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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

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3 years ago

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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20+ Best Business PowerPoint Presentation Templates

25+ Best Marketing PowerPoint (PPT) Presentation Templates

20+ Best Minimalist PowerPoint Presentation Templates

Marketing is the approach of promoting, selling, and distributing a product or service. It also includes identifying target markets for products to increase profitability by having different segments within an industry that have specific marketing offers tailored to their needs. The PPT presentation can be beneficial for marketing, as it can help the presenter make their message clear with minimal effort. It also helps them remember information on the fly. It provides the presenter with an outline and will help them stay on track. It also helps them come up with ideas that they might not have otherwise had. Finally, it saves time as you can focus more on the content than re-creating everything from scratch. Are you looking for a way to show your marketing plan or ideas?

PowerPoint is a great tool that will allow you to get your point across. There are many templates available online, but we have narrowed it down and found 25+ best marketing PowerPoint presentation templates . These slides can be used in all situations, no matter what kind of business you run. They’ll help make your presentation more exciting and engaging for both employees and clients alike.

Get a look at the listed professional marketing templates. These templates will undoubtedly be helpful for your business.

Table of Contents

Best Marketing PowerPoint Template – Marketing Strategy PPT

This marketing PowerPoint template is ideal for those who want to present their business. It comprises modern slides with decent designs, attractive colors, and simply adjustable graphical elements as well. The design will help you reach your goals very quickly and pretty simple to convey those goals to the viewers.

• 25 Modern, creative, unique slide designs.
• Drag and drop Images.
• Image placeholder.
• Easy to change colors, fully editable graphical elements.
• Size : 16:9 Ratio.
• Free font collection.

“Markaone” PPT – PowerPoint Marketing Plan Template

This presentation template can be used for numerous business purposes such as internet marketing, content analysis, and portfolio creation. It includes minimal design layouts which grab attention from audiences with ease. Use this presentation template design if you want to compose a presentation without any hassle.

• Total 30 slides included.
• All the graphics are customizable.
• Free fonts embedded.
• On the basis of Master Slides.
• Pretty easy to edit; just drag and drop is enough.
• The screen ratio is 16:9.

“Alpa” Multipurpose Business Presentation Template – Marketing Pitch PowerPoint Template

“ Alpa ” PowerPoint template is a complete multipurpose business. It has been wholly crafted for marketing professionals and business people. It is an excellent marketing pitch PowerPoint template, which can be used in any type of business presentation or campaign to showcase your ideas and strategies for success with perfection. If you’re a business professional and need to present your marketing strategies to the team, these attractive PowerPoint slides will let your ideas reach new levels of productivity.

• This template package has unique 30 slides.
• Format 1920×1080 Full HD.
• PPTX and PPT file formats.
• Free fonts are available.
• Appealing animation slides.

Marketing PowerPoint Template for All Business – Download Marketing PowerPoint Template

This is a professional marketing PPT presentation, absolutely available for all types of business and personal needs. All the objects of this template are fully customizable, and no need to depend on other software. All slides come with an animated version; hence you can present your strategy confidently to the audience.

• Total 150+ slides with premade colors.
• Section break slides.
• Handcrafted infographics.
• Based on Master Slides.
• Pixel perfect illustrations.
• All graphical components are fully editable.
• Gallery and portfolio slide included.

Multipurpose Marketing PowerPoint Template – Modern Presentation Template

You’re in the marketing field but are you tired of always having to use boring templates? Check out this multipurpose PPT design, a template that can be used for various business purposes! From planning your goals and achieving them with modern presentation slides . The following Multipurpose PPT design will make crisp and clear presentations on each topic.

• Impressive and attractive slides, including lots of colors.
• Appealing infographics.
• All objects are editable.
• The drag and drop feature of this template is quick and easy to use.

Best Digital Marketing PowerPoint Templates – Digital Marketing PPT Templates

In today’s world, digital marketing is a significant player in almost any industry because it has so many strategies to increase sales. This template package comprises attractive slides that are perfect for your marketing plan. Some examples include types of digital marketing, marketing channels , marketing segmentation, customer journey, and so on. If you are looking for a comprehensive PPT template to make your digital marketing plan easier, then this professional PPT design will be helpful. With the use of different colors, icons, and fonts, it is easy to see how an organized presentation can help keep all aspects on track.

• Attractive 30 unique slides (Total 4300 slides).
• Easy to change size and colors, no need for extra software to edit.
• 10 Premade colors.
• Free fonts.

“Paradocs” Marketing PowerPoint Template – Professional Marketing PowerPoint Templates

When they say “more engaging,” “ Paradocs ” really means it. “Paradocs” template design combines various aspects that make the company profile more engaging. Every slide is valuable and functional, with no superfluous shapes or infographics to distract from your presentation’s content. “Paradocs” PPT templates are ideal for both small businesses and large corporations who want their own customized presentations. Download this marketing PowerPoint template for more productivity.

• Unique presentations with more than 30 different slides.
• A variety of slides is available in a range of colors.
• Creative and professional themes.
• Widescreen (16:9) aspect ratio.
• Handcrafted infographics are available.

“Mayson” – PowerPoint Templates for Digital Marketing

Take a look at this stylish online marketing PPT template to plan for your internet marketing strategies. This template is designed for all of the digital marketers out there. This contemporary and modern online marketing template will help you plan for your next great strategy. With a sleek design, it can be edited to fit any project with ease. These templates are an excellent way to save time and get straight into the action.

• Thirty-five slides, all designed to help you create the perfect PowerPoint presentation.
• 16:9 slide aspect ratio.
• There are plenty of beautiful photo galleries available.
• Easy to edit charts.
• Good looking timelines.
• Free collection of fonts.

