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  • Presentations
  • Presentation Techniques

PowerPoint Graphics Complete 2024 Guide (PPT Presentation Design)

Andrew Childress

Warning: this tutorial may contain graphic content! But don't worry, it's all family friendly. We're talking about  PowerPoint graphics  and how you can use them to create your best presentation yet.

PowerPoint graphic design is an art. Ultimately, the goal of a presentation is to share information with your audience. Choosing the right PowerPoint graphics is all about  supporting  your message with the proper illustration or infographic.

PowerPoint Graphics

You don't have to build PowerPoint presentation graphics from scratch! One thing you'll see in this tutorial is a source for unlimited PPT graphics included inside of templates. Plus, get  graphics for presentations that you can source one-by-one with the help of GraphicRiver.

What Are PowerPoint Graphics?

The term PowerPoint graphics is a bit broad. There are many types of graphics that pro presenters use. Here are three types of popular PowerPoint presentation graphics and how you can use them:

  • SmartArt.  These flexible graphics are great if you aren't a graphic designer. You can create graphics that adapt to your content like org charts and flowcharts.
  • Infographics . At the intersection of information and graphics are these helpful explanatory visuals. These PowerPoint presentation graphics can help drive understanding with the audience.
  • Shapes . You might be surprised by how much a few simple shapes add to your slide. Try out shapes like arrows to add a bit of annotation, for example.

In this tutorial, we'll explore all three of these popular types of PPT graphics. For a complete deep dive on infographics, we've got an excellent resource for you:

how is presentation graphics used

How to Access Unlimited PowerPoint Graphics Templates

At the end of this tutorial, you'll be a master of working with PPT graphics. Best of all, you won't have to learn how to design all those graphics for presentations from the ground up. With the help of templates, talented designers have already created all you need.

You might have seen a few built-in templates in Microsoft PowerPoint. They're certainly an upgrade from a pure, blank slate in PowerPoint. But the bottom line is that they're simple combinations of color schemes and layouts.

There's another type of template that offers so much more. With premium templates, you'll find that powerful PPT graphics are built into the presentation file. And thanks to Envato Elements, you can download them easily.

Envato Elements PPT Graphics template

Don't think that Elements will break the bank. For a single flat rate, you unlock unlimited downloads of the top PowerPoint presentation graphics templates. 

As a bonus, the all-you-can-download subscription includes so many extras that enhance your PowerPoint presentation. That provides access to assets like:

  • Stock photos . Need to spice up a slide? Just jump to the well-organized stock photography library and download a high-resolution image for your slide.
  • Graphics and illustrations . Some templates will benefit from supplementary graphics. Download those from Elements too and add them to  any  PowerPoint presentation.
  • Background music . Add some looping background music for an engaging presentation that you could leave on loop in a conference room, for example.

For three outstanding examples of the best graphics for PowerPoint presentations (packaged inside of PPT graphics templates), here are our three top picks in the Envato Elements library. Remember, they're all included!

1. The X Note

The X Note PPT Graphics template

Consistently topping our list of the best PowerPoint templates, The X Note is a stunning design. This template's got many PPT graphics that are to add so much to your next presentation. You'll be impressed by how easy it is to customize the included graphics. Use more than 40 unique slides in multiple color schemes to create a PPT graphics focused presentation.

2. Beauty | PowerPoint Template

Beauty PowerPoint Template with Graphics

Beauty might be in the eye of the beholder. But some PPT graphics templates capture it perfectly. That's certainly the case for the appropriately named "Beauty" PowerPoint template. It's one of the best PowerPoint presentation graphics options thanks to its inclusion of graphics across 30 unique slides.

3.  Groningen - PowerPoint Template

Groningen PPT Graphics Template

Remember, there are many types of PowerPoint presentation graphics. The best PPT graphics templates have a range of infographics, shapes, and more. This PowerPoint presentation graphics-focused template's got all the above. Plus, it's easy to edit these cool presentation graphics thanks to smartly constructed slides.

These three templates are just the start of graphics for presentations included on Elements. For infographic-focused templates and professional designs, make sure to check out these articles:

how is presentation graphics used

Find More PowerPoint Presentation Graphics on GraphicRiver

PowerPoint graphics templates come in all shapes and sizes. You can use Envato Elements for unlimited access to the entire library. 

But sometimes, you know  exactly  what you're looking for. in that case, the cost-effective GraphicRiver library might be perfect for you. It's a pay-as-you-go option to source single PPT graphics templates.

GraphicRiver PowerPoint Presentation Graphics

With the help of a template, you're on your way to the best graphics for PowerPoint presentations. Best of all, you're getting ready to see that it's easy to edit those background graphics for  your  presentation.

How to Use and Edit Graphics in PowerPoint

Sure, templates are great. But you might be wondering how to edit background graphics in PowerPoint along with other visuals. Are templates adjustable?

The answer is: yes, PowerPoint graphic design is easy to master with templates. Cool presentation graphics are easy to edit. So, use templates for practically any purpose!

In this section, I'm going to use one of the outstanding templates that we highlighted in the section above. We're going to use The X Note , which includes some of the best PPT graphics. 

The X Note PowerPoint Graphics

The X Note is part of Envato Elements, the best source for unlimited downloads with the best PowerPoint presentation graphics . Most of the templates are built by PowerPoint graphic design experts.

Maybe you're wondering how to edit background graphics in PowerPoint. Or, you need some help inserting graphics in PowerPoint. Let's tackle all those topics (and more) in our guide to creating better PowerPoint graphics below.

How to Use SmartArt PowerPoint Graphics

The first type of PPT graphic that we'll cover in our guide is  SmartArt.  This feature is built into Microsoft PowerPoint and helps you create graphics for presentations with fewer clicks. You don't have to open a separate graphic design app.

To start working with SmartArt, click  Insert  on the ribbon. Then, click on the  SmartArt  menu option. The new window gives you many options to begin building SmartArt graphics for PowerPoint.

As you'll see in this window, SmartArt starters are divided into multiple categories. The goal here is to choose a preset that's as close as possible to what you need. For our quick example, let's work with a  cycle chart.  Specifically, I'm going to edit the SmartArt graphic for PowerPoint called  segmented cycle.

Segmented cycle SmartArt PowerPoint

After you choose a preset and click  OK,  you'll see the graphic added to your slide. Also, you'll see an accompanying text box to the side that's got bullet points. These correspond to the text on the slide.

Think of this menu as the way to edit SmartArt graphics in PowerPoint. Type in the text box. The chart will update with your details. 

Press return to add a new bullet point. The chart will update automatically.

PowerPoint SmartArt chart edit

Here's why I love SmartArt graphics for PowerPoint: they're flexible . When you want to update a PPT graphic with a new bullet point or detail, you won't have to jump back to a design app like Illustrator or Photoshop. 

Instead, type inside the edit window. Your PowerPoint SmartArt will update automatically.

Want to learn more about SmartArt? We've just scratched the surface with an introduction in this section. read the complete guide to master the feature in our article below: 

how is presentation graphics used

How to Edit PowerPoint Infographics

The best way to work with PowerPoint infographics is to use ones that are already built. That's why we recommend templates as the proper starting point for PowerPoint infographics.

Take  slide 21  in The X Note .  This beautiful, arctic scene is just the tip of the iceberg for what you can do with better PowerPoint graphics. It looks great from the outset. But with a few tweaks you can make it all your own.

Right-click the graphic and choose  Group > Ungroup.  Now, the individual shapes are easy to select and edit.

Starting point

The best graphics for PowerPoint presentations help you explain your ideas more easily. After you ungroup the components, you can create business graphics for PowerPoint that explain a case study or concept.

From this point forward, editing this slide is easy. You've got all the controls you usually would to reposition, resize, and update the components of the chart. Some example tweaks I made in the finished product below include:

  • Clicking on the water  area  of the chart and using the fill color to change the water to blue.
  • Clicking and dragging the arrows  to change the annotation on crucial items.
  • Updating the text boxes  with helpful text that serves the purpose I've got in mind for the slide.
  • Removing one unused  iceberg part by clicking on it and tapping "delete" on my keyboard.

Update slide

When you're busy creating a presentation, you won't have time to create business graphics from the ground up. Instead, start with a pre-built option like the one you see above.

This is just one example of working with PowerPoint graphics in templates. Templates are flexible enough to help you create practically any presentation! Check out our guide below to learn more.

how is presentation graphics used

How to Use Shapes as Illustrative PowerPoint Graphics

For our third look at PowerPoint presentation graphics, let's check out a straightforward option.  Shapes  are PowerPoint graphics that are easy to add and can draw attention.

To add a shape, jump to the  Insert  tab on the ribbon. Then, click on the  Shapes  dropdown. You'll see an incredible variety of shapes that are easy to add to your slide. 

Insert Shape

Just choose your shape, then click and drag to draw it on your slide. These vector graphic shapes are scalable. So, you never have to worry about the shape's quality becoming pixelated or distorted.

One of my favorite PowerPoint shape examples is a simple arrow. It's the perfect way to point to a specific slide fact.

The X Note Arrow PowerPoint Graphics

After you add a shape, style it with the  Drawing Tools > Format  menu. Click on a shape, then check out options like  Shape Fill,  for example. Select a new color to transform the shape on your slide.

Shape fill update

That's it! The only thing left to do is to try out many PowerPoint graphics with a deep set of shape options.

Learn More About Microsoft PowerPoint

PowerPoint graphics are just the beginning of the learning journey. With the help of more learning resources, you're on your way to feeling like a confident presenter every time you speak.

That's why we've invested time in building out the most in-depth library of PowerPoint tutorials. With the help of our resource,  How to Use PowerPoint (Ultimate Tutorial Guide,)   you're sure to conquer PowerPoint's learning curve.

Here are three tutorials from the guide that you can use to power up your learning:

how is presentation graphics used

Create a Presentation with PowerPoint Graphics Today

PowerPoint graphics aren't a "nice to have" in 2024 and beyond. They're a must that every audience expects. But if you're still learning how to edit background graphics and infographics in PowerPoint, you owe it to yourself to start with a pre-built template. 

Whether you use one of the PowerPoint graphics templates from Elements' unlimited library or a single graphics presentation for PowerPoint from GraphicRiver, you've got options!

Download a template, design today, and present with confidence. No matter what option you choose, cool PowerPoint presentation graphics are sure to wow the audience.

Andrew Childress

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What are Presentation Graphics?

Pre-requisites: Introduction to Computer Graphics

Graphics are defined as any sketch or a drawing or a special network that pictorially represents some meaningful information. Computer Graphics is used where a set of images needs to be manipulated or the creation of the image in the form of pixels and is drawn on the computer. Computer Graphics can be used in digital photography, film, entertainment, electronic gadgets, and all other core technologies which are required. It is a vast subject and area in the field of computer science. Computer Graphics can be used in UI design, rendering, geometric objects, animation, and many more. 

Presentation graphics provides predefined backgrounds and simple page layouts to help in the creation of slides. These slides can be moved automatically within seconds.

Slides: 

Slides mean we have text, graphics, audio clips, video clips, animations, and other effects   Presentation graphics is also known as Presentation Software. The best example of presentation graphics is Microsoft PowerPoint. 

In recent days we have a new presentation tool that is: our Web browser and that is for creating Web pages, like Microsoft’s FrontPage and Adobe’s PageMill. 

Rules to Design Presentation:

  • Keep it simple: Make it simple to understand. It only contains information regarding your topic.
  • Correct Spelling:   We have to be careful with the spelling that we have written.
  • Consistency: There is need to be continuous flow from one slide to another.
  • Don’t put too much on a Slide: Don’t write too much. just give a brief description and important points.
  • Use Fonts Properly: Only you can use two font styles in the presentation.
  • Find Your Equipment: First, you have to be confident with your topic and details about it.

Uses: 

Presentation graphics programs are mainly concerned with the display of graphs and charts but now allow users to attach anything from text to animations. When Compared to other programs like Excel, PowerPoint follows a slideshow format.

Applications:  

In the following areas we can use presentation software:

  • Google Slides
  • Microsoft Office
  • WPS Office 
  • Photo Slideshow with Music

Advantages:

  • Less Cost: The cost is low to use presentation software
  • Logical Ideas: Tables and graphs are used to represent information then a logical order is created to give a clear idea for viewers.
  • Acceptability: By using this busy person can easily get an idea about the topic.

Disadvantages:

  • Time-taking process. It needs more time to prepare.
  • Data can sometimes be lost.
  • Errors and Mistakes can occur during design.

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Presentation Training Institute

Presentation Training Institute

A division of bold new directions training, the use of graphics and images in presentations.

Visual tools and techniques are a great way to create interest and enhance the effectiveness of a presentation. When used strategically, graphics and images can help engage the audience, clarify concepts, emphasize key points, and create a more memorable presentation. Here we will discuss some of the ways graphics and images can be used effectively in a presentation. 

Why Use Graphics in Your Presentations

Graphics and images are a great way to capture the attention of your audience and make your presentation more visually appealing. Rather than bombard your audience with text heavy slides, graphics and images are more visually stimulating and will grab the attention of the audience, keeping them engaged. Furthermore, graphics and images can be useful for communicating complex ideas and information in a clear and digestible manner. Visual representations such as charts, graphs, tables, and diagrams can help simplify and illustrate complex information so that it is easier for the audience to understand. Visual aids are also a great way to highlight important points and reinforce your message. Finally, visual aids can evoke emotion and create a sense of connection with your audience. Compelling images that resonate with your audience will help them connect with your message on a deeper level. 

Tips for Using Graphics and Images Effectively

1. choose relevant and high-quality images.

It is important to choose high-quality images and graphics that are relevant to your message and support your content. Avoid low-resolution images that are blurry or distorted, as this will distract your audience and detract from your message. 

2. Balance Text and Visuals

While visuals can be a great way to communicate your message, don’t overload your slides with too many images. Images and graphics are meant to support and complement your text, not replace it altogether. Use graphics and images to show, not tell, your audience what you mean. A good rule of thumb is a 60:40 ratio of text/images in your presentation.

3. Avoid Generic Images

Images and graphics should be used sparingly, so choose authentic and meaningful images that will resonate with your audience. Avoid generic or cliche images, as these will not add value to your presentation. 

In conclusion, the use of graphics and images can be a powerful tool in presentations as a means for connecting with your audience and explaining complex concepts. When used effectively, images and graphics can create a more meaningful and memorable experience for the audience.

Understanding Graphics

Design For The Human Mind

Understanding Presentation Graphics

in Brainy Stuff

Post image for Understanding Presentation Graphics

Although this piece of news could shock anyone involved in visual communication, I’ll say it anyway. It’s time to realize that audiences do not attend a presentation because of the slides. They attend because they want to hear what the speaker has to say.

With this in mind, let’s look at how and why an audience can benefit from presentation graphics. How can a designer or presenter know what to show on a slide? One straightforward approach is to first consider the purpose of the slide and then use a graphic that will meet your goal.

Meeting Your Goal

In their article, Visual-rhetoric Ethics (Manning and Amore), the authors developed a structure for thinking about visual strategies based on the rhetorical goals of philosopher Charles S. Pierce. In this approach, your visual strategy can encompass one or more of the following goals.

  • Evoking Feelings : Through choice of color, typeface and other visual attributes, the purpose of your visual is to draw on the emotions. Visual strategies that correspond to this goal are called decoratives .
  • Evoke Action: Another goal of presentation graphics can be to move an audience to take action. This is often done through the build of a bulleted list that will influence the audience to commit. These visual strategies are known as indicatives .
  • Promote Understanding: A third reason for using visuals is to promote understanding through informative visuals like charts, graphs, diagrams and tables that express a concept. Visual strategies that promote understanding are considered informatives .

