coca cola business plan ppt

Coca Cola Marketing Strategy, Plan & Mix (4Ps)

Last Sunday, I went to my nearby Kirana store to get some bread. As I was waiting for the shopkeeper to fetch me a loaf, the TV in his store caught my attention. Some news channel was showing the horror that is going on some parts of the world.

Noticing this, the shopkeeper told me something, which translated in English, is “Only if humans could forget the differences and enjoy the commonality, the world would be a better place…” I nodded in agreement but kept thinking, people everywhere are so different, be it culture, race, nationality, etc. So how do we find something familiar?… The answer to my question was resting right next to the TV, in its iconic shape, chilled as everyone likes it…A bottle of Coke. 

What is it about Coke that makes it so much more than a refreshment? How has it transcended from being a refreshment drink to a feeling? Let’s deep dive into all of this and much more as we take a look at the marketing mix (4Ps), plan, and strategy of Coca-Cola. 

View this post on Instagram A post shared by Coca-Cola (@cocacola)

The Marketing mix (4Ps), plan, and strategy of Coca-Cola. 

A big buffet of products.

Coca-Cola has five major categories for Beverages; Sparkling Soft Water, Waters and Hydration, Juices, Dairy and Plant-based, Coffees, and Teas. There are roughly 500  beverages that make up these categories—the most popular are Coca-Cola, Sprite, Fanta, Dasani.

Let me share a brief history of Coca-Cola. It was first produced as syrup by Dr. John Stith Pemberton, a local pharmacist in Atlantia, Georgia, on May 8, 1886. He then carried a jug of this syrup to Jacobs’ Pharmacy, which was sampled pronounced “excellent” and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce the drink we know as Coca-Cola.

Fun Fact: Did you know that Dr. Pemberton’s friend, Frank M Robinson, came up with the name Coca‑Cola. He wrote it out by hand in the Spencerian script that is still used as the logo.

So precisely what is the product when it comes to Coca-Cola? Is it the drink that you and I enjoy on a hot summer afternoon?… Or is it the iconic contour design bottle conceptualized in 1916, and to date, remains the same?… Actually, it is none of these. Leave alone bottling; Coca-Cola doesn’t even complete most of their products! 

Coca-Cola manufacturers sell syrups to authorized bottlers. These bottlers then add water and perform carbonation to make and sell finished Coca-Cola products. This is called Concentrate Operations. 

Having many independent bottlers created several macros and macro-economic challenges for the firm, as smaller independent bottlers may face problems in continuing business when faced with economic hurdles. The Company started its Bottling Investments Group, identifying struggling  franchisees , providing them with financial and institutional support. 

Historically, the most considerable risk that the Company ever took came on April 23, 1985. It announced that it was changing the formula of the world’s most popular soft drink! It was called “new Coke.” The Company wanted to revamp the formula and the whole soft drinks segment, and they did just that!

We set out to change the dynamics of sugar colas in the United States, and we did exactly that — albeit not in the way we had planned. Then Chairman Roberto Goizueta

The decision to change Coke’s original formula was based on the fact that Coca-Cola was losing the market share, intensified by the lack of consumer preference and awareness. Over 200,000 consumers tested the change in formula and its taste, but these tests failed to show consumers’ emotional bonding with Coke. 

The below visualization shows the world’s most chosen consumer brands, and Coca-Cola tops the chart!

Coca-Cola’s first stint in the Indian market was in 1950 with the opening of the first bottling plant by Pure Drinks Ltd., in New Delhi. The Company had to exit the country in 1977 due to India’s Foreign Exchange Act. In 1992, Coca-Cola returned to India. It bought Parle and hence acquired Thums Up, Limca, and Gold Spot.  Thums Up- The Phoenix of the Indian Cola industry

Flexible Pricing Strategy

Coca-Cola, in its marketing mix, follows a pricing strategy called price discrimination. Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. In general, an oligopoly is a market characterized by a small number of firms that realize they are interdependent in their pricing and output policies. The beverages market is an oligopoly, with a small number of manufacturers and many purchasers.

Between 1886 and 1959, the price of Coca-Cola was set at five cents or one nickel. This was possible for reasons including bottling contracts the Company signed in 1899, advertising, vending machine technology, and a relatively low inflation rate.

In 1899, when approached by two lawyers, the then Coca-Cola president, Asa Candler, sold the bottling rights to them for a meager amount of one dollar, thinking bottling would never take off, as soda fountains were the predominant way of consuming carbonated beverages in the United States. Bottling did become popular, surpassing fountain sales in 1928.

Since the contract was non-expiring, Coca-Cola had to sell their syrup at a fixed price. This meant that Coca-Cola’s profits could be maximized only by maximizing the amount of product sold, minimizing the price to the consumer. This led to Coca-Cola aggressively associating their product with a five-cent price tag, providing incentive for retailers to sell at that price even though a higher price at a lower volume would have brought them profit otherwise. 

