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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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10 Steps to Creating a Powerful Product Presentation

Written by: Unenabasi Ekeruke

Whether you're running a small or large business, product presentations are a big deal. You've probably invested time and resources in creating a fantastic product to solve a market need.

That's great, but presenting your product to investors, prospects and other relevant stakeholders is the final piece of the puzzle.

Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product.

Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:

If you're overwhelmed with the whole idea of creating product presentations and wondering how to get started, you're in the right place.

This article will teach you how to create powerful product presentations. We'll also share tips for delivering a product presentation that wows your audience.

Let's get started.

Table of Contents

What is a product presentation and why is it important, why create product presentations, product presentation vs. sales presentation, what you need in a product presentation, how to create a powerful product presentation in 10 steps, tips for nailing your product presentation.

Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.

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It often involves using visual aids like videos, images and slideshows to describe product features, benefits, market fit and other relevant details.

Presentations could take place at different stages of the product development process. But when introducing the product to potential buyers, the stakes are never higher. Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below.

In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of directors, investors and potential partners.

Product managers may present a beta or gamma version of a new product to the entire team. In addition, the sales team would have to make product presentations during sales visits to prospects.

Let's face it. There are tons of competing products in the market like yours. Your competitors could be offering similar products or substitutes.

This means that creating useful products may not be enough to set your brand apart or bring in sales. You need product presentations that produce eureka moments for your audience.

Getting it right with your presentations will not only win over your audience, but it'll drive product sales over the top.

But that's just the tip of the iceberg when it comes to the benefits of creating product presentations.

Here are other reasons why you need to create and deliver powerful product presentations.

Create a Memorable First Impression

Nowadays, people are faced with an explosion of product choices. This and many more factors have also contributed to their shrinking attention span.

By any chance, your product presentation could be the first interaction an investor, prospect or customer has with your brand. So, you have to make it count.

Your product presentation is an excellent opportunity for you to introduce your product and expand their knowledge about your brand. And nailing it will leave a positive and memorable first impression on your audience.

Best of all, it will nudge them to the consideration and conversion stage of your marketing funnel .

Tell a memorable and impressive product story with the captivating product presentation template below.

Build Trust and Long-Lasting Client Relationships

Customers will buy and recommend brands that provide incredible product and service experiences.

But how do you communicate value and product offerings to your prospects? How do you tilt customer purchase decisions in your favor?

The golden secret is a product presentation that makes you stand out. How you present your product can influence customers' perceptions of your brand.

During product presentations, you have a chance to showcase product features and promise of value to clients. And when done right, it can ignite a solid business relationship between you and potential customers.

Over time, these customers will trust your product and become loyal to your brand.

Here's what you should know. As a business owner, brand loyalty , customer trust and credibility are your greatest assets. A captivating product presentation will inspire client trust in your product and business.

Stand Out from the Competition

The business world is marked by fierce competition among companies that provide similar products and services.

You probably have a lot of competitors and you're wondering how to distinguish yourself. Start by delivering a flawless product presentation.

As previously stated, your sales presentation should be able to leave an indelible impression on prospects and investors. It would captivate their attention so completely that, regardless of the stiff competition, they would always opt for your brand.

One way to leave a lasting impression is to make your product presentation interactive. An interactive presentation whether presented or read builds a bridge between you and the potential investor or reader. Instead of simply throwing information at them an interactive presentation allows you to layout your storytelling and product information in a way that's engaging and enticing.

For example you might want to add video clips, popups with extra information for additional reading, or add a flip book effect. For more check out 20 Ways to Create an Interactive Presentation That Stands Out. 

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Boost Sales and Revenue

Having an excellent presentation is the key that unlocks sales for your product.

After your presentation, you certainly want customers to pull out their checks or proceed to the next steps. If you can nail your product presentations, you will win over your audience, gain new customers and increase sales.

On the contrary, mediocre product presentations could hurt your brand. You might even have a top product that has the potential to be a major game-changer. But poor delivery would not only portray you as lacking confidence in your product but could be a turn-off for prospects.

Want to convince your prospects to invest in your business or purchase your products? If the answer is yes, we recommend using a robust product presentation tool like Visme.

Check out the template below to see how Visme can make your product presentation pop.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

With product presentations, you'll dive deeper into details like:

• How your product works
• How it will solve your customer's needs or pain points
• The specific benefits your product will bring to your customers

For instance, sales presentations can have a broad focus on your business as a whole rather than a particular product.

Let's say you run an accounting firm that offers a wide range of products and services. Your sales presentations could focus on pitching solutions like:

• Accounting audit
• Tax accounting
• Bookkeeping
• Forensic accounting

On the flip side, you'll need a product presentation to sell inventory management or accounting software to your clients.

Keep in mind that both presentations are essential for your sales process. The goal is to get your prospects' attention, drum up excitement and move them towards making a purchase decision.

Although product presentations cut across different industries, there's no universally accepted format. However, this infographic template below highlights the key elements of winning a product presentation.

Introduction

Company overview, the problem, product and solution.

• Promise of Value or Benefits

Product Positioning

Use cases and social proof.

• Call-to-Action

Together, these key details juice up your product presentation and make it a delight for your audience.

Read on to learn more about the key components of a captivating product presentation.

The introductory part is where you hook your audience in and get them excited about your presentation. It should provide an overview of what you will cover during your presentation.

In this section, you can sum up the purpose of your presentation, why it's relevant to your audience and key takeaways.

Before you get into the product details, start with a general overview of your company. It doesn't matter if your audience is familiar with your business or not. You want to include key details such as:

• Company name
• Vision, mission and goals
• When your business was created
• The products and services you offer
• How your business and products have evolved
• Relevant team members

Here's an intro slide from our startup pitch deck theme you can customize:

The problem or customer needs should receive more attention than others. This is what your prospects care about most and that's why they are sitting at the other end of the table. So we recommend that you include this section earlier in the presentation.

To attract audience attention, show them you have an in-depth understanding of pain points. Remember to explain how the problem affects your audience and the consequences of not resolving it.

Take note of how the presentation template below emphasizes the problem the product is designed to solve.

Start by showing your audience how they'll feel or what they could enjoy if they solve that problem. Here, you want to paint a mental picture of a perfect world without those pain points.

While writing this section, be sure to highlight these things:

• Introduce your product or service, passing any type of quality assurance services .
• Briefly explain how it addresses the problem and makes their dream of a perfect world a reality.
• Highlight how your product is made. Is it handcrafted, mass-produced, custom-made or batch produced?
• Include product details like features, functionalities, specifications, durability, quality and more.

Highlight your product features and process using the beautiful Visme template below.

Promise of Value

No product presentation is complete without a value proposition. This is where you make a case for your product. Articulating your promise of value will help create an "aha moment" for your prospects.

This section should provide more insight into the value your product Is offering. Here you should:

• Mention what your audience will get out of the product (product or service experience)
• Highlight what makes your product unique from other competing products (unique selling proposition)
• Explain why your prospect should opt for your product (competitive edge)

It's a good idea to center your product pitch around the key benefits your prospects will enjoy. So you want to highlight as many product benefits as possible. It could be productivity, convenience, health and wellness, peace of mind and much more.

Draw attention to your competitive edge and pitch your promise of value to prospective client and customers using the stunning template below.

Product positioning refers to how you want your market to think or feel about your product. It's a description of who you are as a brand, the products and services you offer, your target market and what makes your product unique.

Here you should talk about:

• Your brand image and values
• The positioning of competing products in your target market
• How your product features and benefits stack up to the competition

The infographic template below highlights the benefit of brand positioning.

Brand positioning helps to set you apart from your competitors. Think of it as what customers can remember about your brand when they think of similar products.

For example, the Pepsi brand is distinct from the Coca-Cola brand. Even though they are both cola drinks, they have different tastes, looks, connotations and legacies.

To influence customers' perceptions of your brand, you could create a brand positioning statement. For example, a recent marketing campaign by Salesforce highlights their brand positioning statement:

We bring companies and customers together. We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance, its back office, front office, and offices yet to come.

You could use the Visme template below to communicate your brand guidelines and product positioning.

This section should provide a visual picture of the customer using your product to address their problems. Here are some ways you can visualize or share them in your presentation.

• Create a scenario of how customers can use your product to solve their problem.
• Share customer reviews, testimonials, user ratings, celebrity endorsements, expert reviews and more.
• Share case studies and real results of how your product has helped similar businesses.
• Provide a snapshot of your product performance in terms of downloads, engagements, purchases and much more.
• Mention any product and compliance certifications, documentation, quality badges and awards you've received.
• Use anecdotes to showcase how existing customers love your solution.

