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eLearning vs Online Learning: What’s the Difference?

In addition to in-person learning, today’s education has progressed to offer a variety of options, including eLearning and online learning. 

Similarly, varieties of terms connected to online and distance learning have also evolved in the wake of them becoming more established learning pathways. Online and distance learning platforms have evolved to include features such as Learning Management Systems (LMSs), Application Programming Interface (APIs), and Massive Open Online Course (OLX) among others. Such terms signify different features attributed to online and distance learning methods and tools. As such, deciding on a course becomes easier once you understand what each type of learning offers. So let’s take a look at eLearning vs online learning- 

What is eLearning?  

eLearning, also known as home-based learning, is when students learn through electronic media and online portals or platforms. As such, students and teachers can use eLearning in the classroom, and employees can use it in professional settings such as the workplace too. 

Likewise, eLearning can be CD-ROM-based or Internet-based. It contains materials students go through on their own, such as text, pre-recorded audio and video, animation, slides, documents, and quizzes. Indeed, it is an independent, self-paced, and hands-on way of learning. Hence, i f students have any questions or  doubts, they   can post their  queries on online forums or email their teachers to have their queries answered,  or ask the teachers themselves if the teachers are conducting a class with the help of eLearning materials.  

Similarly, the structure is rather rigid and standard. There are no varied materials that teachers can personalize for individual students as they are pre-recorded. All students, therefore, receive the same materials.

What is Online Learning? 

Online learning, on the other hand, refers to learning with the use of the internet. In online learning, the internet and the online learning platform are key elements. As such, virtual platforms enable live lectures, assignments, and tests during online learning. 

Besides, unlike the pre-recorded materials of eLearning, online learning enables interaction between teachers and students. In fact, instructors can use eLearning materials in online learning as well. For example, teachers can use pre-recorded videos or audio to teach an online class.   

Similarly, while eLearning does not require teachers and students to be online at the same time, lessons during online learning are conducted in real-time. As such, students and teachers can communicate through the online platform via audio, video, or/and interactive whiteboard features. 

Moreover, in this method, the online learning platform is crucial. Now, you might be wondering, “Can teachers use Zoom or Google Meet to conduct online classes?” Well, yes, but such mediums are not effective for learning as they are not equipped with the necessary features.  

Online Learning Platforms though, are equipped with Learning Management Systems (LMS) and Student Information Systems (SIS) that help teachers and students conduct classes and learn respectively. Furthermore, developers equip online learning platforms, such as Fuse Classroom, with tools and features that facilitate efficient interactions between teachers and students to ensure hassle-free and productive results. Fuse Classroom is even integrated with Zoom, allowing teachers to conduct online live classes.   

eLearning vs Online Learning – Differences

While people use both eLearning and online learning interchangeably, there are many differences that separate the two.  

To conclude, the success of online studies depends on the teaching environment. On the whole, lesson planners and administrators should design online learning programs to make better use of the real potential of digital technology. It should also enhance the learning experiences through innovative approaches. Likewise, students should also decide between one type or the other depending on their learning style, overall interests, and commitments. 

You can also read our previous blog that details how teachers can increase student engagement during online learning: How to Increase Engagement in Online Learning .  

Fuse Classroom is an AI-enabled online learning platform created with students in mind. It is a highly effective learning tool that combines the latest in AI and mobile-and-web-application technology. The article details its many features.

Being a business-performance software, ERP helps streamline all financial and data management operations and activities, making it a perfect digital solution. The article details how ERP simplifies the eLearning process, and the benefits it offers.

Artificial intelligence is the driving force behind the ongoing education transformation and Fuse Classroom is at the forefront in creating a personalized digital school experience leveraging state-of-the-art AI technologies.

30 Best Online Learning Platforms for 2024

Table of Contents

Some of the best online learning platforms include LearnWorlds, Coursera, Skillshare, Udemy, Docebo, Edx, Moodle, Teachable, and Thinkific.

Those are leading a fast-growing elearning industry . An unbreakable piece of evidence is the increasing number of people becoming interested in online learning for both learning and teaching purposes–either to learn a new skill or to teach online .

Luckily there are many online learning and course platforms that offer the opportunity to learn or create, and sell online courses .

For online instructors, trainers, and aspiring edupreneurs this is great news. But the struggle of choosing the best online learning platform out of the many options out there is real.

To help make this process easier, we came up with a list of the top online learning platforms analyzed by type and category that you can use to offer high-quality learning experiences.

And, to make it easier for you to choose the right platform for your needs, we broke them down into distinct categories.

Table of contents

Our choice of the top course platform: learnworlds, best online learning platforms, best online course platforms, best traditional learning management systems (lmss), best wordpress lms plugins, best authoring tools, your professional looking academy in a few clicks.

Before we go on, it’s important to distinguish the difference between the two terms ‘online learning platforms’ and ‘online course platforms,’ which often gets blurred.

What is an Online Learning Platform?

An online learning platform is an information system that provides a safe learning environment where students can take online courses.

Such online learning platforms are often called ‘online course marketplaces’ because they give learners the opportunity to search for and pay for online courses directly.

While some of these course marketplaces are used to feature online courses, the majority are more educational-based and strictly offer university-level education.

What is an Online Course Platform in Relation to a Learning Management System?

An online course platform is a type of learning management system (LMS) that online instructors can use to create, host, deliver and sell online courses.

An LMS is the higher category usually used by enterprises for employee training , customer education , and onboarding or by academic institutions to support teaching. However, the whole category can sometimes include course platforms or even WordPress plugins being used by SMEs to create and sell online courses.

Unlike online learning platforms, online course platforms are cloud-hosted software that allows instructors to create online classes or individual lessons by uploading educational material that they have created using text, images, video, PDF files, and audio.

In essence, individuals or SMEs can use a course platform to create their own course marketplace instead of offering their courses in a popular courses marketplace like Udemy, Edx, MagnetBrains , or Skillshare. This way, they can keep all the revenue and user data that they otherwise would have no control over.

Online Learning Platforms VS Online Course Platforms

An online learning platform emphasizes and presents the learner’s perspective whereas an online course platform takes the perspective of the online instructor/ teacher.

The two titles are often used interchangeably, and the real differences come from the person using the definition and the context of the conversation. From a student’s perspective, a learning platform is a place to find educational content , search and buy courses or whole educational programs. Whereas, from an educator’s perspective, it is the place to deliver knowledge .

Online learning platforms are often used to identify marketplaces for courses or education, like Coursera, Udemy, and LinkedIn Learning–formerly known as Lynda, while course platforms usually refer to the software used to create a learning environment, such as LearnWorlds, Thinkific, Kajabi, or Teachable .

Using an online learning platform takes off a lot of the hard work of building an audience, marketing, and sales, but you may not have control over pricing, user data, and branding.

With an online course platform, you have greater flexibility and freedom in managing your learning resources and course materials. Also, you get to have a say in the design and look of the entire website that hosts your online courses and in regards to the course itself – how it is being presented and promoted.

Which platform you are going to choose essentially comes down to your business’s needs.

If you choose to go with a standalone course platform, you will need to look into more specific requirements that are found in a learning management system. This is because there are many types of LMSs, and each one specializes in a certain category or serves a specific purpose better than others.

For entrepreneurs, course creators, training organizations, and SMEs, a course platform offers an all-in-one solution that fits your requirements .

LearnWorlds comes with a powerful set of eCommerce features , course authoring , user analytics , and website-building capabilities right out of the box. And it’s the platform our team has been developing and nurturing for the past 9 years, with thousands of customers in 80+ countries around the world trusting it to deliver online learning!

Whether you are looking for an internal training solution or simply to create , market , and sell your online courses or train your employees and customers , we offer the best possible solution you need at an affordable price.

Start your 30-day free trial with LearnWorlds today!

📝 Disclaimer : Positions below are arbitrary and do not indicate any preference. Numbering is used to show the number of platforms and further differentiate one from the other. We do think that every platform comes with its own advantages and disadvantages depending on the use case they are intended for.

As we go over each learning platform, we look into its advantages and disadvantages to help you decide whether it fits your needs or not.

As we mentioned before, learning platforms are more suitable for learners looking for a subject to study . They have a massive library of courses and learning paths.

Some of them accept individual instructors to teach with varied conditions to approve the content. If you don’t want to launch a course under your own website, this is the second-best way to do it. Each has its own requirements for instructors to upload their course materials and how they monetize the content.

We have, however included pros, cons, and information for both students and instructors looking into these platforms.

Platform #1: LinkedIn Learning (formerly known as Lynda)

LinkedIn Learning which was formerly Lynda.com is an educational platform that offers professional courses in business, digital marketing, web development, and more creative fields like design amongst other subjects, in the video lesson format.

The platform comes as a premium service for LinkedIn users and offers over 16,000 courses in 11 languages and focuses on helping individuals invest in their professional development. LinkedIn Learning also partners with top companies to provide its learners with the most in-demand professional certificates.

• Highly recognizable and valued for skills training
• Comes with a one-month free trial
• Provides personalized course recommendations for users
• Offers certification upon course completion
• Allows you to assess your progress using quizzes
• Has offline learning access to learn on the go
• Grants you access to other premium career features
• The quality of the courses it offers is ambiguous and you need to conduct some research into them before enrolling
• Joining as an instructor may be challenging

Who is it for?

• Learners: It is mostly suited for professionals and businesses looking to train their employees.
• Instructors: Apart from individual learners, business teams, universities, and government organizations can use the platform for educational and training purposes.

As a course creator, you can also apply to become a LinkedIn Learning instructor here .

LinkedIn Learning comes with two subscription plans for learners:

• Monthly: 1-month free trial, then $39,99/month
• Annually: 1-month free trial, then $19,99 /month

*Pricing information retrieved from LinkedIn Learning on October 26, 2023.

Platform #2: Udemy

Udemy is one of the most popular online course marketplaces on the web, featuring more than 213,000 online video courses. This educational platform has over 60 million students, 65 thousand instructors, and subject matter experts creating online courses.

