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Applied Research – Types, Methods and Examples

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Applied Research

Definition:

Applied research is a type of scientific inquiry that focuses on developing practical solutions to real-world problems. It involves the use of existing knowledge, theories, and techniques to address specific problems or challenges in a particular field or industry.

Applied research is often conducted in collaboration with industry or government partners, who provide funding and expertise to support the research. The results of applied research are typically intended to be directly applicable to the real world, and may involve the development of new products, technologies, or processes.

Types of Applied Research

Types of Applied Research are as follows:

Action Research

This type of research is designed to solve specific problems within an organization or community. The research involves collaboration between researchers and stakeholders to develop solutions to issues that affect the organization or community.

Evaluation Research

This type of research is used to assess the effectiveness of a particular program, policy, or intervention. Evaluation research is often used in government, healthcare, and social service settings to determine whether programs are meeting their intended goals.

Developmental Research

This type of research is used to develop new products, technologies, or processes. The research may involve the testing of prototypes or the development of new methods for production or delivery.

Diagnostic Research

This type of research is used to identify the causes of problems or issues. Diagnostic research is often used in healthcare, where researchers may investigate the causes of a particular disease or condition.

Policy Research

This type of research is used to inform policy decisions. Policy research may involve analyzing the impact of existing policies or evaluating the potential outcomes of proposed policies.

Predictive Research

This type of research is used to forecast future trends or events. Predictive research is often used in marketing, where researchers may use data analysis to predict consumer behavior or market trends.

Data Collection Methods

In applied research, data collection methods can be broadly classified into two categories: Quantitative and Qualitative methods:

Quantitative Data Collection

Quantitative research methods involve collecting numerical data that can be analyzed statistically. The most commonly used quantitative data collection methods in applied research include:

• Surveys : Surveys are questionnaires designed to collect data from a large sample of people. Surveys can be conducted face-to-face, over the phone, or online.
• Experiments : Experiments involve manipulating variables to test cause-and-effect relationships. Experiments can be conducted in the lab or in the field.
• Observations : Observations involve watching and recording behaviors or events in a systematic way. Observations can be conducted in the lab or in natural settings.
• Secondary data analysis: Secondary data analysis involves analyzing data that has already been collected by someone else. This can include data from government agencies, research institutes, or other sources.

Qualitative Data Collection

Qualitative research methods involve collecting non-numerical data that can be analyzed for themes and patterns. The most commonly used qualitative data collection methods in applied research include:

• Interviews : Interviews involve asking open-ended questions to individuals or groups. Interviews can be conducted in-person, over the phone, or online.
• Focus groups : Focus groups involve a group of people discussing a topic with a moderator. Focus groups can be conducted in-person or online.
• Case studies : Case studies involve in-depth analysis of a single individual, group, or organization.
• Document analysis : Document analysis involves analyzing written or recorded documents to extract data. This can include analyzing written records, audio recordings, or video recordings.

Data Analysis Methods

In applied research, data analysis methods can be broadly classified into two categories: Quantitative and Qualitative methods:

Quantitative Data Analysis

Quantitative data analysis methods involve analyzing numerical data to identify patterns and trends. The most commonly used quantitative data analysis methods in applied research include:

• Descriptive statistics: Descriptive statistics involve summarizing and presenting data using measures such as mean, median, mode, and standard deviation.
• Inferential statistics : Inferential statistics involve testing hypotheses and making predictions about a population based on a sample of data. This includes methods such as t-tests, ANOVA, regression analysis, and correlation analysis.
• Data mining: Data mining involves analyzing large datasets to identify patterns and relationships using machine learning algorithms.

Qualitative Data Analysis

Qualitative data analysis methods involve analyzing non-numerical data to identify themes and patterns. The most commonly used qualitative data analysis methods in applied research include:

• Content analysis: Content analysis involves analyzing written or recorded data to identify themes and patterns. This includes methods such as thematic analysis, discourse analysis, and narrative analysis.
• Grounded theory: Grounded theory involves developing theories and hypotheses based on the analysis of data.
• Interpretative phenomenological analysis: Interpretative phenomenological analysis involves analyzing data to identify the subjective experiences of individuals.
• Case study analysis: Case study analysis involves analyzing a single individual, group, or organization in-depth to identify patterns and themes.

Applied Research Methodology

Applied research methodology refers to the set of procedures, tools, and techniques used to design, conduct, and analyze research studies aimed at solving practical problems in real-world settings. The general steps involved in applied research methodology include:

• Identifying the research problem: The first step in applied research is to identify the problem to be studied. This involves conducting a literature review to identify existing knowledge and gaps in the literature, and to determine the research question.
• Developing a research design : Once the research question has been identified, the next step is to develop a research design. This involves determining the appropriate research method (quantitative, qualitative, or mixed methods), selecting the data collection methods, and designing the sampling strategy.
• Collecting data: The third step in applied research is to collect data using the selected data collection methods. This can include surveys, interviews, experiments, observations, or a combination of methods.
• Analyzing data : Once the data has been collected, it needs to be analyzed using appropriate data analysis methods. This can include descriptive statistics, inferential statistics, content analysis, or other methods, depending on the type of data collected.
• Interpreting and reporting findings : The final step in applied research is to interpret the findings and report the results. This involves drawing conclusions from the data analysis and presenting the findings in a clear and concise manner.

Applications of Applied Research

Some applications of applied research are as follows:

• Product development: Applied research can help companies develop new products or improve existing ones. For example, a company might conduct research to develop a new type of battery that lasts longer or a new type of software that is more efficient.
• Medical research : Applied research can be used to develop new treatments or drugs for diseases. For example, a pharmaceutical company might conduct research to develop a new cancer treatment.
• Environmental research : Applied research can be used to study and address environmental problems such as pollution and climate change. For example, research might be conducted to develop new technologies for reducing greenhouse gas emissions.
• Agriculture : Applied research can be used to improve crop yields, develop new varieties of plants, and study the impact of pests and diseases on crops.
• Education : Applied research can be used to study the effectiveness of teaching methods or to develop new teaching strategies.
• Transportation : Applied research can be used to develop new technologies for transportation, such as electric cars or high-speed trains.
• Communication : Applied research can be used to improve communication technologies, such as developing new methods for wireless communication or improving the quality of video calls.

Examples of Applied Research

Here are some real-time examples of applied research:

• COVID-19 Vaccine Development: The development of COVID-19 vaccines is a prime example of applied research. Researchers applied their knowledge of virology and immunology to develop vaccines that could prevent or reduce the severity of COVID-19.
• Autonomous Vehicles : The development of autonomous vehicles involves applied research in areas such as artificial intelligence, computer vision, and robotics. Companies like Tesla, Waymo, and Uber are conducting extensive research to improve their autonomous vehicle technology.
• Renewable Energy : Research is being conducted on renewable energy sources like solar, wind, and hydro power to improve efficiency and reduce costs. This is an example of applied research that aims to solve environmental problems.
• Precision Agriculture : Applied research is being conducted in the field of precision agriculture, which involves using technology to optimize crop yields and reduce waste. This includes research on crop sensors, drones, and data analysis.
• Telemedicine : Telemedicine involves using technology to deliver healthcare remotely. Applied research is being conducted to improve the quality of telemedicine services, such as developing new technologies for remote diagnosis and treatment.
• Cybersecurity : Applied research is being conducted to improve cybersecurity measures and protect against cyber threats. This includes research on encryption, network security, and data protection.

Purpose of Applied Research

The purpose of applied research is to solve practical problems or improve existing products, technologies, or processes. Applied research is focused on specific goals and objectives and is designed to have direct practical applications in the real world. It seeks to address problems and challenges faced by individuals, organizations, or communities and aims to provide solutions that can be implemented in a practical manner.

The primary purpose of applied research is to generate new knowledge that can be used to solve real-world problems or improve the efficiency and effectiveness of existing products, technologies, or processes. Applied research is often conducted in collaboration with industry, government, or non-profit organizations to address practical problems and create innovative solutions.

Applied research is also used to inform policy decisions by providing evidence-based insights into the effectiveness of specific interventions or programs. By conducting research on the impact of policies and programs, decision-makers can make informed decisions about how to allocate resources and prioritize interventions.

Overall, the purpose of applied research is to improve people’s lives by developing practical solutions to real-world problems. It aims to bridge the gap between theory and practice, and to ensure that research findings are put into action to achieve tangible benefits.

When to use Applied Research

Here are some specific situations when applied research may be appropriate:

• When there is a need to develop a new product : Applied research can be used to develop new products that meet the needs of consumers. For example, a company may conduct research to develop a new type of smartphone with improved features.
• When there is a need to improve an existing product : Applied research can also be used to improve existing products. For example, a company may conduct research to improve the battery life of an existing product.
• When there is a need to solve a practical problem: Applied research can be used to solve practical problems faced by individuals, organizations, or communities. For example, research may be conducted to find solutions to problems related to healthcare, transportation, or environmental issues.
• When there is a need to inform policy decisions: Applied research can be used to inform policy decisions by providing evidence-based insights into the effectiveness of specific interventions or programs.
• When there is a need to improve efficiency and effectiveness: Applied research can be used to improve the efficiency and effectiveness of processes or systems. For example, research may be conducted to identify ways to streamline manufacturing processes or to improve the delivery of healthcare services.

Characteristics of Applied Research

The following are some of the characteristics of applied research:

• Focus on solving real-world problems : Applied research focuses on addressing specific problems or needs in a practical setting, with the aim of developing solutions that can be implemented in the real world.
• Goal-oriented: A pplied research is goal-oriented, with a specific aim of solving a particular problem or meeting a specific need. The research is usually designed to achieve a specific outcome, such as developing a new product, improving an existing process, or solving a particular issue.
• Practical and relevant: Applied research is practical and relevant to the needs of the industry or field in which it is conducted. It aims to provide practical solutions that can be implemented to improve processes or solve problems.
• Collaborative : Applied research often involves collaboration between researchers and practitioners, such as engineers, scientists, and business professionals. Collaboration allows for the exchange of knowledge and expertise, which can lead to more effective solutions.
• Data-driven: Applied research is data-driven, relying on empirical evidence to support its findings and recommendations. Data collection and analysis are important components of applied research, as they help to identify patterns and trends that can inform decision-making.
• Results-oriented: Applied research is results-oriented, with an emphasis on achieving measurable outcomes. Research findings are often used to inform decisions about product development, process improvement, or policy changes.
• Time-bound : Applied research is often conducted within a specific timeframe, with deadlines for achieving specific outcomes. This helps to ensure that the research stays focused on its goals and that the results are timely and relevant to the needs of the industry or field.

Advantages of Applied Research

Some of the advantages of applied research are as follows:

• Practical solutions: Applied research is focused on developing practical solutions to real-world problems, making it highly relevant to the needs of the industry or field in which it is conducted. The solutions developed through applied research are often highly effective and can be implemented quickly to address specific issues.
• Improved processes: Applied research can help organizations to improve their processes, leading to increased efficiency and productivity. The research can identify areas for improvement, such as bottlenecks or inefficiencies, and provide recommendations for optimizing processes.
• Innovation: Applied research can lead to the development of new products, services, and technologies that can transform industries and create new opportunities for growth and innovation. The research can help organizations to identify unmet needs and develop new solutions to meet them.
• Collaboration : Applied research often involves collaboration between researchers and practitioners, leading to the exchange of knowledge and expertise. Collaboration can result in more effective solutions and can help to build partnerships between academia and industry.
• Increased competitiveness : Applied research can help organizations to stay competitive by enabling them to adapt to changing market conditions and customer needs. The research can provide insights into emerging trends and technologies, helping organizations to stay ahead of the curve.
• Economic growth: Applied research can contribute to economic growth by creating new industries and jobs. The research can lead to the development of new technologies and products that can drive economic growth and create new opportunities for entrepreneurship and innovation.

Limitations of Applied Research

Some of the limitations of applied research are as follows:

• Limited generalizability: Applied research often focuses on specific contexts and may not be generalizable to other settings. This means that the findings of applied research may not be applicable to other industries, regions, or populations.
• Time and resource constraints: Applied research is often conducted within a specific timeframe and with limited resources. This can limit the scope and depth of the research and may prevent researchers from exploring all possible avenues.
• Potential for bias: Applied research may be influenced by the interests and perspectives of the organization or industry funding the research. This can lead to a bias in the research and potentially compromise the objectivity and validity of the findings.
• Ethical considerations: Applied research may raise ethical concerns, particularly if it involves human subjects or sensitive issues. Researchers must adhere to ethical standards and ensure that the research is conducted in a responsible and respectful manner.
• Limited theoretical development: Applied research tends to focus on practical solutions and may not contribute significantly to theoretical development in a particular field. This can limit the broader impact of the research and may hinder the development of new theories and frameworks.
• Limited focus on long-term impact: Applied research often focuses on short-term outcomes, such as developing a new product or improving a process. This may limit the focus on long-term impacts, such as the sustainability of the solution or its broader implications for the industry or society.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Applied Research Examples: Empowering Real-World Solutions

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Applied research plays a crucial role in various fields, providing practical solutions to real-world problems and driving advancements in technology, healthcare, business, and more. It bridges the gap between theory and practice by translating scientific knowledge into tangible outcomes that positively impact individuals, organizations, communities, or industries. Applied research enables us to develop innovative solutions, refine existing practices, and make informed decisions based on evidence. By focusing on practical applications, applied research contributes to advancements in various fields, ultimately leading to societal progress and improvement. It serves as a driving force for innovation, economic growth, and the overall betterment of individuals and communities. 

What is Applied Research and its purposes?

Applied research is a systematic and practical approach to investigating real-world problems and finding practical solutions. It makes application of scientific methods and techniques to gather and analyze data, conduct experiments, and make evidence-based recommendations. The primary purpose of applied research is to address specific issues or challenges in various fields. It aims to make better-existing practices, processes, or products, validate the effectiveness of interventions or programs, inform policy decisions, and contribute to the development and implementation of evidence-based strategies. 

When using Applied Research

Some common applications of applied research include:

Business and Marketing

Through the utilization of applied research, organizations can gain valuable insights into consumer behavior, evaluate marketing strategies, assess market trends, and identify opportunities for product development and innovation.

Healthcare and Medicine

Applied research is conducted to evaluate the effectiveness of medical treatments, interventions, and healthcare policies. It helps in the advancement of patient outcomes, optimizes healthcare delivery systems, and informs evidence-based medical practices.

In education, applied research informs curriculum development, evaluates program effectiveness, guides evidence-based instruction, informs policy decisions, supports professional development, and optimizes student assessment and evaluation.

Public Policy and Governance

Policymakers can leverage data-driven insights to inform decision-making, evaluate program effectiveness, and enhance governance practices. This approach fosters evidence-based policymaking, promotes transparency, and facilitates effective and equitable governance.

Environmental Studies

Applied research is used to address environmental challenges, such as climate change, pollution, and natural resource management. It helps develop sustainable practices, assess the environmental impact of policies and projects, and guide conservation efforts.

Technology and Engineering

Optimizing efficiency and advancing technology, applied research in technological and engineering fields develops and upgrades products, systems, and processes, addressing practical problems with innovative solutions.

Agriculture and Food Science

Applied research is conducted to raise agricultural practices and crop yields, ensure food safety, and develop sustainable farming methods. It addresses challenges related to food production, distribution, and environmental impact.

Types of Applied Research

Applied research includes various types tailored to address specific practical issues and inform decision-making. Some common types of applied research are:

Evaluation Research

This type of research focuses on assessing the effectiveness, efficiency, and impact of programs, interventions, policies, or initiatives. It measures outcomes, identifies strengths and weaknesses, and provides recommendations for improvement.

Action Research

Action research involves collaborative inquiry and problem-solving in real-world settings. It emphasizes the active participation of stakeholders to identify and address practical challenges, often leading to immediate changes or interventions.

Research and Development

R&D is a type of applied research with the objective to create innovative products and services to meet market needs. It requires gathering market information, improving existing products, and developing new ones to fulfill customer demands and enhance organizational effectiveness.

Policy Research

Generating evidence-based recommendations for policymakers, policy research plays a crucial role in informing policy development, implementation, and evaluation. By analyzing existing policies and identifying areas for improvement, it aims to shape effective and informed decision-making processes.

Data Collection Methods

Data collection methods refer to the techniques and approaches used to gather information or data for research purposes. These methods vary depending on the nature of the research question, the type of data needed, and the resources available. Here are some common data collection methods:

This collects data through structured questionnaires or interviews. They can be administered in person, over the phone, through mail, or online. Surveys are useful for gathering information from a large number of participants and obtaining self-reported data on attitudes, opinions, behaviors, or demographics.

Interviews conduct one-on-one or group conversations with participants to gather detailed information. Interviews can be structured (with predetermined questions), semi-structured (with a set of guiding questions), or unstructured (allowing for open-ended discussion). Interviews are useful for exploring complex topics, capturing in-depth insights, and understanding participants’ perspectives.

Observations

The method of observation watches and records behaviors, actions, or events in their natural settings. Researchers can be participant observers (actively participating in the observed context) or non-participant observers (observing from a distance). Observations are valuable for studying social interactions, behaviors, and patterns in real-life contexts.

Experiments

Experiments manipulate variables under controlled conditions to determine cause-and-effect relationships. Participants are assigned to different experimental conditions, and data is collected to assess the impact of the manipulated variables. Experiments allow researchers to study causal relationships and test hypotheses.

Data Analysis Methods

Data analysis methods are the techniques and procedures used to analyze and interpret data collected during a research study. These methods help researchers make sense of the data, identify patterns, draw conclusions, and answer research questions. Data analysis plays a crucial role in research as it transforms raw data into meaningful insights and supports evidence-based decision-making. Some common data analysis methods are:

Descriptive Statistics

Descriptive statistics summarize and describe the main characteristics of the data. They include measures such as mean, median, mode, standard deviation, and frequency distributions. Descriptive statistics provide a snapshot of the data’s central tendency, dispersion, and distribution.

Inferential Statistics

Inferential statistics make inferences or draw conclusions about a population based on a sample. These methods help researchers test hypotheses, determine statistical significance, and make generalizations. Examples of inferential statistics include t-tests, analysis of variance (ANOVA), regression analysis, and chi-square tests.

Data Mining

Data mining uses computational algorithms to discover patterns, trends, and relationships within large datasets. It helps identify hidden insights and generate predictive models. Data mining techniques include association rule mining, classification, clustering, and anomaly detection.

Applied Research Methodology

Applied research methodology refers to the systematic approach used to conduct applied research studies. It is a series of steps and procedures designed to gather relevant data, analyze it, and draw meaningful conclusions to address real-world problems or provide practical solutions. The methodology for applied research typically includes the following key components:

Problem Identification

Clearly defining and understanding the specific problem or issue to be addressed is the first step in applied research methodology. Conducting a thorough literature review, consulting with experts, and engaging stakeholders are essential steps to gain insights into the problem’s context, scope, and potential impact.

Research Design

Developing a research design involves determining the appropriate research approach, such as quantitative, qualitative, or mixed methods, based on the research objectives and the nature of the problem. It also includes selecting the appropriate data collection methods, sampling techniques, and data analysis procedures.

Data Collection

Data collection methods are chosen based on the research design and the type of data required. Common data collection methods include surveys, interviews, observations, experiments, case studies, and document analysis. Rigorous data collection techniques ensure the collection of accurate and reliable data relevant to the research problem.

Data Analysis

Data analysis is about processing, organizing, and interpreting the collected data to derive meaningful insights. Depending on the nature of the data, quantitative analysis techniques such as statistical analysis, regression analysis, or data mining may be used. Qualitative analysis techniques, such as thematic analysis or content analysis, can be employed for textual or qualitative data.

Results and Conclusion

The analyzed data is used to draw conclusions, identify patterns, and make inferences related to the research problem. The results are presented in a clear and concise manner, often through tables, charts, or visualizations. Conclusions should be supported by evidence from the data analysis and aligned with the research objectives.

