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Table Of Contents

Key trends in the food & beverages industry in 2023, commitment towards sustainable packaging, rising cost of raw materials: innovating through upcycling, increased demand for rtd alcoholic beverages, increased demand for ethically sourced food, growth in carbon-neutral initiatives, food ingredients outlook: demand & supply, north america market landscape, global economic implications for the food & beverage industry: a macro-indicator analysis, merger and acquisition insights: a perspective from 2023, 2023 verdict food & beverage industry: adapting to evolving demands.

Author Roshan Deshmukh

Roshan Deshmukh

Author Pooja Parvatkar

Pooja Parvatkar

Food & beverage industry review: 2023 insights.

food and beverage research

In the ever-evolving landscape of global economies and industry dynamics, the food and beverage sector is influenced by multiple macro-indicators and market trends. The sector remains resilient yet susceptible to external forces. The emergence of geopolitical tensions, policy changes, and extreme weather events cause uncertainty, potentially disrupting the supply and demand and impacting international trade in food commodities. However, amidst these challenges, the industry is witnessing significant strengths and growth drivers.

In 2023, the food and beverage sector witnessed significant shifts driven by evolving consumer preferences, technological advancements, and changing market dynamics. Innovative product offerings, such as plant-based alternatives and functional foods, gained traction among health-conscious consumers, reshaping traditional consumption patterns. Additionally, advancements in food processing technologies and supply chain management improved efficiency and product quality, enhancing industry competitiveness. The rise of e-commerce and delivery platforms further transformed the sector, providing convenience and expanding market reach. Amidst these changes, sustainability emerged as a key focus area, with companies increasingly adopting eco-friendly practices to meet consumer demands and mitigate environmental impact. The Food & Beverage Industry Review 2023 by Allied Market Research offers a comprehensive analysis of the sector's performance and trends.

The food and beverage industry has a rich history that has evolved over centuries. In 2023, the sector saw constant development, driven by changing consumer preferences, technological advancements, and environmental concerns. The food and beverage industry has become a globalized and highly competitive sector. It encompassed a wide range of businesses, including agriculture, food processing, restaurants, cafes, bars, and food retail.

Sustainable packaging solutions have long been a priority for the food and beverage industry. However, with the growing concerns about climate change, stakeholders demanded a clear commitment to sustainable practices in 2023. Advancements in engineering and material science led to the development of more environmentally friendly packaging options that can accommodate a variety of products. Plant-based and biodegradable packaging solutions also gained traction, empowering companies to reduce their carbon footprint and contribute to a greener future.

The rising cost of raw materials became a significant challenge for businesses in the food and beverages industry. To combat this issue, companies turned to upcycling, a process that involved reusing excess or waste materials to create valuable food ingredients. By upcycling food waste, businesses reduced costs, promoted sustainability, and minimized environmental impact. This trend drove innovation in the upcycling sector as companies sought new and effective ways to transform food waste into useful products. The growing demand for eco-friendly and sustainable products expanded the global upcycled food products market .

In today's fast-paced world, convenience, flavor, variety, and quality are paramount for consumers when choosing beverages. Ready-to-drink (RTD) alcoholic beverages perfectly align with these preferences, making them increasingly popular and outpacing the spirits sector in terms of market growth. The RTD market witnessed significant expansion in 2023, offering a wide range of options including wine spritzers, hard seltzers, and pre-mixed cocktails. Consumers were particularly drawn to RTDs bursting with floral and botanical flavors, low in sugar, and made with a variety of spirits. This trend highlighted the importance of providing familiar products with a unique twist to cater to evolving consumer tastes.

Consumers today are increasingly interested in understanding the journey of their food, from farm to plate. They prioritize ethically sourced ingredients and sustainable farming practices. In 2023, the demand for responsibly sourced components extended to various product categories, including infant food and pet food. Consumers expected businesses to provide transparency regarding their manufacturing and supplier chains, empowering them to make informed decisions about the food and beverages they consume. This trend reflected a shift towards conscious consumerism, where individuals consider the social and environmental impact of their choices.

In the pursuit of achieving net-zero emissions, major food and beverage companies launched carbon-neutral products. By obtaining certifications for carbon or climate neutrality, these companies showcased their commitment to environmental stewardship. For instance, Anheuser-Busch and Riff introduced carbon-neutral products through collaborations with organizations like Climate Neutral and Carbonfund.org. These initiatives involved reducing greenhouse gas emissions from the production and distribution of goods.

food and beverage research

In 2023, the food industry demonstrated significant strengths and growth drivers that contributed to its resilience and expansion.

One key factor is its structural resilience. The demand for food remained consistent, regardless of economic fluctuations, due to its essential nature in sustaining human life. Consumers prioritized spending on food, ensuring a steady demand that supported the industry’s stability even during uncertain times. Moreover, the food industry benefited from the growth opportunities presented by emerging markets. Rising disposable incomes enabled consumers to afford higher value-added food products, driving the demand and revenue growth. This trend also encouraged innovation and diversification within the industry to meet the changing preferences of consumers.

