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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

Tips to Engage with Polls & Trivia

More from AhaSlides

ASEA Product Presentation

13 min presentation of the products by Alan Noble

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14 best product demo video examples (that are easy to recreate)

Turn your texts, PPTs, PDFs or URLs to video - in minutes.

Creating a product demo that clearly explains your offer, resonates with your target audience, and gets you more customers can feel more daunting than scaling Mount Everest's snowy peaks in flip-flops. But hey, you're doing marketing, and that's the job!

Here's the good news: Making product demo videos that convert is not mission impossible.

The demo videos below show you how to create "sign me up" magnets packed with engaging storytelling and visuals. They're all great examples that you can draw inspiration from, use as templates for your own video, and share with your team.

We know you're here to watch, not read, but if you're interested in peeling back the curtain on what makes these videos so effective, check out the commentary text. We've walked you through the key parts of each demo video and why they're worth your attention so you can create impactful demo videos with more clarity and confidence. 👇

What are product demo videos?

Product demo videos are relatively short videos that walk viewers through how a product or service works, telling the audience exactly what it does and why they need it. 

These videos mention key features and emphasize benefits with engaging visuals and clear explanations. They spark interest in viewers browsing your website, scrolling social media, or attending a sales pitch.

Often, B2B SaaS companies create product demos to sell to leads and convert them into customers. Typically, a software company will record a live demonstration webinar — like an actual Zoom call — and repurpose it as educational video content. 

Product demo videos can involve different techniques. You can create product demo videos with live-action footage, animations (either 2D or 3D) or even just a slideshow with a presenter. As you'll see in each demo video below, the goal is to make a product or service stand out through a compelling walk-through.

What makes a good product demo?

A good product demo introduces a simple solution to the viewer's problem. It uses engaging visuals, product or service features, and stories to demonstrate how the offering solves the audience's pain points. The best product demo videos tell enough to convince without overwhelming the audience and end with a clear CTA on what to do next.

When you start creating videos, stay under the 30-minute waffling zone and correlate their length with the audience's awareness level: 

• For low awareness , create short one to two-minute demos that spark interest and leave them wanting more. 
• For high awareness , you can create videos of five minutes or more. Dive deeper into how the product works or helps, address specific needs, and showcase its complexity. 

The format you choose depends on the goal of your video. For example, an animated product demo video typically will be shorter and provide an overview. This means it's great for product awareness and lead generation. On the other hand, a webinar-style video can dive more deeply into the product's features and benefits providing the information someone needs to convert into a customer.

14 outstanding product demo video examples

Ready to be inspired? Here are 14 product demo videos exemplifying the perfect blend of clarity, storytelling, and visual engagement. Watch and learn how these masters of the craft showcase their offerings.

1. Food delivery promo by Magic Meal

Forget dry, boring demos and emulate this Magic Meal video that feels like a breath of fresh air. Blending product marketing appeal with valuable info, the video lasts less than two minutes. But in that time, it hooks you in and motivates you to change your life with their food delivery service, bite by bite.

This video demo ditches the hard sell and takes you on a relatable journey to transform your eating habits. Notice how it taps into the universally appealing idea of a glow-up.

Magic Meal positions itself as the solution to slaying the everyday woes of meal prep and handling dietary restrictions. The problem-solving angle makes the product demo video informative and highly relevant to the audience.

At the end of the product demonstration, we're left with a warm invitation to start the wellness journey. Now, that's how you seamlessly transition from story to call-to-action.

2. AirTable product demo video

Many software product demos put you to sleep faster than a counting sheep convention, relying mostly on some dull screen recording. But Airtable shows off its cool software without putting viewers to sleep. And they do it by opening with a real-world example of managing a fashion brand's campaigns and assets.

This video demo shows how Airtable could fit into your work life by providing examples you can relate to. It demonstrates the software's benefits and ease-of-use value proposition as clearly as day.

The voiceover artist makes the narration feel like having a friend explain things. Thanks to the personal approach, you stay hooked throughout the entire software demo video and feel excited about Airtable less than five minutes in.

3. App promo video by BankScout

Want a short, attention-grabbing demo video that explains your product in less than a minute? BankScout app's 26-second promo video packs a punch with concise messaging, a clear value proposition, eye-catching visuals, and a personal touch from a friendly face.

Short attention spans? No problem. In mere seconds, BankScout introduces its app, highlights its unique selling points, and addresses security concerns, which are critical for a financial app and help build trust with the audience.

Phone snippets mixed with a friendly voiceover keep things dynamic and easy to follow. This short and sweet product demonstration video is a gem — it shows you exactly why you need it in your life.

4. Risk assessment & method statement live demo

HandsHQ took their software product demo live on Zoom and recorded it for further use. This real-time interaction allows the presenter to address questions as they pop, clarify doubts, and tailor the presentation to the audience's interests on the spot.

As a 26-minute presentation, this product demo video walks viewers through the HandsHQ software, covering everything from the initial login to creating and managing risk assessments and method statements (RAMS). The scenarios and examples relate to the audience's daily tasks and challenges. They all help you visualize how the software fits into the daily grind and increase the likelihood of adoption.

The HandsHQ live demo on Zoom isn't just an informative verbal run-through. It's also engaging. With interactivity, in-depth software coverage, real-world relevance, and a user-friendly presentation, it connects with the audience and shows how their software can make life easier.

5. Apple Vision Pro product demo

Apple's Vision Pro demo video speaks to desires and needs and literally shows the magic of what it's like to experience its immersive world firsthand. The approach in this product launch video is all the more valuable since we're looking at a… spatial computer 👀.

The product video shows you the world through the eyes of a Vision Pro user. It's a stunning video that gives you a clear picture of what it's like to have a personal screen, control tech with natural gestures, and explore mixed realities simultaneously. 

But right when you're getting comfy with the new features and feeling like a user, action switches, and you start seeing, from a distance, the user with the headset on. This is quite the clever "dual perspective" — it's not just storytelling; it's bringing the future to life.

The video demonstrates how the product might fit into your everyday routine and makes you start craving that futuristic feeling in your own hands.

6. Company intro video by ACME

This short, 36-second video is a demo with a twist. Unlike other demo video examples, it introduces a company instead of a product. " Welcome to ACME, where ambition meets innovation, " they say, setting the stage with a vibe of pushing boundaries and dreaming big, kind of like a brand's video introduction.

It's not just the bold opening that makes this video stand out. It's how they show, don't tell, their dedication to excellence by sharing real stories of their customers and giving you a taste of quality and purpose that feels like home.

With a nod to "endless possibilities," they're not just talking about today. Instead, they make you look at the future. More than just a demo, their video is a call to join: "Are you motivated by innovation and excellence? Enter the ACME family!"

7. Sphero's programmable robot RVR promo

Robots need product demo videos, too, and one robotics company, Sphero, just nailed it with their RVR video. Check out how they're introducing the small-but-mighty programmable RVR, demonstrating its unique features, capabilities, versatility, and ease of use.

From the start, they tell us to forget complicated setups because RVR is ready to roll "right out of the box." That's a great selling point for those eager to skip the hassle of assembly and dive into programming. Speaking directly to beginners, educators, students, and tech hobbyists shows that Sphero knows its target audience and goes for broad appeal through ease of use.

Meeting the people behind the robot adds a human touch and makes the audience trust its quality more. The video shows the RVR's versatility, from classrooms to outdoor adventures, and gets you pumped to have one in your hands.

8. Duolingo's AI technology product demo video

In this example, Duolingo shows us what it's like to repurpose an event like their Duocon and, with a little bit of creative editing, turn it into impactful demos for social media. This one sits on YouTube, further educating potential customers and working toward brand recognition.

The video features Klinton Bicknell, Duolingo's Head of AI, so it immediately lends credibility and authority to the information shared. He breaks down the complex AI stuff in a way even non-techies can understand. And because it's more of a language learning app presentation than a product video, it cleverly mixes the talk with supporting app screenshots and images.

Viewers don't scratch their heads at confusing jargon, as with other product demonstration examples. They get clear, animated video visuals that make the "AI magic" real. This demo captures the viewer's attention and makes Duolingo's tech product stand out by translating its AI and showing how its personalization, engagement, and constant innovation make it a must-have for language learners.

9. Asana onboarding training video

Many organizations use onboarding videos that teach employees how to use the software. But most product demo videos in this category aren't necessarily exciting for the learner. So, here's a fresh take on the classic demonstration video — a mini-course packed with five quick 2-minute videos that show you the ropes step-by-step.

Concise and focused, the course provides bite-sized knowledge that gets you up and running fast. It gives you the essentials to do your work like a pro and respects your time, protecting you from information overload.

Seeing the app's interface, how to navigate it, and how to perform specific tasks creates a tangible learning experience that captures the viewer's attention — it's the kind of experience you can't get from abstract descriptions alone. Clearly, this product demo video course is quite the quick-start guide.

10. Aeroccino Plus product demo video by Nespresso

Talking demos with monologue voiceovers can feel boring and monotonous. But what if you have no voiceover and rely solely on the visuals? Nespresso demonstrates how you can create an excellent demo using high-quality footage and excellent video editing.

Visual clarity makes this milk further shine. We've got silky smooth milk frothing to perfection, with close-ups of every detail of the physical product (button, markings, even the lid) and pouring steamy hot coffee.

In under one minute, we understand what the product does and how it looks in a real kitchen setting. The visuals instantly show you how easy it is to use and prompt you to imagine the delicious possibilities in your own kitchen.

11. Place app product demo video by IKEA

Are you looking to introduce new technology to the market? Learn from this simple but great product demo video by IKEA that shows how their augmented reality app solves so many furniture headaches. 

We see a room and a hand holding the phone. The app on the phone scans the room, and the hand selects, moves, and places furniture within the space. This walk-through shows how the app works through the audience's eyes.

The promise is clear, too, and introduced with humor — visuals of real people's furniture struggles, with it-doesn't-fit dreads and measuring mishaps make you think, "Yep, been there, done that."

And the best part? There are no lengthy explanations. They show you how it works, remind you of your furniture pain point, and then hit you with a clear call to action: " Try IKEA Place in your place. " Simple, sweet, and effective.

12. Mach X sneakers promo video by HOKA

HOKA's Mach X video lets you step into a runner's shoes. Sunny, the presenter, is a triathlete pro who demos the shoe for you herself.

Rather than being about fancy product features, the video shows the Mach X in real life. It demonstrates how comfy, supportive, and fast it can be, demonstrating a deep understanding of the audience's pain points. Following a compelling storyline, it clearly explains the product benefits from someone who knows how to run inside and out and wears the shoes herself.

So, they get bonus points for credibility and relatability, but the video also reveals the tech behind the comfort and speed. It helps viewers understand how the product is assembled, making it appealing for casual runners and gearheads who love the science stuff.

