application letter for sales representative

15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

application letter for sales representative

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands. Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes: • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Representative Cover Letter Samples

Our customers have been hired by:

From promoting your company’s wares to international clients to sealing the deal at the end, you are a sales pro. But, at this job, you’re applying to, do they know it?

As with the way you portray your services and products, you’ve got to portray yourself in the right light here, as well. And the best way to do so? The perfect sales representative cover letter!

In this quick guide, we give you first the ideal sales rep cover letter example. After that, keep reading for our tips and advice on how you can prepare an awesome sales representative cover letter for yourself.

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Just remember—

Writing a great outside or inside sales rep cover letter is necessary. However, it’ll be useless if you don’t send a top sales rep resume alongside. Here’s how to fix that up: Sales Representative Resume Samples and Writing Guide

Need to make a cover letter for other areas in sales or marketing? Check these out:

Sales Cover Letter
Sales Associate Cover Letter
Technical Support Cover Letter
Retail Cover Letter
Marketing Cover Letter
Customer Success Manager Cover Letter
Public Relations Cover Letter
Product Manager Cover Letter
Consulting Cover Letter
Apple Cover Letter
HR Generalist Cover Letter
Human Resources Cover Letter

Want to explore your options further? See our full selection of cover letter examples for every career: Best Cover Letter Examples for All Professions.

This is our version of the perfect sample cover letter for sales representative jobs:

Sales Representative Cover Letter Example

James K. Buentello

Pharmaceutical Sales Representative

2585 Red Bud Lane

Meriden, CT 06450 July 10, 2019 Robert Y. Boyd

Head of Sales

Lionsarch Medical Equipment

3987 Meadow View Drive

West Hartford, CT 06105

Dear Robert, At the moment, I am a pharmaceutical sales representative for Jurius Pharma, and I have 3+ years of experience as a top salesman for the company. Having seen your recent advertisement for a medical instrument sales representative, I couldn’t help but apply for this opportunity at a company I’ve long admired.

While at Jurius Pharma, I’ve had many tasks and developed quite a few skills which would translate perfectly to a role at Lionsarch. My knowledge of the pharmaceutical industry gives me a head start in selling your lifesaving medical supplies, and I am familiar with much of your product catalog already. On top of that, I’ve had quite a few successes as a sales representative over the past few years, including:

Built and developed working relationships with over 100 top physicians and dental offices in 3+ years.
Exceeded sales targets by 15% or greater in each quarter since Q2 of 2016, where I exceeded my sales goals by only 5%.
Memorized a product catalog consisting of over 200 items, and when tested, scored 99% in recall.

As you may see from these few achievements I’ve listed, I take my sales work seriously and handle it with professionalism and dedication. I enjoy connecting small doctor’s offices with the right choices at the right time. If hired, I would bring that same level of commitment and work ethic each day to work with me at Lionsarch.

If you’d grant me the opportunity, I’d love to show you how my personal brand of friendly, knowledgeable sales representative would be a perfect fit at your company.

P.S.—Are you a fan of bubble tea? There’s this nice, quiet place right by your office, and I’d love to sit down with you and show you how I can bring the same 15% sales increase to Lionsarch.

So, you’ve just seen our take on a pharmaceutical sales representative cover letter sample aiming for a position as a medical sales rep. Let's start writing yours.

Sales Representative Cover Letter Template

How to write a sales representative cover letter for an application for employment:

1. Format a Cover Letter for Sales Rep Jobs Perfectly

Pick an elegant font for your cover letter, one that matches your sales representative resume. Stick to the popular 11–12pt font size in your body text.
Include a one-inch margin across all four sides of your sales rep cover letter.
Left-align everything on your cover letter for sales rep jobs, and never use the justified alignment.
Don’t double-space in between lines within your cover letter body.

To learn more about cover letter formats, read this: How to Choose the Right Cover Letter Format

2. Create a Great Heading Area on your Sales Representative Cover Letter

Add your name, professional title, and address at the top left corner.
Next, include the date you are writing and sending the sales rep cover letter.
Finally, add the sales supervisor’s or hiring manager’s name, their title, and the organization’s address.

To learn more about cover letter addresses, read this: How to Address a Cover Letter

3. Open Your Sales Rep Cover Letter With a Compelling Introduction

Use the agency’s website or search LinkedIn to locate the name of the person in charge of your employment process.
Begin by addressing that specific person by name, as it’s way more personal and inviting than a boring “dear sir or ma’am.”
Introduce yourself and state your intention in applying for the sales representative job.

Is the name of the HR representative or sales manager eluding you? Go with a greeting like “Dear Hiring Manager,” for its neutral qualities.

To learn more about cover letter openings, read this: How to Begin Writing a Cover Letter Right (Examples)

4. Show Them You’re a Perfect Candidate for Sales Representative Jobs

Find the sales representative job description which lists the offer for which you’re applying.
Explain to the reader, the sales manager or HR generalist, how you meet all those job requirements and then some.
Document a few key wins related to sales using numbers to prove them.

Not too long, not too short! Like any sales pitch, it needs to be delivered just right: What's the Perfect Length for a Cover Letter?

5. Explain to the Sales Manager Why You Want to Sell Their Particular Product or Service

Write a tailored sales rep cover letter, rather than a boilerplate generic cover letter .
Allow the hiring manager to feel that you want to work at this company only.
Display enthusiasm and excitement to be applying for this company and this exact position.

Are you a member of the National Association of Pharmaceutical Sales Representatives ( NAPSR )? Earned your place as a Certified Inside Sales Professional ( CISP )? Let them know on your cover letter to really impress them!

Is this a cover letter for medical sales representative with no experience or a first-time inside sales representative cover letter? We’ve got a great guide for you: How to Write a Cover Letter With No Experience

6. Make The Sales Director an Offer They Can’t Refuse on Your Sales Rep Cover Letter

Craft a short, compelling ending statement to bring it to an end.
Reiterate your desire to be interviewed for the sales representative position.
Remind them of your value and sales potential.

To learn more about cover letter endings, read this: How to Wrap Up a Cover Letter (Examples)

7. Sign Off on the Sales Representative Cover Letter Professionally

Use a common complimentary closing, such as the popular “sincerely.”
After adding a line break, type your full name below that.
Optionally, attach a postscript at the bottom of your sales rep cover letter, as it provides you with one more chance to catch their interest.

Following up on your employment application for sales rep jobs needs to be done strategically. Here’s how: How to Follow Up on a Job Application

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a professional resume template here for free .

A view from the Zety resume builder presenting the process of filling in the work experience section and an assortment of pre-written resume descriptions proposed for the specific job.

When you’re done, our easy resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Got questions about writing a cover letter sales representatives love? Need more sales representative cover letter examples? Let’s chat down there in the comment area, and thanks for reading!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

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https://www.aa-isp.org/inside-sales-academy/cisp

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

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5 Sales Representative Cover Letter Examples for 2024

Sales Representative Cover Letter
Sales Representative Cover Letters by Role
Write Your Sales Representative Cover Letter

When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.

Now, it’s time to help you achieve your career goals by optimizing your cover letter.

As a sales pro, you know that presentation is key, but you may struggle to achieve the right balance of job skills and work experience in your cover letter. We’re here to help with our sales representative cover letter examples that will provide you with a template for success.

Sales Representative Cover Letter Example

Copy this text for your sales representative cover letter example.

123 Fictional Avenue Tampa, FL 33611 (123) 456-7890

September 20, 2023

Harper Jones Nielsen 123 Fictional Lane Tampa, FL 33611

Dear Ms. Jones:

Captivated by Nielsen’s steadfast dedication to pioneering innovation, I’m eager to apply my sales expertise toward making significant progress, one business prospect at a time. Passionate about unraveling the sales landscape’s complexities and unveiling growth-centric solutions, I’m excited to support Nielsen’s mission to comprehend global consumers and bring my diverse skill set to your dynamic team.

At Baldwin Risk Partners, my proficiency in Microsoft Excel carved out a pathway for maintaining precise records and assessing data for business insight. Steered by a steadfast pursuit of efficiency, I streamlined data workflows and triggered a 27% increase in productivity and a 33% decrease in error rates.

While serving Accusoft, my tactical prowess in prospecting and lead nurturing amplified our customer spectrum, unveiling 62 promising leads via Zoho and HubSpot. This proactive approach sparked a robust 43% quarter-over-quarter sales increment.

My experience at Chadwell Supply allowed me to demonstrate my expertise in sales forecasting. Leveraging predictive analytics tools like Power BI helped optimize inventory management and operational planning, reducing overstock instances by 37% and helping avoid stock-outs.

Nielsen’s vision for collaboration and innovation mirrors my ethos, and I’m thrilled at the opportunity to harness my skills towards your objective of providing businesses with pivotal market insights. Confident of making a vital impact with my acumen, I am eager to discuss how I can add value to Nielsen. Thank you for considering my application.

Amara Melese

Enclosures: Resume Application 2 letters of recommendation Sales Portfolio

Why this cover letter works

Detail your professional experiences, citing quantified successes such as sales growth, overstock reduction, and generated leads. And along with showcasing proficiency with industry tools like Power BI, conclude with genuine eagerness to work with the company.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Pharmaceutical Sales Rep Cover Letter Example

Copy this text for your sales rep cover letter.

123 Fictional Avenue New York, NY 10031 (123) 456-7890

February 19, 2024

Samuel Anderson Johnson & Johnson 123 Fictional Avenue New York, NY 10031

Dear Mr. Anderson:

Upon reading the job description for the role of pharmaceutical sales representative at Johnson & Johnson, I am certain that my sales background and strong understanding of the pharmaceutical industry will prove to be valuable to your firm. I have learned from the description that your esteemed firm requires a passionate and organized sales professional – which I believe perfectly describes my set of skills.

As a sales representative at Teva Pharmaceuticals, I have been able to outperform sign-up targets by 12% but also positioned myself within the top 7% of sales representatives across the region in both 2022 and 2023. I was even praised by stakeholders for my ability to nurture long-term customer loyalty which helped shrink negative reviews by 36% – highlighting my commitment to delivering quality customer service and achieving sales excellence.

In my previous position at Alnylam Pharmaceuticals, I was responsible for crafting presentations in a way that depicts elaborate medical information into compelling narratives. As a result, this unique approach has gained a remarkable 41% uptick in client engagement for our cardiovascular product line.

Furthermore, my tenure at Ipsen Biopharmaceuticals showcased my keen eye for industry trends and competitor strategies that has been instrumental in navigating market shifts, allowing us to adjust our strategies proactively. By implementing a dynamic sales approach that adapts to market feedback and competitor movements, I successfully led a campaign that expanded our market share by 18% within a single fiscal year.

My interpersonal communication skills, attention to detail, and customer relationship management are critical assets I would bring to the Johnson & Johnson team. Thank you for considering my application.

