business plan for web development company

Website Design Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their website design businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a website design business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Website Design Business Plan?

A business plan provides a snapshot of your website design business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Website Design Agency

If you’re looking to start a website design business, or grow your existing website design business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your website design business in order to improve your chances of success. Your website design business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Website Design Businesses

With regards to funding, the main sources of funding for a website design business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the most common form of funding for a website design business. Venture capitalists will usually not fund a website design business. They might consider funding a website design business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for website design businesses.

Finish Your Business Plan Today!

If you want to start a website design business or expand your current one, you need a business plan. Below are links to each section of your website design business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of website design business you are operating and its status. For example, are you a startup, do you have a website design business that you would like to grow, or are you operating website design businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the website design industry. Discuss the type of website design business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of website design business you are operating.

For example, you might operate one of the following types of website design businesses:

• WordPress website design : this type of business builds websites with WordPress, due to its capabilities, plugin options, and templates.
• Custom website design: this type of business involves developing both the front end and backend of a website using coding, programming, databases, forms, etc. without a content management platform.
• Other platform website design: this type of business uses a variety of other platforms to develop specific types of site, such as e-commerce. Platforms like Shopify or Squarespace make specific site development relatively easy.

In addition to explaining the type of website design business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of websites launched, the types of sites developed, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the website design industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the website design industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your website design business plan:

• How big is the website design industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your website design business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your website design business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: large corporations, small businesses, nonprofits, government entities, and individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of website design business you operate. Clearly, large corporations would respond to different marketing promotions than nonprofits, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most website design businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other website design businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes individuals who prefer to use template-based platforms to build their website on their own, or from dedicated in-house design teams.

With regards to direct competition, you want to describe the other website design businesses with which you compete. Most likely, your direct competitors will be website design businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific site types (i.e. content sites, e-commerce sites, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide either a wider range or more specialized range of services?
• Will you offer features such as social media integration?
• Will you provide superior customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a website design business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of website design company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to WordPress site development, will your website design business provide custom design options?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your website design company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you primarily interact with clients online and/or at their home or place of business? In this section, discuss how your location will affect demand for your services.

Promotions : The final part of your website design marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your website design business, including marketing, providing consultations, programming, troubleshooting, keeping abreast of new technology, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to launch your 100th e-commerce site, or when you hope to reach $X in revenue. It could also be when you expect to open a website design business in a new location.  

Management Team

To demonstrate your website design business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing website design businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in programming, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you complete/launch one website per week, or will you have teams working on multiple projects at once? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your website design business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a website design business:

• Office build-out
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as computers and software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of the services you offer.  

Putting together a business plan for your website design business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the website design industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful website design business.  

Web Design Business Plan FAQs

What is the easiest way to complete my website design business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Website Design Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of website design business you are operating and the status; for example, are you a startup, do you have a website design business that you would like to grow, or are you operating a chain of website design businesses?

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Web Design Business Plan

If you are planning to start a new web design company, the first thing you will need is a business plan. Use our sample web design business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new web design firm, spend as much time as you can reading through some examples of software and mobile app-related business plans.

Reading sample business plans will give you a good idea of what you’re aiming for, and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample web design business plan for you to get a good idea about how a perfect business plan should look and what details you will need to include in your stunning business plan.

Web Design Business Plan Outline

This is the standard web design business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Keys to Success
• 3-Year Profit Forecast
• Company Ownership
• Start-up Summary
• Startup Cost
• Funding Required
• Existing Services
• Service Description
• Sales Literature
• Fulfillment
• Future Services
• Target Market Segment Strategy
• Market Trends
• Market Growth
• Service Business Analysis
• Business Participants
• Market Segmentation
• Competitive Advantage
• Marketing Strategy
• Marketing Programs
• Pricing Strategy
• Promotion Strategy
• Sales Strategy
• Strategic Alliances
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

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After getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your web design business plan pdf and doc file . It’s the fastest and easiest way to start writing your business plan.

Download a sample web design business plan

Need help writing your business plan from scratch? Here you go;  download our free web design business plan pdf  to start.

It’s a modern business plan template specifically designed for your web design business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Options and Tips for Creating a Web Design Business Plan

Don’t get too intimidated by writing a web design business plan, a lot of it just means getting down onto paper things you likely have been considering anyway. According to Entrepreneur “Writing…

Estimated Read Time:   40 minutes

Don’t get too intimidated by writing a web design business plan , a lot of it just means getting down onto paper things you likely have been considering anyway. According to Entrepreneur “Writing out your business plan forces you to review everything at once: your value proposition, marketing assumptions, operations plan, financial plan and staffing plan.”

If I can do it – and go from 1 to 10 people in three years, you can too 😉 My wife will tell you… I’m no genius.

Table of Contents

Main Points in a Web Design Business Plan Outline:

1. business concept –.

What is the web design industry like in your immediate area and region? What are the high-level possibilities for the success of your web design business? What are the prime differentiating factors and how you will set yourself apart from the competition?

2. Who is the market for your web design firm?

Who are your customers? Are you serving only mid-sized businesses? Only editorial publications? Churches? Non-profits? Teenie tiny mom and pop shops? Fortune 500 companies? What niche are you looking to serve? What is the demand like for the service? And this leads us into our next question.. What does your pricing need to look like to serve these customers? And it’s not always getting your price down into affordability; maybe you need to price higher so that your company seems more professional and that you can offer above and beyond service. “Price high and justify.”

3. Income and Cash Flow Statement, Balance Sheet etc.

“Start by estimating the revenues generated by an average sale. Then subtract the costs that change with each transaction, like sales commissions and costs of producing the products sold. The result is your “unit contribution.” Next, predict your monthly overhead, or expenses that don’t vary directly with sales volume, such as rent, salaries, utilities, legal fees, and accounting expenses. Finally, divide your monthly overhead by your unit contribution. That number will tell you how many transactions you’ll need per month to break-even.” From this article on Inc. of The Basics of a Business Plan by the Numbers.

Get started with this One Page Web Design Business Plan

General Principles for writing a Web Design Business Plan:

1. Keep your business plan short and simple.

Go for it right now with this One Page Web Design Business Plan .

2. Use visual charts to quickly show key numbers.

3. Do what you do best, and make it look professional.

4. Ask key questions like what will be it’s annual revenue in a year, and in 5 years.

5. What things can I delegate? Sales, Technical or others? How will you attract these people to help, and what will be your key differentiators of process and culture?

6. Is the business plan going to help you raise money? 

7. How much of an initial investment will the business need?

Tools for Creating a Business Plan:

1. LivePlan.com – Visual planning tool, helpful if you really don’t know where to start. It will give you the sections and the template is already there.

2. The Art of The Start 2.0 (Book by Guy Kawasaki) – “It’s most relevant for technology or IT companies, but he has a way of writing that’s very clear, very to the point. There’s not a lot of pedantic info that you’ll find in textbooks.”

3. Score – Business Planning Templates –  Quickly assess your marketing plan, Free business listing list for search engine optimization, Marketing must haves etc.

Thank you for reading! Share the love. 🙂

Keep the content coming, by tweeting this.

Other Links related to Web Design Plans:

• Web Design Sample Business Plan – Executive Summary
• 9 Steps to starting your freelance web design business – Business Tuts
• Plan a Web Development Business Part Two- BPlans
• How to Make a Business Plan for a Website Development Startup – Color Whistle

Getting Your First Web Design Clients

My first web design client was my future mother-in-law, a real doozie. A non-profit, I was paid $500 and an iPad. I’ve also been paid as little as – negative $ for making a website, because I was so eager for real world experience. Do you want a website? I want to give you one.. just let me pay for your hosting and I’ll make the website out of the salt from the sweat of my children.

Don’t sell yourself short. Charge a decent amount.

So the first real website I sold was a couple months later. I was just learning WordPress and I sold a site for 10 monthly payments of $250 dollars. Because it was a fairly simple marketing website and didn’t have a ton of custom features on it, this was actually a pretty solid deal for a starting out web designer.

The first half of selling yourself as a web designer is evidence. Let’s see the goods.

Make sure you have a decent portfolio out there, that you made yourself..

I don’t care if it’s on WordPress, straight HTML, or Ruby on Rails. Get that thing out in the open, give it the best you got and make sure it shows the best of your best work. Code up a non-profit’s website for free if you have to, and show as many real projects as you possibly can. I iterated on my website 3 times, with 2 live at my domain before I ever got my first real set of clients. It doesn’t need to be perfect, it just needs to exist.

Here’s my site I made in 2012 (click here to see it in the Internet Wayback Machine):

Here’s the site in 2013 (click here to see it in the Internet Wayback Machine):

Yes.. I agree my portfolio was a little weak at this point, but guess what? I was getting clients. I wasn’t by any means, raking them in, but people I knew were coming to me and asking if I could help with their website or help them make a new website. I was eager to be of service, and make enough money to stop bussing tables.

Let the world know you’re making websites now.

Change your job on Facebook to ‘Self Employed Web Designer’, change your LinkedIn –  don’t put Aspiring Web Designer in your Twitter profile, put Web Designer. You’re a big boy (or girl) now. I personally took a good hard running jump at web design, and with one client and one month covered in expenses jumped out into the market as a web designer. No more restaurant job (which for me didn’t pay THAT well anyways.) When people hear that’s what you do, and you take a friendly and helpful attitude when they reach out, or you offer your services you can quickly earn some awareness around the new service you offer.

Don’t wait until you have it perfected, just go for it.

I’m not suggesting you make the new 3M website, or try to sell yourself as a ten year veteran of website design. You can, however, say you will go above and beyond for a client as you are starting out fresh and will do everything in your power to make them an excellent website. If you’ve created a couple of examples, then that can help adjust expectations and although you may need to put ungodly amounts of time into your first couple websites you will earn your chops in the struggle. You’ll figure out how to z-index a logo over the top of overlapping nav div.

In defense of the designer-developer.

Yes, I’m suggesting you will have to write code. Can you sell a website for $2,500 dollars and give half of it away to a front-end developer when you’re starting out? Perhaps, perhaps not. I personally couldn’t, and so… I learned to code. Basics at first, how to modify WordPress themes ever so slightly with CSS. Then cutting and splicing bits of PHP, then eventually writing my own themes from scratch. This is why I suggest having a couple of websites under your belt before really having someone pay you for your web design services; you can find the rhythm that works for you. If you are an epic visual designer who can confidently charge $5,000 for your first website you could potentially find the right person to develop it for you and you can pay them adequately to make it good. It’s really to each is own, because I preach design/development, and you have an equally right  person 2 doors down who wouldn’t touch a CMS to save his life. Literally … my old neighbor above me would sell sites for 7-8k and I thought he was an internet god. He would write the HTML, CSS, and Javascript (In Dreamweaver, hello throwback,) and then outsource custom Content Management System development for 2k. I just wanted to learn how to not pay that 2k .

Other ways to promote your new web design business

• Look for ways to trade your services for advertising : I sold my services in an auction by a Minneapolis newspaper  in exchange for adspace in their lifestyle magazine VitaMN.
• Get every viable social media handle/url under the name you’re using to freelance , promote yourself vigorously on TWO of these, and understand you’re not going to do ALL of them well .
• Make a list of all the acquaintances who have small businesses, and that could use a website. Send them a quick note, and always be of the mind that you’re there to be of service – not sell.
• Go old school and create a flyer : I put boots on the ground and peddled my wares (a one page services sheet – without pricing on it) around every business that I could open the door to in my area of Uptown Minnesota. I focused on what I did that was different. Alot of times this is personal service, since you likely have less clients and more time and attention than alot of web design shops in town. – To be perfectly honest, this didn’t get me a client. Maybe what I’m really suggesting here is hustling your ass off and being as present as possible… take every opportunity to share what you do until you gain momentum.
• Put out content on a blog on your website and promote it on social media : Don’t sell dude. Don’t do it. You can still see my oldest posts on this blog that are salesy… it’s not going to kill your blog, but it’s really boring and no-one wants to read those. Just give as much value as you can, share your experiences and focus on the ONE SERVICE you are really trying to sell and things you’re learning in that discipline. Use it as an opportunity to dig deeper into your craft, and to share as you go.

Price High and Justify

After you promote the living shit out of yourself on social media, talk to your long lost friend with a supplement or house painting business, and make a few mistakes it’s time to price high and justify . You have to charge what people will pay, but as soon as you can push that number up as high as it can reasonably go. Why? If you have high prices it means you can make more excellent work! Justify the price with above and beyond service and you’ll feel great about what you do. Your work will mean more profitable businesses that benefit from the excellent websites you make. It feels good to help people feed their families by helping them get the word out about what makes their business special. And in the end, that’s what it boils down to for me.

Make Sure Your Process Differentiates You from Competitors

It’s important to recognize what your business’s competitive advantage is, and unless you want to build a business that depends upon what’s special about YOU as an individual you have to draw out and nurture the special things about your process. To focus on your own unique specialties alone builds a prison fortress around you, and if you ever want to hire or contract out parts of the business you’re stuck with a business that only works with you sweating away at the center of it; the wizard behind the curtain, slowly getting too tired to perform at the same level.

So for me the key pieces of my web design process as I am learning to define them are:

1. responsiveness to changes that clients need..

– Example: Client asks for a lighter color scheme in development, instead of fretting we work hard to satisfy the request and push back when appropriate to keep within a reasonable budget.

Key to fulfilling: Web design services should not be dirt cheap, and if they are they aren’t taking into consideration the time it takes to build something fully customized for the business’s needs. Templated solutions get generic unfulfilling results. (However, I still feel that for some customers templated solutions such as Squarespace.com and WordPress Themes from Themeforest without custom code can occasionally fulfill their needs and suggest that they try those routes if their budget doesn’t allow to really hire someone to do it right.)

2. Examining the overall market for the client and tailoring the content on the site to the scenarios that could be useful to their favorite kinds of clients.

– Example: Your site is serving people who just suffered hail damage to their home, we assess that a key to surprising and delighting these types of customers is serving up content that is about how to buff out hail damage on their car.

Key to fulfilling: It’s crucial we think about the psychology of the people coming into the site. This is the number one question we ask when making a website: “how can we serve your ideal customer with this content, this imagery, the messages we’re sharing and the story we’re telling.”

3. Building out the main service pages of the website in the hope that the content will attract new customers, making key items like ‘contact us’ and ‘buy now’ super easy to access on the main promos, sidebars, and at the end of content.

– Example: Adding bigger content pieces after key visual blocks on service pages so that the service page is indexable by Google and people who want to really dig into what you have that option. Big old juicy buttons that say “Contact us now” or “Request a quote” are super obvious and surrounded by trust factors such as positive testimonials, industry badges, a phone number, or 3 key differentiating features in bullet points.

Keys to fulfilling: It’s important not only to think about how people are going to perceive this site when they get there but how they are going to get there in the first place. By thinking about big content pieces that could provide big value for the client during the design process, the website can be built in a way that emphasizes and makes those big content pieces that are serving a real need available and to the forefront of the site with menu structure, and other pieces of navigation and structure.

4. Imagery is outside the box, and elicits a positive emotional response from key individuals your business is targeting.

– Example: A Death to Stock Photo image that feels less stock photo-esque and more candid than most stock photos.

Even better, you and your storefront, your set of tools. An ACTUAL satisfied client, smiling and holding your product or enjoying your work.

Keys to fulfilling: Often this involves imagining what a positive interaction between your business and your client will look like. Is it you sitting with them, them smiling, and a chart of upward momentum on the computer screen in front of you? Is it freshly cut grass without them lifting a finger, so they get to smile and sip fresh lemonade on their porch? This is the story we want to display. We want the imagery to feel candid, real and maybe even a bit unusual. But a visitor should be able to see it and think to themselves, I want to be there. They should be able to imagine themselves in the place of the person pictured on the site.

5. The copy is written in a way that quickly explains the core benefit/value from your product or service, invites the visitor to participate, and explains why it will be awesome for them.

– Example: A moving company could say “Your back will thank you, call us for a custom quote today.” A remodeling company could say, “You’ll feel as good as your home will look.” with a call to action button that says, “Get a quote for a fresh look.”

Keys to fulfilling: Never be generic! Shake out the cobwebs in your marketing brain right now. Seriously, every single product or service has a unique and special story behind it, and the customers you serve need to know why anyone would choose you . Why have they in the past? I speak to the business owners and people representing businesses in their marketing teams, and I ask: “Tell me the story of positive customer experience, that you’re aware of.” What does that look like. Tell that story on the site. The more you get curious about these stories and the core benefit a product or service is providing, very few things are truly boring. The more you get interested in the story of the product or service, and tell that positive experience story the more you’ll see that almost anything can be interesting.

And the moral of the story is:

As you can see, the key differentiating features of this design process is a personal connection, customizing the solution to the industry and those specific businesses prime differentiating features, and enthusiasm. That enthusiasm through every piece of the puzzle is crucial. It’s important to note at every step of the process that this is for a business composed of REAL PEOPLE, whose food and shelter depends on telling the story to the world, and REAL PEOPLE who benefit from the product or service being served. This is the real end value. So anyone I work with, or for feels that: the enthusiasm and the genuine intent to provide value. This is key to this design process. 