Examples of Applied Research

The applied research examples illustrate how this addresses real-world issues and aims to provide practical solutions that can be implemented and make a meaningful impact in various domains. Here are some applied research examples across different fields:

In healthcare, the focus is finding practical solutions to improve patient care and outcomes. For example, a study investigating the effectiveness of a new medical treatment or therapy for a specific condition would be considered applied research.

The primary objective is to increase teaching methods, curriculum development, and student learning outcomes. This involves evaluating the effectiveness of various instructional approaches and designing interventions to foster improved student engagement and achievement.

In the domain of business and marketing, the emphasis is on tackling practical issues encountered by organizations. This can include analyzing consumer behavior to devise impactful marketing strategies or conducting market research to evaluate the viability of introducing a new product. Such endeavors align with the principles of applied research.

Environmental Science

The objective is to devise practical solutions for addressing environmental challenges. This can encompass studying the effects of pollution on ecosystems, formulating sustainable practices, or assessing the efficacy of conservation initiatives. These pursuits align with the principles of applied research.

Engineering and Technology

The emphasis of applied research on engineering and technology is to create inventive solutions for real-world problems. This could entail research endeavors aimed at enhancing energy efficiency, refining manufacturing techniques, or pioneering novel materials.

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Applied Research: Definition, Types & Examples

Every research project begins with a clear definition of the investigation’s purpose, which helps to identify the research procedure or approach used. In this sense, a researcher can conduct either basic or applied research.

This research focuses on answering specific questions to solve a specific problem. It tries to identify a solution to a cultural or organizational problem and is often a follow-up research plan for basic or pure research.

In this blog, we will explain the types of applied research and give some examples. But before that, we will go through what it is.

What is applied research?

Applied research is a non-systematic way of finding solutions to specific research problems or issues. These problems or issues can be on an individual, group, or societal level. It is called “non-systematic” because it goes straight to finding solutions.

It is often called a “scientific process” because it uses the available scientific tools and puts them to use to find answers.

Like in regular research, the researcher identifies the problem, makes a hypothesis, and then experiments to test it. It goes deeper into the findings of true or basic research.

LEARN ABOUT:   Research Process Steps

Types of applied research

This research has three types: 

• Evaluation research, 
• Research and Development, and 
• Action research. 

The short versions of each type are explained below:

• Evaluation research

Evaluation research is one type of applied research. It looks at the information on a research subject. This kind of research leads to objective research or helps people make better decisions sooner. Most of the time, evaluation research is used in business settings. 

The organization uses this research to figure out how the overhead costs can be cut down or cut down a lot.

• Research and development

Research and Development is the second type of applied research. Its main goal is to create or design new products, goods, or services that meet the needs of certain markets in society. It finds out what the needs of the market are. It focuses on finding new ways to improve products that already meet an organization’s needs.

• Action research

Action research is the third type of applied research. Action research is a way to learn about things that happen in everyday life and nature. Its goal is to find real-world solutions to business problems by pointing the business in the right direction.

LEARN ABOUT: Action Research

Examples of applied research

Applied study is used in many areas of study and research, from the sciences to the social sciences. We also talk about how it’s used in those fields and give some examples:

• Applied study in business

Applied study in business sectors is fully dependent on their products and services. It helps organizations understand market needs and trends, and then shape their products to fit customers.

Businesses benefit from This research because it allows them to detect gaps in their findings and obtain primary information on target market preferences.

• It can improve hiring.
• It improves work and policy.
• It identifies workplace skill gaps.
• Applied study in education

The applied study is used in the education field to test different ways of teaching and to find better ways of teaching and learning. Before implementing new education policies, they are tested to see how well they work, how they affect teaching, and how the classroom works.

Applied education research uses quantitative and qualitative methods to collect data from first-hand sources. This information is then looked at and interpreted differently to generate valuable results or conclusions.

LEARN ABOUT: Qualitative Interview

Most applied research in this field is done to develop and test different ways of doing things by trying them out in different situations. It is based on accurate observations and descriptions of the real world.

• Applied study to understand the reach of online learning initiatives.
• Applied study to promote teacher-student classroom engagement.
• Applied study on the new math program.
• Applied study in science

As already said, applied study is often called a scientific process because it uses the available scientific tools to find answers. It can be used in physics, microbiology, thermodynamics, and other fields.

• The applied study is put into practice to cure a disease.
• The applied study is put into practice to improve agricultural practices.
• The applied study is applied to testing new laboratory equipment.
• Applied study in psychology

Researchers use this research in psychology to figure out how people act at work, how HR works, and how the organization is growing and changing so they can come up with solutions.

It is used a lot in areas where researchers try to figure out how people think and then come up with solutions that fit their behavior best.

• Applied study to figure out new ways to deal with depression.
• Applied study to improve students’ grades by emphasizing practical Education.
• Applied study to create a plan to keep employees coming to work regularly.
• Applied study in health

This research is used to examine new drugs in the medical industry. It combines scientific knowledge and procedures with health experiences to produce evidence-based results.

• Applied study in heart surgery.
• Applied study to determine a drug’s efficacy.
• Applied study on a medicine’s adverse effects.

LEARN ABOUT: Theoretical Research

Applied research is an important way to research because it helps organizations find real-world solutions to specific problems while also increasing their output and productivity. In contrast to basic research, which focuses on making theories that explain things, applied research focuses on describing evidence to find solutions.

In the applied study, the researcher uses qualitative and quantitative methods to collect data, such as questionnaires, interviews, and observation methods. Conducting interviews is one of the examples of qualitative data in education . It helps the researcher collect real-world evidence, which is then tested depending on the type of applied research and the main focus.

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• What is Applied Research? + [Types, Examples & Method]

Every research begins with a clear delineation of the purpose of the investigation as this goes a long way to determine the research process or methodology adopted. In this sense, a researcher may choose to carry out basic research or applied research. 

Applied research is set on providing answers to specific questions in a bid to provide a solution to a defined problem. In this article, we will outline the features of this method of systematic investigation as well as how it differs from other approaches to research. 

What is Applied Research?

Applied research is a type of research design that seeks to solve a specific problem or provide innovative solutions to issues affecting an individual, group or society. It is often referred to as a scientific method of inquiry or contractual research because it involves the practical application of scientific methods to everyday problems. 

When conducting applied research, the researcher takes extra care to identify a problem, develop a research hypothesis and goes ahead to test these hypotheses via an experiment. In many cases, this research approach employs empirical methods in order to solve practical problems. 

Applied research is sometimes considered to be a non-systematic inquiry because  of its direct approach in  seeking a solution to a problem. It is typically a follow-up research design that further investigates the findings of pure or basic research in order to validate these findings and apply them to create innovative solutions.     

Types of Applied Research

There are 3 types of applied research. These are evaluation research, research and development, and action research.

• Evaluation Research

Evaluation research is a type of applied research that analyses existing information about a research subject to arrive at objective research outcomes or reach informed decisions. This type of applied research is mostly applied in business contexts, for example, an organisation may adopt evaluation research to determine how to cut down  overhead costs.

• Research and Development

Research and development is a type of applied research that is focused on developing new products and services based on the needs of target markets. It focuses on gathering information about marketing needs and finding ways to improve on an existing product or create new products that satisfy the identified needs.

• Action Research

Action research is a type of applied research that is set on providing practical solutions to specific business problems by pointing the business in the right directions. Typically, action research is a process of reflective inquiry that is limited to specific contexts and situational in nature.

Examples of Applied Research 

Applied research is relevant in different fields of study; especially science and social science-related fields. Examples of applied research can be seen in medicine, education, business, engineering, psychology and health, and these would be further explicated below. 

Applied Research Example in Business

Applied research is used in business to build knowledge and develop product solutions. It enables organisations to identify the peculiar needs of target markets and this would help them to create different business strategies that would allow them to satisfy these needs. 

In addition, conducting contractual research would help business owners to get insightful feedback on product gaps that may have, otherwise, been ignored. This is a great way to get first-hand information on target market reactions which can inform brand decisions. 

Applied research also helps employers of labour to identify and address the productivity needs of their workforce. For instance, an organization may carry out applied research in order to measure the effectiveness of its recruitment practices or of its organisational structure. 

• Applied research to improve an organization’s hiring process.
• Applied research to improve workplace efficiency and organizational policies.
• Applied research to bridge skill gaps in the workplace.

Applied Research Examples in Education  

In education, applied research is used to test pedagogic processes in order to discover the best teaching and learning methods. It is also used to test educational policies before implementation and to address different issues associated with teaching paradigms and classroom dynamics for a better learning experience. 

Educational applied research attempts solving a problem by gathering data from primary sources using a combination of qualitative and quantitative data collection methods. This data serves as empirical evidence which is then subjected to rigorous analysis and description in order to arrive at valid conclusions.

The goal of this research methodology is to determine the applicability of educational theory and principles by way of subjecting hypotheses to experimentation within specific settings. Applied research in education is also more utilitarian as it gathers practical evidence that can inform pragmatic solutions to problems. 

Characteristics of Applied Research in Education 

• It clearly highlights generalizations and hypotheses that inform the research findings.
• It relies on empirical evidence.
• It is set at providing solutions to a defined problem.
• It requires accurate observation and description.
• A study into the way to improve teacher-learner classroom engagements.
• A study into the way to improve a school’s readiness for its students.
• A study to build students’ interests in Mathematics.

Applied Research Example in Science

In itself, applied research is a scientific method of investigation because it applies existing scientific knowledge to practical situations. It is useful in different fields including thermodynamics, physics, material sciences and microbiology. 

Examples of applied research in science include the following: 

• Applied research to improve agricultural crop production
• Applied research to treat or cure a specific disease.

Applied Research Examples in Psychology  

There are different reasons psychologists would make use of applied research in the course of their work. In many cases, industrial-psychologists concerned with workplace behavior, human resources and organisational development combine psychological principles with applied research to proffer solutions. 

Examples of applied research in psychology include:

• Applied research to improve workplace commitment by arriving at practical worker-motivation strategies.
• Investigating treatment and management options for anxiety and panic attacks.
• Investigating factors that improve worker’s productivity.

Applied Research Example in Health   

In health and medical sciences, applied research serves as the background to evidence-based and solution-oriented medicine. It effectively merges scientific knowledge and methods with health experiences in order to arrive at accurate and verifiable results; using empirical research data or evidence. 

The adaptation of applied research to medicine is referred to as applied clinical research . Many health and medical practitioners use applied research to measure the extent to which the findings of basic or pure research can be adopted or modified into a solution-oriented approach.

Examples of applied research in health include:

• An investigation to identify the healing properties of a specific herb.
• An investigation to identify the side effects of using a particular drug.

APPLIED RESEARCH METHODS

Qualitative and quantitative data collection methods are used in applied research to gather empirical evidence that is further subjected to experimentation in order to arrive at valid research outcomes. The following are data collection methods in applied research:

An interview is a qualitative method of data collection that involves having a one-on-one interaction or discussion with the research subjects in order to gather relevant information that can serve as empirical data. It can be conducted with the use of an audio recorder, digital camera or camcorder.

Even though it is time-consuming and expensive, interviews allow the researcher to gather the most relevant data which gives him or her in-depth knowledge about the research subjects. An interview may be structured, semi-structured or unstructured; depending on the research purpose. 

• Surveys/Questionnaires

A questionnaire is an instrument that is typically used for quantitative data gathering . It outlines a series of questions relating to the research context and requires the research subjects to choose or provide responses that reflect their knowledge and experiences.

There are different types of questions that can be contained in a questionnaire including rating scale question s, close and open-ended questions and fixed alternatives. You can create and administer your applied research survey using data-collection platforms like Formplus . 

You can also start choosing from our over 200 online survey/questionnaire templates.

Here is a step-by-step guide on  how to create and administer questionnaires for applied research using Formplus

Sign in to Formplus

In the Formplus builder, you can easily create different questionnaires for applied research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus. 

Once you do this, sign in to your account and click on “Create Form ” to begin.

Edit Form Title

Click on the field provided to input your form title, for example, “Applied Research Questionnaire”.

Click on the edit button to edit the form.

i. Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder. 

ii. Edit fields

iii. Click on “Save”

iv. Preview form. 

Form Customization

With the form customization options in the form builder, you can easily improve on the appearance of your questionnaire and make it more unique and personalized. Formplus allows you to change your form theme, add background images and even change the font according to your needs. 

Multiple Sharing Options

Formplus also provides multiple form sharing options which enables you to easily share your questionnaire with respondents. With the direct social media sharing buttons, you can swiftly share your applied research questionnaire link to your organization’s social media pages. 

You can send out your questionnaire as email invitations to your research subjects too. Formplus also allows you to share your form’s QR code or embed it in your organization’s website for easy access. 

• Data Reporting

The process of gathering useful information about a research subject which can be used for further research. This can be done through not-for-profit reports, newspapers, website articles and hospital records.

It helps you  gather relevant data that results in more insightful decisions.  However, it is susceptible to bias because the information can easily be exaggerated by the individual or group collecting the data. 

• Observation

A type of data gathering method in applied research that requires the researcher to pay close attention to a subject (s) in order to gather useful information about it. Although bias may arise with this method, observation is widely considered as a universally accepted research practice.

Observation helps the researcher to gather empirical data and thus, it is the starting point for the formulation of a hypothesis. There are different techniques for observation including complete observer, complete participant, participant as observer and observer as participant. 

• Focus Groups

A focus group is a type of qualitative data collection process that allows the researcher to gather information about the disposition, feelings and opinions of the research subjects about a specific issue.

Here, the researcher engages a group comprising 6-10 individuals with a range of open-ended questions with the aim of gathering feedback about their emotional disposition to the issue at hand. This method is cost-effective compared to one-on-one interviews, and the information obtained is insightful and detailed. 

How is Applied Research Different from Basic Research?

Applied research and basic research are common methods of inquiry, based on purpose or utility. However, there are key differences between these 2 research approaches and these would be clearly outlined below: 

Applied research is a type of research that is aimed at the practical application of science in order to solve practical problems. On the other hand, basic research is a type of research that is aimed at expanding knowledge rather than solving problems. 

Basic research is theoretical in nature while applied research is practical and descriptive in nature. Basic research explores and generates theories that may be abstract while applied research tests these theories in order to solve a problem. 

Basic research is universal while applied research is limited. Basic research can focus on diverse or multiple contexts while applied research focuses on specific contexts with the aim of providing a solution to an identified problem. 

Applied research is focused on providing answers or solutions to a specific research question while basic research focuses on multiple concepts at the same time in its quest to expand knowledge. 

• Applied research pays attention to external validity while basic research is more focused on internal validity .

Characteristics of Applied Research 

• Applied research is solution-specific and it addresses practical problems. Unlike basic research that is aimed at theorizing and expanding knowledge, applied research focuses on addressing a particular problem using a range of science-based approaches.
• Applied research is descriptive in nature as it arrives at solutions by experimenting on empirical evidence and describing research outcomes.
• Usually, applied research tests theories arrived at by pure research in order to determine the usefulness of these theories in solving practical problems.
• It describes the relationship between research variables by measuring the characteristics of dependent and independent variables.
• Applied research relies on empirical evidence in order to arrive at valid research outcomes.
• It is not theoretical and it is not directly concerned with the expansion of knowledge.
• Applied research is synthetic in nature.
• It is aimed at the cost-effective reduction of social problems.
• Applied research is action-oriented.

Advantages of Applied Research

• Validity: Applied research is unbiased in nature because it tests empirical evidence in order to arrive at valid research outcomes. It employs carefully mapped-out procedures, and this makes it a more valid research approach.
• It is useful in solving specific problems. It helps individuals and organizations to find solutions to specific problems.

Disadvantages of Applied Research 

• It is not flexible in nature as it is restricted to a stipulated deadline.
• Applied research is limited in nature and it cannot be generalized. In other words, the findings from applied research cannot be generalized.

Conclusion 

Applied research is an important research approach because it helps organisations to arrive at practical solutions to specific problems while improving their productivity and output. Unlike basic research that focuses on generating theories that explain phenomena, applied research pays attention to describing empirical evidence with the aim of providing solutions. 

In carrying out applied research, the researcher combines a number of qualitative and quantitative data-gathering methods including questionnaires, observation methods, and interviews. This helps the researcher to gather empirical evidence that is then subjected to experimentation depending on the type of applied research and the overall focus. 

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• Applied research
• applied research characteristics
• Applied research methods
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• types of applied research
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What is Applied Research? Definition, Types, Examples

Appinio Research · 10.01.2024 · 35min read

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied research holds the key. In this guide, we will delve deep into the world of applied research, uncovering its principles, methodologies, and real-world impact.  From harnessing cutting-edge technology to address healthcare crises to revolutionizing industries through data-driven insights, we'll explore the diverse domains where applied research thrives.

What is Applied Research?

Applied research is a systematic and organized inquiry aimed at solving specific real-world problems or improving existing practices, products, or services. Unlike basic research, which focuses on expanding general knowledge, applied research is all about using existing knowledge to address practical issues.

The primary purpose of applied research is to generate actionable insights and solutions that have a direct impact on practical situations. It seeks to bridge the gap between theory and practice by taking existing knowledge and applying it in real-world contexts. Applied research is driven by the need to address specific challenges, make informed decisions, and drive innovation in various domains.

Importance of Applied Research

Applied research holds immense significance across various fields and industries. Here's a list of reasons why applied research is crucial:

• Problem Solving:  Applied research provides effective solutions to real-world problems, improving processes, products, and services.
• Innovation:  It drives innovation by identifying opportunities for enhancement and developing practical solutions.
• Evidence-Based Decision-Making:  Policymakers and decision-makers rely on applied research findings to make informed choices and shape effective policies.
• Competitive Advantage:  In business, applied research can lead to improved products, increased efficiency, and a competitive edge in the market.
• Social Impact:  Applied research contributes to solving societal issues, from healthcare improvements to environmental sustainability.
• Technological Advancement:  In technology and engineering, it fuels advancements by applying scientific knowledge to practical applications.

Applied Research vs. Basic Research

Applied research differs from basic research in several key ways:

• Objectives:  Applied research aims to address specific practical problems or improve existing processes, while basic research seeks to expand general knowledge.
• Focus:  Applied research focuses on solving real-world challenges, whereas basic research explores fundamental principles and concepts.
• Applicability:  Applied research findings are directly applicable to practical situations, while basic research often lacks immediate practical applications.
• Immediate Impact:  Applied research has a more immediate impact on solving problems and improving practices, whereas basic research may have longer-term or indirect effects on knowledge and innovation.
• Research Questions:  Applied research formulates research questions related to practical issues, while basic research poses questions to explore theoretical or fundamental concepts.

Understanding these distinctions is essential for researchers, policymakers, and stakeholders in various fields, as it guides the choice of research approach and the expected outcomes of a research endeavor.

Types of Applied Research

Applied research encompasses various types, each tailored to specific objectives and domains. Understanding these types is essential for choosing the right approach to address real-world problems effectively. Here are some common types of applied research, each with its distinct focus and methodologies.

Evaluation Research

Purpose:  Evaluation research assesses the effectiveness, efficiency, and impact of programs, interventions, or policies. It aims to determine whether these initiatives meet their intended goals and objectives.

Methodology:  Researchers employ a range of quantitative and qualitative methods , including surveys, interviews, observations, and data analysis, to evaluate the outcomes and outcomes of programs or interventions.

Example:  Evaluating the impact of a public health campaign aimed at reducing smoking rates by analyzing pre- and post-campaign survey data on smoking habits and attitudes.

Action Research

Purpose:  Action research focuses on solving practical problems within a specific organizational or community context. It involves collaboration between researchers and practitioners to implement and assess solutions.

Methodology:  Action research is iterative and participatory, with researchers and stakeholders working together to identify problems, develop interventions, and assess their effectiveness. It often involves cycles of planning, action, reflection, and adjustment.

Example:  Teachers collaborating with researchers to improve classroom teaching methods and student outcomes by implementing and refining innovative teaching strategies.

Case Study Research

Purpose:   Case study research investigates a particular individual, organization, or situation in-depth to gain a comprehensive understanding of a specific phenomenon or issue.

Methodology:  Researchers collect and analyze a wealth of data, which may include interviews, documents, observations, and archival records. The goal is to provide a detailed and context-rich description of the case.

