why cover letter is important in job hunting

Why Cover Letters Are Important in the Recruitment Process

• By Amit Gawande
• August 18, 2024

Home » Blog » Why Cover Letters Are Important in the Recruitment Process

You’re probably one of many who think, “Oh no, not another cover letter!.” But you shouldn’t be so quick to dismiss one. It might be what lands you the interview or potentially the job itself. 

Even though some argue that cover letters might be dead, they do give you a chance to introduce yourself and help the recruiter paint a better picture of why you’d be a good fit for their company before meeting you in person, which is something resumes alone can’t do.

That said, let’s learn more about how cover letters help you stand out. 

Understanding cover letters

The biggest problem with cover letters is that job seekers often don’t understand their true purpose. They think of them as an expanded version of their resumes when they’re, in fact, supposed to complement them and add a more personal touch to their applications. 

Simply put, a resume focuses on your job experience relevant to the position you’re applying for, while a good example cover letter focuses on explaining how all this past work and skills you’ve gained make you the right fit for the job. It’s an extra effort but one that can set you apart. 

Cover letters aren’t an expanded version of your resume. They’re not generic letters you write once and then send out to all companies you’re applying to. No, they’re not an afterthought you write just for the sake of it. Cover letters are a chance to tell your story from your point of view.

Why cover letters are important

Besides what many people think, yes, cover letters are still important. Mostly because they’re your opportunity to make a good first impression, and first impressions matter. Even if a recruiter doesn’t get to read your cover letter, they’ll still consider it a plus and value your effort. 

You know what’s interesting? Most recruiters agree that cover letters aren’t strictly necessary, but 83% of them have also said they’re important for their hiring decisions , as they can secure you an interview even if your resume doesn’t meet their expectations. 

So, what’s so special about cover letters?

Make applications more personal 

The truth is companies won’t hire you just because of your extensive experience. Your personality also matters, and that’s exactly what your cover letter should focus on. 

It gives you the chance to talk about:

• What makes you different from other candidates;
• Why you’re interested in working in the company;
• How motivated and enthusiastic you feel about the role.

But most of all, your cover letter allows you to tell your story while addressing the recruiter directly. What are some challenges you successfully overcame in your career? Is there a success story you’re especially proud of? You can talk about all of these achievements in detail, as well as how your personal values align with the company’s culture, making you the perfect fit. 

This way, you’ll be creating a more personal connection with the recruiter, which maximizes your chances of securing the interview. Your words have much more power than you think, even in writing. This is why a well-crafted cover letter can make all the difference in your job search. 

Provide context

Unlike your resume, which only lists your previous work experiences, your cover letter provides the recruiter with more context about them—HOW this experience and skills you’ve gained make you the right person for the job and WHY you’d like to work in this specific company.

Everyone can create a resume, especially with the many resume builders available. But not everyone can make the connection between their experience and the job at hand. This is why recruiters don’t ask and don’t expect direct questions in interviews. Instead, they want to see:

• Your problem-solving skills, 
• Creativity, and 
• Ability to think and act under pressure. 

Your cover letter is where you get to showcase these qualities. You won’t just be talking about the dates and job titles from your previous positions but how all the work experience and skills you’ve gained helped you grow professionally and make you the ideal candidate for the job. You need to be as detailed as possible but, at the same time, straight to the point.

Cover letters also help you explain, in case you have employment gaps, why this happened and why you decided to change careers. I’m sure it won’t matter once you explain it, but otherwise, employment gaps you’re unable to explain can raise questions and concerns. Be careful, though, you don’t want to over-explain, as this can shift the focus to your insecurities.  

Show that you’re willing to go the extra mile

Have you ever attended a class even though attendance wasn’t mandatory? If you did, then bravo! It takes a truly committed individual to go above and beyond what’s required. 

This is the picture you want to paint for recruiters, and that’s how they’re going to perceive you after sending them a cover letter you weren’t required to send in the first place. 

It shows them you’re willing to go the extra mile, as that’s how excited you are about the role. Not only that but doing so also sets you apart from other candidates.

What you need to remember is that even if the job posting states it’s optional, 72% of recruiters still expect candidates to include a cover letter in their application, while 63% are convinced that cover letters showcase the candidate’s motivation to work in the company. 

Showcase your writing and communication abilities

You probably think that if you’re applying for an engineering position, your writing and communication abilities won’t matter. But that’s where you’re wrong. They might not be a priority, but they’re definitely skills that can give you a competitive edge over other candidates. 

Well, your cover letter is the perfect way to showcase your writing and communication skills before you even meet the recruiter in person. Being able to clearly communicate your experience, personality, and motivation in writing will potentially get you that interview, which is why you should never overlook the importance of cover letters. 

Express your enthusiasm for the job

Yes, I understand that money is possibly every candidate’s interest, but there’s a difference between working only to pay the bills and doing the job you love while getting to pay the bills. 

