Data presentation: A comprehensive guide

Learn how to create data presentation effectively and communicate your insights in a way that is clear, concise, and engaging.

Raja Bothra

Building presentations

team preparing data presentation

Hey there, fellow data enthusiast!

Welcome to our comprehensive guide on data presentation.

Whether you're an experienced presenter or just starting, this guide will help you present your data like a pro. We'll dive deep into what data presentation is, why it's crucial, and how to master it. So, let's embark on this data-driven journey together.

What is data presentation?

Data presentation is the art of transforming raw data into a visual format that's easy to understand and interpret. It's like turning numbers and statistics into a captivating story that your audience can quickly grasp. When done right, data presentation can be a game-changer, enabling you to convey complex information effectively.

Why are data presentations important?

Imagine drowning in a sea of numbers and figures. That's how your audience might feel without proper data presentation. Here's why it's essential:

  • Clarity : Data presentations make complex information clear and concise.
  • Engagement : Visuals, such as charts and graphs, grab your audience's attention.
  • Comprehension : Visual data is easier to understand than long, numerical reports.
  • Decision-making : Well-presented data aids informed decision-making.
  • Impact : It leaves a lasting impression on your audience.

Types of data presentation:

Now, let's delve into the diverse array of data presentation methods, each with its own unique strengths and applications. We have three primary types of data presentation, and within these categories, numerous specific visualization techniques can be employed to effectively convey your data.

1. Textual presentation

Textual presentation harnesses the power of words and sentences to elucidate and contextualize your data. This method is commonly used to provide a narrative framework for the data, offering explanations, insights, and the broader implications of your findings. It serves as a foundation for a deeper understanding of the data's significance.

2. Tabular presentation

Tabular presentation employs tables to arrange and structure your data systematically. These tables are invaluable for comparing various data groups or illustrating how data evolves over time. They present information in a neat and organized format, facilitating straightforward comparisons and reference points.

3. Graphical presentation

Graphical presentation harnesses the visual impact of charts and graphs to breathe life into your data. Charts and graphs are powerful tools for spotlighting trends, patterns, and relationships hidden within the data. Let's explore some common graphical presentation methods:

  • Bar charts: They are ideal for comparing different categories of data. In this method, each category is represented by a distinct bar, and the height of the bar corresponds to the value it represents. Bar charts provide a clear and intuitive way to discern differences between categories.
  • Pie charts: It excel at illustrating the relative proportions of different data categories. Each category is depicted as a slice of the pie, with the size of each slice corresponding to the percentage of the total value it represents. Pie charts are particularly effective for showcasing the distribution of data.
  • Line graphs: They are the go-to choice when showcasing how data evolves over time. Each point on the line represents a specific value at a particular time period. This method enables viewers to track trends and fluctuations effortlessly, making it perfect for visualizing data with temporal dimensions.
  • Scatter plots: They are the tool of choice when exploring the relationship between two variables. In this method, each point on the plot represents a pair of values for the two variables in question. Scatter plots help identify correlations, outliers, and patterns within data pairs.

The selection of the most suitable data presentation method hinges on the specific dataset and the presentation's objectives. For instance, when comparing sales figures of different products, a bar chart shines in its simplicity and clarity. On the other hand, if your aim is to display how a product's sales have changed over time, a line graph provides the ideal visual narrative.

Additionally, it's crucial to factor in your audience's level of familiarity with data presentations. For a technical audience, more intricate visualization methods may be appropriate. However, when presenting to a general audience, opting for straightforward and easily understandable visuals is often the wisest choice.

In the world of data presentation, choosing the right method is akin to selecting the perfect brush for a masterpiece. Each tool has its place, and understanding when and how to use them is key to crafting compelling and insightful presentations. So, consider your data carefully, align your purpose, and paint a vivid picture that resonates with your audience.

What to include in data presentation?

When creating your data presentation, remember these key components:

  • Data points : Clearly state the data points you're presenting.
  • Comparison : Highlight comparisons and trends in your data.
  • Graphical methods : Choose the right chart or graph for your data.
  • Infographics : Use visuals like infographics to make information more digestible.
  • Numerical values : Include numerical values to support your visuals.
  • Qualitative information : Explain the significance of the data.
  • Source citation : Always cite your data sources.

How to structure an effective data presentation?

Creating a well-structured data presentation is not just important; it's the backbone of a successful presentation. Here's a step-by-step guide to help you craft a compelling and organized presentation that captivates your audience:

1. Know your audience

Understanding your audience is paramount. Consider their needs, interests, and existing knowledge about your topic. Tailor your presentation to their level of understanding, ensuring that it resonates with them on a personal level. Relevance is the key.

2. Have a clear message

Every effective data presentation should convey a clear and concise message. Determine what you want your audience to learn or take away from your presentation, and make sure your message is the guiding light throughout your presentation. Ensure that all your data points align with and support this central message.

3. Tell a compelling story

Human beings are naturally wired to remember stories. Incorporate storytelling techniques into your presentation to make your data more relatable and memorable. Your data can be the backbone of a captivating narrative, whether it's about a trend, a problem, or a solution. Take your audience on a journey through your data.

4. Leverage visuals

Visuals are a powerful tool in data presentation. They make complex information accessible and engaging. Utilize charts, graphs, and images to illustrate your points and enhance the visual appeal of your presentation. Visuals should not just be an accessory; they should be an integral part of your storytelling.

5. Be clear and concise

Avoid jargon or technical language that your audience may not comprehend. Use plain language and explain your data points clearly. Remember, clarity is king. Each piece of information should be easy for your audience to digest.

6. Practice your delivery

Practice makes perfect. Rehearse your presentation multiple times before the actual delivery. This will help you deliver it smoothly and confidently, reducing the chances of stumbling over your words or losing track of your message.

A basic structure for an effective data presentation

Armed with a comprehensive comprehension of how to construct a compelling data presentation, you can now utilize this fundamental template for guidance:

In the introduction, initiate your presentation by introducing both yourself and the topic at hand. Clearly articulate your main message or the fundamental concept you intend to communicate.

Moving on to the body of your presentation, organize your data in a coherent and easily understandable sequence. Employ visuals generously to elucidate your points and weave a narrative that enhances the overall story. Ensure that the arrangement of your data aligns with and reinforces your central message.

As you approach the conclusion, succinctly recapitulate your key points and emphasize your core message once more. Conclude by leaving your audience with a distinct and memorable takeaway, ensuring that your presentation has a lasting impact.

Additional tips for enhancing your data presentation

To take your data presentation to the next level, consider these additional tips:

  • Consistent design : Maintain a uniform design throughout your presentation. This not only enhances visual appeal but also aids in seamless comprehension.
  • High-quality visuals : Ensure that your visuals are of high quality, easy to read, and directly relevant to your topic.
  • Concise text : Avoid overwhelming your slides with excessive text. Focus on the most critical points, using visuals to support and elaborate.
  • Anticipate questions : Think ahead about the questions your audience might pose. Be prepared with well-thought-out answers to foster productive discussions.

By following these guidelines, you can structure an effective data presentation that not only informs but also engages and inspires your audience. Remember, a well-structured presentation is the bridge that connects your data to your audience's understanding and appreciation.

Do’s and don'ts on a data presentation

  • Use visuals : Incorporate charts and graphs to enhance understanding.
  • Keep it simple : Avoid clutter and complexity.
  • Highlight key points : Emphasize crucial data.
  • Engage the audience : Encourage questions and discussions.
  • Practice : Rehearse your presentation.

Don'ts:

  • Overload with data : Less is often more; don't overwhelm your audience.
  • Fit Unrelated data : Stay on topic; don't include irrelevant information.
  • Neglect the audience : Ensure your presentation suits your audience's level of expertise.
  • Read word-for-word : Avoid reading directly from slides.
  • Lose focus : Stick to your presentation's purpose.

Summarizing key takeaways

  • Definition : Data presentation is the art of visualizing complex data for better understanding.
  • Importance : Data presentations enhance clarity, engage the audience, aid decision-making, and leave a lasting impact.
  • Types : Textual, Tabular, and Graphical presentations offer various ways to present data.
  • Choosing methods : Select the right method based on data, audience, and purpose.
  • Components : Include data points, comparisons, visuals, infographics, numerical values, and source citations.
  • Structure : Know your audience, have a clear message, tell a compelling story, use visuals, be concise, and practice.
  • Do's and don'ts : Do use visuals, keep it simple, highlight key points, engage the audience, and practice. Don't overload with data, include unrelated information, neglect the audience's expertise, read word-for-word, or lose focus.

FAQ's on a data presentation

1. what is data presentation, and why is it important in 2024.

Data presentation is the process of visually representing data sets to convey information effectively to an audience. In an era where the amount of data generated is vast, visually presenting data using methods such as diagrams, graphs, and charts has become crucial. By simplifying complex data sets, presentation of the data may helps your audience quickly grasp much information without drowning in a sea of chart's, analytics, facts and figures.

2. What are some common methods of data presentation?

There are various methods of data presentation, including graphs and charts, histograms, and cumulative frequency polygons. Each method has its strengths and is often used depending on the type of data you're using and the message you want to convey. For instance, if you want to show data over time, try using a line graph. If you're presenting geographical data, consider to use a heat map.

3. How can I ensure that my data presentation is clear and readable?

To ensure that your data presentation is clear and readable, pay attention to the design and labeling of your charts. Don't forget to label the axes appropriately, as they are critical for understanding the values they represent. Don't fit all the information in one slide or in a single paragraph. Presentation software like Prezent and PowerPoint can help you simplify your vertical axis, charts and tables, making them much easier to understand.

4. What are some common mistakes presenters make when presenting data?

One common mistake is trying to fit too much data into a single chart, which can distort the information and confuse the audience. Another mistake is not considering the needs of the audience. Remember that your audience won't have the same level of familiarity with the data as you do, so it's essential to present the data effectively and respond to questions during a Q&A session.

5. How can I use data visualization to present important data effectively on platforms like LinkedIn?

When presenting data on platforms like LinkedIn, consider using eye-catching visuals like bar graphs or charts. Use concise captions and e.g., examples to highlight the single most important information in your data report. Visuals, such as graphs and tables, can help you stand out in the sea of textual content, making your data presentation more engaging and shareable among your LinkedIn connections.

Create your data presentation with prezent

Prezent can be a valuable tool for creating data presentations. Here's how Prezent can help you in this regard:

  • Time savings : Prezent saves up to 70% of presentation creation time, allowing you to focus on data analysis and insights.
  • On-brand consistency : Ensure 100% brand alignment with Prezent's brand-approved designs for professional-looking data presentations.
  • Effortless collaboration : Real-time sharing and collaboration features make it easy for teams to work together on data presentations.
  • Data storytelling : Choose from 50+ storylines to effectively communicate data insights and engage your audience.
  • Personalization : Create tailored data presentations that resonate with your audience's preferences, enhancing the impact of your data.

In summary, Prezent streamlines the process of creating data presentations by offering time-saving features, ensuring brand consistency, promoting collaboration, and providing tools for effective data storytelling. Whether you need to present data to clients, stakeholders, or within your organization, Prezent can significantly enhance your presentation-making process.

So, go ahead, present your data with confidence, and watch your audience be wowed by your expertise.

Thank you for joining us on this data-driven journey. Stay tuned for more insights, and remember, data presentation is your ticket to making numbers come alive! Sign up for our free trial or book a demo ! ‍

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types of textual data presentation

It is the simplest form of data Presentation often used in schools or universities to provide a clearer picture to students, who are better able to capture the concepts effectively through a pictorial Presentation of simple data.

2. Column chart

types of textual data presentation

It is a simplified version of the pictorial Presentation which involves the management of a larger amount of data being shared during the presentations and providing suitable clarity to the insights of the data.

3. Pie Charts

pie-chart

Pie charts provide a very descriptive & a 2D depiction of the data pertaining to comparisons or resemblance of data in two separate fields.

4. Bar charts

Bar-Charts

A bar chart that shows the accumulation of data with cuboid bars with different dimensions & lengths which are directly proportionate to the values they represent. The bars can be placed either vertically or horizontally depending on the data being represented.

5. Histograms

types of textual data presentation

It is a perfect Presentation of the spread of numerical data. The main differentiation that separates data graphs and histograms are the gaps in the data graphs.

6. Box plots

box-plot

Box plot or Box-plot is a way of representing groups of numerical data through quartiles. Data Presentation is easier with this style of graph dealing with the extraction of data to the minutes of difference.

types of textual data presentation

Map Data graphs help you with data Presentation over an area to display the areas of concern. Map graphs are useful to make an exact depiction of data over a vast case scenario.

All these visual presentations share a common goal of creating meaningful insights and a platform to understand and manage the data in relation to the growth and expansion of one’s in-depth understanding of data & details to plan or execute future decisions or actions.

Importance of Data Presentation

Data Presentation could be both can be a deal maker or deal breaker based on the delivery of the content in the context of visual depiction.

Data Presentation tools are powerful communication tools that can simplify the data by making it easily understandable & readable at the same time while attracting & keeping the interest of its readers and effectively showcase large amounts of complex data in a simplified manner.

If the user can create an insightful presentation of the data in hand with the same sets of facts and figures, then the results promise to be impressive.

There have been situations where the user has had a great amount of data and vision for expansion but the presentation drowned his/her vision.

To impress the higher management and top brass of a firm, effective presentation of data is needed.

Data Presentation helps the clients or the audience to not spend time grasping the concept and the future alternatives of the business and to convince them to invest in the company & turn it profitable both for the investors & the company.

Although data presentation has a lot to offer, the following are some of the major reason behind the essence of an effective presentation:-

  • Many consumers or higher authorities are interested in the interpretation of data, not the raw data itself. Therefore, after the analysis of the data, users should represent the data with a visual aspect for better understanding and knowledge.
  • The user should not overwhelm the audience with a number of slides of the presentation and inject an ample amount of texts as pictures that will speak for themselves.
  • Data presentation often happens in a nutshell with each department showcasing their achievements towards company growth through a graph or a histogram.
  • Providing a brief description would help the user to attain attention in a small amount of time while informing the audience about the context of the presentation
  • The inclusion of pictures, charts, graphs and tables in the presentation help for better understanding the potential outcomes.
  • An effective presentation would allow the organization to determine the difference with the fellow organization and acknowledge its flaws. Comparison of data would assist them in decision making.

