sports management business plan pdf

Need a consultation? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• E1 Treaty Trader Visa
• E2 Treaty Investor Visa
• Innovator Founder Visa
• UK Start-Up Visa
• UK Expansion Worker Visa
• Manitoba MPNP Visa
• Start-Up Visa
• Nova Scotia NSNP Visa
• British Columbia BC PNP Visa
• Self-Employed Visa
• OINP Entrepreneur Stream
• LMIA Owner Operator
• ICT Work Permit
• LMIA Mobility Program – C11 Entrepreneur
• USMCA (ex-NAFTA)
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Online Boutique
• Mobile Application
• Food Delivery
• Real Estate
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

How To Write a Sports Agency Business Plan (Template, Sample)

Published Nov.28, 2022

Updated Jul.11, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 4

No votes so far! Be the first to rate this post.

Table of Content

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Business plan for investors.

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

The following is the projected profit and loss for a sports agency. 

Profit Yearly

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Business Plan for a Lounge

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

• Sample Business Plans
• Entertainment & Media

Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

Free Business Plan Template

Download our Free Sports Complex Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary section by briefly introducing your business to your readers.
• This section may include the name of your sports complex business, its location, when it was founded, etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Product & services: Highlight the products or services you offer your clients. The USPs and differentiators you offer are always a plus.
• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your sports complex business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established sports complex business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, youth, athletes, and fitness enthusiasts can be your target market.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your sports complex business from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.
• Regulatory environment: List regulations and licensing requirements that may affect your sports complex business such as zoning regulations, health & safety regulations, environmental regulations, insurance & liability, etc.

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)
• Mention the facilities: Describe the sports complex’s physical amenities, such as the size and design of the building(s), the kinds of courts or fields, and any equipment or customer amenities (such as changing rooms, showers, and snack bars).
• Mention your schedule list: Give a list of future competitions, events, and other unique activities that the sports complex will be hosting. It will show the variety and caliber of the products and services that are offered to customers.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, advanced equipment, more space, or amazing training courses can be your USP.
• Pricing strategy: Describe your pricing strategy—how you plan to price your business and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your sports complex.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include offering discounts on annual membership, referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, personalized service, etc.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees, coaches, or trainers. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your sports complex business. Your operational processes may include sending quotations, scheduling classes, etc.
• Equipment: Include the list of equipment required for the sports complex, such as fitness equipment, sports equipment, mats & padding, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your sports complex company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your sports complex business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a sports complex business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

Related Posts

Golf Driving Range Business Plan

Axe Throwing Business Plan

400+ Sample Business Plans Template

Make Perfect Business Plan Outline

Business Plan Builders with AI

Essential Elements of a Business Plan

Frequently Asked Questions

Why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Sports Agency Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Sports Sector

Do you want to start a sports agency and need to write a plan? If YES, here is a sample sports agency business plan template & FREE feasibility report.

Do you know that the sports market in North America was worth $60.5 billion in 2014? It is expected to reach $73.5 billion by 2019. The biggest reason for such growth is projected increases in revenue derived from media rights deals, which is predicted to surpass gate revenues as the sports industry’s largest segment.

The sports industry is indeed a big and money – spinning industry and you can actually make mega bucks from the industry without being an athlete by simply managing athletes and sport clubs.

Suggested for You

• Canoe and Kayak Rental Business Plan [Sample Template]
• eSports Team Business Plan [Sample Template]
• eSports Organization Business Plan [Sample Template]
• Batting Cage Business Plan [Sample Template]
• Sports Event Business Plan [Sample Template]

As a sport agent or agency, you are expected to work on behalf of sport clubs or athletes to promote their careers and run their sport business affairs. Basically, your job is to secure the best club, competitions, endorsements and sponsorship deals for your clients, for the best fee.

The truth is that a sports agency can be started in any country of the world as long as you have access to pool of athletes and sport clubs. If you have made up your mind to start a sports agency company, you are expected to map out strategies on how to a raise startup capital, how to network with key stakeholders, how to run the business, as well as make profits.

It might take you a month or so to come up with a workable business plan, however, you just have to do it. The truth is that your business plan is the blueprint with which you can successfully run your business and you are not expected to handle it with levity.

It is always advisable to contract the writing to professionals if you know you can’t possibly do it yourself. Bottom line is that, it would pay you a great deal to start and run your business with a good business plan in place. Here is a sample sports agency business plan template that can give you the needed direction to successfully start your sports agency.

A Sample Sports Agency Business Plan Template

1. industry overview.

Sports agency business is under the Celebrity and Sports Agents industry and this industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures.

Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

Over the five years to 2022, the Celebrity and Sports Agents industry is projected to grow due to continued increase in per capita disposable income and advertising expenditure. In addition, the continual popularity of major sporting events will ensure stability among the industry’s sports agents and clients.

As production studios cast more projects and consumers attend more sports games, agents and managers are expected to gain more revenue as their clients are able to leverage larger contracts.  Industry revenue is projected to increase at an annualized rate over the five years to 2022. Diversifying clientele Although the industry is expected to grow over the next five years, agents and managers will likely continue to dive

The Celebrity and Sports Agents industry is indeed a thriving and viable business in most countries of the world. Statistics has it that in the united states of America alone, the Celebrity and Sports Agents industry generates over $11 billion annually from more than 43,966 registered and licensed big celebrity and sports companies.

The industry is responsible for the employment of over 62,052 people. Experts project the music groups and artist industry to grow at a 4.3 percent annual rate. The companies holding the largest market share in the Celebrity and Sports Agents in the United States of America are Endeavor LLC and Creative Artists Agency LLC.

A recent report published by IBISWorld shows that the industry is in the mature phase of its life cycle. The industry experiences complete market acceptance, which is a key indicator of maturity, since music is a popular form of entertainment for most Americans.

The report indicated that over the 10 years to 2022, industry value added (IVA), a measure of the industry’s contribution to the overall economy, is expected to grow at an annualized rate of 1.9 percent. US GDP is forecast to grow at an annualized rate of 2.0 percent during the same time. The industry’s relatively stable value added is further evidence that, despite the changing nature of the industry, it remains a mature and stable segment of the economy.

One good thing about starting a sports agency business is that even if you decided to start it in the United States of America, your market will not be restricted to athletes and sport clubs in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your sports agency brand on the internet and you will be amazed at the rate athletes interested in signing under your management will be calling you from all parts of the world.

2. Executive Summary

Garry Bright® Sports Agency, Inc. is a registered sports agency business that intends having a footprint in the celebrity and sports agents industry. We have been able to secure a well – positioned office facility in Los Angeles – California and the office facility is located directly opposite StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Interestingly, the 125 – acre complex features state of the art stadiums and facilities for soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports hence it will be easier for us to work with athletes in different sports.

Garry Bright® Sports Agency, Inc. is going to engage in promoting our clients sporting careers. We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee. Part of our plans is to work towards becoming one of the leading sports agencies in the whole of Los Angeles – California and in the nearest future compete with the leaders in the industry.

We are quite aware that starting a standard sports agency business from the scratch requires reasonable capital base especially for promotion of athletes and sport clubs under your management, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

Our workers are going to be selected from a pool of talented and highly creative people with eyes for spotting raw talents in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company.

At Garry Bright® Sports Agency, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Garry Bright® Sports Agency, Inc. will be owned majorly by Garry Bright and his immediate family members. Garry Bright has a Degree: B.S. in Psychology from the University of California, Berkley. Aside from being a celebrated athlete on campus, he is a successful local soccer coach and he is a certified and licensed FIFA football agent.

3. Our Products and Services

Garry Bright® Sports Agency, Inc. is going to offer varieties of services within the scope of the Celebrity and Sports Agents industry in the United States of America. Our intention of starting our sports agency company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our goals.

Our business offerings are listed below;

• Managing athletes and sport clubs
• Career management services for athletes
• Licensing and contract services for athletes and sport clubs
• Other related sports agency services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 sports agencies in the United States of America.
• Our mission is to engage in promoting our clients’ sporting careers.
• We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee.
• We want to build a sports agency company that will become the number one choice for both athletes and sport clubs.

Our Business Structure

The fact that we are set to compete with other leading sports agencies in the United States of America means that we must build a business structure that can support our business goal. We will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. Below is the business structure that we will build Garry Bright® Sports Agency, Inc.;

• Chief Executive Officer

Legal Secretary

Athletes Manager

Admin and HR Manager

• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for drawing up contracts and other legal documents for the company
• Advise athletes and sport clubs accordingly before signing any contract
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Responsible for negotiating contracts and fees, finding and booking athletes for competitions, sponsorships deals and endorsements that match their career strategy, advising on career decisions, publicity and promotion, helping them on career decisions and managing media relations on their behalf
• Responsible for building a strong reputation for good client services, and attracting more high paying sponsorships and endorsement deals and contracts.
• Represent a roster of athletes and sport clubs, and cultivate relationships with the sports industry decision makers on their behalf. They will negotiate deals, and support and guide their clients’ careers.
• Keep up to date with what’s happening in the industry, and spend a lot of time establishing and maintaining relationships, using contacts to source clubs, competitions, sponsorship and endorsement deals for her clients.
• Promote her clients’ work, and will often be involved in liaison during the training sessions and preparation process. May also organize and negotiate contracts for release and publishing, and communicate with the press.
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advisory capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Garry Bright® Sports Agency, Inc. engaged the services of a professional in the area of consulting and business structuring to assist the organization in building a standard sports agency that can favorably compete in the industry.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Garry Bright® Sports Agency, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Garry Bright® Sports Agency, Inc.;

Our core strength lies in the power of our team and the location of our business. We have a team that can give our clients value for their money; a team that can effectively harness raw sporting talents in various sporting fields to become world – class athletes. We are well positioned and we know we will attract loads of clients from the first day we open for business.

As a new sports agency company, it might take some time for our organization to break into the market and attract some well – established athletes and sport clubs to sign under our agency; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The industry is anticipated to continue growing in line with prevailing consumer spending and the ever-rising popularity of sports in the United States and all across the world. This goes to show that the opportunities in the Celebrity and Sports Agents industry are massive and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the Celebrity and Sports Agents industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for athletes to promote themselves especially via social media platforms.

So also, just like any other business, another threat that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

Entrepreneurs that are venturing into the Celebrity and Sports Agents industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some sports agencies from declaring profits year in year out.

In time past, big-name sponsorship deals were enough to satisfy sports marketers. But in recent time, the trend shows that amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.

The trend in the Celebrity and Sports Agents industry is that most sports agencies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to sports agency business, there are no exemptions to who you can market your services to. There are loads of athletes and sport clubs out there who are interested in working under a well – structured sports agency company.

In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all our sports agency company is well accepted in the market place.

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the sports business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Garry Bright® Sports Agency, Inc. is launching a standard sports agency company that will indeed become the preferred choice for athletes in and around Los Angeles – California. This is because the location of our office makes us the first choice for athletes and sport clubs that make use of StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Another competitive advantage for Garry Bright® Sports Agency, Inc. is the quality and wealth of experience of its management team.

