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103 Digital Marketing Essay Topic Ideas & Examples

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Digital marketing is a constantly evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. With the rise of social media, online advertising, and search engine optimization, businesses are constantly looking for ways to stand out in the digital landscape.

If you're a student or professional looking for inspiration for your next digital marketing essay, look no further. Here are 103 digital marketing essay topic ideas and examples to help you get started:

The impact of social media influencers on consumer behavior
The role of storytelling in digital marketing campaigns
The rise of video marketing in the digital age
The importance of personalization in email marketing
The future of artificial intelligence in digital marketing
The effectiveness of influencer marketing compared to traditional advertising
The impact of user-generated content on brand perception
The role of data analytics in digital marketing strategies
The benefits of content marketing for small businesses
The ethics of targeted advertising on social media platforms
The effectiveness of mobile marketing in reaching younger audiences
The role of virtual reality in immersive marketing experiences
The impact of voice search on SEO strategies
The importance of social listening in digital marketing campaigns
The benefits of using chatbots for customer service in digital marketing
The role of gamification in engaging consumers in digital marketing campaigns
The impact of influencer marketing on brand loyalty
The effectiveness of email marketing in driving conversions
The role of social media advertising in reaching new audiences
The benefits of using data-driven insights to optimize digital marketing campaigns
The impact of video content on social media engagement
The effectiveness of using memes in digital marketing campaigns
The role of virtual events in digital marketing strategies
The benefits of using interactive content in email marketing campaigns
The ethics of data collection in digital marketing campaigns
The impact of social media algorithms on organic reach
The role of artificial intelligence in personalized marketing experiences
The effectiveness of using user-generated content in social media campaigns
The benefits of using influencers for brand collaborations
The impact of visual storytelling in digital marketing campaigns
The role of customer reviews in building trust with consumers
The effectiveness of using social proof in digital marketing strategies
The benefits of using micro-influencers for niche marketing campaigns
The impact of social media contests on brand awareness
The role of brand partnerships in reaching new audiences
The effectiveness of using retargeting ads in digital marketing campaigns
The benefits of using interactive quizzes in email marketing
The impact of personalized recommendations on e-commerce sales
The role of user-generated content in building community around a brand
The effectiveness of using augmented reality in digital marketing campaigns
The benefits of using social media listening tools to track brand sentiment
The impact of social media influencers on brand perception
The role of storytelling in building emotional connections with consumers
The effectiveness of using social media polls to engage audiences
The benefits of using user-generated content in social media campaigns
The impact of influencer marketing on brand authenticity
The role of customer journey mapping in optimizing digital marketing strategies
The effectiveness of using chatbots for customer service in e-commerce
The benefits of using social media ads to drive traffic to a website
The impact of using personalized landing pages in email marketing campaigns
The role of social media influencers in promoting sustainability initiatives
The effectiveness of using social media analytics to track campaign performance
The benefits of using video testimonials in digital marketing campaigns
The role of data visualization in presenting marketing insights
The effectiveness of using social media contests to engage audiences
The benefits of using storytelling to humanize a brand
The impact of using emojis in social media marketing campaigns
The role of influencer marketing in promoting diversity and inclusion
The effectiveness of using social listening tools to track brand sentiment
The benefits of using user-generated content to build brand advocacy
The impact of social media influencers on consumer trust
The role of customer reviews in building credibility for a brand
The effectiveness of using personalized email campaigns to drive conversions
The benefits of using interactive content to educate consumers about a product
The impact of social media influencers on brand loyalty
The role of data analytics in optimizing digital marketing campaigns
The effectiveness of using social proof in e-commerce sales
The benefits of using chatbots for lead generation
The role of influencer marketing in promoting social causes

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118 Digital Marketing Essay Topics

🏆 best essay topics on digital marketing, ✍️ digital marketing essay topics for college, 🎓 most interesting digital marketing research titles, 📌 easy digital marketing essay topics, ❓ digital marketing research questions.

Digital Marketing and Social Media
Shake Shack’s Digital Marketing Strategy and Plan
McDonald’s Digital Marketing Campaign Analysis
Body Shop: Marketing and Markets in a Digital World
Digital Marketing in Tourism and Hospitality
Netflix: Digital Marketing Strategy
Digital Marketing in the Fashion Industry
De Beers Company’s Digital Marketing Communication The essay analyzes De Beers, its strategies in digital marketing communication and proposes a new digital campaign using e-mail marketing, content advertising, etc.
Gucci: A Portfolio of Digital Marketing Instruments The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients.
Aspects of Digital Marketing The latest digital campaign is the one of the pizza giant Domino. The company paired a game-like reward system with innovative technology.
Differences Between Traditional and Digital Marketing The current report highlights the differences between traditional marketing and digital marketing. The main purpose of this report is to identify the reasons for selecting these methods by companies.
Digital Marketing in International Business Powered by the advanced technology of today, digital marketing can make a significant contribution to the prosperity of a business.
The Optifast Firm’s Digital Marketing Plan Having been in operation for many years, companies such as Optifast could make use of the digital marketing space by developing appropriate plans.
Asian Hotel Industry and Digital Marketing Strategy This paper determines whether the hotel industry in Asia has a well-established framework of performance metrics to evaluate their digital marketing strategies.
Digital Marketing, Its Forms, Pros and Cons Digital marketing refers to a marketing strategy that involves the promotion of the products or services online.
The Shake Shack Firm’s Digital Marketing Audit This report contains a digital marketing audit of Shake Shack, an American regional chain of fast-food restaurants.
Digital Marketing Strategies in Hotel Chains The underlying assumption for hotel operations is that travellers and hotel guests will exercise an independent opinion every time they use the services of a particular hotel.
The Toyota Firm’s Digital Strategy and Marketing Digital strategy is establishing an effective flow of information for the target audience, which will promote Toyota’s products and services.
Amazon.com, Inc.: Digital Marketing Strategy Amazon.com, Inc.’s upcoming digital marketing strategy will walk the customers on an ethical business path, taking key customer service management opportunities.
Zipcar: A Comprehensive Digital Marketing Strategy Zipcar adopted a comprehensive digital marketing strategy that is designed to meet the interests of the product’s target audience.
Changes in Marketing, Digital Marketing Marketing has altered in recent years, as technological progress allows for more comprehensive ways of delivering information and motivating people to purchase goods and services.
Digital Marketing in Fashion Industry The projections show that about 10,000 similar outlets are set to close their operations this year because of similar reasons.
Tesla Company’s Future Digital Marketing Campaign This assessment summarizes the marketing campaign for Tesla, an American car vehicle company that can be launched in the future.
Gaia Foundation Digital Marketing and Communication Plan Through marketing, this report intends to raise awareness of the Gaia card outside of the United Kingdom. Gaia wants to expand its business operations beyond the United Kingdom.
Lou’s Shoes Digital Marketing Analysis Nowadays, the digital era brings an opportunity for small businesses to pose themselves on the market as independent retailers, and Lou’s Shoes cannot miss it.
Digital Marketing vs. Digital Media Digital marketing is the component of marketing that uses digital media to build a relationship with customers. To succeed, digital marketing needs to implement strategies.
Advantages of SEO as a Strategy in Digital Marketing Among the many strategies for digital marketing, search engine optimization (SEO) appears to be consistently superior to others.
Digital Marketing Activities to Sell High-Involvement Products The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced.
Five Stages of the Profitable Digital Marketing Any progressive brand that needs to excel in the current business environment should embrace digital marketing investment strategies as a feature of its general procedure.
Aspects of Digital Marketing Mistakes Digital marketing is subject to a few mistakes that include spamming, focusing on traffic, a failure to use social trends, and overusing mobile marketing techniques.
“Action” and “Control” in Digital Marketing Planning This essay will critically discuss the nuances of tactics under the “Action” section and approaches to performance monitoring under the “Control” section.
Right Digital Marketing Channels for Business Any business needs to find ways to be easily available to customers and clients. This goal is accomplished by adopting a marketing strategy.
Global Digital Marketing Trends for 2020 The use of AI is the leading trend in global marketing. It can use data from social media platforms and blog posts to help companies understand how customers find products and services.
Direct Interactive and Digital Marketing Digital marketing is an advertising strategy where brands are marketed using digital Medias such as the internet, televisions and phones.
Digital Marketing and Advertising Landscape In modern days, digital marketing is a widespread and all-encompassing area of advertising. Most companies use digital space at least in some capacity.
Digital Marketing: Search Engines Digital marketing, also known as e-marketing, involves the use of online platforms to advertise products and services to prospective buyers surfing the Internet.
Digital Marketing Plan for Taylor St. Baristas Company This paper develops two digital marketing objectives for Taylor St Baristas, focusing on improving customer acquisition through social media marketing Facebook.
Sears Company’s Digital Marketing Strategies Sears has partnered with 13 websites to develop virtual worlds, custom animations and social networking applications that will build their online portal, “Arrive Lounge”.
Digital Marketing Excellence: Planning, Optimizing, and Integrating Online Marketing
New Paradigm of Digital Marketing in Emerging Markets: From Social Media to Social Customer Relationship Management
How Media Is Bought: The Digital Marketing Ecosystem
Digital Marketing, Online Trust, and Online Purchase Intention of E-Commerce Customers
Digital Marketing in Non-Profit Organizations: Essential Techniques for the New Era
Mobile Social Media: The New Hybrid Element of Digital Marketing Communications
Digital Marketing Actions to Achieve a Better Attraction and Loyalty of Users
Using Data Sciences in Digital Marketing: Framework, Methods, and Performance Metrics
Effect of Digital Marketing on the Business Performance of MSMEs During the COVID-19 Pandemic
Personalized Digital Marketing Perspectives & Practices in the Tourism Industry
Digital Marketing Tools in the Value Chain of an Innovative Product
Power of Digital Marketing in Building Brands: A Review of Social Media Advertisement
Quality Service & Digital Marketing: SMEs Sales Performance in the Digital Era
Digital Marketing Strategies to Increase Online Business Sales Through Social Media
Opportunities & Challenges of Content Marketing as a Way of Digital Marketing Communications
Artificial Intelligence: The Cutting-Edge Technology to Revolutionize the Digital Marketing
Digital and Social Media Marketing Usage in the B2B Industrial Environment
How Digital Marketing Adds Value to Customer Experience
The Progressive Role of Machine Learning in Enhancing the Effectiveness of Digital Marketing
Digital Marketing Strategies Implementation Through Social Media Marketing, Supply Chain Management, and Online Sales
Millennial & Generation Z Digital Marketing Communication and Advertising Effectiveness
Disruptive Innovations in Digital Marketing: Blockchain in Revolutionizing the Advertising Industry
Interactive Digital Marketing in Improving Customer Satisfaction
Digital Marketing for Private Practice: How to Attract New Patients
Video Marketing as a New Tool of Advertising in Digital Marketing
Measuring Effectiveness of Campaigns Using Digital Marketing & Its Impact on Youth
Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management
The Importance of Cybersecurity in Digital Marketing
Optimization of Digital Marketing Strategy With Implementation of the SOSTAC Method
Digital Marketing Research: Assessing the Characteristics of Effective Social Media Marketing Messages
The Gold Rush of Digital Marketing: Prospects of Building Brand Awareness Overseas
Digital and Interactive Marketing Communications in Sports
Impact of Digital Marketing and E-Commerce on the Real Estate Industry
Targeting Young Voters: Digital Marketing in Political Campaigns & Elections
Optimizing Digital and Social Media Marketing Strategy: From Push to Pull To Performance
Digital Marketing Adoption and Success for SMEs: DIY and Technology Acceptance Models
The History and Evolution of Digital Marketing Over the Years
Digital Marketing Automation Tools: Save Time & Get More Done
Digital Marketing in Creating an Information System Conducive to Social Development
Systematic Approach for Digital Marketing Strategy Through Data Mining Technology
Digital Marketing Strategies That Millennials Find Appealing, Motivating, or Just Annoying
The Effects of Digital Marketing of Unhealthy Commodities on Young People
Ethics in Digital Marketing: Does Brand Morality Matter?
Digital Marketing in the Hospitality Industry: Social Media Competitive Analysis and Text Mining
Overcoming Data Privacy Challenges in Digital Marketing
Issues and Challenges With Fake Reviews in Digital Marketing
Using Social Media and Digital Marketing Tools to Develop Brand Equity
Digital Marketing Audit: What It Is and How It Is Done
Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers
How to Improve Customer Loyalty With Digital Marketing
What Is Digital Marketing in Real Estate?
What Knowledge Is Required for Digital Marketing?
What Does a Digital Marketing Company Do?
Why Has Digital Marketing Grown to Be This Huge Compared to Offline Marketing?
What Are Some of the Popular Digital Marketing Tools?
What Are the Types of Digital Marketing in the Industry?
How Do Digital Marketing Agencies Work?
What Are the Disadvantages of Digital Marketing?
What Are the Digital Marketing Trends for This Year?
How Can You Measure the Success of an Organization in Digital Marketing?
What Are Digital Marketing Strategies?
What Is Trafficking in Digital Marketing?
How Much Does Digital Marketing Cost?
What Does Organic Mean in Digital Marketing?
What Are the Components of a Digital Marketing Strategy?
What Is Lead Generation in Digital Marketing?
How Does Freelance Digital Marketing Work?
How Can Businesses Capture a Social Presence in Digital Marketing?
How Is Digital Marketing Adding Value to Business?
What’s the Difference Between Digital Marketing and Social Media Marketing?
Is Email Marketing Digital Marketing?
How Does Digital Marketing Influence Consumers?
What Is a Certified Digital Marketing Professional?
What Is the Difference Between Affiliate Marketing and Digital Marketing?
Are Digital Marketing Strategies Ethical?
What Is the Scope of Machine Learning in Digital Marketing?
How Can a Website Improve Quality Score in Digital Marketing?
What Is the Target Audience in Digital Marketing?
How Is Digital Marketing Changing Global Marketing?
What Services Do Digital Marketing Agencies Offer?

