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15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

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Video content is becoming more and more popular. Last year, video continued to skyrocket in popularity and represents  74% of all online traffic in 2017.

In fact, studies suggest that people prefer video content to written content, and are more likely to learn from it.

For entrepreneurs, this is important because they are constantly working on personal growth. All great entrepreneurs love learning, and video content on YouTube channels is another way that entrepreneurs can learn from other business leaders.

YouTube is a great resource with lots of information that can help entrepreneurs.

But with so many channels to choose from, it’s easy to get lost in the world of YouTube. We can probably all relate to finding ourselves on the “weird” side of YouTube watching obscure cat videos.

We’ve pulled together some of our favorite channels for entrepreneurs and small business owners.

1.  TED Talks / TEDx

We’re starting out our list with one of the most popular YouTube channels for entrepreneurs, TED Talks (or TEDx, the regional version of TED).

TED Talks curates talks from thought leaders around the world. The channel focuses on current and educational talks, spanning a wide variety of topics. It’s great for any entrepreneur and gives insight into many different issues around the world.

TED Talks’ counterpart, TEDx, feeds off of a similar idea but instead shows TED-style talks organized by different communities.

Here’s a good example – a talk by Julian Treasure on learning to speak to people so that people want to listen.

2. Entrepreneur

Entrepreneur focuses on big business ideas, trends, and advice targeted at entrepreneurs and small business owners.

Much of the content on their channel is similar to the content seen in Entrepreneur Magazine, which features business news and expert interviews across different industries. For those who like learning by listening, business leadership podcasts are a great way to deepen your understanding of the topic.

Here’s a good example: lessons in business from Daymond John, Ice Cube, Nick Cannon and more.

3. Gary Vaynerchuk

Gary Vaynerchuk’s channel features the advice from CEO and founder Gary Vaynerchuk of VaynerMedia (digital agency).

Vaynerchuk offers years of experience in his videos, expanding on his advice featured in public speaking events and books. His channel is a favorite among not only entrepreneurs but also among business leaders.

Here’s a good example – the one word that built Gary’s success.

4. Content Marketing Institute

Content Marketing Institute (CMI) is a great resource for entrepreneurs looking to learn more about marketing. Through their videos, CMI focuses on the importance of storytelling and branding for businesses of all sizes and across all industries.

With short videos around 3 minutes long, CMI makes it easy for entrepreneurs to pick up quick marketing tips.

Here’s a good example – top 3 email marketing tips for 2017.

5. Startup Grind

Startup Grind is a startup community that connects and empowers entrepreneurs from all over the world.

Their videos feature talks and interviews with successful entrepreneurs, investors, and thought leaders- keeping the content about as long as an episode of a TV show.

Unlike other channels, Startup Grind is hyper-focused on startups and entrepreneurs.

Here’s a good example – an interview with Patrick Collison of Stripe.

6. Behind The Brand

Behind The Brand calls itself a “backstage pass” to the minds behind some of the biggest and most popular brands. For entrepreneurs, this inside look is especially important as it spans industries beyond tech. This channel often combines advice from many other great channels for entrepreneurs, like when it featured Gary Vaynerchuk in a video.

Here’s a good example – morning routine life hacks.

7. Marie Forleo

Marie Forleo is a well-known thought leader, speaker, and small business advocate.

As a marketing, branding, and lifestyle expert, Marie Forleo offers both short and long videos filled with valuable advice for entrepreneurs. The most important characteristic of her channel is her focus on self-improvement and self-growth with her leadership and development advice.

Here’s a good example – how to convince people to pay for your services.

8. Jay Baer

Founder of Convince & Convert (a strategy consulting firm) Jay Baer runs a YouTube channel featuring 5-minute talks on different business topics. His channel focuses heavily on thinking about the customer, teaching entrepreneurs to think more about their audiences and their needs.

Here’s a good example – about the future of public relations.

9. Backlinko

Backlinko with Brian Dean focuses mostly on marketing tips, with many specialized topics about SEO.

For entrepreneurs, this channel gives tips and tricks that professional, experienced marketers use to get their companies ahead. It helps entrepreneurs learn how to find and target the traffic that they need to grow their companies.

Here’s a good example – an advanced step-by-step SEO tutorial.

10. Michael Hyatt

Michael Hyatt serves as a “virtual mentor” to entrepreneurs and small business owners. His channel is a great collection of interviews and podcasts with other business leaders, entrepreneurs, and experts. He also features several authors.

Here’s a good example – how to say No without feeling guilty.

11. FightMediocrity

Another big ideas type of channel, FightMediocrity condenses big topics into short, easy-to-digest whiteboard videos . The channel tackles business psychology, productivity, and even building good habits with quick sketches and even animated book summaries.

Here’s a good example – everything that’s wrong with your behavior and why.

12. This Week in Startups

Exclusively focused on startup news, This Week in Startups helps keep entrepreneurs up to date on different startup trends and developments. It also features tips from business experts and gives a quick glimpse into the crazy world of Silicon Valley.

Here’s a good example – an interview with Jason Lemkin on SaaS startups .

13. Brendon Burchard

Brendon Burchard offers a lot of motivational, inspirational self-improvement advice. His videos are quick, informative listicles with actionable tips- the perfect combination for any busy entrepreneur.

Here’s a good example – the science of motivation.

14. Y Combinator

The ultimate startup boot camp also has a YouTube channel! Filled with interviews and animated advice videos. Y Combinator’s channel offers insights into their teachings, which have definitely helped many startups. The channel also offers video recordings of some of their conferences.

Here’s a great example – an interview with Elon Musk on how to build the future.

15. crowdspring

You didn’t think we’d leave out our own channel, did you? The crowdspring channel focuses on marketing and business advice for entrepreneurs and small business owners. We feature CEO and founder Ross Kimbarovsky, and his years of expertise as both a lawyer and entrepreneur. Our videos are short, ranging from around 3-10 minutes, and always offer actionable advice for entrepreneurs and small business owners.

Here’s a good example – the small business guide to creating a perfect logo design .

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10 Best YouTube Channels for Entrepreneurs

Ever since its launch in 2005, YouTube has been a great source for entertainment and education on just about every topic. Entrepreneurship is no exception. Regardless of where you are in your entrepreneurial journey, you're sure to find something of value in the YouTube channels featured in this article.

This article features the 10 best YouTube channels for entrepreneurs, plus a few honorable mentions right at the end.

Below the description of each channel, you'll find links to 3 of my favorite videos from that channel. I've included these links because all these channels contain tons of videos, so if you've just heard of them, it's easy to get lost in the sea of information and lose track of time. Yes, you can always binge-watch all the videos from a particular channel, but if you're like me, not all videos will resonate with you on the same level.

So without further ado, here are the 10 YouTube channels every entrepreneur should subscribe to.

Side note: This list specifically focuses on channels that cover entrepreneurship. If you're looking for the best marketing channels on YouTube, check out my list of 15 best marketing YouTube channels and my curated list of best SEO YouTube channels .

Table of Contents

1. Tim Ferriss

2. noah kagan, 3. pat flynn, 4. tony robbins, 6. tedx talks, 7. gary vaynerchuk, 8. fast company, 10. video creators, honorable mentions, final thoughts, top 10 youtube channels for entrepreneurs.

Tim Ferriss is an early-stage technology investor/advisor and the author of four #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek .

I've been a fan of Tim Ferriss ever since I first read The 4-Hour Workweek a few years ago. Since then, I've been tuning in to his podcast and his YouTube videos on a regular basis and I always look forward to his insightful emails.

Tim Ferriss' YouTube channel is a great resource for entrepreneurs who are looking for productivity hacks , business advice, and interviews. Amidst these insightful videos, you'll also find random fun stuff. Like two of his most popular videos on the channel are " How to Peel Hard-Boiled Eggs Without Peeling " and " How to do Basic Pen Tricks ."

With over a million subscribers to his channel and 1000+ videos, Ferriss' channel contains a treasure trove of videos for entrepreneurs and marketing professionals alike.

Click here to subscribe to Tim Ferriss' channel on YouTube

My 3 Favorite Tim Ferriss Videos

• Naval Ravikant on Happiness, Reducing Anxiety, and More
• Skills to Master to be More Productive
• How Top Performers Start their Mornings

Related: 21 Movies Every Entrepreneur Should Watch for Inspiration

Noah Kagan is the founder of AppSumo , the hugely popular marketplace for entrepreneurs, and Sumo, a suite of list building tools for your website.

Noah's YouTube channel features tutorials, motivational talks, and interviews. There's also the added element of fun and humor in all his videos, so you're going to learn and be entertained at the same time.

Although Noah created his channel seven years ago, he only became active on the platform in the last few months. He has over a million subscribers to his channel and continues to upload 1-3 videos each month.

Click here to subscribe to Noah Kagan's YouTube channel

My 3 Favorite Noah Kagan Videos

• Asking 80 Year Old Millionaires If It Was Worth It
• How I Made My First Million Dollars
• Facebook Ads Tutorial: How I Get Thousands of Email Subscribers for $1 Each

Related: Top 25 AppSumo Deals of the Month

Pat Flynn is a popular blogger, podcaster, and affiliate marketer, best known for his blog  Smart Passive Income and his weekly podcast of the same name. Since 2008, Pat Flynn has built several new passive income businesses and has been publicly sharing everything he has learned along the way. Needless to say, he's an inspiration to all aspiring bloggers and affiliate marketers.

With over 440,000 subscribers, Pat Flynn's YouTube channel is one of the fastest-growing business channels on the platform.

His focus for the channel has always been on sharing various techniques to generate passive income online. As such, his channel features tons of strategies and advice that have helped him generate over $5 million in earnings through a diverse set of income streams – from affiliate marketing to books to public speaking.

Click here to subscribe to Pat Flynn's YouTube channel

My 3 Favorite Pat Flynn Videos

• How to Make Passive Income Online (3 Legit Models From Someone Who Made $5+ Million Online)
• 9 Ways I Earn Passive Income Online (Different Business Models)
• How to Start a Podcast

Related: 10 Actionable Affiliate Marketing Tips to Boost Earnings [Article + Webinar]

Tony Robbins is an entrepreneur, best-selling author, philanthropist, and business strategist. If you haven't heard of Tony Robbins, I'd urge you to watch his insanely popular TED talk  to get acquainted.

Tony Robbins' YouTube channel contains the right mix of motivational talks, business advice, and life hacks. You'll not find a lot of long-form content on his channel like you probably would on the other channels featured here, but the short-form videos are just as good.

Tony's channel has over 1.9 million subscribers and it's showing no signs of slowing down.

Click here to subscribe to Tony Robbins' channel on YouTube

My 3 Favorite Tony Robbins Videos

• Priming: The Daily Habit Tony Robbins Uses to Boost His Brain
• The Most Impactful Decision You Will Ever Make
• 6 Steps to Total Success

Related: 27 Best Documentaries for Entrepreneurs

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

HubSpot's YouTube channel has come a long way since it was launched more than a decade ago. For the first few years, the channel mostly featured customer success stories and keynote presentation videos which were mostly targeted towards their target audience i.e., inbound marketing agencies.

In recent years, however, the channel has evolved into more of an educational hub for entrepreneurs and marketers alike. While they still upload plenty of videos featuring customer testimonials and keynote speeches, you'll also find a variety of content on social media marketing, productivity, and emerging technology.

With over 425,000 subscribers, HubSpot's YouTube channel is a must-watch channel for entrepreneurs, bloggers, and agency owners.

Click here to subscribe to HubSpot on YouTube

My 3 Favorite HubSpot Videos

• How to Write Great Instagram Captions
• How to Make Better Videos for Your Business (Tips)
• How to Make a Good PowerPoint Presentation (Tips)

Related: 15 Free HubSpot Tools and Resources Every Marketer Should Be Using

Founded in 1984, TED has featured numerous talks on many scientific, cultural, and academic topics. Since June 2006, TED has been offering their talks for free viewing online on their website and distributing them through two different YouTube channels, TED and TEDx Talks.

The difference between these two events is that TED takes a more global approach while TEDx focuses on locally-driven ideas and elevates them to a global stage. Lara Stein, founder of TEDx, describes the TED philosophy as "simplified, authentic storytelling" and after you watch a few TEDx videos, you'll know they strictly adhere to that philosophy.