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Home Blog Design Understanding Data Presentations (Guide + Examples)

Understanding Data Presentations (Guide + Examples)

Cover for guide on data presentation by SlideModel

In this age of overwhelming information, the skill to effectively convey data has become extremely valuable. Initiating a discussion on data presentation types involves thoughtful consideration of the nature of your data and the message you aim to convey. Different types of visualizations serve distinct purposes. Whether you’re dealing with how to develop a report or simply trying to communicate complex information, how you present data influences how well your audience understands and engages with it. This extensive guide leads you through the different ways of data presentation.

Table of Contents

What is a Data Presentation?

What should a data presentation include, line graphs, treemap chart, scatter plot, how to choose a data presentation type, recommended data presentation templates, common mistakes done in data presentation.

A data presentation is a slide deck that aims to disclose quantitative information to an audience through the use of visual formats and narrative techniques derived from data analysis, making complex data understandable and actionable. This process requires a series of tools, such as charts, graphs, tables, infographics, dashboards, and so on, supported by concise textual explanations to improve understanding and boost retention rate.

Data presentations require us to cull data in a format that allows the presenter to highlight trends, patterns, and insights so that the audience can act upon the shared information. In a few words, the goal of data presentations is to enable viewers to grasp complicated concepts or trends quickly, facilitating informed decision-making or deeper analysis.

Data presentations go beyond the mere usage of graphical elements. Seasoned presenters encompass visuals with the art of data storytelling , so the speech skillfully connects the points through a narrative that resonates with the audience. Depending on the purpose – inspire, persuade, inform, support decision-making processes, etc. – is the data presentation format that is better suited to help us in this journey.

To nail your upcoming data presentation, ensure to count with the following elements:

  • Clear Objectives: Understand the intent of your presentation before selecting the graphical layout and metaphors to make content easier to grasp.
  • Engaging introduction: Use a powerful hook from the get-go. For instance, you can ask a big question or present a problem that your data will answer. Take a look at our guide on how to start a presentation for tips & insights.
  • Structured Narrative: Your data presentation must tell a coherent story. This means a beginning where you present the context, a middle section in which you present the data, and an ending that uses a call-to-action. Check our guide on presentation structure for further information.
  • Visual Elements: These are the charts, graphs, and other elements of visual communication we ought to use to present data. This article will cover one by one the different types of data representation methods we can use, and provide further guidance on choosing between them.
  • Insights and Analysis: This is not just showcasing a graph and letting people get an idea about it. A proper data presentation includes the interpretation of that data, the reason why it’s included, and why it matters to your research.
  • Conclusion & CTA: Ending your presentation with a call to action is necessary. Whether you intend to wow your audience into acquiring your services, inspire them to change the world, or whatever the purpose of your presentation, there must be a stage in which you convey all that you shared and show the path to staying in touch. Plan ahead whether you want to use a thank-you slide, a video presentation, or which method is apt and tailored to the kind of presentation you deliver.
  • Q&A Session: After your speech is concluded, allocate 3-5 minutes for the audience to raise any questions about the information you disclosed. This is an extra chance to establish your authority on the topic. Check our guide on questions and answer sessions in presentations here.

Bar charts are a graphical representation of data using rectangular bars to show quantities or frequencies in an established category. They make it easy for readers to spot patterns or trends. Bar charts can be horizontal or vertical, although the vertical format is commonly known as a column chart. They display categorical, discrete, or continuous variables grouped in class intervals [1] . They include an axis and a set of labeled bars horizontally or vertically. These bars represent the frequencies of variable values or the values themselves. Numbers on the y-axis of a vertical bar chart or the x-axis of a horizontal bar chart are called the scale.

Presentation of the data through bar charts

Real-Life Application of Bar Charts

Let’s say a sales manager is presenting sales to their audience. Using a bar chart, he follows these steps.

Step 1: Selecting Data

The first step is to identify the specific data you will present to your audience.

The sales manager has highlighted these products for the presentation.

  • Product A: Men’s Shoes
  • Product B: Women’s Apparel
  • Product C: Electronics
  • Product D: Home Decor

Step 2: Choosing Orientation

Opt for a vertical layout for simplicity. Vertical bar charts help compare different categories in case there are not too many categories [1] . They can also help show different trends. A vertical bar chart is used where each bar represents one of the four chosen products. After plotting the data, it is seen that the height of each bar directly represents the sales performance of the respective product.

It is visible that the tallest bar (Electronics – Product C) is showing the highest sales. However, the shorter bars (Women’s Apparel – Product B and Home Decor – Product D) need attention. It indicates areas that require further analysis or strategies for improvement.

Step 3: Colorful Insights

Different colors are used to differentiate each product. It is essential to show a color-coded chart where the audience can distinguish between products.

  • Men’s Shoes (Product A): Yellow
  • Women’s Apparel (Product B): Orange
  • Electronics (Product C): Violet
  • Home Decor (Product D): Blue

Accurate bar chart representation of data with a color coded legend

Bar charts are straightforward and easily understandable for presenting data. They are versatile when comparing products or any categorical data [2] . Bar charts adapt seamlessly to retail scenarios. Despite that, bar charts have a few shortcomings. They cannot illustrate data trends over time. Besides, overloading the chart with numerous products can lead to visual clutter, diminishing its effectiveness.

For more information, check our collection of bar chart templates for PowerPoint .

Line graphs help illustrate data trends, progressions, or fluctuations by connecting a series of data points called ‘markers’ with straight line segments. This provides a straightforward representation of how values change [5] . Their versatility makes them invaluable for scenarios requiring a visual understanding of continuous data. In addition, line graphs are also useful for comparing multiple datasets over the same timeline. Using multiple line graphs allows us to compare more than one data set. They simplify complex information so the audience can quickly grasp the ups and downs of values. From tracking stock prices to analyzing experimental results, you can use line graphs to show how data changes over a continuous timeline. They show trends with simplicity and clarity.

Real-life Application of Line Graphs

To understand line graphs thoroughly, we will use a real case. Imagine you’re a financial analyst presenting a tech company’s monthly sales for a licensed product over the past year. Investors want insights into sales behavior by month, how market trends may have influenced sales performance and reception to the new pricing strategy. To present data via a line graph, you will complete these steps.

First, you need to gather the data. In this case, your data will be the sales numbers. For example:

  • January: $45,000
  • February: $55,000
  • March: $45,000
  • April: $60,000
  • May: $ 70,000
  • June: $65,000
  • July: $62,000
  • August: $68,000
  • September: $81,000
  • October: $76,000
  • November: $87,000
  • December: $91,000

After choosing the data, the next step is to select the orientation. Like bar charts, you can use vertical or horizontal line graphs. However, we want to keep this simple, so we will keep the timeline (x-axis) horizontal while the sales numbers (y-axis) vertical.

Step 3: Connecting Trends

After adding the data to your preferred software, you will plot a line graph. In the graph, each month’s sales are represented by data points connected by a line.

Line graph in data presentation

Step 4: Adding Clarity with Color

If there are multiple lines, you can also add colors to highlight each one, making it easier to follow.

Line graphs excel at visually presenting trends over time. These presentation aids identify patterns, like upward or downward trends. However, too many data points can clutter the graph, making it harder to interpret. Line graphs work best with continuous data but are not suitable for categories.

For more information, check our collection of line chart templates for PowerPoint and our article about how to make a presentation graph .

A data dashboard is a visual tool for analyzing information. Different graphs, charts, and tables are consolidated in a layout to showcase the information required to achieve one or more objectives. Dashboards help quickly see Key Performance Indicators (KPIs). You don’t make new visuals in the dashboard; instead, you use it to display visuals you’ve already made in worksheets [3] .

Keeping the number of visuals on a dashboard to three or four is recommended. Adding too many can make it hard to see the main points [4]. Dashboards can be used for business analytics to analyze sales, revenue, and marketing metrics at a time. They are also used in the manufacturing industry, as they allow users to grasp the entire production scenario at the moment while tracking the core KPIs for each line.

Real-Life Application of a Dashboard

Consider a project manager presenting a software development project’s progress to a tech company’s leadership team. He follows the following steps.

Step 1: Defining Key Metrics

To effectively communicate the project’s status, identify key metrics such as completion status, budget, and bug resolution rates. Then, choose measurable metrics aligned with project objectives.

Step 2: Choosing Visualization Widgets

After finalizing the data, presentation aids that align with each metric are selected. For this project, the project manager chooses a progress bar for the completion status and uses bar charts for budget allocation. Likewise, he implements line charts for bug resolution rates.

Data analysis presentation example

Step 3: Dashboard Layout

Key metrics are prominently placed in the dashboard for easy visibility, and the manager ensures that it appears clean and organized.

Dashboards provide a comprehensive view of key project metrics. Users can interact with data, customize views, and drill down for detailed analysis. However, creating an effective dashboard requires careful planning to avoid clutter. Besides, dashboards rely on the availability and accuracy of underlying data sources.

For more information, check our article on how to design a dashboard presentation , and discover our collection of dashboard PowerPoint templates .

Treemap charts represent hierarchical data structured in a series of nested rectangles [6] . As each branch of the ‘tree’ is given a rectangle, smaller tiles can be seen representing sub-branches, meaning elements on a lower hierarchical level than the parent rectangle. Each one of those rectangular nodes is built by representing an area proportional to the specified data dimension.

Treemaps are useful for visualizing large datasets in compact space. It is easy to identify patterns, such as which categories are dominant. Common applications of the treemap chart are seen in the IT industry, such as resource allocation, disk space management, website analytics, etc. Also, they can be used in multiple industries like healthcare data analysis, market share across different product categories, or even in finance to visualize portfolios.

Real-Life Application of a Treemap Chart

Let’s consider a financial scenario where a financial team wants to represent the budget allocation of a company. There is a hierarchy in the process, so it is helpful to use a treemap chart. In the chart, the top-level rectangle could represent the total budget, and it would be subdivided into smaller rectangles, each denoting a specific department. Further subdivisions within these smaller rectangles might represent individual projects or cost categories.

Step 1: Define Your Data Hierarchy

While presenting data on the budget allocation, start by outlining the hierarchical structure. The sequence will be like the overall budget at the top, followed by departments, projects within each department, and finally, individual cost categories for each project.

  • Top-level rectangle: Total Budget
  • Second-level rectangles: Departments (Engineering, Marketing, Sales)
  • Third-level rectangles: Projects within each department
  • Fourth-level rectangles: Cost categories for each project (Personnel, Marketing Expenses, Equipment)

Step 2: Choose a Suitable Tool

It’s time to select a data visualization tool supporting Treemaps. Popular choices include Tableau, Microsoft Power BI, PowerPoint, or even coding with libraries like D3.js. It is vital to ensure that the chosen tool provides customization options for colors, labels, and hierarchical structures.

Here, the team uses PowerPoint for this guide because of its user-friendly interface and robust Treemap capabilities.

Step 3: Make a Treemap Chart with PowerPoint

After opening the PowerPoint presentation, they chose “SmartArt” to form the chart. The SmartArt Graphic window has a “Hierarchy” category on the left.  Here, you will see multiple options. You can choose any layout that resembles a Treemap. The “Table Hierarchy” or “Organization Chart” options can be adapted. The team selects the Table Hierarchy as it looks close to a Treemap.

Step 5: Input Your Data

After that, a new window will open with a basic structure. They add the data one by one by clicking on the text boxes. They start with the top-level rectangle, representing the total budget.  

Treemap used for presenting data

Step 6: Customize the Treemap

By clicking on each shape, they customize its color, size, and label. At the same time, they can adjust the font size, style, and color of labels by using the options in the “Format” tab in PowerPoint. Using different colors for each level enhances the visual difference.

Treemaps excel at illustrating hierarchical structures. These charts make it easy to understand relationships and dependencies. They efficiently use space, compactly displaying a large amount of data, reducing the need for excessive scrolling or navigation. Additionally, using colors enhances the understanding of data by representing different variables or categories.

In some cases, treemaps might become complex, especially with deep hierarchies.  It becomes challenging for some users to interpret the chart. At the same time, displaying detailed information within each rectangle might be constrained by space. It potentially limits the amount of data that can be shown clearly. Without proper labeling and color coding, there’s a risk of misinterpretation.

A heatmap is a data visualization tool that uses color coding to represent values across a two-dimensional surface. In these, colors replace numbers to indicate the magnitude of each cell. This color-shaded matrix display is valuable for summarizing and understanding data sets with a glance [7] . The intensity of the color corresponds to the value it represents, making it easy to identify patterns, trends, and variations in the data.

As a tool, heatmaps help businesses analyze website interactions, revealing user behavior patterns and preferences to enhance overall user experience. In addition, companies use heatmaps to assess content engagement, identifying popular sections and areas of improvement for more effective communication. They excel at highlighting patterns and trends in large datasets, making it easy to identify areas of interest.

We can implement heatmaps to express multiple data types, such as numerical values, percentages, or even categorical data. Heatmaps help us easily spot areas with lots of activity, making them helpful in figuring out clusters [8] . When making these maps, it is important to pick colors carefully. The colors need to show the differences between groups or levels of something. And it is good to use colors that people with colorblindness can easily see.

Check our detailed guide on how to create a heatmap here. Also discover our collection of heatmap PowerPoint templates .

Pie charts are circular statistical graphics divided into slices to illustrate numerical proportions. Each slice represents a proportionate part of the whole, making it easy to visualize the contribution of each component to the total.

The size of the pie charts is influenced by the value of data points within each pie. The total of all data points in a pie determines its size. The pie with the highest data points appears as the largest, whereas the others are proportionally smaller. However, you can present all pies of the same size if proportional representation is not required [9] . Sometimes, pie charts are difficult to read, or additional information is required. A variation of this tool can be used instead, known as the donut chart , which has the same structure but a blank center, creating a ring shape. Presenters can add extra information, and the ring shape helps to declutter the graph.

Pie charts are used in business to show percentage distribution, compare relative sizes of categories, or present straightforward data sets where visualizing ratios is essential.

Real-Life Application of Pie Charts

Consider a scenario where you want to represent the distribution of the data. Each slice of the pie chart would represent a different category, and the size of each slice would indicate the percentage of the total portion allocated to that category.

Step 1: Define Your Data Structure

Imagine you are presenting the distribution of a project budget among different expense categories.

  • Column A: Expense Categories (Personnel, Equipment, Marketing, Miscellaneous)
  • Column B: Budget Amounts ($40,000, $30,000, $20,000, $10,000) Column B represents the values of your categories in Column A.