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StudyCorgi . "118 Digital Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/digital-marketing-essay-topics/.

StudyCorgi . 2023. "118 Digital Marketing Essay Topics." May 7, 2023. https://studycorgi.com/ideas/digital-marketing-essay-topics/.

These essay examples and topics on Digital Marketing were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on January 8, 2024 .

100+ Marketing Essay Topics

Crafting an outstanding marketing essay is a journey that often begins with selecting a compelling topic. At WriteOnDeadline, we understand the importance of this initial step. That’s why we’ve dedicated this post to sharing inspiring marketing essay topics that will not only ignite your passion but also appeal to your professors.

Table of Contents

What is a Marketing Essay?

A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes. These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly.

Choosing the Right Marketing Essay Topic: A Mini Guide

Selecting a topic for your marketing essay should be a strategic process. Here’s a quick guide on how to do it:

Start by understanding the requirements for your assignment, as these will narrow down your scope. Then, brainstorm areas of interest within marketing, considering current trends, controversial issues, or gaps in research that intrigue you. Always opt for a topic that resonates with your passions but also challenges you—this balance will make your writing process enjoyable and academically rewarding. Validate your chosen topic by researching initial literature, ensuring there’s enough information available. Finally, seek feedback from peers or instructors before finalizing your topic, ensuring it’s compelling and feasible.

Exciting Marketing Essay Topics to Consider

Choosing a topic can be daunting, so we’ve compiled a diverse list of 30 engaging areas you could explore in your marketing essay.

Understanding Consumer Behavior

The psychological triggers behind impulsive buying
How cultural differences influence purchasing decisions
The impact of social media on consumer behavior

Digital Marketing Strategies

The effectiveness of influencer marketing
SEO tactics that dominate current digital marketing
Evaluating the success of email marketing

Branding and Brand Management

The journey of building a resilient brand image
Celebrity endorsements and their impact on brand perception
Crisis management: Reviving a tarnished brand

Ethical Considerations in Marketing

Exploring the effects of deceptive advertising
Ethical marketing: Is honesty more profitable?
The societal impact of marketing unhealthy food to children

Innovation in Marketing

How virtual reality is reshaping marketing experiences
The role of artificial intelligence in personalized marketing
Sustainable marketing: Shifting towards eco-friendly practices

Global Marketing

Overcoming cultural barriers in international marketing
Strategies for Successful Global Brand Expansion
Localizing products in foreign markets: Best practices

Content Marketing

The power of storytelling in content marketing
Strategies for Effective Content Marketing
Measuring the impact of content marketing

Challenges in Marketing

Combating digital ad fraud: Strategies and practices
Navigating marketing strategies during political unrest
The future of marketing in post-pandemic retail

Foundations of Marketing

Evolution and transformation of marketing through the ages
The core principles of marketing and why they matter
A comparative analysis of the marketing mix: 4Ps vs. 7Ps

Consumer Behavior Insights

Analyzing the role of emotions in buying decisions
Generational marketing: How baby boomers and millennials differ in their purchase behaviors
The increasing role of social proof in the digital age

Trends in Digital Marketing

The rise and implications of voice search marketing
Augmented reality: The next big thing in online marketing?
Chatbots and their effectiveness in customer engagement

Branding Dynamics

The science behind memorable logos and brand colors
Merging brands: Challenges and rewards of brand consolidation after M&As
The anatomy of a successful brand launch

Social Media Marketing

TikTok and its revolutionary impact on digital marketing strategies
The ongoing battle for organic reach on Facebook
Strategies to optimize user engagement on Instagram

Ethics and Morality in Marketing

The thin line between persuasion and manipulation in advertising
Greenwashing: Deceptive eco-friendly marketing and its consequences
Marketing to vulnerable populations: Ethical implications and safeguards

Marketing in the Age of Technology

Internet of Things (IoT) and its implications for marketers
Predictive analytics: Harnessing big data for targeted marketing campaigns
Blockchain technology and its potential uses in marketing

Relationship Marketing

Building brand loyalty in the era of instant gratification
Customer relationship management (CRM) tools and their efficacy in retaining consumers
The art and science of customer journey mapping

Integrated Marketing Communications

The role of public relations in holistic marketing strategies
Offline and online marketing synergy: Best practices
Crafting compelling brand narratives through transmedia storytelling

Niche and Guerrilla Marketing

The rise of pet influencers: Analyzing niche marketing strategies
Effective guerrilla marketing campaigns of the last decade: A case study approach
The balance between risk and reward in ambush marketing

Future of Marketing

Preparing for the metaverse: Next-generation digital marketing strategies
The role of biometrics in personalized marketing campaigns
Adapting to the post-cookie era: New strategies for online ad targeting

Retail and E-commerce Marketing

The resurgence of pop-up shops in the e-commerce era
Omnichannel marketing: Bridging the gap between offline and online retail
Consumer psychology behind free shipping and its impact on online sales

B2B Marketing

The unique challenges and rewards of B2B influencer marketing
Crafting compelling case studies as a B2B marketing tool
Account-based marketing (ABM): Tailored strategies for high-value clients

Marketing and Psychology

The power of color in influencing consumer choices
Understanding the anchoring effect in pricing strategies
Decoding the paradox of choice: Does more variety deter buyers?

