start of a cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

How to Start a Cover Letter To Keep Recruiters Reading

Customers Interviewed by:

Writing a good cover letter starts with the first word, so you need to know how to start a cover letter right.

Starting a cover letter on the right note is crucial to grab the recruiter’s attention. Whether you’re struggling with a blank document or have a solid foundation, a cover letter needs a punchy opening to make an impact on the hiring team. Simply using a cover letter increases your chances of getting an interview by 1.9 times .

What are the key ingredients to starting the perfect cover letter?

Here’s what we’ll cover in this article:

• What to include in your cover letter header.
• How to start a cover letter greeting.
• How to write an impressive cover letter opening paragraph.
• How to start a cover letter off strong.
• Examples of how to start a cover letter.

Each puzzle piece of your cover letter opener creates a detailed picture of who you are as a candidate. It proves to the recruiter that you’re worth contacting for a job interview . Make a standout first impression with your cover letter by including:

• A header with your contact information.
• A personalized greeting.
• A powerful opening statement.

Create your cover letter with AI to customize it for the job description. Optimize your cover letter and resume with Jobscan to get more interviews.

What to include in a cover letter header

The top of your cover letter should include a header with your critical contact information, like:

• Your name and professional title.
• Your phone number.
• Your email address.
• Your LinkedIn profile link.

You can also include other relevant links. These could be to your portfolio website, GitHub, Medium profile, or other industry-specific resources. They will help the recruiter understand your skills.

Include the date, the recipient, the company name, and the address or location of the organization. (This will depend on whether it’s an in-person, hybrid, or remote environment.)

Below is an example of a cover letter including personal information in the header with the date and company information below. This example was created with the Jobscan Cover Letter Generator .

Use our Cover Letter Generator to save yourself time writing your cover letter. The header section will auto-populate based on your resume, so all the details match perfectly.

How to write a cover letter greeting

If you usually start your cover letters with “Dear Sir/Madam” or “To whom it may concern,” it’s time to reinvent your greetings. Not only is this a boring way to start a cover letter, it can come across as lazy.

With a little investigation, it’s easier than ever to find the names of the recruiters or hiring teams. By taking a little time, you can personalize your greeting to boost your chances of a recruiter reading your cover letter from start to finish.

Beat out the 84% of job seekers who don’t find the hiring manager’s name to personalize their applications and go the extra mile.

How can you find the right person to address in your cover letter?

Turn to LinkedIn or the organization’s website.

On LinkedIn, you can either search for the company’s recruiter or talent acquisition team members. Or you can go to the “People” tab of their LinkedIn page to explore the current employees.

Suppose you’re looking for a job at PCL Construction and want to find the name of the recruiter who will likely be reading your cover letter. You can go to the search bar and find the recruiter managing that department by city.

With just a quick search, you’ll find the hiring team members in charge of the role you’re applying for!

You can also go directly to a company’s website and look for the “Team” or “About Us” page for information.

Targeting a greeting to a specific person is easier to do in smaller organizations. If you’re applying for a role at a large company, you can still write an engaging but more general greeting on your cover letter, such as:

• Dear [Department] Hiring Manager,
• Dear [Department] Team,
• Dear [Director of or Head of] Department,
• Dear [Company Name] Hiring Manager,

How to write a powerful cover letter opening paragraph

Recruiters spend just seven seconds scanning a candidate’s application , so it’s critical to capture their attention in the first line.

Be concise in your cover letter and choose your words with the desired impact in mind. Avoid falling into the old traps of opening your cover letter by stating what role you’re applying for and how you found it. Remember, you have a precious few seconds to illustrate how you can help the organization fulfill its needs, so make every sentence count.

Read the examples below and ask which one will have a greater impact on employers.

“I am thrilled to apply for the Research Analyst position at YouGov, where my experience in leading market research projects that boosted client engagement by 25% and my expertise in data interpretation have consistently delivered actionable insights and strategic recommendations. Using my skills in analyzing primary research data, I’m looking forward to helping your organization make data-backed decisions to drive growth and profitability in your projects.”

“I am excited to apply for the Research Analyst position at YouGov, an esteemed global online research company well-known for its accurate data and market insights. With my background in managing market research projects, interpreting data, and delivering actionable recommendations, I believe I can contribute significantly to your team.”

The point of your cover letter isn’t just to restate your skills from your resume . You need to prove the impact of your skills and how you’ll bring that impact to the organization.

It’s not about you, it’s about the company’s needs.

Tips for writing a strong cover letter opener

Now that you know what puzzle pieces you need to start a cover letter right, here are some tips to help wow the recruiter with its content.

1. Let your enthusiasm and passion shine through

Your resume illustrates your skills and qualifications , but your cover letter is the place to tell a story. Share what company qualities excite you, what draws you to the organization’s mission or values, and what direct experience you have with the company’s product or service.

Communicating your enthusiasm gives the recruiter an idea of how engaged and dedicated you’ll be to your performance.

With over five years of hands-on experience in property management, I am deeply passionate about creating exceptional living experiences for residents. Your industry-leading services and premium standards in property management systems make me excited about the opportunity to bring my dedication and expertise to your esteemed team.

2. Mention any mutual connections

If you have a professional connection in the company or were referred to a position, name-drop that connection at the top of your cover letter. A connection can help boost your chances of getting an interview, especially if that person can act as a reference.

Give your connection a heads-up if you discovered the opportunity on your own without a referral. That way, if they’re asked about you informally by the hiring team, they’ll know to expect questions.

If you want to give your cover letter a boost with a connection, you can reach out to someone in the company before you apply. Be genuine and try to connect with someone on the team you would be working with. Ask an authentic question or reach out to discuss their experience in the company. Tell them you want to apply for an opening. But don’t try to reach out to anyone just to get a name to plug in your cover letter. It can come across as disingenuous.

My interest in the Health Systems Analyst role was significantly piqued after speaking with Jane Doe, an eHealth Policy Analyst at your organization. Jane highlighted the cutting-edge technology initiatives and collaborative atmosphere within your IT department, which align perfectly with my 7 years of experience in healthcare IT, focusing on electronic health records (EHR) systems and data security.

3. Incorporate your company research

Writing a compelling cover letter requires that you do some research to show the recruiter that you’re aligned with the company’s values, mission, and culture. You need to express to the recruiter why you want to work at their specific organization .

Keep an eye on industry news and learn about the company’s latest projects. By incorporating details about what the organization is currently achieving, you position yourself as a better interview candidate over other applicants.

Your recognition as an industry leader, demonstrated by winning the Best Employer Award for three consecutive years and your successful launch of the community outreach initiative, highlights [Company Name]’s dedication to both employee well-being and social responsibility. I have a track record of increasing employee satisfaction by 20% through strategic wellness programs and look forward to contributing to your continued success.

4. Highlight your most impressive accomplishments

A well-written resume illustrates your major accomplishments , but your cover letter is the best vehicle to add context and tell a compelling story to show off your impact. You can directly tie it into the role you’re applying for and help the recruiter forge connections between what you have accomplished in the past to what you can achieve for the future—particularly for their company.

In my previous role as a project manager at Apex Management Co, I spearheaded a comprehensive cost-reduction initiative that saved $500,000 annually by optimizing supply chain operations and renegotiating vendor contracts. This accomplishment directly relates to the efficiency and budget management skills required for the Operations Manager position at your organization, where I am eager to contribute to your mission of streamlining processes and enhancing operational efficiency.

5. Clearly state your unique value

In a sea of applicants, it can feel difficult to set yourself apart. But the truth is, no one has the same combination of experience or skills you do. The key to standing out is learning how to frame your unique value to solve a company’s problems. Expand on the key skills listed in the job description and draw on your research of the organization to explicitly spell out how you’ll benefit the team.

With a unique blend of creative and technical skills, I designed a user interface for the HealthCo App that increased user engagement by 40% through user-centered design principles and rigorous usability testing. I am looking forward to bringing this expertise to your organization as a UX Designer, addressing your need for more engaging and intuitive user experiences, particularly as you expand your digital offerings.

6. Keep your cover letter short

Remember that you want the recruiter to read your cover letter from start to finish, so make sure every sentence is meaningful and cut out the fluff. There should be plenty of white space to break up the text and not overwhelm the reader.

Reference our cover letter examples for inspiration on crafting the perfect cover letter.

Let AI write your cover letter for you

Jobscan’s premium Power Edit includes a cover letter generator that harnesses the power of AI to write a customized cover letter based on your tailored resume and the job description. With one click, you’ll generate a cover letter that follows best practices.

You can use it as a framework to defeat blank page syndrome and include anecdotes, details about your mutual connections, and bits of information from your research to impress the hiring team. You can make any alterations in Power Edit and download the PDF when it’s done and ready to be attached to your tailored resume.

Key takeaways

Your cover letter could be the key to landing the interview. By following these essential tips on how to start a cover letter, you’ll capture the attention of the hiring team from the first sentence.

