business plan for an rv park

RV Park Business Plan Template

Written by Dave Lavinsky

RV Park Business Plan

You’ve come to the right place to create your RV Park business plan.

We have helped over 1,000 entrepreneurs and RV park owners create business plans and many have used them to start or grow their RV Parks.

What is an RV Park Business Plan?

An RV Park business plan is a plan to start and/or grow your RV park. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your full financial projections.  

What are the Main Types of RV Parks?

There are a number of different kinds of RV parks, some examples include:

• Traditional RV Park – a park specifically designed for RVs, with amenities such as hookups, laundry facilities, and recreation areas.
• Resort RV Park – a higher-end park with luxury amenities such as pools, hot tubs, and activities like golf or water sports.
• Seasonal/Year-Round RV Park – a park that is only open during certain times of the year or operates on a year-round basis.
• Franchise RV Park – a park that is part of a franchise system, allowing for brand recognition and support from the parent company.
• Converted Land/Boondocking Site – utilizing land or space to allow for boondocking, camping without hookups or amenities.
• Glamping Site – a more luxurious and glamorous camping experience, often offering amenities such as yurts or cabins.

No matter what type of RV park you plan to open, your business plan should outline your specific vision for a successful RV park business and how it will stand out from other RV parks. This can include unique features or amenities, target demographic and psychographic profiles, and marketing plan.  

How Do You Get Funding for Your RV Park Business Plan?

RV parks are often funded through small business bank loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an RV Park business plan or business plan for campground.  

Sample Business Plan for a Profitable RV Park

Below is a template to help you create each section of a successful RV Park business plan.

Executive Summary

Business overview.

Custer’s Best RV Park is a new RV park located in Custer, South Dakota. The company is founded by Charles Carter, an RV park and campground manager who has over ten years of experience working in the RV Park industry. Charles began his career working as a campground attendant and worked his way up to a management position in an RV park and campground near a busy national park. Now that Charles has garnered a positive reputation for exceptional customer service, management, and budgeting skills, he is ready to venture out and establish his own RV park business – Custer’s Best RV Park. Charles is confident that his ability to find and retain highly effective RV park staff, optimize the budget, and build positive customer relationships will quickly garner demand from RV campers looking for the best RV park business in South Dakota. Charles plans on recruiting a team of experienced and motivated professionals to help manage the day to day complexities of running an RV park business – customer service, marketing, leasing and rent collection, budgeting and financial reporting, and cleaning and maintenance.

Custer’s Best RV Park will provide a safe, clean, and welcoming environment for RV campers with an extensive list of amenities and services to go along with each rental. Custer’s Best will accommodate both short-term vacationers looking for a convenient spot near Custer’s Park and people seeking a full-time RV living space. Custer’s Best RV Park will be the ultimate choice in Custer for RVers while being the best-priced RV park in town.

Product Offering

The following are the amenities that Custer’s Best RV Park will provide:

• Full-hookup service (electricity, water, sewer, WiFi)
• Clubhouse with full kitchen, fitness room, showers, laundry, library, and game room
• Camp store (food, beverages, toiletries, emergency kits, cleaning supplies, games, etc.)
• Swimming pool
• Children’s playground
• Campground and picnic area
• Guided tours of Custer Park and surrounding areas

Customer Focus

Custer’s Best RV Park will target all campers, tourists, vacationers, seasonal RVers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

Management Team

Custer’s Best RV Park will be owned and operated by Charles Carter. He has recruited an experienced marketer, Sally Smith, to be his marketing director and handle all aspects of advertising, marketing, and promotions for the RV park.

Charles Carter is a graduate of the University of South Dakota with a Bachelor’s degree in Business Administration. He has been working at a local RV park and campground for over a decade, beginning as a campground attendant and working his way up to campground manager. Charles’s organizational, problem solving, and communication skills have garnered him a reputation for being an effective manager.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract target customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Success Factors

Custer’s Best RV Park will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of campground attendants available 24/7 to lead activities and tours, answer questions and provide information on the area, and perform cleanup and maintenance services when needed.
• Comprehensive list of amenities available to ensure campers feel welcome with all the conveniences of home.
• Custer’s Best RV Park offers the best pricing around. Their pricing strategy is the most cost effective compared to the competition.

Financial Highlights

Custer’s Best RV Park is seeking $220,000 in debt financing to launch its RV park. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs. The breakout of the funding is below:

• Purchase of the land: $90,000
• Build-out of the RV Park, campground, store, and clubhouse:  $100,000
• Three months of overhead expenses (payroll, utilities): $110,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Custer’s Best RV Park.

Company Overview

Who is custer’s best rv park.

Custer’s Best RV Park is a newly established full-hookup RV park and campground in Custer, South Dakota. Custer State Park, a 71,000 acre expanse of spectacular terrain packed with recreational activities such as hiking, mountain biking, and wildlife tours. Custer’s Best RV Park will provide the most amenities for the price, making it the first choice for campers in the area. Custer’s Best will provide a comprehensive list of amenities and services to suit both short-term vacationers and full-time RVers. Their full-service approach includes a comprehensive set of property oversight, maintenance, guided tours, as well as a clubhouse with laundry facilities, fitness center, showers, kitchen, and game room for campers to enjoy.

Custer’s Best RV Park will be able to manage camper onboarding, site maintenance, guided tours, leasing and rent collection for long-term campers, and campground activities. The team of professionals are highly qualified and experienced in RV park and campground management. Custer’s Best RV Park makes RV life convenient and enjoyable for its campers.

Custer’s Best RV Park History

Custer’s Best is owned and operated by Charles Carter, a former campground manager who has a Business Administration degree from the University of South Dakota. Charles has worked for an RV park and campground near a busy national park for over ten years. Charles’s tenure with the RV park and campground has given him the skills and knowledge required to start his own company. Charles has worked hard to grow a large network of industry professionals and RV enthusiasts ready to help promote the business to their friends and families.

Since incorporation, Custer’s Best RV Park has achieved the following milestones:

• Registered Custer’s Best RV Park, LLC to transact business in the state of South Dakota.
• Has a land contract in place to purchase the property from the current owner.
• Reached out to numerous contacts to include RV park attendants, managers, and RV enthusiasts to spread the word about the upcoming RV park in Custer.
• Began recruiting a staff of campground attendants, maintenance technicians, and security personnel to work at Custer’s Best RV Park.

Custer’s Best RV Park Services

• Full hookups (electricity, water, sewer, WiFi)

Industry Analysis

The U.S. Campground and RV Park industry is an estimated $6.2B market. RV camping is a popular recreation activity in the United States, with approximately 41M Americans participating in this recreation activity each year. According to the Recreational Vehicle Industry Association, there are approximately 30M RV enthusiasts, including RV renters, across the country, creating a niche market with an enthusiastic target audience. The RV industry continues to post increasing sales numbers year over year. According to Dun & Bradstreet, there are over 4,000 RV parks across the nation, with combined annual revenue of $2.8B.

The U.S. Campground and RV Park industry demands drivers include personal income and tourist travel. The industry is highly fragmented with 50 of the largest companies accounting for only around 30% of all industry revenue. Most RV park owners are privately held, single-location enterprises.

Profitability depends heavily on the occupancy rate and the effectiveness of the marketing campaign. RV park operators can gain a competitive advantage by offering diverse site offerings and amenities or by operating in desirable locations.

Customer Analysis

Demographic profile of target market.

Custer’s Best RV Park will target all campers, tourists, vacationers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

The precise demographics for Custer, South Dakota are:

Customer Segmentation

Custer’s Best will primarily target the following customer segments:

• In-state campers/vacationers looking for a place to stay near Custer State Park.
• Out-of-state tourists/vacationers looking for a place to stay near Custer State Park.
• RV enthusiasts/people looking for a semi-permanent/permanent residence for their RV.
• Seasonal RVers/people looking for a place to stay in Custer, South Dakota on a seasonal basis.

Competitive Analysis

Direct and indirect competitors.

Custer’s Best RV Park will face competition from other RV parks with similar business profiles. A description of our direct competitors is included below.  

Kuster Kamps RV Park

Kuster Kamps RV Park provides full-hookup RV rentals. Located in Custer, the Kuster Kamps RV Park is able to provide a convenient location for campers headed to Custer State Park. Their list of services include full-hookup accommodations including utilities, water, sewer, and internet, picnic tables and tent campgrounds, and a swimming pool.

Kuster Kamps’ promise is to deliver excellent customer service, amenities, and maintenance of the RV park and campground. The team of experienced RV park management professionals assures the park is run smoothly, freeing the campers to enjoy their stay.  

SD RV Park is a thriving RV park business that provides outstanding RV rental accommodations for campers. SD RV Park provides comprehensive services and amenities including full-hookup rental space, a communal kitchen and laundry, and campground activities scheduled throughout the week in peak seasons. The owners of SD RV Park are RV park and campground management professionals so they understand how an RV park should be operated, maintained, and marketed. Campers can depend on their 24/7 staff availability for any maintenance issues that come up. By choosing SD RV Park, RVers can rest assured they will have a relaxing vacation.  

RecVe’s Park & Campground

RecVe’s Park & Campground is a trusted Custer RV park and campground that provides superior service to RV enthusiasts looking for both short-and-long-term rental space. They are able to provide a one-stop shop for campers in the Custer State Park recreation area. RecVe’s Park & Campground offers full-hookup rental spaces, a camp market, and guided tours. RecVe’s is the premium choice for full-time RVers with exceptional customer service and round the clock maintenance available.

Competitive Advantage

Custer’s Best RV Park will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of camp attendants onsite 24/7 to provide visitor information, emergency maintenance, and security.
• Comprehensive menu of services and amenities that provides campers with the greatest flexibility and most options as compared to the competition.

Marketing Plan

Brand & value proposition.

Custer’s Best RV Park will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled campground attendants that provide a comprehensive set of services (guided tours, campground activities, maintenance, cleanup, and round the clock security).
• Unbeatable pricing to its customers – Custer’s Best RV Park offers tiered pricing packages as well as a la carte options to give campers the flexibility to pay for what they need, and skip what they don’t.

Promotions Strategy

The promotions strategy for Custer’s Best RV Park is as follows:  

Word of Mouth/Referrals

Charles Carter has built up an extensive list of contacts over the years by providing exceptional RV park management and customer service. Many of these contacts have communicated to Charles that they kept renewing their contracts because they were happy with the service he was providing. Once Charles advised them he was leaving to open his own RV park, they signed commitments to follow him to the new RV park business and help spread the word of Custer’s Best RV Park.  

Professional Associations and Networking

Custer’s Best RV Park will become a member of professional associations such as the South Dakota Campground Owners Association and the National Association of RV Parks & Campground (ARVC). They will focus their networking efforts on expanding their customer network.  

Print Advertising

Custer’s Best RV Park will invest in professionally designed print ads to display in programs or flyers at industry networking events and in local newspapers and magazines.  

Website/SEO Marketing

Custer’s Best RV Park will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services and amenities that Custer’s Best is able to provide. The marketing director will also manage Custer’s Best’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Custer RV park” or “RV park near me”, Custer’s Best RV Park will be listed at the top of the search results.  

Social Media Marketing

The marketing director will manage all of Custer’s Best RV Park’s social media marketing strategy including maintaining an active presence on various social media platforms and working with brand ambassadors and influencers to promote the RV park on their social media channels.  

The pricing of Custer’s Best RV Park will be moderate with more flexibility in pricing packages than their competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Custer’s Best RV Park.

Operation Functions:

• Charles Carter will be the Owner and Campground Manager. He will oversee all staff and manage customer relations. Charles has spent the past year recruiting the following staff:
• Sally Smith – Marketing Director who will execute on all marketing efforts for Custer’s Best.
• Jill Miller – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
• Marty Johnson – Maintenance Director who will provide all maintenance for the RV park.
• Joe Williams – Head Camp Attendant who will supervise all seasonal and hourly camp attendants for the RV park.

Milestones:

Custer’s Best RV Park will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to purchase the land.

7/15/2022 – Finalize personnel and staff employment contracts.

8/1/2022 – Begin build-out of Custer’s Best RV Park.

8/15/2022 – Begin marketing campaign and networking at industry events.

8/22/2022 – Finalize rental contracts with first customers.

9/1/2022 – Custer’s Best RV Park opens for business.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Financial Plan

Key revenue & costs.

The revenue drivers for Custer’s Best RV Park are the RV park rental fees they will charge to the campers for renting a space. Custer’s Best will offer multiple pricing options to accommodate short-term and long-term rentals. Additional fees for RV park services and amenities will be charged on a per-use basis. Alternatively, customers may pay for a per-stay or a per-season pass to secure access to all amenities.

The cost drivers will be the overhead costs required in order to staff the RV park. The expenses will be the payroll cost, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

• Build-out of the RV Park, campground, store, and clubhouse: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of occupied rentals per day: 10
• Average fees per month: $40,000
• Average expenses per year: $330,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

You can download our free RV Park business plan template PDF . This RV Park business plan template can help you through the business planning process for your own RV park business.

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Back to All Business Ideas

How to Start an RV Park: Cost, Location & Profit Potential

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on June 23, 2023 Updated on August 2, 2024

Investment range

$705,800 - $1,212,300

Revenue potential

$400,000 - $500,000 p.a.

Time to build

6 – 12 months

Profit potential

$160,000 - $200,000 p.a.

Industry trend

Vital aspects to consider when kicking off your RV park:

• Location — Select a scenic location with adequate space for RV sites, additional camping options, amenities, and potential future expansion. Ensure it is easily accessible and located in an attractive area for RV travelers.
• Utility hookups — Ensure each RV site has access to essential utilities like electricity, water, and sewage. Consider offering additional amenities like Wi-Fi, cable TV, and propane services.
• Facilities — Invest in high-quality facilities such as restrooms, showers, laundry rooms, and recreational areas. Ensure they are well-maintained and clean.
• Recreational amenities — Consider adding recreational amenities like playgrounds, swimming pools, picnic areas, hiking trails, and event spaces to attract more visitors.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Website and online presence — Create a professional website showcasing your RV park, services, amenities, pricing, and contact information. Offer online booking options and maintain active social media profiles to engage with potential customers.

You May Also Wonder:

Is an RV park profitable?

RV parks can be profitable businesses, depending on factors such as location, amenities, pricing, occupancy rates, and operational efficiency.

What happens during a typical day at an RV park?

A typical day at an RV park involves activities such as check-ins and check-outs of RV guests, maintenance and upkeep of park facilities, provision of amenities, assisting guests with inquiries and needs, and social interactions among guests.

What is the growth potential of an RV park?

The growth potential of an RV park varies depending on factors such as market demand, location, competition, and expansion opportunities. Parks in popular destinations, with limited competition, or with potential for amenities expansion may have higher growth potential.

What type of business is an RV park?

An RV park is primarily a hospitality and leisure business. It falls under the category of accommodation services, catering to recreational vehicle owners and travelers seeking a temporary or long-term place to park their RVs or campers.

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Work in the great outdoors
• Give people a comfortable place to rest and have fun
• Market is rebounding after the pandemic
• Requires a large investment
• Have to find suitable land

RV park industry trends

Industry size and growth.

• Industry size and past growth – The U.S. campgrounds and RV park industry is worth $8.7 billion in 2023 after growing .1% annually for the last five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
• Growth forecast – The U.S. campgrounds and RV parks industry is projected to grow 8.2% in 2023.
• Number of businesses – In 2023, 16,313 campground and RV park businesses are operating in the U.S. 
• Number of people employed – In 2023, the U.S. campgrounds and RV parks industry employs 66,036 people.

Trends and challenges

• Many RV parks have become communities with many amenities and activities.
• RV parks are getting so busy that people have to book them far in advance.
• Current fuel prices are keeping some RVers from going on the road.
• Many current RV parks are expanding and adding amenities, making it difficult for smaller RV parks to compete.

Demand hotspots

• Most popular states – The most popular states for campground managers are California, Texas, and Florida. (( https://www.zippia.com/campground-manager-jobs/ ))
• Least popular states – The least popular states for campground managers are Wyoming, Vermont, and North Dakota.

What kind of people work in RV parks?

• Gender –  39% of campground managers are female, while 61% are male. (( https://www.zippia.com/campground-manager-jobs/demographics/ ))
• Average level of education – The average campground manager has a bachelor’s degree.
• Average age – The average campground manager in the US is 44.5 years old.

How much does it cost to start an RV park business?

Startup costs for an RV park range from $700,000 to well over $1 million. The largest cost is the preparation of the campsites with hookups, gravel roads, and RV pads. These costs also assume that you’ll add amenities such as a pool.

How much can you earn from an RV park business?

You can likely charge around $50 per night for each site. These calculations will assume that you’ll have 50 sites. Your profit margin should be around 40%. 

In your first year or two, you might have an average of 40 sites rented for 200 nights per year, bringing in $400,000 in revenue. This would mean $160,000 in profit, assuming that 50% margin. 

As you gain traction, you might have 40 sites rented 250 nights a year. With annual revenue of $500,000, you’d make a tidy profit of $200,000.

What barriers to entry are there?