When you’re enthusiastic about a role, it shows. Enthusiasm is a difficult feeling to fake, which is why recruiters are unlikely to overlook your application if you manage to express your enthusiasm. It means your cover letter is genuine. As Norman Vincent Peale once said, 

“Enthusiasm releases the drive to carry you over obstacles and adds significance to all you do.”  

How to write the perfect cover letter

I don’t want to focus on formalities as much because you can find plenty of cover letter samples on the internet to demonstrate this. Instead, I want to talk more about what you need to include in your cover letter regarding context and the tone you need to maintain throughout. 

• Grab the recruiter’s attention: Instead of opening with “Hi, my name is…”, start by explaining how the job posting got your attention and how you connect to the role. 
• Talk about past achievements: Don’t just go over your work experience chronologically, but rather mention an achievement you’re proud of or how you’ve helped some of your previous companies overcome a significant challenge. 
• Align your skills with the company’s needs: Listing your skills one after another won’t do much. You want to elaborate on how these skills are relevant to the company’s needs. 
• Go with a conversational tone: I’m not saying that you should include slang, but write in a more personal way. No one appreciates generic writing anymore. 

You can go into detail as much as necessary, but your cover letter should be no longer than two pages. Your best bet is to make it one page long to ensure the recruiter reads it all. 

As per recent research, companies prefer that you first introduce yourself in the email and then add both your cover letter and resume in separate attachments. They also want you to customize your cover letter depending on the company and job position you’re applying for. 

Sealing the deal

You’ll see many comments about how cover letters are no longer relevant, but at the end of the day, the way you go about your application is your personal choice. If you feel like your resume isn’t enough to showcase your personality and skills, then why not add a cover letter as well? 

As we’ve discussed, there’s not an employer that won’t value the extra effort, so you might as well roll up your sleeves and start typing. You could finally land that interview and get the job!

Amit Gawande

Recent posts.

How AI Helps In Reducing Recruitment Bias

How Hiring Affects Company Revenue

How Semantic Search is Being Used in AI Recruitment

How it works.

• Affiliate Program
• Resume Parser
• Best Recruitment Software For Recruitment Agencies
• Recruitment CRM
• customer case study mainstage
• Case Study – Remote Office
• case study Huskee
• Customer Case Study Linq Consulting Solutions
• Customer Case Study – Red Dot Recruitment
• Data Processing Agreement
• free job listing websites
• Recruitment Management System
• Recruitment software for startups
• cloud-based recruitment software
• Best Recruiting Software
• Features Page -AD
• ATS for SaaS
• ATS for startups
• ATS_For_Recruiters
• Candidate Applicant Tracking System
• Free Applicant Tracking System
• Free Job Post Site
• Free Ad For Job Posting
• Best Free Job Posting Sites For Employers
• Best Employer Job Sites
• ATS_Landing_AI_ATS_Transform_hiring
• Best Applicant Tracking System For Small Business
• Recruitment Statistics 2022 – Recruiting Trends and Insights
• Recruiterbox Alternative
• Google Hire Alternative
• Job Posting
• Company Career Page | Employer Branding
• Recruitment Analytics To Improve And To Measure Hiring Process
• Search Resume Database Using Full Text Search
• Using Social Media For Recruiting
• AI For Recruiting – A complete guide
• Applicant Tracking System Guide
• Resume Screening: The Definitive Guide For Recruiters

Curious To Know

Don't miss future updates​.

Get notified when we publish new feature, Blog, Article, Guide or products.

CVViZ is a modern recruiting software that uses artificial intelligence to help you hire faster.

• +91-986-073-6361
• [email protected]
• AI Recruiting Software
• Resume Screening
• Applicant Tracking System
• Candidate Sourcing
• Integrate AI into ATS
• Recruitment Automation Software
• Applicant Tracking System For Small Business
• Free Job Posting
• AI For Recruiting
• Effective Resume Screening
• Recruitment Statistics 2022
• Free Job Posting Sites
• Indeed Job Posting Guide
• High Volume Hiring
• Chrome Extensions For Recruiters
• Candidate Screening Automation Guide
• Difference Between ATS and Recruitment CRM
• Advanced Resume Parsing Guide
• Privacy Policy

Copyright CVViZ Softwares Pvt Ltd © 2024

What is The Importance of a Cover Letter for a Job Application

In job hunting, submitting resume after resume to recruiters is the normal thing to do. Sometimes, you'll find a job opening asking you to send a cover letter and resume. Like resumes, cover letters aren't general statements on paper that you hand over to recruiters.

To land the job, you must write a cover letter in a way that fits the description. Every job is different, so having a cover letter that perfectly sums up the position can make your application seem more intended. In short, you'll need to tailor your cover letter just like you would your resume for the best results possible

Why Should You Have a Cover Letter for a Job Application?