Example:  A detailed examination of a successful startup company's growth strategies and challenges, offering insights into factors contributing to its success.

Applied Experimental Research

Purpose:  Applied experimental research seeks to establish causal relationships between variables by manipulating one or more factors and observing their impact on outcomes. It helps determine cause-and-effect relationships in real-world settings.

Methodology:  Researchers conduct controlled experiments, similar to those in basic research, but within practical contexts. They manipulate variables and use statistical analysis to assess their effects on specific outcomes.

Example:  Testing the impact of different website designs on user engagement and conversion rates by randomly assigning visitors to various design versions and measuring their interactions.

Survey Research

Purpose:   Survey research involves collecting data from a sample of individuals or organizations to understand their opinions, attitudes, behaviors, or characteristics. It is commonly used to gather quantitative data on specific topics.

Methodology:  Researchers design surveys with carefully crafted questions and administer them to a representative sample of the target population . Statistical analysis is used to draw conclusions based on survey responses.

Example:  Conducting a national survey to assess public sentiment and preferences on environmental conservation initiatives and policies.

These types of applied research provide a framework for approaching real-world challenges systematically. Researchers can choose the most appropriate type based on their research goals, objectives, and the nature of the problem or phenomenon they seek to address. By selecting the right approach, applied researchers can generate valuable insights and practical solutions in various fields and disciplines.

How to Prepare for Applied Research?

In the preparatory phase of your applied research journey, you'll lay the groundwork for a successful study. This phase involves a series of crucial steps that will shape the direction and ethics of your research project.

Identifying Research Questions

One of the key starting points for any applied research endeavor is identifying the right research questions. Your research questions should be clear, specific, and directly related to the problem or issue you aim to address.

• Engage with Stakeholders:  Reach out to individuals or groups who are affected by or have an interest in the issue you're researching. Their perspectives can help you formulate relevant questions.
• Consider Feasibility:  Ensure that your research questions are feasible within your available resources, including time, budget, and access to data or participants.
• Prioritize Impact:  Focus on questions that have the potential to create meaningful change or provide valuable insights in your chosen field.

Formulating Hypotheses

Hypotheses serve as the guiding stars of your research, providing a clear direction for your investigation. Formulating hypotheses is a critical step that sets the stage for testing and validating your ideas.

• Testable Predictions:  Your hypotheses should be testable and capable of being proven or disproven through empirical research.
• Informed by Literature:  Base your hypotheses on existing knowledge and insights gained from the literature review. They should build upon what is already known and aim to expand that knowledge.
• Clarity and Precision:  Write your hypotheses in a clear and precise manner, specifying the expected relationship or outcome you intend to explore.

Literature Review

Conducting a thorough literature review is like embarking on a treasure hunt through existing knowledge in your field. It's a comprehensive exploration of what other researchers have already discovered and what gaps in knowledge still exist.

• Search Strategies:  Utilize academic databases, journals, books, and credible online sources to search for relevant literature.
• Analyze Existing Research:  Examine the findings, methodologies, and conclusions of previous studies related to your research topic.
• Identify Research Gaps:  Look for areas where current knowledge is insufficient or contradictory. These gaps will be the foundation for your own research.

Data Collection Methods

Selecting the proper data collection methods is crucial to gather the information needed to address your research questions. The choice of methods will depend on the nature of your research and the type of data you require.

• Quantitative vs. Qualitative:  Decide whether you will collect numerical data (quantitative) or focus on descriptive insights and narratives (qualitative).
• Survey Design :  If surveys are part of your data collection plan, carefully design questions that are clear, unbiased, and aligned with your research goals.
• Sampling Strategies:  Determine how you will select participants or data points to ensure representativeness and reliability.

Ethical Considerations

Ethical considerations are at the heart of responsible research. Ensuring that your study is conducted ethically and with integrity is paramount.

• Informed Consent:  Obtain informed consent from participants, ensuring they understand the purpose of the research, potential risks, and their right to withdraw at any time.
• Confidentiality:  Safeguard participants' personal information and ensure their anonymity when reporting findings.
• Minimizing Harm:  Take measures to mitigate any physical or emotional harm that participants may experience during the research process.
• Ethical Reporting:  Accurately represent your research findings, avoiding manipulation or selective reporting that may mislead readers or stakeholders.

By diligently addressing these aspects of research preparation, you are building a solid foundation for your applied research project, setting the stage for effective data collection and meaningful analysis in the subsequent phases of your study.

How to Design Your Research Study?

When it comes to applied research, the design of your study is paramount. It shapes the entire research process, from data collection to analysis and interpretation. In this section, we will explore the various elements that make up the foundation of your research design.

Research Design Types

Your choice of research design is like selecting the blueprint for your research project. Different research design types offer unique advantages and are suited for different research questions. Here are some common research design types:

• Experimental Design :  In this design, researchers manipulate one or more variables to observe their impact on outcomes. It allows for causal inference but may not always be feasible in applied research due to ethical or practical constraints.
• Descriptive Design:  This design aims to describe a phenomenon or population without manipulating variables. It is often used when researchers want to provide a snapshot of a situation or gain insights into a specific context.
• Correlational Design :  In this design, researchers examine relationships between variables without manipulating them. It helps identify associations but does not establish causation.
• Longitudinal Design:  Longitudinal studies involve collecting data from the same subjects over an extended period. They are valuable for tracking changes or developments over time.
• Cross-Sectional Design :  This design involves data collection from a diverse group of subjects at a single point in time. It's helpful in studying differences or variations among groups.

Sampling Methods

Sampling methods determine who or what will be included in your study. The choice of sampling method has a significant impact on the generalizability of your findings. Here are some standard sampling methods:

• Random Sampling:  This method involves selecting participants or data points entirely at random from the population. It ensures every element has an equal chance of being included, which enhances representativeness.
• Stratified Sampling:  In stratified sampling, the population is divided into subgroups or strata, and then random samples are drawn from each stratum. This method ensures that each subgroup is adequately represented.
• Convenience Sampling:  Researchers choose subjects or data points that are readily available and accessible. While convenient, this method may lead to sampling bias as it may not accurately represent the entire population.
• Purposive Sampling:  In purposive sampling, researchers deliberately select specific individuals or groups based on their expertise, experience, or relevance to the research topic. It is often used when seeking specialized knowledge.

Data Collection Tools

Selecting the right data collection tools is essential to gather accurate and relevant information. Your choice of tools will depend on the research design and objectives. Standard data collection tools include:

• Questionnaires and Surveys:  These structured instruments use standardized questions to gather data from participants. They are suitable for collecting large amounts of quantitative data.
• Interviews:   Interviews can be structured, semi-structured, or unstructured. They provide an opportunity to gather in-depth, qualitative insights from participants.
• Observation:  Direct observation involves systematically watching and recording behaviors or events. It's valuable for studying behaviors or phenomena in their natural context.
• Secondary Data :  Researchers can also utilize existing data sources, such as government reports, databases, or historical records, for their research.

Variables and Measurement

Defining variables and choosing appropriate measurement methods is crucial for ensuring the reliability and validity of your research. Variables are characteristics, phenomena, or factors that can change or vary in your study. They can be categorized into:

• Independent Variables:  These are the variables you manipulate or control in your study to observe their effects on other variables.
• Dependent Variables:  These are the variables you measure to assess the impact of the independent variables.

Choosing the right measurement techniques, scales, or instruments is essential to accurately quantify variables and collect valid data. It's crucial to establish clear operational definitions for each variable to ensure consistency in measurement.

Data Analysis Techniques

Once you have collected your data, the next step is to analyze it effectively. Data analysis involves:

• Data Cleaning:  Removing any errors, inconsistencies, or outliers from your dataset to ensure data quality.
• Statistical Analysis :  Depending on your research design and data type, you may use various statistical techniques such as regression analysis , t-tests, ANOVA, or chi-square tests.
• Qualitative Analysis:  For qualitative data, techniques like thematic analysis, content analysis, or discourse analysis help uncover patterns and themes.
• Data Visualization:  Using graphs, charts, and visual representations to present your data effectively.

Selecting the appropriate analysis techniques depends on your research questions, data type, and objectives. Proper data analysis is crucial for drawing meaningful conclusions and insights from your research.

With a solid understanding of research design, sampling methods, data collection tools, variables, and measurement, you are well-equipped to embark on your applied research journey. These elements lay the groundwork for collecting valuable data and conducting meaningful analyses in the subsequent phases of your study.

How to Conduct Applied Research?

Now that you've prepared and designed your research study, it's time to delve into the practical aspects of conducting applied research. This phase involves the execution of your research plan, from collecting data to drawing meaningful conclusions. Let's explore the critical components in this stage.

Data Collection Phase

The data collection phase is where your research plan comes to life. It's a crucial step that requires precision and attention to detail to ensure the quality and reliability of your data.

• Implement Data Collection Methods:   Execute the data collection methods you've chosen, whether they involve surveys, interviews, observations, or the analysis of existing datasets.
• Maintain Consistency:  Ensure that data collection is carried out consistently according to your research design and protocols. Minimize any variations or deviations that may introduce bias .
• Document the Process:  Keep thorough records of the data collection process. Note any challenges, unexpected occurrences, or deviations from your original plan. Documentation is essential for transparency and replication.
• Quality Assurance:  Continuously monitor the quality of the data you collect. Check for errors, missing information, or outliers. Implement data validation and cleaning procedures to address any issues promptly.
• Participant Engagement:  If your research involves human participants, maintain open and respectful communication with them. Address any questions or concerns and ensure participants' comfort and willingness to participate.

Data Analysis Phase

Once you've collected your data, it's time to make sense of the information you've gathered. The data analysis phase involves transforming raw data into meaningful insights and patterns.

• Data Preparation:  Start by organizing and cleaning your data. This includes dealing with missing values, outliers, and ensuring data consistency.
• Selecting Analysis Methods:  Depending on your research design and data type, choose the appropriate statistical or qualitative analysis methods. Common techniques include regression analysis , content analysis, or thematic coding .
• Conducting Analysis:  Perform the chosen analysis systematically and according to established protocols. Ensure that your analysis is reproducible by documenting every step.
• Interpreting Results:  Interpretation involves making sense of your findings in the context of your research questions and hypotheses. Consider the statistical significance of the results and any practical implications they may have.
• Visualization:  Create visual representations of your data, such as graphs, charts, or tables, to convey your findings effectively. Visualizations make complex data more accessible to a broader audience.

Interpretation of Results

Interpreting research results is a critical step that bridges the gap between data analysis and drawing conclusions. This process involves making sense of the patterns and insights that emerge from your analysis.

• Relate to Hypotheses:  Determine whether your results support or refute your hypotheses. Be prepared to explain any unexpected findings.
• Contextualize Findings:  Consider the broader context in which your research takes place. How do your results fit into the larger body of knowledge in your field?
• Identify Patterns :  Highlight significant trends, correlations, or relationships you've uncovered. Discuss their practical implications and relevance.
• Acknowledge Limitations:  Be transparent about any limitations in your study that may affect the interpretation of results. This includes sample size, data quality, and potential biases.

Drawing Conclusions

Drawing conclusions is the ultimate goal of your research. It involves synthesizing your findings and answering the research questions you initially posed.

• Answer Research Questions:  Explicitly address the research questions you formulated at the beginning of your study. State whether your findings confirm or challenge your initial hypotheses.
• Highlight Insights:  Emphasize the key insights and contributions of your research. Discuss the practical implications of your findings and their relevance to the field.
• Recommend Actions:  Based on your conclusions, suggest practical steps, recommendations, or future research directions. How can your research contribute to addressing the problem or challenge you investigated?
• Consider Implications:  Reflect on the broader implications of your research for stakeholders, policymakers, or practitioners in your field.

Common Pitfalls to Avoid

During the data collection, analysis, interpretation, and conclusion-drawing phases, it's essential to be aware of common pitfalls that can affect the quality and integrity of your research.

• Sampling Bias :  Ensure that your sample is representative of the population you intend to study. Address any bias that may have been introduced during data collection.
• Data Manipulation:  Avoid manipulating or selectively reporting data to fit preconceived notions. Maintain transparency in your analysis and reporting.
• Overinterpretation:  Be cautious of drawing overly broad conclusions based on limited data. Acknowledge the limitations of your study.
• Ignoring Ethical Considerations:  Continuously uphold ethical standards in your research, from data collection to reporting. Protect participants' rights and privacy.
• Lack of Validation:  Ensure that the methods and tools you use for data collection and analysis are valid and reliable. Validation helps establish the credibility of your findings.

By navigating the data collection, analysis, interpretation, and conclusion-drawing phases with care and attention to detail, you'll be well-prepared to confidently share your research findings and contribute to advancing knowledge in your field.

How to Report Applied Research Results?

Now that you've conducted your applied research and drawn meaningful conclusions, it's time to share your insights with the world. Effective reporting and communication are crucial to ensure that your research has a real impact and contributes to the broader knowledge base.

Writing Research Reports

Writing a comprehensive research report is the cornerstone of communicating your findings. It provides a detailed account of your research process, results, and conclusions. Here's what you need to consider:

Structure of a Research Report

• Title:  Create a concise, informative title that reflects the essence of your research.
• Abstract:  Summarize your research in a clear and concise manner, highlighting key objectives, methods, results, and conclusions.
• Introduction:  Provide an overview of your research topic, objectives, significance, and research questions.
• Literature Review:  Summarize relevant literature and identify gaps in existing knowledge that your research addresses.
• Methodology:  Describe your research design, sampling methods, data collection tools, and data analysis techniques.
• Results:  Present your findings using tables, charts, and narratives. Be transparent and objective in reporting your results.
• Discussion:  Interpret your results, discuss their implications, and relate them to your research questions and hypotheses.
• Conclusion:  Summarize your main findings, their significance, and the implications for future research or practical applications.
• References:  Cite all sources and studies you referenced in your report using a consistent citation style (e.g., APA, MLA).

Writing Tips

• Use clear and concise language, avoiding jargon or overly technical terms.
• Organize your report logically, with headings and subheadings for easy navigation.
• Provide evidence and data to support your claims and conclusions.
• Consider your target audience and tailor the report to their level of expertise and interest.

Creating Visualizations

Visualizations are powerful tools for conveying complex data and making your research findings more accessible. Here are some types of visualizations commonly used in research reports:

Charts and Graphs

• Bar Charts:  Ideal for comparing categories or groups.
• Line Charts:  Effective for showing trends or changes over time.
• Pie Charts:  Useful for displaying proportions or percentages.
• Data Tables:  Present numerical data in an organized format.
• Cross-tabulations:  Show relationships between variables.

Diagrams and Maps

• Flowcharts:  Visualize processes or workflows.
• Concept Maps:  Illustrate connections between concepts.
• Geographic Maps:  Display spatial data and patterns.

When creating visualizations:

• Choose the correct type of visualization for your data and research questions.
• Ensure that visualizations are labeled, clear, and easy to understand.
• Provide context and explanations to help readers interpret the visuals.

Presenting Your Research

Presenting your research to an audience is an opportunity to engage, educate, and inspire. Whether it's through a conference presentation, seminar, or webinar, effective communication is vital.

• Know Your Audience:  Tailor your presentation to the interests and expertise of your audience.
• Practice:  Rehearse your presentation to ensure a smooth delivery and confident demeanor.
• Use Visual Aids:  Enhance your presentation with visual aids such as slides, images, or videos.
• Engage with Questions:  Encourage questions and discussions to foster interaction and clarify points.
• Stay within Time Limits:  Respect time constraints and stay on schedule.

Peer Review Process

Before your research is published, it typically undergoes a peer review process. This involves experts in your field evaluating the quality, validity, and significance of your work. The peer review process aims to ensure the integrity and credibility of your research.

• Submission:  Submit your research manuscript to a journal or conference for review.
• Editorial Review:  The editorial team assesses your submission's fit with the journal's scope and may conduct an initial review for quality and compliance.
• Peer Review:  Your manuscript is sent to peer reviewers who evaluate it for methodology, validity, significance, and adherence to ethical standards.
• Feedback and Revision:  Based on reviewers' feedback, you may be asked to revise and improve your research.
• Acceptance or Rejection:  After revisions, the manuscript is reevaluated, and a decision is made regarding publication.

Publishing Your Research

Publishing your research is the final step in sharing your findings with the broader scientific community. It allows others to access and build upon your work. Consider the following when choosing where to publish:

• Journal Selection:  Choose a reputable journal that aligns with your research field and target audience.
• Review Process:  Understand the journal's peer review process and requirements for submission.
• Open Access:  Consider whether you want your research to be open access, freely accessible to all.

Once published, actively promote your research through academic networks, conferences, and social media to maximize its reach and impact.

By effectively reporting and communicating your research findings, you contribute to the advancement of knowledge, inspire others, and ensure that your hard work has a meaningful impact on your field and beyond.

Applied Research Examples

To provide a deeper understanding of applied research's impact and relevance, let's delve into specific real-world examples that demonstrate how this type of research has addressed pressing challenges and improved our lives in tangible ways.

Applied Medical Research: mRNA Vaccines

Example:  mRNA (messenger RNA) vaccine technology, exemplified by the COVID-19 vaccines developed by Pfizer-BioNTech and Moderna, is a remarkable achievement in the field of applied medical research.

Applied researchers in this domain utilized mRNA technology to create vaccines that provide immunity against the SARS-CoV-2 virus. Unlike traditional vaccines, which use weakened or inactivated viruses, mRNA vaccines instruct cells to produce a harmless spike protein found on the virus's surface. The immune system then recognizes this protein and mounts a defense, preparing the body to combat the actual virus.

Impact:  The rapid development and deployment of mRNA vaccines during the COVID-19 pandemic have been groundbreaking. They've played a crucial role in controlling the spread of the virus and saving countless lives worldwide. This example underscores how applied research can revolutionize healthcare and respond swiftly to global health crises.

Environmental Science and Applied Research: Ocean Cleanup

Example:  The Ocean Cleanup Project, founded by Boyan Slat, is an ambitious endeavor rooted in applied research to combat plastic pollution in the world's oceans.

This project employs innovative technology, such as large-scale floating barriers and autonomous systems, to collect and remove plastic debris from the ocean. Applied researchers have played a pivotal role in designing, testing, and optimizing these systems to make them efficient and environmentally friendly.

Impact:  The Ocean Cleanup Project is a testament to the power of applied research in addressing pressing environmental challenges. By removing plastic waste from the oceans, it mitigates harm to marine ecosystems and raises awareness about the urgent need for sustainable waste management.

Business and Applied Research: E-commerce Personalization

Example:   E-commerce giants like Amazon and Netflix use applied research to develop sophisticated personalization algorithms that tailor product recommendations and content to individual users.

Applied researchers in data science and machine learning analyze user behavior, preferences, and historical data to create recommendation systems. These algorithms utilize predictive analytics to suggest products, movies, or shows that align with a user's interests.

Impact:  The application of research-driven personalization has transformed the e-commerce and streaming industries. It enhances user experiences, increases customer engagement, and drives sales by presenting customers with products or content they are more likely to enjoy.

Education and Applied Research: Flipped Classroom Model

Example:  The Flipped Classroom Model is an applied research-based teaching approach that has gained popularity in education.

In this model, instructors leverage technology to deliver instructional content (such as video lectures) outside of class, allowing in-class time for active learning, discussions, and problem-solving. Applied research has informed the design and implementation of this pedagogical approach.

Impact:  The Flipped Classroom Model has shown promise in enhancing student engagement and learning outcomes. It capitalizes on research findings about how students learn best, emphasizing active participation and collaborative learning.

Agriculture and Applied Research: Precision Agriculture

Example:  Precision agriculture employs data-driven technology and applied research to optimize farming practices.

Farmers utilize satellite imagery, sensors, and data analytics to monitor crop conditions, soil health, and weather patterns. Applied research guides the development of precision farming techniques, enabling more efficient resource allocation and reducing environmental impact.

Impact:  Precision agriculture increases crop yields, conserves resources (such as water and fertilizer), and minimizes the ecological footprint of farming. This approach contributes to sustainable and economically viable agriculture.

