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Fatima Ezzahra Mnajli
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Razane Chroqui
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Mnajli, F.E., Chroqui, R. (2024). Contribution of Artificial Intelligence in Entrepreneurship: A Systematic Literature Review. In: Motahhir, S., Bossoufi, B. (eds) Digital Technologies and Applications. ICDTA 2024. Lecture Notes in Networks and Systems, vol 1100. Springer, Cham. https://doi.org/10.1007/978-3-031-68660-3_2
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Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.
Entrepreneurship and innovation are increasingly popular fields in today’s evolving business scene. According to the most recent Global Entrepreneurship Monitor Report from Babson College, entrepreneurial activity in the US rose to over 17 percent in 2019—a 10 percent increase from 2018 and the highest level recorded in 21 years.
The same report states that, while 71 percent of Americans believe it’s easy to start a business, 35 percent wouldn’t for fear of failure. Similarly, 70 percent perceive themselves as innovative, but only 46 percent say they act on opportunities.
When reading the success stories of scrappy startups that have made it big, it can be easy to assume becoming an entrepreneur isn’t particularly challenging. Yet, in reality, entrepreneurship and innovation require education and effort to master. It’s knowledge of the theories and concepts behind entrepreneurship and innovation that gives many business owners the confidence to launch a venture despite the risk of failure.
In addition to entrepreneurs, corporate employees can realize the value of innovation and an entrepreneurial mindset in the workplace. According to data from Microsoft and McKinsey , innovative organizations are more likely to retain employees and experience larger financial gains than their non-innovative counterparts.
Whether you’re an aspiring entrepreneur or a professional in a corporate setting, understanding the basics of entrepreneurship and innovation can position you to succeed in today’s dynamic market. Here are six reasons you should study entrepreneurship and innovation.
Access your free e-book today.
1. start your business on the right foot.
It’s no secret: Entrepreneurship involves inherent risk. Harvard Business School Professor William Sahlman explains this in the online course Entrepreneurship Essentials.
“Though every entrepreneur imagines success, they must act with the full knowledge that the odds are against them,” he says.
Sahlman is referring to the fact that 20 percent of businesses fail within their first year, and 50 percent don’t survive past five years.
With odds like that, beginning your entrepreneurial journey with as much knowledge as possible is imperative. By studying entrepreneurship and innovation, you can learn the underlying principles of starting a business, avoid common pitfalls, pitch ideas more effectively , validate your product, develop a solid business model, and set yourself up for success in a field where failure is common.
Although stereotypes of entrepreneurs exist, there’s no specific demographic profile required to launch a successful venture. Regardless of your race, gender, age, socioeconomic status, or other identifiers, you can succeed as an entrepreneur if you possess certain business skills and traits, including:
Luckily, these competencies can be learned and honed. Taking a course in entrepreneurship or innovation can help you identify gaps in your knowledge and develop the skills needed to fill them.
Related: How to Find the Right Entrepreneurship Course for You
When launching a venture, validating your business idea is a vital early step. Taking an entrepreneurship or innovation course can help you learn useful frameworks through which to view your product and identify ways to prove its value to customers.
For instance, in the online course Disruptive Strategy , HBS Professor Clayton Christensen explains his jobs to be done (JTBD) theory , which posits that rather than just purchasing products, people “hire” them to do “jobs.” The job to be done is the customer’s goal, and assessing your product using the framework can illuminate their motivations, needs, and desires.
Leveraging this theory and other innovation concepts to validate your business idea early in your entrepreneurial career can have far-reaching payoff as your business grows.
Studying entrepreneurship and innovation isn’t just about sharpening your skills—it’s also about building your network and support system.
Taking a course enables you to meet like-minded professionals you can rely on for advice and guidance as launch your venture.
Outside your coursework, read about and talk to entrepreneurs with more experience than you. They can share their mistakes, things they wish they’d known when they first started their businesses, and insider best practices you may not be able to glean from a textbook.
Related: How Leaders Develop and Use Their Network
At any organization, a conscious effort is required to fight off stagnation. As markets shift and customer needs change, having innovation training can help you keep your business agile.
Maintaining an entrepreneurial mindset can enable you to assess your customers’ jobs to be done and develop new ways to do them—either by creating new products or adapting your current offerings.
