phd marketing linkedin

• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

• Join the AMA
• Find learning by topic
• Free learning resources for members
• Credentialed Learning
• Training for teams
• Why learn with the AMA?
• Marketing News
• Academic Journals
• Guides & eBooks
• Marketing Job Board
• Academic Job Board
• AMA Foundation
• Diversity, Equity and Inclusion
• Collegiate Resources
• Awards and Scholarships
• Sponsorship Opportunities
• Strategic Partnerships

We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

AMA Membership rates increase on Oct. 8—renew or join now to secure the current rate! Explore Membership .

PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here

• Harvard Business School →
• Doctoral Programs →
• PhD Programs
• Accounting & Management
• Business Economics
• Health Policy (Management)
• Organizational Behavior
• Technology & Operations Management
• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

Byungyeon Kim

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

Majors & Careers

Online programs, hire our students, which program is right for me, certificates & capstones, for companies.

• Executive Education

Faculty & Research

• Knowledge Centers

Meet faculty powering new business insights

News & publications, get involved, recruit & hire.

• Alumni Spotlights

Initiatives & Values

Trusted to lead, popular searches.

• Undergraduate Business Majors
• Life in Madison
• Entrepreneurship programs
• Compare MBA programs
• Faculty Expertise
• MS in Business Analytics
• Specialized Master’s Programs
• Search for: Search
• Undergraduate (BBA) Overview
• Majors Overview
• Accounting Major
• Actuarial Science Major
• Finance, Investment, and Banking Major
• Information Systems Major
• Management and Human Resources Major
• Marketing Major
• Operations and Technology Management Major
• Real Estate Major
• Risk Management and Insurance Major
• Supply Chain Management Major
• Admissions Overview
• High-School Student Admissions
• Current UW-Madison Student Admissions
• Transfer Student Admissions
• Tuition & Aid
• Class Profile
• Admissions FAQs
• Leadership Opportunities
• Business Badger Badges
• Student Organizations
• Diversity, Equity & Inclusion
• Academic Advising
• Success Coaching
• Scholarships
• Learning Communities
• Mental Health & Wellness
• Study Abroad Programs
• Applying to Study Abroad
• Study Abroad Advising
• Resources for UW–Madison Students Studying Abroad
• Study Abroad FAQs
• Student Experiences
• Study Abroad Events
• Incoming Students
• Events & Visits
• Student Ambassadors
• Precollege Programs
• Business Emerging Leaders (BEL) Scholarship Program
• Human Resources
• Certificates Overview
• Certificate in Business
• Summer Certificate in Business Fundamentals
• Entrepreneurship Certificate
• Risk Management & Insurance Certificate
• Accounting Fundamentals Certificate
• Certificate in Accounting
• International Business Certificate
• Consulting Certificate
• Recruit & Hire
• Compare Graduate Programs
• Compare MBA Programs
• Full-Time MBA Overview
• Specializations Overview
• Applied Security Analysis
• Corporate Finance & Investment Banking
• Strategic Human Resource Management
• Real Estate
• Risk Management & Insurance
• Supply Chain Management
• Technology Strategy & Product Management
• Requirements & Deadlines
• Culture & Diversity
• Webinars & Podcasts
• Professional MBA Overview
• Deadlines & Requirements
• Tuition & Aid
• Culture & Community
• Executive MBA Overview
• Admissions Events
• Compare Master’s Programs
• Program Overview
• Events & Visits
• Applied Consulting Capstone
• MS in Financial Economics
• Certificate in Business Analytics
• Certificate in Business, Environment, and Social Responsibility
• Certificate in Entrepreneurship
• Certificate in Strategic Innovation: Organizations, Technology, and Society
• Actuarial Science Capstone
• Recruit & Hire Graduate Students
• Sponsor a Consulting Project
• Our Faculty
• Accounting and Information Systems Overview
• Accounting & Information Systems Faculty
• Featured Publications
• Howard Carver Ethics and Professionalism Program
• Finance, Investment, and Banking Overview
• Management and Human Resources Overview
• Marketing Overview
• Operations and Information Management Overview
• Real Estate and Urban Land Economics Overview
• Risk and Insurance Overview
• Risk and Insurance Updates
• Engagement Opportunities
• Center of Actuarial Excellence
• Actuarial Profession Awareness
• Department Events
• Named Chairs & Professorships
• Faculty Editors
• PhD Program Overview
• General PhD Requirements & Resources
• Accounting and Information Systems
• Finance (Business) & Economics—Joint Degree
• Insurance Economics & Actuarial Analytics
• Insurance (Business) & Economics—Joint Degree
• Management and Human Resources
• Operations and Information Management
• Real Estate & Economics—Joint Degree
• Real Estate and Urban Land Economics
• Diversity & Inclusion
• Current PhD Students
• PhD Job Candidates
• PhD Placements
• Knowledge Centers Overview
• Arthur Andersen Center Home
• Bolz Center Home
• Bolz Center Blog
• Advisory Board
• Erdman Center Home
• Applied Learning
• Grainger Center Home
• Advisory Boards
• Hawk Center Home
• Graaskamp Center Home
• Marketing Leadership Institute Home
• Corporate Engagement
• Current Partners
• Marketing Leaders’ Blog
• Nicholas Center Home
• Puelicher Center Home
• Robert Beyer Center Home
• Strategic Human Resource Center Home
• Weinert Center Home
• Weinert Resources
• Business and Entrepreneurship Clinic
• Women’s Entrepreneurship Network
• Undergraduate Entrepreneurship Courses
• Graduate Entrepreneurship Courses
• Weinert Applied Learning
• MBA Fellowship
• WAVE Practicum
• Alumni Overview
• Nominate for Awards
• Alumni Statistics
• Update Magazine
• Report to Investors
• About Wisconsin School of Business
• Diversity, Equity, & Inclusion
• Entrepreneurship
• Multicultural Center
• School Leadership Team
• Dean Vallabh Sambamurthy
• Event Services

About the Program

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.

Core Areas of Research

Student research is supported by faculty in three core areas:

Quantitative modeling

Consumer behavior

Marketing strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles .

Academic Requirements

All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:

• A bachelor’s degree in accounting, finance, management, economics, or operations and information management OR
• A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
• Competency at an intermediate level of statistics

Program Coursework

Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

See Guide for all course requirements

Faculty Research Interests

Neeraj Arora Research interests: Choice models Experimental design Big data analytics Machine learning Bayesian statistics View full profile Ishita Chakraborty Research interests: Digital Marketing Unstructured Data – Text, Video Analytics Machine Learning/Deep Learning Fairness and Bias Salesforce Recruitment and Training View full profile Kevin YC Chung Research interests: Quantitative marketing Empirical industrial organization Choice models Endorsement marketing Emerging markets Credence goods View full profile Remi Daviet Research interests: Deep Learning & AI Bayesian & Computational Statistics Consumer Decision Making Advertising Neuro-Genomics View full profile Amber Epp Research interests: Understanding collective phenomena, including the interplay of relational identities, collective goals, and network agency Group decision-making View full profile Cheng He Research interests: Causal inference Policy evaluation Modern retailing Consumer search Financial decision-making View full profile Jan Heide Research interests: Channels of distribution Strategic partnerships Interorganizational relationships Marketing strategy View full profile Aziza Jones Research interests: Status and Identity Signaling Social-Signaling Donation Behavior Parental Spending View full profile Tarun Kushwaha Research interests: Marketing – finance interface Marketing channels Impact of crisis Global marketing View full profile Qing Liu Research interests: Quantitative modeling of marketing data Bayesian methods Experimental design Conjoint analysis Consumer choice Big data analytics View full profile Yi Liu Research interests Technology and platforms Economics of AI Theoretical models in marketing   View full profile C. Page Moreau Research interests: Consumer learning and knowledge transfer New product development and acceptance Creativity and design View full profile Neil Morgan Research interests: Marketing capabilities Brand Strategy Marketing strategy Marketing performance assessment View full profile Joann Peck Research interests: Haptics Interpersonal touch Non-verbal behaviors more broadly Psychological ownership Individual difference measures View full profile Evan Polman Research interests: Consumer and managerial decision-making Creativity Ethics Emotions Psychology experiments View full profile J. Craig Thompson Research interests: Philosophy of science Postmodern culture Consumer lifestyles and motivations Gender issues and consumption View full profile Connect With Current Students

We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.

View current student profiles

See Our Placement Results

Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.

View recent placements

Evan Polman

About Stanford GSB

• The Leadership
• Dean’s Updates
• School News & History
• Commencement
• Business, Government & Society
• Centers & Institutes
• Center for Entrepreneurial Studies
• Center for Social Innovation
• Stanford Seed

About the Experience

• Learning at Stanford GSB
• Experiential Learning
• Guest Speakers
• Entrepreneurship
• Social Innovation
• Communication
• Life at Stanford GSB
• Collaborative Environment
• Activities & Organizations
• Student Services
• Housing Options
• International Students

Full-Time Degree Programs

• Why Stanford MBA
• Academic Experience
• Financial Aid
• Why Stanford MSx
• Research Fellows Program
• See All Programs

Non-Degree & Certificate Programs

• Executive Education
• Stanford Executive Program
• Programs for Organizations
• The Difference
• Online Programs
• Stanford LEAD
• Seed Transformation Program
• Aspire Program
• Seed Spark Program
• Faculty Profiles
• Academic Areas
• Awards & Honors
• Conferences

Faculty Research

• Publications
• Working Papers
• Case Studies

Research Hub

• Research Labs & Initiatives
• Business Library
• Data, Analytics & Research Computing

Behavioral Lab

Research labs.

• Cities, Housing & Society Lab
• Golub Capital Social Impact Lab

Research Initiatives

• Corporate Governance Research Initiative
• Corporations and Society Initiative
• Policy and Innovation Initiative
• Rapid Decarbonization Initiative
• Stanford Latino Entrepreneurship Initiative
• Value Chain Innovation Initiative
• Venture Capital Initiative
• Career & Success
• Climate & Sustainability
• Corporate Governance
• Culture & Society
• Finance & Investing
• Government & Politics
• Leadership & Management
• Markets and Trade
• Operations & Logistics
• Opportunity & Access
• Technology & AI
• Opinion & Analysis
• Email Newsletter

Welcome, Alumni

• Communities
• Digital Communities & Tools
• Regional Chapters
• Women’s Programs
• Identity Chapters
• Find Your Reunion
• Career Resources
• Job Search Resources
• Career & Life Transitions
• Programs & Webinars
• Career Video Library
• Alumni Education
• Research Resources
• Volunteering
• Alumni News
• Class Notes
• Alumni Voices
• Contact Alumni Relations
• Upcoming Events

Admission Events & Information Sessions

• MBA Program
• MSx Program
• PhD Program
• Alumni Events
• All Other Events
• Requirements
• Requirements: Behavioral
• Requirements: Quantitative
• Requirements: Macro
• Requirements: Micro
• Annual Evaluations
• Field Examination
• Research Activities
• Research Papers
• Dissertation
• Oral Examination
• Current Students
• Entering Class Profile
• Education & CV
• GMAT & GRE
• International Applicants
• Statement of Purpose
• Letters of Recommendation
• Reapplicants
• Application Fee Waiver
• Deadline & Decisions
• Job Market Candidates
• Academic Placements
• Stay in Touch
• Fields of Study
• Student Life

The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, recommending for a multi-sided marketplace: a multi-objective hierarchical approach, the penn electrophysiology of encoding and retrieval study, 50 years of context effects: merging the behavioral and quantitative perspectives, recent insights by stanford business, a better way to make the recommendations that power popular platforms, exposure to other religions could help stem science denial, influencers want brands’ sponsorship, but not their rules.