Every job out there is a perfect fit for someone. Any good job deserves to have a tailored cover letter. While this type of cover letter does show your intentions and hopes for the role, it also gives recruiters an idea of how committed you are to getting the position.

Although this isn't an exhaustive list of why having a cover letter is important, you can find some reasons below.

It's what a good job deserves

If you're serious about landing a job, you'll want to put your best foot forward. Writing a personalized cover letter about why you best qualify for the role can leave a lasting impression on your employer. If you feel like the job isn't worth making a personalized cover letter, then is it a job you should apply to?

It helps you stand out from other applicants

While a resume is an itemized list of your career journey, a cover letter displays your unique character to recruiters. You can use your cover letter to engage employers and build connections with them, even if you're yet to be called for an interview.

It acts as a supplement to your resume

Resumes are documents that summarize your career in short bullet points. Cover letters are pieces of persuasive writing that tell your story. Both talk about the same scope, otherwise known as your career, but they have different writing styles and approaches.

It shows your motivation to get the job

For many people, motivation is key to getting what you want . Companies are always looking for employees who are eager to work. These workers are generally happier and produce a better quality of work. Motivation can also indicate that you're willing to do anything to get the job.

It helps impress potential employers

Cover letters can also help you market yourself to your employers. Writing down your motives and what drives you enough to try out for the position can impress employers. Making a good impression on your employers makes all the difference between a job offer and rejection.

It showcases your hard and transferable skills

Because your cover letter aims to tell a story, you can highlight the skills you've acquired. Soft skills, like leadership, teamwork, and time management, can be applied to almost any job. Even in cases where you might not be the perfect fit for the role, having a relevant and trusty set of technical and social skills can help you adjust to the position.

It tells your story

Your cover letter gives recruiters a better knowledge of your nature, skills, and background. It's also here where you write how you stand out and include your growth outlook. In many ways, it's both a sales pitch and the equal of turning your resume into a story.

Cover Your Bases with a Good Cover Letter

Cover letters are a great way for employers to get to know you before an interview. They help market your skills and talents in a quick read-through way. Understanding why it's important to include it in your application can give you the edge to secure a job.

With your resume and cover letter, it's time to head out and find your dream job. Having over 50,000 job openings, Career.com can help you find your next job opportunity!

Supercharge Your Job Search

Select a career advice topic, other articles about resumes, cover letters, thank yous.

4 Must-Know Resume Statistics for Your Job Hunting

5 Benefits of An Applicant Tracking System You Should Know

5 Reasons Why You Have to Send a Post-interview Thank You Letter

5 Ways How to Write Your Resume Experience Section

More From Forbes

Everything you need to know about a cover letter and why it's still important.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Wondering if you really need to submit a cover letter? Here's the truth about this part of the job ... [+] application process.

Some experts say that the cover letter is dead. Others vehemently disagree. But what both sides of the fence do agree on is that dead or alive, a cover letter is still necessary when applying for a job.

What is a cover letter for a resume?

A cover letter is a snapshot of who you are and what you've done. It gives hiring managers more information about you, your accomplishments, and what you bring to the table– information outside of what your resume shows. But aside from those more obvious things, a cover letter is also a way to showcase your communication skills and personality. A cover letter is vital for demonstrating how well you relay information in writing, making it a crucial element for positions requiring verbal and written communication skills. Your cover letter also helps employers make a hiring decision about you when they’re torn between you, and another candidate.

Do you need a cover letter?

Short answer: Yes. Even in situations where the cover letter is optional, a recent poll found that 72% of hiring managers expect a cover letter, and 77% will move your resume up a notch if you submit one. In that same poll, 83% of recruiters said a cover letter could land an interview even if the resume isn't good enough.

In short, even if your cover letter isn’t getting read, it’s positively acknowledged.

In certain situations, a cover letter is necessary. When you're applying to a specific person, use a cover letter to address them individually. Also, write a cover letter if you were referred. Use it to mention the name of the person making the referral to boost your chances of an interview, especially if that person has some clout. And, of course, include a cover letter if the job posting requires one.

But aside from these specific instances … include a cover letter anyway .

What can a cover letter do for you?

Best Travel Insurance Companies

Best covid-19 travel insurance plans.

Your cover letter is your personal introduction. It tells the company a little bit about you and why you're a great fit for the company. It's your first chance to make a good impression. The cover letter is also used to set one candidate apart from another in the event of two equally qualified applicants. It shows that you're willing to expend the energy to get the position … it’s worth the extra energy.

One of the better uses of a cover letter is to explain gaps or career changes in your resume. Gaps aren't definitive rejections in the hiring process, but hiring managers want to know why there's a gap, whether that's because you lost your job or decided to take time off on your own. Cover letters can also be used to explain career changes that are not obvious steps following a natural career progression. That being said, topics like resume gaps or career pivots must be addressed clearly and briefly– the longer you focus on them in a cover letter, the more you may generate concern versus comfort for the recruiter. Remember, there’s a fine line between shining a spotlight on an insecurity and simply addressing a weakness or question they may have. Plus, in the wake of the recession and pandemic, full of layoffs and change, recruiters are more forgiving on resume gaps.

