how to structure your presentation

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

• an informative
• an entertaining
• an inspiring
• or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

• What could be
• A moment to remember
• Promise of “New Bliss”

Related articles

About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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The big SlideLizard presentation glossary

Slide transitions.

Slide transitions are visual effects which appear in PowerPoint when one slide moves to the next. There are many different transitions, like for example fade and dissolve.

Solution Presentation

A solution has already been found during a solution presentation. The only thing that remains is to find a solution on how to realize the decision.

Learning on Demand

Learning on Demand means that the content is available extactly when it's needed by the learner

Virtual Reality

With Virtual Reality people can practice situations and important processes in a virtual room by putting on special digital glasses. They can influence what happens themselves.

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Structure Your Presentation Like a Story

by Nancy Duarte

After studying hundreds of speeches, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Presentation Structures: Everything You Need to Organize Your Talk

Hrideep barot.

• Presentation , Public Speaking , Speech Writing

A presentation structure includes an introduction, context, main body, conclusion, and scope for questions. Depending on the type of presentation you’re doing, this format can change. The article discusses various considerations for each section of a presentation structure.

For presentations to be understood and create a good impression, they can’t be haphazard. It has to have some sort of pre-planned presentation structure that is both logical and simple enough. Depending on the type of presentation you’re doing, there are likely some basic frameworks available that people tend to follow. Before we delve into the format, let’s consider key points to consider when planning a presentation.

How do you structure and plan a presentation?

We plan a presentation by considering the type of presentation, who our audience is, ideating the purpose, and formulating subtopics through research.

Consider the type of presentation

This leads to understanding the ideal flow to convey your content best. For instance, for persuasive presentations, you could use creative ways to convey what is best about a product, such as starting with a story about how it has helped many people achieve something.

On the other hand, for a progress presentation at your workplace, you might have conventions about what is expected, which must be followed precisely.

A few other types of presentations include:

• Informative presentations
• Instructive presentations
• Motivational presentations
• Analytical presentations

You might also want to consider if you want audience interaction and put that into the structure accordingly. While some allow questions mid-presentation for smaller audiences, it is typically left towards the end.

Consider your audience’s knowledge level and interests

This will determine if you can assume a particular knowledge base and not include it in your presentation structure or if you have to start off with basics and build up on that.

For instance, if you’re teaching 1st-year students about something, you might start with basics. But for graduates, a similar format would be unnecessary as they might have already learned about it.

Similarly, if your purpose is to deliver something entertaining, knowing about the interests and values of your audience helps a ton.

The most simple way is demographics. It’s typically quite easy to find out the expected age group, gender, etc of the audience. This information can help you have a basic idea of the sort of experiences they go through, which helps formulate an understanding.

Consider the purpose of your presentation

While this may seem obvious, many of us lose track of the main purpose and spend too much time on remotely related content. This diverts attention from the topic and might even cause boredom.

For example, if you’re advocating for some social action, it would be beneficial to stay on the topic itself, like the pros, cons, what can be done practically, etc. Instead, if the presenters spend more time criticizing others, the presentation will fall short of its purpose.

Few other examples of different purposes your presentation could have:

• Entertainment
• Providing information
• Telling your story
• Proposing ideas
• Discussing future plans for the company

Research your topic and start noting down the subtopics

Skip this if you already know exactly what needs to be a part of your presentation, and plan to include just that. While looking up your topic, you’ll discover the various sub-topics within that field. After you start noting them down, you can organize later what comes under which to build a structure.

Here is a guide on short presentations that you might be interested in.

So with these three considerations and subtopics in mind, we’re good to go over to decide our final structure.

What is the best presentation form?

The best presentation format is one that includes the introduction, context, main body, conclusion, and questions.

Here, we will discuss a template or structure for a typical presentation.

Introduction

• Greet the audience and introduce yourself, e.g., what you do and why you’re here
• The purpose of your presentation
• The flow or outline gives a sense of what they can expect
• Depending on the topic and audience, you might have to provide more or less context about your topic
• This could include a brief history, terminologies, the current market status, the current status of the field, etc.
• Includes the full depth of the primary purpose of the presentation
• All major chunks of data, including examples, evidence like research studies, etc, are included here
• Care needs to be taken at times to ensure that your introduction and context are not taking up so much time that the main body isn’t receiving enough attention. Ever wonder if a presentation can be too short? Check out this article .
• Bring emphasis to the main takeaways
• Thank your audience if they have been a good one
• Take questions and encourage healthy discussion
• End with sharing ways they can address their questions later

To make sure that the structure works out, it is important that you practice your presentation. This will also tell you if you’re falling within the time constraints. Here is a guide on how you can go about practicing your presentation.

5 Ways to Structure Your Presentation

The five ways include ordered, problem-solution, comparative, storytelling, and demonstrating structures.

1. Ordered Structure

The presentation follows a logical sequence starting with an introduction, main points, and then conclusions. This is what this article has focused on, as it’s the most straightforward method and tends to be very clear for the audience. However, for presentations that do not follow a clear progression, this may not be useful.

2. Problem-Solution Structure

This is useful when persuading the audience. You explain the problem (+ its importance and impact) and then provide a solution that motivates the audience to take it. This could be in the form of a product, a particular method of communication, some technical thing, etc. There should be a decent amount of time spent on the benefits of the solution as well as the exact “How?” to implement it to make the audience convinced. It helps to address any questions or barriers you expect them to have during the speech itself.

3. Comparative Method

This is useful when you want to highlight the benefits of something over alternatives . It is ideal to first fully address the alternatives by talking about their benefits and limitations. Then you lastly talk about the solution that you possess that effectively addresses the other limitations or is in some way a better choice than others, based on your arguments.

Alternatively, if you do not want to highlight the benefits of something particular and just form a comparison that demonstrates the pros and cons of different subjects in an unbiased manner, this technique is still used. For instance, how the main benefit of a product is practically useful for the consumer in comparison to the main benefit of another product can be discussed.

4. Storytelling Structure

This is useful when your goal is just to tell a story. This could be to explain the context or history of a company. It could also serve to talk about yourself and how you got there. A story will typically have an introduction, a complicating factor that introduces some challenges, and then an ending that highlights the importance of some action or belief. 

You may also go in a timewise order when explaining a story. This might take away from the thrill but is useful nonetheless when it is required for the audience to properly understand what is being conveyed. Storytelling can be done in various ways, so feel free to find your own structure.

5. Demonstration Structure

This is useful when demonstrating products or services . The benefits of the product/service are highlighted and it is demonstrated showing those capabilities. The goal should be on persuading the audience that it is useful to them for their needs.

How to structure a scientific presentation?

Structuring a scientific presentation typically includes an introduction, methods, results, and discussion.

This typically follows the below format, but depending on the university/conference guidelines, you’ll have to adjust accordingly. The rest of the sub-topics revolves around these sections.

• Introduction/Background 
• Literature review (if applicable)
• Acknowledgments (often optional)

After this, time is given to take questions.

How do you structure a presentation script?

The presentation never includes the full extent of the information. It’s just a concise version of what you’re speaking that adds as a visual aid at times while also highlighting major points. 

The script is where the major content lies. The structure remains the same, but the content is greater in depth .

Sample Presentation Script

To make it easier for you to understand how you can structure your presentation script, here is a sample script for a presentation on the topic: Importance of Public Speaking.

This follows the same flow introduced earlier- introduction, context, main body, conclusion, and questions.

Title: Importance of Public Speaking

Slide 1: Why is Public Speaking Important?

Greetings, ladies, and gentlemen. Today, I will be exploring the importance of public speaking. My name is John, and I’m thrilled to discuss with you how improving our public speaking abilities may make a significant difference in our quality of life in the personal, social, and professional domains.

Slide 2: Introduction

Public speaking involves persuading an audience with a well-organized message. It is an essential part of our daily lives. We use it when we make conversation in social groups as well as when we address enormous crowds at social gatherings. It is a highly multifaceted and effective tool.

I will start off by giving some information about the context, moving on to its benefits, which is the main crux of our presentation, and then we will spend some time concluding.

Slide 3: Context

Effective communication is essential in our globally interconnected society. Speaking in front of an audience enables us to express our views and thoughts clearly and firmly. It facilitates the development of solid bonds and influences others, and acts as a catalyst for constructive change. Public speaking may open doors of opportunity and propel achievement for anyone, whether they are a student, professional, or member of the community.

Slide 4: Personal Development

Public speaking increases self-esteem and confidence, which are quite rudimentary to our self-efficacy. Effective communication skills help us to be more assertive and feel more in control of our lives. Research suggests that having an internal locus of control (i.e., feeling in control) leads to better outcomes in our personal lives as well as greater mental health.  As we organize our ideas and arguments through public speaking, it improves critical thinking and organizational abilities. Furthermore, as we interact with others during talks and Q&A sessions, public speaking also enhances our listening abilities.

Slide 5: Professional Advancement

The ability to speak in front of an audience effectively is highly essential in most workplaces.

You ask Why? Well, it is because we are better able to communicate our qualifications and worth to potential employers, which enhances our performance in job interviews. Secondly, our influence within organizations grows when we can make a strong case for our points in meetings and conferences.

Next, for leadership positions, where success depends on inspiring and motivating others, public speaking is critical. And in general, you’ll need public speaking in any meeting or any talk you would typically deliver in front of a bunch of people. 

Slide 6: Conclusion

Public speaking is a sought-after, multifaceted, and handy skill across many settings. It gives us the ability to inspire others, tell our stories, and make a lasting impression. Strong public speaking abilities help us communicate clearly and lead with influence in many facets of our lives.

Slide 7: Questions

I appreciate everyone here for being a great audience and cooperating wonderfully throughout the presentation. Now I will be taking any questions you all have. Feel free to discuss this now or reach out to me after the session is over.

Slide 8: Thank you

I want to thank you all for being here today.

I hope that the presentation did well to emphasize the importance of public speaking and perhaps motivated at least some of you to work on improving your abilities. We will end here.

[End of presentation]

Here are some tips for delivering an effective presentation.

We considered a few key points for presentation structure and the typical format that can be followed. We also covered five ways you can structure your presentation and the format for a scientific presentation. Lastly, we covered a sample script for presentations.

Public speaking coaching is a great way to increase your skills and get better at presentations as well.

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How to Structure a Presentation: Organizing into Three Key Sections

Learn how to structure a presentation effectively into three main sections: Introduction, Body, and Conclusion for maximum impact.

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Home Blog Business Presentation Structure Guidelines for Effective Communication

Presentation Structure Guidelines for Effective Communication

In the business world, a presentation is so much more than just a bunch of slides or points—it’s a golden opportunity. It can sway decisions, propel change, or bring people together. How you structure your presentation is absolutely critical in getting your ideas across clearly and compellingly. 

When you’ve got a structured presentation just right, it’s like you’re taking your audience by the hand and guiding them through your thoughts, making sure they pick up all the important bits along the way. Moreover, it speaks of your degree of professionalism and how much knowledge you bear on the topic in question. 

Therefore, nailing your presentation structure isn’t just helpful; it’s downright necessary to get the results you’re after. Whether you’re pitching a new concept to the investors, sharing the latest findings with your team, or taking the stage at a conference, how you lay out your content becomes the language you use to interact with your audience. Get to know all that’s required to create a powerful presentation structure that will guarantee success in business meetings, academic dissertations, or motivational talks .