• See the Current DEI Report
• Supporting Data
• Research & Insights
• Share Your Thoughts
• Search Fund Primer
• Teaching & Curriculum
• Affiliated Faculty
• Faculty Advisors
• Louis W. Foster Resource Center
• Defining Social Innovation
• Impact Compass
• Global Health Innovation Insights
• Faculty Affiliates
• Student Awards & Certificates
• Changemakers
• Dean Jonathan Levin
• Dean Garth Saloner
• Dean Robert Joss
• Dean Michael Spence
• Dean Robert Jaedicke
• Dean Rene McPherson
• Dean Arjay Miller
• Dean Ernest Arbuckle
• Dean Jacob Hugh Jackson
• Dean Willard Hotchkiss
• Faculty in Memoriam
• Stanford GSB Firsts
• Annual Alumni Dinner
• Class of 2024 Candidates
• Certificate & Award Recipients
• Dean’s Remarks
• Keynote Address
• Teaching Approach
• Analysis and Measurement of Impact
• The Corporate Entrepreneur: Startup in a Grown-Up Enterprise
• Data-Driven Impact
• Designing Experiments for Impact
• Digital Marketing
• The Founder’s Right Hand
• Marketing for Measurable Change
• Product Management
• Public Policy Lab: Financial Challenges Facing US Cities
• Public Policy Lab: Homelessness in California
• Lab Features
• Curricular Integration
• View From The Top
• Formation of New Ventures
• Managing Growing Enterprises
• Startup Garage
• Explore Beyond the Classroom
• Stanford Venture Studio
• Summer Program
• Workshops & Events
• The Five Lenses of Entrepreneurship
• Leadership Labs
• Executive Challenge
• Arbuckle Leadership Fellows Program
• Selection Process
• Training Schedule
• Time Commitment
• Learning Expectations
• Post-Training Opportunities
• Who Should Apply
• Introductory T-Groups
• Leadership for Society Program
• Certificate
• 2024 Awardees
• 2023 Awardees
• 2022 Awardees
• 2021 Awardees
• 2020 Awardees
• 2019 Awardees
• 2018 Awardees
• Social Management Immersion Fund
• Stanford Impact Founder Fellowships
• Stanford Impact Leader Prizes
• Social Entrepreneurship
• Stanford GSB Impact Fund
• Economic Development
• Energy & Environment
• Stanford GSB Residences
• Environmental Leadership
• Stanford GSB Artwork
• A Closer Look
• California & the Bay Area
• Voices of Stanford GSB
• Business & Beneficial Technology
• Business & Sustainability
• Business & Free Markets
• Business, Government, and Society Forum
• Get Involved
• Second Year
• Global Experiences
• JD/MBA Joint Degree
• MA Education/MBA Joint Degree
• MD/MBA Dual Degree
• MPP/MBA Joint Degree
• MS Computer Science/MBA Joint Degree
• MS Electrical Engineering/MBA Joint Degree
• MS Environment and Resources (E-IPER)/MBA Joint Degree
• Academic Calendar
• Clubs & Activities
• LGBTQ+ Students
• Military Veterans
• Minorities & People of Color
• Partners & Families
• Students with Disabilities
• Student Support
• Residential Life
• Student Voices
• MBA Alumni Voices
• A Week in the Life
• Career Support
• Employment Outcomes
• Cost of Attendance
• Knight-Hennessy Scholars Program
• Yellow Ribbon Program
• BOLD Fellows Fund
• Application Process
• Loan Forgiveness
• Contact the Financial Aid Office
• Evaluation Criteria
• English Language Proficiency
• Personal Information, Activities & Awards
• Professional Experience
• Optional Short Answer Questions
• Application Fee
• Reapplication
• Deferred Enrollment
• Joint & Dual Degrees
• Event Schedule
• Ambassadors
• New & Noteworthy
• Ask a Question
• See Why Stanford MSx
• Is MSx Right for You?
• MSx Stories
• Leadership Development
• How You Will Learn
• Admission Events
• Personal Information
• GMAT, GRE & EA
• English Proficiency Tests
• Career Change
• Career Advancement
• Career Support and Resources
• Daycare, Schools & Camps
• U.S. Citizens and Permanent Residents
• Faculty Mentors
• Current Fellows
• Standard Track
• Fellowship & Benefits
• Group Enrollment
• Program Formats
• Developing a Program
• Diversity & Inclusion
• Strategic Transformation
• Program Experience
• Contact Client Services
• Campus Experience
• Live Online Experience
• Silicon Valley & Bay Area
• Digital Credentials
• Faculty Spotlights
• Participant Spotlights
• Eligibility
• International Participants
• Stanford Ignite
• Frequently Asked Questions
• Operations, Information & Technology
• Organizational Behavior
• Political Economy
• Classical Liberalism
• The Eddie Lunch
• Accounting Summer Camp
• California Econometrics Conference
• California Quantitative Marketing PhD Conference
• California School Conference
• China India Insights Conference
• Homo economicus, Evolving
• Political Economics (2023–24)
• Scaling Geologic Storage of CO2 (2023–24)
• A Resilient Pacific: Building Connections, Envisioning Solutions
• Adaptation and Innovation
• Changing Climate
• Civil Society
• Climate Impact Summit
• Climate Science
• Corporate Carbon Disclosures
• Earth’s Seafloor
• Environmental Justice
• Operations and Information Technology
• Organizations
• Sustainability Reporting and Control
• Taking the Pulse of the Planet
• Urban Infrastructure
• Watershed Restoration
• Junior Faculty Workshop on Financial Regulation and Banking
• Ken Singleton Celebration
• Marketing Camp
• Quantitative Marketing PhD Alumni Conference
• Presentations
• Theory and Inference in Accounting Research
• Stanford Closer Look Series
• Quick Guides
• Core Concepts
• Journal Articles
• Glossary of Terms
• Faculty & Staff
• Subscribe to Corporate Governance Emails
• Researchers & Students
• Research Approach
• Charitable Giving
• Financial Health
• Government Services
• Workers & Careers
• Short Course
• Adaptive & Iterative Experimentation
• Incentive Design
• Social Sciences & Behavioral Nudges
• Bandit Experiment Application
• Conferences & Events
• Reading Materials
• Energy Entrepreneurship
• Faculty & Affiliates
• SOLE Report
• Responsible Supply Chains
• Current Study Usage
• Pre-Registration Information
• Participate in a Study
• Founding Donors
• Program Contacts
• Location Information
• Participant Profile
• Network Membership
• Program Impact
• Collaborators
• Entrepreneur Profiles
• Company Spotlights
• Seed Transformation Network
• Responsibilities
• Current Coaches
• How to Apply
• Meet the Consultants
• Meet the Interns
• Intern Profiles
• Collaborate
• Research Library
• News & Insights
• Databases & Datasets
• Research Guides
• Consultations
• Research Workshops
• Career Research
• Research Data Services
• Course Reserves
• Course Research Guides
• Material Loan Periods
• Fines & Other Charges
• Document Delivery
• Interlibrary Loan
• Equipment Checkout
• Print & Scan
• MBA & MSx Students
• PhD Students
• Other Stanford Students
• Faculty Assistants
• Research Assistants
• Stanford GSB Alumni
• Telling Our Story
• Staff Directory
• Site Registration
• Alumni Directory
• Alumni Email
• Privacy Settings & My Profile
• Success Stories
• The Story of Circles
• Support Women’s Circles
• Stanford Women on Boards Initiative
• Alumnae Spotlights
• Insights & Research
• Industry & Professional
• Entrepreneurial Commitment Group
• Recent Alumni
• Half-Century Club
• Fall Reunions
• Spring Reunions
• MBA 25th Reunion
• Half-Century Club Reunion
• Faculty Lectures
• Ernest C. Arbuckle Award
• Alison Elliott Exceptional Achievement Award
• ENCORE Award
• Excellence in Leadership Award
• John W. Gardner Volunteer Leadership Award
• Robert K. Jaedicke Faculty Award
• Jack McDonald Military Service Appreciation Award
• Jerry I. Porras Latino Leadership Award
• Tapestry Award
• Student & Alumni Events
• Executive Recruiters
• Interviewing
• Land the Perfect Job with LinkedIn
• Negotiating
• Elevator Pitch
• Email Best Practices
• Resumes & Cover Letters
• Self-Assessment
• Whitney Birdwell Ball
• Margaret Brooks
• Bryn Panee Burkhart
• Margaret Chan
• Ricki Frankel
• Peter Gandolfo
• Cindy W. Greig
• Natalie Guillen
• Carly Janson
• Sloan Klein
• Sherri Appel Lassila
• Stuart Meyer
• Tanisha Parrish
• Virginia Roberson
• Philippe Taieb
• Michael Takagawa
• Terra Winston
• Johanna Wise
• Debbie Wolter
• Rebecca Zucker
• Complimentary Coaching
• Changing Careers
• Work-Life Integration
• Career Breaks
• Flexible Work
• Encore Careers
• Join a Board
• D&B Hoovers
• Data Axle (ReferenceUSA)
• EBSCO Business Source
• Global Newsstream
• Market Share Reporter
• ProQuest One Business
• RKMA Market Research Handbook Series
• Student Clubs
• Entrepreneurial Students
• Stanford GSB Trust
• Alumni Community
• How to Volunteer
• Springboard Sessions
• Consulting Projects
• 2020 – 2029
• 2010 – 2019
• 2000 – 2009
• 1990 – 1999
• 1980 – 1989
• 1970 – 1979
• 1960 – 1969
• 1950 – 1959
• 1940 – 1949
• Service Areas
• ACT History
• ACT Awards Celebration
• ACT Governance Structure
• Building Leadership for ACT
• Individual Leadership Positions
• Leadership Role Overview
• Purpose of the ACT Management Board
• Contact ACT
• Business & Nonprofit Communities
• Reunion Volunteers
• Ways to Give
• Fiscal Year Report
• Business School Fund Leadership Council
• Planned Giving Options
• Planned Giving Benefits
• Planned Gifts and Reunions
• Legacy Partners
• Giving News & Stories
• Giving Deadlines
• Development Staff
• Submit Class Notes
• Class Secretaries
• Board of Directors
• Health Care
• Sustainability
• Class Takeaways
• All Else Equal: Making Better Decisions
• If/Then: Business, Leadership, Society
• Grit & Growth
• Think Fast, Talk Smart
• Spring 2022
• Spring 2021
• Autumn 2020
• Summer 2020
• Winter 2020
• In the Media
• For Journalists
• DCI Fellows
• Other Auditors
• Academic Calendar & Deadlines
• Course Materials
• Entrepreneurial Resources
• Campus Drive Grove
• Campus Drive Lawn
• CEMEX Auditorium
• King Community Court
• Seawell Family Boardroom
• Stanford GSB Bowl
• Stanford Investors Common
• Town Square
• Vidalakis Courtyard
• Vidalakis Dining Hall
• Catering Services
• Policies & Guidelines
• Reservations
• Contact Faculty Recruiting
• Lecturer Positions
• Postdoctoral Positions
• Accommodations
• CMC-Managed Interviews
• Recruiter-Managed Interviews
• Virtual Interviews
• Campus & Virtual
• Search for Candidates
• Think Globally
• Recruiting Calendar
• Recruiting Policies
• Full-Time Employment
• Summer Employment
• Entrepreneurial Summer Program
• Global Management Immersion Experience
• Social-Purpose Summer Internships
• Process Overview
• Project Types
• Client Eligibility Criteria
• Client Screening
• ACT Leadership
• Social Innovation & Nonprofit Management Resources
• Develop Your Organization’s Talent
• Centers & Initiatives
• Student Fellowships

