topics for research paper about hospitality industry

What is Hospitality?

Hospitality means offering a warm or friendly welcome to visitors and guests. On this planet, hospitality is one of the dynamic industries where innovation and technology are used to improve the experience of the guests. The hospitality and tourism industry majorly encloses all the activities that are associated with travel and tourism. Primarily, the hospitality sector includes

Hotels & Resorts
Night Clubs & Bars
Restaurants & Catering
Travel & Transportation
Cruise Liners and bus tours
Events (Private, Business, Cultural & Sports)
Spas & Wellness

Hospitality management or hotel management is a vast field that deals with managerial activities in the hospitality industry. The ultimate aim of the hospitality industry is to satisfy customers by offering the best services. Hence, to improve customer satisfaction, the industry requires a lot of skills, creativity, and the help of technology. Also, to build unique strategies for attracting customers, various research and analysis activities are conducted in the hospitality industry.

Hospitality Research Paper Writing

A hospitality research paper is an academic paper that focuses on any topics that are related to hospitality. For writing a research paper, first, you should identify a good topic. During topic selection, make sure to pick a topic that matches your interest. The research topic should not be too broad or too narrow.

If the topic is too broad, narrow it down and focus only on a particular theme. You can select either a topic or a subtopic for discussion, but it should have a strong thesis statement. Remember, all the main points related to the research statement should be explained with supporting facts.

Like other academic papers, the hospitality research paper you prepare should also be well-structured and informative. When writing a hospitality research paper, include the following elements.

Introduction: It is the opening paragraph of the paper. In the introductory paragraph, you should mention brief background information on the topic and thesis statement .

Literature review: In this section, you should discuss the theoretical framework and the sources you have used to research and write the paper.

Research Methodology: Here, you should list and explain all of the methods you have used to collect and analyze the data.

Data Analysis: In this section, you should analyze all the research data you have gathered.

Results: Here, you should focus on the meaning and implications of the data you have collected.

Conclusion: In this section, you should summarize all the major points. Also, you should specify how your analysis has provided the answers to your research question.

References Page: Here, you should list all the sources you have used as a reference in your research paper.

List of Hospitality Research Topics and Ideas

Hospitality is a broad field with endless research topics to consider. When it comes to writing a hospitality research paper, you can prefer any hospitality topics based on history, culture, management, and recent industry trends.

Are you asked to prepare a hospitality research paper on the best topics? Cool! Here, we have shared the top hospitality research topics and ideas for you to consider.

Refer to the list mentioned below and identify a topic of your choice.

Simple Hospitality Research Topics

Talk about the origin of the word Hospitality.
Hospitality in the Islam culture.
Hospitality in Ancient Greece.
Best ways to greet a tourist in Rome.
Hospitality in the Christian culture.
The effect of global trends on the hospitality industry.
Explain the relationship between the host and the guest.
An in-depth look at hospitality ethics.
Best ways to greet a guest in Prague.
Analyze the negative effects of travel bans
Contribution of tourism to global economic growth
Development of sustainable tourism
Contribution of tourism to development and poverty reduction
Discuss the tourism destinations across Europe
Impact of the COVID-19 pandemic on global tourism

Hospitality Research Topics on Tourism

Contribution of Tourism to the Worldwide Trade
Improvement of Competitiveness of Tourism
The advancement of Tourism contribution to the development
Best ways to greet tourists in Rome
Comparison between the hospitality laws in Middle-East countries and European countries
Existing hospitality laws in Japan and China
Employee performance in the establishment of Hotel: Case Study of Munyonyo Commonwealth Resort
Best practices of hotel management
Talk about etiquette in the hospitality industry.
The effects of smoking bans on casinos.
Analyze the impact of the COVID-19 pandemic-led social distancing on the global tourism management
How the removal of travel restrictions in the post-COVID year is going to benefit the tourism industry of the United Kingdom?
Assess how government policies, rules, and regulations impact the development of a country’s tourism business
Analyze the impact of natural disasters and hazards on the tourism industry of the UK
Discuss the impact of travel bloggers and vloggers on the global tourism business

Interesting Hospitality Research Paper Topics

Explain the concept of favored guests in Christianity.
The right to free transit.
Analyze the concept of perverse hospitality.
An in-depth look at fair wages in the hospitality industry.
Case Study: The Izmailovo Hotel.
Case Study: The Abraj Al-Bait.
Make a strategic analysis of the Circus Circus Las Vegas.
Make a strategic analysis of the Hilton Hawaiian Village.
Discuss the tagline “Atithi Devo Bhava”
Hospitality training of flight attendants
Intercultural challenges in the hospitality industry and the role played by hospitality management: a descriptive review
Hospitality management and Access-based sharing options: factors driving consumers to make such decisions
Analyze the concept of experience sampling technique in the hospitality management domain
Comparative analysis of the working hours in the hospitality sector of the UK and the US
Discuss the potential challenges and interventions involved in international hospitality management

Unique Hospitality Research Ideas

Importance of the hospitality industry on France’s economy
Smart and innovative tourism development
Promoting employment through fostering knowledge, education, and capacity-building
Examining perception and attitude of customers towards online travel agents.
How can small catering firms utilize integrated marketing communication to create brand recognition and sales?
Discuss the financial management and accounting of a hotel.
Revenue management of a large hotel.
A study on French hotel management.

Research Topics on Hotel Management

Traits of a good hotel manager.
Case Study: The Ambassador City Jomtien
Case Study: The Wynn Las Vegas
Managing a hotel in Pakistan.
Case Study: Hotel & Plaza
Explain the customer service at a 5-star hotel.
Analyze the difference between a full-service hotel and a limited-service hotel
Space, Society, and Hospitality
Use of technologies in hotel management practices
The current trend in hotel management

Hospitality Law Research Topics

Problems confronting the development of the hospitality industry (a case study of Models Hotel Enugu)
A closer look at the Laws of Innkeepers.
Discuss insurance waivers.
Explain bailments in the hospitality industry.
Research the risk of theft in hotels in the UK.
Hospitality law in South Africa.
Hospitality law in India.
Research hospitality law in Russia.
Hospitality law in South Korea.
Hospitality law in North Korea.
Talk about the liability of hotel owners in the US.
Importance of hospitality law in driving tourism growth
Critical analysis of the hospitality laws in the United States
Loss of guest property in the European Union
Talk about hospitality as a virtue.

Hospitality Management Research Topics

Importance of hotel management
Discuss the salary expectations of hotel managers.
Major issues in the hospitality industry.
The role of the General Manager of a hotel.
The different types of hospitality accommodations.
Evaluating the need for effective policies as a panacea for the sustainable hospitality and tourism industry
Role of interior design in the hospitality industry cutting wrought iron as a case study
The course of food poisoning in catering establishments (a case study of a selected restaurant in Aba)

Additional Research Topics on Hospitality Management

Working conditions in a large hotel.
The various types of hospitality accommodations.
Talk about the salary expectations of hotel managers.
Offering food, shelter, and safety in Nepal.
Discuss hotel management during the COVID pandemic.
An in-depth look at hotel marketing management.
Prepare a strategic analysis of a hotel of your choice.
The role of a Director of Groups and Events.
Food and beverage in the hospitality industry.
Offering shelter in Judaism.
The role of facility managers.
Research the effects of the 2020 coronavirus pandemic on the hospitality industry.
Discuss hospitality training of restaurant workers.

Advanced Research Topics on Hospitality Management

The importance of the hospitality industry for the US economy.
Discuss hospitality training of flight attendants.
Make a strategic analysis of Caesars Palace Hotel.
Research what off-season means for holiday resorts.
Discuss how hospitality companies diversify.
Case Study: The MGM Grand Las Vegas and The Signature
Make a strategic analysis of the Excalibur Hotel and Casino.
Case Study: The Londoner Macao
Case Study: The Venetian Resort Las Vegas
Talk about personalization in hospitality.

Research Paper Topics on Hospitality and Tourism

Analyze the 7 components of tourism.
Talk about the 3 main concepts in tourism.
Best tourist attractions in the US.
Going contactless in the hospitality industry.
Domestic tourism in the United States.
Best tourist attractions in the UK.
Research outbound tourism trends in 2022.
How did the COVID-19 pandemic affect tourism?
What does inbound tourism mean?
Use of Sig Sigma and TQM (Total Quality Management) in the hospitality and tourism business

Best Hospitality Research Topics

Discuss destination promotion.
Make a strategic analysis of the Shinagawa Prince Hotel.
The way tech has affected the hospitality industry.
Talk about seamless technology in hospitality.
Make a strategic analysis of the Resorts World Las Vegas.
Discuss the best ways to cater to millennials.
Augmented reality in the hospitality industry.
Sustainability in the hospitality industry.
The most important service in the hospitality industry.
Discuss the growing emphasis on well-being.
Using tech to meet the needs of hotel guests.
Make a strategic analysis of the Atlantis Paradise Island hotel.
Crushing the competition in the hospitality business.
The most important part of hospitality in a luxury hotel.
Research the importance of a good tour guide.

Great Hospitality Dissertation Topics

Why do customers prefer leisure hotels when they plan overseas holidays?
The positive impacts of Royal Weddings on the hospitality industry.
Factors affecting restaurant selections on a Friday night out.
How to motivate employees in pubs and restaurants?
With more people traveling solo, what has the hospitality industry done to accommodate and attract more visitors?
How do buying decisions affect leisure tourism regarding British customers?
Does brand extension in hotel chains affect the buying decisions of customers?
Perception and attitude of British customers towards Thai food.

Excellent Hospitality Research Ideas

Analyze the operations of a pub of your choice.
Discuss the tips system.
Changing laws in the hospitality sector.
The importance of proper etiquette.
Research the wages of hotel staff in your area.
The influence of hospitality on the direct and indirect economy.
Hospitality going green in the upcoming years.
Compare 3 major hotel chains in the UK.
Hospitality laws and regulations in the Maldives.
Hospitality during the Olympic Games.
The best ways to attract guests to your hotel.
Hospitality in Ancient Egypt.
Discuss the bread and salt tradition in Eastern Europe.
Discuss hospitality in your local hospital.
A closer look at sports tourism.

Captivating Hospitality Research Paper Topics

Middle Eastern and European countries’ hospitality laws are contrasted.
encouraging knowledge, education, and capacity-building to promote employment
Analyze the Hilton Hawaiian Village from a strategic perspective.
An in-depth examination of equitable pay in the hospitality sector
Munyonyo Commonwealth Resort is a case study on employee performance in the hotel setting.
Do some research on how the hotel sector will be affected by the coronavirus pandemic in 2020.
TQM (Total Quality Management) and Sig Sigma are used in the hospitality and tourism industries.
Remote communication’s importance in the hospitality and tourism industries
An in-depth examination of increasing earnings in the hospitality sector
Do a strategic study of the hotel Caesars Palace.

Final Words

By using any topic from the list of hospitality research topics suggested above, you can write an excellent research paper. In case, you still find it difficult to select a good research topic for your assignment, quickly call us for online assignment help . We have numerous subject matter experts to help you with topic selection and writing a plagiarism-free hospitality research paper according to your requirements. Moreover, by utilizing our reliable hospitality research paper writing service, you can finish your academic work ahead of the due date and secure good grades.

100 Unique Accounting Research Topics and Ideas

80 Best Global Warming Essay Topics and Ideas

100 Funny Speech Topics To Entertain the Audience

About author.

Jacob Smith

Jacob Smith guides students with writing research paper topics and theses at greatassignmenthelp.com. Read about the author from this page

https://www.greatassignmenthelp.com/

Comments are closed.

Featured Posts

200 Impressive Business Essay Topics

175 unique bioethics topics to consider for academic paper, apa vs. mla: know the major differences between the citation styles, top 155 java project ideas for beginners and experts, 110 sample gre essay topics for practicing, 110 depression research topics to deal with, defining malleability as a personality trait essay, 250 best relationship topics to deal with, 100 awesome soccer essay topics and ideas, get help instantly.

Raise Your Grades with Great Assignment Help

230+ Innovative Hospitality Management Research Topics In 2023

Have you ever thought about what goes on behind the scenes to make your hotel stay or restaurant food so great? Hospitality management research is like the investigative work of detectives in the world of hospitality. It aims to find ways to enhance your experiences away from home and ensure that hotels and restaurants run smoothly.

In this blog, we delve into the importance of research in the hospitality industry. It’s the key to enhancing guest experiences, optimizing business operations, and promoting sustainable practices. It keeps businesses up-to-date with changing trends and helps attract and retain the best staff, all while exploring innovative solutions for the challenges faced by the industry.

We’ll also provide you with over 230 innovative research topics in hospitality management for 2023, catering to various fields of study, whether you’re a social sciences, economics, STEM, or law and ethics student. So, if you’re curious about the world of hospitality research, read on to uncover the secrets of guest satisfaction and the ever-evolving landscape of this dynamic industry.

What Is Hospitality Management Research?

Table of Contents

Hospitality management research is like detectives studying how hotels, restaurants, and other places where people stay and eat can do things better. Imagine someone trying to find ways to make your hotel stay more comfortable or your restaurant meal tastier. That’s what researchers in hospitality management do. They ask questions, gather information, and use special tools to solve problems and make the experience of staying and eating out more enjoyable for everyone. They also look at how to make these places run smoothly and help the people who work there do their jobs better.

This kind of research is important because it helps hotels and restaurants become better at what they do. It can lead to new ideas and improvements that make guests happy and also help the businesses make more money. So, hospitality management research is all about finding ways to make your time away from home more enjoyable, relaxing, and delicious.

Importance Of Research In Hospitality Management

Here are some importance of research in hospitality management:

1. Enhancing Guest Experiences

Research in hospitality management helps hotels and restaurants figure out what makes guests happy. It’s like finding the secret recipe for a big smile. By asking questions and studying what guests like and don’t like, they can make stays and meals more enjoyable and memorable.

2. Efficient and Well-Run Businesses

Just like a chef needs a recipe to cook a delicious meal, businesses in hospitality need the right recipe for success. Research helps them find the best ways to do things, like how to manage staff, plan menus, and set prices. This makes the hotel or restaurant run smoothly and make more money.

3. Sustainable and Eco-Friendly Practices

Researchers in hospitality also look at ways to be kind to the planet. They explore how to save energy, reduce waste, and use fewer resources. This not only helps the environment but also saves money for businesses in the long run.

4. Keeping Up with Changing Trends

Travel and dining habits change over time, just like fashion trends. Hospitality research keeps businesses up-to-date with what’s popular and what’s not. It’s like knowing which clothing style is in fashion, but for hotels and restaurants.

5. Attracting and Training the Best Staff

Good staff is like the icing on a cake – they make everything better. Research in hospitality management helps businesses find and keep talented employees. Businesses can make their employees happier and more effective by knowing what they need and want. This will lead to better service for guests.

In this section, we will discuss hospitality management research topics:

Great Hospitality Industry Research Topics

Consumer Preferences in Sustainable Accommodations
Technology’s Role in Personalizing Guest Experiences
Crisis Management in the Post-COVID-19 Hospitality Sector
Food Safety and Public Health in Restaurants
Diversity and Inclusion in the Hospitality Workforce
Cultural Exchange and Tourism Impact
Managing Employee Turnover in Hospitality
The Effect of Online Reviews on Hotel Selection
Social Media Marketing for Hotels
Environmental Responsibility in Hospitality Operations

Amazing Research Titles About Hospitality Industry

Sustainable Hospitality: Green Practices and Guest Satisfaction
Innovations in Guest Experience Management
Resilience in the Face of Crisis: Hospitality Industry Strategies
Digital Disruption in Hospitality: The Tech Transformation
From Stars to Stories: Rethinking Hotel Ratings
Exploring Cultural Tourism in the Hospitality World
Unveiling the Secrets of Top-Rated Hotels: A Guest-Centric Analysis
Banquets and Conferences in the Digital Age: Innovations in Event Management
Social Media Crisis Communication for the Hospitality Industry
Dining Experiences Beyond the Plate: Restaurant Innovations

List of Recommended Philippines Hotel and Restaurant Management Dissertation Topics

Boutique Hotels and Local Tourism Development
Culinary Tourism in the Philippines: A Flavorful Journey
Community-Based Tourism Initiatives: Socioeconomic Impacts
Sourcing Locally: Sustainable Food Practices in Filipino Restaurants
Promoting Filipino Hospitality and Cuisine through Social Media
Revenue Management Strategies for Philippine Hotels
Cultural Festivals and Hotel Occupancy Rates
Elevating Customer Service in Filipino Restaurants
Ecotourism Trends and Eco-Friendly Accommodations in the Philippines
Adapting to the ‘New Normal’: Challenges and Opportunities in Philippine Hospitality

Research Topics in Hospitality Management for Social Students

Social Responsibility in Hospitality: A Comparative Study
Indigenous Communities and Tourism: Social Implications
Gender Diversity in Hospitality Leadership Roles
Mental Health Among Hospitality Workers: A Social Perspective
Social Media’s Impact on Destination Marketing
Inclusivity and Diverse Populations in Hospitality
Reducing Food Waste in Restaurants: A Social Goal
Tourism as a Catalyst for Cultural Exchange
Social Entrepreneurship in the Hospitality Sector
Community Engagement in Tourism Development

Research Topics for Hospitality Management for Economy Students

Mega Events and Their Economic Impact on Hospitality and Tourism
Price Elasticity in the Hotel Industry
Economic Analysis of All-Inclusive Resorts
Tourism’s Role in the Economic Development of Developing Nations
Foreign Investment in Hospitality: Economic Insights
The Economics of Luxury Hotel Operations
Market Entry Strategies for International Hotel Chains
Tourism Taxes and Their Influence on Visitor Numbers
Airbnb and Its Economic Impact on Traditional Hotels
Agrotourism’s Economic Viability and Potential

Outstanding Research Titles For Hospitality Management Students

Crafting Exceptional Guest Experiences: A Study in Hospitality Excellence
Hospitality Resilience in Times of Crisis: Strategies and Success Stories
The Digital Revolution: Innovations in Hospitality Management
Beyond Stars and Diamonds: A New Era of Hotel Classification
The Art of Hospitality: Unveiling the Secrets of Top-Rated Establishments
Events Redefined: Innovations in Banquets and Conferences
Navigating Social Media in the Hospitality Industry
Sustainability and Responsibility: The Future of Hospitality
Restaurants Reinvented: Culinary Adventures in Modern Dining
Emerging Ethical Dilemmas in Hospitality Management

Leading Thesis Titles For Hospitality Management

Hotel Revenue Management Strategies and Their Impact on Profitability
The Influence of Guest Reviews on Hotel Selection
Digital Transformation in Hospitality: A Case Study of Leading Chains
The Role of Environmental Practices in Guest Satisfaction
Global Diversity in Hospitality Leadership: Challenges and Opportunities
Promoting Cultural Tourism for Sustainable Economic Growth
Employee Turnover: Causes, Costs, and Solutions in the Hospitality Sector
Social Media Marketing for Hotels: Best Practices and Pitfalls
Legal and Ethical Aspects of Food Safety in Restaurants
The Sustainability Movement in Boutique Hotels: Case Studies

Hotel Management Research Paper Ideas

Optimizing Hotel Room Pricing Strategies
Enhancing Hotel Operations Through Technology
Sustainable Practices in Hotel Management
Crisis Management and Disaster Preparedness for Hotels
The Role of Leadership in Hotel Success
Innovations in Hotel Guest Services
Customer Relationship Management in the Hotel Industry
Effective Marketing Strategies for Hotels
The Impact of Employee Training on Guest Satisfaction
The Influence of Hotel Design on the Guest Experience

Argumentative Essay Topics for Research in the Hospitality Industry

The Pros and Cons of All-Inclusive Resorts
Online Travel Agencies vs. Direct Hotel Booking: Which is Better?
The Ethics of Wildlife Tourism: Balancing Conservation and Entertainment
The Role of Technology in Replacing Human Workers in Hospitality
Is Sustainable Tourism Truly Achievable, or Just a Buzzword?
Cultural Appropriation in the Restaurant Industry: Where to Draw the Line
Balancing Economic Growth and Environmental Sustainability in Tourism
The Impact of Overtourism on Local Communities
Are Hotel Loyalty Programs a Benefit or a Burden for Guests?
Legal and Ethical Issues in Food Allergen Handling in Restaurants

Social Media Research Topics
Mental Media Research Topics

Creative Hospitality Management Research Topics

The Influence of Art and Design on Hotel Guest Experience
Gastronomic Tourism: Exploring the World Through Food
The Theater of Fine Dining: Immersive Restaurant Experiences
Hospitality as a Form of Entertainment: Theatricality in Hotels and Restaurants
Novel Approaches to Hotel Branding and Theme Concepts
Music and Soundscapes in Enhancing Ambiance in Hospitality Establishments
The Role of Storytelling in Hotel and Restaurant Marketing
Innovative Hotel Room Features and Amenities
Sensory Marketing in the Hospitality Industry
Virtual Reality and Augmented Reality Applications in Tourism and Hospitality

Social Media Research Topics About the Hospitality Industry

The Impact of Influencer Marketing on Hospitality Businesses
Crisis Management in the Age of Social Media
User-Generated Content and Its Influence on Hotel Bookings
The Role of Instagram in Promoting Food Tourism
The Viral Power of TikTok for Restaurant Marketing
Online Reputation Management for Hotels and Restaurants
Social Media as a Tool for Personalized Guest Experiences
The Dark Side of Social Media: Handling Negative Reviews
Popular Topics in Philippine Hotel and Restaurant Management Theses
The Privacy Debate: Social Media and Guest Data in Hospitality

Excellent Research Titles About Hospitality Management

The Guest Journey: A Holistic Approach to Hospitality Management
Resilience in the Hospitality Industry: Lessons from Adversity
Tech Transformation: Shaping the Future of Hospitality
Guest Satisfaction Beyond Stars: Secrets of Highly Rated Hotels
Innovations in Event Management: Redefining Conferences and Banquets
Navigating the Digital Age: Social Media Marketing for Hotels
Sustainability and Responsibility: The New Imperatives in Hospitality
Culinary Experiences: The Evolution of Dining in the Modern Era
Ethical Dilemmas in Hospitality Management: A Comprehensive Study
Unlocking the Potential of Boutique Hotels: Case Studies

Tourism and Hospitality Research Topics for STEM

Data Analytics in Tourism: Optimizing Operations and Guest Experiences
Smart Cities and Sustainable Tourism Development
Biotechnology and Food Safety in Hospitality
The Role of Artificial Intelligence in Personalized Tourism Recommendations
Environmental Engineering in Sustainable Hotel Design
Renewable Energy Solutions for Eco-Friendly Accommodations
Geographical Information Systems (GIS) in Destination Planning
Sustainable Transportation and Tourism
The Impact of 5G Technology on Tourism Services
Waste Management and Recycling in the Hospitality Industry

Sustainability Research Topics for Tourism and Hospitality

Zero-Waste Initiatives in Hotels: Challenges and Success Stories
Sustainable Agriculture and Farm-to-Table Dining in Restaurants
Carbon Footprint Reduction in Air Travel and Its Implications
The Role of Green Certifications in Eco-Tourism
Plastic Reduction Strategies in the Hospitality Sector
Community-Based Tourism and Local Ecosystem Preservation
Sustainable Water Management in Hotels and Resorts
Sustainable Practices in Adventure Tourism
Responsible Tourism and Conservation of Endangered Species
Green Building Design and Energy Efficiency in Hotels

Simple Hospitality Research Topics

The Importance of Customer Service in Hospitality
Hotel Pricing Strategies and Occupancy Rates
Food Safety and Hygiene in Restaurants
The Impact of Guest Reviews on Hotel Reputation
Staff Training and Retention in the Hospitality Industry
Innovations in Hotel Room Design
Effective Marketing Strategies for Small Hotels
Local Food Sourcing for Sustainable Dining
The Role of Hospitality in Economic Development
The Psychology of Guest Satisfaction

Top Hospitality Research Ideas

Destination Branding and Its Legal Implications
The Role of Insurance in Hospitality Risk Management
Privacy and Data Protection in Guest Information Handling
Intellectual Property and Copyright Laws in the Culinary World
Alcohol Licensing and Regulation in the Hospitality Sector
The Legal Aspects of Hotel Contracts and Booking Agreements
Discrimination and Equal Opportunity Laws in Hospitality Employment
Environmental Compliance in Hotel Building and Operations
Liability in Tourism Activities: Legal Protection for Tour Operators
Health and Safety Regulations in the Restaurant Industry

Hospitality Management Research Topics

The Significance of Employee Training in Hospitality Service Excellence
Innovations in Hotel Room Amenities and Design
Food Safety and Hygiene Practices in High-End Restaurants
The Role of Technology in Guest Service Enhancement
Sustainability Initiatives in Hotel Operations
Crisis Management Strategies in the Hotel Industry
Tourism and Cultural Exchange: Promoting Diversity and Inclusion
Legal and Ethical Issues in Alcohol Service at Restaurants
The Psychology of Customer Loyalty in Hospitality
The Impact of Hotel Design on Guest Satisfaction

Research Topics on Hospitality and Tourism

The Interplay of Tourism and Local Culture Preservation
Sustainable Tourism in Protected Natural Areas
Hospitality Innovation for Accessible Tourism
The Influence of Cultural Events on Hotel Bookings
Online Travel Agencies and Their Impact on Small Hotels
Destination Marketing through Virtual Reality and Augmented Reality
Hotel Booking Behavior: A Comparative Study of Different Generations
Disaster Preparedness and Crisis Management in Tourism
The Effects of Weather and Climate on Tourism Destinations
Dark Tourism: A Study of Morbid Attractions in Travel

Excellent Hospitality Research Topics

The Power of Personalization in the Hospitality Industry
Exploring Resilience in Crisis-Hit Tourism Destinations
Hospitality Technology Adoption and Its Influence on Guest Satisfaction
Beyond Stars and Diamonds: A New Era of Hotel Classification
Crafting Unique Guest Experiences: A Study of High-Rated Hotels
Innovations in Event Management: Rethinking Conferences and Banquets
Social Media Marketing Strategies in the Hospitality Sector
Sustainability and Responsibility: Imperatives for Future Hospitality
The Evolution of Culinary Experiences in the Modern Dining Landscape
Ethical Challenges in Hospitality Management: A Comprehensive Analysis

Outstanding Hospitality Research Topics

The Guest Journey: A Holistic Approach to Hospitality Management
Strategies for Resilience in the Hospitality Industry
Digital Transformation in Hospitality: Innovations and Challenges
Guest Satisfaction Beyond Stars: Unveiling Top Hotels’ Secrets
Innovative Approaches to Event Management: Redefining Conferences and Banquets
Social Media Marketing in Hospitality: Best Practices and Pitfalls
Sustainability and Responsibility in the Modern Hospitality Landscape
Reimagining Restaurants: Creative Concepts and Trends
Ethical Dilemmas and Moral Compass in Hospitality Management
Boutique Hotels: A New Wave of Luxury Accommodations

Innovative Hospitality Dissertation Topics

The Impact of Blockchain Technology in Hotel Operations
Augmented Reality and Its Application in Hotel Marketing
Biosecurity Measures in Hospitality Post-Pandemic
Sensory Marketing and Its Role in Guest Satisfaction
Sustainable Practices in Hotel Interior Design
Robotics and Automation in the Hospitality Industry
Micro-Moments in Guest Decision-Making: A Mobile-First Approach
Virtual Reality-Based Tourism Experiences
Waste Reduction Strategies in Hotel Operations
The Role of Emotional Intelligence in Hotel Leadership

Unique Hospitality Research Paper Topics

The Impact of Feng Shui in Hotel Design and Guest Satisfaction
The Use of Scent Marketing in Enhancing the Guest Experience
The Role of Astronomy Tourism in Dark Sky Destinations
Hospitality for Space Travel: Preparing for a New Frontier
The Influence of Animal-Assisted Therapy in Hotel Stays
The Revival of Historic Hotels: Challenges and Success Stories
Gaming and Virtual Reality Integration in Hotel Entertainment
Culinary Tourism and Edible Landscapes in Restaurants
The Art of Mixology: Craft Cocktails in Modern Bars
Hospitality as a Platform: Cross-Industry Collaborations in Guest Services

Hospitality Management Research Topics in the Philippines

The Impact of Ecotourism on Philippine Local Economies
Local Food Sourcing and Sustainability in Filipino Restaurants
Community-Based Tourism Initiatives in the Philippines
Promoting Filipino Hospitality and Cuisine through Social Media
Adapting to the ‘New Normal’: Challenges and Opportunities in Philippine Hospitality
Cultural Festivals and Their Role in Philippine Tourism
Boutique Hotels and Their Contribution to Philippine Tourism
Sustainable Practices in the Philippine Hotel Industry
Tourism and Indigenous Communities: Social and Economic Impacts
COVID-19 and Its Effects on Philippine Hospitality: Lessons Learned
Tourism in the Philippines: Addressing Overcrowding and Overtourism

Challenges Face By Students During Hospitality Management Research

Here are some challenges that are faced by students during hospitality Management research:

Complexity of the Industry: The multifaceted nature of the hospitality industry demands an in-depth understanding of various sectors, making it challenging to focus on a specific research area.
Data Collection: Gathering reliable and relevant data can be a hurdle, as it often requires cooperation from industry partners or access to real-time customer data.
Changing Trends: Hospitality is constantly evolving with emerging trends and technologies. Students must keep up with these changes to ensure their research remains current.
Cultural Diversity: The global nature of the industry means that students may encounter challenges when conducting research in culturally diverse settings, from language barriers to understanding local customs.
Ethical Considerations: Studying the hospitality industry may involve complex ethical dilemmas, such as privacy concerns or the impact of research on businesses and employees.
Resource Constraints: Access to resources for research, such as funding, relevant literature, and technology, can be limited, especially for students with tight budgets.
Time Management: Balancing coursework, internships, and research can be demanding. Students often struggle with time management to meet deadlines and make progress in their research endeavors.