Use this product testimonial slide template to showcase your own customer reviews.

Call-to-Action (CTA)

Now it's time to tell your viewers what you expect from them. Your call to action will depend on your audience.

It will also depend on the goal of your product presentations, which we'll discuss in the next section.

During in-house product presentations, you might want to ask for feedback from different departments. At a trade show, you might ask to meet prospective customers to meet you at the booth to make purchases.

During B2B presentations, you might request time for questions and more. Ultimately the goal is to get customers to purchase your product.

Most businesses have confidence in their ability to make excellent products. However, they struggle to commercialize or bring in revenues from those products.

Why's that? The attention spans of people in this tech-driven society are shrinking. And the reality is that people no longer have enough time to sit through mediocre product presentations.

Want to drive sales or get a positive return on investment for your product? Then you've got to make your product presentations compelling.

Let's show you how to create compelling product presentations that capture the important elements we've highlighted above.

Step 1: Define Your Goals

Whether you're presenting a new, rebranded or upgraded product, the first thing you need to do is to define your goals and objectives.

Let's say you've launched a new line of products into the market. Firstly, you'll have to spell out what you're looking to achieve with your product presentation?

• Do you want to get investors' buy-in to expand production capacity?
• Do you want to secure more funding from management to produce more units?
• Are you looking to secure partnerships with distributors, retailers or franchisees? Or you want to introduce the new product to your prospects or client.

Secondly, reiterate why it's important for you and your team to achieve these goals? For example, as you'd expect, securing partnerships with distributors could help:

• Expand your product reach
• Boost product sales and revenue
• Increase market share and more

Next, you want to highlight how you intend to communicate with your audience. Also, be clear about what you want your audience to do after watching your presentation.

Do you want your prospects to call you or buy one year's supply of your product? What about in-house presentations? Do you want the sales and marketing team to develop a strategy to introduce the product into a new market? Your presentations should answer these questions in a convincing way.

It makes sense, right? Lastly, remember to make your goals specific, measurable, attainable, realistic and time-bound (SMART).

The success of your presentation is measured by whether your audience understands and acts on your message. Therefore consider your goals in every slide and include a clear call to action.

Not sure how to set SMART goals for your product? Go ahead and use the worksheet below to jumpstart your creativity.

Step 2: Figure Out What Your Audience Needs

If you want to pique your audience's interest in your product, you'll have to figure out what matters most to them and serve it to them. This is what sets successful brands apart.

Don't make the mistake of assuming you know what your target audience wants, which is a trap many businesses fall into. Rather go ahead do these things:

• Perform in-depth research into your audience
• Develop buyer personas
• Delve into customer data to monitor patterns or trends
• Keep an eye on social media, public forums and industry publications

We get it. You've probably gone through this process during product development. Now you're wondering why it matters during the presentation?

Here's what you should know. Getting access to information is much easier than ever. As a result, potential buyers extensively research products and scan competitors' offerings before making purchases.

So your presentation is an opportunity to demonstrate that you not only understand their pain points, but your products can make their life or business better.

Step 3: Create an Outline

The next step is to outline the main points you want to hit during your presentation.

During presentations, there are usually a lot of key points to cover. Creating an outline helps you ensure things don't fall through the cracks.

First, decide the topics you want to cover and the sequence to present them. Then dedicate a slide to show the outline to your audience. This will give them an idea of what to expect and make your delivery insightful.

The outline we've shared above is an excellent place to start. You can use the template below to organize your ideas in a sequential manner and logical flow.

Step 4: Pick Out the Right Tool and Template

Presenting your product or services is an art. You need a rich blend of visually appealing slides and powerful delivery to make it effective.

Achieving this may require long hours of planning, strategy, design and organization. You'd have to craft an outline, prepare your slide notes, source royalty-free visuals and use them to design your slides.

Pretty tedious, right. Templates and tools come in handy, making your work easier and faster.

Templates reduce the time it takes to make eye-catching and engaging product presentation slides. In addition, they provide direction on how to keep your content organized and impactful.

Most tools are fairly limited in terms of features and how much you can customize them. However, Visme is an exception to this.

Visme's product presentation templates make it super-easy for anyone to create eye-catching product presentations. The tool has a rich library of templates, tools and visual aids to help you present your product to the world with style and poise.

These ready-made templates are not only customizable, but they cut across any product or niche you can think of. All you have to do is input your content and your product presentation is ready to go.

Using templates like the one below is a great starting point.

Step 5: Make Your Content Relevant and Compelling

Creating relevant and convincing content is the key to nailing your product presentation.

The other ideas we've shared will make your content more effective. But an excellent presentation begins and ends with great content. It has the potential to capture the hearts and minds of viewers and connect them with your solution.

Don't just assume you can wing it by putting less effort into developing compelling content. You'll need to spend a lot of time researching, brainstorming and writing out the key points relevant to your audiences.

For example, some customers may care more about product quality than price. On the other hand, convenience and ease of use could be a primary concern for other prospects.

While your presentation should be brief, the value proposition should be at the heart of your sales pitch. You want to focus on how the product will benefit the customer rather than the aesthetics.

Here's an Airbnb-inspired slide template that focuses on product benefits:

Start by describing the world your customers will enjoy after purchase. And be sure to quickly convey what makes your product different.

For instance, the process of buying and installing new equipment can sometimes be tricky and demanding. But it helps companies bring down costs, increase productivity and revenue.

Your content should communicate the problem and what the prospect will enjoy after buying your product. Offering additional perks like pre-purchase and after-sales support can further convince customers to buy.

Step 6: Bring Your Presentation to Life With Attractive Designs

Think about the last time you sat through a dull presentation.

• What were the slide designs like?
• Was the color scheme dull or monotonous?
• Were the visual aids clumsy and difficult to understand?
• Were there too many ideas crammed on each slide?

You probably zoned away during the presentation. Like you, other people feel the same way about terrible slide decks.

The demand for creative and engaging visual content is at an all-time high. Therefore if you're going to attract audience attention, you need stunning product presentation designs like the one below.

Regardless of how amazing the quality of your content may be, a poor slide design can be frustrating to watch.

Not only will it hurt your product presentation, but it could undermine your credibility. So, you want to ensure your slide design is not only professional but has a clean and organized layout.

Here's how to get savvy with your slide design.

• Use legible fonts and stick with a minimum of three fonts throughout your slide deck.
• Avoid using too many colors in your presentation.
• Be sure there's a strong contrast between your text color and background color.
• Tailor your typography, color scheme and visual language to your brand identity .
• Format your text, images and design element to achieve perfection.

Visme templates incorporate eye-catching images, excellent data visualizations and powerful typography to make your slide decks attractive .

Go ahead and watch the video below to learn design tips for creating awesome presentations.

Step 7: Use High-quality Graphics and Visual Aids

Incorporating quality visual aids into your product presentation is a must.

Why does it matter? The thing is, you've put in a lot of time and effort into preparing for your big day. So you certainly don't want your prospects to leave the room recalling only a tiny fraction of what you said.

According to a study, 65% of people are visual learners. So adding stunning visuals in your presentations ensures the odds are stacked in your favor.

No matter the type of audience you're looking to reach. Impactful visuals help you communicate your message and ideas more effectively. Best of all, they grab and retain audience attention, build solid emotional connections and keep your presentation on track.

Avoid using pixelated or cheesy images. Even more, stay away from generic stock art, copyrighted or watermarked visuals available. Rather source top-quality photos that enhance your presentation.

Just like it's important to stick to one main idea per slide, use one or two images per slide. But, again, the key is to use images that convey your message in the most compelling way possible.

Whether you're visualizing financial data or showcasing product features, Visme offers a wide range of visual aids to make your product presentations shine, including:

• Premium and royalty-free images
• Short videos and animations
• Charts and graphs
• Scatter plots

… and much more.

You don't need to entirely create visual product presentations from scratch. Instead, give yourself a head start by using a modern presentation theme like this one.

Step 8: Determine Follow-Up Questions and Provide Answers

At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product.