There are a few barriers to entry for an RV park. Your biggest challenges will be:

• Funding the startup costs
• Finding suitable land

Related Business Ideas

Outdoor Opportunities: How to Start a Campground

How to Start a Bike Shop: Cost & Profit Potential

Wheels of Fortune: How to Start an RV Rental Business

Step 2: hone your idea.

Now that you know what’s involved in starting an RV park, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research RV parks in your area to examine their services, price points, and customer reviews.

• Make a list of RV parks that offer similar services. 
• Review your competitors’ services– their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV park with an indoor pool or one that has an arcade.

You might consider targeting a niche, such as a family style RV park.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to renting the campsites, you could generate revenue from an arcade, or by selling snacks, beverages, and camping merchandise. 

How much should you charge for RV park sites?

Your prices should be based on market prices in your area and the number of amenities you offer, but also on your operating costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

People of all ages like to RV so you should market on both Instagram and Facebook.

Where? Choose an RV Park location

To find suitable land, you should engage with a real estate agent to help you with your search. Here are some factors to consider when choosing the right location for an RV park business:

• Demand Analysis: Research local tourism and RV traffic patterns.
• Accessibility: Near major roads with clear entry/exit points.
• Size & Topography: Ample space, level ground, and scenic views.
• Utilities: Access to water, sewage, electricity, and WiFi.
• Local Regulations: Confirm zoning and permits for RV park use.
• Environmental Factors: Check flood plains, soil quality, and protected habitats.
• Safety: Proximity to emergency services and low crime.
• Nearby Attractions: Close to landmarks, parks, or entertainment.
• Development Potential: Ensure no nearby projects will negatively impact the park.
• Cost: Balance land price with budget and ongoing costs.
• Community Engagement: Gauge local receptiveness and potential partnerships.

Step 3: Brainstorm an RV Park Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “RV park” or “RV campground”, boosts SEO
• Name should allow for expansion, for ex: “JourneyExpand Estates” and “NomadNest Parklands” over “WanderWheel Haven” and “VistaView RV Retreat”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create an RV Park Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a brief summary of your RV park business plan, highlighting key aspects like location, target customers, and financial objectives.
• Business Overview: Describe the nature of your RV park business, including its size, amenities, and any unique features like scenic views or recreational activities.
• Product and Services: Detail the services you offer, such as RV site rentals, amenities like hookups and showers, and any additional services like campfire rentals or guided tours.
• Market Analysis: Analyze the demand for RV parks in your chosen location, considering factors like tourism trends, the size of the RV community, and the preferences of potential customers.
• Competitive Analysis: Identify and assess other RV parks in the area, emphasizing what sets your park apart, such as competitive pricing, exceptional facilities, or convenient location.
• Sales and Marketing: Outline your marketing strategies to attract RV enthusiasts, including online advertising, partnerships with travel websites, and promotions for long-term stays.
• Management Team: Introduce the team members responsible for managing and operating the RV park, highlighting their experience in hospitality and campground management.
• Operations Plan: Describe the day-to-day operations of the RV park, covering aspects like check-in procedures, maintenance schedules, security measures, and customer service protocols.
• Financial Plan: Present financial projections, including startup costs, revenue forecasts, operating expenses, and expected profitability for your RV park business.
• Appendix: Include any supplementary materials that support your business plan, such as site maps, photos of the RV park, marketing materials, and financial statements.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to RV parks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your RV park will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding an RV park business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for RV Park Licenses and Permits

Starting an RV park business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll need the proper zoning permit from your state. Check with your state and local governments before you purchase the land so that you know they will allow an RV park.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your RV park business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  CampLife , RoverPass , or Campspot , to manage your bookings, maintenance, check ins, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Book Now”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

• Social Media Engagement: Leverage popular social media platforms like Facebook and Instagram to showcase your RV park’s amenities, stunning views, and guest experiences. Engage with your audience through posts, comments, and promotions to build a loyal online community.
• Local Partnerships: Forge partnerships with local businesses, tourism offices, and travel agencies to cross-promote each other. Offer package deals or discounts to customers who visit your RV park through referrals from these partners.
• Seasonal Promotions: Create attractive seasonal promotions and discounts to encourage off-peak visits. Consider special offers for holidays, extended stays, or mid-week bookings to attract a diverse range of customers throughout the year.
• Online Review Management: Encourage satisfied guests to leave positive reviews on popular review sites like Yelp, TripAdvisor, and Google. Respond promptly to negative reviews, addressing concerns and demonstrating your commitment to customer satisfaction.
• Event Hosting: Organize events or themed weekends at your RV park, such as outdoor movie nights, barbecue cook-offs, or nature walks. Promote these events through local media and online platforms to attract both local and visiting RV enthusiasts.
• Referral Programs: Implement a referral program where existing customers receive discounts or perks for referring friends and family. Word of mouth is a powerful marketing tool in the RV community, and incentivizing referrals can amplify your customer base.
• Email Marketing Campaigns: Build an email list of past guests and potential customers. Send out regular newsletters with updates on promotions, events, and exclusive offers, keeping your audience engaged and informed about what your RV park has to offer.
• Geo-targeted Advertising: Utilize online advertising platforms to target potential RV travelers in specific geographic locations. Tailor your ads to highlight your park’s unique features and amenities that would appeal to the preferences of travelers in different regions.
• Customer Loyalty Programs: Implement a loyalty program that rewards repeat customers with discounts, free nights, or exclusive access to premium amenities. Recognizing and appreciating customer loyalty can foster a strong and lasting relationship with your RV park.
• Community Involvement: Get involved in the local community by sponsoring events, participating in local fairs, or supporting charitable causes. Building a positive reputation within the community can lead to increased support and referrals for your RV park.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your RV park meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your RV park business could be: 

• Experience nature’s beauty with our RV park nestled in a serene wilderness, offering a getaway like no other.
• Discover unparalleled tranquility at our RV park, where peace and relaxation meet.
• Create lifelong memories in our family-friendly RV park, where adventure and bonding go hand in hand.

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running an RV park business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in RV parks for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in RV parks. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for an RV park business include:

• Park Attendants – check ins, customer service
• Maintenance Workers – maintain sites and common areas
• Marketing Lead – create and implement marketing strategies
• General Manager – scheduling, accounting

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run an RV Park – Start Making Money!

RV parks are wonderful places for travelers to stay and enjoy the great outdoors, and owning one can make for a fun lifestyle. It takes quite an investment to get started, but you should be able to see a nice return on that investment over time.

Now that you know what’s involved, it’s time to shop for land and get your successful RV park started!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm an RV Park Name
• Create an RV Park Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for RV Park Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run an RV Park - Start Making Money!

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How To Write an RV Park Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for RV park businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every RV park business owner should include in their business plan.

Download the Ultimate RV Park Business Plan Template

What is an RV Park Business Plan?

An RV park business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an RV Park Business Plan?

An RV park business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective RV Park Business Plan

The following are the key components of a successful RV park business plan:

Executive Summary

The executive summary of an RV park business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your RV park company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your RV park business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your RV park, mention this.

Industry Analysis

The industry or market analysis is an important component of an RV park business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the RV park industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, RV park customers may include families with children, retirees, and business travelers.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or RV park services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your RV park business may have:

• Lower prices than traditional hotels
• Amenities such as pools, playgrounds, and BBQ areas
• Onsite laundry facilities
• Pet-friendly policies
• Easy access to major highways

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your RV park business via word-of-mouth marketing.

Operations Plan

This part of your RV park business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an RV park business include reaching $X in sales. Other examples include expanding to a second location, developing a new service, or hiring additional staff.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific RV park industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup RV Park

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup RV Park

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup RV park business.

Sample Cash Flow Statement for a Startup RV Park

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your RV park company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any RV park owner. In this article, we’ve outlined the key components of a successful business plan and shared a template that you can use to create your own.  

Finish Your RV Park Business Plan in 1 Day!

Wish there was a faster, easier way to finish your RV park business plan?

With our Ultimate RV Park Business Plan Template you can finish your plan in just 8 hours or less!

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How to Start an RV Park Business in 14 Steps (In-Depth Guide)

Updated:   February 21, 2024

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The RV lifestyle is more popular than ever, with over 1 million households now owning an RV in the United States. According to a report by the RV Industry Association , RV shipments are expected to hit 589,100 units in 2022, an all-time high and indicative of the growing demand for RV travel and vacations. With more RVs on the road, quality places for them to park are also in increasing demand.

Starting an RV park can be an extremely lucrative business opportunity for those looking to capitalize on this growing trend. Not only can park owners bring in steady nightly and monthly rental income, but additional revenue streams like utility hook-ups, convenience stores, and recreation rentals can also boost the bottom line. An RV park with 50 spaces could generate over $500,000 in annual revenue.

This guide will show you how to start a RV park. Topics include market research, competitive analysis, business accounting, obtaining business insurance, sourcing equipment, and more. Here’s everything you need to know to start a RV park.

1. Conduct RV Park Market Research

Market research is an important factor in designing a thorough business plan. It offers insight into your financial projections, target market, local market saturation, trends in services and products, and more. There are two types of market research, primary and secondary, both are required to start your own RV park.

Some details you’ll learn through market research include:

• Specific data on privately-owned RV camping park economics shows the immense earnings potential.
• The actual profit margins for RV park owners are also favorable.
• Profit margins typically range from 30% to 60% of gross revenue depending on amenities offered and operational efficiency.
• The return on investment timeline for new RV parks is also appealing. RV parks are versatile and can also function as AirBnB’s , but that does require consistent property management that you may or may not do yourself.
• Building a new park from the ground up can require 2-3 years from initial planning to opening.
• Most new parks are profitable within 3 years of opening and earn 100% ROI on the initial investment within 5-7 years.

Analysis of current market data indicates that the RV park industry is experiencing rapid expansion in tandem with the rising popularity of RV travel. With strong revenue potential, high-profit margins, and attractive ROI timelines, RV parks represent an extremely lucrative sector with immense opportunities for continued growth.

2. Analyze the Competition

Understanding the competitive landscape is critical for any new RV park owner. Competitive analysis gives you an idea of how other mobile home parks operate, what kind of RV park development is happening in your area, pricing guides, and more.

A few key ways to get started analyzing competitors include:

• Research existing RV parks in the immediate area and within a 60-90 minute drive.
• Identify the number of competitors, their sizes, amenity offerings, pricing, and occupancy rates if possible.
• Drive through parks and scrutinize site layouts, landscaping, and facility conditions.
• Review sites like RV Park Reviews and AllStays Camp & RV to see visitor commentary.
• Monitor feedback over time to spot improving/declining satisfaction trends.
• Google Maps and satellite view can provide additional perspective on surrounding property usage and zoning, flood zones, terrain challenges, and opportunities for differentiation.
• Search online review platforms like Google, Facebook, and Yelp to compile competitive ratings.
• Analyze competitors’ websites and digital marketing tactics using SimilarWeb and SEMRush.
• Examine search traffic, referring domains, keyword targeting, and online conversion efforts.

In total, the comprehensive competitive analysis will arm any prospective RV park owner with key intelligence to either carve out a niche or develop a superior park. It illuminates precisely where competitors are falling short and what they are executing well to properly position a new entrant park. With so much revenue at stake, the investment of time is well warranted.

3. Costs to Start an RV Park Business

Campground ownership requires a significant upfront investment. Key costs include land acquisition, utility access and hookup installation, land clearing and preparation, road and site development, permitting, and park amenities.

Start-up Costs:

• Land Purchase – The land acreage depends on the planned park size, with typical parks ranging from 5 to 30 acres of real estate . Land suitable for an RV park costs $15,000 – $40,000 per acre, putting the total from $75,000 up to over $1 million.
• Site Work & Utility Installation – Transforming raw land into powered RV sites requires extensive site excavation, grading, drainage, electric, water, and sewer installation which can tally $15,000-$30,000 per site. A park with 50 sites may spend $750,000 to $1.5 million.
• Amenities & Common Areas – Most parks require shower/restroom buildings, laundry facilities, dump stations, an office, a pool, and recreation areas. These can cost $300,000 to $500,000 depending on sophistication.

In total, building a new 50-site RV park often entails $2 – $3 million in start-up costs. Purchasing an existing park with infrastructure in place substantially reduces upfront capital requirements.

Ongoing Costs

In terms of ongoing operating expenses, RV park owners face:

• Staffing Expenses – Most parks require a live-in manager plus cleaning and maintenance staff tallying $50,000 – $100,000 per year or more for payroll.
• Site Costs – Water, electricity, internet access, trash pickup, and sewer service can cost $100 – $200 monthly per site.
• Maintenance & Repairs – Expect $150+ yearly per site for upkeep and periodic infrastructure repairs like asphalt overlay, utility repairs, or replacement amenities.
• Insurance – General liability and property hazard insurance typically costs $100-$150 annually per site.
• Marketing – Attracting customers through online ads, brochures, trade shows, etc. may require a $10,000+ yearly budget per 50 sites.
• Accounting/Legal – External professional services may tally $5000+ per year.

Considering these elements, owners should budget approximately 50% of gross revenue toward operating expenses. The remaining 50% covers debt payments, taxes, and profit.

4. Form a Legal Business Entity

Structuring your RV park legally is a key first step that impacts taxes, liability exposure, and options for growth. The main entity types each have pros and cons for park owners. Many RV parks choose to go with an LLC. Here’s a breakdown of your options.

Sole Proprietorship

A sole proprietorship constitutes the simplest framework – you and the business are one entity. Income and losses flow through to the owner’s tax return. This simplifies paperwork and tax filing. Sole proprietors have unlimited personal liability for business debts, lawsuits, or claims. For an RV park with extensive facilities serving the public, Exposure to legal claims makes this entity hazardous.

Partnership

Forming a general or limited partnership can allow multiple owners to share investment and liability risk. Profits pass through to personal returns similar to a sole proprietorship. However, similar unlimited liability also exists for general partners. Limited partners enjoy liability protection but have limited control.

Corporation

Converting to a C or S corporation better shields owners from legal and debt exposure but requires obs more complex tax filings. S-corps can offer some benefits of partnerships with corporate protections. Double taxation of income with a C-corp is also disadvantageous.

Limited Liability Company (LLC)

Most RV park experts recommend forming an LLC over other structures. As an LLC:

• Personal assets enjoy strong liability protection if properly structured. This safeguards owners.
• Adding additional partners is straightforward through issuing ownership shares called units. Family succession is also simplified.
• Taxation occurs at the personal level only, avoiding double taxation issues of corporations. This benefits profits.

While requiring formal registration and operation agreements, LLCs pair excellent liability shields with the pass-through taxation of partnerships and the simplicity of sole proprietors. Consult a business attorney to ensure proper setup. But for RV parks, LLCs make for a compelling business structure.

5. Register Your Business For Taxes

With an LLC formed, securing an Employer Identification Number (EIN) should become an immediate priority. The EIN serves as your business’s social security number for tax purposes. It is required for opening business bank accounts, paying employees, filing returns, and more.

Thankfully obtaining an EIN is free and fast directly through the Internal Revenue Service website. Simply:

• Navigate to the Online EIN Application .
• Select “View Additional Types, Including Tax-Exempt and Governmental Organizations” and choose “Limited Liability Company” as the responsible party.
• Answer the questions regarding LLC ownership structure, country location, reason for the EIN, and start date.
• Submit the completed form and your EIN will be provided immediately.

The entire process should take under 10 minutes. With EIN in hand, ensure to share with business partners, supply on state/local license applications, and use on all tax documents.

State-level tax compliance is also imperative. Most states levy sales tax on goods and services. The thresholds, licensing costs, filing procedures, etc. vary.

Research requirements for securing a seller’s permit, sales tax ID, and business license through state government departments. Factor any fees into launch costs and display tax licenses publicly onsite. Consider sales tax implications when pricing rentals and amenities.

Managing federal and state tax obligations keeps RV park ownership profitable while avoiding penalties. Compliance provides the necessary credentials to legally operate while allowing owners to deduct eligible expenses. Invest time upfront to register properly.

6. Setup Your Accounting

With multiple revenue streams from site rentals, utility fees, and amenities, accounting complexity can overwhelm new RV park owners. Establishing organized financial processes and controls is essential early on.

Open a Business Bank Account

Secure separate business banking and credit accounts. Never co-mingle company funds or expenses with personal finances. Mixing the two invites IRS scrutiny if audited. Have clients and vendors remit payments to dedicated business accounts only.

Accounting Software

Online accounting software like QuickBooks can automate and simplify bookkeeping. QuickBooks sync directly with bank/CC statements to import and categorize transactions and track payables/receivables, inventory, budgets, and KPI dashboards. This eliminates manual entry and provides real-time visibility at tax time. Expect costs of $15-50 monthly.

Hire an Accountant

Supplementing with an external accountant adds professional oversight for finances and filings. Typical monthly retainer fees range from $200-500 covering activities like:

• Recurring reconciliations – Validating bank/CC statements to match company books. It helps identify discrepancies early.
• Processing payroll including payroll tax filings and annual W-2s
• Preparing financial statements – Key for monitoring current year performance vs. budgets
• Sales tax calculation and filings if charging occupancy tax

Additional year-end support filing business returns and sales tax recaps costs around $1000-2000. Worthwhile to ensure IRS compliance and maximize write-offs. Deduct fees as ordinary business expenses.

