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The Ultimate Cover Letter Format & Structure Guide (+ Examples)

In this article, you'll read about:

What Is a Cover Letter?

The correct cover letter structure, how to format a cover letter, cover letter template, cover letter sample.

A cover letter (or sometimes also referred to as a “letter of motivation” or “job application letter”) is a formal document sent along with your resume/CV for a job application. It provides additional information besides what is written in your resume with an aim to express yourself further in a more personal way. 

Recruiters can tell a lot about you from your cover letter. Aside from the information that you disclose through the content of your cover letter, recruiters can also infer your soft skills, such as how attentive to detail you are, how good you are at communicating through written language, and more through how you format your cover letter.

When writing a professional cover letter, you need to pay attention to the following elements:

• Cover letter format (i.e., structure, header, layout) 
• Cover letter style (block or semi-block)
• Cover letter line spacing 

This article will guide you through how to format a cover letter properly and provide you with cover letter layout examples.

A cover letter is a letter accompanying your resume or CV when you apply for a job, as a tool to promote or market yourself through written communication to the recruiter before you meet them face-to-face.  There is a general cover letter format for job applications that you can always follow and never go wrong with, but it is still important to keep in mind that different employers might have different specific requirements for applications. So, you have to make sure to read the job posting carefully.

Depending on the requirements and medium you use to send it, you will need different cover letter formats. 

Based on the situation and requirements of the employer, you can decide which cover letter format to go with, such as: 

• Email cover letter format: Cover letters are written as the email content when sending an application via email.
• Digital cover letter format or electronic cover letter format:  Cover letters are saved as a doc or pdf file and sent as an email attachment. 
• Printed cover letter format: Cover letters are printed out as a hard copy along with a printed resume to a mailing address.

Recruiters usually will read your cover letter before your resume. Therefore, it is important to create a good first impression with a properly written cover letter format. In this part, we will show you what elements should be included in a proper cover letter format.

Date written 

The date is a small aspect of the cover letter header format, and yet requires as much attention as others. 

The correct way to format is:  [Month] [Day], [Year]

Examples of how to format cover letter's date: 

March 30, 2022

Contact information

For printed/digital cover letter formats, both the sender’s and receiver’s contact information is usually placed at the top in the cover letter header. But, if you are writing an email cover letter, you can include your contact information at the bottom of the letter with your signature and name. No matter what, make sure you use a professional email and provide accurate information. 

Examples for email cover letters:

Best regards, Katherine Nguyen  (+1)-333-0987 |  [email protected]

Examples for printed/digital cover letter formats:

Kevin Nguyen  (+1)-333-0977  [email protected]

Richard Jenkins Head of HR at HHH Company  (+1)-992-9922  [email protected]

Salutation or opening greeting

You should directly address the person who will be going through your application for this position. They could be the hiring manager or the Head of the Department where the vacancy is from. 

💡 Pro Tip : To know who the hiring manager in charge of the position is, you can refer to the job post uploader, or do some research on the company website. You could also ask a connection that you have in the company (if any).

How to write a salutation may vary depending on the cover letter style. “Dear”, “Hello” are the safest greetings that you can go with. They sound friendly yet still maintain a professional tone.

Examples of cover letter salutations:

• Dear Mr. Jones, 
• Dear Hiring Manager, 
• Dear [Name of Department] Department Team,
• Dear Sir/Madam,

You might think, " How about using ' To Whom It May Concern ' ? " Surprisingly, this salutation is no longer considered as a good one to use in application letters as it is needlessly formal and doesn't address a specific person directly.

Opening paragraph

The goal of the opening paragraph is to explain to the reader who you are and why you're writing this letter. 

Think of it as the first introduction about yourself that will grab the hiring manager’s attention right away and stand out from the crowd. If written boringly, they may never even get to the second paragraph, and you don’t want that.

💡 Pro Tip : State an accomplishment to show your confidence, determination, and interest in the position, for example: “ I believe that… ”, “ I am very interested in… ”, “ I am writing to express my strong interest in… ”, etc. 

Here's an example of a cover letter opening paragraph:

My name is Katherine Nguyen - a registered nurse currently looking to acquire the nurse practitioner position at ENTC Hospital. I believe that my 8 years of experience in relevant roles makes me the right fit for this role. 

Middle or body paragraph

Here comes the most important section in the cover letter format for job applications. 

In this part, you need to explain why you think you're qualified for the role, in terms of expertise, work experience, and skills. You're selling your candidacy to the reader, so it's important to be as specific and concise as possible. 

Below are some tips when formatting your cover letter’s body paragraph:

• Avoid only repeating the information that’s already mentioned in your resume. 
• Make strong connections between your qualifications and the job requirements. 
• Use several shorter paragraphs or bullet points instead of one large block of text.

Here's an example of a cover letter body paragraph:

I have engaged in various industries, including technology, education, and beauty. I am a detail-oriented, enthusiastic, and diligent individual with nearly 6 years of experience in Content Marketing, SEO Writing, and Social Media Management. My major job responsibilities include: 

• Producing SEO-friendly content to publish on relevant media channels such as the company website, LinkedIn, and Instagram. 
• Conducting keyword research and leveraging SEO practices to optimize the article writing. 
• Managed multiple social media accounts to promote the company branding and  products.

In addition, I have a background in Digital Marketing and graduated with a Bachelor’s degree in Communication and MBA from Western State University. In terms of language ability, I am a native English speaker with professional working proficiency in Korean and basic French.  

Closing paragraph

In the final paragraph of your cover letter, you should focus on the value you can bring to the organization.

What’s more, making a statement about how thrilled you’ll be to be a part of the team will also show your interest in the position. Besides that, don't forget to express your appreciation for the hiring manager's time and consideration. 

Here's an example of  how to format your cover letter ’s closing paragraph:

I have had a strong passion for writing since I was little. I've also been a big fan of Beauty Magazine and the impact that it brings for young girls for many years. Therefore, I hope that I can become a part of the team and contribute to the expansion of Beauty Magazine into the Asian market. 

Thank you for taking the time to review my application. Please let me know if you have any questions. I look forward to your response.

Now it's time to finish with a professional sign-off. 

You can simply end your cover letter with a formal complimentary closing, followed with your signature.

Since you're writing a formal document, avoid using casual language and tone like “Yours truly", “With love,” or "Take care".

