glamping business plan sample

Glamping Business Plan Template

Written by Dave Lavinsky

Glamping Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their glamping businesses.

If you’re unfamiliar with creating a glamping business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a glamping business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your glamping business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a glamping business or grow your existing glamping business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your glamping business to improve your chances of success. Your glamping business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Glamping Businesses

With regards to funding, the main sources of funding for glamping businesses are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for glamping businesses.

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How to write a business plan for a glamping business.

If you want to start a glamping business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your glamping business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of glamping business you are running and the status. For example, are you a startup, do you have a glamping company that you would like to grow, or are you operating a chain of glamping businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the glamping industry.
• Discuss the type of glamping business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of glamping business you are operating.

For example, you might specialize in one of the following types of glamping businesses:

• Tents : this type of glamping involves a traditional tent with a luxury twist. It has canvas walls and is usually larger than the typical tent sold in stores.
• Yurts and Domes: this type is a larger tent like structure that is usually open floor with a fire in the middle.
• Treehouse: Usually wooden, this is luxury camping above the ground and amongst the trees. Heights, styles, and locations vary from small huts to huge connected buildings.
• Tepees : These structures are reminiscent of the camps used by Native Americans but much more luxurious. They are wide at the bottom with a peak in the top of the tent.
• Camper Van : this type of glamping is mobile; it is a luxury camper van that can travel wherever you want.
• Eco-pods : a newer form of glamping; the pods vary in size but rely on eco-friendly living for fuel and warmth. Many have full glass front and backs.

In addition to explaining the type of glamping business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of customers with positive reviews, reaching X number of customers served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the glamping industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the glamping industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your glamping business plan:

• How big is the glamping industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your glamping business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your glamping business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, couples, individuals, and seniors.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of glamping you operate. Clearly, seniors would respond to different marketing promotions than families, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other glamping businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes hotels, RVs, or AirBnBs. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of glamping are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a variety of glamping types?
• Will you offer products that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a glamping business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of glamping company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide complimentary breakfast, group discounts, pet accommodations, or free mobile van/RV hookups?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your glamping business. Document where your company is situated and mention how the site will impact your success. For example, is your glamping business located on a campground, a remote location, near a national park, a beach, or adjacent to other hotels? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your glamping marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your glamping business, including cleaning before and after stays, customer service and billing, scheduling staff hours and payroll, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth stay, or when you hope to reach $X in revenue. It could also be when you expect to expand your glamping business to a new city.  

Management Team

To demonstrate your glamping business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing glamping businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a glamping business or successfully running an AirBnB.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 stays per day, and/or offer multiple glamping accommodation discounts? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your glamping business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a glamping:

• Cost of glamping facility or facilities
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your glamping location lease or a list of glamping types you plan to offer.  

Writing a business plan for your glamping business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert glamping business plan; download it to PDF to show banks and investors. You will understand the glamping industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful glamping business.  

Glamping Business Plan FAQs

What is the easiest way to complete my glamping business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your glamping business plan.

How Do You Start a Glamping Business?

Starting a glamping business is easy with these 14 steps:

• Choose the Name for Your Glamping Business
• Create Your Glamping Business Plan
• Choose the Legal Structure for Your Glamping Business
• Secure Startup Funding for Your Glamping Business (If Needed)
• Secure a Location for Your Business
• Register Your Glamping Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Glamping Business
• Buy or Lease the Right Glamping Business Equipment
• Develop Your Glamping Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Glamping Business
• Open for Business

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Other Helpful Business Plan Articles & Templates

How to Start a Glamping Business (Free Business Plan Template)

As one of the fastest-growing sectors in the vacation rental industry, glamping businesses present an excellent opportunity for aspiring hosts. More and more guests are choosing to book short-term rentals that offer a unique vacation experience, something glamping can provide at an affordable price.

We are seeing this trend throughout the world, with the global glamping market predicted to grow at a compound annual growth rate (CAGR) of 13.9% through 2031. This will bring its global market size to an expected $7,856.23 million by the end of this period.

This growth represents a huge business opportunity for glamping investment, especially as nature getaways continue to increase in popularity.

Don’t see the form to download our glamping business plan template? Click here .

What is a glamping business?

Glamping is, quite literally, the combination of the words “glamorous” and “camping,” and is also referred to as luxury camping. For many, the idea of camping may conjure up memories of being cold and wet in the middle of nowhere with little to no amenities. However, glamping has completely revolutionized this idea, making it an unforgettable experience for even the most trepid traveler.

Imagine being surrounded by nature and tranquility while having access to the comforts of luxury accommodation. Guests can explore the great outdoors and enjoy various activities, from hiking to stargazing, before relaxing in a hot tub and sleeping in comfortable beds.

It doesn’t sound bad, does it? And when it comes to glamping as a business owner, it gets even better.

This is because the investment opportunities are endless. You can start a glamping business pretty much anywhere, as long as it has access to nature. And depending on the accommodation type, you can attract guests throughout the year .

What is a glamper?

As we’d describe people who go camping as campers, “glampers” are what we call glamping guests. These travelers are unique as they’re looking for an off-grid experience without sacrificing the comforts of a standard vacation rental. Therefore, you’ll have to appeal to your target customer by emphasizing your property’s proximity to nature and highlighting the amenities you offer.

As glamping is a niche market, ensuring your business’s sustainability will require you to understand who intends to stay at your property.

Who goes glamping?

Younger guests.

Glamping is especially popular among 18-32-year-olds , with experts citing several reasons for this. Firstly, it’s fashionable, and the aesthetics of glamping make it perfect for social media . Secondly, music festivals have started to include glamping as a more comfortable choice of overnight accommodation.

In addition, there is an increasing awareness of the importance of environmental protection and sustainability. Most glamping structures are built using low-impact materials, including upcycled and natural products, making them appealing to eco-conscious travelers.

The rise in popularity of wellness and wellness tourism means glamping is in demand for guests looking to participate in activities such as yoga and forest bathing.

Beyond Millenials and Gen-Z, families have also taken to glamping. They see being in nature as an opportunity to bond and share quality time together away from work, cell phones, and video games.

Luxury camping is for everyone

Although younger guests make up the majority of the market share, glamping is attractive to a variety of age groups, which helps to support the argument for investment. According to the most recent data, guests in the 33-50 age group will have the second-fastest CAGR .

Are glamping businesses profitable as vacation rentals?

So, is glamping a good investment ? This should be your biggest concern before starting your business. The idea of putting money into something trendy could make buyers concerned, and rightfully so.

Fortunately, glamping’s popularity isn’t so fleeting. Since its rise to fame in the late 2000s, glamping has become a travel trend that seems here to stay. Taking this into account, along with its relatively low startup costs, it’s realistic to expect a quick ROI.

How much does it cost to start a glamping business?

The glamping business startup cost varies widely depending on the price of land in your area and the type of accommodations you choose to offer.

While you may be tempted to invest in the cheapest land you can find, remember that location is everything for glamping. Picturesque surroundings and proximity to local outdoor attractions will go a long way toward attracting guests and maximizing your nightly rates. So, a more expensive plot may well be worth it.

Property costs aside, you will need to have at least a few thousand dollars to start your glamping business, assuming you go with a cheaper glamping accommodation option. However, if you hope to provide a more expensive option such as yurts, your accommodations could cost tens of thousands of dollars. Read about the different types of glamping in the next section to learn more.

Additionally, as with any vacation rental business, you’ll have the following costs to take into account as well:

• Furnishings and decor
• Glamping insurance
• Property taxes
• Maintenance and cleaning costs

How much do glamping businesses make?

Similarly, glamping business income depends on a variety of factors, including the type of accommodations you offer.

For example, you can purchase good quality bell tents for as little as $2,000 , which are considered low-maintenance compared to a standard vacation rental. High-end luxury camping sites can charge up to $1,000 a night , so running a profitable business might be easier than you think.

In general, revenue potential for glamping businesses ranges from $40,000 to $250,000 . This puts glamping business profit around $32,000 to $200,000.

Of course, you’ll have fewer costs in your second year of business, as you won’t have to purchase accommodations and furnishings again. So, your profit will only grow over time!

Types of glamping

The beauty of glamping—for investors and guests—is the wide range of accommodation types available. Hosts can let their imaginations run wild when it comes to the kind of vacation experience they offer.

Cabins and pods are the most common in North America, followed by tents, yurts, and treehouses. However, there are many weird and wonderful examples of glamping options, from domes and pods to Airstreams and upcycled buses.

In the list below, we look at some of the most popular luxury camping categories.

Of course, the concept of cabins is not new, and they have been around for hundreds, if not thousands, of years. Nevertheless, this is exactly what makes them so intriguing.

The rustic appearance of these log structures is often associated with the North American wilderness, and many can be found within easy reach of the continent’s most impressive national parks, making them ideal for glamping.

Pods are typically made from wood and are designed to replace traditional camping tents. Their interiors are often simple yet comfortable and can be fitted with electrical appliances and even WiFi.

Notoriously low-maintenance, pods can be built for as little as $3,000 , giving hosts a quick ROI, especially when there’s more than one unit on site.

3. Bell tents and tipis

Bell tents are classic glamping structures that provide better weather protection and offer more space than camping tents. They are durable, breathable, and easy to build.

Tipis are traditional Native American tents, but the modern version is constructed from cotton fabric and wooden beams. These triangular-shaped tents are found throughout North American campsites and are especially popular among families with young kids .

Although some may consider these tents too simple to be regarded as luxury camping, there are usually shared amenities outside of the accommodation. Hosts may offer facilities like bathhouses and outdoor kitchens to make up for the lack of amenities inside.

Originating from Mongolia, yurts are traditional circular tents often found in Central Asia that are made using a lattice of flexible wood and covered in felt. They are typically fitted with patterned rugs, comfortable beds, and a wood-burning stove, and are significantly more spacious than a regular camping tent.

Building a yurt can cost between $7,500 to $64,000 , depending on the size, materials used, and amenities you provide.

5. Treehouses

Unsurprisingly, treehouses are made from wood and are normally built within a tree, making use of its organic architecture, or placed in the woods. They are perfect for guests who want a peaceful stay in nature mixed with a bit of adventure.

The options are endless with treehouses. They are particularly popular among couples due to their romantic vibe. Still, if you build expansions or multiple units, you can expect higher profits by marketing your property to families and larger groups.

6. Tiny houses

Tiny houses are one of the most eco-friendly options, as they are designed to take up the minimum amount of space and minimize resources. In addition, many are built with eco-friendly materials.

Typically, vacation rental owners who manage tiny homes have more than one unit on a larger plot of land. The average cost to build a tiny house is between $30,000 and $60,000 .

7. Trailers and Airstreams

Retro trailers and Airstreams are hugely popular—and an American icon. Often associated with movie stars, these portable accommodations are not necessarily cheap, but they certainly boast longevity.

Hosts can add outdoor seating and barbecues to create an ambient exterior setting.

A dome is a transparent pod that usually comes with just a bed in its most basic form. Glampers love these structures because they can enjoy sunrises and stargaze from the comfort of their pillows.

Ideal for romantic getaways , domes can cost anywhere between $3,000 and $14,000 .

9. Railroad cars

While railroad cars will certainly be hard to obtain, if you’re able to locate them, you’ll have a highly unique experience to offer your guests. Remodel their interiors to create comfortable and attractive accommodations that your guests will love.

Why should you start a glamping business?

Hosts have different reasons for starting a glamping business, and not all of them do it purely for profit. There’s no doubt that glamping can be a lucrative business. However, many do it for their love of nature, the lifestyle, or simply as a side hustle as they tend to their land.

Whatever your reasons are, here’s why you should start a glamping business.

1. Glamping is an unforgettable experience

Glamping opens doors to a whole new group of travelers. The idea of traditional camping puts many people off: the cold, mosquitoes, no running water, no access to fresh food, etc.

However, glamping is a completely different ball game. Providing a comfortable and unique vacation in the great outdoors will allow inexperienced travelers the opportunity to connect with nature.

Many vacation rentals offer more exclusive extras, such as welcome packs , yoga classes, rustic breakfasts, organic farming experiences,  and animal petting areas.

Whether you market your vacation rental to couples, families, or large groups, it’s bound to be an unforgettable experience with long-lasting memories made.

2. Eco-friendly and luxurious

As both luxury and sustainable tourism trends surge, hosts have the opportunity to invest in an eco-friendly vacation industry—and their guests will love them for it!

Installing solar panels and eco-toilets while using recycled and organic materials will allow you to offer the experience guests want while lowering your carbon footprint.

3. Lower investment and higher profits

The initial investment for glamping isn’t as high as buying a house and having to take out a mortgage. Rather, it is a lot cheaper to build, manage, and run. Therefore, the profit should be higher, and you should get your return on investment in a shorter amount of time.

The key is to get your glamping vacation rental out on the market. Know how to target your vacation rental to certain types of travelers, such as fitness and wellness travelers and millennials . Be aware of SEO hacks to ensure guests find your vacation rental on the most popular OTAs.

Today, glamping is considered a profitable business and can be managed in the same way as any other type of short-term rental.

4. Glamping is for everyone

Even though the younger generation makes up nearly 50% of the market share , each age group is growing year by year, demonstrating that glamping is for everyone.

You can tailor your marketing approach to target specific age groups while installing appropriate facilities to match.

5. Weddings and events

Glamping isn’t restricted to local campsites. As an investor, you could decide to cater to the increasing rise in glamping weddings and music festivals. You can capitalize on these notoriously profitable events by offering unique and luxurious experiences for a relatively low starting cost.

6. Running a glamping business is fun!

The opportunity to be your own boss, earn an income, and be surrounded by nature is appealing to many would-be hosts. It can be a hugely rewarding experience tending to your land while welcoming all kinds of people. 

Reading the reviews from guests on luxury camping listings and speaking to fellow glamping hosts will tell you all you need to know about how fun it can be!

Starting a glamping business

The great news is that it’s relatively easy to open a glamping business considering the lower startup costs and the minimal build time. However, a successful glamping business still needs some strategizing. 

Glampers have a good radar for what makes a glamping site different from a typical campsite, so you have to carefully plan out your short-term rental business if you’re going to convince potential guests.

Create a glamping business plan

Would you undergo any major investment without a structured idea of where you’re headed? Of course not! Glamping is no exception. Many vacation rental owners are wrongly misled to believe it’s too easy to own a glamping business. While it can be a lower commitment, planning is still imperative.

A good example of a business plan for glamping would include a company and industry analysis, an operations plan, and revenue management, at a minimum. 

Still not sure how to write your glamping business plan? We’ve got you covered with our glamping business plan example .

Business loans for glamping

It’s not a plot of land and it’s certainly not a hotel, so what is it? In the eyes of lenders, glamping can be hard to categorize. It’s important to find the right loan for your glamping endeavor to avoid excessively high interest rates or extended timelines for paying it back. Read up on all the tips for financing so you don’t end up paying more than you have to.

Your own bank

This might be your best option if you have a good relationship with your bank. Good rapport goes a long way with lending, as most lenders are seeking reliable borrowers.

Local banks and credit unions have it in their best interest to lend to their local residents, so see what options they could offer you. Also, you give back to your community and stimulate the local economy—so it’s a win, win!

Secured loans

If you already have other assets you could put on the line as a “security” to get a loan, this might be a good option. This is especially beneficial for vacation rental owners who already have other properties. Your existing asset might help you secure a good loan.

Startup loans

Due to its unconventional nature, some lenders don’t view a glamping business as a property investment so much as a startup business. In some cases, you can secure a loan under the “startup” category with better terms and conditions than a property loan may offer you.

Building a glamping site

Your construction is going to vary depending on a number of factors. No two glamping businesses are created equal, nor should they be! Glamping is acclaimed for its uniqueness, so each build is going to be entirely different. Still, there are some factors to consider regardless of how you decide to create your glamping business.

Many sites are heavily safeguarded by governing authorities. Protected land and building permits can make the construction of a “glampsite” difficult.

Be on the lookout for land with an easements clause. Essentially, this means that certain parameters over your property (like road access, a septic system, or hooking up to an electrical grid) would require additional access outside of your property, like a private road on your neighbor’s land. You could find yourself purchasing land that can’t be converted into a glamping site if you’re not careful.

Zoning restrictions

Zoning laws are great for when you don’t want a busy highway at your doorstep, but they’re less than ideal when you’re trying to start a vacation rental business. There are many zoning regulations, especially for highly touristic areas, that would prevent you from building your glamping business on some plots of land.

If you’re using a realtor or real estate site, make sure you’re filtering out zoning options that wouldn’t allow a glamping site to be built.

If you’re dead set on owning a tipi glamping business, you should only consider land that would be feasible for this type of accommodation. The same is true for any other type of glamping stay. If you want to offer bubble domes, then a plot of land with heavy light pollution and limited visibility might not be your best option.

If you’re still undecided on what type of glamping accommodation you’ll offer, keep it general with the land you buy. If it’s difficult terrain to build on, has limited access to the main road, or is not suitable for installing a septic or well system, then think again! The more difficult your land is to make it habitable, the longer construction time you’ll have.

For more information, you can learn best practices and stay up-to-date with glamping industry news by joining groups like the American Glamping Association (AGA).

The AGA has over 300 active members who meet weekly to discuss topics such as zoning, permitting, glamping structures, raising capital, and more. The association works to create alignment across the industry as it continues to evolve.

What are the glamping regulations in the United States?

Beyond the zoning and building regulations we covered in the previous section, some parts of the country have been explicit about glamping builds. In most cases, if you’re buying raw land, you’ll have to get approval for the “change of use” as it will go from woodland to a business or rental property, depending on local law.