Plus, the upbeat background music and cool running footage keep things exciting, just like the Mach X itself.

13. Time tracking app promo video by TimeSave

TimeSave is a time-tracking app for time management, productivity, and organization. While its presentation is short, it's also effective. Notice the concise messaging and practical demonstration of key features:

The main idea is that this app saves you from the frustration of complicated and cluttered time management alternatives. This short and punchy video shows exactly what you need to know — how the app helps you manage your time, boost productivity, and stay organized. There's really no fluff, just the good stuff.

By the end of the product demo video, you'll be itching to download TimeSave and see how it can improve your life on the spot.

14. Google's Dear Sophie product demo

Email services are hard to promote in a world where we all send, receive, and ignore tens of emails a day. But Google's Gmail-focused promo video turns it up a notch with a heart-warming, innovative twist.

"Dear Sophie" has universal appeal. We all want to preserve memories for our loved ones, which makes this promo so relatable that it transcends languages and cultures.

Notice how Google's ecosystem, focusing on Gmail, is cleverly integrated into the storyline. There are no boring explanations or tech jargon, just a subtle demonstration of Gmail in action.

Product marketing-wise, the ending is fireworks. " The web is what you make of it, " followed by the Google family of products, promotes using the internet to create more meaningful connections and experiences.

Rather than telling you to buy something, this product demonstration video inspires you to think deeper, to see how Google can enrich your life and make the most of life's precious moments. 

Create eye-catching, professional product demos yourself

Great product demo videos engage viewers and boost sales. You've seen the inspiring examples from above. Why wait to create your own product demo video?

Use this free AI video maker to produce a video with AI in the next five minutes. The AI video maker Synthesia lets you quickly generate professional-looking product videos without equipment or experience.

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Examples of Harnessing the Power of Product Demonstration (DEMO) Videos

Need help presenting your product to consumers? Demonstration videos are a powerful tool in marketing strategies, offering viewers a firsthand look at the features, benefits, and practical applications of a brand’s product or service. These videos provide a virtual showcase, allowing potential customers to visualize how the product works and how it can address their needs or solve their problems. Often videos accomplish this by illustrating situations that highlight difficulties without their product. With the rise of online shopping and digital marketing, product demonstration videos have become increasingly vital in capturing consumer interest and driving sales. When executed effectively, these demos have a profound impact on customer engagement and sales, as they offer a compelling and immersive experience that educates, informs, and persuades viewers.

What is a Product Demonstration Video?

A product demonstration video is a type of marketing content that visually showcases how a product works and its value to potential customers. These videos are designed to provide a clear and detailed explanation of the product's features, benefits, and practical applications. By illustrating real-life scenarios and addressing common consumer concerns, product demonstration videos help potential customers understand how the product can meet their needs and solve their problems.

Benefits of Product Demonstration Videos

By visually showcasing how a product works and its value, companies can effectively communicate complex information in a digestible format to their consumers, thereby fostering understanding and trust. Additionally, video demonstrations have the power to evoke emotions and create memorable experiences, leaving a lasting impression on viewers. Whether it's showcasing the functionality of a new gadget, the versatility of a kitchen appliance, or the performance of a software solution, well-executed video demonstrations have become a cornerstone of modern marketing strategies, driving customer engagement, conversion rates, and ultimately, business success.

Why product demonstration videos are effective marketing tools

The combination of visual appeal and engagement prove to be powerful marketing tools for product demonstration videos. In leveraging the sense of sight and sound, companies create an immersive experience for their viewers while engaging them to understand their product in action and understand its capabilities. These tools enhance comprehension and retention of information for the viewer.

Building Trust and Credibility

To build trust with potential customers, videos should showcase the product’s features, benefits, and practical applications in a real-world context. With engaging visuals, product demonstration videos encourage higher levels of engagement compared to advertisements with static images and text. As a result, product demonstration videos emerge as a versatile and impactful tool for driving brand awareness, influencing purchasing decisions, and ultimately, boosting sales.

Highlighting Features and Benefits

Product demonstration videos offer a clear demonstration of product features and benefits by providing a visual walkthrough of how the product works and what it can do for the consumer. Through weaving elements of narration, visuals, and sometimes even interactive pieces, these videos effectively highlight key features and showcase their practical applications in real-life scenarios. By presenting the product in action, viewers can see firsthand how it solves a particular problem or fulfills a need, making it easier for them to understand its value proposition in a diverse market.

Emphasizing Unique Selling Points

Additionally, these videos often emphasize the unique selling points of the product, such as its durability, efficiency, or ease of use, helping viewers make informed purchasing decisions. Overall, product demonstration videos serve as a comprehensive tool for educating potential customers about the features and benefits of a product, ultimately driving interest and increasing sales.

Developing Credibility Through Transparency

Product demonstration videos, which provide transparent and sincere depictions of the highlighted product, are crucial for developing credibility and confidence with prospective buyers. These videos create an authentic atmosphere that connects with viewers by presenting real-world usage scenarios and candid insights into its functionality. The core goal for brands is to illustrate the need and purpose for their product to consumers.

Addressing Consumer Concerns

Through showcasing the product's performance in several scenarios and addressing any potential issues or constraints, they promote an environment of openness and dependability. Additionally, the human element that is frequently included in these videos—such as client testimonials or professional recommendations—further strengthens their legitimacy and promotes confidence. Viewers are more likely to trust the brand and feel secure in their purchase selections when they observe the product in use and personally attest to its efficacy. As such, the product demonstration videos serve as powerful tools for building long lasting relationships with customers based on authenticity, transparency, and trust.

Qualities of a great product demonstration

A strong product presentation video possesses a number of essential elements that contribute to its ability to draw viewers in and encourage interaction.

Simplicity and Clarity

First of all, it places a high value on simplicity and clarity, communicating its idea in a way that cuts out irrelevant details and goes right to the point. By doing this, it keeps the audience interested and facilitates their understanding of the item being displayed.

Showcasing Key Features

Second, the film skillfully illustrates the important traits and advantages of the product, illustrating how it solves particular customer desires and problems. The value proposition is easily understood by viewers thanks to concise explanations and examples.

Engaging Storytelling

Thirdly, it uses narrative strategies and captivating storytelling to produce an immersive viewing experience. Whether through testimonials, relatable scenarios, or captivating visuals, the video draws viewers in and keeps them hooked until the end. Fourthly, high production quality is evident, ensuring polished visuals, crisp audio, and smooth editing that enhance professionalism and credibility.

High Production Quality

Fourthly, high production quality is evident, ensuring polished visuals, crisp audio, and smooth editing that enhance professionalism and credibility.

Lastly, the video addresses common consumer concerns and objections head-on, providing reassurance and building trust by transparently addressing any potential reservations viewers may have. By incorporating these elements seamlessly, a good product demonstration video not only informs but also inspires action, ultimately driving conversions and fostering customer loyalty.

Crafting Your Product Demo

Crafting an effective product demonstration video begins with a clear understanding of your objectives and audience. Define the purpose of your demo, whether it's to showcase product features, highlight benefits, or address specific consumer concerns. Simultaneously, identify your target market, understanding their preferences, pain points, and expectations.

Tailoring Your Video

With these insights, tailor your video accordingly, ensuring that it resonates with your intended audience and aligns with your overarching goals. Additionally, decide between live-action and animated demos based on your product type and audience demographics. Live-action videos may be more suitable for products requiring physical demonstrations or targeting a more mature audience, while animated demos offer versatility and appeal to younger or tech-savvy audiences. By carefully considering these factors, you can create a product demonstration video that effectively communicates your message, engages your audience, and drives desired outcomes.

Scripting Your Demo

An effective product demonstration video hinges on the scripting process, where clarity, engagement, and informativeness are paramount. Compose a script that communicates your message concisely while maintaining the viewer's interest. Clearly outline the key features and benefits of the product, ensuring that each point is presented in a compelling and easy-to-understand manner. To enhance authenticity and relatability, showcase real-life applications and scenarios where the product excels, allowing viewers to envision themselves using it in their own lives. Additionally, incorporate customer testimonials and reviews to provide social proof and build credibility. By weaving these elements seamlessly into the script, you can create a product demonstration video that resonates with your audience, instills confidence in your brand, and drives action.

Visual Storytelling Techniques

Taking advantage of this powerful marketing tool involves employing visual storytelling techniques to captivate and engage your audience. Storyboards are great tools when planning visuals that complement your message, ensuring a cohesive narrative flow throughout the video. Visual elements such as graphics, animations, and on-screen text can be strategically incorporated to enhance comprehension and retention of information. Additionally, implement interactive elements such as clickable annotations or interactive demos to encourage viewer engagement and participation. By involving viewers in the demonstration process, you can create a more immersive and memorable experience that leaves a lasting impression. Through thoughtful use of visual storytelling techniques, your product demonstration video can effectively communicate your message, resonate with your audience, and drive action.

Budgeting and Planning

These videos require careful budgeting and planning to ensure the efficient allocation of resources and adherence to realistic timelines. Identify the necessary resources, including equipment, talent, and production crew, and allocate budget accordingly. Set realistic timelines for each stage of the video production process, from pre-production planning to post-production editing, taking into account factors such as scriptwriting, filming, and editing. Prioritize tasks based on their importance and complexity, allowing ample time for revisions and adjustments as needed. By effectively managing resources and timelines, you can ensure that your product demonstration video is completed on schedule and within budget, while still meeting the highest quality standards.

Production Essentials

Another important aspect when building these videos is mastering the production essentials to ensure professional quality from start to finish. When filming, pay attention to lighting, sound, and camera angles to create visually appealing and engaging footage. Consider using a tripod or stabilizer to maintain steady shots and avoid shaky footage. Additionally, choose a suitable location that complements your product and avoids distractions. During the editing process, focus on creating a seamless flow between scenes, incorporating smooth transitions and relevant visual effects where appropriate. Pay close attention to audio quality, ensuring that dialogue is clear and background noise is minimized. Use editing software to enhance the overall look and feel of the video, adding titles, graphics, and animations to reinforce key points and maintain viewer interest. By mastering these production essentials, you can create a product demonstration video that stands out for its professionalism and effectively communicates your message to your audience.

Inspirational Product Demo Examples

Saas platforms: textedly ‍.

https://vimeo.com/869372216  

In this product demonstration video, Textedly effectively utilized a live-action actor to provide clear explanations of the purpose and functionality of their software messaging service. Additionally, they incorporated animation to visually illustrate the step-by-step process, enhancing comprehension and engagement for viewers.

Health & Wellness: MD Live ‍

https://vimeo.com/85490296  

MD Live's product demonstration video showcased a nurse guiding viewers through the product/service while incorporating a testimonial to illustrate real-life scenarios. This incorporation of a testimonial not only provided valuable insights but also added significant social proof to the demonstration.