Emerging Markets

Strategies for introducing a product in a newly developing market
Navigating marketing challenges in BRICS countries
The role of cultural sensitivity in marketing to emerging economies

Marketing in Healthcare

Ethical considerations in direct-to-consumer pharmaceutical advertising
Marketing strategies for telemedicine in a post-pandemic world
The role of content marketing in healthcare: Educating and promoting

Non-Profit Marketing

Challenges and strategies for marketing without a profit motive
The power of storytelling in non-profit marketing campaigns
Mobilizing social media influencers for charitable causes

Experiential Marketing

Crafting unforgettable brand experiences for consumers
Measuring the return on investment (ROI) of experiential marketing campaigns
The shift from product marketing to experience marketing

Marketing Analytics

The promise and pitfalls of marketing attribution models
Utilizing machine learning for predictive marketing analytics
Integrating qualitative insights into a data-driven marketing strategy

Sustainability in Marketing

Strategies for marketing eco-friendly products to skeptical consumers
The long-term benefits of sustainable supply chain marketing
Authenticity in green marketing: Beyond the buzzwords

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Useful References

To ensure your marketing essay is grounded in credible information, consider these authoritative sources:

American Marketing Association – Journals and insights from leading marketing experts.
Google Scholar – Access a wide range of scholarly articles on various marketing topics.
HBR (Harvard Business Review) – Explore articles from industry leaders and academics.
The Journal of Consumer Research – Find in-depth studies on consumer behavior.
AdAge – Stay updated on the latest trends and news in advertising and marketing.

Digital Marketing Essay

Digital Marketing

Planning Template 1 Introduction Digital marketing strategy Day 1: PLAN Day 2: REACH Contents Introduction.............................................................................................. 4 Day 3: ACT Welcome................................................................................................................................4 Some general advice to keep in mind when planning............................................................5 Creating a

characteristics of the web as a marketing medium. 2. The difference between digital marketing and traditional marketing practice. 3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing. 4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns. 5. Survey of a range of e-tools to include social

The Marketing Of Digital Marketing Essay

different genres of marketing to persuade consumers toward certain products or services. One of the most known and used type of marketing businesses use is Digital Marketing. Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of marketing that opposes from Digital Marketing and widely used today I or economy is Traditional Marketing. Traditional Marketing

Marketing Analysis : Digital Marketing

Marketing, just like any aspect of a business’ socio-economic complex, has seen tremendous growth in the past few decades. Primarily motivated by the ever-advancing technology, marketing has taken a bold new perspective that rivals its former self in terms of reach, effectiveness, and general appeal. Industry pundits have acclaimed new age marketing techniques as thoroughly sufficient and one through which economies stands to benefit substantially should they be employed. One such emerging offshoot

technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015). One of the marketing functions that can be influenced by digital marketing is promotion. Promotions process involves advertising in multichannel and sales promotions. The main way to obtain results through promotions is by ensuring that companies choose the right target who are interest to buy

How do the digital marketing and social media affect the promotion of products and services Abstract The Internet became a fundamental part of almost every aspect of our lives and every-day life. IT is now indispensable part of every organization. One of the main uses of the Internet in Business is as advertising channel. In this report, the effects of the digital promotion of products and services are reviewed. The effects on customer’s needs and behaviour are examined as well as the impact on

Tradition Marketing alone isn’t cutting it As any local business owner, you are probably registered with the local business bureau and have built a website for your self-storage business. But what is the next step? Having a website and hope for customers to come organically is no longer enough. You now also need to be sure that customers can find your business when searching online for a self-storage unit, so the next question is how to market your business online. In the digital age we are in

Disadvantages Of Digital Marketing

Digital Marketing Courses That You Must Be Aware Of Running a business, be it a big one or small, in this era is a daunting task. The advent of the web has taken today’s business level to a position where competition is very high, and the technique of promoting business are digital in nature. Modern marketing professionals are expected to create a strategy that’s dynamic and ingenious. They are expected to have creative approach. However, creativity is not only aspect which decides your success

future digital promoting in Asian nation is certainly its cost- effectiveness and interactivity. Also, there's straightforward accessibility - a boon considering that ancient Indian promoting had to face the large hurdle of reaching intent on Indian lots within the most resource-effective means. Indian

Getting more people to your website or business so you can close the deal should be your main priority. Part of your digital marketing strategy has to include lead conversion. Offering content marketing is a great way to track interactions with individuals who have shown an interest in your product. It also needs a plan to convert buyers into repeat customers. If your content marketing is lacking, continue reading for signs you may need to up your game when it comes to lead conversion. 1. Why Are

Digital Marketing Essays (Examples)

940+ documents containing “digital marketing” .

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Digital marketing plan the business.

Positioning Strategy Kadri is positioned as a low to medium priced pharmacy, with complex services. The pharmacy addresses all age groups. In addition to this market segmentation includes seniors with special needs, individuals that are interested in quitting smoking, non-native English speakers, and others. Internet Value Proposition The digital marketing strategy that Kadri intends to develop is focused around the pharmacy's website (Doligalski, 2010). Through this website, Kadri wants to improve relationships with customers by reducing the time required by providing the services, by providing the necessary information exactly to the customer segment that requires it, and by expanding the range of services provided by the pharmacy's employees. This is the value proposition that Kadri intends to deliver to its customers. Digital Marketing Mix There are numerous digital marketing mix items that can be addressed, like blog, website, Youtube or Vimeo, Facebook page, LinkedIn account, Google, Instagram, Vine, Twitter, Flickr, Pinterest, Ning, Tumblr, and others.….

6. Meyer, R. (2013). The Biggest Challenge in Pharma Digital Marketing. Retrieved May 3, 2013 from http://worldofdtcmarketing.com/the-biggest-challenge-in-pharma-digital-marketing/focus-on-patients/ .

7. Shaywitz, D. (2013). Pharma's Digital Health Strategy: Four Options. Forbes. Retrieved May 3, 2013 from http://www.forbes.com/sites/davidshaywitz/2013/01/25/pharmas-digital-health-strategy-four-options/ .

8. Digital Marketing to Play a Greater Role in the Promotion of Pharmaceutical Companies and Products (2012). Nigel Wright Recruitment. Retrieved May 3, 2013 from http://www.nigelwright.com/Assets/Documents/Digitalmarketingtoplaygreater.pdf .

Digital Marketing and Luxury Brands

luxury brands Digital marketing and sales for What does the word "luxury" exactly mean? Majority of the people can identify a luxury product however, when it comes to describing the characteristics or qualities that give the product that luxurious feel it becomes hard for us to pin point them. The main reason behind this is the fact that every individual has his/her own perception of luxury; some might go for the quality or rareness while others might think of luxury in terms of comfort (Chevalier, and Mazzalovo, 2012). Why do we take out our best suit when we have to attend a significant interview or meeting? Why do we ensure that we are wearing some good quality perfume rather than a cheap one while going out on a date? In case of luxury, self-indulgence concept is very closely related to socially directed motives (Chevalier, and Mazzalovo, 2012). Since the start of civilization….

Chevalier, M. And Mazzalovo, G. (2012). Luxury Brand Management: A world of privilege. Wiley Publications.

Danziger, P. (2005). Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the classes. Kaplan Business Publications.

Kapferer, J.N., and Bastien, V. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page Publications.

Luxury Daily. (2013). Luxury consumers embrace social media. Taken from: http://www.warc.com/LatestNews/News/Luxury_consumers_embrace_social_media.news?ID=31677

Digital Marketing on the Internet

Web promotions as well as direct emails are a critical part of our marketing, and I am careful to select reputable websites with designs likely to attract our target demographic of consumer and which generate a high number of online 'hits' due to the site's choice of content. In the future, I hope to directly integrate our services with the salon's own website. Revenue can be generated by advertising the products of local suppliers, and linking to these sites on our own website. This website will create a sense of personalized attention, even off-site, as users can give feedback to the salon through the site, and feel a sense of community with the salon and other customers. In future, I intend to use web to enable consumers to look at and learn about new colors and treatments even before they arrive in the store. I also hope to generate emails….

Digital Marketing in Health Care

Digital Marketing I have selected the Jackson Jackson Health System, based in Miami, one of the largest health care facilities in the country. I have selected the Digestive Health program. The website for Jackson Health System is http://www.jacksonhealth.org/services-otolaryngology.asp Despite its size, the Jackson Health System does not appear to have any particular marketing campaign, and the Digestive Health department definitely does not have a marketing campaign. The system's slogan is Miracles Made Daily, a weak and generic slogan and says nothing, and honestly does nothing to inspire. First, I don't want a miracle, I want a professional doctor to save me – if I'm relying on God to save me, why would I pony up for health care services? I know what they are trying to say with this slogan, but it misses the market big time for me. I agree with the Jackson policy that individual departments do not necessarily need slogans.….

Benchmarking Digital Marketing Strategies for Businesses

Digital Marketing StrategiesIt would be prudent for me to shift a larger portion of my marketing division promotional budget to digital marketing. However, when marketers engage in digital marketing strategies, the outcome becomes excellent. Digital marketing is a marketing initiative leveraging the internet and online media through computers. With marketing simulation, it is easy to incorporate appropriate strategies virtually and, through that, be able to save on expenses and reduce any risks associated with experimentation. Thus, the potential digital marketing strategies applicable include the use of Social media marketing platforms, influencer marketing, and email marketing (Morgan et al., 2019). Others include; content marketing, search engine optimization, and pay-per-click (PPC).First, social media tools provide the most reliable platforms for digital marketing activities. For example, Facebook has a great cloud of users who become the audience for the information that I would share. Besides, it provides a quick medium for passing information….

Becker, M., Wiegand, N., & Reinartz, W. J. (2019). Does it pay to be real? Understanding authenticity in TV advertising. Journal of Marketing, 83(1), 24-50.