It’s important to consult with your state and local authorities to understand the specifics. Some land is off-limits for glamping whether it’s protected, zoned differently, or federally recognized aboriginal land.

Outside of the U.S.

Zoning and building laws can drastically vary from country to country. For example, in the Netherlands, you don’t need a building permit for glamping as it’s not considered a “permanent build,” but in the U.K., you would need a permit. Always check your local laws to avoid any future fines, penalties, or legal troubles.

Marketing your glamping vacation rentals

What makes glamping so attractive? The sense of escape, the lure of luxury, and the breathtaking views…now you just have to sell it! Glamping is easy to market thanks to its built-in beauty, widespread popularity, and originality. All that’s left for you, the glamping business owner, is to market it. Know who you’re selling to and create an online marketing plan that caters to your crowd.

There are a number of OTAs that specialize in glamping, including Glamping Hub , Hipcamp , and Glamping.com , and even the larger vacation rental platforms, such as Airbnb, are including glamping in their categories .

Use a glamping management software

If you’ve overcome the hurdles of building a glamping campsite, stuck to your business plan, and marketed to potential guests, now is your time to reap the rewards and rake in all those reservations!

Whether you’re working with one yurt or 20 tiny homes, you’ll need the right tools for your day-to-day business operations. It can become overwhelming to manage reservations, set up a booking calendar, list on multiple sites, and run your business.

Lodgify’s glamping management software provides all the property management tools necessary for running your glamping business. What’s more, Lodgify even integrates with Glamping Hub , the premier online booking platform specializing in nature-based accommodations, to empower glamping hosts with increased visibility and bookings. Glamping Hub offers a curated booking platform, SEO-optimized listings, an integration with Kayak, and a secure payment system.

Download our free glamping business plan

If you’re taking your first steps into the glamping industry, you can download our free glamping business plan template to help you along the way. Owning a glamping business can be both exciting and challenging—but definitely worth it.

Don’t see the form to download our glamping business plan sample? Click here .

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Glamping business plan template - checklist, PDF and examples

• 13th February 2024
• Expert advice

Tired of the 9 to 5 grind and ready to get your glamp on? We feel you. The allure of twinkling stars, crackling campfires, and luxurious comfort beckons, and you're ready to answer the call! ⛺️

Glamping has blown up from being a hippie trend to a mainstream must-do, and launching a glamping business can be a serious money maker. But like any business venture, you’ll need more than a killer Instagram game. Before you set up camp, a well-crafted business plan is crucial for navigating the exciting (and sometimes challenging) world of glamping. 

This guide equips you with everything you need to build a winning glamping business plan, complete with a template, a downloadable PDF checklist, and real-world examples to propel you towards glamping success. Map your journey, attract the perfect glampers, and turn your vision into a thriving reality.

Winning glamping business plan template

• Free glamping business plan template

Beyond the checklist: craft a compelling narrative

Ready to transform your dream of a unique glamping haven into reality? This comprehensive template empowers you to craft a compelling business plan that captures the essence of your vision and inspires potential investors.

1. Executive summary

Captivate your audience with a concise, skimmable overview of your glamping haven. Don’t go into too much detail yet, but do introduce your glamping business and its unique selling proposition (USP) and describe your experience, motivations and objectives for venturing into the glamping industry. Highlight your target market and explain what problems your business will solve for them. Showcase your financial projections to pique interest and leave potential investors wanting more.

2. Company description

Dive deeper into the essence of the glamping experience you want to provide. Describe your location, accommodation options (tents, yurts, cabins, etc.), amenities, and services. Make sure you highlight what makes your glamping site special… Stunning views? Luxury showers? Effortless eco-chic? Paint a vivid picture of the atmosphere, activities, and memories you'll create for guests.

3. Market analysis

Become an expert in the glamping industry! Research current trends , growth projections, and your target market demographics. Identify your competitors, determine their strengths and weaknesses, and analyse their success to identify any gaps you can fill. Make a note of their marketing strategies and use this information to explain how your glamping business will be better than theirs. Remember, knowledge is power in this competitive landscape.

Top tip : join the Glamping Business Community on Facebook. Run by Touch Stay user, Sarah Riley, of Inspired Camping , the group is full of thousands of glamping business owners who are happy to answer glamping questions, discuss industry news and build new business relationships.

4. Marketing strategy

Explain how you'll get the word out about your glamping business and what marketing strategies you’ll use to promote it in the future. From social media magic to captivating website storytelling, craft a strategy that clearly projects how you’ll grow from newbie to global glamping appeal by reaching your ideal glampers in all the right places. Explore opportunities for partnerships, local events, influencer marketing, and targeted online advertising. Make your glamping haven irresistible!

5. Management team

Show off the passion and expertise driving your glamping adventure. Introduce your team members and their roles and responsibilities. Highlight their relevant experience, skills, and qualifications. Don't underestimate the power of a strong and dedicated team.

6. Financial projections

Break down how much your glamping business will cost to initially set up and operate on an ongoing basis. Be realistic and meticulous. Create detailed forecasts for revenue, expenses, and profitability. Consider seasonality, operational costs, and potential investment needs. Be specific about when investors will see a return and let your numbers tell a compelling story of financial viability.

7. Operational plan

Ensure your glamping site runs smoothly and efficiently. Explain how your glamping business will be run on a day-to-day basis. Detail your booking system, guest logistics, communication, staff roles and responsibilities, maintenance procedures, security measures, and sustainability initiatives. A well-oiled operation breeds happy glampers and happy business owners!

Touch Stay provides digital guidebooks made specifically for glampsites. Check out how glampsites The Devon Den and Paperback Camp use theirs to share essential info and local recommendations to ensure their glampers have the best stay possible.

8. Growth strategy

Think big! Outline your vision for expansion, new offerings, and long-term goals. Consider innovative glamping trends, additional services, and potential partnerships. Your ambition paves the way for future success.

Bonus tip : include stunning photos and videos that showcase your glamping site, accommodations, and surrounding area. Remember, visuals are powerful storytelling tools that capture attention and ignite wanderlust.

Free glamping business plan template and checklist

Get your hands on our FREE glamping business plan template and checklist P DFs. Download our guides tailored for glamping ventures to ensure no essential info is missed off your business plan. Customise them to fit your unique vision and pique investors’ interest.

Or check out these other free glamping business plan templates from industry leaders:

• Inspired Camping

Remember, your glamping business plan is more than just numbers and logistics. Infuse it with your passion, values, and the unique story behind your idea. Weave a narrative that connects with your target audience and resonates with their desire for an unforgettable glamping experience.

Your glamping business plan is a dynamic document. As your venture evolves and adapts to market trends, regularly update your plan to maintain its accuracy and effectiveness.

Ready to turn your glamping dream into a thriving reality? Start crafting your winning plan with the tools and knowledge you've gained here. Let's make your glamping empire shine!

Spend less time managing your glampers by welcoming prepared guests with a Touch Stay glamping guidebook. Start your 14-day free trial today!

Starting a Glamping Business in 8 Easy Steps

Before we go into the details of Starting a Glamping Business, what is Glamping ? There are some major differences between camping vs glamping . Glamping, or glamorous camping, is a popular trend in the hospitality industry that offers guests a unique and luxurious outdoor experience. If you are considering starting a glamping business, you can provide a unique and memorable glamping experience for your guests while also tapping into the growing demand for outdoor travel. We deal with a lot of glamping properties and businesses throughout the glamping business industry, so we thought why not put together a step by step process on how to start a glamping business as many of our readers have asked us about setting up a glamping business.

Glamping as a Business and Industry Growth

The future of the glamping industry, ways to fund your glamping business, step 1. research the market and determine the demand for glamping in your area. consider factors such as the local tourism industry, the competition, and the type of experience you want to offer., glamping business plan template, step 3. choose a location for your glamping site. look for a property that offers scenic views, access to outdoor activities, and proximity to amenities and attractions., step 4. obtain the necessary permits and licenses for starting a glamping business. this may include a zoning permit, building permit, and health and safety inspection., step 5. select the type of accommodations you want to offer, such as tents, yurts, treehouses, or cabins. consider factors such as size, amenities, and cost when making your decision., step 6. purchase or rent the equipment and supplies you need, such as furniture, linens, and kitchen supplies. you may also need to invest in utilities, such as electricity, water, and sewage., step 7. after starting a glamping business, market your business and promote it to potential guests. consider creating a website, social media presence, and advertising in local and online publications., step 8. provide and maintain excellent customer service and a unique experience for your guests. this will help you attract repeat customers and positive reviews, which can help your business grow., starting a glamping business mistakes, starting a glamping business faq.

The glamping industry has grown significantly over the last decade not only in North America but around the world. The history of glamping goes back a ways to the UK, where it has been popular for a while. More people are seeking unique and luxurious outdoor experiences as time goes one. The rise of glamping can be attributed to several factors, including:

• Increased interest in outdoor travel: The popularity of outdoor activities, such as hiking, camping, and nature photography, has increased in recent years. This has led to a growing interest in outdoor travel, and glamping provides a comfortable and convenient way for people to enjoy the outdoors.
• Technological advances: Technological advances, such as portable power sources and lightweight materials, have made it easier and more affordable to provide amenities and comforts in a glamping setting. This has expanded the range of accommodations and amenities that are available in the glamping industry.
• Environmental awareness: The increasing awareness of environmental issues has led many people to seek out sustainable and eco-friendly travel options. Glamping provides an alternative to traditional forms of tourism that can minimize the impact on the environment.
• Changing consumer preferences: The preferences of travelers have evolved over time, and many people are seeking unique and personalized experiences. Glamping offers a unique and customizable experience that is tailored to the individual preferences of guests.

It is difficult to predict the future of the glamping industry, as it is influenced by various factors such as economic conditions, consumer preferences, and technological advancements. However, based on current trends, it is likely that the glamping industry will continue to grow and evolve in the next 10 years.

Some potential developments in the glamping industry in the next 10 years may include:

• Increased adoption of sustainable practices: As environmental awareness continues to grow, it is likely that more glamping businesses will adopt sustainable practices, such as using renewable energy sources and eco-friendly products, to reduce their impact on the environment.
• Expansion into new locations: As the demand for glamping continues to grow, it is likely that more businesses will enter the market and expand into new locations, both domestically and internationally.
• Introduction of new technologies: As technology continues to advance, it is likely that new technologies will be introduced that can enhance the glamping experience, such as virtual reality, smart home systems, and wearable devices.
• Development of new accommodations and amenities: As the market matures and competition increases, it is likely that businesses will continue to innovate and develop new accommodations and amenities to differentiate themselves and attract customers.

Overall, the glamping industry is likely to continue to grow and evolve in the next 10 years, offering new and exciting opportunities for businesses and customers alike.

There are various methods to finance a glamping company, the most common of which are as follows:

Self-funding: You may finance your glamping company using funds or assets that you can utilize to launch your business. If you have the money to pay the initial fees and don’t want to take on debt or give up stock in your firm, this might be a suitable alternative. However, since you may not have access to extra capital, self-funding may restrict your capacity to develop or grow your firm fast.

Bank loans: To support your company, you may ask for a loan from a bank or another financial organization. Loans of many forms are available, including term loans, lines of credit, and SBA loans. To get a loan, you will normally be expected to offer security as well as a thorough business plan, and you will be forced to repay the amount with interest.

Crowdfunding : This is a method of raising money from a large number of individuals, generally using an internet platform. Crowdfunding involves creating a campaign and establishing a fundraising goal, after which individuals may donate money to your campaign in return for prizes or privileges. If you have a strong internet presence and can design a compelling campaign that connects with prospective supporters, this might be a smart alternative.

Grants : Grant are sometimes available for small enterprises, particularly those in the tourist and hospitality industries. These awards are often offered by government agencies, non-profit organizations, or other organizations interested in assisting small enterprises. Grants are normally given via a competitive application procedure, and you will be required to submit thorough information about your firm and how you intend to utilize the grant monies.

Investors: Seek for investors that are interested in backing and financing your business in return for a stake in the company or a cut of the earnings. This might be a fantastic alternative if you need a large sum of money and are ready to give up a share of your company in exchange. However, it is critical to thoroughly evaluate the conditions of any investment agreement and ensure that they correspond with your long-term company objectives.

Partnerships: To assist support your glamping company, you may form partnerships or joint ventures with other companies or people. If you have complimentary abilities or resources and can profit from working together, this might be a smart alternative. A partnership may take many different forms, ranging from a simple agreement to split expenses to a more formal structure with shared ownership and profits.

Here are the Steps to Starting a Glamping Business

In this article, we will provide a detailed guide on how to start a glamping business, from researching the market and developing a business plan, to choosing a location and purchasing equipment and supplies. Whether you are looking to start a small-scale operation or a larger glamping resort , this guide will provide valuable insights and tips to help you get started.

Remember that starting a glamping business can vary on country, state, province, county and even by district or city. These steps are a good starting point but each potential entrepreneur should research the laws , regulations and what works best for their particular region.

There are several ways you can research the market and determine the demand for glamping in your area. Here are a few ideas:

• Conduct a market analysis to identify the size and growth potential of the local tourism industry. Look for information on the number of visitors to the area, their spending habits, and the types of activities and accommodations they are interested in.
• Analyze the competition to see what other glamping businesses are operating in the area and how they are positioned in the market. Consider factors such as their pricing, amenities, and customer reviews.
• Talk to local tourism agencies and organizations to learn more about the demand for glamping in the area. They may have data on the number of glamping accommodations available and the popularity of outdoor activities in the region.
• Reach out to potential customers and ask them about their interest in glamping. You can conduct surveys, focus groups, or interviews to gather information on their preferences and willingness to pay for a glamping experience.
• Monitor online platforms and social media to see what people are saying about glamping in your area. Look for reviews, comments, and discussions related to glamping and outdoor activities in the region.

By conducting research and gathering information from various sources, you can gain a better understanding of the market demand for glamping in your area. This can help you make informed decisions about your business and position it for success.

Step 2. Develop a business plan that outlines your goals, target market, pricing, and marketing strategy. This will help you stay organized and focused as you move forward with your business.

A business plan is a document that outlines the goals, target market, pricing, and marketing strategy for your business. Here are some steps you can follow to develop a business plan for your glamping business:

• Define your goals: Start by identifying the specific goals you want to achieve with starting a glamping business. These might include financial goals, such as generating a certain level of revenue, or non-financial goals, such as providing a unique and memorable experience for your guests.
• Identify your target market: Next, identify the customers you want to target with starting a glamping business. Consider factors such as their age, gender, income, interests, and location. This will help you tailor your marketing and pricing strategies to appeal to your target market.
• Develop a pricing strategy: Determine how you will price your glamping accommodations and services. Consider factors such as the cost of your supplies and labor, the competition, and the value you are offering to your customers.
• Create a marketing plan: Develop a plan for promoting your business and attracting customers. This might include creating a website, social media presence, and advertising in local and online publications. Consider the channels and methods that are most effective for reaching your target market.
• Outline your financial projections: Create a financial plan that outlines your projected costs and revenues for the first few years of your business. This will help you determine how much capital you need to start your business and how long it will take to break even.

By following these steps, you can create a business plan that outlines your goals, target market, pricing, and marketing strategy for your glamping business. Here is a sample glamping business plan template to get you started:

I. Executive Summary

• Brief overview of the business, including the goals, target market, and unique selling points.

II. Company Description

• Detailed description of the business, including the ownership structure, location, and services offered.

III. Market Analysis

• Analysis of the local tourism industry, including the size and growth potential, the competition, and the demand for glamping in the area.

IV. Target Market

• Description of the target market for the business, including their demographics, interests, and willingness to pay for a glamping experience.

V. Marketing and Sales Strategy

• Plan for promoting the business and attracting customers, including the use of a website, social media, and advertising.

VI. Financial Plan

• Outline of the projected costs and revenues for the first few years of the business, including the initial investment, operating costs, and projected profit.

VII. Conclusion

• Summary of the business plan and the key takeaways.

*It is important to remember that this is just a template, and you should adjust it to fit the specific needs and goals of your business.

Choosing a location for your glamping site is an important step in starting your business. Here are some factors to consider when selecting a location:

• Scenic views: Look for a location that offers beautiful views and scenery. This can help create a unique and memorable experience for your guests and differentiate your business from competitors.
• Access to outdoor activities: Consider the types of outdoor activities that are popular in the area and how your glamping site can provide access to them. This might include hiking, biking, fishing, or birdwatching.
• Proximity to amenities and attractions: Choose a location that is conveniently located near amenities and attractions that your guests may be interested in. This might include restaurants, shopping, and entertainment.
• Zoning and building regulations: Check with local authorities to ensure that your glamping site complies with zoning and building regulations. This will help you avoid any legal issues or penalties in the future.
• Cost and availability: Consider the cost and availability of the property you are interested in. Make sure it fits within your budget and that you can secure the necessary permits and licenses to operate your business.

By considering these factors, you can choose a location for your glamping site that is scenic, convenient, and compliant with local regulations. This can help you attract guests and provide them with a unique and enjoyable experience. Apps and website like Zillow and be a good tool to narrow down potential properties.

Obtaining the necessary permits and licenses to operate a glamping business is an important step in starting your business. Here are some tips to help you get the permits and licenses you need:

• Research the requirements: Start by researching the permits and licenses that are required for your specific type of business and location. This will vary depending on factors such as the size of your business, the type of accommodations you are offering, and the local regulations.
• Contact the appropriate agencies: Contact the local, state, and federal agencies that are responsible for issuing the permits and licenses you need. This might include the zoning department, building department, health department, and fire department.
• Submit the required documentation: Gather the required documentation and submit it to the appropriate agencies. This might include a business license application, building plans, and health and safety inspection reports.
• Pay the fees: Most permits and licenses require a fee to be paid. Make sure you have the necessary funds to cover the fees and any additional costs, such as inspection fees or legal fees.
• Follow the regulations: Once you have obtained the necessary permits and licenses, make sure you follow the regulations and requirements associated with them. This will help you avoid any penalties or legal issues in the future.

