2016-2027
3.7% (2020-2027)
USD 210.80 billion
2019
2020-2027
2016-2018
Value (USD Billion)
Fortune Business Insights says that the market size was USD 159.29 billion in 2019 and is projected to reach USD 210.80 billion by 2027.
In 2019, the Asia Pacific market value stood at USD 52.79 billion.
Growing at a CAGR of 3.7%, the market will showcase a steady growth rate during the forecast period (2020-2027).
The refrigerator segment is a leading segment based on product type during the forecast period (2020-2027).
The rising demand for smart appliances is a key driving factor for the market.
Electrolux AB, The Samsung Group, LG Electronics Inc. are some of the few major players in the global market.
Asia Pacific dominated the market share in 2019.
The increasing demand for energy-efficient kitchen appliances is further driving the adoption of products.
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The global kitchen appliances market size was USD 159.29 billion in 2019 and is projected to reach USD 27.94 billion by 2032, exhibiting a CAGR of 4.60% during the forecast period.
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Welcome to Appliance Store Ltd’s comprehensive business plan, where we outline our vision to become a premier destination for high-quality home appliances. In this article, we delve into each essential section of our business plan, providing an in-depth look at our strategies, offerings, and financial projections. Join us as we explore our executive summary, product and service offerings, market analysis, marketing and sales strategy, the management team behind our success, and our financial forecasts. Embracing innovation, customer satisfaction, and a commitment to excellence, Appliance Store Ltd is poised to transform houses into homes with the latest and most reliable appliances. Let’s embark on this journey together and discover the path to a successful appliance retail venture
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Introduction.
In this executive summary, we will provide an overview of the Appliance Store Ltd’s business plan, highlighting its key elements and objectives.
Appliance Store Ltd is a visionary company that aims to establish itself as a premier destination for high-quality home appliances. With a passion for customer satisfaction and a commitment to excellence, the company seeks to cater to a wide range of customers, from homeowners to businesses, offering top-notch products and exceptional service.
Our mission is to provide customers with a diverse selection of the latest and most reliable appliances, backed by expert advice and excellent customer service. We strive to transform houses into homes, making daily life more convenient and enjoyable for our valued clients.
The home appliance industry is experiencing steady growth, driven by factors such as rising disposable incomes, urbanization, and advancements in technology. Appliance Store Ltd aims to tap into this lucrative market by offering a curated collection of appliances from renowned brands, catering to the diverse needs of modern consumers.
Appliance Store Ltd’s competitive advantage lies in its commitment to quality, customer-centric approach, and strong relationships with leading manufacturers. Additionally, our team’s expertise and in-depth knowledge of the industry allow us to offer personalized solutions and recommendations to our customers.
We have carefully analyzed the financial aspects of our business plan and have secured the necessary funding to kickstart operations. With a prudent financial strategy, Appliance Store Ltd is poised to achieve sustainable growth and profitability in the coming years.
Looking ahead, Appliance Store Ltd envisions expanding its product range, strengthening its online presence, and establishing strategic partnerships to consolidate its position in the market. Through continuous innovation and an unwavering focus on customer satisfaction, we aim to become a household name synonymous with reliability and excellence
Appliance store business plan: product and service, product portfolio.
Appliance Store Ltd offers a comprehensive product portfolio that encompasses a wide variety of home appliances. From essential kitchen appliances like refrigerators, ovens, and dishwashers to laundry machines, air conditioners, and smart home devices, we cater to the diverse needs of our customers. Our product range is carefully curated, including only top-quality brands and models renowned for their performance and durability.
Apart from providing an extensive range of appliances, we take pride in offering exceptional services that enhance the overall customer experience. Our services include:
Our knowledgeable and friendly staff are always available to assist customers in making informed decisions. We provide expert advice based on individual requirements, ensuring that each customer finds the perfect appliance to suit their needs.
Appliance Store Ltd offers professional installation services to guarantee the proper setup of appliances. Our trained technicians ensure that each appliance is installed safely and efficiently, providing peace of mind to our valued customers.
Our commitment to customer satisfaction extends beyond the point of purchase. We offer comprehensive after-sales support, including maintenance, repairs, and troubleshooting assistance, ensuring that appliances continue to function optimally throughout their lifecycle.
In a competitive market, product differentiation is crucial to stand out from the crowd. Appliance Store Ltd differentiates itself through:
We partner with exclusive brands and offer products that are not readily available in every retail store. This exclusivity gives us a unique selling proposition, attracting customers seeking distinctive and premium appliances.
Environmental consciousness is becoming increasingly important to consumers. As a responsible retailer, we prioritize energy-efficient appliances that help customers reduce their carbon footprint while saving on utility bills.
To instill confidence in our products, we provide extended warranty options, ensuring that customers have added protection and peace of mind beyond the standard warranty period.
In addition to our physical store, we have invested in a robust online platform, allowing customers to browse our product catalog, make purchases, and access information about our services conveniently. Our user-friendly website provides a seamless shopping experience, attracting tech-savvy consumers and expanding our reach to a broader audience.
Target market.
Appliance Store Ltd’s target market comprises a wide demographic of homeowners, renters, and businesses seeking high-quality home appliances. Our primary customer segments include:
Homeowners form a significant portion of our target market. They seek reliable and stylish appliances to equip their homes with modern conveniences, enhancing their overall living experience.
Rental property owners and managers also represent a valuable market segment for Appliance Store Ltd. They require durable and cost-effective appliances for their rental units to attract tenants and ensure tenant satisfaction.
Businesses and offices are another key segment. They often require specialized appliances like commercial-grade refrigerators, coffee makers, and microwaves to meet the needs of their employees and clients.
Understanding market trends is essential for staying ahead in a competitive industry. Here are some prominent trends shaping the home appliance market:
The rise of smart home technology has led to an increasing demand for smart appliances. Consumers are drawn to appliances that can be controlled remotely through smartphones and offer enhanced functionalities.
With growing environmental awareness, energy-efficient appliances are gaining popularity. Consumers are keen on reducing their energy consumption and, in turn, their utility bills, making energy-efficient appliances a sought-after choice.
Customers appreciate the option to personalize their appliances to match their unique preferences and kitchen decor. Brands offering customizable colors and finishes enjoy a competitive edge.
The convenience of online shopping has revolutionized the retail industry, including home appliances. Consumers now prefer the ease of browsing and purchasing appliances online, driving the need for a robust online presence.
To succeed in the market, it is crucial to be aware of the competition and identify areas where Appliance Store Ltd can excel. We have analyzed key competitors in the region, considering factors such as product range, pricing, customer service, and brand reputation.
Based on a thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, we have identified the following insights:
• Wide range of high-quality products • Exceptional customer service • Strong relationships with exclusive brands
• Limited brand recognition compared to established competitors • Initial marketing and advertising costs to build brand awareness
• Growing demand for smart appliances • Expansion of online sales and digital marketing strategies • Collaborations with interior designers and real estate developers
• Intense competition from well-established appliance retailers • Economic fluctuations impacting consumer spending • Technological disruptions affecting product demand
Marketing objectives.
