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How To Write the Funding Request for Your Business Plan

What goes into the funding request, parts of the funding request, important points to remember when writing your request, frequently asked questions (faqs).

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A business plan contains many sections, and if you plan to seek funding for your business, you will need to include the funding request section. The good news is that this section of your business plan is only needed if you plan to ask for outside business funding. If you're not seeking financial help, you can leave it out of your business plan. There are a variety of  ways to fund your business  without debt or investors. Below, we'll cover how to write the funding request section of your business plan.

Key Takeaways

• The funding request section of your business plan is required if you plan to seek funding from a lender or investors.
• You'll want to include information on the business, your current financial situation, how the money will be used, and more.
• Tailor each funding request to the specific funding source, and make sure you ask for enough money to keep your business going.

The funding request section provides information on your future financial plans, such as when and how much money you might need. You will also include the possible sources you could consider for securing your funds, such as loans or crowdfunding. Later, you can update this section when you need outside funding again for business growth.

An Outline of the Business

Yes, you've done this already in past sections, but you want to give potential lenders and investors a recap of your business. In some cases, you might simply share the funding request section so you need to have your business details such as what you provide, information about your target market, your structure (i.e. LLC), owners' and members' information (for partnerships and corporations), and any successes you've had to date in your business.

Current Financial Situation

Again, you've provided some financial information in the financial data section , but it doesn't hurt to summarize. If you're submitting just the funding request, you'll need this information to help financial sources understand your money situation.

Provide financial details such as income and cash flow statements, and balance sheets in your funding request section.

Offer your projected financial information as well. If you're asking for a loan for which you'll be offering collateral, include information about the asset. If the business had debt, outline your plan for paying it off. Finally, share how you'll pay the loan or what sort of return on investment (ROI) investors can expect by investing in your business.

How Much Money Do You Need Now and in the Future?

Indicate what type of funding you're asking for such as a loan or investment. Outline what you need now and what you might need in the future as far as five years out. 

How Will the Funds Be Used?

Detail how you'll be using the money, whether it's for inventory, paying a debt, buying equipment, hiring help, and more. If you plan to use the money for several things, highlight each and how much money will go to each.

Most financial sources would rather invest in things that grow a thriving business than things that pay for debt or overhead expenses. 

Current and Future Financial Plans

Current and future financial plans include items such as loan repayment schedules or plans to sell the business. If you're getting a loan, outline your plans for repayment (although most lenders will have their own schedules). If you have plans to sell the business, let the lender know that and how it will affect them. Other issues to consider are relocation (if you move) or a buyout. Finally, let investors know how they can exit the deal, such as cashing out (and how long before they can do that).

You're asking for money, so you need to always be professional and know your business inside and out. Here are some other things to keep in mind:

• Tailor your funding request to each financial source : Lenders and investors need different information, such as loan repayment versus ROI, so create different reports for each. 
• Keep your funding sources in mind : Each resource will have different questions and concerns. Do a little research so you can address them in your report.
• Ask for enough to keep your business going : Don't be stingy, as you don't want your business to fail from a lack of money. At the same time, don't be greedy, asking for more than you need. 

How do you request funding for a nonprofit?

Most nonprofits seek funding in the form of grants. Write a grant proposal that includes information on the project or organization, preliminary budget needs, and more. Be sure to format it with a cover letter, proposal summary, the introduction of the organization, problem statement, objectives, methods, evaluation, future funding needs, and the budget.

What are three methods of funding?

Grants and scholarships, equity financing, and debt financing are the main three methods of funding for small businesses . Grants and scholarships do not need to be repaid and are often best for nonprofit organizations. Equity financing is when you receive money in exchange for ownership and profits. Debt financing is when you borrow money that needs to be repaid.

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Small Business Administration. " Fund Your Business ."

Congressional Research Service. " How To Develop and Write a Grant Proposal ."

Library of Congress Research Guides. " Types of Financing ."

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Write the Funding Request Section of Your Business Plan

Free Startup Fundraising Checklist

Aayushi Mistry

• December 12, 2023

While writing a business plan to seek funding, you must be clear about what needs to be written under the section where you would request funding. This is an important and essential section of your business plan.

What Is the Funding Request?

A funding request section of your business plan allows you to ask for the required fund. While writing the request, you always have to mention the timeline in which you will utilize the funds. Usually, this timeline is up to the next 5 years from the request.

The funding request may differ on the age of your company. If your company is only a start-up, it will have to provide more details than any older company. Generally, any business up to its 7th year is called a startup company. Although this criterion may differ with respect to location and industry.

Step-by-Step Guide to Writing the Funding Request of Your Business Plan

Before you start writing your requests, be clear about your requirements. And, in the same line, be very clear explaining it. Your readers want you to get to the point. So, they can make accurate decisions just in time. Moreover, it will also save you a lot of time and effort.

Once the facts and figures are drawn (accurately), you need to draft them properly into your business plan. And you have to be very careful and precise while doing it.

So ideally, you need to figure out your requirements. And then put it into the context of the business plan.

So, How to derive your funding requirements?

Deriving funding requirements get a little overwhelming. But if you take it one step at a time, it starts getting easier.

First, determine what you need money for

It could be for hiring new staff, getting new equipment, or starting your business at a new location . Just be very clear with the goals. Then list down the requirements and the required fund for it. In the end, sum it up. If you want funds for recovering your debts, explain all your debts in detail.

Now, It Is Time to Know How Much Amount Can You Get on Your Own.

• Calculate the financial resources: Look out for your saved capital in cash as well as in personal assets. Other than that, see if you can gather the funds from friends and family.
• Grants and subsidies: Check if your company is eligible for any government grants and subsidies. If yes, apply for it and add the amount. Calculate and find the difference between the required amount and the amount you can already put together. And that will be the amount you will be needing from the third party, investors, or from the bank. Once you have the right fund requirement at hand, list out the investors, moneylenders, and loans who can provide you with the sum.

Now, Let’s Start Writing Your Funding Request

1. Provide Business Information

Yes, you still have to give this brief even though you have already explained it in detail. No, it does not get redundant-It does not have to be. In fact, you can take it up as an opportunity to give a little recap to your potential prospects and moneylenders.

Moreover, sometimes, you might have to only send the funding request section and not the entire business plan. In such cases, such information comes handy.

So, here’s what you will have to explain in the funding request section of your business plan-

• Target Market
• Your business structure like LTD, LLC, or more
• Brief about your product/service
• Partners involved
• Business heir, if there exists.

2. Mention the Current Financial Situation

You might have provided some financial information in the financial section. But, you have to add some figures here anyway. Not only will make it contextual, but even easier to have a clear picture in one place.

Here are some financial details that you will have to include in this section:

• Quarterly as well as yearly cash inflow and outflow
• Balance sheets
• P&L statement
• Expected financial condition in the upcoming quarter and year
• Include the list of assets and their ownership details if you are asking loan from the bank
• If your business is in debt, explain the situation in the detail and a brief plan for paying it.
• Mention how much return on investment can they expect.
• In the end, mention how will you pay off the loan or transfer the ownership of the business.

3. Announce How Much Funds Do You Need?

When you explain the situation in brief and have all the facts and figures put aside, narrow it down to your requirements. Mention how much money you need.

4. Discuss Briefly How Will You Use the Money?

Here, you have to narrow down what you need the money for and how you are going to use it. Just list down the details and put the figure for it- so much like how you do your billing. If they are taking the money for multiple things, highlight every detail.

5. Dive Deep into Current and Future Financial Planning

You must have explained a little about the inflow and outflow in the financial section. But over here, you have to get into the details like-

• If you are getting a loan, outline your timelines for payments.
• If you are looking forward to selling, mention how it will affect the investors.
• And then, finally, mention the exit strategy . Your exit strategy includes how you will transfer the business ownership at the end.
• You only have to add the funding request if only you want the funding from outside. If you don’t want to raise your funds from a third party, then you don’t have to include them in your business plan.
• Your investors would like to invest in your business if only it is thriving or promising. They are less likely to lend money if you are in debt.
• You see, you are asking for money. So don’t take this section casually. Know your business inside out and only involve people who know everything about your business.
• Be as specific about your requirements and the funding that you require.
• If you are planning to send it to different investors, tailor your funding request according to the reader.
• All your sources have different mindsets and different funding criteria. Be very specific about it. Do detailed research before starting to write your funding request.
• Don’t hesitate while asking for the funds. Be open and ask just as much as your business really requires. But at the same time, don’t be greedy.

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Blog » Business » How to Write the Funding Request Section of Your Business Plan

How to Write the Funding Request Section of Your Business Plan

So you’ve got that idea and you’re ready to launch your business . You started to prepare your business plan, but… Not every business plan will need a funding request section. If you’re looking for outside funding though, you’re going to need to ensure this section goes in. You’ll need it whether you’re going to apply for a loan for your business or approach an investor . Here’s how to write your funding request and get the cash you need.

Write an Outline of Your Business

This may sound as though it would be rather pointless, as your entire business plan will be outlining your business. However, you’ll need to outline your business as this section may be used separately from the rest of your plan.

