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Microsoft PowerPoint , virtual presentation software developed by Robert Gaskins and Dennis Austin for the American computer software company Forethought, Inc. The program, initially named Presenter, was released for the Apple Macintosh in 1987. In July of that year, the Microsoft Corporation , in its first significant software acquisition, purchased the rights to PowerPoint for $14 million.

PowerPoint was designed to facilitate visual demonstrations for group presentations in the business environment . Presentations are arranged as a series of individually designed “slides” that contain images, text, or other objects. Version 1.0 allowed users to generate text and graphics pages for black-and-white handouts, notes, and overhead transparencies. Version 2.0, developed for both Macintosh and Microsoft’s Windows operating system , was upgraded to output 35-mm colour slides. The 1992 release of PowerPoint 3.0 introduced the now-standard virtual slideshow. Subsequent versions added more features: slide transitions, background designs, animation, graphics, movie and sound clips, and AutoContent, which generates a presentation template based on what information is to be conveyed. In 2003 the renamed Office PowerPoint reflected Microsoft’s emphasis on standardizing the user interface and program functions across their suite of Office programs, which included Word (a word processor ) and Excel (a spreadsheet program). PowerPoint is also available for mobile devices like smartphones and tablets in the iOS and Android operating systems.

PowerPoint was developed for business use but has wide applications elsewhere, such as for schools and community organizations. The program was initially packaged as a stand-alone product, but its inclusion in the best-selling Microsoft Office suite assured its near-total dominance in the presentation-software market.

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What is PowerPoint Presentation with Features & Examples?

PowerPoint is a presentation software developed by Microsoft, which allows users to create, edit, and deliver visually engaging slideshows, whether you're a student, professional, or simply curious, explore the power of Microsoft PowerPoint and learn how you can create impactful presentations effortlessly.

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According to Glassdoor , a PowerPoint designer's average salary in the UK is about £37,811 annually. Who knew there was big money in presentations alone? In this blog, you will learn What PowerPoint is, its key features, its benefits, and how to use it, as well as learn some tips for creating effective presentations. 

Table of contents      

1) What is PowerPoint?   

2) Understanding the PowerPoint interface   

3) Key features of PowerPoint  

4) How to use PowerPoint to create a presentation?  

5) Benefits of PowerPoint   

6) Tips for creating effective PowerPoint Presentations  

7) Alternatives to PowerPoint    

What is PowerPoint?  

PowerPoint is an essential multifunctional tool for making presentations which had been created by MS. As a part of the Microsoft Office Suite, it offers a toolbox to organise the presentation by using different tools and features to make it visually pleasant and attractive. MS PowerPoint gives the opportunity for the text, graphics, multimedia objects, and animation elements to be combined in one place to allow the users to present information in a more effective way.  

Evolution of PowerPoint  

In the course of time, PowerPoint has become a very functional tool to produce high-quality presentations Moreover, a secure system would be established to manage risks of data leakage or theft. First released in 1987 for Apple computers, it defies to the competition with its easy Graphical User Interface (GUIGUI)) and its large range of functions. With every new release, MS PowerPoint offered new functionality and boasted significant improvements, staying the wonder of the world of presentations.

Understanding the PowerPoint interface  

 The PowerPoint Program provides the presenter with an easy-to-use interface for designing and updating the presentation. It is important to master its main functions in order to conduct operations using this software with a level of proficiency.Here's a breakdown of the MS PowerPoint interface:   

1) Ribbon: The Ribbon is located at the top of the MS PowerPoint window and has several tabs which include Home, Insert, Design, Transitions, etc.

2) Slides pane: Slide pane which is positioned to the far left of the window, is the PowerPoint window. You will see there a collection of your slides examples (thumbnails) which enables you to adjust and customize them with greater ease. The floating pane of the editor lets you not only add, delete, duplicate, but also hide slides from there.

3)   Notes pane : The Notes pane is located below the Slides pane. It provides space for adding speaker notes or additional information related to each slide.    

4)  Slide area : The Slide area occupies the central part of the PowerPoint window. It displays the selected slide, where you can add and arrange content such as text, images, charts, and multimedia elements .    

5)  Task panes : Task panes are additional panels on the PowerPoint window's right side. They offer various functionalities such as formatting options, slide layouts, animations, etc. Task panes can be opened or closed based on your specific needs.   

Understanding the MS PowerPoint interface will help you navigate the software effectively and make the most of its features. Whether you are creating slides, adding content, or applying formatting, having a good grasp of the interface ensures a smooth and productive experience .  

Key Features of PowerPoint  

When it comes to creating captivating and professional presentations, MS PowerPoint stands out as versatile and feature-rich software. Its array of tools and functionalities enables users to bring their imagination and ideas to life. Moreover, it also helps engage their audience effectively .    

From slide templates to multimedia integration, there are various Features of PowerPoint ; let's discuss some of them below.

1) Slide Templates : PowerPoint provides a collection of pre-designed templates that make it easy to create visually appealing slides.   

2)  Slide Master : The Slide Master feature allows users to define the overall layout, font styles, and colour scheme for the entire presentation .   

3)  Animations and transitions : PowerPoint offers various animation effects and slide transitions to add visual interest and captivate the audience .   