7. Obtain Licenses and Permits

While tedious, securing proper business licenses and permits is imperative for legal RV park operations. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

Common RV park permits include:

• State Campground License – Nearly all states require a state-issued permit to open and operate an RV park legally. For example, California mandates securing a permit through the Department of Housing and Community Development.
• Building Permits – Constructing park infrastructure for bathhouses, pools, laundries, roads, utilities, and sites necessitates municipal and/or county building permits. Ensure to file proper permits with agency planning departments before breaking ground to avoid potential delays or remediation orders.
• Septic And Well Permits – Safely installing waste drainage fields, septic tanks, and potable water wells for the park requires adhering to state environmental department permit protocols during development.
• Liquor Licenses – If offering bar or lounge areas selling alcoholic beverages on-premises, active liquor licenses must be displayed as required by county or state alcohol control boards.
• Business License – Most cities and counties require annual business licenses for companies operating within their boundaries, including RV parks. Review local business tax requirements.

In addition, some locations may mandate additional permits covering signs, pools, fueling stations, food handling, events, and more. Verify specifics based on park amenities offered.

8. Get Business Insurance

With dozens of guests on-site daily, RV parks endure substantial liability risks from accidents, injuries, fires, crime, and natural disasters. Lacking adequate insurance coverage invites financial catastrophe for owners’ investments and assets.

Without coverage, imagine the following scenarios: an overnight fire sparked by an electrical issue guts the park’s laundromat facility and inventory, destroying the building and costing huge amounts of money in damage and lost revenue. Or, a child drowns in an unfenced section of park creek.

The parents rightfully sue for negligence without insurance to pay lawyers or a settlement, potentially costing untold millions. Or, one night, sewage from a damaged underground pipe floods multiple RV sites, destroying vehicles. Remediation and guest compensation absent insurance could tally hundreds of thousands in costs

Safeguarding against scenarios like these requires properly insuring the business. Standard policies to obtain quotes for include general liability – which covers 3rd party injury/property claims like guest falls, crime, or fire disasters. Often a minimum of $1 million.

Property insurance would reimburse repairs or rebuild from disasters damaging structures, fences, roads, and utilities and should insure for the rebuild value. Business interruption insurance provides reimbursement for income lost following disasters while closed for repairs.

Quoting specifics first requires tallying all park assets and risk factors. The Small Business Administration provides a thorough risk checklist and insurer guidance. Local agents can also assist in reviewing needs. Expect costs ranging from $5000 to $20,000+ annually based on scale.

While costly, comprehensive insurance reduces owners’ financial risk and makes recovering from the worst-case scenario possible. The adage rings painfully true – better safe than sorry.

9. Create an Office Space

Operating a thriving RV park mandates a dedicated office space for customer service, administrative work, and business storage needs. While site-based, small home offices often suffice initially, scaling space with the business proves vital over time.

Home Offices

During launch, owners can conserve costs by setting up a basic home office. Designating a room, basement, or garage area for an office and storage can meet immediate needs if space allows. Expect to budget $2,000+ for a desk, file cabinets, chairs, phone, business computer, and printer to start.

On-Site Office

For many RV site owners, the most common office is on-site. This lets you remain close to clients for ongoing needs while maintaining a work area for administrative duties. Building an on-site office at an RV park could run $5,000 to $10,000 plus office supplies and electronics for a small modular space.

Most full-time or multi-location parks require standalone offices, especially if operating vacation rentals or other remote aspects requiring an off-site base. Budget accordingly in projections as scaling necessitates eventually transitioning from the dining room table. Consider coworking spaces like WeWork to avoid long-term leases.

10. Source Your Equipment

Launching an RV park requires considerable equipment and materials for clearing land, installing utilities, constructing amenities, and maintaining operations. Thankfully, businesses have options when sourcing necessary items.

For those financing development through investors or traditional loans, buying new machinery from commercial dealers ensures full warranties and longevity. Items like tractors, trenchers, road pavers, and site utilities cost significantly more but endure years of usage.

New amenities like pool heaters, playground sets, and building HVACs similarly last if properly installed and maintained. Shop options at Caterpillar and John Deere plus RV park specialists such as TengoInternet .

Buying Used

Acquiring used tools and equipment becomes attractive for bootstrapped startups. Commercial sites like IronPlanet and MachineFinder list deals on reliable machinery tested before the auction.

Purchasing refurbished amenities also saves thousands over new while adding lifespan vs items on secondary markets.

Another capital-conserving option includes renting bigger machinery needed short-term like excavators, trenchers, or road paving equipment. Home Depot’s tool rental department offers reasonable daily rates on common construction gear. Ask any hired contractors about their rental sources too and compare pricing.

11. Establish Your Brand Assets

Crafting a distinctive brand presence fuels recognition, trust, and customer loyalty for RV parks in competitive markets. Investing in professional brand assets grants credibility while allowing consistent marketing.

Design a Logo

An iconic logo sets the foundation. Consider bright, friendly designs that encapsulate the location and amenities. Looka provides affordable DIY logo maker tools to explore creative approaches.

Display the logo prominently on the park entrance sign, website, merchandise, and print literature. It quickly becomes a visual shorthand for the property.

Print Business Cards

Pair branding with custom business cards, flyers, and brochures from Vistaprint . Include photos of amenities, site maps, and contact info like the vital business phone number.

Get a Business Phone Number

Establishing a dedicated business line allows for listing key details in directories. Mobile messaging also proves more professional than personal phones. RingCentral offers flexible cloud PBX solutions to smoothly handle caller overflow from any device.

Obtain a Domain Name

Likewise secure matching domain names for the brand website. Good domain names mirror the brand name and slogan. Namecheap facilitates quick, affordable registrations.

Design a Website

Well-designed websites quickly convey the brand personality while enabling direct bookings. Those adept at WordPress, Wix , or Squarespace can craft great DIY sites. Otherwise, hire web developers on marketplaces like Fiverr to actualize concepts. Optimized mobile responsiveness provides the convenience travelers expect.

12. Join Associations and Groups

While competitive, the RV community thrives on mutual support and sharing knowledge. Tapping into local and national groups grants access to invaluable insider expertise when starting an RV park.

Local Associations

Local RV Associations like the California Association of RV Parks offer members-only education covering park best practices, news updates, and an insider network for advice. Annual events provide face time with owners and vendors. Neighboring state chapters merit joining as well to expand connections.

Local Meetups

Attend area RV trade shows and rallies advertised on sites like Meetup . Subscribing to regional event groups keeps new entrepreneurs abreast of the latest gatherings. Talk to vendors about distribution partnerships, secure contractor referrals, and brainstorm with attendees.

Facebook Groups

RV owners and travelers congregate in prolific numbers on Facebook. Join relevant Groups like Must Visit RV Campgrounds and Free and Affordable RV Camping in the USA to engage with thousands nationwide. Pay attention to frequently asked questions and popular topics to identify current needs. Groups for specific states and brands offer targeted audiences too.

13. How to Market an RV Park Business

Effective marketing proves vital for RV parks to drive bookings and remain visible amid intense competition. With countless parks bidding for road-tripping guests across channels, those making the biggest impressions stand to gain the most travelers.

Personal Networking

Tap into existing social circles first when launching parks. Word-of-mouth referrals from delighted visitors offer a powerful organic endorsement. Satisfied customers also voluntarily review sites like Yelp, Google, and Facebook, lending credence to newcomers. Seed early happy campers by inviting friends and family to experience the amenities firsthand.

Digital Marketing

Digital tactics then help parks scale impressions and bookings exponentially. Consider:

• Search Engine Marketing – Target those actively seeking local RV sites through Google/Bing ads plus search-friendly web content optimized for opportunities identified using tools like SEMrush. Prioritize traffic quality over quotas.
• Social Media Marketing – Create social media accounts highlighting sandy beaches, mountain views, and community events that make the park special. Share visually engaging lifestyle shots of families gathered around campfires or grilling under the stars. Geo-target summer road-tripping demographics.
• Email Marketing – Send occasional park newsletters with special discounts for repeat customers to incentivize direct return visits. Segment sending by geography, past stay frequency, and more for relevance.
• Influencer Marketing – Reach out to RV travel bloggers, photographers, and social media personalities to experience the park first-hand in exchange for exposure across their channels. Millions follow their journeys.

Traditional Marketing

Traditional approaches are also successful in RV park marketing. Some common traditional marketing steps include:

• Print advertising in RV lifestyle magazines
• Flyers at travel centers
• Billboards along highways near entrances

These traditional marketing tactics have roles in driving awareness. Measure responses to gauge impact as you go. Keep messaging consistent emphasizing the signature amenities and experiences that set your park apart.

14. Focus on the Customer

Delivering exceptional customer service proves invaluable for RV parks in earning guest loyalty and securing referrals. In an industry relying primarily on word-of-mouth endorsement, ensuring vacationers feel welcomed and cared for keeps sites booked.

The RV travel community remains tightly knit with owners frequently consulting one another on quality parks worth visiting. A single disastrous stay with rude staff or faulty hookups gets broadcast quickly across regional forums and rating sites. First impressions matter.

Likewise, when guests thoroughly enjoy their stays, they excitedly share destinations with friends planning trips or even strangers met on the road. RV travelers covet insider tips on hidden gem locations.

Capitalize by training staff to proactively address complaints, handle maintenance emergencies promptly, and acquaint guests with the area’s highlights. Simple perks like welcome goodie bags, discounts in sundry shops, and social gatherings make visitors feel valued.

Stellar customer service earns fans who then eagerly endorse the park both online and off. Over time, recognition within the RV community grows to where travelers specifically route trips to experience the location for themselves.

For RV parks, delivering on hospitality serves both purposes of fueling word-of-mouth marketing and repeat visits. The initial investment in staff and training returns exponentially over time through retention and referrals. A little extra care goes a long way.

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January 24, 2024

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How to Create the Best RV Park Business Plan

• July 14, 2023

Proper planning is crucial for achieving viability and success. According to research, entrepreneurs who write formal business plans are 16% more likely to achieve viability compared to their non-planning counterparts. 

As the demand for campgrounds continues to grow and peak season capacities are reached, it is essential to develop a well-crafted RV park business plan to meet the needs of campers and position your RV park for success. 

In this article, we will explore the key elements of a successful RV park business plan, providing you with valuable insights and guidance to create the best plan to kickstart your RV park.

Key Elements of a Successful RV Park Business Plan

Executive summary.

The executive summary provides a concise overview of your entire plan and captures the attention of potential investors and stakeholders. It should highlight the unique selling points of your RV park, emphasizing what sets it apart from others in the market. 

By crafting a compelling executive summary, you can effectively convey the value and potential of your RV park, increasing the likelihood of securing funding and support.

Company Description

This section allows you to showcase the essence and identity of your RV park. It provides an opportunity to outline the vision, mission, and core values that drive your business. By clearly defining these elements, you can establish a strong foundation and align your operations with your desired brand image. 

A well-defined company description also helps investors and customers understand your unique value proposition.

Market Analysis

A thorough market analysis is essential for understanding the dynamics of the RV park industry. Market research helps you identify trends, assess the demand for RV parks, and gain insights into customer preferences. This analysis enables you to segment your target market effectively and tailor your offerings to meet their specific needs. 

Understanding the competitive landscape allows you to differentiate your RV park and develop effective strategies to attract customers and gain a competitive edge. Additionally, hiring a freelance market research expert can provide specialized knowledge and an objective perspective, ensuring comprehensive and unbiased data collection. Freelance experts bring flexibility, cost-efficiency, and deep industry insights, which can significantly enhance the quality and effectiveness of your market analysis.

Services and Amenities

The services and amenities your RV park offers play a crucial role in attracting and retaining customers. Modern campers seek a comfortable and enjoyable experience, so it is essential to provide high-quality facilities and amenities. 

Offering full-hookup sites, clean and well-maintained restrooms, laundry facilities, recreational areas, and additional features that enhance the camping experience can set your RV park apart from others. Emphasize unique features and value-added services to create a compelling proposition for potential customers.

Marketing and Sales Strategy

In today’s digital era, a strong online presence is paramount for the success of your RV park. While traditional marketing channels are still relevant, creating a high-quality website is crucial to showcase your RV park’s offerings, amenities, and unique features. 

A well-designed and user-friendly website can serve as a virtual brochure, providing essential information to potential customers and encouraging them to make reservations. Integrating online booking functionality and optimizing your website for search engines can greatly enhance your visibility and attract more campers.

At Roverpass, we understand the value of a website for a campground’s success. That’s why we offer Premium Website Builder , a solution that helps campgrounds create high-quality websites that act as 24/7 sales teams.

A compelling website is what ties your marketing and sales strategies to more bookings and revenue growth. Our team of expert writers, designers, and developers can ensure that your website transforms more visitors into campers and enhances your income.

Funding Request

Securing adequate funding is often a significant challenge when starting or expanding an RV park. In this section, you should outline your funding requirements and justify the investment needed for land acquisition, infrastructure development, and ongoing operations. 

By providing comprehensive financial projections, demonstrating the potential return on investment, and showcasing the market demand for RV parks, you can enhance your chances of securing the necessary funding.

Financial Projections

Developing realistic and detailed financial projections is crucial for demonstrating the viability and profitability of your RV park. Start by identifying your start-up costs, including land purchase, construction, permits, and equipment. Project revenue forecasts based on occupancy rates, average daily rates, and anticipated customer growth. 

It is equally important to estimate expenses accurately, such as personnel, maintenance, utilities, and marketing costs. Conducting a break-even analysis and presenting profitability projections will help investors and stakeholders assess the financial sustainability and potential return on investment.

Identifying Challenges to Ensure Long-Term Success

Identifying potential risks and challenges is an essential part of any business plan. In the RV park industry, simplifying reservations management, improving marketing capabilities, and gaining better access to financing for building new amenities are among the most important challenges businesses face. 

By conducting a thorough risk assessment and developing effective risk mitigation strategies, you can demonstrate your preparedness and ability to adapt to changing circumstances. A well-thought-out contingency plan will provide a roadmap for handling unforeseen challenges and ensure the long-term success of your RV park.

Crafting an RV Park Business Plan to Thrive in a Growing Industry

As traveling with RVs becomes more and more popular, the peak season is nearing its maximum capacity. To match the current growth of demand, campground supply would have to increase by 7% every year , according to current trends. This represents a huge opportunity for new campgrounds that want to get into the market. 

Creating the best RV park business plan is a vital step toward building a successful venture in the competitive and evolving RV park industry. Remember, a well-crafted business plan is not static but should be revisited and adapted as your business grows and market conditions change. 

With a solid plan in place, including a high-quality website and a focus on meeting customer needs, you’ll be well-prepared to navigate the challenges of the digital era and create a thriving RV park that meets the demands of campers in North America.

Keep reading our blog to learn more about how to build and run a profitable RV park business!

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How To Create The Best RV Park Business Plan

What is an rv park business plan, how do you get funding for your rv park business plan, how profitable is an rv park, is it hard to start an rv park, what makes a good rv park, why you need a business plan, rv park business plan template, rv park business plan free.

A lot goes into making a thriving RV park, but without a good business plan, that becomes a near-impossible feat to attain. So this article is to guide you on how to write and create the best RV business plan.

Before we can understand what an RV park business plan is, we need first to understand what a business plan is.

A business plan is a document that clearly defines the objectives of a company and how the company intends to achieve its goals.

A business plan is a company’s written roadmap from marketing, financial and operational viewpoints. It is essential for both start-ups and established businesses.

Now that we know what a business plan is, an RV business plan is a document that provides a clear view of where your RV park currently stands and clearly states your growth plan for the next five years.

Your RV business plan should include your business goals, your intended strategy for achieving them, and any market research that supports your objectives.

A business plan is required to get funding for your RV park business. Sources of funds for RV parks are relatively limited since it is not a conventional business venture.

Investors such as venture capitalists do not fund or invest in RV parks. But all hope is not lost as there are still two primary sources of funds for your RV park business plan. They are:

Getting a bank loan hinges a lot on your business plan and specifically on the financial section of your business plan. When applying for a bank loan, your business plan has to be well articulated, and your objectives should be detailed and attainable.

Angel Investors

This kind of investor is usually a wealthy individual who funds your business in exchange for equity, or they will give you a loan like a bank. They would usually request to see your business plan to ensure that you can pay and confirm the safety of their investment.

RV Park Pitch Deck

A pitch deck is a brief presentation that allows prospective funders or customers to have an overview of your business plan, products, services, and projected growth traction. It helps funders know more about your business.

A good pitch deck will help captivate investors and get them interested in your RV park business. Your RV pitch deck presentation should have several slides that help you tell a compelling story about your business.

Your RV pitch deck should introduce your business to investors, the problem you are trying to solve, how you intend to solve the problem, the market size and opportunity, the product, your projected financial growth, and what makes you unique.

RV camping has become quite popular among young people. So the RV park industry has become a quite lucrative and worthwhile property investment.

The majority of RV campers are usually long-term guests and prefer to pay their rent on a weekly or monthly basis. There’s an average of about 30-50 month-long RV campers, and based on your customer service, park upkeep, and rates - you can demand a reasonable price for the long-term customers.

