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Digital marketing personal statement example.

“Business has only two functions- marketing and innovation”. This famous quote by Peter Drunker points out the essential role that marketing plays in any economics entity. It holds such power that can greatly influence the view of consumers towards a brand without their notice. Marketing also appeals to me as an art, a combination of great originality, vision and acumen. My curiosity for marketing was first started in the second year of university and since then, it has created a growing passion for exploring its multi-aspect and dig deep into the nature of marketing.

My major in Business Administration offers me a solid ground in business management, including general concept and idea about the study of marketing. Consumer theory and Internet marketing are my two favorite section during marketing lectures. I am able to master analytical method and critical thinking through regular exploring of case study and projects. Motivated by the passion for marketing, I apply all skills and knowledge in conducting a quantitative research on Communication on Social Media and my thesis became quite a success. It received high score and positive comments from my supervisor, reinforcing my determination to pursue higher study.

University activities also helps me gain lots of experience in teamwork. School events organization, class assignments and representations have enhanced my skills in cooperating and social interacting. I can become a great partner to energetic and passionate colleagues. Nevertheless, in need, I am as well capable of becoming a good leader. My linguistic ability in English and German is also an advantage for me to work in a more dynamic and international position.

During summer vacation, I work as an English tutor and attend voluntary event at local university. These jobs give me opportunities to engage in a lot of planning, organizing and presenting in front of the crowd, from which I slowly gain confidence and self-recognition. In addition, I gain useful insight of the manufacturing and retail segment being an apprentice in a mechanical company. My duty involves not only in bookkeeping but also in customer service. Hence, I get to meet a wide range of clients and learn what the customer want as well as how to fulfil their need to generate optimal returns. Under intensive pressure and competitive environment, I grow to be more independent and proactive at work.

Since a very young age, I have taken interest in drawing and reading. I love drawing and have joined some basis courses during high school. Drawing puts my mind at ease and serves as an outlet for my ideas and imagination. Reading is another passion of mine. I read books to relax but most of the time, I find it enjoyable finding the hidden meaning behind the shallow surface of a story. By doing so, both my creativity and critical thinking are polished up. A great deal of my comprehension in marketing is the result of self-reading. My taste in reading is eclectic, ranging from scientific book, economics articles to romance novel. Some of my favorite are Gone with the Wind, Sans famille and my must-read book: Selling the Invisible by Harry Beckwith. Reading trains my patience and focus and as a result, improves my working efficiency.

Like other marketers, I am well-aware of how digital technology has changed the way seller and consumer communicate. By greatly strengthen the power of marketing, digital media has become irreplaceable in the modern industry. With a strong drive to success, I am convinced that a master in digital marketing is the best option to pursue in-depth understanding of my future career. Choosing to study at A University is the decision that I have put a lot of thought to. With a reputation in business teaching, A University offers great facility and marketing teaching program. Moreover, the high proportion of international students creates a dynamic and diverse environment. Both thing combined, I am determined that A university is the best destination for me to advance practical and theoretical skills while enjoying multicultural campus.

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

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Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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How to Write a Personal Statement

A personal statement can be a key part of your college application, and you can really make yours shine by following a few tips.

When you're applying to college—either to an undergraduate or graduate program—you may be asked to submit a personal statement. It's an essay that gives you the chance to share more about who you are and why you'd like to attend the university you're applying to.  

The information you provide in your personal statement can help build on your other application materials, like your transcripts and letters of recommendation, and build a more cohesive picture to help the admissions committee understand your goals.

In this article, we'll go over more about personal statements, including why they're important, what to include in one, and tips for strengthening yours.

What is a personal statement?

A personal statement—sometimes known as a college essay —is a brief written essay you submit with other materials when applying to college or university. Personal statements tend to be most common for undergraduate applications, and they're a great opportunity for an admissions committee to hear your voice directly.

Many colleges and universities in the US, especially those using Common App , provide prompts for you to use. For example, "Reflect on a time when you questioned or challenged a belief or idea" or "Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time" [ 1 ]. If the school you're interested in attending doesn't require prompts, you will likely want to craft a response that touches on your story, your values, and your goals if possible.

In grad school, personal statements are sometimes known as letters of intent , and go into more detail about your academic and professional background, while expressing interest in attending the particular program you're applying to.

Why is a personal statement important?

Personal statements are important for a number of reasons. Whereas other materials you submit in an application can address your academic abilities (like your transcripts) or how you perform as a student (like your letters of recommendation), a personal statement is a chance to do exactly that: get more personal.

Personal statements typically:

Permit you to share things that don't fit on your resume, such as personal stories, motivations, and values

Offer schools a chance to see why you're interested in a particular field of study and what you hope to accomplish after you graduate 

Provide an opportunity for you to talk about past employment, volunteer experiences, or skills you have that complement your studies 

Allow colleges to evaluate your writing skills 

Bring life to a college application package otherwise filled with facts and figures 

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How to write a personal statement.

As we mentioned earlier, you may have to respond to a prompt when drafting your personal statement—or a college or university may invite you to respond however you'd like. In either case, use the steps below to begin building your response.

Create a solid hook .

To capture the attention of an admissions committee member, start your personal statement with a hook that relates to the topic of your essay. A hook tends to be a colorful sentence or two at the very beginning that compels the reader to continue reading.

To create a captivating hook, try one of these methods:

Pose a rhetorical question. 

Provide an interesting statistic. 

Insert a quote from a well-known person.

Challenge the reader with a common misconception. 

Use an anecdote, which is a short story that can be true or imaginary. 

Credibility is crucial when writing a personal statement as part of your college application process. If you choose a statistic, quote, or misconception for your hook, make sure it comes from a reliable source.

Follow a narrative.

The best personal statements typically read like a story: they have a common theme, as well as a beginning, middle, and end. This type of format also helps keep your thoughts organized and improves the flow of your essay.

Common themes to consider for your personal statement include:

Special role models from your past

Life-altering events you've experienced

Unusual challenges you've faced

Accomplishments you're especially proud of

Service to others and why you enjoy it

What you've learned from traveling to a particular place

Unique ways you stand out from other candidates

Be specific.

Admissions committees read thousands of personal statements every year, which is why being specific on yours is important. Back up your statements with examples or anecdotes.

For instance, avoid vague assertions like, "I'm interested in your school counseling program because I care about children." Instead, point out experiences you've had with children that emphasize how much you care. For instance, you might mention your summer job as a day camp counselor or your volunteer experience mentoring younger children.

Don't forget to include detail and vibrancy to keep your statement interesting. The use of detail shows how your unique voice and experiences can add value to the college or university you're applying to.

Stay on topic.

It's natural to want to impress the members of the admissions committee who will read your personal statement. The best way to do this is to lead your readers through a cohesive, informative, and descriptive essay.

If you feel you might be going astray, ensure each paragraph in your essay's body supports your introduction. Here are a few more strategies that can help keep you on track:

Know what you want to say and do research if needed. 

Create an outline listing the key points you want to share.

Read your outline aloud to confirm it makes logical sense before proceeding. 

Read your essay aloud while you're writing to confirm you're staying on topic.

Ask a trusted friend or family member to read your essay and make suggestions.

Be true to your own voice.

Because of the importance of your personal statement, you could be tempted to be very formal with structure and language. However, using a more relaxed tone is better than you would for a classroom writing assignment. 

Remember: admissions committees really want to hear from you . Writing in your own voice will help accomplish this. To ensure your tone isn't too relaxed, write your statement as if you were speaking to an older relative or trusted teacher. This way, you'll come across as respectful, confident, and honest.

Tips for drafting an effective personal statement.

Now that you've learned a little about personal statements and how to craft them, here are a few more tips you can follow to strengthen your essay:

1. Customize your statement.

You don't have to completely rewrite your personal statement every time you apply to a new college, but you want to make sure you tailor it as much as possible. For instance, if you talk about wanting to take a certain class or study a certain subject, make sure you adjust any specifics for each application.

2. Avoid cliches.

Admissions committees are ultimately looking for students who will fit the school, and who the school can help guide toward their larger goals. In that case, cliches can get in the way of a reviewer understanding what it is you want from a college education. Watch out for cliches like "making a difference," "broadening my horizons," or "the best thing that ever happened to me."

3. Stay focused.

Try to avoid getting off-track or including tangents in your personal statement. Stay focused by writing a first draft and then re-reading what you've written. Does every paragraph flow from one point to the next? Are the ideas you're presenting cohesive?

4. Stick to topics that aren't controversial.

It's best not to discuss political beliefs or inappropriate topics in your essay. These can be controversial; ideally, you want to share something goals- or values-driven with an admissions committee.