The management team comprises of professionals who have worked with some of the leading international brands in the Celebrity and Sports Agents industry. Our unique style of attracting gifted athletes also counts towards our advantage especially when it comes to competing with other sports agencies within the same category.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Garry Bright® Sports Agency, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract athletes that will sign under our brand. Garry Bright® Sports Agency, Inc. will generate income by offering the following services;

• Licensing and contract services for athletes

10. Sales Forecast

One thing is certain when it comes to sports; sports never dies and the demand for talented and skillful athletes will continue to grow. This goes to show that any sports agency that is known to always represent athletes will continue to attract talents.

We are well positioned to take on the available market in the United States of America and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the sports agency market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Garry Bright® Sports Agency, Inc., it is based on the location of our business and other factors as it relates to sports agency business startups in the United States;

• First Fiscal Year (FY1): $320,000
• Second Fiscal Year (FY2): $650,000
• Third Fiscal Year (FY3): $1.3 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our gifted and talented athletes and sport clubs and management style speaks for us in the market place; we want to build a standard sports agency company that will leverage on word of mouth advertisement from satisfied athletes.

Our business goal is to grow our sports agency company to become one of the top 10 sports agencies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but in the world stage as well.

Garry Bright® Sports Agency, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to athletes and key stakeholders in Los Angeles -California and other parts of the U.S.
• Advertise our business in relevant sports magazines, newspapers, TV and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local talent hunts for athletes, sporting competitions, tournaments, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialists to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Celebrity and Sports Agents industry by storm which is why we have made provisions for effective publicity and advertisement of our sports agency company. Below are the platforms we intend to leverage on to promote and advertise our sports agency company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant sports TV shows and radio programs
• Maximize our official website to promote our business and athletes under our management
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (sports online forums) to promote our business and athletes under our management.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our promotional materials and every of our staff member wears our branded shirts and caps at all time.

12. Our Pricing Strategy

When it comes to the sports agency line of business, you may not automatically start making money, as a matter of fact, you are expected to groom the athletes until they becomes popular and well-sought out for. With that, you will be able to agree on percentage of the fee paid to the athletes to play in tournaments, competitions, guest appearances, endorsements or sponsorship deals.

• Payment Options

The payment policy adopted by Garry Bright® Sports Agency, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Garry Bright® Sports Agency, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of achieving our aim of establishing a standard sports agency company. Essentially, these are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Garry Bright® Sports Agency, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring business consultant – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of lease for a small but standard office facility for 24 months – $50,000
• The cost for remodeling the office – $20,000
• The amount required for the promote our first set of athletes (sportsmen and sportswomen) and sport clubs – $50,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $250,000
• The cost for start-up inventory – $10,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of three hundred and fifty thousand dollar ($350,000) to successfully set up our sports agency company in Los Angeles – California.

Generating Funds/Startup Capital for Garry Bright® Sports Agency, Inc.

Garry Bright® Sports Agency, Inc. is owned and financed by Garry Bright. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Garry Bright® Sports Agency, Inc. is to ensure that we continue to make available sports men and women who are engaged in soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports, and deliver quality services. We are not going to relent in providing conducive environment for our workers.

We are quite aware that our athletes are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Garry Bright® Sports Agency, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Building of Music Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with athletes and key players in the sports industry: In Progress

Sports Club Business Plan Template & Guidebook

Whether you’re starting a sports club from scratch or expanding an existing one, having the right plan in place is essential for success. With the #1 Sports Club Business Plan Template & Guidebook, you have all the resources needed to create a detailed and comprehensive plan that will help you achieve your goals. From outlining strategies to mapping out financials, this template and guidebook provide everything you need to build a professional and effective plan that will help you guide your business towards success.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Sports Club Business [11 Steps]
• 25 Catchy Sports Club Business Names:

How to Write a Sports Club Business Plan in 7 Steps:

1. describe the purpose of your sports club business..

The first step to writing your business plan is to describe the purpose of your sports club business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a sports club business:

The mission of [XYZ] Sports Club is to promote physical, mental and emotional health through sports participation, create a safe and nurturing atmosphere for the community, and encourage the development of life skills such as teamwork and sportsmanship. We strive to provide high-quality programs and services that support the healthy lifestyle of our members, athletes and coaches.

2. Products & Services Offered by Your Sports Club Business.

The next step is to outline your products and services for your sports club business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your sports club business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your sports club business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your sports club business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a sports club business?

• Sports equipment and supplies
• Business licenses and permits
• Insurance policies
• Payment processing system
• Marketing materials
• Staffing requirements (contracts, wages, benefits)
• Membership management software or systems
• Facility rentals or use agreements (if applicable)

5. Management & Organization of Your Sports Club Business.

The second part of your sports club business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your sports club business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Sports Club Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a sports club business varies based on many different variables, but below are a few different types of startup costs for a sports club business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your sports club business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your sports club business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your sports club business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Sports Club Business Plans:

Why do you need a business plan for a sports club business.

A business plan for a sports club business is essential for laying out the structure and vision of the business, setting objectives and goals, assessing the potential risks and opportunities ahead, identifying any funding needs and developing a strategy to achieve success. It also provides an invaluable tool for obtaining financial support from banks or investors when necessary.

Who should you ask for help with your sports club business plan?

Depending on the specifics of your sports club and the scope of your business plan, you may need to seek out help from a variety of sources. This could include a lawyer who specializes in corporate law, an accountant, business consultant, or even an experienced mentor who is familiar with the industry. Additionally, many professional associations exist specifically to support sports clubs and organizations, so they can also provide valuable advice and resources to help you create an effective business plan.

Can you write a sports club business plan yourself?

Writing a sports club business plan is an intensive process that includes researching the local market, creating financial projections, understanding licensing and insurance requirements, and developing branding. It is best to rely on the expertise of a professional business plan consultant or seek the advice of your local Small Business Development Center to develop a comprehensive and accurate business plan.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

• Sample Plans

Sports Complex Business Plan

Are you planning to establish your own sports complex? Here's a sample business plan of a sports complex that you may refer to while writing your own plan. Further, you can download a free template to create an effective sports facility business plan.

Did you know: The sports and fitness market is booming with the growing awareness of health and fitness and increasing demand for recreational facilities?

This means, now is the perfect time to act and start a sports complex business you’ve been wanting to do for a while.

But before that, you'll need to create a solid business plan to make it thrive. It will help you attract potential investors and secure a business loan, as well as ensure a great launch. Need help getting your plan?

Don't worry; we'll help!

In this article, we’ve illustrated a real-world sports complex business plan sample that you may use as a reference to create an actionable business plan for your sports complex.

Sounds good? Let’s get started.

Sports complex business plan example

Drafting a comprehensive yet effective business plan will not only help you describe your business idea but also assist you in navigating the intricacies of running a sports complex.

So, let’s explore this sports complex business plan example and get valuable insights on how to prepare a professional business plan.

• Executive summary

VictoryZone Sports Complex is a premier sports & wellness facility situated in the heart of Dallas, Texas. Founded by Jordan Ellis, VictoryZone promotes health, wellness, and community engagement for individuals of all ages and levels.

Our sports complex provides state-of-the-art sports and a diverse range of fitness amenities. We primarily aim to become the leading sports complex in Dallas that offers a comprehensive and enriching sports experience.

Vision statement

Our vision is to be the leading sports complex in Dallas. We strive to focus on providing exceptional facilities and promoting a healthy and active lifestyle through professional staff and strong commitment.

Target market

We're committed to serving the various needs of the local community and surrounding areas. At VictoryZone, we target individuals and families in the Dallas area, sports units, schools, corporate clients, and fitness fans.

Our customer-focused approach ensures that we provide fitness services and wellness programs tailored to our member's specific needs and preferences. This will cultivate a strong sense of community and loyalty.

Unique selling points

VictoryZone Sports Complex offers

• An extensive selection of sports and fitness facilities
• High-quality sports and fitness equipment for optimal environment
• Community-focused atmosphere for individuals of all ages and skill levels
• Excellent service and effective training through skilled staff

Marketing Plan

At VictoryZone Sports Complex, we’ll implement both online and offline marketing strategies. It includes social media marketing, local advertising, partnerships, and community events, as well as targeted sales tactics.

In short, we’re looking to establish strong relationships and build a loyal customer base through all these efforts.

Financial Outlook

For VictoryZone Sports Complex, here, we've provided a clear and concise overview of the projected revenues, expenses, and net profits over the first 3 years of operation.

Besides that, we predict to reach the break-even point within the second year of operation, showing profitability increasing in subsequent years.

Company Overview

VictoryZone Sports Complex is a premier multi-sport complex, located at 2345 Victory Lane, Suite 100, Dallas, TX 75201, USA.

Our sports complex presents a comprehensive range of sports and fitness activities. It includes basketball & tennis courts, indoor soccer fields, a swimming pool, a fully equipped gym, and multipurpose rooms for group fitness classes and community events.

We take pride in providing a state-of-the-art sports and fitness environment for individuals of all ages and fitness levels.

Our top-notch facility operates as a Limited Liability Company (LLC). This will ensure flexibility in management and operations while offering liability protection for the owners.

Ownership structure

Structured as an LLC, VictoryZone Sports Complex is directed by the visionary leader Jordan Ellis. He has a decade of experience in sports management and fitness facilities. Jordan is committed to fostering health and wellness through VictoryZone.

Mission statement

At VictoryZone Sports Complex, we aim to deliver a state-of-the-art sports and fitness facility that fosters health, wellness, and community engagement for individuals of all ages and abilities.

Jordan Ellis is a passionate patron of health and fitness with a vision to build a premier sports facility in Dallas, Texas. Even, Jordan saw an opportunity to fill a gap in the market by realizing the increasing demand for high-quality sports and fitness facilities.

After that, Jordan laid the strong foundation for VictoryZone with his expertise in sports management and dedication to community wellness. The facility is designed in such a way that it caters to all ages and skill levels, from amateur athletes to professionals.

Short-term goals

We at VictoryZone have set ambitious yet achievable goals for establishing a strong foundation for success within the first year of operation. These short-term goals are

• Finish all the renovation tasks and equipment installations within the first 6 months.
• Acquire 500+ memberships within the first year through targeted marketing and effective promotions.
• Successfully launch various fitness classes and sports leagues within the first quarter.
• Host at least five community events within the first year for a strong local presence.

Long-term objectives

Our long-term goals focus on

• Reaching and maintaining our membership base of 2,000 within 3 years.
• Achieving annual revenue targets of $1,200,000 by the end of the third year.
• Exploring opportunities to open additional VictoryZone locations within 5 years.
• Continuously enhancing and diversifying our service offerings to satisfy evolving customer needs.

Industry and market analysis

With the increasing awareness of the benefits of physical fitness and wellness, the sports and recreation industry has experienced significant growth in recent years.

According to industry reports , the global fitness and recreational sports centers market size is projected to grow by $93.8 billion, resulting in a Compound Annual Growth Rate (CAGR) of 9.78% from 2023 to 2028.

Also, the market continues to rise in the United States as more and more individuals make healthier choices and seek preventive measures to avoid expensive medical treatments.