Jasmani, J., & Sunarsi, D. (2020). The Influence of Product Mix, Promotion Mix, and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang. PINISI Discretion Review, 1(1), 165-174.

Kaveh, A., Nazari, M., van der Rest, J. P., & Mira, S. A. (2020). Customer engagement in sales promotion. Marketing Intelligence & Planning.

Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya

Introduction In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda 2017). Data was collected through semi-structured questionnaires and inferential and descriptive statistics used for data analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer pool….

Relationship Marketing Digital Marketing Development Rm Theory

elationship marketing Digital marketing >development M theory >customer relationship management theory >Nature digital marketing >E-business/E- commerce > M a result direct marketing 1) markerting elationship Marketing and Digital Marketing Development of elationship Marketing Theory elationship marketing is a form of marketing that focuses on customer retention and satisfaction, in comparison with other forms of marketing that focus on sales. This type of marketing is characterized by increased interest in the value that customer relationships can provide companies that cultivate long-term relationships with them through specialized communication strategies. The development of relationship marketing is in accordance with technological developments. The expansion of online social networks provides great potential that can be exploited by companies that develop and implement relationship marketing strategies. The most frequently used strategies in relationship marketing are represented by inbound marketing efforts, public relations, social media, and others. The need for relationship marketing is determined by markets characterized by numerous competitive products that….

Reference list:

1. Prasongsukarn, K. (2010). Customer Relationship Management from Theory to Practice. Retrieved April 7, 2011.

2. Ryan, D. & Jones, C. (2009). Understanding Digital Marketing. Retrieved April 7, 2011 from http://books.google.ro/books?id=Tg1MC3bA4TkC&pg=PA19&dq=digital+marketing+strategy&hl=ro#v=onepage&q=digital%20marketing%20strategy&f=false .

3. Epstein, M. (2004). Implementing E-Commerce Strategies. Retrieved April 7, 2011 from http://books.google.ro/books?id=Kn6MWyz5-s8C&printsec=frontcover&dq=ecommerce&hl=ro#v=onepage&q&f=false .

4. Egan, J. (2008). Relationship Marketing: Exploring Relational Strategies in Marketing. Pearson Education, Ltd. Retrieved April 7, 2011 from http://books.google.ro/books?id=q8fmemRao_EC&printsec=frontcover&dq=relationship+marketing&hl=ro#v=onepage&q&f=false .

Digital Marketing Fundamentals

Technology in Business The Digital Phone Concept The Digital Phone began with a single video on a concept of a phone, worth keeping, instead of the regular purchase of phones once they spoil. The strategy used by the Dave, a designer behind the concept, is the use of social media to spread the concept. As for now, through the social media, the concept has reached over 400,000 people. The idea was not central to the creation of a phone, but spread the message of change in the mobile industry. Because of the many people who have come out to support the idea, the mobile industry may give in to the calls of a modular direction (Phonebloks). The idea aims at creating a personalized phone, which will have "blocks" that a user can attach to a main board. Each of the blocks is responsible for a particular function on the phone, and it is similar….

Works Cited

Fruhling, L Ann, and Digman A Lester, "The impact of electronic commerce on business-level strategies," Journal of electronic commerce research 1.1 (2000): 13-22.

Goldstein, Dan and Lee Yuchun, "The rise of right-time marketing," The journal of database marketing and customer strategy management 12.3 (2005): 212-225.

Graves, CS, and Willems P. Sean, "Optimizing the supply-chain configuration for new products." web.mit.edu.com. 2005. Web. 11 May 2014.

Kyle, Hensel, and Deis Michael H, "Using social media to increasing advertising and improve marketing," Entepreneurial executive 15 (2010): 87.

Worldwide e Bikes Venturing into Australia

WORLDWIDE E-BIKES 13Executive SummaryThe marketing director at Worldwide e-Bikes engaged consultants to develop a report on the companys digital marketing strategy in light of a plan to expand into the Australian market. The report provides crucial insights to the board of directors on the digital marketing opportunity in Australia, persona research, strategies for short-term market impact, and KPIs for fiscal oversight. The research conducted concludes that the Australian market provides a viable opportunity for digital marketing given the high levels of internet penetration, internet usage, and access to mobile devices such as smartphones. To counter the high intra-industry competition, the company could differentiate itself by providing additional aftersales services in line with customer needs, offering personalized customer experience, and selling through established ecommerce businesses such as Woolworths.com.au, apple.com, and coles.com.au to reach more customers online. To effectively develop its personas, the company could use a combination of research strategies, including….

Bibliography

Australian Communications and Media Authority (2021) Communication and Media in Australia: How we Use the Internet (Online). Available at https://www.acma.gov.au/publications/2021-12/report/communications-and-media-australia-how-we-use internet#:~:text=Nearly%20all%20Australian%20adults%20(99,prior%20to%20COVID%2D19%20lockdowns.

Bergen, N., & Labonte, R. (2019). Everything is Perfect and We have no Problems: Detecting and Limiting Social Desirability Bias in Qualitative Research. Qualitative Health Research, vol. 30, no. 5. Doi: https://doi.org/10.1177/1049732319889354

Hannerberg, G. (2016) Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes. New York: Morgan James Publishing.

Digital Marketing Details and Plans

E-Marketing Implementation What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the future holds when it comes to all of the above and beyond. Key Issues There are a number of key issues that Namshi must deal with as part of its e-marketing strategy, in addition to its broader e-commerce strategy. The facets and factors that must be dealt with include how customers will….

Digital Marketing and Target

Mobile Manufacturing, Inc. "This new product has to be right. If we can't gain back a significant share of the mobile phone market with this product, MM is not going to be here next year." ith Mobile Manufacturing's back to the wall, so to speak, the company needs a bold marketing plan that will capture every bit of value that is possible in the market. This includes not only the traditional value, but also the perceived consumer value that is associated with their new product. However, to launch a marketing plan for the target market, the realization needs to be made that there are several different market segments that could potentially be targets for the company. Therefore, to really get the most impact out of the product launch, each different segment will need to be considered independently and a comprehensive plan must be designed to hit each individual target that is identified. The….

Konzak, L. (2012, December 25). Top 3 Distribution Technology Trends for 2013. Retrieved from MDM: http://www.mdm.com/blogs/5-distribution-technology/post/29596-technology-2012-12-25-top-3-distribution-technology-trends-in-2013

Lazar, M. (2016, March 10). Ecommerce Statistics all Retailers Schould Know. Retrieved from Ready Cloud: https://www.readycloud.com/info/ecommerce-statistics-all-retailers-should-know

On Digital Marketing. (N.d.). The 5 Customer Segments of Technology Adoption. Retrieved from On Digital Marketing: http://www.ondigitalmarketing.com/learn/odm/foundations/5-customer-segments-technology-adoption/

Marketing Space and Place the

The greater the level of support and information a customer needs to make a decision on which product to buy, the more likely a retail channel will be the best approach. Conversely if a product is by nature highly commoditized or is so popular it has strong customer trust, digital channels are the best approach, as they will drop the cost per transaction (Edelman, 2010). Companies who are excelling at bridging both strategies include Apple and BestBuy. Apple has both their walk-in stores for managing the demonstration of their latest products and also delivering excellent personalized service at their Genius Bars. They also have one of the best websites and digital channels for selling their products online as well. The balance of digital and retail or space and place, is excellent, and supports the Apple brand overall. BestBuy is another company who has successfully defined a strong mix of space….

Edelman, D.. (2010). Gaining an edge through digital marketing. The McKinsey Quarterly,(3), 129.

Grandon, E., Nasco, S., & Mykytyn, P.. (2011). Comparing theories to explain e-commerce adoption. Journal of Business Research, 64(3), 292.

Martin-Herran, G., & Sigue, S.. (2011). Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? European Journal of Operational Research, 211(2), 415.

Marketing in the Banking Industry Prescott Valley

Marketing in the anking Industry Prescott Valley, Arizona Abridged Literature Review Reflective Annotated ibliography While there are many industries in the world that are growing at a rapid pace, one of them is exceedingly doing well. This is because it relies upon the monies and funds of its customers and greatly influences the other industries as well. This is the banking industry. Although a common part of every consumer's life, the banking industry has been growing and developing globally. To understand such growth, the attention instantly goes to the strategic and marketing techniques that have been applied by the people of this industry. Therefore, to gain a thorough and concise outlook of the marketing wonders that have continue to enable the banking industry to succeed at all fronts, the research topic that has been proposed for this research paper is 'marketing in the banking industry'. This topic will not only aid in understanding the marketing….

Berger, A.N. (2003). The Economic Effects of Technological Progress: Evidence from the Banking Industry. Journal of Money, Credit, and Banking, Volume 35.

Chaneta, D.I. (2010). Marketing: Packaging and Branding. Journal of Comprehensive Research, Volume 8, 19-30.

Flaunet, M. (2012). Banking Industry Challenges. Retrieved from Deloitte: http://www.deloitte.com/view/en_LU/lu/industries/banking-securities/banking-industry-challenges/#.UlTYD9KBlac

Jr., G.P., & Hoskins, L. (2006). The Case for Market-Based Regulation. Cato Journal, Vol. 26, No. 3, 469-487.

Marketing an Exploratory Study on

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity. Note on triangulation The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a more complete picture on the general landscape and specific aspects of consumers' attitudes towards and behavior on online marketing strategies for healthcare products. eferences Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly. Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business eview. James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16,….

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business Review.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3.

Malhotra, N. 1996. Marketing Research: An Applied Orientation. New Jersey, Prentice Hall.