For an email/digital cover letter format, you may need to put your contact info below your signature. For a printed cover letter format, make sure your signature is handwritten.

Examples of appropriate sign-offs to use in a standard cover letter format :

• Kind regards,
• Best regards,
• Best wishes,
• With gratitude,
• Respectfully,

Below are 5 elements that should be kept in mind for a good cover letter format. 

Similar to writing a CV or resume, it's best to keep your cover letter font professional. 

Use standard font styles such as: Arial, Helvetica, Roboto, Times New Roman, Verdana

Use fancy fonts, as hiring managers will find it hard to read and unprofessional. 

As for your cover letter font format, you should adopt no larger than a 12-point font and no smaller than a 10.5-point font. 

Good spacing is essential for a standard cover letter format. Proper white spaces will make it easier for employers to grab key information. Also, the cover letter layout will look neat and well-arranged. 

How to format cover letter spacing properly: 

• Leave space between each section (i.e., date, recipient’s address, salutation, body paragraphs, closing, and sign-off.)
• Use business letter format spacing: 1 or 1.15.

🖋 Margins & Alignment

Align your text to the left and use standard 1”-1.5” margins for all four sides. However, feel free to adjust the cover letter margins if you’re running out of space.

🖋 Cover letter full block format

There are three types of formats for how letters are typically written on paper, which are block, modified block, and semi-block format.

Most readers and job applicants prefer a cover letter in full block format since it’s most easy-to-read and looks neat. Doing this is very simple. All you need to do is put all elements of the letter aligned to the left margin of the page and all paragraphs are separated by a double line space to create a full block cover letter format.

🖋 Cover letter length

Your cover letter should range from a half-page to one full page, typically between 250-400 words. This way, you can keep it concise and informative at the same time. 

[Your Name]

[Your Address]  [Your City, State, Zip Code]  [Your Phone Number]  [Your Email Address]

[Hiring Manager’s Name]

[Company Name]  [Company Address]  [Company City, State, ZIP Code]

Dear Hiring Manager (or [hiring manager's name] ), 

My name is [your name] . I’m excited to be applying for the [job title] position at [Company Name] . [Short overview of your expertise, skills, and most outstanding accomplishments in the field] . [Your interest in this role and briefly explain how it matches your career goals] .

During my  [number of years] years of experience, I worked on  [major job responsibilities] . My greatest accomplishments are [relevant past achievements] . These experiences have allowed me to gain [skills relevant to the position] which I believe will allow me to [how you want to contribute and help the company grow] .

In addition to my experience, I have a solid educational background with a [educational degree] in [major of study] . I’m also a/an [personal trait] individual who is [soft skill #1, soft skill #2, soft skill #3…] .

I am confident that the professional experience and skills I’ve obtained in previous positions have prepared me for this opportunity. I would love to meet you and discuss further on how I might be an asset to the [name of team, department or company] . 

I have attached my resume for your reference. Thank you for your consideration and for taking the time to review my application. I look forward to hearing from you so we could discuss my contributions further in an interview at your convenience.

[Signature]

Now that you already know what a cover letter format for job applications looks like, let’s check out a formal cover letter example for a graphic designer position.

Marybelle Smiths  Victoria, TX 77979  [email protected] (+361)-443-5491

March 18, 2022

Samuel Lin Head of Marketing Team  SamaTech Corp. 90 Live Oak St., Lilita, TX77971

Dear Samuel,  

My name is Marybelle Smiths, a freelance graphic designer with 5 years of experience in the field. After reviewing your job listing, I'm excited to be applying for the Graphic Designer position at SamaTech. I strongly believe that my proven experience in various large-scale projects makes me an ideal candidate for this role.

I earned my bachelor’s degree in Communication and Media Design from Texas A&M. During my recent 5 years working as a freelancer, I have developed the necessary skills to deliver informative and eye-catching designs, including package design and marketing collateral. I have worked with nearly 30 big clients in the FinTech, beauty, and tourism industries - not to mention 80+ small and medium-sized projects in other areas. 

The biggest achievement I have obtained is an increase in blog traffic by 145% and shares by 80% by adding my graphics to the older posts that did not have images. I have achieved many testimonials from my clients - please kindly check them out on my LinkedIn and Upwork profile. 

In addition to graphic design work, I have also expanded my expertise into web design and video production. To the best of my knowledge, SamaTech is looking for part-time assistants in these two fields.  

Therefore, I am confident that my experience and abilities will make me the right fit for the vacancy at SamaTech. I also know that I'd be able to develop my skills further should I be hired to become part of your team. 

Thank you for your time and consideration. Please let me know if you have any questions. I look forward to hearing from you and to having an opportunity for an interview.

Sincerely, Marybelle Smiths

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--- Originally written by May Luong ---

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CVs & Résumés

• Sep 7, 2023
• 17 min read

How to Format a Cover Letter in 2024 (with Layout Examples)

Your cover letter’s design and structure are just as important as its content.

Chris Leitch

Editor-in-Chief & Résumé Expert

Reviewed by Electra Michaelidou

A well-written and targeted cover letter is an essential part of any job application, with many hiring managers and recruiters arguing that it’s probably even more important than a résumé . After all, it’s your chance to share your story and prove that you have what it takes to contribute to your target company’s success — and go beyond just the cold, hard facts of your résumé.

But while your skills and accomplishments, and your overall fitness for the job you’re applying for, are what really matter in your cover letter, how you present and organize that information can make or break your chances of getting invited to an interview . Indeed, a poorly formatted and designed cover letter will likely find its way to the trash bin — even if you’re the most qualified candidate for the position.

To make sure the very opposite happens, I’ll walk you through how to properly format your cover letter in 2024, as well as provide some practical tips, strategies and examples for job search success .

How to structure your cover letter

Let’s begin with the structure of a winning cover letter, which generally looks like this:

• Date and inside address
• Professional greeting
• Opening paragraph
• Middle paragraph(s)
• Closing paragraph
• Complimentary close

Below, I’ll walk you through each component of a cover letter’s structure, step by step.

Although not strictly necessary, I recommend preparing an outline of your cover letter before you begin writing it. This will help you keep everything organized and keep you on track when you actually get round to putting pen to paper (or hand to keyboard). The same goes for your résumé!

Step 1: Start with the letterhead

The letterhead — which, as the name suggests, is the topmost part of your cover letter — contains your name and basic contact information , including your phone number and professional email address.