Create an outline that focuses on giving your readers the main points of your business plan. In short, you’re going to want to summarise what your business does and how it plans to operate. This should be enough for your reader to move forward but won’t be repeating anything if they do happen to have the entire document to hand.

Spell Out What You Need in the Funding Request

When it comes to the funding section of your business plan, there’s no point beating around the bush because the reader is going to know exactly what you’re there for and may not have the time to play games trying to figure out what you’re asking for.

Nor are they going to bother to call or email you asking what you meant. Your funding request will simply be denied.

You’ll need to ask for the amount of money you need straight, but that won’t be everything you include in this funding request. Here’s a full list of what you’ll need to include:

• Amount needed: Ask for the full amount you’ll need. Will you use this cash in one lump sum, or will you need further investments over time? Consider this when thinking of how much you need to ask for.
• Loan or investment: How do you want this money? Both a loan and investment have benefits and downfalls, so make sure you’re researching each possibility to see what works best for your business.
• The terms you’re asking for: These will need to be agreed upon before you put this funding request forward and will be a defining factor in your contract, so you’ll want to make sure that you’re investing a good amount of time in ensuring these terms and conditions work well and in favour of your business.

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How you will use the funds.

If you know how much money you need, then it’s safe to say that you’ll have an idea of what it’s going to be used for.

However, make sure that you’re only outlining what your funding is going to be used for. If you’re going to be using it for several different reasons, perhaps dividing it into several areas of your business, such as product development, marketing, and staff costs, make sure that you take the time to outline each use and explain how much will go towards it.

Always remember that the vast majority of investors and lenders would give their money to help a business grow. Rather than trying to help you scrape through on a failing business idea in which they’ll see very little, potentially no, return on investment.

That means you’ll find they’re more likely to fund staff or equipment, rather than help you pay down debt.

Use Tools to Help You Write the Request

The more professionally and comprehensively you’ve written your business funding request, the more likely it is to be fulfilled by your potential investors. This means you’ll need to check your proposal before sending it to ensure that it’s free from errors and mistakes that could seriously damage the credibility and reputation of your business.

Here are some tools that will help you get it written to the highest quality possible:

• State Of Writing and My Writing Way : These writing guides are full of good advice.
• Assignment Help : This service can edit and proofread your request.
• Via Writing and Grammar Check : Get help with your grammar here to ensure a professional standard in your funding request, and your entire business plan.
• Boom Essays & Academized : Writing agencies recommended by the Huffington Post that will help you with editing and proofreading.
• Cite It In : Cite any sources you use correctly and professionally using this free online tool.
• Essayroo and Big Assignments : These writing agencies can help you put your requests together.
• Easy Word Count : Keep your writing concise with this tool by monitoring its word count to ensure you don’t bore your reader.

Include Financial Information

If someone is to invest in your business, they’ll need to have all the information at hand before they make a decision. You need to be including your business’ financial information in this document, to show them how you handle the income you get. You’ll need to include income statements. Such as cash flow statements, balance sheets, and any other information that may be relevant.

If you’re taking a loan, you’ll need to think about how you’re going to pay the money back, and when. If it’s an investment, what can you offer the investor to show them you’re worth investing in?

Read Your Request Over Before Submitting It

“Finally, you’ll need to proofread and edit your request before you send it out. It’s an essential part of the writing process. No matter how careful you were, you can still make errors in your writing,” says Jenna Gallivan, writer at Elite Assignment Help . Give yourself enough time to sit and read your request through carefully. Give it several passes, to ensure you catch everything. The more you edit, the more professional your request will be.

These tips will help you write finance requests that are reasonable, thorough, and help you get the cash your business needs. Follow this advice and you’ll be able to get the help you need easily. Write it well and you’ll be on your feet in no time.

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• How to Write the Funding Request Section of Your Business Plan - May 2, 2018

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How to Create a Startup Funding Proposal: 8 Samples and Templates to Guide You

Being a founder is difficult. Managing the day-to-day as a founder while trying to secure capital for your business can almost feel impossible. Thankfully, there are different tools and techniques that founders can use to systemize their fundraise to focus on what truly matters, building their business.

One of those tools is a startup funding proposal. In this guide, we’ll break down what a startup funding proposal is and how you can leverage it to build momentum in your fundraise.

What Is a Startup Funding Proposal?

A startup funding proposal is a document that helps startup founders share an overview of their business and make the case for why they should receive funding. A startup funding proposal can be boiled down to help founders layout 3 things:

• What — what does your startup do
• How — how does your startup or product help customers accomplish what they are seeking
• Why — why does your startup need funding and why should an investor fund your business

Related Resource: How to Write a Business Plan For Your Startup

Types of Startup Funding Proposals

Like any business document, there are many ways to approach a startup funding proposal. Ultimately it will come down to pulling the pieces and tactics that work best for your business. Investors are seeing hundreds, if not thousands, of deals a month so it is important to have your assets buttoned up to move quickly and build conviction during a raise. Check out a couple of popular types of funding proposals below:

Traditional Startup Funding Proposal

The most traditional or “standard” standard funding proposal is generally a written and visual document that is created using word processing software and/or design tools.

A traditional proposal is great because it allows you to share context with every aspect of your business. For example, if you include a chart of growth you’ll be able to explicitly write out why that was and what your plan is for future growth.

This document is generally designed to fit your brand and will hit on the key components of your business is structured and predictable way. We hit on what to include in your proposal below.

Startup Funding Proposal Pitch or Presentation

The most common approach we see to a fundraise or proposal is the pitch deck. Pitch decks take the same components as any proposal and fit them into a visual pitch deck that can be easily navigated and understood by a potential investor.

Pitch decks are not required by investors by are generally expected and are a great tool that can help you efficiently close your round. To learn more about building your pitch deck, check out a few of our key resources below:

• Tips for Creating an Investor Pitch Deck
• 18 Pitch Deck Examples for Any Startup
• Our Teaser Pitch Deck Template

1-on-1 Proposals (Elevator Pitch)

A 1 on 1 proposal or an elevator pitch is the quickest version of any proposal. Every founder should have an elevator pitch in their back pocket and is a complementary tool to any of the other funding proposals mentioned here.

As the team at VestBee puts it, “Elevator pitch” or “elevator speech” is a laconic but compelling introduction that can be communicated in the amount of time it takes someone to ride an elevator, usually around 30 seconds. It can serve you for fundraising purposes, personal introduction, or landing a prospective client.”

Email Proposal

Another common way to share a startup funding proposal via email. While the content might be similar to what is seen in a “traditional” funding proposal this allows you to hit investors where they spend their time – their inbox.

The format will follow a traditional proposal with less emphasis on visual aspects and more emphasis on the written content. Check out an example from our Update Template Library below:

Related Resource: How to Write the Perfect Investment Memo

Investor Relationship Hub

Lastly, there is an investor relationship hub or data room that can be used to share your proposal with potential investors. A hub is a great place to curate multiple documents or assets that will be needed during your fundraise. For example, you could share your funding proposal and your financials if they are requested by a potential investor.

Related Resource: What Should be in an Investor Data Room?

What to Include in Your Startup Funding Proposal

How you share your funding proposal might differ but ultimately the components are generally closely related from one proposal to the next. However, be sure that you are building this for your business. There is no prescriptive template that will work for every business.

Project Summary

First things first, you’ll want to start with a summary of your project or your business. This can be a high-level overview of what your proposal encompasses and will give an investor the context they need for the rest of the proposal. A couple of ideas that are worth hitting on:

• What your company does and how it’s different from existing solutions to pressing problems.
• Existing market gaps and how your product covers them.
• The importance of your product in your industry and how it improves the industry.
• Existing resources and manpower, investment requirements, and potential limitations.

Current Performance and Financial Report

Of course, investors want to see how your business has been performing. The data and metrics around your business are generally how an investor builds conviction and further interest in your business. We suggest using your best judgment when it comes to the level of metrics or financials that you’d like to share. A couple examples of what you might share:

• Current assets and liabilities
• MVP presentation for companies still in the ideation stage
• Appendix with financial reports

Related Resource: ​​ Building A Startup Financial Model That Works

Existing Investors and Partners

Inevitably investors will want to know who else you have raised capital from and partnered with in the past. Include a brief description of the different investors you have on your cap table and be ready to field additional questions if they have any.

Pro tip: The first place an investor will go to when performing due diligence is your current investors. Make sure you have a strong relationship and good communication with your current investors.

Market Study and Sales Goals

Investors will also care about your customer acquisition efforts and want to make sure you can repeatably find and close new customers. A couple of things that might be important to include in this section:

• Product pricing and information
• Revenue targets and goals
• Customer acquisition model and efforts
• Sales and marketing related KPIs
• Stories or testimonials from happy customers

Current Valuation, Investment Requirements, and Expected Returns

This is an opportunity to lay out your cap table and explain your current valuation, investment requirements, and what future valuations could look like. As always, we suggest using your best judgment when it comes to what level of detail you’d like to share about your cap table.

Potential Pitfalls and Solutions

There is an inherent risk when investing in any startup. It is important to make sure potential investors are aware of this. Layout the common pitfalls your startup might face and stop you from achieving your goals. Next, lay out the solutions to these problems and how you plan to tackle them if/when they arise.