Marketing Nike Has Long Been

Nike has a steady new product pipeline and any one product can fail miserably, but Blizzard has long lead times and needs every new product to be a hit, otherwise its subscriptions will dry up. Gamers will not have enough loyalty to wait another ten years for the next iteration to give the company another try. As a result, Blizzard is forced to have a much stronger emphasis on managing products. The products need to be finely managed, and this is why the company gives more leeway to its developers. Nike can afford a miss, but Blizzard cannot. Thus, even though Nike employees are active people, the company relies more on its marketing department to drive product development, while Blizzard very specifically relies on its engineers. The approach that each company has taken with respect to developing and managing products has worked well for each firm. It is hard to argue….

Works Cited:

Cendrowski, S. (2012). Nike's new marketing mojo. CNNMoney. Retrieved November 21, 2012 from http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/

Mourdoukoutas, P. (2012). Why Nike's buzz marketing strategy is riskier than Red Bull's. Forbes. Retrieved November 21, 2011 from http://www.forbes.com/sites/panosmourdoukoutas/2012/10/18/why-nikes-buzz-marketing-strategy-is-riskier-than-red-bulls/

Takahashi, D. (2008). Q&a with Paul Sams, Blizzard Entertainment's Chief Operating Officer, on post-merger life. Gamesbeat. Retrieved November 21, 2012 from http://venturebeat.com/2008/08/18/qa-with-paul-sams-blizzard-entertainments-chief-operating-officer-on-post-merger-life-2/

Could you assist me in finding essay topics pertaining to Advertising?

1. The impact of advertising on consumer behavior 2. The ethics of advertising: should certain types of ads be banned? 3. The role of advertising in shaping societal norms and values 4. How digital advertising has changed the marketing landscape 5. The effectiveness of celebrity endorsements in advertising 6. The influence of advertising on children and teenagers 7. The portrayal of gender roles and stereotypes in advertising 8. The use of subliminal messaging in advertising 9. The use of fear and manipulation in advertising campaigns 10. The future of advertising: trends and innovations. 11. The impact of culture on advertising strategies and campaigns 12. The role of humor in advertising: does....

I need some suggestions for principles of business essay topics. Can you offer any?

1. The importance of ethics in business decision making 2. The impact of technology on modern business practices 3. The role of corporate social responsibility in business operations 4. The benefits and challenges of globalization in the business world 5. The influence of culture on international business practices 6. The significance of leadership and management in successful business operations 7. The effects of digital marketing on consumer behavior and business success 8. The role of innovation in driving business growth and competitiveness 9. The importance of sustainability in business practices 10. The impact of financial management on business success 11. The role of entrepreneurship in driving economic growth and innovation 12.....

Principles of Business Essay Topics Ethics and Social Responsibility The Importance of Ethical Decision-Making in Business Sustainability and Corporate Social Responsibility: Balancing Profits and Planetary Health The Role of Business in Addressing Social Issues Whistleblower Protection and the Ethical Obligations of Employees Innovation and Entrepreneurship The Role of Innovation in Driving Business Growth The Entrepreneurial Mindset: Characteristics and Erfolgsfaktoren Creating an Innovative Work Environment The Impact of Technology on Business Innovation Leadership and Management Effective Leadership Styles: Authoritarian, Democratic, and Laissez-faire Motivating Employees: Theories and Best Practices The Importance of Diversity and Inclusion in Management Managing Organizational Change: Challenges and....

Let\'s brainstorm together! What essay topics could be interesting on alcohol?

Historical Perspectives on Alcohol Consumption The Evolution of Social Drinking Customs: From Ancient Rituals to Modern Culture Alcohol Prohibition: A Comparative Analysis of Global Experiments The Role of Alcohol in Colonialism and Empire Building The Temperance Movement and its Impact on American Society The History of Alcohol Taxation and Regulation Health and Society Alcoholism and Addiction: A Biopsychosocial Perspective The Effects of Alcohol on Physical and Mental Health Alcohol-Related Violence and Crime: Causes and Consequences Alcohol and Public Health Policy: Balancing Individual Rights and Social Responsibility The Social Stigma of Alcohol Use: Its Impact on Individuals and Communities Cultural and Literary Depictions....

Business - Advertising

luxury brands Digital marketing and sales for What does the word "luxury" exactly mean? Majority of the people can identify a luxury product however, when it comes to describing…

Web promotions as well as direct emails are a critical part of our marketing, and I am careful to select reputable websites with designs likely to attract our…

Digital Marketing I have selected the Jackson Jackson Health System, based in Miami, one of the largest health care facilities in the country. I have selected the Digestive Health program.…

Research Paper

Technology in Business The Digital Phone Concept The Digital Phone began with a single video on a concept of a phone, worth keeping, instead of the regular purchase of phones once they…

E-Marketing Implementation What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course,…

Mobile Manufacturing, Inc. "This new product has to be right. If we can't gain back a significant share of the mobile phone market with this product, MM is not going…

The greater the level of support and information a customer needs to make a decision on which product to buy, the more likely a retail channel will be…

Dissertation

Research Proposal

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity. Note…

Nike has a steady new product pipeline and any one product can fail miserably, but Blizzard has long lead times and needs every new product to be a…

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What Is Digital Marketing? Types, Skills, and Careers

The internet has revolutionized marketing. Find out how you can leverage digital marketing to launch your career.

[Featured image] Several employees work on their laptops and desktop computers in a digital marketing agency.

Digital marketing , or online marketing , is a form of advertising that uses the internet and digital technologies to connect with customers. Rather than traditional media, such as print, radio, or television, digital marketing uses computers, mobile, social media, search engines, and other digital channels to reach consumers wherever they spend the most time.

Learn all you need to know about digital marketing, its methodologies, and how to get started in this career. If you're ready to build skills in this growing field, consider the Google Digital Marketing & E-Commerce Professional Certificate .

What is digital marketing?

Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and mobile devices, to connect with customers. More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey.

Digital marketing strategy includes email, social media, advertising, and multimedia messaging that is distributed through mobile and web. Over 60 percent of the global population is online, and more people are joining them every day [ 1 ]. That's why companies are now increasing their digital marketing budgets by double-digit figures while traditional marketing gets slashed [ 2 ].

Data plays a big part in digital marketing. With marketing analytics, marketers can collect valuable information by tracking a customer’s journey in real time and target specific audiences by tailoring content to their preferred digital channels. For example, Starbucks has collected data from their rewards mobile apps to help identify seasonal trends and create tailored promotions [ 3 ].

Watch this short video from Google's Digital Marketing & E-commerce Professional Certificate on how digital marketing creates value:

5 types of digital marketing (with examples)

Digital marketers connect with potential customers through different channels. The following digital marketing channels, used by small companies and big businesses alike, remain among the most popular and impactful used today.

1. Search engine optimization (SEO) and search engine marketing (SEM)

Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results. Yet, you probably rarely go past the first few suggestions, let alone the next page.

In such a highly crowded space, digital marketers use SEO marketing to ensure that potential customers actually find their products or services online. Generally, SEO marketing targets organic search terms, meaning marketers create content that naturally aligns with and ranks for top search terms related to their product. Search engine marketing (SEM) strategies typically incorporate both organic and paid media, such as buying ads on Google.

Some common ways to go about SEO include:

Creating quality content that meets searcher intent

Using keywords to help search engines identify relevant material

Using long-tail keywords (specific phrases that searchers use) to help content reach its target audience

Ensuring that content loads quickly and is compatible with mobile devices

Data drives SEO marketing

In SEO marketing, you'll be in charge of monitoring data, such as the bounce rate or clickthrough rate , to measure how well a blog, product page, or social media post is doing. You'll need to become familiar with tools like SEMRush and Google Analytics, as well as business intelligence tools like Tableau and Looker to generate and analyze data from your organization.

Read more: What Is SEO Marketing? + How to Improve Your SEO

To explore the world of SEO, consider enrolling in the UC Davis Search Engine Optimization Specialization . This program covers Google SEO fundamentals, content and social tactics to boost SEO, and how to improve your website to rank higher in search.

2. Content marketing

Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience.

Content marketing can take many forms across a range of digital media channels, including:

Informative articles and blog posts

Original videos

Newsletters (like Substack, Medium, or LinkedIn)

Read more: How to Develop a Content Strategy: Step-by-Step Guide

To build skills in making content that goes viral, consider enrolling in the Viral Marketing and How to Craft Contagious Content course. This program takes about four hours to complete and covers "sticky ideas," social influence and networks, word of mouth, and more.

3. Email marketing

Marketers send out timely emails to large groups of people who have signed up for their contact list to inform potential customers of sales, discounts, and product launches. The impact of email marketing is clear: When used strategically, it can have an average return on investment (ROI) of 4,200 percent for every dollar invested [ 4 ].

Some common examples of emailing marketing include:

Timed emails that raise brand awareness during holiday seasons

Blast emails that inform recipients about upcoming sales events

Targeted emails that send personalized offers and messages to specific groups on an email list

4. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a digital marketing model that involves an advertiser paying a publisher each time their ads are clicked. Typically, the publisher is a website owner, search engine operator, or social media platforms, such as Facebook or Instagram .

Typical examples of PPC advertising include:

Banner ads that flank web content on the sides or top of the page

Social media ads that appear in the feeds of targeted audiences

Ads that appear when a specific keyword is searched on a search engine, such as Google

5. Social media marketing

Social media marketing is a form of digital marketing that uses social networks such as Twitter, Instagram, YouTube, Facebook, and TikTok, to reach customers. It leverages the reach of social media channels with data-driven efforts to reach targeted consumers.

Whether through computers, mobile devices, or mobile apps, social media offers the opportunity to reach a wide—and targeted—audience of possible consumers.

Examples of social media marketing include:

Videos posted onto social media as a part of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays

Pictures posted on Instagram that reflect a brand’s identity, such as Patagonia’s nature-filled Instagram account

Watch this video to get a glimpse at how you can use YouTube to reach audiences.

