marketing duties resume

• Marketing Specialist Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Marketing Specialist Resumes:

• Conduct market research to identify target audience and market trends
• Develop and execute marketing campaigns across various channels (email, social media, paid advertising)
• Create and manage content for website, blog, and social media platforms
• Analyze and report on campaign performance using analytics tools
• Collaborate with cross-functional teams (sales, product, design) to develop and execute marketing strategies
• Manage and maintain marketing databases and CRM systems
• Coordinate and attend industry events and trade shows
• Conduct competitive analysis to identify strengths and weaknesses of competitors
• Develop and manage partnerships with other businesses and organizations
• Continuously stay up-to-date on industry trends and best practices in marketing.

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Marketing Specialist Resume Example:

• Developed and executed strategic, omni-channel marketing plans/campaigns geared towards the target market/audience resulting in a 15% boost in brand awareness
• Monitored and regularly updated key performance metrics and generated weekly performance reports to provide meaningful insights on marketing and campaign effectiveness
• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieved a 430% increase in online engagement
• Enhanced customer profiles, generated periodic reports, and identified improvement opportunities by utilizing cutting-edge technologies and assessing market trends
• Developed relationships with external influencers and media contacts to increase brand awareness, driving website traffic by 25%
• Co-ordinated responses to customer inquiries, complaints and compliments providing an unprecedented customer service experience and satisfaction
• Designed and maintained an engaging and user-friendly web portal to drive leads and convert prospects, increasing website hitting by 17%
• Created engaging, on-brand copywriting, artwork and design to ensure brand consistency and enhance customer experiences
• Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
• Creative Strategy & Planning
• Campaign Management & Evaluation
• Market Research & Analysis
• Brand Management & Advertising
• Content Marketing & Copywriting
• Influencer Marketing & PR
• Digital Marketing & SEO
• Social Media Marketing
• Email & Direct Marketing
• Web Development & Design
• Digital Analytics & Reporting
• Project & Event Management
• Vendor & Agency Relationships
• Customer Service & Engagement
• Sales Management

Top Skills & Keywords for Marketing Specialist Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Email Marketing
• Content Marketing
• Marketing Analytics
• Marketing Automation
• Customer Relationship Management (CRM)
• Brand Management
• Event Planning and Management
• Market Research and Analysis
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building
• Analytical Thinking and Data Interpretation
• Project Management and Planning

Resume Action Verbs for Marketing Specialists:

• Strategized
• Collaborated
• Conceptualized
• Implemented
• Personalized
• Orchestrated

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Resume FAQs for Marketing Specialists:

How long should i make my marketing specialist resume, what is the best way to format a marketing specialist resume, which keywords are important to highlight in a marketing specialist resume, how should i write my resume if i have no experience as a marketing specialist, compare your marketing specialist resume to a job description:.

• Identify opportunities to further tailor your resume to the Marketing Specialist job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

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Related Resumes for Marketing Specialists:

Assistant marketing manager, associate marketing manager, content marketing manager, digital marketing manager, marketing communications manager, product marketing manager, senior marketing manager, social media marketing manager.

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• Resume Examples
• Marketing Resumes

25 Marketing Manager Resume Examples - Here's What Works In 2024

Skilled marketing managers are highly sought-after by businesses in virtually every industry. our resume templates will help you shine as a job candidate in 2023 (google docs and pdfs attached)..

Marketing managers can be invaluable assets for businesses of any size. While their jobs can encompass a variety of responsibilities, these individuals drive their company’s brand and public image while developing strategies to promote its products and services. They also typically oversee marketing departments, supervise other employees, and manage budgets. The future looks bright for people seeking to enter this bustling, fast-paced profession. According to the US Bureau of Labor Statistics , job opportunities for marketing managers are expected to grow by 6% between 2019 and 2029. Marketing departments aren’t going to disappear anytime soon because they provide such a vital service to businesses. Companies rely on marketing to promote public awareness of their brand and connect with customers. To be successful as a marketing manager, you’ll need to have a balance of analytical and creative skills. You should be able to analyze and interpret market data, balance budgets, and make logical decisions about marketing campaigns, all while consistently generating new ideas and communicating them effectively to others. Strong leadership skills are also essential for this senior-level position. How can you become a marketing manager in 2023? You’ll need a knockout resume to set yourself apart from other applicants. Let’s look at some marketing manager resume templates that will help you get hired.

Marketing Manager Resume Templates

Jump to a template:

• Marketing Manager
• Product Marketing Manager
• Social Media Marketing Manager
• Digital Marketing Manager
• Digital Marketing Specialist
• Marketing Director
• Email Marketing Manager
• Content Marketing Manager
• Marketing Communications Manager
• Marketing Account Manager
• Senior Marketing Manager

Jump to a resource:

• Keywords for Marketing Manager Resumes

Marketing Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Marketing Manager Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 25: Marketing Manager Resume Example

A marketing manager helps businesses generate more sales or get a particular community’s attention. They are responsible for leading the entire marketing operations, including conducting research, developing and implementing strategies, estimating budgets and resources, and delegating tasks. This is a role that requires project management skills and analytical thinking. You should use your resume to illustrate your value, so it’s a good idea to include quantifiable achievements in your work experience section.

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Tips to help you write your Marketing Manager resume in 2024

   understand your target audience..

Yes, we’re talking about your potential employer. You can leverage the same principles you use in your marketing research for your job hunt. Before writing your resume it’s a good idea to do some research on your potential employer to understand what they’re looking for. Is it an agency or a niche-specific company? In that case, are you familiar with that niche? If so, it’s definitely worth mentioning that on your resume, either in the skills section or as part of your work experience. What skills would be useful for helping your potential employer generate more leads? Use this information in your favor to craft the ideal resume.

   Craft your resume based on your specialty.

What differentiates you from the competition? Most marketing managers are generalists, but it’s all about proportions and value. Are you more proficient at SEO? Do you stand out when it comes to data analytics? Your job hunt should be treated like a marketing campaign, and your resume is what will get your potential employer’s attention. Therefore, it is important to accentuate your strengths and value. It is also a good opportunity to incorporate relevant keywords.

Skills you can include on your Marketing Manager resume

Template 2 of 25: marketing manager resume example.