8 Startup Funding Proposal Samples and Templates

Below are 8 proposal templates to help you kick off your next fundraise. Note that some of these are technically investor updates and not designed for first-time fundraising. Keep in mind that a startup funding proposal could also be utilized for additional funding after the first round of funding.

1. An Investment Summary Template by Underscore VC

Underscore VC is a seed-stage venture fund based out of Boston. As the team at Underscore writes :

“As part of this, we strongly recommend you write out a pitch narrative before you start to build a pitch deck. “Writing the prose forces you to fill in the gaps that can remain if you just put bullets on a slide,” says Lily Lyman, Underscore VC Partner. “It becomes less about how you present, and more about what you present.”

This exercise can help you synthesize your thoughts, smooth transitions, and craft a logical, compelling story. It also helps you include all necessary information and think through your answers to tough questions.

Check out the template here .

2. The Visible “Standard” Investor Update Template

Our Standard investor update template is great for communicating with existing investors. If you are regularly sending Updates to their investors they should know when you are beginning to raise capital again and can almost be treated as an investment proposal.

Check out the template for our standard investor update template here .

3. Sharing a Fundraising Pitch via Video

Videos are a great way to give the right context to the right investors in a concise and quick way. Video is a great supporting tool for any other information or documents you might be sending over. For example, you can include a few charts or metrics and some company information and use the video to further explain the data and growth plans. Check out the template here .

4. Financial Funding Proposal

The team at Revv put together a plug-and-play financial funding proposal. As they wrote, “A funding proposal must provide details of your company’s financials to obtain the right amount of funding. Check out our funding proposal template personalized for your business.” Check out the template here .

5. Investor Proposal Template for SaaS Companies

The team at Revv put together a template to help founders grab the attention of investors. As they wrote, “With so many Investing Agencies, this Investor proposal will surely leave an impact on your company in the long run.” Check out the template here .

6. Startup Funding Proposal Sample

Template.net has created a downloadable funding proposal template that can be edited using any tool. As they wrote, “Get your business idea off the ground by winning investors for your business through this Startup Investment Proposal. Fascinate investors with how you are going to get your business into the spotlight and explain in vivid detail your goals or target for the business.” Check out the template here .

7. Simple Proposal Template

Best Templates has created a generic proposal template that can be molded to fit most use cases. As they wrote, “Use this Simple Proposal Template for any of your proposal needs. This 14-page proposal template is easily editable and fully customizable using any chosen application or program that supports MS Word or Pages file formats.”

8. Sample Investment Proposal for Morgan Stanley

Another example is from the team at Morgan Stanley. The template is commonly used by their team and can be applied to most proposal use cases.

Connect With More Investors and Tell Your Story With Visible

Being able to tie everything together and build a strategy for your fundraise will be an integral part of your fundraising success. Check out how Visible can help you every step of the way below:

Visible Connect — Finding the right investors for your business can be tricky. Using Visible Connect, filter investors by different categories (like stage, check size, geography, focus, and more) to find the right investors for your business. Give it a try here .

Pitch Deck Sharing — Once you’ve built out your target list of investors, you can start sharing your pitch deck with them directly from Visible. You can customize your sharing settings (like email gated, password gated, etc.) and even add your own domain. Give it a try here .

Fundraising CRM — Our Fundraising CRM brings all of your data together. Set up tailored stages , custom fields , take notes, and track activity for different investors to help you build momentum in your raise. We’ll show how each individual investor is engaging with your Updates, Decks, and Dashboards. Give it a try here .

Business Plan Section 8: Funding Request

These guidelines will help you prepare a funding request to present to a potential lender alongside your loan application.

We’ve talked before about the benefits of having a business plan for every business, but the truth is, most companies don’t put one together until they want to apply for funding, whether from a bank or investor. Sometimes, even if you don’t need a full business plan when applying for a loan, you will be asked for a funding request. You can also follow the guidelines below to prepare a stand-alone proposal to present to a potential lender with your application.

If the purpose of your business plan is NOT to get funding, feel free to skip this section.

As we’ve said before about writing a business plan, it’s important to keep your audience in mind. You can certainly prepare different versions of your funding request depending on whether you’re applying for a loan or approaching an investor. The terms of each would be different, and you might be looking for different amounts of money or types of funding, especially if you’re approaching several potential partners.

Be clear about whom you’re directing the request to, and think about the questions they might have and what they would want to see. Make sure you’ve done your homework regarding the costs involved with your plans. This is where the financial section of your plan will work hand in hand with this one. Be consistent with your numbers, and ask for enough to cover your needs fully so you don’t fall short and remain unable to complete your goals. At the same time, don’t ask for more than you need.

What to Include in Your Funding Request

1. a summary of the business.

If the request is part of your business plan, you will have already put together all the information found in a business summary. If you’re creating a funding request as a stand-alone document, explain what the company is, where you’re located, what you sell or what services you offer, and who your customers are. Mention whether you’re incorporated, and if so, what type of corporation it is, along with who the owners and key staff members are. Briefly list your business successes and accomplishment thus far.

2. How much money you’re requesting

How much cash are you looking for now, and if you anticipate this being the first part of an ongoing growth plan, how much more money do you plan to request over time? What would the specific timeline look like? The Small Business Administration suggests thinking as far as five years down the road when putting your funding request together. Also spell out what type of funding you’re looking for, whether a loan or investment, and the terms you’re asking for. (As we suggested above, you can put together different versions of the request for different types of funding.)

3. What you will use the money for

Do you need some extra funds for working capital to buy more inventory? Are you paying off a high-interest loan? Buying a building, new equipment, or another company? Expanding your advertising campaign, or hiring more staff? Whatever it is, explain how much each aspect will cost.

4. Financial information

This will be the heart of the financial information section of your business plan , but you need to include it here if you’re putting together a stand-alone funding request.

You’ll need historical data on the company (if it’s an established business), like income statements, balance sheets, and cash flow statements for the last three to five years. If the funding request is for a loan that requires collateral, document what you have to offer. If you’ve invested your own money in the company or there are other investors, state that along with how much.

Offer realistic projections for the future, and explain how this new funding would help you reach those goals. Prepare yearly forecasts for income, balance sheets, cash flow and capital expenditure budgets for the next five years. Be even more specific for the first year, with projections for each month or quarter.

You also need to cover how you plan to pay off the debt, or what kind of return on investment you can offer a potential investor. Potential funders will pay particular attention to this, wanting to maximize their gains and minimize their risk as much as possible. If the plan is targeted to investors, what would their exit plan be? Can they cash out in a specific number of years? Do you plan to go public and offer stock?

Finally, address anything that might affect your ability to repay, whether positively or negatively, such as being acquired, buying out another business, relocating, etc.

Getting money to fund your business may very well be the point of creating your entire business plan, so take the time to carefully prepare your funding request, making sure to include all the information a decision-maker will need.

NEXT ARTICLE > BUSINESS PLAN SECTION 9: APPENDIX

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Business Plan Funding Request Section: How to Write Guide .

Sep 17, 2023 | Business Consulting , Business Growth , Business Performance , Business Plan , Financial Plan , Funding Needs , Funding Request , Small Business , Startup , Strategy

How to Write the Business Plan Funding Request

“It is more rewarding to watch money change the world than to watch it accumulate.” –Gloria Steinem.

By now, you’ve made significant progress in developing your business plan. With this, the eighth article in our Creating a Detailed Business Plan series will focus on including a funding request.

Business plans are generally the catalyst for requesting banks, lenders, and investors to invest money into a company . Usually, the business plan and funding help support business growth or rapidly scale a startup company.

As you can imagine, this makes the funding request section extremely important . Business plans can be written even with ample existing funding and can be in stages to support different business expansion phases. You can omit a funding request if you aren’t looking for outside investment.

The funding request section of your business plan is required if you plan to seek funding from a lender or investors.

Benefits of including a business plan funding request section

A business plan typically consists of various areas, and if you intend to secure funding for your business, it’s crucial to include the funding request section. Fortunately, this part of your business plan is only necessary if you plan to seek external financial assistance. If you don’t require any funding, you can skip this section.

There are various ways to fund your business without debt or investors. This article will help you create a persuasive funding request for your business plan.

What information is needed for the business plan funding request?

The business plan funding request section of your plan outlines your financial needs for the future, including how much money you require and when you will need it. You should also mention the various sources you could use to secure funding, such as loans or crowdfunding.

Remember that you can constantly update this section in the future if you require additional funding for business expansion.

How much money and how much duration must you include in your funding request?

A funding request is no time to be shy. Your readers will know what funding you’re after when they get to this section, so be forthright. Declare your business funding needs now and in the future. Give exact figures, and spell out any further infusions you’ll require over the next five years.

Explain how long the funds will be needed , when you plan on repayments, and when the investor can expect a return. It’s also helpful to spell out whether you’d prefer a loan, a grant, a direct investment, and any other relevant terms you would like included . For example, are you willing to give up equity in your business to secure the loan, or will you be personally underwriting the loan from your assets?