Your name (the one you go by professionally, sans any nicknames!) appears first, typically in a larger font size than everything else (between 20 and 24 pts). You can set it in bold, all caps, a different font or a different color (or a combination of these) to make it stand out more.

Below this, you can optionally add your professional title or a short headline (eg: “Bilingual Customer Service Representative with 8 Years’ Experience”). Set this in a smaller font size than your name, but larger than your letter’s body, typically between 14 and 18 pts.

Then, add your contact information , specifically your phone number, email address and postal address or, preferably, general location (city and state or country). Set this information to 10–12 pts and use bolded labels such as “Phone:” for each item. To save space, I recommend keeping everything together on one line, separating each item with a symbol like a round bullet (•) or a vertical line (|).

Meanwhile, you can also optionally add links to your LinkedIn profile , professional social media pages, website and online portfolio.

This is what it all looks like in practice:

Jane Smith Customer Service Representative

Phone: 555-5555 | Email: [email protected] | Location: Boston, MA

Do not place your name and contact details (and other important information) in the header or footer areas of your word processor. Applicant tracking systems can’t “scan” these areas, which could result in your job application being automatically rejected.

Step 2: Add the date and inside address

As with any formal letter, you’ll need to include today’s date — that is the date that you’re sending your letter. This goes immediately below the letterhead, in the letter’s main body.

Make sure to format the date according to local conventions. If you’re applying for a job in the US, then you’d format the date as “Thursday, September 7, 2023”. But if you’re targeting jobs in the UK, for example, then you’ll have to switch around the month and date, and omit the comma before the year, like so: “Thursday, 7 September 2023”.

Underneath the date, write the inside address , otherwise known as the recipient’s address. This should include the hiring manager’s name and job title (or department name, if you don’t know who to address your letter to), the company name and the company’s business address.

Here’s an example:

Thursday, September 7 2023

Ms Olivia Johnson HR Manager Company ABC 123 Main Street New York City, NY 12345

If you’re addressing your cover letter to a woman, make sure you follow proper title etiquette: “Mrs” for married women, “Miss” for unmarried women and “Ms” when a woman’s marital status is unknown. Of course, academic and professional titles like “Prof” and “Dr” should always take precedence over common titles like “Mr” and “Ms”.

Step 3: Open with a professional greeting

A cover letter calls for a courteous and professional greeting to start it off — a simple “Dear” will suffice, followed by the recipient’s name and a comma. (Do not start your letter with an informal greeting like “Yo!” or “Hey”. Remember: you’re writing a professional letter to a potential employer, not your work buddy .)

Below are some examples of professional greetings for a cover letter:

• Dear Mr Hemsworth,
• Dear Mrs Osbourne,
• Dear Miss Brontë,
• Dear Ms Greene,
• Dear Mx Lopez,
• Dear Dr Grey,

You’ll usually find the hiring manager’s name and contact details listed in the published job advertisement, but if you come up empty, you’ll need to do some detective work. Start by checking the company’s website (specifically their “Team” page) to find out who is the head of the department you’d be working in. If you found the job on LinkedIn , double-check the ad, which often identifies who posted the ad. If all else fails, contact the company directly and just ask who the contact person is.

If, after all your research, you were unable to locate the hiring manager’s name, consider using one of these greetings:

• Dear Hiring Manager,
• Dear HR Manager,
• Dear [Department] Hiring Manager,

Whatever you do, stay away from generic and impersonal greetings like “Dear Sir or Madam” and, worse still, “To Whom it May Concern”.

Step 4: Write an introductory paragraph

This is the part where you actually start writing the body of your cover letter, beginning with an introductory paragraph that explains to the reader who you are, why you’re writing and how you can contribute to the company’s success.

But it needs to be catchy. That means staying away from the same generic, boring template that everyone else is using: “My name is [Name] and I am writing to the apply to the [Job Title] position at [Company Name].”

Although you could argue it’s straight to the point, hiring managers are all too familiar with that specific formula, so it’s hardly memorable. Instead, hook the reader with a creative and unique introduction by telling a story or a clever anecdote, or even bringing up something newsworthy, like so:

I recently came across an article in Forbes magazine in which Company ABC was highlighted for its commitment to renewable energy and sustainable business practices – all while achieving double-revenue growth. After reading this article, I was inspired to work with your company , and I was excited to see that you had an opening for a Sustainability Specialist. With my track record of promoting greener workplaces and reducing organizations’ carbon footprint by up to 45%, I believe I am a strong candidate for the position.

Step 5: Explain why you’re a great fit in the middle paragraphs

The middle paragraphs of your cover letter are probably the most important, and you need to keep the hiring manager’s attention while describing what you bring to the table and explaining why you want to join their company. Usually, this is done in one or two short paragraphs.

It’s incredibly important to tailor your experience, skills and qualifications to the company’s specific needs — not your own goals , professional or otherwise. After all, no employer wants to feel like they’re a steppingstone to something bigger and better.

Through my 10-year experience of successfully promoting and managing green business initiatives while developing strong relationships with businesses, I have become well-versed in ensuring compliance to both local and national environmental regulations while achieving and exceeding sustainability goals. In my current role at Company XYZ, meanwhile, I have supervised the development and delivery of training materials to different teams and stakeholders, resulting in the reduction of our carbon emission by 22%.

I’ve been following Company ABC for years and I know the company’s current plans involve developing environmentally sustainable products. This is a great match to both my personal and professional interests, and it is an exciting opportunity for me to leverage my environmental science skills and knowledge.

Step 6: Wrap up with a call to action

The final paragraph of your cover letter is your final pitch to the employer, showing them that you’re passionate about — and that you’re the right person for — the job.

Here, you should end with a call to action by inviting the reader to take the next step, like contacting you for an interview, reviewing your résumé or online portfolio , or requesting additional information — or a combination of these. Also, take this opportunity to thank the hiring manager for taking the time to read your application.

Here’s a practical example:

Thank you for taking the time to review my application. I believe my skills and qualifications make me an ideal candidate for the position, and I hope I can contribute to Company ABC’s mission of developing and applying sustainable solutions to real-world problems. I would appreciate the chance to talk with you to discuss my candidacy further.