These real-world examples underscore the versatility and impact of applied research across diverse domains. From healthcare and environmental conservation to business, education, and agriculture, applied research continually drives innovation, addresses critical challenges, and enhances the quality of life for individuals and communities worldwide.

Conclusion for Applied Research

Applied research is a powerful force for solving real-world problems and driving progress. By applying existing knowledge and innovative thinking, we can address healthcare challenges, protect our environment, improve businesses, enhance education, and revolutionize agriculture. Through this guide, you've gained valuable insights into the what, why, and how of applied research, unlocking the potential to make a positive impact in your field. So, go forth, conduct meaningful research, and be part of the solution to the world's most pressing issues. Remember, applied research is not just a concept; it's a practical approach that empowers individuals and teams to create solutions that matter. As you embark on your own applied research endeavors, keep the spirit of inquiry alive, remain open to new ideas, and never underestimate the transformative power of knowledge put into action.

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How Applied Research Is Used in Psychology

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Sean is a fact-checker and researcher with experience in sociology, field research, and data analytics.

Verywell / JR Bee

Basic vs. Applied Research

How it works, potential challenges.

• Real-World Applications

Applied research refers to scientific study and research that seeks to solve practical problems. This type of research plays an important role in solving everyday problems that can have an impact on life, work, health, and overall well-being. For example, it can be used to find solutions to everyday problems, cure illness, and develop innovative technologies.

There are many different types of psychologists who perform applied research. Human factors or industrial/organizational psychologists often do this type of research.

A few examples of applied research in psychology include:

• Analyzing what type of prompts will inspire people to volunteer their time to charities
• Investigating if background music in a work environment can contribute to greater productivity
• Investigating which treatment approach is the most effective for reducing anxiety
• Researching which strategies work best to motivate workers
• Studying different keyboard designs to determine which is the most efficient and ergonomic

As you may notice, all of these examples explore topics that will address real-world issues. This immediate and practical application of the findings is what distinguishes applied research from basic research , which instead focuses on theoretical concerns.  

Basic research tends to focus on "big picture" topics, such as increasing the scientific knowledge base around a particular topic. Applied research tends to work toward solving specific problems that affect people in the here and now.

For example a social psychologist may perform basic research on how different factors may contribute to violence in general. But if a social psychologist were conducting applied research, they may be tackling the question of what specific programs can be implemented to reduce violence in school settings.

However, basic research and applied research are actually closely intertwined. The information learned from basic research often builds the basis on which applied research is formed.

Basic research often informs applied research, and applied research often helps basic researchers refine their theories.

Applied research usually starts by identifying a problem that exists in the real world. Then psychologists begin to conduct research in order to identify a solution.

The type of research used depends on a variety of factors. This includes unique characteristics of the situation and the kind of problem psychologists are looking to solve.

Researchers might opt to use naturalistic observation to see the problem as it occurs in a real-world setting. They may then conduct experiments to determine why the problem occurs and to explore different solutions that may solve it.

As with any type of research, challenges can arise when conducting applied research in psychology. Some potential problems that researchers may face include:

Ethical Challenges

When conducting applied research in a naturalistic setting, researchers have to avoid ethical issues, which can make research more difficult. For example, they may come across concerns about privacy and informed consent.

In some cases, such as in workplace studies conducted by industrial-organizational psychologists, participants may feel pressured or even coerced into participating as a condition of their employment. Such factors sometimes impact the result of research studies.

Problems With Validity

Since applied research often takes place in the field, it can be difficult for researchers to maintain complete control over all of the variables . Extraneous variables can also exert a subtle influence that experimenters may not even consider could have an effect on the results.

In many cases, researchers are forced to strike a balance between a study's ecological validity (which is usually quite high in applied research) and the study's internal validity .  

Since applied research focuses on taking the results of scientific research and applying it to real-world situations, those who work in this line of research tend to be more concerned with the external validity of their work.

External validity refers to the extent that scientific findings can be generalized to other populations.

Researchers don't just want to know if the results of their experiments apply to the participants in their studies, rather they want these results to also apply to larger populations outside of the lab.

External validity is often of particular importance in applied research. Researchers want to know that their findings can be applied to real people in real settings.

How It's Used in the Real-World

Here are some examples of how applied research is used to solve real-world problems:

• A hospital may conduct applied research to figure out how to best prepare patients for certain types of surgical procedures.
• A business may hire an applied psychologist to assess how to design a workplace console to maximize efficiency and productivity while minimizing worker fatigue and error.
• An organization may hire an applied researcher to determine how to select employees that are best suited for certain positions within the company.

Applied research is an important tool in the process of understanding the human mind and behavior. Thanks to much of this research, psychologists are able to investigate problems that affect people's daily lives. This kind of research specifically targets real-world issues, however it also contributes to knowledge about how people think and behave.

National Science Foundation. Definitions of research and development: An annotated compilation of official sources .

CDC. Evaluation briefs .

Helmchen H. Ethical issues in naturalistic versus controlled trials .  Dialogues Clin Neurosci . 2011;13(2):173‐182.

Truijens FL, Cornelis S, Desmet M, De Smet MM, Meganck R. Validity beyond measurement: Why psychometric validity is insufficient for valid psychotherapy research .  Front Psychol . 2019;10:532. doi:10.3389/fpsyg.2019.00532

 McBride D.  The Process Of Research In Psychology . SAGE Publications; 2018.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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• 09 January, 2024

Commencing a research journey involves a distinct definition of the investigation’s purpose, guiding the selection of the research procedure or approach. In this context, researchers can opt for either basic or applied research , each with its unique characteristics and objectives.

Embarking on the journey of conducting applied research requires a blend of theoretical knowledge and practical application. Understanding the nuances of applied research and its distinctions from basic research is crucial before delving into the intricacies of crafting an impactful paper.

What is Applied Research?

Applied research addresses specific problems with the goal of finding practical solutions. Distinguishing it from basic research, which primarily seeks to expand theoretical knowledge, applied research focuses on resolving real-world issues. It serves as a follow-up to basic or pure research, aiming to identify solutions to specific issues at individual, group, or societal levels.

Applied research encompasses various types, each tailored to address specific challenges and practical issues in different domains. The following are three common types of applied research with examples:

1. Evaluation Research:

• Purpose: Evaluation research aims to assess the effectiveness, efficiency, and relevance of programs, policies, or interventions. It seeks to determine the impact and outcomes of specific actions and initiatives.

• Application: Often employed in business, government, and non-profit sectors, evaluation research helps organisations make informed decisions by providing data-driven insights into the success or shortcomings of their endeavors.

• Example: Evaluating the impact of a workplace training program on employee productivity and job satisfaction.

2. Research and Development (R&D):

• Purpose: Research and Development applied research focuses on creating or enhancing products, goods, or services to meet the needs of specific markets or industries. It involves innovation and design to improve existing offerings or introduce new solutions.

• Application: Commonly found in industries such as technology, pharmaceuticals, and manufacturing, R&D applied research supports the creation of cutting-edge products and processes, contributing to market competitiveness.

• Example: Conducting R&D to develop a new pharmaceutical drug with improved efficacy and fewer side effects.

3. Action Research:

• Purpose: Action research aims to address real-world problems by actively engaging with and observing everyday life and organisational dynamics. It involves a cyclical process of planning, acting, observing, and reflecting to bring about positive change.

• Application: Widely used in fields like education, healthcare, and organisational development, action research empowers practitioners to collaboratively solve problems, improve processes, and enhance outcomes in their specific contexts.

• Example: Implementing action research in a primary school to integrate AI-driven personalised learning platforms. By actively observing the impact of AI on student engagement, understanding, and academic performance, the research aims to refine teaching strategies and optimise the integration of AI in the classroom.

Step-by-Step Guide to Writing an Applied Research Paper

Writing an applied research paper involves a systematic and purposeful approach to address practical issues in a specific field. The following steps provide a comprehensive guide for crafting an effective applied research paper:

1. Selecting a Relevant Topic:

• Identify a specific problem or question within your field of study that requires practical solutions.

• Ensure your topic aligns with the goals of applied research, focusing on real-world issues and challenges.

2. Conducting a Thorough Literature Review:

• Explore existing literature related to your chosen topic to understand the current state of knowledge.

• Identify gaps or areas where applied research can contribute valuable insights.

3. Defining Clear Objectives and Hypotheses:

• Clearly outline the goals and hypotheses of your research to guide the direction of your investigation.

• Ensure that your objectives align with the practical implications you aim to address.

4. Choosing an Appropriate Research Methodology:

• Select a methodology that aligns with your research objectives. This could involve qualitative, quantitative, or mixed methods.

• Justify your choice of methodology and discuss how it will address the practical aspects of your research.

5. Collecting and Analysing Data:

• Implement your chosen methodology to collect relevant data. Ensure that your data collection methods are appropriate for the practical nature of your research.

• Thoroughly analyse the data using appropriate statistical or qualitative analysis techniques.

6. Presenting Results and Drawing Conclusions:

• Clearly present your findings, using tables, charts, or graphs if necessary.

• Connect your results back to your research objectives and draw meaningful conclusions that address the practical implications of your study.

7. Crafting a Well-structured Paper:

• Follow the specific format and guidelines provided by your university or institution.

• Typically, an applied research paper includes sections such as an abstract, introduction, literature review, methodology, results, discussion, and conclusion.

8. Providing Recommendations for Practice:

• Offer practical recommendations based on your research findings. Discuss how these recommendations can be implemented in real-world scenarios.

• Emphasise the actionable nature of your suggestions.

9. Acknowledging Limitations:

• Address any limitations or constraints in your research methodology or data collection.

• Acknowledge potential challenges and discuss their impact on the reliability and validity of your findings.

10. Citing Relevant Literature:

• Ensure proper citation of all sources used in your research. Follow the citation style recommended by your institution.

11. Reviewing and Revising:

• Proofread your paper for clarity, coherence, and grammatical accuracy.

• Seek feedback from peers or mentors and be open to making revisions based on constructive input.

By following these steps, researchers can produce applied research papers that not only contribute to academic knowledge but also offer practical solutions to real-world challenges in their respective fields.

In conclusion, the significance of applied research cannot be understated. With their practical orientation and real-world solutions, they serve as invaluable assets across industries, academia, and societal sectors. They are instrumental in addressing pressing challenges, guiding informed decision-making, fostering innovation, and contributing to positive changes in various fields. Applied research papers bridge the gap between theory and practice, providing actionable insights that enhance efficiency, optimise processes, and lead to tangible improvements. As agents of continuous learning and development, these papers play a pivotal role in shaping the future landscape of industries, organisations, and communities. In a world that demands pragmatic solutions, the importance of applied research papers lies in their ability to make a lasting and meaningful impact on the way we approach and solve real-world problems.

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Applied Research: Definition, Types and Examples

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Every research project begins with a clear definition of the research purpose, which helps determine the research procedure or approach used. In this sense, a researcher can Applied research operate.

This research focuses on answering specific questions to solve a particular problem. It aims to find a solution to a cultural or organizational problem and is usually a research plan following basic or pure research.

In this article we explain the characteristics and types of applied research and provide some examples.

• 1 What is applied research?
• 2 Main areas of application of applied research
• 3.1 Applied research solves specific problems
• 3.2 Increased collaboration between academia and the business sector
• 3.3 Contribute to the economy
• 3.4 Improving quality of life through applied research
• 3.5 Advance knowledge
• 4.1 Evaluative research
• 4.2 Research and Development
• 4.3 Action research
• 5 How to conduct applied research?
• 6.1 Applied research in economics
• 6.2 Applied Research in Education
• 6.3 Applied Research in Science
• 6.4 Applied research in psychology
• 6.5 Applied research in healthcare
• 7 Conclusion
• 8 1:1 Live Online Presentation: QUESTIONPRO MARKET RESEARCH SOFTWARE
• 9 Try software for market research and experience management now for 10 days free of charge!

What is applied research?

Applied research is a non-systematic way to find solutions to specific problems or questions. These problems or questions can be at an individual, group or societal level. It is called “unsystematic” because it goes straight to finding solutions.

It is often called the “scientific process” because it takes the available scientific tools and puts them into practice to find answers.

As in normal research, the researcher identifies the problem, formulates a hypothesis, and then conducts experiments to test it.

Applied research aims to use the results of scientific research to improve the quality of life of people, promote economic and social development and solve specific social problems.

Main areas of application of applied research

Applied research is used to solve practical problems and improve the effectiveness of existing processes and technologies in a variety of areas, such as: B. in medicine, engineering, education, psychology, sociology and many other areas. Here are some examples of their most important areas of use:

• Development of new products and technologies : This research is used to develop new products and technologies to meet the needs of the market. For example, it can be used to develop new technologies in electronics, renewable energy, autonomous vehicles, etc.
• Improving the quality and efficiency of processes : Applied research is used to improve the quality and efficiency of existing processes in a variety of areas. For example, to optimize production and reduce costs.
• Development of policies and corporate strategies : It is used to develop policies and corporate strategies. Thus, governments can use applied research to develop policies to solve social and economic problems, while companies can use it to develop marketing strategies and plan business expansion.
• Development of educational programs: It is used to develop educational programs that are more effective for students. For example, it is used to improve teaching techniques and develop more personalized education programs.

Benefits of applied research

Some benefits of applied research are:

Applied research solves specific problems

Applied research focuses on solving specific problems that affect people and society. Therefore, this research can help find concrete and practical solutions to problems in areas such as health, education, technology and others.

Increased collaboration between academia and the business sector

Applied research can be a way to combine the efforts of universities and companies to develop new products, processes and services that benefit society. This can lead to greater collaboration between sectors and more innovation.

Contribute to the economy

Applied research can help create new economic opportunities through the development of innovative products and services that can create jobs and wealth.

Improving quality of life through applied research

It can improve people's quality of life by providing practical and effective solutions to important problems. For example, applied research in health can lead to the development of new medical treatments and therapies that can improve people's health.

Advance knowledge

Applied research can help expand knowledge in a specific area by testing theories and concepts in real-world situations. In this way, she can help make new discoveries that can have a significant impact on society.

Types of applied research

There are three types of applied research:

• evaluative research,
• Research and development and
• Action research.

The individual types are briefly explained below:

Evaluative research

Evaluative research is one of the types of research that is applied. It examines information on a research topic. These types of research lead to objective research or help people make better decisions. Most often, evaluative research is used in companies.

The organization uses this research to figure out how to reduce overhead costs.

Research and Development

Research and development is the second type of applied research. Their main goal is to create or design new products, goods or services that meet the needs of specific markets in society. She finds out what the needs of the market are. She focuses on finding new ways to improve products that already meet an organization's needs.

Action research

Action research is the third type of applied research. Action research is a method of researching things that occur in everyday life and in nature. It aims to find real solutions to business problems by providing the right direction.

How to conduct applied research?

Here are the steps to conduct applied research:

• Identify the problem : The first step is to clearly identify the problem to be solved. The problem must be clearly and specifically defined.
• Review of the topic : The existing literature on the identified problem should be reviewed. This makes it possible to know the progress made in solving the problem, the methods used and the results achieved.
• Formulation of the hypothesis: After reviewing the literature, a hypothesis must be formulated that explains the problem and the proposed solution.
• Research design : To test the hypothesis, a research design needs to be created. This includes defining the sample, selecting the variables to be measured and choosing the analysis methods.
• data collection : The data necessary to carry out the investigation must be collected. This may include interviews, surveys, observations or experiments.
• Intelligent Data Analysis : The data collected needs to be analysed to determine whether the hypothesis is valid or not. Statistical methods should be used to analyse the data.
• Interpretation of the results : Interpret the results of data analysis and determine whether the hypothesis is valid or not.
• Drawing conclusions : Conclusions must be drawn from the results obtained to determine whether the problem posed has been solved.
• Communication of results: The results of the research should be communicated. This may include presenting the results at conferences or publishing the results in scientific journals.

Examples of applied research

Applied research is used in many areas of study and research. Let's look at how it is used and what examples there are:

Applied research in economics

Applied research in business depends entirely on its products and services. It helps companies understand market needs and trends and design their products to meet customer needs.

Companies benefit from this research because it allows them to uncover gaps in their performance and gain primary information about the preferences of the target market.

• It can improve recruitment.
• Improving work and politics.
• Identifying skills gaps in the workplace.

Applied Research in Education

Applied research is used in education to test different teaching methods and find better teaching and learning methods. Before new education policies are introduced, they are tested to see how they work and what impact they have on teaching and performance in the classroom.

Applied educational research uses quantitative and qualitative methods to collect first-hand data. This information is then examined and interpreted in different ways to produce valuable insights or conclusions.

Most research in this area is designed to develop and test different approaches and try them out in different situations. It is based on accurate observations and descriptions of the real world.

• Applied study to understand the scope of online learning initiatives.
• Applied study to promote engagement between teachers and learners in the classroom.
• Applied study of the new mathematics curriculum.

Applied Research in Science

As previously mentioned, applied research uses the scientific tools available to find answers. It can be used in physics, microbiology, thermodynamics and other fields.

• Applied research is put into practice to cure a disease.
• It is used to improve agricultural practices.
• Applied research is used to test new laboratory equipment.

Applied research in psychology

Researchers use applied research in psychology to find out how people behave in the workplace, how human resources work, and how the organization develops and changes to find solutions.

It is often used in areas where researchers are trying to understand how people think and then develop solutions that best fit their behavior.

• Applied study to find new ways to treat depression.
• Study to improve students' grades by emphasizing practical training.
• Applied research to create a plan that keeps workers coming to work regularly.

Applied research in healthcare

This research is used to investigate new drugs in the medical industry. It combines scientific knowledge and procedures with healthcare experience to achieve evidence-based results.

• Applied study in cardiac surgery.
• Applied research to determine the effectiveness of a drug.
• Studying the undesirable effects of a drug.

Applied research is an important form of research because it helps organizations find real-world solutions to specific problems while improving their performance and productivity.

Unlike basic research, which focuses on developing theories to explain things, applied research focuses on describing facts to find solutions.

In applied research, the researcher uses qualitative and quantitative methods to collect data such as: b. Questionnaires, interviews and observation methods.

At QuestionPro we offer researchers access to data collection tools such as: B. our survey software.

To conduct applied research with QuestionPro, it is important that you are clear about the goal you want to achieve. You can design your questionnaire on our platform, making sure it contains clear and concise questions that will give you the data you need to achieve your research goal.

If you already know who you want to interview and how you want to reach them, that's perfect. Remember that QuestionPro can also help you select your research sample through our audience service, and you can send your surveys via email, social media, a link on your website, etc.

Once you have designed your questionnaire and selected your sample, it is time to conduct the survey. In QuestionPro you can see the results of your survey in real time and know how many people responded, how many questions they answered, etc.

The tool also gives you a variety of tools to analyse your survey data, from graphs and tables to text analysis and statistical comparisons. Use the results of your survey to make informed decisions and improve your company, product or service.

Remember that QuestionPro is a very useful tool for conducting applied research, but it is always important to have a clear and precise methodology to achieve the best results. Create a free account or request a demo to learn more.

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FURTHER KEYWORDS

Types of research | Empirical research | Research design

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KEYWORDS OF THIS BLOG POST

Applied research | Research  | Applied

FURTHER INFORMATION

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PRESS RELEASES

45 Research Problem Examples & Inspiration

A research problem is an issue of concern that is the catalyst for your research. It demonstrates why the research problem needs to take place in the first place.

Generally, you will write your research problem as a clear, concise, and focused statement that identifies an issue or gap in current knowledge that requires investigation.

The problem will likely also guide the direction and purpose of a study. Depending on the problem, you will identify a suitable methodology that will help address the problem and bring solutions to light.

Research Problem Examples

In the following examples, I’ll present some problems worth addressing, and some suggested theoretical frameworks and research methodologies that might fit with the study. Note, however, that these aren’t the only ways to approach the problems. Keep an open mind and consult with your dissertation supervisor!

Psychology Problems

1. Social Media and Self-Esteem: “How does prolonged exposure to social media platforms influence the self-esteem of adolescents?”

• Theoretical Framework : Social Comparison Theory
• Methodology : Longitudinal study tracking adolescents’ social media usage and self-esteem measures over time, combined with qualitative interviews.