Short-term RV customers stay for about one to three nights at an RV Park and are usually charged more for temporary rental. As a result, weekly to monthly fees are a little cheaper and a more assured income.

RV park industry data states that a night in an RV park can cost anywhere between $25 and $80 depending on the location, the size of the property, and what amenities it provides.

A profitable RV park can gross anywhere from $50,000 to $90,000 a year and about $10,000 to $35,000 a month. RV park owners typically make about 10-30% of returns on their investment after a while.

Starting an RV park like every other business can be a little taxing. But once you do some setup work and pay initial filing and annual fees, it becomes a little less complicated. Here are a few steps to take to make it easier when starting an RV park:

• Create a business plan
• Pick a location
• Find out the land use requirements
• Decide your attractions and activities
• Are you going to be a franchise or an independent park?
• Determine your target market/target audience
• Choose Your RV Park Store Business Structure
• Determine Your Business Costs
• Create a business name
• Register Your Business and Open Financial Accounts
• Purchase Equipment for Your RV Park Business
• Market Your RV Park Business

Being a thriving RV park goes beyond having a massive property for people to park their RVs. There are a variety of indicators that help you determine if your RV park is a good one or a bad one. Here are some of them:

Your RV Park should be strategically located and have a pleasant captivating view so your campers can enjoy nature’s beauty.

Great Community

It seems that many campers want their privacy and may not be interested in socializing with other campers. The opposite is the case for long-term campers. They appreciate a friendly atmosphere when they do interact with others.

Amenities and Freebies:

Providing quality amenities like Wi-Fi, free coffee, hot water, picnic tables, and firepits makes your RV park more alluring to campers. This way, you are not only providing them with a place to park their RV, but you also provide them with comfort.

Friendly Owners and Staff:

If the owners and staff of an RV park are welcoming and friendly, it goes a long way in making your campers feel comfortable and at home.

A business plan is necessary when trying to start an RV park or expand and grow your RV park. A business plan will aid in your quest to raise funds when required and helps determine and define the trajectory of your RV park.

Planning out the growth of your RV park helps you increase the chances of success of your business. You should also update your business plan as your company grows and changes because a business plan is a living document.

Read more: How Do You Start A Successful RV Park Business?

Writing a business plan can be very taxing and confusing. People often end up including either too much information in their business plan or too little information. Below, we have provided a template on all you need to include in your business plan to ensure your investor or reader has all the necessary information about your business.

Executive Summary

An executive summary is an introduction to a business plan. It is usually the last thing to be written because it provides an overview of the critical aspects of your business plan.

The main aim of your executive summary should be to captivate the reader. Tell your reader or potential investor what type of RV park business you operate and its current status. Give them a general view of the other sections of your business plan.

Company Overview

Your company overview or analysis is a section of your business plan where you detail the kind of RV park you are operating or intend to operate. For instance, you can decide to run a traditional RV park or a glamping resort.

The Company Overview section of your business plan should give a clear and concise background of your business. It should provide answers to questions an investor could have like:

• When did you start your business?
• Why did you start the business?
• What milestones have your business achieved to date?
• What is your legal structure?

Industry Analysis

When researching your industry analysis, you should provide a clear overview of your RV park business. Many people view this step as unnecessary and overlook it, but it is a crucial part of your business plan and serves various purposes.

Industry analysis helps you to understand the market you operate in or intend to work within. It can help you better your strategy, particularly in market trend identification.

By conducting industry analysis, you can prove to your potential investors and readers that you are an expert in your industry.

Customer Analysis

Here you should clearly define and identify the customers you serve because the customer segment or segments you select play a massive role in determining what type of RV park you will be running.

Young adults and families prefer a different atmosphere and pricing and react to a diverse marketing promotion than older people and retirees. We recommend splitting your target customers based on their demographic and psychographic profiles.

Competitive Analysis

In this section, you should identify the direct and indirect competitors facing your business and emphasize the direct competitors.

In an RV park business, your direct competitors are other RV parks close to your business. On the other hand, your indirect competitors are other options available to customers that aren’t direct competitors. That could include tent campgrounds, hostels, motels, and even hotels.

You should provide an overview of your competitors and identify their strengths and weaknesses.

To conclude this section of your business plan, you should state your areas of competitive advantage, create ways to outperform your competition, and include this information in your business plan.

Marketing Plan

When creating a marketing plan for an RV park, you should consider the 4 Ps of marketing which are:

What kind of RV park will you be running, and what amenities be available?

What pricing plans will you offer, and are your prices lower or higher than your competitors’?

Where is the RV park located, how will it impact your success, and will your selected location provide a consistent customer base?

How will you attract customers to your locations, and what promotional methods will you use?

Operations Plan

While the other aspects of your business plan explain your goals, the operations plan describes how you will meet and achieve those goals.

Any good operations plan has two different sections; the everyday short-term goals (which include all the tasks involved in operating your RV park, and the long-term goals (comprising the milestones you want to achieve).

Management Team

You need to show that you have a formidable management team for your reader to believe in your RV park’s ability to succeed as a business. Emphasize your key team members' skills, backgrounds, and experiences to show their capacity to grow a company.

Emphasize any experience that you think will be pertinent to the success of your business. If you feel your team is not strong enough, you should assemble an advisory board. Your advisory board can provide answers to strategic questions and provide strategic guidance.

Financial Plan

Your financial plan is an overview of the present financials of your business and your projections for growth. Here, you identify your financial goals and the strategies you intend to use to achieve them.

You should also include your business’s assets, liabilities, and cash flow statement showing the influx and outflux of cash into and out of your business. Your financial plan is one of the most crucial aspects of your business plan.

Sustainability and Expansion Strategy

Your sustainability and expansion strategy is also known as the sustainable growth strategy. This section of your business plan will discuss in detail how you intend to grow your RV park, penetrate the market, increase your customer base, your diversification plans, and your strategy to sustain that growth.

It also details how you intend to compete in the market, grow your RV park brand, make more profits, capitalize on economies of scale and occupy a larger market share.

You can use this free RV park business plan template to quickly create a great business plan for your new RV park business. Click the link below to download.

Free RV park business template.

Creating a business plan for your RV park can be challenging. However, it is a worthwhile initiative because it will help you fully understand the RV park business, your competition, and your customers.

With all the information provided above, you should be able to write a business plan and understand how to communicate adequately with your investors through your business plan and pitch deck.

Tips: Use a RV Park Management System to help automate your business and operations. This will help to bring your business to the next level.

To learn more about how our platform can help you with your business management, schedule a call with us now!

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RV Park Business Plan Template [Updated 2024]

RV Park Business Plan

If you want to start a RV park or expand your existing RV park business, you need a business plan.

The following sample business plan gives you the key elements to include in a successful RV park business plan.

You can download our RV Park Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan for an RV Camping Business

Below are links to each of the key sections of a sample business plan for an RV camping business.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company analysis includes information about your business concept, campground services, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the RV park industry.
• Customer Analysis – The customer analysis provides an overview of your target customers including RV campers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors including other RV parks and campsites, and highlight your RV park’s competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy and search engine optimization plan to attract customers.
• Operations Plan – The operations plan describes your company’s day-to-day operations and processes in maintaining the campground facilities.
• Management Team – The management team section includes a profile of the RV park owners and business management, their experience and company responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Click below to see each section of our free RV Park business plan template. You can also click here to get our RV Park business plan pdf.

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RV Park Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Rv Park Business Plan Template & Guidebook

If you're looking to start an RV Park, you need more than just an idea - you need a well thought-out business plan. With the #1 RV Park Business Plan Template & Guidebook, you'll have everything you need to craft a comprehensive and organized business plan so you can get the funding, customer base, and success your RV Park deserves.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Rv Park Business [11 Steps]

How to Write a Rv Park Business Plan in 7 Steps:

1. describe the purpose of your rv park business..

The first step to writing your business plan is to describe the purpose of your rv park business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a rv park business:

Our purpose at XYZ RV Park is to provide a safe, comfortable, and family-friendly outdoor recreation experience for guests of all ages. We strive to be the premier RV resort in the region by providing exceptional service, amenities, and activities at an unbeatable value. We will prioritize customer satisfaction and promote responsible use of natural resources in order to create a positive environmental impact.

2. Products & Services Offered by Your Rv Park Business.

The next step is to outline your products and services for your rv park business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your rv park business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your rv park business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your rv park business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a rv park business?

In order to run a successful RV Park business, you will need a variety of equipment, supplies, and permits. Some of the most important items include:

• RV hookups and electrical supplies
• Sanitary sewer and septic tanks
• Water supply and filtration system
• Campground amenities such as restrooms, showers, playgrounds, etc.
• A generator for power in case of outages
• Fencing to secure the area
• Permits from local authorities and zoning boards

5. Management & Organization of Your Rv Park Business.

The second part of your rv park business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your rv park business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Rv Park Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a rv park business varies based on many different variables, but below are a few different types of startup costs for a rv park business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your rv park business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your rv park business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your rv park business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Rv Park Business Plans:

Why do you need a business plan for a rv park business.

A business plan is an important tool for the successful launch and growth of a new RV park business. It helps you to define your objectives, understand your market, identify the resources needed, and establish budget and financial projections. A well-crafted business plan can be used to attract investment for capital or funding for operations, to secure a loan, or to outline the roadmap of success for a new or existing operation.

Who should you ask for help with your rv park business plan?

It is recommended to consult with an attorney, accountant, and other professionals with expertise in setting up and running an RV park business. Additionally, it is important to research local laws and regulations pertaining to RV parks, in order to ensure that your plan is compliant with any applicable rules. Furthermore, working with a business consultant or mentor who has experience in the RV park industry can be invaluable when it comes to developing a successful business plan.

Can you write a rv park business plan yourself?

Writing a business plan yourself is certainly possible, but it's important to remember that it takes time and research to get the plan right. A business plan should include a comprehensive market analysis, a financial forecast, an operational plan and a marketing plan. It's best to use an experienced professional to help ensure that the business plan is comprehensive and well-researched. Additionally, make sure you consult with local resources such as your local Small Business Administration office to help ensure that your business plan meets the requirements of local zoning laws and regulations.

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RV park business plan template + PDF

This guide unveils an advanced AI Business Plan Generator template, meticulously designed for entrepreneurs seeking to initiate or expand their RV park business. It's crucial to underscore that the names and financial projections featured in this example are entirely fictional, serving as illustrative tools for the business planning journey. These examples are strategically selected to demonstrate how you can personalize your own AI-generated RV Park Business Plan, enabling you to navigate challenges and capitalize on opportunities within the RV park sector.

For effortless personalization, we offer a downloadable 'RV Park Business Plan PDF.' This document is vital for entrepreneurs dedicated to developing a compelling and effective strategy for launching or enhancing their RV park service. The 'AI Business Plan Generator' serves as a comprehensive guide, delivering profound insights into the RV park market. It furnishes you with the essential tools to skillfully oversee and grow your RV park business, leveraging AI for unparalleled strategic planning.

How this RV park business plan sample was created

Effortlessly customize your personalized RV park business plan with our AI Business Plan Generator. Simply click 'Generate your business plan' and navigate through a series of targeted questions about your RV park venture. Our cutting-edge AI technology will analyze your answers to craft a business plan that aligns perfectly with the objectives and requirements of your RV park business. This efficient and swift process takes just about 5-10 minutes, culminating in a thorough and well-structured plan. Our platform allows you to tweak and fine-tune your plan, ensuring it accurately embodies your distinctive vision for your RV park service. Once finalized, your plan is ready for download, providing a clear and detailed roadmap for launching and expanding your RV park business. Leverage the power of our AI business plan generator, specifically designed for RV park businesses, to boost your strategic planning.

RV park business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Cozy Corner RV Park is a premier RV park strategically positioned in the scenic wilderness of Adventureville, Wyoming, designed to offer a balance of outdoor appeal and home-like comforts to the contemporary traveler. Catering to a growing market of RV enthusiasts, vacationing families, and outdoor adventurers, our park capitalizes on the burgeoning demand for flexible and authentic travel experiences. As an LLC, Cozy Corner RV Park combines the hands-on customer approach of a small business with the structural resilience of an established corporation.

Our operational model revolves around 75 full-service RV spots and a selection of well-appointed cabins, complemented by a convenience store and modern amenities including free high-speed Wi-Fi. As we enter the next phase of development, we are planning significant improvements including the expansion of the RV spots, introduction of premium site options, upgraded recreational facilities, and the integration of smart technology for an enhanced guest experience.

With a management team that boasts expertise across hospitality, maintenance, guest relations, and marketing, Cozy Corner RV Park is committed to excellence. Jessica Smith, our seasoned General Manager, has a decade-long track record of success in hospitality and excels at driving operational efficiency and customer satisfaction. Mark Johnson leads the maintenance department with unwavering dedication, ensuring all amenities meet our high standards, while Lily Anderson's expertise in guest relations ensures every visitor's experience exceeds expectations. David Lee's marketing strategies have put Cozy Corner RV Park on the map through a blend of targeted online advertising and community engagement.

Our marketing and sales strategy is multifaceted, embracing an influential online presence, active engagement across social media platforms, local partnerships, and a robust customer review system. This broad approach not only appeals to our traditional target demographic but is also tailored to attract the new wave of tech- savvy travelers who seek the ease of digital connectivity within the remote beauty of the wild.

The financial health of Cozy Corner RV Park is robust and projected to strengthen. With an initial year revenue of $500,000 and a growth forecast of 10% per annum, we are aiming for revenues of $605,000 by the third year. These projections are based on realistic assumptions about market demand and operational efficiencies. Our prudent financial management, cost containment strategies, and break-even analysis support these forecasts, anticipating a secure financial future for the park.

Our operational plan underpins every facet of our service provision. We have a systematic approach to the management of facilities, quality control, inventory and supply chain management. We have built strong relationships with local suppliers and maintain a well-coordinated, responsive supply chain that supports our operational goals.

Risk management is a priority for us, and we have a comprehensive analysis of potential market, operational, and financial risks. Tailored strategies are in place to mitigate these risks, and contingency plans have been developed for critical scenarios. We carry substantial insurance coverage and remain vigilant to legal changes which may impact our operations.

In conclusion, Cozy Corner RV Park represents a sound investment in an industry with consistent demand and a customer base that is both loyal and expanding. Our detailed business plan delineates a clear path to prosperity, leveraging our competitive advantages, mitigating risks, and outlining strategies for sustainability and growth. We believe that Cozy Corner RV Park will not only continue to be a beloved retreat for our visitors but will also provide substantial returns and exciting growth potential for our stakeholders.

Cozy Corner RV Park, nestled in the picturesque outskirts of the bustling town of Adventureville, Wyoming, offers a serene escape for those who seek the open road and the tranquil beauty of nature. It is part of the recreational vehicle park industry, a sector which has witnessed a surge of growth as more individuals embrace the flexibility and joy provided by the RV lifestyle. Designed to cater to the needs of RV owners, travel enthusiasts, as well as families looking for a vacation spot that combines comfort with the great outdoors, Cozy Corner RV Park is ideally located within proximity to popular attractions while offering a peaceful, community-oriented environment.

The concept of Cozy Corner RV Park was born from a passion for travel and the outdoors. Founded by a group of avid RVers, the park officially opened its gates in the spring of 2018. The founders aimed to create a welcoming atmosphere where like-minded travelers could gather, share stories, and enjoy a well-deserved respite from their journey. Its establishment was driven by the understanding that the road could be lonely without places that offered a sense of community and connection. By crafting such a spot, Cozy Corner RV Park was destined to become a home away from home for its guests.

The mission statement of Cozy Corner RV Park is “To provide a cozy and memorable stay for our guests by offering pristine amenities, top-notch service, and a community spirit in the heart of nature’s beauty.” Each element of the park’s offerings is aligned with this mission; from the thoughtfully designed RV spots to the immaculately maintained community spaces. It underscores an unwavering commitment to excellence and an understanding of the unique needs of the RV traveler.

Cozy Corner RV Park prides itself on its legal structure as a Limited Liability Company (LLC). This business structure was chosen for its flexibility and protections; it offers the personal liability protections of a corporation with the tax benefits and operational flexibility of a partnership. It not only buttresses the management team in strategic decision-making but also underscores the professionalism and long-term vision that the founders have for the park.

Looking to the future, there is significant long-term potential for Cozy Corner RV Park. Recreational travel shows no signs of waning, and the trend towards domestic tourism is growing, particularly in the post-pandemic era. As more individuals seek out safe, sustainable, and flexible travel options, RV parks like Cozy Corner are well- positioned to capitalize on this market trend. The expansion into related services such as cabin rentals and on-site retail – as well as the potential for franchising or adding additional locations – further strengthens the growth projections for the business.

The dedicated management team's approach to guest experience and community- building, combined with the park's strategic location, positions Cozy Corner RV Park not just as a stopover, but as a destination in its own right. Cozy Corner doesn’t only offer a restful place to stay; it provides a unique blend of nature's splendor, creature comforts, and a hearty sense of community, promising to grow into a landmark that evokes fond memories and beckons travelers back time and time again. The business, thus, holds the promise of both immediate appeal and enduring growth, setting it on a path to becoming an integral part of the RV culture in the region.

