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School Business Plan

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

Free Business Plan Template

Download our free school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your school business, its location, when it was founded, the type of school business (E.g., private schools, charter schools, virtual schools), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Educational programs & services: Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include education programs, extracurricular activities, special education services, etc as your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring students, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families looking for additional education or extracurricular activities are the ideal market for private schools generally.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the US education industry is to be $3.12 trillion by 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your school from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, personalized learning or STEM education is getting important; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your school business, such as education laws & regulations, government accreditation, teacher certificate & licensing, health & safety regulations, etc.

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments
• Describe specialized programs: Highlight any specialized programs or services your school provides in this section. Extracurricular activities, artistic initiatives, sports teams, STEM efforts, language immersion programs, and advanced placement courses may fall under this category.
• Student leadership programs: If your school has a vibrant student leadership program that encourages students to grow as leaders, participate in volunteer work in the community, and actively contribute to the improvement, then mention it here.
• Additional Services: Mention if your school business offers any additional services. You may include services like, after-school programs, school transportation, food services, parent education & involvement, etc.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, specialized programs, educational philosophies, experienced faculty, or a strong track record of academic achievements could be some of the great USPs for school business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new students.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include targeted marketing, personalized sales approach, referral programs, conversion strategies, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance excellent services, alumni engagement, parental engagement, etc.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or teachers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your school business. Your operational processes may include enrollment process, staffing & human resources, classroom management, finance & budgeting, etc.
• Equipment & Software: Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your school, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. principal), senior management, and other department managers (e.g. operations manager, admission manager, facilities manager) involved in the school business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet : Create a projected balance sheet documenting your school business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a school business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Home » Sample Business Plans » Education » School

How to Write a Private School Business Plan [Sample Template]

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a private school.

We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

Why Start a Private School?

One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant in to the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete. As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities.

Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete. As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America. We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf). Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States. Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream. The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges. As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams. Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis.

Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the market place; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family. They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

You’ve come to the right place to create your school business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their schools.

Sample Private School Business Plan

Below is a school business plan template to help you create each section of your own education business plan.

Executive Summary

Business overview.

Southside Academy, located in St. Paul, Minnesota, is a private school that has been providing quality education to the community’s school children since 2017. Southside Academy teaches elementary, middle school, and high school students in a wide range of subjects including mathematics, science, and history. We aim to provide a welcoming and inviting environment where every student can reach their highest potential.

We promote academic, artistic, and athletic excellence in a close-knit learning environment, with a challenging curriculum that cultivates intellectual curiosity. Furthermore, we offer a low teacher-to-child ratio, where teachers can build close connections with their students as they help them excel. We develop confident, continual learners by establishing behavioral supports and the social culture needed for students to achieve social, emotional, and academic success.

Service Offering

Southside Academy offers a premium private education at an affordable tuition fee. We provide a challenging education where students can explore their true potential and a safe space where they can freely discover and express themselves. Our students range from 1st grade to 12th grade and we teach a wide variety of subjects including:

• Basic Mathematics
• Physical Education

Customer Focus

Southside Academy primarily serves families within a 5-mile radius of the school’s location. The area is home to thousands of middle and upper-class families looking for high-quality education for their children. Before the school was built, the area was underserved and many children had to travel far to attend quality private schools.

Management Team

Southside Academy’s founder is Mike Brown who has been working as a teacher for more than 20 years. Mike has taught at several public schools in the region but saw a great demand for private education. He noticed that the current location of the school was underserved and set out to create a school to serve this population. Mike Brown has successfully led Southside Academy as its principal since the school’s inception and will continue to do so for the foreseeable future.

Mike Brown is supported by a team that has experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students, and achieving key goals.

Success Factors

Southside Academy is able to achieve success by offering the following competitive advantages:

• Location: Southside Academy’s location is near the center of town, giving members of our community easy access for parents and their children.
• Passionate and Skillful Teachers: Southside Academy hires teachers with strong academic backgrounds who are skillful in handling all types of children.
• Low teacher-to-student ratio: We provide a low teacher-to-student ratio so that every student gets personal attention from teachers to reach their highest potential.
• Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that good education is accessible to all families.

Financial Highlights

Southside Academy is currently seeking additional donations of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

• Salaries: $200,000
• School Materials (books, toys, desks, chairs, etc): $180,000
• Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, and marketing.
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Southside Academy.

Company Overview

Who is southside academy, southside academy’s history.

Southside Academy started as an idea from a group of school teachers, including Mike Brown. The teachers were university pals who are passionate about teaching and children. They have seen the gaps in education in St. Paul, Minnesota, and wanted to create a school that elevates the academic environment for the children of this area.

Their plans to build a school started in 2015, but it was only until April 2016 that they finally completed all the paperwork and met the legal requirements. Since then, Southside Academy has achieved the following milestones:

• Found a location and built the school
• Developed the school’s name, logo, and website
• Determined curriculum
• Hired teachers and other key employees

Southside Academy’s Services

Industry analysis.

Education is an essential foundation for a thriving society. It’s more important than ever before that every child has access to affordable, high-quality education. While public schools are an essential option for many low-income families, the education provided by private schools often results in higher test scores and more students moving on to top-tier universities.

The private school industry has experienced steady growth in the past five years. The key industry drivers are economic growth, the rise in numbers of K-12 students, an increase in the number of families with both parents working, and government initiatives to support education.

According to Polaris Market Research, this growth is expected to continue with a forecasted compound annual growth rate of 6.6% from now until 2030. This shows that Southside Academy has great potential to keep growing and expanding. We will have ample opportunities to grow our curriculum and offer services to students that help them reach their highest potential.

Customer Analysis

Demographic profile of target market.

Southside Academy serves the families and children of St. Paul, Minnesota. The area is mostly populated by young couples and new families that have disposable income and can pay a premium for their children’s education.

The precise demographics of the town in which our location resides are as follows:

Customer Segmentation

We primarily target the following three customer segments:

• Young children
• Young couples

Competitive Analysis

Direct and indirect competitors.

Southside Academy faces competition from other schools with similar profiles. A description of each competitor company is below.  

Waters Independent School

Founded in 1968, Waters Independent School is a non-profit and tax-exempt independent school system. The school is governed by an independent Board of Trustees and offers preschool through eighth-grade programs. WIS is accredited by the state’s Council of Independent Schools (FCIS).

Waters Independent School has small class sizes with low student-to-teacher ratios. Further, WIS’ Programs include a strong academic foundation coupled with programs in the arts, physical education, media/technology, foreign language, and extracurricular areas.  

Hill Preparatory School

Founded in 1923, Hill Preparatory School is a private, non-sectarian, coeducational, college preparatory day school. It offers PK-12 programs in a safe, student-centered environment. HPS supports its students through the challenges of the school year with one-on-one attention from dedicated faculty, robust services like The Learning Center and the College Center, and the most advanced educational technology. The campus spans 28 acres and has a new 60,000+ square foot facility.  

Future Leaders Preparatory School

Founded in 1968, Future Leaders Prep is a private school for PreK3-8th grade. FLPS offers preschool, elementary school, and middle school programs and offers the International Baccalaureate program of study for all students. Teachers are endorsed in gifted education through a master’s level grant with [local University]’s College of Education Gifted Program. In addition to the school, Future Leaders offers community programs such as music, dance, art, and theater lessons through the Community School of the Arts, youth sports in the Community School for Sports, and the 7-week summer camp.

Competitive Advantage

There are many schools in St. Paul, Minnesota but none of them provides the same quality of education that Southside Academy provides, specifically the following:

Marketing Plan

Brand & value proposition.

The Southside Academy brand will focus on the school’s unique value proposition:

• Providing premium education at an affordable price
• Providing a supportive and challenging place for children to learn
• Giving parents the assurance that their children will reach their full potential

Promotions Strategy

The promotions strategy for Southside Academy is as follows:

Social Media

Southside Academy will invest heavily in a social media advertising campaign. The school will utilize social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Publications

The school will place print advertisements in key local publications, including newspapers, area magazines, and business newsletters. Additionally, Southside Academy will print brochures and place them in specific locations frequented by target individuals.

Website/SEO

Southside Academy will invest heavily in developing a professional website that displays all of the features and benefits of Southside Academy. It will also invest heavily in SEO so that the school’s website will appear at the top of search engine results.

Direct Mail

Southside Academy will blanket neighborhoods with direct mail pieces. These pieces will provide general information on Southside Academy and incentives to enroll.

Southside Academy prices its tuition at a moderate price so our students and their families feel they are getting great value when choosing our school.

Operations Plan

The following will be the operations plan for Southside Academy.

Operation Functions:

• Mike Brown is the school Principal. He manages the teachers, directs the direction of education, and serves as the head of the school.
• Mike is joined by Amanda Johnson who acts as the Administrative Assistant for the school. She helps Mike with the operations of the school as well as the marketing and administrative functions.
• Mike has hired an extensive team of highly qualified educators. Together, they teach dozens of subjects, including biology, chemistry, social studies, and mathematics. Every teacher that works for Southside Academy is passionate about education and pushing their students to reach their highest potential.

Milestones:

Southside Academy expects to achieve the following milestones in the following six months:

• 3/202X Kickoff of promotional campaign to attract new students
• 4/202X Start donation campaign
• 5/202X Hire new teachers for the upcoming year
• 6/202X Achieve donation/funding goal
• 7/202X Finalize list of incoming students for next year
• 8/202X Start next school year

Financial Plan

Key revenue & costs.