Consumer tastes and preferences are also evolving, particularly towards foods that offer health benefits. With increased awareness of health and wellness, consumers were seeking out products that aligned with their dietary goals. This shift prompted food companies to invest in research and development, introducing new products that catered to these changing consumer demands.

The integration of new technologies transformed various aspects of the food industry. From the use of big data solutions for enhancing supply chain management to the development of scientifically engineered ingredients and products, technology boosted efficiency and innovation across the sector. These advancements streamlined operations and enabled food companies to respond more effectively to consumer trends and market demands, positioning the industry for sustained growth and competitiveness in the years ahead.

However, the food industry faced notable restrainers amidst its growth. In 2023, it was susceptible to sudden crises like geopolitical conflicts, price volatility, and extreme weather events, which disrupted supply chains and impacted prices unpredictably. Additionally, the rise of critical consumers demanding transparency about sourcing and production methods necessitated industry adaptation to maintain trust and competitiveness. Addressing these restrainers was crucial for the food industry to foster resilience, sustainability, and consumer confidence while navigating unpredictable market dynamics.

The global food ingredients and production systems were still susceptible to various risks, including extreme weather events, increasing geopolitical tensions, and policy shifts. These factors could disrupt the balance between supply and demand, which could affect international trade in food commodities and global food security. Various food ingredient categories.

food and beverage research

U.S. held the highest share in the North America market. It remained one of the most prominent food products consumers and led the innovations in 2023 as well. In the U.S. food industry, food away from home was the major contributor to the overall revenue of the food industry in 2023. According to USDA, in 2022, the collective spending on food by U.S. consumers, businesses, and government entities amounted to $2.39 trillion. Within this, spending on food-at-home rose from $954.7 billion in 2021 to $1.05 trillion in 2022, while spending on food-away-from-home increased from $1.16 trillion in 2021 to $1.34 trillion in 2022. Notably, food-away-from-home expenditures constituted 56% of the total food expenses in 2022.

In 2023, the average annual prices for food-at-home were 5.0 percent higher than those in 2022. To provide context, the historical retail food price inflation over the past 20 years has been at a rate of 2.5 percent per year. In comparison, the rate of price growth in 2023 slowed down from the previous year, where food-at-home prices had increased by 11.4 percent.

food and beverage research

After dropping from 5.8% in 2021 to 3% in 2022, global GDP growth decreased in 2023 and is forecasted to further settle at an average of 2.6% over the next ten years. The Asia-Pacific region, notably India, China, and Southeast Asia, is predicted to experience the most robust GDP growth from 2023 to 2032. Sub-Saharan Africa and the Near East and North Africa are expected to have higher-than-average GDP growth rates compared to the global average, while Latin America and the Caribbean, along with OECD countries, are anticipated to have lower growth rates.

Before the recent conflict in the Middle East, agricultural commodity prices experienced a 3 percent decrease in the third quarter of 2023. This decline was mainly influenced by lower prices in the food sector, the main component of the index. The food price index dropped by 3 percent, with grains leading the decline with a 7 percent decrease. Factors such as the non-renewal of the Black Sea Grain Initiative, India's ban on non-basmati rice exports, and the approaching El Niño contributed to price volatility in agricultural markets. However, due to sufficient supplies, prices remained on a modest downward trajectory.

The global economic landscape presented significant challenges, particularly evident in the performance of the food and beverages industry. The global food and beverages output experienced deceleration except for the Asia-Pacific region. The growth is projected to be a mere 1.4% in 2023, whereas sector investment is expected to increase by 4.3% in 2023, a decline from the 6.5% seen in 2022.

In 2023, several factors contributed to high prices and prompted consumers to reduce spending on nonessential food items. Foremost among these factors were supply chain disruptions, many of which impacted from the conflict in Ukraine. The absence of an extension to the Russia-Ukraine grain agreement increased the severe impact of the war on the global food industry. Ukraine was one of the significant players, accounting for around 4% of the world’s wheat supply, 13% of corn, and over a third of global sunflower oil trade in 2023.

In 2023, deal activity surged in the food & beverage industry, echoing levels seen during the COVID-19 pandemic. Despite rising interest rates and inflation, investors displayed growing confidence, although accessing debt became more costly and challenging. While deal flow escalated, concerns over mounting input costs persisted, compounded by consumer resistance to price hikes and ongoing global supply chain disruptions. Nonetheless, major corporations and private equity firms retained substantial cash reserves, indicating continued robust demand for premium assets in the sector.

There were around 283 deals announced in the food and beverage sector for the trailing twelve months (TTM) ending September 30, 2023, marking a decrease of 39 transactions compared to the previous TTM period. Overall, deal activity declined by 17% year over year and 34% quarter over quarter.

food and beverage research

Significant transactions in this sector included Campbell Soup Company's proposed acquisition of Sovos Brands and Tilray Brands’ purchase of assets from Anheuser-Busch Companies. The most active categories in terms of deal volume were alcoholic beverages, general, confectionery/snacks, and protein producers, accounting for 63% of total transactions in the quarter.

Mergers and acquisitions in the food and beverage industry for TTM September 2023 were primarily driven by strategic buyers, including companies primarily owned by private equity investors, accounting for 78% of total deal volume. Out of the 283 deals announced during the year, 238 (84%) were completed by privately owned buyers.