Remember these cover letter rules as you start your writing.

• Make a clear opening statement that shows passion, knowledge, and your unique value.
• Keep your cover letter short—stick to a few concise paragraphs to make it readable.
• Be specific and clear about what you’ll bring to the role.
• Stay away from humor—the tone can be difficult to read.
• Avoid reusing the same cover letter and write a custom cover letter for each job.
• Don’t overinflate your accomplishments or lie about connections that don’t exist.

When including your contact information on a cover letter or resume, make sure to provide the following details: Full Name: Your first and last name. Phone Number: A number where you can be easily reached. Make sure your voicemail is professional. Email Address: Use a professional email address, preferably one that includes your name. Mailing Address: Include your current street address, city, state, and zip code. LinkedIn Profile: If you have a LinkedIn profile that is up-to-date and professional, include the URL. Professional Website or Portfolio: If applicable, include a link to your personal website or online portfolio showcasing your work. This ensures potential employers have multiple ways to reach you and can view your professional online presence.

A good opening sentence for a cover letter can grab the reader’s attention and introduce your purpose for writing. Here are a few examples: For a job application: “I am excited to apply for the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With my background in [your field or relevant experience ], I am eager to bring my skills and passion to your team.” For a career change: “With a strong foundation in [current field], I am thrilled to apply for the [Job Title] role at [Company Name] to leverage my skills in [new field].” For a specific achievement: “Having recently led a successful [project or achievement], I am enthusiastic about applying for the [Job Title] position at [Company Name] to bring my expertise in [specific skill or area] to your innovative team.” For expressing enthusiasm: “I have long admired [Company Name]’s commitment to [specific value or mission], and I am excited to apply for the [Job Title] position to contribute to your impactful work with my experience in [relevant experience or field].” For a networking referral: “After speaking with [Referrer’s Name], I am inspired to apply for the [Job Title] position at [Company Name] where I can utilize my skills in [specific skill or area] to further your goals.” These starters aim to make a strong first impression by highlighting your enthusiasm, relevant skills, and connection to the company.

Your cover letter opening should contain the following key elements: Your Enthusiasm for the Position: Show genuine excitement and interest in the role you are applying for. This sets a positive tone and captures the reader’s attention. Specific Mention of the Job Title and Company Name: Clearly state the position you are applying for and the name of the company. This ensures the reader knows exactly what role you are interested in. Brief Introduction of Yourself: Include a concise introduction that highlights who you are and what you bring to the table. This can include your current role, relevant experience, or a key achievement. Connection to the Company: Mention something specific about the company that resonates with you, such as their mission, values, recent achievements, or reputation in the industry. This demonstrates that you have researched the company and are genuinely interested in working there. A Hook or Key Strength: Highlight a key skill or accomplishment that makes you a strong candidate for the position. This can be a significant achievement, a unique skill set, or relevant experience that sets you apart from other applicants. Here is an example that incorporates all these elements: “I am excited to apply for the Marketing Manager position at XYZ Company, where I can combine my passion for innovative marketing strategies with my skills in digital advertising. With over five years of experience in driving successful campaigns that increased brand awareness and sales, I am eager to bring my expertise to your dynamic team. I have long admired XYZ Company’s commitment to sustainability and innovative product development, and I am thrilled at the opportunity to contribute to your impactful work. My recent achievement in boosting social media engagement by 40% through targeted campaigns is a testament to my ability to drive results and my dedication to excellence.”

To start a cover letter greeting effectively, follow these guidelines: Address the Hiring Manager by Name: Whenever possible, find out the name of the hiring manager or the person responsible for hiring. Addressing the letter to a specific person shows that you have done your research and adds a personal touch. Use a Professional Salutation: Use a formal greeting such as “Dear” followed by the person’s title (Mr., Ms., Dr., etc.) and last name. Avoid using first names or informal greetings. When You Don’t Know the Name: If you cannot find the hiring manager’s name, use a general but professional greeting such as “ Dear Hiring Manager ” or “Dear [Department] Team.” Avoid Outdated Phrases: Refrain from using outdated or overly formal phrases like “To Whom It May Concern.” A modern, professional greeting is more effective. Examples: When you know the hiring manager’s name: “Dear Ms. Smith,” When you know the hiring manager’s title and department: “Dear Marketing Team Lead,” When you don’t know the hiring manager’s name: “Dear Hiring Manager,” When applying to a specific department: “Dear Marketing Team,” Starting your cover letter with a proper greeting sets a professional tone and demonstrates your attention to detail.

Kelsey is a Content Writer with a background in content creation, bouncing between industries to educate readers everywhere.

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How to Start a Cover Letter That Gets You Your Dream Job

Published: May 22, 2024

Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd.

As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you.

Today, I’ll show you how to start a cover letter that hooks employers at first glance.

Table of Contents

Cover Letter Opening Lines

How to start a cover letter for a job, contact information checklist for a cover letter.

I took some time to study the best cover letter examples , and one thing stood out to me: They all have compelling opening sentences.

To help you overcome writer’s block, I’ve put together some crisp cover letter opening lines so you can get your creative juices flowing.

• It’s uncanny how much the job posting describes me.
• Since [moment you were inspired], I have wanted to work in [company name].
• In [year], I generated [ballpark figure] in revenue, [figure] leads, and nearly tripled content marketing ROI for my previous employer.
• I knew I had to apply when I realized [company name] was hiring.
• I’m passionate about [industry]. That’s why I was thrilled to learn of [company name]’s incredible breakthrough on [breakthrough details].
• It’s likely that you don’t know me, but your client services team certainly does. Now, I’d like to join the vendor that made me a successful [type of profession].
• With my strong oral communication skills, I can effectively engage with clients to understand their needs and provide tailored solutions, ultimately driving customer satisfaction and retention for your company.
• I know you’re my current employer’s competitor. But why can’t we be friends?
• My role as a [current position] has given me a ton of experience in [relevant skill]. Accordingly, I’ve learned that the best way to achieve success is through [important lesson you learned].

Featured resource: 5 Free Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates . These fill-in-the-blank templates can help you impress recruiters and land your next job interview.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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The Dos of Starting a Cover Letter

I used to think my writing was the secret sauce that made my cover letters stand out. But over time, I realized there were other elements that really brought them to life.

Based on my experience, here are some things I recommend doing:

• Indicate interest in the company. It’s obvious you’re interested in the job. But how interested are you in the company? I always go the extra mile by explaining why I’m drawn to the company — more on this later.
• Stand out from the crowd. Show the hiring team what makes you better than other applicants. Here’s where I highlight my skills, passion, and accomplishments.
• Dig into the company. Once you understand the company culture, goals, and values, you’ll know how to adjust your tone accordingly.
• Keep your sentences short. I get it — you have a lot to write about yourself. Aim for the least amount of words, though. Three to four paragraphs is the magic number. Always works for me!
• Address the hiring manager by name. Here’s your chance to cut through the “dear sir/ma’am” clutter in your salutation. LinkedIn and company websites always come in handy when I want to get a hiring manager’s name without contacting the company directly.

The Don’ts of Starting a Cover Letter

When writing a cover letter , here are some things to avoid if you want to land a job interview faster:

• Avoid information dumps. I know you’re proud of your skills and accomplishments, and you should be. But instead of overwhelming the hiring manager with loads of information, highlight the value you bring to the company.
• Don’t sound arrogant. There’s a thin line between confidence and arrogance. So, instead of making bold claims about your qualifications, quantify your accomplishments and present yourself as an enthusiastic team player.
• Don’t highlight your weaknesses. Instead of apologizing for a lack of specific qualifications, focus on your strengths and show how you’ll provide value to the company.
• Don’t forget to proofread. If your cover letter needs a second pair of eyes, go for it. Typos and grammatical errors can portray incompetence, so normalize asking your friends and family for help.
• Don’t copy and paste your resume. You shouldn’t list all your hard skills and experience in a cover letter — that’s what your resume is for. Instead, present unique selling points you wouldn’t include in your resume.
• Don’t be cliché. Avoiding clichés involves describing what makes you unique . For example, instead of writing, “I have excellent oral skills,” explain how you’ve used those skills to accomplish something in a previous role. For instance, “My excellent oral skills and unique storytelling abilities helped me close 40% more deals and bag the Salesperson of the Year Award in my previous role.”

• Share a quantifiable accomplishment.
• Mention something they don’t know.
• Start with facts or news about the company.
• Mention a mutual connection.
• Share a lesson you’ve learned in your career.
• Start with your mission statement.
• Express passion for what you do.
• State your unique value proposition.
• Start with excitement about the company.
• Start with an element of surprise.

A cover letter is a lot like a professional bio — it highlights your expertise and accomplishments. The difference is that while a bio is static, a cover letter is tailored to a specific role, which means you’ll need to impress the hiring manager from the get-go.