Table of Contents

What is a Presentation Structure

Introduction, techniques to structure your presentation, common mistakes to avoid when designing a presentation structure, final words.

Let’s compare a presentation structure to a business plan . Just as a business plan is essential for guiding a company’s strategy and ensuring all aspects of the business are aligned toward common goals, a presentation structure is crucial for organizing the content and delivery of your talk. 

The presentation structure lays out a clear and logical sequence of information, akin to the sections of a business plan that outline the company’s mission , market analysis , and financial projections. This clear sequence ensures that your audience can easily follow and understand your message, maximizing the impact your speech can deliver and influencing your target audience. 

Key Elements of a Presentation Structure

The easiest way to study a presentation structure is to subdivide it into sections. Basically, every presentation has a structure that follows this formula: Introduction > Body > Conclusion.

The introduction is the first section of the presentation and sets the tone for the rest of the presentation. It should be attention-grabbing and make the audience want to listen to the rest of the presentation.

When defining how to start a presentation , these are the best tips we recommend you implement.

Start with a Hook

Kick off your introduction with a strong hook that grabs your audience’s attention. This could be an intriguing fact, a thought-provoking question, or a compelling story related to your topic. A captivating opening will make your audience want to listen and engage with your presentation.

Clearly State Your Topic

Be clear and concise when stating your topic. Your audience should immediately understand what your presentation is about and what they can expect to learn. A clear statement of your topic sets the stage and provides a roadmap for the rest of your presentation.

Establish Credibility

Take a moment to establish your credibility by briefly sharing your qualifications or experience related to the topic. This helps to build trust and rapport with your audience, and it shows that you are knowledgeable and well-prepared.

Engage Your Audience

Make your audience part of the presentation by engaging them from the start. Ask a question, encourage participation, or invite them to think about how the topic relates to their own experiences. Engagement helps to create a connection between you and your audience. Using a surprise factor is an alternative if you feel the topic you’re about to present may not fully resonate with the target audience.

Preview Main Points

End your introduction by briefly previewing the main points you will cover in your presentation. This provides a clear structure for your audience to follow and helps them understand what to expect in the body of your presentation. An agenda slide is the perfect tool for this purpose.

The body is the main part of the presentation and provides the content and information that the audience came to hear. It should feature the main points and details supporting your presentation’s objective. Depending on your topic, this could include data, arguments, case studies, examples, or demonstrations. Each main point should be clear and distinct, with evidence or examples substantiating it. The content should be tailored to your audience’s level of knowledge and interest.

Different presentations call for various structures. For example, a Product Presentation ’s structure should start by dividing the content into clear sections or headings. For instance, if presenting a new software tool, sections could include its features, benefits, and user feedback.

On the other hand, a Persuasive Presentation begins with stating the current situation or problem, followed by proposed solutions, evidence supporting those solutions, and the benefits of adopting your proposition.

Workshop or Training Presentations begin with an overview of what will be taught, followed by step-by-step instructions, examples, demonstrations, and summaries or quizzes after each major section.

One essential aspect is to plan the multimedia elements to include in your presentation, including audio, images, and video, depending on the presentation style you aim to deliver. Through our expertise, we want to share some tips on how to plan this kind of content:

• Using relevant content: Each image should be related to its accompanying content. Avoid using images just for decoration. If using videos, dedicate an entire slide to them rather than sticking them to a corner of your slide. Plan a powerful hook to connect your thoughts with these visual aids.
• Quality: Ensure all images are of high resolution and can be clearly viewed, even from a distance. Avoid pixelated or distorted images.
• Simplicity: Infographics and diagrams should be easy to understand. If presenting data, use simple charts or graphs instead of complex tables. Limit the amount of text on each slide to ensure clarity. This rule of simplicity also applies to written content and the structure of your speech. Use the Feynman Technique as a time-saver approach to simplify content to reach any knowledgeable audience.
• Consistency: A common cause of presentation failures is to distract the audience with an unprofessional look. Maintain a consistent style and color scheme for all images to give your presentation a polished and professional feel.

Along the path of creating these media elements, you can rethink your strategy for disclosing content. In general lines, you should present your points in a logical order, often from the most to least important or in a chronological sequence. This helps the audience follow along and build understanding step by step. Well-known practices like the storytelling technique follow this approach to maximize audience engagement. 

Transition smoothly between points. Phrases like “moving on,” “in addition,” or “on the other hand” can guide your audience through your narrative. Break up long sections of spoken content with anecdotes, questions, or short videos. Such an approach adds variety and keeps the audience engaged.

A well-structured conclusion is the linchpin that holds your presentation together, reinforcing your main points and leaving a lasting impression on your audience. It is your final opportunity to communicate your message and encourage audience engagement. So, before you consider how to end a presentation , here are some powerful tips to ensure you conclude your presentation with impact.

End with a Strong Statement or Quote

This technique is commonly used in motivational presentations, where the speaker leaves the audience with a slide containing a quote related to the topic of the presentation, something that evokes inner reflection about the topic discussed. 

Conclude your presentation with a strong, memorable statement or a powerful quote that ties back to your main message. This adds weight to your argument and leaves a lasting impression on your audience. If you aim to surprise your audience, silence can also be a strong statement if your presentation has to raise awareness about a problem.

Incorporate a Call-to-Action

Clearly communicate to your audience what you want them to do next. Whether it’s to adopt a new perspective, take specific action, or continue the conversation outside of the presentation, a clear call to action drives engagement and encourages your audience to act upon your message.

Ask Thought-Provoking Questions

Pose thought-provoking questions that stimulate reflection and discussion. This opens the door for audience participation and engagement and allows you to interact with the audience in a Q&A session, or reach after your presentation concluded to network.

Additional Resources and Contact Info

Offer resources such as articles, websites, or books for those interested in exploring your topic further. This not only adds value to your presentation but also encourages the audience to engage with the content beyond the presentation itself.

Consider the way you leave a communication channel open with your audience. This can be in the format of a deliverable, writing down your contact data in the “Thank You” slide , or simply via speech to inform where they can know more about you and your work.

We already discussed the basic Introduction-Body-Conclusion framework for a presentation, but there are alternative approaches that can help you structure your talk.

Problem-Solution Framework

The Problem-Solution Framework is a compelling method to structure presentations, particularly when aiming to persuade or inform an audience about addressing specific challenges. The framework operates on a simple yet impactful premise: initially, highlight a problem or challenge that needs addressing and subsequently propose a viable solution or set of solutions.

Starting with the problem establishes a context, engages the audience by highlighting pain points or challenges they may recognize, and creates a desire for resolution. It sets the stage for the solution to be perceived as necessary and valuable.

The solution phase offers that much-needed resolution. By presenting a clear, actionable solution or set of recommendations, the presenter provides a pathway to overcome the identified challenge. This structure is not only logical but also highly persuasive, as it appeals to the audience’s desire for resolution and improvement. In essence, the Problem-Solution Framework is both a guide for content organization and a psychological tool for persuasion.

Chronological Structure

The Chronological Structure is an intuitive and organized approach to presenting information based on a sequence of events or a progression in time. Whether recounting historical events, outlining the stages of a project, or narrating a personal story, this structure follows a clear beginning, middle, and end sequence. By presenting details in the order they occurred, the audience can easily follow the narrative, making connections between events and understanding causality.

This structure is especially effective when the timeline of events is crucial to the narrative or when showcasing developments, evolutions, or growth over time. It provides clarity and eliminates confusion that might arise from a non-linear presentation. Moreover, by anchoring information on a timeline, the Chronological Structure aids memory retention, as the audience can mentally “map out” the journey of events. In sum, this method offers clarity and a compelling narrative arc, ensuring audience engagement from start to finish.

Comparative Structure

The Comparative Structure is a strategic approach to presentations that hinges on juxtaposing two or more elements, ideas, or solutions side by side. By examining similarities and differences, this method illuminates unique qualities, advantages, or drawbacks inherent in each element. Often employed in business scenarios like product comparisons, market analysis, or debates, the comparative structure helps audiences critically analyze options and make informed decisions.

Presenters utilizing this structure typically start by introducing the elements for comparison. They then delve into detailed analysis, often using criteria or metrics to maintain objective evaluations. Visual aids like Venn diagrams or comparison charts can enhance clarity and visual appeal.

The strength of the Comparative Structure lies in its ability to foster critical thinking. By directly contrasting items, audiences are engaged, encouraged to weigh pros and cons, and ultimately arrive at a deeper understanding or more nuanced perspective on the subject matter.

Matrix Structure

The Matrix Structure offers an approach to organizing presentations by segmenting information into distinct categories or sections, akin to a grid or matrix. Instead of a linear flow, topics are grouped by themes, criteria, or any relevant classification, allowing for simultaneous exploration of multiple facets of a subject. Think of it as viewing a topic through various lenses concurrently.

For instance, in a business setting, a product might be examined in terms of design, functionality, market positioning, and customer feedback. Each of these constitutes a segment in the matrix.

Visually, the matrix can be represented using tables, grids, or quadrant charts, making the content easily digestible and engaging. A key advantage of this structure is its flexibility; presenters can delve deep into one segment or provide a broader overview of all areas, depending on the audience’s needs. Ultimately, the Matrix Structure ensures a comprehensive and multifaceted examination of a topic, providing depth and breadth in analysis.

Modular Structure

The final model we will study is the Modular Structure. It takes content and packs it into modules, which can be arranged at any other the presenter requires them to be. Each module addresses a specific topic or idea and is designed to be self-contained, ensuring clarity even if presented independently or in a different order. This adaptability makes the modular approach especially valuable in dynamic settings, such as workshops or conferences, where audience feedback or time constraints might necessitate adjustments on the fly.

For example, in a corporate training session, different modules could cover distinct skills or topics. Based on the attendees’ prior knowledge or the session’s time limit, the presenter can prioritize, omit, or rearrange modules without compromising the integrity of each segment.

By adopting the Modular Structure, presenters gain flexibility without sacrificing depth. This approach fosters a responsive presentation style, allowing speakers to tailor content in real-time, ensuring maximum relevance and engagement for their audience.

Even well-seasoned presenters can fall prey to these common mistakes in terms of presentation structure. Let’s learn how to prevent them.

Overloading with Information

It’s tempting to include every bit of knowledge you have on a topic. Still, information overload can quickly disengage an audience. Prioritize key points and leave out extraneous details. As famous architect, Mies van der Rohe famously coined, “Less is More.”

Weak Transitions

Jumping abruptly from one point to another can disrupt the flow and confuse listeners. Ensure smooth transitions between sections, signaling shifts in topics or ideas to keep the narrative cohesive.

Dull Design

While content is king, visual appeal matters. Relying solely on walls of text or bland slides can lose your audience’s interest. Incorporate engaging visuals, charts, and multimedia elements to enhance your message and retain attention.

Ignoring the Call to Action

Concluding your presentation without guiding the audience on the next steps or what’s expected of them can be a missed opportunity. Whether it’s seeking feedback, prompting a discussion, or encouraging an action, always have a clear call to action.

Good communication is all about making your point clear, especially in presentations. We’ve talked about how the right structure can keep your audience hooked. But there’s more to it. Think about your presentation. Is it telling your story the way you want? Is it reaching your audience? Take a step back and really look at how you’re laying it out. Don’t just go with the flow – choose your format wisely. Remember, every presentation tells a story, and how you set it up matters a lot.