How to Speak About Design to Establish Trust

“I thought you might like the flourishes in the header, it has that bohemian, natural feeling you were talking about when we first met up to discuss the project.” = FIRE ME . “Thought you might like,” “Going for that feeling,” and “I was inspired to take a fun direction,” all scream of whimsical dainty little artist types who could literally die from the harsh realities of designing for real economic pressures. The real economic reality is that families food and shelter depends on the success of a business, and a key component of how a business does is how that business presents itself to the world through design.

I’m not saying you can’t feel a feeling and apply it to your work in design, but design isn’t art. It is meant to solve real world problems. So instead of focusing on your feelings while presenting to the client, focus on design principles, web design best practices, and the persona’s and scenario’s you established during your discovery phase. Focus the conversation around:

• Design Principles
• Web Design best practices
• Persona’s and scenario’s

Why do design principles even matter?

I’ve had a couple situations lately, where someone seems to be questioning why a font choice even matters. They rolled their eyes when I mentioned a study that called Baskerville the most trusted font. It got me thinking. How am I presenting this wrong? Because I know in my heart of hearts that design matters. <- FIRE ME,  but I can’t seem to always make it dead obvious to people I’m presenting work to.

I want to show them two ads side by side, one with high quality fonts that were chosen with serious intention and one with quickly chosen free fonts , and ask them which of them makes the product they represent seem more expensive, or which one makes the product seem more quality. Because good design does indeed represent products and services in a better light, and makes them seem more high quality. You know that, and I know that, but:

But how do we make the value of design dead obvious?

1. Resolve to help them find solutions to pain points. – Your website looks like shit on mobile, let’s fix that. Your logo has gradients and shadows in it to the point it’s hard to use on shirts and in other simple ways. Let’s address those and work from there how design can help solve problems you’re aware of now. Maybe it expands from there; as a designer, you’re a problem solver and the more you can identify and come up with creative and solid solutions for, the more design solutions you get to get paid for.

2. Dive into their world and become aware of what they value. – For web design you might realize the client cares more about looking cool than contact form submissions. You might realize they value their relationship with their family deeply, that a certain type of customer is their favorite . Once we realize what they care about deeply… pause pause pause …we can help them communicate those values through the design.  By diving in, visiting their shop, asking a lot of questions, and being present we can then better let them know how good design will help them do that.

3. Focus on the things they do understand like ‘Trust factors’, ‘color psychology’ and ‘telling the story.’ – ‘We have to tell the story of your business better,’ is going to resonate with some people better than my fascination with the font Baskerville. Even though I deeply care about typography, it’s just not always as accessible of a topic, or as interesting to clients. What they do understand is how adding a Better Business Bureau badge next to the contact form will help increase the likelihood of people contacting them, and how blue is associated with trust and how green get’s associated with natural, fresh, or innovative. This really depends on the particular client, as some clients can go deep without a lot of prep.

Let’s circle back for a bit and make sure you’re working with the right kind of client:

The client defines the value and the designer discovers it. Ask the client what their business or organization does and why is it important to their target audience. If they don’t give you a quick comprehensible answer they are not ready to work with a designer or an agency. If they do answer the question you should next ask them what success looks like and what their goals are. DO NOT lead them toward what you think success might be. Let them define it.

When you get their feedback, dig deeper. A good way to do this is by asking who their target audience is and what their target audience needs are. If they can’t answer this they are not ready for the value a designer or an agency will provide. The client needs to have experience communicating with their target audience in order to set proper goals. If there’s no goal, how will you know whether or not a project is successful? Here are some red flags to look out for in the beginning stages of communicating with a potential client. I asked a fellow designer, Brenna French to share some thoughts on this issue:

“You sit down at a coffee shop excited to talk to a potential client about the project and the first thing they say is, I want to build a website how much would that be? This is a red flag because this means their mindset is already focused on getting a deal and not on the value you can provide for their business or their target audience.

This goes both ways in the relationship by the way, you never want to position the project or conversation around money. If you talk about money right away this shows the client that you are money hungry or desperate for work. Remember you are a professional and you are serious about your work and the value you can provide. Positioning the conversation around value sets the tone for the whole relationship in a positive way.

Say you get past that money conversation and everything is going well so far so you start talking about the project. The client starts to explain that they are wanting a one-page website design and they also want the main colors to be blue and orange because to them those are beautiful colors, oh yeah they also want a picture of themselves in the main header. This is a red flag because they have too many ideas of what they are visually wanting the end product to look like.

As a design professional, I don’t want to execute the client’s wants in mind. I design the best possible solution for the client’s target audience so the client will reach their business goals. From my experience, a client that has a specific visual direction is difficult to work with. Position the conversation around value. By the end of the conversation, you both are excited to get started. You set clear expectations and attracted the client by positioning the conversation around value.”

– Brenna French

Ask these questions of new possible clients: Is the client sure of their target audience?

Is the client aware of their target audience’s needs?

Are they able to answer right away, what is it that you do and why is it important to your target audience?

Do they start talking about their budget right away? (If they do it might be a red flag – try to change the conversation to talk about value that you’ll provide, not an arbitrary number you come with on the fly without fully understanding the project.)

Do they give off the impression that they understand you’re the expert, that they understand that are only responsible for Content – and Business Goals?

Do they have alot of ideas already about how the website should look? – A possible red flag.

That last one is challenging, and occasionally working for small businesses it’s important to kindly educate your clients on what is your responsibility and what is yours. But needless to say, if they come out of the gate giving strong layout suggestions and explaining their specific vision for look and feel you’re being pigeon-holed into the position of technician implementing someone else’s design, not the dynamic problem-solving designer.

Ways to talk and words to use

Talk confidently and make sure to include examples of previous work where you solved a specific goal-oriented problem. Now is the time to ask what their primary objective is, and to set up a metric for the design you’re working on currently. 100 e-mail list subscriptions, 15 contact form submissions by legitimate prospects, 20 sales the first three months of launch. Make specific goals have a date attached to them. Gathering this information after the design should be part of what you’re being paid to do, and part of what you’re selling.

Do user testing on the old site when they come in, if it’s worth testing. Talk about testing critical things. Words and phrases to use: research, effective, goals, trust-worthy, tell your story, appeal to your core demographic. Always do research on their industry before getting into the site design. Their competitors, and brand positioning. By doing this you better understand what they are up against and you position yourself as the expert with a unique understanding of their dilemma. This is another reason to hold off giving a price for the work until you fully understand the problem at hand.

Share research. You don’t always have to have it on hand when you are discussing a particular issue. But you should do your due diligence, if they want a pop-up newsletter subscription box then you should be able to go find the research on which way of doing that is most effective (right away, timed, or exit intent,) or general tips on making a pop-up effective. I find it especially effective to share these bits of research right before you show the design at all. Come up with three pieces of research to support points that might be contentious or that push their comfort level on the design. Share them briefly before going over the design.

When you get into showing the design, avoid the real estate tour; ‘here’s the logo,’ ‘here’s the nav,’ etc. Go straight for the heart of why the design serves their goals. Talk about flow and conversions, and especially focus on how the design presents their story in a unique and compelling way to appeal to their core demographic. Never ask for feedback, ask if they have any questions. In this way, you can further ingrain yourself in their mind as an expert. I think of it as a bit of swagger. Humble swagger, but you have to have some swagger in this industry.

Content Strategy for Web Designers to Attract Ideal Customers

Devising a workable and effective content strategy can be difficult for any company or brand, as the needs and desires of readers, clients, and businesses always vary from individual to individual, and from day to day. With a bit of work and the following content strategy guide to get you started, you should be well on your way to developing a stellar web design content strategy ! The most important part is that you start, and these practical and actionable strategies will help you get your ass in gear.

Begin with an Introspective Evaluation

Before taking that first step down the road of content creation, the best tactic is to initially spend some time to evaluate where your company, your content, and your brand currently stand. Begin this evaluation by honestly answering a few simple questions:

How is our brand currently perceived in the marketplace?

What are good and bad aspects of the brand’s existing content?

What content-related goals would we like to achieve?

How does our brand match up to other web design competitors?

With these basic questions answered about your brand and where your company currently stands, you can move onto an overall content strategy design by answering “The Five Ws”:

Who is the audience of our content?

When should particular content be available?

Where (in which channels) should the content exist?

Why is the content relevant (or) why will the audience care?

What is the message or purpose of the content?

For example, throughout this article I’ll illustrate examples with a fictional up-and-coming web design firm called Green Lemon Design. The Green Lemon team — who are looking to establish themselves in the web design market as a talented, young, and energetic choice for lower to mid-tier web designs — might answer these questions in the following (simplified) form:

Potential clients: Users seeking low- to mid-range website design and consultation services.

Existing clients: Users who have worked with us in the past.

Most content on the website should be available 24/7, while content that is time-sensitive (such as a month-long new client special deal) can be temporary.

Onsite, Blog, Email, Twitter, Facebook

The audience should be seeking professional and affordable web design services that we can offer (for potential customers) or additional customer support and services (for existing clients).

To inform and educate our audience on the skills and capabilities of our brand, to impress with our past successes and portfolio, and to establish good rapport and relationships with both potential and existing clients.

Establishing Brand, Voice, and Tone Guidelines

With the basic questions answered that inform you of a need to change your content strategy , now is a good time to evaluate the brand, voice, and tone guidelines you’ll utilize throughout the content.

Brand guidelines can cover logo design to color pallette and everything in between. For content strategy , the best places to start are:

Fonts and typefaces : What fonts will be used throughout the content? How about sizes for various elements (paragraphs, headers, testimonials, etc)?

Colors and palettes : What colors best suit your brand or company and can be utilized throughout the content? – Example above includes a distinctive color palette that could be applied to other elements.

Images and logos : Which particular static images or logos should be prominent throughout the content? – It’s useful to repeat symbols such as the ‘greenish lemon’ throughout this piece. This may be particular to the content you put out on your site in general, or a particular blog post or content hub.

Videos and animations : As above, are there any video clips that should be frequent or readily available somewhere in the content?

Voice & Tone

Determine early in the process what kind of voice and tone you wish to attach to your content and thus associate with your brand. This can be difficult at first, particularly without much in the way of experienced writers on staff, but finding an appropriate voice can be a huge boon to your content strategy as a whole.

For example, Green Lemon Web Design may elect to take on a very informal, even humorous tone throughout their content. As a young and fresh company, they may feel most comfortable keeping their tone light-hearted and fun, to attract the business and clientele of smaller, younger companies like themselves.

Onsite Content: The Bread of Your Content Strategy Sandwich

Time to get down to the real core of your content strategy by first devising the outline of content that should exist onsite. Remember, anything  that exists on the company or brand website (with the exception of the blog) is considered onsite content and should be under your complete control.

For our fictitious Green Lemon Web Design, the outline for onsite content strategy might include the following sections:

Voice & Tone : Errors/alerts, testimonials, FAQ, portfolio should have a fun and humorous tone, while a more serious, business tone is necessary for transactional and billing-related messages.

Images : In addition to the logo and color palette established previously, we’d like some professional photography to splash through the core onsite pages (about us, contact us, etc), but with a refreshing twist: Each photo should contain a small green lemon strategically placed and tucked somewhere in the graphic, to bring a branded element into the design for brand awareness and maximum impact.

Portfolio : A list of clients we’ve assisted in the past with small testimonials from business partners from each when relevant.

About Us : Details about how Green Lemon came to be, including headshots of all employees with short, fun bios from each. Employees must provide a quote (think high school graduation yearbook quote, or ask a curious question to get your team showing their true colors.) In my experience looking at analytics for a lot of sites, people visit these pages more than you might initially think. It make sense, because we want to know about the people in your business. Tell us more, give us the inside scoop, tell your story.

Contact Us/Get a Quote : Standard form with name, email, and (optional) telephone fields for potential clients to get in touch. Should we include our company promise to establish return correspondence within 4 hours?

FAQ : Answer basic questions, primarily focused at potential customers. What is our typical turnaround time? What post-design support can we offer? Include a handful of fun and humorous questions at the end as well.

Services : Describe all services we offer, broken into categories (consultation, marketing, technology, industries, etc).

Errors & Alerts : 404 error should be squeezed green lemon with one final drop of juice falling out. Logged in clients with unread messages or invoices should see amusing flash message on each screen until dismissed. Little alerts and responses to contact form inquiries can be an opportunity to show a bit of the companies friendly, human character as well as display being adept with technology and attention to detail.

Blog Posts: That’s the Good Stuff

While strong onsite content is of course critical to the success of any strategy, very often the real meat and potatoes of your online presence is contained within the blog. The blog offers an avenue for expressing ideas and sharing content that is timely, relevant, and inspirational for the audience.

A blog is also a more appropriate channel to take risks — even slight ones — with the content your brand produces. Blog content can be anything from industry news and competitor-vs.-self comparisons to tutorials and how-to guides.

A successful blog is a channel for content that relates to the brand or company, but then extends well beyond the purview of the brand to provide relevant and interesting content for the audience to consume.

Don’t get caught in the old-school idea of a blog, where one or a handful of curators post personal stories and anecdotes. While that type of content is certainly acceptable and sometimes appropriate to a modern blog, try to expand the content well outside the bounds of that traditionally small umbrella.

For example, Green Lemon might highlight some potential blog ideas for their new web designer content strategy :

Leveraging Influencers

A post discussing highly influential creatives in the design space and how they have inspired Green Lemon and other designers. We should emphasize the great projects these creatives have worked on over the years to entice our readers by illustrating how Green Lemon understands the industry and that our team (or freelancer) strives to meet the same standards of excellence.

Discuss the importance of social media contact, even amongst these influences, by tagging them on Twitter with a link to the blog post. An ideal tactic is not to directly ask a question of the power user in question, but to ask a question of our general Twitter audience (e.g. “Designers: How has @Influencer inspired you in your own projects? #GreenLemonDreaming”).

Content Hub Posts

Posts that emphasize a highly-curated and relevant series of links and posts found elsewhere that relate to a particular topic, such as web design. Since a popular group of articles gathered in this singular “content hub”-style post will drive a lot of SEO traffic and referral linkbacks to our site, we can be confident that the effort in putting together these posts is worthwhile and will generate a great deal of buzz and traffic for Green Lemon.

Emphasizing Keywords

As a relatively new company, we cannot be afraid to try emphasizing localized keywords to drive interest and traffic to Green Lemon and bring in potential clients.

A great technique is to create a series of blog posts that highlight particular keywords and heavily focus the relevant aspects of the content on those keywords.

To drive localized traffic we can start with “Web Design in Minneapolis” and “Web Design in Minnesota,” which should feature some location-specific content mixed into the standard information. This can be as simple as pictures or mentions of local attractions in the city or state that residents of these areas who read the article will relate to.

Conversely, we’ll need more broad language and images to accompany our post about “WordPress Web Design,” which should shy away from localized content but instead contain information solely about the techniques and technologies (CMS organization, colors/typefaces, content release schedule, etc).

Inactivity is a Death Sentence

While the initial questions and answers when getting started in the content strategy process as seen above might seem at first to provide only a very rudimentary insight the steps to implement a strategy, there is one key lesson to learn when it comes to anything related to content: Don’t get bogged down by the minutiae and thus never take action .

The biggest mistake anyone can make when it comes to content strategy is to be too passive, to over-assess and over-plan to the point of inaction. Particularly in the online space — where content moves at the speed of light (both figuratively and literally) — failing to act at all on a new content strategy is far worse than taking action and modifying or adjusting the content strategy plan as you learn and grow along the way.

That’s not to say planning and strategy are not important, but in many situations for both companies and clients alike, it is far more important to just “get out there” with the content so the audience can begin to interact with the content or brand than it is to delay far too long with nothing to show for it from a public perspective.

Maintaining Your Flexibility

Content strategies come in all shapes and sizes and should not be solely thought of as a brand-wide, all-inclusive methodology for every piece of content the brand creates.

Instead, content strategies can and should be developed in a modular fashion. Similar to a well-crafted website, an interchangeable content strategy allows for flexibility throughout the process over time, as variables change and the success (or failure) of a particular strategy evolves over time.

This technique should most commonly be used to distinguish between the various channels in which your content resides. A strategy module that suits email campaigns is likely not as well suited for handling social media interactions on Twitter, just as the static onsite content used throughout the site will differ significantly from the content posted on a blog.

Embrace these differences and freely develop multiple modules of your content strategy to fit each appropriate channel. You can and should still maintain an overall parent strategy that infuses elements into every child strategy below that (fonts, colors, common logos/images, etc), but much of the content beyond that will shift as the medium changes.