In 2023, the food and beverages industry underwent significant transformation. Trends such as increased raw material costs, commitments to sustainable packaging, the surge in popularity of ready-to-drink alcoholic beverages, the introduction of carbon-neutral products, and a focus on responsible sourcing and transparency played pivotal roles in shaping the industry landscape. Businesses that embraced these trends were able to align with shifting consumer preferences, achieve sustainability objectives, and foster innovation within the sector. The future trajectory of the food and beverages sector hinges on its ability to adapt to evolving demands while upholding environmental and social responsibilities.

In 2024, the food and beverages industry might be one of the best performing sectors. The industry is expected to show flexibility in its shift to sustainability, technological advancements in the domain, robust nature of the industry, and actions of major companies in the sector will catapult the industry ahead in the coming period. For a deeper understanding of emerging trends and strategic insights shaping the food & beverages industry, contact our esteemed analysts today.

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Food and Beverage Industry Report 2024 | StartUs Insights

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Explore the Food and Beverage Industry Report 2024

The food and beverage industries are undergoing significant change with consumers moving toward healthy, low/no-sugar, and organic consumption. In this report, we explore the key industry data, emerging technology-driven trends and innovative startups in the food and beverage industries.

In this Food and Beverage Industry Report for 2024, we delve into a sector undergoing rapid evolution, driven by innovation and changing consumer habits. Amidst this transformation, the report analyzes key growth areas, from technological adoption to product development. The focus on distribution efficiency and the rise of AI in food tech form pivotal themes. It offers a deep dive into industry trends, firmographic data, and the forces shaping the food and beverage landscape.

This report was last updated in July 2024.

This food and beverage report serves as a reference for stakeholders, investors, policymakers, and economic analysts in the industry, providing a snapshot of the industry’s health to map its trajectory for innovation and growth in the coming years.

StartUs Insights Food and Beverage Industry Report 2024

  • Executive Summary
  • Introduction to the Food and Beverage Industry Report 2024
  • What data is used in this Food and Beverage Report?
  • Snapshot of the Global Food and Beverage Industry
  • Funding Landscape in the Food and Beverage Industry

Who is Investing in Food and Beverage Companies?

  • Emerging Trends in the Food and Beverage Industry
  • 5 Food and Beverage Startups impacting the Industry

Food and Beverage Industry Report 2024 | StartUs Insights

Executive Summary: Food and Beverage Industry Report 2024

This report is created using data obtained from the Big Data and AI-powered StartUs Insights Discovery Platform, covering more than 4.7 million global companies, as well as 20K+ technologies and emerging trends. We also analyzed a sample of 3885 food and beverage startups developing innovative solutions to present five examples from emerging industry trends.

  • Industry Growth : The sector experiences a slight decline in growth (-0.8%), yet exhibits resilience through innovation.
  • Manpower & Employment Growth : The industry employs over 27 million individuals and added 1.4 million new jobs last year.
  • Patents & Grants : Startups contribute to over 92100 patents and secured more than 6240 grants, reflecting strong R&D and investor confidence.
  • Global Footprint : The USA, UK, India, Germany, and Canada emerge as top hubs, with top city hubs in New York City, London, Singapore, Melbourne, and Sydney leading as central nodes for innovation.
  • Investment Landscape : The average investment value stands at USD 28 million per round, with over 19000 investors participating in more than 76000 funding rounds.
  • Top Investors : Notable investors include SoftBank Vision Fund, Tiger Global Management, and Tencent, among others, investing over USD 14.5 billion collectively.
  • Startup Ecosystem : Five innovative startups include ZabonEx (Distribution Prediction), BetterBasket (Automated Merchandising Intelligence), Re:meat (Cultivated Meat), LoopM Alternatives (Sustainable Packaging Materials), and Infusd Nutrition (Water-soluble Functional Ingredients).
  • Recommendations for Stakeholders : Implementation of AI for food business management and sustainability practices to capitalize on emerging consumer trends is key. Strategic investments in high-growth areas like AI or sustainable packaging will lead to long-term business benefits.

Explore the Data-driven Food and Beverage Report for 2024

The Food and Beverage Industry Report uses data from the Discovery Platform and encapsulates the key metrics that underline the sector’s dynamic growth and innovation. The report showcases a detailed analysis of the sector’s performance and innovation. Despite a marginal industry growth decline of 0.8% over the past year, the food and beverage landscape shows resilience with 349K+ companies actively documented in the database.

Employee growth in the sector remains robust, with a significant addition of 1.4 million workers, reflecting the industry’s capacity for job creation amidst challenges. Globally, the industry boasts a workforce of 27 million, showing its significant impact on the economy.

The report identifies the USA, UK, India, Germany, and Canada as the top five country hubs for the food and beverage sector, with cities like New York City, London, Singapore, Melbourne, and Sydney recognized as the leading city hubs. This geographical distribution underscores the global reach and the entrepreneurial spirit that fuels the food and beverage industry.

What data is used to create this food and beverage report?