How do you plan to use the requested funds?

It’s unlikely that anyone will give you money if they don’t understand how you plan on using the funds. So be explicit when explaining the purpose of your request. For example, note whether the funding will go toward working capital, additional equipment, or business expansion to new premises or regions.

Describe your plans if you are growing your team or expanding your operation. If you plan on buying another company, explain what this will do for your bottom line and cash flow.

You might also use the funds to retire debt, create and market a new product line, or combine things. Whatever the use, be rigorous in your explanations.

Business banks and investors aim to secure a reasonable return on their investment. So, they’re far more likely to fund businesses that plan to use the money to grow and become more profitable.

But, on the other hand, if they get the sense that the money is just helping to string along a failing enterprise or the owner is not clear on the funding required, they’ll stay away.

What are your long-term plans for the business?

If you have any solid, situational plans for the business that might positively impact investors, you should spell them out.

Consider your plans for scaling your business. If there’s an expectation of a lucrative buyout or acquisition after meeting specific benchmarks, mention this. Describe your goals if you plan on selling a portion of the company to focus your efforts on more profitable areas.

Mention any primary debt service you plan to make, mainly if it will put your company on a firmer footing for the future.

Why should investors trust you?

This question is critical. It would help convince your readers that you would be a good steward of their money and your business. It’s essential to remember that those who are providing you with money are doing so with the expectation of being paid back and making a profit. If they don’t trust you or doubt your ability to make this happen, they may not be willing to get involved.

Explain the assumptions you’re making in your plans and provide the proper financials to support your contentions. Let the data speak. If you’re correct, the research will bear out our position.

Planning for your finances now and in the future

When it comes to financial planning and funding your growth , it’s essential to consider factors such as loan repayment schedules and potential business sales. If you are seeking a loan, it’s wise to detail your repayment plans, although lenders will likely have their agenda in place. If you plan to sell your business, it’s crucial to inform the lender and explain how this may impact them. Additionally, you should consider possible relocation if you plan to move or a buyout if that’s on the table. Lastly, informing investors of their exit options, such as the ability to cash out and the timeline for doing so, is essential.

Our upcoming article will focus on creating financial projections for a business plan.

You can achieve your goals, and Noirwolf is here to assist you.

Putting together a funding request can be daunting. Asking your accountant for help is always a good idea. You can also use tools like Microsoft Excel and financial planning software like LivePlan . If you need further assistance, we’re ready to help out.

Contact us today to learn more about Noirwolf Consulting services and how we can significantly help you .

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Contact Noirwolf Consulting today using the website contact form or by emailing [email protected] or call us at +44 113 328 0868.

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How to Write Your Business Plan to Secure Funding

Unlock funding for your business! Master the art of writing a funding-worthy business plan with our ultimate guide.

Introduction to Writing a Funding-Worthy Business Plan

When it comes to securing funding for your business, a well-written business plan plays a pivotal role. It serves as a roadmap that outlines your goals, strategies, and financial projections, giving potential investors or lenders a comprehensive understanding of your business. In this section, we will explore the importance of a well-written business plan and delve into the purpose it serves.

Importance of a Well-Written Business Plan

A well-crafted business plan is essential for multiple reasons. Firstly, it showcases your professionalism and commitment to your business idea. It demonstrates that you have thoroughly thought through every aspect of your venture and have a solid plan in place.

Additionally, a well-written business plan acts as a communication tool between you and potential investors or lenders. It allows you to effectively convey your business concept, market analysis, and financial projections, helping them understand the viability and potential of your business.

Moreover, a comprehensive business plan can help you identify any potential pitfalls or gaps in your strategy. By thoroughly analyzing your business model, market conditions, and financial projections, you can proactively address any weaknesses and make necessary adjustments.

Understanding the Purpose of a Business Plan

The purpose of a business plan extends beyond just securing funding. It serves as a strategic document that guides your business operations and helps you stay focused on your goals. Some key purposes of a business plan include:

• Attracting Investors and Lenders: A well-written business plan provides potential investors or lenders with the information they need to make an informed decision about whether to invest in your business or provide financial support. It showcases the potential return on investment and outlines the steps you will take to achieve success.
• Setting Clear Goals and Strategies: A business plan helps you define your short-term and long-term goals, as well as the strategies you will implement to achieve them. It provides a roadmap that keeps you on track and allows you to measure your progress along the way.
• Identifying Strengths and Weaknesses: By conducting a thorough market analysis and assessing your business's strengths and weaknesses, a business plan helps you identify areas where you excel and areas that require improvement. This enables you to develop strategies to leverage your strengths and mitigate any weaknesses.
• Guiding Financial Decision-Making: A business plan includes financial projections and analysis that help you make informed financial decisions. It provides a clear understanding of your revenue streams, costs, and potential profitability, enabling you to allocate resources effectively.
• Facilitating Collaboration and Communication: A business plan serves as a tool for collaboration and communication within your organization. It ensures that all team members are aligned with the business goals and strategies, fostering a cohesive and unified approach.

Understanding the importance and purpose of a well-written business plan is the first step towards creating a document that effectively communicates your vision and secures the funding you need. In the following sections, we will explore the key components, step-by-step guide, and best practices for crafting a funding-worthy business plan.

Key Components of a Funding-Worthy Business Plan

To create a business plan that attracts funding, it's essential to include key components that provide a comprehensive overview of your business. These components will help potential investors understand your business's potential and make informed decisions. Here are the key components you should include in your funding-worthy business plan:

Executive Summary

The executive summary is a concise overview of your entire business plan. It should provide a clear and compelling summary of your business, highlighting its unique selling proposition, market opportunities, and financial projections. This section should be written in a way that captures the attention of potential investors and encourages them to read further.

Company Overview

The company overview section provides an introduction to your business. It should include details about your company's mission, vision, and values. Additionally, this section should highlight key information such as the legal structure of your business, its history, location, and any notable achievements or milestones.

Market Analysis

The market analysis section presents a thorough examination of your target market, industry trends, and competitors. It should showcase your understanding of the market dynamics, customer needs, and competitive landscape. Including market research, data, and relevant statistics can strengthen your analysis and demonstrate the market opportunity your business intends to tap into.

Product or Service Description

In this section, you should provide a detailed description of your product or service. Explain how it addresses a need or solves a problem in the market. Include information about its features, benefits, and any unique selling points. Use this section to showcase the value proposition of your offering and differentiate it from competitors.

Marketing and Sales Strategy

The marketing and sales strategy section outlines how you plan to promote and sell your product or service. It should include your target market segmentation, pricing strategy, distribution channels, and promotional activities. Demonstrating a well-thought-out marketing and sales strategy can instill confidence in investors regarding your ability to reach and attract customers.

Organizational Structure and Management

In this section, provide an overview of your organizational structure, including key personnel and their roles. Highlight the qualifications and experience of your management team, as well as any advisors or board members. Investors want to see that your team has the expertise and capabilities to execute your business plan successfully.

Financial Projections and Analysis

The financial projections and analysis section is crucial for illustrating the financial viability of your business. Include projected income statements, balance sheets, and cash flow statements for at least the next three years. Additionally, provide a detailed analysis of your financial assumptions and key performance indicators. It's important to present realistic and well-supported financial projections.

Funding Request and Use of Funds

In this section, clearly state the amount of funding you are seeking and how you intend to use it. Break down the allocation of funds, highlighting specific areas such as product development, marketing, operations, or expansion. Providing a detailed breakdown of the use of funds demonstrates your ability to effectively utilize the investment.

The appendix section serves as a supplemental section that includes any additional information that supports your business plan. This may include market research data, product samples, patents, licenses, permits, or any other relevant documents. The appendix provides investors with access to more detailed information without overwhelming the main body of the business plan.

By including these key components in your funding-worthy business plan, you can present a comprehensive overview of your business and increase your chances of securing the funding you need to bring your entrepreneurial vision to life.

Step-by-Step Guide to Writing a Funding-Worthy Business Plan

Writing a business plan that is compelling and attractive to potential investors is a crucial step in securing funding for your venture. To help you navigate this process, here is a step-by-step guide to writing a funding-worthy business plan.

Research and Gather Information

Before diving into the writing process, it's essential to conduct thorough research and gather all the necessary information. This includes understanding your industry, target market, competitors, and potential investors. Collecting data and market insights will provide a solid foundation for your business plan.

Define Your Business and Goals

Clearly define your business and outline your goals. Describe the nature of your business, the products or services you offer, and what sets you apart from your competitors. Additionally, establish both short-term and long-term goals for your business, focusing on specific, measurable, achievable, relevant, and time-bound (SMART) objectives.

Conduct a Comprehensive Market Analysis

Perform a comprehensive market analysis to gain insights into your target market, customer demographics, and industry trends. Identify your target audience's needs, preferences, and purchasing behavior. Analyze your competitors to understand their strengths, weaknesses, and market positioning. Presenting this information in tables can help organize and present the data effectively.