The RV park industry is a thriving component of the broader hospitality and tourism sector, paralleling trends in outdoor recreation and alternative accommodation preferences. Over the past decade, the industry has experienced steady growth, fueled by rising disposable incomes, an increase in leisure time, and a growing inclination among consumers to seek out non-traditional travel experiences closer to nature. According to recent industry reports, the market size for RV parks and campgrounds in the United States has been projected to reach approximately $6 billion by 2023, with an annual growth rate hovering around 3%. This steady growth signifies a stable and potentially lucrative market for newcomers like Cozy Corner RV Park.

Delving into the target market demographics, Cozy Corner RV Park appeals primarily to middle-aged recreational vehicle owners who have the financial means to invest in an RV for leisure travel. This demographic often includes retirees, known colloquially as 'snowbirds' , who seek comfortable climates and the freedom of the open road, as well as younger families looking for an affordable and flexible vacation option that allows them to connect with the outdoors. This segment is on the rise, as evident from RV industry sales trends which show increased ownership among 35- 54-year-olds. The RV park serves a secondary market consisting of non-RV travelers who are enamored by the cabin life experience or who require temporary lodging while exploring the area.

Market needs and demands in this industry remain clear-cut: customers seek safe, clean, and well-equipped sites with modern amenities and recreational opportunities. There is a growing preference for parks that provide utilities such as electric, water, and sewage hookups, as well as additional services like Wi-Fi, convenience stores, and entertainment. The evolving market demands also highlight the importance of customer service excellence, a variety of site options, environmental consciousness in operations, and the availability of digital tools for booking and communication.

Current market trends point towards increased digitization, with more travelers utilizing online platforms to research and book their stays. There is also a lean towards experience-based stays, with guests seeking out unique and local experiences, which has spurred RV parks to offer specialized services like guided tours, themed events, and outdoor adventure packages. Sustainable and eco- friendly practices are also becoming more significant as customers become more environmentally conscious.

Cozy Corner RV Park competes with several established RV parks like Sunset Trails RV Resort, Highway Haven Mobile Park, and Riverside Retreat Campgrounds. Typically, these competitors invest heavily in marketing and have brand recognition in the market. Sunset Trails may possess a larger market share due to its prime location and extensive amenities, while Highway Haven may appeal to budget- conscious travelers. Riverside Retreat boasts a natural setting but can be limited by fewer on-site amenities. Each displays strengths in either facilities, location, or price, with potential weaknesses in customer service or modern amenities.

Entering the RV park market presents several barriers. Foremost is the significant start-up capital required to purchase land and construct or renovate facilities to meet modern consumer expectations. Additionally, compliance with zoning and environmental regulations can be complex, requiring thorough understanding and ongoing monitoring. Established competitors have the advantage of a loyal customer base, making it challenging for new entrants to gain market traction. Finally, the seasonal nature of the business can pose cash flow challenges for new parks during the off-peak season.

In conclusion, the RV park industry is positioned for continued growth due to favorable demographics and evolving consumer travel habits. Cozy Corner RV Park, through meticulous market research, is strategically addressing the demonstrated needs and demands of the market while acknowledging the barriers to entry and the competitive landscape. The viability of the business rest on the ability to differentiate from competitors, capitalizing on market trends, and overcoming entry challenges to establish a solid foothold in the industry.

Organizational Structure and Management

Cozy Corner RV Park is organized in a clear and logical hierarchy to ensure efficiency and seamless operations. At the top of the structure is the General Manager, Jessica Smith, whose overarching role involves overseeing park operations, financial management, and strategy implementation. Reporting directly to her are the heads of Maintenance, Guest Relations, and Marketing. Mark Johnson, the Maintenance Supervisor, takes charge of the physical upkeep, including groundskeeping and utilities maintenance. Lily Anderson, the Guest Relations Manager, oversees customer service, and David Lee is the Marketing Director, driving promotional efforts and brand visibility.

Under these directors are front-line staff who handle day-to-day operations. This includes the front desk personnel, responsible for check-ins, check-outs, and guest inquiries. They serve as the park's first point of contact and are critical to achieving a high level of guest satisfaction. The maintenance team works under Mark Johnson and is charged with ensuring that the park and its facilities are at peak performance at all times. In marketing, a team of content creators and digital strategists assists David Lee with engaging potential customers across various channels.

Currently, Cozy Corner RV Park has a lean team but as it expands, additional front desk staff, maintenance personnel, and housekeeping staff will be required to maintain the service standards. Future staffing is projected to include an Events Coordinator to manage on-site activities and a Business Development Manager to explore new revenue avenues.

Human resources policies at Cozy Corner RV Park emphasize staff development, recognizing the team as its most valuable asset. The HR practices include fair recruitment policies, a commitment to diversity and inclusion, and competitive compensation packages. Staff are provided regular training and are empowered to make customer-focused decisions. Performance appraisals are conducted bi- annually to provide feedback and identify opportunities for growth, and engagement surveys are used to gauge employee satisfaction and drive workplace improvements.

To ensure the park operates at the highest standards, external advisors and consultants are engaged when specialized expertise is needed. Cozy Corner RV Park, for example, contracts an environmental consultant to align operations with sustainability best practices and a legal consultant to navigate regulatory compliance. Additionally, an IT consultant periodically reviews and upgrades our reservation and management systems to stay ahead with technological advancements.

In conclusion, the organizational structure of Cozy Corner RV Park is designed to support efficient operations and exceptional service delivery. The management team brings diverse backgrounds and expertise critical to the park's success. With a growth-focused outlook, the park recognizes the importance of expanding its team thoughtfully and maintaining HR practices that attract, develop, and retain top talent. External advisors provide additional support, rounding out our competencies and ensuring we stay innovative and compliant in all facets of the business.

Cozy Corner RV Park provides a suite of products and services designed to cater to the needs and comfort of contemporary RV travelers and outdoor enthusiasts. The core offerings include full-service RV parking spots with electric, water, and sewer hookups, available for both short-term and long-term stays. These spots are methodically crafted to accommodate RVs of varying sizes with the inclusion of both pull-through and back-in options for guest convenience. Furthermore, we offer charming cabin rentals for guests without RVs who desire the camping experience with an extra touch of comfort and privacy.

Adjacent to these accommodations, our on-site convenience store is stocked with an assortment of products catering to the camper’s immediate needs. From groceries and snacks to RV essentials and camping supplies, our store ensures guests have access to necessities without having to venture off-site. As an additional service, guests can enjoy complimentary high-speed Wi-Fi throughout the park, enabling easy internet access for both leisure and remote work.

Our unique selling points stem from our strategic location, high-quality amenities, and community-centric approach. Nested within a picturesque setting, we ensure that guests are not merely purchasing a spot to park their RV but an experience that connects them with nature and fellow travelers. Our free Wi-Fi service, often not a standard in similar ventures, provides us with a competitive advantage by catering to the growing segment of digital nomads and connected families.

In terms of our development stage, Cozy Corner RV Park is currently operational, and we are consistently at or near capacity from spring through fall. We have received positive feedback from our guests and maintain a high rate of returning clientele. Future plans include the expansion of our capability with additional RV spots, development of premium sites with enhanced privacy and views, and the construction of a new common area for socializing and events. We recognize that continual investment in amenities will not only improve the guest experience but also attract a broader clientele.

Our intellectual property currently comprises our unique brand name and logo, which are registered trademarks. While the RV park industry does not heavily rely on intellectual property like patents, we understand that maintaining our brand identity is critical for market recognition and have taken appropriate measures to protect it. As part of our ongoing marketing and branding strategy, we are also seeking copyright protection for our unique promotional materials and website content.

The production process involves the regular and systematic maintenance of our park facilities to uphold our promise of clean, reliable, and comfortable accommodations. Our maintenance team follows a precise schedule that includes regular quality assessments and swift response to any repair needs.

With respect to our suppliers, we have established strong relationships with local businesses to provide the various goods for our convenience store. We carefully select suppliers based on quality, reliability, and alignment with our commitment to sustainability. Additionally, we partner with local producers for unique local goods to offer our guests a taste of local culture and support the local economy.

In summary, Cozy Corner RV Park's range of products and services is thoughtfully designed to enhance the guest experience. Our competitive advantages of location, amenities, and community spirit provide strong positioning within the market. As we advance, our commitment to growth and enhancement will focus on expanding our services and maintaining a high level of guest satisfaction. Ensuring our brand remains protected and our operations efficient through positive supplier partnerships gives Cozy Corner RV Park the stability to thrive now and in the future.

Cozy Corner RV Park's marketing and sales strategy is built on the foundation of creating an engaging experience that resonates with our target market of RV owners, outdoor lovers, and travel enthusiasts. At its core, the marketing strategy is designed to leverage both the digital landscape and traditional channels to maximize visibility, attract new customers, and retain existing ones.

Marketing Strategy:

The marketing efforts begin with our robust online presence, primarily through a professional, user-friendly website that provides comprehensive information about our offerings and allows for online bookings. SEO strategies will ensure we appear prominently in search engine results for relevant keywords such as "RV parks in [location]" and "camping spots near me." We aim to maintain an active and engaging presence on social media platforms, including Instagram, Facebook, and YouTube, showcasing the picturesque setting of the park, customer testimonials, and live event updates.

Further, we plan on enhancing our local presence through partnerships with nearby tourist attractions, local businesses, and travel agencies, which will promote our park within their offerings. We will list Cozy Corner RV Park on various travel and camping platforms, including Good Sam, KOA, TripAdvisor, Campendium, to name a few, to ensure we're easily discovered by potential guests. Paid online advertising via Google AdWords and targeted social media campaigns will also play a crucial role in attracting new visitors.

Sales Strategy:

Our sales strategy hinges on proactive outreach and consistent follow-ups, with the aim of converting inquiries into bookings and encouraging repeat stays. The sales team will be trained thoroughly in the features and benefits of staying at our park, enabling them to effectively address customer queries. We will establish a structured sales process, from initial contact to post-stay follow-ups, ensuring a personalized approach to every potential guest. Sales activities will be focused around peak booking seasons and tailored to capture early bookings with incentives for advance reservations.

Pricing Strategy:

Our pricing strategy will be competitive within the local market, providing guests with transparent and value-conscious options. We plan on implementing dynamic pricing models for peak and off-peak seasons to maximize occupancy rates and revenue. Discounts will be offered for extended stays, and special rates will be available for repeat guests to encourage customer loyalty. We will also explore package offerings that combine RV spots or cabin stays with local attractions or services.

Distribution Channels:

Our primary distribution channel for sales is our online booking system, making it easy for guests to secure their stay directly. We will also employ indirect channels via travel agencies, third-party booking websites, and partnerships that can broaden our reach and tap into new customer segments.

Promotion and Advertising Plans:

Promotions will be a blend of advertising, direct marketing, and public relations. We will run seasonal campaigns promoting special rates and deals, sponsor local events, and engage in content marketing that educates audiences on the joys of RV travel. Print advertisements in targeted RV and outdoor lifestyle magazines, coupled with local billboard placements, will drive broader brand awareness. Participation in RV shows and camping expos will directly introduce our park to potential customers.

Customer Service Policies:

Our customer service policies revolve around creating delightful experiences with every interaction. We will provide 24/7 customer support both online and on- premises, with a focus on resolving any issues promptly and satisfactorily. Our staff will receive continuous training to ensure their communication is in line with our brand values of friendliness, helpfulness, and expertise. Feedback mechanisms will be put in place, encouraging customers to share their experience so we can continuously improve our service.

In conclusion, the marketing and sales strategy of Cozy Corner RV Park is honed to attract diverse guests by offering them a memorable experience that combines the joy of the outdoors with the comforts of modern amenities. By strategically using multiple marketing channels, adopting proactive sales tactics, offering competitive pricing, and ensuring exceptional customer service, our RV park will stand out as the preferred choice for discerning travelers.

Cozy Corner RV Park’s operations plan is the backbone of our day-to-day business, ensuring guests are provided with a consistently excellent experience. The operational workflow is structured to cover every aspect of our service delivery, from guests’ arrival to their departure.

Operational Workflow:

Daily operations begin with the front desk staff preparing for new arrivals by confirming reservations and preparing welcome packets. They ensure all guest information is up-to-date and any special requests are noted. Throughout the day, they manage check-ins and check-outs, address guest inquiries, and handle any onsite bookings. Maintenance teams start early, inspecting and cleaning all communal areas, including the bathhouse, laundry facilities, and recreational spaces. They perform routine checks on RV hookups and address any issues that may arise. Groundskeepers take care of landscaping needs to maintain the park's aesthetic appeal.

Service Delivery Processes:

Upon a guest's arrival, our staff at the front desk greet them and provide necessary information about their stay, park amenities, local attractions, and park rules. The guests are then escorted to their RV spot or cabin, ensuring a smooth settling-in process. Regular patrols and an easily accessible staff presence ensure guests have support readily available when required. For cabin guests, housekeeping schedules are clearly communicated, respecting guest privacy while maintaining our high standards of cleanliness.

Quality Control Measures:

At Cozy Corner RV Park, quality is non-negotiable. We perform daily quality assessments of the entire park to ensure every amenity meets our high standards. Maintenance issues are logged and dealt with promptly. Additionally, guest feedback is continuously solicited and reviewed to identify areas for improvement. Our quality control checklist includes cleanliness, operational utilities, customer service interactions, and security measures.

Inventory Management:

Our convenience store’s inventory is managed meticulously to ensure products are always fresh and adequately stocked. Inventory levels are checked daily, with restocking occurring as needed. Records of sales and inventory movement are kept using simple yet effective inventory management software. This electronic system helps in forecasting demand, especially during peak seasons, and assists in placing orders in a timely manner with our trusted suppliers.

Supply Chain Management:

Cozy Corner RV Park maintains a streamlined supply chain with local vendors to ensure steady and reliable delivery of goods needed for both the convenience store and the day-to-day operations of the park. By partnering with local businesses for supplies such as groceries, toiletries, and maintenance materials, we encourage community economic growth while managing costs effectively. Our supply chain is designed to be flexible and responsive, with contingency plans in place to switch suppliers or find alternative solutions when necessary.

Facilities and Equipment Needs:

Our facilities are well-maintained, with regular reviews to meet and exceed industry standards. Equipment required for daily operations, including maintenance machinery, office hardware, and housekeeping tools, are routinely inspected and kept in excellent working condition. We have a schedule for the replacement and upgrading of facilities and equipment, ensuring no downtime impacts our service delivery. Capital investments are planned to add additional amenities, such as a communal fire pit and an upgraded playground, to enhance the overall guest experience.

The efficiency and success of Cozy Corner RV Park are largely dependent on the seamless functioning of all operational components listed above. Our commitment to operational excellence ensures that our guests enjoy a pleasant, hassle-free stay every time they choose Cozy Corner RV Park as their travel destination. Through meticulous planning and execution, we prioritize guest satisfaction while optimizing our internal efficiencies to maintain profitability and industry competitiveness.

Cozy Corner RV Park's financial projections provide a data-driven view of the expected performance over the next few years, taking into account current market trends, operational factors, and strategic initiatives aimed at growing the business.

Sales Forecast:

We forecast a steady increase in sales, projecting a 10% year-over-year growth for the next three years. This is based on market research indicating a growing interest in RV travel, an expanded customer base, and the development of additional services. Our sales forecast also factors in the seasonality of the industry with peak revenue expected during warmer months and lower sales during the off-season.

Year 1: $500,000 Year 2: $550,000 Year 3: $605,000

Profit and Loss Projection:

Our projected profit and loss statement reflects the sales increase against a relatively stable cost structure, taking into account standard cost increases. We anticipate improved net profit margins from the sales growth and operational efficiencies.

Year 1: Net profit margin of 20%, with a net income of $100,000. Year 2: Net profit margin of 22%, with a net income of $121,000. Year 3: Net profit margin of 25%, with a net income of $151,250.

Expected cost increases are in line with inflation, estimated at 2% per annum for fixed costs and 3% per annum for variable costs.

Cash Flow Projection:

Positive cash flow is projected throughout the forecast period with increased liquidity by the end of Year 3. We anticipate requirements for capital expenditures for facility upgrades, which will be funded from our free cash flow, minimizing reliance on external financing. Regular monitoring of cash flow will be performed to ensure liquidity ratios remain healthy.

Year 1: Positive by $80,000. Year 2: Positive by $95,000. Year 3: Positive by $120,000.

Balance Sheet Projection:

Our balance sheet is expected to strengthen over the projection period, with a notable increase in assets from reinvestments into park facilities and continued reduction of any long-term liabilities.

Assets: Increasing by 15% per year, reaching $2 million by year 3. Liabilities: Modest growth due to reinvestment, with a 5% increase annually. Equity: Gradual increase as retained earnings grow, with expected equity of $1.5 million by year 3.

Break-even Analysis:

A break-even analysis indicates that Cozy Corner RV Park will break even when it achieves annual sales revenue of approximately $300,000. This accounts for both our fixed costs like staffing, lease payments, and utilities, and variable costs like supplies and maintenance.