A strong introductory paragraph should include why your skills are a good match for the company you’re applying to and the value you’re bringing if on board. You can write how your application fits the match they’ve mentioned in the job description.

Inside Sales Representative Cover Letter Example

Copy this text for your inside sales representative cover letter.

123 Fictional Avenue Redmond, WA 98052 (123) 456-7890

Teresa Davis NTT Ltd. 123 Fictional Lane Redmond, WA 98052

Dear Ms. Davis:

I am writing to express my keen interest in the inside sales representative position at NTT. From possessing a solid foundation in sales and technical support to having completed my bachelor’s degree from the University of Washington, my skill sets align perfectly with this role.

Firstly, my most recent experience at Aduro consisted of handling customer inquiries and streamlining the internal sales process which equipped me with the experience necessary for driving NTT’s sales objectives forward. I also successfully exceeded my monthly targets through telephone marketing, maintaining an average lead conversion rate of 11%.

At Redapt, my biggest achievement was successfully expanding the sales territories which contributed to $1.3M in annual revenue. This achievement was a result of my ability to build and nurture client relationships, a skill I understand is imperative for the success at NTT.

In addition, my proficiency in using advanced CRM software allowed me to organize the lead qualification process, enhance customer interactions, and proactively reach out to customers through consistent follow-up. This commitment to adopting innovative selling techniques, resulted in a 27% increase in qualified leads passed to our outside sales team.

My tenure at Tagboard involved working on lead generation through both inbound and outbound marketing strategies which helped convert 26% of leads into clients. My technical background in providing support and improving response times complements my technological acumen. Thank you for considering my application. I look forward to contributing to the growth of NTT.

Riley Burton

The most important thing that any employer is going to look for in a candidate is their ability to generate revenue. Use this to your advantage. Add any instance of you using tactics like expanding sales territory or online branding to boost a company’s annual revenue.

Sales Development Representative Cover Letter Example

Copy this text for your sales development representative cover letter.

123 Fictional Avenue New Orleans, LA 70032 (123) 456-7890

Avery Williams Pan-American Life Insurance Group 123 Fictional Lane New Orleans, LA 70032

Dear Mr. Williams:

As Pan-American Life Insurance Group seeks a resourceful and diligent individual for the sales development representative position, I am eager to work collaboratively with your team, exhibiting unwavering commitment to your vision. My affinity for sales prospecting, sales analytics, and cold calling, combined with my understanding of the insurance industry, make me an ideal candidate to drive revenue and customer satisfaction in this role.

My proficiency in LinkedIn Sales Navigator, acquired during my tenure at Gillis, Ellis & Baker, bolstered my aptitude for sales prospecting. By implementing targeted outreach campaigns and leveraging local industry insights, I secured an impressive 46 new appointments, resulting in a 29% increase in annual premium income.

At Smoothie King Center, I refined my cold-calling skills, succeeding in a high-pressure, targeting-driven environment. Relying primarily on a balanced mix of direct communication and CRM tools such as Zendesk and Zoho, I converted 67 leads within six months, accounting for a 38% increase in quarterly metrics.

My experience at Stiel Insurance expanded the scope of my expertise to encompass sales analytics. Utilizing sales performance data, I conducted meticulous analyses using Tableau and Microsoft Power BI to unearth invaluable insights that contributed to developing and optimizing our sales strategy. This resulted in a 26% enhancement in pipeline conversion rates.

The shared mission of Pan-American Life Insurance Group to deliver comprehensive insurance solutions, improving financial security for individuals and businesses alike, resonates deeply with my career trajectory. My proven track record in sales prospecting through LinkedIn, cold calling, and sales analytics positions me to positively impact your company’s goals. I am eager to discuss my capabilities in greater detail and learn more about the opportunity to join your esteemed team. Thank you.

Lucas Medina

From there, paint a clear picture of sales triumphs, from amplifying pipeline conversion rates to securing new appointments. Equally, demonstrate familiarity with industry platforms like Zendesk, Zoho, and Tableau.

Medical Sales Representative Cover Letter Example

Copy this text for your medical sales representative cover letter.

123 Fictional Avenue Honolulu, HI 96808 (123) 456-7890

Ethan Moore Johnson & Johnson 123 Fictional Lane Honolulu, HI 96808

Dear Mr. Moore:

With an unwavering commitment to healthcare advancements, a strong mastery of medical sales, and a proven track record of driving growth in the Honolulu Healthcare market, I am excited to bring a fusion of creative solutions, regulatory finesse, and more to Johnson & Johnson. This represents a meaningful opportunity where my expertise intersects with Johnson & Johnson’s high standards, fostering a conducive environment to provide superior outcomes in medical sales.

My tenure at Hawaii Pacific Health allowed me to demonstrate my strong understanding of healthcare industry regulations. I successfully navigated the complexities of compliance requirements and quality control standards to manage a portfolio of over 83 medical products. Our client satisfaction rates rose by 24% during my tenure, attesting to the efficacy of my approach.

At Pacific Biotech SAS, I honed my competitor analysis skills, providing my team with strategic insights that drove sales and product development. Using assessments like SWOT and PESTEL analysis, alongside market research software such as Qualtrics, I dissected competitors’ strengths and weaknesses. This informed approach led to the introduction of two high-demand medical devices into our lineup, which subsequently contributed to a 22% increase in annual revenue.

During my time at ACE Medical, my knowledge of pharmacology proved invaluable in marketing pharmaceutical products. This expertise was reflected in the successful launch of three new pharmaceutical products within one fiscal year, each achieving sales surpassing the industry average by at least 28%.

My passion for delivering quality healthcare solutions aligns well with Johnson & Johnson’s commitment to profoundly change the trajectory of health for humanity. I am excited about applying my skills in healthcare industry regulations, competitor analysis, and pharmacology to contribute to your esteemed company. Discussing further how I could add value to your team is an opportunity I warmly welcome. Thank you for your time and consideration.

Ingrid Nilsson

Restating your interest in the role and welcoming further conversation is a welcome way to conclude your medical sales representative cover letter.

Related cover letter examples

Sales representative resume
Sales associate
Sales manager

How to Write a Sales Representative Cover Letter That Stands Out

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

When strategizing your sales pitch, you know you need to find that “it factor” that makes your product or service stand out to the consumer. You’ll want to take a similar strategic approach with your cover letter.

In a selling situation, showing how your product solves customer pain points often puts you over the top. You can the same with your cover letter by reviewing the job description and outlining how your strategic selling strategies will fit perfectly with the company’s mission.

Optimize your sales representative cover letter’s greeting and intro

A great way to open is by addressing a specific hiring manager by name. You can often find a contact person in the job description or on the company’s website. This will work wonders, just like learning a customer’s name helps personalize your interaction.

Once you get into the opening paragraph, you can hook attention further by relating to the company’s mission and key skills they’re seeking in the sales rep position. For instance, you could explain how your consultative selling approach will help the company achieve its objective of boosting sales volume while providing an extraordinary customer experience.

Avoid being too generic, like the example below that doesn’t provide enough specific details about what the company is looking for in sales rep applicants.

Yikes, overly generic!

Hello Mr. Richardson,

I saw your job listing for a sales representative, and I thought my skills would be the perfect fit for your needs. This sounds like a great company, so I would be thrilled to join your impressive sales team.

Instead, try to write an opener like the one below that presents specific job skills like prospecting, sales analytics, and cold calling that Pan-American Life Insurance Group is seeking in the position.

An excellent opener relating to key skills!

Dear Mr. Williams,

Show your sales abilities in the body of your cover letter

You’ve written an exceptional opener, but there’s still more work that needs to be done to show companies you’re the sales pro they need. It’s just like providing customers with the right metrics to show that your product is the reliable solution they’re looking for.

Speaking of metrics, the sales field uses plenty that you should include within examples of past work experience you list in this section. For instance, you could talk about how you implemented a new lead nurturing strategy that boosted end-of-funnel conversions by 42%.

If you don’t have a ton of sales-related experience, you could also include any experiences utilizing transferable skills like customer service or any knowledge you’ve picked up through relevant education like a marketing degree.

A detailed body paragraph showing sales achievements!

Write a top-performing closer for your sales representative cover letter

Once you get into the closing paragraph, it’s time to round out the information you’ve covered by relating back to the company’s mission and the skills you emphasized. It’s the same as rephrasing details you covered in a sales presentation to ensure customers remember what stood out.

You should also thank the hiring manager for their time and end with a call to action, just like you would in every sales pitch. However, remember to keep the CTA light in cover letters, such as “I look forward to discussing this position with you further.”

The closer below misses the mark on many aspects since it doesn’t relate to any essential elements of the sales rep position.

Lacking information in this one!

I believe my experience and education make me a great fit to be your next sales representative. I look forward to discussing this position in more detail with you soon.

Jasmine Davis

Instead, write a closer like the one below that relates back to Johnson & Johnson’s mission while citing key skills like competitor analysis that they’re seeking in the position.

A well-rounded closer based on company needs!

If you can’t find a sales hiring manager’s name, simply leading with “Dear [name of company] hiring team” still works well. Just ensure the rest of your cover letter is highly specific to the company’s mission and skills they’re seeking, like lead gen or cold calling.

As with your sales representative resume , one page will be the optimal length. You want to keep it concise and relevant to the company’s primary needs, like consultative selling or product presentations, to ensure you catch the hiring manager’s attention.

You can keep a similar structure for each sales rep cover letter you write, but the details should be uniquely written to each company’s mission or needs. It’ll help you optimize for success when one company focuses on cold calling, whereas another emphasizes event marketing.

English (UK)
Cover Letter Examples

Sales Cover Letter Examples, Templates and Writing Tips

Ready to open new doors and close impressive deals at that sales job? We’ll teach you how to write the best cover letter for sales associates, representatives, or managers.

Old school salespeople know “ABC” as “Always Be Closing.” For newer sales managers and sales associates, relationships matter more, so “ABC” stands for “Always Be Connecting.”

But to land a job, your sales cover letter has got to do both: connecting with them on a personal level and then closing the deal that earns you an interview.

In this article, you’ll get:

Two sample customer service cover letters: for experienced and entry-level sales representatives.
Step by step tips on how to write a sales cover letter sure to get you job interviews.
A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

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Looking for a different cover letter? See

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Event Manager Cover Letter
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Consulting Cover Letter
Customer Service Cover Letter
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Short Cover Letter Samples

Not what you're looking for? See all cover letter examples .

Let’s check out two salesperson cover letter examples to start things off:

1. Sales Cover Letter Examples

Let’s have a look at Melvin. Melvin’s the oldest of the Rios siblings, 5-foot-9, and an expectant father.

But—the lead-in to capture the director of sales’ attention needs more. Melvin should highlight his sales certification, sales skills, and a wealth of sales experience. This is all perfect, because Melvin is moving up the ladder, applying for the open position of sales management trainee.