Multipurpose PowerPoint Template – Ultimate Multipurpose PPT Template Designs

If you’re a marketing manager or consultant and are looking to create an effective strategy for your business, this template pack is perfect. With a vast collection of font styles and designs, it’s easy to make sure that any project will turn out brilliantly. This modern business marketing PowerPoint template includes well-crafted presentation decks with fascinating slides and many other graphical elements as well. The template pack would be ideal for creative agencies, business plans, corporate, but could also work wonders on presentations about finance because they can incorporate charts seamlessly into their impressive layouts.

• 30+ impressive slides.
• 16:9 aspect ratio.
• Made with Slidemaster.
• Very easy to customize and fully editable.
• Device mock-up.

“Kanigara” PPT Template – Creative Marketing PowerPoint Template

Do you want to get your marketing goals across in the most interesting way possible? Try using a creative PowerPoint template instead of presenting it as an old-fashioned slideshow. This template consists of plenty of fonts and designs that will keep viewers engaged for hours on end. This modern marketing template works excellent when used for various purposes such as Annual reports, Management consulting, Digital marketing, just to name a few!

• Total unique 40 slides.
• Very easy to edit.
• All graphics are resizable and editable.
• 16:9 widescreen ratio.
• Editable infographic.

“Gavino” – Sales and Marketing PowerPoint Template

This professional marketing PowerPoint template has a lot of features to help create any type of marketing presentation. The “ Gavino ” presentation is one of the best examples of a marketing PowerPoint template. This professional PPT design includes attractive fonts, illustrations, charts, statistics, and diagrams for creating any type of marketing presentation. This modern marketing PowerPoint template can mainly be used in business and marketing agencies, portfolios, corporate, etc.

• All of the graphical elements are resizable.
• Presentation based on Master Slides.
• The picture placeholder is available.
• This PPT template is easy to edit and personalize with your own colors.
• Unique mock-up devices.
• Vector-based icons.

Digital Marketing Strategy PowerPoint Template – Digital Marketing Strategy and Planning PPT

Staying competitive in today’s digital marketing world, it is necessary for you to have an effective strategy. It is essential to be able to convey your digital marketing strategy and plans in an engaging way. This PPT template pack will help you do just that. With this template, your ideas will turn into a compelling presentation. This product communicates with the audience clearly and includes many slides for an overview of topics such as landing page , web analytics, mobile advertising, and pay per click which are provided in multiple color themes to make it easier for your presentation’s design.

• Fully editable PowerPoint template design to help marketers present their plans in an easy and professional manner.
• 16:9 HD screen layouts.
• Visually appealing slide transition animation.
• 40+ Unique, attractive slides for each theme.
• Custom-made infographics.
• Timeline-style slides.

Mobile Marketing PowerPoint Template – Best Mobile Marketing PPT Presentation Template

Mobile marketing is the future of advertising, with more and more people using their smartphones to browse websites or download apps. So it makes sense to make your business visible there, too. Impress potential customers with these creative, modern mobile design templates so that you can plan out how best to market products or ideas successfully. Amaze your team with this fully customizable mobile marketing PPT presentation template.

• 3 PPTX files contained.
• 1 Adobe Photoshop layered files added.
• The template includes eight color backgrounds.

“Creatalk” Digital Marketing PowerPoint Template – Best Digital Marketing Plan PowerPoint Template

“ Creatalk ” PowerPoint slide is one of the suitable digital marketing PPT template available online. The colors and patterns in this online marketing PowerPoint template will put your message into high gear. These slides are perfect for advertisement, businesses, agency, corporate, creative, startup, etc. Take advantage of the latest marketing trends by using this PowerPoint template to create a dynamic presentation for your next meeting.

• Total 36 slides packed with this template.
• All the graphical objects are editable.
• Complete free fonts.
• Picture placeholder is available.

“Animax” Finance and Marketing PowerPoint Template – Marketing and Finance PPT Themes

If you need a finance and marketing PowerPoint presentation, here is the perfect template. The first important thing is, this PPT design is how easy it makes creating graphs and charts in PowerPoint. This template is the perfect kit for any finance or marketing team looking to make their presentations stand out. It offers a clean, professional design with plenty of editable graphical components that will simplify your presentation process. Consequently, you can focus on your time to prepare slides. Regardless if you have an idea for a new startup or already own an established company, these templates will help propel your success.

• Total 800+ template slides.
• 80+ creative, unique slides.
• Five different color schemes.
• Very easy to edit charts through excel.
• Modern layouts based on Master Slides.
• PPT and PPTX files embedded.
• All graphics are straightforward to edit.

Marketer PowerPoint Template – Customizable Marketing PowerPoint Templates

Generally, business and marketing presentations are terribly boring things, but this customizable marketing PowerPoint template will spice things up with a vibrant of colors to suit any occasion. This marketing presentation includes a variety of graphical objects that make it easy to edit with ease, no matter what your needs are. This minimal, fully editable marketing PowerPoint slide is the perfect one for business, personal use, and corporate who want their presentations to be clean and minimalist.

• Fully animated 10 PPTX files.
• Massive collection of slides, total 480+ slides.
• Clean 50 unique slides.
• This template pack contains 4 color schemes.
• Fully handmade infographics.
• Section breaks.

“PresentaKit” Marketing PowerPoint Template – Marketing Strategy PowerPoint Template

In order to make your marketing strategy presentable and easy for your colleagues to understand, this presentation slide will help you to present it in a creative manner. The presentation template includes 50 unique slides with a vast collection of pictures, charts, and other graphical objects. This will help you successfully communicate the details of your plans with your team. A PowerPoint template for marketing strategies is great to have when you want to present your marketing plan in a professional and persuasive manner. Start preparing now with this professional marketing strategy presentation template.

• Many layout options.
• Fully animated, and a total of 480+ slides are available.
• The price table, numeric list are included.
• Handmade infographics.
• Ultimate color options.
• Light and dark versions are available.