Hospitality Management Research is like the secret ingredient that makes hotels and restaurants better. It’s all about creating enjoyable experiences for guests, ensuring businesses run smoothly, and even being kind to our planet. As we’ve explored a wide range of research topics, it’s clear that this field is ever-evolving and holds countless opportunities for students and professionals alike.

By understanding the importance of research in enhancing guest satisfaction, improving business operations, and promoting sustainability, we can appreciate the immense impact it has on the hospitality industry. So, whether you’re a student or a business owner, keep exploring, innovating, and embracing the world of hospitality management research to ensure a brighter and more delightful future for all.

Step by Step Guide on The Best Way to Finance Car

The Best Way on How to Get Fund For Business to Grow it Efficiently

Write my thesis
Thesis writers
Buy thesis papers
Bachelor thesis
Master's thesis
Thesis editing services
Thesis proofreading services
Buy a thesis online
Write my dissertation
Dissertation proposal help
Pay for dissertation
Custom dissertation
Dissertation help online
Buy dissertation online
Cheap dissertation
Dissertation editing services
Write my research paper
Buy research paper online
Pay for research paper
Research paper help
Order research paper
Custom research paper
Cheap research paper
Research papers for sale
Thesis subjects
How It Works

130+ Hospitality Research Topics: Great Ideas

A research paper is mandatory for all students to graduate from a course, including hospitality courses. Research in the hospitality industry can be easy if you have the right topic. So, one of the first things you should prioritize before starting your hospitality research is finding an excellent topic.

Great Hospitality Industry Research Topics

Argumentative essay topics for research in hospitality industry, creative hospitality management research topics, social media research topic about hospitality industry, excellent research title about hospitality management, tourism and hospitality research topics for stem, sustainability research topics for tourism and hospitality, amazing research title about hospitality industry, top hotel and restaurant management thesis topics in the philippines, research topics in hospitality management for social students, research topic for hospitality management for economy students, outstanding research title for hospitality management students, leading thesis title for hospitality management.

A good topic for research in hospitality will serve as the foundation for your paper. It will also attract readers and trigger interest in your paper. Are you looking for a research title in the hospitality industry that guarantees a top grade? Check out the following examples in this article:

Research topics on the hospitality industry should focus on the key and hot topics faced in the sector. Here is a list of research titles for hotel and restaurant management:

The origin and meaning of the word hospitality
How different cultures view hospitality
An in-depth look into the impacts of the COVID pandemic on the hospitality sector
Hospitality and tourism: what is the link?
Hospitality and hotel management: a comprehensive analysis
The role of hospitality in the tourism sector
Essential elements of the hospitality sector
A strategic analysis of the hospitality sector in your country
Etiquette in the hospitality sector
Hospitality industry wages: what is fair?

An argumentative essay topic should state your opinion on a subject so you can argue it in the essay. Some argumentative essay topics on the hospitality industry are:

Travel bans triggered by the COVID pandemic negatively impacted the hospitality sector
The impacts of global trends on the hospitality sector
Hospitality ethics: an in-depth analysis
The relationship between a host and guest about hospitality
The contributions of the hospitality sector to global economic growth
Sustainability as a global trend in the hospitality sector
The development of sustainability in the hospitality sector
Challenges encountered by the hospitality sector in the 21 st century
Technology as a tool for change in the hospitality sector
Hospitality in Christian and Islam culture

Creativity is a vital element when choosing a research topic. It will make your essay stand out and attract readers. Here are some great examples of research topics about hospitality management and their reasons:

Qualities of an effective hotel manager
How customer service can influence the quality of hotel management
Full-service vs. limited-service hotels: the difference in their hotel management
How large hotels conduct revenue management
Hotel management in European nations
How can hotel management impact an establishment’s success?
Financial accounting is a critical part of hotel management
Hotel management: a comprehensive overview
The impact of the internet on hotel management
The role of hotel management on guest satisfaction rates

You should always find social media research topics for your hospitality research paper. Check out the following hospitality research topics:

The impact of social media on the hospitality sector
How companies in the hospitality sector take advantage of the power of the internet
The social media influencer trend and its impact on the hospitality sector
How hospitality practitioners use the internet to enhance their services
Hospitality training and the internet
Technology as a tool for hospitality training
The role of the internet in hospitality diversification
Social media and its impact on hospitality diversification
Strategic ways for hospitality companies to take advantage of technology and the internet
Social media and hospitality: the correlation

An excellent research title can play a vital role in earning good grades. Find a sample of a thesis statement about social media and more titles about hospitality management below:

What is the role of a hotel manager
Types of hotel managers in large establishments
Core issues in the hospitality management sector
Salary expectations for hotel managers
The core roles of facility managers in the hospitality sector
Hospitality as a virtue independent of the hospitality sector
Factors that prevent hospitality managers from providing effective services
Hotel marketing management: a comprehensive assessment
Hotel revenue management: a comprehensive assessment
Hotel management in your country

Tourism and hospitality often go hand in hand. So, you can cover the two elements in your research paper if you have an ideal topic that brings these concepts together. Check out the following research topics for STEM students :

The tourism and hospitality sector after the coronavirus pandemic
The long-term effects of travel bans on the tourism and hospitality sector
What is the way forward for the tourism and hospitality sector after the pandemic?
Online tourism: an in-depth analysis
Advances in the tourism and hospitality sector
Social advancing and tourism management: a comprehensive overview
Medical tourism: an analysis
Impacts of social media on the tourism and hospitality sector
Impacts of government regulations on the tourism and hospitality sector
The impacts of natural hazards on the tourism and hospitality sector

Sustainability research topics are critical for all tourism and hospitality students. Find research topics and ideas for tourism students related to sustainability below:

Sustainability in the tourism sector
Tourism sustainability: perspectives of guests and practitioners
Sustainable tourism as a tool for heritage and culture preservation
A study of sustainable tourism in mountainous destinations
The practice of sustainable tourism in island destinations
Challenges encountered in sustainable tourism
The impacts of sustainable tourism on the digital world
Sustainable tourism efforts for disaster prevention
The impacts of the pandemic on sustainable tourism
How is sustainable tourism measured?

A creative research title will show your reader what to expect from the rest of your paper. It creates a good first impression. Find a good thesis title or professional thesis writer about the hospitality industry below:

Tourism marketing and sustainable tourism: an in-depth study
Hospitality and tourism in emerging economies
The correlation between ecotourism and sustainable tourism
The impacts of politics in the hospitality sector
An evaluation of local tourism and hospitality sectors
The profitability of the hospitality sector
How governments can improve their hospitality sectors
The effect of local communities on the hospitality and tourism sector
Sustainability is a critical trend in the hospitality sector
A comparative analysis of the hospitality sector in the US and Europe

Hotel and restaurant management are significant topics in the Philippines. So, writing a good essay on these topics can come in handy for your academic performance. Find a good research title about hotel and restaurant management below:

Hotel and restaurant management ethics in the Philippines
Hotel and restaurant management laws in the Philippines
Why should hotels invest in restaurants?
The concept of perverse hospitality in the Philippines
Hotel and restaurant management salaries in the Philippines
The role of the Philippino government in hotel and restaurant management policies
Strict hotel and restaurant management policies in the Philippines
Smoking bans in hotels in the Philippines
Fair wages in the hotel and restaurant management sector in the Philippines
The concept of hospitality in Philippino hotel and restaurant management

Students studying social sciences can write research papers on hospitality management because these subjects are related. Find a research topic about hospitality management that covers social issues below. All social issues research topics are actionable.

Hospitality training for hotel workers
Flight attendants and hospitality: an overview
How to conduct hospitality training for flight attendants
How hotel managers can maximize profits in the hospitality sectors
Challenges experienced in hospitality management
Barriers to success in hospitality management
The value of the hospitality sector for the global economy
Hospitality management and augmented reality: an in-depth overview
Safety precautions in hospitality management since the CORONA pandemic
How local governments depend on the hospitality sector

The hospitality management sector and the economy industry often influence each other. So, you can write a paper that explains their link. Here are some economic research paper topics in hospitality management:

How hospitality economics impact overall country economics
How the hospitality sector can improve their profits
Challenges hindering the hospitality sector from growth
Hospitality laws and profitability: the correlation
The best ways the hospitality market can improve their finance management
Finance management in hospitality: an overview
Personalization as a tool for promoting growth in the hospitality sector
Countries that benefit the most from the hospitality sector
Inbound tourism: its impact on the global economy
Tourism and hospitality as tools for economic growth

Hospitality management is a popular course; all students must complete a research paper to graduate. So, you ought to be creative with your paper, especially the title, so it does not look like anyone else’s. Let us look at some excellent hospitality management thesis topics:

The best tourist attractions
Tourism management perceptions according to various cultures
Diverse views of hospitality management
Can hospitality management be taught?
An in-depth look at ways hospitality management can be trained
Hospitality management training for restaurant workers
Key elements in hotel management
How hotel management can influence its customer satisfaction rates
How many managers should a hotel have
Management and hospitality: a comprehensive guide

The hospitality management sector is prone to many changes. So you can easily find a current topic for your research paper. As you check out the hospitality thesis topics highlighted below, take some time to read about anatomy research paper topics .

How competitive is the hospitality management sector?
Causes of the high turnover in the hospitality sector
Strategies that guide management organizations in the hospitality
Hospitality management in Australia
How the hospitality sector does employee management
Basic training elements for hospitality management
What type of training do hospitality management practitioners go through?
The value of hospitality management
Changes in hospitality management brought about by the internet
How online reviews influence the hospitality management sector

Choosing the right topic is the first step to writing a good research or thesis paper in hospitality management. However, many students struggle to prepare quality research papers. If you are one of such students, worry not because we have got you covered.

You can trust us with your research paper writing needs. Our writers will help you create a paper that matches your quality topic to earn you excellent grades. Contact our writers today and get your quality research paper in no time. Feel free to read more on biochemistry topics .

150+ Interesting Hospitality Research Topics To Consider

Table of Contents

Are you searching for the best hospitality research topics for your final year project? If yes, then you are at the correct place. Basically, hospitality is a broad subject that predominantly deals with the various activities, technology concepts, and creativity required to build the customer experience. The subject mainly focuses on everything related to the travel and tourism industry and hence while preparing a hospitality research paper, it might be challenging for you to identify a good topic to work on. But with us, you need not worry. For your convenience, in this blog, we have suggested 150+ outstanding hospitality research topics and ideas on different themes related to the subject. Continue reading to get exclusive ideas for hospitality research paper writing.

Hospitality Research Paper Topics List

Wonder what topic to choose for your hospitality research paper? Cool! When it comes to writing a research paper or thesis on hospitality, you can consider topics that deal with some significant aspects to build successful strategies. Other than that, you can also give high preference to case studies and hospitality research ideas based on history, law, management, culture, etc. as presented below.

Hotel Management Research Paper Ideas

Discuss the qualities of a good hotel manager.
Explain the customer service at a 5-star hotel.
Compare a full-service hotel and a limited-service hotel.
Revenue management of a large hotel.
Case Study: The Wynn Las Vegas.
A study on French hotel management.
Case Study: The First World Hotel & Plaza.
Hotel management in Pakistan.
Case Study: The Ambassador City Jomtien.
Explain the financial accounting of a hotel.
Case Study: Pavilion Hotel Kuala LumpurManaged by Banyan Tree
Describe the best practices of hotel management
Analyze the hotel management practices of The Taj Mahal Palace, Mumbai, India
Discuss the best practices for hoteliers to improve customer service and hotel maintenance management
Case Study: Rosewood Castiglion del Bosco, Italy
What are the best practices for employee management in the hotel sector
Why it is important for the hospitality industry to switch to sustainable practices?
Compare and contrast the hotel industry of Thailand and Malaysia
Discuss five modern technologies used by American hotels
Analyze the growth and development of the hotel industry in Dubai
Compare the ‘check-in’ and ‘check-out’ processes and amenities in European and Asian hotels

Simple Hospitality Research Topics

Discuss the relationship between the host and the guest.
Explain hospitality in the Christian culture.
How to greet a tourist in Rome.
Explain hospitality in Ancient Greece.
The negative effects of travel bans.
The effect of global trends on the hospitality industry.
Hospitality in the Islam culture.
Explain the origin of the word Hospitality.
Best ways to greet a guest in Prague.
Discuss hospitality ethics.
Why ‘Four Seasons Resort Bali’ at Jimbaran Bay is considered one of the most luxurious hotels in the world?
Compare and contrast Explora El Chaltén, Argentina, and Six Senses Fort Barwara, India
Analyze the contribution of the hospitality industry to global economic growth
Importance of leadership management in hospitality businesses
Which form of leadership style is most effective to apply in the hospitality industry?
Discuss the global hospitality industry’s contribution to the world economy over the past three decades
Critical analysis of the roles and responsibilities of the housekeeping staff on guest satisfaction in classified hotels
Discuss the impact of the COVID-19 pandemic on the global hospitality industry
Compare and contrast hospitality services available in Islamic and Christian culture

Hospitality Law Research Topics

Insurance waivers.
Hospitality law in India.
The liability of hotel owners in the US.
Research hospitality law in Russia.
Hospitality law in South Korea.
Research the risk of theft in hotels in the UK.
Bailments in the hospitality industry.
Hospitality law in North Korea.
A closer look at the Laws of Innkeepers.
Hospitality law in South Africa.

Top Hospitality Research Ideas

The right to free transit.
Case Study: The Abraj Al Bait.
Explain the idea of favored guests in Christianity.
Make a strategic analysis of the Circus Circus Las Vegas.
The effects of the smoking ban on casinos.
A closer look at fair wages in the hospitality industry.
Etiquette in the hospitality industry.
Make a strategic analysis of the Hilton Hawaiian Village.
Analyze the idea of perverse hospitality.
Case Study: The Izmailovo Hotel.

Hospitality Management Research Topics

Discuss the salary expectations of hotel managers.
Major issues in the hospitality industry.
The role of the General Manager of a hotel.
Discuss hotel management during the COVID pandemic.
The different types of hospitality accommodations.
Food and beverage in the hospitality industry.
Working conditions in a large hotel.
Analyze the effects of the 2020 coronavirus pandemic on the hospitality industry.
Hotel marketing management.
The role of a Director of Groups and Events.
The role of facility managers.
Providing food, shelter, and safety in Nepal.
Hospitality as a virtue.
Offering shelter in Judaism.
Prepare a strategic analysis of a hotel of your choice.

Research Topics on Hospitality and Tourism

Domestic tourism in the United States.
Talk about outbound tourism trends in 2022.
Top tourist attractions in the UK.
Define inbound tourism.
Talk about the 3 main ideas in tourism.
How did the COVID-19 pandemic affect tourism?
Talk about personalization in hospitality.
Analyze the 7 components of tourism.
Going contactless in the hospitality industry.
Best tourist attractions in the US.
Discuss the contribution of tourism to worldwide trade.
Explain the impact of travel bloggers and vloggers on the global tourism business.
Discuss the impact of natural disasters and hazards on the tourism industry.
Write about Ex Ante Tourism Forecasting Assessment.
How to improve the competitiveness of Tourism.
Discuss the advancements of Tourism contribution to the development.
Explain the significance of remote communication in the tourism industry.
Write about family tourism.
Bibliometric analysis of medical tourism.
Community resourcefulness and partnerships in rural tourism
Discuss how hospitality companies diversify.
Case Study: The MGM Grand Las Vegas and The Signature
The importance of the hospitality industry for the US economy.
Prepare a strategic analysis of the Excalibur Hotel and Casino.
Hospitality training of flight attendants.
Case Study: The Londoner Macao
Research what off-season means for holiday resorts.
Case Study: The Venetian Resort Las Vegas
Make a strategic analysis of Caesars Palace Hotel.
Discuss hospitality training of restaurant workers.

Read more: Best Leadership Research Topics and Ideas To Deal With

Excellent Hospitality Research Topics

Discuss the best ways to cater to millennials.
Sustainability in the hospitality industry.
Augmented reality in the hospitality industry.
Discuss the growing emphasis on well-being.
Explain the seamless technology in hospitality.
Make a strategic analysis of the Shinagawa Prince Hotel.
The most important service in the hospitality industry.
Discuss destination promotion.
The way tech has affected the hospitality industry.
Specify the importance of a good tour guide.
The most important part of hospitality in a luxury hotel.
Strategic analysis of the Resorts World Las Vegas.
Analyze the Atlantis Paradise Island hotel.
How to meet the needs of hotel guests using tech.
Crushing the competition in the hospitality business.

Outstanding Hospitality Research Topics

The influence of hospitality on the direct and indirect economy.
Compare 3 major hotel chains in the UK.
Discuss the tips system.
Hospitality going green in the upcoming years.
Hospitality in Ancient Egypt.
The best ways to attract guests to your hotel.
Changing laws in the hospitality sector.
Hospitality laws and rules in the Maldives.
Discuss sports tourism.
Analyze the operations of a pub of your choice.
Research the wages of hotel staff in your area.
Discuss hospitality in your local hospital.
Hospitality during the Olympic Games.
Discuss the bread and salt tradition in Eastern Europe.
The importance of proper etiquette.

Innovative Hospitality Dissertation Topics

How do buying decisions affect leisure tourism on British customers?
Why do customers prefer leisure hotels when they plan overseas holidays?
Perception and attitude of British customers towards Thai food.
Factors affecting restaurant selections on a Friday night out.
The positive impacts of Royal Weddings on the hospitality industry.
How can small catering firms use integrated marketing communication to create brand recognition and sales?
With more people traveling solo, what has the hospitality industry done to accommodate and attract more visitors?
How to motivate employees in pubs and restaurants?
Does brand extension in hotel chains affect buying decisions of customers?
Examining perception and attitude of customers towards online travel agents.

Read more: Top Human Resources Research Topics and Ideas for Students

Unique Hospitality Research Paper Topics

Talk about the weird qualities of solo travel guests.
What is essentialism in the hospitality business?
What is holistic hospitality?
Research a new area of hospitality.
What are leisure travelers?
How hotels are remaining alive in the competition of providing hospitality services.
How important is a review for companies in the hospitality industry?
Discuss the skills of an experienced restaurant manager.
The role of the hospitality management staff.
How important are workspaces in hotels?
How hospitality services are given across different geographical regions varies.
What is a hotel crisis management team?
Innovative techniques to meet the needs of guests in hotels.
Latest trends in the hospitality industry.
Types of hospitality services that are in demand.

The Bottom Line

From the list of research topics and ideas suggested in this blog, choose any topic of your choice and draft a detailed hospitality research paper. In case, you are not sure what topic to select or how to write a hospitality research paper, contact us. We have a dedicated team of academic writers on almost all subjects including hospitality management to offer authentic, top-quality assignment writing service . Based on the requirements you share with us, the subject experts from our team will prepare and deliver a plagiarism-free hospitality research paper deserving of an A+ grade. Moreover, with the support of our scholarly writers, you can also complete your hospitality assignments in advance of the deadline at an affordable cost.

Just book your order and enjoy the scholastic benefits that our assignment help service provides.

topics for research paper about hospitality industry

220 Amazing Religious Research Paper Topics and Ideas

Read and Understand How to Write a Research Proposal

100+ Controversial Research Topics and Ideas to Focus On

About author.

Jacob Smith

I am an Academic Writer and have affection to share my knowledge through posts’. I do not feel tiredness while research and analyzing the things. Sometime, I write down hundred of research topics as per the students requirements. I want to share solution oriented content to the students.

Comments are closed.

Featured Posts

140 Unique Geology Research Topics to Focus On

200+ outstanding world history topics and ideas 2023, 190 excellent ap research topics and ideas, 150+ trending group discussion topics and ideas, 170 funny speech topics to blow the minds of audience, who invented exams learn the history of examination, how to focus on reading 15 effective tips for better concentration, what is a rhetorical analysis essay and how to write it, primary school teacher in australia- eligibility, job role, career options, and salary, 4 steps to build a flawless business letter format, get help instantly.

Raise Your Grades with Assignment Help Pro

Open access
Published: 25 November 2023

Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age

T. D. Dang ORCID: orcid.org/0000-0003-0930-381X 1 , 2 &
M. T. Nguyen 1

Future Business Journal volume 9 , Article number: 94 ( 2023 ) Cite this article

1883 Accesses

1 Citations

Metrics details

A Correction to this article was published on 07 February 2024

This article has been updated

The tourism and hospitality industries are experiencing transformative shifts driven by the proliferation of digital technologies facilitating real-time customer communication and data collection. This evolution towards customer value co-creation demands a paradigm shift in management attitudes and the adoption of cutting-edge technologies like artificial intelligence (AI) and the Metaverse. A systematic literature review using the PRISMA method investigated the impact of customer value co-creation through the digital age on the tourism and hospitality sector. The primary objective of this review was to examine 27 relevant studies published between 2012 and 2022. Findings reveal that digital technologies, especially AI, Metaverse, and related innovations, significantly enhance value co-creation by allowing for more personalized, immersive, and efficient tourist experiences. Academic insights show the exploration of technology’s role in enhancing travel experiences and ethical concerns, while from a managerial perspective, AI and digital tools can drive industry success through improved customer interactions. As a groundwork for progressive research, the study pinpoints three pivotal focal areas for upcoming inquiries: technological, academic, and managerial. These avenues offer exciting prospects for advancing knowledge and practices, paving the way for transformative changes in the tourism and hospitality sectors.