As you'd expect, TEDx talks cover a wide gamut of topics, including entrepreneurship and productivity. It's not just a great resource for inspiration and learning, but you'll also realize the significance of storytelling watching the TEDx speakers.

TEDx Talks has over 40 million subscribers and a whopping 210,000+ videos.

Click here to subscribe to TEDx Talks on YouTube

My 3 Favorite TEDx Talks

• The First 20 Hours – How to Learn Anything (Josh Kaufman)
• What They Don't Tell You About Entrepreneurship (Mark Leruste)
• Why People Believe They Can't Draw – and How to Prove They Can (Graham Shaw)

Related: 15 Must-Watch TED Talks for Entrepreneurs

Gary Vaynerchuk (aka GaryVee) is one of the leading marketing experts in the world and a New York Times best-selling author of books such as  Jab, Jab, Jab, Right Hook and his most recent book  Crushing It!  He has a massive fan following on Twitter, Snapchat, and Instagram, and runs the hugely successful podcast , The GaryVee Audio Experience .

If you aren't already following him on social, his YouTube channel can be a great place to get started.

GaryVee uploads new videos every day. As of this date, there are 2,000+ videos on the channel. These videos include snippets from his Q&A show #AskGaryVee , his daily video documentary series  DailyVee , interviews, and keynote speeches.

From personal branding to productivity to social media marketing, GaryVee's channel covers a wide range of topics that'll help you grow your business and your personal brand.

At 4.4 million subscribers and counting, Gary Vaynerchuk is perhaps the most popular entrepreneur on YouTube.

Click here to subscribe to Gary Vaynerchuk's YouTube channel

My 3 Favorite Gary Vaynerchuk Videos

• How Gary Vaynerchuk Got to Where He Is Today
• Advice to a Young Man That Many of You Need
• How Successful People Think

Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.

Fast Company's YouTube channel features tons of business advice from entrepreneurs and creators as well as brand evolution videos of large brands like Apple, McDonald's, and Coca-Cola.

You'll also find interviews with celebrities who are leveraging social media to grow their personal brand.

The channel has over 125,000 subscribers and they upload 3-5 videos each week.

Click here to subscribe to Fast Company's channel on YouTube

My 3 Favorite Fast Company Videos

• 128 Years of Coca-Cola's History in 2 Minutes
• Dan Harmon on Embracing Your Laziness
• The Secret Story Behind the Starbucks Logo

Related: 85+ Best Books for Entrepreneurs and Business Owners

Moz builds SEO and content marketing tools , and as such, most of their videos revolve around these two topics. But I consider both SEO and content marketing to be essential aspects of entrepreneurship and play a vital role in growing your business, which is why I've featured Moz's YouTube channel in this list.

Furthermore, the founder of Moz, Rand Fishkin, publishes a video on the channel every Friday, called Whiteboard Friday, where he explains and demystifies marketing concepts and reveals actionable SEO and marketing tips.

With over 90,000 subscribers, Moz is one of the most popular SEO channels on the platform.

Click here to subscribe to Moz on YouTube

My 3 Favorite Moz Videos

• The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links
• Greatest Misconception in Content Marketing
• The 10 Types of Content That Work Best for SEO

Related: Semrush vs Moz: Which is the Best SEO Tool?

If you're looking for ways to grow your YouTube channel, you should definitely subscribe to Tim Schmoyer's Video Creators. Tim Schmoyer covers all things YouTube on his channel, sharing tips and ideas to optimize your YouTube videos for audience development, engagement, and sharing.

With 570,000+ subscribers and over 1000 videos, Video Creators is one of the best channels for YouTube marketing and growth.

Click here to subscribe to Video Creators on YouTube

My 3 Favorite Video Creators Videos

• 10 Ideas for Fresh Content on Your Channel
• 7 Steps to Launching a New YouTube Channel
• A YouTube Employee Shares Tips for Getting Discovered

There's no dearth of content on YouTube when it comes to entrepreneurship and marketing, so I wouldn't be doing justice to the platform if I just featured 10 best YouTube channels for entrepreneurs. As a result, I've mentioned here a few more channels which you should definitely check out.

The YouTube channel of Inc. Magazine features videos covering virtually every business and management task including marketing, sales, finding capital, managing people, and much more. There are over 1,000 videos on the channel and Inc. updates it quite regularly with 3-5 uploads every week. To get started, watch this Mark Cuban interview where he talks about his early struggles and biggest successes.

Brian Dean, the founder of Backlinko, is one of the most recognized authorities when it comes to SEO and link building . As you'd expect, his YouTube videos cover different aspects of SEO – from link building to keyword research to YouTube SEO. Brian Dean has over 500,000 subscribers on YouTube and focuses on quality uploads rather than quantity. Click here to subscribe to Brian Dean's YouTube channel .

Amy Landino

Amy Landino is an award-winning YouTuber, best-selling author, and professional keynote speaker. Her YouTube channel features tons of productivity and time management tips, and digital marketing advice. Click here to subscribe to Amy Landino's YouTube channel .

Buffer is a powerful social media management tool trusted by millions of brands, businesses, agencies, and individuals worldwide. If you're looking for quick social media marketing tips, you'll find Buffer's YouTube videos extremely useful. Click here to subscribe to Buffer's channel on YouTube .

vidIQ is one of the best YouTube SEO tools on the market. It's the ultimate platform to get more views and subscribers for your YouTube channel. vidIQ's YouTube channel features in-depth tutorials on how to use vidIQ as well as tips, tricks, and guides on how to grow your YouTube channel. The channel has over a million subscribers. Click here to subscribe .

Tips with Trena

Trena Little's YouTube channel features the best tips, tricks, and YouTube strategic advice to help creative entrepreneurs and business owners leverage YouTube to grow their business. Trena uploads new videos every Wednesday.  Click here to subscribe to Tips with Trena .

Neil Patel is a serial entrepreneur and one of the top influencers on the web. His YouTube channel is one of the fastest-growing channels on the platform, with over a million subscribers. That's because he updates the channel frequently with 3 videos every week. So there's plenty of educational content you can look forward to when you subscribe. His delivery may seem forced and awkward at times, but there's a lot of value in his content, especially if you're new to marketing. Click here to subscribe to Neil Patel's YouTube channel .

Semrush is the de facto SEO and competition analysis tool for marketers and bloggers around the world. Semrush 's YouTube channel has over 150,000 subscribers and features SEO tips, strategies, webinars, tutorials, and more to help businesses and bloggers get better at SEO and content marketing. Click here to subscribe to Semrush on YouTube .

So these are the YouTube channels every entrepreneur should subscribe to. Whether you're an early-stage entrepreneur or the CEO of an established business, there's a lot of knowledge you can gain by tuning in to any of these YouTube channels.

I'm sure there are other channels on the platform which I may have missed. Please let me know in the comments section if I've missed any of your favorite channels.

Side note: While you're at it, please subscribe to the 99signals channel on YouTube as well. I upload 1-2 marketing tutorials and product reviews a month, but I'm planning to be a lot more active in the coming weeks. (I promise!)

Need more recommendations? Check out these other entrepreneur-focused articles from my blog:

• 27 Best Documentaries for Entrepreneurs
• 21 Movies Every Entrepreneur Should Watch for Inspiration
• 85+ Best Books for Entrepreneurs

34 Best Business Newsletters for Entrepreneurs

• 21 Best Twitter Accounts to Follow for Entrepreneurs
• 20 Podcasts That Will Make You a Better Entrepreneur

15 Must-Watch TED Talks for Entrepreneurs

If you liked this article, please share it on Twitter using the link below:

Editor's Note: This article was first published on August 28, 2018 and has been updated regularly since then for relevance and comprehensiveness. 

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12 comments.

Great list Sandeep, for me Gary is my favorite, I watch a lot of his content, I also find Alux as an interesting channel for entrepreneurs i watch them too.

Thank you! GaryVee is my personal favorite too. Always look forward to his updates on YouTube.

Pat Flynn, Tony Robbins and Ted are my favourites. The rest are really good find. Thanks for sharing a very inspiring list.

Thanks, Sreejesh. Glad you liked the list!

Valuetainment is also really great.

Thanks for the recommendation. Checking the channel right now. Lots of resources for entrepreneurs.

That is an amazing list to be bookmarked. Thank you for creating this list of YouTube channels and hopefully I would get to learn some new things.

Valuetainment and Sigurd vedal both are amazing

Hi Sandeep,

Thank you very much for this blog.👍 I have bookmarked it.😊 I am really big fan of Gary, he is great personality. The perfect person who gives life changing advice for social media.

Dhruv Joshi SEO executive

Here are my list: 1) Michael Hyatt 2) Entrepreneur on Fire 3) Guy Kawasaki 4) Pat Flynn from Smart Passive Income 5) Mark Cuban from Shark Tank 6) Tim Ferriss from The Tim Ferriss Experiment 8 ) James Altucher

My very favorite business channel is The Business Guy. You might want to consider adding it to the above article. https://www.youtube.com/thebusinessguy

[…] interviewed, or even mentioned, by popular business YouTubers like Tim Ferriss or Noah Kagan is guaranteed to catapult your business to another level, both in terms of brand awareness and […]

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The best 18 YouTube channels for entrepreneurs

If you’re an entrepreneur, chances are excellent that you’re already someone who is open to great ideas—and always on the lookout for new sources of great ideas. One of the best ways to source fresh thinking for entrepreneurs is to watch what some of the hottest niche YouTube channels have to say. These are the top YouTube channels for entrepreneurs right now, producing some of our favorite videos on building a business. Here are a few reasons why you should be following each of them:

1. The Google Business Channel

This channel blends the big business resources of Google with tons of small businesses in action. Here you can see videos on how real small businesses and entrepreneurs tackle challenges and grow their businesses online, both with Google tools and otherwise. It’s a great source of tips, hacks, and advice, and helps small businesses from all over get exposure and connect.

2. Marie Forleo – Marie TV

Ask around about what YouTube channels entrepreneurs and small business owners are watching and you’ll hear Marie Forleo’s name come up again and again. She comes across as funny, kind, and authentic, and earns her followers by providing advice on life and work which they can really use, while delivering it in an entertaining way. With about 410,000 followers, Forleo is among the most followed on this list. By following Marie Forleo, viewers can expect to see inspiring interviews, receive tips on how to build a meaningful business, and train themselves to be more productive and face obstacles throughout their entrepreneurial experience. Her bottom line mission: to help you and anyone else who visits, “to create a business and life you love.”

3. David Siteman Garland/The Rise to the Top

This channel is for “mediapreneurs” and others who want and need to grow an online presence. For anyone who makes or sells digital products or services online, this is a great channel with lots of actionable advice. It’s also useful to anyone who simply wants more traction online, from an online channel, or otherwise.

4. Roberto Blake – Always Be Creating

For Roberto Blake, “Always be Creating” is far more than the name of a channel; it is also his mission and a guiding principle, and you can see from just visiting his channel that he follows it, right down to publishing a daily list of his videos. Blake’s mission is to speak to being a Creative Entrepreneur, so his primary focus includes graphic design, social media, photography, unboxing videos, Vlogs, and related areas. In reality, though, his work is extremely useful to any creative entrepreneur, especially those who want to take concrete steps to monetize their work.

Blake comments, “Being a Creative Entrepreneur is different, you have to balance your art and craft with the challenges of running a business. I help enable people by helping reinforce or introduce technical skills, creative thinking, but also the practical ways to approach business and deal with clients and customers as a creative. The channel covers everything from tech, tools, techniques, and tactics while also offering encouragement and advice.” For Blake, mentorship is key to success as an entrepreneur, and he is providing that kind of guidance for others.

Join Blake’s approximately 259,000 followers on YouTube for actionable advice on a variety of business related topics.

TEDTalks has always been focused on curating some of the best ideas from the best thinkers, leaders, and entrepreneurs from all over the world. This channel takes that process a step further, curating the talks from TED conferences and presenting them in video form. This is a fantastic channel for general inspiration and deep thoughts.

6. Skillshare

This online learning community, which is “home to an abundance of talented and accomplished teachers, as well as over 3 million students,” is perfect for those of us with side hustles and ambitions to learn more and expand our knowledge sets. It’s also ideal for people who are serious about starting a new business and succeeding with it, because it allows you to be a solopreneur while still connecting with a community of mentors.