At VictoryZone Sports Complex, we primarily target a broad audience of all ages and fitness levels who are seeking a high-quality facility offering diverse fitness and sports activities.

• Gender: Both male and female
• Income level: Middle to high-income, corporate clients
• Education level: Teenagers and young adults to college graduates and professionals
• Occupation: Students, working professionals, homemakers, retirees
• Location: Dallas and nearby communities

Key competitors

1) Texas Health Fitness Center

Texas Health Fitness Center is well-known for its comprehensive wellness programs and medical fitness services. They have a healthy partnership with the Texas Health Resources network.

Strengths: 

• Strong integration with healthcare services
• Personalized fitness plans
• Medical-grade equipment

Weaknesses: 

• Doesn’t offer dynamic sports activities
• Doesn’t appeal to athletes or general fitness enthusiasts

2) Trophy Fitness Club

Trophy Fitness Club is one of the local chains of fitness centers in Dallas. It provides a unique fitness experience with its modern equipment, group fitness classes, and personal training sessions.

• Multiple convenient locations in Dallas
• Variety of fitness classes
• Strong community presence
• Limited to traditional gym services

3) Equinox Sports Club

Equinox Sports Club is a high-end fitness club in Dallas. It offers excellent group fitness classes, luxurious amenities, and a variety of wellness services.

• Luxurious facilities
• State-of-the-art equipment
• Strong brand reputation
• High membership fees
• Limited focus on community events & sports leagues

SWOT analysis for VictoryZone Sports Complex

Sales and marketing strategies

VictoryZone Sports Complex focuses on a robust marketing and sales strategy that includes digital and community-centric approaches to attract new members and retain an existing one.

The following are the key elements of our strategies:

Social media marketing

We utilize social media platforms (Instagram, Facebook, and Twitter) to highlight our top-notch facilities and member success stories. We even regularly update content (photos, videos, and testimonials) as well as promote upcoming events and classes.

Professional website & SEO

We have a professional website, optimized for search engines to draw organic traffic. It features clear information about our services and  booking system. Also, we regularly publish blog posts and fitness resources to provide helpful content and improve search engine rankings.

Email marketing

We've implemented targeted email marketing campaigns to keep our members aware of the new classes, special events, and exclusive offers. Further, we publish monthly newsletters to maintain community engagement.

Local advertising

Our sports complex invests in local advertising like newspapers, radio, and billboards. This will help us reach a broader audience in the Dallas area. We also offer initial discounts and free membership trials to attract new clients and encourage them to take advantage of our facilities.

Partnerships and events

Moreover, we collaborate with local businesses, schools, and community organizations to host sports events, wellness programs, and community events. We also participate in local fairs, charity runs, and community sports events to support the local community and raise brand awareness.

Sales tactics

We offer special introductory rates, free trial memberships, and corporate packages to attract potential members and promote VictoryZone. Besides that, we conduct referral programs and give incentives to current members who refer friends and family. This will encourage word-of-mouth marketing.

Services offered

At VictoryZone Sports Complex, we offer a wide range of services that cater to different community segments, such as individual fitness enthusiasts, corporate clients, and youth sports programs.

Here's a detailed list of each service offering:

1) Membership plans

Our sports complex involves a flexible membership plan that grants access to all facilities, from basketball courts and indoor soccer fields to a swimming pool and a state-of-the-art gym.

Types of memberships:

• Individual memberships
• Family memberships
• Student and senior memberships

2) Court and field rentals

We offer high-quality, well-maintained courts and fields for rental. Generally, it's available for hourly rental and suitable for basketball, soccer, and other sports.

• Full-size basketball courts for pick-up games, leagues, and tournaments
• Indoor soccer fields for casual games, team practices, and leagues
• Even adaptable for various sports and activities

3) Fitness classes

VictoryZone Sports Complex provides a variety of group fitness classes for all ages and skill levels.

Class types:

• Muscle building
• Aerobics and cardio

4) Corporate wellness programs & events

We arrange tailored programs designed to promote health & wellness among corporate employees.

Program features:

• Wellness workshops
• On-site or virtual fitness classes
• Team-building activities

5) Youth sports leagues and training programs

We organize age-specific leagues and skill development programs for different age groups.

Programs offered:

• Basketball leagues
• Soccer training
• Summer camps

6) Additional services

VictoryZone Sports Complex will provide its users with other features and services, including

• Full-service locker rooms (for both men and women)
• A large childcare area
• Food and beverage services
• Organization and management

Our sports complex, VictoryZone, is registered as a Limited Liability Company (LLC). This kind of legal structure provides flexibility in operations and management while giving liability protection to the owners.

Key management team members

1) Jordan Ellis, Owner and CEO

Jordan Ellis is a dynamic and visionary leader behind VictoryZone Sports Complex. He holds a master's degree of science in Sports Management from the University of Texas at Austin. He oversees the overall strategic direction and operations of the sports complex.

2) Jamie Lee, General Manager

Jamie Lee is an experienced facility manager, She has a strong background in facility management and customer service. She is responsible for the smooth and efficient functioning of sports and fitness complexes.

3) Chris Martinez, Fitness Director

Chris Martinez is a certified fitness expert. He oversees the development and implementation of all fitness programs at VictoryZone. He also ensures high-quality programming and personalized training for all skill levels.

4) Megan Brown, Marketing Manager

Megan Brown has years of experience in digital marketing and community engagement. He focuses on brand awareness and builds strong relationships within the Dallas community.

5) Jill Gordon, Operations Manager

Jill Gordon is an operations manager, responsible for the day-to-day business operations. She ensures a seamless experience for all members and visitors.

Organizational chart

• Operations plan

At VictoryZone Sports Complex, our operating hours will be from 5:00 AM to 10:00 PM on weekdays, and 6:00 AM to 8:00 PM on weekends.

Further, we ensure the smooth functioning of our facility, from staffing and training to customer services and reaching operational milestones.

Staffing requirements

Our sports complex will hire a mix of part-time and full-time employees. It will include front desk staff, maintenance crew, personal trainers, fitness instructors, and administrative personnel.

Facility operations

At our facility, we will maintain a clean, safe, and welcoming environment. Regular maintenance schedules will be performed to ensure all the equipment and security systems are in top condition.

We strictly follow safety protocols and emergency procedures for the well-being of the key managers and staff members.

Customer service

Our dedicated customer service team will be available to assist members by helping them with their inquiries, bookings, and any concerns. This will ensure a high level of customer satisfaction.

We'll complete our facility renovations, hire and train staff, as well as implement initial marketing campaigns in the pre-opening phase. Also, we're looking to host a grand opening event, activate membership drives, as well as start fitness classes and personal training sessions. We even focus on member retention, raise marketing efforts, present new programs, and organize community events.

Financial plan

To ensure our stakeholders are well-informed, we have laid out a comprehensive analysis of VictoryZone's projected financial statements.  This will demonstrate its financial viability and sustainability.

Profit and loss statement

Our sports complex is making a good profit in the first 3 years of operation. Here's a yearly analysis of anticipated revenues, expenses, and net profit:

Cash flow statement

VictoryZone Sports Complex’s projected cash inflows and outflows are summarized in the following table:

Balance sheet

Our projected balance sheet gives a clear snapshot of our sports complex's financial health, including assets, liabilities, and equity.

Break-even analysis

The Break-even analysis estimates the total revenue needed to cover all the fixed and variable costs of our sports complex. This will ensure that our business doesn’t operate at a loss.

Funding needs

At VictoryZone Sports Complex, we currently need a total of $500,000 in funding to cover initial startup costs. This will include the facility renovation cost, staff salaries, equipment purchases, marketing expenses, and working capital for the first year.

Download the sports complex business plan template

Ready to start writing your sports complex business plan? Need help with that? Look no further; here you can download our free sports complex business plan template PDF and get started.

This advanced business plan template provides easy-to-follow guides and examples to help you create a solid business plan for your sports facility. You can also modify it as per your specific needs.

→ Download Now: Sport Complex Business Plan Template

With this business plan example, you now understand how to create a solid business plan for your sports complex.

However, preparing an investment-ready business plan isn’t always easy. You'll need to consider multiple aspects of your business while writing a plan. This is especially true when you’re new to planning.

But not to worry; consider using an AI business plan generator . It will help you draft your customized plan more effectively within just a few minutes!

Get Your Business Plan Ready In Minutes

Answer a few questions, and AI will generate a detailed business plan.

Generate your Plan

Frequently Asked Questions

How do I gather information for my sports complex business plan?

If you want to gather information for your sports complex business plan, you must:

• Conduct a detailed market analysis to easily understand your target audience, competitors, and industry trends.
• Engage with the local community to identify their needs and preferences, as well as get valuable insights from surveys and interviews.
• Gather financial information like potential costs, funding resources, and revenue projections to create realistic financial forecasts.
• Assess potential areas for your sports complex along with the accessibility, demographics, and proximity to other sports facilities.

What should I include in my initial business plan draft?

You should include the following key elements in your initial business plan draft:

• Business description
• Market analysis
• Products or service offerings
• Sales and marketing strategy
• Financial projections

What steps should I take after completing my business plan?

After completing your business plan, you should follow these steps:

• Carefully review and revise your plan to check if there are any business plan mistakes or inconsistencies.
• Do any necessary modifications and finalize your document, which is well-organized and polished.
• Tailor your business plan to meet the needs of potential investors, lenders, or stakeholders.
• Consider implementing your plan into action and launch a successful sports complex.
• Regularly revisit your business plan to keep track of your progress.

How can I use my business plan to secure funding?

• Research and identify potential investors, lenders, or other funding options that might align with your goals.
• Present your customized business plan that outlines your business's key aspects relevant to each potential funding source.
• Craft detailed, realistic financial projections to illustrate your sports complex's profitability and sustainability.
• Highlight your team's expertise and experience that showcase your ability and build confidence in potential lenders.

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

Follow Vinay Kevadiya

Related Sample Plans

Flower Shop Business Plan

Yoga Studio Business Plan

Jewelry Business Plan

The quickest way to turn a business idea into a business plan

How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

Expert business plan and financial models

Indoor Soccer Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful indoor soccer business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your indoor soccer business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an indoor soccer business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the recreation industry, this guide, complete with a business plan example, lays the groundwork for turning your indoor soccer business concept into reality. Let’s dive in!

Our Indoor Soccer business plan is designed to comprehensively cover all essential elements required for a well-rounded strategic approach. It details the operational structure, marketing strategies, market dynamics, competitive landscape, management team, and financial projections for the indoor soccer facility.

• Executive Summary : Provides a snapshot of our Indoor Soccer facility’s business idea, market study, team leadership, and financial approach.
• Facility & Location: Discusses the facility’s layout, features, and why its location is beneficial for soccer enthusiasts.
• Membership & Booking: Outlines the types of memberships available, booking process, and additional services like coaching and equipment rental.
• Key Stats: Offers data on the indoor soccer market size , growth trends, and important figures.
• Key Trends: Points out emerging trends in indoor soccer and recreational sports.
• Key Competitors: Evaluates nearby indoor soccer facilities and what sets ours apart.
• SWOT : Analysis of strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Tactics for promoting the facility and keeping members engaged.
• Timeline : Important steps and goals from the opening to the end of the first year.
• Management: Shares info about the people running the Indoor Soccer facility and their roles.
• Financial Plan: Forecasts our facility’s financial outcomes over five years, including income, profits, and costs.