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• Documentation

The Go-To Guide on How to Structure a PowerPoint Presentation

• Clarity for Your Audience
• Better Retention
• Confidence as a Presenter
• Introduction
• Create Slide Sections
• Use the Outline View
• Create a Table of Contents
• Common Pitfalls and How to Avoid Them
• Craft An Impactful PowerPoint Presentation

Think about a fancy building that looks incredible from the outside but lacks a strong foundation. It won’t last long or work well. Similarly, having beautiful slides is not enough in PowerPoint presentations if you don’t organize them properly.

In this article, we’ll talk about how to set up a PowerPoint presentation correctly. We’ll explain what important parts it should have and give you practical tips on arranging your slides to make them effective. These practical ideas will help you organize your slides better and make it easier to create them. 

Let’s dive in and understand why a good PowerPoint structure is so important.

Why Structuring PowerPoint Presentations is Important?

1. Clarity for Your Audience

Imagine telling a story with all the words mixed up. It would not be very clear. That’s how it feels for your audience when your slides are not structured. When your presentation has a clear beginning, middle, and end, people can follow along much better. They know where you’re starting, what’s coming next, and what you’ve concluded.

2. Better Retention

Research tells us that structured information is 40% more likely to be remembered than information everywhere. So, if you want your audience to remember your key points, structuring your slides is essential. It’s like putting important items in labeled boxes – easier to find and remember.

3. Confidence as a Presenter

A structure also benefits you as the presenter. It’s like having a map that guides you through the presentation. You know what’s coming next, which helps reduce nervousness and keeps you from getting lost in your talk.

4. Engagement

A well-structured presentation is more engaging. People are more likely to pay attention and stay interested when they can follow a clear flow of information. It’s like a good movie – it keeps you hooked because it makes sense.

Therefore, structuring your PowerPoint presentation is like giving your audience a clear roadmap. It helps them understand your message, remember it, and keep you on track as the presenter. So, if you want your presentation to succeed, take the important step of structuring it properly.

Typical PowerPoint Presentation Structure 

The introduction is like the opening act of a performance, and it’s super important because it tells your audience what they’ll learn from your presentation. Here are the different slides you need to include in the beginning:

• The Title: Start your presentation with a clear and captivating title. It sets the stage for what your audience can expect. You can add a brief description under the title.
• A Table of Contents / Main Menu: A table of contents or main menu slide is like the map of your presentation. It provides your audience with an overview of what topics you’ll cover. It is especially helpful for longer presentations. You can easily make your presentation more engaging by using hyperlinks. This means your viewers can pick which part they want to see next by clicking on it, just like choosing a chapter in a book.
• Objectives: Clearly state what you aim to achieve with your presentation. It’s like telling your audience what to expect and why it matters. For example, if you’re giving a presentation about a new project, your objective could be to gain approval and support from your team.
• Definitions (Optional): Consider including a definitions slide if your presentation involves specific terms or concepts your audience may not know.

Main Content : The body of your presentation is where the real meat of your topic resides. Here’s how you can structure it effectively:

• Introduction to Topics : Start by introducing the main topics or sections you’ll cover. Think of this as the roadmap within your presentation. For instance, if you’re discussing the benefits of a new product, you might have sections like “Product Features,” “Market Opportunities,” and “Customer Feedback.”
• Content Slides : Each main topic or section should have its series of content slides. These slides delve into the details, providing information, examples, and visuals. 
• Numbering:  You should number your points according to priority. (1,2,3..)
• Narration: Narrate each slide like a story from beginning to end. 
• Time Frame: You should place the slides in the time frame (Past, Present, Future)
• Problem-Solving : Explain a problem, talk about how it affects things, and then offer solutions to fix it.
• Transitions : Use transitional slides to guide your audience smoothly between sections or topics. 
• Visuals : Incorporate visuals like images, diagrams, and charts to enhance understanding and engagement. 

A strong conclusion wraps up your presentation nicely. It recaps the important things you discussed and reminds your audience what they should take away. Here are some slides you might consider including:

• Summary and Takeaways: The conclusion is where you tie everything together. Summarize the key points you’ve discussed in the body of your presentation. Reinforce your main message and objectives.
• Call to Action (Optional) : Depending on the nature of your presentation, you should include a call to action slide. It could be an invitation for questions, a request for feedback, or a specific action you want your audience to take after the presentation.
• Closing Remarks: End your presentation with some closing remarks. Thank your audience for their attention and participation. It helps create a sense of closure and leaves a positive impression.

Remember, while this structure is typical, it can be adapted to suit your specific presentation and audience. Flexibility is key. Ensure your slides are visually appealing, easy to read, and not overcrowded with text. Keep your audience’s attention by using a clear structure, engaging visuals, and a well-planned delivery. 

By following this structure and considering your audience’s needs, you’ll be well on your way to creating a successful PowerPoint presentation.

Technical Tips for Structuring in PowerPoint

1. Create Slide Sections

When dealing with a big PowerPoint presentation, organizing it into sections that you can easily collapse or expand is helpful. This makes it neater and easier to work on. Here’s how you can do it in simple steps:

Create a Section :

• Find the slide in your list where you want to start a new section.
• Right-click on that slide.
• From the menu that appears, choose “Add Section.” It will create a new section.
• You’ll see it’s named “Untitled Section.” To give it a proper name, right-click on it and select “Rename Section.” Then, type in the name you want.
• If you need more sections, you can repeat this process to create and name them.

Move Sections :

•   Sometimes, you might want to change the order of your sections.
•   To do this, right-click on the section name you want to move.
• You’ll see options to “Move Section Up” or “Move Section Down.” Choose the one that suits your needs to shift the section.

Collapse or Expand Section

•   If you have a lot of sections and want to focus on one, you can collapse the others.
• To collapse a section, click on the little collapse icon (usually a small triangle or arrow) to the left of the section name.
• You can collapse or expand all the sections by right-clicking on any section name and selecting “Collapse All” or “Expand All.”
• You can access these settings by going to the “VIEW” tab and choosing “Slide Sorter.” It’s like putting different presentation parts into folders to keep things tidy and organized.

 2. Use the Outline View

Another way to organize your PowerPoint presentation while editing it is by using “Outline View.” Here’s how you can use it in simple terms:

• You can find Outline View in the “VIEW” tab of PowerPoint.
• When you switch to Outline View, you won’t see the sections, but you will see each slide’s titles and main text. It gives you a quick look at what’s on each slide. You have the text on the left, and on the right, you see how your slides look.
• You can edit your presentation directly in this view. If you want to change the text, you can do it here without going to each slide.
• The text must be in a “text placeholder” to appear in the outline. A text placeholder is a box with text like “Click to add text” or “Click to add title.” These show up when you use a standard layout for your slides.
• You can also change the order of your text. For example, if you have a bullet point that you want to turn into a slide title or vice versa, you can do it. Just right-click on the title or text to see options like “Promote” and “Demote.” Promote moves text up, and Demote moves it down.
• One thing to be careful about is demoting a title. If you do this, it will delete the original slide and move the title and text to the slide next to it. So, make sure you want to do that.
• Unfortunately, you can’t change the order of your slides in Outline View. You can only promote or demote text within slides, not entire slides.

Think of Outline View as a way to quickly see and edit the text in your presentation without getting lost in all the slides. It’s like having a summary of your content that you can work with easily.

3. Create a Table of Contents

Creating a table of contents in a PowerPoint presentation can make it easy for your viewers to navigate through it. While PowerPoint doesn’t offer an automatic table of contents feature, you can create one manually with these steps:

• Insert a Table of Contents Slide : Start by inserting a table of contents slide on the title or a blank slide. Add a new slide by pressing “New Slide” on the ribbon. Once you’ve added the slide, select all its objects and delete them.
• Right-click anywhere in the outline pane.
• Choose “Collapse” and then “Collapse All.” It will show only the slide titles.
• Click Ctrl+A to select all the slide titles, then press Ctrl+C to copy them.
• Paste the Titles : Go to your table of contents slide and press Ctrl+V to paste the copied slide titles. If you have too many titles that don’t fit on one page, you can divide the table of contents into two columns or spread it across two slides.
• ·       Select the title of the first chapter on your table of contents slide.
• ·       Right-click and choose ” the link.”
• ·       Press “Place in This Document” on the left-hand menu in the open window.
• ·       Then, choose the slide corresponding to the first chapter and click “OK.”
• ·       You must repeat this procedure to link all the chapters to their respective slides.

Creating a manual table of contents ensures viewers can jump to different parts of your presentation by clicking on the linked titles. It’s a helpful way to enhance navigation in your PowerPoint presentation.

Common Pitfalls and How to Avoid Them 

• Overloading Slides with Text : One big mistake is cramming too much text onto slides. Use concise bullet points, visuals, and speaker notes for additional details to avoid this.
• Ignoring Visual Design : Neglecting visual appeal can make your presentation dull. Use consistent fonts, colors, and graphics to make your slides visually engaging but not overwhelming.
• Complex Charts and Graphs : Overly complex charts must be clarified for the audience. Simplify visuals and use clear labels. Consider breaking complex data into multiple slides if needed.
• Too Many Animations : Excessive animations can distract from your message. Use animations sparingly and purposefully to emphasize key points.
• Lack of Rehearsal : Not rehearsing leads to stumbling during the actual presentation. Practice your delivery multiple times to ensure a smooth flow.
• Ignoring Your Audience : Failing to consider your audience’s needs and knowledge level can result in a presentation that doesn’t resonate. Tailor your content to your audience’s background and interests.
• Skipping a Clear Structure : Your presentation can feel disjointed without a logical structure. Follow the introduction, body, and conclusion structure, and use transitions to connect ideas.
• Technical Glitches : Technical issues like malfunctioning equipment or unreadable fonts can disrupt your presentation. Always have a backup plan and test your setup beforehand.
• Reading Slides Aloud : Reading slides word-for-word is boring. Use slides as visual aids, and speak naturally to engage your audience.
• Neglecting Q&A Preparation : Not preparing for questions can leave you confused. Anticipate possible questions and rehearse answers.

In conclusion, structuring a PowerPoint presentation is as vital as its content. A well-organized presentation helps your audience understand and retain information while keeping you, the presenter, on track. 

Remember to create sections, utilize Outline View for efficient editing, and add a table of contents for easy navigation.

Avoid common pitfalls like information overload, design neglect, and technical glitches. Instead, focus on engaging visuals, practice, and audience-centered content.

By implementing these strategies and maintaining a clear structure, you can create compelling presentations that captivate your audience and effectively convey your message. Your next PowerPoint presentation can be a powerful tool that informs, persuades, and leaves a lasting impact.

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Presentation structure: Tips & examples for the perfect presentation structure

A well-structured presentation is crucial to engaging your audience and getting your message across effectively. A clear presentation structure allows the audience to follow your thoughts and arguments easily and remember the information presented better. In this article, we give you a comprehensive guide to the perfect presentation structure and offer you helpful tips and examples to make your presentation a success.

The start of the presentation: raising interest and providing orientation

The beginning of your presentation is of great importance as it sets the tone for the entire talk and should arouse the interest of your audience. Start with a powerful introduction that introduces the topic and grabs the audience's attention. For example, you can use a relevant quote, an anecdote or a provocative question to arouse the audience's curiosity. Further tips and examples for presentation introductions. After you have aroused interest, you should give your audience a clear orientation by introducing the main points of your presentation. List the main points you will cover and make sure they are well structured. A guiding question can help you maintain the thread of your presentation and get your message across at the end.