“Max” Marketing PowerPoint Template – Marketing PowerPoint Template and PPT Themes

If you’re looking for a premium PowerPoint marketing template, “ Max ” presentation design will help you to amaze your customers. This modern PowerPoint includes creative slides with different color themes, and all the elements are easy to edit. You can try out this impressive template today by purchasing it right now.

• 140 well-designed slides.
• 16:9 full HD slides.
• Cool themes that are perfectly suitable for business.
• Icons and vector shapes are editable.
• Animated slides.

“Marketer Pro” PowerPoint Template – PPT Marketing Plan Template

Check out this awesome PPT marketing plan template that includes everything you need to get on the right track with your marketing. This clean, modern marketing plan template with a vast collection of ready-to-use graphical elements like charts, tables, maps, vector icons, and infographics. These all the available slides are based on Master Slides, and many more exciting features have also been included to make your presentation engaging for viewers.

• The product includes mock-ups.
• There are 19,000 slides in this PowerPoint deck.
• Animated PowerPoint slides.
• Documentation and a quick guide are available.
• These 3000+ vector icons are perfect for use in PowerPoint presentations.
• Each object is animated with its own custom animation.
• Professional illustrations.

“Go Market” PowerPoint Template – Marketing Plan PPT Template

This marketing plan PPT template is so flexible that it can be used in many different businesses and will work for any type of presentation. It’s easy to customize the templates with colors you like or images; also, there are lots of other possibilities. Presenting an entire marketing strategy to a business or marketing team can be challenging, but this PowerPoint slide design manages to make each slide engaging and vibrant without being overwhelming.

• A clean and professional PowerPoint presentation template.
• Use these five color schemes to represent your business.
• Total 250 PPT slides.
• All the slides in this template are editable.

Influencer Marketing PowerPoint Presentation Template – Influencer Marketing Strategy PowerPoint Slides

Influencer marketing is an innovative marketing technique that has become very popular in recent years. This influencer marketing PPT template will help you to present your strategy in a persuasive manner, and it’s easy to edit too. Presentation templates are a great way to organize your marketing activities. You can start preparing now with this impressive influencing marketing slide that includes many different features.

• Modern, polished layout designs.
• Trending font styles.
• Matching charts, diagrams, tables, and more.
• The template objects are easy to recolor.
• Slide sizes with standard 4:3 and widescreen 16:9.

“Impressivv” Marketing PowerPoint Template – PowerPoint Marketing Campaign Template

A successful presentation slide can make it easier to land new clients, investors, and customers. This PowerPoint marketing campaign template is a great design that will help you impress your audience. Also, It’s easy to edit and includes quality images, charts, infographics, and more. This modern marketing PPT slide should help change your presentation structure.

• A clean-looking PowerPoint slides with eye-catching modern layouts.
• You can customize each page in the presentation using color schemes of your choice.
• There are also various ready-to-use charts and many more.
• There are 30+ slides available.

“Slidewerk” Marketing PowerPoint Template – Marketing Strategy PPT Template

Need an effective, modern, and easily customizable presentation? “ Slidewerk ” is a marketing strategy PPT template that will help you get the job done. These PPT slides are designed to be professional-looking and engaging for your audience, with lots of graphical components included. It’s easy to edit too.

• 3 Pre-made themes are available to represent your business.
• Total 50+ unique PPT slides in this template that can be edited for any type of marketer or company.
• Eye-catching layouts designs.
• A user-friendly interface design.
• Device mock-up templates are available.
• Image placeholder contained.

“Marketo” Marketing PowerPoint Template – PowerPoint Marketing Strategy Template

“ Marketo ” PowerPoint template is a adaptable presentation slide that can be used for presenting your marketing report, creative ideas, startups, business strategies, and many more. If you want to be more productive along with expecting a better result, then this presentation template is the right one for you.

• Thirty unique PPT slides that are all editable and customizable.
• Also, there is a huge variety of graphical elements that will help you to create an eye-catching marketing campaign quickly.
• User-friendly design with many features like charts, diagrams, tables, etc.
• It’s easy to recolor the template objects using different color schemes.

“Mailstate” Marketing PowerPoint Template – Best Marketing Plan PPT Slides

“ Mailstate ” marketing PowerPoint template is a creative way to make company profiles more engaging for your customers. The template combines various design aspects together for great functionality also no more unnecessary shapes and infographics.

• Modern and attractive layout design.
• Matching charts, diagrams, tables are all included in the template.
• This PPT contains 30 pre-made slides with various marketing designs and styles.
• Widescreen aspect ratio.
• Attractive handmade infographics.

“Markethink” Marketing PowerPoint Template – Customizable Marketing Presentation Templates

Download this premium PowerPoint template to promote your business. It’s a great way for any kind of entrepreneur or startup. It includes various slides like marketing ideas, presentations, business strategies, and much more. This PPT template has elegant marketing presentation slides. Also, the templates are customizable and adaptable for any kind of marketer or company. This marketing strategy PPT template is a great way to give your market research presentations more impact.

• 20 clean PPT slides.
• Resizable and editable graphical objects.

Conclusion:

Thank you for reading this blog post. I hope it’s been helpful and that you found the perfect marketing PowerPoint templates to take your presentations to the next level. This best-marketing PPT template provides a great starting point to help you create your own marketing slides. They can be used for various business purposes. There are many free marketing PowerPoint templates are available, but those PPT templates will have limited options also; you have to adjust with that designs. I am sure these marketing PPT presentation templates definitely play a major role. So what are you waiting for? Download these PowerPoint marketing templates now and get started on designing those eye-catching templates with ease.

Finding a perfect template is an important thing in almost every presentation; if you want to know “ How to choose a perfect PowerPoint presentation? ” maybe this article may help you.