Technology: Jacuzzi ‍

https://vimeo.com/87799920  

Jacuzzi's product demonstration video effectively captured viewer attention with an engaging introduction, showcasing key product features accompanied by uplifting music, while also providing insightful interviews with company employees to emphasize the significance of the brand and its innovative product.

IOT: Briskit ‍

https://vimeo.com/748161053  

Briskit's product demonstration video for their grill effectively showcases the step-by-step process of using the product through the use of an actor, accompanied by uplifting music and engaging graphics, resulting in an effective and captivating demonstration that keeps the viewer engaged without the need for dialogue.

Legal: Callahan

https://vimeo.com/559203059  

Callahan Law's product demonstration video effectively utilized narrative storytelling and an engaging script inspired by the theme of Magnum P.I., offering valuable tips on selecting a reputable attorney while building brand trust and credibility. The incorporation of memes further enhanced audience engagement, resulting in a compelling and memorable demonstration.

Home/Furniture: Puffy ‍

https://vimeo.com/869362724  

Puffy's effective product demonstration video gets straight to the point with a short and sweet presentation, where an actor swiftly assembles the product while a narrator provides a clear and concise step-by-step explanation, ensuring maximum impact and understanding for viewers.

Automotive: Sumitomo ‍

https://vimeo.com/508099498  

Sumitomo's effective product demonstration video addresses common questions about tire lifespan, enhancing trust and credibility through a combination of an actor speaking directly to the camera, b-roll footage showcasing their product in real-life situations, and engaging graphics that effectively convey the message.

Outdoor / Camping: Clearsource ‍

https://vimeo.com/646310027  

Clearsource's product demonstration video features an actor who articulately presents the product's features against a non-distracting white background, effectively illustrating key steps with the product in front of her, ensuring clarity and engagement for viewers.

Financial: Laurel Road: ‍

https://vimeo.com/741321691  

Laurel Road’s animation answers an important question that seeking homeowners have: “how much downpayment do you need?”. They also utilize clear graphics to help keep the viewer engaged.

Leveraging Your Product Demo

Leveraging your product demo involves strategic integration into your overall marketing strategies, beginning with measuring its performance and iterating based on feedback received. Incorporating your demo effectively into marketing campaigns entails identifying key touchpoints and seamlessly integrating the video into various channels such as websites, social media platforms, email marketing, and digital advertisements. Maximize reach and engagement by optimizing the demo for different platforms and devices, ensuring compatibility and a consistent user experience across all touchpoints. Utilize social media platforms to share the video organically and engage with your audience through comments, shares, and direct messages. Additionally, leverage email marketing campaigns to target specific segments of your audience and drive them to watch the demo. By strategically integrating your product demo into your marketing efforts and maximizing its reach and engagement across multiple channels, you can effectively showcase your product's value proposition and drive conversions.

In conclusion, the power of product demonstration videos lies in their ability to effectively communicate a product's features, benefits, and value proposition in a dynamic and engaging manner. By leveraging clear and concise scripting, engaging visual storytelling techniques, and high production quality, businesses can create impactful demos that resonate with their target audience and drive conversions. These videos serve as compelling examples of how to effectively showcase a product's capabilities and address consumer needs and concerns. As businesses seek to enhance their marketing strategies and connect with their audience on a deeper level, they are encouraged to leverage these examples as a blueprint for crafting their own impactful product demos. By following these proven strategies and qualities, businesses can create demos that captivate, inform, and ultimately inspire action, driving success in today's competitive marketplace.

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How to Make a Video Presentation With Audio in 8 Steps

Written by: Orana Velarde

Wondering how to make a video presentation with audio?

You're in the right place.

In this guide, we’ll cover the 8 steps to creating video presentations with voiceovers, pictures and music. We've also included tips for powerful presentations to help you get maximum results.

Here’s a short selection of 8 interactive presentation templates you can edit, share and download with Visme. View more templates below:

Jump to your desired section in the table of contents below.

8 Steps to Creating a Video Presentation

What is a video presentation, what makes a good video presentation, step #1: plan and strategize, step #2: organize your content, step #3: log in to visme and choose a template, step #4: input your content into the slides, step #5: add animations and transitions, step #6: add audio to your presentation, step #7: review and edit, step #8: download and share.

A video presentation is a presentation that can be shared and viewed as a video. Technically, for a presentation to be a video presentation, it must be an MP4 or MOV file type.

A video presentation can be shared online on YouTube, Vimeo and other social media platforms . The best part of a video presentation with audio is that you can share it widely without the need of being there to present the information in person.

Even a live presentation can be improved with a video slideshow. Simply give a live introduction during your webinar or summit, and then play your video presentation to the audience.

A video presentation becomes even more valuable and high-quality when you add audio to it. For example, adding a music clip or a narrated voiceover can do wonders to help you get your message across and leave a lasting impact.

Check out this "2021 Year in Review" video presentation we created at Visme.

Made with Visme Presentation Maker

Make your own video presentation in Visme! Create Now

A good video presentation will capture your audience’s attention until the very end.

When it comes to creating a video presentation, there is no definite checklist as to what constitutes a good video presentation. But there are some things you can do to make sure that yours is good enough to keep the viewer engaged.

For example:

• Think of your presentation as a video from the very beginning.
• Take the time to create an outline or storyboard of your slides.
• Make sure the information flows from one slide, or scene, to another.
• Preview your presentation as you put it together, making sure it flows well.
• Add animations and motion graphics only if they bring visual value.
• Stay balanced with animations and transitions throughout the scenes.
• Tell a story to improve content retention.

Using the tips above, you’re well on your way to creating a video presentation that is sure to make an impact.

Ready? Let’s get started with a step-by-step tutorial!

If you prefer watching over reading, here's a short video tutorial on how to create engaging presentations in Visme.

For any successful project to be a success, including your new video presentation, you must plan and strategize. You and your team need to know the purpose of the video presentation before you even start putting together content or visuals.

Because you need to know the reason, the why, behind the project. That way, the creation process will reflect those goals and take you in the right direction faster.

For example, if you want to create an explainer video about your new product line, do you want the goal to be brand awareness or sales, or both?

If it’s sales, then the messaging and visuals must be created for that purpose. If it’s awareness, then you can take a different approach at how to portray the new product line.

If you want both, then you can do a bit of both and tell a story about the product that explains how it’s made and how it will improve your customers' lives.

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Questions to ask before you create a video presentation.

Here are the most important questions to ask yourself and your team before you create a video presentation:

• Why do you need a video presentation?
• Who will watch this video presentation and where?
• What are you planning to convey?
• What story are you telling?
• Who do you want to convince, of what?
• How would you like the audience to feel when seeing your video presentation?
• Will it be in-house and private or public for the world to see?
• How can your company or brand sound like an expert in the topic?
• Do you want the audience to engage when they are done watching?
• Do you need a voiceover or maybe a music track will be enough?
• Is it necessary to hire voice talent or maybe a presenter you can film?
• Will you need to write a video script or not?

Write down a list of goals for your video presentation and make sure they are on-hand during every step of the process. Use these goal-setting worksheets and templates to get started.

Every person involved in the creation of the video needs to know about the purpose, goal and plan at all times — from stakeholders and designers to content creators, marketers and social media managers.

Here's a sample plan template you can use to keep up with your project goals, target audience, tactics and more. Share it with your team to help everyone stay on the same page.

Customize this template and make it your own! Edit and Download

Now that your team is on board and you know the purpose of your video presentation, it’s time to get organized.

This is a step with more value than you can imagine. In fact, it should be an un-skippable step to every visual project you create, along with the first step of planning and strategizing.

Start by organizing all the content for the presentation into a folder on your desktop. Include all the graphics, photos, video clips, audio bites and any brand assets. Create a document with all the written content and make notes on what the audio will be.

• For a voiceover, draft a script.
• For music, choose the perfect track.

Altnertiavely you can work smarter by using AI voice generator for your voiceovers or use Visme AI writer to craft a script if you're pressed for time.

With the written content, draft a simple outline or storyboard. For a video presentation, in particular, you should try a storyboard.

This step is especially important if you have stakeholders invested in seeing the final product and want to see the process.

How to create a storyboard in Visme.

It's easy! Use one of the Visme storyboard templates to put one together.

Remember, storyboards don’t need to be too detailed. The purpose of making one is to give an idea of what will be created. Don’t invest too much time in trying to perfect it.

Here are some templates to get you started.

Microwave Lunch TVC Storyboard

Web Development Storyboard

Tree Plantation Program Storyboard

Real Estate Business Customer Journey Storyboard

Art Therapy Storyboard

Mobile App Pros and Cons Storyboard

Create your storyboard View more templates

It’ll be easier to create a storyboard once you’ve already created the outline. The slide layout for a video presentation is much like the layout of a regular presentation.

For example, here is a broad outline for a regular presentation with sections:

• Slide1: Title and Subtitle
• Slide 2: Introduction - Table of Contents
• Slides 3: Section 1 Title
• Slides 4-7: Section 1 content
• Slide 8: Section 2 Title
• Slide 9-11: Section 2 content
• Slide 12: Summary or Review
• Slide 13: Conclusion and Closing

If your presentation doesn’t have defined sections to separate the content in, choose a good flow from one slide to another . For example:

• Chronological Order
• Problem and Solution
• Before and After
• Hero’s Journey progression

Browse presentation templates in Visme! Create Now

Now that you have a good idea of the purpose of your video, an outline or even a storyboard, it’s time to put it all together.

Log in to your Visme account and select a starting point for your video presentation. This could be:

• One of the four presentation themes with hundreds of slides and layouts to mix and match.
• A full-scale pre-designed presentation template with animation effects.
• One of our animated video templates.
• A previously created and imported PowerPoint presentation.
• An existing Visme slideshow without animation, video or audio.

Use your outline or storyboard to set up your slide order in the editor. Make sure you have all the slides you need to fit your content.

Now, it’s time to add the content to your slides. If you are starting with a blank canvas, you can use content blocks to help you layout the content in balanced compositions.

When adding the content to your slides, remember that people don’t want to read slides on videos. Keep the text to a minimum and use more visuals instead.

If you’ll be using a voice over for the online video presentation, then you’ll need hardly any text on the slides apart from titles and section titles.

For complementary visuals like images and backgrounds, look through the library on the left side menu of your editor. It’s also likely that you have a selection of images from your company that you want to use in your slides. Upload them to your library.

Add some uniqueness to your images by placing them inside frames or cropping them to fit next to colored shapes and sections.

For backgrounds, you have lots of choices — from full colors to gradients to animated and video backgrounds. Try photographs with filters for a subtle background that doesn’t compete with the foreground elements.

You can also add videos inside your video presentation, either uploaded or with a link to YouTube, Vimeo or Wistia. We suggest you use short videos in this case so that your final project isn’t excessively long.

Do you know how to make a video presentation that is impactful and fun to watch?

Just add animations and moving elements!

