cover letter for nonprofit development

3 Inspiring Nonprofit Cover Letter Examples

By Status.net Editorial Team on February 14, 2024 — 8 minutes to read

The nonprofit sector includes organizations that are neither part of the government nor operated for profit. When you interact with nonprofits, you’re looking at a diverse group with missions ranging from education and health to environmental conservation and the arts.

Nonprofits are typically funded by donations, grants, and membership dues and are driven by a mission to serve the public. Unlike for-profit businesses, they reinvest any surplus revenues back into their programs and services. This structure means that your passion and alignment with the organization’s mission can often be just as important as your professional skills.

When writing a cover letter for a job in the nonprofit sector, it’s important to highlight both your professional abilities and your dedication to the cause. This could include volunteer experience, board memberships, or simply a strong personal connection to the mission of the organization.

Crafting Your Cover Letter

A stellar cover letter grabs attention by aligning your skills and passion with the nonprofit’s mission and the job at hand. Here’s how you can craft one that stands out.

Analyzing the Job Description

Start by thoroughly reading the job posting to understand what the nonprofit is looking for. Identify keywords and phrases related to skills, experiences, and values. You can use these to tailor your cover letter to demonstrate you’re a perfect fit for the role. For example, if “community outreach” is a frequently mentioned phrase, highlight your experience in this area.

Knowing Your Audience

Research the organization to get a sense of its culture and values. Use this insight to talk directly to the nonprofit’s needs and show you’ve done your homework. For instance, if the organization values innovation, you can mention a time you implemented a new process or project.

Personalizing Your Introduction

Begin with a compelling opening sentence that introduces you and your interest in the organization. A personal story or a connection to the cause can make your cover letter memorable. For example: “Seeing the impact of your homeless outreach inspired me to apply.”

Outlining Your Relevant Experience

In bullet points, list the experiences that directly relate to the job. Explain how each experience has prepared you for the specific responsibilities of the role. For example, if you’re applying to be a grant writer, list success stories of past grants you’ve secured.

Demonstrating Your Passion for the Cause

Let your enthusiasm for the work shine through by sharing why the mission matters to you. Relate personal experiences or achievements that show your commitment. For example: “Volunteering with (…) initiative confirmed my dedication to environmental advocacy.”

Concluding with a Strong Finish

End with a confident and polite closing that invites further conversation. Express excitement about the prospect of contributing to the team and the cause. For example:”I am eager to bring my experience in nonprofit management to your esteemed team and am looking forward to discussing how I can support your goals.”

Formatting Your Cover Letter

Structuring your document.

Your cover letter should have a clear structure with an introduction, body, and closing. In the introduction, briefly mention the job you’re applying for and your enthusiasm about the mission of the nonprofit. The body of the letter should consist of one to two paragraphs where you highlight your relevant experience and achievements. Finally, end your letter with a strong closing statement, expressing your desire to discuss how you can contribute to the organization.

Choosing the Right Font and Size

You should select a professional and easy-to-read font such as Arial or Times New Roman. Your font size should be between 10 to 12 points to ensure readability. Keep margins at standard 1-inch on all sides to present a tidy page, and use single spacing within paragraphs with a blank line between each paragraph.

Templates and Examples

Crafting a personalized cover letter can greatly increase your chances of landing a job interview in the nonprofit sector. Here, you’ll find templates specifically designed for various levels of experience, whether you’re just starting out, have years of professional experience, or are transitioning to the nonprofit world.

Entry-Level Nonprofit Cover Letter Example

If you’re fresh in the workforce and eager to contribute to a cause, your cover letter should highlight your volunteer experiences and the skills you’ve gained from them. Remember, you’re telling a story about why you’re passionate about the nonprofit’s mission.

Example: Subject: Application for the Position of Community Outreach Coordinator

Dear [Hiring Manager’s Name],

I recently graduated with a degree in Social Work and found great purpose in my volunteer work with [Local Nonprofit Organization], where I deepened my understanding of community engagement and developed strong organizational skills. I am excited about the opportunity to bring my dedication and fresh perspective to [Nonprofit’s Name] as your next Community Outreach Coordinator.

Experienced Professional Cover Letter Example

For you, as someone with substantial experience, your cover letter is an opportunity to demonstrate how your track record can translate into success for the nonprofit. Be specific about your achievements and how they align with the values and goals of the organization.

Example: Subject: Application for Senior Program Manager Position

With over 10 years of program management experience, notably with [Previous Nonprofit], I significantly increased program efficiency by 20% and spearheaded a fundraising campaign that raised over $100,000. My commitment to fostering community growth and empowering diverse groups aligns seamlessly with the mission of [Nonprofit’s Name]. I am excited to bring my expertise and innovative strategies to your team as the Senior Program Manager.

Career Change to Nonprofit Sector Cover Letter Example

Your cover letter should reflect a clear, genuine reason for shifting to the nonprofit sector. Draw parallels between your past experiences and how these can benefit the organization. It’s important to show that your skills are transferable and that your passion for the mission is a driving force behind your career change.

Example: Subject: Application for the Role of Advocacy Coordinator

After a successful decade in the legal sector, I am ready to apply my expertise in advocacy and policy analysis to make a meaningful impact in the nonprofit realm. My experience winning complex legal battles translates well to the tenacious approach needed as an Advocacy Coordinator with [Nonprofit’s Name]. I am passionate about your mission and eager to contribute to your team with fresh strategies and a strong commitment to social change.

Common Mistakes to Avoid

When crafting your nonprofit cover letter, ensure you don’t make these common errors:

• Neglecting Customization: Each nonprofit has its unique mission and values. Remember to tailor your cover letter to each organization’s specific ethos. A generic cover letter can imply a lack of genuine interest.
• Overlooking Details: Always double-check for typos, grammatical errors, and incorrect information. These mistakes can suggest you lack attention to detail or professionalism.
• Repeating Your Resume: Your cover letter should complement your resume, not repeat it. Use this space to expand on your experiences and explain how they align with the nonprofit’s goals.
• Being Too Lengthy: Keep your cover letter concise. Aim for a maximum of one page. Your goal is to maintain the reader’s interest with a clear and brief message.
• Skipping the Thank-You: End your cover letter by expressing gratitude for the consideration. It’s a simple but powerful way to show your appreciation and courtesy.

Best Practices for Follow-Up

After you’ve submitted your nonprofit cover letter, effectively following up can make a significant difference in how your application is perceived. Post-submission, it’s important to remain engaged and show your continued interest in the position.

Monitoring Your Email and Voicemail

Regularly check your email and voicemail for any responses or further instructions from the nonprofit organization. Promptness in your response conveys your eagerness and professionalism.

Being Proactive with Hiring Managers

If you haven’t heard back within a week or two, don’t hesitate to reach out. A courteous email inquiring about the status of your application demonstrates initiative, but remember to be respectful of the hiring manager’s time. Related: Get More Interviews: Follow Up on Job Applications (Templates)

Frequently Asked Questions

What are the key components to include in a cover letter for a nonprofit position.

In your nonprofit cover letter, you should include your passion for the mission of the organization, specific examples of your past achievements, and how they align with the goals of the nonprofit. Highlight your teamwork and communication skills, and don’t forget to mention any volunteer experience.

How can someone with no experience approach writing a cover letter for a nonprofit job?

If you’re lacking experience, focus on your transferable skills such as organization, enthusiasm, and the ability to learn quickly. Share your understanding of the nonprofit’s mission and express how your personal values align with it. You might discuss relevant coursework or extracurricular activities that demonstrate your commitment.

What’s the ideal length for a cover letter when applying to a nonprofit organization?

Your cover letter should be concise, ideally one page, with no more than three to four paragraphs. This shows that you can communicate effectively and respect the reader’s time, which is important in the fast-paced nonprofit sector.

Could you provide tips on formatting a compelling cover letter for NGO job applications?

Use a professional and readable font size, typically between 10-12 points, and keep the margins to about one inch on all sides. Align your text to the left and use bullet points to make achievements stand out. Ensure your layout has plenty of white space for easy readability.

In what ways can a program coordinator cover letter be tailored to highlight relevant skills for a nonprofit role?

Your program coordinator cover letter should demonstrate your project management skills, ability to work with diverse groups, and experience in organizing events or campaigns. Mention any successful programs you’ve run or contributed to and how they have made a positive impact.

What are some effective strategies for enhancing my cover letter when applying for jobs in the nonprofit sector?

Personalize your cover letter by addressing it to an individual rather than using a generic salutation. Use the job description to guide you in highlighting the most relevant experiences and skills you have. Use stories and examples that you think will resonate with the organization’s culture and mission.

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Professional Non Profit Cover Letter Examples for 2024

Your non profit cover letter must immediately capture attention. It should clearly state your organization's mission and the specific need you aim to address. In the second paragraph, highlight your track record of success and the impact your nonprofit has made. Provide evidence of your financial accountability and transparency to reassure potential supporters of your credibility.

Cover Letter Guide

Non Profit Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Non Profit Cover Letter

Key Takeaways

Crafting a compelling non-profit cover letter can be daunting, especially if you've already dived into the job application process only to hit the snag of needing one. Remember, your cover letter is your chance to convey a powerful narrative about your proudest professional moment without echoing your resume. Strike the right balance between formality and authenticity, sidestep clichés, and keep it concise—a single page is your canvas to make a memorable impression.

• Personalize your non profit cover letter and get inspired by other professionals to tell a compelling story;
• Format and design your non profit cover letter to make an excellent first impression;
• Introduce your best achievement in your non profit cover letter to recruiters;
• How to make sure recruiters get in touch with you, using your non profit cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your non profit resume and get ready to forward your job application in a flash.

If the non profit isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Non Profit resume guide and example
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Non Profit cover letter example

ISABELLE TODD

New Orleans, LA

+1-(234)-555-1234

[email protected]

• Highlighting relevant experience: Reference to successfully managing a significant multi-regional education initiative demonstrates practical project coordination skills that can be directly applied to the role in question.
• Quantifiable achievements: Mentioning a specific percentage increase in project efficiency and a ranking within the team provides measurable outcomes that validate the candidate's effectiveness and contribution to their previous organization.
• Alignment with the organization’s mission: Expressing excitement about contributing to the potential employer's mission indicates a shared vision and suggests that the candidate's values align with the company's, which is essential in the non-profit sector.

What about your non profit cover letter format: organizing and structuring your information

Here is one secret you should know about your non profit cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your non profit cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your non profit cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your non profit cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a non profit cover letter

• Header: Include your contact information and date, ensuring the recruiter knows who you are and how to contact you for further discussions about the non-profit role.
• Greeting: Address the letter to a specific person if possible, showing that you've done your research and are personally invested in the organization and its mission.
• Introduction: Briefly state your purpose for writing, your interest in the non-profit sector, and how your values align with the organization's mission.
• Body: Highlight relevant experience, skills, and volunteer work that showcase your commitment to social causes and demonstrate your potential contributions to the non-profit.
• Closing: End with a call to action, expressing your enthusiasm for the opportunity to discuss how you can support the organization's goals and thanking the reader for considering your application.

Key qualities recruiters search for in a candidate’s cover letter

Strong commitment to the organization's mission: Demonstrates a deep understanding of and passion for the nonprofit's cause, which is essential for inspiring stakeholders and driving the organization forward.

Proven fundraising experience: Critical for generating resources required for the organization's operations and projects, showcasing the ability to attract donations, grants, and other forms of financial support.

Volunteer management skills: Essential for engaging and coordinating the efforts of volunteers, who are often the backbone of nonprofit operations, ensuring efficient use of human resources.

Experience with budget management: Necessary for ensuring financial sustainability and responsible stewardship of funds, which is crucial for maintaining donor trust and organizational viability.

Cultural competence: Important for working effectively with diverse populations, which is often a key aspect of nonprofit work, demonstrating sensitivity and adaptability to different community needs.

Strong communication skills: Vital for articulating the organization's mission, advocating for its cause, and building relationships with donors, volunteers, and the communities served.

How to start your non profit cover letter: with a greeting, of course

Have you ever considered just how powerful a personalized salutation can be?

We sure have news for you! Your non profit cover letter should start with the right salutation to recruiters, nurturing a sense of respect and individuality.

Greet recruiters by using their first name (e.g. "Dear Tom" or "Dear Patricia") if you've previously established contact with them.

Otherwise, opt out for the less familiar, "Dear Ms. Peaches" or "Dear Ms Kelsey", if you've found the recruiter's name on LinkedIn or a corporate website.

"To whom it may concern" is never a good option, as it creates a sense that you've been sending out your non profit cover letter to anyone. Instead, use "Dear HR team" or "Dear (company name) recruiter" for a feeling of exclusivity.

List of salutations you can use

• Dear [Hiring Manager's Name],
• Dear [Executive Director],
• Dear [Mr./Mrs./Ms. Last Name],
• Dear [Members of the Search Committee],
• Dear [Board of Directors],
• Dear [Department Name] Team,

How to start your non profit cover letter introduction

The opening paragraph of your non profit cover letter can seem like a real enigma.

Where do you start writing ?

In your non profit cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Storytelling in the middle (or body) of your non profit cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your non profit cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Finishing off your non profit cover letter with what matters most

So far, you've done a fantastic job in tailoring your non profit cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your non profit cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

Is it beneficial to mention that you have no experience in your non profit cover letter?

Lacking professional experience isn't the end of the world for your non profit cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Summarizing the most important aspects in writing your non profit cover letter, remember to:

• Create a personalized non profit cover letter for each role you apply for, that includes the recruiter's name in the salutation;
• Format your non profit cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
• Always start off your non profit cover letter with two sentences that reflect what is most important about your application;
• Your non profit cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
• Instead of opting for the "Sincerely yours" ending, close your non profit cover letter with a nod to the future with what you aim to achieve in this potential role.

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Land your dream job, 5 cover letter tips | get noticed by your dream social-impact organization.

Idealist Guest

Resumes are important for any job application but for nonprofits and social-impact organizations, cover letters are the place where a hiring manager should be able to easily determine whether a candidate is a strong fit.

What can you include in your cover letter to impress employers hiring for social-impact jobs ? Read on to find out!

Tip #1: It's all about the mission

A mission statement describes an organization’s main purpose. Everything that nonprofits and social-impact organizations do is mission-based, so it makes perfect sense that these employers look to hire people who are passionate about the organization's mission. Make sure your cover letter reflects your connection to the mission.