Based on the data provided by our Discovery Platform , we observe that the food and beverage industry ranks among the top 5% in the following categories relative to all 20K topics in our database. These categories provide a comprehensive overview of the industry’s key metrics and inform the short-term future direction of the industry.

  • News Coverage & Publications : The food and beverage industry was featured in over 110000 publications last year, reflecting significant media coverage.
  • Funding Rounds : The database reveals data on more than 76000 funding rounds within the food and beverage sector.
  • Manpower : The industry employs over 27 million workers, with an increase of more than 1.4 million new employees in the past year.
  • Patents : Holders of food and beverage innovation own upwards of 92000 patents.
  • Grants : The sector has secured over 6200 grants, showcasing support for its advancements and developments.

A Snapshot of the Global Food and Beverage Industry

The food and beverage industry continues to demonstrate its significance as a major global employer, boasting a remarkable workforce of 27 million people. This sector has exhibited a commendable growth trajectory, as evidenced by the substantial addition of 1.4 million employees over the last year, signifying the industry’s resilience and expanding nature.

Startups contribute to over 92100 patents, demonstrating a strong focus on research and development. They have also collectively secured more than 6240 grants, indicating the confidence of investors and government bodies in their future potential.

Additionally, the industry’s vastness and diversity are marked by the presence of over 349000 companies. This data highlights the sector’s ability to generate employment also also underscores its role as a key pillar of the global economy. This is evident through its contribution to job creation and entrepreneurship in the face of dynamic market conditions.

Explore the Funding Landscape of the Food & Beverage Industry

The F&B industry presents a vibrant investment landscape, as depicted by the average investment value of USD 28 million per round, highlighting investors’ strong confidence in the sector’s growth and profitability. The industry captivates a wide investor audience, with over 19000 investors actively placing their bets on its future. This interest is further reflected in the closure of more than 76000 funding rounds, underscoring a lively and dynamic capital infusion environment.

Over 31000 companies have benefited from these investments, showcasing the depth and breadth of innovation and entrepreneurship that thrives within the food and beverage space. This financial engagement underscores a keen interest in nurturing a diverse range of businesses, from startups aiming to disrupt the market to established companies scaling new heights.

The top investors in the Food and Beverage industry collectively channel more than USD 14.5 billion into the sector, displaying significant financial commitment and foresight.

  • SoftBank Vision Fund leads with investments of USD 2.9 billion in 24 companies, marking a robust confidence in the industry’s potential.
  • Tiger Global Management follows with USD 2.7 billion allocated across 48 companies, emphasizing their aggressive investment strategy.
  • Temasek Holdings has laid down USD 2.1 billion in 22 companies, showing their targeted investment approach.
  • Tencent’s strategic investments amount to USD 2 billion in 19 companies, showcasing their focus on growth and innovation.
  • Sequoia Capital China infuses USD 1.3 billion into 37 companies, underpinning the value they see in the sector’s expansion.
  • Kohlberg Kravis Roberts commits USD 1.2 billion across 16 companies, indicating their selective investment policy.
  • T. Rowe Price’s investment strategy includes USD 1.2 billion distributed among 11 companies, focusing on high-impact opportunities.
  • Goldman Sachs completes the list with a significant USD 1.1 billion invested in 22 companies, reinforcing its trust in the sector’s robustness and future growth prospects.

These investments reveal a clear conviction in the ongoing evolution and long-term sustainability of the food and beverage industry.

Explore Firmographic Data for All Food & Beverage Trends

Different retail industry trends will impact your business in different ways. Book a demo to explore all the trends impacting retail companies in more detail. The top emerging trends in retail include:

  • Food & Beverage Distribution represents 946 companies and employs 277000 individuals. This indicates a stable yet modest growth, with 9500 new jobs added last year. However, it’s experiencing a slight contraction, with an annual trend growth rate of -1.5%, suggesting potential disruptions or shifts in the traditional distribution models as the industry evolves.
  • AI for Restaurants is an emerging trend with 198 companies developing this technology further. The segment boasts a workforce of 12600, bolstered by 1400 new hires in the previous year, reflecting its rapid expansion with an impressive annual growth rate of 31.61%. This growth underscores the increasing adoption of AI to optimize restaurant operations and enhance customer service.
  • Ultra-Processed Foods , while smaller, includes 111 companies and employs 4700 people. It has grown by 400 employees in the last year, marking an annual trend growth rate of 3.90%. This trend points to a continued demand for convenience foods, despite the global push towards healthier eating habits.

5 Top Examples from 3800+ Innovative Food and Beverage Startups

The five innovative startups showcased below are picked based on data including the trend they operate within and their relevance, founding year, funding status, and more. Book a demo to find promising startups, emerging trends, or industry data specific to your company’s needs and objectives.

ZabonEx develops a Food Distribution Prediction Platform

Oman-based startup ZabonEx specializes in deploying machine learning to forecast product distribution in the food and beverage sector. Its platform connects to various data sources, offering intelligent suggestions for data processing. It enables the construction and implementation of explainable machine learning models, enhancing accuracy and customer focus. By leveraging machine learning, ZabonEx assists manufacturers and retailers in maximizing perishable product value and minimizing waste. The platform’s Prediction Engine adapts to consumer consumption habits, refining supply and distribution strategies. This approach increases sales by aligning with real-time demand and also enables product freshness.