Skillshare allows creators to subscribe for $8 a month, as part of its “mission to unlock universal access to learning.” Once you do, you can access any of the thousands of classes in business, design, photography, and other topics and take them whenever you have time. You can also teach a class of your own, growing your audience as an expert.

The YouTube channel gives you a “best of” view of the platform: “Skillshare students produce great work as well and many of them have gone on to teach on Skillshare or turned their passion into a profession. We use YouTube to highlight some of these amazing success stories.”

7. Y Combinator

This channel is a must for anyone interested in startups, and it can add a ton of value even for people just interested in running a smart business, too. Here you can find “how to” videos on creating and running a startup, podcasts with guests like Elon Musk and Anu Hariharan, short videos about business and startups from people like Mark Zuckerberg, and from Y combinator conferences featuring the latest in unicorn businesses.

8. Chase Jarvis

This is really three channels in one. The Daily Creative aims to answer questions on creativity, career, and living the life you want to live, how you want to live it. cjLIVE offers interviews with some of the most exciting innovators, entrepreneurs, and creatives in the world. cjRAW is sort of a catch all for what the other two don’t cover, especially when it comes to anything related to energy, hustle, and creative sparks.

9. Robin Sharma

With clients like GE, Microsoft, Nike, and 15 best-selling leadership books to his credit, Robin Sharma’s YouTube channel has a lot to offer business owners. Sharma’s focus is on self-help advice for businesses, in a sense, and his overall message is that if you find your passion and do your best work, fame and success will naturally follow. With 252,000 subscribers, it’s clear this message is resonating with people.

10. Kevin Rose

Serial entrepreneur Kevin Rose is also a Google Ventures General Partner, a Tony Hawk Foundation board member, and the founder of Digg, Revision3, and Milk Inc. He is a frequent contributor to various business periodicals and has received many accolades for his work as a businessperson and innovator. His channel provides lots of great interviews with entrepreneurs, mostly in the tech space, along with other posts with sound business advice and interesting insights.

11. Jason Calacanis – This Week in Startups

Entrepreneur Jason Calacanis hosts This Week in Startups, a weekly roundup with a rotating panel of guests that discusses the news that affects startups and small, online companies. Calacanis is entertaining, smart, and honest, and he and his guests give anyone in the startup, small business, or tech space lots of interesting, and sometimes thought-provoking opinions to think about.

12. Tai Lopez

Tai Lopez is a business advisor, investor and consultant with a very popular book club, the “Book-Of-The-Day” free email newsletter, and podcasts that reach tens of thousands of people. Lopez offers advice on achieving wealth, health, happiness, and love. He has created a “Business Mentorship” program that is an alternative to traditional business school for people who don’t want to waste time and money. He has also recently summarized everything he learned over the years from his mentors and turned that knowledge into something he calls, “The 67 Steps.”

13. Bryan Elliott – Behind the Brand

This show is just like it sounds; Bryan Elliott interviews business founders, startup founders, C-suite execs, YouTube gurus, and others to find out what goes on behind the scenes of their business and brand. The show offers detailed, candid profiles of important people in the business world, but in a way that offers real business insights you can use. Don’t let the (somewhat) smaller following of about 75,000 fool you; this is a devoted, engaged following for this highly targeted channel.

14. Sunny Lenarduzzi

Sunny Lenarduzzi manages to achieve what so many of us struggle with: an easy, effortless “natural” way in front of a camera (or audience). This along with her education, entertaining tips on marketing and video specifically are accessible and useful for anyone promoting their own business. “The mission of my channel is to simplify marketing, business and branding for entrepreneurs of all levels,” Lenarduzzi says. “I started my channel simply to answer my clients’ questions about social media and had no intention of building a following. But, I soon realized the need for this kind of content and each week, my videos were being ranked in search and found by a whole new audience every day.”

One of her core messages, connecting your target audience with your authentic identity, is part of every video she makes and a fantastic takeaway for viewers. Lenarduzzi tells 99designs, “I believe if you have an intention to help, your content will reach more people than you could ever imagine. How do you want to impact people and why are you doing what you’re doing? Answer those 2 questions everyday and the rest will follow.”

15. Startup Grind

Startup Grind is a smaller yet still global community of small business owners, entrepreneurs, and other business professionals. The purpose of the YouTube channel is to connect everyone in this community, to allow members to educate each other, and features discussions with entrepreneurs from an array of industries who can share their lessons and experiences that might be helpful to others. The channel also helps connect entrepreneurs to monthly events all over the world—and if you can’t go, you can watch videos and see what happened.

16. Stanford Business

Think you can’t learn anything from going back to school? Think again. The Stanford Graduate School of Business channel is a fantastic source of information, featuring everything from talks with notables like Sheryl Sandberg of Facebook and Debra Lee of BET, to thought-provoking videos with graphics on topics like “Why Hollywood and Silicon Valley Need Each Other” and “How Women Can Overcome Bias at Work.” A useful channel for just about anyone doing business anywhere.

17. Entrepreneur Online

Entrepreneur Online is the YouTube component of Entrepreneur magazine, featuring interviews, podcasts, video features with graphics, and other items that fit right into the Entrepreneur content but translate much more effectively in video form. Here you’ll find a mix of news, food for thought, growth strategies, and expert advice you can put to use.

18. Gary Vaynerchuk

Serial entrepreneur Gary Vaynerchuck can’t sit still, but on YouTube that’s a positive. The author, expert, and business guru provides advice and strategies on social media and marketing on this channel, along with Q&A videos with viewer input. Vaynerchuk can be a little rough around the edges, and so what? He talks like a regular guy, until you listen to what he’s saying and realize he’s telling you things that can help you grow your business into a winner—and he knows from experience.

I hope you enjoyed this crash course in the top YouTube channels for entrepreneurs and small business owners. Each of these channels presents a set of unique reasons to watch them, and keeps bringing value to their entrepreneur audience, time and again. In a time when businesses spring up all the time and guidance for business owners can be scarce, these channels for entrepreneurs provide actionable advice and guidance that you can really put to work. Who knows, if you get inspired and start your own channel, the next time we create a list like this, your channel might be on it.

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Author: Karla Lant

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YouTube Case Study: How these brands and influencers are generating millions through YouTube marketing

YouTube is one of the biggest search engines in the world.  

And knowing the ins and outs of YouTube marketing is going to be key for online business success in the coming years.  

The short version of the benefits include…

• A huge platform with massive active user base
• A reticence from many professionals to being “on camera”
• Ability to improve the discoverability, reach, and optimisation of uploads
• A deliverable that can be used multiple different ways (transcription, audio, video, clips, still images etc.)

I think video marketing is where everyone should be focusing their attention right now. 

• It has a greater impact and more varied use. 
• The tracking of engagement stats is more detailed. 
• The “putting a face to a voice” element helps build trust. 

I’ve spent months looking at what the best YouTubers do well. Not in the way of generating ad revenue. That’s out of your control and a fool’s goal. YouTube could amend their algorithm or advertising rules and turn a solid 5-figure/month revenue stream to pennies. 

No, I’m interested in how smart marketers use YouTube’s organic reach to increase and improve revenue streams they wholly own themselves. 

It’s something few are good at, but when the model is used well, it’s one that provides incredible gains for a business.

Table of Contents

Why focus on YouTube? 

The majority of “organic” acquisition fiends are super bullish on Google.  

And with good reason. Google is the #1 search engine in the world.  

But depending on one channel is never a good idea. While most folk are talking about how to write articles that rank on Google, there are people out there generating 6-figure+ income streams from another source. 

YouTube.  

According to SimilarWeb, YouTube isn’t just the world’s second most used search engine, but is actually the world’s second most visited website. 

It falls far behind Google in terms of raw numbers. Google has around 88B visits a month to YouTube’s 33B.

But there’s more to this than volume. 

When you dive into the numbers, you’ll note YouTUbe has far better engagement.  

I’m also of the firm belief that YouTube is only going to grow.  

If you know any young people (under 20 years old), you’ll know how YouTube is often the first port of call when they’re trying to figure something out.  

There’s been a shift to video explanations for a while. But I’d bet my bottom dollar video is going to become the go-to online medium for education and entertainment in the next 5-10 years.  

Already it’s much easier to watch a 3 minute video of Gordon Ramsay making Eggs Benedict than sift through multiple written recipes to find the one that…

• Doesn’t begin with 2000 words of the chef’s thoughts on the origins of eggs
• Is written in an easy to read style
• Doesn’t link out to other articles that explain things like hollandaise sauce and how to judge whether or not your eggs are bad

Videos streamline the process for many people. 

And for more technical tasks ranging from cooking to impress or fixing basic faults with your boiler, having a visual representation makes the process so much easier. 

And Google seems to agree. 

Google results now include detailed explanations and “chapters” of videos to help you find exactly what you need directly from search. 

Video is easier for the consumer. Which means more people will be flocking to video. So you should start producing video content.  

And there are very few reasons to not attempt video marketing.  .

If you have a smartphone, you have everything you need to get started.

Before you run off and start recording though, don’t make these mistakes.  

The mistakes many make with YouTube

The problem with YouTube is it LOOKS easy. 

You might see a kid making $5MM / year doing simple unboxing videos and think “ if a 9 year old cn do this, I can totally crush it” .

But YouTube isn’t easy. 

Most of the people I know who have tried (and failed) at YouTube made the below mistakes. 

Don’t build on someone else’s land

If you’re considering starting on YouTube, or you’re already doing well, do not become dependent on their payments. 

This is always a dangerous game.  

YouTube (and any other platform that relies on your content) has a history of changing rules for their own benefit. 

Here’s an excerpt from a story in 2018.  

And here’s what a creator shared more recently. 

The question I’d have for any serious marketers is how much money could you generate from an audience of 500,000?  

More than $30, right? 

YouTube is a great platform to reach your audience. But it should not be relied upon as a monetary channel. 

View any ad revenue you receive from YouTube as a bonus, not as the core source of income for your brand. 

Understand what metrics to track

I’m not going to say that views and traffic on YouTube are not important. 

They are. 

But understand where they sit in the journey. 

In our GoPro study we talked about the need for a North Star Metric (NSM). 

You need to know how YouTube views are feeding into your NSM. 

Let’s imagine that you’re a media brand like Morning Brew . And that your revenue model is based on selling ad space within your deliverable. 

Your NSM would likely be something along the lines of increasing the size of your engaged audience. 

Yes, you’d want views on YouTube, but you want to track how those view levels turn into engaged people in your owned audience. 

And what you’ll sometimes find is that the video types with lower views end up contributing more to your key NSM metrics.  

In the above, the video with more views contributes less to the NSM. 

The top track would work better if you were relying on YouTube’s partner system payouts.  

But we don’t want that. We want to turn people into your owned audience so you can continue marketing to them. And for that, the lower track with lower views (and a seemingly lower value) wins.  

Short version here is be sure you’re tracking the success of your videos against your NSM.  

If you’re not, then you could be optimising for the wrong thing and throwing money away.  

Personal vs brand accounts?

One of the things I’ve noticed over the years of watching successful brands is how personal brands often outperform company brands, especially on YouTube.  

In fact, in the last few months I saw Ahrefs run a Twitter ad from…

• Their brand account
• The CMO – Tim Soulo – account

Same ad, different name next to it when running.  

The one from Tim’s account outperformed the one from the brand. 

Probably because Tim has created a great personal brand and people like to see what he has to say.  

People are less likely to immediately judge a post (even if it’s an ad) if it comes from a person instead of a faceless brand. 

You see this all the time.  

• Tim Ferriss is the known entity and influencer rather than the “4-Hour Work Week team”.
• Ramit Sethi is the face of his brand,  not the “I Will Teach You to be Rich crew”.
• Peep Laja at CXL. 

You can point to hundreds of examples of a brand being driven by the personality of a single person. 

It’s obvious when it’s the founder. But what if you work at a large brand where the founder is no longer with us or simply doesn’t have the time/inclination to create videos?  

You find someone who is invested in the company’s growth, will be there for a long time, and you get them to be the face and evangelist of the brand. 

Let’s once again look at Ahrefs.  

Tim is often the person people think of when it comes to the brand, however, it’s Samuel Oh who runs their product education materials. 

Sam’s now the face of the majority of Ahrefs’ training videos. And if you head into the Facebook community for the tool, you’ll see him as a frequent receiver and answerer of SEO questions. 