By following these tips, you can obtain the necessary permits and licenses to operate your glamping business. This will help ensure that your business is compliant with local regulations and can operate legally.

Selecting the type of accommodations you want to offer for your glamping business is an important decision that will impact the overall experience you provide to your guests. Here are some factors to consider when choosing the type of accommodations for your business:

• Size: Consider the size of the accommodations you want to offer. This will depend on the number of guests you want to accommodate and the space you have available on your property.
• Amenities: Think about the amenities you want to provide in your accommodations. This might include a bathroom, kitchen, heating and cooling, and electricity.
• Cost: Evaluate the cost of purchasing or renting the accommodations you are considering. Consider factors such as the initial investment, maintenance costs, and potential return on investment.
• Style: Consider the style and design of the accommodations you want to offer. This will depend on the overall theme and atmosphere you want to create for your business.

By considering these factors, you can select the type of accommodations that are best suited to your business goals, target market, and property. The most common types of glamping today are Bell Tents and other glamping tents , Yurts , Treehouses, Domes , Tipis, Tiny Homes, Cabins and RVs. This will help you provide a unique and enjoyable experience for your guests.

It is critical to follow local norms and codes while constructing glamping structures such as yurts, treehouses, pods, and domes. Here are some significant concerns for each structural type including building permits, zoning, environmental restrictions and health and safety for customers:

Yurts can be categorized as temporary or semi-permanent constructions, which may exempt them from several building codes. Specific rules should be checked with your local government.

Treehouses, because of their distinctive structure and possible influence on trees and the surrounding environment, treehouses may necessitate a more thorough approval process. To maintain the health and longevity of the trees that support your treehouses, consult with an arborist. Weight distribution, tree growth, and wind resistance should all be considered while designing a treehouse. All in all for safety during tree house building, it is normally advisable to undertake as much work on the ground as possible while keeping long-term sustainability in mind.

Pods , which are frequently prefabricated, may have specialized installation and foundation requirements, especially if they incorporate water and electrical services.

Geodesic domes and other dome structures may require special engineering and design to ensure their stability and safety.

Consult with local authorities, builders, architects, and engineers who are knowledgeable with the legislation and requirements for your specific location and type of glamping building. Adequate research and planning may help you avoid possible problems and guarantee that your glamping business functions securely and legally.

To purchase or rent the equipment and supplies you need for starting a glamping business, you can follow these steps:

• Create a list of the items you need: Start by making a list of the equipment and supplies you need for your glamping business. This might include items such as furniture, linens, kitchen supplies, and outdoor gear.
• Research the options: Next, research the different options for purchasing or renting the items on your list. Consider factors such as the quality, cost, and availability of the products.
• Compare prices: Compare the prices of the products you are considering from different suppliers or vendors. This will help you find the best deals and avoid overpaying for the items you need.
• Place your order: Once you have selected the products you want to purchase or rent, place your order with the supplier or vendor. Make sure you provide accurate and complete information, such as your shipping address and payment details.
• Arrange for delivery or pickup: Arrange for the delivery or pickup of your order. If you are purchasing the items, they will likely be shipped to your location. If you are renting, you may need to pick up the items from the rental company.

Yes, you may need to invest in utilities, such as electricity, water, and sewage, to operate your glamping business. This will depend on the type of accommodations you are offering and the amenities you are providing. You will need to research the options and costs for providing these utilities to your guests.

Marketing your glamping business and promoting it to potential guests is an important step in attracting customers and growing your business. Here are some ways you can market your business and promote it to potential guests:

• Create a website: Develop a website for your business that provides information about your accommodations, amenities, pricing, and location. Include high-quality photos and videos to showcase your property and the experience you are offering.
• Use social media: Use social media platforms, such as Facebook, Instagram, and Twitter, to promote your business and engage with potential guests. Post regular updates, photos, and videos to showcase your property and the activities and amenities available.
• Advertising: Consider advertising your business in local and online publications, such as newspapers, magazines, and travel websites. This can help increase visibility and reach a wider audience of potential guests. In fact, we offer a service to promote your glamping property on All About Glamping.
• Partnerships: Consider partnering with other businesses or organizations that serve the same target market as your business. This might include local tour operators, outdoor equipment rental companies, or restaurants.
• Customer service: Provide excellent customer service and a unique experience for your guests. This will help you attract positive reviews and repeat customers, which can help your business grow.

By using these marketing and promotion strategies, you can increase awareness of your glamping business and attract potential guests. This will help you grow your business and provide a unique and memorable experience for your guests.

Providing excellent customer service and a unique experience for your glamping business guests is essential for attracting repeat customers and positive reviews. Here are some ways you can provide and maintain excellent customer service and a unique experience for your guests:

• Anticipate and address their needs: Anticipate the needs of your guests and do your best to address them. This might include providing information about the area, offering recommendations for activities and attractions, and responding to any questions or concerns they may have.
• Make them feel welcome: Make your guests feel welcome and comfortable during their stay. This might include providing a warm greeting upon arrival, offering refreshments, and providing information about the property and amenities.
• Keep the property clean and well-maintained: Keep the property clean and well-maintained to ensure that your guests have a comfortable and enjoyable experience. This might include regular cleaning, maintenance, and repairs of the accommodations and amenities.
• Offer additional services and amenities: Consider offering additional services and amenities that can enhance your guests’ experience. This might include providing meals, arranging transportation, or offering outdoor activities or entertainment.
• Gather feedback: Gather feedback from your guests to learn about their experience and identify areas for improvement. This might include conducting surveys or asking for reviews on social media or travel websites.

By following these steps, you can provide excellent customer service and a unique experience for your guests. This will help you attract repeat customers and positive reviews, which can help your business grow.

Starting a glamping business can be a challenging and rewarding venture, but there are potential mistakes that business owners may come across. Here are some common mistakes that glamping as a business owners may encounter:

• Not researching the market and competition: Failing to research the market and competition can lead to poor business decisions, such as choosing the wrong location or pricing the accommodations incorrectly. It is important to conduct thorough market research to understand the demand for glamping in your area and the level of competition.
• Not obtaining the necessary permits and licenses: Not obtaining the necessary permits and licenses to operate a glamping business can result in legal issues and penalties. It is important to research the requirements for your specific business and location and to obtain all the necessary permits and licenses before starting your business.
• Not providing excellent customer service: Not providing excellent customer service can lead to negative reviews and a lack of repeat customers. It is important to provide a welcoming and comfortable experience for your guests and to address any concerns or issues they may have.
• Not having a clear marketing and promotion plan: Not having a clear marketing and promotion plan can make it difficult to attract customers and grow your business. It is important to develop a plan for promoting your business and reaching your target market, and to regularly update and adapt your plan as needed.
• Not having a realistic financial plan: Not having a realistic financial plan can lead to financial difficulties and potential failure of the business. It is important to create a financial plan

When starting a glamping business, there are many questions that you may have. Please read our step by step process on starting a glamping business to get more detailed answers. Here are some of the most frequently asked questions, along with their simple answers:

What is glamping?

Glamping is a form of tourism that combines camping with luxury and comfort. It offers guests the opportunity to enjoy the outdoors in a unique and luxurious setting, with amenities and comforts that are not typically found in traditional camping.

How do I choose a location for my glamping business?

When choosing a location for your glamping business, consider factors such as the scenic views, access to outdoor activities, proximity to amenities and attractions, zoning and building regulations, and cost and availability.

How do I obtain the necessary permits and licenses?

To obtain the necessary permits and licenses, research the requirements for your specific business and location, contact the appropriate agencies, submit the required documentation, pay the fees, and follow the regulations.

How do I choose the type of accommodations to offer?

When choosing the type of accommodations to offer, consider factors such as the size, amenities, cost, and style. Yurts, which are considered as temporary or semi-permanent buildings, may be excluded from some building codes. Treehouses involve thorough permission and arborist consultations, taking into account aspects such as weight distribution and tree development. Installation, foundation, and particular engineering and design requirements for stability and safety are all important considerations for pods and domes, which are frequently prefabricated.

How do I purchase or rent the equipment and supplies I need?

To purchase or rent the equipment and supplies you need, create a list of the items you need, research the options, compare prices, place your order, and arrange for delivery or pickup.

How do I market and promote my business?

To market and promote your business, create a website, use social media, consider advertising, form partnerships, and provide excellent customer service.

Starting a Glamping Business in 8 Easy Steps Pinterest Pin

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A Sample Glamping Business Plan Template

A glamping business is a business that provides facilities for campers who need glamorous accommodations. Glamping offers accommodation and facilities that are more luxurious compared to ‘bare-bones’ camping, to give travelers the best of both worlds.

Glamping is outdoor camping with amenities and comforts (such as beds, electricity, and access to indoor plumbing. Statistics have it that the Global Glamping Market was valued at USD 2.77 billion in 2023 and is expected to reach USD 8.041 billion by 2029, registering a CAGR of 12.80% during the forecast period of 2022-2029.

Steps on How to Write a Glamping Business Plan

Executive summary.

Green Heaven® Glamping Park Company, Inc. is a standard glamping park facility that will be located in Fenwick Island, Delaware; in a recreational-loving city. Our glamping facility is located on 196 acres bordering a national park and seamlessly blends into its dramatic surroundings.

Green Heaven® Glamping Park Company, Inc. will ensure that all our amenities and facilities meet international standards. We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large they may grow. Zach Baseman is the founder and CEO of Green Heaven® Glamping Park Company, Inc.

Company Profile

A. our products and services.

Green Heaven® Glamping Park Company, Inc. will establish an ideal glamping facility that will allow you to enjoy the closeness to nature that camping affords, without the uncomfortable aspects.

b. Nature of the Business

Our glamping park facility will operate as a club where patrons can pick up a membership and pay their subscription monthly, quarterly, or annually. We will also open our business to one-off customers, especially tourists and visitors.

c. The Industry

Green Heaven® Glamping Park Company, Inc. will operate in the campground industry.

d. Mission Statement

Our mission is to establish a world-class glamping park whose facility will not only attract individual campers but also attract world-class campers and organizations to host their events in our facility.

e. Vision Statement

Our vision is to become the ‘go to’ glamping facility in Fenwick Island, Delaware, and its environs when it comes to world-class glamping.

f. Our Tagline (Slogan)

Green Heaven® Glamping Park Company, Inc. – Luxury, Safety, and Camping!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Green Heaven® Glamping Park Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ personal assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Chief Executive Officer (Owner)
• Glamping Park facility Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Attendants (5)
• Customer Care Executive/Front Desk Officer
• Security Officers

i. Ownership/Shareholder Structure and Board Members

• Zach Baseman (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
• Henry Johnson (Board Member) 14 Percent Shares
• Akin Williams (Board Member) 10 Percent Shares
• Felix Biden (Board Member) 10 Percent Shares
• Vera Augustus (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for glamping park facility
• Highly Experienced and Qualified Employees and Management
• Well-equipped and luxurious glamping facility
• Highly Secured and Clean Facility

b. Weakness

• Budget limitations
• Inability to properly manage off-peak seasons such as bad winter
• A new business that will be competing with well-established glamping facilities and government-owned camping facilities
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• Fenwick Island, Delaware is a thriving market for glamping park facilities.
• Good support structure for glamping facilities from the government and nonprofit organizations.

i. How Big is the Industry?

The campground industry that glamping park facility is a part of is pretty big. It is worth well over $2.77 billion in the United States.

ii. Is the Industry Growing or Declining?

The campground industry is growing and as a matter of fact, the global glamping market size is anticipated to reach USD 5.94 billion by 2030, registering a CAGR of 10.9 percent over the forecast period.

iii. What are the Future Trends in the Industry

The campground industry is changing, and players in the industry are improvising. No doubt, technology, climate change, and social media will change the landscape of the industry going forward. With revenue heavily linked to the millennial generation, and of course, the inclusion of additional amenities such as electric vehicle charging ports, hot tubs, saunas, power showers, massage parlors, activities, and more, things are really looking up.

iv. Are There Existing Niches in the Industry?

No, there are niche ideas when it comes to the glamping park facility business; it is a niche idea in the campground industry.

v. Can You Sell a Franchise of your Business in the Future?

Green Heaven® Glamping Park Company, Inc. has plans to sell franchises in the nearest future and we will target the United Kingdom, Canada, South Africa, and Australia.

• Competition from other camping facilities.
• Community resistance
• Government regulations
• Liability problems
• Unfriendly weather (bad winter)
• Continuously changing consumer demands

i. Who are the Major Competitors?

• The Resort at Paws Up (Greenough, Montana)
• Safari West (Santa Rosa, California)
• Ventana Big Sur (Big Sur, California)
• Sinya at Lone Man Creek (Wimberley, Texas)
• Under Canvas Tucson at Tanque Verde Ranch (Tucson, Arizona)
• Lucky Arrow Retreat (Dripping Springs, Texas)
• Under Canvas Grand Canyon (Arizona)
• Little Raccoon Key (Georgia)
• Beverly Wilshire (Beverly Hills, California)
• Under Canvas Zion (Utah)
• Camp Comfort
• Moose Meadow Lodge
• Fireside Resort
• Conestoga Ranch (Garden City, Utah)
• Cody Wyoming Trout Ranch
• Mendocino Grove
• Westgate River Ranch
• Terra Glamping
• Firelight Camps
• Asheville Glamping.

ii. Is There a Franchise for Glamping Park Facility Business? 

• OneGlamping: From $125,500
• Timberline Glamping: $67,000
• The Wigwam Holidays: £7500 – £67,000.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Glamping Park Facility Business?

Yes, and as a matter of fact, every location is different and that entails that the permissions required will also vary. This may include health and safety regulations and potential concerns about the environment. Each state or county may review the site using a different set of criteria.

These may include the type of accommodation, your location, road accessibility, traffic flow, topography, the economy size of the site, impact on infrastructure, etc. Many zoning regulations could stop you from building your glamping business on some plots of land.

If you’re leveraging the expertise of a realtor or real estate site, ensure you’re filtering out zoning options that wouldn’t let a glamping site be built. Approach your local authority or council to find out the things to do. Also, contact your local authority and apply for the planning permissions you need to start.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market age range covers people that are 18 years and above.

ii. Level of Educational

We don’t have basic educational qualifications for those we are targeting; everyone is welcome to use our glamping facility.

iii. Income Level

Anyone who can afford our membership fee or service charge can make use of our glamping facility.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will receive in our glamping facility.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to welcoming to our glamping park facility.

vi. Geographical Location

Anybody from any geographical location will be welcomed in our glamping facility.

vii. Lifestyle

Green Heaven® Glamping Park Company, Inc. will not restrict any patron of our glamping facility based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch Attention.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with Other Businesses in Your Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs.
• Including direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Pay-per-click (PPC).
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our audience.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Green Heaven® Glamping Park Company, Inc. will make sure it covers premium, skimming, economy or value and penetration, All our pricing strategies will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, managed service providers, marketplaces, or value-added resellers—to market our glamping facility.

Green Heaven® Glamping Park Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

Green Heaven® Glamping Park Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Green Heaven® Glamping Park Company, Inc. will make available to its clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

Green Heaven® Glamping Park Company, Inc. will operate a no refund policy hence we will not provide compensation for purchased products or services (membership fees inclusive) that customers paid for in our glamping facility.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us to continue to improve our facility and also provide excellent customer service to all our patrons. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 50 percent in the second year and the plan will include a marketing, sales, and operations component.

The operations component of the plan would include organizing regular campers’ competitions at the local and state levels, providing lodging and electric vehicle charging amenities, and attracting recreational vehicle owners and campers. These strategies will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Glamping Park Facility Business?

• The facility is open for the day
• Administrative work is done concurrently
• The facility is cleaned and gotten ready to welcome patrons
• Campers come in and accommodation is allotted to them based on the amount paid
• Campers are provided with the amenities and things they need to make their camping experience comfortable
• Maintenance of the facility is carried out
• The facility is administratively closed for the day.

b. Production Process

There is no production process when it comes to the glamping park business.

c. Service Procedure

When a glamping facility is opened and everything is in place, they will either choose to welcome patrons based on membership or open their doors to people in the city where the glamping park facility is domiciled.

d. The Supply Chain

Green Heaven® Glamping Park Company, Inc. will rely on trusted agents to supply some of the foodstuff, toiletries, and related supplies they need and we have been able to establish business relationships with wholesale supplies of all these merchandises.

e. Sources of Income

• Sale of food and drinks
• Offering special services like hot tubs, saunas, power showers, massage parlors, and more
• Membership fee.

Financial Plan

A. amount needed to start your glamping park facility business.

Green Heaven® Glamping Park Company, Inc. would need an estimate of $250,000 to successfully set up our glamping park facility in the United States of America. Please note that this amount includes the salaries of all the staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $150,000.
• Other start-up expenses like commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $45,000
• Start-up inventory – $25,000
• Counter area equipment (countertop, sink, ice machine, etc.) – $9,500
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping (Glamping tents) – $50,000
• Website: $800
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Green Heaven® Glamping Park Company, Inc. will build a new facility for our glamping park and it will cost us $200,000 (acquiring land, purchasing and installing tents, furnishing, and equipping the glamping park facility inclusive).

d. What are the Ongoing Expenses for Running a Glamping Park Business?