Indoor Soccer Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your indoor soccer facility’s business plan, providing a succinct overview of your venue and its offerings. It should outline your market positioning, the variety of indoor soccer services and related activities you offer, its location, dimensions, and a brief on daily operations. 

This section should also delve into how your indoor soccer business will carve its niche in the local market, including an analysis of direct competitors in the vicinity, identifying who they are, along with your facility’s unique selling points that set it apart from these competitors.

Moreover, it’s important to include information about the management and co-founding team, outlining their roles and how their expertise will contribute to the facility’s success.

Additionally, a summary of your financial projections, including anticipated revenue and profits over the next five years, should be included to offer a clear view of your indoor soccer business’s financial outlook.

Indoor Soccer Business Plan Executive Summary Example

Business Overview

Your executive summary’s  business overview  should clearly present essential details about your indoor soccer facility, including the business name, location, and a summary of operations. This section is key to introducing your business and highlighting what sets it apart from the competition.

Your  unique selling proposition  ( USP ) is crucial for differentiating your indoor soccer facility from others. This could be your state-of-the-art equipment, exceptional coaching staff, or innovative membership packages. The USP should capture the interest of your  target audience  and demonstrate the unique value your business offers to the soccer community.

Example: “Indoor Soccer Haven” is strategically located in the heart of City Central, encompassing a 20,000 sq. ft. area equipped with professional-grade indoor soccer fields and top-tier artificial turf. Our facility stands out by offering flexible booking through a user-friendly online platform, comprehensive training programs led by certified coaches, and diverse membership options catering to various community segments, including corporate groups and students.

Market Overview

The market overview should outline the size, growth trends, and dynamics of the indoor soccer facility industry. Highlight the industry’s current growth phase, participant numbers, and key  market trends  that could impact your business, such as digital integration and a focus on health and safety protocols.

Discuss the  competitive landscape , pinpointing major  competitors and describing how your indoor soccer  facility distinguishes itself in this environment. This could be through superior facilities, unique programming, or community engagement initiatives.

Example: With over 3,400 soccer fields nationwide and 5.2 million participants, the indoor soccer industry in the US is thriving. “Indoor Soccer Haven” faces competition from both specialized indoor arenas and multipurpose sports complexes within a 10-mile radius. However, our emphasis on high-quality facilities, advanced performance tracking, and a broad range of inclusive programs sets us apart, catering to a growing demand for specialized indoor soccer experiences.

Management Team

The expertise and background of your management team are invaluable to your business. Highlight the key qualifications and experiences of team members, such as a manager’s extensive background in sports management or a coach’s professional soccer experience.

This section should build credibility and assure potential investors of your indoor soccer business’s capability to succeed.

Example: “Indoor Soccer Haven” is led by founders Jordan Ellis and Taylor Kim. Jordan, with a Master’s in Sports Management, brings strategic oversight and a passion for soccer, while Taylor, a former professional soccer player, oversees operations, ensuring top-notch player experiences and high safety standards.

Financial Plan

Your financial plan should succinctly outline financial goals and projections, such as revenue targets and profit margins, providing a clear picture of your indoor soccer business’s financial future.

Example: “Indoor Soccer Haven” targets $880,000 in annual revenue with a 15%  EBITDA  margin by 2028. Our strategy includes scaling up through strategic marketing, community engagement, and hosting tournaments and events, driving membership growth and increasing utilization rates, positioning us for profitability and a leading role in the indoor soccer community.

For an Indoor Soccer Business, the Business Overview section can be efficiently divided into 2 main slides:

Facility & Location

Briefly describe the facility’s physical setup, emphasizing its design, functionality, and the engaging atmosphere it provides for players and spectators.

Mention the facility’s location, highlighting its accessibility and the convenience it offers, such as proximity to community centers or ease of parking. Explain why this location is strategically chosen to attract your target clientele, which may include soccer enthusiasts, local leagues, and families looking for recreational activities.

Membership & Booking

Detail the range of services and activities offered, from casual pick-up games and league tournaments to soccer clinics and private coaching sessions.

Outline your pricing strategy , ensuring it reflects the value of the facilities and services provided and aligns with the market you’re targeting. Highlight any membership options, online booking capabilities, or loyalty programs that provide added value to your customers, encouraging consistent engagement and community loyalty.

Industry size & growth

In the Market Overview of your indoor soccer business plan, begin by examining the size of the sports facility industry, specifically focusing on indoor soccer, and its growth potential. This analysis is essential for grasping the market’s breadth and identifying opportunities for expansion.

Key market trends

Continue by discussing recent market trends , such as the growing interest in community and recreational sports, the rise of youth and adult soccer leagues, and the increasing demand for year-round training facilities due to unpredictable weather conditions. For instance, highlight the demand for facilities that offer not just playing space but also training programs, events, and tournaments, alongside the rising popularity of health and fitness activities.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your indoor soccer business in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your indoor soccer’s unique selling points, essential for differentiating your business in a competitive market.

In addition, competitive analysis is integral to laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Indoor Soccer Industry

The initial step in conducting a competitive analysis is to identify who your competitors are. Start by listing local indoor soccer facilities and sports complexes that offer soccer.

If your business is focused on providing high-quality turf and advanced training programs, your direct competitors include other indoor soccer facilities that promote similar offerings, as well as larger sports complexes that may offer a variety of sports including soccer. It’s important not to forget about indirect competitors such as outdoor soccer leagues or other sports facilities that might attract your  target audience .

Utilize online tools such as Google Maps to understand the geographical spread of these competitors. Platforms like Yelp and TripAdvisor can provide customer reviews and ratings, offering a window into the  strengths and weaknesses  of your competitors. For example, if a number of reviews highlight the state-of-the-art equipment and friendly staff at “Premier Indoor Soccer,” this indicates a strong competitor.

Indoor Soccer Competitors’ Strategies

Understanding the strategies of your competitors encompasses several areas:

• Facilities and Amenities:  Review the quality and range of facilities provided. If “City Soccer Arena” is popular for its high-end turf and player lounges, this indicates a trend towards premium indoor soccer experiences.
• Training Programs:  Look into the training programs they offer. A facility known as “Youth Soccer Academy” that specializes in youth development programs might cater to a different segment than one that offers adult leagues and casual play.
• Pricing Structure :  Examine how your fees compare with those of your competitors. Are your membership plans and drop-in rates competitive with those of “Affordable Soccer Complex,” or do they align more with upscale facilities like “Elite Soccer Club”?
• Marketing Strategies :  Observe how competitors market their facilities and programs. Do they have a robust online presence, or do they focus on partnerships with local schools and community organizations?
• Customer Experience:  Evaluate the overall customer experience. A facility like “Community Soccer Hub” might be renowned for its welcoming environment and community events, which can enhance customer loyalty.
• Operational Efficiencies:  Note if competitors are leveraging technology or innovative practices to improve booking, scheduling, and customer management, similar to “SoccerTech Center” with its user-friendly app.

What’s Your Indoor Soccer Business’s Value Proposition

Reflect on what makes your indoor soccer business stand out. Perhaps you offer exclusive training clinics with professional players, or maybe your facility includes amenities like a café and pro shop that aren’t found elsewhere in your area.

Identify potential market opportunities through customer feedback and trends within the sports industry. For instance, a rising interest in youth soccer development programs or adult fitness leagues could be a niche if competitors are not fully catering to these demands.

Also, consider the location of your business: An indoor soccer facility in an urban setting might focus on providing flexible scheduling for busy professionals, whereas a facility in a suburban area might emphasize family-oriented programs and leagues.

First, conduct a SWOT analysis for the indoor soccer business, highlighting Strengths (such as high-quality facilities and diverse program offerings), Weaknesses (including potential high operational costs or seasonal fluctuations in demand), Opportunities (for example, a growing interest in soccer in the United States and potential partnerships with local schools and organizations), and Threats (such as new competitors entering the market or changes in community sports preferences).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain players and teams through targeted advertising, promotional events, engaging social media presence, and community involvement. Consider partnerships with local businesses, schools, and soccer clubs to increase visibility and engagement.

Marketing Channels

Utilize diverse marketing channels to promote your indoor soccer business, engage with potential players and spectators, and drive foot traffic to your facility.

Digital Marketing

Harness the power of digital platforms:

• Social Media:  Utilize platforms like Instagram and TikTok to showcase thrilling game highlights, player stories, behind-the-scenes footage, and upcoming events. Encourage user-generated content by sharing player posts and testimonials.
• Email Marketing:  Develop an email list through registrations or promotions. Send newsletters highlighting league updates, upcoming tournaments, coaching tips, and special offers.
• Website and SEO:  Maintain a user-friendly website showcasing facility amenities, league schedules, pricing, and online registration options. Optimize for local SEO to ensure visibility for individuals seeking indoor soccer facilities in your area.

Local Advertising

Engage with the local community:

• Flyers and Local Print:  Distribute flyers at schools, community centers, and local sports stores. Advertise in local newspapers or sports-related publications.
• Community Engagement:  Host free soccer clinics, sponsor local youth teams, or organize tournaments to connect with aspiring players and their families.
• Partnerships:  Collaborate with schools, local businesses, and sports clubs to offer joint promotions or sponsorships that elevate brand visibility.

Promotional Activities

Incentivize participation and loyalty:

• Special Offers:  Introduce seasonal promotions like ‘Spring Soccer Camp Discounts’ or ‘Summer League Early Bird Registration’. Offer first-time player discounts to encourage trial.
• Rewards Programs:  Implement a rewards system where players earn points for game attendance, goals scored, or team victories, redeemable for free games or merchandise.
• Referral Programs:  Encourage existing players to refer friends by offering discounts on league fees or merchandise for successful referrals.

Sales Channels

Optimize  sales channels  to maximize revenue and enhance the customer experience within your indoor soccer business.

League and Event Sales

Maximize revenue during league seasons and events:

• Additional Services:  Offer additional services like coaching clinics, birthday party packages, or corporate team-building events alongside league registrations.
• Merchandise Sales:  Sell soccer gear, jerseys, equipment, and branded merchandise within the facility or through an online store.
• Event Hosting:  Rent out the space for tournaments, camps, or corporate events, providing added revenue streams.

Online Booking and Sales

Streamline bookings and purchases:

• Online Registration:  Implement an easy-to-use online registration system for leagues, camps, and events. Offer incentives like early bird discounts for online registrations.
• E-Commerce:  Sell merchandise, memberships, and event tickets through your website, allowing convenient access for players and spectators.

Membership and Loyalty Programs

Foster long-term relationships:

• Membership Options:  Introduce membership packages that offer exclusive benefits such as discounted league fees, priority access to field bookings, free coaching sessions, or merchandise discounts. Tailor membership tiers cater to various player segments – from casual players to dedicated enthusiasts.
• Loyalty Rewards:  Develop a comprehensive loyalty program that rewards frequent players for their engagement. Implement point-based systems where points can be earned through game participation, social media interactions, referrals, or special achievements. 