When you’re seeking a marketing manager position, your resume should highlight the skills and abilities that will help you succeed in the role. A great marketing manager is a skilled communicator, a creative problem solver, and an astute analyst -- so your work experience should show how you’ve successfully used all of these skills (and more) at past jobs.

   Uses specific metrics to measure achievements in the marketing industry

Marketing is a competitive, results-driven field. You need to be able to achieve concrete, measurable outcomes in order to succeed in this profession. Being able to quantify your accomplishments at past jobs (e.g. “increased site traffic by 15%” or “generated over $1.5 million in revenue”) shows that you can make a meaningful impact at a company.

   Effective use of skills section to describe marketing skills

Although you don’t need a technical background for a marketing manager role, you may need to be familiar with certain types of software (e.g. for data analytics or marketing automation). It’s wise to use your skills section to showcase your knowledge of programs like Facebook Ads, CRM tools, or Influencer Marketing.

Template 3 of 25: Product Marketing Manager Resume Example

If you’re business savvy yet also creative, a job as a product marketing manager could be a good fit for you. The product marketing manager, creates, plans, and executes marketing strategies for a company’s product line. This role will work closely with the product development and sales departments to craft messages that resonate and persuade key customer groups to buy. The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. A master’s degree in marketing or business may help you stand out. Hiring managers will be looking for a candidate with several years of experience in the marketing world. Previous experience as an SEO specialist, head of content, or brand manager will be desirable. The ideal product marketing manager candidate is creative, dynamic, and a skilled multi-tasker.

Tips to help you write your Product Marketing Manager resume in 2024

   showcase your experience collecting and interpreting data.

Product marketing managers are responsible for monitoring and analyzing the data from marketing campaigns they are running. As such, it’s important to show you are able to use data to improve your marketing strategy. Showcasing examples where you’ve done so in the past on your resume is wise.

   Highlight proficiency with online marketing tools

It’s important that candidates for this role are able to use online marketing tools, such as Google Adwords, to implement and monitor effective online campaigns. As such, you should highlight any experience you have working with popular digital marketing tools. You can also get certified in Google Adwords and a variety of other marketing tools.

Skills you can include on your Product Marketing Manager resume

Template 4 of 25: product marketing manager resume example.

The product marketing manager is responsible for creating a voice for the product outside the company. This means they implement different techniques to increase the product’s visibility. A company can have a great product, but if they don’t know how to make it visible to its target audience it might lead to financial failure, and it’ll never get to solve its customers’ problem. That’s when a product marketing manager can be helpful.

   Focus on your impact rather than your responsibilities.

The product marketing manager’s purpose is to generate conversions and retention, so they must have full ownership of the project. That’s why it is essential to focus on your impact rather than your responsibilities. Was your job able to generate leads? Were you able to engage customers? If you prioritize these achievements over your duties in your work experience section, you’ll add more value to your resume.

   Demonstrate your ability to make data-driven decisions on your resume.

Research is an essential aspect of product marketing management. You need to determine your target audience and understand its habits to establish a successful campaign. Ideally, you should leverage statistics and metrics to make decisions. You can talk about previous projects in which you conducted data-driven research to create a marketing strategy.

Template 5 of 25: Product Marketing Manager Resume Example

Product marketing managers research customer needs, develop marketing strategies, and create messaging and communications around products to shape their image. To get one of these jobs, you need to be an exceptional marketer with a proven track record of driving product sales. It’s not an entry-level position, so use a resume like this one to demonstrate your success at previous jobs as well as any promotions you’ve received.

   Shows growth through promotions

Product marketing managers are seasoned professionals with plenty of experience, and they usually also lead marketing teams. Show that you are ready for a senior-level leadership role by pointing out promotions at past jobs (e.g. the positions at Growthsi shown on this resume) -- being promoted proves that you are a strong performer and that you are professionally driven.

   Emphasizes past work experiences and achievements

You need marketing expertise in order to become a product marketing manager, so your resume should highlight your history within the field. Having years of experience and achievements in related jobs such as sales analytics, business data analytics, or marketing coordination will make you a stronger candidate for the role.

Template 6 of 25: Product Marketing Manager Resume Example

The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.

   A long history of successes

The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.

   Positive results from a variety of responsibilities

Product marketing managers need to wear multiple hats for their position, and this resume demonstrates that the applicant is skilled at a large variety of relevant marketing tasks. Not only is their experience with social media detailed, but their e-commerce proficiency and even international successes are included as well.

Template 7 of 25: Social Media Marketing Manager Resume Example

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 8 of 25: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 9 of 25: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 10 of 25: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 25: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 25: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 25: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 25: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 15 of 25: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 16 of 25: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 17 of 25: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 18 of 25: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 19 of 25: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 20 of 25: Email Marketing Manager Resume Example

Email marketing managers are tasked with developing and ensuring the execution of a company’s email marketing strategy. This position requires communication with the larger marketing department as well as with your subordinates so communication skills are essential. Recruiters will be looking for a background in marketing and management and will be looking, specifically, to see your experience with email marketing. Here is a strong email marketing manager resume to look at.

Tips to help you write your Email Marketing Manager resume in 2024

   include all industry-standard email marketing tools..

There are a couple of email marketing tools available in the market currently. Ensure you are experienced with at least the industry standard ones. For those you are not familiar with, make the effort to take a crash course to learn how to use them before adding them to your resume.

   Include metrics relevant to email marketing.

Impress recruiters with your success in previous positions by including important metrics. Some relevant email marketing metrics include your emails-opened rate, and your email response rate just to mention a few.

Skills you can include on your Email Marketing Manager resume

Template 21 of 25: content marketing manager resume example.

A content marketing manager manages the creation of content meant to engage and attract customers to a company’s brand and products. In this position, you will create the content strategy, handle budgets, manage content creators, and evaluate content engagement. Recruiters will be looking to see a background in marketing - especially digital marketing - and strong managerial experience. Take a look at this recruiter-approves resume.

Tips to help you write your Content Marketing Manager resume in 2024

   include digital-marketing-specific skills..

Digital marketing is unique from other forms, of marketing, so specify your marketing skills to digital marketing skills. These would include things like expertise in SEO or Google Analytics.

   Use content marketing keywords.

Get passed and ATS resume filters by using relevant content marketing keywords. These may include words like SEO, social media, email, Google Analytics, etc.

Skills you can include on your Content Marketing Manager resume

Template 22 of 25: marketing communications manager resume example.