Udemy makes course creation possible for everyone with the possibility of acquiring new skills. In doing so, it offers a range of online learning materials including PDF documents, PowerPoint, text, and video content, among many others.

Instructors can join Udemy and start teaching online, but it takes a huge piece of the pie from the revenue and has control over pricing and discounting the course.

• No setup cost (for instructors)
• Geared towards self-paced learning and video courses
• No need for highly technical knowledge
• A Udemy app available for iOS and Android

Cons (for instructors):

• Limited interaction with students
• High competition between instructors
• No personal branding option
• Minimal control over prices
• No data ownership or control over branding – it keeps emails and user data and does not share this information with instructors
• Visibility depends on your own marketing, the platform only promotes courses that are already popular
• Students: Udemy has a course for almost every discipline, but potential students always need to read the reviews before buying one. Quality is not consistent.
• Instructors: It’s great for teachers, instructors, educators, and freelancers who are just starting out.

Pricing / Revenue (for instructors):

To start charging students a fee for courses on Udemy, you will need to become a premium instructor. In such a case, the following conditions apply:

• No starting fee but very high commissions on sales of up to 75%.
• 37% when students come through their paid user acquisition channel.
• 97% on course sales when you sell through your own links. Udemy keeps a 3% administration fee.

*Pricing adjusted on a global price tier matrix developed by Udemy.

*Pricing information retrieved from Udemy Support on October 26, 2023.

Platform #3: Coursera

Coursera is an online education platform with over 100 million users that is dedicated to offering high-quality online training courses worldwide. While partnering with top universities and businesses, it provides students the opportunity to receive certifications from renowned institutions upon joining their paid courses.

Coursera offers individual courses, specializations, certifications, and degree programs (for bachelor’s and master’s degrees) that support on-demand video lectures, homework exercises, peer-reviewed assignments, and community discussion forums.

With Coursera Plus, students can get unlimited access to 90 percent of the learning programs in the Coursera catalog via a yearly or monthly subscription option.

• Offers a variety of learning options and activities
• Awards students with different types of accreditation (through degrees and certificates)
• Provides high-quality educational tools and instructor interactions
• Courses are free if you are not looking for a certification
• Limited to educators in partner institutions
• Less flexible course creation options compared to other platforms
• Does not offer instructor feedback, only peer reviewed assignments as a feedback mechanism
• Students: Anyone who wants to learn from prestigious institutions, whether they are looking for a one-off course, certification, or an online degree.
• Instructors: It is aimed at professors who are based at a HE partner institution or business .

Coursera offers free courses, subscriptions, and one-off payments depending on the course or program.

Platform #4: Skillshare

Skillshare is another popular course marketplace that has more than 13 million users and up to 35,000 lessons in various creative fields. Course lessons last from 20 to 60 minutes and are made from a series of small videos, class projects, and a student community that encourages interaction through discussion forums.

Classes on Skillshare are taught by industry leaders, everyday creatives, and professionals and are divided into 4 categories:

Creative arts : from graphic design to fine art, cooking, and music production. Technology : including data science, web design, and e-commerce. Business : finance, accounting, and project management. Lifestyle : teaching, languages, gaming, and wellness.

• Offers easily digestible and bite-sized learning
• Comes with a supportive discussion forum where students exchange feedback
• Provides the ability to take many courses for the same price
• Class content limited to only four categories
• Course material can be low quality
• Skillshare reviews from users are low across multiple review platforms
• No certificate of completion or any other formal recognition
• Students: It is suitable for students interested in the creative arts, technology, business, and lifestyle classes.
• Instructors: It’s great for instructors who are in the creative fields and want to make a side income. Instructors can make money through Skillshare’s royalty system and referral program .

Students: After a 7-day free trial, the pricing is $32 per month or $168 per year for access to all the courses (different regions may have different pricing).

Instructors: Free to join, but it comes with specific class quality guidelines and teaching policies you need to follow.

Skillshare pays instructors based on minutes watched from their course by students, teacher engagement, and premium referrals.

*Pricing information retrieved from Business Insider on October 26, 2023.

Platform #5: edX & Open edX

EdX.org (course marketplace) and Open-edX are two sides of the same coin. EdX is the learning platform where students find online courses from various universities, and Open-edX is an open-source content management system.

Both were created by a team of scientists from Harvard University and MIT with the goal of providing online university-level education across the globe.

EdX.org offers over 4,000 online courses from 250 prestigious businesses and universities offering higher education in many disciplines. These mainly specialize in the sciences–engineering, computer science, data science, math, humanities, business, and management.

• Free and open-source. (for instructors)
• Provides in-depth knowledge and added value (for students)
• Comes with a mobile app on iOS and Android
• Interactive online classes – allowing students to chip in
• Discussion forums seem to be outdated and difficult to navigate
• Requires technical knowledge or hiring a developer/web designer to implement (for instructors)
• Comes with the additional costs of a self-hosted server and its maintenance (for instructors)

Students (EdX): it has a very diverse library of courses suitable for most ages looking to learn a subject or new skills.

Instructors (Open-edX): It’s great for businesses who can afford a team or outsource the development and maintenance of the platform on their own servers.

Pricing for Instructors:

Free to join, but there may be additional costs of procuring a server and system support and getting expert help from Open-edX’s service providers or freelancers whose pricing varies according to your project’s requirements and budget.

For more information on Open-edX course creation expenses, check out this guide .

Platform #6: Udacity

Udacity is a learning platform that teaches learners the skills and knowledge they need, preparing them for a successful career in the technology industry.

Its training programs are known as ‘nanodegrees’ and are being offered as part of the platform’s collaboration with major tech companies like Google and Microsoft. Udacity’s mission is to transform talent at scale.

Udacity boasts a community of more than 17 million learners and 700 instructors.

• Has a simple and intuitive user interface
• Offers top-notch course content quality
• Provides additional career services (for students)
• Comes with more than 200 free courses
• Awards certificates (not accredited)
• Supports live tutoring (for instructors)
• Not much variety of course topics
• Course material is mainly in the English language
• No mobile app available
• It is a pricey option compared to other platforms

Students : It is ideal for individuals interested in updating their existing knowledge in the technology field, enterprises , and governmental organizations.

Instructors : It mainly targets industry leaders and professionals from Fortune 500 and Global 2000 companies, who have shown leadership and expertise in the tech fields.

For students : Udacity offers both free and paid courses, and prices may vary depending on the course/program itself (depending on its subject and duration). Udacity’s subscription costs $249 for a monthly plan or $2,390 with an annual payment.

For Instructors : Instructors are contracted and get paid differently depending on the contract terms. With Udacity, there are different types of instructor work, including:

• Instructor – developing a full course
• Advisor – offering advice on an Udacity school or nanodegrees
• Course proposals – proposing a new course
• Other course support – building projects, lessons, assessments, etc.

An instructor gets selected to teach on Udacity after showing a demonstrated record of professional experience and expertise in a digital subject area related to Udacity schools and after passing the instructor evaluation process.

*Pricing information retrieved from Udacity on October 26, 2023.

Online course platforms are the backbone of the eLearning economy, used by entrepreneurs and businesses of all sizes to create their own educational academies, marketplaces, and training grounds.

If you are looking to start an online academy of your own, have full control over branding, pricing, and user data, then an online course platform is what you are looking for.

Platform #1: LearnWorlds

LearnWorlds is our very own cloud-based LMS platform that comes as an all-in-one eLearning management solution offering the ability to build your online academy while creating, marketing, and selling unique, interactive, and learning experiences .

Our platform brings everything you need in one place, making the process of creating online courses easy, quick, and affordable.

LearnWorlds is designed by experts in eLearning as a modern LMS platform and includes build-in authoring tools and ecommerce capabilities. LearnWorlds also comes with a state-of-the-art mobile app , community, marketing, and educational features.

• Very easy to set up and create course content
• Does not require any technical skills to use
• Comes with built-in course authoring capabilities
• Offers a state-of-the-art no-code Website Builder
• Offers a fully customizable, coding-free Mobile App Builder for iOS and Android
• Has built-in reporting, e-commerce, marketing, and affiliate features
• Comes with a built-in online community and discussion boards
• Supports SCORM and HTML5 files , including Graded SCORMs
• AI Assistant to build courses with artificial intelligence
• Offers responsive 24/7 customer support
• No pre-built sales funnels
• Limited gamification options (badges only)
• Does not support TinCan

LearnWorlds comes with the most powerful website builder for elearning sites, with website, page, and zone templates. The platform is a 100% white-label platform with fully customizable branding. It enables you to manage who sees which zones/pages and control the navigation experience of the users.

Watch the video below for a quick preview and try it out yourself from here .

It’s ideal for entrepreneurs, individual instructors, educators, small/medium businesses, professional trainers, and companies that want to train their employees or educate their customers .

It offers a 30-day free trial and then 4 subscription pricing plans:

• Starter plan: $29/month (plus $5 per course sale)
• Pro trainer plan: $99/month
• Learning center: $299/month
• High Volume and custom corporate pricing are available

*Pricing Information retrieved from LearnWorlds on October 26, 2023.

💁 Find out more about LearnWorlds’ alternatives .

Platform #2: Thinkific

Thinkific is a standalone course platform that helps you build and sell online courses. Thinkific provides everything you need to create your online education business, including an easy-to-use interface to build online courses and rich multimedia to add right into your course content.

• Includes a landing page builder
• Offers built-in sales and marketing tools
• Has various integrations with popular software
• It helps you build your online learning community
• Is a cloud-hosted platform you can connect your domain with
• Has a white-label option
• Has 24/7 support
• Offers limited control over website design
• Can be difficult to build complex courses
• Does not support SCORM, TinCan, or AICC
• Doesn’t include social features
• Focuses more on sales features rather than learning

It’s ideal for solopreneurs, small/medium businesses – SMEs, and coaches who want to generate more income.

Free to join with limited functionality. It offers a 30-day free trial on the Pro plan.

Subscription plans include:

• Free Plan – $0
• Basic – $49/month
• Start – $99/month
• Grow – $199/month
• Thinkific Plus – Customized pricing

*Pricing information retrieved from Thinkific October 26, 2023.