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the indoor soccer facility’s opening, marketing efforts, player and team registration, and expansion objectives, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the indoor soccer business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the indoor soccer business toward its financial and operational goals.

For your indoor soccer business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your indoor soccer business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your indoor soccer business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Related Posts

Movie Theater Business Plan Template & PDF Example

Nightclub Business Plan Template & PDF Example

Paintball Business Plan Template & PDF Example

Privacy overview.

Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

You’ve come to the right place to create your Indoor Sports Complex business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Indoor Sports Complexes.

Below is a template to help you create each section of your Indoor Sports Complex business plan.

Executive Summary

Business overview.

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. The outdoor basketball court complex was a strong business that conformed to the needs of the community; however, the weather was often inclement, which would shut the complex for days at a time.

With this background in mind, Thom and Nate studied the most advantageous places in the U.S. to start an indoor sports complex and realized that Fairbanks, Alaska, with freezing temperatures most of the year, would be the perfect location for their new venture. Elite Sports Indoor Complex was formed in 2022 and is in the final six months of preparation prior to launch.

Product Offering

The following are the services that Elite Sports Indoor Complex will provide:

• Climate-controlled environment for a wide range of sports
• Advanced sports-training programs
• Mom workout sessions: free childcare
• Recreational activities for children ages 4-12
• Free use of facilities for customers ages 60+
• Swimming pools and spas with heated water
• Family packages at yearly discounts
• Available for private parties and events

Customer Focus

Elite Sports Indoor Complex will target residents and families in Fairbanks, Alaska. They will also target private and public sports teams. They will target individuals looking for sports training. They will target women with children. They will target families and seniors. They will target swimmers and those who use spas for health and healing purposes. They will target party planners and event coordinators. They will target those who live within a 30-mile radius of Fairbanks, Alaska.

Management Team

Elite Sports Indoor Complex is a startup indoor sports complex located in Fairbanks, Alaska. The company is founded by Thom Goodson and Nate Gregory, business owners of a former outdoor basketball court complex located in Annapolis, Maryland. Thom Goodson and Nate Gregory formed their basketball business in 2002 and sold it at a profit in 2019. They have recruited Ellie Nielson to be the Administrative Director for the Elite Sports Indoor Complex.

Thom Goodson graduated from the University of Maryland with a degree in Business Finance and Law. He will co-own the Elite Sports Indoor Complex with Nate Gregory, a former business partner in an outdoor basketball court complex in Annapolis, Maryland. Thom will be the President of the Elite Sports Indoor Complex and will oversee client relations and new business development.

Nate Gregory is a co-owner of the Elite Sports Indoor Complex with Thom Goodson. He graduated from the University of Maryland with a degree in Business Management. His role will be the Vice President of the Elite Sports Indoor Complex and will oversee operations and human resources for the company.

Ellie Nielson, a graduate of University of Alaska, will take on the role of Administrative Director for the Elite Sports Indoor Complex, where she will schedule all classes, events, trainings, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Success Factors

Elite Sports Indoor Complex will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Elite Sports Indoor Complex
• Full and varied sports courts, including soccer arena and baseball/football fields
• Comprehensive array of services available for individual or family members.
• Reasonable pricing of packages and discounts for families
• Advanced technology-driven sports equipment and security systems

Financial Highlights

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its Elite Sports Indoor Complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Elite Sports Indoor Complex.

Company Overview

Who is elite sports indoor complex.

Elite Sports Indoor Complex is a newly established, full-service indoor sports complex in Fairbanks, Alaska. Elite Sports Indoor Complex will be the most reliable, cost-effective, and efficient choice for residents in Fairbanks and the surrounding communities. Elite Sports Indoor Complex will provide a comprehensive menu of sports courts, games, and recreational services for any resident to utilize. Their full-service approach includes a comprehensive array of sports choices and recreational activities.

  Elite Sports Indoor Complex will be able to serve hundreds of residents in Fairbanks. The team of professionals are highly qualified and experienced in sports, games and sports training. Elite Sports Indoor Complex removes all the headaches and issues of attempting to play sports outdoors in the Fairbanks weather, while ensuring all the solutions are effectively captured within the Elite Sports Indoor Complex.

Elite Sports Indoor Complex History

Since incorporation, Elite Sports Indoor Complex has achieved the following milestones:

• Registered Elite Sports Indoor Complex, LLC to transact business in the state of Alaska.
• Has a contract in place at one of the offices near the courts and will set up its 10,000 square foot office space.
• Reached out to numerous contacts to include Elite Sports Indoor Complex in their memberships.
• Began recruiting a staff of twenty and additional office personnel to work at the Elite Sports Indoor Complex.

Elite Sports Indoor Complex Services

The following will be the services Elite Sports Indoor Complex will provide:

Industry Analysis

The indoor sports complex industry is expected to grow over the next five years to over $2.5 billion. The growth will be driven by an increased number of users who choose to play sports in inclement winter or summer weather. The growth will be driven by individuals who choose to play sports after normal work hours. The growth will be driven by individuals who are conscientious about healthy living and activities. The growth will also be driven by the amenities offered, such as spas and childcare services. Costs will likely be reduced as solar paneling contributes to much lower utility charges. Costs will likely be reduced via sustainability practices that result in lower garbage costs.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Elite Sports Indoor Complex will primarily target the following customer profiles:

• Residents of Fairbanks, Alaska
• Public and private sports teams
• Families seeking memberships
• Party planners and event coordinators

Competitive Analysis

Direct and indirect competitors.

Elite Sports Indoor Complex will face competition from other companies with similar business profiles. A description of each competitor company is below.

University of Alaska – Indoor Swimming Pools

The University of Alaska is located in Fairbanks, Alaska. The university decided to add an indoor swimming pool complex in 1988, due to the increased need for swim teams and swim practice during freezing weather conditions that limited availability to the outdoor pools. The university has since opened the pools to the public during the hours the teams are not using the pools.

The three indoor swimming pools include two heated spas in a climate-controlled environment. One swimming pool is an Olympic-sized pool with lane indicators, one is a pool designed for pool training and activities, and one is designated as a lap pool. The family memberships available are very reasonably-priced, with the only drawback of the pools being closed for public use during competition swimming and during practices for the various swim teams.

Fairbanks Parks & Recreation Indoor Courts

The Fairbanks Parks & Recreation panel determined in 2006 that indoor tennis, squash, and racquetball courts would be advantageous to the community overall. As a result, eight tennis courts, 4 squash courts and 6 racquetball courts were built for public use. The courts are available 24 hours a day for a nominal fee per play. The sports courts do not include locker or shower rooms, nor are there other facilities other than the check-in counter.

Residents and families are encouraged to use the indoor courts, although in 2022 repair and replacement of the tennis courts was initiated due to deterioration of the surface, and the replacements are not yet complete. The racquetball courts remain in use and, although the surface flooring is in good condition, the majority of tennis players have reverted to racquetball while waiting for the flooring to be replaced; therefore, there are only a limited number of reservations available on the crowded court schedules.

Recreation Island Ultimate Sports

The tropic-themed Recreation Island Ultimate Sports company is owned and operated by Lance Baker, a former National Football League player. His staff of ten employees oversees the football, baseball and other fields and courts. Included in the family area is a frisbee course, volleyball courts and other activities, along with sports training equipment and sports classes. The private membership fees at the Recreation Island Ultimate Sports are reasonable; however, the fields are outdoors, allowing for limited play during the winter months, if at all. The popular fields are highly utilized during the summer months and are open 24-hours per day with the sun exposure continuing through almost a full 24-hours. Recreation Island Ultimate Sports offers classes for children and team sports for the entire family. Childcare is included for ages through 5 years old.

Competitive Advantage

Elite Sports Indoor Complex will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Elite Sports Indoor Complex will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of classes, services and training courses.
• Unbeatable pricing for memberships; they will offer the most reasonable pricing in Fairbanks.

Promotions Strategy

The promotions strategy for Elite Sports Indoor Complex is as follows:

Word of Mouth/Referrals

Elite Sports Indoor Complex is an exciting, new concept for the city of Fairbanks and its residents. As such, word of mouth information has followed the complex since before construction commenced, with excited potential members waiting for the complex to be built to completion. Residents of Fairbanks are spreading the word of Elite Sports Indoor Complex beyond the city and into the outlying regions.

Print Advertising

One month prior to launch, Elite Sports Indoor Complex will send a brochure to every resident and business within the city of Fairbanks. The brochure will outline all the services, classes, amenities and sports available within the private club and will also detail the discounted pricing offered during the first two months. The regular pricing will resume after the initial two months of business.

Website/SEO Marketing

Elite Sports Indoor Complex will fully utilize their website. The website will be well organized, informative, and list all the fields, courses, classes and services that Elite Sports Indoor Complex provides. The website will also list their contact information and list their available membership packages and rates. The website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “indoor sports” or “sports courts near me”, Elite Sports Indoor Complex will be listed at the top of the search results.

The pricing of Elite Sports Indoor Complex will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Elite Sports Indoor Complex. Operation Functions:

• Thom Goodson will be the co-owner and President of the company. He will oversee all new business development and manage client relations.
• Nate Gregory will be the co-owner and Vice president of the company. His role will be to oversee operations and the human resources department of the sports complex. Jay and Nate have spent the past year recruiting the following staff:
• Ellie Nielson will take on the role of Administrative Director for the complex. She will schedule all classes, events, training, and private venue engagements. She will set the times/dates for all classes and oversee the physical condition of the complex.

Milestones:

Elite Sports Indoor Complex will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Elite Sports Indoor Complex
• 6/1/202X – Build list for prospective memberships at Elite Sports Indoor Complex
• 6/15/202X – Begin networking at community events
• 6/22/202X – Begin moving into Elite Sports Indoor Complex
• 7/1/202X – Elite Sports Indoor Complex opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Elite Sports Indoor Complex are the fees they will charge to members for their use of the indoor sports complex and the services provided.

The cost drivers will be the overhead costs required in order to staff Elite Sports Indoor Complex. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Elite Sports Indoor Complex is seeking $200,000 in debt financing to launch its indoor sports complex. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the brochures and membership drive. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Members Per Month: 650
• Average Revenue per Month: $195,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Indoor Sports Complex Business Plan FAQs

What is an indoor sports complex business plan.

An indoor sports complex business plan is a plan to start and/or grow your indoor sports complex business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Indoor Sports Complex business plan using our Indoor Sports Complex Business Plan Template here .

What are the Main Types of Indoor Sports Complex Businesses? 

There are a number of different kinds of indoor sports complex businesses , some examples include: Indoor sport courts, Indoor field arenas, Indoor pool and water play parks, and Indoor gymnastics complex.

How Do You Get Funding for Your Indoor Sports Complex Business Plan?

Indoor Sports Complex businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Indoor Sports Complex Business?

Starting an indoor sports complex business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Indoor Sports Complex Business Plan - The first step in starting a business is to create a detailed indoor sports complex business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your indoor sports complex business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your indoor sports complex business is in compliance with local laws.