Southside Academy’s revenues come from student tuition fees and donations from both individuals and corporations.

The major costs for the company will be staffing, marketing expenses, location maintenance, equipment, and materials.

Funding Requirements and Use of Funds

Southside Academy is currently seeking additional fundraising and capital of $600,000 in order to fulfill our mission. The breakdown of the funding may be seen below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 1: 200
• Year 2: 300
• Year 3: 400
• Year 4: 500
• Year 5: 600
• Tuition rate per year: $10,000

Financial Statements

Income statement.

Balance Sheet

Cash Flow Statement

School Business Plan FAQs

What is a school business plan.

A school business plan is a plan to start and/or grow your school business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your School business plan using our School Business Plan Template here .

What are the Main Types of School Businesses?

There are a number of different kinds of school businesses, some examples include: private K-12 school, charter school, virtual schools, independent schools, primary school, secondary education, or preschool.

How Do You Get Funding for Your School Business Plan?

School businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a School Business?

Starting a school business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A School Business Plan - The first step in starting a business is to create a detailed school business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your school business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your school business is in compliance with local laws.

3, Register Your School Business - Once you have chosen a legal structure, the next step is to register your school business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your school business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary School Equipment & Supplies - In order to start your school business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your school business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful school business:

• How to Start a School

Other Helpful Business Plan Templates

Nonprofit Business Plan Template

How to Write Schools Business Plan? Guide & Template

In today’s dynamic educational landscape, running a school isn’t just about providing quality education; it’s also about managing resources efficiently and ensuring sustainable growth. A well-thought-out business plan is the cornerstone of any successful educational institution. In this article, we’ll delve into the nuances of creating an effective schools business plan, exploring its importance, the funding avenues available, and the advantages it offers.

Download Now => Free School Business Plan Template

What is a Schools Business Plan?

A schools business plan is a strategic document outlining the objectives, operational structure, financial forecasts, and growth strategies for an educational institution. It serves as a roadmap, guiding administrators, investors, and stakeholders on the path towards achieving educational excellence and financial sustainability.

Why Do You Need a Business Plan for a Schools?

Strategic Direction: A business plan helps define the school’s mission, vision, and core values, providing clarity on its purpose and direction. Financial Planning: It facilitates financial forecasting and budgeting, ensuring prudent resource allocation and long-term financial stability. Risk Management: By identifying potential risks and challenges, a business plan enables proactive mitigation strategies, safeguarding the institution’s interests. Accountability: It fosters accountability among stakeholders by clearly articulating roles, responsibilities, and performance metrics.

Source of Funding for Schools Business

Funding a schools business can be sourced from various avenues, including:

• Government Grants: Funding allocated by governmental bodies for education.
• Private Investors: Individuals or organizations investing in the school.
• Tuition Fees: Revenue generated from student tuition and fees.
• Fundraising Events: Organizing events to raise funds from the community.
• Corporate Sponsorship: Partnering with businesses for financial support.

How to Write a Schools Business Plan?

Creating a schools business plan involves the following steps:

• Executive Summary: Provide a concise overview of the institution’s mission, objectives, and key strategies.
• Market Analysis: Evaluate the competitive landscape, target demographics, and demand for educational services.
• Operational Plan: Outline the organizational structure, staffing requirements, and day-to-day operations.
• Financial Projections: Prepare detailed financial forecasts, including income statements, balance sheets, and cash flow statements.
• Marketing Strategy: Define promotional tactics to attract students, engage parents, and enhance the school’s reputation.
• Risk Management: Identify potential risks and develop contingency plans to mitigate them.

Advantages of Starting a Schools Business

• Fulfillment of Educational Needs: Contributing to the community by providing quality education and fostering intellectual growth.
• Financial Sustainability: Generating revenue streams that support the institution’s growth and development.
• Autonomy and Flexibility: Having the freedom to innovate and adapt to changing educational trends and student needs.
• Positive Impact: Making a difference in the lives of students, families, and society at large by nurturing future leaders and citizens.

In the competitive landscape of education, a well-crafted schools business plan is indispensable for achieving sustainable growth and excellence. By outlining clear objectives, securing funding, and implementing effective strategies, educational institutions can not only thrive but also make a lasting impact on the community and future generations.

Schools Business Plan FAQs

How do I write a business plan for a private school?

To write a business plan for a private school, include an overview of your educational philosophy and curriculum, student demographic and market projections, competitor landscape and how you’ll differentiate, multi-year financial forecasts and capital requirements, ownership structure, leadership team and governance plans.

How do I write a business proposal for school?

Key elements to cover in a school business proposal are the student needs your model addresses, specifics of your academic program and curriculum, introductions to school leadership and operations team, projected expenses and revenue tied to student enrollment forecasts, key performance indicators to evaluate success.

How do you write an academic business plan?

When developing an academic-focused business plan include your credentials, educational programming details and research support, target student profiles tied to curriculum, how instruction will be delivered and assessed for quality, staffing requirements for growth, and enrollment expansion plans driving budget forecasts.

How long does it take to write a school business plan?

A thorough school business plan containing all key components like market sizing, competitor benchmarking, leadership overviews, detailed financial models factoring expenses like staffing, facilities and materials can typically take between 50–200 hours to thoughtfully write and refine.

Written by Ivan Smith

Hello, I'm Ivan Smith, a graduate with a Bachelor of Business Administration in Marketing. Currently, I'm actively engaged in practicing business plan writing.

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School Business Plan Template [Updated 2024]

School Business Plan

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

• Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
• Customer Analysis – The customer analysis provides an overview of your target customers.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
• Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
• Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Download our business plan template (including a full financial projections model and financial statements).

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School Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Here's how you establish a profitable private school.

Launching a private school is an ambitious endeavor that can have a profound impact on the lives of students and the community at large.

Whether you're an educator with years of experience or an entrepreneur with a vision for innovative learning, establishing a private school requires meticulous organization and a commitment to excellence in education.

In this blog post, we'll navigate you through the crucial stages of opening a private school, from the foundational idea to the celebratory first day of classes.

How you should prepare to establish a private school

Market research and concept, choose a concept.

Choosing a concept is one of the first steps in opening a private school because it will define the educational approach, the curriculum, the extracurricular activities, and the type of students you aim to attract.

This decision will influence your school's location, architecture, class sizes, teacher recruitment, tuition fees, and marketing strategy. A well-defined concept can help your school stand out in a competitive market and draw in families looking for a specific type of education for their children.

In essence, selecting the right concept is like deciding on the educational philosophy and values you want your school to embody before you start shaping the learning environment and engaging with the community.

To assist you in making an informed choice, we have summarized the most popular concepts for private schools in the table below.

Pick an audience

When establishing a private school, it's crucial to tailor your educational offerings to the specific audience you aim to serve.

For instance, if you're looking to attract families who value academic excellence, your school might focus on a rigorous curriculum with advanced placement courses and a strong STEM program. You'd likely choose a location that's in a community known for valuing education and possibly near academic enrichment centers or libraries.

Alternatively, if your target audience is parents who are interested in a holistic education for their children, your school might emphasize a curriculum that includes the arts, outdoor education, and social-emotional learning. The school's environment might be designed with open, natural spaces and located in a serene setting.

Identifying your target audience is essential because it shapes every aspect of your private school, from the curriculum and extracurricular activities to the design of the campus and its location. It's akin to customizing a service; you consider what the families and students need before shaping your educational product. This ensures that your school meets their expectations and needs.

Moreover, understanding your audience enables you to communicate with them more effectively. If you know who you're trying to attract, you can determine the best channels to reach them, such as educational fairs, local community events, or online platforms frequented by parents.

In our business plan for a private school , we have outlined different customer segments that could be relevant for your educational institution.

To provide a clearer picture of potential audiences for your private school, we've compiled a few typical examples below.

Get familiar with the industry trends

When launching a private school, it's crucial to stay informed about the emerging trends in the education sector and integrate them into your school's ethos and curriculum.

Trends in education can give insights into what parents and students are looking for in a school. By embracing these trends, you can attract families who are seeking an educational experience that aligns with contemporary values and prepares students for the future. Additionally, differentiating your school with innovative programs can set you apart from more traditional educational institutions.

For instance, we regularly update our business plan for a private school to reflect the latest educational trends. We believe this is essential for developing a competitive and forward-thinking educational environment.

One significant trend is the emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, as these areas are critical for future job markets. Schools that offer robust STEM programs can appeal to parents who want to ensure their children are prepared for technological advancements.

Another trend is the integration of social-emotional learning (SEL) into the curriculum, which helps students develop crucial life skills such as empathy, resilience, and effective communication.

Environmental sustainability is also becoming a key concern, with schools incorporating green practices and teaching students about ecological responsibility.

Moreover, in our digital age, offering coding and digital literacy courses can give students a competitive edge, while also enhancing their problem-solving and critical thinking skills.

We have compiled a list of more trends in the table below.

However, there are also some declining trends.

For example, traditional rote learning methods are becoming less popular as they do not foster the critical thinking and creativity that modern educational philosophies emphasize.

Also, schools that lack technological integration may fall behind, as digital skills are increasingly seen as essential for academic and professional success.

Finally, with a growing emphasis on personalized education, one-size-fits-all curriculums are being questioned for their effectiveness in meeting individual student needs.

Choosing the ideal location

Choosing the optimal location for your private school is a critical decision that can significantly influence its success and sustainability. This decision requires careful consideration of several key factors.