When starting a cover letter for a job, here are ten methods I recommend.

1. Share a quantifiable accomplishment.

It isn’t enough to mention you’re a “digital marketer with proven success in SEO strategies.” Proven success? Okay, where’s the proof?

Don’t expect the hiring manager to just take your word for it. Toss in some stats instead. How have you contributed to your company’s bottom line? Did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Unsurprisingly, while researching this topic, I found that I’m not the only one who believes in starting a cover letter with a quantifiable accomplishment.

Corissa Peterson , a certified resume writer at Resume Genius says, “When a candidate quantifies their accomplishments, it tells me that they get the importance of results and business impact. In our business, it’s all about the results.”

Sure, past success doesn’t guarantee future results, but employers love seeing numbers anyway — stats mean measurable performance.

“Over the past year as a digital marketing manager at [company name], I’ve generated over $25,000 in revenue, increased organic website traffic by 15%, and tripled our social media ROI.”

Why This Works

Employers want to see whether you’re capable of achieving long-term results. By including stats, this candidate goes straight to the point and gives employers just what they’re looking for.

Pro tip: Not all achievements are quantifiable. If you don’t have the work experience to report impressive numbers, I recommend a qualitative approach. Ever received positive feedback from your boss? That counts!

2. Start with something they don’t know.

Hiring managers are busy people. So, I wouldn’t waste their time when applying for a job. That’s why I never state the obvious. They already know I’m writing to apply for the open position at their company, and my resume highlights everything they need to know about my job history and educational background. Why waste my opener on something so boring?

In my years of experience, I’ve learned it’s an instant rejection. So, I start my cover letters by offering something new, expanding on what the employer already knows about me, and presenting new details about what I can bring to the company.

“My resume will tell you I’m a certified content marketer. Your records will tell you I’ve interviewed for a few different [company name] positions in the past. What neither of these will tell you is that I’ve been working with your customer success team to build a new campaign strategy for my company — one of your newest (and largest) clients.”

The candidate steals the show with a unique intro that demonstrates they’re not interested in wasting anyone’s time. Not even theirs. This impressive tactic effuses the kind of confidence that makes other cover letters pale in contrast to yours.

3. Start with facts or news about the company.

You can’t go wrong with company news and facts in your first sentence. These little add-ons show you’ve done your research about the company.

I love including company news in my cover letters because it allows me to incorporate my own values. For example, if a company I’m interested in wins an award for its high-tech solutions, I can sprinkle in a few words about how much I value technological advancements.

Besides facts and news, here are other things worth including in your opening sentence:

• Recently released studies, surveys, or reports.
• Prevailing challenges in the company.
• Technologies the company is currently using.

Let’s see how to start a cover letter by mentioning a newsworthy event.

“When I saw that [company name] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace — all while experiencing triple-digit revenue growth — I was inspired.”

Not many job applicants will even think of including newsworthy events in their cover letters, so this candidate is off to a great start by mentioning the company’s most recent wins.

4. Mention a mutual connection.

If an internal employee suggested you apply for a role at their company, don’t be shy to include this in your cover letter opening line. However, you’ll need to get their permission first. I find this helpful because it lets me build a sense of familiarity with the hiring manager.

According to Gitnux Marketdata Report 2024 , 70% of employers share my sentiments; they believe referred employees fit better with their company culture.

That being said, be tactful with your approach. When mentioning a mutual contact, I always make sure it’s more than just a name drop but something that adds value to my cover letter.

For instance, I provide context by highlighting how my relationship with the person has prepared me for the role. And if there are any shared values that make me an ideal candidate, I mention them as well.

According to Jess Munday , the people and culture manager of Custom Neon , “the risks of mentioning someone include the possibility that the connection might not have a positive relationship with the hiring manager or may not endorse the candidate as strongly as assumed.”

To mitigate these risks, Jess suggests confirming the connection has a good professional relationship with the hiring manager.

“At the suggestion of my former colleague, [colleague’s name], I’m submitting my resume for the graphic designer position and [company name]. I worked with [colleague’s name] at [previous company name]. She referred me to this job because she believes my proficiency in Adobe Photoshop and Illustrator makes me a great fit for the role.”

There was no beating around the bush here. The applicant seized the first opportunity to hook the hiring manager’s attention by mentioning a mutual contact. It’ll get them wondering how much of an asset the person is. That’s the kind of curiosity that gets you hired.

5. Share a lesson you’ve learned in your career.

Learned something noteworthy in your previous job? Let’s hear it. Employers expect some level of expertise from their employees. Well, unless you’re applying for an entry-level job.

If you want to impress employers, spice up your cover letter opening line with a lesson you’ve learned in your career. Let’s see an example of this tip in action.

“As a [previous job position] with high-level management experience in the [industry], I’ve learned that the best way to boost conversions was to [biggest lesson you’ve learned].”

Notice how this candidate demonstrates their ability to learn and adapt? They sure are committed to professional development. That’s a surefire way to stand out from the rest!

6. Start with your mission statement.

I’m a big advocate of applying for a role that aligns with my values. So, I wouldn’t want to work in an organization whose vision and mission I don’t share. Our goals must align to a great extent. It helps me strike a healthy work-life balance that contributes to my overall job satisfaction.

If you don’t already have a personal mission statement , you might want to take some time to create one. I’d recommend checking out personal brand statement examples or LinkedIn profiles of industry leaders for inspiration.

Bryan J. Driscoll , owner of Bryan J. Driscoll, JD, LLC , says, “Opening with a personal mission statement […] isn’t about grandiose declarations of intent but about succinctly aligning one’s professional purpose with the organizational mission.”

Bryan further provides an example of how to start a cover letter using a personal mission statement.

“Driven by a commitment to foster inclusive work environments, I’ve dedicated my career to developing HR policies that not only comply with legislation but celebrate diversity — reflecting the company’s core values.”

The candidate doesn’t stop at mentioning what motivates them. They take things one step further by linking their motivation to the company’s core values. They’re essentially telling the hiring manager, “I know the importance of this role, so I won’t slack off on it.”

7. Express passion for what you do.

When researching this article, I was surprised to find that companies spend almost $4,700 to recruit new talent. So, I don’t blame recruiters for using strict screening methods to choose the right candidate for each role. And part of what makes you suitable is your passion.

Passionate employees are more likely to be content with their jobs and stay longer in their positions than discontent employees. In my case, I’ve been a seasoned writer at HubSpot for over six years, and my passion for storytelling is one of the things that keeps me going.

So, if I want to express passion for what I do, I’ll include at least one of these things in my cover letter:

• What inspires me.
• What I enjoy doing.
• My career goals.

Then, I’ll link my passion to the role I'm applying for. The example below demonstrates how to achieve this.

“My proficiency in using design tools like Adobe Photoshop aside, what truly drives me is the power of telling stories through compelling visuals. I enjoy consuming complex information, breaking it down, and presenting it in a simple-to-understand, colorful visual that resonates with my target audience.”

Every job applicant will boast about their skills. Only a few, like this one, will truly express genuine passion for what they do. It’s a breath of fresh air that hiring managers will really appreciate.

8. State your unique value proposition.

Because hiring managers receive hundreds of job applications, they may spend less than 30 seconds reading each cover letter to find out how each candidate can provide value to the company. Why not make their job easier by writing your unique value proposition upfront?

It’s not enough to just state your hard skills. Instead, highlight how your skills, accomplishments, and experience make you a valuable asset to the organization.

George Moulos , managing director of Ecommerce Brokers , shares this sentiment. He says, “Simply listing skills in a cover letter can come across as generic and impersonal. Effectively highlighting skills involves connecting them to the specific needs and goals of the company.”

In the example below, George demonstrates how to start a cover letter by highlighting what you bring to the table.

“With my strong communication skills, I can effectively engage with clients to understand their needs and provide personalized solutions, ultimately driving customer satisfaction and retention for your company.”

I love how concise this intro is! Plus, the candidate shows they understand the requirements of the customer-facing role they’re applying for. Looks like a win to me.

9. Start with excitement for the company.

It makes sense to mention why you’re interested in the role you’re applying for. But to hiring managers, that’s just another bland section of a cover letter. Tell them why you’re excited to work for the company, and you’ll totally blow them away.

For instance, if I’m applying for a content writing role, I could say, “I’m excited to work at [company name] because I’m passionate about content writing, and I think my skills and experiences will be a good match.”

Sure, I’ve expressed my passion for the job, but I’ve done nothing to explain why the company specifically suits my interests. So, instead, I’ll want to highlight how my expertise relates to the company’s goals.

“When I discovered [company name] was hiring, I knew I had to apply. I’m excited to find a company where I can use my content writing expertise to generate organic traffic. I’ve gone through the feedback of past and current employees on Glassdoors, and your organizational culture is something I can seamlessly fit into.”