Introduction

The tourism and hospitality industry is constantly evolving, and the digital age has brought about numerous changes in how businesses operate and interact with their customers [ 1 ]. One such change is the concept of value co-creation, which refers to the collaborative process by which value is created and shared between a business and its customers [ 2 , 3 ]. In order to facilitate the value co-creation process in tourism and hospitality, it is necessary to have adequate technologies in place to enable the participation of all stakeholders, including businesses, consumers, and others [ 4 , 5 ]. Thus, technology serves as a crucial enabler for value co-creation. In the tourism and hospitality industry, leading-edge technology can be crucial in co-creation value processes because it can facilitate the creation and exchange of value among customers and businesses [ 6 , 7 ]. For example, the development of cloud computing and virtual reality technologies has enabled new forms of collaboration and co-creation that were not possible before [ 8 , 9 , 10 ]. Recent technologies like AI, Metaverse, and robots have revolutionized tourism and hospitality [ 11 , 12 , 13 ]. These technologies are used in various ways to enhance the customer experience and drive business success. AI can personalize the customer experience using customer data and personalized recommendations [ 14 ]. It can also optimize operations by automating tasks and improving decision-making. The metaverse, or virtual reality (VR) and augmented reality (AR) technologies, are being used to offer immersive and interactive experiences to customers [ 10 , 11 ]. For example, VR and AR can create virtual tours of hotels and destinations or offer interactive experiences such as virtual cooking classes or wine tastings [ 15 ]. Robots are being used to aid and interact with customers in various settings, including hotels, restaurants, and tourist attractions. For example, robots can provide information, answer questions, and even deliver room services [ 12 , 16 ]. The COVID-19 pandemic has underscored the crucial interplay between public health, sustainable development, and digital innovations [ 17 ]. Globally, the surge in blockchain applications, particularly in the business, marketing and finance sectors, signifies the technological advancements reshaping various industries [ 18 ]. These developments, coupled with integrating digital solutions during the pandemic, highlight the pervasive role of technology across diverse sectors [ 19 , 20 , 21 ]. These insights provide a broader context for our study of the digital transformation in the tourism and hospitality sectors. Adopting new technologies such as AI, the Metaverse, blockchain and robots is helping the tourism and hospitality industry deliver customers a more personalized, convenient, and immersive experience [ 22 ]. As these technologies continue to evolve and become more prevalent, businesses in the industry need to stay up-to-date and consider how they can leverage these technologies to drive success [ 23 , 24 ].

Despite the growing body of literature on customer value co-creation in the tourism and hospitality sector, it remains scattered and fragmented [ 2 , 25 , 26 ]. To consolidate this research and provide a comprehensive summary of the current understanding of the subject, we conducted a systematic literature review using the PRISMA 2020 (“ Preferred Reporting Items for Systematic Reviews and Meta-Analyses ”) approach [ 27 , 28 ]. This systematic review aims to explore three primary areas of inquiry related to the utilization of AI and new technologies in the tourism and hospitality industry: (i) From a technology perspective, what are the main types of AI and latest technologies that have been used to enhance co-creation values in tourism and hospitality?; (ii) From an academic viewpoint—What are the future research directions in this sector?; (iii) From a managerial standpoint—How can these technologies be leveraged to enhance customer experiences and drive business success?. In essence, this study contributes valuable insights into the dynamic realm of customer value co-creation in the digital age within the tourism and hospitality sector. By addressing the research questions and identifying gaps in the literature, our systematic literature review seeks to provide novel perspectives on leveraging technology to foster industry advancements and enhance customer experiences.

The remaining parts of this article are structured in the following sections: “ Study background ” section outlines pertinent background details for our systematic literature review. In “ Methodology ” section details our research objectives, queries, and the systematic literature review protocol we used in our study design. In “ Results ” section offers the findings based on the analyzed primary research studies. Lastly, we conclude the article, discuss the outstanding work, and examine the limitations to the validity of our study in “ Discussion and implications ” section.

Study background

Amidst the COVID-19 pandemic, the tourism sector is experiencing significant transformations. Despite the substantial impact on the tourism industry, the demand for academic publications about tourism remains unabated. In this recovery phase, AI and novel technologies hold immense potential to assist the tourism and hospitality industry by tackling diverse challenges and enhancing overall efficiency. In this section, the study provides some study background for the review processes.

The relationship between tourism and hospitality

Tourism and hospitality are closely related industries, as the hospitality industry plays a crucial role in the tourism industry [ 29 ]. Academics and practitioners often examine tourism and hospitality because they are related industries [ 2 , 30 ]. Hospitality refers to providing travelers and tourists accommodation, food, and other services [ 31 ]. These can include hotels, resorts, restaurants, and other types of establishments that cater to the needs of travelers [ 32 ]. On the other hand, the tourism industry encompasses all the activities and services related to planning, promoting, and facilitating travel [ 31 ]; transportation, tour operators, travel agencies, and other businesses that help facilitate tourist travel experiences [ 33 ]. Both industries rely on each other to thrive, as travelers need places to stay and eat while on vacation, and hospitality businesses rely on tourists for their income [ 32 , 33 , 34 ].

In recent years, the tourism industry has undergone significant changes due to the increasing use of digital technologies, enabling the development of new forms of tourism, such as “smart tourism” [ 8 , 10 ]. Smart tourism refers to using digital technologies to enhance the customer experience and improve the efficiency and effectiveness of the industry [ 1 ]. These technologies, including AI and Metaverse, can be used in various aspects of the tourism industry, such as booking and reservation processes, customer service, and the management of tourist attractions [ 4 , 11 ]. The hospitality industry, which includes hotels and restaurants, is closely linked to the tourism industry and is also adopting intelligent technologies to improve the customer experience and increase efficiency [ 1 , 22 ]. Recent studies have explored the impact of these technologies on the tourism and hospitality sectors and have identified both benefits and challenges for stakeholders [ 10 , 35 , 36 ].

Customer value co-creation in tourism and hospitality

Customer value co-creation in tourism and hospitality refers to the process by which customers and businesses collaborate to create value by exchanging services, information, and experiences [ 2 , 33 ]. This process involves the customer and the business actively creating value rather than simply providing a product or service to the customer [ 37 ]. Studies have found that customer value co-creation in tourism and hospitality can increase customer satisfaction and loyalty [ 2 ]. When customers feel that they can contribute to the value of their experience, they are more likely to feel a sense of ownership and involvement, which can lead to a more positive overall evaluation of the experience [ 5 , 38 ]. In the tourism industry, customer value co-creation can increase satisfaction with the destination, trips, accommodation, services, and overall experiences [ 4 ]. These can be achieved by allowing customers to choose their room amenities or providing opportunities to interact with staff and other guests [ 5 , 39 ]. Customer value co-creation in tourism and hospitality can be a powerful solution for businesses to increase customer satisfaction and loyalty. By actively involving customers in creating value, businesses can create a more personalized and engaging experience for their customers.

AI, Metaverse, and new technologies in tourism and hospitality

The impact of AI, the Metaverse, and new technologies on the tourism and hospitality industries is an area of active research and debate [ 2 , 4 , 29 , 40 ]. First, using AI and new technology in tourism and hospitality can improve the customer experience, increase efficiency, and reduce costs [ 13 , 41 , 42 , 43 ]. For instance, chatbots and virtual assistants facilitate tasks like room bookings or restaurant reservations for customers. Concurrently, machine learning (ML) algorithms offer optimized pricing and marketing strategies and insights into customer perceptions within the tourism and hospitality sectors [ 44 , 45 , 46 , 47 ]. However, there are also concerns about the potential negative impact of AI on employment in the industry [ 48 ]. Second, The emergence of the Metaverse, a virtual shared space where people can interact in real time, can potentially revolutionize the tourism and hospitality industries [ 10 ]. For example, VR and AR experiences could allow travelers to visit and explore destinations without leaving their homes [ 15 , 49 ], while online events and social gatherings could provide new business opportunities to connect with customers [ 11 ]. However, it is unclear how the Metaverse will evolve and its long-term impact on the tourism and hospitality industries [ 4 , 10 , 11 ]. Last, other emerging technologies, such as blockchain, AI-Robotics, and the Internet of Things (IoT), can potentially transform the tourism and hospitality industries [ 18 , 45 , 48 ]. For example, blockchain could be used to secure and track the movement of travel documents [ 18 ], while IoT-enabled devices could improve the efficiency and personalization of the customer experience [ 50 ]. As with AI and the Metaverse, it is difficult to predict the exact impact of these technologies on the industry, but they are likely to play a significant role in shaping its future [ 18 , 40 ]. In the aftermath of the pandemic, the healthcare landscape within the tourism and hospitality sector is undergoing significant transformations driven by the integration of cutting-edge AI and advanced technologies [ 38 , 51 , 52 ]. These technological advancements have paved the way for personalized and seamless experiences for travelers, with AI-powered chatbots playing a pivotal role in addressing medical inquiries and innovative telemedicine solutions ensuring the well-being of tourists [ 52 , 53 ].

This study background provides essential context for the subsequent systematic literature review, as it contextualizes the field’s key concepts, frameworks, and emerging technologies. By examining these aspects, the study aims to contribute valuable insights into the post-pandemic recovery of the tourism and hospitality industry, paving the way for future research opportunities and advancements in the field.

Methodology

This study meticulously adopted a systematic literature review process grounded in a pre-defined review protocol to provide a thorough and objective appraisal [ 54 ]. This approach was geared to eliminate potential bias and uphold the integrity of study findings. The formulation of the review protocol was a collaborative effort facilitated by two researchers. This foundational document encompasses (i) Clear delineation of the study objectives, ensuring alignment with the research aim; (ii) A thorough description of the methods used for data collection and assessment, which underscores the replicability of our process; (iii) A systematic approach for synthesizing and analyzing the selected studies, promoting consistency and transparency.

Guiding the current review process was the PRISMA methodology, a renowned and universally esteemed framework that has set a gold standard for conducting systematic reviews in various scientific disciplines [ 27 , 28 ]. The commendable efficacy of PRISMA in service research substantiates its methodological robustness and reliability [ 55 ]. It is not only the rigorous nature of PRISMA but also its widespread acceptance in service research that accentuates its fittingness for this research. Given tourism and hospitality studies’ intricate and evolving nature, PRISMA is a robust compass to guide our SLR, ensuring methodological transparency and thoroughness [ 56 , 57 ]. In essence, the PRISMA approach does not merely dictate the procedural intricacies of the review but emphasizes clarity, precision, and transparency at every phase. The PRISMA methodology presents the research journey holistically, from its inception to its conclusions, providing readers with a clear and comprehensive understanding of the approach and findings [ 58 ].

Utilizing the goal-question-metrics approach [ 59 ], our study aims to analyze current scientific literature from the perspectives of technicians, researchers, and practitioners to comprehend customer value co-creation through the digital age within the Tourism and Hospitality sector. In order to accomplish this goal, we formulated the following research questions:

What are the main types of AI and new technologies used to enhance value co-creation in the tourism and hospitality industries?

What are the future research directions in customer value co-creation through AI and new technologies in the tourism and hospitality sector?

How do managers in the tourism and hospitality sector apply AI and new technologies to enhance customer co-creation value and drive business success?

The subsequent subsections will provide further details regarding our search and analysis strategies.

Search strategy and selection criteria

We collected our data by searching for papers in the Scopus and Web of Science databases, adhering to rigorous scientific standards. We included only international peer-reviewed academic journal articles, excluding publications like books, book chapters, and conference proceedings [ 60 , 61 , 62 ]. The research process covered the period from 2009 to 2022, as this timeframe aligns with the publication of the first studies on value co-creation in the tourism industry in 2009 and the first two studies on value co-creation in general in 2004 [ 63 , 64 ]. The selection of sources was based on criteria such as timelines, availability, quality, and versatility, as discussed by Dieste et al. [ 2 ]. We employed relevant keywords, synonyms, and truncations for three main concepts: tourism and hospitality, customer value co-creation, and AI and new technologies in smart tourism and hospitality. To ensure transparency and comprehensiveness, we followed the PRISMA inclusion criteria, detailed in Table 1 , and utilized topic and Boolean/phrase search modes to retrieve papers published from 2009 to 2022. The final search string underwent validation by experts to ensure accuracy and comprehensiveness:

A PRISMA diagram was produced to understand better this study’s search strategy and record selection.

Study selection and analysis procedure

The current study utilized the PRISMA framework to document our review process. One hundred two papers were retrieved during the initial search across the databases. Table 1 outlines the criteria for selecting the studies based on scope and quality. The study adhered to the PRISMA procedure (as shown in Fig. 1 ) and applied the following filters:

We identified and removed 17 duplicate records during the ‘identification’ step.

We excluded 27 publications in the ‘Screening’ step based on the title and abstract.

We excluded 31 publications based on the entire text in the eligibility step.

PRISMA flow diagram

As a result, we were left with a final collection of 27 journal articles for downloading and analysis. Two trained research assistants conducted title and abstract screenings separately, and any disagreements about inclusion were resolved by discussing them with the research coordinator until an agreement was reached. Papers not in English, papers from meetings, books, editorials, news, reports, and patents were excluded, as well as unrelated or incomplete papers and studies that did not focus on the tourism and hospitality domain. A manual search of the reference lists of each paper was conducted to identify relevant papers that were not found in the database searches. After this process, 27 papers were left for a full-text review.

This study used the Mixed Methods Appraisal Tool (MMAT) to evaluate the quality of qualitative, quantitative, and mixed methods research studies included [ 65 , 66 ]. According to the findings, the quality of the study met the standards of a systematic review. Additional information can be obtained from Additional file 1 : Appendix 1.

In this section, we will report the results of our data analysis for each research question. We will begin by describing the characteristics of the studies included in the systematic literature review, such as (1) publication authors, titles, years and journals, topics, methods, and tools used in existing studies. Then each facet was elaborated by the following questions: (i) What are the main types of AI and new technologies used to enhance value co-creation in the tourism and hospitality industries? (ii) What are the future research directions in customer value co-creation through AI and new technologies in the tourism and hospitality sector? (iii) How do managers in the tourism and hospitality sector apply AI and new technologies to enhance customer co-creation value and drive business success?

Studies demographics

Figure 2 shows the yearly publication of articles on customer co-creation of value in tourism and hospitality through AI and new technologies. The chart’s data suggests two main findings. Firstly, the research on customer value co-creation in tourism and hospitality through AI and new technologies is still in its early stages (1 paper in 2012). However, the annual number of published articles from 2017 to the present appears to be generally increasing. This trend implies that the application of value co-creation in this field is gaining academic attention and is becoming an emerging research area. Based on this trend, we anticipate seeing more studies on this topic published in the following years.

Publication Years with research methods

Regarding research type, 14 papers (52%) conducted quantitative research, employing statistical analysis, structural equation modeling, and data mining methods. Meanwhile, 11 papers (41%) conducted qualitative research using interviews, thematic analysis, and descriptive analysis. Only two papers (7%) used mixed research (combining quantitative and qualitative methods). The survey and interview methods (both individual and group) were found to be more common than other research methods. This suggests that interviews provide greater insight into participant attitudes and motivations, enhancing accuracy in quantitative and qualitative studies. Additionally, certain studies employed content analysis, big data analysis using UGC, and data from online platforms, social media, and big data.

Regarding the publishing journals, we found that 27 papers were published in 22 journals (refer to Table 2 ), where three journals had more than one paper on co-creation value through AI and new technologies in tourism and hospitality, indicating their keen interest in this topic. Most publications were in the Journal of Business Research, with four studies on co-creation value through AI and new technologies in tourism and hospitality. Two related studies were published in the Tourism Management Perspectives and Journal of Destination Marketing & Management. This distribution indicates that most current research on co-creation value through AI and new technologies in tourism and hospitality was published in journals in the tourism and hospitality management field. However, some journals in the computer and AI field have also published papers on co-creation value through AI and new technologies in tourism and hospitality, including Computers in Industry, Computers in Human Behavior, Computational Intelligence, and Neuroscience.

Regarding data analytics tools, SmartPLS, AMOS, NVivo and PROCESS tools are the 5 most popular software graphic tools used in studies, while Python and R are the two main types of programming languages used. In total, 27 studies, 14 refer to using AI applications and data analytics in this research flow. Metaverse and relative technologies such as AR and VR were included in 8 studies. Three studies used service robots to discover the value co-creation process. There are include two studies that have used chatbots and virtual assistants.

Publication years and journals

In recent systematic literature reviews focusing on general services, tourism, and hospitality, there has been a notable emphasis on traditional factors shaping customer experience [ 26 , 67 , 68 ]. However, this study uniquely positions itself by emphasizing the digital age’s profound impact on value co-creation within this sector. The subsequent part digs more into the specifics of this study, building on these parallels. The detailed findings offer nuanced insights into how value co-creation in tourism and hospitality has evolved, providing a more extensive understanding than previous works.

Result 1—technology viewpoints: What are the main types of AI and new technologies used to enhance value co-creation in the tourism and hospitality industries?

Several types of AI and new technologies have been used to enhance co-creation values in the tourism and hospitality industry. Nowadays, AI, ML, and deep learning can all be used to enhance customer value co-creation in the tourism and hospitality industry [ 42 , 69 , 70 ]. There are some AI applications identified through the review process:

First, personalization and customized recommendations: AI and ML can be used to analyze customer data, such as their past bookings, preferences, and reviews, to personalize recommendations and experiences for them [ 7 , 69 , 71 , 72 ]. Cuomo et al. examine how data analytics techniques, including AI and ML, can improve traveler experience in transportation services. Applying AI and ML can help customers discover new experiences and activities they may not have considered otherwise [ 13 ]. Relating to data mining applications, Ngamsirijit examines how data mining can be used to create value in creative tourism. Moreover, the study also discusses the need for co-creation to create a successful customer experience in creative tourism and ways data mining can enhance the customer experience [ 73 ].

Second, user-generated content and sentiment analysis: ML and Natural Language Processing (NLP) can be used to analyze user-generated content such as reviews and social media posts to understand customer needs and preferences [ 12 , 37 ]. This can help businesses identify opportunities to create customer value [ 74 ]. NLP can analyze customer reviews and feedback to understand the overall sentiment toward a hotel or destination [ 75 ]. This can help businesses identify areas for improvement and create a better customer experience [ 70 ]. In the study using NLP to analyze data from Twitter, Liu et al. examine the impact of luxury brands’ social media marketing on customer engagement. The authors discuss how big data analytics and NLP can be used to analyze customer conversations and extract valuable insights about customer preferences and behaviors [ 74 ].

Third, recent deep learning has developed novel models that create business value by forecasting some parameters and promoting better offerings to tourists [ 71 ]. Deep learning can analyze large amounts of data and make more accurate predictions or decisions [ 39 , 41 ]. For example, a deep learning model could predict the likelihood of a customer returning to a hotel based on their past bookings and interactions with the hotel [ 72 ].

Some applications of the latest technologies that have been used to enhance co-creation values in tourism and hospitality include

Firstly, Chatbots and virtual assistants can enhance customer value co-creation in the tourism and hospitality industry in several ways: (i) Improved customer service: Chatbots and virtual assistants can be used to answer customer questions, provide information, and assist with tasks such as booking a room or making a reservation [ 45 ]. These tools can save customers and staff time and improve customer experience [ 76 ]; (ii) Increased convenience: Chatbots and virtual assistants can be accessed 24/7, meaning customers can get help or assistance anytime [ 50 ]. These tools can be handy for traveling customers with questions or who need assistance outside regular business hours [ 44 ]; (iii) Personalization: Chatbots and virtual assistants can use natural language processing (NLP) to understand and respond to customer inquiries in a more personalized way [ 45 , 70 ]. This can help improve the customer experience and create a more favorable impression of the business. Moreover, this can save costs and improve customers [ 16 ].

Secondly, metaverse technologies can enhance customer value co-creation in the tourism and hospitality industry in several ways: (i) Virtual tours and experiences: Metaverse technologies can offer virtual tours and experiences to customers, allowing them to visit and explore destinations remotely [ 77 ]. This technology can be beneficial for customers who are unable to travel due to pandemics or who want to preview a destination before deciding to visit in person [ 49 ]; (ii) Virtual events: Metaverse technologies can be used to host virtual events, such as conferences, workshops, or trade shows, which can be attended by customers from anywhere in the world [ 9 ]. This can save time and money for businesses and customers and increase the reach and impact of events; (iii) Virtual customer service: Metaverse technologies can offer virtual customer service, allowing customers to interact with businesses in a virtual setting [ 25 ]. This can be especially useful for customers who prefer to communicate online or in remote areas; (iv) Virtual training and education : Metaverse technologies can offer virtual training and education to employees and customers [ 41 ]. Metaverse can be an effective and convenient way to deliver training and can save time and money for both businesses and customers [ 7 ]; (v) Virtual reality (VR) experiences: Metaverse technologies can be used to offer VR experiences to customers, allowing them to immerse themselves in virtual environments and participate in activities that would be difficult or impossible to do in the real world [ 77 ]. This can enhance the customer experience and create new business opportunities to offer unique and memorable experiences [ 71 ].

Thirdly, IoT and robots can enhance customer value co-creation in the tourism and hospitality sector in several ways: (i) One way is by providing personalized and convenient customer experiences [ 12 ]. For example, hotels can use IoT-enabled devices to allow guests to control the temperature and lighting in their rooms, as well as access hotel amenities such as room service and concierge services [ 50 ]; (ii) In addition, robots can be used to provide assistance and enhance the customer experience in various ways [ 16 , 40 ]. For example, robots can be used to deliver items to guest rooms, assist with check-in and check-out processes, and provide information and directions to guests [ 12 ]; (iii) Both IoT and robots can be used to gather customer feedback and data in real-time, which can help to improve the quality and effectiveness of tourism and hospitality services [ 76 ]. For example, hotels can use IoT-enabled devices to gather data on guest preferences and needs, which can be used to tailor services and experiences to individual customers. This can help to improve customer satisfaction and loyalty [ 76 ]. Overall, using IoT and robots in the tourism and hospitality sector can help improve the industry’s efficiency and effectiveness and enhance the customer experience.

Result 2—academic viewpoints: What are the future research directions in customer value co-creation through AI and new technologies in the tourism and hospitality sector?

From an academic perspective, there are several potential future research directions in customer value co-creation through the digital age in the tourism and hospitality sector. Some possibilities include: (1) Understanding how different technologies and platforms facilitate co-creation: Researchers could investigate how different technologies and platforms, such as social media, mobile apps, or virtual reality, enable or inhibit co-creation in the tourism and hospitality industry; (2) Investigating the impact of co-creation on business performance: Researchers could examine the relationship between co-creation and business performance in the tourism and hospitality sector and identify the factors that drive success in co-creation initiatives; (3) Investigating the impact of AI and automation on co-creation: As AI and automation technologies become more prevalent in the industry, research could focus on the impact these technologies have on co-creation and value creation, including the potential for AI to facilitate or hinder co-creation; (4) Investigating the impact of the Metaverse on customer behaviour: Research could focus on understanding how the Metaverse affects customer behaviour and decision-making, and how companies can use this information to facilitate co-creation and value creation [ 9 ]; (5) Analysing the use of social media and other digital platforms for co-creation: Researchers could study how companies in the tourism and hospitality sector use social media and other digital platforms to facilitate co-creation with customers, and the impact that these platforms have on value creation [ 7 , 45 , 78 ]. Researchers could investigate how social interactions and communities in the Metaverse enable or inhibit co-creation in the tourism and hospitality industry and the impact on customer satisfaction and loyalty; (6) Examining the ethical implications of the Metaverse and AI: Researchers could explore the ethical considerations surrounding the use of the Metaverse and AI in the tourism and hospitality sector, such as issues related to privacy and data security, and the potential for these technologies to perpetuate or exacerbate societal inequalities [ 48 , 75 , 77 ].

Result 3—Management viewpoints: How do managers in the tourism and hospitality sector apply AI and new technologies to enhance customer co-creation value and drive business success?

There are several ways managers in the tourism and hospitality industry can apply AI and new technologies to enhance customer experiences and drive business success. We suggest four main possibilities: (1) Implementing chatbots or virtual assistants to encourage customer co-creation: Managers can use chatbots or virtual assistants to provide quick and convenient customer service, helping businesses respond to customer inquiries and resolve issues more efficiently [ 76 ]. Then, encourage customer co-creation by inviting customers to participate in the creation of new experiences and products by gathering feedback and ideas through online forums and focus groups [ 45 ]. This can help build a sense of community and engagement and can also lead to the development of new, innovative products and experiences that will attract more customers [ 50 , 79 ]; (2) Leveraging personalization technologies and using predictive analytics: Managers can use AI-powered personalization technologies to analyze customer data and preferences and offer personalized recommendations and experiences [ 42 , 72 , 80 ]. This can help businesses better understand and anticipate customer needs and create more tailored and satisfying experiences that drive co-creation value. Managers can leverage AI-powered predictive analytics technologies to analyze data and predict future customer behavior or trends [ 75 ]. This can help businesses anticipate customer needs and make informed decisions about resource allocation and planning, enhancing co-creation value. Managers can use personalization technologies and predictive analytics to analyze customer feedback and identify areas for improvement [ 37 ]. These can help businesses better understand customer needs and preferences and create more satisfying and valuable experiences that drive co-creation value [ 7 , 36 , 41 ]; (3) Using the Metaverse to facilitate co-creation: Managers can leverage the Metaverse to allow customers to design and customize their own experiences, which can help create value in collaboration with customers [ 25 , 71 , 77 ]. Managers can use VR and AR technologies to create immersive and interactive customer experiences in the Metaverse [ 81 ]. This can help businesses differentiate themselves and stand out in a competitive market. Managers can use data analysis tools to understand how customers behave in the Metaverse and use this information to create more personalized and satisfying experiences [ 9 ]. Managers can leverage the Metaverse to facilitate co-creation with customers, for example, by enabling customers to design and customize their own experiences [ 49 , 81 ]. This can help businesses create value in collaboration with customers; (4) Integrating AI-robotics into operations to support value co-creation: Analyse your business processes to identify tasks that can be automated using AI-powered robotics, such as check-in and check-out, room service, or concierge services [ 12 , 82 ]. Managers can consider using AI-powered robots for tasks such as check-in and check-out or for delivering amenities to guests. Use AI and the latest technologies to streamline the booking and check-in process, making it faster and more convenient for customers [ 16 ]. This can include using virtual assistants to handle booking inquiries or facial recognition technology to allow customers to check in at their hotel simply by showing their faces. These can help businesses reduce labor costs and improve efficiency, enhancing co-creation value [ 16 ]. We summarize three viewpoints in Fig. 3 below.

Summary of value co-creation through the Digital Age in Tourism and Hospitality

Combining these three viewpoints as a research agenda for tourism and hospitality in the AI and digital age holds immense potential. It addresses critical aspects such as customer experience enhancement, leveraging customer-generated content, and exploring cutting-edge technologies to create value co-creation opportunities. Researching these areas allows the industry to stay at the forefront of the digital revolution and deliver exceptional customer experiences that drive business success in the next few years.