3. Register Your Indoor Sports Complex Business - Once you have chosen a legal structure, the next step is to register your indoor sports complex business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your indoor sports complex business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Indoor Sports Complex Equipment & Supplies - In order to start your indoor sports complex business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your indoor sports complex business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

ZenBusinessPlans

Home » Sample Business Plans » Sports

How to Write an Indoor Sports Complex Business Plan [Sample Template]

Are you about starting a sports complex? If YES, here is a complete sample indoor sports complex business plan template & feasibility study you can use for FREE . The real deal in starting a sport facility business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, golf course, tennis court, basketball court, track and field facility and enough parking space.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your indoor soccer facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your indoor soccer facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches.

A Sample Indoor Sports Complex Business Plan Template

1. industry overview.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your sport facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches. The Sports and Recreation Facilities Operation industry is indeed an active industry, players in the industry are basically involved in running indoor or outdoor sports and physical recreation venues, grounds and facilities et al.

It is important to state that the industry does not include businesses such as health centers, fitness centers or gyms et al. The industry is driven by increasing consumer spending on attending sports events and higher participation rates in organized sports especially at community levels.

In recent time, the industry has experienced steady growth in the last five years due to steadily rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

The Sports and Recreations Facility industry is indeed a very large industry and pretty much thriving in all parts of the world – especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 1,579 licensed and registered sports and recreations facilities including those who are into franchising responsible for employing about 14,644 employees and the industry rakes in a whooping sum of $1bn annually with an annual growth rate projected at 1.2 percent.

Over and above, starting a sport and recreation facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the sport complex and also cash required to equip the facility to meet the standard expected by potential users of sport complex.

2. Executive Summary

Mike Clarkson Sport Complex is a standard and well equipped sports and recreations facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a capacity to participate in any sporting event or their choice, stay fit by exercising regularly and maintaining a healthy lifestyle.

We have been able to secure a standard in a central and easy to locate location in Asheville. Our sport complex facility has a standard soccer pitch, track and field facility and a standard Olympic size swimming pool and a standard indoor basketball court. We are well equipped to services the whole of the community as well as visitors and travelers.

Mike Clarkson Sport Complex is going to become the number one family – focused sports and recreation facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our sport complex has enough parking space to accommodate more than the numbers of customers (sports participants and spectators) we will accommodate per time.

We undertook a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to start our sport and recreation facility. As a matter of fact, our major aim of starting Mike Clarkson Sport Complex is to encourage people to participate in sports and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our sport complex is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled in our fitness center or groups who would want to make use of our sport complex for trainings and games.

Mike Clarkson Sport Complex will be opened 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym and fitness center.

Mike Clarkson Sport Complex is a family owned business with support from the State of North Carolina. The business will be managed by Mike Clarkson, he has well over 15 years of experience as a leading community athletics coach in the United States of America working with top athletes who have gone ahead to win Olympic medals for the United States of America.

3. Our Products and Services

Mike Clarkson Sport Complex is in the sports business to provide sports and recreation facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who make use of our sport complex or enrolled in our gym and fitness center will definitely derive huge value for their money.

These are the services and amenities that will be made available to our clients;

• Oval ground operation
• Athletic field, football field, cricket ground and stadium operation
• Basketball and netball court and arena operation
• Bowling alley operation
• Bowling green operation
• Golf course and practice range operation
• Ice-skating and roller – skating rink operation
• Squash court operation
• Swimming pool operation
• Tennis court operation
• Rectangular field operation
• Golf course operation
• Indoor facility operation
• Other facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Mike Clarkson Sport Complex is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.
• Our mission for establishing Mike Clarkson Sport Complex is to create a movement in the community that supports total engagement in sporting activities, health and fitness and to fight against obesity and unhealthy lifestyle.
• We want to contribute our quota towards ensuring that Ashville community produce top athletes that can go ahead to represent United States in the Olympics and other sports competitions.

Our Business Structure

Mike Clarkson Sport Complex is in business to become the leading private sports and recreation facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Sport Complex Manager (Owner)
• Accountant/Cashier
• Marketing and Sales Officer
• Exercise Physiologists
• Fitness Instructor (5)
• Training Assistants (10)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Sport Complex Manager (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Fitness Instructors (5)

• Creates training rosters for members
• Assists members during exercise session
• Guides members on how to make use of gym and fitness equipment

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Mike Clarkson Sport Complex in strategic meetings
• Helps to increase sales and growth for Mike Clarkson Sport Complex

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Mike Clarkson Sport Complex
• Serves as internal auditor for Mike Clarkson Sport Complex.

Exercise Physiologist

• Responsible for evaluating, researching, and provide advice on coaching.
• Responsible for training
• Engages in recovery practices in all areas of exercise and rehabilitation
• Provides timely information and support on injury prevention, technique analysis, and nutrition.
• Handles any other duty as assigned by the fitness center manager

Client Service Executive

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the sport facility
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the sport complex manager.

6. SWOT Analysis

Mike Clarkson Sport Complex is in business to provide sport and recreation facility for sports lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there is competition in the sports and recreations facility industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our sports and recreation facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Mike Clarkson Sport Complex, Asheville – North Carolina;

One of the obvious strength that will definitely stand as a plus for Mike Clarkson Sport Complex is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing sports and recreation facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest gym and fitness equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Mike Clarkson Sport Complex are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our sports and recreation facility is located.

7. MARKET ANALYSIS

• Market Trends

There are several trends controlling different industries. The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of sports and recreation facilities in their communities, as they become more health- conscious as they grow older. However, patrons of gyms and fitness centers are anticipated to increasingly pick up membership from less expensive gym and fitness centers as against expensive all-inclusive clubs.

The trend in the sports and recreation facility industry is such that if a sport complex is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the sports and recreation facility will enjoy high patronage.

Just like in other business ventures, the owner of sports and recreation facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also community based soccer clubs et al to make use of their facility. Some even go as far as organizing sports competitions on a regular basis.

It is a common trend that as a sports and recreation facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.

Little wonder some sports and recreation facility now have juice bar within their facility to encourage people towards healthy drinking. In order words, it is very important for sports and recreation facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

We will leave no stone unturned in seeing to it that we attract all that may be in need of ours services at all times. The target market for sports and recreation facilities cuts across people of different walks of life. The fact that people register in sports and recreation facilities cum gyms and fitness centers for various reasons makes marketing the business interesting.

The target market for sports and recreation facilities can be categorized into three various groups. The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor.

The other group of people are those who are interested in engaging in one sporting activities or the other either for fun or to compete at a national or international level and the last group of people are those ( schools and sports clubs ) who don’t have the required sports facilities for their students and sports club and would need a standard facility for trainings.

Mike Clarkson Sport Complex will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness center to;

• Working Class Adults/Corporate Executives
• Sport Clubs (soccer team, athletics team, Cheerleaders and choreographers et al)
• Community an Cooperate organization
• Business People/Entrepreneurs
• Government Officials
• Celebrities
• Religious centers
• Applicants/School Leavers
• Sports Men and Women
• College Students

Our Competitive Advantage

People are so in love with sports and keeping feet, as such there are various sports services available to people .No doubt, the Sports and Recreation industry is indeed a prolific and highly competitive industry. Clients will only enroll in your sports and recreation facility if they know that you can successfully help them achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

It is the practice for gym and fitness instructors, coaches and trainers to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

Mike Clarkson Sport Complex is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility cum gym and fitness center and lastly our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mike Clarkson Sport Complex is established with the aim of maximizing profits in the Sports and Recreation Facility industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Mike Clarkson Sport Complex will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like sports and recreation facility. This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Mike Clarkson Sport Complex, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our sports and recreation facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Mike Clarkson Sport Complex, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our sports and recreation facility so as to attract people to enroll and become members of our gym and fitness center. Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs.

Part of the marketing and sales strategies that we will adopt are;

• Open our sports and recreation facility with a big party in the n.
• Advertise our sports and recreation facility on national dailies, local TV stations and local radio station
• Promote our sports and recreation facility online via our official website and all available social media platforms
• Introduce our sports and recreation facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our sports and recreation facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our sports and recreation facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Ashville – North Carolina
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
• Engage on road shows within our neighborhood to create awareness for our sports and recreation facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our sports and recreation facility.

Below are the platforms we intend to leverage on to promote and advertise Mike Clarkson Sport Complex;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Asheville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and schools by calling them up and informing them of Mike Clarkson Sport Complex and the services we offer
• List Mike Clarkson Sport Complex on local directories/yellow pages
• Advertise our gym and fitness center in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

At Mike Clarkson Sport Complex, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a sports and recreation facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Mike Clarkson Sport Complex in the United of America. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in North Carolina – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the sport and recreation facility – $500,000.
• Cost for facility remodeling – $250,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Cost for acquiring gym and fitness equipment or other sports wares – $200,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped sports and recreations facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding/Startup Capital for Mike Clarkson Sport Complex

Mike Clarkson Sport Complex is a business that will be owned and managed by Mike Clarkson and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mike Clarkson Sport Complex is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our sports and recreation facility cum gym and fitness center is to equip our facility with state of the art gym and fitness equipment et al.

Mike Clarkson Sport Complex will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents:  Completed
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

More on Sports

• Business Ideas
• Startup Plans
• Advertising

How To Start Sports Agency Business [PLAN]

• by Olaoluwa
• October 12, 2023 August 28, 2024

SPORTS AGENCY BUSINESS STARTUP GUIDE

Are you a sports enthusiast interested in starting your own sports agency? There are many things you’ll need to do to bring your desires to fruition.

Most vital of these actions is the planning necessary for actualization. The planning phase cannot be complete without a critical tool; the sports business plan .

For many new entrepreneurs, the business plan seems quite technical or challenging to create. However, the truth is, you might not have approached it the right way.

This sports agency Business Plan gives an example of what a great plan should look like. We’ve touched on key areas to serve as a guide for you.

Starting from the Basics

To create a great sports agency business plan, you’ll need to understand its structuring. You must consider the different components or sections of the plan.

How each of these sections is developed will determine your outcomes. Here, we’ll show you what these sections are and what should be covered.

They include the executive summary, company description, and products & services.

Other sections include the market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

Let’s discuss how each of these should be developed, shall we?

i. Executive Summary

The executive summary section of your sports agency business plan summarizes the key points contained in the program and provides an overview of the entire document.

It’s rightfully called the executive summary because it’s condensed into two pages.

This section is written to hold the reader’s attention specifically. It allows your audience to know specific vital details about the business to promote the viability of the sports agency business idea.

This should generally appear as the beginning of your plan but should be written last.

Among the details provided in the summary are the business name & location, the services & products offered, mission & vision statements, and the specific purpose of the plan.

To introduce your sports agency business idea, you’ll need to begin by stating its name.

You’re expected to have done the work necessary to choose the right sports name. Equally important is where your sports agency business will be located. With these provided, you’ll need to proceed to the range of services or products you provide.