Employers want to hire people who are excited about working for them. I like how the candidate shows they appreciate the organizational culture, proving that it’s not just about the money — they’re genuinely interested in the company.

10. Start with an element of surprise.

Imagine if you had to flip through a hundred cover letters a day, and each one began with the same cliché phrase: “I’m writing to express interest in…”

Boring, right? It’ll be easy for such applications to get lost in the clutter. That’s exactly what you don’t want to happen in your job search.

Hiring teams need a break from cliché cover letter opening lines. So, you’ll be at an advantage if you quickly build intrigue from the first line. It spurs them to keep reading.

One thing I’ve learned, though, is that if you start your cover letter with an element of surprise, you need to follow it up with some concrete information.

“I like to think of myself as a round peg thriving in a square hole kind of world. What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop, and execute various functions in business.”

Finally, a cover letter where the job applicant’s personality shines through! That’s something you don’t see every day. When hiring managers feel like a real person is behind a job application, they’ll want to keep reading.

In some cases, you’ll submit your cover letter separately from your resume. So, you need to make sure the hiring manager can reach you if the need arises. That’s why I always double-check to confirm I’ve included my contact information and everything else that belongs in the header.

Here’s a checklist I swear by:

• Your full name.
• Your phone number.
• Your email address.
• Your location.
• Name of the recipient.
• Job title of the recipient.
• Company name.
• Company address.

After you’ve written a good cover letter, though, your resume can determine whether or not you make it to an interview. So, learning how to write a resume is just as important as polishing your cover letter writing skills.

If you want to boost your chances of getting your dream job , I’d recommend following our ultimate resume-writing checklist , straight from recruiters.

Crafting a Compelling Cover Letter

When making a career change, learning how to start a cover letter is a soft skill worth gaining. It can significantly boost your job search and help you land multiple interviews.

If you want to craft a great cover letter in half the time it’ll take to write one from scratch, the cover letter formats I provided earlier are all you need. Whether you want to write a skimmable cover letter or a data-driven one, you’ll find unique formats you can customize to get your dream job.

Remember the dos and don’ts I outlined? They’ll come in handy whether you write a cover letter from scratch or use a template. While there’s no hard and fast rule, following these tips will help your job application stand out from the rest.

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• Career Blog

How to Start a Cover Letter: 10 Examples and Writing Tips

In the world of job applications, cover letters are an essential piece of the puzzle. A well-written cover letter can be the key to standing out from other applicants and getting noticed by potential employers.

Not only do cover letters give candidates the opportunity to introduce themselves and showcase their skills and qualifications, but they also provide insight into their personality, work ethic, and communication style. Employers use cover letters to gauge a candidate’s interest in the position and their willingness to go the extra mile.

In this article, we will explore various ways to start a cover letter effectively. We will provide you with ten examples and writing tips that can help you create a compelling first impression with potential employers. We will cover everything from addressing the employer and highlighting your relevant experiences to incorporating personal anecdotes and demonstrating an understanding of the company’s culture and values.

Whether you’re a recent college graduate looking to break into your chosen field or a seasoned professional seeking a new challenge, this article will provide you with everything you need to know to create a strong and effective cover letter. So, let’s dive in and learn how to start a cover letter like a pro!

Research the Company and Position

Before you begin crafting your cover letter, it’s essential to research the company and the position you’re applying for. This research allows you to tailor your cover letter to the company’s needs, demonstrate your knowledge and interest in the company, and highlight why you’re the perfect candidate for the job.

The Importance of Researching the Company and Position

Employers want to see that you’ve done your homework on their company and understand their goals, culture, and mission. This research shows that you’re not just applying for any job but are genuinely interested in working for their company. Additionally, having an understanding of the position you’re applying for allows you to write a more targeted cover letter, highlighting why you’d be the ideal candidate for the job.

Researching the company and position also helps you avoid potential red flags. For example, you may realize that the company culture doesn’t align with your values, or you may identify issues with the position that make it less desirable. By researching beforehand, you can avoid wasting your time on a job that isn’t a good fit.

Tips for Researching the Company and Position Effectively

Start with the company website: Most companies have a website that provides valuable information about their mission, history, products/services, and current job openings. Take note of anything that aligns with your values or relates to your experience.

Review the job description: Make sure that you have a strong understanding of the responsibilities and qualifications required for the position. Highlight any keywords or phrases that appear frequently and integrate them into your cover letter.

Use LinkedIn: LinkedIn is a powerful tool for researching a company’s employees, culture, and overall reputation. Find out who may be involved in the hiring process, including the hiring manager, and use this information to personalize your cover letter.

Check out other online resources: Use sources like Glassdoor, Indeed, and other online communities to learn more about the company’s reputation, culture, and work environment. This information can help you determine whether or not the company is a good fit for you.

Reach out to your network: If you know anyone who works at the company, reach out to them for information about the position and company culture. They may be able to offer valuable insights that you can use to personalize your cover letter.

By taking the time to research the company and the position you’re applying for, you’ll be able to write a more compelling and targeted cover letter. This research demonstrates your interest in the company and allows you to highlight why you’d be the best candidate for the job.

Format and Layout of a Cover Letter

When it comes to crafting a cover letter, the format and layout can either make or break your chances of landing a job interview. Here are some basic guidelines to follow:

Basic Guidelines of Cover Letter Format and Structure

• Use a professional font and size, such as Arial or Times New Roman in 10-12 point size.
• Align all text to the left and use single-spaced lines with double spaces in between paragraphs.
• Include the date, your contact information, and the employer’s information at the beginning of your cover letter.
• Start with a professional and personalized greeting that addresses the hiring manager directly, if possible.
• Follow a clear and concise structure, with an introductory paragraph, body paragraphs highlighting your skills and qualifications, and a closing paragraph expressing your interest and gratitude.

Layout Tips for Different Types of Cover Letters

While the basic format and structure remain the same for most cover letters, there may be some variations depending on the specific job application. Here are some layout tips for different types of cover letters:

• Email cover letter: Include your contact information in your email signature and attach your cover letter as a separate document. Keep your email brief and clear but still professional.
• Referral cover letter: Mention the referral in the introductory paragraph and highlight how you are a good fit for the job based on the recommendation.
• Career change cover letter: Emphasize your transferable skills and highlight how they can benefit the new role, as well as succinctly explain your reason for the career change.

Best Practices on How to Address the Hiring Manager

Addressing the hiring manager in your cover letter can be tricky, especially if you do not know their name or gender. Here are some best practices to follow:

• Use professional titles, such as “Dear Hiring Manager” or “Dear [company name] Recruiter”.
• Do your research and try to find the hiring manager’s name on the company’s website, LinkedIn, or through mutual connections.
• If you are still unsure, call the company’s HR department and ask for the hiring manager’s information.

Remember, your cover letter is your first impression to potential employers, so take the time to ensure that your format, layout, and addressing of the hiring manager are professional and effective.

How to Start a Cover Letter

Your cover letter is your chance to make a great first impression on your potential employer. A strong opening line can set the tone for the entire letter and increase your chances of landing an interview. In this section, we will explore different techniques for starting a cover letter and provide examples and tips for crafting a strong opening.

Techniques for Starting a Cover Letter

Personalized greeting: Address the hiring manager by name to establish a personalized and professional tone. Avoid using generic greetings like “To whom it may concern.”

Attention-grabbing opening: Start your cover letter with a thought-provoking statement, a relevant anecdote, or an interesting fact about the company or industry.

Common ground: Find commonalities between you and the company or the job position. Highlight your mutual interests or experiences that would make you a great fit for the role.

Enthusiasm: Show your excitement for the job opportunity by expressing your admiration for the company or the industry. Let the hiring manager know why you are passionate about the role.

Value proposition: Make a bold statement about what you can offer the company. Use your opening to demonstrate your unique value proposition and establish yourself as a candidate worth considering.

Examples and Tips for Strong Opening Lines

Personalized greeting:

Dear Ms. Smith, I was thrilled to see the opening for the Marketing Manager position at ABC Company.

Hi John, I hope this email finds you well. I am excited to apply for the Sales Associate role at XYZ Inc.

Attention-grabbing opening:

Did you know that the average person spends more time on their phone than with their loved ones? As a digital marketer with five years of experience, I understand the importance of reaching your target audience where they are most engaged.

Two years ago, I attended a conference where your CEO gave a passionate keynote speech on the future of technology. After hearing her vision, I knew I wanted to be a part of your team.

Common ground:

As a lifelong fan of eco-friendly products, I was thrilled to see that your company is committed to sustainability. I am confident that my passion for the environment and my background in marketing would make me a great fit for the Marketing Manager position.

I noticed on your company’s website that you have a strong emphasis on employee diversity and inclusion. As a minority woman who has faced similar challenges, I believe my experiences would allow me to contribute unique perspectives to your team.

Enthusiasm:

I have been following your company’s mission to revolutionize the healthcare industry through technology and innovation for several years. As a seasoned software engineer, I am excited to apply my skills and join your team in pursuit of this mission.