By identifying the purpose of the slide you can use this structure to ensure that your visual language is effectively communicating your goal.

Timing is Essential

It’s vital to leverage the synergy of a presentation and its corresponding visuals through perfect timing. Here’s why. Within the mind of your audience members, auditory information (flowing from the speaker) is most likely processed separately from visual information (projected from the slides). If the channels are synchronized, the audience can attend to one single concept.

If the presentation and slide graphics don’t match, the audience won’t know which to follow. If they attend to and process the words of the speaker, they’ll miss the point of the visual. If they focus on the graphic, they’ll fail to process the speaker’s words. If you don’t have a graphic for every point, simply turn the slide to black when discussing something unrelated. This is how you can avoid distracting the audience. See my article on splitting attention for more on this.

Enhance Meaning

Probably in the majority of presentations, the most important aspect of the slide visual is to promote and extend the audience’s grasp of the speaker’s words. This is usually accomplished with functional graphics that can add to and refine the internal knowledge structures or schemata of those in the audience.

For example, if a presenter such as myself, is explaining how we construct schemata as a framework for understanding, listeners might have a vague idea of what I mean. If I say, “Schemata help us generalize about the world, so your schemata for the concept house helps you recognize when a structure is a house,” they may still be slightly confused. If at the same time, I show a visualization of schemata for the concept house , it serves to clarify and refine the audience’s concept of internal knowledge structures.

how is presentation graphics used

Visualization of schemata for "house"

Every presentation involves a new audience and a nuanced topic, which means it’s incredibly important to think through the visual design of a talk each time it’s presented. If you determine the goal of each slide, identify a way to use a visual to promote meaning, and ensure the visual is synchronized with the presenter’s words, then you’ll be way ahead of the game.

Reference: Alan Manning and Nicole Amare, Visual-rhetoric Ethics: Beyond Accuracy and Injury. Technical Communication, volume 53, number 2, May 2006.

Related Article: How to Avoid Designs that Split Attention

Book Recommendation: Presentation Zen Design

Tagged as: presentations , slide graphics , slide visuals , slides

{ 4 comments… read them below or add one }

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I can’t hear the presenter because I’ve shut down my audio channel while trying to visualize why paneling is connected to fireplace and porch is connected to interior and meals are connected to windows.

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Hi Ed, Thanks for contributing. Well, you’ve got a totally different issue! Try meditation or yoga to get yourself singly focused =)

lol. In my haste maybe I sounded grouchy because I left out the smiley. I would definitely choose to hear you speak because I enjoy your blog . The reason I read it? I’m in instructional design and consider it essential to understand the concepts of data presentation so that I may make the best choices when designing instructional messages.

I definitely get the point of your post but in this particular case my attention has been split by trying to resolve why Spanish and Federalist are connected to Architecture but Victorian is not. 😉

Not grouchy at all. I thought it was funny. Um … that theoretical visualization of what a schemata might look like is really just theoretical. I was just foolin’ around with ideas. Next time I get into Illustrator, I’ll connect Victorian to Architecture so you can sleep at night =)

And yes, data presentation for instructional designers is super important. That’s how I often come at it too. I’m going to be speaking at a few eLearning events coming up – eLearning Guild and ASTD in 2011 so maybe we can chat about visual communication and cognitive science if you’re attending. Also, you might be interested in the Society of News Design because of the infographics. Best, Connie

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When you know how people understand graphics, yours will be more effective. That's why I wrote Visual Language For Designers . This website is an extension of my book. Hope you enjoy it! -- Connie Malamed

how is presentation graphics used

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.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

how is presentation graphics used

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

Example slides showing how a short title is easier to grasp than a long one

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

Example slides showing how a single image is more powerful than a cluttered slide

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Examples slides showing how it's better to convey a single idea per slide vs a lot of text

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

how is presentation graphics used

Graphics & Tables in PowerPoint: A Guide for Clear and Impactful Presentations

  • December 1, 2023
  • Uncategorized

how is presentation graphics used

Table of Contents

Graphics and tables are crucial tools in PowerPoint presentations for presenting complex information in a visually appealing and comprehensible manner. This guide offers valuable tips and strategies for effectively using graphics and tables to create clear and impactful presentations.

Why Simplifying Complex Data is Crucial

In creating a presentation, it’s important to simplify complex data to make it understandable for your audience. No one wants to analyze numbers and diagrams for hours. By simplifying your data and presenting only the most crucial information, you can ensure your message is conveyed clearly and precisely.

A key aspect of simplifying complex data is choosing the right graphics and tables. Select charts that represent your data well and are easy to understand. Avoid cluttered graphics with too much information, as this can overwhelm the audience. However, simplifying complex data is not only relevant for presentations but also for everyday life. In a world where we are constantly bombarded with information, it is crucial to filter and understand relevant information. Simplifying complex data allows us to analyze it better and make informed decisions.

Another reason why simplifying complex data is important is that it facilitates communication. When we transform complex data into simple and understandable information, we can share it more effectively with others. This is especially important in professional environments, where sharing information and understanding data can be critical to the success of a project. Moreover, simplifying complex data can also help prevent misunderstandings and errors. If data is presented too complexly or unclearly, there’s a risk of misinterpretation. Simplifying the data ensures clarity and precision, leading to better communication and accuracy.

how is presentation graphics used

There are various methods to simplify complex data. One way is to transform it into visual representations such as diagrams, graphics, or infographics. These visual representations can make the information more understandable and accessible at a glance.

Another approach to simplifying complex data is breaking it down into smaller, more digestible sections. By organizing the data into clear segments and presenting them sequentially, you ensure your audience can absorb and understand the information better.

Overall, simplifying complex data is a crucial step in making information comprehensible, improving communication, and making informed decisions. Whether in presentations, daily life, or professional settings, the ability to simplify complex data is a valuable skill that helps us understand the world around us better.

Communicate Effectively: Tips for Presenting Complicated Data

Presenting complicated data can be challenging, but with the right techniques, you can convey your message effectively. A key tip is to use visual hierarchies. Utilize different sizes, colors, and symbols to clarify the importance and relationships of your data. Another important tip is to integrate your data into contextual stories. Tell a story with your data to engage your audience’s interest and deliver your message effectively.

The use of visual hierarchies is a proven approach to clearly and comprehensibly presenting complex data. By using different sizes, colors, and symbols, you can highlight the significance and relationships of your data. For example, you could display key information in a larger font size to visually emphasize it. Colors can also be used to mark different categories or trends. Symbols can further highlight specific aspects of your data.

Another effective approach is integrating your data into contextual stories. Rather than just presenting numbers and facts, embed your data within a narrative structure. This allows the audience to connect with your data and understand it better. For instance, present a case study showing the impact of your data on a particular scenario or situation. Or tell a story that demonstrates the development and progress of your data over time.

Additionally, it’s important to tailor your presentation to your audience. Consider their prior knowledge and interests to ensure your message is relevant and engaging. For example, if speaking to a technically savvy audience, you can use more detailed information and technical terms. However, if presenting to a general audience, you should communicate your data and messages in simple, understandable language.

The use of visual aids like charts, graphics, and infographics can also help make complex data more comprehensible. These visual elements can visualize your data and ease understanding. However, ensure your visual aids are clear and uncluttered to prevent confusion in the audience.

Presenting complicated data can be challenging, but with the right techniques and approaches, you can effectively convey your message. Use visual hierarchies, integrate your data into contextual stories, and adapt your presentation to your audience. These tips will enable you to present complex data clearly and comprehensibly, impressing your audience.

how is presentation graphics used

The Role of Graphic Design in Making Complex Information Understandable

Graphic design plays a crucial role in making complex information understandable. With the right design techniques, you can transform your data into attractive and easily comprehensible graphics and tables. Choose suitable color palettes, fonts, and symbols to make your presentation professional and cohesive.

Besides the aesthetic aspect, graphic design can also help highlight important information and direct the audience’s focus to key points. Use visual elements like arrows, highlights, and info boxes to emphasize key information. Another important aspect of graphic design is choosing the right chart types. Depending on the nature of the data, different charts like bar, pie, or line charts can be used to present the information clearly and understandably. It’s crucial to select the chart type that best communicates your data.

Moreover, the arrangement of information plays a critical role. By strategically placing texts, graphics, and charts, you can control the flow of information and ensure your message is conveyed clearly and precisely. For example, use headings and subheadings to segment different sections, providing a clear guide for the audience.

Another important factor in making complex information understandable is considering your target audience. Depending on who is viewing your presentation or graphics, you might need to use different design elements. For instance, choose a detailed and technical presentation for a scientific audience, while preferring a simplified and easily understandable graphic for a broader audience.

When designing your graphics and charts, consider accessibility. Ensure your information is accessible to people with visual impairments by using alternative texts for images and optimizing contrasts for better readability. Overall, graphic design is an indispensable tool for presenting complex information in an understandable and appealing manner. By choosing the right design elements, chart types, and information arrangement, you can ensure your message is communicated clearly and effectively.

how is presentation graphics used

Finding the Right Balance Between Understandability and Detail Accuracy

When creating graphics and tables, it’s important to find the right balance between understandability and detail accuracy. While it’s important to simplify complex data, you should also ensure your graphics contain enough information to fully convey your message. A good approach is to display the most important information prominently and present additional details in smaller font size or footnotes. This way, you can ensure your audience grasps the main message while also having access to detailed information if needed.

There are various ways to achieve a balance between understandability and detail accuracy. One way is to present the information in layers. You could, for instance, create a basic chart showing the main points, then add additional layers for more detailed information. This approach ensures your audience can quickly grasp the key information while also having the option to delve deeper into the topic if desired.

Another important aspect is using visual elements to simplify complex data. Charts, graphics, and infographics can help present information in a visually appealing and easily understandable way. Using colors, shapes, and other visual elements, you can present complex data in a manner that’s easier to grasp than plain text.

It’s also important to keep your target audience in mind. For example, if creating a graphic for experts, you can use more technical details and jargon. However, if presenting information to a broader audience, you should ensure your graphics and tables are understandable to everyone. This might mean explaining technical terms or adding additional explanations to ensure your message is clearly communicated.

Ultimately, it’s about finding the right balance to present your information clearly and precisely, without overwhelming your audience. By harmonizing understandability and detail accuracy, you can ensure your graphics and tables are effective and successfully convey your message.

Clarity vs. Precision: Finding the Right Balance

When creating graphics and tables, it’s crucial to strike the right balance between clarity and precision. While it’s important to simplify complex data, you should also ensure that your graphics contain enough information to fully convey your message. A good approach is to display the key information prominently and present additional details in a smaller font size or in footnotes. This way, you can ensure that your audience understands the main message, while also providing access to detailed information if needed.

There are various ways to achieve a balance between clarity and precision. One way is to present information in layers. For example, you can create a basic graphic that shows the main points, and then add additional layers to display more detailed information. This ensures that your audience can quickly grasp the most important information while also having the opportunity to delve deeper into the topic if they wish.

Another key aspect is the use of visual elements to simplify complex data. Charts, graphs, and infographics can help present information in a visually appealing and easily understandable manner. By using colors, shapes, and other visual elements, you can present complex data in a way that is easier to comprehend than pure text.

It’s also important to keep your target audience in mind. For instance, if you’re creating a graphic for experts, you can use more technical details and jargon. However, if you’re presenting information to a broader audience, you should ensure that your graphics and tables are understandable to everyone. This might mean explaining technical terms or adding additional explanations to ensure that your message is clearly conveyed.

It’s about finding the right balance to present your information clearly and precisely, without overwhelming your audience. By aligning clarity and precision, you can ensure that your graphics and tables are effective and successfully convey your message.

how is presentation graphics used

How to Highlight Your Expertise Through Clear Visualisations

Clear visualisation of your data can not only help convey your message but also emphasise your expertise in the field. By transforming complex data into clear and precise graphics, you demonstrate your understanding of the information and your ability to present it in an understandable way.

Use appropriate graphic and design techniques to make your visualisations look professional. By highlighting key information and skillfully combining text and images, you can make your expertise visible and gain your audience’s trust. Visualisations are a fundamental part of data analysis and presentation. They allow you to present complex information in an appealing and easily understandable manner. By visualising your data in charts, graphs, or infographics, you can reveal patterns, trends, and correlations that might remain hidden in pure text data.

Another advantage of clear visualisations is the ability to grasp large amounts of data at a glance. Instead of sifting through endless tables or blocks of text, your viewers can quickly and efficiently process the information. This saves time and allows them to focus on the most important aspects of your presentation.

To highlight your expertise through visualisations, it’s crucial to use the right tools and techniques. Choose software or a program that offers you the ability to create appealing and user-friendly visualisations. Experiment with different types of charts, colour schemes, and layouts to find those that best suit your data and message.

Remember that clear visualisation is not just an aesthetic element but must also be substantively correct. Ensure that your data are accurate and meaningful and that you draw the right conclusions from them. Incorrect or misleading visualisation can undermine your credibility and shake your viewers’ trust.

Clear visualisations are a powerful tool to showcase your expertise and effectively convey your message. By using suitable graphic and design techniques, you can make your visualisations look professional and gain your audience’s trust. Ensure that your visualisations are substantively correct and draw the right conclusions. With these tips, you can highlight your expertise through clear visualisations and take your presentations to the next level.

how is presentation graphics used

The Art of Conveying Complex Data in a Few Minutes

In presentations, time is often limited, and it can be challenging to convey complex data quickly. However, with the right techniques and strategies, you can create a meaningful presentation even in a short time.

One way to quickly convey complex data is through the use of infographics. Infographics combine text, images, and symbols to communicate information swiftly and effectively. By presenting your data in concise and visually appealing infographics, you can capture your audience’s attention and effectively convey your message.

Another approach to conveying complex data in a short time is the use of storytelling techniques. By wrapping your data in a story, you can emotionally engage your audience while simultaneously conveying information. Stories have the power to make complex connections understandable and to spark the listeners’ interest.

Additionally, you can use visual aids such as charts and graphs to present complex data quickly and clearly. By visualising data, you can grasp complex information at a glance and make it understandable. Charts and graphs allow your audience to better understand relationships and process information faster.

You can also use comparisons and examples to convey complex data quickly. By linking your data with familiar situations or examples, you can make abstract information more tangible and easier to understand. Comparisons and examples help your audience better visualise the information and place it in a relevant context.

Another effective approach is to break down the data into small, digestible chunks and present these sequentially. By dividing the information into manageable units, you can ensure that your audience can better absorb and understand the data. This approach also allows you to maintain your audience’s attention throughout the presentation.

There are various techniques and strategies to convey complex data in a few minutes. The use of infographics, storytelling, visual aids, comparisons, examples, and breaking down the information into small units are just a few ways to make your presentation effective and meaningful. Experiment with different approaches and find out which method best suits your topic and audience.

Visualisation Strategies: Making Your Data More Accessible

An essential task in creating presentations is making your data accessible to your audience. Visual strategies can help you present complex data in a more understandable and engaging way.

Some strategies you can use include color-coding to distinguish different data categories, using charts or tables to present numerical data, and using visualisations to illustrate relationships and trends. By making your data accessible, you can ensure that your audience can easily understand and interpret the information.

Using color-coding is an effective method to highlight different data categories. By assigning a different color to each category, you can visually separate the data and help the audience better grasp the information. For example, in a presentation on a company’s revenue, you could represent income in green and expenses in red. This color-coding allows the audience to recognize at a glance which data category is being depicted.

Charts and tables are also useful tools for presenting numerical data. A bar chart, for instance, can be used to illustrate the revenue of various products over time. Visualising the data in a chart form can make it easier to identify trends and patterns. Tables, on the other hand, are suitable for displaying detailed information, such as the number of units sold per product category. Visualisations can also be used to clarify relationships and trends in the data. One way to do this is by using line or area charts to show the progression of data over a certain period. By visualising the data in this manner, you can show the audience how certain values have changed over time and if there are any potential correlations.