Step 2: Insert a Pie Chart

Using any of the accessible tools, you can create a pie chart. The most convenient tools for forming a pie chart in a presentation are presentation tools such as PowerPoint or Google Slides.  You will notice that the pie chart assigns each expense category a percentage of the total budget by dividing it by the total budget.

For instance:

  • Personnel: $40,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 40%
  • Equipment: $30,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 30%
  • Marketing: $20,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 20%
  • Miscellaneous: $10,000 / ($40,000 + $30,000 + $20,000 + $10,000) = 10%

You can make a chart out of this or just pull out the pie chart from the data.

Pie chart template in data presentation

3D pie charts and 3D donut charts are quite popular among the audience. They stand out as visual elements in any presentation slide, so let’s take a look at how our pie chart example would look in 3D pie chart format.

3D pie chart in data presentation

Step 03: Results Interpretation

The pie chart visually illustrates the distribution of the project budget among different expense categories. Personnel constitutes the largest portion at 40%, followed by equipment at 30%, marketing at 20%, and miscellaneous at 10%. This breakdown provides a clear overview of where the project funds are allocated, which helps in informed decision-making and resource management. It is evident that personnel are a significant investment, emphasizing their importance in the overall project budget.

Pie charts provide a straightforward way to represent proportions and percentages. They are easy to understand, even for individuals with limited data analysis experience. These charts work well for small datasets with a limited number of categories.

However, a pie chart can become cluttered and less effective in situations with many categories. Accurate interpretation may be challenging, especially when dealing with slight differences in slice sizes. In addition, these charts are static and do not effectively convey trends over time.

For more information, check our collection of pie chart templates for PowerPoint .

Histograms present the distribution of numerical variables. Unlike a bar chart that records each unique response separately, histograms organize numeric responses into bins and show the frequency of reactions within each bin [10] . The x-axis of a histogram shows the range of values for a numeric variable. At the same time, the y-axis indicates the relative frequencies (percentage of the total counts) for that range of values.

Whenever you want to understand the distribution of your data, check which values are more common, or identify outliers, histograms are your go-to. Think of them as a spotlight on the story your data is telling. A histogram can provide a quick and insightful overview if you’re curious about exam scores, sales figures, or any numerical data distribution.

Real-Life Application of a Histogram

In the histogram data analysis presentation example, imagine an instructor analyzing a class’s grades to identify the most common score range. A histogram could effectively display the distribution. It will show whether most students scored in the average range or if there are significant outliers.

Step 1: Gather Data

He begins by gathering the data. The scores of each student in class are gathered to analyze exam scores.

NamesScore
Alice78
Bob85
Clara92
David65
Emma72
Frank88
Grace76
Henry95
Isabel81
Jack70
Kate60
Liam89
Mia75
Noah84
Olivia92

After arranging the scores in ascending order, bin ranges are set.

Step 2: Define Bins

Bins are like categories that group similar values. Think of them as buckets that organize your data. The presenter decides how wide each bin should be based on the range of the values. For instance, the instructor sets the bin ranges based on score intervals: 60-69, 70-79, 80-89, and 90-100.

Step 3: Count Frequency

Now, he counts how many data points fall into each bin. This step is crucial because it tells you how often specific ranges of values occur. The result is the frequency distribution, showing the occurrences of each group.

Here, the instructor counts the number of students in each category.

  • 60-69: 1 student (Kate)
  • 70-79: 4 students (David, Emma, Grace, Jack)
  • 80-89: 7 students (Alice, Bob, Frank, Isabel, Liam, Mia, Noah)
  • 90-100: 3 students (Clara, Henry, Olivia)

Step 4: Create the Histogram

It’s time to turn the data into a visual representation. Draw a bar for each bin on a graph. The width of the bar should correspond to the range of the bin, and the height should correspond to the frequency.  To make your histogram understandable, label the X and Y axes.

In this case, the X-axis should represent the bins (e.g., test score ranges), and the Y-axis represents the frequency.

Histogram in Data Presentation

The histogram of the class grades reveals insightful patterns in the distribution. Most students, with seven students, fall within the 80-89 score range. The histogram provides a clear visualization of the class’s performance. It showcases a concentration of grades in the upper-middle range with few outliers at both ends. This analysis helps in understanding the overall academic standing of the class. It also identifies the areas for potential improvement or recognition.

Thus, histograms provide a clear visual representation of data distribution. They are easy to interpret, even for those without a statistical background. They apply to various types of data, including continuous and discrete variables. One weak point is that histograms do not capture detailed patterns in students’ data, with seven compared to other visualization methods.

A scatter plot is a graphical representation of the relationship between two variables. It consists of individual data points on a two-dimensional plane. This plane plots one variable on the x-axis and the other on the y-axis. Each point represents a unique observation. It visualizes patterns, trends, or correlations between the two variables.

Scatter plots are also effective in revealing the strength and direction of relationships. They identify outliers and assess the overall distribution of data points. The points’ dispersion and clustering reflect the relationship’s nature, whether it is positive, negative, or lacks a discernible pattern. In business, scatter plots assess relationships between variables such as marketing cost and sales revenue. They help present data correlations and decision-making.

Real-Life Application of Scatter Plot

A group of scientists is conducting a study on the relationship between daily hours of screen time and sleep quality. After reviewing the data, they managed to create this table to help them build a scatter plot graph:

Participant IDDaily Hours of Screen TimeSleep Quality Rating
193
228
319
4010
519
637
747
856
956
1073
11101
1265
1373
1482
1592
1647
1756
1847
1992
2064
2137
22101
2328
2456
2537
2619
2782
2846
2973
3028
3174
3292
33101
34101
35101

In the provided example, the x-axis represents Daily Hours of Screen Time, and the y-axis represents the Sleep Quality Rating.

Scatter plot in data presentation

The scientists observe a negative correlation between the amount of screen time and the quality of sleep. This is consistent with their hypothesis that blue light, especially before bedtime, has a significant impact on sleep quality and metabolic processes.

There are a few things to remember when using a scatter plot. Even when a scatter diagram indicates a relationship, it doesn’t mean one variable affects the other. A third factor can influence both variables. The more the plot resembles a straight line, the stronger the relationship is perceived [11] . If it suggests no ties, the observed pattern might be due to random fluctuations in data. When the scatter diagram depicts no correlation, whether the data might be stratified is worth considering.

Choosing the appropriate data presentation type is crucial when making a presentation . Understanding the nature of your data and the message you intend to convey will guide this selection process. For instance, when showcasing quantitative relationships, scatter plots become instrumental in revealing correlations between variables. If the focus is on emphasizing parts of a whole, pie charts offer a concise display of proportions. Histograms, on the other hand, prove valuable for illustrating distributions and frequency patterns. 

Bar charts provide a clear visual comparison of different categories. Likewise, line charts excel in showcasing trends over time, while tables are ideal for detailed data examination. Starting a presentation on data presentation types involves evaluating the specific information you want to communicate and selecting the format that aligns with your message. This ensures clarity and resonance with your audience from the beginning of your presentation.

1. Fact Sheet Dashboard for Data Presentation

types of textual data presentation

Convey all the data you need to present in this one-pager format, an ideal solution tailored for users looking for presentation aids. Global maps, donut chats, column graphs, and text neatly arranged in a clean layout presented in light and dark themes.

Use This Template

2. 3D Column Chart Infographic PPT Template

types of textual data presentation

Represent column charts in a highly visual 3D format with this PPT template. A creative way to present data, this template is entirely editable, and we can craft either a one-page infographic or a series of slides explaining what we intend to disclose point by point.

3. Data Circles Infographic PowerPoint Template

types of textual data presentation

An alternative to the pie chart and donut chart diagrams, this template features a series of curved shapes with bubble callouts as ways of presenting data. Expand the information for each arch in the text placeholder areas.

4. Colorful Metrics Dashboard for Data Presentation

types of textual data presentation

This versatile dashboard template helps us in the presentation of the data by offering several graphs and methods to convert numbers into graphics. Implement it for e-commerce projects, financial projections, project development, and more.

5. Animated Data Presentation Tools for PowerPoint & Google Slides

Canvas Shape Tree Diagram Template

A slide deck filled with most of the tools mentioned in this article, from bar charts, column charts, treemap graphs, pie charts, histogram, etc. Animated effects make each slide look dynamic when sharing data with stakeholders.

6. Statistics Waffle Charts PPT Template for Data Presentations

types of textual data presentation

This PPT template helps us how to present data beyond the typical pie chart representation. It is widely used for demographics, so it’s a great fit for marketing teams, data science professionals, HR personnel, and more.

7. Data Presentation Dashboard Template for Google Slides

types of textual data presentation

A compendium of tools in dashboard format featuring line graphs, bar charts, column charts, and neatly arranged placeholder text areas. 

8. Weather Dashboard for Data Presentation

types of textual data presentation

Share weather data for agricultural presentation topics, environmental studies, or any kind of presentation that requires a highly visual layout for weather forecasting on a single day. Two color themes are available.

9. Social Media Marketing Dashboard Data Presentation Template

types of textual data presentation

Intended for marketing professionals, this dashboard template for data presentation is a tool for presenting data analytics from social media channels. Two slide layouts featuring line graphs and column charts.

10. Project Management Summary Dashboard Template

types of textual data presentation

A tool crafted for project managers to deliver highly visual reports on a project’s completion, the profits it delivered for the company, and expenses/time required to execute it. 4 different color layouts are available.

11. Profit & Loss Dashboard for PowerPoint and Google Slides

types of textual data presentation

A must-have for finance professionals. This typical profit & loss dashboard includes progress bars, donut charts, column charts, line graphs, and everything that’s required to deliver a comprehensive report about a company’s financial situation.

Overwhelming visuals

One of the mistakes related to using data-presenting methods is including too much data or using overly complex visualizations. They can confuse the audience and dilute the key message.

Inappropriate chart types

Choosing the wrong type of chart for the data at hand can lead to misinterpretation. For example, using a pie chart for data that doesn’t represent parts of a whole is not right.

Lack of context

Failing to provide context or sufficient labeling can make it challenging for the audience to understand the significance of the presented data.

Inconsistency in design

Using inconsistent design elements and color schemes across different visualizations can create confusion and visual disarray.

Failure to provide details

Simply presenting raw data without offering clear insights or takeaways can leave the audience without a meaningful conclusion.

Lack of focus

Not having a clear focus on the key message or main takeaway can result in a presentation that lacks a central theme.

Visual accessibility issues

Overlooking the visual accessibility of charts and graphs can exclude certain audience members who may have difficulty interpreting visual information.

In order to avoid these mistakes in data presentation, presenters can benefit from using presentation templates . These templates provide a structured framework. They ensure consistency, clarity, and an aesthetically pleasing design, enhancing data communication’s overall impact.

Understanding and choosing data presentation types are pivotal in effective communication. Each method serves a unique purpose, so selecting the appropriate one depends on the nature of the data and the message to be conveyed. The diverse array of presentation types offers versatility in visually representing information, from bar charts showing values to pie charts illustrating proportions. 

Using the proper method enhances clarity, engages the audience, and ensures that data sets are not just presented but comprehensively understood. By appreciating the strengths and limitations of different presentation types, communicators can tailor their approach to convey information accurately, developing a deeper connection between data and audience understanding.

If you need a quick method to create a data presentation, check out our  AI presentation maker . A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

[1] Government of Canada, S.C. (2021) 5 Data Visualization 5.2 Bar Chart , 5.2 Bar chart .  https://www150.statcan.gc.ca/n1/edu/power-pouvoir/ch9/bargraph-diagrammeabarres/5214818-eng.htm

[2] Kosslyn, S.M., 1989. Understanding charts and graphs. Applied cognitive psychology, 3(3), pp.185-225. https://apps.dtic.mil/sti/pdfs/ADA183409.pdf

[3] Creating a Dashboard . https://it.tufts.edu/book/export/html/1870

[4] https://www.goldenwestcollege.edu/research/data-and-more/data-dashboards/index.html

[5] https://www.mit.edu/course/21/21.guide/grf-line.htm

[6] Jadeja, M. and Shah, K., 2015, January. Tree-Map: A Visualization Tool for Large Data. In GSB@ SIGIR (pp. 9-13). https://ceur-ws.org/Vol-1393/gsb15proceedings.pdf#page=15

[7] Heat Maps and Quilt Plots. https://www.publichealth.columbia.edu/research/population-health-methods/heat-maps-and-quilt-plots

[8] EIU QGIS WORKSHOP. https://www.eiu.edu/qgisworkshop/heatmaps.php

[9] About Pie Charts.  https://www.mit.edu/~mbarker/formula1/f1help/11-ch-c8.htm

[10] Histograms. https://sites.utexas.edu/sos/guided/descriptive/numericaldd/descriptiven2/histogram/ [11] https://asq.org/quality-resources/scatter-diagram

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types of textual data presentation

  • Textual And Tabular Presentation Of Data

Think about a scenario where your report cards are printed in a textual format. Your grades and remarks about you are presented in a paragraph format instead of data tables. Would be very confusing right? This is why data must be presented correctly and clearly. Let us take a look.

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Presentation of data.

Presentation of data is of utter importance nowadays. Afterall everything that’s pleasing to our eyes never fails to grab our attention. Presentation of data refers to an exhibition or putting up data in an attractive and useful manner such that it can be easily interpreted. The three main forms of presentation of data are:

  • Textual presentation
  • Data tables
  • Diagrammatic presentation

Here we will be studying only the textual and tabular presentation, i.e. data tables in some detail.

Textual Presentation

The discussion about the presentation of data starts off with it’s most raw and vague form which is the textual presentation. In such form of presentation, data is simply mentioned as mere text, that is generally in a paragraph. This is commonly used when the data is not very large.

This kind of representation is useful when we are looking to supplement qualitative statements with some data. For this purpose, the data should not be voluminously represented in tables or diagrams. It just has to be a statement that serves as a fitting evidence to our qualitative evidence and helps the reader to get an idea of the scale of a phenomenon .

For example, “the 2002 earthquake proved to be a mass murderer of humans . As many as 10,000 citizens have been reported dead”. The textual representation of data simply requires some intensive reading. This is because the quantitative statement just serves as an evidence of the qualitative statements and one has to go through the entire text before concluding anything.

Further, if the data under consideration is large then the text matter increases substantially. As a result, the reading process becomes more intensive, time-consuming and cumbersome.