2. Sleep and Cognitive Performance: “How does sleep quality and duration impact cognitive performance in adults?”

• Theoretical Framework : Cognitive Psychology
• Methodology : Experimental design with controlled sleep conditions, followed by cognitive tests. Participant sleep patterns can also be monitored using actigraphy.

3. Childhood Trauma and Adult Relationships: “How does unresolved childhood trauma influence attachment styles and relationship dynamics in adulthood?

• Theoretical Framework : Attachment Theory
• Methodology : Mixed methods, combining quantitative measures of attachment styles with qualitative in-depth interviews exploring past trauma and current relationship dynamics.

4. Mindfulness and Stress Reduction: “How effective is mindfulness meditation in reducing perceived stress and physiological markers of stress in working professionals?”

• Theoretical Framework : Humanist Psychology
• Methodology : Randomized controlled trial comparing a group practicing mindfulness meditation to a control group, measuring both self-reported stress and physiological markers (e.g., cortisol levels).

5. Implicit Bias and Decision Making: “To what extent do implicit biases influence decision-making processes in hiring practices?

• Theoretical Framework : Cognitive Dissonance Theory
• Methodology : Experimental design using Implicit Association Tests (IAT) to measure implicit biases, followed by simulated hiring tasks to observe decision-making behaviors.

6. Emotional Regulation and Academic Performance: “How does the ability to regulate emotions impact academic performance in college students?”

• Theoretical Framework : Cognitive Theory of Emotion
• Methodology : Quantitative surveys measuring emotional regulation strategies, combined with academic performance metrics (e.g., GPA).

7. Nature Exposure and Mental Well-being: “Does regular exposure to natural environments improve mental well-being and reduce symptoms of anxiety and depression?”

• Theoretical Framework : Biophilia Hypothesis
• Methodology : Longitudinal study comparing mental health measures of individuals with regular nature exposure to those without, possibly using ecological momentary assessment for real-time data collection.

8. Video Games and Cognitive Skills: “How do action video games influence cognitive skills such as attention, spatial reasoning, and problem-solving?”

• Theoretical Framework : Cognitive Load Theory
• Methodology : Experimental design with pre- and post-tests, comparing cognitive skills of participants before and after a period of action video game play.

9. Parenting Styles and Child Resilience: “How do different parenting styles influence the development of resilience in children facing adversities?”

• Theoretical Framework : Baumrind’s Parenting Styles Inventory
• Methodology : Mixed methods, combining quantitative measures of resilience and parenting styles with qualitative interviews exploring children’s experiences and perceptions.

10. Memory and Aging: “How does the aging process impact episodic memory , and what strategies can mitigate age-related memory decline?

• Theoretical Framework : Information Processing Theory
• Methodology : Cross-sectional study comparing episodic memory performance across different age groups, combined with interventions like memory training or mnemonic strategies to assess potential improvements.

Education Problems

11. Equity and Access : “How do socioeconomic factors influence students’ access to quality education, and what interventions can bridge the gap?

• Theoretical Framework : Critical Pedagogy
• Methodology : Mixed methods, combining quantitative data on student outcomes with qualitative interviews and focus groups with students, parents, and educators.

12. Digital Divide : How does the lack of access to technology and the internet affect remote learning outcomes, and how can this divide be addressed?

• Theoretical Framework : Social Construction of Technology Theory
• Methodology : Survey research to gather data on access to technology, followed by case studies in selected areas.

13. Teacher Efficacy : “What factors contribute to teacher self-efficacy, and how does it impact student achievement?”

• Theoretical Framework : Bandura’s Self-Efficacy Theory
• Methodology : Quantitative surveys to measure teacher self-efficacy, combined with qualitative interviews to explore factors affecting it.

14. Curriculum Relevance : “How can curricula be made more relevant to diverse student populations, incorporating cultural and local contexts?”

• Theoretical Framework : Sociocultural Theory
• Methodology : Content analysis of curricula, combined with focus groups with students and teachers.

15. Special Education : “What are the most effective instructional strategies for students with specific learning disabilities?

• Theoretical Framework : Social Learning Theory
• Methodology : Experimental design comparing different instructional strategies, with pre- and post-tests to measure student achievement.

16. Dropout Rates : “What factors contribute to high school dropout rates, and what interventions can help retain students?”

• Methodology : Longitudinal study tracking students over time, combined with interviews with dropouts.

17. Bilingual Education : “How does bilingual education impact cognitive development and academic achievement?

• Methodology : Comparative study of students in bilingual vs. monolingual programs, using standardized tests and qualitative interviews.

18. Classroom Management: “What reward strategies are most effective in managing diverse classrooms and promoting a positive learning environment?

• Theoretical Framework : Behaviorism (e.g., Skinner’s Operant Conditioning)
• Methodology : Observational research in classrooms , combined with teacher interviews.

19. Standardized Testing : “How do standardized tests affect student motivation, learning, and curriculum design?”

• Theoretical Framework : Critical Theory
• Methodology : Quantitative analysis of test scores and student outcomes, combined with qualitative interviews with educators and students.

20. STEM Education : “What methods can be employed to increase interest and proficiency in STEM (Science, Technology, Engineering, and Mathematics) fields among underrepresented student groups?”

• Theoretical Framework : Constructivist Learning Theory
• Methodology : Experimental design comparing different instructional methods, with pre- and post-tests.

21. Social-Emotional Learning : “How can social-emotional learning be effectively integrated into the curriculum, and what are its impacts on student well-being and academic outcomes?”

• Theoretical Framework : Goleman’s Emotional Intelligence Theory
• Methodology : Mixed methods, combining quantitative measures of student well-being with qualitative interviews.

22. Parental Involvement : “How does parental involvement influence student achievement, and what strategies can schools use to increase it?”

• Theoretical Framework : Reggio Emilia’s Model (Community Engagement Focus)
• Methodology : Survey research with parents and teachers, combined with case studies in selected schools.

23. Early Childhood Education : “What are the long-term impacts of quality early childhood education on academic and life outcomes?”

• Theoretical Framework : Erikson’s Stages of Psychosocial Development
• Methodology : Longitudinal study comparing students with and without early childhood education, combined with observational research.

24. Teacher Training and Professional Development : “How can teacher training programs be improved to address the evolving needs of the 21st-century classroom?”

• Theoretical Framework : Adult Learning Theory (Andragogy)
• Methodology : Pre- and post-assessments of teacher competencies, combined with focus groups.

25. Educational Technology : “How can technology be effectively integrated into the classroom to enhance learning, and what are the potential drawbacks or challenges?”

• Theoretical Framework : Technological Pedagogical Content Knowledge (TPACK)
• Methodology : Experimental design comparing classrooms with and without specific technologies, combined with teacher and student interviews.

Sociology Problems

26. Urbanization and Social Ties: “How does rapid urbanization impact the strength and nature of social ties in communities?”

• Theoretical Framework : Structural Functionalism
• Methodology : Mixed methods, combining quantitative surveys on social ties with qualitative interviews in urbanizing areas.

27. Gender Roles in Modern Families: “How have traditional gender roles evolved in families with dual-income households?”

• Theoretical Framework : Gender Schema Theory
• Methodology : Qualitative interviews with dual-income families, combined with historical data analysis.

28. Social Media and Collective Behavior: “How does social media influence collective behaviors and the formation of social movements?”

• Theoretical Framework : Emergent Norm Theory
• Methodology : Content analysis of social media platforms, combined with quantitative surveys on participation in social movements.

29. Education and Social Mobility: “To what extent does access to quality education influence social mobility in socioeconomically diverse settings?”

• Methodology : Longitudinal study tracking educational access and subsequent socioeconomic status, combined with qualitative interviews.

30. Religion and Social Cohesion: “How do religious beliefs and practices contribute to social cohesion in multicultural societies?”

• Methodology : Quantitative surveys on religious beliefs and perceptions of social cohesion, combined with ethnographic studies.

31. Consumer Culture and Identity Formation: “How does consumer culture influence individual identity formation and personal values?”

• Theoretical Framework : Social Identity Theory
• Methodology : Mixed methods, combining content analysis of advertising with qualitative interviews on identity and values.

32. Migration and Cultural Assimilation: “How do migrants negotiate cultural assimilation and preservation of their original cultural identities in their host countries?”

• Theoretical Framework : Post-Structuralism
• Methodology : Qualitative interviews with migrants, combined with observational studies in multicultural communities.

33. Social Networks and Mental Health: “How do social networks, both online and offline, impact mental health and well-being?”

• Theoretical Framework : Social Network Theory
• Methodology : Quantitative surveys assessing social network characteristics and mental health metrics, combined with qualitative interviews.

34. Crime, Deviance, and Social Control: “How do societal norms and values shape definitions of crime and deviance, and how are these definitions enforced?”

• Theoretical Framework : Labeling Theory
• Methodology : Content analysis of legal documents and media, combined with ethnographic studies in diverse communities.

35. Technology and Social Interaction: “How has the proliferation of digital technology influenced face-to-face social interactions and community building?”

• Theoretical Framework : Technological Determinism
• Methodology : Mixed methods, combining quantitative surveys on technology use with qualitative observations of social interactions in various settings.

Nursing Problems

36. Patient Communication and Recovery: “How does effective nurse-patient communication influence patient recovery rates and overall satisfaction with care?”

• Methodology : Quantitative surveys assessing patient satisfaction and recovery metrics, combined with observational studies on nurse-patient interactions.

37. Stress Management in Nursing: “What are the primary sources of occupational stress for nurses, and how can they be effectively managed to prevent burnout?”

• Methodology : Mixed methods, combining quantitative measures of stress and burnout with qualitative interviews exploring personal experiences and coping mechanisms.

38. Hand Hygiene Compliance: “How effective are different interventions in improving hand hygiene compliance among nursing staff, and what are the barriers to consistent hand hygiene?”

• Methodology : Experimental design comparing hand hygiene rates before and after specific interventions, combined with focus groups to understand barriers.

39. Nurse-Patient Ratios and Patient Outcomes: “How do nurse-patient ratios impact patient outcomes, including recovery rates, complications, and hospital readmissions?”

• Methodology : Quantitative study analyzing patient outcomes in relation to staffing levels, possibly using retrospective chart reviews.

40. Continuing Education and Clinical Competence: “How does regular continuing education influence clinical competence and confidence among nurses?”

• Methodology : Longitudinal study tracking nurses’ clinical skills and confidence over time as they engage in continuing education, combined with patient outcome measures to assess potential impacts on care quality.

Communication Studies Problems

41. Media Representation and Public Perception: “How does media representation of minority groups influence public perceptions and biases?”

• Theoretical Framework : Cultivation Theory
• Methodology : Content analysis of media representations combined with quantitative surveys assessing public perceptions and attitudes.

42. Digital Communication and Relationship Building: “How has the rise of digital communication platforms impacted the way individuals build and maintain personal relationships?”

• Theoretical Framework : Social Penetration Theory
• Methodology : Mixed methods, combining quantitative surveys on digital communication habits with qualitative interviews exploring personal relationship dynamics.

43. Crisis Communication Effectiveness: “What strategies are most effective in managing public relations during organizational crises, and how do they influence public trust?”

• Theoretical Framework : Situational Crisis Communication Theory (SCCT)
• Methodology : Case study analysis of past organizational crises, assessing communication strategies used and subsequent public trust metrics.

44. Nonverbal Cues in Virtual Communication: “How do nonverbal cues, such as facial expressions and gestures, influence message interpretation in virtual communication platforms?”

• Theoretical Framework : Social Semiotics
• Methodology : Experimental design using video conferencing tools, analyzing participants’ interpretations of messages with varying nonverbal cues.

45. Influence of Social Media on Political Engagement: “How does exposure to political content on social media platforms influence individuals’ political engagement and activism?”

• Theoretical Framework : Uses and Gratifications Theory
• Methodology : Quantitative surveys assessing social media habits and political engagement levels, combined with content analysis of political posts on popular platforms.

Before you Go: Tips and Tricks for Writing a Research Problem

This is an incredibly stressful time for research students. The research problem is going to lock you into a specific line of inquiry for the rest of your studies.

So, here’s what I tend to suggest to my students:

• Start with something you find intellectually stimulating – Too many students choose projects because they think it hasn’t been studies or they’ve found a research gap. Don’t over-estimate the importance of finding a research gap. There are gaps in every line of inquiry. For now, just find a topic you think you can really sink your teeth into and will enjoy learning about.
• Take 5 ideas to your supervisor – Approach your research supervisor, professor, lecturer, TA, our course leader with 5 research problem ideas and run each by them. The supervisor will have valuable insights that you didn’t consider that will help you narrow-down and refine your problem even more.
• Trust your supervisor – The supervisor-student relationship is often very strained and stressful. While of course this is your project, your supervisor knows the internal politics and conventions of academic research. The depth of knowledge about how to navigate academia and get you out the other end with your degree is invaluable. Don’t underestimate their advice.

I’ve got a full article on all my tips and tricks for doing research projects right here – I recommend reading it:

• 9 Tips on How to Choose a Dissertation Topic

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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Basic vs. applied research

• Coding qualitative data for valuable insights

What is the difference between applied research and basic research?

Examples of basic research vs. applied research, basic vs. applied research: a comparative analysis, the interplay between basic and applied research, introduction.

Basic and applied research look at existing knowledge and create new knowledge in different ways. They share the same basic principles of contributing to knowledge through research findings, but their aims and objectives are distinctly different.

In the vast realm of scientific inquiry, research stands as the cornerstone for advancement, driving our understanding of the world and fostering innovation. At its core, research can be bifurcated into two primary types: applied and basic research . While both serve pivotal roles in contributing to our collective knowledge, they operate with distinct objectives and outcomes.

Any approach that is called basic research delves into the foundational principles and theories of science. It is driven by a researcher's curiosity and the aspiration to expand the frontiers of understanding. The primary goal isn't to solve an immediate problem but to garner knowledge for the sake of understanding.

On the other hand, applied research focuses on analysis intended to solve practical problems. Conducting applied research means seeking solutions to specific, tangible challenges that society or industries face. Using the principles derived from basic research, applied research aims to bring about real-world impact and deliver pragmatic solutions.

Basic research

Basic research, often called "pure" or "fundamental" research, is characterized by its intrinsic quest to unravel the mysteries of nature and society. It is an investigation into the very core of phenomena, aiming to discover new principles, theories, or facts without an immediate application in mind. This kind of research is often propelled by the researcher's curiosity, a thirst to understand the "why" and "how" of things, rather than the "what can we do with it."

Basic research has a relatively broad scope and aims to enhance the existing body of knowledge in a particular field. It's not about creating a new product, improving a process, or solving a current societal problem. Instead, it's about laying the groundwork for future investigations, paving the way for applied research to build upon. Basic research poses questions like, "What are the fundamental principles of this phenomenon?" or "How does this process work at different levels?"

Such goals provide the essential framework upon which much of our modern understanding and technological advancement rests. Without the exploratory and explanatory nature of basic research, the foundational knowledge needed to drive innovation would be missing.

Applied research

While basic research focuses on curiosity and the pursuit of knowledge for its own sake, applied research takes a different approach by examining how real-world phenomena or outcomes can be altered. At its core, applied research is oriented towards identifying practical solutions to specific problems. Its primary objective is not just to add to the existing knowledge base but to leverage that knowledge to develop solutions, innovations, or interventions that can be directly applied in the real world.

Applied research is deeply rooted in real-world issues. Whether it's finding a cure for a specific disease, developing a new technological solution for environmental challenges, or creating strategies to improve education in underprivileged communities, the primary goal is to generate practical outcomes that can be directly implemented. Its relevance is often immediately apparent, as it's tailored to answer particular challenges faced by society, industries, or organizations.

The line between basic and applied research can sometimes blur, especially when foundational discoveries from basic research lead directly to tangible applications. However, the main distinction lies in the intent: while basic research seeks to understand the fundamental nature of phenomena, applied research aims to harness that understanding for tangible benefits.

Applied research is invaluable as it accelerates the transition of theoretical knowledge into practical, impactful solutions. Through applied research, the abstract findings of basic research are transformed into actionable insights, tools, and technologies that shape our daily lives and address pressing challenges.

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Research in the social sciences encompasses a broad spectrum of topics, ranging from understanding human behavior and societal structures to exploring the dynamics of interpersonal relationships. Basic and applied research methods in the social sciences offer unique insights into these areas. Let's delve into some examples to understand their distinct approaches.

Basic research examples

The social construction of reality

A classic area of investigation in sociology is understanding how societies construct reality. This kind of research delves deep into the ways cultures, languages, and institutions shape our understanding of the world. It doesn't immediately aim to solve societal problems but provides essential insights into how perceptions and beliefs are formed. Research methods often used for this type of study include in-depth interviews , participant observations , and ethnographic studies .

Attachment theory in psychology

Attachment theory seeks to understand the deep emotional and physical attachment between a child and at least one primary caregiver. It delves into the nature of attachment and its implications for personal development. The research often involves longitudinal studies that observe behaviors over extended periods.

Applied research examples

Interventions for at-risk youth

Applied researchers might design programs or interventions to help at-risk youth, building on the foundational knowledge of psychology, sociology, and education. The research might involve evaluating the effectiveness of a particular program, using methods like surveys , focus groups , and pre-and-post assessments.

Communication strategies for public health

Understanding human behavior is crucial for successful public health campaigns. Researchers might study the best ways to communicate vital health information to various populations, especially in times of crisis like pandemics. Methods often include A/B testing of messages, surveys to assess message efficacy, and observational studies to gauge real-world behavior following communication campaigns.

The distinction between basic and applied research is not just a matter of intent or outcome; it also encompasses differences in methodologies , scopes, and approaches. Let's undertake a comparative analysis to illuminate these distinctions further, particularly in the context of the social sciences.

Purpose and motivation

Basic research is motivated by the quest for knowledge. It seeks to answer fundamental questions about human behavior, societal structures, and the interplay between various social factors. The driving force here is curiosity. In contrast, applied research is driven by the need to address specific societal or practical problems. Its purpose is to take the theoretical knowledge derived from basic research and convert it into actionable solutions.

Methodological approaches

It's important to acknowledge that there is no one universal research method that can address all potential research inquiries. Moreover, the same research methods, such as conducting interviews or engaging in inductive and deductive reasoning , can be utilized in basic and applied research, but they will differ in their scope and objectives. While applied research is more experimental or confirmatory, a basic research approach is often exploratory or explanatory in nature. Basic research methods include ethnography , in-depth interviews , or longitudinal studies to gain a deep understanding of a topic. The focus is on generating theories and understanding patterns.

Applied research, on the other hand, often employs more structured and targeted methodologies. Surveys , experiments, and evaluations are commonly used to verify propositions, assess the efficacy of interventions, or gauge public opinion. The approach is more pragmatic, seeking results that can inform decisions and guide actions.

Outcomes and results

Basic research outcomes are usually theoretical contributions: new concepts, theories, or insights into existing phenomena. The results expand the academic literature and provide a foundation for future studies.

Applied research results in tangible solutions or recommendations. The outcomes might include a new social program, policy recommendations, interventions, or communication strategies. The results are geared towards immediate implementation and often have direct implications for organizations, governments, or communities.

The discourse on basic and applied research often sets them apart, emphasizing their distinct objectives and methodologies. However, it's crucial to recognize that these research types aren't isolated from each other. They coexist in a symbiotic relationship, where the findings from basic research often provide the foundational knowledge for applied research, and the results of applied research can inspire further basic investigations.

The transition of knowledge

One of the most notable instances of the interplay is how basic research's findings become the bedrock for applied research projects. For example, a basic research study on cognitive development in children might reveal specific patterns or stages. An applied researcher, recognizing the implications of these findings, could then design educational interventions tailored to these developmental stages.

How one complements the other

Basic research pushes the boundaries of our understanding, expanding the horizon of what we know. Applied research, on the other hand, can reframe this expansive knowledge and make it relevant and actionable for society's immediate needs.

But the relationship is reciprocal. Applied research can also highlight gaps in our understanding, pointing out areas where basic research is needed. For instance, if an intervention designed based on current knowledge fails to achieve its intended results, it signals to basic researchers that there might be underlying factors or dynamics not yet understood.