What should you include in a cover letter?

Your cover letter complements your resume. It should be no more than two pages, but one page is better because research simply affirms that the second page isn’t as likely to be read... The cover letter needs to show the employer you can meet the job requirements, why you want to work at the company, and who you are. Include an anecdote about your experience that shows how you were a benefit to your previous employers. And always end your cover letter with a subtle request for an interview like, "I look forward to hearing from you" or “I’m excited to learn more about the role,” and include your contact information of course.

Do your homework before writing your cover letter (and your resume). Learn about the company where you're applying to discover whether you’re a fit for them– or they’re a fit for you. This means doing more than a 5 minute google sweep! It means examining their competition, who is in the role you’re seeking and what their linkedin says, if there’s any public announcements on the direction the company is taking, their client roster or results… and more! Analyze the job description to design your cover letter to address key components and leverage keywords. This is necessary to pass automated tracking software (ATS) used to screen applicants. Finally, identify the hard and soft skills you bring to the position so you can highlight those in the cover letter. Every cover letter needs to be tailored to the position.

Just as a good cover letter can set you apart, a bad cover letter can hurt you. Your cover letter needs to show you put in the effort. It should show the recruiter you read the job description, understand the role and how your experience aligns with the job responsibilities, and that you know a little bit about the company. That is what will set you apart from other candidates.

So, whether one is required or not, including a cover letter with your resume remains an essential element of the application packet.

• Editorial Standards
• Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

We're aware of a global phishing scam impersonating employees via email, WhatsApp, and Telegram, but no PageGroup systems have been breached.  Find out how to protect yourself

How Important is a Cover Letter?

Immediate Value

Personality, send us your resume.

Submit today to become discoverable to all our live roles.

Looking for your Next Role?

Browse through our live roles today.

Related articles

This website has app functionality. Add it to your home screen for fast access and offline features.

Michael Page International Inc. Company Number 65-0790985. Principal Place of Business: 622 3rd Avenue, 29th Floor, New York, 10017

Skip navigation

• Fall Updates
• For Employers
• In the Know
• Make An Appointment
• Internships
• Employer Connections
• CCE Programs
• Funding Programs
• Drop-in Hours
• Career Counseling Appointments
• Practice Interviews
• Programs & Services
• Design Your Next Steps
• Resumes & CVs
• Cover Letters
• Negotiating
• Career Advancement
• Graduate School
• Premium Resources
• Communications & Media
• Engineering & Technology
• Environment & Sustainability
• Financial Services
• International Affairs
• Non-Profits & Social Justice
• Psychology, Counseling, & Social Work
• Ways to Gain Experience
• Career Assessments
• Connect With Alumni
• Student Experiences
• First-Generation/Low-Income Students
• International Students
• Students with Disabilities
• Veteran Students
• LGBTQ+ Students
• Visiting Students
• Students of Color

How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

Privacy Policy Accessibility Notice of Non-Discrimination Terms of Use

Explore your options for easing the burden of student loan repayments with Savi.

AARP daily Crossword Puzzle

Hotels with AARP discounts

Life Insurance

AARP Dental Insurance Plans

AARP MEMBERSHIP 

AARP Membership — $12 for your first year when you sign up for Automatic Renewal

Get instant access to members-only products, hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. 

• right_container

Work & Jobs

Social Security

• AARP en Español

• Membership & Benefits
• Members Edition
• AARP Rewards
• AARP Rewards %{points}%