Data Tables or Tabular Presentation

A table facilitates representation of even large amounts of data in an attractive, easy to read and organized manner. The data is organized in rows and columns. This is one of the most widely used forms of presentation of data since data tables are easy to construct and read.

Components of  Data Tables

  • Table Number : Each table should have a specific table number for ease of access and locating. This number can be readily mentioned anywhere which serves as a reference and leads us directly to the data mentioned in that particular table.
  • Title:  A table must contain a title that clearly tells the readers about the data it contains, time period of study, place of study and the nature of classification of data .
  • Headnotes:  A headnote further aids in the purpose of a title and displays more information about the table. Generally, headnotes present the units of data in brackets at the end of a table title.
  • Stubs:  These are titles of the rows in a table. Thus a stub display information about the data contained in a particular row.
  • Caption:  A caption is the title of a column in the data table. In fact, it is a counterpart if a stub and indicates the information contained in a column.
  • Body or field:  The body of a table is the content of a table in its entirety. Each item in a body is known as a ‘cell’.
  • Footnotes:  Footnotes are rarely used. In effect, they supplement the title of a table if required.
  • Source:  When using data obtained from a secondary source, this source has to be mentioned below the footnote.

Construction of Data Tables

There are many ways for construction of a good table. However, some basic ideas are:

  • The title should be in accordance with the objective of study:  The title of a table should provide a quick insight into the table.
  • Comparison:  If there might arise a need to compare any two rows or columns then these might be kept close to each other.
  • Alternative location of stubs:  If the rows in a data table are lengthy, then the stubs can be placed on the right-hand side of the table.
  • Headings:  Headings should be written in a singular form. For example, ‘good’ must be used instead of ‘goods’.
  • Footnote:  A footnote should be given only if needed.
  • Size of columns:  Size of columns must be uniform and symmetrical.
  • Use of abbreviations:  Headings and sub-headings should be free of abbreviations.
  • Units: There should be a clear specification of units above the columns.

The Advantages of Tabular Presentation

  • Ease of representation:  A large amount of data can be easily confined in a data table. Evidently, it is the simplest form of data presentation.
  • Ease of analysis:  Data tables are frequently used for statistical analysis like calculation of central tendency, dispersion etc.
  • Helps in comparison:  In a data table, the rows and columns which are required to be compared can be placed next to each other. To point out, this facilitates comparison as it becomes easy to compare each value.
  • Economical:  Construction of a data table is fairly easy and presents the data in a manner which is really easy on the eyes of a reader. Moreover, it saves time as well as space.

Classification of Data and Tabular Presentation

Qualitative classification.

In this classification, data in a table is classified on the basis of qualitative attributes. In other words, if the data contained attributes that cannot be quantified like rural-urban, boys-girls etc. it can be identified as a qualitative classification of data.

200 390
167 100

Quantitative Classification

In quantitative classification, data is classified on basis of quantitative attributes.

0-50 29
51-100 64

Temporal Classification

Here data is classified according to time. Thus when data is mentioned with respect to different time frames, we term such a classification as temporal.

2016 10,000
2017 12,500

Spatial Classification

When data is classified according to a location, it becomes a spatial classification.

India 139,000
Russia 43,000

A Solved Example for You

Q:  The classification in which data in a table is classified according to time is known as:

  • Qualitative
  • Quantitative

Ans:  The form of classification in which data is classified based on time frames is known as the temporal classification of data and tabular presentation.

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10 Methods of Data Presentation That Really Work in 2024

Leah Nguyen • 20 August, 2024 • 13 min read

Have you ever presented a data report to your boss/coworkers/teachers thinking it was super dope like you’re some cyber hacker living in the Matrix, but all they saw was a pile of static numbers that seemed pointless and didn't make sense to them?

Understanding digits is rigid . Making people from non-analytical backgrounds understand those digits is even more challenging.

How can you clear up those confusing numbers and make your presentation as clear as the day? Let's check out these best ways to present data. 💎

How many type of charts are available to present data?7
How many charts are there in statistics?4, including bar, line, histogram and pie.
How many types of charts are available in Excel?8
Who invented charts?William Playfair
When were the charts invented?18th Century

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Data Presentation - What Is It?

The term ’data presentation’ relates to the way you present data in a way that makes even the most clueless person in the room understand. 

Some say it’s witchcraft (you’re manipulating the numbers in some ways), but we’ll just say it’s the power of turning dry, hard numbers or digits into a visual showcase that is easy for people to digest.

Presenting data correctly can help your audience understand complicated processes, identify trends, and instantly pinpoint whatever is going on without exhausting their brains.

Good data presentation helps…

  • Make informed decisions and arrive at positive outcomes . If you see the sales of your product steadily increase throughout the years, it’s best to keep milking it or start turning it into a bunch of spin-offs (shoutout to Star Wars👀).
  • Reduce the time spent processing data . Humans can digest information graphically 60,000 times faster than in the form of text. Grant them the power of skimming through a decade of data in minutes with some extra spicy graphs and charts.
  • Communicate the results clearly . Data does not lie. They’re based on factual evidence and therefore if anyone keeps whining that you might be wrong, slap them with some hard data to keep their mouths shut.
  • Add to or expand the current research . You can see what areas need improvement, as well as what details often go unnoticed while surfing through those little lines, dots or icons that appear on the data board.

Methods of Data Presentation and Examples

Imagine you have a delicious pepperoni, extra-cheese pizza. You can decide to cut it into the classic 8 triangle slices, the party style 12 square slices, or get creative and abstract on those slices. 

There are various ways to cut a pizza and you get the same variety with how you present your data. In this section, we will bring you the 10 ways to slice a pizza - we mean to present your data - that will make your company’s most important asset as clear as day. Let's dive into 10 ways to present data efficiently.

#1 - Tabular 

Among various types of data presentation, tabular is the most fundamental method, with data presented in rows and columns. Excel or Google Sheets would qualify for the job. Nothing fancy.

a table displaying the changes in revenue between the year 2017 and 2018 in the East, West, North, and South region

This is an example of a tabular presentation of data on Google Sheets. Each row and column has an attribute (year, region, revenue, etc.), and you can do a custom format to see the change in revenue throughout the year.

When presenting data as text, all you do is write your findings down in paragraphs and bullet points, and that’s it. A piece of cake to you, a tough nut to crack for whoever has to go through all of the reading to get to the point.

  • 65% of email users worldwide access their email via a mobile device.
  • Emails that are optimised for mobile generate 15% higher click-through rates.
  • 56% of brands using emojis in their email subject lines had a higher open rate.

(Source: CustomerThermometer )

All the above quotes present statistical information in textual form. Since not many people like going through a wall of texts, you’ll have to figure out another route when deciding to use this method, such as breaking the data down into short, clear statements, or even as catchy puns if you’ve got the time to think of them.

#3 - Pie chart

A pie chart (or a ‘donut chart’ if you stick a hole in the middle of it) is a circle divided into slices that show the relative sizes of data within a whole. If you’re using it to show percentages, make sure all the slices add up to 100%.

Methods of data presentation

The pie chart is a familiar face at every party and is usually recognised by most people. However, one setback of using this method is our eyes sometimes can’t identify the differences in slices of a circle, and it’s nearly impossible to compare similar slices from two different pie charts, making them the villains in the eyes of data analysts.

a half-eaten pie chart

#4 - Bar chart

The bar chart is a chart that presents a bunch of items from the same category, usually in the form of rectangular bars that are placed at an equal distance from each other. Their heights or lengths depict the values they represent.

They can be as simple as this:

a simple bar chart example

Or more complex and detailed like this example of data presentation. Contributing to an effective statistic presentation, this one is a grouped bar chart that not only allows you to compare categories but also the groups within them as well.

an example of a grouped bar chart

#5 - Histogram

Similar in appearance to the bar chart but the rectangular bars in histograms don’t often have the gap like their counterparts.

Instead of measuring categories like weather preferences or favourite films as a bar chart does, a histogram only measures things that can be put into numbers.

an example of a histogram chart showing the distribution of students' score for the IQ test

Teachers can use presentation graphs like a histogram to see which score group most of the students fall into, like in this example above.

#6 - Line graph

Recordings to ways of displaying data, we shouldn't overlook the effectiveness of line graphs. Line graphs are represented by a group of data points joined together by a straight line. There can be one or more lines to compare how several related things change over time. 

an example of the line graph showing the population of bears from 2017 to 2022

On a line chart’s horizontal axis, you usually have text labels, dates or years, while the vertical axis usually represents the quantity (e.g.: budget, temperature or percentage).

#7 - Pictogram graph

A pictogram graph uses pictures or icons relating to the main topic to visualise a small dataset. The fun combination of colours and illustrations makes it a frequent use at schools.

How to Create Pictographs and Icon Arrays in Visme-6 pictograph maker

Pictograms are a breath of fresh air if you want to stay away from the monotonous line chart or bar chart for a while. However, they can present a very limited amount of data and sometimes they are only there for displays and do not represent real statistics.

#8 - Radar chart

If presenting five or more variables in the form of a bar chart is too stuffy then you should try using a radar chart, which is one of the most creative ways to present data.

Radar charts show data in terms of how they compare to each other starting from the same point. Some also call them ‘spider charts’ because each aspect combined looks like a spider web.

a radar chart showing the text scores between two students

Radar charts can be a great use for parents who’d like to compare their child’s grades with their peers to lower their self-esteem. You can see that each angular represents a subject with a score value ranging from 0 to 100. Each student’s score across 5 subjects is highlighted in a different colour.

a radar chart showing the power distribution of a Pokemon

If you think that this method of data presentation somehow feels familiar, then you’ve probably encountered one while playing Pokémon .

#9 - Heat map

A heat map represents data density in colours. The bigger the number, the more colour intensity that data will be represented.

voting chart

Most US citizens would be familiar with this data presentation method in geography. For elections, many news outlets assign a specific colour code to a state, with blue representing one candidate and red representing the other. The shade of either blue or red in each state shows the strength of the overall vote in that state.

a heatmap showing which parts the visitors click on in a website

Another great thing you can use a heat map for is to map what visitors to your site click on. The more a particular section is clicked the ‘hotter’ the colour will turn, from blue to bright yellow to red.

#10 - Scatter plot

If you present your data in dots instead of chunky bars, you’ll have a scatter plot. 

A scatter plot is a grid with several inputs showing the relationship between two variables. It’s good at collecting seemingly random data and revealing some telling trends.

a scatter plot example showing the relationship between beach visitors each day and the average daily temperature

For example, in this graph, each dot shows the average daily temperature versus the number of beach visitors across several days. You can see that the dots get higher as the temperature increases, so it’s likely that hotter weather leads to more visitors.

5 Data Presentation Mistakes to Avoid

#1 - assume your audience understands what the numbers represent.

You may know all the behind-the-scenes of your data since you’ve worked with them for weeks, but your audience doesn’t.

sales data board

Showing without telling only invites more and more questions from your audience, as they have to constantly make sense of your data, wasting the time of both sides as a result.

While showing your data presentations, you should tell them what the data are about before hitting them with waves of numbers first. You can use interactive activities such as polls , word clouds , online quizzes and Q&A sections , combined with icebreaker games , to assess their understanding of the data and address any confusion beforehand.

#2 - Use the wrong type of chart

Charts such as pie charts must have a total of 100% so if your numbers accumulate to 193% like this example below, you’re definitely doing it wrong.

bad example of data presentation

Before making a chart, ask yourself: what do I want to accomplish with my data? Do you want to see the relationship between the data sets, show the up and down trends of your data, or see how segments of one thing make up a whole?

Remember, clarity always comes first. Some data visualisations may look cool, but if they don’t fit your data, steer clear of them. 

#3 - Make it 3D

3D is a fascinating graphical presentation example. The third dimension is cool, but full of risks.

types of textual data presentation

Can you see what’s behind those red bars? Because we can’t either. You may think that 3D charts add more depth to the design, but they can create false perceptions as our eyes see 3D objects closer and bigger than they appear, not to mention they cannot be seen from multiple angles.

#4 - Use different types of charts to compare contents in the same category

types of textual data presentation

This is like comparing a fish to a monkey. Your audience won’t be able to identify the differences and make an appropriate correlation between the two data sets. 

Next time, stick to one type of data presentation only. Avoid the temptation of trying various data visualisation methods in one go and make your data as accessible as possible.

#5 - Bombard the audience with too much information

The goal of data presentation is to make complex topics much easier to understand, and if you’re bringing too much information to the table, you’re missing the point.

a very complicated data presentation with too much information on the screen

The more information you give, the more time it will take for your audience to process it all. If you want to make your data understandable and give your audience a chance to remember it, keep the information within it to an absolute minimum. You should end your session with open-ended questions to see what your participants really think.

What are the Best Methods of Data Presentation?

Finally, which is the best way to present data?

The answer is…

There is none! Each type of presentation has its own strengths and weaknesses and the one you choose greatly depends on what you’re trying to do. 

For example:

  • Go for a scatter plot if you’re exploring the relationship between different data values, like seeing whether the sales of ice cream go up because of the temperature or because people are just getting more hungry and greedy each day?
  • Go for a line graph if you want to mark a trend over time. 
  • Go for a heat map if you like some fancy visualisation of the changes in a geographical location, or to see your visitors' behaviour on your website.
  • Go for a pie chart (especially in 3D) if you want to be shunned by others because it was never a good idea👇

example of how a bad pie chart represents the data in a complicated way

Frequently Asked Questions

What is a chart presentation.

A chart presentation is a way of presenting data or information using visual aids such as charts, graphs, and diagrams. The purpose of a chart presentation is to make complex information more accessible and understandable for the audience.

When can I use charts for the presentation?

Charts can be used to compare data, show trends over time, highlight patterns, and simplify complex information.

Why should you use charts for presentation?

You should use charts to ensure your contents and visuals look clean, as they are the visual representative, provide clarity, simplicity, comparison, contrast and super time-saving!

What are the 4 graphical methods of presenting data?

Histogram, Smoothed frequency graph, Pie diagram or Pie chart, Cumulative or ogive frequency graph, and Frequency Polygon.

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Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

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Business Analyst Skills 101: A Roadmap To Success In The Data-Driven Era

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Module 1: An Introduction to Data Literacy and Data Visualization

Methods of Data Presentation

Once data has been collected and analyzed, there are many different ways you can communicate those results:

  • Write a report describing your results
  • Organize your results into a table
  • Display your results visually in a chart or infographic

For example, if a university wanted to find out if their students preferred virtual or in-person classes, they might conduct a survey. That survey might ask students if they prefer attending their classes virtually or in-person, but would probably also include an option for students who wanted to do a mix of both and students who didn’t have a strong preference.