Market Analysis Factors                                       Data

‍ Target Market Size

Customer Demographics

Industry Trends

Competitor Analysis

Develop a Strong Marketing and Sales Strategy

Outline a robust marketing and sales strategy that highlights how you plan to reach and attract customers. Define your unique selling proposition (USP) and outline your pricing strategy, distribution channels, and promotional activities. This section should demonstrate your understanding of your target market and how you plan to position your business in the competitive landscape.

Outline Your Organizational Structure and Management

Describe your organizational structure and management team. Provide an overview of key personnel, their roles, and their qualifications. Highlight any relevant industry experience, expertise, or accomplishments that make your team well-equipped to execute the business plan successfully. A clear and concise organizational chart can help visualize the structure.

Create Financial Projections and Analysis

Develop financial projections that estimate your business's future revenue, expenses, and profitability. Include a projected income statement, balance sheet, and cash flow statement. Use realistic assumptions based on your market research and industry benchmarks. Additionally, conduct a comprehensive financial analysis that evaluates the financial health and viability of your business.

Craft a Compelling Executive Summary

The executive summary is a concise overview of your entire business plan and should entice readers to continue reading. Summarize the key elements of your plan, including your business concept, market opportunity, competitive advantage, and financial projections. Craft a compelling and engaging executive summary that captures the attention of potential investors.

Polish and Revise Your Business Plan

Once you have completed the initial draft of your business plan, take the time to polish and revise it. Review the content for clarity, coherence, and accuracy. Ensure that your plan flows logically and presents a compelling case for investment. Proofread for grammar and spelling errors. Consider seeking feedback from trusted advisors or professionals to refine your plan further.

By following this step-by-step guide, you can create a comprehensive and compelling business plan that increases your chances of securing funding for your venture. Remember to tailor your plan to the specific needs and preferences of your target audience, providing them with all the necessary information to make an informed investment decision.

Tips and Best Practices for Writing a Funding-Worthy Business Plan

Writing a business plan that is compelling and effective in securing funding requires careful attention to detail and adherence to best practices. Here are some tips to help you create a funding-worthy business plan:

Keep it Clear and Concise

When writing your business plan, it's essential to communicate your ideas clearly and concisely. Avoid using unnecessary jargon or technical terms that may confuse your readers. Use straightforward language and structure your content in a logical manner. Remember, clarity and simplicity are key to ensuring that your business plan is easily understood by potential investors.

Tailor Your Plan to the Target Audience

Each business plan should be tailored to the specific needs and expectations of the target audience. Consider the preferences and priorities of potential investors or lenders and customize your plan accordingly. For example, venture capitalists may be more interested in growth potential and return on investment, while traditional lenders may focus on cash flow and collateral. Understanding your audience will allow you to highlight the aspects of your business that are most relevant to them.

Support Claims with Data and Research

To instill confidence in your business plan, it's important to back up your claims with data and research. Provide market research, industry trends, and competitive analysis to support your assertions about the viability and potential of your business. Including relevant statistics, market projections, and customer surveys can help validate your assumptions and demonstrate that your business plan is grounded in reality.

Seek Professional Help if Needed

Writing a funding-worthy business plan can be a complex and time-consuming task. If you are unsure about certain aspects or need assistance in crafting a compelling plan, consider seeking professional help. Business consultants, accountants, or industry experts can provide valuable insights and guidance to ensure that your business plan is comprehensive, accurate, and persuasive.

Remember, a well-written business plan is not only a tool for securing funding but also a roadmap for the success of your business. By following these tips and best practices, you can increase your chances of creating a business plan that effectively communicates your vision and attracts the attention of potential investors or lenders.

Q: What is a funding-worthy business plan?

A: A funding-worthy business plan is a comprehensive document that outlines your business concept, market opportunity, competitive advantage, financial projections, and other key components to attract potential investors or lenders.

Q: What are the key components of a funding-worthy business plan?

A: The key components of a funding-worthy business plan include an executive summary, company overview, market analysis, product or service description, marketing and sales strategy, organizational structure and management, financial projections and analysis, funding request and use of funds, and appendix.

Q: How long should my business plan be?

A: While there is no strict rule on the length of a business plan, it's generally recommended to keep it concise and focused. A typical business plan can range from 15 to 30 pages. However, the most important thing is to provide all the necessary information in a clear and compelling manner.

Q: Do I need professional help to write my business plan?

A: While you can certainly write your own business plan with careful research and attention to detail, seeking professional help can provide valuable insights and guidance. Business consultants, accountants or industry experts can offer specialized knowledge that can enhance the quality of your business plan.

Q: How often should I update my business plan?

A: Your business plan should be viewed as a living document that evolves over time. It's recommended to review and update your plan regularly to reflect changes in your industry or market conditions. You may need to update it annually or even more frequently if significant changes occur in your business operations or financial performance.

By addressing these frequently asked questions about writing a funding-worthy business plan in your document or during presentations with investors or lenders can demonstrate that you have thoroughly thought through the planning process.

As an entrepreneur seeking funding for your business, a well-crafted and comprehensive business plan is essential. By following the step-by-step guide outlined in this article, you can create a funding-worthy business plan that effectively communicates your vision, market opportunity, competitive advantage, and financial projections to potential investors or lenders. Remember to tailor your plan to the specific needs and expectations of your target audience, keep it clear and concise, support claims with data and research, and seek professional help if needed. With a compelling business plan in hand, you'll be one step closer to turning your entrepreneurial dreams into reality.

https://blog.hubspot.com/sales/how-to-write-business-proposal

https://www.etu.org.za/toolbox/docs/finances/proposal.html

https://www.mybusiness.com.au/how-we-help/grow-your-business/increasing-sales/how-to-write-a-funding-proposal

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How to Create a Funding Request

What is a Funding Request?

A funding request is exactly what it sounds like: a written request to obtain funding from an lender or investor for your business. It’s typically included as part of the overall business plan , specifically focusing on the business’s funding needs. Whether you’re seeking capital from a traditional bank, private investor , or angel investor, you should create a funding request. It’s a critical element that increases your chance of getting approved for funding.

What to Include in a Funding Request

So, what should you include your funding request? According to the Small Business Administration (SBA) , a typical funding request should include a few key points of information, starting with your business’s current funding requirement. In other words, how much money do you currently need to operate your business? To calculate your business’s current funding requirements, consider all associated operating costs and revenue.

With that said, you should also include your business’s projected funding requirements over the next five years. As your business grows — and hopefully it does — you’ll probably need additional funding to sustain its growth. By including this information in your funding request, you can secure this capital early so you don’t have to worry about it later down the road.

Other things to include in your business’s funding request is your plan for using the obtained funding (e.g. payroll, merchandise stock, marketing, capital expenditures, working capital, debt retirement, acquisitions, etc.), as well as any strategic situation plans for the near future. This may include company buyouts, acquisitions, debt repayment, or selling your business. As explained by the SBA, this information is highly important to lenders and investors, as it will affect your ability to repay the loan.

Last but note least, be sure to include a time period for your funding request, informing the lender or investor when exactly you need the money and how/when it will be used.

This article brought to you by Intrepid Private Capital�Group – A Global Financial Services Company. For more information on startup and business funding, please visit our website .

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How to Write a Business Plan: Funding Request

There are several reasons to write a business plan.  A common reason is to help small business owners gain a better perspective of their business.  However, small business owners often seek out a business plan for the sole purpose of obtaining funds from a bank or investor.  If this is your purpose, then you definitely need a business plan funding request in your document.  Further, to optimize your chances of obtaining funding, some specific steps and strategies should be followed for writing your funding requests.

Need Help Writing a Funding Request for a Business Plan?

Call or Text Paul, Doctoral Candidate, MBA.

321-948-9588

Email: [email protected]

Our business plan writer is located in Orlando, Fl.

Need help with your funding request section of a business plan?  Quality Business Plan offers two popular services for funding request section help, which are business plan templates or professionally prepared business plans.

Business Plan Template

If you prefer to do your funding request on your own, at the very least, use a customizable business plan template. Check out our business plan templates by clicking on the link below.

Professionally Written Business Plan

If you want your funding request done by a professional, then our business plan writing service is for you! Check out our business plan prices by clicking on the link below.

Make your funding request is the last section of your business plan .

Your business plan will include a plethora of information about your business, such as the target market, company information, financials, and products or services sold.  Before requesting funding, make sure to educate the potential investor about your company in its totality.  Because of this need, the funding section should be the last piece of information the reader reviews.  This will help the investor or lender come to an educated decision based on all the information available about our company or proposed company.

Why the funding is needed.

The first portion of your funding request should be focused on explaining why the funds are needed.  For some companies, funds are only required for working capital, which is monies used to fund operations.  For other firms, funding is necessary to start operations.  Regardless of the reason why you need the funds, make sure to explain, in detail, why funds are needed.

The total amount of funding needed.

The second piece of information that should be included in your business funding request is the total amount of funds needed.  This should immediately follow why funding is necessary section.  For this part, make sure to state the required funds in one lump sum.  This prepares an investor or reader for the total dollar amount needed.

Usage of funds.

In this section, make sure to break down where the funds will be spent and when the funds will be needed.  For example, if funds are required for working capital, then make sure to say that funds will not be needed until the business opens its doors and then break down in various components how the funds will be spent, if possible.