The main part: An in-depth look at the topic

The main part of your presentation should take up most of your speaking time and cover the topic in depth. Here you have the opportunity to present your specialist knowledge and shed light on the topic from different perspectives. Structure the main part logically and use clear transitions to allow the audience to move smoothly between topics. Use verifiable arguments, valid facts and supporting examples to back up your statements. Graphics, images and diagrams can also be used to visually represent complex information and make it easier to understand. Make sure that your presentation slides are not overloaded and focus on the most important points.

The end: Summary and call to action

The end of your presentation is just as important as the beginning. Use this section to summarize the key points again and ensure that the key messages stick in your audience's mind. A clear conclusion gives your audience a final understanding of the topic. You can also use the conclusion to ask your listeners to take action. For example, if your topic is intended to draw attention to a problem, you can encourage your listeners to take action and do something. Offer them a simple invitation to take action and make it effective. Here are 7 examples of the perfect way to end your presentation.

An example of a good presentation structure

To give you a better idea of a successful presentation structure, here is an example of how you could organize your presentation:

1. Introduction

• Arouse interest
• Provide orientation
• Ask the key question

2.Main section

• Summary of the key points
• Request for action

Find more tips for the optimal structure of a presentation here.

Creating a presentation - choosing the right tool

Choosing the right tool to create and deliver your presentation can make a big difference. Nowadays, there are a variety of technologies and platforms specifically designed to make presentations easier and more effective. One such tool that comes highly recommended is Collaboard. Collaboard is an online whiteboard that not only offers the ability to create engaging and interactive presentations, but also offers a variety of collaboration and interactivity features.

Here you will find detailed instructions on how to create a presentation with Collaboard.  With Collaboard, you can visually organize your thoughts and ideas, highlight parts of your presentation and even collaborate with others in real time. Plus, technical issues can be avoided as the software is cross-platform and runs in the cloud, meaning you can access it from anywhere and on any device. So, when you're planning your next presentation, remember: choosing the right tool can help you get your message across more effectively and make your presentation a success.

The role of visualizations in building the presentation

Visualizations are a powerful tool in any presentation. Not only do they serve to make your presentation more visually appealing, but they can also help simplify complex information and make it easier for the audience to understand. Infographics, diagrams, images or even videos can be used to illustrate data, trends and correlations that would otherwise be difficult to convey. In addition, a well-designed visualization can help to keep the interest and attention of your audience. But be careful: make sure that your visualizations are not overloaded and present the content clearly and simply. They should support your message and not distract from it. Remember that a good visualization is worth a thousand words, and use it wisely to take your presentation to the next level.

Presentation structure: Your guide to success through clear structure and effective message delivery

A well-structured presentation is the key to success. By having a clear and logical presentation structure, you can ensure that your message is conveyed effectively and that your audience can understand your presentation more easily. Use the tips and examples in this article to make your next presentation a success.

Presentation structure - Frequently asked questions & answers

What is the best way to start my presentation.

An effective way to start a presentation is to include an interesting hook such as an amazing statistic, a personal story or a provocative question to grab the audience's attention.

How long should the presentation last?

The ideal length of a presentation depends on the context, but a good rule of thumb is that it should last no longer than 20-30 minutes to keep the audience's attention.

How many slides should I use for my presentation?

There is no hard and fast rule for the number of slides, but a common approach is to plan one slide per minute of presentation time. However, the most important rule is that each slide should have a clear purpose.

How can I ensure that my message is communicated effectively?

Make sure that your presentation is clearly structured and that every point you make contributes directly to your main message. Visualizations and examples can also help to get your message across more effectively.

What do I do if I feel nervous during my presentation?

It's normal to be nervous before a presentation. Take a deep breath, speak more slowly and remind yourself that you are the expert on your topic. Practice and preparation can also help to reduce nervousness.

How do I deal with questions or objections during my presentation?

Be open to questions and objections and see them as an opportunity to better understand your audience and cover your topic in more detail. Prepare in advance for possible questions and take time to answer each question carefully.

Which technology should I use for my presentation?

The choice of technology depends on your needs and the context. A good online tool like Collaboard can help you design and deliver your presentation effectively.

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Microsoft 365 Life Hacks > Presentations > How to structure any presentation

How to structure any presentation

No matter what your topic’s about, there are effective ways to set up your presentation structure. A well-delivered presentation is memorable, logical, and will impart your knowledge and expertise to your audience. And research backs this up : audiences retain information that’s in a properly structured presentation 40% more accurately than without an order. Learn how to structure your presentation and get the most out of presentation software , while making the most impact.

Why follow a structure?

The most compelling presentations follow a logical narrative. You begin with establishing a foundation, introducing your thesis statement, and then diving into your points.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

If this structure seems familiar, that’s because it mimics the five-paragraph essay that uses the same narrative form, except in a written versus visual context.

Start with an accurate, concise title

In your opening slide, your title, subtitle, and any other descriptions will introduce your topic to your audience. Whether it’s humorous, academic, or a little of both, it’s best to keep your title concise and therefore memorable; your subtitle can expand on more details.

If you choose, you can include a summary of your presentation as a preview of what your audience can expect and the points you aim to cover. This can touch on how long the presentation will last, what the audience will learn, and what anticipated questions you may be expecting. You can easily place this information into a table of contents in PowerPoint.

Introduce yourself to your audience

The first slides of your presentation should explain to the audience why you’re here, and why you’re the most qualified to explain this topic. Perhaps you had previously written persuasive papers on the subject or you’re the project lead on this role. A brief biographical statement with highlights to your career or expertise, punctuated by bullet points, will go a long way into touching upon your qualifications.

Bring the topic into the fold

Next, you’ll be introducing your topic to your audience—which will be an overview of the angles you’ll explore in this presentation. Discuss your thesis statement in the form of your presentation’s purpose: do you aim to refute a common misperception, or persuade the audience towards a certain way of thinking? Discuss the potential challenges to your thesis statement, and know that later in the presentation, you’ll be addressing these issues head-on in order to make your argument airtight.

State your argument in the main body

The main body of your presentation will be the bulk of your presentation, and you can make this section as long as it needs to be in order to get your point across to your audience. No matter what approach your presentation takes, it will consist of bullet points, images, and multimedia. Visual aids go a long way to helping your audience retain information, and PowerPoint makes it easy to insert images and videos into your slides.

Begin with statements that are short, memorable, and impactful. Then, back these up with facts and evidence from your research: The key to successful sourcing applies to essay research as well as presentations. Be sure to place enough separation between distinct ideas into their own slides, as too much information in one slide can become overwhelming and therefore more easily forgotten.

Sum everything up in your conclusion

To help your audience retain what they’ve learned, make sure to sum up all the key points of your presentation. Your conclusion should be brief and to the point. Make sure you don’t bring up any new information in your conclusion.

Be sure to answer questions

At the end of most presentations, there is time for questions and answers. Here, you can dive into detail with specific concerns your audience might have, while using this time as a chance to reflect your own expertise.

Be sure to budget enough time (approximately 5 to 10 minutes) for this portion, depending on the subject and response. Your audience will likely appreciate this chance of interaction, and by addressing any questions they might have, you can reinforce the merits of your presentation on a personal level.

Presentations might be difficult, but developing a well-structured presentation can impart confidence—which will be helpful in reducing the anxiety that comes with public speaking. For more tips on how to deliver a winning presentation, check out Microsoft 365 .

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7 Incredible Ways to Structure Your Presentation

As a speaker, you make every effort to make your presentation stand out – you add high-resolution images, well-researched content, animation, and whatnot, but despite this, sometimes your slideshow fails to hit the mark. Can you think of any reason? Poor design, lack of facial expression, and ineffective delivery of speech are the most probable reasons you will give for the presentation failure . Well, these are quite obvious reasons. Wait! Are you overlooking one important aspect that makes the presentation fall flat, i.e., the structure?

Every decent presentation follows a natural flow with a clear beginning, middle, and end, and appropriate transitions and signposts, which gives a direction to the audience and keeps them on track. However, creating a well-structured presentation is a daunting task and takes a lot of nerve as you have to consider a lot of factors – the objective of your presentation, whether you need any visual assistance, settings where you will be delivering your talk, knowledge of the audience level, time constraints for your speech, etc.

If you are not sure how to organize your slides to create an impact on the audience, you have landed at the right place. In this blog post, we have provided some outstanding ways to structure your presentation. Let’s dive deeper!

1. Situation-Complication-Resolution

Image Source:

https://www.presentation-guru.com/wp-content/uploads/2016/05/Situation-Complication-Resolution.jpg

This structure is the best fit for presentations that aim to persuade the audience. It first describes the current scenario (more precisely, what’s going on at present) and then introduces the audience to the complication or problem (causes and impact). Then portray the solution of the problem (the steps, resources, and time required to solve it, the objections you may encounter, etc.). Finally, visualize the benefits after the resolution of the problem. You can make the presentation more intriguing by backing up your information with real-life examples, proof, and facts.

To sum up, the flow of information in this structure goes this way:

• Situation – The current scenario is represented with clarity.
• Complication – The challenge/problem that needs to be solved.
• Resolution – It depicts the solution to the problem.

Example : In his TED talk, Paul Greenberg beautifully presented how fishing salmon, tuna, and shrimp can ruin the oceans. He then suggested a few specific ways to overcome the problem that can benefit both nature and the people who earn their livelihoods through fishing.

2. Hook, Meat, and Payoff

Image Source: 

https://www.presentation-guru.com/wp-content/uploads/2016/05/Hook-Meat-and-payoff.jpg

In this presentation structure, the presenter opens his talk with something (like surprising information, less known facts, provocative statements, rhetorical questions, etc.) that keeps the audience hooked and wanting more. Gradually, the story progresses in an interesting way and finally ends with a conclusion that relates to the beginning.

• Hook – It develops the interest of the audience and piques their curiosity, giving them a strong reason to stay intrigued and listen. 
• Meat – The main part of the presentation that describes what people actually need to understand.
• Payoff – The benefit or reward the audience gets after gaining new knowledge or developing a new understanding. 

Example : To learn more about how this structure works, watch this presentation by Simon Sinek on “How Great Leaders Inspire Action.”

3. Situation-Opportunity-Resolution

https://www.presentation-guru.com/wp-content/uploads/2016/05/Situation-Opportunity-Resolution.jpg

Every problem has an opportunity – this can be better represented by leveraging the Situation-Opportunity-Resolution structure. Instead of focusing more on the audience’s fear, it gives more attention to their aspirations. 

• Opportunity – The opportunity that must be grabbed to address the problem.
• Resolution – It depicts the solution to the problem. You can provide evidence and proof to increase the credibility of the story.

Example : Watch this TED talk by Adam Galinsky on “How to Speak Up for Yourself” to get more insights into this structure.

4. The Drama

https://www.presentation-guru.com/wp-content/uploads/2016/05/The-Drama.jpg

https://www.presentation-guru.com/on-structure-the-hidden-framework-that-hangs-your-story-together/

This structure is generally followed to present the success story of the business/individual. To be more precise, this structure depicts a Hero’s Journey – how he embarked on a voyage, what challenges/obstacles he encountered on the way, what unique things he discovered about himself, and what was the outcome of the entire voyage.