Digital marketing salary and job outlook

Digital marketing is an in-demand field with a growing impact because it offers brands the opportunity to reach billions of people using the internet and social media today.

On average, advertising, promotions, and marketing manager roles are projected to grow by 6 percent between 2022 and 2032, according to the US Bureau of Labor Statistics [ 5 ]. Glassdoor estimates that the average annual salary for a digital marketing manager in the United States is $95,697 as of March 2024 [ 6 ].

Building job-ready skills in an online course can be a great way to increase your earning potential. Consider the Digital Marketing Analyst Professional Certificate from Unilever.

How to become a digital marketer

Digital marketers need to be familiar with marketing, business, communications, and digital technologies. You'll need to be creative, strategic, and analytical.

Many employers prefer candidates with a bachelor’s degree in either business or communications , but a degree isn’t always necessary if you have the right skills. It is helpful for candidates to have done an internship while in school.

Skills needed in a digital marketing career:

Communication

Collaboration with designers, strategists, and product developers

Creative thinking

Data analysis and familiarity with marketing analytics

Social media marketing

Content creation

Read more: How to Get a Job in Digital Marketing

Advance your digital marketing skills with Coursera

A career in digital marketing is possible with the proper preparation, training, and approach. Start building the skills that companies are looking for and earn a credential inside one of Coursera's professional certificates:

The Google Digital Marketing & E-commerce Professional Certificate is a great option for learning the breadth of the digital marketing world, from email marketing and social media, to marketing analytics and e-commerce stores.

To focus on social media platforms and how to get the most out of them, consider the Meta Social Media Marketing Professional Certificate .

To explore the role of digital analyst, consider the Unilever Digital Marketing Analyst Professional Certificate .

Article sources

Coursera. " Foundations of Digital Marketing and E-commerce , https://www.coursera.org/lecture/foundations-of-digital-marketing-and-e-commerce/how-digital-marketing-and-e-commerce-create-value-85J7x." Accessed March 20, 2024.

Statista. " Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2020 , https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/.” Accessed March 20, 2024.

Forbes. “ Why Utilizing Data in Your Digital Marketing Strategy Is So Essential , https://www.forbes.com/sites/nicolemartin1/2019/10/22/why-utilizing-data-in-your-digital-marketing-strategy-is-so-essential/?sh=58ed99b0d525.” Accessed March 20, 2024.

Jobs. “ Mind-Blowing Digital Marketing ROI Statistics (2022) , https://contentwritingjobs.com/blog/digital-marketing-roi-statistics.” Accessed March 20, 2024.

US Bureau of Labor Statistics. " Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers , https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm." Accessed October 4, 2023.

Glassdoor. " Digital Marketing Manager Salaries , https://www.glassdoor.com/Salaries/digital-marketing-manager-salary-SRCH_KO0,25.htm." Accessed October 4, 2023.

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Digitalization and its impact on contemporary marketing strategies and practices

Guest Editorial
Published: 20 April 2022
Volume 10 , pages 103–105, ( 2022 )

Cite this article

Tat-Huei Cham 1 ,
Jun-Hwa Cheah 2 ,
Mumtaz Ali Memon 3 ,
Kim-Shyan Fam 4 &
Józsa László 5

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Since its inception, technology has transformed the way businesses operate and the consumption of goods and services. (Matarazzo et al. 2021 ; Sestino et al. 2020 ). For example, technology has revolutionized the way companies promote their products and services, perform their business activities, communicate/exchange information, and manage resources. On the consumer side, technology has significantly changed consumption patterns and empowered them to be part of the product acquisition process (Cham et al. 2020 , 2022 ; Cheah et al. 2022 ; Lim et al. 2022 ). In every aspect of business, the emergence of new technologies such as artificial intelligence, big data, blockchain, virtual reality, and robots have created a new paradigm shift and promoted innovation in the area of marketing research and practices (Grewal et al. 2020 ; Lim et al. 2020; Steinhoff and Palmatier 2021 ). Such transformation has become a marketing catalyst, perpetuating new marketing trends and archetypes in digital marketing and marketing analytics.

In recent years, the progression of digital marketing via social media has expanded beyond its original purpose as a platform for social networking. Instead, it has evolved into a platform that enables businesses to communicate with their customers almost instantly and be directly involved in developing marketing strategies (Cham et al. 2021 ; Iankova et al. 2019 ). Specifically in digital marketing, customers can collaborate with companies as co-creators in almost every aspect of the business process including product/service development, value creation, and marketing strategy development (Li et al. 2021 ; Olson et al. 2021 ). By incorporating user-generated content into digital marketing, consumers can assume the role of “broadcasters,” they no longer listen to the marketers, just like what happened in the past (Cham et al. 2022 ; Cheung et al. 2021 ). Undoubtedly, the benefits of digital marketing and the potential of high ROI have made this channel one of the marketers’ most preferred choices (digitalthirdcoast.com 2022 ).

In addition, the emphasis on digitization and data-driven practice among businesses nowadays has made marketing lean towards science-based and provides marketers unlimited access to valuable insights into their company performance, customers, and opportunities (Ritter and Pedersen, 2020 ). In essence, marketing analysis is seen as identifying patterns of data that help marketers in marketing decisions. With the availability of marketing and data analysis tools (e.g., Google Analytics, Phyton, Heap Analytics, Optimizely, Klipfolio, etc.), the importance of how data can explain market trends and better understand consumer preferences are clearly spelled out (Petrescu and Krishen 2020 ; Yu et al. 2019 ). More importantly, marketing analytics help businesses and marketers optimize their marketing campaigns, segment their market, and reduce costs associated with marketing activities, providing business organizations with a sustainable approach in the long term.

Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021 , 2022 ). Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the special issue editors hope that this issue lays a foundation in the academic perspective of these domains. We would like to recommend that more research be conducted to challenge the existing status quo and raise awareness of these domains in the near future; especially in the contemporary environment that requires more than just the knowledge brought from traditional marketing. For instance, there is room to explore further how biological technology (i.e., facial recognition payment), livestreaming, virtual influencer, neuromarketing, blockchain technology, metaverse, gamification, and omnichannel platform could be used for the marketing and analytic purposes.

Lastly, we would like to take this opportunity to thank all the authors who have submitted their work to this special issue, “ Digitalization and Its Impact on Contemporary Marketing Strategies and Practices, ” of the Journal of Marketing Analytics, and we are grateful to all reviewers who have rendered their service and expertise to ensure the quality of the publications. We want to extend our appreciation to the editors, Anjala S. Krishen and Maria Petrescu, for their endless support and for entrusting us with this task.

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UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

Tat-Huei Cham

School of Business and Economics, Universiti Putra Malaysia (UPM), Serdang, Selangor, Malaysia

Jun-Hwa Cheah

NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan

Mumtaz Ali Memon

School of Management, Harbin University of Commerce, Harbin, China

Kim-Shyan Fam

Széchenyi István University, Győr, Hungary

Józsa László

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Cham, TH., Cheah, JH., Memon, M.A. et al. Digitalization and its impact on contemporary marketing strategies and practices. J Market Anal 10 , 103–105 (2022). https://doi.org/10.1057/s41270-022-00167-6

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7 Digital Marketing Skills You Need to Create an Effective Marketing Strategy

Business professional using a laptop with digital marketing icons around it

30 Jan 2024

Digital marketing has become indispensable in business. From search engine optimization (SEO) to social media strategy, digital marketing allows businesses to connect with consumers like never before.

According to the agency Social Shepherd , digital ads can boost brand awareness with prospective customers by a staggering 80 percent.

To keep up with the market’s evolving needs, you need to understand what digital marketing is and the skills that can enable you to excel.

Access your free e-book today.

What Is Digital Marketing?

Digital marketing comprises strategies and techniques for using digital channels, platforms, and technologies to connect with your target audience .

While traditional forms of marketing—like print advertising and TV commercials—can be effective, the emergence of e-commerce, social media, and mobile technologies have drastically changed consumer behavior .

“These technologies completely changed the way consumers connect with brands, how they search for information, and how they buy products,” says Harvard Business School Professor Sunil Gupta, who teaches the online course Digital Marketing Strategy . “They’re the reason digital marketing has become an integral and important part of every company.”

If you want to become an effective digital marketer, here are the skills that can help you make a strategic impact.

What Are the Top Digital Marketing Skills?

1. technology proficiency.

Technology proficiency is essential in digital marketing. To execute campaigns successfully, you must know how to use automation tools, software, and digital platforms.

Digital marketing tools include:

Customer relationship management systems
Analytics software
Ad management tools
Content management systems

By using these technologies, you can better understand, learn from, and segment your target audience. You can also identify emerging trends in consumer behavior to maximize your marketing efforts’ impact.

In Digital Marketing Strategy , Anne Lewnes, chief marketing officer at technology company Adobe, says understanding your customer is crucial to successful marketing.

“I don’t think marketing has actually changed fundamentally,” Lewnes says. “I think a good idea, a good product—those are always going to be core to marketing. I think engaging your audience with some emotional kind of stimulus is always going to be important. I think the thing that’s really changed is the ability to understand the customer deeply. So you need technology to be able to do that.”

2. Data Analysis

Whether using traditional or digital marketing tactics, data analysis—systematically collecting, interpreting, and utilizing data—is critical.

Channels you can collect data from include:

Social media platforms
Email marketing campaigns

However, data isn’t useful without clearly defined metrics or key performance indicators.

“At the simplest level, you need to measure what you set out to achieve with your marketing objectives,” Gupta says in Digital Marketing Strategy .