Typically prospective customers ask questions to know if the product is a right fit for their organization. These questions could be along the lines of:

• Scalability
• Quality assurance
• Ease of use
• After-sales support and more

For example, let's say you've built a digital product like customer relationship management (CRM) software. Prospects could ask questions such as:

• Is your software scalable?
• Will it support our company's growth and future expansion plans?
• How will the tool help us manage our day-to-day process?
• How will the product help our business grow sales, gain a competitive advantage or increase market share?

Most clients could even ask for a live demo or a trial of your software.

Preparing for potential questions will help you avoid getting caught off-guard. It also shows you clearly understand your prospect's needs.

Answering these questions will wow your audience, boost their confidence in your product and help you close the deal.

Step 9: Run It by Your Team and Incorporate Feedback

You've spent time designing your slide and putting your ideas together. Great job. Now your presentation needs a few rounds of edits to make it shine.

Here's how to polish your presentation to make it pop.

• Keep editing aggressively until your presentation is clear and free of fluff. The goal is to improve language accuracy, flow and overall legibility.
• Be sure to weed out anything that doesn't relate to the core message.
• Run it by your mentor and team members, get their feedback and incorporate it into your product presentation.

Getting a fresh pair of eyes to look at your presentation can help you refine it, even if you're a good editor.

Here's the deal. When editing your presentation, your brain could instinctively fill in the gaps with what you wanted to say. But other editors could readily flag errors or point out areas where you aren't expressing your ideas clearly.

Peer editing may seem daunting. But Visme makes it super-easy for you to collaborate with your team. You can share your presentation online with peers. Also, you can download it in HTML5 (with animations) or PDF format and share it via email or other file-sharing platforms.

If you don't have anyone within reach, automated writing assistants like Grammarly and ProWritingAid could come in handy.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Step 10: Practice Your Presentation

If you want to deliver captivating business presentations , rehearse till you become perfect.

Why does it matter anyway? After all, you've gone through the entire product development process and have a good grasp of the product.

Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before delivering speeches before getting on stage. And guess what! They nailed it every single time.

Steve Job's rehearsal routine and his ability to communicate their ideas persuasively drove massive sales for Apple products. It has also played a vital role in the success of the Apple brand.

Rehearsals grow your confidence and make you familiar with the key points. As you rehearse, you have a great opportunity to:

• Weed out the irrelevant points or jargon in your presentations
• Try something new (like a strong opening or pause to play a clip)
• Streamline your presentations for the allotted time

Practice your product presentations between five to ten times before the big day. You can do it alone (facing the mirror) on the first day.

Then you can practice before a small group of friends, family, colleagues. This will enable you to see reactions and get natural human feedback.

While you're at it, make sure to time yourself, record your practice sessions and take notes.

Feel free to enunciate tricky words and pause when you notice mistakes. Be sure to analyze, reanalyze and refine your presentation structure as you proceed.

Go ahead and review the recorded clips and feedback from your practice audience. Once done, you can then incorporate the feedback into your remaining practice sessions.

Remember, you shouldn't read your slide or deliver the presentation just the way you memorize it. The goal of rehearsals is to build enough confidence to:

• Avoid sounding rigid or too rehearsed
• Present your product or services without appearing unprepared
• Take questions and comments from your audience without getting lost or overwhelmed

You can learn more about memorizing your presentation and other practice techniques from the video below.

With the tips we've shared, the stage is set for a flawless product presentation.

But you need much more than perfect content and slide design to nail your product presentation .

What's more? You need to convey your message in a compelling and convincing manner. If your delivery is on point, you are on the right path to profitable sales.

Read on to learn how to deliver product presentations that drive action.

1. Start With a Bang

The beginning of your product presentation is super important. How you begin will determine how the rest of the presentation will go. If you start strong, the chances are that you'll end on a high.

Right off the bat, you need to grab your audience's attention, establish credibility and get them in the mood to listen to you.

Don't waste those precious opening minutes rambling on pointless details. Else they'll switch off and you may struggle to get back their attention.

There are many excellent ways to start your presentations off on the right foot.

• You can tell a captivating story about the circumstance that led you to make the product. If you're rebranding your product, you can talk about how the product has evolved.
• Quote shocking headlines, figures or statistics related to the purpose of your presentation. For example, you could cite statistics from a study or industry report highlighting the need for your product or solution.
• Ask a thought-provoking question that sparks curiosity and articulates the problem. For example, "do you spend too much time tracking inventory, leads or sales?" Or do you struggle to increase conversions for your business?
• Kick-off with a compelling image or video showing customer testimonials, reviews, live videos of customers using your product and much more.

Read on to learn more about starting your presentation on a perfect note.

Give your audience a sneak peek of what to expect from your presentation using the intuitive template below.

2. Tell a Story

Beyond the opening part, it's crucial to tell stories throughout your presentation. It is an excellent way to keep your audience engaged from start to finish.

Storytelling helps your audience connect and remember the main points of your presentation.

For example, you could tell a story about the existing problems in your niche before your product came on the scene.

Another angle could be how your product will change the trajectory of the industry. Using compelling statistics and figures in your storyline can help you build a strong case.

Be sure to use your product pitch as an avenue to convince prospective customers about the superiority of the product or services you're offering.

If you are selling a rebranded or repackaged product, this is your chance to dispel any doubts or false beliefs about your product. Reassure them of the benefits they will enjoy if they buy your product.

Use the template below to share compelling stories that drive interest in your product.

3. Prioritize Your Audience Needs

Your presentation should be designed to meet the needs of your audience. In other words, what benefits will your audience gain from your presentation?

When planning your presentation, make sure it is relevant to your target audience and piques their interest. Find out what your audience needs to know rather than focus on what you feel like telling them.

Customize your slide to address the subjects that are most important to your clients. Then, make your delivery simple enough for your audience to understand and respond.

During your presentation, you should also pay attention to the body language and reactions of your audience. Interpreting their moods and emotions can keep you track and help you achieve your presentation goals.

4. Keep It Short, Simple and Sweet

A product presentation isn't an academic presentation or keynote address. So you're not going to have all the time in the world. And, most of all, no one wants to sit for hours listening to a long presentation.

According to studies, attention levels during presentations dip substantially after 30 minutes.

While delivering your presentation, always remember that you won't have your prospect's time and patience for so long.

So you want to ask: What is the core message for my audience to take away? What's the least amount of time I need to convey the key points concisely?

Guy Kawasaki's 10/20/30 rule says that the ideal presentation should have no more than ten slides, last 20 minutes with a font size of at least 30 points.

Whichever rule you choose, make sure to keep your core message focused and brief. And if what you are planning to say doesn't add value to that core message, leave it out.

5. Maintain the Right Body Language

Body language or non-verbal cues play a critical role in your presentation. It can make all the difference between a successful presentation and a disastrous one.

Here's why. People pay 90% more attention to the tone of voice and body language than the actual words.

This means people don't just pay attention to what you're saying. They notice other non-verbal cues such as eye contact, facial expressions, gestures, postures and body movements. Having the correct body language can help you win over your audience and keep them hooked to your presentation,

Here are a few positive body language tips to help you connect with your audience.

• Wear a genuine smile
• Make every effort to stay relaxed
• Assume a power pose during your presentation
• Demonstrate your individuality, passion and interest in the subject
• Maintain eye contact with individual members of the audience
• Speak clearly and make your voice a little louder than you believe it should be
• Make use of the space and Interact with your audience as you move around the stage
• Don't speak too fast, but also don't speak too slowly
• Use occasional arm movements
• Don't slouch or lean over the podium
• Remember to breathe and take occasional pauses in-between speeches

Lastly, be confident in your ability. People won't trust anything you have to say if you don't sound authentic.

You've put in so much work to develop a great product. Don't lose your enthusiasm when you stand before your audience.

Do your best to speak about it from the heart. Doing this will leave a positive impression on your audience and inspire trust in your product.

6. Invite Questions From Your Audience

After your presentation, thank your audience for listening. You can further improve engagement by inviting your audience to ask questions.

Listen to the questions carefully and provide clear-cut answers. If you don't understand the question, feel free to ask for more clarification. Be honest with your audience and don't make promises you can't deliver.

7. Leave a Lasting Impression

Ending your presentation poorly can sabotage all the efforts you've put in so far. Hence the need to conclude your presentation on a high.

Your conclusion should summarize the major points of the presentation. It should also leave a memorable impression in the minds of your audience and encourage them to take action.

There are many viable ways to create a memorable conclusion.