💁 Compare Thinkific to LearnWorlds.

💁 Compare Thinkific Pricing to Teachable & LearnWorlds.

Platform #3: Teachable

Teachable is an online teaching platform that serves the everyday instructor, helping them transform their knowledge into a business. Teachable provides an easy and simple solution for uploading your learning content, customizing your online school, and communicating effectively with your students.

• Simple and easy-to-use course authoring with quiz capabilities
• Has a landing page editor and blogging capabilities
• Comes with built-in eCommerce features
• Includes built-in affiliate, marketing, and sales tools
• Comes with a built-in email marketing tool
• Offers an app that is common to all schools (only Apple – App Store)
• Offers email support and a knowledge base
• Limited learning/teaching and assessment capabilities
• Does not support SCORM or TinCan
• Offers limited customization options on landing pages and branding
• No social or community building features
• Not very responsive customer support
• Limited white-labeling options (e.g. sign-ins and emails cannot be white-labeled)

It’s a great option for new course creators, solopreneurs, coaches, and creative professionals.

Teachable has the following pricing options:

• Free plan: $0/month (limited functionality and $1 + 10% per transaction)
• Basic plan: $59/month (plus 5% transaction fee)
• Pro plan: $159/month
• Pro+ plan: $249/month
• Business plan: Customized pricing

*Pricing information retrieved from Teachable on October 26, 2023.

💁 Compare Teachable with LearnWorlds

💁 Are you looking for a SCORM-compliant LMS ?

Platform #4: Kajabi

Kajabi is an all-in-one online platform that offers the tools to sell digital products , including online courses, coaching programs, and podcasts . Kajabi specializes in building high-converting sales pages, landing pages, and webinar pages for your online business and launching your advertising campaigns.

• Comes with built-in email and marketing tools
• Offers various integrations with popular software
• Provides sales pipelines/funnels building capabilities
• Features an online community
• Offers a collection of beautiful themes
• Allows the creation of landing pages
• Can be difficult to set up
• Has the most expensive pricing options
• Offers limited control and customization over website design
• Doesn’t offer as many course creation or learning features
• Focuses more on small digital product sales

It is for non-techy online course creators, digital entrepreneurs, small businesses, freelancers, creators, and individual instructors selling simple format courses and downloadables.

Offers a 14-day trial with a credit card. Then it goes to a monthly payment of the subscription plan, which includes:

• Basic Plan: $149/month
• Growth Plan: $199/month
• Pro Plan: $399/month

*Pricing Information retrieved from Kajabi on October 26, 2023.

💁 Compare Kajabi with LearnWorlds

Platform #5: Podia

Podia is an online learning platform that makes creating and selling online courses, memberships, and other digital products an easy task. Podia offers a rich resources library and free tools for entrepreneurs who want to build their online store, school, community, or website.

• Very easy and simple to use
• Has sales page customization options
• Comes with a website builder
• Offers email and affiliate marketing options within the platform
• Allows you to have your own membership subscription
• Doesn’t offer a community area on the platform
• Lacks learning tools like grading, assessment/assignments, and certificates
• Very limited in its capabilities – suiting smaller video-based learning, coaching, and downloadables only
• No white-label option

It’s great for content creators and artists who want to monetize their content and knowledge with simple learning activities and gated videos.

Subscription pricing plans include:

• Mover: $39/month
• Shaker: $89/month

Pricing information retrieved from Podia on October 26, 2023.

💁 Compare Podia with LearnWorlds

💁 Find out more Podia Alternatives

Platform #6: WizIQ

WizIQ is a cloud-based education platform for real-time or self-paced training that allows educators to use their own custom-branded domains. It delivers live and on-demand webinars, and it’s a very popular tool amongst online course creators who prefer live training, coaching , or a classroom-like environment.

• Offers elearning reporting and analytics
• Provides the opportunity to teach in a virtual classroom
• Has a mobile app (mLearning) that is available on Apple and Android
• Comes with course authoring with test and assessment capabilities
• Has eCommerce features and multiple integrations
• Offers a white label option
• Has no gamification options
• Its customer support representatives are difficult to reach after setup (based on online reviews)

It’s ideal for enterprise employees, individual teachers, trainers, colleges, universities, tutoring, and Test-Prep companies.

It offers a free 14-day trial and its pricing starts from $18 /month (when billed annually). Then the price varies depending on rooms and attendees, and the number of registered users for their:

• Live Classroom (Professional & Enterprise, or Pay-Per-Use plans), and
• LMS (Elite and Infinite Plans)

For more information, contact WizIQ directly.

*Pricing information retrieved from WizIQ on October 26, 2023.

Platform #7: Academy of Mine

Academy Of Mine is an all-in-one platform that empowers you to create and sell your courses in professional training, continuing education, certifications, and B2B training. With this platform, you can customize existing features or build new features via API. On top of that, you can craft interactive content with PPT, PDF, video, and many more.

• Supports SCORM content
• Offers reporting on learners’ progress
• Provides branding and white-label options
• Integrates with popular tools and uses API
• Comes with a flexible website builder
• Very responsive support team
• Needs a lot of work to customize the site
• Only offers a few video guides to help you learn how to work with the platform
• Very high price to get started or scale a project/business

It’s ideal for academics, large enterprises , public administrations, and small/medium businesses interested in offering training and certifications.

Academy Of Mine comes with a free trial but has no free version. These are the pricing plans it offers:

• Professional: $999/month
• Enterprise: custom pricing

*Pricing information retrieved from Academy Of Mine on October 26, 2023.

💁 P.S.: We also have a dedicated article on the top online course platforms .

A Learning Management System is a software application that is used to plan, manage, and deliver eLearning content. It is used widely in the eLearning industry and acts as a distribution vehicle for course content or training resources for different learning and development programs.

These are the best learning management systems in the market:

Platform #1: Docebo

Docebo comes with a top cloud-based LMS solution that ticks off the majority of every organization’s training needs and requirements. The platform is learner-centric and comes with L&D capabilities using learning-specific Artificial Intelligence (AI) algorithms that help to personalize the learning experience. Docebo is trusted by notable companies, including Bloomberg and Sharp.

• Compatible with SCORM 1.2 and 2004 editions, AICC, and Tin Can API
• Has engaging gamification and social learning capabilities
• Provides analytics on the effectiveness of learning programs
• Offers instructor-led training (ILT) features
• Supports more than 40 languages
• Allows third-party integrations with 400+ tools
• Allows offering certificates and selling online courses (eCommerce)
• Doesn’t offer customizable or advanced reporting capabilities
• Has limited functionality on certain objects of the LMS that require richer API
• Doesn’t come with enough features on its standard package that would better suit small and medium-sized businesses

It’s aimed for use by human resource professionals, HR departments, or enterprises.

Pricing is based on the number of active users. Docebo’s subscription plans include:

• Growth: suitable for organizations that have up to 300 users.
• Enterprise: suitable for organizations that have over 300 users and are looking for a more advanced elearning solution.

The business doesn’t provide detailed pricing information. To find out about prices, you need to contact Docebo directly.

*Pricing information retrieved from Docebo & FinancesOnline on October 26, 2023.

💁‍♀️ Best Docebo Alternatives

Platform #2: LearnUpon

LearnUpon is another great cloud-based option intended for educational purposes, corporate training, customer education, and partner training. This platform is well-known for its functionalities, user-friendly interface, and multilingual support it offers. Its ability to segment different teams and create unique learning paths is one of the advantages it offers, helping you support learning across every audience.

• Features great gamification options
• Comes with eCommerce functionality
• Compatible with SCORM and xAPI/Tin Can API
• Offers third-party integrations with key business tools
• Offers the ability to support multiple audiences in one system using multiple portals
• Supports blended learning methods – ILT, webinars, PowerPoint presentations, etc.
• Has high-pricing plans
• There is no option for HTML5 courses

It’s ideal for educational institutions and businesses of all types and sizes.

It offers a free trial and demo. Pricing is not publicly available and is based on the number of active users available on each plan. There are 3 subscription plans:

• Essential: for 150 to 300 users
• Premium: for 300 to 1000 users
• Enterprise: for 1000+ users

To get detailed information on pricing, contact LearnUpon directly.

*Pricing information retrieved from LearnUpon on October 26, 2023.

Platform #3: Litmos

Litmos (formerly known as SAP Litmos) is a popular platform that offers a variety of eLearning solutions for businesses, including corporate, customer, partner, services, support training, and compliance training. Amongst its bigger strengths is the ability to create customized learning paths for the needs and the style of every company and its employees.

• Has an intuitive course builder and built-in authoring
• Compatible with SCORM, AICC, xAPI/Tin Can API
• Offers built-in reporting, dashboards, and social communication functionality
• Comes with eCommerce and third-party integrations
• Allows the creation of customized learning paths
• Provides ILT, video assessments, and virtual classroom capabilities
• Has a content library with 2,000+ ready-made training video-based courses
• Has limited customization options
• Its interface isn’t as appealing as others
• It might be an expensive option depending on your business requirements
• Its assessment and feedback delivery process are slower than usual
• Lacks a dedicated payment gateway connection

It’s great for businesses of all types and sizes, focusing mostly on corporate training.

It offers a 14-day free trial. Pricing is not publicly available on the site, but it is based on the number of active users after contacting their sales team. Various online sources mention a price range between $2-$5 per user depending on the plan and number of users.

Access to the LMS, specific courses, and add-on features comes with a quote-based plan, after making a pricing request to Litmos directly.

*Pricing information retrieved from Litmos on October 26, 2023.

Platform #4: iSpring Learn

As another great LMS option, iSpring Learn can be integrated with the corporate training program of any business. Due to the large variety of pricing plans and standalone tools it offers, an organization can choose what fits with their learning needs and budget the most.

iSpring is the cheapest option for smaller businesses but is not as feature-rich as the other LMS in this category.