Conditions & Treatments

Drugs & Supplements

Health Care & Coverage

Health Benefits

AARP Hearing Center

Advice on Tinnitus and Hearing Loss

Your Health

What to Know About Vaccines

Brain Health Resources

Tools and Explainers on Brain Health

25 Ways to Get a Flatter Stomach

Scams & Fraud

Personal Finance

Money Benefits

View and Report Scams in Your Area

AARP Foundation Tax-Aide

Free Tax Preparation Assistance

AARP Money Map

Get Your Finances Back on Track

How to Protect What You Collect

Small Business

Age Discrimination

Flexible Work

Freelance Jobs You Can Do From Home

AARP Skills Builder

Online Courses to Boost Your Career

31 Great Ways to Boost Your Career

ON-DEMAND WEBINARS

Tips to Enhance Your Job Search

Get More out of Your Benefits

When to Start Taking Social Security

10 Top Social Security FAQs

Social Security Benefits Calculator

Medicare Made Easy

Original vs. Medicare Advantage

Enrollment Guide

Step-by-Step Tool for First-Timers

Prescription Drugs

9 Biggest Changes Under New Rx Law

Medicare FAQs

Quick Answers to Your Top Questions

Care at Home

Financial & Legal

Life Balance

LONG-TERM CARE

​Understanding Basics of LTC Insurance​

State Guides

Assistance and Services in Your Area

Prepare to Care Guides

How to Develop a Caregiving Plan

End of Life

How to Cope With Grief, Loss

Recently Played

Word & Trivia

Atari® & Retro

Members Only

Staying Sharp

Mobile Apps

More About Games

Right Again! Trivia

Right Again! Trivia – Sports

Atari® Video Games

Throwback Thursday Crossword

Travel Tips

Vacation Ideas

Destinations

Travel Benefits

Camping and RV Ideas

Fun Camping and RV Journeys

Exploration

25 Great Ways to Explore

Train Travel

How to Find Great Train Deals

AARP National Park Guide

Travel to Pinnacles in California

Entertainment & Style

Family & Relationships

Personal Tech

Home & Living

Celebrities

Beauty & Style

TV for Grownups

Fall TV Preview

Kevin Costner’s Big Bet

Looking Back

Take Our ’80s Music Quiz

Sex & Dating

7 Dating Dos and 7 Don'ts

Get Happier

Creating Social Connections

Friends & Family

Veterinarians May Use AI to Treat Pets

Home Technology

What's Inside Your Smartphone

Virtual Community Center

Join Free Tech Help Events

Creative Ways to Store Your Pets Gear

Meals to Make in the Microwave

Wearing Shoes Inside: Pros vs. Cons

Driver Safety

Maintenance & Safety

Trends & Technology

AARP Smart Guide

How to Clean Your Car

We Need To Talk

Assess Your Loved One's Driving Skills

AARP Smart Driver Course

Building Resilience in Difficult Times

Tips for Finding Your Calm

Weight Loss After 50 Challenge

Cautionary Tales of Today's Biggest Scams

7 Top Podcasts for Armchair Travelers

Jean Chatzky: ‘Closing the Savings Gap’

Quick Digest of Today's Top News

AARP Top Tips for Navigating Life

Get Moving With Our Workout Series

You are now leaving AARP.org and going to a website that is not operated by AARP. A different privacy policy and terms of service will apply.

Write a Cover Letter That Gets Read

Here are tips on what to include and what to avoid for job search success.

So much has changed in the job application process over the years. Take the tried-and-true cover letter: It was once such an important part of expressing your interest in a job; today, a cover letter isn’t even accepted by many large employers . To read up on other changes in today’s job market, head to www.aarp.org/Work .  

Many large companies today forgo the cover letter and instead send résumés through automated systems to screen for keywords that connect to their job descriptions. That said, many other employers still want cover letters to help them better understand a candidate’s unique qualifications .

Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. 

Check the details of job postings to see if you can include a cover letter. If there are no guidelines, then take the opportunity to include one. This is your chance to sell yourself!

A cover letter is particularly important if you want to elaborate on your work history . For example, maybe you took some time out of the paid workforce to provide family care. Or perhaps you’ve chosen to apply for a position with considerably less responsibility than in your previous jobs.

Your cover letter should address why you are best suited for the position. Take time to think about your “ personal brand ”— the unique skills and strengths that make you attractive to an employer. Convey your brand in your letters. Follow these tips for what to include and what to avoid.

What to Include

In your cover letter, be sure to:

• Address it to a specific person, not just a title or department.
• Refer to the exact job you are applying for, including a reference code if there is one.
• Employ the active voice. For example, say “I won an award,” not, “I was awarded.”
• Describe why you’re uniquely qualified. Cite relevant skills, experience and accomplishments, but don’t simply repeat your résumé. This is a chance to sell yourself!
• Tell the employer something about yourself that might not be clear from your résumé.
• Use keywords from the job posting in your cover letter (as you should do in your résumé).

Proofread your cover letter several times for correct spelling and grammar. Also, consider sharing it with someone who can proofread it and give you an honest opinion. Does your letter make the reader want to know more about you? If not, revise it, highlighting the things that make you the best candidate for the job.

Looking For a Job?

SEARCH THE AARP JOB BOARD

ARTICLE CONTINUES AFTER ADVERTISEMENT

What to Avoid

Here’s what not to include in your cover letter:

• Too much information! Three to four paragraphs is plenty. 
• Generic language. Tailor your letter to the specific position. 
• Unnecessary words, such as, “I am writing to…” or “Let me introduce myself….” Get right to your point.
• Clear references to your age. Rather than talk about your 30 or 40 years of experience, focus on your skills, how they were applied, and the outcomes as they relate to the position you are seeking.
• Salary requirements. Save this discussion for the interview .

Take Action!