If an organization’s mission focuses on strengthening the rights of people living in slums, they will want to hire people who are passionate about helping disadvantaged populations.

So, how do you capture that in a cover letter?

When crafting a nonprofit cover letter , provide examples that demonstrate your passion for the organization’s mission and a related experience.

Compare a cover letter that says, “I found your job posting on your website and I am highly qualified for this role” with one stating, “I am passionate about helping disadvantaged people. I started a club to raise funds for kids experiencing homelessness when I was a teenager, and more recently spent three years working for human rights organizations in the outreach department.”

Put yourself in the shoes of a hiring manager. Which candidate’s cover letter better demonstrates that they are a good fit for your organization’s poverty rights-focused mission?

Tip #2: Say why you are passionate about the organization or its work

In a past career, I worked for the National Wildlife Federation on projects to protect the Great Lakes and was often part of the hiring team. I can very specifically recall one cover letter in particular (this candidate was submitting a cover letter and resume in application for a spot on the Lake Superior project team) that read:

" My family had a cabin on Lake Superior and I spent every summer swimming and kayaking there. I would be thrilled to devote my passion and relevant skills to protect this truly great lake.”

This cover letter was memorable. It showed that the candidate had a strong personal connection to Lake Superior. Ultimately, this cover letter won the candidate an interview.

Tip #3: Highlight successes you have had using skills critical for the position

Resume bullets are good for succinctly highlighting relevant skills but often cannot do justice in providing the details that bring a success story to life.

If, for example, you are applying to a position that requires relationship building and fundraising skills, You may have a resume bullet that says: " Cultivated relationships with new foundations resulting in $1 million new funding."

In a cover letter you can elaborate:

“I would be thrilled to help XYZ organization strengthen relationships with foundations and to increase funding levels. While working at ABC organization, I took the time to develop strong relationships with leaders at three new foundations and to understand their giving priorities. As a direct result of my efforts, all three foundations invited us to submit grant proposals totaling $1 million which we were ultimately awarded thereby doubling our funding.”

Tip #4: Name-dropping

These days having a strong resume and cover letter is not a guarantee that you will be selected for a highly competitive interview slot. Outside candidates are often competing against candidates that may have interned or worked previously at the organization. In other cases, candidates may know someone in the company that can vouch for them .

It can be a big gamble for employers to hire a candidate that looks good on paper but who has not been vetted by staff, board, or others whose opinion the organization respects. Hiring managers do not want to take this gamble.

What can an outside candidate do to compete?

Consider who you know that either works at the organization or whose opinion would be respected, and mention that person in your cover letter.

Of course, this tactic will only work if the person knows you fairly well and can say good things about you, so make sure that is the case before you mention their name in your cover letter.

Pro tip: Ask the person whose name you’ll be including to make sure they are okay with you mentioning their name and send them a copy of your cover letter as an added courtesy.

What would this look like in a cover letter?

Perhaps your professor has collaborated on research with a targeted employer and they would value her opinion. You might mention in your cover letter:

“I heard about this position from Professor X who recently collaborated with your organization on ABC project. She strongly encouraged me to apply because I have worked on similar projects.”

So what happens when I mention a person’s name in my cover letter?

The hiring manager will likely reach out to that person if they are interested in you as a candidate. They will ask them questions to “ground-truth” the type of person you are. Do you get along with others? Are you an effective team member? Any issues?

It is difficult for a hiring manager to assess your character from your application alone so it is extremely helpful for them to have a trusted person that they can consult. When you provide them with a name, it makes their job easier and can elevate your candidacy.

Tip #5: Highlight a major challenge for the organization and suggest solutions

Finally, if you really want to impress the hiring manager, identify a major challenge for the person in the role and suggest some innovative solutions.

How do I determine what might be a big challenge for someone in that role?

Set up an informational interview (a brief chat) with someone working in that department and ask them.

What does this tell the hiring manager?

It shows that you would be an outstanding staff member, someone who is a creative problem solver and who takes the initiative to make the organization better.

In your cover letter, you might say:

“I understand that one of the major challenges for the person in this role is to build local community support for this new project. If hired, I would identify key leaders in the community that may be supportive and look to engage them to help build community support. I would also use social media to educate the community about the project. Finally, I would develop an incentive program to get local business and organizations on board.”

Follow these five tips for making your cover letter stand out and get hired by your dream social-impact organization.

About the Author | Lisa Yee-Litzenberg is a certified career coach and President of  Green Career Advisor , helping individuals find their career niche and secure their dream jobs in the environmental and social-impact sectors. Prior to her current role, Lisa led the environmental career services at the University of Michigan for 10 years and spent 12 years working for the National Wildlife Federation.

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Nonprofit Cover Letter

Introduction:

A nonprofit cover letter is an essential part of the application process for any position within a nonprofit organization. This letter serves as a way for candidates to introduce themselves, highlight their qualifications and skills, and demonstrate their passion for the nonprofit sector. A well-written nonprofit cover letter can make a strong impression on hiring managers and increase your chances of landing your dream job in the nonprofit world.

Dear Hiring Manager,

I am writing to express my strong interest in the Program Coordinator position at XYZ Nonprofit Organization. With a proven track record of success in program management and a genuine passion for making a positive impact in the community, I believe I am an ideal candidate for this role.

I have over five years of experience in nonprofit program coordination, where I have developed and implemented various initiatives that have positively impacted the lives of underserved populations. My ability to build and maintain relationships with stakeholders, collaborate with team members, and manage budgets has resulted in significant program growth and success.

Additionally, my strong communication and organizational skills, as well as my attention to detail, have allowed me to successfully manage multiple projects simultaneously and ensure that they are completed on time and within budget. I am confident that my skills and experience make me a valuable asset to XYZ Nonprofit Organization.

Thank you for considering my application. I am eager to contribute my skills and passion to XYZ Nonprofit Organization and make a meaningful difference in the lives of the communities we serve.

Sincerely, [Your Name]

I am writing to apply for the Development Associate position at ABC Foundation. With a strong background in fundraising, donor relations, and event planning, I am confident in my ability to help ABC Foundation maintain and grow its funding to support its important mission.

Over the past three years, I have worked as a Development Coordinator at XYZ Nonprofit, where I successfully coordinated fundraising campaigns, cultivated relationships with donors, and organized events that raised over $500,000. I am passionate about connecting donors with causes they believe in and have a proven ability to effectively communicate the impact of nonprofit work to inspire giving.

In addition to my fundraising experience, I am also skilled in writing compelling grant applications and researching potential funding opportunities. I have a strong attention to detail, excellent organizational skills, and a talent for multi-tasking, which allows me to effectively manage competing priorities and meet deadlines.

I am excited about the opportunity to contribute to ABC Foundation’s important work and leverage my skills and experience to help secure the necessary resources to advance its mission. Thank you for considering my application.

10 FAQs about Nonprofit Cover Letter:

1. What should be included in a nonprofit cover letter? A nonprofit cover letter should include an introduction, a statement of interest in the position, a summary of your qualifications, relevant experience, and a closing paragraph expressing your enthusiasm for the organization.

2. How long should a nonprofit cover letter be? A nonprofit cover letter should be concise and no longer than one page.

3. Should I include personal stories in my nonprofit cover letter? Including personal stories can be a powerful way to illustrate your passion for the nonprofit sector, but make sure they are relevant to the position or organization you are applying to.

4. Is it important to customize my nonprofit cover letter for each application? Customizing your nonprofit cover letter for each application is important to demonstrate your specific interest in the position and organization.

5. Should I address the cover letter to a specific person? Whenever possible, address your nonprofit cover letter to a specific person rather than using a generic salutation like “To Whom It May Concern.”

6. What should I do if I don’t have direct nonprofit experience? If you don’t have direct nonprofit experience, focus on transferable skills and qualities that make you a strong candidate for the position, such as leadership, communication, and problem-solving skills.

7. Should I mention salary expectations in my nonprofit cover letter? It is generally not recommended to mention salary expectations in your nonprofit cover letter unless specifically asked to do so in the job posting.

8. Is it okay to follow up after submitting a nonprofit cover letter? It is acceptable to follow up after submitting your nonprofit cover letter if a reasonable amount of time has passed without any communication from the organization.

9. What should I do if I don’t have any volunteer experience? If you don’t have volunteer experience, highlight any relevant skills or experiences, such as internships, coursework, or extracurricular activities that demonstrate your commitment to serving others.

10. Should I include references in my nonprofit cover letter? It is not necessary to include references in your nonprofit cover letter. They can be provided separately upon request.

Conclusion:

Crafting an impressive nonprofit cover letter is crucial to standing out in the competitive job market for nonprofit positions. It is an opportunity to showcase your passion, skills, and experience and demonstrate your commitment to making a positive impact in the community. By following the examples and guidelines provided, you can create a compelling nonprofit cover letter that makes a strong impression on hiring managers and increases your chances of landing your dream job in the nonprofit sector.

Introducing John Smith: Your Expert Resume Writer, Cover Letter Specialist, and Career Coach. Meet John Smith, your dedicated partner in crafting the perfect resume, compelling cover letter, and charting your career path to success. With a passion for helping individuals reach their professional aspirations, John brings a wealth of expertise to the table as a resume writer, cover letter specialist, and career coach.

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Resume Worded   |  Career Strategy

14 executive director for non-profit cover letters.

Approved by real hiring managers, these Executive Director for Non-Profit cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Executive Director for Non-Profit
• Program Director for Non-Profit
• Program Director for Non-Profit Organization
• Director of Development for Non-Profit
• Program Manager for Non-Profit
• Non-Profit Program Director
• Non-Profit Development Manager
• Alternative introductions for your cover letter
• Executive Director for Non-Profit resume examples

Executive Director for Non-Profit Cover Letter Example

Why this cover letter works in 2024, highlighting impactful achievements.

This cover letter demonstrates the candidate's ability to make a significant impact in their previous role, which is crucial for an Executive Director position. By providing specific numbers, it showcases their ability to deliver results.

Connecting Skills to Company's Needs

By mentioning a specific accomplishment that is directly relevant to the Sierra Club's mission, the candidate effectively demonstrates their ability to contribute to the organization's goals and make a positive impact.

Conversational Closing

The closing paragraph is concise and strikes a balance between being polite and conversational. This approach helps the cover letter maintain a friendly and engaging tone throughout.

Aligning Personal Experience with Company Vision

What I appreciate about this is how you've tied your past experience directly to the mission of Amnesty International. You're showing how your values align with the organization's, which is compelling for employers. It demonstrates you're not just applying to any job, but specifically chose this one because of shared beliefs.

Highlighting Alignment with Organizational Philosophy

By mentioning your personal experiences that align with the organization's philosophy, you're showing that you understand what the organization is all about. This not only demonstrates that you've done your homework about the company, but also that your values align with theirs. It's a subtle way of saying, "I belong here."

Presenting Quantifiable Achievements

Adding hard numbers to your achievements gives it more weight. This not only proves that you're capable of delivering results, but also gives employers a sense of what kind of impact you can make on their organization. It's one thing to say you're good at something, and another to back it up with quantifiable evidence.

Expressing Admiration for the Company's Contribution

Showing admiration for a company's approach to solving problems gives employers the impression that you're not just interested in the job, but also in the cause. This tells them that you're likely to be passionate and dedicated, which can be a strong selling point.

Offering a Unique Blend of Skills

Naming the unique blend of skills you can bring to the team can help you stand out from other candidates. It shows that you have a combination of skills that can contribute to the organization in a multifaceted way, which could be exactly what they're looking for.

Expressing Interest in Future Discussions

Expressing eagerness to further discuss how your background and skills align with the company's vision and goals shows that you're serious about the role and willing to take the next step.

Show your early connection to non-profit

Mentioning your volunteering experience shows your long-term commitment and passion for the sector, which is a valuable trait for an executive director.

Highlight leadership and financial management

Describing your role in managing staff and a significant budget showcases your capability to handle important responsibilities within a non-profit organization.

Connect your skills to the job needs

Explaining how your specific skills are what the organization needs speaks directly to how you can make a difference, making your application more relevant.

Express alignment with the organization's values

Your interest in their specific focus areas like innovation and community outreach demonstrates you've done your research and are truly interested in contributing to their mission.

Close with a forward-looking statement

Ending your letter by expressing eagerness to discuss your contribution in person shows confidence and a proactive attitude, which is appealing to hiring managers.

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Highlight a long-standing connection with the nonprofit

Mentioning your admiration and volunteer history with the United Way immediately establishes a strong, personal connection. It tells me you're already part of our community and committed to our cause.

Showcase leadership in nonprofit growth

Detailing your experience in raising funds and developing programs offers solid proof of your leadership skills. Your ability to significantly increase fundraising revenue and launch successful programs is exactly what we're looking for in an executive director.

Demonstrate impact through program expansion

Your success in expanding services to more students underlines your capability to scale our impact. It shows you're not just maintaining programs but actively growing them to reach more people in need.

Illustrate readiness to advance the mission

Your enthusiasm to apply your skills at the United Way conveys a strong readiness to lead. It shows you're not just seeking a position, but aiming to propel our mission forward.

Convey gratitude and eagerness for further discussion

Your polite closing makes a positive, professional impression. Expressing eagerness for a discussion shows initiative and a genuine interest in making a tangible impact through our work.

Show your personal connection to the non-profit's mission

Detailing your initial encounter with the cause creates a strong foundation for your application. It demonstrates a genuine dedication that goes beyond job requirements.

Highlight leadership in affordable housing

Describing your oversight of significant funding and innovative initiatives proves your capability to manage resources efficiently and introduce beneficial programs.

Demonstrate team management and collaboration skills

Mentioning your leadership across offices and success in educating households shows your ability to guide teams and collaborate for greater achievements.

Connect your vision with the organization's goals

Expressing a shared passion for the mission and outlining how your background aligns with organizational objectives underlines your potential as a strategic leader.

Express eagerness for a leadership dialogue

A well-mannered closing that invites further discussion about your contribution reinforces your interest and openness for engagement.

Program Director for Non-Profit Cover Letter Example

Concrete impact with quantifiable data.

This is a strong point. You've not only described your past initiative, but also showed its impact in hard numbers. This gives a clear picture of what you've achieved and what you could potentially do in the future. It also shows you measure your successes, which is key in non-profit work.