By making your data accessible, you can ensure that your audience can easily understand and interpret the information. Visual strategies like color-coding, charts, and visualisations are effective tools for presenting complex data in a more understandable and engaging way. Utilize these strategies to make your presentations even more impactful and to impress your audience.

how is presentation graphics used

Collaboration with Graphic Designers: A New Approach to Your Presentations

Another way to elevate your presentations is by collaborating with professional graphic designers. Graphic designers can assist you in transforming complex data into attractive and professional graphics and tables.

By sharing your ideas and data with a graphic designer, you can ensure that your presentations are visually appealing and meaningful. An experienced graphic designer can also help you find the right balance between aesthetics and understandability, effectively conveying your message.

A well-designed chart or infographic can help present complex information in an easily understandable manner. Using colors, shapes, and symbols, graphic designers can visualize your data, thereby enhancing the understanding and attention of your audience.

Moreover, graphic designers can help make your presentations look more professional. They can assist you in selecting fonts, color schemes, and layouts to create a cohesive and appealing appearance. Using professional design elements can convey your commitment to quality and precision.

Collaborating with graphic designers also offers the opportunity to customize your presentations uniquely. An experienced designer can take into account your specific requirements and preferences, developing tailored solutions. This allows you to make your presentations unique and tailored to your target audience.

In addition to visual design, graphic designers can also support the optimization of your presentations for various media formats. They can ensure that your graphics and images look good and function well in different presentation programs and on various devices. This ensures that your message is consistently and effectively conveyed across all platforms.

Overall, collaborating with graphic designers can provide significant added value to your presentations. With their expertise and creative skills, they can help ensure that your presentations are visually appealing, meaningful, and professional. So, the next time you create a presentation, consider collaborating with a graphic designer to fully realize the potential of your presentations.

Feedback from Your Audience: How to Know If Your Presentation is Working

Feedback from your audience is a crucial indicator of whether your presentation is effective or not. Pay attention to your audience’s reactions and behavior during the presentation to gauge how well your message is being received.

Ask questions to your audience to test their understanding and interest. Request constructive feedback after the presentation. By collecting and analyzing feedback, you can continuously improve your presentations and ensure that your message is effectively conveyed.

The effective use of graphics and tables in PowerPoint presentations is key to presenting complex data in an understandable and engaging way. By applying the right techniques, showcasing your expertise, and considering the feedback of your audience, you can create clear and impactful presentations that impress your audience.

how is presentation graphics used

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how is presentation graphics used

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how is presentation graphics used

PowerPoint Graphics: Create Effective and Engaging Presentations

Need design help let's have a chat..

Over the years, we’ve all used a variety of different programs and applications in order to find success in graphic design work . Some of us are simply beginners just trying to get by, whereas others are looking for something a bit more advanced. Either way, there’s one ever-present player in the game that you’ve probably heard a thing or two about: Microsoft PowerPoint.

In recent decades, PowerPoint has been used in a plethora of ways in order to get across data or information. It’s a regular feature in business models all across the globe, and while many of its competitors have become obsolete with the passage of time, PowerPoint seems to have survived - and, in many ways, thrived.

Today, we want to focus on the specifics of PowerPoint graphics . They serve as a key piece of the puzzle, and from the ground up, they can influence your work in the best of ways. With that being said, let’s get into it.

What are PowerPoint graphics?

A graphic, in a general sense, is the representation of an idea. While it’s all well and good using a PowerPoint presentation to get your point across in a pitch or a meeting, they really aren’t too much use without graphics. You can go down the minimalistic route, but in reality, that’s not the kind of operation that’s going to blow someone away.

Within a PowerPoint presentation, a graphic is used as a function that helps certain elements of your PP stand out. They help to inform the viewer or audience on a deeper level, perhaps as a way to display results from a poll or a simple infographic that condenses the information in a way that makes it easier to read.

People may choose to see it as a way to simplify the core meaning of your work, but it’s not - not entirely, anyway. You can always run the risk of doing too much in a presentation when it comes to the text, and even if it’s just a few well-designed images that are cropping up, it’s still useful, especially if you’ve got way too many slides to deal with and you want to avoid running over.

How to insert graphics in PowerPoint

It’s going to sound like a pretty basic explanation when laid out but inserting graphics into PowerPoint is something you’ll want to 100% understand before getting started. A lot of the time, you can source what you need online - but you can also get creative and make an entirely new piece of content.

From the drop-down ‘Insert’ tab on PowerPoint, you’ll find an images group which will be followed by the pictures section, and there’s where our journey begins.

Images from the internet

Insert > Images > Pictures > Online Picture

The internet is a pretty strange, yet equally incredible, place. It can be home to some of humanity’s finest individuals and projects, but in equal measure, it can also be quite difficult to navigate. Alas, we still maintain that it’s incredibly useful, and in this setting, that’s definitely the case, as you can scope out exactly the kind of picture you want to start progressing with your graphic needs.

A search box will appear which you can type a word or phrase into, and once you’ve pressed enter, you’re able to scour through the images that pop up. You’re also able to use the Format Picture function to get the size and position right, but one thing that must be kept in mind is the issue of copyright and what you’ll be permitted to use. Either way, we’d advise posting an image credit.

Microsoft stock images

Insert > Images > Pictures > Stock Images

Stock images may not be as widespread or diverse as some of the other options on this list, but they’re definitely helpful. They tend to be defined as quite generic photos and icons that are made without one specific goal. From a creative standpoint, there’s a lot of good stuff here, largely because many of them are created with the intention of enhancing the viewing experience.

If you happen to be a subscriber to Microsoft’s premium service, you’ll also have a greater range of images to choose from. That’s not to say that the free pictures aren’t top quality, because they are, but as is the case with most things in life, subscription services are the way to go if you’re looking to expand your search limits.

Use your own images

Insert > Images > Pictures > This Device

Ah, yes, the good old “do it yourself” option. Whether you’ve created the graphic or image or you’ve just downloaded it in the past, this is the best option for speed and practicality. You can either go through your device and pick out a specific shot, or you can right-click and copy & paste the image onto whatever slide you want.

However, you should be sure to format the picture correctly or at least have a good idea of how big/small it’s going to be. It’s not exactly hard to rectify this, and it’s not an outright problem, but it can be frustrating to wait for the picture to load if it’s a sizeable one, especially if you’re in a bit of a hurry.

How to get free PowerPoint graphics

We’re in the midst of a cost of living crisis, and when that’s the case, you often need to find ways to get your expenses down (which, we know, goes without saying). It may seem like the cheap way out to make a suggestion like this, but let’s face it, being able to get things for free that will benefit your workload shouldn’t be demonized. If anything, it should be celebrated.

PowerPoint graphics are readily available at the click of a button. It’s all about knowing where to look, and although there are other routes you could go down, we’ve decided to pick out a few of the best and most practical. After all, we all want affordable pricing , right? (Hint, hint).

So, let’s dive straight into it.

Freepik, as you can probably imagine, does exactly what it says on the tin. It gives you access to a bunch of different vector graphics and photos that can even be edited to your taste. It’s worth noting, though, that free downloads are often limited to a specific amount per day, but it’s definitely a good way to get up and running.

If you’re looking for something more long-term and sustainable, then you’ll either have to consider the premium option or take your talents elsewhere. But if you’re only going to be dipping your toe into the water every so often, it’s a proven winner.

One of the first things that stand out to us whenever we flirt with Pixabay is the layout. It’s presented in a dignified and professional way, and from the first minute you enter the website, it’s clear to see that it’s easy and practical to use. Plus, there are over four million pictures to investigate, which is a pretty solid selling point.

It’s 100% free to use, with licensed images, illustrations, and vectors all being up for grabs. It may not be the only website you use, especially if you want to contrast and compare what else is out there, but we’d still highly recommend it.

When you’re looking for vector photos and graphics in general, Vecteezy is a pretty solid choice. This is the kind of company that stays up to date with the latest trends, and while that may not always come across as the most important element of the graphic design game, it is. When you know and understand what your audience wants to see, that’s a huge bonus point in your favour.

All of the products on display are licensed for personal use and also for, yes, platforms like PowerPoint. This is a prime way to make the most of your marketing, and you’re able to do so without even having to put your hand into your pocket for some cash.

Make your own!

Creativity makes the world go around, and that statement rings true in many different fields, including graphic design. Between the in-built custom theme option on PowerPoint and any other tools you want to utilise, it’s never been easier to insert your own touch into your work.

SmartArt Graphic helps you to get started from scratch, and it even offers you a selection of different graphic styles to have some fun with. Play around, spend a few hours whipping up ideas, and make those designs a reality.

Need some help with graphic design? Contact Hatchly!

Graphics for PowerPoint, if you haven’t been able to tell already, are something we advocate for. There are so many different businesses out there in every industry that are still using PP to this day and for good reason. There are very few peers or alternatives it has as a way to properly illustrate the point you’re trying to make (pun not intended), and that’s a testament to its longevity.

In the grander scheme of things, of course, graphic design is a tool that has been used for as long as we can remember - and that’ll continue to be the case long into the future. Here at Hatchly , we have an unlimited graphic design service that is designed to accommodate the needs of all different kinds of clients. If you need help, we’re on hand to provide that.

Feel free to take a look at our platform and let us know what you think. If you’re interested and fancy a chat, get in touch !

  • Mastering Presentation Design: Step-by-Step Guide for Stunning Results

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how is presentation graphics used

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

presentation design

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

  • The main idea.
  • The presenter.
  • The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

  • Include less text and more visuals in your presentation design
  • Identify one core message to center your presentation design around
  • Eliminate any information that doesn’t immediately support the core message
  • Create a strong presentation outline to keep you focused
  • Use text to reinforce, not repeat, what you’re saying
  • Design your presentation with one major takeaway per slide
  • Use visuals to highlight the key message on each slide
  • Use scaffolding slides to orient your audience and keep them engaged
  • Use text size, weight, and color for emphasis
  • Apply design choices consistently to avoid distraction
  • Split a group presentation by topic
  • Use a variety of page layouts to maintain your audience’s interest
  • Use presentation templates to help you get started
  • Include examples of inspiring people
  • Dedicate slides to poignant questions
  • Find quotes that will inspire your audience
  • Emphasize key points with text and images
  • Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

  • Speakers reading their slides
  • Slides that include full sentences of text
  • Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

how is presentation graphics used

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

  • Class presentations
  • Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

confused woman meme

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

Nutrition Creative Presentation Template

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. The outline will shape the  presentation structure  and guide you through your content. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

  • Introduction and hellos
  • Vision and value proposition
  • Financial profit
  • Your investment
  • Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

Corporate pitch deck template

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

Topics of discussion presentation outline example template

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Infographic Presentation Template

Into memorable slides with minimal text:

Infographic Presentation Template

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

  • Detailed descriptions
  • Background information
  • Redundant statements
  • Explanations of common knowledge
  • Persuasive facts and figures
  • Illustrative examples
  • Impactful quotes

presentation design

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

Speaker notes by Venngage

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

how is presentation graphics used

Pull out quotes and important numbers, and make them a focus of each slide.

how is presentation graphics used

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

how is presentation graphics used

This helps ensure that the visuals remain the focus of the slide.

how is presentation graphics used

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

presentation design

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

how is presentation graphics used

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

how is presentation graphics used

Or create a flowchart  and funnels:

how is presentation graphics used

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

how is presentation graphics used

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

how is presentation graphics used

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

presentation design

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

how is presentation graphics used

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

Impactful presenation templates

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

how is presentation graphics used

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

how is presentation graphics used

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

presentation design

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

how is presentation graphics used

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

presentation design

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

Presentation Fonts

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

how is presentation graphics used

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

how is presentation graphics used

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

how is presentation graphics used

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

  • Split your group presentation by topic
  • Introduce the next speaker at the end of your slide
  • Become an ‘expert’ in the slide that you are presenting
  • Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

Yellow start up pitch deck presentation template

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

how is presentation graphics used

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

tim ferriss inspiration presentation example

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

  • When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
  • Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

Nadya Unbounce Presentation Example

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

presentation design

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how is presentation graphics used

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A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

Table of Contents

  • What Is Presentation Design? 

What Is the Significance of Presentation Design?

Understanding various forms of presentations.

  • 10 Tips to Create a Compelling Presentation Design 

5 Inspirational Presentation Design Trends

  • 15 Best Presentation Design Templates to Consider 
  • Key Takeaways 
  • Conclusion 

Once you’ve mapped out your presentation, it’s time to tackle the intimidating task of creating a visually stunning presentation design . Creating an excellent presentation design becomes simpler by learning and adhering to fundamental presentation design standards. Here is a presentation design guide to creating an engaging and well-designed presentation,  regardless of the kind of project you are putting together. 

What Is Presentation Design?

Presentation design focuses on the visual facet of your presentation to captivate your audience. An outstanding presentation design may significantly impact your target audience, whether it is investors, employees, collaborators, or potential customers. The design must ideally complement the material of your presentation to help get your views across and convince your audience.

Creating a presentation for the first time to present in a professional setting or to a large audience might feel challenging. This guide to presentation design will walk you through the elements required for building a visually appealing presentation. 

how is presentation graphics used

A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. It is mainly because visuals are much more engaging than written words in your presentation slides. Presentation design is crucial because it allows you to combine your ideas, narrative, graphics, facts, and statistics into one cohesive tale that drives your audience to the decision you desire.

A robust presentation design may unlock doors you never imagined could be opened. An effective design is much simpler to understand and earns a lot of credibility for your brand. You can communicate your message effectively, encourage your audience to take subsequent actions, and get them to engage with what you’re saying with excellent presentation design.

You have the potential to communicate your point of view, create a brand identity, and get your audience to see and hear you loud and clear when you build a presentation with impeccable design. The material of your presentation is crucial to your project’s success, but a poor design may divert the listener’s attention (and not for a good reason). Don’t let a lousy presentation design force you to lose out on a huge business opportunity.

Creating a winning presentation design involves combining design components to produce slides that will neither bore nor exhaust your audience. Instead, it will engage and inspire them effectively. So, instead of creating a lousy presentation using shoddy designs, it is significant to master the fundamentals of creating the best presentation design.

Presentations may be used for several purposes and can come in different forms. A quarterly sales presentation with your team will not be the same as a presentation focused on employee training. 

In the first scenario, you’ll strive to advance your team to achieve targeted sales growth. In the second, you’ll focus on imparting essential knowledge and skills to your employees. Looking at some of the most prevalent presentation types can give you a better idea about presentation design and when to begin constructing your own.

1. Investor pitch presentation

Using facts to convince rather than enlighten is the primary goal of this presentation style, as indicated by the name. If you’re a startup or a small firm looking for investment, you’ll need to use this form of presentation to your advantage. An investor pitch presentation will be required when you’re explaining your company’s user acquisition growth rate to prospective investors. Such presentations are created using the classic pitch deck concept to make the perfect, thoroughly professional pitch.

2. Educational presentations

Educational presentations are sometimes misunderstood as informative presentations since they are designed to teach viewers new skills and educate them on a new subject. You may need to produce a presentation for a school for various reasons, such as presenting an idea or providing an academic report.

Academic and corporate training programs often employ this presentation format. A video tutorial with comments and suitable themes may be added to the slides to improve them. Educators are always looking for new and unique methods to provide engaging and enthralling presentations for their students. Using an educational presentation template may guarantee that your presentation is visually appealing as well as easily comprehensible.

3. Webinar presentations

Webinar presentations are the newest craze, and they’re a win-win for presenters and the audience alike. A webinar refers to an online presentation, but unlike a video posted elsewhere, the webinar takes place in real-time and with the active participation of the audience. There are several themes and settings for which webinar presentations might be utilized. 