• You could reiterate the important points, such as your product benefits and unique value proposition.
• This could be an excellent opportunity to share compelling reviews and testimonials about your product. If your product has earned awards, recognitions and notable features, be sure to showcase it.
• Close with a story that refers back to the opening message.
• End with an interesting question you asked at the beginning of your presentation.
• Highlight compelling figures and case studies about your product.

For example, you could mention that your software has helped company A increase productivity and sales by 55%.

On a more practical note, imagine you offer on-demand delivery services. You could mention that your product has helped improve access to delivery services and cut down delivery expenses for more than 200,000 customers. Then go ahead and highlight how your prospects can enjoy these benefits too.

Make sure to add a clear and compelling call to action. Let them know what you expect from them and the next steps. For example, you could ask prospects to purchase a premium version of the software or buy a year's supply of your product.

Read this article to learn powerful and stylish ways to end your presentation .

Make Your Product Presentation Shine with Visme

There's no denying that crafting incredible product presentations can up your chances of closing more deals and driving sales for your product. In addition, it offers you a fantastic opportunity to pitch your product benefits and what sets you apart from competitors.

Now, you have some valuable tips to make your next product presentation successful. Make it a powerful and memorable one with these top-notch product presentation templates from Visme.

Looking to present your product to prospective clients and skyrocket sales? Visme has got your back. Our presentation software offers everything you need to create stunning slide decks.

Create beautiful presentations faster with Visme.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

55+ Best Marketing Plan & Marketing Strategy PowerPoint (PPT) Templates

Behind every successful marketing strategy, there’s a persuasive PowerPoint presentation. It’s the presentation that helps you to convince the team to go ahead with your marketing plan in the first place.

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A dynamic and versatile PowerPoint template for showcasing your marketing plan. This contemporary slideshow includes engaging photo layouts, infographics, tables, vector icons, and diagrams among other features. With 27 slides in total, this 100% editable template is accessible to all.

Digital Marketing Plan Presentation Template

This PowerPoint template features 30 adaptable slides covering key business areas such as market analysis, marketing plans, organizational structure, and social media marketing. Suitable for both marketers and agencies, this template especially excels in delivering detailed marketing plan presentations.

Creative Marketing Strategy PowerPoint Template

This PowerPoint template offers contemporary and customizable features that are perfect for marketing strategy presentations. Its adaptable graphics and drag-and-drop picture placeholders are valuable for creating business presentations, lookbook slides, or project pitches. With a widescreen format, it’s a solid choice for sophisticated, professional presentations.

Modern Marketing Plan Presentation Template

Looking for a comprehensive, easy-to-edit asset for your marketing plan presentation? This PowerPoint template offers this in the form of a 30-slide PowerPoint document. It covers crucial topics such as market analysis, competitive strategy, social media marketing, and more. Notable features include resizable graphics, a full HD 16:9 ratio for optimal visibility, and user-friendly editing.

Digital Marketing Plan PPT Presentation

This is a versatile and comprehensive PowerPoint template, crammed with 27 slides tailored for business planning and marketing processes. Its user-friendly design includes easily editable graphics, full HD 16:9 ratio, and Google Fonts. With content ranging from company intros to social media strategies, it’s a valuable tool for both tech-savvy and less-technical users alike.

Green Marketing Strategy Presentation Template

With 15 carefully crafted slides to choose from, this PowerPoint template will help you design the perfect marketing strategy for your agency and clients. The template also includes infographics, a gallery, and portfolio slides.

Business Marketing Plan PowerPoint Template

This PowerPoint template comes with a clean and modern slide design that will effectively highlight your marketing plan in a professional way. It includes more than 30 unique slides with editable colors and free fonts.

Aqua – Free Marketing Plan PowerPoint Template

Aqua is a free PowerPoint template you can use to create marketing plan presentations with beautiful designs. It features 32 slides with colorful watercolor effects and layouts. The template is also available in Google Slides format.

Influencer Marketing PowerPoint Template

If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It comes with 20 master slides in 2 different sizes. You can also customize the colors, images, and shapes of each slide.

Gradient Marketing Plan PowerPoint Template

This PowerPoint template is ideal for designing a more colorful and creative marketing plan for your projects. It features a design that uses gradient colors as its main theme. The template has 49 unique slides with animations and transitions.

Alpa – Marketing Plan PowerPoint Template

Alpa is another modern PowerPoint template that comes with a set of professional slide designs. This template includes 31 slides for creating marketing plans for various types of projects. They feature customizable graphics and animations too.

Clean Marketing Strategy PowerPoint Template

You can create a clean marketing strategy for your projects using this clean and minimalist PowerPoint template. It comes with 18 unique slides with editable colors, resizable graphics, master slides, image placeholders, and more.

Free Product Marketing Plan PowerPoint Template

This free PowerPoint template is designed with product promotions in mind. You can use it to create a detailed marketing plan for a product promotion campaign. It has 32 different slides with highly visual designs.

Gruv – Colorful Clean Marketing Plan PowerPoint Template

You should always try to add a bit of color and creativity to your marketing presentations to make them look more attractive and interesting. This PowerPoint template will help you achieve that goal. It features colorful slide designs with creative shapes and layouts. You can customize them however you like.

Colorful Marketing Plan Presentation PowerPoint Template

You can use this PowerPoint marketing template to create bright and vibrant slideshows to present your marketing strategy. It includes 30 unique slides with easily customizable layouts. There are also editable vector graphics, master slides, and image placeholders included in the template.

This marketing presentation template is ideal for digital marketing agencies and freelancers. It features a bold and modern design with a two-tone color theme. This makes it easier for you to highlight important parts of your presentation on each slide. There are 20 unique slides in this template.

Trendy Marketing Strategy PowerPoint Template

The trendy and stylish slide design is the main feature of this PowerPoint marketing template. It comes with 30 unique slides featuring modern content layouts, editable graphics, as well as drag and drop editing options.

2022 Marketing Plan Free PowerPoint Template

This is a free PowerPoint template you can use to create a complete marketing plan for your business. It has 32 unique slide layouts with colorful designs and lots of useful marketing infographic designs.

MARKTR – Marketing Plan PowerPoint Template

Marktr is a modern PowerPoint template for making more effective marketing plan presentations. It features 20 unique slide layouts that you can easily customize to make effective slideshows for various digital marketing presentations.

Minius – Marketing Plan PowerPoint Template

Minius is a creative marketing plan PowerPoint presentation template that comes with a dark color theme. It’s perfect for modern agencies and businesses. The template has 36 slide layouts with free fonts, editable graphics, and much more.

Stylish Marketing Plan Template for PowerPoint

This PowerPoint template comes with a clean and minimalist design. It also includes 30 unique slides that have a stylish content design that utilizes bright colors to highlight specific parts of each slide.

Useful Marketing Strategy PowerPoint Template

This is a must-have PowerPoint template for all marketers. It features some useful marketing charts, graphs, and infographic designs that are useful for visualizing stats and research. There are 20 master slide layouts in this template.

Free Travel Marketing Plan PowerPoint Template

This free PowerPoint template is perfect for making a modern presentation to showcase your marketing plan for travel agencies and campaigns. It includes 31 slides that have plenty of space to show off photos and graphics.

Clean Marketing Plan PowerPoint Template

This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in 30 pre-made color schemes. More importantly, it features important marketing-related slides such as a SWOT analysis slide, marketing KPI, competitor analysis, and much more.

EUY – Digital Marketing Presentation Template

If you’re looking for a slideshow design with a modern and clean design, this template is perfect for you. It’s designed for digital marketing presentations and it comes with 25 unique slides with fully customizable layouts. The template is especially suitable for SEO and social media marketing plans.

Professional Marketing Plan PowerPoint Template

Whether you’re designing a marketing strategy presentation for a small business or a corporate brand, this PowerPoint template can handle them all. It features a set of professional slides that you can use to design effective presentations. You can choose from 30 unique slide layouts and 10 pre-made color schemes as well.

Business Marketing PowerPoint Template

This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slideshows. There are a total of 30 slides included in the template with fully editable layouts. Even the shapes and graphics can be resized and customized to your preference.

B2B Marketing & Sales PowerPoint Template

A presentation for a B2B marketing strategy needs to be extra professional as your audience will always be industry experts. This PowerPoint template will help you create a slideshow that stands out from the crowd. It includes 60 different slide layouts with all the necessary slides for presenting your marketing plan.

Free Non-Profit Marketing Plan PowerPoint Template

This is a free PowerPoint template you can use to create a marketing plan presentation for a non-profit organization. It comes with 20 beautiful slides featuring colorful shapes and illustrations.