It’s important not to get into too much detail about the services as such could prolong the time needed to read through the summary. You only need to state the basics and leave the main benefits and products section details in the preliminary plan.

Your mission statement should capture the essence of your business’s goals and its underlying philosophies in a few brief sentences.

It should provide clarity behind the “what,” “who,” and “why” of your sports agency. The vision statement is written alongside the mission statement.

This (vision statement) should provide a brief but definitive and precise description of your sports agency’s aspirations. What more? It should state the kind of impact it intends to create.

It would be best if you also covered the specific purpose of the plan. What do you want to achieve with your business plan?

You might want to use it to set and implement strategies that are one of its common uses. Another is to attract funding to the business.

ii. Company Description

Your audience will want to know more about your sports agency business, and this section gives them an idea of who you are and how you operate.

Also covered are the goals of the business. To do a proper job, provide a summary of your short and long-term goals and your business’s legal structure.

Please give a brief history of the business in addition to its nature. Of vital importance is the need to state the demands or needs you plan on supplying or meeting.

What more? Give a summary of company growth with financial or market highlights included. An overview of your services and products will also be in order.

iii. Services and Products

Sports agencies transact a wide range of businesses. You’ll need to state what your services or products consist of.

In providing such detail, include information such as the net revenue being expected from the sale of these services or products and service costs.

How do your services benefit your clients? This is an important detail you shouldn’t leave out. You should mention services and products still being researched and developed.

What’s the market role of your service or products, and what advantages does it have over those of competitors?

iv. Market Analysis

To be taken seriously, you’ll need to demonstrate your knowledge and industry experience regarding your line of business. This requires a great deal of market research.

Key areas to be covered include industry description and outlook with supporting statistics and a sketch of customer segments with size and demographics.

Identify your competitors and evaluate their areas of strength and weakness. Include historical, current, and projected marketing data for services and products.

v. Strategy & Implementation

Strategy and implementation are vital to sales and marketing.

Here, it would be best to focus on providing information on how you intend to promote or sell your sports agency business to your customers. Also important is information on how you’ll penetrate or enter the market.

Provide crucial details about your labor sources and the number of employees to be hired. How will your sports agency business function? Include details about pricing, costs, and promotions.

vi. Organization & Management Team

Without a proper organizational structure, your sports agency business won’t function effectively.

Here, begin by providing an organizational chart describing departments and key employees. Next, include details about the owners with names, percentage ownership, and extent of involvement.

The profiles of your management team need to be covered as well. Any advisors to the sports agency need to be provided too.

vii. Financial Plan & Projections

The services of a professional accountant will be vital to developing your financial plan.

Areas to be worked on include historical financial data, practical prospective financial information, and a brief analysis of financial data.

When fully covered, all of these points will result in a comprehensive sports agency business plan.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Multi Sport Complex Business Plan

Start your own multi sport complex business plan

The Supreme Courts

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Supreme Courts will be a full-service multisport complex situated along Boulder Highway in Henderson, Nevada. There are currently no other sports facilities like this one anywhere in the Las Vegas Valley. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Supreme Courts mission, goals, and objectives.

The keys to success for The Supreme Courts are our ability to market effectively, creating an unmatched “cool” atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs and leagues.

The sports and fitness club industry is a booming business that produced over $10.6 billion last year and is projected to continue its current trend according to **. The Supreme Courts is conservatively projecting a strong net profit in its first year of operation with this number increasing significantly by the end of year three.

** Confidential or proprietary information deleted.

1.1 Objectives

The main objectives for The Supreme Courts are as follows:

• Sell 800 memberships in year one, 1,200 by the end of year two, and 1,600 by the end of year three.
• Organize and develop various sports leagues and market them effectively so as to fill them to capacity (i.e. seven leagues running twice a year with 8 – 12 teams per league).
• Show at least a 5% return to investors in the first year of operation.

1.2 Mission

The Supreme Courts is a multisport and fitness complex designed to be used by the residents of Henderson and the surrounding areas. It is our mission to provide the best programs, staff, and equipment, to fully meet the various sports and fitness needs of our members, while generating a profit for the owners and investors. Besides providing an excellent value to our customers, The Supreme Courts is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every member and employee of the facility. Dedicated to the community, The Supreme Courts strives to support and sponsor community events, as well as host them whenever possible. Our hope is that through the use of our facility, members’ enjoyment and appreciation for sports, fitness, and for life will be enhanced.

1.3 Keys to Success

The Keys to Success for The Supreme Courts are as follows:

• Marketing : We must make The Supreme Courts a common name in the Las Vegas Valley and creatively market our services to each of our market segments.
• Atmosphere of facility : By creating an unmatched “cool” atmosphere in The Supreme Courts through the use of first class equipment, floors, colors, and big screen TVs, people will want to frequent our facility often and our ability to retain members will be enhanced.
• Knowledgeable/qualified staff and management : By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that The Supreme Courts can meet all of their sport and fitness needs.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Supreme Courts is a new multisport complex that will provide both members and casual users an opportunity to participate in a variety of sports and leisure programs and activities.

2.1 Company Ownership

The Supreme Courts will be a Limited Partnership C corporation that will be privately owned. Brian Ehlert and Rich Bohne will own 26% of the company each, while 12 other limited partners will each own 4%.

2.2 Start-up Summary

Our start-up requirements come to $2,500,000. Included in these costs is the land, building, all development costs, equipment, and start-up capital. The assumptions are shown in the following table and chart.

The Supreme Courts will be a multisport complex that provides its users with various services. A first class fitness and lifestyle center, three full-size basketball courts that can also accommodate many other sports, a food and beverage/lounge area, a massage therapy clinic and other amenities such as offices, a conference room, a childcare center, and full-service locker rooms will all be available in the facility. Along with these amenities, The Supreme Courts will provide its users with qualified and knowledgeable people to make sure all of their sport and fitness needs are met.

3.1 Weights and Fitness

The Supreme Courts will house a large fitness and lifestyle center that will match or exceed any other in the city. This fitness and lifestyle center will include top-of-the-line equipment in free weights, machine weights, and aerobic machines. The majority of the lifestyle center will be located on the upper level of the complex that will surround the three basketball courts. This will allow the users the option of watching the activities going on down below, or to watch one of the many TVs that will be set up for their enjoyment.

This aspect of the facility will be run by a certified strength and conditioning specialist (CSCS) who will hire and train his/her staff to meet the demands of the members. This person will report to and work directly with the general partners of The Supreme Courts and his/her duties will include, but will not be limited to, general supervision, personalized training for members, program development for camps and clinics, and aiding in the marketing and promotional aspects of the facility.

Three full-size basketball courts and six volleyball courts will highlight the main floor of The Supreme Courts. Along with these two sports, the floors will be able to accommodate badminton, indoor soccer, indoor field hockey, touch football, gymnastics, dance, aerobics, and more. These hardwood courts will be manufactured and installed by the industry leader, Robbins Sport Surfaces, and will be the premier sports floors in all of Henderson. With the added attraction of world class portable basketball systems from Schelde North America or BPI, The Supreme Courts will quickly become known as the place to be for leagues, camps, or pick-up games.

With his education and vast experience in this area, the scheduling of events and activities on these floors will be done by Rich Bohne, one of the general partners of The Supreme Courts. The development of sports leagues, camps, and clinics, along with other various day-to-day operations of the facility will also be Rich’s responsibility.

3.3 Food Services

A qualified, experienced person will be hired to run this aspect of the facility. He/she will have the responsibility to meet necessary standards and to report to, and work directly with the general partners of The Supreme Courts to make sure the needs of the users in this area are met. If additional staff are required, this person will hire and train those people in accordance with The Supreme Courts policies.

3.4 Massage Therapy

An area for a massage therapy clinic will be located on the main floor of the facility. This service will be available to both the general public and users of the facility at a cost reflective of the industry standard. This amenity will be an added bonus to the users of The Supreme Courts as it will be conveniently located right inside the complex.

At this time, The Supreme Courts is deciding on whether to hire their own massage therapists or to lease out the space to an already established massage therapy practice.

Other features and services The Supreme Courts will have include:

• Full-service locker rooms for both men and women that will accommodate up to 120 lockers. Large shower areas, benches, sinks, and bathroom facilities will all be included as well.
• A large childcare area that will allow users to access the facility at their convenience. The childcare will be on the first level of the complex and have a large play area that will be continuously monitored by our childcare staff. The staff will be responsible for the care and well-being of the children they are watching, along with providing a fun and interesting environment for the children. This service will be offered to the facility users for a very minimal fee.
• An administrative area housing various offices and a conference room will be located on the main floor of the facility.
• A pro shop will be strategically placed in The Supreme Courts to attract impulsive buyers. Users will pass through the pro shop upon entering and exiting the facility. The pro shop will sell sports shoes, and apparel and eventually our own line of products that will be available exclusively at The Supreme Courts. Brian Ehlert, one of the general partners, will be in charge of inventory for the pro shop, and general staff will be involved in the daily sales and service.

Market Analysis Summary how to do a market analysis for your business plan.">

The Supreme Courts will be the only multisport complex of its kind in all of the Las Vegas Valley. Some aspects of the facility will cater mainly to the City of Henderson residents. Other aspects however, will appeal to everyone in the valley.

Because of the diversity in the activities and programs available in The Supreme Courts, our market segments vary from dedicated workout junkies to people who just want a few hours of fun and recreation.

From 1990 to 1999, memberships at health clubs rose from 20.7 million to 30.6 million according to the latest statistics from **. This trend is projected to continue. Not only that, but frequent users of fitness clubs soared by 84% during the same period. From recent surveys of over 360 fitness clubs (conducted by **), the eight most profitable programs for fitness centers were identified. The Supreme Courts offers six of these eight, including the top three. Due to the market for fitness clubs in Henderson, The Supreme Courts has a very bright future.

The average number of members for multipurpose clubs registered with ** (The Supreme Courts will be a ** member) in 1999 was over 2,104. The total number of ** clubs in 1999 was 3,185, many of which were fitness only clubs which average just over 1,200 members.

4.1 Market Segmentation

• Weekend Warriors : an important market segment for The Supreme Courts will be the weekend warriors. These people don’t like to be locked into long-term commitments but like the freedom to come and go when the opportunity presents itself. These people will be a target market for special promotions and periodic activities.
• Hardcore Fitness Buffs : another market segment for our facility will be those who view themselves as dedicated fitness gurus. These people are very particular about the type of workout equipment they use, and usually enjoy the opportunity to be “looked at” by other users of the facility. As long as the right equipment is available, these people are willing to lock into long-term commitments with a facility.
• Gym Rats : a third market segment for The Supreme Courts will be those people who love to be in a gym. Usually associated with basketball, gym rats seek to find places to play, practice, or just hang out, usually at a very reasonable price. The better the atmosphere, and the more people to watch them, the more gym rats are attracted to a facility. This is a very large market for The Supreme Courts.
• Families : this is a smaller, but important market segment for our facility. We have “something for everyone” and that will attract families that want to become members of the facility as well as families who simply want a few hours of fun every now and again. These people will also be the main target for summer camps and activities that allow for fun and education for the children while the parents enjoy some relatively cheap babysitting.
• Business Travelers : another small market segment, travelers to the City of Henderson will be attracted to use this facility for various purposes without the pressure or hassle of a required membership. The simple daily walk-in fee will make The Supreme Courts a very attractive place to workout for these people.
• Tourists : another small market segment for The Supreme Courts will be the tourists who are attracted to the facility because of its size and appearance. Fabric structures often become tourist attractions because of their different and interesting appearance.