4)  Multimedia integration : Users can embed images, videos, and audio files directly into their presentations, enhancing the overall impact .   

5)   Collaboration tools : MS PowerPoint allows multiple users to work on a presentation simultaneously, making it ideal for team projects and remote collaboration .   

6) Presenter View : The Presenter View feature gives presenters access to speaker notes, a timer, and a preview of upcoming slides, enabling a seamless presentation experience .   

These features collectively contribute to PowerPoint's versatility and make it a powerful tool for developing engaging and impactful presentations.  

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How to use PowerPoint to create a presentation?   

Creating a presentation in PowerPoint is a straightforward process. Whether it's simple animations or explainer videos learning H ow to use PowerPoint is an extremely valuable skill. Here's a step-by-step guide on how to create a presentation:   

1)  Launch PowerPoint and choose a template or start with a blank slide. 

2)  Add slides by clicking "New Slide" or using the shortcut key (Ctrl + M). 

3) Customise slide content by entering text and inserting visuals.  

4)  Rearrange slides for a logical flow by dragging them in the slide navigation pane.  

5)  Apply slide transitions for visual effects in the "Transitions" tab.  

6)  Add animations to objects in the "Animations" tab.  

7)  Preview your presentation by clicking "Slide Show".   

8)  Save your presentation and choose a format (.pptx or .pdf).  

9)  Share your presentation via email, cloud storage, or collaboration tools.   

By following these steps, you can create a well-structured and visually appealing presentation in Microsoft PowerPoint. Remember to keep your content concise, use engaging visuals, and practice your presentation skills to deliver an impactful presentation .   

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Benefits of PowerPoint   

PowerPoint is a very popular presentation software and for a good reason. It offers numerous benefits for users, from easy collaboration to ease of use. These are some of the key benefits of PowerPoint.

1) Visual appeal : Microsoft PowerPoint allows you to create visually appealing presentations with its wide range of design tools and features. You can use templates, themes, and customisable layouts to make your slides visually engaging and professional .   

2)  Easy to use : PowerPoint has a user-friendly interface, making it accessible to users of all levels. The intuitive tools and straightforward navigation make it easy to create, edit, and deliver presentations efficiently .   

3)   Flexibility : PowerPoint provides flexibility in terms of content creation. You can include various types of content, such as text, images, charts, graphs, videos, and audio files, to enhance your message and engage your audience effectively.   

4)   Organisation and structure : PowerPoint offers features to help you organise and structure your content. You can create multiple slides, use slide masters for consistent formatting, and arrange the sequence of slides to create a logical flow .   

5)  Presenter tools : PowerPoint includes built-in presenter tools that aid in delivering presentations smoothly. You can use presenter view to see your notes and upcoming slides while your audience sees only the presentation. Additionally, features like slide transitions and animations add visual interest and help you control the flow of information .   

6)  Collaboration and sharing : PowerPoint allows for easy collaboration and sharing of presentations. Several users can simultaneously work on the same presentation, making it convenient for team projects. You can also share your presentations via email, cloud storage, or online platforms, ensuring easy access for viewers .   

7)   Integration with other tools : PowerPoint can seamlessly integrate with other Microsoft Office applications, such as Word and Excel. You can import data and charts from Excel or copy and paste content between different Office applications, saving time and effort .  

8)   Presenter-audience interaction : PowerPoint provides features that facilitate interaction between the presenter and the audience. You can include interactive elements like hyperlinks, buttons, and quizzes to engage your audience and make your presentations more dynamic.   

9)   Portable and accessible : PowerPoint presentations can be saved in various formats, such as .pptx or .pdf, making them easily accessible on different devices. This portability allows you to deliver presentations on laptops, tablets, or even projectors without compatibility issues .   

10)  Time and effort savings : PowerPoint simplifies the process of creating presentations, saving you time and effort. The pre-designed templates, slide layouts, and formatting options enable you to create professional-looking presentations efficiently .   

Tips for Creating Effective PowerPoint Presentations   

PowerPoint presentations can be powerful tools for communicating information and engaging an audience. Consider the following PowerPoint Tips to create effective presentations .

1) Simplicity is key : Keep your slides clean and uncluttered. Use concise bullet points and simple visuals to convey your message effectively .   

2)  Visuals matter : Incorporate relevant, high-quality visuals such as images, charts, and diagrams to enhance understanding and engagement .   

3)  Limit text : Avoid overwhelming your audience with excessive text on slides. Use brief phrases or keywords to communicate key points .   

4)  Choose legible fonts : Opt for clear and readable fonts that are easy to read, even from a distance. Maintain consistency in font styles throughout your presentation .   

5)  Consistent design : Maintain a consistent design theme, including colours, fonts, and layout, to create a visually appealing and professional presentation.   

6)  Emphasise important points : Use visual hierarchy techniques, such as font size, colour, and formatting, to draw attention to essential information .   

7)  Use transitions and animations sparingly : Incorporate slide transitions and animations thoughtfully, focusing on enhancing content and transitions without distracting the audience .   

8)  S lide notes for guidance : Utilise the slide notes feature to include additional details, explanations, or reminders for a well-prepared and confident presentation.   

9)  Practice and time yourself : Rehearse your presentation to ensure smooth delivery and stay within the allocated time. Practice helps you refine your content and delivery.   