Program Director for Non-Profit Organization Cover Letter Example

Connecting personal experience with the organization's mission.

When you tie your personal experiences to the mission of the organization, you're showing your genuine interest and enthusiasm for the work. This can be quite compelling to employers as it demonstrates that your passion is rooted in real experiences.

Illustrating Impact through Numbers

By quantifying your achievements, you're painting a clear picture of what you can do. This can help employers visualize the potential impact you could have on their organization.

Professing Confidence in Your Skills

When you confidently state your belief that your experience and skills will be invaluable to the team, it shows employers that you believe in your potential to contribute to the company. This can be quite encouraging to them as they seek the best fit for their team.

Expressing Eagerness to Advance the Mission

Stating your eagerness to use your skills to advance the company's mission shows that you're not just interested in a job, but also in contributing in a meaningful way. This can be very attractive to employers, especially in the non-profit sector.

Showing Enthusiasm for Future Engagement

By expressing interest in discussing further how you can contribute to the organization's work, you're signaling your readiness to engage and your enthusiasm about the potential role. This can help leave a lasting, positive impression on the employer.

Director of Development for Non-Profit Cover Letter Example

Share your personal motivation.

Starting with a personal story about why you're drawn to non-profit work makes your application stand out by adding depth to your professional qualifications.

Demonstrate your fundraising expertise

Specific examples of fundraising accomplishments, like organizing a successful gala, provide concrete evidence of your ability to significantly contribute to the organization's goals.

Talk about your alignment with their mission

Expressing excitement for the organization's innovative approaches shows that you're not just looking for any job but are passionate about this particular cause and how they address it.

Offer to elevate their efforts

Stating your desire to bring your skills to the team and enhance their fundraising efforts illustrates a team-oriented mindset and a drive to achieve higher goals together.

End with gratitude and a call to action

Thanking the reader for considering your application and suggesting a discussion about your potential impact indicates professionalism and eagerness to engage further.

Start with a memorable impact

Opening with a successful project you led makes you stand out. It shows initiative and ability to deliver results that matter.

Showcase your fundraising skills

Describing your experience in raising funds and forming corporate partnerships highlights your value as a potential director of development.

Sharing personal reasons for your commitment to the cause adds depth to your professional qualifications.

Connect your experience to the job role

Pointing out how your past work prepares you for the director role makes it easier for hiring managers to see you in the job.

Close with a call to action

Politely asking for a chance to discuss how you can contribute sets the stage for the next step in the hiring process.

Program Manager for Non-Profit Cover Letter Example

Show nonprofit impact through personal connection.

When you share a personal experience with the organization, it shows me your genuine passion. It makes me believe you will bring more than just skills; you will bring heart to the job.

Quantify your achievements in job placement

Stating specific numbers, like helping over 100 individuals find jobs, demonstrates your effectiveness. It proves you can deliver real results, which is exactly what we need.

Demonstrate understanding of holistic job training

Understanding the broader challenges our clients face, like housing or transportation, and how they impact employment, shows deep insight. It tells me you think beyond the surface and can address our clients' needs comprehensively.

Connect personal and professional experience to the nonprofit's mission

Bringing both personal experiences and professional skills to the table shows me you're fully invested. It's clear you're not just looking for a job; you're looking to make a difference.

Express eagerness to contribute to the mission

Your closing statement reaffirms your interest and shows your proactive attitude. It's not just about getting the job; it's about contributing to something bigger than yourself.

Non-Profit Program Director Cover Letter Example

Show your personal connection to the mission.

Telling a story about your own life makes your interest genuine. It shows you understand the struggles of those you want to help.

Highlight your program management success

Sharing specific achievements, like launching a new program that reached many, proves you can handle big tasks.

Align with the organization's goals

When you mention your passion for the broader mission, it shows you're not just looking for any job but are invested in this cause.

Express eagerness to join the team

A polite thank you and expressing excitement about working together can end your letter on a positive, forward-looking note.

Share a personal story to illustrate commitment

A narrative about overcoming hardships related to the non-profit's cause shows a deep-rooted motivation and authentic understanding of the sector.

Quantify achievements in program expansion

Illustrating your success in enhancing program capacity and improving participant outcomes with specific figures demonstrates your effectiveness and goal-oriented approach.

Reveal impacts of leadership on service delivery

Displaying how your leadership led to increased service provision and efficiency highlights your managerial prowess and ability to drive positive change.

Align your experience with the organization's innovative vision

Linking your background in program design and partnership building with the organization’s innovative strategies showcases your suitability for leading future developments.

Convey enthusiasm for contributing to the mission

An earnest closing statement that looks forward to adding value to the organization's mission emphasizes your eagerness to make a meaningful impact.

Non-Profit Development Manager Cover Letter Example

Connect your passion with the mission.

Starting your cover letter by linking your personal passion with the organization’s mission shows you’re not just looking for any job, but you’re motivated by what this specific role entails. This approach makes your application stand out as genuine and thoughtful.

Quantify your fundraising success

When you mention specific achievements like securing a significant grant or growing a donor base, it gives me a clear picture of your capabilities. Numbers speak louder than words, showing the tangible impact you’ve made in your past roles.

Show your relationship-building skills

Emphasizing your ability to forge strong connections with supporters and create stories that resonate with them demonstrates your understanding of the non-profit development manager role. Your focus on relationships is crucial in a field where donor engagement drives success.

Highlight your alignment with organizational goals

Expressing excitement about the organization’s commitment to community access to the arts reveals you’ve done your homework. It also tells me you see yourself as part of our team, working towards shared goals.

Express eagerness to contribute

Your closing statement of eagerness to discuss how you can support the organization’s mission adds a proactive touch to your cover letter. It’s not just about what you’ve done, but about how you can bring value to our team.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Non-Profit Cover Letter

Cover letter maker.

Navigating the non-profit sector requires a blend of passion and professionalism. Our guide on “Non-Profit Cover Letter Examples, How to Write, Tips” offers you a comprehensive toolkit to stand out in this noble field. Discover meticulously crafted cover letter samples specifically tailored for non-profits, coupled with step-by-step writing instructions. Plus, arm yourself with invaluable tips to ensure your application truly resonates with your dedication to cause and community. Elevate your non-profit journey today!

What is a Non-Profit Cover Letter?

A non-profit cover letter is a formal written document accompanying a job application targeted towards non-profit organizations. Given the unique nature of the non-profit sector, which emphasizes mission-driven work, community impact, and volunteer experiences, this great cover letter highlights not only the applicant’s professional qualifications but also their passion, commitment to the cause, and alignment with the organization’s values and objectives.

What is the Best Example of a Non-Profit Cover Letter

[Your Name] [Your Address] [City, Zip Code] [Your Email Address] [Phone Number] [Date]

[Recipient’s Name] [Recipient’s Job Title] [Non-Profit Organization’s Name] [Organization’s Address] [City, Zip Code]

Dear [Recipient’s Name],

I am writing to express my deep interest in the [Specific Role] position at [Non-Profit Organization’s Name], as advertised on [Where You Found the Job Posting]. With [Number of Years] years of experience in [Relevant Field or Role], coupled with my genuine passion for [Specific Cause the Organization Works On], I am eager to bring my skills and commitment to your esteemed organization.

At my previous role with [Former Employer or Non-Profit Name], I successfully [Specific Achievement, e.g., “coordinated a nationwide fundraising campaign that raised over $500,000 for children’s education”]. This experience taught me the importance of [Specific Skill or Value, e.g., “collaboration and strategic planning in mission-driven work”]. Moreover, my volunteer stint at [Another Non-Profit or Relevant Experience] deepened my understanding of [A Specific Issue or Aspect Related to the Organization’s Cause, e.g., “the challenges faced by marginalized communities in accessing quality healthcare”].

What excites me most about the possibility of joining [Non-Profit Organization’s Name] is your innovative approach to [Specific Initiative or Project of the Organization, e.g., “sustainable community development”]. I believe that my experience in [Relevant Experience, e.g., “grassroots mobilization and donor engagement”] aligns perfectly with your organization’s goals and would allow me to contribute effectively to your team.

Thank you for considering my application. I am looking forward to the opportunity to further discuss how my skills, experience, and passion for [Cause] align with [Non-Profit Organization’s Name]’s mission and needs. Please feel free to reach me at [Your Phone Number] or [Your Email Address] to schedule a conversation.

Warm regards,

[Your Name]

Size: 32 KB

Free Non Profit Cover Letters – Copy & Paste

Non profit cover letter format.

A non-profit cover letter format establishes the structure and presentation of content, allowing candidates to highlight their passion for making a difference, aligned with the organization’s mission and values.

[Your Name] [Your Address] [City, State, Zip Code] [Your Email Address] [Your Phone Number] [Date]

[Recipient Name] [Organization’s Name] [Organization’s Address] [City, State, Zip Code]

Dear [Recipient Name],

I am writing to express my sincere interest in the [Specific Role] at [Organization’s Name]. With a strong background in [relevant experience, e.g., “community engagement”] and a deep passion for [specific aspect of non-profit work, e.g., “child welfare”], I am eager to contribute to your esteemed organization and further its mission.

My experience at [Previous Organization or University Name] has equipped me with the necessary skills to thrive in a non-profit environment. Collaborating with diverse teams and managing projects under tight deadlines are challenges I approach with determination and enthusiasm.

Thank you for considering my application. I am eager to discuss in detail how my skills and experiences align with the needs of [Organization’s Name].

Warm regards, [Your Name]

Size: 28 KB

Non Profit Cover Letter for Entry Level Position Example

This cover letter for fresher or entry level candidates emphasizes passion, potential, and transferable skills, focusing less on direct experience and more on eagerness to contribute and grow within the non-profit sector.

As a recent graduate from [University Name] with a degree in [Specific Degree, e.g., “Social Work”], I am eager to apply my academic knowledge and volunteer experiences to a full-time role in the non-profit sector. Your recent opening for an entry-level position at [Organization’s Name] immediately caught my attention due to its alignment with both my personal and professional aspirations.

During my time at [University Name], I volunteered with [Relevant Volunteer Group], where I learned the importance of [specific non-profit activity, e.g., “community outreach”]. While I may be at the start of my professional journey, my dedication, adaptability, and keen interest in [specific non-profit focus, e.g., “education reform”] make me a valuable asset.

Thank you for considering my candidacy. I am excited about the potential to kick-start my non-profit career at [Organization’s Name] and contribute meaningfully to your mission.

Best regards, [Your Name]

Non Profit Cover Letter for Program Coordinator Example

This cover letter targets program coordination roles in non-profits, emphasizing project management skills, collaboration, and the ability to oversee and execute programs aligned with the organization’s objectives.

I am writing to express my interest in the Program Coordinator role at [Organization’s Name], a position that aligns perfectly with my professional journey over the past [X years]. My background in program development, coupled with a passion for [specific non-profit focus], positions me as an ideal candidate.

In my previous role at [Previous Organization’s Name], I successfully coordinated and launched [specific program, e.g., “an adult literacy initiative”], impacting over [specific number] of beneficiaries. This involved everything from liaising with stakeholders to ensuring the program ran efficiently and achieved its objectives.

I look forward to potentially coordinating impactful programs at [Organization’s Name] and am available for further discussions on how I can bring value.

Yours sincerely, [Your Name]

Size: 26 KB

Non Profit Cover Letter for NGO Program Officer Example

This letter showcases the candidate’s ability to manage, strategize, and implement programs for NGOs, indicating understanding of the unique challenges and requirements in the NGO sector.

With [X years] of experience serving as a program officer for notable NGOs like [Previous NGO’s Name], I am keen to bring my expertise in strategic planning, stakeholder engagement, and program management to [Organization’s Name]. Your recent endeavors in [specific focus, e.g., “clean water initiatives”] deeply resonate with my professional and personal values.

My tenure at [Previous NGO’s Name] involved overseeing [specific task, e.g., “the deployment of clean water solutions to remote regions”], directly benefiting over [specific number] of households.

I am eager to further the mission of [Organization’s Name] and am excited about the prospect of discussing the mutual benefits of my potential involvement.

Non Profit Executive Cover Letter Example

An executive-level cover letter , emphasizing leadership skills, vision alignment with the non-profit’s goals, and a proven track record of impactful decision-making in senior roles.

As an experienced non-profit executive with over [X years] of dedicated service in leadership roles, I am reaching out regarding the executive position at [Organization’s Name]. Your organization’s commitment to [specific mission or cause] aligns seamlessly with my professional trajectory and personal values.

During my role as [Specific Previous Role, e.g., “CEO at Charity ABC”], I led a team of over [X number] and managed projects with budgets exceeding [specific amount], ensuring not only fiscal responsibility but also the alignment of all initiatives with our core mission.

I am confident in my ability to provide visionary leadership to [Organization’s Name], and I would be honored to discuss the future and potential synergies further.

Kind regards, [Your Name]

NGO Volunteer Cover Letter Example

This cover letter exemplifies passion for social causes, highlights relevant volunteer experiences, and showcases an individual’s dedication to the NGO’s mission and vision.

Dear [Hiring Manager’s Name],

As someone deeply passionate about [specific cause, e.g., “child welfare”], I was thrilled to find the volunteer opportunity at [NGO’s Name]. With my extensive background in community service and leadership roles, I’m eager to contribute to your organization’s impactful work.

In my time with [Previous NGO/Charity Name], I coordinated community outreach programs that reached over 5,000 residents, fostering understanding and support for our initiatives. This experience ingrained in me the skills and patience necessary for grassroots mobilization, which I believe will be beneficial in your upcoming campaigns.

What resonates with me most about [NGO’s Name] is your commitment to [specific detail about the NGO]. I’m genuinely eager to contribute my energy, time, and skills to further this cause.

Thank you for considering my application. I’m looking forward to the possibility of contributing to [NGO’s Name].

Sincerely, [Your Name]

CFO Cover Letter Example

A cover letter that reflects a seasoned financial leader’s capabilities, emphasizing strategic financial management, teamwork, and contributions to business growth.

Having spearheaded financial operations in [Previous Company’s Name] for the past [number] years, I am writing to express my interest in the Chief Financial Officer position at [Company’s Name]. My expertise in financial strategy formulation, combined with my collaborative approach, positions me as a prime candidate for your team.

