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Descriptive Statistics

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The mean, the mode, the median, the range, and the standard deviation are all examples of descriptive statistics. Descriptive statistics are used because in most cases, it isn't possible to present all of your data in any form that your reader will be able to quickly interpret.

Generally, when writing descriptive statistics, you want to present at least one form of central tendency (or average), that is, either the mean, median, or mode. In addition, you should present one form of variability , usually the standard deviation.

Measures of Central Tendency and Other Commonly Used Descriptive Statistics

The mean, median, and the mode are all measures of central tendency. They attempt to describe what the typical data point might look like. In essence, they are all different forms of 'the average.' When writing statistics, you never want to say 'average' because it is difficult, if not impossible, for your reader to understand if you are referring to the mean, the median, or the mode.

The mean is the most common form of central tendency, and is what most people usually are referring to when the say average. It is simply the total sum of all the numbers in a data set, divided by the total number of data points. For example, the following data set has a mean of 4: {-1, 0, 1, 16}. That is, 16 divided by 4 is 4. If there isn't a good reason to use one of the other forms of central tendency, then you should use the mean to describe the central tendency.

The median is simply the middle value of a data set. In order to calculate the median, all values in the data set need to be ordered, from either highest to lowest, or vice versa. If there are an odd number of values in a data set, then the median is easy to calculate. If there is an even number of values in a data set, then the calculation becomes more difficult. Statisticians still debate how to properly calculate a median when there is an even number of values, but for most purposes, it is appropriate to simply take the mean of the two middle values. The median is useful when describing data sets that are skewed or have extreme values. Incomes of baseballs players, for example, are commonly reported using a median because a small minority of baseball players makes a lot of money, while most players make more modest amounts. The median is less influenced by extreme scores than the mean.

The mode is the most commonly occurring number in the data set. The mode is best used when you want to indicate the most common response or item in a data set. For example, if you wanted to predict the score of the next football game, you may want to know what the most common score is for the visiting team, but having an average score of 15.3 won't help you if it is impossible to score 15.3 points. Likewise, a median score may not be very informative either, if you are interested in what score is most likely.

Standard Deviation

The standard deviation is a measure of variability (it is not a measure of central tendency). Conceptually it is best viewed as the 'average distance that individual data points are from the mean.' Data sets that are highly clustered around the mean have lower standard deviations than data sets that are spread out.

For example, the first data set would have a higher standard deviation than the second data set:

Notice that both groups have the same mean (5) and median (also 5), but the two groups contain different numbers and are organized much differently. This organization of a data set is often referred to as a distribution. Because the two data sets above have the same mean and median, but different standard deviation, we know that they also have different distributions. Understanding the distribution of a data set helps us understand how the data behave.

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Descriptive Statistics for Summarising Data

Ray w. cooksey.

UNE Business School, University of New England, Armidale, NSW Australia

This chapter discusses and illustrates descriptive statistics . The purpose of the procedures and fundamental concepts reviewed in this chapter is quite straightforward: to facilitate the description and summarisation of data. By ‘describe’ we generally mean either the use of some pictorial or graphical representation of the data (e.g. a histogram, box plot, radar plot, stem-and-leaf display, icon plot or line graph) or the computation of an index or number designed to summarise a specific characteristic of a variable or measurement (e.g., frequency counts, measures of central tendency, variability, standard scores). Along the way, we explore the fundamental concepts of probability and the normal distribution. We seldom interpret individual data points or observations primarily because it is too difficult for the human brain to extract or identify the essential nature, patterns, or trends evident in the data, particularly if the sample is large. Rather we utilise procedures and measures which provide a general depiction of how the data are behaving. These statistical procedures are designed to identify or display specific patterns or trends in the data. What remains after their application is simply for us to interpret and tell the story.

The first broad category of statistics we discuss concerns descriptive statistics . The purpose of the procedures and fundamental concepts in this category is quite straightforward: to facilitate the description and summarisation of data. By ‘describe’ we generally mean either the use of some pictorial or graphical representation of the data or the computation of an index or number designed to summarise a specific characteristic of a variable or measurement.

We seldom interpret individual data points or observations primarily because it is too difficult for the human brain to extract or identify the essential nature, patterns, or trends evident in the data, particularly if the sample is large. Rather we utilise procedures and measures which provide a general depiction of how the data are behaving. These statistical procedures are designed to identify or display specific patterns or trends in the data. What remains after their application is simply for us to interpret and tell the story.

Reflect on the QCI research scenario and the associated data set discussed in Chap. 10.1007/978-981-15-2537-7_4. Consider the following questions that Maree might wish to address with respect to decision accuracy and speed scores:

• What was the typical level of accuracy and decision speed for inspectors in the sample? [see Procedure 5.4 – Assessing central tendency.]
• What was the most common accuracy and speed score amongst the inspectors? [see Procedure 5.4 – Assessing central tendency.]
• What was the range of accuracy and speed scores; the lowest and the highest scores? [see Procedure 5.5 – Assessing variability.]
• How frequently were different levels of inspection accuracy and speed observed? What was the shape of the distribution of inspection accuracy and speed scores? [see Procedure 5.1 – Frequency tabulation, distributions & crosstabulation.]
• What percentage of inspectors would have ‘failed’ to ‘make the cut’ assuming the industry standard for acceptable inspection accuracy and speed combined was set at 95%? [see Procedure 5.7 – Standard ( z ) scores.]
• How variable were the inspectors in their accuracy and speed scores? Were all the accuracy and speed levels relatively close to each other in magnitude or were the scores widely spread out over the range of possible test outcomes? [see Procedure 5.5 – Assessing variability.]
• What patterns might be visually detected when looking at various QCI variables singly and together as a set? [see Procedure 5.2 – Graphical methods for dispaying data, Procedure 5.3 – Multivariate graphs & displays, and Procedure 5.6 – Exploratory data analysis.]

This chapter includes discussions and illustrations of a number of procedures available for answering questions about data like those posed above. In addition, you will find discussions of two fundamental concepts, namely probability and the normal distribution ; concepts that provide building blocks for Chaps. 10.1007/978-981-15-2537-7_6 and 10.1007/978-981-15-2537-7_7.

Procedure 5.1: Frequency Tabulation, Distributions & Crosstabulation

Frequency tabulation and distributions.

Frequency tabulation serves to provide a convenient counting summary for a set of data that facilitates interpretation of various aspects of those data. Basically, frequency tabulation occurs in two stages:

• First, the scores in a set of data are rank ordered from the lowest value to the highest value.
• Second, the number of times each specific score occurs in the sample is counted. This count records the frequency of occurrence for that specific data value.

Consider the overall job satisfaction variable, jobsat , from the QCI data scenario. Performing frequency tabulation across the 112 Quality Control Inspectors on this variable using the SPSS Frequencies procedure (Allen et al. 2019 , ch. 3; George and Mallery 2019 , ch. 6) produces the frequency tabulation shown in Table 5.1 . Note that three of the inspectors in the sample did not provide a rating for jobsat thereby producing three missing values (= 2.7% of the sample of 112) and leaving 109 inspectors with valid data for the analysis.

Frequency tabulation of overall job satisfaction scores

The display of frequency tabulation is often referred to as the frequency distribution for the sample of scores. For each value of a variable, the frequency of its occurrence in the sample of data is reported. It is possible to compute various percentages and percentile values from a frequency distribution.

Table 5.1 shows the ‘Percent’ or relative frequency of each score (the percentage of the 112 inspectors obtaining each score, including those inspectors who were missing scores, which SPSS labels as ‘System’ missing). Table 5.1 also shows the ‘Valid Percent’ which is computed only for those inspectors in the sample who gave a valid or non-missing response.

Finally, it is possible to add up the ‘Valid Percent’ values, starting at the low score end of the distribution, to form the cumulative distribution or ‘Cumulative Percent’ . A cumulative distribution is useful for finding percentiles which reflect what percentage of the sample scored at a specific value or below.

We can see in Table 5.1 that 4 of the 109 valid inspectors (a ‘Valid Percent’ of 3.7%) indicated the lowest possible level of job satisfaction—a value of 1 (Very Low) – whereas 18 of the 109 valid inspectors (a ‘Valid Percent’ of 16.5%) indicated the highest possible level of job satisfaction—a value of 7 (Very High). The ‘Cumulative Percent’ number of 18.3 in the row for the job satisfaction score of 3 can be interpreted as “roughly 18% of the sample of inspectors reported a job satisfaction score of 3 or less”; that is, nearly a fifth of the sample expressed some degree of negative satisfaction with their job as a quality control inspector in their particular company.

If you have a large data set having many different scores for a particular variable, it may be more useful to tabulate frequencies on the basis of intervals of scores.

For the accuracy scores in the QCI database, you could count scores occurring in intervals such as ‘less than 75% accuracy’, ‘between 75% but less than 85% accuracy’, ‘between 85% but less than 95% accuracy’, and ‘95% accuracy or greater’, rather than counting the individual scores themselves. This would yield what is termed a ‘grouped’ frequency distribution since the data have been grouped into intervals or score classes. Producing such an analysis using SPSS would involve extra steps to create the new category or ‘grouping’ system for scores prior to conducting the frequency tabulation.

Crosstabulation

In a frequency crosstabulation , we count frequencies on the basis of two variables simultaneously rather than one; thus we have a bivariate situation.

For example, Maree might be interested in the number of male and female inspectors in the sample of 112 who obtained each jobsat score. Here there are two variables to consider: inspector’s gender and inspector’s j obsat score. Table 5.2 shows such a crosstabulation as compiled by the SPSS Crosstabs procedure (George and Mallery 2019 , ch. 8). Note that inspectors who did not report a score for jobsat and/or gender have been omitted as missing values, leaving 106 valid inspectors for the analysis.

Frequency crosstabulation of jobsat scores by gender category for the QCI data

The crosstabulation shown in Table 5.2 gives a composite picture of the distribution of satisfaction levels for male inspectors and for female inspectors. If frequencies or ‘Counts’ are added across the gender categories, we obtain the numbers in the ‘Total’ column (the percentages or relative frequencies are also shown immediately below each count) for each discrete value of jobsat (note this column of statistics differs from that in Table 5.1 because the gender variable was missing for certain inspectors). By adding down each gender column, we obtain, in the bottom row labelled ‘Total’, the number of males and the number of females that comprised the sample of 106 valid inspectors.

The totals, either across the rows or down the columns of the crosstabulation, are termed the marginal distributions of the table. These marginal distributions are equivalent to frequency tabulations for each of the variables jobsat and gender . As with frequency tabulation, various percentage measures can be computed in a crosstabulation, including the percentage of the sample associated with a specific count within either a row (‘% within jobsat ’) or a column (‘% within gender ’). You can see in Table 5.2 that 18 inspectors indicated a job satisfaction level of 7 (Very High); of these 18 inspectors reported in the ‘Total’ column, 8 (44.4%) were male and 10 (55.6%) were female. The marginal distribution for gender in the ‘Total’ row shows that 57 inspectors (53.8% of the 106 valid inspectors) were male and 49 inspectors (46.2%) were female. Of the 57 male inspectors in the sample, 8 (14.0%) indicated a job satisfaction level of 7 (Very High). Furthermore, we could generate some additional interpretive information of value by adding the ‘% within gender’ values for job satisfaction levels of 5, 6 and 7 (i.e. differing degrees of positive job satisfaction). Here we would find that 68.4% (= 24.6% + 29.8% + 14.0%) of male inspectors indicated some degree of positive job satisfaction compared to 61.2% (= 10.2% + 30.6% + 20.4%) of female inspectors.

This helps to build a picture of the possible relationship between an inspector’s gender and their level of job satisfaction (a relationship that, as we will see later, can be quantified and tested using Procedure 10.1007/978-981-15-2537-7_6#Sec14 and Procedure 10.1007/978-981-15-2537-7_7#Sec17).

It should be noted that a crosstabulation table such as that shown in Table 5.2 is often referred to as a contingency table about which more will be said later (see Procedure 10.1007/978-981-15-2537-7_7#Sec17 and Procedure 10.1007/978-981-15-2537-7_7#Sec115).

Frequency tabulation is useful for providing convenient data summaries which can aid in interpreting trends in a sample, particularly where the number of discrete values for a variable is relatively small. A cumulative percent distribution provides additional interpretive information about the relative positioning of specific scores within the overall distribution for the sample.

Crosstabulation permits the simultaneous examination of the distributions of values for two variables obtained from the same sample of observations. This examination can yield some useful information about the possible relationship between the two variables. More complex crosstabulations can be also done where the values of three or more variables are tracked in a single systematic summary. The use of frequency tabulation or cross-tabulation in conjunction with various other statistical measures, such as measures of central tendency (see Procedure 5.4 ) and measures of variability (see Procedure 5.5 ), can provide a relatively complete descriptive summary of any data set.

Disadvantages

Frequency tabulations can get messy if interval or ratio-level measures are tabulated simply because of the large number of possible data values. Grouped frequency distributions really should be used in such cases. However, certain choices, such as the size of the score interval (group size), must be made, often arbitrarily, and such choices can affect the nature of the final frequency distribution.

Additionally, percentage measures have certain problems associated with them, most notably, the potential for their misinterpretation in small samples. One should be sure to know the sample size on which percentage measures are based in order to obtain an interpretive reference point for the actual percentage values.

For example

In a sample of 10 individuals, 20% represents only two individuals whereas in a sample of 300 individuals, 20% represents 60 individuals. If all that is reported is the 20%, then the mental inference drawn by readers is likely to be that a sizeable number of individuals had a score or scores of a particular value—but what is ‘sizeable’ depends upon the total number of observations on which the percentage is based.

Where Is This Procedure Useful?

Frequency tabulation and crosstabulation are very commonly applied procedures used to summarise information from questionnaires, both in terms of tabulating various demographic characteristics (e.g. gender, age, education level, occupation) and in terms of actual responses to questions (e.g. numbers responding ‘yes’ or ‘no’ to a particular question). They can be particularly useful in helping to build up the data screening and demographic stories discussed in Chap. 10.1007/978-981-15-2537-7_4. Categorical data from observational studies can also be analysed with this technique (e.g. the number of times Suzy talks to Frank, to Billy, and to John in a study of children’s social interactions).

Certain types of experimental research designs may also be amenable to analysis by crosstabulation with a view to drawing inferences about distribution differences across the sets of categories for the two variables being tracked.

You could employ crosstabulation in conjunction with the tests described in Procedure 10.1007/978-981-15-2537-7_7#Sec17 to see if two different styles of advertising campaign differentially affect the product purchasing patterns of male and female consumers.

In the QCI database, Maree could employ crosstabulation to help her answer the question “do different types of electronic manufacturing firms ( company ) differ in terms of their tendency to employ male versus female quality control inspectors ( gender )?”

Software Procedures

Procedure 5.2: Graphical Methods for Displaying Data

Graphical methods for displaying data include bar and pie charts, histograms and frequency polygons, line graphs and scatterplots. It is important to note that what is presented here is a small but representative sampling of the types of simple graphs one can produce to summarise and display trends in data. Generally speaking, SPSS offers the easiest facility for producing and editing graphs, but with a rather limited range of styles and types. SYSTAT, STATGRAPHICS and NCSS offer a much wider range of graphs (including graphs unique to each package), but with the drawback that it takes somewhat more effort to get the graphs in exactly the form you want.

Bar and Pie Charts

These two types of graphs are useful for summarising the frequency of occurrence of various values (or ranges of values) where the data are categorical (nominal or ordinal level of measurement).

• A bar chart uses vertical and horizontal axes to summarise the data. The vertical axis is used to represent frequency (number) of occurrence or the relative frequency (percentage) of occurrence; the horizontal axis is used to indicate the data categories of interest.
• A pie chart gives a simpler visual representation of category frequencies by cutting a circular plot into wedges or slices whose sizes are proportional to the relative frequency (percentage) of occurrence of specific data categories. Some pie charts can have a one or more slices emphasised by ‘exploding’ them out from the rest of the pie.

Consider the company variable from the QCI database. This variable depicts the types of manufacturing firms that the quality control inspectors worked for. Figure 5.1 illustrates a bar chart summarising the percentage of female inspectors in the sample coming from each type of firm. Figure 5.2 shows a pie chart representation of the same data, with an ‘exploded slice’ highlighting the percentage of female inspectors in the sample who worked for large business computer manufacturers – the lowest percentage of the five types of companies. Both graphs were produced using SPSS.

Bar chart: Percentage of female inspectors

Pie chart: Percentage of female inspectors

The pie chart was modified with an option to show the actual percentage along with the label for each category. The bar chart shows that computer manufacturing firms have relatively fewer female inspectors compared to the automotive and electrical appliance (large and small) firms. This trend is less clear from the pie chart which suggests that pie charts may be less visually interpretable when the data categories occur with rather similar frequencies. However, the ‘exploded slice’ option can help interpretation in some circumstances.

Certain software programs, such as SPSS, STATGRAPHICS, NCSS and Microsoft Excel, offer the option of generating 3-dimensional bar charts and pie charts and incorporating other ‘bells and whistles’ that can potentially add visual richness to the graphic representation of the data. However, you should generally be careful with these fancier options as they can produce distortions and create ambiguities in interpretation (e.g. see discussions in Jacoby 1997 ; Smithson 2000 ; Wilkinson 2009 ). Such distortions and ambiguities could ultimately end up providing misinformation to researchers as well as to those who read their research.

Histograms and Frequency Polygons

These two types of graphs are useful for summarising the frequency of occurrence of various values (or ranges of values) where the data are essentially continuous (interval or ratio level of measurement) in nature. Both histograms and frequency polygons use vertical and horizontal axes to summarise the data. The vertical axis is used to represent the frequency (number) of occurrence or the relative frequency (percentage) of occurrences; the horizontal axis is used for the data values or ranges of values of interest. The histogram uses bars of varying heights to depict frequency; the frequency polygon uses lines and points.

There is a visual difference between a histogram and a bar chart: the bar chart uses bars that do not physically touch, signifying the discrete and categorical nature of the data, whereas the bars in a histogram physically touch to signal the potentially continuous nature of the data.

Suppose Maree wanted to graphically summarise the distribution of speed scores for the 112 inspectors in the QCI database. Figure 5.3 (produced using NCSS) illustrates a histogram representation of this variable. Figure 5.3 also illustrates another representational device called the ‘density plot’ (the solid tracing line overlaying the histogram) which gives a smoothed impression of the overall shape of the distribution of speed scores. Figure 5.4 (produced using STATGRAPHICS) illustrates the frequency polygon representation for the same data.

Histogram of the speed variable (with density plot overlaid)

Frequency polygon plot of the speed variable

These graphs employ a grouped format where speed scores which fall within specific intervals are counted as being essentially the same score. The shape of the data distribution is reflected in these plots. Each graph tells us that the inspection speed scores are positively skewed with only a few inspectors taking very long times to make their inspection judgments and the majority of inspectors taking rather shorter amounts of time to make their decisions.

Both representations tell a similar story; the choice between them is largely a matter of personal preference. However, if the number of bars to be plotted in a histogram is potentially very large (and this is usually directly controllable in most statistical software packages), then a frequency polygon would be the preferred representation simply because the amount of visual clutter in the graph will be much reduced.

It is somewhat of an art to choose an appropriate definition for the width of the score grouping intervals (or ‘bins’ as they are often termed) to be used in the plot: choose too many and the plot may look too lumpy and the overall distributional trend may not be obvious; choose too few and the plot will be too coarse to give a useful depiction. Programs like SPSS, SYSTAT, STATGRAPHICS and NCSS are designed to choose an ‘appropriate’ number of bins to be used, but the analyst’s eye is often a better judge than any statistical rule that a software package would use.

There are several interesting variations of the histogram which can highlight key data features or facilitate interpretation of certain trends in the data. One such variation is a graph is called a dual histogram (available in SYSTAT; a variation called a ‘comparative histogram’ can be created in NCSS) – a graph that facilitates visual comparison of the frequency distributions for a specific variable for participants from two distinct groups.

Suppose Maree wanted to graphically compare the distributions of speed scores for inspectors in the two categories of education level ( educlev ) in the QCI database. Figure 5.5 shows a dual histogram (produced using SYSTAT) that accomplishes this goal. This graph still employs the grouped format where speed scores falling within particular intervals are counted as being essentially the same score. The shape of the data distribution within each group is also clearly reflected in this plot. However, the story conveyed by the dual histogram is that, while the inspection speed scores are positively skewed for inspectors in both categories of educlev, the comparison suggests that inspectors with a high school level of education (= 1) tend to take slightly longer to make their inspection decisions than do their colleagues who have a tertiary qualification (= 2).

Dual histogram of speed for the two categories of educlev

Line Graphs

The line graph is similar in style to the frequency polygon but is much more general in its potential for summarising data. In a line graph, we seldom deal with percentage or frequency data. Instead we can summarise other types of information about data such as averages or means (see Procedure 5.4 for a discussion of this measure), often for different groups of participants. Thus, one important use of the line graph is to break down scores on a specific variable according to membership in the categories of a second variable.

In the context of the QCI database, Maree might wish to summarise the average inspection accuracy scores for the inspectors from different types of manufacturing companies. Figure 5.6 was produced using SPSS and shows such a line graph.

Line graph comparison of companies in terms of average inspection accuracy

Note how the trend in performance across the different companies becomes clearer with such a visual representation. It appears that the inspectors from the Large Business Computer and PC manufacturing companies have better average inspection accuracy compared to the inspectors from the remaining three industries.

With many software packages, it is possible to further elaborate a line graph by including error or confidence intervals bars (see Procedure 10.1007/978-981-15-2537-7_8#Sec18). These give some indication of the precision with which the average level for each category in the population has been estimated (narrow bars signal a more precise estimate; wide bars signal a less precise estimate).

Figure 5.7 shows such an elaborated line graph, using 95% confidence interval bars, which can be used to help make more defensible judgments (compared to Fig. 5.6 ) about whether the companies are substantively different from each other in average inspection performance. Companies whose confidence interval bars do not overlap each other can be inferred to be substantively different in performance characteristics.

Line graph using confidence interval bars to compare accuracy across companies

The accuracy confidence interval bars for participants from the Large Business Computer manufacturing firms do not overlap those from the Large or Small Electrical Appliance manufacturers or the Automobile manufacturers.

We might conclude that quality control inspection accuracy is substantially better in the Large Business Computer manufacturing companies than in these other industries but is not substantially better than the PC manufacturing companies. We might also conclude that inspection accuracy in PC manufacturing companies is not substantially different from Small Electrical Appliance manufacturers.

Scatterplots

Scatterplots are useful in displaying the relationship between two interval- or ratio-scaled variables or measures of interest obtained on the same individuals, particularly in correlational research (see Fundamental Concept 10.1007/978-981-15-2537-7_6#Sec1 and Procedure 10.1007/978-981-15-2537-7_6#Sec4).

In a scatterplot, one variable is chosen to be represented on the horizontal axis; the second variable is represented on the vertical axis. In this type of plot, all data point pairs in the sample are graphed. The shape and tilt of the cloud of points in a scatterplot provide visual information about the strength and direction of the relationship between the two variables. A very compact elliptical cloud of points signals a strong relationship; a very loose or nearly circular cloud signals a weak or non-existent relationship. A cloud of points generally tilted upward toward the right side of the graph signals a positive relationship (higher scores on one variable associated with higher scores on the other and vice-versa). A cloud of points generally tilted downward toward the right side of the graph signals a negative relationship (higher scores on one variable associated with lower scores on the other and vice-versa).

Maree might be interested in displaying the relationship between inspection accuracy and inspection speed in the QCI database. Figure 5.8 , produced using SPSS, shows what such a scatterplot might look like. Several characteristics of the data for these two variables can be noted in Fig. 5.8 . The shape of the distribution of data points is evident. The plot has a fan-shaped characteristic to it which indicates that accuracy scores are highly variable (exhibit a very wide range of possible scores) at very fast inspection speeds but get much less variable and tend to be somewhat higher as inspection speed increases (where inspectors take longer to make their quality control decisions). Thus, there does appear to be some relationship between inspection accuracy and inspection speed (a weak positive relationship since the cloud of points tends to be very loose but tilted generally upward toward the right side of the graph – slower speeds tend to be slightly associated with higher accuracy.

Scatterplot relating inspection accuracy to inspection speed

However, it is not the case that the inspection decisions which take longest to make are necessarily the most accurate (see the labelled points for inspectors 7 and 62 in Fig. 5.8 ). Thus, Fig. 5.8 does not show a simple relationship that can be unambiguously summarised by a statement like “the longer an inspector takes to make a quality control decision, the more accurate that decision is likely to be”. The story is more complicated.

Some software packages, such as SPSS, STATGRAPHICS and SYSTAT, offer the option of using different plotting symbols or markers to represent the members of different groups so that the relationship between the two focal variables (the ones anchoring the X and Y axes) can be clarified with reference to a third categorical measure.

Maree might want to see if the relationship depicted in Fig. 5.8 changes depending upon whether the inspector was tertiary-qualified or not (this information is represented in the educlev variable of the QCI database).

