cover letter for job application content

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to Write a Cover Letter (With Tips & Examples)

Our customers have been hired at: * Foot Note

Writing a compelling cover letter is an essential step in the job application process, as it provides an opportunity to make a strong first impression, highlight your qualifications and demonstrate your enthusiasm and fit for the job.

In this guide, we’ll cover everything you need to know about how to write a cover letter for a job application. Plus we’ll provide cover letter examples and expert tips on how to write a successful cover letter that lands interviews.

Video: Learn how to write a cover letter in our cover letter builder

What is a cover letter?

A cover letter is a one-page document that accompanies your resume or CV when you apply for a job. See our guides on how to write a resume and how to make a CV while you craft your job application. 

A well-written cover letter can help you stand out from other applicants and demonstrate your enthusiasm and passion for the position. 

It serves as an opportunity for you to showcase your communication and writing skills, as well as your attention to detail and professionalism.

We’ll teach you how to write a good cover letter so that you can craft this job-winning document with ease. Your cover letter should accomplish the following:

• Introduce yourself to the hiring managers.
• Provide details about your qualifications.
• Tell employers why you want to work for them.
• Illustrate why you’re the best match for the job.
• Explain circumstances like job hopping or gaps in employment. 

Make a cover letter with My Perfect Resume

Our Cover letter builder can help you write the perfect cover letter. Start Now!

What to include in a cover letter

All cover letters follow a basic business letter structure and should include the sections detailed below. Explore our guide on what to include in a cover letter for a detailed overview of each section.

Did you know? 41% of job seekers replicate their resumes in their cover letters. This is a huge mistake. Your cover letter should complement your resume, not repeat it.

How to write a cover letter for a job application

Do your research.

Wondering how to write a great cover letter? Preparation is key. Researching the essential information before you start writing will save you time and ensure you put your best foot forward.

First, review the job description to compare it with your professional skills and qualifications. Make a checklist of areas where your skills match the requirements of the job. Make note of the following areas: 

• Notable accomplishments from previous jobs.
• Any volunteer work where you gained skills listed in the job description.
• Skills that match the required skills in the job listing. Include a mix of hard skills and soft skills .
• Educational qualifications, including certificates and licenses.
• Relevant awards and honors.

Next, research the company to get a sense of its culture and values. This will help you create a personalized cover letter that indicates your genuine interest in the company. Take notes on the following areas: 

• Get an idea of the company’s culture, mission and values so that you can tell the hiring manager why you’re a great fit. 
• Research the company’s news and press releases so you can congratulate key players on recent milestones or explain how you will contribute to future goals.
• Learn the hiring manager’s name so that you can address your cover letter to them.

Choose a cover letter template

Want to know how to write a perfect cover letter? Use a cover letter template . Using a professionally designed template ensures that your cover letter format is ATS-friendly and vetted by career advice experts.

We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!

Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.

Add a professional header

Cover letter headers follow the standard business letter format. A cover letter header typically includes your name, address, phone number and email address. It should be placed at the top of the page and aligned to the left or center.

Include your contact information

Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like “[email protected],” and not personal like “[email protected].” Include links to your LinkedIn profile or professional online portfolio if you have one.

Include the recipient’s contact information

First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and the hiring manager’s email address. It should look like this:

Always follow the instructions in the job listing. If a job description directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.

Greet the hiring manager

Greet the hiring manager by name whenever possible to establish a personal connection. If you are unsure of their gender, you can use their first and last name. 

For example: “Dear [hiring manager’s full name],” 

If you are certain of the hiring manager’s gender, you can address them using “Mr.” or “Ms.” in your cover letter. Avoid using “Mrs.” or “Miss” as these titles imply that you are assuming the hiring manager’s marital status. 

Don’t use informal language like “Hello,” or “Hi,” or outdated salutations like“Dear Sir or Madam” or “To Whom it May Concern” to greet the person reading your letter. 

If your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” Take a look at some acceptable and unacceptable salutations below.

• Dear Lucy Garcia,
• Dear Ms. Lowe,
• Dear Hiring Manager,
• Dear Vice President of Marketing,
• Hey Mr. Jones,

Write a compelling introduction

The opening sentences of a cover letter act as your elevator pitch . You should clearly and concisely tell hiring managers why you are the best fit for the job. 

But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?

The following examples can help you write a cover letter introduction that grabs the attention of hiring managers.

Assert your interest in the role or company

Want to know how to write a cover letter that stands out? It all starts with a compelling introduction that confidently asserts your interest in the position.

“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer.”

Emphasize your skills and experience

Start your cover letter off strong with a brief explanation of your top skills and experiences that make you a great fit for the role.

“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence.”

Show you’ve done some research

Mention an interesting fact or statistic from an article, news story or the company’s website.

“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”

Highlight measurable accomplishments

Showcase your qualifications by mentioning an impressive award, honor or measurable accomplishment from a past role.

“As director of Visit Mass, I created tourism programs that resulted in a 30% increase in international tourists to Massachusetts in 2019.”

Tell your professional story

Tell a story about why you are applying. Discuss how your passion and motivation have driven your career choices and how they align with the position and company. 

“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy.”

Mention a shared contact

If applicable, mention a shared contact that you have with the hiring manager. This can help explain who you heard about the role from and establish a personal connection with the hiring manager.

“Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”

Write the body paragraphs

The body paragraphs of your cover letter should explain why you’re the best candidate for the job. Follow the expert tips below to learn how to write a professional cover letter with engaging body paragraphs.

• If you have work experience in your target role or industry, detail your work accomplishments and use numbers to quantify the results of your actions.
• If you’re applying for your first job , connect the new opportunity with a personal or school project, extracurricular activity or internship.
• Highlight relevant skills from your work experience and explain clearly how you can apply them to the job.
• If you think you’re a shoo-in for the company’s culture, show it! For example, if you enjoy volunteering for social justice causes and you are applying to a nonprofit organization focused on social justice, explain why the company’s mission is meaningful to you.
• If you’re changing careers, emphasize your transferable skills. Career change cover letters that emphasize transferable skills are more effective because they show prospects that you can perform the work with little or no experience.

Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.

Write a closing paragraph

When you write a cover letter closing statement, make it clear to the employer that you’re excited about the possibility of working with them and that you are confident you have the expertise to be successful at the job.

Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. 

You should also encourage the recipient to follow up (e.g., “ I look forward to further discussing my qualifications with you ”). A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.

Here are a few examples of how to write a strong cover letter closing paragraph.

I have attached my resume and creative portfolio to my application for further review of my credentials. I am eager to speak with you about this role and greatly appreciate your consideration. Please contact me at your earliest convenience to discuss my background in more detail.

Thank you for your time and consideration. I’m excited about the prospect of working for the Museum of Ancient History. I look forward to discussing what I learned in my year abroad as an English teacher and how I can apply those lessons to the docent role. Feel free to contact me any time during the week.

I’m confident that a review of my resume and portfolio will convince you that I have the technical skills and knowledge necessary to be successful in the lead designer role at Creative Ads, LLC. I’m excited about the opportunity and would be thrilled to meet with you and your team next week to discuss my ideas for your next campaign. Please contact me this week to schedule a convenient date and time.