Another aspect to consider was that vending machines were prevalent during that time, and Coca-Cola owned around 85% of the total vending machines in the US in the 1950s. These existing vending machines couldn’t reliably make the change, and hence the Company feared requiring multiple coins from the customer may deter them from buying the product. Reluctant to double the price, the Company preferred to stick to five cents.

When it comes to developing countries like India, where consumers are very price-sensitive and may flip to competitors, especially Pepsi, keeping this in mind, both parties agree to price parity in each segment.

The way Coca-Cola prices its product is exciting. For the sake of this article, we will use one product as an example here, the Classic Coca-Cola. As we know, Coca-Cola’s price in the modern day is not fixed. We can purchase it for as low as 50 cents a can and as high as $5.

To illustrate, if you buy a can for 50 cents, you are buying the product as a slab of 24 cans. So, there is saving, but it’s a quantity-buy. For a little more, $1.49, you will get a chilled can at the supermarket. You’ll have to pay a little more in a petrol station or convenience store since it is more of an impulse buy. In a vending machine, which is generally located at places with no other food source, the price is higher at around $2.50. In a cafe, it would cost approximately $4.50. And the same Coke in a hotel would cost about $5. 

The different price points for Coke are driven by the type of consumption, “the need state”, or “the desire state”. Therefore, the pricing power resides in the usage and the location, and the utility that the customer derives from that.

When it tries to enter a new market, mainly those sensitive to price, Coca-Cola prices its products at lower price points than its competitors in that segment. Once the brand is established, it repositions itself as a premium brand through various promotions.

With such a genius pricing strategy in its marketing mix, Coca-Cola has been able to achieve such a high margin of 27%. The below graph shows Coca-Cola’s global revenues from 2009 to 2020, as we see its revenues peaked in 2012:

Creative Promotional Strategy

If we had to choose one brand that has always been consistent with its promotions in marketing strategy, it is Coca-Cola. Never deviating from the basics, Coke has always been consistent with its projection.

From Santa Clause, as we know him, to the coupon culture we see every day, there are many such things like these that we owe to Coca-Cola. They have had such diverse campaigns, yet their underlying theme has been the same throughout history, Happiness! With slogans like “Enjoy,” “You can’t beat the feeling,” “Happiness,” coke has never been a beverage, but a “feeling.” 

Coca-Cola did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character we know today. The Coca Cola Company

Bill Backer, the creative director on the Coca-Cola account, was once flying to London to meet up with music director Billy Davis to shoot a new ad for Coke. The plane had to be rerouted to Ireland due to heavy fog in London. Most of the passengers were irritated by the situation. The next day Backer saw many of the passengers, some of whom were the most irate the previous day, laughing and sharing stories over a bottle of Coke. This was an eye-opener for Backer; he realized Coke wasn’t just a refresher but a commonality shared by people worldwide.

This set Bill Backer and team to shoot the famous “I’d like to buy the world a Coke.” When released in the US in July 1971, the Coca-Cola company received more than 100,000 letters about the commercial. Billy Davis, the music director on Coke’s account, wanted to produce a record version of the commercial, releasing two versions, by a group of studio singers who called themselves “The Hillside Singers” and later New Seekers. Both versions topped charts and were recorded in a wide range of languages, and sheet music is one of the top-selling to date.  

The “I’d like to buy the world a Coke” ad:

In the context of India, Coca-Cola has had a mix of jingles with celebrity endorsements. One of the most iconic ads was the “Thanda Matlab Coca-Cola,” released in 2003, featuring Amir Khan. This ad highlighted how Indians related to the brand as cool relief. Coca-Cola also understood the importance of festivals and cricket in Indian culture and targeted the same.

Campaigns like “Share a Coke Campaign,” “Fifa World Cup Campaign,” “Happiness Machine Campaign” helped Coca-Cola become an industry leader and become a part of the everyday lives of its consumers.

View this post on Instagram A post shared by Coca-Cola India (@cocacola_india)

The “Share a Coke” campaign:

The “Happiness Machine” campaign:

Coca-Cola at international Places

Coca-Cola is present in more than  200  countries and territories. Being in the business for more than 135 years, Coca-Cola has a vast and extensive distribution network. It has a total of 6 geographic regions of operations, including Europe, Latin America, North America, the Pacific, Eurasia & Africa. As mentioned earlier, Coca-Cola relies on its bottling partners for the packaging and distribution of its products. 

The visualization below shows the Market Share of leading Carbonated Soft Drinks companies in the United States. Coca-Cola has been a clear market leader.

While many view our Company as simply “Coca-Cola,” our system operates through multiple local channels. Our Company manufactures and sells concentrates, beverage bases, and syrups to bottling operations, owns the brands, and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the final branded beverages to our customers and vending partners, who then sell our products to consumers. The Coca Cola Company

Once the bottlers are done with the packaging (predefined by the Company), the bottles are transported to the stockists, distributors, and retailers from where the final consumers buy the product. Coca-Cola has a pervasive distribution channel. In India, Coca-Cola has around  2.6  million outlets to sell its products.