• Has unlimited file storage
• Features an intuitive learner interface
• Comes with a course template library
• Presents rich gamification features
• Provides analytical and real-time reporting
• Compatible with SCORM, AICC, and xAPI/Tin Can API
• Offers an integrated authoring tool with blended learning capabilities
• Allows mobile and offline access for a more convenient learning experience
• Uses an automated course management tool that makes administrative tasks easier
• Doesn’t offer multilingual support
• No direct learner-to-learner messaging inside discussion forums
• Has limited design customization, branding, and API options
• Has limited eCommerce capabilities and integration options

It’s suitable for organizations of all types and sizes.

It offers a 30-day free trial and a live demo. Pricing is based on the number of active users and starts at $2,99 per user/month for organizations with 50 users or fewer.

• It comes with three subscription plans – Basic, Advanced, and Pro for each set number of users (50, 100, 300, 500 and 1000 users). For more details on pricing information, check the platform’s pricing here .

*Pricing information retrieved from iSpring Learn on October 26, 2023.

Platform #5: Blackboard

Blackboard is an LMS solution that offers an adaptable learning environment suitable for both academic and business development purposes. As a learning platform, it provides a range of social and blended learning features that can make any type of training engaging throughout its course.

• Comes with a mobile app for learners and instructors (iOS and Android)
• Compatible with SCORM, AICC, IMS LTI, and xAPI/Tin Can API
• Features reporting, tracking program outcomes & accreditation standards
• Offers the ability to categorize users by different metrics (e.g. skills and department)
• Integrates with social media channels and video conferencing tools
• Limited reporting capabilities
• Limited gamification options
• Doesn’t have any security-enhancing features

It fits well with the requirements of educational institutes, public administrations, educators, trainers, instructional designers, as well as SMEs and enterprises.

It offers a 30-day trial on selected products. To learn about pricing options and get your custom plan, you need to contact Blackboard directly and arrange for a demo with an expert.

*Pricing information retrieved from Anthology on October 26, 2023.

Platform #6: Moodle

Unlike the majority of LMSs, Moodle is a free, open-source learning management platform. Moodle was designed by a group of developers and offers a range of drag-and-drop tools and useful resources that can help the everyday user. The platform is translated into over 95 languages and powers learning environments worldwide.

• Has a desktop and mobile app (iOS and Android)
• Offers a variety of customization options and integrations to plugins and add-ons
• Gives you access to a community of developers, users, and certified partners that share best practices on the use of the platform
• Doesn’t offer an email or 24/7 support
• Primitive and not as user-friendly interface
• Comes with limited gamification options
• Can be expensive if you are hosting the solution but don’t have an in-house IT team
• Its setup can be tricky and time-consuming without the help of a certified Moodle partner
• Its consultation services may come with an additional fee

It’s suitable for educators, freelancers, businesses, and public administrations.

Moodle comes in two variations. The first one is the original open-source Moodle which is free to use and runs most self-hosted eLearning websites. The other one is MoodleCloud, which offers a cloud-based solution, and its pricing is based on the number of users and file storage.

For off-the-shelf hosting:

• Starter : €120/year (50 users, 250MB)
• Mini : €200/year (100 users, 500MB)
• Small : €370/year (200 users, 1GB)
• Medium : €860/year (500 users, 2.5GB)
• Large : €1,630/year (1,000 users, 5GB)

For premium hosting: Customized pricing

*Pricing information retrieved from MoodleCloud on October 26, 2023.

Platform #6: Talent LMS

TalentLMS is another popular and cloud-based LMS option and already serves 70,000+ teams worldwide. It offers online course creators and businesses the opportunity to build training programs and share them with remote teams.

The platform comes with a range of options from building to organizing and delivering course content, as well as customizing website design and scaling your business.

• Offers a clean and user-friendly interface
• Easy to create courses in different categories
• Comes with a mobile app (for iOS and Android)
• Supports SCORM, CMI5 & xAPI content
• Comes with TalentLibrary – a collection of ready-made courses
• Provides an assessment building engine (with different testing options)
• Offers gamification and e-commerce options
• Has reporting, integrations, mass actions, and account branching capabilities
• Not as responsive customer support service
• Has limited course setup and content variety options
• Offers limited functionality inside discussion forums

It is for businesses and organizations of all sizes – from SMEs to enterprises that want to train their customers, employees, and partners.

Subscription plans include standard plans and active plans.

Standard plans (on the yearly plan) include:

• Starter : $89/month
• Basic : $189/month
• Plus : $369/month
• Premium : $569/month

Active plans (on the yearly plan) include:

• Starter Active : $179/month
• Basic Active : $339/month
• Plus Active : $489/month
• Premium Active : $649/month

Pricing changes on each plan when TalentLibrary is added to the package. See additional prices on TalentLMS .

*Pricing information retrieved from TalentLMS on October 26, 2023.

If you are using a WordPress-powered website, and you want to start creating and selling courses, a WordPress LMS plugin is what you need.

With an add-on tool like a plugin, you get to increase the functionality of your site and allow yourself more control over the administration and management aspects of your online course business.

WordPress LMS plugins are usually the cheapest option for hosting a cloud LMS , but offer much less functionality and come with high maintenance costs. They usually require some experience with WordPress or a developer to customize to your exact specifications.

They are ideal if you want to combine them with other plugins to offer a unique experience and add features to your membership site, however, there is a dangerous downside to using them. Combining many WordPress plugins without a dev team to support them may come with many bugs and incompatibilities.

The following LMS plugins are recommended if you have the team and time to implement and effectively maintain them:

Plugin #1: LearnDash

LearnDash is the most popular premium WordPress LMS plugin in the market. With it, you can design, promote, and sell online courses. Currently, it is being used by Fortune 500 companies and prestigious universities. Out of the best features it offers, its speed and its drag-and-drop course builder make the process of course creation both easy and enjoyable.

LearnDash Themes : There are many themes you can choose when using Learndash. WP Mayor has collected the 12 best themes that will elevate the quality of your online courses and your school’s. Astra, Social Learner, eLumine, and Unidash are some of the most notable ones.

• Offers membership, subscription, and one-time pricing options
• Features test and management tools, e.g., grade books and student metrics.
• Works with any WordPress theme and multi-sites
• Supports many types of media, including video, audio, images, Adobe Captivate files, and Google Docs
• Compatible with PayPal and Stripe payment gateways
• Provides the ability to market courses through monetization tools (shopping cart, memberships, subscriptions, course bundles, and course licenses)
• Provides automated email notifications and detailed reporting
• Integrates with popular tools (like Zapier, Slack, & ConvertKit)
• Offers drip-feed content, flexible prerequisites, badges, and certificates
• Allows you to install extra extensions and premium add-ons (such as the frontend course creation add-on) for advanced functionality
• No free trial, but you can cancel within 15 days (if you don’t like the product)
• Doesn’t have any video conferencing tools
• Has to be integrated with a third-party plugin like WooCommerce or Easy Digital Downloads to offer comprehensive payment options

It can be used by individuals, authors, companies, universities, training organizations, and entrepreneurs worldwide to help them create and sell their courses.

There are two ways to use LearnDash – either getting the plugin or launching a fully-hosted course website.

LearnDash plugin’s pricing is based on the number of site licenses:

• 1 site license: $199/year
• 10 site licenses: $399/year
• Unlimited: $799/year

LearnDash Cloud (full-site) comes in a monthly and yearly subscriptions in 3 plans:

• Starter: $29/month
• Yearly: $299/year

Information retrieved from LearnDash on October 26, 2023.

💁 Compare LearnWorlds vs LearnDash

💁 Compare LearnWorlds vs WooCommerce

Plugin #2: LifterLMS

LifterLMS is the leading free open-source WordPress LMS solution. It comes with content management tools that can help you offer individual courses, training-based membership websites, and MOOCs (Massive Open Online Courses). LifterLMS allows you to build an LMS that can be enriched with add-ons and meet the unique needs of individuals, small groups, and niche markets.

LifterLMS Themes : There is a large variety of themes you can choose from with LifterLMS. Find them on the platform’s website and pick the one that works the best with your subject, industry, or business (e.g. consultancy, entrepreneurial, and more).

• Comes with a 30-day demo for $1
• Has an automated mailing system and video lesson support
• Offers course completion certificates and achievement badges
• Supports flexible payment options (bundles, coupons, upsells, and more)
• Comes with built-in membership features, quizzes, and gradebooks
• Has a drag-and-drop builder that makes it easy to set up and create courses
• Integrates with key marketing tools, including MailChimp, WooCommerce, and WPForms
• It can get expensive if you need multiple add-ons (e.g. payment gateways)
• Not SCORM-compliant

It is suited for businesses, teachers, and WordPress users – developers, designers, and IT professionals who build LMS websites and training portals. It is also fit for do-it-yourself innovators who are interested in creating online courses, coaching or training-based membership websites, and hosted LMS platform switchers.

LifterLMS has three subscription packages.

• Earth Bundle : $199/year
• Universe Bundle : $360/year
• Infinity Bundle : $1200/year

*Information retrieved from LifterLMS on October 26, 2023.

Plugin #3: LearnPress

LearnPress is another popular choice amongst WordPress LMS plugins. It offers a free version which means that all the essential features are free, and you can get add-ons at a cost depending on how advanced you want your school website to be. It is rather easy to use, and it has a friendly interface.

LearnPress Themes : You will most likely need to pay around $50 (one-time) to get a theme. Choose your theme from the LearnPress theme collection wisely because the add-ons you get can only be used for the specific theme you choose.

• Has a free plan and mobile app (iOS & Android)
• Offers theme demos that allow you to preview your website design
• Frequently updated to address bugs and improve security
• It is a great option for beginners
• Allows integration with BuddyPress and BBPress forums
• Its free add-ons include Wishlist, course reviews, and prerequisite courses
• Has an in-built automatic email system that allows you to send quiz results to participants
• Supports a collection of payment gateways such as PayPal, 2Checkout, Authorize.net, and Stripe
• Has management tools for tracking students, grades, and course content
• Might be expensive to get all the features and add-ons at once
• Its best available plan only offers up to 3 site licenses
• Needs premium add-ons to offer the drip-feed and certificates capability
• Doesn’t come with a setup wizard like most WordPress plugins
• Lacks a variety of communication tools

It is best suited to individuals who already have or want to build an eLearning website or online school, entrepreneurs, web development agencies, and educational institutions.