Are you searching for remote jobs? Our sister company, FlexJobs, updates listings daily with verified remote jobs. Find full-time and part-time remote jobs with FlexJobs.

Signing off a cover letter professionally is crucial as it demonstrates your attention to detail, professionalism and respect for the hiring manager and the company. 

A professional signoff can also show that you are serious about the job and that you have taken the time to craft a well-written and thoughtful cover letter. 

See how to write a proper cover letter signoff below (and what language to avoid).

• Best regards,
• Kind regards,

Proofread your cover letter

Knowing how to write a formal cover letter isn’t all there is to making a cover letter. You’ll also need to proofread your letter at least once before sending it to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired.

When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application ready. You can ask a trusted friend or family member, a former colleague or a professional mentor to read your cover letter. 

Be specific about the feedback you are seeking. For example, you might ask for constructive criticism in the following areas: 

• Relevance: Does your cover letter demonstrate how your skills and experience match the job requirements?
• Clarity: Is your writing clear, concise and easy to understand?
• Tone: Is your tone professional and appropriate for the company and position you are applying for?
• Grammar and spelling: Are there any grammatical errors or spelling mistakes that need to be corrected?
• Formatting: Is your cover letter formatted properly with a clear and organized structure?
• Overall impression: Does your cover letter make a strong impression and effectively communicate your enthusiasm and interest for the position?

Alternatively, you can seek the advice of a career counselor or professional resume writer who can review your cover letter and provide constructive criticism to help you improve your application.

Our Cover Letter Builder features built-in spell check to ensure your document is free of spelling and grammatical errors.

Cover letter writing checklist

Now that you know how to write a compelling cover letter, we recommend running through this cover letter writing checklist to ensure that your document isn’t missing anything.

• Did you choose a cover letter design that matches your resume?
• Are your name, location, phone number and email address up to date and displayed at the top of your cover letter?
• Did you add a link to your professional portfolio or website and your current LinkedIn profile (if you have them)?
• Did you add the current date at the top of your cover letter?
• Did you address your letter to the hiring manager by name and include their title, email address and the correct company address?
• Did you greet the hiring manager, recruiter or HR associate by name or title?
• Did you use a polite but formal greeting?
• Are the first few sentences of your cover letter clear and compelling?
• Do you convey enthusiasm for the job?
• Did you effectively express how you can apply your skills, experience and achievements to the target job to help the company achieve its goals?
• Did you highlight one or two things you like about the company, such as its values or culture and why?
• Did you thank the reader for their time?
• Did you end your cover letter with a call to action?
• Did you use a proper, formal closure to end your letter?

How to write a cover letter that stands out

A professional cover letter template is the best way to craft a cover letter that stands out. Use one of our professionally designed templates with our Cover Letter Builder to make a cover letter in minutes. 

Our cover letter templates frame your qualifications with the correct formatting, and they meet the latest applicant tracking system (ATS) requirements. Our builder makes writing a cover letter a snap with the following features:

• Job-specific phrases and skills: Click to add job-specific content suggestions written by Certified Professional Resume Writers (CPRW).
• Step-by-step guidance: Get expert advice on how to write a good cover letter at every step to help you showcase your top skills and qualifications. 
• Easy customization: Write a cover letter for every job application and save as many versions of it as you need.
• Multiple download formats: Save and export your cover letter as a PDF, DOCX or plain text.

Always match your cover letter template to your resume template for a polished job application. Use our Resume Builder or CV Maker to complete your job application with a matching template.

Cover letter tips from career advice experts

We spoke with David Grimes, director of people and talent operations at Taulia LLC, about the importance of creating a cover letter for your job application.

Grimes told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”

“When done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.” – David Grimes, Director of People and Talent Operations at Taulia LLC

While you write, keep the following pointers in mind to craft a standout document. Here are our top five tips for how to make a cover letter that hiring managers will love:

• Follow instructions. Don’t send a Word document if the job posting says to send your letter as a PDF. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.
• Tailor your cover letter to the job . Hiring managers know a generic cover letter when they see one — and they’ll usually ignore it. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. Use resume keywords from the job description to showcase that your skills match the requirements of the role.
• Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.

Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Do not share personal information such as political views, salary expectations or irrelevant hobbies.

Use a professional tone. We stress the importance of conveying enthusiasm when you write a cover letter because it demonstrates your interest in the position. However, use caution when displaying your zeal. Keep your tone professional, genuine and confident without going overboard. 

Professional cover letters

Get inspired by our professionally crafted cover letters for top jobs and industries. You can use them with our builder to make a cover letter that effectively highlights your skills and qualifications.

Cover letters for top jobs

Administrative Assistant

Mechanical Engineer

Personal Trainer

Registered Nurse

Security Officer

Cover letters by situation

Here’s how to write a cover letter with no experience.

Use this professional cover letter as a guide for your career change cover letter.

Here’s what to include in a cover letter if you have employment gaps.

Use this “cold call” cover letter to proactively contact the company you want to work for.

Here’s how to write a cover letter for a job that isn’t advertised.

Here’s how to write a cover letter for a temporary to a permanent position.

Here’s how to write a cover letter for an internal position at the same company.

Cover letter for when you’re seeking a promotion.

Key Takeaways

• A cover letter is a one-page document that introduces you to the hiring manager, expands upon the information in your resume and explains why you’re an excellent fit for the role.
• Address the cover letter to the hiring manager. If you can’t find their name, then address them as “Hiring Manager,” by their title or address the department.
• Write a cover letter introduction that immediately grabs the hiring manager’s attention and compels them to keep reading.
• It’s a good idea to use a professionally designed cover letter template to ensure your cover letter is formatted correctly.
• Tailor your cover letter to your target job and use keywords from the job description that accurately reflect your skills and qualifications.

How long should a cover letter be?

A cover letter should typically be one page long and no more than three to four paragraphs. Aim to concisely express your points in about 250-500 words. 

Read up on how to write a short cover letter to browse professionally made examples and to learn how to write a simple cover letter that effectively showcases your skills and qualifications.

Hiring managers and recruiters often receive many applications, so a short and focused cover letter that quickly communicates your qualifications can help you stand out from other applicants. 

However, it is also important to ensure that your cover letter provides enough detail to showcase your skills and experience and convince the employer to invite you for an interview.

How to address a cover letter without a name?

It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. 

It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. 

If you don’t have a name, it’s acceptable to write “Dear Hiring Manager,” “Dear [Role or Title],” or “Dear [Department Name]” to address your cover letter.

How do you send a cover letter by email?

To send a cover letter by email, first save your cover letter and resume as separate PDF or Word documents, then follow the steps below: 

• Write a clear and professional subject line that includes the job title and your name.
• Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. 
• Attach your cover letter and resume to the email, making sure they are properly named and labeled.
• Double-check the email address of the recipient and proofread your email and attachments for any errors or typos before sending. 

It’s important to note that some employers may have specific instructions on how to submit your application, so make sure you read the job posting carefully and follow their guidelines. 