Visme comes with built-in with the following animated assets:

• Animated icons
• Shapes and lines
• Animated illustrations
• Animated characters
• Special effects
• Animated gestures
• Animated charts and data widgets

It’s time to bring it all to life and go from regular static presentation to video presentation.

At this point, you might already have some animated elements in your slides, maybe some animated icons or animated characters. Before you go ahead and animate anything else, review all the transitions between slides.

It’s important to understand that the animated elements, embedded or background videos, and audio you use must all match the transition between slides.

This is the magic sauce for transforming a normal presentation into a video presentation.

Let’s look at all the animation and transition options in your Visme dashboard and how you can use them to your advantage.

Animated characters, icons, illustrations and special effects.

All these elements have options to select the number of repetitions of their action and the speed. The higher number of repetitions you choose, the longer it will take to finish its action. The speed will make the action faster or slower. You can toggle both to find the perfect combination.

The completed action of any of these animated elements will override a timed transition. The transition will wait until the animation is finished to go ahead and start. You can adjust the final length of your animated elements by previewing your slide and taking note of its length.

Additionally, you can customize the poses that the characters portray and also the color of their clothes and skin. These deep customization options will help you stay on brand when creating your video presentations.

Stock videos and video backgrounds.

Videos you add from the editor or import from your computer have the option to trim to a desired length, loop or autoplay.

Alternatively, use video as a background. Stretch it to fit the entire slide and position it behind all the other content. The edit settings are the same as a regular video.

Visme offers a large selection of quality video clips to use as backgrounds or as complementary visuals. it's also easy to upload your own video to the library.

Animated backgrounds.

These loop on their own and are ruled by the transition settings. Animated backgrounds stand out so make sure you are keeping a balance with the elements in the foreground.

Manual animations.

Animations can be added to everything on your slide, including the videos and animated icons. You can tweak the settings to control when elements enter and exit the slide.

There are lots of options for these animations and you can time them using the animation settings. Try to keep animations on the same slide to a minimum so they're not distracting.

Smooth transitions.

Transitions can be added slide by slide or to the entire presentation at once. If you don’t go into the transitions menu at all, Visme will apply a staggered enter from the side that already looks great for presentations that you have to click on to continue to the next slide.

For video presentations, you’ll need to edit your transitions to happen automatically according to what is going on in your slide.

In general, you can make the transition happen after a specific number of seconds but if you have an animated element or audio clip that lasts longer, the transition won’t happen until the longest one has finished its action.

For slides with added video, make the transition happen either when the video ends or at a calculated time after the video has ended. Both are available options in the transition settings.

Transitions can be set in different styles, slide from the side top or bottom, or a simple fade or zoom. For a balanced composition, use the same style of transition throughout.

But if you want to get creative, use different transitions to design a more creative flow. Just make sure you don’t go overboard.

In the section above, we already talked a little about how audio works together with the transitions for a seamless video experience.

Now, let’s take a look at how to add audio inside Visme.

As you work on your video presentation, you might feel the need to work on animations, transitions and audio at the same time so that it all fits together in the best way possible.

To add audio to your presentation in Visme, you have several options:

Adding audio in the background.

Adding audio to each slide., tweaking the audio inside video clips., adding a voice over or narration..

To add a background sound clip, click on the top-left hamburger menu and select “Publish Settings”. This is where you can tweak your project's main settings. Click on the third tab "Sound."

Toggle background music on to release a dropdown that shows the options inside the editor or any .mp3 file you’ve added to your library.

Adjust the volume of this clip and choose if it will loop, fade in or fade out. You can also choose if the background audio will play at a specific point in time.

Any background audio will play under all other audio or video you add to the presentation. So make sure these are balanced and make sense together.

Inside the editor, you have the option of adding individual audio clips to each slide.

Choose from any inside the editor or upload your own. You’ll have the option to trim the length of the audio, its volume and if it loops or fades in and out.

Similar to the background audio, you can choose to start at a specific time during that slide’s progression.

When you add a video file that has audio in it, you can choose to keep the audio or turn it off. The option is inside the video settings in the “muted” tab.

You can add voiceovers to your video presentation in three different ways;

• A track in the background
• An imported clip to each slide
• Recorded over every slide using the Visme voiceover recording feature

Whichever you choose, remember to calculate all the play lengths along with the transitions so that everything flows well.

Now it’s time to review everything and make sure it’s perfect.

First up, do some proofreading of your text to fix any typos or grammatical issues. Make sure all the text is in the correct font and size to stay on brand and maintain a visual hierarchy.

Use the Present button and watch the entire video presentation from start to finish. Take notes along the way of things you notice that need a fix or edit.

If you want to see what the final project will look like to your audience, download a video version and watch it on your video player. Once again, take note of any necessary edits.

You’re done! That was easy, wasn’t it?

It’s time to share your video presentation with its intended audience. Click on the download button and select the MP4 file option.

If your video is especially long or full of features, it will take a bit longer to download. We’ll send you an email when it’s ready so you don’t have to watch the progress bar.

Go get a coffee or take a break for a job well done!

Once downloaded, upload your video to YouTube, Facebook or any of your favorite social media platforms.

If you created the video as part of a larger Visme project, upload it back into your editor. Use your video as part of an interactive report, or for your website, landing pages or email campaigns.

Ready to Create Your Video Presentation with Audio?

Are you ready to create your video presentation with audio? Visme offers all you need to create professional-looking video presentations with audio for any purpose and industry.

With plenty of ready-made presentation templates , you don't need video editing experience. And, since Visme is a web-based app, it doesn't matter if you use a Mac or PC computer.

Video presentations with audio are great for projects like:

• Annual reports
• Explainer videos
• Sales pitches
• E-learning courses
• Pitch decks
• Informational reports
• Advertising
• Explanations
• School reports
• Medical reports

If you’re still doubting if you know how to make a video presentation, just remember to follow the steps in this guide and use the tips in the first section to guide you through the process.

Don’t forget that the ultimate goal for your video presentation with audio is to leave a powerful, lasting impact on your audience.

Sign up for our presentation software and get started right away. Make simple video presentations or rich, interactive and memorable video presentations with audio, animations, characters, links, embedded content and other exclusive features.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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25 Best Product Demo Videos from Different Industries

Table of Contents ×

• 1 1. Apple Card
• 2 2. Mega Creator
• 3 3. LEGO Life
• 4 4. SoFi Hongkong
• 5 5. Nespresso
• 6 6. IKEA Place
• 7 7. Peloton
• 8 8. DuoLingo Push
• 10 10. FridaBaby
• 11 11. Survey Monkey
• 12 12. Sphero
• 13 13. Tasty
• 14 14. Google Translate
• 15 15. Nightingale
• 16 16. Pipedrive
• 17 17. Hootsuite
• 18 19. Airtable
• 19 20. Nike Free
• 20 21. HeadSpace
• 21 22. Nintendo Switch
• 22 23. Digivante
• 23 24. Salesforce
• 24 25. LinkedIn Learning
• 25 26. Zoom
• 26 Takeaway

A product demo video is the best way to showcase products or services. It similar with app demo videos or software demo videos. It will increase your product value . Also, it quickly taps into the heart of everyone because who doesn’t like watching a video, anyway?

Video demonstrations help customers understand the product they’re about to purchase. Rather than reading a product description in a boring blog post, or worse, in a crappy manual book, watching product demo videos is definitely more exciting.

More importantly, marketing videos is estimated to grow and reach up to 82% of the internet traffic in 2022. Marketing content like explainer and product demo videos contributed to 49% of the sales increase last year. So, there’s an undeniable truth about video marketing: it’s bound to bring success for every business.

If you’re looking for inspiration for what product demo videos excelled, you’ve come to the right page. Here are a few product demo video examples for your inspiration.

1. Apple Card

Apple is a one-of-a-kind brand. The company knows how to create a buzz and attract people to come over with simple commercial content. This ad is a perfect example of how a new launch can draw so much attention.

Apple Card is a brand-new credit card that serves simplicity over complexity. This latest product launch is met with high expectations after their previous successes. The promotional campaign follows a minimalist design and life-like movements that capture viewers’ attention from start to finish, making it one of the best product demonstration videos out there.

2. Mega Creator

Mega Creator is an online drag-and-drop design tool to create anything you want: social media graphics, brochures, book covers, and so on.

The best thing about this tool is its impressive collection of built-in graphic assets. In this calming video, you can see all Mega Creator’s assets — templates, photos, illustrations, icons, and AI-generated photos.

They are playfully moving across the screen to be placed on the artboards at the end of the video. The goal of this product demo video is to show that creating designs with Mega Creator is easy: chose a template, customize it, and export. No special skills, time, and effort are required.

3. LEGO Life

LEGO is every child’s all-time favorite toy. Hence, the video is designed to meet kids’ understanding. This product demo video has bright colors, fun icons, and loud music that appeals to kids of all ages.

LEGO’s cool product videos show how parents can use the free mobile application with their children to create adventures together while also providing opportunities inside the virtual world they are building on screen.

4. SoFi Hongkong

SoFi Hongkong is an investment app that lets you find trusted brokers easily. Users don’t need to deal with investment and financial scrutiny while using this app. SoFi demonstration video embodies the great combination of colors that truly represents the company. Infused with strong animation, viewers can learn more about the app and the brand itself within seconds.

5. Nespresso

The Nespresso coffee machine is so appealing in its allure. This great product video doesn’t just sell products; it tells a story about how your life will improve if you purchase one for yourself. The visual representation is just epic as if you’re there. As if you are the actor, holding a cup of coffee from the Nespresso machine and enjoying your morning breeze.

6. IKEA Place

IKEA’s new augmented reality app is an innovative way to make furniture shopping more enjoyable. Customers can use the IKEA Place App on their phone, available for iOS and Android devices, before buying anything from any of the ten different designer collections at home or online store locations around town.

The bright product demo video does a great job explaining how it works. It also has some excellent steps showing what customers should do if there isn’t enough room to fit every item side-by comfortably.

Peloton is an online fitness company that offers ridership classes from home. The video does a great job of showing how Pelotons offer more than just indoor cycling and gives potential customers what it feels like to take their class in real time.

This demo video describes that users might be hesitant about switching gyms or joining another gym membership. Therefore, the company offers an exciting solution by giving them a choice to cycle at home without dealing with changing gyms all the time.

8. DuoLingo Push

DuoLingo’s new feature is hilarious. This demo video features a character named “Wordsmith” who goes on adventures to teach people how to speak different languages with this interactive storybook style. Users can choose from activities such as matching phrases or completing sentences based on what they see on the screen by tapping them when prompted about pronunciation.

The video shows that DuoLingo can help you learn vocabulary more efficiently because it reinforces the correct usage of words rather than just showing spelling errors as other programs do without teaching proper sentence structure.