A professional in this position is in charge of developing and executing the production of marketing content that communicates information about the company’s products. This content may include product fact sheets, brochures, graphics, etc. As a manager, you will take more of an overseer role so your management and leadership skills need to be strong and effective. You will be expected to have a strong background in marketing and communications and to have an excellent understanding of the company’s products. Because this is a manager's position, at least 5 years of experience will be expected.

Tips to help you write your Marketing Communications Manager resume in 2024

   show career progression in marketing..

To arrive at a management position, you need to show leadership and initiative. Showing a steady ascent in the marketing department with promotions shows that you have been an excellent employee and that previous employers have identified you as someone with leadership potential.

   Get marketing-related certification.

Show recruiters your dedication to the profession by going the extra mile and gaining certification in marketing-related topics. This applicant has certifications in marketing communication and social media marketing.

Skills you can include on your Marketing Communications Manager resume

Template 23 of 25: marketing account manager resume example.

Like all other account managers, marketing account managers create and maintain relationships with clients. The biggest difference is that these account managers specialize in the marketing of the company’s products to these clients. You will be in charge of creating marketing strategies and campaigns, researching the competition, coordinating the realization of marketing campaigns, and analyzing the effect of these campaigns. Your resume should show your ability to do all these tasks and more.

Tips to help you write your Marketing Account Manager resume in 2024

   show marketing experience using multiple mediums..

This position is not specialized in one medium like website marketing. So your resume should equally show experience in marketing on multiple mediums. This applicant shows experience using email marketing, website marketing, and social media marketing.

   Mention the industries you have worked in.

Your marketing approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what marketing is effective in that sector.

Skills you can include on your Marketing Account Manager resume

Template 24 of 25: marketing account manager resume example.

A marketing account manager is the face of the company to its clients. It is your job to manage client relationships and cultivate new client relationships. You will be the middle man between the marketing department and the client and will endeavor for your client to have a positive experience with your company. This position needs excellent interpersonal skills as well as problem-solving and communication skills. Many professionals in this position have bachelor's degrees in marketing, business, or a related field, and have years of experience in the industry. Take a look at this successful resume.

   Use strong action verbs which stress marketing skills.

Strong action verbs can highlight your marketing and leadership skills. Verbs like ‘championed’, ‘supervised’, and ‘launched’ help frame your achievements in a positive light.

   Focus on marketing skills in the skills section.

As much as client relations and communication are a big part of your role, you still need to show yourself to be a strong marketing professional. So concentrate on listing your marketing skills in the skills section.

Template 25 of 25: Senior Marketing Manager Resume Example

A senior marketing manager will oversee the operations of their marketing department. They are charged with taking the lead in developing marketing strategies and supervising the execution of those strategies. As such, managerial and leadership skills are essential for success. You will be expected to have a degree in marketing or a related field and will need to have years of experience in the same. Take a look at this recruiter-approved resume sample.

Tips to help you write your Senior Marketing Manager resume in 2024

   show growth in your marketing promotions..

To get to a senior role, you need to show previous success and recognition of your success by previous employers. Showing promotions in the marketing field is an easy way to indicate that you are an exemplary employee and that your previous employers thought you deserving of promotions.

   Add technical skills relevant to being a senior marketing manager.

This resume doesn’t use a long list of skills and instead prioritizes the most relevant skills for the job. Do the same and mention the most relevant skills for this position.

Skills you can include on your Senior Marketing Manager resume

To bring you the most effective tips for writing a strong Marketing Manager resume, we collaborated with hiring managers from top companies like Procter & Gamble, Spotify, and Google. They shared insider knowledge on what they look for when hiring marketing professionals, and we've distilled their advice into actionable tips you can use to improve your resume and land your next marketing role.

   Highlight your marketing campaign experience

Hiring managers want to see the specifics of marketing campaigns you've worked on. Instead of simply listing your responsibilities, provide concrete examples:

• Led social media marketing campaign on Facebook and Instagram, resulting in a 30% increase in website traffic and 250+ new leads
• Managed $500K Google Ads campaign over 6 months, optimizing ad spend to decrease cost-per-click by 20% while maintaining lead quality

Quantify your results whenever possible, as this gives employers a clear picture of your potential impact on their business.

   Showcase your knowledge of marketing tools and technologies

Modern marketing relies heavily on tools and technologies to automate, analyze, and optimize campaigns. Show employers you're well-versed in the tools of the trade:

• Proficient in marketing automation tools including Marketo, Pardot, and HubSpot
• Skilled in Google Analytics, Google Ads, and SEO tools such as Ahrefs and SEMrush
• Experience with CRM systems like Salesforce and Microsoft Dynamics

Be specific about the tools you've used and your level of expertise. If you have certifications, such as Google Analytics or HubSpot Inbound Marketing, be sure to include those as well.

   Demonstrate cross-functional collaboration skills

Marketing managers rarely work in isolation. They often collaborate with sales, product, design, and other teams to bring campaigns and initiatives to life. Highlight your ability to work cross-functionally:

• Partnered with sales team to align marketing efforts with sales goals, resulting in a 15% increase in qualified leads
• Collaborated with product team to launch new feature, creating go-to-market strategy and messaging

Avoid simply stating you have "strong collaboration skills." Instead, provide concrete examples of how you've worked with other teams to achieve business objectives.

   Tailor your resume to the specific role

Not all marketing manager roles are the same. A company seeking a Digital Marketing Manager will have different expectations than one hiring a Brand Marketing Manager. Tailor your resume to the specific role:

• Experienced marketing professional with 5+ years in the field

Instead of a generic summary like the one above, speak directly to the role:

• Digital Marketing Manager with 5+ years experience driving growth through paid social, SEM, and email marketing campaigns

Review the job description carefully and mirror the language and requirements in your resume. This shows employers you've taken the time to understand their needs and how you can meet them.

   Include non-traditional marketing experience

Marketing extends beyond just paid advertising or content creation. If you have experience in related areas, include that on your resume:

• Planned and executed company's first user conference for 500+ attendees
• Managed company's social media presence, growing LinkedIn followers by 200% over 6 months
• Served as liaison between marketing and sales teams to ensure alignment on lead quality and campaign objectives

These types of experiences demonstrate your versatility and ability to think beyond traditional marketing channels. They can help you stand out, especially if you're earlier in your career or transitioning from a different field.