Figure 5.9 shows what such a modified scatterplot might look like; the legend in the upper corner of the figure defines the marker symbols for each category of the educlev variable. Note that for both High School only-educated inspectors and Tertiary-qualified inspectors, the general fan-shaped relationship between accuracy and speed is the same. However, it appears that the distribution of points for the High School only-educated inspectors is shifted somewhat upward and toward the right of the plot suggesting that these inspectors tend to be somewhat more accurate as well as slower in their decision processes.

Scatterplot displaying accuracy vs speed conditional on educlev group

There are many other styles of graphs available, often dependent upon the specific statistical package you are using. Interestingly, NCSS and, particularly, SYSTAT and STATGRAPHICS, appear to offer the most variety in terms of types of graphs available for visually representing data. A reading of the user’s manuals for these programs (see the Useful additional readings) would expose you to the great diversity of plotting techniques available to researchers. Many of these techniques go by rather interesting names such as: Chernoff’s faces, radar plots, sunflower plots, violin plots, star plots, Fourier blobs, and dot plots.

These graphical methods provide summary techniques for visually presenting certain characteristics of a set of data. Visual representations are generally easier to understand than a tabular representation and when these plots are combined with available numerical statistics, they can give a very complete picture of a sample of data. Newer methods have become available which permit more complex representations to be depicted, opening possibilities for creatively visually representing more aspects and features of the data (leading to a style of visual data storytelling called infographics ; see, for example, McCandless 2014 ; Toseland and Toseland 2012 ). Many of these newer methods can display data patterns from multiple variables in the same graph (several of these newer graphical methods are illustrated and discussed in Procedure 5.3 ).

Graphs tend to be cumbersome and space consuming if a great many variables need to be summarised. In such cases, using numerical summary statistics (such as means or correlations) in tabular form alone will provide a more economical and efficient summary. Also, it can be very easy to give a misleading picture of data trends using graphical methods by simply choosing the ‘correct’ scaling for maximum effect or choosing a display option (such as a 3-D effect) that ‘looks’ presentable but which actually obscures a clear interpretation (see Smithson 2000 ; Wilkinson 2009 ).

Thus, you must be careful in creating and interpreting visual representations so that the influence of aesthetic choices for sake of appearance do not become more important than obtaining a faithful and valid representation of the data—a very real danger with many of today’s statistical packages where ‘default’ drawing options have been pre-programmed in. No single plot can completely summarise all possible characteristics of a sample of data. Thus, choosing a specific method of graphical display may, of necessity, force a behavioural researcher to represent certain data characteristics (such as frequency) at the expense of others (such as averages).

Virtually any research design which produces quantitative data and statistics (even to the extent of just counting the number of occurrences of several events) provides opportunities for graphical data display which may help to clarify or illustrate important data characteristics or relationships. Remember, graphical displays are communication tools just like numbers—which tool to choose depends upon the message to be conveyed. Visual representations of data are generally more useful in communicating to lay persons who are unfamiliar with statistics. Care must be taken though as these same lay people are precisely the people most likely to misinterpret a graph if it has been incorrectly drawn or scaled.

Procedure 5.3: Multivariate Graphs & Displays

Graphical methods for displaying multivariate data (i.e. many variables at once) include scatterplot matrices, radar (or spider) plots, multiplots, parallel coordinate displays, and icon plots. Multivariate graphs are useful for visualising broad trends and patterns across many variables (Cleveland 1995 ; Jacoby 1998 ). Such graphs typically sacrifice precision in representation in favour of a snapshot pictorial summary that can help you form general impressions of data patterns.

It is important to note that what is presented here is a small but reasonably representative sampling of the types of graphs one can produce to summarise and display trends in multivariate data. Generally speaking, SYSTAT offers the best facilities for producing multivariate graphs, followed by STATGRAPHICS, but with the drawback that it is somewhat tricky to get the graphs in exactly the form you want. SYSTAT also has excellent facilities for creating new forms and combinations of graphs – essentially allowing graphs to be tailor-made for a specific communication purpose. Both SPSS and NCSS offer a more limited range of multivariate graphs, generally restricted to scatterplot matrices and variations of multiplots. Microsoft Excel or STATGRAPHICS are the packages to use if radar or spider plots are desired.

Scatterplot Matrices

A scatterplot matrix is a useful multivariate graph designed to show relationships between pairs of many variables in the same display.

Figure 5.10 illustrates a scatterplot matrix, produced using SYSTAT, for the mentabil , accuracy , speed , jobsat and workcond variables in the QCI database. It is easy to see that all the scatterplot matrix does is stack all pairs of scatterplots into a format where it is easy to pick out the graph for any ‘row’ variable that intersects a column ‘variable’.

Scatterplot matrix relating mentabil , accuracy , speed , jobsat & workcond

In those plots where a ‘row’ variable intersects itself in a column of the matrix (along the so-called ‘diagonal’), SYSTAT permits a range of univariate displays to be shown. Figure 5.10 shows univariate histograms for each variable (recall Procedure 5.2 ). One obvious drawback of the scatterplot matrix is that, if many variables are to be displayed (say ten or more); the graph gets very crowded and becomes very hard to visually appreciate.

Looking at the first column of graphs in Fig. 5.10 , we can see the scatterplot relationships between mentabil and each of the other variables. We can get a visual impression that mentabil seems to be slightly negatively related to accuracy (the cloud of scatter points tends to angle downward to the right, suggesting, very slightly, that higher mentabil scores are associated with lower levels of accuracy ).

Conversely, the visual impression of the relationship between mentabil and speed is that the relationship is slightly positive (higher mentabil scores tend to be associated with higher speed scores = longer inspection times). Similar types of visual impressions can be formed for other parts of Fig. 5.10 . Notice that the histogram plots along the diagonal give a clear impression of the shape of the distribution for each variable.

Radar Plots

The radar plot (also known as a spider graph for obvious reasons) is a simple and effective device for displaying scores on many variables. Microsoft Excel offers a range of options and capabilities for producing radar plots, such as the plot shown in Fig. 5.11 . Radar plots are generally easy to interpret and provide a good visual basis for comparing plots from different individuals or groups, even if a fairly large number of variables (say, up to about 25) are being displayed. Like a clock face, variables are evenly spaced around the centre of the plot in clockwise order starting at the 12 o’clock position. Visual interpretation of a radar plot primarily relies on shape comparisons, i.e. the rise and fall of peaks and valleys along the spokes around the plot. Valleys near the centre display low scores on specific variables, peaks near the outside of the plot display high scores on specific variables. [Note that, technically, radar plots employ polar coordinates.] SYSTAT can draw graphs using polar coordinates but not as easily as Excel can, from the user’s perspective. Radar plots work best if all the variables represented are measured on the same scale (e.g. a 1 to 7 Likert-type scale or 0% to 100% scale). Individuals who are missing any scores on the variables being plotted are typically omitted.

Radar plot comparing attitude ratings for inspectors 66 and 104

The radar plot in Fig. 5.11 , produced using Excel, compares two specific inspectors, 66 and 104, on the nine attitude rating scales. Inspector 66 gave the highest rating (= 7) on the cultqual variable and inspector 104 gave the lowest rating (= 1). The plot shows that inspector 104 tended to provide very low ratings on all nine attitude variables, whereas inspector 66 tended to give very high ratings on all variables except acctrain and trainapp , where the scores were similar to those for inspector 104. Thus, in general, inspector 66 tended to show much more positive attitudes toward their workplace compared to inspector 104.

While Fig. 5.11 was generated to compare the scores for two individuals in the QCI database, it would be just as easy to produce a radar plot that compared the five types of companies in terms of their average ratings on the nine variables, as shown in Fig. 5.12 .

Radar plot comparing average attitude ratings for five types of company

Here we can form the visual impression that the five types of companies differ most in their average ratings of mgmtcomm and least in the average ratings of polsatis . Overall, the average ratings from inspectors from PC manufacturers (black diamonds with solid lines) seem to be generally the most positive as their scores lie on or near the outer ring of scores and those from Automobile manufacturers tend to be least positive on many variables (except the training-related variables).

Extrapolating from Fig. 5.12 , you may rightly conclude that including too many groups and/or too many variables in a radar plot comparison can lead to so much clutter that any visual comparison would be severely degraded. You may have to experiment with using colour-coded lines to represent different groups versus line and marker shape variations (as used in Fig. 5.12 ), because choice of coding method for groups can influence the interpretability of a radar plot.

A multiplot is simply a hybrid style of graph that can display group comparisons across a number of variables. There are a wide variety of possible multiplots one could potentially design (SYSTAT offers great capabilities with respect to multiplots). Figure 5.13 shows a multiplot comprising a side-by-side series of profile-based line graphs – one graph for each type of company in the QCI database.

Multiplot comparing profiles of average attitude ratings for five company types

The multiplot in Fig. 5.13 , produced using SYSTAT, graphs the profile of average attitude ratings for all inspectors within a specific type of company. This multiplot shows the same story as the radar plot in Fig. 5.12 , but in a different graphical format. It is still fairly clear that the average ratings from inspectors from PC manufacturers tend to be higher than for the other types of companies and the profile for inspectors from automobile manufacturers tends to be lower than for the other types of companies.

The profile for inspectors from large electrical appliance manufacturers is the flattest, meaning that their average attitude ratings were less variable than for other types of companies. Comparing the ease with which you can glean the visual impressions from Figs. 5.12 and 5.13 may lead you to prefer one style of graph over another. If you have such preferences, chances are others will also, which may mean you need to carefully consider your options when deciding how best to display data for effect.

Frequently, choice of graph is less a matter of which style is right or wrong, but more a matter of which style will suit specific purposes or convey a specific story, i.e. the choice is often strategic.

Parallel Coordinate Displays

A parallel coordinate display is useful for displaying individual scores on a range of variables, all measured using the same scale. Furthermore, such graphs can be combined side-by-side to facilitate very broad visual comparisons among groups, while retaining individual profile variability in scores. Each line in a parallel coordinate display represents one individual, e.g. an inspector.

The interpretation of a parallel coordinate display, such as the two shown in Fig. 5.14 , depends on visual impressions of the peaks and valleys (highs and lows) in the profiles as well as on the density of similar profile lines. The graph is called ‘parallel coordinate’ simply because it assumes that all variables are measured on the same scale and that scores for each variable can therefore be located along vertical axes that are parallel to each other (imagine vertical lines on Fig. 5.14 running from bottom to top for each variable on the X-axis). The main drawback of this method of data display is that only those individuals in the sample who provided legitimate scores on all of the variables being plotted (i.e. who have no missing scores) can be displayed.

Parallel coordinate displays comparing profiles of average attitude ratings for five company types

The parallel coordinate display in Fig. 5.14 , produced using SYSTAT, graphs the profile of average attitude ratings for all inspectors within two specific types of company: the left graph for inspectors from PC manufacturers and the right graph for automobile manufacturers.

There are fewer lines in each display than the number of inspectors from each type of company simply because several inspectors from each type of company were missing a rating on at least one of the nine attitude variables. The graphs show great variability in scores amongst inspectors within a company type, but there are some overall patterns evident.

For example, inspectors from automobile companies clearly and fairly uniformly rated mgmtcomm toward the low end of the scale, whereas the reverse was generally true for that variable for inspectors from PC manufacturers. Conversely, inspectors from automobile companies tend to rate acctrain and trainapp more toward the middle to high end of the scale, whereas the reverse is generally true for those variables for inspectors from PC manufacturers.

Perhaps the most creative types of multivariate displays are the so-called icon plots . SYSTAT and STATGRAPHICS offer an impressive array of different types of icon plots, including, amongst others, Chernoff’s faces, profile plots, histogram plots, star glyphs and sunray plots (Jacoby 1998 provides a detailed discussion of icon plots).

Icon plots generally use a specific visual construction to represent variables scores obtained by each individual within a sample or group. All icon plots are thus methods for displaying the response patterns for individual members of a sample, as long as those individuals are not missing any scores on the variables to be displayed (note that this is the same limitation as for radar plots and parallel coordinate displays). To illustrate icon plots, without generating too many icons to focus on, Figs. 5.15 , 5.16 , 5.17 and 5.18 present four different icon plots for QCI inspectors classified, using a new variable called BEST_WORST , as either the worst performers (= 1 where their accuracy scores were less than 70%) or the best performers (= 2 where their accuracy scores were 90% or greater).

Chernoff’s faces icon plot comparing individual attitude ratings for best and worst performing inspectors

Profile plot comparing individual attitude ratings for best and worst performing inspectors

Histogram plot comparing individual attitude ratings for best and worst performing inspectors

Sunray plot comparing individual attitude ratings for best and worst performing inspectors

The Chernoff’s faces plot gets its name from the visual icon used to represent variable scores – a cartoon-type face. This icon tries to capitalise on our natural human ability to recognise and differentiate faces. Each feature of the face is controlled by the scores on a single variable. In SYSTAT, up to 20 facial features are controllable; the first five being curvature of mouth, angle of brow, width of nose, length of nose and length of mouth (SYSTAT Software Inc., 2009 , p. 259). The theory behind Chernoff’s faces is that similar patterns of variable scores will produce similar looking faces, thereby making similarities and differences between individuals more apparent.

The profile plot and histogram plot are actually two variants of the same type of icon plot. A profile plot represents individuals’ scores for a set of variables using simplified line graphs, one per individual. The profile is scaled so that the vertical height of the peaks and valleys correspond to actual values for variables where the variables anchor the X-axis in a fashion similar to the parallel coordinate display. So, as you examine a profile from left to right across the X-axis of each graph, you are looking across the set of variables. A histogram plot represents the same information in the same way as for the profile plot but using histogram bars instead.

Figure 5.15 , produced using SYSTAT, shows a Chernoff’s faces plot for the best and worst performing inspectors using their ratings of job satisfaction, working conditions and the nine general attitude statements.

Each face is labelled with the inspector number it represents. The gaps indicate where an inspector had missing data on at least one of the variables, meaning a face could not be generated for them. The worst performers are drawn using red lines; the best using blue lines. The first variable is jobsat and this variable controls mouth curvature; the second variable is workcond and this controls angle of brow, and so on. It seems clear that there are differences in the faces between the best and worst performers with, for example, best performers tending to be more satisfied (smiling) and with higher ratings for working conditions (brow angle).

Beyond a broad visual impression, there is little in terms of precise inferences you can draw from a Chernoff’s faces plot. It really provides a visual sketch, nothing more. The fact that there is no obvious link between facial features, variables and score levels means that the Chernoff’s faces icon plot is difficult to interpret at the level of individual variables – a holistic impression of similarity and difference is what this type of plot facilitates.

Figure 5.16 produced using SYSTAT, shows a profile plot for the best and worst performing inspectors using their ratings of job satisfaction, working conditions and the nine attitude variables.

Like the Chernoff’s faces plot (Fig. 5.15 ), as you read across the rows of the plot from left to right, each plot corresponds respectively to a inspector in the sample who was either in the worst performer (red) or best performer (blue) category. The first attitude variable is jobsat and anchors the left end of each line graph; the last variable is polsatis and anchors the right end of the line graph. The remaining variables are represented in order from left to right across the X-axis of each graph. Figure 5.16 shows that these inspectors are rather different in their attitude profiles, with best performers tending to show taller profiles on the first two variables, for example.

Figure 5.17 produced using SYSTAT, shows a histogram plot for the best and worst performing inspectors based on their ratings of job satisfaction, working conditions and the nine attitude variables. This plot tells the same story as the profile plot, only using histogram bars. Some people would prefer the histogram icon plot to the profile plot because each histogram bar corresponds to one variable, making the visual linking of a specific bar to a specific variable much easier than visually linking a specific position along the profile line to a specific variable.

The sunray plot is actually a simplified adaptation of the radar plot (called a “star glyph”) used to represent scores on a set of variables for each individual within a sample or group. Remember that a radar plot basically arranges the variables around a central point like a clock face; the first variable is represented at the 12 o’clock position and the remaining variables follow around the plot in a clockwise direction.

Unlike a radar plot, while the spokes (the actual ‘star’ of the glyph’s name) of the plot are visible, no interpretive scale is evident. A variable’s score is visually represented by its distance from the central point. Thus, the star glyphs in a sunray plot are designed, like Chernoff’s faces, to provide a general visual impression, based on icon shape. A wide diameter well-rounded plot indicates an individual with high scores on all variables and a small diameter well-rounded plot vice-versa. Jagged plots represent individuals with highly variable scores across the variables. ‘Stars’ of similar size, shape and orientation represent similar individuals.

Figure 5.18 , produced using STATGRAPHICS, shows a sunray plot for the best and worst performing inspectors. An interpretation glyph is also shown in the lower right corner of Fig. 5.18 , where variables are aligned with the spokes of a star (e.g. jobsat is at the 12 o’clock position). This sunray plot could lead you to form the visual impression that the worst performing inspectors (group 1) have rather less rounded rating profiles than do the best performing inspectors (group 2) and that the jobsat and workcond spokes are generally lower for the worst performing inspectors.

Comparatively speaking, the sunray plot makes identifying similar individuals a bit easier (perhaps even easier than Chernoff’s faces) and, when ordered as STATGRAPHICS showed in Fig. 5.18 , permits easier visual comparisons between groups of individuals, but at the expense of precise knowledge about variable scores. Remember, a holistic impression is the goal pursued using a sunray plot.

Multivariate graphical methods provide summary techniques for visually presenting certain characteristics of a complex array of data on variables. Such visual representations are generally better at helping us to form holistic impressions of multivariate data rather than any sort of tabular representation or numerical index. They also allow us to compress many numerical measures into a finite representation that is generally easy to understand. Multivariate graphical displays can add interest to an otherwise dry statistical reporting of numerical data. They are designed to appeal to our pattern recognition skills, focusing our attention on features of the data such as shape, level, variability and orientation. Some multivariate graphs (e.g. radar plots, sunray plots and multiplots) are useful not only for representing score patterns for individuals but also providing summaries of score patterns across groups of individuals.

Multivariate graphs tend to get very busy-looking and are hard to interpret if a great many variables or a large number of individuals need to be displayed (imagine any of the icon plots, for a sample of 200 questionnaire participants, displayed on a A4 page – each icon would be so small that its features could not be easily distinguished, thereby defeating the purpose of the display). In such cases, using numerical summary statistics (such as averages or correlations) in tabular form alone will provide a more economical and efficient summary. Also, some multivariate displays will work better for conveying certain types of information than others.

Information about variable relationships may be better displayed using a scatterplot matrix. Information about individual similarities and difference on a set of variables may be better conveyed using a histogram or sunray plot. Multiplots may be better suited to displaying information about group differences across a set of variables. Information about the overall similarity of individual entities in a sample might best be displayed using Chernoff’s faces.

Because people differ greatly in their visual capacities and preferences, certain types of multivariate displays will work for some people and not others. Sometimes, people will not see what you see in the plots. Some plots, such as Chernoff’s faces, may not strike a reader as a serious statistical procedure and this could adversely influence how convinced they will be by the story the plot conveys. None of the multivariate displays described here provide sufficiently precise information for solid inferences or interpretations; all are designed to simply facilitate the formation of holistic visual impressions. In fact, you may have noticed that some displays (scatterplot matrices and the icon plots, for example) provide no numerical scaling information that would help make precise interpretations. If precision in summary information is desired, the types of multivariate displays discussed here would not be the best strategic choices.

Virtually any research design which produces quantitative data/statistics for multiple variables provides opportunities for multivariate graphical data display which may help to clarify or illustrate important data characteristics or relationships. Thus, for survey research involving many identically-scaled attitudinal questions, a multivariate display may be just the device needed to communicate something about patterns in the data. Multivariate graphical displays are simply specialised communication tools designed to compress a lot of information into a meaningful and efficient format for interpretation—which tool to choose depends upon the message to be conveyed.

Generally speaking, visual representations of multivariate data could prove more useful in communicating to lay persons who are unfamiliar with statistics or who prefer visual as opposed to numerical information. However, these displays would probably require some interpretive discussion so that the reader clearly understands their intent.

Procedure 5.4: Assessing Central Tendency

The three most commonly reported measures of central tendency are the mean, median and mode. Each measure reflects a specific way of defining central tendency in a distribution of scores on a variable and each has its own advantages and disadvantages.

The mean is the most widely used measure of central tendency (also called the arithmetic average). Very simply, a mean is the sum of all the scores for a specific variable in a sample divided by the number of scores used in obtaining the sum. The resulting number reflects the average score for the sample of individuals on which the scores were obtained. If one were asked to predict the score that any single individual in the sample would obtain, the best prediction, in the absence of any other relevant information, would be the sample mean. Many parametric statistical methods (such as Procedures 10.1007/978-981-15-2537-7_7#Sec22 , 10.1007/978-981-15-2537-7_7#Sec32 , 10.1007/978-981-15-2537-7_7#Sec42 and 10.1007/978-981-15-2537-7_7#Sec68) deal with sample means in one way or another. For any sample of data, there is one and only one possible value for the mean in a specific distribution. For most purposes, the mean is the preferred measure of central tendency because it utilises all the available information in a sample.

In the context of the QCI database, Maree could quite reasonably ask what inspectors scored on the average in terms of mental ability ( mentabil ), inspection accuracy ( accuracy ), inspection speed ( speed ), overall job satisfaction ( jobsat ), and perceived quality of their working conditions ( workcond ). Table 5.3 shows the mean scores for the sample of 112 quality control inspectors on each of these variables. The statistics shown in Table 5.3 were computed using the SPSS Frequencies ... procedure. Notice that the table indicates how many of the 112 inspectors had a valid score for each variable and how many were missing a score (e.g. 109 inspectors provided a valid rating for jobsat; 3 inspectors did not).

Measures of central tendency for specific QCI variables

Each mean needs to be interpreted in terms of the original units of measurement for each variable. Thus, the inspectors in the sample showed an average mental ability score of 109.84 (higher than the general population mean of 100 for the test), an average inspection accuracy of 82.14%, and an average speed for making quality control decisions of 4.48 s. Furthermore, in terms of their work context, inspectors reported an average overall job satisfaction of 4.96 (on the 7-point scale, or a level of satisfaction nearly one full scale point above the Neutral point of 4—indicating a generally positive but not strong level of job satisfaction, and an average perceived quality of work conditions of 4.21 (on the 7-point scale which is just about at the level of Stressful but Tolerable.

The mean is sensitive to the presence of extreme values, which can distort its value, giving a biased indication of central tendency. As we will see below, the median is an alternative statistic to use in such circumstances. However, it is also possible to compute what is called a trimmed mean where the mean is calculated after a certain percentage (say, 5% or 10%) of the lowest and highest scores in a distribution have been ignored (a process called ‘trimming’; see, for example, the discussion in Field 2018 , pp. 262–264). This yields a statistic less influenced by extreme scores. The drawbacks are that the decision as to what percentage to trim can be somewhat subjective and trimming necessarily sacrifices information (i.e. the extreme scores) in order to achieve a less biased measure. Some software packages, such as SPSS, SYSTAT or NCSS, can report a specific percentage trimmed mean, if that option is selected for descriptive statistics or exploratory data analysis (see Procedure 5.6 ) procedures. Comparing the original mean with a trimmed mean can provide an indication of the degree to which the original mean has been biased by extreme values.

Very simply, the median is the centre or middle score of a set of scores. By ‘centre’ or ‘middle’ is meant that 50% of the data values are smaller than or equal to the median and 50% of the data values are larger when the entire distribution of scores is rank ordered from the lowest to highest value. Thus, we can say that the median is that score in the sample which occurs at the 50th percentile. [Note that a ‘percentile’ is attached to a specific score that a specific percentage of the sample scored at or below. Thus, a score at the 25th percentile means that 25% of the sample achieved this score or a lower score.] Table 5.3 shows the 25th, 50th and 75th percentile scores for each variable – note how the 50th percentile score is exactly equal to the median in each case .

The median is reported somewhat less frequently than the mean but does have some advantages over the mean in certain circumstances. One such circumstance is when the sample of data has a few extreme values in one direction (either very large or very small relative to all other scores). In this case, the mean would be influenced (biased) to a much greater degree than would the median since all of the data are used to calculate the mean (including the extreme scores) whereas only the single centre score is needed for the median. For this reason, many nonparametric statistical procedures (such as Procedures 10.1007/978-981-15-2537-7_7#Sec27 , 10.1007/978-981-15-2537-7_7#Sec37 and 10.1007/978-981-15-2537-7_7#Sec63) focus on the median as the comparison statistic rather than on the mean.

A discrepancy between the values for the mean and median of a variable provides some insight to the degree to which the mean is being influenced by the presence of extreme data values. In a distribution where there are no extreme values on either side of the distribution (or where extreme values balance each other out on either side of the distribution, as happens in a normal distribution – see Fundamental Concept II ), the mean and the median will coincide at the same value and the mean will not be biased.

For highly skewed distributions, however, the value of the mean will be pulled toward the long tail of the distribution because that is where the extreme values lie. However, in such skewed distributions, the median will be insensitive (statisticians call this property ‘robustness’) to extreme values in the long tail. For this reason, the direction of the discrepancy between the mean and median can give a very rough indication of the direction of skew in a distribution (‘mean larger than median’ signals possible positive skewness; ‘mean smaller than median’ signals possible negative skewness). Like the mean, there is one and only one possible value for the median in a specific distribution.