Discussion and implications

This study aimed to develop a systematic literature review of customer value co-creation in the hospitality and tourism industry using the PRISMA protocol [ 27 ]. The study findings highlighted that tourism and hospitality should take advantage of AI and new technologies, as it brings significant advantages. Value co-creation in the tourism and hospitality sector refers to creating value through the collaboration and participation of multiple stakeholders, including tourists, employees, and the industry [ 2 ]. AI, Metaverse, and other new technologies can significantly enhance value co-creation in this sector by enabling more personalized, immersive, and efficient tourist experiences [ 40 , 80 , 81 ].

From a technology viewpoint, the study reveals that manifestations of customer value co-creation through the digital age are related to AI and the latest technologies such as Metaverse, robots, IoT, chatbots, intelligence systems, and others that shape co-creation [ 42 ]. AI applications and new technologies can help shape customer value co-creation in this sector. AI can follow the rules, think like an expert, learn from data, and even create virtual and augmented reality experiences [ 4 , 10 ]. Chatbots, personalization, predictive analytics, and robotics are examples of how AI and technology can create unique and fun travel experiences [ 16 , 40 , 74 , 83 ].

From an academic viewpoint, researchers look at ways technology can help people enjoy their travels and stay in hotels by boosting the value co-creation process [ 2 ]. They are looking at how different technologies, like social media, can help people create value for themselves and others [ 45 , 84 ]. They are also looking at how AI and the virtual world can change people’s decisions and how companies can use this information to help people [ 77 , 80 ]. Finally, researchers are looking into the ethical issues of using technology in tourism and hospitality [ 48 , 75 , 77 ].

From the manager’s viewpoint, managers in the tourism and hospitality industry can use AI and new technologies to create better customer experiences and drive success [ 70 , 80 ]. These can include using chatbots or virtual assistants to help customers and get their feedback [ 50 , 76 ], using personalization technologies to understand customer needs [ 69 ], using the Metaverse to have customers design their own experiences [ 10 ], and using AI-robotics to automate tasks [ 16 , 82 ].

In light of the findings from this systematic literature review, policymakers in the tourism and hospitality sectors must revisit and revitalize current strategies. Embracing digital age technologies, especially AI and metaverse tools, can significantly enhance customer value co-creation. This necessitates targeted investments in technology upgradation, capacity-building, and skilling initiatives. While the initial resource allocation may appear substantial, the long-term returns regarding elevated customer satisfaction, increased tourism inflow, and industry-wide growth are undeniable. Policymakers must ensure a collaborative approach, engaging stakeholders across the value chain for streamlined adoption and implementation of these advancements.

Overall, the use of AI, Metaverse, and other new technologies can significantly enhance co-creation value in the tourism and hospitality sector by enabling more personalized, immersive, and efficient experiences for tourists and improving the efficiency and effectiveness of the industry as a whole [ 15 ].

Theoretical implications

The systematic literature review using the PRISMA method on customer value co-creation through the digital age in the tourism and hospitality sector has several theoretical implications.

First, this research paper addresses earlier suggestions that emphasize the significance of further exploring investigations on customer value co-creation in the hospitality and tourism sector [ 2 , 85 ].

Second, the review highlights the importance of adopting a customer-centric approach in the tourism and hospitality industry, in which customers’ needs and preferences are central to the design and delivery of services [ 35 , 86 ]. This shift towards customer value co-creation is driven by the increasing use of digital technologies, such as the IoT, AI, and ML, which enable real-time communication and data gathering from customers [ 1 , 40 ].

Third, the review highlights the role of digital technologies in enabling personalized and convenient customer experiences, which can help improve satisfaction and loyalty [ 87 ]. Using AI-powered chatbots and personalized recommendations based on customer data can enhance the customer experience, while using IoT-enabled devices can allow guests to control and access hotel amenities conveniently [ 12 ].

Fourth, the review suggests that adopting digital technologies in the tourism and hospitality sector can increase the industry’s efficiency and effectiveness [ 88 ]. Businesses use ML algorithms to automate tasks and analyze customer data, which can help streamline processes and identify areas for improvement [ 39 , 80 ].

Overall, the systematic literature review using the PRISMA method sheds light on adopting a customer-centric approach and leveraging digital technologies for customer value co-creation in tourism and hospitality. Over the next five years, researchers should focus on exploring the potential of emerging technologies, developing conceptual frameworks, and conducting applied research to drive meaningful transformations in the industry. By aligning strategies with these implications, organizations can thrive in the dynamic digital landscape and deliver exceptional customer experiences, ultimately contributing to their success and competitiveness in the market [ 2 , 4 , 15 , 29 , 33 , 89 ].

Practical implications

The systematic literature review using the PRISMA method on customer value co-creation through the digital age in the tourism and hospitality sector has several management implications for organizations in this industry.

First, the review suggests that adopting a customer-centric approach, in which customers’ needs and preferences are central to the design and delivery of services, is crucial for success in the digital age [ 40 , 86 ]. Therefore, managers should focus on understanding and meeting the needs and preferences of their customers and consider how digital technologies can be leveraged to enable real-time communication and data gathering from customers [ 15 , 80 ].

Second, the review highlights the importance of using digital technologies like the IoT, AI, and ML to enable personalized and convenient customer experiences [ 40 , 50 ]. Managers should consider how these technologies can enhance the customer experience and improve satisfaction and loyalty [ 36 , 39 ].

Third, the review suggests that adopting digital technologies in the tourism and hospitality sector can lead to increased efficiency and effectiveness in the industry [ 7 , 16 ]. Therefore, managers should consider how these technologies can streamline processes and identify areas for improvement [ 42 ]. Further, regarding privacy concerns, managers must spend enough resources to secure their customers’ data to help boost the customer value co-creation process [ 48 , 77 ].

Fourth, policymakers can foster an environment conducive to value co-creation by incorporating customer-centric strategies and leveraging digital technologies. Effective policies can enhance customer experiences, promote sustainable growth, and drive economic development, ensuring a thriving and competitive industry in the digital age.

The practical implications of applying AI and new technology for managerial decision-making in the tourism and hospitality industry are vast and promising [ 90 ]. Managers can navigate the dynamic digital landscape and drive meaningful co-creation with customers by embracing a customer-centric approach, leveraging personalized technologies, addressing efficiency and data security considerations, and strategically adopting AI-powered tools. By staying abreast of technological advancements and harnessing their potential, businesses can thrive in the next five years and beyond, delivering exceptional customer experiences and enhancing value co-creation in the industry.

Limitations and future research

The research, anchored in the PRISMA methodology, significantly enhances the comprehension of customer value co-creation within the digital ambit of the tourism and hospitality sectors. However, it is essential to underscore certain inherent limitations. Firstly, there might be publication and language biases, given that the criteria could inadvertently favor studies in specific languages, potentially sidelining seminal insights from non-English or lesser-known publications [ 91 ]. Secondly, the adopted search strategy, governed by the choice of keywords, databases, and inclusion/exclusion guidelines, might have omitted pertinent literature, impacting the review’s comprehensiveness [ 57 ]. Furthermore, the heterogeneous nature of the studies can challenge the synthesized results’ generalizability. Finally, the swiftly evolving domain of this research underscores the ephemeral nature of the findings.

In light of these limitations, several recommendations can guide subsequent research endeavors. Scholars are encouraged to employ a more expansive and diverse sampling of studies to curtail potential biases. With the digital technology landscape in constant flux, it becomes imperative to delve into a broader spectrum of innovations to discern their prospective roles in customer value co-creation [ 18 ]. Additionally, varied search strategies encompassing multiple databases can lend a more holistic and inclusive character to systematic reviews [ 27 ]. Moreover, future research could investigate the interplay between political dynamics and the integration of novel technologies, enriching the understanding of value co-creation in a broader socio-political context. Lastly, integrating sensitivity analyses can ascertain the findings’ robustness, ensuring the conclusions remain consistent across diverse search paradigms, thereby refining the review’s overall rigor.

In conclusion, this review highlights the pivotal role of digital technologies in customer value co-creation within the tourism and hospitality sectors. New AI, blockchain and IoT technology applications enable real-time communication and personalized experiences, enhancing customer satisfaction and loyalty. Metaverse technologies offer exciting opportunities for immersive interactions and virtual events. However, privacy and data security challenges must be addressed. This study proposed a comprehensive research agenda addressing theoretical, practical, and technological implications. Future studies should aim to bridge research gaps, investigate the impact of co-creation on various stakeholders, and explore a more comprehensive array of digital technologies in the tourism and hospitality sectors. This study’s findings provide valuable insights for fostering innovation and sustainable growth in the industry’s digital age. Despite the valuable insights gained, we acknowledge certain limitations, including potential biases in the search strategy, which underscore the need for more inclusive and diverse samples in future research.

Availability of data and materials

The review included a total of 27 studies published between 2012 and 2022.

Change history

07 february 2024.

A Correction to this paper has been published: https://doi.org/10.1186/s43093-023-00293-2

Abbreviations

Artificial intelligence

Augmented reality

Internet of Things

Machine learning

Preferred Reporting Items for Systematic Reviews and Meta-Analyses

Virtual reality

Pencarelli T (2020) The digital revolution in the travel and tourism industry. J Hosp Tour Insights 22(3):455–476

Google Scholar

Carvalho P, Alves H (2022) Customer value co-creation in the hospitality and tourism industry: a systematic literature review. Int J Contemp Hosp Manag 35(1):250–273

Aman J, Abbas J, Mahmood S, Nurunnabi M, Bano S (2019) The influence of Islamic religiosity on the perceived socio-cultural impact of sustainable tourism development in Pakistan: a structural equation modeling approach. Sustainability 11(11):3039

Buhalis D, Lin MS, Leung D (2022) Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing. Int J Contemp Hosp Manag 35(2):701–716

Grissemann US, Stokburger-Sauer NE (2012) Customer co-creation of travel services: the role of company support and customer satisfaction with the co-creation performance. Tour Manag 33(6):1483–1492

Pham LH, Woyo E, Pham TH, Dao TXT (2022) Value co-creation and destination brand equity: understanding the role of social commerce information sharing. J Hosp Tour Insights

Troisi O, Grimaldi M, Monda A (2019) Managing smart service ecosystems through technology: how ICTs enable value cocreation. Tour Anal 24(3):377–393

Buonincontri P, Micera R (2016) The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations. J Hosp Tour Insights 16(3):285–315

Jung TH, tom Dieck MC (2017) Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places. J Place Manag Dev 10:140–151

Koo C, Kwon J, Chung N, Kim J (2022) Metaverse tourism: conceptual framework and research propositions. Curr Issues Tour 1–7

Dwivedi YK et al (2022) Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. Int J Inf Manag 66:102542

Zhang X, Balaji M, Jiang Y (2022) Robots at your service: value facilitation and value co-creation in restaurants. Int J Contemp Hosp Manag 34(5):2004–2025

Neuhofer B, Magnus B, Celuch K (2021) The impact of artificial intelligence on event experiences: a scenario technique approach. Electron Mark 31(3):601–617

Balsalobre-Lorente D, Abbas J, He C, Pilař L, Shah SAR (2023) Tourism, urbanization and natural resources rents matter for environmental sustainability: the leading role of AI and ICT on sustainable development goals in the digital era. Resour Pol 82:103445

Zhu J, Cheng M (2022) The rise of a new form of virtual tour: Airbnb peer-to-peer online experience. Curr Issues Tour 25(22):3565–3570

Xie L, Liu C, Li D (2022) Proactivity or passivity? An investigation of the effect of service robots’ proactive behaviour on customer co-creation intention. Int J Hosp Manag 106:103271

Wang Q, Huang R (2021) The impact of COVID-19 pandemic on sustainable development goals—a survey. Environ Res 202:111637

CAS PubMed PubMed Central Google Scholar

Önder I, Gunter U (2022) Blockchain: Is it the future for the tourism and hospitality industry? Tourism Econ 28(2):291–299

Wang Q, Su M (2020) Integrating blockchain technology into the energy sector—from theory of blockchain to research and application of energy blockchain. Comput Sci Rev 37:100275

Wang Q, Li R, Zhan L (2021) Blockchain technology in the energy sector: from basic research to real world applications. Comput Sci Rev 39:100362

CAS Google Scholar

Wang Q, Su M, Zhang M, Li R (2021) Integrating digital technologies and public health to fight Covid-19 pandemic: key technologies, applications, challenges and outlook of digital healthcare. Int J Environ Res Public Health 18(11):6053

Abbas J, Mubeen R, Iorember PT, Raza S, Mamirkulova G (2021) Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry. Curr Res Behav Sci 2:100033

PubMed Central Google Scholar

Elkhwesky Z, El Manzani Y, Elbayoumi Salem I (2022) Driving hospitality and tourism to foster sustainable innovation: a systematic review of COVID-19-related studies and practical implications in the digital era. Tour Hosp Res 14673584221126792

Shah SAR, Zhang Q, Abbas J, Balsalobre-Lorente D, Pilař L (2023) Technology, urbanization and natural gas supply matter for carbon neutrality: a new evidence of environmental sustainability under the prism of COP26. Resour Pol 82:103465

Ahmed KE-S, Ambika A, Belk R (2022) Augmented reality magic mirror in the service sector: experiential consumption and the self. J Serv Manag

Doran A, Pomfret G, Adu-Ampong EA (2022) Mind the gap: a systematic review of the knowledge contribution claims in adventure tourism research. J Hosp Tour Manag 51:238–251

Page MJ et al (2021) The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. Syst Rev 10(1):1–11

Moher D, Liberati A, Tetzlaff J, Altman DG, P. Group* (2009) Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement. Ann Intern Med 151(4):264–269

So KKF, Li X, Kim H (2020) A decade of customer engagement research in hospitality and tourism: a systematic review and research agenda. J Hosp Tour 44(2):178–200

Han H (2021) Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research. J Sustain Tour 29(7):1021–1042

Medlik S (2012) Dictionary of travel, tourism and hospitality. Routledge

Reisinger Y, Kandampully J, Mok C (2001) Concepts of tourism, hospitality, and leisure services. Service quality management in hospitality, tourism, and leisure, pp 1–14

Binkhorst E, Den Dekker T (2013) Agenda for co-creation tourism experience research. In: Marketing of tourism experiences, Routledge, 219–235

Abbas J, Al-Sulaiti K, Lorente DB, Shah SAR, Shahzad U (2022) Reset the industry redux through corporate social responsibility: the COVID-19 tourism impact on hospitality firms through business model innovation. In: Economic growth and environmental quality in a post-pandemic world, Routledge, pp 177–201

Buhalis D, Harwood T, Bogicevic V, Viglia G, Beldona S, Hofacker C (2019) Technological disruptions in services: lessons from tourism and hospitality. J Serv Manag 30:484–506

Sengupta P, Biswas B, Kumar A, Shankar R, Gupta S (2021) Examining the predictors of successful Airbnb bookings with Hurdle models: evidence from Europe, Australia, USA and Asia-Pacific cities. J Bus Res 137:538–554

Gonzalez-Rodriguez MR, Díaz-Fernández MC, Bilgihan A, Shi F, Okumus F (2021) UGC involvement, motivation and personality: comparison between China and Spain. J Dest Mark Manag 19:100543

Abbas J (2020) The impact of coronavirus (SARS-CoV2) epidemic on individuals mental health: the protective measures of Pakistan in managing and sustaining transmissible disease. Psychiatr Danub 32(3–4):472–477

CAS PubMed Google Scholar

Neuhofer B, Buhalis D, Ladkin A (2014) A typology of technology-enhanced tourism experiences. Int J Tour Res 16(4):340–350

Samala N, Katkam BS, Bellamkonda RS, Rodriguez RV (2020) Impact of AI and robotics in the tourism sector: a critical insight. J Tour Futures 8(1):73–87

De Carlo M, Ferilli G, d’Angella F, Buscema M (2021) Artificial intelligence to design collaborative strategy: An application to urban destinations. J Bus Res 129:936–948

Grundner L, Neuhofer B (2021) The bright and dark sides of artificial intelligence: a futures perspective on tourist destination experiences. J Dest Mark Manag 19:100511

Al-Sulaiti I (2022) Mega shopping malls technology-enabled facilities, destination image, tourists’ behavior and revisit intentions: implications of the SOR theory. Front Environ Sci 1295

Alimamy S, Gnoth J (2022) I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. Comput Hum Behav 128:107105

Lee M, Hong JH, Chung S, Back K-J (2021) Exploring the roles of DMO’s social media efforts and information richness on customer engagement: empirical analysis on Facebook event pages. J Travel Res 60(3):670–686

Abaalzamat KH, Al-Sulaiti KI, Alzboun NM, Khawaldah HA (2021) The role of Katara cultural village in enhancing and marketing the image of Qatar: evidence from TripAdvisor. SAGE Open 11(2):21582440211022736

Al-Sulaiti KI, Abaalzamat KH, Khawaldah H, Alzboun N (2021) Evaluation of Katara cultural village events and services: a visitors’ perspective. Event Manag 25(6):653–664

Khaliq A, Waqas A, Nisar QA, Haider S, Asghar Z (2022) Application of AI and robotics in hospitality sector: a resource gain and resource loss perspective. Technol Soc 68:101807

Yin CZY, Jung T, Tom Dieck MC, Lee MY (2021) Mobile augmented reality heritage applications: meeting the needs of heritage tourists. Sustainability 13(5):1–18

Buhalis D, Moldavska I (2021) Voice assistants in hospitality: using artificial intelligence for customer service. J Hosp Tour Technol 13(3):386–403

Abbas J (2021) Gestión de crisis, desafíos y oportunidades sanitarios transnacionales: la intersección de la pandemia de COVID-19 y la salud mental global. Investigación en globalización, 3 (2021), 1–7

Micah AE et al (2023) Global investments in pandemic preparedness and COVID-19: development assistance and domestic spending on health between 1990 and 2026. Lancet Glob Health 11(3):e385–e413

Hau LN, Thuy PN (2022) Enabling customer co-creation behavior at a distance: the case of patients using self-monitoring handheld devices in healthcare. Serv Bus 16(1):99–123

Brereton P, Kitchenham BA, Budgen D, Turner M, Khalil M (2007) Lessons from applying the systematic literature review process within the software engineering domain. J Syst Softw 80(4):571–583

Tranfield D, Denyer D, Smart P (2003) Towards a methodology for developing evidence-informed management knowledge by means of systematic review. Br J Manag 14(3):207–222

Lin Z, Rasoolimanesh SM (2022) Sharing tourism experiences in social media: a systematic review. Anatolia 1–15

Page MJ, Moher D, McKenzie JE (2022) Introduction to PRISMA 2020 and implications for research synthesis methodologists. Res Synth Methods 13(2):156–163

PubMed Google Scholar

Snyder H (2019) Literature review as a research methodology: an overview and guidelines. J Bus Res 104:333–339

Caldiera VRBG, Rombach HD (1994) The goal question metric approach. Encycl Softw Eng 528–532

Hopfenbeck TN, Lenkeit J, El Masri Y, Cantrell K, Ryan J, Baird J-A (2018) Lessons learned from PISA: a systematic review of peer-reviewed articles on the programme for international student assessment. Scand J Educ Res 62(3):333–353

Kitchenham B, Brereton OP, Budgen D, Turner M, Bailey J, Linkman S (2009) Systematic literature reviews in software engineering–a systematic literature review. Inf Softw Technol 51(1):7–15

Dieste O, Grimán A, Juristo N (2009) Developing search strategies for detecting relevant experiments. Empir Softw Eng 14(5):513–539

Prahalad CK, Ramaswamy V (2004) Co-creation experiences: the next practice in value creation. J Interact Mark 18(3):5–14

Vargo SL, Lusch RF (2014) Evolving to a new dominant logic for marketing. In: The service-dominant logic of marketing, Routledge, pp 21–46

Hong et al QN (2018) Mixed methods appraisal tool (MMAT), version 2018. Registration of copyright vol 1148552, no 10

Pace R et al (2012) Testing the reliability and efficiency of the pilot mixed methods appraisal tool (MMAT) for systematic mixed studies review. Int J Nurs Stud 49(1):47–53

Beck J, Rainoldi M, Egger R (2019) Virtual reality in tourism: a state-of-the-art review. Tour Rev 74(3):586–612

Pahlevan-Sharif S, Mura P, Wijesinghe SN (2019) A systematic review of systematic reviews in tourism. J Hosp Tour Manag 39:158–165

Cuomo MT, Colosimo I, Celsi LR, Ferulano R, Festa G, La Rocca M (2022) Enhancing traveller experience in integrated mobility services via big social data analytics. Technol Forecast Soc Change 176:121460

Chiu M-C, Huang J-H, Gupta S, Akman G (2021) Developing a personalized recommendation system in a smart product service system based on unsupervised learning model. Comput Ind 128:103421

Cranmer EE, tom Dieck MC, Fountoulaki P (2020) Exploring the value of augmented reality for tourism. Tour Manag Perspect 35:100672

Lin S (2022) Implementation of personalized scenic spot recommendation algorithm based on generalized regression neural network for 5G smart tourism system. Comput Intell Neurosci 2022

Ngamsirijit W (2014) Value creation in creative tourism: co-creation through data mining. Int J Intell 2(2–3):255–276

Liu X, Shin H, Burns AC (2021) Examining the impact of luxury brand’s social media marketing on customer engagement: Using big data analytics and natural language processing. J Bus Res 125:815–826

Hew J-J, Tan GW-H, Lin B, Ooi K-B (2017) Generating travel-related contents through mobile social tourism: Does privacy paradox persist? Telemat Inform 34(7):914–935

Lalicic L, Weismayer C (2021) Consumers’ reasons and perceived value co-creation of using artificial intelligence-enabled travel service agents. J Bus Res 129:891–901

Hilken T et al (2022) Disrupting marketing realities: a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies. Psychol Mark 39(8):1660–1671

Brejla P, Gilbert D (2014) An exploratory use of web content analysis to understand cruise tourism services. Int J Tour Res 16(2):157–168

Li Z, Wang D, Abbas J, Hassan S, Mubeen R (2022) Tourists’ health risk threats amid COVID-19 era: role of technology innovation, transformation, and recovery implications for sustainable tourism. Front Psychol 12:769175

PubMed PubMed Central Google Scholar

Liburd J, Duedahl E, Heape C (2022) Co-designing tourism for sustainable development. J Sustain Tour 30(10):2298–2317

Serravalle F, Ferraris A, Vrontis D, Thrassou A, Christofi M (2019) Augmented reality in the tourism industry: a multi-stakeholder analysis of museums. Tour Manag Perspect 32:100549

Xie L, Liu X, Li D (2022) The mechanism of value cocreation in robotic services: customer inspiration from robotic service novelty. J Hosp Mark Manag 31(8):962–983

Huang M-H, Rust RT (2021) Engaged to a robot? The role of AI in service. J Serv Res 24(1):30–41

Mamirkulova G, Mi J, Abbas J, Mahmood S, Mubeen R, Ziapour A (2020) New silk road infrastructure opportunities in developing tourism environment for residents better quality of life. Glob Ecol Conser 24:e01194

Rihova I, Buhalis D, Gouthro MB, Moital MJTM (2018) Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic. Tour Manag 67:362–375

Rahimian S, ShamiZanjani M, Manian A, Esfidani MR (2021) A framework of customer experience management for hotel industry. Int J Contemp Hosp Manag 33(5):1413–1436

Ameen N, Tarhini A, Reppel A, Anand A (2021) Customer experiences in the age of artificial intelligence. Comput Hum Behav 114:106548

Iranmanesh M, Ghobakhloo M, Nilashi M, Tseng M-L, Yadegaridehkordi E, Leung N (2022) Applications of disruptive digital technologies in hotel industry: a systematic review. Int J Hosp Manag 107:103304

Wang S, Abbas J, Al-Sulati KI, Shah SAR (2023) The impact of economic corridor and tourism on local community’s quality of life under one belt one road context. Evaluat Rev 0193841X231182749

Akhmedova A, Manresa A, Escobar Rivera D, Bikfalvi A (2021) Service quality in the sharing economy: a review and research agenda. Int J Consum Stud 45(4):889–910

Henry BM, Tomaszewski KA, Walocha JA (2016) Methods of evidence-based anatomy: a guide to conducting systematic reviews and meta-analysis of anatomical studies. Ann Anat Anatomischer Anz 205:16–21

Download references

Acknowledgements

Not applicable.

Author information

Authors and affiliations.

Ho Chi Minh City University of Technology (HCMUT), Vietnam National University Ho Chi Minh City (VNUHCM), Ho Chi Minh City, Vietnam

T. D. Dang & M. T. Nguyen

Eastern International University, Thu Dau Mot, Binh Duong Province, Vietnam

You can also search for this author in PubMed Google Scholar

Contributions

DTD, conceived the research idea and designed the study in collaboration with NMT. DTD took the lead in writing the manuscript, with significant contributions from NMT. All authors reviewed and edited the manuscript to ensure accuracy and clarity. All authors read and approved the final manuscript.

Corresponding author

Correspondence to T. D. Dang .

Ethics declarations

Ethics approval and consent to participate.

This material is the authors’ original work, which has not been previously published elsewhere. The paper is not currently being considered for publication elsewhere.

Consent for publication

Competing interests.

The authors declare that they have no competing interests.

Additional information

Publisher's note.

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

The original online version of this article has been revised: the affiliation is corrected for the co-author “M. T. Nguyen”.

Supplementary Information

Additional file 1..

Quality assessment of included studies.

Rights and permissions

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ .

Reprints and permissions

About this article

Cite this article.

Dang, T.D., Nguyen, M.T. Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age. Futur Bus J 9 , 94 (2023). https://doi.org/10.1186/s43093-023-00274-5

Download citation

Received : 31 May 2023

Accepted : 06 November 2023

Published : 25 November 2023

DOI : https://doi.org/10.1186/s43093-023-00274-5

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

Customer value co-creation
Tourism and hospitality

To read this content please select one of the options below:

Please note you do not have access to teaching notes, sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020.

International Journal of Contemporary Hospitality Management

ISSN : 0959-6119

Article publication date: 23 March 2022

Issue publication date: 26 July 2022

The purpose of this study is to examine the scientific research related to sustainability in hospitality and tourism from 1994 to 2020 by conducting bibliometric and science mapping analyses and to discuss the implications for prospective research opportunities.