Short surveys, quizzes, and Q&A sessions let participants feel more involved in the webinar. Most commonly, a webinar is meant to disseminate information, but it may also act as a marketing tool, a source of leads, or a way to generate new sales and sign-ups.

4. Report presentations

A report presentation is intended to offer the necessary information to those engaged in a process or project. Report presentations are critical in ensuring these stakeholders that the procedures that must be followed for the project’s completion are effectively planned and executed. Sample reports are also accessible to these stakeholders. 

A report presentation may take numerous forms, such as a business report or an infographic. Reports on sales and marketing performance, website statistics, income, or any other data that your team or supervisors wish to know about can be presented during the report presentation.

5. Sales presentations

Sales presentations are often the initial phase in the sales cycle, and are, therefore,  critical. A sales presentation, often known as a sales pitch deck, is a form of presentation you would need to provide a prospective customer or client with when pitching a product or service.

Not every sales presentation is designed to close a deal right away. The goal might be to pique the curiosity of the people concerned. Sales presentations often include your company’s unique selling proposition (USP), product price points, and testimonials. Your sales presentation must be engaging and successful in influencing potential customers, using a well-thought-out approach.

6. Inspirational presentations

An inspiring presentation is a standard tool used by managers, team leaders, motivational speakers, and business owners to stimulate and encourage their audience. Inspirational presentations are essential to influencing others and achieving your individual and business goals. 

To get a desirable result from this kind of presentation, elicit an emotional response from the audience and motivate them to act. Using a presentation template that has been professionally developed provides you with an advantage over others. 

7. Keynote presentations

Keynote presentations are given in front of a larger audience. A good example can be those shown at TED Talks and other conferences. While the presenter gives the entire speech, there are advantages to using slides, such as keeping an audience engaged and on track.

10 Tips to Create a Compelling Presentation Design

If your presentation is lousy, you might come across as unprepared, uninterested, and lacking any credibility. A well-designed presentation makes you appear reliable and competent. Here are some fantastic points to help you develop the best presentation design.

1. Outline your content and fine-tune the message

It’s crucial to prepare your content and fine-tune your main message before you begin developing your presentation. Try to figure out what your target audience wants to know, what they may already know, and what will keep them engaged. Then, when you create your presentation’s content, keep those things in mind and furnish designs accordingly. It is vital to remember the key takeaway of each deck you create.

Too much information shown on a single slide is difficult for most viewers to comprehend. Make sure you don’t overwhelm your viewers; each presentation slide should include no more than one key point. Make your information as brief as possible, yet make it detailed enough and valuable.

2. Use more visuals and less text in your decks

Your audience recalls information considerably better when images complement it because they can better understand visual features than simple text. Presenters that employ images instead of words get more favorable feedback from their audience than those who rely only on text.

how is presentation graphics used

Using visual examples in slide decks increases audience engagement, encourages more questions, and registers your message in the minds of your audience. Remove any unnecessary text from your slides and replace it with visuals that will engage your audience.

You may use various methods for adding images, but the most common is using your data’s visual representation. It’s important to note that adding visuals does not mean sprinkling fancy images and symbols across your slides. Relevant images and iconography are a must.

3. Limit the use of fonts and colors

It is vital to pay attention to color schemes and other design components, such as fonts, to ensure your presentation succeeds. Although it may be thrilling to employ as many fonts and colors as possible, the best presentation design practices imply that you should only use two or three colors overall. Also, make sure the content in your slides is of a different font than the headers.

When it comes to color schemes, certain combinations work better than others. When choosing colors, keep in mind that they should not detract from the message you want to convey. Add an accent color to one or two of your primary hues for a cohesive look. It’s critical that the colors you choose complement one another and communicate your purpose effectively. Headers should be in one typeface, while body content should be in another. Add a third font for the accents, if you’d like. 

4. Create a visual hierarchy

Visual hierarchy is an important consideration when including text in a presentation. Visual hierarchy is one of the most significant but underappreciated presentation design principles. Color, size, contrast, alignment, and other aspects of your slide’s elements should all depend on their value.

When creating a visual hierarchy, you must clearly understand the story and its structure. Your audience’s attention should be drawn to the most critical components first, then to the second-most essential aspects, and so on. When creating your presentation, think about the story you want to tell and the visual hierarchy you need to support it. If you do this, the essential ideas you wish to convey will not be lost on your audience. 

5. Incorporate powerful visuals

It is important to use visual aids to make a compelling presentation: think images, icons, graphics, films, graphs, and charts. You should also ensure your slides’ aesthetics accurately portray the text they contain. Alternatively, if you don’t have words on the slide, make sure the visuals mirror the words you’re saying in your speech.

Visual aids should enhance your presentation. In addition, you’ll want to ensure that your slide has some form of visual representation so that you’re not just dumping a bunch of text onto a slide.

6. Avoid using bullet points

These days, any excellent presentation design instruction would encourage you to avoid bullet points as much as possible. They’re dull and old-fashioned, and there are more effective methods to display your material. 

A slide consisting of icons, images, and infographics is more exciting and conversational than one written in list form. Using bullet points for each slide’s primary theme is a standard PowerPoint design recommendation that you should refrain from while designing your presentation.  

7. In group presentations, segregate slides by theme

While making a group presentation, finding an appropriate balance of who should be demonstrating which presentation segment is often challenging. Arranging a group presentation by topic is the most natural technique to ensure that everyone has an opportunity to speak, without the presentation becoming incoherent. Your group presentation should be divided into sections based on the subject.

Prepare your presentation ahead of time so that everyone understands when it’s their turn to talk. It’s up to each person in the group to pick one thing to talk about when they give this presentation to investors or potential customers. For instance, the business model slide may be addressed by one person, while another can discuss the marketing approach.

8. Maintain consistency

Consistency is essential when you work on the design of your presentation. Your presentation is still one presentation, no matter how many slides it has. Design elements, color schemes, and similar illustrations can all be used to achieve design consistency.

Although some of the slides in your presentation may appear to be styled differently than the others, the overall presentation must be held together by a single color scheme. To ensure that your viewers don’t lose track of what you’re saying, make sure each of your slides is visually connected.

9. Emphasize important points

It is pertinent to use shapes, colorful fonts, and figures pointing to your material. They help emphasize vital information to make it stand out. This not only keeps the reader’s attention on the page but also makes your design more streamlined. Emphasizing the point you’re trying to put across with visual elements makes it easier for your audience to grasp what you’re saying.

10. Integrate data visualization

Consider utilizing a chart or data visualization to drive your argument home, especially if you have vital figures or trends you want your audience to remember. This might be a bar graph or a pie chart that displays various data points, a percentage indication, or an essential value pictogram. 

Confident public speaking mixed with good visuals may greatly influence your audience, inspiring them to take action. The use of design features makes it simpler for your audience to grasp and recall both complex and fundamental data and statistics, and the presentation becomes much more enjoyable too. 

Even though trends come and go, effective presentation design paired with some inspiration to get you started will always be in style. Think about what’s current in the world of graphic design before you create a staggering presentation deck for a creative proposal or a business report. To help you better, we’ve come up with a list of the most popular presentation design concepts. 

1. Dark backdrops with neon colors

While white backgrounds have long dominated web design, the advent of “dark mode” is gradually altering that. Designers may use dark mode to play with contrast and make creative things stand out.

how is presentation graphics used

This is a great way to get your audience’s attention and keep them interested in what you have to say. The key is to pick one or two bright colors and utilize them as highlights against a dark backdrop, rather than using an abundance of them.                                                                                            

2. Monochromatic color schemes

In recent years, color schemes originating from one base hue, such as monochromatic color schemes, have been given a subdued pastel makeover. The usage of monochromatic color schemes in presentation design is always seen as clean and professional. It’s ideal for pitch decks and presentations since monochrome is generally utilized to assist people in concentrating on the text and message, rather than the colors inside a design.

3. Easy-to-understand data analysis

The fundamentals of data visualization should be restored. In other words, even the most complicated measurements may be made easy to grasp via effective design. Designers, marketers, and presenters are generating snackable stats in the same way infographics have found a place on visual-first social networks.

Create a dynamic proposal or presentation with the help of an infographic template that is easy to use. You can create distinctive slides with animations and transitions to explain your point more effectively. With the help of templates, you can convert your data into bar graphs, bar charts, and bubbles that represent your idea simply, guaranteeing that every data point is simple to comprehend.

4. Straightforward minimalism

Minimalism is a design trend that will probably never go out of style. It has always been a show-stopper. Each slide should offer just enough information to let the reader comprehend what’s going on. You should use a color palette that isn’t distracting. Your simple presentation will enthrall your audience if you boldly highlight your most significant points and use trendy fonts.

5. Geometric structures

There’s a good reason why designers are so fond of geometric patterns, 3D objects, and asymmetrical layouts. They’re basic yet stunning, making them perfect for times you want to make a lasting impression with the information you’re sharing. 

More cutting-edge components, such as 3D shapes and floating objects, are used in presentation graphics these days. Go for a presentation template that contains editable slides that enable you to easily add your visuals and material to brighten your presentation. 

15 Best Presentation Design Templates to Consider

In the case of presentation designs, you should never sacrifice quality. Ideally, you should have a design that improves your brand’s image, amplifies your message, and enables you to deliver various content forms efficiently. 

The problem is, it’s pretty challenging to locate premade themes and templates of this merit. We’ve made it easy for you by putting together a list of the best 15 presentation design templates out there. These presentation design suggestions are a great place to start.  

1. Business plan presentation template

This is a crucial business presentation template with a significant emphasis on visualizations and graphics. To create a business strategy, you need this presentation template. It consists of several crucial elements, such as a mind map, infographics, and bar graphics. Replace the placeholder text with your own to complete the presentation.

how is presentation graphics used

2. Pitch deck template

Startups seeking financing require a clean and eye-catching pitch deck design to impress investors. You may use it to present significant aspects and achievements of your company to investors. You can include slides for mockups, testimonials, business data like statistics, and case studies.

how is presentation graphics used

The pitch deck presentation template is excellent for your next client pitch, as it allows you to pick from a range of different startup tales to showcase the most crucial features of your firm.

3. Brand guidelines presentation template

Creating a bespoke presentation talking about the company dos and don’ts may be a terrific approach to discuss your brand rules with your team and stakeholders. You can easily show off your brand’s typeface and color schemes using this presentation template.

how is presentation graphics used

4. Marketing plan presentation template

Marketing is a vast concept, and the slides included in this design stock set reflect that broadness. A well-executed marketing strategy is essential to the success of any team. A marketing plan presentation template should ideally include slides for charts, timelines, and competition research. You can create executive summaries or mission statements with the below-mentioned presentation’s elegant and minimalistic slides.

how is presentation graphics used

5. Keynote presentation template

This keynote template has a lovely color scheme that is equal parts captivating and professional. You can employ a keynote presentation template if you’re going to be a keynote speaker at an upcoming event and want to ensure that your design stands out.

how is presentation graphics used

In addition to several slides, the template comes with various predefined color schemes. This template is perfect for any business presentation requiring a well-designed layout.

6. Training manual presentation template

A training manual presentation template may be used to convey new hire training to your workforce. It is essential for the design to be as clean and straightforward as possible.

how is presentation graphics used

These training material decks created with a predesigned template make it easy for new employees to learn the ins and outs of their jobs. 

7. Case study presentation template

A case study is an excellent way to illustrate a point in your presentation. The best way to attract new consumers using a case study presentation is to show them how your existing customers are using your product or service. Make sure to highlight how your product solved their pain points.

how is presentation graphics used

8. Interactive brief presentation template

It’s common to provide a creative brief when working with a contractor, freelancer, or designer to ensure everyone involved understands what the final product should look like.

how is presentation graphics used

An interactive presentation template like a creative brief is a terrific concept for absorbing and memorizing that information.

9. Workforce handbook presentation template

When hiring a new employee, your company needs to create an employee handbook to ensure they know the company’s objective and general working norms. You may connect this presentation to your intranet or website, or just distribute the digital version through a password-protected or private link.

how is presentation graphics used

10. Ignite presentation template

Using this template as a starting point for an Ignite presentation would be ideal. An Ignite presentation is a five-minute presentation consisting of 20 slides, compelling the speaker to speak fast and concisely. As a result, an Ignite presentation template prevents you from using too much text on any slide. 

how is presentation graphics used

11. Informative presentation template

The need to create an educational presentation may arise due to several reasons, such as onboarding new hires, explaining a concept to students, and more. An informative presentation template is a suitable solution in all cases.

Regardless of who they are meant for, presentations are the optimal format for sharing information with any audience. Create an educational presentation that you can embed in a blog post or publish on several platforms online. Make presentations to provide knowledge at conferences and other meetings.

how is presentation graphics used

12. SWOT analysis presentation template

A strength, weakness, opportunities, and threats (SWOT) analysis is a valuable tool for gauging where your business stands, and how your strategic planning measures are paying off. This presentation template is an excellent tool for SWOT analysis or refining your marketing strategy.

how is presentation graphics used

It comes in several formats; circular design and hexagonal shapes being two of them. You may modify the colors as desired.

13. Competitor analysis presentation template

Knowing your competition and what they offer is essential for a successful business. Competitor analysis means researching your competitors’ key strengths and weaknesses, which can, eventually, help you define your goals and USPs more clearly. 

how is presentation graphics used

There are built-in interactive elements in this competitor analysis presentation template, which can help hook your audience. 

14. Bold presentation template

Ideal for non-corporate sales presentations, a bold and daring presentation template includes slides with a vibrant, attention-grabbing theme that is neither overbearing nor distracting. The color combination is striking without being oppressive.

how is presentation graphics used

15. Company overview template

Creative presentation templates are all the rage today. Using a lot of negative space will allow your audience to take a breath and direct their attention to the most crucial parts of your presentation. It is suitable for corporate presentations, since it doesn’t stick out more than is necessary.

how is presentation graphics used

Key Takeaways

  • Audiences tend to forget a large percentage of what was addressed before the presentation is through. This is why it is important to create a presentation design that is memorable.
  • A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. 
  • Use a wide range of best presentation design tools, components, and styles until you discover the one that resonates with your target audience. 
  • Consider the most recent trends and best practices, and dedicate time to thoroughly crafting every presentation.
  • Fine-tuning your message, avoiding the use of bullet points, incorporating visual hierarchy, and incorporating data visualization are a few design tips to create a winning presentation. 

Both your presentation style and design are crucial. You can deliver more dynamic, memorable presentations by creating visually pleasing decks. It’s advisable to create a resourceful presentation design if you want to elevate your personal as well as professional credibility.

Take cues from some popular presentation templates, and enhance one little aspect at a time. Now is the time to practice everything you’ve learned in this presentation design guide. As with any other visual communication, creating the best presentation design requires time, effort, and patience. Never be afraid to try something new; you’ll quickly see the benefits a strong presentation can have on your project.

A presentation design puts ideas, tales, words, and pictures into a series of slides that convey a narrative and engage your audience.

A presentation design template is used to achieve a uniform look for your slides. Templates are pre-made presentations into which you may insert your data.

People remember images and words better than just words. The design of your slides should be simple and consistent. This way, your audience will focus on the most important points.

Use high-quality images to back your message, but don’t use too many special effects. Make sure you don’t read from your slides.

A well-presented, memorable introduction and conclusion are two essential parts of a presentation. Don’t forget them when you write your outline.

Presentation design is essential, because it helps you weave your ideas, narrative, images, facts, and statistics into a unified story that leads your audience to the choice you want them to make.

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Presentation Design: Beginner’s Guide (Tips, Tools & Templates)

Presentation Design: Beginner’s Guide (Tips, Tools & Templates)

Written by: Chloe West

An illustration of a person stepping on blocks to create a presentation.