Appliance Store Ltd’s marketing objectives are designed to promote brand awareness, drive customer engagement, and increase sales. Our key marketing objectives include:
Create a strong brand identity and increase brand recognition through targeted marketing campaigns, both online and offline.
Enhance our online presence through search engine optimization (SEO), social media marketing, and content creation to attract and engage a broader audience.
Implement strategies to foster meaningful interactions with customers, such as email marketing, loyalty programs, and personalized offers.
Organize promotional events and collaborate with influential partners to create buzz around our products and services.
To reach our target audience effectively, Appliance Store Ltd will utilize a mix of traditional and digital marketing channels, including:
We will leverage popular social media platforms like Facebook, Instagram, and Twitter to showcase our products, engage with customers, and run targeted advertising campaigns.
A blog on our website will serve as a valuable resource for customers, offering informative articles, product guides, and tips related to home appliances.
Strategic online advertising campaigns through platforms like Google Ads and Facebook Ads will help us reach potential customers actively searching for appliances.
Collaborating with influencers and industry experts will enable us to tap into their followers’ networks and gain credibility and trust.
Our sales strategy focuses on providing personalized service and building lasting relationships with customers. Key components of our sales approach include:
Our sales team will engage customers in personalized consultations, understanding their needs and preferences to recommend the most suitable appliances.
By highlighting the benefits of premium appliances and related accessories, we will engage in upselling and cross-selling to increase the average transaction value.
We will maintain contact with customers after their purchase to ensure satisfaction and address any post-purchase queries or concerns promptly.
Implementing a loyalty program will reward repeat customers, encouraging them to choose Appliance Store Ltd for future appliance needs.
To gauge the effectiveness of our marketing and sales efforts, we will track key performance indicators (KPIs) such as: • Website traffic and conversion rates • Social media engagement metrics (likes, shares, comments) • Sales revenue and customer retention rates • Return on investment (ROI) for marketing campaigns By regularly analyzing these metrics, we can make data-driven decisions to refine our marketing and sales strategies for optimal results
Management structure.
Appliance Store Ltd boasts a dynamic and experienced management team committed to achieving the company’s goals and objectives. The management structure consists of the following key roles:
The CEO is responsible for overseeing the overall operations of Appliance Store Ltd. They set the company’s strategic direction, establish long-term goals, and ensure effective execution of the business plan.
The COO focuses on the day-to-day operations, ensuring that the company runs efficiently and smoothly. They manage various departments, optimize processes, and maintain a strong customer-centric culture.
The Sales Manager leads the sales team, providing guidance and support to achieve sales targets. They develop sales strategies, oversee customer relations, and implement measures to enhance sales performance.
The Marketing Manager is responsible for developing and executing marketing campaigns to promote Appliance Store Ltd’s brand and products. They analyze market trends, conduct market research, and collaborate with the sales team to drive customer engagement.
The Finance Manager handles all financial aspects, including budgeting, financial forecasting, and financial reporting. They ensure the company’s financial stability and compliance with relevant regulations.
1. john smith (ceo).
As the visionary behind Appliance Store Ltd, John Smith brings a wealth of experience in the retail industry. With a successful track record of establishing and managing retail businesses, he is dedicated to making Appliance Store Ltd a market leader.
Mary Johnson is a seasoned operations expert with extensive knowledge in retail management. She has a proven ability to optimize processes, improve efficiency, and enhance the overall customer experience.
David Lee is a results-driven sales professional with a passion for building strong customer relationships. With his exceptional leadership skills, he motivates the sales team to achieve and exceed targets.
Emily White is a creative marketing specialist with a deep understanding of consumer behavior. Her innovative approach to marketing campaigns has led to increased brand visibility and customer engagement.
Michael Brown is a detail-oriented finance professional with a strong background in financial analysis and strategic planning. He ensures Appliance Store Ltd’s financial health and stability.
To support the growth and success of Appliance Store Ltd, we prioritize attracting and retaining top talent. Our human resources plan includes: • Recruiting experienced and motivated staff with a passion for customer service and product knowledge. • Providing ongoing training and development opportunities to enhance skills and expertise. • Creating a positive and inclusive work environment that fosters teamwork and collaboration. • Recognizing and rewarding outstanding performance to boost employee morale and job satisfaction.
Appliance Store Ltd’s financial forecasts are based on thorough market research, projected sales figures, and anticipated expenses. The following financial projections are for the first three years of operation:
Year 1: • Total Revenue: $1,200,000 Year 2: • Total Revenue: $1,800,000 Year 3: • Total Revenue: $2,500,000
Year 1: • Cost of Goods Sold (COGS): $800,000 • Marketing and Advertising: $60,000 • Employee Salaries: $180,000 • Rent and Utilities: $50,000 • Miscellaneous Expenses: $30,000 • Total Expenses: $1,120,000 Year 2: • Cost of Goods Sold (COGS): $1,000,000 • Marketing and Advertising: $80,000 • Employee Salaries: $220,000 • Rent and Utilities: $55,000 • Miscellaneous Expenses: $35,000 • Total Expenses: $1,390,000 Year 3: • Cost of Goods Sold (COGS): $1,200,000 • Marketing and Advertising: $100,000 • Employee Salaries: $260,000 • Rent and Utilities: $60,000 • Miscellaneous Expenses: $40,000 • Total Expenses: $1,660,000
Year 1: • Net Profit: $80,000 • Gross Profit Margin: 33% Year 2: • Net Profit: $200,000 • Gross Profit Margin: 44% Year 3: • Net Profit: $350,000 • Gross Profit Margin: 48%
Based on the projected expenses and sales figures, Appliance Store Ltd is expected to achieve a break-even point in the first half of Year 2.
Year 1: • Current Ratio: 2.1 • Quick Ratio: 1.5 • Debt-to-Equity Ratio: 0.3 Year 2: • Current Ratio: 2.3 • Quick Ratio: 1.7 • Debt-to-Equity Ratio: 0.2 Year 3: • Current Ratio: 2.5 • Quick Ratio: 1.9 • Debt-to-Equity Ratio: 0.1
While our projections are optimistic, we understand the importance of preparedness. Appliance Store Ltd has developed a financial contingency plan to address unforeseen challenges, such as economic downturns, supply chain disruptions, or unexpected expenses. Our contingency plan includes: • Maintaining a cash reserve to cover short-term emergencies and operational expenses. • Reassessing and optimizing expenses in case of revenue fluctuations. • Exploring alternative suppliers and managing inventory effectively to mitigate supply chain risks. • Implementing strategic pricing strategies and promotions to adapt to changing market conditions.
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Key regions: Canada , China , Germany , Worldwide , Japan
Definition: The market for small kitchen appliances encompasses a range of devices, including blenders, mixers, food processors, electric juicers, electric deep fryers, waffle irons, and egg cookers intended for household use. However, it is important to note that parts and accessories for small kitchen appliances, as well as toasters and commercial appliances, are excluded from this market.
Additional information : The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.
Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.
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The year 1958 was historic for us. We made the first Indian refrigerator. It wasn’t just our entry into home appliances, but it was a great moment for India. Not only was this the first refrigerator designed and made in India, but it also helped liberate the homemaker from being in the kitchen all day. She could go to work and fulfil her dreams.