Understanding the local demographics is the first step. A thorough analysis of the community's composition, including the number of families, average income, and education levels, will help you determine the potential demand for your school. An area with a high concentration of families with school-aged children is ideal.

The school's visibility and accessibility are crucial. A location that is easily noticeable and reachable by various means of transportation can make it more attractive to parents. Look for areas with safe pedestrian pathways and convenient access to public transportation or major roads for easy drop-off and pick-up.

While competition from other private schools can be challenging, it also indicates a demand for educational services in the area. Researching the local educational landscape to identify gaps in the market can help your school stand out by offering unique programs or curricula.

Rent or property costs must be weighed against the potential for enrollment. Prime locations come at a premium, but they may justify the expense with higher visibility and accessibility. It's essential to ensure that the cost aligns with your financial projections and long-term budgeting.

Negotiating favorable terms for purchasing or leasing property can have a significant impact on your school's financial health. This might include long-term leases with fixed rates or options to purchase the property in the future.

Consider the growth potential of the neighborhood. Is the area developing in a way that could increase local enrollment? The ability to expand your facilities in the future without relocating can be a significant advantage as your school grows.

Proximity to community amenities, such as parks, libraries, and sports facilities, can enhance the appeal of your school to prospective families. These resources can be integrated into your school's programs and activities.

Using market research and demographic analysis tools can provide valuable insights into the best locations for your private school. These tools can help pinpoint areas with families that match your target demographic and are likely to value the educational services you offer.

The choice between a suburban and urban setting will depend on your school's mission and the community you aim to serve. Urban areas may offer a diverse student population and proximity to cultural institutions, while suburban areas might provide a more tranquil setting and potentially more space for facilities.

Being near residential developments or business districts can provide a steady stream of potential students, especially if your school offers programs that align with the needs of these communities, such as extended hours or extracurricular activities.

It's also vital to understand local zoning laws, educational regulations, and accreditation requirements to ensure that your chosen location is suitable for a private school. Compliance with these regulations from the outset can prevent costly adjustments and delays.

Finally, assessing the long-term viability of a location is essential. Consider any planned developments in the area that could impact your school, either positively by increasing the local population or negatively by introducing new competitors or raising property costs.

Startup budget and expenses

Calculate how much you need to start.

On average, the initial capital needed to open a private school can vary significantly, ranging from $250,000 to $500,000 for a small-scale operation to $1 million to over $5 million for a larger, more established institution with state-of-the-art facilities .

If you want to know the exact budget you will need for your own private school and also get a full detailed list of expenses, you can use the financial plan we have made, tailored to private schools . This excel file is designed to be user-friendly and will provide you with an instant and comprehensive analysis of your future project.

The budget can vary the most due to the location of the school. Prime locations in desirable neighborhoods or areas with high demand for private education tend to have higher property and rental costs, which can significantly increase startup expenses.

The size of the school is another major factor in determining the initial investment. A larger campus not only increases property costs but also requires more staff, classrooms, and resources, leading to higher operational costs.

The quality of facilities and educational resources is another significant factor. High-quality, modern facilities and resources are expensive but can attract more students and potentially justify higher tuition fees. Conversely, starting with more modest facilities can reduce initial costs but may impact the school's competitiveness and appeal.

If the available capital is limited, it's still possible to open a private school, but careful planning and prioritization are essential. The very minimum budget could be around $250,000 to $500,000 if you choose a low-cost location, minimize the size of your operation, lease instead of buy property, and manage much of the administrative work yourself. This approach requires a hands-on strategy, focusing on a niche educational philosophy or curriculum to stand out and reduce complexity and costs.

To make the most of a limited budget, consider the following tips.

Identify all your expenses

The expenses when starting a private school include facility acquisition or rental, licensing and accreditation, insurance, marketing and advertising, technology and software, staff hiring and training, curriculum development, and a reserve for unexpected expenses.

Acquiring or renting a facility that is safe and conducive to learning is one of the largest expenses. Costs can range from $50,000 to $500,000 or more, depending on the location, size, and condition of the property. This includes classrooms, administrative offices, and outdoor spaces.

Licensing and accreditation are essential for operating legally and ensuring educational standards. These costs can vary widely but typically range from a few thousand to tens of thousands of dollars, including state education department fees and regional accrediting body fees.

Insurance is critical to protect your school against liability, property damage, and other potential risks. Essential policies include general liability, property insurance, professional liability, and workers' compensation. Annual premiums can range from $5,000 to $20,000 or more, depending on the size of the school and the level of coverage.

Marketing and advertising are crucial for attracting students and building a reputation. Initial marketing efforts might cost between $2,000 to $10,000, including website development, online advertising, brochures, and open house events. The amount can vary based on the scale of the marketing campaign.

Investing in technology and software for student information systems, learning management systems, and administrative software is important. Costs can range from $5,000 to $50,000, depending on the sophistication of the systems you choose. Subscription-based services may have ongoing monthly fees.

Hiring and training staff is a significant expense, with initial costs for recruitment, background checks, and professional development. Setting aside $10,000 to $50,000 can help ensure you have qualified teachers and administrative staff. This also includes ongoing professional development and certifications.

Curriculum development is another key expense, which can include purchasing textbooks, licensing educational content, and developing unique programs. Initial costs can range from $5,000 to $25,000, depending on the breadth and depth of the curriculum offered.

Finally, setting aside a reserve for unexpected expenses or emergencies is crucial. A good rule of thumb is to have at least three to six months' worth of operating expenses saved, which could be anywhere from $100,000 to $500,000 or more, to cover unforeseen circumstances.

Here is a summary table to make it easier to digest. For a full breakdown of expenses, please check our financial plan for private schools .

Business plan and financing

Make a solid business plan.

Embarking on the journey of opening a private school requires meticulous planning and a clear vision, which is why crafting a business plan for a private school is indispensable.

Why is this so important? A business plan is the blueprint of your educational venture. It details your mission, educational philosophy, and the steps you will take to achieve academic excellence. It is also a critical tool for securing funding, as it shows potential investors and financial institutions the sustainability and profitability of your school.

A comprehensive private school business plan should encompass several key elements, including market analysis, financial projections, and operational strategies. Market analysis is crucial as it helps you understand the demand for private education in your area, the needs of potential students and parents, and the competitive landscape. This involves examining local demographics, assessing the performance and offerings of nearby schools, and identifying your school's unique value proposition.

Financial planning is equally vital. This section should detail your anticipated revenue streams, such as tuition fees, grants, and fundraising efforts, as well as expenses like faculty salaries, facility maintenance, and educational materials. It should also include financial statements like cash flow forecasts, income statements, and a break-even analysis. A robust financial plan provides a clear view of your school's fiscal prospects and operational sustainability. You can find a detailed example in our financial plan for a private school .

While there are commonalities between business plans for different types of ventures, a private school business plan has its unique focuses. For instance, it must emphasize academic program development, faculty recruitment and retention strategies, and compliance with educational standards and regulations. Additionally, the plan should address the physical infrastructure of the school, including classrooms, laboratories, libraries, and recreational facilities.

To develop a successful private school business plan, thorough research and realistic financial estimates are essential. Engage with the community to gauge interest and gather feedback on your proposed educational offerings. Consider the scalability of your school, potential for expansion, and how you might diversify your programs to meet changing educational needs.

Special attention should also be given to establishing a strong brand identity and marketing strategy that aligns with the values and expectations of your target audience. Whether it's through academic excellence, innovative teaching methods, or extracurricular enrichment, your school should stand out in a competitive market.

Success in establishing a private school is not solely based on the academic curriculum but also on strategic planning, understanding the educational market, prudent financial management, and effective execution of your operational plan.

Remember, a business plan is not static; it's a dynamic document that should be regularly reviewed and adjusted as your school develops and the educational landscape evolves.

Get financed

Concerned about how to finance your private school? There are multiple avenues to secure the necessary funds.

Financing for a private school can come from diverse sources, including attracting investors, securing loans from banks or financial institutions, and applying for educational grants or subsidies.

Each financing method has its own set of benefits and factors to consider.

Attracting investors means finding individuals or entities willing to provide capital in exchange for equity in the school. This can be advantageous as it doesn't require immediate repayment and can bring in a substantial amount of money.

However, it also involves relinquishing a share of ownership and possibly some degree of control over the school's operations and policies.

For a private school, this might be a viable option if you're looking to establish a school with high-quality facilities, a unique educational approach, or in a location with high demand for private education. To persuade investors, you'll need a robust business plan that shows the school's potential for growth, sustainability, and a clear grasp of the educational sector.

Securing a loan is another common method of financing.

While this option requires repayment with interest, it allows you to maintain complete ownership of the school. Loans can be used for a variety of purposes, such as constructing school buildings, equipping classrooms with the latest technology, or covering initial staffing costs.

Banks usually ask for a down payment or collateral, which might range from 20% to 40% of the loan's value. It's crucial to balance the amount of external financing to avoid overwhelming the school with debt. Ideally, the school's projected income should be sufficient to cover loan repayments while still allowing for educational quality and operational costs.

Grants and subsidies are another option, though they can be more challenging to obtain.

These funds are typically provided by government bodies or foundations that support educational initiatives. Grants and subsidies do not require repayment, but they often have stringent requirements and are highly competitive.

For a private school, grants might not be the primary source of funding but can be instrumental in funding special programs, scholarships, or infrastructure improvements.

To effectively secure financing, whether from lenders or investors, it's essential to prove the feasibility and financial viability of your private school.