Free Graphic Design Marketing Plan PowerPoint Template

Another free PowerPoint template for designing marketing plan slideshows for graphic design agencies and freelancers. This template includes 26 unique slides in both PowerPoint and Google Slides versions.

RENVAL – Marketing Strategy PowerPoint Template

You can use this PowerPoint template to design a presentation with a modern and clean design. It includes many useful slides for showcasing your services and strategies in an attractive way. Each slide can be customized to change colors, fonts, and shapes as well.

This presentation template comes in both PowerPoint and Google Slides versions. It includes 30 unique slides for crafting many different kinds of marketing strategy presentations. The template also features editable infographics, icons, and mockups.

Creative Marketing Presentation Template

If you’re a freelancer or a marketing professional, this template is a must-have for you. It’s designed with individual marketers in mind for promoting themselves and their marketing plans. It includes 20 unique slides with beautiful designs. And it comes in PowerPoint, Keynote, and Google Slides versions.

Marketing Research PowerPoint Template

You can use this PowerPoint template to present your marketing research data and research summaries to your teams. It has a total of 150 slides featuring 30 unique slides in 5 different color themes. The template also includes editable vector graphics and icons.

Digital Marketing Proposal PowerPoint Template

Create a killer marketing proposal to present your marketing strategy to your audience. The template includes 30 unique slides divided into multiple sections. You can also customize the slides to your preference by changing colors and fonts.

Free Business & Marketing Plan PPT Presentation

This free template is designed for making business plans and marketing plans for modern brands. It includes a total of over 300 slides. And you can use it with your personal and commercial projects for free.

Epsilon – Free Marketing PowerPoint Template

Epsilon is a multipurpose PowerPoint template that includes hundreds of different slide layouts you can use to create all kinds of marketing presentations. It’s completely free to use with your commercial projects

Sometimes adding a little bit of color to your slides can do wonders for attracting and convincing your audience. This template will allow you to craft a beautiful marketing plan presentation with a colorful design. It includes 30 unique slides with editable colors, shapes, and fonts.

Minimalist Marketing Plan PowerPoint Template

If you’re not a fan of colorful designs, this PowerPoint presentation is for you. It comes with a very clean and minimalist slide design that has fewer colors and shapes. The template includes many marketing-related slide layouts in 5 different color schemes.

Product Marketing Strategy Presentation Template

This PowerPoint template is designed for product marketing strategy presentations. It includes many unique slides that will help you showcase your marketing plan for promoting a specific product. The template is available in PowerPoint, Keynote, and Google Slides versions.

You can use this PowerPoint template to design presentations for your business plans and marketing plans. It features a set of easily customizable slide layouts that includes image placeholders, editable shapes, colors, and much more.

Digital Marketing Strategy PowerPoint Template

Featuring 20 unique slide layouts, this PowerPoint template is perfect for designing a presentation for a digital marketing plan. It can also be used to create marketing proposals, especially for social media marketing strategies.

Free Real Estate Marketing Plan PPT Presentation

A colorful and creative presentation template for showcasing a marketing plan for a real-estate business. This template is free to download and it comes with 23 editable slides.

Power – Free Minimal Marketing PowerPoint Template

This is an all-purpose PowerPoint template you can use for different types of marketing presentations. It includes over 120 unique slides with editable designs, vector shapes, changeable colors, and more.

Online Ad Marketing Plan PowerPoint Template

Are you putting together a marketing plan for an online ad campaign? Then use this PowerPoint template to create a presentation to convince your team. It includes a total of 800 slides featuring 100 unique slides in 8 different pre-made color themes.

Infinity – Marketing Plan Presentation Template

This template is perfect for creating a marketing plan presentation with a modern approach. It includes 40 unique slide layouts full of editable vector shapes, icons, image placeholders, and much more. It’s available in 10 color schemes as well.

Marketing Strategy Presentation PowerPoint Template

Create a stylish marketing strategy presentation using this PowerPoint template. It comes with a set of slides that feature creative colors, shapes, and content layouts. The template includes 45 unique slides with fully customizable designs.

Simple Marketing Plan Presentation Template

Another clean and simple presentation template you can use to make a marketing plan presentation with a distraction-free design. It includes 35 unique slides in 10 pre-made color schemes.

Facebook Marketing Strategy PowerPoint Template

Be sure to download this PowerPoint template if you’re a social media marketer. It features the perfect slide design for making marketing strategy presentations for Facebook campaigns and more. There’s a total of 58 slides in the template.

Free Marketing Strategy PowerPoint Template

This free PowerPoint template has a simple and clean design. It’s perfect for a small business marketing strategy presentation. The template includes 20 unique slides with customizable layouts.

For more inspiration, check out our best business proposal PowerPoint template collection.

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Essential slides for a marketing campaign presentation

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A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a… ... read more A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a free marketing campaign presentation template to get started! close

A winning marketing campaign has to start somewhere, and often, that somewhere is a successful pitch. This presentation is the essential step in presenting your vision right before it is brought to life. Without a well-researched plan, your campaign will struggle to achieve its objectives. Through a marketing presentation, organize all your ideas into a cohesive plan that helps stakeholders connect with your ideas. In this guide, we’ll share what you need to build an effective marketing presentation to help prepare you for your next project.

Essential slides for a successful marketing campaign presentation:

A successful marketing campaign presentation must include slides that outline everything related to the campaign’s mission. Certain slides, however, are particularly essential for effectively conveying your marketing strategy. The key elements of a marketing presentation are the following:

Title Slide

A compelling title slide sets the stage for your presentation, it provides the audience with the first impression that sets expectations. This slide should be concise yet straightforward, featuring the content’s overall title, a subtitle that elaborates further, and the name and logo of your organization. Arranging these elements is also important so as not to overcrowd the slide. A well-crafted title slide will intrigue your audience and lay the foundation for the narrative.

Campaign Overview

When launching into a marketing presentation, it’s important to start with a solid foundation—an engaging campaign overview as an introduction. This slide serves as a primer for the campaign’s core concept and overall plan. It offers a glimpse into the strategic thinking and creative direction that underpin your campaign. This overview is the first step in captivating your audience and guiding them through your vision.

Executive Summary

An executive summary is a crucial component of any slide deck, offering a comprehensive overview of the campaign’s objectives and strategies. This section serves to outline your goals and how you plan to achieve them. An effective executive summary should communicate the campaign’s ambitions and methods at a glance. It is supposed to set the tone for a more detailed breakdown of your vision and marketing efforts.

Target Audience

Any marketing campaign has a target audience that it is trying to reach, and knowing who determines the overall direction of the campaign. Casting a wide net is too broad to be effective, so being selective and conducting market research helps shape your overall message toward your ideal demographic. This includes understanding the platforms they use, their industries, and their ages, which all contribute to aligning your marketing with the broader objectives to ensure that your efforts are concentrated in the right direction.

Competitor Analysis

Along with your market research, an audit of your competitors helps shape your strategy by offering insights into the landscape that you operate within. By assessing the competition’s strengths and weaknesses, you provide an overview of the market’s dynamics, including what works and what doesn’t. It also helps identify potential gaps that you can fill with your business as you redefine your value proposition and meet the needs of your target market.

Product or Service Overview

Your brand’s personality , values, and unique selling point (USP) are your guideposts that lead potential customers right to your door. The section that introduces your product or service should bring your whole brand to life and make it valuable to stakeholders and audiences. Customer testimonials, case studies, and demos all help showcase the benefits of what you’re offering and invite the audience to connect with your brand. And when the audience loves your brand or product, they become your best marketers as passionate brand ambassadors.

Campaign Assets

This section is the meat of your marketing campaign presentation, sharing the campaign assets. These are the tangible expressions of your strategy and message, whether they are digital marketing elements like social media posts, newsletters, Google Ads, or physical marketing materials such as brochures or pop-ups. Highlighting them in your slides showcases the depth of your plans by also providing a palpable example of how they will materialize.

Action Plan

Here, you must characterize the strategies and tactics you will apply for your campaign. Using the SMART approach (specific, measurable, achievable, relevant, and time-bound) helps shape your objectives to keep in line with the market and target audience expectations. Outlining tactics and action plans makes your overall strategy more achievable. This simplifies the execution process and also ensures that every tactic within the strategy is aligned with the campaign’s broader goal, facilitating a more targeted approach.