We continue to keep you at the heart of everything we do and have made a conscious effort to design, and manufacture products that serve a larger purpose.
Every design for a new product begins with an in-depth study of the Indian lifestyle, region-specific habits and the unique environments in which we live and work. Our design and engineering teams keep your needs at the centre of everything we do. Based on research that studied how people stock and use refrigerators, we designed and built breakthrough air flow technologies that ensure optimal cooling in every part of the refrigerator.
Our innovation efforts are focused on creating products that improve the quality of life while protecting the planet and its scarce resources. We have developed ACs, refrigerators, washing machines that are energy-efficient, water-saving, and environmentally friendly.
For over 60 years, we have thoughtfully designed appliances to enable Indians to live more comfortably and, in so doing, also to be part of the solution to conserve our planet’s scarce natural resources.
If you’re looking for appliances that are great for you and the planet, come connect with us at one of over 25,000 retail outlets.
Waste to landfill manufacturing process, countries served, top products & services, rm eonvelvet 685 rit gr bk.
Introducing the Eon Velvet Refrigerator- a sleek and sophisticated 4-door refrigerator with a capacity of 670L. The Convertible Modes allow you to seamlessly transition from a freezer to a fridge, offering a wide range of temperature settings from -18°C to +5°C.
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The first Leak-Proof* split AC in India with Anti-Leak Technology (Patent Applied), it offers a permanent solution to the challenge of leaky air conditioners dripping water inside the home. It also comes with 5 in 1 convertible cooling technology, tri-filtration technology, anti-corrosive blue fin coating, advanced inverter technology and a 10-year inverter compressor warranty. This eco-friendly R32 refrigerant based 3 star, 1.5 Tr. Air Conditioner also stands out for its well-designed aesthetics. *TnC Apply: http://bit.ly/GATnC_
Godrej InsuliCool+ is a portable and precise cooling product that stores insulin vials, pens, cartridges at a precise temperature between 2- 8°C to retain its potency. Integrated with advanced solid state thermoelectric cooling technology. Godrej InsuliCool+ maintains the right temperature at home/office, during travel, and power outages. It operates with the provided power adapter and external power bank of 20,000 mAh, providing a backup of 4 hours or a car adapter kit (sold as an accessory separately). Additionally, Godrej InsuliCool+ is also ideal for storing vital temperature sensitive vaccines, medicines, vials for drops, other medical samples and specimens. For optimum cooling when used with power adapter, the maximum operating ambient temperature should be 43°C & 70% Relative Humidity (RH) and 32°C & 70% Relative Humidity (RH) when used with external power bank / car adapter.
Home appliances, commercial appliances, vending machines, refrigerators, washing machines, air conditioners, microwave ovens, dishwashers, air coolers, portable insulin cooler, food beverage & cosmetic cooler, disinfecting appliances, medical refrigerators, deep freezers, personal cooling solution, godrej range of vending machines, veromatic range of machines, godrej vending services, godrej appliances rides on design innovation- launches wood-finish, nature-inspired acs & refrigerat.
Mumbai, 27th February 2024: Godrej Appliances, part of Godrej & Boyce, flagship company of the Godrej Enterprises Group has launched Eon Vogue, a new series of nature-inspired wood-finish home appliances.
Mumbai, 3rd October 2023 :Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Enterprises Group, is set to illuminate the festive season for its customers with an attractive line-up of premium products and exciting festive offers.
Delhi, 16th February 2023: Godrej Appliances, business unit of Godrej & Boyce, the flagship company of the Godrej Enterprises Group, has launched India’s first leak proof split Air Conditioner with Anti-Leak technology and has also filed a patent for it.
Mumbai, 8th March 2023: Godrej Appliances presents its range of Dark Edition Refrigerators featuring 19 SKUs in colours like matt black, glass black, onyx black, ice black and fossil steel.
Mumbai, 14th April 2023: Godrej Appliances, part of Godrej & Boyce the flagship company of the Godrej Enterprises Group has rolled out a witty television campaign for India’s first Leak-proof* split Air Conditioner.
Godrej Appliances becomes one of the eight finalists across the globe and among 139 applicants for the Global Cooling Prize.
National Energy Conservation Award For Refrigerators, 3rd Year In A Row, Bureau Of Energy Efficiency-Govt. Of India (2019,18,17)
National Energy Conservation Award For Refrigerators, Bureau Of Energy Efficiency-Govt. Of India (2017)
National Energy Conservation Award For ACs, Bureau Of Energy Efficiency-Govt. Of India (2016)
National Energy Conservation Award For ACs, Refrigerators And Manufacturing Plants By Bureau Of Energy Efficiency-Govt. Of India (2015)
Reader's Digest Trusted Brand-Gold(2006, 07, 08, 09, 10, 12, 13, 15, 16, 17, 19)
Best Social Media Brand - SAMMIE 2019
Godrej Appliances bags the “CII-EXIM bank Award” for Business Excellence.
Godrej Appliances gets recognized for its role in Protecting India Against Covid-19. The brand was adjudged with India Health and Wellness Awards 2020 (Gold) by IHW Council.
Godrej appliances aims to be among top three players in three years, shaping the future of home appliances with innovation and tech - with kamal nandi, godrej appliances, onam market: godrej expects 40% growth, godrej appliances and moms surprise travelers with innovative baggage claim experience, godrej unveils home appliances in wood finish, smart tips to keep your food fresh for longer in the refrigerator, elevate your christmas feast with millet recipes, rewind 2023: premium segment grew, while mass stayed flat: swati rathi, godrej appliances, godrej appliances targets rs 6,000 crore turnover in fy24, happy diwali 2023: 6 delicious easy-to-make microwave recipes to add to your festive celebrations, godrej appliances gets ayushmann khurrana to give a personal touch to festive greetings, godrej insulicool+ is for moments when diabetics have to deal with frequent power cuts, ganesh chaturthi 2023: indulge in guilt-free sweets this ganeshotsav with 4 organic modak recipes, how to wash clothes properly so that they will shine for long, godrej appliances presents 'flavours of india cookbook' on independence day, godrej appliances unveils onam samriddhi offer to spread festive cheer, godrej appliances rolls out social media campaign #foodkamoodbadlo, godrej appliances releases ooh campaign for leak-proof air conditioners, tips to upkeep your split air conditioner for optimum cooling, indicators of a resurgent summer, a pioneering preposition from godrej air conditioners, godrej insulicool+ review: can it be a backup for diabetic people, godrej appliances unveils its tv campaign featuring ayushmann khurrana, godrej announces ‘india’s first leak-proof ac priced at rs 48,900, godrej’s hot and cold ac, give your laundry a better experience with the new premium range of godrej eon velvet series washing machines, how to avoid becoming a victim of consumer appliances after sales service frauds, tips to get the best wash from your washing machine during monsoon, godrej appliances launches insulicool, godrej appliances with onam benefits, godrej appliances aims rs 5,500 crore turnover in fy23, to invest rs 200cr in capacity expansion, your choice of home appliances and its careful usage can preserve the planet, godrej combines cooling with health, godrej appliances unveils tvc with ayushmann khurrana, godrej appliances onboards ayushmann khurrana as brand ambassador, godrej appliances eyes 10 pc market share in ac segment in 2022, godrej appliances introduces compact counter-top dishwasher for smaller families, godrej appliances eyes 30 pc revenue from health, hygiene product segment by 2022-2023, godrej appliance aims 150 crs sales in this onam, electronics, phone makers stare at cold festive sales, businesses offers discounts for vaccinated customers, demand picks up faster than last july as mobility improves, godrej appliances expands dishwasher sales across india, ahead of festivals, online discounts to fire up sales, with rising input costs, white goods set to get costlier, ac, tv, washing machine and refrigerator prices to go up soon, godrej appliances supports india’s fight against covid, your clothes will now bemore than 99.99% covid-19 virus free, with godrej washing machines - 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with thoughtfully designed offers this festive season, godrej appliances collaborates with its trade partners to run free health check-up camps at numerous stores., godrej appliances strengthens its presence in goa., godrej appliances forays into the health and hygiene space with godrej viroshield 4.0, godrej appliances brings some golden cheer to onam with its ‘gold worth up to 1 lakh’ scheme, along with many other attractive offers, covid safety: at godrej appliances, humans and robots work together on assembly lines, godrej appliances sales reach pre-covid level, this business head is staying connected in the lockdown, godrej appliances introduces thoughtfully designed exclusive offers for covid warrior, godrej appliances initiates remote selling video assist program and a host of thoughtfully designed offers to accompany their thoughtfully made appliances, amidst covid-19 crisis, companies can use the current situation to make key transitions, godrej appliances strengthens its presence in assam, godrej appliances strengthens its presence in bihar, godrej appliances forays into air cooler category – introduces india’s first coolers with inverter technology, godrej appliances strengthens its presence in uttar pradesh, godrej appliances explores futuristic technology to slash energy consumption by 80% for air conditioners, godrej appliances puts its best foot forward in india’s fight against e-waste., this dussherra, #issraavankomatjalaao, we also offer:, architectural hardware, institutional security, home security, kitchen fittings, india circus.