4.2 Target Market Segment Strategy

Due to the size and convenient location of our facility, many people will be attracted to The Supreme Courts to see what we have to offer. However, we will not be content to just wait for customers to come to us. Instead, we will focus our marketing strategies on those market segments who match our offerings. The great thing about marketing The Supreme Courts, is that each market segment relates, in certain ways, to all the others.

Our main objective with our early marketing strategy will be to get people into our facility. Once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs that will be available to them.

• Offering tours to junior and senior high schools during the building and early completion stages of the facility.
• Having a large promotional event to open the facility that will be free to everyone.
• Mailing out free day passes to all of the surrounding area.

Following the opening of The Supreme Courts, print and radio media will be used to promote both the facility and the programs that are being offered to attract new people from all over the Las Vegas Valley.

As a ** member, many resources are also available for marketing and promotional ideas that have been effective for other facilities.

4.3 Service Business Analysis

The sport and fitness business is a booming industry, with total revenues for 1999 over $10.6 billion. Because of this, fitness clubs are popping up all over the place, including airports and grocery stores! The size and scope of these clubs vary from small, individually owned workout facilities, to very elaborate, publicly owned franchises. According to statistics from **, as of July, 2000 there were 15,910 clubs in the USA with over 30 million total club members. That is an average of over 1,800 members per club. Multisport clubs, like The Supreme Courts, averaged over 2,800 members per club. One of The Supreme Courts challenges is to establish itself as a legitimate sport and fitness club that is appealing to each of its market segments, and position itself as a great deal for members and casual walk-ins alike.

4.3.1 Competition and Buying Patterns

The competition for The Supreme Courts in Henderson include two ** clubs, **, **, and **. At all of these clubs, various types of memberships are available. Some require long-term commitments while other have a minimum commitment of at least one full month.

Potential fitness club members will usually compare clubs and find the one that fits their specific needs, or has the amenities that he/she wants. Value is usually very important to these potential members as most people want to get the best value for their dollar.

Strategy and Implementation Summary

The Supreme Courts has a very large potential market. Because of the small number of recreation and fitness facilities in the City of Henderson, we feel we will become the number one sports and fitness complex quickly. This will be accomplished by actively and continuously promoting The Supreme Courts through radio and media advertisements as well as through hosting and supporting various community events.

5.1 Competitive Edge

The Supreme Courts’ competitive edge is two fold. First, The Supreme Courts is the only multisport complex that offers three full-size basketball courts that are available for the members and the community to use and/or rent. On top of this, the scope and variation of the programs that will be run from this facility are unmatched by any other club in the area. The second part of our competitive edge is the location, size, and appearance of the facility that will attract many people into the complex.

By maintaining our focus in our strategy, marketing, program development, and fulfillment, The Supreme Courts will be known as the top sports and fitness club in Henderson. We should be aware, however, that our competitive edge may be diluted if we become complacent in our program development and implementation. It will be important for The Supreme Courts to keep up with the current trends in both sport and fitness programs.

5.2 Sales Strategy

Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The “something for everyone” slogan fits perfectly with The Supreme Courts. All of the users of our facility must feel like they are getting the best possible value for their money. If there is a better value, for equal services, The Supreme Courts will match or beat that value for our customers.

Each person desiring a membership at The Supreme Courts will be able to sit down with a representative and be notified of all of their membership options. During this brief discussion, the person will be also be informed of all of the services, programs, and amenities The Supreme Courts has to offer. It will be important to establish a relationship of trust with our members as membership retainment is an important aspect in our business.

5.2.1 Sales Forecast

The following table and chart give a run-down on forecasted sales for each of our sources of revenue.

5.3 Milestones

The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The initial management team for The Supreme Courts depends mainly on the general partners. Rich Bohne and Brian Ehlert will stay within their expertise in running the day-to-day operations of the facility such as scheduling, marketing, and promotions, along with running and developing various leagues and programs for the community. Back-up for the general partners will include staff members who will compensate for the founders lack of experience in each area. For example, qualified personnel will be hired for the food and beverage, massage therapy, and fitness areas. General help staff will be hired on a need basis as the users of the facility increase. There will also be a janitor hired for basic cleanliness and maintenance of the complex.

6.1 Personnel Plan

See the following table for a more detailed list of The Supreme Courts personnel.

Financial Plan investor-ready personnel plan .">

We are assuming start-up capital of $336,500 and a long-term (20 year) bank loan of $1,250,000. The remainder of the necessary financing will come through investors.

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix. From the beginning, we recognize that collection days are critical, but not a factor we can influence easily. At least we are planning on the problem, and dealing with it. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume the rate of growth for the number of sport and fitness club memberships will continue.

7.2 Break-even Analysis

The following table and chart summarize our break-even analysis.

7.3 Projected Profit and Loss

Our projected profit and loss is shown on the following table. We show a conservative estimate of net profits/sales, with that increasing each year. According to the research done through ** and **, these projections are very conservative and should be easily attained.

The detailed monthly projections are included in the appendix.

7.4 Projected Cash Flow

The following cash flow projections show our annual amounts only. For more detailed monthly projections please see the appendix.

Cash flow projections are critical to our success. The monthly cash flow is shown in the illustration, with one bar representing the cash flow per month, and the other the monthly balance. The annual cash flow figures are included here and the more important detailed monthly numbers are included in the appendix.

7.5 Projected Balance Sheet

The balance sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7991, Sports Programs – Indoor Courts, are shown for comparison.

United States Sports Academy America's Sports University ®

The sport digest - issn: 1558-6448, developing a business plan for sport management.

A business plan certainly aids one in the pursuit of a successful sport management business. The business plan functions as a road map for the entity (Schweizer, 2006). It allows an individual or a group to clearly define intentions about how, where, and why the business will succeed. To fully understand the planning process, one must review each section of the business plan.

The executive summary may well be the most important part of a business plan. The summary within a business plan for a sport facility should include a mission statement that has been carefully thought out and scripted. While the executive summary appears first in the business plan document, it is usually written last.

The market analysis contained within the business plan in essence guides planning along an analytical path, identifying, first, whom the business will serve and, second, what its competition will consist of. These two foundational elements of the market analysis generate information that helps prepare the businessperson to obtain funding for the venture.

Next, an organization and management plan must be developed, weighing the following matters: general structure of the management staff, identity of key managers, planned additions to the initial management team, business’s legal structure, identity of business’s owners, and specification of business’s board of directors. Beyond the organizational structure, planning for the professional relationships and operations of the business environment must be accomplished. Staff will require a means of keeping up to date in terms of research and other developments in their professions; they will need to be provided with access to a fair amount of job scope and depth. There must also be a plan to keep staff motivated; a motivated staff exhibits less absenteeism, uses fewer sick days, is less prone to burnout, and undergoes less turnover.

The development of a business plan also entails exploring how best to make known the new company’s existence. The marketing and sales strategy part of a business plan outlines how to inform people about the services the business provides and of ways to contact the staff (Small Business Administration, 2007). For example, a start-up venture focused on providing a community with good quality services within a sport management facility might devise an initial marketing and sales strategy that emphasizes the formation of relationships within the community.

Touching both the marketing and sales portion, and the management portion, of the business plan is the design of effective communication into the business. Good communication skills must be established and information must flow freely if an organization is to meet its goals and objectives efficiently. The communication structure outlined in the business plan ultimately helps ensure that clients will receive the kind of service that truly benefits them. When they do, customer satisfaction creates customer loyalty, which leads both to repeat business and to new business, as clients recommend the business to others.

While the preparation of business plans is not an exact science, the business plan remains crucial when creating a business and also for each phase of the eventual development of that business. The business plan should be reviewed and changed as an organization grows and prospers. With sound research, careful consultation, and wise decision making, thriving sport management businesses, it is hoped, will be established.

Small Business Administration. (2007). Write a Business Plan. Small Business Planner . Retrieved February 6, 2008, from http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

Schweizer, B. (2006). First Form a Plan [Electronic version]. Journal of Accountancy , 202, 79–82.

Any questions? Call us on 01494 887909

How To Write A Professional Business Plan For Your Sports Business

If you are putting together a business plan for your sports business there are some important elements to remember. No matter what type of business you are setting up, you should have a business plan. A business plan summarises everything about it from objectives and strategies to marketing plans and financial forecasts.

One thing not to leave out of your business plan is the necessity for insurance cover. Get a quote for our  Sports Business Insurance  today to ensure you and your business are protected should things not go as planned. If you are running an  after-school club you should consider our  after-school club insurance .

It is an essential tool if you are looking to secure funds from a bank or investor but can also be helpful when talking to new suppliers or customers as it will help to articulate those aspects of your sports business that will be of particular interest. There are lots of online resources to help you to write a plan, but here is a summary of the key points to include:

1.  Outline your objectives – be clear about what you are looking to achieve and how you intend to reach your goal.

2.  Define your business – Provide a clear and accurate summary of your business and what it is about. Outline what produces/services you will provide.

3.  Identify your market – and more specifically your target consumers. Who will you sell to, what are their demographics ie. What age groups, gender are they and what regions of the country do they live in?

4.  Competitive Analysis – what and who could your competitors be? Remember that this doesn’t just have to be direct competitors.

5.  Pricing structure – Be sure to detail your selling price, costs any other investors in the business so you have a clear financial plan. This will help the bank/potential investors to be clear about the opportunity that your business can provide.

6.  Operations – detail the operational side of the business from facilities to employees including management and the structure of the business.

7.  Sales and Marketing – how will you sell your products/services? How will you promote your business and your products? What will the costs be and the expected results?

8.  Demonstrate that you have identified any potential risks and have plans in place in certain scenarios – investors will be more prepared to part with their cash if they can see that a risk assessment has been done.

Get a quote for your business

Other top tips:.

• Allow plenty of time – putting together the right business plan can take time. Not only do you need to gather all of the information required but then you need to sit down and put it together in the right way.

• Start with a template – there are lots of great business plan templates available which are an excellent starting point to help you to build the perfect business plan. Both Princess Trust and Barclays provide great examples.

• Keep the plan clear, precise and professional. Your business plan represents you and your business so it is important to deliver the right impression

• Avoid too much detail in the main body of the plan. Many business plans are simply too long! Keep the body of the document clear and accurate and include any supporting information in the appendix (making sure that you reference it).

• Don’t be afraid to ask advice – review the document with any business colleagues or friends you trust to give you constructive feedback.

So get writing your winning business plan and remember ‘A goal without a plan is just a wish’ – Antoine de Saint-Exupery. 

Related Blogs

Marketing Your Health abd Fitness Club

The Benefits of Starting a Blog for your Business

Top 5 Personal Trainer Apps