The Necessity of Taking Risks

A very useful tool when first developing a content strategy is to evaluate the various levels of “risk” involved in any given style or example of content. That is, when a reader or user engages with that content, how likely are they to expect it versus how likely are they to be pleasantly surprised? Additionally as the content creator, how likely is a piece of content to feel standard and safe versus something risky that could fail or be taken poorly, but provide benefit if successful?

There are numerous risk strategies out there, but a solid standard for content strategy used by Portent, Inc. is the 70-20-10 rule .

This rule effectively states that 70% of your content should be safe and expected, 20% should be moderately risky and challenges the standard 70% of your content, and the last 10% should be very risky , such that it is entirely unexpected content or may horribly fail in some way (but will offer large benefits if successful).

For the fictitious Green Lemon Web Design, they have elected to disperse their content using the 70-20-10 rule in roughly this manner:

70%: Most onsite stuff, such as About Us, FAQ, Services, Contact Us/Get a Quote, etc.

20%: Most blog posts that relate to the industry; those that provide assistance to clients, potential customers, or casual readers.

10%: A handful of blog posts that go against the normal, such as emphasizing the great work our competitors have been doing in the past few months or a post about a seemingly unrelated topic to drive traffic and user interest (books, gaming, fishing, etc). We’d also like to add a comparison chart of services and pricing between Green Lemon and popular competitors, which may include features we are weaker at than others but may ingratiate readers to us for our honesty.

Whatever the exact risk assessment is that your own brand settles on, it is vital to not be too afraid of taking risks from time to time. Being a little out there or edgy with your content will make a lasting, memorable impression instead of the countless other examples that are boring and forgotten after a short glance.

A Handful of Content Examples

Below you’ll find a list of example content titles that a new web design firm like Green Lemon — or even you — might find useful to pursue, roughly categorized by intended audience and/or creators.

For Web Designers

Web-for-All: Accessibility for Modern Web Design

Why Improved Design Cannot Solve Content Issues

Content Optimization for Mobile Platforms

Why Email Requires a Responsive Design

And Dash of That..: How A/B Testing Dramatically Improves User Experience

A Bridge Too Far: When Additional Feature Requests Should Be Ignored

This Ain’t Your Granddad’s Pixel: How Modern Displays Are Changing Web Design

Creating Beautiful Graphics and Logos in Pure CSS

The Homepage: When Automation Must Take a Back Seat to Human Control

For Web Marketers

Identifying Your Audience and Content to Meet User Demands

Community is Everything: Why Building a Community is Critical to Content Strategy

Risk vs. Reward: Why Safe is Often the Least Safe

Cultivating Client Relationships

I Like You: Spreading Your Content via Third Party Services

Localization, Love, and Liberation: Why i18n is Critical to Content Strategy

For Clients

Miniature Adults: How Children Utilize the Web and Interact with Your Site

Stay Awhile and Listen: How to Genuinely Engage with Readers

Establishing a Content Strategy for Personal Websites

Online Trapdom: Why Free Services Rarely Are

Just You Being You: How Social Media Encourages a False Sense of Self

Look At All My Resources!

While this article should provide a great starting point to establishing your own web marketer content strategy , there are multitudes of resources online with great information to boost your knowledge and get you down the right path toward content nirvana.

Below are a handful of prime resources to chew through at your leisure, so please enjoy!

Creating a Content Compass : Explores the diverging content strategy of a particular web project across the entirety of a brand’s content universe.

The Magic Content Marketing Ratio: Email Conversion Rate

4 Keys to Capturing a New Audience for Your Content Marketing

Being Real Builds Trust : Discusses why trust with users and clients is among the most vital components of strong marketing content strategy .

Help Your Content Go Anywhere With a Mobile Content Strategy

Future-Ready Content : Developing a web design content strategy that is as future-proof as possible, not just technically but in the manner in which content is created.

Contently Comic: Sponsored Insanity : Explores the pitfalls and trouble that can come from unnecessary sponsored content.

The Most Important Audience for Your Content Marketing : Your Own Employees : How brand and businesses should ensure employees fully understand and adhere to the marketing content strategy .

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How to Start a Web Design Business: Expert Tips from People Who Did It Themselves

Updated: January 09, 2024

Published: January 02, 2024

Have you heard the expression, "If it were easy, everyone would do it?" That saying certainly applies to starting your own business. However, with the right preparation, you'll discover that learning how to start a web design business isn't as hard as you might think.

I talked to two web design business owners who filled me in on everything you need to know about how to start a web design business. I'll walk you through the steps you'll take, plus some pro tips to help you make your launch a success. 

How to Start a Web Design Business: 15 Steps

• Figure out your working arrangements.
• Identify your website design business niche — if you have one.  
• Pick a name.
• Create a mission statement.
• Determine what you want to offer.
• Establish a business plan.
• Seek legal advice.
• Check off administrative tasks.
• Identify pricing.
• Make your branding.
• Create templates and establish workflows.
• Design your website.
• Start building your social presence.
• Train yourself on anything you're not sure about.
• Network in person and online.

Whether you are figuring out how to start a web design business from home or eventually want to open up your own brick-and-mortar location, there are a lot of items to check off before you're ready to take on clients. Here are 15 steps you can follow when learning how to start a web design business. 

1. Figure out your working arrangements. 

Your first step is to figure out your working arrangements. Will you work from home or rent out an office space? Will you interact with clients virtually or offer a brick-and-mortar location where you can meet? And if you're working from home, do you have a professional, private space where you can conduct business? 

It's possible to learn how to start a web design business from home, but by addressing these questions upfront, you'll know how to better set your business up for success. 

Mindy League, UX Director at Elevated Third,  owned a web design agency that one of her clients went on to acquire. She knows her stuff — League has worked in digital marketing with B2B giants, including HP, IBM, Thermofisher, and more. When recounting her experience as a web design business owner, League mentions that she feels it's easier to start a business now in a world where working from home is normalized. 

She recounts, in a pre-pandemic world, needing to have a brick-and-mortar storefront where she could work with her team or meet clients. "Now, we have this really more acceptable work from home," she says. "I think it would be easier to start a business now than it was then. Because [then] it was expected that you had a brick and mortar, which was a high cost, a high expense. It was almost validating that you're in business." 

Once you've figured out your physical working arrangements, consider your hardware and software arrangements too. When learning how to start a web design business from home, keep in mind that you'll need all the bells and whistles you would in an office, such as a comfortable seat, functioning computer, and monitor, if you like using one. 

You may need to purchase a new laptop or monitor for your web design business work. Or, maybe you'll need to sign up for Adobe Creative Suite subscriptions. If you're not launching your business ASAP, you don't need to sign up for the software right away to avoid paying for it when it's not in use. However, you should have your physical hardware ready to go. 

Pro Tip:  I know that bills can quickly add up when you're first starting a business. If you're buying a computer, I recommend considering a lightly used one as they're reasonably priced. Or, purchase a gently used desk from a local thrift store to cut costs. What matters most is that your equipment is reliable. 

2. Identify your website design business niche — if you have one. 

Niche or no niche, that's the question. There are pros and cons to both — if you choose a niche, you can become the best in that industry and establish a reputation. Alternatively, if you don't choose a niche, you can garner a large pool of clients across industries. 

One way isn't better than the other; they're just different. 

Macey Miller , the owner of  Be Bold Design Studio , has created websites for "all kinds of businesses," though much of the sites she's made have been for woman-owned companies. Miller initially became interested in website design because she wanted a creative outlet when working in marketing at a hospitality technology company. You should trust her advice because, since starting her business in 2018, she's created more than 120 websites. What started out as a side gig became so successful that Miller was able to quit her full-time salaried role in six months.

"I have a lot of friends who own businesses, and they need websites," she shares. "And so I started my business out of really an outlet for creativity, but then also as friends and family needed websites and logos and designs. I was always like, yeah,  I can hop in. I'll do that.  It was a nice break after all the analytical meetings and just all the things that came with …marketing." 

Pro Tip:  If you're stuck, let your portfolio and professional experience inform your decision about whether you'll pursue a niche subcategory of website design or offer more holistic services. If you only have experience creating websites for consumer packaged goods products (CPG), stick with the CPG industry. Or, if you've created websites for educational institutions, food and beverage, entrepreneurs, and more, you may consider sticking with a no-niche agency. 

3. Pick a name. 

I know —  picking a business name  is tricky! It should be descriptive but not too long. Reflective of your mission, yet clever. Unique but simple. That's a lot to keep in mind. (Psst: If you need help selecting your business name, check out these  300+ examples of business names  we love for inspiration.) 

In some cases, you may want to use your own name as the title of your business. If you believe yourself to be the face of your brand, then maybe, using your name is a good idea. Of course, there's also the  search engine optimization  (SEO) value if you have an uncommon name. 

I advise you to test out your business names in front of family, colleagues, or friends. You can run a poll on LinkedIn to ask others in the industry which they prefer. Picking a moniker is a serious commitment, so be sure you're willing to stick with it for a while. 

Pro Tip:  I suggest doing some research before you commit to your name. When you Google it, if a lot of other agencies pop up, you might want to pick an alternative. If there are already a ton of other businesses with the name, you'll have a hard time securing social media handles, too.

4. Create a mission statement.

Before you begin ideating your company mission statement, I suggest you check out some examples from businesses you admire. ( May I humbly suggest HubSpot ?) 

I also love  Be Bold Design Studio's mission statement . It's straightforward, focused on impact, and I love how Miller clearly displays it on the footer of the studio's homepage. 

Your mission statement doesn't have to be too long or intricate. The best mission statements are straightforward and succinct, and they showcase your company's values. 

Pro Tip:  You can include your mission statement on your homepage, footer, or on its own page, depending on how much emphasis you'd like to place on it. 

5. Determine what you want to offer.

You have your name, mission statement, and niche all picked out. Your next step is determining what you want your business to offer. Ultimately, you can make your business as all-encompassing (or niche) as you want. Do you want to offer complete website design services that include add-ons such as branding and logo design or photography? Or do you want to work mainly on website rebuilds? What about maintenance — do you want to offer it or leave clients to their own devices? 

It is  your  business — so you can decide what you want to offer based on both your skills and experience. However, keep in mind that if you don't have a well-rounded menu of offerings, clients may take their business elsewhere, where they can get their website created, logos created, and branding established all in one place. 

Pro Tip:  If you're building your business with a co-founder, League suggests that you consider picking someone with expertise in the opposite of what you do. "When you're getting started, you don't necessarily think of looking for someone who does the opposite of what you're doing," she says. However, by thinking about this in advance, you can reduce the likelihood that you'll need to outsource help. (Psst: That doesn't only apply to business offerings. For instance, if you have the creative portion under control, consider working with someone more analytical who can tackle the finances.) 

6. Establish a business plan. 

In my opinion, writing up a business plan is arguably the most daunting part of learning how to start a web design business. The good news? You don't have to do it yourself — this robust guide to creating a business plan will offer you a life raft.

Your business plan should provide a clear summarization of your organizational strategy for success. You can use your business plan to acquire funding from investors or help forecast your business demands. Most importantly, when starting out a business, your business plan should highlight your goals and the way you plan to achieve them. This is also where you'll tie in your mission statement and business purpose. 

If you're feeling overwhelmed by the prospect of writing your business plan, use one of our free templates to set you on the right track. For example, I love this one page business plan template.

It's concise, asks the right questions, and makes it easy for you to keep all your crucial information in one handy location. You can download it here . 

Pro Tip:  Taking a look at other business's plans can help you figure out how to build out your own. Here are  24 sample business plans  to get your creative juices flowing. 

7. Seek legal advice. 

Congratulations; you're about halfway through the process of learning how to create your web design business from home. Give yourself a pat on the back — and take a deep breath because it can be overwhelming. 

Before you go any further in your business ownership journey, it's time to seek legal advice. Your best option is to find a lawyer who has experience working with small businesses and helping ensure they're compliant with all the laws in your jurisdiction. You may need a license to operate your business, depending on what it is and where you live. Or, you might need help deciding whether you want to be a sole proprietor, open an LLC, or start a corporation.

While no one likes shelling out cash for legal fees, the repercussions of not doing so and accidentally violating a law can be massive. Your lawyer can also help you draft the contracts that you'll share with clients when entering into an agreement with them. Getting liability insurance for your business is also a good idea, and your lawyer can advise more on the steps you should take to do so. 

Pro Tip:  Lawyer fees can be expensive — especially when you're just starting out. If the cost of working with a lawyer is prohibitive, I recommend you try to find one willing to do the work pro bono. I'll admit, it can be tricky to find a lawyer that'll do the work for free. But ask around — you may have a connection willing to help out. 

8. Check off administrative tasks. 

I told you learning how to start a web design business isn't always glamorous, didn't I? I promise it will be well worth it. Your next step is to complete various administrative tasks you need to check off your list before your business can open its doors. 

For example, now that you're starting your own business, you'll need to think about how you're going to get health insurance. Maybe you can still be on your parent's insurance, or you have a partner who can take you under their wing. However, if this isn't the case, you need to think through the ways you'll be able to get healthcare.

I know this doesn't seem directly related to starting your own web design business, but it's an important administrative task you need to check off. When you're just starting out, you'll only need to think about getting healthcare for yourself. But if your business grows and you hire teammates, you'll have to think about their insurance, too. 

The next thing you'll want to think about is your retirement plan. You can consider opening a Roth IRA or a Health Savings Account. (Of course, if you want more guidance about what's best for your financial future, I suggest you speak with a financial advisor who better understands your particular situation.) 

Lastly, think through your holiday and vacation policy. You're your own boss now, which means you'll have to be accountable for getting stuff done. Creating a clear vacation and holiday plan is an excellent way to keep you on the right track. Miller believes that holding herself accountable for getting work delivered in a reasonable amount of time is partially why her business has flourished. "I think it is very important to… be true to your word," she says. 

Miller continues, "If you say you're going to deliver something on Tuesday, you need to deliver something on Tuesday. A lot of times with a website design business, you know, it's creatives, and it's hard to pin us down within the website design business. You can be a creative, but you also have to be very, very careful with that more creative energy and focus on making sure that your clients are being served well and efficiently and on time." 

Pro Tip:  If you're struggling with administrative tasks, I highly recommend talking to other small business owners you know who have taken their business full-time to learn more about how they handled administrative tasks when starting out. 

9. Identify pricing.

Now that you know what you have to offer, it's time to decide how much you're going to charge for it. 

Your first step when identifying pricing is to take a look at your competitors' pricing. How much is your competition charging for a website, logo design, branding, and bespoke photography? What about a site refresh? Find out, and make notes of what your top 5-10 competitors are charging. This will inform your rates. I suggest creating a spreadsheet that clearly identifies competitor pricing.

You'll also have to decide if you want to charge a flat rate for a project or hourly. If you go the project route, consider how many hours it will likely take to complete the project and break that down into hourly wages. Remember: You deserve to pay yourself a livable salary. 

Now that you've done your research, consider your business's overhead. Do you have to pay for your space? Have you thought about how taxes factor in? How about the software you'll need to run your business? Did you include your insurance fees when factoring in how much it costs to run your business?

From there, you can subtract your overhead per project from the rate you're thinking of charging. This leaves you with your profit. 

Pro Tip:  Adding testimonials to your website can help you feel more confident about your rates. These testimonials demonstrate the value of your work, and you can easily point to them when conferring with potential clients about budget. For some inspiration, check out HubSpot's Customer Reviews page . 

10. Make your branding. 

We're finally at a fun part of the web design business creation process. You'll have to make your branding before you begin to share the news of your business online. You're a creative, so you likely already know exactly what to do, but here are a few branding tips in case you need them:

Consistency is key — choose a color palette, style of photography, and a few fonts. Then, stick with them. This will give your business a professional flair. 

Create a logo that's not too detailed. If it is, the details will get lost when you shrink it down. 

Try to avoid already popular color pairings because they'll subliminally remind your visitors of other, more famous brands. For instance, red and yellow may not be the best bet for your company because these colors together conjure up images of Ronald McDonald. 

Pro Tip:  Need a dose of inspiration for your business's color palette?  These color pairings  are sure to wow.  

11. Create templates and establish workflows.

Yes, you have your branding, pricing, and business plan — but you are not open for business yet. First, it's essential to create templates and establish workflows. That way, when you do get your client (and trust me, it will happen), you already have a handle on how to get them onboarded.

Using a project management tool can help you create workflows that hold you accountable and ensure you deliver results on time. I love Asana, Trello, and Notion, so experiment to find one that works best for you and is within your budget.

This is also the time for you to make sure those contracts you worked with your lawyer to create are ready to go. Plus, create a checklist for client onboarding, the steps you'll follow to launch a client website, and make any necessary supporting documentation or templates. You should also have your invoice template in place. If you do all of this, professional is the name of your game. 

Last but certainly not least, determine how you're going to track your time. It's not enough to set an iPhone timer — you need to keep track of your time and how you spend it. There are plenty of time-tracking apps available, some of which even integrate directly with your project management tools. 

Pro Tip:  By having your onboarding checklist ready to go, you'll be ready the moment your first client comes knocking. Plus, you'll score major points with your client for preparedness and professionalism. 