In Fig. 5.19 , the left graph shows the distribution of speed scores and the right-hand graph shows the distribution of accuracy scores. The speed distribution clearly shows the mean being pulled toward the right tail of the distribution whereas the accuracy distribution shows the mean being just slightly pulled toward the left tail. The effect on the mean is stronger in the speed distribution indicating a greater biasing effect due to some very long inspection decision times.

Effects of skewness in a distribution on the values for the mean and median

If we refer to Table 5.3 , we can see that the median score for each of the five variables has also been computed. Like the mean, the median must be interpreted in the original units of measurement for the variable. We can see that for mentabil , accuracy , and workcond , the value of the median is very close to the value of the mean, suggesting that these distributions are not strongly influenced by extreme data values in either the high or low direction. However, note that the median speed was 3.89 s compared to the mean of 4.48 s, suggesting that the distribution of speed scores is positively skewed (the mean is larger than the median—refer to Fig. 5.19 ). Conversely, the median jobsat score was 5.00 whereas the mean score was 4.96 suggesting very little substantive skewness in the distribution (mean and median are nearly equal).

The mode is the simplest measure of central tendency. It is defined as the most frequently occurring score in a distribution. Put another way, it is the score that more individuals in the sample obtain than any other score. An interesting problem associated with the mode is that there may be more than one in a specific distribution. In the case where multiple modes exist, the issue becomes which value do you report? The answer is that you must report all of them. In a ‘normal’ bell-shaped distribution, there is only one mode and it is indeed at the centre of the distribution, coinciding with both the mean and the median.

Table 5.3 also shows the mode for each of the five variables. For example, more inspectors achieved a mentabil score of 111 more often than any other score and inspectors reported a jobsat rating of 6 more often than any other rating. SPSS only ever reports one mode even if several are present, so one must be careful and look at a histogram plot for each variable to make a final determination of the mode(s) for that variable.

All three measures of central tendency yield information about what is going on in the centre of a distribution of scores. The mean and median provide a single number which can summarise the central tendency in the entire distribution. The mode can yield one or multiple indices. With many measurements on individuals in a sample, it is advantageous to have single number indices which can describe the distributions in summary fashion. In a normal or near-normal distribution of sample data, the mean, the median, and the mode will all generally coincide at the one point. In this instance, all three statistics will provide approximately the same indication of central tendency. Note however that it is seldom the case that all three statistics would yield exactly the same number for any particular distribution. The mean is the most useful statistic, unless the data distribution is skewed by extreme scores, in which case the median should be reported.

While measures of central tendency are useful descriptors of distributions, summarising data using a single numerical index necessarily reduces the amount of information available about the sample. Not only do we need to know what is going on in the centre of a distribution, we also need to know what is going on around the centre of the distribution. For this reason, most social and behavioural researchers report not only measures of central tendency, but also measures of variability (see Procedure 5.5 ). The mode is the least informative of the three statistics because of its potential for producing multiple values.

Measures of central tendency are useful in almost any type of experimental design, survey or interview study, and in any observational studies where quantitative data are available and must be summarised. The decision as to whether the mean or median should be reported depends upon the nature of the data which should ideally be ascertained by visual inspection of the data distribution. Some researchers opt to report both measures routinely. Computation of means is a prelude to many parametric statistical methods (see, for example, Procedure 10.1007/978-981-15-2537-7_7#Sec22 , 10.1007/978-981-15-2537-7_7#Sec32 , 10.1007/978-981-15-2537-7_7#Sec42 , 10.1007/978-981-15-2537-7_7#Sec52 , 10.1007/978-981-15-2537-7_7#Sec68 , 10.1007/978-981-15-2537-7_7#Sec76 and 10.1007/978-981-15-2537-7_7#Sec105); comparison of medians is associated with many nonparametric statistical methods (see, for example, Procedure 10.1007/978-981-15-2537-7_7#Sec27 , 10.1007/978-981-15-2537-7_7#Sec37 , 10.1007/978-981-15-2537-7_7#Sec63 and 10.1007/978-981-15-2537-7_7#Sec81).

Procedure 5.5: Assessing Variability

There are a variety of measures of variability to choose from including the range, interquartile range, variance and standard deviation. Each measure reflects a specific way of defining variability in a distribution of scores on a variable and each has its own advantages and disadvantages. Most measures of variability are associated with a specific measure of central tendency so that researchers are now commonly expected to report both a measure of central tendency and its associated measure of variability whenever they display numerical descriptive statistics on continuous or ranked-ordered variables.

This is the simplest measure of variability for a sample of data scores. The range is merely the largest score in the sample minus the smallest score in the sample. The range is the one measure of variability not explicitly associated with any measure of central tendency. It gives a very rough indication as to the extent of spread in the scores. However, since the range uses only two of the total available scores in the sample, the rest of the scores are ignored, which means that a lot of potentially useful information is being sacrificed. There are also problems if either the highest or lowest (or both) scores are atypical or too extreme in their value (as in highly skewed distributions). When this happens, the range gives a very inflated picture of the typical variability in the scores. Thus, the range tends not be a frequently reported measure of variability.

Table 5.4 shows a set of descriptive statistics, produced by the SPSS Frequencies procedure, for the mentabil, accuracy, speed, jobsat and workcond measures in the QCI database. In the table, you will find three rows labelled ‘Range’, ‘Minimum’ and ‘Maximum’.

Measures of central tendency and variability for specific QCI variables

Using the data from these three rows, we can draw the following descriptive picture. Mentabil scores spanned a range of 50 (from a minimum score of 85 to a maximum score of 135). Speed scores had a range of 16.05 s (from 1.05 s – the fastest quality decision to 17.10 – the slowest quality decision). Accuracy scores had a range of 43 (from 57% – the least accurate inspector to 100% – the most accurate inspector). Both work context measures ( jobsat and workcond ) exhibited a range of 6 – the largest possible range given the 1 to 7 scale of measurement for these two variables.

Interquartile Range

The Interquartile Range ( IQR ) is a measure of variability that is specifically designed to be used in conjunction with the median. The IQR also takes care of the extreme data problem which typically plagues the range measure. The IQR is defined as the range that is covered by the middle 50% of scores in a distribution once the scores have been ranked in order from lowest value to highest value. It is found by locating the value in the distribution at or below which 25% of the sample scored and subtracting this number from the value in the distribution at or below which 75% of the sample scored. The IQR can also be thought of as the range one would compute after the bottom 25% of scores and the top 25% of scores in the distribution have been ‘chopped off’ (or ‘trimmed’ as statisticians call it).

The IQR gives a much more stable picture of the variability of scores and, like the median, is relatively insensitive to the biasing effects of extreme data values. Some behavioural researchers prefer to divide the IQR in half which gives a measure called the Semi-Interquartile Range ( S-IQR ) . The S-IQR can be interpreted as the distance one must travel away from the median, in either direction, to reach the value which separates the top (or bottom) 25% of scores in the distribution from the remaining 75%.

The IQR or S-IQR is typically not produced by descriptive statistics procedures by default in many computer software packages; however, it can usually be requested as an optional statistic to report or it can easily be computed by hand using percentile scores. Both the median and the IQR figure prominently in Exploratory Data Analysis, particularly in the production of boxplots (see Procedure 5.6 ).

Figure 5.20 illustrates the conceptual nature of the IQR and S-IQR compared to that of the range. Assume that 100% of data values are covered by the distribution curve in the figure. It is clear that these three measures would provide very different values for a measure of variability. Your choice would depend on your purpose. If you simply want to signal the overall span of scores between the minimum and maximum, the range is the measure of choice. But if you want to signal the variability around the median, the IQR or S-IQR would be the measure of choice.

How the range, IQR and S-IQR measures of variability conceptually differ

Note: Some behavioural researchers refer to the IQR as the hinge-spread (or H-spread ) because of its use in the production of boxplots:

• the 25th percentile data value is referred to as the ‘lower hinge’;
• the 75th percentile data value is referred to as the ‘upper hinge’; and
• their difference gives the H-spread.

Midspread is another term you may see used as a synonym for interquartile range.

Referring back to Table 5.4 , we can find statistics reported for the median and for the ‘quartiles’ (25th, 50th and 75th percentile scores) for each of the five variables of interest. The ‘quartile’ values are useful for finding the IQR or S-IQR because SPSS does not report these measures directly. The median clearly equals the 50th percentile data value in the table.

If we focus, for example, on the speed variable, we could find its IQR by subtracting the 25th percentile score of 2.19 s from the 75th percentile score of 5.71 s to give a value for the IQR of 3.52 s (the S-IQR would simply be 3.52 divided by 2 or 1.76 s). Thus, we could report that the median decision speed for inspectors was 3.89 s and that the middle 50% of inspectors showed scores spanning a range of 3.52 s. Alternatively, we could report that the median decision speed for inspectors was 3.89 s and that the middle 50% of inspectors showed scores which ranged 1.76 s either side of the median value.

Note: We could compare the ‘Minimum’ or ‘Maximum’ scores to the 25th percentile score and 75th percentile score respectively to get a feeling for whether the minimum or maximum might be considered extreme or uncharacteristic data values.

The variance uses information from every individual in the sample to assess the variability of scores relative to the sample mean. Variance assesses the average squared deviation of each score from the mean of the sample. Deviation refers to the difference between an observed score value and the mean of the sample—they are squared simply because adding them up in their naturally occurring unsquared form (where some differences are positive and others are negative) always gives a total of zero, which is useless for an index purporting to measure something.

If many scores are quite different from the mean, we would expect the variance to be large. If all the scores lie fairly close to the sample mean, we would expect a small variance. If all scores exactly equal the mean (i.e. all the scores in the sample have the same value), then we would expect the variance to be zero.

Figure 5.21 illustrates some possibilities regarding variance of a distribution of scores having a mean of 100. The very tall curve illustrates a distribution with small variance. The distribution of medium height illustrates a distribution with medium variance and the flattest distribution ia a distribution with large variance.

The concept of variance

If we had a distribution with no variance, the curve would simply be a vertical line at a score of 100 (meaning that all scores were equal to the mean). You can see that as variance increases, the tails of the distribution extend further outward and the concentration of scores around the mean decreases. You may have noticed that variance and range (as well as the IQR) will be related, since the range focuses on the difference between the ends of the two tails in the distribution and larger variances extend the tails. So, a larger variance will generally be associated with a larger range and IQR compared to a smaller variance.

It is generally difficult to descriptively interpret the variance measure in a meaningful fashion since it involves squared deviations around the sample mean. [Note: If you look back at Table 5.4 , you will see the variance listed for each of the variables (e.g. the variance of accuracy scores is 84.118), but the numbers themselves make little sense and do not relate to the original measurement scale for the variables (which, for the accuracy variable, went from 0% to 100% accuracy).] Instead, we use the variance as a steppingstone for obtaining a measure of variability that we can clearly interpret, namely the standard deviation . However, you should know that variance is an important concept in its own right simply because it provides the statistical foundation for many of the correlational procedures and statistical inference procedures described in Chaps. 10.1007/978-981-15-2537-7_6 , 10.1007/978-981-15-2537-7_7 and 10.1007/978-981-15-2537-7_8.

When considering either correlations or tests of statistical hypotheses, we frequently speak of one variable explaining or sharing variance with another (see Procedure 10.1007/978-981-15-2537-7_6#Sec27 and 10.1007/978-981-15-2537-7_7#Sec47 ). In doing so, we are invoking the concept of variance as set out here—what we are saying is that variability in the behaviour of scores on one particular variable may be associated with or predictive of variability in scores on another variable of interest (e.g. it could explain why those scores have a non-zero variance).

Standard Deviation

The standard deviation (often abbreviated as SD, sd or Std. Dev.) is the most commonly reported measure of variability because it has a meaningful interpretation and is used in conjunction with reports of sample means. Variance and standard deviation are closely related measures in that the standard deviation is found by taking the square root of the variance. The standard deviation, very simply, is a summary number that reflects the ‘average distance of each score from the mean of the sample’. In many parametric statistical methods, both the sample mean and sample standard deviation are employed in some form. Thus, the standard deviation is a very important measure, not only for data description, but also for hypothesis testing and the establishment of relationships as well.

Referring again back to Table 5.4 , we’ll focus on the results for the speed variable for discussion purposes. Table 5.4 shows that the mean inspection speed for the QCI sample was 4.48 s. We can also see that the standard deviation (in the row labelled ‘Std Deviation’) for speed was 2.89 s.

This standard deviation has a straightforward interpretation: we would say that ‘on the average, an inspector’s quality inspection decision speed differed from the mean of the sample by about 2.89 s in either direction’. In a normal distribution of scores (see Fundamental Concept II ), we would expect to see about 68% of all inspectors having decision speeds between 1.59 s (the mean minus one amount of the standard deviation) and 7.37 s (the mean plus one amount of the standard deviation).

We noted earlier that the range of the speed scores was 16.05 s. However, the fact that the maximum speed score was 17.1 s compared to the 75th percentile score of just 5.71 s seems to suggest that this maximum speed might be rather atypically large compared to the bulk of speed scores. This means that the range is likely to be giving us a false impression of the overall variability of the inspectors’ decision speeds.

Furthermore, given that the mean speed score was higher than the median speed score, suggesting that speed scores were positively skewed (this was confirmed by the histogram for speed shown in Fig. 5.19 in Procedure 5.4 ), we might consider emphasising the median and its associated IQR or S-IQR rather than the mean and standard deviation. Of course, similar diagnostic and interpretive work could be done for each of the other four variables in Table 5.4 .

Measures of variability (particularly the standard deviation) provide a summary measure that gives an indication of how variable (spread out) a particular sample of scores is. When used in conjunction with a relevant measure of central tendency (particularly the mean), a reasonable yet economical description of a set of data emerges. When there are extreme data values or severe skewness is present in the data, the IQR (or S-IQR) becomes the preferred measure of variability to be reported in conjunction with the sample median (or 50th percentile value). These latter measures are much more resistant (‘robust’) to influence by data anomalies than are the mean and standard deviation.

As mentioned above, the range is a very cursory index of variability, thus, it is not as useful as variance or standard deviation. Variance has little meaningful interpretation as a descriptive index; hence, standard deviation is most often reported. However, the standard deviation (or IQR) has little meaning if the sample mean (or median) is not reported along with it.

Knowing that the standard deviation for accuracy is 9.17 tells you little unless you know the mean accuracy (82.14) that it is the standard deviation from.

Like the sample mean, the standard deviation can be strongly biased by the presence of extreme data values or severe skewness in a distribution in which case the median and IQR (or S-IQR) become the preferred measures. The biasing effect will be most noticeable in samples which are small in size (say, less than 30 individuals) and far less noticeable in large samples (say, in excess of 200 or 300 individuals). [Note that, in a manner similar to a trimmed mean, it is possible to compute a trimmed standard deviation to reduce the biasing effect of extreme data values, see Field 2018 , p. 263.]

It is important to realise that the resistance of the median and IQR (or S-IQR) to extreme values is only gained by deliberately sacrificing a good deal of the information available in the sample (nothing is obtained without a cost in statistics). What is sacrificed is information from all other members of the sample other than those members who scored at the median and 25th and 75th percentile points on a variable of interest; information from all members of the sample would automatically be incorporated in mean and standard deviation for that variable.

Any investigation where you might report on or read about measures of central tendency on certain variables should also report measures of variability. This is particularly true for data from experiments, quasi-experiments, observational studies and questionnaires. It is important to consider measures of central tendency and measures of variability to be inextricably linked—one should never report one without the other if an adequate descriptive summary of a variable is to be communicated.

Other descriptive measures, such as those for skewness and kurtosis 1 may also be of interest if a more complete description of any variable is desired. Most good statistical packages can be instructed to report these additional descriptive measures as well.

Of all the statistics you are likely to encounter in the business, behavioural and social science research literature, means and standard deviations will dominate as measures for describing data. Additionally, these statistics will usually be reported when any parametric tests of statistical hypotheses are presented as the mean and standard deviation provide an appropriate basis for summarising and evaluating group differences.

Fundamental Concept I: Basic Concepts in Probability

The concept of simple probability.

In Procedures 5.1 and 5.2 , you encountered the idea of the frequency of occurrence of specific events such as particular scores within a sample distribution. Furthermore, it is a simple operation to convert the frequency of occurrence of a specific event into a number representing the relative frequency of that event. The relative frequency of an observed event is merely the number of times the event is observed divided by the total number of times one makes an observation. The resulting number ranges between 0 and 1 but we typically re-express this number as a percentage by multiplying it by 100%.

In the QCI database, Maree Lakota observed data from 112 quality control inspectors of which 58 were male and 51 were female (gender indications were missing for three inspectors). The statistics 58 and 51 are thus the frequencies of occurrence for two specific types of research participant, a male inspector or a female inspector.

If she divided each frequency by the total number of observations (i.e. 112), whe would obtain .52 for males and .46 for females (leaving .02 of observations with unknown gender). These statistics are relative frequencies which indicate the proportion of times that Maree obtained data from a male or female inspector. Multiplying each relative frequency by 100% would yield 52% and 46% which she could interpret as indicating that 52% of her sample was male and 46% was female (leaving 2% of the sample with unknown gender).

It does not take much of a leap in logic to move from the concept of ‘relative frequency’ to the concept of ‘probability’. In our discussion above, we focused on relative frequency as indicating the proportion or percentage of times a specific category of participant was obtained in a sample. The emphasis here is on data from a sample.

Imagine now that Maree had infinite resources and research time and was able to obtain ever larger samples of quality control inspectors for her study. She could still compute the relative frequencies for obtaining data from males and females in her sample but as her sample size grew larger and larger, she would notice these relative frequencies converging toward some fixed values.

If, by some miracle, Maree could observe all of the quality control inspectors on the planet today, she would have measured the entire population and her computations of relative frequency for males and females would yield two precise numbers, each indicating the proportion of the population of inspectors that was male and the proportion that was female.

If Maree were then to list all of these inspectors and randomly choose one from the list, the chances that she would choose a male inspector would be equal to the proportion of the population of inspectors that was male and this logic extends to choosing a female inspector. The number used to quantify this notion of ‘chances’ is called a probability. Maree would therefore have established the probability of randomly observing a male or a female inspector in the population on any specific occasion.

Probability is expressed on a 0.0 (the observation or event will certainly not be seen) to 1.0 (the observation or event will certainly be seen) scale where values close to 0.0 indicate observations that are less certain to be seen and values close to 1.0 indicate observations that are more certain to be seen (a value of .5 indicates an even chance that an observation or event will or will not be seen – a state of maximum uncertainty). Statisticians often interpret a probability as the likelihood of observing an event or type of individual in the population.

In the QCI database, we noted that the relative frequency of observing males was .52 and for females was .46. If we take these relative frequencies as estimates of the proportions of each gender in the population of inspectors, then .52 and .46 represent the probability of observing a male or female inspector, respectively.

Statisticians would state this as “the probability of observing a male quality control inspector is .52” or in a more commonly used shorthand code, the likelihood of observing a male quality control inspector is p = .52 (p for probability). For some, probabilities make more sense if they are converted to percentages (by multiplying by 100%). Thus, p = .52 can also understood as a 52% chance of observing a male quality control inspector.

We have seen that relative frequency is a sample statistic that can be used to estimate the population probability. Our estimate will get more precise as we use larger and larger samples (technically, as the size of our samples more closely approximates the size of our population). In most behavioural research, we never have access to entire populations so we must always estimate our probabilities.

In some very special populations, having a known number of fixed possible outcomes, such as results of coin tosses or rolls of a die, we can analytically establish event probabilities without doing an infinite number of observations; all we must do is assume that we have a fair coin or die. Thus, with a fair coin, the probability of observing a H or a T on any single coin toss is ½ or .5 or 50%; the probability of observing a 6 on any single throw of a die is 1/6 or .16667 or 16.667%. With behavioural data, though, we can never measure all possible behavioural outcomes, which thereby forces researchers to depend on samples of observations in order to make estimates of population values.

The concept of probability is central to much of what is done in the statistical analysis of behavioural data. Whenever a behavioural scientist wishes to establish whether a particular relationship exists between variables or whether two groups, treated differently, actually show different behaviours, he/she is playing a probability game. Given a sample of observations, the behavioural scientist must decide whether what he/she has observed is providing sufficient information to conclude something about the population from which the sample was drawn.

This decision always has a non-zero probability of being in error simply because in samples that are much smaller than the population, there is always the chance or probability that we are observing something rare and atypical instead of something which is indicative of a consistent population trend. Thus, the concept of probability forms the cornerstone for statistical inference about which we will have more to say later (see Fundamental Concept 10.1007/978-981-15-2537-7_7#Sec6). Probability also plays an important role in helping us to understand theoretical statistical distributions (e.g. the normal distribution) and what they can tell us about our observations. We will explore this idea further in Fundamental Concept II .

The Concept of Conditional Probability

It is important to understand that the concept of probability as described above focuses upon the likelihood or chances of observing a specific event or type of observation for a specific variable relative to a population or sample of observations. However, many important behavioural research issues may focus on the question of the probability of observing a specific event given that the researcher has knowledge that some other event has occurred or been observed (this latter event is usually measured by a second variable). Here, the focus is on the potential relationship or link between two variables or two events.

With respect to the QCI database, Maree could ask the quite reasonable question “what is the probability (estimated in the QCI sample by a relative frequency) of observing an inspector being female given that she knows that an inspector works for a Large Business Computer manufacturer.

To address this question, all she needs to know is:

• how many inspectors from Large Business Computer manufacturers are in the sample ( 22 ); and
• how many of those inspectors were female ( 7 ) (inspectors who were missing a score for either company or gender have been ignored here).

If she divides 7 by 22, she would obtain the probability that an inspector is female given that they work for a Large Business Computer manufacturer – that is, p = .32 .

This type of question points to the important concept of conditional probability (‘conditional’ because we are asking “what is the probability of observing one event conditional upon our knowledge of some other event”).

Continuing with the previous example, Maree would say that the conditional probability of observing a female inspector working for a Large Business Computer manufacturer is .32 or, equivalently, a 32% chance. Compare this conditional probability of p  = .32 to the overall probability of observing a female inspector in the entire sample ( p  = .46 as shown above).

This means that there is evidence for a connection or relationship between gender and the type of company an inspector works for. That is, the chances are lower for observing a female inspector from a Large Business Computer manufacturer than they are for simply observing a female inspector at all.

Maree therefore has evidence suggesting that females may be relatively under-represented in Large Business Computer manufacturing companies compared to the overall population. Knowing something about the company an inspector works for therefore can help us make a better prediction about their likely gender.

Suppose, however, that Maree’s conditional probability had been exactly equal to p  = .46. This would mean that there was exactly the same chance of observing a female inspector working for a Large Business Computer manufacturer as there was of observing a female inspector in the general population. Here, knowing something about the company an inspector works doesn’t help Maree make any better prediction about their likely gender. This would mean that the two variables are statistically independent of each other.

A classic case of events that are statistically independent is two successive throws of a fair die: rolling a six on the first throw gives us no information for predicting how likely it will be that we would roll a six on the second throw. The conditional probability of observing a six on the second throw given that I have observed a six on the first throw is 0.16667 (= 1 divided by 6) which is the same as the simple probability of observing a six on any specific throw. This statistical independence also means that if we wanted to know what the probability of throwing two sixes on two successive throws of a fair die, we would just multiply the probabilities for each independent event (i.e., throw) together; that is, .16667 × .16667 = .02789 (this is known as the multiplication rule of probability, see, for example, Smithson 2000 , p. 114).

Finally, you should know that conditional probabilities are often asymmetric. This means that for many types of behavioural variables, reversing the conditional arrangement will change the story about the relationship. Bayesian statistics (see Fundamental Concept 10.1007/978-981-15-2537-7_7#Sec73) relies heavily upon this asymmetric relationship between conditional probabilities.

Maree has already learned that the conditional probability that an inspector is female given that they worked for a Large Business Computer manufacturer is p = .32. She could easily turn the conditional relationship around and ask what is the conditional probability that an inspector works for a Large Business Computer manufacturer given that the inspector is female?

From the QCI database, she can find that 51 inspectors in her total sample were female and of those 51, 7 worked for a Large Business Computer manufacturer. If she divided 7 by 51, she would get p = .14 (did you notice that all that changed was the number she divided by?). Thus, there is only a 14% chance of observing an inspector working for a Large Business Computer manufacturer given that the inspector is female – a rather different probability from p = .32, which tells a different story.

As you will see in Procedures 10.1007/978-981-15-2537-7_6#Sec14 and 10.1007/978-981-15-2537-7_7#Sec17, conditional relationships between categorical variables are precisely what crosstabulation contingency tables are designed to reveal.

Procedure 5.6: Exploratory Data Analysis

There are a variety of visual display methods for EDA, including stem & leaf displays, boxplots and violin plots. Each method reflects a specific way of displaying features of a distribution of scores or measurements and, of course, each has its own advantages and disadvantages. In addition, EDA displays are surprisingly flexible and can combine features in various ways to enhance the story conveyed by the plot.