Coca-Cola has a reverse supply chain where they collect the leftover glass bottles from the retailers and convert them into reusable products, thus saving cost and additional resources.

In its latest News Release, the Company reported strong results in the second quarter. The Coca-Cola Company reported strong second-quarter 2021 results and year-to-date performance.

Our results in the second quarter show how our business is rebounding faster than the overall economic recovery, led by our accelerated transformation. As a result, we are encouraged, and, despite the asynchronous nature of the recovery, we are raising our full-year guidance. We are executing against our growth plans, and our system is aligned. We are better equipped than ever to win in this growing, vibrant industry and to accelerate value creation for our stakeholders. James Quincey, Chairman, and CEO of The Coca-Cola Company

This signifies a strong recovery from the setback caused by the pandemic. As we see, all of the above Ps in its marketing strategy and mix have contributed to Coca-Cola’s success, both during pre-pandemic and in its recovery post-pandemic. 

That’s it for this one; I need a Coke now 🙂

-AMAZONPOLLY-ONLYWORDS-START-

Also, check out our most loved stories below

Why did Michelin, a tire company, decide to rate restaurants?

Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry?

Starbucks prices products on value not cost. Why?

In value-based pricing, products are price based on the perceived value instead of cost. Starbucks has mastered the art of value-based pricing. How?

Nike doesn’t sell shoes. It sells an idea!!

Nike has built one of the most powerful brands in the world through its benefit-based marketing strategy. What is this strategy and how Nike has used it?

Domino’s is not a pizza delivery company. What is it then?

How one step towards digital transformation completely changed the brand perception of Domino’s from a pizza delivery company to a technology company?

Why does Tesla’s Zero Dollar Budget Marketing Strategy work?

Touted as the most valuable car company in the world, Tesla firmly sticks to its zero dollar marketing. Then what is Tesla’s marketing strategy?

Yahoo! The story of strategic mistakes

Yahoo’s story or case study is full of strategic mistakes. From wrong to missed acquisitions, wrong CEOs, the list is endless. No matter how great the product was!!

Apple – A Unique Take on Social Media Strategy

Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.

-AMAZONPOLLY-ONLYWORDS-END-

In my current role, I work with a Marketing Insights firm to serve clients across all domains. In my free time, I like to read books, cook, work out and write occasionally. I'm also a huge Chelsea FC fan.

Related Posts

Dior Marketing Strategy: Redefining Luxury

Dunkin-licious marketing mix and Strategy of Dunkin Donuts

Healthy business model & marketing strategy of HelloFresh

Twist, Lick, and Dunk- Oreo’s Marketing Strategy

The Inclusive Marketing Strategy of ICICI Bank

Nestle’s Marketing Strategy of Expertise in Nutrition

How does Vinted make money by selling Pre-Owned clothes?

N26 Business Model: Changing banking for the better

Sprinklr Business Model: Managing Unified Customer Experience

How does OpenTable make money | Business model

How does Paytm make money | Business Model

How does DoorDash make money | Business Model

Innovation focused business strategy of Godrej

How does Robinhood make money | Business Model

How does Venmo work & make money | Business Model

How does Etsy make money | Business Model & Marketing Strategy

Write a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

• Advanced Strategies
• Brand Marketing
• Digital Marketing
• Luxury Business
• Startup Strategies
• 1 Minute Strategy Stories
• Business Or Revenue Model
• Forward Thinking Strategies
• Infographics
• Publish & Promote Your Article
• Write Article
• Testimonials
• TSS Programs
• Fight Against Covid
• Privacy Policy
• Terms and condition
• Refund/Cancellation Policy
• Master Sessions
• Live Courses
• Playbook & Guides

Type above and press Enter to search. Press Esc to cancel.

A balanced focus on brands while responding to emerging consumer trends.

Long-Term Growth Potential

There is a significant long-term growth opportunity for both the industry and our company. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 14 percent volume share across cold and hot nonalcoholic beverages with a very small position in flavored alcohol beverages today.

In the developing and emerging world, only about 30 percent of beverage consumption is commercialized and our volume share position within that is about half of what it is in the developed world. The developing and emerging world represents 80 percent of the world’s population, with over 6 billion people.

As another way to think about it…

The world has billions of people living in it, and that population continues to grow, but only a small percentage of those people are consuming our beverages today.  Even if we doubled the number of drinkers of our beverages over the next decade, there would still be plenty of headroom to grow for years to come.

Therefore, we believe there is compelling long-term growth potential across the world through growing the overall industry and continuing to gain share.