Step 7: Use the right formal closing

All that’s left to do now is end your cover letter with a formal closing (or complimentary close), followed by a comma, for example:

• Best regards,

Kind regards,

• Thank you for your consideration,
• With best regards,
• Yours respectfully,
• Yours sincerely,

Whatever you do, avoid informal or otherwise unprofessional closings like “Cheers,” “Take care,” or, worst of all, “Love,”.

Underneath the closing, you should include your name, while it’s also a good idea to include your contact information here again, especially if you’re emailing your application.

Here’s what this part should like when everything’s put together:

Sustainability Specialist 555-5555 [email protected]

If you’re sending your application via snail mail, add one or two line spaces between the formal closing and your name to make room for your handwritten signature.

Bonus: End with a PS

You might think that a PS (short for “postscript”) has no place on any kind of formal letter, but it can be a nice little touch on a cover letter — if done thoughtfully. In fact, it’s actually one of the most commonly overlooked tricks up a jobseeker’s sleeve .

Indeed, as hardly anyone ever uses a PS in their cover letter, recruiters will be naturally drawn to it and will be more inclined to the rest of what you have to say. Not only does it provide you with a unique opportunity to stand out from the crowd, but it’s also an excellent way to encapsulate your unique selling proposition to potential employers in one or two short sentences, like so:

PS: My fluency in Japanese, Korean and Filipino can be of great assistance in the firm’s efforts to expand in the Asian market.

You should only include a PS if it adds value or meaning to your message and it doesn’t contradict or undermine the main body of your letter, like “I enjoy hiking and reading in my spare time.”

Tips for formatting your cover letter

Now that you’ve perfected the general structure and outline of your cover letter, here are some formatting tips and best practices to keep in mind when putting it all together:

1. Choose the right font

Make sure the font you choose for your cover letter is clean, professional and easy to read — and is the same as your résumé’s font choice (this helps maintain a consistent personal brand ). Some of the best cover letter fonts include Calibri, Helvetica and Garamond. As for size, stick to between 10 and 12 pts, depending on the specific font.

2. Make use of bullet points

Despite common misconception, cover letters don’t have to follow a strict paragraph structure. Indeed, you can — and should — use bullet points , particularly in the middle part of your letter, to present key information at a glance.

Stick to 3–5 bullet points , and keep them to no more than 2 lines long each. Likewise, stick to standard bullet symbols like round and square bullets — never hearts or smiley faces!

3. Keep it short

You’ll want to keep your cover letter short and sweet, not long and flowery. After all, recruiters often have to review hundreds of cover letters and résumés each day, and they don’t have the time (or the inclination) to read an entire essay.

Keep it to between half a page and one full page long — anything longer is simply overkill. Generally, you should aim for 250–400 words , roughly about 3–6 paragraphs.

4. Get the line spacing right

Make sure to separate paragraphs (and any bulleted lists) with ample line spacing. This makes your letter’s content more cohesive and less scrunched together.

But don’t just press “Enter” to manually add a line; instead, use your word processor’s spacing function to add a single line space (one line high) between each text component. In Word, you can do this in the “Home” tab. Select the paragraphs you want to update. Then, click on the “ Line and Paragraph Spacing ” icon and select “Single” from the “Line spacing” dropdown.

5. Set the page margins

Like your résumé , set your cover letter’s page margins to between 0.5″ and 1″ . Make sure to use the same settings for all sides of the document — for example, if you set the top margins to 0.5″, you should also set the bottom, left and right margins to 0.5″. If you’re using Word, go to the “Layout” tab, click “Margins”, and select one of the preset options or “Custom Margins” to define your own.

6. Maintain a uniform alignment

As all documents in the Western world are typically aligned to the left, your cover letter should follow suit. That said, you can use center or right alignment for the information in your letterhead, but everything else should always use left or justified alignment .

If you’re using a bulleted list in your letter, Word will automatically indent the bullet points; you can leave this as is or click on the “Decrease Indent” icon in the “Home” tab to push the list back to the page’s left margins.

7. Be careful with color choices

Traditionally, cover letters (and the résumés that they accompany) use a simple black-and-white color scheme : black or a dark shade of grey for the text, and white for the page background. However, you can use a third color (ideally a jewel or earth tone that complements the base color scheme) for your name at the top of the letter and any design elements.

8. Follow any special instructions

Although employers will rarely influence candidates on their cover letter or résumé’s formatting choices, it does happen sometimes. For example, they might ask you to submit your application as a specific file format, to address it to a specific person, or to use MLA style for capitalization and punctuation.

Make sure to carefully read the job description and make note of any special instructions — and follow them to a T . Ignoring these instructions can (and will) reflect negatively on your job application .

9. Be consistent

No matter how you design and format your cover letter, make sure that consistency reigns supreme . For example, if you use Calibri for one paragraph, don’t use a different font for the other paragraphs or any bulleted lists.

One more thing: make sure your letter’s overall look is consistent with that of your résumé. For example, the letterhead you use in your résumé should be the same one exactly in your cover letter.

10. Test for applicant tracking systems

Most employers use applicant tracking systems in their recruitment process, which scan résumés and cover letters for, mainly, keywords to determine whether an applicant’s skills and qualifications match the job description’s requirements. But poor formatting means that ATSs won’t be able to correctly “read” your documents, which, in turn, often means instant rejection.

As such, it’s a good idea to test your job application documents before sending them out , and the best way to do that is to copy the content into a plain text file. Does the result look disorganized, or is anything missing from the original document? If so, you’ll need to make some fixes — pronto .

Avoid using tables and other fancy graphics in your cover letter, as ATSs can’t scan these properly, if at all. Instead, prefer a clean and professional design. Remember: less is more.

Cover letter format examples

Here are some good cover letter examples (based on our professionally designed résumé templates ) to help you get started:

Internship cover letter format

Get the Muse template

Professional cover letter format

Get the Powerhouse template

Sending your cover letter

You’ve done it: you’ve crafted a well-written and professionally formatted cover letter. Now it’s time to send it out to your target employer. But wait — there are some final checks you need to make, depending on how you’re submitting your application.

Via snail mail

Although most job applications are made online today, it can be better in some cases to apply the “old-fashioned” way: via snail mail. If you do, it’s a good idea to use high-quality paper for your letter, ideally with a weight of 24–32 lb and cotton content of 75–100% . You should also opt for a large envelope that won’t require you to fold your documents. Meanwhile, don’t forget to sign your name by hand!