V-guard to set up three new factories, plans push in kitchen appliances, fans and air coolers, the company is consolidating its entry into fans recently and has set up a manufacturing unit in panipat, home for most indian fan makers..
Consumer electrical and electronics major V-Guard Industries is planning to set up three more factories in Gujarat and Telangana for kitchen appliances, batteries for inverters and fans to strengthen its foray into new fast growing business segments.
V-Guard, which earned about 30% of its annual sales (₹3,487 crore in FY 22) from home wiring and cables and another 15% from the legacy stabiliser business, is focusing on new business segments. "V-Guard now has 11 factories spread across India employing over 4500 people. We plan to add three more factories in Gujarat and Telangana for kitchen appliances, batteries and fans. This will entail an investment of ₹250 crore on machinery alone," Mithun K. Chittilappilly, managing director, tells Fortune India.
This is to focus only on consumer electrical and electronics, which has growth opportunities in the country. V-Guard is evaluating acquisition opportunities in new segments. "India's fast urbanisation and more disposable income with rural population is going to drive the growth of consumer electrical & electronics market in coming years," he says.
V-Guard forayed into kitchen appliances recently with the acquisition of Sunflame Enterprises (SEPL) for ₹660 crore in December last year. The Sunflame brand has a pan India presence with strong brand recall and makes products like cooktops, chimneys, pressure cooker, mixer grinder and small kitchen appliances. The kitchen appliances market in India, which includes mixer grinders, gas stoves, water purifiers and other small kitchen appliances is worth about ₹12,000-14,000 crore and is growing at about 8-10% a year.
The company also forayed into modular switches recently with the acquisition of the Indian business of Simon Group of Spain, a specialist in electrical switches, sockets, fan regulators and home automation products. Currently, the modular switches market in India is worth ₹6,000-6,500 crore and is dominated by companies like Anchor, Legrand and Havells.
Air Coolers, with a market size of about ₹4,500-5,000 crore and growing at about 15-20% a year, is another segment V-Guard is eyeing. The domestic air cooler market is highly fragmented with organised players like Symphony, Bajaj and Voltas accounting for only 30-35% market share.
The company is consolidating its entry into fans recently and has set up a manufacturing unit in Panipat, home for most Indian fan makers. Brands like Usha, Bajaj, Havells, Crompton and Orient are household names even among the rural population, helping the market to grow 5-6% a year to over ₹9,000 crore.
Another fast growing segment for V-Guard is water heaters, which has a market size of ₹2,500-2,600 crore and growing at 10-12%. The company has cornered a market share of about 14-15%. Similarly, solar water heaters is another new growing segment with 14-15% share, in a market of about ₹500-600 crore.
In the case of legacy businesses, Mithun says the company earns about 30% of its annual sales from home wiring cables. Total market size is about ₹16,500-17,000 crore and organised players like Polycab, Finolex and Havells account for about 62-65% of the market. The industry is growing at about 8-10% annually and the company has about 6-8% of the market share. Once the mainstay and first product of the company, it still has 42-45% market share in stabilisers. With technological advancements and solutions for erratic power supply, the stabiliser market in the country is now worth ₹1,700-1,800 crore and competition is from companies like Microtek, Livguard and Bluebird. Another major business segment for V-Guard is DUPS & Batteries, estimated to have a total market size of ₹11,500-12,000 crore and growing at about 8-10% a year. The company is estimated to have about 4-6% market share. Similarly, V-Guard has about 8-10% market share in pumps, which has a total market size of about ₹3,000-3,500 crore a year, says Mithun.
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First Published: Aug 29 2014 | 5:54 PM IST
The India Small Home Appliances Market Report is Segmented by Product (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, Water Heaters, Small Kitchen Appliances, and Others) and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Other Distribution Channels). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
Study Period | 2020 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 27.27 Billion |
Market Size (2029) | USD 34.47 Billion |
CAGR (2024 - 2029) | 4.80 % |
Market Concentration | Medium |
Need a report that reflects how COVID-19 has impacted this market and its growth?
The India Small Home Appliances Market size is estimated at USD 27.27 billion in 2024, and is expected to reach USD 34.47 billion by 2029, growing at a CAGR of 4.80% during the forecast period (2024-2029).
The appliance and consumer electronics market in India is expected to grow steadily in the coming years. Small home appliances are expected to grow in the market due to the rising urbanization, growing middle-income group, and increasing demand for convenience amid a hectic urban lifestyle. The rise in nuclear families and a sedentary lifestyle with space constraints will further increase the demand for small home appliances. The appliances can accomplish daily tasks in less time. Semi-urban and rural areas are also expected to contribute to the demand owing to the growing awareness regarding small ticket appliances in those areas.
Technological advancements and increasing internet access are expected to contribute positively to redeveloping small home appliances. Small kitchen appliances include high growth potential for new products such as blenders, mixers, and coffee machines. The rise in smart homes, along with new connected appliances, is expected to boost the demand in the future as more new appliances are offered that can be easily used by the consumer and reduce their tasks at home. Smart home appliances would allow autonomy, control, monitoring, and other advantages.