Parameters of funding.

After the breakdown of how funds will be used, discuss parameters for accepting funding.  These parameters may include an equity stake in the company or specific loan guidelines.  An example of this would be: “Our firm will offer a 25% equity stake for interested investors”. Once this is stated, make sure to explain how funds will be repaid.

How funds will be repaid.

In this portion, investors will want to know how they are going to get paid for their investment.  A popular method of repayment is through dividend payments.  The structure may vary depending on the situation.  From this, in my personal experience, it's a good idea to include some type of statement that the terms may be negotiable.  This allows the investors to make counteroffers about your set parameters.

Possible future funding needs.

Once an investor takes an equity position in the company, they are not fond of surprises.  A most unwelcoming surprise for an investor is for them to find out after they invest, that additional debt may be needed, or further equity investments are required.  Avoid this unpleasant conversation upfront.  Make sure to provide an outline as to possible situations where additional funding may be necessitated.  In doing this, investors are prepared for either a dilution of their equity stake or understanding that additional funds may be required in certain circumstances.

Summarize funding request and include in the executive summary.

The final step to fully utilizing your funding request is to summarize the section into three or four sentences and insert them in your executive summary.  By doing this, investors will know right from the beginning how much funds are being requested and possible terms offered by the company.

Example of a funding request.

Starting a retail bicycle store requires significant upfront funds and working capital to ensure brand building and adequate market penetration.  From this, our firm is requesting $50,000.  Funding will be used as follows:

• Construction Costs
• Storefront design
• Computers and software
• 30 Men bikes
• 25 Women bikes
• 30 Kid bikes
• Safety gear
• Accessories
• Working Capital 25,000

"Bikes and Accessories" will offer potential investors a 15% equity stake in our firm.  Funds will be repaid monthly through dividends based on net profits.  In the event, our firm identifies future opportunities in the marketplace; additional funding may be sought via equity or debt financing.

By: Paul Borosky, MBA., Doctoral Candidate.

Owner of Quality Business Plan.

Updated: 3/4/2022

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4 Tips for Writing a Standout Business Plan Financing Request

One of the most important elements of a business plan is a financing request, or the amount of funding your business is requesting of potential investors.

Many entrepreneurs may worry they are asking for too much money, while others may not feel totally certain about the future of their company, especially nowadays. This leaves the business in a sticky situation, as many investors require a form of equity (such as shares) in the business in exchange for capital.

Writing a financing request means taking a measured approach, and there’s no need to downplay the amount of capital necessary for your business. If this is your first time drafting a financing request, here are a few pointers to follow to ensure you receive the proper amount of funding.

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Make sure your current financial projections are accurate.

Before a potential investor reviews your funding request, he or she will want to examine the financial projections of your business. This part of a business plan covers your company’s cash flow.

It also outlines (typically in graph and table form) the startup’s financial information, including the following:

• Projected profit and loss (P&L)
• Sales forecast
• Expenses budget
• Twelve-month income statement
• Break-even analysis

Once you’ve been in business for some time and notice a change in any of the above areas, you can revisit and update this section of your business plan. Remember that it’s important to be as accurate with your financial projections as possible. Don’t inflate numbers in an effort to seem more impressive to investors. It’s not professional, nor ethical, to fib for funding.

Related: Resources for Small Business Aid Amidst the COVID-19 Crisis

Be clear about how much you need.

Remember, this is business. The money you are requesting is for your business and will help it grow and thrive in the long run. Clearly state how much funding your startup requires from investors, and specify whether the funds should be in a loan or investment format.

Additionally, think ahead to your company’s future. Will you need additional financing in the next five years? How much will you need? Define that number and include it with your financing request as a projection.

Articulate where the funding is going

Now that you know how much money you need from investors, make sure they understand where their funds are going. What will that money go toward and in what manner will it be spent? If you plan to spend the money on an assortment of your company’s needs, ranging from hiring employees to advertising and marketing, specify how much each item will receive.

It may also be helpful to explain to investors your “why” for requesting funds for different parts of your business. The better prepared you are and the more details you can provide an investor with, the better chance you have of receiving the full financing request.

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Be mindful of the future of your business.

It’s important to consider your financial long-term effects . Whether you’re seeking a loan or an investment, you need to consider the future of those funds.

For example, if you take out a loan, what does your repayment plan look like? How soon can you repay what you owe?

Financing request, summarized

Once you’ve finished drafting a financial request, consider having a trusted financial adviser or legal professional review the document with you. They can provide feedback on areas you may need to detail a bit more or assist with making subtle edits to the wording and language used so you’re represented in the most professional light.

Originally published March 30, 2020.

• business plan
• financial projections
• find funding
• small business funding

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How to create a funding-request business plan

If you’re ready to launch a new business, you have to know how to ask for funding. Even the most entrepreneurial spirits understand the value of planning, especially when it comes to convincing investors and banks. There are many kinds of business plans , but some have a special section dedicated to funding requests.

What to include in your funding request business plan

• Start planning your business’s financial future

For more detailed funding requests, you’re convincing investors and banks your business is worthwhile. Seeking out sources of external financing requires extra work. With nearly three-fourths of new businesses funded by business loans, credit cards, and lines of credit, you need to know how to ask for funding.

Read on and discover everything you need to include for your funding request business plan. By the end of this guide, you’ll have every important funding detail covered to win investors over.

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Lengthy business plans include many things. Some plans are shorter and more of an overview, while other plans are more detailed. For funding requests, you’ll need to deep dive into each section of your outline, with an emphasis on financial details.

A funding request highlights both your current financial situation and future goals with each aspect of your plan. The financial data included in a funding request is broken up over other parts of your business plan, including:

Business summary

Amount requested, purpose of funding, financial data.

Aside from current and future financial needs, these sections clarify other possible sources of funding. After securing funding, you can always update your funding request for future requests.

Your funding request business plan may be a standalone document. If not, you’ll need to include a summary of your business. This summary explains what your business does.

It also establishes your operating location(s), what goods or services you offer, and who your customers are. If your business is incorporated, you’ll also define the type of corporation in this section, its owners, and key stakeholders. Feel free to list any successes or accomplishments if your funding request is for a business expansion.

Financial projections or forecasts are critical for a funding request business plan. If you’re unclear about how much money you’re requesting, now’s the time to crunch those numbers. Make sure to plan your amount along a timeline, too.

Consider how much financing you need for the initial growth period of your business. Then, think about what you’ll need potentially years down the road—the more clarity in your planning process, the more accurate your funding request.

Make sure you clearly define the type of funding you need, too. There’s a big difference in the requirements between a loan or investment, especially in payback and usage terms.

Explaining how you’ll use any loans or investments is a critical part of asking for funding. If you need extra working capital to expand your business, explain it. If you want to pay off a high-interest loan, purchase new equipment, buy a building, etc., describe this purpose.

The clearer picture banks or investors have of your financial motivation, the more convinced they should support your business. Planning out every anticipated need also helps you  think ahead for your business’s future growth.

Easily the most important part of your funding request business plan, financial data is critical. Any current and future funding information should be quantified and explained in this section. Let’s further explore which elements are part of this section.

• Balance sheet: a statement of assets, liabilities, and capital with past income balance and expenses
• Breakeven analysis: when you’ll cover all your expenses and begin profit generation
• Income statement: information on the income and expenses covering a specific period (i.e., profit and loss)
• Cash flow statement: the amount of cash on hand and spent during a specific period

Information like this can also help your financial projections or forecasting . When you request a certain amount, projections can help you assess current and future needs. The clearer your business growth timeline, the easier it is to estimate future needs.

Start planning your business’s financial future

With a better understanding of how to ask for funding, it’s time to start planning. Setting timelines is only a small part of building your company’s future. If you’re unclear before you create a funding request, you’ll have a better understanding of where your business can move forward.

Outlining payment timelines and planning your company’s financial future isn’t the only way to think ahead. If you truly plan for the long-term, you can also consider things like an exit strategy. A succession plan can even include the transfer of ownership much farther down the line.

You may not be anywhere near this kind of planning yet, but it’s a great way to consider a healthy work-life balance, too. How far ahead you plan can impact more than your business growth but your personal growth, too.

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As an animal lover, you’ve likely dreamed of working with animals for a living. Perhaps you’ve applied to work at an animal shelter or doggy daycare center. If you want to care for pets, you don’t have to wait to be hired by someone. Plenty of animal lovers start their own grooming salons or pet daycare center. Whether you can start your business at home or a licensed facility depends on the legal requirements in your state. But you can still get started on your business with the help of some useful products. If you’re planning to start a business that serves animals or already have a business of your own, you might consider incorporating some practical pet equipment to get you started.

It’s important that your business evokes feelings of calm and safety for your furry clients. Pet owners might be more inclined to support your business if it has a professional, yet inviting environment that’s suitable for their pets. Having a spacious and organized space can help anxious pets get more acclimated during their stay. With the help of these handy pet tools, you can bathe and groom your furry friends without the fuss. They’re functional and affordable so not only will they benefit your customers, but they’ll benefit your wallet as well. Make your new pet business one where pet owners and pets can feel safe and excited to visit.