Financial Assumptions and Considerations:

The aforementioned financial projections are based on several key assumptions: - Continued demand for RV travel experiences. - A tourism market not significantly hindered by economic downturns or travel restrictions. - No major infrastructure damages or excessive capital repair requirements. - The entry of no significant direct competition that would dilute the market share. - Ability to maintain current pricing strategies without resistance from the market.

We recognize the inherent risks associated with these assumptions; hence a conservative approach is taken in our projections. Additionally, we will maintain a reserve fund to guard against unexpected expenditures or market fluctuations.

In conclusion, Cozy Corner RV Park's financial projections suggest a strong financial position with growing profitability and solid liquidity over the next three years. Cost management and investment in the guest experience underpin our forecasted sales growth, with an emphasis on maintaining a strategic financial position to capitalize on future expansion opportunities. Our careful planning and conservative approach aim to ensure the resilient financial health of the business in the face of changing market conditions.

The risk analysis section of Cozy Corner RV Park’s business plan identifies and addresses the potential risks the business may face in various aspects of its operations, including market, operational, and financial areas. This section outlines the strategies in place to mitigate these risks and establishes contingency plans to ensure business continuity in the event of unforeseen circumstances.

Identification of Potential Risks:

Market Risks: - Changes in consumer travel preferences could reduce demand for RV travel. - Economic downturns may lead to a decrease in discretionary spending, affecting our occupancy rates. - Increased competition from new or existing RV parks or alternative lodging options may impact market share.

Operational Risks: - Natural disasters or severe weather conditions could disrupt business operations. - Unexpected maintenance and repair issues can lead to costly expenditures and guest dissatisfaction. - Staff turnover and the challenge of retaining skilled staff can affect service quality and operational consistency.

Financial Risks: - Fluctuation in the costs of utilities and supplies may adversely impact profit margins. - Volatility in interest rates affecting any financing arrangements or loans. - Cash flow issues during off-peak seasons could strain the business’s liquidity.

Risk Mitigation Strategies:

Market Risks: - We will diversify revenue streams through the offering of additional services such as cabin rentals, event hosting, and partnerships with local attractions. - Implement a robust digital marketing strategy to reach and retain a diverse customer base. - Regularly conduct competitive analysis to stay competitive with pricing and amenities.

Operational Risks: - Invest in high-quality infrastructure to withstand environmental challenges and have a comprehensive insurance plan covering natural disasters. - Establish rigorous maintenance routines and retain a network of reliable contractors for timely repairs. - Implement a solid human resources framework, offering competitive compensation, professional development, and fostering a supportive work environment.

Financial Risks: - Conduct regular reviews of costs and implement cost-saving measures where appropriate. - Secure fixed-rate loans where possible to protect against interest rate volatility. - Maintain an operating reserve fund and structure off-season discounts to attract business year-round.

Contingency Plans:

- Develop and maintain an emergency response plan that includes procedures for natural disasters, guiding both staff actions and guest safety. - Plan for alternative accommodations or compensations for guests in case of facility unavailability due to unforeseen events. - Create a financial backup plan with a line of credit to draw on if cash flow issues arise during slow periods.

Insurance and Legal Considerations:

Cozy Corner RV Park will carry the necessary insurance to cover property damage, business interruption, liability, workers’ compensation, and vehicle coverage, ensuring that we are financially protected against most risks. We will periodically review and adjust our coverage to align with changes in our operations and the external environment.

From a legal standpoint, we will ensure compliance with all zoning, environmental, and health and safety regulations. Regular legal reviews will be conducted to understand and adjust to any changes in local, state, and federal law that may affect operations.

In summary, risk management at Cozy Corner RV Park is a proactive and integral part of our business planning. By recognizing potential risks and having mitigation and contingency strategies in place, we can both reduce the likelihood of these risks occurring and minimize their impact should they arise. Maintaining a robust insurance portfolio and being diligent in legal considerations serves to further protect the business and its assets. Through these combined efforts, we strive to create a resilient operation that can thrive in the dynamic landscape of the RV park industry.

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Home » Hospitality

A Sample RV Park Business Plan Template

A Recreational Vehicle Park (RV Park) is a business that provides a facility where people with recreational vehicles can stay overnight, or longer, in allotted spaces known as “sites” or “campsites”. 

Statistics have it that in the United States of America alone, the market size of the campground & RV park sector was estimated to be around 5.48 billion U.S. dollars in 2020, down from the previous year’s size of 7.88 billion U.S. dollars. Please note that currently, there are over 13,000 privately owned RV parks and over 1,600 state parks that cater to RVers in the USA.  

The real deal in starting an RV Park (Recreation Vehicle Park) business is securing a big facility that is large enough to contain not just the tracks for the recreational vehicles (RV) and other fun-filled outdoor games for children.

But also a restaurant, a place where parents/guardians can hangout while their wards catch fun, enough parking space, and also a location that may attract the kind of clients that would pay to make use of your RV park. It may take you months to get an ideal facility and you may have to pay from your nose.

Steps on How to Write an RV Park Business Plan

Executive summary.

Radisson Green® Recreational Vehicle Park Company, Inc. is a standard RV park facility that will be located in San Antonio – Texas. We have been able to secure all the necessary permits for our facility.   Radisson Green® Recreational Vehicle Park Company, Inc. will ensure that all our amenities and facilities meet international standards.

We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large our customer base may grow.   Radisson Green is the founder and CEO of Radisson Green® Recreational Vehicle Park Company, Inc.   

Company Profile

A. our products and services .

Radisson Green® Recreational Vehicle Park Company, Inc. will establish an ideal recreational vehicle park (RV Park) facility for people (travelers) with recreational vehicles and also for tent campers who would want to stay in our facility. We will also provide an electric vehicle charging facility for Electric Vehicle owners to charge their cars.

b. Nature of the Business

Our recreational vehicle park (RV Park) facility will operate essentially as a club where patrons can pick up membership and pay their subscription monthly, quarterly, or annually. 

c. The Industry

Radisson Green® Recreational Vehicle Park Company, Inc. will operate under the campground and recreational vehicle park (RV Park) industry.  

d. Mission Statement 

Our mission is to establish a world-class recreational vehicle park whose facility will not only attract individual recreational vehicle owners but also attract campers and organizations to host their local, national, and international competitions in our facility.  

e. Vision Statement

Our vision is to become the ‘go-to’ recreational vehicle park in San Antonio and environs when it comes to world-class recreational vehicle facilities.  

f. Our Tagline (Slogan) 

Radisson Green® Recreational Vehicle Park Company, Inc. – Safe Heaven for Recreational Vehicle Owners!  

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP) 

Radisson Green® Recreational Vehicle Park Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ assets from claims against the business, including lawsuits.  

h. Our Organizational Structure 

• Chief Executive Officer (Owner)  
• Recreational Vehicle Park (RV Park) Facility Manager  
• Accountant/Cashier  
• Marketing and Sales Officer  
• Attendants (5)  
• Customer Care Executive / Front Desk Officer  
• Security Officers  

i. Ownership/Shareholder Structure and Board Members 

• Radisson Green (Owner and Chairman / Chief Executive Officer) 56 Percent Shares  
• Peter Santos (Board Member) 14 Percent Shares  
• Valene Joel (Board Member) 10 Percent Shares  
• Maurene Linus (Board Member) 10 Percent Shares  
• Monica Poska (Board Member and Sectary) 10 Percent Shares.  

SWOT Analysis 

A. strength.

• Ideal Location for recreational vehicle facility  
• Highly Experienced and Qualified Employees and Management   
• Availability of electric vehicle charging ports  
• Highly Secured and Clean Facility   

b. Weakness 

• Budget limitations  
• Inability to properly manage off-peak season such as bad winter  
• A new business that will be competing with well-established RV park facilities  
• Inability to retain our highly experienced and qualified employees longer than we want  

c. Opportunities

• San Antonio is a thriving market for recreational vehicle park (RV Park) facilities.  
• Good support structure for recreational vehicle park (RV Park) facilities from the government and nonprofit organizations.  

i. How Big is the Industry?

The campground and recreational vehicle park (RV Park) industry that recreational vehicle park facility is a part of are pretty big and it is worth well over $7.88 billion in the United States.  

ii. Is the Industry Growing or Declining? 

The campground and recreational vehicle park industry are growing due to the fact that most states have started lifting the covid19 restrictions that negatively truncated growth for the industry in the last 18 months.  

iii. What are the Future Trends in the Industry   

The campground and recreational vehicle industry are changing, and players in the industry are improvising. No doubt, technology, and social media will change the landscape of the industry going forward. With revenue heavily linked to the millennial generation, and of course, the inclusion of amenities such as electric vehicle charging ports, will likely dictate industry recovery over the next five years.  

iv. Are There Existing Niches in the Industry?

No, there are niche ideas in the recreational vehicle park line of business.  

v. Can You Sell a Franchise of your Business in the Future? 

Radisson Green® Recreational Vehicle Park Company, Inc. has plans to sell franchises in the nearest future and we will target the United Kingdom, Canada, and Australia.  

d. Threats 

• Competition from other recreational vehicle parks
• Community resistance  
• Government regulations  
• Liability problems  
• Continuously changing consumer demands  

i. Who are the Major Competitors? 

• Equity Lifestyle Properties Inc.  
• Sun Communities Inc.  
• Kampgrounds of America Inc.   
• Mountain Home RV Park  
• Dark Sky RV Campground  
• Paso Robles RV Ranch & Campground  
• Seven Feathers RV Resort  
• Pine Near RV Park  
• Welcome Station RV Park  
• Bandon Wayside Motel + RV  
• Blake Ranch RV Park & Horse Motel  
• Anchor Down RV Resort  
• All About Relaxing RV Park  
• Red Barn RV Park  
• Wanderlust Crossings RV Park  
• Elwha Dam R.V. Park  
• Emerald Beach RV Park  
• French Quarter RV Resort  
• Lake George RV Park  
• Ouray RV Park & Cabins.  

ii. Is There a Franchise for Recreational Vehicle Park (RV Park) Facility Business? 

• Yogi Bear’s Jellystone Park Camp-Resort  
• Kampgrounds of America Inc.  

iii. Are There Policies, Regulations, or Zoning Laws Affecting Recreational Vehicle Park Business?  

Yes, and zoning laws require recreational vehicle park operators to follow specific rules and regulations. Please note that in many communities, zoning laws require recreational vehicle facilities to apply for a permit from the city.  

This application process allows the city’s zoning department to determine whether the recreational vehicle park meets the zoning rules for the community. Permits also ensure that all recreational vehicle parks are properly licensed with the county or state agencies.  

Marketing Plan

A. who is your target audience .

i. Age Range

Our target market age range covers people that are 18 years and above.  

ii. Level of Educational

We don’t have any basic educational qualifications for those who we are targeting; everyone is welcome to use our recreational vehicle park.

iii. Income Level  

Anyone who can afford our membership fee will be welcome to make use of our recreational vehicle park.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome to our recreational vehicle park.  

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome to our recreational vehicle facility.  

vi. Geographical Location

Anybody from any geographical location will be welcomed in our recreational vehicle park.

vii. Lifestyle  

Radisson Green® Recreational Vehicle Park Company, Inc. will not restrict any patron based on their lifestyle, culture, or race.  

b. Advertising and Promotion Strategies

• Host Themed Events That Catch Attention.   
• Tap Into Text Marketing.   
• Use FOMO to Run Photo Promotions.   
• Share Your Events in Local Groups and Pages.  
• Turn Your Social Media Channels into a Resource  
• Develop Your Business Directory Profiles  
• Build Relationships with Other Businesses in Your Area  

i. Traditional Marketing Strategies

• Marketing through Direct Mail.  
• Print Media Marketing – Newspapers & Magazines.  
• Broadcast Marketing -Television & Radio Channels.  
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs.  
• Including direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.  

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.   
• Influencer Marketing.  
• Email Marketing.  
• Content Marketing.  
• Search Engine Optimization (SEO) Marketing.  
• Pay-per-click (PPC).  
• Affiliate Marketing  
• Mobile Marketing.  

iii. Social Media Marketing Plan 

• Start using chatbots.  
• Create a personalized experience for our customers.  
• Create an efficient content marketing strategy.  
• Create a community for our audience.  
• Gear up our profiles with a diverse content strategy.   
• Use brand advocates.  
• Create profiles on the relevant social media channels.  
• Run cross-channel campaigns.  

c. Pricing Strategy

When working out our pricing strategy, Radisson Green® Recreational Vehicle Park Company, Inc. will make sure it covers premium, skimming, economy or value and penetration,    In all our pricing strategy will reflect;   

• Cost-Based Pricing  
• Value-Based Pricing  
• Competition-Based Pricing.  

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, managed service providers, marketplaces, or value-added resellers—to market our recreational vehicle park.  

Radisson Green® Recreational Vehicle Park Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand product or service that is competitively priced and promoted to our customers.  

b. Inventory Strategy

Radisson Green® Recreational Vehicle Park Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.  

c. Payment Options for Customers

Here are the payment options that Radisson Green® Recreational Vehicle Park Company, Inc.  will make available to her clients;

• Payment via bank transfer  
• Payment with cash  
• Payment via credit cards 
• Payment via online bank transfer   
• Payment via check  
• Payment via mobile money transfer  

d. Return Policy, Incentives, and Guarantees

Radisson Green® Recreational Vehicle Park Company, Inc. will operate a no refund policy hence we will not provide compensation for purchased products or services (membership fees inclusive) that customers paid for in our recreational vehicle park facility.  

e. Customer Support Strategy

Our customer support strategy will involve seeking customers’ feedback. This will help us to continue to improve our facility and also to provide excellent customer service to all our patrons.   Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.  

Operational Plan

We plan to expand our revenue by 50 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include organizing regular campers’ competitions at the local and state levels, providing lodging and electric vehicle charging amenities, and attracting recreational vehicle owners and campers.  

a. What Happens During a Typical Day at a Recreational Vehicle Park Business?

• The facility is open for the day  
• Administrative work is done concurrently  
• The facility is cleaned, and other inventories are arranged and ready to welcome patrons  
• Recreational vehicle owners and campers come in and parking spaces are allotted to them.  
• Surveillance is carried out  
• Maintenance of the facility is carried out  
• The facility is administratively closed for the day.  

b. Production Process (If Any) 

There is no production process when it comes to the recreational vehicle park business.  

c. Service Procedure (If Any)

When a recreational vehicle park is opened and everything is in place, they will either choose to welcome patrons based on membership or open their doors to people in the city where the recreational vehicle park is domiciled.  

d. The Supply Chain

Radisson Green® Recreational Vehicle Park Company, Inc. will rely on trusted agents to supply some of the toiletries and related supplies and we have been able to establish business relationships with wholesale supplies of all these merchandise.  

e. Sources of Income 

• Recreational vehicle park vehicle owners, campers, and other related events  
• Providing electric vehicle charging ports.  
• Membership fee.  

Our Membership fee will cost $20,000 for the start and then a $15,000 annual fee from the subsequent year (VAT inclusive and subject to change).  

Financial Plan

A. amount needed to start your recreational vehicle park business.

Radisson Green® Recreational Vehicle Park Company, Inc. would need an estimate of $750,000 to successfully set up a recreational vehicle park in the United States of America. Please note that this amount includes the salaries of all staff for the first month of operation.  

b. What are the Cost Involved? 

• Business Registration Fees – $750.  
• Legal expenses for obtaining licenses and permits – $7,300.  
• Marketing, Branding and Promotions – $5,000.  
• Business Consultant Fee – $2,500.  
• Insurance – $5,400.  
• Rent/Lease – $750,000.  
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).  
• Operational Cost (salaries of employees, payments of bills et al) – $60,000  
• start-up inventory – $25,000  
• Counter area equipment (countertop, sink, ice machine, etc.) – $9,500  
• Store Equipment (cash register, security, ventilation, signage) – $4,750  
• Furnishing and Equipping – $550,000  
• Website: $600  
• Opening party: $3,000  
• Miscellaneous: $2,000  

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Radisson Green® Recreational Vehicle Park Company, Inc. will build a new facility for our recreational vehicle park and it will cost us $2.2 million (acquiring land, construction, furnishing, and equipping the recreational vehicle park (RV Park) facility inclusive).  

d. What are the Ongoing Expenses for Running a Recreational Vehicle Park? 

• Cost of stocking up supplies such as toiletries  
• Cost of regular surveillances  
• Utility bills (gas, internet, phone bills, signage and sewage et al)  
• Maintenance of facility  
• Salaries of employees  

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year  
• Recreational Vehicle Park (RV Park) Facility Manager – $38,000 per year  
• Accountant/Cashier – $34,0000  
• Marketing and Sales Officer – $32,000 per year  
• Attendants (5) – $30,000 per year  
• Customer Care Executive / Front Desk Officer – $23,396 per year  
• Cleaners – $18,000 per year  
• Security Officers – $21,150 per year.  

f. How Do You Get Funding to Start an RV Park Facility?

• Raising money from personal savings and sale of personal stocks and properties  
• Raising money from investors and business partners  
• Sell shares to interested investors  
• Applying for a loan from your bank/banks  
• Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors  
• Source for soft loans from family members and friends.  