Take a look at how he markets himself in this sales manager cover letter sample:

Example #1: Mid-Level Sales Candidate

Melvin Rios

Certified Professional Sales Person (CPSP)

443-578-7464

[email protected]

linkedin.com/in/melvinrios

September 25, 2019

Cynthia Kirkland

Head of Sales

Furious Flavors Drink Company

469 Hewes Avenue

Baltimore, MD 21201

Dear Cynthia:

Currently, I am an inside sales representative of food products seeking a managerial role, so I was quite happy to see your opening for a sales manager trainee at Furious Flavors Drink Company. With my Bachelor of Science in Marketing, more than 3 years of experience as a sales rep, and competence in high-volume purchasing, I am confident that I make a strong sales management candidate.

In the job listing, it mentions you’re looking for experienced sales representatives with strong communication and leadership skills who are ready to train for a position in sales management. As a 3-year “veteran” of Florida Food Services, I was one of the more senior sales representatives on staff, having come on board at the very beginning of the company’s existence. Although I didn’t hold the title, I had my sales management duties and responsibilities in my last year there, such as interviewing new candidates, training and onboarding, and approving large invoices. During my employment at FFS, I had over $1.5 million in sales, introduced 27 new business clients, and helped to train 30+ new sales reps. I’m sure I could bring these same high standards to work at Furious Flavors Drink Company.

Aside from the fact that I believe I’d make a great sales manager, I also simply and genuinely love your brand. Ever since I learned about Furious Flavors, I’ve been a huge fan, from the products you put out to how healthy they are to consume. I would be honored to be a part of your sales team, and I’d be honestly proud to promote the Furious Flavors brand.

Could we schedule a phone call or in-person chat so I could discuss for you how I can help bring the same sales figures over to Furious Flavors?

Not bad, right? But, what if you’re writing a sales associate cover letter with no experience? It’s just as easy.

Meet Melissa, Melvin’s little sister. Being a few years younger than Melvin, Melissa has just now finished college. She’s looking to get her first adult job as a junior sales rep. Though she’s never worked in sales before, she uses her cover letter to show that she’s still a top contender.

Here’s her sample sales representative cover letter:

Example #2: Entry-Level Candidate (No Experience)

Melissa Rios

443-578-7446

[email protected]

linkedin.com/in/melissarios

Sales Director

As a fresh college graduate with great communication skills, excellent time management, and unwavering resilience, I am ecstatic to apply for the junior sales representative position at Furious Flavors. Combining those skills with my penchant for healthy competition and friendly rivalry, I believe I have what it takes to be a great choice for the role.

According to the job description, you’re searching for applicants who’ll be able to clearly communicate, generate lucrative sales leads, and nurture ongoing business relationships. As a college student majoring in business management, my studies focused on business and client relationships, leadership, and marketing methods. Also, during my studies, I was employed as a barista for a non-chain cafe, and I was instrumental in creating much of their sales campaigns (e.g., specials) and marketing promotions on social media. I know that I would bring this same drive and determination to work as a junior sales associate at Furious Flavors.

It would be wonderful if you granted me the time to discuss your upcoming sales campaigns, obstacles, and objectives so I could show you how I may help with them in the upcoming quarter.

You’ve just seen two salesperson cover letter samples sure to seal the deal. Now let’s fix yours up.

We’re about to teach you how to write your cover letter , and we’ll give you easy, fill-in-the-blanks examples to use for yourself.

Also, what about your sales resumes? You can’t sell yourself compellingly without a great resume for sales jobs. Have a look at this guide and example: Sales Associate Resume Sample (Examples & 25+ Writing Tips)

Haven't found what you're looking for? Check all our cover letter examples.

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)

Here’s how to write a cover letter for sales positions:

1. Follow Formal Formatting Rules on a Sales Cover Letter

There’s a high churn rate when it comes to sales directors and HR staff taking in cover letters—dozens come in each day, but they’ll only hold on to a select few for an interview. How can your sales position cover letter beat out the others?

To make sure yours doesn’t get dismissed at the very start, format your cover letter effectively.

Here’s how to format a sales cover letter template:

Left-align all the parts of a cover letter , from info at the top to your complimentary close.
Use single line spacing in your body text, and leave a 1-inch border around all the edges of your food or pharma sales cover letter.
Select the best font for a cover letter , ideally one that matches your sales associate resume and is easy to read.
Keep your sales rep cover letter down to a single page; any more should be trimmed down.

Expert Hint: One study from the Journal of Business & Industrial Marketing documented a strong correlation between presentation skills and sales performance. Your sales cover letter is a presentation in itself, so if you do it right, you’ll show you’re a solid contender for the position.

2. Create a Professional Cover Letter Header with Contact Information

A cover letter is like a sales funnel, where an interview is the “action” at the narrow, bottom end. And, like the sales funnel, you’ve got to start at the top.

Here, that’s your sales cover letter header. It’s quite easy. Since it’s a formal letter, the best sales cover letter will be formatted like a business document. Put your details on top, the date of writing next, followed by the recipient’s name, title, and company details.

Here’s a simple template to follow:

Saleswoman / Salesman Cover Letter Example Template

[Your Name]

[Your Professional Title] (Optional)

[Your Phone Number]

[Email Address]

[LinkedIn Profile]

[Long Date]

[Sales Manager’s Full Name]

[Sales Manager’s Professional Title]

[Company Name]

[Company Street Address]

[City, State, Zip Code]

To provide the employer with the most effective job application, make your cover letter header match the header on your sales representative resume.

3. Introduce Yourself and Describe the Sales Job to Which You’re Applying

Cold calling is tough, and it’s one of the most dreaded duties of any inside sales position. However—

Where in cold calling you can create and nurture a working relationship over time, a cover letter intro has to intrigue the employer enough to read further. You want them to check out your resume and call you in for an interview.

So, to be effective, start by using the HR manager’s name . You can locate their name on the company’s website, LinkedIn, or by calling up the receptionist.

Next, use the first paragraph of your sales introduction letter to introduce yourself and identify the specific sales position you’re aiming for. Go on to describe your sales skills, marketing experience, and professional background.

Here’s an example:

Sales Cover Letter Sample: Intro Statement

Dear [Sales Manager’s Name] :

I was elated when I stumbled upon the opening for a [Specific Sales Job Position] position at [Company Name] . Having [###] years of sales experience and a strong background in [Sales Skills, e.g., Lead Qualification, Prospecting, Relationship Building, Customer Needs Analysis, etc.] , I know that I would make a top candidate for your sales and marketing efforts.

Expert Hint: Don’t be afraid to move away from formality on a sales cover letter. A study by the Journal of Organizational Behavior found that displays of creativity helped to enhance sales effectiveness, meaning being creative here may show employers you’ll be a kick-ass hire.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

4. Talk Up Relevant Sales Skills & Marketing Abilities

If you’ve handled sales in the past, you know the value of a powerful positioning statement to address the client’s needs, concerns, and pain points.

Use this second paragraph the same way. First, go to the sales job description and find the requirements section. Use those to determine the company’s pain points. Then, describe how your skills and experience make you the best candidate capable to drive them into future success.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee VP & GM of Sales & Marketing, Lucas Group

Here's how:

Example Cover Letter for Sales Associate: Middle Paragraph

In the job advertisement I found on [Job Board or Website] , you mentioned that you are searching for a [Sales Job Position] having experience in [List a Particular Job Requirement or Two] . In my current job at [Name of Company] ,I was instrumental in [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible] . I am confident that the knowledge and experience I’ve gained will be able to translate into similar results at [Company Name] .

Talk up your conversion rate metrics, net promoter scores (NPS), closed-won to closed-lost ratio, and lifetime value of the clients you managed. The more specific you are, the easier it is for the sales manager or hiring manager to see you in the role.

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

Expert Hint: Moving up from a sales associate to a sales manager may be harder than a simple promotion. A study by the American Psychological Association found that employers value a whole different set of skills. If you're aiming to reach the next rung of the ladder, don't list exactly the same skills and abilities on a sales supervisor resume as you would on one for sales reps.

5. Explain Why You’d Like to Sell on Their Behalf

Whether you’re writing a cover letter for retail sales or medical sales cover letter, now it’s time to shower them with praise. In the third paragraph, explain why you’re particularly interested in this company, rather than just a sales job anywhere.

Of course, they want to know about your sales representative skills and experience. But—they also want to make sure you’re the right fit for their sales team and company (e.g., company culture).

Here’s what I mean by that:

Sample Cover Letter Sales Jobs Motivation Statement

I have admired [Company Name] very much, due to the fact that [Something That Impresses You, e.g., Contributions, Company Values, Products or Services, etc.] . These values easily reflect my own personal beliefs and alignment. I would be very honored to be chosen to work at [Company Name] .

6. Finish Using a Powerful CTA as a Value Proposition

You’re now at the bottom of the cover letter sales funnel. One more thing to tweak before you send it off— Ending the cover letter .

Here, ask for a meeting or a call. Emphasize your value proposal.

Here’s a sample sales cover letter closing for reference:

Sample Cover Letter for Sales Jobs: Call to Action & Formal Closing

Could I book some time with you for a brief call or meeting to chat about how I may be able to help [Company Name] achieve its upcoming sales goals, targets, and objectives?

[Digital Version of Signature]

[Full Name]

[Phone Number]

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

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Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

Haven't written your resume yet? See:

Account Manager Cover Letter
Sales Associate Cover Letter
Sales Representative Resume
Account Manager Resume
Sales Manager Resume
All resume examples

Here’s what to remember when writing a cover letter for sales jobs:

Format sales rep cover letters before you start the writing process.
Address sales associate or sales manager cover letters directly to the employer.
Introduce yourself, identify the sales position you’re applying for, and give a brief summary of your sales background, experience, and skills.
Consult the sales job description and use the middle paragraph to focus on how you are the best sales candidate to help this company meet upcoming challenges.
Give a statement about what impresses you and attracts you to this particular company.
Close the deal with a call to action and a formal sign-off.

Got any questions on pharmaceutical sales cover letters or cover letters for inside or outside sales? Need further sales cover letter samples? Let’s chat here in the comment section, and thanks for reading!

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Career expert who has been sharing his expert knowledge since 2017. His advice will guide you smoothly through all recruitment processes: from job hunting to getting a promotion. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

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Entry-Level Cover Letter Examples, Tips & Writing Guide

Learn how to write a cover letter with no experience, a first job cover letter, or an entry-level cover letter that makes the best impression. It's easier than you think!

A good cover letter makes an impression on readers. It’s how you get your foot in the door, and moves your resume to the top of the stack. Just restating the information in your resume won’t cut it. Let your personality shine and give specific examples of why you are the best candidate out there. The professional sales representative cover letter sample below is a great reference point for writing your own eye-catching cover letter. Incorporate the tips in the writing guide that follows it, and crafting the perfect cover letter will be simpler than you could have imagined.