A good presentation doesn’t just rely on presentation design. There’s your public speaking , the ability to connect with your audience and how well you understand your topic.

However that doesn’t mean that presentation design isn’t important. Everything goes hand-in-hand when creating a presentation that will keep your audience engaged and talking about your topic for days to come.

Here's a short selection of 8 presentation design guidelines you can use when you edit, share and download your content with Visme. View them below:

how is presentation graphics used

Ready to design a presentation that knocks the audience’s socks off? We’ve put together a beginner’s guide to help you understand the types of presentations, beginner design tips and more.

Let’s dive in.

Table of Contents

Why presentation design is important, what are the different types of presentations.

20 Presentation Design Tips for Beginners

5 Presentation Design Trends to Inspire You

15 presentation templates for various use cases.

A presentation is so much more than a simple stack of slides with text and images on it; or at least, it should be. Especially since creative, colorful visuals are so much more memorable than simple text on a screen.

Presentation design is important because with it, you can envelop your ideas, narrative, visuals, data and statistics all into one place and tell a compelling story that leads your audience to the conclusion you want them to reach. 

When you create a presentation with proper design, you then have the opportunity to share your point of view, grow your business and get your audience to see your vision and hear you loud and clear. 

The sad truth is that many people dread going to presentation meetings because of the long, visually lacking and non-stimulating slideshow designs. 

Although what someone has to say during their presentation might be crucial to the business or even life-changing, a listener might lose all interest simply due to the poor design of the presentation.

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With proper presentation design, you can tell your story clearly, inspire your audience to take your next steps and have them engaged with what you’re saying all the way through.

Don’t miss a massive business opportunity just because of poor presentation design.

If you have an upcoming presentation but you don’t have the skillset of a professional designer, don’t worry. Just because you aren’t a designer doesn’t mean you can’t have a professional presentation like one.

With a tool like Visme, you can access professionally designed templates that will act as a guide for you to create your next inspiring presentation . Get started today for free.

There are a variety of different types of presentations and reasons that you would need one. Let’s cover the most common types so you know what to expect and when you might want to consider putting together your own presentation.

Type #1: Educational Presentations

There are a lot of reasons you might need to create a presentation for school – giving a book report, presenting an idea, sharing a hypothesis and study results, etc.

Additionally, teachers have to give presentations all the time, and are always looking for ways to create more engaging slides that keep students interested.

To help ensure your presentation is stunning, try using an educational presentation template like the one below.

An educational presentation template available in Visme.

Type #2: Investor Pitch Decks

This is an incredibly important type of presentation for startups and small businesses. Trying to get funding for your business idea? You’re going to need to create an investor pitch deck .

At Visme, we’ve actually put together the quintessential pitch deck theme with a variety of different slide ideas to help you craft the ideal, completely professional pitch.

An investor pitch deck template available in Visme.

Type #3: Webinar Presentations

Webinars are popular online presentations used for lead magnets and generating new sales and sign-ups. These tend to be informational presentations that lead to a sales pitch towards the end.

Here’s a great webinar presentation template you can use to get started with your own.

A webinar presentation template available in Visme.

Type #4: Sales Presentations

A sales presentation or sales pitch deck is a type of presentation you might need to give if you’re pitching a product or service to a potential customer or client.

These often share your company’s unique selling propositions, pricing information, testimonials and the like.

Here’s an interactive sales presentation template you can use to get started.

A sales presentation template available in Visme.

Type #5: Report Presentations

Oftentimes, you’ll be asked to present a report based on sales and marketing performance, website data, revenue or some other data that your team or supervisors want to learn more about.

This can come in many different forms, like a business report document or even an infographic, but many people also love to give simple report presentations.

Utilize a template like the one below to set the stage for your report data.

A report presentation template available in Visme.

Type #6: Keynote Presentations

A keynote presentation is more like a speech that is given in front of a larger audience. Think TED Talks and keynote speakers at conferences and events. While most of the speech is done by the presenter, slides are still helpful for keeping the audience engaged and on track.

A keynote presentation can use a template like the one below, that’s bright and includes only the main points from the presentation.

A keynote presentation template available in Visme.

12 Presentation Design Tips for Beginners

Are you ready to master presentation design? We’ve got 12 easy-to-follow tips to help you create a slide deck that keeps your audience’s attention and has every audience member handing on to every word.

For other tips to help you create and deliver the best presentation possible, become a certified presenter with our free online course.

Let’s dig in.

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Tip #1: Use No More Than 6 Lines of Text

An effective presentation isn’t filled with copy. You won’t be reading straight off your slides, so you want to include only your main points and must-know information on your slides. Your speech fills in the rest.

Not only does this help make your presentation as a whole much more engaging, but it also improves your presentation design.

Take a look at the example below. The minimal text option looks way better than the slide with paragraphs of copy.

Presentation do's and don'ts for how much text to have on a slide.

Tip #2: Stick to 2-3 Fonts and Colors

Our next tip focuses on your presentation’s typography and color scheme. While it may be exciting to use as many different fonts and colors as possible, design best practices dictate that you should only utilize two or three total.

Your fonts and colors should have jobs, as well.

Choose one font for your headers and another for your body copy. You might work in a third accent font as well.

Your color choices should be similar. Use one or two main colors throughout, then throw in an accent color for good measure. Make sure your colors work well together and help convey the right message.

Not sure why this is so important? Let’s show you an example of what we mean.

The slide on the left has too much going on. With all of those fonts and colors, it looks cluttered, and it’s hard to pay attention to the actual concept the slide is trying to convey.

But on the right, we see a nice mixture of three fonts and three colors, pulling the entire slide design together.

Presentation do's and don'ts for using fonts and colors.

Tip #3: Pay Attention to Visual Hierarchy

One big thing to remember when adding text to your next presentation is visual hierarchy . Essentially, this means that the order someone reads something on your slide should be obvious, based on font size, color or weight.

Take a look at this example below. On the right, it’s easy to read and makes sense. On the left, the visual hierarchy is all out of whack, leaving the reader confused.

Presentation do's and don'ts for visual hierarchy.

Tip #4: Take Advantage of Powerful Visuals

An engaging presentation takes advantage of visual elements. Think stock photos, icons, illustrations, videos, even charts and graphs. All of those can level up your Visme or PowerPoint presentation design.

You want to make sure that your visuals perfectly represent the words on your slides as well. Or, if you have no words on the slide, make sure they perfectly represent the words that you’re saying in your speech.

Visuals should always add to your presentation, rather than take away. But you also want to make sure that each of your slides has some kind of visual representation so you’re not sharing boring words on a slide, like in the example below.

The left slide is dull and boring. Sure, we can read what it says, but do we want to? On the other hand, the slide on the right is engaging, incorporating a high-quality image that visualizes the words on the slide.

Presentation do's and don'ts for using visuals.

Tip #5: Stay Away From Bullet Points

When learning how to create your first presentation using Microsoft PowerPoint way back in elementary school, one of the typical PowerPoint design tips was to use bullet points for each slide’s main points.

Don’t do that.

Any good presentation design tutorial these days will tell you that you should stay away from bullet points as best you can. They’re boring and outdated and there are better ways to showcase your content.

Take a look at the examples below. The left slide is already putting you to sleep. As we can see on the right, the bullet points aren’t necessary. 

It’s more engaging and conversational when the list is laid out in paragraph form, and it doesn’t look like the traditional PowerPoint template that we’ve all come to dread.

Presentation do's and don'ts for using bullet points.

Tip #6: Insert a Single Animation Style

Our next tip for creating a memorable presentation is to only use one single animation style throughout the entire slideshow. 

With a presentation tool like Visme, you can easily access custom animation capabilities that make your design elements seem like they’re floating on the slide. However, you don’t want to throw too many different animation styles into a single slide or presentation.

This can overwhelm your viewer and take attention away from your value proposition and the story you’re trying to tell.

Instead, find one animation style that works and stick with it throughout your presentation.

Tip #7: Highlight Key Points

Using shapes, bright fonts, characters pointing to your copy and similar elements is a great way to highlight your key information on each side. 

Not only does this help keep attention on the page, but it makes your design even easier. Take a look at the example below.

Adding the pink rectangle around the page content helps to highlight the point you’re trying to make and allow your audience to more easily understand your message.

Presentation do's and don'ts for pointing out key information.

Tip #8: Incorporate Data Visualization

Another important presentation design tip is to incorporate data visualization when showcasing numbers and statistics in your slides.

This can be anything from a bar graph or pie chart visualizing different data in a chart or graph all the way to a percentage radial or a pictogram visualizing basic numbers.

Take a look at this example below. Look at how much more engaging the slide with the data widget is. Using design elements like these make both complex and simple numbers and statistics easier to understand and remember.

Presentation do's and don'ts for using data visualization.

Tip #9: Keep Your Slide Design Consistent

Our next tip involves your slide design. This goes back to your fonts and colors as well as other design elements like icon styles, lines, shapes and more.

Each slide throughout your presentation should have a similar look and feel. You want to keep the design cohesive so that it’s obvious to your audience that your slides go together and you’re still talking about the same topic.

Take a look at the example below. On the right, we see a stunning, cohesive presentation design; on the left, we see a smorgasbord of colors, fonts and design elements that make no sense whatsoever.

You want your presentation to look like the example on the right.

Presentation do's and don'ts for consistent design.

Tip #10: Break Up Sections

Another pro tip is to break up the different sections of your presentation with section header slides. These can be anything from a blank slide with only a background photo, include a quote, share your new section’s title and more.

Take a look at the variety of section break slides we offer alongside our Modern presentation theme below.

Section break slides available in Visme.

Tip #11: Stick to a Single Transition Style

Your transition is how one slide exits off the screen and the next slide appears. While tools like Visme and PowerPoint offer a variety of transition options, it’s important to remember that simple is best.

With that being said, you only want to utilize one transition style throughout. Find a favorite or at least one you like for this presentation. If you have a few favorites, switch between them for each presentation you give.

Tip #12: Limit A Single Takeaway Per Slide

When creating a clean, crisp and clear slide design, you’ll want to center all your text and visuals around one single takeaway or idea.

If you crowd your slide with multiple main ideas, things look messy and unorganized, thus giving your presentation a poor design.

As you can see in our example below, when there are multiple main ideas and lots of crowded text, your slide will be immediately overwhelming and you’ll lose your crowd almost immediately.

Do & don't comparison for limiting your slides to a single takeaway.

But on the other hand, when you have a single takeaway with a few points to go along with your main idea, your slide is easily digestible and looks sleek.

If your presentation is on the longer spectrum, then it’s good to keep your slides moving and changing constantly as to not bore your crowd. 

Tip #13: Adjust The Size, Weight and Color of Your Font to Emphasize An Idea 

To enhance your presentation design, you need to ensure that each slide has a focal point; a place where the eye is immediately drawn to.

Typically, you want this focal point to be on your main idea. This way, your audience will immediately be guided to what you have to say next and what they can expect.

One way you can manipulate and direct the eye to go where you want it to is by adjusting the size, color and weight of your font, as you can see in our example.

Do and don't comparison of emphasizing an idea with your font design.

To highlight your main point or the driving force of your statement, you can change the color of a single word or adjust the font weight to bold. 

This will bring your idea to the forefront of your slide design, thus making it your focal point and emphasizing your main idea. 

The opposite of this idea stands true as well. If you have less important ideas that you need to have on your slide to jog your memory, you can use a lighter font-weight or complementary color to the background to make it stand out less.

Tip #14: Keep Your Presentation Notes Separate

The main rule for having a visually appealing presentation design is to keep things simple. This means that the less text you have on the slide, the better.

Your slide should highlight only your main idea, as we mentioned in a previous point, a few supportive statements and visual elements. 

Thus, you should not have your presentation notes written plainly on the slide for all to see. This will make your slide look and feel chaotic for your audience. 

If you are worried that you’ll forget your main idea or supporting arguments, then you can use a presentation presenter like Visme that keeps your presentation notes separate.

This way, you can still rest assured that all the information you need to convey for each slide is stored carefully away and you can quickly access it, without overcrowding your slide and forfeiting beautiful slide design.

Tip #15: Dedicate an Entire Slide to a Crucial Question or Remark

No one likes presentations that are limited to just a few slides, therefore obliging them to stare at the same slide for 10 minutes.

To keep up a pleasant presentation design and pace, and to keep things visually interesting, you can create slides that are dedicated solely to an impactful quote or a crucial question that supports your entire presentation scope.

So while you may be tempted to add all the answers to your question and supportive data to your slide, it may be best to keep things simple and let your statement do just that; make a statement.

Do vs. don't comparison of dedicating your slide to a crucial point in your presentation.

Tip #16: Embed Videos to Your Slides

If you have a video to share with your audience, don’t just boringly add the link to it to your slide; embed the video right within your presentation. 

This will bring your slide to life and will make things easier for you as a presenter, so you don’t have to leave your presentation and do the awkward dance of loading your video. 

You can use a presentation tool like Visme to help you create beautiful slides and embed your videos right into them.

A screenshot of Visme's editor and how to embed a video into your slides.

Tip #17: Use Negative Space to Your Advantage

Negative space, or white space, is your best friend when it comes to making a visually appealing presentation slide. 

While many times overlooked or seen as a design inconvenience, you can use extra space to actually make your design look ten times better. 

Let me show you an example.

Do vs. don't comparison slides showing how to properly use negative space.

As you can see, by simply decreasing the size of the design elements and without changing anything else, we were able to achieve a more minimal and professional-looking slide.

Make sure that you maintain the same amount of space between elements to create design cohesiveness. 

Tip #18: Use a Contrasted Background to Make Text Jump Out

One common mistake we see in presentation design is the failure to use color contrast to make your text pop.

Many times, the text gets lost or mixed in with the background because of complementary color usage. 

While staying within the grounds of a color palette is a great idea, you want to make sure that you use contrasting backgrounds and font colors in order to get your text to stand out to the reader.

As you can see in our example, when the text has a complementary color to the background, it’s hard to read. But when the text has a contrasting color, it’s appealing to the eye and is easy for the reader to see. 

Do vs. don't slide comparison showcasing how to use contrasting colors.

You can use a design tool like Visme to find professionally chosen, complementary-yet-contrasting color palettes to use for your presentation design.

Tip #19: Use Backgrounds to Bring Depth to A Visual

Why use a plain background when you can use shapes, photos, textures and more? 

If you want to bring some depth to your slide and really get your text and visuals to stand out, you can use high-resolution images or shapes as a background.

As you can see in our example, when you use a simple one-color background, it looks much plainer than if you were to add more to your background.

Do vs. don't slide comparison of how to use background elements.

Do choose a background that matches your slide design, though. If you pick a busy design, you risk overwhelming your viewer and losing their attention.

So make sure you choose a “calm” design if you have a lot of texts and visuals and a more bold design if you have less text and visuals to display.

Tip #20: Use a Presentation Template

Want a presentation design tip that will never go out of style? Start with a template rather than trying to create your own slide deck from scratch!

With a presentation software like Visme, you can start with a stunning presentation template that has been professionally designed by our team of graphic designers.

Browse our presentation template library below.

Presentation Templates

Ecommerce Webinar Presentation

Ecommerce Webinar Presentation

Buyer Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Technology Presentation

Product Training Interactive Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

Sometimes you just need a little inspiration to kick off your presentation design. 

If you want to create a show-stopping and attention-grabbing presentation, then it’s good to know what presentation design trends are in right now.

Here are 5 of the hottest presentation design trends that are popular amongst presenters.

B+W with a Splash of Color

One popular presentation design trend right now is to create your entire presentation in black and white and then to add a single pop of color to each slide. 