BetterBasket offers Automated Merchandising Intelligence

US-based startup BetterBasket offers real-time pricing and assortment solutions for grocery stores. Its platform leverages a proprietary algorithm to match items across markets, enabling informed pricing and product decisions. It provides insights for optimizing margins and sell-through by indexing market pricing and analyzing local competitor data. BetterBasket’s technology also provides automated updates, eliminating the need for manual oversight in pricing strategies. This solution tracks over 20000 US ZIP codes, offering granular, real-time pricing data. The system is designed to enhance category margins for retailers and brands.

Re:meat provides Cultivated Meat

Swedish startup Re:meat focuses on meat production through cellular agriculture. The company combines expertise in various fields to construct a large-scale cultivated meat facility, starting with beef. Its innovation includes cultivated Swedish meatballs, which received positive feedback at consumer tastings. The startup enables scaling production, utilizing serum-free technology for large-scale outputs, contrasting with the industry’s R&D focus. Re:meat offers sustainable protein sources, highlighting a shift in the food industry towards environmentally friendly alternatives.

LoopM produces Sustainable Packaging Materials

LoopM is an Indian startup that produces sustainable packaging solutions using advanced biomaterials. The startup’s Bio-Based Coatings enhance the longevity of perishables, ensuring food safety and reducing waste. LoopM’s packaging solutions employ active packaging technology to optimize product shelf life. By repurposing agro-waste, LoopM contributes to environmental sustainability and waste reduction. The firm’s processes also align with efforts to minimize global greenhouse gas emissions by tackling food spoilage.

Infusd Nutrition creates Water-soluble Functional Ingredients

Canadian startup Infusd Nutrition creates ingredients for multiple markets including beverages, nutrition, and cosmetics. It specializes in producing water-soluble versions of typically fat-soluble and insoluble nutrients. Specifically, the startup explores new uses for Omega-3 hemp seed oil, leading to the development of its novel ingredients. Infusd’s technology also promises a new approach to integrating beneficial nutrients into everyday products.

Gain Comprehensive Insights into Food & Bev Trends, Startups, or Technologies

The 2024 food and beverage report showcases the industry’s growth challenges, and how companies are reinventing with advanced distribution technology. As the industry marches towards sustainability and technological integration, the insights from this report are instrumental for stakeholders to navigate the evolving market and harness the opportunities that lie within these trends. Get in touch to explore all 3800+ startups and scaleups, as well as all industry trends impacting food and beverage companies.

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  • Food and Beverage

Food and Beverages Global Market Report 2024- Product Image

Food and Beverages Global Market Report 2024

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  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5939676
  • Description

Table of Contents

Executive summary.

  • Companies Mentioned

Methodology

Related topics, related reports.

  • Purchase Options
  • Ask a Question
  • Recently Viewed Products
  • Alcoholic - Beverages
  • Non Alcoholic - Beverages
  • Grain Products
  • Bakery & Confectionary
  • Other Foods Products
  • Conventional
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Other Distribution Channels

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Companies mentioned (partial list).

A selection of companies mentioned in this report includes, but is not limited to:

  • PepsiCo, Inc
  • Anheuser-Busch InBev
  • Tyson Foods Inc
  • Archer-Daniels-Midland Company (ADM)
  • Mars, Incorporated
  • Imperial brands plc
  • The Coca-Cola Company
  • Asahi Soft Drinks Co Ltd
  • Del Monte fresh produce Ltd
  • Fonterra Meiji Co Ltd
  • Dali Foods Group Co Ltd
  • Hangzhou Wahaha Group Co, Ltd
  • Nongfu Spring
  • China Haisheng Juice Holdings Co Ltd
  • Britannia Industries Ltd
  • Otsuka Holdings Co Ltd
  • Suntory Beverage & Food Ltd
  • Glanbia, Plc
  • Royal Frieslandcampina N. V
  • Associated British Foods
  • Boparan Holdings
  • Greencore Convenience Foods
  • Südzucker AG
  • Tonnies Group
  • Dr. August Oetker Nahrungsmittel KG
  • Sicuro Food
  • Gastronomic SPAIN
  • Mondelez UK
  • Refresco Tate & Lyle
  • Roust Corporation
  • Cherkizovo Group
  • GoodMills Group GmbH
  • European Drinks S. A
  • Metarom Group
  • Rudolf Jelinek
  • General Mills
  • The Hain Celestial Group
  • Campbell Soup Company
  • Elmira Pet Products Ltd
  • Adams & Brooks Inc
  • The Kraft Heinz Company
  • Dr. Pepper Snapple Group
  • Hearthside Food Solutions LLC
  • Grupo Petrópolis
  • Monster Energy Co
  • Rockstar Inc
  • Almarai Company
  • Arab Company for Livestock Development (ACOLID)
  • Al-Watania Company
  • Agthia Group PJSC
  • South Beach Beverage Co Inc
  • Abu Auf Group
  • Lifeway Foods
  • Arizona Beverages Company
  • Twiga Foods
  • Cadbury Nigeria
  • FrieslandCampina WAMCO Nigeria PLC
  • CHI Limited
  • Nigerian Breweries Plc
  • Food And Beverage

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About the food and beverage market.