Ohio State nav bar

• BuckeyeLink
• Find People
• Search Ohio State
• Marketing & Logistics
• Marketing Programs

PhD in Marketing

The Department of Marketing and Logistics has achieved national and international distinction by advancing high-quality, theory-driven, systematic and empirical scholarship in the priority areas of consumer behavior and quantitative modeling of marketing phenomena.

We welcome students with outstanding academic accomplishments who seek to make a contribution to the theory and practice of marketing. While prior business training and experience are a plus, students with expertise in a basic discipline outside of business can bring a fresh perspective to marketing problems. Therefore, we accept students with backgrounds in economics, statistics and psychology, as well as individuals with formal business training and experience. Earning a PhD degree should correspond with a lifelong commitment to continued growth and excellence in all aspects of scholarly activity which include research, teaching and professional service. The faculty and the department culture promote this commitment in every student who graduates from the doctoral program. As a result, we have a large group of graduates who have published successfully in the top journals of the field and are widely recognized as eminent scholars.

Why a PhD in Marketing?

A PhD is the beginning of a lifelong journey of learning. It helps you develop a rigorous way of thinking about theoretical problems. You will learn to conceptualize abstract information, critique and synthesize what you learn, develop a comprehensive understanding of issues pertinent to marketing,\ and integrate that knowledge into areas of cutting-edge research. While the focus of a master’s program is in solving practical problems faced by one company at one point in time, a doctoral program trains you to think about problems faced in marketing by several companies across time horizons. The PhD program also instills in you the ability to enjoy and pursue learning as career goals.

Why Fisher?

Students tell us their choice of a PhD program is generally based on:

• The quality of graduate faculty in the department
• The success of students who graduated from the department
• The overall university environment

Current PhD Students

Our current PhD students are listed below, as well as links to their biographies:

• Isabella Bunosso
• Zijing Zhang
• Cory Haltman
• Stephanie Flout

You can explore the full list of our faculty, staff and PhD members using the Fisher Directory tool .

Objectives and Milestones

Visit the Objectives and Milestones  page to read more about the trajectory of our program and the milestones that our students experience.

Marketing PhD Alumni

Visit our Alumni page to view more information on our recent alumni and read their testimonies.