Take the presentation below.

Presentation trend showing black & white w/ color.

Image Source

By using a black and white color palette and using a bold choice of color, you can bring attention where it is needed and create a strong focal point for your viewer.

It’s up to you to decide where, how often and how much color you will use per slide. 

Sometimes you only need to add in a tiny colored shape to bring attention to your slide, and other times you may want to add in two to three large colored visuals to your slide. The choice is completely up to you.

Unexpected Neon Colors

You heard it here first, bold and contrasting neon colors are the way of the future for presentation design.

This design trend is great for product presentation and pitch decks, but not only. You can use this technique to spice up any presentation that you’re worried could be potentially lacking in the speech department. 

Neon colors in a presentation slide.

Because using neon colors is so unexpected, you can use this technique to grab your viewer’s attention and keep them wanting to see more.

The trick is to not use an overwhelming amount of different neon colors, but instead to choose one or two and use them as accents against a contrasting background.

Monochrome Color Palette

Monochrome color palettes that are used in presentation design are always seen as sleek and professional. 

A monochrome color palette is a single color displayed in different strengths, for example, lighter or darker variants of the color blue. 

A monochromatic color palette presentation slide.

One way to use the monochrome color palette technique is to use the darkest color for the background and the lighter variants of the color for the text, visuals and graphic design elements. 

You can also try it the other way around and use the lightest colors for the background and the darkest ones in the foreground. 

Play around with the monochromatic design until you find the perfect fit for your slide.

Isometric Illustrations

If you haven’t noticed already, many companies have been transitioning from a minimal design approach to using isometric illustrations for their branding.

If you want to have a professional-looking presentation design and make a statement to your team, you can use isometric illustrations to achieve that.  

Isometric illustrations on a presentation slide.

Because isometric illustration design is so versatile, what you choose to present while using this design technique is equally as versatile. 

Isometric illustrations will work perfectly for any type of presentation, from product presentations and corporate presentations to technical presentations and monthly reports.

Simple Minimalism

And finally, a design trend that will likely never go out of style is simple minimalism. 

A minimalistic presentation slide design.

Just because it’s simple doesn’t mean it isn’t complex. Minimalism has always been show-stopping and that is because of the rule “Less is more.”

For each slide, a good rule of thumb is to convey just enough information for the reader to understand what’s going on and use a neutral color palette. 

Showcase your most important ideas in bold, use modern fonts and your minimal slideshow will have your audience captivated immediately. 

If you’re still hungry to find more presentation design trends, then no worries. We have an entire list of 100+ creative presentation ideas and design trends that we created just for you to draw inspiration from.

Ready to put some of these presentation design tips into action? At Visme, we have hundreds of presentation templates to help you get started. Take a look at these 15 presentation templates for various use cases below.

Template #1: Brand Guidelines Presentation Template

A brand guidelines presentation template available in Visme.

If you have brand guidelines created for your business, one great way to share them with your team and stakeholders is to put together a custom presentation showing off your style guide.

This presentation template makes it easy to display your font combinations and color palette for your brand. And if you’re just starting out or looking to rebrand, you can even design a logo in Visme.

Our Dynamic Field feature makes your presentation design quick and painless. You can create dynamic fields and change their values across your projects and presentations with a single click. 

Template #2: Pitch Deck Presentation Template

New businesses who are looking to secure funding for their startup need a clean and eye-catching pitch deck design for pitching investors.

Using a theme like the one above gives you access to a variety of different startup stories for you to choose from when creating your presentation and highlighting the most important aspects of your business.

Made in partnership with FounderSuite, this pitch deck presentation template is perfect for your next investor pitch.

Template #3: Competitor Analysis Interactive Presentation Template

A competitor analysis presentation template available in Visme.

If you’re going to have a successful business, you need to have a firm understanding of who your competition is and what they bring to the table. This will be essential in marketing, for your sales team and just as a general understanding for your company.

This competitor analysis presentation template comes with built-in interactive features to help you get a good understanding of who your competitors are and what potential threats they pose.

Template #4: Business Plan Presentation Template

A business plan presentation template available in Visme.

Another essential business presentation is your business plan. This template offers the exact presentation structure you need to build out your business plan. All you need to do is replace the placeholder text with your own!

Template #5: Marketing Plan Presentation Template

A marketing plan presentation template available in Visme.

And any good marketing team needs a thorough marketing plan. This presentation template is similar to our business plan presentation template in that we’ve laid out the entire presentation outline for you. All you need to do is input your own strategy.

Template #6: Webinar Presentation Template

A webinar template available in Visme.

One great form of lead generation is hosting a webinar . This webinar template allows you to insert all of the information and sales pitch you want to share with your webinar attendees, all in a stunning, cohesive design.

Simply insert your own info, then brand the design so it matches your company’s fonts, colors and other style guide elements.

Template #7: SWOT Analysis Presentation Template

A SWOT analysis presentation template available in Visme.

Have you ever conducted a SWOT analysis for your business? It covers the strengths, weaknesses, opportunities and threats that your company faces.

Putting together a SWOT analysis is a great idea when starting a business or adjusting your marketing plan, and this template dedicated to laying out each section is the perfect place to start.

Template #8: Keynote Presentation Template

A keynote presentation template available in Visme.

Are you going to be a keynote speaker at an upcoming event? You should only be focusing on creating stellar content that will wow your audience, rather than how to create your design. Use a template like this to make sure your design is eye-catching no matter what.

Template #9: Employee Handbook Interactive Presentation Template

An employee handbook presentation template available in Visme.

If your business is bringing on new employees, you’ll likely need to put together an employee handbook to make sure everyone understands your company’s mission and the overall guidelines for working with your business.

An interactive presentation template like this one is a great starting point for creating and distributing your own employee handbook.

Not only can you insert helpful information within this presentation, but you can also link back to resources on your intranet or website and simply share the digital version of this presentation via a private or password protected link.

Template #10: Training Manual Presentation Template

A training manual presentation template available in Visme.

In a similar vein, it can also be helpful to create a training manual for the different roles and departments that your company hires for.

Training manuals like this help new employees start off on the right foot, understanding exactly what’s expected of them in their role and day-to-day tasks. Customize this template with your own training information to share with new team members.

Template #11: Case Study Presentation Template

A case study presentation template available in Visme.

Another great use case for your next presentation is to share a case study . Showcase how your customers are using your tool and highlight success stories that could drive potential customers to sign up for your product or service.

Template #12: Informational Presentation Template

An informational presentation template available in Visme.

Regardless of who your audience is, presentations are the perfect format for sharing information. Create an informational presentation to embed in a blog post or share on SlideShare. Present important information to your team. Create presentations to share useful information at conferences and events.

There are so many different reasons you might need to create an informational presentation, and this template is the perfect fit.

Template #13: Creative Brief Interactive Presentation Template

A creative brief presentation template available in Visme.

When working with a freelancer, contractor or designer, sometimes you’ll need to present a creative brief so everyone working on the project knows exactly what the outcome is supposed to be.

Using an interactive presentation template like the one above is a great idea for conveying the information in an engaging way that will be easy to remember.

Template #14: Guy Kawasaki Presentation Template

A Guy Kawasaki presentation template available in Visme.

Guy Kawasaki coined the 10-20-30 rule when it comes to presentations. 10 slides, 20 minute presentation, with fonts no smaller than 30pt.

If that’s what you’re looking for, this presentation template is exactly what you need.

Template #15: Ignite Presentation Template

An Ignite presentation template available in Visme.

Ignite is a special type of presentation. Speakers give a 5-minute presentation on their topic alongside 20 slides that auto-advance every 15 seconds.

This means you can’t have too much text on any given slide, as you need to keep the tempo of the presentation.

If you’re planning to give an Ignite presentation, this template offers up the perfect starting point for ensuring you’re not using too much text.

Create Your Own Stunning Presentation Design

Ready to get started designing your own presentation? Give Visme’s presentation software a try and create the best presentation design you’ve ever made. We can’t wait to see what you come up with!

Create beautiful presentations faster with Visme.

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how is presentation graphics used

About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

how is presentation graphics used

This is the PowerPoint window that is displayed when you start the program. There are 7 primary sections of this screen. (do not click) to identify each of these regions. Descriptions of each of these regions are given below:

Pull down menus: The programs menu system that contains all of the commands available in this program (although most of the more common commands will be accessed through toolbar buttons or shortcut keystrokes). Toolbars: When the program starts up, there are three toolbars displayed (standard, formatting, and drawing). The first two are normally just below the pull down menus and the third one is usually located near the bottom of the window. These toolbars give the user quick access to the more common commands. These and other toolbars can be turned on/off through "Toolbars" submenu found in the "View" menu. They can also be moved to other locations on the screen by dragging the left end of the toolbar. Try to display the "Picture" toolbar, move it to different locations on the screen, and then turn it off. Outline/Thumbnails frame: The frame at the left of the screen can either display an outline of the text on the slides or thumbnail sized images of the slides. Use the tabs at the top of this frame to switch between outline and thumbnails. This frame can be used to switch between slides. The outline can also be used to edit the text on the slides. View selection buttons : These three buttons at the lower left portion of the window can be used to switch between the three primary views of the presentation. These views can also be accessed thorough the "View" menu. The three views include: Normal : The first button returns you to the view given in the above image. Slide Sorter : This view displays the slides as thumbnails and can be used to rearrange the order of the slides, assign timings to the slides, and apply slide transitions. More on these features will be given below. Slide Show : Displays (i.e. runs) the slide presentation full screen. More details below. Presenter notes frame: This region is used to include notes for the presenter for each slide. These notes are not displayed on the slides but instead are printed and used by the presenter. This frame can be made larger or smaller by dragging its upper border up and down. More details below. Task Pane: This region of the screen is used to create a new presentation, select predefined slide layouts, select predefined slide templates, select predefined color schemes, determine a slide's transition, and apply various slide animation features. Each of these features are discussed in detail below. Slide frame: In the center of the window a "large" image of the current slide is displayed. This is you work area for creating and editing the elements of each slide.
  • Select " New Presentation " from the task pane options. This option is selected by clicking on the downward pointing triangle at the upper right of the task pane and then selecting "New Presentation" from the popup menu. An alternative method is to select the "New..." command from the "File" menu.
  • Below the word " New " in the task pane there are three options. For most new presentations, click on the blue words " Blank Presentation ".

The other two " New " options can be used to create a blank presentation that uses a predefined design template (applying templates to a presentation will be discussed below) or creating a presentation with predefined content and template (AutoContent Wizard). We will not be using the auto content wizard.

An alternative way to create a new presentation that combines both of the above steps in a single keystroke is to just type Ctrl-N (i.e. hold down the Ctrl key and press the N key).

Selecting a Template for the Presentation

PowerPoint comes with several predefined design templates. Additional design templates can be downloaded from various web sites or you can create your own. A design template determines the following defaults for slides:

  • body text and lines
  • 3 accent colors
  • Fonts : A font includes the typeface, size, and style of the text used on slides. Two primary fonts are included with every design template. The title font is used for slide titles and the body font is used for all other text. For any individual slide, these font selections can be changed (just like working in a word processor).
  • Background Graphics

To select a predefined design template for a presentation ...

  • Select " Slide Design - Design Templates " from the task pane options. This option is selected by clicking on the downward pointing triangle at the upper right of the task pane and then selecting "Slide Design - Design Templates " from the popup menu. This can also be accomplished by selecting the "Slide Design..." command found in the "Format" menu.
  • The task pane will display the available design templates as thumbnails. To apply a template, click on the thumbnail.

Do it now! Try several templates and see how they look on the full sized slide in the middle of the screen.

NOTE: Design templates can be applied to all slides or to individual slides. New slides (discussed below) will always use the same design template as the previous slide. In most cases, a presentation will use only one design template. This gives the slide show a consistent look.

Editing the Design or Creating Your Own Design

The slide design, as stated above, includes three specifications: color scheme , fonts , and background graphics . Even a new blank slide show has these design specifications, although they are quite simple (white background with black text, Arial typeface, and no background graphics).

If you haven't already done so, select a design template for your practice presentation.

To change the color scheme:

  • by clicking on the downward pointing triangle at the upper right of the task pane and then selecting "Slide Design - Color Schemes" from the popup menu, or
  • by selecting the "Slide Design..." command found in the "Format" menu and then clicking on the blue words " Color Schemes " in the task pane, or
  • if the "Slide Design" options are already displayed in the task pane, then just click on the blue words " Color Schemes " in the task pane.
  • The task pane will show several predefined color schemes (actual number of options will depend on the template that was chosen). To select a predefined color scheme, click on one of the given options. Try this with several different templates.
  • To modify the selected color scheme (i.e. to change any one or more of the 8 colors that make up the color scheme), click on the blue words " Edit Color Schemes... " at the bottom of the task pane. Use the dialog box to change colors as desired. Try it!

To change the default fonts and/or background graphics:

The default fonts and background graphics are determined by the "slide masters." From the "View" menu, select the "Master" submenu, and then select "Slide Master." You will notice that the slide frame (in the center of the screen) will change and there will be two slide thumbnails given at the left. One of these represents the "title slide" master and the other represents the master for all other slides (slide title at the top and a text area for 5 levels of bulleted lists). You should also notice a "Slide Master View" tool palette somewhere on the screen. To change a font, click on some text and then change the font characteristics just like you would in a word processor (note that you do not have to select the text, just click on it). You can change several characteristics of the font, including: typeface size style (bold, italic, underline, shadow, etc.) alignment (within the text area) color Background graphics can be changed (added, remove, manipulated) just like any other graphics ( working with graphics is described in another tutorial ). For now, don't be concerned with manipulating the background graphics. When we get to graphics later, don't forget how to get to the slide master to manipulate background graphics.

Try changing the characteristics of some of the font defaults.

To return to the regular slides (i.e. exit from the slide master view),

  • click on the words "Close Master View" in the slide master tool palette, or
  • from the "View" menu, select the "Normal" command, or
  • click on the "Normal View" button at the lower left area of the window.

Creating and Deleting Slides

When you start a new presentation, you will begin with one slide. Additional slides can be created at any time, as needed. A new slide will always be placed after the current slide. There are at least three ways to create a new slide :

  • click on the " New Slide " button found on the formatting toolbar (normally at the far right end of the second toolbar on the screen), or
  • from the " Insert " menu, select the " New Slide " command, or
  • type Ctrl-M (Why Ctrl-M for new slide? Because Ctrl-N is used for new presentation.).

Try all three of these at least once each. You should notice several slide thumbnails now in the left frame. The one with the black rectangle around it is the current slide that is displayed in the middle of the window.

To delete a slide , click on the thumbnail at the left (selects and displays the slide), and then press the "Delete" key. Try it! Delete all but two of the slides and then select the first slide.

Determining the Layout of a Slide

Slides consists of text (in text boxes ... more details below), graphics, and other objects. The layout of a slide (i.e. where objects are placed and how big they are) can be determine manually. But normally, you will begin with a standard layout and then modify it as needed.

PowerPoint includes several standard layouts. The predefined layouts are displayed in the task pane (click on the downward pointing triangle at the upper right of the task pane and then select "Slide Layout" from the popup menu). This can also be accomplished by selecting the "Slide Layout..." command found in the "Format" menu.

The first four layouts in the task pane (under the subtitle: Text Layouts) are the most commonly used:

  • Title Slide - Layout for the title slide (i.e. first slide) of your presentation. This layout includes two text boxes. The first (larger) one is intended for the title of your presentation and the second one is used for other information (subtitle, presenters name, date, etc.).
  • Title Only - The layout is used with slides that will only have text at the top of the slide for the slide title. The rest of the slide will contain graphics and other objects.
  • Title and Text - The most common layout that includes a text box at the top for the title of the slide and then a second text box for body text (normally a bulleted list of points).
  • Title and 2-Column Text - Same as the last layout, but this one includes two body text boxes side by side.