Design/methodology/approach

Keyword co-occurrences with 2,980 published papers collected from the Web of Science (Social Science Citation Index and Emerging Sources Citation Index) were used for the bibliometric-based analysis. The authors use SciMAT software which offers relevant outputs, such as research themes and graphical outputs (strategic diagrams, cluster networks and science mapping representing the temporal evolution of the themes).

The findings show that biodiversity conservation, sustainable attitudes, climate change, protected areas, satisfaction and environmental management were the focal motor-themes in the studied periods. Additionally, four areas for future investigation are identified and discussed: sustainable behavior and environmental sustainability; consumption, demand and economic growth; tourism development and strategies; and rural tourism, poverty, ethics and education.

Research limitations/implications

This analysis shows insightful results processing a high number of published documents. However, the authors recommend further research focused on qualitative literature review for each critical topic.

Originality/value

The authors are unaware of analogous, completed and recent work about sustainability in hospitality and tourism. The authors believe this article is of great value to academics and practitioners because it synthesizes and disseminates the research topic while providing an outstanding basis for identifying research opportunities.

Bibliometric analysis
Science mapping analysis
Sustainability
Hospitality

Acknowledgements

The authors wish to thank the University of Castilla-La Mancha for the financial support provided for this research under the Call for Research Groups (Reference: 2021-GRIN-31010), and to the Spanish Ministry of Economy and Competitiveness under the 2019 Call for R&D Projects (Project reference number: PID2019-105726RB-I00).

Molina-Collado, A. , Santos-Vijande, M.L. , Gómez-Rico, M. and Madera, J.M. (2022), "Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020", International Journal of Contemporary Hospitality Management , Vol. 34 No. 8, pp. 3029-3064. https://doi.org/10.1108/IJCHM-10-2021-1305

Emerald Publishing Limited

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

70 Hospitality Management Essay Topic Ideas & Examples

🏆 best hospitality management topic ideas & essay examples, ⭐ good essay topics on hospitality management, 🥇 interesting topics to write about hospitality management.

Recruitment and Selection in Hospitality Management The process involves reviewing the job and needs for the job identifies the existing gaps in the organization and the need for them to fill.
Facilities Management Concept in the Hospitality Sector Imperatively, managers and stakeholders in the hospitality sector need to engage in initiatives that improve the general outlook of the establishments and augment the overall experiences of clients. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
Strategic Management in Hospitality Essay The mission will explain the role that the industry is likely to play in the market. Through this, the company believes that it will be able to achieve what it wants to be in the […]
Total Quality Management in the Hospitality Industry TQM can be lucratively implemented in management of hotels by first recognizing customers as the most essential component of a transaction. The thriving realization of TQM in an organization by an executive can be evaluated […]
Property Management Systems in Hospitality Industry The overall structure of a hotel determines the management’s capability, the integration of technology in management of the hotel and the distribution of data in the hotel.
Hospitality Management: Food & Beverage Service The art of catering goes beyond providing food and beverages and extends to the ambience of the eating place and the quality of service received.
Strategic HR Management in the Hospitality Industry Strategic Human Resource Management, on the other hand, is the systematic implementation of processes and activities to formulate policies that will govern the administration of workers in a firm.
The Role of Capacity Management in Hospitality With this in mind, the essay seeks to address the question of whether the role of capacity management in hospitality is to match supply with demand or to match demand with supply.
Personal Development in Hospitality Management Most employers in the hospitality sector feel that several skills in the sector should have been taught in the academic institutions at undergraduate levels and that there is an immediate need for hospitality education to […]
Leadership Management in the Hospitality Industry And the last principle was that management should cooperate with workers in sharing work whereby managers ought to use scientific principles in management to come up with tasks to be performed by workers.
The Hospitality Industry Strategic Human Resource Management The objective of the assignment is to explore the challenges facing the hospitality industry as well as how the HR officials can overcome the challenges.
The Remarkable Service’ Principle in Hospitality Management It is the role of the management to ensure that the quality of services is maintained within their organisations. The reason is that they would be encouraged to return to the hotel in the future.
Hospitality Operations and Revenue Management They engaged the services of a professional chef and managing director, in addition, to constituting a professional board of directors to steer the affairs of the business.
Contemporary Tourism and Hospitality Management I have always enjoyed visiting other countries, and Europe remains one of my favorite destinations since I see it as a small corner of the planet connecting a great variety of cultures.
Talent Management in the Hospitality Sector Whelan and Carcary suggest that the concept of talent and knowledge are related and, in turn, knowledge management can benefit from the principles of talent management. Consequently, knowledge loss is likely to result in a […]
Hospitality Management: Term Definition This implies that companies need to have a direction against which they are moving and it is the task of the management operations function to ensure this occurs.
Sustainable Hospitality Management The paper will clear some concepts of Hospitality Management and Sustainable Hospitality Management, Assessment of Operational Efficiency of Hospitality Organizations, Critical analysis of Hospitality Parameters, Critical evaluation of Principles and Procedures Involved in Environmental Management […]
Hospitality Management: Trends and Issues However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers.
Service 2020: Hospitality and Tourism Management Technology will change the view of service management and customer relations. This end of the market will be driven by technology, performance, and design.
Swissotel Sydney Hotel’s Revenue and Hospitality Management The paper analyzes the extant academic literature on revenue and hospitality management in order to develop five tactics that can be used by a revenue manager of Swissotel Sydney for improving the company’s bottom line. […]
Hospitality Management Education and Career Moreover, the relation between the claim and the evidence Valachis introduces in his article is not strengthened; one can notice that the evidence is not integrated with the author’s own ideas, so, the use of […]
Miami Hospitality Industry: Marketing and Management The hospitality industry in this country has been expanding due to the increasing number of tourists coming to the region. The second factor is the strategy that the firm will use in this highly competitive […]
Hospitality Management: Arabian Desert Resort In addition, it is the role of the sales manager to improve the facilities, maintain awareness of factors, which affect the hotel, and to gain a deeper perceptive of the needs and feelings of the […]
Hospitality Strategic Management and Marketing The school puts an underscore on the importance of an entity with regard to the context in which the entity operates.asserts that the environment is essential as it is referred to while testing the viability […]
Hospitality Quality Management The standards in hotel management that could be established include the standards related to house-keeping of the hotel.”The main responsibilities of the house-keeping department lie in the need to ‘provide clean and serviced bedrooms on […]
Hospitality Management: Hotel Beau Rivage Weggis, Switzerland In the report below, the writer has endeavoured to use placement experience gained while at the Hotel Beau Rivage Weggis, classroom knowledge, and available literature related to management practices in the hotel and hospitality industry.
Human Resource Management: Tourism and Hospitality Industry To recognise the variety both of the diversity of sub-industries and kinds of careers the tourism and hospitality sector in Australia is likely to create, this paper cannot take into account all of these elements […]
HR Management in the Hospitality: Recruitment Process The head of the IT department should also be in a position to provide growth strategies to general management, provide expertise in the field of technology for the benefit of the company, particularly for business […]
Hospitality Management: Aramark and NAMA Aramark is widely recognized as a multinational corporation that partners with companies and institutions in meeting the daily basic needs of their employees and customers.
Marriott International Hospitality Company Management The supply chain adopted in the United Kingdom is slightly different with the structure that the company adopts in other nations; in the United states, the focus is mostly on domestic suppliers while the international […]
The Key Skills Needed for a Graduate Career in The Hospitality Industry
The Mediating Role of Organizational Citizenship Behavior in the Hospitality Industry
The Policies Implemented in Hospitality Industry
The Impact of Generation Y and Z on The Hospitality Industry
Hospitality Management in Food and Beverage Industry
Tourism and Hospitality Management: Starbucks
Data Analysis for Hospitality Management
Business Relationships in Hospitality Management
Hospitality Management Information System
Differences and Similarities Between Hospitality and Hospitality Management
Financial Ratios From Income Statements From Hospitality Management
Hospitality Management Performance PFP Means
Generating Grounded Theory for Tourism and Hospitality Management
Hospitality Management: Ancient Times to the Present
Correlations of Hospitality Management and Business Risk
Hospitality Management: Conflict Management in a Restaurant
Hotel and Hospitality Management: Chinese Resort Hotel Industry
Integrating CSR With Hospitality Management Programmes in Higher Education
Hospitality Management: Service Innovation Analysis
International Hospitality Management and Leadership Education Overview
The Relationships Between International Tourism and Hospitality Management
Factors Affecting the Growth of the Hospitality and Tourism Industry
Marketing for Tourism and Hospitality Management
Social and Cultural Perspective in Hospitality Management
Tourism and Hospitality Management in Bangladesh
Hospitality Operations and Management Analysis
Crisis Management and the Most Important Factors in the Hospitality Industry
Collaboration, Management Contract, and Franchising in the Hospitality and Tourism Industry
The Relationships Between Hospitality Services Management and Satisfactory Services
Current and Future Trends in Hospitality and Management
Emotional Intelligence and Tacit Knowledge Management in Hospitality
Facility and Risk Management: Hospitality Operation
Global Hospitality Industry and Human Resource Management
Similarities of Hospitality and Tourism Management
Hospitality Crisis Management Practices
Human Resources Management Issues in Hospitality & Tourism Industry
International Hotel Management: Hospitality and Leisure
Leadership and Management Style in Hospitality Industry
Management Methods and Concepts for Building Competitive Advantage in Hospitality Companies
Managing Across Cultures Hospitality and Tourism Management
Chicago (A-D)
Chicago (N-B)

IvyPanda. (2023, November 9). 70 Hospitality Management Essay Topic Ideas & Examples. https://ivypanda.com/essays/topic/hospitality-management-essay-topics/

"70 Hospitality Management Essay Topic Ideas & Examples." IvyPanda , 9 Nov. 2023, ivypanda.com/essays/topic/hospitality-management-essay-topics/.

IvyPanda . (2023) '70 Hospitality Management Essay Topic Ideas & Examples'. 9 November.

IvyPanda . 2023. "70 Hospitality Management Essay Topic Ideas & Examples." November 9, 2023. https://ivypanda.com/essays/topic/hospitality-management-essay-topics/.

1. IvyPanda . "70 Hospitality Management Essay Topic Ideas & Examples." November 9, 2023. https://ivypanda.com/essays/topic/hospitality-management-essay-topics/.

Bibliography

IvyPanda . "70 Hospitality Management Essay Topic Ideas & Examples." November 9, 2023. https://ivypanda.com/essays/topic/hospitality-management-essay-topics/.

Tourism Management Questions
Hilton Hotels Paper Topics
Ecotourism Questions
Airbnb Paper Topics
Management Skills Research Topics
Social Entrepreneurship Ideas
Corporate Communication Questions
Quality Control Research Topics
Public Service Research Topics
Burger King Topics
McDonald’s Topics
Restaurant Ideas
Disneyland Ideas
Domino’s Pizza Topics

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Publications
Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

Advanced Search
Journal List
Elsevier - PMC COVID-19 Collection

Present and prospective research themes for tourism and hospitality education post-COVID19: A bibliometric analysis

Dileep menon.

a Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, India

b School of Commerce, NMIMS University, Hyderabad, India

Sangeetha Gunasekar

Saurabh kumar dixit.

c Department of Tourism and Hotel Management, North-Eastern Hill University, India

d Xavier School of Communication, Xavier University Bhubaneswar, Plot No. 12 (A), Nijigadakurki, Harirajpur, District- Puri, Odisha, 752050, India

Shantanu Mandal

e Department of Business Analytics, GITAM Institute of Management, GITAM (Deemed -to Be University) Rushikonda, Vishakhapatnam, Andhra Pradesh-530045, India

Academic research in tourism and hospitality sector adds value directly to the way the industry grows and develops. Scholars in this area struggle with the pressures to publish in high ranking journals. The present study attempts to help doctoral students and tourism educators in identifying emerging themes in the tourism and hospitality arising out after COVID-19 pandemic. Using bibliometric analysis, five broad areas of emerging research themes are identified. Such research would further help managers, tourism related state administrators, and firm owners to recover from the devastating impact of COVID-19 on the industry across the world.

1. Introduction

Given the pressures to ‘publish or perish’ for early career researchers ( Ertaş & Kozak, 2020 ) and for doctoral students to show a strong publication track record by publishing in high-quality journals before graduation ( Carr& Hayes, 2017 ) requires academically oriented research scholars to constantly stay relevant. This is no different for students of the hospitality and tourism industry. The most relevant research in the current scenario is studies related to COVID-19 impact. The outbreak of the current unprecedented pandemic has significantly impacted the tourism and hospitality sector ( Gössling, Scott, & Hall, 2020 ).

Scholars all over the world are trying to make sense of this pandemic and its impact on the hospitality industry ( Duarte Alonso et al., 2020 ), its changing trends ( Seyitoğlu& Ivanov, 2020 ) and future survival ( Kaushal & Srivastava, 2020 ). Gursoy and Chi (2020) point out that even when travel restrictions are lifted, customers may not feel comfortable enough to visit a destination, stay at a hotel or eat in a restaurant. Further research is needed to understand how these customers can be made to return as the industry's survival depends on increasing the demand for their services and products. Some studies like Higgins-Desbiolles, (2020) have pointed out the opportunities that this pandemic has given to rethink the tourism industry in terms of community-centered socialized tourism. To help researchers and practitioners understand the pandemic's impact on tourism and hospitality, the present study undertakes a systematic literature review of published articles related to the early wave of COVID-19 and the hospitality and tourism industry. The research questions addressed are as follows: What are the publication trends in the early wave of COVID-19 outbreak in tourism and hospitality research? What are the emerging research foci that the doctoral students in tourism and hospitality education research can focus on during and after the pandemic times?

COVID-19 pandemic has disrupted the academic world, testing its ability to effectively move to remote learning ( Greenberg & Hibbert, 2020 ), with all teaching and learning core facets switching to online mode ( Coates, Xie, & Hong, 2021 ). Graduate scholars, driven partly by the institutional requirements and partly through their own career aspirations to pursue academic careers, are under pressure to establish their distinctive research identities through quality publications (VosViewer). Finding relevant research themes early on in their doctoral education improves their chances of getting a top-tier publication. Research indicates a positive relationship between doctoral student's research achievements and their early career earnings ( Marini, 2019 ). The current research is expected to help research students of hospitality and tourism academia narrow down their search for relevant research themes related to the pandemic. The study would also be helpful to practitioners in helping set a direction for the future of this industry.

The paper is organized as below. The next section details the systematic literature review methodology followed and data collected for the research followed by analysis results and discussion section. Future research directions and research limitations are highlighted next. Finally, research conclusions are drawn in the last section.

2. Methods and data

The study aims to review the research relevant to hospitality and tourism and COVID-19 research themes. A systematic quantitative method was applied to identify relevant literature, synthesise and review the past literature in a structured manner ( Kim, 2020 ; Rosalina et al., 2021 ). As a first step to identify relevant literature, the availability and suitability of databases were evaluated. The validity of a research paper depends on the database, as it should cover the research area being studied fairly well. Articles for the study were gathered from the Scopus database, a widely accepted comprehensive research database ( Booth, Chaperon, Kennell, & Morrison, 2020 ) which is among the largest curated bibliographic, abstract and citation databases today, with over 3 million new items being added to it every year ( Baas, Schotten, Plume, Côté, & Karimi, 2020 ). Other researchers have similarly used the Scopus database along with similar databases like Web of Science, Science Direct, Emerald, ProQuest, and Sage ( deMatos et al., 2020 ; Li, M., Yin, D., Qiu, H., & Bai, 2021 ; Agapito, 2020 ).The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology was adopted to select the relevant articles from the database. To increase the reliability of evidence produced by the review, specific steps are laid out under this methodology for the identification of the relevant articles from the database. The flowchart is given in Figure (1) indicates the criteria applied to include or exclude the articles for the study. A similar methodology has been widely used in Hospitality and Tourism reviews ( Booth et al., 2020 ; Li, M., Yin, D., Qiu, H., & Bai, 2021 ).

PRISMA diagram.

In the first step of identification, a series of keywords were used in combination to search in the Scopus database. To capture articles related to tourism and hospitality, the terms ‘tourism’ or ‘hospitality’ were used. Further to identify literature related to COVID-19, keywords included were ‘Corona’, ‘COVID’ and ‘pandemic’. The combination of these keywords was searched within article titles, keywords and abstracts. The search was restricted to the time period of Jan 2020 to April 2021 (downloaded on 10 th April 2021). Only journal (source type) articles (document type) written in English (language) were included in this study. The initial search yielded 744 articles across 316 journals from various disciplines. To enhance the overall quality of the literature review, only top-tier journals were considered based on the cite score ranking given in Scopus for 2019. Only those journals that were listed in the top 10 percentile were included for further analysis. The top-tier journals lead the research trends in academia with the most notable scientific findings ( Kim, 2020 ). This resulted in the narrowing of the journal list selected to 43 journals with a total of 229 articles. These were further refined by reviewing each of the article title and abstract to guarantee topic appropriateness. Only studies with a primary focus on the COVID-19 and hospitality and tourism were included for the in-depth analysis Articles like (titled) ‘COVID-19 lockdown improved the health of coastal environment and enhanced the population of reef-fish' were excluded. This resulted in the final set of 151 publications that were further synthesised.

2.1. Bibliometric and thematic analysis

In answering the first research question, the present study identifies the hospitality and tourism research trends in COVID-19 using the bibliometric method. The descriptive summary of the 151 articles is undertaken with a focus on leading contributors −authors, institutions, and countries. Data was exported from Scopus to do the analysis. Basic information of each searched article, including the authors’ information (names, countries, and institutions), publication years and journals, total citations, keywords and abstract, were saved to facilitate detailed analysis. Thematic analysis of the articles was further undertaken to identify the newly emerging themes in the study area and thus answer the second research question.

2.2. Thematic analysis

This is the last stage of the PRISMA technique, where synthesis of the findings is done to allow for the production of knowledge about the topic under review. For the 151 articles, based on the abstract, keyword and title of articles, broad categories of research areas were first identified by two authors independently. Altogether, they identified 11 research categories. These were then discussed with two independent experts who are experienced in the area of hospitality and tourism research. The experts helped in further grouping the research areas into 5 broad research categories. After identifying these research areas, each article was reviewed and coded into these categories by two authors separately to ensure objectivity and reliability of the assigning process. For studies that were assigned to different research categories by the two authors, further review was sought with other authors until consensus was reached for all studies. The research areas identified and the number of articles thus assigned to them are Economic impact and demand analysis (18 articles), Hospitality and tourism workforce (19 articles), Customer/tourist studies (35 articles), Crisis management, Resilience and Transformations in touristic industry (71 articles) and Hospitality & Tourism Education (8 articles).

These research categories are further analysed using cluster analysis. Clustering helps group the elements of a study according to their degree of similarity. Several visualization tools are available. We use VOSviewer, a professional visualization software, to undertake keyword co-occurrence network analysis. Since its development by van Eck and Waltman, 2010 , van Eck and Waltman, 2010b , this visualization software has been used by several studies, 1 including studies analyzing bibliographic data in hospitality and tourism research ( Palácios et al., 2021 ). The present study uses this software to analyse keyword co-occurrence clustering using author's keywords and index keywords from the studies.

In the visual maps created by the VOSviewer, the circles show terms with the size of the circle and text of the term, indicating the preference of the term in the study area. The larger the circle and the text, the more preferred the term in the field of study. The distance between the two terms indicates the robustness of the relationship, with a shorter distance indicating a higher relationship. Colours indicate grouping the terms by clusters. Details of keywords included in the clusters can also be derived from the software.

3. Results and discussions

The final corpus of articles for analysis consisted of 151 documents indexed in Scopus. As seen from Figure (2) , the publication of articles relating to COVID-19 and hospitality and tourism research were mostly published in journals related to Business, Management and Accounting (27.4%) and Social Sciences (26.9%). Other subject areas together are seen to contribute less than 50% of the overall number of articles published. Identifying the authors, affiliation and countries along with journals that contributed the most to the research area help future researchers identify important literature in their area of interest. Most researchers set document alerts for their relevant journals. Also, they are seen to follow authors from their area of research on various social platforms like Linkedin or google scholar. We describe the top contributors next.

Publication by subject area.

3.1. Distribution of authors, countries and affiliation

There were 426 authors who contributed to this area of study, of whom over 32 authors contributed at least 2 or more studies in the top tier journals. The five most contributing authors include Morrison A.M and Coca-Stefaniak J.A with 4 papers each, Hall C.M, Kock F and Filimonau V with 3 papers each respectively. The authors from several countries have contributed to the literature with United States (11.68%) contributing the most, followed by United Kingdom (11.34%), Australia (9.28%), Chine (7.90%) and Spain (3.44%). With regard to affiliation, the University of Johannesburg, University of Greenwich and Griffith University have contributed the most with 7 authors each, followed by Hong Kong Polytechnic University, the University of Surrey and the University of Macau with 6 authors each, respectively. Other universities across the globe have also contributed between the range of 1–5 authors. With regard to the number of co-authors for a paper, while the mean was at 2.5 authors per paper, the co-author numbers ranged from 1 (single author papers) to a maximum of 11 authors ( Ibn-Mohammed et al., 2021 ).

3.2. Journal contribution

The review found that the International Journal Of Hospitality Management contributed the highest to the 151 articles, with over 27.7 percent (41 articles) publications, followed by Current Issues In Tourism , with 17.6 percent (26 articles), Tourism Geographies with 16.89 percent (25 articles), Annals Of Tourism Research with 8.78 percent (13 articles) and International Journal Of Contemporary Hospitality Management with 8.11 percent (12 articles). The remaining 31 articles were published across 9 journals, with some indicating 9 articles while others were contributing only 1 article.

3.3. Thematic analysis to identify prominent themes under each area of research

Thematic analysis was undertaken whereby articles were grouped under the following five areas of research as Economic impact and demand analysis (18 articles), Hospitality and tourism workforce (19 articles), Customer/tourist studies (35 articles), Hospitality/tourism industry (71 articles) and Hospitality & tourism education (8 articles). Each research category is further analysed using VOSviewer to help identify the prominent themes emerging in the area of research.

Based on the keywords across the identified studies under each research category, keyword co-occurrences are analysed to identify the major emerging themes. The keyword co-occurrence network analysis results are shown in Fig. 3 , Fig. 4 , Fig. 5 , Fig. 6 , Fig. 7 for all the research categories, respectively. These are discussed in detail next. Further details of the themes identified based on the network analysis under each research area along with the studies that indicate these keywords, are given in Table 1 .

Network analysis diagram for Economic impact and demand analysis research area.

Network analysis diagram for Hospitality and tourism workforce related.

Network analysis diagram for Consumer perspective.

Network analysis diagram for Crisis management, Resilience and Transformations in touristic industry.

Network analysis diagram for Hospitality and tourism education.

Identifying research areas, cluster themes and grouping of studies.

Note: % indicates the percentage of articles in total number of articles under each research area identified.

3.3.1. Research area 1: Economic impact and demand analysis

For the research category of Economic impact and demand analysis , keywords with more than three occurrences were included. In all 18 studies were grouped under this research category. Fig (3) indicates 3 clusters that are identified for this research area. One of the cluster (blue colour) highlights the pandemic but does not reveal any emerging themes; hence this is not included in table(1) analysis. The two broad themes are identified as indicated in table (1) including economic impact contributing over 28% of articles to the area and demand analysis and tourism development with a contribution of 44%.

3.3.1.1. Theme: Economic impact

COVID-19 pandemic has impacted the tourism economies of almost every country across the world, and this is highlighted in the studies of researchers who have focused on the economic impact of the first wave of the pandemic, in particular on employment ( Pharm et al., 2021 ) and lockdown strategy impact on the revival of the tourism economy ( McCarteny et al., 2021 ). While studies have found the individuals willingness to pay is high to maintain public health and reduce the risk of the tourism sector ( Qiu et al., 2021b , Qiu et al., 2021a ), others recommend government support for the recovery of tourism and hospitality sector ( Phan et al., 2021 ). The revival of tourism economies are also analysed using diverse economic frameworks ( Cave & Dredge, 2020 ; Ibin et al., 2021 ). Ibin-Mohammed et al. (2021) further point out using circular economic framework analysis that economies should leverage the chance that COVID-19 pandemic exit strategies like lockdown have given to build a more resilient, low-carbon economy. These studies indicate the short term impact of the first wave of COVID-19 pandemic and highlight the need to analyse these impacts more deeply in follow-up studies.

3.3.1.2. Theme: demand analysis and tourism development

This theme includes studies that have forecasted the post-COVID tourist arrivals ( Kourentzes et al., 2021 ; Liu et al., 2021 ; Qiu et al., 2021 ) and the economic impact of COVID-19 on hospitality firm performance ( Crespí-Claderaet al., 2021 ). While Kourentzes et al. (2021) , using the time series forecasting method, have estimated the international tourist arrivals for 20 destinations, Liu et al. (2021) , using scenario-based two-steps mixed method including time series analysis, Artificial intelligence and judgmental forecasting, estimate tourist arrivals across 20 countries to suggest that strong relationship between the speed and intensity of recovery and destinations dependency on long-haul markets. Qiu et al., 2021b , Qiu et al., 2021a , using statistical and judgemental forecasting methods, estimates tourist arrivals across 20 Asia Pacific countries. Wickramasinghe and Ratnasiri (2020) , using monthly data on tourist arrivals and google trends, estimate the foregone tourist expenditure for Srilanka. Gallego and Font (2020) , using big data analytics with Skyscanner data on air passenger searches and traffic light dashboard analysis, predict the willingness to travel by air passengers, thus indicating recovery strategies for tourist markets from the impact of the pandemic. Analysing the firm-level impact of the COVID pandemic on Spanish hospitality firms using the Logit model and solvency stress test, Crespí-Claderaet et al. (2021) find firms with low operating leverage to be in a better position to survive the crisis. While studies above estimate the loss to the tourism and hospitality sector due to falling demand for inbound tourists, they also forecast a reactivation of the tourist markets that would help these sectors bounce back. Studies confirming or refuting these forecasts would go a long way in better understanding the economic impact on this sector.