Contact a Marketing Faculty Advisor

Rebecca Walker Reczek Berry Chair of New Technologies in Marketing Professor of Marketing

506A Fisher Hall 2100 Neil Avenue Columbus, OH 43210

Open Sidebar Nav Related Links

• Objectives & Milestones

©2024 Fisher College of Business

2100 Neil Avenue, Columbus, Ohio 43210

If you have a disability and experience difficulty accessing this site, please contact us for assistance .

• Open Search box
• Ph.D. Program Home
• Admissions Overview
• Admissions FAQ
• Areas of Study Home
• Accounting Overview
• Meet the Students
• Courses and Seminars
• Behavioral Decision Making Overview
• Decisions, Operations and Technology Management Overview
• Finance Overview
• Global Economics and Management Overview
• Management and Organizations Overview
• Marketing Overview
• Strategy Overview
• Current Job Market Candidates

From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

• About UCLA Anderson
• Our Character
• Our Strategic Plan
• Our Leadership
• Our History
• Office of Development Home
• Impact Stories
• The Anderson Fund
• Student Fellowships
• Equity, Diversity and Inclusion
• Centers@Anderson
• Faculty Research
• Dean’s Society Leadership Giving
• Reunion Giving
• Anderson Affiliates
• Ways to Give
• Contact Development
• Our Centers Home
• Center for Global Management Home
• For Students Overview
• Specialize In Global Management
• On-Campus and/or Hybrid Global Management Courses
• Global Immersion Courses
• Global Nonprofit Capstone Projects
• MBA Research Assistants
• Career and Personal Development
• UCLA-NUS Executive MBA
• F/EMBA International Exchange
• EMBA International Business Residency
• Global Management Seminars
• International Exchange
• Events and Discussions Overview
• Global Conferences
• Greater China and LatAm Series
• Global Management Speaker Series
• Global Business & Policy Forums
• World Today Discussion Series
• Lunch and Dinner Series
• External Collaborative Partnerships
• Upcoming Events
• Past Center Sponsored Events
• Other UCLA Events
• Faculty & Global Research
• Video Gallery
• Support The Center
• Center for Media, Entertainment & Sports Home
• Events Overview
• Pulse Conference Home
• Entertainment Case Competition
• Game Day Sports Case Competition
• Global Sports Business Forum
• INSIGHTS - Big Data Conference
• Real Madrid Global Sports Leadership
• Research & Insights
• Corporate Partnership
• Industry Network
• Summer Sessions
• Howard University Initiative
• High School Summer Discovery
• About The Center for Media, Entertainment & Sports
• Board of Directors
• Easton Technology Management Center
• Innovation Challenge Home
• Innovation Challenge Tracks
• Mentors & Advisors
• Competition Details
• Past Events
• Easton Courses
• Specialization
• Innovate Conference
• Tech + Society Conference
• The Embracing AI Summit
• Easton Instructors
• Get Involved
• About The Easton Technology Management Center
• Board of Advisors
• Faculty Advisory Board
• Fink Center for Finance
• Career Impact
• Student Fellowships Overview
• Investment Banking Fellowship
• Kayne Investment Management Fellowship
• Brown Private Equity and Alternatives Fellowship
• Quantitative Finance Fellowship
• News and Events Overview
• Conference on Financial Markets
• Fink Investing Conference Home
• Private Equity Roundtable
• Fink Credit Pitch Competition
• Faculty & Research
• Meet Our Board
• Meet Our Team
• Center for Impact Home
• Academics Overview
• Specializations and Certificates
• Impact Investing
• Social Impact Consulting
• Open For Good Transparency Index
• Environmental Metrics
• Social Metrics
• Governance Metrics
• Our Methodology
• State of Corporate Sustainability Disclosure
• 2023 Report
• 2022 Report
• Sustainability Workshops
• Corporate Partnership Program
• Faculty and Research
• Research and Seminars
• Research in Energy
• Research in Sustainability
• Research in Social Responsibility
• Impact Week
• Morrison Center for Marketing & Data Analytics Home
• Gilbert Symposium
• Healthcare Analytics Symposium
• Research Overview
• Funded Research
• Student Programs Overview
• Affiliated Student Organizations
• Case Competitions
• Ph.D. Students
• Morrison Center Advisory Board
• Price Center for Entrepreneurship & Innovation Home
• Fellowships
• Undergraduate Minor in Entrepreneurship
• Student Investment Fund
• For Professionals Overview
• Health Care Executive Program
• Entrepreneurship Bootcamp for Veterans
• UCLA Head Start Management Fellows Program
• Steinbeck Family Business Seminar
• Management Development for Entrepreneurs
• UCLA Health Care Institute
• Anderson Venture Accelerator Home
• Our Programs
• Our Companies
• Mentors and Advisors
• Showcase 2024
• Showcase 2023
• Showcase 2022
• Showcase 2021
• Showcase 2020
• Knapp Venture Competition
• Entrepreneur Association (EA)
• Past Winners
• Hire an Anderson Intern
• UCLA Anderson Forecast Home
• Robertson Lecture Series on Global Business Leadership
• Research and Reports Overview
• Forecast Direct Podcast
• Projects and Partnerships Overview
• Forecast Fellows Program
• Allen Matkins
• Cathay Bank
• City Human Capital Index
• Los Angeles City Employment
• Mercury Insurance Climate Economist
• Engage with Us Overview
• Become A Member
• Become A Sponsor
• Speaking Engagements
• Member Login
• Renew Membership
• Join Email List
• UCLA Ziman Center for Real Estate
• Howard and Irene Levine Fellows
• Peter Bren Fellows in Entrepreneurial Real Estate
• Corporate Concierge Recruiting
• Howard and Irene Levine Affordable Housing Development Program
• Alumni (UCLA REAG)
• UCLA Ziman Center Symposium
• Howard J. Levine Distinguished Lecture on Business Ethics & Social Responsibility
• UCLA Distinguished Speaker Series in Affordable Housing
• Faculty & Research Overview
• UCLA Gilbert Program in Real Estate, Finance and Urban Economics
• UCLA Economic Letter
• UCLA Affordable Housing Policy Brief
• Working Papers
• Eviction Moratoria and Other Rental Market COVID-19 Policy Interventions
• Mortgage Default Risk Index (MDRI)
• CRSP/Ziman REIT Data Series
• Conference on Low-Income Housing Supply and Housing Affordability
• Impact on Our Community Overview