To select a layout for the current slide, click on the desired predefined layout. The first slide of a presentation will, by default, use the "Title Slide" layout and all other new slides will, by default, use the "Title and Text" layout. These defaults can be changed as needed. Try it!

When you are finished experimenting with the different layouts, set the first slide to the "Title Slide" layout and the second slide to the "Title and Text" layout.

Bulleted Lists in Text Boxes

Select your second slide (it should be using a "Title and Text" layout). The second text box on this slide (the larger one) is automatically formatted to create a bulleted list. This is very common in presentations. When you type text into this text box, each new paragraph will be a new bulleted point. Try it! The character used for the bullets can be changed by using the " Bullets and Numbering... " command found in the " Format " menu. Note that this command only changes the bullet of the select paragraph. Therefore, if you want to change all of the bullets in a text box (which is normally what you want to do), you must select all of the paragraphs in that text box. New paragraphs in a bulleted list will always use the same bullet as the previous paragraph. Therefore, if a slide is to use a different bullet, it will be easier if you type all or part of the first paragraph, select the bullet character for this paragraph, and then create the other paragraphs (i.e. bulleted points). With most presentations, you will want to use the same bullet character throughout the slide show. Instead of changing the bullets on each individual slide, you can change the bullet in the slide master as follows: Go to the slide master. Reminder: "View" menu - "Master" submenu - "Slide Master" command. If not already visible, select the master for the slides with bulleted list. Click on the text that represents the first level of the bulleted lists. Change the bullet as described above. Exit from the slide master view. Changing the bullets in the slide master will only affect bullets on slides that have not been changed manually. Also, changes on the slide master will NOT affect additional text boxes that have been created manually. When you went to the slide master, you might have noticed several (5 actually) levels of bulleted items. The purpose for these levels is to present subpoints of primary points. Paragraphs in a bulleted list can be indented or outdented to and from these five levels by using the "Decrease Indent" and "Increase Indent" buttons found on the formatting toolbar. New paragraphs will always start at the same level as the previous paragraph.

Numbered Lists in Text Boxes

Numbered lists are essentially the same as bulleted lists. The only difference is that instead of bullets like the following ... Bullet list example point one. Bullet list example point two. Bullet list example subpoint 2a. Bullet list example subpoint 2b Bullet list example point three. Bullet list example point four. ... numbered lists uses numbers, letters, or Roman numerals at the beginning of each paragraph, like the following ... Numbered list example point one. Numbered list example point two. Numbered list example subpoint 2a. Numbered list example subpoint 2b Numbered list example point three. Numbered list example point four. Bulleted lists and numbered lists can also be intermixed like the following ... Numbered list example point one. Numbered list example point two. Bullet list example subpoint 2a. Bullet list example subpoint 2b Numbered list example point three. Numbered list example point four. Lists can be changed back and forth between bulleted and numbered by using the "Numbering" and "Bullets" buttons on the formatting toolbar. NOTE: Be sure to first select all paragraphs that are to be affected before using these buttons.

Before continuing, spend some time experimenting with text boxes and ALL of the features described above. Create more slides as needed.

  • Presentation Design

PowerPoint Graphics to Enhance Your Presentations

Camille del Rosario

Camille del Rosario

how is presentation graphics used

Preferred by 89% of users , Microsoft PowerPoint is still the most popular presentation platform in the world. After almost four decades of existence, it’s the most familiar presentation platform on earth, and almost every other similar platform is based on its user interface.

how is presentation graphics used

What is PowerPoint Graphics?

PowerPoint Presentations cannot live on text alone. Sure, you can have an ultra-minimal PowerPoint presentation with titles, subtitles, and bullet points only, and call it a day — but that’s not very exciting, is it? That’s why most engaging and effective presentations include relevant, professionally designed visuals that help your audience understand strong ideas and digest complex information.

Some of you may remember the earlier days of Microsoft Office, with WordArt, Clip Art, and Clippy the Office Assistant. In those days, there was a limited range of images and shapes you could select from and drop into presentations — unless you created your own custom photos, charts and graps from scratch with design tools such as Adobe Photoshop or Adobe Illustrator.

Today, the internet is chock-full of free and premium resources and Powerpoint templates you can easily customize, so you’ll never run out of creative material for whatever kind of corporate presentation you want to create.

how is presentation graphics used

Advantages of Using PowerPoint Graphics in Your Presentation

A single graphic can take the place of many words which can improve your PowerPoint presentation greatly. For example, to get your audience’s attention, instead of a bulleted list or paragraph explaining a process, you can show a photo, an animated video, or infographic instead.

PowerPoint graphics are not only informative and explanatory — they can be thought-provoking and mood-changing as well. If you’re trying to send a message, communicate strong ideas or evoke emotion in your audience, the right graphic will take you much farther than any words can.

Finally, your audience will appreciate any extra effort that has gone into creating your dynamic presentations and will be impressed by their strong visual impact.

It’s not about visuals or vanity — a well-designed slideshow presentation shows that you are passionate and professional. This implies that you have deep knowledge and authority when it comes to your subject.

how is presentation graphics used

How to Insert Graphics into PowerPoint

How do you insert a graphic into your PowerPoint Presentation? According to this guide from Microsoft corporation, there are three ways to do it if you’re a Microsoft 365 subscriber:

Use an image from your computer.

Go to Insert > Images > Pictures , and in the popup that appears, select Insert Picture From > This Device . Alternatively, you can simply right-click and copy the image then paste it on the desired slide.

Use a Microsoft stock image.

Go to Insert > Images > Pictures , then click Stock Images . Microsoft 365 subscribers have built-in access to thousands of royalty-free images!

Use an image from the web.

Go to Insert tab > Images > Pictures , then click Online Pictures . In the search box that appears, type a keyword or two, press enter, and select images from the results.

You can use the Format Picture tools to edit an image’s size, position, and more. And if you want an image to appear in every single slide, you don’t have to copy-paste it one by one — simply add it to the Slide Master under the View menu!

Keep all this in mind for your next project.

how is presentation graphics used

Where to Get Free PowerPoint Graphics

Welcome to the internet, where you can actually get things for free! The following websites are extremely helpful, fully customizable resources for amateur and professional designers alike.

Vecteezy is a high-quality resource for vector graphics, photos, and even videos. Their well-curated collections include trending graphics and team favorites. There are free and paid options on their website, but with millions of free options, you don’t have to worry about pulling out your wallet anytime soon!

Also, all resources are licensed for personal and commercial use, so you can use Vecteezy graphics for marketing and advertising purposes as well.

how is presentation graphics used

Unsplash hosts more than two million high-resolution images from “the world’s most generous community of photographers.” Unsplash alone can really level up your zero-budget presentation design game!

With patrons like BuzzFeed, Squarespace, and Trello, you don’t have to worry about industry-standard quality when it comes to Unsplash.

Photos from Unsplash are free to download for personal and commercial use, and while photographer attribution is appreciated, it isn’t required. It’s the perfect image library for great PowerPoint Presentations!

Freepik provides vector graphics, photos, editable mockups. They’re also affiliated with graphic resources Storyset (customizable and downloadable illustrations), Slidesgo (presentation templates), and Flaticon (vector icons) — all of which you can use to boost your presentation designs.

Attribution is requested, but not required if you’re a premium user. Free downloads are limited to around 30 resources a day — maybe not enough for professional PowerPoint design work, but absolutely perfect occasional presentation designers who just need to get a deck done.

Where to Buy Graphics for PowerPoint

For battle-ready PowerPoint power users, free resources may not be enough. If you’re looking for an intense level-up and no limitations when it comes to visual resources, these are for you!

Envato Elements

Envato Elements provides a wide range of creative assets, from images to audio to website templates. You can download full presentation templates, or get illustrations, photos, PowerPoint infographic templates, animations and fonts for a more personalized experience.

Adobe Stock

Like Envato, Adobe Stock offers a wide range of assets, such as photos, videos, illustrations, and vector graphics. High-resolution and royalty-free, you can use Adobe Stock assets for any project with full confidence that you have industry-standard quality at your fingertips.

Getty Images

Getty Images provides world-class images, illustrations, and videos with highly customizable plans. They take a data-driven approach to creativity concepts, generating and curating visuals based on what consumers really respond to.

A Getty subscription can also give you access to royalty-free video clips from the BBC Motion Gallery and the NBC News Archives. This is great for presenters who discuss highly technical topics, like science, history, business, and more. You can even license assets exclusively if that’s something you feel your brand needs.

Need Unique PowerPoint Graphics and Design?

Whether you choose free PowerPoint graphics, pre-designed layouts (check out these free presentation layouts that you can download), Google slides themes or a paid resource for your presentation graphics, you might still end up with some work to do — the presentation design itself.

At Design Pickle, you can focus on your pitch and we can take care of the deck. A Graphics Pro subscription includes unlimited access to custom graphics , illustrations , and PowerPoint presentation design services.

If you can imagine it, we can design it! Schedule a free consultation today!

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how is presentation graphics used

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Presentation Graphics

Webopedia Staff

Presentation graphics is often called business graphics.

Webopedia Staff

Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.

Presentation Graphics Program

A presentation graphics program is an application designed to create and enhance charts and graphs so that they are visually appealing and easily understood by an audience through the use of a slideshow. A full-featured presentation graphics package such as Lotus Freelance Graphics or Microsoft PowerPoint includes facilities for making a wide variety of charts and graphs and for adding explanatory content like titles, legends, and labels anywhere in the chart or graph.

how is presentation graphics used

Author Mel Hawthorne

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How to Use Graphics in Your Presentation

Here are five easy rules for when and how to put graphics in your presentations..

Presentation - In front of a big group

Most business presentations are about as interesting as watching paint dry in slo-mo, so the last thing you want is to make your presentation MORE boring by misusing your graphics.

Here are some simple rules based on a conversation with psychologist Stephen M. Kosslyn, author of the book Clear and to the Point .

Note: I've included some very rough examples to give you an idea of what I'm talking about. Needless to say, your own slides will be somewhat more polished.

1. Use a graphic when illustrating relative amounts.

Graphics are particularly good at communicating that one thing is larger than another. If you attempt to express this with words and numbers, you're forcing your audience to do mental mathematics. Why not make it easy for them?

how is presentation graphics used

2. Use graphics to simplify rather than more complex.

If your data contains multiple elements (like sales over time), a graph is the best way to communicate. However, don't crowd the slide with data lest it become a puzzle-solving exercise. Keep it simple.

how is presentation graphics used

3. Break complicated concepts into multiple graphics.

It's very difficult for an audience to absorb a complicated graphic. Rather than present it as a massive wall of visual data, break the graphic into chunks and show how each chunk relates to the previous chunk.

how is presentation graphics used

You: "Here is our basic organizational structure." (Click)

how is presentation graphics used

You: "We are now going to focus on the R&D group."

4. Don't use corny clip art.

Actually, Kosslyn didn't say anything about this, but it needs to be said: enough with the happy workers who look like they've stepped out of a soap opera!

how is presentation graphics used

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1000+ Really Good Powerpoint Graphics for Every Project (Free and Premium)

By Sandra Boicheva

3 years ago

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PowerPoint Examples

Design plays a great role in creating amazing PowerPoint presentations. No matter how amazing the content and your presenting skills, the way you visualize your concept is equally important when it comes to winning the audience’s attention. Depending on the topic, you will need appropriate high-quality visuals and the good news is, these often come for free. With this in mind, we did a lot of digging and collected a huge variety of PowerPoint graphics (most of them free for personal and commercial use) that you can download and add to your library. 

In this article, you will find everything you need in order to visualize your concepts and design a presentation worthy of your topics. Below we added a quick overview of the types of PowerPoint graphics you will find.

1000+ Free and Premium PowerPoint Graphics from all over the web: 

  • Editable Templates
  • Backgrounds
  • Icons and Badges

Data Visualization Graphics

  • Elements (Pointers, Arrows, Bullets)
  • Speech Bubbles

PowerPoint Templates

Instead of starting designing your presentation from scratch, you can work with a pre-made template and customize it to suit your concept and topic. Usually, pre-made templates are editable, come with text and image placeholders, and additional icons you can use. For this section, we collected pre-made templates with different themes, suitable for multi-purpose presentations, business, marketing, branding, analysis, technologies, and more specific topics like educations, food and restaurants, and software. Most templates are free for personal and commercial use, there are some premium ones with animations as well. 

We listed the numbers of slides, price and license below each template.

Free Educational Presentation Template

PowerPoint Graphics: Free Educational Presentation Template

  • Theme: Education, online teaching, lessons
  • Pricing: Free
  • License: Free for Personal and Commercial Use│Do Not Sell or Redistribute

Free Hand-Drawn Presentation

Free Hand-Drawn Presentation

  • Theme: Multi-purpose, branding, marketing

Free Corporate Presentation Template

Free Corporate Presentation Template

  • Theme: Multi-purpose, branding, business

Futuristic Free Template

Futuristic Free Template

  • Theme: Technology, Science, Hardware, Future technologies

Spaceship Free Powerpoint Template

Spaceship Free Powerpoint Template

  • Theme: Technology, Science, Business, Marketing

5G Technology Free Template

5G Technology Free Template

  • Theme: 5G, Technology, Science, Business, Marketing

App Startup Free Template

App Startup Free Template

  • Theme: Multi-purpose, Startup, Business, Marketing

Startup Corporation Free Template

Startup Corporation Free Template

Smart City Free Template

Smart City Free Template

  • Theme: 5G, Technology, Business, Software, Future technologies

Food Taste Free Template

Food Taste Free Template

  • Theme: Food and restaurants
  • License: Free for Personal Use│Do Not Sell or Redistribute

Free Business PowerPoint Template

Free Business PowerPoint Template

  • Theme: Multi-purpose, business, marketing, startup

Free Minimalist Presentation Template

Free Minimalist Presentation Template

Special Burger Free Presentation 

Special Burger Free Presentation 

  • Theme: Food and restaurants, fast food, marketing

Opened Book Cute Free Template

Opened Book Cute Free Template

  • Theme: Multi-purpose, business, education, marketing

Technology and Design Template

Technology and Design Template

  • Slides: 110
  • Pricing: $29 full presentation, 0$ 6 sample slides
  • License: Standard

Smash Animated Presentation

Smash Animated Presentation

  • Slides: 100+
  • Theme: Multi-purpose, business, marketing
  • Pricing: $17 full presentation, 0$ 20 sample slides

Blanc Free Minimalistic Presentation

Blanc Free Minimalistic Presentation

  • Theme: Multi-purpose, business, marketing, fashion

Ultimate 3D PowerPoint Presentation Template

Ultimate 3D PowerPoint Presentation Template

  • Theme: Multi-purpose, business, marketing, branding
  • Pricing: $31.84
  • License: Standard│Royalty-Free

Ultimate Black and White Presentation 

Ultimate Black and White Presentation 

  • License: Standard│Royalty Free

Natuna Business Template

Natuna Business Template

  • Pricing: $16
  • License: Regular│For one product

Massive X Fully-Animated Template

Massive X Fully-Animated Template

  • Slides: 1500+
  • Pricing: $15

Backgrounds PowerPoint Graphics

With templates out of the way, let’s go to the smaller PowerPoint graphics and elements. In some cases, you might want to customize your existing templates further by adding your own background. This is also a great hack when you’re building a short presentation with just a few slides of topic titles. You can easily do this in PowerPoint by selecting your slide and hitting Design> Format Background . For this section, we selected quite a lot of modern and trendy high-quality background PowerPoint graphics from over the web, all suitable for PowerPoint presentations.