Additionally, if the employer requests that you send your application to a specific email address or through an online application system, make sure you follow those instructions.

Is a cover letter necessary?

While writing a cover letter for a job application is not always required, it is highly recommended to include one either way. A well-written cover letter can help you stand out from other applicants and demonstrate your interest in the position. 

A cover letter provides an opportunity for you to showcase your communication skills, highlight your qualifications and experience and explain why you are a good fit for the job. 

Even if the job application does not specifically request a cover letter, submitting one can show that you are willing to go above and beyond to make a good impression and can help you differentiate yourself from other candidates.

So while it’s not always necessary, a well-crafted cover letter can definitely improve your chances of getting hired. We recommend trying out an AI cover letter generator to to make a cover letter in minutes.

What do I write in a cover letter?

Wondering what to write in a cover letter? Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality and explain precisely what you can do for the employer and how. 

It’s also a good idea to explain unique situations like job gaps or frequent career changes in your cover letter. Remember to include the following information in your cover letter: 

• A header with your contact information and the employer’s information if you have it.
• A professional salutation that includes the employer’s name if you have it. 
• A brief introduction explaining why you’re interested in the job. 
• One or two body paragraphs that summarize your qualifications. 
• A conclusion that reiterates your interest in the position. 
• A professional signoff such as “Sincerely” or “Best regards,” followed by your name. 

Overall, your cover letter should be concise, well-written and tailored to the job you’re applying for. It should demonstrate your enthusiasm for the position and your ability to make a valuable contribution to the company. 

What does a cover letter look like?

A good cover letter follows the standard business letter format. Your cover letter should be well-formatted, easy to read and professional in appearance. Remember to include the following when using standard business format to structure your cover letter: 

• Your contact details: Include your full name, title, company name, full address, phone number and email address in the letterhead.
• Date: The date should be written below your address.
• Recipient’s contact details: The recipient’s full name, title, company name, full address, phone number and email address should be included below the date.
• Salutation: The salutation should be formal, such as “Dear Mr./Ms./Dr. [Last Name].”
• Body: The body of the letter should be divided into paragraphs, with each paragraph discussing a specific point or topic. The tone of the letter should be professional and courteous.
• Closing: The closing should be formal, such as “Sincerely” or “Respectfully,” and followed by your signature. 

Download a sample cover letter from this page to jump right into writing your cover letter rather than worrying about formatting. Some cover letter templates have splashes of color and stylized headers, but they all follow the same standard cover letter format.

What are the goals of a cover letter?

The goal of a cover letter is to convince the hiring manager that you are the right person for the job and worth considering for further evaluation.

A cover letter allows you to formally introduce yourself, demonstrate your interest in the job and highlight your relevant skills and experience. Some of the specific goals of a cover letter include:

• Providing context for your application.
• Demonstrating your qualifications and fit for the position.
• Showing your enthusiasm and interest in the role.
• Differentiating yourself from other applicants.

A well-written cover letter should grab the employer’s attention and persuade them to take a closer look at your resume and ultimately invite you for an interview.

What do employers look for in a cover letter?

Employers look for a well-written cover letter that demonstrates relevance, enthusiasm, attention to detail, personalization and professionalism. Here are a few key areas to keep in mind while you write your cover letter: 

• Relevance: Demonstrate that you have the relevant qualifications, skills and experience necessary to succeed in the role.
• Enthusiasm: Your cover letter should express your enthusiasm for the opportunity and explain why you are excited about the job.
• Attention to detail: Your letter should be free of errors and show your ability to communicate effectively to demonstrate that you have taken the time to write a thoughtful cover letter. 
• Personalization: Employers want to see that you have tailored your cover letter specifically to the job and the company. Demonstrate that you have done your research and understand the company’s mission, values and culture.
• Professionalism: Your cover letter should demonstrate that you are professional and have a strong work ethic. Use a professional tone and demonstrate your ability to work well with others.

Ultimately, your cover letter should indicate your relevant qualifications and your enthusiasm for the role. Remember to include new information in your cover letter rather than restating the same details from your resume. 

Should I give examples in a cover letter?

Yes, it is often a good idea to give examples in a cover letter to illustrate your skills, experience and accomplishments. 

Providing specific examples of projects, measurable accomplishments, or other work experiences can help you stand out from other applicants and demonstrate your qualifications for the job. 

You can use examples to show how you have solved problems, worked collaboratively, demonstrated leadership or achieved specific goals in your previous roles. 

Ensure that your examples are concise and to the point and do not take up too much space in your cover letter.

What should the first paragraph of a cover letter include?

The first paragraph of a cover letter should introduce yourself and explain why you are writing the letter. Here are some key elements to include in the first paragraph of a cover letter:

• Your value as a candidate: Begin your letter with a compelling statement about the top skills or qualifications that make you a great fit for the role. 
• How you learned about the position: If you were referred to the position by someone you know or if you saw the job posting on a specific website, mention it in this paragraph.
• A brief statement about your qualifications: In one or two sentences, explain why you are interested in the position and why you are a good fit for the job.

Overall, the first paragraph of your cover letter should be clear, concise and engaging to grab the hiring manager’s attention. 

What is a good opening sentence for a cover letter?

A good opening sentence for a cover letter should be attention-grabbing and demonstrate your enthusiasm for the position. Here are a few examples:

• “As a passionate and results-driven marketing professional, I am thrilled to apply for the Marketing Manager position at XYZ Company.”
•  “With a proven track record of success in project management and a genuine passion for driving organizational growth, I am excited to submit my application for the Project Manager role at ABC Corporation.”
• “When I saw the job posting for the Software Engineer position at DEF Tech, I knew I had found an opportunity that perfectly aligns with my expertise and career aspirations.”

Remember to customize the sentence to fit your own experiences and the specific job you are applying for.

How do you write a cover letter with no experience?

Writing a cover letter with no experience can be challenging, but creating a compelling letter showcasing your skills and potential is possible. 

Begin your letter with a statement explaining why you are interested in the position and qualified for it. You might mention your skills, education or relevant coursework.

Even if you don’t have work experience, you can provide examples of demonstrating relevant skills in other settings. For example, you might mention a group project you completed in school that required teamwork and communication.

Your cover letter should be no more than one page long. Use clear, concise language and avoid repeating information that is already in your resume.

How we reviewed this article

Since 2013, we have helped more than 15 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process .

• Harvard Business Review. Article. Gallo, Amy. How to Write a Cover Letter
• University of Wisconsin – Madison. The Writing Center. Article. Writing Cover Letters
• Columbia University Center for Career Education. Article. How and Why to Write a Great Cover Letter

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Kellie Hanna, CPRW

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Kellie is a Certified Professional Resume Writer with 20+ years of experience in digital media and is passionate about helping job seekers navigate their careers. She earned a B.A. in English and writing from Temple University.

‡ Results derived from a study responded by 1000 participants of which 287 created a resume online.

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Sample Cover Letter for a Job Application

What Is an Application Letter?

What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.

• How to Send an Email Application

Frequently Asked Questions (FAQs)

Alex Dos Diaz / The Balance

What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.

Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.