• Head over to AARP’s Applying and Interviewing page for tips on today’s job market.
• Write a cover letter that enhances — not repeats — your résumé.
• Use your cover letter to add context to your résumé and to sell yourself!
• Make sure to carefully proofread your résumé and consider getting feedback from a trusted source.

Unlock Access to AARP Members Edition

Already a Member? Login

AARP NEWSLETTERS

%{ newsLetterPromoText  }%

%{ description }%

Privacy Policy

More on work

Job Search Tips for Effective Ways to Find a Job

Create Your Personal Brand

Create a professional presence that mirrors your dream job

Time for Career Change? Find a New Career Path

Benefits Recommended For You

SAVE MONEY WITH THESE LIMITED-TIME OFFERS

How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are accomplishments that can be quantified, such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

Related Articles

September 9, 2024

August 8, 2024

August 2, 2024

July 8, 2024

June 27, 2024

November 8, 2023

April 3, 2023

March 28, 2023

Join 2 million job seekers who get bi-weekly job search tips

Get insider knowledge and ready-to-use job-seeking tips and hacks delivered to your inbox.

We're aware of a global phishing scam impersonating employees via email, WhatsApp, and Telegram, but no PageGroup systems have been breached.  Find out how to protect yourself

What is a cover letter and why are they important?

Download your Job Applicant Toolkit

Want more tips on navigating your job search and landing your dream role? 

Is your CV updated and ready to go?

 Submit today to become discoverable to all our live roles.

Related articles

This website has app functionality. Add it to your home screen for fast access and offline features.

The truth about cover letters

Do cover letters hold the same importance they once did?

While the cover letter plays a different role to what it used to, it still remains an important one. Research for SEEK shows 83% of hirers finding cover letters useful to learn more about applicants. On the other hand, AI is becoming a mainstay on both sides of the job market – job seekers use it to help them apply for jobs, employers it to help them hire. How do cover letters fit in? Here’s what the experts need you to know about cover letters and how to write a great one for the world we’re liviing in.

The changing role of the cover letter

Cover letters were previously seen as just the starting page of your resumé. With AI increasingly used to scan applications, cover letters are becoming less an extension of your resumé and more a personal introduction.

Chelsea Hollins, talent acquisition specialist explains that job seekers should consider this changed role of cover letters when applying for roles.

“Cover letters are sometimes not considered to be as critical as they used to be,” she says, “but some companies and hiring managers still expect them, or use them to differentiate between someone who could do the job and someone who'll excel in a job.

They used to be mandatory for most job applications and acted as more of a summary of your resumé. Now they are an opportunity to tell your career story – which could include career breaks, career changes and of course, why you have the best skillset and experience for the role.”

Along with the role of cover letters changing, so too has the way they’re written – all thanks to AI. It’s easier than ever to generate content using AI , and an increasing number of jobseekers are turning to this technology to make their cover letters stand out.

However, research for SEEK found 33% of hirers think more negatively about candidates if they know they’ve used AI when applying for a job. So, while AI potentially has a place in streamlining and aiding in writing cover letters, it’s best to still exercise caution and common sense if going down this avenue.

Deborah Wilson, Head of Careers, Leadership Development & Consulting at  OnTalent , believes that despite their evolving role, cover letters remain integral.

“Cover letters have changed but are predominantly still requested,” she says. “Why? Because the hiring person wants to get to know you.”

Cover letters based on the role

Wilson explains that several factors determine how vital a cover letter is.

“The importance of a cover letter varies depending on the level of the role, industry, company culture, and preferences of the hiring team,” she says.

“In some cases, like executive roles, they are considered essential. However, in others, especially where the hiring process is highly automated through AI, they may be less important, with greater emphasis being on the resumé.”

Benefits of a cover letter

With all that said, the experts highlight that a well-written cover letter can:

• Fill in the gaps left by your resumé. Hollins says cover letters help provide information that your resumé doesn't cover. “When recruiters are reviewing applications, questions can arise that cover letters may be able to answer,” she explains. “It can be a good opportunity to elaborate on gaps in your resumé, changes in your career or roles you weren’t in for very long. The last thing you want is a recruiter or hiring manager having lots of question marks on your resumé.” Wilson echoes this sentiment, emphasising the different roles of the cover letter and resumé. “Cover letters are a forward-thinking document where you provide context for your application, demonstrate your enthusiasm, and highlight specific experiences, skills and achievements relevant to the role you are applying,” she says. “Whereas a resumé provides a detailed overview of your professional background and qualifications outlining your suitability for the role.”  
• Set you apart . Your cover letter lets you express why you’re the ideal person for the role. Hollins says it can take your application to the next level. “When you apply for a role, you’re potentially up against a hundred or more other job seekers, most of whom have similar or more experience than you,” she says. “A cover letter gives you the opportunity to sell yourself and talk about why you are the best person for the job.”

What employers look for in cover letters

Employers or recruiters read your cover letter to determine your reasons for submitting your application. Hollins advises to keep this in mind when writing yours.