• Housing as Health Care Initiative
• Howard and Irene Levine Program in Housing and Social Responsibility
• Board Leadership
• Clubs & Associations Home
• Anderson Student Association (ASA)
• Think in the Next Innovation Challenge
• Innovation & Design Case Competition
• Strategy and Operations Case Competition
• Health Care Business Case Competition
• Challenges in Energy Case Competition
• Professional Clubs
• Association of Veterans at Anderson (AVA)
• Association for Real Estate at Anderson (AREA)
• Energy and Cleantech Association (ECA) Home
• Energy Innovation Conference
• Entertainment Management Association (EMA) Home
• International Film Festival
• Healthcare Business Association (HBA) Home
• HBA VITALS Conference
• Investment Finance Association (IFA)
• Management Consulting Association (MCA)
• Marketing Association (MA)
• Net Impact (NI) Home
• High Impact Tea
• Sports Business Association (SBA)
• Strategy & Operations Management Association (SOMA) Home
• Tech Business Association at Anderson (AnderTech) Home
• Unchained: Blockchain Business Forum
• Women’s Business Connection (WBC)
• Innovation and Design Case Competition
• Identity Clubs
• The Alliance for Latinx Management at Anderson (ALMA)
• AnderCouples
• Asian Management Student Association (AMSA)
• Black Business Students Association (BBSA) Home
• BHM Events - Better Together
• Christian Student Fellowship (CSF)
• European Business Association (EBA)
• First Generation Club (FGC)
• Greater China Business Association (GCBA)
• Japan America Business Association (JABA)
• Jewish Business Students Association (JBSA)
• Korean Business Student Association (KBSA)
• Latin American Business Association (LABA)
• Middle East & Africa Club
• Muslim Business Student Association (MBSA)
• Out@Anderson (O@A) Home
• LGBTQ Awareness Week
• South Asian Business Association (SABA)
• Southeast Asian Business Association (SEABA)
• Taiwanese Student Business Association (TSBA)
• Institutions Clubs
• Anderson Onboarding Committee (AOC)
• Admissions Ambassador Corps (AAC)
• Entrepreneurship Through Acquisition
• Interest Overview
• Adam Smith Society (SmithSoc)
• Craft Beverages Club
• Eats (AnderEats)
• Indoor Adventure Club (IAC)
• Wine Club at Anderson (WCA)
• Athletics Overview
• Basketball Club at Anderson (Anderball)
• John Anderson Golf Club
• Outdoor Adventure Club (OAC)
• Soccer Club (SC)
• Tennis Club at Anderson (TCA)
• Equity, Diversity & Inclusion
• Events and Spotlights
• Embracing Diversity Series
• Hear to Include
• Student EDI Council
• Key EDI Activities
• What You Can Do
• Pathway Guidance Program Overview
• Inclusive Ethics Initiative
• Asian@Anderson
• Black@Anderson
• Latinx@Anderson
• LGBTQ@Anderson
• Veterans@Anderson
• Women@Anderson
• Information & Technology Home
• New Faculty Information
• New PhD Information
• New Student Information
• Anderson Computing & Information Services (Intranet Portal)
• Rosenfeld Library Home
• Databases Overview
• Business Databases by Name
• Business Databases by Category Overview
• Analyst Reports
• Company Information
• Industry Information
• International Information
• Market Research
• Taxation & Accounting
• Books & Other Sources
• Anderson Proxy Server / Off-Campus Access
• Database Alerts (Under Revision)
• Discipline eSources Overview
• Decisions, Operations and Technology Management
• Global Economics and Management
• Information Systems
• Management and Organizations
• Working Papers, Cases
• Business Topics
• Government Information
• Search & Find
• Electronic Journals at UCLA
• New "Management" Titles at Rosenfeld and Other UCLA Libraries
• Citation Linker for Articles in (or Not in) UCLA-Licensed Online Content
• Career Management
• Company Ratios
• Industry Ratios
• Internet Search
• Special Collections
• UCLA Library Catalog
• Melvyl (UC Libraries)
• Citing Business Sources
• Assessing Global Issues
• Career Research in the Rosenfeld Library
• Competitive Intelligence
• Research Toolkit
• Services Overview
• Faculty Course Support
• Media & Technology Industry Information
• Ph.D. Research Support
• Consult a Business Research Librarian
• Borrowing Privileges
• Document Delivery
• Field Study Research Support: AMR/BCO/GAP/SMR/UCLA-NUS EMBA
• Course Reserves Overview
• Find Reserve Items
• Info for Faculty
• Hours of Operation
• Conduct in the UCLA Libraries
• External (Non-Anderson) Users of Rosenfeld Library
• New "Management" Titles RSS Feed
• UCLA Library
• User Rights and Responsibilities
• Facility Use
• Rental Spaces
• Vendor Contacts
• Maps & Directions
• Parking Information
• Degrees Home
• Full-Time MBA Home
• Admissions Home
• Request Information
• Requirements
• Admissions Events
• Class Profile
• International Applicants
• Concurrent Degrees
• Admission Policies
• Consortium Candidates
• Academics Home
• Customizable Schedule
• Flexibility & Specializations
• Capstone Project
• Business Creation Program
• Anderson Student Asset Management (ASAM) Home
• Annual Report
• Fund Strategies and Resources
• Academic Centers
• Global Options
• Academic Calendar
• Consulting Career Path
• Marketing Career Path
• Entertainment Career Path
• Technology Career Path
• Finance Career Path
• Social Impact Career Path
• Health Care Career Path
• Entrepreneurship Career Path
• Real Estate Career Path
• Operations Career Path
• Energy Career Path
• Retail Career Path
• Sports Career Path
• Living in L.A.
• Family Life
• Clubs & Associations
• Embracing Diversity
• Financing Overview
• Financing Opportunities
• Financing Requirements
• Connect With Our Students
• Getting Here
• Admit Central
• Why UCLA Anderson
• Timeline & Email Archive
• Student Life Home
• Clubs & Extracurriculars
• Getting Settled Home
• Housing and Utilities
• Transportation and Parking
• Campus Resources
• Student Health
• International Students Home
• Student Visas
• Your Academic Experience
• Your Career Considerations
• International Students Onboarding Sessions
• Tips for International Students
• Anderson Onboarding Home
• Anderson Onboarding FAQ
• Curriculum & Academics Home
• Course Schedule
• Academic Preparation
• Career Services Home
• Career Preparation
• Industry Camps
• Paying for School
• Financing Your MBA Home