• Cost of stocking up supplies such as toiletries, food ingredients, drinks, and water
• Cost of regular surveillance
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Maintenance of facility
• Salaries of employees

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year
• Glamping Park Facility Manager – $38,000 per year
• Accountant/Cashier – $34,0000
• Marketing and Sales Officer – $32,000 per year
• Attendants (5) – $30,000 per year
• Customer Care Executive/Front Desk Officer – $23,396 per year
• Cleaners – $22,000 per year
• Security Officers – $21,150 per year.

f. How Do You Get Funding to Start a Glamping Park Facility?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Aside from our membership fee, Green Heaven® Glamping Park Company, Inc. will charge patrons based on the industry standards in the United States, and they are expected to pay between $400 to $1,000 for a cabin tent. Depending on what they are looking for in terms of amenities, this price range is very reasonable when compared to other options.

b. Sales Forecast?

• First Fiscal Year (FY1): $550,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.2 million

c. Estimated Profit You Will Make a Year?

Green Heaven® Glamping Park Company, Inc. is projecting to make;

• First Fiscal Year (FY1): (50% of revenue generated)
• Second Fiscal Year (FY2): (55% of revenue generated)
• Third Fiscal Year (FY3): (65% of revenue generated)

d. Profit Margin of a Glamping Park Facility Business Product/Service

The profit margin of a glamping facility is not fixed. It could range from 25 percent to 35 percent depending on some unique factors.

Growth Plan

A. how we intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Green Heaven® Glamping Park Company, Inc. will grow our glamping facility by first opening other outlets in key cities in the United States of America, the United Kingdom, Canada, South Africa, and Australia within the first five years of establishing the business and then will start selling franchise from the sixth year.

b. Where We Intend to Expand to and Why?

Green Heaven® Glamping Park Company, Inc. plans to expand to:

• Santa Rosa, California
• Mountain Home, Idaho
• Custer, South Dakota
• Paso Robles, California
• Grand Island, New York
• Canyonville, Oregon
• Cedar City, Utah
• Long Beach, Washington
• Dandridge, Tennessee
• Theodore, Alabama
• Roswell, New Mexico

Internationally, we plan to expand to South Africa, Canada, the United Kingdom, and Australia.

Green Heaven® Glamping Park Company, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without hitches.

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How to Write a Glamping Business Plan + Free Template

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• Fill in the blanks – Outline
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What is a Glamping Business Plan?

A glamping business plan is a detailed document that includes strategies for starting and running a glamping business along with a financial plan.

It serves as a roadmap for entrepreneurs, guiding them through various aspects of establishing and managing a successful glamping business.

The plan includes sections covering market analysis, target audience demographics, competitive landscape, marketing strategies, operational process, financial projections, and risk management.

By detailing these key components, a glamping business plan helps entrepreneurs clarify their vision, identify potential challenges, and develop strategies for achieving their goals.

Why is Glamping Business Plan Important?

Any individual can not reach a destination without proper directions, so a business plan is also like those directions needed for any business to reach success.

Apart from that, a glamping business plan helps in many things like:

Giving Guidance

A glamping business plan provides a strategic roadmap that outlines your goals, objectives, and the strategies needed to achieve them.

To Get Funding

An actionable business plan makes your glamping business more attractive and suitable for potential investors and partners. As it helps them in understanding the market and returns on investment in a better way.

Risk Mitigation

By conducting market research and identifying potential challenges upfront, a business plan helps you forecast and reduce the risks, resulting in increased chances of success.

Providing Operational Efficiency

The plan details everything about daily operational tasks like staffing, resource allocation, and scheduling so that your glamping business runs smoothly and efficiently.

Financial Planning

A business plan includes financial projections, helping you calculate startup costs, forecast revenue, and manage cash flow effectively, ensuring the financial health of your glamping business.

Helps in Measuring Progress

With clearly defined goals and digits, a business plan acts as a benchmark for measuring progress and adjusting strategies to get back to success.

Apart from all these, a business plan also helps in delegating the work, knowing the other steps of business, and much more. Now, let’s further proceed to the sections of the glamping business plan.

How to Write a Glamping Business Plan?

Writing a business plan is a necessary step for any business. You start the plan with an executive summary that sums up your entire plan and then move forward with a business description where you give details about your business.

After that, provide the details about the industry, market trends of the glamping business, financial summary, facilities your glamping business will provide, and everything about your business.

Your business plan will need organized sections to pique the interest of investors or your audience.

But do you know which section comes where? Don’t stress too much about it, as we have prepared a simple outline here for glamping businesses only. So, let’s move ahead.

Glamping Business Plan Outline

Here is the detailed business plan outline and template for a glamping business plan:

1. Executive Summary

Crafting an effective executive summary is necessary as it might be the only section your investors or partners will read before deciding on something.

An executive summary is the overview of the entire business plan, which is why entrepreneurs or business owners prefer to write it at the last.

It will include a business overview, mission statement, target audience, market analysis, financial overview, etc.

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2. Company Overview

Start this section by briefly introducing your glamping business along with its name, legal structure, vision, and mission.

Highlight your business history, emphasizing key milestones, and showcasing unique features.

As a glamping business, this section would consist of your business location, the structure of your team, and the type of legal entity. You can also include the achievements of the business.

3. Industry and Market Analysis

As the section’s name says it all, it is about analyzing the industry and market you will work in. First, you need to study the industry and then provide the insights here.

You should know the industry trends, industry size, your competitors, and the local market. Discuss regulatory factors, barriers to entry, and customer behavior, supporting insights with relevant data.

Conclude with the future of industry and business.

4. Competitor Analysis

To know the position of your business, it is necessary to go through all the competitors and analyze them. Begin by listing your direct and indirect competitors.

Then conduct a SWOT analysis to identify your USPs and know the market positioning of your glamping business. Regularly update your competitive analysis to remain trendy and on top of other competitors.

5. Product and Service Offerings

This section delivers all the details about the products and services you will provide to your customers.

As for a glamping business, this section might include services like luxury accommodations, outdoor activities, dining options, adventure experiences, entertainment, educational workshops, or special workshops.

You can even include any retail or merchandise your glamping business is providing.

6. Management Team

In this section of the glamping business plan, outline the key individuals responsible for running all the business operations.

Highlight their relevant experience, expertise, and roles in the organization. Also, introduce who is the CEO of the glamping business, along with the key members.

By showing the experience and strength of the team in this section, investors will be more interested in your business.

7. Marketing Plan

Here, in this section, you have to mention how will you attract and retain customers for your glamping business.

Start with mentioning the target market and then strategies to reach them effectively through various ways. You can use strategies like digital marketing, social media advertising & campaigns, or collaborating with travel influencers.

With the help of proper implementation of marketing strategies, you can maximize your reach and drive sales to your business.

8. Operations Plan

Start by detailing how you’ll manage bookings, check-ins, and check-outs. Outline how you’ll keep accommodations clean and comfy. Figure out who’ll be on your team and what they’ll do, like helping guests and managing maintenance.

Think about things like trash disposal, getting supplies, and keeping the area safe.

With a well-thought-out operations plan, you’ll be all set to give your guests a fantastic experience while keeping things running smoothly behind the scenes.

9. Financial Plan

Start the financial plan by estimating the startup costs of your glamping business including accommodations, amenities, marketing, salaries, and everything.

After that, make financial forecasts and prepare profit & loss statements, balance sheets, cash flow statements, and other necessary financial statements.

Additionally, consider your financial needs and challenges. And if you are going to investors, then ask for the amount you need for your business in this section.

Download Sample Glamping Business Plan

Looking to create your entire glamping business plan but not sure where to start? Worry not, here is our glamping business plan PDF to kick-start your business plan writing.

This template is tailored explicitly for the glamping business. Use it as an example and edit it according to your business needs. It will definitely business plan writing for you as speedy as possible.

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In conclusion, a business plan is important for any business. It supports you in sorting everything out about your finances, daily operations, and hiring plans.

Thus, wait no more and start writing your business plan with Upmetrics AI Assistant , which will help you in each step of business plan writing.

It will also help you calculate financial forecasts, make your business plan look attractive with the help of graphs & charts, and guide you at each step of business plan writing.

So, wishing you all the best for your business plan writing journey!

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Frequently asked questions, how to get funding for your glamping business.

There are various ways through which a glamping business can receive funds, some of them are:

• Personal savings of the owner
• Funding from investors
• Crowdfunding
• Government grants

What is the easiest way to write your glamping business plan?

To write a business plan, a lot of research and information is needed. One of the easy ways is to go through various glamping business plan examples & templates and then alter the plan according to your business. If you don’t want to go through this fuss, business plan software will always be the most reliable way for you to start writing your glamping business plan.

What key components should a glamping business plan include?

A comprehensive glamping business plan should include the following key components:

• Executive Summary
• Business Description
• Market Analysis
• Marketing Strategy
• Operations Plan
• Financial Plan

Can a good glamping business plan help me secure funding?

Yes, a well-written business plan increases your chances of getting funding for your business. A great business plan showcases your vision, goals, and strategies for success, instilling confidence in potential investors.

What research should my glamping business plan contain?

Your glamping business plan should contain thorough research across various aspects of the industry and market. Here are some key areas to focus on:

• Market analysis
• Competitor analysis
• Location research
• Customer research
• Financial research
• Legal and regulatory research
• Sustainability research
• Industry trends and innovations

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Glamping Business Plan Template

Written by Dave Lavinsky

Glamping Business Plan

You’ve come to the right place to create your Glamping business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Glamping businesses.

Below is a template to help you create each section of your Glamping business plan and start your own a glamping business.

Executive Summary

Business overview.

Oregon Glamping Company is a glamping business located in Eugene, Oregon. We provide glamping supplies and structures to individuals as well as businesses that set up glamping experiences and glamping sites for their customers (such as campgrounds, state parks, travel agencies, and Airbnbs). Our customers can choose from a wide range of structures and accessories, including yurts, tents, domes, beds, showers, and hot tubs. All supplies are made with the highest quality materials to ensure that campers have a luxury camping experience. Our excellent service, fast shipping, and quality products will ensure that we are the #1 glamping supply store in the Pacific Northwest.

Oregon Glamping business is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life. He has always wanted to start a glamping business and knows what supplies are needed for the ultimate glamping experience. In addition to his passion for glamping, he has been a senior manager at a Fortune 500 company for several years, which has given him the experience and expertise needed to run a business. His experience and knowledge will be invaluable to building a successful glamping business.

Product Offering

Oregon Glamping Company will sell everything that is needed to have the ultimate glamping experience. This includes tents, yurts, domes, furniture, fixtures, and other accessories. All of our products will be made with premium quality materials so that everyone who uses them will experience ultimate luxury while they are camping.

Customer Focus

Oregon Glamping Company will serve businesses in the Oregon tourism industry that want to offer an ultimate glamping experience for their customers. This can include state and local parks, Airbnbs, campgrounds, and other similar businesses. We will also sell our products to individuals who want to create their own glamping experience in their backyard or buy glamping accessories that can be easily transported.

Management Team

Success factors.

Oregon Glamping Company is primed for success by offering the following competitive advantages:

• There are very few glamping stores in the region, which means we will have little competition.
• Tyler has experience glamping as well as running the operations of a large business.
• Glamping is becoming increasingly popular so there is great demand for our products.

Financial Highlights

Oregon Glamping Company is currently seeking $700,000 to launch. The funding will be dedicated to the office build out, purchase of initial inventory and supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Store design/build: $100,000
• Initial equipment and supplies: $300,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $100,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Oregon Glamping Company.

Company Overview

Who is the oregon glamping company.

Oregon Glamping Company is a glamping business located in Eugene, Oregon. We provide glamping supplies and structures, including yurts, tents, domes, and glamping furniture. We aim the be the #1 supply store in the Pacific Northwest for businesses who want to set up glamping structures and experiences for their customers. We also sell these supplies to individuals who want to create these glamping experiences themselves. Though we are located in Oregon, we expect most of our clientele will be located throughout the West Coast. We also expect to receive sales from other regions throughout the United States.

  Oregon Glamping Company is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life and knows what supplies are needed for the ultimate glamping experience. In addition to his passion for glamping, he has been a senior manager at a Fortune 500 company for several years, which has given him the experience and expertise needed to run a business. His experience and knowledge will be invaluable to building a successful glamping business.

Oregon Glamping Company’s History

Tyler Grant incorporated Oregon Glamping Company as an S-Corporation on February 1st, 2023. The business is currently being run out of Tyler home, but once the lease for Oregon Glamping Company’s retail location is finalized, all operations will be run from there.

Since incorporation, Oregon Glamping Company has achieved the following milestones:

• Found a retail space and signed a Letter of Intent to purchase it
• Developed the company’s name, logo, and website
• Determined equipment and inventory requirements
• Begun recruiting key employees

Oregon Glamping Company’s Services

Oregon Glamping Company will provide glamping structures and furniture to help its clients create the ultimate glamping experience. Some of these items include:

• Dining tables

Industry Analysis

Travel and tourism have been on the rise in the past few years, especially since the pandemic ended. People are looking for creative ways to travel and leave their homes after several years of being cooped up indoors. As a result, industries that support or are connected to the travel and tourism industries have been growing and recovering from pandemic-related losses. Some of the industries that are profiting from this trend include camping and glamping.

“Glamping” is a portmanteau of “glamorous” and “camping.” It is a style of camping that includes lavish glamping accommodations such as luxurious tents and huts, comfortable beds, appliances, and hot tubs. This style of camping is great for people who want to enjoy the great outdoors but don’t want to “rough it.” It is a fairly new concept but the glamping industry is already proving to be highly profitable.

According to market research the glamping industry is already valued at around $2.73 billion USD and is expected to grow at a CAGR of 10.2% from now until 2023. This is substantial growth and shows just how popular glamping has become in recent years. Therefore, this is a great time to introduce a new business to the glamping market.

Customer Market Analysis

Demographic profile of target market.

Oregon Glamping Company will serve businesses in the Oregon tourism and travel industry that want to offer an ultimate glamping experience for their customers. This can include state and local parks, Airbnbs, campgrounds, and other similar businesses. We will also sell our products to individuals who want to create their own glamping experience in their backyard or buy glamping accessories that can be easily transported.

Customer Segmentation

Oregon Glamping Company will primarily target the following customer profiles:

• Campgrounds
• Glamping Sites
• Local parks

Competitive Analysis

Direct and indirect competitors.

Oregon Glamping Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

Rick’s Glamping Rentals

For nearly a decade, Rick’s Glamping Rentals have been a popular source for glamping structures and supplies for the residents of the Pacific Northwest. They rent out glamping gear to their customers, including tents, furniture items, appliances, and accessories. Rick’s is the perfect place for those who want the glamping experience without the cost of purchasing these accommodations permanently. Rentals are charged by the day and costs are determined by the length of the rental period as well as what specific supplies are being rented out.

While Rick’s will continue to thrive, they target a customer base that prefers to rent glamping gear to save money. Customers who would prefer to purchase equipment and not just rent it will be more interested in frequenting our establishment.

The Camping Warehouse

The Camping Warehouse has been a major supplier of all things camping for decades. Every camping item that a person can think of is sold by The Camping Warehouse. This includes tents, sleeping bags, camping stoves, and camping clothing. While The Camping Warehouse has a very successful business model, they do not sell glamping supplies so they will only provide indirect competition.

The Glamping Store

Established in 2015, The Glamping Store has been one of the most popular stores to buy glamping supplies. It is a wholly online store that ships glamping tents, yurts, furniture, and other supplies to customers all around the United States. Though The Glamping Store will continue to thrive, the store is designed to sell supplies that can be easily transportable, such as foldable tents and furniture. Businesses and other customers who want to create more permanent glamping accommodations will be more interested in shopping with our business.

Competitive Advantage

Oregon Glamping Company will be able to offer the following advantages over their competition:

• Management : Oregon Glamping Company’s management team has years of business and marketing experience that allows the company to market to and serve customers in a much more sophisticated manner than competitors.
• Customer service : Oregon Glamping Company exhibits a strong dedication to perfect customer service every step of the way. From the first time a customer visits our site to the day their order arrives, they will receive the friendliest and most helpful service that can be found in the hospitality industry.
• Quality : We guarantee that we sell the best quality glamping products in the industry.

Marketing Plan

Brand & value proposition.

Oregon Glamping Company will offer the unique value proposition to its clientele:

• Offering high-quality and luxury glamping gear and supplies
• Providing excellent customer service
• Fast shipping and a smooth online ordering experience

Promotions Strategy

The marketing strategies for Oregon Glamping Company are as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the products and gear we sell. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Oregon Glamping Company will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local glamping companies” or “Oregon glamping companies”, Oregon Glamping Company will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Oregon Glamping Company will advertise its products in popular magazines and journals.

Ongoing Customer Communications

Oregon Glamping Company will publish a monthly email newsletter to tell customers about promotions, events, and discounts.

The pricing of Oregon Glamping Company will reflect the premium quality of our glamping equipment but still be on par with our competitors’ prices.

Operations Plan

Oregon Glamping Company will utilize the following operations plan. Operation Functions:

• Tyler will be the Owner of Oregon Glamping Company and will run the general operations of the company.
• He will spend the next year hiring the following employees to help him run the business:
• An Administrative Assistant who can answer phones and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several associates who will fulfill orders and ship them out.

Milestones:

Oregon Glamping Company will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Oregon Glamping Company
• 10/1/202X – Reach break even

Oregon Glamping is founded by Tyler Grant. Tyler has been an avid camper and glamper his entire life. As such, he is an expert in all things camping, including what accessories and supplies are needed to make it a luxury camping experience. His knowledge and expertise as a camper will provide the company direction as to what supplies should be sold and which demographics should be targeted.