Abstract Wave Gradient Liquid Background

PowerPoint Graphics: Abstract Wave Gradient Liquid Background

  • Files : PNG, SVG, AI
  • Price: Free
  • License: Free for Personal and Commercial Use with Attribution │Do Not Sell or Redistribute

Halftone Background with Circles

Halftone Background with Circles

  • Files : PNG, EPS

Wavy Abstract Background

Wavy Abstract Background

  • Files : JPG, AI, EPS

Grunge Paint Background

Grunge Paint Background

  • Files : JPG

Flat Geometric Background

Flat Geometric Background

  • Files : JPG, EPS

Neon Fluid Background with Geometric Shapes Free Vector

Neon Fluid Background with Geometric Shapes Free Vector

Hand-Drawn Minimal Background

Hand-Drawn Minimal Background

Gradient Abstract Background

Gradient Abstract Background

Half-Tone Lined Background

Half-Tone Lined Background

Isometric High tech Background

Isometric High tech Background

Abstract Technological Background

Abstract Technological Background

Black and Gold Luxurious Background

Black and Gold Luxurious Background

Set of Vector Liquid Shapes for Presentation Design

Set of Vector Liquid Shapes for Presentation Design

Neon Fluid Abstract Background

Neon Fluid Abstract Background

Liquid Gradient Color Background

Liquid Gradient Color Background

Abstract Creative Background with Multicolored Flow

Abstract Creative Background with Multicolored Flow

Glowing Particles Dynamic Background

Glowing Particles Dynamic Background

Abstract Colorful Background

Abstract Colorful Background

Modern Gold Background Free Vector

Modern Gold Background Free Vector

Geometric Black and Gold Background

Geometric Black and Gold Background

  • Price: Subscription

Abstract Shapes Gradient Background

Abstract Shapes Gradient Background

Pink Luxury Rose Gold Gradient Background

Pink Luxury Rose Gold Gradient Background

Abstract Wave Colourful Background

Abstract Wave Colourful Background

Abstract Backgrounds – Mega Bundle

Abstract Backgrounds - Mega Bundle

  • Files : PNG, AI, EPS, PDF 
  • Graphics: 66 
  • Price: $31.84
  • License: Standard │ Royalty- Free

Holographic 3D Background

Holographic 3D Background

  • License: Standard 

Abstract Holo Shapes Background

Abstract Holo Shapes Background

Hi-Tech Futuristic Background

Hi-Tech Futuristic Background

Neon Frame Sign Background

Neon Frame Sign Background

Icons for PowerPoint

One of the best ways to direct attention to certain parts of your presentation is through icons. They not only look great but also represent entire concepts and can replace a lot of text. We found a lot of sets in various styles that you can use in your own presentations to give them the homebrew personal touch.

Huge Hand-Drawn Doodle Free Icon Set

PowerPoint Graphics: Huge Hand-Drawn Doodle Free Icon Set

Web and Tech Development Themed Icon Free Set

Web and Tech Development Themed Icon Free Set

Web and Tech Development Themed Icon Free Set v.2

Web and Tech Development Themed Icon Free Set v.2

Multimedia Icon Set for Presentations

Multimedia Icon Set for Presentations

Business and Finances Themed Icon Set

Business and Finances Themed Icon Set

Set of School Stationery Icons

Set of School Stationery Icons

School and Education Icons Set

School and Education Icons Set

Cartoon Icons of Designer Work Process

Cartoon Icons of Designer Work Process

Business Icons Free Set for Presentations

Business Icons Free Set for Presentations

Modern Business Free Icon Set for Presentations

Modern Business Free Icon Set for Presentations

Set of Business People Icons for Presentations

Set of Business People Icons for Presentations

Set of Business People Icons v.2

Set of Business People Icons v.2

Free Business Scheduling Icon Set

Free Business Scheduling Icon Set

Digital Marketing Thin Line Icons Set

Digital Marketing Thin Line Icons Set

A huge part of standard presentations covers a lot of data. In order to visualize it in a comprehensive and intuitive way, you will need editable charts, bars, graphs, and other infographics. This is why this section includes free and premium packs of data visualization PowerPoint graphics that you can edit and add to your presentation.

Steps/ Timeline Free Infographic

PowerPoint Graphics: Steps/ Timeline Free Infographic

  • Graphics: 1

Ultimate Infographic Template Collection – Mega Bundle

Ultimate Infographic Template Collection - Mega Bundle

  • Files : AI, EPS, PDF, PNG, PSD, PPT
  • Graphics: 539
  • License: Standard │Royalty-Free

16 Free Infographic Templates for Presentations

16 Free Infographic Templates for Presentations

  • Files : EPS, PDF
  • Graphics: 16
  • License: Free for Personal and Commercial Use │Do Not Sell or Redistribute

Data Visualization Elements Set

Data Visualization Elements Set

  • Graphics: 40+

Data Visualization Elements Set v.2

Data Visualization Elements Set v.2

Creative Modern Business Infographic

Creative Modern Business Infographic

  • Files : EPS, JPG

Bundle Infographic Tools

Bundle Infographic Tools

  • Graphics: 15+

Free 6 Steps Startup Infographics

Free 6 Steps Startup Infographics

Internet Trading Vector Infographic Template

Internet Trading Vector Infographic Template

Marketing Diagram Infographic Template

Marketing Diagram Infographic Template

Step by step From Research to Goal Infographic

Step by step From Research to Goal Infographic

Free Vector Infographics Elements

Free Vector Infographics Elements

  • Graphics: 6

Free 6-Steps Infographic Design

Free 6-Steps Infographic Design

Essential PowerPoint Graphics and Elements (Pointers, Arrows, Bullets)

Using icons will help you replace a lot of text with visuals. However, you will still have a lot of text to organize and structure on your slides. Bullet points and arrows are a standard type of PowerPoint graphics to present your plan, list parts of your concepts, or indicate processes. As the original bullet points might be too simple, here we have custom, more colorful, and interesting-looking elements that will do the job in style.

Free Colorful Geometric Bullet Points

Free Colorful Geometric Bullet Points

Colorful Arrow Bullet Points Collection

Colorful Arrow Bullet Points Collection

Arrow Aign Icon Set for Presentations

Arrow Aign Icon Set for Presentations

Green Arrows Set for Presentations

Green Arrows Set for Presentations

Arrow Neon Icon Collection

Arrow Neon Icon Collection

Colorful Arrows with Different Shapes

Colorful Arrows with Different Shapes

Vector Flechas Arrows Set

Vector Flechas Arrows Set

Circular Bullet Points Collection

Circular Bullet Points Collection

Map Legend Vector Icons

Map Legend Vector Icons

Square Bullets with Labels

Square Bullets with Labels

Marker Location You Are Here

Marker Location You Are Here

Cutout Number Bulletpoints

Cutout Number Bulletpoints

Colorful Pin Bulletpoints 

Colorful Pin Bulletpoints 

Infographic Bullet Points

Infographic Bullet Points

Colorful Pencils Bulletpoints

Colorful Pencils Bulletpoints

Gradient Pin Bullet Points

Gradient Pin Bullet Points

Traditional Bullet Points Collection

Traditional Bullet Points Collection

Bullet Paragraphs Set

Bullet Paragraphs Set

Bullet Point Labels

Bullet Point Labels

Crystal Bullet Points

Crystal Bullet Points

Vector Paper Progress 

Vector Paper Progress 

Speech PowerPoint Graphics 

Speech bubble PowerPoint graphics and stylish testimonial boxes can make your design pop. This is a fun addition to have and it’s always worth taking the extra mile to use them in some of your slides. 

Hand-Drawn Doodle Speech Bubble Set

Hand-Drawn Doodle Speech Bubble Set

Comic Bubble Speech Set

Comic Bubble Speech Set

Collection of Colorful Speech Bubbles

Collection of Colorful Speech Bubbles

Silhouette Speech Bubbles

Silhouette Speech Bubbles

Cartoon Speech Bubbles

Cartoon Speech Bubbles

Paper Cutout Speech Bubbles

Paper Cutout Speech Bubbles

Testimonial Speech Bubble

Testimonial Speech Bubble

Infographic Speech Bubbles

Infographic Speech Bubbles

Abstract Gradient Speech Bubbles

Abstract Gradient Speech Bubbles

Quote Boxes

Quote Boxes

Testimonial Quote Boxes

Testimonial Quote Boxes

Futuristic Sci Fi Style Labels

Futuristic Sci Fi Style Labels

Artistic Blue and Purple Speech Bubbles

Artistic Blue and Purple Speech Bubbles

Colorful Origami Speech Bubbles

Colorful Origami Speech Bubbles

That’s it

In conclusion, PowerPoint presentations don’t have to be plain, simple, and predictable. You can always make them special by putting an extra effort to customize them. It is much simpler to accomplish if you already have a library with valuable PowerPoint graphics and assets that will help you quickly build a presentation that will inspire interest and communication. We hope you found the right graphics for your projects and feel inspired to deliver your best presentation.

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

  • 60+ Free Images of Cartoon People for Your Future Projects
  • 70 Free Arrow PNG Objects, Illustrations and Vectors to Download Now
  • 20 Really Good PowerPoint Examples to Inspire Your Next Presentation

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Home » Presentations » 5 Ways Graphics Improve PowerPoint Presentations

how is presentation graphics used

5 Ways Graphics Improve PowerPoint Presentations

  • June 14, 2021
  • Presentations

Microsoft PowerPoint is one of the most used software when it comes to presentations. You can use its essential functions to put your message across at a conference. But then, the software does not limit you to its basic functions, so you can explore different ways of making the best of it.

how is presentation graphics used

One way to do this is to add graphics to your PowerPoint presentations. We all know how important graphics are for communication. They are some of the things you can use to attract an audience’s attention quickly as they help demonstrate ideas better.

There are a few things to understand before you start using graphics in your presentations. You should know the reason why people use them and whether they add real value to your presentation. This article looks into how graphics can improve PowerPoint presentations .

Let’s read on.

Why use graphics in powerpoint.

As mentioned earlier, the best way to deliver a presentation is by making it visually appealing with graphics. Although only a few benefits can be evident immediately, some may take time to see. But there is no doubt that adding graphics to a presentation is a brilliant idea.

Here are some ways graphics can improve your presentation.

1. Make Your Presentation Attention-Grabbing

The first thing that every presenter wants to do is grab their audience’s attention. It is easy for people’s minds to drift off quickly if they find a presentation uninteresting. That’s why presenters use storytelling, cognitive dissonance, surprises, and other techniques to grab attention.

Infusing graphics in a presentation then combining the techniques mentioned above can help you grab your audience’s attention. Texts tell a story while graphics show it, and that makes a combination of the two grab everyone’s attention right from the very beginning of a presentation.

2. Illustrate Relative Amounts

You will find graphics very useful if your presentation involves showing your audience that one thing is more significant than another. Describing relative amounts with words or numbers may not help you deliver the message well. In short, you risk losing your audience as they will have to calculate to confirm the numbers.

The best way to avoid this is by using graphics for a visual representation of values. It is easy to compare one thing with the other using graphical infographics.

3. Make Text Easier to Understand

how is presentation graphics used

Another way that graphics improve presentations is by making them understandable. Texts can be challenging to understand, especially for people who are not keen or patient enough. This is because text requires someone to read keenly, especially if the message they carry isn’t straightforward.

This is different when it comes to graphics. You can infuse graphics into your presentations to make them comprehendible. Many people think graphics are too tricky to create and opt to use text only in their presentation. However, graphics are easy to develop, especially with the availability of templates.

You do not need to start creating graphics from scratch. The internet has a variety of free marketing templates that you can add to your PowerPoint presentation. You can also customize the templates to fit your presentation needs, but they come primarily ready for use.

4. Make Information More Memorable

Graphics and visuals, in general, have a higher retention rate than texts. But that’s not to say that people do not remember what they read. The best thing to do is combine short texts and graphics in your presentations. This makes the content engaging and also easy to remember.

The best thing about graphics is that they make words easier to process. As mentioned earlier, some texts do not have literal meanings, and audiences can take time to understand them. The same applies to trying to retain such content. Graphic representations are all you need to make the content better.

5. Inspire Action

Every presenter has end goals that they want to achieve with their presentation. They measure the productivity of the presentation by checking if they reached the goals set before. The best way to ensure that you achieve the goals is by encouraging your audience to take the desired actions.

Having a good call to action in your presentation is, of course, the first thing. But then, you can further increase the chances of your audience taking action by including visuals. Graphics make your call to action more effective as they send a more powerful message to your target audience compared to just texts.

Creating Professional-Looking Graphics in PowerPoint

Graphics can make your presentation look more appealing to your audience. However, it would be best to be careful when choosing your graphics as you need to ensure everything looks professional for the best results. Here are simple ways to create professional-looking graphics for PowerPoint.

1. Create Custom Shapes

There are different graphical shapes that you can use on PowerPoint. They come in various sizes and shapes, making it easy to find some that can go well with the message in your presentation. But then, PowerPoint doesn’t limit you to using these shapes as they are in the program.

The best way to spice up your presentation is by creating custom shapes. You can edit the figures on PowerPoint to create custom shapes that can blend better with your message. This can also help you look professional as you do not use shapes that everyone else uses.

2. Get Familiar with Picture Tools.

PowerPoint has a picture tools tab that you can use to make your presentation better. Many people use this feature only for adding things like shadows and borders to images. But then, there are several other ways this tool can help you make professional-looking graphics for PowerPoint.

For instance, you can use these tools to edit the background of your graphics. They can also be helpful when focusing on the resolution of an image. You can check out this presentation by Brainshark to understand how best you can use the picture tools feature.

3. Use Artistic Effects

how is presentation graphics used

PowerPoint also has an artistic effects feature that you can use to create better graphics. Artistic features help you focus on a specific object in an image or graphic. With this feature, you can fade the background and leave objects you want your audience to see.

This makes it easy for your audience to concentrate on the things that matter in images. With some images on PowerPoint having multiple objects, your audience may end up focusing on things that do not matter.

Those are some of the ways that you can improve your PowerPoint presentations with graphics. As mentioned earlier, the first thing for every presenter is to grab their audience’s attention. Graphics, as seen above, is a tremendous attention-grabbing tool that every presenter should use.

Graphics also make texts easier to comprehend and increase the message retention rate. But to achieve this, you need to ensure that your graphics look professional. There are different techniques and tools that you can use to ensure this before using graphics in your presentation.

The insights in this article will help you create graphics that will improve your presentation. Focusing on these tips will help you inspire action and make your next presentation more productive. These best practices, tools, and techniques are all you’ll ever need for your future PowerPoint presentations.

how is presentation graphics used

IMAGES

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COMMENTS

  1. PowerPoint Graphics Complete 2024 Guide (PPT Presentation Design)

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  14. Presentation Graphics: Basics

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  17. Definition of presentation graphics

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  19. Presentation Graphics Program

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  20. How to Use Graphics in Your Presentation

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  21. 1000+ Really Good Powerpoint Graphics for Every Project

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  22. 5 Ways Graphics Improve PowerPoint Presentations

    5 Ways Graphics Improve PowerPoint Presentations

  23. 100+ Free PowerPoint Graphics For Better Presentations [Free PPT]

    1. How to insert graphics into PowerPoint. Once you've created your presentation it's time to add those all-important PowerPoint Graphics. And it's easy, easy, easy. Step 1: Go to the slide and create a space for your graphic. Step 2: Go to insert on the toolbar at the top of PowerPoint, click on it.

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    Canva is ideal for social media graphics, presentations, and simple print materials. Sketch. Sketch is a vector-based design tool for Mac that's popular among UI/UX designers. It offers a streamlined interface and powerful features for creating wireframes, prototypes, and high-fidelity designs. Sketch's plugin ecosystem and collaboration ...

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