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Top 10 Marketing Project Templates with Examples and Samples

Shalini Basu

In 1988, Nike advertised its iconic slogan of ‘Just Do It’. The swoosh and these three words quickly became a core component of the shoe company, helping sales grow from $877 million to $9.2 billion dollars in just over 10 years.

This campaign has been a major example of marketing success; it has transcended time and echoed with customers through the years. Over time, all companies have recognized the importance of strategic marketing projects to drive growth, enhance brand visibility, and capture market share.

Get all basics of a successful marketing campaign with a click here.

Marketing projects encompasses a wide array of strategies and techniques designed to promote products, services, or ideas. Through targeted campaigns, companies can reach potential customers and establish a presence in geographical locations. Whether engaging social media posts, captivating videos, or persuasive ad copies, compelling content captures the audience’s attention and communicates the brand value proposition.

For instance, from 2006-2009, Apple also ran a successful campaign, called the “Get a Mac” Campaign. This series of ads highlighted Mac’s user-friendly interface and sleek design, contributing to Apple’s rise in popularity during the period.

Timelines and marketing are closely lined and form a good part of the entire mix. Find best-in-class templates on project timeline with a click here.

These projects often involve comprehensive market research, creative brainstorming, and planning to achieve desired outcomes. Effective marketing projects focus on understanding consumer behavior, identifying target audiences, and crafting narratives that resonate with people’s emotions and aspirations.

Download and use SlideTeam’s excellent content-ready marketing project templates to enter new markets and expand customer base, build a strong brand identity, boost your company’s sales figures and revenue streams, and tailor to customers’ needs, leading to higher customer retention rates.

Our marketing project templates covers digital marketing project weekly status reports, project delivery plan with budget and timeline, project proposal one-page presentation, infographics on marketing project presentation and much more.

The content ready templates are 100% editable and customisable. The slide content provides a solid foundation to the audience, which can then be customized according to their preferences. The edit feature means the template can be tailored to audience profile.

Let’s explore!

Template 1: Marketing project PPT template bundles

Use this well-designed template to gain an edge on your marketing projects. This template gives an overview of project planning with key marketing activities, and showcases a project report of digital marketing campaign performance. The slide also focuses on approaches for marketing project success, which includes hiring a professional, auditing an active project, using a project management software and creating a checklist for marketing tasks. A marketing project checklist for a new product launch is also included. The presentation template also includes a KPI dashboard to evaluate marketing project campaign results and to measure ecommerce marketing project performance.

Download now!

TEMPLATE 2: Digital marketing project weekly status report

This PPT Template helps you create a weekly status report with details like project status, manager, sponsor, schedule, execution timeline, key risks and issues of the project covered. This PPT Slide is the gateway to an organized digital marketing project. Grab it now and create E-commerce marketing reports.

Click to download now!

TEMPLATE 3: Case for action of platform for marketing projects

Create an impactful case for action slide with this content-ready PPT Template. The slide establishes a case study of a medical organization, whose marketing team was unable to work on projects. The layout includes a company overview, the challenge for the company, the solution that can be implemented, and the outcome that resulted.

Click to download!

Template 4: Marketing project delivery plan with budget and timeline

This PPT Template has a solid marketing project delivery plan, explained in detail with the stages divided and expanded upon. For example, the planning stage has a highly detailed marketing campaign such as the deliverables, employees assigned to the planning task alone, a budget created specifically for this stage and a clear starting and end date. Other stages like content creation, content posting and analysis and reporting are also included. A timeline for each stage provides the necessary discipline. Grab the slide and launch your products to maximum success!

TEMPLATE 5: Marketing project proposal one pager presentation report infographic ppt pdf document

This concise PPT Template helps users create a great marketing project proposal. The infographic covers details such as key scopes of services, an executive summary, a client brief, offline and online marketing services, marketing service packages, timeframe of the project and contract agreement details. Highlight your services with this excellently-curated PowerPoint one-pager. Click to download this template and create a buzz about your products in the marketplace.

Template 6: One-page marketing project management timeline highlighting social media plan report infographic ppt pdf Doc

This document showcases a social media plan for a marketing project with a detailed timeline. Use this template to provide your audience with a successful, crisp and clear infographic with minimal effort. The template divides the social media plan into initiation, planning, execution, control and closure. All steps are reviewed and the success of your posts help in modifying your plans. Use this template and provide your audience with an immaculate campaign.

TEMPLATE 7: One-page executive summary of marketing project charter presentation report infographic ppt pdf document

This PPT Template depicts the executive summary of marketing project charter, showcasing elements like a purpose statement, project objectives, project scope which expands into deliverables, requirements, risk and assumptions. It also covers details about the project team, milestone schedule, project resources, and stakeholders and approvers. A well detailed project communication plan is also provided. 

Template 8 One-page funding proposal for marketing project presentation report

This one-pager document provides a concise funding proposal for a marketing project. The template has headings divided into project abstract, goals and objectives, use case, budget requirements and a project row. The aim of project row is to help identify and define KPIs; curate relevant content for social media posting and contracting social media influencers. Each of these is matched to responsible individuals and the start-and-the-end dates.

TEMPLATE 9: One-page proposal for marketing project presentation report

This single-pager PPT Template provides a crisp and clear proposal for a marketing project. The template covers the project title, objectives, key results, impact and the cost and duration of the project along with the potential risks involved. Present the proposal for your marketing project with this pre designed template and impress your audience. Incorporate this ppt template now by clicking to download now.

TEMPLATE 10: One-page marketing project presentation one-pager presentation infographic

This PPT Presentation Slide covers the A-Z of a marketing project presentation, highlighting a project schedule with details about the designated task’s start date and finish date, progress and concern. Other details highlighted include project budgeting and project milestones. Grab this template and build a concise project presentation.