• Meet the Team Home
• Fully Employed MBA Home
• Assistant Dean's Advice
• Connect with a Student
• UC Transfers
• Exam Waiver
• Military and Veterans
• Admissions Policies
• Specializations
• Global Experience
• Flexible Options
• Drive Time Podcast
• Student Perspectives
• Costs & Financing
• Meet our Team
• Admit Central Home
• Why UCLA Anderson?
• Accepting Admission
• Important Items & Official Onboarding
• Build Your Network
• Executive MBA Home
• Requirements and Deadlines
• Connect with an EMBAssador
• U.S. Military, Reservist, & Veterans
• Flexible Schedules
• Electives & Specializations
• Capstone Overview
• For Companies
• Culture Overview
• Equity, Diversity, & Inclusion
• Conferences and Special Events
• Clubs and Associations
• Meet the Team Overview
• EMBA Admit Central Home
• Finalizing Admission
• Pre-EMBA Academic Preparation
• Important Dates and Events
• Cost and Financing
• Career Services
• Directions and Accommodations
• Curriculum & Schedule
• Admissions Requirements
• UCLA NUS Alumni Connect
• Fees and Financing
• Meet the Team
• Visit UCLA-NUS Full Site
• Master of Financial Engineering
• Admissions Ambassadors
• Career Impact Overview
• Career Paths Overview
• Quant Trading and Sales Trading
• Data Science
• Quantitative Research and Analysis
• Strats and Modeling
• Portfolio Management
• Risk Management
• Consulting and Valuation
• Employment Report
• Alumni Coaches
• Advisory Board
• Student Life
• For Companies Overview
• Recruit An MFE
• Meet our Team Overview
• MFE Admit Central Home
• Admit Checklist
• Career Support
• Curriculum and Academics
• For International Students
• Prep Before You Start
• Program Calendar and Fees
• Master of Science in Business Analytics
• Prerequisites
• Holistic Career Services
• Constant Industry Infusion
• Student Outcomes & Placement
• Career Services FAQ
• Meet Our Students
• Recruit MSBAs
• Capstone: Applied Analytics Project
• Class of 2018
• Class of 2019
• Class of 2020
• Class of 2021
• Class of 2022
• Class of 2023
• Class of 2024
• Meet Our Team Overview
• Executive Education Home
• Open Enrollment Overview
• Executive Program
• Corporate Governance
• Women's Leadership Institute
• Women In Governance Overview
• Board Ready Candidates
• Inclusive Leadership Program
• Strategic HR Program
• Leading High Performing Teams
• Customized Solutions
• Partner Programs Overview
• Accounting Minor Program Home
• Accounting Minor Admissions Requirements
• Enrolling In Classes
• Courses Overview
• Management 195
• Course Syllabus
• Useful Links
• Graduating Seniors
• Leaders in Sustainability Certificate Program
• Riordan Programs Home
• Riordan Scholars Program Overview
• Saturday Business Institute
• Riordan MBA Fellows Program Overview
• Riordan College to Career Program Overview
• Alumni Association
• Our Purpose
• Get Involved Overview
• Donor Honor Roll
• Volunteer Opportunities
• Spark Campaign
• Who We Are Overview
• Volunteers and Mentors
• Riordan Podcast
• Media Entertainment & Sports Summer Institute
• Venture Accelerator at UCLA Anderson Home
• HealthCare@Anderson
• Health Care and Behavioral Economics
• Women and Healthcare
• Research and Development
• Health Care Operations
• Healthcare Pricing and Financing
• Other Research
• Sector-Focused Programs for Professionals
• Faculty and Research Home
• Accounting Home
• Seminars and Events
• Ph.D. Program
• Behavioral Decision Making Home
• Decisions, Operations & Technology Management Home
• Meet The Ph.D. Students
• DOTM Supply Chain Blog
• Finance Home
• Global Economics and Management Home
• Meet the Ph.D. Students
• PIEP Conference Home
• Submit A Paper
• Previous Papers
• Management And Organizations Home
• Anderson Behavioral Lab
• HARRT at UCLA
• Marketing Home
• Strategy Home
• Information Systems Research Program Home
• Connections
• IS History Home
• Faculty Directory
• Faculty Awards
• Faculty Expertise Guide
• Open Positions
• Emeriti Faculty
• For Companies Home
• Hire an MBA
• Hire an MFE
• Hire an MSBA
• Engage a Student Consulting Team
• Applied Management Research Program Home
• Requirements & Schedule
• Benefits To Companies
• Application
• Student Experience
• Faculty Advisors
• Global Access Program Home
• Global Partner Network
• Meet the Advisors
• Past GAP Companies
• Executive Portal Home
• Key Dates and Schedules
• Event Registration
• Hotels and Directions
• Visa Information
• Explore Los Angeles
• Post-GAP Consulting Providers
• Strategic Management Research Program
• Applied Finance Project
• Applied Analytics Project
• Early-Stage Investment Fund
• Field Experiments in Strategy
• Management Practicum
• News and Events Home
• News Archive
• News Archive 2022-2023
• News Archive 2018-2021
• Virtual Events Archive
• Signature Events Overview
• Gerald Loeb Awards Home
• 2024 Loeb Awards Open Call For Entries
• Banquet and Ceremony
• Submit Entry
• Competition Categories
• Historical Winners
• Career Achievement Categories
• Eligibility and Rules Home
• Administration of Awards
• Final Judges
• Embracing Diversity Week
• Commencement Overview
• MBA, EMBA, FEMBA, Ph.D. Commencement Overview
• Commencement Speaker
• FAQ Students
• UCLA-NUS Commencement
• MFE Commencement Overview
• Parking & Directions
• MSBA Commencement Overview
• Hotel Information
• Video Archives
• John Wooden Global Leadership Awards Overview
• Fellowship Application
• John Wooden
• Anderson Speaker Series
• Dean's Distinguished Speaker Series
• Velocity Women's Summit
• 'Palooza
• Anderson Student Kickoff
• Alumni Home
• Alumni Directory
• All Chapters and Groups
• International
• Worldwide Welcome Weeks 2024
• Reunion Evening 2025
• Friday Faculty Chats
• Alumni Weekend 2024
• Alumni Weekend
• Alumni Weekend 2022
• Alumni Weekend 2021
• Alumni Weekend 2019
• Alumni Weekend 2018
• Worldwide Welcome Weeks 2023
• Worldwide Welcome Weeks 2022
• Worldwide Welcome Weeks 2021
• Worldwide Welcome Weeks 2018
• Worldwide Welcome Weeks 2017
• Career Re-LAUNCH
• UCLA Campus
• Career Services Overview
• Career Resources
• Stay Connected Overview
• Alumni Community
• Email Lists
• Class Notes
• News@Anderson
• Alumni Awards
• Board of Directors Overview
• Letter from the President