Tyler also has considerable experience as a senior manager for a Fortune 500 company. Though he has never run his own business, Tyler’s experience as a senior manager has given him an in-depth knowledge of the operations and the management sides of running a profitable business. He will hire several staff to help him run the aspects of the business he is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Oregon Glamping will come from the sales we earn from selling glamping supplies and gear.

The cost drivers for Oregon Glamping will include the overhead costs, salaries, cost of supplies, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve a profitable glamping business and pay off the startup business loan.

• Number of monthly customers: 15
• Annual lease: $100,000
• Average order value: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, glamping business plan faqs, what is a glamping business plan.

A glamping business plan is a plan to start and/or grow your arcade business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Glamping business plan using our Glamping Business Plan Template here .

What are the Main Types of Glamping Businesses? 

There are a number of different kinds of glamping businesses , some examples include: Tents, Yurts and Domes, Treehouse, Tepees, Camper Van, and Eco-pods.

How Do You Get Funding for Your Glamping Business Plan?

Glamping businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Glamping Business?

Starting a glamping business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Glamping Business Plan - The first step in starting a business is to create a detailed glamping business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your glamping business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your glamping business is in compliance with local laws.

3. Register Your Glamping Business - Once you have chosen a legal structure, the next step is to register your glamping business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your glamping business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Glamping Equipment & Supplies - In order to start your glamping business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your glamping business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Talk to us about your hot, cold or off-grid project today

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How to write your glamping business plan (with free template).

After a brief hiatus, the borders of New Zealand and Australia are open to everyone. The world’s travelers are looking at two of the most desirable nations to travel to once again. Things have changed though, the wants and needs of travelers are different now and the experiences and facilities they desire have shifted. 

Table of Contents

• Glamping Industry Overview
• Building Your First Glamping Business Plan
• Executive Summary
• Market Research
• Competitor Analysis
• Positioning Your Offer
• Marketing and Awareness
• Financial Planning 
• People & Operations Plan
• Funding Plans
• Free Business Plan Template

An evolving opportunity:

The drastic change in visitor data was confirmed in 2021 by Airbnb themselves  who are  craving unique listings and experiences to disconnect away from city centres. Pre-pandemic this was the complete opposite.

This is where glamping listings, retreats and resorts are winning globally as well as across Australia and New Zealand. Even traditional hotel and rental operators, where they can, are looking to add more glamping-like experiences on their own properties - be it full on overnight stays or rustic wood-fired hot tubs . 

The glamping advantage:

For entrepreneurs looking to get into the vacation market, a traditional build is becoming next to impossible. Many builds are being delayed upwards of six months at a time for simple things we took for granted, like drywall being readily available. Delays like this can put a business underwater before it gets off the ground. 

Glamping years ago may have been seen as a flashy trend but for multiple reasons now it’s become embedded into the high end short-term rental offerings:

• Consumer for ‘off-grid-like’ experiences with low/no contact with others
• Higher than baseline occupancy rates and cost per night compared to traditional offerings
• Extremely high Return on Investment (ROI) for owners
• Ability to quickly and easily expand and grow with demand, even with current supply chain issues. 

The market across Australasia and throughout the South Pacific is still in its early stages. The time is now for anyone with the right piece of land and the drive to build a steady source of new income by building a luxury glamping site and delivering remarkable guest experiences for both local and international travelers.  

But, you’ll need the right plan.

So, to make it easy, we’ve put together this detailed article along with the bare bones Business Plan headings and notes you can download for free. Whether you’re bootstrapping this yourself or are looking for others to invest into your glamping empire - you need a plan!

Let’s get after it…

When is the best time to enter the glamping industry?

The best time was yesterday, the second best time is today, and following along in third place will be tomorrow. 

The reality is New Zealand and Australia are finite markets and as one of the leading suppliers of glamping and off-grid experiences we’re only seeing this trend increase. What is key is to be quick to lay down the foundation of your glamping property and become a leader in the region. 

That being said though, the market is still in its infancy and there’s a lot of room for multiple glamping sites in every corner of the country, but the sooner you have yours live the better.   

Glamping Industry Overview 

The global glamping market size is already valued at USD $2.35 billion (NZD $3.6B / AUD $3.3B) and is expected to increase with a compound annual growth rate of 10.9% (CAGR).

Australasia and the South Pacific are poised to outpace this growth as the region is a couple of years behind that of Europe and North America.   

There are many factors that are attributing to this projected growth:

• Increasing awareness of glamping and off-grid-like accommodation
• Desire for stays out of major city centres
• Increased ability to work while traveling (‘staycations’ & ‘workations’)
• Older high disposable income travelers choosing to travel domestically
• Family and pet friendly accommodations

Is glamping a profitable business?

Of major high end offerings, glamping businesses have some of the best ROI for anyone getting started in the short-term rental space. 

The cost of setup obviously isn’t just the cost of a Geodesic Dome as there are other material costs associated with its construction and interior. Adding all of these up and comparing them to virtually any other type of listing the ROI will always outperform.

Many of our customers report returning 100% or more of their setup costs within their first season of operation (with some even doing so in a matter of a couple of months!).

The most important thing is identifying what price point you are planning to have your glamping listing and build a realistic budget for the build.

• Glamping resorts who charge $800 a night will have a wildly different budget to someone aiming to return $100 a night.
• Both of these businesses can be immensely profitable over time, but they cater to different audiences who will have different expectations on everything — inside and out — of your glamping property. 

The good news is you can change your glamping offer over time, or if you have a large property, even test out more than one option simultaneously. 

Many listings also start small by partnering with local businesses to offer luxury as an add-on. A great example of this would be offering a fully catered stay, but this is fulfilled by a local catering company rather than you stressing out in the kitchen every weekend!

As one of our founders Will always says: “Dream big, but start small and smart!” 

Building your first glamping business plan

A glamping business plan is not a unique and mysterious document, it’s just a business plan focused on glamping. Once you realise this, and understand the core areas to flesh out, its creation becomes a much simpler task. 

“Who is this for?”

This first question you want to ask yourself is who are you writing this for and what’s my goal with them reading this plan? 

Some examples could be:

• Just for myself (or me and my partner or family)
• For a property owner whose land I want to use
• For the bank to secure a loan
• For an potential investor or investors

Keep this person or these people in mind with every section you craft and word you write. 

Like any regular business plan, here are your key sections to include in this glamping business plan:

1. Executive Summary

A business plan is a series of sections in a fairly specific order and they can be fairly extensive. The idea of an Executive Summary is to let any person picking up your business plan get an idea of you and your business. 

This is your company’s equivalent to a personal statement on someone’s resume. An Executive Summary is likely to decide how intently someone reads the rest of your plan (if at all). 

The goal is to be concise, show them you and your business are poised for success and that you’re going to be a reliable partner or associate and that the business is poised for success.

There’s a formula to it’s creation and it goes along these lines:

• Who : introduce the business and its people: what have you done to show you’ll be successful with this business (& if you’re new to this industry, what do you bring into it).
• Why : outline your rationale on the business: emotively explain what motivated you to embark on this business and what you’re aiming to achieve. 
• What : explain the problems you’re solving or the opportunity gap you’re filling and for whom (i.e. your target market).
• What else : summarise the extensive market research you’ve done and how it’s drawn you to the conclusion of starting a business. Look to include market size metrics at regional, national and international levels both within the glamping industry and just the wider tourism industry in general - wherever possible. 

2. Market Research

Start by outlining the industry itself luxury glamping industry and the various levels. For example macroeconomic trends of global glamping is helpful but it doesn’t necessarily prove that it woks 

Therefore you may want to look into the more micro-trends of glamping and tourism in your area as this will help build confidence with partners, particularly if you’re asking for their investment in money, land, or time.

It doesn’t have to be too hard, for example you could:

Put a list together of all glamping or off-grid properties available on Airbnb , Bookabach and VRBO in your area

• Review their amenities and offerings
• Outline their pricing (peak, shoulder, off-season)
• If possible, estimate their occupancy rate by reviewing their listings over a period of time

To make some of this data collection and analysis easier there are online marketing intelligence platforms like AirDNA and Transparent that you can pay for.

3. Competitor Analysis

Now, start looking at what’s going on around you both in the glamping space as well as just regular short-term rental options. 

What that means is you want to take a look at the more micro-trends of glamping and tourism in your area as this will help build confidence with partners, particularly if you’re asking for their investment in money, land, or time.

  Put a list together of all glamping or off-grid properties available on Glamping Hub, Canopy Escapes, Airbnb, Bookabach and VRBO in your area

• Review their amenities and offerings (they don’t have to be identical but at least similar)

From this data you should be able to uncover lots of things. Here are a few examples:

• How many glamping type of rentals are within 100km of our location?
• What are some of their strengths and weaknesses (proximity to infrastructure, views, privacy, hot tubs , saunas , cold plunge ?
• Estimated occupancy and charge rates
• Research their social media profiles and websites — who are they targeting and is that the same or different to you?
• What’s my business's competitive advantage?

This type of research shows you’re being pragmatic and practical in the business you’re building and the likelihood of its success. 

4. Positioning Your Offer

Specifically outline the glamping business you're intending to execute on. 

This means very concisely outlining what your glamping site(s) have to offer which the competitors don’t. Technically this is called identifying your unique sales proposition (USP) over your competitors and substitutes.   

If you’re looking to win over investors, advisors or landowners then try to outline USP(s) you’ll be able to defend if the competition heats up.

For Example:

“My Geodesic Dome Resort is the only one within [insert distance, proximity to tourist attractions, etc.]” ... is not a USP you can continue to defend easily

Whereas, “My Geodesic Dome Resorts all come paired with a wood-fired hot tub or sauna and we aim to continue to add additional amenities over time” … positions your USP at a desired level of luxury with the desire to build on it in the future.

5. Marketing and Awareness

Next it’s time to begin to determine where and how people are going to not only learn about you, but importantly, how they make bookings. 

The two most common ways people book glamping accommodation is:

• Via popular rental platforms like: websites with large amounts of users such as AirBnb, Bookabach, VRBO and Glamping Hub is always a great way to begin your glamping business as it can bring people from all over the world directly to your offering
• Through your own website: as your business grows you may want to consider hosting bookings directly on your own site. This gives you a higher profit margin and allows you to flexibly communicate with your potential customers. (note: this takes time and resource to build and manage)

Having a social media presence with regular content is critical in this day and age. We recommend at minimum being present on one platform but to seriously consider more than one of Instagram, Facebook, TikTok and Pinterest. 

6. Financial Planning 

This section is where you very simply and clearly explain:

• What it’s going to cost to setupHow much money your glamping business will require at the outset
• How much it’s going to cost to run and maintain
• When you believe you will make a full return on this investment 
• How much do you believe this business will make beyond returning initial capital 

In order to outline this you need to have an accurate idea of all of the setup and ongoing costs to your business. 

Some setup costs include:

• Raw materials for foundation, deck and interior
• Costs to furnish interior and exterior
• Additional amenities, power, water, etc.
• Geodesic Dome purchase
• All labour costs

Next, outline all the fixed or variable costs you might have for the business to operate:

• Staff or salaries (if any)
• Any freelance or contract workers (e.g. cleaner)
• Taxes, fees, permits to operate
• General guest amenities and cleaning supplies 
• Regular business needs such as computers, internet, subscriptions etc.

If this is your first time either building or running a business like this we strongly suggest seeking professional help where you haven’t had the experience. This will likely save you money in the long run and minimizes the risks of missing important elements of this new business.

7. Outline your people and operations plan

Ideas are free, it’s the people and the plan you execute on that is of most value. 

In this section very pragmatically outline:

• Their roles and responsibilities
• Plans for growth
• Intended guest experiences
• General health and safety policies (particularly important in remote locations)

8. Funding Plans

If you’re self-funding your venture then this funding plan will look very similar to financial planning above. The main thing here is identifying that you personally have the cash flow to not only fund the construction of the project but also being able to handle those ongoing costs as the business ramps up. 

If you are looking elsewhere for funding or resource, the most common ways people raise money externally are:

• Banks : via a loan, line of credit or pulling capital out of your current mortgage (if on the same property)
• Partnerships : this could be partnering with a landowner and splitting the costs to build and revenues once success through to a friend or family member with complementary skill sets. 
• Investors : if you’re building a bigger business and have the network, sometimes getting a large amount of funding by having someone or people invest into your business with cash to own a portion of your business by issuing them shares. 

Glamping business plan template

To help you cut corners here a little bit we’ve boiled down this information into a Document to use as a template to plug and play. We do recommending making changes to some of the sections or areas as you see fit for your business. Turn it into your very own glamping masterplan!

Download your template here!

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How to Write a Glamping Business Plan (With Downloadable Template)

Created by  Calum     Published on  09 August 2022

Ah, the glamping business plan. Required for some planning applications and all funding pitches, a good business plan is essential for many when starting a glamping business in the UK . The issue is, it's hard to get right, particularly if you've never run a glamping business before.

Fear not, we're here to help. Having set up two sites of our own and 20+ more for our clients, we know what goes into a good business plan for a glamping site.

So, sit back, take some notes and let's get this show on the road.

Note: For time-strapped readers, you can download our glamping business plan checklist PDF, which covers the essentials.

Why Write a Business Plan for a Glamping Site?

There are three primary reasons to write a glamping business plan:

• To clarify your ideas and ensure it’s a worthwhile project
• To submit as part of a planning application
• To submit as part of a funding application

It’s particularly important that you know whether it’s for a planning application, a funding application, or both, before you start the writing process. This is because planning applications and funding applications require you to focus on different things.

A plan written as part of a planning application will be read by your local council’s planning department. Of course, they want to make sure your proposal will be a viable business, but their main priority is ensuring that your glamping business will benefit the local community. As a result, great emphasis should be placed on the need for tourist accommodation in the area; the additional tourism that your site will bring to the area and the minimal impact your site will have on the environment.

A business plan written as part of a funding application, however, should focus more on the financial side of things. You need to justify your nightly rate, occupancy rate, costs, revenues, profits and return on investment. Those reading your application will need to know they’ll be getting their money back and then some.

How to Write a Glamping Business Plan - What to Include

Before we start.

Before we get into the nitty gritty, you should know that we can save you a load of time and effort when writing your glamping business plan. 

We've already written one for you. 

Our downloadable glamping business plan template already has 2,500 words written for you. It isn't one of those vague "glamping business plan" PDFs you'll find advertised online, as ours were written with only glamping sites in mind. We didn't write a generalised template and adapt it to glamping - we wrote it specifically for glamping.

The best bit? It's just £497 + VAT. 500 quid to save you hours of time and allow you to produce a world-class business plan for your glamping site.

You can get a taste of how good our template is at the end of this blog, where we show you an excerpt. Click here to skip to that bit.

Sections to Include In a Glamping Business Plan

The Concept of Glamping

Remember, glamping is still a relatively new concept. Banks, investors and planning committees alike may not know exactly what it is. You should explicitly define what glamping is and how your site fits within the definition to avoid any confusion.

The UK Glamping Market

Once you’ve explained the concept, you need to convey just how popular has become in recent years. Use as many statistics as you can find. Show how more and more people are looking for glamping trips every day by using Google Trends (see below).

The above chart shows how many people are searching on Google for “glamping with hot tubs” over time - note the fact that popularity is still way above pre-pandemic levels.

Again, the person reading your plan may not be aware of how popular glamping is in the UK. It’s your job to educate them.

The Local Glamping Market

While national glamping trends are important for convincing people that your project is a good idea, it’s far more important to dig deep into your local glamping scene. How many glamping sites are in the area? What’s the average nightly rate? Is there a gap in the market for what you’re proposing?

Your plan for five glamping pods with hot tubs might sound great on paper, but it will look less impressive if there are three other sites in the area offering the same thing. You need to show investors/planners that you’ve done your research and that your proposal remains strong.

You should also be looking at your local area to see how it can support your claim that your glamping business is viable. What local attractions will bring people to the area? What activities are available for your guests to partake in during the day?

Your Business Concept

This is your chance to pitch your project in the best possible light. Explain what your site will consist of; the target market you’re trying to attract; the atmosphere you’re trying to create. Include details about how the site will work in harmony with the local area to create a community asset as well as a financial one.

You need to make the reader as excited about your project as you are. If there’s a particular section you should spend extra time on to make sure you get it right, it’s this one. 

Owners and Employees

The first thing you need to do in this section is sell yourself. List any experience you have that will demonstrate you’re capable of starting and operating a successful glamping business. Direct hospitality experience is great, but any kind of experience in business or logistics will help. If you have no relevant experience, emphasise your love for hospitality and how this will lend itself to a successful glamping business.

If you’ll need staff to work on your site, this is where you list the roles and, if you know who you’re hiring, what makes the employee suited to the position.

Competitor Analysis

Remember when you discussed the local glamping market earlier on in your glamping business plan? Well, your competitor analysis should be that section on steroids.

Analyse at least five competitors in depth. Identify what glamping units they have on site, their unique selling points and their nightly rate. Explain what will differentiate your offering from theirs.

One of the most important elements of the competitor analysis is establishing an average nightly rate for the area. You can use this as a base rate to go off when choosing your own nightly rate. If your site is better than the other sites in the area (as it should be), then you can charge a higher rate than average. To find out how to do this properly, see our golden rule for setting a glamping nightly rate .

Establishing your pricing is a crucial element of the glamping business plan, as it provides the foundation for your financial projections. As a result, it’s vital you justify your nightly rate. A thorough competitor analysis will do this for you.