Note: Data represents internal estimates of top 37 markets (a) Represents population that does not consume commercial beverages (b) Represents Weekly+ drinkers

Loved Brands

Diversified and Optimized Brand Portfolio

We have the platforms to take advantage of this long-term growth opportunity through our diversified portfolio of beverages and brands. Our streamlined portfolio consists of a broad selection of organic brands, acquired brands, and partnerships, and presents a strong platform for innovation that will drive interest and consumption for both new and existing consumers.

Strong Global Value Share - #1 Overall Position in Total NARTD

We are always in pursuit of becoming an increasingly consumer-centric, total beverage company and we are building on solid foundations from the past. Today, we have a strong global position in all category clusters in nonalcoholic ready-to-drink (NARTD) beverages. However, outside of sparkling, our strong global position is primarily due to a solid presence in only a handful of markets. Therefore, we have a long runway in the majority of markets to gain leadership positions outside of sparkling.

Source for value share positions: Euromonitor 2021

Focused on the Core + Experimenting in Adjacencies

It all starts with a strong core, and we remain laser-focused on strengthening that core through our advanced capabilities in marketing, innovation, revenue growth management and execution. But that does not limit our ability to intelligently experiment through thoughtful innovation, and purposeful shifts into adjacent categories. For example, we have made great progress with the expansion of Costa – now available in 40+ markets and 90+ market combinations – and Topo Chico Hard Seltzer, now available in 20+ markets, and holds the #5 spot in hard seltzer in North America.  We continue to refine our “test and learn” approach as a company, always striving to remain consumer and customer-centric.

Pervasive Distribution

Our franchise business model has enabled us to develop a strong global footprint with a local touch in markets around the world. Today, we have approximately 200 bottling partners across more than 200 countries and territories and sell our brands in more than 20 channels within approximately 30 million customer outlets globally.

~$8+ Billion System Capex

* Data points are for 2019

> 20 Channels

~30M Customer Outlets

~16M Cold-Drink Assets

Our purpose, refresh the world. make a difference..

Our company started in 1886 and grew with a purpose to refresh the world. This became refreshment not just in a physical sense but also in spirit, and not just to refresh people but also communities.

Today, we are a total beverage company. We’re present in almost every beverage category, and we have approximately 200 master brands. Over 700,000 people in our system help deliver those brands to customers and consumers every day. The Coca‑Cola Company’s purpose remains clear: To refresh the world and make a difference.

View The Purpose

Total Beverage Company

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Growth Strategy

Pursuing excellence globally and winning together locally.

As we continue our journey as a total beverage company, disciplined portfolio growth plays an integral role in that journey. This disciplined portfolio growth is reinforced through a constant focus on innovation, revenue growth management and improved execution – all supported by integrated brand-building. We believe executing and improving upon these initiatives forms the foundation to deliver strong results both today, and in the years ahead.

Sustainability

Leading in sustainability through collective action.

At The Coca-Cola Company, we strive to use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet. We act in ways to create a more sustainable and better shared future. To make a difference in people’s lives, communities and our planet by doing business the right way. Our ESG agenda and initiatives are integrated into every part of our dual flywheel strategy, helping to drive growth while achieving our purpose as a company: to refresh the world and make a difference.

Compounding Quality Value

In order to continue raising the performance bar within our organization, we are focused on investing in our people and our capabilities in order to leverage accelerating topline growth across four key pillars of financial performance: Resource Allocation, Margin Expansion, Asset Optimization, and Cash Flow Generation.

• Email Alerts
• RSS News Feed

Home Collections Strategy Business Plan Coca Cola Marketing Strategy

Coca-Cola Marketing Strategy PPT Template & Google Slides

Coca-Cola's marketing strategy Presentation Slide

Features of the template.

• 100% customizable slides and easy to download.
• The slide contains 16:9 and 4:3 formats. 
• Slides are available in different nodes & colors.
• Easy to change the colors of the slide quickly.
• Well-crafted template with an instant download facility.
• It can be used for both PowerPoint & Google Slide
• strategy business plan
• Coca Cola Marketing Strategy
• Marketing Strategies Of Coca Cola
• Marketing Strategy
• Coca Cola Company
• Coca Cola Strategy
• Google Slides

330+ Templates

1100+ Templates

Team / Teamwork

346+ Templates

Strategy / Business Plan

6670+ Templates

55+ Templates

502+ Templates

413+ Templates

72+ Templates

686+ Templates

13+ Templates

You May Also Like These PowerPoint Templates

The Coca-Cola Company

Nov 07, 2019

230 likes | 325 Views

The Coca-Cola Company. Group 4 Bryan Howley, Nicholas Barrett & Colten Vainright. History of Coca-Cola. 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton 1888 – The beverage rights were sold to Asa Griggs Candler for $2300 1916 – The “contour bottle” was created

Share Presentation

• information
• social media
• information technology
• coca cola company
• 1920 coca cola began

Presentation Transcript

The Coca-Cola Company Group 4 Bryan Howley, Nicholas Barrett & ColtenVainright

History of Coca-Cola • 1866 – The Drink we know as “Coca-Cola” was created by John Pemberton • 1888 – The beverage rights were sold to Asa Griggs Candler for $2300 • 1916 – The “contour bottle” was created • 1920 – Coca-Cola began to expand internationally • 1981 – Diet Coke was introduced • Today Coca-Cola is enjoyed in more than 200 countries worldwide.