10)  Engage the audience : Encourage audience participation through interactive elements, questions, or discussions to foster engagement and make your presentation more memorable.   

By implementing these tips, you can create effective MS PowerPoint presentations that capture attention, communicate information clearly, and engage your audience effectively.  

Alternatives to PowerPoint  

Most of you are used to using PowerPoint for your presentation needs since it was the first option available to us through our academics. However, if you wish to check out alternative options to Powerpoint know if they work better for you, here are ten options that is worth a short: 

5) Slidebean

6) Zoho Show 

7) Google Slide 

9) Beautiful.ai

10) Microsoft Sway

Conclusion     

This blog walked you through What is PowerPoint and how it can aid you in curating compelling visual representations of the message you wish to get across. We discussed it features and the process of how you can create presentations on PowerPoint. Now take what you know and run with it explore your options with your templates and building new ones, let your creativity take its course. 

Learn how to create customised slide shows in MS PowerPoint with our Microsoft PowerPoint MO300 Training .  

Frequently Asked Questions

Well, making a presentation can be tricky business. Here are some of the common mistakes people make:

1) Adding too much text! The presentation needs to have brief and simple points you elaborate on in person. 

2) Bad colour schemes for template and font colour. Sometimes the clash of colour may make the text illegible. 

3) Too many elements! Crowding of elements may lose your audience’s attention.   

Yes, you most definitely can! You can use PowerPoint online with a Microsoft Office 360 plug in that allows you to use all Microsoft applications on your browser. 

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Blog > The History and Evolution of PowerPoint

The History and Evolution of PowerPoint

04.20.20   •  #ppt #history #versions.

On April 20, 1987, the first version of PowerPoint was released. Because we love the software so much (and we know many of you readers do, too!), we wanted to celebrate PowerPoint’s 33rd birthday with a whole article dedicated to its origins, history, and use cases! 95% of presentations are created with PowerPoint, 30 Million PowerPoint presentations are given everyday, and 500 million people all over the world are using the software. So without further ado, let’s dive into the success story of PowerPoint - with the early beginnings and the development throughout the different versions (except for version 13, which was skipped due to triskaidekaphobia concerns ).

Timeline & Version History

5. july 1984: the idea was created.

Robert Gaskins was hired by Forethought Inc. as vice president of product development. His task was to create a new software for graphical personal computers like Microsoft Windows and Apple Macintosh. Already 1 month later, Gaskins came up with the idea of PowerPoint. Back then, the project description was labeled as "Presentation Graphics for Overhead Projection". For the next year they continued to work on the first specification of the software.

November 1984: Start of development

Development officially started under the name "Presenter". However, they started to work on the Macintosh version first. The first developer besides Gaskin was Thomas Rudkin, who joined after 6 months.

January 1987: Funding by Apple

To continue development, the team needed more money. Apple's Strategic Investment Group selected the company for its first investment. One month later, when they announced the software at the Personal Computer Forum in Phoenix, famous Apple CEO John Skully reportedly said "We see desktop presentation as potentially a bigger market for Apple than desktop publishing".

21. January 1987: The name PowerPoint was established

Originally, they chose to keep the name "Presenter" for the final software. However, to everyone's surprise, when they tried to register the trademark, their lawyers replied that the name was already used by another software product. The team had to find a new name quickly and thought about "SlideMaker" and "OverheadMaker". According to Gaskins, one night he came up with "Power point" randomly under the shower. Initially, nobody liked it, but when his colleague Glenn Hobin independently had the same idea (he saw a sign on an airport reading "POWER POINT"), they took it for an omen and stuck with the name. The reason why the name now is a single word with an upper-case P is that back then it was required in the naming of all Macintosh software applications. The common belief that PowerPoint got its name because it "empowers" people is therefore wrong.

20. April 1987: PowerPoint 1.0 (Macintosh)

The first 10.000 copies of the first version of PowerPoint for Macintosh shipped from manufacturing by Forethought Inc. The release was received quite well by the media, commenting it "People will buy a Macintosh just to get access to this product."

July 1987: Acquisition by Microsoft

In early 1987 Microsoft started an internal project to develop a software to "create presentations". Shortly after, they heard that a company called Forethought had nearly finished such a software. The successful release of PowerPoint 1.0 convinced Microsoft to buy the company entirely.

May 1988: PowerPoint 2.0 (Macintosh)

One year later, the second version of the software was introduces. It included color, more word processing features, find and replace, spell checking, color schemes for presentations, guide to color selection, ability to change color scheme retrospectively, shaded coloring for fills.

May 1990: First Windows version of PowerPoint

Almost 3 years later, the presentation software was finally released for Windows PCs. It was announced at the same time as Windows 3.0 and was using the same version number as the current Macintosh variant (2.0).

May & September 1990: PowerPoint 3.0

It was the first application designed exclusively for the new Windows 3.1 platform. New features were: full support for TrueType fonts (new in Windows 3.1), presentation templates, editing in outline view, new drawing, including freeform tool, flip, rotate, scale, align, and transforming imported pictures into their drawing primitives to make them editable, transitions between slides in slide show, incorporating sound and video.