INFLUENCE AND INSPIRE!

Marketing projects, whether successful or viral, demonstrate the power of creativity, relevance and emotional connection in capturing the hearts and minds of consumers. Use our well-crafted, content ready templates to ensure a hugely successful campaign.

Businesses need a marketing project management plan to adapt to trends as times change. Click here to find best templates on marketing project management.

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How To Create A Marketing Project Plan: A Step-by-Step Guide

When you think of “big marketing mistakes”, you might think of that episode of The Office where Michael accidentally gives their biggest customer a Golden Ticket for a 50% discount.

And yes, giving away too much of your value for free is bad.

But actually, one of the biggest mistakes marketers make is: failing to plan.

You can have access to the best marketing project management tools but without a clear, documented marketing plan you’re bound to fail.

According to CoSchedule, marketers who plan are three times more likely to be successful than those who don’t.

In this blog, we’ve broken down everything you need to know on how to put together a marketing plan, including examples and templates.

What is a marketing project plan?

A marketing project plan is a report or presentation in which you outline your marketing strategy. It covers your marketing goals, the steps you will take to achieve these goals, and how to measure them. This could be for a specific period, for example, the next quarter or year, or for a specific event, such as a product launch. 

We’ll get into the specifics of what’s included in a marketing plan in a minute, but their basic purpose is to outline:

• Your goals and the metrics you’ll use to measure them
• The challenges you face in reaching them
• The actions you’ll take and resources required to overcome these

It’s the document your superiors will use to understand the project, that the marketing team will work from throughout, and that you’ll use to keep the whole thing on track.

Common formats for marketing plans are:

• Microsoft Word
• Microsoft Excel
• Microsoft Powerpoint
• Equivalent products in Google Drive, e.g., Slides

We’ll show you more examples below, but here’s a quick example of an MS Word marketing plan by ProjectManager for now:

In a nutshell, a marketing plan helps you:

• Define the scope of the project (and minimize project scope creep !)
• Set out a timeline for completion and allocate resources
• Measure your success and adjust your tactics as your project evolves

Marketing strategy vs. marketing plan: what’s the difference?

The difference between a marketing strategy and a marketing plan is subtle but important. 

A marketing strategy is all about high-level thinking – that means how you’re: 

• Communicating your company values 
• Achieving your goals for long-term growth
• Securing a competitive advantage 

A marketing plan, on the other hand, is the more specific, day-to-day actions that will get you there. 

It’s a symbiotic relationship: a marketing plan needs a strong strategy to guide it, and a marketing strategy is useless if not accompanied by a good plan.

9 elements of a marketing plan

No two marketing projects are the same, so it follows that no two marketing plans will be either. However, most successful marketing plans will usually have these nine elements in common.

1. Target market 

If you’re working on an email marketing campaign, this might be which segments of the target audience you’ll be engaging. If you’re launching a new product it’ll mean outlining your ICP, or Ideal Customer Profile.

Buyer personas are useful to document your ICP. Here’s an example buyer persona template.

2. Project goals

Without goals in place, your marketing plan is dead in the water. They should be SMART – that is Specific, Measurable, Achievable, Realistic, and Time-bound.

In short, SMART goals are specific targets you want to hit in a defined period. Advantages for setting SMART goals include:

• Set clear, unambiguous goals for your marketing team
• Provide a way to measure progress and course correct if necessary
• Prevent your team from wasting resources on irrelevant work
• Build confidence with realistic and achievable goals
• Set clear start and end dates for your marketing projects

Here’s an example SMART goals planning template from HubSpot.

3. Competitive analysis

A competitor analysis might seem like it’s more relevant to a product launch project, but it’s equally important to your marketing efforts.

Depending on your marketing campaign, your competitive analysis can take different forms. For example, to analyze your SEO competition, you want to know:

• Who are my SEO competitors?
• How does a competitor’s content on Google?
• Am I missing any content that my competitors have?
• What kind of content drives results for my competition?

Here’s an example SEO competition analysis by Moz to include in your marketing plan:

4. Strategies

Now’s the time to define the important elements of your brand’s strategy. This will include things like:

• Your value proposition
• Your brand positioning
• Your mission statement

Here’s an example of a brand strategy slide from a brand marketing plan. It includes a brand strategy roadmap, which you can find out more about here .

The last thing you want to do when you’re outlining your big vision for brand expansion is crunched the numbers, but look at it this way: if you don’t crunch them now, they’ll come back to bite you later.

You need to budget for any costs, such as: 

• Focus groups 
• Visual assets

Here’s an example of a product marketing budget in Google Sheets:

6. Responsibilities and resource planning

A resource plan is a key component of any plan.

It involves identifying, acquiring, and assigning resources for your marketing project in order to meet the goals. Resources can be anything including people, tools, facilities, materials, or monetary budget.

The resource allocation process involves the following steps:

• Create your marketing project’s timeline.
• Identify resources you’ll need to get the project done.
• Find and book available resources.
• Create a plan for acquiring unavailable resources.

7. Metrics and measurements

Setting your metrics at the start of the project gives you the ability to track the success of the project in real-time and makes it clear to everyone on board what success would look like.

The best metrics will depend on your overall objectives.

Remember, though: beware of vanity metrics that look good on a graph but don’t give a reliable indicator of engagement, for example, social media impressions.

8. Tasks and schedule 

Do you know what we call a plan without a clear schedule attached to it? Just a nice idea.

Here’s a template to for creating a digital marketing plan in Excel .

Alternatively, you can also use a visual planning tool like Toggl Plan to plan a timeline for your marketing project.

9. Executive summary

We know what you’re thinking – doesn’t this usually go at the top of a marketing plan?