Lifestyle changes due to hectic work schedules lead to product demand. Salons in Asia-Pacific, especially India, are investing in manufacturing and distributing small appliances. In India, the urban population is anticipated to display a higher adoption rate of small home appliances, leading to substantial growth in market revenue over the forecast period. The small home appliances market is expected to witness significant growth in the coming years due to the rise in disposable income and rapid urbanization led by enhanced consumer spending.
Apart from changing lifestyles and working styles, urbanization has led to growth in the organized retail sector. This, in turn, has led to a change in consumer buying behavior. The decision-making process before buying something has been significantly affected. The rise in urbanization has also led to people having additional disposable income. The market is anticipated to witness massive demand for small home appliances due to rising spending capacity and rapid urbanization in India. Consumers are progressively seeking value-added products that can reduce their efforts and time and are affordable at the same time.
Home automation, the increasing number of smart homes, and the rising trend of cooking at home are factors driving the smart home appliance market in India. The growing number of home remodeling or home improvement projects, especially in the West, is spurring household use of smart appliances. Smart home appliances are also becoming easy to use with the addition of various functionalities, which are attracting user attention. AI also plays an important role in the creation of small home appliances. AI is being used to make appliances learn and reduce waste and, in some cases, even costs.
India's small home appliances market is moderately fragmented, with several local and global players. Manufacturers adopt cost-pricing and innovation strategies in the market. Manufacturers are making products integrated with IoT to make customers' lives convenient and comfortable. R&D investments to cater to the rising demand of technology-savvy consumers in the market are rising. Manufacturers are making efforts to offer the best technological solutions to them. Some major players are Bajaj Electricals, LG Electronics, Samsung, Panasonic India, and Whirlpool.
Bajaj Electricals
LG Electronics
Panasonic India
Whirlpool of India
*Disclaimer: Major Players sorted in no particular order
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Online Sales is Driving the Market
4.2.2 Growing Urbanisation is Driving need for Small Appliances
4.3 Market Restraints
4.3.1 Changing Needs of Customers
4.3.2 Limited Usage of the Product
4.4 Market Opportunities
4.4.1 Eco-Friendly Materials Used for Manufacturing
4.4.2 Custom Design for Various Small Appliances
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porters' Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Technology Innovation in the Market
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Hair Clippers
5.1.3 Irons
5.1.4 Toasters
5.1.5 Grills and Roasters
5.1.6 Hair Dryers
5.1.7 Water Heaters
5.1.8 Small Kitchen Appliances
5.1.9 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Bajaj Electricals
6.2.2 LG Electronics
6.2.3 Godrej Consumer Products Limited
6.2.4 Whirlpool of India
6.2.5 Samsung
6.2.6 Panasonic India
6.2.7 Haier Group
6.2.8 Benison India
6.2.9 Toshiba India Private Limited
6.2.10 BSH Household Appliances*
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
A small home appliance is a portable or semi-portable electric machine used on table tops, countertops, or other platforms to accomplish a household task. The report covers a complete background analysis of India's small home appliances market. It includes an assessment of the market trends, changes in the market dynamics, market overview, and competitive profiling. The report also offers insights into the key players' market concentration and company profiles.
The small home appliance market in India is segmented by product and distribution channel. By product, the market is further segmented into vacuum cleaners, hair clippers, irons, toasters, grills and roasters, hair dryers, water heaters, small kitchen appliances, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online, and other distribution channels. The report offers market sizes and forecasts in terms of value (USD) for all the above segments.
By Product | |
Vacuum Cleaners | |
Hair Clippers | |
Irons | |
Toasters | |
Grills and Roasters | |
Hair Dryers | |
Water Heaters | |
Small Kitchen Appliances | |
Others |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Specialty Stores | |
Online | |
Other Distribution Channels |
How big is the india small home appliances market.
The India Small Home Appliances Market size is expected to reach USD 27.27 billion in 2024 and grow at a CAGR of 4.80% to reach USD 34.47 billion by 2029.
In 2024, the India Small Home Appliances Market size is expected to reach USD 27.27 billion.
Bajaj Electricals, LG Electronics, Samsung, Panasonic India and Whirlpool of India are the major companies operating in the India Small Home Appliances Market.
In 2023, the India Small Home Appliances Market size was estimated at USD 25.96 billion. The report covers the India Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Statistics for the 2024 Small Appliances Home in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Small Appliances Home in India analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
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No. | Content |
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1 | Introduction |
2 | Company's Achievements |
3 | Product Overview |
4 | Marketing Strategy |
5 | Future Plan |
6 | Swot Analysis |
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How Ikea's online-first strategy worked in the Indian market
Online contributes nearly 20 percent of their revenue, as opposed to the industry average of 11 percent, says the Sweden-based global home furnishing brand
Naini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media. She writes on various topics ranging from innovation and startups to cryptocurrency and agricultureâanything and everything that makes for an interesting story. Before her stint at Forbes India, she worked for close to a year at Outlook Business. With five years of work experience, she co-produces Forbes Indiaâs video series âFrom The Fieldâ and hosts the podcast âTeenpreneursâ. She also emcees at events and moderates panel discussions from time-to-time. Naini is a part of Forbes Indiaâs digital team, also handles Forbes Indiaâs Instagram account and helps plan events. An avid learner, she has completed her PGDM in Journalism from Xavier Institute of Communication and Bachelorâs of Mass Media from Sophia College for Women in Mumbai. Be it at work or home, you will not find her working without her headphones and work playlist. She loves trekking and travelling, experimenting in the kitchen, watching films and reading.
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Kitchen appliances are one of the most important devices in your kitchen. Today, you are busy with your profession and passion. As a result, spending lots of hours inside the kitchen won’t be possible for many of you.
So, you need different types of kitchen appliances to make your job easy. Also, if you are a passionate cook and like to make different recipes, several types of kitchen appliances will help you in that. Cooking was never so easy and fun!
Now, there are different types of cooking appliances available in different brands. But, you can’t just make any purchase. We are presenting the best kitchen appliance brands in India that sell kitchen appliances of the best quality. For example, if you plan to buy a rice cooker, Prestige will always be your first name on your list.
Here are the top 10 kitchen appliance brands that have served you for all these long years, and till now, they are leading the industry.
Official Website: https://www.ttkprestige.com/ Foundation: 1955 Best Known For: Bread Maker, Roti Maker, Wet Grinder, Induction Cooktop, OTG, Microwave Oven, Rice Cooker, Stand Mixer, Kitchen exhaust Fan Customer Care Phone No: 9535621112 Customer Care Email ID: [email protected]
If you are looking for the best brand for kitchen appliances to make your time full of fun when cooking, there will be Prestige always at the top of the list. Founded in 1928 by Mr. T.T. Krishnamachari in India, Prestige has become the reason for ‘Prestige’ for every homemaker.
This kitchen appliance brand is winning hearts for several decades and making life easy. Since its inception, Prestige is manufacturing ground-breaking products. While it comes to cooking appliances, Prestige will always be on the top.
In 1959, Prestige brought the first pressure cookers to India. Cooking has become super easy since the invention of the pressure cooker in this country. This appliance soon won the trust of the countrymen.