Performance Metrics

Performance metrics are the tools you use to measure the effectiveness of your marketing campaign. Determining your objectives and relevant KPIs allows you to assess your strategy’s success, whether it is brand awareness, engagement, or sales conversations . Selecting performance metrics for a campaign is crucial not only to showcase success but also to identify areas for growth and set goals for future strategies. This approach also ensures that your marketing efforts remain aligned with your core objectives.

Timeline & Budget

A successful campaign depends on the meticulous planning of the timeline and budget. A detailed timeline ensures that there is clear resource dedication, accountability, and clear end goals to avoid projects becoming open-ended. It entails everything from research to creating assets, reviews, and distribution. Meanwhile, a well-planned budget accounts for anything the project requires, like operational costs. It provides your project with a financial framework for a campaign and keeps you grounded, considering any restraints.

Call to Action and Next Steps

A compelling call to action (CTA) along with clear steps is the cornerstone of any successful marketing campaign presentation, as it guides your audience towards the desired action. You can reinforce your CTA by offering additional resources to ensure the audience knows how to process. This approach increases engagement but also creates a pathway to follow-up.

What makes a winning marketing campaign presentation?

The slides above address the areas to cover in a marketing presentation, however, alone, they may not get the result you want. Here, it becomes clear that a presentation like this requires some extra personality and persuasive storytelling to really make it stand out. Some ways to do so include:

Personalization

Personalization stands at the forefront of any impactful presentation, as it significantly enhances audience engagement. Tailoring your slides to meet the preferences and interests of stakeholders using personalized language and details ensures that your message hits home. Not only does personalization deepen connection, but it also boosts reading time and shareability, making it a key driver of results.

Clarity and Focus

When creating a winning marketing presentation, focusing on one message ensures that the slide deck meets the audience’s expectations. Adapting the content to align with the main message and reflect these insights, along with consistent visual branding, reinforces the campaign’s core message. Not only does this maintain the audience’s attention, but it also solidifies brand identity. Prioritizing clarity allows marketers to create slides that resonate and also leave a positive impression, setting the foundation for a successful campaign.

Consistent Branding

Consistent branding in your slide deck establishes your brand’s message, entwining together voice, values, and visuals to make your brand recognizable. Instead of focusing on the service or product, a strong brand sells an experience. Ensure that every slide reflects your brand identity, engaging the audience with a narrative that is wholly yours and connecting with them.

Bonus: Free marketing campaign presentation template

Courtesy of Prezlab, you can download a free presentation template, to capture and engage audiences for your impending campaigns! Tailored and ready to use, it includes all the essential slides you need for an impactful marketing campaign presentation.

So get started and download yours here! 

Since a marketing campaign is a multi-layered endeavor that requires a lot of background research and planning, securing powerful slides sets your campaign up for success. Mapping out your ideas and research in a well-structured presentation encourages stakeholders to get excited, plus it provides you with a reliable roadmap to follow. So when developing your marketing presentation, embrace these features to create a powerful tool that inspires and guides your campaign to victory.

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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Marketing Presentation Guide | Best Tips to Nail It in 2024

Lakshmi Puthanveedu • 29 July, 2024 • 11 min read

Looking for ways to create a kickass marketing presentation ? Whether you’re a curious cat who wants to learn how to make a marketing presentation, or you’re new to marketing and have been asked to deliver a marketing strategy presentation, you’ve come to the right place. 

Creating a marketing presentation does not have to be stressful. If you have the right strategies in place and know what content gives both visual appeal and valuable information, you can get stuck in this type of presentation .

In this guide, we will discuss what to include in a marketing presentation and tips on developing an effective marketing presentation. 

Table of Contents

What is a marketing presentation, what to include in your marketing presentation.

• Creating an Effective Marketing Presentation

Key Takeaways

Frequently asked questions, tips from ahaslides.

• Technology Topics For Presentation
• Product Presentation

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According to  UppercutSEO , no matter what you are selling, you need to have a solid plan for how you are going to do it. A marketing presentation, simply put, takes you through a detailed illustration of how you are going to sell your product or service to your desired target audience.

While it seems simple enough, a marketing presentation must include details of the product, how it is different from your competitors, what channels you are planning to use to promote it etc. As a case study sample, suppose you actively use ad tech solutions and innovative technologies as your marketing channel, you can mention a  demand-side platform advertising  featuring it on the pages of your marketing presentation. - states Lina Lugova, CMO at Epom. Let’s take a look at the 7 components of a marketing presentation.

Firstly, you should have marketing presentation ideas! Marketing presentations are product/service specific. What you include in it depends on what you are selling to your target audience and how you plan to do it. Nevertheless, every marketing presentation must cover these 7 points. Let’s take a look at them.

#1 - Marketing Objectives

“Identify the gap”

You might have heard a lot of people say this, but do you know what it means? With every product or service you sell, you are solving some kind of problem faced by your target audience. The empty space between their problem and the solution - that’s the gap.

When making a marketing presentation, the first thing you need to do is identify the gap, and define it. There are many ways to do it, but one of the most common techniques used by experienced marketers is to ask your customers directly what they are missing in the current market - customer surveys.

You can also find the gap by researching and constantly watching industry trends etc. To cover this gap is your marketing objective.

#2 - Market Segmentation

Let’s take an example. You cannot sell your product in the US and in the Middle East in the same way. Both markets are different, culturally and otherwise. In the same way, every market is different, and you need to drill down the characteristics of each market and the submarkets you are planning to cater to. 

What are the cultural similarities and differences, the sensitivities, and how do you plan to deliver localised promotional content, the demographic you are catering to, and their purchasing behaviour - all these should be included in your marketing presentation.

#3 - Value Proposition

Big word right? Don’t worry, it’s pretty simple to understand.

Value proposition simply means how you are going to make your product or service attractive to the customers. What is the cost/price, the quality, how your product is different from your competitors, your USP (unique selling point) etc? This is how you let your target market know why they should buy your product instead of your competitors.

#4 - Brand Positioning

In your marketing presentation, you should clearly define your brand positioning.  

Brand positioning is all about how you want your target audience to perceive you and your products.  This forms one of the most important factors that decide everything else from here on - including the budget you should allocate, the marketing channels, etc. What is the first thing that someone should associate your brand with? Say for example, when someone says Versace, we think of luxury and class. That’s how they have positioned their brand.

#5 - Purchase Path/Customer Journey

Online purchasing habits are becoming mainstream lately and even in that, there may be various ways in which your customer might reach you or know about your product, leading to a purchase.

Say, for example, they might have seen a social media ad, clicked on it and decided to purchase it because it suits their current needs. That’s the purchase path for that customer.

How do the majority of your customers shop? Is it through mobile phones or do they see ads on the television before shopping in a physical store?. Defining the purchase path gives you more clarity on how to guide them on to the purchase in a more efficient and effective way. This should be included in your marketing presentation.

#6 - Marketing Mix

A marketing mix is a set of strategies or ways in which a brand promotes its product or service. This is based on 4 factors - the 4 Ps of marketing.

• Product: What is it that you are selling
• Price: This is the total value of your product/service. It is calculated based on the cost of production, the target niche, whether it’s a mass-produced consumer product or a luxury item, the supply and demand, etc.
• Place: Where is the point of sale happening? Do you have a retail outlet? Is it online sales? What is your distribution strategy?
• Promotion: This is every activity that you do to create awareness of your product, to reach your target market - advertisements, word of mouth, press releases, social media, marketing campaign example, everything comes under promotion.

When you merge the 4 Ps with each marketing funnel stage, you have your marketing mix. These should be included in your marketing presentation. 

#7 - Analysis and Measurement

This is probably the most challenging part of a marketing presentation- how do you plan to measure your marketing efforts? 

When it comes to digital marketing, it’s relatively easy to track the efforts with the help of SEO, social media metrics, and other such tools. But when your total revenue comes from different areas including physical sales and cross-device sales, how do you prepare a complete analysis and measurement strategy?

This should be included in the marketing presentation, based on all the other factors.

Creating an Effective and Interactive Marketing Presentation

As you’ve got down all the necessary components to create a marketing plan, let’s dive deeper into how to make your marketing presentation one worth remembering.

#1 - Get your audience’s attention with an icebreaker

We understand. Starting a marketing presentation is always tricky. You are nervous, the audience might be restless or engaged in some other stuff - like surfing on their phone or talking amongst themselves, and you have a lot at stake.

The best way to deal with this is to start your presentation with a hook - an icebreaker activity.  Make your speech an interactive marketing presentation.