February & October 1994: PowerPoint 4.0

The new version included among others: Word tables, rehearsal mode, hidden slides. Moreover, Microsoft first introduced a standard "Microsoft Office" look and feel (shared with Word and Excel), with status bar, toolbars and tooltips.

July 1995: PowerPoint 95 (new version naming)

To align PowerPoint with all other Office applications, Microsoft decided to skip versions 5 and 6 and instead call it PowerPoint 95.

October 2003: PowerPoint 2003

The 2003 version was the first to include the now called "Presenter View": tools visible to presenter during slide show (notes, thumbnails, time clock, re-order and edit slides). Furthermore, it included an option to "Package for CD" to write presentation and viewer app to a CD.

January 2007: PowerPoint 2007

It brought a new user interface (a changeable "ribbon" of tools across the top to replace menus and toolbars), SmartArt graphics, many graphical improvements in text and drawing, improved "Presenter View" and widescreen slide formats. Another major change was the transition from a binary file format, used from 1997 to 2003, to a new XML file format.

June 2010: PowerPoint 2010

This release added: sections within presentations, a reading view, save as video, insert video from web, embedding video and audio as well as enhanced editing for video and for pictures.

October 2012: PowerPoint for Web was released

The first time ever, the presentation software could be used in your web browser without any installation.

January 2013: PowerPoint 2013

Changes: online collaboration by multiple authors, user interface redesigned for multi-touch screens, improved audio, video, animations, and transitions, further changes to Presenter View. Clipart collections (and insertion tool) were removed, but were available online.

July 2013: First PowerPoint app for Android & iPhone

Finally the famous presentation software came on your mobile device with the first versions for Android and iOS. Giving presentations but as well basic editing of slides was already supported on the small screens. However, there wasn’t an iPad optimized version just yet.

September 2015: PowerPoint 2016

September 2018: PowerPoint 2019

New things in 2019: Morph transition, easily remove image backgrounds, inserting 3D models and SVG icons and a handy Zoom feature.

Are you interested in even more details on the story? You're lucky! Robert Gaskins gave an interview at the 25th anniversary of PowerPoint where he reveals even more on the history of the famous presentation software.

Modern use cases of PowerPoint

Most people use PowerPoint mainly for creating presentations, but did you know that there are many other ways of using the software? PowerPoint is not just for presenting plain slides to your audience - it can do much more - here are some interesting use cases you might not know about:

Games are a great way to lighten the mood during a presentation. Also, they engage the audience. Memory, Charades, or PowerPoint Karaoke - your options are endless! You can choose whatever suits your own presentation style and preference. If you don’t feel like thinking of games yourself, check out the best PowerPoint Games article , where you will get a lot of inspiration, creative game ideas and even a Memory template.

The times of boring, uninspired PowerPoint slides are long gone! Instead, we want to see interactive elements that engage the audience in new, exciting ways! Add Q&A sessions, get your audience’s feedback, share media and capture your audience with stories and unexpected elements! If you want to learn more about audience engagement and interaction, check out our blog post on 10 tools to boost Audience Engagement ! (Also, if you want to save time and energy, you can download SlideLizard , which allows you to create polls, do Q&A sessions, share media and slides and get audience feedback - all in one place!).

Quizzes are extremely popular, and you can create them easily with PowerPoint. We promise that your audience will love them! You can even take your quiz to the next level by matching the design of your quiz to popular quiz shows, like "Who wants to be a Millionaire" (actually, we designed a Who wants to be a Millionaire template with the original design and sound effects so you don’t have to do it yourself). Our advice for quizzes: Use a PowerPoint add-on that allows you to do live quizzes, like SlideLizard . That way you can easily let your audience vote via their smartphones or laptops.

Do you know the struggle of talking in front of a shy audience that doesn’t seem to open up? If you do, you’re definitely not alone: many presenters have to cope with this issue everyday. But there’s good news: By using some icebreaker questions at the beginning of your presentation, you can - well - break the ice. From "How are you feeling today" to "What would your superpower be" you could ask anything, really. Especially funny icebreaker questions (e.g. "Have you ever…?") are known to be very effective. You could even do more than one of these questions in the beginning (to be sure the ice is really broken). We've created a list of 20 great icebreaker questions , which you can use as inspiration.

Common struggles

PowerPoint is easy and intuitive to use - which is the reason why it has become the most used presentation software in the first place. However, there are several little struggles users sometimes have to deal with. They are all easy to solve though, and we will show you how.

Sometimes, the wrong language is set in the beginning, or you would simply like to add another language to your existing one. You can easily change that in the settings. In our blog post, you will get a detailed tutorial on how to install a new language pack and switch to your desired language .

Occasionally, PowerPoint files can get really big in file size. The reason for that are usually pictures or videos within the slides. To save a lot of storage space, you can compress your PowerPoint’s file size (without losing quality!). To learn how to do it, read this detailed step-by-step tutorial on reducing PPT file size .

This problem occurs often: You design a perfect presentation with custom fonts on your computer at home, but once you want to give that presentation on a different computer, all your beautiful custom fonts are gone and replaced with default fonts. That’s really annoying, but can be solved by embedding fonts into your .pptx file .