Under my leadership at [Previous Company], we achieved a 30% reduction in operational costs and increased profitability by 20% within two years. This was a result of an innovative restructuring strategy I introduced, emphasizing efficiency and cost-saving. I also played a pivotal role in securing investments worth $50M, ensuring our company’s robust growth trajectory.

Your company’s reputation for [specific trait, e.g., “innovation in financial technology”] is particularly appealing to me. I’m eager to bring my strategic financial insights to foster [Company’s Name]’s growth and profitability.

I appreciate your time and consideration. I’d be delighted to discuss in detail how my expertise aligns with your company’s goals.

Size: 29 KB

Cover Letter for Fundraising Example

This letter captures the skills of an experienced fundraiser, demonstrating abilities in donor relations, event management, and campaign execution.

With a track record of raising over [$X amount] for various causes during my career, I am excited about the opportunity to lead fundraising efforts at [Organization’s Name]. My ability to connect with donors and craft compelling narratives has consistently resulted in successful fundraising campaigns.

During my tenure at [Previous Organization], I orchestrated a gala event that not only raised [$X amount] but also significantly increased our donor base. My strength lies in creating innovative strategies that resonate with our target audience, fostering trust and encouraging consistent contributions.

I’m keen to bring my fundraising acumen to [Organization’s Name] and contribute to [specific cause or project of the organization]. I value the chance to discuss how my skills can support your organization’s vision.

Size: 27 KB

Non Profit Executive Director Cover Letter Example

A executive cover letter embodying leadership, vision, and a deep commitment to the mission of nonprofit organizations.

Dear [Board’s Name/ Hiring Manager’s Name],

I am writing to express my interest in the Executive Director position at [Organization’s Name]. With over [number] years steering nonprofit organizations, I have cultivated a blend of leadership, strategic planning, and passion for [specific cause, e.g., “education for underprivileged children”].

Under my direction at [Previous Organization], we expanded our outreach programs by 40%, touching the lives of thousands more. I believe in fostering a culture of collaboration, ensuring that every stakeholder, from staff to beneficiaries, works towards a unified vision.

I am deeply inspired by [Organization’s Name]’s mission and would be honored to contribute my leadership and vision to further its reach and impact.

Thank you for your consideration. I’m eager to explore the synergy between my experience and the future goals of [Organization’s Name].

Best wishes, [Your Name]

Non Profit Administrative Assistant Cover Letter Example

An administrative cover letter letter showcasing the skills for a nonprofit setting, focusing on organizational capabilities, program support, and dedication to the cause.

Upon learning about the Administrative Assistant position at [Organization’s Name], I was immediately compelled to apply. Having served as an administrative backbone for [Previous Organization’s Name] for over [number] years, I am adept at streamlining processes, supporting program management, and ensuring seamless daily operations.

I played a key role in organizing our annual [specific event, e.g., “charity walkathon”], coordinating logistics, managing participant communications, and handling event-related administration. My commitment to [specific cause, e.g., “environmental conservation”] mirrors that of [Organization’s Name], and I am enthusiastic about contributing to your team.

I look forward to the opportunity to discuss how my skills can benefit [Organization’s Name]. Thank you for considering my application.

Warmly, [Your Name]

Non Profit Program Director Cover Letter Example

This letter emphasizes a candidate’s experience in program development, stakeholder engagement, and impact evaluation in the nonprofit sector.

I am reaching out to express my genuine interest in the Program Director role at [Organization’s Name]. With a history of conceptualizing, executing, and refining programs that have made tangible differences in communities, I am eager to bring my expertise to your esteemed organization.

At [Previous Organization], I initiated a [specific program, e.g., “youth mentorship program”] that served over 500 individuals in its first year, with 90% reporting improved [specific metric, e.g., “academic performance”]. My approach involves continuous feedback loops with beneficiaries, ensuring our programs remain relevant and impactful.

I am drawn to [Organization’s Name] because of its dedication to [specific cause or mission]. I would be thrilled to lead and enhance programs that align with this mission, amplifying the organization’s positive footprint.

Thank you for your time and consideration. I am excited about the potential to collaborate and drive impactful initiatives at [Organization’s Name].

Non Profit Manager Cover Letter Example

A manager cover letter tailored for a non-profit indstry role emphasizes leadership, program management, fundraising experience, and a commitment to the organization’s cause.

I am writing to express my passion for driving positive change and my desire to bring my management experience to the role of Non-Profit Manager at [Organization’s Name]. With over [number of years, e.g., “five years”] in nonprofit leadership roles, I have honed my skills in program development, stakeholder engagement, and fundraising strategy.

In my previous role at [Previous Organization Name], I led a team that boosted fundraising efforts by 25% in a year, directly impacting our outreach programs and community services. Collaborating with both local businesses and international donors, I ensured that resources were efficiently utilized to serve our mission and that our message resonated globally.

Your organization’s commitment to [specific cause or mission, e.g., “child education in underserved communities”] aligns with my personal and professional values. I’m eager to bring my managerial prowess and passion to foster growth at [Organization’s Name] and ensure that we continue to create a significant impact.

Thank you for considering my application. I look forward to the possibility of collaborating with your esteemed organization.

Non Profit Cover Letter for Job Application Example

This cover letter for job application is a general expression of interest in a non-profit role, showcasing one’s skills, experience, and alignment with the organization’s mission.

As an avid supporter of [specific cause, e.g., “sustainable agricultural practices”], I was thrilled to find an opening for the [specific role, e.g., “Program Coordinator”] position at [Organization’s Name]. My experience in project management, combined with my deep commitment to driving change, makes me a perfect fit for this role.

I’ve had the privilege to work with teams at [Previous Organization Name], where we pioneered initiatives that [specific achievement, e.g., “reduced food waste by partnering with local farmers and communities”]. This experience ingrained in me the importance of holistic approaches in non-profit efforts.

Your organization’s innovative methods have always been an inspiration. Joining your team would be a significant step in my journey to make tangible differences in our community. I am excited to contribute my skills and learn from esteemed professionals like you.

I appreciate your time and consideration. Hoping for an opportunity to further discuss my suitability for the role.

Best wishes,

Non Profit Cover Letter for Resume Example

This resume cover letter serves as an introduction accompanying a resume, summarizing one’s qualifications and highlighting alignment with the non-profit’s goals.

Enclosed is my resume for the [specific role, e.g., “Outreach Specialist”] position at [Organization’s Name]. With a background in community engagement and a track record of [specific achievement, e.g., “establishing partnerships with five local schools for our educational programs”], I am keen on contributing to your esteemed organization.

Your commitment to [specific cause, e.g., “empowering underprivileged women”] resonates with my personal mission. At [Previous Organization Name], I had firsthand experience seeing the transformative power of community-driven initiatives.

I believe my experiences align well with the objectives of [Organization’s Name], and I am eager to bring my skills to your dynamic team.

Thank you for reviewing my application. I look forward to the prospect of working together.

Kind regards,

Non Profit Cover Letter for Grant Proposal Example

This cover letter introduces a grant proposal, emphasizing the organization’s impact, need for funds, and alignment with the grant’s objectives.

Dear [Grant Committee or Foundation’s Name],

I’m writing on behalf of [Your Organization’s Name] to introduce our grant proposal for our project titled “[Project Name]”, aimed at [project’s mission, e.g., “providing clean drinking water to rural communities”]. We have recognized a dire need for [specific cause], and with your support, we believe we can make a tangible difference.

Our organization has successfully executed [previous similar project or achievement], directly benefiting [number, e.g., “over 2,000 individuals”]. This grant would allow us to expand our reach and make our solutions sustainable in the long run.

We are confident that our objectives align with [Grant Committee or Foundation’s Name]’s vision. Your partnership would be invaluable in furthering our shared mission.

Enclosed is our detailed proposal. I eagerly await your feedback and hope for a positive collaboration.

[Your Name, Position]

Charity Cover Letter Example

This cover letter is tailored for roles within charity organizations, emphasizing one’s dedication to charitable causes and relevant experiences.

The admirable work of [Charity Organization’s Name] in [specific achievement or mission, e.g., “providing medical aid to war-torn regions”] has always inspired me. I am writing to express my keen interest in contributing to your mission as a [specific role, e.g., “Fundraising Coordinator”].

My experience at [Previous Charity Name] taught me the intricacies of donor management and event coordination. I spearheaded a campaign that raised [amount, e.g., “$50,000”] in just three months, funds that were pivotal for our [specific initiative, e.g., “mobile clinic services in rural areas”].

I am eager to bring my expertise to [Charity Organization’s Name] and support the incredible work you do. I’m confident that together, we can achieve remarkable feats.

Thank you for considering my application. I am hopeful for the opportunity to join your team and further the cause we’re both passionate about.

Non Profit Cover Letter for Internship Example

This internship cover letter is for those seeking internships within non-profit organizations, showcasing one’s eagerness to learn and contribute.

As a student of [Your Major, e.g., “Social Work”] at [Your University], I’ve always been drawn to making a positive societal impact. The internship program at [Organization’s Name] presents a perfect opportunity for me to merge my academic learnings with practical experience. I am enthusiastic about joining your team as an intern.

While I am still at the early stages of my career, my role as [previous related experience, e.g., “a volunteer coordinator for our university’s community outreach program”] has given me a glimpse into the transformative work non-profits can achieve.

I am confident that an internship at [Organization’s Name] will not only enrich my professional journey but also allow me to contribute meaningfully to your ongoing projects.

Thank you for considering my application. I look forward to the potential of growing under the guidance of your esteemed organization.

Best regards,

Volunteer Cover Letter Example

This cover letter is tailored for volunteer positions, highlighting one’s dedication to the cause and eagerness to contribute without monetary compensation.

Passion for [specific cause, e.g., “animal welfare”] has driven me to seek out opportunities where I can make a difference. I am writing to express my desire to volunteer at [Organization’s Name], an organization I deeply admire for its commitment to [specific mission or initiative, e.g., “rescuing and rehabilitating stray animals”].

During my time at [previous experience or organization, e.g., “City Animal Shelter”], I witnessed the profound impact that dedicated volunteers can have. While there, I [specific task or achievement, e.g., “helped rehome over 100 animals and assisted in their medical care”].

By volunteering at [Organization’s Name], I hope to further support the cause close to my heart and make a positive impact in any way I can.

Thank you for considering my application. I am eager to start this journey of service and learning with your organization.

Warm wishes,

Environmental Non-Profit Cover Letter Example

This cover letter emphasizes passion for environmental causes, relevant experiences, and a commitment to sustainable practices, which are essential traits for a role within an environmental non-profit organization.

Dear [Hiring Manager’s Name],

I am writing to express my profound interest in the [Specific Position] at [Organization’s Name], an organization I deeply admire for its commitment to environmental preservation and sustainable change. Having spent over five years in the realm of environmental advocacy, I’m eager to contribute to your impactful initiatives.

At [Previous Organization], I spearheaded a city-wide tree planting campaign, which resulted in the planting of over 10,000 trees in a span of two years. This initiative not only positively impacted our city’s air quality but also fortified my belief in grassroots movements and their potential for genuine change.

I’m particularly impressed by [Organization’s Name]’s recent initiative [Specific Initiative/Program], and I see a wonderful alignment between your goals and my experience in community mobilization and project management. My adeptness in partnering with local communities, stakeholders, and volunteers can further amplify the reach and success of such campaigns.

Joining [Organization’s Name] would not just be a professional move, but a personal commitment to an ethos I deeply resonate with. I am enthusiastic about the opportunity to be part of a team that drives significant environmental progress and am confident that my experience and passion will be valuable assets.

Thank you for considering my application. I eagerly anticipate the possibility of contributing to the vision and mission of [Organization’s Name].

Non-Profit Cover Letter for Support Specialist Example

This cover letter highlights the candidate’s expertise in offering support, coordination, and administrative skills essential for a Support Specialist role within a non-profit setting.

I am reaching out to express my strong interest in the Support Specialist position at [Organization’s Name]. With my extensive background in administrative support and project management, coupled with my passion for [Specific Cause the Non-Profit Supports], I am confident in my ability to contribute meaningfully to your team.

In my previous role at [Previous Organization], I effectively coordinated between departments, ensuring smooth communication and timely execution of projects. My proficiency in utilizing tools like [Specific Tools e.g., ‘Salesforce and Microsoft Suite’] allowed me to streamline processes, enhancing team efficiency and donor relations. Furthermore, my ability to empathize and communicate has always enabled me to provide exceptional support to all stakeholders involved.

I’m particularly inspired by [Organization’s Name]’s work in [Specific Project or Initiative], and I see immense potential for me to bring in my skills in donor communication and database management to further enhance this project.

I am eager to bring my proven record of professional excellence to [Organization’s Name] and assist in amplifying the incredible work you do. I’m available for an interview at your earliest convenience and look forward to the possibility of contributing to your esteemed organization.

Non-Profit Cover Letter for Board Member Position Example

Targeted for senior professionals, this cover letter emphasizes leadership, strategic insight, and a commitment to the organization’s cause, essential for a Board Member position.

Dear [Board’s Chairperson’s Name],

I am writing to express my sincere interest in serving as a Board Member for [Organization’s Name]. With over [Number of Years, e.g., ‘fifteen years’] of experience in the non-profit sector and a strong commitment to [Specific Cause the Non-Profit Supports], I am enthusiastic about the opportunity to provide strategic leadership and guidance to an organization I deeply respect.

During my tenure as [Previous Position, e.g., ‘CEO’] of [Previous Organization], I led our team through a transformative phase, expanding our outreach by 300% and doubling our annual fundraising. I believe that my skills in governance, strategic planning, and stakeholder management can be invaluable to [Organization’s Name]’s future endeavors.

I’ve long admired [Organization’s Name]’s commitment to [Specific Cause or Initiative] and believe that my professional background, coupled with my passion for the cause, can bring a unique perspective to your board.

I am honored to consider contributing at such a pivotal level to [Organization’s Name] and would be available for any further discussions or clarity you might seek regarding my candidacy.

With gratitude, [Your Name]

Non-Profit Cover Letter for Philanthropy Position Example

Focused on donor relations and fundraising, this cover letter emphasizes the candidate’s success in fundraising campaigns, relationship-building, and alignment with the organization’s philanthropic goals.

I am reaching out to express my deep interest in the [Specific Position, e.g., ‘Director of Philanthropy’] role at [Organization’s Name]. With a decade-long career in fundraising and donor relations, I believe I can significantly contribute to your organization’s philanthropic objectives.