• Business Guides

You enjoy an easy and relaxing life; every person feels the same way. You are officially working at home while you are already a full-time parent. You work as an event planner, and you know what is best for people. It is human to ease your mind, and it depends on what eases your mind. It is also human to need items to start your new path as a new parent, college student, or moving to a new home. The positive changes are a part of you are, and it is up to you on which path you take. If you prefer, you can even take all three. You require the necessities to continue your new chapter.

The five supplies are the introductions to the new chapters of each person’s life. It is the items for your new home, apartment, or dorm room. You would enjoy your next chapter and have the supplies that ease you into the next chapter. The string light poles are for the backyard you always wanted. The travel bartender kit is for those friends you spend all night talking about life. The light clip hooks will keep your lights organized and add that glowing light to your room. The sliding barn door kit is for someone trying to create the best celebration for their family or friends. The noise-canceling muffs will help ease your baby into a deep slumber with any disturbances.

The yard is a person's space, and it is therapeutic to take in that fresh earthy air. People enjoy spending time outside so much that they treat it like a room. The five items listed below help you create the backyard they have been dreaming about for a long time. Their backyard is the area where they can clear your head, meditate, breathe, and relax in their space. They need to take in the beauty of nature and have what they need to fulfill that peace of mind in your backyard. The backyard is the place of sanctuary.

It will benefit your peace of mind to create a hobby for yourself to connect to nature and create your business. It is important, to stabilize the reconnection to nature in their backyard. The listed above items would make their outdoor experience in their home more relaxing and well organized. Organization and decorative items will create the dream yard; they have always wanted. The backyard is the perfect area for birthday parties, family gatherings, and even late-night parties with their friends. Personality, I enjoy sitting out in my backyard. It is the yard that helps me keep calm. I learn to connect myself to nature.

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Funding Request Letter Template

4-minute read

• 28th May 2023

Do you need financial backing for a volunteer project or nonprofit organization? If the answer is yes, then you’ll need to a write funding request letter – a formal letter asking for financial support or funding for a specific organization or project.

Since this may be your only form of communication with potential donors, it’s important to get the tone and content right. In this post, we’ll take you through the basics of writing an effective funding request letter – including a customizable sample template.

What Is a Funding Request Letter?

Most nonprofits rely on funding from others to operate, and they often request money from individual donors, companies, or local governments to fund events and projects. To do this, they use funding request letters that outline their objectives and the details of their organization or project.

When writing a letter like this, it’s important to be polite, use a formal, business-like tone of voice , and clearly communicate your goals for the funding.

All letters that request funding should contain the same basic information:

●  Your contact information/the name of your organization.

●  The date.

●  The recipient’s contact information, full name, and title (if applicable).

●  A salutation .

●  An introduction and relevant background information.

●  The funding request, including the exact amount you’re requesting and a breakdown of how the funds will be used.

●  Supporting information, such as the timeline and budget of the project.

●  A closing and signature.

●  Supporting documents.

Let’s look at a sample template.

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[Your Name] [Your Organization’s Name] [Your Address] [City, State ZIP Code] [Date]

[Donor’s Name] [Donor’s Organization’s Name] [Donor’s Address] [City, State ZIP Code]

Dear [Donor’s Name],

I am writing to request funding for [briefly describe the project or initiative for which you are seeking funding]. Our organization has a long-standing history of [briefly describe your organization’s mission and track record of success in achieving its goals].

The project we are proposing is [briefly describe the project, including its goals, expected outcomes, and how it aligns with your organization’s mission]. We believe that this project has the potential to [describe the potential impact of the project and how it will benefit your target population or community].

To achieve these goals, we are seeking a total funding amount of [specify the amount of funding you’re requesting]. This funding will be used to cover [briefly describe the specific expenses that the funding will cover, such as staffing, materials, or other costs].

We have a solid plan for the successful implementation of this project, including [describe the specific steps you will take to ensure that the project is successful, such as project timelines, staffing plans, and quality control measures].

We would be happy to provide additional information about the project or our organization upon your request. We believe that this project has the potential to make a significant impact, and your support would be greatly appreciated.

Thank you for your time and consideration of this matter.

[Your Name] [Organization] [Phone Number]

What to Include in a Funding Request Letter

Always make sure to use the recipient’s full name and title in your salutation; if you’re unsure of the spelling, look it up online (using their LinkedIn profile or company website).

As shown in the sample above, the first two paragraphs should clearly address your reason for writing and provide some background on your organization. This is where you can describe your organization’s history, mission, and previous successful projects or programming.

You can then summarize how you plan to use the requested funds, including the budget for the project and a list of expenses . You should also briefly outline any collaborations or partnerships your organization has formed, a basic timeline for the project, and the expected outcomes or goals.

For your concluding paragraph, reiterate the importance of the project and its potential impact. Thank the donor for their consideration and support and provide contact information for your organization’s staff, including names, phone numbers, and email addresses. Sign off with a respectful salutation using your full name.

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How to Create a Business Proposal for Funding

Updated on 26 August 2022

Creating a business proposal for funding is something that all kinds of organisations need to do at some stage. Funding is necessary for small business development and putting certain projects into action. Without funding, organisations can’t achieve their goals and mission.

Putting together a funding proposal needs to be a carefully planned process. These proposals need to be laid out in the right format, they need to address the right topics, and provide the specific information that funders are looking for. In this guide, we’ll cover everything you need to know about funding proposals, and how to create one the right way.

What is a Proposal for Funding?

A proposal for funding is a document that requests money for a certain project. There are many reasons why businesses need funding, and so a business proposal for funding is used to help secure this. The proposal could be sent to private investors, banks, or part of a grant request.

A business proposal for funding includes everything a potential investor or donor will need to know about the project. This includes an overview of what the business or project is about, why it is important, what the funding will be used for, and possibly how investors could get a return.

Funding proposals are also often used by non-profits to attract donations. Funding proposals are different to business plans in that they solely focus on a specific funding request. While a business plan provides an overview of the entire business, a business funding proposal is more specifically related to an individual request for funding.

How Do You Write a Funding Proposal for a Business?

When writing a business proposal for funding, it is important to include every detail a potential investor or donor would need to know. This should include the following:

• Overview: The proposal will need to include an overview of the funding request or project. This should provide a quick summary of everything the proposal will cover, including the overall mission and purpose of the project or business.
• Organisation overview: An overview of your organisation/business. This should include what your business does, what it’s all about, what its background looks like, and an overview of the organisation’s management and staff.
• Funding details: This is where you go into more detail about the business proposal for funding. This should explain what the project/funding proposal will look like. It should include an overall goal and purpose of the project, and a plan of action to follow once funding has been obtained. This should include any other important details, like a timeline of the project, how it will be assessed, and what communication with stakeholders will look like.
• Support documents: When writing a funding proposal, it’s important to also include any supporting documents that could support your proposal. This could include things like copies of your financial statements or the constitution of the organisation.

How Do I Write a Funding Proposal Letter?

There are six important steps, or elements, to include. These are:

• A formal header for the letter
• An introduction to your organization
• An overview of your project, explaining the purpose of the project
• An explanation of why you require funding
• An explanation of what kind of impact the funding could have
• A formal closing statement

A funding proposal letter should cover these steps in order. The letter should include all necessary information while remaining concise and to the point.

What Do Funders Look for in a Proposal?

When reading a business proposal for funding, funders want to know exactly where their contributions will go and what will be achieved with them. This means the funding proposal should outline very clear objectives, or goals. These should be realistic, they should clearly address a problem, and they need to be measurable.

The proposal should also outline the specific actionable steps the organisation will take to achieve these objectives, and define how the funding will be used in these steps. Funders will want to see that these objectives are measurable so that they can know exactly what kind of impact their contributions will make.

Knowing how to create a business proposal for funding is necessary for any organisation that needs to ask for funds. This is important for business development and operating certain projects.

Follow the steps above, and make sure to include the right information in your funding proposal. As long as you highlight and cover all of the important details, gaining funding from your proposal will be a much easier process.

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Lawmakers and advocates make last-ditch push to extend affordable internet subsidy

Sen. Peter Welch, D-Vt., speaking about the Affordable and Connectivity Program, ACP, at the Shaw Library in Washington, Tuesday, April 30, 2024. Advocacy groups and policymakers are pushing for Congress to fully fund the ACP, because April 2024 marks the last month of full funding. (AP Photo/Pablo Martinez Monsivais)

Sen. Peter Welch, D-Vt., is seen leaving after speaking about the Affordable and Connectivity Program (ACP) at the Shaw Library in Washington, Tuesday, April 30, 2024. Advocacy groups and policymakers are pushing for Congress to fully fund the ACP, because April 2024 marks the last month of full funding. (AP Photo/Pablo Martinez Monsivais)

Sen. Peter Welch, D-Vt., reading over his remarks as he waits to speak about the Affordable and Connectivity Program, ACP, at the Shaw Library in Washington, Tuesday, April 30, 2024. Advocacy groups and policymakers are pushing for Congress to fully fund the ACP, because April 2024 marks the last month of full funding. (AP Photo/Pablo Martinez Monsivais)

FCC Commissioner Anna M. Gomez, speaking about the Affordable and Connectivity Program, ACP, at the Shaw Library in Washington, Tuesday, April 30, 2024. Advocacy groups and policymakers are pushing for Congress to fully fund the ACP, because April 2024 marks the last month of full funding. (AP Photo/Pablo Martinez Monsivais)

Chris Lewis, President and CEO of Public Knowledge, speaking about the Affordable and Connectivity Program, ACP, at the Shaw Library in Washington, Tuesday, April 30, 2024. Advocacy groups and policymakers are pushing for Congress to fully fund the ACP, because April 2024 marks the last month of full funding. (AP Photo/Pablo Martinez Monsivais)

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WASHINGTON (AP) — Twenty-three million families in the U.S. will have bigger internet bills starting in May. That’s because a federal broadband subsidy program they’re enrolled in is nearly out of money.