12. Design your website.

You already know how to do this, so I'll leave this one to you. And if you want some sources of inspiration, you know where to find them — here, where I identified the  25 best creative agency websites . 

Just to recap, here are some key things to keep in mind when designing your website. 

Were created with search engine optimization (SEO) in mind. 

Include mindful CTAs, or calls to action . (Psst: You shouldn't only have one place for visitors to go to reach out to you — that CTA should be sprinkled throughout your site so visitors can contact you the moment they feel inclined to.) 

Feature cohesive branding . 

Have testimonials and examples of past work. 

Have a sense of personality so visitors know who you are and why they should trust you with their website. 

Hire a proofreader or ask a family, friend, or mentor to look over your site. Ask them to read through it for clarity and accuracy. 

Consider having a blog on your website and writing posts that target keywords. 

Your goal on your business website is to reduce friction in any way that you can. 

Pro Tip:  About  42.5 million Americans have disabilities . Don't ignore  website accessibility best practices when building your website . 

13. Start building your social presence. 

You're almost at launch day, congrats. It's time to start building your social presence. Whether you contribute to collaborative articles on LinkedIn to showcase your web design expertise, create your own X/Twitter posts with a link to your portfolio site, or begin filming trendy TikToks about web design misconceptions, the internet — erm, I mean the world — is your oyster. 

When deciding which social media platforms you want to hone in on, consider this:

Where is my audience?

What platform can I go viral on? (TikTok is great for this because, regardless of whether you have five followers or five million, you can go viral.) 

What platform feels intuitive for me to use? 

How can I best tell my brand story?

Pro Tip:  Ideally, you'll be able to create content for multiple social media platforms. However, focusing on one or two will help reduce stress. Dial in on wherever you're seeing the largest return on investment for your time. 

14. Train yourself on anything you're not sure about. 

Maybe you're a natural-born designer, but sales calls don't come easy for you. Or maybe you've always loved rebuilding websites, but you struggle with offering bespoke logo design services. Everyone has their strengths and weaknesses — but your weaknesses don't have to stay weaknesses. You can decide to seek out training to teach yourself more about anything you're unsure about. 

"I think it's easy for people to say like, well, I'm not good at admin, or I'm not good at sales calls, and that's just an excuse," says Miller. "Why don't you go in and learn how to do a sales call? Like I've done two to three sales trainings, which has been very helpful because sales is a part of owning your own business. And if you're not comfortable with selling in a way that is natural and authentic but also just natural and authentic to you, then you won't be able to last." 

Pro Tip:  HubSpot Academy  has plenty of free courses that can help teach you more about different facets of marketing, sales, and beyond. You can even earn free certifications, which look great when you're trying to build authoritativeness. I've done several courses, and I found them to be both educational and engaging.  

15. Network in person and online.

You did it! You've successfully created your own web design business. I hope you're proud of yourself because I'm proud of you.

Now, it's time to share the incredible news with your family, friends, colleagues, and mentors. Remember to bring business cards with you when you meet with people, and bring along extras so your friends can pass them along to their friends. You never know who may be your first client. 

Online, you can spread the word on your personal and professional social media accounts. You can also reach out to any business owners you know and let them know you're open for business if they wish to enlist your help.

Pro Tip:  Keep your mind open when it comes to finding clients. You never know how your clients will make their way to you — just trust that they will. Be sure to spread the word so everyone you know can have their feelers out in case anyone they know needs a designer. 

What are 5 tips for people starting a web design business?

These five tips from Miller and League — who have actually gone through the process of building a web design business themselves — can help set you up for success. 

Remember that potential clients are everywhere. 

League recounts that when she owned her agency, she was living in Austin, Texas, where she had a large network. "There were a lot of folks that I knew," she says. "And so I would just make new clients at the retail stores, or wherever I was, I would just meet people. Or they knew someone, and then we referred." A valuable lesson to keep business cards with you at all times indeed.

Give back to your clients.

League also suggests the idea of using "swag" to gain momentum for your business. "We gave a lot to our customers," she says. "We had parties and gave them swag. So when we had profit, we really gave them things that we thought they would enjoy. We [were] really appreciative of them. We were constantly giving them mugs, and we made up cute campaigns around it, like a social media campaign. [With the cups, we asked clients to] send us your 'mug shot.'"

Keep in mind that things ebb and flow. 

The reality of owning your own business is that things will ebb and flow; there will be busy seasons and slower ones. However, to keep your business afloat during tougher times, Miller suggests you get creative. "There are a lot of different ways to make money as a website designer," she shares. "One tip is being open to potentially white labeling. There are a lot of agencies that white-label their services and that need freelance graphic designers to kind of come in and help with the workload. 

When you start your own business, a lot of times you think, oh, it's just going to be me, all by myself. I'm going to be getting all these clients, but in those slow seasons, it's nice to lend your services to an agency or even take on some retainer clients and do maintenance work or graphic design work." 

Customer service speaks for itself. 

Another key learning from Miller? That customer service really can set you apart from your competition. "I found that the reality of building a healthy business and a client base requires serving your clients, marketing, networking, and a strong online presence, but really more focusing on serving your clients," she says.

"A lot of people focus more on the design and the creative part, but I truly believe that customer service is almost as equally important as the beauty of creative design. It takes time to build a client base and to establish a reputation." 

Expect to wear a lot of hats. 

Depending on the client, you may have to wear more hats than just the assigned "web designer." For instance, League mentions that entrepreneurs are sometimes more anxious regarding where their money is going than large corporations, as it's their hard-earned cash they're spending. 

"They would get really nervous before the launch because it was the unveiling of their idea," she explains. "And so that, that was something I didn't realize, [that] I had to be so much of a psychologist, making that transition from the bigger agency, you know, to the smaller agency. There was a lot more psychology. Granted, when you work with an agency or with any client, you have to worry, think of, and be empathetic towards them." 

Bring Your Web Design Dream Business to Life 

You officially know how to start a web design business, and it's up to you to decide if you're ready to take that next step toward becoming your own boss. When building your company, keep your why in mind, and commit to customer service. If you do these two things, you can't go wrong. 

Don't forget to share this post!

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How to start a web design business in 7 steps

This guide will take you through all the steps necessary to start a web design business.

Illustration by Ashger Zamana.

Aaron Gelbman

13 min read

With the surge of online brands and services, now might be a better time than ever to start a web design business. But if you’re on the fence about whether to make this your full-time gig, then you’ll want to take the time to understand what you’re getting yourself into. 

After all, it’s not just about having the technical know-how; it’s about understanding the market, the challenges and the true value you can offer to your clients.

For web designer Derek Hairston, his ‘aha’ moment came with the realization that “most web design agencies leave clients in the dark with unexpected costs, delays, and no visibility into the process.”

“We bring our clients’ vision to life and give them peace of mind at every step of the way,” he says about his full-service agency, Olam Sites . “We specialize in building custom websites and features on Wix Studio.” 

Learn more about how to manage your agency on Wix Studio .

Below, we cover the essential steps of starting your web design business. Keep reading for tips on running an agency and finding your own conviction to get started. 

How to start a web design business

Every business is a little bit different, but in general, you’ll need to take these steps: 

Choose your niche

Decide which web design services to offer

Register and license your web design business

Create a business plan and set goals

Price your services

Build your portfolio or website

Promote and market your web design business

01. Choose your niche

To stand out in a crowded market, you’ll want to know your “who” and “why.” In other words, it’s a good idea to narrow down your focus and decide on the types of clients you’d like to take on. 

“Deciding on your niche is a blend of self-discovery and essentially asking the question, ‘Who would I be excited to wake up and serve every day?’” notes Brad Hussey, web designer and founder of the Creative Crew community. “You’ll be spending considerable time, energy and money being around these people at trade shows, on podcasts, writing content for, networking with—and ultimately producing solutions for.”

Remember that just because you decide on a particular niche now doesn’t mean you can’t broaden your reach and services later on. It’s much easier to start small than to start too broad, or to bite off more than you can chew.

If you’re struggling to decide on your niche, start by defining why you do what you do. For example, are you passionate about the restaurant industry and see an opportunity to build more professional online experiences for them? If so, start there. 

In the video below, Hussey gives additional tips for solidifying your niche and the “why” behind what you’re doing. 

02. Decide which web design services to offer

Once you’ve settled on your “who” and “why,” the “what” should come somewhat naturally. Decide what services you can (and want) to offer your clients. Your services could include:

Website design and development

Ecommerce solutions

User experience (UX) design

User interface (UI) design

Search engine optimization (SEO) 

Mobile app design and development 

Website accessibility  

Graphic design  

Custom web application development

Online branding 

Think about which services can be offered on a regular basis—such as graphic design or SEO—and thereby supplement larger one-off projects by bringing in recurring revenue. Also, consider ways in which you can package your services together to better service your clients. 

03. Register and license your business

Before diving into creative work, it's important to address the legalities of starting your own business. You’ll need to register your business with the relevant authorities. In most U.S. states, this will be your Secretary of State. 

To register your business, you’ll need to choose a business name  and decide on your legal business structure. 

Consider, how big do you plan on growing your team? Do you plan on managing the business alone or with a partner(s)? Ultimately, what is the vision for your business and how it will evolve?   The answers to these questions will help you choose between several structures, the most popular of which include:

Sole proprietorship : Owned and operated by a single individual. As the owner you have unlimited personal liability and business income is reported on your personal tax return.

Limited liability company (LLC):  Combines elements of partnerships and corporations, offering limited liability for owners (members) and flexibility in management. Income is typically passed through to individual tax returns.

Partnership : A business owned by two or more individuals who share profits and liabilities. There are general partnerships (equal sharing) and limited partnerships (with limited liability for some partners).

Corporation:  A legal entity separate from its owners, providing limited liability protection. Shareholders own the corporation and it can be taxed as a C corporation (double taxation) or an S corporation (pass-through taxation).

As shown above, each structure has its own tax obligations, protections and requirements. You’ll therefore want to make sure to thoroughly research your options and consult a business attorney, consultant or accountant before making a final decision. 

At this stage, consider whether you’ll need to apply for an Employer Identification Number (EIN)  from the IRS and open any business accounts with your bank to keep your finances in order. Make sure to obtain all necessary licenses, insurance and permits for running a web design business in your region, too.

04. Create a business plan and set goals

There are many other decisions you’ll have to make from both an operational and strategic side. A good place to start is by tackling your business plan. Your business plan will serve as your roadmap, outlining things like:

Your business description

Target market 

Competition 

Organization and management 

Services and products 

Goals and strategies 

Financial projections

Do your due diligence and don’t rush this step. As you build out your business plan, you may realize things you hadn’t before—like the need to secure outside funding.

“I started off as a penny-pinching bootstrapper, although I’m not convinced that’s the best way,” reflects Hairston on the early days of Olam Sites. “I projected revenue based on the potential customers in my immediate environment, but this limiting mindset put a ceiling on our earnings and scalability.” 

“My suggestion when getting started,” he adds, “is that your projections and confidence should justify raising funds for greater scalability. Otherwise, what’s the point?” 

Whether you need extra resources to expand your services, grow your team or invest in marketing—a business plan can help you decide when and how to raise money. It can also show where the money will go when approaching investors, banks or other potential backers. 

05. Price your services 

As your financial and personal goals for your business start to take shape, so too will your perspective on how to price your services. 

Oftentimes deciding on what price to charge can feel like taking a shot in the dark. Or, you may feel pressure to price your services low if you’re just starting out.

However, you’ll want to avoid selling yourself too short. At the same time, know what your competitors are charging. Identify your differentiators while weighing your expenses and ideal profit margin. Think about the different clients you plan to take on as well as the different web design pricing  models you can offer:

Flat fee (a.k.a. “Project-based pricing”): A fixed amount that you and your client agreed on at the start of the project.

Hourly fee: An hourly cost, ensuring that you get paid the agreed-upon amount for every hour you spend on a project. 

Monthly fee (a.k.a. “monthly retainer”): A contract, either measured in time or value, that involves monthly payments for a certain amount or type of work. 

Learn more: Choosing the right business model

06. Build your portfolio or website

A strong portfolio is key to attracting clients and showcasing your design skills. This is your chance to show (not just tell) future clients what you’re capable of creating online. 

When creating a website for your web design business, consider using a platform that can host both your website and your work for clients. This not only helps to keep everything in one place but also helps you to get ultra-familiar with the web tool you’re offering your clients. 

The most effective creative portfolios include sections, pages or CTAs like:

About : Introduce yourself and your team, including your credentials like any relevant education, industry awards and your value proposition.

“Our Work” : Showcase projects that represent your best work, and make sure there is a brief but clear backstory so that visitors understand how you solved your clients’ needs. Keep in mind that before uploading client projects, you should always get client approval in case projects are confidential or not yet live.

Services : List the different services you offer so that you’ll spend less time weeding through requests and more time connecting with relevant prospects whose needs match your skills.

Contact : Make it easy for people to contact you with any questions, and consider embedding a form into your site to collect useful information from prospects (such as their company name, current website’s URL, etc.). 

“Book a Meeting” : Offer high-intent prospects the opportunity to meet you face-to-face via an online booking feature.

A solution like Wix Studio, for example, is tailored for agency work. It brings together features—including AI tools—for web design, development, SEO,  eCommerce, website maintenance, CMS and more. Beyond having the tools to design cool, interactive sites for your clients at scale, you can enjoy built-in capabilities that allow you to expand your services. 

Build your agency site on Wix Studio with one of these responsive templates . 

07. Promote and market your web design business

Once you’ve published your site and opened yourself up for business, take steps to establish your brand and to proactively get in front of potential clients. 

“Building authority in your industry by creating content is like investing money in the stock market,” says Hussey. “When I started creating videos, writing blogs, appearing on others’ podcasts—those efforts may not have produced results in the immediate term, but over time, the benefits have paid me back in multiples.” 

Exercise your existing network and ask for referrals. Engage with folks on social media. Scour job boards, including LinkedIn, for any calls for help. Here Hussey suggests four additional ideas for your outreach:

Don’t forget to invest in your personal brand. Given how nearly 70% of consumers  trust influencers, friends and family over information coming directly from a brand, it’s always a good idea to use your own sphere of influence to connect people with your agency. 

Note that Wix Studio includes marketing integrations  that allow you to schedule social posts, send emails and track performance—both for your clients and yourself. Use these tools to your advantage as you spread the word about your business. 

Web design businesses and agencies built on Wix Studio to inspire your own

One way to jumpstart your business’s website creation is to follow the examples of established, successful agencies, like the sites below. In addition to providing fundamental information, each of these sites packs a creative punch and demonstrates the creative potential to future clients.

The Boathouse Agency

This creative design agency   shows that there is no limit to the growth potential of your web design business. The Boathouse Agency goes beyond web design and offers complete 360 creative and branding solutions for brands of all sizes.

Visual Identity

Visual Identity  is a web design studio specializing in site design, UI/UX, development and branding. Their site’s black-and-white design, typography and visual elements create a bold and impactful statement about their vision and purpose.

Scopetheory

Scopetheory  leads with results-driven design for their clients that involves taking branding to another level. The homepage makes it easy for prospects to see the agency’s results, with prominent callouts that highlight their clients’ accomplishments. 

What is a web design business?

A web design business is a type of design agency that specializes in creating and maintaining websites for clients. However, more often than not, it’s about more than just design; it’s about building functional, user-friendly online spaces that serve a specific purpose for a client. 

The scope of work involved in a web design business can be broad. They can range from simple static pages to complex web applications and everything in between. Whether it's an eCommerce platform, a personal blog or a corporate website, each project comes with its own set of design and development challenges and requirements.

Why start a web design business?

The web design industry offers a world of business opportunities for creative and tech-savvy entrepreneurs. Starting your own web design business not only taps into a field that blends art and technology but also positions you in a market with high demand for your services.

The benefits of starting a web design business are numerous. Here are some of the most compelling reasons to consider:

High demand:  In a digital age, nearly every business needs a website, increasing the demand for skilled web designers.

Flexibility : Running your own business means you can set your own hours and work from anywhere, be it your home office or a beach in Bali.

Creative freedom:  As the owner of a design business, you have the freedom to express your creativity and make decisions that align with your vision—from the clients you choose to take on, to the design and website niche you specialize in. 

Considerations when starting a web design business

Starting your own web design business is a big step professionally and it's often accompanied by a set of important considerations that any new business owner should be aware of. 

Is web design a profitable business?

The profitability of a web design business can be significant if managed correctly. Here's what you should keep in mind:

Demand for services: With more businesses going online, the need for professional web design services is on the rise. Tapping into that demand can mean a lot of work for a web design firm. You’ll need to think about things, such as your sales process for your web design business , amongst other key business needs.

Pricing strategy : Setting competitive rates that reflect the quality of your work and the value you provide is the key to profitability. To do this, you’ll need to have an idea of what your competitors offer and how they package similar services. Be mindful of value-pricing, which is setting your rates according to the value of your work, not just the time spent on it.