Stem & Leaf Displays

The stem & leaf display is a simple data summary technique which not only rank orders the data points in a sample but presents them visually so that the shape of the data distribution is reflected. Stem & leaf displays are formed from data scores by splitting each score into two parts: the first part of each score serving as the ‘stem’, the second part as the ‘leaf’ (e.g. for 2-digit data values, the ‘stem’ is the number in the tens position; the ‘leaf’ is the number in the ones position). Each stem is then listed vertically, in ascending order, followed horizontally by all the leaves in ascending order associated with it. The resulting display thus shows all of the scores in the sample, but reorganised so that a rough idea of the shape of the distribution emerges. As well, extreme scores can be easily identified in a stem & leaf display.

Consider the accuracy and speed scores for the 112 quality control inspectors in the QCI sample. Figure 5.22 (produced by the R Commander Stem-and-leaf display … procedure) shows the stem & leaf displays for inspection accuracy (left display) and speed (right display) data.

Stem & leaf displays produced by R Commander

[The first six lines reflect information from R Commander about each display: lines 1 and 2 show the actual R command used to produce the plot (the variable name has been highlighted in bold); line 3 gives a warning indicating that inspectors with missing values (= NA in R ) on the variable have been omitted from the display; line 4 shows how the stems and leaves have been defined; line 5 indicates what a leaf unit represents in value; and line 6 indicates the total number (n) of inspectors included in the display).] In Fig. 5.22 , for the accuracy display on the left-hand side, the ‘stems’ have been split into ‘half-stems’—one (which is starred) associated with the ‘leaves’ 0 through 4 and the other associated with the ‘leaves’ 5 through 9—a strategy that gives the display better balance and visual appeal.

Notice how the left stem & leaf display conveys a fairly clear (yet sideways) picture of the shape of the distribution of accuracy scores. It has a rather symmetrical bell-shape to it with only a slight suggestion of negative skewness (toward the extreme score at the top). The right stem & leaf display clearly depicts the highly positively skewed nature of the distribution of speed scores. Importantly, we could reconstruct the entire sample of scores for each variable using its display, which means that unlike most other graphical procedures, we didn’t have to sacrifice any information to produce the visual summary.

Some programs, such as SYSTAT, embellish their stem & leaf displays by indicating in which stem or half-stem the ‘median’ (50th percentile), the ‘upper hinge score’ (75th percentile), and ‘lower hinge score’ (25th percentile) occur in the distribution (recall the discussion of interquartile range in Procedure 5.5 ). This is shown in Fig. 5.23 , produced by SYSTAT, where M and H indicate the stem locations for the median and hinge points, respectively. This stem & leaf display labels a single extreme accuracy score as an ‘outside value’ and clearly shows that this actual score was 57.

Stem & leaf display, produced by SYSTAT, of the accuracy QCI variable

Another important EDA technique is the boxplot or, as it is sometimes known, the box-and-whisker plot . This plot provides a symbolic representation that preserves less of the original nature of the data (compared to a stem & leaf display) but typically gives a better picture of the distributional characteristics. The basic boxplot, shown in Fig. 5.24 , utilises information about the median (50th percentile score) and the upper (75th percentile score) and lower (25th percentile score) hinge points in the construction of the ‘box’ portion of the graph (the ‘median’ defines the centre line in the box; the ‘upper’ and ‘lower hinge values’ define the end boundaries of the box—thus the box encompasses the middle 50% of data values).

Boxplots for the accuracy and speed QCI variables

Additionally, the boxplot utilises the IQR (recall Procedure 5.5 ) as a way of defining what are called ‘fences’ which are used to indicate score boundaries beyond which we would consider a score in a distribution to be an ‘outlier’ (or an extreme or unusual value). In SPSS, the inner fence is typically defined as 1.5 times the IQR in each direction and a ‘far’ outlier or extreme case is typically defined as 3 times the IQR in either direction (Field 2018 , p. 193). The ‘whiskers’ in a boxplot extend out to the data values which are closest to the upper and lower inner fences (in most cases, the vast majority of data values will be contained within the fences). Outliers beyond these ‘whiskers’ are then individually listed. ‘Near’ outliers are those lying just beyond the inner fences and ‘far’ outliers lie well beyond the inner fences.

Figure 5.24 shows two simple boxplots (produced using SPSS), one for the accuracy QCI variable and one for the speed QCI variable. The accuracy plot shows a median value of about 83, roughly 50% of the data fall between about 77 and 89 and there is one outlier, inspector 83, in the lower ‘tail’ of the distribution. The accuracy boxplot illustrates data that are relatively symmetrically distributed without substantial skewness. Such data will tend to have their median in the middle of the box, whiskers of roughly equal length extending out from the box and few or no outliers.

The speed plot shows a median value of about 4 s, roughly 50% of the data fall between 2 s and 6 s and there are four outliers, inspectors 7, 62, 65 and 75 (although inspectors 65 and 75 fall at the same place and are rather difficult to read), all falling in the slow speed ‘tail’ of the distribution. Inspectors 65, 75 and 7 are shown as ‘near’ outliers (open circles) whereas inspector 62 is shown as a ‘far’ outlier (asterisk). The speed boxplot illustrates data which are asymmetrically distributed because of skewness in one direction. Such data may have their median offset from the middle of the box and/or whiskers of unequal length extending out from the box and outliers in the direction of the longer whisker. In the speed boxplot, the data are clearly positively skewed (the longer whisker and extreme values are in the slow speed ‘tail’).

Boxplots are very versatile representations in that side-by-side displays for sub-groups of data within a sample can permit easy visual comparisons of groups with respect to central tendency and variability. Boxplots can also be modified to incorporate information about error bands associated with the median producing what is called a ‘notched boxplot’. This helps in the visual detection of meaningful subgroup differences, where boxplot ‘notches’ don’t overlap.

Figure 5.25 (produced using NCSS), compares the distributions of accuracy and speed scores for QCI inspectors from the five types of companies, plotted side-by-side.

Comparisons of the accuracy (regular boxplots) and speed (notched boxplots) QCI variables for different types of companies

Focus first on the left graph in Fig. 5.25 which plots the distribution of accuracy scores broken down by company using regular boxplots. This plot clearly shows the differing degree of skewness in each type of company (indicated by one or more outliers in one ‘tail’, whiskers which are not the same length and/or the median line being offset from the centre of a box), the differing variability of scores within each type of company (indicated by the overall length of each plot—box and whiskers), and the differing central tendency in each type of company (the median lines do not all fall at the same level of accuracy score). From the left graph in Fig. 5.25 , we could conclude that: inspection accuracy scores are most variable in PC and Large Electrical Appliance manufacturing companies and least variable in the Large Business Computer manufacturing companies; Large Business Computer and PC manufacturing companies have the highest median level of inspection accuracy; and inspection accuracy scores tend to be negatively skewed (many inspectors toward higher levels, relatively fewer who are poorer in inspection performance) in the Automotive manufacturing companies. One inspector, working for an Automotive manufacturing company, shows extremely poor inspection accuracy performance.

The right display compares types of companies in terms of their inspection speed scores, using’ notched’ boxplots. The notches define upper and lower error limits around each median. Aside from the very obvious positive skewness for speed scores (with a number of slow speed outliers) in every type of company (least so for Large Electrical Appliance manufacturing companies), the story conveyed by this comparison is that inspectors from Large Electrical Appliance and Automotive manufacturing companies have substantially faster median decision speeds compared to inspectors from Large Business Computer and PC manufacturing companies (i.e. their ‘notches’ do not overlap, in terms of speed scores, on the display).

Boxplots can also add interpretive value to other graphical display methods through the creation of hybrid displays. Such displays might combine a standard histogram with a boxplot along the X-axis to provide an enhanced picture of the data distribution as illustrated for the mentabil variable in Fig. 5.26 (produced using NCSS). This hybrid plot also employs a data ‘smoothing’ method called a density trace to outline an approximate overall shape for the data distribution. Any one graphical method would tell some of the story, but combined in the hybrid display, the story of a relatively symmetrical set of mentabil scores becomes quite visually compelling.

A hybrid histogram-density-boxplot of the mentabil QCI variable

Violin Plots

Violin plots are a more recent and interesting EDA innovation, implemented in the NCSS software package (Hintze 2012 ). The violin plot gets its name from the rough shape that the plots tend to take on. Violin plots are another type of hybrid plot, this time combining density traces (mirror-imaged right and left so that the plots have a sense of symmetry and visual balance) with boxplot-type information (median, IQR and upper and lower inner ‘fences’, but not outliers). The goal of the violin plot is to provide a quick visual impression of the shape, central tendency and variability of a distribution (the length of the violin conveys a sense of the overall variability whereas the width of the violin conveys a sense of the frequency of scores occurring in a specific region).

Figure 5.27 (produced using NCSS), compares the distributions of speed scores for QCI inspectors across the five types of companies, plotted side-by-side. The violin plot conveys a similar story to the boxplot comparison for speed in the right graph of Fig. 5.25 . However, notice that with the violin plot, unlike with a boxplot, you also get a sense of distributions that have ‘clumps’ of scores in specific areas. Some violin plots, like that for Automobile manufacturing companies in Fig. 5.27 , have a shape suggesting a multi-modal distribution (recall Procedure 5.4 and the discussion of the fact that a distribution may have multiple modes). The violin plot in Fig. 5.27 has also been produced to show where the median (solid line) and mean (dashed line) would fall within each violin. This facilitates two interpretations: (1) a relative comparison of central tendency across the five companies and (2) relative degree of skewness in the distribution for each company (indicated by the separation of the two lines within a violin; skewness is particularly bad for the Large Business Computer manufacturing companies).

Violin plot comparisons of the speed QCI variable for different types of companies

EDA methods (of which we have illustrated only a small subset; we have not reviewed dot density diagrams, for example) provide summary techniques for visually displaying certain characteristics of a set of data. The advantage of the EDA methods over more traditional graphing techniques such as those described in Procedure 5.2 is that as much of the original integrity of the data is maintained as possible while maximising the amount of summary information available about distributional characteristics.

Stem & leaf displays maintain the data in as close to their original form as possible whereas boxplots and violin plots provide more symbolic and flexible representations. EDA methods are best thought of as communication devices designed to facilitate quick visual impressions and they can add interest to any statistical story being conveyed about a sample of data. NCSS, SYSTAT, STATGRAPHICS and R Commander generally offer more options and flexibility in the generation of EDA displays than SPSS.

EDA methods tend to get cumbersome if a great many variables or groups need to be summarised. In such cases, using numerical summary statistics (such as means and standard deviations) will provide a more economical and efficient summary. Boxplots or violin plots are generally more space efficient summary techniques than stem & leaf displays.

Often, EDA techniques are used as data screening devices, which are typically not reported in actual write-ups of research (we will discuss data screening in more detail in Procedure 10.1007/978-981-15-2537-7_8#Sec11). This is a perfectly legitimate use for the methods although there is an argument for researchers to put these techniques to greater use in published literature.

Software packages may use different rules for constructing EDA plots which means that you might get rather different looking plots and different information from different programs (you saw some evidence of this in Figs. 5.22 and 5.23 ). It is important to understand what the programs are using as decision rules for locating fences and outliers so that you are clear on how best to interpret the resulting plot—such information is generally contained in the user’s guides or manuals for NCSS (Hintze 2012 ), SYSTAT (SYSTAT Inc. 2009a , b ), STATGRAPHICS (StatPoint Technologies Inc. 2010 ) and SPSS (Norušis 2012 ).

Virtually any research design which produces numerical measures (even to the extent of just counting the number of occurrences of several events) provides opportunities for employing EDA displays which may help to clarify data characteristics or relationships. One extremely important use of EDA methods is as data screening devices for detecting outliers and other data anomalies, such as non-normality and skewness, before proceeding to parametric statistical analyses. In some cases, EDA methods can help the researcher to decide whether parametric or nonparametric statistical tests would be best to apply to his or her data because critical data characteristics such as distributional shape and spread are directly reflected.

Procedure 5.7: Standard ( z ) Scores

In certain practical situations in behavioural research, it may be desirable to know where a specific individual’s score lies relative to all other scores in a distribution. A convenient measure is to observe how many standard deviations (see Procedure 5.5 ) above or below the sample mean a specific score lies. This measure is called a standard score or z -score . Very simply, any raw score can be converted to a z -score by subtracting the sample mean from the raw score and dividing that result by the sample’s standard deviation. z -scores can be positive or negative and their sign simply indicates whether the score lies above (+) or below (−) the mean in value. A z -score has a very simple interpretation: it measures the number of standard deviations above or below the sample mean a specific raw score lies.

In the QCI database, we have a sample mean for speed scores of 4.48 s, a standard deviation for speed scores of 2.89 s (recall Table 5.4 in Procedure 5.5 ). If we are interested in the z -score for Inspector 65’s raw speed score of 11.94 s, we would obtain a z -score of +2.58 using the method described above (subtract 4.48 from 11.94 and divide the result by 2.89). The interpretation of this number is that a raw decision speed score of 11.94 s lies about 2.9 standard deviations above the mean decision speed for the sample.

z -scores have some interesting properties. First, if one converts (statisticians would say ‘transforms’) every available raw score in a sample to z -scores, the mean of these z -scores will always be zero and the standard deviation of these z -scores will always be 1.0. These two facts about z -scores (mean = 0; standard deviation = 1) will be true no matter what sample you are dealing with and no matter what the original units of measurement are (e.g. seconds, percentages, number of widgets assembled, amount of preference for a product, attitude rating, amount of money spent). This is because transforming raw scores to z -scores automatically changes the measurement units from whatever they originally were to a new system of measurements expressed in standard deviation units.

Suppose Maree was interested in the performance statistics for the top 25% most accurate quality control inspectors in the sample. Given a sample size of 112, this would mean finding the top 28 inspectors in terms of their accuracy scores. Since Maree is interested in performance statistics, speed scores would also be of interest. Table 5.5 (generated using the SPSS Descriptives … procedure, listed using the Case Summaries … procedure and formatted for presentation using Excel) shows accuracy and speed scores for the top 28 inspectors in descending order of accuracy scores. The z -score transformation for each of these scores is also shown (last two columns) as are the type of company, education level and gender for each inspector.

Listing of the 28 (top 25%) most accurate QCI inspectors’ accuracy and speed scores as well as standard ( z ) score transformations for each score

There are three inspectors (8, 9 and 14) who scored maximum accuracy of 100%. Such accuracy converts to a z -score of +1.95. Thus 100% accuracy is 1.95 standard deviations above the sample’s mean accuracy level. Interestingly, all three inspectors worked for PC manufacturers and all three had only high school-level education. The least accurate inspector in the top 25% had a z -score for accuracy that was .75 standard deviations above the sample mean.

Interestingly, the top three inspectors in terms of accuracy had decision speeds that fell below the sample’s mean speed; inspector 8 was the fastest inspector of the three with a speed just over 1 standard deviation ( z  = −1.03) below the sample mean. The slowest inspector in the top 25% was inspector 75 (case #28 in the list) with a speed z -score of +2.62; i.e., he was over two and a half standard deviations slower in making inspection decisions relative to the sample’s mean speed.

The fact that z -scores always have a common measurement scale having a mean of 0 and a standard deviation of 1.0 leads to an interesting application of standard scores. Suppose we focus on inspector number 65 (case #8 in the list) in Table 5.5 . It might be of interest to compare this inspector’s quality control performance in terms of both his decision accuracy and decision speed. Such a comparison is impossible using raw scores since the inspector’s accuracy score and speed scores are different measures which have differing means and standard deviations expressed in fundamentally different units of measurement (percentages and seconds). However, if we are willing to assume that the score distributions for both variables are approximately the same shape and that both accuracy and speed are measured with about the same level of reliability or consistency (see Procedure 10.1007/978-981-15-2537-7_8#Sec1), we can compare the inspector’s two scores by first converting them to z -scores within their own respective distributions as shown in Table 5.5 .

Inspector 65 looks rather anomalous in that he demonstrated a relatively high level of accuracy (raw score = 94%; z  = +1.29) but took a very long time to make those accurate decisions (raw score = 11.94 s; z  = +2.58). Contrast this with inspector 106 (case #17 in the list) who demonstrated a similar level of accuracy (raw score = 92%; z  = +1.08) but took a much shorter time to make those accurate decisions (raw score = 1.70 s; z  = −.96). In terms of evaluating performance, from a company perspective, we might conclude that inspector 106 is performing at an overall higher level than inspector 65 because he can achieve a very high level of accuracy but much more quickly; accurate and fast is more cost effective and efficient than accurate and slow.

Note: We should be cautious here since we know from our previous explorations of the speed variable in Procedure 5.6 , that accuracy scores look fairly symmetrical and speed scores are positively skewed, so assuming that the two variables have the same distribution shape, so that z -score comparisons are permitted, would be problematic.

You might have noticed that as you scanned down the two columns of z -scores in Table 5.5 , there was a suggestion of a pattern between the signs attached to the respective z -scores for each person. There seems to be a very slight preponderance of pairs of z -scores where the signs are reversed (12 out of 22 pairs). This observation provides some very preliminary evidence to suggest that there may be a relationship between inspection accuracy and decision speed, namely that a more accurate decision tends to be associated with a faster decision speed. Of course, this pattern would be better verified using the entire sample rather than the top 25% of inspectors. However, you may find it interesting to learn that it is precisely this sort of suggestive evidence (about agreement or disagreement between z -score signs for pairs of variable scores throughout a sample) that is captured and summarised by a single statistical indicator called a ‘correlation coefficient’ (see Fundamental Concept 10.1007/978-981-15-2537-7_6#Sec1 and Procedure 10.1007/978-981-15-2537-7_6#Sec4).

z -scores are not the only type of standard score that is commonly used. Three other types of standard scores are: stanines (standard nines), IQ scores and T-scores (not to be confused with the t -test described in Procedure 10.1007/978-981-15-2537-7_7#Sec22). These other types of scores have the advantage of producing only positive integer scores rather than positive and negative decimal scores. This makes interpretation somewhat easier for certain applications. However, you should know that almost all other types of standard scores come from a specific transformation of z -scores. This is because once you have converted raw scores into z -scores, they can then be quite readily transformed into any other system of measurement by simply multiplying a person’s z -score by the new desired standard deviation for the measure and adding to that product the new desired mean for the measure.

T-scores are simply z-scores transformed to have a mean of 50.0 and a standard deviation of 10.0; IQ scores are simply z-scores transformed to have a mean of 100 and a standard deviation of 15 (or 16 in some systems). For more information, see Fundamental Concept II .

Standard scores are useful for representing the position of each raw score within a sample distribution relative to the mean of that distribution. The unit of measurement becomes the number of standard deviations a specific score is away from the sample mean. As such, z -scores can permit cautious comparisons across samples or across different variables having vastly differing means and standard deviations within the constraints of the comparison samples having similarly shaped distributions and roughly equivalent levels of measurement reliability. z -scores also form the basis for establishing the degree of correlation between two variables. Transforming raw scores into z -scores does not change the shape of a distribution or rank ordering of individuals within that distribution. For this reason, a z -score is referred to as a linear transformation of a raw score. Interestingly, z -scores provide an important foundational element for more complex analytical procedures such as factor analysis ( Procedure 10.1007/978-981-15-2537-7_6#Sec36), cluster analysis ( Procedure 10.1007/978-981-15-2537-7_6#Sec41) and multiple regression analysis (see, for example, Procedure 10.1007/978-981-15-2537-7_6#Sec27 and 10.1007/978-981-15-2537-7_7#Sec86).

While standard scores are useful indices, they are subject to restrictions if used to compare scores across samples or across different variables. The samples must have similar distribution shapes for the comparisons to be meaningful and the measures must have similar levels of reliability in each sample. The groups used to generate the z -scores should also be similar in composition (with respect to age, gender distribution, and so on). Because z -scores are not an intuitively meaningful way of presenting scores to lay-persons, many other types of standard score schemes have been devised to improve interpretability. However, most of these schemes produce scores that run a greater risk of facilitating lay-person misinterpretations simply because their connection with z -scores is hidden or because the resulting numbers ‘look’ like a more familiar type of score which people do intuitively understand.

It is extremely rare for a T-score to exceed 100 or go below 0 because this would mean that the raw score was in excess of 5 standard deviations away from the sample mean. This unfortunately means that T-scores are often misinterpreted as percentages because they typically range between 0 and 100 and therefore ‘look’ like percentages. However, T-scores are definitely not percentages.

Finally, a common misunderstanding of z -scores is that transforming raw scores into z -scores makes them follow a normal distribution (see Fundamental Concept II ). This is not the case. The distribution of z -scores will have exactly the same shape as that for the raw scores; if the raw scores are positively skewed, then the corresponding z -scores will also be positively skewed.

z -scores are particularly useful in evaluative studies where relative performance indices are of interest. Whenever you compute a correlation coefficient ( Procedure 10.1007/978-981-15-2537-7_6#Sec4), you are implicitly transforming the two variables involved into z -scores (which equates the variables in terms of mean and standard deviation), so that only the patterning in the relationship between the variables is represented. z -scores are also useful as a preliminary step to more advanced parametric statistical methods when variables differing in scale, range and/or measurement units must be equated for means and standard deviations prior to analysis.

Fundamental Concept II: The Normal Distribution

Arguably the most fundamental distribution used in the statistical analysis of quantitative data in the behavioural and social sciences is the normal distribution (also known as the Gaussian or bell-shaped distribution ). Many behavioural phenomena, if measured on a large enough sample of people, tend to produce ‘normally distributed’ variable scores. This includes most measures of ability, performance and productivity, personality characteristics and attitudes. The normal distribution is important because it is the one form of distribution that you must assume describes the scores of a variable in the population when parametric tests of statistical inference are undertaken. The standard normal distribution is defined as having a population mean of 0.0 and a population standard deviation of 1.0. The normal distribution is also important as a means of interpreting various types of scoring systems.

Figure 5.28 displays the standard normal distribution (mean = 0; standard deviation = 1.0) and shows that there is a clear link between z -scores and the normal distribution. Statisticians have analytically calculated the probability (also expressed as percentages or percentiles) that observations will fall above or below any specific z -score in the theoretical standard normal distribution. Thus, a z -score of +1.0 in the standard normal distribution will have 84.13% (equals a probability of .8413) of observations in the population falling at or below one standard deviation above the mean and 15.87% falling above that point. A z -score of −2.0 will have 2.28% of observations falling at that point or below and 97.72% of observations falling above that point. It is clear then that, in a standard normal distribution, z -scores have a direct relationship with percentiles .

The normal (bell-shaped or Gaussian) distribution

Figure 5.28 also shows how T-scores relate to the standard normal distribution and to z -scores. The mean T-score falls at 50 and each increment or decrement of 10 T-score units means a movement of another standard deviation away from this mean of 50. Thus, a T-score of 80 corresponds to a z -score of +3.0—a score 3 standard deviations higher than the mean of 50.

Of special interest to behavioural researchers are the values for z -scores in a standard normal distribution that encompass 90% of observations ( z  = ±1.645—isolating 5% of the distribution in each tail), 95% of observations ( z  = ±1.96—isolating 2.5% of the distribution in each tail), and 99% of observations ( z  = ±2.58—isolating 0.5% of the distribution in each tail).

Depending upon the degree of certainty required by the researcher, these bands describe regions outside of which one might define an observation as being atypical or as perhaps not belonging to a distribution being centred at a mean of 0.0. Most often, what is taken as atypical or rare in the standard normal distribution is a score at least two standard deviations away from the mean, in either direction. Why choose two standard deviations? Since in the standard normal distribution, only about 5% of observations will fall outside a band defined by z -scores of ±1.96 (rounded to 2 for simplicity), this equates to data values that are 2 standard deviations away from their mean. This can give us a defensible way to identify outliers or extreme values in a distribution.

Thinking ahead to what you will encounter in Chap. 10.1007/978-981-15-2537-7_7, this ‘banding’ logic can be extended into the world of statistics (like means and percentages) as opposed to just the world of observations. You will frequently hear researchers speak of some statistic estimating a specific value (a parameter ) in a population, plus or minus some other value.

A survey organisation might report political polling results in terms of a percentage and an error band, e.g. 59% of Australians indicated that they would vote Labour at the next federal election, plus or minus 2%.

Most commonly, this error band (±2%) is defined by possible values for the population parameter that are about two standard deviations (or two standard errors—a concept discussed further in Fundamental Concept 10.1007/978-981-15-2537-7_7#Sec14) away from the reported or estimated statistical value. In effect, the researcher is saying that on 95% of the occasions he/she would theoretically conduct his/her study, the population value estimated by the statistic being reported would fall between the limits imposed by the endpoints of the error band (the official name for this error band is a confidence interval ; see Procedure 10.1007/978-981-15-2537-7_8#Sec18). The well-understood mathematical properties of the standard normal distribution are what make such precise statements about levels of error in statistical estimates possible.