The non-stick cookware ranges of Prestige were brought into the market in 1994. Prestige emphasized the matter of health and fitness and introduced this wonderful range. The time was changing rapidly, and that had an impact on the Indian cooking style.
Besides cooking healthy, the Indian families also gave importance to a gorgeous kitchen. As a result, they brought outstanding non-stick kitchen appliances.
With time, Prestige continues to change itself and introduced varieties of products. From more advanced types of kitchenware to home cleaning solutions, this brand spread its wings everywhere. To the latest, they have introduced Prestige Svacch Pressure Cooker in 2019, which is the first spillage control pressure cooker in India. But, Prestige has not yet released an electric pressure cooker .
And finally, in the year 2020, they launched a wide range of rice cookers with starch reducing quality. For a healthy generation, this invention of Prestige is worth appraising. Prestige has garnered enough recognition only for being the best friend of the cooks in the Indian kitchen from all those years.
Among all these kitchen appliances, Prestige has touched excellence in introducing bread maker, kitchen exhaust fan, roti maker, induction cooktop , OTG, wet grinder, stand mixer, microwave oven, rice cooker, etc.
For any queries, you can call customer care services anytime. Since 4th May 2020, they have activated their customer care and call center operations aligning with the Government norms for Covid-19 situations.
The customer care desk is always available to solve your queries. For any assistance regarding online shopping, you can call or email them.
Prestige has been recognized and awarded with many awards and rewards for catering to the customers for all these years. On 27th November 2015, it was awarded The Master Brand Award by the CMO Asia at Taj Lands End, Mumbai.
In 2019, Prestige has been awarded the ‘Best Franchisor of the Year for Home/Home Products’ award by Franchise India . In addition, it was also awarded The Icon of the Year-2015.
Official Website: https://www.philips.co.in/ Foundation: 1891 Best Known For: Citrus Juicer, Coffee Maker, Induction Cooktop, Electric Kettle, Hand Blender, Sandwich Maker, Juicer Mixer Grinder, Electric Beater, Air Fryer Customer Care Phone No: 1800-102-2929 and Whatsapp at +919311855819
Are you looking to buy best kitchen appliances?
Why don’t you think of Philips?
Of course, you have as this is one of the leading brands of kitchen appliances in India.
This popular brand dated back to 1891 when Philips and Co were founded by Frederik Philips and his son, Gerard, in the Netherlands. After that, in 1930, this brand stepped into India with the name of Philips Electricals Company in Calcutta.
When it comes to kitchen appliances , Philips has innovated a wide variety of products for making your kitchen smart and easy. This brand is developing every day and updating itself with time by installing advanced technologies in its product.
The brand has innovated the best air fryer that can take care of your health by low-oil cooking and frying. Also, you will find different types of food processors to make your job easy inside the kitchen.
Among all these wide varieties of products, you will find the top-quality kitchen appliances of this brand. So go for buying a citrus juicer , coffee maker, hand blender , sandwich maker, electric beater , induction cooktop, juicer mixer grinder , and so on.
Every product of Philips is of high quality and manufactured with top-quality technology. So, cooking is getting easier and better if you use Philips kitchen appliances.
If you ever have any issues with any product of Philips, you can reach their customer service desk and get your problems solved within a limited time. They are 24*7 available to solve your queries.
You can share your problems through their live chat option on Monday to Saturday from 9 am to 8 pm and on Sunday from 9 am to 6 pm. You can also call or WhatsApp them. The customer care agents are always there to help you.
For serving so many years in different ways with their wide variety of products, Philips has won numerous awards and is recognized in India and the entire world. In 2014, it was recognized as one of the Best Global Green Brands .
In 2018, it received Crystal Prize for maintaining Supply Chain Sustainability. Also, this brand ranked 2nd by scoring 81 out of 100 points on the Dow Jones Sustainability Index in the industry of Health Care Equipment and Services Industry.
Official Website: https://www.bajajelectricals.com/ Foundation: 1938 Best Known For: Kitchen Exhaust Fan, Bread Maker, Roti Maker, Wet Grinder, Induction Cooktop, OTG, Microwave Oven, Rice Cooker, Stand Mixer Customer Care Phone No: 022-41280000 Customer Care Email ID: [email protected]
Whenever it is about kitchen appliances, this is the brand that many of you are fond of. But, while it comes to buy anything new, people have certain preferences. As a result, many Indian families rely only on Bajaj when it comes to kitchen appliances and other electrical.
Incorporated its journey from 14th July 1938 by Jamnalal Bajaj, the adopted fifth son of Mahatma Gandhi, this brand has set its values upon Gandhian philosophy and serving its countrymen for all these decades.
It is the wide range of kitchen appliances that have made this brand so dear to homemakers. Bajaj knows how the Indian kitchen works and has brought their cooking range to lessen your time and make your efforts full of fun inside the kitchen.
You can check out their collection of mixer and grinder that comes with Nutri-Pro feature. This feature ensures that no nutrients are lost while grinding. For effortless cooking, they have brought advanced induction cooktops, microwave ovens , gas stoves, cookware, etc.
You can also make this brand your healthy snack partner. They know how the modern generation is health conscious and has brought the cooking range that uses the minimum amount of oil, like sandwich makers, pop-up toasters, electric kettles , etc.
Among all these products, Bajaj has touched excellence in designing kitchen exhaust fans, roti makers, bread makers , wet grinders, OTG, Induction cookers, stand mixers, rice cookers, microwave ovens, etc.
The customer service desk is always ready to help you. If you find any issues with their product or services, you can always contact them. For any service-related queries, you can call or email them. They are very quick in helping the customer out.
For serving the country for all these years, Bajaj has been accolade with several awards and recognition. In IT, it was awarded as CIO Power List Award, MITS Leadership Award, Technology Senate Award, etc., in 2019. The company was also ranked 3rd in ‘The Experts’ Choice Awards’ by leading Architects and Designers.
Official Handle: https://twitter.com/inalsa_offical Foundation: 1996 Best Known For: Smoothie Maker, Vegetable Chopper, Egg Boiler, Chimney, OTG, Hand Blender, Hand Mixer, Stand Mixer, Air Fryer Customer Care Phone No: 9773982065 Customer Care Email ID: [email protected]
Inalsa Appliances Limited began its journey in India on 16th July 1996, in Delhi. Since then, it is serving people with its wide range of products. Among kitchen appliances, it has designed an advanced cooking range that has made your job easy.
This brand has understood the customers’ requirements and designed its products so that you can spend less time inside the kitchen and cook delicious foods. For making oil-free fries, you can go for Inalsa Air Fryer.
Among many appliances, they have varieties of mixers, grinders, and blenders that will help you make different recipes. You can pick their smoothie maker , egg boiler, vegetable chopper, hand blender, OTG oven , hand mixer, stand mixer, and so on among the huge kitchen appliance range.
If you are using any products of this brand and having any issues, you can always contact the customer care department. They are quite quick in solving your problems. For customer support, you can call or send them an email.