   Highlight your leadership and project management skills

As a marketing manager, you'll likely be responsible for leading campaigns and initiatives from ideation through execution. Showcase your leadership and project management abilities:

• Led cross-functional team of 6 to plan and execute multi-channel product launch campaign
• Managed $1M+ annual marketing budget, allocating funds across channels to maximize ROI
• Mentored and coached junior marketing associates, providing guidance on campaign strategy and execution

If you don't have formal management experience, highlight instances where you took the lead on a project or initiative. Employers want to see that you have the potential to lead and drive results.

So, do you think you have what it takes to be a marketing manager? If you’re ready to apply for jobs, here are some tips for crafting a strong resume that will set you apart from your competition.

  List your marketing hard skills in a skills section

You don’t always need to include a skills section in your resume, but it’s always a good idea to add one when you’re applying for marketing jobs. As a marketing manager -- and especially if digital marketing is your focus -- you’ll probably need to have at least some technical knowledge. If you’re proficient with things like Google Analytics or Facebook Ads, these abilities can help make you a stronger job candidate. Utilize your skills section to list all marketing-related software you have experience with.

  Tailor your resume to the specific job you’re after

When you’re job hunting, it’s always a smart idea to tailor your resume to the specific position you’re applying for. On a marketing manager resume, you may want to highlight your past experiences with marketing, advertising, social media, web analytics, CRM systems, SEO, and other related areas. Also be sure to mention any management or leadership positions you’ve held. Adding marketing-related keywords to your skills and work history sections can help you tailor your resume even further. These keywords can also get your resume through automated tracking systems (ATS) and other filters that many employers use to sift through incoming applications. For keyword ideas, browse marketing manager job listings, look for commonly-used words or phrases, and incorporate them into your resume.

   Sell yourself with strong bullet points

As a marketing professional, you need to be able to market yourself to potential employers. Make it an easy choice for a recruiter to hire you by showing that you are the most qualified person for the job. Strong resume bullet points are one of the most effective ways to sell yourself as a candidate. Bullet points should be bite-sized summaries of what you’ve accomplished at past jobs. If at all possible, include numbers and metrics to illustrate the impact of your actions. Did you generate tons of revenue for a past company? Did you significantly increase the audience or engagement on your former employer’s social media channels? Mention specific results you achieved so hiring managers can see proof of your marketing skills. What should your bullet points look like? Here are some weaker and stronger examples to help guide you in the right direction.

• Assisted with implementing digital marketing strategies

“Assisted” is not a strong verb to lead with. It implies that you played a secondary or passive role in the project you were working on, and that’s not the message you want to convey. This bullet point is also incredibly vague and says nothing about what digital marketing strategies you employed or how they impacted the business. STRONGER

• Designed and executed email marketing and advertising campaigns that drove a $2 million increase in revenue

A bullet point like this one is much more vivid and impactful. It starts on a strong note with a clear action verb (“designed’), describes what you did in greater detail, and includes an impressive result that you accomplished through your work.

Writing Your Marketing Manager Resume: Section By Section

  header, 1. include your name and contact information.

Your header should prominently feature your full name, phone number, and email address. This makes it easy for recruiters to identify and contact you.

• John Smith 123-456-7890 | [email protected]

Avoid using nicknames or unprofessional email addresses that could raise red flags:

• Johnny 'The Marketer' Smith 123-456-7890 | [email protected]

2. Showcase your marketing specialty

If you specialize in a particular area of marketing, consider including it in your header. This helps recruiters quickly understand your expertise and determine if you're a good fit for the role.

• John Smith Digital Marketing Specialist 123-456-7890 | [email protected]
• Jane Doe Content Marketing Manager 123-456-7890 | [email protected]

However, avoid using overly broad or vague titles that don't clearly communicate your focus:

• Marketing Guru
• Marketing Rockstar

3. Keep it simple and professional

While it may be tempting to get creative with your header design, it's best to keep it clean and easy to read. Stick to a standard font, use clear section headings, and avoid using graphics or logos.

John Smith Digital Marketing Manager New York, NY | 123-456-7890 | [email protected] LinkedIn: linkedin.com/in/johnsmith

Busy, cluttered headers with too many design elements can be distracting and take away from your qualifications:

John Smith Marketing Manager Extraordinaire! 123-456-7890 | [email protected] | New York, NY 10001 [photo] [company logo] [links to social media profiles]

  Summary

A resume summary is an optional section that appears at the top of your resume, just below your contact information. It provides a brief overview of your professional experience, skills, and accomplishments, tailored to the specific job you're applying for. While a summary is not required, it can be a valuable addition to your resume if you have extensive experience in marketing or are making a career change.

When writing your summary, focus on your most relevant qualifications and achievements, using specific examples and metrics to demonstrate your value. Avoid using an objective statement, as it is outdated and does not provide any additional information that is not already covered in your resume.

To learn how to write an effective resume summary for your Marketing Manager resume, or figure out if you need one, please read Marketing Manager Resume Summary Examples , or Marketing Manager Resume Objective Examples .

1. Highlight your marketing expertise

Your summary should showcase your expertise in marketing and your ability to drive results. Use specific examples and metrics to illustrate your impact, such as:

• Experienced marketing manager with a proven track record of increasing brand awareness and generating leads through targeted campaigns
• Skilled in developing and executing marketing strategies that have resulted in a 25% increase in website traffic and a 15% boost in conversions

Avoid using vague or generic statements that do not provide any real insight into your abilities, like:

• Marketing professional with experience in various industries
• Results-driven marketing manager with a passion for success

2. Tailor your summary to the job description

Your summary should be tailored to the specific marketing manager position you're applying for. Review the job description carefully and identify the key skills and experience the employer is looking for. Then, incorporate those elements into your summary to demonstrate your fit for the role.

For example, if the job description emphasizes digital marketing experience, your summary might look like this:

Digital marketing manager with 5+ years of experience developing and executing successful online campaigns. Proficient in SEO, SEM, social media marketing, and email marketing. Achieved a 30% increase in organic traffic and a 20% improvement in email open rates for previous clients.