This involves creating a detailed business plan that includes market analysis, an understanding of the educational landscape, comprehensive financial projections, and a strategic plan for student recruitment and retention. Your business plan should also emphasize what makes your school unique, such as specialized curricula, exceptional faculty, or innovative teaching methods.

Lenders and investors will evaluate your school based on criteria such as the credibility of the management team, the value of collateral offered, and the strength of the business plan.

They will scrutinize the financial projections of your school to determine if you can generate sufficient revenue to cover operational costs, repay debts, and still achieve educational excellence. A thorough understanding of the educational market, including trends, demographics, and competitive analysis, will bolster your case.

Below is a summary table of the various financing options mentioned for opening a private school, along with their advantages, considerations, and potential uses:

Legal and administrative setup

Permits and licenses.

Opening and operating a private school involves meticulous planning and compliance with various regulations and requirements to ensure the safety, education quality, and well-being of your students, as well as to safeguard your institution.

The specific permits, licenses, educational department regulations, inspection schedules, consequences of non-compliance, and insurance policies you'll need will differ based on your location, but there are common standards that are applicable in many areas.

First, you'll need to secure the necessary business permits and licenses.

This typically includes an educational institution license from your city or state, and possibly a business license. Depending on the services provided, you may also need additional certifications, such as a child care license if you offer pre-kindergarten programs, or accreditation from recognized educational bodies.

It's imperative to consult with your local government and educational authorities to understand the specific requirements for your region.

Regarding educational department regulations, private schools must comply with curriculum standards, teacher certification requirements, and student safety policies to ensure a high-quality educational environment.

This includes background checks for staff, adherence to building codes for educational facilities, and regular training for employees on emergency procedures. Educational department inspections are conducted to ensure compliance with these regulations. The frequency of inspections can vary, but they typically occur at least once every few years or more often if there are complaints or previous issues. Some jurisdictions may also require a pre-operational inspection before the school can open.

Non-compliance with educational department regulations can result in consequences ranging from fines to the revocation of the school's license to operate.

In severe cases, non-compliance can lead to legal action or the school's closure. It's crucial to take these regulations seriously and ensure your private school complies with all educational standards and safety requirements.

Insurance is another essential aspect of protecting your private school. At a minimum, you'll need general liability insurance to cover accidents or injuries that occur on your premises.

Property insurance is also vital to protect the school's physical assets from damage or theft. If you employ staff, workers' compensation insurance will likely be mandated by law to cover injuries or illnesses that occur as a result of their work.

Additionally, professional liability insurance, also known as errors and omissions insurance, might be prudent, as it can protect your institution in case of claims of educational malpractice or negligence.

Furthermore, considering student accident insurance could be beneficial to cover injuries that students may sustain while at school or during school-related activities.

Business Structure

The three common structures for opening a private school are Nonprofit Corporation, For-Profit Corporation, and LLC (Limited Liability Company). Each has their unique features and implications for your educational institution.

Please note that we are not legal experts (we specialize in educational consulting and financial planning) and that your choice should be based on the level of control you wish to maintain, the funding mechanisms you plan to use, your tax preferences, and your vision for the school's growth and legacy.

In simple terms, a Nonprofit Corporation is designed for institutions that operate for public benefit and can access grants and tax-exempt status. A For-Profit Corporation is aimed at generating profits for shareholders and has different tax implications. An LLC offers flexibility and protection, with potential benefits for smaller private schools.

Consider your long-term objectives, and consult with a financial advisor or attorney to make the best choice for your private school.

We’ll make it easier for you, here is a summary table.

Getting started to establish a private school

Offer development, design and lay out.

Designing and laying out your private school for operational efficiency and an optimal learning experience requires meticulous planning and strategic implementation.

Let's explore how you can accomplish this, focusing on student flow, balancing facility needs with budget, and ensuring health and safety.

Firstly, envisioning student flow is crucial.

Your school's design should facilitate a natural progression from the entrance to classrooms, administrative offices, the library, cafeteria, and recreational areas. This flow should be logical, minimizing congestion and ensuring a smooth transition from one area to the next. Place interactive displays or student work in common areas to engage students and celebrate their achievements.

This setup not only promotes a sense of community but also encourages students to take pride in their school environment.

Regarding the design to facilitate this flow, consider the layout's openness and accessibility.

Wide corridors, clear signage, and a logical arrangement of the space promote easy movement and a safe environment. The administrative area should be clearly marked and separate from the academic zones to reduce distractions and maintain a focused learning atmosphere. If your school includes recreational spaces, ensure they are comfortably distanced from classrooms to prevent noise interference.

Balancing the need for high-quality facilities with budget constraints is a challenge many schools face.

Start by prioritizing essential facilities that directly impact the quality of education, such as well-equipped classrooms and science labs. These are worth investing in because they are the core of your school's educational offerings. For other items, consider partnering with local businesses or applying for grants to fund technology or sports equipment.

Additionally, plan for facilities that offer versatility and adaptability, like multi-purpose halls or modular classrooms, to get the most value for your investment.

Health and safety in the school layout are non-negotiable. Your design must incorporate zones designated for different activities to prevent accidents and ensure a secure environment. For example, separate areas for sports, dining, studying, and relaxation ensure that each aspect of school life is contained and managed effectively. Install handwashing stations at key points, especially near the cafeteria and restrooms, to encourage regular hand hygiene among students and staff.

Specific protocols for emergency procedures, classroom cleanliness, and maintenance are crucial for safety and compliance. Implement a system that ensures all facilities are regularly cleaned and maintained, with safety equipment like fire extinguishers and first aid kits readily accessible.

Train your staff thoroughly in health and safety practices, emphasizing the importance of regular drills, maintaining a clean environment, and monitoring student well-being.

Regularly review and update these protocols to comply with local education regulations and best practices.

Craft your offer

Your curriculum and educational programs will be the cornerstone of your private school's success (or the reason for its struggles).

To begin, understand the educational needs and preferences of your target market through direct engagement, such as parent-teacher meetings, feedback forms, and social media interactions, as well as indirect research, like analyzing educational trends in your region and reviewing the offerings of successful competitor schools.

Once you have a comprehensive understanding of what parents and students are looking for, you can start to develop a curriculum that not only meets their educational needs but also distinguishes your school from others.

Incorporating local culture and global perspectives into your curriculum is an excellent way to enhance its relevance and appeal. This approach not only prepares students for local community involvement but also equips them with the skills needed to compete in a globalized world. Forge partnerships with local organizations and international educational institutions to provide a diverse range of learning experiences. This knowledge allows you to plan your educational programs with a balance of local relevance and international standards, offering special programs that can attract parents looking for a comprehensive education for their children.

To ensure your school's educational offerings stand out in a competitive market, focus on innovation and excellence.

This can be achieved by offering specialized programs that are rare to find elsewhere, such as STEAM (Science, Technology, Engineering, Arts, and Mathematics) initiatives, language immersion programs, or courses that focus on environmental stewardship and sustainability. Sharing the success stories of your alumni and the achievements of your current students can also add a unique appeal.

Ensuring consistency and quality in your educational delivery involves setting high standards and clear learning outcomes.

This can include a well-structured curriculum, ongoing professional development for your teaching staff, and regular assessments to monitor student progress. Consistency is key to building trust with parents and students, as they will know exactly what to expect in terms of educational quality and student support. Invest in high-quality teaching resources and technology, and be prepared to continuously update your curriculum to ensure it meets the highest educational standards.

Additionally, utilizing feedback from students and parents is crucial for the continuous improvement and refinement of your school's educational programs. Create channels for feedback, such as suggestion boxes, online forums, and parent councils, to understand what your stakeholders appreciate and where there might be room for enhancement.

Be open to constructive criticism and willing to implement changes based on stakeholder input. This not only aids in refining your educational offerings but also demonstrates to students and parents that you value their opinions, fostering a sense of community and encouraging long-term engagement with your school.

Determinate the right pricing

When opening a private school, it's crucial to establish a pricing strategy that balances profitability with the perceived value of the educational services you provide. Here's a structured approach to setting your tuition fees.

Firstly, you must calculate your costs comprehensively. This includes teacher salaries, administrative staff wages, facility maintenance, utilities, educational materials, technology, extracurricular programs, and any other operational expenses. Understanding these costs is fundamental to ensure that your tuition fees cover them and yield a sustainable profit margin.

Next, examine the competitive landscape. Research other private schools in your area to understand their pricing structures. While you don't need to match or undercut their fees, this information will help you position your school within the market.

Understanding the demographics and economic profiles of the families you aim to attract is essential. Gather insights through community engagement, surveys, or open houses to determine what parents value most in their children's education and what they are willing to pay. This will help you identify a price point that reflects the quality of your school without alienating potential customers.

Psychological pricing can also be applied in the educational sector. For example, setting tuition at $9,950 instead of $10,000 can make the cost seem significantly lower, even though the difference is relatively small. However, you should maintain the perceived prestige and quality of your school, so use this strategy with caution.

The perceived value is critical in justifying your tuition fees. This can be enhanced by the school's academic reputation, the qualifications of your teaching staff, the breadth of your curriculum, and the quality of your facilities. Providing an exceptional educational experience, including personalized attention, state-of-the-art resources, and a safe and nurturing environment, can support higher tuition fees because parents perceive a greater value in the education their children receive.