• LearnPress Free : $0
• LearnPress Theme Bundle : starting $49 – $69 (one-time payment – 1 site license)
• LearnPress Pro Bundle : $249.99 with access to all add-ons (one-time payment – 3 site licenses)

*Information retrieved from ThimPress on October 26, 2023.

Plugin #4: MemberPress

With MemberPress as the ‘all-in-one’ membership plugin, you can create powerful WordPress membership sites . MemberPress offers a solution that allows you to protect your course by offering gated content that you can share with specific members or a closed community.

While it is not really a learning management system, many entrepreneurs use MemberPress alone or in a combination with other plugins to offer online courses.

LearnPress Themes : If you are struggling to choose a theme for your membership site, MemberPress has prepared a dedicated list of membership themes that they recommend for use.

• Restricts and manages access to your learning materials and courses
• Hosts unlimited members and memberships
• Has automatic upgrade and downgrade prorations
• Provides full subscription and transaction management
• Offers content access drip, access expiration, and premium community forums
• Includes comprehensive reporting, custom registration, account fields, and built-in integrations
• Doesn’t have a free trial or free version
• Doesn’t offer certificates
• Doesn’t have a drag-and-drop builder
• Might be more complicated or need a longer time for setup
• Doesn’t offer live online learning or webinars; only documentation
• Works best for online courses when combined with a WordPress LMS plugin like LearnDash

It is ideal for creators, podcasters, hobbyists, entrepreneurs of any industry (fitness, beauty, arts, etc.), tutors, teachers, writers, coaches, nutritionists, consultants, designers, religious organizations, communities, and online stores.

MemberPress has three subscription packages:

• Basic : $179.50 per year
• Plus : $299.50 per year
• Pro : $399.50 per year

*Information retrieved from MemberPress on October 26, 2023.

Plugin #5: WPLMS

WPLMS is one of the best social learning management systems for WordPress on the market. This tool makes it easy to create and sell online courses, work with other instructors within a community and earn commissions. Some of the notable features it offers are activity tracking, course directories, course management, and a front-end course creator.

WPLMS Themes : Its biggest asset is the collection of education-specific WordPress themes it comes with that makes it easy to adjust to your school site requirements. You can get an idea of what it offers through WPLMS’s theme demos .

• Has a mobile app (for iOS and Android)
• Is one of the most affordable and feature-rich WordPress LMSs
• Extends and integrates with third-party services and popular WordPress plugins including WooCommerce for monetization and BBPress for discussion forums
• Supports video conferencing through integration and gamification of courses
• Offers microlearning, gamification, certificates, and badges
• Supports activity tracking, student management, question banks, and custom reports
• Provides the ability to offer course bundles, membership and corporate plans
• It doesn’t come with a free version or a free trial
• Its course creation interface is lacking in some areas
• It doesn’t come with a full drag-and-drop interface
• Lacks some customization options compared to other LMSs

It is suitable for training centers, businesses interested in offering corporate training, course tutors, colleges, schools or academies, universities, and MOOC platforms.

WPLMS has two types of licenses:

• Regular license: $75 (one-time payment)
• Extended license: $3,000 (one-time payment)

*Information retrieved from Themeforest on October 26, 2023.

On top of online learning platforms, standalone course platforms, and WordPress Plugins, there is also the option to use individual software to create different types of learning content. These are called authoring tools .

You can use an authoring tool to design and redesign the content and arrange it into an interactive format that makes sense and serves a learning purpose. The usual format these tools come in is SCORM, HTML5, xAPI, or TIN CAN files, and the results of an authoring tool can be exported and uploaded for hosting in an LMS that can support these formats.

Below are some of the best options to choose from:

Tool #1: Articulate Storyline 360

Articulate Storyline 360 is a popular course authoring tool amongst many demanding course creators and instructional designers. Many individuals and businesses are choosing it as their favorite tool because it has award-winning course creator assets, features, and useful resources and does what it promises to do.

• Has a comprehensive set of features and course-authoring apps
• Allows you to create courses manually from existing templates
• Offers live and on-demand online training (live webinar by experts)
• Has a variety of quizzes and course templates
• Allows you to add various interactions with the content
• Comes with a large library of templates, course assets, photos, videos, icons, and illustrations
• Features a review app to help you gather feedback from stakeholders easily
• Has a downloadable program only
• Has one price tier and feature set only
• It is an expensive solution compared to others
• It relies heavily on the PowerPoint experience
• Difficult to use and might need a technical expert to help you out

It is more suitable for newer designers because of its ease of use. Also, it is an ideal choice for freelancers, academics, and businesses of any size or industry.

Articulate 360 has different pricing for companies, freelancers, and academic professionals:

• For companies : $1,399/yearly (per user)
• For freelancers : personal plan – $1,099/yearly (one user) and teams plan – $1,399/yearly (per user)
• For academic : personal plan – $549/yearly (one user) and teams plan – $699/yearly (per user)

*Information retrieved from Articulate on October 26, 2023.

Tool #2: Elucidat

Elucidat comes with a beautiful user-friendly interface, modern and easy navigation, which makes it one of the easiest-to-use course creation tools on this list. While it doesn’t offer the flexibility to create your own course template, its 25,000 different ones are enough to compensate for that. As an authoring tool, Elucidat is designed for enterprises and L&D teams.

• Offers enhanced collaboration options (for L&D teams)
• Provides data protection (GDPR, data encryption)
• Comes with user permissions and access controls
• Features localization workflows
• Supports HTML5, video SCROM (1.2, 2004), xAPI (TinCan) on all browsers
• Comes with a rich course template library
• Has a range of support resources
• It lacks integrations
• You need to contact sales to get a pricing quote

It is ideal for large enterprises, academics, and non-profit organizations .

Elucidat offers a 14-day free trial and has four pricing options: Basic, Team, Enterprise, and Scale. For all plans, you need to contact Elucidat and request a price for each, depending on your requirements and the number of users.

*Information retrieved from Elucidat on October 26, 2023.

Tool #3: Adobe Captivate

Adobe Captivate is a popular choice for an authoring tool, and it’s one of the top premium ones in the market. Depending on what you need it for, you can use it to create immersive learning scenarios and high-quality online courses. Adobe Captivate promises to help you create stunning courses in minutes, and as one of the top rated and most recognized brands, it regularly updates its tool.

• Has a clean and easy-to-navigate user interface
• Allows you to create interactive training courses or videos
• Includes a green screen feature where you can insert your background
• Offers the possibility to create storyboards and offer VR immersive learning Supports smart video recording helping you create studio-quality HD videos
• Frequently updated with new services and features
• Available on MAC and Windows
• Supports a variety of mobile forms
• Has a PowerPoint integration
• Offers overlay and ready-to-go slides
• Can be difficult to use or overwhelming for new users
• Not an intuitive and user-friendly interface
• Expensive to purchase compared to other tools

It is aimed for use by freelancers, small/medium companies, large enterprises, and non-profit organizations.

Adobe Captivate offers a free trial and its price starts at $33.99/month.

*Information retrieved from Adobe on October 26, 2023.

Tool #4: Lectora

Lectora – powered by ELB Learning, checks off the majority of the feature points that come with any course authoring tool. Packed up with a responsive design, automated versioning, interactivity, branching, quizzing features, and course template options, this tool will prove itself handy for creating eLearning content.

• Comes with a built-in asset library (icons, eLearning templates, stock images, audio, video, PowerPoint templates)
• Supports SCORM, xAPI, HTML5, AICC, and cmi5
• Integrates well with every LMS platform
• Easy to use and easy to understand
• Comes with a wide range of editing features
• Offers knowledge tests, quizzes, built-in navigations, and interactions
• Has some new features that can be quirky with different browsers
• Offers limited options in interactions
• Comes with limited abilities in advanced animations

It is ideal for freelancers, small/medium companies, large enterprises, and non-profit organizations.

Lectora has three pricing plans:

• Silver Suite : $999/year (for individual use)
• Gold Suite : $1,399/yearly (for teams, per author pricing)
• Platinum : $1,999/year (for teams, per author pricing)

*Information retrieved from ELB Learning on October 26, 2023.

Tool #5: EasyGenerator

Just like its name suggests, EasyGenerator is an authoring tool that is super easy to use. It has rich interface options, and it is great for use by individuals who are just starting out and have no previous experience in creating online courses. This tool aims to simplify the course creation process to make it accessible to everyone.

• Offers the ability to do PowerPoint imports
• Provides course auto-translation with one click (from/to 75 languages)
• Has a drag-and-drop functionality
• Supports SCORM (1.2, 2004) and xAPI
• Allows you to access learner insights (performance & engagement)
• Comes with a stock-image library
• It is compatible with most LMS platforms out there
• Its drag-and-drop feature doesn’t always work on mobiles
• It can be difficult to use in the beginning

It is ideal for individuals who have no eLearning background. It is up for use by freelancers, small/medium companies, large enterprises, and non-profit organizations.

Easy Generator has three pricing plans:

• Pro : $108/month (1 author, 10 courses, 100 learners)
• Team : $541/month (5 authors, unlimited courses, unlimited learners)
• Enterprise : you need to contact EasyGenerator for custom pricing (unlimited authors, unlimited courses, and unlimited learners)

*Information retrieved from EasyGenerator on October 26, 2023.

Choosing an Online Learning Platform

As you can see, there are many options available when it comes to offering online learning, and each one carries its own strengths and weaknesses. While you may find it time-consuming to go through every small bit of detail that describes each platform and tool, conducting some research on those you are most interested in is highly recommended before finalizing your decision.

Don’t forget, most platforms allow you to have a test drive before you buy their products, so make sure you give it a try and see how it works with other edtech tools!

In the end, the best option for you is to choose the one that best accommodates your needs and works well with your budget.

Want to try out LearnWorlds? It is our very own all-in-one online course platform and what we believe to be the best for creating, selling, and delivering online courses. Get your 30-day free trial today!