Official Website: https://ibellstore.com/ Foundation: 2001 Best Known For: Ice Cream Maker, Gas Stove, Roti Maker, Dosa Tawa, Induction Cooktop, Kitchen exhaust Fan Customer Care Phone No: 6238901330 / 9946669677 Customer Care Email ID: [email protected]
Kitchen appliances have made your cooking easy and spending time in the kitchen enjoyable. From its establishment to the present day, Ibell is serving its customers with top-quality kitchen appliances.
Though Ibell started its journey by providing electronic goods, soon, it stepped into the market of kitchen appliances and other home appliances. The company was founded by Anil Parasrampuria in 2001 with the headquarter at Mumbai.
Though Ibell is a specialist in providing products like a kitchen exhaust fan, ice cream maker , roti maker, dosa tawa, auto ignition gas stove , induction cooker, etc., several other products make your task easy in the kitchen.
For the health-conscious generation, they have brought air fryers that are based on smart rapid air technology. As a result, you don’t need to use much oil to get crispy fries and cakes at home.
Do you like deep-fried potato fritters?
Ibell has a wide collection of deep fryers for you.
Apart from these, you can also check out the huge collection of kitchen appliances designed by Ibell. Visit their website to check out the stand mixer, different types of toasters, kitchen scales, electric oven, hand blenders, and so on.
If you buy Ibell kitchen appliances and face any issues, you can contact their customer service department. Contact them on the weekdays from 9 am to 5.30 pm. They are always available to answer your questions. You can also send an email for any customer service-related query.
Official Website: https://www.glenindia.com/ Foundation: 1999 Best Known For: Bread Maker, Electric Tandoor, Smoothie Maker, Vegetable Chopper, Gas Stove, Chimney Customer Care Phone No: 9266655555 Customer Care Email ID: [email protected]
When talking about the best kitchen appliances brand in India, Glen will always be on the list. It has introduced the most technologically superior home appliances that have made life easy. Glen began its journey from Faridabad in 1999 and soon spread its wings all over the country.
If it is about kitchen appliances, you can always trust Glen for its outstanding range of products. Glen is everywhere – if it is the built-in series of Glen or the small appliances that make your task easy and time-saving in the kitchen.
They have achieved huge success in designing kitchen chimneys . You can get varieties of kitchen chimneys with exclusive features like Island chimneys, split chimneys, straight-line chimneys, auto-clean and oil collector chimneys, and so on.
Apart from those, you can also go for varieties of kitchen appliances designed by Glen, like a bread maker, gas stove, electric tandoor , smoothie maker, vegetable chopper , and so on.
In providing top-quality kitchen appliances, Glen will always be on the list as they serve Indian cooks for so many years. They know how to upgrade themselves with time as per the requirement of the Indian Kitchens.
Glen can upgrade your usual kitchen into a modern kitchen with top-quality kitchen appliances. Among the small appliances, you can buy food processors, mixers and grinders, grills, dosa makers, etc. are perfect for making delicious recipes. To make your kitchen advanced, it is time to go for Glen appliances!
For any assistance, you can contact their customer service department. They are ever ready with all types of solutions for any city in India. You can call them at their helpline number or send them an email.
Official Website: https://www.kent.co.in/ Foundation: 1999 Best Known For: Water Purifier, Egg Boiler, Electric Kettle, Hand Blender, Rice Cooker Customer Care Phone No: 9278912345 Customer Care Email ID: [email protected]
Though Kent has established itself as the most popular brand among the best water purifiers in India , it has also become a top-class kitchen appliances provider. With their vision to make the world healthier, they have come with innovative solutions and technological advancements.
Kent started their journey in 1999 from Noida, India, and soon became a prominent brand. They have introduced the revolutionary Reverse Osmosis (RO) Technology for the countrymen to help them have a healthy drinking habit.
In developing kitchen appliances, Kent has touched excellence. Their motto is ‘Cook Healthy, Cook Tasty’. With a wide range of kitchen appliance products, Kent has made Indian cooking easy and full of fun.
You can always go for the top-quality pop-up toasters of Kent that come with five heating modes. To get crispy and perfect toasts, this appliance is what you need. You will also get high-speed operation from the high-quality grinder and blender of Kent. So preparing beverages or grinding spices is just a matter of time now.
Apart from these products, they produce several other kitchen appliances like egg boilers , electric kettles, rice cookers, induction cooktops, hand blenders, etc. Also, you can buy a rice cooker, sandwich maker, omelet and pizza maker, and so on in Kent to have a modern kitchen.
Kent’s customer service department is always ready to serve you if you have any queries regarding their services and products. You can call or send them an email for service-related queries. You can contact them from 9 am to 6 pm. They also have launched Kent Service App to help out the customers.
For providing amazing service to the countrymen for so many years, Kent is regarded as one of the best brands around the country. It has received dependency and love from the users, and that is the best reward for it.
But, it has also received awards to accolade its performance in the industry of kitchen appliances and others. In 2017, Kent became the Organization of the Year. Also, in 2016 and 2017, Kent received ‘The Best Domestic Purifier Award’. In 2016, it got ‘Kalam Innovation Governance Award.
Official Website: https://www.morphyrichardsindia.com/ Foundation: 1930 Best Known For: Coffee Maker, OTG Oven, Microwave Oven, Stand Mixer Customer Care Phone No: 02241280000 Customer Care Email ID: [email protected]
Morphy Richards started its journey in England in 1930, and today, there are very few households where the appliances of this brand are not used. This brand stepped into India in 2002 with the collaboration of Bajaj and started producing great electronics appliances.
This brand has brought a revolution in kitchen appliances by providing technologically advanced and exclusive products for Indian consumers. To add modernism and elegance to your kitchen, Morphy Richards has brought perfection.
Each product of Morphy Richards is visually appealing, ergonomically designed, safe, sophisticated, and durable. You can go for different kitchen appliances of this brand like a food processor, coffee maker , microwave oven, stand mixer , OTG oven, and all.
Besides these, you can go for juicer-mixer-grinder, choppers, sandwich makers, pop-up toasters, electric kettles, electric tea makers, etc. Each of these appliances is manufactured with the best quality raw materials, and that’s why those serve you for a long time.
For any queries, you can contact the customer service desk of Morphy Richards. Though they have their headquarter in Mumbai, they operate their services from different service centers across India. For any query, you can contact at the toll-free number or send an email.
Official Website: https://www.lifelongindiaonline.com/ Foundation: 1985 Best Known For: Bread Maker, Induction Cooktop, OTG Oven, Sandwich Maker Customer Care Phone No: 9711558877 / 9667499699 Customer Care Email ID: [email protected]
Experiencing the need of every Indian kitchen, Atul Raheja, the founder of Lifelong home appliances, started this company in 1985. Since then, this brand has become a ‘lifelong’ companion for Indian cooks. They have realized the changing trend of the Indian kitchen and cooking style and have upgraded cooking appliances to make the task easy.
Lifelong is the best kitchen appliance brand that aims to be a part of all types of Indian kitchens. That’s why they have come up with so many varieties of products to cater to your needs. They do strong market research, know the requirements of their customers and design the products accordingly.
The wide range of Lifelong kitchen appliances can help you prepare delectable dishes for your family and friends. This brand has a specialty in manufacturing bread makers, OTG ovens, induction cooktops, sandwich makers, etc.