Consider implementing flexible payment plans or early payment discounts to accommodate different financial situations and encourage timely enrollment. Additionally, offering scholarships or sibling discounts can make your school more accessible and appealing to families with multiple children.

For new programs or expansions, introductory pricing can attract early adopters. Once the program is established and its value recognized, you can reassess the fees based on demand and operational costs.

Online courses or supplementary programs might have different cost structures compared to in-person offerings. Pricing for these should reflect the savings on physical resources while still providing value. Exclusive online discounts or package deals can also incentivize enrollment in these programs.

Finally, be cautious with discounting. While financial aid and scholarships are important for accessibility and diversity, frequent or deep discounts can undermine the perceived value of your school. Use discounts judiciously to maintain the integrity and reputation of your institution.

By carefully considering these factors, you can set tuition fees that reflect the quality of education you provide, meet operational costs, and ensure the financial health of your private school.

Manage relationships with your suppliers

Poor relationships with suppliers could significantly hinder your private school's ability to provide a high-quality education.

On the contrary, building strong ties with educational resource suppliers and service providers will ensure the steady availability of top-notch educational materials and support services.

Regular communication, timely payments, and expressing appreciation for their products and services can foster loyalty and reliability. Be transparent about your expectations and needs, and whenever possible, visit their operations. This deepens your understanding of their processes and challenges, enabling you to work together more effectively.

Additionally, consider long-term contracts for key educational resources to secure better prices and guarantee supply, but also maintain a network of backup suppliers to mitigate risks of shortages.

For managing educational resources, inventory management techniques such as First-In, First-Out (FIFO) are essential. This approach ensures that older resources are used before newer deliveries, reducing the risk of outdated materials. Regularly monitor inventory levels to adjust orders according to curriculum changes and student enrollment, avoiding overstocking and minimizing obsolescence. Implementing a just-in-time (JIT) inventory system can also be effective, where resources are ordered and received as needed for the academic year, though this requires precise forecasting.

Technology can significantly improve resource management and reduce waste in a private school.

Implementing an inventory management system that integrates with student information systems (SIS) allows for real-time tracking of resource levels and usage data. This technology can help predict needs more accurately, streamline ordering processes, and identify trends that can inform curriculum development and educational strategies.

Additionally, digital tools can facilitate better communication with suppliers, enabling more efficient order adjustments and collaboration.

Scaling educational offerings presents challenges such as maintaining curriculum consistency, managing increased costs, and ensuring educational quality. Address these challenges by standardizing teaching materials and processes, training staff thoroughly, and investing in technology that can increase efficiency without compromising educational quality.

Scaling up also means more educational resources, so negotiate pricing with suppliers for bulk purchases without sacrificing resource quality. Quality control becomes even more critical as enrollment increases, requiring strict adherence to educational standards and more frequent reviews.

Implementing effective cost control measures involves scrutinizing every aspect of sourcing and using educational resources and services. Regularly review and negotiate with suppliers to ensure you're getting the best prices without compromising quality.

Also, consider alternative resources that may offer cost savings or seasonal pricing advantages. Utilize technology to track and analyze costs, waste, and resource levels to identify areas for improvement. Reducing waste not only cuts costs but also aligns with sustainable practices, appealing to environmentally conscious parents and stakeholders.

Hire the right people

When opening a private school, you should carefully consider the staff you need to ensure a high-quality educational environment. Initially, you may not need to hire a full complement of staff, but there are certain key roles that are essential from the start.

At the core, your private school will require a team that covers instruction, administration, and support services.

For instruction, you'll need qualified teachers who are experts in their subject areas and have a passion for teaching and developing young minds. A principal or headmaster with strong leadership skills and educational experience is crucial to set the academic standards and oversee the entire school operation.

For administration, administrative staff including admissions officers and office managers are vital to handle the day-to-day operations, manage student records, and communicate with parents and the community. A financial manager or accountant who can oversee the school's budget, payroll, and financial planning is also important.

Support services such as maintenance staff, IT specialists, and school counselors are essential to maintain the school's infrastructure, support the technology needs of the staff and students, and address the emotional and academic well-being of the students, respectively.

Some roles, like extracurricular coaches, specialized subject tutors, or additional administrative assistants, may not be necessary right away and can be added as the school grows and the demand for these services increases. Outsourcing can be a strategic option for certain services, such as IT support or janitorial work, to allow your core team to focus on education and student development.

When hiring, prioritize candidates with the appropriate educational qualifications, teaching experience, and a commitment to fostering a positive learning environment.

For teachers, look for a combination of formal education credentials, teaching certification, and classroom experience. Administrative staff should have experience in educational administration, strong organizational skills, and excellent communication abilities. For leadership roles like the principal, seek out individuals with a proven track record in educational leadership and a vision for school success.

To ensure a good fit with your school's culture and values, consider including teaching demonstrations, interviews with multiple stakeholders, and thorough reference checks in your hiring process.

Seek candidates who are passionate about education and have the adaptability to work in a dynamic school environment.

Finding the right candidates can be challenging, so utilize education job boards, teacher recruitment agencies, and professional education networks. Attending education job fairs and partnering with universities can also be effective strategies. Offering professional development opportunities can attract high-quality candidates looking to advance their careers.

Here is a summary table of the different job positions for your private school, and the average gross salary in USD.

Running the operations of your private school project

Daily operations.

Running a private school efficiently is key to providing quality education and ensuring smooth daily operations. By adopting the right strategies, you can create an environment that is conducive to learning and growth.

Firstly, implementing a School Management System (SMS) tailored to the needs of educational institutions can greatly enhance your administrative efficiency.

Choose an SMS that integrates student information, academic records, and financial management. This integration allows you to monitor student progress, manage class schedules, and handle billing and payments seamlessly.

Many advanced SMS platforms also include communication tools, which facilitate better interaction with parents and students. These tools can support announcements, homework assignments, and even parent-teacher conference scheduling.

For academic management, you'll want software that can track student performance and attendance accurately.

The best systems provide analytics on student grades and attendance patterns, helping you identify areas where students may need additional support. This can lead to targeted interventions and improved educational outcomes.

Effective supplier management is also crucial for a private school, particularly when it comes to educational materials and technology.

Establish solid communication channels with suppliers and set clear expectations about delivery times, product quality, and payment terms. A strong relationship can lead to better service and possibly discounts. It's also prudent to have alternative suppliers to ensure that educational materials are always available when needed.

Creating a positive work environment for your teaching and administrative staff is essential. This includes regular professional development, transparent communication of goals and expectations, and constructive feedback.

Recognizing and rewarding excellent performance can boost morale and motivation. It's also important to create fair work schedules that respect your employees' work-life balance.

Ensuring a positive experience for students and parents begins with the school's atmosphere, the quality of education, and the service provided by your staff.

Train your staff to be approachable, professional, and supportive. Encourage them to know students and parents, making the educational journey feel personalized and attentive.

Maintaining a clean and safe school environment, with clear signage and an organized layout, also contributes to a positive experience.

Effective customer service policies for a private school might include a commitment to educational excellence, clear communication channels for concerns and suggestions, and a system for collecting and responding to feedback.

Make it easy for parents and students to provide feedback, whether through your school's website, parent-teacher meetings, or via official communication channels. Address feedback promptly and constructively, showing that you value their input and are dedicated to continuous improvement.

When handling complaints, you should listen fully before responding. Apologize if necessary and offer a solution, such as additional support or a meeting to discuss the issue further.

Use negative feedback as a chance to refine your educational approach, facilities, or services. Turning a challenging situation into a positive outcome can often result in strengthened trust and loyalty from parents and students.

Revenues and Margins

Know how much you can make.

Understanding the financial dynamics of a private school is crucial for its sustainability and growth.

We have an in-depth article on the financial management of private schools that provides extensive details. Here, we'll highlight some key points.

One important metric for private schools is the average tuition fee per student. This figure represents the average amount a family pays for one child's education per year.

The average tuition fee can vary widely depending on the type of private school. For elite preparatory schools, which offer extensive extracurricular activities and advanced placement courses, the average tuition fee might range from $20,000 to $40,000 annually.

For parochial schools, which may be subsidized by religious organizations, the average tuition fee could be lower, perhaps $5,000 to $15,000 per year.

Montessori and other alternative education schools might have tuition fees that fall somewhere in the middle, potentially $10,000 to $25,000 annually, depending on their programs and facilities.

When it comes to revenue, private schools have a broad range. Urban private schools in affluent areas might see annual revenues of $1 million to $10 million , depending on their size and reputation.

Rural private schools, with a smaller potential student base, might expect annual revenues in the range of $500,000 to $3 million .

Newly established private schools often face lower revenues as they work to attract students and build their reputation. Initial annual revenues might not exceed $250,000 .

Conversely, established private schools with strong alumni networks and high student retention rates can enjoy stable and substantial revenues.

Elite preparatory schools, with their higher tuition fees and often larger endowments, can sometimes exceed $10 million in annual revenue .

Parochial schools may have more variable revenues due to their reliance on both tuition fees and donations from their affiliated religious organizations.

Private schools don't just rely on tuition fees for revenue. They have multiple streams that contribute to their financial health.

If you're looking for inspiration, here's a table that outlines various potential revenue streams for a private school.

Understand your margins

As with any business, understanding the financial health of a private school is crucial for its sustainability and growth. Revenue alone does not paint the full picture; we must delve into the expenses and margins to gauge the true profitability of the institution.

Let's explore the gross and net margins, which are key indicators of a private school's financial performance.