Marketing : You’ll need to promote your business to give yourself the best chance of securing long-term and profitable clients and projects. This could include networking or connecting with related online and offline communities to promote yourself and your business. Encourage your current clients to refer you to others who might need the same services and build your freelance community  along the way.

Diversify your services : Offer a range of services within the field, including content management and social media promotion, if relevant to your expertise.

Build client relationships : Establishing long-term relationships with clients is crucial to getting repeat business and securing more freelance design clients.

Stay updated with industry trends and changes : The web design industry is constantly evolving. Keep learning new skills and staying abreast of trends to remain competitive.

Can I start a web design business with no experience?

With no prior experience, starting any type of business can be challenging. However, focusing on education and growth from the outset can help you maintain momentum and see measurable development over time.

These steps can be a solid guide for your first few months:

Learn the fundamentals: To understand web design from the ground up, get familiar with user experience, content writing and responsive web design. While these days it’s not necessary to create websites with code, an online coding class  in HTML, CSS or JavaScript will help you understand the backbone of your websites.

Practice your skills: As you learn new concepts, put them to use. One option is to recreate websites you find online, down to the details of hover interactions and entrance animations. Practicing on Wix Studio can help you focus on your web design skills, since the platform has extensive no-code design capabilities .

Share your progress: Whether you’ve created wireframes, designs or live websites, share your real-time process and finished products on your social channels. You’ll receive encouragement and feedback from professionals, plus you’ll enjoy going back to your old posts to see how far you’ve come.

Connect with professional heroes and mentors: “Become an apprentice of someone who is already successful in the industry to gain the skills, experience and industry insight,” advises Hairston of Olam Sites. “ This could be in a variety of forms: employee, mentee or YouTube channel subscription.” Choosing a professional hero—someone whose style you admire and want to emulate—will give you a wealth of creative inspiration. Plus, it’s never a bad idea to get in touch with them; they might be happy to provide mentorship and feedback as you find your feet. 

Build your online presence: Now that you’ve completed a few projects, organize everything on a portfolio website. You’ll have one link that you can easily share to show off your past work, whether you’re looking to take on clients or build up your network. 

Can I start a web design business from home?

Starting your web design business from home brings great advantages like no commute time, significant cost savings and complete control over your work environment. 

And though this also comes with its challenges, you can overcome them with these best practices:

Enlist time management for work-life balance: Different from project management, time management helps you organize your day across your different tasks, including any personal tasks that you may have to take care of while at home. Set a clear start and end for your work hours, as well as offline times for lunch and screen breaks.

Create a Zoom-friendly space:  Video conferencing isn’t unique to working from home, but take notice of what’s behind you when you’re on camera for video calls. Make a good impression by clearing away laundry and dirty dishes, and find a space away from household interference.

Connect with online communities and local organizations: Without an outside office space, it can be more difficult to cross paths with like-minded professionals for shared learning and networking. But with a little effort, there’s a big payoff. Join online professional communities like Freelance Fam  for web design freelancers, and Creative Crew  for web design agencies. Find nearby events to attend via resources like Meetup .

Schedule in-person meetings:  While it’s comfortable and convenient at home, health experts encourage getting out of the house daily for physical and mental well-being. Do this by finding time to meet with colleagues or clients face-to-face, whether for business meetings or casual coffee chats. 

Learn more: Guide to Remote Work

Tips for managing your web design business

Effectively managing your web design business helps keep projects flowing—on time, on budget and on brief—and ensures a positive experience, both for your team as well as for your clients. First create a solid project management process and then choose a project management software that meets your needs and budget. 

Best practices for project management

Keeping projects on track ensures client satisfaction and repeat business.

Clear communication:  Establish open lines of communication with clients to manage expectations and keep them updated on progress.

Project management tools: Utilize software like Monday or Asana to organize tasks, owners, dependencies, deadlines and collaborations.

Hairston provides some insight into Olam Sites’s efficient management practices: “Our operations strategy is centered around standard operating procedures, leveraging efficient tools (Asana, Hubspot, Wix Studio, etc.), and a phenomenal project manager. Wix Studio centralizes all client websites and team access, making the deliverable handoff process seamless and scalable.”

With Wix Studio’s management tools , you can work from a unified workplace no matter how many employees are working together. And for teams on the go, the mobile app keeps everyone involved and up to date. Other features include a collaboration suite, handover resources and reusable assets. 

Business software solutions

Leveraging the right business tools can greatly enhance your efficiency as a business owner.

Invoicing and accounting:  Software like FreshBooks or the Wix invoice maker  can simplify financial management by helping you create invoices.

Time tracking : Tools such as Harvest or Toggl help you keep track of billable hours for each project.

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How to Start a Web Development Business in 14 Steps (In-Depth Guide)

Updated:   February 9, 2024

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The web development industry is booming. According to Statista , the global internet software and services market is projected to reach nearly $760 billion by 2025, up from around $430 billion in 2019. With more businesses operating online than ever before, demand for web developers continues to grow.

Whether you want to build sites and applications for clients or create your digital products and services, now is an excellent time to start a web development company. You don’t need a computer science degree to become a web developer today.

With user-friendly site builders, codeless solutions, and a wealth of online education resources, launching a successful web dev business is more accessible than ever. This guide will help you learn how to start a web development business. Topics include market research, marketing, registering an EIN, obtaining business insurance, and more.

1. Conduct Web Development Market Research

Market research is essential to web designers. It offers insight into web design businesses and the industry as a whole, including trends in building a business website, your target market, local market saturation, and other important data.

Several key factors are driving this growth:

• Increased Internet and mobile usage – There are over 4.6 billion Internet users globally today, up from under 2 billion in 2010.
• Higher internet penetration leads to greater demand for web services and developers.
• E-commerce explosion – Retail e-commerce sales topped $4.2 trillion in 2020 , accelerating the need for online stores and web apps.
• COVID-19 further fueled e-commerce adoption.
• Digital transformation – More companies are shifting business processes online and view websites/apps as critical. Forrester predicts over 50% of global GDP will be digitized by 2023.
• Rise of SaaS – The SaaS market is exploding, projected to reach $227 billion by 2022. Web developers are needed to build these cloud-based apps.

The types of services in highest demand include:

• Website design – Custom sites for SMBs, e-commerce stores, blogs, portfolios, etc. Freelancers can provide quality sites for lower costs vs agencies.
• Web/mobile app development – Apps becoming essential for businesses. Startups need MVPs built affordably.
• E-commerce development – Building and optimizing online stores using platforms like Shopify and WooCommerce.
• WordPress development – From blogs to business sites, WordPress powers over 40% of the web . Huge demand for customization services.
• Front-end development – Making sites attractive, responsive, accessible, and converting. Allows focusing on visual design vs back-end.

With low barriers to entry and ample online resources for learning web development, opportunities abound for freelancers and agencies to capitalize on this growth market. Success comes down to choosing a profitable niche, effectively marketing/selling services, and delivering high-quality work that keeps clients coming back.

2. Analyze the Competition

Understanding the competitive landscape is crucial when starting a web development business. This involves identifying direct competitors, analyzing their online presence and offerings, and determining how you can differentiate.

To find competitors, search-relevant keywords in Google and industry directories like Clutch. Look for web dev agencies and freelancers in your geographic area first.

Monitor their websites, portfolios, and listings to gather intel on services offered, clients, pricing, and marketing messaging. Compare this to your own planned positioning.

Search social media to see the content they post and how many followers they have. This shows their traction and customer engagement.

Track online reviews and ratings to assess quality of work and customer satisfaction. Spot pain points you can improve upon.

For local brick-and-mortar businesses, audit their website’s design, functionality, and SEO. Is their online presence as strong as competitors? Are they capitalizing on digital? This highlights opportunities to offer web development services to help them improve.

Conducting competitive research upfront and consistently allows you to:

• Price your services competitively
• Identify your niche and unique value proposition
• Improve upon competitors’ flaws and weaknesses -stay updated on new offerings and trends

Ongoing analysis ensures you build a sustainable competitive advantage in the dynamic web development market.

3. Costs to Start a Web Development Business

When starting a web development business, there are various one-time start-up costs to consider before opening for business. You’ll also encounter ongoing business expenses as you delve into project management as a web design company.

Start-up Costs

• Registration/Incorporation Fees – Depending on your business structure, expect to spend $50-$500 to register your business name and obtain proper licenses/permits. Sole proprietors can register a DBA for around $50 while incorporation may cost $500+.
• Workspace – For home-based businesses, this could be $0. Leasing office space can cost $1,000-$5,000 per month depending on location and size. Coworking memberships are around $150-500 monthly.
• Hardware – A quality laptop ($1,000-$2,000), second monitor ($100-$300), peripherals like mouse/keyboard ($50-150), and potentially a printer ($100-$300).
• Software – Operating systems, programming tools, design software, office suites, etc. Budget $500-$2,000 for necessary applications and subscriptions.
• Website – Having a professional site helps win clients. Budget $1,000-$5,000 for initial site design and development costs.
• Marketing – Initial launch marketing and sales materials like business cards can cost $500-$2,000.
• Professional Services – Lawyers and accountants cost $300-$500 for initial consultations and contract reviews.
• Working Capital – Have 3-6 months of operating capital saved as a buffer. This could be anywhere from $5,000-$20,000+ depending on your living costs.

Total first-year start-up costs for a basic web development business likely range from $10,000-$35,000+ for solo freelancers. Agencies with employees incur higher costs for office space, equipment, salaries, etc.

Ongoing Costs

• Hosting/SaaS fees – $50-$500
• Software subscriptions – $50-$500
• Coworking space – $150-$500
• Utilities – $100-$500
• Marketing expenses – $250-$2,000+
• Phone/internet – $100-$300
• Insurance – $100-$500
• Professional services – $100-$500
• Salaries (if employees) – wide range
• Taxes – budget 20-30% of income

The first-year total ongoing costs for a freelancer may be $10,000-$25,000. Agencies with staff will land much higher. You may also offer to pay for web hosting or offer it as an additional benefit to customers choosing your services.

4. Form a Legal Business Entity

When starting a web development company, a key decision is choosing your legal business structure. The four main options each have pros and cons to weigh.

Sole Proprietorship

A sole proprietorship is the simplest structure. You operate as an individual with unlimited liability.

• Easy and inexpensive to set up
• Few legal formalities
• No liability protection – your assets can be seized
• Harder to raise investment capital
• Limited options for tax reduction strategies

Partnership

A partnership involves two or more co-owners sharing control and profits. Like sole proprietors, partners have unlimited personal liability.

• Low setup costs and requirements
• Shared decision making
• Combined resources and expertise
• Equally responsible for actions of the other partner(s)
• Profit sharing must be negotiated
• Potential for disputes and deadlock

Limited Liability Company (LLC)

An LLC provides personal liability protection while allowing pass-through taxation. This is a popular choice for web devs.

• Owners are not personally liable
• Flexible management options
• Increased credibility with clients
• Easy to add owners or raise investment
• More complex to establish official filing requirements
• Increased legal/tax formalities

Corporation

A corporation is a separate legal entity owned by shareholders.

• Limited liability for owners
• Increased access to capital and financing
• Option to go public and sell shares
• Most expensive and complex to set up and maintain
• Extensive recordkeeping and reporting
• Double taxation on profits and dividends

For most web development firms, forming an LLC provides the best mix of liability protection, tax flexibility, and ease of management. It’s a scalable structure that gives credibility when pitching clients. Just be sure to handle legal formalities diligently. Consult an attorney to ensure you make the optimal choice.

5. Register Your Business For Taxes

Unless you plan to operate your web development business as a sole proprietor using only your social security number, you’ll need an Employer Identification Number (EIN) from the IRS.

An EIN serves as your business’s tax ID number for federal tax purposes. It is required to:

• Open a business bank account
• Apply for business licenses and permits
• File and pay business taxes

An EIN is necessary for LLCs, corporations, partnerships, and even sole proprietors with employees.

Fortunately, applying for an EIN is quick and free through the IRS website .

To apply, first determine your business structure. Then gather any documents showing official registration.

Navigate to the EIN Assistant and answer a few short questions about your business. You’ll need to provide basic information like business name, address, and ownership details.

After submitting the online application, you will receive your EIN immediately. The entire process usually takes less than 10 minutes.

Save this EIN as you’ll need it frequently for tax and legal documents. You should also apply for any necessary state tax IDs on your state revenue department’s website to handle sales tax collection.

There are no fees to obtain an EIN. However, individual states may charge nominal processing fees ranging from $5-$25 for sales tax permits and other business licenses.

Having an EIN establishes business tax compliance and legitimacy from day one. Take this important step early in the web development startup process for smooth legal and financial operations.

6. Setup Your Accounting

As a web developer, meticulous financial recordkeeping and accounting practices are crucial from day one. This not only ensures tax compliance but gives you insights to make smart business decisions.

Accounting Software

Investing in tools like QuickBooks can automate much of the accounting process. Connect your bank and credit card accounts so transaction data flows into QuickBooks. This categorizes income and expenses for easy tracking and reporting.

Hire an Accountant

Hiring an accountant is highly recommended as well. They can handle key tasks like:

• Setting up your accounting system
• Performing monthly reconciliations
• Providing financial statements
• Filing quarterly/annual tax returns
• Identifying tax deductions you may miss

Expect to invest around $200-$500 per month for routine bookkeeping and accounting. Come tax time, preparation fees range from $500 for simple returns to $2,000+ for more complex reporting.

Open a Business Bank Account

Keeping business and personal finances completely separate is also vital. Open a dedicated business bank account to avoid commingling funds.

Apply for a Business Bank Account

Get a business credit card as well. Compared to personal cards, business cards offer:

• Higher limits to grow with your company
• Employee card issuance with spending controls
• Better rewards like cash back or travel perks

Have your EIN, income documentation, and business registration ready when applying. The limit and security deposit are determined by your estimated monthly spending.

7. Obtain Licenses and Permits

Before taking on any clients or generating revenue, it’s crucial your web development business has the proper licenses and permits in place. Find federal license requirements through the U.S. Small Business Administration . Find state requirements through the SBA local search tool .

The specific permits needed depend on your location and business structure. Common licenses include:

• Business License – Most cities and counties require a general business license to operate. Fees are usually under $100 annually. Apply through your local city hall or county clerk’s office by submitting a simple application and paying the fee. This license covers you at the most basic level.
• Fictitious Name Permit – If operating under a DBA (“doing business as”), register your fictitious name with the county clerk to obtain this permit before marketing or promotion. Expect fees of around $50 depending on location.
• Sales Tax Permit – While web developers don’t collect sales tax, a permit is often still required to show you comply with tax law. Submit minimal paperwork to the state revenue or taxation department for approval. Costs are generally under $20.
• Building Permits – If leasing office space, permits related to occupancy, equipment installation, signs, and building modifications may be required. Contact your local planning/development office to understand what’s needed based on your situation.

8. Get Business Insurance

Obtaining proper business insurance is highly recommended for web development companies. It protects you in the event of unexpected losses that could otherwise devastate your business.

Some common risks include:

• A client sues for poor quality work resulting in high legal fees.
• A cyber attack leads to data breaches and expensive recovery efforts.
• Key equipment like computers or servers are damaged or stolen.
• An office fire destroys hardware and files, halting operations.

Having coverage like general liability insurance, cyber/data breach insurance, business property insurance, and E&O (errors and omissions) insurance can be an absolute lifesaver should disasters strike. The costs pale in comparison to the financial, legal, and reputational harm of being uninsured.

To get covered, first, assess your risks and desired protection levels. Then obtain quotes online or work with an insurance agent or broker. Be ready to provide details on your business structure, location, client contracts, and more.

Policies a successful web development business would typically cost a few hundred to a few thousand dollars annually depending on the extent of coverage. Review options carefully to balance premiums with sufficient coverage limits for peace of mind.

9. Create an Office Space

Having a professional office space lends legitimacy and provides room to collaborate, meet with clients, and separate work from home. While a home office works initially, most web developers eventually require external space.

Home Office

Converting a spare room into a home office costs little upfront for a web designer. It allows a quiet, convenient workspace when starting solo. However, meeting clients at home appears unprofessional long-term. Distractions like kids, pets, or chores also reduce productivity. Expect to invest $500-$2,000 furnishing a home office.

Coworking Space

Affordable coworking spaces like WeWork offer desk rentals starting around $300 monthly. These provide office infrastructure without overhead costs, great for a web design business. Coworking also enables networking with fellow entrepreneurs. Downsides include noise and lack of privacy during calls.

Retail Office

For location-based visibility, a modest retail space costs approximately $1,000-$1,500 monthly. However, street-facing offices rarely suit web developers’ needs. Most client meetings are virtual or offsite. Retail spaces are better suited for professional services meeting patients, clients, or students onsite.

Commercial Office

Leasing traditional office space provides the most professional environment but carries the highest costs. Expect to spend $3,000-$10,000 monthly for commercial offices with meeting rooms and custom configurations. This pays off through space to grow but requires multi-year leases unsuitable for new companies.