After reading about your company’s recent success in expanding into international markets, I recognized the growth potential of your organization.

Highlight Your Value Proposition

Your value proposition statement is the foundation of your cover letter. It’s the statement that defines how hiring you will benefit the company. A great value proposition will catch the recruiter’s attention, and convince them to read your entire cover letter. In this section, we’ll discuss how to create a compelling value proposition statement.

Identifying Your Unique Selling Points

Your unique selling points are the reasons why you stand out from the competition. They’re the specific skills, experience, and achievements that make you a strong candidate for the position. To identify your unique selling points, you should:

• Analyze the job description: Look for the required qualifications, skills, and experience listed in the job description. Then, compare them to your own skills and experience to identify your matches.
• Evaluate your achievements: Think about your accomplishments in your previous jobs. What did you achieve that made a positive impact on the company? Can you quantify the results?
• Ask for feedback: Ask your colleagues or former supervisors for feedback on your strengths and areas for improvement. They may provide insights that you haven’t considered before.

Writing a Compelling Value Proposition Statement

Your value proposition statement should answer the question, “Why should the company hire you?” Here are some tips on how to write a compelling statement:

• Keep it concise: Your value proposition statement should be one or two sentences long. Avoid using complex jargon or buzzwords.
• Make it impactful: Use action words and quantify your achievements. For example, “Increased sales revenue by 30% within the first year.”
• Focus on the benefits: Don’t just list your skills and experience. Explain how they will benefit the company. For example, “As a skilled project manager, I can ensure that projects are completed on time and within budget, saving the company money and improving efficiencies.”
• Customize it for each job: Tailor your value proposition statement to the specific job you’re applying for. Use the keywords from the job description to show that you’re a strong match.

A compelling value proposition statement can set you apart from the competition and show that you’re the right person for the job. Use these tips to create a statement that highlights your unique selling points and convinces the recruiter to read your entire cover letter.

Addressing Employment Gaps

When crafting a cover letter, addressing employment gaps can be a potential challenge. However, it’s crucial to address them in a professional and honest way instead of leaving them unexplained. Here are some tips on how to frame the reason for the gap in your cover letter.

How to Address Employment Gaps in Your Cover Letter

First and foremost, be upfront about the gap in employment. You don’t necessarily have to detail the reasons for the gap right away, but acknowledging its presence is vital. Once you’ve acknowledged it, the next step is to frame the gap in a way that focuses on the positive outcomes of the gap.

Tips on How to Frame the Reason for the Gap

1. be honest and brief.

It’s crucial to be honest about the reason for the gap without going into too much detail. Keep it brief, as you want to maintain the focus on your skills and qualifications relevant to the position.

2. Highlight the Benefits of the Gap

In your explanation, highlight what you achieved during your gap, such as learning new skills, volunteering or self-improvement, and how these skills can be relevant to the position you’re applying for.

3. Focus on Your Readiness to Get Back to Work

Lastly, assure your potential employer that you are ready and excited to get back to work. Explain how the gap has given you a fresh perspective and made you more motivated to excel in the role.

By taking a proactive and positive approach in addressing employment gaps in your cover letter, you can showcase your commitment to your career and highlight your willingness to grow and adapt.

Tailoring Your Cover Letter

One crucial aspect when writing a cover letter is to tailor it to the specific position and company you are applying to. This customization is crucial because it shows the employer that you are genuinely interested in the opportunity and have taken the time to research the company and the job requirements.

Here are some tips and examples to help you customize your cover letter effectively:

Tips for Customizing Your Cover Letter:

Research the company and the position thoroughly. This includes looking at the job description, checking their website, social media, and any recent news articles.

Highlight your relevant skills and experiences that align with the job description.

Address the hiring manager or recruiter by name, if possible.

Use industry-specific jargon to showcase your knowledge and understanding of the field.

Mention any connections you have to the company, such as a referral or previous work experience.

Personalize the cover letter by incorporating the company’s values or mission statement.

Examples of Customized Cover Letters:

For an entry-level marketing position:  “[Company Name] stood out to me because of your innovative approach to social media marketing. As a recent graduate with a degree in marketing, I am excited about the opportunity to apply my knowledge and skills to help [Company Name] continue to grow its online presence.”

For an experienced sales position:  “With my ten years of experience in sales, I am confident that I can hit the ground running in this role. I was excited to see that [Company Name] places a high value on building relationships with customers, as this aligns with my personal sales philosophy. I am excited about the opportunity to contribute to [Company Name]’s team and drive sales growth.”

For a remote design position:  “I was impressed by the work that [Company Name] has done in creating user-friendly digital designs. As a remote worker for the past five years, I have honed my design and collaboration skills in virtual environments, making me an excellent fit for this position.”

By customizing your cover letter to the specific job and company, you can increase your chances of standing out as a qualified candidate. Keep these tips and examples in mind when crafting your cover letter, and remember to showcase your skills and experiences in a way that aligns with the employer’s needs.

Showcasing Achievements

In today’s competitive job market, it’s crucial to showcase your achievements in your cover letter. Hiring managers need to see how you’ve contributed to past organizations or projects and how you can bring value to their team. Your achievements help demonstrate your skills, work ethic, and passion for the field.

Here are some tips on how to highlight achievements relevant to the position:

Research the Company: Before you start crafting your cover letter, research the company you’re applying to. Look at their mission statement, values, and recent achievements. This will help you tailor your cover letter to their organization and emphasize the skills and experiences that align with their goals.

Use Specific Examples: Be specific about your achievements, and use numbers to quantify your impact whenever possible. For instance, instead of saying “I increased sales at my previous company,” provide a specific number, such as “I increased sales by 20% in my first year.”

Focus on Relevant Achievements: Highlight achievements that are relevant to the position you’re applying for. If the job requires strong communication skills, share an example of how you improved team communication in your previous role.

Use Action Verbs: Use strong action verbs to describe your achievements such as increased, developed, managed, and implemented. Using active language helps bring your achievements to life and shows your potential new employer what you’re capable of.

Tell a Story: Use your achievements to tell a story about your skills and experience. Don’t just list achievements, but explain how you achieved them and what they taught you. By framing your achievements in a narrative, you show hiring managers that you’re a critical thinker and great communicator.

Showcasing your achievements in your cover letter is crucial to demonstrating your value as a candidate. Moreover, following the above tips will help you craft a compelling cover letter that will catch the attention of your potential employer.

Best Practices for Writing a Cover Letter

When it comes to writing a cover letter, there are several best practices that you should keep in mind to make sure that your application stands out from others. In this section, we’ll review some of the key practices that you should consider when crafting your cover letter.

Summary of Best Practices

Here are some of the most important best practices to keep in mind when writing your cover letter:

• Personalization : Tailor your letter specifically to the job you’re applying for by highlighting relevant skills and experiences.
• Professionalism : Keep your tone and language formal, so that you come across as a serious and capable candidate.
• Clarity : Make sure to convey your message clearly, using simple and concise language that is free of jargon and unnecessary complexity.
• Relevance : Focus on the skills and knowledge that are most relevant to the job you’re applying for, and avoid discussing irrelevant details or experiences.
• Proofreading : Always proofread your cover letter carefully for typos, errors, and other mistakes that could reflect poorly on your attention to detail.

Tips for Standing Out

While following these best practices will help ensure that your cover letter is professional and well-written, there are also a few additional tips you can use to make your application stand out from the crowd:

• Use Specific Examples : Rather than simply stating your qualifications, use specific examples of how you have put those skills to use in the past.
• Address the Hiring Manager by Name : Whenever possible, address your cover letter to the hiring manager by name, rather than using a generic greeting.
• Highlight Unique Skills and Experiences : If you have any particularly unique or impressive skills or experiences that are relevant to the job, make sure to highlight them in your cover letter.
• Show Enthusiasm for the Job : Demonstrate your enthusiasm and passion for the opportunity by discussing what excites you about the position and the company.
• Be Professional but Personable : While you should maintain a professional tone throughout your letter, you can also add a personal touch by sharing a little bit about yourself and your motivations.

By following these best practices and tips, you’ll be well on your way to crafting a strong and effective cover letter that will help you stand out from other applicants and land the job you want.

Sample Cover Letters

A cover letter is an essential document that provides an introduction to potential employers and highlights your qualifications for a specific job. However, not all cover letters are created equal, and it’s crucial to understand the different types of cover letters and how to personalize them to your advantage.

Examples of different types of cover letters

Traditional cover letter:  A traditional cover letter is a standard document that provides an introduction, highlights your qualifications, and explains why you are the perfect fit for the job. It should be concise and to the point, while still showcasing your personality and enthusiasm for the role.

Career change cover letter:  A career change cover letter is specifically designed for individuals who are changing careers. It should focus on transferable skills that can be applied to the new job, highlight your relevant experience, and explain your reasons for the career change.