3.3.2. Research area 2: Hospitality and tourism workforce

There are 19 studies that are seen to focus on the issues faced by the workforce of the hospitality and tourism sector. With the keyword threshold of 2 Fig (4) indicates 4 clusters. The threshold is reduced due to the small number of studies included in this research area. Among the clusters identified by the network analysis, one cluster (yellow colour) includes only the hospitality keyword; hence this is excluded from further analysis. The 3 remaining clusters indicate the themes Organizational trust & resilience, which contributes over 28% to the research area, Job performance & life satisfaction with 28% contribution and Turnover intentions contributing 16%. The remaining studies (28%) could not be included specifically in any of the themes hence are listed under the others category in table (1).

3.3.2.1. Theme: Organizational trust & resilience

Studies under this theme highlight the impact of manager's communication on employee's organizational trust ( Guzzo, Wang, Madera, & Abbott, 2021 ), the importance of employees in building organizational resilience ( Ngoc et al., 2021 ) and the importance of CSR activities in augmenting the psychological capital of employees and increasing trust ( Mao et al., 2020 ). Further, Salazar(2020), focusing on tourism-related labour mobility, highlights the ‘nexus between migration and tourism’ and social sustainability that has thrown up new challenges following the pandemic. While Ngoc et al. (2021) used in-depth interviews as means to collect their data, questionnaire-based survey was used by others( He, Mao, Morrison, & C.-S, 2020 ; Mao et al., 2020 ).

3.3.2.2. Theme: Job performance & life satisfaction

Studies under this theme highlight the stress and mental health of the workforce in the hospitality and tourism sector. Research indicates that unpredictable downsizing during the pandemic has increased the stress levels of surviving employees in the hospitality industry, impacting their performance ( Tu et al., 2021 ). The study further argues that social support (through family) can help to reduce the negative effect COVID-19 related layoff for the employees. Similar results were found by others ( Aguiar-Quintana, Nguyen, Araujo-Cabrera, & Sanabria-Díaz, 2021 ; Karatepe, 2021 ) for hotel employees where, the pandemic was seen to impact the mental health of hotel employees, further bringing down their performance. Further studies by Kim et al. (2021) show organizational safety climate to boost employee's safety motivation, while the reduction in perceived job insecurity is seen to improve the performance of employees ( Vo-Thanh et al., 2020 ).

3.3.2.3. Theme: Turnover intentions

Yu et al. (2021) using mixed methodology study employees' attitudes and behaviour towards the hospitality industry due to subjective stress and negative emotions due to negative work events such as COVID-19 the pandemic. The study finds that the industry level impact of the pandemic has made several employees uncertain about their future careers in the hospitality industry, and subjective stress is seen to increase their intentions to quit the industry and also result in negative word of mouth. The authors further point out that while the unprecedented layoff in the hospitality industry cannot be avoided during the COVID pandemic, the negative emotions felt by the employees maybe reduced through rebuilding trust and proper communication. These areas of future research are much needed for the industry to understand fully the impact of the pandemic on the employees and help find ways to motivate them to continue to work in this sector, thus reducing turnover ratios. Bajrami et al. (2021) further, in understanding the impact of COVID-19 on work related attitudes and turnover intentions of the employees in the hospitality industry focuses on job insecurity, employees’ health complaints during isolation, risk-taking behavior at workplace and changes in the organization. Using the data collected from hospitality workers from Serbia, the study finds that job insecurity and changes in the organization have a negative impact on both work-related attitudes and turnover intentions of the employees.

Studies under the Other category are seen to focus on the managers use of digital technologies to perform their job during COVID-19 ( Chadee, Ren, & Tang, 2021 ), the impact of hotel safety leadership on employee safety behaviour ( Zhang et al., 2020 ), the impact of COVID-19 on the life of hospitality employees ( Baum, Mooney, Robinson, & Solnet, 2020 ), and perceptions of tourism employees towards COVID-19 ( Park et al., 2020 ).

3.3.3. Research area 3: customer/tourist studies

The research area of customer studies (or tourist related studies) includes 35 articles. Fig (5) indicates three clusters based on the keywords from these articles. These are Consumer risk perception, Tourists changing behaviour and Travel behaviour, contributing 20%, 17% and 34% respectively to the research area as seen from the table(1). Studies that are not grouped under these themes are included as others in table (1).

3.3.3.1. Theme: consumer risk perception

Zahn et al., (2021) conducted a study on Chinese residents travelling to Wuhan after the pandemic and developed a risk perception scale that concluded that occupation and place of residence are the most important factors of risk. Studies have also highlighted the holiday risk and impact of COVID-19 ( Pappas, 2021 ), health and safety risks as a reason for travel demotivations ( Aebli et al., 2021 ). Further studies ( Bae & Chang, 2021 ) have found customer's attitude to be moderating their risk perception and behavioural intentions. Studies also suggest that post-pandemic visits of customers to restaurants would be influenced by their trust in the restaurants ( Foroudi, Tabaghdehi, S, & Marvi, 2021 ) and governments ( Dedeoğlu & Boğan, 2021 ).

3.3.3.2. Theme: tourist changing behaviour

Perceived health risk and avoidance behaviour of tourists have significantly affected the international tourists' air travel and tourism industry ( Chua et al., 2020(b) ). Sánchez-Pérez et al. (2021) examines the behaviour change among tourists during COVID-19 and highlight the importance of linking the health risk perception of tourists to their behavioural intention. Zhang et al. (2020) in their study of find tourists travelling during the COVID-19 are more risk-averse, and this magnifies their negative emotional reactions towards disadvantaged tourism-related prices. Chua et al. (2020(a)) find that destination attachment is critical in post-pandemic tourists’ travel choices, and this will be impacted by perceived response efforts and health preventive behaviour during COVID-19.

3.3.3.3. Theme: travel behaviour

Studies indicate that COVID-19 has resulted in a significant increase in travel risk perception among tourists ( Neuburger&Egger, 2021 ), resulting in increased psychological resilience among travellers who display cautious travel behaviours ( Zheng et al., 2021 ). The cautious behaviour has lent itself to a higher willingness to pay for additional safety measures ( Sánchez-Cañizares et al., 2021 ), like the preference of renting full flats rather than single hotel rooms to maintain physical distancing norms ( Bresciani et al., 2021 ), travelling in their own vehiclesto reduce the risk of pandemic ( Bresciani et al., 2021 ; Ribeiro et al., 2021 ). It is further suggested by studies (O' Connor &Assaker, 2021 ) that post-pandemic travel behaviour will be pro-environmental, and tourists would be looking beyond hygiene attributes to select hospitality services Hu et al. (2021) .

Other studies include articles that focus on the use of electronic media for information sharing during the pandemic ( Nilashi, 2021 ), the use of virtual reality ( Schiopu et al., 2021 ), low consumption due to safety concerns ( Li et al., 2021 ), use of robot-staffs in room service ( Kim et al., 2021 ), post-COVID increase in local tourism ( Jeon & Yang, 2021 ) and quarantine lodging experience ( Wong & Yang, 2020 ). All the studies are related to understanding the consumer perspective of the hospitality and tourism sector.

3.3.4. Research area 4: Crisis management, Resilience and Transformations in touristic industry

For the research category of the Crisis management, Resilience and Transformations in touristic industry, 71 studies were included. The clustering network analysis from Fig (4) indicates 3 clusters with studies relating to Crisis management and sector resilience contributing 35% as indicated in table (1), studies focusing on Industry transformation and tourism development contributing 16% and Sustainable development contributing over 11%. Studies that could not be specifically grouped under these clusters are highlighted in the others category in table (1). These include studies that focus on the impact of COVID-19 on customer experience ( Bonfanti, Vigolo, & Yfantidou, 2021 ), cleanliness ( Magnini&Zehrer, 2021 ), destinations ( Foo, Chin, Tan, & Phuah, 2020 ; Isaac, 2021 ) and destination residents’ attitude ( Kamata, 2021 ). Studies have looked at new developments like robotics adoption in the hospitality and tourism industry ( Seyitoğlu & Ivanov, 2021 ; Zeng et al., 2020 ).

3.3.4.1. Theme: Crisis management and sector resilience

With the global lockdown during the COVID-19, the hospitality and tourism industry is seen to undergo unprecedented crisis like situation globally ( António& Rita, 2020 ). Studies analyse the crisis faced by managers of hospitality business ( Japutra & Situmorang, 2021 ) and highlight the importance of the resilience of managers of these businesses to overcome it ( Giousmpasoglou et al., 2021 ). Few others have also focused on the impact of the public health crisis in the hospitality industry ( Shapoval et al., 2021 ), suggesting innovative business models to create new revenue streams to better manage future crisis situations ( Breier et al., 2021 ) and improve resilience in the sector ( Duarte Alonso, 2020 ). Varied methodologies have been used to understand the crisis faced by the hospitality and tourism industry, including the case-study approach ( Hu et al., 2021 ; Smart et al., 2021 ), questionnaire survey ( Sobaih et al., 2021 ) and forecasting methods ( Zhang et al., 2021a , Zhang et al., 2021b ).

3.3.4.2. Theme: Industry transformation

Hospitality and tourism industry transformation need studies to focus on new ways of developing this sector. Tourism managers have to understand the impact of pandemics like COVID-19 and should build capabilities to forecast recovery path ( Škare, 2021 ), focusing more on local travellers more than the global networks ( Tomassini &Cavagnaro, 2020 ). It is further suggested by Carr, 2020 that such sectoral plans should have an inclusive approach. The managers should not look at returning to the pre-COVID demand, instead, look at the emerging economic transformation and plan for recovery ( Prideaux et al., 2020 ) with a focus on overall societal wellbeing and sustainability ( Everingham & Chassagne, 2020 ).

3.3.4.3. Theme: Sustainable development

Being an enabler for economic development, sustainable tourism has been the context of research for many years. Researchers underthe Sustainable development theme have focused on various aspects of sustainability, including sports tourism (Cooper & Alderman, 2021), tourism infrastructure ( Sheller, 2020 ) and tourists’ awareness ( Galvani, Lew, & Perez, 2020 ; Stankov et al., 2020 ) during the pandemic period. While Filimonau (2021) looks at alternative uses of food and plastic waste from the tourism industry, Niewiadomski (2020) looks at COVID-19 as an opportunity to re-boot the tourism industry with the tenets of sustainability. Other researchers like Cheer (2020) focus on the concept of human flourishing to understand the post-COVID tourism landscape. Studies under this theme suggest a faster recovery of the hospitality and tourism sector, also suggesting ways to reduce the severity of any future COVID like pandemics in this sector. Tsai (2021) predicts medical tourism and leisure to be the areas of importance post-COVID-19, indicating that future researchers must focus on these areas of tourism.

3.3.5. Research area 5: Hospitality and tourism education

Academic research has a prominent role in tourism education, as research-based learning adds more value to tourism and hospitality education by supporting sustainable development ( Espinoza-Figueroa, Vanneste, Alvarado-Vanegas, Farfán-Pacheco, & Rodriguez-Giron, 2021 ). Though touristic education began in vocational secondary schools, due to the prominence this sector gained in the economy and employment, it has increased its prominence in schools and universities. Tourism education helps to increase touristic competitiveness and plays a key role in the growth of tourism sector in any country ( Renfors et al., 2020 ). Tourism education research has been a well-researched area in the past. 1 The changing focus on emerging areas of tourism developmet will open new areas for education research in tourism also.

The criteria of the top 10 percentile cut off for inclusion of journal articles under a theme was relaxed for this theme due to very small number of articles falling in this criteria (5 articles). The inclusion percentile was increased to include journals up to top 20 percentile in Scopus list. This resulted in 8 articles being selected under this theme. While the network diagram indicates 3 clusters, one of the clusters was related to thematic analysis and systematic review. Dropping this cluster results in 2 clusters, namely Transformational education and Hybrid education & blended learning .

3.3.5.1. Theme: Transformational education

Edelheim (2020) highlights the need for the value-based education system and points out that COVID-19 pandemic may be the much needed impetus to revisit the travel, tourism, hospitality and event higher education sector. While the pandemic has brought to the forefront the idea that the past and present cannot help us plan for the future, Edelheim points out that with transformation in the higher education sector towards value-based education, students would be more equipped towards transformative practices in the industry.

Experiential learning through internships have become the norm of hospitality education and COVID-19 has brought a new dimension to it. The industry is preparing to provide a new customer experience and the tourism academics also should quickly adapt so that the students become competent to handle any such future eventualities. Empirical research during COVID-19 should be able to provide a new approach to tourism internships so as to provide better insights to students compared to pre-COVID period ( Zopiatis et al., 2021 ).

Hayes (2020) analysed the tourism taught master's programs and found that these programs are offered as more of vocational content and less of liberal arts. He argues that such programs are intended to produce leaders in tourism industry and there should be a balance of vocational and liberal arts content as the industry needs philosophic practitioners to bring disruptive changes to create a better resilient tourism and hospitality industry.

3.3.5.2. Theme: Hybrid education & blended learning

Griffin (2021) in discussing the future of hospitality education points towards practices that could become necessary for educators to adapt to the changes forced upon us by COVID pandemic. He also points out that educators in this ever challenging industry should help future leaders (current students) to with the required tools to help them adapt to any change. The article also discussed the importance of creative use of online media like interactive course content with a hybrid approach to education, integrated industry forums and mentorship for creating entrepreneurial skills, project-based learning across the curriculum, real-world industry exposure for students through industry partnership in problem-solving, and accelerated short courses instead of traditional semester-based courses. The paper reflects on “creating a radically new hospitality program that benefits student learning and industry-academia collaboration”. Smith (2021) also highlights the creative utilization of technological tools, software, and platforms to facilitate online learning in hospitality education.

Though YouTube is being used for blended learning, research and online classes widely, the use of this channel is limited in tourism academia ( Tolkach & Pratt, 2021 ). They suggest that use of YouTube channels like ‘Travel Professors’ can be used for blended learning in Tourism education during COVID-19 and beyond. Qiu et al., 2020b , Qiu et al., 2020a suggested that the effectiveness of tourism education during the COVID-19 period can be increased by including MOOCs and SPOCs in the pedagogy.

While many studies talk about the need for blended learning and research in tourism education and advocate for improving online teaching effectiveness, Tavitiyaman et al. (2021) studied the impact of online classes on personality of hospitality students. They suggest that the instructors should increase their support to students in online classes and this will enhance motivation levels of the students and helps in a higher level of perceived learning and reduced learning anxieties and eventually, increase student satisfaction levels.

4. Future research directions

It is well-acknowledged fact that PhD students need to have a publication record in high-ranking journals to get an academic job ( Carr and Hayes, 2017 ). Staying relevant and publishing on topics that are current and have future potential can help them get a good publication. The present bibliometric study is aimed at providing an overview of the current literature relating to COVID-19 and the hospitality and tourism industry, one of the most relevant topics for future research. While studies in each area identified have highlighted the current crisis, its impact and crisis management, several studies have given directions to help future researchers choose their area of research with relevance.

Tourism has evolved as a major economic activity across regions employing both skilled and unskilled labour. Prior to COVID-19, travel and tourism industry accounted for 25% if the new jobs created globally (WTCC). Its importance and share in any country's economic activity chart have increased over the decades. A similar expression of increased interest is seen in academic research ( Wilson, 1998 ) with improved methodology in estimating the tourism demand across tourist destinations ( Song et al., 2012 ). Being an important industry in several countries, continuous economic assessment of tourism industry and its contribution to economic development and progress is essential ( Comerio & Strozzi, 2019 ). The pandemic and following lockdown and travel restrictions have economic impacts across all countries in the world particularly related to employment ( Phan et al., 2021 ), on hospitality firm performance ( Crespí-Claderaet al., 2021 ), on tourist arrivals and hence demand impacts ( Kourentzes et al., 2021 ; Liu et al., 2021 ; Qiu et al., 2021 ). While all these studies have indicated the impact and effect of the crisis, what needs to be further studied is the sector wise impact of tourism demand and employment on the short term, medium term and long-term economic growth and development of economies. Such studies must focus on strategies specific to reviving of the tourist markets and helping the sector recover from the pandemic in terms of tourism demand recovery leading to increasing employment, better firm performance in this sector and promotion of sustainable practices for future crisis handling. These areas of research would benefit from academic debates and have direct implications on the industry recovery. Hence hospitality scholars must focus in these areas of future research.

Being a labour-intensive industry, tourism and hospitality sector like other similar sectors have faced employee-employer related issues like job performance and job satisfaction, work-life balance and life satisfaction, labour turnover, building organization trust and such others. The Unpredictable closure of many tourist destinations and all related businesses has resulted in increased stress levels in employees ( Aguiar-Quintana et al., 2021 ; Karatepe, 2021 ; Tu et al., 2021 ) impact their mental health and performance ( Vo-Thanh et al., 2020 ). While some of the countries have opened its tourist destinations, several countries are still in favour of partial or full travel restrictions with new strands of corona virus emerging across the world. While currently, the sector is more in damage control mode, it is the post-pandemic years when the real impact of mental health on hotel employees would be seen. It is imperative that these areas be researched from several different angles of causes, impact, effect, recovery and sustainability to help the sector employees stay healthy and perform better in the coming decades. Health of the employees is most important to increase productivity and efficiency of any organization and tourism being an experiential service sector has a high interaction level between employees and customers. Thus, future research scholars of this area must focus on understanding the pandemic impact on employee's mental health and performance, find ways to support them to recovery and formulate strategies to help build organization trust and resilience. These are some important areas of research related to tourism-hospitality sector employees that would have long-term implications for the industry as well.

Customer satisfaction is the most important driving force for service sector profitability. Motivation to travel to a particular destination and the experiences that the consumers experience at the destination results in revisit, recommendation and customer loyalty ( Huang & Hsu, 2009 ). These factors impact firm profitability ( Petrick, 2004 ). COVID-19 has impacted tourists’ travel preferences, destination choice ( Li et al., 2021 ) and their risk perception ( Pappas, 2021 ; Zhan et al., 2020 ), with health and safety risk impacting their travel motivation ( Aebli et al., 2021 ; Bae & Chang, 2021 ; Chua et al., 2020(b) ). The changing behaviour of tourists post pandemic highlight some interesting areas of research like changing travel motivation, destination choice, expectations from the hospitality and tourist service providers, demand for better health and safety norms among consumers. These changes also lead to new ways of customer assessment of service providers and hence academic research in these areas can lead to high-quality publications for research scholars. These potential research areas are also of high implications to practitioners, including hotel, restaurant, travel agency managers and governments across the world that are interested in fast recovery of this sector.

Though the cash-driven resilient nature and employee resilience of the tourism industry is well studied in the past ( Wieczorek-Kosmala, 2021 ), COVID-19 has opened up a new stream of resilience studies in the tourism and hospitality industry, like resilience of business owners ( Pathak & Joshi, 2021 ), managers ( Japutra & Situmorang, 2021 ) etc. Public health crisis during COVID-19 ( Shapoval et al., 2021 ) have necessitated the creation of new and innovative business models in tourism that can better address any future crisis ( Breier et al., 2021 ) and improve resilience in the sector ( Duarte Alonso, 2020 ). Future research in tourism, hospitality and leisure should suggest innovative business models that are more resilient and sustainable so that the sector is equipped to face challenges raised by any crisis. Medical tourism and leisure are expected to be the focus of tourism industry in future ( Tsai, 2021 ).

Academic research has a prominent role in tourism education, as research-based learning adds more value to tourism and hospitality education by supporting sustainable development ( Espinoza-Figueroa et al., 2021 ). Though touristic education began in vocational secondary schools, due to the prominence this sector gained in the economy and employment, it has increased its presence in schools and universities. Tourism education helps to increase touristic competitiveness and plays a key role in growth of the tourism sector in any country ( Renfors et al., 2020 ). Many of the education related studies during the COVID-19 is of qualitative nature with views from one set of stakeholders like either teachers or students etc and the future studies including multiple stakeholders as respondents using quantitative or mix method will give more insight into the effectiveness of the use of technology in touristic education ( Qiu et al., 2020 ). The use of technology would increase the possibilities of blended learning in touristic education, including the increased use of social media like YouTube etc ( Tolkach & Pratt, 2021 ) and would bring in a new dimension to experiential learning by including real life challenges in tourism internships ( Zopiatis et al., 2021 ).

5. Implications and limitations

Considering how the tourism and hospitality sector has suffered in an unpreceded manner due to COVID-19, it is vital for tourism academics to envision the future for their field and to identify potential related issues and opportunities ( Wassler & Fan, 2021 ). These areas are full of potential for future PhD students to publish their work. It is a well-acknowledged fact that PhD students need to have a publication record in high-ranking journals to get an academic job ( Carr and Hayes, 2017 ). Staying relevant and publishing in topics that are current and have future potential can help them get a good publication. The present bibliometric study is aimed at providing an overview of the current literature relating to COVID-19 and the hospitality and tourism industry, one of the most relevant topics for future research. While studies in each area identified have highlighted the current crisis, its impact and crisis management, several studies have given directions to help future researchers to choose their area of research with relevance.

Additionally, the study results also help practitioners develop curricula both for academe and for training programs to help the current and future industry workforce stay relevant. The study has practical implications. In that, it is imperative for managers to be well informed of an issue and understand all aspects of it before taking an informed decision. The present review highlights the emerging issues related to COVID-19 and the hospitality and tourism industry, highlighting some of the bigger issues and providing a future outlook on several others.

The study has several limitations. First, the data was collected only over a short period of duration and from one source Scopus database. Future studies can collect data from other well-known databases as well. Future studies can also include more detailed keywords like hotel, restaurant, sports and other tourism-related words to search for the relevant literature. Also, the source of studies only included journal articles while excluding conference papers and other book chapters. These could be included in future studies to better understand the field of research. More advanced bibliometric analysis tools can be used by future studies to draw deeper insights into the literature.

1 for details of all applications see www.vosviewer.com/publications .