Templates are so useful, as they save so much time. The sad thing is that not that many people actually use them. We want to contribute to changing that by teaching you how to make your own custom design template for PowerPoint . And if you don’t feel like creating a template yourself, you can download one of ours for free:

• the wonderful Blue Alps template
• the simplistic Elegant Architecture template
• the fresh Caribbean template to get that summer holiday feeling

When was PowerPoint created?

The idea of PowerPoint came up in 1984. In the following years, development started under the name "Presenter". In 1987, the first version of PowerPoint for Macintosh was released. The first Windows release followed in 1990.

When did PowerPoint come out?

The first version of PowerPoint for Macintosh came out on April 20, 1987. The initial Windows version followed 3 years later, in May 1990.

Who created / invented / developed PowerPoint?

Robert Gaskins is one of the inventors of PowerPoint. He developed the first version with the help of his colleagues at Forethought Inc., Dennis Austin and Thomas Rudkin. Microsoft bought the company in 1987.

How old is PowerPoint?

The first version of PowerPoint was released on April 20, 1987, which means that PowerPoint celebrates its 33rd birthday in 2020. However, it was for Macintosh only, the Windows version was release in May 1990.

When did PowerPoint become popular?

According to Google Trends, PowerPoint had its peak in popularity in November 2009 (measured by number of searches). However, PowerPoint was already a popular presentation software in the 1990s.

Related articles

About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

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The big SlideLizard presentation glossary

.ppt file extension.

A .ppt file is a presentation which was made with PowerPoint, that includes different slides with texts, images and transition effects.

Asynchronous Learning

Asynchronous Learning means that the learning is time-shifted. The communication between student and teacher are time-delayed.

Co-located Audience

Co-located Audience means that the speaker talks to the audience in person. It is used verbal and non-verbal methods to communicate a message. The speaker makes gestures with their hands, changes their face expression and shows images.

A webinar is a seminar that takes place in a specific digital location at a specific time. It's a seminar that combines live and online formats.

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Slide Logic: The Emergence of Presentation Software and the Prehistory of PowerPoint

By david c. brock | october 04, 2016.

In many parts of our world today, group communication centers on visual materials built with “presentation software,” often crafted by a speaker him or herself. As a result, meetings now generally depend on the use of personal computers, presentation software in the guises of product or service and display by digital projectors or flat-screens.

A humorous sample PowerPoint presentation supplied with the very first version in 1987. This clip was created with PowerPoint 1.0 for Mac running in a Mac Plus emulator.

So central have these visual materials become that the intended functioning of digital files, programs, computers, and peripherals has become an almost necessary condition for public communication. Choice of presentation software has even become a mark of generational and other identities, as in whether one uses Facebook or Snapchat. Millennials and Generation Z choose Google Slides or Prezi. Everyone else uses PowerPoint, its mirror-twin by Apple called Keynote, or, for political expression and/or economic necessity, LibreOffice. Membership in a highly technical community can be signified by using the typesetting program LaTeX to build equation-heavy slides.

It is PowerPoint, nevertheless, that has become the “Kleenex” or “Scotch Tape” of presentation software. A “PowerPoint” has come to commonly mean any presentation created with software. Microsoft rightly boasts that there are currently 1.2 billion copies of PowerPoint at large in the world today: One copy of PowerPoint for every seven people. In any given month, approximately 200 million of these copies are actively used. PowerPoint is simply the dominant presentation software on the planet. 1

It may come as a surprise, then, to learn that PowerPoint was not the first presentation program. Rather, there were several programs for personal computers that performed similarly to PowerPoint in many respects, which appeared starting in 1982—fully five years before PowerPoint’s debut. PowerPoint’s ubiquity is not the result of a first-mover advantage. 2

Further, many of PowerPoint’s most familiar characteristics—the central motif of a slide containing text and graphics, bulleted lists, the slide show, the slide sorter, and even showy animated transitions between slides—were not absolute novelties when PowerPoint appeared. These elements had been introduced in one form or another in earlier presentation software.

Here, the principal developers of PowerPoint—Dennis Austin and Tom Rudkin—describe the structure of the source code defining slides. Austin and Rudkin worked closely with the product’s architect, Bob Gaskins. This document is in a collection of materials donated to the Computer History Museum by Dennis Austin.

From 1982 through 1987, software makers introduced roughly a dozen programs for several different personal computers that allowed users to create visual materials for public presentations as a series of “slides” containing text and graphic elements. Frequently, these slides were printed on paper for incorporation into a photocopied report and transferred to a set of transparencies for use with an overhead projector. Other presentation programs allowed slides to be output as a sequence of 35mm photographic slides for use with a slide projector, a videotape of a series of slide images, or a digital file of screen-images for computer monitors. Makers and users called these programs “presentation software,” and just as commonly “business graphics software.” “Business” here is significant, I think. 3

Early presentation software was most commonly used to create overhead presentations. In this clip, Dennis Austin—a principal developer of PowerPoint—demonstrates the use of overhead projectors and presentations.

The six years from 1982 through 1987 saw the emergence of presentation software (including PowerPoint), with multiple makers introducing competing programs offering many similar capabilities and idioms. Why did multiple, independent software creators develop presentation software for personal computers at just this moment?