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Article sources

1. Common App. " 2022-2023 Common App Essay Prompts , https://www.commonapp.org/blog/2022-2023-common-app-essay-prompts." Accessed January 9, 2024.

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• Product Marketing Manager Resume
• Social Media Coordinator Resume
• More Example Resumes for 500+ Jobs

Now, here's how to write a digital marketing resume:

Digital Marketer Resume Example 

Danica Deegan

Digital Marketing Professional

(123) 456-7890

[email protected]

linkedin.com/in/danica.deegan

Highly experienced and creative Digital Marketing Strategist offering over 7 years of expertise in developing campaigns to increase brand visibility, boost customer engagement and generate leads. Seeking a position at Quantum Enterprises to utilize my skills and knowledge in digital marketing to help the company achieve its goals. Launched an integrated digital marketing campaign for Stellar Systems that resulted in a 25% increase in website traffic, brand recognition, and market share within 6 months.

Digital Marketing Strategist

Stellar Systems, Las Vegas, NV

July 2013 – Present

Key Qualifications & Responsibilities:

• Developed strategic plans for campaigns across email, social media, SEO/SEM, and display advertising techniques.
• Analyzed data trends from Google Analytics and prepared reports on consumer insights.
• Collaborated with marketing teams to design promotional materials such as newsletters, brochures, posters, and flyers. ​
• Worked across several departments to ensure the timely delivery of promotional assets.

Key Achievement:

• Launched an effective integrated digital marketing campaign, resulting in a 25% increase in website traffic, brand recognition, and market share over 6 months.

Digital Account Manager

Synapse Solutions, Las Vegas, NV

October 2011 – June 2013

Key Qualifications & Responsibilities:​​

• Implemented promotional activities such as re-targeting campaigns for e-commerce businesses.
• Monitored the performance of PPC campaigns through Google Adwords. ​
• Wrote engaging content for websites that increased web search ratings. ​
• Negotiated contracts with vendors.
• Successfully managed multiple accounts with total revenue exceeding $50K per month.

BSc Computer Science

University of Las Vegas

September 2007 – June 2011

• Member of the University’s Programming Club (2007–2011)
• Analytical Thinking
• Project Management
• SEO Strategies
• Social Media Optimization
• Content Writing
• Campaign Analysis & Reporting
• PPC & SEM Strategies
• Market Research
• Budgeting & Cost Estimation
• Creative Problem-Solving
• Certifications
• Google Ads Certification (Fundamentals), Google Inc., 2020
• Award for Best Digital Marketer of the Year 2019 by National Association for Online Marketing

Memberships

• Member of the American Marketing Association since 2018
• English—Native speaker
• Spanish—Advanced level
• Creating YouTube tutorials about how to use digital advertising platforms (10k subscribers).
• Basketball enthusiast; Volunteer coach at local basketball camp for youth.

Format for a Digital Marketing Resume Right

To get a high candidate Quality Score, like any SEM campaign, your resume has to make an impression —

In fact, MANY great impressions.

Followed by recruiters clicking on your job application like crazy.

You have to use the best digital media resume format out there.

Go reverse-chronological .

HR managers are most familiar and comfortable with this format. You’ve got to impress them before you’re hired to impress their clients with your digital creations.

Here’s how to structure a digital marketing resume:

• Start with a captivating resume introduction paragraph / resume headline at the top.
• Continue with work history and education in the reverse-chronological order.
• List your creative, advertising, and digital marketing skills.
• Add extra resume sections to stand out from the sea of candidates.
• Use the job ad as you write, and include resume keywords throughout.

While writing, use legible fonts , white space, and headings to guide the recruiter through all of the valuable sections of your resume. You can pick a creative resume template but make sure it's ATS-friendly.

Just starting out in digital marketing?

Place your work experience section below the education section on your resume (or leave it off entirely).

Pro Tip : If you're changing careers or have mostly freelance experience, you might want to write a functional resume . This resume style gives prominence to your skills.

Not persuaded using the reverse-chronological format is right for your advertising resume? Well, you have two more options. See our guide: Best Resume Format & How to Choose It [Guide with Examples]

2. Write a Digital Marketing Resume Summary or Objective

Any successful internet resume for digital marketing positions must trigger engagement .

In PPC, you do it with a catchy H1.

In resume writing, you do it with a catchy resume  introduction .

Fortunately, it can be longer than the darned Google Ads H1 limit of 30 characters.

A resume heading statement (sometimes called a resume personal statement ) is 3–4 lines long and you place it at the top of your digital marketing resume. It gives hiring managers an introduction to you and to the rest of your resume.

It comes in two varieties: a resume summary and a resume objective .

If you have at least a few years of digital marketing experience, use a resume summary .

A summary statement sums up your relevant online advertising skills and experience, painting a picture for them as to why you’re the best candidate for the digital marketing job. It also includes a key accomplishment with numbers to prove you’re the right choice.

Digital Marketing Resume Resume Summary Example

That wrong example gives your past responsibilities without proving how well you carried them out.

That’s as useless as G+.

In the right example, however, you gave a quantifiable achievement with your relevant experience—

It confirms your awesomeness like 5-star testimonials.

Now, what if you’ve never worked in digital marketing?

Use a resume objective .

You’ll still give numbers to prove your knowledge. Here, list where you’re coming from and your career objective, using transferable skills (e.g., from your education or hobbies) to bridge the gap.

Digital Marketing Resume Objective Example

In this A/B test, there’s one clear winner.

The wrong example will make David Ogilvy turn in his grave.

The right example shows how your past experience equipped you with relevant skills. And those numbers!

Finally, you included the company’s name to win them over.

Now that’s SEO—a Super Effective Objective!

Pro Tip : Just because the "About me" section goes at the top of your resume , don’t write it first. It's hard to summarize your resume into a brief introductory paragraph if you haven't written it all yet!

Want more advice on writing a career summary or career objective on a resume for digital marketing positions? Check out our guides: Professional Resume Summary: 30 Examples of Statements [+How-To] and 20+ Resume Objective Examples for Any Career [+General Proven Tips]

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

When you’re done, our online resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Describe Your Digital Marketing Experience on a Resume

Digital marketing jobs will grow by over 10% between 2016–2026.

That’s 24,000 new marketers to compete against.

Whether it’s a blogger resume or a digital market research resume, write a work experience section that sells.

Here are two digital marketing resume examples:

Digital Marketing Experience Examples for a Resume

That wrong one is as boring and outdated as snail mail advertising.

But that right example has your future in sight with relevant duties and accomplishments.

Remember:  Tailoring your resume to the job ad is a must , so keep the job description open as you write. What Agency A wants in an employee will be completely different than what Agency B prefers, so write one resume customized to each employer.

Now, what if you have no digital marketing experience?

No problem.

You still have skills and experience related to it to land you that marketing job.

Here’s how to list other experience in a relevant way:

Digital Marketing Job Description for a Resume  

How about that?

At first, being an executive assistant to a public figure doesn’t seem so relevant to digital marketing jobs.

However, in our example, we give an appropriate achievement and list responsibilities that do relate to digital marketing.

Pro Tip : How to put multiple positions and promotions on a resume?  List every single position you’ve ever held in separate entries of your work experience section.

4. Mention Your Education

Whether you’re writing a digital strategist resume or an ad content creator resume, adding your education correctly will get you further in the hiring funnel.

Here’s how to list a completed certificate or degree:

BS in New Media & Internet Marketing

Cornell University. Ithaca, NY

Relevant Coursework : Marketing Strategy and Planning, Marketing Information, Management and Research, Buyer Behavior Theory, Global Marketing.

In digital marketing, a bachelor’s degree in marketing, advertising, or communications is recommended. However, if you just have relevant coursework in those areas, list those!

Haven’t finished college yet?

Include it like this:

Majoring in Digital Marketing

New York University, New York, NY

Expected Graduation : 2021

Relevant Coursework : Advertising and Promotion, Applied Technology for Managers, International Issues in Business, Marketing Research, Consumer Behavior.

Only have high school so far?

Add it like this:

CSI High School for International Studies, Staten Island, NY

Graduated 2017

Also, if you’ve completed a university degree, don’t add your high school diploma.

And use the reverse-chronological order in your education section, as well.

Pro Tip : Add coursework relevant to your specific job title, rather than to marketing as a whole. “Digital marketing” is a broad term, and chances are you’ll specialize in one aspect, such as PPC campaign management & optimization, influencer marketing, or content creation.