Financial Projection

A. how much should you charge for your product/service.

Aside from our membership fee, Radisson Green® Recreational Vehicle Park Company, Inc. will charge patrons based on the industry standards in the United States, and they are expected to pay between $500 and $1,200 per month to stay at an RV park, including the cost of utilities.  

b. Sales Forecast?

• First Fiscal Year (FY1): $550,000  
• Second Fiscal Year (FY2): $750,000  
• Third Fiscal Year (FY3): $1.2 million  

c. Estimated Profit You Will Make a Year? 

Radisson Green® Recreational Vehicle Park Company, Inc. are projecting to make;  

• First Fiscal Year (FY1): $175,000 (50% of revenue generated)  
• Second Fiscal Year (FY2): $337,000 (45% of revenue generated)  
• Third Fiscal Year (FY3): $540,000 (45% of revenue generated)  

d. Profit Margin of a Recreational Vehicle Park 

The profit margin of a recreational vehicle park business is not fixed. It could range from 25 percent to 35 percent depending on some unique factors.  

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Radisson Green® Recreational Vehicle Park Company, Inc. will grow our recreational vehicle park by first opening other outlets in key cities in the United States of America, the United Kingdom, and Australia within the first five years of establishing the business and then will start selling franchise from the sixth year.  

b. Where WE Intend to Expand to and Why?

Radisson Green® Recreational Vehicle Park Company, Inc. plan to expand to:  

• Mountain Home, Idaho  
• Custer, South Dakota  
• Paso Robles, California  
• Grand Island, New York  
• Canyonville, Oregon  
• Cedar City, Utah  
• Long Beach, Washington  
• Dandridge, Tennessee  
• Theodore, Alabama  
• Roswell, New Mexico  

The reason we intend to expand to these locations is the fact that the cities boast of having the highest number of people with recreational vehicles. Internationally, we plan to expand to Canada, the United Kingdom, and Australia.  

Radisson Green® Recreational Vehicle Park Company, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Radisson Green is already grooming his son Reese Green to take over from him. Reese Green is at the moment being groomed to go through the company’s employment process.

More on Hospitality

How to Start an RV Park

Starting a RV park can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful RV park.

Importantly, a critical step in starting an RV park is to complete your business plan. To help you out, you should download Growthink’s RV Park Business Plan Template here .

Download our RV Park Business Plan Template here

15 Steps To Start an RV Park :

• Choose the Name for Your RV Park
• Determine the Type of RV Park You Will Launch
• Develop Your RV Park Business Plan
• Choose the Legal Structure for Your RV Park
• Secure Startup Funding for Your RV Park (If Needed)
• Secure a Location for Your Business
• Register Your RV Park with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your RV Park
• Buy or Lease the Right RV Park Equipment
• Develop Your RV Park Marketing Materials
• Purchase and Setup the Software Needed to Run Your RV Park
• Open for Business

1. Choose the Name for Your RV Park

The first step to starting an RV park is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your RV park:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your RV park.

2. Determine the Type of RV Park You Will Launch

The next step is to determine the type of RV park you will launch. The four main types of RV parks are:

• Full-service RV Parks : Full-service RV parks are typically the most expensive and provide amenities such as laundry facilities, a swimming pool, cable TV, Wi-Fi access and more. These types of parks often charge higher rates than other RV parks but offer a wider range of services to their guests.
• Basic RV Parks : Basic RV parks usually offer amenities such as showers, restrooms and hookups for electricity. These parks often attract campers who are on a budget and don’t need additional services such as laundry facilities or Wi-Fi access.
• Specialty RV Parks : Specialty RV parks cater to specific segments of the population, such as senior citizens, disabled persons or even pet owners. These parks usually have specialized amenities that cater to their target demographic.

3. Develop Your RV Park Business Plan

One of the most important steps in starting an RV park is to develop your RV park business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

To enhance your planning process, incorporating insights from a  sample RV park business plan  can be beneficial. This can provide you with a clearer perspective on industry standards and effective strategies, helping to solidify your own business approach.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your RV park.
• Company Overview – this section tells the reader about the history of your RV park and what type of RV park you operate. For example, are you a full-service, basic, specialty or no-frills RV park? 
• Industry Analysis – here you will document key information about the consulting industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your RV park? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your RV park make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

4. choose the legal structure for your rv park.

Next you need to choose a legal structure for your RV park and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the RV park and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start an RV park together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for an RV park include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for an RV park is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your RV park, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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5. Secure Startup Funding for Your RV Park (If Needed)

In developing your RV park plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for an RV park to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in an RV park that they believe has high potential for growth.

6. Secure a Location for Your Business

Having the right space can be important for your RV park, especially if your clients will have certain expectations.

To find the right space, consider:

• How big it will be
• How accessible it is
• How close it is to other attractions that could bring in customers 

You’ll also want to make sure the land has appropriate zoning so you can open your RV park in that space; check with your local government for that information.

• Driving around to find the right areas while looking for “for lease” signs
• Contacting a commercial real estate agent
• Doing commercial real estate searches online
• Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

7. Register Your RV Park with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

8. Open a Business Bank Account

It is important to establish a bank account in your RV park’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

9. Get a Business Credit Card

You should get a business credit card for your RV park to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

10. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License : getting your Articles of Incorporation as discussed above
• Sales Tax License or Seller’s Permit : for selling services
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a building or land for a particular purpose

Depending on the type of RV park you launch, you will have to obtain the necessary state, county and/or city licenses.

11. Get Business Insurance for Your RV Park

When you’re starting a business, it’s important to protect yourself and your business with insurance. This includes liability insurance and property insurance.

Some business insurance policies that you should consider for your RV park include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

12. Buy or Lease the Right RV Park Equipment

When starting an RV park, you will need to purchase or lease certain types of equipment. This equipment will include:

• Electrical hookups
• Water hookups
• Sewer hookups
• Picnic tables
• Internet service

You may also want to purchase or lease other items, such as a playground, a pool, or a recreation room. Talk to other RV park owners in your area to get a sense of what type of equipment is popular and necessary for your park.

Once you have an idea of what equipment you need, start shopping around for the best prices. You may be able to find discounts by purchasing equipment in bulk or through a vendor leasing program.

13. Develop Your RV Park Marketing Materials

Marketing materials will be required to attract and retain customers to your RV park.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your RV park. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional RV park website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your RV park.

14. Purchase and Setup the Software Needed to Run Your RV Park

When starting an RV park, you will need to purchase and setup certain types of software. This software will include:

• A reservation system to take reservations and track customer information
• A point of sale system to process payments and track sales
• A marketing automation system to send emails and track website visits

All of these systems can be found as cloud-based applications, which means you can access them from anywhere with an internet connection. This is a great option for RV park owners who are constantly on the go.

When selecting software for your RV park, make sure to choose systems that are easy to use and that integrate with each other. This will make managing your RV park much easier.

Most RV parks need accounting software and customer relationship management (CRM) software.

While there are many different software options available, some of the most popular programs for accounting include QuickBooks and Xero. Some of the most popular CRM programs include Salesforce, and Zoho.

15. Open for Business

You are now ready to open your RV park. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start an RV Park FAQs

Is it hard to start an rv park.

There is no one-size-fits-all answer to this question, as the ease or difficulty of starting an RV park will vary depending on your skills, experience, and resources. 

However, if you follow the steps above, you should be able to start your RV park without too much difficulty.

How can I start an RV park with no experience?

The best way to start an RV park with no experience is to start small. Once you have a few clients, you can then start marketing your business more aggressively.

There are many resources available to help you, including organizations that offer support and advice for RV park owners.

Another great way to gain experience is by talking to other RV park owners. They will be able to share their tips and advice, and may even be able to help you out with some of the logistics of starting an RV park. Finally, don't forget that trial and error is a big part of starting any business - so don't be afraid to try new things!

What type of RV park is most profitable?

The profitability of RV parks can vary depending on a number of factors. However, there are a few things to keep in mind when trying to make your RV park more profitable, such as location, RV park type, amenities, and target customer.

Some of the most profitable types of RV parks include full-service, basic, specialty or no-frills.

How much does it cost to start an RV park?

The cost of starting an RV park can vary depending on a number of factors, including the size and location of the park. However, in general, the cost of starting an RV park will be between $50,000 and $100,000.

This includes the cost of purchasing or leasing the necessary equipment, developing your marketing materials, and purchasing and setting up the software needed to run your park. It is important to remember that this is just a ballpark estimate - the final cost of starting an RV park will depend on your specific situation.

If you are looking to start an RV park on a smaller scale, the costs will be lower - but you will likely have less overhead and be able to generate less revenue. On the other hand, if you want to start a large RV park with all the bells and whistles, your costs will be higher but you may be able to generate more revenue.

What are the ongoing expenses for an RV park?

Operating an RV park can be a very profitable business, but it also requires ongoing expenses. Some of the most common expenses include:

• Utilities : This includes electricity, water, and gas.
• Maintenance and repairs : This includes repairing or replacing broken equipment, fixing plumbing and electrical problems, and mowing the lawn.
• Insurance : This is important to protect your business from liability risks.
• Staffing : You may need to hire staff to help with tasks like checking in guests, cleaning restrooms, and maintaining the grounds.
• Marketing : You will need to continue marketing your RV park in order to attract new customers.

By keeping these expenses in mind, you can budget appropriately and ensure that your RV park remains profitable.

How does an RV park make money?

An RV park can make money in a number of ways, including through camping fees, rental units, concessions, and other activities.

Camping fees are the most common way RV parks make money. Guests typically pay a daily or weekly fee to stay in a campsite. This fee covers the cost of using the campground's amenities, such as restrooms, showers, and electric hookups.

RV parks can also make money by renting out RV spaces on a monthly or yearly basis. These spaces often include access to all the park's amenities. In addition, RV parks can earn revenue by selling food and drinks at their concession stands, as well as through other activities like fishing or swimming.

By understanding how an RV park makes money, you can create a business plan that maximizes your profits. By offering a variety of services and amenities, and marketing your park effectively, you can turn your RV park into a successful business venture.

Is owning an RV park profitable?

Yes, owning an RV park can be a profitable business venture. By charging fees for services and amenities, and by marketing your park effectively, you can turn a profit from your RV park. However, it is important to keep in mind the ongoing expenses associated with running such a business. 

Some of the key things you can do to make your RV park more profitable include:  

• Offering a variety of services and amenities, such as electric hookups, Wi-Fi, and showers
• Charging appropriate fees for services and amenities
• Marketing your park effectively to attract new guests
• Maintaining the grounds and facilities to a high standard
• Narrowing your focus to a specific niche market
• Offering add-on services that complement your main offering
• Optimizing your website for SEO to increase online visibility
• Creating a unique selling proposition

Why do RV parks fail?

There are a number of reasons why RV parks can fail, but some of the most common include:

• Lack of marketing and advertising
• Poor customer service
• Unmaintained grounds and facilities
• Inappropriate fees charged for services and amenities
• Lack of focus on a specific niche market
• Failure to understand the needs of the target market

One of the main reasons that RV parks fail is a lack of planning. This can include not having a detailed business plan, not doing research on the industry, and not targeting the right customers.

Another reason is a lack of marketing and sales skills. This can include not creating a sales process and not have a clear and strong value proposition.

The last main reason is a lack of financial management skills. This can include not having a realistic budget, not tracking expenses, and not investing in the business.

Who are key players in the consulting market?

The consulting market is made up of a variety of different players, including small businesses, large enterprises, and even individuals.

Some of the key players in the market include:

• Kampgrounds of America (KOA) 
• Good Sams Club 
• Sun Communities
• Thousand Trails 
• Equity Lifestyle Properties Encore RV Resorts 
• Marathon Ventures, Inc.

However, there are many other players in your specific target market, and it is important to research the market to identify the key players that may have the most direct influence on the success of your business.

How much should I charge for my RV park services?

It is important to stay competitive in the industry and charge a price that reflects the value you provide to clients.

You may want to consider charging a flat rate for services, or charging by the night or by the week. You could also offer different packages or membership levels to attract different types of customers.

Examples of rates are:

• Standard RV spot: $20-$50 per night
• Full hookup RV spot (with water, electric and sewer): $25-$60 per night 
• Deluxe RV spot (with added amenities): $35-$80 per night. 

Ultimately, how much you charge for your RV park services will depend on how much value you provide to your customers and how competitive the market is. You may need to adjust your prices in order to stay competitive, or you may find that your services are in demand enough that you can charge a premium rate.

Whatever pricing strategy you choose, make sure you are clear about what is included in the price and what services will require an additional fee. This will help avoid any confusion or misunderstandings with clients.

The best way to determine the right fee for your RV park services is to research the rates of similar businesses in your industry, and to also consider the value that you will be providing to the client.

Where Can I Download a RV Park Business Plan PDF?

You can download our rv park business plan PDF template here. This is a business plan template you can use in PDF format.

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RV Park Business Plan Template

Whether you want to start your own rv park business or expand an existing one, you need a business plan. the following rv park business plan template lets you know which elements you need to include in a successful rv park business plan., fill the form to download business plan templates.

To ensure your RV Park business success in this highly competitive market, you need a properly structured RV park business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their RV park businesses. Using the following RV park business plan template, you can put together an effective business plan.

Things to Know Before Writing a RV Park Business Plan

This industry operates RV parks and campgrounds as well as recreational and vacation camps. It also includes trailer parks and caravan parks as well as wilderness camps. There are many recreational facilities provided by the industry, including restrooms, laundry rooms, recreation halls, and playgrounds.

In recent years, campgrounds and RV parks have enjoyed steady growth. Campgrounds & RV Parks are forecast to grow by 5.5% in 2023.

The industry is largely driven by travel-related trends, as RV parks and campgrounds are seen as cost-effective alternatives to traditional vacations.

Among the major products and services offered by this industry are

• Membership, tuition, and long-term fees at the campground
• Campgrounds and RV sites for travelers and others
• Accommodations and service fees for other units

Key Success Factors for the RV Park Business

Despite the challenges of the RV Park industry, we have identified 4 factors that can help you boost profitability, efficiency, and ultimately success.

• Suitable climate: Successful industry participants take advantage of where they are geographically, whether it is close to national parks or areas with favorable weather.
• Multi-skilled and flexible workforce: Labor costs are relatively high in this industry. Using a skilled but temporary workforce can help companies gain a competitive advantage and lower costs.
• Membership in an industry organization: The benefit of belonging to an industry organization is that industry organizations help to promote member companies.
• By word-of-mouth recommendations: Good word-of-mouth recommendations generate new and repeat customers for businesses.

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What is an RV Park Business Plan?

An RV park(recreational vehicle park) business plan is a road-map for starting and growing your RV park business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require an RV park business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting an RV Park business or pitching to investors or venture capitalists.

Why You Need an RV Park Business Plan

RV park business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. An RV park business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of an RV park business idea, and may help you better understand your company’s finances and competition.

RV park business owners who have a business plan grow 34% faster than those who don’t, and 76% of fast-growing businesses have one.

An RV park business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for RV Park Business

No matter how large or how small your RV park business is, you should think about your financing options. Below are three types of funding you should investigate:

Government Incentives

When choosing a business location , you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overheads.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your RV park business plan. In return, investors often desire ownership of a part of your company.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

RV Park Business Plan PDF and Word

Download our RV park business plan in PDF and Word here.

How to Write an RV Park Business Plan

To write an RV park business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an RV park business plan, or you can just download our proven business plan sample pdf  to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of RV park business you have and what stage you’re in; for example, are you a startup, do you have an RV park company that you want to expand, or do you have a lot of RV park businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the RV park industry
• The name, location, and mission of your RV park company
• A description of your RV park business, including management, advisors, and a brief history
• Discuss the type of RV park business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your RV park business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of an RV business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of RV park business you are running and its future goals. The type of RV park business you might be focused on (Traditional RV Park, Glamping Resorts, Single Campsite, Double Campsite,  Cabins,  Basic RV Hookup,  Full RV hookup,  etc)
• Company history: When and why did you start your RV park business?
• What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your RV park company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

The RV park business plan’s research section will most likely be the most time-consuming. Here, you will elaborate on how you will fit into the existing RV park’s market. Since your research findings should serve as a sound confirmation of the conclusions you have outlined thus far, they will demonstrate your understanding of the industry and market.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the RV park industry. Define the RV park business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the RV park industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the RV park industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your RV park business intends to position itself in the industry. Concentrate on how your RV park business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for an RV park business is to identify its target customers clearly. Customers can be categorized into the following segments: Young families, Couples, retirees, campers and outdoor enthusiasts, etc.

The customer analysis section is an important part of any RV park business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your RV park services will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your RV park services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: Ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new services, pricing, and more. Use competitor analysis to:

• Identify the strength and weakness of your RV park business competitors.
• Search for opportunities to distinguish your RV park from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other RV park businesses that offer essentially the same services to the same people as you do.

Your indirect competitors are other options that customers have to purchase from that aren’t direct competitors. Hotels, motels, tent campgrounds, hostels, etc all fall into this category.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your RV park business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offering cheaper RV park services or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offering premium services, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium RV park services? Will you make reserving a site easier or faster for customers? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your RV park business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for an RV park business involves identifying the target demographic and finding RV park services that suit their preferences.