10. Source Your Equipment

Web developers need quality hardware and software to deliver results for clients. While costs add up, numerous options exist to secure equipment affordably.

Purchase everything new from retailers like Best Buy . Top-of-the-line laptops, PCs, monitors, accessories, etc. ensure optimal performance. However, expect to spend $2,000-$5,000+ outfitting your technology toolkit by buying brand-new equipment.

Buying Used

Save substantially by purchasing used equipment in good condition. Scout deals on:

• eBay – Broad selection of cheap refurbished systems.
• Craigslist – Meet locals selling used computers in your area.
• Facebook Marketplace – People often sell laptops and monitors at discounts.

Buy used gear at 50-80% off retail prices. Test thoroughly and buy from reputable sellers to avoid lemons.

For short-term needs, renting computers and accessories is economical. National chains like Rent-A-Center offer flexible monthly computer rentals. Useful when needing systems quickly for temporary contractors or overflow projects.

Leasing via IT equipment financing companies spreads costs over time. Often includes maintenance/warranties. A good option for accessing the latest systems without major upfront capital expenses. The downside is being locked into lengthy lease terms as a newer entrepreneur.

11. Establish Your Brand Assets

Establishing a strong brand is crucial for web development companies to stand out. By investing in core brand assets upfront, you lay the foundation for recognition and growth.

Getting a Business Phone Number

Secure a professional business phone number to accept client calls with services like RingCentral . Choose a local area code and dedicated business line vs using your cell. This builds credibility and keeps work separate.

Creating a Logo and Brand Assets

A logo crystallizes your brand. Consider a letter mark using initials or an abstract design mark symbolizing technology. Tools like Looka make professional logos easy and affordable.

Ensure brand colors, fonts, imagery, and messaging align with your logo across websites, business cards, proposals, and more. Consistency drives recognition.

Creating Business Cards and Signage

Order quality business cards from Vistaprint to network offline and leave with prospective clients. List your services, logo, phone number, email, and web address so prospects can connect.

Signage may also be needed depending on your office location to direct clients.

Purchasing a Domain Name

Secure a domain name matching your brand like YourCompany.com. Short, simple, and memorable is best. Use a trustworthy registrar like Namecheap . Redirect it to your primary website and leverage it for professional email addresses.

Building a Website

Every web developer needs a polished website to establish expertise. Use DIY builders like Wix or hire a freelancer on Fiverr if you lack web skills. Showcase past work, services, and ways to contact you prominently. This is your 24/7 sales hub – invest time and budget accordingly.

12. Join Associations and Groups

Joining relevant associations and groups is a smart way for web developers to network, learn, and grow their business.

Local Associations

Look into developer groups like the Local Chamber of Commerce chapters to connect locally. Attending association events gets you face time with peers and potential clients.

Consider joining broader professional groups like the National Association of Professional Developers for wider reach and resources. Memberships start around $100/year.

Local Meetups

Attend technology meetups and conferences to gain insider knowledge. Use sites like Meetup to find regular events like Startup Grind and networking happy hours. Bring business cards and actively participate. The connections made can be invaluable.

Facebook Groups

Facebook communities create space for global collaboration. Join popular groups like Women+ in Web Development and Business Owners Networking Daily to exchange ideas. Promote your services and products tactfully within relevant groups.

13. How to Market a Web Development Business

Implementing an ongoing marketing strategy is essential for web development companies to continually attract new clients. While numerous approaches exist, focus on your network and digital channels to build momentum.

Personal Networking

Start by tapping your inner circle. Satisfied clients who endorse you to their connections are invaluable. Deliver exceptional service, then politely ask happy customers to review your work online and refer others in need of a web developer. Offer incentives like 10% off their next project. Word-of-mouth referrals are marketing gold.

Digital Marketing

Digital marketing enables scalable lead generation with detailed targeting options. Effective online tactics include:

• Search ads – Bid on relevant keywords with Google Ads to appear at the top of search results. Target local prospects like “Miami web design agency”.
• Social media ads – Run Facebook and Instagram ads promoting your services. Target by location, interests, job titles, and more.
• Content marketing – Create a web development blog sharing your expertise. Promote posts through social media and email.
• SEO optimization – Optimize pages with keywords, high-quality content, and technical enhancements to rank higher in organic search results.
• Retargeting ads – Serve targeted ads across the web to visitors who left your website to compel them back.
• Email marketing – Send professional newsletters and project update emails to build engagement. Offer eBooks or tips to nurture leads.
• Social media – Post regularly on all relevant social platforms like Facebook, LinkedIn, and Twitter. Respond promptly to inquiries.

Traditional Marketing

Traditional tactics like direct mail and radio ads can work but typically don’t provide the same ROI. Consider:

• Direct mailers – Target local businesses with postcards or flyers detailing your services. Include a discount offer.
• Print ads – Local magazines and industry trade publications may offer affordable ad placements.
• Billboards – Place a branded billboard along a heavily trafficked thoroughfare. Most effective for brand awareness over direct response.
• Radio ads – Local radio ads can reach broader audiences, especially drivers during peak commute times.

The digital realm is the web developer’s home turf. Focus your marketing efforts online and within your network. Then allocate smaller budgets to test traditional channels as supplements to maximize visibility.

14. Focus on the Customer

Providing exceptional customer service is crucial for web developers to earn repeat business and referrals. Given the plethora of options clients have, customer experience is a key competitive advantage. Some ways to increase customer focus in your own web development company include:

• Focus on understanding each client’s unique needs and challenges.
• Don’t push cookie-cutter solutions – craft thoughtful recommendations tailored to their goals.
• Ask insightful questions and actively listen to build rapport.
• Deliver projects on time and budget. For any delays or changes needed, over-communicate to set proper expectations. Transparency builds trust.
• Make yourself available to support clients before, during, and after project completion. Be responsive over email, phone, and even online chat.
• Answer their questions promptly and resolve any issues ASAP.
• Following up proactively also strengthens relationships. Check-in periodically to see if they need help updating or enhancing their site. Offer optimization tips.
• When you exceed expectations consistently, satisfied clients are eager to recommend you.
• Net Promoter Scores show an average customer who refers 5 new ones. This organic growth can turbocharge your business.

Web development is a service business. By crafting phenomenal customer experiences, you reap the referrals and repeat sales to prosper. Make service a priority, not an afterthought.

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How to Start a Small Web Design Firm

Callum Mundine

8 min. read

Updated November 13, 2023

For web designers, transitioning from working full-time for someone else to freelancing has some perks, like being your own boss and having a more flexible work schedule. But you’ll also be in charge of every aspect of running your business and making hard decisions which can impact the success and growth of your company.

Once you’ve decided that you’re ready to start a small web design firm, you’ll need to develop a host of skills to help you run a successful business, including time management, sales and promotional strategies, and client acquisition.

• 1. Create a one-page business plan

The first step to running your own business is creating a solid plan. This is where you get your idea out of your head and onto paper to put it to the test, but it doesn’t have to be a 50-page long document that you’ll work through once and file away, never to be seen again.

Instead, you can create an alternative to a traditional business plan—a one-page plan which is easier to adapt throughout the life of your business. The goal here is to write a plan that’s going to lend itself to regular reviews and frequent updates, based on goals and performance that might change quickly over time—it should be a tool, not a static document.  

Your one-page plan should include an overview of your strategy and tactics (problem-solving and possible solutions), your business model (including your target market and competition), and a schedule of what you’re doing and when. You should also include some core financials such as a sales forecast, expense budget, and cash flow forecast. Don’t forget to outline your milestones , so you’ll have a clear sense early on of whether your strategies are working.

Most importantly, you should set up a timeline to keep revisiting your plan and adjust it on a regular basis to ensure you’re on track to meeting your goals.

• 2. Calculate startup costs

While you may envision running an agency full of designers in the future, you’ll probably begin your journey as an independent (solo) freelancer.

The good news is that startup costs are relatively low, but you will need a few things, so make sure you spend some time thinking through your startup costs .

• The basics . In addition to basic equipment such as a computer, phone, and desk, you’ll need to consider the cost of registering a domain name and building your own website. You’ll also need business cards, stationery supplies, and software that’s specific to your design work. When you’re just starting out, you can make use of 30-day free software trials until you find the right fit. But ensure your business cards and other promotional materials showcase your best design work to make a good first impression.
• Insurance, taxes, and software . Be sure to consider the costs of health insurance, personal liability insurance, and taxes, and software tools that you’ll need. When it comes to accounting software, many services are aimed at small businesses and handling your own bookkeeping can work out cheaper. QuickBooks , Xero , and FreshBooks are all popular choices. However, finding a good accountant early on can save you a lot of heartache in the future, and will help ensure you know exactly where you stand in terms of your tax position and other liabilities.
• 3. Build your brand

How you brand yourself is an important decision which can impact the way your clients see you. Many freelance web designers choose to use their name as their brand, which on the positive side lends a personal attachment to your business.

Your clients will feel they’re working with an individual rather than a fully fledged agency, which usually translates to more flexibility, a personal approach, and cheaper rates.

However, if your high-level goals include growing your business, maybe turning it into a studio and hiring a few more people, then you may want to start out with a more formal name.  

When you’re creating your business plan, take the time to think about how you’d like potential customers to perceive you and how this fits in with your view as a freelancer and your future goals. Would you rather be seen as a young startup company, or work on creating your own personal brand?

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• 4. Establish your freelance rates

If you don’t have a framework for establishing your rates from the beginning, it’s very easy to end up working for very little money. It’s much harder to raise your rates later on and can affect the timeframe for getting your new venture off the ground.

Calculating your rates:

• It’s difficult to know where to begin, so start by calculating your monthly costs. Include everything such as your rent, utility bills, travel costs, insurance, and tax liability.
• Multiply this sum by twelve and add your ideal annual salary.
• Divide this figure by 48 to figure out what your costs are per week (allowing for four weeks holiday).
• Finally, divide your weekly cost by the number of hours you plan on working in a week —many freelancers start with 20 hours—to establish your hourly rate.

Make sure you get paid

Managing cash-flow as a freelancer can be very stressful, so once you’ve established your rates, you’ll need to do everything you can to ensure you’re paid on time. Make sure you always have a contract which stipulates the scope of the project and terms of payment and request a deposit before you begin work.

For longer projects, it’s also standard to ask for milestone payments so that you’re guaranteed compensation over time.  

Some freelancers prefer to be paid up front, but in order to do this, you’ll need to be able to estimate the typical number of hours a project will take and then add a percentage for overage.

• 5. Showcase your work

Your portfolio website is undoubtedly one of your most important assets when it comes to promoting your services. At a minimum, your website should state your services and offer a clear way to contact you, but to really show off your expertise, you should use it showcase your previous work.

This can be hard when you’re just starting out and your portfolio can seem light, but there are ways around this. Consider reaching out to local charities, schools, church groups, and so on, and offer your services for free or at a low cost.

This is a good way of expanding your portfolio, practicing your skills, and helping out in your local community. You don’t need to include all the work you’ve ever done—three or four high-quality pieces should be enough to show people what you can do.

• 6. Promote your services

However good your web design skills are, they’ll mean nothing if you don’t know how to promote and sell your services.

You should develop a sales process that covers the following:

• Finding new prospects
• Cultivating relationships
• Informing potential clients about your services
• Offering your services to the right people
• Fulfilling expectations
• Developing relationships with clients

To identify your ideal client (or your target market ), think about who they are, what they do, and where they spend their time (both online and in person). Choose some of the same places to hang out and try to engage them in conversation.

This is the perfect time to impress people with your elevator pitch , which is what you use to show potential clients how you can help their business and the reasons they should hire you.

Online freelancing platforms such as Upwork and Freelancer are also good places to find prospective clients. However, competition among freelancers from all over the world is fierce, and many employers opt for the lowest possible rates. You’ll need to be selective about the jobs you bid on and try to identify serious clients who are happy to pay for quality work.

Show your target market how you tackle their specific concerns and provide concrete examples of how you’ve solved those problems successfully in the past. This approach makes it much easier to find new clients.

• 7. Start networking

Connect online . Communities where other professionals in the industry hang out are great places to find support from people who are in a similar situation. Follow other designers and developers on Twitter, and reach out to people on LinkedIn, Facebook, or other social media channels.

Be part of your local community . Joining groups for freelancing professionals and immersing yourself in communities provides great opportunities for networking, asking and answering questions, establishing your expertise, and helping people who may be looking for your services in the future.

Keep your ear to the ground . You could start by following blogs which have a high number of comments and regular contributors, as well as signing up to RSS updates on web development boards. It’s all about interacting with other web designers, connecting with potential clients, and gaining referrals.

• 8. Master time management

As a freelancer, being organized and productive means you can get the most out of your day without being glued to your desk for hours on end, so you can start to scale your business. By implementing a little structure, you can schedule your tasks around the times you’re most likely to get things done.

Develop a routine . It can help to group similar tasks together and consistently carry them out at a certain time of day. For instance, answering emails in the morning as you’re still waking up, taking care of phone calls after your second cup of coffee, and coding/designing whenever you have the most energy.

Take advantage of tools . There is lots of software available to help simplify and automate many of your daily tasks, so make use of the tools available for time tracking, project management, managing finances, etc.

• The bottom line

Successful freelancers are excellent multitaskers. To deal with the uncertainties of running your own business and the stress of an irregular income—at least when you’re starting out—you need a plan. The more structure you have from the outset, the easier it will be to develop a successful business and grow your company in the right direction.

Clarify your ideas and understand how to start your business with LivePlan

Callum is the head of marketing at Warble Media. They are a boutique website design and digital marketing agency based in Dubbo, NSW, Australia.

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How to Start a Web Development Company

Web development companies differ significantly from web design businesses, in that a web design company creates layouts and visuals for a website owner. The web designer is more concerned with user interface and design, while a web developer creates software and applications that power the website using basic and advanced coding.

However, some developers offer both design and development services. Web developers usually start as freelancers and enlist the help of other developers. Other developers can be contractors or in-house employees, depending on the size of your business.

You may also be interested in additional online business ideas .

Learn how to start your own Web Development Company and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a web development company by following these 10 steps:

• Plan your Web Development Company
• Form your Web Development Company into a Legal Entity
• Register your Web Development Company for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Web Development Company
• Get the Necessary Permits & Licenses for your Web Development Company
• Get Web Development Company Insurance
• Define your Web Development Company Brand
• Create your Web Development Company Website
• Set up your Business Phone System

We have put together this simple guide to starting your web development company. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Web Development Company Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your web development company?

Business name generator, what are the costs involved in opening a web development company.

Basic costs for starting a web development company are minimal. All that’s needed is a computer and some office space. Total costs should not exceed $5,000. Most of the cost will be wrapped up into a good quality laptop or desktop, ample screen space (using multiple screens for design work), a business phone, a pro-grade text editor, and design reference books.

Marketing costs may run you between $2,000 and $5,000 in the first year. This is especially true if you plan on doing any type of direct mail.

What are the ongoing expenses for a web development company?

Ongoing expenses are minimal. Web development companies with offices pay utilities and rent like every other business, which makes up the majority of the ongoing costs. Other costs, like office supplies, tend to be minimal. Costs like cloud storage, time tracking software, and project management software, vary based on the needs of the developer.

Some developers find it helpful to include project management and “whiteboard” apps like Basecamp. These project management applications also make collaboration with clients easier and more streamlined. They work well when you primarily work with clients over the Internet.

Who is the target market?

Ideal clients are corporate clients that have a need for extensive coding and application deployment. Most web design companies try to avoid small projects or projects which have a high overhead and low profit margin.

How does a web development company make money?

Web development companies make money by charging clients an hourly or flat fee for coding websites.

Entry-level pricing for web developers is between $25 and $100 per hour for small projects. Average pricing is $100 – $200 per hour. Project costs are often calculated or estimated in advance. Any work that goes over this amount is then cleared with the client before more work is performed. This helps set budgets and expectations for the client.

Some web developers charge flat fees for projects. Usually, the flat-fee arrangement is appropriate when a project is similar to other past projects the developer has done and there is a template or guide the developer will use for the current project.

How much profit can a web development company make?

Profit potential is high for this type of business since costs are relatively low. A one-person web development company can clear $65,000 per year. If you have a team of developers, profit potential is much higher. For example, a 5 person company could clear $400,000 to over $1 million in revenue, depending on average project size and hourly rate.

How can you make your business more profitable?

To make your web development business more profitable, consider adding additional services like web hosting and storage. An integrated CMS platform will also help increase revenue. All these revenue sources are scalable so even if you cannot provide development services to clients, you can sell them hosting, storage, and content management platform services.

Some development companies also offer design services or partner with web designers and collect a “finder’s fee.”