Got something other than these common educational scenarios? Check this guide out: Education Resume Section: How to List High School & College Education .

5. Put Skills on a Digital Marketing Resume

Looking for a 0% bounce rate?

Then, whether it’s an ad resume or a digital strategy resume, show them you’ve got the skills they’re looking for.

But, which marketing skills?

First, make a basic list of digital marketing skills, like the one below. Include hard and soft skills .

And don’t confuse them—

Hard skills are abilities you’re able to learn (e.g., CRO), while soft skills are your character traits that you develop throughout your entire life (e.g., communication skills).

Top 20 Digital Marketing Resume Skills

• Search Engine Optimization
• Communication Skills
• Search Engine Marketing
• Attention to Detail
• Copywriting & Copyediting
• Problem Solving
• Email Marketing
• Collaboration Skills
• Content Creation & Automation
• Time Management
• Analytics Tools (e.g., Amplitude)
• Results Orientation
• CMS (e.g., Wordpress)
• Accountability
• Pay-Per-Click Advertising (PPC)
• Analytical Skills
• Integrated Marketing Communication
• Creative Skills
• Conversion Rate Optimization (CRO)
• Organizational Skills

However—

Cramming your digital project manager resume with just any skill you can think of is as irrelevant to them as being on the second page of Google.

Instead, go back to the job ad.

Here’s a sample digital marketing resume job description:

• Organize and prioritize projects with cross-functional teams for social media, SEO, SEM, email, and content creation.  [1]
• Write creative briefs for new online marketing campaigns and ensure that assets are compliant and delivered timely.  [2]
• Act as liaison between external Affiliates and our marketing team.
• Manage all timelines for art, graphics, editorial, website updates, ad creation, etc.
• Coordinate online marketing calendar with cross-functional partners; partner with merchandising on email content and product and analytics partners on exposure.  [3]

You see, if you read the job ad carefully, you’ll know exactly which skills they value.

And you will be able to optimize your digital marketing resume to satisfy their searcher intent.

Just look at these examples:

Digital Marketing Resume Sample—Skills Section

Those wrong skills may be right for a digital marketing job—

But not for this particular job description.

The right example is tailored and fits this job like a glove.

Finally, flatter the ATS .

The applicant tracking system is a program which helps larger digital advertising agencies cope with the hundreds of resumes they receive every day. HR staff scan a resume into the system, search for specific resume keywords , and receive a quality score in return based on your match.

So, the ATS in recruitment is just like a search engine in SEO. Pretty much a heartless algorithm.

For a pixel-perfect digital marketing resume that beats the ATS, use keywords which the job ad mentions. Write them word-for-word so the software easily ranks you at the top of their candidate search results.

Pro Tip : In digital marketing, hard skills you’re able to prove more than soft skills. Go for depth, not breadth, by focusing on skills which specifically relate to the position you’re applying for—not to every digital marketing job that exists.

Need your digital marketing resume skills section to positively glow? See our guide:  40+ Best Examples of Marketing Skills to Put on a Resume (Proven Tips)

Want more general tips for writing the skills section? See our guide: 99 Key Skills for a Resume (Best List of Examples for All Types of Jobs) .

6. Add Other Sections for an Effective Digital Marketing Resume

Before you dazzle consumers with your content creativity, you need to SERP-rise the hiring manager, first.

On a digital marketing resume, this means including additional resume sections to complement those core areas of your marketing expertise.

Here are some great additions to a resume for digital marketing jobs:

Digital Marketing Resume Sample: Extra Sections

Marketing certificates bolster your resume, especially if you don’t have the university background they prefer.

 Here are top choices for digital marketing certifications:

• HubSpot Content Marketing Certification
• Facebook Blueprint Certified Buying Professional
• Google Analytics Individual Qualification (IQ)
• AMA Certified Professional Marketer
• Copyblogger Certified Content Marketer
• Google Ads Certification

HubSpot is the leader in inbound marketing, and their HubSpot Academy is not to be missed. Check it out!

• Volunteer Work

If you don’t have digital marketing experience, adding fee-free work looks great, such as that time you rebuilt your community center’s homepage. Just remember to keep it relevant.

Another language is a huge plus for digital marketing managers. From doing keyword research in Spanish to building a landing page in French, your proficiency in a second language gives you an advantage.

• Hobbies & Interests

Relevant interests and hobbies say you’re marketing material without using those exact words. Choose relevant ones (e.g., lifestyle blogging) rather than irrelevant ones (e.g., karaoke).

We’ve got a great guide on the right things to add to a resume , as well as a complete guide on resume sections and categories . Make sure to check them out!

Pro Tip : As a digital marketer, you’re savvy with social media. But, before you hand in that resume, check your online presence and purge any drunken photos and political rants.

7. Write a Digital Marketing Cover Letter

A digital marketing resume without a cover letter is like a landing page without a CTA—

What’s the point?

Always include a cover letter , because more than 53% of employers say a resume alone just won’t cut it.

Here’s how to write a cover letter for digital marketing jobs that’ll make you the qualified lead :

• Start with a compelling introduction that captures their interest.
• Add a body area which explains why you are the best candidate for the job.
• Show them that they are the company you want to work for.
• Close with an attractive call-to-action which makes them read your resume.

Think of your Internet marketing cover letter as your first task for the job—

If you don’t sell them here, you won’t sell clients on their behalf.

Pro Tip : There is an email marketing trick that works well on cover letters, too: add a postscript at the bottom of your digital marketing cover letter. This is like adding a second CTA button on a landing page—it gives you additional chance to grab their attention.

Want to know more cover letter tricks that always work? See these articles: 35+ Successful Cover Letter Tips, Advice & Guidelines (With Examples) and How to Write a Job-Winning Cover Letter in 8 Simple Steps (12+ Examples)

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

See more cover letter templates and start writing.

Key Takeaway

Let’s recap. Remember to:

• Use the reverse-chronological format to make your resume easy-to-read.
• Write a compelling digital marketing resume objective or summary.
• Add work experience with relevant duties and quantifiable achievements.
• Put an education section on your marketing resume that impresses them.
• List digital marketing skills which the employer mentions in the job ad.
• Include relevant additional sections like digital marketing certifications to boost your chances of getting that job.
• Attach a great digital marketing cover letter to your resume to outscore other candidates.

Now THIS is a digital marketing resume that will give you a high return on investment!

Got any questions on how to write an SEM or digital marketing manager resume? Not sure how to talk about advertising skills or copywriting achievements? Get at us in the comments below, and thanks for reading!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

• https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
• https://www.ama.org/certifications/

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How to Write a CV Personal Statement [20 Examples Included]

By Jeffrey Stromes

10 min read

When applying for a job, it’s critical that you immediately grab the recruiter’s attention . Otherwise, you’ll remain unnoticed, even though you may be a real gem in the pool of candidates. But how are you supposed to arouse the hiring professional’s curiosity right off the bat? The answer is hidden in these three words: a CV personal statement.

While writing a curriculum vitae is somewhat straightforward, creating a persuasive personal statement may be a challenge. Luckily, we’re here to end your struggles and teach you how to craft an eye-catching one, so keep reading to learn more!

Key Takeaways

As a highlight of your professional history, a CV personal summary aims to spark a recruiter’s interest and make them read your CV .

A personal summary is beneficial for all candidates, regardless of their experience, as it will allow a recruiter to learn more about them .

To write a compelling personal statement, you should tailor it to the job you want to apply for, highlight your experience and skills, and include your career goal.

What Is a CV Personal Statement?

Also referred to as a personal mission statement or career summary, a CV personal statement sums up who you are and what you may bring to the company . Its primary purpose is to spark a recruiter’s interest in you.

Located at the top of your curriculum vitae, a CV personal statement consists of two to four sentences that describe:

Mandatory CV Personal Statement Information

Who you are

How you’ll benefit the company

What your career objectives are

So, in other words, this part lets you show your greatest strengths and career goals . As such, it can be of great help if you’re starting out or seeking a different career path.

Here’s an example of a nicely crafted CV personal statement:

CV Personal Statement Example

As a dedicated Registered Nurse with five years of experience, I bring a proven track record in delivering compassionate and high-quality patient care. Proficient in diverse healthcare settings, I excel at assessing and addressing patient needs while fostering a collaborative and supportive environment. I am seeking a role where my skills and passion for excellence can contribute to the Houston Medical Clinic.

Why You Should Have a CV Personal Statement

By emphasizing your unique talents and skills and demonstrating why you’re the right fit for the job, a CV personal statement can help you stand out from other candidates . It will entice a hiring professional to continue reading and discover more about your skills, qualifications, experience, and achievements.