3. Showcase your leadership and collaboration skills

As a marketing manager, you'll likely be responsible for leading a team and collaborating with other departments. Use your summary to highlight your leadership and collaboration skills, such as:

• Experienced in managing cross-functional teams to deliver marketing campaigns on time and under budget
• Strong leadership skills, with a proven ability to mentor and develop junior marketing team members

Avoid mentioning soft skills directly, like "strong communication skills" or "team player." Instead, provide examples that demonstrate these qualities in action.

  Experience

The work experience section is the heart of your marketing manager resume. It's where you highlight your most relevant and impactful professional experiences. This is your chance to show potential employers how you've excelled in previous roles and made a positive impact on the companies you've worked for.

In this section, we'll break down the key steps you should follow when writing your work experience section to make it stand out to hiring managers.

1. Highlight your marketing campaigns and initiatives

As a marketing manager, your resume should showcase the successful marketing campaigns and initiatives you've led. Provide specific examples of campaigns you've managed from start to finish, and the results you achieved.

• Spearheaded a social media marketing campaign that increased brand awareness by 25% and generated 10,000 new leads
• Developed and executed a content marketing strategy that increased organic traffic by 50% and improved lead generation by 30%

Avoid simply listing your responsibilities without providing context or results:

• Managed social media accounts
• Created content for blog and website

2. Showcase your leadership and team management skills

As a marketing manager, you likely manage a team of marketers and work cross-functionally with other departments. Highlight your leadership and team management skills in your work experience section.

• Led a team of 5 marketing specialists to develop and execute a multi-channel marketing campaign that generated $500K in revenue
• Collaborated with sales and product teams to align marketing efforts with business objectives, resulting in a 20% increase in qualified leads

Avoid simply stating that you managed a team without providing context or results:

Managed a team of marketing specialists

3. Use metrics to quantify your impact

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the scope and significance of your achievements.

• Increased email open rates by 30% and click-through rates by 15% through targeted email marketing campaigns
• Reduced customer acquisition costs by 25% through optimization of digital advertising campaigns

If you don't have access to specific metrics, you can still provide context for your achievements:

• Launched a new product line that became one of the company's top-selling products within the first 6 months
• Developed and implemented a brand messaging strategy that significantly improved brand recognition and customer loyalty

4. Highlight your technical skills and tools

Marketing managers often use a variety of tools and technologies to analyze data, automate campaigns, and measure results. Showcase your technical skills and the tools you've used in your work experience section.

• Utilized Google Analytics and Salesforce to track and analyze marketing campaign performance, resulting in a 20% increase in ROI
• Implemented Marketo to automate email marketing campaigns, leading to a 25% increase in open rates and a 15% increase in click-through rates

Avoid simply listing the tools you've used without providing context or results:

• Proficient in Google Analytics
• Experience with Salesforce and Marketo

  Education

Your education section is a vital part of your resume as a marketing manager. It's where you showcase your academic background and relevant coursework that qualifies you for the role. Here are some tips to help you write an effective education section:

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work backwards. For each degree, include:

• Name of the institution
• Location of the institution
• Degree earned
• Graduation date (month and year)
• Major/minor
• GPA (if above 3.5)

Here's an example:

New York University, New York, NY Bachelor of Science in Marketing, May 2020 Minor in Psychology GPA: 3.8

2. Include relevant coursework

If you're a recent graduate or have limited work experience, highlighting relevant coursework can help demonstrate your knowledge and skills. Choose courses that relate directly to marketing, such as:

• Marketing Research
• Digital Marketing
• Consumer Behavior
• Brand Management

However, avoid listing basic or introductory courses that don't add value. For example:

• Introduction to Business
• Principles of Marketing
• College Algebra

3. Showcase your academic achievements

If you have any notable academic achievements, such as graduating with honors, include them in your education section. For example:

Bachelor of Science in Marketing, May 2020 Summa Cum Laude

Other achievements worth mentioning might include:

• Scholarships or grants
• Dean's List
• Relevant academic awards

4. Keep it concise for senior-level positions

If you're a senior-level marketing manager with extensive work experience, your education section should be brief. Include only the essential information, such as:

MBA, Marketing Concentration University of Pennsylvania

Avoid listing graduation dates, as they can lead to age discrimination. For example:

MBA, Marketing Concentration, 1995 University of Pennsylvania

Instead, focus on your impressive career accomplishments in your work experience section.

Action Verbs For Marketing Manager Resumes

The language you use when talking about your past achievements matters almost as much as the achievements themselves. Resume writing involves an element of storytelling, and if you want your story to be compelling, you need to tell it with vivid words that convey confidence and strength -- especially when you’re discussing your accomplishments. Don’t be overly humble about what you’ve achieved at past jobs -- if there’s ever a time to brag a little, it’s when you’re writing a resume. So lead your bullet points with strong action verbs like the ones on this list. Whether you’ve supervised teams, developed successful marketing strategies, or generated huge numbers of sales, using the right verbs to talk about your experiences makes your accomplishments look even better.

• Conceptualized
• Streamlined
• Illustrated
• Established

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Marketing Manager Resumes

Skills for marketing manager resumes.

To get a position as a marketing manager, you need a resume that showcases a diverse set of skills such as leadership, communication, teamwork, creativity, and data analysis. Your job may also require you to be comfortable using certain types of marketing and analytical software. Use examples from your past job experiences to illustrate how you’ve successfully managed others, driven increased revenue, and used analytics to fine-tune your marketing strategies. If you have relevant hard technical skills, create a prominent skill section and list your capabilities there.

• Marketing Strategy
• Social Media Marketing
• Online Marketing
• Marketing Management
• Social Media
• Product Marketing
• Event Management
• Advertising
• Project Management
• Business Strategy
• Product Management
• Business Development
• Market Research
• B2B Marketing
• Content Marketing
• Strategic Planning
• Customer Relationship Management (CRM)

Skills Word Cloud For Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from marketing manager resumes.

You should use bullet points to describe your achievements in your Marketing Manager resume. Here are sample bullet points to help you get started:

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months

Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Marketing Manager Resumes

What are examples of strong marketing accomplishments i can include on my resume, what should a marketing manager put on their resume.

• A header with your name, contact details, links to an online profile such as LinkedIn and a job title such as “Marketing Director” or “Digital Marketing Specialist.”
• An optional resume summary.
• A professional experience section where you list your accomplishments in bullet points.
• A short (no more than 3 lines) education section.
• A skills section where you list hard skills.