As part of your marketing plan for an RV park business, you should include:

Pricing and Product Strategy

Your RV park business must offer the attractive location and services that are different from those of your competitors. Research what your competitors offer and how they price their services. Unique services identifies your RV park business as the place to go for unique RV park services and differentiates it from others.

Placing and Promotions

The place refers to the location of your RV park. Describe how the location will affect your business success. for example, Is your RV park located near a heavily trafficked national park or tourist attraction. Describe how your location might help you attract tourists.

Promoting your RV park business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your services. A few marketing methods you could consider are:

• Collaborations with community organizations (e.g., amusement park ticket holders get a discount on an RV site)
• Reaching out to local bloggers and websites 
• Publicity in local newspapers and magazines
• Marketing on social media
• Web Marketing
• Pre-opening Events
• Join the Camp and School Enrichment Directories.

You should also think about your RV park company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other RV park businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Learn how to create a marketing business in business plan to help you create a winning RV Park business.

Operations Plan

While the previous sections described your goals, your operational plan in a business plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

• Who – Personnel in charge of completing specific tasks.
• What – A breakdown of the responsibilities of each personnel.
• Where – The location of everyday operations.
• When –The deadlines for completing tasks and goals.
• How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Everyday s hort-term processes include all aspects of running your RV park, such as serving customers, hiring and training staff, acquiring materials, keeping the RV park clean, and so on.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new services, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

When writing an RV park business plan, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

This section outlines your RV park business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your RV park business. Ideally, you and/or your team members have direct expertise in the RV park business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with RV park business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your RV park company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running RV park business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

The final topic to consider in the management area of your RV park business plan is your human resource needs.

Read Later: How to Write a Management Team Section in a Business plan.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 2% or 8% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Read Later: If you are a DIY business plan writer, this guide on how to write a financial plan in business plan can help you to create a winning RV park business plan.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your RV park business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your RV park business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your RV park will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your RV park business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an RV park business:

• Fees for registering an RV park business
• Taxes and licenses costs
• Business insurance
• Payroll or salaries paid to staff
• Facility rent and security deposits
• Build-out of a location, including design fees, construction, and so on.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your RV park business.

Summary of the RV Park Business Plan

An RV park business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the RV park business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your RV park business.

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Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

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How to write a business plan for an RV park?

Creating a business plan for an RV park is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating an RV park business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for an RV park?

What information is needed to create a business plan for an rv park.

• What goes in the financial forecast for an RV park?
• What goes in the written part of an RV park business plan?
• What tool can I use to write my RV park business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having an RV park business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for an RV park is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your RV park to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To get visibility on future cash flows

If your small RV park runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your RV park's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your RV park business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your RV park's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your RV park, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your RV park has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your RV park, let's delve into the necessary information needed to craft an effective plan.

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Writing an RV park business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for an RV park

Before you begin writing your business plan for an RV park, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your RV park.

You may find that people look for RV parks with more modern amenities such as Wi-Fi, or they may prefer parks close to attractions in the area. Additionally, market research could reveal that people might prefer parks with more affordable rates or those that offer discounts for extended stays.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your RV park.

Developing the sales and marketing plan for an RV park

As you embark on creating your RV park business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of an RV park

As you embark on starting or expanding your RV park, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A RV park might incur staffing costs for a manager, maintenance crew, and housekeeping staff. It might also need to purchase equipment such as a dump truck, mowers, and other maintenance tools. Additionally, it might need to buy cleaning supplies, furniture, and other amenities for guests to use.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your RV park's financial forecast?

The objective of the financial forecast of your RV park's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for an RV park are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for an RV park shows how much revenue and profits your business is expected to generate in the future.

Ideally, your RV park's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established RV park. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your RV park

The balance sheet for an RV park is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your RV park's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your RV park's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for an RV park shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your RV park business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting an RV park.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the RV park, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your RV park business plan, let's have a look at the written part of the plan.

The written part of an RV park business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of an RV park business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your RV park's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your RV park, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

As you build your RV park business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your RV park, it may be attractive to potential third party financiers. It might be located in an area with ample attractions and activities that appeal to travelers, such as camping, hiking, fishing, and other outdoor activities. Additionally, it could be situated in a prime location close to major highways and interstates that could draw in more potential guests. The park could also be located near local amenities in the community, such as shopping centers, restaurants, and other services that could make for a more enjoyable stay. All of these factors could make it an attractive investment opportunity.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your RV park might offer Wi-Fi, laundry facilities, and a pool for its customers. Wi-Fi would allow customers to stay connected during their stay, while laundry facilities would give customers the opportunity to keep their linens and clothing fresh during their stay. A pool could be a great way to give customers of all ages a place to cool off and have fun during their stay. Additionally, your park may offer other amenities such as a playground or a game room.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When outlining your market analysis in the RV park business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your RV park, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your RV park targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include retirees who are looking for a place to settle down and enjoy a slower pace of life. These people may be looking to take advantage of a lower cost of living and access to nature. They may also be looking for a place to stay while they travel and explore the area.

In the competition subsection, introduce your main competitors and explain what sets your RV park apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your RV park.

5. The strategy section

When writing the strategy section of a business plan for your RV park, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your RV park could face a variety of risks. For example, your park may be exposed to natural disasters such as hurricanes, floods, or fires. These events could cause extensive damage to your park, resulting in costly repairs and lost revenue. Additionally, your park may be vulnerable to theft and vandalism. Criminals could target your park and its occupants, or damage property, leading to costly repairs and potentially lost customers.

6. The operations section

The operations of your RV park must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your RV park - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as the property itself, which could include the land, buildings, and infrastructure. Additionally, RV parks may have intellectual property such as trademarks, copyrights, and trade secrets that could be used to differentiate their services. These assets and IP could potentially help the RV park to remain competitive and successful in their industry.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into an RV park business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my RV park's business plan?

There are two main ways of creating your RV park business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your RV park's business plan

Using online business planning software is the most efficient and modern way to write an RV park business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your RV park's business plan

Outsourcing your RV park business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the RV park business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your RV park's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your RV park business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your RV park business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your RV park's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your RV park. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• How to write the executive summary of your business plan
• Guide to writing the conclusion of a business plan
• Business plan tips
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start an RV park? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start an RV Park Business

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » RV Park

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls and playgrounds et al.

A close watch over the Campgrounds and RV Parks industry shows that the industry has enjoyed stable growth in recent time. The industry is largely driven by travel – related trends as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations.

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• 3 Types of RV Park Manager Certification
• 6 Types of Insurance for RV Park Business [Cost Included]

Statistics have it that in the United States of America alone, the market size of the campground & RV park sector was estimated to be around 5.48 billion U.S. dollars in 2020, down from the previous year’s size of 7.88 billion U.S. dollars. Please note that currently, there are over 13,000 privately owned RV parks and over 1,600 state parks that cater to RVers in the USA.

Steps on How to Start an RV Park Business

Conduct market research.

If you are considering starting an RV park business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source information that will help you maximize your business, give you reliable information of what your potential market will be looking out for from an RV park, and also help you operate your RV park business with less stress and of course, build the business to profitability.

a. Who is the Target Market for RV Park Business?

• Recreational vehicle owner

The demographic and psychographics composition of those who need the services of an RV park facility is not restricted to adults who love outdoor activities and camping but extends to children and families also. There is a wide range of clientele who visit and patronize RV parks for different purposes.

So, if you are looking towards defining the demographics of your RV park facility business, then you should make it far reaching to include households and families, schools, churches and religious centers, sport clubs, corporate organizations, travelers and tourists.

b. Is RV Park Business a Profitable Business?

Yes, the RV park business is profitable. Available data shows that an average RV park can make around $240,000 (USD) and above per year gross.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the RV park business. But on the other hand, some RV park facilities may decide to major in some key areas such as;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Other related facility operation

d. Who are the Major Competitors?

• Anchor Down RV Resort
• All About Relaxing RV Park
• Bandon Wayside Motel + RV
• Blake Ranch RV Park & Horse Motel
• Equity Lifestyle Properties Inc.
• Sun Communities Inc.
• Kampgrounds of America Inc.
• Mountain Home RV Park
• Dark Sky RV Campground
• Paso Robles RV Ranch & Campground
• Seven Feathers RV Resort
• Pine Near RV Park
• Welcome Station RV Park
• Red Barn RV Park
• Wanderlust Crossings RV Park
• Elwha Dam R.V. Park
• Emerald Beach RV Park
• French Quarter RV Resort
• Lake George RV Park
• Ouray RV Park & Cabins.

It is important to state that no establishment has a lion share of the available market in this industry. However, there are always brands who perform better or are better regarded by customers and the general public than others.

e. Are There County or State Regulations or Zoning Laws for RV Park Business?

Yes, and zoning laws require RV park operators to follow specific rules regulations, including some that apply only to players in the industry. Please note that in many communities, zoning laws require RV park facilities to apply for a permit from the city.

This application process allows the city’s zoning department to determine whether the recreational vehicle facility meets the zoning rules for the community. Permits also ensure that all recreational vehicle facilities are properly licensed with the county or state agencies.

f. Is There a Franchise for RV Park Business?

Yes, there are franchise opportunities for recreational vehicle parks , and here are some of them;

• Yogi Bear’s Jellystone Park Camp-Resort

g. What Do You Need to Start RV Park (RV Park) Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Well-Equipped and Secured RV Park (RV Park)
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Operational Capital (For Ongoing Expenses)

Choose a Memorable Business Name

Normally, when it comes to choosing a name for your business, you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. Typically, it is the norm for people to follow the trend in the industry they intend operating from when naming their business.

If you are considering starting your own RV park facility business, here are some catchy names that you can choose from;

RV Park Business Name ideas

• Green Network© RV Park, Inc.
• Next Level® RV Park, LLC
• Future Solutions® RV Park, Inc.
• Tree Land® RV Park, Inc.
• Bob King™ RV Park, Inc.
• Lush Green™ RV Park, LLC.
• Nile Division© RV Park, LLC
• Mount Camel® RV Park, Inc.
• Sony Star© RV Park, Inc.
• Move Ahead© RV Park, Inc.
• Dray Danton® RV Park, LLC
• Park House® RV Park, LLC
• Latitude Connect™ RV Park, LLC
• First Port© RV Park, Inc.
• Pantex Chap® RV Park, Inc.
• Power House™ RV Park, Inc.
• Speed Link™ RV Park, Inc.
• Laneways Best© RV Park, Inc.
• Fresh Nest® RV Park, Inc.
• Rover Street™ RV Park, Inc.

Register Your Business

A. what type of business structure is best for rv park business.

When it comes to the business structure for recreational vehicle parks, the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Setting up an LLC protects you from personal liability.

If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a RV Park ?

• General Business License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections for your facility

d. What Type of Certification is Needed to Start RV Park (RV Park) Business?

You don’t need any certifications to start an RV park.

e. What Documents are Needed to Open RV Park Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval (For your RV park (RV Park))
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting an RV park, usually you may not have any need to file for intellectual property protection or trademark. This is so because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start an rv park business.

The startup cost for recreational vehicle parks is not uniform. But basically, the business will cost from $20,000 – $600,000 to start and that can easily go higher depending on your overall business goals and objectives. Please note that you can spend between $15,000 to $50,000, with 10 RV-ready sites per acre and this is excluding your non-equipment costs.

b. What are the Costs Involved in Starting RV Park?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $750,000.
• Other start-up expenses like commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $60,000
• start-up inventory – $25,000
• Counter area equipment (countertop, sink, ice machine, etc.) – $9,500
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $550,000
• Website: $600
• Opening party: $3,000
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening RV Park?

• The size of the RV park
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the RV park (RV Park) business
• The cost for furnishing and equipping the facility
• The cost for insurance policy covers
• The cost for registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the RV park

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your RV park (RV Park) business, and it will cost you a minimum of $120,000.

e. What are the Ongoing Expenses of RV Parks ?

• Electric bills
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees
• Maintenance
• Marketing costs

f. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year
• RV Park (RV Park) Facility Manager – $38,000 per year
• Accountant / Cashier – $34,0000
• Marketing and Sales Officer – $32,000 per year
• Attendants (5) – $30,000 per year
• Customer Care Executive / Front Desk Officer – $23,396 per year
• Cleaners – $18,000 per year
• Security Officers – $21,150 per year

g. How Do You Get Funding to Start an RV Park Business ?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Fresh Nest® RV Park, Inc. is a standard and well-equipped RV park that will be located in a growing community in Roswell, New Mexico.

Fresh Nest® RV Park, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

b. Services

• Food and drinks court

c. Mission Statement

Our mission is to develop highly successful and profitable chains of recreational vehicle parks with state-of-the-art facilities and the latest technology; a business that will not only meet the needs of her clients but also supersede their expectations.

Vision Statement

Our Vision is to operate chains of recreational vehicle parks all across major cities in the United States of America.

d. Goals and Objectives

The goals and objectives of the RV park are to provide a safe and secured camp facility for owners of recreational vehicles and campers.

e. Organizational Structure

• Chief Executive Officer (Owner)
• RV Park (RV Park) Facility Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Attendants (5)
• Customer Care Executive/Front Desk Officer
• Security Officers

Marketing Plan

A. swot analysis.

• Ideal Location for RV park
• Highly Experienced and Qualified Employees and Management
• Availability of electric vehicle charging ports as an additional service offering
• Highly Secured and Clean Facility
• Excellent operational history
• Not enough existing clientele to run at full capacity immediately
• The owner is new to large scale marketing
• We will need a loan to build our facility
• The owner is currently running the business solo and will need to build out the existing business
• Lack of economies of scale.

Opportunities:

• A growing number of recreational vehicles and electric car owners in the United States.
• Build upon existing clientele
• Online market, new services, new technology, and of course the opening of new markets.
• Favorable government policies.
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and efforts
• Economic downturn; when the economy is bad it affects consumer spending which in turn impacts businesses negatively.

b. How Do RV Parks Make Money ?

Recreational Vehicle Parks make money by;

c. Payment Options

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your RV park by sending introductory letters to recreational vehicle owners, electric vehicle owners, and other stakeholders in and around your city
• Open your RV park with a party to capture the attention of residents who are your first targets
• Advertise your RV park on national dailies, local TV, and local radio stations
• Promote your RV park online via your official website and all available social media platforms
• Making your first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to your RV park
• Adopt a direct mailing coupon marketing approach
• Position our signage/Flexi banners at strategic places
• Create a loyalty plan that will enable you to reward your regular customers

Financial Projection

A. how much should you charge for your service.

Most recreational vehicle parks charges between $500 and $1,200 per month to stay at an RV park, including the cost of utilities.

b. How Much Profit Do RV Park Owners Make a Year?

It depends, but the available report shows that on average, a successful RV park owner can make from $50,000 to $90,000 a year. A successful RV park itself can make over a hundred thousand dollars depending on its popularity, location, and assets.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the RV park
• The types of related services and products offerings
• The location of the RV park
• The management style of the RV park
• The business approach of the RV park
• The advertising and marketing strategies adopted by the RV park
• The number of years the RV park is in business

d. What is the Profit Margin of RV Park?

The profit margin of the RV park is not fixed. It could range from 15 percent to 25 percent depending on the available spaces in your facility.

e. What is the Sales Forecast?

Below is the sales forecast for recreational vehicle parks. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year (FY1): $550,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.2 million

Set Up your Office

A. how do you choose a perfect location for rv park.

• The demography of the location especially as it relates to the number of people that owns recreational vehicles
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of recreational vehicle parks in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a RV Park Business?

• Paso Robles, California
• Grand Island, New York
• Canyonville, Oregon
• Cedar City, Utah
• Long Beach, Washington
• Dandridge, Tennessee
• Mountain Home, Idaho
• Custer, South Dakota
• Theodore, Alabama
• Roswell, New Mexico

c. What Equipment is Needed to Operate an RV Park?

You should be prepared to purchase charging plugs, measuring meters, changeover box, transformer, safety gadgets, computers or laptops, an internet facility, telephone, fax machine, and office furniture (chairs, tables, and shelves) amongst others and all these can be gotten as fairly used.

Hire Employees

When it comes to hiring employees for a standard RV park, you should make plans to hire a competent chief executive officer (you can occupy this position), facility manager, marketing and sales executive (business developer), accountant, attendants, cleaners, and security officers.

Launch the Business Proper

In recent times, no RV park opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the RV park, you will be able to officially inform people in your city that your RV park is open for business.

a. What Makes an RV Park Successful?

• Choose a good and secured location to launch the business
• Hire only competent, hardworking, and trustworthy staff
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your RV park
• Leverage on all available online and offline platforms to promote your RV park

b. What Happens During a Typical Day at RV Parks?

• The facility is open for the day
• Administrative work is done concurrently
• The facility is cleaned and arranged to welcome patrons
• Recreational vehicle owners and campers come in and parking spaces are allotted to them.
• Surveillance is carried out
• Maintenance of the facility is carried out
• The facility is administratively closed for the day.

c. What Skills and Experience Do You Need to Build an RV Park Business?

• Good facility management skills
• Customer services skills
• Interpersonal skill
• Business management skills
• Bargaining skill
• Work experience in the RV park industry
• Experience in managing people
• Experience in business administration.