Background • Soft Drink and Beverage Industry • “Road Map” • To refresh the world, to inspire moments of optimism and happiness, to create value and to make a difference. • Coca-Cola synonymous with happiness

Competitive Strategy • Global expansion • Differentiation • 500 brands world-wide • More then just soda • “contour bottle”

Information Systems • Strategic Enterprise Management (SEM) • Web 2.0 • SharePoint Online • Freestyle Dispensers

Strategic Management System • More efficient Supply Chain • Improved Planning • Less Unwanted Deliveries • Obtain more Information • Store • Account • Retail

Information Systems (cont.) • Web 2.0 • Use of Dynamic Pages • Builds Community • SharePoint Online • Cross Device Availability • Data Back-up • Easy to Manage

Freestyle Dispenser • Records data for all pours • Market Data • Detects and requests when low on beverage • Automated ordering • Touch Screen User Friendly Interface • Over 100 drinks available

Coca-Cola on the Web • First website 1995 • 2005 revamping the website • Corporate Site • US Site • Worldwide Site • Web Support • Sponsor of 2012 London Olympics • Promotions: • Polar Bear movie • Mean” Joe Greene

Web Presence • Variety of different web pages • My Coke Rewards • Store (Coca-Colastore) • Community services • Coca Cola Sustainability • Mycoke.com (Social Media)

Problems and Solutions • Bull-whip Effect • Coordination and scheduling across global market • Threat of substitute products

Information System Benefits • Marketers realized how important technology was becoming for business. • Joined forces with IT department • Sales increased because of this collaboration

Struggles During Start Up • IT department felt neglected for their role in sales. • Coca Cola released social media ads, resulting in a need for IT department support. • Information Technology teams were created, and in charge of security, programming, and sustainability.

The Importance of Information Technology • Security plays a vital role in sales. • Without a layer of defense surrounding the social media websites, Coca Cola is vulnerable. • Internet threats become more aggressive as Coca Cola expands their web presence.

Role continued • With over one hundred million dollars used each year by Coca Cola, security becomes even more important. • Continuous monitoring of the Information Systems is required, and this is the role IT plays.

CIO: Ed Steinike • "The computer records all the data involved in every single pour. Each fountain knows when it’s running low on certain products. We are also using automated ordering in many Coca-Cola Freestyle locations, whereby the fountain can build its own orders for supplies and place them directly into the system. It would even optimize the order so that you pay the lowest possible delivered cost” • This allows marketers to respond to customer purchases in a way that increases sales. Depending on which drinks sell best, they can create promotions for specific brands.

Social Media • Coke wants to take advantage of them by implementing information system strategies in their social media reach. • 2,185,020 Twitter followers • 76,357,962 Facebook likes • 402,879 Linkedin followers • 189,397,926 Youtube views • 89,519 Instagram followers

Social Media • One of the goals of Coke's social media campaign is to have as many people learn about their new Freestyle product.  One of the great benefits of social media is that people's opinions can be heard no matter where they are in the world, and this is something Coke wants to take advantage of now that their newest product is on the market.

Our Evaluation • Freestyle benefits • completely automated and customizable. • Hyper Social Organization • Information System credibility • represented by a global market presence • Future of IS • extensions of the freestyle (food.etc..)

What We Learned • Coca Cola has an innovative mindset with a dedicated information technology team. They are a pioneering company because of the global reach they have. The increasing sales numbers help create Business Intelligence which leads Coca Cola to further success. • After researching Coke, we were impressed, but not surprised because of our original perception of the company's image.

• More by User

Coca-Cola The global drink

1.45k views • 17 slides

Coca-Cola company

Coca-Cola company. 03031304 刘卓 03031313 黄标 03031325 王钦 03031336 陈振亚. Outline. About the company The marketing strategy Amounts of the year 2000,2003 and 2002 Financial information Conclusion Question time. About the company (To be the global successful enterprise).

623 views • 14 slides

588 views • 23 slides

Coca-Cola Company

Coca-Cola Company. Issues for Corporate Governance. Questions are List the corporate governance changes at Coca-Cola that are internally Sarbanes-Oxley initiated and discuss: how they are presented in HBS case?

1.25k views • 16 slides

Coca Cola. By: name was here. John Pemberton Created the marvelous Coca Cola! Who is usually Called Doc,he was a pharmacist. Who?.