Checking for Normality

It is important to understand that transforming the raw scores for a variable to z -scores (recall Procedure 5.7 ) does not produce z -scores which follow a normal distribution; rather they will have the same distributional shape as the original scores. However, if you are willing to assume that the normal distribution is the correct reference distribution in the population, then you are justified is interpreting z -scores in light of the known characteristics of the normal distribution.

In order to justify this assumption, not only to enhance the interpretability of z -scores but more generally to enhance the integrity of parametric statistical analyses, it is helpful to actually look at the sample frequency distributions for variables (using a histogram (illustrated in Procedure 5.2 ) or a boxplot (illustrated in Procedure 5.6 ), for example), since non-normality can often be visually detected. It is important to note that in the social and behavioural sciences as well as in economics and finance, certain variables tend to be non-normal by their very nature. This includes variables that measure time taken to complete a task, achieve a goal or make decisions and variables that measure, for example, income, occurrence of rare or extreme events or organisational size. Such variables tend to be positively skewed in the population, a pattern that can often be confirmed by graphing the distribution.

If you cannot justify an assumption of ‘normality’, you may be able to force the data to be normally distributed by using what is called a ‘normalising transformation’. Such transformations will usually involve a nonlinear mathematical conversion (such as computing the logarithm, square root or reciprocal) of the raw scores. Such transformations will force the data to take on a more normal appearance so that the assumption of ‘normality’ can be reasonably justified, but at the cost of creating a new variable whose units of measurement and interpretation are more complicated. [For some non-normal variables, such as the occurrence of rare, extreme or catastrophic events (e.g. a 100-year flood or forest fire, coronavirus pandemic, the Global Financial Crisis or other type of financial crisis, man-made or natural disaster), the distributions cannot be ‘normalised’. In such cases, the researcher needs to model the distribution as it stands. For such events, extreme value theory (e.g. see Diebold et al. 2000 ) has proven very useful in recent years. This theory uses a variation of the Pareto or Weibull distribution as a reference, rather than the normal distribution, when making predictions.]

Figure 5.29 displays before and after pictures of the effects of a logarithmic transformation on the positively skewed speed variable from the QCI database. Each graph, produced using NCSS, is of the hybrid histogram-density trace-boxplot type first illustrated in Procedure 5.6 . The left graph clearly shows the strong positive skew in the speed scores and the right graph shows the result of taking the log 10 of each raw score.

Combined histogram-density trace-boxplot graphs displaying the before and after effects of a ‘normalising’ log 10 transformation of the speed variable

Notice how the long tail toward slow speed scores is pulled in toward the mean and the very short tail toward fast speed scores is extended away from the mean. The result is a more ‘normal’ appearing distribution. The assumption would then be that we could assume normality of speed scores, but only in a log 10 format (i.e. it is the log of speed scores that we assume is normally distributed in the population). In general, taking the logarithm of raw scores provides a satisfactory remedy for positively skewed distributions (but not for negatively skewed ones). Furthermore, anything we do with the transformed speed scores now has to be interpreted in units of log 10 (seconds) which is a more complex interpretation to make.

Another visual method for detecting non-normality is to graph what is called a normal Q-Q plot (the Q-Q stands for Quantile-Quantile). This plots the percentiles for the observed data against the percentiles for the standard normal distribution (see Cleveland 1995 for more detailed discussion; also see Lane 2007 , http://onlinestatbook.com/2/advanced_graphs/ q-q_plots.html) . If the pattern for the observed data follows a normal distribution, then all the points on the graph will fall approximately along a diagonal line.

Figure 5.30 shows the normal Q-Q plots for the original speed variable and the transformed log-speed variable, produced using the SPSS Explore... procedure. The diagnostic diagonal line is shown on each graph. In the left-hand plot, for speed , the plot points clearly deviate from the diagonal in a way that signals positive skewness. The right-hand plot, for log_speed, shows the plot points generally falling along the diagonal line thereby conforming much more closely to what is expected in a normal distribution.

Normal Q-Q plots for the original speed variable and the new log_speed variable

In addition to visual ways of detecting non-normality, there are also numerical ways. As highlighted in Chap. 10.1007/978-981-15-2537-7_1, there are two additional characteristics of any distribution, namely skewness (asymmetric distribution tails) and kurtosis (peakedness of the distribution). Both have an associated statistic that provides a measure of that characteristic, similar to the mean and standard deviation statistics. In a normal distribution, the values for the skewness and kurtosis statistics are both zero (skewness = 0 means a symmetric distribution; kurtosis = 0 means a mesokurtic distribution). The further away each statistic is from zero, the more the distribution deviates from a normal shape. Both the skewness statistic and the kurtosis statistic have standard errors (see Fundamental Concept 10.1007/978-981-15-2537-7_7#Sec14) associated with them (which work very much like the standard deviation, only for a statistic rather than for observations); these can be routinely computed by almost any statistical package when you request a descriptive analysis. Without going into the logic right now (this will come in Fundamental Concept 10.1007/978-981-15-2537-7_7#Sec1), a rough rule of thumb you can use to check for normality using the skewness and kurtosis statistics is to do the following:

• Prepare : Take the standard error for the statistic and multiply it by 2 (or 3 if you want to be more conservative).
• Interval : Add the result from the Prepare step to the value of the statistic and subtract the result from the value of the statistic. You will end up with two numbers, one low - one high, that define the ends of an interval (what you have just created approximates what is called a ‘confidence interval’, see Procedure 10.1007/978-981-15-2537-7_8#Sec18).
• Check : If zero falls inside of this interval (i.e. between the low and high endpoints from the Interval step), then there is likely to be no significant issue with that characteristic of the distribution. If zero falls outside of the interval (i.e. lower than the low value endpoint or higher than the high value endpoint), then you likely have an issue with non-normality with respect to that characteristic.

Visually, we saw in the left graph in Fig. 5.29 that the speed variable was highly positively skewed. What if Maree wanted to check some numbers to support this judgment? She could ask SPSS to produce the skewness and kurtosis statistics for both the original speed variable and the new log_speed variable using the Frequencies... or the Explore... procedure. Table 5.6 shows what SPSS would produce if the Frequencies ... procedure were used.

Skewness and kurtosis statistics and their standard errors for both the original speed variable and the new log_speed variable

Using the 3-step check rule described above, Maree could roughly evaluate the normality of the two variables as follows:

• skewness : [Prepare] 2 × .229 = .458 ➔ [Interval] 1.487 − .458 = 1.029 and 1.487 + .458 = 1.945 ➔ [Check] zero does not fall inside the interval bounded by 1.029 and 1.945, so there appears to be a significant problem with skewness. Since the value for the skewness statistic (1.487) is positive, this means the problem is positive skewness, confirming what the left graph in Fig. 5.29 showed.
• kurtosis : [Prepare] 2 × .455 = .91 ➔ [Interval] 3.071 − .91 = 2.161 and 3.071 + .91 = 3.981 ➔ [Check] zero does not fall in interval bounded by 2.161 and 3.981, so there appears to be a significant problem with kurtosis. Since the value for the kurtosis statistic (1.487) is positive, this means the problem is leptokurtosis—the peakedness of the distribution is too tall relative to what is expected in a normal distribution.
• skewness : [Prepare] 2 × .229 = .458 ➔ [Interval] −.050 − .458 = −.508 and −.050 + .458 = .408 ➔ [Check] zero falls within interval bounded by −.508 and .408, so there appears to be no problem with skewness. The log transform appears to have corrected the problem, confirming what the right graph in Fig. 5.29 showed.
• kurtosis : [Prepare] 2 × .455 = .91 ➔ [Interval] −.672 – .91 = −1.582 and −.672 + .91 = .238 ➔ [Check] zero falls within interval bounded by −1.582 and .238, so there appears to be no problem with kurtosis. The log transform appears to have corrected this problem as well, rendering the distribution more approximately mesokurtic (i.e. normal) in shape.

There are also more formal tests of significance (see Fundamental Concept 10.1007/978-981-15-2537-7_7#Sec1) that one can use to numerically evaluate normality, such as the Kolmogorov-Smirnov test and the Shapiro-Wilk’s test . Each of these tests, for example, can be produced by SPSS on request, via the Explore... procedure.

1 For more information, see Chap. 10.1007/978-981-15-2537-7_1 – The language of statistics .

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Quant Analysis 101: Descriptive Statistics

Everything You Need To Get Started (With Examples)

By: Derek Jansen (MBA) | Reviewers: Kerryn Warren (PhD) | October 2023

If you’re new to quantitative data analysis , one of the first terms you’re likely to hear being thrown around is descriptive statistics. In this post, we’ll unpack the basics of descriptive statistics, using straightforward language and loads of examples . So grab a cup of coffee and let’s crunch some numbers!

Overview: Descriptive Statistics

What are descriptive statistics.

• Descriptive vs inferential statistics
• Why the descriptives matter
• The “ Big 7 ” descriptive statistics
• Key takeaways

At the simplest level, descriptive statistics summarise and describe relatively basic but essential features of a quantitative dataset – for example, a set of survey responses. They provide a snapshot of the characteristics of your dataset and allow you to better understand, roughly, how the data are “shaped” (more on this later). For example, a descriptive statistic could include the proportion of males and females within a sample or the percentages of different age groups within a population.

Another common descriptive statistic is the humble average (which in statistics-talk is called the mean ). For example, if you undertook a survey and asked people to rate their satisfaction with a particular product on a scale of 1 to 10, you could then calculate the average rating. This is a very basic statistic, but as you can see, it gives you some idea of how this data point is shaped .

What about inferential statistics?

Now, you may have also heard the term inferential statistics being thrown around, and you’re probably wondering how that’s different from descriptive statistics. Simply put, descriptive statistics describe and summarise the sample itself , while inferential statistics use the data from a sample to make inferences or predictions about a population .

Put another way, descriptive statistics help you understand your dataset , while inferential statistics help you make broader statements about the population , based on what you observe within the sample. If you’re keen to learn more, we cover inferential stats in another post , or you can check out the explainer video below.

Why do descriptive statistics matter?

While descriptive statistics are relatively simple from a mathematical perspective, they play a very important role in any research project . All too often, students skim over the descriptives and run ahead to the seemingly more exciting inferential statistics, but this can be a costly mistake.

The reason for this is that descriptive statistics help you, as the researcher, comprehend the key characteristics of your sample without getting lost in vast amounts of raw data. In doing so, they provide a foundation for your quantitative analysis . Additionally, they enable you to quickly identify potential issues within your dataset – for example, suspicious outliers, missing responses and so on. Just as importantly, descriptive statistics inform the decision-making process when it comes to choosing which inferential statistics you’ll run, as each inferential test has specific requirements regarding the shape of the data.

Long story short, it’s essential that you take the time to dig into your descriptive statistics before looking at more “advanced” inferentials. It’s also worth noting that, depending on your research aims and questions, descriptive stats may be all that you need in any case . So, don’t discount the descriptives! 

The “Big 7” descriptive statistics

With the what and why out of the way, let’s take a look at the most common descriptive statistics. Beyond the counts, proportions and percentages we mentioned earlier, we have what we call the “Big 7” descriptives. These can be divided into two categories – measures of central tendency and measures of dispersion.

Measures of central tendency

True to the name, measures of central tendency describe the centre or “middle section” of a dataset. In other words, they provide some indication of what a “typical” data point looks like within a given dataset. The three most common measures are:

The mean , which is the mathematical average of a set of numbers – in other words, the sum of all numbers divided by the count of all numbers. 

The median , which is the middlemost number in a set of numbers, when those numbers are ordered from lowest to highest.

The mode , which is the most frequently occurring number in a set of numbers (in any order). Naturally, a dataset can have one mode, no mode (no number occurs more than once) or multiple modes.

To make this a little more tangible, let’s look at a sample dataset, along with the corresponding mean, median and mode. This dataset reflects the service ratings (on a scale of 1 – 10) from 15 customers.

As you can see, the mean of 5.8 is the average rating across all 15 customers. Meanwhile, 6 is the median . In other words, if you were to list all the responses in order from low to high, Customer 8 would be in the middle (with their service rating being 6). Lastly, the number 5 is the most frequent rating (appearing 3 times), making it the mode.

Together, these three descriptive statistics give us a quick overview of how these customers feel about the service levels at this business. In other words, most customers feel rather lukewarm and there’s certainly room for improvement. From a more statistical perspective, this also means that the data tend to cluster around the 5-6 mark , since the mean and the median are fairly close to each other.

To take this a step further, let’s look at the frequency distribution of the responses . In other words, let’s count how many times each rating was received, and then plot these counts onto a bar chart.

As you can see, the responses tend to cluster toward the centre of the chart , creating something of a bell-shaped curve. In statistical terms, this is called a normal distribution .

As you delve into quantitative data analysis, you’ll find that normal distributions are very common , but they’re certainly not the only type of distribution. In some cases, the data can lean toward the left or the right of the chart (i.e., toward the low end or high end). This lean is reflected by a measure called skewness , and it’s important to pay attention to this when you’re analysing your data, as this will have an impact on what types of inferential statistics you can use on your dataset.

Measures of dispersion

While the measures of central tendency provide insight into how “centred” the dataset is, it’s also important to understand how dispersed that dataset is . In other words, to what extent the data cluster toward the centre – specifically, the mean. In some cases, the majority of the data points will sit very close to the centre, while in other cases, they’ll be scattered all over the place. Enter the measures of dispersion, of which there are three:

Range , which measures the difference between the largest and smallest number in the dataset. In other words, it indicates how spread out the dataset really is.

Variance , which measures how much each number in a dataset varies from the mean (average). More technically, it calculates the average of the squared differences between each number and the mean. A higher variance indicates that the data points are more spread out , while a lower variance suggests that the data points are closer to the mean.

Standard deviation , which is the square root of the variance . It serves the same purposes as the variance, but is a bit easier to interpret as it presents a figure that is in the same unit as the original data . You’ll typically present this statistic alongside the means when describing the data in your research.

Again, let’s look at our sample dataset to make this all a little more tangible.

As you can see, the range of 8 reflects the difference between the highest rating (10) and the lowest rating (2). The standard deviation of 2.18 tells us that on average, results within the dataset are 2.18 away from the mean (of 5.8), reflecting a relatively dispersed set of data .

For the sake of comparison, let’s look at another much more tightly grouped (less dispersed) dataset.

As you can see, all the ratings lay between 5 and 8 in this dataset, resulting in a much smaller range, variance and standard deviation . You might also notice that the data are clustered toward the right side of the graph – in other words, the data are skewed. If we calculate the skewness for this dataset, we get a result of -0.12, confirming this right lean.

In summary, range, variance and standard deviation all provide an indication of how dispersed the data are . These measures are important because they help you interpret the measures of central tendency within context . In other words, if your measures of dispersion are all fairly high numbers, you need to interpret your measures of central tendency with some caution , as the results are not particularly centred. Conversely, if the data are all tightly grouped around the mean (i.e., low dispersion), the mean becomes a much more “meaningful” statistic).

Key Takeaways

We’ve covered quite a bit of ground in this post. Here are the key takeaways:

• Descriptive statistics, although relatively simple, are a critically important part of any quantitative data analysis.
• Measures of central tendency include the mean (average), median and mode.
• Skewness indicates whether a dataset leans to one side or another
• Measures of dispersion include the range, variance and standard deviation

If you’d like hands-on help with your descriptive statistics (or any other aspect of your research project), check out our private coaching service , where we hold your hand through each step of the research journey. 

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Descriptive Statistics | Definitions, Types, Examples

Published on 4 November 2022 by Pritha Bhandari . Revised on 9 January 2023.

Descriptive statistics summarise and organise characteristics of a data set. A data set is a collection of responses or observations from a sample or entire population .

In quantitative research , after collecting data, the first step of statistical analysis is to describe characteristics of the responses, such as the average of one variable (e.g., age), or the relation between two variables (e.g., age and creativity).

The next step is inferential statistics , which help you decide whether your data confirms or refutes your hypothesis and whether it is generalisable to a larger population.

Table of contents

Types of descriptive statistics, frequency distribution, measures of central tendency, measures of variability, univariate descriptive statistics, bivariate descriptive statistics, frequently asked questions.

There are 3 main types of descriptive statistics:

• The distribution concerns the frequency of each value.
• The central tendency concerns the averages of the values.
• The variability or dispersion concerns how spread out the values are.

You can apply these to assess only one variable at a time, in univariate analysis, or to compare two or more, in bivariate and multivariate analysis.

• Go to a library
• Watch a movie at a theater
• Visit a national park

A data set is made up of a distribution of values, or scores. In tables or graphs, you can summarise the frequency of every possible value of a variable in numbers or percentages.

• Simple frequency distribution table
• Grouped frequency distribution table

From this table, you can see that more women than men or people with another gender identity took part in the study. In a grouped frequency distribution, you can group numerical response values and add up the number of responses for each group. You can also convert each of these numbers to percentages.

Measures of central tendency estimate the center, or average, of a data set. The mean , median and mode are 3 ways of finding the average.

Here we will demonstrate how to calculate the mean, median, and mode using the first 6 responses of our survey.

The mean , or M , is the most commonly used method for finding the average.

To find the mean, simply add up all response values and divide the sum by the total number of responses. The total number of responses or observations is called N .

The median is the value that’s exactly in the middle of a data set.

To find the median, order each response value from the smallest to the biggest. Then, the median is the number in the middle. If there are two numbers in the middle, find their mean.

The mode is the simply the most popular or most frequent response value. A data set can have no mode, one mode, or more than one mode.

To find the mode, order your data set from lowest to highest and find the response that occurs most frequently.

Measures of variability give you a sense of how spread out the response values are. The range, standard deviation and variance each reflect different aspects of spread.

The range gives you an idea of how far apart the most extreme response scores are. To find the range , simply subtract the lowest value from the highest value.

Standard deviation

The standard deviation ( s ) is the average amount of variability in your dataset. It tells you, on average, how far each score lies from the mean. The larger the standard deviation, the more variable the data set is.

There are six steps for finding the standard deviation:

• List each score and find their mean.
• Subtract the mean from each score to get the deviation from the mean.
• Square each of these deviations.
• Add up all of the squared deviations.
• Divide the sum of the squared deviations by N – 1.
• Find the square root of the number you found.

Step 5: 421.5/5 = 84.3

Step 6: √84.3 = 9.18

The variance is the average of squared deviations from the mean. Variance reflects the degree of spread in the data set. The more spread the data, the larger the variance is in relation to the mean.

To find the variance, simply square the standard deviation. The symbol for variance is s 2 .

Univariate descriptive statistics focus on only one variable at a time. It’s important to examine data from each variable separately using multiple measures of distribution, central tendency and spread. Programs like SPSS and Excel can be used to easily calculate these.

If you were to only consider the mean as a measure of central tendency, your impression of the ‘middle’ of the data set can be skewed by outliers, unlike the median or mode.

Likewise, while the range is sensitive to extreme values, you should also consider the standard deviation and variance to get easily comparable measures of spread.

If you’ve collected data on more than one variable, you can use bivariate or multivariate descriptive statistics to explore whether there are relationships between them.

In bivariate analysis, you simultaneously study the frequency and variability of two variables to see if they vary together. You can also compare the central tendency of the two variables before performing further statistical tests .

Multivariate analysis is the same as bivariate analysis but with more than two variables.

Contingency table

In a contingency table, each cell represents the intersection of two variables. Usually, an independent variable (e.g., gender) appears along the vertical axis and a dependent one appears along the horizontal axis (e.g., activities). You read ‘across’ the table to see how the independent and dependent variables relate to each other.

Interpreting a contingency table is easier when the raw data is converted to percentages. Percentages make each row comparable to the other by making it seem as if each group had only 100 observations or participants. When creating a percentage-based contingency table, you add the N for each independent variable on the end.

From this table, it is more clear that similar proportions of children and adults go to the library over 17 times a year. Additionally, children most commonly went to the library between 5 and 8 times, while for adults, this number was between 13 and 16.

Scatter plots

A scatter plot is a chart that shows you the relationship between two or three variables. It’s a visual representation of the strength of a relationship.

In a scatter plot, you plot one variable along the x-axis and another one along the y-axis. Each data point is represented by a point in the chart.

From your scatter plot, you see that as the number of movies seen at movie theaters increases, the number of visits to the library decreases. Based on your visual assessment of a possible linear relationship, you perform further tests of correlation and regression.

Descriptive statistics summarise the characteristics of a data set. Inferential statistics allow you to test a hypothesis or assess whether your data is generalisable to the broader population.

The 3 main types of descriptive statistics concern the frequency distribution, central tendency, and variability of a dataset.

• Distribution refers to the frequencies of different responses.
• Measures of central tendency give you the average for each response.
• Measures of variability show you the spread or dispersion of your dataset.
• Univariate statistics summarise only one variable  at a time.
• Bivariate statistics compare two variables .
• Multivariate statistics compare more than two variables .

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Chapter 12: Descriptive Statistics

Expressing Your Results

Learning Objectives

• Write out simple descriptive statistics in American Psychological Association (APA) style.
• Interpret and create simple APA-style graphs—including bar graphs, line graphs, and scatterplots.
• Interpret and create simple APA-style tables—including tables of group or condition means and correlation matrixes.

Once you have conducted your descriptive statistical analyses, you will need to present them to others. In this section, we focus on presenting descriptive statistical results in writing, in graphs, and in tables—following American Psychological Association (APA) guidelines for written research reports. These principles can be adapted easily to other presentation formats such as posters and slide show presentations.

Presenting Descriptive Statistics in Writing

When you have a small number of results to report, it is often most efficient to write them out. There are a few important APA style guidelines here. First, statistical results are always presented in the form of numerals rather than words and are usually rounded to two decimal places (e.g., “2.00” rather than “two” or “2”). They can be presented either in the narrative description of the results or parenthetically—much like reference citations. Here are some examples:

The mean age of the participants was 22.43 years with a standard deviation of 2.34.

Among the low self-esteem participants, those in a negative mood expressed stronger intentions to have unprotected sex ( M  = 4.05,  SD  = 2.32) than those in a positive mood ( M  = 2.15,  SD  = 2.27).

The treatment group had a mean of 23.40 ( SD  = 9.33), while the control group had a mean of 20.87 ( SD  = 8.45).

The test-retest correlation was .96.

There was a moderate negative correlation between the alphabetical position of respondents’ last names and their response time ( r  = −.27).

Notice that when presented in the narrative, the terms  mean  and  standard deviation  are written out, but when presented parenthetically, the symbols  M and  SD  are used instead. Notice also that it is especially important to use parallel construction to express similar or comparable results in similar ways. The third example is  much  better than the following nonparallel alternative:

The treatment group had a mean of 23.40 ( SD  = 9.33), while 20.87 was the mean of the control group, which had a standard deviation of 8.45.

Presenting Descriptive Statistics in Graphs

When you have a large number of results to report, you can often do it more clearly and efficiently with a graph. When you prepare graphs for an APA-style research report, there are some general guidelines that you should keep in mind. First, the graph should always add important information rather than repeat information that already appears in the text or in a table. (If a graph presents information more clearly or efficiently, then you should keep the graph and eliminate the text or table.) Second, graphs should be as simple as possible. For example, the  Publication Manual  discourages the use of colour unless it is absolutely necessary (although colour can still be an effective element in posters, slide show presentations, or textbooks.) Third, graphs should be interpretable on their own. A reader should be able to understand the basic result based only on the graph and its caption and should not have to refer to the text for an explanation.

There are also several more technical guidelines for graphs that include the following:

• The graph should be slightly wider than it is tall.
• The independent variable should be plotted on the  x- axis and the dependent variable on the  y- axis.
• Values should increase from left to right on the  x- axis and from bottom to top on the  y- axis.
• Axis labels should be clear and concise and include the units of measurement if they do not appear in the caption.
• Axis labels should be parallel to the axis.
• Legends should appear within the boundaries of the graph.
• Text should be in the same simple font throughout and differ by no more than four points.
• Captions should briefly describe the figure, explain any abbreviations, and include the units of measurement if they do not appear in the axis labels.
• Captions in an APA manuscript should be typed on a separate page that appears at the end of the manuscript. See  Chapter 11 for more information.

As we have seen throughout this book,  bar graphs  are generally used to present and compare the mean scores for two or more groups or conditions. The bar graph in Figure 12.11 is an APA-style version of Figure 12.4. Notice that it conforms to all the guidelines listed. A new element in Figure 12.11 is the smaller vertical bars that extend both upward and downward from the top of each main bar. These are error bars , and they represent the variability in each group or condition. Although they sometimes extend one standard deviation in each direction, they are more likely to extend one standard error in each direction (as in Figure 12.11). The  standard error  is the standard deviation of the group divided by the square root of the sample size of the group. The standard error is used because, in general, a difference between group means that is greater than two standard errors is statistically significant. Thus one can “see” whether a difference is statistically significant based on a bar graph with error bars.

Line Graphs

Line graphs  are used to present correlations between quantitative variables when the independent variable has, or is organized into, a relatively small number of distinct levels. Each point in a line graph represents the mean score on the dependent variable for participants at one level of the independent variable. Figure 12.12 is an APA-style version of the results of Carlson and Conard. Notice that it includes error bars representing the standard error and conforms to all the stated guidelines.