For example, if you’re interested in measuring your company’s brand awareness, you can analyze data from social media shares and mentions, your website, and customer surveys to gain valuable insights into prospective and existing customers.

3. Search Engine Marketing

Advertising is crucial to succeeding in the digital age.

As a digital marketer, it’s essential to strategically plan and execute search engine marketing (SEM) —promoting your website by increasing its visibility in search engine results through paid advertising.

“As a key driver of conversion in the customer journey, search engine marketing, or SEM, is a critical tool to have in your paid media toolkit,” Gupta says in Digital Marketing Strategy .

According to the course, campaigns fall into two categories:

Paid search: Bidding on keywords to prominently display ads in search engine results when users enter those terms, and then paying a fee each time they click on those ads.
Display ads: Visual ads on websites—such as banners, images, videos, or interactive media—that promote your products, services, or brand to your target audience.

SEM is particularly valuable in digital marketing because it allows you to create targeted ads that can have a greater consumer impact. Implementing SEM involves five components:

Choosing keywords that lead to your ad
Designing your ad’s content
Identifying the best landing page for your ad
Developing a bidding strategy for keywords
Analyzing results and optimizing content accordingly

Search engine marketing is more relevant when consumers actively search for something online. Keep that in mind when choosing what keywords to bid on.

For example, if you plan to travel to Boston, you might search for “hotel in Boston'' on Google. While several hotels will match those keywords, chains like Hilton could use SEM and bid on that generic keyword to ensure you see its website first.

“By investing in generic keywords, you’re more likely to attract a wider range of consumers who may not be familiar with or thinking of your brand when searching for a product such as ‘hotel in Boston,’” Gupta says in Digital Marketing Strategy .

Digital Marketing Strategy | Develop digital marketing strategies that reach and retain customers | Learn More

4. Search Engine Optimization

Another essential digital marketing skill is search engine optimization (SEO) —improving your website's visibility and ranking in organic search engine results.

Nearly 68 percent of online experiences begin with search engines like Google. Unlike SEM’s focus on paid search, SEO improves your website’s content, keywords, meta tags, site structure, and user experience so that web pages appear toward the top of search results.

According to Digital Marketing Strategy , search engines rank web pages according to:

Relevance: Whether content matches the intent behind your user's search query.
Authority: Your website’s credibility based on factors such as content expertise and brand reputation.

By understanding search engine algorithms and implementing SEO best practices, you can avoid spending too much on paid ad clicks and improve your website’s traffic, visibility, and user engagement at little to no cost.

5. Brand Development

According to a survey by digital asset management company Bynder , one of marketers’ top concerns is effectively engaging with consumers on crowded digital platforms.

One way to improve consumer engagement is through brand development —managing your company’s identity and reputation across marketing platforms. But it can be an uphill battle.

“Digital marketing can have a harder time building brands,” Gupta says in Digital Marketing Strategy , “building the imagery, and creating a story around the brand. This is changing over time, but typically, digital marketing has been focused on performance marketing rather than on brand building.”

Performance marketing focuses on meeting specific, short-term, measurable targets. For example, when consumers are ready to buy, performance marketing considers their Google search, what ad or owned media they click on, and whether they bought your product.

To account for their emotional motivations, you must focus on brand-building —the long-term process of building broader awareness and knowledge of your brand. You can do so by establishing a unique brand voice, visual identity, and messaging that resonates with customers so they connect with your products and services.

6. Email Marketing

Before digital marketing emerged, most companies reached customers through print mail and advertisements. But that’s changed. According to a study by technology research firm The Radicati Group , the number of email users is expected to reach nearly 4.5 billion by the end of 2024. Research also shows that the average time users check their email daily is 172 minutes, making it crucial to understand how to use email marketing.

Email marketing involves sending targeted, personalized emails to segmented groups of customers to build relationships, promote your products and services, and educate them.

It’s critical to balance broad email content for new customers with more targeted content for your existing ones.

“You have to use both approaches and balance them,” says Kate Laliberte, head of e-commerce at footwear company OOFOS, in Digital Marketing Strategy . “You have to have a marketing program that reaches a broad set of customers talking about the products and the company. But you have to be able to make it feel relevant to the consumer as well by sending some of those emails that are more focused on the activity or the actions they took.”

This means your customers should expect personalized emails featuring their names, tailored recommendations from their past purchases, and exclusive deals that align with their interests and browsing habits.

Another benefit of email marketing is that it’s budget-friendly.

“Email marketing is cost-effective because a company can reach consumers without paying ad dollars to Google or Facebook,” Gupta says in Digital Marketing Strategy .

By gaining confidence in your email marketing, you can nurture customer relationships, drive conversions, and increase your target audience’s engagement.

7. Social Media

Social media is one of the most commonly used digital platforms. According to data from Pew Research , nearly 72 percent of the U.S. population uses social media.

In an age of social influencers, your business must maintain a digital presence to ensure it remains relevant to consumers.

Social media platforms your business can use include:

While Facebook is the most popular , you should understand how to incorporate other channels in your digital marketing plan. Doing so enables you to engage with a more diverse audience and gain additional consumer insights.

“In contrast to surveys and focus groups to gain customer insights, social media provides a free and unfiltered forum for companies to become aware of and understand their consumers’ attitudes and behaviors,” Gupta says in Digital Marketing Strategy .

By capitalizing on social media, you can better understand your customers’ preferences and enhance your marketing strategies.

Your Guide to Online Learning Success | Download Your Free E-Book

How to Improve Your Digital Marketing Skills

While some marketers can improve their digital marketing skills on the job, others require a more in-depth approach. If the latter resonates with you, an online course can be an effective way to develop your skills while having the flexibility to continue developing professionally at work.

For instance, Digital Marketing Strategy is designed to help you craft digital marketing strategies that reach and retain your customers. Through real-world case studies, you can learn how to become a more effective marketer using today’s digital tools.

Do you want to enhance your digital marketing skills? Explore Digital Marketing Strategy to discover how. If you’re interested in exploring online education but aren’t sure where to start, download our free guide to online learning success .

About the Author

111 Social Media Marketing Essay Topic Ideas & Examples

🏆 best social media marketing topic ideas & essay examples, 👍 good essay topics on social media marketing, 🎓 most interesting social media marketing topics to write about, ⭐ simple & easy social media marketing essay titles, ❓ research question about social media marketing.