440 views • 7 slides

Coca-Cola. By: Tony Fanola. History of Coca-Cola 1886-Present. 1886-1892. Coca-Cola is enjoyed in the United States. Coca-Cola made its debut in Atlanta, at Jacobs’ Pharmacy Soda Fountain, where it sold for 5 cents a glass. Atlanta Beginnings .

1.11k views • 0 slides

A presentation by. Mitchell Prylo. Coca Cola. The company of flavor. A New Product. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, by John Pemberton. Originally a coca wine, it was called Pemberton's French Wine Coca .

1.69k views • 0 slides

The Coca-Cola Company. Group 5 Shirkara Jackson Siromik Jackson Monday, September 15, 2008. Coke’s Juicy China Deal!. “ Coca-Cola has announced a $2.4 billion takeover of China Huiyuan Juice , giving it a big boost in the fast-growing market for noncarbonated drinks.” -BusinessWeek.

447 views • 12 slides

Coca Cola. Coca Cola employes. It has around 92 400 employes in all the world. Femsa. Femsa is a internacional compani that owns 53% of c Coca-Cola C ompany in Mexico and in L atin A merica . Oxxo 2nd biggest bottle plant in the world the first one is the Coca-Cola company.

779 views • 10 slides

THE COCA COLA COMPANY

THE COCA COLA COMPANY. The Coca-Cola Company . Asa Candler formed the Coca-Cola Company in 1882 . The Coca-Cola Company today is the world’s largest manufacturer, distributor, and marketer of soft-drink concentrates and syrups .

527 views • 7 slides

Coca-Cola Company Latin -America

Coca-Cola Company Latin -America. Tato Urdaneta Canel Fernandez 1001. Who Are We ?. 41 countries, from Mexico to Argentina 450 million servings of more than 120 brands every single day 1,400 Latin American based associates

218 views • 9 slides

The Coca-Cola Company. Talent Management meets Global Mobility. TCCC – Some facts. Worlds largest beverage company and most recognised & valued brand Servings: 1.7 billion per day More than 500 brands in 200+ countries 140,000+ associates worldwide Ca. 300 bottling partners

518 views • 13 slides

PepsiCo & The Coca-Cola Company

Beverage Industry September 2012. PepsiCo & The Coca-Cola Company. Corporate Summary. Metrics Included for Comparison. Cash-to-Cash Cycle vs. Gross Margin (2000-2003). Cash-to-Cash Cycle vs. Gross Margin ( 2004-2007). Cash-to-Cash Cycle vs. Gross Margin ( 2008-2011).

320 views • 11 slides

COCA-COLA. ATLANTA. HISTORY OF COCA-COLA. Creator of Coca-Cola: Dr. John Stith Pemberton. Company started on May 8, 1886 in Atlanta, Georgia. Coca-Cola refreshment drink. Coca-Cola is sold worldwide with its main headquarters located in Atlanta, Georgia. COCA-COLA. POWERADE. DIET COKE.

1.06k views • 8 slides

The Coca-Cola Company and PepsiCo.

The Coca-Cola Company and PepsiCo. Kyle Webb Drew Wieland Ashley Whitehead. Introduction. The Coca-Cola Company: #1 soft drink company in the world Over 400 drinks Over 200 brands Does no bottling itself. Introduction. PepsiCo.: #2 soft drink company in the world Owns Frito-Lay

1.24k views • 22 slides

Coca Cola. 22. XII. 2011. 1. We make the product. 2. We establish visitors. 3. We make brand with “quality”. Some logos:. Info:. IS REA GROUP A BRAND?. Q?. REALES tate. Is your new brand !.

377 views • 8 slides

Coca Cola. ¿c áncer a tragos?. www.toxicola.org. Disfruta. Contiene:. Jarabe de ma í z alto en fructuosa o az ú car. Promueve la obesidad, la diabetes y la caries. Colorante caramelo procesado con amoniaco. Aumenta el riesgo de c á ncer. Á cido fosf ó rico. Deteriora los dientes.

429 views • 7 slides

Coca Cola. Why I chose this company?. 60% market share in Taiwan It’s a creative and interesting brand Also it’s a historical brand. Interesting. The original Coca-Cola GAME - Boiling cola. Creative. Creative. Creative. History. In 1915 - Bottles In 1928 - Olympic

762 views • 8 slides

Coca-Cola. Chelsey Petrey. “There is no limit to what a man can do or where he can go if he doesn’t mind who gets the credit “ Robert Woodruff. Overview. History Leadership Sponsorship Financial Information Slogans What’s New Conclusion. Atlanta Beginnings.

761 views • 21 slides

Coca Cola Company Products

Purchase Soft drinks coca cola company products Online in India. Visit coke2home.com to meet the coke Crew and free home delivery of coca cola items Coke, Diet, Fanta Coke, thums up, Limca, Minute Maid Juices. https://coke2home.com/home.php

220 views • 5 slides

344 views • 16 slides

Home / Free Animated Templates for PowerPoint and Google Slides / Free Animated Coca Cola PowerPoint Template & Google Slides

Free Animated Coca Cola PowerPoint Template & Google Slides

About the Template

Coca cola company profile template.