Further reading you might find interesting:

• How to Teach Online
• The 7 Best Kajabi Alternatives Reviewed
• The 10 Best eLearning Authoring Tools: Review & Comparison
• Customer Education: The What, Why & How Behind It [Guide]
• 6 Top Thinkific Alternatives Reviewed
• The 5 Best Teachable Alternatives Reviewed
• The 9 Best Mighty Networks Alternatives Reviewed
• Best Online Coaching Platforms

Kyriaki Raouna

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.

What is ELearning? Complete Guide to Electronic Learning

• November 3, 2023

We live in an era dominated by technology. So why should learning lag behind?

The landscape of education is transforming. And while an LMS is at the forefront of this change. Training has become far more convenient with the concept of e-learning.

Even more so accessible from the palm of our hands under m-learning .

In this blog, we’ll explore in depth “what is elearning?”. While delving deep into its evolution, benefits, limitations, various types & delivery methods.

What is E-Learning?

E-learning, short for “electronic learning”. It refers to the use of digital tools & technologies to access educational content. Typically, outside of a traditional classroom.

It encompasses a wide range of modalities. From online college courses and training sessions to webinars & instructional videos.

It provides learners with the flexibility to learn at their own pace and from any location. Hence, making education more accessible and personalized.

We’ve to also remember that its not just a trending keyword. But a significant shift in how we impart and receive education.

Key Benefits of E-Learning (For Organizations & Learners)

A crucial starting point is understanding its impact and benefits. While this new way of instruction is often perceived as an alternative to traditional learning methods. It offers advantages that extend far beyond convenience.

For Organizations:

For learners:.

In short, for both organizations & learners, e-learning has a transformative potential. It isn’t just a part of education today; but fast becoming its backbone.

Explore Edmingle’s Scalability & Flexibility .

7 Possible Limitations of Electronic Learning

While it has gained immense popularity and has reshaped the landscape of education. It’s essential to balance our enthusiasm with a sobering look at its limitations.

Please note that all these challenges are just probable ones; and can be easily mitigated. Owing to a proper implementation strategy.

1.Lack of Personal Interaction:

While online forums and video conferencing attempt to bridge this gap. They often can’t replicate the depth and authenticity of human touch.

This can sometimes result in feelings of isolation among online learners.

2.Technological Challenges:

Not everyone has access to high-speed internet or advanced electronic devices. This digital divide can hinder one’s ability to participate fully in online opportunities.

Additionally, glitches, software incompatibility or platform downtimes can disrupt the entire learning process.

3.Self-Discipline & Motivation:

It typically demands a high degree of self-discipline for self-paced learning. Without the structured environment of a traditional classes, some students may struggle with procrastination or a lack of motivation.

Read our article on Key Techniques for Motivating Students to Learn More .

4.Evaluation & Authenticity Concerns:

Assessing a student’s performance remotely can pose challenges. There already are concerns about the authenticity & effectiveness of online examinations.

To make this more efficient, check our article on online assessments & proctoring .

5.Limited Practical Exposure:

For courses that require hands-on exposure or practical training, this approach might not be entirely sufficient. Virtual simulations can’t always replace real-world experience.

6.Over-reliance on Screen Time:

Prolonged exposure to screens can lead to health concerns. Including eye strain, postural problems and other physical ailments.

Strike the right balance between screen time and hands-on. With our Medium Article on the Perfect LMS Strategy for E-learning .

7.The Mindset of One-Size-Fits-All:

E-learning must be approached & implemented with an open mind. One that understands learners have different preferences, pace and styles. In a modern world like today’s, the one-size-fits-all doesn’t work anymore.

Learn more about this in our blog on future of training businesses .

In short, while it offers numerous advantages, it’s not without its challenges. And recognizing these is the first step towards addressing them.

Uses of E-Learning

E-learning’s versatility can be seen in its vast array of applications across different sectors. Some of which are:

• Formal Education : Educational institutions are harnessing it for blended learning programs/curriculums.
• Corporate Training : Organizations are using it to boost employee competencies.
• Skill Development : Various online learning platforms offer specialized courses for professional development /skill enhancement.
• Certifications & Continuous Education : Professionals upskill for advanced credentials and keeping up with industry trends.

Also read about Hybrid Learning .

7-Step Working of E-Learning Programs

Since now we know about its pros and cons, along with its use cases. We’ll dive deep to find out how a program works, step-by-step. Here’s a brief breakdown:

Through these steps, it offers a flexible, efficient and often cost-effective way of acquiring knowledge or skills. Accessible to anyone with an internet connection.

Also read about E-learning accessibility .

7 Best E-Learning Platforms of 2024

In the past decade, this revolutionary concept has shifted from just a niche pursuit to a mainstream phenomenon. Changing entirely the way we perceive education.

Without further a wait, here are the 7 best platforms of 2024.

Emerging as a holistic solution, Edmingle delivers a seamless SaaS LMS experience. It stands out with its wide range of useful features & integrations.

Some of its highlight offerings include:

• Streamlined multiple batch & branch management
• 100% white-labelled website, landing pages & mobile app (both Android & iOS)
• Reducing your operational cost by 20%
• 24/7 multi-channel customer support & service

Serving 2M+ learners across 130+ countries, it’s widely commended for its ease of use, navigation & course delivery.

2.Thinkific

Thinkific is particularly favored by creators and businesses aiming to craft and sell online courses under their brand. It comes with a user-friendly interface & comprehensive customization options.

Udemy offers an expansive library of over 150,000 courses across a broad spectrum of subjects. Its a flexible & user-friendly platform.

4.Teachable

With its user-friendly course creation tools and robust analytics, Teachable is highly effective. It is also flexible in terms of monetization strategies.

Also read our step-by-step guide on How to Create an Online Course .

Podia has carved a niche for itself by focusing on individual creators. What sets it apart is its no-commission model, just like Edmingle.

Kajabi positions itself as an all-in-one business platform for educators aiming to build a brand. It offers website building, email marketing and course creation all under one roof.

Also read our Medium Article on Using AI for Course Creation .

Coursera , in collaboration with top universities & organizations worldwide, offers courses on a plethora of subjects. From professional certificates to degrees, it ensures quality education is accessible to all.

Out of this list, while Udemy and Coursera are more like online course marketplaces. The others are full-fledged learning management systems. Your choice of platform, however, depends on your unique needs & objectives.

Selecting the Best E-Learning Platform

Choosing the best platform requires a clear understanding of your educational needs and goals. Here’s a brief guide on helping you select the best for you.

• Begin by identifying the size & nature of your audience. The type of content you’ll be delivering (videos, quizzes, simulations). And any specific features you need (like mobile accessibility or gamification).
• Then, consider the scalability, cost and user-friendliness of the platform.
• Reading user reviews, testing with a trial version & comparing integration capabilities with other tools can also guide your decision.
• Lastly, ensure that the platform provides robust analytics. Helpful for tracking & optimizing learner experience.

The list of references mentioned in the table below can help you effectively choose the right platform for your programs.

5-Step Guide to Successfully Launching an E-Learning Program

Launching a program can be a transformative step for educational institutions, small businesses or even individual trainers.

Here’s a simplified guide on how to launch one in 5 steps:

Step 1: Needs Assessment & Goal Setting

• Identify the Need : Determine the problems you’re trying to solve. Are you aiming for employee training, educate students or offer specialized courses?
• Set Clear Objectives : What outcomes do you expect from the program? Whether it’s improving skill sets, offering certifications, or enhancing employee performance. Have a clear vision.

Step 2: Content Development

• Source Content : Decide whether to create original content, repurpose existing ones or source from third parties.
• Choose the Right Format : Depending on your audience, decide on the type of educational materials you’ll provide. This could be videos, interactive simulations, PDFs, quizzes, etc.
• Ensure Quality : Ensure that the content is accurate, engaging & meets the set objectives.

Step 3: Technology & Platform Selection

• Platform : Whether an LMS suits you the best or an online course marketplace. This choice depends totally on the objectives you want to achieve via your program.
• Interactivity Tools : If you’re including quizzes, simulations or interactive modules. Ensure you have the right tools or plugins. For instance, Mettl integration is important for coding assessments on an LMS for coding .
• Mobile Learning Optimization : Ensure the platform is accessible & responsive on mobile devices or digital devices.

Step 4: Pilot Testing & Feedback Gathering

• Run a Beta Version : Before a full launch, offer the course to a small group. This helps identify any tech glitches or content gaps.
• Gather Feedback : Get insights from the pilot group. Specifically on user experience, content relevance & the overall journey.
• Refine the Course : Use the feedback to make necessary adjustments.

Step 5: Launch & Continuous Improvement

• Promote the Launch : Announce the launch via email campaigns, webinars, social media or internal communications.
• Monitor & Analyze : Use analytics tools integrated into your LMS. To monitor user engagement, quiz results and course completions.
• Iterate : Regularly update the content for better learning outcomes. Based on new information, technology upgrades or feedback from the learners.

Remember, the modern instruction/training environment is dynamic. Stay updated with new trends & e-learning tools to ensure your program remains relevant and effective.

Through our exploration of the deep waters of e-learning, it’s clear its a digital revolution. One that is reshaping the educational landscape in numerous ways.

From the flexibility & accessibility to the cost-efficiency and scalability. It has firmly established itself as a cornerstone of modern online education.

However, it’s not without its challenges. Yet, despite these hurdles, the potential of e-learning to enhance & democratize education is undeniable.

E-learning doesn’t just transform education but also underscores the importance of continuous improvement and adaptation.

FAQs on E-learning

1.what is elearning development.

eLearning development involves creating interactive electronic content. Through stages like ideation, curriculum planning and multimedia integration. It’s then deployed on an LMS for users.

2.What is the difference between e-learning and online learning?

Online learning is a subset of e-learning. It specifically denotes education that is delivered via the internet. This means that while all online learning is e-learning, not all e-learning is necessarily online.

3.What is the difference between e-learning and distance learning?

E-learning is a subset of distance learning, which is an older concept. It refers to any learning that happens without the learner being physically present in the classroom. This can include correspondence courses via mail, radio, television broadcasts and more recently, internet-based courses.