The Food and Beverage market is a sector of the economy that encompasses the production, distribution, and sale of food and beverages. It includes a wide range of products, from fresh produce to processed and packaged goods. The industry is highly competitive, with companies competing for market share and customers. The industry is divided into two main categories: food and beverage. Food includes items such as fruits, vegetables, grains, dairy products, and meat. Beverage products include soft drinks, alcoholic beverages, and coffee. Companies in the industry must adhere to strict regulations and standards to ensure the safety and quality of their products. The industry is highly fragmented, with many small and medium-sized companies operating in the market. Major players in the industry include Nestle, PepsiCo, Coca-Cola, Unilever, and Kraft Heinz. These companies have a strong presence in the market and are well-known for their products. Show Less Read more

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North America Food & Beverage Research

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  • Ready to Drink Coffee
  • Bottled Water
  • Soy Beverages
  • Flavored Milk
  • Energy Drinks
  • Sports Drinks
  • Ready to Drink Beverages
  • Food Processing Equipment
  • Food Safety Testing
  • Organic Baby Food
  • Breakfast Cereals
  • Cereal Bars
  • Energy Bars
  • Sugar Confectionery
  • Food Spreads
  • Gluten Free Food
  • Poultry Meat
  • Processed Meat
  • Meat Substitutes
  • Pasta, Noodles
  • Plant Based Food & Beverage
  • Canned Food
  • Freeze Dried Food
  • Frozen Snacks
  • Ready to Eat Food
  • Sauces, Condiments, Dressings
  • Meal Replacement Products
  • Sports Nutrition
  • Anti Caking Agents
  • Bakery Ingredients
  • Vegetable Oil
  • Flavor and Fragrance
  • Food Flavors
  • Spice and Herb Extract
  • Food Acidulants
  • Food Additives
  • Food Coatings
  • Food Colorants
  • Food Emulsifiers
  • Brewing Enzymes
  • Insoluble Food Fibers
  • Food Hydrocolloids
  • Specialty Food Ingredients
  • Food Preservatives
  • Food Stabilizers
  • Fortifying Agents
  • Fruits and Vegetables Ingredients
  • Beta Glucan
  • Lactic Acid
  • Algae Omega 3 Ingredients
  • Omega 3 PUFA
  • Phytosterols
  • Prebiotic Ingredients
  • Sodium Reduction Ingredients
  • Spirulina Extract
  • Compound Chocolate
  • Microbial Cultures
  • Marine Collagen
  • Casein and Caseinates
  • Milk Protein
  • Whey Protein
  • Algae Proteins
  • Pea Protein
  • Rice Protein
  • Soy Protein
  • Wheat Protein
  • Starch Derivatives
  • Low Calorie Sweetener
  • Starch Sweeteners
  • Sugar Substitutes
  • Water Enhancer
  • Digestive Health Supplements
  • Nutraceuticals
  • Nutricosmetics
  • Omega 3 Supplements
  • Probiotic Supplements
  • Vitamin Fortified, Mineral Enriched Food and Beverage

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938 North America Food & Beverage Reports

Country Covered: United States

Study Period: 2018 - 2030

Major Players: General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc., PepsiCo Inc.

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Region Covered: North America

Countries Covered: Canada, Mexico, United States

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Major Players: Glanbia PLC, Mars Incorporated, Mondelēz International Inc., PepsiCo Inc., Simply Good Foods Co.

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Country Covered: Canada

Study Period: 2017 - 2029

Major Players: Doctor's Associates, Inc., Inspire Brands Inc., McDonald's Corporation, RECIPE Unlimited Corporation, Yum! Brands Inc.

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Study Period: 2019 - 2029

Countries Covered: United States, Canada, Mexico

Major Players: Archer Daniels Midland Company, Kerry Group PLC, Südzucker Group, MGP Ingredients Inc., The Scoular Company

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Major Players: Archer Daniels Midland Company, Kerry Group PLC, MGP Ingredients Inc., Südzucker Group, The Scoular Company

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Major Players: Archer Daniels Midland Company, Bunge Limited, CHS Inc., International Flavors & Fragrances, Inc., Kerry Group PLC

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Major Players: Axiom Foods Inc., Cooke Inc., ETChem, Martin Bauer Group, Tilray Inc.

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Major Players: ADM, Cargill, DSM, Dohler Group SE, Chr. Hansen Holding A/S

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Major Players: Associated British Foods PLC, Bob’s Red Mill Natural Foods, Ingredion Inc., Roquette Freres, Univar Solutions Inc.