Do you know the world’s best combinations? It’s coke with pizza and a presentation with templates.

Coca-Cola has been refreshing the world for 136 years and is the favorite soft drink brand. People love drinking Coca-Cola during summer while having food, festival celebration, and on many more events.

Seeing the people’s love for the soft drink brand, here we have designed Free Animated Coca-Cola PowerPoint template inspired by the most popular brand Coca-Cola.

Using this Coca-Cola theme presentation template, you can define your brand, its journey, competitors, success story, milestones, etc.

Disclaimer: The term Coca-Cola has been used for the purpose of identification only. The brand DOES NOT endorse or sponsor this template or Slidechef in any manner.

Any & All Copyright belongs to the Coca-Cola company.

Google Slide,PowerPoint

100% Fully Customizable

Free to use

Decision Making

Free Active Template Library

Free Company Profile Templates

Free Pawer Poit Templates

Problem Solving

Project Management

Free Animated Pizza Template PowerPoint & Google Slides

Free Company Profile Template PowerPoint & Google Slides

Free Figma Zeon Company Profile Template

Free Tesla Deck Template PowerPoint and Google Slides

Free Animated FedEx Template PowerPoint & Google Slides

Are you looking for custom presentation template designs.

It is a long established fact that a reader will be distracted by the readable content of a page when or randomised words which don’t look even slightly believable

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Coca Colas Brand Communication Strategy Ppt Infographics

This slide covers coca cola brand communication, target audience, media channels, and strategy. Major communication strategies include different tv ads, banners, pop-up ads, share a coke campaign, etc.

• Add a user to your subscription for free

You must be logged in to download this presentation.

Do you want to remove this product from your favourites?

PowerPoint presentation slides

This slide covers coca cola brand communication, target audience, media channels, and strategy. Major communication strategies include different tv ads, banners, pop-up ads, share a coke campaign, etc. Increase audience engagement and knowledge by dispensing information using Coca Colas Brand Communication Strategy Ppt Infographics. This template helps you present information on three stages. You can also present information on Target Audience, Media Channels, Communication Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

People who downloaded this PowerPoint presentation also viewed the following :

• Diagrams , Business , Strategy , Management , Business Slides , Flat Designs , Linear Process Diagrams , Process Management
• Target Audience ,
• Media Channels ,
• Communication Strategy

Coca Colas Brand Communication Strategy Ppt Infographics with all 6 slides:

Use our Coca Colas Brand Communication Strategy Ppt Infographics to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Ratings and Reviews

by Kyle Anderson

October 15, 2022

by Dick Ryan

• ADVERTISE OR CONTACT US
• CAUTION ON FAKE JOBS!!!
• DEGREE GUIDE
• PRIVACY POLICY
• USING OUR WEBSITE

The Ugandan Jobline

• JOB CATEGORIES
• USING THIS WEBSITE
• Demand Planner Jobs – Coca-Cola Beverages Uganda Limited (CCBU)

Job Title:     Demand Planner – – Century and CCBA

Organisation:  Coca-Cola Beverages Uganda Limited (CCBU)

Duty Station:  Kampala, Uganda

Reports to: Logistics Director

Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.

Job Summary:  The Demand Planner will contribute to CCBU vision by developing and delivering the tactical and operational sales forecast for the complete product portfolio based on data and information from a range of sources, as well as collaboration with Sales and Marketing teams. The role is responsible for supporting the monthly S&OP process and the quality of its inputs and outputs, together with the leadership of actions to resolve potential supply issues.

Key Duties and Responsibilities:

• Execute the demand planning process and forecast activities for product portfolio.
• Set-up and maintain suitable statistical forecasting models, maintains actuals history as needed.
• Perform forecast enrichment to adjust the statistical forecast as required.
• Understand the external environment that could influence the Demand Forecast.
• Communicate the demand forecast to Commercial Team and receive from them information about promotions or events.
• Maintain portfolio segmentation and micro-segmentation and carry out the product classification process.
• Develop short-and long-term demand plan.
• Perform weekly demand control. Track, and report on, results against the Demand Plan
• Support the monthly S&OP process and ensures the quality of its inputs and outputs. Track, and report on, results against the Demand Plan
• Support resolution of Supply Chain issues with Supply Planning
• Coordinate and Drive Multi-Functional Demand Inputs.
• The applicant must hold a Bachelor’s degree in Statistics, Economics, Business Administration, Marketing, or any relevant discipline.
• Added advantage: Postgraduate qualifications in a relevant discipline.
• Minimum requirement: Minimum 6 years in Demand and Planning
• Relevant Demand Planning experience ideally in an FMCG environment
• Good analytical skills with proficiency in the use of Excel and PowerPoint
• Statistics and Forecasting techniques
• Commercial Acumen
• Result and Execution Driven
• Analytical skills
• Strong Organizational Process / Systems Awareness & Integration
• Influential with strong communication skills
• Multi Stakeholder Management
• Problem solving principles and techniques.
• Conflict management techniques
• System Knowledge

NB: Persons with disability are encouraged to apply

How to Apply:

All suitably qualified and interested applicants should apply online at the link below.