PhD | Marketing

The Ph.D. in Marketing

Stern’s Ph.D. program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena. The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses. Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media. The department is proud of a long tradition of close collaboration between doctoral students and faculty members.

Explore Marketing

Discover our other fields of study.

• Enroll & Pay
• Jayhawk GPS
• Prospective Students
• Current Students

Ph.D. in Marketing

Program information.

The University of Kansas doctoral program in marketing aims to prepare students for academic careers at tier 1 research universities. Faculty members closely supervise doctoral students pursuing their doctorate in one of the two tracks offered: consumer behavior or quantitative.

Each student is assigned an academic advisor, who guides the student in course selection and other general academic requirements. Students will begin to collaborate with faculty members on research projects early in the doctoral program, enabling them to have more than one paper under advanced review at premier marketing journals as they begin the job search in their penultimate year in the program.

Application deadlines

Priority: December 15

Final: January 10

• Application requirements

The marketing department has young and dynamic faculty, dedicated to producing high-quality research that is published in top-tier marketing and interdisciplinary journals. Students will begin to collaborate with faculty members on research projects early in the doctoral program.

Part of our mission is to develop effective teachers. To that end, all doctoral students are required to teach at least two sections as independent instructors. The school and university prepare and reward doctoral students for excellence in teaching through various programs and awards.

Program details

View degree requirements and a detailed list of courses in the KU Academic Catalog .

Requirements

Area of concentration.

Each aspirant, with the assistance of his or her faculty advisor and the area faculty, selects an area of concentration.

The area of concentration is selected from the traditional business disciplines of accounting, analytics, information, and operations, finance, human resource management, marketing, organizational behavior, and strategic management. An aspirant may also propose an interdisciplinary area of concentration that is a combination of these disciplines or include emphasis such as international business, law, and economics.

The aspirant must take at least five advanced courses in the area of concentration. These courses may include those offered outside the School of Business.

Supporting areas

Coursework in the area of concentration is supplemented and strengthened by study in one or two supporting areas. A supporting area is one that supplements and complements the area of concentration.

The aspirant will satisfy the supporting area requirement by taking at least four advanced courses in the supporting areas (at least two courses in each of two supporting areas, or at least four courses in one supporting area). Courses recommended for preparation for the qualifiers may not be included in satisfying the supporting area requirement.

Research methodology

For successful qualifier assessment, the student’s program of study should include adequate preparation in research methodology.

Sound research is always grounded on sound methodology. A doctoral student in marketing has the opportunity to develop methodological skill in probability and statistics, optimization, uncertain reasoning, game theory, and econometrics. A typical doctoral dissertation often utilizes one or more of the following research methodology: empirical, analytical, behavioral, and computational.

• Comprehensive exams
• Dissertation proposal
• Dissertation defense

Some students can complete the program in four years.

Program faculty

• Assistant Professor
• Marketing and Business Law academic area

• Area Director, Marketing and Business Law
• Crown/Sherr Professor

• Dean's/Frank S. Pinet Professor

• Associate Professor

• Ned N. Fleming Professor

• AT&T Foundation Professor

Marketing doctoral students

• Ph.D. Student

• Ph.D. Candidate

• Youth Program
• Wharton Online

PhD Program

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.

Recent graduates have received offers of faculty positions at leading business schools, including Columbia, Duke, LBS, MIT, Northwestern, NYU, University of Michigan and University of Chicago.

The department offers two degree program options: the Marketing program, which allows students to pursue a Consumer Behavior or Quantitative Track; and a joint degree program in Marketing and Psychology .

Please make sure to look at the Frequently Asked Questions for additional information and links.

• Marketing Degree Program
• Joint Doctoral Degree Program in Marketing and Psychology
• FAQ about PhD in Marketing 
• Admissions Information
• Students on the Job Market 
• Recent PhD Placements
• PhD Student Awards
• PhD Alumni Awards
• PhD Student Directory
• Postdoctoral Researchers Directory
• How the Wharton PhD Program Works
• For Current Students

For more information or to request admission application forms:

APPLY TO WHARTON

PhD Program

The marketing program offers two broad areas of research:  consumer behavior and quantitative marketing. Alternatively, students may focus on the interplay between these two broad areas (consumer behavior and quantitative marketing) and how the economics and psychology interface can help researchers better understand and predict marketing phenomena.

Consumer Behavior Track

In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

Quantitative Marketing Track

In the quantitative marketing track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.

Program Overview

To cope with these expanding horizons, the program is designed to provide broad exposure to the advanced literature in each field. The program includes a series of marketing PhD seminars, the development of expertise in a particular social science discipline (economics and/or psychology), and technical skills appropriate to the analysis of the problems to be studied. Students select an area for intensive study and develop a program that trains them to comprehend and perform cutting-edge research in that field.

Consumer Behavior Curriculum

Quantitative Marketing Curriculum

Current student profiles

Dissertations & Placements

Next: Real Estate

PhD in Marketing

Consumer behavior theory meet advanced marketing practice, marketing curriculum timeline.

Faculty and Published Work

Emory marketing analytics center.

Marketing Faculty

Douglas Bowman

Ryan Hamilton

Edgar Leonard

Michael Lewis

David Schweidel

Jagdish N. Sheth

Morgan Ward

Marketing phd students.

Da Young Kim

Kyeongbin (KB) Kim

Youshin Kwak

Felix Nguyen

Yeohong Yoon

Hanyu Zhang

Recent news.

Goizueta Welcomes New Faculty

“$5 for a Good Online Review? No Way, Says New FTC Rule,” The Wall Street Journal

“Atlanta’s Indian community reacts to Vice President Harris’ potential nomination,” WSB-TV

“The Free-Trial Trap,” The Atlantic

“The WNBA’s challenge: How to translate the Caitlin Clark hype into sustained growth for the league,” AP News

“How Inclusive Brands Fuel Growth,” Harvard Business Review

Retro Appeal: Research Reveals the Reasons Behind Vintage Shopping in Turbulent Times

“Leaked emails from inside Walmart Global Tech reveal over a dozen ‘major incidents’ this quarter,” Business Insider

AI Art: What Should Fair Compensation Look Like?

“What Happens When TikTok Is Your Marketing Department,” The New York Times

“The $10 Bag of Chex Mix That Triggered Airport-Snack Pricing Outrage,” The Wall Street Journal

“Look at your startup’s CAC to decide if you should launch another product,” TechCrunch

Pursuing a phd in marketing.