The lesson here is that by giving your brand a face, it makes it easier for people to relate, empathise, and grow to love what you do. 

A faceless brand is easily dismissed. 

But watching the same person week in week out on YouTube is a way to foster greater loyalty. 

This alone could keep your audience around and engaged, even if the quality of your content drops in the short term.   

Own your audience

It all comes down to this. 

Own your audience as a person.  

If you’re a current YouTuber looking to increase revenue, the best thing you can do is take your subscribers off the platform into something you own completely, like an email list.  

If you’re a marketer looking to start/grow YouTube, use it as an acquisition channel. 

And remember to put a friendly face front and center.  

Remember that YouTube doesn’t care about you, only how far they can use you to get money off of paying advertisers.  

Now, onto the growth. 

Attracting people to your YouTube channel

Acquisition is one of the hardest parts of driving growth. YouTube is no different. 

It’s not easy to ensure your videos are the ones people find and click on.  

I’ve been diving deep into people’s channels and various training resources to figure this out. 

Below is the basic process that’s both often used and often recommended. Before we get into the written analysis, here’s the basic flow of actions we’re going to cover.  

Finding your talking point

It’s easy to get your phone out and start recording what you think your audience wants to watch.  

But before any ideation happens, you need to think about the topic you’re going to focus on. 

Getting niche here is key. You want to get yourself a reputation as the go-to source of information in that particular niche. 

You might not always remain in that niche, but you need something to start you off. 

How do you find your perfect niche and talking point? 

You should already know what kind of topics you want to focus on. However, you need to take it a step further and find the overlap between your business / its features/skills and what your audience wants to watch. 

The easiest way to do that is to look at what’s already doing well.  

If you already have content that’s on YouTube, then look at your own channel. 

If not, find someone who’s the closest competitor and head to their video list.  

If we imagine that I want to grow a channel on business and marketing advice, I might pick someone like Noah Kagan .  

Go to the channel and click on videos.  

Sort those videos by “most popular” to get a list of the most trafficked videos on that channel.  

A quick analysis of Noah’s channel highlights the best video ideas as…

• Breakdowns of / interviews with profitable businesses
• Instructional videos on how to make money
• Business/job ideas

There’s a big overlap between all 3. 

These aren’t on the nuts and bolts of marketing and business. We’re not talking about “how to write a great headline” or some other such tactical thing. 

This is higher-level stuff.  

It’s aspirational for many. 

But it could be tied back into something technical later down the line. For example, an email service provider could riff on this and create videos like…

• How [BRAND X] make’s $100,000 / month through email
• X 6-figure automation jobs for 2021 and beyond
• The 7-figure message used by [BIG BRAND]

The core idea – aspirational money making – is the same. It’s just changed slightly to align with the brand doing the research.  

Of course, getting this right depends upon you researching the right person. 

If you’re doubling down on your own content, then simply use your channel (if there’s enough research material).

If not, you want to find someone who is as close a competitor as possible.  

All you’re looking for is the core idea here.

What you want to do is record the idea types in a spreadsheet to get a quick overview of what is doing well on YouTube for channels your target market enjoys. 

The more of this research you do, the more patterns you’ll see coming up.  

For example, in analysing just the first few from Noah’s channel we can see that the best performing videos are…

• Financially focused
• Some case study-type videos (on financial success)
• A couple of listicle-based pieces that have “backed by data” in there

From these alone we have a starting point. However, one channel is not enough.  

Once you’ve got one channel out of the way, research at least 2 others to get a better view of what’s working and round out your data. 

The best way to find those channels is to click through to the most relevant video on the channel you’re researching. 

On the right hand side you’ll be able to filter the recommended videos by sub-type. 

Once you have a few options, click through to a channel with the best views and restart the process. 

Again, look for the archetypes and ideas that have got the most interest by sorting by most popular. 

Add new info to your spreadsheet. Rinse and repeat until you’re happy with the data you have. 

But be sure to do it at least 3 times. 

Why are we researching channels that are already doing well? 

Because these people have spent time, money, and effort to figure out what topics get clicks and what videos show up in the “recommended for you” side bar. 

Don’t reinvent the wheel here. 

Steal it from what’s already working. 

All you’re trying to do is find what’s getting recommended and insert yourself into the existing conversation and demand. 

Creating video ideas

Years ago, I took a training course on using Google’s Keyword planner to find YouTube video ideas. 

The concept is good, but the execution is too laborious. 

What we’re going to do is reuse that same idea to refine the overarching ideas and talking points into actual video ideas. 

And we’re going to use a super cheap tool called Keywords Everywhere for this. 

Keywords Everywhere is a Chrome extension that simply pulls relevant Google data into your searches. 

Let’s continue with the idea of business and marketing ideas. 

We already have a start on the potential seed keyword ideas. What we want to do now is activate Keywords Everywhere and type the seed keywords into the YouTube search box.  

 What you’ll see is something like the below.  

The information to the right of the Google auto-complete data is from Keywords Everywhere.  

The sweet spot is a search term that has…

• At least a few thousand search terms per month
• A higher than average CPC (this tells us it’s commercially viable)
• A lower competition score (competition is ranked 0-1, with 12 being the “most competitive”)

If you can find something that hits all 3, you have something people are searching for, has the potential to convert into sales, and there’s not a lot of competition. 

If that’s not enough information, click through onto one of the best potentials to get the video results page.  

Keywords Everywhere adds a bar on the right hand side with more detailed stats. 

And if you click the “Find YouTube keywords for ‘[keyword]’” you’ll get even more information.

Just like that we have a couple of new ideas to run with. 

Add these to your spreadsheet to get a better spread of ideas. 

I’d also use this opportunity to make a note of which ideas have the best search and conversion potential. You only want to focus on the easiest wins right now.  

Pick the best potentials in terms of traffic, commercial viability, and ease of ranking and use them to come up with actual video ideas.  

When you have some actual video titles, assess them on the ICE framework.   

You analyse

• The I mpact the video is likely to have
• The C onfidence you are of its success
• The E ase of creation and implementation

Rank each out of 10. 

The ones with the highest score are your best starting videos. 

By going through this multi-stage process you’ll find video ideas that…

• Have the potential to rank well and get decent traffic
• Should help you convert watchers to customers
• Are the best use of your time

But if you’ve been reading our content, you know we’re not going to simply put something up on YouTube and wait for the Google Gods to smile on us.  

We have more plans on this later.  

For now, let’s move on to YouTube SEO to increase your video’s chance of success.  

YouTube SEO

We’re jumping ahead a little here and assuming you’ve created the video and it’s ready for upload.  

When it comes time to upload your video, you’ve got to make sure you hit the right SEO elements to increase the vid’s chance of ranking.  

Unlike Google, you can’t rely on things like…

• Keyword density
• Relevant backlinks

You have to make sure that the handful of written elements tell Google what the video is about.  

You also need to make sure that those same written elements are relevant to the search someone would make.  

Let’s look at some examples. 

We’ll head back to Noah Kagan’s channel here and his video titled “5 Best Money Making Business Ideas You Can START TODAY”. 

The seed keyword in the above is Business Ideas.  

• The description
• The video tags

Noah has also included a secondary keyword of “start a business in 2021” in both the description and tags.  

This is what you need to do with the keywords you’ve identified.  

Much like an article, you need to include the primary keywords you;re targeting in these areas. Without this, Google won’t know what to rank you for.  

One thing I would recommend is to use more and longer tail tags that are relevant. 

If we look at another YouTuber – Ali Abdaal, you can see what he does with this.  

The video is for aspiring YouTubers. And it looks like the seed keyword is “start a YouTUbe channel”. 

If you look through his tags, he’s included a lot of long-tail variants of that seed keyword. 

This is great because it covers more ground. It tells Google what other kinds of searches your video should rank for. 

All you’d have to do here is pick a seed keyword that you identified in your research, head to YouTube and tap it into the search bar. 

If we do it again with “Profitable Business Ideas” we’d see the below.  

The idea for the video might be “Profitable Business Ideas you can start at home in 2021”.

The Seed Keyword would be Profitable Business Ideas as it has the highest volume.  

However, the tags could be some of the relevant longer tail searches like…

• Profitable business ideas low investment
• Profitable business ideas 2021
• Profitable business ideas you can start at home

If you search for these, you might also find other ideas like…

A lot of these searches have too low search volume to justify a full video.  

But if they’re relevant to your higher search volume idea, put them in as longer tail tags. This way YouTube has a better chance of ranking your video for the terms other people aren’t optimising for. 

Do this enough, and those small 210 searches per month could add up to a couple of thousand extra views.  

That’s the core of YouTube SEO from what we’ve been able to analyse.  

Now let’s move on to what to do when you’re getting traffic.  

Engaging your YouTube viewers

Unlike Google search, YouTube doesn’t look at things like backlinks to judge the value of content. 

They instead look at metrics related to how long a viewer spends on YouTube.  

Specifically they look at…

• CTR from thumbnail to video
• Average view duration
• Video length
• Subscriber count

And of course the keywords you’ve selected. 

In short, if you can create videos that hold user attention and get them to like, comment, and subscribe, you’ll do well in the rankings.  

Easier said than done though, right? 

After watching a lot of successful videos, I’ve broken down the basic approach to creating something that ranks to the below.  

Now, this model isn’t 100% accurate. 

The general approach is the same. However, you might find that the “like and subscribe / comment” section works better in your video a little earlier or later. 

Maybe you have a key promo point earlier in your video and so will want to pull that forward. 

This is not set in stone. 

This is intended as a starting template. 

Let’s look at it in more detail.  

Thumbnail and headline

Earlier on I mentioned the benefit of having a single person to be the face of the videos.  

That face should also feature heavily on the YouTube thumbnails.  

If you take a look into the psychology behind why this is important, you’ll find studies like this one . It details how faces in marketing are much better at grabbing a user’s attention. 

In the above linked study, faces are detected twice as fast as images without faces, and they work to create a greater feeling of community and brand recognition with the customer.  

Take a look at anyone who’s using YouTube as a marketing channel well, and you’ll see faces.  

Some examples…

Ali Abdaal – Productivity YouTuber

12 out of 15 feature Ali’s face.  

Alex Cattoni – Copywriting YouTuber

15 of 15 feature Alex’s face.

Ahrefs – SaaS tool for SEO

15 of 15 feature Sam’s face.  

Corridor Crew – VFX studio

15/15 feature some form of face. 

What’s interesting is how the Corridor Crew do this.  

They could just lead with their faces in each video. However, they also make use of celebrities and recognisable characters they’re featuring in their videos. 

This is a great workaround for brands who have a “behind the scenes” staff that might not want their faces featured. 

In addition to the use of faces, note the use of language between the headline and thumbnail copy.

The two are related, but aren’t a 1:1 copy. 

The copy within the image is often a “quick reference” type piece of copy.  If someone was skimming through the YouTube results for a search, the image copy needs to stand out.  

Using the image copy to cover…

• A major benefit
• The key lesson
• Some form of transformation

Is key to grabbing attention. 

The actual headline should be optimised for keywords. But pull a short version of the message and include it in the video thumbnail.   

Ideally in a way that feeds the search term or question back to the searcher.  

Ahrefs video on What makes a backlink “good”?

Primary keywords used in headline:

• SEO course by Ahrefs

Query keywords used in thumbnail:

• Good vs Bad backlinks

Why it works:

This video is going to rank for searches around good backlink generation, and Ahrefs is an established name in the SEO space. 

So the keywords make sense.  

The primary questions they’ll be wanting answers to are how to get high quality backlinks.

So the image copy also works to grab attention.  

Alex Cattoni’s video on How to build a 7-figure business

• Build a business
• $1,000,000 secrets

Building a business is a common search term. Crafting a video around the topic that appeals to relevant keywords is a no-brainer.  

Alex has also put one of the primary benefits of building a successful business – financial reward – in the thumbnail. Not only that, she’s used the magic number that often gets attention. $1,000,000. 

Be sure to check the downloads for a checklist for the thumbnail and a big list of headline formulae.  

Tease (optional)

Not every channel or video does or needs this. But I personally think it’s a great addition.  

Often, when clicking through to a video you’ll be greeted with a very short ~5-10 second segment of something notable from later in the video. 

We’re talking something that grabs attention and makes the watcher think “my god, I have to watch this now”. 