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Major Players: Archer Daniels Midland Company, Bunge Limited, International Flavors & Fragrances, Inc., Kerry Group PLC, The Scoular Company

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Major Players: Arla Foods amba, Fonterra Co-operative Group Limited, FrieslandCampina Ingredients, Glanbia PLC, Kerry Group PLC

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Major Players: Arla Foods amba, Fonterra Co-operative Group Limited, FrieslandCampina Ingredients, Hoogwegt Group, Milk Specialties Global

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Major Players: Arla Foods amba, Farbest-Tallman Foods Corporation, Fonterra Co-operative Group Limited, FrieslandCampina Ingredients, Milk Specialties Global

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Major Players: PepsiCo, Inc., Pisa Global, S.A. de C.V., Sabormex SA de CV, Suntory Holdings Limited, The Coca-Cola Company

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Countries Covered: United States, Mexico

Major Players: Abbott Laboratories , Amway Corp. (Alticor) , Herbalife Nutrition , Glanbia plc , Nestle SA

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Major Players: PepsiCo, Inc., Pisa Global, S.A. de C.V., Seven & I Holdings Co., Ltd., Suntory Holdings Limited, The Coca-Cola Company

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Major Players: Abbott, Amway Corporation, Glanbia, Plc, Bayer AG, NOW Foods

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Major Players: Abbott Laboratories , Premier Nutrition Company LLC, Herbalife Nutrition Ltd , Nestle S.A, The Simply Good Foods Company

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Major Players: High Liner Foods Inc., Mowi ASA, Sysco Corporation, Thai Union Group PCL, Trident Seafood Corporation

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Major Players: Admiralty Island Fisheries Inc., Beaver Street Fisheries, Dulcich Inc., Pacific American Fish Company Inc., Sysco Corporation

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Major Players: Mowi ASA, NH Foods Ltd, Sysco Corporation, Thai Union Group PCL, The Kraft Heinz Company

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Major Players: Cargill, Kerry Group, Ajinomoto, Givaudan

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Major Players: Givaudan SA, Tate & Lyle Plc, Kerry Group Plc, Biospringer, Corbion

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Major Players: Agarmex, S.A. de C.V., Hispanagar S.A. , Gelita AG , Merck KGaA

Related Companies Logo

Major Players: Archer Daniels Midland Company, Darling Ingredients Inc., Glanbia PLC, International Flavors & Fragrances, Inc., Kerry Group PLC

Related Companies Logo

Major Players: Arla Foods amba, Darling Ingredients Inc., Fonterra Co-operative Group Limited, Glanbia PLC, Kerry Group PLC

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Top 7 food and beverage industry trends

Manufacturing.

As a CPG company, you need to stay on top of consumer trends, lest you fall behind the competition. This is particularly true for food and beverage manufacturers.

Unfortunately, anticipating and adapting to trends can be difficult if you don’t know what to look for. Luckily, we’re here to help.

In this article, we’ll discuss the top seven trends we’re seeing in the food and beverage industry. While this industry doesn’t encapsulate all of CPG, it’s a significant portion.

What are the top food and beverage trends?

As we’ll see, consumers are becoming savvier about how and why their food is made. Gone are the days of avoiding labels and taking deep dives into the manufacturing and production processes. People are focused on sustainability, eco-friendliness, and all-natural ingredients.

Let’s break down these top seven trends, one by one.

1. Plant-based foods

If you pay attention to trendy social media pages, vegetarianism and veganism seem like they’ve taken over the world. You can’t scroll for more than 30 seconds before seeing some recipe or image of plant-based foods .

However, despite what social media tells you, the number of hardcore vegans and vegetarians hasn’t increased substantially. A recent survey showed that only 3% of U.S. adults identify as a vegan, which is only slightly higher than the 2% figure from 2012. That said, NielsenIQ search data shows that the term “vegan” is the second-most searched snack term, and the seventh-most searched for across all online grocery shopping websites. Unfortunately, most grocery stores don’t optimize for these terms, leaving consumers to fend for themselves accordingly. For example, “vegan” is unclaimed up to 76% of the time in the snack category, and 67% overall.

That said, it seems that many consumers want to incorporate vegetarian and vegan dishes into their lives without converting altogether. So, while the number of vegans isn’t increasing, the demand for plant-based food is. According to NielsenIQ, the demand for plant-based products increased 12% between 2020 and 2021. Likewise, meat alternatives saw an 11% jump.

Examples can include vegan cheese, meat-free “meats”, and alternative milk products. Cauliflower is especially having a moment, as people are using it for everything from mashed potato alternatives to pizza crusts.

2. Responsible sourcing

Looking at a label isn’t enough—consumers want to know exactly how their food got from the farm to their plate. Factory farming is still prevalent, but most people want ethically sourced ingredients, particularly when it comes to meat. Free-range cattle and chickens are more desirable than those who grow up without green pastures and sunlight.

While there is still plenty of room for trial and error, most consumers want to see companies making a concerted effort to source everything as responsibly as possible. Ideally, you can put evidence on the packaging to illustrate your commitment to this mantra.

Some specific attributes that customers care about include:

  • Biobased Packaging Claim Certifications
  • Eco-Friendly Certified
  • Reef Safe (i.e., seafood products)
  • Biodegradable Packaging Claim Certification
  • Fair Trade Claim Certification
  • Sustainable Farming Certification

There are tons of similar attributes, all of which CPG manufacturers can get data for through the Byzzer platform .