In most cases, the information in a line graph could just as easily be presented in a bar graph. In Figure 12.12, for example, one could replace each point with a bar that reaches up to the same level and leave the error bars right where they are. This emphasizes the fundamental similarity of the two types of statistical relationship. Both are differences in the average score on one variable across levels of another. The convention followed by most researchers, however, is to use a bar graph when the variable plotted on the  x- axis is categorical and a line graph when it is quantitative.

Scatterplots

Scatterplots  are used to present relationships between quantitative variables when the variable on the  x- axis (typically the independent variable) has a large number of levels. Each point in a scatterplot represents an individual rather than the mean for a group of individuals, and there are no lines connecting the points. The graph in Figure 12.13 is an APA-style version of Figure 12.7, which illustrates a few additional points. First, when the variables on the x- axis and  y -axis are conceptually similar and measured on the same scale—as here, where they are measures of the same variable on two different occasions—this can be emphasized by making the axes the same length. Second, when two or more individuals fall at exactly the same point on the graph, one way this can be indicated is by offsetting the points slightly along the  x- axis. Other ways are by displaying the number of individuals in parentheses next to the point or by making the point larger or darker in proportion to the number of individuals. Finally, the straight line that best fits the points in the scatterplot, which is called the regression line, can also be included.

Expressing Descriptive Statistics in Tables

Like graphs, tables can be used to present large amounts of information clearly and efficiently. The same general principles apply to tables as apply to graphs. They should add important information to the presentation of your results, be as simple as possible, and be interpretable on their own. Again, we focus here on tables for an APA-style manuscript.

The most common use of tables is to present several means and standard deviations—usually for complex research designs with multiple independent and dependent variables. Figure 12.14, for example, shows the results of a hypothetical study similar to the one by MacDonald and Martineau (2002) [1] discussed in  Chapter 5 . (The means in Figure 12.14 are the means reported by MacDonald and Martineau, but the standard errors are not). Recall that these researchers categorized participants as having low or high self-esteem, put them into a negative or positive mood, and measured their intentions to have unprotected sex. Although not mentioned in  Chapter 5 , they also measured participants’ attitudes toward unprotected sex. Notice that the table includes horizontal lines spanning the entire table at the top and bottom, and just beneath the column headings. Furthermore, every column has a heading—including the leftmost column—and there are additional headings that span two or more columns that help to organize the information and present it more efficiently. Finally, notice that APA-style tables are numbered consecutively starting at 1 (Table 1, Table 2, and so on) and given a brief but clear and descriptive title.

Another common use of tables is to present correlations—usually measured by Pearson’s  r —among several variables. This kind of table is called a  correlation matrix . Figure 12.15 is a correlation matrix based on a study by David McCabe and colleagues (McCabe, Roediger, McDaniel, Balota, & Hambrick, 2010) [2] . They were interested in the relationships between working memory and several other variables. We can see from the table that the correlation between working memory and executive function, for example, was an extremely strong .96, that the correlation between working memory and vocabulary was a medium .27, and that all the measures except vocabulary tend to decline with age. Notice here that only half the table is filled in because the other half would have identical values. For example, the Pearson’s  r  value in the upper right corner (working memory and age) would be the same as the one in the lower left corner (age and working memory). The correlation of a variable with itself is always 1.00, so these values are replaced by dashes to make the table easier to read.

As with graphs, precise statistical results that appear in a table do not need to be repeated in the text. Instead, the writer can note major trends and alert the reader to details (e.g., specific correlations) that are of particular interest.

Key Takeaways

• In an APA-style article, simple results are most efficiently presented in the text, while more complex results are most efficiently presented in graphs or tables.
• APA style includes several rules for presenting numerical results in the text. These include using words only for numbers less than 10 that do not represent precise statistical results, and rounding results to two decimal places, using words (e.g., “mean”) in the text and symbols (e.g., “ M ”) in parentheses.
• APA style includes several rules for presenting results in graphs and tables. Graphs and tables should add information rather than repeating information, be as simple as possible, and be interpretable on their own with a descriptive caption (for graphs) or a descriptive title (for tables).

Long Descriptions

“Convincing” long description: A four-panel comic strip. In the first panel, a man says to a woman, “I think we should give it another shot.” The woman says, “We should break up, and I can prove it.”

In the second panel, there is a line graph with a downward trend titled “Our Relationship.”

In the third panel, the man, bent over and looking at the graph in the woman’s hands, says, “Huh.”

In the fourth panel, the man says, “Maybe you’re right.” The woman says, “I knew data would convince you.” The man replies, “No, I just think I can do better than someone who doesn’t label her axes.” [Return to “Convincing”]

Figure 12.11 long description: A sample APA-style bar graph, with a horizontal axis labelled “Condition” and a vertical axis labelled “Clinician Rating of Severity.” The caption of the graph says, “Figure X. Mean clinician’s rating of phobia severity for participants receiving the education treatment and the exposure treatment. Error bars represent standard errors.” At the top of each data bar is an error bar, which look likes a capital I: a vertical line with short horizontal lines attached to its top and bottom. The bottom half of each error bar hangs over the top of the data bar, while each top half sticks out the top of the data bar. [Return to Figure 12.11]

Figure 12.12 long description: A sample APA-style line graph with a horizontal axis labelled “Last Name Quartile” and a vertical axis labelled “Response Times (z Scores).” The caption of the graph says, “Figure X. Mean response time by the alphabetical position of respondents’ names in the alphabet. Response times are expressed as z scores. Error bars represent standard errors.” Each data point has an error bar sticking out of its top and bottom. [Return to Figure 12.12]

Figure 12.13 long description: Sample APA-style scatterplot with a horizontal axis labelled “Time 1” and a vertical axis labelled “Time 2.” Each axis has values from 10 to 30. The caption of the scatterplot says, “Figure X. Relationship between scores on the Rosenberg self-esteem scale taken by 25 research methods students on two occasions one week apart. Pearson’s r = .96.” Most of the data points are clustered around the dashed regression line that extends from approximately (12, 11) to (29, 22). [Return to Figure 12.13]

Figure 12.14 long description: Sample APA-style table presenting means and standard deviations. The table is titled “Table X” and is captioned, “Means and Standard Deviations of Intentions to Have Unprotected Sex and Attitudes Toward Unprotected Sex as a Function of Both Mood and Self-Esteem.” The data is organized into negative and positive mood and details intentions and attitudes toward unprotected sex.

Negative mood:

• High—Mean, 2.46
• High—Standard Deviation, 1.97
• Low—Mean, 4.05
• Low—Standard Deviation, 2.32
• High—Mean, 1.65
• High—Standard Deviation, 2.23
• Low—Mean, 1.95
• Low—Standard Deviation, 2.01

Positive mood:

• High—Mean, 2.45
• High—Standard Deviation, 2.00
• Low—Mean, 2.15
• Low—Standard Deviation, 2.27
• High—Mean, 1.82
• High—Standard Deviation, 2.32
• Low—Mean, 1.23
• Low—Standard Deviation, 1.75

[Return to Figure 12.14]

Figure 12.15 long description: Sample APA-style correlation matrix, titled “Table X: Correlations Between Five Cognitive Variables and Age.” The five cognitive variables are:

• Working memory
• Executive function
• Processing speed
• Episodic memory

The data is as such:

Media Attributions

• Convincing by XKCD  CC BY-NC (Attribution NonCommercial)
• MacDonald, T. K., & Martineau, A. M. (2002). Self-esteem, mood, and intentions to use condoms: When does low self-esteem lead to risky health behaviours? Journal of Experimental Social Psychology, 38 , 299–306. ↵
• McCabe, D. P., Roediger, H. L., McDaniel, M. A., Balota, D. A., & Hambrick, D. Z. (2010). The relationship between working memory capacity and executive functioning. Neuropsychology, 24 (2), 222–243. doi:10.1037/a0017619 ↵
• Buss, D. M., & Schmitt, D. P. (1993). Sexual strategies theory: A contextual evolutionary analysis of human mating. Psychological Review, 100 , 204–232. ↵

A figure in which the heights of the bars represent the group means.

Small bars at the top of each main bar in a bar graph that represent the variability in each group or condition.

The standard deviation of the group divided by the square root of the sample size of the group.

A graph used to present correlations between quantitative variables when the independent variable has, or is organized into, a relatively small number of distinct levels.

A graph which shows correlations between quantitative variables; each point represents one person’s score on both variables.

A table showing the correlation between every possible pair of variables in the study.

Research Methods in Psychology - 2nd Canadian Edition Copyright © 2015 by Paul C. Price, Rajiv Jhangiani, & I-Chant A. Chiang is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Descriptive Statistics: Reporting the Answers to the 5 Basic Questions of Who, What, Why, When, Where, and a Sixth, So What?

Affiliation.

• 1 From the Department of Surgery and Perioperative Care, Dell Medical School at the University of Texas at Austin, Austin, Texas.
• PMID: 28891910
• DOI: 10.1213/ANE.0000000000002471

Descriptive statistics are specific methods basically used to calculate, describe, and summarize collected research data in a logical, meaningful, and efficient way. Descriptive statistics are reported numerically in the manuscript text and/or in its tables, or graphically in its figures. This basic statistical tutorial discusses a series of fundamental concepts about descriptive statistics and their reporting. The mean, median, and mode are 3 measures of the center or central tendency of a set of data. In addition to a measure of its central tendency (mean, median, or mode), another important characteristic of a research data set is its variability or dispersion (ie, spread). In simplest terms, variability is how much the individual recorded scores or observed values differ from one another. The range, standard deviation, and interquartile range are 3 measures of variability or dispersion. The standard deviation is typically reported for a mean, and the interquartile range for a median. Testing for statistical significance, along with calculating the observed treatment effect (or the strength of the association between an exposure and an outcome), and generating a corresponding confidence interval are 3 tools commonly used by researchers (and their collaborating biostatistician or epidemiologist) to validly make inferences and more generalized conclusions from their collected data and descriptive statistics. A number of journals, including Anesthesia & Analgesia, strongly encourage or require the reporting of pertinent confidence intervals. A confidence interval can be calculated for virtually any variable or outcome measure in an experimental, quasi-experimental, or observational research study design. Generally speaking, in a clinical trial, the confidence interval is the range of values within which the true treatment effect in the population likely resides. In an observational study, the confidence interval is the range of values within which the true strength of the association between the exposure and the outcome (eg, the risk ratio or odds ratio) in the population likely resides. There are many possible ways to graphically display or illustrate different types of data. While there is often latitude as to the choice of format, ultimately, the simplest and most comprehensible format is preferred. Common examples include a histogram, bar chart, line chart or line graph, pie chart, scatterplot, and box-and-whisker plot. Valid and reliable descriptive statistics can answer basic yet important questions about a research data set, namely: "Who, What, Why, When, Where, How, How Much?"

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Article Contents

Introduction, describing the distribution of values, descriptive statistics in text, descriptive statistics in tables, describing loss of participants in a study, comparing baseline characteristics in rcts, conclusions, acknowledgements, conflicts of interest.

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Describing the participants in a study

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R. M. Pickering, Describing the participants in a study, Age and Ageing , Volume 46, Issue 4, July 2017, Pages 576–581, https://doi.org/10.1093/ageing/afx054

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This paper reviews the use of descriptive statistics to describe the participants included in a study. It discusses the practicalities of incorporating statistics in papers for publication in Age and Aging , concisely and in ways that are easy for readers to understand and interpret.

Most papers reporting analysis of clinical data will at some point use statistics to describe the socio-demographic characteristics and medical history of the study participants. An important reason for doing this is to give the reader some idea of the extent to which study findings can be generalised to their own local situation. The production of descriptive statistics is a straightforward matter, most statistical packages producing all the statistics one could possibly desire, and a choice has to be made over which ones to present. These then have to be included in a paper in a manner that is easy for readers to assimilate. There may be constraints on the amount of space available, and it is in any case a good idea to make statistical display as concise as possible. This article reviews the statistics that might be used to describe a sample of older people, and gives tips on how best to do this in a paper for publication in Age and Aging . It builds on a previously published paper [ 1 ].

The values observed in a group of subjects, when measurements of a quantitative characteristic are made, are called the distribution of values. Graphical displays can be used to show the detail of the distribution in a variety of ways, but they take up a considerable amount of space. A precis of two key features of the distribution, its centre and its spread, is usually presented using descriptive statistics. The centre of a distribution can be described by its mean or median, and the spread by its standard deviation (SD), range, or inter-quartile range (IQR). Definitions and properties of these statistics are given in statistical textbooks [ 2 ].

Figure 1 a shows an idealised symmetric distribution for a quantitative variable. The mean might be used here to describe where the centre of the distribution lies and the SD to give an idea of how spread out values are around the centre. SDs are particularly appropriate where a symmetric distribution approximately follows the bell-shaped pattern shown in Figure 1 a which is called the normal distribution. For such a distribution the large majority, 95%, of values observed in a sample will fall between the values two SDs above and below the mean, called the normal range. Presentation of the mean and SD invites the reader to calculate the normal range and think of it as covering most of the distribution of values. Another reason for presenting the SD is that it is required in calculations of sample size for approximately normally distributed outcomes, and can be used by readers in planning future studies. A graphical display of approximately normally distributed real data (age at admission amongst 373 study participants) is shown in Figure 1 c: with relatively small sample size a smooth distribution such as that shown in Figure 1 a cannot be achieved. The mean (82.9) and SD (6.8) of the age distribution lead to the normal range 69.3–96.5 years, which can be seen in Figure 1 c to cover most of the ages in the sample: 14 subjects fall below 69.3 and 7 fall above 96.5, so that the range actually covers 352 (94.4%) of the 373 participants, close to the anticipated 95%. For familiar measurements, such as age, there is additional value in presenting the range, the minimum and maximum values attained. Knowing that the study included people aged between 65 and 101 years is immediately meaningful, whereas the value of the SD is more difficult to interpret.

Idealised and real data distributions. (a) Symmetrical distribution. (b) Skewed distribution. (c) Dotplot (each dot representing one value) of an approximate symmetrical distribution indicating the normal range: age in years at admission ( n = 373). (d) Dotplot (each dot representing one value) of a skewed distribution with outliers emphasised and indicating mean and median: hours in A&E ( n = 348).

When a distribution is skewed (Figure 1 b) just one or two extreme values, ‘outliers’, in one of the tails of the distribution (to the right in Figure 1 b) pull the mean away from the obvious central value. An alternative statistic describing central location is the median, defined as the point with 50% of the sample falling above it and 50% below. Figure 1 d shows the distribution of real data (hours in A&E amongst 348 study participants) following a skewed distribution. A few excessively long A&E stays pull the mean to the higher value of 4.9 h compared to the median of 4.4 h: the effect would be greater with a higher proportion of subjects having long stays. The median is often recommended as the preferred statistic to describe the centre of a skewed distribution, but the mean can be helpful. If the attribute being described takes only a limited number of values, the medians of two groups can take the same value in spite of substantial differences in the tails. In these circumstances, the mean can be sensitive to an overall shift in distribution while the median is not. When a comparison of cost based on length of stay is to be made, presenting means of the skewed distributions facilitates calculation of cost savings per subject by applying unit cost to the difference in means. Figure 1 b suggests that the value with highest frequency might be a useful descriptor of the centre of a distribution. In practice, this can prove awkward: depending on the precision of measurement there may be no value occurring more than once.

It is clear from Figure 1 b that no single number can adequately describe the spread of a skewed distribution because spread is greater in one direction than the other. The range (from 1.7 to 40.3 h in A&E in our skewed example) could be used. Another possibility is the IQR (from 3.5 to 5.4 h in A&E) covering the central 50% of the distribution. The SD may be presented even though a distribution is skewed, and could be useful to readers for approximate power calculations, but the normal range derived from the mean and SD will be misleading. With mean(SD) = 4.9(3.2), the lower limit of the normal range of hours in A&E is the impossible negative value of –1.5 h, while the upper limit of 11.3 h lies well below the extreme values exhibited in Figure 1 d.

Descriptive statistics may be presented in text, for example [ 3 ]:

Participants’ ages ranged from 50 to 87 years ( M  = 66.1, SD = 7.8) with 56% identified as female, 64% married or partnered, 23% reported being retired or not working, 55% had post-secondary and higher education, and <20% reported living alone. Over 60% of the participants identified as NZ European. The mean of net personal annual income was $34,615. The participants reported the diagnosis of an average of 2.63 (±2.07) chronic health conditions, with 50% reported having three or more chronic health conditions.

There are perhaps too many attributes (age, gender, marital status, employment status, educational level, living arrangements, nationality, personal income and number of chronic conditions) being described in the excerpt above: it would be easier to assimilate this information from a table.

Characteristics of subjects at admission and their operations before (1998/99) and after (2000/01) implementation of a care pathway [ 4 ]. Figures are number (% of non-missing values) unless otherwise stated

The distributions of the two quantitative variables in Table 1 are described by mean (SD) and range. The statistics being presented should be stated in the context of the table, here in the left hand column, and could differ across variables. If the same statistics are presented for all the variables in a table they can be indicated in the column headings or title. From the mean (SD) and range in each phase, we can see that the age distribution is reasonably symmetrical because the mean falls close to the centre of the range, and the mean ± 2 SD approach the limits of the range. The distribution of hours in A&E is skewed to the right but has been summarised with the same statistics. We can see that the distribution is skewed because the mean is much closer to the minimum than the maximum, and, if the normal range is calculated, the upper limit does not approach the high values in either phase. For these reasons, the normal range should not be interpreted as covering 95% of values. These conclusions from descriptive statistics alone can be verified in Figure 1 c and d.

A choice arises when describing the distribution of an ordinal variable indicating ordered response categories, such as ambulation score in Table 1 . If the variable takes many distinct values, it can be treated as a quantitative variable and described in terms of centre and spread: ordinal variables often extend from the minimum to maximum possible values and in this case stating the range is not helpful. The meaning of the extremes should be stated in the context of the table to aid interpretation of results. Ordinal variables taking only a few distinct values are better treated as categorical variables and number (%) presented for each category. With only five categories the latter approach was adopted for ambulation score. Display as a categorical variable can be facilitated by combining infrequently occurring adjacent values.

In the original study, 3,182 of 5,719 admissions were screened and 2,286 were eligible. Six hundred and ten patients were not available on the hospital units when the RA [Research Assistant] arrived to complete the CAM [Confusion Assessment Method]; 1,582 patients assented to complete the CAM and 94 patients did not assent; the CAM was not completed for 728 patients because an informant was not available to confirm an acute change and fluctuation in mental status prior to admission or enrolment. The CAM was completed for 854 patients; 375 had delirium; 278 were enroled. Of the 278 enroled patients, 172 were discharged before the follow-up assessment, 73 were still hospitalised, 8 withdrew from the study and 27 died. Of the 172 discharged patients, delirium recovery status was determined for 152, 16 withdrew from the study after discharge and 4 died.

The authors start with the 5,719 admissions and report the numbers lost at successive stages, to arrive at the analysis sample of 152. It may be easier to assimilate the detail of the process from tabular or graphical presentation. The CONSORT guidelines [ 6 ] concerning the reporting of Randomised Controlled Trials (RCTs) recommend that progress of participants through a trial be presented as a flow chart, and an example is shown in Figure 2 . These charts are unequivocally helpful and are now presented in studies other than RCTs.

Recruitment and attrition rates in an RCT of WiiActive exercises in community dwelling older adults [ 7 ].

In addition to loss of participants at each time point as shown in a flow chart, information on specific variables may be missing even though a participant was available at the study point in question. Taking Table 1 as an example, there were 395 and 373 admissions during the 1998/99 and 2000/01 phases, respectively, as stated in the column headings, but the number of participants providing information varies considerably across the characteristics in the table. The reader should be able to establish how many cases contribute to each result, and to this end wherever the number available is lower than the total for the phase, it is stated below the descriptive statistics. For example, ambulation score was only available for 390 of the 395 participants in the 1998/99 phase. The percentages presented for ambulation score were calculated amongst cases where information was available, and this was done for all percentages in the table as indicated in the title. Alternatively, missing values in a categorical variable may be treated as a category in their own right. Where there is a large amount of missing information, this may be the best way of handling the situation with percentages calculated from the total sample size as denominator. Stating the numbers available allows the reader to check this point. Only participants whose operation was delayed by more than 48 h, gave a ‘reason why operation was delayed’ in the table, and from the stated numbers the reader can see that a reason was not given for all delayed cases.

In reports of RCTs, a table describing baseline characteristics in each trial arm demonstrates whether or not randomisation was successful in producing similar groups, as well as addressing the generalisability issue. If there are differences at baseline, comparison of outcome may be confounded. Statistical tests of significance should not be used to decide whether any differences need to be taken into account [ 8 , 9 ]. If the allocation was properly randomised, we know that any differences at baseline must be due to chance. The question facing the researcher is whether or not the magnitude of a difference at baseline is sufficient to confound comparison of outcome, and this depends on the strength of the relationship between the potential confounder and the outcome, as well the baseline difference. A statistical test for baseline differences does not address this question; furthermore, there may be insufficient numbers available to detect quite large baseline differences. Statistics describing baseline characteristics are used to judge whether any differences are large enough to be important. If they are, additional analyses of outcome controlled for characteristics that differ at baseline may be performed. On the other hand, in non-randomised studies, groups are likely to differ, and statistical significance tests can be used to evaluate the evidence that the selection process of patients to each intervention results in different groups. In this situation a primary analysis controlled for many predictors of outcome would probably have been planned, and should be carried out irrespective of any differences, or lack of them, between study groups.

Describing the main features of the distribution of important characteristics of the participants included in a study is the first step in most papers reporting statistical analysis. It is important in establishing the generalisability of research findings, and in the context of comparative studies, flags the need for controlled analysis. Usually space constraints limit the presentation of many descriptive statistics, and in any case, too many statistics can confuse rather than enhance insight. The attrition of subjects during a study should also be described, so that study subjects can be related to the patient base from which they were drawn.

Descriptive statistics are used to describe the participants in a study so that readers can assess the generalisability of study findings to their own clinical practice.

They need to be appropriate to the variable or participant characteristic they aim to describe, and presented in a fashion that is easy for readers to understand.

When many patient characteristics are being described, the detail of the statistics used and number of participants contributing to analysis are best incorporated in tabular presentation.

The author would like to thank Dr Helen Roberts for kindly granting permission to use data from the care pathway study [ 4 ] to produce Figure 1 c and d.

None declared.

Pickering RM . Describing the subjects in a study . Palliat Med 2001 ; 15 : 69 – 75 .

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Yeung P , Breheny M . Using the capability approach to understand the determinants of subjective well-being among community-dwelling older people in New Zealand . Age Aging 2016 ; 45 : 292 – 8 .

Roberts HC , Pickering RM , Onslow E et al.  . The effectiveness of implementing a care pathway for femoral neck fracture in older people: a prospective controlled before and after study . Age Aging 2004 ; 33 : 178 – 84 .

Cole MG , McCusker JM , Bailey R et al.  . Partial and no recovery from delirium after hospital discharge predict increased adverse events . Age Aging 2017 ; 46 : 90 – 5 .

Schulz KF , Altman DG , Moher D , for the CONSORT Group . CONSORT 2010 statement: updated guidelines for reporting parallel-group randomised trials . BMJ 2010 ; 340 : 698 – 702 .

Kwok BC , Pua YH . Effects of WiiActive exercises on fear of falling and functional outcomes in community-dwelling older adults: a randomised control trial . Age Aging 2016 ; 45 : 621 – 28 .

Assman SF , Pocock SJ , Enos LE , Kasten LE . Subgroup analysis and other (mis)uses of baseline data in clinical trials . Lancet 2000 ; 355 : 1064 – 9 .

Altman DG . Comparability of randomized groups . Statistician 1985 ; 34 : 125 – 36 .

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Home » Research Results Section – Writing Guide and Examples

Research Results Section – Writing Guide and Examples

Table of Contents

Research Results

Research results refer to the findings and conclusions derived from a systematic investigation or study conducted to answer a specific question or hypothesis. These results are typically presented in a written report or paper and can include various forms of data such as numerical data, qualitative data, statistics, charts, graphs, and visual aids.

Results Section in Research

The results section of the research paper presents the findings of the study. It is the part of the paper where the researcher reports the data collected during the study and analyzes it to draw conclusions.

In the results section, the researcher should describe the data that was collected, the statistical analysis performed, and the findings of the study. It is important to be objective and not interpret the data in this section. Instead, the researcher should report the data as accurately and objectively as possible.

Structure of Research Results Section

The structure of the research results section can vary depending on the type of research conducted, but in general, it should contain the following components:

• Introduction: The introduction should provide an overview of the study, its aims, and its research questions. It should also briefly explain the methodology used to conduct the study.
• Data presentation : This section presents the data collected during the study. It may include tables, graphs, or other visual aids to help readers better understand the data. The data presented should be organized in a logical and coherent way, with headings and subheadings used to help guide the reader.
• Data analysis: In this section, the data presented in the previous section are analyzed and interpreted. The statistical tests used to analyze the data should be clearly explained, and the results of the tests should be presented in a way that is easy to understand.
• Discussion of results : This section should provide an interpretation of the results of the study, including a discussion of any unexpected findings. The discussion should also address the study’s research questions and explain how the results contribute to the field of study.
• Limitations: This section should acknowledge any limitations of the study, such as sample size, data collection methods, or other factors that may have influenced the results.
• Conclusions: The conclusions should summarize the main findings of the study and provide a final interpretation of the results. The conclusions should also address the study’s research questions and explain how the results contribute to the field of study.
• Recommendations : This section may provide recommendations for future research based on the study’s findings. It may also suggest practical applications for the study’s results in real-world settings.