Deadline: 24th May 2024

For more of the latest jobs, please visit  https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline

Related Jobs

Fresher business development officer jobs – smat marketing limited.

Job Title:   Business Development Officer   Organisation: SMAT Marketing Limited Duty …

Earn 1.2m as 1 of 2 Marketing Executive Jobs – EBC

Job Title:   Marketing Executive (2 Fresher Jobs) Organisation: EBC Duty Station:  Kampala, …

UN High School Diploma Jobs – Travel Assistant – United Nations Regional Service Centre Entebbe (RSCE)

Job Title:   Travel Assistant (UN High School Diploma Jobs) …

Fresher Customer Service Assistant Jobs – Yalelo (U) Limited

Job Title:  Customer Service Assistant (Fresher Jobs) Organisation: Yalelo (U) Limited …

Management Accountant Jobs – Newrest Uganda Inflight Services

Job Title:    Management Accountant Organisation: Newrest Uganda Inflight Services Duty Station: Entebbe Airport, …

4 Fresher Sales Executive Job Opportunities – Dura Motors Limited (DML)

Job Title:   Sales Executive (4 Fresher Jobs)    Organisation: Dura …

For employers, please send your adverts and inquiries to [email protected]

• Accounting Jobs in Uganda (8,292)
• Administration Jobs in Uganda (6,145)
• Agriculture Jobs in Uganda (2,446)
• Audit Jobs in Uganda (1,377)
• Aviation Jobs in Uganda (291)
• Banking Jobs in Uganda (4,996)
• Bids and Tenders (8)
• Business Administration Jobs in Uganda (24,343)
• Communications Jobs in Uganda (2,534)
• Customer Service Jobs (802)
• Economics Jobs in Uganda (4,846)
• Education Jobs in Uganda (3,344)
• Embassy and Foreign Mission Jobs in Uganda (892)
• Engineering Jobs in Uganda (5,409)
• Finance Jobs in Uganda (22,056)
• Fresh Graduate Jobs in Uganda (1,361)
• Government Jobs in Uganda (7,130)
• Health Jobs in Uganda (6,715)
• Human Resources ( HR ) Jobs in Uganda (2,560)
• Information Technology (IT) and Data Jobs in Uganda (6,414)
• Law Jobs In Uganda (2,720)
• Management Jobs in Uganda (11,367)
• Medicine and Pharmacy Jobs in Uganda (3,985)
• Monitoring and Evaluation Jobs in Uganda (2,640)
• NGO – Non-Government Organisations Jobs in Uganda (27,010)
• Oil Petroleum and Gas Jobs in Uganda (1,254)
• Other Jobs in Uganda (3,540)
• Procurement and Logistics Jobs in Uganda (3,735)
• Sales and Marketing Jobs in Uganda (5,695)
• Social Sciences Jobs in Uganda (12,594)
• Telecommunication Jobs in Uganda (992)
• Training and Consultancy (298)
• Transport and Driver Jobs in Uganda (1,851)
• Uncategorized (42,426)
• United Nations Jobs in Uganda (252)

Popular Jobs

Purchasing & sustainability manager jobs – de heus animal nutrition (koudijs).

Job Title:   Purchasing & Sustainability Manager Organisation: De Heus Animal Nutrition Read More

Human Resource & Administration Officer NGO Jobs – Welthungerhilfe (WHH)

Job Title:  Human Resource & Administration Officer   Organisation: Welthungerhilfe (WHH) Read More

Office Manager Jobs – Alfill Construction Materials

Job Title:  Office Manager Organisation: Alfill Construction Materials Duty Station:  Kampala, Uganda   Read More

2 Branch Executive Job Positions – Tugende

Job Title:    Branch Executive (2 Positions) Organisation: Tugende Duty Station: Kampala, Uganda Reports Read More

Monitoring and Evaluation (M&E) Officer NGO Jobs – Shared Action Africa

Job Title:   Monitoring and Evaluation (M&E) Officer    Organisation: Shared Action Read More

• 6 No Experience World Bank Jobs – GrowAfrica Internship Program – International Finance Corporation (IFC)
• Operations Control Manager (OCM) Jobs – Uganda National Airlines Company Limited
• Engineer, Data – FLYHUB Jobs – Stanbic Bank Uganda Limited
• Monitoring and Evaluation Officer NGO Jobs – Jhpiego
• Jobs in Uganda