At [Previous Organization], I led a team that raised over [$ Specific Amount, e.g., ‘$2 million’] in donations over two years, setting a new record in our organization’s history. This achievement was not just about numbers but building and nurturing relationships with donors, understanding their motivations, and aligning their philanthropic desires with our goals.

I’m particularly inspired by [Organization’s Name]’s recent [Specific Project or Campaign], seeing it as an opportunity where my skills in donor engagement and campaign strategy could greatly benefit the cause.

I am passionate about making a difference, and I see [Organization’s Name] as the perfect avenue to channel this passion and my professional expertise. I would cherish the opportunity to further discuss how I can be a part of your team.

Warm wishes, [Your Name]

Non-Profit Cover Letter for Corporate Social Responsibility (CSR) Example

This cover letter is geared towards professionals aiming to bridge corporate and non-profit sectors. It underscores the candidate’s expertise in CSR initiatives, partnerships, and sustainable business practices.

I am writing to convey my keen interest in the [Specific Position, e.g., ‘CSR Manager’] role at [Organization’s Name]. With an extensive background in both the corporate sector and non-profit worlds, I’ve witnessed firsthand the profound impact that well-executed CSR initiatives can have.

During my role as [Previous Position, e.g., ‘Head of CSR Initiatives’] at [Previous Company], I successfully onboarded five major corporate partners, leading to sustainable projects that impacted over 10,000 beneficiaries. I understand the nuances of corporate dynamics and how to align them with non-profit objectives, ensuring a win-win for all stakeholders involved.

I’ve always admired [Organization’s Name]’s approach to CSR, especially your recent collaboration with [Specific Corporate Partner or Initiative]. I believe my experience in fostering corporate partnerships and my passion for sustainable development can contribute immensely to your team.

I am eager to explore the opportunity to blend my corporate insights with the noble cause of [Organization’s Name]. I look forward to the chance of discussing my potential contributions to your esteemed organization.

How do I write a cover letter for a non-profit? – Step by Step Guide

1. Understand the Organization’s Mission and Values:

Before you begin writing, take the time to research and understand the non-profit’s mission, goals, and core values. Familiarizing yourself with their initiatives will help you align your cover letter with their objectives.

2. Start Strong:

Your opening should be compelling. Address the hiring manager by name if possible. Clearly state the position you’re applying for and succinctly mention why you’re a perfect fit.

3. Highlight Relevant Experience:

Describe your past roles, emphasizing experiences that resonate with the non-profit sector. Whether it’s fundraising, event planning, or community outreach, demonstrate how your skills can benefit the organization.

4. Showcase Your Passion:

Non-profits want employees who are passionate about their cause. Share personal experiences or motivations that align with the organization’s mission. This shows your genuine interest and dedication.

5. Emphasize Soft Skills:

Skills such as empathy, teamwork, and communication are highly valued in the non-profit sector. Provide examples of how you’ve utilized these skills in previous roles.

6. Tailor Your Tone:

While maintaining professionalism, adopt a tone that mirrors the organization’s culture. Some non-profits may appreciate a more informal, heartfelt tone, while others might prefer a more structured, formal approach.

7. End with a Strong Closing:

Thank the hiring manager for their time and express eagerness to discuss further how you can contribute to the organization’s cause.

8. Proofread:

Errors can undermine your credibility. Review your cover letter several times and consider having someone else proofread it too.

How long should a cover letter be for a nonprofit?

A cover letter for a non-profit should ideally be one page in length, comprising of three to four concise paragraphs. While you want to provide essential details, remember that hiring managers often skim through applications due to the volume they receive. Be succinct and compelling, ensuring every sentence adds value.

Tips for Writing a Non-Profit Cover Letter:

1. Be Authentic:

Non-profits value sincerity. Avoid generic statements. Instead, share genuine experiences and motivations that connect you to the cause.

2. Highlight Transferable Skills:

If you’re transitioning from the corporate sector, emphasize skills that can be beneficial in a non-profit setting, such as project management, team leadership, or stakeholder engagement.

3. Use Quantifiable Achievements:

Support your claims with numbers. Instead of saying “I raised funds for a project,” mention “I spearheaded a campaign that raised $50,000 in three months.”

4. Showcase Knowledge about Grants (if relevant):

If you’re applying for a role related to fundraising or grant writing, demonstrate your understanding of the grant application process, donor relations, or any specific successes you’ve had in securing funding.

5. Address Organizational Fit:

Highlight how your values align with the organization. This not only shows that you’ve done your homework but also that you see a long-term commitment.

6. Avoid Jargon:

While you might be familiar with industry-specific terms, remember that the person reading your letter might not be. Aim for clarity.

7. Follow Instructions:

If the job posting specifies certain points to address or document format, ensure you follow these guidelines. This shows attention to detail and respect for the application process.

8. Display Cultural Sensitivity:

If the non-profit works with diverse communities or internationally, show your understanding and respect for cultural differences.

9. Call to Action:

End your letter by expressing your desire for an interview or further discussion, prompting the hiring manager to take the next step.

Remember, a cover letter for a non-profit should resonate with the organization’s values and demonstrate both your professional competencies and your passion for the cause.

Text prompt

• Instructive
• Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.

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20 Free Fundraising Letter Templates That Make Donors Say 'Yes!

To successfully land a donor to your cause, you must understand what would compel a potential donor to engage with your project. According to the Society for Non-Profits , the introduction of emotional triggers, such as empathy, guilt and a sense of responsibility, make the most prevalent markers in donor response rates.   

For example, donation request letters that share a story of how lost puppies were reconnected with their young mother, taken to a shelter and adopted into a loving home by a nonprofit organization’s work can make a profound impact.   

Effective fundraising letters do more than just request money; they forge a connection between the donor and the cause. As such, creative fundraising letters that emphasize storytelling and emotional appeal often see the highest success rates. Continue reading to get the science, templates, free tools and guidance on creating masterful fundraising letters.  

 Table of Contents  

• Fundraising Letter Templates & Examples  

How to Write Successful Fundraising Letters [Examples Included]  

• How Can You Optimize Your Fundraising Letter for Direct Mail Campaigns?  
• What Are Effective Ways to Ask for Donations in Your Fundraising Letter?  
• How Can You Adapt Your Fundraising Letter for Digital Channels?  
• What Follow-Up Strategies Should You Employ After Sending Fundraising Letters?  
• What Are the Legal Considerations for Fundraising Letters?  
• Access 100+ Fundraising Templates & Tools to Take Your Nonprofit to the Next Level    

Fundraising Letter Templates & Examples   

We used advanced copywriting techniques with proven results, combined with our decades of fundraising experience, to craft these powerful fundraising email and letter templates.  

To start, select the fundraising letter type that best fits your need within the table of contents. You’ll then be anchored down to the section where you can copy and paste the template into one of our free Word templates.   

Along with each letter, we included three key components.  

• Email subject line: If you want to send this as an email.  
• Email preview text: If you want to send the letter via email.  
• Thank you letter: You can and should send a thank you letter to each of your supporters after the event.

If you can’t find a letter to suit your needs, don’t worry. We built a free AI bots to help. They’ll allow you to create a customized message that fits your requirements.  

Annual Appeal Letter  

Major Gift Solicitation Letter  

Monthly Giving Program Letter  

Emergency or Crisis Appeal Letter  

Matching Gift Campaign Letter  

New Donor Welcome Letter  

Lapsed Donor Re-Engagement Letter  

Peer-to-Peer Fundraising Letter  

Campaign-Specific Appeal Letter  

Tribute and Memorial Giving Letter  

Grant Funding Request Letter  

End-of-Year Giving Letter  

Sponsorship Solicitation Letter  

Legacy or Planned Giving Letter  

Volunteer to Donor Conversion Letter  

Program-Specific Impact Appeal Letter  

In-Kind Donation Request Letter  

Sustaining Donor Upgrade Letter  

Renewal Letter for Membership-Based Nonprofits  

Capital Campaign Fundraising Letter  

Free AI Bot for Fundraising Letters  

Professionally Designed Letter Templates  

Church Fundraising Letters  

School Fundraising Letters  

Free Acknowledgment Letter Thank-Yous

Annual Appeal Letter

Dear [Recipient],  

Thanks to your generosity, we’ve been able to accomplish so much this year. From [specific achievements] to [key milestones], every step forward has been fueled by supporters like you – but there’s more work to do.  

Here’s What We’ve Achieved Together:  

• [Impact Story 1]: Because of you, [specific impact].  
• [Impact Story 2]: Your donations helped us [another key result].  
• Looking Ahead: We have big plans for [next year’s goal], but we need your continued support to get there.  

Why Your Gift Matters Now More Than Ever  

Your donation today doesn’t just fund programs — it fuels change. It helps us respond to urgent needs, expand our reach and ensure that no one is left behind.  

Will you make a year-end gift today? [Donation Link]  

Thank you for believing in our mission and being part of our community.  

Warmest wishes,  

[Your Name]  

[Your Position]  

[Nonprofit Name]  

Supplemental tools  

Subject line: Your support made all this possible ... will you help us keep going?  

Email preview text: Your support makes a difference. See what we've accomplished and how you can help us do even more.  

Thank you letter text:  

Dear [Donor Name],  

Your generosity never ceases to amaze us. Thank you for your recent gift of [amount] to [Nonprofit Name]. Your support is the foundation of our work and allows us to [specific impact].  

This year, with your help, we've [major accomplishment]. Your donation will help us continue this momentum as we work towards [future goal].  

We're deeply grateful for your partnership in our mission. Thank you for believing in what we do.  

Warmest regards,   [Your Name]   [Your Position]  

Go Back to Fundraising Letters Menu  

Major Gift Solicitation Letter

We have a unique and powerful opportunity that requires a bold vision — and the support to make it happen. As one of our most valued supporters, we’re inviting you to be at the forefront of this initiative with a major gift that will directly fund [specific project or need].  

The impact of your contribution:  

• Exclusive funding opportunity: Your gift could fully fund [specific program, renovation, etc.].  
• Tailored recognition: As a key supporter, your contribution will be acknowledged in a way that aligns with your philanthropic goals.  
• Direct connection to results: See the tangible outcomes of your generosity, from [specific achievements] to [key milestones].  

Why now?  

This is a pivotal moment for [Nonprofit Name] and your support can take us to the next level. Together, we can make an extraordinary impact—one that will resonate for years to come.  

To discuss this opportunity further, please contact me directly at [Contact Information].  

Thank you for considering this incredible opportunity to make a difference.  

Sincerely,  

[Nonprofit Name]    

Subject line: Your Opportunity to Make a Major Impact  

Email preview text: A unique opportunity to make a transformative impact on [cause/project name]  

Thank you letter text:   

We are profoundly grateful for your extraordinary gift of [amount] to support [specific project/initiative]. Your generosity will have a transformative impact on [cause/community].  

Your support will enable us to [specific outcomes of the project]. This level of impact wouldn't be possible without faithful supporters like you.  

We look forward to keeping you updated on the progress of this initiative. Thank you for your partnership in making a lasting difference.  

With deepest appreciation,   [Your Name]   [Your Position]  

Monthly Giving Program Letter

Imagine making a difference every single month, without ever having to lift a finger. That’s the power of joining our Monthly Giving Program. It’s the easiest way to provide steady, reliable support that helps us plan ahead and respond to needs as they arise.  

Here’s What Your Monthly Gift Can Do:  

• $25/Month: Provides [specific benefit] every month.  
• $50/Month: Supports [impact of a slightly larger monthly contribution].  
• $100/Month: Covers the cost of [a critical need] every month.  

Why monthly giving matters  

Consistency is key to our work. Your regular support means we can reach more people, do more good and keep making progress month after month. Plus, you’ll receive exclusive updates showing exactly how your contributions are changing lives.  

Join now [Donation Link] and become a part of our most dedicated group of supporters.  

Together, we can do so much more.  

With gratitude,  

Subject line: Small monthly gifts. Big impact. Become a sustaining member today!  

Email preview text: Join our monthly giving program and make a difference all year round  

Thank you for becoming a monthly donor to [Nonprofit Name]. Your ongoing support provides us with the steady, reliable funding we need to plan effectively and respond quickly to emerging needs.  

Every month, your gift of [amount] will [specific impact]. That's [X] lives changed, [Y] meals provided or [Z] acres protected every year because of your generosity.  

We're honored to have you as a valued member of our community. Thank you for your commitment to our mission.  

Gratefully,   [Your Name]   [Your Position]  

Emergency or Crisis Appeal Letter

Right now, [Nonprofit Name] is facing an urgent crisis that threatens our ability to continue our critical work. Due to [specific emergency or crisis], we are reaching out for immediate support to keep our programs running and ensure we can meet the increased needs of those we serve.  

Here’s the situation:  

• Crisis overview: [Brief description of the crisis and how it impacts the organization’s operations].  
• Immediate needs: We urgently need funds to [specific immediate needs].  
• How you can help: Your gift today will provide [specific impact of donation], ensuring that we can continue to [specific mission action].  

We need your help — now more than ever.  

Time is of the essence. Every dollar raised will be put to immediate use, allowing us to act quickly and effectively. Please consider making an emergency donation today.  

Donate now [Donation Link] to help us through this crisis.  

Thank you for standing with us in this critical moment.  

Subject line: Urgent: We need your help to respond to [Crisis]  

Email preview text: Your help is needed to respond to [crisis]. Here's how you can make a difference.  

In times of crisis, we see the true strength of our community. Thank you for your swift and generous response to our emergency appeal. Your gift of [amount] is already at work, helping us [specific crisis response actions].  

Your support means we can [specific impact of donation]. In this critical time, your generosity is making a real difference in people's lives.  

Thank you for standing with us and those we serve during this challenging time.  

With heartfelt thanks,   [Your Name]   [Your Position]  

Matching Gift Campaign Letter

Right now, your gift can go twice as far. Thanks to a generous matching gift from [Corporate Partner or Major Donor], every dollar you give will be doubled, making an even greater impact on [Nonprofit Name] and the people we serve.  

Why your support matters now:  

• Matching period: All gifts made by [Date] will be matched dollar-for-dollar.  
• Double the impact: Your $50 becomes $100, $100 becomes $200—every bit counts twice!  
• Immediate need: Funds raised through this match will support [specific program or need], amplifying your impact.  