Marketing Plan

Starting a glamping business in the UK isn’t a case of “Build it and they will come”. You need an effective marketing strategy to reach your ideal customer. This will get more and more important in times to come, as more people realise the profitability of glamping and decide to enter the market. Seasoned investors understand this, so it’s important to show them that you recognise the importance of marketing.

First, you should identify your target market. This can be couples, families, millennials, etc. A lot of this is dictated by the site you want to create. For example, if your site consists of 20 glamping pods then you’re probably going to want to target families. In contrast, if you just want to build one shepherd hut, then a romantic couples’ getaway may be your preferred choice.

Once you’ve chosen your target market, it’s a case of convincing the reader that you know how to reach them with your marketing. Explain how you plan to use social media, and how this links to your target market (e.g. if you’re targeting millennials, include stats on how millennials love Instagram). Detail any plans you have to increase your social media following, such as running competitions and implementing paid ads. The better you portray your social media savviness, the more convincing your argument will be.

Financial Projections

If you’re pitching for investment, then everything you’ve written so far leads up to this. Investors will care about your concept, competitor analysis and marketing plan, but it will all be for nothing if you can’t convince them how profitable your glamping idea will be.

For this, you’re going to need to dust off your Excel skills and run some numbers. Detail your glamping setup costs, ongoing costs, revenues, profits and return on investment. This isn’t a two-minute job.

Luckily, Glampitect can save you time. If you want to experiment yourself, you can purchase our glamping business plan template pdf, which comes with a financial projections calculator. Just input your numbers, and the calculator will churn out the figures your investors will care about.

Or, if you want the experts to produce all of your financial projections, we can do it all for you with a bespoke glamping business plan. To arrange this, simply get in touch or book a consultation with one of our team.

This is the section where you briefly summarise your plan again and how it will be viable. Don’t introduce anything new here. Keep it nice and simple, and leave no room for doubts in your investors’/planners’ minds that your glamping business will be successful.

An Excerpt From Glampitect's Glamping Business Plan Template

Here's a snippet of what you can expect if you purchase Glampitect's business plan template:

For just £497 + VAT, the decision to use a glamping business plan template written by the glamping experts is a no-brainer.

8 Tips for Making a Good Start with a Glamping Business Even Better

Starting a glamping business in the uk in 2024 - everything you need to know, the best-kept secrets about starting a glamping business.

GLAMPING BUSINESS PLAN: How to Write in Simple Steps (+ Template)

• by Kenechukwu Muoghalu
• August 14, 2023
• No comments
• 8 minute read

Table of Contents Hide

What is a glamping business plan, #1. executive summary, #2. company description, #3. market research, #4. competitor analysis, #5. sales and marketing plan, #6. operational plan, #7. financial plan, is a glamping site profitable, #1. plan the business, #2. obtain permissions, #3. furnish the site , #4. promote and market, do glamping pods make money, how much land do you need for glamping, is glamping a good investment, how long do glamping pods last, how much money can you make glamping, do you need planning permission for glamping site, having trouble creating your glamping business plan, final thoughts, when is the best time to enter the glamping industry , what is included in glamping, is glamping good in winter.

How do you intend to give travellers luxurious accommodations in a stylish, glamorous, and traditional camping setting without inducing a business plan? For how long do you intend on experiencing mismanagement and losing track of your glamping business? Having a glamping business plan can curb all these issues and give you an opportunity to experience growth. In this guide, we are going to extensively discuss the basics of starting a glamping business. You will also get to create your glamping business plan using our unique template, which is also available in PDF or doc format . 

Have plans to not give into this idea? Then get a ready-made glamping business plan and get that business on the go! 

A glamping business plan is basically a living document that provides a snapshot of your business goals and tells you how to achieve those goals. How do you intend to venture into a major investment without a structured idea of where you are going? Don’t say it’s too easy to run a glamping business and hence a plan is not needed, because if you commence a business without strategizing, then don’t expect to have positive returns. 

To convince your potential guests, you need to go out of your way to make an original design that they would appreciate. For this to be achieved, you need to thoughtfully plan out your short-term rental business. Having known this, let’s now analyse how you can create your glamping business plan using the PDF format template below. 

How do you Write a Glamping Business Plan?

To help you write a glamping business plan, we have provided this template below, so you can either download the available PDF or Doc format and edit it to fit your specifications. Meanwhile, to construct this plan effectively, you need to pay detailed attention to each section and apply its contents in accordance with the sequence below.  

You will need to create your executive summary with the intention of letting your reader understand the idea behind your business plan. It should serve as an overview of what your business entails and the services it tends to offer to potential clients. While doing this, don’t forget to maintain clear and concise language.

This company description section of your business plan requires you to give an in-depth overview of your company. You can include the history of how you started and your vision, mission, and goals. While describing the company, you will also need to convince your readers that your business is poised for success. In summary, this section should define your business structure and operations.

Market research is essential when creating a business plan for your glamping company. To do this, you need to look into the prominent micro-trends of glamping and tourism in your area. Doing this will boost your creativity and give you an idea of what you should channel your services to. When you are done with your market analysis, you should be able to detect who your ideal audience is and how best to navigate your products to fit into the industry. 

To be among the best, you will have to learn from the best. This assertion also applies to the competitor analysis of your glamping business plan. Look at who your competitors are and carefully inspect what your strengths and weaknesses are. Decide on factors to emulate and the ones to drop or avoid. Doing this will also make potential clients look out for your services. 

Your sales and marketing plan are all about letting the world know about your properties and starting to book them. You need to have diverse marketing strategies and tactics until the right audience is reached. There are multiple options which include making a listing on a popular vacation platform, creating a website, preaching the word in your community, and investing in email and social media marketing, amongst others. Remember that you need to be consistent with your strategies till you attain your desired results.

Words and mapped-out plans without action are meaningless. Will you just keep making plans without having practical ways to carry them out? How will you carry out your plans? Are you going to employ some staff? All these questions and more are what you need to tell your readers in this section. Remember that the goal is to convince them of your company’s credibility. 

If you are seeking financial aid from a private individual or a bank, just be aware that they would love to scan this financial plan section of your business plan. Your readers will wish to understand the potential your business holds and how well your ideas can guarantee that they will get their money back. In essence, you should cover how much money your glamping business will need to kick off, how fast they will witness an ROI, and the revenue they can expect in the long run. 

To measure if an investment is profitable you need to measure your revenue and cost and then analyse if the revenue outweighs the cost. When it comes to glamping, with all the significant costs of looking for a glamping site, designing the accommodation or even modifying an existing structure, it is still a lucrative and profitable business to venture into. 

How do I Start a Small Glamping Business?

To start a glamping business, there are some protocols you need to observe in order to have a smooth experience. These steps include:

This is where you need to settle down and take a slow and steady look at your business ideas and how you will actualize them. You should conduct a target market first to determine the travellers you can target. Should you focus on couples or families? What about the type of facility they might require? The next step is to check the glamping site and the cost. It will take you some time to plan the site. You will also need to create a business plan to make the whole process easier. 

Before you carry out your plans, you should also seek permission to use the site. Approach your local authorities to specify what you need to do before you kick off.

When you obtain the “go-ahead” approval, then commence putting up tents and decorations. Make sure to avoid trees and water drains during your set-up to maintain cleanliness. Set up tents, decorate, power up, add some entertainment options, and make a nice bathroom setting. 

To attract potential travellers to see the quality services you can offer, you need to promote and market your glamping business. You can create an online presence, open a website and effectively run all the social media platforms you have. Advertising under business listings is also advisable. 

Yes, you can make money from glamping pods, but you should note that the amount of money you make might differ according to a particular season. In the down season, you can generate a small amount of money. During the high season, you can experience a large income. 

While picking the size of the site you will utilise for your glamping, it’s better to budget for plenty of room, especially when you want more pods within your site. Having it in excess can bring no harm compared to not having enough. It is advisable to use 7 to 10 acres of land. 

Yes, glamping is a good investment. You can make multiple returns from investing in the glamping business. The return on investment in glamping is higher and larger than most vacation rental operators. Aside from the revenue the industry yields, it also has a high tendency to grow. 

Glamping pods are simple wooden or canvas huts, and they can last for a minimum of 15 years under minimal care, meaning that they can last longer. 

The income of most glamping businesses in the UK depends greatly on the site on which their business is located. Most glamping sites develop more revenue compared to some other aspects. Most times, glamping businesses also make less money during the down season and then make more during the high season. The general average amount you make from glamping is £750-£4000 per month. 

Yes, you will need planning permission before setting up a glamping site to offer your services to travellers. Even if the setting is temporary, it is still advised that you reach out to your local authorities to get planning permission to avoid any future inconvenience. 

If there is something entrepreneurs still find hard to manoeuvre whilst starting a business, then it is mostly getting stuck on how to write a self-employed business plan for themselves. It is normal to face difficulties considering that you are new to this field. 

This is exactly why we have created a professional, ready-to-use glamping business plan for your convenience. Over the years, Businessyield consulting has helped thousands of entrepreneurs start up on the right foot by taking the time to construct a unique plan for their business. What else do you seek? ” Get a copy here and unleash those ideas. 

Vacation rental operators all around the world are talking about glamping. It has grown into a hot trend, with its market growth and future projections unsaturated. As a savvy entrepreneur, you can take this huge opportunity and make a name for yourself. You can set up your business ideas and employ a business plan to help you manage and track your growth. All you need to do is to create your business plan using our glamping business plan template, which has a PDF or doc format option. When you get hooked, we can always help out.

If you are waiting for the perfect time to venture into your dream business, then it might never come. That time may be yesterday, today, or even tomorrow. If you are passionate about the industry, then don’t hesitate to keep your business idea in motion. The industry is still in its infancy, which signifies that there are multiple opportunities for startups. 

Glamping basically involves creating a one-in-a-million camping experience for travellers. Your glamping service should include electricity, a plush blanket, running water, food, and mood lighting, among others. It should scream luxury and look comfortable. You should also pick a serene environment.

Glamping is not rustic and during the winter season, it can be warm and cosy to sleep in, even when it is heavily snowing. But if you want to go glamping in the winter, then avoid the enormous crowds of avid warm-weather campers. 

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Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

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How to start a business with no money: all you need.

Guide to Starting a Successful Glamping Business

Have you ever considered glamping as your next business venture? Glamping provides guests the opportunity to stay in unique accommodations surrounded by nature, while still enjoying access to the amenities and services you’d find in a typical vacation rental. While there are plenty of options for glamping structures from tents to caravans, yurt glamping provides a beautiful base for customization with the luxurious amenities glamping guests are looking for like AC, fireplaces, electricity, and more.

We’ll discuss the initial costs, potential profits, and maintenance associated with starting your own glamping business.

What is Glamping Anyway?

As the opposite of traditional camping where participants set up their own tent, sleep on the ground and change up their everyday hygiene routine, glamping stands for “glamorous camping”, an outdoor experience of complete luxury. This departure from traditional camping is in line with current trends showing that vacationers want to explore nature while benefiting from the comforts of home. The glamping craze is an advantageous opportunity for commercial property owners as glamping has a higher return on investment than other vacation rentals, is fully customizable, and has low ongoing maintenance costs.

Are Glamping Businesses Profitable?

More than an exciting trend in the vacation rental space, glamping has proven to be a lucrative business opportunity. The current global glamping market is currently valued at $2.74 billion in 2022 and is projected to reach $5.94 billion by 2030, thanks to the growing demand for staycations, immersive experiences, and eco-tourism by Millennials and Gen X. 

Glamping boasts lower startup costs compared to other vacation rentals and can become profitable in as little as six months. Typically, the first year of your business will be more expensive because of the one-time, up-front costs of the yurt and decor, while the second year and beyond will see higher profits.

Startup Costs Involved in a Glamping Business:

• Upfront yurt cost
• Renting or purchasing land (if not already a property owner)
• Property taxes
• Business insurance
• Maintenance costs
• Electricity
• Furnishings 

Additionally, glamping has low ongoing maintenance costs compared to other rental businesses, resulting in a high return on investment. Much of the ongoing expenses associated with running a glamping business are basic upkeep costs and utilities. Luckily, our yurts are sturdy and high-quality, lasting for decades if well-maintained.

Ongoing Maintenance Costs:

• Basic utilities (electric, gas, plumbing, water)
• Insurance, permit, and licensing costs
• Cleaning, laundry, maintenance, and repair services (usually included in a fee)

The Key Steps to Starting Your Own Glamping Business

Before kicking off your glamping business, it’s important to conduct proper research and put together a business plan. Based on your desired location, be sure to evaluate the local glamping regulations or restrictions, the cost to rent or own property, competitors in your area, and even the weather. You’ll need to complete market research and decide if a franchise, corporation, sole proprietorship, or LLC is most appropriate for your business. 

One of the most exciting parts of glamping is the amount of customization available to create unique experiences for your guests. Many of our previous customers make their business stand out by decorating their rentals in theme to give their guests a photogenic environment.

Your Glamping Business Plan:

• Assess your business goals: what does success look like to you?
• Write your executive summary and value propositions.
• Formulate your business model, operations plan, and financial plan.
• Evaluate your target market.
• Conduct competitor analysis.
• Develop your marketing strategy.

Yurt Glamping: The Ultimate in Comfort and Style

Next it’s time to choose your lodging type. This is where yurts really stand out . Round, fluid lines help yurts blend with nature, while the roof design creates a feeling of spaciousness, thanks to the abundance of natural light during the day and views of the starry sky at night. Yurts are also fully customizable, allowing you to add amenities like wood-burning stoves, camp kitchens, or tiled bathrooms, depending on your desired offerings and aesthetic. 

Pacific Yurts complement sustainable philosophies as its post-and-beam supported platform minimally impacts the earth and the portability and ease of installation in remote locations provide a connection to nature without sacrificing comfort, security, and protection from the elements. Yurts are beloved by investors in ecotourism as they align with the sustainable lifestyle that customers want while creating a profitable infrastructure.

Amenity Ideas to Keep Your Guests Coming Back

It’s time to spread the word about your glamping business and keep your guests coming back year after year. No matter which amenities you choose to offer, don’t overlook the power of unique and photogenic touches — these will be the details that get shared on social media and raved about in reviews. Another way to provide excellent customer service for your guests is to know what they’re looking for and add a buffer in the budget for miscellaneous guest requests so you can really wow them with that board game they mentioned.

On-Site Recommendations

• Sitting area with shade 
• Books, magazines, and games
• Yard games like cornhole or Jenga

Recommendations for Nearby Food and Drink

• Places to work remotely 
• Breweries and wineries 
• Popular local restaurants

Recommendations for Activities

• Hike and bike trails
• Local landmarks

Get Started on Your Glamping Business Today!

Glamping is an exciting opportunity for any entrepreneur looking to break into the ecotourism market. To learn more about Pacific Yurts and find answers to your yurt questions visit our customer support page . Contact Pacific Yurts to get started on making your glamping business dreams a reality.

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Glamping Business Plan Template

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Created by:

ABC Glamping Experience Group

Company Name: ABC Glamping Experience Phone: (123) 1234567 Email: [email protected] Website: http://www.abcglampingexp.com Address: 4353 Smithfield Avenue, Lubbock, TX, 79401

To offer glamorous, luxurious, and first rated experience in camping.

To become the first and top glamping company in the country.

To spread ideas about the company and gain more clients. To expand the company from 5 employees to 100. To build and expand multiple branches of the company. To become the number 1 company in the glamping industry. To get more investors.

ABC Glamping Experience Group (123) 1234567 - [email protected] 4353 Smithfield Avenue, Lubbock, TX, 79401

POSITION: CEO

She is the founder of this company and she started it back in 2015. She is highly-organized and a good leader.

POSITION: PRESIDENT

He is a co-founder of this company. He is responsible for making sure that the company goes in the right direction.

POSITION: PROJECT MANAGER

As a project manager, it is his responsibility to make sure that the projects are well-organized and monitored closely to improve the workflow of the company.

Glamping comes from the word "glamorous" and "camping" which means that the style of camping is similar to a hotel or inn compared to the classical one.

The glamping industry is expected to boom before 2030. This trend is advancing, boosting, growing, and accelerating.

This niche will surely be profitable on the following years which is why this is a good business industry to invest to.

The target audience of this company is the family, workers, and groups that would like to have an amazing camping experience.

The company created a website and social media accounts in order to start campaigning about the products and services provided by this company.

We also hired some SEO specialist, Social Media Marketer, and Digital Marketers for this specific campaign.

This permit is given by the local government that allows us to conduct business in the city.

This is a proof that the company is paying taxes and following the laws.

This license was given by the business association allowing us to conduct business in the country.

ABC Glamping Experience Group is a company that provides a wonderful camping experience for the customers. As you can see in the financial analysis section, it shows the projected revenue from the year 2020 to the year 2022. The total expenses are significantly lower which means a higher net profit for the company.

In this business plan, it shows the projected employee salaries, benefits, rent, equipment, and utilities needed in order to run the company smoothly. If you carefully check the table, the data shows that the glamping industry will continue to boom which means that there is a higher chance that the provided data in this business plan could increase significantly high than expected.

This business plan also shows the goals and objectives of the company together with the mission and vision. We will continue to hire more people and expand our business. We also continue to get more investors to join and invest in the company.

A Glamping Business Plan Template is a document containing case studies, strategies, and future plans of the company. A great business plan should discuss a problem and how to resolve it by creating specific goals, plans, and objectives.