Ask questions. It could be related to the product or service you are about to launch or something funny or casual. The idea is to get your audience interested in what is yet to come.

Do you know about the famous Oli Gardner pessimistic hook technique? He’s a famous and exceptional public speaker who usually starts his talk or presentation by painting a doomsday picture - something that makes the audience depressed before presenting them with a solution. This could take them on an emotional rollercoaster ride and get them hooked on what you have to say.

A PowerPoint buff? Check out our tips on how to create an interactive PowerPoint presentation so your audience will not be able to look away from your marketing speech.

#2 - Make the presentation all about the audience

Yes! When you have an intense topic, such as a marketing plan, to present, it’s difficult to make it interesting for the audience. But it’s not impossible. 

The first step is to understand your audience. What’s their level of knowledge about the topic? Are they entry-level employees, experienced marketers or C-suite executives? This will help you identify how to add value to your audience and how to cater to them.

Don’t just go on and on about what you want to say. Create empathy with your audience. Tell an engaging story or ask them if they have any interesting marketing stories or situations to share. 

This will help you set a natural tone for the presentation.

#3 - Have more slides with short content

Most often, corporate people, especially high-level managers or C-suite executives, might go through countless presentations a day. Getting their attention for a long time is a really difficult task.

In a hurry to finish off the presentation sooner, one of the biggest mistakes that most people make is to cram so much content into one slide. The slide will be displayed on the screen and they’ll keep talking for minutes thinking the fewer the slides, the better.

But this is something that you must avoid at all costs in a marketing presentation. Even if you have 180 slides with little content on them, it’s still better than having 50 slides with information jammed into them.

Always try to have multiple slides with short content, images, gifs, and other interactive activities.

Interactive presentation platforms such as AhaSlides can help you create engaging presentations with interactive quizzes , polls , spinner wheel , word cloud and other activities. 

#4 - Share real-life examples and data

This is one of the most important parts of a marketing presentation. You could have all the information clearly laid out for your audience, but nothing beats having relevant data and insights to support your content.

More than wanting to see some random numbers or data on the slides, your audience might want to know what you concluded from it and how you came to that conclusion. You should also have clear information on how you are planning to use this data to your advantage.

#5 - Have shareable moments

We are moving to an era where everyone wants to be loud - tell their circle what they’ve been up to or the new things they’ve learned. People like it when they are given a “natural” opportunity to share information or moments from a marketing presentation or a conference.

But you cannot force this. One of the best ways to do this is to have quotable catchphrases or moments in your interactive marketing presentation that the audience can mostly share verbatim or as a picture or video.

These could be new industry trends, any specific features of your product or service that can be shared before the launch, or any interesting data that others could use.

On such slides, mention your social media hashtag or company’s handle so that your audience can tag you as well.

#6 - Have a uniformity in your presentation

Most often we tend to focus more on the content when creating a marketing presentation and often forget about how important the visual appeal is. Try to have a solid theme throughout your presentation. 

You could use your brand colours, designs or font in your presentation. This will make your audience more familiar with your brand.

#7 - Take feedback from the audience

Everyone will be protective of their “baby” and no one wants to hear anything negative right? Feedback need not necessarily be negative, especially when you are delivering a marketing presentation.

Feedback from your audience will definitely contribute to your interactive marketing presentation by helping you make necessary improvements to your marketing plan. You could have an organised Q&A session at the end of the presentation.

Check out: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

Regardless of exactly why you are here, making a marketing presentation doesn’t have to be a daunting task. Whether you are in charge of launching a new product or service or you simply want to be an ace in making marketing presentations, you can use this guide to your advantage. 

Keep these in mind when creating your marketing presentation.

What should I include in a presentation?

Marketing presentations are product- or service-specific. What you include in it depends on what you are selling to your target audience and how you plan to do it, including the below 7 points: Marketing Objectives, Market Segmentation, Value Proposition, Brand Positioning, Purchase Path/Customer Journey, Marketing Mix, and Analysis and Measurement.

What aresome examples of business strategy presentations?

A business strategy is intended to outline how a firm plans to achieve its goals. There are many different business strategies, for example, cost leadership, differentiation, and focus.

What is a digital marketing presentation?

A digital marketing presentation should include an executive summary, the digital marketing landscape, business goals, target audience, key channels, marketing messages, and a marketing plan.

Lakshmi Puthanveedu

A small-town girl enthralled by culture, languages, and sunsets. Casual artist and musician looking to make memories every step of the way. Now changing the way humans live and have virtual interactions with AhaSlides.

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120 Presentation Topic Ideas Help You Hook Your Audience

Updated: August 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

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Table of Contents

How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

• Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
• Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
• Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
• Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
• Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
• Share personal experiences and stories that your audience will find fascinating and relatable.
• Practice thoroughly before you present so you’re fluent with the material and delivery.
• Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

Don't forget to share this post!

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Brand Advertisement Powerpoint Presentation Slides

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If you have been following the news this month (April 2024 is when we are writing this), this headline from CNN will have caught your attention. Here it goes: Hyundai is the latest brand to pause advertising on X (Twitter) due to anti-Semitism.

As brands advertise themselves and plan to make themselves visible and recallable, there’s a set of protocols and science to follow, plus a bit of art. Just hoping that customers will see you by being present is never the actual truth for businesses. Brand advertising requires businesses to speak up, in a consistent voice, on what they stand for through their products and services.

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July 5, 2021

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Product Advertisement

Aug 05, 2014

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Product Advertisement. Persuasive Writing. Product Advertisement Copy. Objective: The learner will use precise words and phrases, relevant descriptive details, and sensory language to capture the action and convey experiences and events.

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Presentation Transcript

Product Advertisement Persuasive Writing

Product Advertisement Copy • Objective: The learner will use precise words and phrases, relevant descriptive details, and sensory language to capture the action and convey experiences and events. • End Product: Students will write a persuasive advertisement for a toy or digital device of their choice. Upload by Monday night, April 15, 2013

Product Advertisement Copy • Big Idea: In order for the audience to buy into what you are selling you must use precise language to capture the essence of your product. • Essential Question: How do Advertising and Marketing campaigns capture their target audience and entice them to purchase their product?

Product Advertisement CopyWhat is it? • Text of a print, radio, or television advertising messagethat aims at catching and holding the interest of the prospectivebuyer, and at persuading him or her to make a purchase all within a few short seconds. • What kind of jobs require the skill to write copy or persuasive writing? Copywriters, Account Executives, or Advertising Associates: They write advertising copy for use by publication or broadcast media to promote sale of goods and services. Now think out of the box: an attorney wants the judge or jury to buy his argument.

Persuasive Ad • When you persuade others through writing you will seek to describe and inform. • This skill will be useful when you raise money for a mission trip or a charity.

Persuasive Ad Model

End Product – Task Analysis for Persuasive Ad with Copy and Photo • Choose a toy or digital device • Answer brainstorming questions on Junoed.com about your product. Answers due in class on Friday, April 5, 2013. • Write 6-10 sentence copy for advertisement. • Integrate photo into the ad • If you make a guaranteed claim, make sure that it is truthful or realistic • You may use first perosn (we) and second person (you). • You may break a few formal writing rules such as: use phrases, short sentences, contractions, and start sentences with: and, but, so, or because.

Persuasive Ad Model • W.8.3:The learner to use precise words and phrases, relevant descriptive details, and sensory language to capture the action and convey experiences and events.

End Product Development Schedule – Upload by Monday night, April 15, 2013 • Wednesday – Product Advertisement. • Thursday – Evaluate ads and answer questions on Junoed.com. • Friday – Choose Topic and answer questions on junoed.com related to your product. • Monday – Write draft of advertisement and select photo of product. • Tuesday - Finish writing draft and selecting photo. • Wednesday – Read draft of ad to classmate’s to receive an analysis and suggested improvements. • Thursday - Read draft of ad to classmate’s to receive an analysis and suggested improvements. • Friday - Finish typing final copy and photo placement.

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What Is Product Advertising? Benefits, Types and Uses

Product advertising is not just about selling a product; it involves creating a message that appeals to the targeted consumer and consequently motivates him/her to buy. From colorful online banners to convincing TV spots, products are advertised to boost sales rates and brand identity. Regardless of the size of an enterprise-big or small or even of its brand recognition all over the world product advertising can help take it to the next level understanding the benefits, types, and uses of product advertising lifts marketing to the next level of effectiveness. Let’s immerse ourselves in the wonderful world of fascinating product promotion that can make a difference for your enterprise!