deMatos N.M. da S., Sá E. S. de, Duarte P.A. de O. A review and extension of the flow experience concept. Insights and directions for Tourism research. Tourism Management Perspectives. 2021; 38 doi: 10.1016/j.tmp.2021.100802. [ CrossRef ] [ Google Scholar ]
Adongo C.A., Amenumey E.K., Kumi-Kyereme A., Dubé E. Beyond fragmentary: A proposed measure for travel vaccination concerns. Tourism Management. 2021; 83 doi: 10.1016/j.tourman.2020.104180. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Aebli A., Volgger M., T R. A two-dimensional approach to travel motivation in the context of the COVID-19 pandemic. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1906631. [ CrossRef ] [ Google Scholar ]
Agapito D. The senses in tourism design: A bibliometric review. Annals of Tourism Research. 2020; 83 doi: 10.1016/j.annals.2020.102934. [ CrossRef ] [ Google Scholar ]
Aguiar-Quintana T., Nguyen H., Araujo-Cabrera Y., Sanabria-Díaz J.M. Do job insecurity, anxiety and depression caused by the COVID-19 pandemic influence hotel employees' self-rated task performance? The moderating role of employee resilience. International Journal of Hospitality Management. 2021; 94 doi: 10.1016/j.ijhm.2021.102868. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
António N.R.P. March 2020: 31 days that will reshape tourism. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1863927. [ CrossRef ] [ Google Scholar ]
Ateljevic I. Transforming the (tourism) world for good and (re)generating the potential ‘new normal. Tourism Geographies. 2020; 22 (3):467–475. doi: 10.1080/14616688.2020.1759134. [ CrossRef ] [ Google Scholar ]
Baas J., Schotten M., Plume A., Côté G., Karimi R. Scopus as a curated, high-quality bibliometric data source for academic research in quantitative science studies. Quantitative Science Studies. 2020; 1 :377–386. doi: 10.1162/qss_a_00019. [ CrossRef ] [ Google Scholar ]
Bae S.Y., Chang P.J. The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020) Current Issues in Tourism. 2021; 24 (7):1017–1035. doi: 10.1080/13683500.2020.1798895. [ CrossRef ] [ Google Scholar ]
Bajrami D.D., Terzić A., Petrović M.D., Radovanović M., Tretiakova T.N., Hadoud A. Will we have the same employees in hospitality after all? The impact of COVID-19 on employees' work attitudes and turnover intentions. International Journal of Hospitality Management. 2021; 94 :102754. [ PMC free article ] [ PubMed ] [ Google Scholar ]
Baum T., Hai N.T.T. Hospitality, tourism, human rights and the impact of COVID-19. International Journal of Contemporary Hospitality Management. 2020; 32 (7):2397–2407. doi: 10.1108/IJCHM-03-2020-0242. [ CrossRef ] [ Google Scholar ]
Baum T., Mooney S.K.K., Robinson R.N.S., Solnet D. COVID-19's impact on the hospitality workforce – new crisis or amplification of the norm? International Journal of Contemporary Hospitality Management. 2020; 32 (9):2813–2829. doi: 10.1108/IJCHM-04-2020-0314. [ CrossRef ] [ Google Scholar ]
Benjamin S., Dillette A., Alderman D.H. “We can't return to normal”: Committing to tourism equity in the post-pandemic age. Tourism Geographies. 2020; 22 (3):476–483. doi: 10.1080/14616688.2020.1759130. [ CrossRef ] [ Google Scholar ]
Bonfanti A., Vigolo V., Yfantidou G. The impact of the Covid-19 pandemic on customer experience design: The hotel managers' perspective. International Journal of Hospitality Management. 2021; 94 (February):102871. doi: 10.1016/j.ijhm.2021.102871. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Booth P., Chaperon S.A., Kennell J.S., Morrison A.M. Entrepreneurship in island contexts: A systematic review of the tourism and hospitality literature. International Journal of Hospitality Management. 2020; 85 doi: 10.1016/j.ijhm.2019.102438. [ CrossRef ] [ Google Scholar ]
Breier M., Kallmuenzer A., Clauss T., Gast J., Kraus S., Tiberius V. The role of business model innovation in the hospitality industry during the COVID-19 crisis. International Journal of Hospitality Management. 2021; 92 :102723. doi: 10.1016/j.ijhm.2020.102723. [ CrossRef ] [ Google Scholar ]
Bresciani S., Ferraris A., Santoro G., Premazzi K., Quaglia R., Yahiaoui D., et al. The seven lives of Airbnb. The role of accommodation types. Annals of Tourism Research. 2021; 88 doi: 10.1016/j.annals.2021.103170. [ CrossRef ] [ Google Scholar ]
Brizek M.G., Frash R.E., McLeod B.M., Patience M.O. Independent restaurant operator perspectives in the wake of the COVID-19 pandemic. International Journal of Hospitality Management. 2021; 93 (November 2020):102766. doi: 10.1016/j.ijhm.2020.102766. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Brouder P. Reset redux: Possible evolutionary pathways towards the transformation of tourism in a COVID-19 world. Tourism Geographies. 2020; 22 (3):484–490. doi: 10.1080/14616688.2020.1760928. [ CrossRef ] [ Google Scholar ]
Buckley R., Westaway D. Mental health rescue effects of women's outdoor tourism: A role in COVID-19 recovery. Annals of Tourism Research. 2020; 85 doi: 10.1016/j.annals.2020.103041. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Cai G., Xu L., Gao W. The green B&B promotion strategies for tourist loyalty: Surveying the restart of Chinese national holiday travel after COVID-19. International Journal of Hospitality Management. 2021; 94 (February):102704. doi: 10.1016/j.ijhm.2020.102704. [ CrossRef ] [ Google Scholar ]
Carr A. COVID-19, indigenous peoples and tourism: A view from New Zealand. Tourism Geographies. 2020; 22 (3):491–502. doi: 10.1080/14616688.2020.1768433. [ CrossRef ] [ Google Scholar ]
Carr N., Hayes S. A comparison of tourism PhD Students' publication records and university of study. Tourism Management Perspectives. 2017; 23 :151–153. doi: 10.1016/j.tmp.2017.06.005. [ CrossRef ] [ Google Scholar ]
Carr N., Hayes S. An analysis of tourism PhD students' publication records against the background of “publish or perish. Anatolia. 2017; 28 :276–278. doi: 10.1080/13032917.2017.1306715. [ CrossRef ] [ Google Scholar ]
Cave J., Dredge D. Regenerative tourism needs diverse economic practices. Tourism Geographies. 2020; 22 (3):503–513. doi: 10.1080/14616688.2020.1768434. [ CrossRef ] [ Google Scholar ]
Chadee D., Ren S., Tang G. Is digital technology the magic bullet for performing work at home? Lessons learned for post COVID-19 recovery in hospitality management. International Journal of Hospitality Management. 2021; 92 doi: 10.1016/j.ijhm.2020.102718. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Cheer J.M. Human flourishing, tourism transformation and COVID-19: A conceptual touchstone. Tourism Geographies. 2020:1–11. doi: 10.1080/14616688.2020.1765016. [ CrossRef ] [ Google Scholar ]
Chen H., Huang X., Li Z. A content analysis of Chinese news coverage on COVID-19 and tourism. Current Issues in Tourism. 2020:1–8. doi: 10.1080/13683500.2020.1763269. [ CrossRef ] [ Google Scholar ]
Christou P., Simillidou A., Stylianou M.C. Tourists' perceptions regarding the use of anthropomorphic robots in tourism and hospitality. International Journal of Contemporary Hospitality Management. 2020; 32 (11):3665–3683. doi: 10.1108/IJCHM-05-2020-0423. [ CrossRef ] [ Google Scholar ]
Chua B.L., Al-Ansi A., Lee M.J., Han H. Tourists' outbound travel behavior in the aftermath of the COVID-19: Role of corporate social responsibility, response effort, and health prevention. Journal of Sustainable Tourism. 2020; 29 (6):879–906. doi: 10.1080/09669582.2020.1849236. [ CrossRef ] [ Google Scholar ]
Chua B.L., Al-Ansi A., Lee M.J., Han H. Impact of health risk perception on avoidance of international travel in the wake of a pandemic. Current Issues in Tourism. 2021; 24 (7):985–1002. doi: 10.1080/13683500.2020.1829570. [ CrossRef ] [ Google Scholar ]
Coates H., Xie Z., Hong X. Engaging transformed fundamentals to design global hybrid higher education. Studies in Higher Education. 2021; 46 (1):166–176. doi: 10.1080/03075079.2020.1859683. [ CrossRef ] [ Google Scholar ]
Comerio N., Strozzi F. Tourism and its economic impact: A literature review using bibliometric tools. Tourism Economics. 2019; 25 (1):109–131. doi: 10.1177/1354816618793762. [ CrossRef ] [ Google Scholar ]
Cooper J.A., Alderman D.H. Cancelling March Madness exposes opportunities for a more sustainable sports tourism economy. Tourism Geographies. 2020; 22 (3):525–535. doi: 10.1080/14616688.2020.1759135. [ CrossRef ] [ Google Scholar ]
Crespí-Cladera R., Martín-Oliver A., Pascual-Fuster B. Financial distress in the hospitality industry during the Covid-19 disaster. Tourism Management. 2021; 85 :104301. doi: 10.1016/j.tourman.2021.104301. [ CrossRef ] [ Google Scholar ]
Crespí-Cladera R., Martín-Oliver A., Pascual-Fuster B. Financial distress in the hospitality industry during the Covid-19 disaster. Tourism Management. 2021; 85 (February) doi: 10.1016/j.tourman.2021.104301. [ CrossRef ] [ Google Scholar ]
Dedeoğlu B.B., Boğan E. The motivations of visiting upscale restaurants during the COVID-19 pandemic: The role of risk perception and trust in government. International Journal of Hospitality Management. 2021; 95 doi: 10.1016/j.ijhm.2021.102905. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
DeMicco F., Cetron M., Davies O., G J. COVID-19 impact on the future of hospitality and travel. Journal of Hospitality & Tourism Research. 2021 doi: 10.1177/10963480211000822. [ CrossRef ] [ Google Scholar ]
Duarte Alonso A., Kok S.K., Bressan A., O'Shea M., Sakellarios N., Koresis A., et al. COVID-19, aftermath, impacts, and hospitality firms: An international perspective. International Journal of Hospitality Management. 2020; 91 doi: 10.1016/j.ijhm.2020.102654. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
van Eck N.J., Waltman L. Software survey: VOSviewer a computer program for bibliometric mapping. Scientometrics. 2010; 84 (2):523–538. [ PMC free article ] [ PubMed ] [ Google Scholar ]
van Eck N.J., Waltman L. Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics. 2010; 84 :523–538. doi: 10.1007/s11192-009-0146-3. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Edelheim J. How should tourism education values be transformed after 2020? Tourism Geographies. 2020; 22 (3):547–554. doi: 10.1080/14616688.2020.1760927. [ CrossRef ] [ Google Scholar ]
El-Said O.A.H. Virtual tours a means to an end: An analysis of virtual tours' role in tourism recovery post COVID-19. Journal of Travel Research. 2021 doi: 10.1177/0047287521997567. [ CrossRef ] [ Google Scholar ]
Ertaş M., Kozak M. Publish or perish: The proportion of articles versus additional sections in tourism and hospitality journals. Journal of Hospitality and Tourism Management. 2020; 43 :149–156. doi: 10.1016/j.jhtm.2020.03.001. [ CrossRef ] [ Google Scholar ]
Espinoza-Figueroa F., Vanneste D., Alvarado-Vanegas B., Farfán-Pacheco K., Rodriguez-Giron S. Research-based learning (RBL): Added-value in tourism education. Journal of Hospitality, Leisure, Sports and Tourism Education. 2021; 28 :100312. doi: 10.1016/j.jhlste.2021.100312. [ CrossRef ] [ Google Scholar ]
Everingham P., Chassagne N. Post COVID-19 ecological and social reset: Moving away from capitalist growth models towards tourism as buen vivir. Tourism Geographies. 2020; 22 (3):555–566. doi: 10.1080/14616688.2020.1762119. [ CrossRef ] [ Google Scholar ]
Filimonau V. The prospects of waste management in the hospitality sector post COVID-19. Resources, Conservation and Recycling. 2021; 168 :105272. doi: 10.1016/j.resconrec.2020.105272. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Filimonau V., Derqui B., Matute J. The COVID-19 pandemic and organisational commitment of senior hotel managers. International Journal of Hospitality Management. 2020; 91 doi: 10.1016/j.ijhm.2020.102659. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Foo L.P., Chin M.Y., Tan K.L., Phuah K.T. The impact of COVID-19 on tourism industry in Malaysia. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1777951. [ CrossRef ] [ Google Scholar ]
Foroudi P., Tabaghdehi H., S A., Marvi R. The gloom of the COVID-19 shock in the hospitality industry: A study of consumer risk perception and adaptive belief in the dark cloud of a pandemic. International Journal of Hospitality Management. 2021; 92 doi: 10.1016/j.ijhm.2020.102717. [ CrossRef ] [ Google Scholar ]
Fotiadis A., Polyzos S., Huan T.C.T.C. The good, the bad and the ugly on COVID-19 tourism recovery. Annals of Tourism Research. 2021; 87 :103117. doi: 10.1016/j.annals.2020.103117. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Gallego I., Font X. Changes in air passenger demand as a result of the COVID-19 crisis: Using big data to inform tourism policy. Journal of Sustainable Tourism. 2020 doi: 10.1080/09669582.2020.1773476. [ CrossRef ] [ Google Scholar ]
Galvani A., Lew A.A., Perez M.S. COVID-19 is expanding global consciousness and the sustainability of travel and tourism. Tourism Geographies. 2020:1–10. doi: 10.1080/14616688.2020.1760924. [ CrossRef ] [ Google Scholar ]
Giousmpasoglou C., Marinakou E.Z.A. Hospitality managers in turbulent times: The COVID-19 crisis. International Journal of Contemporary Hospitality Management. 2021 doi: 10.1108/IJCHM-07-2020-0741. [ CrossRef ] [ Google Scholar ]
González-Torres T., Rodríguéz-Sánchez J.L., Pelechano-Barahona E. Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain. International Journal of Hospitality Management. 2021; 92 doi: 10.1016/j.ijhm.2020.102733. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Gössling S., Scott D., Hall C.M. Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism. 2020:1–20. doi: 10.1080/09669582.2020.1758708. [ CrossRef ] [ Google Scholar ]
Greenberg D., Hibbert P. From the editors—covid-19: Learning to hope and hoping to learn. The Academy of Management Learning and Education. 2020; 19 (2):123–130. doi: 10.5465/amle.2020.0247. [ CrossRef ] [ Google Scholar ]
Griffin W.C. The future of hospitality education: A reflection. Journal of Hospitality & Tourism Research. 2021; 45 (5):939–941. [ Google Scholar ]
Guo L., Liu K., Song Y., Y Z. Recovering hotel room sales during the COVID-19 pandemic: Lessons from OTA information using the quantile regression approach. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1900079. [ CrossRef ] [ Google Scholar ]
Gursoy D., Chi C.G. Effects of COVID-19 pandemic on hospitality industry: Review of the current situations and a research agenda. Journal of Hospitality Marketing & Management. 2020; 29 :527–529. doi: 10.1080/19368623.2020.1788231. [ CrossRef ] [ Google Scholar ]
Guzzo R.F., Wang X., Madera J.M., Abbott J.A. Organizational trust in times of COVID-19: Hospitality employees' affective responses to managers' communication. International Journal of Hospitality Management. 2021; 93 doi: 10.1016/j.ijhm.2020.102778. [ CrossRef ] [ Google Scholar ]
Hall C.M., Scott D., Gössling S. Pandemics, transformations and tourism: Be careful what you wish for. Tourism Geographies. 2020; 22 (3):577–598. doi: 10.1080/14616688.2020.1759131. [ CrossRef ] [ Google Scholar ]
Hayes S. Socialising students for philosophic practice? An analysis of learning outcomes in tourism taught master's programmes. Journal of Hospitality, Leisure, Sports and Tourism Education. 2020 doi: 10.1016/j.jhlste.2020.100274. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Haywood K.M. A post COVID-19 future-tourism re-imagined and re-enabled. Tourism Geographies. 2020; 22 (3):599–609. [ Google Scholar ]
He J., Mao Y., Morrison A.M., Coca-Stefania J.A. On being warm and friendly: The effect of socially responsible human resource management on employee fears of the threats of COVID-19. International Journal of Contemporary Hospitality Management. 2020; 33 (1):346–366. doi: 10.1108/IJCHM-04-2020-0300. [ CrossRef ] [ Google Scholar ]
Higgins-Desbiolles F. The “war over tourism”: Challenges to sustainable tourism in the tourism academy after COVID-19. Journal of Sustainable Tourism. 2020; 29 :551–569. doi: 10.1080/09669582.2020.1803334. [ CrossRef ] [ Google Scholar ]
Huang S., Hsu C.H.C. Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research. 2009; 48 (1):29–44. doi: 10.1177/0047287508328793. [ CrossRef ] [ Google Scholar ]
Huang A., Makridis C., Baker M., Medeiros M., Guo Z. Understanding the impact of COVID-19 intervention policies on the hospitality labor market. International Journal of Hospitality Management. 2020; 91 (July):102660. doi: 10.1016/j.ijhm.2020.102660. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Hugo N. The strength of the industry during the coronavirus pandemic. Journal of Hospitality & Tourism Research. 2021; 45 (5):931–933. [ Google Scholar ]
Hu F., Teichert T., Deng S., Liu Y., Zhou G. Dealing with pandemics: An investigation of the effects of COVID-19 on customers' evaluations of hospitality services. Tourism Management. 2021; 85 doi: 10.1016/j.tourman.2021.104320. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Hu X., Yan H., Casey T., Wu C.H. Creating a safe haven during the crisis: How organizations can achieve deep compliance with COVID-19 safety measures in the hospitality industry. International Journal of Hospitality Management. 2021; 92 doi: 10.1016/j.ijhm.2020.102662. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Ibn-Mohammed T., Mustapha K.B., Godsell J., Adamu Z., Babatunde K.A., Akintade D.D., et al. A critical analysis of the impacts of COVID-19 on the global economy and ecosystems and opportunities for circular economy strategies. Resources, Conservation and Recycling. 2021; 164 doi: 10.1016/j.resconrec.2020.105169. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Ibn-Mohammed T., Mustapha K.B., Godsell J., Adamu Z., Babatunde K.A., Akintade D.D., et al. A critical review of the impacts of COVID-19 on the global economy and ecosystems and opportunities for circular economy strategies. Resources, Conservation and Recycling. 2021; 164 :105169. doi: 10.1016/j.resconrec.2020.105169. May 2020. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Ibn-Mohammed T., Mustapha K.B., Godsell J., Adamu Z., Babatunde K.A., Akintade D.D., et al. A critical review of the impacts of COVID-19 on the global economy and ecosystems and opportunities for circular economy strategies. Resources, Conservation and Recycling. 2021; 164 (May 2020):105169. doi: 10.1016/j.resconrec.2020.105169. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Im J., Kim H., M L. CEO letters: Hospitality corporate narratives during the COVID-19 pandemic. International Journal of Hospitality Management. 2021; 92 doi: 10.1016/j.ijhm.2020.102701. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Ioannides D., Gyimóthy S. The COVID-19 crisis as an opportunity for escaping the unsustainable global tourism path. Tourism Geographies. 2020; 22 (3):624–632. doi: 10.1080/14616688.2020.1763445. [ CrossRef ] [ Google Scholar ]
Issac R.K. Can you imagine bethlehem without tourism: The impacts of covid-19 on bethlehem, Palestine. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1883559. [ CrossRef ] [ Google Scholar ]
Japutra A., Situmorang R. The repercussions and challenges of COVID-19 in the hotel industry: Potential strategies from a case study of Indonesia. International Journal of Hospitality Management. 2021; 95 doi: 10.1016/j.ijhm.2021.102890. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Jeon C.-Y., Y H.-W. The structural changes of a local tourism network: Comparison of before and after COVID-19. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1874890. [ CrossRef ] [ Google Scholar ]
Jiang Y., Wen J. Effects of COVID-19 on hotel marketing and management: A perspective article. International Journal of Contemporary Hospitality Management. 2020; 32 (8):2563–2573. doi: 10.1108/IJCHM-03-2020-0237. [ CrossRef ] [ Google Scholar ]
Jin X., Bao J., T C. Profiling and evaluating Chinese consumers regarding post-COVID-19 travel. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1874313. [ CrossRef ] [ Google Scholar ]
Jones P., Comfort D. The COVID-19 crisis and sustainability in the hospitality industry. International Journal of Contemporary Hospitality Management. 2020; 32 (10):3037–3050. doi: 10.1108/IJCHM-04-2020-0357. [ CrossRef ] [ Google Scholar ]
Kaczmarek T., Perez K., Demir E., Zaremba A. How to survive a pandemic: The corporate resiliency of travel and leisure companies to the COVID-19 outbreak. Tourism Management. 2021; 84 doi: 10.1016/j.tourman.2020.104281. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Kamata H. Tourist destination residents' attitudes towards tourism during and after the COVID-19 pandemic. Current Issues in Tourism. 2021:1–16. [ Google Scholar ]
Karatepe O.M., Saydam M.B., O F. COVID-19, mental health problems, and their detrimental effects on hotel employees' propensity to be late for work, absenteeism, and life satisfaction. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1884665. [ CrossRef ] [ Google Scholar ]
Karl M., Kock F., Ritchie B.W., Gauss J. Affective forecasting and travel decision-making: An investigation in times of a pandemic. Annals of Tourism Research. 2021; 87 doi: 10.1016/j.annals.2021.103139. [ CrossRef ] [ Google Scholar ]
Kaushal V., Srivastava S. Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India. International Journal of Hospitality Management. 2021; 92 doi: 10.1016/j.ijhm.2020.102707. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Khalid U., Okafor L.E., B K. Does the size of the tourism sector influence the economic policy response to the COVID-19 pandemic? Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1874311. [ CrossRef ] [ Google Scholar ]
Khan A., Bibi S., Lyu J., Latif A., Lorenzo A. COVID-19 and sectoral employment trends: Assessing resilience in the US leisure and hospitality industry. Current Issues in Tourism. 2021; 24 (7):952–969. doi: 10.1080/13683500.2020.1850653. [ CrossRef ] [ Google Scholar ]
Kim M. A systematic literature review of the personal value orientation construct in hospitality and tourism literature. International Journal of Hospitality Management. 2020; 89 doi: 10.1016/j.ijhm.2020.102572. [ CrossRef ] [ Google Scholar ]
Kim S., Kim P.B., Lee G. Predicting hospitality employees' safety performance behaviors in the COVID-19 pandemic. International Journal of Hospitality Management. 2021; 93 doi: 10.1016/j.ijhm.2020.102797. [ CrossRef ] [ Google Scholar ]
Kim S., Sam), Kim J., Badu-Baiden F., Giroux M., Choi Y. Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. International Journal of Hospitality Management. 2021; 93 doi: 10.1016/j.ijhm.2020.102795. [ CrossRef ] [ Google Scholar ]
King C., Iba W., C J. Reimagining resilience: COVID-19 and marine tourism in Indonesia. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1873920. [ CrossRef ] [ Google Scholar ]
Kock F., Nørfelt A., Josiassen A., Assaf A.G., Tsionas M.G. Understanding the COVID-19 tourist psyche: The evolutionary tourism paradigm. Annals of Tourism Research. 2020; 85 doi: 10.1016/j.annals.2020.103053. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Kourentzes N., Saayman A., Jean-Pierre P., Provenzano D., Sahli M., Seetaram N., et al. Visitor arrivals forecasts amid COVID-19: A perspective from the africa team. Annals of Tourism Research. 2021; 88 :103197. doi: 10.1016/j.annals.2021.103197. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Kourentzes N., Saayman A., Jean-Pierre P., Provenzano D., Sahli M., Seetaram N., et al. Visitor arrivals forecasts amid COVID-19: A perspective from the africa team. Annals of Tourism Research. 2021; 88 (May 2020):103197. doi: 10.1016/j.annals.2021.103197. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Lai I.K.W., Wong J.W.C. Comparing crisis management practices in the hotel industry between initial and pandemic stages of COVID-19. International Journal of Contemporary Hospitality Management. 2020; 32 (10):3135–3156. doi: 10.1108/IJCHM-04-2020-0325. [ CrossRef ] [ Google Scholar ]
Liu A., Vici L., Ramos V., Giannoni S., Blake A. Visitor arrivals forecasts amid COVID-19: A perspective from the europe team. Annals of Tourism Research. 2021; 88 :103182. doi: 10.1016/j.annals.2021.103182. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Li Y., Yao J., Chen J. The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic. International Journal of Hospitality Management. 2021; 94 doi: 10.1016/j.ijhm.2020.102815. [ CrossRef ] [ Google Scholar ]
Li M., Yin D., Qiu H., Bai B. A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations. International Journal of Hospitality Management. 2021; 95 :102930. doi: 10.1016/j.ijhm.2021.102930. [ CrossRef ] [ Google Scholar ]
Loi K.I., Lei W.S., Lourenço F. Understanding the reactions of government and gaming concessionaires on COVID-19 through the neo-institutional theory – the case of Macao. International Journal of Hospitality Management. 2021; 94 (October 2020):102755. doi: 10.1016/j.ijhm.2020.102755. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Magnini V.P., Zehrer A. Subconscious influences on perceived cleanliness in hospitality settings. International Journal of Hospitality Management. 2021; 94 (October 2020):102761. doi: 10.1016/j.ijhm.2020.102761. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Manoharan A., Jones J., Jiang Z., Singal M. Career optimism of culturally and linguistically diverse hotel workers in the pandemic age. International Journal of Hospitality Management. 2021; 93 doi: 10.1016/j.ijhm.2020.102796. [ CrossRef ] [ Google Scholar ]
Mao Y., He J., Morrison A.M., Andres Coca-Stefaniak J. Effects of tourism CSR on employee psychological capital in the COVID-19 crisis: From the perspective of conservation of resources theory. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1770706. [ CrossRef ] [ Google Scholar ]
Marini G. A PhD in social sciences and humanities: Impacts and mobility to get better salaries in an international comparison. Studies in Higher Education. 2019; 44 (8):1332–1343. doi: 10.1080/03075079.2018.1436537. [ CrossRef ] [ Google Scholar ]
McCartney G., Pinto J., L M. City resilience and recovery from COVID-19_ the case of Macao _ Elsevier Enhanced Reader.pdf. Cities. 2021. 112. [ PMC free article ] [ PubMed ] [ CrossRef ]
Miao Li, Jinyoung Im, Fu Xiaoxiao, Kim Haemi, Zhang Y.E. Proximal and distal post-COVID travel behavior _ Elsevier Enhanced Reader.pdf. Annals of Tourism Research. 2021; 88 doi: 10.1016/j.annals.2021.103159. [ CrossRef ] [ Google Scholar ]
Mostafanezhad M. Covid-19 is an unnatural disaster: Hope in revelatory moments of crisis. Tourism Geographies. 2020; 22 (3):639–645. doi: 10.1080/14616688.2020.1763446. [ CrossRef ] [ Google Scholar ]
Neuburger L., Egger R. Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: A case study of the DACH region. Current Issues in Tourism. 2021; 24 (7):1003–1016. doi: 10.1080/13683500.2020.1803807. [ CrossRef ] [ Google Scholar ]
Ngoc Su D., Luc Tra D., Thi Huynh H.M., Nguyen H.H.T., O B. Current issues in tourism. 2021. Enhancing resilience in the covid-19 crisis: Lessons from human resource management practices in vietnam. [ CrossRef ] [ Google Scholar ]
Niewiadomski P. COVID-19: From temporary de-globalisation to a re-discovery of tourism? Tourism Geographies. 2020; 22 (3):651–656. doi: 10.1080/14616688.2020.1757749. [ CrossRef ] [ Google Scholar ]
Nilashi M., Asadi S., Minaei-Bidgoli B., Ali Abumalloh R., Samad S., Ghabban F., et al. Recommendation agents and information sharing through social media for coronavirus outbreak. Telematics and Informatics. 2021; 61 doi: 10.1016/j.tele.2021.101597. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Nisar Q.A., Haider S., Ali F., Naz S., Ryu K. Depletion of psychological, financial, and social resources in the hospitality sector during the pandemic. International Journal of Hospitality Management. 2021; 93 (July 2020):102794. doi: 10.1016/j.ijhm.2020.102794. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Ntounis N., Parker C., Skinner H., Steadman C.W.G. Tourism and hospitality industry resilience during the covid-19 pandemic: Evidence from england. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1883556. [ CrossRef ] [ Google Scholar ]
O'Connor P.A.G. COVID-19's effects on future pro-environmental traveler behavior: An empirical examination using norm activation, economic sacrifices, and risk perception theories. Journal of Sustainable Tourism. 2021 doi: 10.1080/09669582.2021.1879821. [ CrossRef ] [ Google Scholar ]
Palácios H., de Almeida M.H., Sousa M.J. A bibliometric analysis of trust in the field of hospitality and tourism. International Journal of Hospitality Management. 2021; 95 doi: 10.1016/j.ijhm.2021.102944. [ CrossRef ] [ Google Scholar ]
Pappas N. COVID19: Holiday intentions during a pandemic. Tourism Management. 2021; 84 doi: 10.1016/j.tourman.2021.104287. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Park E., Kim W.H., Kim S.B. Tracking tourism and hospitality employees' real-time perceptions and emotions in an online community during the COVID-19 pandemic. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1823336. [ CrossRef ] [ Google Scholar ]
Pathak D., Joshi G. Impact of psychological capital and life satisfaction on organizational resilience during COVID-19: Indian tourism insights. Current Issues in Tourism. 2021; 24 (17):2398–2415. doi: 10.1080/13683500.2020.1844643. [ CrossRef ] [ Google Scholar ]
Petrick J.F. Are loyal visitors desired visitors? Tourism Management. 2004; 25 (4):463–470. doi: 10.1016/S0261-5177(03)00116-X. [ CrossRef ] [ Google Scholar ]
Pham T.D., Dwyer L., Su J.J., Ngo T. COVID-19 impacts of inbound tourism on Australian economy. Annals of Tourism Research. 2021; 88 doi: 10.1016/j.annals.2021.103179. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Pillai S.G., Haldorai K., Seo W.S., Kim W.G. COVID-19 and hospitality 5.0: Redefining hospitality operations. International Journal of Hospitality Management. 2021; 94 (December 2020):102869. doi: 10.1016/j.ijhm.2021.102869. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Prakash P.K.S., Gandhi N., Jain S. BayesRec: Personalize search ranking with customer attribute-level willingness-to-pay using heterogeneous booking choice data. International Journal of Hospitality Management. 2021; 94 (February):102885. doi: 10.1016/j.ijhm.2021.102885. [ CrossRef ] [ Google Scholar ]
Prideaux B., Thompson M., Pabel A. Lessons from COVID-19 can prepare global tourism for the economic transformation needed to combat climate change. Tourism Geographies. 2020; 22 (3):667–678. doi: 10.1080/14616688.2020.1762117. [ CrossRef ] [ Google Scholar ]
Qiu S., Charles), Jiang J., Liu X., Chen M.H., Yuan X. Can corporate social responsibility protect firm value during the COVID-19 pandemic? International Journal of Hospitality Management. 2021; 93 (October 2020):102759. doi: 10.1016/j.ijhm.2020.102759. [ CrossRef ] [ Google Scholar ]
Qiu H., Li Q., Li C. How technology facilitates tourism education in COVID-19:case study of nankai University. Journal of Hospitality, Leisure, Sports and Tourism Education. 2020:100288. doi: 10.1016/j.jhlste.2020.100288. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Qiu R.T.R., Park J., Li S.N., Song H. Social costs of tourism during the COVID-19 pandemic. Annals of Tourism Research. 2020; 84 (July):102994. doi: 10.1016/j.annals.2020.102994. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Qiu R.T.R., Wu D.C., Dropsy V., Petit S., Pratt S., Ohe Y. Visitor arrivals forecasts amid COVID-19: A perspective from the Asia and pacific team. Annals of Tourism Research. 2021; 88 :103155. doi: 10.1016/j.annals.2021.103155. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Quang T.D., Tran T.C., Tran V.H., Nguyen T.T., Nguyen T.T. Is vietnam ready to welcome tourists back? Assessing COVID-19's economic impact and the Vietnamese tourism industry's response to the pandemic. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1860916. [ CrossRef ] [ Google Scholar ]
Renaud L. Reconsidering global mobility–distancing from mass cruise tourism in the aftermath of COVID-19. Tourism Geographies. 2020; 22 (3):679–689. doi: 10.1080/14616688.2020.1762116. [ CrossRef ] [ Google Scholar ]
Renfors S.M., Veliverronena L., Grinfelde I. Developing tourism curriculum content to support international tourism growth and competitiveness: An example from the central Baltic area. Journal of Hospitality and Tourism Education. 2020; 32 (2):124–132. [ Google Scholar ]
Ribeiro M.A., Gursoy D.C.O.H. Customer acceptance of autonomous vehicles in travel and tourism. Journal of Travel Research. 2021 doi: 10.1177/0047287521993578. [ CrossRef ] [ Google Scholar ]
Rivera M., Kizildag M., Croes R. Covid-19 and small lodging establishments: A break-even calibration analysis (cba) model. International Journal of Hospitality Management. 2021; 94 (October 2020):102814. doi: 10.1016/j.ijhm.2020.102814. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Rosalina P.D., Dupre K., Wang Y. Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management. 2021; 47 :134–149. doi: 10.1016/j.jhtm.2021.03.001. [ CrossRef ] [ Google Scholar ]
Rowen I. The transformational festival as a subversive toolbox for a transformed tourism: Lessons from burning man for a COVID-19 world. Tourism Geographies. 2020; 22 (3):695–702. doi: 10.1080/14616688.2020.1759132. [ CrossRef ] [ Google Scholar ]
Sakdiyakorn M., Golubovskaya M., Solnet D. Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment. International Journal of Hospitality Management. 2021; 94 doi: 10.1016/j.ijhm.2020.102822. [ CrossRef ] [ Google Scholar ]
Salazar N.B. Labour migration and tourism mobilities: Time to bring sustainability into the debate. Tourism Geographies. 2020 doi: 10.1080/14616688.2020.1801827. [ CrossRef ] [ Google Scholar ]
Sánchez-Cañizares S.M., Cabeza-Ramírez L.J., Muñoz-Fernández G., Fuentes-García F.J. Impact of the perceived risk from Covid-19 on intention to travel. Current Issues in Tourism. 2021; 24 (7):970–984. doi: 10.1080/13683500.2020.1829571. [ CrossRef ] [ Google Scholar ]
Sánchez-Pérez M., Terán-Yépez E., Marín-Carrillo M.B., Marín-Carrillo G.M., Illescas-Manzano M.D. The impact of the COVID-19 health crisis on tourist evaluation and behavioural intentions in Spain: Implications for market segmentation analysis. Current Issues in Tourism. 2021 doi: 10.1080/13683500.2021.1889481. [ CrossRef ] [ Google Scholar ]
Schiopu A.F., Hornoiu R.I., Padurean M.A., Nica A.M. Virus tinged? Exploring the facets of virtual reality use in tourism as a result of the COVID-19 pandemic. Telematics and Informatics. 2021; 60 doi: 10.1016/j.tele.2021.101575. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Seyfi S., Hall C.M., Shabani B. COVID-19 and international travel restrictions: The geopolitics of health and tourism. Tourism Geographies. 2020 doi: 10.1080/14616688.2020.1833972. [ CrossRef ] [ Google Scholar ]
Seyitoğlu F., Ivanov S. A conceptual framework of the service delivery system design for hospitality firms in the (post-)viral world: The role of service robots. International Journal of Hospitality Management. 2020; 91 doi: 10.1016/j.ijhm.2020.102661. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Shapoval V., Hägglund P., Pizam A., Abraham V., Carlbäck M., Nygren T., et al. The COVID-19 pandemic effects on the hospitality industry using social systems theory: A multi-country comparison. International Journal of Hospitality Management. 2021; 94 (December 2020) doi: 10.1016/j.ijhm.2020.102813. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Sheller M. Reconstructing tourism in the caribbean: Connecting pandemic recovery, climate resilience and sustainable tourism through mobility justice. Journal of Sustainable Tourism. 2020:1–14. doi: 10.1080/09669582.2020.1791141. [ CrossRef ] [ Google Scholar ]
Škare M., Soriano D.R., Porada-Rochoń M. Impact of COVID-19 on the travel and tourism industry. Technological Forecasting and Social Change. 2021; 163 doi: 10.1016/j.techfore.2020.120469. November 2020. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Smart K., Ma E., Qu H., Ding L. COVID-19 impacts, coping strategies, and management reflection: A lodging industry case. International Journal of Hospitality Management. 2021; 94 (December 2020):102859. doi: 10.1016/j.ijhm.2021.102859. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Smith R.A. Pandemic and post-pandemic digital pedagogy in hospitality education for generations Z, alpha, and beyond. Journal of Hospitality & Tourism Research. 2021; 45 (5):915–919. [ Google Scholar ]
Sobaih A.E.E., Elshaer I., Hasanein A.M., Abdelaziz A.S. Responses to COVID-19: The role of performance in the relationship between small hospitality enterprises' resilience and sustainable tourism development. International Journal of Hospitality Management. 2021; 94 (December 2020):102824. doi: 10.1016/j.ijhm.2020.102824. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Song H., van der Veen R., Li G., Chen J.L. The Hong Kong tourist satisfaction index. Annals of Tourism Research. 2012; 39 (1):459–479. doi: 10.1016/j.annals.2011.06.001. [ CrossRef ] [ Google Scholar ]
Stankov U., Filimonau V., Vujičić M.D. A mindful shift: An opportunity for mindfulness-driven tourism in a post-pandemic world. Tourism Geographies. 2020:1–10. doi: 10.1080/14616688.2020.1768432. [ CrossRef ] [ Google Scholar ]
Tavitiyaman P., Ren L., Fung C. Hospitality students at the online classes during COVID-19 – how personality affects experience? Journal of Hospitality, Leisure, Sports and Tourism Education. 2021; 28 doi: 10.1016/j.jhlste.2021.100304. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Tolkach D., Pratt S. Travel Professors: A YouTube channel about tourism education & research. Journal of Hospitality, Leisure, Sports and Tourism Education. 2021; 28 doi: 10.1016/j.jhlste.2021.100307. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Tomassini L., Cavagnaro E. The novel spaces and power-geometries in tourism and hospitality after 2020 will belong to the ‘local. Tourism Geographies. 2020; 22 (3):713–719. doi: 10.1080/14616688.2020.1757747. [ CrossRef ] [ Google Scholar ]
Tsai M.C. Developing a sustainability strategy for Taiwan's tourism industry after the COVID-19 pandemic. PLoS One. 2021; 16 (3):e0248319. [ PMC free article ] [ PubMed ] [ Google Scholar ]
Tu Y., Li D., Wang H.J. COVID-19-induced layoff, survivors' COVID-19-related stress and performance in hospitality industry: The moderating role of social support. International Journal of Hospitality Management. 2021; 95 doi: 10.1016/j.ijhm.2021.102912. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Tuzovic S., Kabadayi S., Paluch S. To dine or not to dine? Collective wellbeing in hospitality in the COVID-19 era. International Journal of Hospitality Management. 2021; 95 doi: 10.1016/j.ijhm.2021.102892. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Visentin M., Reis R.S., Cappiello G., Casoli D. Sensing the virus. How social capital enhances hoteliers' ability to cope with COVID-19. International Journal of Hospitality Management. 2021; 94 (December 2020):102820. doi: 10.1016/j.ijhm.2020.102820. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Vo-Thanh T., Vu T. Van, Nguyen N.P., Nguyen D. Van, Zaman M., Chi H. How does hotel employees' satisfaction with the organization's COVID-19 responses affect job insecurity and job performance? Journal of Sustainable Tourism. 2020; 29 (6):907–925. doi: 10.1080/09669582.2020.1850750. [ CrossRef ] [ Google Scholar ]
Wassler P., Fan D.X. A tale of four futures_ Tourism academia and COVID-19 _ Elsevier Enhanced Reader.pdf. Tourism Management Perspectives. 2021; 38 doi: 10.1016/j.tmp.2021.100818. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Wickramasinghe K., Ratnasiri S. Current issues in tourism. 2020. The role of disaggregated search data in improving tourism forecasts: Evidence from Sri Lanka. [ CrossRef ] [ Google Scholar ]
Wieczorek-Kosmala M. COVID-19 impact on the hospitality industry: Exploratory study of financial-slack-driven risk preparedness. International Journal of Hospitality Management. 2021; 94 doi: 10.1016/j.ijhm.2020.102799. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Wilson J. Seriousness and the foundations OF education. Educational Theory. 1998; 48 (2):143–153. doi: 10.1111/j.1741-5446.1998.00143.x. [ CrossRef ] [ Google Scholar ]
Wong I.K.A., Yang F.X. A quarantined lodging stay: The buffering effect of service quality. International Journal of Hospitality Management. 2020; 91 doi: 10.1016/j.ijhm.2020.102655. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Yacoub L.E.S. How do hotels in developing countries manage the impact of COVID-19? The case of Lebanese hotels. International Journal of Contemporary Hospitality Management. 2021; 33 (3):929–948. doi: 10.1108/IJCHM-08-2020-0814. [ CrossRef ] [ Google Scholar ]
Yang M., H C. Revealing industry challenge and business response to covid-19: A text mining approach. International Journal of Contemporary Hospitality Management. 2021 doi: 10.1108/IJCHM-08-2020-0920. [ CrossRef ] [ Google Scholar ]
Yang F.X., Wong I.K.A. The social crisis aftermath: Tourist well-being during the COVID-19 outbreak. Journal of Sustainable Tourism. 2020; 29 (6):859–878. doi: 10.1080/09669582.2020.1843047. [ CrossRef ] [ Google Scholar ]
Yu H., Lee L., Popa I., Madera J.M. Should I leave this industry? The role of stress and negative emotions in response to an industry negative work event. International Journal of Hospitality Management. 2021; 94 doi: 10.1016/j.ijhm.2020.102843. [ CrossRef ] [ Google Scholar ]
Yung R., Khoo-Lattimore C., Potter L.E. Virtual reality and tourism marketing: Conceptualizing a framework on presence, emotion, and intention. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1820454. [ CrossRef ] [ Google Scholar ]
Zeng Z., Chen P.J., Lew A.A. From high-touch to high-tech: COVID-19 drives robotics adoption. Tourism Geographies. 2020; 22 (3):724–734. doi: 10.1080/14616688.2020.1762118. [ CrossRef ] [ Google Scholar ]
Zenker S., Kock F. The coronavirus pandemic – a critical discussion of a tourism research agenda. Tourism Management. 2020; 81 (May):104164. doi: 10.1016/j.tourman.2020.104164. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Zhang M., Geng R., Huang Y., Ren S. Terminator or accelerator? Lessons from the peer-to-peer accommodation hosts in China in responses to COVID-19. International Journal of Hospitality Management. 2021; 92 (October 2020):102760. doi: 10.1016/j.ijhm.2020.102760. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Zhang K., Hou Y., Li G. Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality. Annals of Tourism Research. 2020; 84 doi: 10.1016/j.annals.2020.102993. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Zhang H., Song H., Wen L., Liu C. Forecasting tourism recovery amid COVID-19. Annals of Tourism Research. 2021; 87 :103149. doi: 10.1016/j.annals.2021.103149. [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]
Zhang J., Xie C., Wang J., Morrison A.M., Coca-Stefaniak J.A. Responding to a major global crisis: The effects of hotel safety leadership on employee safety behavior during COVID-19. International Journal of Contemporary Hospitality Management. 2020; 32 (11):3365–3389. doi: 10.1108/IJCHM-04-2020-0335. [ CrossRef ] [ Google Scholar ]
Zhan L., Zeng X., Morrison A.M., Liang H., Coca-Stefaniak J.A. A risk perception scale for travel to a crisis epicentre: Visiting wuhan after COVID-19. Current Issues in Tourism. 2020 doi: 10.1080/13683500.2020.1857712. [ CrossRef ] [ Google Scholar ]
Zheng D., Luo Q., Ritchie B.W. Afraid to travel after COVID-19? Self-protection, coping and resilience against pandemic ‘travel fear. Tourism Management. 2021; 83 doi: 10.1016/j.tourman.2020.104261. [ CrossRef ] [ Google Scholar ]
Zopiatis A., Papadopoulos C., Theofanous Y. A systematic review of literature on hospitality internships. Journal of Hospitality, Leisure, Sports and Tourism Education. 2021; 28 doi: 10.1016/j.jhlste.2021.100309. [ CrossRef ] [ Google Scholar ]