Dozens of people joined Biden administration officials, advocates and U.S. Sen. Peter Welch, a Democrat from Vermont, at a Washington public library on Tuesday to make a last-ditch plea to extend the Affordable Connectivity Program, a subsidy created by Congress and touted by President Joe Biden as part of his push to bring internet access to every U.S. household. The program, which is set to expire at the end of May, helps people with limited means pay their broadband bills.

“They need access to high-speed internet just like they need access to electricity,” Sen. Welch told the gathering. “This is what is required in a modern economy.”

The Affordable Connectivity Program, which Congress created with $14.2 billion through the bipartisan infrastructure law, provided qualifying households with a subsidy of $30 a month to help pay their internet bills. Households on tribal land received up to $75.

That help will be slashed starting in May, when enrolled households will only receive partial credits toward their internet bills. Barring any Congressional action to infuse the Affordable Connectivity Program with more cash, the subsidies will end completely at the end of the month.

“The money has run out,” FCC Commissioner Geoffrey Starks said at the event hosted by a group called Public Knowledge, a nonprofit proponent of broadband access. “Many households will have to face a tough choice: confront that rising internet bill or disconnect them and their household from the internet.”

Nearly 80 percent of households enrolled in the program said they would have to switch to a lower-tier plan or cancel their internet service altogether without the benefit, according to a survey conducted by the FCC at the end of 2023. Many have come to depend on internet access to complete homework assignments, work from home and meet other basic needs.

“This is not about can we find the money,” Sen. Welch said. “It’s about, are we committed to the priority and well-being of really wonderful people who are struggling?”

Welch and other lawmakers from both political parties introduced legislation earlier this year to extend the program through the end of the year with $7 billion. The White House has pushed for an extension but it has not happened so far.

Harjai is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

How a Maryland woman turned her passion for sunglasses into a thriving Annapolis business

Nick Iannelli | [email protected]

April 30, 2024, 9:00 PM

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Shades of the Bay, a store that specializes in sunglasses and flip-flops in Annapolis, Maryland, is located on Main Street right by the water.

It’s the perfect spot to draw in people who are spending the day outside on a sunny afternoon, whether they are walking, fishing or boating.

“I believe putting money back into my community is extremely important and I believe hiring people in my community is extremely important,” said Linda Mann, the owner of the business. “I believe in giving back wherever I can, and I hope that my community is going to give back to me.”

Mann has been at that prime location since 2008.

“We’re a block from the water, and we’re also two blocks from the Naval Academy,” she said.

If you’re looking for a particular style of sunglasses, odds are Mann can help you.

“You don’t have to be all conservative, you can put a pair of purple lenses on and be all cool for the day,” she said with a smile. “Except for the midshipmen, because they have regulation glasses they have to wear.”

Mann got started in her industry by working at the Sunglass Hut, the international retailer of sunglasses and sunglass accessories. She didn’t like working for a big corporation, however, so she ventured out on her own.

“I got very lucky because I got into something I love,” Mann said. “In small businesses, we put our blood, sweat and tears into this 365 days a year, 24/7.”

It also happens to be a deeply personal issue. Mann has a friend who has metastatic ocular melanoma, a cancer that started in her eye and spread to her liver.

“She did not wear sunglasses as a kid, and she grew up at the beach,” Mann said.

There’s evidence that exposure to UV light, such as light from the sun or from tanning beds, may increase the risk of ocular melanoma, according to the Mayo Clinic .

That’s why Mann describes sunglasses as being “sunscreen for your eyes.”

“It’s very important to wear sunglasses, because you’re not just protecting your eyes, you’re protecting your entire body,” she said. “You can look cool, but it’s also a necessity.”

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Nick Iannelli can be heard covering developing and breaking news stories on WTOP.

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Lauren Boebert got into a scrap with pro-Palestine protesters over a flag after she was heckled with chants of 'Beetlejuice'

• Rep. Lauren Boebert went to George Washington University on Wednesday.
• The Colorado Republican sparred with pro-Palestinian protesters at the university.
• Protesters chanted "Beetlejuice," referring to the musical she got kicked out of after fondling her date.

Rep. Lauren Boebert's attempt to engage with pro-Palestinian protesters at George Washington University on Wednesday didn't go very well.

The Colorado Republican was hit with chants of "Beetlejuice" when she arrived on campus. This was likely a reference to an incident in September when Boebert got kicked out of the "Beetlejuice" musical after she and her date were seen fondling each other .

Boebert visited the college campus with her fellow GOP politicians , James Comer, Byron Donalds, and Anna Paulina Luna.

But the hostile reception didn't deter Boebert from making her stance known to protesters.

"This is America, and that shit needs to come down," Boebert told protesters as she tried to remove a Palestinian flag that was draped over a statue of George Washington.

"It's not your property," a man told Boebert.

Boebert later threatened to cut the university's funding if the protesters weren't stopped.

"If they don't want to do something to address this? Well, then kiss your federal funding goodbye," Boebert said while using a loudhailer.

Boebert isn't the only GOP politician who has tangled with pro-Palestinian protesters on American college campuses.

House Speaker Mike Johnson was booed and heckled by students when he visited Columbia University last month. Johnson called for the resignation of the university's president, Minouche Shafik, after the Ivy League institution was rocked by protests over Israel's war in Gaza .

On Tuesday evening, officers from the New York Police Department entered the university in riot gear and detained dozens of protesters .

Johnson's and Boebert's calls to crack down on protesters expose a growing rift between the GOP and American colleges over their handling of protests on campus.

Last month, the House of Representatives approved $26.38 billion in aid to Israel. The bill was passed by a 366-58 margin, with 37 Democrats and 21 Republicans voting against the bill.

"The rise of antisemitism in America and especially on college campuses is abhorrent and disgusting," Boebert wrote in an X post on Wednesday.

Representatives for Boebert did not immediately respond to a request for comment from BI sent outside regular business hours.

If you enjoyed this story, be sure to follow Business Insider on Microsoft Start.

Kean University

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Kean Empowers Student Entrepreneurs at Annual Business Plan Competition

A Kean University student’s concept for high-tech activewear with a focus on sustainability took one of the top prizes in Kean’s recent Business Plan Competition, in which young entrepreneurs from several colleges competed for start-up funding for their business ideas.

Joceline Guerra, a senior management and business analytics student from Elizabeth, took the $6,000 top prize in the Next Gen Innovators Track for her business concept, Elyon Activewear, to offer affordable, high-quality and technologically advanced performance sportswear.

“I’m so grateful for this because I realize that I’m not the only one who sees a bright future for Elyon Activewear,” Guerra said. “I really want Elyon to grow, to be able to tell the story of how it started from scratch, how we competed, and how Kean University has been key for this success.”

Hosted by Kean’s College of Business and Public Management (CBPM), the competition awarded a total of $25,000 to winning students in three categories. The Next Gen Innovators Track focused on groundbreaking business concepts; the Community Roots Track supported traditional, community-focused businesses; and the third track was for high school students. 

“This year’s competition encouraged students to be innovators in their communities,” said Jin Wang, Ph.D., dean of CBPM. “It was an opportunity for students to apply their classroom knowledge, hone their entrepreneurial skills, and make a significant impact with their ideas.”

Kean and Wenzhou-Kean University (WKU) students competed alongside students from other institutions, including NJIT and Montclair State University. Twelve teams chosen from the 64 submissions pitched their business plans to a panel of professional judges – business leaders and entrepreneurs – at the Miron Student Center on Kean’s Union campus on Monday, April 22. 

Kean and WKU students took eight of the top 10 prizes. 

The student entrepreneurs represented a variety of majors, including computer science, communication and public administration. Business proposals were also varied, offering revolutionary health and wellness programs, AI-based systems, educational training and more.

“The diverse array of projects this year not only demonstrates the innovative spirit of our students but also reinforces the vibrant entrepreneurial culture we nurture here at Kean,” said Assistant Professor Ipek Kocoglu, Ph.D., co-chair of the competition. 

“We are immensely proud of the collaborative spirit and hard work everyone brought to this year's competition,” said Assistant Professor Saran Nurse, Ph.D., co-chair of the competition.

This summer, competitors will participate in a mentorship program designed to further develop and implement their ideas.