I believe that an analytical framework that I developed with historian Christophe Lécuyer to understand episodes in the history of solid-state electronics can also help us to unpack this very different case from software history. Our framework consists of three “contextual logics” that we argue shaped the emergence of the planar transistor, the silicon microchip, the simultaneous-invention of silicon-gate MOS technology, and, as Christophe and Takahiro Ueyama recently show, the history of blue light-emitting diodes (LEDs). 4

In their 2013 article, “The Logics of Materials Innovation,” Christophe and Takahiro describe these logics beautifully:

This framework distinguishes different types of contextual challenges that shape the creation of new materials and manufacturing processes: the materiality of substances, tools, and fabrication techniques (referred to as “material logic”); the needs, demands and interests of intended customers (“market logic”); and the competitive tensions among laboratories, firms, and nations (“competitive logic”). These material, market, and competitive logics are not determinative, in the sense that they do not lead to necessary outcomes. But they are particularly stable over time and provide powerful resources and constraints to innovators and their patrons.

The implication seems straightforward: People from similar backgrounds, in similar organizations, facing a common, structured set of contextual logics, will do similar—but not identical—things. But can these logics that help make sense of the history of semiconductor electronics, a technology deeply about materials, also give insights into the history of the ne plus ultra of the digital—software itself? I think it can. Competitive logic, Market logic, and Material logic: Let’s consider them in that order, and see what they can mean for the “prehistory” of PowerPoint.

Competitive logic centered on software makers. In the first half of the 1980s, makers of presentation software were typically connected to companies. There were, of course, makers of non-commercial software of various stripes—hobbyist, open source, libre and the like—but they do not appear to have been a factor in early presentation software. Rather, the makers of presentation software were what I call “integrated software manufacturers,” “software publishers,” and “author houses.” Sometimes the boundaries between these maker-types are blurry, but I think the categories are useful.

Integrated software manufacturers, ranging from cottage firms to public companies, wrote code, manufactured it mainly on magnetic media, wrote and printed technical documentation and guides, and distributed it in shrink-wrapped boxes. For integrated software manufacturers of this era, think of Microsoft, Lotus Development, and MicroPro International." Software publishers" did everything that the integrated manufacturers did, except write the code. Rather, they entered into contracts on a royalty basis with those who did write programs. Software publishers ran the gamut from stand-alone companies that only produced software written by others, to firms that published a mix of programs written internally and externally, and also to computer makers like Apple, who published software written by others under their own label as well as selling their own programs. Code authors ranged from individual sole proprietorships to “author shops,” partnerships between two or more programmers in an LLP or a small company.

The origins of Microsoft, perhaps the best-known integrated software manufacturer.

These author shops, publishers, and integrated manufacturers were, by 1982, competing in a growing market for personal computer application software: Spreadsheets, word processors, databases and “business graphics” programs that often used data from spreadsheets to generate line-graphs, pie-charts, bar-graphs, and other standard plots used in business, science, and engineering. This battle for market share in applications for personal computers was the ‘competitive logic’ for presentation software’s emergence. 5

“Market logic” centered on the intended users of software, and, in the case of presentation software, focused to the communication practices of white-collar workers in the United States (and, perhaps, elsewhere), particularly “managers” and “executives.” Contemporary commentators noted that personal-computer “business” software like spreadsheets represented a turn in “office automation,” the opening of a new phase in which software users would expand beyond specialists and secretaries to managers and executives. Personal computers with new software would be in the offices of Mahogany Row in addition to the accounting department and the typing pool.

For example, in September 1982, John Unger Zussman, a columnist for InfoWorld, noted: “…the market is changing. An examination of the changing word-processor marketplace can tell us a lot about the maturation of microcomputers and give us a clue to the role of micros in the office of the future. ‘There’s an expanding concept of reality in the modern office,’ says Gary Smith, NCR’s director of marketing. Software oriented toward managers, such as spreadsheet and slide-show programs and electronic mail, has increased the demand for distributed data processing. It is now legitimate for a computer to appear on a manager’s desk—or a secretary’s. The personal workstation, says Smith, is becoming ‘the major focus of white-collar productivity.’ This was not always the case. In the past, computers were the province of the data-processing department…and, besides, managers wouldn’t be caught dead typing at a keyboard…word processing became a stepping-stone into the automated office…the introduction of microcomputers into the office of the future seems to be more a process of infiltration than one of direct assault.” 6

In this 1979 commercial, Xerox presented just this vision of the office of the future.

In a 1984 article in the Proceedings of the IEEE titled “A New Direction in Personal Computer Software,” MIT Sloan School professor Hoo-Min Toong, with his postdoc Amar Gupta, identified the crux of the market logic to which presentation software was a response: The time that executives and managers spent in meetings. They write: “Top managers are noted to spend four-fifths of their time attending meetings—delivering or receiving presentations and reports, communicating, and gathering information for subsequent meetings. Meetings are the most prominent, time consuming element of an executive’s job.” They continue: “At present, business personal computers only represent information in numeric form, in text, and in simple charts and graphs. A crucial missing component is the ability to present and manipulate visual, pictorial data…A new layer…will bridge the gap from the present position…to supporting business communications with sophisticated images and color.” 7

Toong and Gupta’s diagram of the proportion of an “executive’s” time spent in meetings. © 1984 IEEE. Reprinted, with permission, from Proceedings of the IEEE.