As an email attachment

When applying for job opportunities online, you’ll either be submitting your cover letter (and résumé) as an email attachment or through an online form. In both cases, you should send your letter as a PDF document (unless the ad specifically requests a Word version) and give it a clear, descriptive name like “Jane Smith Cover Letter 2023.pdf”. For email applications in particular, remember to write an eye-catching subject line and include your digital signature.

As an email message

If you’re copying the content of your cover letter into the body of an email message instead of adding it as an attachment, then you won’t need to add a header, the date or an inside address. Simply copy in the main body of your letter (including the greeting and the closing, of course), and you’re good to go. Just make sure that you attach your résumé and that you proofread everything before you hit “Send”!

Key takeaways

Whether you’re applying for job or internship opportunities , you’ll need to include a well-written cover letter in your application package (unless the ad specifically asks you not to). But, as we learned in this article, your letter’s format is equally important as its content.

To sum up, here’s everything we covered:

• Include a beginning, middle and end , and structure your letter in a way that tells employers your story.
• Address the hiring manager by name , and use an appropriate complimentary close.
• Limit your letter to one page , and make sure the content fills up at least half the page.
• Be consistent with formatting , including fonts, colors, page margins and line spacing.
• Save your application documents as plain text files to test for applicant tracking systems before sending them out.

Got a question about formatting your cover letter? Let me know in the comments section below!

Originally published on November 8, 2017.

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Cover Letter Format

Get the best structure for a winning cover letter

Often, in the world of job searching and  resume writing , people are told how important it is to make a good first impression. But job seekers often overlook the significance of a well-structured,  easy-to-read and relevant cover letter format  as part of this first impression.

When you  prepare for a job interview , you spend time and energy deciding what to wear and how to style your hair, and you make sure to arrive on time. All these aspects contribute to your appearance and  how you are first perceived by the potential employer .

So it is absolutely necessary to dedicate that same amount of time and effort, if not more, to  producing an effective, well-formatted cover letter  and resume.

An effective cover letter layout  convinces a hiring manager to put your application on the shortlist , even if your resume doesn’t entirely fit their needs, if you know how to market your transferable skills and achievements that relate to the vacancy.

This is why it is crucial for all candidates, whether looking for a first job or taking the next step up the career ladder, to learn  how to write a cover letter , and the  best job application letter format  to get them noticed.

How to format/layout a cover letter

Just as there are different  formats for resumes  such as the chronological, functional and combination resumes, there is a certain style guide that should be considered when deciding on the  correct cover letter format  for a job application.

Let’s take a look at a  cover letter layout example  for the beginning of the document.

• The  beginning of a cover letter  should include a header with the candidate’s full name and contact details.
• The contact details should include the  applicant’s telephone and email address  but it is not a requirement to put a full physical address.
• You should  date the letter  and remember always to change this when adapting your cover letter for new vacancies.
• Below this information, candidates should then  list the name and title of the recipient , in this case the hiring manager, as well as the company address.
• Address the recipient , using ‘Dear + first name’ or ‘Mr./Mrs. + surname’ or simply ‘(company Hiring Manager’ ).

Next, you will want to carefully  craft your introductory paragraph . You can find full details about the best cover letter format for this paragraph in our guide to starting a cover letter.

Crafting a  good finale and signing off  on your cover letter layout is crucial in order to leave the audience wanting to know more and planning on contacting you. You can read more about this in our expert advice on  how to end a cover letter .

Cover Letter Format Advice

Now for the more technical part of job application letter formatting and some general considerations for job seekers working on their first cover letter layout or improving an existing one.

• Ensure to use a letter sheet and do not exceed this length.
• Maintain left alignment throughout except in the case of headers or personal contact information, which can either be centralized or in a right-hand column.
• The cover letter spacing should be Simple or 1,5 at most. There is little space on just one letter sheet to create a cover letter that includes everything you want to say to a hiring manager to convince them to take a closer look at your candidacy so although the wording is limited to 300 words maximum, it is advisable not to space out the text too much.
• Cover letter font should never be a ‘fun’ font. All applicants should use a professional font on their cover letter such as Arial, Calibri or Times New Roman. The size of the font should be no smaller than 11 as it can become illegible but should also not be so big as to look unprofessional.
• All cover letter margins should be approximately 0.6”-1” and neither larger, nor smaller.
• In all documents candidates should include the cover letter date and remember always to update it when making changes or sending a new job application. In email cover letters it is not necessary to include the date.

For email cover letter formats , there is no need to add a header or to include the address of the company. You should however, include your personal contact details in your  professional signature in email cover letters .

Other cover letter layout considerations

Before we wrap up this guide, let’s look at some other things that can make the  best cover letter format  stand out above the pack.

In the main sections of a professional cover letter, similar to a  resume work experience section , you can use lists or enumerate achievements. The act of including facts and figures in a cover letter is seldom used by jobseekers but is a sure-fire way to attract attention from the potential employer.

Cover letter bullet points  can even be used to give a structure to elements that are significant to the candidacy. This allows you to add more key points that you might otherwise not be able to detail.

As with a  professional resume , jobseekers should ensure they include cover letter keywords and expressions taken from the job description or company website, throughout the document.

In some cover letter formats, candidates choose to include a  cover letter table  where they introduce the requirements or needs of the business/position in question. They then add a corresponding column indicating how they as applicants fulfill these needs, using examples of previous accomplishments, experience and training.

Jobseekers can use this  formatting advice to create an effective cover letter  from scratch but remember that we also have plenty of and  cover letter examples  available which allow applicants to use as a base they can then personalize!

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Cover Letter Layout Example and Formatting Tips

Cover Letter Layout Tips

How to use a cover letter template, cover letter template with layout, example of a cover letter.

• Tips for an Email Cover Letter

Image by Colleen Tighe © The Balance 2019 

When writing a cover letter (as you should do each time you submit a resume as part of a job application), the layout of your letter is very important. Layout refers to the way the words are set up on the page, including headings, spacing, and font. You want to use a layout that makes your letter both easy to read and professional.

Read below for advice about how to lay out your letter, as well as a template for a cover letter.

When laying out a cover letter, you want to follow the layout of a typical business letter.

Heading. A business letter begins with your contact information, and then the employer’s contact information, if it's available.

Letter spacing. It's important to properly space the layout of the cover letters you send, with space between the heading, the greeting, each paragraph, the closing, and your signature.  Single space  your letter and leave a space between each paragraph. Also, remember to left-justify your entire letter.