Professional Sales Representative Cover Letter Sample

Sales representative cover letter must-haves.

If you aren’t able to sell yourself in your cover letter, it’s going to be hard to convince companies that you will be able to sell their products. That’s why it is important to show, not tell, the recruiting manager that you are a great salesperson using concrete examples. You will notice in the professional sales representative cover letter sample above that the introduction paragraph should explain why you want the job and why you are qualified for it, the next paragraph should illustrate this point through examples of your skills and experience, and you should end with a strong closing statement. Always thank the reader for his or her time. Your personality should come through in the cover letter, but make sure to keep the tone professional.

Best Action Verbs for a Sales Representative Cover Letter

As in the professional sales representative cover letter sample, action words make your letter more engaging and help paint a picture for the reader, so try including verbs such as communicate, maintain, sell, close, identify, address, assist, and respond.

Cover Letter Text

Dear Blue Steel,

As cheesy as it sounds, I think sales is in my blood. I have spent 10 years working in the field, and I can’t imagine doing anything else. I love what I do, and I am very good at it. I’d love the chance to bring my skills, experience, and drive to the sales team at Blue Steel. In the three years I spent working in B2B sales at my last job, I maintained a lead conversion above 75 percent every quarter. This made me one of the company’s top sellers. I think the key to my success was that I learned to love and believe in the products I sold. This came across to customers and made my job not just fun but easy. I am familiar with Blue Steel’s products, and your commitment to quality would make them a pleasure to sell. Communicating product benefit, addressing customers’ reservations, identifying qualified leads, and closing sales are my areas of expertise. I think I would be a strong addition to Blue Steel’s sales team and look forward to the chance to further expand your reach in the Dallas market. I welcome the chance to discuss this opportunity further in person. Thank you for taking the time to consider my application.

In addition to the Professional Sales Representative Cover Letter example, be sure to check out our Sales Representative resume example.

Salesperson Cover Letter Examples

City, State, Zip Code

Cell: 000-000-0000

[email protected]

Dear Ms. Harris,

I would love to fill the open salesperson position at American Furniture Factory that I read about in today’s classifieds. I have seven years of sales experience under my belt working in car sales and would like to bring my skills to the furniture industry. I have excellent interpersonal skills and the drive to succeed and I regularly beat all set sales goals.

I believe the best method to make sales is not to be pushy or slick, but rather highlight the best features of the product being sold. In car sales, I chat with people prior to showing cars to them and then pick models to show individuals according to what they have stated they need or want. By carefully matching customers to vehicles in this way, my sales have remained consistently above goals.

I could bring the same care as a salesperson in furniture. I would function as an assistant to the shopper to help them pick the best furniture for them. My great social skills make customers want to purchase.

I would really like to be the new salesperson at American Furniture Factory. I would love to meet. I’ll call next week if I haven’t heard from you.

Jamya Patrick

There are plenty of opportunities to land a position, but it won’t just be handed to you. Crafting a cover letter that catches the attention of hiring managers is paramount to getting the job, and LiveCareer is here to help you stand out from the competition.

View All Cover Letter Examples

Customize this Letter

If you want a great salesperson job, you need to start by putting together a great cover letter. A strong letter can set you apart from the competition, so look over this salesperson cover letter example and see how the following do’s and don’ts can help with your job search.

Do focus on what you bring to the table. The applicant in our example talks about his passion and enthusiasm for sales, which are qualities any company would want from their employees. ?Don’t be too technical. It’s good to include relevant metrics and data, but you also need to show that you’re personable and the type of salesperson others can get along with.
Do list education if it’s relevant. A good degree from a reputable school can be impressive, but you don’t need to worry about education information if you feel there are better ways to promote yourself.
Don’t be afraid to get creative. As long as your cover letter showcases your salesperson skills, it’s OK if it’s a little colorful and unique. Just try not to take it too far.

Salesperson Advice

Are you a salesperson looking for a new position? Do you need to create or upgrade your cover letter? Our specific cover letter examples, geared toward salesperson jobs, can help. Choose from multiple template designs, and customize your cover letters look to fit your needs. Click on any of the cover letter examples below, and use or edit the text samples to your specifications, and get a job-winning cover letter in no time!

Cover Letter Tips for Salesperson

A competitive job market calls for a definitive strategy. If you want to find jobs as a Salesperson that match your interest and skill level, you need to do your research and know where to look. Here are some guidelines to follow as you search.

Identify your transferrable skills. Take some time to reassess your skills and experience. In a competitive job market, it’s important to flexible. Consider some certification courses if you feel weak in certain areas.

Document your progress. It’s important to write down the details of each application, including the day you submitted your cover letter, which cover letter copy you sent in and which people you spoke to. This will help you quickly recall information if you are contacted for an interview.

Network online and offline. It’s crucial to maintain on online professional profile, especially if you want to be noticed by recruiters. Equally important is your ability to network offline. Go to career fairs and try to connect with local professionals in your field.

Know the market. Don’t go into your job search blind. Do some research, read up on local employers and find out where people work. You might discover you already have a connection you can use.

Show some gumption. Persistence is an admirable quality, and a smart employer will recognize the effort. Politely follow up on your applications after one week, and don’t be afraid to ask to shadow someone, visit a location or otherwise learn about a company or industry. After all, employers also want to work with people who are teachable.

Salesperson Job Seeking Tips

Almost all applications for jobs as a Salesperson and Hanford will require you to submit a cover letter. Spend some time to make yours professional. Here are some tips.

Make it easy to read. A busy-looking cover letter is one of the key things to avoid. Use formatting options that are easy on the eye, including bullets and numbering. Use bold and italics sparingly and only on job titles or other elements you need to highlight.

Don’t leave off partial degrees. Education is education. You can list specific coursework if it’s relevant to the job.

Focus on accomplishments. Don’t just list your job duties. Tell employers what you’ve actually achieved for the company.

List chronologically. Employers care most about your recent experiences, so keep these at the top of each list. If you’re a student, you can put your education first. Otherwise, start with your work history.

Include a phone number and email. Some employers like phone calls, while others prefer electronic communication. Be sure to provide both options.

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Cover Letter Examples Success Stories

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Sales Representative Cover Letter Examples (Template & 20+ Tips)

Create a standout sales representative cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

When writing a cover letter for a sales representative position, it's important to stand out from the crowd. Our sales representative cover letter guide will provide you with the knowledge and resources you need to make your cover letter stand out and get the job.

We will cover:

How to write a cover letter, no matter your industry or job title.
What to put on a cover letter to stand out.
The top skills employers from every industry want to see.
How to build a cover letter fast with our professional Cover Letter Builder .
What a cover letter template is, and why you should use it.

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Sales Representative Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the position of Sales Representative at your company. With my enthusiasm and past experience in sales, I am confident that I would be an outstanding fit for the role.

I have a proven track record in sales and an in-depth knowledge of sales strategies. During my 3 years in the industry, I have consistently achieved sales goals while remaining attuned to customer needs. I have a natural ability to quickly build rapport with clients and am an expert at leveraging customer insights to develop effective sales plans.

I have extensive experience in selling products and services to customers, from negotiating contracts to closing deals. I am also proficient in using a variety of sales software, including CRM applications, to track customer interactions and manage sales activities.

I am an excellent communicator, both in written and verbal form. I am able to communicate effectively with customers to understand their needs and develop solutions that meet their requirements. Additionally, I have excellent organizational and problem-solving skills, which I utilize to ensure that sales activities are completed on time and to the highest standard.

I am confident that I could make a significant contribution to your company as a Sales Representative. I am eager to discuss the position in more detail and would welcome the opportunity to meet with you and further discuss my qualifications.

Thank you for your time and consideration.

Sincerely, [Your Name]

Why Do you Need a Sales Representative Cover Letter?

A Sales Representative cover letter is essential for showcasing your qualifications and skills to potential employers.
It is a great way to introduce yourself and explain why you are the right person for the job.
A well written cover letter can help to make you stand out from other applicants by highlighting the areas in which you excel.
It is also an opportunity to demonstrate your enthusiasm for the role and how you would contribute to the success of the company.
A convincing cover letter will emphasize why you are the ideal candidate for the position, and will encourage employers to read your resume and consider you for the job.

A Few Important Rules To Keep In Mind

Ensure that your cover letter is no longer than one page in length.
Address the letter to a specific person whenever possible.
Include your contact information at the top of the letter.
Explain why you are writing the cover letter and why you would be a good fit for the position.
Include relevant skills, experience, and achievements that demonstrate why you are the right person for the job.
Keep the tone of the letter professional and positive.
Proofread your cover letter carefully for any spelling or grammar errors.
Thank the employer for taking the time to consider your application.

What's The Best Structure For Sales Representative Cover Letters?

After creating an impressive Sales Representative resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Representative cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Representative Cover Letters:

Your contact information, including the date of writing
The recipient's details, such as the company's name and the name of the addressee
A professional greeting or salutation, like "Dear Mr. Levi,"
An attention-grabbing opening statement to captivate the reader's interest
A concise paragraph explaining why you are an excellent fit for the role
Another paragraph highlighting why the position aligns with your career goals and aspirations
A closing statement that reinforces your enthusiasm and suitability for the role
A complimentary closing, such as "Regards" or "Sincerely," followed by your name
An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

Your Full Name: Begin with your first and last name, written in a clear and legible format.
Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As an experienced sales representative, I am confident I can exceed your expectations. My success in sales is the result of strong communication and interpersonal skills, a drive to succeed, and an ability to adapt to different industries and customer needs.

I have extensive experience in B2B and B2C sales, including developing relationships with new clients, managing client accounts, and negotiating contracts. I am familiar with the latest sales processes and technologies, and I am comfortable utilizing a wide range of sales channels, including online, phone, and in-person.

I also have a track record of working effectively with cross-functional teams, including marketing, finance, and operations. I am knowledgeable about product development, pricing strategies, and promotional activities. I am also well-versed in utilizing data-driven analysis to identify target markets and develop sales strategies.

In my current role, I have consistently achieved sales goals and exceeded expectations. I have a proven record of success in sales, customer service, and client retention. I am confident I can make an immediate and positive impact on your sales team.

I am excited to discuss this opportunity further, and I look forward to hearing from you soon. Please do not hesitate to contact me if you have any questions.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Representative Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

Using a generic cover letter template without tailoring it to the specific job posting.
Omitting a call to action in the closing paragraph.
Failing to proofread the letter for errors.
Including too much personal information.
Not addressing the letter to a specific person.
Not offering concrete examples of past successes.
Focusing on what you want to gain from the job rather than the value you can offer.
Making the cover letter too long.
Using too many technical terms or industry jargon.
Making spelling and grammar mistakes.