The dynamic continuum

Instead of viewing basic and applied research as two separate entities, it's more accurate to see them as points on a continuum. The knowledge generated by basic research flows towards applied projects, which in turn can inspire further basic investigations. This dynamic loop ensures that research in the social sciences remains both grounded in fundamental understanding and relevant to real-world challenges.

Conduct applied and basic research through ATLAS.ti

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Applied Research for Students

What is Applied Research?

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Applied research produces results that actively try to solve a real-world problem. The focus is on an actionable outcome.

• How can nurses improve their basic wound care?
• How can early childhood settings better educate children about racial injustice?
• How can local long term care facilities encourage people with arthritis to attend the aquatic therapy program?
• How can XYZ night safety phone app appeal more to new college students to increase downloads of the app?

As students, the majority of research you may have done up until now is basic research (also called "pure" or "fundamental" research). 

Basic / Pure research  is different from applied research. It is used to expand theoretical knowledge on a topic. 

• How did South Sudan respond to the cholera outbreak?
• What do early childhood settings teach about racial injustice?
• How effective is aquatic therapy in reducing the pain and immobility associated with arthritis?
• How does alcohol and drug use on campus affect the safety of college students?

When you take on an applied research project, the focus of your question and answer is more practical. 

Five-Step Framework for the Applied Research Process

• Why am I doing this research? (i.e. problem, need, opportunity) 
• What is the goal of this research?

• What is known about this situation?
• What don't we know about this situation?
• What questions do I need to answer to meet the research goal?

• What information do I need?
• How will I get it in order to reach my research goals?

• How do I collect data with maximum efficiency and effectiveness?
• How do I make sense of the data?
• How do I draw practical recommendations for the client?
• How do I best organize the information?

• How do I present, revise, and submit my findings?

from p.18 of PDF  

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Applied Research

Applied research “aims at finding a solution for an immediate problem facing a society, or an industrial/business organisation, whereas fundamental research is mainly concerned with generalisations and with the formulation of a theory” [1] . Applied research is considered to be non-systematic inquiry and it is usually launched by a company, agency or an individual in order to address a specific problem. [2]

   Applied research can be divided into the following three categories:

1. Evaluation research . This type of research focuses on analysing existing information about the phenomenon in order to generate objective research outcomes. A study into the ways of reducing supply-chain costs can be mentioned as an example for an evaluation research.

2. Research and Development . It is a type of applied research that focuses on the development of new products and services to satisfy needs and wants of target customer segment. This type of applied research is the least relevant to a business dissertation.

3. Action research . This type of study aims to tackle specific business problems. For example, a research into the ways of restoring Starbucks brand image in UK after the tax scandal can be classified as an action research.

Differences between Applied Research and Fundamental (Basic) Research

The difference between applied and  fundamental or basic research  is straightforward – findings of applied research can be applied to resolve problems, whereas fundamental studies are used simply to explore certain issues and elements. Applied research can be a follow-up to the findings of a fundamental research.

Moreover, differences between applied and basic research can be summarized into three points:

1. Differences in purpose . Purpose of applied studies is closely associated with the solution of specific problems, while the purpose of fundamental studies relate to creation of new knowledge or expansion of the current knowledge without any concerns to applicability.

2. Differences in context . In applied studies, research objectives are set by clients or sponsors as a solution to specific problems they are facing. Fundamental studies, on the other hand, are usually self-initiated in order to expand the levels of knowledge in certain areas.

3. Differences in methods .  Research validity is an important point to be addressed in all types of studies. Nevertheless, applied studies are usually more concerned with external validity, whereas internal validity can be specified as the main point of concern for fundamental researchers.

Examples of Applied Research

The following are examples for applied research. You can notice that each of these studies aim to resolve a specific and an immediate problem.

• A study into marketing strategies to appeal to the aspirations of millenials in China
• An investigation into the ways of improving employee motivation in Marriot Hotel, Hyde Park
• Development of strategies to introduce change in Starbucks global supply-chain management with the view on cost reduction
• A study into the ways of fostering creative deviance amongst employees without compromising respect for authority.

Advantages and Disadvantages of Applied Research

The advantages and disadvantages of applied and fundamental research mirror and contrast each other. On the positive side, applied research can be helpful in solving specific problems in business and other settings.

On the negative side, findings of applied research cannot be usually generalized. In other words, applicability of the new knowledge generated as a result of this type of research is limited to the research problem. Moreover, applied studies usually have tight deadlines which are not flexible.

You need to specify the type of your research in the earlier part of the research methodology chapter in about one short paragraph. Also, in this paragraph you will have to justify your choice of research type.

My e-book,  The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance   contains discussions of research types and application of research methods in practice. The e-book also explains all stages of the  research process  starting from the  selection of the research area  to writing personal reflection. Important elements of dissertations such as  research philosophy ,  research approach ,  research design ,  methods of data collection  and  data analysis , sampling and others are explained in this e-book in simple words.

John Dudovskiy

[1] Kothari, C.R. (2008) “Research Methodology: Methods and Techniques” New Age International

[2] Bajpai, N. (2011) “Business Research Methods” Pearson Education India

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Overcoming Barriers to Applied Research: A Guide for Practitioners

Amber l. valentino.

Trumpet Behavioral Health, 6475 Sierra Lane, Dublin, CA 94568 USA

Jessica F. Juanico

The research-to-practice gap is evident in many disciplines. This gap can be seen through practitioners failing to integrate the latest research findings into their work, and through the implementation of procedures that do not have empirical support. As the number of behavior-analytic practitioners grows, this gap is likely to become more salient. One solution to closing the gap is for practitioners to conduct applied research. This survey study aimed to identify specific barriers that practitioners face when conducting research, to identify how valuable conducting research is to practitioners, and to make recommendations to support research productivity in practice. We report results from survey questions about applied research and provide practical recommendations for practitioners to overcome barriers and to begin conducting research during their clinical work.

Many professions have long acknowledged a gap between research and practice, including education (McIntyre, 2006 ), human resources (HR; Rynes, Colbert, & Brown, 2002 ), and psychology (Wandersman et al., 2008 ). This research-to-practice gap can be bidirectional, consisting of practitioners failing to implement the latest research findings into their practice, or practitioners implementing treatments that lack empirical backing. The former is most commonly acknowledged. For example, HR research suggests that the field should rely on intelligence and personality tests as predictors of employee performance; however, Rynes et al. ( 2002 ) found that HR practitioners do not rely on these tests, suggesting a gap between research and practice. The field of behavior analysis is no exception. This gap can be problematic, resulting in outdated practices and irrelevant research, and can consist of many components. These components may include practitioners failing to read the latest research articles or researchers failing to examine applied issues that will allow them to conduct research relevant to clinical practice. Kelley et al. ( 2015 ) attributed this gap to a large increase in the demand for services, resulting in an increase in the number of practitioners certified as Board Certified Behavior Analysts (BCBAs), whereas the number of researchers in academic settings who are producing studies has remained very low. In the past 2 years, the number of BCBAs has grown exponentially. As of July 1, 2019, there were 34,471 BCBAs and 3,631 Board Certified Assistant Behavior Analysts (BCaBAs; Behavior Analyst Certification Board [BACB], bacb.com , retrieved July 1, 2019).

Most studies on the research-to-practice gap have focused on how to encourage practitioners to more readily consume the research literature and implement findings. For example, Goodfellow ( 2004 ) proposed a structured journal club designed to reduce barriers to utilizing research in clinical settings to improve nursing students’ reliance on evidence-based practice. As an example, in the field of behavior analysis, Carr and Briggs ( 2010 ) proposed several resources in order for practitioners to make regular contact with the scholarly literature (e.g., organizing the bookmark panel on their web browser to minimize the effort associated with accessing important websites, creating a supportive social community). Efforts to support practitioners in consuming the literature should continue. However, another way to address the research-to-practice gap is to encourage practitioners to conduct research in the context of their clinical practice.

Kelley et al. ( 2015 ) proposed that for research to keep up with the issues faced in clinical practice, practitioners should readily conduct research during their daily clinical activities. To facilitate this productivity, Kelley et al. identified prolific practitioner-researchers in the field and interviewed them to create a list of recommendations. These recommendations included (a) arranging as much face-to-face contact with your peer researchers, collaborators, and research supervisees as possible; (b) using an economical, reliable, and safe method of data collection and, if possible, having staff members assist in data collection; (c) writing the results of your research collaboratively; (d) dedicating time to plan, conduct, or write the results of research on a regular basis (ideally each week); and (e) staying close to your project from the initial planning stage through article submission. The recommendations to practitioners by these authors are significant and represent the first of their kind in the field of behavior analysis; however, Kelley et al. noted that practitioners may still encounter barriers to conducting research, including limited resources, competing contingencies, the lack of a formal institutional review board, and rigorous methodology requirements that may not be feasible in clinical practice. Kelley et al. recommended that a next step in supporting practitioners to conduct research might be to survey practitioners “in a variety of applied organizations to inquire about the variables preventing research among employees and what could be done to increase research productivity among practitioners” (p. 206).

Therefore, the purposes of this study were to (a) identify specific barriers through a survey of practitioners in a wide variety of applied settings, (b) identify the value that practitioners place on conducting research, and (c) extend Kelley et al. ( 2015 ) by making additional recommendations for overcoming identified barriers and supporting research productivity among practitioners.

Participants

This study included BCaBAs, BCBAs, and doctoral-level BCBAs (BCBA-Ds) presently employed in a clinical setting. Participants were recruited through voluntary sampling (Remler & Van Ryzin, 2011 , p. 153). We recruited participants through the BACB’s e-mail service, which is an e-mail contact list of all registered certificants. The e-mail was sent directly through the BACB.

The number of individuals who received the invitation to participate is unknown, as data tracking was not available. Therefore, a corresponding response rate was not calculated. Only those responses that were fully completed were included in the data analysis. A total of 834 (99.88%) participants agreed to participate in the study. One (0.12%) individual chose not to participate. Of those who participated, 824 (99.52%) were board certified, 4 (0.48%) were not board certified and ended the survey, and 10 skipped this question. Of those certified, 46 (5.58%) were BCaBAs, 658 (79.85%) were BCBAs, and 120 (14.56%) were BCBA-Ds. The majority of practitioners reported being certified for 5 years or less (i.e., 31.50% between 0 and 2 years, and 35.16% between 3 and 5 years).

Nearly all practitioners (90.7%) reported that they serve individuals with autism spectrum disorder (ASD). A little over 85% of practitioners reported working with children 0–9 years old, and 71.9% reported working with adolescents 10–19 years old. Other practitioners reported working with individuals with intellectual and other developmental disabilities (62.3%), adults (19+ years old; 34.4%), and other (8.5%). Finally, most practitioners indicated that they worked for an organization with less than 100 employees (i.e., 43.93% between 0 and 50, and 14.39% with 51–100 employees); however, many respondents also reported working for an organization with more than 100 employees (i.e., 16.34% between 101 and 250, 10.34% between 251 and 500, and 14.99% greater than 500).

Instrumentation

A survey was developed by the two authors, both with experience conducting research in applied settings. This survey was designed within SurveyMonkey™ and consisted of 18 questions. The first five questions were demographic or focused on practitioners’ work settings. We asked practitioners if they worked for a clinical organization. Those who responded yes moved on to complete the remainder of the survey. The survey stopped for those who responded no. The remaining 13 questions focused on experience with, motivation for, and barriers to conducting research. See Appendix 1 for the full survey.

Invitations with the web address link for the survey were distributed via e-mail listserv through the BACB™. We opened the survey on October 8, 2018, and closed it on December 19, 2018. The last response we received was on December 7, 2018. Thus, the survey was open for 73 days.

Characteristics of Organizations

Participants reported how their clinical organizations were organized, the research opportunities available to them, and how those opportunities influenced their job choice and commitment. These data are summarized in narrative form in what follows and are included in Table ​ Table1 1 .

Summary of Responses to Questions About Clinical Organizations

Opportunities provided by employers

Participants reported the specific types of opportunities for research provided by their employers. Many practitioners (79.28%) indicated their clinical organization provided them the opportunity to present at a conference. Other opportunities included research mentoring and supervision (71.05%), active research projects (54.28%), opportunities to write (50.33%), opportunities to publish (42.76%), regular research groups (27.96%), and writing projects (23.36%).

Research time provided by employers

We surveyed whether practitioners’ employers provided time for research outside of their clinical practice. A very high percentage (86.19%) of practitioners replied no. Of those who replied yes (13.81%), the number of hours their employers provided for research ranged from 0 to 10 (37.50%) to 20 or more hours (17.05%).

Institutional review boards / research review committees

We hypothesized that one barrier to conducting research outside of a university setting might be the absence of a structured institutional review board (IRB) or research review committee (RRC). Thus, practitioners reported whether their organization had an internal structure to support the ethical review of research projects. The majority of practitioners (71.59%) indicated they did not have this resource, and 28.41% indicated they did.

Research impact on long-term commitment to clinical organizations

One survey question examined the extent to which the opportunity to conduct research influenced a practitioner’s long-term commitment to an organization. The majority (62.83%) indicated that the opportunity did influence their long-term commitment, and 15.47% indicated it did not; 22.15% responded that they were indifferent about research opportunities.

Research impact on job choice

Another question asked whether the opportunity to conduct research had influenced practitioners to accept a position. Some practitioners indicated the opportunity to conduct research did influence their job choice (34.80%), whereas 65.20% indicated that the opportunity to conduct research had never influenced their job choice.

Characteristics of Respondents (Practitioners)

Participants also answered questions related to the interests, values, and barriers of practitioners. These data are summarized in narrative form in what follows and are included in Table ​ Table2 2 .

Summary of Responses to Questions About Practitioners

Respondents’ involvement in research

To obtain data on practitioners’ current involvement in research, participants reported whether they had conducted research in their clinical organization and the type of research they conducted. The majority (68.17%) indicated they had not participated in research, and 31.83% indicated they had. Practitioners who indicated they had not conducted research moved on to the next main question (Question 12). Practitioners who indicated they had conducted research were asked four additional questions about the type of research they conducted. Of the practitioners who participated in research, most had presented at a conference (71.03%). About one third of practitioners had published research (30.95%), some had time provided for research (34.95%), and some had compensation for conducting research (34.63%).

Respondents’ interest in research opportunities

Practitioners reported their interest in research—that is, if they were interested in participating in research, and if so, in what way. The majority of practitioners indicated they were interested in conducting research, with 69.63% stating they would like to present at a conference, and 71.86% stating they would like to publish articles.

Barriers preventing research

Our next question inquired about the primary barrier that kept practitioners from conducting research. Nearly half of all practitioners (47.58%) indicated a lack of time as the primary barrier. This barrier was followed by a lack of research mentorship available (12.58%) and a lack of opportunity (11.94%). Other barriers were noted by less than 10% of practitioners and included lack of interest (6.13%), lack of research community (5.32%), lack of knowledge (3.71%), lack of appropriate protections such as an IRB (3.39%), fear of making a mistake (1.29%), lack of research ideas (1.29%), and other (6.77%).

Practitioners identified the second barrier, and they also identified a lack of time (17.24%), followed by a lack of research community (15.93%) and a lack of opportunity (15.93%). The remaining secondary barriers included the same barriers identified as primary (e.g., fear of making a mistake), with approximately the same percentage of people identifying those as secondary barriers (i.e., 7.55%). Practitioners also had the opportunity to identify any other remaining barriers. These included competing contingencies (26.79%), lack of a research leader (13.21%), lack of support (12.14%), funding (7.86%), setting constraints (7.50%), trained staff/knowledge (5.71%), population constraints (4.64%), parent consent (3.57%), lack of appropriate protections (3.21%), lack of opportunities (1.79%), lack of access to a literature database (1.07%), personal barriers (1.07%), and new organizations (0.71%), and some noted no other barriers existed (10.71%). We also asked practitioners a simple question: Would you conduct research if no barriers existed? Most (83.87%) responded yes, and 7.90% responded no. The remaining practitioners (8.23%) indicated that no barriers existed.

Importance of conducting research

To gauge the overall value practitioners placed on conducting research, we asked one final question: How important is conducting research to you? Response options were along a 5-point Likert scale. The highest percentage of practitioners indicated it was important (36.38%), followed by somewhat important (34.26%), then very important (19.58%), and, finally, not at all important (9.79%).

Most practitioners indicated that conducting research is important on some level, and they reported interest in publishing and presenting at conferences. Yet the majority had never conducted research in their work settings, and 14% of employers offered time to participate in research activities. Of the percentage that had participated in research, presenting at a conference was the most common experience. Possibly, many practitioners presented a study conducted at their place of employment that they may have had a small role or no role in, or presented generally about their organization at conferences, as a lower number of practitioners indicated they had actually participated in active research projects. These data suggest that our practitioner workforce is eager to participate and contribute, but despite this motivation, they have been unable to do so, and when they do, those experiences are limited.

There are many barriers that keep practitioners from conducting research, such as competing contingencies. If these barriers did not exist, an overwhelming majority of practitioners would conduct research in their clinical settings. The profile of individuals sampled in this survey is representative of the primary workforce within the field of applied behavior analysis: early career, certified individuals working for small organizations, specializing in the treatment of young children with ASD. This profile lends itself well to the integration of research into practice for several reasons. First, there are several research questions within the ASD population, across a variety of areas, that remain unanswered. Second, individuals with ASD have a variety of presenting symptoms, and as such, a variety of research questions are likely to be applicable. Third, early career behavior analysts, having just completed degree requirements, will be freshly familiar with experimental design, research processes, and unanswered questions in the literature. An early career behavior analyst might, for example, decide to extend his or her capstone project or master’s thesis in an applied setting within the first year or two of graduation. In the following sections, we discuss the primary barriers that practitioners identified and propose recommendations to overcome them. All recommendations provided in this article can be found in Appendix 2 .

Barrier 1: Lack of Access to an IRB/RRC

One large barrier that we hypothesized would prevent research in applied settings was a lack of access to an IRB or RRC. Indeed, 71.59% of practitioners noted this as a barrier. Luckily, our field has offered recent guidance on this topic. The present article offered concrete guidelines for establishing and maintaining an RRC within a human-services organization. Practitioners wishing to conduct research at their place of employment can follow the guidance in this article and successfully set up their own RRC. Some of these recommendations include recruiting external members to fulfill various roles and clear communication from the RRC chair to the organization about its purpose and the research process. The authors in the LeBlanc study also offer several resources for organizations to establish operational procedures and maintain day-to-day operations.

Barrier 2: Lack of Time

In addition to a lack of an IRB or RRC, practitioners noted several barriers they would need to overcome to conduct research in their work settings. The first and most common barrier was a lack of time. A lack of time can be a major barrier for any initiative, especially for BCBAs working in the ASD industry, as there are many competing contingencies. Some of these competing contingencies include a lack of compensation for research, necessary clinical activities (e.g., report writing), supervision responsibilities (e.g., overlapping sessions and providing feedback to a Registered Behavior Technician), and leadership responsibilities (e.g., meetings, responding to e-mail). However, a lack of time as a barrier can be overcome, even with these competing contingencies.

Paul Silvia, in his book How to Write a Lot (2017), dedicated an entire chapter to barriers that academics face to writing and publishing. Interestingly, the first he identified is a lack of time. His recommendations are ones that the authors of this article have followed over the years, which has resulted in research productivity within a clinical setting. Silvia recommended allotting time to write, instead of “finding” it, and creating a writing schedule and sticking to it ( really sticking to it). Writing time should be treated like a meeting that cannot and does not get canceled. The primary author of this article began implementing an early morning waking schedule and wrote from 4:30 a.m. to at least 6:00 a.m., 5 days per week, for approximately 18 months. Although it took some initial training to transition to this schedule, the schedule resulted in a much higher level of productivity than her previous schedule of specifying “writing days” a few times per month. Although this schedule may not be feasible for everyone, the idea of setting aside time, regardless of what time, is of utmost importance. As Silvia noted, the key to this type of productivity is regularity, choosing small goals that can be accomplished during the writing time, and maintaining a master task analysis of tasks that need to be completed on various projects. The second author of this article breaks down all writing tasks into small, manageable goals and graphs the cumulative number of tasks completed weekly. For example, when writing a manuscript, she divides the manuscript into different tasks (e.g., completing data analysis, formatting graphs, writing results for Participant 1). When breaking the manuscript into smaller tasks, the goal of writing and completing a manuscript seems more feasible. Finally, Silvia asserted that it is also imperative to remove distractions—if an individual carves out writing time and then gets engrossed in managing their e-mail account or reviewing social media content, the writing time will not be productive.