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your web development company is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a web development business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

Web development businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership (who will ultimately own the site’s design). Here is an example of one such services agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your web development business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Web Development Company needs and how much it will cost you by reading our guide Business Insurance for Web Development Company.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a web development company

Promoting your business is going to take work. Find a mailing list of business owners who have purchased design services in the last year and mail them your offer. These leads are most likely to want to buy design services from you. Alternatively, send out flyers to local businesses.

How to keep customers coming back

Differentiate yourself by specializing in certain industries. For example, if you become known as a web designer for restaurants, it will be easier for you to dominate that market. If you specialize in designing websites for consultants or doctors or financial planners, you it will decrease your competition. Clients want to work with specialists, not generalists.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is ideal for people who love problem-solving. Because the work entails a fair amount of computer screen time, business owners need to be comfortable with using computers, typing, and manipulating computer code.

While the business might require long hours, it’s not absolutely required that owners work weekends and holidays.

Attention to detail is very important in this line of work, as is the ability to meet deadlines.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a web development company?

Day-to-day activities include coding and invoicing clients. Most web development companies also spend considerable time training coders and freelancers for on-spec work. A lot of time is spent reading and replying to emails, analyzing reports, attending meetings, and doing phone conferences with clients. You may also spend significant time face-to-face with clients.

Some clients and projects require you to be on-site to complete the work. This includes planning the backend design of the site, or how the content, words, pictures, animations, and videos are structured. It may also include coding of applications into the site to allow for flash presentations, custom apps like calculators or slideshows, and tracking software.

Sites need to be tested extensively for bugs. This is especially important on larger commercial sites that receive a lot of traffic. The site needs to be secure as possible. Revisions may need to be made, checked and rechecked.

What are some skills and experiences that will help you build a successful web development company?

The necessary skills for web development can be acquired through college courses, or online courses. Either way, it is essential to be well-versed in web development in order to meet clients’ needs. Developers should be well-versed in fundamentals of design imaging, basic web design, principles of animation, multimedia design, content management, editing for video and audio, and multimedia programming and technology.

A variety of certifications can also be obtained. However, no specific certification is required to begin a web development company. It may help to work for an established web developer prior to starting your own business to get a handle on the trends in the industry.

What is the growth potential for a web development company?

Growth potential for a web development company is unlimited. They can be operated as a one-person business or bloom into a large company with thousands of employees. Small companies tend to work with small business owners. Larger companies can handle corporate accounts and the unique needs of those types of companies.

Not sure if a web development company is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a web development company?

Getting up and running in this business is simple, but controlling costs is essential. Do not skimp on the computer, but feel free to buy everything else used. Aim for professional or business clients that can afford ongoing work so you can establish a base level of revenue and income.

How and when to build a team

Building a team is optional. If you decide to build a team, do it only when you have enough revenue to justify another developer. Most development companies start out by hiring independent contractors. This keeps your costs low while also allowing you to earn revenue needed to expand and grow. The problem with this approach is that your contractors won’t be as loyal as employees.

At some point, consider hiring people on full-time. Full time employees come with the additional labor costs of insurance and benefits but may be more loyal than independent contractors.

Useful Links

Industry opportunities.

• International Web Association
• World Organization of Webmasters
• Learn about more Online Business Ideas

Real World Examples

• Oxagile, a web development company
• Blue Fountain Media, an NYC-based web development company

Further Reading

• How-to guide detailing the process of starting a web development business
• Highly rated online course teaching students to run a web development business
• JavaScript for beginners

Have a Question? Leave a Comment!

How to start a web design business from scratch

Want to start a web design business? Read this informative guide for eight essential steps to consider when building a web design company.

Here’s what you need to think about before you quit your day job and start your own web design business.

It can be challenging to work a full-time job while also taking on freelance clients, especially if your passion lies with your freelance work. Starting your own web design business is exciting, but it’s important to think about all the factors that could affect this long-term commitment.

Are you sure of your future clients and their demands? How certain are you about their payment credibility? How will you move forward, pay your employees, bear infrastructure costs, and run the daily operations of your web design company?

Before you quit your day job and start your own web design business, you’ll need to consider these questions. Here’s an eight-step process to get you started.

How to start a web design business in 9 steps

Step 1: plan.

Start by asking yourself questions such as:

• What is your company’s niche or focus going to be?
• Are you starting out solo, or will you hire staff or freelancers?
• How many web designers are you going to recruit?
• Will you hire administrative staff, or will designers and developers need to multitask in the beginning stages?
• Where will the location of the new company be, and how much space will it require?
• What’s your budget for equipment such as computers, furniture, software, etc.?
• How much will you initially invest in advertising, marketing, and branding to attract clients?

You’ll need to dedicate a lot of time and resources to get your web design business up and running, so map out clear schedules, budgets, and plans. Be sure to research current web design trends so you can get a feel for what your future clients might request.

If you have a mentor, reach out to them. Talking with someone who has experience starting their own business is a great way to gain valuable insights into the entrepreneurial journey.

Step 2: Determine your services and specialties

• Are you an ecommerce specialist?
• Are you an expert in setting up learning portals?
• Do your services include blogging (providing content regularly), or will your web design deliverables be simple static pages?
• Will you also be hosting your clients’ websites?
• Will you provide SEO (search engine optimization) services?
• Will you offer website maintenance services?

You don’t have to be everything for everyone. Instead, focus on the skills and services you excel at.

Consider offering services that bring in automatic recurring revenue, such as website maintenance and hosting. These services aren’t as hands-on as creating a new website, but they pay off well. For instance, hardware manufacturers make recurring income by offering annual maintenance contracts. Most annual maintenance contracts are billed with no work done as the hardware components are good to run for years.

Step 3: Set up your portfolio

Once you know what aspects of web design you’d like to focus on, build your web design portfolio around them. Your website will be the face of your company, so make sure it shows off your skills and includes your services, prices, and contact information.

If you have happy customers from your freelance days, reach out to them and ask for testimonials that you can add to your site. Those recommendations are crucial for a new business.

Get in touch with your previous clients and ask their permission to showcase their projects on your website. If you are unable to share business names due to confidentiality, consider anonymizing the designs or requiring a password to view them.

Step 4: Establish your business operations

Next up is staffing. When you first launch your business, you might be working solo. But if and when you have the budget, you’ll want to reach out to your network and bring trusted designers and developers to your team. As you grow, you might consider adding administrative and marketing professionals to your team, too.

You may also consider outsourcing mundane tasks you don’t want to pay attention to, such as taxes and finances. And if you have employees, you’ll need to hire a person or service to handle things like benefits and time off for employees.

You and your team will need computers with large high-definition screens and additional monitors (minimum 21 inches) for design work. Verify your camera specifications as well — you’ll need good quality cameras and microphones to communicate with your clients. Consider getting dedicated business internet services so you’ll have fast, reliable connectivity.

Next, build your tech stack with tools for:

• Website mockups and prototypes
• Graphic design
• Web development
• Document management
• Project management

Set up a system to track your ongoing projects. Try to automate most of the day-to-day tasks.

• Use autoresponders to reply to clients who contact you via the contact form, particularly about doing business with you. You can also use email autoresponders when you’re going on vacation or taking leave.
• Find a system that keeps track of hours contributed to a client’s work and then uses that information to create invoices.
• Use apps such as Todoist and Asana for tracking to-do lists and schedules and assigning work.

As you gain more clients, be ready to accommodate your company’s growth and provide resources and changes in infrastructure.

From the fundamentals to advanced topics — learn how to build sites in Webflow and become the designer you always wanted to be.

Step 5: Determine legal requirements

Once you’ve decided on a name for your business, it’s time to make it official.

Determine whether your company will be a private limited, LLC, corporation, etc. according to your country and/or state regulations. For example, if you live in India, you need to get a GST number to pay sales tax on goods delivered to your clients. Plus, you need to register your online domain name as well.

Ensure that your budget accounts for business insurance so you can protect both your physical assets and business.

Business taxes can be complicated, so it’s a good idea to contract a tax professional who can provide guidance and services. Work with them to set up accounting software such as FreshBooks or QuickBooks so that you can easily track business expenses and export the necessary information when tax time rolls around.

Make sure you set up a business bank account for your company revenue and expenses. And don’t forget about accepting payments from your clients! Services such as PayPal or Stripe are great for processing digital payments.

Step 6: Establish deliverables and pricing

Establish a process for keeping your clients updated about deliverables. While your clients probably won’t want a daily update, you should determine specific milestones when you’ll check in with them. Working with your clients throughout the project keeps them engaged and gives them a chance to provide feedback earlier in the process.

Stick to schedules as diligently as possible and don’t forget to account for revisions. Your contract should define what types of revisions are included in the project price (if any) and outline costs for additional changes. If you need to make adjustments, work with the client on a new delivery date so they know when to expect the revised project.

If you’ve been using freelance sites like Upwork or Freelancer, you probably have a good idea of what deliverables to offer, but be careful about setting your prices. When you have your own business, there is more overhead, so you’ll probably need to raise your rates.

There are online calculators and price charts to reference when you are unsure about prices, such as this freelance rate calculator or the Omni finance calculator .

If your budget permits, you can compare your prices to your competitors’ with tools like Luminate Market Price, PROSPros, Zilliant, and Pricefy.

Step 7: Create work contracts and agreements

A vital part of your business is a work contract. Contracts clearly establish expectations and requirements for both parties — you and your client.

The contract should include details related to deliverables, timelines, and prices and account for what-if scenarios. Aim for contracts that are simple and to the point. You don’t want to intimidate clients with massive contracts full of unnecessary legal jargon.

Define the payment terms in the contract. Clearly state how and when you will invoice for work and include instructions on how and when your clients should make payments. Don’t forget to include stipulations for late payments.

Save yourself some time by working with a legal professional to create template contracts based on the different services and packages you offer. This way, you can simply fill in a few details for each new project. You can also use template services like LegalZoom or America’s SBDC .

Step 8: Business

Even if you’re bringing your previous freelance clients into your new web design business, you’ll need a way to attract new customers as well.

Share your website on your personal social media channels to start building brand awareness. You may even want to set up separate business accounts like a LinkedIn company page or Facebook business account.

If you are providing expertise in a particular niche, mention that. That way, you stand out from the crowd. Do you create unique sites for specific industries like gaming, B2B, or software as a service companies? Do you work in a particular industry, or have you worked for government agencies? Showcase some work samples — highlighting your specialties will draw relevant clients to you from among the many looking for web designers.

Don’t ignore the importance of video marketing. Whether it is a YouTube channel or Vimeo, make your presence known with videos.

Email marketing is a good way to promote your business, too. Services such as Mailchimp make it easy to maintain an email list of clients and share promotions, new services, and company updates with them. You could even use a newsletter to share tips or promote an affiliate program that encourages existing customers to spread the word about your business.

You might also want to use customer relationship management software, which works as an autoresponder and an email marketing tool and tracks overall business development, customers, and growth.

Step 9: Continue your education

Remain competitive by keeping an eye on web design trends and setting aside time for improving your web design skills. Sign up for web design courses or watch free lessons online through platforms like Webflow University .

Watching your competition is another way of staying ahead of them. Keep track of your competitors’ websites and growth, and it will inspire and motivate you to do better.

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Creating Digital Art: Your Journey into Web Development Entrepreneurship

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Category: Web Development

Date: January 24, 2024

How To Make Business Plan For Your Web Design Agency & Web Development Startup?

I have started ColorWhistle in 2014 as a web development company , so called startup web development company 🙂

Are you planning to start a web design and development company? Whether you’re starting or growing your business, you definitely need a business plan.

Only a business plan can give you answers to a wide-ranging list of questions. It sure is tedious, but it definitely pays off.

The good news is you don’t have to spend days to write a business plan. We will walk you through on how to make a business set up for your  web design agency or web development company . In case you already created one, you can use our guide as a reference to see what you missed.

Web Development Company & Web Design Business Plan

If you want to stand out and be noticed and if you want to succeed, you need to have the right business strategy. Let’s take a look.

1. Who Is Your Audience (ICP)?

Investing in an ICP is an investment in your future. It’s the foundation for growth, efficiency, and a thriving customer base. So, don’t leave your dream customers to chance. Build your ICP today and watch your business soar.

Imagine your dream customer. Someone who not only needs your web design and development services but actively seeks it out, embraces its value, and becomes a loyal advocate. That’s the essence of an Ideal Customer Profile (ICP). It’s a detailed portrait of your perfect buyer, built on shared traits, motivations, and challenges.

Targeting specific customers does not mean that you’re excluding others. You are simply targeting a particular set of audience who are more likely to buy from you. Answer these below questions to figure out your target audience.

• Figure out who will seek your web design and development services based on age, location, gender, income level, education level, occupation, ethnic background and relationship status
• Which medium does your audience turn for information?
• How and when will they use your services?
• Is your target audience easily accessible?
• Will they really benefit from your services?
• Can your target audience afford your web design and development services?

2. Understand Your Competitors

Knowing your competitors and what they are offering can help your web design agency and web development company stand out. You can set pricing accordingly and better prepare for rival marketing campaigns. Try to find out answers for these questions.

• What is their market position and what are people purchasing from them
• What is their pricing structure?
• How good is their social media review?

Also, figure out their weakness and find out how it can be addressed by your services.

In today’s economy, there is really no shortage for candidates for any position. It will appear as though employers can find the best candidate for any job. However, it is not that simple. There is always a possibility of hiring the wrong person which can have a negative impact.

Impressive work qualification and work experience are certainly required but, you also have to figure out if they blend with the culture of your organization.

Some of the ways you can improve recruitment process are by looking for a career-oriented person, accessing practical experience, determining strengths needed for the position, asking the right job interview questions, checking candidate background reference, and using phone interviews to pre-screen.

4. Finding Work For Your Start-Up

The next step is finding the work and here is where it can be a challenge to get noticed. One option is to try advertising on  webmaster forums  and business forums. Here you will find people who are looking for web design and other online services and you can connect with those people.

Alternatively, you can try using sites like ‘ UpWork ‘, ‘ Toptal ‘ and ‘ People Per Hour  ‘ which are aimed at connecting online workers with the businesses who need them. You can even try going around your local area and asking businesses if they already have a website!

5. Cash Flow Management

When it comes to financial management of a company, cash is king. Whether you’re a startup or growing business,  cash flow management  is essential for business survival. Failing to manage cash flow puts your business with too much stock, long payment terms, overspending and overtrading. So be prepared, an accurate cash flow projection can give you heads up before trouble strikes.

Looking for Web Development Services?

Seize and experience the transformative impact of Web Development Services & Solutions with ColorWhistle.

Few Takeaways

In order to compete, you are probably going to have to offer very low rates at least to start with and this is where things can get tough. But a great solution is to use a white label company like ours.

Many businesses hire ColorWhistle to provide work that they will then resell to their own customers.

As we’re based in India we can work for comparatively low rates, that means you can charge more for our work and still make a profit – and your clients don’t need to know we were involved!

You can then use our services either to outsource all your customers – making an almost entirely passive income, or you can use our services to lighten the load or to handle the bits that you don’t want to do.

Either way, you optimize your workflow meaning you can take more projects on and offer the most competitive rates around while doing what you love! Why not give us a call or send us an email to find out more?

In conclusion, running a  web design services company  is a great way to make money but you need to ensure you take time to research the market and that you do everything you can to increase your output while cutting overheads.

In quest of the Perfect Web Development Services & Solutions Buddy?

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About the Author - Sankarnarayan. R

The founder and mastermind behind ColorWhistle is Sankarnarayan, a professional with over fourteen years of experience and a passion for website design services and digital marketing services. At ColorWhistle, our team has a wide range of skills and expertise and we always put our clients’ satisfaction first. This is what sets us apart from the competition – an eye for detail and the best website development services from the start to the completion of your project.

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Website Development Business Plan 2023: The Complete Guide

Running a web development business is not an easy task but we've made a complete guide that will help you start your business and run it efficiently.

Website Development Business Plan 2023 – Web development businesses have seen a lot of growth in the last few years. The growth of Technology and the preference of consumers has made it necessary for all businesses to have an online website. And the presence of these websites fuels web development businesses and companies.

If you want to start your own web development business and need to know how to run it efficiently then this article is for you. This article contains all the important points that you need to keep in mind before starting a business.

Table of Contents

Successful Website Development Business Plan

Running a business, especially a web development business that includes a lot of online work and complicated procedures can be difficult. 

To help you with that we have mentioned a checklist of all the important points that you need to know about running a web development business.

Make a Business Plan 

Before you establish your company or start a business you need to have a proper vision of your business. What type of services you will offer, what rates should be finalized for the services you provide, how many people you expect in your team, and other important aspects related to running a business.

Thinking about all these aspects prior to the establishment of the company will help you get a clear idea of how you need to make a work plan.

Calculate the Costs and Profits 

You need to calculate what your investment will be and what will be the estimated profit on it. Decide whether you want to continue the business online or want a physical office to operate. Decide the budget and plan your Investments.

Once you plan the investment, decide on an estimated profit that you expect from the business. Deciding on the financial aspects of the business will help you manage your financial issues in the future.