Key Takeaways For a Sales Representative Cover Letter

Highlight your experience in sales and customer service.
Demonstrate your ability to be a team player.
Outline your ability to identify customer needs and meet sales goals.
Present your ability to build relationships with customers and colleagues.
Explain your knowledge of products and services.
Showcase your organization and communication skills.
Demonstrate your success in meeting and exceeding sales targets.
Mention any industry awards or certifications.

14 Professional Sales Representative Cover Letter Examples for 2024

Your sales representative cover letter must immediately highlight your capacity to generate revenue. Demonstrate your track record with concrete figures to bolster your credibility. In the second paragraph, show your understanding of customer relationship management. Such insights set you apart and show you're more than just a numbers person.

All cover letter examples in this guide

Entry-Level Sales Representative

Advertising Sales Representative

Field Sales Representative

Medical Device Sales Representative

Regional Sales Representative

Sales Account Executive

Sales Account Manager

Sales Development Representative

Sales Support Representative

Technical Sales Representative

Telesales Representative

Territory Sales Representative

Wine Sales Representative

Cover letter guide.

Sales Representative Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Representative Cover Letter

Key Takeaways

By Experience

Crafting a sales representative cover letter can be daunting, especially if you're deep into the job hunt and realized it's a crucial step you can't skip. Instead of echoing your resume, your cover letter should spotlight your proudest achievement with a compelling story. Striking the right balance between formality and originality means steering clear of clichés. Remember, brevity is key – keep it to one page to make a strong, concise impression.

Step your best foot forward in the sales representative cover letter introduction;
Be inspired by other professionals' certified cover letters;
Structure your sales representative cover letter to feature what matters most;
Close off your sales representative cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your sales representative cover letter (all you need to do is personalize it, and you'll be good to go).

If the sales representative isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

Sales Representative resume guide and example
Sales Specialist cover letter example
Account Coordinator cover letter example
Sales Administrator cover letter example
Wine Sales cover letter example
Sales Promoter cover letter example
Convenience Store Manager cover letter example
Sales Engineer cover letter example
Sales Recruiter cover letter example
Sales Advisor cover letter example
Leasing Manager cover letter example

Sales Representative cover letter example

Payton Webster

Cleveland, OH

+1-(234)-555-1234

[email protected]

Quantifiable achievements: The cover letter highlights specific achievements, such as improving sales efficiency by 25% and securing a $1.5 million revenue increase. This not only demonstrates the candidate's capability but also shows potential employers their ability to produce tangible results.
Relevant experience: Citing the leadership role in managing sales representatives and reaching a record sales milestone of $5 million speaks to the candidate's ability to successfully oversee and motivate a team, which is crucial for a Sales Representative position.
Strategic initiatives: The implementation of a revamped CRM system shows the candidate's strategic thinking and problem-solving skills. It illustrates their proactive approach to enhancing customer relationships and operational efficiency – key aspects of a business development role.

The format of your sales representative cover letter: structure, fonts, margins, and more

Your sales representative cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales representative cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales representative cover letter:

Use the same font in your sales representative cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
Our cover letter builder follows industry standards for your sales representative cover letter formatting - with a one-inch margin, surrounding your content.
Always export your sales representative cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales representative cover letter

Header: This section includes the applicant's contact information, the date, and the recruiter's contact information, providing a professional appearance and easy reference for follow-up.
Greeting: Personalize the greeting by addressing the hiring manager by name, which demonstrates attention to detail and a personalized approach, key skills in sales.
Introduction: Open with a strong statement that summarizes the candidate's enthusiasm for the role and relevant experience, grabbing the recruiter's attention and mirroring the ability to quickly engage a potential client.
Sales Pitch Body: Focus on previous sales achievements, quantifiable results, and relationship-building skills, likening the cover letter to a sales pitch where the candidate is the product.
Strong Closing Call to Action: End with a compelling closing that reiterates interest in the position and includes a proactive call to action, reflecting the sales expertise in closing deals and moving forward to the next step.

Key qualities recruiters search for in a candidate’s cover letter

Proven sales track record: Demonstrates ability to meet and exceed sales targets, illustrating a history of success and goal achievement.
Persuasive communication skills: Essential for convincing customers to purchase products or services and effectively addressing objections.
Relationship-building expertise: Important for developing and maintaining strong connections with clients, leading to increased loyalty and repeat business.
Adaptability and flexibility: Allows for adjusting sales techniques and strategies to different clients or market changes, ensuring consistent performance.
In-depth product knowledge: Enables the sales representative to confidently discuss product features, benefits, and value propositions with potential buyers.
Negotiation and closing abilities: Critical for securing deals and ensuring profitability, showcasing the representative’s skill in finalizing sales effectively.

Greeting recruiters with your sales representative cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the sales representative greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

Dear Hiring Manager,
Dear [Recipient's Name],
Dear [Department] Team,
Dear [Company Name] Recruiter,
Dear [Job Title] Hiring Committee,
Dear [Mr./Ms./Dr.] [Last Name],

Your sales representative cover letter intro: showing your interest in the role

On to the actual content of your sales representative cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales representative cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

Company culture;
Growth opportunities;
Projects and awards the team worked on/won in the past year;
Specific technologies the department uses.

When writing your sales representative cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Storytelling in the middle (or body) of your sales representative cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your sales representative cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

you've grown your skill set, thanks to your achievement;
you'd use the know-how you've gained in your new role;
your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Final words: writing your sales representative cover letter closing paragraph

The final paragraph of your sales representative cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

how you see yourself growing into the role;
the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your sales representative cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

No experience sales representative cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their sales representative cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

We hope this sales representative cover letter writing guide has shown you how to:

Format your sales representative cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
Introducing your biggest achievement and the skills it has taught you in your sales representative cover letter body;
Write no more than two sentences in your sales representative cover letter introduction to set the right tone from the get-go.

Sales Representative cover letter examples

Explore additional sales representative cover letter samples and guides and see what works for your level of experience or role.

Entry Level Sales Representative Resume Example

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

Content tailored to the job posting you're applying for
ChatGPT model specifically trained by Enhancv
Lightning-fast responses

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Home » 7+ Best Sales Representative Cover Letter Sample [Free]

7+ Best Sales Representative Cover Letter Sample [Free]

When it comes to applying for a sales representative position, your cover letter is key. After all, it’s your chance to sell yourself to the hiring manager and show them why you’re the best person for the job.

Luckily, we’ve got a sales representative cover letter sample that you can use as inspiration when crafting your own. This sample covers all the essential information that should be included in a cover letter, such as your contact information, relevant work experience, and why you’re interested in the position. Plus, it’s written in a concise and easy-to-read format that will grab the hiring manager’s attention.

So if you’re ready to take your sales career to the next level, be sure to check out our sales representative cover letter sample. With its help, you’ll be on your way to landing the job of your dreams in no time!

Table of Contents

How To Write a Sales Representative Cover Letter

A great sales representative cover letter will get your foot in the door and give you the chance to sell yourself to the hiring manager. When writing a cover letter, be sure to reference the requirements listed in the job description. In, your letter, briefly summarize your background in sales and explain why you think you would excel at the position. Emphasize your ability to establish relationships with clients and close deals. If you have a demonstrated track record of success, be sure to mention it. Finally, thank the employer for their time and consideration.

Looking for a sales representative position? Use our free sales representative cover letter sample to get started. Crafting a cover letter that catches the attention of hiring managers is paramount to getting the job, and LiveCareer is here to help you stand out from the competition. Cover letters are an important part of your job search toolkit. A well-written cover letter can pique the curiosity of hiring managers and help you land an interview. The following sales representative cover letter sample will give you a better understanding of how to write your own cover letter.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Sales Representative Cover Letter

Dear Hiring Manager,

I am writing to apply for the open sales representative position at XYZ Company. With three years of experience in sales and customer service, I am confident that I am fully qualified for this role. I am passionate about relationship building and thrive in fast-paced environments. In my previous role as a sales associate,

I increased company revenue by 20 percent through repeat business from satisfied customers. My drive and tenacity make me an excellent candidate for this position, and I am excited to bring my skills to XYZ Company.).

As a member of your team, I would work diligently to exceed customer expectations and contribute to your bottom line. Thank you for considering me for this opportunity, and I look forward to hearing from you soon.]]>

Related: Customer Service Representative Cover Letter: 09 Templet ideas

Application Letter For Sales Representative

To Whom It May Concern,

I am writing to apply for the position of Sales Representative at your company.

As a highly motivated and results-driven professional with more than 10 years of sales experience, I am confident that I would be a valuable asset to your team. Throughout my career, I have consistently exceeded sales targets and been recognized for my ability to develop strong relationships with clients.

In addition to my sales experience, I have excellent communication and negotiation skills, which I believe would enable me to successfully promote your products and increase sales. I am also knowledgeable about the latest industry trends and developments, and I am confident that I can effectively contribute to your company’s growth.

I would welcome the opportunity to discuss my qualifications and experience with you in further detail, and I look forward to hearing from you soon.

Related: Sales Cover Letter: 07 Samples & Examples

Application Letter For Sales Representative Without Experience

I am writing to apply for the position of Sales Representative at your company. Though I do not have any previous experience working in sales, I am confident that I have the skills and ability to be successful in this role.

Through my various customer service jobs, I have developed excellent communication and interpersonal skills. To able to build rapport with people quickly and am very persuasive. I am also confident in my ability to close sales and meet targets.

Believe that given the opportunity, I could be a valuable asset to your team. I am eager to learn and am committed to excelling in this role. I would appreciate if you could contact me for an interview at your earliest convenience.

Thank you for your time and consideration.

Related: 7+ Professional Event Planner Cover Letter Samples

Simple Application Letter For Sales Representative

The writing to apply for the position of sales representative at your company.

Have experience in sales and customer service, and I believe I would be a great asset to your team. I am motivated, reliable, and able to work independently.

Would appreciate the opportunity to discuss my qualifications with you further. Please contact me at ___________ to arrange a time for an interview.

Related: 09 Unique Asset Management Cover Letter Samples

Sales Consultant Cover Letter

I am writing to apply for the Sales Consultant position with your company. Based on my skills and experience, I am confident that I would be a valuable asset to your team.

As a Sales Consultant, I would be responsible for generating new business opportunities and developing relationships with potential clients. In addition, I would provide support during the sales process, from initial contact through to closing the deal.

Through my previous experience in sales, I have developed strong negotiation and communication skills. I am also very driven and motivated to succeed, which has resulted in me consistently achieving my targets. I am confident that I could bring these same skills and attributes to your company and contribute to its continued success.

If given the opportunity, I would be keen to put my skills and experience to work for your company and would be available to start immediately. I look forward to hearing from you in due course.