When the data is ready to be presented, it could be written in text, perhaps as part of a report:

“Of the 1260 students surveyed, 560 students stated a preference for attending their classes virtually, 440 preferred in-person, 1006 stated that they would prefer a mix of both virtual and in-person classes and 194 did not have a strong preference.”

This is a simple way of presenting the data, but does require reading through quite a bit of text, and doesn’t allow for easy comparison between the results.

To really focus in on the numbers, this information could also be presented in a table, as in Table 1.1 below.

Table 1.1. Student Preferences for Attending Class
Virtually 560
In-Person 440
Mix of Virtual and In-Person 1006
No Preference 194

The advantage of presenting this data in a table is that it’s all about the numbers. This table makes it clear that most students prefer a mix of virtual and in-person classes. However, it still doesn’t allow for immediate comparison between all of the results. When you are looking to compare more than two numbers, it is often better to present the data in a more visual way.

To make it easier to compare the results, this information could also be presented visually in a bar graph [1] (see Figure 1.2 below).

From looking at this graph, it is clear straight away that most students prefer a mix of virtual and in-person classes. This illustrates how powerful data visualizations can be; you can tell a clear story without using words or numbers.

Key Takeaways

There are three main methods of data presentation:

  • Author: Nora Mulvaney, License CC0 1.0 https://creativecommons.org/publicdomain/zero/1.0/ ↵

Critical Data Literacy Copyright © 2022 by Nora Mulvaney and Audrey Wubbenhorst and Amtoj Kaur is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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TEXTUAL, TABULAR & DIAGRAMMATIC PRESENTATION OF DATA

data representation

STATISTICS : PRESENTATION OF DATA

Data can be presented in three ways:

  • Textual presentation
  • Tabular presentation
  • Diagrammatic presentation

1. Textual Mode of presentation is  layman’s method of presentation of data.  Anyone can prepare, anyone can understand. No specific skill(s) is/are required.

2. Tabular Mode of presentation is  the most accurate mode of presentation of data.  It requires a lot of skill to prepare, and some skill(s) to understand. Table facilitates comparison.

But, Table should be good enough as per some points of view:

  • 1. Appealing
  • 2. Well-balanced
  • 3. Compulsory Title and Table Number
  • 4. Title should be  self-explanatory
  • 5. Units must be properly mentioned
  • 6. Comparison should be easy
  • 7. Sources and footnotes (if any) must be mentioned at the bottom

Below is a sample of how a table should look like:

Table No. 1: Format of a table

 

CAPTION

Height (cm)

Weight (kg)

Age (Years)

STUB

 

BODY OF THE TABLE

 

 

 

 

 

 

 

 

* Sources: 1. Kailasha Foundation – Fun & Learn Portal LMS Directory *Footnotes: The entire upper part of the table is called BOX HEAD.

3. Diagrammatic Mode of Presentation:

A. Non-Frequency Diagrams: Non-frequency diagrams correspond to the data  which are NOT frequency data.  (a) Bar Diagrams (b) Line Diagrams (Historiagram) (c) Pie Diagram or Pie Chart

B. Frequency Diagrams: Frequency Data are presented. Mostly class-intervals are presented via this mode. Three most common frequency diagrams are: (a) Histogram (b) Frequency Polygon (c) Ogives: (i) Less than type Ogives (ii) More than type Ogives

  • 1. Bar Diagram and Line Diagram are inter-convertible
  • 2. Bar Diagram and Line Diagram can both be of simple and multiple types
  • 3. Multiple bar diagram or Multiple Line diagram is used when two related series (in same unit) are to be compared
  • 4. Multiple axis bar diagram or Multiple axis Line diagram is used when units in the two series are different

ILLUSTRATIONS OF PRESENTATION OF DATA:

Bar Diagrams:

Line Diagram:

presentation of data

Multiple  Bar Diagram:

presentation of data

Frequency Polygon:

presentation of data

FREQUENCY CURVE:

A smooth join of all vertices of a frequency polygon. This is broadly divided into four shapes:

(i) Bell Shaped (Most Common Shape) (ii) U-Shaped (iii) J – Shaped: Simple J – shaped & Inverted J – Shaped (iv) Mixed Curve (Second Most Common Shape)

  • 1. CENSUS: The collection of data from every element in a population or universe or arena of statistical enquiry.
  • 2. SAMPLE: The collection of data from subgroup or subset of the population.
  • 3. FREQUENCY: The number of times a certain value or class of values occurs.
  • 4. CUMULATIVE FREQUENCY: The running total of the frequencies at each class interval level.
  • 5. FREQUENCY DISTRIBUTION: The organization of raw data in table form with classes and frequencies.
  • 6. CLASS LIMITS: The  originally assigned extreme values  of classes are called class limits, viz. Lower class limit and upper class limit.
  • 7. CLASS WIDTH: The difference between the upper and lower boundaries  (NOT limits) of any class.
  • 8. CLASS BOUNDARY: After making the distribution continuous, the upper class boundary of a class becomes equal to the lower class boundary of the next class.
  • 9. CLASS MARK: The mid-point of any class is called the class mark.

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Blog Data Visualization 10 Data Presentation Examples For Strategic Communication

10 Data Presentation Examples For Strategic Communication

Written by: Krystle Wong Sep 28, 2023

Data Presentation Examples

Knowing how to present data is like having a superpower. 

Data presentation today is no longer just about numbers on a screen; it’s storytelling with a purpose. It’s about captivating your audience, making complex stuff look simple and inspiring action. 

To help turn your data into stories that stick, influence decisions and make an impact, check out Venngage’s free chart maker or follow me on a tour into the world of data storytelling along with data presentation templates that work across different fields, from business boardrooms to the classroom and beyond. Keep scrolling to learn more! 

Click to jump ahead:

10 Essential data presentation examples + methods you should know

What should be included in a data presentation, what are some common mistakes to avoid when presenting data, faqs on data presentation examples, transform your message with impactful data storytelling.

Data presentation is a vital skill in today’s information-driven world. Whether you’re in business, academia, or simply want to convey information effectively, knowing the different ways of presenting data is crucial. For impactful data storytelling, consider these essential data presentation methods:

1. Bar graph

Ideal for comparing data across categories or showing trends over time.

Bar graphs, also known as bar charts are workhorses of data presentation. They’re like the Swiss Army knives of visualization methods because they can be used to compare data in different categories or display data changes over time. 

In a bar chart, categories are displayed on the x-axis and the corresponding values are represented by the height of the bars on the y-axis. 

types of textual data presentation

It’s a straightforward and effective way to showcase raw data, making it a staple in business reports, academic presentations and beyond.

Make sure your bar charts are concise with easy-to-read labels. Whether your bars go up or sideways, keep it simple by not overloading with too many categories.

types of textual data presentation

2. Line graph

Great for displaying trends and variations in data points over time or continuous variables.

Line charts or line graphs are your go-to when you want to visualize trends and variations in data sets over time.

One of the best quantitative data presentation examples, they work exceptionally well for showing continuous data, such as sales projections over the last couple of years or supply and demand fluctuations. 

types of textual data presentation

The x-axis represents time or a continuous variable and the y-axis represents the data values. By connecting the data points with lines, you can easily spot trends and fluctuations.

A tip when presenting data with line charts is to minimize the lines and not make it too crowded. Highlight the big changes, put on some labels and give it a catchy title.

types of textual data presentation

3. Pie chart

Useful for illustrating parts of a whole, such as percentages or proportions.

Pie charts are perfect for showing how a whole is divided into parts. They’re commonly used to represent percentages or proportions and are great for presenting survey results that involve demographic data. 

Each “slice” of the pie represents a portion of the whole and the size of each slice corresponds to its share of the total. 

types of textual data presentation

While pie charts are handy for illustrating simple distributions, they can become confusing when dealing with too many categories or when the differences in proportions are subtle.

Don’t get too carried away with slices — label those slices with percentages or values so people know what’s what and consider using a legend for more categories.

types of textual data presentation

4. Scatter plot

Effective for showing the relationship between two variables and identifying correlations.

Scatter plots are all about exploring relationships between two variables. They’re great for uncovering correlations, trends or patterns in data. 

In a scatter plot, every data point appears as a dot on the chart, with one variable marked on the horizontal x-axis and the other on the vertical y-axis.

types of textual data presentation

By examining the scatter of points, you can discern the nature of the relationship between the variables, whether it’s positive, negative or no correlation at all.

If you’re using scatter plots to reveal relationships between two variables, be sure to add trendlines or regression analysis when appropriate to clarify patterns. Label data points selectively or provide tooltips for detailed information.

types of textual data presentation

5. Histogram

Best for visualizing the distribution and frequency of a single variable.

Histograms are your choice when you want to understand the distribution and frequency of a single variable. 

They divide the data into “bins” or intervals and the height of each bar represents the frequency or count of data points falling into that interval. 

types of textual data presentation

Histograms are excellent for helping to identify trends in data distributions, such as peaks, gaps or skewness.

Here’s something to take note of — ensure that your histogram bins are appropriately sized to capture meaningful data patterns. Using clear axis labels and titles can also help explain the distribution of the data effectively.

types of textual data presentation

6. Stacked bar chart

Useful for showing how different components contribute to a whole over multiple categories.

Stacked bar charts are a handy choice when you want to illustrate how different components contribute to a whole across multiple categories. 

Each bar represents a category and the bars are divided into segments to show the contribution of various components within each category. 

types of textual data presentation

This method is ideal for highlighting both the individual and collective significance of each component, making it a valuable tool for comparative analysis.

Stacked bar charts are like data sandwiches—label each layer so people know what’s what. Keep the order logical and don’t forget the paintbrush for snazzy colors. Here’s a data analysis presentation example on writers’ productivity using stacked bar charts:

types of textual data presentation

7. Area chart

Similar to line charts but with the area below the lines filled, making them suitable for showing cumulative data.

Area charts are close cousins of line charts but come with a twist. 

Imagine plotting the sales of a product over several months. In an area chart, the space between the line and the x-axis is filled, providing a visual representation of the cumulative total. 

types of textual data presentation

This makes it easy to see how values stack up over time, making area charts a valuable tool for tracking trends in data.

For area charts, use them to visualize cumulative data and trends, but avoid overcrowding the chart. Add labels, especially at significant points and make sure the area under the lines is filled with a visually appealing color gradient.

types of textual data presentation

8. Tabular presentation

Presenting data in rows and columns, often used for precise data values and comparisons.

Tabular data presentation is all about clarity and precision. Think of it as presenting numerical data in a structured grid, with rows and columns clearly displaying individual data points. 

A table is invaluable for showcasing detailed data, facilitating comparisons and presenting numerical information that needs to be exact. They’re commonly used in reports, spreadsheets and academic papers.

types of textual data presentation

When presenting tabular data, organize it neatly with clear headers and appropriate column widths. Highlight important data points or patterns using shading or font formatting for better readability.

9. Textual data

Utilizing written or descriptive content to explain or complement data, such as annotations or explanatory text.

Textual data presentation may not involve charts or graphs, but it’s one of the most used qualitative data presentation examples. 

It involves using written content to provide context, explanations or annotations alongside data visuals. Think of it as the narrative that guides your audience through the data. 

Well-crafted textual data can make complex information more accessible and help your audience understand the significance of the numbers and visuals.

Textual data is your chance to tell a story. Break down complex information into bullet points or short paragraphs and use headings to guide the reader’s attention.

10. Pictogram

Using simple icons or images to represent data is especially useful for conveying information in a visually intuitive manner.

Pictograms are all about harnessing the power of images to convey data in an easy-to-understand way. 

Instead of using numbers or complex graphs, you use simple icons or images to represent data points. 

For instance, you could use a thumbs up emoji to illustrate customer satisfaction levels, where each face represents a different level of satisfaction. 

types of textual data presentation

Pictograms are great for conveying data visually, so choose symbols that are easy to interpret and relevant to the data. Use consistent scaling and a legend to explain the symbols’ meanings, ensuring clarity in your presentation.

types of textual data presentation

Looking for more data presentation ideas? Use the Venngage graph maker or browse through our gallery of chart templates to pick a template and get started! 

A comprehensive data presentation should include several key elements to effectively convey information and insights to your audience. Here’s a list of what should be included in a data presentation:

1. Title and objective

  • Begin with a clear and informative title that sets the context for your presentation.
  • State the primary objective or purpose of the presentation to provide a clear focus.

types of textual data presentation

2. Key data points

  • Present the most essential data points or findings that align with your objective.
  • Use charts, graphical presentations or visuals to illustrate these key points for better comprehension.

types of textual data presentation

3. Context and significance

  • Provide a brief overview of the context in which the data was collected and why it’s significant.
  • Explain how the data relates to the larger picture or the problem you’re addressing.

4. Key takeaways

  • Summarize the main insights or conclusions that can be drawn from the data.
  • Highlight the key takeaways that the audience should remember.

5. Visuals and charts

  • Use clear and appropriate visual aids to complement the data.
  • Ensure that visuals are easy to understand and support your narrative.

types of textual data presentation

6. Implications or actions

  • Discuss the practical implications of the data or any recommended actions.
  • If applicable, outline next steps or decisions that should be taken based on the data.

types of textual data presentation

7. Q&A and discussion

  • Allocate time for questions and open discussion to engage the audience.
  • Address queries and provide additional insights or context as needed.

Presenting data is a crucial skill in various professional fields, from business to academia and beyond. To ensure your data presentations hit the mark, here are some common mistakes that you should steer clear of:

Overloading with data

Presenting too much data at once can overwhelm your audience. Focus on the key points and relevant information to keep the presentation concise and focused. Here are some free data visualization tools you can use to convey data in an engaging and impactful way. 

Assuming everyone’s on the same page

It’s easy to assume that your audience understands as much about the topic as you do. But this can lead to either dumbing things down too much or diving into a bunch of jargon that leaves folks scratching their heads. Take a beat to figure out where your audience is coming from and tailor your presentation accordingly.

Misleading visuals

Using misleading visuals, such as distorted scales or inappropriate chart types can distort the data’s meaning. Pick the right data infographics and understandable charts to ensure that your visual representations accurately reflect the data.

Not providing context

Data without context is like a puzzle piece with no picture on it. Without proper context, data may be meaningless or misinterpreted. Explain the background, methodology and significance of the data.

