Personalised lessons and regular feedback to ensure you ace your exams! Book a free consultation today
Gain hands-on experience of how subjects are used in different fields. Experience life as a uni student and boost your university application with our summer programme!
- Revision notes >
- IGCSE Geography Revision Notes >
Theme 3: Economic Development
Case Study: Nike
Pro impacts:.
- substantial employment
- pays slightly higher than other countries
- Improves skills
- Contribution to local tax will give the government opportunities ie improving infrastructure
- trade of unions able to protect workers
Con impacts:
- child labour
- poor working conditions
- sexual and verbal abuse
- the exploitation of the environment and pollution. As there is a huge demand for water
- wage below minimum wage
Positive impact for Nike and US:
- Cheap labor and manufacturing
Negative impact for Nike and US:
- company image negatively impacted
- doesn’t manufacture in the US so there is a loss of jobs and negative implants of balance of payments
- trade unions complain due to poor working conditions
Ways in which Nike fixed their image:
- by boycotting and protesting by the public Nike had to change its image
- they became transparent and publicly addressing the issues and labor practices
- improved working conditions (improved oversight and made sure they had clean air)
- Nike also raised the minimum wage up
Nike TNC image Background:
- Two decades ago the country was under major fire for abusive labor practices after outsourcing labor overseas because it was cheaper.
- The public was shocked over Indonesian Nike workers earning as little as 1/4 cents an hour. Disturbing allegations of abuse included stories that a Vietnamese sub-contractor ran women outside until they collapsed for failing to wear regulation shoes. Customers staged embarrassing public protests at the olympics and at Nike stores. People began boycotting the brand in droves.
Nike Basic Facts:
Headquarters –
- Beaverton Oregon, US
Location of manufacturing –
- Almost all Nike shoes are manufactured outside of the United States. The leading manufacturer of Nike shoes is China and Vietnam each accounting for 36% of the total manufactured world wide. Indonesia accounts for 22% and Thailand for 6% of the Nike shoes that are being produced world wide.Nike is hesitant to disclose information about the contract companies it works with.
Global revenue –
- In 2020, Nike’s global revenue amounted to about 37.4 billion U.S. dollars.
Still got a question? Leave a comment
Leave a comment, cancel reply.
Save my name, email, and website in this browser for the next time I comment.
Related links
- GCSE Geography Past Papers
Get a 9 in GCSE Physics with our Trusted 1-1 Tutors. Enquire now.
Let's get acquainted ? What is your name?
Nice to meet you, {{name}} what is your preferred e-mail address, nice to meet you, {{name}} what is your preferred phone number, what is your preferred phone number, just to check, what are you interested in, when should we call you.
It would be great to have a 15m chat to discuss a personalised plan and answer any questions
What time works best for you? (UK Time)
Pick a time-slot that works best for you ?
How many hours of 1-1 tutoring are you looking for?
My whatsapp number is..., for our safeguarding policy, please confirm....
Please provide the mobile number of a guardian/parent
Which online course are you interested in?
What is your query, you can apply for a bursary by clicking this link, sure, what is your query, thank you for your response. we will aim to get back to you within 12-24 hours., lock in a 2 hour 1-1 tutoring lesson now.
If you're ready and keen to get started click the button below to book your first 2 hour 1-1 tutoring lesson with us. Connect with a tutor from a university of your choice in minutes. (Use FAST5 to get 5% Off!)
- Nike: a TNC
Generate Shared Link
✓ Copied link
This link is exclusively for students and staff members within this organisation.
Unauthorised use will lead to account termination.
Drawing diagrams
This article uses Nike as a case study of globalisation and looks at the social and economic impacts of industrial development by TNCs
- Volume 24, 2012/ 2013
- Globalisation
- Human Geography
- People and the Environment
Alexander Cooke
Nike is a transnational corporation (TNC) founded nearly half a century ago. It is world famous for its trainers and sportswear, which feature the globally recognised ‘swoosh’ symbol.
Globalisation occurs as more connections are made between countries through trade and communications. It can bring wealth but it also causes inequalities.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Related articles:
Case study: Volcanoes, chocolate and ecotourism in Nicaragua
Case study: Diversification in UK farming
Case study: Predicting eruptions in Iceland
Case study: Nottingham 2028: aiming for carbon neutrality
IMAGES
VIDEO
COMMENTS
Explore Nike's journey through ArcGIS StoryMaps, showcasing the power of maps to tell impactful stories.
Nike has emitted 14 million metric tonnes of carbon dioxide, Nike aims to reduce their carbon footprint by innovating in low impact materials. Why has Nike previously been in the firing line of ethical production issues?
Objective: To research the issues surrounding the NIDL focussing on Nike and its global operations. Outcome: Mini documentary examining the views of different stakeholders in this global operation. Slideshow outlining pro's and con's of Nike's international activities.
Nike is a large transnational corporation headquartered in Oregon that employs over 700,000 contract workers in 700 factories worldwide, more than 75% located in Asia where labor costs are lower.
Nike's problems and solutions Like other TNCs, factories making Nike products have been accused of paying low wages, expecting workers to work long hours, not providing sufficient training, having poor and unsafe working conditions and allowing supervisors to abuse workers.
In this IGCSE Geography Revision Guide, you'll find high-quality notes on Case Study: Nike and Past Paper Questions.
The case study of Nike, Inc is critical to understand the serious and major transformation a corporation underwent to sustainability and a circular economy, focusing on restoring waste to be...
the case of the World Shoe Project, Hartge operated under the supervision of Jerry Karver, Divisional Vice President of Footwear, and the guidance of Dan Loeb, General Manager of Nike China. Exhibit 2 shows how the World Shoe Project fitted into Nike’s organizational structure.
Nike is a transnational corporation (TNC) founded nearly half a century ago. It is world famous for its trainers and sportswear, which feature the globally recognised ‘swoosh’ symbol. Globalisation occurs as more connections are made between countries through trade and communications.
Geography EOY y9 revision - Globalisation case study - Nike Learn with flashcards, games, and more — for free.