Related: 5+ Creative SEO Cover Letter Samples [Free]

Sales Executive Cover Letter

I am writing to apply for the position of Sales Executive at your company. As a highly motivated and results-driven sales professional, I am confident that I would be a valuable asset to your team.

Through my previous work experience, I have developed excellent communication and interpersonal skills which have allowed me to successfully build relationships with clients and achieve sales targets. I have a proven track record of success in sales and am confident that I could contribute to the continued growth of your company.

I would welcome the opportunity to discuss my qualifications and experience with you further and look forward to hearing from you soon. Thank you for your time and consideration.

Related: Executive Assistant Cover Letter: 05 Samples & Examples

5 Things To Include In Sales Representative Cover Letter

When you’re applying for a job as a sales representative, it’s important to stand out from the competition. Your cover letter is one of the first things that potential employers will see, so it’s essential to make a good impression. Here are five things to include in your sales representative cover letter:

1.Why you’re interested in the position: In your cover letter, be sure to mention why you’re interested in the job. What about the position appeals to you? Why do you think you would excel in this role?

2.Your previous experience: Include some information about your previous experience, especially if it’s relevant to sales. What have you done in the past that has prepared you for this role?

3.Your skills: Remember to highlight your skills and qualifications that make you ideal for the job. This could include your ability to build relationships, your persistence, and your ability to close deals.

4.Your motivation: What drives you to succeed? Why do you enjoy sales? Be sure to mention what motivates you in your cover letter.

5.Your personality: Finally, don’t forget to let your personality shine through. Potential employers want to see that you’re friendly and outgoing, so be sure to convey those qualities in your cover letter.

Related: What is Cover Letter? Complete Guide To Get any Job.

A sales representative cover letter is one of the most essential marketing tools that a sales rep can have in his or her arsenal. In today’s highly competitive business world, a well-written cover letter can be the difference between getting your foot in the door and being passed over. The best sales representative cover letters are those that are custom-tailored to the individual rep and the company they are targeting. A generic cover letter simply won’t cut it in today’s marketplace. When writing a sales representative cover letter, be sure to highlight your most relevant skills and experience and demonstrate why you are the best candidate for the job. With a little effort, you can make sure that your cover letter makes a lasting impression on potential employers.

Simple Application Letter For Sales Representative

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How to Write a Professional Application Letter for a Sales Representative

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How to Sell Yourself in a Cover Letter

Proper way to write a cover letter, characteristics of an effective application letter.

How to Write a Recommendation as a Recruiting & Talent Specialist
What Do Employers Want to Hear in a Sales Interview?

A cover letter is an important part of your application package for a position as a sales representative. Use a professional or business format and immediately engage the hiring official with a summary of your most compelling qualifications. Use this professional application letter for a sales representative to sell yourself. Draw in the reader with a glimpse of your personality. The optimum length of an application letter is three paragraphs. Use this letter to convince the hiring official that you are a candidate that deserves further consideration.

Introductory Paragraph

The introductory paragraph of a professional application letter for a sales position should entice the hiring official to want to learn more about you. Identify yourself, mention the specific sales job for which you are applying and explain why you are the best candidate for the job. Be professional and succinct, but with a creative flair.

I saw the ad for the sales representative position at Cherry Home Builders and I knew instantly this was an ideal position for a sales professional like me. My background in sales and construction management is a perfect fit for the duties listed in the job announcement. I admire the success of Cherry Home Builders and feel that I would be an ideal fit for this sales position.

I am excited to submit my letter of application and resume for the sales position at Cherry Home Builders. Hard-working, driven and passionate about sales are three traits that best describe my work style. Working as a sales representative for Cherry Home Builders would be an ideal match with my career interests.

Relevant Skills

Use the second paragraph of the professional application letter for a sales position to convey compelling skills that set you apart from other candidates. Tie these skills to the job description, so there is no mistake that you are the candidate of choice. Make sure these attributes match the information contained in your resume.

My professional sales career has focused primarily on new construction sales. Immediately after college, I became a construction manager, then subsequently moved into new residential construction sales. I have used my knowledge to help hundreds of home buyers find their dream homes. Last year, I had a record-breaking $10 million in new home sales.

My construction management education, coupled with my marketing degree, provide an ideal background for the sales position at Cherry Home Builders. My internship with Brown Realty gave me hands-on experience and an understanding of the intricacies of residential sales. I have a strong work ethic and am eager to be successful as a sales representative.

The final paragraph of your professional application letter for a sales representative should remind the reader about the contents of your application. Also, thank the reader for considering your application and communicate that you will be in further contact.

I strongly believe that my sales background will fulfill the expectations defined in the position description. I look forward to the opportunity to meet with you personally. Thank you for your consideration for this position.

Application Letter Tips of the Trade

It is ideal to address the letter directly to the hiring official. If you don’t have a specific name, call the company and request the information. Remember, this is a professional application letter for a sales representative position. Use your sales skills to sell yourself in this application letter. Use the same paper for the letter that you used for your resume. Be sure to proofread your letter or have someone else proofread it for you.

Western Michigan University: Writing a Strong Cover Letter
Do not make your application letter longer than one page.
Have a friend or colleague look over your letter for any issues with spelling, punctuation or style. If you're sending in an application letter after seeing a job listing, follow the application instructions to the letter.

Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books focusing on customer service, diversity and team building. She serves as a consultant for business, industry and educational organizations. Dr. Meier has written business articles and books for Talico, Inc, Dynateam Consulting, Inc. and Kinect Education Group.

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4 How to Write a Retail Sales Position Cover Letter

7 Entry Level Sales Rep Cover Letter Examples

Entry Level Sales Reps excel at making persuasive pitches, building relationships, and closing deals, all while navigating the dynamic world of sales. Similarly, your cover letter is your initial pitch to potential employers, where you build a connection by showcasing your skills, passion, and potential. In this guide, we'll delve into the best cover letter examples for Entry Level Sales Reps, ensuring your application stands out and seals the deal.

Cover Letter Examples

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The best way to start an Entry Level Sales Rep cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for sales, a notable achievement, or a unique skill you possess that's relevant to the role. For example, "As a recent graduate with a passion for sales and a proven track record in customer service, I am excited to apply for the Entry Level Sales Rep position." This not only shows your enthusiasm for the role but also highlights your relevant skills or experiences right at the beginning.

Entry Level Sales Reps should end a cover letter by summarizing their interest in the position and the company, and expressing enthusiasm for the opportunity to contribute to the team. They should also reiterate their key skills and qualifications that make them a strong fit for the role. It's important to thank the hiring manager for their time and consideration, and express a desire to continue the conversation in an interview. For example: "I am excited about the opportunity to bring my unique skills to your sales team and am confident that I can contribute to achieving your sales goals. Thank you for considering my application. I look forward to the possibility of discussing my application with you further." This ending is professional, courteous, and shows eagerness for the next steps.

An Entry Level Sales Rep's cover letter should ideally be about one page long. This length is sufficient to introduce yourself, express your interest in the position, highlight your relevant skills and experiences, and conclude with a call to action. Remember, hiring managers often have to go through hundreds of applications, so it's important to keep your cover letter concise and to the point. Too long and it may not be read, too short and it may not provide enough information about your qualifications. One page is generally the sweet spot, allowing you to effectively communicate your interest and qualifications without overwhelming the reader.

Writing a cover letter with no experience as an Entry Level Sales Rep can seem challenging, but it's important to remember that everyone starts somewhere. Here are some steps you can follow: 1. Start with a Professional Greeting: Address the hiring manager by name if possible. If you can't find their name, use a professional greeting like "Dear Hiring Manager". 2. Open Strong: Your opening paragraph should grab the reader's attention. Mention the job you're applying for and express your enthusiasm for the opportunity. 3. Highlight Relevant Skills: Even if you don't have direct sales experience, you likely have skills that are relevant to the job. For example, if you've worked in customer service, you've likely developed strong communication skills and a customer-focused mindset. If you've worked in a fast-paced environment, you've likely developed the ability to work under pressure. Highlight these skills in your cover letter. 4. Show Enthusiasm for Sales: Show that you're passionate about sales and eager to learn. You can do this by talking about any sales-related books you've read, podcasts you listen to, or courses you've taken. 5. Use Examples: Provide examples of when you've used your skills in the past. For example, if you're highlighting your communication skills, you could talk about a time when you resolved a difficult customer issue in a previous job. 6. Show You've Done Your Homework: Show that you've researched the company and understand their products, mission, and values. Explain why you're interested in working for them specifically. 7. Close with a Strong Conclusion: In your closing paragraph, reiterate your interest in the job and your eagerness to contribute to the company. Thank the hiring manager for considering your application. 8. Professional Sign-off: End your letter with a professional sign-off like "Sincerely" or "Best regards," followed by your full name. Remember, the goal of your cover letter is to show the hiring manager why you'd be a great fit for the job, even if you don't have direct experience. Highlight your transferable skills, show your passion for sales, and demonstrate your knowledge of the company.

Related Cover Letters for Entry Level Sales Reps

Inside sales cover letter.

Sales Associate Cover Letter

Sales Engineer Cover Letter

Outside Sales Cover Letter

Account Executive Cover Letter

Sales Manager Cover Letter

Entry Level Sales Rep Cover Letter

Entry Level Retail Sales Cover Letter

Entry level pharmaceutical sales cover letter, entry level medical sales cover letter, entry level sales management cover letter, entry level medical device sales cover letter, entry level outside sales cover letter, related resumes for entry level sales reps, entry level sales rep resume example.

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Direct Sales Representative Cover Letter Example

Get hired faster and learn to perfect your new cover letter with our free, professionally written Direct Sales Representative cover letter example. Use this cover letter sample as it is or alter it with ease in our proven and tested cover letter maker.

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Direct Sales Representative Cover Letter Example (Full Text Version)

Jeffrey Chang

Dear Hiring Manager,

As a Direct Sales Representative with 11 years of medical sales and clinical pharmacy specialist expertise, I apply with enthusiasm for this opportunity.

I am currently a Direct Sales Specialist at Halliwell Health, where I was recently recognized for achieving #1 Region status in the highly-competitive cardiovascular space through my expert knowledge, persuasive sales, and astute relationship management skills. Prior to this, I held a similar role with Sunnybank Pharma, where I championed diabetes products to allied healthcare professionals. These build upon 15 years of experience as a pharmacist and industry consultant.

As a trained pharmacist, I am passionate about engaging in scientific exchanges and research support with KOLs and industry stakeholders. I do not see my role as “selling”, rather, my goal is to ethically leverage my scientific credentials to positively position products that promote ground-breaking research and innovative therapeutic solutions.

In addition to my experience, I hold a Master of Clinical Drug Development and a Bachelor of Pharmacy.

My family is relocating to Michigan, so I am seeking a stimulating opportunity closer to my new home so that I may continue to engage, educate, and support healthcare professionals through the provision of expert therapy area knowledge and cutting-edge products.