Don’t miss this chance to double your gift [Donation Link]!  

This match won’t last long — act now to make the most of this incredible opportunity.  

Thank you for your support and generosity.  

Warm regards,  

Subject line: Double your impact: Every dollar matched!  

Email preview text: Double your impact! Every donation matched dollar-for-dollar until [date].  

Thank You Letter Text: Dear [Donor Name],  

Thank you for your generous gift of [amount] to our matching gift campaign. We're thrilled to inform you that your donation has been doubled, resulting in a total impact of [doubled amount]!  

Your amplified gift will help us [specific impact]. This level of support is truly transformative for our work.  

We're grateful not just for your donation, but for your partnership in maximizing our impact. Thank you for making the most of this opportunity to double your giving.  

With gratitude,   [Your Name]   [Your Position]  

New Donor Welcome Letter

Welcome aboard! We’re thrilled to have you join us and we can’t thank you enough for your first donation. Your support means the world to us — and to everyone who benefits from our programs.  

What your gift is already doing:  

• [Impact example 1]: Because of you, [specific immediate impact].  
• [Impact example 2]: Your donation is helping us [another key result].  

What’s next?  

We’d love for you to stay involved. Whether it’s through volunteering, attending events or simply staying informed, there are so many ways to be part of our community. If you feel inspired, consider making your support ongoing — every bit helps!  

Explore more ways to get involved [Link].  

Thank you again for choosing to support [Nonprofit Name]. We’re excited to see what we can achieve together.  

Warmly,  

Subject line: Welcome to the [Nonprofit Name] family!  

Email preview text: Welcome to the [Nonprofit Name] family! See the impact your first gift is already making.  

Welcome to the [Nonprofit Name] family! We're thrilled to have you join us as a supporter. Your first gift of [amount] is already making a difference by [specific impact].  

As a new donor, you're now a crucial part of our mission to [organization's goal]. We look forward to sharing updates with you about the impact of your support.  

Thank you for taking this first step with us and we're excited to have you on this journey!  

Warmly,   [Your Name]   [Your Position]  

Lapsed Donor Re-Engagement Letter

It’s been a while and we’ve missed having you with us. Your past support helped us achieve so much, from [specific achievement] to [another impact]. But there’s still more work to be done and we’d love to have you back on board.  

Here’s what’s new:  

• New projects: We’re launching [new initiative] that’s tackling [issue].  
• Your impact: Rejoining us means we can do even more for [specific group or cause].  
• Special offer: To welcome you back, we’ve set up a matching challenge — your gift today will be doubled!  

Will you consider re-engaging with us? [Donation Link]  

We can’t wait to see the difference we can make together.  

Subject Line: We missed you! Your impact was incredible — come back and help us do more.  

Email preview text: We've missed you! See what's new and how you can make an impact today.  

Welcome back! We're thrilled to have you rejoin us as a supporter of [Nonprofit Name]. Your renewed gift of [amount] comes at a crucial time and will help us [specific impact].  

In your absence, we've [new developments or achievements]. Your return as a donor will help us build on this momentum and [future goals].  

Thank you for choosing to support us once again. Your renewed commitment means the world to us.  

Peer-to-Peer Fundraising Letter

I’m excited to share that I’m raising funds for [Nonprofit Name] and I’d love for you to be part of this journey. Whether it’s a donation, sharing my campaign or just cheering me on, every bit of support makes a huge difference.  

Why this matters to me:  

• Personal connection: [Brief story about why you’re fundraising for this cause].  
• The impact: Your support will help [specific impact], making real change in [specific area].  
• Join the team: Let’s do this together — your involvement means the world to me.

Donate now [Donation Link] or share my campaign to spread the word.  

Thanks for being a part of something special.  

Best,  

Key elements: Authentic, conversational and focused on personal connection—key traits of Dave Gerhardt’s style.    

Subject line: Help me support [Nonprofit Name] — join my fundraising team!  

Email preview text: Join [Fundraiser's Name]'s campaign to support [Nonprofit Name] and make a difference today!  

Thank you for your generous donation of [amount] to [Fundraiser's Name]'s campaign in support of [Nonprofit Name]. Your gift is helping us [specific impact] and bringing us closer to our goal.  

We're touched by your willingness to support our cause through your friend's fundraising efforts. Supporters like you make our work possible.  

Thank you for being part of our extended community and for your commitment to [cause].  

With appreciation,   [Your Name]   [Your Position]  

Campaign-Specific Appeal Letter

We’re launching an exciting new project: [Campaign Name]. With your help, we can [specific project goal], bringing us closer to [specific impact or outcome].  

Why this campaign?  

• The need: [Explain the need the campaign addresses].  
• The solution: With your support, we’ll [specific action the campaign will take].  
• Your role: Your contribution will directly fund [specific aspect of the campaign].  

Be a part of something big — donate today [Donation Link]!  

Thank you for considering this special opportunity to make a difference.  

Subject Line: Help us launch [Campaign]: Your support makes it possible  

Email Preview Text: Be part of [Campaign Name] and help us [campaign goal]. Your support can make it happen!  

Thank you for your generous contribution of [amount] to our [Campaign Name]. Your support is crucial in helping us achieve our goal of [campaign objective].  

With your help, we're now able to [specific impact of the campaign]. This is a significant step towards [broader organizational goal].  

We're grateful for your partnership in this important initiative. Thank you for helping make our vision a reality.  

Sincerely,   [Your Name]   [Your Position]  

Tribute and Memorial Giving Letter

Losing someone special is never easy. But their memory can live on in a meaningful way — through a gift that honors their life and continues their impact on the world. Our Tribute and Memorial Giving program offers you the chance to celebrate your loved one’s legacy while supporting a cause close to their heart.  

How it works:  

• Make a gift in their name: Donate in honor or memory of someone special and we’ll ensure their legacy lives on through our work.  
• Personalized acknowledgments: Choose how you’d like us to recognize this tribute — from memorial plaques to personalized notes sent to their family.  
• Create a Lasting Impact: Every tribute gift supports [specific cause or program], making a real difference in their name.  

Honor someone special today [Donation Link].  

Let’s keep their memory alive together.  

With deepest appreciation,  

Subject line: Honor their legacy with a difference-making gift   

Email preview text: Honor a loved one's memory while supporting a cause close to their heart  

Thank you letter text: Dear [Donor Name],  

Thank you for your thoughtful gift of [amount] in [honor/memory] of [Honoree's Name]. Your generosity ensures that [his/her] legacy continues through the important work of [Nonprofit Name].  

Your tribute gift will help us [specific impact], a cause that was close to [Honoree's Name]'s heart. We're honored to be entrusted with carrying forward [his/her] values in this way.  

We've sent a letter to [Recipient Name] informing them of your meaningful gesture. Thank you for choosing to remember [Honoree's Name] through support of our mission.  

Grant Funding Request Letter

Dear [Foundation/Corporation Name],  

We’re writing to request your support for [Project Name], a transformative initiative aimed at [specific goal]. This project addresses [specific need] and with your grant, we can achieve [specific outcomes].  

Project overview:  

• The problem: [Brief description of the issue the project addresses].  
• Our solution: [Detailed project scope, including strategies, key activities and timeline].  
• Anticipated outcomes: [Specific, measurable results you expect to achieve].  

Why your support matters  

Your funding will directly enable us to [specific impact], ensuring that [desired change]. We’ve included a detailed project proposal and budget for your review.  

We look forward to the opportunity to partner with [Foundation/Corporation Name] on this impactful initiative.  

Thank you for considering our request.  

Subject line: Request for grant funding: Supporting [Project Name]  

Email preview text: [Nonprofit Name] seeks support for innovative project to address [issue]  

Dear [Grant Manager's Name],  

On behalf of everyone at [Nonprofit Name], thank you for [Foundation/Corporation Name]'s generous grant of [amount] to support our [Project Name].  

This funding will allow us to [specific project goals and impacts]. We're excited to put this grant to work and create meaningful change in our community.  

We look forward to providing you with updates on the project's progress and outcomes. Thank you for your trust in our organization and your commitment to [cause].  

End-of-Year Giving Letter

As the year comes to a close, we’re reflecting on all we’ve accomplished together and looking ahead to the possibilities of the new year. Your generosity has driven incredible progress, from [specific achievement] to [key milestone] – but there’s still more to do.  

Why give now?  

• Tax benefits: Your year-end gift is tax-deductible, offering you savings while making a difference.  
• Immediate impact: Your donation today helps us start the new year strong, ready to tackle [specific challenge].  
• Celebrate your impact: Your support means [specific benefit] and we couldn’t do it without you.  

Will you consider making a year-end gift? [Donation Link]  

Let’s close out this year with hope and head into the next one ready to do even more good together.  

Subject line: Wrap up the year with a gift that makes a difference  

Email preview text: Make your year-end gift count. Help us start the new year strong!  

As we close out the year, we want to express our heartfelt thanks for your generous year-end gift of [amount]. Your support helps us enter the new year ready to make an even bigger impact.  

This year, with the help of donors like you, we've [major accomplishment]. Your donation will help us build on this success as we [future plans].  

Thank you for choosing to make [Nonprofit Name] part of your year-end giving. We're grateful for your partnership in our mission.  

Wishing you all the best in the new year,   [Your Name]   [Your Position]  

Sponsorship Solicitation Letter

Subject line: Partner with us: Sponsorship opportunity for [Event/Program]  

We’re offering an exclusive opportunity for your company to partner with [Nonprofit Name] as a sponsor of our upcoming [Event/Program]. This is your chance to align your brand with a cause that resonates deeply with our community and gain exceptional visibility.  

Why sponsor?  

• Brand visibility: Your company will be featured prominently in event promotions, materials and on-site signage.  
• Audience engagement: Reach an engaged audience of [target demographic], eager to support businesses that give back.  
• Impact recognition: Be recognized as a key partner in driving [specific mission impact].  

Sponsorship levels:  

• Platinum Sponsor ($10,000): [List of benefits].  
• Gold Sponsor ($5,000): [List of benefits].  
• Silver Sponsor ($2,500): [List of benefits].

Ready to Partner? Contact us at [Contact Information] to secure your sponsorship and start making a difference with us today.  

Thank you for considering this impactful partnership.  

Email preview text: Partner with [Nonprofit Name] and showcase your commitment to [cause]  

Dear [Sponsor Contact],  

Thank you for [Company Name]'s generous sponsorship of [Event/Program] at the [Sponsorship Level]. Your support is instrumental in making this initiative a success.  

Your sponsorship will help us [specific impact of the event/program]. We're excited to showcase your company's commitment to [cause] through this partnership.  

We look forward to working closely with you to ensure you receive all the benefits associated with your sponsorship level. Thank you for your support of our mission.  

Best regards,   [Your Name]   [Your Position]  

Legacy or Planned Giving Letter

Imagine a future where your values and generosity continue to make a difference long after you’re gone. That’s the power of legacy giving. By including [Nonprofit Name] in your estate planning, you can ensure that your commitment to [cause] lives on.  

Your planned giving options:  

• Bequests: A simple way to include us in your will or trust.  
• Charitable gift annuities: Receive fixed payments for life while supporting our work.  
• Stock donations and more: Explore other tax-advantaged ways to give.  

Why it matters  

Your legacy gift helps secure the future of [Nonprofit Name], ensuring that we can continue our mission for generations to come. It’s an enduring impact that speaks to your values and dedication.  

Learn more [Link] about how you can leave a legacy that lasts.  

Thank you for considering this meaningful way to give.  

Subject line: Leave a legacy that lives on: Planned giving with [Nonprofit Name]  

Email preview text: Learn how you can leave a lasting legacy through planned giving with [Nonprofit Name]  

Thank you for your decision to include [Nonprofit Name] in your estate plans. Your foresight and generosity will have a lasting impact on our mission for generations to come.  

By making this commitment, you're ensuring that [specific long-term impacts]. Your legacy gift will play a crucial role in shaping the future of [cause/community].  

We're deeply honored by your trust in our organization to carry forward your values. Thank you for your visionary support.  

With sincere appreciation,   [Your Name]   [Your Position]  

Volunteer to Donor Conversion Letter

Your time, passion and hard work have already made a huge impact on [Nonprofit Name]. But did you know there’s another way you can help drive our mission even further? By becoming a donor, you can amplify your efforts and ensure we continue making strides.  

Why give?  

• Deepen your impact: Your donation, no matter the size, directly supports the work you care so much about.  
• See the difference: As a volunteer, you’ve seen firsthand the challenges we face. Now, your financial support can help overcome them.  
• Join our donor family: Enjoy exclusive updates and invitations as part of our donor community.  

Ready to make your gift? [Donation Link]  

Together, we can achieve even more.  

Thank you for everything you do.  

Best regards,  

Subject line: You’ve already made a difference — here’s how you can do even more  

Email preview text: Your time makes a difference. See how your financial support can amplify your impact.  

Thank you for your generous gift of [amount] to [Nonprofit Name]. As a valued volunteer, you already given so much of yourself to our cause and we're touched that you've chosen to support us financially as well.  

Your donation, combined with your volunteer efforts, will help us [specific impact]. Your awesome support as both a volunteer and donor is truly invaluable to our work.  

Thank you for your continued dedication to our mission, both through your time and your financial support.  

Program-Specific Impact Appeal Letter

Our [Program Name] has been a game-changer, providing [specific service or support] that’s transforming lives. But to keep this momentum going, we need your help.  

What we’ve accomplished so far:  

• [Success Story 1]: Because of supporters like you, we’ve [specific result].  
• [Success Story 2]: Your donations have helped us reach [specific goal].  

The need is still great.  

With demand growing, your support today means we can reach even more people, expand our services and continue making a real difference.  

Make your gift today [Donation Link] to keep [Program Name] thriving.  

Thank you for believing in the power of [Program Name].  

Subject line: Support [Program Name]: Help us do more of what matters  

Email preview text: See the impact of [Program Name] and how you can help us do even more  

Thank you for your generous gift of [amount] to support our [Program Name]. Your donation will have a direct impact on the lives of those we serve through this vital program.  

With your support, we'll be able to [specific program outcomes]. Your gift is instrumental in helping us strengthen and expand this important work.  

We're grateful for your commitment to [cause] and your trust in our approach. Thank you for partnering with us to make a difference.  