Another time-related barrier that practitioners likely face is when to physically collect data with participants. Students may be accustomed to collecting data during very discrete times—participants may come into a center or research facility on a regular schedule for the allotted time to participate. This is unlikely in applied work. Thus, we recommend that applied research questions be integrated into clinical practice. If the question is truly applied, then data collection can easily be integrated into existing clinical activities, such as overlaps and observations. This minimizes the need to carve out extra time, other than organizing, writing, and editing, which can be accomplished with the aforementioned strategies. Having an RRC is of utmost importance to ensure projects are truly applied and can be conducted during clinical service delivery. This arrangement is indeed possible and is how the authors of this article have conducted most of their research involving human participants within a large clinical organization.

Barrier 3: Lack of Research Mentorship and Lack of Opportunity

The next primary barriers reported were a lack of research mentorship and a lack of opportunity. It is quite possible that a BCBA might find him- or herself as the most senior or experienced individual in the organization but may not feel equipped to conduct research independently.

If no internal mentor can be identified, we recommend reaching out to mentors in the field. First, conduct literature searches on topics of interest and find out who are well published in that area. Next, send them an e-mail and ask if they would be willing to meet with you at a conference or schedule a call for guidance. Most researchers in our field will be excited to respond and provide that guidance and their expertise. You can also consider reaching out to academics to ask if they have any research opportunities available. Many researchers in academic settings may have a very small participant pool from which to collect data. Thus, they may be willing to mentor you in exchange for collecting data on participants at your organization. Finally, the project would need to be approved by your organization’s RRC and the university’s IRB, but this arrangement is quite feasible. In fact, we have had several of these partnerships over the years, which has resulted in great learning opportunities and research publications (e.g., Heinicke et al., 2016 ). Access to participants and your willingness to collect data are often very appealing motivators in exchange for some research guidance, mentoring, and support. This may also increase the number of research opportunities available.

Barrier 4: Lack of a Research Community

This is a very legitimate barrier that practitioners may face. Particularly in a small organization, it may be difficult to identify others who are interested in or supportive of research efforts.

The main way to overcome this barrier is by creating your own community. You may start small with a collaborative project with a university and begin to integrate people into the project. The results of this study suggest that you are highly likely to have a community of practitioners interested in research that may experience the same barriers you do, even if they are not directly employed by the same organization. Thus, beginning to create a group of people who are supportive of research efforts and interested in learning could create a research culture where there had been none before. If your organization can support it, arrange for a volunteer research lab. It will be important, in most organizations, for individuals to fully understand the volunteer nature of the activity and to manage these extra tasks outside of their normal work responsibilities. However, many individuals might be willing to meet during off-hours to learn and contribute to the literature. Finally, if it is not possible to create this culture given your current work arrangement, explore other work settings that have an existing research culture and support.

Overcoming these barriers is clearly important, because nearly all practitioners indicated that they would conduct research if no barriers existed. Our research literature would grow significantly if even half of the practitioners currently not publishing would begin to publish. This increase in contributions to the literature would accelerate our knowledge at a rapid pace and help answer the many unanswered applied questions that currently exist and perhaps inform more basic and translational or bridge research (Carr, Coriaty, & Dozier, 2000 ).

With the strong desire to conduct research, we wondered how much this desire would impact practitioners’ long-term commitment to an organization, and most practitioners indicated it did influence their commitment. This type of response may mean that practitioners will transition to a new company if their organization does not afford them opportunities to conduct research, if they can find another organization that does. If the opportunity to conduct research has a strong influence over this decision, practitioners may wish to try to create opportunities at their organization or locate places of employment that do offer research opportunities. Employers may creatively seek ways to provide research opportunities to their workforce to positively impact recruitment and long-term retention. Although at first glance, it may seem to be a cost to employers in the form of nonbillable time, as outlined in this article, research can be integrated into clinical activities, and the other infrastructure (e.g., RRC) is of little to no cost to the organization. Interestingly, fewer individuals in our survey indicated that the opportunity to conduct research did not historically influence their decision whether to accept a position. This response could be indicative of the small number of organizations that offer research opportunities. Thus, the opportunity may not have influenced most because it likely did not exist among the organizations individuals were deciding among.

To conclude, we would like to make some other recommendations that we believe will help practitioners become productive researchers in applied settings. These recommendations are based on the authors’ own experiences and observations of others who have been productive research practitioners.

Expand Your Research Opportunities

Thus far, we have primarily discussed collecting data in the context of clinical work and conducting data-based research studies. Although this is a great category of research, practitioners should expand their array of options for contributing. For example, many journals have outlets for brief reviews, treatment models, and recommended practice guidelines. There are excellent models in the literature of these types of contributions, many of which were written by practitioners working in the field (see Aguirre, Valentino, & LeBlanc, 2016 , for an example of a literature review; Geiger, Carr, & LeBlanc, 2010 , for an example of a treatment model; and Sellers, Valentino, & LeBlanc, 2016 , for an example of recommended practice guidelines). Adding this kind of research to your agenda as a supplement to data-based studies or as a stand-alone focus can be helpful because it allows you the flexibility to work on it during your own time. You are not limited by participant availability, times for data collection, or participant dropout. Although this type of writing certainly requires a time commitment, practice, and focus, with the appropriate writing schedule and realistic goals, it absolutely can be accomplished.

Identify Clinical Problems and Ask Questions That Will Help You Solve Those Problems

Many of the problems that practitioners face in their daily clinical activities would make excellent research questions. For example, a client who has mastered mands for information using a variety of wh– forms but often makes errors—saying “where” when he should have said “when”—might lead a practitioner to ask the question “I wonder if there is a procedure I can implement to help him discriminate across establishing operations?” As another example, you might notice that when teaching intraverbal behavior and presenting a discriminative stimulus and an echoic prompt, a client repeats both the discriminative stimulus and the response (this clinical problem occurred for the first author and was answered in Valentino, Shillingsburg, Conine, & Powell, 2012 ). When you ask those questions, go to the literature and determine if there is existing literature that will give you the answer. If there is not a clear answer in the literature, conduct the study. If some literature exists, replicate and extend that literature. If you are a supervisor, help your supervisees see their clinical problems as areas for investigation. Several years ago, the primary author was consulting on a case with the primary referral concern being pace of eating. Her mentor helped her see this as an extension of the existing literature on the topic of pace of behavior, and a study was ultimately published in the Journal of Applied Behavior Analysis on the case (Valentino, LeBlanc, & Raetz, 2018 ). What seemed to be a simple clinical consultation turned into a unique way to extend the literature while very effectively addressing the client’s primary clinical concern.

View Research in Practice as Different From Controlled Lab Work

Practitioners who have recently entered the workforce may have a very strict idea about how research should be conducted. This likely stems from experiences with master’s theses in graduate school, which often need to be very controlled and are focused on being an ideal learning opportunity for the student. In clinical practice, many variables influence data collection, participant enrollment, and completion. The data you collect may not be collected under perfectly controlled conditions. This does not mean the data are “bad” or cannot be used. It simply means you will need to control as many variables as you can, and for those you cannot control, you will need to describe the conditions for your readers. In many ways, research focuses on the story you tell about the data, and if the data demonstrate experimental control, it is up to you to describe the data in an interesting way that contributes to the literature. There will naturally be variability, and you will need to describe that variability, not avoid it or throw away a data set because it occurred. As an example, Veazey, Valentino, Low, McElroy, and LeBlanc ( 2016 ) published an article on teaching feminine care skills to females with ASD. There were several procedural changes that occurred over the course of that study, as the authors needed to be very flexible in their clinical approach. However, the last research article published on this topic had been published over 30 years ago, and the authors knew what they had done would be helpful to the behavior-analytic community. The contribution was truly in the writing and the story about the updated procedures, the connection to autonomy and independence for this population, and the unique modifications the authors made to ensure success.

When conducting research as part of your clinical practice, you will inevitably have incomplete data sets. Families may relocate unexpectedly mid-data collection, or you might find that the procedure was implemented incorrectly by a team member or that the participant no longer meets the criteria for the study because the skill developed more quickly than you intended and it is no longer a clinical need. These are natural parts of clinical service delivery. The good news is that you do not have a timeline. You are not trying to graduate by a specific date or turn in a paper by a deadline. Research takes time, and you have that time. Be patient and continue to collect data with other participants who meet the criteria, or if the question does not apply to any of your clients, ask a different question.

To conclude, practitioners are motivated to conduct research during practice. This motivation, however, is met with some barriers. This article offered solutions to some of the common barriers acknowledged. It is our hope that practitioners wishing to conduct applied research will use this article as a resource and source of motivation to begin doing so. It is also our job as a behavior-analytic community to support practitioners in their research endeavors. Organizations that employ behavior analysts should consider ways to allow opportunities for research, and senior leaders in our field should determine ways to mentor and support practitioners. Our field will greatly benefit from these contributions in the form of answers to applied questions, a more research-engaged and connected practitioner group, and overall long-term career satisfaction. Importantly, these efforts are likely to bridge the research-to-practice gap that exists in our field.

Survey of BCBAs’ Research Practices in Applied Settings

Introduction.

Amber Valentino and Jessica Juanico of Trumpet Behavioral Health invite you to participate in a research study. The purpose of this study is to gather information regarding research activities in applied settings. This form includes detailed information about the study to help you decide whether to participate. Please read it carefully and be sure you do not have any questions before you agree to participate.

You will complete a short survey about applied research. The survey is anonymous and it should take you less than 20 min to complete.

Risks and Benefits

There are minimal risks to participating in this survey study. Possible risks include discomfort completing a questionnaire that asks you about your experiences. Loss of confidentiality is also a risk in most research projects. To minimize those risks, no identifying information will be collected. If you have had a bad research-related experience, please contact the principal investigator of this study right away at [email protected]. There is no direct benefit to you for your participation in this research study. This study will help the researchers learn more about the barriers to and opportunities for practitioners to conduct research in applied settings.

Confidentiality

Every effort will be made to keep the information you provide as part of this study confidential. Your information will be collected through SurveyMonkey™, which will keep your responses confidential. The information collected in SurveyMonkey™ will be securely stored in a restricted-access folder on Box.com , an encrypted, cloud-based storage system.

Voluntary participation and withdrawal

Your participation in this research is completely voluntary. If you agree to participate now and change your mind later, you may withdraw at any time by not completing the questionnaire. If you choose to withdraw after you have already submitted the survey, withdrawal will not be possible as the questionnaire is anonymous. The research review committee (RRC) at Trumpet Behavioral Health has reviewed and approved this study. If you have questions about the research study itself, please contact the principal investigator at [email protected].

Informed consent

Informed consent will be obtained on the subsequent page. Please be sure to retain a copy of this form for your records; you can save or print the letter before completing the survey.

• I understand my participation is voluntary, all responses will be kept confidential, and I AGREE to participate.
• I choose not to participate. (Logic ➔ End of survey)
• No (Logic ➔ End of survey)
• 0–2 years
• 3–5 years
• 6–9 years
• Children (0–9 years old)
• Adolescents (10–19 years old)
• Adults (19+ years old)
• Autism spectrum disorders
• Intellectual and developmental disabilities
• Other (please specify)
• 0–50 employees
• 51–100 employees
• 101–250 employees
• 251–500 employees
• 501+ employees
• No (Logic ➔ Question 12)
• No (Logic ➔ Question 14)
• Research mentoring/supervision
• Regular research groups
• Active research projects for employees to participate
• Writing projects for employees to join
• Opportunities to present at conferences
• Opportunities to write
• Opportunities to publish
• No (Logic ➔ Question 16)
• How much time does your organization provide its employees to conduct research (please report in hours per month)?
• Lack of time
• Lack of knowledge
• Lack of interest
• Lack of research community
• Lack of appropriate protections (e.g., IRB)
• Fear of making a mistake
• Lack of research mentorship available
• Lack of research ideas
• Lack of opportunity
• List any other barriers associated with conducting research in your applied setting.
• N/A (I already conduct research and there are no barriers to me doing so.)
• Indifferent
• Yes, it has influenced me to accept or not accept a position.
• No, opportunities for research have never influenced job choice.
• Very important
• Somewhat important

Summary of Recommendations

Compliance with ethical standards.

The authors declare that they have no conflict of interest.

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards (however, please note that given the discussion status of this article, it did not involve any human participants).

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

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A research problem is a definite or clear expression [statement] about an area of concern, a condition to be improved upon, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or within existing practice that points to a need for meaningful understanding and deliberate investigation. A research problem does not state how to do something, offer a vague or broad proposition, or present a value question. In the social and behavioral sciences, studies are most often framed around examining a problem that needs to be understood and resolved in order to improve society and the human condition.

Bryman, Alan. “The Research Question in Social Research: What is its Role?” International Journal of Social Research Methodology 10 (2007): 5-20; Guba, Egon G., and Yvonna S. Lincoln. “Competing Paradigms in Qualitative Research.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, editors. (Thousand Oaks, CA: Sage, 1994), pp. 105-117; Pardede, Parlindungan. “Identifying and Formulating the Research Problem." Research in ELT: Module 4 (October 2018): 1-13; Li, Yanmei, and Sumei Zhang. "Identifying the Research Problem." In Applied Research Methods in Urban and Regional Planning . (Cham, Switzerland: Springer International Publishing, 2022), pp. 13-21.

Importance of...

The purpose of a problem statement is to:

• Introduce the reader to the importance of the topic being studied . The reader is oriented to the significance of the study.
• Anchors the research questions, hypotheses, or assumptions to follow . It offers a concise statement about the purpose of your paper.
• Place the topic into a particular context that defines the parameters of what is to be investigated.
• Provide the framework for reporting the results and indicates what is probably necessary to conduct the study and explain how the findings will present this information.

In the social sciences, the research problem establishes the means by which you must answer the "So What?" question. This declarative question refers to a research problem surviving the relevancy test [the quality of a measurement procedure that provides repeatability and accuracy]. Note that answering the "So What?" question requires a commitment on your part to not only show that you have reviewed the literature, but that you have thoroughly considered the significance of the research problem and its implications applied to creating new knowledge and understanding or informing practice.

To survive the "So What" question, problem statements should possess the following attributes:

• Clarity and precision [a well-written statement does not make sweeping generalizations and irresponsible pronouncements; it also does include unspecific determinates like "very" or "giant"],
• Demonstrate a researchable topic or issue [i.e., feasibility of conducting the study is based upon access to information that can be effectively acquired, gathered, interpreted, synthesized, and understood],
• Identification of what would be studied, while avoiding the use of value-laden words and terms,
• Identification of an overarching question or small set of questions accompanied by key factors or variables,
• Identification of key concepts and terms,
• Articulation of the study's conceptual boundaries or parameters or limitations,
• Some generalizability in regards to applicability and bringing results into general use,
• Conveyance of the study's importance, benefits, and justification [i.e., regardless of the type of research, it is important to demonstrate that the research is not trivial],
• Does not have unnecessary jargon or overly complex sentence constructions; and,
• Conveyance of more than the mere gathering of descriptive data providing only a snapshot of the issue or phenomenon under investigation.

Bryman, Alan. “The Research Question in Social Research: What is its Role?” International Journal of Social Research Methodology 10 (2007): 5-20; Brown, Perry J., Allen Dyer, and Ross S. Whaley. "Recreation Research—So What?" Journal of Leisure Research 5 (1973): 16-24; Castellanos, Susie. Critical Writing and Thinking. The Writing Center. Dean of the College. Brown University; Ellis, Timothy J. and Yair Levy Nova. "Framework of Problem-Based Research: A Guide for Novice Researchers on the Development of a Research-Worthy Problem." Informing Science: the International Journal of an Emerging Transdiscipline 11 (2008); Thesis and Purpose Statements. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Thesis Statements. The Writing Center. University of North Carolina; Tips and Examples for Writing Thesis Statements. The Writing Lab and The OWL. Purdue University; Selwyn, Neil. "‘So What?’…A Question that Every Journal Article Needs to Answer." Learning, Media, and Technology 39 (2014): 1-5; Shoket, Mohd. "Research Problem: Identification and Formulation." International Journal of Research 1 (May 2014): 512-518.

Structure and Writing Style

I.  Types and Content

There are four general conceptualizations of a research problem in the social sciences:

• Casuist Research Problem -- this type of problem relates to the determination of right and wrong in questions of conduct or conscience by analyzing moral dilemmas through the application of general rules and the careful distinction of special cases.
• Difference Research Problem -- typically asks the question, “Is there a difference between two or more groups or treatments?” This type of problem statement is used when the researcher compares or contrasts two or more phenomena. This a common approach to defining a problem in the clinical social sciences or behavioral sciences.
• Descriptive Research Problem -- typically asks the question, "what is...?" with the underlying purpose to describe the significance of a situation, state, or existence of a specific phenomenon. This problem is often associated with revealing hidden or understudied issues.
• Relational Research Problem -- suggests a relationship of some sort between two or more variables to be investigated. The underlying purpose is to investigate specific qualities or characteristics that may be connected in some way.

A problem statement in the social sciences should contain :

• A lead-in that helps ensure the reader will maintain interest over the study,
• A declaration of originality [e.g., mentioning a knowledge void or a lack of clarity about a topic that will be revealed in the literature review of prior research],
• An indication of the central focus of the study [establishing the boundaries of analysis], and
• An explanation of the study's significance or the benefits to be derived from investigating the research problem.

NOTE :   A statement describing the research problem of your paper should not be viewed as a thesis statement that you may be familiar with from high school. Given the content listed above, a description of the research problem is usually a short paragraph in length.

II.  Sources of Problems for Investigation

The identification of a problem to study can be challenging, not because there's a lack of issues that could be investigated, but due to the challenge of formulating an academically relevant and researchable problem which is unique and does not simply duplicate the work of others. To facilitate how you might select a problem from which to build a research study, consider these sources of inspiration:

Deductions from Theory This relates to deductions made from social philosophy or generalizations embodied in life and in society that the researcher is familiar with. These deductions from human behavior are then placed within an empirical frame of reference through research. From a theory, the researcher can formulate a research problem or hypothesis stating the expected findings in certain empirical situations. The research asks the question: “What relationship between variables will be observed if theory aptly summarizes the state of affairs?” One can then design and carry out a systematic investigation to assess whether empirical data confirm or reject the hypothesis, and hence, the theory.

Interdisciplinary Perspectives Identifying a problem that forms the basis for a research study can come from academic movements and scholarship originating in disciplines outside of your primary area of study. This can be an intellectually stimulating exercise. A review of pertinent literature should include examining research from related disciplines that can reveal new avenues of exploration and analysis. An interdisciplinary approach to selecting a research problem offers an opportunity to construct a more comprehensive understanding of a very complex issue that any single discipline may be able to provide.

Interviewing Practitioners The identification of research problems about particular topics can arise from formal interviews or informal discussions with practitioners who provide insight into new directions for future research and how to make research findings more relevant to practice. Discussions with experts in the field, such as, teachers, social workers, health care providers, lawyers, business leaders, etc., offers the chance to identify practical, “real world” problems that may be understudied or ignored within academic circles. This approach also provides some practical knowledge which may help in the process of designing and conducting your study.

Personal Experience Don't undervalue your everyday experiences or encounters as worthwhile problems for investigation. Think critically about your own experiences and/or frustrations with an issue facing society or related to your community, your neighborhood, your family, or your personal life. This can be derived, for example, from deliberate observations of certain relationships for which there is no clear explanation or witnessing an event that appears harmful to a person or group or that is out of the ordinary.