What key hard tools and software should you include in your marketing manager skills section?

Other marketing resumes.

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• • Managed cross-functional sales and marketing team of 20 with an annual revenue of $200M
• • Led development of financial remodel which resulted in operational bids worth $500k–$45m
• • Identified, established and maintained 4 global partnerships to negotiate contracts worth up to $6M
• • Managed strategy roadmap to develop new market opportunities which directly increased growth by 40%
• • Managed sales team of 5 through strategy and delivery which achieved a 40% YoY
• • Established 5 key partnerships to negotiate strategy and development which increased sales growth by 30%
• • Managed wholesale accounts and clients across 5 brands and 3 countries
• • Supported 3 C-Level Sales executives through targeted customer sales strategies which gained $4M in first year
• • Liaised across 250 potential clients to communicate negotiations which led to 50 new clients
• • Created and implemented social media strategy which increased reach by 50%

5 Sales And Marketing Resume Examples & Guide for 2024

Your sales and marketing resume must showcase a history of sales achievements. Include metrics to quantify your successes, such as percentage growth or revenue targets met. Highlight your proficiency with marketing tools and platforms that drive sales. Demonstrate your ability to strategize and execute campaigns that deliver results.

All resume examples in this guide

Resume Guide

This sales and marketing resume guide will include:, how to write a sales and marketing resume, how to create an outstanding sales and marketing resume header, how to choose the right layout your sales and marketing resume, writing an excellent sales and marketing resume summary, how to frame your experience on your sales and marketing resume, what to include in your sales and marketing education section, skills to highlight in your sales and marketing resume, how to include your certifications on your resume, what to remember from this guide:.

As a sales and marketing megastar, you know all there is to know about developing the perfect marketing campaign. You know everything about successful sales strategies.

David Ogilvy..who?

You have an exceptional ability to find the voice of a brand. You can successfully engage with new audiences through monitoring marketing trends.

Companies NEED you on their team. It will be TRANSFORMATIVE you say.

But your sales and marketing resume isn’t saying quite the same thing.

Don’t worry we’ll show you how to make your actions speak louder than your words.

When selecting the right sales and marketing individual for their company, hiring managers want to know:

• You have the technical skills (Tableau, Mixpanel Google Adwords Social Mention)
• You have the right education and certifications
• You have experience improving brand awareness and increasing sales
• You have the soft skills to sweet talk anyone, and negotiate

Read on to find out how to write the best sales and marketing resume.

“I have two tips that have been very impactful on my career: 1) Successful implementation of marketing technology has more to do with social science than computer science. 2) If you’re not measuring, you’re not marketing.”

• Dave Sutton, Marketing Engineer, TopRight, LLC
• 8+ samples and examples of sales and marketing resumes
• Advice on how to sell yourself in your header and summary
• Examples of the kind of experience you need to write about
• Suggestions for exciting and professional layouts
• Examples of hard skills you need to mention
• Soft skills that showcase your capabilities
• Sales and marketing qualifications and certifications

Your goal is to get the reviewer to:

• Be drawn in by your header and summar
• Be impressed with your education and experience
• Get blown away by your certifications
• Get in touch with you
• Offer you an interview

Looking for related resumes?

• Sales Associate Resume Example
• Sales Manager Resume Example
• Marketing Coordinator Resume Example
• Marketing Manager Resume Example
• Marketing Resume Example

If you never crafted a resume before, first you will need to read a couple of sources. Start with the guide on how to write a resume . And if this is your first application, here is how to write the resume for your first job .

As an individual in sales and marketing you are a multitasking marvel.

You are responsible for assessing sales performance. You create outstanding sales and marketing strategies that blow other companies out of the water.

Sales and marketing resumes that get noticed mix market research skills, with stellar communication skills.

Use your resume to show that you are the perfect candidate for the job.

Include examples that show you can:

• Use software like Mixpanel to gain insight into audience behaviour
• Actively shape and implement sales strategies
• Develop effective communications strategies
• Optimise digital marketing efforts

Here's what a hiring manager will look for in your resume:

• Do you have the ability to create a unique experience based on the company’s brand?
• Can you monitor marketing trends, tools and applications?
• Can you pioneer new strategies in response to engage with new audiences?
• Are you capable of building and maintaining relationships with existing and new potential clients?
• Can you identify key decision makers and create new business opportunities?
• Can you develop and implement sales and marketing strategies?

The most important aspects of a sales and marketing resume:

• How to write a summary and header that establishes you as a key player in the sales and marketing world
• Experience you need to include to show your ability to create and implement effective sales strategies
• Experience that shows your ability to create new marketing opportunities
• A layout that says you think outside of the box
• Technical skills that show your ability to analyse data and optimise sales as a result
• Soft skills that show your excellent interpersonal and communication skills

Your sales and marketing resume header is your first opportunity to really make an impression.

You need to be specific and ensure your professionalism shines through.

It may not seem like the most important part of your resume, but remember, every section counts, and needs to be outstanding.

You’re applying to work as a sales and marketing coordinator for a provider of technical publications.

Your header looks like this:

This needs a few improvements. Here’s why:

• The title is unclear and unprofessional
• It doesn’t make a good first impression – you need to stand out against hundreds of others . Make sure the hiring manager remembers you

Let’s transform this into an attention-grabbing header:

This header stands out:

It tells the hiring manager you have experience as a senior staff member It includes a professional link. This will allow the hiring manager to get a more in-depth impression of you

When picking out your resume layout design, you need to remember a few things if you want to blow the hiring manager away.

Your layout should be:

• Easy to read
• Professional

Use this is an opportunity to set yourself apart from your competitors. Go the extra mile. Creat a unique resume format . Add colour , icons , fonts and patterns.

Take into consideration what kind of job you are applying for, and at what company?

Do some research and find out what they like and see if you can match it without compromising your own preferences.

Below are some layouts that will really impress the hiring manager:

3 ideas to make your resume layout a front-runner

• Use a cool monochromatic colour of dark navy blue to create a band at the top of your resume. Here, include your name, and below your professional link, number and email address with accompanying icons in white. Coordinate the rest of your text with the monochromatic colouring with peach coloured dividers. Simple and chic.
• Use block colours to divide your resume into different customisable and labelled categories. Use squares of dark pink, black and different shades of grey. Coordinate the font colour with the colour of the previous square. This will give a splash of creativity while maintaining professionalism.
• Experiment with bold geometric shapes to emphasise certain sections of your resume.