This Glamping Business Plan Template contains a cover page, company overview page, team or staff page, frequently asked questions page, financial analysis section, and a conclusion page. This template also shows the mission, vision, goals, and objectives of the company. This template explains the projected costs, revenue, profits, loss, and expenses of the company monthly, quarterly, and yearly. The data is displayed in a table format so that it is easy to read and to analyze. This template is also using Calculation widget and conditional logic in order to get the total revenue and expenses. You can fully customize this PDF by changing the image cover, logo, pictures of the staff, font format, layout and many more by using the PDF Editor.

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These templates are suggested forms only. If you're using a form as a contract, or to gather personal (or personal health) info, or for some other purpose with legal implications, we recommend that you do your homework to ensure you are complying with applicable laws and that you consult an attorney before relying on any particular form.

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Focus on the future and keep your company moving forward with Jotform’s Strategic Plan Template. Simply fill in the attached form with your company overview, delve deeper with a SWOT analysis, and finish off by determining your strategic goals, actions, and financial plans. Our fully-customizable template converts submitted information into polished PDFs, which you can download, print, or share instantly.

Get down to business with a customizable Single-Page Business Plan template from Jotform. Customize your plan in minutes. No coding. Drag and drop to build.

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Grab the attention of the investors by using this Glamping Business Plan Template. This business plan is simple yet effective because it contains all the necessary details when building a successful business.

Lean Business Model Canvas Template

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About Simple Business Plan Templates

Plans, strategies, roadmaps – Businesses rely on these things to gain perspective on what’s about to happen. Milestones laid down in strategic and careful planning for growth and expansion, visions of where the company’s headed 10 years from now, goals that should meet timelines, all these require a smart, prudent and calculated planning.

Whether you’re a startup, an SMB, or close to a Fortune 500, a solid business plan is crucial. And of course, writing business plans is a huge task. But, what if you needed something that requires input from others though? Say, an online form or a PDF template where responses from your colleagues and managers matter? Well, here’s a collection of PDF templates for business planning.

These are beautifully designed templates, specifically tailored for businesses and companies who don’t know where to start. The hard part was already done and that’s designing the template. These will serve as boilerplates for whatever milestone your business needs. You won’t need to worry on building something from scratch, you just need to focus on the content. Some of these templates will contain or collect executive summaries, opportunities, expectations, execution, financial plans, forecasts, the whole nine yards.

Business plan templates help give a clear vision of what lies ahead. They help you get things organized, planned out, and help you check off items from your to-do list more efficiently.

Frequently Asked Questions

1) what are the seven parts of a business plan.

• Executive summary. This is an overview of your business plan. The executive summary should include your company’s offerings, mission, goals, and projections. Think of it as the elevator pitch for your business plan. If you can’t get investors interested here, it’s unlikely they’ll want to keep reading.
• Company description and history. Describe your business’s legal structure and history in addition to what you do. If you just started this business, you may replace company history with your leadership team’s experience. The purpose of this section is to explain the company structure and build confidence in the people running the company.
• Products and services. Talk about what your company offers, whether that’s products, services, or a combination of the two. Describe your products and services in detail. Explain what makes your offering unique, what your profit margins are, what kind of demand you’re seeing for it, etc.
• Market and competitor research. Investors want to know if there’s demand for your offering. Describe the target market and how your product or service benefits potential customers. Include projections of where the industry is headed over the next few years. Additionally, detail your competitors and how saturated the market is.
• Sales and marketing strategy. This part of the business plan explains how you’ll promote your product. Outline elements such as your ideal customer profile (ICP) as well as your marketing channels, budget, and methods.
• Operations and logistics. Explain how you’ll source materials if you sell products as well as the technology you need to deliver such products and services. Also, provide details about your team, like how many people you’ll need and how you’ll manage employees.
• Financial plan and projections. It’s crucial to prove that your business will be financially viable. For this, you’ll need revenue and expense projections. Many investors want to see sample account statements, balance sheets, and cash flow projections.

2) How do you write a business plan?

Your business plan should be a realistic roadmap that helps you build a successful company. When writing it, take a balanced approach so that you’re not blind to the potential pitfalls and risks. You’ll draft each of the seven sections previously discussed.

Tackling these sections can be overwhelming, so some people like to start with a one-page business plan that includes short paragraphs for each element. Another way to give yourself a head start is by working from a business plan template. Once you have a good start, you can expand each section to make a compelling case for your business.

3) Can I write a business plan myself?

Yes, you can. However, depending on your writing experience and goals, you may want outside help. If the business plan is for internal use with the purpose of improving business functions, you’ll likely be OK tackling it alone. But if you’re trying to secure funding from a bank or investors, a professional business plan writer can give you a leg up.

Even if you decide to do it yourself, have a trusted friend or business mentor review your plan and provide feedback. An objective point of view will help you refine your work.

4) What are the four types of business plans?

• One-page or mini business plan. The one-page option is a great way to improve the focus of your business plan and highlight the essential elements. It can be an effective way to workshop your company’s plan or quickly give others a rundown of your entire business.
• Traditional business plan. The traditional business plan is more in-depth than its one-page counterpart and will be more thorough in each section (often, plans exceed 40 pages). For example, it may contain detailed financials, branding samples, and competitive research documents.
• Business model canvas (BMC). The business model canvas is a more visual representation of your business architecture. It includes sections for infrastructure, offering, customers, finances, etc. Many businesses find the BMC appealing since it can be summarized in a single page.
• Strategic business plan. The strategic business plan can have different purposes, like proving feasibility, discussing planning operations, or projecting growth. It will outline the company’s goals, its strategy for reaching them, and the company structure. The main difference between this and the traditional plan is its focus on specific strategic initiatives.

5) What are the common mistakes in business plans?

• Poor writing. Sloppy writing may suggest that you’re not serious about your business or you lack the needed professionalism.
• Unrealistic expectations. While you should be optimistic about your business, if your financial projections reflect your hopes more than reality, people may hesitate to back your business.
• Lack of supporting documentation. People reviewing your business plan want to see how you back up your claims. You can include research docs, sample financials, and estimates to make your case.
• Failing to define the target audience. For a successful marketing plan, you need to define your target audience. Investors and financial institutions need to see if you’re confident about who you’re selling to.
• Unbalanced. It’s important to lay out the risks and potential upsides. This analysis shows investors that you’re considering the whole picture regarding your business.

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How to start a glamping business in 2024: independent advice.

If you are wondering how to start a glamping business and the income you might be able to achieve, then you must begin by understanding the industry and the lifestyle that it offers. If this has you hooked then the key to getting it right is to seek out all the information you can. In this article, we have given you everything you need, including access to a glamping business course that will help you develop your campground business plan and make your journey even easier.

It’s safe to say we’re a BIG fan of glamping and smoothing the edges of roughing it (that’s our tagline!)… and we’re not the only ones. This leisure activity is attracting a new market into the camping and tourism industry, full of people who like the idea of camping but hate the idea of roughing it. And all the evidence shows it’s set to increase in years to come .

It seems you’ve noticed this too and are keen to join the unique vacation rental and staycation party in the hospitality industry. So to help you with your information gathering about how to set up a glamping site (also known as a more exciting version of starting a camping business), we have covered everything you need to know about this growing trend and why it has become so popular.

We even interview an existing luxury camping operator and share this at the end. This is essential reading for those thinking of starting a glamping business.

In fact, we could teach this stuff!

Actually… ahem… we already do, and with 5000+ Happy customers |2000+ businesses launched |18+ countries served worldwide, we have a lot of experience under our belt when it comes to setting up a glamping business!

So if after delving into the below you want to find out more about how to set up and successfully promote a glamping business or unique vacation rental, check out the Inspired Courses Glamping Business Start-Up Guide or click the link in the main menu for start-up advice.

This independent guide has been curated by Sarah Riley , one of the longest-serving expert advisers in the unique holiday rental, glamping, and experiential vacation industry. She helps new owners develop their luxury camping site business plans and launch their services in what has become one of the most exciting new ventures for nature lovers and those wanting to leave their 9 to 5 office jobs.

How To Start A Glamping Business

Brief summary:.

Here’s a summary of the glamping business start-up phases, which I deal with in detail afterwards:

• Know the glamping business models and options available to you
• Understand the advantages and costs of each
• Focus on land feasibility considerations before setting up a site
• Seek advice for obtaining permissions in your country
• Do your sums to understand the income you can expect to generate – especially cash flow projections (we’ve included more about glamping business income in this article.
• Complete a business plan template and use real examples and a checklist to help
• Know the maintenance considerations you need to make
• Focus on what makes what you offer so unique and promote, promote, promote!

Detailed Steps:

1. know the glamping business models and options available.

This is all about getting the business model and abode right in the research stage. This is as much about understanding your lifestyle needs as a business owner and what will be loved by your customers. It is not always… go-big-or-go-home. Sometimes it’s… stay-small-and-stay-sane. The key is to choose something that suits your location, budget, and potential customers, but also that suits you. So when you begin wondering how to start a camping business and how much it might cost to set up, start by asking yourself what you want to result from your venture in terms of work/life balance and lifestyle.

2. Understand The Advantages And Costs Of Each

Believe it or not, each mode of glamping or business model comes with its advantages, disadvantages, season length (and therefore turnover), set-up costs, and maintenance fees. For example, starting a glamping pod business will have a very different return on investment and associated maintenance costs, compared to a lotus belle tent business. Therefore getting this right within your cash flow forecasts and set-up budget is essential to understand your business profitability and return on investment ROI. Also, it is worth considering the resale value of what you buy whenever you want to start your exit plan (see the Glamping business for sale section below).

3. Focus On Land Feasibility Considerations Before Setting Up A Site

This is as much about views and vistas as it is about what tourism naturally exists in your area already. It is also about what will co-exist effortlessly with the natural topography of the land. But it can also be as simple as understanding how your guests will interact with the land, its flora and fauna, and the local area and what it has on offer for them.

4. Seek Advice For Obtaining Permissions In Your Country

Every country is different and that means that the permissions needed to set up a business on your land are also different. This includes health and safety regulations and potential concerns about gaining permission for your new holiday rentals.

One of the biggest issues reported by new business owners in the networking group is how long it takes to achieve planning permission. Although many planning departments suggest it will take a minimum of 6 months, it often takes 1-2 years. Knowing the potential pitfalls for your site will help you get through this faster.

A popular camping business idea is to find campgrounds for sale by the owner nearby and convert them into a glamping business. If it’s already designated as a camping business the zoning and permits are already in place making your campsite business plan and higher revenue glamping service easier. So if you are planning to buy land, a campsite, a campground or a glamping business, check out this article with The Glamping Academy hosted by Inspired Courses.

5. Do Your Sums To Understand The Income You Can Expect To Generate

This is about what happens after the setup phase of your business. Putting together robust cash-flow spreadsheets of at least 3 years, to include your costs such as staffing, office costs, land rental fees or costs, infrastructure costs, booking agent fees and so on will give you a much-needed reality check about the ongoing profitability of your business and the finance you will have available to grow and further develop your site.

6. Complete A Business Plan Template And Use Real Examples To Help

This is essential work for any owner at the beginning of their business development. The process of finding out everything you will need to spend and any income you can make with your site, which is unique, is extremely helpful when making decisions. It is also compulsory when seeking funding or investment in your business dreams. So if you are wondering how much it costs to start a glamping site, the potential income you can gain and how long it will take you to make it profitable, start with a robust business plan.

7. Know The Maintenance Considerations You Need To Make

Not all modes of glamping come with the same maintenance. The same can be said for your land and buildings. There is no one-size-fits-all here. You have to know the maintenance considerations for your business and factor them into your decision-making for future years.

8. Focus on what makes what you offer so unique and promote, promote, promote!

As this industry becomes more competitive you must understand how you can get your business to stand out from the crowd. Also known as the ‘Wow’ factor this is when you can use your uniqueness and essential promotional techniques to ensure the success of your new project when it launches and grows.

Remember, there is only one of you so this is a great place to start when setting your offer apart from everyone else. Listen to the podcast episode where Sarah Riley discusses what to do in the face of extra competition and an economic slowdown .

As a final note to the need for a unique approach, remember to consider what your guests want and how you can encourage them to return year after year to stay with you. Often this is as much about the service you provide as the variety of options you give them, so they can try something different each time they come back.

Are glamping pods a good investment?

While we dive deep into the topic of tents in our glamping tent wiki and what you need to think about before you purchase one to avoid wasting thousands of dollars/euros/pounds, we haven’t touched on the topic of glamping pods.

While there are many to choose from the question remains, are glamping pods a good investment, or have these designs had their day?

The activity of glamping first started to get popular in 2010 and for many years glamping pods have been part of that trend. However, as glamping has evolved, so too has the expectation of the glamper. As millennials, Gen Y, and Gen Z start to overtake Gen X and boomers as the majority of the population that enjoys this activity, they bring with them a need to do things differently.

Millennials, for example, are poised to be the biggest spenders , as they move into their prime earning and spending years, so they are dominating conversations around product strategy and marketing.

When looking at this industry, research shows us that 70% of millennials will spend a little extra to eat at the hip restaurants in town, which shows that it’s the experience for them that matters. However, the same research also shows that they’re unable to afford regular vacations because they struggle to save.

As millennials consider social responsibility and environmental friendliness when deciding upon their purchases, with this added to the fact they like an experience but struggle to save for them, it is reasonable to assume that affordable unique experiences that are kind to the environment could be very attractive to millennials.

So putting this into the context of some typical styles of glamping pods, which are very popular and therefore not so unique may seem less attractive to them. So our advice would be not to follow the herd and instead seek out less typical styles of glamping pods. We believe that providing a unique experience is the best way to ensure that glamping pods are a good investment if you consider them for your project

How much does a glamping pod cost?

There are many different glamping pod designs and many come with completely different price tags. So the question asking ‘how much does a glamping pod cost?’ is not an easy one to answer. The best approach is to look at the land you have available, the pod options that exist, the permissions you have to build a pod, and the style of business you would like to run. These will all have a significant impact on the price you pay. You will also need to consider the infrastructure and utilities too. If you want to run a glamping pod business that is environmentally sensitive to the area and has off-grid capabilities then this will be significantly cheaper than footings and pipes connecting the structure to the utilities. As you can see there are a lot of factors to consider but starting with your pod design and business aspirations is a great start.

Bonus Unique Holiday Rental Start-Up Help, Advice, And Ideas

• Glamping Worldwide: How it has moved from a trend to a significant industry and business model – Read the article here
• Why this year is the perfect time to start a glamping business – Read the article here
• The 6 signs you’re heading towards glamping business success… or not! – read the article here
• How farmers and landowners are using glamping to successfully manage income fluctuations – read the article here
• How to get more bookings for your unique rental accommodation – read the article here
• New and very exciting pod homes and portable shelter designs that are starting to show up in the world of glamping – read the article here
• The ultimate secret to a unique holiday rental and glamping business success, and something few are talking about – read the article here
• How to get planning permission for your glamping site or even if you need planning permission at all? This is especially helpful to understand if you need planning for your yurts, wooden pods, safari tents, treehouses, bell tents, shepherd huts, cabins, and wagons, or whatever business model you intend to develop – read the article and listen to the podcast here – which also gives more information about the 28-day camping rule and campsite license in the UK.

Luxury Camping And Glamping Site Set-Up Advice:

For more in-depth glamping and luxury camping business set-up advice, step-by-step guides, business planning templates, financial projections, and specific industry information for 2021, take a look at the expert’s Ultimate Glamping Business Start-Up Guide with Inspired Courses. This is an affordable way to start a successful glamping business quickly while avoiding the expensive pitfalls.

To keep in touch with industry news, build new business relationships, and seek more advice, you can  join the  Facebook Glamping Business Community run by Sarah Riley, which is full of thousands of glamping business owners and dreamers working hard to make their ideas a reality in 2021. In fact, it is the largest community available for you to get your questions answered.

And finally, get your hands on some fabulous free resources that have been designed to support new business owners in this industry, including:

• 6 accelerators that lead to glamping business and holiday rental success, and
• 5 mistakes hospitality owners often make, which halt their future growth.

The Glamping Business And Unique Holiday Rental Podcast

We are also meeting and interviewing some very knowledgeable individuals who are already deeply involved in the glamping business market, allowing us to learn from them and share their knowledge.

Find out more through inspirational episodes of the Podcast – The Business of Glamping And Unique Holiday Rentals.

Thinking Of Starting A New Hospitality Business Or Unique Holiday Rental? Worried About The Economy or Increasing Competition?

Then this is what you need to know.

We are often asked questions by readers and listeners of the podcast, and one such question was something that’s been on a lot of our minds recently.

How do we face the challenges of increasing competition or an economic downturn?

Firstly, if you’re concerned, take a look at this report , which highlights that “the global glamping market size was valued at USD 2.1 billion in 2018 and is expected to expand at a CAGR of 12.5% from 2019 to 2025.” Interesting huh?

Also, we discussed this question in episode #18 of the podcast – Glamping And Unique Holiday Rentals In An Economic Downturn Or With Increasing Competition which you can also listen to on Spotify and iTunes .

Click the links to multi-task your research stage and listen in the car or while you’re working (perfect!).

How Do You Find Glamping Business For Sale

Occasionally an opportunity arises that allows you to take advantage of what someone else has already set up and run for some time.

This helps remove the stress of achieving the relevant permissions for your site, but it also means that a good chunk of the capital profits achieved from a start-from-scratch site is enjoyed by the person you are buying the business from.

However, if you are looking to buy a ready-made package, and want to discover how you can buy a glamping business for sale, here’s a quick list of what you need to find out before you consider taking the plunge.

Checklist Of Information You Need

• Annual revenue and net profit after costs since the business was set up.
• If any branding assets and websites or booking systems are included.
• If previous customer booking details are included.
• If it will be freehold or leasehold.
• What capital assets are included?
• If there are any outstanding debtors.
• If it will deliver the lifestyle you want. This is important.
• Finally, consider if you have an exit strategy and a way of building value on your investment.