You’re absolutely right. But the reason we’ve left this part till the end of this list is that it’s actually the last thing you’ll write as part of your marketing plan.

The executive summary takes everything we’ve just discussed and boils it down into a brief overview at the start of the marketing plan.

Learn more about how to write an executive summary .

How to create a marketing plan

Now that you know the key elements of a great marketing plan, it’s time to get yours written. Here’s how to create a stellar marketing plan – in seven steps.

1. Identify stakeholders

The stakeholders are the people you need to please with this marketing plan, and you’ve got to identify them and what their needs are before you begin.

Examples of who your stakeholders might be:

Identifying which ones are the most important to this project and what their distinct needs are can guide your strategy and priorities.

For example, let’s say you’re running a campaign to generate leads for your sales team. Your sales team is a stakeholder in this campaign. You’ll need to consult them to find out their needs—not just high-level goals like “get more leads”, but things like:

• What does a qualified lead look like for them?
• What information do they need to contact these leads?
• How many leads do they need to meet their sales targets?

You can’t afford to skip this stage—only one in three organizations deliver projects that are likely to achieve stakeholder satisfaction.

2. Assemble your team

This is self-explanatory, right? To get the job done properly, you need the right people working on it.

Most project teams have only 6-10 people on them. The old saying “too many cooks spoil the broth” is as true in marketing as it is in the kitchen.

Instead, focus on getting a small group of people who have the right expertise, experience, and authority to get the job done.

For example, in a content marketing project you might need:

• A project manager (that’s you)
• An SEO expert
• A content writer
• A social media manager to promote the content

Learn more about how to assemble your team in our resource allocation guide .

3. Create a communication plan

29% of project failures are due to poor communication.

A documented project communication plan could mean a difference between success and failure.

Decide how your team will communicate with each other from the outset, for example:

• The medium you’ll use, e.g., email, Slack, Microsoft Teams
• How often you’ll meet to discuss the project 
• What the chain of command is – who should your team members go to with questions and concerns?

One great way of increasing transparency and communication in marketing projects is through effective time tracking .

Some tasks will take longer than you expected them to—that’s just life. With time tracking , you can see when this is happening and react accordingly, whether by allocating more resources or having another team member jump in to help

This can help to reduce the stress of ambitious projects because team members are all on the same page, and they can work more efficiently together and independently, too.

4. Create a task list

Creating a task list for your project seems daunting at first, but we believe it can be broken down into three easy steps: 

• Establish project scope . What’s your job in this project, and what do you not need to worry about?
• Create a work breakdown structure ( WBS ) . Divide the project into phases you can then use to bucket your tasks – for example, market research might be the first phase of a product marketing campaign.
• Break each work phase into tasks . Within the market research example, you might have tasks like “put together focus groups”, “white paper”, or “case study.”

Your project’s activities should be ranked according to stakeholder priorities. For internal tasks consider using these prioritization techniques .

5. Make a schedule for your marketing plan

We’ve already shown you what a schedule in a marketing plan can look like in Excel, but there are numerous drawbacks to scheduling your marketing plan in a static document.

One of the biggest ones is its lack of interactivity, particularly when it comes to integrating with other platforms. There are many more sophisticated project management tools out there that allow you to see not just your team’s work for this one project, but to compare this to their other priorities, including milestones and deliverables.

A visual project schedule helps you identify the milestones, gaps, risks, and resources required for your marketing campaign.

6. Generate a risk management plan

Risk management practices are widely used across most organizations – only 3% of organizations say they never use risk management practices, while 27% say they always do.

One way that you can anticipate risk is by doing a SWOT analysis. That’s an overview of your:

• Opportunities

Here’s an example of what this looks like for a local Thai restaurant:

Another important step in preparing for risk factors in your marketing project is to utilize an agile planning model .

Originally conceived by software development teams, agile planning is all about using an iterative approach where you’re constantly evaluating and re-evaluating your methods as the project goes on.

Instead of sticking to your original plan through thick and thin, if something’s not working, you change it up. This minimizes the risk of total project failure, while also building on our final point.

7. Monitoring and reporting

We’ve already spoken about the importance of project time management. Tracking and regular reporting are key to delivering projects on time and successfully, and one way of doing this is through the time tracking tools as we mentioned earlier.

These will help you flag if team members are falling behind, as well as show you how much has been done on the project to date.

Throughout your project, you should constantly monitor your key metrics. And in fact, many good marketing project plans have a space for this kind of reporting built into them.

Marketing plan examples

We’ve already seen some snippets from marketing plans but here are three marketing project plan examples.

We showed this briefly above, but this marketing project plan example from Lush in Portugal exhibits almost all of the features we’ve outlined in this blog.

2. Gantt project plan

A Gantt chart is simply a chart that illustrates a project schedule. This marketing plan template from Microsoft gives you a good idea of how it looks and is like an offline version of time management tools like Toggl.

3. Microsoft Word

This simple marketing project plan example is created in Word. In just four pages, it offers a condensed version of what we’ve discussed above.

This streamlined format is ideal for simpler or shorter-term projects, or if you only have a limited time to present an overview of your project—for example, in a company updates meeting.

Create the Perfect Marketing Project Plan

Designing a dynamite marketing project plan is only the beginning. Now you’ve got all the information you need to do it, it’s up to you to see it through. But you’re not on your own—with these tips under your belt and the right planning tools , we know you’ve got what it takes to lead an amazing marketing project.

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An In-Depth Guide to Creating a Marketing Project Plan

Sudarshan Somanathan

Head of Content

February 8, 2024

Careful research and planning are the cornerstones of any successful marketing strategy. 

If you don’t plan your marketing initiatives, there’s every chance your marketing charter will go off course. As a result, you’ll waste time, money, and precious resources on activities that won’t help you achieve your marketing goals .