Don’t forget, this is a key opportunity to show the hiring manager a visual representation of yourself. Push boundaries. Jazz it up.

Sales expertise and marketing prowess are essential on a sales and marketing resume

When a company makes the decision to hire a new candidate, they want to be sure that you will help to take them to the next level.

For this reason, they want people who have a proven ability to sell solutions and to really get inside a customer’s needs.

They want to see that you are a whizz kid when it comes to competitor analysis.

So, show them.

Show the hiring manager how you created impressive marketing strategies that sold products in the face of a down market.

Explain how you expanded market share through your sales initiatives.

In your resume you can do this by:

• Explaining how many projects you have worked on, how successful they were, and their overall impact on the company
• Did you increase profit margins? If so, how much were they increased by?
• Explaining your ability to create unique concepts for new products. Explain how you can effectively reach and persuade target audiences

Make sure not to just mention these achievements in passing. Capitalise on them. Drive home that you can achieve results.

Refer to these achievements throughout your summary and experience sections.

We’ll get into that now…

Your summary section is one of the most important sections on your resume . It can be the difference between a job offer, and your resume in the bin.

It’s your opportunity to show off your skills, certifications, experience, and personality.

In a few sentences, illustrate who you are, your area of expertise, and any achievements you have made in the workplace.

It's all about balance. Not too little information and not too much.

This part should be comprehensive and informative:

3 Sales and Marketing Resume Samples - Summary

Here are some samples of sales and marketing resume summary sections:

This summary won’t get you hired. Here’s why:

• While it states your managerial position, it doesn’t translate your experience and professionalism
• It doesn’t show results or reference your achievements

Instead try and effectively communicate your abilities. This is much better:

This is much better. This is because:

• It shows you have over six years’ experience in the industry achieving results
• It shows you’re certified
• It shows your performance is award winning

Let’s try this again but from a more experienced perspective:

Again, this may seem passable, but that’s not what you’re aiming for. You want to impress the hiring manager:

• It notes you are a ‘veteran’ but this is not specific enough. You are underselling yourself
• It fails to showcase your actual certifications and skills
• It doesn’t show results

This summary section is much better:

This summary is much better. This is because:

• It clearly states the candidate’s professional level and years of experience
• It references the candidate’s certifications, and the impact of these certifications
• It shows their candidate’s expertise

Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.

Your experience section on your sales and marketing resume should zone in on:

• Your experience creating and launching successful marketing campaigns
• Your experience conducting market research and demographic profiling
• Your experience building and maintaining effective business relationships
• Your experience developing external communications strategies

It is important to go into specifics in this part of your resume. Make sure you let the hiring manager know they are taking a risk that will pay off.

Let them know what you have achieved before and how you did it.

If you’re writing about your digital responsibilities in a previous role, tell the hiring manager:

• You analysed web traffic metrics
• What you used to analyse these metrics
• How you used this to forecast trends
• The impact this had on the company

Below are some experience section samples:

2 Sales and marketing resume experience samples

• • Improved brand awareness.
• • Created regular sales and marketing reports for the sales director.
• • Conducted social media marketing across Linkedin, Facebook and Twitter.
• • Met targets set for buying customer list which was reviewed on a quarterly basis.

These entries won’t get you the job. This is why:

• It comes across as passive – as a senior staff member you should assert yourself as a confident can-do professional
• The information supplied is incredibly basic. Develop on these points, make sure they’re all relevant

This following example paints a much better picture of the candidate:

• • Increased target audience’s brand awareness by 42% over a three-year period through developing and maintaining highly targeted social media campaigns using software such as XLSTAT.
• • Won the ‘Sales Achievement Award’ for outperforming all other regions in the company and boosting B2B sales by 25% in my first quarter.
• • Forged effective and lasting professional relationships, which lead to integrating new clients and increasing yearly sales by 14%.

This is much better:

• It zones in on your speciality
• It shows you can produce effective results and positively impact a company
• It shows your technical knowledge

Don’t forget to relate your job responsibilities to those listed in the job description. Be specific and go into detail.

Below are some key responsibilities of an individual working in sales and marketing if you’re struggling to get the ball rolling.

How to describe the responsibilities of someone in sales and marketing

Here are some of the responsibilities of a person working in sales and marketing. Make sure to work these duties into your experience, education and skills sections to really round off your resume:

• Planned and implemented sales, marketing and media plans adhering to established targets
• Collated and interpreted data on the effectiveness of marketing strategies
• Monitored marketing trends and competitor strategies, and effectively responded to the results
• Oversaw and optimised digital marketing efforts using social media, email and blogs

A good way to enhance the content of your sales and marketing resume is to:

• Discuss any previous mentorships or internships you have had. Explain how they have prepared you for this role. (This is a good thing to include if you are new to the sales and marketing world, and lack experience)
• Write about any transferable skills you have acquired from previous jobs in a different branch to sales and marketing. (This is a good thing to include if you are making a career switch)
• Discuss any on-the-job training you have undergone in previous roles that has prepared you for this role
• Elaborate on the content of any certifications

Your sales and marketing education section is your chance to show off your academic abilities and knowledge of the industry.

For this job, employers usually look for a bachelor’s degree in marketing, mathematics, or business administration.

Don’t shy away from going into detail about the content/modules of your degree, this will show your specialties and market knowledge.

Further education, such as a master’s will always set you apart from other candidates. Courses often include modules in, consumer behaviour, marketing strategy, brand management and sustainability, customer insight. Marketing analysis and strategy and new product development are also topics included.

Induction programs are often used for new employees. These include advertising and PR training and social media marketing training.

“Think about building ad campaigns that have direct targeting, retargeting, the ability to target audiences you’ve built, and the ability to target audiences that look like the audiences you’ve built. Test and track them all.”

• Duncan Alney, CEO of Firebelly

In your resume skills section you should show the employer that you have the right combination of technical skills and soft skills.

It should demonstrate that you have the strategic skills to elevate a company’s performance. It should show you have the creative thinking to deliver product innovation.

Demonstrate your communication and interpersonal skills. Afterall, people skills rank as six of the top ten areas that have the largest skill deficiencies. They are essential and in high demand.