Outline of Research Results Section

The following is an outline of the key components typically included in the Results section:

I. Introduction

• A brief overview of the research objectives and hypotheses
• A statement of the research question

II. Descriptive statistics

• Summary statistics (e.g., mean, standard deviation) for each variable analyzed
• Frequencies and percentages for categorical variables

III. Inferential statistics

• Results of statistical analyses, including tests of hypotheses
• Tables or figures to display statistical results

IV. Effect sizes and confidence intervals

• Effect sizes (e.g., Cohen’s d, odds ratio) to quantify the strength of the relationship between variables
• Confidence intervals to estimate the range of plausible values for the effect size

V. Subgroup analyses

• Results of analyses that examined differences between subgroups (e.g., by gender, age, treatment group)

VI. Limitations and assumptions

• Discussion of any limitations of the study and potential sources of bias
• Assumptions made in the statistical analyses

VII. Conclusions

• A summary of the key findings and their implications
• A statement of whether the hypotheses were supported or not
• Suggestions for future research

Example of Research Results Section

An Example of a Research Results Section could be:

• This study sought to examine the relationship between sleep quality and academic performance in college students.
• Hypothesis : College students who report better sleep quality will have higher GPAs than those who report poor sleep quality.
• Methodology : Participants completed a survey about their sleep habits and academic performance.

II. Participants

• Participants were college students (N=200) from a mid-sized public university in the United States.
• The sample was evenly split by gender (50% female, 50% male) and predominantly white (85%).
• Participants were recruited through flyers and online advertisements.

III. Results

• Participants who reported better sleep quality had significantly higher GPAs (M=3.5, SD=0.5) than those who reported poor sleep quality (M=2.9, SD=0.6).
• See Table 1 for a summary of the results.
• Participants who reported consistent sleep schedules had higher GPAs than those with irregular sleep schedules.

IV. Discussion

• The results support the hypothesis that better sleep quality is associated with higher academic performance in college students.
• These findings have implications for college students, as prioritizing sleep could lead to better academic outcomes.
• Limitations of the study include self-reported data and the lack of control for other variables that could impact academic performance.

V. Conclusion

• College students who prioritize sleep may see a positive impact on their academic performance.
• These findings highlight the importance of sleep in academic success.
• Future research could explore interventions to improve sleep quality in college students.

Example of Research Results in Research Paper :

Our study aimed to compare the performance of three different machine learning algorithms (Random Forest, Support Vector Machine, and Neural Network) in predicting customer churn in a telecommunications company. We collected a dataset of 10,000 customer records, with 20 predictor variables and a binary churn outcome variable.

Our analysis revealed that all three algorithms performed well in predicting customer churn, with an overall accuracy of 85%. However, the Random Forest algorithm showed the highest accuracy (88%), followed by the Support Vector Machine (86%) and the Neural Network (84%).

Furthermore, we found that the most important predictor variables for customer churn were monthly charges, contract type, and tenure. Random Forest identified monthly charges as the most important variable, while Support Vector Machine and Neural Network identified contract type as the most important.

Overall, our results suggest that machine learning algorithms can be effective in predicting customer churn in a telecommunications company, and that Random Forest is the most accurate algorithm for this task.

Example 3 :

Title : The Impact of Social Media on Body Image and Self-Esteem

Abstract : This study aimed to investigate the relationship between social media use, body image, and self-esteem among young adults. A total of 200 participants were recruited from a university and completed self-report measures of social media use, body image satisfaction, and self-esteem.

Results: The results showed that social media use was significantly associated with body image dissatisfaction and lower self-esteem. Specifically, participants who reported spending more time on social media platforms had lower levels of body image satisfaction and self-esteem compared to those who reported less social media use. Moreover, the study found that comparing oneself to others on social media was a significant predictor of body image dissatisfaction and lower self-esteem.

Conclusion : These results suggest that social media use can have negative effects on body image satisfaction and self-esteem among young adults. It is important for individuals to be mindful of their social media use and to recognize the potential negative impact it can have on their mental health. Furthermore, interventions aimed at promoting positive body image and self-esteem should take into account the role of social media in shaping these attitudes and behaviors.

Importance of Research Results

Research results are important for several reasons, including:

• Advancing knowledge: Research results can contribute to the advancement of knowledge in a particular field, whether it be in science, technology, medicine, social sciences, or humanities.
• Developing theories: Research results can help to develop or modify existing theories and create new ones.
• Improving practices: Research results can inform and improve practices in various fields, such as education, healthcare, business, and public policy.
• Identifying problems and solutions: Research results can identify problems and provide solutions to complex issues in society, including issues related to health, environment, social justice, and economics.
• Validating claims : Research results can validate or refute claims made by individuals or groups in society, such as politicians, corporations, or activists.
• Providing evidence: Research results can provide evidence to support decision-making, policy-making, and resource allocation in various fields.

How to Write Results in A Research Paper

Here are some general guidelines on how to write results in a research paper:

• Organize the results section: Start by organizing the results section in a logical and coherent manner. Divide the section into subsections if necessary, based on the research questions or hypotheses.
• Present the findings: Present the findings in a clear and concise manner. Use tables, graphs, and figures to illustrate the data and make the presentation more engaging.
• Describe the data: Describe the data in detail, including the sample size, response rate, and any missing data. Provide relevant descriptive statistics such as means, standard deviations, and ranges.
• Interpret the findings: Interpret the findings in light of the research questions or hypotheses. Discuss the implications of the findings and the extent to which they support or contradict existing theories or previous research.
• Discuss the limitations : Discuss the limitations of the study, including any potential sources of bias or confounding factors that may have affected the results.
• Compare the results : Compare the results with those of previous studies or theoretical predictions. Discuss any similarities, differences, or inconsistencies.
• Avoid redundancy: Avoid repeating information that has already been presented in the introduction or methods sections. Instead, focus on presenting new and relevant information.
• Be objective: Be objective in presenting the results, avoiding any personal biases or interpretations.

When to Write Research Results

Here are situations When to Write Research Results”

• After conducting research on the chosen topic and obtaining relevant data, organize the findings in a structured format that accurately represents the information gathered.
• Once the data has been analyzed and interpreted, and conclusions have been drawn, begin the writing process.
• Before starting to write, ensure that the research results adhere to the guidelines and requirements of the intended audience, such as a scientific journal or academic conference.
• Begin by writing an abstract that briefly summarizes the research question, methodology, findings, and conclusions.
• Follow the abstract with an introduction that provides context for the research, explains its significance, and outlines the research question and objectives.
• The next section should be a literature review that provides an overview of existing research on the topic and highlights the gaps in knowledge that the current research seeks to address.
• The methodology section should provide a detailed explanation of the research design, including the sample size, data collection methods, and analytical techniques used.
• Present the research results in a clear and concise manner, using graphs, tables, and figures to illustrate the findings.
• Discuss the implications of the research results, including how they contribute to the existing body of knowledge on the topic and what further research is needed.
• Conclude the paper by summarizing the main findings, reiterating the significance of the research, and offering suggestions for future research.

Purpose of Research Results

The purposes of Research Results are as follows:

• Informing policy and practice: Research results can provide evidence-based information to inform policy decisions, such as in the fields of healthcare, education, and environmental regulation. They can also inform best practices in fields such as business, engineering, and social work.
• Addressing societal problems : Research results can be used to help address societal problems, such as reducing poverty, improving public health, and promoting social justice.
• Generating economic benefits : Research results can lead to the development of new products, services, and technologies that can create economic value and improve quality of life.
• Supporting academic and professional development : Research results can be used to support academic and professional development by providing opportunities for students, researchers, and practitioners to learn about new findings and methodologies in their field.
• Enhancing public understanding: Research results can help to educate the public about important issues and promote scientific literacy, leading to more informed decision-making and better public policy.
• Evaluating interventions: Research results can be used to evaluate the effectiveness of interventions, such as treatments, educational programs, and social policies. This can help to identify areas where improvements are needed and guide future interventions.
• Contributing to scientific progress: Research results can contribute to the advancement of science by providing new insights and discoveries that can lead to new theories, methods, and techniques.
• Informing decision-making : Research results can provide decision-makers with the information they need to make informed decisions. This can include decision-making at the individual, organizational, or governmental levels.
• Fostering collaboration : Research results can facilitate collaboration between researchers and practitioners, leading to new partnerships, interdisciplinary approaches, and innovative solutions to complex problems.

Advantages of Research Results

Some Advantages of Research Results are as follows:

• Improved decision-making: Research results can help inform decision-making in various fields, including medicine, business, and government. For example, research on the effectiveness of different treatments for a particular disease can help doctors make informed decisions about the best course of treatment for their patients.
• Innovation : Research results can lead to the development of new technologies, products, and services. For example, research on renewable energy sources can lead to the development of new and more efficient ways to harness renewable energy.
• Economic benefits: Research results can stimulate economic growth by providing new opportunities for businesses and entrepreneurs. For example, research on new materials or manufacturing techniques can lead to the development of new products and processes that can create new jobs and boost economic activity.
• Improved quality of life: Research results can contribute to improving the quality of life for individuals and society as a whole. For example, research on the causes of a particular disease can lead to the development of new treatments and cures, improving the health and well-being of millions of people.

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APA Results Section – Explanation & Examples

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The APA results section summarizes data and includes reporting statistics in a quantitative research study. The APA results section is an essential part of your research paper and typically begins with a brief overview of the data followed by a systematic and detailed reporting of each hypothesis tested. The interpreted results will then be presented in the discussion sections. Ensure you adhere to APA style guidelines consistently throughout the paper.

Inhaltsverzeichnis

• 1 APA Results Section – In a Nutshell
• 2 Definition: APA results section
• 3 What’s included in the APA results section?
• 4 APA results section: Introducing the data
• 5 APA results section: Summarizing the data
• 6 APA results section: Reporting the results
• 7 APA results section: Formatting numbers
• 8 APA results section: Don’t include these

APA Results Section – In a Nutshell

• The APA results section of empirical manuscripts reports the quantitative results of a study conducted on a data set.
• The APA results section provides concrete evidence to disprove or confirm the hypothesis.

Definition: APA results section

The American Psychological Association recommends the APA style guide for presenting results in a manuscript. A research manuscript’s APA results section describes the researcher’s findings following a thorough data analysis and interpretation of the results. It uses obtained data to test or refute the theory of a research study.

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What’s included in the APA results section?

The APA results section includes preliminary details on the data, participants, statistics , and the results of the explanatory analysis , as discussed below.

• Participants – The number of participants is reported at every study stage
• Missing data – Identifying the amount of data excluded from the final analysis.
• Adverse effects – Report any unforeseen events for clinical studies
• Descriptive statistics – Summarize the secondary and primary outcomes of a study
• Inferential statistics – Helps researchers draw conclusions and make predictions from the data.
• Confidence interval and effect size  – Confidence intervals are a range of possible values for the data set mean.
• Results of explanatory analysis – An exploratory research investigates data to test a hypothesis, check assumptions, and find anomalies.

APA results section: Introducing the data

Before you discuss your research findings, start by clearly describing the participants at each study stage. If any data was excluded from the eventual analysis, indicate that too.

Participants

Recruitment, participant flow, and attrition should be reported. Attrition bias affects external and internal validity and produces erroneous results.

A flow chart is often the best way to report the number of participants per group per stage and their reasons for attrition. Below is an example of how to report participant flow.

• 25% of the 400 participants who signed up and completed the first survey were eliminated for not fitting the research criteria.
• 15% didn’t use fiber optics internet exclusively.
• 10% did not have internet access.
• 300 participants progressed to the final survey round for a gift bag.
• 52 people didn’t complete the survey.

This resulted in 248 research participants.

Missing data & adverse effects

In any study, missing data must be reported. Unexpected events, poor storage, and equipment failures can cause missing data. In any instance, clearly explain why you couldn’t use the data.

Data outliers can be excluded from the final study, but you must explain why. Include how you handled missing data. Standard procedures include mean-value imputation, interpolation, extrapolation, and substitution.

• Results of 33 participants were excluded from the study as they did not meet the research criteria.
• The data for another 4 participants were lost due to human error.

APA results section: Summarizing the data

It is important to note that you should provide a summary of your study’s results. However, you can create a supplemental archive for other researchers to access raw data. 2

Descriptive Statistics

Descriptive statistics are concise coefficients that summarize a specific data collection , such as a population sample or APA results section. APA results section can include descriptive statistics such as:

• Central tendency measures describe a data set by identifying the center of the data set. ( mode , median, mean )
• Measures of variability describe the score dispersion within a data set. ( standard deviation , range, variance , and interquartile range )
• Sample sizes
• Variables of interest, which are measured, changing quantities in experimental studies. Be sure to explain how you operationalized any variable of interest you use.
• 20 athletes in five trials were given 400 mg of a performance-enhancing substance to measure their speed (m/s ) and reaction time(s).
• After averaging each athlete’s speed and response time, the group’s averages were calculated.

The group that used the performance-enhancing drug had a higher speed (m/s) than the group that did not use the drug ( M = 4, SD=1.25 )

APA results section: Reporting the results

APA journal standards require all the appropriate hypothesis tests, confidence intervals, and effect size estimates to be reported in the APA results section.

Inferential statistics

Inferential statistics help researchers draw conclusions and make predictions based on the data.

When you are reporting the inferential statistics in the APA results section, use the following:

• Degrees of freedom
• Test statistic (includes the z-score, t-value, and f-ratio )
• Error term (if needed, though it is not included in correlations and non-parametric tests.)
• The exact p-value (unless . 001)

In keeping with the hypotheses, athletes who take performance-enhancing drugs have increased reaction times, and speeds, t (20) = 1s , p .001

Confidence intervals & effect sizes

A confidence interval can be described as a range of possible values for the mean derived from the sample data. It helps show the variability that is around point estimates. You should include confidence intervals any time you report estimates for population parameters.

Night guards consume an average of 600 mg of caffeine weekly, 93% CI [90, 200}

Effect size measures an experiment’s magnitude. It explains the research’s significance. Since effect size is an estimate, confidence intervals should be included.

Moderate amounts of performance-enhancing drugs increase speed significantly, Cohen’s d =1.4, 93% CI [0.92, 1.57]

Subgroup & exploratory analyses

Exploratory analysis tests a hypothesis, checks assumptions , and finds patterns and anomalies in data . If you find notable results, report them as exploratory, not confirming, to avoid overstating their value.

APA results section: Formatting numbers

Use figures, text, and tables to show numbers in APA results sections properly.

✓ For three or fewer numbers, use a sentence, a table for 4 and 20 numbers, and a figure for more than 20 .

✓ Number and title the APA tables and figures , as well as relevant notes. If you have already presented the data in a table, do not repeat it in a figure and vice versa.

✓ Statistics in your APA results section must be abbreviated, capitalized, and italicized.

✓ Use APA norms for reporting statistics and writing numbers.

✓ Look up these guidelines if you are unsure how to present certain symbols.

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APA results section: Don’t include these

Besides knowing what to include in an APA results section, it is just as important to know what not to have. Below is an outline of what you should exclude from an APA results section.

What should be included in the APA results section?

The APA results section should include details on the participants, descriptive statistics and inferential statistics , missing data , and the results of any exploratory analysis.

What tense should I use to write my results?

Write the APA results section in the past tense.

When should I include tables and figures?

Include tables and figures if you will discuss them in the body text of the APA results section.

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A geographical analysis of social enterprises: the case of Ireland

Social Enterprise Journal

ISSN : 1750-8614

Article publication date: 29 April 2024

Issue publication date: 4 July 2024

This study aims to conduct a geographical analysis of the distribution and type of activities developed by social enterprises in rural and urban areas of Ireland.

Design/methodology/approach

The study analyses data of more than 4,000 social enterprises against a six-tier rural/urban typology, using descriptive statistics and non-parametric tests to test six hypotheses.

The study shows a geographical rural–urban pattern in the distribution of social enterprises in Ireland, with a positive association between the remoteness of an area and the ratio of social enterprises, and a lack of capital-city effect related to the density of social enterprises. The analysis also shows a statistically significant geographical rural–urban pattern for the types of activities developed by social enterprises. The authors observe a positive association between the remoteness of the areas and the presence of social enterprises operating in the community and local development sector whereas the association is not significant for social enterprises developing welfare services.

Research limitations/implications

The paper shows the potential of using recently developed rural–urban typologies and tools such as geographical information systems for conducting geographical research on social enterprises. The findings also have implications for informing spatially sensitive policymaking on social enterprises.

Originality/value

The merging of a large national data set of social enterprises with geographical tools and data at subregional level contributes to the methodological advancement of the field of social enterprises, providing tools and frameworks for a nuanced and spatially sensitive analysis of these organisations.

• Rural social enterprises
• Urban social enterprises
• Quantitative research
• Social economy organisations

Olmedo, L. , O. Shaughnessy, M. and Holloway, P. (2024), "A geographical analysis of social enterprises: the case of Ireland", Social Enterprise Journal , Vol. 20 No. 4, pp. 499-521. https://doi.org/10.1108/SEJ-09-2023-0105

Emerald Publishing Limited

Copyright © 2024, Lucas Olmedo, Mary O. Shaughnessy and Paul Holloway.

Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

1. Introduction

Social and solidarity economy organisations, and especially social enterprises, have recently been brought to the fore by international institutions including the European Commission, the organisation for economic co-operation and development (OECD) and the United Nations ( European Commission, 2021 ; OECD, 2022 ; United Nations, 2023 ). These institutions acknowledge the contribution and potential of social enterprises to address complex challenges such as climate change, ageing population and lack of access to employment for vulnerable groups; namely, due to the combination of social and/or environmental aims with an economic activity and democratic decision-making which characterise social enterprises ( Galera and Borzaga, 2009 ; Defourny and Nyssens, 2017 ).

Social enterprises in Ireland have been traditionally considered relevant actors providing goods and services to disadvantaged communities and enabling work integration of vulnerable groups ( O’Hara and O’Shaughnessy, 2021 ). In 2019, the Irish Government launched the first National Social Enterprise Policy for Ireland, representing a milestone for the recognition and institutionalisation of social enterprises in the country ( Olmedo et al. , 2021 ). This policy establishes an official definition of social enterprises as follows:

An enterprise whose objective is to achieve a social, societal or environmental impact, rather than maximising profit for its owners or shareholders. It pursues its objectives by trading on an ongoing basis through the provision of goods and/or services, and by reinvesting surpluses into achieving social objectives. It is governed in a fully accountable and transparent manner and is independent of the public sector. If dissolved, it should transfer its assets to another organisation with a similar mission ( Government of Ireland, 2019 , p. 8).

This policy recognises, in line with previous research reports on Irish social enterprises ( Hynes, 2016 ; European Commission, 2020 ), the contribution of Irish social enterprises to deliver a wide range of goods and services, as well as supporting the attainment of government policy goals in areas such as labour market activation but also in health care, climate action, social cohesion and rural development.

Despite common features shared across social enterprises, previous research has highlighted differences between social enterprises operating in rural and urban areas in terms of their community focus, leadership style and funding sources ( Smith and McColl, 2016 ; Barraket et al. , 2019 ). The geographical context where social enterprises operate has been acknowledged as a relevant factor for explaining the work of these organisations ( Steiner and Teasdale, 2019 ; Olmedo et al. , 2023 ) and their contribution to urban and rural development ( Angelidou and Mora, 2019 ; Olmedo and O’Shaughnessy, 2022 ). Geographically sensitive research on social enterprises has been developed mainly at the local level ( Mazzei, 2017 ; Jammulamadaka and Chakraborty, 2018 ; Pinch and Sunley, 2016 ), with some research also conducted at the regional level ( Buckingham et al. , 2011 ; Woo and Jung, 2023 ); however, less is known about the differences in the distribution and the type of activities that social enterprises develop in different rural–urban areas of a country. Therefore, the aim of this paper is to explore the distribution and type of activities developed by social enterprises in different rural and urban areas in Ireland.

To achieve this, we use a six-tier rural–urban typology developed by the Irish Central Statistics Office ( CSO, 2019 ) combined with data on 4,335 social enterprises collected in Ireland. Using geographical information systems (GIS) we georeferenced social enterprises and tested six hypotheses. The spatially sensitive and quantitative empirical data analysis provided by this study adds knowledge to previous calls for geographical research on social enterprises ( Munoz, 2010 ) and provides relevant evidence for the development of spatially sensitive policies for social enterprises ( Mazzei and Roy, 2017 ).

The rest of the paper is structured as follows, Section 2 presents a literature review on previous geographical research on social enterprises. Section 3 outlines the research framework and the hypotheses of this study. Section 4 explains the methodology used in the research. Section 5 presents the findings of this study, with a subsection presenting descriptive statistics and another presenting the analysis of the hypotheses’ tested. Section 6 discusses the findings and Section 7 outlines the conclusions and limitations of this study, ending with some proposals for further research.

2. Literature review – geographical research on social enterprises

The publication in 2010 of a seminal call “Towards a geographical research agenda for social enterprise” ( Munoz, 2010 ) meant a significant milestone for the development of a geographically sensitive perspective towards the study of social enterprises. Within this body of research [ 1 ], some authors have adopted a micro-geographical perspective to study social enterprises as spaces of well-being ( Munoz et al. , 2015 ). For example, Farmer et al. (2020) used GIS to link specific sites within a social enterprise to the well-being experienced by the employees of three Australian Work Integration Social Enterprises. Their findings show how the social enterprises studied acted as “socially-supportive workplaces which focus on deploying, developing and supporting talents and not simply allocating people to one job in one location for all time” ( Farmer et al. , 2020 , p. 9).

Another stream of studies has focused on the local geography of social enterprises ( Jammulamadaka and Chakraborty, 2018 ). Some of these studies have a specific urban focus. For example, Pinch and Sunley (2016) investigated whether social enterprises in four major UK cities benefited from urban agglomeration effects, concluding that agglomeration enables greater demand for social enterprises goods and services and better access to institutional support, funding, knowledge and networks. Similarly, Mazzei (2017) stressed the influence of “place” on the incentives and opportunities for two social enterprises operating within English cities.

Previous research has also taken a geographical perspective to study social enterprises in rural areas. Drawing from social network theory, Richter (2019) showed how social enterprises operating in rural Austria and Poland act as embedded intermediaries between their localities and supra-regional networks. In studies conducted in rural Scotland, Steiner and Steinerowska-Streb (2012) and Steiner and Teasdale (2019) stated that rural areas are a fertile ground for social enterprises due to characteristics associated to rurality, such as reduced market competitors and high levels of social capital. Moreover, these studies further explain how rural social enterprises use advantages of the rural context, such as the skills and knowledge of retired people who moved to rural localities, to develop social entrepreneurial activities. In a study conducted in rural Scotland exploring social enterprises in addressing social isolation and loneliness, Kelly et al. (2019) concluded that despite these organisations offer more flexible solutions than statutory services, relying on social enterprises as solutions to these challenges is not realistic. This was posited to features associated with the rural context of the study, such as remoteness, small labour markets and depopulation.

This echoes research on social enterprises in rural Ireland conducted by O’Shaughnessy and O’Hara (2016) , who stated that geographic isolation and limited job creation associated to the rural context challenges the development of social enterprises. More recently, Olmedo et al. (2023) showed how social enterprises in three Irish rural localities, through a process of “placial substantive hybridity”, harness and (re)valorise untapped local resources and complement these with extra-local resources to foster social innovation and contribute to an integrated development of their localities.

Geographical research has also been conducted comparing social enterprises operating in rural and urban localities. Smith and McColl (2016) explored the influence of the context in four social enterprises based in Scottish urban and rural communities. The authors found that rural social enterprises show a great linkage between the geographical characteristics of where they are based, their community identity and ownership and type of business developed. Contrarily in the urban social enterprises they studied, it was a social need rather than a geographical aspect which drove the organisations’ aim. In a study conducted in Australia, Barraket et al. (2019) compared 11 locally oriented urban and rural social enterprises resourcefulness strategies. The authors showed the great relevance of community networks within rural based social enterprises to access financial and physical assets; however, those social enterprises based in urban areas were more inclined to leverage public funding related to welfare objectives and resources from corporates.

Despite the plethora of research investigating social enterprises at the urban and rural levels, few studies have researched social enterprises through a regional perspective. In this regard, Buckingham et al. (2011) attempted to unmask the “enigmatic regional geography of social enterprises in the UK” using statistical data from different surveys related to social enterprises conducted between 2005 and 2009. The authors concluded that interregional variations (north–south and east–west) were relatively small and without statistical significance; except for high levels of social enterprise activity in London due to its dynamic and innovative business environment and the effect that headquarters location of national social enterprises (mainly in London) might have in the data. More recently, Woo and Jung (2023) have explored the regional determinants of the emergence of social enterprises in South Korea. Combining longitudinal data sets (2012–2019) from the Korea Social Enterprise Promotion Agency and Korea Statistics and using an entrepreneurial ecosystems perspective, the authors concluded that the emergence of social enterprises is especially significant in regions experiencing government or market failure and in regions with greater incidences of start-ups, human capital and financial resources.