Review what to include in a job application letter, tips for writing that will get your application noticed, and examples of cover letters and email messages to send when applying for a job.

Key Takeaways

• An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
• Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
• It’s important to match your letter to the job description and show the employer you have the qualifications they are seeking.

A   letter of application, also known as a  cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.

Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.

Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.

Unless an employer specifically requests a job application letter sent by postal mail, most cover letters today are sent by email or attached as a file in an online application tracking system.

As with all cover letters, a job application letter is divided into sections:

• The heading includes your name and contact information.
• A  greeting  addressed to a specific person, if possible.
• The introduction includes why the applicant is writing.
• The body discusses your relevant qualifications and what you have to offer the employer.
• The close thanks the reader and provides contact information and follow-up details.
• Your  signature to end the letter .

Here’s how to ensure your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.

Get off to a direct start.  In your first paragraph, explain why you are writing. Mention the job title, company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.

Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.

Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.

Make a good case.  Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the role and the company? Use this space to  emphasize your strengths .

Close with all the important details.  Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.

This is a sample cover letter.  Download the cover letter template  (compatible with Google Docs and Word Online) or see below for an email sample.

The Balance

John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com

September 6, 2023

George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065

Dear Mr. Gilhooley,

I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.

The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:

• I have successfully designed, developed, and supported live-use applications.
• I strive continually for excellence.
• I provide exceptional contributions to customer service for all customers.

With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.

I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Signature  (only if a hard copy letter)

John Donaldson

The following is a sample email cover letter to send as part of a job application.

Email Application Letter Example

Subject: Colleen Warren - Web Content Manager Position

Dear Hiring Manager,

I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.

My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.

I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians use their medical content to write user-friendly and easily comprehensible text.

Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements. 

I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.

Thank you for your consideration.

Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren

How to Send an Email Application Letter

If sending your cover letter via email, list your name and the job title you are applying for in the  subject line  of the email:

Colleen Warren - Web Content Manager Position

Include your contact information in your email signature but don't list the employer's contact information.

Do you have to write a cover letter when you apply for a job?

Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.

How can you use a cover letter to show you’re a qualified candidate?

One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume . Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.

CareerOneStop. " How Do I Write a Cover Letter? "

7 Content Writer Cover Letter Examples

Content Writers excel at weaving words into engaging narratives that inform, entertain, and inspire readers. Similarly, your cover letter is your chance to craft a captivating story about your professional journey, highlighting your creativity, writing skills, and dedication to producing quality content. In this guide, we'll explore top-notch Content Writer cover letter examples to help you pen an application that leaves a lasting impression.

Cover Letter Examples

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The best way to start a Content Writer cover letter is with a strong, engaging introduction that immediately showcases your writing skills. Begin with a compelling hook that grabs the reader's attention, such as a brief anecdote or a unique fact about your experience or skills. Then, clearly state your purpose for writing, including the specific role you're applying for. Make sure to personalize it by mentioning the company's name and why you're interested in them. This not only shows your enthusiasm for the role but also demonstrates that you've done your research, which can set you apart from other candidates.

Content Writers should end a cover letter by summarizing their interest in the position and their belief in their ability to contribute positively to the company. This can be done by reiterating key skills or experiences that align with the job description. It's also important to express enthusiasm for the potential opportunity to interview or further discuss their qualifications. For example: "I am excited about the opportunity to bring my unique skills in content creation and SEO optimization to your team. I am confident that my experience and passion for storytelling can contribute to your company's goals. Thank you for considering my application. I look forward to the possibility of discussing my qualifications further." Finally, end with a professional closing such as "Sincerely" or "Best regards," followed by your name. This ending is both professional and leaves a positive, lasting impression.

A Content Writer's cover letter should ideally be about one page long, or around 300-500 words. This length is enough to succinctly present your skills, experience, and passion for the role without overwhelming the hiring manager with too much information. Remember, the cover letter is your chance to make a strong first impression and to entice the reader to look at your resume for more details. As a Content Writer, it's crucial to demonstrate your ability to convey information in a clear, concise, and engaging manner, and a well-crafted, succinct cover letter is a great way to do this.

Writing a cover letter with no experience as a Content Writer can seem daunting, but it's all about showcasing your potential, transferable skills, and passion for the industry. Here's how you can do it: 1. **Research**: Understand the company and the job role you are applying for. This will help you tailor your cover letter to their specific needs and show that you have a genuine interest in their organization. 2. **Introduction**: Start with a compelling introduction that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 3. **Highlight Transferable Skills**: Even if you don't have direct content writing experience, you may have transferable skills that are relevant. For example, if you have experience in research, project management, or social media, these can all be valuable in a content writing role. Be sure to provide examples of how you've used these skills in the past. 4. **Showcase Your Writing Ability**: Use your cover letter as a chance to demonstrate your writing skills. Make sure it's well-written, clear, and concise. Avoid jargon and ensure your passion for writing comes through in your words. 5. **Education and Training**: If you have any education or training that's relevant to content writing, such as a degree in English or Journalism, or even online courses in content writing or SEO, be sure to mention it. 6. **Express Your Passion**: Show your enthusiasm for content writing and the industry you're applying to. This can help make up for a lack of experience. 7. **Provide Examples**: If you have any samples of your writing, even if they're from school projects or a personal blog, include them or provide links. This can help employers see your potential. 8. **Close Strong**: End your cover letter by reiterating your interest in the role and your eagerness to contribute to the company. Thank the employer for considering your application and express your hope for further discussion. Remember, everyone starts somewhere. Even without direct experience, your passion and potential can still make you a strong candidate for a content writing role.

Related Cover Letters for Content Writers

Content manager cover letter.

Technical Writer Cover Letter

Digital Marketing Specialist Cover Letter

SEO Manager Cover Letter

Social Media Manager Cover Letter

Copywriter Cover Letter

Creative Content Writer Cover Letter

Entry Level Content Writer Cover Letter

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6 Content Creator Cover Letter Examples

Introduction.

A well-written cover letter is a powerful tool for content creators to showcase their skills and stand out in a competitive job market. In the digital age, where content is king, companies are constantly seeking talented individuals who can create compelling and engaging content that resonates with their target audience. A strong cover letter not only highlights your relevant experience and skills but also demonstrates your passion for content creation and your ability to effectively communicate and collaborate with others.

As a content creator, your cover letter should be tailored to each job application, showcasing your unique abilities and demonstrating how you can contribute to the company's content strategy. In this article, we will provide you with a variety of cover letter examples specific to the content creation field. Each example will highlight different aspects of content creation, such as writing, editing, social media management, and content strategy. By examining these examples, you will gain insights into how to effectively structure and customize your own cover letter for maximum impact.

So, whether you are a seasoned content creator looking for a new opportunity or a recent graduate entering the field, read on to discover our collection of content creator cover letter examples that will help you craft a compelling and persuasive letter that will make you stand out from the competition.

Example 1: Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively highlights her experience and accomplishments in social media management, positioning her as a strong candidate for the Social Media Manager position at BuzzFeed.