While a personal statement can help seasoned professionals with solid experience land a new job, it is also beneficial for job hunters seeking their first jobs. A CV personal statement for students allows high schoolers or undergraduates to get the job they want by summarizing their relevant academic achievements .

How to Write a Personal Statement for a CV

Here’s how to write a CV personal statement and pitch yourself to a hiring professional:

#1. Introduce Yourself

The very first sentence of your personal statement should indicate that you’re a serious candidate for the position. Describe yourself and your work experience using strong adjectives and action verbs .

The simplest way to introduce yourself is to ask, “Who am I professionally?" and an eye-catching answer will pop out immediately.

#2. List the Skills Relevant to the Position

After you’ve introduced yourself, highlight two to three skills relevant to the position . Check out the job description and look for the required competencies; select a couple of them that refer to you, and then list them in your personal statement.

By doing so, you’ll not only tailor your statement to the role; you’ll also pass the pre-screening process carried out by an ATS hassle-free.

#3. Include a Specific Goal You Want to Achieve

The next step is to add an objective you’d like to accomplish . However, make sure that the goal isn’t solely yours; it should be in line with the company’s as well .

Mentioning a specific goal that also aligns with the company’s will make a hiring manager consider you a valuable addition to the team. 

#4. Mention Your Previous Experience/Background

Having relevant experience is a one-way ticket to the next stage of the hiring process. Hence, if you possess it, mention it right away.

To do it effectively, go over the job ad again and peruse the duties and responsibilities that will await you in this position. Try to remember similar activities and experiences from previous roles and list them.

#5. Quantify Your Achievements

Listing accomplishments along with experience indeed adds some value to your personal statement for a CV. However, supporting it with measurable results gives it more credibility .

You can back up your achievements with growth percentages, value increases, budget savings, customer happiness , etc. Such quantifiable results will show a hiring professional how you can contribute to the success of their company as well.

20 CV Personal Statement Examples

Here, we’ll list 20 CV personal statement examples that you can use either to get inspiration or as personal statement templates.

#1. Recent Graduate CV Personal Statement

Here’s a personal summary example for a budding computer scientist CV:

Computer Scientist CV Personal Statement Example

As a recent graduate with a Bachelor's degree in Computer Science, I am enthusiastic about applying my academic knowledge in software development. I am eager to embark on a career where I can use my technical skills and bring a fresh perspective to contribute to a dynamic development team. 

And here’s an example of a personal statement for a digital marketing graduate:

Digital Marketing CV Personal Statement Example

Having recently earned my Bachelor of Arts in Marketing with a specialization in Digital Marketing, I am eager to launch my career in the fast-evolving digital landscape. I am now eager to contribute my energy, fresh perspective, and dedication to excellence in a professional marketing environment that fosters continuous learning and growth.

This is an example of a law graduate personal statement:

Law Graduate CV Personal Statement Example

As a recent law graduate, I bring a comprehensive understanding of legal principles and a passion for justice. My academic journey has equipped me with strong research, analytical, and communication skills. I am eager to embark on a legal career where I can apply my knowledge to contribute to the pursuit of justice.

#2. Career Change CV Personal Statement Example

Check out an example of a CV personal statement for a transition from finance into data analytics :

Data Analytics CV Personal Statement Example

As a dynamic professional with a successful track record in finance, I am now eager to use my skills to start a new challenge in data analytics. My goal is to use my financial and newly acquired data analytics abilities to contribute to a forward-thinking company seeking to optimize its operations through actionable insights.

Here’s an example of a personal statement for a civil engineer seeking a career change :

Civil Engineer CV Personal Statement Example

After a successful decade in project management within the construction industry, I am excited to redirect my career toward sustainable development and environmental management. Armed with a Master's degree in Civil Engineering, I am eager to bring my proven leadership and technical skills to contribute to a sustainability-focused company looking to drive positive change.

Take a look at the CV personal statement of a software developer transitioning into web design:

Web Design CV Personal Statement Example

With a decade of experience in software development, I am seeking a career change that merges my passion for technology and web design. Having technical experience in coding and a deep understanding of web design trends, I am eager to apply my analytical thinking and technical skills to build attention-grabbing and highly functional web pages.

#3. Internship CV Personal Statement Example

This is an example of a CV personal statement for a marketing internship :

Marketing Internship CV Personal Statement Example

As a highly motivated and creative individual, I am seeking an internship in marketing where I can apply my strong analytical skills and passion for brand promotion. Proficient in social media marketing and content creation, I am eager to contribute fresh perspectives and innovative strategies to enhance the company's online presence. 

Check out a personal statement example for a cyber security internship personal statement:

Cyber Security Internship CV Personal Statement Example

As a dedicated and detail-oriented computer science enthusiast, I am actively seeking an internship in cyber security to apply my strong understanding of network security and information protection. Eager to expand my knowledge of cyber defense strategies and contribute to safeguarding digital assets, I am excited about the prospect of contributing to a dynamic cybersecurity team during my internship.

Check out the CV personal statement of a psychology student:

Psychology Student Internship CV Personal Statement Example

Enthusiastic Psychology student with a deep interest in understanding human behavior and emotions. Through coursework in cognitive psychology and research experience, I've developed analytical and critical thinking skills. Actively involved in campus organizations focused on mental health awareness, I am now seeking internships in the field of counseling or research to apply my academic knowledge to real-world situations.

Here’s what a CV personal statement of an environmental science student looks like:

Environmental Science Internship CV Personal Statement Example

Passionate Environmental Science student dedicated to sustainability and conservation. Through my coursework, I acquired a strong foundation in environmental science. I am actively engaged in campus projects focused on reducing carbon footprint. Eager to contribute my knowledge to real-world environmental initiatives, I am seeking internship opportunities to apply my skills to sustainable practices and conservation efforts.

#4. Experienced Professionals CV Personal Statement Example

Here’s an example of a seasoned finance professional personal statement: 

Finance Professional CV Personal Statement Example

As a seasoned financial analyst with over 10 years of experience in budgeting, forecasting, and financial modeling, I am proficient in optimizing financial processes. I've successfully led cross-functional teams to achieve cost savings of up to 15%. With an MBA in Finance and a proven ability to drive profitability, I am eager to bring my strategic financial expertise to a leadership role.

This is what an experienced marketing executive CV statement should look like:

Marketing Executive CV Personal Statement Example

Accomplished marketing executive with a demonstrated history of driving brand growth in competitive markets. Over 12 years of experience, I developed and executed comprehensive marketing strategies, resulting in a consistent 20% annual increase in market share. I am now seeking a senior leadership position to apply my strategic vision and foster innovation in an innovative company.

 Take a look at the CV personal statement example of an IT project manager :

IT Project Manager CV Personal Statement Example

A seasoned IT project manager with PMP certification and a commitment to staying at the forefront of tech trends. I have a track record of reducing project timelines by 25% and enhancing system efficiency by 30%. Ready for a leadership role, I'm excited to lead a team in overcoming the next technological frontier.

Here’s an example of a human resources director personal statement:

Human Resources Director CV Personal Statement Example

With a decade of experience sculpting positive workplace cultures, I created and implemented HR programs that enhanced employee engagement and retention. Initiatives I've led resulted in a 20% improvement in employee satisfaction and a 15% reduction in turnover. Armed with an SPHR certification, I am excited to bring my strategic HR leadership to a company committed to fostering a positive workplace culture.

#5. Student CV Personal Statement Examples

If you’re a business administration student, this is what your personal statement should look like:

Business Administration Student CV Personal Statement Example

As an ambitious Business Administration student specializing in marketing, I offer a combination of academic achievements and practical skills developed through internships. Eager to apply my knowledge in a dynamic business environment, I am seeking opportunities where I can use my skills and passion for marketing to drive tangible results.

Here’s a graphic design student personal statement example:

Graphic Design Student CV Personal Statement Example

As a Graphic Design student with a creative flair and technical proficiency, I bring a unique blend of design skills acquired through coursework and hands-on projects. Proficient in Adobe Creative Suite and experienced in translating conceptual ideas into visually appealing designs, I am eager to embark on a career in graphic design and apply my artistic talents to contribute to innovative design projects.

#5. Entry-Level CV Personal Statement Examples

Check out a CV personal statement for an entry-level paralegal :

Paralegal CV Personal Statement Example

As a dedicated and detail-oriented recent graduate with an Associate degree in Legal Studies, I am eager to launch a career as a paralegal, bringing strong research, organizational, and communication skills. I am excited to contribute to a dynamic legal team where I can use a solid understanding of legal procedures and a commitment to maintaining the highest ethical standards.