Beyond product-market fit, an innovative mindset can improve employee retention rates. Microsoft reports that 86 percent of people who work at innovative companies plan to stay at their current job, as opposed to just 57 percent of people who work at less innovative companies.
According to McKinsey , innovative organizations also experience greater financial returns than their less-innovative counterparts.
Innovation education touches multiple facets of an organization, and it can prove to be worth the investment.
Related: 23 Resources for Mobilizing Innovation in Your Organization
Once you’ve studied various innovation theories, you can use them to craft informed strategies for your organization.
For instance, the theory of disruptive innovation , another concept coined by Christensen and discussed in Disruptive Strategy , is the process by which a smaller company—usually with fewer resources—moves upmarket and challenges larger, established businesses.
By studying innovation and mastering theories like this one, you can help your organization strategize to disrupt incumbent companies or prepare for any disruptive technology that could potentially drive it out of the market.
Whether you’re about to launch a venture or want to make an impact at your organization, studying entrepreneurship and innovation can help you gain the skills, confidence, and competitive edge needed to succeed in an ever-changing business landscape.
If you’re interested in honing your entrepreneurial skills and innovation toolkit, explore our online entrepreneurship and innovation courses . Not sure which course is the right fit? Download our free course flowchart to determine which best aligns with your goals.
To help you determine if studying entrepreneurship and innovation is right for you, we asked Eller Alumni and experienced entrepreneurs this question for their best insights. From expanding your entrepreneurial toolbox to leveraging your creativity, there are several reasons why studying entrepreneurship and innovation can benefit your personal development and future careers.
Here are nine reasons you should study entrepreneurship and innovation:
Live a life you will love, entrepreneurship forces you to continue learning, learn business skills for every aspect of your venture, apply your knowledge to various roles, become more business agile, ability to recognize opportunity , solve daily-life problems , leverage your creativity.
To me, the biggest benefit of studying entrepreneurship and innovation is the chance to expand and enhance what I call your "entrepreneurial toolbox." Being a successful entrepreneur requires a mix of knowledge, strategy, discipline, experience and other things that you aren't just born with. Studying entrepreneurship and ways to innovate can help you develop new ways to solve problems and gain insights on ways to navigate the path to success from ideation to market adoption.
Outside of on-the-job training, the best way to achieve your entrepreneurial aspirations is to learn from others who can impart the necessary knowledge and tools to help you become more well-rounded in whatever endeavor you decide to embark upon. Having a well-rounded toolset has made starting companies, navigating challenges and achieving success a lot easier throughout my career.
Josh Benveniste MBA and BA (Economics), Chief Marketing Officer of Paydala
My parents started their advertising agency in our garage when I was just six years old. Growing up around their business I always felt entrepreneurship was "in my blood." I love running businesses, wearing many hats and building great teams! The right school will give you the breadth of knowledge needed to run a business, but it is passion and persistence that will make you succeed. This can't be learned in the classroom, rather it comes from being around like-minded, big-thinkers who feed your "energy". While the life of an entrepreneur can feel like a roller coaster, the energy you experience translates into living a life you will love!
Eric Lituchy ‘91 BSBA (Marketing), CEO of Hunter Digital
I spent over a decade at Merrill Lynch in a variety of roles, and I learnt more in my first year as an entrepreneur than my entire time at Merrill combined, and that’s not to say I didn’t learn a lot at Merrill! Entrepreneurship keeps you on your game. You are forced to continue learning and innovating ; by giving you ownership over every aspect of your company, it instills an incredible drive to learn. This continuous learning is not just within one specific area you focus on, but entrepreneurship allows you to learn about all the different divisions within your company and most importantly, learn about yourself—what drives you, what makes you happy! It’s an unbelievable benefit of being an entrepreneur that leads to incredible opportunities in life.
Rishi Ramchandani ‘07 BSBA (MIS/Operations Management), Founder of Cafe Cash Flow
No specific type of person is best suited to become an entrepreneur and launch a successful business venture. It takes determination, perseverance and tenacity. But it also requires that you understand your specific area of focus, such as your major in college, in addition to a wide variety of business skills that will all be leveraged every single day in your business. This includes financial literacy, marketing, leadership, product management, negotiation, strategic thinking, soft skills and so much more. Studying entrepreneurship and innovation gives you a well-rounded training that focuses on all of these areas, and more, to help you become well-versed in all of the areas that will impact your business venture.