To calculate your own margins and get a precise figure for potential profit, you can adjust the assumptions in our financial model designed for private schools .

The typical range of gross margins for private schools can vary, often ranging from 60% to 80%.

Gross margin is calculated by subtracting the cost of services (COS), which includes direct costs associated with providing educational services such as teacher salaries, classroom materials, and other educational expenses, from the tuition and fees revenue, then dividing this number by the total revenue, and multiplying by 100 to get a percentage.

Net margins consider not only the COS but also all other expenses a private school incurs, such as facility maintenance, administrative expenses, marketing, and taxes. This figure is obtained by subtracting all operating expenses from the gross profit.

Net margins offer a more complete view of a private school's profitability and are typically lower than gross margins, with averages often ranging from 10% to 20% across the sector, reflecting the tighter profitability after all costs are considered.

Different types of private schools—day schools, boarding schools, and specialty schools—can have varying profit margins due to differences in their operational models, scale, and target demographics. Here is a table to illustrate these differences.

It's evident that the margins of a private school are influenced by factors such as the range of programs offered, tuition strategy, and scale of operations.

A broad range of programs can attract more students but may increase operational complexity and costs. Tuition strategy is critical; fees must be competitive yet sufficient to cover costs and yield a profit. Scale of operations can impact cost efficiencies, with larger schools often benefiting from lower per-unit costs.

Ongoing expenses that affect private school margins include teacher salaries, facility maintenance, administrative costs, and marketing. Salaries are a significant expense, as quality education is heavily reliant on skilled staff. Facility costs can vary greatly depending on location and amenities offered, and marketing is essential to maintain and grow enrollment.

Private schools that focus on niche markets, such as Montessori or International Baccalaureate programs, may experience different margin dynamics compared to more traditional private schools.

While niche schools can command higher tuition fees, they also face higher operational costs and potentially limited market size, which can impact overall margins.

External factors such as economic conditions, demographic shifts, and educational trends also play a crucial role in private school margins. Economic downturns can affect families' ability to pay tuition, while demographic trends can influence enrollment numbers. Staying current with educational trends and adapting programs accordingly can help manage these fluctuations.

Addressing the challenge of maintaining healthy margins in the face of rising operational costs is significant. Private schools can counter these challenges through efficient cost management, strategic tuition pricing, optimizing operations for energy efficiency, and investing in technology for administrative productivity.

Regular tracking and analysis of financial performance (which can be done with our financial model specifically for private schools ), including gross and net margins, is essential for ensuring the financial health and long-term viability of a private school.

Implement a strong marketing strategy

Marketing for a private school doesn't have to be an intricate puzzle. We understand that you'll be focused on providing quality education and managing the day-to-day operations of your school, so we'll keep our marketing strategy recommendations straightforward and impactful, as outlined in our business plan for a private school .

Developing a brand for your private school is essential.

Your brand represents how students, parents, and the community perceive and remember your school. It's more than just your emblem or the school colors; it's the culture, educational philosophy, and the experiences you offer. Your brand should mirror the excellence of your educational programs, the environment of your school, and the values you uphold, such as academic excellence, character development, or innovation. A strong brand differentiates your school in a competitive market and fosters a committed community.

Begin your marketing plan by identifying your target audience. Who are the families you aim to attract? What are their priorities? Do they value a rigorous academic curriculum, a strong sports program, arts integration, or a particular educational philosophy? Knowing your audience will shape your branding and promotional efforts.

When it comes to promotion, social media and digital marketing are potent channels for private schools. Platforms like Facebook, Twitter, and LinkedIn are ideal for sharing your school's achievements, events, and educational content.

Provide a glimpse into daily school life, which adds a personal connection and demonstrates the dedication and passion of your staff.

Parent testimonials and student success stories can build credibility and inspire prospective families to consider your school. Educational insights or thought leadership articles can also engage your audience, positioning your school as a leader in education.

Content strategies that resonate with private schools include highlighting unique programs, showcasing student-led projects, celebrating academic and extracurricular accomplishments, and emphasizing community service initiatives. Partnering with local organizations or educational influencers can also increase your visibility.

However, not every tactic will be suitable for your school. For instance, if your school prides itself on a specialized curriculum, broad advertising that doesn't speak to that focus may not be the best investment. Similarly, if your target demographic is local families, international marketing efforts might not be relevant.

Even with a modest budget, there are clever ways to attract new students.

First, consider hosting open house events or educational seminars that can showcase your school's strengths directly to interested families. This not only promotes enrollment but also enhances your school's profile.

You can also offer trial classes or summer programs to give families a taste of your school's offerings.

Collaborating with local businesses and community organizations can extend your reach and build partnerships.

Implementing a referral program can motivate current families to recommend your school to others. Simple referral incentives or recognition programs can be quite effective.

Lastly, never underestimate the influence of word-of-mouth marketing. Encourage your satisfied families to share their positive experiences, perhaps by offering a discount or special recognition for successful referrals.

Grow and expand

We want your private school to thrive and become a beacon of educational excellence. The insights provided here are intended to help you along this journey.

Imagine your private school is already performing well, with a strong reputation and a healthy financial position. Now it's time to consider how to scale and expand your educational services.

There's always potential for greater impact, and we're here to support you in realizing that potential.

Also, please note that there is a 5-year development plan tailored for private schools in our business plan template .

Successful private school administrators often possess qualities such as vision, leadership, a commitment to educational excellence, and the ability to connect with students, parents, and the community. These traits are essential as they guide the strategic growth of their institution.

Before adding new programs or expanding grade levels, consider the existing demand in your community, the compatibility of new offerings with your current curriculum, and how these changes will impact your operations.

Market research is critical in this decision-making process. By understanding the educational needs, demographic trends, and the success of similar programs elsewhere, you can make informed decisions that align with your school's mission and community expectations.

Evaluating the success of current operations involves looking at enrollment trends, parent and student feedback, and operational efficiency. If your school consistently meets or exceeds enrollment targets, receives positive feedback, and operates effectively, it may be time to consider expansion.

Opening additional campuses should be based on clear evidence of demand, a deep understanding of the target demographic, and the financial health of your existing operation.

Franchising offers a way to expand with lower capital risk, leveraging the entrepreneurial spirit of franchisees. However, it requires a strong brand, proven educational systems, and the ability to support franchisees. Opening owned branches provides more control over educational quality but requires more capital and direct management. Each model has its benefits and challenges, and the choice depends on your strategic goals, resources, and preferred growth path.

Digital channels, including online learning platforms and social media, can significantly enhance a private school's reach and educational offerings. Establishing an online presence allows you to cater to students beyond your immediate geographic location, adapting to the increasing demand for flexible learning options.

This strategy requires an understanding of digital education trends, logistics for virtual classrooms, and maintaining educational quality in a digital environment.

Branding is crucial as it differentiates your school in a competitive market. A strong, consistent brand identity across all campuses and platforms can enhance community loyalty and attract new families. Strengthen your brand by ensuring that every interaction reflects your school's values, culture, and commitment to educational excellence.

Maintaining consistency across multiple campuses is challenging but essential. This can be achieved through comprehensive operational manuals, teacher training programs, and quality control systems.

Regular visits and audits, along with fostering a strong, shared culture, help ensure each campus upholds the standards that contributed to your original site's success.

Financial metrics and business benchmarks indicating readiness for expansion include consistent profitability, a robust cash flow, and meeting or exceeding enrollment projections over a significant period.

Additionally, having a scalable business model and the operational capacity to support growth is crucial.

Partnerships with other educational institutions and participation in community events can introduce your school to new families and markets. These opportunities allow for creative collaboration, community engagement, and brand visibility, contributing to your school's growth.

Scaling educational services to meet increased demand involves considerations such as faculty recruitment, facility upgrades, and possibly expanding your campus. Ensuring that your educational delivery can handle the increased volume without sacrificing quality is key.

Finally, it's essential that your expansion efforts stay true to your school's core values and long-term vision. Growth should not come at the expense of the educational integrity and community trust that made your school successful in the first place.

Regularly revisiting your business plan and values can help ensure that your expansion strategies align with your vision and mission, sustaining the essence of your private school as it grows.

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New School Business Plan

Step 1: school overview, step 2: executive summary, step 3: school services.

• Literacy services
• Numeracy services
• Meeting accreditation standards
• Foundations in science and mathematics
• Foundations in geography and history
• Giving extracurricular activities
• Giving books and school materials

Step 4: Mission Statement and Vision Statement

Step 5: job description, step 6: swot analysis.

• Strengths – What is the ace of your school against your competitors?
• Weaknesses – On what aspects are your school lacking?
• Opportunities – Where does your school excel in teaching?
• Threats – What can make a student leave your school?

Step 7: Market Research

Step 8: sales plan, step 9: publicity plan, step 10: school budget, share this post on your network, you may also like these articles.

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How to Start a School

Starting Your Own School

Anyone can start a school. All you need is an idea and the drive to make it happen. But there are a few things you need to know before you get started. In this article, we will outline the steps you need to take, the permits and licenses you need, and how to find funding.

Importantly, a critical step in starting a school is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps to Starting a School

Choose the name for your school.

The first step to starting a new school is to choose your school’s business name.

This is a very important choice since your business name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your school:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your school.