When applying for a social media manager role, it is crucial to showcase your past successes and quantifiable achievements. This demonstrates your ability to drive engagement and generate results for the company.

She provides specific examples of her achievements, such as growing social media following by 50% in six months and increasing brand visibility by 75%. These metrics demonstrate her ability to deliver tangible and measurable outcomes.

Highlight your track record of success by including specific metrics and statistics in your cover letter. This demonstrates your ability to analyze data and make data-driven decisions, which is essential in social media management.

Emily also mentions her experience in collaborating with internal teams and external partners to create compelling content. This showcases her ability to work cross-functionally and her understanding of the importance of collaboration in achieving social media goals.

Highlight your ability to collaborate and work with different stakeholders, as it is crucial in a social media manager role. Showcase your experience in coordinating campaigns with other teams and leveraging external partnerships to enhance brand visibility.

One area where Emily could have further strengthened her cover letter is by aligning her skills and experiences with BuzzFeed's specific goals and values.

Tailor your cover letter to the company you are applying to by researching their values, mission, and social media presence. Highlight how your skills and experiences are aligned with the company's objectives, showing your potential to contribute strategically to their social media efforts.

Example 2: Video Producer Cover Letter Example

Alex's cover letter effectively showcases his experience and passion for video production, positioning him as an ideal candidate for the Video Producer role at Netflix.

When applying for a creative role like Video Producer, it's important to demonstrate your experience and success in creating engaging content. Highlight your track record of producing high-quality videos and reaching large audiences to show your ability to captivate viewers.

He emphasizes his achievements, specifically mentioning his role in spearheading a viral video campaign at BuzzFeed that garnered over 10 million views in its first week. This demonstrates his ability to create content that resonates with the target audience and generate significant engagement.

Include specific examples of your past successes and achievements in video production. Quantify the impact of your work, such as views, engagement, or audience reach, to highlight your ability to produce compelling content.

Alex also highlights his alignment with Netflix's commitment to diverse storytelling and pushing boundaries in the industry, showcasing his passion for creating content that challenges societal norms.

Research the company's values and mission to identify aspects that align with your own beliefs and interests. Incorporate these in your cover letter to demonstrate your enthusiasm for the company's goals and show how you can contribute to their mission.

To strengthen his cover letter, Alex could have mentioned any specific skills or techniques he has developed over the course of his career as a Video Producer.

Don't forget to mention any specialized skills, software proficiency, or industry knowledge that sets you apart as a Video Producer. This can further emphasize your qualifications and make you stand out as a candidate.

Example 3: Content Strategist Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements as a Content Strategist, positioning her as a strong candidate for The New York Times.

When applying for a content strategist role, it's essential to highlight your experience in developing and executing successful content strategies for reputable media companies. This demonstrates your ability to drive website traffic, increase engagement, and achieve tangible results.

Sarah emphasizes her achievements at Vice Media, Condé Nast, and Hearst Magazines, highlighting the specific impact she had on each organization's content strategy.

Quantify your achievements whenever possible. Numbers and percentages help to illustrate the impact of your work and provide concrete evidence of your success.

She also mentions her experience leading teams and collaborating with cross-functional teams, showcasing her ability to work effectively with others and drive results.

Highlight your leadership and collaboration skills in your cover letter. Content strategists often need to work closely with editorial, design, and marketing teams to ensure cohesive and impactful content delivery.

Sarah demonstrates her alignment with The New York Times' mission and goals and expresses her enthusiasm for the organization.

Show your passion for the company and its values in your cover letter. This demonstrates your genuine interest in the role and your potential to contribute to the organization's success.

Example 4: Podcast Producer Cover Letter

Michael's cover letter effectively showcases his extensive experience and success as a Podcast Producer, making him a strong candidate for the position at NPR.

When applying for a podcast producer role, it's crucial to highlight your relevant experience with successful podcast productions. This demonstrates your ability to create engaging content and attract a wide audience.

He emphasizes his achievements, such as producing podcasts that received millions of downloads and industry recognition, as well as leading the production of a highly ranked podcast at WNYC.

Highlighting tangible achievements in your cover letter demonstrates your track record of success and showcases your ability to produce compelling content that resonates with listeners.

Michael also mentions his experience working on diverse podcast genres at Gimlet Media, showcasing his adaptability and versatility in storytelling.

If you have experience working on various podcast genres, mention this in your cover letter. It shows your ability to adapt to different styles and demonstrates your versatility as a producer.

Additionally, he highlights his project management skills as a Senior Producer at Radiolab, underscoring his ability to oversee the production process and deliver high-quality episodes on schedule.

If you have experience managing teams or overseeing the production process, emphasize this in your cover letter. It demonstrates your ability to effectively coordinate and deliver projects within deadlines.

Overall, Michael's cover letter effectively conveys his passion for audio storytelling and aligns his experience with NPR's commitment to journalistic excellence.

Example 5: Copywriter Cover Letter Example

Jessica's cover letter effectively showcases her experience and achievements as a copywriter, positioning her as a strong candidate for the Copywriter position at Ogilvy.

When applying for a copywriting role, it's important to highlight your success in creating compelling and impactful content. This demonstrates your ability to capture the attention of target audiences and drive results for clients.

She emphasizes her achievements at each previous role, such as generating a 20% increase in customer engagement and a 15% boost in sales through social media ads.

Quantifying the impact of your work is crucial in a copywriter cover letter. Highlight specific metrics or outcomes that demonstrate the effectiveness of your copy, as this can greatly impress hiring managers.

Jessica also mentions her experience collaborating with cross-functional teams and delivering projects on tight deadlines without compromising creativity or quality.

Effective collaboration and time management skills are highly valued in the advertising industry. Highlight your ability to work well with others and deliver results within challenging time constraints.

To further enhance her cover letter, Jessica could have included specific examples of her expertise in different types of copywriting, such as print, digital, or social media.

If you have experience in specific areas of copywriting, be sure to highlight them in your cover letter. This demonstrates your versatility and expertise in various mediums, making you a more attractive candidate for the role.

Example 6: Graphic Designer Cover Letter Example

Jason's cover letter effectively showcases his diverse experience as a graphic designer and his ability to deliver impactful designs for high-profile companies.

When applying for a graphic design position, it is crucial to highlight your experience with well-known brands and your ability to create visually appealing and engaging content. This demonstrates your ability to work with a range of clients and produce high-quality designs.

He emphasizes his achievements and the quantifiable impact of his work, such as the 20% increase in click-through rates and the 30% increase in user engagement. These metrics demonstrate his ability to drive results and contribute to the success of previous employers.

Be sure to include specific examples of your accomplishments and the measurable impact of your work. This demonstrates your ability to create designs that not only look visually appealing but also deliver tangible results.

Jason could further tailor his cover letter to Adobe by mentioning any specific projects or campaigns that align with Adobe's brand and values.

Research the company you are applying to and highlight any relevant projects or campaigns that demonstrate your understanding of their brand and how you can contribute to their goals.

By highlighting his proficiency in industry-leading software and his ability to optimize design workflows, Jason showcases his technical skills and his commitment to staying up-to-date with the latest tools and trends in the field.