Font and font size. When selecting a font, use a  simple font  like Arial, Verdana, Courier New, or Times New Roman. Your font size should be no smaller than 10-pt. but no larger than 12-pt. In choosing your font size, 12 pt. is probably the best—you don’t want to irritate a hiring manager by making him or her have to squint to read your font.

The cover letter template below shows the layout for a typical cover letter. Use the template to structure your own cover letter. It will give you advice on how to space your letter, what font to use, and how to justify your page.

What's Included in the Letter

The template also briefly describes what kind of content should go in each paragraph. Use this information to help you begin writing your own letter, tailored to reflect your own career history, professional qualifications, hard and soft skills , and your knowledge about the job and employer to which you are applying.

You can also review  examples of cover letters  for advice on how to word your cover letter.

Be Flexible

When using a format or a sample letter, remember to be flexible. You can add or remove paragraphs to fit the needs of the particular job description. Your letter doesn't have to exactly match the template.

Write Customized Cover Letters

Also, keep in mind that your best strategy is to write a customized cover letter for each job to which you are applying. Hiring managers can tell when they’ve been sent a generic cover letter; they are more likely to be interested in candidates who have taken the time to write unique letters that specifically address the job opening they are offering.

Heading The  first section  of your cover letter should include information on how the employer can contact you. If you have contact information for the employer, include that. Otherwise, just list your information. This section should be single-spaced and left-justified, with a space between your contact information and your employer’s contact information.

Your  Contact Information

Your Name Your Address Your City, State Zip Code Your Phone Number Your Email Address

Employer Contact Information

Name Title Company Address City, State Zip Code

Dear Mr./Ms. Last Name:

First Paragraph:

Each of your body paragraphs should be single-spaced, with a space between each paragraph. The  first paragraph  of your cover letter should include information on the position you are applying for, including the job title. You should state how you heard about the job, and (briefly) explain why you think you are an ideal candidate for the position.

(space between paragraphs)

Middle Paragraph(s): 

The  next section  of your cover letter should describe what you have to offer the employer. Mention why you are qualified for the job and how your skills and experience are a match for the position for which you are applying. Provide specific examples to prove your skills and experience; these examples will “pop” on the page if you provide them in a bulleted format.

Final Paragraph:  Conclude your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up with them regarding the status of your application.

Sincerely yours,

(double space)

Handwritten Signature (for a hard copy letter)

Typed Signature

This is a cover letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Cover Letter

Kelly Timmons 62 Beacon Street Huntington Station, NY 11746 555-123-4568 kelly.timmons@myemail.com

August 17, 2020

Ms. Maribel Jones Human Resources Manager Belview Electronics 123 Main Street Huntington, NY 11743

Dear Ms. Jones:

I was excited to find the Customer Service Representative position on the Careers page of the Belview Electronics website. I believe I would be a good fit for your company because I have all of your required qualifications, as well as extensive experience in customer service and the electronics industry.

I have a bachelor’s degree in computer science, and I am fluent in both English and Spanish. In addition, I worked as a customer representative for a local plumbing company while I was in college. I have excellent phone skills and the ability to multitask. In addition, I am well organized, and proficient in most word processing and spreadsheet programs. My schedule is very flexible, and I would be happy to work evenings or weekends as necessary.

Thank you so much for your consideration. I’ve included my resume so you may further review my qualifications for the position. My cell phone is 555-123-4568, and my email is kelly.timmons@myemail.com. I look forward to hearing from you so we can arrange an interview.

Kelly Timmons  (signature for a hard copy letter)

Kelly Timmons

Tips for Sending an Email Cover Letter

When you are sending your letter via email include your name and the job title in the subject line of your message:

Subject: FirstName LastName – Manager Position

List your contact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number Your LinkedIn Profile URL (optional)

How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

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Engineering Cover Letter Guide: Step-by-Step Strategies for Success

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Vault by Rob Porter Are you stuck on how to make your engineering cover letter stand out from the crowd? Check out this article for a step-by-step guide of what to include to make sure your application is compelling!

How to get ChatGPT to write your cover letter: step-by-step guide with exact prompts

• When applying for jobs, ChatGPT-4 can make the cover-letter writing process more manageable.
• An AI consultant shares tips for writing an effective cover letter using ChatGPT.
• Here's a step-by-step guide, including writing prompts and navigating ChatGPT's limitations. 

Generative AI can be an effective tool for time-consuming tasks like writing cover letters, but only if you know how to use it effectively.

As an AI consultant , marketing and design companies come to me when they need help learning to use AI tools like ChatGPT. I also help companies review potential employees for AI-specific roles by evaluating their understanding of current tools and trends.

Here's a step-by-step guide on how to get AI to write you a great cover letter that doesn't sound AI-generated. 

Learn the basics

ChatGPT works best with specific directions, so learn what makes a good cover letter before directing ChatGPT to write one. 

Isimemen Aladejobi, a career strategist, outlines three components of an effective cover letter. 

•  A strong introduction that demonstrates company or industry knowledge. Highlight something in the news that's relevant to your prospective department. Use this topical event to segue into why you're interested in this specific position.  Aladejobi recommends always referring to the job title and company by name.
• The body of the cover letter should convey why your skills and experience make you a perfect fit. Highlight what you brought to the table at your last job and connect it to the requirements of the role you're applying for. Even suggest initiatives you could start at the company.
• The sign-off should be simple. Aladejobi suggests, "I'm excited and looking forward to hearing from you," which she says demonstrates enthusiasm without being too wordy. 

With this in mind, you can now start prompting ChatGPT with confidence. 

Writing your cover letter in ChatGPT-4

Be aware of the token limit.

The token limit is ChatGPT's limit on recall and comprehension during a single session. ChatGPT has a token limit of 4,096, and according to OpenAI , 100 tokens are about 75 words.

If ChatGPT starts responding to prompts illogically, you've probably hit the limit. This message to help ChatGPT refocus:

" Please search this chat for the word strawberry and reread that message and provide me a summary of what you think we need to do. We're at step [#] of that message. Tell me if you want a recap of the previous steps, and I'll provide a summary. "

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Having this marker will keep ChatGPT on task and ensure an accurate end product. 