Not citing sources properly

Neglecting to cite sources and provide citations for your data can erode its credibility. Always attribute data to its source and utilize reliable sources for your presentation.

Not telling a story

Avoid simply presenting numbers. If your presentation lacks a clear, engaging story that takes your audience on a journey from the beginning (setting the scene) through the middle (data analysis) to the end (the big insights and recommendations), you’re likely to lose their interest.

Infographics are great for storytelling because they mix cool visuals with short and sweet text to explain complicated stuff in a fun and easy way. Create one with Venngage’s free infographic maker to create a memorable story that your audience will remember.

Ignoring data quality

Presenting data without first checking its quality and accuracy can lead to misinformation. Validate and clean your data before presenting it.

Simplify your visuals

Fancy charts might look cool, but if they confuse people, what’s the point? Go for the simplest visual that gets your message across. Having a dilemma between presenting data with infographics v.s data design? This article on the difference between data design and infographics might help you out. 

Missing the emotional connection

Data isn’t just about numbers; it’s about people and real-life situations. Don’t forget to sprinkle in some human touch, whether it’s through relatable stories, examples or showing how the data impacts real lives.

Skipping the actionable insights

At the end of the day, your audience wants to know what they should do with all the data. If you don’t wrap up with clear, actionable insights or recommendations, you’re leaving them hanging. Always finish up with practical takeaways and the next steps.

Can you provide some data presentation examples for business reports?

Business reports often benefit from data presentation through bar charts showing sales trends over time, pie charts displaying market share,or tables presenting financial performance metrics like revenue and profit margins.

What are some creative data presentation examples for academic presentations?

Creative data presentation ideas for academic presentations include using statistical infographics to illustrate research findings and statistical data, incorporating storytelling techniques to engage the audience or utilizing heat maps to visualize data patterns.

What are the key considerations when choosing the right data presentation format?

When choosing a chart format , consider factors like data complexity, audience expertise and the message you want to convey. Options include charts (e.g., bar, line, pie), tables, heat maps, data visualization infographics and interactive dashboards.

Knowing the type of data visualization that best serves your data is just half the battle. Here are some best practices for data visualization to make sure that the final output is optimized. 

How can I choose the right data presentation method for my data?

To select the right data presentation method, start by defining your presentation’s purpose and audience. Then, match your data type (e.g., quantitative, qualitative) with suitable visualization techniques (e.g., histograms, word clouds) and choose an appropriate presentation format (e.g., slide deck, report, live demo).

For more presentation ideas , check out this guide on how to make a good presentation or use a presentation software to simplify the process.  

How can I make my data presentations more engaging and informative?

To enhance data presentations, use compelling narratives, relatable examples and fun data infographics that simplify complex data. Encourage audience interaction, offer actionable insights and incorporate storytelling elements to engage and inform effectively.

The opening of your presentation holds immense power in setting the stage for your audience. To design a presentation and convey your data in an engaging and informative, try out Venngage’s free presentation maker to pick the right presentation design for your audience and topic. 

What is the difference between data visualization and data presentation?

Data presentation typically involves conveying data reports and insights to an audience, often using visuals like charts and graphs. Data visualization , on the other hand, focuses on creating those visual representations of data to facilitate understanding and analysis. 

Now that you’ve learned a thing or two about how to use these methods of data presentation to tell a compelling data story , it’s time to take these strategies and make them your own. 

But here’s the deal: these aren’t just one-size-fits-all solutions. Remember that each example we’ve uncovered here is not a rigid template but a source of inspiration. It’s all about making your audience go, “Wow, I get it now!”

Think of your data presentations as your canvas – it’s where you paint your story, convey meaningful insights and make real change happen. 

So, go forth, present your data with confidence and purpose and watch as your strategic influence grows, one compelling presentation at a time.

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Present Your Data Like a Pro

  • Joel Schwartzberg

types of textual data presentation

Demystify the numbers. Your audience will thank you.

While a good presentation has data, data alone doesn’t guarantee a good presentation. It’s all about how that data is presented. The quickest way to confuse your audience is by sharing too many details at once. The only data points you should share are those that significantly support your point — and ideally, one point per chart. To avoid the debacle of sheepishly translating hard-to-see numbers and labels, rehearse your presentation with colleagues sitting as far away as the actual audience would. While you’ve been working with the same chart for weeks or months, your audience will be exposed to it for mere seconds. Give them the best chance of comprehending your data by using simple, clear, and complete language to identify X and Y axes, pie pieces, bars, and other diagrammatic elements. Try to avoid abbreviations that aren’t obvious, and don’t assume labeled components on one slide will be remembered on subsequent slides. Every valuable chart or pie graph has an “Aha!” zone — a number or range of data that reveals something crucial to your point. Make sure you visually highlight the “Aha!” zone, reinforcing the moment by explaining it to your audience.

With so many ways to spin and distort information these days, a presentation needs to do more than simply share great ideas — it needs to support those ideas with credible data. That’s true whether you’re an executive pitching new business clients, a vendor selling her services, or a CEO making a case for change.

types of textual data presentation

  • JS Joel Schwartzberg oversees executive communications for a major national nonprofit, is a professional presentation coach, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team . You can find him on LinkedIn and X. TheJoelTruth

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Presentation of Data

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Statistics deals with the collection, presentation and analysis of the data, as well as drawing meaningful conclusions from the given data. Generally, the data can be classified into two different types, namely primary data and secondary data. If the information is collected by the investigator with a definite objective in their mind, then the data obtained is called the primary data. If the information is gathered from a source, which already had the information stored, then the data obtained is called secondary data. Once the data is collected, the presentation of data plays a major role in concluding the result. Here, we will discuss how to present the data with many solved examples.

What is Meant by Presentation of Data?

As soon as the data collection is over, the investigator needs to find a way of presenting the data in a meaningful, efficient and easily understood way to identify the main features of the data at a glance using a suitable presentation method. Generally, the data in the statistics can be presented in three different forms, such as textual method, tabular method and graphical method.

Presentation of Data Examples

Now, let us discuss how to present the data in a meaningful way with the help of examples.

Consider the marks given below, which are obtained by 10 students in Mathematics:

36, 55, 73, 95, 42, 60, 78, 25, 62, 75.

Find the range for the given data.

Given Data: 36, 55, 73, 95, 42, 60, 78, 25, 62, 75.

The data given is called the raw data.

First, arrange the data in the ascending order : 25, 36, 42, 55, 60, 62, 73, 75, 78, 95.

Therefore, the lowest mark is 25 and the highest mark is 95.

We know that the range of the data is the difference between the highest and the lowest value in the dataset.

Therefore, Range = 95-25 = 70.

Note: Presentation of data in ascending or descending order can be time-consuming if we have a larger number of observations in an experiment.

Now, let us discuss how to present the data if we have a comparatively more number of observations in an experiment.

Consider the marks obtained by 30 students in Mathematics subject (out of 100 marks)

10, 20, 36, 92, 95, 40, 50, 56, 60, 70, 92, 88, 80, 70, 72, 70, 36, 40, 36, 40, 92, 40, 50, 50, 56, 60, 70, 60, 60, 88.

In this example, the number of observations is larger compared to example 1. So, the presentation of data in ascending or descending order is a bit time-consuming. Hence, we can go for the method called ungrouped frequency distribution table or simply frequency distribution table . In this method, we can arrange the data in tabular form in terms of frequency.

For example, 3 students scored 50 marks. Hence, the frequency of 50 marks is 3. Now, let us construct the frequency distribution table for the given data.

Therefore, the presentation of data is given as below:

10

1

20

1

36

3

40

4

50

3

56

2

60

4

70

4

72

1

80

1

88

2

92

3

95

1

The following example shows the presentation of data for the larger number of observations in an experiment.

Consider the marks obtained by 100 students in a Mathematics subject (out of 100 marks)

95, 67, 28, 32, 65, 65, 69, 33, 98, 96,76, 42, 32, 38, 42, 40, 40, 69, 95, 92, 75, 83, 76, 83, 85, 62, 37, 65, 63, 42, 89, 65, 73, 81, 49, 52, 64, 76, 83, 92, 93, 68, 52, 79, 81, 83, 59, 82, 75, 82, 86, 90, 44, 62, 31, 36, 38, 42, 39, 83, 87, 56, 58, 23, 35, 76, 83, 85, 30, 68, 69, 83, 86, 43, 45, 39, 83, 75, 66, 83, 92, 75, 89, 66, 91, 27, 88, 89, 93, 42, 53, 69, 90, 55, 66, 49, 52, 83, 34, 36.

Now, we have 100 observations to present the data. In this case, we have more data when compared to example 1 and example 2. So, these data can be arranged in the tabular form called the grouped frequency table. Hence, we group the given data like 20-29, 30-39, 40-49, ….,90-99 (As our data is from 23 to 98). The grouping of data is called the “class interval” or “classes”, and the size of the class is called “class-size” or “class-width”.

In this case, the class size is 10. In each class, we have a lower-class limit and an upper-class limit. For example, if the class interval is 30-39, the lower-class limit is 30, and the upper-class limit is 39. Therefore, the least number in the class interval is called the lower-class limit and the greatest limit in the class interval is called upper-class limit.

Hence, the presentation of data in the grouped frequency table is given below:

20 – 29

3

30 – 39

14

40 – 49

12

50 – 59

8

60 – 69

18

70 – 79

10

80 – 89

23

90 – 99

12

Hence, the presentation of data in this form simplifies the data and it helps to enable the observer to understand the main feature of data at a glance.

Practice Problems

  • The heights of 50 students (in cms) are given below. Present the data using the grouped frequency table by taking the class intervals as 160 -165, 165 -170, and so on.  Data: 161, 150, 154, 165, 168, 161, 154, 162, 150, 151, 162, 164, 171, 165, 158, 154, 156, 172, 160, 170, 153, 159, 161, 170, 162, 165, 166, 168, 165, 164, 154, 152, 153, 156, 158, 162, 160, 161, 173, 166, 161, 159, 162, 167, 168, 159, 158, 153, 154, 159.
  • Three coins are tossed simultaneously and each time the number of heads occurring is noted and it is given below. Present the data using the frequency distribution table. Data: 0, 1, 2, 2, 1, 2, 3, 1, 3, 0, 1, 3, 1, 1, 2, 2, 0, 1, 2, 1, 3, 0, 0, 1, 1, 2, 3, 2, 2, 0.

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  • Tabular Presentation of Data

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What is Tabular Presentation of Data in Detail

The presentation of data is essential. A tabular presentation of data helps the viewer to understand and to interpret the information better. Take, for example, your annual report card that is presented in a tabular format. You have your subjects written in one column of the table and your grades on the other. The third column mentions any teachers’ remarks. A single glance at your report card lets you read through the grades and subjects as well as the remarks with ease.

Now think, what would have happened if the same information was presented to you in the form of a paragraph. You would have to go through each line to know the grade that you got and the teachers’ remarks on a particular subject. This would make it tedious and also confusing to understand the report card.

Presentation of Data

Data must be presented properly. If the information is pleasing to the eyes, then it immediately gets attention. Data presentation is about using the same information to exhibit it in an attractive and useful way that can be read and interpreted easily. Data presentation is of three broad kinds. These are:

Textual presentation.

Data tables.

Diagrammatic presentation.

On this presentation of data Class 11 page, you will get to understand the textual and tabular data presentation or the data tables.

Textual Presentation

Data is first obtained in a textual format. It is a vague and raw format of the data. The data is mentioned in the text form, which is usually written in a paragraph. The textual presentation of data is used when the data is not large and can be easily comprehended by the reader just when he reads the paragraph.

This data format is useful when some qualitative statement is to be supplemented with data. The reader does not want to read volumes of data to be represented in the tabular format. Does he want to understand the data in a diagrammatic form? All that the reader wants to know is the data that provides evidence to the statement written. This is enough to let the reader gauge the intensity of the statement.

The textual data is evidence of the qualitative statement, and one needs to go through the complete text before he concludes anything.

For example, the coronavirus death toll in India today is 447. The reader does not need a lot of data here. The entire text of the state-wise breakup is accumulated to arrive at the national death figure. This is enough information for the reader.

Data Tables or Tabular Presentation

Data Tables or Tabular presentation of data is known to be the arrangement of certain values recorded in tables such that they are easy to manage and read. It is mostly done for a reader to gain the idea about the data without making it too complicated. The data presentation can be used for proper matter which is informative and creative at the same time.

  

What is Data Presentation?

If the reader has to interpret a lot of data, then this has to be organized in an easy to read format. The data should be laid out in rows and columns so that the reader can get what he wants at a single glance. Data tables are easy to construct and also easy to read, which makes them popular.

Components of Data Tables

Below are the key components of the data table.

Table Number - Each table has a table number that makes it easy to locate it. This number serves as a reference and leads one to a particular table.

Title - The table should also have a title that lets the reader understand what information the table provides. The place of study, the period, and the nature of data classification are also mentioned in the title.

Headnotes - The headnotes give further information. It provides the unit of data in brackets which is mentioned at the end of the title. The headnote aids the title to offer more information that the reader would need to interpret the data.

Stubs - These are the titles that tell you what the row represents. In other words, the stubs give information about what data is contained in each row.

Caption - The caption is the column title in the data table. It gives information about what is contained in each column.

Body or Field - The body or the field is the entire content in the table. Each item that is present in the body is the cell.

Footnotes - Footnotes are not commonly used, but these are used to supplement the table title if needed.

Source - If the data used in the table is taken from a secondary source, then that has to be mentioned in the footnote.

Construction of Data Tables

Tabular presentation can be constructed in many ways. Here are some ways that are commonly followed.

The title of the table should be able to reflect on the table content.

If two rows or columns have to be compared, then these should be placed adjacent to each other.

If the rows in the table are lengthy, then the stub can be placed on the right-hand part of the table.

Headings should always be in the singular.

Footnotes are not compulsory and should be provided only if required.

The column size should be symmetrical and uniform.

There should be no abbreviations in the headings and the subheadings.

The units should be specified above the column.

The Advantages of Tabular Presentation

Makes representation of data easy.

Makes it easy to analyze the data.

Makes it easy to compare data.

The data is represented in a readable manner which saves space and the reader’s time.

Classification of Data and Tabular Presentation

Classification of data and Tabular presentation is needed to arrange complex, heterogeneous data into a more simple and sophisticated manner. This is done for the convenience of the audience studying the data so the values are easy to distinguish. There are four ways in which one can classify the data and Tabular presentation. These are as follows.