Develop Your School Business Plan

One of the most important steps in starting a school is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your school.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your school.
• Company Overview – this section tells the reader about the history of your school and what type of school you operate. For example, are you a private school, religious school, charter school, boarding school, Montessori school, or a type of trade school such as a cosmetology school or welding school? You should also include information about the grade levels of your students.
• Industry Analysis – here you will document key information about the education industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target students are and their demographics. For example, how old are they? Where do they live? What do they find important when paying for educational services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage ({i.e., small class size, new facilities, low tuition fees, unique mission or curriculum, etc.)
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your school be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract students to your school? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing and faculty needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Administrative Team – this section details the background and key qualifications of your school’s administrative team, key staff members and faculty members and their job descriptions.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your school make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your school?

Choose the Legal Structure for Your School

Next you need to choose a legal structure for your school and register it and your business name with the Secretary of State in each state where you operate your school.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the school and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a school together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a school include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a school is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Finish Your Business Plan Today!

Secure startup funding for your school (if needed).

In developing your business plan, you might have determined that you need to raise funding to launch your new school.

Secure a Location for Your School

Having the right space can be important for your school, particularly if you’d like to meet clients there.

To find the right physical space, consider:

• Driving around to find the right areas while looking for “for lease” signs
• Contacting a commercial real estate agent
• Doing commercial real estate searches online
• Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

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Register Your School with the IRS

Next, you need to register your school with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Open a Business Bank Account

It is important to establish a bank account in your school’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your school’s needs and establish a relationship with them

Get a Business Credit Card

You should get a business credit card for your school to help you separate personal and school-related expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your school. This includes the name of your school, the address of your school, and the type of school you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

• General Business License : getting your Articles of Incorporation as discussed above
• Sales Tax License or Tax-Exempt Status : for selling products and/or taxable services or to establish if you are a nonprofit organization
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a school building or land for a particular purpose
• Food Service, Processing and/or Warehouse Licensing : to ensure safe food preparation
• Health Facility Licensing & Certification : to ensure safe rendering of healthcare services
• Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

Get Business Insurance for Your School

Other business insurance policies that you should consider for your school include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Commercial auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your school against claims of professional negligence.

Buy or Lease the Right School Equipment

The equipment and tools you need will depend on the type of school you start. In general, you will need to buy or lease:

• Classroom furniture and equipment, such as desks, chairs, measuring tools and other items that are necessary for your students
• Lab instruments and equipment, such as microscopes, telescopes, beakers and other supplies that are required to perform experiments in science classes
• Teaching aids for your elementary school teachers
• Office equipment, including computers, printers and other tools that are useful for administration
• Laptop or desktop computers for your students to use in the classroom

Develop Your School Marketing Materials

Marketing materials will be required to attract and retain students to your school.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your school. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional school website provides potential students with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how students and families perceive your school.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help students and others find and interact with your school.

Purchase and Setup the Software Needed to Run Your School

Most schools need accounting software and student information systems to manage and track their student enrollment, grades, and schedules.

For accounting, you will need software that can generate invoices and track inventory and expenses. Your software should also allow you to create purchase orders and track vendor discounts. While there are many different software options available, some of the most popular programs for accounting include QuickBooks and Xero.

Most schools require their teachers to use a student information system (SIS). An SIS is a centralized database that manages class rosters, attendance records, grades, and more.

The right SIS will make your job as a school administrator easier, improve the efficiency of record keeping and reporting, and provide valuable insights into your students’ learning experiences.

Open for Learning

How much does it cost to start a school.

In general, the costs for starting a new school can range from $200,000 to $1,000,000 depending on the type of school you are starting.

The cost of starting a school will generally include:

• Inventory and equipment rentals for traditional lab-based classes
• Curriculum design and books
• Marketing expenses
• Licenses and permits
• Business insurance
• Administrative overhead (salaries for your administration team, staff and faculty, computers, software licenses)

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

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Plan template bundle, education business plan template bundle, 25+ school business plan templates in doc | pdf, 1. bible school business plan template, 2. school business plan template, 3. music school business plan template, 4. simple middle school business plan template, 5. free self-sufficient school business plan template, 6. free primary school business plan template, 7. free basic school business plan worksheet, 8. free sample primary school business plan template, 9. free school admission business plan template, 10. free basic primary school business plan, 11. community school business plan with executive summary, 12. free preschool daycare / childcare business plan, 13. free students secondary school business plan, 14. free business plan for charter schools template, 15. free independent public school business plan, 16. free draft quarterly school project business plan, 17. hospitality school business planner with introduction, 18. free senior high school business plan template, 19. nursery & primary kindergarten kids school business plan, 20. free school management & business continuity plan, 21. free school education improvement business plan, 22. free school business continuity plan form, 23. free charter school business plan outline, 24. free private school business plan template, 25. free school business lesson plan template, how to create a highly effective preschool business plan, step 1: create the cover page, step 2: create a summary of what you want to build, step 3: give an analysis of the market, step 4: propose how you wish to achieve your goals, step 5: calculate and estimate the costs, what is a perfect business plan, how to make the perfect business plan, step 1: make a proper analysis, step 2: mention purpose, step 3: make a government outline, step 4: try to make an execution, step 5: keep your financial statement, step 6: follow the appendix, plan templates.

A business plan helps you with a new project, product, service, or system when managing a company. Students, teachers, and administrative members can also improve their education for secondary school, primary school, or other preschool kids. Moreover, you can also launch a new course for your private high school and secondary school subjects like music, art, and any lesson. We understand that the content and research take time, so we provide you with school business plan templates .

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Private School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Are you about starting a private school (nursery, primary or high school)? If YES, here’s a complete sample private school business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a private school. We also took it further by analyzing and drafting a sample private school marketing plan template backed up by actionable guerrilla marketing ideas for private schools. So let’s proceed to the business planning section.

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One of the best things that can happen to anyone is to have a private school. This is one very lucrative business that will continue to rake in money for its owners. As an aspiring entrepreneur who is looking towards starting a business, you should ensure that whatever business you intend to start, you make sure that it is located in an appropriate place.

For example; if you want to start a private school, it will be a wrong business judgment if you decide to site the school close to an industrial area or close to a market. Aspiring entrepreneurs therefore are urged as a matter of necessity to ensure that they carry out a thorough market research and feasibility study of the industry they intend to go into before investing their hard earned money and time.

It is known fact that the demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location. In some cases, students with special needs cannot cope in public schools hence the need for private schools.

If you think starting a private school business sounds like what you want to do. Then you may want to use the business plan below as a guide.

A Sample Private School Business Plan Template

1. industry overview.

Private schools which is also known in the united states as independent schools, non-governmental, or non – state schools are schools that are not administered by either the local, state or the federal governments; hence, they have the right to select their students and are funded in whole or in part by charging their students tuition fees, rather than relying on mandatory taxation through public (government) funding.

Some private schools have structure in place that offer scholarships to some students, which makes the cost cheaper, depending on a talent such as sport scholarship, art scholarship, academic scholarship the student may be brining to the private school, financial need, or tax credit scholarships that might be available.

The Private Schools industry comprises of primary that is kindergarten through sixth grade and secondary that is seventh through 12th grade) educational institutions that are predominantly funded through enrollment and tuition fees from students and of course from other private sources.

Recent reports released by IBISWORLD shows that the revenue for the Private Schools industry is expected to increase, as the economy continues to recover. The indicated that during the five years to 2016, enrollment decreased, which was a trend attributable to rising costs and competition from charter schools.

However, going forward, in the next five years, household income is anticipated to increase, making it easier for families to afford private-school tuition. Additionally, enrollment declines will lesson, resulting in more stable demand for private schools

In the United States of America and of course in most countries of the world, The Private Schools industry is indeed a large and thriving industry. Statistics has it that The Private Schools industry in the United States of America, is worth $52 billion, with an estimated growth rate of 0.1 percent.

There are about 25,742 registered and licensed (accredited) Private schools scattered all around the United States of America and they are responsible for employing about 644,320 people.

Aside from Catholic schools, which is the second largest sector after government schools, with around 21 percent of secondary enrollments, no other private school can boast of dominating the market; every player in the industry can comfortably compete in the industry.

It is important to state that the barriers to entry into the Private Schools industry are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

With this, it is obvious that a new entrant into the private school industry cannot offer this. Reputation indeed is imperative to parents’ decisions when shopping for private school for their wards. This is so because the quality of education cannot be assessed until well after it is complete.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. Even though this might seem like a saturated industry, the industry is still pretty much open for aspiring school proprietors and proprietress to still come in and compete.

As a matter of fact, if you conduct your research and feasibility studies very well before starting your own private school couple with impressive profile of your faculty members, you are likely going to struggle less to make headway in the industry.

2. Executive Summary

Rolland Gyros International Private School is an international private school that will be located in a well – populated residential estate in Ashville – North Carolina, United States of America.

We are a standard private school that is composed of primary (kindergarten through sixth grade) and secondary (seventh through 12th grade) educational institution that will be predominantly funded through tuition fees and levies from students and of course from other private sources.

Rolland Gyros International Private School is a client-focused and result driven private school that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pockets of our clients (students and parents alike).

We will offer standard and professional teaching services in a highly secured and conducive learning environment to all our students that is primary (kindergarten through sixth grade) and secondary (seventh through 12th grade). We will ensure that we work hard to meet and surpass all our students’ expectations and educational goals whenever they enroll in our tutorial college.

At Rolland Gyros International Private School, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional educationist cum teachers in various subjects who are well experienced and passionate in imparting knowledge to students at various learning ladder.

Rolland Gyros International Private School will at all time demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

We have plans to offer learning platforms to people with both learning disability and physical disability (especially the blind, the dumb and the deaf).