The entire story is narrated in the following 8 steps:

• One Fine Day – Depicts a stage situation that is not completely perfect, but just average.
• The Challenge – The challenge that comes suddenly and can’t be overlooked.
• Descending Crisis – How the challenge made things worse for the hero.
• Rock Bottom – Everything is at its worst, and the hero feels lost.
• The Discovery – A ray of hope (new abilities, skills, etc.) that makes the hero believe that the problem can be resolved.
• The Rise – How the problem can be resolved in a positive manner.
• The Return – How the hero overcomes the challenge and opens the way to a new range of possibilities for him.
• The Lesson – The key takeaway message that the hero gets from the entire journey.

Example : See how beautifully Adam Driver narrated his story of becoming an actor from Marines. This TED talk is the perfect example of this structure.

5. The Pitch

https://www.presentation-guru.com/wp-content/uploads/2016/05/The-pitch.jpg

The Pitch is perfect for sales presentations that aim to make the audience believe that the presenter’s idea can help them resolve their problem. The slideshow begins with the evaluation of the current situation and then proceeds towards the hurdles and the solution. You can include data, research, experiments, case studies, or use tests to support your ideas. Conclude your talk with the action that the audience is supposed to take next. Don’t forget to add a ‘hook’ (added benefit).

Here is a quick look at how this structure looks like:

• The Wind Up – A summary of the current scenario.
• The Hurdle – The problem/issue that needs to be resolved.
• The Vision – A quick glimpse into the main idea on how the problem/issue can be solved.
• The Options – Illustrates two different options to solve the problem.
• The Close – The best option is presented as the ideal solution to the problem.
• The Fine Print – Represents how exactly the problem will be resolved.
• The Hook – Showcases the ‘added benefit’ of the solution.

Example : Check out how Enric Sala pitched to solve the problem of turning the high seas into a natural reserve. He ended by making people aware of how people can contribute to their country.

6. The Explanation

https://www.presentation-guru.com/wp-content/uploads/2016/05/the-explanation.jpg

This structure works best for crafting information-rich presentations that aim to educate the audience about a new regulation, initiative, insights, or process. The presentation progresses in an upward direction, depicting where we are now and where we need to reach or what we need to attain in the future. The steps to move to the next stage are showcased precisely, ensuring that the audience understands accurately how and why each stage affects or concerns them. The final stage of transformation is disclosed at the end. In a nutshell, this structure follows the following steps:

• The Lay of the Land – Where the things are now and what is the final destination.
• The Roadmap – The visual map that shows how to reach the final destination.
• The First Step – Instills the adventure to embark on the journey.
• The Next Step – Further steps are illustrated one by one.
• Almost There – Depicts how much you have progressed since the first step.
• The Arrival – Indicates the end of the journey.

Example : Watch this TED talk by Amy Cuddy, an American social psychologist. She followed an Explanation structure for delivering her talk on power poses and how they can impact the consequence of a difficult situation.

7. Fact and Storytelling

https://www.presentation-guru.com/wp-content/uploads/2016/05/Sparkline.jpg

If you are going to communicate your company’s or department’s vision or present an idea, product, or initiative, you can use this structure which follows a zig-zag pattern instead of a traditional linear one. Using this structure, you can zig-zag back and forth between ‘how things worked then’ and ‘how they would work in the future,’ giving momentum to your presentation. This structure focuses on concluding the slideshow on a high note.

Example : In 2007, Steve Jobs used the same structure for his keynote for launching the iPhone. He took advantage of the power of the unexpected to create a suspenseful opener and tease the audience. He threw light on what smartphones looked like and could do then and what they would look like and would do in the future. He finally demonstrated the iPhone in a very dramatic way. 

Watch Steve Jobs’ full keynote below:

The Bottom Line

Some presentations leave you informed or inspired. This is because the speaker crafted the slides in a simple and logical manner that made it easy for you to grab the key takeaway message quickly. 

A thoughtfully organized presentation benefits the speakers as well by helping them stay on topic, remain calm, avoid awkward silences, and deliver their talk with confidence. By choosing the right structure for your presentation, you can convert your boring information/data into an exciting story that appeals to your audience, both emotionally and intellectually. If you are presenting for the first time or have no time to craft a presentation from scratch, you can use pre-designed, high-definition templates to give a structured look to your information. If you have something relevant to the topic you want to share with us, write in the “Comments” section below. And, if you like the blog post, do share it on your social media handles.

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The Best Presentation Structure: Tips & Tricks!

The name PowerPoint says it all – a powerful tool for visualizing expressive content. With the right presentation structure, PowerPoint helps add weight to your ideas and statements through visual impact.

Are you looking for the perfect presentation structure that provides lots of opportunities to inspire your audience? Not exactly sure where to start? Keep reading for a detailed guide that will guarantee success.

As a rule, a presentation needs a topic and a specific reason for presenting it.

Here are some examples:

• A sales presentation to a customer to introduce products or services
• Presenting company figures to management
• An onboarding presentation to inform new colleagues about the most important company information
• A presentation for your company’s anniversary
• Presentations for school or university
• A presentation of research results for a science conference

Regardless of the topic or occasion, you need a clear and well-thought-out presentation structure. Without that, your audience will have a tough time following and your presentation will fall short of its goal, like attracting a new customer.

Give yourself enough time

Give yourself enough time to prepare your PowerPoint presentation. As soon as you know when you’re presenting, create a schedule. Spend 30 minutes a day preparing your upcoming presentation. Allow enough time to research the material, too. Use the rule of thirds as a guideline: If you have twelve days until the presentation, devote four days to researching and collecting information.

Take the time to thoroughly research your presentation topic. Take notes, collect ideas and thoughts. Use something you always have with you; a small notebook, a tablet or your smartphone is all you need. Keep your notes short – just enough information to get your creative juices flowing.

Organize your notes

Once you have enough material, it’s time to organize and structure it. Now is the time to form your basic presentation framework. Remember to allot enough time for this (think about the 3/3 rule).

Use your notes to develop your presentation. Ask yourself this: What’s the goal of my presentation? For example, do you want to impress investors with your startup or present an innovative marketing plan for the coming fiscal year? Answering this question will help you develop a core thesis.

Here’s something else to ask yourself: What do you want from your audience? Do you want to prompt an action (e.g., buy a product) or kick-start a discussion?

The go-to PowerPoint structure

Now that you’re prepared, it’s time to think about the right PowerPoint presentation structure . Here’s a general guide:

• Introduction
• Topic component 1
• Topic component 2
• Topic component 3

Remember to balance the various parts of your presentation. As a rule, the introduction shouldn’t be more than two slides. The topic slides form the body and should make up about 70% of your PowerPoint presentation. As simple as this may sound, it can be difficult to know which stylistic devices or elements to use to keep your audience’s attention. What should you focus on in each section of the presentation?

Take a look at this chart outlining a presentation:

So, what does this mean for each part of the presentation structure?

1. The introduction: Pique curiosity

An intro is an important part of any presentation structure. It has to awaken the audience’s interest and ideally, create a rapport. There are several ways to start the presentation.

• The soft intro

With this type of introduction, you meet the audience at their level and gradually get to the core content of your presentation. Your first slides should be simple and not introduce too much new content. The audience should be able to understand and agree with all points until you finally get to the main topic. The first step is to describe the current situation , the second step to describe the challenge and the third step to discuss how to respond to the challenge .

• The “element of surprise” intro

With this introduction, the element of surprise is on your side. Start the presentation with a statement that shocks or surprises your audience. Bold statements or results from studies are excellent ways to do this. With this kind of intro, you also describe the current situation and what has happened or could happen. You outline the potential consequences and ask how it should be handled. Make sure these statements are true and relevant to your audience. If they aren’t, you’ll come off as less credible.

2. The body of the presentation: The heart of the matter

The body should make up about 70% of your presentation structure. This is where you flesh out your presentation topic. Put yourself in your audience’s shoes; how you would like a presenter to address you? Are their arguments valid? This is a great time to actively involve your audience in a question-and-answer scenario. This is called a dialogue-oriented presentation. Involving your audience this way guarantees their full attention.

There are two ways to organize the main part of the presentation:

• As a pyramid

With this structure, the core message is introduced at the beginning of the presentation’s main section. Presenting the core message early will have your audience wanting to hear more. This is exactly the right time to start the question-and-answer scenario to hold their attention and get them involved.

• As a funnel

The funnel introduces the core message towards the end of the presentation . This structure does have a few drawbacks. It doesn’t lend itself well to a dialogue-oriented presentation and by waiting until the end to deliver your core message, your audience may not make the connection with earlier key statements. To avoid this, it always helps to revisit those earlier statements and reinforce the core message.

It’s also a more challenging presentation structure to pull off, especially if you don’t have that much experience with presenting. The funnel can be effective with controversial and/or highly emotional topics. Controversial core messages that are brought up at the very beginning of a presentation can lead to discussions that veer off and are hard to control. In these cases, the funnel structure is the better option.

3. The conclusion: crossing the finish line

The final part of your presentation structure may seem like the easiest. You’ve presented all your content, so the hard part is over, right? Never underestimate the importance of your conclusion . It gives you the perfect opportunity to reiterate your key points. Use it to summarize your insights, draw a conclusion and finally, discuss what needs to be done next.

It’s also a great opportunity to initiate an open discussion. If you want to open the floor to comments and questions at the end, give your audience a heads-up at the beginning of your presentation. That will give them a chance to take notes as you go along. You could also encourage the audience to ask questions during the presentation. Do this only if you know you won’t get thrown off track and you can quickly shift gears while presenting. You can find more helpful tips for a successful end of presentation here.

How to apply these tips now and create a presentation from scratch can be found in this tutorial .

The right presentation structure: It’s not just about content

Don’t forget that content alone is not enough to convince your audience. A well thought-out and rehearsed presentation is also counts as part of a presentation’s structure. The right delivery supports your slides and opens the door to communicating with your audience. You can find many helpful tips on giving a presentation in these articles:

• Why a good presentation intro is so important
• Tips for closing out a presentation
• Using the right body language while presenting
• Public speaking skills
• How to handle mistakes and slip-ups while presenting
• Using humor in presentations

Pro tip: Use notes

Is your presentation ready? Now it is time to prepare for your delivery. A short script may help . Just make sure you provide additional information and don’t simply read the slides aloud.

You can choose any note-taking tool you like. You can either use classic index cards with keywords or the Notes function in PowerPoint. You can read more about this here .

Most importantly, practice your presentation . Speaking freely and confidently is key to your presentation’s success. As great a tool as it is, PowerPoint can’t do it all for you; it can only visually support your key messages. So, take the time to make sure you are as well prepared as possible.

Impress your audience: Deliver a strong presentation with the perfect structure!

PowerPoint gives so many advantages to you and your presentation. PowerPoint is so easy to use, even beginners can master it in just a few simple steps.

Follow our tips on the right presentation structure – you’ll be amazed at how easy it is to create a professional and cohesive PowerPoint presentation!

If you need help developing the right presentation structure or building your presentation, let us put our expertise to work and help you create the perfect presentation. Feel free to contact us here for a no-obligation estimate or email us at: [email protected] .