Here’s an example of a virtual assistant CV personal statement:

Virtual Assistant CV Personal Statement Example

Tech-savvy and highly organized professional seeking an entry-level virtual assistant position. With proficiency in office software and platforms, I am well-equipped to handle administrative tasks such as managing calendars and coordinating meetings efficiently. I am eager to contribute my multitasking abilities and proactive approach to help streamline operations and enhance overall productivity in a virtual work environment.

This is what a good entry-level office manager personal statement should look like:

Office Manager CV Personal Statement Example

An enthusiastic and detail-oriented professional with a degree in Business Administration and a strong foundation in office management and administration. Through internships, I demonstrated the ability to coordinate daily operations, manage office supplies, and ensure a smooth workflow. Eager to use my organizational skills and proactive mindset to contribute to a positive and efficient work environment through effective communication and problem-solving.

Take a look at an example of a personal statement for a nurse CV:

Nurse CV Personal Statement Example

A compassionate and dedicated medical professional with an Associate degree in nursing. Through my coursework and clinical rotations, I gained a solid foundation in medical procedures as well as hands-on experience in patient care, medication administration, and treatment planning. I am seeking an opportunity to apply my knowledge and commitment to providing high-quality care.

Final Thoughts

To compel a recruiter to read your curriculum vitae to the very end, you need to grab their attention immediately. The best way to do it is by including a CV personal statement.

Though a bit tricky to write, this brief section of your CV is well worth the effort. Hopefully, our guide will ease the struggle and help you create an eye-catching personal statement and land that dream job!

Create your resume once, use it everywhere

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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February 17th, 2023

Digital Marketing Personal Statement Examples – With Writing Guide 2023

Failure to market yourself in your personal statement is not a smart move when you’re applying for a course in digital marketing.

How do I do it? 

You will discover everything about a digital marketing personal statement through this blog.

 In this article, we will;

• Learn how to write
• What needs to be included?
• How to communicate your lesser grades
• Tips for good writing

Let’s start !

What is Digital Marketing Personal Statement? Why Do You Need One?

A Digital marketing personal statement provides an opportunity to highlight yourself, your special skills, and the level of expertise you have.

This is a place to engage with yourself beyond the grades you received. 

Why you need one:

• In order to explain your skills and talents.
• To make a personal impression beyond your résumé.
• To explain your reasons that led you to the choosing of this.
• To make an impression.
• To distinguish you from the competition.

When to Start?

NEED EXPERTS HELP FOR WRITING YOUR PERSONAL STATEMENT? CLICK HERE NOW!

What Is the Length of My Personal Statement?

Depending on the university you choose, the length of your personal statement for digital marketing can change.

You can compose your digital marketing personal statement in a general way if there are no specific requirements that you must meet.

No of pages –

Word count –, no. of characters –, best fonts –, font style –, what do admission officials expect in your personal statement.

Universities need personal statements from students for a variety of reasons, but the main reason is that it allows them to learn more about you.

• An Understanding of Your Personality
• Proof of your writing ability
• Overview of the challenges you have faced 
• Your justifications for applying to the programme

Read more here:

Example 1 – Digital Marketing Masters Personal Statement

My attention in this topic was piqued while studying marketing for my business degree. The technological revolution has revolutionised how business is conducted. To increase their revenue and sales, they are now trying to promote themselves. The idea of marketing changed how they conducted business and how they thought about it. Learning about it let me realise how this area affects every field. Every firm requires it, despite the fact that there are several types of marketing. Along with informing the public, it also aids in giving the company a defined direction and goal. I became aware of its possibilities as I mostly engaged with digital media. People like me spend much of our time using digital media to watch, learn, work, and communicate. Since they are primarily exposed to it, I thought the marketing sector of digital media was particularly fascinating. Digital marketing is establishing a foothold in industry as one of the newest and most popular forms of marketing.

When I first heard the term “digital marketing,” it sounded complicated. However, when I brought it up with my professors, they thought that was among the most fascinating areas of marketing. Its success hinges on how they portray themselves to those who utilise digital media because that is its target audience. To further my understanding of marketing and digital marketing, I have participated in a number of online conferences and conversations.

I haven’t had any first-hand experience in the marketing industry, but I have held jobs in the past that gave me exposure to it. I made an effort to be as involved as I could be with marketing tactics by observing how businesses approach things. I talked with the owner of the restaurant where I was a part-time employee about some suggestions for bringing in more customers. I’ve given him various concepts, including special days with discounts, making their own meals, etc. The best partner to carry out those concepts, in my opinion, is digital media. Many of my suggestions received consideration and were put into practice. I saw first-hand how powerful marketing tactics can help firms change. Online purchases were once seen as a luxury, but that has changed recently. Digital marketing appears to be the best technique to help firms grow in the new directions that the development has demanded.

I frequently get advice from my sister, a professor at a prestigious university in [location], to keep up with current happenings. And only when you take the initiative does learning occur. I therefore never learnt something just for the purpose of learning; instead, I was always academically oriented. I developed myself both physically and personally outside of the classroom by taking part in talks, seminars, and sports. I’m excited for the challenges I’ll confront while pursuing my education at your respected institution. The time I have there will be put to good use. I intend to build the foundation for a prosperous marketing profession with your master’s in digital marketing programme. The basic goal of marketing is to make individuals aware of everything around them. And I’m going to work in digital marketing in India to accomplish this.

Example 2 – Digital Marketing Masters Personal Statement

Innovation and marketing are essential to business. Otherwise, it won’t evolve. They can take the next step toward generating more revenue by being inventive and having successful marketing techniques. In order to secure the sustainability of the company, marketing obviously plays a significant part. Marketing has a significant amount of power to affect the consumer’s perception and draw their attention to a certain brand. Marketing is therefore a skill that necessitates insight, creativity, and intelligence. My interest in marketing began to increase as I approached my degree’s final year. My enthusiasm for marketing is developing as a result of this, and it constantly nudges me to “dig deep and examine the numerous sides of the reality of marketing.”

My business management degree provided me with a strong foundation in business and management, including a basic knowledge of the discipline of marketing. My favourite parts of marketing lectures are the ones on consumer theory and online marketing. My desire for marketing drove me to use all of my learning and expertise to do a statistical study on social media communication, and as a result, my dissertation was a big success. My mentor awarded it an excellent assessment and made supportive comments, which strengthened my resolve to seek higher study.

In college, I participated in a variety of activities that gave me a lot of experience in leadership, teamwork, organisation, time management, etc. I have gotten better at cooperating and interacting with others through academic tasks, c-class lectures, and discussions. My friends describe me as someone who is passionate and energising. In college, I also served as the president of a number of clubs, including the environmental and reading clubs. I taught 10th graders in my spare time. This position gave me the chance to prepare, organise, and present knowledge in front of pupils, which allowed me to gradually build my self-confidence. At XYZ company, I furthermore spent four months working as a customer service representative. It was my responsibility to meet with a variety of clients to ascertain their wants and desires and figure out how effectively to meet them. My independence and competence at work have increased as a result of the demanding work environment and competition.

As most marketing professionals, I am very cognizant of the ways in which digital technology has redefined how suppliers and consumers connect. Digital media has significantly increased the effectiveness of marketing, making it essential in today’s competitive environment. I have a strong desire to succeed, and I am certain that obtaining a master’s in digital marketing is indeed the ideal route to go down in order to acquire a full picture of my desired career path. I have given a great deal of consideration to my decision to attend XYZ university to further my education. Your university has incredible facilities and an effective marketing curriculum plan, along with a reputation for marketing expertise. Furthermore, the large number of international students supports a vibrant and multicultural environment. Taking into account these factors, I am certain that XYZ University is the right choice for me to further my theoretical and practical skill sets while reaping the benefits of a diversified environment.

How to Organize your Digital Marketing personal statement

Introduction.

Your personal statement’s start is its most important section.

Now why ? 

It helps grab the attention of the readers.

Your introduction should be explained with the help of any anecdotes, facts, or interesting experiences that led you to the decision to pursue a digital marketing course. 

“Due to the effectiveness of globalization, marketing plays a significant role in the contemporary business environment. But in [my country], the marketing industry is still mostly undeveloped and uncared for, and the academic choices are also unsuitable for my objectives. In contrast, marketing and advertising are highly valued by UK enterprises, and as a result, marketing strategies there are advanced and well-recognized. Since I’ve used up most of my national learning support, I’m convinced that the resources in your postgraduate programme in the UK will help me enhance my career.”

What are your intentions?