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Blended Learning 101: Ultimate Guide to the Blended Model

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Best Online Learning Platforms

Coursera is the best online learning platform, with a variety of topics of study

Whether you’re aiming to learn some new marketable skills or just want to explore a topic, online learning platforms are a great solution for you and your family members to learn on your own schedules. Busy parents can also complete courses quickly and save money choosing virtual classes over in-person ones. In fact, individuals learn 40% faster on digital platforms compared to in-person learning.  

Some online learning platforms provide certifications, while others are designed to simply grow your skills in your personal and professional life. Here are our recommendations for the best online learning platforms you can sign up for today.

Best Online Learning Platforms of 2024

• Best Overall: Coursera
• Best for Niche Topics: Udemy
• Best for Creative Fields: Skillshare
• Best for Celebrity Lessons: MasterClass
• Best for STEM: EdX
• Best for Career Building: Udacity
• Best for Data Learning: Pluralsight
• Our Top Picks

MasterClass

• Pluralsight
• See More (4)

Final Verdict

• Compare Providers
• How to Choose

Methodology

Best overall : coursera.

• Courses: 5,800+
• Price: Guided projects start at $10 per course, professional certificate courses start at $39 a month, and higher university-issued certificates begin at $2,000 per course
• Certificate: Yes 
• Accredited Institution: Coursera is not accredited, but partners with accredited institutions

Coursera has partnered with over 300 leading universities and companies to create courses to supplement your education and set you ahead in your career.

Accredited certificates recognized by employers

In-depth courses built by universities and organizations

Offers over 2,500 free courses

Classes available in multiple languages

User-friendly website

Some courses have strict timelines

Degree programs require additional applications

No certification with free courses

Coursera isn’t just a place to take classes that are like college courses—it actually offers real academic courses from real professors and universities at a fraction of the cost of getting an online degree.

The platform partners with over 300 universities and companies to provide real learning experiences that can connect to real-world benefits. In some cases, you can even earn certifications or degrees entirely through Coursera, which can then potentially lead to professional benefits like raises, promotions, and more. Even if you’re not looking for professional development, Coursera offers challenging and interesting classes on plenty of topics, so you can explore all kinds of interests.

The platform allows for multimedia courses, so professors can construct classes, upload videos, assign and grade quizzes and homework assignments, and other elements that would be present in a “real” online college class.

Each course is individually priced (the cheapest start around $30 to $40 and increase from there), although there are some instances where you can purchase a bundle of courses at once (and sometimes at a discount) as a “track” or certification/degree program. You can also get unlimited access to over 7,000 courses with Coursera Plus for $399 a year. It’s pretty much the closest you’ll get to the online college experience without enrolling in college.

Best for Niche Topics : Udemy

• Courses: 210,000+
• Price: $15 to $200 or more per course
• Certificate: For some courses
• Accredited Institution: No

Udemy has by far the most courses available compared to other online learning platforms: Over 210,000 classes. With over 70,000 instructors, you'll find an expert teaching a course in every niche.

210,000+ courses for professional skills and hobbies

Multimedia lectures that incorporate readings and quizzes

30-day refund guarantee

Courses available in 75 languages

No deadlines—work at your own pace

Not an accredited institution

Courses can be published by instructors without Udemy reviewing materials

Instructors not as engaging in Q&A section

If you want to learn something, you probably can on Udemy . The site is less of a unified platform and more of a portal or repository where students can access well over 213,000 courses on every topic imaginable.

Language, arts, music, and fitness courses can be found alongside lessons on programming and IT, business skills, teaching, productivity, and much more. There are even categories for personal development and lifestyle, which cover life skills and other topics that you wouldn't necessarily get in an academic setting.

There’s not one standard format for a Udemy course—the platform allows instructors to design multimedia lectures with audio, video, and text elements, plus readings, quizzes, and other activities. Udemy allows students to preview classes they’re interested in and does offer a 30-day refund if you’re dissatisfied.

Because each class is created and taught individually, they’re also priced separately: Lifetime access to a single course can range from inexpensive ($15) to pricey (roughly $200 or more).

Best for Creative Fields : Skillshare

• Courses: 35,000+
• Price: $14 per month ($159 per year)
• Certificate: Yes

Skillshare is a subscription-based online learning platform that offers classes in 13 different creative topics, including creative writing, graphic design, and photography. 

Wide range of course topics

Mostly skilled instructors, including celebrities

Covers nearly every creative field

Free seven-day trial for subscriptions

Limited free courses

Ad-free only on a premium subscription

While many online platforms basically provide college-style classes, Skillshare is less formal and aimed more at improving creative skills.

There are business and marketing classes on the platform, but the majority are courses in creative fields, taught by practicing experts in those fields: photography, film, animation, visual arts, writing, interior design, and more. The focus is on teaching practical skills that students can then use to create their own projects. Most courses involve a series of video lessons, combined with assignments for students to practice their skills.

Skillshare has a subscription model, rather than a per-course payment plan, so students who sign up can take as many or as few courses as they want while they’re subscribed. The current pricing is $159 per year (which works out to around $14 per month).

That being said, the platform does offer a set of free classes as well, from short, 20-minute videos to longer tutorials of an hour or more. They’re not as in-depth, but they’re a good way to try out potentially interesting topics.

Best for Celebrity Lessons : MasterClass

• Courses: 180+ 
• Price: $15 to $23 per month 
• Certificate: No

MasterClass courses tap into celebrities' expertise and experience, like Gordon Ramsay’s cooking talents and Anna Wintour’s leadership skills, to provide in-depth courses on a wide variety of topics.

World-class instructors

Memberships give unlimited access to all classes

High-quality video production

Courses have comprehensive curriculum

30-day satisfaction guarantee

Courses feature consistent level of quality

No free trial or free courses

No certifications

Fewer courses than competitors

Annual subscription only

Although MasterClass offers more than just creative courses, its marquee offerings put A-list actors, writers, artists, musicians, and more in the teacher’s seat.

And, these aren’t just one-off lecture-style classes: Most courses have around 20 lessons, so you get to really dive deep into your topic of choice. If you want to learn about these often-opaque professions, there’s no better way than to hear about it straight from the people who have been successful in them already.

These courses are video-based, with practical advice and demonstrations mixed in with straightforward lectures, workbooks, and class discussions. You can get TV writing advice from Shonda Rhimes, learn to cook from Gordon Ramsay, take a film class from Martin Scorsese, or explore creative leadership with Anna Wintour.

Since MasterClass is a subscription-based platform, you can take as many sessions as you want while your subscription is active. The price is about $15 per month for unlimited access, but you must commit to a year-long subscription.

Best for STEM : EdX

• Courses: 3,500+
• Price: Begins at $50 to receive a verified official certificate 
• Accredited Institution: Yes

With partners like Harvard, MIT, and UC Berkeley, this online learning platform has over 15,000 instructors who teach education-oriented courses across several different categories. Plus it offers programs and degrees to advance your career from home.

Can audit classes for free

Has bachelor’s and master’s degree programs

Provides financial assistance

14-day money-back guarantee

Known for its STEM-focused courses

Limited course availability in creative and humanities fields

Not all courses are eligible for financial assistance

EdX has a high-end pedigree—it was founded by Harvard and MIT—but an accessible system.

Real college courses, created and taught by real college instructors, are available in a huge array of fields and topics. They do lean slightly toward STEM fields, but there are plenty of languages, humanities, and arts topics, too. In partnership with several universities, EdX offers professional degree certificates, plus “micro” degree programs at the bachelor’s and master’s levels, largely as a tool for professional development .

Through a partnership with Arizona State University, EdX also offers a “Global Freshman Academy” where you can earn transferrable undergrad credits for select courses. Classes are similar to real online courses: Lectures, reading material, assignments, discussions, and quizzes are just some of the elements you may encounter.

The big selling point for EdX is that the majority of its courses are free—but there’s a catch. If you’re just taking the class for your own learning experience, the free version will probably work. But if you want to have formal verification for professional reasons, the “verified certificate” option costs about $49 per class.

Each course does have an official start date, cycling over and over again, but once the session begins, students can proceed at their own pace.

Best for Career Building : Udacity

• Courses: 200+
• Price: Starts at $399 a month

Udacity offers courses that the company calls “nanodegrees” which take, on average, four months to complete. Enrollment in these programs gives you full access to real advisors who work with you on building out your resume and work samples.

Features intensive programs with multiple lessons

Offers resume support and portfolio review

Provides personalized feedback on projects

Multiple scholarship programs available

Seven-day refund policy

Most expensive option

Project deadlines

Longer time commitment

Tech skills are among the most marketable classes you can take online, and Udacity has courses in all of the most in-demand fields.

The platform is a variation of the “coding bootcamp” style of learning, with programs focused on web development, programming, cloud computing, and data science. Whether you’re a total newbie trying to develop a new skillset or you’re looking to expand your knowledge of a certain topic, there’s probably a course at the right level for you.

Each program includes hands-on practice, real-world applications and examples, individual code reviews, and real instructors and career coaches who can address your individual needs.

Udacity’s platform is a little different than some of the others on the market. Rather than focusing on individual classes, its primary offering is a “nanodegree”—an intensive program which includes multiple lessons, projects, personalized reviews, class discussions, and one-on-one technical mentoring by experts. Most programs require one to five months of part-time study, depending on the subject.

All these features do come with a price tag, though: It's about $399 monthly, or = $1017 for students who buy three month access.

Best for Data Learning : Pluralsight

PluralSight

• Courses: 7,000+
• Price: $229 to $500 per year

Pluralsight is designed for working professionals looking to expand their data knowledge. The company offers mini degree programs for both individuals and teams.

Organized into three levels for easy course selection

Unlimited access to classes with subscriptions

Affordable price for intensive courses

Better for intermediate and advanced users

Designed with working professionals in mind, Pluralsight offers courses in subjects like software development, data science, information and cybersecurity, and more.