Our overall business goal is to position our private school to become the leading tutorial brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville is the right place to launch our private school.

Rolland Gyros International Private School is founded by Dr. (Mrs.) Irene Rolland Gyros and family. She is an educationist per excellence and she has won many awards in the education sector in the United States.

Dr. (Mrs.) Irene Rolland Gyros has both the academic qualifications and experience to run a private school that can favorably compete with other leading private schools not only in Ashville – North Carolina, but also throughout the United States and Canada.

3. Our Products and Services

Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America.

Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

• Teaching basic literacy and numeracy
• Establishing foundations in science, mathematics, geography, history and other social sciences
• Constantly working hard to meet regulatory accreditation standards
• Administering private funding efforts
• Providing access to extracurricular activities
• Retailing of Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive private school that will become the number one choice for both parents and students in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and conducive learning environment to students at different level of learning.
• Our overall business goal is to position Rolland Gyros International Private School to become the leading private school brand in the educational cum private school industry in the whole of Ashville – North Carolina, and also to be amongst the top 30 private schools in the United States of America within the first 12 years of operations.

Our Business Structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available roles in the organization. Rolland Gyros International Private School will build a solid business structure that can support the growth of our private school.

We will ensure that we hire competent hands (teaching and non – teaching staff members) to help us build the private school of our dream.

The fact that we want to become one of the leading private school brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Rolland Gyros International Private School;

• Head of The Private School(School Proprietress)

School Administrator

Tutors for Various Subjects – Secondary (seventh through 12th grade)

Tutors for Various Subjects – Primary (kindergarten through sixth grade)

• Accountant / Bursar
• Client Service Executive / Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

Head of the Tutorial College / School Coordinator:

• Responsible for providing direction for the college
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the tutorial school (tutorial center, adult education, home tutors and special education)
• Evaluates the success of the tutorial college
• Reports to the board of the tutorial college
• Responsible for overseeing the smooth running of HR and administrative tasks for the tutorial school
• Designs job descriptions with KPI to drive performance management for tutors (teachers)
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily activities of the private school.
• Effectively teach subject / subjects as assigned by the school administrator
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the private school
• Contributes his / her quota towards growing the private school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school administrator.
• Ensure that students abide by the rules and regulations of the school administrator
• Handles any other duty as assigned by the school administrator.

Marketing Executive

• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the school

School Bursar (Accountant)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rolland Gyros International Private School
• Serves as internal auditor for Rolland Gyros International Private School

Client Service Executive

• Welcomes / receive parents and students by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents and students (e-mail, walk-In center, SMS or phone) provides the parents and students with a personalized customer service experience of the highest level
• Through interaction with parents and students on the phone, uses every opportunity to build parent’s interest in the schools’ products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to parents and students when they make enquiries
• Receives parcels / documents for Rolland Gyros International Private School
• Distribute mails in the organization
• Handles any other duties as assigned by the School Administrator.
• Responsible for cleaning the school facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the schools facility
• Handles any other duty as assigned by the school administrator
• Ensures that the school facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the school administrator

6. SWOT Analysis

Rolland Gyros International Private School engaged the services of a core professional in the area of business consulting and structuring with bias in the education sector to assist us in building a well – structured private school that can favorably compete in the highly competitive education cum private schools industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Rolland Gyros International Private School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Rolland Gyros International Private School;

As a private school, our core strength lies in the power of our team; our workforce. We have a team with excellent qualifications and experience in the educational sector. We are well positioned in a community with the right demography and we know we will attract loads of students from the first day we open our doors and welcome students for enrollment.

As a new private school in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance via reputation in the already saturated education cum private schools industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the education cum private schools industry is massive considering the number of parents who would want their wards to perform excellently well in their education and go ahead to be admitted in Ivy league colleges.

As a standard and international private school, Rolland Gyros International Private School is ready to take advantage of any opportunity that comes her way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the private school.

Some of the threats that we are likely going to face as a private school operating in the United States of America are unfavorable government policies that might affect private schools, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the private school line of business is that the key to attracting students is the educational performance and the pass rate of their students in national exams.

Any private school that has good records will always thrive. The demand for private schools is driven by the fact that most public cum government owned schools cannot accommodate every students or potential students in a given geographical location.

In some cases, students with special needs cannot cope in public schools hence the need for private schools. The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of education.

The areas you would need to spend heavily on is in ensuring that your school is up to standard, your advertisements, and on insurance policy cover. Lastly, it is trendier to find private schools engaging in extra – curricular activities and as a matter of fact, a private school that thrives in sports can leverage on that to attract students who are sports inclined.

8. Our Target Market

As a standard and international private school, Rolland Gyros International Private School is going to offer varieties of educational services within the scope of the education board in the United States of America. Our intention of starting our private school is to soundly educate people in various subjects and of course to make profits from the education cum private schools industry

Our target market as a private school cuts across people (students) of different class and people from different culture background whether African, White, Caucasian, Latinos, Indians, and Asians. We are coming into the education cum private schools industry with a business concept that will enable us work with the students at different learning stages residing in and around Ashville – North Carolina.

Our competitive advantage

Indeed the private schools industry is highly competitive and the entry barriers are high. As a matter of fact, the private school industry is an industry in which it is pretty difficult for new entrants to establish themselves. So also, the reputation of the private school is of utmost importance, as private schools that have a good history of getting students into prestigious colleges often have the best reputations hence good enrollments.

As a major marketing tool, schools need to show parents a track record of admission to elite colleges and universities. We are quite aware that to be highly competitive in the education cum private schools industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of both students and parents alike.

Rolland Gyros International Private School might be a new entrant into the education cum private schools industry in the United States of America, but the management staffs and owners of the private school are considered gurus. They are people who are core professionals, licensed and highly qualified educationist / teachers at various levels of learning in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees (teaching and non – teaching staff members) will be well taken care of, and their welfare package will be among the best within our category (startups private school in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rolland Gyros International Private School is established with the aim of maximizing profits in the education cum private schools industry and we are going to go all the way to ensure that we do all it takes to attract students on a regular basis. Rolland Gyros International Private School will generate income by offering the following tutorial services;

• Teaching High school students various subjects in our private school

10. Sales Forecast

One thing is certain, there would always be parents and students who would need the services of private schools to be able to achieve their educational goals and as such the services of private schools will always be needed.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the private school and our student base.

We have been able to critically examine the private schools cum education market in the United States of America and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina. Below is the sales projection for Rolland Gyros International Private School, it is based on the location of our tutorial center and of course the wide range of tutorial services that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor (private school) offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the private school.

We will also ensure that our students’ excellent results from national exams and other exams speaks for us in the marketplace; we want to build a standard and first – class private school that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private school to become one of the top 30 private schools in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Rolland Gyros International Private School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our private school by sending introductory letters alongside our brochure to schools, parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in schools, libraries and even student organizations.
• Creating a website, allows parents to be able to look you up, and also allows you to post general study tips, giving you an added advantage.
• Use friends and family to spread word about our private school
• Introduce Rolland Gyros International Private School to learning specialists, school coaches, school administrators, teachers, guidance counselors especially as they are with students everyday
• Post information about Rolland Gyros International Private School on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about Rolland Gyros International Private School
• Using tutorial referral networks such as agencies that will help match students with Rolland Gyros International Private School
• Joining relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our private school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware of the potency of a good publicity strategy hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our private school. Below are the platforms we intend to leverage on to promote and advertise Rolland Gyros International Private School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods in and around Ashville – North Carolina
• Distribute our fliers and handbills in target areas in and around Ashville – North Carolina
• Passing general information via our school’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our teaching and non – teaching staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Private schools in the United States of America and of course in all the parts of the world charge students per tem / per session and students have the options of either paying their tuitions before resumption or during the school session.

Private schools generally charge students based on loads of factors, locations, services offerings and extra – curricular activities et al At Rolland Gyros International Private School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to all our students at regular intervals. We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs.

• Payment Options

At Rolland Gyros International Private School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a private school business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by acquiring a large facility, then you would need a higher amount of capital as you would need to ensure that your employees are taken care of, and that your private school’s environment is conducive enough for the students to learn.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private school business; it might differ in other countries due to the value of their money. However, this is what it would cost us to start Rolland Gyros International Private School in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a large facility that will accommodate the number of block of closes, playing field, staff offices and parking lots et al (Re – Construction of the facility inclusive) will cost – $350,000.
• Equipping the classes and office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $15,000

Going by the market survey and feasibility studies conducted, we came to the conclusion that we will need an average of $750,000 to start a small scale but standard private school in the United States of America.

Generating Funding / Startup Capital for Rolland Gyros International Private School

Rolland Gyros International Private School is a family business that will be owned and managed by Dr. (Mrs.) Irene Rolland Gyros and her immediate family.

They are the sole financial of the private school which is why they decided to restrict the sourcing of the start – up capital for the private school to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and of course the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Rolland Gyros International Private School is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers (students and parents alike) over is to ensure that we offer nothing less than the best, to offer quality education to all our students so much so that they can favorably compete with students all over the United States and gain admission to Ivy League colleges.

Rolland Gyros International Private School will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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Business Plan Betty Mitchell Secondary School Managed by, Good Samaritan Ministries - Tanzania (A Nonprofit Faith Based Organization

This is a business plan for a school for anyone who might not copy but get insight into the contents and flow of writing a business plan for such an institution or the like.

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