The product demo shows off clever interaction between the voiceover artist and actor. The live-action scenes with screenshots of software alongside them are shown perfectly using bright colors throughout, making the video stand out.

Brianna, the character, is so great from how articulate she sounded while talking on camera or wearing her signature Slack shirt. She makes the Slack representation astounding from the get-go.

10. FridaBaby

There are so many hilarious moments in the FridaBaby demo video presentation. This is one of the best-animated product demo videos on this list.

The honesty is refreshingly direct. It touches on every new parent’s pain points without leaving anything out about why these products will work wonders. As soon as you see them coming up next with an unconventional strategy like this one, you know the video is going places.

11. Survey Monkey

This two-minute product demo shows the many benefits and features that SurveyMonkey offers, including a walkthrough of their interface. Viewers can see how they send surveys quickly with this easy tool while also integrating it seamlessly into other platforms like Slack for an even more seamless experience.

With its 3D animation and live-action video demo, Sphero shows the whole process of creating RVR – a programmable robot. The company called themselves “Spheros,” Greek for a ball about how cute these little robots are when you first see them up close on your mobile device screen.

Sphero’s robot ball is a new and innovative toy that can be controlled through a mobile app. In the video, they show how students use their products to create programs for themselves.

Tasty has always succeeded in making a yummy-looking video that everyone can agree on. Looks like Tasty always goes the extra mile while creating product demo videos for YouTube. While you may be aware of its wholesome food content, you may wonder if Tasty has made another enticing video there.

Tasty is a food recipes network, and its app demo video for this product provides an intuitive walkthrough of what users can do. It simply tells you how to use it without overwhelming viewers with too many details or complicated instructions.

14. Google Translate

Google Translate has been the go-to place for when we need a quick translation over foreign languages. Sometimes it can be daunting to copy and paste a sentence into Google Translate every time you don’t understand a word. With the new Tap-to-Translate, you can find the meaning of foreign sentences in seconds.

This best demo video has perfectly described how Tap-to-Translate from Google works best on every device. The guidance inside the video also makes great tutorial content for every new user.

15. Nightingale

Nightingale’s demo video is one of the best examples of how a demo and promotional video is done correctly. Watching this commercial content feels like learning a new thing while also getting to know about the product through a short explanation.

This type of product demo doesn’t need a voiceover or additional music to accompany the information. Nightingale uses a great combination of soothing sounds with crystal-clear animation to describe the product well.

16. Pipedrive

The Pipedrive software product demo video is long, but it keeps you engaged till the end. It has clever animation and live-action elements to keep things interesting, as well as some catchy music that won’t get stuck in your head for days after watching it.

The voiceover artist does such an awesome job with this script. The scriptwriting also fits the personality of each section, making this demo reel perfect if they want a commercial that humanizes the brand.

17. Hootsuite

The Hootsuite video is a welcoming and informative introduction to the company’s social media tools. With minimal animations, it relaxes viewers without overwhelming them with too much information while offering valuable tips about how these services can benefit your business in an easy-to-understand way that doesn’t go over the top or bore anyone who watches it.

19. Airtable

Airtable is project management software that allows you to manage, track, and customize every project to meet the due time. This software demonstration video is classic. It demonstrates several different use cases, taking a quick approach to how users can operate the tool right away without dealing with some boring guidelines.

20. Nike Free

The Nike Free running shoes are the result of years of research and development. They’re designed to emphasize natural movement, which can be difficult for some people who have been wearing traditional sneakers that cause them to over-achieve or underperform because their muscles don’t receive enough stimulus from walking around all day long.

Nike’s demo video delivers a design principle where each part worked together fluidly without oppressive forces causing stress elsewhere; this idea later became known as “Natural Running Motion.”

21. HeadSpace

HeadSpace is a meditation app that has been critically acclaimed for its innovative approach to guided visualization. The company created an animated video showcasing the features of their product, and it easily ranks among one of the best made. It also allows users to learn how they can help live more smoothly and see what it feels like using HeadSpace’s intuitive interface in real-time.

No music at all was used because there isn’t any need for this type of content – just calming voiceovers by founder Andy Puddicombe as you follow along on your own device or listen from home without needing anything else other than yourself.

22. Nintendo Switch

https://youtu.be/f5uik5fgIaI

The Nintendo Switch is a unique video game console that can transform from a home to a handheld. This product brings people together through gaming, no matter where you are, whether in your bedroom or on an airplane.

The live-action footage with 2D elements really sells how much fun these games could potentially be for all ages, including kids of different ages who usually prefer watching TV shows over playing video games with adults.

23. Digivante

Digivante aims to market the product and educate potential clients on how it works. To do this, they created an engaging motion graphic animation and informative screencast video combined perfectly for maximum customer satisfaction. So, people who barely know about this tool can quickly understand how to use Digivante within minutes.

24. Salesforce

The Salesforce CPQ & Billing tool demo video takes viewers on an entertaining journey through the product’s features by following a sales representative in his day-to-day work. The narrative is told from their perspective, providing more engagement and entertainment for those watching it unfold.

The product demo video for Salesforce CPQ & Billing tool is a story that takes the viewer as one of its characters. It highlights features and scenarios, using humor to bring engagement in an entertaining way.

25. LinkedIn Learning

This LinkedIn Learning video is engaging and aspirational with its message, the right tone for professionals. The creators tell how they can help you grow professionally by recommending content based on your skills. The video isn’t all about common information, but it gives people something useful in their workday.

Nowadays, who doesn’t use Zoom? This video conferencing platform has seen its success after everyone was forced to stay at home. People can use Zoom right away, there’s no need for demo videos or tutorials to help them operate the app. However, did you know how Zoom’s product demo looked before?

This product demo video for YouTube described the meaning of being traditional. The product demo video is easy-to-understand because it perfectly demonstrates the features of Zoom. It quickly jumps into how individuals can use and benefit from the app, leaving viewers with a clear picture of what this app has to offer them.

Product demo videos are one of the greatest marketing content, proven to drive revenue. While it may take longer to provide a comprehensive yet compelling product demo video than to write it on a boring blog post, you wouldn’t believe the results from this type of marketing content.

This list should help you find inspiration for making a product demo video. If you’re ready to create product demo videos , let’s roll with Breadnbeyond by clicking the banner below:

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7 High-Converting Examples of eCommerce Product Videos with Templates

• product video ideas with templates

Product videos can be make-or-break moments for your brand – 84% customers say they’ve been convinced to make a purchase solely based on a brand’s video. But with the increasing competition in the space, unless you create product videos that provide quality information, you might be losing out on a lot of potential customers.  

And that’s why we’re here! 

In this post, we’re going to show you the top 7 types of product videos that’ll get you the most eyeballs in 2022, along with real-life product video examples and templates to get started with! Not just that, but we've also included 10 pro tips on how to make a product video that will drive conversions and help you avoid common pitfalls. 

Let’s begin.

The top 7 product video ideas of 2022

In this section we’ll cover the top types of product videos that will help you get more engagement and conversions in 2022. Along with every product video idea, we’ve also included examples to learn from and a ready-to-use template so you can start creating your own eCommerce videos right away.

1. Product demo video

A product demonstration or demo video shows potential customers how your product works and is a compelling way to communicate your product’s value. Demo videos are amongst the most commonly used product video ideas and with 72% of customers saying they would rather learn about a product or service by way of video, it’s imperative that you make demo videos a part of your video marketing arsenal.

For instance, in their demo video, Slack uses live-action techniques with the combination of 2D animation, screencast and to-the-point narration to draw the audience’s attention to the most important features.

When you’re making your product demo video, focus on covering all important details and making sure your narration is crisp and clear. You can also reuse your demo as a product video for Amazon. 

You can get started with making a demo video using one of the many free product video templates on Invideo. This is a great one to get started with:

Click here to get started with this template. 

2. Promo videos

Creating promotional videos for your brand is another great product video idea. Product video ads are designed to intrigue customers and get them excited about a new product. They’re usually short, super exciting, and leave viewers wanting more — which is also why they’re sometimes referred to as teasers. While teasers and video ads have been one of the most popular product video ideas for ages, companies are getting increasingly creative with promoting their products online, using motion graphics , animations, and interactive techniques to reach out to their audiences.

This promo video by Social Lite Vodka is a great example of a teaser that leaves you wanting more: 

Before you get down to making your promo videos, ensure that you have high quality footage because there’s only so much that you can do with low quality videos and photos. Once you have your HD footage in place, you can take the Social Lite product video idea and make a great promo video for yourself using this ready-to-use product video template on InVideo: 

Click here to get started with this template.

3. Product explainer video

Explainer videos are used to explain a product or service or educate audiences about a particular topic. Also referred to as how-to videos or instructional videos, these eCommerce videos often use a mix of live action and animation to showcase a topic in an engaging format. 

Audiences are much more likely to learn about your business or topic of expertise from easy how-to videos than they are from a long article - which makes them one of the most popular types of videos around. 

This product explainer video by Amazon Echo, promotes the new model while also clearly explaining how the Echo works and the benefits to customers:

You can create your own explainer video by using a product video template like this one: 

4. User-generated videos

User-generated videos are one of the most credible sources of social proof and hence extremely valuable for brands. People are much more likely to buy a product based on a genuine review by someone who isn’t paid to say nice things about your product. 

This generated review and tutorial for InVideo is a great example of how user generated videos can organically promote your products or services:

But even if you cannot get your customers on camera, you can still turn testimonials, reviews, and comments given by them into a compelling video using a product video template by InVideo template like this one: 

5. Product animation video

One way to create product videos that stand out is to make them animated. Animated product demo videos are a great way to engage users using mascots and characters. Additionally, this product video idea also allows you to visualize stories that would otherwise be difficult to shoot live. Take a look at this saas product video example that uses animated characters to explain their product: 

If you have the resources, you can definitely use this product video idea and make an animation from scratch, but if you’re just getting started in this area, here’s a great animated product video template you can edit to make your own:

6. Product launch video

Product launch videos are a type of eCommerce video used specifically to launch a new product or app and are very similar to teasers. But unlike teasers, which give audiences a taste of what is to come, launch videos are released when a product or service has launched and reveals more information about the product. These video products sometimes also act as follow-up videos to teasers.

Product promotional videos work for audiences at the top and bottom of the funnel —new customers will feel intrigued, while loyal customers will feel like they are part of that magic and will continue to buy the new version of the product.

Check out this Stop-Motion product video example that advertises the launch of Expedia’s new app:

You can make this product video idea your own to create a compelling launch video for your brand by using a product video template like this one on InVideo: 

7. Mobile-first videos

With over 75 percent of videos being played on mobile phones, adopting a mobile-first policy with your video creatives is one of the most important things to consider in 2022. 