Are you looking for professionally designed slide templates for your presentation? Then take a look at our shop . We have templates on a diverse selection of business topics and design themes for you to download. For example, these:

These articles might also interest you:

• Create a PowerPoint presentation
• How to create a PowerPoint table of contents
• Notes in PowerPoint
• A solid presentation conclusion
• Why the start of a presentation is so important
• The right body language while presenting

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How to Write an Effective Presentation Outline

Written by: Unenabasi Ekeruke

Creating a presentation can be nerve-wracking, especially when you're staring at a blank slate.

You’ve probably got tons of ideas bouncing around, but turning them into a slick, impressive presentation is proving a hard nut to crack.

News flash: You’re not alone.

About 80% of presentations fail to deliver their objectives due to poorly organized information, a lack of preparation and scruffy slide decks.

So, how do you avoid this disaster? It all boils down to having a solid presentation outline. Think of it as a roadmap that helps you organize and share your ideas in a clear and logical way.

With the right presentation outline, you can stay on track, keep your audience hooked and ultimately convey your message with clarity and impact.

So whether you're pitching to investors, partners or clients or preparing a presentation for a conference, this article has everything you need to know about writing an effective presentation outline.

Let’s get to it!

Table of Contents

What is the outline of a presentation, why is a presentation outline important, how to write a presentation outline, how to execute your presentation outline with visme.

• A presentation outline will help you organize your thoughts to communicate with your audience clearly and easily. It clarifies the presenter’s primary ideas and organizes the flow of your presentation.
• A presentation outline consists of critical components that are logically arranged for coherence. Utilize best practices, including formatting, audience analysis and visual cues, to deliver the message with impact.
• Use interactive elements from Visme, such as hotspots, polls, animations and links, to add interactivity to your presentation outline.
• Create a presentation outline by signing up for Visme's extensive online presentation tool without dealing with complicated tool setup or program installation issues.

A presentation outline refers to the barebones version of a talk or a speech that summarizes the main points and takes the general direction of the pitch. It allows presenters to structure the flow of information in a manner that is easy to understand.

Without an outline, your presentation can be a nightmare. You could end up shuffling slides around indefinitely and appearing confused. To avoid this situation, the outline clearly lists out everything you want your presentation to achieve.

Before creating your outline, consider the goal of your presentation, who will listen to it, and what interests them. This will help you organize your content to keep them engaged.

Here’s an excellent example of a presentation with an outline.

An outline for presentation is a valuable tool that can assist you in several ways:

• You can ensure that your thoughts flow smoothly and that important points are highlighted and not overlooked.
• Creating an outline for a presentation can help you generate ideas for your presentation and give you a clear notion of what to focus on.
• A presentation outline acts as a foundation for your speaking notes, allowing you to rehearse and prepare effectively.
• It helps you stay more confident because of your polished presentation.

Now that we know why we need to make a presentation outline, let’s dive deeper into how you can write a presentation outline.

1. Decide the Purpose of the Presentation

Decide on the goal of your presentation before you start writing any notes. It serves as a base for the remainder of your outline. Your presentation may have one of the following six objectives: to inform, convince, motivate, inspire action or entertain.

A business, for instance, might use presentations for various reasons. A sales presentation outline would try to convince potential customers to buy a product, while a training presentation might educate staff members on new techniques.

Once you determine this, answer the following questions to specify the purpose.

• What is the main message you want to convey to your audience?
• What problem are you trying to solve and how can your presentation help?
• What is the desired outcome of your presentation and how will you measure its success?
• What key takeaways do you want your audience to remember after your presentation?
• What challenges or objections may your audience have and how can you address them in your presentation?

Upon answering them, write your purpose and summarize it into one or two sentences, then put that on your first slide.

2. Prepare a Structure

Making an excellent presentation starts with a great outline. But the structure is what amplifies the impact of your delivery.

An eye-catching introduction, a body and a conclusion emphasizing your primary ideas are the three essential components of a successful speech .

Here’s what you should include while creating the structure of your presentation .

• An introduction

3. Flesh out Your Outline

Now that you know what to include in the structure, let’s break it down step by step about how to write the outline.

Gather Ideas

When brainstorming, consider the most important things you want to discuss. These could be key points, stories to share, or facts and numbers you want to tell your audience. Write them all down, even if they initially seem a bit random.

Organize your ideas and determine the main message

Armed with a bucket list of ideas, you must later organize and group them. Look for patterns, connections and relationships between your ideas.

Find the most important idea—the main thing you want to tell your audience. Make sure it's clear, short and something they'll find interesting. Recheck your ideas and remove anything that doesn't match your main message or the people you're talking to.

Create a Skeleton Outline

Now that you’ve gathered ideas, it's time to build the framework for your presentation.

Introduction

Begin by introducing your topic and explaining why it's essential. Think of it as the curtain-raiser that gets your audience's attention. Also, clearly state the main point you'll discuss—your "thesis" or purpose for the presentation.

Create a skeleton outline of your presentation by breaking down this main message into smaller parts. Use bullet points or headings to organize these bits of information.

Think of the main points as the big chapters and the subpoints as the smaller sections within those chapters.

To make your presentation flow smoothly, add transitions between your points. These can be simple phrases like "Let's move on to the next point" or "Now, let's build on what we've just discussed." And when you're nearing the end, use a transition like "In conclusion."

Once you have your skeleton outline, add supporting evidence to each point. It could include statistics, case studies, quotes, images, or videos. Make sure whatever you add fits well and backs up your main message.

As you reach the end of the presentation, tie everything together with a solid conclusion. Start by recapping the main points you covered throughout your presentation. It helps reinforce what you've shared and ensure your message sticks.

Next, emphasize the key takeaways—those crucial nuggets of wisdom you want your audience to remember long after the presentation.

Now, consider including a call to action. It is where you invite your audience to do something based on what they've learned. It could be as simple as asking them to share their thoughts, sign up for more information or even take a specific action related to your topic.

If you're feeling creative, create a unique call to action that inspires your audience to engage further.

For instance, if you’re presenting a project presentation to a group of people, you might seek to win their support for your idea or get them involved in its execution. Your audience should know what they get from taking action.

If you need help generating ideas for your presentation, Visme AI writer can help. You can enhance your outline content with fresh angles, Call to Action (CTAs), examples and data points.

Remind the audience of your central point and express gratitude for their attention in the conclusion if the presentation doesn't require a call to action.

As your presentation winds down, open the floor to questions or discussion. It encourages interaction and lets your audience clarify any doubts they may have.

Lastly, list the sources you used in your presentation and acknowledge any individuals or organizations that contributed to your research or material development. It adds credibility and respect to your work.

Read our guide to learn more about how to close a presentation with style . Also, watch this video to learn how to create CTAs that make your audience do your bidding.

4. Add Visual Content

Consider adding visual content, as it has a higher recall rate than text based or video content. It can add meaning to your message, increase interest and invite the viewer to click and consume your content.

Here’s an example of a presentation outline with a colorful image that makes the slide pop.

Visuals can be anything from infographics, videos, photos, GIFs or memes, screenshots or illustrations. However, if you’re including statistics and research findings in your presentation outline slide, consider creating a visual representation of that data.

Visme’s data visualization tools make this easy. They take your data and turn it into beautiful and comprehensive visuals.

Whether you want to create bar graphs, pie charts, line graphs, area charts, histograms, or donut charts, Visme has a wide range of options.

Remember that you don’t need to include all of these visuals while creating the outline. Just mention where and on which slide you’d place the visual elements. It’ll help you organize your ideas as you dive into the body of the presentation.

5. Pay Attention to Color and Design

You must pay attention to the colors, design, layout and style to capture the audience's attention and interest. It must look consistent to give a neat look and feel.

When creating an outline, finalize what color combination and typography you'll use throughout your creative presentation .

Below are the tips you should consider when deciding on it Use color moderately

Everyone enjoys color; that is obvious. Nevertheless, using too many colors might result in chaotic, unattractive presentations.

Your audience's understanding and reaction to your presentation may depend on your color scheme. For instance, choosing dark and subdued colors when discussing a serious subject may be effective. Bright and bold colors may be preferable if your theme is engaging or imaginative.

You don't want the colors in your design to appear intimidating or overpowering to your audience since every color has both good and bad connotations. Hence, understanding marketing color psychology becomes essential.

Watch this video to learn more about color psychology and how to use it in your upcoming presentation design.

Make use of clear and consistent typography

Optimizing your typography can impact how people interpret your message. Therefore, ensure your presentation slide looks well-organized and polished and conveys the intended information.

Here's how you can accomplish that:

• Use fonts that reflect your brand's essence.
• Throughout your presentation, maintain consistency in your text styles. We advise you to use up to three typefaces.
• Avoid using intricate fonts and small, difficult-to-read text. Use readable fonts like Arial, Times News Roman and Calibri for tiny and large screens.
• For titles and at least the body content, use a font size of 34–36.

When putting out your presentation outline, using a tool like Visme can significantly improve your ability to create visually appealing and polished presentations quickly.

The templates from Visme are professionally designed to help you save hours and effort.

Hear what one of our customers has to say about our designs:

Matt Swiren

Manager of Partnership Marketing

Let’s get started on how you can make a presentation outline.

1. Log in to Visme & Choose a Template

Log in or Sign up free to Visme and then click the "Create New" button.

Select "Presentations" from the "Project" menu to browse through Visme's collection of presentation templates. Use a blank or pre-designed template to start from scratch with your presentation design.

Visme offers 500+ presentation templates split into 20+ topic categories, including pitch decks, interactive, business and more. So even if you have no prior knowledge of presentation design, you will likely find an excellent template to use as a starting point.

2. Find the Right Visuals and Design Assets

After you select the template, decide what visuals you will use in the presentation outline. The visuals you select will significantly impact the presentation's overall appearance and feel

Visme gives you access to thousands of high-quality, royalty-free photos and design assets To find your preferred image, browse and select using a particular keyword.

And still, if you don’t find the perfect image for your design needs, you can use Visme's AI image generator to generate professional-quality photos, graphics, art, drawings and paintings.

You simply need to input an accurate prompt that describes what you want. The wizard will automatically generate and present multiple options for you. Additionally, you may use the Visme AI image photo editor to transform your photos into a masterpiece.

3. Choose Legible fonts

Selecting the right brand fonts for your presentation outline holds the same importance as choosing your brand colors .

If the chosen typefaces are of high quality, i.e., easy to read, it can positively impact the audience's understanding of the presentation's context.

But a font that’s too small or hard to read can lead to waning interest and the oversight of essential information. To overcome this situation, we recommend you check out the list of 20 best fonts for presentations for your upcoming one!

Remember to limit the fonts you use to three: one for the title, one for the subheaders and one for the body of your text.

When creating a presentation outline, use your brand fonts to ensure the presentation better reflects your brand voice. This helps maintain consistency and uniformity.

You can easily create and save your branding elements with the brand kit. Or use paste your website URL into Visme's brand wizard to automatically extract your brand assets (fonts, color and logo).

Moreover, to ensure that your key brand information is accurate across all slides while doing the outline, simply create new dynamic fields or edit existing ones. You can assign values and your data will update in real time, speeding up your editing process.

4. Make your Presentation Interactive

One of the most challenging tasks for a presenter is keeping their audience intrigued and engaged. Adding interactivity to your presentation can help attract and hold your audience's attention throughout the presentation.