The Corridor crew guys are great at this.  They lead every video with a ~10 second segment of high-interest point from later in the video.  

 In this video they tease 2 high-interest points. 

• The team talking about how good an old-school visual effects shot is
• A sneak peek of a call they have with the lead FX guy for The Snyder Cut of Justice League

Of course that intro is super flashy and attention grabbing as well. I mean, who doesn’t want to see Meryl Streep brandishing a shotgun? 

I love this as a tactic. 

It’s the same concept as an open loop. 

You feed the user a tidbit of information that piques their curiosity. Their brain won’t be able to rest until that loop is closed which increases their chance of watching more. 

Which, of course, increases your key metrics. 

If you want to implement this it seems the best YouTube open loops lead the video with a huge revelation, interesting point, major benefit. 

However, be careful not to give too much away. 

With the intro you want to continue on that open loop type approach. 

The best intros are super simple. You simply tell the watcher what they’re going to learn, see, or get from your video. 

You basically want to give them a reason to watch your video. Tell them why it’s important for them.  

Noah Kagan offers a good example in this video on the 9 biggest job opportunities for the next decade.  

Within 30 seconds, Noah has outlined why you should watch the video. 

The full script from this section is…

“So I made this video to help show you high-paying, cool careers I highly encourage everyone to consider for the next decade so you don’t have to waste your time in a dead-end cubicle job for years like I did”.

Is someone who’s looking to earn a lot of money with a cool job going to be interested in this? 

Yes.  

Will outlining the above to them within the first 30-seconds help retain their attention? 

Your intro should be as simple as that. 

Whatever the message your video is trying to communicate, the value sections are where you do it.  

Doesn’t matter if that value is…

• Entertainment
• Information
• Something else

Just make sure that you offer the value the user expects from you. 

Like & subscribe

One of the golden rules in marketing is to make the CTA easy to understand and obvious.  

Button CTAs say things like “Buy now”. They tell the user what they want them to do to progress to the next stage.  

It’s no different with your YouTube videos.  

As mentioned earlier, your video’s ranking is determined by engagement factors.  

2 of those are the number of likes and subscriptions it generates.  

So, rather than leave this to chance, you have to ask people to take the action. 

It appears that most YouTubers don’t lead with this at the start of the video. 

They wait until they’ve provided a little value in their video before asking the user to subscribe.  

As for that ask, it happens in one of two ways.  

• It’s a simple on-screen graphic that pops up as a reminder 

• They actively call it out by saying something like “if you enjoy this content and want more, please consider subscribing”. JackFrags , a video game YouTuber, does a good job of this as seen below.  

Promo / Traffic shaping

This is the difference maker in my opinion. 

YouTube is a great medium. And no doubt there are skilled YouTubers out there eating off their ability to craft engaging videos. 

However, in my opinion this simply isn’t good enough. 

You’re building your business on land you don’t own. If YouTube changes anything to do with their monetisation strategy, you could be left out in the cold and see your revenue fall through the floor. 

The best YouTubers use YouTube as an acquisition channel. And they use a promotion or traffic shaping strategy to make money off the YouTube platform. 

There are a couple of ways you can do this which I’ll explain shortly. 

However, in short what you want to do is recreate what is, in effect, a content upgrade on YouTube. 

Basically give a short, relevant tease of your product or offer within YouTube and tell people within the video where they can learn more. 

You can do this mid video with a verbal call out, or simply leave it to the end with YouTube’s end card. 

Personally, I’d recommend both.  

One other thing to note is that smart marketers generally don’t redirect directly to a sales page though. They’ll redirect to an email sequence that continues to build trust. 

If we were to visualise what that might look like, it would be something like this. 

The tease is something you’ll have to play around with. However, the most successful teases for traffic shaping follow the same principles as a regular content upgrade for written content. 

So you want to engage people with the primary content – in this case the video – and tell people where to go to get…

• A downloadable template
• The next edition or “editor’s cut” video
• A downloadable version

Or something similar. 

Anything that would make the act of clicking through form the video to your website a no brainer.  

Nurture and grow your viewers

So at this point you have engaging videos that increase the chances of people…

• Liking 
• Subscribing
• Watching longer periods of time
• Checking out your off-YouTube properties

But the whole model here is very one directional.  

You’re burning your YouTube bridges in a way by simply using it to funnel traffic to your offers.  

And if YouTube is providing you with good leads, you want to keep that going. 

The thing I’d recommend here is setting up a very simple engagement loop with the people you’ve directed to your owned audience platform. 

There are two steps to dominating YouTube.

Step 1 – Keep it going

I don’t think anyone should rely 100% on a rented audience platform for their revenue. 

However, that doesn’t mean you should ignore it.  

If YouTube is getting your brand in front of people, keep the momentum going.  

If you’re following this guide and…

• Choosing relevant topics
• Optimising for high volume keywords
• Creating optimised videos that increase engagement

YouTube will reward you with greater reach and a growing audience.  

You’ll find your videos showing up in search and in the recommended videos section. 

Don’t ruin any progress you have made or will make. 

The best advice is to keep things going and be consistent on the platform. Check any successful channel and you’ll see that they have consistent upload schedules.  

Here’s a look at XiaoMaNYC’s recent uploads.  

When it comes to your publication schedule, don’t worry about daily, weekly, monthly etc right now. 

Instead, focus on what is a realistic publication schedule for you to churn out quality videos that align with the template above. 

Quantity is great, but if the quality isn’t there then it’s useless. 

The other action I’d recommend is…

Step 2 – Set up smart engagement loops

I recently wrote about how Eddie Shleyner creates engagement loops to bring his owned audience into the growth of his rented audience. 

You should do the same with YouTube. 

If you’re directing people off YouTube to your email list, then use those people to ensure each new video gets off to the best start possible. 

Yes, YouTube will tell your subs that a new video has been published, but not everyone is sitting around on YouTube waiting for you to hit publish. 

The best marketers make sure that each new video is pumped out to their email subs.

Unsurprisingly you’ll see Noah Kagan doing a great job of this. 

At the start of his emails he’ll often link to his most recent video on YouTube. 

This is a great way to get the initial traction and show YouTube that the video is worth wider promotion.

Your email subscribers are super invested in your brand. Make sure they know about how they can get closer to you.

All it takes is a quick email to say “ check out the latest video here ”.

If you want to kick this up a notch, you could also incentivise people liking, subscribing, and commenting on your video with some form of giveaway.  

Just be aware of the rules YouTube has established for this though .

Again, Noah has a great example of this. He ran a giveaway for his Tesla. And to be in with a chance of winning, you had to be subscribed to him on YouTube.  

If you have a relevant giveaway that could drive engagement, use it.  

If I was to do this, I’d ask people to like and comment to be in with a chance of winning. Then I’d use something like WooBox to pick a comment at random as the winner.  

Basically, you want to ask your email subscribers to check out your latest videos. 

And maybe once a month or quarter, do a giveaway that incentivises people to take the engagement actions that boost your video’s reach. 

Visualised that might look like this. 

With this model you’re getting your owned audience to help boost your reach, thus attracting a greater audience on a rented platform. 

This isn’t anything new and is also the model I’d recommend for any social media platform. 

Step 3 – Video promotion tips

Waiting on an algorithm to rank your content and drive visitors for you is a fool’s game.

The wonderful thing about video content though is how it can be reused in multiple ways for promotion.  

You could quite easily take all the below from one video…

• A transcript to publish below the video on your site for SEO juice
• Multiple short clips (10 seconds, 30 seconds, 5 minutes etc) to promote on multiple networks
• Still images for sharing
• Audio for a podcast

This can be a lot of work though.

What I’d recommend is simply focusing on pulling multiple promotional clips from each video to be shared across other networks where you have an audience. 

If you’ve already edited the video, this is a pretty quick and painless approach. 

Just identify short segments that would work well as promotions and share them across multiple networks with the link pointing back to the original video.   

Here’s a visualisation.

This clip method works as a teaser. As you can see there’s still enough of the video left that, even if someone saw all your clips, they’d still want to watch the whole thing.  

The full YouTube model

Let’s pull all of the various sections together to create one, complete YouTube model and run through everything quickly.  

From a high-level, the model looks something like this.  

With a little explanation, that’s…

• Step 1 – Research high volume, low competition video ideas and the relevant keywords
• Step 2.5 – Take multiple clips from that video to promote it across social sites and communities
• Step 3 – Create an opt-in page for your email list, use a relevant lead magnet upgrade that’s hinted at in your video
• Step 4 – Send the viewer a welcome email series that promotes your paid asset
• Step 5 – Add the user into your usual newsletter rotation
• Step 6 – When you publish a new video, make sure you email your current email subs to check it out
• Bonust step – If possible, run giveaways on your YouTube channel that require likes/comments. Make sure to promote through the usual channels of social, communities, and your email list.  

Let’s also recap the model’s steps with simple bullet points.  

Acquisition

Follow this process to publish videos that…

• Your audience wants to watch
• Is optimised and so will have a better chance of organic rankings

And some more detailed explanations.  

• Step 1 – Identify a niche talking point to help you build authority and an audience faster
• Step 2 – Research competitor videos to identify topics of high interest
• Step 3 – Use that research to identify potential video ideas
• Step 4 – Find the keywords that have high volume, low competition, mid-high CPC
• Step 5 – Make sure your video uses relevant keywords in the title, thumbnail, description, and tags 

This will help give your video the best chance of ranking well and attracting organic traffic on its own. 

Optimising the video’s topic and basic SEO is one thing. However, YouTube ranks videos based on user engagement.  

After watching countless videos of channels that are growing right now, there is a general pattern to the kind of video that gets good watch time and helps to grow a channel.  That basic model is…

Here’s a run down of the steps. 

• Step 1 –  Lead with a tease of an interesting point that comes up later in the video to create an open loop and curiosity
• Step 2 – An introduction that teases what the viewer will learn or receive as a benefit for watching the video
• Step 3 – Start delivering value
• Step 4 – After a little value has been delivered, either ask the user to like & subscribe or put a graphic on screen as a prompt
• Step 5 – Continue with the value of the video
• Step 6 – At the point of highest interest for your owned assets, tell the user where they can go to get access to it. This should be to a free lead magnet to secure their email address
• Step 7 – Continue providing value 
• Step 8 – End card that keeps them engaged with your channel and offers a direct link to your owned asset opt-in

One thing to note here is that there are no hard and fast rules on exactly when you should ask users to like and subscribe or when you should try to shape traffic to your owned audience opt-in. 

We can’t say “at exactly 7 minutes and 29 seconds do X.  

It depends on your video topic, length, and the script you’ve written for that video.  

It’s similar to putting a CTA on a sales page. There is no one best placement.  

You have to look at where the intent for action is the highest. 

So, where in your video is someone most likely to think “ I can’t wait for the next video” ? That’s where you push for the like and subscribe.  

Find the place in your video where someone would think “ I wish I could do that ” to push them toward your owned asset opt-in which will set them on the path to solving the problem themselves (and adding them to your email list). 

The exact timing of these things will be different for every video you make. And you need to experiment and keep an eye on these to find the best possible location. 

Once you’ve got your videos on topics that people are interested in, and a template that fosters better engagement, it’s time to hit the growth.

The first thing you’ll want to do is increase the ToFu traffic.  

And the easiest way to do this is to make sure that your video is being promoted across any and all relevant social platforms, communities, or areas your ideal audience hangs out. 

Here’s how I’d recommend doing this.

• Step 1 – Pull short video clips, still images, or quotes from your video asset
• Step 2 – Share those short versions across social platforms, communities, and forums where your 
• Step 3 – make sure they all include a link back to the original video
• Step 4 – Rinse and repeat. Never let your promotion of videos (even old videos) die off

This will help drive new viewers from one rented audience platform to another. 

But to kick the growth machine up a notch you need to increase the chance of…

• Sales and revenue you control (not YouTube ad revenue)
• Engagement that increases the reach of the video

The best way to achieve both of these is through email.  

Here’s what the visualisation would look like.  

If we break it down, here are the steps. 

• Step 1 – Include a relevant tease and promotion of your owned asset in your video
• Step 2 – Offer the owned asset as a freebie if they join your email list
• Step 3 – Send a welcome email series that builds trust whilst also promoting your paid asset (generating revenue you own 100%)
• Step 4 – When the welcome sequence is done, add them to your normal newsletter rotation
• Step 5 – Email your newsletter subscribers when you have a new video out to get initial traction in terms of views

With this you’re bringing our owned audience back to the rented audience platform to manually increase the engagement, which helps increase overall reach. 