Explain your motives and reasons for applying to the course. 

Should I talk about personal experience and stories related to the course?

Yes ! You should talk about it. 

Your personal statement’s main body should discuss your accomplishments, abilities, and experiences that set you apart from the competition.

How exactly should I describe my experiences, abilities, etc.?

You should use examples to illustrate them.

What makes you special?

Describe the characteristics you think distinguish you.

Readers should feel convinced that you are the right choice for the course after reading your conclusion.

It should sound enthusiastic and determined. Your conclusion needs to mention:

• Your objectives, both long-term and short-term
• A powerful closing statement

How to Write an Outstanding Digital Marketing Personal Statement in Six Easy Steps

Now you know how to arrange your digital marketing personal statement.

Right? 

So it’s time to find out how to write it in six steps. 

Identify your goals.

What you wish to do or achieve in the future should be identified.

Many of the best personal statements offer insights into your coming years.

Discuss unique experiences.

Think about your past experiences.

Find out which ones are most passionate, then mark them.

Consider the lessons you took away from these encounters as well.

Look for your values.

Find out which values are related to your individual growth, passion, and desires after you’ve identified your values.

In your essay, you should make sure to explain these ideals to the reader.

Make an outline

Decide how you want to organise your ideas in the personal statement.

Describe your personal  statement for digital marketing in clarity.

Draft your first personal statement.

After creating an outline, write your first version of a statement by taking 30 to 45 minutes. You don’t have to write perfectly in your first version.

Your first draft won’t be the final version.

Receive feedback.

Ask your friends, family, professors, mentors, or other professionals for their opinions and advice on your personal statement.

After that, you make changes until you’re satisfied with them.

What Are the Hurdles to Overcome When You Write?

• Unable to adequately present it.
• Inadequate writing confidence
• Your writing doesn’t satisfy you.
• A limited vocabulary.
• Experiencing difficulty after completing your first draft.

How Should Your Personal Statement Be Formatted?

• Write your own statement in single space.
• Use Arial, Cambria, or Times New Roman fonts, at a size of 12 points.

Common Mistakes

• Reiterating facts
• Mentioning so many personal issues
• Use of clichés
• A complicated style of writing
• Making it resemble SOP

Tips to Avoid Mistakes

It is best to prevent grammatical mistakes..

You need to be careful not to let any minor spelling, grammatical, or punctuation errors enter into your writing.

Eliminate jargon

Your personal statement should be brief and free of jargon. Try to use extra full stops to break up any long sections that are only separated by commas.

Overuse of quotations

The admissions panel is interested in hearing your voice. So unless you truly want to convey a really pertinent point, don’t include a quote.

Avoid complaining

Never criticise the institution or your personal circumstances, such as your poverty. Try to present them as a way for you to grow.

Proofread your writing.

Your personal statement has to be proofread without a doubt.

By doing this, you may identify and correct any mistakes or flaws in your work.

Universities Offering Digital Marketing Programs

• Rutgers University
• MIA Digital University
• Centennial College
• Sacred Heart University
• University of Bath

A Final Check

Once you have finished writing your personal statement for digital marketing, it is time to have it checked.

As a result, you can be confident that everything was mentioned.

• Is my introduction and conclusion well-written?
• Have I stated my skills and abilities?
• Have I provided sufficient instances to back up my claims?
• Did I spell-check my writing?
• Has it been proofread?

A personal account of your life should be included in your personal statement for digital marketing.

We have covered every aspect of it, including format, structure, tips, mistakes, etc., to assist you in writing in that manner.

We hope that our article will help you develop a compelling personal statement. Please leave your feedback if you found us helpful.

Mrs Jizah M

Mrs Jizah M has always enjoyed writing down her thoughts since school days. What just started as a hobby slowly transformed into a passion. Her writing skills were first acknowledged by few of her professors when she wrote content for the college website; this was a turing. Slowly she started getting freelance works and later on, a series of events led her to specialize in academic and higher education related documentations. In additional to personal statements, she along with her team writes LORs, SOPs, college application essays, admission essays and all similar types of documents.

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Marketing Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Marketers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 7 Alumni Network

Personal Statement Example Links

• Personal Statement Example 1
• Personal Statement Example 2
• Personal Statement Example 3
• Personal Statement Example 4
• Personal Statement Example 5

Ever been captivated by the power of persuasion and the art of influencing consumer behaviour? Fascinated by the idea of developing and executing compelling marketing strategies to drive business growth?

If so, a degree in Marketing could be your ideal journey. This dynamic field equips you with the knowledge and skills to understand market needs, develop effective marketing campaigns, and analyse their impacts.

A Marketing degree in the UK offers a comprehensive understanding of the principles, strategies, and tools used in marketing. It is designed for those who are interested in understanding consumer behaviour, developing effective marketing strategies, and contributing to business growth.

Typically, a Bachelor’s degree in Marketing (BA or BSc) takes three years of full-time study, or four years if you opt for a sandwich course which includes a year in industry. Some universities also offer a four-year course with a foundation year for students who do not meet the standard entry requirements.

One of the key features of a Marketing degree is the emphasis on practical skills. Many courses include project work, case studies, and simulations, allowing students to apply the theories they have learned in real-world contexts. Work placements and internships are also common, providing students with valuable industry experience.

Career prospects for Marketing graduates are excellent. Graduates can work in a variety of roles within marketing, such as Marketing Executive, Digital Marketing Specialist, Brand Manager, Market Research Analyst, and many more. Some graduates may also choose to work in related fields such as sales, public relations, or advertising.

In addition, a Marketing degree can also serve as a stepping stone to further study. Graduates may choose to specialise in a particular area of marketing by pursuing a Master’s degree or a professional qualification from a body such as the Chartered Institute of Marketing.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

A degree in marketing can open up a variety of career opportunities in many different industries and sectors. Some of the most common career paths for marketing graduates include:

1. Advertising: Advertising professionals create and manage campaigns to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

2. Digital Marketing: Digital marketing professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

3. Public Relations: Public relations professionals create and manage campaigns to shape public opinion. They may work in agencies, media companies, or in-house for a business or organisation.

4. Market Research: Market research professionals analyse data to understand consumer behaviour and develop insights for businesses. They may work in agencies, media companies, or in-house for a business or organisation.

5. Brand Management: Brand management professionals create and manage campaigns to build and maintain the reputation of a brand. They may work in agencies, media companies, or in-house for a business or organisation.

6. Social Media: Social media professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organization.

7. Sales: Sales professionals are responsible for generating revenue by selling products and services. They may work in agencies, media companies, or in-house

UK Admission Requirements

In order to be accepted into the University of Kent’s Marketing course, applicants must have achieved a minimum of ABB at A-Level or equivalent qualifications. Additionally, applicants must have a minimum of 5 GCSEs at grade C or above, including English Language and Mathematics.

This entry criteria is fairly standard when compared to other universities offering similar courses. Most universities require applicants to have achieved ABB or higher at A-Level or equivalent qualifications, as well as a minimum of 5 GCSEs at grade C or above. Some universities may also require applicants to have achieved a specific grade in a specific subject, such as a grade B in Mathematics or a grade A in English Language.

In addition to these entry requirements, applicants may also need to submit a personal statement, references, and/or a portfolio of work. This will vary from university to university.

UK Earnings Potential For Marketers

The average earnings for someone with a degree in marketing will vary depending on the individual’s experience, location, and the specific job they are pursuing. Generally speaking, the median salary for marketing professionals in the United Kingdom is £30,000 per year. However, salaries can range from £20,000 to £60,000 or more depending on the individual’s experience and the specific job they are pursuing.

Recent trends in the marketing job market have seen an increase in demand for digital marketing skills, such as search engine optimization, social media marketing, content marketing, and email marketing. As a result, individuals with experience in these areas tend to earn higher salaries than those without. Additionally, the demand for marketing professionals is expected to continue to grow in the coming years as businesses increasingly rely on digital marketing strategies to reach their target audiences.

Similar Courses in UK

Other university courses related to marketing include Business Management, Business Studies, and Economics. These courses all focus on understanding the principles of business and the economy, but they differ in their approach.

Business Management focuses on the practical application of business principles, such as strategic planning, operations management, and financial management.

Business Studies focuses on the theoretical aspects of business, such as the nature of competition, the structure of markets, and the role of government in the economy.

Economics focuses on the study of how individuals, businesses, and governments make decisions and how those decisions affect the economy as a whole. All of these courses provide a valuable foundation for a career in marketing, but they differ in their approach and focus.