The best part is that it doesn’t have to be a tough task. If you’re looking to create an immersive experience for your audience and increase engagement, Visme offers interactivity and animation features such as hotspots, hover effects and clickable menus.

You don't need to do everything while making your presentation outline; just remember where to place interactive elements to create an engaging experience for your audience.

5. Revise the Outline Flow

Once you have finished creating the outline, review your slides again to ensure each section flows into the next without disruption. This step is crucial for creating a smooth presentation overview and maintaining audience engagement.

Additionally, if you want to inform viewers about a new idea between portions, use visual cues. For instance, use an eye-catching design element or an inverted color scheme for every transitional slide.

Employee feedback across the company is often needed while creating a presentation outline. The marketing team may want to highlight your growing customer base, while the finance team may add some income and spending numbers.

After the review, feel free to eliminate any redundant or unnecessary information.

You can collaborate with your team and improve your project with Visme’s collaboration tools . Collaborators can access the document and pin, circle, annotate, highlight, add comments and more. This way, you can see your team members' feedback and resolve the comments in real-time.

6. Share It With the Team

We understand the frustration of investing hours of hard work into crafting a presentation only to have it rejected by our superiors or boss.

Sharing and showcasing your work can be beneficial for getting feedback on your presentation outline. You can easily share and publish your presentation online using Visme. It opens the door for simple access and review by enabling you to distribute it quickly using a generated URL or simply embed it on your website.

Watch this video to learn how to collaborate using Visme.

Presentation Outline FAQs

Q. what are the 5 steps to outlining a presentation.

Creating well-structured presentation outlines is essential for successful presentations. Here are the 5 steps:

• Define Your Presentation Goal: What do you want your audience to learn or do after your presentation?
• Brainstorm Ideas: Generate a list of main points and supporting ideas related to your goal.
• Organize Your Thoughts: Arrange your ideas in a logical flow, considering what information builds upon the previous.
• Create a Clear Structure: Craft a compelling introduction, a well-organized body with your main points, and a concise conclusion that reinforces your message.
• Refine and Polish: Review and revise your outline to ensure clarity, conciseness and a smooth transition between sections.

Q. What Are the Three Basic Parts of a Presentation Outline?

A presentation outline typically consists of three main parts:

• Introduction: Hook your audience, introduce your topic, establish your credibility and clearly state your main message or thesis.
• Body: This is the heart of your presentation, where you present your main points and supporting evidence. Use clear transitions between points and maintain a logical flow to keep your audience engaged.
• Conclusion: Briefly summarize your key points, repeat your main message for reinforcement and end with a strong call to action or a memorable takeaway for your audience.

Q. What is a Presentation Script Outline?

A presentation script outline is a detailed, word-for-word plan for your presentation. It includes everything you'll say, from opening to closing remarks. This outline helps ensure you deliver your message smoothly and stay on track, especially if you feel nervous or working on complex information.

Q. What Is the Difference Between a Presentation Outline and a Speaking Outline?

A presentation outline is your presentation's comprehensive blueprint, covering all the main points and supporting details. A speaking outline, or speaker note, is a shorter version used as a reference while presenting. It typically includes key phrases, cues and transitions to guide you through your talk.

Level Up Your Presentations with Visme

As we have explored the ins and outs of making a presentation outline, it's clear that this process goes beyond just putting bullet points in order.

By organizing each part of your outline, arranging sub-points and adding visuals, you're crafting an immersive experience for your audience. This experience grabs attention, helps them understand and keeps them engaged.

With Visme, you can create an impressive presentation outline with an intuitive editor and advanced features. Additionally, if you want your audience to watch your presentation at their convenience, you can use Visme's presentation recording software .

Visme offers a wide selection of templates to take your presentation outline to the next level. There are millions of pixel-perfect graphics, icons and design elements to make your presentation come to life.

Sign-up today and make your presentation shine.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

How to Start a Presentation: 5 Templates and 90 Example Phrases

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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9.4 – How to structure your presentation

Learning objectives.

• organize your presentation into a clear, simple structure
• use valid resources and avoid plagiarism

There are lots of ways to structure a presentation, but we like this one best. It’s clear, simple and fits most presentations. This structure has 10 parts:

• Grabber/hook: A very brief and interesting statement or question that grabs the audience’s attention
• Self-introduction including full name & credential: Who you are and why you’re qualified to present this content
• Thesis: What you’re going to speak about
• Overview of main points
• Key point 1
• Key point 2
• Key point 3
• Conclusion: Restate the thesis
• Summary of main points: Restate the overview
• Call to action: What you want the audience to do

In this part of your presentation, you’ll capture the audience’s attention, tell them who you are, and give them a preview of your presentation.

• Grabber/hook   (Goes before or after the self-introduction) A very brief and interesting statement or question that grabs the audience’s attention. See Grabber Types below for more details.
• Self-introduction  (Goes before or after the grabber ) Tell the audience your name and credentials. For example: I’m Minh and I’ve been a professional presenter for 10 years.
• Thesis   The main point or argument of your presentation. Be brief and precise, not general or vague. For example: I’m going to show you how practicing your presentation 10 times will improve your grade by 20%.
• Overview of main points  Briefly outline the main points that you’ll cover in your presentation. To help your audience, do list these in same order that you’ll deliver them later on. For example: First, we’ll talk about what makes presentations great, then I’ll share some data on how practice affects your confidence and performance, and finally we’ll look at how to practice.

In this part of your presentation, you’ll deliver the detailed information of your presentation.

• Key point 1   A major point that supports your thesis and may have supporting sub-points
• Key point 2   Another major point that supports your thesis and may have supporting sub-points
• Key point 3   The final major point that supports your thesis and may have supporting sub-points

In this part you’ll remind the audience of what you told them, and tell them what to do next.

• Summary of main points   (Can be merged with your conclusion) Clearly restate your three main points in the same order you delivered them. It’s the same as your overview but in past tense. First, I described what makes presentations great, then I shared data on how practice affects confidence and performance, and finally we looked at how to practice.
• Conclusion   Restate your thesis in past tense. For example: I’m showed you that practicing your presentation 10 times will improve your grade by 20%.
• Call to action   Give your audience clear, active and compelling direction, based on what you told them. For example: Practice your presentations ten times and start collecting those A-plusses!

Grabber types

Remember that the grabber’s job is grabbing the audience’s attention, so it must be surprising, fascinating or intriguing. It must also be related to your presentation’s topic. Here are some descriptions and examples:

• An opinion or view that may be extreme, perhaps even shocking. “Gambling in all forms should be completely banned!”
• A strong statistic is a fact from a reputable source. “More Canadians die each year as a result of a tobacco-related disease than due to traffic accidents in Canada and the US combined.”  Source:  The Canadian Lung Association [New tab]
• A story is a great way to capture your audience’s imagination and get them to “project” themselves into your presentation. Powerful stories are often emotional. They could be about you or someone else, or may be allegorical. In 1964, I was a little girl sitting on the linoleum floor of my mother’s house in Milwaukee, watching Anne Bancroft present the Oscar for best actor at the 36th Academy Awards. She opened the envelope and said five words that literally made history: “The winner is Sidney Poitier.” Up to the stage came the most elegant man I had ever seen. I remember his tie was white, and of course his skin was black. I’d never seen a black man being celebrated like that. And I’ve tried many, many, many times to explain what a moment like that means to a little girl — a kid watching from the cheap seats, as my mom came through the door bone-tired from cleaning other people’s houses. … In 1982, Sidney received the Cecil B. DeMille Award right here at the Golden Globes, and it is not lost on me that at this moment there are some little girls watching as I become the first black woman to be given this same award! ~ Oprah Winfrey accepting the Cecil B. DeMille Award at the 2018 Golden Globe Awards
• Rhetorical: you ask a question without expecting an answer. For example: Have you ever wondered how electricity works?
• Closed-ended: you ask the audience to respond. For example: Raise your hand if you’ve ever wondered how electricity works.
• Open-ended: where you don’t give options to the audience and they can answer freely. For example: What’s your favourite candy?
• It’s important to consider that they audience might not respond exactly as you expect. So prepare responses for what you’ll do based on a variety of responses.
• Similar to a story, an invitation to imagine something is powerful because it gets the audience to use their imaginations, and can transport them “into” your presentation. You could ask the audience to imagine something extremely positive, or could have them imagine something very negative.Example : “I want to invite you all to close your eyes and imagine that the term is over. You earned an A+ in 1500, Covid is over, and you’re on vacation on a lovely tropical beach. You can hear the soft ocean waves and feel the warm breeze as you sip an ice cold drink. You’re in paradise, and think to yourself… I don’t have a care in the world… everything is perfect.” 

A quote is something that a famous person said. The person should be credible / well known.

Example : “Life is what happens when you’re busy making other plans.”  John Lennon Example : “You miss 100 percent of the shots you never take .”  Wayne Gretzky

• A proverb is a common saying. These can be somewhat cliché, and less than exciting because we’ve heard them a lot. To keep things interesting, you could consider introducing a foreign proverb to the audience:Example : “the first pancake is always ruined” (Russian proverb conveying that things might not be perfect at first, but will improve as you continue to practice. Used in a presentation designed to convey that you should never give up)
• Alternatively, you could “twist” a common proverb and contradict it:Example : “I’m here to tell you that an apple a day doesn’t keep the doctor away!” (Used in a presentation on diabetes and being mindful of sugar intake)
• A prop is a physical item that you can show to the audience. Make sure the item is large enough to be easily seen.Example : Wearing a jersey and showing a basketball for a presentation on Michael Jordan
• In presentations that include slides or other media, you can briefly show or play video, audio or images. Make sure the media isn’t too long – remember the audience is here to see you speak.Example: A short drone video of beautiful Thai beaches for a presentation designed to convince people to visit Thailand
• You can use humour or a joke as a grabber, but be careful that that everyone will get the joke and it won’t offend anyone.
• Example : Playing a guitar and singing (for a presentation on the mental health benefits of music)
• Example : Beatboxing (for a presentation on the basics of beatboxing)
• Example : Describing a lovely scene, then making a shocking noise (at the start of a presentation on the Fukushima Daiichi nuclear disaster)

You can also mix and match grabbers. For example, you could show an image and ask the audience to guess what it is.

The length of your grabber is relative to your total presentation time. For a 2-minute presentation, it should be quite brief – maybe one sentence. For a 16-minute team presentation, a 45-60 second grabber would be appropriate.

Outline your presentation

The fastest way to create a successful presentation is to start with an outline.

Use an outline, not a script; this will allow you to be more natural and let you look at the audience or camera. Reading is a guaranteed way to make your presentation boring.

The easiest way to create your outline is to work in this order:

• Determine your thesis and write this as a full sentence
• Determine your 3 Main Points
• Add key supporting points for each of your Main Points
• Complete the other parts – introduction, grabber, call to action, etc.

Working in this order is fast because it’s easier to create the conclusion and grabber when you’ve already decided on the content. Also, after you have the main structure it’s easy to add details, examples and stories that make your presentation interesting and convincing.

Another benefit of outlining is that you can use the outline as your presentation notes.

Presentation Model – Test your Knowledge

Label each part of the presentation correctly.