Mention any specific software or tools you are proficient in, as well as any process improvements you have implemented. This demonstrates your ability to work efficiently and effectively in a fast-paced design environment.

Skills To Highlight

As a content creator, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Creativity : Content creators need to be able to generate fresh and innovative ideas for content. Whether it's writing blog posts, creating videos, or designing infographics, your ability to think creatively and outside the box will make you stand out from the competition.

Storytelling : A good content creator knows how to tell a compelling story. You should be able to captivate your audience and engage them through your content. Highlight your storytelling skills by providing examples of how you have created narratives that resonate with your target audience.

Project Management : Content creation often involves managing multiple projects simultaneously, meeting deadlines, and coordinating with different team members. Demonstrating your project management skills in your cover letter will show that you are organized, detail-oriented, and capable of handling the demands of the role.

Attention to Detail : In the world of content creation, precision and accuracy are essential. From proofreading articles to editing videos, your ability to pay attention to detail will ensure that your content is high-quality and error-free. Emphasize your meticulousness and commitment to producing polished work.

Proficiency with Design and Editing Software : Content creators often work with various tools and software to create and edit content. Mention any design or editing software that you are proficient in, such as Adobe Creative Suite, Canva, or Final Cut Pro. This will demonstrate your technical skills and ability to create visually appealing and professional-looking content.

By highlighting these skills in your cover letter, you will show potential employers that you possess the necessary expertise and qualities to excel as a content creator.

Common Mistakes to Avoid

When crafting your cover letter as a content creator, it's important to avoid these common mistakes:

Being Too Generic : One of the biggest mistakes content creators make is using a generic cover letter that could apply to any job. Employers want to see that you have taken the time to research their company and understand their specific content needs. Tailor your cover letter to each individual company by mentioning their mission, values, and any recent projects or campaigns they have worked on. This will show that you are genuinely interested in their organization and are not just sending out mass applications.

Failing to Showcase Storytelling Abilities : As a content creator, your job is to tell stories and engage your audience. Your cover letter is an opportunity to showcase your storytelling abilities. Use compelling language and examples to demonstrate how you have created engaging and impactful content in the past. This could include describing a successful campaign you worked on, highlighting a particular piece of content that went viral, or discussing how you have used storytelling techniques to connect with your target audience.

Not Highlighting How Your Expertise Can Address the Company's Specific Content Needs : Every company has unique content needs, whether it's creating blog posts, social media content, video scripts, or website copy. It's important to show employers how your expertise can specifically address their content needs. Research the company's current content strategy and identify areas where your skills and experience align. Then, in your cover letter, highlight these specific areas and explain how your expertise can help the company achieve its content goals.

Neglecting to Mention Relevant Tools and Technologies : Content creation often involves using various tools and technologies, such as content management systems, graphic design software, or social media scheduling platforms. Make sure to mention any relevant tools and technologies that you have experience with in your cover letter. This will show employers that you have the technical skills necessary to excel in the role and can hit the ground running.

Ignoring the Importance of Proofreading and Attention to Detail : As a content creator, attention to detail is crucial. Your cover letter should be free of any grammatical or spelling errors. Take the time to proofread your cover letter multiple times, and consider asking a trusted friend or family member to review it as well. Small mistakes can make a big impact and may give the impression that you are not detail-oriented.

By avoiding these common mistakes, you can create a strong and compelling cover letter that showcases your skills, experience, and enthusiasm for the role of a content creator.

In conclusion, a well-crafted cover letter is an essential component of a successful job application for a content creator position. It serves as an opportunity for candidates to showcase their skills, experience, and passion for the field. By tailoring the cover letter to the specific job requirements and company culture, content creators can significantly enhance their chances of landing a rewarding position.

Throughout this article, we have provided a variety of cover letter examples for content creator positions. Each example demonstrated effective ways to highlight relevant skills and experience, convey enthusiasm, and showcase the candidate's unique value proposition. By following these examples, job seekers can create compelling cover letters that stand out from the competition.

In addition, we discussed key takeaways from each example, highlighting the strengths and key elements that make these cover letters successful. These key takeaways can be applied across all cover letters in the content creator category, helping candidates improve their own application materials.

To maximize the impact of a cover letter, it is important to highlight relevant skills such as content strategy, writing proficiency, SEO knowledge, and social media management. Emphasizing these skills demonstrates to employers that the candidate has the necessary expertise to excel in the role.

Furthermore, we highlighted common mistakes to avoid when crafting a cover letter. These include generic and unenthusiastic language, lack of personalization, and failure to demonstrate knowledge of the company or industry. By being mindful of these mistakes, job seekers can ensure their cover letters make a positive impression on potential employers.

In conclusion, a well-written and tailored cover letter can make a significant difference in a content creator's job application. It is an opportunity to showcase skills, experience, and passion, and to stand out from the competition. By following the examples and tips provided in this article, content creators can create compelling cover letters that increase their chances of landing their dream job.

15 Content Writer Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Content Writer jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an important step to take when applying for a job. A cover letter can be a way to express your interest in a company, to address application requirements, and to create a more personal connection with the recruiter reading your application. It can serve as a way for you to stand out from other applicants and show off your skills.

Here are 15 amazing Content Writer cover letters that are professionally written and will help you stand out and get that job!

Content Writer Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Content Writer Sample 1

Dear Hiring Manager,

After many years of writing for companies in the hospitality industry, I am now seeking to change careers and find a position as a writer. As someone with extensive experience in content writing and marketing, I can bring valuable insight and skills to your company. Focusing on SEO and conversion rates will help increase the effectiveness of your content marketing strategy. My experience in producing engaging copy that is well written for different audiences proves that I am the right person for this job. Please consider me when you are making hiring decisions. You won’t regret it!

Content Writer Sample 2

Dear Sir or Madam,

I am writing to apply for the position of Content Writer. I’ve spent the last four years as a Social Media Editor for one of the top 50 newspapers in North America, and have over three years experience writing for both print and digital publications. My extensive knowledge of content marketing has helped me grow my skillset beyond traditional journalism to include social media strategy, web design, photography/videography, SEO strategy and much more. I look forward to hearing from you about the possibility of joining your team.

Content Writer Sample 3

I am writing to enquire about the Content Writer position at your company. I feel that my experience would be a perfect fit for the role. I have over five years of experience in content marketing and copywriting, and have worked with several international brands such as Nike, Prada, and Tesla Motors. My skills include: creating user-focused content that engages customers; conducting keyword research to increase website traffic; writing for social media platforms; designing highly engaging digital ads; Internet Marketing strategy development; building communities around social media conversations. I would love to discuss these skills with you further to see if I am a good candidate for this position.

Please contact me at XXX-XXX-XXXX or via

Content Writer Sample 4

I’m looking for a challenging position with an employer who values their employees. I have 7 years of experience as a content writer and I am extremely knowledgeable in subject areas. My resume is attached for your review.

Content Writer Sample 5

Content writer sample 6.

Your cover letter should be brief and to-the-point.