Please find attached my résumé for your consideration. Thank you for your time. I look forward to hearing from you.

Yours sincerely,

Milan Šaržík — Certified Professional Résumé Writer

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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How To Write a Winning Application Letter for a Sales Representative Position 2023

In the competitive world of sales, a well-written application letter can make all the difference in landing your dream job as a sales representative.

This comprehensive guide will walk you through the essential elements and strategies to create a standout application letter that captures the attention of hiring managers.

So, let’s get started on your journey to success!

Application Letter for a Sales Representative

Table of Contents

Addressing the Hiring Manager

Begin your application letter by addressing the hiring manager or the specific person mentioned in the job listing. If the name is not provided, take the time to research and find the appropriate contact.

Personalizing your letter shows your attention to detail and genuine interest in the position.

Opening Paragraph: Expressing Interest and Purpose

The opening paragraph should clearly state your interest in the sales representative position and the purpose of your application.

Express enthusiasm for the company and highlight your understanding of its products or services.

Grab the reader’s attention by showcasing your passion for sales and your ability to contribute to the organization’s growth.

Highlighting Relevant Experience and Skills

In the subsequent paragraphs, focus on highlighting your relevant experience and skills that make you an ideal candidate for the sales representative role.

Emphasize your achievements in previous sales positions, demonstrating your ability to meet and exceed targets.

Use specific examples to showcase your track record of success, such as surpassing sales quotas or developing strong client relationships.

Furthermore, mention your exceptional communication and interpersonal skills, as these are vital for building rapport with customers and closing deals.

Highlight your ability to adapt to different selling situations, negotiate effectively, and overcome objections.

Showcase your expertise in utilizing sales techniques and tools, including CRM software, to drive sales performance.

Aligning with Company Values and Goals

Research the company thoroughly to understand its values, mission, and goals. In your application letter, demonstrate how your own values align with those of the company.

Emphasize your desire to contribute to the company’s success and how your skills and experience make you a valuable asset.

This alignment showcases your commitment to the organization and enhances your chances of standing out among other applicants.

Showcasing Customer-Centric Approach

Sales representatives must prioritize the customer’s needs and provide exceptional service.

Highlight your customer-centric approach in your application letter by mentioning your ability to understand customer pain points and tailor solutions accordingly.

Illustrate your dedication to delivering a positive customer experience, as this is a key differentiator in sales.

Closing Paragraph: Call to Action and Gratitude

In the closing paragraph, restate your interest in the position and express gratitude for the opportunity to apply.

Use a strong call to action, inviting the hiring manager to further discuss your qualifications in an interview.

Provide your contact information, including your phone number and email address, making it easy for the employer to reach out to you.

Formatting and Proofreading

Ensure that your application letter is well-formatted, using a professional and easily readable font.

Use concise and clear language, avoiding excessive jargon or complex sentences.

Proofread your letter multiple times to eliminate any spelling or grammatical errors.

A polished and error-free application letter demonstrates your attention to detail and professionalism.

Crafting a winning application letter for a sales representative position requires careful attention to detail, a customer-centric approach, and effective communication.

By highlighting your relevant experience, aligning with company values, and showcasing your skills, you can make a strong impression on hiring managers.

Remember to personalize your letter, express enthusiasm, and end with a clear call to action.

With a well-crafted application letter, you are one step closer to securing the sales representative position of your dreams.

See How to write Application letter for Teaching Job in School

How To a Winning Application Letter for a Sales Representative Position

In this Sub topic, I will discuss deep into the essential qualities, skills, and strategies required to excel in the competitive field of sales.

Whether you’re a seasoned professional looking to enhance your performance or a budding salesperson eager to kick-start your career, we’ve got you covered.

Understanding the Role of a Sales Representative

As a sales representative, your primary responsibility is to promote and sell products or services on behalf of a company.

Your success hinges on your ability to establish meaningful connections with potential customers, understand their needs, and convincingly articulate how your offerings can meet those needs.

Developing Exceptional Communication Skills

Effective communication lies at the heart of every successful sales representative.

To stand out in the crowd, you must possess exceptional verbal and written communication skills.

Master the art of persuasive speaking, active listening, and the ability to tailor your message to different audiences.

A sales representative who can articulate the value proposition clearly is more likely to win over customers.

Nurturing a Customer-Centric Approach

Understanding the customer’s perspective is crucial in sales. By adopting a customer-centric approach, you demonstrate empathy, establish trust, and build long-lasting relationships.

Take the time to comprehend your customers’ pain points and aspirations.

This will allow you to position your product or service as the ideal solution, leading to increased sales and customer satisfaction.

Harnessing the Power of Product Knowledge

In-depth knowledge of your product or service is non-negotiable. You must be well-versed in its features, benefits, and competitive advantages.

A sales representative armed with comprehensive product knowledge instils confidence in potential buyers.

Stay updated with the latest industry trends and innovations to stay ahead of the competition.

Honing Persuasion and Negotiation Skills

The ability to persuade and negotiate effectively is an invaluable asset for a sales representative.

Learn the art of influencing others by highlighting the unique value proposition of your offering.

Employ active listening to understand objections and address them with well-crafted responses.

Negotiation skills come into play when finding common ground that satisfies both the customer’s and your company’s goals.

Leveraging Technology to Boost Sales

In today’s digital age, sales representatives must embrace technology to enhance their performance.

Leverage customer relationship management (CRM) software to manage contacts, track interactions, and streamline sales processes.

Utilize social media platforms, email marketing, and online tools to expand your reach and engage with prospects more effectively.

Cultivating a Resilient Mindset

The sales profession can be demanding and challenging.

It’s important to cultivate a resilient mindset that allows you to bounce back from setbacks and persevere in the face of rejection.

View every “no” as an opportunity to learn and refine your approach.

Embrace a growth mindset and constantly seek self-improvement through training and continuous learning.

Building a Professional Network

Networking is a vital aspect of a successful sales representative’s career.

Actively seek opportunities to connect with industry professionals, attend conferences, and participate in networking events.

Your network can provide valuable insights, mentorship, and potential leads.

Foster genuine relationships and always strive to add value to your connections.

In summary, Becoming a top sales representative requires a combination of skills, strategies, and a customer-centric approach.

By honing your communication, persuasion, and negotiation abilities, coupled with in-depth product knowledge and leveraging technology, you can excel in the sales field.

Additionally, cultivating a resilient mindset and building a professional network will contribute to your long-term success.

Remember, success in sales is an ongoing journey of self-improvement and adaptation.

Embrace the challenges, stay motivated, and continuously refine your skills to reach new heights as a sales representative.

10 Sample Application Letters for Sales Representative Positions

Applying for a sales representative position requires a well-crafted application letter that highlights your skills, experience, and enthusiasm for the role.

To help you get started, Below are 10 sample application letters that you can use as inspiration:

Sample 1: Entry-Level Sales Representative

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the entry-level sales representative position at [Company Name].

With a strong passion for sales and a desire to contribute to a dynamic organization, I believe I am an excellent fit for this role.

Though I am a recent graduate, my internship at [Company Name] provided me with valuable exposure to sales processes and customer relationship management.

During my internship, I consistently exceeded targets and developed strong communication and negotiation skills.

I am confident that my enthusiasm, drive, and ability to quickly learn and adapt would make me an asset to your sales team.

I am excited about the opportunity to contribute to [Company Name]’s growth and success.

Thank you for considering my application. I look forward to the possibility of discussing how I can add value to your organization further.

[Your Name]

Sample 2: Experienced Sales Representative

Having excelled as a sales representative with over [number] years of experience in the industry, I am thrilled to apply for the sales representative position at [Company Name].

I am impressed by [Company Name]’s commitment to innovation and customer satisfaction, and I believe my skills and track record align perfectly with your requirements.

In my current role at [Current Company], I consistently achieve and surpass sales targets, resulting in an [percentage] increase in revenue year over year.

I pride myself on my ability to build strong relationships with clients and deliver exceptional customer experiences.

With a deep understanding of the sales process and a strategic approach to identifying opportunities, I am confident in my ability to drive sales growth at [Company Name].

I would welcome the opportunity to discuss my qualifications further and explore how my expertise can contribute to [Company Name]’s success.

Thank you for considering my application.

Best regards,

Sample 3: Retail Sales Representative

As an experienced retail sales professional, I am excited to apply for the retail sales representative position at [Company Name].

With a proven track record of success in achieving sales targets and providing outstanding customer service, I am confident in my ability to make a positive impact at [Company Name].

In my previous role at [Previous Company], I consistently exceeded sales goals through effective product demonstrations and building strong relationships with customers.

I am highly skilled in identifying customer needs and recommending appropriate solutions to drive sales and ensure customer satisfaction.

I am also adept at handling objections and closing deals, resulting in increased revenue and repeat business.

I am eager to bring my passion for sales and my dedication to delivering exceptional customer experiences to [Company Name].

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to your team’s success.

Sample 4: Territory Sales Representative

I am writing to express my interest in the territory sales representative position at [Company Name]. With a proven track record of success in managing and growing sales territories, I am confident in my ability to drive revenue and expand market share for [Company Name].

In my current role as a territory sales representative at [Current Company], I have consistently exceeded sales targets by developing strategic account plans, identifying new business opportunities, and nurturing existing client relationships.

My ability to analyze market trends, conduct effective sales presentations, and negotiate contracts has resulted in a [percentage] increase in sales within my assigned territory.

I am excited about the opportunity to leverage my skills and experience to contribute to [Company Name]’s success.

Thank you for considering my application. I look forward to discussing how I can help drive growth and achieve sales objectives at [Company Name].

Sample 5: Pharmaceutical Sales Representative

I am writing to apply for the pharmaceutical sales representative position at [Company Name].

With a strong background in pharmaceutical sales and a deep understanding of the healthcare industry, I am confident in my ability to effectively promote your products and drive sales.

In my previous role at [Previous Company], I consistently achieved and exceeded sales targets by developing and maintaining relationships with healthcare professionals, delivering compelling product presentations, and providing exceptional customer service.

My extensive knowledge of medical products, regulations, and market trends has allowed me to successfully navigate the complexities of the pharmaceutical industry.

I am excited about the opportunity to join the esteemed team at [Company Name] and contribute to the success of your product portfolio.

Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further.

Sample 6: Inside Sales Representative

I am writing to express my interest in the inside sales representative position at [Company Name].

With a proven track record of success in inside sales and a passion for building strong customer relationships, I am confident that I would be a valuable addition to your sales team.

In my current role as an inside sales representative at [Current Company], I have consistently exceeded sales targets by leveraging my strong communication skills and ability to connect with customers over the phone.

I excel in conducting product demonstrations, handling objections, and closing deals.

Additionally, my expertise in utilizing CRM software and managing sales pipelines has allowed me to streamline processes and increase efficiency.