Elyse Flynn Meyer ‘07 BSBA (Marketing/International Business), President and Founder of Prism Global Marketing Solutions
The job market is continuously changing, and companies of all sizes have to offer innovative solutions to stay competitive. That's why a professional who studied "entrepreneurship and innovation" will always be needed . A big plus of holding this degree is that you will be able to pursue a career in many different industries and fields, in big companies as well as startups. Or, if you are interested in starting your own business, you will have the right skills and knowledge to do so successfully.
Jessica Ulloa, MyPerfectResume
Develop your business leadership agility skills by studying entrepreneurship and innovation. Knowing the latest trends in entrepreneurial startups and innovations in business planning and implementation refutes ineffective people management and sales and marketing strategies. With a more agile and innovative entrepreneurial mindset, you can take your business to greater heights, thriving, adapting and outperforming others in the competition.
James Parsons, Content Powered
One major benefit of studying entrepreneurship and innovation is the gained ability to recognize opportunity. Entrepreneurial studies focus on the application of one’s knowledge and skills to commercial opportunities. Being able to determine a company’s worth through analysis of their strategies, practices, etc. can be critical for those who want to invest. Being able to describe one’s own vision thereafter becomes priceless when one is ready to leap into business ownership.
Phillip Akhzar, Arka
Educating students about innovation and entrepreneurship can help them develop real-world skills to lead extraordinary lives in this time-paced and fast-changing world. The future is uncertain, and everyone should be ready to face and conquer. Entrepreneurship and innovation help individuals become independent and channel their creativity into creating something of their own in this competitive world. Studying entrepreneurship and innovation enhances one's analytical and logical skills that enable one to solve any problem. Entrepreneurship mainly helps solve daily-life problems and eases pain points with the help of innovative products and services provided. Entrepreneurs secure their futures and secure the world's future by making it a better place with simple solutions to complex problems.
Madhurima Halder, Recruit CRM
Human beings are all born with creativity that can be used to solve many complex problems of life. But to be able to use it takes a certain level of skill. Learning entrepreneurship and innovation helps people learn a lot about using creativity to simplify things in daily life. In entrepreneurship, your creativity and out-of-the-box thinking are used as a necessity. They are seen as the means to function more efficiently. And what is true success if it isn't being able to implement in real life what you learn from the books?
Samantha Odo, Precondo
Expand both your entrepreneurial thinking and the skills to bring your best ideas to fruition. Whether your goal is to launch your own venture or apply your skills in a corporation, nonprofit or public organization, you’ll emerge ready to confidently lead and make a lasting impact.
Explore the program
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.
I’m Ben Aston, a digital project manager and founder of thedpm.com. I've been in the industry for more than 20 years working in the UK at London’s top digital agencies including Dare, Wunderman, Lowe and DDB. I’ve delivered everything from film to CMS', games to advertising and eCRM to eCommerce sites. I’ve been fortunate enough to work across a wide range of great clients; automotive brands including Land Rover, Volkswagen and Honda; Utility brands including BT, British Gas and Exxon, FMCG brands such as Unilever, and consumer electronics brands including Sony. I'm a Certified Scrum Master, PRINCE2 Practitioner and productivity nut!
Florida was found to be the most entrepreneurial state in the U.S., followed by Georgia and Michigan.
Whether you're contemplating a side hustle, bootstrapping the development of the next killer app, or already have a pocketful of funding to launch your dream business, your location matters.
Recent research by The Digital Project Manager analyzed eight indicators for how entrepreneurial a state is, including:
Here's what the data showed.
Floridians clearly have an entrepreneurial mindset that not only benefits themselves, but also their communities through the jobs that they create. Florida has the highest percentage of the population that has started a business (0.61%). Of those, 86% started their venture out of choice rather than necessity, i.e., because they were unemployed or required another stream of income.
These start-ups have the highest number of jobs created in the first year with 6.53 new jobs per 1,000 people. With 13,238 small businesses per 100,000 people, this is the most in any state.
Georgia is in second place, with 10,871 small businesses per 100,000 people, demonstrating a clear entrepreneurial drive.
This is supported by the second-highest percentage of the population that has started a new business (0.47%). Georgians also have a high search interest on Google for "how to start a business."
Sign up to get weekly insights, tips, and other helpful content from digital project management experts.