Apart from these, they also have several other kitchen appliances that will help you brush up on your culinary skills. For example, you can go for their exclusive four-burner gas stove ovens, which help you in fast cooking and enhance the look of your kitchen.
To make your job easy in the kitchen, you can also depend on the wide collection of mixer grinders. To prepare yummy waffles, you can try the exclusive waffle maker of this brand. Also, different types of kettles will help you in boiling water, making tea, boiled egg, etc. simpler.
Buying a Lifelong product is not enough. You need to take proper care of those products too. That’s why you should go for servicing the products at a certain time gap.
Contact their customer care department for the best service or solving any issues. Call them for any assistance. You can also send them an email or contact them between 9 am to 6 pm.
Official Website: https://faberindia.com/ Foundation: 1955 Best Known For: Dishwasher, Kitchen Chimney, Built-in Oven Customer Care Phone No: 1800-209-3484 Customer Care Email ID: [email protected]
Do you love cooking?
Then, buying multiple kitchen appliances can help you a lot. Faber has worldwide popularity in manufacturing and selling varieties of kitchen appliances. It started its journey from Fabriano, Italy, in 1955 and soon spread its wings throughout the world.
Faber is one of India’s leading kitchen appliance brands that is serving Indian cooks and kitchens for 20 years. With its headquarter in Pune, Maharashtra, this brand has made its place strong in Indian households.
All the products of Faber are manufactured with top-quality raw materials and advanced technology. They have done specialization in manufacturing built-in ovens , chimneys, and dishwashers . If you buy chimneys from Faber, you will get lots of varieties like wall-mounted chimneys, platinum hood chimneys, ceiling-mounted chimneys, etc.
You can call the toll-free number(mentioned above) from 8 am to 8 pm for any query and customer services. You can also send an email if needed.
For serving your kitchen for all these years, Faber has been appreciated with the prestigious ‘Red Dot Design Award’ in 2016.
Frequently Asked Questions
Prestige is undoubtedly the best kitchen appliance brand in India because of its long-range of high-quality products and responsive customer service. Philips and Bajaj are close alternatives to Philips. You can also take a look at the brands like Inalsa, Ibell, Glen, Kent, Morphy Richards, Faber, Elica, Morphy Richards, Lifelong, and Wonderchef.
The best places to buy a kitchen appliance are online shops like Amazon, Flipkart, TataCliq, and your local stores. If you want to avoid the hassle of visiting the shop and carrying the appliance to the home by yourself, online stores are the best option for you.
You can buy kitchen appliances throughout the year. But during August, October and November you may get an extra discount because of sales offered by online and offline shops.
Definitely, high-end kitchen appliances are worthy of buying. But as they cost more, many people avoid them. Before buying any kitchen appliance, make sure that it is built with high-quality sturdy materials, has satisfactory performance with minimum energy consumption. By analyzing the key decision-making factors, it will be easier to check the worthiness of the appliance.
So, here is all about the best brands of kitchen appliances on our website that can bring revolution to your kitchen. You can choose any of these when you want to buy new and advanced kitchenware for your modern kitchen.
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India Kitchen Appliances Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029) The Report Covers India Kitchen Appliances Market Share & Industry Analysis and it is Segmented By Product (Food Processors, Mixers and Grinders, Microwave Ovens, Grills and Toasters, Water Purifiers, Refrigerators, Dishwashers, and ...
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Overview: Kitchen Appliances Brands in India. The Indian kitchen appliance market is currently valued at US$ 5.1 billion in 2023 and is expected to experience a steady growth rate of 9.56% from 2023 to 2028. This growth is primarily fueled by factors such as increasing disposable incomes, urbanization, and evolving lifestyles.
Business-to-Consumer (B2C) This is the most common type of business model for kitchen appliances companies. In this model, the company sells its products directly to consumers, either through physical retail stores or online. Examples of B2C kitchen appliances companies include Whirlpool, GE Appliances, and Electrolux.
4. Bank Information For Wholesale Kitchen Supplies Business. After completing the process of company registration, the next step is to apply for a current account in the name of your company in any nationalised or private bank as per your choice. It is also important to apply for a dedicated credit card in the name of your company.
Open a business bank account. It is important to have a separate bank account for your business to always have a track of your expense. It gives a little more professional feel to your business and also creates a gap between your personal and professional expenses. Set up business accounting. Always keep a track of the expenses, the income and ...
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The business plan covers the small household appliances industry in India and provides a detailed roadmap to enter and thrive in the industry. Visit to learn more.
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What is Hafele's addressable market for built-in kitchen business in India? India's estimated ?25,000-crore home appliances market has grown at 25 per cent year-on-year. However, the built-in appliance market in India is still at a very nascent stage, it is yet to catch up with other parts of Asia, be it Singapore or Malaysia.
The Household Appliances market in India is projected to grow by 7.35% (2024-2029) resulting in a market volume of US$84.39bn in 2029. ... Business Plan Export ... coffee machines and small ...
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Daewoo has announced its entry into the kitchen and home appliances segment in India, aiming to capture a larger share of the growing market. The brand has seen overwhelming success since entering India last year and plans to launch products including induction plates, mixers, blenders, and more. Korean brand Daewoo on Monday declared its entry ...
The global kitchen appliances market size was valued at USD 159.29 billion in 2019 and is projected to reach USD 27.94 billion by 2032, expected to grow at a CAGR of 4.60% during the forecast period. Asia Pacific dominated the kitchen appliances market with a market share of 33.14% in 2019. Kitchen appliances are commonly used in households ...
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Godrej Appliances Launches India's First Leak Proof Split Air Conditioner. Delhi, 16th February 2023: Godrej Appliances, business unit of Godrej & Boyce, the flagship company of the Godrej Enterprises Group, has launched India's first leak proof split Air Conditioner with Anti-Leak technology and has also filed a patent for it.
The Sunflame brand has a pan India presence with strong brand recall and makes products like cooktops, chimneys, pressure cooker, mixer grinder and small kitchen appliances. The kitchen appliances market in India, which includes mixer grinders, gas stoves, water purifiers and other small kitchen appliances is worth about ₹12,000-14,000 crore ...
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The India Small Home Appliances Market size is estimated at USD 27.27 billion in 2024, and is expected to reach USD 34.47 billion by 2029, growing at a CAGR of 4.80% during the forecast period (2024-2029). The appliance and consumer electronics market in India is expected to grow steadily in the coming years. Small home appliances are expected ...
The Corporate Presentation is based on a kitchen appliance manufacturer. If you are dealing with similar industry, you can use the same for creating your own presentation. India has emerged as one of the primary hotspots for the growth of kitchen appliances. Due to increasing real-estate prices, many consumers in India prefer houses with ...
Of the 6,500 SKUs, Ikea India has about 1,000 products that cost less than Rs 200 and 60 food items that costs under Rs 100 too. While Ikea has a very global approach to most of its designs, there ...
For example, if you plan to buy a rice cooker, Prestige will always be your first name on your list. ... Of course, you have as this is one of the leading brands of kitchen appliances in India. This popular brand dated back to 1891 when Philips and Co were founded by Frederik Philips and his son, Gerard, in the Netherlands. After that, in 1930 ...