Step 1: Onboard ChatGPT to the task

ChatGPT needs very explicit instructions to complete tasks successfully. Below is the exact prompt to copy and paste into the chatbot. 

To apply for a job within your industry use this prompt: 

"Hi ChatGPT. You're now the best cover letter writer on earth. You and I will write a cover letter together for [job title] at [company]. I have [#] years of experience. Here's what we're going to do:

•  You will ask me at least 15 questions about my work history and vision for the role. Make at least one of the questions "What initiatives would you implement in this role?"
• I'm going to give you sections of the job description to read and you're going to generate a strategic plan for the cover letter based on my answers from step one and the job description for me to approve.
• I'm going to give you a news item about the company. Read it and tell me how you plan to connect it to my cover letter application.
• Use this format to write the cover letter:
• Begin with the news item based on my approval of your strategy. Conclude paragraph one: "When I came across this role, I knew it was the role for me. Let me tell you why."
• The next two to three paragraphs should be my career history with clear connections to the position requirements and desired skills. Make sure to say somewhere, "As your [position title], I'll," and include some of the initiatives.
• Wrap up with the following sentence, "I'm excited and looking forward to hearing from you."

If we exceed your token limit, let's use "strawberry" as our focus word so you can get reoriented. 

Please begin by summarizing what you think I want you to do."

If you're making a pivot in your career, remove this line from the prompt: " I have [#] years of experience ," and replace it with " I'm making a career transition from [industry] to [industry] so the cover letter needs to heavily showcase how my previous experience is an asset to [Company]. "

And add this to the first task: "Make another question about how I think my previous experience is an asset to this new industry."

Step 2: Check for understanding

ChatGPT should create a summary of this plan. Check that the summary is accurate. If it is, reply with " next step " or " yes ."

Ashley Couto

If ChatGPT gets confused, open a new chat and repaste the prompt.

Step 3: Answer the career questions and have ChatGPT generate a career summary

The bot should provide you with the 15 career questions. Each answer should be two or three sentences long. You can go over for one or two questions, but be wary of potentially hitting the token limit. 

Once you've answered all the questions, add this sentence and press enter:

" Please create a detailed summary of my responses that I can paste into ChatGPT so I don't have to answer all these questions again if I need to generate another cover letter. "

Copy and paste the summary into another document to use for other applications. 

Step 4: Input no more than 2,500 characters of the job description

Copy and paste only the pertinent details from the description into ChatGPT and delete the fluff. Keep skills and competencies, responsibilities, the role overview, and a little about the company if you think it would be helpful.

Step 5: Paste in a company press release or industry-specific news story

Once ChatGPT gives you its plan, decide whether you agree with its intent. If you do, indicate that you want to move forward and press return or make a change. 

With any AI tool, you must be an editor and strategic advisor. Do not assume that what it's generated is the right path. Exercise critical judgment and get ChatGPT to refine.

For example, after I provided the article, ChatGPT presented me with a summary that didn't highlight key issues on how Canadian media companies think about content. I gave it instructions to refine it.

Step 6: Generate the cover letter and revise it with ChatGPT

Once you've approved its strategic approach, ChatGPT will generate the cover letter. 

It will generate a first draft but probably won't be ready for use yet. It's your job now to go back in and revise using specific instructions.

For example, I felt that the third paragraph ChatGPT generated was weak.

Direct it with specific changes to adjust particular paragraphs and go back and forth for a few rounds until you're happy.

And it generated a much stronger attempt.

Step 7: Put it into a text editor

ChatGPT has a suboptimal understanding of grammar and syntax. Once you're happy with the content, put your text through Grammarly to help tighten up the language and avoid problems like using the passive voice.

Step 8: Rinse and repeat with modifications

You can use the same root prompt for future cover letters, but replace step one with this:

"I'm going to paste in a summary of my work experience. Please write me a three-sentence summary of what type of work I do and what you see as my top accomplishment so I can check for understanding."

Based on the previously generated summary, you'll double-check that ChatGPT has a good idea of what you do. If it's missing a few key details, fill it in on those or tell it which summary you want it to prioritize before you move through the rest of the prompt.

Watch: The 3 key words to use on your résumé to land the interview

• Main content

Business Proposal Cover Letter

Proposal maker.

The cover letter of a business proposal is as important as the proposal itself. And it is quite distressing to know that some people do not put the right amount of time and effort in making a cover letter. It is in fact very critical to just see the cover letter as additional work in creating the whole business proposal.

Proponents of business proposals spend countless days and nights perfecting the business proposal but only spend a couple of minutes making a cover letter. Not only does it shout neglect, it can also be interpreted as being unprepared. Remember that the cover letter covers the proposal, it is the first piece of the proposal that the investor sees.

The cover letter directly addresses the person in charge of reviewing your business proposal. It is your chance to blow away and convince the investor to take a chance with your proposal. Neglecting its importance will greatly affect the chances of achieving the intended success of the business proposal. You may also see email cover letter examples.

Importance of a Cover Letter in the Business Proposal

The cover letter of the business proposal is one of the most important parts of the business proposal itself. It has been proven that in general, three parts of the business proposal are examined meticulously; the cover letter/i ntroduction/ executive summary , the costs and the timescales.

The cover letter has a strong correlation with the executive summary of the proposal. Therefore, the cover letter is the stripped down version of the executive summary. It only presents the key points on the major topics of the business proposal. It stands independently on its own; when the investor is unable to read the business proposal as a whole or even the executive summary, the cover letter can still present the major keys of the whole business proposal. You may also see business proposal letter examples.

Your cover letter is your chance to have a personal word with the investor and prepare him/her for what’s in-store. It should state that there is in fact a business proposal attached with the letter and that you are applying for a business loan or to start your own business. It also states the benefits the investor will gain when they invest in your business and it helps you make the investors believe that there is a good return of investment in your business. You may also like application letter examples & samples.

It does not merely introduce what the business proposal is all about, in fact it clearly summarizes the major points made in the executive summary. It carefully distills the message you are trying to relay in your business proposal. And since it is a summary of a summary, it does not need to be lengthy. So long as the major points have been thoroughly discussed and presented, your cover letter is doing just fine. You may also check out professional cover letter examples.

As mentioned before, it also acts as the cover of your proposal. Therefore, it should display your passion, eagerness and desire to fully pursue and work for the intended project. As it aims to convince the investors, important details that greatly affect the whole proposal must be included in the cover letter. You might be interested in business letter examples.