I look forward to the possibility of discussing how my skills and experience align with your requirements.

Sample 7: Technology Sales Representative

I am thrilled to apply for the technology sales representative position at [Company Name].

With a strong background in technology sales and a passion for driving innovation, I am confident in my ability to effectively promote your cutting-edge solutions and exceed sales targets.

In my previous role as a technology sales representative at [Previous Company], I consistently achieved and surpassed sales goals by leveraging my in-depth product knowledge and consultative selling approach. I successfully identified client pain points, proposed customized solutions, and managed complex sales cycles.

My ability to build strong relationships with key stakeholders has resulted in an [percentage] increase in customer retention and repeat business.

I am excited about the opportunity to contribute to [Company Name]’s success and make a significant impact in the technology industry.

Thank you for considering my application. I would welcome the chance to discuss my qualifications further.

Sample 8: Outside Sales Representative

I am writing to apply for the outside sales representative position at [Company Name].

With a strong background in outside sales and a passion for building client relationships, I am confident in my ability to drive revenue growth and exceed sales targets.

In my current role as an outside sales representative at [Current Company], I have consistently achieved exceptional results by proactively identifying new business opportunities, conducting effective sales presentations, and delivering outstanding customer service.

I have a proven ability to build rapport with clients and tailor solutions to meet their specific needs. My track record includes a [percentage] increase in sales and successful expansion into new markets.

I am excited about the opportunity to contribute to [Company Name]’s success and help drive business expansion.

Thank you for considering my application. I look forward to discussing how my skills and experience align with your requirements.

Sample 9: Wholesale Sales Representative

I am writing to express my interest in the wholesale sales representative position at [Company Name]. With a strong background in wholesale sales and a deep understanding of the industry, I am confident in my ability to drive sales growth and foster mutually beneficial relationships with wholesalers.

In my previous role at [Previous Company], I consistently exceeded sales targets by developing and implementing effective sales strategies, negotiating favourable contracts, and providing exceptional customer service.

I have a proven ability to identify opportunities for product placement and maximize revenue generation.

Additionally, my expertise in analyzing market trends and conducting competitor research has allowed me to stay ahead of industry developments.

I am excited about the opportunity to contribute to [Company Name]’s success and strengthen your position in the wholesale market.

Sample 10: Senior Sales Representative

I am thrilled to apply for the senior sales representative position at [Company Name].

With a successful track record in sales leadership and a deep understanding of market dynamics, I am confident in my ability to drive sales performance and inspire a high-performing team.

In my current role as a senior sales representative at [Current Company], I have consistently achieved and exceeded sales targets by providing strategic guidance, mentoring team members, and fostering a culture of excellence.

I am skilled in developing sales strategies, conducting market analysis, and building strong relationships with key accounts.

My efforts have resulted in a [percentage] increase in sales revenue and market share.

I am excited about the opportunity to contribute to [Company Name]’s continued success and help shape the future of your sales organization.

Thank you for considering my application. I look forward to the possibility of discussing how my qualifications align with your needs.

See 10 Simple Applications for Teaching Jobs

These sample application letters for sales representative positions can serve as a foundation for crafting your own personalized and compelling letter.

Remember to tailor your application to the specific job requirements, highlighting your relevant skills, experience, and enthusiasm for the role.

Good luck with your job application!

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Sales Representative Cover Letter Example and Template for 2024
2. Introduce yourself. In the first paragraph of your cover letter, introduce yourself and state the sales position for which you're applying. Express enthusiasm to show employers your interest in the role. For example, you may write that you're excited to apply for the company's open sales representative position.
Sales Representative Cover Letter Examples & Samples for 2024
Free Sales Representative cover letter example. Dear Mr. Bentz: Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly ...
15 Sales Representative Cover Letters That Will Get Hired (NOW)
Find out how to write a cover letter for Sales Representative jobs that will impress recruiters and hiring managers. See 15 examples of professionally written cover letters with different focuses and tips.
Sales Representative Cover Letter Example & Writing Guide
Learn how to write a winning cover letter for Sales Representative positions in 2024 with this sample and expert tips. Find out the best format, components, writing style and psychology to impress recruiters.
Sales Representative Cover Letter Samples
So, you've just seen our take on a pharmaceutical sales representative cover letter sample aiming for a position as a medical sales rep. Let's start writing yours. Sales Representative Cover Letter Template. How to write a sales representative cover letter for an application for employment: 1. Format a Cover Letter for Sales Rep Jobs Perfectly
Sales Representative Cover Letter Examples
Learn how to write a cover letter for a sales representative position with tips, advice and examples. Find out what skills, achievements and strategies to highlight and avoid in your application.
Sales Cover Letter Example & Tips
4. Sales cover letter template. Finally, here's a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs: Today's Date. Hiring Manager's Name. 123 Company Address. Company's City, State, Zip Code. (xxx) xxx-xxxx. [email protected].
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
The standard cover letter opening line is something along the lines of: "I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. While these sentences might not kill your chances of getting the job, they generally don't help.
Persuasive Sales Cover Letter Examples & Templates
Here's a template for the middle of your sales representative cover letter: Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects' needs. Grew customer base by 15% through driven and motivated networking, outreach and follow-ups.
Sales Representative Cover Letter Samples & Examples 2024
Here are 3 examples of personalized sales representative cover letter greetings. Dear Mr. Jack Smith, Dear Hiring Manager Jack Smith, Dear Mr. Jack Smith & the Sales Team, 3. How to build a compelling sales representative cover letter introduction. The introductory paragraph to your sales representative cover letter is arguably one of the most ...
5 Sales Representative Cover Letter Examples for 2024
5 Sales Representative Cover. Letter Examples for 2024. Stephen Greet February 23, 2024. When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.
Sales Cover Letter Examples, Templates and Writing Tips
Here's her sample sales representative cover letter: Example #2: Entry-Level Candidate (No Experience) Melissa Rios . 443-578-7446. [email protected]. ... To provide the employer with the most effective job application, make your cover letter header match the header on your sales representative resume. 3. Introduce Yourself and Describe ...
Sales Representative Cover Letter Example [Writing Guide]
As in the professional sales representative cover letter sample, action words make your letter more engaging and help paint a picture for the reader, so try including verbs such as communicate, maintain, sell, close, identify, address, assist, and respond. Cover Letter Text. Dear Blue Steel,
Best Salesperson Cover Letter Examples
City, State, Zip Code. Cell: 000-000-0000. [email protected]. Dear Ms. Harris, I would love to fill the open salesperson position at American Furniture Factory that I read about in today's classifieds. I have seven years of sales experience under my belt working in car sales and would like to bring my skills to the furniture industry.
Sales Representative Cover Letter Examples (Template & 20+ Tips)
Create a standout Sales Representative Cover Letter with our online platform. Browse professional templates for all levels and specialties. Land your dream role today! ... This helps establish the timeline of your application. It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. ...
14 Professional Sales Representative Cover Letter Examples ...
14 Professional Sales Representative... Your sales representative cover letter must immediately highlight your capacity to generate revenue. Demonstrate your track record with concrete figures to bolster your credibility. In the second paragraph, show your understanding of customer relationship management.
7+ Best Sales Representative Cover Letter Sample [Free]
Application Letter For Sales Representative. To Whom It May Concern, I am writing to apply for the position of Sales Representative at your company. As a highly motivated and results-driven professional with more than 10 years of sales experience, I am confident that I would be a valuable asset to your team. Throughout my career, I have ...
Direct Sales Representative Cover Letter Examples
Free Direct Sales Representative cover letter example. Dear Mr. Christianson: When I heard of your need for a direct sales representative to join your team, I felt compelled to submit my resume for your review. With my proven skills in direct sales and customer relationship management, I am confident that I would be a valuable addition to Axis ...
How to Write a Professional Application Letter for a Sales ...
A cover letter is an important part of your application package for a position as a sales representative. Use a professional or business format and immediately engage the hiring official with a summary of your most compelling qualifications. Use this professional application letter for a sales representative to sell yourself.
7 Entry Level Sales Rep Cover Letter Examples
Build Your Resume. Entry Level Sales Reps excel at making persuasive pitches, building relationships, and closing deals, all while navigating the dynamic world of sales. Similarly, your cover letter is your initial pitch to potential employers, where you build a connection by showcasing your skills, passion, and potential.
Direct Sales Representative Cover Letter Example
Jeffrey Chang. 555-555-5555. [email protected]. Chicago, IL, United States. 18 February 2021. Application for Direct Sales Representative. Dear Hiring Manager, As a Direct Sales Representative with 11 years of medical sales and clinical pharmacy specialist expertise, I apply with enthusiasm for this opportunity.
How To Write a Winning Application Letter for a Sales Representative
Sample 1: Entry-Level Sales Representative. Dear [Hiring Manager's Name], I am writing to express my keen interest in the entry-level sales representative position at [Company Name]. With a strong passion for sales and a desire to contribute to a dynamic organization, I believe I am an excellent fit for this role.
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15 Sales Representative Cover Letters That Will Get Hired (NOW)

Sales Representative Cover Letters

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Sales Representative Cover Letter Samples

Sales Representative Cover Letter Example

Sales Representative Cover Letter Template

1. Format a Cover Letter for Sales Rep Jobs Perfectly

2. Create a Great Heading Area on your Sales Representative Cover Letter

3. Open Your Sales Rep Cover Letter With a Compelling Introduction

4. Show Them You’re a Perfect Candidate for Sales Representative Jobs

5. Explain to the Sales Manager Why You Want to Sell Their Particular Product or Service

6. Make The Sales Director an Offer They Can’t Refuse on Your Sales Rep Cover Letter

7. Sign Off on the Sales Representative Cover Letter Professionally

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Sales Cover Letter Tips

Use a professional font.

Avoid flowery language without sacrificing flow.

Highlight relevant skills.

Reference quantifiable achievements.

How to Write a Sales Cover Letter

First Body Paragraph

Second Body Paragraph

Third Body Paragraph

Sales Cover Letter Template

Sales Cover Letter Example

Why It Works

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5 Sales Representative Cover Letter Examples for 2024

Sales Representative Cover Letter Example

Why this cover letter works

Pharmaceutical Sales Rep Cover Letter Example

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Medical Sales Representative Cover Letter Example

Related cover letter examples

How to Write a Sales Representative Cover Letter That Stands Out

Optimize your sales representative cover letter’s greeting and intro

Yikes, overly generic!

An excellent opener relating to key skills!

Show your sales abilities in the body of your cover letter

A detailed body paragraph showing sales achievements!

Write a top-performing closer for your sales representative cover letter

Lacking information in this one!

A well-rounded closer based on company needs!

Sales Cover Letter Examples, Templates and Writing Tips

1. Sales Cover Letter Examples

Example #1: Mid-Level Sales Candidate

Example #2: Entry-Level Candidate (No Experience)

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)