I am a professional content writer with over 8 years of experience using WordPress, HTML, CSS, JavaScript and PHP languages. I would like to apply for the Content Writer position at (Company Name) A little about me: I have excellent communication skills and an academic background in English. I’m also proficient in Adobe Creative Suite, including Photoshop and Illustrator. My diverse skillset means I can write compelling content across many fields – from business writing to blog posts/articles to product descriptions. Here’s why you should hire me: My experience in digital marketing makes me an asset when it comes to promoting your content online through SEO optimization

Content Writer Sample 7

I hope that my skills and experience are a good fit for this Content Writer position. I have 2 years of experience writing, formatting, and editing content for various websites. My diverse skill set includes knowledge of HTML code, MS Word, Photoshop, Microsoft Office Suite programs, Google Analytics, Google AdWords Campaigns. I am also proficient in Spanish and have the ability to work with other languages if needed.

Sincerely yours

Content Writer Sample 8

I am writing to inquire about the Content Writer position posted on the (your company name). I would like to express my interest in hearing more about your company and discussing my qualifications. I have over four years of experience working with content, marketing material, copywriting, and editing.

My strengths include developing engaging blog posts that grab reader attention and produce significant results for your company. I also excel at managing social media platforms and building brand awareness through strategic marketing campaigns. The candidate will be responsible for producing blogs, web copy, newsletters, promotional materials, press releases, white papers etc.

I look forward to hearing from you soon!

Content Writer Sample 9

I am a graduate from McGill University with a degree in English and French Literature. I have over 10 years of experience as a content writer and editor, with the majority of my work being for social media firms. I am confident that my bilingual skillset combined with my educational background makes me a great candidate for this position. I would be excited to learn more about the opportunity to contribute to the growth of your company.

Content Writer Sample 10

I am a copywriter and editor focusing on content strategy and development. I have published more than 1,000 pieces of content, for B2B and B2C audiences; these include blog posts, social media updates, listicles, webinars and live presentations. My skillset includes: – Strong technical knowledge – Ability to create user-friendly headlines – Strategic copywriting skills with the ability to paint a picture with words.

Content Writer Sample 11

Dear Sir/Madam,

I have an interest in the Content Writer position. I have a degree in journalism and experience working with media outlets. I can communicate well with both journalists and copywriters, which will make me a valuable asset to any company. In my communications courses, I learned how to use AP Style and Chicago Manual of Style to write articles for publication. My work experience also includes writing content for various blogs and web sites.

If you would like more information about my qualifications or a writing sample, please contact me at *protected email* . Thank you for your time!

Content Writer Sample 12

Make sure to use proper grammar and avoid contractions when possible.

To whom it may concern, It has come to my attention that you are seeking a Content Writer for your company. I am writing in response to this request with the hope of securing an interview opportunity with you. My 5+ years experience authoring content for various publications has demonstrated my proficiency in meeting deadlines, accurately representing specific points of view, and optimizing content for the intended audience. I would be delighted to discuss more about how I can help your company during an interview. Thank you very much for your time and consideration.

Content Writer Sample 13

Dear _____,

It was a pleasure to see your position for a Content Writer. I am a recent graduate from ____ University with a Bachelor of Arts degree in English with an emphasis on journalism and writing. My coursework has been heavily focused on written communication, including many courses in public speaking and technical writing. In my most recent role as an intern at Company X, I wrote content for three different websites with varying topics including ____, ___.com__, and ___.com___. In this role I have written blog posts about the products offered by the company as well as content surrounding the newest products being released this year or any updates to existing products. This experience has given me ample opportunity to explore my interests in

Content Writer Sample 14

To Whom It May Concern,

I am a well qualified and experienced writer that is looking for a position as a content writer. I have ten years of experience in the field, with over four years in marketing communications. I can provide excellent references from both current and former employers. In addition to my experience, I also possess two college degrees: one in English and the other in digital marketing communications. The latter prepares me for this position not only by providing excellent writing skills but also through hands-on knowledge of SEO strategies and online marketing goals.

If you would like to speak more about my qualifications or any questions you may have, please feel free to reach out to me at (xxx) xxx-xxxx or email

Content Writer Sample 15

I am a passionate content writer with more than six years of experience. My diverse skill set, combined with my excellent communication skills, provides me with an edge over other applicants. I am confident that my knowledge and skills would be an asset to your company. I am available for interview at your earliest convenience. Thank you for considering me for this position!

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Content Writer cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Cover Letter Tips: How to Stand out to a Hiring Manager

Learn how to craft a cover letter that highlights your expertise while aligning with a company’s needs.

When you apply for a job, your application will often go through two stages before a recruiter invites you to interview. The first is the applicant tracking system (ATS), which scans your resume for specific keywords to identify if your experience matches the job requirements.

If the ATS determines that you are a match, a human recruiter will look at your application materials. This is the point where including a cover letter—even if it’s optional—may help you secure more interviews.

In a ResumeGo experiment, applications with a job-specific cover letter led to an interview offer 16.4 per cent of the time, while applications with no cover letter led to an interview offer only 10.7 per cent of the time [ 1 ]. That means to get one interview, you’d have to apply for about six jobs with a tailored cover letter or about nine jobs without a cover letter.

In this article, we'll go over the sections you should include in a cover letter and additional tips to write a compelling one.

Cover letter basics

As you prepare to write your cover letter, here are a few basic tips to get started:

Header: Your cover letter is a formal document, so use a formal header. To streamline your application documents, you can use the same header that tops your resume, including your name, email address, phone number, city and province or territory, and the URL for your online portfolio or LinkedIn profile if you have one.

Format: Use standard margins for your cover letter—usually one inch on each side—and keep your font size around 11 or 12. Use a common font, like Arial or Times New Roman, to make your letter easier to read.

Length: Your cover letter should be about a half-page to one page or about 250 to 400 words. The majority of recruiters and hiring managers will only spend one minute or less reading your cover letter [ 1 ]. Help them focus on the details you want to highlight by writing concisely and precisely.

Part 1: Introduction

The first part of your cover letter is your introduction, where you can share a bit about who you are and why you’re reaching out. Similar to a resume objective, you’ll get to define yourself as you’d like a recruiter or hiring manager to see you in this section.

Address the hiring manager.

Open your letter with a personal greeting directed toward the hiring manager. Most job listings won’t include the hiring manager’s name, but there are methods to find the right recipient for your cover letter, using resources such as LinkedIn or the company website.

Addressing the hiring manager by name adds a sense of intention behind your application and shows you want to start a dialogue with a specific person. Some examples of personal greetings include “Dear” or “Hello,” followed by their name.

Introduce yourself and share your why .

You can show a bit more personality in your cover letter than you’re able to in your resume, so introduce yourself in a way that feels true to the type of employee you are and want to be. Write with a voice that feels natural to your communication style and a tone that matches the one you might use when writing work emails or giving a presentation.

This can help the hiring manager feel like they’re really getting to know you, and it can help you find a workplace that appreciates your communication style as well as your experience and goals.

Part 2: Relevant experience

In the next paragraph (or two), illustrate the perception you presented in the introduction with specific supporting details. These details should relate to your work experience, but use this as an opportunity to expand on your resume bullets rather than repeat them.