Relevant Literature The selection of a research problem can be derived from a thorough review of pertinent research associated with your overall area of interest. This may reveal where gaps exist in understanding a topic or where an issue has been understudied. Research may be conducted to: 1) fill such gaps in knowledge; 2) evaluate if the methodologies employed in prior studies can be adapted to solve other problems; or, 3) determine if a similar study could be conducted in a different subject area or applied in a different context or to different study sample [i.e., different setting or different group of people]. Also, authors frequently conclude their studies by noting implications for further research; read the conclusion of pertinent studies because statements about further research can be a valuable source for identifying new problems to investigate. The fact that a researcher has identified a topic worthy of further exploration validates the fact it is worth pursuing.

III.  What Makes a Good Research Statement?

A good problem statement begins by introducing the broad area in which your research is centered, gradually leading the reader to the more specific issues you are investigating. The statement need not be lengthy, but a good research problem should incorporate the following features:

1.  Compelling Topic The problem chosen should be one that motivates you to address it but simple curiosity is not a good enough reason to pursue a research study because this does not indicate significance. The problem that you choose to explore must be important to you, but it must also be viewed as important by your readers and to a the larger academic and/or social community that could be impacted by the results of your study. 2.  Supports Multiple Perspectives The problem must be phrased in a way that avoids dichotomies and instead supports the generation and exploration of multiple perspectives. A general rule of thumb in the social sciences is that a good research problem is one that would generate a variety of viewpoints from a composite audience made up of reasonable people. 3.  Researchability This isn't a real word but it represents an important aspect of creating a good research statement. It seems a bit obvious, but you don't want to find yourself in the midst of investigating a complex research project and realize that you don't have enough prior research to draw from for your analysis. There's nothing inherently wrong with original research, but you must choose research problems that can be supported, in some way, by the resources available to you. If you are not sure if something is researchable, don't assume that it isn't if you don't find information right away--seek help from a librarian !

NOTE:   Do not confuse a research problem with a research topic. A topic is something to read and obtain information about, whereas a problem is something to be solved or framed as a question raised for inquiry, consideration, or solution, or explained as a source of perplexity, distress, or vexation. In short, a research topic is something to be understood; a research problem is something that needs to be investigated.

IV.  Asking Analytical Questions about the Research Problem

Research problems in the social and behavioral sciences are often analyzed around critical questions that must be investigated. These questions can be explicitly listed in the introduction [i.e., "This study addresses three research questions about women's psychological recovery from domestic abuse in multi-generational home settings..."], or, the questions are implied in the text as specific areas of study related to the research problem. Explicitly listing your research questions at the end of your introduction can help in designing a clear roadmap of what you plan to address in your study, whereas, implicitly integrating them into the text of the introduction allows you to create a more compelling narrative around the key issues under investigation. Either approach is appropriate.

The number of questions you attempt to address should be based on the complexity of the problem you are investigating and what areas of inquiry you find most critical to study. Practical considerations, such as, the length of the paper you are writing or the availability of resources to analyze the issue can also factor in how many questions to ask. In general, however, there should be no more than four research questions underpinning a single research problem.

Given this, well-developed analytical questions can focus on any of the following:

• Highlights a genuine dilemma, area of ambiguity, or point of confusion about a topic open to interpretation by your readers;
• Yields an answer that is unexpected and not obvious rather than inevitable and self-evident;
• Provokes meaningful thought or discussion;
• Raises the visibility of the key ideas or concepts that may be understudied or hidden;
• Suggests the need for complex analysis or argument rather than a basic description or summary; and,
• Offers a specific path of inquiry that avoids eliciting generalizations about the problem.

NOTE:   Questions of how and why concerning a research problem often require more analysis than questions about who, what, where, and when. You should still ask yourself these latter questions, however. Thinking introspectively about the who, what, where, and when of a research problem can help ensure that you have thoroughly considered all aspects of the problem under investigation and helps define the scope of the study in relation to the problem.

V.  Mistakes to Avoid

Beware of circular reasoning! Do not state the research problem as simply the absence of the thing you are suggesting. For example, if you propose the following, "The problem in this community is that there is no hospital," this only leads to a research problem where:

• The need is for a hospital
• The objective is to create a hospital
• The method is to plan for building a hospital, and
• The evaluation is to measure if there is a hospital or not.

This is an example of a research problem that fails the "So What?" test . In this example, the problem does not reveal the relevance of why you are investigating the fact there is no hospital in the community [e.g., perhaps there's a hospital in the community ten miles away]; it does not elucidate the significance of why one should study the fact there is no hospital in the community [e.g., that hospital in the community ten miles away has no emergency room]; the research problem does not offer an intellectual pathway towards adding new knowledge or clarifying prior knowledge [e.g., the county in which there is no hospital already conducted a study about the need for a hospital, but it was conducted ten years ago]; and, the problem does not offer meaningful outcomes that lead to recommendations that can be generalized for other situations or that could suggest areas for further research [e.g., the challenges of building a new hospital serves as a case study for other communities].

Alvesson, Mats and Jörgen Sandberg. “Generating Research Questions Through Problematization.” Academy of Management Review 36 (April 2011): 247-271 ; Choosing and Refining Topics. Writing@CSU. Colorado State University; D'Souza, Victor S. "Use of Induction and Deduction in Research in Social Sciences: An Illustration." Journal of the Indian Law Institute 24 (1982): 655-661; Ellis, Timothy J. and Yair Levy Nova. "Framework of Problem-Based Research: A Guide for Novice Researchers on the Development of a Research-Worthy Problem." Informing Science: the International Journal of an Emerging Transdiscipline 11 (2008); How to Write a Research Question. The Writing Center. George Mason University; Invention: Developing a Thesis Statement. The Reading/Writing Center. Hunter College; Problem Statements PowerPoint Presentation. The Writing Lab and The OWL. Purdue University; Procter, Margaret. Using Thesis Statements. University College Writing Centre. University of Toronto; Shoket, Mohd. "Research Problem: Identification and Formulation." International Journal of Research 1 (May 2014): 512-518; Trochim, William M.K. Problem Formulation. Research Methods Knowledge Base. 2006; Thesis and Purpose Statements. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Thesis Statements. The Writing Center. University of North Carolina; Tips and Examples for Writing Thesis Statements. The Writing Lab and The OWL. Purdue University; Pardede, Parlindungan. “Identifying and Formulating the Research Problem." Research in ELT: Module 4 (October 2018): 1-13; Walk, Kerry. Asking an Analytical Question. [Class handout or worksheet]. Princeton University; White, Patrick. Developing Research Questions: A Guide for Social Scientists . New York: Palgrave McMillan, 2009; Li, Yanmei, and Sumei Zhang. "Identifying the Research Problem." In Applied Research Methods in Urban and Regional Planning . (Cham, Switzerland: Springer International Publishing, 2022), pp. 13-21.

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Basic vs. applied research: what’s the difference?

Last updated

27 February 2023

Reviewed by

Cathy Heath

Research can be used to learn new facts, create new products, and solve various problems. Yet, there are different ways to undertake research to meet a desired goal. 

The method you choose to conduct research will most likely be based on what question you want to answer, plus other factors that will help you accurately get the answer you need. 

Research falls into two main categories: basic research and applied research. Both types of research have distinct purposes and varied benefits. 

This guide will help you understand the differences and similarities between basic and applied research and how they're used. It also answers common questions about the two types of research, including:

Why is it called basic research?

What is more important, basic research or applied research?

What are examples of pure (basic) research and applied research?

Analyze basic and applied research

Dovetail streamlines analysis to help you uncover and share actionable insights

• What is basic research?

Basic research (sometimes called fundamental or pure) advances scientific knowledge to completely understand a subject, topic, or phenomenon. It's conducted to satisfy curiosity or develop a full body of knowledge on a specific subject.

Basic research is used to bring about a fundamental understanding of the world, different behaviors, and is the foundation of knowledge in the scientific disciplines. It is usually conducted based on developing and testing theories.

While there is no apparent commercial value to the discoveries that result from basic research, it is the foundation of research used for other projects like developing solutions to solve problems. 

Examples of basic research

Basic research has always been used to give humans a better understanding of all branches of science and knowledge. However, it's not specifically based on identifying new things about the universe.

Basic research has a wide range of uses, as shown in the following examples:

Investigation into how the universe began

A study searching for the causes of cancer

Understanding the components that make up human DNA

An examination into whether a vegetarian diet is healthier than one with meat

A study to learn more about which areas in the world get the most precipitation

Benefits of conducting basic research

Called basic research because it is performed without an immediate or obvious benefit, this type of research often leads to vital solutions in the future. While basic research isn't technically solution-driven, it develops the underlying knowledge used for additional learning and research. 

There are many benefits derived from basic research, including:

Gaining an understanding of living systems and the environment

Gathering information that can help society prepare for the future

Expanding knowledge that can lead to medical advances

Providing a foundation for applied research

• What is applied research?

Applied research studies particular circumstances to apply the information to real-life situations. It helps improve the human condition by finding practical solutions for existing problems.

Applied research builds off facts derived from basic research and other data to address challenges in all facets of life. Instead of exploring theories of the unknown, applied research requires researchers to use existing knowledge, facts, and discoveries to generate new knowledge. 

Solutions derived from applied research are used in situations ranging from medical treatments or product development to new laws or regulations.

Examples of applied research

Applied research is designed to solve practical problems that exist under current conditions. However, it's not only used for consumer-based products and decisions.

Applied research can be used in a variety of ways, as illustrated by the following examples:

The investigation of ways to improve agricultural crop production

A study to improve methods to market products for Gen Z consumers

Examination of how technology can t make car tires last longer

Exploration of how to cook healthy meals with a limited budget

A study on how to treat patients with insomnia

Benefits of using applied research

Although applied research expands upon a foundation of existing knowledge, it also brings about new ideas. Applied research provides many benefits in various circumstances, including:

Designing new products and services

Creating new objectives

Providing unbiased data through the testing of verifiable evidence

• Basic research vs. applied research: the differences

Both basic and applied research are tactics for discovering specific information. However, they differ significantly in the way research is conducted and the objectives they achieve. 

Some of the most notable differences between basic and applied research include the following:

Research outcomes: curiosity-driven vs. solution-driven

Basic research is generally conducted to learn more about a specific subject. It is usually self-initiated to gain knowledge to satisfy curiosity or confirm a theory. 

Conversely, applied knowledge is directed toward finding a solution to a specific problem. It is often conducted to assist a client in improving products, services, or issues.

Research scope: universal scope vs. specific scope

Basic research uses a broad scope to apply various concepts to gain more knowledge. Research methods may include studying different subjects to add more information that connects evidence points in a greater body of data.

Meanwhile, applied research depends on a specific or narrow scope to gather specific evidence to address a certain problem.

Research approaches: expanding existing knowledge vs. finding new knowledge

Researchers conduct basic research to fill in gaps between existing information points. Basic knowledge is an expansion of existing knowledge to gain a deeper understanding. It is often based on how, what, or why something is the way it is. Although applied research may be based on information derived from basic research, it's not designed to expand the knowledge. Instead, the research is conducted to find new knowledge, usually in the form of a solution.

Research commercialization: Informational vs. commercial gain

The main basis of product development is to solve a problem for consumers.

Basic research might lead to solutions and commercial products in the future to help with this. Since applied research is used to develop solutions, it's often used for commercial gain.

Theory formulation: theoretical vs. practical nature

Basic research is usually based on a theory about a specific subject. Researchers may develop a theory that grows and changes as more information is discovered during the research process. Conversely, applied research is practical in nature since the goal is to solve a specific problem.

• Are there similarities between applied and basic research?

While some obvious differences exist, applied and basic research methods have similarities. For example, researchers may use the same methods to collect data (like interviews, surveys , and focus groups ) for both types of research. 

Both types of research require researchers to use inductive and deductive reasoning to develop and prove hypotheses . The two types of research frequently intersect when basic research serves as the foundation for applied research.

While applied research is solution-based, basic research is equally important because it yields information used to develop solutions to many types of problems. 

• Methods used in basic research and applied research

While basic and applied research have different approaches and goals, they require researchers or scientists to gather data. Basic and applied research makes use of many of the same methods to gather and study information, including the following:

Observations: Studying research subjects for an extended time allows researchers to gather information about how subjects behave under different conditions.

Interviews: Surveys and one-to-one discussions help researchers gain information from other subjects and validate data.

Experiments: Researchers conduct experiments to prove or disprove certain hypotheses based on information that has been gathered.

Questionnaires: A series of questions related to the research context helps researchers gather quantitative information applicable to both basic and applied research.

• How do you determine when to use basic research vs. applied research?

Basic and applied research are both helpful in obtaining knowledge. However, they aren't usually used in the same settings or under the same circumstances. 

When you're trying to determine which type of research to use for a particular project, it's essential to consider your product goals. Basic research seeks answers to universal, theoretical questions. While it works to uncover specific knowledge, it's generally not used to develop a solution. Conversely, applied research discovers answers to specific questions. It should be used to find out new knowledge to solve a problem.

• Bottom line

Both basic and applied research are methods used to gather information and analyze facts that help build knowledge around a subject. However, basic research is used to gain understanding and satisfy curiosity, while applied research is used to solve specific problems. Both types of research depend on gathering information to prove a hypothesis or create a product, service, or valuable process. 

By learning more about the similarities and differences between basic and applied research, you'll be prepared to gather and use data efficiently to meet your needs.

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Applied Research: Definition, Examples

The pursuit of information that can be directly applied to practice is aptly known as applied research. Applied research aims to determine the applicability of theory and principles by testing hypotheses within specific settings.

Table of Contents

What is applied research.

Researchers in this field try to find immediate solutions to problems facing society, an industrial or business organization.

The approach is much more useful as it strives to find information that will directly influence practice.

People cannot foresee the future well enough to predict what will develop from basic research. If we only did apply research, we would still be making better spears.

The needs of social action inspire applied research. It aims at finding a practical solution for an immediate problem of the society making optimal use of the available resources.

The problem-solving nature of applied research is conducted to reveal answers to specific questions related to action, performance, or policy needs.

In contrast to pure research, applied research entails large-scale studies with subsequent data collection problems.

Applied research is designed to solve practical problems of the modern world rather than to acquire knowledge for knowledge’s sake.

One might legitimately say that applied research aims to improve human conditions. For example, applied researchers may investigate ways and means to:

• Improve agricultural crop production;
• Treat or cure a specific disease;
• Improve the energy efficiency of homes, offices, or modes of transportation;
• Suggest innovative and modified methods of measurement in any specific investigation.

Some scientists feel that the time has come for a shift in emphasis away from purely basic research toward applied research for the sake of the human population.

This trend, they feel, is necessitated by the problems resulting from global overpopulation, pollution, and the overuse of the earth’s natural resources.

In recent years, applied research, under the banner of operations research, has extensive applications in health and family planning programs to identify problems and design and evaluate policies and programs that will deliver the most significant benefit at an affordable cost.

In social sciences, research is often a mixture of both basic and applied ; some stages of a study may have a basic flavor, while others may be more applied.

Examples of Applied Research

Eclampsia is a major cause of maternal mortality in Bangladesh.

From the clinical observations in Bangladesh and elsewhere, it is observed that the early cesarean section may nullify the violent effect of this grave disease.

To date, no such study has been undertaken in our country. It is proposed that a comparative study between Caesarean section and Vaginal delivery in Eclamsia be undertaken.

The study will help to reduce maternal and prenatal mortality considerably and thus improve our health status.

It has been observed that in Bangladesh, the proportion of women who are delivered through Caesarean section is very high.

It is suspected that a small height is one of the risk factors for difficult deliveries. A study may, therefore, be conducted to verify if this proposition is true.

Ethnic minority businesses are in existence in many parts of the world. Their effort to enter business is often explained as an essential alternative to earning and maintaining their livelihood.

Afro-Caribbean, Indian, Pakistani, and Bangladeshi settlers in Britain comprise a majority of the ethnic business communities.

These ethnic business entrepreneurs face various problems that inhibit their business development and activities.

Many organizations and services were developed to redress the small enterprise sectors in Britain.

Hakim (1994) undertook a study to identify the awareness and uses of different kinds of services by Bangladeshi ethnic entrepreneurs covering available advisory services and sources of assistance in Britain.

Based on his study findings, the author concluded that Bangladeshi ethnic entrepreneurs were not sufficiently aware of the advisory services and assistance provided by different organizations.

Those who were aware did not fully utilize these services. The author then made several recommendations for favorable action by the concerned authority.

In the adventure travel survey in a US county, the managers of a group of county river basin outfitters wanted to know how to increase customers’ satisfaction and repeat business for their multi-day river trips.

They wanted to make their business more predictable and profitable.

To achieve their goals, they applied consumer research with several river­outfitting companies to help answer questions of interest to managers.

Traditionally, basic research was considered an activity that preceded applied research, which preceded development into practical applications .

Recently, these distinctions have become much less clear-cut, and it is sometimes the case that all stages will intermix.

This is particularly the case in fields such as biotechnology and electronics, where fundamental discoveries may be made alongside work intended to develop new products, and in areas where public and private sector partners collaborate to develop greater insight into key areas of interest.

Basic Research vs. Applied Research

How does applied research differ from basic research in terms of its application.

While basic research gathers knowledge for the sake of knowledge and is driven by a scientist’s curiosity, applied research is designed to solve practical problems of the modern world and has direct practical applications.

How does applied research contribute to the business sector?

In the business sector, applied research can help identify entrepreneurs’ awareness and usage of different services. For instance, a study was conducted to determine the awareness of advisory services among Bangladeshi ethnic entrepreneurs in Britain.

How is applied typically conducted in terms of its scale and data collection?

Applied research often entails large-scale studies, which can lead to subsequent data collection challenges.

After discussing applied research, you need to know about other types of research. Check out our comprehensive resource for further clarity with the in-depth Research and Research Methodology Concepts resources .

Applied research aims to determine the applicability of theory and principles by testing hypotheses within specific settings, focusing on finding immediate solutions to societal or organizational problems.

The driving goal of applied research is to have practical payoffs or use of results, ensuring that the findings are used by sponsors or clients in decision-making.

Applied research is inspired by the need for social action, aiming to find practical solutions for immediate societal problems while using available resources optimistically.

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Putting Applied Research to Work in Your School or District

What is applied research, steps of applied research, form a research team, develop research questions, design research and collect data, analyze processes and disseminate findings, why you should try applied research, figure 1. the elements of applied research.

• The types of data to be collected (such as interviews, focus groups, surveys, observational field notes, student and teacher work, and existing quantitative metrics).
• The timeline for collecting data (such as one month, one semester, or an entire year).
• A plan for analyzing data (such as dividing up the data into manageable chunks, discussing themes that emerge from the data).
• Strategies for validating data (such as having multiple data sources and multiple interviewers).
• The types of research participants (such as what constituencies are important to understanding a diversity of perspectives on the issue).

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6 Common Leadership Styles — and How to Decide Which to Use When

• Rebecca Knight

Being a great leader means recognizing that different circumstances call for different approaches.

Research suggests that the most effective leaders adapt their style to different circumstances — be it a change in setting, a shift in organizational dynamics, or a turn in the business cycle. But what if you feel like you’re not equipped to take on a new and different leadership style — let alone more than one? In this article, the author outlines the six leadership styles Daniel Goleman first introduced in his 2000 HBR article, “Leadership That Gets Results,” and explains when to use each one. The good news is that personality is not destiny. Even if you’re naturally introverted or you tend to be driven by data and analysis rather than emotion, you can still learn how to adapt different leadership styles to organize, motivate, and direct your team.

Much has been written about common leadership styles and how to identify the right style for you, whether it’s transactional or transformational, bureaucratic or laissez-faire. But according to Daniel Goleman, a psychologist best known for his work on emotional intelligence, “Being a great leader means recognizing that different circumstances may call for different approaches.”

• RK Rebecca Knight is a journalist who writes about all things related to the changing nature of careers and the workplace. Her essays and reported stories have been featured in The Boston Globe, Business Insider, The New York Times, BBC, and The Christian Science Monitor. She was shortlisted as a Reuters Institute Fellow at Oxford University in 2023. Earlier in her career, she spent a decade as an editor and reporter at the Financial Times in New York, London, and Boston.

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