Business Proposal Cover Letter Template

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Business Funding Proposal Cover Letter Template

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Business Proposal Cover Letter Example

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Structure of the Cover Letter

Aside from all the necessary parts like the address, greetings, closings, etc. it is important to know the major structure of a cover letter for your business proposal.

1. Introduction

It is the most important part of you letter. It is the hook and it should immediately capture the reader’s attention. You can start it broadly but not too broad that you’ll need to dive into so much detail. However, it is always a better option to be direct and straight to the point. You may also see appointment letter examples & samples.

You introduction must briefly introduce you as the proponent and should carefully explain your purpose and ideas. Shock them with your unique ideas and urge them read more of the letter and the business proposal. It should be captivating and spark interest in your proposal. It is important to clearly but briefly the purpose and goals of your proposal in your letter .

For example,  “This letter is intended to formally propose septic tank cleaning services for the Name of Apartment Complex. We have been successfully the number one septic tank draining and cleaning service provider in more than 10 apartment complexes in CITY, for the past 25 years and would be happy to give testimonials from our customers. We respond 24/7 to all emergency requirements and make sure the septic tanks in every apartment is working efficiently.” You may also like complaint letter examples & samples.

The body of your letter should be direct and avoid indecision. It must clearly explain and justify the purpose of your business proposal. ‘Maybes’ and ‘Ifs’ have no place in your letter since nothing breaks trust faster than indecision and being unsure. You have to prove that you are worth every penny that the investor might invest in your proposal. You may also check out reference letter examples.

It communicates how qualified you are as the proponent in implementing the proposal. The body should provide evidence of your qualifications and the study you have conducted in the feasibility of the proposed subject. It should be clear to the investors that you have given your proposal enough thought, study and research so that can trust your vision. You might be interested in employee reference letter samples .

Eliminate the possibility of doubt. The investor must fully understand your objectives and how you plan to achieve them. Always highlight your qualifications but avoid sounding conceited. For example you can describe how adequate you are in the field, how well trained your team is or how advance your equipment are. This will let the investor know that you or your company are entirely capable of doubling what they invest. You may also see new hire welcome letter examples.

3. Conclusion

In the conclusion, always invite them to read the business proposal as a whole. It’s always a welcomed lead-on to encourage the reader to read the rest of your proposal since you have provided a well-researched and well-written proposal that supports your claims. You may also like official resignation letter examples.

Always aim to encourage them to take a chance on reading and understanding the rest of your proposal since it is the main purpose of your cover letter. Most importantly, include your contact information in the closing of your letter so they know when and where to reach you whenever they need further discussion on the matter. You may also check out termination letter examples & samples.

Foundation Proposal Cover Letter Example

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Editable Business Proposal Cover Letter Example

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How to Write a Business Proposal Cover Letter

1. Should you decide to use an electronic format or even yet a video and go paperless, it is also acceptable. However, if you want to pursue the traditional way, the cover letter of your business proposal must be in a business or professional format. It must follow the structure of basic business letter .

You can start with the basic format before the actual content. The header of your letter should include the name of your company, your address, and your contact information. You can then add the name of the recipient along with his/her designation and their company’s contact information. Do not forget the date in your letter. Then, address the recipient with his/her title, for example, Mr. Ms. Mrs. Engr., etc. After so, choose the right closing for your letter like ‘Sincerely’ or ‘Respectfully.’ At this point your letter should look like this:

2. Depending on the nature the proposal, it can either be solicited or unsolicited, the requirement for the proposal or the problem to be addressed must be discussed. If the proposal is solicited, ask yourself why the investor has sought out your products or services, or what problems do they have that you can easily solve. In this way, you can start the introduction of your letter accordingly. For example in a solicited proposal you can start by saying: “As we discussed in our last meeting…” and then immediately state the issue/requirement in the same single sentence. You may also see how to write a personal letter with examples .

If you are submitting an unsolicited business proposal, start your letter immediately with a hook. You need to truly shock your readers so they can be encouraged to read more. Stating a pertinent question always works or monetary consequences of a problem to evoke strong emotions. For example, “How would you like to increase your sales by 50% in the next 6-months while lowering your marketing expenses?” or “An average company loses $1,000 every day on electrical wastage! Our solution eliminates that electrical waste.” You may also like notice letter examples .

3. Advertise what you can bring to the table. Tell your readers that you have conducted studies to help prove that you can be a big asset to the company. Talk about the analysis you conduct to help figure out the problem and the solutions you can and will provide. State the results of those studies that back up your claims. It can be presented in a bullet point format following an sentence or two about the analysis. The list should clearly explain the goals you try to achieve through your product and//or services. You may also check out recommendation letter examples & samples .

For example:

“We will analyze/have analyzed (as may be applicable) the complete operation of your company and we have found that through the use of our service, your company will:

• Increase brand awareness
• Increase marketing ROI by over 50%
• Rationalize your pre-sales and post-sales process
• Acquire new client segments including the untapped local client base, and lower your new client acquisition costs by over 30%”

4. In this step, it is important to realize that this doesn’t mean highlighting the features of your product or services. This is when and where you clearly explain the benefits the investor will have from your proposal. You should clearly state what the investor will receive upon purchasing your products and/or services. For example, “By using this approach to the whole operation process, we can help your company increase revenue by over 50% while at the same time creating an excellent environment for your future products.” You may also see vehicle expense reimbursement policy letter .

It is also optional to include you qualifications as the proponent. You can mention why and how you or yur company is the best option to handle the issue over the others.

5. Finally, as the conclusion of your letter or video, you have to tell the recipient what you want him/her to do next. This is a blatant but very much necessary to do so since this is the call-to-action part of your letter. This can be encouraging the recipient to read the rest of the proposal or urging him/her to get in touch in order to discuss the proposal in person. In this case, you have to include your relevant contact information so the recipient can easily get in touch. You may also like how to write a job resignation letter .

By the end of all of these steps, your letter will look like this:

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In conclusion, a cover letter for a business proposal is a vital part of the whole. It introduces not only you as the proponent but also the main purpose and the goal of the proposal as well. It briefly explains the major points made in the content and the whole proposal and prepares the reader for what he/she is about to read. You may also see how to write an official letter .

We hope we were able to clearly explain the importance and how to write your own cover letter for you business proposal.

Text prompt

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• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.