Toong and Gupta then discuss a newly released example of such “presentation graphics software,” VCN ExecuVision, offered by the book publisher Prentice-Hall. VCN ExecuVision, which ran on the IBM PC, cost $400 but also required libraries of images and icons, that is, “clip art,” at $90 per floppy disk. Users could create “slide shows” of multiple “slides” that the user could craft with text, clip art, and geometric shapes, as well as pie, bar, and line graphs, with the completed slide show either printed or displayed on the PC monitor.

The idiom of the slide was directly adapted from the world of 35mm photographic slides. “Seeing a single slide is one thing,” Toong and Gupta write, “seeing an aggregate of slides is another. VCN ExecuVision supports slide shows in which the transition from one slide to another can be controlled either manually (pressing a key causes display of the next slide) or automatically… More significant is the support of animation techniques which give an illusion of seeing a running movie rather than a slide show…VCN ExecuVision brings sophisticated graphical capabilities to the realm of personal computers thus vastly expanding the horizons of personal computer applications in all four domains – office, home, science, and education.” Continuing their celebration of ExecuVision, Toong and Gupta illustrated their journal article with three full-color pages of ExecuVision slides, replete with images having the unmistakable aesthetic of clip art. Presentation software and clip art may have been born together.

Sample slides from VCN ExecuVision. © 1984 IEEE. Reprinted, with permission, from Proceedings of the IEEE.

Evidently, ExecuVision was the creation of Toong himself—in a Cambridge, Massachusetts author shop called Visual Communication Network Inc.—before the program had been sold or licensed to Prentice Hall. Toong filed articles of incorporation for the firm in October 1983, with his brother and a former MIT industrial liaison as the other directors. His brother was listed as the president and a Sloan School building was the firm’s address. Toong’s connection to ExecuVision is not mentioned in the article. 8

Lotus’ announcement of Executive Briefing System. Courtesy of the Kapor Archive.

Toong’s ExecuVision was, in late 1983, a new entrant into the presentation software market that two new integrated software manufacturers, located in neighborhoods on opposing sides of the MIT campus, had already enjoined. On one side was Mitch Kapor’s startup, Lotus Development. Kapor created his new firm on a windfall from two programs he had written that were published by Personal Software, Inc., later renamed VisiCorp. VisiCorp was also the publisher of the breakthrough spreadsheet program VisiCalc, written in Cambridge by Software Arts Inc., the “author shop” of Dan Bricklin and Bob Frankston.

Mitch Kapor had written a statistical analysis and data graphing program for the Apple II called TinyTROLL, which he sold through a partnership with his friend and then MIT finance PhD student Eric Rosenfeld who had suggested the program to Kapor. The partnership was called Micro Finance Systems, and Kapor was approached VisiCorp to adapt TinyTROLL to work with data imported from VisiCalc. Kapor soon delivered VisiPlot and VisiTrend, programs that took VisiCalc spreadsheet data and generated pie, bar, and line graphs from them, as well as performed various finance-relevant statistical functions on the data. Kapor and Rosenfeld’s Micro Finance Systems received hundreds of thousands of dollars in royalties for VisiPlot and VisiTrend before VisiCorp bought them outright for $1.2 million. With his share in the windfall, Kapor set up an integrated software manufacturer of his own, Lotus Development, and, in 1982, the firm released its first product, Executive Briefing System, for the Apple II. Todd Agulnick, a 14-year-old high school student, had been hired by Kapor and wrote the BASIC code for Executive Briefing System under his direction. 9

Lotus’ $200 Executive Briefing System was centered on the color video display of the Apple II. In brief, a number of programs for charting and graphing like VisiPlot offered the “BSAVE” command. Instead of routing data to immediately render an image on the video display, BSAVE sent the very same data to a stored file. In this way, a “screen shot” could be rendered on the video display at a later time, shared with others, archived for future use, etc. Lotus’ Executive Briefing System treated BSAVE’d files—these screen shots—as “slides” that could be modified and then displayed on the Apple II’s video display as a “slide show” for a “presentation.” Executive Briefing System users could edit slides of charts and plots by adding text and/or clip art of lines, geometric shapes, or “ornamental” motifs. Slides were arranged in slide shows, and saved to floppy disk. While the program allowed a slide show to be printed—as a paper report or for transparencies for overhead presentation—it focused on slide shows for the video display. A variety of animated “transitions” between slides were available, such as fades, wipes, and spinning-into-view. 10

An early Executive Briefing System demonstration. This clip was created by running an image of the demonstration disk in an Apple II emulator.

David Solomont’s Business and Professional Software Inc., another integrated software manufacturer developing products for the Apple II, was located at 143 Binney Street just a 25-minute walk across the MIT campus—and past Hoo-Min Toong’s office—from Kapor’s Lotus Development office at 180 Franklin Street. Like Kapor, Solomont’s firm had earlier developed a plotting and charting program for the Apple II to work with VisiCalc spreadsheets. Solomont struck a deal with Apple to license the plotting program, which was sold by Apple under the company’s brand as “Apple Business Graphics.” Soon thereafter, arriving on the market about the same time as Lotus’ Executive Briefing System, came Solomont’s “Screen Director” program in 1982. 11

A 2015 CHM oral history interview with David Solomont.