Networking cover letter:  A networking cover letter is a strategic document that provides an introduction and highlights your qualifications for potential job opportunities within your professional network. It can be used to request an informational interview or to inquire about available positions.

Referral cover letter:  A referral cover letter is similar to a networking cover letter but specifically addresses a job opening that you’ve learned about through a referral. It should emphasize the connection you have to the referral and explain why you are the ideal candidate.

Tips on how to personalize each example

Research the company: Before starting your cover letter, research the company and understand the industry and role you are applying for. This information will allow you to tailor your cover letter to the specific job and company.

Customize the opening: Your opening should grab the attention of the employer and provide a unique introduction. Avoid generic openings like “Dear Sir/Madam” and consider addressing your letter to a specific person.

Highlight your qualifications: While highlighting your qualifications, use the job description as a guide and incorporate specific keywords and phrases. This will showcase your relevancy and make it easier for the employer to link your qualifications with the job requirements.

Show enthusiasm: Your cover letter should display your enthusiasm and passion for the role. Let the employer know why you are interested in the company and the position, and what makes you the ideal candidate.

Proofread: Always proofread your cover letter for spelling, grammar, and formatting errors. Your cover letter should be clean and error-free.

By following these tips and customizing each type of cover letter to the specific job and company, you can create an effective cover letter that highlights your qualifications, personality, and enthusiasm.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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• Career Planning
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• Cover Letters

How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

CareerOneStop. " How Do I Write a Cover Letter ."

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How To Start A Cover Letter (With 30 Examples)

• Cover Letter Format
• Salutation and Greeting
• Who To Address When Unknown
• How To Start A Cover Letter
• How To End A Cover Letter
• Best Cover Letter Font And Size
• Cover Letter Spacing
• Cover Letter Length
• Key Elements Of A Cover Letter
• How To Write An Address
• Official Letter Format
• Cover Letter Opening

Find a Job You Really Want In

Summary. When starting your cover letter , you should show your excitement about the organization and the passion for what you do. You should tell a story about your achievements, qualifications, and work accomplishments. Try to make a connection to the company such as mentioning someone who works there. You’ve written your resume , you’ve filled out your job application , and now you just have to write that cover letter. “Easy enough,” you think. You start by writing the recipient’s name and address, as well as your own . You type in the date, you write the salutation, and then… you stare at the blinking cursor for a full minute before you pull out your phone and start scrolling through social media, hoping inspiration will pop out at you in the form of a meme. Instead of staring at a blank screen, follow the steps in this article to write an engaging, memorable cover letter that you can feel proud to submit . Key Takeaways: Ways to start your resume include: Show excitement for the organization. Share your passions. Talk about your achievements. Craft an interesting story. Mention mutual connections. Discuss newsworthy topics. Being direct can also be an effective opening. How you start a cover letter can determine your success so make sure to carefully construct an opening that successfully engages the reader . In This Article    Skip to section 7 Tips On How To Start a Cover Letter 30 Examples of Cover Letter Openings Cover Letter FAQ References Sign Up For More Advice and Jobs Show More 7 Tips On How To Start a Cover Letter

Your resume shows your qualifications, but your cover letter lets your personality and passion shine.

Your cover letter will also be one of many that hiring managers will be reading for any given position, so it’s essential to be attention-grabbing and memorable.

To do this, there are some elements to include in the introductory paragraph (or two) of your cover letter.

Show your excitement about the organization. Companies want to know that their job candidates actually want to work for them and are passionate about the organization as a whole.

If you’ve had a long history of interacting with the company, explain that. If you haven’t, talk about what you respect and admire about them based on your research about the position.

Share your passion for what you do. Hiring managers also want to see that you’re excited about what you do, so express that in your cover letter.

Talk about what motivates and inspires you , and you can even mention why you got started in the industry in the first place.

Talk about an impressive achievement. While your resume should include your qualifications and work accomplishments , including the one you’re most proud of in your cover letter will help drive the point home.

Make sure you include as many specific examples as possible about the results of your achievement. For example, you can cite how much money you brought to the company with the new system you implemented.

Tell a story. A story is a powerful way to connect with someone, whether you’re telling it in person or writing it in a cover letter. It also adds some personality and interest to your letter, making it more engaging and memorable.

Mention a connection you have to the company. If someone who works at the company or is otherwise linked to it referred you to this role , mention that early on in the letter.

Show some newsworthy research. You can impress a recruiter or hiring manager if you show you did your homework. Research the company’s website as well as other news outlets to see what the company has done. This information can make you stand out, especially if you refer to a big project or contemporary event.

If you have trouble finding anything newsworthy, you can still use the company’s website to find missions, values, and press releases. This can help you craft an introduction that shows you are invested in the company’s direction.

Be direct. Some recruiters and hiring managers appreciate it if you are direct. In a direct opening you will immediately describe the position you are applying to and what makes you a great fit for it. This method can work if this fits your personality or if it is appropriate for the culture of the company.

It is a judgement call, but it can be very helpful for a recruiter or hiring manager who has had to read through hundreds, or even thousands, of cover letters that all have begun the same way to read an opening that gets right to business.

30 Examples of Cover Letter Openings

To help get your creative juices flowing about how to open your cover letter, here are some examples of interesting ways to do that. Tailor them to your situation and voice, and make sure your tone will match the culture of the company you’re applying to.

From the time I was eight years old, I’ve been giving my older siblings advice on how to style their hair. Now I’m a certified cosmetologist and am excited about the possibility of getting paid to help people look their best.

I grew up living and breathing the Denver Rockies. The walls of my room were covered with pictures of the stadium and team, and I painstakingly collected each player’s baseball card every year. Even though I couldn’t go to many games, I’d religiously watch them on TV or listen to them on the radio, wearing my purple ball cap that hardly ever left my head, much to my mother’s chagrin. Now I work in sports marketing, and I’m thrilled to be applying for my dream job as the Rockies’ marketing manager .

At my Kindergarten graduation, I proudly declared that my life’s goal was to be a waitress . I reached that goal in high school , so since then, I’ve become a little more ambitious, but I still love to take care of people and provide excellent customer service. That passion is what drove me to apply for this position at Marriott Hotels and Resorts.

As a college student, I’ve taken eight career assessments over the last four years, and my results have said I should do everything from being a fragrance chemist to a body painter . While I didn’t pursue a degree in either of those, I did realize that they had one thing in common with what I chose: My passion for recognizing and sharing beauty. This is what drove me to pursue a career in music production.

I’ve always been that guy who loves correct grammar. I’ve also always loved learning about the world and the different cultures within it. When I discovered the listing for a position as an editor at National Geographic, you can imagine my excitement at the prospect of getting to combine both of my passions.

I’m the one my team members come to with questions about who is supposed to do what task. These organizational and delegation skills are what will make me a great project coordinator at ATT.

While I’ve never had the title of “manager,” I’ve been managing teams of people as the most senior HR representative at my current company for four years.

Ever since I first wrestled a package of trail mix to the ground that was marked with the taunting phrase, “Easy-open packaging,” I’ve just become more and more passionate about good design. From my degree in industrial design to my last position at Cuisinart, I’ve pursued this passion, and now I’m ready for my next challenge. I believe this role at Apple will be just that.

Four years ago, when my daughter was just six months old, I experienced the very real panic that comes with realizing that you’ve completely run out of diapers. To prevent that from happening again, I subscribed to Grove Collaborative, and now I get a box of essentials delivered to me every month. Now, I want to bring that same peace of mind to customers by becoming a customer service representative for Grove.

There are few things as surprisingly difficult as shopping for a new pair of jeans. I believe that purchasing new clothes should be enjoyable, and I want to provide that to people as a personal shopper at StitchFix.

Over the past five years, I’ve discovered that I design all of my PR strategies around one basic principle: People enjoy connecting to other people like them. As a result, I’ve created strategies that focus on making companies more relatable and approachable. I want customers to know that the company is made up of people who care about them and want to hear what they have to say. These campaigns have earned me four job offers from competing companies and two promotions within my own organization. I want to share the expertise I gained from those experiences with as many companies as possible, so I decided to enter the world of PR consulting.

You might be wondering why a sales associate who worked at a paper company for eight years is applying for a sports marketing position. While the two fields don’t seem to connect at first glance, I believe that my background in wooing customers and my lifelong passion for sports will make me a valuable asset to your marketing team.

Three years ago, I started filling in for our sales team when needed. My job title was still “ administrative assistant ,” but I quickly grew comfortable with a sales representative ’s responsibilities and would cover for my colleagues several times a week. Now, my goal is to enter sales full time, and I think this position at Macy’s would be a great opportunity for me to do that.

If you’re looking for someone willing to do things the same way just because “That’s the way we’ve always done it,” I’m probably not the person you’re looking for. If you’re looking for someone who will constantly revisit and redesign processes to make them more efficient, I might just be the candidate you want.