Set your Rates

Once you have decided on the investment and set an expected profit you need to decide the rates of the services that you will provide. You can provide single services or packages depending on the type of customers you have.

Setting fixed rates will help you have a clear idea about the approximate profits you will make annually and this will help in the financial management of the company.

Form a Legally Registered Company 

After doing all the planning about the company you need to take some steps towards the establishment of the company. One of the major steps is to register your company with the Registrar under The Companies Act.

Decide what type of company you will own for example it could be a proprietorship or a partnership. Based on what type of company is established there will be legal procedures. If you need help with the establishment of the company and filling of the application you can go to Vakilsearch and take help from their expert legal advisors.

ITR Registration 

When you run a functional company, you need to file Income Tax Returns every financial year. To file the ITR you need to register for it. This registration process can be done online. You can take help from Vakilsearch for the application process so that your ITR registration is done easily.

Obtain Permits and License

Besides the registration of the company and the ITR registration , you also need to get certain permits and licenses for continuing the business. One of the important licenses that you might need is GST registration and if you plan to have an office then you also need a Shop and Establishment license for it.

Most of the registrations and licenses that you will need for your business can be done online. Vakilsearch is a platform that can help you with the online application filing and registration process. Visit our website, enter your contact details and name and a legal consultant will soon contact you. They will help you through the entire procedure and make it hassle-free for you.

Create a Business Website 

Once you have done the establishment of the company and received all the permits and licenses you need to create a business website. The business website must include your company name, contact details along with the portfolio and the services you offer. This will help attract potential customers and make it easy for them to contact you and know more about your services.

Focus on Branding and Marketing 

After starting the business you need to focus on branding and marketing. It can be done via social media or Digital media. You can hire digital marketers for the purpose of marketing and branding your company. This will help attract more and more potential customers and help the business grow.

Find New Clients 

Along with branding and marketing, you also need to actively find new clients for your company. You can do so by reaching out to different brands and companies and asking them if they need help with website development. You can also try the method of cold pitching or cold emailing which has proven to be effective for many new startups.

Keep Upskilling 

When you start getting clients and your business starts running effectively you need to focus on Upskilling. Trends and technologies of digital services and online services keep changing frequently and it is very important that you train your team to be up to date.

Website Development Business Plan – Web development includes creating a website and creating web pages that will appear on those websites. Multiple coding languages are used for this purpose and this type of business has seen a lot of growth because of technology advancements. If you want to start a web development business you need to go through a lot of legal procedures, paperwork, etc.

Vakilsearch is an online platform that will help you with all the legal procedures required during the establishment of a company or business. You can go to our website and enter your contact details. Our legal advisors will contact you and solve all your queries. They will also help you in filing online applications, and registrations and in managing your finances.

Helpful Links:

• How to Copyright a Website in India ?
• What Type of Business Should I Do ?
• Is Your Logo Appropriate for the Business ?

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Moscow International Business Centre (MIBC)

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is

Estimated Investment

$12 billion

Construction Started

Moscow, Russia

Project Type

Business complex (city within a city)

CITY JSC, Moscow City Government

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is on an old urban area near the river embankment. The goal of the project is to create a new business district within the city.

The whole complex is to be built on a 100ha site (divided into 30 plots) designated for new development on the Krasnopresnenskaya embankment. The management company for the project is CITY Joint Stock Company (CITY JSC), a company first set up in 1992 as a collaboration between the Russian government and private investors.

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The project was first launched in the early 1990s but has been stalled for much of the last 10 years due to a lack of investment. In 2003 the project started to attract investment again and has been gaining momentum ever since.

PLOT 1: BAGRATION BRIDGE AND TOWER 2000 OFFICE COMPLEX

The first major building constructed in the MIBC project on Plot 1 was the Bagration Bridge (pedestrian bridge) and mall, completed in 1999. The second project was the Tower 2000 office complex, a multi-use business complex begun in 1996 and completed in 2001. The building is 106m high and has 30 storeys above ground and four storeys below. The total floor area of the complex is 60,000m².

The underground area contains parking garages, restaurants, retail areas and a fitness centre. Floors 3–15 and 17–26 are business offices while floors 8 and 27 have a media centre, large exhibition hall and piano bar.

The business areas are served by structured cable network, fibre optic cable, satellite broadcasting, Wi Fi and ADSL Internet access, automatic digital telephone exchange with integration of services, local broadcasting system, municipal broadcasting network, electric timing system, data collection and processing system, audio and video systems, simultaneous interpreting system, conference system, video projection system and security systems including biometric access control and a monitoring system.

The tower also has a central air conditioning system, auxiliary exhaust ventilation system, cooler and heat supply systems, Uninterruptible Power Supply system (UPS), automatic fire security system, automatic volumetric fire-fighting system, sprinkler system and automatic smoke removal system.

The general contractor for the tower was Promstroytechnologia-M Company Ltd. The facade of the tower, which is made of glass and structured concrete, was constructed by Transwall Technology. The tower is equipped with 17 computerised rapid elevators, supplied and installed by Schindler Aufzuege AG, and an outer panoramic elevator, supplied and installed by Kone Lifts. The exterior lighting equipment was supplied and installed by Thorn.

PLOTS 2 AND 3: MOSCOW WEDDING PALACE AND CITY SQUARE

The sites designated by plots 2 and 3 are now to be developed as the Moscow Wedding Palace and City Square. This will include a city square, an underground retail complex and a 14 storey multipurpose complex, which will include the Wedding Palace, banquet halls, restaurants, shops and a hotel.

The developer is Capital City Developments. The architect is Mosproject – 2. The construction started in 2005 and is scheduled to be complete by the end of 2007.

PLOT 4: AQUAPARK

The Aquapark leisure complex was started in 2002 and was completed in 2005. The site occupies a 1.74ha area adjacent to Krasnopresnenskaya embankment. It includes:

• Complex of swimming pools, water mountains and leisure attractions, restaurants and cafes and retail areas (24,352m²)
• Five-star, 30-storey hotel complex (54,640m²) built on a six-storey podium containing retail areas, restaurants and nightclubs
• Parking to accommodate 425 vehicles (13,050m²)
• The aqua park will be connected with a mooring on the Moscva River

The developer of the complex was Aqua-City Palas Company Ltd. The project required an estimated investment of $230 million. The general contractor was Liard Stroy Ltd and the designers were Mosproekt-2 of Russia and Tkhomesto Engineering of Finland.

PLOTS 6, 7 AND 8: UNDERGROUND MALL AND METRO STATIONS

A large underground complex containing the central core of the MIBC, an underground mall and two metro stations is located on these plots. Construction started in late 2001 on the 5.1ha site and was completed in mid-2004. The complex has a total floor area of 150,000m² and includes:

• 35,000m² shopping mall
• 20,000m² multi-purpose performance complex
• 10,000m² dancing complex
• 15,500m² sports and leisure complex
• 30,000m² ‘Wonderful World of Entertainment’ theme park
• 7,000m² restaurant complex
• 30,000m² hotel

The complex developer was CITY JSC and the designers were Mosproekt-2. The construction engineers were Bovis Europe and Jones Lang Lassale of the UK.

PLOT 9: CAPITAL CITY PROJECT

This project involves the construction of two connected tower blocks and a dome. The towers will be of 73 and 62 storeys high, with a 16-storey domed building containing an atrium. Connecting the buildings will be a podium building with three storeys above ground and 4–6 below ground.

The lower levels of each tower will be for office space (200,000m²), while the upper levels (above 80m) will be residential and the dome will be used as a retail area. The investment for the project is $250 million.

The developer is Capital Group; the construction engineers are Bouygues Construction and the architects are Erick van Egeraat Associated Architects of Holland. Construction has been underway since 2005 and the project is scheduled for completion in mid-2007.

PLOT 10: NABEREZHNAYA TOWER

This project involves the construction of a new office and apartment complex consisting of three A-Class buildings 16 (86m), 27 (135m) and 52 (250m) storeys high, with a total floor area of 220,000m². The construction began in mid-2003 on the 2.55ha site with the smallest of the three buildings.

The first building was completed in autumn 2004. Enka, a Turkish construction company , is carrying out the development and construction. Enka has invested a total of $150 million so far. Work is continuing on the other two buildings with completion expected in 2007.

PLOTS 11 AND 12: MIXED-USE TOWER BLOCK

The major project on these plots will be a 300m, 75-storey, mixed-use tower block with over 204,000m² of floor space. The facilities will include commercial and government offices, residential areas, retail space, leisure and health centres and a four-star hotel.

Offices will occupy the floors 4–45, while apartments are on floors 48–66. The building was designed as a two-tier skyscraper, 30 floors in the first tier and 37 in the second one. The second floor of the building will be occupied by a casino. The 47th floor will be occupied by a gymnasium.

The designers for the project are Swanke Hayden Connell Architects and the investors are Techinvest, who are investing $270 million. The contractors for the construction are Summa, a Turkish development company. Groundwork was carried out by Kaskatas. Construction on the building started in the third quarter of 2004 with completion scheduled for late 2006.

PLOT 13: FEDERATION OFFICE COMPLEX

The Federatsiya (Federation) office complex is to consist of two towers, one 57 storeys high and the other 87 storeys (345m), and a podium. The 87-storey tower will hold offices and the 57-storey tower will include residential apartments and a hotel. The total floor area of the complex will be 240,000m².

The podium will have three to five levels and 30,000m² of floor space and will contain retail areas, banking facilities, cafes, restaurants and leisure facilities. The complex will have 14 lifts built between the two towers, including four ‘Shuttle’ round-observation lifts.

Stroimontage and NIKoil Financial Group will invest more than $500 million in the project. The architects for the project are P Schweger, S Tchoban and A Asadov of Germany. Stroimontage is the general contractor for the project. Construction started in April 2004 and the complex is scheduled for completion by 2008.

PLOT 15: CITY HALL AND DUMAS

Plots 2 and 3 are owned by the Moscow City Government and original plans were for the new City Hall and Dumas (Parliament) buildings to be located there. However, these buildings will now occupy Plot 15.

The construction on Plot 15 consists of four 70-storey interconnected 308.4m buildings. The project started in November 2005 and will be finished by the end of 2007.

It is expected that all government administration will be accumulated in the new complex to provide better organisation, allowing the buildings currently in use to be sold.

The four skyscrapers will be connected by several two storey bridges between towers and eight storey bridges at the top. The highest bridges will be built in shape of letter ‘M’ for ‘Moscow’.

PLOT 16: RUSSIA TOWER

Plans for a 600m-tall tower to be built in Moscow to designs by British architect Sir Norman Foster were released in March 2006. ST Towers is the developer behind the project and is part of the ST Group.

The Russia Tower will be more than 50% higher than the Empire State Building and is to be built within the Moskva-City development on Plot 16 near the site’s border with the Third Ring Road. It will overshadow the 430m Federation Tower under construction at Moskva-City, which developers say will be the tallest building in Europe when it is completed in 2008.

The 420,000m² tower is a striking design comprising three blade-like structures arranged in a trefoil-like plan around a central core and tapering sharply toward the top, with part of the steel structure exposed on the outside like an exoskeleton.

Described by the architect as a vertical city, the tower is to house parking and retail space on nine underground levels, a public ice rink on the first floor under a spacious, pyramidal atrium, a hotel with serviced apartments above, 24 floors of office, high-end apartments on the top levels and a public observation deck at the very top. The resident population of the tower could be 25,000.

The Russia Tower is billed as an environmentally friendly project, maximizing natural ventilation and lighting, with solar cells, the collection of rainwater and snow to reduce water demand and the recycling of energy between areas with varying levels of demand. In addition, atria several floors high are to be spaced throughout the building’s central core and decorated with plants, providing the luxury apartments on the upper floors with private gardens in the sky.

The construction of the tower is expected to cost about $1.5 billion; of this about $150 million to $200 million would be supplied by ST Towers. Plans for the tower have been approved and it should be finished by about 2010. Construction has not yet started.

PLOT 17 AND 18: MULTI-PURPOSE OFFICE-HOTEL COMPLEX

The multipurpose complex will include two towers (80 and 78 floors), with a common underground space for parking. The high tower will contain office premises and the second tower will be a hotel.

The complex will also contain a roof-top restaurant with a panoramic view, cafes and bars, conference halls and billiard club. The architect is Skidmore, Owinds, and Merrill LLP. No dates have yet been announced.

PLOT 19: NORTHERN TOWERS

An office complex is being developed on this plot by ZAO Severnaya Bashnya. The Northern Towers will consist of three buildings – two 12-storey and one 29-storey. These will contain 135,000m² of floor space.

The architect is Project Institute 2 and the construction engineer is Bau Holding Strabag AG (Austria). Interior design in the building will be carried out by ABD Limited, and legal services with regard to lease documents are provided by PricewaterhouseCoopers.

The first phase of Northern Tower is scheduled for shell and core delivery by the fourth quarter of 2006. The marketing and leasing campaign has already started. Raiffeisenbank has agreed to become the first tenant of the complex.

Northern Tower will feature spectacular atriums, prime office premises and a multi-level parking for 688 cars. There will also be a multi-functional conference hall for up to 200 people, banking premises, restaurants and cafes, a fitness centre with a swimming pool operated by Reebok, a professional dental clinic and a beauty parlour.

POWER PLANT CONSTRUCTION

The power supply for the new MIBC has been a subject of much contention among foreign investors. The complex requires an efficient power distribution system operating at 20kV rather than the more typical 10kV.

CITY JSC and power supplier Mosenergo JSC put forward a proposal in 1999 to the Moscow City Government to develop a new power network for the MIBC, mini-metro, metro junction core, Eurostation and Sheremetyevo-Moscow Rapid Transit System.

The power and heat supply for the MIBC will be provided from three sources: the Mosenergo power station ‘SS-CITY-1’; the district heat and power station ‘Krasnya Prsnya’; and the MIBC power plant on Plot 7A, which entered its first phase of construction in 2002–2003 and is now well into its second phase with completion expected in 2006.

Having established the power supply sources, the next part of the project was the bulk power and distribution network to support the MIBC. Phase 1 of the MIBC power plant has seen the construction of a Gas Turbine Unit (GTU) and Heat and Power Plant (HPP) with a capacity of 50MW and a substation with two transformers for 110V from 20kV and 110V from 10kV and two 63MVA distribution units. The next phase will see an increase of capacity up to 100MW.

The developers of the power plant are CITY JSC and CITY-ENERGO Company Ltd. The contractors for the project are Liard-Stroy Ltd and the designers of the plant were Mosproekt-2 and VNIPI Energoprom.

TRANSPORTATION CONSTRUCTION

The Moscow–Sheremetyevo line is the first phase of the RTS to connect the three satellite airports to the centre of Moscow. This first line, 34.3km in length, will provide interconnectivity between the airport, regional centres and urban junctions and also interconnect with the existing municipal transport system. The project was started in 2001 and eight stations were planned. This stage is now complete.

The developer for the RTS is CITY JSC in collaboration with the City of Moscow; the designer is SNC Lavalin of Canada. The Phase 2 section of the project to extend the line to cover Vnukovo Airport was started in 2004 and is now nearing completion (scheduled to open in 2007).

The RTS development not only concerns rail links to the new commerical centre of Moscow but it is also a development in its own right. The Plot 11 development will include the construction of the new Moscow transport terminal uniting the RTS, three lines of the underground and the intercity bus terminal.

The complex will include transport stations with waiting rooms, boarding areas for VIPs, a hall of customs inspection, left-luggage offices, a 342 room hotel and ticket offices.

For this section of the development Citer Invest B.V. of the Netherlands is the developer, Behnish and Behnish Architekten of Germany are the architects. The investment is $200 million and construction is underway with an expected completion in 2007.

MINI-METRO LINE

A mini-metro line was also constructed to provide transportation within the MIBC and to connect with the historical centre of Moscow. There are three stations, one constructed in Phase 1 of the project and two in Phase 2. The three stations are Dorogomilovskaya, International and Moscow – City.

The length of the line is 5.85km. The engineering and transport contractors were Metrogiprotrans JSC. The line along with the International and Moscow – City stations came into operation in September 2005.

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Top Business Development companies In Moscow City

Business Development companies in Moscow City are firms that provide a range of services to help businesses grow and expand in the Russian market. These services may include market research, strategic planning, sales and marketing support, financial analysis, and business consulting. The companies typically work with small and medium-sized enterprises (SMEs) that are looking to enter the Russian market or expand their existing operations. They also provide support to foreign companies looking to establish a presence in Moscow City. With their in-depth knowledge of the local business environment, these companies can help clients navigate the challenges of doing business in Russia and achieve success in this dynamic market.

Below are the 56 Top Business Development companies In Moscow City and their top employee and management contact details:

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Edison venture capital, s group capital management, american chamber of commerce in russia, bia technologies, teleform information systems, generation s, expert systems, pmsoft kazakhstan, eae consult, smart technologies, marketing logic, marketing factory, rusnano med invest, sberezhenia & investitsii jsc/russia.

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