To kick that up another step, you can run a giveaway or competition on YouTube that requires engagement. 

Promote that through the same channels above (social and email) and you should see a drastic increase in engagement and new views.

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Home » blog » YouTube case studies: How brands are marketing through videos?

YouTube case studies: How brands are marketing through videos?

As a digital marketer, One should always be on the lookout for innovative and effective ways to reach their target audience. And one platform that has consistently proven its worth in the world of marketing is YouTube. With over 2 billion monthly active users, YouTube offers tremendous potential for brands to connect with their audience through engaging video content.

In this article, we will explore various YouTube case studies to understand how successful brands have utilized the platform to market their products and services. By analyzing these case studies, we can uncover valuable insights and strategies that can be applied to your own marketing campaigns.

Benefits of Using YouTube for Marketing

Before diving into the case studies, let’s first understand why YouTube is such a powerful tool for marketers. Here are a few key benefits:

• Massive Reach: YouTube is the second-largest search engine after Google, and its extensive user base provides brands with an opportunity to reach a vast audience. Whether you’re targeting a specific niche or aiming for widespread recognition, YouTube can help you achieve your goals.
• Visual Appeal: Videos have a unique ability to capture attention and convey information in an engaging manner. By leveraging YouTube’s platform, brands can create visually appealing content that resonates with their target audience.
• SEO Benefits: YouTube videos are indexed by search engines, which means that a well-optimized video has the potential to rank highly in search results. This can drive organic traffic to your channel and increase brand visibility.
• Audience Engagement: YouTube allows for direct interaction with your audience through comments, likes, and shares. This level of engagement helps build brand loyalty and fosters a sense of community around your content.

Now that we understand the benefits of using YouTube for marketing, let’s dive into some fascinating case studies that showcase the platform’s potential.

Also Read – 15 High Paying Digital Marketing Skills

YouTube Case Study 1: Red Bull’s Journey to Viral Fame

Red Bull’s journey to viral fame on YouTube was fueled by a strategic and authentic approach to video marketing. They embraced their identity as a purveyor of energy and adventure, showcasing extreme sports and creating a lifestyle brand. By crafting compelling narratives, collaborating with influencers, and harnessing user-generated content, they created a powerful connection with their audience.

Red Bull’s YouTube strategy focused on authenticity, storytelling, and collaboration. They showcased genuine moments of adrenaline-pumping stunts and extreme sports, captivating viewers with their raw and unfiltered content. Collaborations with influential YouTube creators and athletes added credibility and expanded their reach. Moreover, by encouraging user-generated content, Red Bull turned viewers into active participants, fostering a sense of community and empowerment.

Reference – https://www.redbull.com/us-en/10-years-10-epic-red-bull-youtube-videos  

Impact of Red Bull’s Viral Fame

Video – https://www.youtube.com/watch?v=M0jmSsQ5ptw  

The impact of Red Bull’s viral fame on YouTube was substantial. They built a global phenomenon, inspiring millions with their thrilling videos. By creating an emotional bond with their audience, they established a loyal community that embraced the brand’s lifestyle. Red Bull’s success demonstrates the power of video marketing to transcend traditional advertising and create a lasting impact.

The impact went beyond just brand recognition; it also had significant financial implications. The company experienced substantial revenue growth and successfully scaled its business through the power of their viral videos. The captivating content attracted a massive audience, resulting in increased brand visibility, higher engagement, and ultimately, boosted sales and revenue for Red Bull.

Actionable tips for brands to achieve similar success on YouTube:

• Authenticity is key: Be true to your brand and values. Create content that reflects your identity and resonates with your target audience.
• Craft compelling narratives: Tell captivating stories that evoke emotions and connect with viewers on a deeper level. Use storytelling techniques to engage and inspire your audience.
• Collaborate with influencers: Partner with influential individuals or creators in your niche to extend your reach, tap into their audience, and gain credibility.
• Encourage user-generated content: Foster a sense of community and empower your audience to contribute their own content. This not only enhances engagement but also expands your brand’s visibility.
• Optimize for discoverability: Pay attention to video titles, descriptions, and tags to optimize your content for searchability. Leverage keywords and relevant tags to increase the chances of your videos being found by your target audience.

By incorporating these actionable tips into your YouTube strategy, you can enhance your brand’s visibility, engagement, and revenue potential. Remember to stay true to your brand, tell compelling stories, collaborate strategically, encourage audience participation, and optimize your content for maximum discoverability.

YouTube Case Study 2: Influencer Collaboration and Samsung’s Success Story

Samsung’s success story is intertwined with their strategic adoption of influencer collaboration on YouTube. Recognizing the power of influencers and their ability to connect with audiences, Samsung forged partnerships with popular YouTube creators in their target markets. They executed this strategy by integrating their products seamlessly into the content of these influencers, creating authentic and engaging videos that resonated with viewers.

Videos – https://www.youtube.com/shorts/AhxrfuLgUw0 | https://www.youtube.com/shorts/qDRsaB8mJuo

https://www.youtube.com/shorts/6AZ7caBbGMQ  

Impact and Benefits of Samsung’s Influencer Collaboration

The impact of Samsung’s influencer collaboration was remarkable, leading to increased brand visibility, customer engagement, and ultimately, significant revenue growth. By leveraging the influence and reach of popular YouTubers, Samsung’s products received widespread exposure to their dedicated fan bases. The result was higher sales, improved market share, and a strong brand presence in the digital space. The genuine endorsement and positive reviews from influencers also bolstered customer trust and loyalty towards the Samsung brand.

Actionable Tips for Brands to Achieve Influencer Collaboration Success:

To achieve similar success with influencer collaboration in today’s world, brands should consider the following actionable tips:

• Identify the right influencers: Research and select influencers who align with your brand’s values and target audience, ensuring a natural fit for collaboration.
• Create authentic content: Work with influencers to create content that is organic and genuine, showcasing your product or service in a way that feels authentic to the influencer’s style and audience.
• Foster long-term partnerships: Instead of one-off collaborations, aim for long-term relationships with influencers to build credibility and continuity in your marketing efforts.
• Encourage creativity and storytelling: Give influencers creative freedom to incorporate your brand into their content, allowing for unique and engaging storytelling that resonates with their audience.
• Track and measure results: Utilize analytics tools to track the impact of influencer collaborations, monitoring metrics such as engagement, reach, and conversion rates. Use this data to refine your strategies and optimize future partnerships.

By implementing these tips, brands can harness the power of influencer collaboration to drive brand awareness, increase customer engagement, and generate substantial revenue growth in the digital landscape.

Also Read – Top 13 Digital Marketing Trends

YouTube Case Study 3: Amazon’s Data-Driven Approach to Video Advertising

Amazon’s success in video advertising can be attributed to their data-driven approach. They leveraged their vast customer data and insights to develop a targeted YouTube strategy. By analyzing user behavior, search patterns, and purchase history, Amazon was able to identify and understand their audience’s preferences and interests. They executed their strategy by creating personalized and relevant video ads that resonated with viewers on YouTube.

Impact and Benefits of Amazon’s Data-Driven Approach

Amazon’s data-driven approach to video advertising resulted in significant impact, including increased revenue and enhanced customer engagement. By delivering tailored video ads to specific target audiences, Amazon saw improved conversion rates and higher ROI on their advertising spend. The ability to effectively reach and engage customers through personalized video content led to increased brand awareness, customer loyalty, and ultimately, revenue growth for Amazon.

Actionable Tips for Brands to Achieve a Data-Driven Approach to Video Advertising

To achieve success with a data-driven approach to video advertising in today’s world, brands can consider the following actionable tips:

• Leverage customer data: Utilize available data to understand your audience’s preferences, interests, and behaviors. This will enable you to create targeted and relevant video ads that resonate with your viewers.
• Embrace personalization: Tailor your video ads based on individual preferences and deliver personalized experiences. Use data insights to create dynamic and customized content that speaks directly to each viewer.
• Continuously analyze and optimize: Regularly track and analyze the performance of your video ads. Monitor key metrics such as engagement, click-through rates, and conversion rates. Use this data to optimize your campaigns and improve results over time.
• Test and iterate: Experiment with different video ad formats, messaging, and targeting strategies. Test and iterate to find what resonates best with your audience and yields the highest ROI.
• Invest in technology and automation: Utilize advanced tools and technologies to automate data analysis, audience segmentation, and campaign optimization. This will streamline your advertising efforts and enable you to make data-driven decisions more efficiently.

By adopting a data-driven approach to video advertising and implementing these actionable tips, brands can effectively target their audience, improve engagement, and drive revenue growth through personalized and relevant video content.

Also Read – How to crack your first job interview as a digital marketing professional

YouTube Case Study 4: Small Business Success on YouTube: Brand Dollar Shave Club’s Story

Dollar Shave Club’s success story on YouTube stems from their innovative and bold strategy. They adopted a humorous and relatable approach to connect with their target audience. Their YouTube videos featured witty and entertaining content that resonated with viewers. Dollar Shave Club executed their strategy by creating high-quality, low-budget videos that showcased their products’ value and unique selling propositions. They leveraged storytelling and humor to engage viewers and built a strong brand identity through their YouTube channel.

Video – https://www.youtube.com/watch?v=ZUG9qYTJMsI  

Impact and Benefits of Dollar Shave Club’s YouTube Success

Reference Links: https://www.inc.com/magazine/201507/diana-ransom/how-youtube-crashed-our-website.html

https://www.nytimes.com/2013/04/11/business/smallbusiness/dollar-shave-club-from-viral-video-to-real-business.html  

Dollar Shave Club’s presence on YouTube had a profound impact on their business, leading to exponential growth, increased revenue, and brand recognition. Their viral videos garnered millions of views and generated significant buzz, attracting a large customer base. The engaging content on their YouTube channel resulted in high customer acquisition rates, boosting their revenue and market share. Moreover, Dollar Shave Club’s YouTube success helped establish them as disruptors in the industry, challenging established shaving brands and gaining a competitive edge.

Actionable Tips for Brands to Achieve Small Business Success on YouTube

To achieve similar success on YouTube in today’s world, small businesses can follow these actionable tips:

• Know your audience: Understand your target audience’s preferences, pain points, and interests. Create content that resonates with them and addresses their needs.
• Embrace creativity and humor: Find unique ways to showcase your brand personality through creative and humorous content. Be memorable and stand out from the competition.
• Focus on storytelling: Use storytelling techniques to create compelling narratives around your brand, products, or services. Connect with your audience on an emotional level and make your content memorable.
• Prioritize video quality: While a high production budget is not always necessary, ensure that your videos are well-produced, visually appealing, and have good audio quality. Invest in basic equipment to enhance the overall quality of your videos.
• Consistency is key: Maintain a regular upload schedule to keep your audience engaged and coming back for more. Consistency builds trust and helps grow your subscriber base over time.

By implementing these tips, small businesses can leverage YouTube as a powerful platform to showcase their brand, engage with their target audience, and drive business growth. Dollar Shave Club’s success story serves as an inspiration for small businesses looking to make an impact through strategic YouTube marketing.

Also Read – How does AI contribute to the transformation of the digital marketing spectrum?

Key Takeaways from YouTube Case Studies

After analyzing these case studies, several key takeaways emerge:

• Influencer Marketing: Collaborating with influencers can greatly amplify your brand’s reach and credibility.
• Authenticity: Creating genuine and relatable content helps forge a deeper connection with your audience.
• Compelling Storytelling: Engaging narratives can evoke emotions, inspire action, and create a lasting impact.
• User-Generated Content: Encouraging your audience to create and share content can boost brand awareness and foster a sense of community.
• Live Streaming: Hosting live events on YouTube allows for real-time interaction and generates excitement around your brand.

Tips for Creating Successful YouTube Marketing Campaigns

If you’re looking to create successful YouTube marketing campaigns, here are a few tips to keep in mind:

• Research Your Target Audience: Understand your audience’s preferences, interests, and pain points to create content that resonates with them.
• Invest in Production Quality: High-quality videos with professional production values leave a lasting impression and reflect positively on your brand.
• Optimize for Search Engines: Use relevant keywords, compelling titles, and engaging thumbnails to improve your video’s visibility in search results.
• Promote Across Multiple Channels: Share your YouTube videos on other social media platforms to maximize reach and engagement.
• Measure and Analyze: Track important metrics such as views, likes, and comments to gauge the success of your campaigns and make data-driven decisions.