That’s where a robust marketing project plan will help. It helps marketing professionals map out their marketing strategy for the year, quarter, month, etc.

You can include factors like budget, resource allocation, sub-division of tasks, and the end objective.

If you need help preparing a marketing project plan, this guide is just what you require. In this comprehensive guide, we will explain what a marketing project plan is, why it’s beneficial, and how to make one.

Let’s get started.

What is a Marketing Project Plan?

Essential elements of a marketing project plan, how to create an effective marketing project plan, the role of marketing project manager in crafting a plan, benefits of having a strong marketing project plan, common challenges in making a marketing project plan, ready to create a solid marketing project plan.

A marketing project plan details a company’s marketing strategies and execution steps. It comprises clear timelines for executing the strategy, a list of tasks to be accomplished, the marketing goals, and other essential details about the company’s marketing initiatives.

The purpose of having a marketing project plan is to organize tasks and streamline marketing processes to get the best results.

Make your marketing project plan as comprehensive and well-researched as possible. This will help you during the execution stage when you need to find some information.

While there are many factors that one should include, here are some essential elements you must add to your marketing project plan.

Marketing goals

This section will mention your company’s current position and what it wants to achieve next year.

Here, you’ll list all your marketing goals for the period and the metrics you’ll use to track the performance of your campaigns. Make sure your marketing objective aligns with your overall business objectives.

Some examples of broad business and marketing objectives are

• Raising brand awareness
• Generating more sales leads
• Improving website rankings
• Growing social media presence

Based on these broad objectives, you need to develop specific goals that help achieve these. Use the ClickUp Smart Goals Template to define and document your marketing goals.

Target audience

A description of your target customer segments and their buyer personas will make up this part of your marketing plan.

Include all the critical insights from your customer research data in this section of the marketing project plan. Add as many details as possible to ensure your team knows who they’re targeting through various marketing initiatives.

Competitor analysis

Here, include a list of key competitors and insights from competitor analysis data. It should help you get a quick overview of your competitor’s marketing strategies and their strengths and weaknesses. Use the ClickUp Market Competitive Analysis Template to create a visual competitor benchmarking dashboard.

Marketing tactics

This section of your marketing plan will include a detailed list of the marketing strategies you plan to execute. Go in-depth and make a detailed plan of all the marketing initiatives you want to implement in the next year.

For example, if you plan to grow your social media presence, list all marketing strategies you will use. This could be organic content posting, paid advertising, influencer marketing, and more.

Also, list the types of content you want to focus on. Videos, for example, are gaining much traction and should be a part of your content mix.

Marketing channels

List all the marketing and content distribution channels you will use for your marketing campaign. Don’t just rely on your website or blog. 

Instead, ensure you have a good mix of channels to reach a larger audience and generate more leads for your business. 

You should, for example, use at least one social media marketing channel. Choose the one that’s most popular among your target audience.

However, don’t go overboard and try to put too much on your plate. Choose a few strategic channels and target them well instead of trying to market on all possible channels and failing.

Go-to-market strategy

You will need a go-to-market strategy to promote a new product or collection or enter a new market. This includes your marketing plans for five key aspects—product, price, promotion, people, and place.

Many ready-to-use go-to-market strategy templates can help you create a detailed marketing strategy. Here’s a screenshot of the ClickUp Go-to-Market Strategy Whiteboard Template , which is perfect for this.

Use this portion of your marketing project plan to set an overall marketing budget. Also, allocate a part of your overall budget to the various marketing activities and strategies you have in the works.

Do market research to estimate the costs you will likely incur on multiple marketing activities to make a realistic and accurate budget plan.

Software and tools

You will need various marketing tools and software to implement your marketing strategy successfully. This includes marketing planning software , social media management tools, content scheduling tools, and more.

We also advise using the best marketing project management software to ensure seamless team collaboration and efficient task management.

List all the tools you have and plan to buy in the next year. If there are recurring costs, such as a subscription fee, then list those as well.

You now understand what a marketing project plan is and what elements it contains. Now, let’s discuss how you can create a marketing project plan that works for you and helps you run successful marketing campaigns.

Here’s a step-by-step guide. Follow the process to develop a solid project marketing plan.

1. Assess your current position

Determining your company’s current situation is the first step toward making any business plan. This will help you identify areas of improvement and set clear goals.

Start with a SWOT (strengths, weaknesses, opportunities, and threats) analysis for that. Take it further and write a possible action plan for each item on your SWOT matrix. See the example below to get an idea.

You should also conduct a competitor analysis to understand where you stand compared to your key competitors.

Once you have a clear idea of where you stand, move to the next step.

2. Clearly define your target audience

You need to identify and define your target customer segments at this stage. 

Because your marketing strategies and project marketing plan will depend on your audience and their interests and preferences.

Create buyer personas for your target customer segments. It should include:

• Demographic information : Age, location, job role, income, etc.
• Goals and pain points : What is the key challenge your product helps solve? What goals can you help them achieve via your products or services?
• Interests and preferences : Which marketing channels are they most active on? What types of content do they engage with?
• Behavioral traits : What is their online shopping behavior? What is their typical buying journey?

Use the ClickUp User Persona Whiteboard Template to visualize your buyer personas and bring them to life. Include characteristics relevant to your niche and enrich each buyer persona with as much information as you can collect. Using the ClickUp User Persona Template , create and manage several user personas from a single dashboard.

3. Set clear marketing goals

Next, you need to define your marketing goals clearly. What is it that you want to achieve with your marketing efforts?

Both your marketing plan and goals should be for a specific period. Ideally, this should be a fiscal year. 

Tracking your marketing performance yearly will help keep things organized. It’s also a long enough period for you to track and measure the results of your marketing activities.