Screen Director, made for the then-new Apple III computer, fully embraced treating a computer running Screen Director like a 35mm slide projector. Users could organize BSAVE’d image files from programs like VisiPlot and Apple Business Graphics into various “slide trays” for presentation on the video display. While Screen Director did not allow for the editing of existing image slides, it did provide for the creation of text slides and for a limited set of animated transitions between slides. Screen Director even shipped with the standard two-button wired controller for slide projectors, but modified to plug into the Apple III for controlling Screen Director slide shows. 12

A 1982 print advertisement for Business and Professional Software’s Screen Director program.

So far I have described a meaning for “competitive logic” and “market logic” in the case of presentation software, and some early programs from 1982 through 1984. But what of “material logic?” Material logic here includes personal computers themselves, specifically personal computers with graphics capabilities that were expanding in the early 1980s. The computers’ physical performativity, their material agency, constituted a resource, medium, and constraint for software makers and users. Existing programs widely used on these computers, like spreadsheets and plotting programs, were themselves a critical part of the material logic. Software, like hardware, has an unavoidable materiality. At the most abstract, a computer program can be considered to be a specific pattern. In practice, every instance of a program is a pattern in something material, including the body of an author.

Finally, the material logic for presentation software included operating systems centered on the graphical user interface, or GUI. This style of computing had been pioneered at Xerox PARC in the late 1970s, most famously on the Xerox Alto computer. The Alto inspired other efforts to bring the GUI into personal computing during the first half of the 1980s: Apple’s Lisa and Macintosh computers, Microsoft’s Windows software, and VisiCorp’s VisiOn software to name but a few. 13

This material logic was especially important in the creation of PowerPoint. In 1983, two Apple managers, Rob Campbell and Taylor Pohlman, left the firm and created a new integrated software manufacturer, Forethought Inc. Simply put, they left Apple to bring a Xerox Alto like GUI operating system to the IBM PC. By 1986, however, Forethought Inc. had a change of plans. This story—of Forethought’s creation of PowerPoint—and other stories about what PowerPoint and its competitors can tell us about software history, will be the subjects of upcoming essays by me on the @CHM blog.

For more information about the development of PowerPoint, please see our Guide to the Dennis Austin PowerPoint Records .

• Oral history interview with Shawn Villaron, PowerPoint manager at Microsoft, date, forthcoming/in process.
• Indeed, a wonderfully helpful list of presentation software offerings from 1986 compiled by Robert Gaskins, the initiator and architect of the original PowerPoint project, can be found on pages 131-134 of his painstakingly detailed and comprehensive memoir, Sweating Bullets .
• One place in which these identifying names for the presentation software genre were evident was, and is, the pages of the trade magazine InfoWorld . Google Books has a large number of issues of the periodical available with full text and search. On the more general use of the genre names, see this Google Books NGram .
• See Christophe Lécuyer and David C. Brock, Makers of the Microchip: A Documentary History of Fairchild Semiconductor (Cambridge, MA: MIT Press, 2010); David C. Brock and Christophe Lécuyer, “Digital Foundations: The Making of Silicon Gate Manufacturing Technology,” Technology and Culture , 53 (2012): 561–97; and Christophe Lécuyer and Takahiro Ueyama, “The Logics of Materials Innovation: The Case of Gallium Nitride and Blue Light Emitting Diodes,” Historical Studies in the Natural Sciences , 43 (2013): 243-280.
• See, for example, Martin Campbell-Kelly, “Number Crunching without Programming: The Evolution of Spreadsheet Usability,” IEEE Annals of the History of Computing , 29 3 (July-September 2007): 6-19 and Thomas J. Bergin, “The Origins of Word Processing Software for Personal Computers: 1976-1985,” IEEE Annals of the History of Computing , 28 4 (October-December 2006): 32-47.
• The article may be viewed in InfoWord on Google Books.
• Hoo-Min D. Toong and Amar Gupta, “A New Direction in Personal Computer Software,” Proceedings of the IEEE , 72 3 (March 1984): 377-388.
• Commonwealth of Massachusetts, Articles of Organization, Visual Communications Network, Inc., October 13, 1983.
• Mitch Kapor, “Reflections of Lotus 1-2-3: Benchmark for Spreadsheet Software,” IEEE Annals of the History of Computing , 29 3 (July-September 2007): 32-40; David C. Brock telephone call with Todd Agulnick, July 15, 2016.
• Rik Jadrnicek, “ Executive Briefing System, a slide-show program ,” InfoWorld, May 17, 1982, 47–49.
• Oral History of David Solomont , Computer History Museum, 2015. Or watch it on YouTube .
• Richard Hart, “ Screen Director helps you present ‘slide shows,’ ” InfoWorld, November 8, 1982.
• See Michael Hiltzik, Dealers of Lightning: Xerox PARC and the Dawn of the Comptuer Age, (New York: HarperCollins), 1999.

About The Author

David C. Brock is an historian of technology, CHM's Director of Curatorial Affairs, and director of its Software History Center. He focuses on histories of computing and semiconductors as well as on oral history. He is the co-author of Moore’s Law: The Life of Gordon Moore, Silicon Valley’s Quiet Revolutionary and is on Twitter @dcbrock.

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