UK Curriculum

The key topics and modules covered in a university course in marketing include:

• Introduction to Marketing: This module introduces students to the core concepts of marketing, including the 4Ps (Product, Price, Promotion, and Place), customer segmentation, market research, and the marketing mix.
• Consumer Behaviour: This module explores the factors that influence consumer decision-making, including psychological, cultural, and societal influences. It also covers topics such as consumer motivation, attitude formation, and consumer loyalty.
• Strategic Marketing: This module covers topics such as market segmentation, product positioning, and brand management. It also explores the role of marketing in the overall business strategy.
• Digital Marketing: This module covers the use of digital marketing tools such as search engine optimization (SEO), social media marketing, and email marketing.
• Advertising and Promotion: This module covers topics such as advertising strategy, media planning, and creative development.
• International Marketing: This module explores the challenges and opportunities of marketing in a global context. It covers topics such as market entry strategies, cultural differences, and global marketing campaigns.

Practical work and hands-on experience are important part of a university course in marketing. Students will be expected to complete a range of assignments, such as market research projects, advertising campaigns, and digital marketing campaigns. They may also be required to participate in group projects, such as creating a marketing plan for a business.

Alumni Network

One notable alum from the University of Pennsylvania’s Marketing course is Jeff Weiner, the CEO of LinkedIn. Jeff graduated from the University of Pennsylvania in 1991 with a Bachelor of Science in Economics. After graduating, he went on to become a successful entrepreneur, investor, and executive.

At LinkedIn, Jeff has been instrumental in helping the company become one of the most successful professional networking sites in the world. He has led the company to become a leader in the digital marketing space, helping to connect professionals from all over the world.

The University of Pennsylvania offers a number of alumni events and networking opportunities for its marketing alumni. One of the most popular events is the annual Marketing Alumni Reception, which is held in the fall. At this event, alumni can network with other professionals in the field, as well as learn about new developments in the industry. Additionally, the university also hosts a number of other events throughout the year, such as the Marketing Career Fair, which is held in the spring.

The University of Pennsylvania also offers its alumni the opportunity to join the Penn Alumni Network, which provides access to exclusive resources, events, and networking opportunities. Through this network, alumni can stay connected with their peers and stay up to date with the latest news and developments in the marketing field.

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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CV personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your CV.

Your CV personal statement is a short paragraph which sits at the very top of your CV – and it’s aim is to summarise the benefits of hiring you and encourage employers to read your CV in full.

In this guide I have included 17 CV personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

CV templates 

17 CV personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our CV profile examples instead.

Graduate CV personal statement (no experience)

Although this  graduate has no paid work experience, they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

Graduate CV personal statement (part time freelance experience)

This candidate has graduated with a degree in biochemistry but actually wants to start a career in digital marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the digital marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

School leaver CV personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and school work-placements, to strengthen this student CV further.

    Top tips for writing a CV personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

School leaver CV personal statement (part time experience)

Although this person has only just left school, they have also undertaken some part-time work in a call centre alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their GCSE results, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver CV personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their A level results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this profile can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student CV personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant A level studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic CV personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their CV’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within universities.

School leaver CV personal statement with and sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organisation.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies and take a part time job, to further prove their ambition and dedication.

History graduate CV personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organisational skills – which are vital assets to any employer.

Law graduate CV personal statement

This legal graduate makes the most from their work university work placements by using it to bulk out the contents of their CV personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student CV personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student CV personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student CV personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal profile.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘ improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship  CV personal statement

This digital marketing professional has started their personal profile by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

Graduate career changer personal statement

Switching careers as a graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarising some of the real-life experience they have gained in management during their university placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your CV contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this CV is very likely to get noticed and land interviews.

How to write a personal statement for your CV

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own CV – and start racking those interviews up.

Guide contents

What is a CV personal statement?

Cv personal statement or cv profile, personal statement format, what to include in a cv personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your CV which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your CV is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a CV profile?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your CV… but there are 2 main differences

A personal statement tends to be used more by junior candidates (graduates, school leavers etc.) and is relatively long and detailed.

A CV profile tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my CV profile writing guide , or example CV profiles page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your CV, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimising the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your CV is opened.

We have a Word CV template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your CV or resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text colour simple , ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional CV templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your CV is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites , look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree, A levels or GCSEs. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• School/college Uni work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your CV , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g . A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

CV personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our school leaver CV example , our best CV templates , or our library of example CVs from all industries.

Good luck with the job hunt!

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MSc Management with Digital Marketing

• Sample personal statement

28 July, 2022

Msc management with digital marketing share.

• 12 May, 2013

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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How we collect your Personal Information

We collect Personal Information in a variety of ways. For example, you may provide us your Personal Information when you contact us or send us messages, conduct a search on our Site, subscribe to our mailing lists, newsletters, or other forms of communications, or use some other feature of our Services.

We may link or combine usage or device information from you on our Sites with information we receive from third parties, as well as information we collect automatically through tracking technologies described in the Cookie Statement below. This allows us to provide you with a personalized experience regardless of how you interact with us.

How we use your Personal Information

Depending upon your relationship with CDL, CDL may use your Personal Information, where necessary:

• To fulfill or meet the reason the information was provided;
• To respond to your requests;
• To complete transactions;
• To provide our services to you;
• To promote our Services;
• To invite you to provide your views on our Services, participate in research or attend events;
• To perform analytics and understand your preferences;
• To provide access where required to our Sites and facilities;
• To enforce our agreements, resolve disputes, to carry out our obligations and enforce our rights (and those of others);
• Where required by law;
• For our own administrative and quality assurance purposes;
• For any other purposes you consent to.

We will indicate to you if the provision of certain Personal Information is mandatory. To learn more about how a particular CDL Service uses your Personal Information, refer to the CDL website associated with that Service or use the contact information listed below.

Personal Information we share

Depending upon your participation in a CDL Site or Service, CDL may share your Personal Information internally within UC’s departments and academic campuses and other UC locations. CDL may also share your Personal Information with third parties. Those third parties may include:

• Service Providers : We engage other third-party service providers that perform business or operational services for us or on our behalf. The information we share with our service providers may include contact information, demographic information, transaction information, and information about your communications and related activities.
• Collaborators and Community Partners : We coordinate and share Personal Information with UC partners and collaborators to support UC’s public service, education, and research missions.
• Public, Regulatory, and Governmental Authorities : We may share Personal Information with governmental authorities that regulate or have jurisdiction over UC.
• in connection with the establishment, exercise, or defense of legal claims;
• to comply with laws or to respond to lawful requests and legal process;
• to protect our rights and property and the rights and property of others, including to enforce our agreements and policies;
• to detect, suppress, or prevent fraud;
• to protect the health and safety of us and others; or
• as otherwise required by applicable law.
• With Your Consent : We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction. For example, with an individual’s consent or direction we may post their testimonial on our Sites or service-related publications.

Any information acquired by CDL through the Sites is subject to the limitations set forth in the Information Practices Act and any other applicable laws. CDL will not distribute or share electronically collected Personal Information (as defined in subdivision (d) of California Government Code Section 11015.5) about users to any third-party without the permission of the user, except in the circumstances set forth in this Statement. CDL will not sell any electronically collected Personal Information to any third-party. Such electronically collected Personal Information is exempt from requests made pursuant to the California Public Records Act (Chapter 3.5 (commencing with Section 6250) of Division 7 of Title 1). To learn more about how a particular CDL service collects your Personal Information, refer to the CDL website associated with that service or use the contact information listed below.

Retention of Personal Information

We keep your Personal Information as long as needed or legally permitted for the purposes for which it was obtained, unless otherwise provided in agreements between you and CDL or as required by law.

How we protect your Personal Information

CDL takes appropriate and reasonable physical, administrative, and technical safeguards to preserve the integrity and security of your personal information against loss, unauthorized access, and illegal use or disclosure. Such personal information is stored by CDL in secure locations. CDL employees are trained on procedures for the management of Personal Information, including limitations on the release of information. Access to personal information is limited to those members of CDL’s staff whose work requires such access. CDL’s information management practices conform to the requirements of the Information Practices Act of 1977 (Civil Code Section 1798, et seq.), the Public Records Act (California Government Code Section 6250, et seq.), and California Government Code Section 11015.5.

Your options and control over your Personal Information

You may control your information in the following ways:

• Email Communications Preferences . By providing us your email address, you consent to our use of your email address to send you Site and service-related notices. You can stop receiving promotional email communications from us by clicking on the “unsubscribe” link provided in such communications. You may not opt-out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Services, technical and security notices).
• Modifying or Deleting Your Information . If you have any questions about reviewing, modifying, deleting, or exercising your option of having your Personal Information deleted without reuse or distribution (pursuant to California Government Code section 11015.5), you can contact us directly by sending a written request to the postal or email address set out in the How to contact us section below. We may take a reasonable period to respond. We may not be able to modify or delete your information in all circumstances.