Ways to find glamping businesses for sale include

• Searching the Internet
• Contacting your local estate agent, land agent, or realtor
• Visiting online auction companies
• Contacting owners directly to explore if they are interested in selling

For more tips, read this article with Inspired Courses .

Case Study: Glamping Business Start-Up Interview

Finally, we spoke to Jakie Jewell from Classic Glamping about how someone could go about starting a glamping business if they had access to a plot of land and wanted to develop a unique campground business plan.

We talk about the permissions you need to set up a glamping site and the basic knowledge and systems required to run it. We also touch on how much it costs to start a glamping site and the likely return you will get for it.

For a more in-depth understanding of the set-up costs, you will need, likely annual maintenance costs, and potential income for a holiday abode, take a look at The Ultimate Glamping Start Up Guide here, which provides a cash flow example, business plan templates, and costs associated with setting up the main types of structures. This is essential for getting a firm grasp of your budgeting and return on investment of your site from the start.

Tell us a bit about Classic Glamping.

Classic Glamping is the younger sibling of Classic Cottages, the holiday cottage specialists in the West Country with almost 40 years of experience in the industry. Back in 1976, Tony and Clare Tregoning started the business with no idea where it would end up. Their founding ambition was to change the way holiday cottages were perceived by guests, as basic boxes with nasty furniture and a tin pot saucepan. In short, they wanted to make self-catering more of a pleasure. They worked with the owners of the cottages to turn them into homes. So you could arrive after a long drive, to flowers and homemade cake on the table, a fire all ready to light, and everything in a kitchen to enjoy a full roast dinner. This set a new standard for the industry and created a sea of change in holiday accommodation. We are going about glamping in a similar way with 3 very important guarantees to our guests that no other agent can boast:

• You get your own bathroom – a hot shower in every one of our glamping accommodations.
• You get your own private toilet – not the compost type, one that flushes.
• You get the service of a company that tries harder and you are covered by our standards across the board.

How much land do you believe should be allocated to providing a glamping area for one safari tent and its inhabitants?

Ideally at least half an acre, however, the more area available the better. Classic Glamping is all about providing outstanding glamping accommodation in great locations with space, freedom, and privacy to enjoy the countryside – a totally different experience from your average campsite. Ideally, the location should provide some form of unique attraction; it may be a working farm, centred in an Area of Outstanding Natural Beauty, have easy access to the coast or simply be adjacent to a copse or woodland.

With this in mind what would you recommend is the largest and smallest overall area for a glamping site?

This really depends on the location. For example, if you had a plot of land with sea views and a short distance to a beach, you could comfortably market three safari tents on a one-acre plot due to the advantage of the coastal location. If you had a plot of land situated inland, four to five tents on a five-acre plot would maximise your potential income without over-accommodating the site and without sacrificing the overall experience we are selling.

What is the process for applying for and gaining planning permission to have a site on land?

Planning permission is required but it should be a much lighter touch than for a permanent structure. A number of planning departments/councils have a stated aim of assisting in the development of tourism and many are supportive of farm diversification which can help with the process.

Does it matter what type of planning consent already exists on the land, e.g. already equine or pasture consents exist?

In that circumstance, the land would require a change of use as part of the application.

What planning pitfalls or problems have you experienced so far with this process?

Encouragingly we have not experienced any problems with the planning side. Two of the sites we market are in Areas of Outstanding Natural Beauty and both these applications went through without any hitches. However, the pre-planning work was covered extensively. One of the sites also sits on a Site of Scientific Special Interest which was a little nail-biting and costly but thankfully nothing was found during an archaeological dig so all was well!

Do you have any top tips to help a landowner gain permission for such a site and possibly to avoid the above problems?

What key skills do you think someone should have if they are thinking of starting a glamping business, and particularly how would someone know if they are cut out for the job?

I think the most important experience is some form of background in the hospitality industry and particularly in providing holiday accommodation. It can be quite a demanding job, particularly during the summer months, but very rewarding at the same time.

What level of investment is needed if they wanted to set up the kind of glamping area you recommend and what would this buy?

Having done extensive research in the market we have concluded that the accommodation that maximises the return on investment is the large safari tent, accommodating six persons (plus a baby in a cot). The safari tent is set on a raised wooden platform with an extended deck and flysheet at the front. At the rear, there is an extended covered area housing a shower and WC unit, a fridge, and a mains power socket. The interior consists of two partitioned bedrooms configured as a double and a twin, and further sleeping accommodation in the form of a double den bed. The main living space comprises of a kitchen area with a sink and wood-fired range, a dining area with a table and chairs, and a comfy seating area adjacent to the range. The unit is connected to mains water and electricity and is serviced by a septic tank.

What returns can an investor expect to receive for their investment?

Obviously, this varies depending on location and facilities but, marketed through Classic Glamping, you are looking at between £10,000 to £15,000 net profit (after deduction of our fees) per safari tent. However, we recommend doing detailed cash flow projections to make sure you are fully prepared.

For a more in-depth look at the financial returns an investor can expect, the costs of different glamping models, together with the advantages and disadvantages of investing in each one, take a look at the Glamping Business Start-up Guide which can be found here .

What else would you like to mention to anyone who wants to know how to start a glamping business, to get them excited about the idea?

The West Country is a renowned holiday destination but holiday accommodation in the most viable locations is becoming limited and indeed expensive to purchase. Luxury holiday accommodation is becoming ever increasingly popular and glamping captures this ‘luxury’ market but also provides a very different and very real West Country holiday experience. We predict that there is going to be rapid growth in this sector and we feel that providing the right glamping accommodation is a very viable proposition for any landowner.

Do you have any advice on the type of office systems someone setting up a glamping site might need, including; storage, maintenance, signage, email, stationery, bookkeeping and accounts, public liability coverage, reservations and administration?

If you use an agent, like ourselves, to market your glamping accommodation there is very little administration and no requirement for marketing or taking bookings and payments as we take care of all of that. You would need public liability insurance and indeed insurance for the accommodation itself and we work with a company in the West Country that specialises in this. You would need to think about storage of all your soft furnishings during the winter months as, depending on the location, we tend to advise closing the safari tents down between mid-November to the end of February. Therefore you would need to remove and dry store mattresses, linen, and anything that could deteriorate being left ‘outdoors’ during these months.

We hope this epic post has helped you understand how to start a glamping business or unique holiday rental and all the factors involved.

For more glamping business news and alerts, you can sign up for the Inspired Courses business network or join the Glamping Business Start Up & Grow Club .

Big thanks to Sarah Riley who contributed to this post.

For more Glamping Business interviews and inside industry information, take a look at The Ultimate Glamping Business Guide with Inspired Courses .

An affordable way to start a successful business while avoiding all of the expensive pitfalls. Perfect!

Picture Credits: Classic Glamping, Barefoot Glamping and Paul Ryan-Goff

Inspired Camping

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GlampingBusinessPlan.com

Glamping Site Business Plan

The purchased version of this business plan is completely editable. It is provided as a Word document with a very easy to use Q&A based financial model. It also includes a completely interactive pitch deck. Numerous other documents are included as well. Please check out our videos on the side bar!

$29.95 – Purchase Checkout Added to cart

1.0 Executive Summary

The purpose of this business plan is to raise and examine the allocation of $625,000 for the development of a high-end camping facility that will provide an amazing experience for its patrons. Glamping Site, LLC (“the Company”) intends to provide these spaces to the general public from its large-scale campus in Texas. Glamping is a combination of the words glamorous and camping. This type of outdoor experience has exploded in popularity over the past five years as people want an outdoor experience coupled with many amenities that would be found in traditional hospitality locations. The Company was founded by John Doe.

1.1 The Services

The principal revenue center for Glamping Site will come from the nightly rental of glamping spaces (via large scale tents) and onsite cabins (which will be modeled as tiny houses and rustic cabins). The Company anticipates that nightly rental fees will range from $100 to $250 depending on the season. The facilities will offer a number of amenities including site-wide WiFi, complimentary breakfast, immaculate shower/bathing facilities, shuttles, and related benefits.

Beyond the nightly rental fees, the business will feature an onsite store and laundry facility. The Company will generate substantial secondary streams of revenue through these operations.

The third section of the business plan will further describe the services offered by Glamping Site.

1.2 Financing

At this time, Management is seeking to raise $625,000 from as a bank loan. The interest rate and loan agreements are to be further discussed during negotiation. This business plan assumes that the business will receive a 15 year loan with a 5% fixed interest rate. The financing will be used for the following:

• Acquisition of the Company’s land in Texas.
• Capital for developing cabins and glamping spaces
• Financing for the first six months of operation
• Development of the Company’s onsite store and offices

Mr. Doe will contribute $100,000 to the venture. The Company would be a strong candidate for expansion capital via a working capital line of credit, business loan, or equity investment should the need arise. However, this business plan assumes that no further capital will be used outside of the funding sought in this document.

1.3 Mission Statement

Management’s mission is to develop Glamping Site into a premier, unique destination for an outdoors based vacation experience.

1.4 Management Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the hospitality industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Expansion Plan

Moving forward, Management will make continued investments into the Company’s marketing infrastructure in order to ensure 100% occupancy during busy summer seasons. The business will also aggressively promote off-season usage of the facility. After the third year of operation, the business may also seek to acquire additional properties in Texas in order to develop secondary locations. Management will also continually increase the scope of the amenities offered at Glamping Site, LLC.

1.6 Revenue Forecasts

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Glamping Site, LLC.  The Company is registered as a limited liability company in the State of Texas.

2.2 Required Funds

At this time, Glamping Site requires $625,000 of debt funds for the development of its facilities. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Glamping Site, LLC.

2.5 Exit Strategy

In the event that Mr. Doe wishes to sell Glamping Site to a third party, he will contract a real estate brokerage firm to market the property to potential buyers. Based on historical sales prices of campground facilities, Management anticipates that the business could be sold for up to seven times earnings by the third year of operations (including the value of real estate).

3.0 Operations

Below is a description of the revenue centers for Glamping Site:

3.1 Rental of Glamping Spaces

The primary revenue center for the business will come from the ongoing rental of spaces that feature luxurious large scale tents and state-of-the-art cabins that are situated on Glamping Site’s beautiful campus. At the onset of operations, the business intends to have 30 large-scale tents available and 20 cabins (which will be modeled as rustic cabins and tiny-homes). Each space will have electrical hookups so that people can still have access to their devices.

In regards to amenities, the following will be provided to patrons:

• Full site WiFi
• Complimentary breakfast
• Shuttles to important landmarks within the target market
• Onsite concierge (for making arrangements at area restaurants)

There will be a high end shower, sauna, and bathing facility on the premises.

3.2 Store and Ancillary Revenue Streams

Beyond the nightly rental fees charged to clients, the Company will have a moderate sized onsite general store that will provide packaged and prepared foods, toiletries, small electrical components (such as phone chargers), beverages (including alcohol), and related items. The Company anticipates that it will generate gross margins of 70% on all products sold through the store. The Company will also have an onsite laundry room that will feature washers and dryers. This will be a more modest tertiary revenue center for Glamping Site.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the glamping and campgrounds industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

Currently, the economic climate is uncertain. The pandemic stemming from COVID-19 has created a substantial amount of turmoil within the capital markets. It is expected that a prolonged economic recovery will occur given that numerous businesses are being forced to remain closed for an indefinite period of time (while concurrently having their respective employees remain at home). However, central banks around the world have taken aggressive steps in order to ensure the free flow of capital into financial institutions. This is expected to greatly blunt the economic issues that will arise from this public health matter.

However (and as will be discussed below), the demand for glamping has increased substantially over the past eighteen months. Glamping is a socially distanced and safe activity from a health perspective. Even prior to the pandemic, the demand for this type of outdoor experience increased greatly as many people want to experience the outdoors but still have many amenities that would be found at a traditional place of lodging.

4.2 Industry Analysis

Within the United States, nearly $3 billion is spent each year on campgrounds, cabins, and RV based accommodations. The industry is poised for substantial growth over the next five to ten years. Specific for glamping, this is a rapidly growing segment of the outdoor travel industry. Within the next three years, glamping is expected to generate over $1 billion.  Moving forward, the compounded annual growth rate of the industry is expected to remain near 14%.

It should be noted that many traditional campground facilities are integrating higher-end tents, cabins, and geodesic domes onto their premises in order to accommodate the demand for glamping. This is expected to become a common trend as owners of these facilities seek to boost their revenues.  There are currently no pieces of regulation that would impact the way that a glamping site conducts business.

4.3 Customer Profile

Management will use the following demographic profile in conjunction with Glamping Site’s marketing operations:

• Household income exceeding $50,000.
• Between the ages of 21 and 65
• Will spend three to five days at the Glamping Site facility

4.4 Competition

In the market where you intend to develop your glamping facility, you should examine any potential competitors. This will include companies that offer cabins, RV rental spaces, and general campgrounds. Although these businesses are somewhat different than glamping facilities, they are substitutive. A major focus of glamping sites is that they provide an amazing outdoors experience with numerous amenities that are common to hotels.

5.0 Marketing Plan

Glamping Site, LLC will use a number of marketing strategies that will ensure that the business is able to have near 100% occupancy during busy seasons. Below is an overview of the marketing strategies that will be used at the onset of operations and through the life of the business.

5.1 Marketing Objectives

• Maintain an expansive online presence so that reservations can be made through the Company’s ecommerce enabled platform.
• Develop ongoing relationships with travel agents that will promote usage of the Glamping Site facility.
• Develop an expansive presence on social media (including Facebook, Instagram, YouTube, Tik Tok, and Twitter).

5.2 Marketing Strategies

Foremost, Glamping Site will maintain an expansive internet presence that will combine a proprietary website coupled with an aggressive use of social media. While the facilities are being developed, Management will develop an expansive social media presence that will showcase images of the in-process development as well as providing news related to the launch date. By creating an online presence prior to the grand opening, the business will be able to create substantial interest in the glamping facility.

In regards to the Company’s website, this will be a state-of-the-art platform that allows individuals to make reservations while concurrently showcasing all facets of operation. The platform will feature images and videos of the grounds while concurrently showcasing all available amenities (as discussed in the third section of the business plan). The website will be mobile/tablet friendly and search engine optimized. The business will register the website among directories that list glamping facilities. This will substantially contribute to the search engine optimization campaigns.

Glamping Site will also work with national level travel agencies that will promote the facility among their clients. This is an important secondary method of marketing as commissions are only paid when reservations are made. Given the demand for unique outdoor focused accommodations, Management sees a substantial opportunity to partner with travel agents.

In time, Management expects that word-of-mouth marketing will become an invaluable source of business. It is expected that previous customers will showcase their experience on their respective social media pages (while providing information regarding the Glamping Site location). Moving forward, this will create substantial interest among similarly minded people want to enjoy a luxurious camping experience.

5.3 Marketing Expenditure Breakdown

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

7.0 Financial Plan

7.1 Underlying Assumptions

The Company has based its proforma financial statements on the following:

• Glamping Site, LLC. will have an annual revenue growth rate of 8% per year.
• The Owner will acquire $625,000 of debt funds to develop the business.
• The loan will have a 15 year term with a 5% interest rate.
• The business will have a $100,000 capitalization.

7.2 Sensitivity Analysis

The Company’s revenues are only modestly sensitive to negative changes in the economy. The demand for unique accommodations in outdoor settings has increased substantially over the past five years. The COVID-19 pandemic has accelerated the demand for socially distanced activities (such as glamping). This, coupled with the high gross margins generated from the revenue centers outlined in this document, will ensure that Glamping Site, LLC is able to remain profitable and cash flow positive at all times while servicing all financial obligations.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 Breakeven Analysis

7.9 Business Ratios

SWOT Analysis

• Economically insulated business as people are going to want substantial amenities as they enjoy the outdoors.
• High gross margins from rental of glamping spaces as well as ancillary revenue centers discussed in this document.
• Strong demand among individuals that want to enjoy unique travel experiences and accommodations.
• An owner-operator (John Doe) that has extensive experience in the hospitality industry.
• Glamping is a socially distanced activity.
• Legal liabilities resulting from accidents onsite (limited risk).
• Competitors that operate in a similar but not identical capacity to Glamping Site.

Opportunities

• Expansion of the business to maintain several glamping sites throughout major tourist destinations throughout Texas and the United States.
• Attract additional equity capital to further fuel the growth of the business.
• Continued yearly increases in pricing to keep pace with inflation.  
• A potential resurgence of COVID-19 could impact the operations of Glamping Site (limited risk given that glamping is a socially distanced and safe activity).
• Rising interest rates could impact the Company’s ability to expand via the development of new facilities (limited risk).

Additional content is provided in the purchased version. Please see the samples page for additional information.

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Mimsa prioritizes customer satisfaction in the services they provide, and strives to understand the customers’ requests thoroughly in order to fulfil their needs and expectations. According to Mimsa Aluminium, every single customer should always be provided with the quality and services above expectations.

Every single completed project is the beginning of a lasting relationship for us.

Mimsa executes every project with experience and knowledge, while continuously improving itself and its high-quality production. Therefore, Mimsa never regards a project as a completed business. Every single project is a successful representation of lasting relationships. Thus, Mimsa pay great attention to post-sale support and keep on supplying uninterrupted support to their customers after completion.

It is very important for us that every single project we execute creates value to our workers, community and environment!

Aiming to create value for the community, environment and humankind in each project. Mimsa perceive that the occupational training of its employees and the new entrants to the workforce gets these individuals well equipped for the industry and community, and so does whatever needed without second thoughts.