Here are a few things to keep in mind when designing product videos for mobile: 

- Your eCommerce video shouldn’t ideally be longer than 5-15 seconds - Using fast, bold transitions in the beginning can help hook your audience.  - Ideally, place your logo within first 5 seconds of the video product so viewers see your brand before they move on to another video (if they know and like your brand, this is a great way of getting them to pause and watch the video) - Optimise your video for silent viewing by adding engaging text - Pay attention to the aspect ratio (9:16 works best, followed by 5:4 for mobile)

The product video templates on InVIdeo can be optimized for mobile viewing by choosing the 9:16 ratio on screen. For instance, you can create a mobile-first product video by using the template given below:

Now that you know what are the different types of product videos you can make, let’s look at some tips you’ll need to keep in mind when creating your own product videos.

10 tips to create effective product videos

A great product video is about more than just cinematic shots of your products. You need to account for your audience’s behaviour, tell an engaging story, and be clear about what you’re selling. 

Now that you have your product video ideas ready and you want to understand how to make a product video that’s effective, compelling, and gets you more customers, this section will take you through just how to do that. 

Here are 10 tips we will cover: 

1. Set goals for your product video 2. Create a script with your audience in mind 3. Be clear about what you’re selling 4. Tell a story 5. Get comfortable with the camera 6. Shoot high-quality videos 7. Prioritize audio 8. Edit, edit, edit  9. Add a call-to-action 10. Share your product video widely 

1. Set goals for your product video

Before you even begin, ask yourself, what’s your goal for making a product video? Setting a goal helps you determine everything from what direction you want to take with your product video, how you will go about creating it, what kind of idea will work best and how you will measure the ROI. 

You can set goals based on the different stages of a customer journey or actions you’d like potential customers to take after watching the video. 

- Building brand awareness: This involves introducing the need for your product and making your brand look good. A short teaser might work well to build awareness about an upcoming product.  - Generating leads or sales: This involves convincing prospects to get in touch or buy - Explaining features: This involves educating existing customers to improve adoption and retention. A video tutorial might make more sense here.

A simple way to go about setting your goals is to use the S.M.A.R.T strategy, which is quite popular in the world of marketing and will work very well for your product videos as well. 

Take a look at this video that explains what S.M.A.R.T goals are and how you can go about setting them to turn your product video ideas into reality:

2. Create a script with your audience in mind

Before you begin your product video shoot, make sure you have an airtight script. In order to  create the best video script possible, you’ll need to know who your ideal customers are. You might write a script that appears great on paper, but if you use formal language meant for a corporate audience when your ideal customers are techies who prefer a more casual approach, your video will fall flat. 

Keeping in mind your ideal customers will help you decide on your basic product video ideas, the tone, language and even type of video you create, ultimately increasing your video’s effectiveness. But to help you get started, here’s a short tutorial that explains how you can create effective explainer product videos for your brand or business:

For more help with scriptwriting, you can check out our step-by-step guide to writing a great video script. 

3. Be clear about what you’re selling

A creative high-concept product video may be artistic and fancy, but if viewers don’t know what you’re selling, they probably won’t be inspired to become customers. Go crazy with creatives by all means, but make sure that you’re as clear as possible about what your product is and how it will help potential customers.

Apple’s product videos always link back to their products and features. Check out this product video example by the phonemaker to understand how no matter what, their products are always front and center:

One way to make sure you’re clearly talking about your product is to focus on the benefits or unique selling points (USPs) of your product. Answer these questions to come up with a few:  

- Who are your competitors, and what do you love about your competitors’ products? Does your product do something similar - or better?  - What are some common threads in the reviews of your product or service?  - What’s the most positive thing about your product? 

4. Tell a story

Up to 83% of millennials said they wanted the companies to align with their own social values and will choose companies on a mission rather than those selling a glossy product. In this climate, it’s crucial for companies to demonstrate values beyond their products. The best way to do this is to adopt a storytelling approach. 

Don’t just create videos that focus on technical specs, but include product video ideas that feature the people behind your product, talk about why you exist, and how you want to help consumers. 

Mention’s product demo video does a great job of this - they’ve used real people to introduce the company, which gives a consumer a peek into the humans behind the company.

Pro-tip: Instead of using employees to tell your story - think about asking your customers. Customer testimonial videos are a great way to introduce your company in a genuine way without seeming like you’re selling a product.

5. Get comfortable with being on camera

Customers respond to unique or original brand personalities, so don’t be afraid to let yours  shine! Brand personalities are a great way to differentiate your product from the millions of similar products out there. 

To effectively communicate your brand’s personality on video, you might need to work on your camera presence - especially if you appear in your own professional videos. Appearing nervous, fidgety, or uncomfortable on camera will distract viewers from your message. Fortunately, this is something you can improve with practice. 

Watch this video for more pointers on how to appear comfortable on camera: 

Here are a few more things you should note while filming yourself:

- Use calm, open body language. Stand up straight since bad posture is very noticeable on camera. Don’t cross your arms as this makes you look closed-off. - Smile as much as possible as it will make you seem friendly and approachable - Make sure your speech is slow and clear - since most people won’t be able to catch faster speech on video - Watch footage of yourself and identify the areas where you could improve - you could also ask your colleagues and friends for their honest impressions. Make a conscious effort to work on their feedback.

6. Shoot high-quality videos

More often than not, your product video is your opportunity to make a first impression. Blurry footage or unclear photography can (and will) lead to a nose-dive in product sales. One of the key things you’ll need to remember is to maintain a consistent quality when doing a product video shoot.

For more info on the kind of equipment you’ll need to create stunning product videos, click here .

Here are a few pointers on how to make effective product videos

- Use a flat or white background and if you can’t make your background white, monochrome is the way to go. -  Light your video properly - don’t worry about capturing light at golden hour - standard studio lighting options are your friend - You don’t need a DSLR for great video. Your iPhone can shoot a simple product video just as well. - Shoot plenty of B-roll footage so you have the option of using it later if you’d like to. - Shoot from a variety of angles to add visual interest and break up a long monotonous video of you (or others) just talking.

7. Prioritize Audio

What most people don’t realise is audio quality is actually more important than video quality. People are quite willing to watch a video product that’s not shot in HD, they’ll even tolerate a slightly grainy video, but fuzzy, indistinct audio is often enough to make them hit the “back” button within a few seconds of starting the video.

Audio is important enough that a good microphone is the first piece of video recording equipment you should consider buying. Click here for more info on audio equipments you may want to invest in.

With a good mic, you’ll quickly become more aware of background noise - and be able to eliminate it more easily!

Check out these tips to learn how to improve audio in your videos:

8. Edit, edit, edit

Editing your product demo video is probably the most important step in the process. You can have great shots on professional equipment, but a badly edited video will put people off like nothing else! It's a good idea to have someone you trust view your final product video and make suggestions. You’ll be surprised at how much you learn from a bit of constructive feedback.

Here’s a few things you definitely remember to do during the editing process:

- Clean up background noise - Cut out awkward pauses and silences. - Add background music and transitions  - Edit your video multiple times to make sure you have the best possible version

The easiest way to create professional-looking videos is by using InVideo ’s online editor. It  comes with a bunch of ready-to-use templates , an inbuilt library of royalty-free music and stock footage, animated text and stickers to help you get started.  

Here’s a quick step-by-step tutorial on how to edit your videos online in minutes with InVideo!

How to edit videos with InVideo

Step 1: Log in or sign up for a free account on InVideo. You can search from over 5000+ templates by typing in ‘product video ’ in the search bar. 

When you’ve found a template you like, click on Use this template to open up the video editor .

Step 2: You can edit your video by adding stock footage, text or music found on the left hand panel. Simply drag and drop the elements, footage or images you want to add to the scene to the center of the editor. 

Step 3: Your video is made up of different scenes. Use the timeline panel below to toggle between scenes, add new ones, rearrange them and increase or decrease the time of each scene. 

Step 4: To edit a layer, select it from the right hand panel.  Select a layer to open customization options like animations and colors. You can view these on the panel above the edit preview. 

Step 5: To add some music,click on the Music tab on the left panel of the screen. This will open up  a bunch of music genres. You can either click on a genre to explore or use the search bar to find music you like. 

If you have your own track you’d like to add, simply click on the Upload button next to the search bar and add a music file from your computer. 

Step 6: Once you’re done with edits, preview your video and make sure everything’s fine before clicking on the Download and Share button on the right-hand corner of your screen. You can then download it to your device or share it directly on your social media channels.

9. Add a call-to-action

The primary purpose of most product videos is to make a sale and one of the most tried-and-trusted ways to do that is by adding a call-to-action at the end of your video. 

A call-to-action can be in the form of a link to buy, an email newsletter signup form or landing page for more information—whatever the next step/destination, make sure you don’t leave potential customers wondering what to do next.

Look at this product video example by Hello HUM where they show how to use their product with a cheeky headline — “Getting to know your HUM” — and an easy-to-follow call-to-action pointing to their website.

10. Pick the right channels to promote your video 

Creating your videos is only half the battle. The other half is getting people to watch them. Take a look at your goals for your product demo video to decide where and how you want to share and host your video. 

Here are a few common options:

- A landing page - Your website homepage - Social media platforms like YouTube or Facebook - Email newsletters

Typically, you’ll want to host or share your product video on multiple platforms to maximise exposure and shareability. For instance, a product demo video you’ve made for your website can also be put on an e-commerce platform as well as shared on your YouTube channel to drive traffic. 

The ideal way to go about this is to create a promotion strategy that highlights all the platforms where you can promote your brand for maximum exposure and conversion. You then want to create videos for each platform using the steps we’ve outlined above and then optimize your videos for each platform in terms of the copy, tonality, watch time etc before you share. 

Wrapping Up 

Now that you’ve got a bunch of great product video ideas to start off with, check out this video that will give you the exact step-by-step process on how to make a product video at home:

If you prefer learning via videos, you should also definitely check out our YouTube channel where we share daily video creation tips and tricks, the latest video trends and ideas to help you make more money as a video creator.

This post was written by Rachel and edited by Adete from Team InVideo

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How Product Managers Can Use Video to Improve Cross-Functional Team Alignment

Narrate roadmap walkthroughs with a vimeo recording: how cool is that.

As a product professional, you know a roadmap is a valuable tool. The roadmap allows you to create strategic alignment with teams across your company. And with ProductPlan’s new Vimeo integration (available only on our Professional and Enterprise plans), you can now make your roadmaps more straightforward. The integration provides you with the ability to create and share a recorded video walkthrough.

ProductPlan integrates with Vimeo.

ProductPlan’s roadmap app now has a Vimeo integration. You can create a visual recording.

You can start recording in just a few clicks.

Once you’ve added the Vimeo integration, here’s how easy it is to record a video walkthrough of your roadmap. You can find detailed instructions for setting up and using your Vimeo integration here . 

How to Benefit from Your ProductPlan Vimeo Integration

Here are just a few ways this integration can help you improve your efficiency and make sure you’re keeping all stakeholders up to date on product strategy.