Consumers pay attention to these attributes for both themselves and their dependents. For example, some shoppers want to make sure that baby food is healthy and sustainable, while others scrutinize pet food products the same way.

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3. Casein-free diet

Dairy intolerance is pretty prevalent in the U.S., with over 30 million people having an allergic reaction to lactose in dairy products. Casein is a protein in dairy that can trigger an allergic reaction. So, some consumers need to avoid it at all costs. We’ve already seen the explosive growth of “natural” products, but now we’re shifting toward specialty-diet offerings as well.

What’s crucial to remember is that casein-free is not the same as dairy-free. A casein-free product can still have other dairy elements like lactose, so buyers have to know the difference. Overall, while dairy-free means there is no casein, casein-free doesn’t mean there is no dairy.

4. Homemade convenience

Today, we all have the combined knowledge of the world at our fingertips. This means more people are venturing outside their normal boundaries while still staying at home. The rise of home delivery meal kits like Hello Fresh and Home Chef shows that consumers want to make better dishes in their own kitchens. However, since the average person isn’t trained, they need guidance to ensure that they don’t make their food inedible.

Even if you’re not in the meal kit business, you can meet the demand for convenience by making it easier for customers. Pre-made or easy-to-make dishes are much more desirable, especially for those who work multiple jobs. Overall, the trick is blending convenience with everything else, such as sustainability and natural ingredients.

5. Sustainability  

With climate change looming over everything, consumers want to know that their products are eco-conscious. Products made of recycled or repurposed materials are more valuable than single-use items. Plant-based plastics are also becoming more popular because they break down much faster than petroleum-based materials.

6. Transparency  

This trend goes hand-in-hand with responsible sourcing. Consumers want companies to be more transparent about their supply chain and manufacturing processes. The more information you can provide, the better off you’ll be. One example of transparency is notifying shoppers if there are any genetically modified organisms (GMOs) present. Some states require this labeling, while others don’t. Regardless of any regulations, consumers want to make informed decisions about the food they eat and drink. 

On a company level, CPG manufacturers can use QR codes to provide more information about specific products. Label Insights offers customized codes that can link to corresponding landing pages. The codes give consumers more control over their choices, and they can be used for marketing purposes too. 

7. Global flavors  

The internet has connected the globe like never before, meaning that consumers are exposed to many more cultures. The best way to experience a new culture is to sample its food. Luckily, social media provides an endless bounty of delicious and envy-inducing photos. So, providing global flavors is an easy way for shoppers to travel the world without leaving home. 

Other food and beverage trends to keep track of  

While those are the top seven trends you’ll want to keep track of in 2022, there are a few more overall trends that all food and beverage businesses can benefit from. 

Technology and food  

  • Fortunately, when it comes to transparency, you can incorporate high-tech solutions into your packaging. QR codes and RFID tags empower consumers to dive deeper into their favorite products and how they’re made. Technology also provides alternative marketing capabilities, such as augmented reality and mobile syncing. 

Health and wellness  

  • A big reason why plant-based foods are becoming more popular is that they’re healthier than the alternatives. Consumers want to get healthier, but they still want convenience. So, products that add health and immunity boosters (i.e., antioxidants, vitamins, and proteins) are becoming much more popular. 

The most-loved food and beverage brands  

  • One way to stay ahead of the competition is to build brand loyalty from your customers. Turning shoppers into fans ensures that they’ll keep coming back for more. Here are three companies that are pulling this trick off in spades. 
  • Mars – It’s easy to see why so many people love Mars. The company makes chocolate and candy – who doesn’t love that? 
  • PepsiCo – Coca-Cola has always been the dominant force in the beverage sector, but Pepsi managed to draw more positive attention in 2020. More remarkably, Coke hasn’t yet regained the throne – is there a new #1 cola brand? 
  • Molson Coors – Alcohol sales and consumption increased in 2020 due to lockdowns and shelter-in-place orders. So, it makes sense that a beer producer would make the top three. 

Appetites will increase for “functional food” and health products

Functional food and healthy alternatives used to be a small niche, but what does 2022 look like? 

Push for healthier food options since COVID-19  

Due to the pandemic, more consumers are paying attention to what they put inside their bodies. Natural immunity and health are becoming more prevalent, so brands have to keep up. 

In tune with immune  

Regardless of the state of the pandemic, more consumers want to build their immunity naturally through food. So, items that can offer a vitamin and mineral boost will be more captivating than those with less healthy ingredients. 

The science of indulgence  

Even though more consumers are paying attention to healthy foods, there is still plenty of market space for indulgent and decadent items. Food scientists know how to capitalize on the trifecta of indulgence – sugar, salt, and fat . The right combination of these elements can create craveable meals and snacks that customers will love. 

Bottom line: Food and beverage trends shift—so should your brand .

Woman buying food at the supermarket

What can our tools do for your business?

As consumers adjust their eating and drinking habits, CPG brands have to keep up. Fortunately, with Byzzer’s reporting solutions, you can have all the data you need at your fingertips. Contact us today to see what our tools can do for your business. 

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