It’s worth tailoring this section to the specific role you’re applying for and highlighting how your experience connects to the company’s needs based on the job description. The majority of recruiters and hiring managers surveyed—77 per cent—said that it is either “very important” or “absolutely imperative” that applicants tailor their cover letters to the job descriptions [ 1 ].

Demonstrate fit.

As you read the job description, you likely identified several transferable skills you can bring to this role. It is not necessary to list all of those skills in your cover letter. (You should, however, list all of those skills on your resume.)

To keep your cover letter concise, use the job description to identify the skills most necessary for success in this role and show how you’ve used those skills in the past to address or resolve similar needs.

Share your accomplishments.

Once you’ve connected your skills to their needs, take it one step further by sharing the results you’ve seen when you’ve employed those skills in the past. Results can be either quantitative or qualitative:

Qualifying your experience: This typically pertains to explanations you offer about what you did. For example, "I spent months building a new data set to help us analyze our performance and improve our KPIs based on those findings."

Quantifying your experience: This typically pertains to explanations that draw on numbers to show the impact of what you did. For example, "I built a new data set that provided valuable insights, and in turn helped us lower our bounce rate by 23 percent."

Part 3: Closing

The final part of your letter is your conclusion, where you leave the hiring manager with one last impression of who you are, what you want to achieve, and how that’s relevant to the company.

Ask for what you want.

As you end your letter, reiterate your desire to use your qualifications to meet the company’s needs and explicitly ask for the next step you’re hoping to take with this hiring manager, typically a meeting or phone call. Invite the conversation to continue by letting them know that there’s more you want to share and more you want to learn from them.

Formally sign off.

Maintain the honest tone you set in the introduction all the way through your signature. Include a line expressing gratitude for their time and use a simple sign-off, such as “Thank you,” “Sincerely,” or “Best.”

Following up on an application

After you apply for a job, you can follow up on your application by directly reaching out to a recruiter. This may help you stand out amongst the pool of applicants and can help you form a direct relationship with the recruiter. Learn more about reaching out to a recruiter.

Create your cover letter template

Recruiters and hiring managers notice when applicants submit a generic cover letter—78 per cent of those surveyed said it’s “easy” to distinguish between generic and tailored cover letters. At the same time, 81 per cent of the same group said they value tailored cover letters “significantly more” than generic ones, indicating that submitting a tailored cover letter with your resume could distinguish you from other equally qualified candidates [ 1 ].

However, writing a tailored cover letter for each application can quickly become an overwhelming task for a job seeker. One way to reconcile this is to create a personalized cover letter template that enables you to tailor your cover letter for each application easily.

You’ll likely be applying for similar roles at different companies and presenting yourself similarly at each, so your introduction and conclusion probably won’t change too much from one application to the next. Once you write your introduction and conclusion, you can templatize the body of your cover letter. Here’s how:

1. List common responsibilities, skills, and needs. As you read through job descriptions that pique your interest, you’ll likely notice common responsibilities and skills associated with the roles. You also may recognize similar company needs or problems you’re excited to help solve. Compile all of these in a list.

2. Write bullets reflecting your experience with each list point. Connect your experience to each of those common responsibilities, skills, and needs with one sentence for each.

3. Where relevant, add proof. Offer specific evidence of your success with your quantitative and qualitative accomplishments.

4. Insert points into your tailored cover letters . Mix and match your pre-written points as they apply for various positions. Remember to edit the points as needed to better align with specific roles.

Cover letter examples

To help you get started, here are two examples of cover letters, one for a data analyst position and another for a project manager position.

Cover letter example 1: Data analyst

Dear Mr. Harland Sanders,

My name is Cindy Liu, and I’m a tech-savvy manager looking to flex my talents to identify new growth strategies for Corelight as a Junior Data Analyst. I’ve always been fascinated by numbers, and working in data analytics has been a long-term goal of mine. My career in the restaurant business has taught me to think strategically about problems and identify solutions. I believe this experience has prepared me for Corelight’s Junior Data Analyst role.  

Your job posting mentioned that you’re looking for an analyst with experience in SQL, proficiency in a statistical programming language, and strong time management skills. During my previous role as a restaurant manager, I had to multitask to balance the needs of the company (revenue) and the customer (service and quality standard). I’ve also been pursuing my passion for data, both at work and in my spare time. Over the past year, I’ve been able to achieve the following:

Automated repetitive restaurant payroll and accounting tasks with Python, freeing up three hours per week

Completed a case study using point-of-sales data from the restaurant to optimize our menu and pricing, leading to a revenue increase of 10 per cent

Completed the Google Data Analytics Professional Certificate, which included extensive coursework in both SQL and R

I’m thrilled at the opportunity to use these experiences to fuel data-driven decisions at Corelight, and I’m keen to continue developing my skill set on the job. I am available for a Zoom call or in-person meeting to discuss how I can help Corelight improve market product performance through data.

Thank you for your consideration,

Cindy Liu, Data Analyst

Cover letter example 2: Project manager

Dear Mr Harland Sanders,

My name is George Lee, and I am excited to be applying for the Junior Project Manager position at Animax. I am currently a Project Coordinator at Square Paws, where I have supported several projects successfully to completion. I have long admired Animax’s work to improve animal adoption processes and would be delighted to contribute my skills to the team.

At Square Paws, I oversaw multiple aspects of running numerous projects. I worked closely with the project manager to develop project schedules, ensured team members had the resources they needed to complete their tasks, and coordinated communication with stakeholders on project updates. I am particularly proud of a project to roll out a feature on our app that users could use to book appointments with veterinarians. As a complex project that involved multiple stakeholders, it was important to be mindful of the details and listen continuously to feedback from users. My efforts to coordinate an early feedback system in a trial period led to the discovery of several bugs and pain points that we fixed for the launch. We were able to reduce customer concerns by 80% and ultimately completed the project under budget by $4,000.

I have long been familiar with animal adoption centres and believe wholeheartedly in Animax’s mission. I have volunteered consistently at animal shelters since high school and am familiar with their processes. In college, I took several courses that I believe can be useful to the project manager role, including zoology and business administration. Working as a project manager in this field will allow me to expand my knowledge of the industry and assist in my ultimate goal to make the world a more livable place for shelter animals.

I believe that my past experience, skill set, and passions make me a strong candidate for Animax’s team. I hope to hear from you soon. Thank you for your time.

Get additional guidance as you prepare your resume and cover letter with the Guided Project Create a Resume and Cover Letter with Google Docs on Coursera. Further demonstrate your skills in various areas like data analysis, social media marketing, and UX design with a Professional Certificate from industry leaders like Google, Meta, and IBM. Sign up for Coursera today and begin a 7-day, full-access free trial to browse more personal development courses.

Article sources

ResumeGo. “ Cover Letters: Just How Important Are They? , https://www.resumego.net/research/cover-letters/.” Accessed April 24, 2024.

Workopolis. “ How long does it take Canadians to get a new job? https://careers.workopolis.com/advice/how-long-does-it-take-canadians-to-get-a-new-job/.” Accessed April 24, 2024.

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