In-Kind Donation Request Letter

We’re in need of vital resources and you can help without even opening your wallet. Our in-kind donation program seeks essential items like [specific needs: equipment, food, clothing, etc.] that help keep our programs running smoothly.  

How you can contribute:  

• Equipment and supplies: [List specific items needed].  
• Professional expertise: Offer your skills in [specific field] to support our mission.  
• Food and clothing: Donate non-perishables, warm clothing and other necessities.  

The impact of your gifts:  

Every item donated directly supports our work, from [specific impact] to [specific outcome]. Your in-kind contribution helps us stretch our budget and do more for those in need.  

Ready to donate? [Link] Learn more about how to give.  

Thank you for your generosity!  

Subject line: Your in-kind donations make a big impact — here’s how to help  

Email preview text: Your donations of goods and services can make a real difference. Here's what we need most.  

Thank you for your generous in-kind donation of [specific items/services] to [Nonprofit Name]. Your contribution helps us stretch our budget further and enhance our services.  

Your donation will be used to [specific use or impact of the in-kind gift]. This support is crucial in helping us meet the needs of those we serve.  

We're grateful for your thoughtful contribution to our work. Thank you for supporting our mission in this practical and impactful way.  

Your ongoing support has been invaluable and because of you, we’ve been able to achieve incredible things. But what if you could do even more? By increasing your monthly gift, you can help us expand our reach, boost our programs and tackle new challenges head-on.  

What your increased gift can do:  

• Upgrade from $25 to $50/month: Provide [specific new impact].  
• Upgrade from $50 to $75/month: Support [an even larger impact or additional program].  
• Go all-in with $100/month: Become part of our Leadership Circle with exclusive updates and recognition.  

Are you ready to upgrade? [Donation Link]  

Thank you for being such a dedicated part of our mission. Let’s take this next step together.  

Gratefully,  

Subject line: You’ve been amazing — are you ready to take your impact up a notch?  

Email preview text: Thank you for your ongoing support. See how increasing your monthly gift can make an even bigger impact.  

Thank you for increasing your monthly gift to [new amount]. Your decision to upgrade your support will have a significant impact on our ability to [specific outcome].  

As a sustaining donor, your faithful support allows us to plan more effectively and respond quickly to emerging needs. By increasing your gift, you're helping us [expanded impact].  

We're deeply grateful for your ongoing commitment to our mission and your trust in our work. Thank you for taking your support to the next level.  

Renewal Letter for Membership-Based Nonprofits

Your membership means more than just dues — it’s a commitment to [Nonprofit’s Mission]. As one of our valued members, you’ve been a crucial part of [specific achievements or community impact]. It’s time to renew your support and we’d love to have you continue this journey with us.  

Why renew your membership?  

• Exclusive benefits: Stay connected with access to members-only events, resources and updates.  
• Continued impact: Your support directly funds [specific program or benefit], making a real difference in [community or cause].  
• Be part of the change: Help us tackle new challenges and seize opportunities in the coming year.  

Renew today [Renewal Link] and let’s keep the momentum going!  

Don’t miss out on all the great things we have planned. Your renewal keeps us moving forward.  

Thank you for being such an important part of our community.  

Subject line: Don’t miss out — renew your membership and keep the momentum going!  

Email preview text: It's time to renew your membership! See what we've accomplished together and what's ahead.  

Dear [Member Name],  

Thank you for renewing your membership with [Nonprofit Name]. Your continued support is vital to our work and we're thrilled to have you with us for another year.  

This past year, with the support of members like you, we've [major accomplishment]. Your renewed membership will help us [future goals] in the coming year.  

We look forward to another year of working together to [mission statement]. Thank you for your ongoing commitment to our cause.  

Capital Campaign Fundraising Letter

We’re embarking on the most ambitious project in our history: [Capital Campaign Project Name]. This major initiative will [describe project goal, e.g., build a new facility, renovate a key space] and we’re inviting you to be a part of it from the ground up.  

Why this project matters:  

• A bold vision: [Describe the purpose and impact of the project, e.g., creating a state-of-the-art community center].  
• Key goals: [List specific project goals, such as increased capacity, improved services, etc.].  
• Legacy opportunities: Your support will be recognized through [naming opportunities, plaques, donor wall, etc.], ensuring your impact is celebrated for years to come.  

Levels of support:  

• Visionary Circle ($50,000+): Recognition on our major donor wall and exclusive project updates.  
• Builder’s Club ($25,000): Special acknowledgment in the new facility and invitations to exclusive events.  
• Community Champion ($10,000): Recognition in our campaign materials and on our website.  

Act now [Donation Link] to Join us as a founding partner!  

Together, we can bring this vision to life. Your support will help create a lasting legacy for [community/cause].  

Subject line: Be a founding partner: Support our vision for [Project Name]  

Email preview text: Be part of something transformative. Support our Capital Campaign and leave a lasting legacy.  

Thank you for your extraordinary gift of [amount] to our Capital Campaign. Your generosity is helping to turn our vision for [project name] into a reality.  

Your support will enable us to [specific outcomes of the capital project]. This project will have a transformative impact on our ability to [broader impact on mission].  

We're deeply grateful for your belief in this ambitious project and your commitment to the future of [Nonprofit Name]. Thank you for helping us build for tomorrow.  

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Need Professionally Designed Word Document Templates?

Our team of design artisans made some compelling templates you can use to create more attractive letters.  

• Template 1    
• Template 2    
• Template 3    
• Template 4    
• Template 5    
• Template 6    
• Template 7  

Church Fundraising Letters

Looking for letters to fit your church or faith organization? Look no further. Our wordsmiths labored to develop over 105 masterfully crafted templates you can use for free!  

• 105 Church Letters for Every Situation!  

School Fundraising Letters

Make fundraising for schools easier with our free ready-made templates!  

• 17 Free School Letters  

Understand Your Target Audience

The primary focus for any fundraising letter looking to successfully engage potential donors is the “target audience.” Understanding your target audience helps to inform and guide you on how best to appeal to them by crafting fundraising letters that capture the motivations, interests, emotions and preferences of your potential donors or corporate sponsors . This way, you can tailor your message in a more engaging and compelling way.  

Structure of a Fundraising Letter

Understanding the key components of a fundraising letter format helps you structure it to appeal to your target audience. Here are the key components:  

Salutation: Open Strong

When writing a fundraising letter, the salutation sets the tone for the entire communication, so it is important to get it right. For the best results, personalize the salutation by addressing the recipient by name. For example, instead of using a generic greeting like "Dear Donor," personalize it with "Dear [Donor's Name]." While this might mean editing the letter for each donor, it pays you back with better engagement and higher success rates.  

Personalizing Your Fundraising Appeal

Personalized fundraising letters are more engaging and produce better results. Here are a few tips to help you personalize your salutation in a fundraising letter:  

• Tailor the content to include details specific to the contributor. This could be their name, past contributions or involvement.   
• Mention any details that might resonate with the recipient, like attending an event with key stakeholders or a recent speech on the topic that directly relates to your project.  
• Customize your tone and style to your recipient, keeping their preferences, language and role in mind. For example, a formal tone may suit corporate donors, while a more casual tone might resonate with individual supporters.  

Intro: Starting a Fundraising Letter  

The Hook: The best way to start your intro is to kick off with a compelling statement to immediately capture the reader’s attention. It could be a statistic, fact, data or quote. For instance, "Every hour, 20 children in our community are diagnosed with a preventable illness. Together, we can change this."  

The Purpose: Once you catch their attention, tie the hook to the purpose of your letter . Clearly communicate the purpose and link it to how their involvement can make an impact.   

Now you set the stage for the next key component.  

Body: What to Include

The Need: Why do you need support? What specific issue are you addressing? What makes you think the recipient is in a position to help? You should be able to provide details on the issue and how you plan to address it.   

The Appeal: A key part of your body is the “emotional factor.” Use the art of storytelling to get your reader emotionally invested in the cause and the real impact of their contributions or donations.  

The Impact: Although you briefly mentioned this in the first part of the body, highlighting the impact clearly in a succinct manner is one of the most effective ways to success. Emphasize how their donations would make a difference, in a direct se ntence or short bulleted list. For instance, "Your donation can provide essential medical supplies to 100 families in need."  

An Example: To tie it all together, provide a practical example that the reader can understan d . For example, a school fundraising letter might have body that looks like this:  

"Last year, with your help, we provided school supplies to over 300 children in underserved communities. This year, we aim to double that number. With just $50, you can ensure that a child has the tools they need to succeed in school."  

Call to Action (CTA)  

This part of your letter tells the reader what is expected of them. After going over the details, it is time to ask for immediate action. Your CTA should be concise, clear and compelling and should come immediately after highlighting the impact.  

Tips for Creating a Strong CTA  

• Use direct language.  
• Make it short and concise.  
• Relate it to the purpose.  
• Link it with the impact.  

For example, "Donate today to help us reach our goal of providing meals to 1,000 families this holiday season!"  

Conclusion: End with a Summary

You do not always need a conclusion because the CTA does the job. However, a conclusion can be a key component when used the right way to reinforce the main points of the letter. In your conclusion, you should:  

• Touch on the purpose.  
• Reiterate the impact.  
• Show examples.  
• Express gratitude.  

Once you complete all the main components, seal  it with your signature. Keep it short and personalized but do not be overly casual. Something like this:  

"With heartfelt gratitude,   [Your Name]   [Your Position]   [Your Organization]"  

Postscript (P.S.)

The postscript is useful when you want to point out an important detail that might get lost in the words in your letter. It could be about an upcoming deadline or a matching donation opportunity. An example of a postscript is one where you double down on the impact, for example:  

"P.S. Double your impact! Every donation made by December 15 will be matched dollar for dollar by a generous donor."  

Additional Elements

Depending on the structure or mode of donation, you can add a few other elements to enhance your donor engagement letters:  

• Donation Form: A donation form helps seal the conversion by providing a fast and easy way for donors to take quick action on the letter either via a link or a physical form.  
• Social Proof: Some donors like to see some form of authenticity before they decide to engage. Including testimonials, reviews or success stories are some key ways to build credibility.  
• Visuals: You can add images, charts or graphs to bring your letter to life and make it much easier to follow. It can also be a great way to illustrate your impact.  

How to Incorporate Storytelling Techniques

Storytelling is a powerful skill in writing fundraising letters, which can make the difference between high engagement and low engagement. Storytelling involves creating an emotional connection between the purpose and the impact or the donor and the cause. Good storytelling can transform basic fundraising appeal letters into compelling narratives that resonate with donors. Here are some tested and trusted techniques used to draft a compelling story in fundraising:  

• Pick your main lead: For every great character there is an even greater story. Incorporate a main character into your fundraising letter. It could be someone directly impacted by the issue you are looking to solve. For example, sharing the story of a child who benefited from educational support helps donors connect emotionally.  
• Highlight the challenges: Clearly state the challenges of the issue you are trying to solve and how they cause damage, using your main character as the foundation  
• Link to the solution: With the problem now in clear view, introduce the solution and emphasize how the donor's contribution is key to making it a reality. For instance, "With your help, we can ensure no child in our community goes hungry."  
• Paint a picture: Describe how the donor’s involvement will help, and how much impact they can make. For example, describe how donations funded a new school or helped a family rebuild after a disaster.  
• Use real stories: Do your research and get real stories to back up your claims. Avoid fabricating stories as this can negatively impact the donor’s perspective of the project. You can include a testimonial from someone who has directly benefited from the donor's generosity.  

Example:     "Last year, we met Sarah, a young girl who was struggling to stay in school due to her family’s financial difficulties. With the help of generous donors like you, Sarah not only stayed in school but also excelled in her studies. Today, she dreams of becoming a teacher to help others in her community."  

Great Examples of Fundraising Letters

Here are two examples of fundraising letter templates that demonstrate the essential elements:  

Example 1:  

Dear [Donor’s Name],  

I hope this letter finds you well. Today, I’m writing to share a story that I believe will touch your heart.  

Last month, we met John, a father of two who had been struggling to provide for his family. After losing his job during the pandemic, John turned to us for help. Thanks to the support of donors like you, we were able to provide him with essential resources and job training. Now, John is back on his feet, working a full-time job, and supporting his family once again.  

This is the kind of impact your donation can have. With just $20, you can help families like John’s get the support they need to thrive.  

Will you join us in making a difference?  

Thank you for your continued generosity.  

With heartfelt gratitude,  

[Your Name]   [Your Position]   [Your Organization]  

  Example 2:  

We are thrilled to share some incredible news with you! Because of the kindness of donors like you, our recent fundraising campaign has exceeded expectations and helped more than 500 children receive life-saving medical care.  

But the work doesn’t stop here. Thousands of children are still waiting for the support they desperately need, and we are counting on you to help us reach them.  

With your donation of just $25, you can provide vital medical supplies to one child in need.  

Please consider making your donation today. Together, we can change lives.  

Thank you for being part of this incredible journey.  

 Sincerely,  

You can use any of these sample letters as a guide to draft your own custom nonprofit fundraising letters .  

How Can You Optimize Your Fundraising Letter for Direct Mail Campaigns?

Beyond a bunch of words and emotional attachments, how you format and structure your fundraising letter can make a big difference. According to Oxford Academics , “potential donors make inferences about the soliciting organization based on the aesthetics of the solicitation materials. In general, highly aesthetic elements increase perceptions of organizational professionalism, which consequently leads to greater donations.”    

When it comes to formatting and structuring fundraising cover letters , here are a few guidelines to keep in mind.  

Best Practices for Formatting and Design

• Letter length: Keep your letter between 300 to 500 words. This ensures it’s long enough to convey your message without overwhelming the reader.  
• Font choices: Use clear, readable fonts such as Arial, Nunito or Times New Roman in 12-point size to ensure accessibility for all recipients.  
• Layout and white space: Use margins and paragraph breaks to create white space, making the letter visually appealing and easier to read.  
• Visual aids: Add images, charts, infographics or your organization’s logo to reinforce your branding and help you tell your story visually.  
• Personalization elements: Include handwritten notes or signatures to add a personal touch and make the recipient feel like the letter was written specifically for them.  