Social Media Marketing and Promotion In conclusion, like the other firms operating in the clothing sector, Rock and Diesel are struggling to retain their market share.
Social Media Marketing (SMM) as Networking Technique Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
Social Media Marketing Plan: Subway Fast Food Attract The main objective of this digital marketing plan is to attract the younger customers’ market through the Subway’s website and a twitter fun page in order to increase the customer traffic in its stores.
Brandy Melville Social Media Marketing It is based on this that this project will attempt to establish an online social media marketing campaign for the company that encompasses a wide variety of online social media platforms in order to penetrate […]
Social Media Impact on Marketing Strategies The framework relies on the following scenario: the businesses spend large sums of money in order to employ the teams of the most skillful and experienced marketers and craft the most aggressive and effective marketing […]
Internet Marketing: Use of Social Media by Artists to Market Their Music Today, the success of an artist is not directly related to the number of albums they have sold but rather to a number of combined factors including: ticket sales, Internet hits and the amount of […]
Social Media as an Effective Marketing Tool To bring out this significance of social media networks, the article will highlight the popularity of social media networks, how they can be used to collect views and how they can be used to show […]
ACC Wholesale: Social Media Marketing Plan Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer […]
Social Media Marketing Attitude Survey These research questions helped me to decide the scope of the survey and questions to be included in the questionnaire. Firstly, I had to develop an understanding of the ethical issues related to the informed […]
The Interview About Social Media Marketing (SMM) SMM is designed to create attractive content for the users to share on their social networks in order to help the company increase the popularity of its brand, attract the attention of potential customers and […]
Social Media Marketing of Luxury Fashion Brands The objectives of the study: To examine the impact of companies’ messages on consumer behaviour; To explore the influence of people’s messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.
Social Media Marketing and User Satisfaction The research primarily focuses on marketing and demonstrates the significance of social media users’ thoughts, preferences, and activities. The privacy of users’ information is a significant issue regarding the security and use of social media […]
The #LOTRLive Firm’s Marketing and Social Media Project The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is […]
Social Media Marketing to Show Green Values First of all, for the successful conduct of the research, it is necessary to determine the research question and the methodology to be used.
Social Media and Marketing: Discussion According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community.
ASOS: Social Media Marketing Discussion The primary buyers’ persona is a spectator, although the filter has enabled many posters creators to join the campaign, who, in turn, have drawn conversationalists into discussing the brand.
Apple Inc.’s Marketing Communication and Social Media Strategy Secondly, Apple compensates for the lack of a clear marketing communication strategy on social media with the active involvement of key figures within the company.
LEVE Jeans & Co: Role of Social Media in Marketing LEVE Jeans & Co has to use social media as the means to introduce its brand, find customers, and make people believe in the company.
Social Media Marketing and Its Impact on Business Most SMM marketing plans involve the following steps; engagement, content, and recognition/reward. These are the plans that firms entering SMM employ to be successful in SMM.
Application of Social Media Marketing Platforms The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the […]
Social Media Marketing: The New Frontier for Corporates Social media marketing (SMM) is the art of using social networking sites to optimize a company’s visibility and website traffic.
Marketing in Social Media: Concepts and Strategies Social media marketing is a significant procedure, and its concepts are largely based on modern approaches to the organization of interaction with customers on the Internet.
Examining H&M’s Marcom Tools: Social Media and Direct Email Marketing Today, companies are in search of the most effective ways to communicate with the target audience to attract the attention of people and keep them loyal.
Social Media Marketing and Brand Communication In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this […]
Social Media Marketing Strategies for Career Advancement The researcher reviews the literature on the subject, analyses own personal data, and proposes a model of successful career advancement for the users of LinkedIn.
10 Steps of Getting Started With Social Media Marketing Personally I, as a marketing student, support the contents of the article and the arguments of the author due to several reasons, for instance, effective application of the Strength Weakness Opportunity Threat analysis.
Colgate Company’s Social Media and Mobile Marketing A powerful positioning should “indicate the targeted customers and the value provided by the product”. The company will also use proper positioning strategies in order to market the product.
Celebrity Advertisement in Social Media Marketing The present research aims to test the hypothesis that exposure to SMI advertisement leads to a decrease in the perceived trustworthiness of celebrities who also engage in social media marketing.
Spotify Company’s Social Media Marketing Tying up its business to social media is one of the reasons identified in the article that explained the rapid growth of Spotify’s audience.
UC Riverside Men’s Basketball Team’s Social Media Marketing In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR […]
Social Media Marketing: Business Optimization The main problem that is experienced by many companies across the world is the increase in competition from rivals. In conclusion, it is clear that the use of online platforms to market products is gaining […]
Las Vegas Hotel Industry: Social Media and Marketing The hotel industry in Las Vegas needs to employ social media in communication to relay the intended message to its potential consumers concerning the products offered by various hotels in the region.
Nike Company Social Media Marketing Nike promotes a large variety of women’s running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting […]
Wet Seal Company’s Social Media Marketing Strategy Trends in the Future Season To choose some merchandise for the future season, it is necessary to analyze major trends of the future season in the world of fashion.
Social Media Marketing: Facebook Important Components for Consideration by a Legally Astute Social Media Marketing Manager A marketing manager must firstly understand the knowledge that relates to specific regulations, tools, and the general resources involved during the use of […]
Digital Marketing and Social Media Strategy Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the […]
Social Media Marketing and Consumer Transactions The people who have liked these pages get to comment on some of the projects that the specific company has, they can give their ideas, and send messages directly to the company that is producing […]
Social Media Marketing Plan In social media, monitoring refers to the method of tracking, measuring and evaluating the marketing activities of a company’s on the social platform.
Social Media and Marketing This report aims to address social media and brand in areas of social media and brand development, new social media and brand community, sales transformation, and ethical issues.
Mobile Social Media Marketing The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends.
Social Media as Part of PR & Marketing Strategy However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, […]
New Social Media Marketing Tools There are a great number of new media tools for marketing and advertising through social networking, including blogs, social bookmarking sites, and famous social networks. Social bookmarking is a process that provides a quick access […]
Concept of Online Social Media Marketing The link to the company website should be offered. The clients should be encouraged to visit the company website.
Social Media Marketing Merits and Demerits The easy access to the internet can increase the use of the social networks. Subsequently, the access can enhance the sharing of information among the users of the social media.
The Use of Social Media in Marketing There is every indication that social media marketing is rapidly replacing the conventional marketing platforms that have been used for a long time. The dissemination of marketing messages is the main principle behind viral marketing […]
Effects of Lack of Social Media Marketing on Papa Pita Bakery It is quite evident that the failure by the Papa pita bakery to market its products through social media has affected it in diverse ways.
Social Media Marketing Methods for Customer Acquisition
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Choosing the Right Marketing Essay Topic: A Mini Guide. Exciting Marketing Essay Topics to Consider. Understanding Consumer Behavior. Digital Marketing Strategies. Branding and Brand Management. Ethical Considerations in Marketing. Innovation in Marketing. Global Marketing. Content Marketing.
Digital Marketing Essay
Digital Marketing Essay. Sort By: Page 1 of 50 - About 500 essays. Satisfactory Essays. Digital Marketing. 3318 Words; 14 Pages ... Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of ...
Digital Marketing: Opportunities and Challenges to Organisations Essay
Digital marketing is the use of various communication avenues such as Web, e-mails, print media, and other electronic medium to convey marketing information to organisation's customers and potential customers (Klososky). In the modern times, digital media are influencing the marketing activities of many organisations across the world.
Digital Marketing Essays: Examples, Topics, & Outlines
Digital marketing is a marketing initiative leveraging the internet and online media through computers. With marketing simulation, it is easy to incorporate appropriate strategies virtually and, through that, be able to save on expenses and reduce any risks associated with experimentation.
Digital marketing: A framework, review and research agenda
Digital marketing itself is enabled by a series of adaptive digital touchpoints encompassing the marketing activity, institutions, processes and customers. Significantly, ... To keep our analysis tractable we have focused only on papers in the marketing domain. However, there are several important contributions in the area of information ...
(PDF) DIGITAL MARKETING
This essay focuses on the value of digital marketing, how it differs from offline marketing, and how social media platforms and technology tools affect the success of digital advertising strategies.
What Is Digital Marketing? Types, Strategies & Best Practices
Digital marketing is one of the most popular and powerful ways to generate awareness, interest and sales for your products or services. As the name implies, digital marketing is conducted via ...
(PDF) A Literature Review on Digital Marketing: The Evolution of a
The digital marketing platforms (e.g. social media) and micro-enterprises analyses were carried out by reading and analysing 30 peer-reviewed journal papers and summarising them in two tables ...
What Is Digital Marketing? Types, Skills, and Careers
Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and mobile devices, to connect with customers. More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey. Digital marketing strategy includes ...
The effect of digital marketing transformation trends on consumers
1. Introduction. These days, digital marketing has become part of people's daily lives around the world. As of January 2021, there were 4.66 billion internet users worldwide—59.5% of the global population (Statista, Citation 2021).Vietnam alone has 70.3% of the population using the Internet, an increase of 0.8% over the same period last year.
Digitalization and its impact on contemporary marketing strategies and
Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021, 2022).Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the ...
(PDF) Digital Marketing Strategies and the Impact on Customer
A Systematic Review. Mohammed T. Nuseir , Ghaleb A. El Refae, Ahmad Aljumah, Muhammad Alshurideh , Sarah Urabi, and Barween Al Kurdi. Abstract The aim of this study is to explore the contemporary ...
7 Digital Marketing Skills You Need to Create an Effective Marketing
1. Technology Proficiency. Technology proficiency is essential in digital marketing. To execute campaigns successfully, you must know how to use automation tools, software, and digital platforms. Digital marketing tools include: Customer relationship management systems. Analytics software. Ad management tools.
111 Social Media Marketing Essay Topic Ideas & Examples
Attract The main objective of this digital marketing plan is to attract the younger customers' market through the Subway's website and a twitter fun page in order to increase the customer traffic in its stores. ... ⭐ Simple & Easy Social Media Marketing Essay Titles. We will write a custom essay specifically for you by our professional ...
Navigating The Digital Marketing Landscape: Effective Strategies For
The use of predictive analytics and AI in digital marketing is set to grow. These technologies can forecast consumer trends, optimize marketing campaigns in real time and even personalize consumer ...
(PDF) A Critical Review of Digital Marketing
marketing, also referred to as o nline-marketing, web-market ing, e-marketing, or i-marketing, is the marketing of products or services over the Internet. Fig. 1: Internet and Mobile Users
250 and 500 Words Essay on Digital Marketing
500 Words Essay on Digital marketing. Introduction. Digital marketing is defined as an action that is performed with the help of any form of electronic media for the promotion of services and goods. This is basically an internet-based task that aims at selling of products or offering services. 250 Words Essay on Digital marketing.

103 Digital Marketing Essay Topic Ideas & Examples

118 Digital Marketing Essay Topics

100+ Marketing Essay Topics

What is a Marketing Essay?

Choosing the Right Marketing Essay Topic: A Mini Guide

Exciting Marketing Essay Topics to Consider

Understanding Consumer Behavior

Digital Marketing Strategies

Branding and Brand Management

Ethical Considerations in Marketing

Innovation in Marketing

Global Marketing

Content Marketing

Challenges in Marketing

Foundations of Marketing

Consumer Behavior Insights

Trends in Digital Marketing

Branding Dynamics

Social Media Marketing

Ethics and Morality in Marketing

Marketing in the Age of Technology

Relationship Marketing

Integrated Marketing Communications

Niche and Guerrilla Marketing

Future of Marketing

Retail and E-commerce Marketing

B2B Marketing

Marketing and Psychology

Emerging Markets

Marketing in Healthcare

Non-Profit Marketing

Experiential Marketing

Marketing Analytics

Sustainability in Marketing

Order Essay

Useful References

Digital Marketing Essay

Digital Marketing

The Marketing Of Digital Marketing Essay

Marketing Analysis : Digital Marketing

Disadvantages Of Digital Marketing

Popular Topics

Digital Marketing Essays (Examples)

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Digital Marketing and Luxury Brands

Digital Marketing on the Internet

Digital Marketing in Health Care

Benchmarking Digital Marketing Strategies for Businesses

Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya

Relationship Marketing Digital Marketing Development Rm Theory

Digital Marketing Fundamentals

Worldwide e Bikes Venturing into Australia

Digital Marketing Details and Plans

Digital Marketing and Target

Marketing Space and Place the

Marketing in the Banking Industry Prescott Valley

Marketing an Exploratory Study on

Marketing Nike Has Long Been

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Research Paper

Dissertation

Research Proposal

What Is Digital Marketing? Types, Skills, and Careers

What is digital marketing?

5 types of digital marketing (with examples)

1. Search engine optimization (SEO) and search engine marketing (SEM)

Data drives SEO marketing

2. Content marketing

3. Email marketing

4. Pay-per-click (PPC) advertising

5. Social media marketing

Digital marketing salary and job outlook

How to become a digital marketer

Advance your digital marketing skills with Coursera

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Digitalization and its impact on contemporary marketing strategies and practices

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