Remember, you’re always going to be battling against the ATS robots. Make sure you integrate keywords from the job description in your resume.

Here are some of the essential soft skills and technical skills to include in your sales and marketing resume:

Top soft skills and technical skills for a sales and marketing resume

• Problem solving
• Multitasking
• Creative thinking
• Communication skills
• Customer-service skills
• Interpersonal skills
• Selling skills
• Adaptability
• Product knowledge
• Basic maths skills
• Negotiation skills
• Decision-making skills
• Google Adwords
• XLSTAT Marketing
• Social Mention
• Microsoft Office
• QuarkXpress
• Dreamweaver
• Analysis skills

Write more about these skills in action your experience section.

Including relevant certifications on top of your education section will really make you stand out as a candidate.

Sales and marketing certifications often provide you with knowledge on a range of things. These include business marketing strategies, consumer marketing strategies, how to deliver business growth, and maximising sales performance.

Certifications show the employer that you can enter a new role with fresh ideas. They show you have the technical knowledge required to transform the performance of a business/company.

Below are some certifications to include in your sales and marketing resume:

Top 7 sales and marketing certifications to include

• RISE Up Sales Certifications
• ISM Certification in Sales and Marketing (Level 2)
• ISM Diploma in Sales and Marketing (Level 3)
• Professional Certified Marketer
• Professional Certification Program in Marketing and Sales Management
• Certificate in Sales Professionalism
• Marketing Strategy Certification

When constructing your sales and marketing resume remember the following things:

• Produce a header and summary that establishes you as a high performing professional. Show you are capable of managing the creative direction of a marketing campaigns and increasing sales
• In your experience section, show that you have previously brought about transformative change. Explain how you facilitated growth
• Showcase the right soft skills and technical skills that demonstrate your adaptability
• Include certifications that show your sales expertise and marketing excellence

Looking to build your own Sales And Marketing resume?

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5 Marketing Director Resume Examples That Work in 2024

Marketing Director Resume

• Marketing Director 2
• Marketing Director 3
• Marketing Director 4
• Marketing Director 5
• Marketing Director Resume Writing 101

Juggling consumer insights, web analytics, market trends, and various budgets is challenging, but you make it look like a breeze. Your marketing expertise and leadership skills help you drive revenue, traffic, and brand recognition.

You know pretty much everything there is to know about marketing, but do you know how to translate your expertise into a resume that secures your next big opportunity?

The first step is to craft an effective resume , and that’s what we’re here for. Explore our marketing director resume examples and resume tips on how to impress your future employer!

or download as PDF

Marketing Director 2 Resume

Marketing Director 3 Resume

Marketing Director 4 Resume

Marketing Director 5 Resume

Related resume examples

• Email Marketing Manager
• Content Marketing Manager
• Product Marketing Manager
• Regional Marketing Manager
• Marketing Manager

What Matters Most: Your Marketing Skills & Management Experience

At this stage of your career, you’ve got skills that new marketing specialists can only dream of. From an in-depth understanding of SEO and SERP to a vast knowledge of email marketing and audience segmentation, you know what’s trending now and how to make the most of it.

You might run into a unique problem here—you’ll have more skills than you know what to do with. Ideally, pick 9-10 that are the most relevant to the job you’re applying for, and make sure they’re technical. 

Your interpersonal abilities will shine through when creating a cover letter and during each round of interviews, but your resume, much like the content you oversee on a daily basis, needs to sport the right keywords.

9 popular marketing director skills

• Google Analytics
• Brand Development
• Social Media
• Email Marketing
• Budget Management
• Market Research

Sample marketing director work experience bullet points

Looking back, your career is filled with exciting highlights. You’ve handled huge advertising budgets to drive brand recognition, dove deep into web traffic analysis to improve website ranking, and led successful teams composed of marketing specialists.

At the heart of it all lie all sorts of metrics, be it conversion rates or ROI. These numbers speak volumes if you put them in your resume, and they’re what recruiters search for when hiring for a role as crucial as a marketing director.

Try to adjust this section based on the job description . For example, if the company you’re applying to emphasizes social media advertising, don’t forget to mention the way a campaign you led boosted engagement rates and follower counts.

If you focus on your greatest achievements as opposed to your daily tasks, and you back them up with measurable impact, you’ll have recruiters chasing you in no time.

Here’s how you can achieve that:

• Led team of 12 to overhaul blog and email campaign, resulting in 23K new email subscribers since 2022
• Strategized and launched a new product line, working across 4 cross-departmental teams and increasing overall company market share by 14% year-over-year
• Developed and executed a comprehensive digital marketing strategy that unified the brand image across all channels, leading to a 49% increase in web traffic within 9 months
• Maintained a $100,000 monthly advertising budget, increasing ROI by 23% within 1 year

Top 5 Tips for Your Marketing Director Resume

• Recruiters scan resumes for only a few seconds at a time, so make sure that all the most useful tools are easily found in yours. This includes CRM software, like Salesforce, but also tools like Google Analytics, HubSpot, Hootsuite, Mailchimp, and SEMrush.
• Emphasize your leadership skills in your work experience section, talking about the teams you’ve led and what you accomplished, such as carrying out a marketing campaign across Facebook, LinkedIn, and Twitter that increased organic traffic by 37%.
• Including financial figures in your resume is always a good idea. Mention instances of increased revenue and ROI, but also the other side of the coin—being able to stay under budget while still delivering results, be it boosting open rates or successfully launching a new product line.
• Marketing trends change quickly, so express that you’re keeping up with them, be it in your resume or in your cover letter . Talk about conferences you’ve attended, such as Inbound or Ad:Tech, and certifications you’ve obtained, like the CPM, PCM, and Certified Digital Marketing Professional.
• Tailor your skills and work experience for each job. Go the extra mile and discuss the company’s recent marketing efforts, such as by praising its rebranding and the way it matches current market trends.

It’s best to stick to a one-page resume . Being concise in your application shows that you can focus on the most important things in your presentations and reports, too.

Your knowledge of marketing and ability to lead people is more significant than the industry you’re coming from. Stray away from industry-specific skills and tools and instead focus on things like data analysis, budget management, and PR strategy.

Talk about the impact of your work, and if you can, back it up with financial figures! Saying that you led over 100+ campaigns over 7 years and generated over $15 million in revenue through them says a lot.

Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

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