Entrepreneurial index score: 58.39 .
Michigan is the third most entrepreneurial state. In 2022, there was 1772% growth in business applications compared to 2019. 78% of start-ups are still active after one year and there are 9,091 small businesses per 100,000 people.
The national average for business failure after five years is 49%, but Michigan is slightly below that at 47%.
Entrepreneurial index score: 57.58 .
In Oklahoma, 0.44% of the population has started a new business. Of those, 82% are still active after one year, with 9,075 small businesses per 100,000 people.
84% of those in Oklahoma who start businesses do so by choice rather than a need to.
In Montana there are 11,336 small businesses per 100,000 people. Within the first year, start-ups will create 6.14 new jobs per 1,000 people, and 81% of those start-ups will still be active after the year mark. After five years, only 45% of businesses will fail, which is one of the lowest failure rates across the US.
Wyoming has 12,357 small businesses per 100,000 people. From 2019 to 2022 there was a 120% increase in applications for businesses.
This is also reflected in the Google searches in the state. "How to start a business" has one of the highest levels of search interest in Wyoming compared to the rest of America.
Entrepreneurial index score: 57.21 .
In Colorado 0.42% of the population have started up a new business. 81% of these start-up businesses are still active after one year, and within that year create 6.09 new jobs per 1,000 people..
Entrepreneurial index score: 57.04 .
California is the most populous state in the U.S., which provides many opportunities for people to start businesses. There are 10,792 small businesses per 100,000 people in California.
82% of start-ups will still be active after one year, creating 5.7 new jobs per 1,000 people. 0.43% of Californians have started businesses and only 44% will fail after five years, which is one of the lowest failure rates.
In Idaho, start-ups will create 6.11 new jobs per 1,000 people in their first year. 89% of these start-ups are created by choice and not a necessity.
Although there was a much lower business application growth rate of only 0.20% from 2019-2022, there are still 9,320 small businesses per 100,000 people.
Texas has the second highest population, and per 100,000 people there are 10,163 small businesses. There was a growth rate of business applications between 2019 and 2022 of 52%.
81% of new businesses will still be active after a year and will create 5.18 new jobs per 1,000 people, opening op further opportunity for residents of the state.
Nuala Turner, longtime editor of TheDigitalProjectManager.com, with deep experience covering business topics including project management software and project scheduling software , commented: “Entrepreneurship and new businesses are a driving force in economic growth and create opportunities for communities, allowing them and their people to thrive. Entrepreneurs should be encouraged to make the steps to start businesses, and this data shows the dedication and motivation that residents in the U.S. have to take the leap into being businesses owners.
This research should serve as encouragement to the budding entrepreneurs of the states mentioned above: it's worth taking the leap to turn your passion into an income.”
Method: Index created by ranking each factor out of 10 and adding the overall scores. The factors included were:
Full Index of every US State:
State | Entrepreneurial Index Score |
---|---|
Florida | 65.12 |
Georgia | 59.31 |
Michigan | 58.39 |
Oklahoma | 57.58 |
Montana | 57.36 |
Wyoming | 57.31 |
Colorado | 57.21 |
California | 57.04 |
Idaho | 56.63 |
Texas | 56.38 |
Utah | 56.38 |
Nevada | 52.55 |
Arkansas | 51.79 |
Maine | 50.89 |
Washington | 50.45 |
North Carolina | 50.42 |
New Mexico | 49.18 |
Arizona | 48.15 |
Tennessee | 45.25 |
New Jersey | 44.94 |
Mississippi | 44.32 |
Louisiana | 44.24 |
North Dakota | 43.9 |
New York | 43.12 |
South Carolina | 42.99 |
Missouri | 42.32 |
Delaware | 41.65 |
Alaska | 41.3 |
Illinois | 39.53 |
Oregon | 38.8 |
South Dakota | 37.88 |
Wisconsin | 37.83 |
Iowa | 37.27 |
Virginia | 36.22 |
Kansas | 34.98 |
Indiana | 33.87 |
District of Columbia | 33.16 |
Maryland | 31.84 |
Nebraska | 31.77 |
Vermont | 31.32 |
Massachusetts | 31.16 |
Ohio | 30.75 |
Connecticut | 30.66 |
West Virginia | 28.48 |
Pennsylvania | 28.47 |
Minnesota | 27.09 |
Kentucky | 26.37 |
Alabama | 25.59 |
Hawaii | 24.3 |
New Hampshire | 23.16 |
Rhode Island | 10.99 |
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Other studies that have identified entrepreneurship as a critical factor in national economic development include S. Birley, "New ventures and employment growth", Journal of Business Venturing,
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Future research can study the technological entrepreneurship by investigating how combined factors such as environmental factors (e.g., access to technology), contextual factors (e.g., perception of recent economy/market, perception of government support, opportunities), and social factors (e.g., prior experiences, role models) affect the EI of ...