Qualitative Classification

In qualitative classification, the data is classified based on its qualitative attributes. This is when the data has attributes that cannot be quantified. These could be boys-girls, rural-urban, etc.

Quantitative Classification

In quantitative classification, the data is classified based on the quantitative attributes. These could be marks where the data is categorized into 0-50, 51-100, etc.

Temporal Classification

In this tabular presentation, the data is classified according to the time. Here the data is represented in varied time frames like in the year 2016, 2018, etc.

Spatial Classification

In this method of classification, the data is classified according to location, like India, Pakistan, Russia, etc.

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FAQs on Tabular Presentation of Data

1. What do you Mean by the Tabular Presentation of Data?

When data is presented in a tabular form, it makes the information easy to read and to engage. The data is arranged in rows and columns. The tabular method of presenting data is the most widely used. The tabular representation of data coordinates the information for decision making, and any presentation of data in statistics use. Data in the tabular format is divided into 4 kinds. These are the Qualitative (based on traits), Quantitative (based on quantitative features), Temporal (based on time), and spatial (based on location) presentation of data.

2. Explain the Difference Between the Tabular and Textual Presentation of Data ? 

In the tabular representation of data, the data is presented in the form of tables and diagrams. The textual presentation uses words to present the data.Tabular data is self-explanatory as there are segments that depict what the data wants to convey. The textual data need to be explained with words.The key difference thus is that the textual representation of data is subjective. In a tabular format, the data is mentioned in the form of tables. This makes tabular data perfect for the vast amount of data which makes it easy for the reader to read and interpret the information.

3. Where can I get the most appropriate Textual and Tabular Presentation of Data - Advantages, Classification and FAQs?

At Vedantu, the students can find different types of study material which help them ace their exams. Whether it is sample tests, mock tests, important questions, notes you want, Vedantu has it all. All of these are curated by our master teachers who make sure that you score the highest of marks. For finding the Textual and Tabular Presentation of data - Advantages, Classification and FAQs, all students have to do is sign in Vedantu.com using the Vedantu app or website.

4. What is meant by textual and Tabular Presentation? 

Data around us is represented in different ways to us on an everyday basis. Two of these methods are either presenting it via texts which are known as textual presentation and the other one is known as Tabular Presentation by which the data is presented using tables. The tabular presentation is attractive and helps one to visualize the given data, although some may consider textual presentation for a detailed and proper explanation. It depends entirely on the individual how they want their data to be produced, however, most people consider the tabular presentation.

5. Why should I know about textual and Tabular Presentation?

We need data to share information with others, for this, it is important for the students to know how to use the different ways of data presentation. Knowing about Textual and Tabular presentation of data helps an individual to choose how they need their information to be conveyed. Textual data representation is basic and it is important that a student already knows about it completely when they move on to studying the tabular presentation of data. This makes sure that you have your concepts clear and for your progress to attain great heights. 

Refer to Vedantu for free solutions chapter wise and get free access to other online resources to improve your learning in several folds.

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types of textual data presentation

Top 5 Easy-to-Follow Data Presentation Examples

You’ll agree when we say that poring through numbers is tedious at best and mentally exhausting at worst.

And this is where data presentation examples come in.

data presentation examples

Charts come in and distill data into meaningful insights. And this saves tons of hours, which you can use to relax or execute other tasks. Besides, when creating data stories, you need charts that communicate insights with clarity.

There are 5 solid and reliable data presentation methods: textual, statistical data presentation, measures of dispersion, tabular, and graphical data representation.

Besides, some of the tested and proven charts for data presentation include:

  • Waterfall Chart
  • Double Bar Graph
  • Slope Chart
  • Treemap Charts
  • Radar Chart
  • Sankey Chart

There are visualization tools that produce simple, insightful, and ready-made data presentation charts. Yes, you read that right. These tools create charts that complement data stories seamlessly.

Remember, without visualizing data to extract insights, the chances of creating a compelling narrative will go down.

Table of Content:

What is data presentation, top 5 data presentation examples:, how to generate sankey chart in excel for data presentation, importance of data presentation in business, benefits of data presentation, what are the top 5 methods of data presentation.

Data presentation is the process of using charts and graphs formats to display insights into data. The insights could be:

  • Relationship
  • Trend and patterns

Data Analysis  and  Data Presentation  have a practical implementation in every possible field. It can range from academic studies, and commercial, industrial , and marketing activities to professional practices .

In its raw form, data can be extremely complicated to decipher. Examples of data presentation, such as chord diagrams , are an important step toward breaking down data into understandable charts or graphs.

You can use tools (which we’ll talk about later) to analyze raw data, which is a crucial part of what a data analyst does . Once the required information is obtained from the data, the next logical step is to present it in a graphical presentation, such as a Box and Whisker plot. The presentation is the key to success.

Once you’ve extracted actionable insights, you can craft a compelling data story. Keep reading because we’ll address the following in the coming section: the importance of data presentation in business, including how tools like a Sunburst Chart can enhance your analysis.

Let’s take a look at the five data presentation examples below:

1. Waterfall Chart

A Waterfall Chart is a graphical representation used to depict the cumulative impact of sequential positive or negative values on a starting point over a designated time frame. It typically consists of a series of horizontal bars, with each bar representing a stage or category in a process.

Waterfall Chart Example

2. Double Bar Graph

data presentation examples using double bar graph

A Double Bar Chart displays more than one data series in clustered horizontal columns, similar to a clustered stacked bar chart . Each data series shares the same axis labels, so horizontal bars are grouped by category.

This arrangement allows for direct comparison of multiple series within a given category. The chart is amazingly easy to read and interpret, even for a non-technical audience.

3. Slope Chart

Slope Charts are simple graphs that quickly and directly show  transitions, changes over time, absolute values, and even rankings .

data presentation examples using slope chart

Besides, they’re also called Slope Graphs .

This is one of the data presentation examples you can use to show the before and after story of variables in your data.

Slope Graphs can be useful when you have two time periods or points of comparison and want to show relative increases and decreases quickly across various categories between two data points.

A TreeMap is a data structure that stores key-value pairs in a sorted order using a Red-Black tree, ensuring efficient search, insertion, and deletion operations.

Take a look at the table below. Can you provide coherent and actionable insights into the table below?

Macy’s-Store Garments Sweater 65
Macy’s-Store Garments Dress 30
Macy’s-Store Garments Hoodies 40
Macy’s-Store Home Appliances Refrigerator 60
Macy’s-Store Home Appliances Freezer 65
Macy’s-Store Home Appliances Oven 70
Macy’s-Store Grocery Fruits 70
Macy’s-Store Grocery Vegetables 50
Macy’s-Store Grocery Frozen Foods 95
Saks-Store Garments Sweater 75
Saks-Store Garments Dress 55
Saks-Store Garments Hoodies 85
Saks-Store Home Appliances Refrigerator 65
Saks-Store Home Appliances Freezer 40
Saks-Store Home Appliances Oven 55
Saks-Store Grocery Fruits 45
Saks-Store Grocery Vegetables 85
Saks-Store Grocery Frozen Foods 75
Belk-Store Garments Sweater 95
Belk-Store Garments Dress 85
Belk-Store Garments Hoodies 65
Belk-Store Home Appliances Refrigerator 70
Belk-Store Home Appliances Freezer 55
Belk-Store Home Appliances Oven 95
Belk-Store Grocery Fruits 70
Belk-Store Grocery Vegetables 45
Belk-Store Grocery Frozen Foods 50

Notice the difference after visualizing the table. You can easily tell the performance of individual segments in:

  • Macy’s Store

data presentation examples using treemap chart

5. Radar Chart

Radar Chart is also known as Spider Chart or Spider Web Chart. A radar chart is very helpful to visualize the comparison between multiple categories and variables.

data presentation examples using sankey chart

A radar Chart is one of the data presentation examples you can use to compare data of two different time ranges e.g. Current vs Previous. Radar Chart with different scales makes it easy for you to identify trends, patterns, and outliers in your data. You can also use Radar Chart to visualize the data of Polar graph equations.

6. Sankey Chart

data presentation examples using sankey chart

You can use the Sankey Chart to visualize data with flow-like attributes, such as material, energy, cost, etc.

This chart draws the reader’s attention to the enormous flows, the largest consumer, the major losses , and other insights.

The aforementioned visualization design, including the Mosaic plot presentation , is one of the data presentation examples that use links and nodes to uncover hidden insights into relationships between critical metrics.

The size of a node is directly proportionate to the quantity of the data point under review.

So how can you access the data presentation examples (highlighted above)?

Excel is one of the most used tools for visualizing data because it’s easy to use. 

However, you cannot access ready-made and visually appealing data presentation charts, such as a funnel chart , for storytelling. But this does not mean you should ditch this freemium data visualization tool .

Did you know you can supercharge your Excel with add-ins to access visually stunning and ready-to-go data presentation charts?

Yes, you can increase the functionality of your Excel and access ready-made data presentation examples for your data stories.

The add-on we recommend you to use is ChartExpo.

What is ChartExpo?

We recommend this tool (ChartExpo) because it’s super easy to use.

You don’t need to take programming night classes to extract insights from your data. ChartExpo is more of a ‘drag-and-drop tool,’ which means you’ll only need to scroll your mouse and fill in respective metrics and dimensions in your data, whether you’re working with Mekko presentation or other visualizations.

ChartExpo comes with a 7-day free trial period.

The tool produces charts that are incredibly easy to read and interpret . And it allows you to save charts in the world’s most recognized formats, namely PNG and JPG.

In the coming section, we’ll show you how to use ChartExpo to visualize your data with one of the data presentation examples (Sankey).

  To install ChartExpo add-in into your Excel, click this link .

  • Open your Excel and paste the table above.
  • Click the My Apps button.

insert chartexpo in excel

  • Then select ChartExpo and click on  INSERT, as shown below.

open chartexpo in excel

  • Click the Search Box and type “Sankey Chart” .

search chart in excel

  • Once the chart pops up, click on its icon to get started.

create chart in excel

  • Select the sheet holding your data and click the Create Chart from Selection button.

edit chart in excel

How to Edit the Sankey Chart?

  • Click the Edit Chart button, as shown above.

edit chart headert properties in excel

  • Once the Chart Header Properties window shows, click the Line 1 box and fill in your title.

select node color in excel

  • To change the color of the nodes, click the pen-like icons on the nodes.
  • Once the color window shows, select the Node Color and then the Apply button.

save chart in excel

  • Save your changes by clicking the Apply button.
  • Check out the final chart below.

data presentation examples using sankey graph

Data presentation examples are vital, especially when crafting data stories for the top management. Top management can use data presentation charts, such as Sankey, as a backdrop for their decision.

Presentation charts, maps, and graphs are powerful because they simplify data by making it understandable & readable at the same time. Besides, they make data stories compelling and irresistible to target audiences.

Big files with numbers are usually hard to read and make it difficult to spot patterns easily. However, many businesses believe that developing visual reports focused on creating stories around data is unnecessary; they think that the data alone should be sufficient for decision-making.

Visualizing supports this and lightens the decision-making process.

Luckily, there are innovative applications you can use to visualize all the data your company has into dashboards, graphs, and reports. Data visualization helps transform your numbers into an engaging story with details and patterns.

Check out more benefits of data presentation examples below:

1. Easy to understand

You can interpret vast quantities of data clearly and cohesively to draw insights, thanks to graphic representations.

Using data presentation examples, such as charts, managers and decision-makers can easily create and rapidly consume key metrics.

If any of the aforementioned metrics have anomalies — ie. sales are significantly down in one region — decision-makers will easily dig into the data to diagnose the problem.

2. Spot patterns

Data visualization can help you to do trend analysis and respond rapidly on the grounds of what you see.

Such patterns make more sense when graphically represented; because charts make it easier to identify correlated parameters.

3. Data Narratives

You can use data presentation charts, such as Sankey or Area Charts, to build dashboards and turn them into stories.

Data storytelling can help you connect with potential readers and audiences on an emotional level.

4. Speed up the decision-making process

We naturally process visual images 60,000 times faster than text. A graph, chart, or other visual representation of data is more comfortable for our brain to process.

Thanks to our ability to easily interpret visual content, data presentation examples can dramatically improve the speed of decision-making processes.

Take a look at the table below.

Pouches 70 100
Holsters 50 85
Shells 80 60
Skins 100 120
Fitted cases 70 60
Bumpers 65 80
Flip cases 90 100
Sleeves 50 45

Can you give reliable insights into the table above?

Keep reading because we’ll explore easy-to-follow data presentation examples in the coming section. Also, we’ll address the following question: what are the top 5 methods of data presentation?

1. Textual Ways of Presenting Data

Out of the five data presentation examples, this is the simplest one.

Just write your findings coherently and your job is done. The demerit of this method is that one has to read the whole text to get a clear picture.  Yes, you read that right.

The introduction, summary, and conclusion can help condense the information.

2. Statistical data presentation

Data on its own is less valuable. However, for it to be valuable to your business, it has to be:

No matter how well manipulated, the insights into raw data should be presented in an easy-to-follow sequence to keep the audience waiting for more.

Text is the principal method for explaining findings, outlining trends, and providing contextual and design information . A table is best suited for representing individual information and showcases both quantitative and qualitative data effectively.

On the other hand, a graph is a very effective visual tool because:

  • It displays data at a glance
  • Facilitates comparison
  • Reveals trends, relationships, frequency distribution, and correlation

Text, tables, and graphs are incredibly effective data presentation examples you can leverage to curate persuasive data narratives.

3. Measure of Dispersion

Statistical dispersion is how a key metric is likely to deviate from the average value. In other words, dispersion can help you to understand the distribution of key data points.

There are two types of measures of dispersion, namely:

  • Absolute Measure of Dispersion
  • Relative Measure of Dispersion

4. Tabular Ways of Data Presentation and Analysis

To avoid the complexities associated with qualitative data, use tables and charts to display insights.

This is one of the data presentation examples where values are displayed in rows and columns. All rows and columns have an attribute (name, year, gender, and age).

5. Graphical Data Representation

Graphical representation uses charts and graphs to visually display, analyze, clarify, and interpret numerical data, functions, and other qualitative structures.

Data is ingested into charts and graphs, such as Sankey, and then represented by a variety of symbols, such as lines and bars.

Data presentation examples, such as Bar Charts , can help you illustrate trends, relationships, comparisons, and outliers between data points.

What is the main objective of data presentation?