When I took my first accounting class in college, I thought I’d hate it. Instead, I found that I not only enjoyed it, but that I looked forward to doing my homework assignments for that class. This had never happened to me before, so I thought it was worth pursuing. A degree’s worth of accounting classes later, I’m ready to put my skills to work in the real world . I can’t think of any better place to do it than at PayPal, an organization I’ve respected since I was a business administration major.

I first encountered Sales Corp. when my business class was given a tour of your facilities. After connecting with some employees there and seeing how you run the company, I was hooked. I’ve been looking for job openings at the company ever since, and now I’ve found one that will fit well with my skills.

I grew up visiting the Denver Aquarium several times a year. It was where I first discovered my love for the ocean and the creatures within it. Since then, I’ve earned a degree in marine biology and worked at an animal sanctuary in Florida for ten years. Now, I want to pass on my expertise to others, and I believe I’ll be able to do that through this management role at the aquarium where it all began.

When most people think about working for an advertising agency, they probably think of the trendy, collaborative environment and flexible schedules . While I’m definitely attracted to these things as a young professional, what truly drew me to your company was the focus on merging excellence with putting the customer’s desires first, a combination that is difficult to find with advertising agencies.

When I was eight, I built my first treehouse. It was little more than some cardboard and scrap plywood nailed together, and it wasn’t even in a tree, but I did it all by myself. Since then, I’ve grown in my woodworking skills and even graduated top of my class from the City Technology Center. Now I’m looking to enter the industry as an apprentice , and I can think of no better place to learn than City Construction Company, an organization I’ve long admired.

I first encountered Great Designs when I attended the 3D Design Conference last year. I spoke with a representative at your company’s booth and felt like he genuinely cared about what I had to say. Imagine my surprise when I saw him enter the stage as the company’s CEO and the conference’s keynote speaker ! I decided then and there that I wanted to work at a company that values collaboration and good design, so I applied for a job as soon as I got home.

If you were to look in my car, you’d see a sponge attached to my steering wheel and a practice suture kit in my glove box. I use this to practice my different suturing techniques while I wait in traffic during my commute to and from classes. I’ve always cared deeply about getting the details right, and I’d love to bring that passion to St. Francis Hospital’s general surgery team.

As a travel writer , I’ve spent most of my career on planes, on trains, in cars of all shapes and sizes, and even on cruise ships. Never have I experienced staff with the hospitality and true love for exploring the world that I did on Princess Cruise Lines, and I’d be honored to further both of those through this position as a travel blog writer .

Last January, I became the top-rated trainer at my gym, and I haven’t lost that position since. Now I’d like to use the fitness training and customer service skills that got me there in the head manager role at Gold’s Gym.

When I visited Cooper Accounting last month, I felt like I had finally found my people. I couldn’t believe that there were others out there who truly enjoyed crunching numbers as much as I did. The atmosphere was electric, and I knew I had to find a way to be a part of it.

When my academic advisor at Central State University told me I’d be required to get an internship to graduate, he encouraged me that getting the experience was more important than finding my ideal company to work for. However, I knew that I’m motivated when I know I’m working for something I believe in. Enter: The Red Cross.

I recently graduated from the University of Indiana , and if there’s one thing I learned during my time there, it’s that I have a lot more to learn. I believe being able to work in Governor Hanson’s office would afford me the practical experience and mentorship that would give me the knowledge I need to become a successful professional. I would love to use that knowledge to further his office’s efforts in making our city a better place.

My roommate first mentioned this data scientist position at Northrop Grumman, but as I began to research it, I got more and more excited about the possibility of being a part of such an innovative organization.

When I was 11 years old, I wanted to be a scientist . As I got older, though, I realized that I also wanted to work with and help people. Since then, both of those passions have only grown, driving me to become a Registered Nurse . In researching job openings, I was struck by St. John’s Hospital’s focus on innovation and patient care, and I can’t think of two priorities that I’m more passionate about furthering.

After managing projects with over 100 team members apiece for 11 years, organizing teams and overcoming roadblocks has become like second nature for me. Now I’m ready to pass on my experience by training future project managers.

Although I’m enjoying my position as a graphic designer for PetCo, my heart stopped when I saw the position at Burton Snowboards. I’m an avid snowboarder and have always admired Burton’s commitment to excellence down to the tiniest detail.

Cover Letter FAQ

What are some tips for a great cover letter?

When writing a cover letter, you should make it personal and write about your past, present, and future. Make it personal by writing the recipients name or job title instead of just writing “to whom it may concern.” If you don’t know who you are writing to, do some research and find out.

You should divide your personal introduction into the past, present, and future. This will let the reader know of your education and experience, where you are currently, and where you see yourself within the company.

What should be included in a cover letter?

A cover letter should have your relevant skills and qualifications and information about you. Your first paragraph of the letter should include who you are and why you are interested in the role. Your second paragraph will be an overview of your background which should include your skills and qualifications, as well as your education.

What should you avoid in your cover letter?

Avoid including any personal information, salary expectations, and spelling mistakes in your cover letter. You should only include relevant personal information such as your name and any education background. The recipient will not want to know your marital status or what religion you practice.

You should only discuss salary expectations after you receive an offer. Putting in the cover letter will not make a good impression and could get your letter tossed in the trash. Before you submit it, just read over for any spelling errors to help make a good impression.

Harvard Extension School – Resume and Cover Letters

Columbia University Center for Career Education – How and Why to Write a Great Cover Letter

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Maddie Lloyd was a writer for the Zippia Advice blog focused on researching tips for interview, resume, and cover letter preparation. She's currently a graduate student at North Carolina State University's department of English concentrating in Film and Media Studies.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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5 Tips for a Great Cover Letter (and samples)

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Cover Letter Format & Samples

Cover letters are a fantastic tool to introduce oneself in the job search process and are as significant as the resume. A cover letter provides an excellent opportunity to demonstrate one’s interest in the organization and establish direct connections between the employer’s job description and one’s professional background. A well-crafted cover letter, tailored to the specific job and company of interest, and addressed to the right person, can make a lasting impression on the employer.

To make the cover letter effective, one must consider some universal tips and considerations when writing it. It is crucial to ensure that the cover letter is clear, concise, and free of errors. Using formal language and avoiding contractions can help maintain a professional tone. Choosing appropriate vocabulary and grammar can help maintain the original meaning of the text and convey a sense of expertise and professionalism, which is suitable for a business or academic setting. So, it is essential to take the time to craft a compelling cover letter that showcases one’s qualifications and skills to the employer in the best possible light.

In addition to the suggestions above, see our list of key considerations to crafting effective and valuable cover letters.

Cover Letter Tips

1. ) All margins should be approximately one-inch. Typically, a cover letter consists of three to four paragraphs.

2.) The font size should be easy to read. Times, Palatino or Helvetica are good choices. A font size of 12 pt. is preferable, but in some cases you may need to use 10.5 or 11 pt. font.

3.) Don’t be tempted to send “generic” letters. Each cover letter you write should be different, because each job and company you’re writing to is different. Make it easy for the reader to see the relevance of your qualifications to the job in question.

4.) Be sure to proofread each new cover letter you create so that it is free of errors.

5.) It is important to write to a specific person whenever possible.

In addition to these quick tips, check out our comprehensive  Job Search Letters  guide for more information on structuring cover letters and other job search documents.

• Sample 1:  Application Letter
• Sample 2:  Prospecting Letter

Finally, we know that some people work best when they have a format to follow. Especially when they are writing a document, like a cover letter for the first time. The following example reflects the correct business format to use when writing a cover letter:

Your name Return address City, State, Zip

Name of the contact person Title Company Name Address City, State, Zip

Dear Mr./Ms./First name Last name:

The opening paragraph states your reason for writing the letter. Mention a specific job of interest, or a particular department in which you are seeking work. If possible, mention how and when you learned about the job opening or the company, i.e., through a classified advertisement, a contact person or a career services professional. Be sure to mention the name of the person who suggested this job to you, especially if that person is highly respected within the company.

The middle paragraph is an opportunity to expand on the skills you have developed as they relate to this position. This should not merely repeat your resume. You can discuss your education and particular courses or skills attained while in college. If you’re an experienced person, you may wish to use this paragraph to describe your professional background and highlight any specific job experience that may be of particular interest to the organization and that will differentiate you from other applicants. You may need a second paragraph to fully describe your related abilities.

The next paragraph reflects the research you have done on that particular organization. Use company literature, a web site, or conversation with an employee of the organization as ways to gain knowledge about the organization. Explain why you are interested in the job, and convey your awareness of what the company does to show that you have done careful research.

In closing, reiterate your enthusiasm to be considered and ask for an interview. Either state a specific week you’ll make a follow-up phone call or mention an interest in having the contacted person call to set up an interview date. Specify how you can be contacted. Remember to thank the person for considering your application.