To study 'everyday' entrepreneurship (Welter et al., 2017), qualitative research is especially well positioned to extend understanding about aspects which are hard to measure like, for instance, sensemaking, entrepreneurial identity, perseverance, family embeddedness, and the day-to-day small variations in entrepreneurial behavior.
Entrepreneurship research has evolved markedly over the past three decades and has grown from an embryonic and fragmented state (Shane and Venkataraman 2000; Busenitz et al. 2003; Zahra 2005; Schildt et al. 2006), with its legitimacy being questioned (Low and MacMillan, 1988), to a maturing field of study (Meyer et al. 2012; Busenitz et al. 2014; van Burg and Romme 2014).
On the other hand, some of the papers in the different research fronts identified in our study already propose an agenda for future research regarding certain (sub)fields in entrepreneurship research, e.g., social entrepreneurship, entrepreneurial ecosystems research, etc. (Cavallo et al., 2019, Hernández-Linares and López-Fernández, 2018 ...
The results of the extant study found congruency with the assertions made by Papaoikonomou et al. that SMEs are characterized by lower resource fluidity and has also been evidenced by the case of Finland between 1989 and 1993, where entrepreneurship and level cash flow and liquidity in the economy suffered significantly due to strong economic ...
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Notwithstanding this multi-discipline approach to entrepreneurship research to date, it is not apparent why definitional clarity could not exist across invested research disciplines. ... which have dramatically impacted on both the practice and study of entrepreneurship (Welter et al., 2017), would not occur for many years. Importantly, this ...
Connect and Develop: Inside Procter & Gamble's New Model for Innovation. Intellectual property Magazine Article. Larry Huston. Nabil Sakkab. Procter & Gamble's radical strategy of open ...
In recent years, there has been growing interest in the study of entrepreneurship in general and intra-entrepreneurship in particular, with the aim of analyzing its influence. ... Conducting bibliometric studies to classify research on a topic requires careful selection of database records (Hasper-Tabares et al., 2017). The Web of Science ...
The objective of the research identified in this framework is to accurately examine the research area encompassing entrepreneurship and AI. Furthermore, the aim is to systematically collect and integrate existing relevant studies as much as possible. Thus, the key research question, "What is the contribution of AI to business?"
By studying entrepreneurship and innovation, you can learn the underlying principles of starting a business, avoid common pitfalls, pitch ideas more effectively, validate your product, develop a solid business model, and set yourself up for success in a field where failure is common. 2. Hone Your Skills.
In this paper, the results of ten-year research on youth entrepreneurship are reviewed. In. this study 5670 participants - high school students, and university students from the Republic of ...
Ability to Recognize Opportunity. One major benefit of studying entrepreneurship and innovation is the gained ability to recognize opportunity. Entrepreneurial studies focus on the application of one's knowledge and skills to commercial opportunities. Being able to determine a company's worth through analysis of their strategies, practices ...
This research should serve as encouragement to the budding entrepreneurs of the states mentioned above: it's worth taking the leap to turn your passion into an income." Method: Index created by ranking each factor out of 10 and adding the overall scores. The factors included were: Percent of population that starts a new business
This qualitative study explores entrepreneurial networking within the Indian entrepreneurial ecosystem, with primary data collected through interviews with 20 entrepreneurship experts, that include educators, government policymakers, investors, mentors and incubation managers. Theoretical bounding provides a clear understanding of the phenomenon.
2 Task 1: Select and Analyze an Entrepreneur from the Provided Link Melanie Perkins, the CEO and co-founder of Canva, was selected for this research based on the list presented in 'The Success Stories of Top Young Entrepreneurs in Australia.' The message that she has delivered to the young and aspiring entrepreneurs is inspiring as she rose from an idea to create an incredible platform ...