YouTube has revolutionized the way brands connect with their audience. Through the case studies discussed in this article, we have seen how successful brands leverage YouTube’s platform to create engaging and impactful marketing campaigns.

By adopting the strategies and insights from these case studies, you can elevate your own YouTube marketing efforts and drive tangible results for your brand. So why wait? Start exploring the world of YouTube marketing and pursue a digital marketing course by IMS Proschool to develop these skills. Your audience is waiting to be captivated by your videos!

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10 Must-Follow YouTube Channels For Indian Entrepreneurs

• Small Business Guides
• 10 Must-Follow YouTube Channels For…

Are you an Indian business owner looking to gain a competitive edge in today’s fast-paced market? As the number of startups continues to rise in India, it’s more important than ever for entrepreneurs and business owners to stay informed and up-to-date with the latest industry trends and strategies.

What can be a better way for this than using our favorite video platform ‘Youtube’, Youtube ever since its launch in 2005 has gained popularity to become an excellent platform for entertainment, information, and educational content?  Entrepreneurship is no exception.

With the popularity of youtube and video content, there has been a tremendous increase in the amount of content for entrepreneurship such that it can become overwhelming to choose where to start and you may end up losing track of time.

In this blog, we’ll introduce you to the top 10 YouTube channels that every Indian business owner should follow for motivation, leadership, entrepreneurship, and in general to stay up to date with the latest trends and technologies in the business landscape.

So, without any adieu let’s dive right into it!

Table of Contents

1. Startup India

StartUp India (YouTube Channel)

Whether you are just getting started with your business or looking to scale it to the next level, Startup India is a great youtube channel with plenty of resources to help you succeed in your entrepreneurial journey.

Startup India is an initiative of the Indian government launched in 2016 to build a strong ecosystem that promotes and nurtures innovation and entrepreneurship in India. Their youtube channel has a variety of content related to startups and entrepreneurship including a panel discussion with successful entrepreneurs.

Tip:- Startup India also has its free learning program to teach the depth of entrepreneurship to young entrepreneurs like ourselves. we recommend checking out their website.

2. Google Small Business

Google Small Business (YouTube Channel)

How is it possible that we are talking about Business and Google isn’t mentioned? so here it comes with “Google small business”, It is a one-stop shop for tips, advice, and hacks to help small businesses grow and overcome any obstacles that may arise. It is an educational platform created by Google for business owners to learn how to use Google products and services to scale their businesses. The channel provides video tutorials, webinars, and other resources.

Overall, the Google Business YouTube channel is a valuable resource for business owners looking to learn how to improve the online presence of their business and take advantage of the many tools offered by Google.

Warikoo (YouTube Channel)

Ankur Warikoo is a renowned entrepreneur, investor, speaker, and founder of the popular YouTube channel “Warikoo.” Ankur Warikoo is a successful entrepreneur who has a wealth of knowledge and a keen understanding of the challenges faced by entrepreneurs in India.

Ankur Warikoo provides valuable insights into various aspects of entrepreneurship, including creativity, funding, team-building, and scaling. The channel features interviews with successful entrepreneurs, investors, and thought leaders who share their experiences, insights, and best advice. He is a natural storyteller making his videos easy to understand, and the insights shared apply to entrepreneurs at all stages of their journey.

Ankur Warikoo’s experience, knowledge, and passion for entrepreneurship make his channel on the list of top YouTubers that every Indian business owner must follow.

4. Dr. Vivek Bindra: Motivational Speaker

Dr. Vivek Bindra: Motivational Speaker (YouTube Channel)

Dr. Vivek Bindra is yet another YouTuber for entrepreneurs, business owners, and young talents looking for business ideas. Dr. Vivek Bindra is the founder and CEO of Bada business and is among the top influential people in leadership and entrepreneurship.

“Dr. Vivek Bindra: Motivational Speaker”, has over 20 million subscribers and is dedicated to providing business-related education and motivation. In his videos, he provides specific tips on topics such as marketing, sales, leadership, and time management, and is known to break down complex concepts into easy-to-understand terms His speaking style is energetic and engaging, and he often uses real-life examples to illustrate his points.

.Overall, if you’re looking for motivational speeches and practical advice on how to improve your business skills, Vivek Bindra’s channel is worth checking out

5. Y Combinator

Y-Combinator (YouTube Channel)

If you are a business owner or even interested in entrepreneurship, this channel is a must-visit. Their content is diverse, covering a wide range of topics from fundraising, and product development, to marketing. This channel also features interviews with successful startup founders, and industry experts, providing valuable insights and advice to run your business. Their videos are short making them easy to watch and understand. Having podcasts with guests like Elon Musk, Anu Hariharan, and Mark Zuckerberg makes Y Combinator a must visit the youtube channel

6. Ranveer Allahbadia: BeerBiceps

BeerBiceps (YouTube Channel)

Ranveer Allahbadia is an excellent content creator on youtube, an entrepreneur, and a host of the popular podcast ‘BeerBiceps’, he is the founder of a company and a co-founder of two companies.

On his youtube channel, he features interviews with successful entrepreneurs, celebrities, and thought leaders from various industries. The channel covers a wide range of topics such as leadership, mindset, productivity, branding, and marketing.

The content presented is engaging and entertaining, making it easy to follow and implement in one’s business ventures. Overall, BeerBiceps is a great resource for anyone seeking inspiration and guidance on their entrepreneurial journey.

7. YourStory

YourStory (YouTube Channel)

YourStory is yet another highly recommended YouTube channel for Indian business owners and entrepreneurs. The track features interviews with successful entrepreneurs, thought leaders, and industry experts from various fields, providing valuable insights, advice, and inspiration.

This channel is known to feature success stories of startups and emerging businesses, highlighting their unique journeys and the challenges they faced along the way. Their videos are well-produced and informative, making it easy to learn and apply the concepts to one’s business ventures.

Overall, YourStory is a great resource for anyone who loves to learn from the success stories of successful entrepreneurs.

8. TEDx Talks

TEDx Talks (YouTube Channel)

TEDx India is an inspiring YouTube channel that features a variety of talks and speeches from some of the most innovative and smart individuals all over the globe and in India. Whether you’re an aspiring entrepreneur or a seasoned business owner, this channel is a must-follow for anyone looking to learn from the best.

One great thing about TEDx Talks videos is that they are presented in a friendly and approachable way. The speakers are passionate and articulate, and they use real-world examples and case studies to explain their ideas.

By following this channel, you can learn from some of the most innovative and successful individuals in India, and gain valuable insights on how to create a more sustainable, profitable, and socially responsible business.

9. Sandeep Maheshwari

Sandeep Maheshwari (YouTube Channel)

If you are an Indian Youtube user, I am sure you have come across this channel. Sandeep Maheswari is a YouTuber who is known for his inspiring talks and seminars on entrepreneurship, success, and personal growth. He is the founder of ImagesBazaar, one of India’s largest online stock photo libraries.

Sandeep Maheshwari’s YouTube channel is a popular resource for anyone seeking inspiration and guidance in their personal and professional lives. His videos are not only informative but also engaging, as he uses real-life examples and stories to illustrate his points.

His motivational talks and practical advice are sure to inspire and empower viewers to pursue their dreams and reach their full potential.

10. Josh Talks

Josh Talks (YouTube Channel)

As a business owner who is trying to build something, it’s quite obvious to come across some days when you feel down and lose motivation to work. Josh Talks is an excellent youtube channel to turn to at such times.

Josh talks features speakers from various fields such as entrepreneurship, technology, art, social work, and more. The speeches are motivational, with inspiring stories, and informative talks. The channel has gained a huge following over the years due to its high-quality content and engaging speakers.

This is a worth-checking channel with having wealth of content that is sure to inspire and motivate you to work effectively and achieve your goals.

Youtube has become an incredibly valuable tool for business owners looking to learn, grow and succeed in today’s competition. Even With the huge number of content available on the platform, it has never been easier to choose the best channels which can help oneself to get the latest insights, strategies, and trends in business and entrepreneurship. We have highlighted the top 10 YouTube channels which you as a business owner can follow to gain invaluable knowledge and inspiration to help you achieve your goals and take your business to the next level.

YouTube, books, podcasts, etc are means by which entrepreneurs become successful if these means are properly utilized. The important thing for any business to manage is its finances. To know more about entrepreneurs manage their finances, find out how ProfitBooks solves all your accounting problems without any initial cost, as we understand the need to save money for entrepreneurs. ProfitBooks also has a youtube channel where we make videos about different topics related to entrepreneurship in hindi. So subcribe to ProfitBooks Hindi, and create your account for free today .

Also Read:-

Top 10 YouTube Channels for Business Owners

Must-Read Books For Entrepreneurs

Top 10 Podcasts for Business Owners

Author:  Aumkar Jadhav

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5 YouTube Case Studies to Help You Get More Views and Subscribers

Did you know that:

• YouTube is the second-largest search engine in the world
• YouTube has over 1 BILLION users worldwide
• 300 hours (12.5 days) of video are uploaded to YouTube every minute
• Every month, people watch the equivalent of 3 MILLENIA worth of video on YouTube

It can be hard to wrap your head around these numbers.

But all you need to know is that these statistics make YouTube a fantastic marketing channel for your business.

YouTube is still not as mature as channels like Google or Email, but it isn’t as new as social media channels like Facebook or Instagram.

What this means is that it’s large enough to be a big opportunity, but not mature enough that it’s too difficult to compete.

If you want to start or grow a YouTube channel, your main challenges are going to be:

• Getting more views on your videos
• Getting more subscribers for your channel

Before you get going, use our YouTube SEO checklist and our optimized YouTube description template to make sure you’re good to go.

On top of that, we put together a curated list of the best case studies out there that will help you achieve those two things.

YouTube SEO: How to Rank YouTube Videos

Without a doubt, one of the most successful digital marketers on YouTube is Brian Dean. He has managed to master YouTube’s search algorithm.

His channel, Backlinko, has over 200 thousand subscribers and some of his videos have accumulated over half a million views.

Click here to check out this YouTube case study

How Buffer Grew Their YouTube Channel by 59% in 30 Days (Step-By-Step Case Study)

Brian Dean not only grew his own YouTube channel but also helped Buffer, the social media marketing tool, grow their YouTube channel by 59% in just a month.

He explains the exact step-by-step process he followed to achieve that.

8 Steps to Capturing 500,000 YouTube Views in 10 Months: Case Study

In this post, the owner of a small business explains why he decided to stop competing for traffic on Facebook and Twitter and go for YouTube.

His results? He managed to get over half a million views for his content in just 10 months.

Click here to check out this case study

How to Get More YouTube Views: 20x Increase in 2 Weeks

This post explains how, with the right strategy, a brand new channel can increase its total number of views in a very short amount of time.

A great read for those who are starting from scratch.

Youtube Channel Growth Case Study

This is one of the most comprehensive case studies out there. It explains the process one YouTuber used to increase his subscribers by 150%.

It goes deep into the importance of figuring out who your audience is and discovering what they want to see.

In Conclusion

We’ve brought together over 7 marketing case study templates to help you convey your story more powerfully and make your marketing successful. Check it out by downloading the templates!

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8 YouTube case studies for a better understanding of the platform

Here are 8 YouTube case studies of different genres and industries, that help you understand how Google's brainchild can help you expand your video marketing horizon.

The impact of videos on consumers cannot be stressed upon enough. Nonetheless, brands often confine themselves to pre-roll ads and banners on YouTube. YouTube as a platform is largely underused, many a times due to lack of knowledge in terms of how to leverage the platform to an optimum level.

Tuft & Needle

After having a terrible shopping experience – high prices and hidden markups, pushy salespeople and poor quality, Tuft & Needle, the startup mattress retailer's goal was really to change the industry.

Video was the most powerful way to show the stark difference between their authentic approach and the traditional mattress industry’s gimmicks. And video ad targeting helped Tuft & Needle reach likely customers – people visiting their website, looking for real estate or doing searches like “best mattress.” Starting on a budget of just $50-$100 a day, the company now dedicates half of their Google advertising to YouTube.