• Call to Action
• Key Point 2
• Key Point 1
• Key Point 3
• Introduction

Presentation part

• Hello, my name is Sarah Green and I have been a barista for two years
• There is a famous company that was founded in Seattle, has a mermaid for its logo, and has over 31,000 stores worldwide. Can you guess which company it is?*
• I am here today to tell you why you should patronize Starbucks Coffee*
• because of convenience, quality, & amazing food
• Starbucks is Convenient~ many locations, mobile app, quick service*
• Starbucks has Quality~ arabica beans, top ingredients, staff trained to make drinks and food properly*
• Starbucks has amazing food~ grab and go, hot food, prepackaged meals*
• Today I told you why you should patronize Starbucks*
• because of its *convenience*, *quality*, and *amazing food*
• So, what are you waiting for? Go to a Starbucks store today and order an amazing coffee!*

Check your Answer: [1]

Activity source: “ How to structure your presentation ” In Business Presentation Skills by Lucinda Atwood & Christian Westin licensed under CC BY-NC 4.0 .

Attribution & References

Except where otherwise noted, this chapter (text & H5P activities) is adapted from “ How to structure your presentation ” In Business Presentation Skills by Lucinda Atwood & Christian Westin licensed under CC BY-NC 4.0 . / Grabber types converted to HTML from H5P.

• 1. j, 2. g, 3. c, 4. f, 5. e, 6. b, 7. h, 8. i, 9. d, 10. a ↵

Communication Essentials for College Copyright © 2022 by Jen Booth, Emily Cramer & Amanda Quibell, Georgian College is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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How to Write an Effective Presentation Outline

A well-structured presentation is the key to delivering your message clearly and persuasively. An effective presentation outline not only organizes your content but also ensures a smooth flow that keeps your audience engaged from start to finish. Whether you’re preparing for a sales pitch, a board meeting, or a conference talk, having a strong outline is essential.  

Here’s a guide on how to create a presentation outline, along with tips for each section and examples for different presentation scenarios.

1. Start with a Strong Opening: Grab Attention and Set the Tone

Your opening is your first impression, so it needs to grab your audience’s attention and set the stage for what’s to come. The introduction should clearly state your topic, establish your credibility, and give a preview of what the presentation will cover.

Key Components:

• Attention-Grabbing Hook: Start with a compelling story, a surprising statistic, or a thought-provoking question.
• Introduction of Topic and Purpose: Clearly define what you’ll be discussing and why it matters to your audience.
• Agenda Preview: Briefly outline the key points or sections of your presentation to give your audience a roadmap.

Example for a Sales Pitch:

• Hook: “What if I told you there’s a way to increase your sales by 30% in the next quarter with just one strategy?”
• Topic Introduction: “Today, I’m going to share how implementing targeted automation can help your sales team close more deals.”
• Agenda: “We’ll cover three main areas: why automation is critical, how to implement it effectively, and the results you can expect.”

2. Establish Context and Background: Provide Essential Information

Before diving into your main content, it’s important to set the stage by providing context or background information. This section helps your audience understand the significance of your topic and why it’s relevant.

• Background Information: Offer any necessary context, history, or definitions that your audience needs to follow your presentation.
• Problem or Opportunity Statement: Clearly identify the issue you’re addressing or the opportunity you’re highlighting.
• Audience Relevance: Explain why this issue matters to your audience and how it impacts them.

Example for a Board Meeting:

• Background: “As you know, our company has been focusing on expanding our digital presence over the last year.”
• Problem Statement: “However, recent data shows a decline in website traffic and conversion rates.”
• Audience Relevance: “This trend poses a risk to our growth targets and requires immediate action.”

3. Dive into the Main Content: Present Your Key Points Clearly

The body of your presentation is where you’ll dive into the details of your topic. Organize your content into clear, logical sections, each focused on a specific aspect of your topic. Make sure each point builds upon the last to create a cohesive narrative.

• Clear Sections: Break your content into 2-4 main sections, each with a clear headline.
• Supporting Evidence: Use data, examples, stories, or visuals to support each key point.
• Transitions: Smoothly transition between sections to maintain the flow of your presentation.

Example for a Product Launch Presentation:

• Section 1: “Market Trends: Why the Timing is Right for This Product”
• Section 2: “Product Features and Benefits: What Sets Us Apart”
• Section 3: “Go-to-Market Strategy: How We Plan to Capture Market Share”

4. Add Interactive Elements: Keep Your Audience Engaged

Audience engagement is key to retaining attention and making your presentation memorable. Incorporating interactive elements like Q&A sessions, polls, or short activities can make your presentation more dynamic and participatory.

• Questions: Pose thought-provoking questions to encourage audience participation.
• Activities or Demos: If relevant, include a quick demo or hands-on activity to illustrate your point.
• Check-ins: Periodically ask for feedback or input to ensure the audience is following along.

Example for a Training Session:

• Poll: “How many of you have already implemented this strategy? Let’s see where everyone stands.”
• Demo: “Now, I’ll walk you through a live example of how to set this up in your software.”
• Check-in: “Does everyone feel comfortable with these steps? Any questions before we move on?”

5. Address Potential Questions and Concerns: Preempt Common Objections

Anticipating and addressing potential questions or objections before the Q&A session can help reinforce your credibility and make your presentation more persuasive. This section can be woven into your content or addressed in a separate segment.

• Identify Common Questions: Think about concerns or doubts your audience might have and address them head-on.
• Provide Evidence: Use data, testimonials, or case studies to back up your points.
• Clarify Misconceptions: Address any potential misunderstandings or myths related to your topic.

Example for a Funding Pitch:

• Objection: “Some might wonder if our market is already saturated.”
• Response: “However, our research shows that demand is actually increasing, and our unique approach allows us to tap into an underserved segment.”
• Supporting Evidence: “In fact, similar companies in adjacent markets have seen a 20% growth in the past year.”

6. Conclude with Impact: Summarize and Issue a Clear Call to Action

Your conclusion should reinforce your main points, tie everything together, and leave your audience with a strong final impression. Whether you’re aiming to persuade, inform, or inspire, end with a clear call to action or key takeaway.

• Summary of Key Points: Recap the main ideas or solutions you’ve presented.
• Call to Action: Clearly state what you want your audience to do next.
• Memorable Closing Statement: End with a powerful quote, a thought-provoking statement, or a compelling vision.

Example for a Motivational Talk:

• Summary: “We’ve covered three principles that can transform your mindset and drive you toward success.”
• Call to Action: “Starting today, commit to implementing at least one of these strategies in your daily routine.”
• Closing Statement: “Remember, success is not just about reaching goals—it’s about embracing the journey.”

7. Prepare for the Q&A Session: Handle Questions Confidently

If your presentation includes a Q&A session, plan how you’ll manage it. Anticipate tough questions, and be prepared to handle them confidently while staying on topic.

• Encourage Questions: Invite your audience to ask questions and clarify any doubts.
• Stay Composed: Listen carefully to each question, and take a moment to formulate your response if needed.
• Be Honest: If you don’t know the answer, it’s better to admit it than to guess. Offer to follow up later.

Example for a Conference Presentation:

• Encouragement: “I’m happy to answer any questions you have about implementing these strategies.”
• Response Strategy: “That’s a great question—let’s dive deeper into that aspect.”
• Honesty: “I don’t have the exact figure on hand, but I can provide it to you after the session.”

A well-crafted presentation outline serves as the backbone of a successful presentation. By carefully structuring your content and considering each key section, you can guide your audience smoothly from the introduction to the conclusion while keeping them engaged and interested. Whether you’re preparing for a pitch, a seminar, or an internal meeting, following this outline template will help you deliver your message clearly, effectively, and with confidence.

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How to create a Powerpoint Presentation

Powerpoint presentations are a great way to share information with a team, but making them is a skillset in its own right. We've got guides on general Powerpoint use , but if you're keen to just get started making a slideshow right now, this is the way.

How to create a Powerpoint presentation

How to build your first slide, how to add more slides to a powerpoint presentation, how to make an awesome slideshow presentation.

Here's how to make a Powerpoint presentation.

What You Need

Powerpoint or Microsoft 365 subscription

The first step in building your fancy slideshow is to create the presentation itself. Here's how to do it.

Step 1: Install Powerpoint (as part of Microsoft 365 ) if you haven't already, then open the app up.

Step 2: The home screen will give you a range of options for selecting templates and premade presentations to give you a great starting-off point. Select one of them if they're applicable. For even more options, select the New tab from the left-hand menu.

Alternatively, if you want to start from a blank canvas, select Blank presentation.

Step 3: From there, it's a good idea to name and save the presentation so you can come back to it later. Select File > Save or* Save As*, then name the file on the right, choose a location for it, and select Save .

Step 1: Your first slide will automatically have text fields for a title and subtitle. If you want to have that on your first slide, select them, then type in what you want them to read. You can also click and drag them around, or resize them using your mouse.

Hover your mouse over the white circles, then click and drag them to resize the box. Alternatively, select the rotational arrows near the corners of the box, to rotate it.

If you don't want those text fields, select their boundary individually and press the Delete key to remove them.

Step 2: If you want to add more text to this slide (or any others in the future), select the Insert tab, then select Text box. Click on the slide where you want the box to appear, then use your mouse to drag the box to the desired shape.

Then click the box and type in what you want that text box to say. The contextual home menu will automatically adjust to give you quick access to font choices and other text style options.

You can access more detailed text formatting options by selecting the Format tab. There you'll find options for changing text coloring, its outline, and any text effects you want to use.

Step 3: To add pictures to your slideshow, select the Insert tab, then select Pictures in the top-left. You'll then have the option to insert an image from your local PC, a selection of stock images, or a range of online images.

Step 4: You can also freehand draw or annotate your slides, using the Draw tab, or alter the entire theme of the slideshow by selecting Design.

To add a new slide to your presentation, select the Insert tab at the top of the screen, then select New slide on the left. Then choose the type of slide you want. You can have a blank slide to do it all yourself, or you can get a headstart on its design by copying a previous slide, using the same theme as another part of your presentation, or having a predefined layout.

Want even more tips on making a great slideshow? We've got you covered. Check out our guide on how to use Microsoft Powerpoint , for all the most important tips.

We've also got a guide for more tips and tricks for making engaging and attractive slides .

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While PowerPoint is widely used to develop presentations, using Google Slides has become a popular alternative. Part of what makes it so popular is that it's free to use, as is other Google software such as Google Docs and Google Sheets – which is a stark contrast to the premium price you'll pay for Microsoft Office and PowerPoint.

Even if you know how to use Microsoft PowerPoint, you might want to jump ship to Slides, and Google makes it easy to do so. In fact, it takes little more than a few clicks to convert a PowerPoint to Google Slides. Whether you need to change the format for a coworker or want to permanently switch to the free platform, here's a look at how to convert your PowerPoint into a Google Slides presentation.

We all know that Microsoft’s PowerPoint software has been a presentations staple for a few decades now. And whether you only used it in school once or twice, or you use it for work on a daily basis, there’s always something new to learn about the classic Microsoft platform.

Even if you know how to use PowerPoint, did you know that you can embed videos in your presentations?

Creating a successful slideshow is no small task. So, if you’re new to Microsoft PowerPoint, you’ll need to familiarize yourself with the features and tools you need to build a presentation.

We’ll guide you through the process of creating a PowerPoint slideshow by adding slides and elements as well as how to present the show when you finish. These basics are just what you need as a beginner and should get you off to a terrific start with PowerPoint.