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

by  Elainy Mata

May 10, 2022

I hate cover letters. They add so much stress to the already uncomfortable and grueling job hunt. Every time I’m writing one, I find myself wondering: Do people even read these?

Unfortunately, the answer is “yes.” But, there are some ways to make the process a little less terrible. I asked Amy Gallo, Harvard Business Review editor and author of “ How to Write a Cover Letter ,” for her advice. From doing the research, to starting off strong, to emphasizing your value — Gallo taught me exactly what I need to do to get my cover letters noticed by hiring managers. I even wrote a new cover letter that has her blessing. (Scroll down if you’re in need of an expert-approved example.)

Subscribe to  HBR Ascend on YouTube  for more videos on work, life, and everything in between.

Transcript 

ELAINY MATA: So you want to know how to tackle the cover letter. I do too. I actually really hate cover letters. I hate cover letters. I hate cover letters.

But the cover letter is important. It’s time to face our fears, and just figure out how in the world we are actually going to write it.

I got you, and we’re going to do this together. These tips are going to help you go through the process a lot easier. So if you are ready to tackle the cover letter, stick around and keep watching.

In front of me right now are three cover letters that I’ve written in the past, for three different jobs. And I’m just embarrassed. I’m embarrassed to read these.

To whom it may concern, to whom it may concern, to whom it may concern.

I would like to respectfully submit this cover letter.   I would like to respectfully submit this cover letter.

I am a passionate, detail-oriented person. I am passionate, detail-oriented person.

This sounds like I’m — this doesn’t sound like me at all. I think you want me to talk this way. Here we go like. Hire me.

I talked to Amy Gallo, an HBR editor, and the author of one of our most popular articles, “How to Write a Cover Letter.”

AMY GALLO: First of all, you’re not alone. I write about how to write cover letters, and I also hate them.

ELAINY MATA: She’s done the research. She’s talked to the experts. And I’m going to tell you exactly what she told me.

Make it one page

ELAINY MATA: So how long does a cover letter actually have to be? Just one page, one.

AMY GALLO: Don’t play with the font, and make it like eight point font, and like make your margins really wide. Just really figure out what is the most essential things that need to go on one page.

Do research, find a name

ELAINY MATA: This should be a no-brainer, but let’s get specific. Let’s say you’re applying for a job here, at Harvard Business Review. Go on the company’s website, go to their “About Us” section, and read what they’re about, see their mission statement, see their tone, see what that company is actually looking for, and what they stand for.

So you’ve got the broad stuff, but let’s dig a little bit deeper. What is the company that you’re applying for talking about now? You should actually go into their LinkedIn, their Twitter, see what they’re sharing, see who are they’re talking to, see what they’re talking about, so you can get a sense of what is currently happening. Lastly, find that hiring manager. It is so much better to address your cover letter to an actual person and a name rather than, to whom it may concern. So I have to kind of creep a little bit, and be like a private investigator.

AMY GALLO: Yeah, creeping is definitely part of the process. Usually, with LinkedIn, you can see who’s posted the job, who is sharing it with their network. You may not know for sure that that’s the hiring manager, but at least it’s a little more personable. Sometimes, I’ve heard people just reach out and say, “Who’s the hiring manager for this job? I’d like to address my cover letter to that person.”

Start strong

ELAINY MATA: You’ve probably written this 100 times before. “Hi, my name is this. I’m based here, and I’m applying for this job.” No, no, no, no, don’t do that. The hiring manager has a stack of cover letters. So you have to write yours to grab their attention. Amy, can you please give me an example of a strong, bold, opening line for cover letter. I promise I won’t steal it.

AMY GALLO: You’re allowed to steal it. Anyone should be able to steal it:

“I saw your listing on this website, and I was thrilled to see it, because it’s exactly the kind of job I’ve been looking for to apply my skills in X.”

Write something that’s short, to the point, but shows both enthusiasm, as well as experience that’s relevant to the job.

Emphasize your value

ELAINY MATA: Figure out what problem the company is facing. They’re hiring for a reason. Figure out what that reason is, and how you can best solve that problem. Amy also found the top two qualities that people generally look for is adaptability, and the ability to learn quickly.

How about if I just got out of college, and I’m looking at these jobs that are asking for three to five years or more of experience. How can I write a cover letter if I feel like I don’t have enough to write about?

AMY GALLO: Yeah, so that’s a good question, because the cover letter shouldn’t be focused so much on the past. That’s the resume’s job. The cover letter is really about the future. So how are you going to take what’s in that resume, your past, and apply it to where you’re going.

Convey enthusiasm, not desperation

ELAINY MATA: This is really hard to balance. You want to show them that you’re excited to work there, and that you’re going to bring a lot of energy to the team. But don’t be too strong, because over eagerness can actually work against you.

Find a proofreader

AMY GALLO: Write the letter you want to write. Then share it with someone else, someone who knows you well, but someone who also will tell you like it is. We’re not good judges of our own writing.

ELAINY MATA: So getting a second pair of eyes will help you look for any errors, typos, and most importantly, they can tell you if you make sense.

Amy, this sounds like a lot. Is there even like a sort of a shortcut to this, or a sort of scalable way that I can do this for multiple different jobs?

AMY GALLO: I mean, you’ve probably heard the phrase looking for a job is a full-time job. It does take a lot of time. You’re tweaking some things. You’re not writing a whole new letter. So you’re going to have a template. Write your best cover letter for the first job you apply for. Share that with your friend to check the tone. Do the research on the company, right? Do that the first time. Then and adjust the cover letter accordingly. Does that seem more reasonable?

ELAINY MATA: Yes, much more reasonable.

So my task is to apply for a job here at HBR, and to write a new cover letter using the advice that Amy gave me. Let’s do it.

This is hard. I never said it was going to be easy, maybe easier than what you were doing before, but definitely not easy.

The first draft

Dear Maureen and hiring team,

I saw your listing on Linkedln and am excited because this is exactly the job that I’ve been looking for to showcase my skills in video production and production management to assist the creative center in producing compelling content.

Working in news and movie production has taught me to hear an idea and a concept and be able to fully plan out the logistics needed to make the desired final visual product. I have been able to work with software like Adobe Creative Suite and TriCaster, and have worked with other team members to write scripts and compose story boards.

Being part of the Creative Center team will give me the challenges to grow as a skilled producer and assist in production, help the production planning process, create a quick tum around for video publication, and manage content.

AMY GALLO: You did well on length. It is very short. That’s good.

ELAINY MATA: My gosh.

AMY GALLO: I read this, I’m like, that first sentence is spot on. And then it gets a little bit stilted. And then it goes into what’s probably on your resume. And I want a little more personality.

The final draft

ELAINY MATA: So Amy, after many back and forths — How do you think I did?

AMY GALLO: All right. So I’m looking at it right now. And I think you did a really good job.

You’ve got the main components here. There’s some personality in it. There’s some flattery in it about the company you’re applying to, but it’s not like over the top. I have to tell you, I would have you in. I think it’s a great letter.

ELAINY MATA: That’s it for me. I wrote the cover letter. You got to see the whole process. And I feel like I definitely have a better outlook on how to approach it. These are not easy to write, so good luck out there. Watch as many times as you can. Practice makes perfect. I’ll see you soon.

Cover letter example 

I was so excited to see your post on LinkedIn because it’s exactly the type of job I’m looking for: an opportunity to bring my experience with video production and enthusiasm for storytelling to an organization that sets the standard for high-quality management content.

In addition to five years of experience in broadcast journalism, research, and video production, I would bring an organized and systems-level perspective to this role. I view video production as a puzzle, and like to think about which parts need to come together in order to make a great final product. My approach is to have in-depth conversations with my team members, and the various stakeholders, before each project. This helps me nail down the logistics — from location to talent.

From there, the fun begins: fleshing out the concept and identifying what visuals will best represent it. Ideation and storyboarding are essential in this step. I know I’m not right all the time, so I enjoy working with a diverse team that can bring in new perspectives, brainstorm, and pitch ideas that will make the final product stronger. Whenever possible, I also try to seek out other sources for inspiration, like magazines, which allow me to observe different ways of expression and storytelling. This approach has served me well. It’s what has allowed me to enter the film industry and grow as a creator.

On my website, you can see examples of how I use the above process to create fun, engaging content.

Given this experience and my enthusiasm for the work you do, I believe I’d make a great addition to your team. I recently had a chance to try out your Patient Zero product at my current organization. The simulation is both challenging and engaging. I was impressed by your ability to apply  different storytelling methods to an online training course (which, let’s admit, can often be a little dry). Your work exemplifies exactly what I believe: There’s an opportunity to tell a compelling story in everything — all you have to do is deliver it right.

I’d love to come in and speak with you more about what I’d be able to offer in this role. Harvard Business Publishing is my top choice and I believe I’d make valuable contributions to your team.

Thank you for your time and consideration!