Students can take individual courses, but Pluralsight strongly encourages you to follow one of its “paths.” These programs are like mini-degrees: a series of connected courses in a specific area of expertise, such as individual programming languages, security certifications, creative skills in particular software, and so on. These preset paths take the guesswork out of learning—plus, you can do a quick pretest to set your skill level, which adds more customization.

The course library includes more than 7,000 individual classes across hundreds of paths, and if you’re not ready to tackle a full-length path, you can dip your toe in with individual courses that are only a couple hours long.

Regardless of how few or how many classes (or paths) you want to pursue, the price is the same: About $29 per month for a personal plan (or roughly $299 for a complete year at a slight discount). There’s a premium option, too, for around $500 per year. It includes all the regular features and courses, plus additional interactive courses and industry-standard practice exams for several professional certifications.

Regardless of what stage of life you are in, online learning platforms provide a convenient way for you to grow in your career or start something new entirely. 

Overall, Coursera is our top choice for an online learning platform because of its variety of courses and official accreditation. Its partnership with leading universities and corporations ensures that courses are academically comprehensive and meet industry standards for career growth. 

Compare the Best Online Learning Platforms

Guide to choosing the best online learning platforms, what is an online learning platform.

An online learning platform is a website and/or app that allows students to study some topics of interest wholly online and remotely. They’re typically geared at adult professionals who have already finished their traditional schooling, and while some will offer full certificate or even degree programs, most focus on teaching individual courses. They can be a great option for parents looking to fit in studies around parenting and work responsibilities.

What to Look for in an Online Learning Platform

Like any other type of class, every online learning platform will structure its courses a little differently. The key is finding a platform whose style works for you in terms of how independent of a student you tend to be and what you’re hoping to get out of a given class.

Most classes on these platforms are self-paced, either in part or in full, so there won’t be as much simultaneous work with other students as you’d have in a typical class, and you probably won’t have to tune in to live lectures or meetings—although a few platforms do offer one-on-one tutoring or coaching for some courses.

For classes teaching hands-on topics, such as creative courses or computer science, the top platforms will usually have a built-in way for students to practice their new skills and get instructor feedback.

You'll also want to consider your family budget for courses, whether or not the duration or the courses work with your schedule, and whether or not earning a certificate is important.

Frequently Asked Questions

How much do online learning platforms cost.

Online learning platforms come with a pretty big range of prices, but in general, the one thing they all have in common is that they’re usually cheaper than similar courses at traditional colleges and universities.

There are two main types of platforms: per-course platforms, where you pay by the class or course package, or subscription platforms, where you pay a flat rate (usually monthly or annually) to access an unlimited number of individual courses within the given time.

What Kind of Features Do Online Learning Platforms Have?

Online platforms are usually video-based in some way, with audio and video lectures forming the backbone of the classes. Other features you might find are discussion boards, supplemental readings, quizzes or exams, and hands-on projects.

What Certifications Will Get Me a Job?

Certifications won't ensure that you'll get a job, but they may be required in order to be considered for some positions, or to help your resume stand out when applying in a relevant field. Taking courses can also help you feel more confident in your skills during the interview process.

There are more online learning platforms than ever before, so it’s easy to get overwhelmed by the sheer number of options. We’ve selected the categories that we think will be the most useful to adult, professional learners, as opposed to children or teenagers (college students may find these selections useful, but they may already have access to similar resources through their schools).

This means that the platforms here are particularly aimed at adults looking to either explore a personal interest or gain measurable skills for professional advancement—that’s why we’ve focused on creative and tech platforms as the specialties featured here among the platforms with broader offerings.

Since learning online is typically a very personal experience, we’ve featured several platforms that allow for self-paced learning, interactivity, and/or learning tailored to a particular skill level. We’ve mixed in some informal options along with more traditional academic-style courses, but all of the platforms recommended here have top-notch instructors who are experts in their fields, regardless of the structure of the courses themselves.

Tom Werner / Getty Images

Brandon-Hall. Stunning statistics that prove the power of eLearning .

Watch Reimagine Education and learn what's new with responsible AI in education >

Watch Reimagine Education and learn what's new with responsible AI in education ›

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Microsoft 365 Education is a productivity cloud suite that enables the creation of equitable learning environments. We achieve this through solutions that help accelerate learning, prepare students from classroom to career, are inclusively designed, and support instructional and IT leaders with trusted, secure solutions.


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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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The Master of Arts Degree in Education gives you the opportunity to construct your studies around your personal and professional goals toward becoming a transformative, reflective, expert in the field of teaching and learning.

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The focus on teacher leadership is designed to develop educational leaders who a) advocate for higher standards of student learning and professional development; b) collaborate with colleagues, students, and the community to create new possibilities; c) affect positive change in school culture; and d) inspire fellow teachers to grow personally and professionally.

NOTE: Obtaining this degree from the UNM College of Education does not guarantee approval for licensure by the State Public Education Department, as additional requirements exist for students seeking New Mexico Administrative Licensure. The University of New Mexico cannot confirm whether this program leads to licensure or advanced certification in your home state. Prior to applying for admission, contact your state board of education to assure that, upon completion of the program, you are qualified to obtain a license or other form of certification. Please contact the College of Education for more details.

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e-Learning, e-Education, and Online Training

5th EAI International Conference, eLEOT 2019, Kunming, China, August 18–19, 2019, Proceedings

• Conference proceedings
• © 2019
• Guanglu Sun 0 ,
• Jianhou Gan 1 ,
• Shuai Liu 2 ,
• Fei Lang 3 ,
• Zeguang Lu 4

Harbin University of Science and Technology, Harbin, China

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Yunnan Normal University, Kunming, China

Hunan normal university, hunan, china, harbin university, harbin, china, institute of data science, national academy of guo ding, harbin, china.

Part of the book series: Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (LNICST, volume 299)

Included in the following conference series:

• eLEOT: International Conference on E-Learning, E-Education, and Online Training

Conference proceedings info: eLEOT 2019.

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Table of contents (46 papers)

Front matter, blended learning and social network, design and implementation of adaptive push app based on android for fragmented english reading resources.

• Jianmin Zhang, Min Xie, Bo Yuan, Min Wang

Research on Blended Teaching Mode Based on Internet Plus

• Xiaofeng Li, Qiushi Wang

Engineering Ability Construction in Flipped Classroom Teaching Approach

• Chengyan Li, Jun Gao, Song Li, Guanglu Sun

Research on Gamification Teaching of “Network Security Technology” Under Improved Flipping Classroom

• Zhi-yong Luo, Jing-yuan Wang, Guang-lu Sun, Yi-dong Chen

Discussion on the Application of WeChat Mini Program in the Lifelong Education of Basic Computer Knowledge in the Age of Mobile Learning

• Fang Wan, Bo Xu, Na Chang

Research and Design of College Courses Resources Sharing Platform Based on WeChat Mini Program

• Na Chang, Qilang Liang, Fang Wan

Design of PLC Technology Courses Based on Blended Learning in Colleges and Universities

Exploration on the application of blended learning model in practical training teaching—taking “data communication in wireless sensor networks” as an example.

• Heng Tang, Hongfang Cheng

Research and Thinking on Diversified Teaching Methods of Mechanical Theory

• Rui-can Hao, Zhi-xin Feng, Xue-lei Wang, Hui Yu

Massive Open Online Course

Design and evaluation of micro-class based on wechat public platform.

• Nan Zhang, Tianwei Xu, Juxiang Zhou, Min Xie

Research on the Construction of Teaching Evaluation System of Mathematics Courses at Applied Undergraduate Colleges in the Context of New Engineering

• Yanxia Lu, Dongli Liu, Zeguang Lu

Research on College Teaching Management Reform Under the Background of MOOC

• Lei Li, Jinlong Liu, Shu Lin, Siyang Yuan, Yanyuan Fu

MOOC-Based Mixed Teaching Research on Microcomputer Principle Courses in Colleges and Universities

Discussion on the reform of the course “data structure” of higher vocational education based on mooc background.

• Tingting Wang, Xiang Wu, Wanshun Chen

The Research of Combining MOOC and Classroom Teaching in Virtual Instruments Course

• Xian-fei Zhou

The Reform of Data Structure Course of MOOC + SPOC Diversified Practice Method

• Wan-shun Chen, Hong-fang Cheng, Fei Hu

An Empirical Study on the Integration of MOOCs Resources and College English Education

• Yuanbing Duan, Jingzheng Wang, Wei Zhong

Other volumes

• artificial intelligence
• computer aided instruction
• cultivation
• e-learning systems
• higher education
• mobile devices
• multimedia systems
• online learning
• software engineering
• structural design
• telecommunication networks
• wireless networks
• wireless telecommunication systems

About this book

This book constitutes the proceedings of the 5th International Conference on e-Learning, e-Education, and Online Training, eLEOT 2019, held in Kunming, China, in August 2019. The 46 revised full papers presented were carefully reviewed and selected from 99 submissions. They focus on most recent and innovative trends in this broad area, ranging from distance education to collaborative learning, from interactive learning environments to the modelling of STEM (Science, Technology, Mathematics, Engineering) curricula.

Editors and Affiliations

Guanglu Sun

Jianhou Gan

Bibliographic Information

Book Title : e-Learning, e-Education, and Online Training

Book Subtitle : 5th EAI International Conference, eLEOT 2019, Kunming, China, August 18–19, 2019, Proceedings

Editors : Guanglu Sun, Jianhou Gan, Shuai Liu, Fei Lang, Zeguang Lu

Series Title : Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

DOI : https://doi.org/10.1007/978-3-030-35095-6

Publisher : Springer Cham

eBook Packages : Computer Science , Computer Science (R0)

Copyright Information : ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2019

Softcover ISBN : 978-3-030-35094-9 Published: 02 January 2020

eBook ISBN : 978-3-030-35095-6 Published: 18 November 2019

Series ISSN : 1867-8211

Series E-ISSN : 1867-822X

Edition Number : 1

Number of Pages : XV, 440

Number of Illustrations : 43 b/w illustrations, 56 illustrations in colour

Topics : Computers and Education , Computing Milieux , Computer Applications , Information Systems and Communication Service

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