1. Share important updates—and your enthusiasm—with your whole team.

At ProductPlan, we’re serious advocates about presenting your product roadmap to stakeholders . Among other benefits, a live roadmap presentation is one of the best ways to share your enthusiasm for your strategic plans.

Now, what happens when you want to share essential roadmap updates with your cross-functional team, but you can’t get them all together simultaneously? For example, what if some of those stakeholders are in different time zones?

Rather than simply sending a link to your updated roadmap or having multiple conversations to explain the same information, now you can send a video message to all teams at the same time. And you can use this video recording to explain your updates—and convey the enthusiasm you want your entire team to feel.

2. Keep a video journal to track changing strategic plans and priorities.

You can also use the ProductPlan Vimeo integration to maintain a journal of your team’s evolving thoughts about the product over time.

You might change course several times during development, and the roadmap’s succeeding versions will reflect those changes. But you can add more depth and context to your thinking by making short, simple video recordings as you make changes to the roadmap.

3. Increase stakeholder engagement with your roadmaps.

In communicating with thousands of product professionals to compile ProductPlan’s 2022 State of Product Management Report , we uncovered an interesting fact.

When we asked product managers how they share information and updates with internal teams, only 11% said they refer these stakeholders to the roadmap. Far more than half—62%—said they host live meetings and presentations, and 14% said they talk to stakeholders one-on-one whenever they can schedule the time.

But when we asked how they wished they could share this information, 35% of product managers chose the roadmap. That’s almost as many said they’d still prefer to hold a live presentation (45%).

We concluded that product professionals want to be there live (physically or virtually) to share product updates with their teams. That’s the best way to make sure everyone is aligned, and it’s also a great way to communicate that all-important enthusiasm. But circumstances don’t always allow those live meetings or conversations.

Discovering that finding from the product management community was one of the drivers behind our new ProductPlan Vimeo integration. We want to give you a tool to make your roadmaps more engaging—to help you bring your stakeholders back to those roadmaps again and again.

By recording a video message to accompany your product roadmap, you can have the best of both worlds. You can add context and depth to your roadmap by narrating its walkthrough. And you can create that content once, then share it with all your stakeholders, no matter where they are.

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Create an Impressive Product Presentation Video Online for Free

Open FlexClip's free product presentation video maker in your browser, you'll be empowered to create an engaging product presentation video, slideshow or animation with any photos or video clips at the speed of inspiration! Get creative thinking from premade product presentation video templates and start producing yours off the ground! Move your cursor to trim and string together product shots, images & video clips accurately via a simple drag-and-drop. Utilize zooming & speed controls to highlight product's key features and functions. Elaborate texts, titles & captions designed for commercials & ecommerce enable you to include in-depth information, specifications, instructions & benefits in a professional and appealing manner! AI-powered tools will help you render the product presentation a lot faster. Choose perfect background music to make the best pitch of the world! Try it for free!

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20 of the Best Product Demo Video Examples Ever

Last updated on 25th April 2024

In today’s fast-paced digital landscape, product demo videos have emerged as an essential tool for businesses to captivate their audience, showcase their offerings, and make a lasting impression.

These videos serve as dynamic windows into the world of products, bringing them to life and enabling consumers to make informed decisions.

We’ve compiled 20 of the best product demo videos out there so you can gather some inspiration and make your video one of the best yet! 

1. Headspace

Headspace is a meditation app. And, seeing as meditation isn’t a tangible thing you’d think that creating a product demo for this would be difficult.

But this ‘ how it works ’ video does a great job of explaining what meditation is and who can benefit by using quirky and fun characters. 

The actual demonstration of the app, while in keeping with the quirky style, is clear and concise – telling potential users exactly what they need to do to get started. 

2. Nespresso

EVERYTHING about this video cries out to potential customers of this Nespresso coffee machine. From the chilled out music to the relaxing and spacious apartment – this demo doesn’t just sell the product, it sells a story. 

And the story is: “ If you buy this coffee machine you can enjoy wonderful moments of calm in a fashionable apartment. ” 

Whether that’s true or not is beside the point – because when you’re watching it feels true.

We don’t feel like Slack needs an introduction because, as this video says at the beginning: ‘ You’ve probably heard of Slack .’

This product demo video has a lot of layers: there’s clever interaction between the voiceover artist and the actor, there are screenshots of the software alongside live action scenes , and the bright colours really make it pop. 

But what makes this video really great is Brianna. Without the character of Brianna, this video would probably be a straight-forward screen-recorded video. And, while there is nothing wrong with that, it’s nice for viewers to see someone they can relate to.

4. Doorport

As you may have noticed with the Headspace video, you can create an amazing product demo without actually showing your real product! 

Doorport is another great example of this. Doorport is an apartment access app, and they’ve used animation to tell an engaging story that showcases their features and benefits. 

To fit in with their animated story, they’ve created an animated version of their Arrive System that looks just as good as the real thing without detracting from the story world they’ve created. 

Peloton is an online fitness company that invites people to join live indoor fitness classes from their own homes. 

This ad does a great job of not only explaining that, but also showing potential customers what it feels like with an inside look at the development process.

This product demo works hard to squash any doubts and that, paired with the motivational soundtrack, is what makes it so great! 

6. Project.co

This video is a classic example of show, don’t tell.  

Project.co is a project management software, and this product demo shows off their breadth of features. 

The use of title slides helps to split the features into engaging, bite-sized segments. And the upbeat soundtrack and slick animation really makes this product demo video stand out. 

It just goes to show that you can successfully tell a complete story without saying a word! 

7. Google Chrome

This lovely video by Google Chrome is another example of showing viewers what your product can do, instead of simply telling them.

This thought-provoking video not only demonstrates the best features of Google’s well-known products, like Gmail, YouTube, and Google maps, it also tells a beautiful story that tugs at your heartstrings. 

This is a great example of a video that people just love to share with others – and it probably encouraged a lot of people to use Google Chrome in exactly this way. 

Soapbox is a webcam and screen recording app by Wistia . 

Instead of creating a straight-forward demo that shows potential customers the features of Soapbox, Wistia went for something a little different. 

Straight off the bat, this ad is self-aware. It tells you you’re watching an ad! And that’s great. After all, people know they’re watching an ad, so why hide that fact?

This self-awareness gives an element of humour to the video that makes it an interesting watch. It’s a little on the long side, but it does show potential users how to use the platform while also telling a story. 

If you’re interested, Wistia created two more ads for Soapbox at different price points (to compare the difference in quality):

Apple is a company that knows how to create hype. And that’s why people love Apple so much .

This product demo pairs an awesome soundtrack with blink-and-you’ll-miss-it editing to create a bold and energetic ad. 

In a world where we’re so bombarded with ads that we’ve become experts in ignoring them, Apple’s product demo demands attention .

Biggest takeaway: Be bold.  

10. DuoLingo

DuoLingo is a language learning app that uses gamification to keep users engaged. 

The beauty of this product demo video is it’s simplicity. It shows different features of the app in a clear and easy-to-understand way – it also showcases a couple of different languages in order to appeal to a wider audience. 

This simplicity means that potential customers could download the app and get started almost immediately after watching – which is a great result for any product demo video! 

11. Microsoft Surface

There’s no getting away from it: sometimes, specs matter! This is particularly true in something like laptop retail.

This video does an amazing job of throwing loads of juicy product info at you in a way that isn’t at all overwhelming.

By using captions and illustrating the physical location of these features on the product, we’re left with a super clear idea of what this product is and what we can expect should we buy it. A very nice job!

12. Paymentshield 

While not as ‘ flashy ’ as some of the videos on this list, this product demo by insurance company Paymentshield does exactly what it sets out to. 

As this is a software product, the video shows viewers simplified versions of what they would see on the actual dashboard. The animation works well here because it allows Paymentshield to only draw attention to the features that they want to highlight. 

This makes the video more clear and concise for viewers. And the text-labels on screen also help to call out certain features and their uses. 

13. Nintendo Switch

As a home console that can also be portable, the Nintendo Switch was quite revolutionary in the gaming world upon its release. 

As such, this product demo needed to present the many different uses cases of the console to entice fans to purchase it. 

This ad shows people using the Nintendo Switch at home, while travelling, and with friends – it also showcases different games available for the console. 

By doing all of this in a smooth way that doesn’t feel forced, Nintendo is able to appeal to multiple different customers with just one product demo video. 

14. Kite/Shopify

When making a product demo video, it’s best to assume that the person watching has never seen or even heard of your product before. This will help you to create a walkthrough with completely fresh eyes. 

That’s exactly what this product demo by Kite (a Shopify app) does. It takes users through every little detail, from logging in, to customising their store. 

This is a great way to ensure that everyone who purchases your product gets the most out of it. 

15. Amazon Echo Dot

Amazon always seem to absolutely nail it when it comes to their product marketing, and this intro to the 3rd generation Echo Dot is a perfect example.

The video covers a lot of ground for 2 minutes – but it doesn’t even try to get across all the functionality, because that just isn’t possible. They know this video’s place in the funnel: an introductory demo. And they make sure that’s all they do.

If you spend a few minutes combing the Amazon YouTube page you’ll find a range of more specific feature videos to further educate users about what the product can do.

But the intro video is designed to ‘intro.’ And that’s what it does!

16. IKEA Place

IKEA Place is an augmented reality app that customers can use to find out whether furniture fits, or looks good, in their homes before they make a purchase.

This bright and upbeat video does a great job of explaining what the app does, and even showing some step-by-step walkthroughs. 

And it also makes the video relatable to a wide variety of people. It shows lots of different homes, of every shape and size, in many locations. 

17. Grammarly

If you haven’t seen a Grammarly ad – where have you been?!

Grammarly is a digital writing tool that helps users with their spelling and grammar. Their product demo videos are very persuasive – particularly this one because it speaks to several different audiences – because they actually show their product in action. 

If you want to attract new customers with your product demo , then make sure you show them all of the great things your product can do.

While you have their attention, this is your time to put a spotlight on your product and make a song and dance about how great it is. 

So, by now you’ve seen a lot of product demo videos! And you might be feeling a little overwhelmed. Hopefully this simple video by Tasty brought you some comfort. 

Tasty is a food recipes network, and this product demo for their app is genius in its simplicity. 

It simply talks users through what to do, and shows them how to do this in real-time. And that’s really all customers want from a product demo video – they want to know how to use the product correctly, in order to get the most out of it. 

19. LEGO Life

As a toy brand, LEGO’s main demographic is children. So this product demo video for the LEGO Life app speaks directly to kids. 

It has an upbeat soundtrack, bright colours, and fun icons – all of which are designed to appeal to a younger audience. 

It also lists all of the fun things kids can do with the app and shows a child playing with LEGO figures while using the app. 

Biggest takeaway: Speak directly to your audience.