“Your focus should be on explaining why you’re interested in this specific role and what parts of your experience and skillset makes you the best person for the job.”

Wilson adds that it’s not just about the contents of your cover letter, but how it’s written. “We look for a professional tone that conveys enthusiasm for the role,” she says. “Being able to articulate the value you bring to the role, expressing your personal style and writing in an engaging and professional way is imperative.”

A professional standard of writing is important, but so is the quality of your content in your cover letter. Each letter needs to be written specifically for the role concerned to stand out from the rest.

You can do this by personalising your response directly to job ad requirements – which only 33% of job seekers do, according to research for SEEK. “Tailor, tailor, tailor,” advises Wilson. “Write your letter from scratch and align to the role. Standard letters that are clearly not tailored are skimmed over and add no value. If someone puts in the effort to make their experience and potential stand out in the cover letter, they will catch the eye of the recruiter.”

Your cover letter checklist

Wilson offers the following advice when it comes to perfecting your cover letter:

• Make sure your cover letter is tailored for the role and aligned with the role requirements and company culture.
• Don’t just reword what’s already on your resumé. Use your cover letter to expand on key achievements and skills relevant to the role.
• Express enthusiasm for the role and the company. Familiarise yourself with their mission, values and recent achievements, and incorporate this information to demonstrate your interest. 
• Show understanding of the industry, challenges and goals. Explain how your skills and experiences will add value in addressing these issues.
• Use a professional tone to keep it concise and relevant.
• Format professionally  and check grammar and spelling.

In today’s job seeking landscape, cover letters continue to be a vital tool for potential job seekers. Although they require a bit more time and effort, the reward of standing out and showing why you’re the best fit for the role can be well worth it. Independent research conducted by Nature of behalf of SEEK, interviewing 4800 Australians annually. Published April 2024.

Read More: 

• 8 things to cut from your cover letter right now
• How to write a cover letter with no experience
• Understanding the differences between a cover letter vs resumé

Top search terms

Explore related topics, subscribe to career advice.

Do I Need a Cover Letter in 2024? Are Cover Letters Mandatory?

During the job-hunting process, you might find yourself asking “do I really need a cover letter?”

And honestly, that’s a very good question.

You might’ve heard a lot of recruiters say that cover letters aren’t nearly as important as the resume. Some recruiters even openly admit that they don’t read cover letters at all.

So, no wonder that you’re confused about whether or not you really need a cover letter.

In this article, we’re going to deep dive into the topic and teach you when you really need a cover letter (and when you don’t).

• Whether you need to include a cover letter in your application (and why)
• When to not include a cover letter with your resume 
• When to really put effort into your cover letter   

Do I Need a Cover Letter For My Resume

Short answer: yes , you should submit a cover letter alongside your resume.

Here’s why:

• Most job openings require you to submit a cover letter. Recruiters might not have the time to read ALL the cover letters they receive, but they will definitely read cover letters if they’re on the fence for a candidate. Besides, even if they never get to your cover letter, failing to submit one when it’s required will be a red flag.
• A cover letter shows that you’ve put in the extra effort. So, even if the recruiters don’t read them, they will know that you really want the job and that you are committed to taking all necessary steps to show you’re worth it.
• A cover letter can set you apart from other candidates. Imagine this scenario: a recruiter is looking at two candidates with the same exact professional background and resume. The difference? One submitted an A++ cover letter that showed exactly why they’re the perfect fit for the job, while the other just copied and pasted an internet template. Which one would you pick? Our point exactly!

The above being said, there do exist a few cases where a cover letter isn’t necessary and a few others where you shouldn't just submit a cover letter, but you should really put in the extra effort to make it memorable!

Ready to go through them?

When Not to Include a Cover Letter

The 3 cases where you don’t need to include a cover letter with your application are:

#1. The job opening doesn’t require one. 

Yeap, in some cases, the job description will specifically instruct you not to submit a cover letter when you’re applying for the position. Needless to say, submitting one regardless of the instructions will not make you a poster child for dedication; it will just show you can’t follow instructions. 

#2. You don’t have the time to customize your cover letters. 

If there’s one thing that’s worse than not submitting a cover letter, is submitting a bad cover letter. What do we mean by bad? An uncustomized cover letter, or a cover letter based on a one-fits-all kind of template that you plan on mass-sending to all the jobs you’re applying for.  

So, if you’re applying to many jobs and you just don’t have the time (or creativity) to write a separate cover letter tailored to each job, then just don’t write one instead of making that cover letter mistake. 

#3. There is no place to upload one on the application platform.

When you’re filling out an online job application, you might notice there is no place to upload a cover letter.

Consider that a clear sign that a cover letter is not required for that particular role.  