Discovery and communication are the two key objectives of data presentation.

In the discovery phase, we recommend you try various charts and graphs to understand the insights into the raw data. The communication phase is focused on presenting the insights in a summarized form.

What is the importance of graphs and charts in business?

Big files with numbers are usually hard to read and make it difficult to spot patterns easily.

Presentation charts, maps, and graphs are vital because they simplify data by making it understandable & readable at the same time. Besides, they make data stories compelling and irresistible to target audiences.

Poring through numbers is tedious at best and mentally exhausting at worst.

This is where data presentation examples come into play.

Charts come in and distill data into meaningful insights. And this saves tons of hours, which you can use to handle other tasks. Besides, when creating data stories, it would be best if you had charts that communicate insights with clarity.

Excel, one of the popular tools for visualizing data, comes with very basic data presentation charts, which require a lot of editing.

We recommend you try ChartExpo because it’s one of the most trusted add-ins. Besides, it has a super-friendly user interface for everyone, irrespective of their computer skills.

Create simple, ready-made, and easy-to-interpret Bar Charts today without breaking a sweat.

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TEXTUAL PRESENTATION OF DATA

This method comprises presenting data with the help of a paragraph or a number of paragraphs. The official report of an inquiry commission is usually made by textual presentation.

In 1999, out of a total of five thousand workers of a factory, four thousand and two hundred were members of a Trade Union. The number of female workers was twenty per cent of the total workers out of which thirty per cent were members of the  Trade Union.

In 2000, the number of workers belonging to the trade union was increased by twenty per cent as compared to 1999 of which four thousand and two hundred were male.

The number of workers not belonging to trade union was nine hundred and fifty of which four hundred and fifty were females.  The merit of this mode of presentation lies in its simplicity and even a layman can present data by this method.

The observations with exact magnitude can be presented with the help of textual presentation. Furthermore, this type of presentation can be taken as the first step towards the other methods of presentation.

Textual presentation, however, is not preferred by a statistician simply because, it is dull, monotonous and comparison between different observations is not possible in this method.

For manifold classification, this method cannot be recommended and tabulation is usually preferred.

Now, let us see, how the same data can be represented using tabular representation.

Status of the workers of the factory on the basis of their trade union membership for 1999 and 2000.

types of textual data presentation

Here, we have to write the source through which we got the above data.

TU, M, F and T stand for trade union, male, female and total respectively.

The tabulation method is usually preferred to textual- presentation as

(i)  It facilitates comparison between rows and columns.

(ii) Complicated data can also be represented using tabulation.

(iii)  It is a must for diagrammatic representation.

(iv)  Without tabulation, statistical analysis of data is not possible.

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Tabular Presentation of Data: Meaning, Objectives, Features and Merits

What is tabulation.

The systematic presentation of numerical data in rows and columns is known as Tabulation . It is designed to make presentation simpler and analysis easier. This type of presentation facilitates comparison by putting relevant information close to one another, and it helps in further statistical analysis and interpretation. One of the most important devices for presenting the data in a condensed and readily comprehensible form is tabulation. It aims to provide as much information as possible in the minimum possible space while maintaining the quality and usefulness of the data.

Tabular Presentation of Data

“Tabulation involves the orderly and systematic presentation of numerical data in a form designed to elucidate the problem under consideration.” – L.R. Connor

Objectives of Tabulation

The aim of tabulation is to summarise a large amount of numerical information into the simplest form. The following are the main objectives of tabulation:

  • To make complex data simpler: The main aim of tabulation is to present the classified data in a systematic way. The purpose is to condense the bulk of information (data) under investigation into a simple and meaningful form.
  • To save space: Tabulation tries to save space by condensing data in a meaningful form while maintaining the quality and quantity of the data.
  • To facilitate comparison: It also aims to facilitate quick comparison of various observations by providing the data in a tabular form.
  • To facilitate statistical analysis: Tabulation aims to facilitate statistical analysis because it is the stage between data classification and data presentation. Various statistical measures, including averages, dispersion, correlation, and others, are easily calculated from data that has been systematically tabulated.
  • To provide a reference: Since data may be easily identifiable and used when organised in tables with titles and table numbers, tabulation aims to provide a reference for future studies.

Features of a Good Table

Tabulation is a very specialised job. It requires a thorough knowledge of statistical methods, as well as abilities, experience, and common sense. A good table must have the following characteristics:

  • Title: The top of the table must have a title and it needs to be very appealing and attractive.
  • Manageable Size: The table shouldn’t be too big or too small. The size of the table should be in accordance with its objectives and the characteristics of the data. It should completely cover all significant characteristics of data.
  • Attractive: A table should have an appealing appearance that appeals to both the sight and the mind so that the reader can grasp it easily without any strain.
  • Special Emphasis: The data to be compared should be placed in the left-hand corner of columns, with their titles in bold letters.
  • Fit with the Objective: The table should reflect the objective of the statistical investigation.
  • Simplicity: To make the table easily understandable, it should be simple and compact.
  • Data Comparison: The data to be compared must be placed closely in the columns.
  • Numbered Columns and Rows: When there are several rows and columns in a table, they must be numbered for reference.
  • Clarity: A table should be prepared so that even a layman may make conclusions from it. The table should contain all necessary information and it must be self-explanatory.
  • Units: The unit designations should be written on the top of the table, below the title. For example, Height in cm, Weight in kg, Price in ₹, etc. However, if different items have different units, then they should be mentioned in the respective rows and columns.
  • Suitably Approximated: If the figures are large, then they should be rounded or approximated.
  • Scientifically Prepared: The preparation of the table should be done in a systematic and logical manner and should be free from any kind of ambiguity and overlapping. 

Components of a Table

A table’s preparation is an art that requires skilled data handling. It’s crucial to understand the components of a good statistical table before constructing one. A table is created when all of these components are put together in a systematic order. In simple terms, a good table should include the following components:

1. Table Number:

Each table needs to have a number so it may be quickly identified and used as a reference.

  • If there are many tables, they should be numbered in a logical order.
  • The table number can be given at the top of the table or the beginning of the table title.
  • The table is also identified by its location using subscripted numbers like 1.2, 2.1, etc. For instance, Table Number 3.1 should be seen as the first table of the third chapter.

Each table should have a suitable title. A table’s contents are briefly described in the title.

  • The title should be simple, self-explanatory, and free from ambiguity.
  • A title should be brief and presented clearly, usually below the table number.
  • In certain cases, a long title is preferable for clarification. In these cases, a ‘Catch Title’ may be placed above the ‘Main Title’. For instance , the table’s contents might come after the firm’s name, which appears as a catch title.
  • Contents of Title: The title should include the following information:  (i) Nature of data, or classification criteria (ii) Subject-matter (iii) Place to which the data relates  (iv) Time to which the data relates  (v) Source to which the data belongs  (vi) Reference to the data, if available.

3. Captions or Column Headings:

A column designation is given to explain the figures in the column at the top of each column in a table. This is referred to as a “Column heading” or “Caption”.

  • Captions are used to describe the names or heads of vertical columns.
  • To save space, captions are generally placed in small letters in the middle of the columns.

4. Stubs or Row Headings:

Each row of the table needs to have a heading, similar to a caption or column heading. The headers of horizontal rows are referred to as stubs. A brief description of the row headers may also be provided at the table’s left-hand top.

5. Body of Table:

The table’s most crucial component is its body, which contains data (numerical information).

  • The location of any one figure or data in the table is fixed and determined by the row and column of the table.
  • The columns and rows in the main body’s arrangement of numerical data are arranged from top to bottom.
  • The size and shape of the main body should be planned in accordance with the nature of the figures and the purpose of the study.
  • As the body of the table summarises the facts and conclusions of the statistical investigation, it must be ensured that the table does not have irrelevant information.

6. Unit of Measurement:

If the unit of measurement of the figures in the table (real data) does not change throughout the table, it should always be provided along with the title.

  • However, these units must be mentioned together with stubs or captions if rows or columns have different units.
  • If there are large figures, they should be rounded up and the rounding method should be stated.

7. Head Notes:

If the main title does not convey enough information, a head note is included in small brackets in prominent words right below the main title.

  • A head-note is included to convey any relevant information.
  • For instance, the table frequently uses the units of measurement “in million rupees,” “in tonnes,” “in kilometres,” etc. Head notes are also known as Prefatory Notes .

8. Source Note:

A source note refers to the place where information was obtained.

  • In the case of secondary data, a source note is provided.
  • Name of the book, page number, table number, etc., from which the data were collected should all be included in the source. If there are multiple sources, each one must be listed in the source note.
  • If a reader wants to refer to the original data, the source note enables him to locate the data. Usually, the source note appears at the bottom of the table. For example, the source note may be: ‘Census of India, 2011’.
  • Importance: A source note is useful for three reasons: -> It provides credit to the source (person or group), who collected the data; -> It provides a reference to source material that may be more complete; -> It offers some insight into the reliability of the information and its source.

9. Footnotes:

The footnote is the last part of the table. The unique characteristic of the data content of the table that is not self-explanatory and has not previously been explained is mentioned in the footnote.

  • Footnotes are used to provide additional information that is not provided by the heading, title, stubs, caption, etc.
  • When there are many footnotes, they are numbered in order.
  • Footnotes are identified by the symbols *, @, £, etc.
  • In general, footnotes are used for the following reasons: (i) To highlight any exceptions to the data (ii)Any special circumstances affecting the data; and (iii)To clarify any information in the data.

types of textual data presentation

Merits of Tabular Presentation of Data

The following are the merits of tabular presentation of data:

  • Brief and Simple Presentation: Tabular presentation is possibly the simplest method of data presentation. As a result, information is simple to understand. A significant amount of statistical data is also presented in a very brief manner.
  • Facilitates Comparison: By grouping the data into different classes, tabulation facilitates data comparison.
  • Simple Analysis: Analysing data from tables is quite simple. One can determine the data’s central tendency, dispersion, and correlation by organising the data as a table.
  • Highlights Characteristics of the Data:  Tabulation highlights characteristics of the data. As a result of this, it is simple to remember the statistical facts.
  • Cost-effective: Tabular presentation is a very cost-effective way to convey data. It saves time and space.
  • Provides Reference: As the data provided in a tabular presentation can be used for other studies and research, it acts as a source of reference.

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Pituitary apoplexy: a comprehensive analysis of 93 cases across functioning and non-functioning pituitary adenomas from a single-center

  • Published: 13 September 2024

Cite this article

types of textual data presentation

  • Divya C. Ragate   ORCID: orcid.org/0009-0001-8758-5800 1 ,
  • Saba Samad Memon   ORCID: orcid.org/0000-0001-5199-6299 1 ,
  • Anurag Ranjan Lila   ORCID: orcid.org/0000-0002-9623-4471 1 ,
  • Vijaya Sarathi   ORCID: orcid.org/0000-0002-0243-0448 2 ,
  • Virendra A. Patil 1 ,
  • Manjiri Karlekar   ORCID: orcid.org/0000-0001-7277-7052 1 ,
  • Rohit Barnabas   ORCID: orcid.org/0000-0001-7612-506X 1 ,
  • Hemangini Thakkar 3 ,
  • Nalini S. Shah 1 &
  • Tushar R. Bandgar   ORCID: orcid.org/0000-0002-6902-4639 1  

Introduction

: Pituitary apoplexy (PA) is a rare clinical syndrome due to acute/subacute pituitary hemorrhage and/or infarction; data on PA in functioning pituitary adenoma (FPA) is scarce.

A retrospective record-review of details of PA in non-functioning (NFPA) and FPA managed at tertiary endocrine center.

93 patients [56 males; 33.3% FPA: 5 acromegaly, 14 prolactinoma, and 12 Cushing’s Disease (CD)] diagnosed with PA were included. Median age was 40 years, with younger age of presentation in FPA. Type A (acute) [49.5%] and headache (78.5%) were the commonest presentations, with PA being the initial manifestation in 98.4% of NFPA. Median (range) Pituitary Apoplexy Score (PAS) was 2 (0–8). Median tumor diameter was 2.5 cm, with larger tumors in FPA (3.2 cm vs. 2.3 cm). 29 (46.7%) NFPA-PA and 14 (45.2%) FPA-PA patients [71% prolactinoma, 33% in CD, and none in acromegaly] were conservatively managed. In the NFPA cohort, those managed surgically had significantly higher PAS (4 vs. 1) and larger tumor size (2.6 vs. 1.8 cm); however, both arms had comparable recovery of neuro-visual, radiological, and hormonal outcomes. In FPA cohort, CD and acromegaly required definitive treatment, whereas prolactinomas were effectively managed (clinical and biochemical recovery) with oral cabergoline and glucocorticoids. Matching PAS cohorts (to overcome allocation bias for management approach) in macroadenomas (excluding prolactinoma) showed comparable neuro-deficit and hormonal recovery between surgical and conservative approaches.

PA in FPA has distinct features and management issues. Carefully selected patients (PAS guided) in NFPA with PA for conservative management have comparable outcomes to surgery.

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Acknowledgements

We acknowledge Dr. Vyankatesh Shivane, Dr.Neelam Jaguste for their assistance in conducting the research.

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Department of Endocrinology, Seth G.S Medical College & KEM Hospital, Mumbai, 400012, Maharashtra, India

Divya C. Ragate, Saba Samad Memon, Anurag Ranjan Lila, Virendra A. Patil, Manjiri Karlekar, Rohit Barnabas, Nalini S. Shah & Tushar R. Bandgar

Department of Endocrinology, Vydehi Institute of Medical Sciences and Research Centre, Bangalore, Karnataka, India

Vijaya Sarathi

Department of Radiodiagnosis, Seth G.S Medical College & KEM Hospital, Mumbai, Maharashtra, India

Hemangini Thakkar

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DCR., SSM., VS., and ARL. were involved in the conception, data collection, analysis, interpretation, and drafting the article. DCR., SSM., VS., ARL., MK., and RB., were involved in the data collection, analysis, interpretation and critical revision of article. HK. had done the radiological analysis. VAP., NS. and TB. all played a role in the conception, design, and interpretation of data and also critically reviewed and approved the final version of the article.

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Ragate, D.C., Memon, S.S., Lila, A.R. et al. Pituitary apoplexy: a comprehensive analysis of 93 cases across functioning and non-functioning pituitary adenomas from a single-center. Pituitary (2024). https://doi.org/10.1007/s11102-024-01453-5

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  24. Pituitary apoplexy: a comprehensive analysis of 93 cases across

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