At the national (country) and international level, research on social enterprises has been mainly conducted from an institutional perspective, influenced by the seminal work of Kerlin (2013) and the international comparative social enterprise models project ( Defourny and Nyssens, 2017 ; Defourny et al. , 2020 ), with scarce studies adopting a geographical perspective. A notable exception can be found in a study conducted by Douglas et al. (2018) exploring social enterprises in Fiji, in which the geography of the country, a small remote island in the Pacific Ocean, is considered (together with its history, social, economic, political and cultural institutions) a determinant factor shaping social enterprises in the country.

In summary (see Table 1 ), the review of the literature shows how geographical research on social enterprises has been conducted at various levels, from micro-organisational to national level; however, to-date this research has predominantly focused on the influence of local geographical elements in shaping the work of social enterprises. Within the local level, urban and rural localities have been subject to research and some differences have been identified in the ways rural–urban social enterprises operate. Regarding the methodologies used by studies, most geographical research on social enterprises have used qualitative methods, with some exceptions in studies that take a regional perspective. In these instances, studies have predominantly used existing survey data and registers of social enterprises ( Woo and Jung, 2023 ). In terms of theoretical perspectives, some studies are based on economic geography theories such as agglomeration and cluster theory (e.g. Pinch and Sunley, 2016 ; Jammulamadaka and Chakraborty, 2018 ) and concepts such as “place” borrowed from human geography (e.g. Mazzei, 2017 ; Olmedo et al. , 2023 ). However, generally the studies reviewed rather use theories from disciplines such as sociology, e.g. social network theory, and business/entrepreneurship, e.g. entrepreneurial ecosystems, complementing these with spatially sensitive elements such as the use of methodological tools such as GIS in their analysis ( Farmer et al. , 2020 ), the multi-scalar analysis of networks ( Richter, 2019 ) or a spatial rural–urban comparison of the cases studied ( Barraket et al. , 2019 ).

Despite the significant progress of geographical research on social enterprises in recent years, studies have focused on how geographical elements of the context influence the features and work of social enterprises, rather than exploring the basic and critical question (for research and policy) of how social enterprises are geographically distributed, and why. According to Buckingham et al. (2011 , p. 90), it “seems likely that the most significant geographical differences in the distribution of social enterprises are to be found at the sub-regional level […] and there is clearly a need for further, more fine-grained investigation”, see also Steiner et al. (2019) . This study aims to fill this gap for the case of Ireland by exploring the distribution and type of activities developed by social enterprises in rural and urban areas. To do so, we draw from a combination of increasingly complex thinking about rural–urban spatial heterogeneity, the advancement of methodological tools for rural–urban spatial classification at sub-regional level and from statistical information gathered on Irish social enterprises.

3. Research framework and hypothesis

3.1 territorial, rural–urban and classifications.

This paper is based on a geographical perspective towards the study of social enterprises in Ireland, and more specifically on the analysis of social enterprises in rural and urban areas. The definition of what constitutes a rural and urban area has been subject to extensive debate (see, for example, Mantino et al. , 2023 ; Eurostat, 2021 ). Within Europe there is no definitive agreement between Member States of what is considered as a rural/urban area; for example, in Ireland, rural areas are defined in terms of settlements with a population of less than 1,500 persons ( CSO, 2019 ), whereas in Spain rural areas are considered as those municipalities with less than 5,000 inhabitants but also those with less than 30,000 inhabitants and a density lower than 100 inhabitants/km 2 ( Government of Spain, 2007 ). These definitions classify rural–urban areas mainly in terms of population densities.

population density;

the percentage of the population of a region living in rural communities; and

the presence of large urban centres in such regions.

According to these criteria, NUTS 3 [ 2 ] regions are classified into Predominantly Rural; Intermediate and Predominantly Urban ( OECD, 2006 ) [ 3 ]. This methodology has been revised by Eurostat (2021) incorporating finer-grain data at Local Administrative Units Level 2 (LAU2) and grid cells of 1 km 2 to categorised territories into cities, towns, semi-dense areas and rural areas. Eurostat (2021) has also included a further subclassification based on population density and size. Towns and semi-dense areas were sub-divided into dense towns, semi-dense towns and suburban or peri-urban areas. Rural areas were also sub-divided into villages, dispersed rural areas and mostly inhabited rural areas. This finer analysis allows for a more precise analysis of the rural–urban continuum overcoming an abrupt differentiation between urban and rural areas but approaching it rather as a continuum that acknowledges the heterogeneity of rural and urban areas.

Besides the classification of rural–urban areas based on population density and size, classifications based on the functions and relations between areas have also been developed ( Mantino et al. , 2023 ). These classifications tend to incorporate indicators related to economic factors, for example, the economic growth/decline, the degree of productive activities (agriculture, forestry, manufacturing and construction) and consumption activities (tourism, recreation, housing and services) ( Copus et al. , 2011 ). Environmental indicators, for example, related to ecosystems functions (climate regulation, water supply and regulation, soil retention and formation, biodiversity) are also incorporated to classify rural–urban areas based on their (multi)functionality ( Mantino et al. , 2023 ). A key aspect of the relationship between rural–urban areas includes the mobility of workers and the access to services. In this regard indicators of proximity related, for example, to the time needed to access to services and infrastructures have also been considered in the classification of rural–urban areas ( Eurostat, 2021 ).

These functional classifications are usually interlinked with the abovementioned rural–urban classifications based on population density creating increasingly nuanced typologies through the multiple criteria that reflects the complexity of relationships between urban and rural areas ( Perpiñá Castillo et al. , 2022 ). In this line, the Central Statistics Office of Ireland (CSO) developed in 2019 a six-tier rural–urban typology ( CSO, 2019 ). This typology was developed using the place of work as a measure of distance to services and amenities, combined with population density from Census 2016. The typology is applied to small area population (SAP), and includes the following six categories: cities, satellite urban towns, independent urban towns, rural areas with high urban influence, rural areas with moderate rural influence and highly rural/remote rural areas (see Table 2 ).

3.2 Hypothesis development

Our study uses the typology developed by the CSO to conduct a geographical analysis of social enterprises in Ireland. Based on this framework, and some of the characteristics of social enterprises presented in the literature review of this paper, six hypotheses have been developed.

Previous studies have suggested that social enterprises are influenced by their geographical context with differences in the spread of social enterprises in rural and urban areas ( Buckingham et al. , 2011 ; CEIS and Social Value Lab, 2023 ). Some studies stress that rural areas represent a fertile ground for social enterprises ( Steiner and Steinerowska-Streb, 2012 ) and that social enterprises tend to emerge and develop in regions experiencing government or market failure ( Woo and Jung, 2023 ). However, the studies of Buckingham et al. (2011) and Pinch and Sunley (2016) suggest a capital-city effect attraction for social enterprises due to its dynamic and innovative business environment, the presence of headquarters location of national social enterprises, greater demand for social enterprises goods and services and better access to institutional support, funding, knowledge and networks, therefore, more supportive social entrepreneurial ecosystems (see also Diaz Gonzalez and Dentchev, 2020 ).

States that the presence of social enterprises is significantly associated with the type of rural–urban areas.

States that the presence of social enterprises is positively associated with areas with lower population density and greater distance to services and amenities (remoteness).

States that the presence of social enterprises within the capital city (Dublin) is significantly higher compared to the national average and to other rural and urban areas of Ireland.

Previous research has also pointed towards the influence of the geographical context in the activities developed by social enterprises ( Mazzei, 2017 ; Smith and McColl, 2016 ). Looking at rural–urban differences and the sector of activities of social enterprises, research has highlighted the key role of social enterprises in community and local development in (remote) rural areas ( van Twuijver et al. , 2020 ; Olmedo et al. , 2023 ) and in providing services related to welfare objectives in urban centres ( Barraket et al. , 2019 ).

States that there is a significant relationship between the sectors of activities in which social enterprises operate and the type of rural–urban areas in which they are based.

States that there is a positive association between areas with lower population density and greater distance to services and amenities (remoteness) and the presence of social enterprises in the sector of community and local development.

States that there is a negative association between areas with lower population density and greater distance to services and amenities (remoteness) and the presence of social enterprises operating in sectors related to welfare objectives.

4. Methodology

Nationwide data on Irish social enterprises were obtained from a social enterprise baseline data collection exercise conducted in 2022. This baseline data collection exercise followed a bottom-up methodology in which a population of social enterprises for Ireland was built from social enterprises lists provided by 36 intermediary organisations and public institutions delivering social enterprise programmes [ 4 ]. The population of social enterprises included 4,335 organisations, geographical-location information was gathered for 4,234 social enterprises and data about their sector of activity was gathered for 4,329 organisations.

Location information of social enterprises was georeferenced using organisation’s Eircodes (postal code/zip code equivalent for Ireland), thus allowing for a precise geolocation. The Eircode was either provided by the social enterprises or when not available the address of the organisation was introduced on the website “Eircode finder” to obtain the Eircode. Geographical coordinates for each Eircode were obtained using ArcGIS Online. Once the geographical coordinates were obtained each social enterprise was mapped using the software QGIS [ 5 ].

Data related to the CSO rural–urban typology containing information about the type of area (six categories) and population [ 6 ] was obtained from the Ordnance Survey Ireland – Open Data Portal [ 7 ]. The rural–urban typology developed by the CSO (2019) used in this study was applied to small area levels. Small areas are the lowest level of geography for the compilation of statistics by the CSO in line with data protection guidelines and typically contain between 80 and 120 dwellings ( CSO, 2019 ). A shapefile with small areas ungeneralised – National Statistical Boundaries was used, this contains a subdivision of the territory of the Republic of Ireland into 18,641 small areas. Information of small areas was vectorised and mapped using QGIS. Information about the six rural–urban categories was joined to each small area within QGIS and a choropleth map was created to differentiate between the types of rural–urban areas. Colours from light green (rural areas with high urban influence) to dark green (highly rural/remote areas) were used for rural areas, whereas dark red was used for cities, light red for satellite urban towns and pink for independent urban towns (see Figure 1 ).

The statistical analysis of this study includes three variables: type of rural–urban area, presence of social enterprises and sector of activities of social enterprises. As the aforementioned six-tier typology combines population density with distance to services and amenities, the categories have been ordered according to their level of remoteness, creating a dummy ordinal variable in which cities are converted into 1 (less remote) and highly rural/remote areas into 6 (most remote). The presence of social enterprises was calculated by the ratio of social enterprises divided by 10,000 inhabitants, following international guidelines from previous social enterprises census/baseline studies (see, for example, CEIS and Social Value Lab, 2023 ). The activities of social enterprises were codified following sectoral categories from the Scottish social enterprise census. This decision was made given the similarities between the countries (Scotland and Ireland) and the long experience of Scotland in constructing this census.

Statistical analysis for this study was conducted using the software R, version 4.2.2, within RStudio. We conducted a descriptive analysis of the variables before undertaking bivariate analysis of the variables to test our hypotheses. Due to the (partially categorical) nature of our data, we used non-parametric statistical tests such as Kruskal–Wallis H test, including post hoc Dunn’s test, chi-square test and Jonckheere–Terpstra test to investigate our hypotheses. The specific tests used for testing each hypothesis are explained in the following section.

5.1 Descriptive statistics

Social enterprises are distributed across rural and urban areas of Ireland (see Figure 2 ). In terms of total number, social enterprises are often concentrated in counties with the most populated Irish cities, such as Dublin (17.9% of total social enterprises) and Cork (10.5%) (see Figure 3 ). However, when considering the ratio of social enterprises by population (social enterprises/10,000 inhabitants), higher ratios of social enterprises are found, namely, in the north and northwest of the country (see Figure 4 ) and in counties with a high density of rural areas, such as Leitrim (26.2 social enterprises per 10,000 inhabitants), Donegal (18.5), Monaghan (17.3) and Mayo (16.5).

The descriptive analysis of social enterprises in relation to the rural–urban typology (see Table 3 ), shows that rural areas present a higher ratio of social enterprises (10.8 social enterprises per 10,000 inhabitants) than urban areas (8.0). However, the ratios show important differences when analysing the rural and urban subcategories, with highly rural/remote areas having a ratio of 21.0 social enterprises per 10,000 inhabitants against the 5.9 social enterprises per 10,000 inhabitants of rural areas with high urban influence. Within urban areas, independent urban towns have a higher concentration of social enterprises (12.9), than cities (6.7) and satellite urban towns (4.9).

The descriptive statistical analysis of the sector of activities of Irish social enterprises also shows some differences between rural–urban areas (see Table 4 ). For example, over 20% of social enterprises within each type of rural areas focus on community infrastructure and local development, whereas only 7.9% of social enterprises in cities operate within this sector. On the other hand, approximately 20% of social enterprises in cities and satellite urban towns develop activities related to health, youth services and social care, whereas in rural areas less than 10% of social enterprises operate within this sector. Social enterprises in sectors such as training and work integration, and information and support services are more prominent in cities, approximately 10% of city-based social enterprises operate in these sectors, whereas these sectors represent less than 5% of the total social enterprises based in Irish rural areas.

5.2 Hypothesis testing

Based on previous literature we developed six hypotheses to be tested related to the distribution and sectors of activities of social enterprises in rural and urban areas in Ireland (see Appendix for the results of the statistical test conducted).

H1 stated that the presence of social enterprises (measured by the ratio of social enterprises per 10,000 inhabitants) is significantly associated with the type of rural–urban areas (operationalised following the six-tier typology developed by the Irish CSO). To analyse this hypothesis a Kruskal–Wallis H test, a non-parametric version of ANOVA suitable for assessing the differences among three or more groups of a categorical/ordinal variable (rural–urban typology) related to a non-normally distributed continuous variable (social enterprise ratio), was conducted ( Vargha and Delaney, 1998 ). The results from this test show a statistically significant relationship between the variables ( p < 0.01), supporting H1 . As the rural–urban areas typology is formed by six categories, a post hoc Dunn test (adjusted with Bonferroni) ( Dinno, 2022 ) was conducted to compare the relationship between each of the pair categories. The results from this test show a significant relationship between all categories except for “cities and satellite urban towns” and “cities and rural areas with high urban”.

H2 refers to the positive association between the presence (ratio) of social enterprises and areas with lower population density and greater distance to services and amenities (remoteness). The six rural–urban categories have been ordered into a dummy variable from 1 to 6 according to their degree of “remoteness”. To test the (positive) directional association between the ratio of social enterprises and the rural–urban areas according to their degree of “remoteness” a Jonckheere–Terpstra test, a non-parametric test similar to Kruskal–Wallis H test, but preferred when the groups are assumed to be arranged in order (ascendent or descendent), was conducted ( Ali et al. , 2015 ). The results show a significant positive association ( p < 0.01) between the remoteness of the rural–urban areas studied and the presence (ratio) of social enterprises, supporting H2 .

H3 refers to the significantly higher presence (ratio) of social enterprises within the capital city (Dublin) compared to the national average and to other rural–urban areas of Ireland. To test this hypothesis, first, we calculated the ratio of social enterprises for the specific SAPs belonging to the category “cities” within County Dublin which accounts for 6.2 social enterprises per 10,000 inhabitants. Although social enterprises based in the city of Dublin represent 16.4% of total Irish social enterprises, the ratio of social enterprises in the city of Dublin (6.2) is below the national average (9.0) and lower than in other urban areas, including other Irish cities of more than 50,000 inhabitants (8.3) and independent urban towns (12.9). The ratio of social enterprises in Dublin city is also lower than in rural areas with moderate urban influence (9.9) and highly rural/remote areas (21.0).

Alternatively, the ratio of social enterprises in Dublin city is higher than in satellite urban towns (4.9) and rural areas with high rural influence (5.9). To analyse the statistical significance between the ratios of Dublin city and the categories with lower ratios we used Welch’s two-sample t -test, suitable for comparing means of groups with unequal variances ( Lu and Yuan, 2010 ). The results show no statistically significant difference between these means ( p > 0.05), thus H3 was not supported.

H4 refers to the significant relationship between the sectors of activities in which social enterprises operate and the type of rural–urban areas in which they are based. Due to the categorical nature of both variables, a Pearson chi-square test (test of independence) was conducted ( Franke et al. , 2012 ). The results show a statistical significance relationship between the variables ( p < 0.01), supporting H4 .

H5 refers to a positive association between areas with lower population density and greater distance to services and amenities (remoteness) and the presence of social enterprises in the community and local development sector and; H6 refers to a negative association between areas with lower population density and greater distance to services and amenities (remoteness) and the presence of social enterprises operating in sectors associated with welfare objectives such as “childcare” and “health, youth services and social care”. We followed the procedure explained in H2 of using a dummy variable to order the rural–urban categories according to their remoteness. Social enterprises within the category “community infrastructure and local development” were used to test H5 . Data of social enterprises from two categories, i.e. “childcare”, and “health, youth services and social care”, were used to test H6 .

To test the directional association between the ratio of social enterprises in community and local development ( H5 ) and in welfare services ( H6 ) with the rural–urban areas according to their degree of “remoteness” a Jonckheere–Terpstra test ( Ali et al. , 2015 ) was conducted. The results show a statistically significant relationship ( p < 0.05) for the variables of H5 , supporting this hypothesis. However, results for H6 were not statistically significant ( p > 0.05), thus this hypothesis was not supported.

In summary, our statistical analysis shows support for four of our six hypotheses (see Table 5 ). The hypothesis supported by our statistical analysis show a geographical rural–urban pattern in the distribution of social enterprises in Ireland ( H1 ) with a positive statistically significant association between the remoteness of the area and the ratio of social enterprises ( H2 ). However, our analysis suggests that there is not a capital effect that attracts a higher ratio of social enterprises to Dublin city ( H3 ). The statistical analysis also shows a geographical rural–urban pattern between the types of activities developed by social enterprises and the type of areas where they are based ( H4 ), with a positive association between the degree of remoteness of the area where social enterprises are based and the ratio of social enterprises in the community and local development sector ( H5 ). However, our analysis does not support a negative association between the degree of remoteness of the areas and the ratio of social enterprises in activities related to welfare services such as childcare and health, youth services and social care ( H6 ).

6. Discussion

The aim of this paper is to explore the distribution and type of activities developed by social enterprises in different rural and urban areas in Ireland. The results from our analysis show distinctive rural–urban patterns in the distribution of these organisations. Our research advances previous regional analysis of social enterprises ( Buckingham et al. , 2011 ) through the provision of fine-grained statistical data at subregional level and with a focus on heterogeneous rural and urban areas instead of following regional/county administrative divisions. The use of the six-tier rural–urban typology and the geo-localisation of social enterprises provides detailed evidence which can be used as a base by regional development actors and public authorities to develop targeted measures for social enterprises in geographically diverse areas ( Mazzei and Roy, 2017 ; Steiner and Teasdale, 2019 ).

Our results show the positive association between the presence of social enterprises and the degree of remoteness (low density of population and low access to services and amenities). These results align with previous studies that suggested rural areas and regions characterised by state and market failure as fertile grounds for social enterprises. ( Steiner and Steinerowska-Streb, 2012 ; Woo and Jung, 2023 ). Our study does not support the hypothesis that the capital city, in this case Dublin, with its greater entrepreneurial and innovation ecosystem acts as a significant area of social enterprises development – at least relative to its population. This result contradicts the analysis of Buckingham et al. (2011) which stressed the greater presence of social enterprises in London compared to other UK regions due to its capital effect.

Our results show the relevance of social enterprises in “lagged behind areas” and their aim to respond to unsatisfied needs, especially of marginalised people and territories ( Olmedo et al. , 2023 ). The great presence of social enterprises in these remote territories has meant the development of a wide range of services and community infrastructure which otherwise would have not been provided to the local population ( Aiken et al. , 2016 ; van Twuijver et al. , 2020 ). However, the presence of social enterprises cannot be automatically related to a greater capacity of these areas to overcome their challenges. Previous studies on rural social enterprises have shown their great potential to contribute to a socially inclusive and territorial integrated development when cooperating with other development actors including for-profit businesses and public institutions; however, these previous studies also show the incapacity of rural social enterprises to change, by themselves, structural-exogenous forces affecting marginalised territories ( Bock, 2016 ; Olmedo and O’Shaughnessy, 2022 ).

Our analysis of social enterprises by sectors of activities in different geographical areas does not show a relationship between social enterprises operating in urban areas and their greater focus on welfare objectives, contrary to the findings of Barraket et al. (2019) . It is important to note than in Ireland (community) childcares represent an important number of social enterprises (over 25%) and these are spread across the whole territory without a clear distinctive geographical pattern. Descriptive statistics by sectors of activity show that social enterprises focusing on activities related to health, youth services and social care represent over 10% in urban areas and only approximately 5% in rural areas which would be more in line with the results of Barraket et al. (2019) in Australia and Smith and McColl (2016) in Scotland when comparing urban and rural social enterprises.

Our results also show a significant focus of social enterprises on remote and rural areas in community and local development activities. This aligns with previous research on rural social enterprises that stress the relevance of community social entrepreneurship in rural territories ( Peredo and Chrisman, 2006 ) and the important role of rural (community-based) social enterprises in local development ( O’Shaughnessy et al. , 2011 ; Steiner and Teasdale, 2019 ; van Twuijver et al. , 2020 ). The significant developmental role of social enterprises in rural areas aligns with a key feature of rural social enterprises, which is their tendency to merge social, economic and/or environmental aims, contributing to an integrated territorial development ( Olmedo et al. , 2023 ). However, this significant focus of social enterprises in rural areas on community and local development activities often implies the development of basic infrastructure and services that are usually provided by public administrations in urban areas ( Bock, 2016 ). Thus social enterprises can, in this instance, be interpreted as a substitute arising from the absence and/or retrenchment of the state and public services ( Roy and Grant, 2019 ); this, in turn, can create an overburden to the citizens of these areas and increase the disparities between those better equipped and vulnerable social groups and territories ( Bock, 2016 ).

7. Conclusions, limitations and further research

This paper explored the distribution and sectors of activity of social enterprises in Ireland against a six-tier rural–urban typology that combines population density and access to services and amenities, adding a timely contribution to the body of geographical research on social enterprises. We suggest that the combination of national data of social enterprises with geographical tools and data at subregional level contributes to the methodological advancement of the field of social enterprises, through the provision of tools and frameworks for a nuanced and spatially sensitive analysis of these organisations. Moreover, this study contributes to testing, through a quantitative analysis, hypotheses developed from the findings of previous geographical research on social enterprises.

Our findings show geographical patterns in the distributions of social enterprises, such as their greater presence in highly rural/remote areas and the lack of a capital city effect in terms of density of social enterprises. Our analysis also shows a geographical rural–urban differentiation in terms of sectors of activity, with social enterprises in the community and local development sector being especially relevant in rural areas. Against this evidence, we conclude that social enterprise policies should incorporate territorially sensitive and place-based measures that account for the diversity of rural and urban areas. To this end, the alignment of social enterprises and rural development policies is a key aspect for harnessing the potential of these organisations in rural areas. However, we also conclude that there is great scope for the development of social enterprises in specific sectors in rural and remote areas, such as the creative industry, sustainable agri-food and the circular economy. The development of social enterprises within these sectors is linked to fostering a more socially and territorially inclusive society, but also to wider aspects related to the twin (digital and green) transitions.

This study is not absent of limitations. Social enterprises are context-specific, and the rural–urban typology used in this study was created by the Irish CSO with specific criteria. This makes international comparability difficult and any generalization of the results from this study to other contexts/countries should be taken with caution. Interestingly the Scottish Social Enterprise Census (latest version is of 2021) also follows a six-tier rural–urban typology, showing an important presence of social enterprises in remote rural areas; however, the use of different indicators for developing the Scottish rural–urban typology does not allow for a rigorous comparison with the data shown in this study. Recently developed methodologies such as the Global Human Settlement Layer by the Joint Research Centre of the European Commission ( Dijkstra et al. , 2021 ), which harmonise indicators for urban and rural areas to support consistent international comparisons across countries represent an interesting avenue for further research that compares geographical patterns of social enterprises in different countries. In this regard, the increasing amount of geolocation information and geographically sensitive data collection on social enterprises, and more generally on social economy organisations, can also represent an important advancement for future research.

A final suggestion for further research relates to the combination of geographical and institutional frameworks for the (quantitative) study of spatial patterns in social enterprises that can inform place-based social enterprise policies. This study can be further developed by isolating specific clusters of social enterprises at regional level and exploring their impact on the development of their areas and the critical factors supporting and/or hindering this impact.

Map rural–urban typology for the Republic of Ireland

Map of social enterprises by rural–urban typology

Map total number of social enterprises by county

Map ratio of social enterprises by county

Summary of literature on geographical research on social enterprises