When Should You Put Extra Effort to Submit a Cover Letter

Now, as we said, the best practice is to submit a cover letter with your resume for any job, internship, or even internal position that you apply for (unless they explicitly ask you not to). 

That being said, there are a few cases in which you should REALLY submit a cover letter—and put in extra effort to make it significant: 

• You have important information to add. It might be a career gap, the need for a relocation, or a career change - anything, basically, that you can’t go into detail about in your resume. Your cover letter is your chance to explain it (especially if it adds significant value to your application).
• There’s a personal connection/referral. If someone has personally referred you to the company, make sure to acknowledge that in your cover letter. A personal referral means bonus points for your application, so don’t miss out on a chance to mention it.
• You have a link to the company. Did you complete an internship at the company? Or maybe you know the hiring manager or someone higher up the ranks outside of work. No matter the case, be upfront about any link you may have to the company in your cover letter. It will probably do your application good or at least show those reading it that you’re transparent.
• It’s your dream job. Without making it a love letter to the company, use your cover letter to express what this job means to you professionally and how it’ll help you thrive. Passion goes a long way!

6 Tips For a Perfect Cover Letter 

The bottom line? 

Overwhelmingly, a cover letter is an essential part of your job application and you should include one with your resume.

So, as you can imagine, your cover letter should be on par with your resume. Before you start writing your cover letter, here are a few tips to make the process easier for you:

• Keep it short. One page is more than enough when it comes to cover letters. Actually, the optimal length for a cover letter is between 250-400 words long.
• Follow submission instructions. In the job description, look out for specifics on the cover letter format (Word or PDF), fonts and margins, and content (such as which sections or information to include).
• Proofread your cover letter. Once you’re done writing, make sure your cover letter doesn’t have any grammar or spelling mistakes. Use spell check software such as Grammarly to be on the safe side.
• Avoid cliches. Saying you’re a “great team player” or “effective communicator” will get you nowhere. Instead, aim to show it by backing it up with your experience. Think, “I’m a great communicator” versus “I’m a great communicator, having closed 50+ sales per month at my last job.”
• Enhance your personal brand. Opt to use the same fonts, margins, colors, and style in both your resume and cover letter. In this way, you can highlight your personal brand and make more of an impression on the hiring manager.
• Use action verbs . To make your achievements stand out, use action verbs. So, instead of repeating “I was responsible for” or “I was in charge of,” you can use action verbs such as “managed” or “coordinated.”

Do you still have some unanswered questions? Here are the most frequently asked questions on whether cover letters are mandatory.

Do I need a cover letter for a part-time job?

You should follow the same practice with your part-time job application as you would with a full-time one. That means you should definitely submit a strong cover letter with your resume (unless otherwise indicated in the job description).

Do I need a cover letter for an internal position? 

When you apply for an internal position within the company, you should create a cover letter to highlight your experience and professional interest in the position. 

Do I need a cover letter for an internship?

Yes, you should include a cover letter with your resume when you’re applying for an internship. The cover letter should focus on your skills and strengths, your education, and your dedication to the internship program. 

Not sure how to write a cover letter for an internship from scratch? This article will tell you all you need to know!

Do I need a cover letter for an entry-level job?

Yes, an entry-level cover letter is a must.

You might not have many professional or relevant experiences to list on your resume (e.g. you’re a recent college graduate or you’re changing career paths), so the cover letter is where you can convey your enthusiasm and commitment. Plus, you can also (in words) explain how your skills from your university or past career translate into the job you’re applying for. 

Do employers read the cover letter or resume first?

Generally, employers will first read your resume to see if you have the relevant experience or skills for the position. From there, they decide whether your cover letter is worth reading or not.  If you send your cover letter in the body of the email where you have attached your resume, though, the recruiter will probably skim through it before opening your resume.

Keep in mind that in such a case your cover letter should be perfect, especially in terms of spelling and business etiquette. If the recruiter spots a “u r” instead of “you are,” or a smiley face, they might not even get to your resume.    

Want your cover letter to match your resume? We are confident that the hiring manager will appreciate the effort. Do it effortlessly by using Novorésumé's matching cover letter and resume templates !  

Key Takeaways

Well, that was all on whether cover letters are mandatory in 2023. We hope that we answered all your questions on the topic. 

Here’s a quick review of the main things we covered:

• In 98% of cases, you should include a cover letter in your job application. Although recruiters might not always read it, they expect candidates to submit one. A cover letter will considerably boost your chances and set you apart from other candidates with similar backgrounds and resumes.
• Don’t include a cover letter if the job opening specifies it’s not necessary, if you don’t have time to customize it to the position, or if there is no place to upload one in the application platform.
• Put extra effort in your cover letter if you have extra information to add to your resume if you have been personally referred for the job, if you have a link to the company, or if you’re applying to your dream job.

Related Readings: 

• How to Start a Cover Letter
• How to End a Cover Letter
• How to Address a Cover Letter

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.