Global trends in hospitality

Affiliations.

1 Fordham University, Gabelli School of Business, New York, NY, United States.
2 School of Business, Yonsei University, Seoul, South Korea.
3 Dean of College of Business and Management, VinUniversity, Hanoi, Viet Nam.
4 Florida State University, Dedman College of Hospitality, Tallahassee, FL, United States.
5 St. John's University, Peter J. Tobin College of Business, Queens, NY, United States.
6 Florida Atlantic University, College of Business, Boca Raton, FL, United States.
7 Cornell University, School of Hotel Administration, SC Johnson College of Business, Ithaca, NY, United States.
PMID: 36540755
PMCID: PMC9754751
DOI: 10.1016/j.jbusres.2021.12.068

The disruptions to the global hospitality industry have been accelerated, particularly after the emergence of the COVID-19 pandemic. As such, it is even more important for scholars to focus on future research that addresses the most relevant and important industry-specific challenges. In this paper, we analyze the recent hospitality research and industry trends to identify the topics that have received the most attention, and then compare these trends to the survey results from two key industry stakeholders - academics (N = 67) and practitioners (N = 235) - regarding the most important short- and longer-terms research priorities. Overall, the findings suggest that both stakeholder groups have placed supply and demand characteristics, as well as technology, as the industry's most pressing priorities in both the short- and longer-term future. The relative importance of safety and cleanliness is expected to decline over time while environmental sustainability will gain increasing attention in the future.

Keywords: COVID; Global trends; Hospitality; Service.

IMAGES

130+ Hospitality Research Topics: That Need To Know
(PDF) PERCEPTION AND PREFERENCES OF HOSPITALITY MANAGEMENT STUDENTS
Unit 9 Travel and Hospitality Industry
hotel management research project pdf
(PDF) The Hospitality Industry in the Face of the COVID-19 Pandemic
Contemporary Hospitality Industry Assignment Tourism Essay

VIDEO

Trends and Issues in the Tourism and Hospitality Industry
Hospitality industry research title 😉
Online Workshop on Research Paper Writing & Publishing Day 1
Online Workshop on Research Paper Writing & Publishing Day 2
hospitality research method
3rd sem b.com ttm hospitality management nep 2022-23 bu question paper #bangaloreuniversity #bcom

COMMENTS

Top 200 Hospitality Research Topics and Ideas
Talk about personalization in hospitality. Research Paper Topics on Hospitality and Tourism. Analyze the 7 components of tourism. Talk about the 3 main concepts in tourism. Best tourist attractions in the US. Going contactless in the hospitality industry. Domestic tourism in the United States. Best tourist attractions in the UK.
230+ Innovative Hospitality Management Research Topics In 2023
Great Hospitality Industry Research Topics. Consumer Preferences in Sustainable Accommodations. Technology's Role in Personalizing Guest Experiences. Crisis Management in the Post-COVID-19 Hospitality Sector. Food Safety and Public Health in Restaurants. Diversity and Inclusion in the Hospitality Workforce.
130+ Hospitality Research Topics: That Need To Know
Argumentative Essay Topics For Research In Hospitality Industry. An argumentative essay topic should state your opinion on a subject so you can argue it in the essay. Some argumentative essay topics on the hospitality industry are: Travel bans triggered by the COVID pandemic negatively impacted the hospitality sector
150+ Interesting Hospitality Research Topics To Consider
Simple Hospitality Research Topics. Discuss the relationship between the host and the guest. Explain hospitality in the Christian culture. How to greet a tourist in Rome. Explain hospitality in Ancient Greece. The negative effects of travel bans. The effect of global trends on the hospitality industry.
13226 PDFs
This paper aims to discuss the impact of Earnings Management (EM) practices in the hospitality industry and identify research gaps to be investigated in future research. The methodology is based ...
Tourism and Hospitality Research: Sage Journals
Tourism and Hospitality Research (THR) is firmly established as an influential and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. THR covers applied research in the context of Tourism and Hospitality in areas such as policy, planning, performance, development, management, strategy, operations, marketing and consumer behavior…
Global trends in hospitality
In this paper, we analyze the recent hospitality research and industry trends to identify the topics that have received the most attention, and then compare these trends to the survey results from two key industry stakeholders - academics (N = 67) and practitioners (N = 235) - regarding the most important short- and longer-terms research ...
Journal of Hospitality & Tourism Research: Sage Journals
Established in 1976, the Journal of Hospitality & Tourism Research (JHTR) plays a major role in incubating, influencing, and inspiring hospitality and tourism research.JHTR publishes original research that clearly advances theoretical development and offers practical value for hospitality and tourism ecosystems.JHTR strives to publish research with IMPACT...
24356 PDFs
Explore the latest full-text research PDFs, articles, conference papers, preprints and more on HOSPITALITY MANAGEMENT. Find methods information, sources, references or conduct a literature review ...
Systematic review and research agenda for the tourism and hospitality
Regarding the publishing journals, we found that 27 papers were published in 22 journals (refer to Table 2), where three journals had more than one paper on co-creation value through AI and new technologies in tourism and hospitality, indicating their keen interest in this topic. Most publications were in the Journal of Business Research, with ...
(PDF) The Hospitality Industry in the Face of the COVID-19 Pandemic
The Hospitality Industry in the Face of the COVID-19 Pandemic: Current Topics and Research Methods October 2020 International Journal of Environmental Research and Public Health (IJERPH) 17(20):7366
Sustainability in hospitality and tourism: a review of key research
The purpose of this study is to examine the scientific research related to sustainability in hospitality and tourism from 1994 to 2020 by conducting bibliometric and science mapping analyses and to discuss the implications for prospective research opportunities.,Keyword co-occurrences with 2,980 published papers collected from the Web of ...
The Hospitality Industry in the Face of the COVID-19 Pandemic: Current
This paper provides a systematic review of the published research topics relevant to the understanding of the hospitality industry in the time of COVID-19 pandemic. By selecting keywords and following PRISMA guidelines, we explored two main research questions related to the objective.
Service Quality and Customer Satisfaction in Hospitality, Leisure
The range of Web of Science (WoS) indexed journals in Tourism and Hospitality shows an incremental growth of articles on SQCS in the tourism and hospitality industry from the year 2010 onwards. Attempts to measure service quality employing various scales emerged in this period, embrace new dimensions of the dynamic tourism and hospitality industry.
70 Hospitality Management Essay Topic Ideas & Examples
The objective of the assignment is to explore the challenges facing the hospitality industry as well as how the HR officials can overcome the challenges. The Remarkable Service' Principle in Hospitality Management. It is the role of the management to ensure that the quality of services is maintained within their organisations.
COVID-19 and hospitality and tourism research: An integrative review
Introduction. Hospitality and tourism (henceforth, H&T) research is experiencing a renaissance caused by an unexpected event, COVID-19. The pandemic, which paralyzed the industry's sectors at a global scale, causing devastating and still rising economic and operational externalities, inspired an unprecedented research explosion ( Sigala, 2020 ).
IJERPH
This study reports on a systematic review of the published literature used to reveal the current research investigating the hospitality industry in the face of the COVID-19 pandemic. The presented review identified relevant papers using Google Scholar, Web of Science, and Science Direct databases. Of the 175 articles found, 50 papers met the predefined inclusion criteria. The included papers ...
Research on luxury hospitality: A systematic review of the literature
Abstract. The increase in the luxury hospitality industry has led to a significant body of new research. Due to some constraints -discussed in detail in this paper-, there is a lack of consensus on the definition and the factors associated with luxury hospitality. This leads to further gaps. To shed some light, this paper presents a ...
[PDF] The Hospitality Industry in the Face of the COVID-19 Pandemic
A systematic review of the published literature used to reveal the current research investigating the hospitality industry in the face of the COVID-19 pandemic revealed a variety of research approaches that have been used to investigate the industry at the time of the pandemic. This study reports on a systematic review of the published literature used to reveal the current research ...
Global trends in hospitality
In this paper, we analyze the recent hospitality research and industry trends to identify the topics that have received the most attention, and then compare these trends to the survey results from two key industry stakeholders - academics (N = 67) and practitioners (N = 235) - regarding the most important short- and longer-terms research ...
Present and prospective research themes for tourism and hospitality
2. Methods and data. The study aims to review the research relevant to hospitality and tourism and COVID-19 research themes. A systematic quantitative method was applied to identify relevant literature, synthesise and review the past literature in a structured manner (Kim, 2020; Rosalina et al., 2021).As a first step to identify relevant literature, the availability and suitability of ...
(PDF) Hospitality Industry: Challenges and Opportunities (A Critical
Hospitality refers providing care and kindness to. wherever it is required. It shows relation between guest. and host. Specif ically, this includes the reception and. entertainment of guests ...
Global trends in hospitality
The disruptions to the global hospitality industry have been accelerated, particularly after the emergence of the COVID-19 pandemic. As such, it is even more important for scholars to focus on future research that addresses the most relevant and important industry-specific challenges. In this paper, we analyze the recent hospitality research ...

Top 200 Hospitality Research Topics and Ideas

What is Hospitality?

Hospitality Research Paper Writing

List of Hospitality Research Topics and Ideas

Simple Hospitality Research Topics

Hospitality Research Topics on Tourism

Interesting Hospitality Research Paper Topics

Unique Hospitality Research Ideas

Research Topics on Hotel Management

Hospitality Law Research Topics

Hospitality Management Research Topics

Additional Research Topics on Hospitality Management

Advanced Research Topics on Hospitality Management

Research Paper Topics on Hospitality and Tourism

Best Hospitality Research Topics

Great Hospitality Dissertation Topics

Excellent Hospitality Research Ideas

Trending Hospitality Research Topics

Popular Hospitality Research Topics

Captivating Hospitality Research Paper Topics

Final Words

Related Post

100 Unique Accounting Research Topics and Ideas

80 Best Global Warming Essay Topics and Ideas

100 Funny Speech Topics To Entertain the Audience

Jacob Smith

200 Impressive Business Essay Topics

230+ Innovative Hospitality Management Research Topics In 2023

What Is Hospitality Management Research?

Importance Of Research In Hospitality Management

1. Enhancing Guest Experiences

2. Efficient and Well-Run Businesses

3. Sustainable and Eco-Friendly Practices

4. Keeping Up with Changing Trends

5. Attracting and Training the Best Staff

Great Hospitality Industry Research Topics

Amazing Research Titles About Hospitality Industry

List of Recommended Philippines Hotel and Restaurant Management Dissertation Topics

Research Topics in Hospitality Management for Social Students

Research Topics for Hospitality Management for Economy Students

Outstanding Research Titles For Hospitality Management Students

Leading Thesis Titles For Hospitality Management

Hotel Management Research Paper Ideas

Argumentative Essay Topics for Research in the Hospitality Industry

Read More

Creative Hospitality Management Research Topics

Social Media Research Topics About the Hospitality Industry

Excellent Research Titles About Hospitality Management

Tourism and Hospitality Research Topics for STEM

Sustainability Research Topics for Tourism and Hospitality

Simple Hospitality Research Topics

Top Hospitality Research Ideas

Hospitality Management Research Topics

Research Topics on Hospitality and Tourism

Excellent Hospitality Research Topics

Outstanding Hospitality Research Topics

Innovative Hospitality Dissertation Topics

Unique Hospitality Research Paper Topics

Hospitality Management Research Topics in the Philippines

Challenges Face By Students During Hospitality Management Research

Related Posts

Step by Step Guide on The Best Way to Finance Car

The Best Way on How to Get Fund For Business to Grow it Efficiently

130+ Hospitality Research Topics: Great Ideas

Great Hospitality Industry Research Topics

Leave a Reply Cancel reply

150+ Interesting Hospitality Research Topics To Consider

Hospitality Research Paper Topics List

Hotel Management Research Paper Ideas

Simple Hospitality Research Topics

Hospitality Law Research Topics

Top Hospitality Research Ideas

Hospitality Management Research Topics

Research Topics on Hospitality and Tourism

Excellent Hospitality Research Topics

Outstanding Hospitality Research Topics

Innovative Hospitality Dissertation Topics

Unique Hospitality Research Paper Topics

The Bottom Line

Related Post