Strategies for Timing and Frequency of Mailings

“When” is a critical question to answer when you think of the timing and frequency of your letter to potential donors. Good mailing optimization is key to better engagement and here are a few ways you can do this:  

• Track mailing times: As with social media, mailings also have a high driving period when recipients are most likely to engage with your letter, like the end of the year or during the holidays, when charitable donations and CSRs hit a peak.   
• Consider sending in December: Much of charitable giving in the U.S. occurs at the end of the year. According to Fundraiser Insigh t, “D oor-to-door fundraisers planned around Christmas time received plenty of success. ” Sending communications after Thanksgiving is great for donors because they can also make their gifts to acquire any last-minute tax deductions.  
• Set a schedule: As for how often to send the letter, aim for a quarterly schedule, when most individuals and organizations address their progress and impact. Spacing out your mailings helps prevent donor fatigue and the risk of being blacklisted.   
• Campaigns: To support your quarterly mailings, integrate seasonal campaigns to increase your reach, especially those that target the holiday seasons. For example, a campaign centered around Thanksgiving might focus on providing meals to those in need.  
• Effective follow-up: When you send a mailing, do not leave it to chance. Send a reminder or follow-up letter after a week or two to those who have not responded to nudge them, check if they have questions or notify them if they missed your original letter.  

How Should You Send a Fundraising Letter?

The channel through which your fundraising letter goes from you to potential donors is critical. When sending a fundraising letter, here are a few things to keep in mind for packaging and logistics:  

• Mail type: For important campaigns, especially for donations with a deadline that requires timely delivery, opt for first-class mail. While bulk mailing might seem like a good idea, there can be glitches and drops along the way.  
• Packaging: If you are delivering a fundraising letter physically, the  envelope should carry the organization's branding. You can also add a teaser copy to pique interest like "Open to see how you can change a life."  
• Return route: Adding a prepaid or self-addressed envelope makes it easier for recipients to send their donations, increasing the likelihood of getting responses.  

Who Should You Send Fundraising Letters To?

A good fundraising letter should match with potential donors. This means that targeting the right audience for your cause is critical in fundraising. Here is how you can target your letters to reach a potential donor:  

• Donor segmentation: Divide your target donors into sections and categories based on key details like their demography, giving history and how they relate to your cause.   
• Prospecting new donors: Acquire mailing lists of potential donors ethically. Reach out to individuals or organizations that align with your mission and are likely to support your cause.  
• Lapsed donors: Reach out to previous donors who haven’t contributed in a while. A well-crafted letter can provide a timely reminder of their past impact and can reignite their interest.  
• Major vs. minor donors: Tailor your letters based on the donation capacity of your audience. Major donors may require a more personalized, relationship-driven approach, while the general public may respond better to broad-impact messaging.  

What Are Effective Ways to Ask for Donations in Your Fundraising Letter?

Using Persuasive Language to Make Your Case

To successfully land a donor to your cause, you must understand what would compel a potential donor to engage with your project. Look into the psychology of donors and how it impacts their behavior toward fundraising. According to the Society for Nonprofits , introducing emotional triggers, such as empathy, guilt and a sense of responsibility, make have the most influence on donor response rates. In some other cases, seeing how their donations can make an impact and turn into tangible, measurable results is another critical factor for donors. Storytelling is a powerful tool you can use to tap into triggers and impact and build trust and a personal connection with a potential donor.  

For example, donation request letters that share a story of how lost puppies were reconnected with their young mother, taken to a shelter and adopted into a loving home by a nonprofit’s work can make a profound impact. By making the best use of storytelling in writing effective fundraising letters, you can vastly increase engagement and donations from your potential donors.  

Leveraging Studies and Principles of Persuasion

It’s important to understand the science of persuasion when crafting fundraising letters. Dr. Robert Cialdini has spent decades studying persuasive psychology. In his studies, he found Six Key Principles of Persuasion . He also went on to state, “Most people can’t explain why they made a particular decision.” He then examined experiments and studies to see the underlying factors that drive individuals to make decisions.   

The six principles are:  

• Reciprocation: People feel compelled to give back when they receive something first.  
• Social proof: Build credibility by including proof of past impact and testimonials and reviews to demonstrate the real-world impact of donations. For example, "Thanks to donors like you, we’ve been able to provide clean water to over 5,000 families."  
• Commitment and consistency: Nobody likes an oath breaker, especially your potential donors. If they commit, they will likely keep their word, which is why it is important for your message to get a tangible commitment from them. Carefully craft CTAs to get people to share your message, donate or volunteer.  
• Liking: Did you know having the same name as a prospect can increase your chances of persuasion? This randomness comes from the principle of liking. People are more open to those who like themselves, feed their egos and are physically attractive. When crafting communications, connect yourself or your organization to the reader. Show that you are like them: that you want to solve a problem that regularly troubles their minds and that your heart is as deeply wounded as theirs that such a problem persists in our society.  
• Authority: Everybody faces uncertainty. People look to organizations like yours to find a solution to a problem that troubles them. That’s why it is important to show your knowledge and highlight your efficacy in your work.  
• Scarcity: For urgent appeal letters, communicate a sense of urgency. Phrases like, "Donate today to ensure no family goes hungry this holiday season!" or "We only have 10 days left to reach our goal" can push donors to act quickly.  

Offering Donation Options and Suggested Amounts

When requesting a contribution from a donor, be specific on your donation form. You can do this by setting donation amounts, options or packages with a phrase on the impact of each donation option.  

This study reveals that “ Including suggested donation amounts on your giving page makes it easier for people to decide how much they’ll give. It’s a small thing, but it helps prevent decision fatigue that can prevent someone from making a gift. ”  

Here’s an example:  

Aside from suggested amounts or “tiers,” consider offering and encouraging these features:  

• Recurring donations : Recurring donors give twice as much as those who don’t set up this form of automatic giving? This type of donation requires a certain level of commitment from donors at a steady frequency. You can encourage monthly or annual commitments and highlight what the long-term impact of the donation would mean. Use phrases like "Become a monthly donor to help sustain our programs throughout the year."  
• Matching gifts: Mention opportunities for donation matching from employers or corporate sponsors. Let donors know that their contributions can be doubled or even tripled. For example, "Did you know your employer might match your donation? Check with your HR department to see if you can double your impact."  
• Flexible payment options: Make it easy for donors to give by offering multiple payment methods, such as credit cards, online payments or checks. Simplifying the process increases the chances of completed donations. Tools like Vanco’s nonprofit donation software are a key factor. In fact, tens of thousands of organizations use Vanco to manage payments. In a study of thousands of churches using Vanco, the aggregate group of 25,000 in the study increased their online giving by 159% using the company's tools.   

Addressing Potential Objections

When writing a fundraising letter, keep in mind that most of these donors are not aware of the project or do not fully understand what is involved. It means that potential donors might have questions, and you must handle possible objections they have in your fundraising letter. Here’s how to handle these objections effectively:  

• Transparency: Most donors want to know how their money will be used, the parties involved and the credibility of the project. Be clear and transparent, providing specifics like "100% of your donation will go toward building new wells in rural communities."  
• Credibility: You must be able to show that you can be trusted with donations, and that they will go to a credible and trusted source. You can mention your organization's accreditations, endorsements or past successes to reassure potential donors.  
• Privacy concerns: Confidentiality and privacy is critical and donors want to know how their personal or organizational information will be managed. Be clear on how you will engage with their data. For example, you can write, "Your personal information will only be used for the purpose of processing your donation."  
• Financial constraints: For donors who are not able to commit financially, offer options for nonmonetary support or smaller donations that will still make a difference. An example is, "If you’re unable to give a financial donation, consider volunteering your time or sharing our campaign with friends and family."  

A study revealed that over 60% of donors are more likely to give when they understand how their contributions will be used. Offering transparency and addressing concerns head-on can significantly improve response rates.  

How Can You Adapt Your Fundraising Letter for Digital Channels?

Annual appeal letters for fundraising can also be sent to potential donors via email. However, you must take certain key factors into consideration when converting a letter to an email format:  

• Subject lines: The subject line is the first thing recipients will see, and it plays a crucial role in whether they open the email. Keep it short, compelling and action oriented. Something like, "Help Us Change Lives Today" or "She Is Starving! You Can Help!"  
• Email layout: Stick to shorter paragraphs and bullet points to make your email easy to skim without overwhelming the reader. You can add breaks with images or graphics to keep the reader interested.  
• Mobile optimization: A lot of recipients will first view emails on their phones, so you should ensure it is mobile optimized to read on a smartphone.   
• CTA buttons: Include a CTA button that tells the recipient what to do after reading the mail and takes them to where they can take action, such as a button that says, “Donate Now” or “Join Us in Making a Difference. ” These buttons should be clickable and stand out on the page.  

Use Our Free Fundraising Email Writer

To help you create the best fundraising emails, we have created and trained two bots that can draft email fundraising content effectively and efficiently based on your nonprofit’s unique requirements:  

• Poe version: You can sign up for a free account on Poe.com to use this version at no cost: Poe Fundraiser Email Bot  
• Chat GPT version: This version is available for those with a premium account on ChatGPT: ChatGPT Fundraiser Email Builder  

Integrating Online Donation Options

When migrating to digital channels for your fundraising, consider user-friendly online donation options that can help donors complete the process digitally. You can do these with:  

• Donation landing pages : A well-designed landing page that is easy to navigate and use can impact your donations and help you track potential leads and site visitors for retargeting purposes. The page should be visually appealing, load quickly and include compelling messaging about the cause.  
• Payment gateways: Use secure and user-friendly payment platforms such as PayPal, Stripe or Square to process donations.   
• Tracking and analytics: Monitor donation metrics such as conversion rates, bounce rates and donation amounts using tools like Google Analytics or built-in analytics provided by your donation platform. This data can help you optimize future fundraising efforts by identifying which strategies work best. Specifically, it can help you inform split testing, a process where the viewers of a landing page or email see two different versions. Usually, people test one key element, such as the landing page headline. For one online retailer , this led to a 26% increase in conversions. Little tweaks matter and when these small adjustments are made routinely and strategically, the benefits compound.  

Leveraging Social Media to Amplify Your Message

With social media, you can further extend the reach and impact of your fundraising campaign letters on a global scale. Here are some of the most effective ways to leverage social media in your campaign efforts:  

• Platform selection: Choosing the right platform makes all the difference. First question, where is my target audience most active? For example, if your target demographic is younger, platforms like Instagram and TikTok might be more effective, while older audiences may be more active on Facebook and organizations on LinkedIn.  
• Engaging content: Create shareable content such as posts, videos and graphics that highlight your cause and inspire people to donate. Personal stories, success stories and visually striking images or infographics can work well.  
• Hashtags and challenges: Use campaign-specific hashtags or create viral challenges to encourage engagement. For instance, a challenge like “Donate $5, tag 5 friends” can spread awareness quickly and motivate people to participate.  
• Community engagement: Interact with your followers by responding to comments, sharing user-generated content and thanking donors publicly (with their consent) to build a sense of community and encourage others to join the cause.  

You can track the performance of your social media efforts by monitoring key metrics such as engagement rates, reach and click-through rates. Use tools like Hootsuite or Buffer to schedule posts and analyze performance, allowing you to fine-tune your strategy over time.  

What Follow-Up Strategies Should You Employ After Sending Fundraising Letters?

Creating thank-you and acknowledgment letters.

According to Bloomerang, thank-you responses and follow-ups are a significant component in an organization’s fundraising success. In fact, they estimated this can add a 20% contribution to future fundraising success. Here are some key considerations when it comes to thank-yous and follow-ups:  

• Timeliness : Thank-you notes should go out immediately after you receive a donation.   
• Personalization : Customize your thank-you messages to reflect the specific contribution made by the donor. For example, referencing the exact amount or highlighting a program the donation will support creates a more personal connection in letters for individual donors. "Thank you for your generous donation of $100, which will provide meals for 50 families this holiday season."  
• Impact reporting : Inform donors about how their funds are being used by sharing updates on the impact of their contributions that reinforce the importance of their support. For example, "Your donation helped us build two new classrooms, giving 60 children the opportunity to receive an education."  
• Multiple channels : Use a combination of letters, emails and phone calls to express your gratitude. For larger or recurring donors, a personal phone call or handwritten letter can add an extra layer of appreciation.  

Free Thank-You and Acknowledgment Letter Tools and Templates

Free acknowledgement letter thank-yous.

Each of our fundraising appeal templates include s a donor acknowledgement letter. Simply scroll to the bottom of each letter type to access a free template for that situation.  

Free AI Thank-You Letter Generator

This tool collects a few inputs from you and then generates a complete and heartfelt acknowledgement letter. You can access it in one of two ways :  

• Poe (100% Free): https://poe.com/Fundraiser-Thank-You  
• ChatGPT (Premium Option): https://chatgpt.com/g/g-t2F9hIgvQ-fundraiser-thank-you-letter-writer  

Measuring and Analyzing Campaign Results

After every fundraising effort, it is crucial to measure your results. This will help you analyze your results and refine your strategies for future fundraising efforts. Here is a guide to help you track your results:   

• Key performance indicators (KPIs) : Track important metrics like response rates, average donation size and the cost per dollar raised. These KPIs provide insights into the efficiency and effectiveness of your campaign letters. For example, a response rate of 10% might indicate that your messaging is resonating with donors.  
• Data collection methods : Use customer relationship management ( C RM) systems or spreadsheets to track donor interactions, giving history and campaign results.   
• Analyzing trends : Identify patterns in donor behavior, like seasons when they give the most or less, to help you optimize future campaigns by focusing on what works.  
• Reporting : Create detailed reports for stakeholders, including campaign performance, KPIs and any insights gained from the data for transparent reporting.  

What Are the Legal Considerations for Fundraising Letters

Fundraising activities are subject to several legal requirements that ensure transparency and protect donors’ rights. These include:  

Including tax documentation:

Ensuring transparency in fund allocation :, adhering to privacy laws:, can-spam act    .

In the U.S., privacy rules include providing an opt-out option for future communications and ensuring that donor data is securely stored among several other requirements. For a full breakdown of compliance details, this is a good place to start . The article details everything you must know to be in compliance.   

General Data Protection Regulation (GDPR )  

Currently, these standards don’t apply everywhere. However, many states have adopted them since the European Union first implemented them. It is best to know and understand these details that go a bit further than long-standing regulations on privacy and the protection of personally identifiable information. If you’re concerned about adhering to GDPR principles, take the three steps outlined here to start.  

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