Links and Third-Party Sites or Services

Our Services may include links to third-party websites, plug-ins, and applications, including databases and electronic journals that UC has licensed. Except where we post, link to, or expressly adopt or refer to this Privacy Statement, this Privacy Statement does not apply to, and we are not responsible for, any Personal Information practices of third-party websites and online services or the practices of other third parties. In the case of licensed databases, journals, and similar content resources, CDL includes a provision protecting user privacy in UC’s contracts with those vendors when possible; however, the practices of those sites are not under our direct control. To learn about the Personal Information practices of third parties, please visit their respective privacy notices.

Children’s Personal Information

We do not intend to, or knowingly, collect or solicit Personal Information from children under the age of 13. If an individual is under the age of 13, they should not provide us with any Personal Information either directly or by other means. If a child under the age of 13 has provided Personal Information to us, we encourage the child’s parent or guardian to contact us to request that we remove the Personal Information from our systems. If we learn that any Personal Information we collect has been provided by a child under the age of 13, we will promptly delete that Personal Information.

Updates to our Privacy Practices

We may update this Privacy Statement from time to time. Please review this page periodically to remain informed. Our privacy practices are current as of the Last Updated date identified at the beginning of this Statement. All changes shall be effective from the date identified at the top of the page. Your continued use of the Sites after any changes in this Statement will constitute your acceptance of such change.

International transfer of Personal Information

To fulfill the intended processing purposes for the CDL Services you use, Personal Information of users outside of the United States may be transferred to the United States, where data protection laws may differ from those of your home country. Depending upon your participation in or utilization of CDL Services, your Personal Information may also be transferred to other countries outside of the United States. Refer to the CDL website associated with a particular CDL Service or use the contact information listed below for more information. CDL will undertake appropriate measures to ensure adequate protection of your Personal Information in accordance with applicable data protection laws.

How to contact us

If you have any questions or requests in connection with this Privacy Statement or other privacy-related matters, please contact us by using the postal address or email address below:

California Digital Library

University of California

Office of the President

1111 Franklin Street, Oakland, CA 94607

Email: [email protected]

European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland Disclosures

Additional notice for the European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland.

Controller: The Regents of the University of California, a corporation established under the laws of the Constitution of the State of California, and duly incorporated and organized under the laws of United States of America, having its registered address at 1111 Franklin Street, Oakland, CA 94607, is the “controller” responsible for the processing of personal data in connection with CDL Services. This means that we determine and are responsible for how your personal data is used.

Legal Bases for Processing

UC is the controller of the Personal Information we hold about you in connection with your use of our Services. Depending upon your relationship with UC, UC may use your Personal Information where necessary to perform its obligations under a contract with you, or where necessary to fulfill a request you have made to use or participate in a CDL Service; where required by law, and/or where necessary for the legitimate interests of UC, provided that there is no overriding impact on your interests or rights. In some cases, we may ask you to grant us separate consent to use your Personal Information.

Marketing and Advertising

From time to time, we may contact you with information about our services, including sending you marketing messages and asking for your feedback on our services. Most marketing messages we send will be by email. For some marketing messages, we may use Personal Information we collect about you to help us determine the most relevant marketing information to share with you.

We will only send you such marketing messages if you have given us your consent to do so. You can withdraw your consent at any time by clicking on the unsubscribe link at the bottom of our marketing emails.

Security and Storage

We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change or damage. We will never send you unsolicited emails or contact you by phone requesting your account ID, password, credit or debit card information or national identification numbers.

International Transfers of your Personal Information

The personal data we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third-party service providers have operations. If you are located in the EEA, United Kingdom, or Switzerland your personal data may be processed outside of those regions, including in the United States.

In the event of such a transfer, we ensure that: (i) the personal data is transferred to countries recognized as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate safeguards that require the recipient to treat the personal data in a manner that is essentially equivalent to that guaranteed in the country you are in. If you are located in the EEA, United Kingdom or Switzerland, these safeguards include entering into agreements that incorporate the standard contractual clauses adopted by the European Commission and approved by the UK Information Commissioner.

If you wish to inquire further about the safeguards used, please contact us using the details set out in this Privacy Statement.

Your Rights

If you are located in the EEA, or the UK, you have a right to:

• Access your Personal Information;
• Rectify or correct inaccurate or incomplete Personal Information concerning you;
• Move your Personal Information to another controller or processor;
• Have your Personal Information erased in certain circumstances;
• Restrict the processing of your Personal Information in certain circumstances;
• Object to the processing of Personal Information in certain circumstances;

Withdraw your consent to the processing of your Personal Information, should UC ask for your consent for the processing of your Personal Information; and

Know whether your Personal Information is being used for automated decision-making, including profiling. In those cases, UC will give you meaningful information about the logic involved, the significance and the envisaged consequences of such processing for your data, and the right to request human intervention; 

You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason. Due to the confidential nature of data processing, we may ask you to confirm your identity when exercising the above rights.

If you wish to exercise one of these rights, please email us at: [email protected] .

You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here . If you are based in the UK or Switzerland, your local data protection authorities are the UK Information Commissioner’s Office ( https://ico.org.uk/global/contact-us/ ) and the Swiss Federal Data Protection and Information Commissioner ( https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact/address.html ).

COOKIE NOTICE

Where permitted by law, non-personally identifiable information and Personal Information may be automatically collected through the standard operation of CDL services or through the use of “cookies” or “internet tags” and other similar techniques. If you want more information on how to restrict cookies see below.

We and our third-party partners and providers may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications and Services. For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information. Our emails may also contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. We may also collect analytics data or use third-party analytics tools to help us measure usage and activity trends for our online services and better understand the individuals using our services. We also may collect location data, including general geographic location based on IP address.

CDL may use three types of cookies:

• Essential Cookies. These are placed on your computer to let our Site function as intended, by allowing the pages to display correctly. Without these, our Site would be prevented from working and would be unusable.
• Preferences & Functionality Cookies : These cookies allow our Site to remember how it behaves or looks based on your preferences (e.g., your preferred language or the region you are in). These cookies can also assist you in changing text size, font, and allow you to personalize the pages based on your preferences. These cookies help enhance your experience and disabling these cookies may make our Site less functional; disabling these cookies, however, should not prevent our Site from working.
• Third-Party Analytics Cookies : We use third-party cookies for analytics. The use of analytics cookies allows us to improve the Site and enhance user experience. The analytics cookies set on your browser allow us to recognize and count the number of users to the website, see when users are using the Site, and see how users interact with the Site and its different functions. Analytics cookies show us which of the Site pages are most frequently viewed and help us record any difficulties you have with the Site.

We work with third-party partners to provide analytics services. For example, we use Matomo to recognize you and link the devices you use when you visit our Services on your browser or mobile device, log in to your account on our Services, or otherwise engage with us. We share a unique identifier, like a user ID, with Matomo to facilitate the service. Matomo allows us to better understand how our users interact with our Services and to tailor our content to you. For information on how Matomo collects and processes data, as well as how you can control information sent to Matomo, review Matomo’s website, “Personal data Matomo analytics collects and why” located at https://matomo.org/faq/new-to-piwik/personal-data-matomo-analytics-collects-and-why/ .

Interim version of the above changes, to be used until we finish removing Google Analytics (in process):

We work with third-party partners to provide analytics services. For example, some of our sites use Matomo or Google Analytics (“Analytics Providers”) to recognize you and link the devices you use when you visit our Services on your browser or mobile device, log in to your account on our Services, or otherwise engage with us. We share a unique identifier, like a user ID, with Analytics Providers to facilitate the service. These Analytics Providers allow us to better understand how our users interact with our Services and to tailor our advertisements and content to you. For information on how Analytics Providers collect and process data, as well as how you can control information sent to Analytics Providers, review Matomo’s website Personal data Matomo analytics collects and why” located at https://matomo.org/faq/new-to-piwik/personal-data-matomo-analytics-collects-and-why/ or Google’s website, “How Google uses data when you use our partners’ sites or apps.”

How to restrict cookies: If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies; however, doing so may negatively impact your experience using the services, as some features and services may not work properly. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it. Alternatively, you may wish to visit www.aboutcookies.org , which contains comprehensive information on how to do this on a wide variety of desktop browsers.