20. Masterclass

Masterclass is an online education platform that offers students tutorials and lectures by many well-known names. 

Despite having such a powerful and unique offering, Masterclass still relies on product demo videos to sell their platform. 

This video is great because it makes viewers feel like they’ve already bought the product – giving them a taste of what it’s like. 

By using content from the actual masterclass and cutting that together to create an engaging experience, the viewer feels as though they’re being taught one-on-one by the celebrity. 

Final Thoughts

So, that was A LOT! A lot of videos, a lot of inspiration, and a lot of takeaways.

But hopefully now you’re feeling more inspired and ready to create an amazing demo video for your product. 

For more info on how to get started, head on over to our product video production page.

Written by Adam Hayes

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Slider Revolution

More than just a WordPress slider

How to Create a Unique Product Presentation Slider for Your Site [Tutorial]

Want to create a product presentation slider for your ecommerce website that visitors are sure to notice in this tutorial, we’ll show you how..

Product presentations are a great way to introduce customers to new products and their top features and benefits. While it’s common to place visually stunning product presentations on the home page or product page, that’s not the only use for them on an ecommerce website.

In this tutorial, we’re going to demonstrate how to create a product presentation for your blog with the help of the Chocolate Bar Product Presentation template .

Table of Contents:

Step 1: Delete the extra slide

Step 2: update the slide background colors, step 3: update the center piece’s colors, step 4: remove the navigation arrows, step 5: upload your product images, step 6: edit the foreground copy, step 7: edit the background copy, step 8: customize the button, step 9: update the bullets navigation, step 10: customize the global layers, how to design a beautiful product presentation slider.

When you build an ecommerce site, your product presentations play an important role in selling your goods. That’s why having a visually stimulating design such as this one is important:

That said, sometimes one of the most effective ways to sell your products is to not actively sell them. In this tutorial, we’re going to repurpose this template for a blog post on a liquor store’s website called “3 Creative Cocktails for Your Midnight Toast”.

The product presentation will still show off different products available in the store. However, the goal of the presentation is to give customers tips and recipes for crafting their own cocktails.

First time using Slider Revolution? Start with these overviews first:

• Modules Overview
• Module Editor Overview
• Templates Quick Summary

There are four slides in this product presentation slider. We only need three.

If you’d like to delete any of the slides as well, go to “Slides” in the top toolbar. Then click the trash can icon that appears next to Slide #4 when you hover over it.

Alternatively, if you need more slides, click the duplicate/copy icon to the right of the trash can to create new ones.

Learn more:

• Adding, Deleting and Duplicating Slides

Each product’s slide has a unique background color. To edit it, go to “Slide Options” and “Background”. Click the color block to open the editor.

You can choose from a presets in the bottom-right corner or enter a custom HEX code in the Color field.

Before you move onto the next step, it’s a good idea to edit the background color of the module. While your visitors will only see it for a fraction of a second as the slider loads, setting it to match the color of the first slide (or even your cover image) will create a more seamless user experience.

You can do this by going to “Module Options”, “Layout”, and scrolling down to the “Module Background” section.

When you’re done, save your changes.

• Changing Template Background Colors and Images

The color strip that goes down the center of each slide is a layer called Middle Group . To edit the color of each, select the layer from the canvas or timeline. Then go to “Style” and “Background” to modify the color.

Do this for each slide and then save your changes.

• The Tools of the Color Selection Dialogue

We’re going to give our products a bit more room to breathe by removing the arrows navigation on the left and right sides of the screen. To do the same, hold down the Ctrl or command key. Then click on the following layers in the timeline editor:

• Arrow-Right
• Circle-Right
• Circle – Left

Hit the Backspace or delete key and this will remove these components entirely.

Repeat this for each slide.

• Selecting Layers via the Canvas or Timeline

In the template’s product presentation, we see wrapped and unwrapped chocolate bars. You can lay out your presentation in a similar manner. You can also use it to show different sides of your product.

Since we’re using this presentation to summarize our blog post’s tips, we need to do something different. So we’re going to place a photo of our liquor product on one side and then a photo of the recommended martini on the other.

When sizing your images, try to get them as close to the originals as possible. That way, you can minimize the amount of editing needed in Slider Revolution.

Pro tip: Your images should have a transparent background. That said, if they don’t have a built-in shadow, we’d recommend adding one as it’ll give your design some depth. You can do this using any type of design software.

The (wrapped) Chocolate image is 370px by 798px.

The (unwrapped) Open Chocolate image is 370px by 774px.

To replace the existing images, select them in the canvas or timeline. Then go to “Content” to upload your new ones.

If you need to resize either of the images, use the settings under “Size & Pos” to do so. Edit the value in the W field to change the width of your image. The H (height) will scale along with it.

Note: While your new image sizes should scale up or down accordingly on smaller devices, responsive edits may still be necessary. You can review and make any necessary modifications by opening the responsive variant switcher in the top toolbar.

When making changes from these views, they’ll only apply to the device you’re working on. So you won’t have to worry about the work you did in the main Desktop screen being overridden.

When you’re done editing your images, save your changes.

• Editing Images in Template Modules
• Ensuring Modified Content Is Still Responsive

There are six text layers to edit in this step:

• Description

To edit the copy, go to “Content”. From there, you can change what each of the text layers says.

Next, open the “Style” panel. Change the font and make other stylistic changes to the color, weight, spacing, and more.

If you changed the colors or weight of any of these text layers, consider doing the same to the separating lines between the Feature layers. You can also remove or add lines or change the style of them, if you like.

You can do this under “Style” and “Border”.

Once you’re done customizing the text in the first slide. Repeat the process for all the other slides.

• Editing Text from Template Modules

In the backdrop of each slide is the name of the company: “chocobliss”. It’s not just there for branding though. It also adds some texture to the solid background color.

You can follow this pattern and update the Text Overlay Bg layer with the name of your company. You could also add the individual product’s name or a relevant keyword here.

Edit this layer the same way you did the foreground text layers. Go to “Content” to change what it says and “Style” to customize the font, color, etc.

Pro tip: To keep the text looking more like a texture and not distract too much from the main text or product imagery, use a heavily stylized script or brush font.

Editing the Cta Button layer will be a lot like editing the text around it. There are a few exceptions.

To modify the button color, go to “Style” and “Background” to change the BG Color .

To change the button’s hover state, go to “Hover”. You can make basic stylistic changes as well as advanced transformations from this panel.

Lastly, to edit the button’s link, go to “Actions”. Since this is a product presentation, each slide’s link should be unique to the product (or, in our case, the recipe). Customize the Simple Link and then close the pop-up to save your changes.

Repeat this process for all of the slides.

• Adding and Configuring Button Layers
• Editing Links in Template Modules

Since we removed the sidebar arrows, we’re going to increase the visibility of the remaining bullets navigation.

To modify the navigation, go to “Navigation Options” and “Bullets”. You can choose a different style of bullet and then make changes to the color, size, spacing, and more from this panel.

• Navigation Bullets

Lastly, go to “Slides” and open up the Global Layers. This is where the Preload-Background cover image is as well as the Logo that appears at the top of each slide.

Start with the cover/preload image. It can be a promotional image showing your products or it can be a themed image. When exporting it, make sure the dimensions are at least 1920px by 1080px.

Select the Preload-Background layer and then upload your new image under either “Content” or “Style”.

The Logo is generated using a plain text layer. It’s the same text and font used in the background of each of the slides. So you can edit the text the same way here.

Note: The Logo doesn’t necessarily need to be your logo or company name. For instance, we’ve added the blog post title to this spot in ours.

When you’re done with your edits, save your changes. Then open the Preview .

When you’re happy with how your product presentation turned out, embed it on the page it belongs on (whether that’s the home page, product page, or something else). There are two ways to do this. Either copy the embed shortcode from “Module Options” and add it to the page. Or use the Slider Revolution widget to do it inside your page builder.

• Special Layers: Rows, Groups, Backgrounds & Global

Putting a twist on the product presentation slider

Product presentations are useful components on websites. They give you the chance to succinctly sum up the features and/or benefits of your newest or top products for customers.

There are other uses for a product presentation slider as we’ve demonstrated in this tutorial. So whether you’d like to introduce visitors to new products, share recipes with customers, or something else, the Chocolate Bar Product Presentation Template will make it easy to design one of your own.

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Press Release

Vimeo Appoints Robert Petrocelli as Company’s First Chief Product & Technology Officer

Robert "bob" petrocelli.

Vimeo's newly announced Chief Product & Technology Officer

NEW YORK, Sept. 05, 2024 (GLOBE NEWSWIRE) -- Vimeo (NASDAQ: VMEO), the world’s most innovative video experience platform for creators and enterprises, today announced the appointment of technology veteran Robert (“Bob”) Petrocelli as Chief Product & Technology Officer, effective September 9, 2024. Bob will be responsible for leading Vimeo's global product and engineering teams as the company continues to propel technology innovation, deliver high-quality video experiences, and maximize customer value for businesses, creators and video pros around the world.

“As we ramp up investment in innovation and continue positioning Vimeo to power the future of video, bolstering our technology leadership is key. Bringing Bob onboard as Chief Product and Technology Officer will be instrumental as we double down on strategy execution,” said Philip Moyer, Chief Executive Officer of Vimeo. “Bob’s extensive experience in product leadership and his deep understanding of AI technology align perfectly with our vision of driving continuous growth and delivering exceptional value to our customers.”

Bob has more than 35 years of technology experience. He joins Vimeo from Pluralsight, where he served as Chief Technology Officer. Before Pluralsight, Bob held CTO positions at Intelerad Medical Systems and Datto. While at Datto, Bob was instrumental in developing the strategy that led to the company’s IPO on the NYSE. Datto was subsequently taken private in 2022 for $6.2B. Earlier in his career, Bob founded GreenBytes, which Oracle acquired in 2014. Bob began his career as co-founder and CEO of Heartlab, a cardiac image and information management company, while a Computer Science doctoral student at Brown University. Heartlab was acquired by Agfa-Gevaert in 2005. Bob also holds a bachelor of science in physics and a master of science degree in computer science from the University of Rhode Island, where he was also an Office of Naval Research Undergraduate Fellow in Physical Oceanography.

“I’m excited to join the strong team of Vimeans shaping the future of video technology, especially as we explore the remarkable opportunities sitting at the intersection of video and AI,” said Petrocelli. “The storytelling power of video can shape the way we teach, learn, communicate and collaborate. It has the power to help build connections, yet its development as a transformative tool has stagnated. I believe we are at an inflection point in machine learning and data science where we can classify and transform the meaning in video in ways that provide measurable benefits to organizations and individuals alike.”

About Vimeo Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com .

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/31e77533-b0bd-40c7-985e-32a1fbc8d4d6

Contact Us Vimeo Investor Relations Ken Goff [email protected] Vimeo Communications Ronda Morra [email protected]