Make your goals as specific and realistic as possible. Use the SMART framework to make your goals:

• Specific : Don’t be vague; set clear targets. For example, ‘drive revenue growth by 5% in the next quarter’
• Measurable : Identify metrics you can use to measure performance on said goals
• Attainable : Set realistic targets that can be achieved within the given time frame
• Relevant : Set goals that are relevant to your business
• Time-bound : All goals should have clear timelines

Once you have identified your goals, use good marketing project management software like ClickUp to document your goals.

Invest in the required analytical tools to measure your marketing campaign’s performance.

4. Set a budget

By now, you should clearly know what you want to achieve and who your target audience is. Now, it’s time to set aside a dedicated marketing budget to help you achieve your goals and create a solid marketing project plan.

How much of your budget should you allocate for marketing?

This is an excellent place to start, but there is no strict rule on how much you spend. It depends on how aggressive your growth plans and marketing goals are.

If your company is in the initial growth stage, you may want to spend more on marketing. If you have an established business, your marketing budget could be lower.

It also depends on how much money you want to spend. As such, you should assess your financial position and marketing goals to set a realistic budget.

5. Choose the right marketing strategies and channels

At this step of the marketing planning process , you have everything you need to create your marketing plan and decide which strategies and channels you will use.

Some popular marketing tactics include:

• Content marketing
• Email marketing
• Social media marketing
• Search Engine Optimization (SEO)
• Webinars and podcasts
• Video Marketing

Keep your budget in mind when choosing marketing strategies. For example, advertising is a good way to drive quick results, but you may not have the budget to allocate.

As for marketing channels, your website will be your primary channel for content and SEO, but you should also include other channels in the mix. Choose 1-2 social media platforms where your target audience is most active and focus on those. 

6. Assign tasks and create a schedule

This is where all your work so far comes to fruition, and you start executing your marketing strategies. Use the ClickUp Marketing Plan Template to create and allocate tasks and a marketing calendar.

Whether you’re working with an in-house team or outsourcing content creation, provide detailed creative briefs to your team. This will ensure all your marketing content is consistent, on-brand, and meets your requirements. If you need help with content creation, use the ClickUp AI to get an AI-powered writing assistant. It will help you create and edit content quickly and efficiently.

You should also use ClickUp to manage your marketing projects, as it’s a great project management tool. Use it to create a project plan, track the progress of each task, and meet deadlines. It allows you to view tasks in the Gantt chart view, a great way to visualize your project timelines and status.

ClickUp Docs can also help you create visual workflows, create docs for sharing your project plans, collaborate with your team on various tasks, and more.

It’s one of the best project management tools and can simplify marketing project management.

A marketing project manager plays a crucial role in creating and executing a marketing plan.

They are in charge of the initiative and are responsible for planning, designing, managing, and implementing it. They provide critical input and use the right marketing project management strategies to ensure that the company’s marketing initiatives are successful.

Marketing project managers are also responsible for allocating tasks and working with various marketing team members to ensure things are done correctly and on time. This requires them to be great communicators and leaders.

A well-researched and in-depth marketing project plan can help you better organize your marketing activities. But if you need more convincing on creating a plan, check out its various benefits.

Here are some key benefits:

• A plan gives everyone involved a strategic direction and plan of action. This helps you and your team stay on the right course to achieve your marketing goals
• It helps streamline the marketing processes and keep track of and manage the various tasks involved
• It gives you a better understanding of your target customers, competitors, and target market, allowing you to be better equipped to handle any unexpected challenges
• As you mention your goals and KPIs in a marketing plan, it also helps you assess if your marketing initiatives are working well or if you need to change your approach

Making a robust marketing project plan is crucial for success, but it isn’t easy. It requires careful planning, research, and brainstorming.

By learning about the potential challenges you may face, you will be better prepared when preparing a plan for your business.

Here are some challenges you may face when creating a marketing project plan:

• You may not know where to start and what to include in your marketing project plan. Using a marketing project plan template, however, can help with that
• Setting realistic goals is another area where managers struggle. It also requires a thorough analysis of your current business positioning and overall business objectives
• Conducting thorough competitor and market analysis is also a challenging part of making a marketing plan, one that takes a lot of time and effort

Planning will be more difficult if you’re a marketer without project management experience. Get help from experts, read more about how to do it right, and use project planning tips from various online resources to prepare yourself for the challenge.

If you’ve carefully read this article, you have all the information you need to create a winning marketing project plan.

Remember, it’s a challenging and time-consuming process, especially if you don’t have a marketing plan template or framework you use every year. 

Don’t worry; we’ve got the perfect solution for you. Use ClickUp’s marketing plan templates to make your job easier. ClickUp also offers various project management tools, templates, and features to help you plan and execute your marketing strategies.

Check out the ClickUp marketing project management software and explore its features to see if it fits your business correctly.

Questions? Comments? Visit our Help Center for support.

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Home / Free PowerPoint Templates / Animated Geometric Interactive Digital Marketing Free Canva Presentation Templatess

Animated Geometric Interactive Digital Marketing Canvas

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Get ready to jazz up your next marketing meeting with our colorful, animated risograph shapes PowerPoint and Google Slides template! Perfect for marketing professionals looking to present their strategies in a visually engaging way. This slideshow template brings your digital marketing plans to life, making every slide a vibrant journey through your ideas. Whether you’re pitching a new campaign or sharing your latest analytics, this PPT template is your go-to for creating presentations that not only look great but keep your audience hooked from start to finish. Grab it now and make your marketing message pop!

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Marketing Project Milestone Infographics

Premium google slides theme and powerpoint template.

Organize your goals, strategies, and financial data in an elegant, modern and creative way with this set of infographics for marketing projects! They will help you identify the milestones of your company and create a path to reach new goals. Of course, they’re completely editable, so you can adapt them to your needs. Ready to start the journey to success? Then download it now!

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