LSTN Headphones

The objective of LSTN Headphones was to create global change by providing high-quality products that help fund hearing restoration, and spread awareness about hearing loss and hearing impairment.

The company therefore, used video ads as their elevator pitch, helping them reach out to new customers in a relatable way. Video advertising have helped LSTN Headphones to gift hearing to over 20,000 people globally.

ZAGG makes huge range of products for protecting mobile devices, including shields, skins, cases and our military-­grade InvisibleShield film.

The brand used YouTube for product demos and installation tips, finding it far more useful and compelling than anything they had previously used. There was a 75 percent rise in conversions with the targeted videos.

The company uploads and advertisse an average of 100 videos per year to maintain interest in our products.

RevZilla, an e-­commerce site and retail store in Philadelphia, realized that with their team’s collective knowledge they could better serve the customers, and reach some new ones, through video ads ­demonstrating new products and essential safety tips.

Video ads helped the brand garner seven million views and a 50 percent increase in revenue over the last few years.

Also Read:  3 successful Twitter followers campaign case studies by brands

Rokenbok creates endless, special playtimes for children and their parents. When the economy shifted, specialty toy stores began shutting their doors, Rokenbok needed to quickly find a new way to demonstrate how sophisticated their toys are. The brand therefore, started promoting videos of their elaborate systems on YouTube.

In a span of 3 years, YouTube has become the number one source of traffic to the Rokenbok website.

BBQGuys.com

ShoppersChoice.com, owner of the BBQGuys.com channel, is the ultimate online store for home and outdoor appliances, offering great selection of products, including barbeque grills, outdoor furniture and kitchen accessories. The intension of the YouTube channel was to stay as active as possible, by uploading new content every few days, and promote the brand's best content so that it’s seen by more potential customers. The channel increased from 800 to 5,300 daily views.

Majestic Heli Ski

Majestic Heli Ski offers helicopter skiing in remote areas of Alaska – untracked powder, big mountains and luxury lodging – for an unmatched ski vacation. Building a customer base was the brand's main challenge. Video ads were simply the best way to show this experience. And video ad targeting helped the brand zero in on the people they needed to reach – from the age range of their typical customers to areas of the country where skiing is popular. The brand also focused on people who are searching online for ski resorts or certain types of skis.

Today, the brand gets nearly half of their new skiers from YouTube.

Tulane’s Closet

Tulane’s Closet came up with the unique concept of 'Cover Me By Tui', a breathable, one-piece post-surgical pet garment.

With the help of video ads, it helped their potential customers to decide why this alternative is a better choice for their dogs. They can see how it works, how to put it on, how comfortable and practical it is. And video ad targeting helped the brand reach the right customers – people searching for pet supplies, veterinarians, and dogs. The brand now sells to over 500 veterinarians across the US and the world, and have nearly doubled our sales each year since starting on YouTube. With the help of YouTube, the brand has become one of the most popular dog cone alternatives.

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7 YouTube Marketing Case Studies

Posted by Sharon Black on January 22, 2016

Social Media Best Practices

YouTube.com has become a goldmine of advertising goodness.

Guess what? Most businesses can find a way to use it. It’s not only another way to reach customers, it’s a way to deliver real value to all your social media accounts. What can you do on YouTube? To answer, let’s take a look at big and small companies in different industries using YouTube marketing in creative ways.

YouTube Marketing Case Study #1: GE

GE is a pioneer in social media. They consistently adopt new social media channels, connect directly with their customers by requesting and showcasing user-generated content, and post videos and graphics about every aspect of their business.

GE’s YouTube channel offers transparency, information, and experimentation. You can watch their commercials, see interviews with visionaries, scientists, and engineers, learn about future and current technology, and be generally amazed by everything they do.

GE’s audience includes customers, young people considering a career in engineering or science, and literally everyone interested in science, medicine, and technology.

YouTube Marketing Case Study #2: Eric The Car Guy

You might not have the deep pockets and professional video capabilities of GE, so meet Eric the Car Guy. He’s a mechanic with a website where you can order parts and find DIY help. His channel includes how-to videos for all kinds of automotive repairs, Q&A sessions, and general advice, like “Getting your car ready for a road trip.”

This video has 3.5 million views, so it’s clear he knows how to answer questions people want to know. There’s no fancy video effects, just a personable guy showing fans exactly how to do something.

YouTube Marketing Case Study #3: Photorec Tony

How-to videos work for many industries. Photorec Tony offers tips, equipment reviews, and other interesting content about photography. In this video, which has more than 118k views, he explains the difference between two different cameras.

YouTube Marketing Case Study #4: Cupcake Jemma

Cupcake Jemma is the YouTube home of Crumbs and Doilies, a London bakery, features how-to cake baking and other goodies, along with helpful equipment videos, decorating tips, and behind-the-scenes peeks at the bakery. This rainbow cake has nearly 2 million views!

YouTube Marketing Case Study #5: Keller Williams

Keller Williams Realty, Inc. is one of the largest real estate companies in the U.S. and THE largest international real estate company in the world. The Keller Williams YouTube channel is devoted, not to selling houses, but to attracting talent to staff its 700 offices.

Here, you can watch interviews with top executives and agents, learn more about the company, see the monthly financials, and get success tips from the pros.

YouTube Marketing Case Study #6: Caterpillar

A familiar B2B name in heavy equipment, Caterpillar decided to showcase its products in a very unusual – and memorable way. On the Caterpillar YouTube channel, you can see a big-scale Jenga game, watch a gigantic sand castle construction, see the tug of war competition below…or get safety tips and other useful information.

YouTube Marketing Case Study #7: AWeber Email Marketing

AWeber offers email marketing software tools to help businesses run and analyze email marketing campaigns. The AWeber YouTube channel offers helpful videos with how-to, strategy, tips, case studies, and industry news.

How You Can use YouTube to Market to your Customers

No matter what product or service you’re marketing, your customers are searching for information. Use videos to provide company information, product information, industry information, how-to instructions, reviews, and put a face on your company.

Just take a look at this adorable Christmas card by Wholesale Warranties.

Marketing just doesn’t get more endearing than that.

Sharon Black

Sharon Black is a veteran copywriter and marketer. She loves writing about the challenges and rewards of marketing, at least when she's not pondering the challenges facing her on World of Warcraft. She has been known to serve as part of the grammar police force, but mostly when she is in the official role as editor.

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Learn How To Make More Money With Business Model of YouTube

Krishna kumar

YouTube is basically a website on which people can watch and upload videos.  But that is an understanding.  You Tuber offers only this much to its users.  YouTube has many features in streaming its videos.  The website has a search bar through which you can access relevant videos among the billions available.  This makes it so easy for users to find exactly what they are looking for.  You can optimize your search using keywords.   Users can enter captions for their videos which allow them to become more relevant to searches.  Apart from this, users can also live stream.     YouTube also has a community feature that allows a channel to host a community tab.  On it, it can post videos, pictures and GIF for viewers.  

YouTube Red

It is a premium feature that YouTube have.  It is like a subscription service that gives the user access to many otherwise accessible features.  These include streaming video without advertising, content that is not normally accessible, and playback feature on offline and background mobile devices.  You also have access to all services of Google play music

In 2017, on 28 February, YouTube announced the launch of another service called YouTube TV.  It is a live TV service with over 40 channels.  However, this service is only available in selected US cities.  It comes with a fee of $ 35 per month.  It provides unlimited cloud DVR storage.  It can record your favorite shows simultaneously.  It is available on your phone, TV and computer.

How Does YouTube Earn Revenue ?

YouTube, as we saw in the first paragraph, is a video sharing website.  Its products are its users.  This is right.  What YouTube is essentially selling is its users for various advertisers.  They also have other sources of revenue.

Advertisement

Most videos on YouTube are completely free for users to watch, and it is for this reason that they get such a large number of visitors every day: over thirty million.  The simple fact is that they get many people visiting their website on a daily basis, a large crowd of advertisers attracts them.

•  One method is through sponsored videos.  The advertiser pays YouTube according to the views received after the advertisement is selected.  The sponsored video is first displayed at the top of all videos and its address is based on the specific keywords that will be searched.  
• The second method through which it makes money through advertising is by embedded video.  The advertisement that is run at the beginning of the video is embedded video.  Here too, you get your salary based on watching YouTube.
• The third method is advertisements displayed on the homepage of the website.  On opening the homepage of the website, there are some blocks of advertisements which are shown along the sides.
• These are also advertising schemes that YouTube offers to its customers.  Here, advertising earns revenue through a mix of clicks and views

YouTube Premium Service

YouTube also earns through its premium services, such as YouTube Red and YouTube TV.  The reason for this is the constant battle between ad pushers and ad blockers, and hence they have to depend on such services by charging a monthly fee.  YouTube has also started a program that will pay channels on YouTube and charge subscribers monthly to gain access

YouTube Customer Segment:

• People who use YouTube and derive value from it.
• People who use the Internet extensively.
• People who like to watch videos and actively subscribe to them.
• Advertisers who want to connect with people using the Internet.
• Developers who want to get their products and design there for people to see.

YouTube Value Proposition:

What is it that YouTube offers to its users ?

• Gives its users access to more than one billion videos.
• Works as a platform for creators of original content so that their goods can get out of there and be seen by billions of people.
• Even this makes their content inspiring to the audience and is very well known.
• It is free and at no charge except for all premium features.
• It has a separate section for gaming and has the facility to watch the games live.
• Now also offers live streaming of videos.
• One of the best websites for advertisers who advertise.

YouTube Channel:

What YouTube uses to reach its customers ?

• Basic home website that can be accessed via the Internet.
• Through embedded videos on other websites.
• Television because of YouTube TV.
• Mobile phones can also be used to visit websites.
• Its own app on various markets.
• By hosting a live event.

YouTube  Maintain A Relationship With Its Customers By Following Ways:

• The website itself is made up of users' content.
• This gives the platform a very personal feel for it.
• The website is very user friendly.
• YouTube's branches are spread everywhere across the Internet.
• It gives the website and its users a kind of community experience.
• Users can rate and like or dislike videos.  This allows them to feel like a part of the community.
• Users can create playlists and also add videos to subsequent lists and favorites.
• The website can be accessed from anywhere and anytime with only basic Internet and video requirements.
• The fan bases that are made are very large and pay great attention to the channel or the so-called 'You Tuber'.

Revenue Stream:

YouTube Makes Money By Following Ways:

• A large part of the revenue stream is through advertisements.
• Premium services like YouTube Red, YouTube TV and paid channels also contribute to the company's revenue.
• You can rent or buy a movie on YouTube

Main Activities Performed By YouTube.

• YouTube thrives on gaining more users on its list.  It thrives on marketing.
• Develop website to make it more user friendly and attractive.
• To generate more traffic to the website.
• Manage that traffic efficiently.
• Filtering content being uploaded continuously.
• As well as finding and regularly updating the changing trends.

YouTube Key Resource:

• The website needs to continuously upload new original content.
• This requires the advertising capability offered by Google.
• Video player facilities for viewing content.
• Continuous innovation and platform development.
• Video quality and format in which they are uploaded.
• 3D videos and 360 videos are to be uploaded.
• A huge network of users uploading and watching videos and liking and commenting

YouTube Cost Structures:

• Running the platform.
• Music Key Licensing.
• Video hosting costs.
• Marketing plans.
• Property rights.
• Legal costs.

Future of YouTube

Considering all the sources of revenue and costs that the company incites to hosting videos, YouTube is still struggling to make significant profits.  Users are making money from third parties by promoting products.  YouTube needs to start dubbing in this area to meet the shortcomings in its profits.  The CEO of YouTube still says that YouTube is at an investment level in its growth.  YouTube is trying to figure out a complete model that will allow them to reap the beneficial benefits.  But YouTube is the second most visited site in the world.  This gives them an edge to begin with.  They can capitalize on this fact on a large scale and become one of the most profitable businesses.  Like the basic axis from a dating website to the common one, YouTube needs a more simple axis to make money making machines.  That is YouTube for you.

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Case studies: How brands are innovating on YouTube

See how brands are innovating—and driving impact—with their video marketing strategies on YouTube. From targeting techniques, to contextual creative, to six-second video ads, learn how brands are building campaigns that deliver results with these case studies and interviews.

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