research paper on package design

The influence of creative packaging design on customer ...

This section focuses on reviewing the state-of-the-art research on packaging design within the context of circular economy. The results of this literature review are presented in 4.1 Material selection, 4.2 Conceptual design phase, 4.3 Design development phase, 4.4 Tools and indicators for design validation.

Sustainable packaging is gaining increasing prominence as a factor in consumer decision-making. This research aims to review and synthesise the literature addressing sustainable attributes and eco-friendly cues of consumer goods packaging. A systematic literature review was performed: 52 scientific articles published between 2010 and 2020 in peer-reviewed academic journals were included ...

The basic elements of package design are name, shape, color, typography, material, product information and image. We examined the association of these packaging attributes with response of consumer's mind in relation to packaging. Name of the brand on package draws attention (43%), easy to remember (43%) and make it unique (47%).

(PDF) The art of packaging: An investigation into the role ...

Journal of Packaging Technology and Research

This chapter discusses factors that are associated with consumer purchasing decisions in order to begin to shape a research agenda with the goal of further examining the role of packaging design. It specifically presents trends driving food packaging design, grocery shopping behaviors, consumer decision-making principles, and a summary of ...

This research aims to review and synthesise the literature address-ing sustainable attributes and eco-friendly cues of consumer goods packaging. A systematic literature review was performed: 52 scientific articles published between 2010 and 2020 in peer-reviewed academic journals were included.

This paper reviews the state-of-the-art research on packaging design, including design rules, guidelines, considerations and tools that can be applied in the design process for achieving a ...

Finally, one unanticipated finding was that material had the lowest influence on packaging design. A previous research has shown that consumers' perceptions are potentially affected by packaging materials (Spence & Ngo, 2012). ... A Conceptual Paper. City University eJournal of Academic Research (CUeJAR), 3(1), 112-123. Google Scholar.

Moreover, recent research have shown that consumers behaviour towards recycling of packaging can be influenced by design (Borgman, Mulder-Nijkamp, & Koeijer, 2018; Geiger, Ünal, Van der Werf ...

The visual design of food and beverage product packaging is at something of a crossroads. The field currently lies between the traditional art and design approach—often based on the intuitions of creative designers/marketers (and/or the results of focus groups or in-depth interviews; Cheskin, 1957, 1967, 1972; Lunt, 1981; Rapaille, 2007; Stern, 1981)—and the more scientific approach to ...

These tangible aspects of packaging are the visual aspects that a product contains, identified as graphic elements and informational elements. The study looks at consumer decision-making of participants from three generational cohorts: Baby Boomers, Generation X, and Generation Y.

Authors: Viktoria Alervall and Juan Sdiq Saied Supervisor: Urban Ljungquist. Title: Perspectives on the Elements of Packaging Design: A Qualitative Study on the Communication of Packaging. Background: In today's markets almost all products we buy come packaged. We use packaging to protect, contain and identify products.

2.2 Functions of Packaging. Concerning the functions of Packaging, they are categorized into three different levels (Cervera, 1998). The hierarchy starts with the primary Packaging or in other words the "consumer packaging" the aim of which is to protect the product and most of the times to come in contact with it.

This research aims to analyse consumer perception and behaviour regarding eco-friendly and sustainable packaging. For this research, we have thoroughly reviewed thirty research papers to gain ...

Story-centric Packaging Examples (Source: Authors) Design Name/Designer Description Image 1 Smart Egg Joonsoo Kim The idea of a lamp is similar to an egg's cartoon, the egg is a lamp and the egg's cartoon is for packaging. This design, made of natural resources such as paper and glass, expresses the story of birth. For direct light, the ...

Paper is considered one of the most environmentally friendly materials available. A qualitative study investigating consumers' expectations and opinions of sustainable paper-based packaging ...

Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness to purchase (WTP) of consumers (n = 75) under three conditions:(1) blind [product], (2) packaging, and (3) informed [product and packaging].

Debranding means removing the items like the logo of the brand and slogan from the packaging design. The aim of the rese-arch is to learn the opinions of participants about the food products that applied debranding strategy in packaging design. Within the research, one-to-one meeting have been done with 12 participants via semi-structured ...

White Paper. New Products. The Basics of Packaging Research. by: Jerry W. Thomas. The market is changing, and competitors are changing, and the time has come to redesign the package of that old established brand. The new marketing director thinks this will revitalize and reinvigorate the brand. Or, a new product with great promise emerges from ...