Table of Content

What is Product Advertising?

Benefits of product advertising, when to use product advertising, types of product advertisements, ways to use product advertisements, related articles:, faqs: product advertising.

Product advertising is an important sales technique that aims at selling a particular product or a service. The first and foremost objective is to draw special attention to the product’s key characteristics, advantages, and utility to create desire among the people and make them feel the need to purchase the product. It can involve developing communication and images that will help separate it from other brands of the same product and attract the target market. It can be used on different forms of media including TV, newspapers, magazines, online publications, Facebook and other social networks to target customers at different awareness levels of the buying process.

Here are the following benefits of Product Advertising:

• Increased Brand Awareness: Advertising also keeps the product memorable to the consumers so that they can easily associate with the product amidst competition from similar products.
• Boosted Sales and Revenue : Advertising effectively communicates the benefits to customers and convinces them to buy the product, which results in increased sales and subsequent revenue.
• Market Differentiation : Product advertising also helps businesses focus more on features that separate their product from competitors enabling it to occupy a niche market.
• Customer Education: It can even educate the target market on the strengths, applications and necessity of the product so that they can be in a position to make the right decisions of purchasing the product.
• Consumer Loyalty and Retention : This means that repeated messages help to constantly recreate the perception of the product in the minds of the existing consumers; this means continuous purchasing and loyalty.
• Market Penetration : The advertising of products ensures that more clients become aware of the products being advertised by certain firms hence providing the company with an opportunity to grow.
• Enhanced Perceived Value: Marketing communications can help to change the perception that consumers have of a product and make them associate it with some enhanced benefits such as premium, new, or durability. It can justify higher costs and get customers who will be willing to do business with the company.
• Influence on Consumer Behavior: Product advertising helps consumers change their preferences and buying behaviours by linking the brand to consumer emotions thus raising demand.

Here are the time when you can use Product Advertising:

• New Product Launch : In the case of a newly developed product, the use of advertising gives the public an idea of the existence of the product, creates an interest and also creates an opportunity for the potential buyer to understand what the product can do for them.
• Boosting Sales for Existing Products : If there is a problem with a particular commodity thus experiencing a low sale or no sale at all, advertising is the best tool to revive the sale and attract more consumers.
• Entering a New Market: In a case where the company is venturing into a new region or coming up with a product to target a certain gender, the advertising of the product assists in creating awareness of the product’s existence in the new market.
• Highlighting Product Upgrades : If a particular product has undergone one or many modifications to contain new features or versions, this can be communicated to the customers through the advertisement to buy the new product.
• Seasonal Promotions and Events : Finally, product advertisements can generate short-term sales because certain promotions, holidays, events or anything that involves a sale, a discount, a special offer or a limited-time offer will cause consumers to buy more than they usually do.
• Facing Increased Competition: Advertising assists in creating an identity of the product in the market competition hence ensuring that the peculiarities of the product are made known and that customer loyalty is maintained.

Here are the followings Product Advertisements:

• Persuasive Advertising: Intended to persuade persons to buy particular goods over others, this type of advertising focuses on the benefits of the product in question thereby appealing to feelings such as FOMO and ergonomic status.
• Comparative Advertising: This type of advertising directly relates or compares a product with other products indicating its merits. This is widely applied in such markets as the communication function is employed to show why one product is better than the other.
• Reminder Advertising: This type of advertising is particularly useful when a particular product is to be constantly associated with consumers, hence used for fairly popular products. The primary purpose of the email, however, is to retain customers and ensure that they continue to purchase your products.
• Testimonial Advertising: It is an advert that entails the use of past clients, actors or influential personalities in the society recommending the product. It makes the new or little-known product seem more genuine thus making the buyer have confidence in it.
• Seasonal Advertising: These are advertisements that are made depending on the time of the year perhaps the holiday season or change of season. They advertise seasonal products or specific products that avail themselves for a limited period in a particular season.

Here are the following ways to advertise your products:

• Digital and Social Media Advertising: Other online advertising options include Google Advertisement, Facebook, Instagram, Twitter, and, Linkedin, where new product advertisements can be launched to particular audiences. Use different elements such as remarketing, split-testing or customer reviews to increase the effectiveness of advertisements.
• Television and Radio Advertising: Advertise through television and radio to ensure that potential customers get to know features of the product or service you are selling. Engage a lot of audience through this channel, particularly during high traffic times, well popular programs.
• Print Advertising: Target consumers who have a preference for traditional mediums by placing advertisements in newspapers, magazines, and brochures. Practically, print ads are good for stating the product details, high-quality images, and aiming at particular narrow segments.
• Influencer Marketing : Product advertisements can be developed with the help of influencers or bloggers with whom your brand is compatible. Ordinary people can give you recommendations for your product and share it with their audience thus giving more reliability.
• Email Marketing Campaigns: They should send private e-mails to indicate the new products, a new promotion or even a new product version. Using eye-catching images, clear and concise CTAs and links to your product page will help increase your conversion rates.
• Outdoor Advertising: Make use of billboards, bus shelters and transit area ads for extensive product promotion. It is also useful in reinforcing brands and in getting across to commuters who are in particular regions of the world.
• In-Store Advertising: Engage in messaging that encourages store consumers to take products home which include shelf stands, posters, and interactive screens. This can impact on the buying decision at the point of purchase.
• Content Marketing: Write blogs or articles or make videos or tutorials that have your product imbibed into them but are informative to its viewers. This way you gain the trust of the people and your product serves the needs of the people in one way or another.
• Event Sponsorships and Trade Shows : Advertisement on events whereby you can sponsor an event or participate in trade shows where you can display your product to a group of interested people. Employ banners, product demonstrations and other similar objects to draw attention and to create demand.
• Direct Mail Advertising: Direct mail is a technique of posting product brochures, catalogues, or even promotional offers through the post to prospective customers. This method is often very specific and can prove to be rather successful at reaching certain groups.
• Video Advertising: This involves preparing an interesting video for distribution on various channels such as YouTube, TikTok or Vimeo that demonstrates the usefulness of your product. Its format also has pre-roll, mid-roll, or post-roll placements within streaming applications or contained within programs.
• Search Engine Marketing (SEM): Place your product through paid search ads (PPC) on popular search engines like Google, Yahoo or Bing to reach customers should they search for the product’s keywords. This makes your product rank higher among the search results so that your website will attract traffic.
• Referral Programs and Affiliate Marketing: Offer incentives for repeat buying such as coupon codes or rebates or get affiliates who will promote your product so that they earn a commission out of it. It can also increase the circles through which its customers expound about the product through referrals.
• Experiential Marketing: Develop online engagements or physical events so that a consumer should be able to touch or feel your product or service. This type of advertising is very effective in creating awareness and it elicits out of pride emotions towards the particular brand.
• What is product promotion?
• What is Product Marketing? Strategy, Importance
• What is Product Placement in Product Management?
• What is a Product in Product Management?
• Steps for Creating a Successful Product Marketing Strategy

In conclusion, Product advertising is indispensable in the context of businesses as it increases the awareness of their goods and clients’ demand for them. Through different forms and means of advertising, organizations can target consumers, set themselves apart from their competitors, and drive the consumer’s behaviour. When product advertising is formed and implemented effectively, it not only increase the company’s sales but also provide stable customers base and market development.

How do I measure the effectiveness of a product advertisement?

Measures of effectiveness involve such tangible indicators as conversion rates, ROAS, customer engagement, and brand recall. These metrics make it possible to know whether the ad is invoking the right traffic and thus reach the target audience as intended.

What budget should I allocate for product advertising?

This varies with marketing objectives, target market, business sector, and the marketing communication tools to be deployed. The general rule is to spend 5-10% of the overall revenue on advertising, although these numbers may be adjusted depending on the specifics of a given campaign and potential return on investment.

How can I ensure my product ad stands out in a crowded market?

To be effective, try to develop memorable looks and calls to action for your product that separates it from others on the market. Perhaps it might be wise to employ a story-driven approach, appeal to the audience’s emotions or use humour to make your ad stand out.

What role does customer feedback play in product advertising?

The customers ‘feedback is useful for improving product adverts. The positive comments should be used in the advertisement section of the site as the endorsement while constructive criticisms should be should be used to fine-tune other campaigns so that the intended message is delivered more clearly to the public.

How often should I update or change my product advertisements?

This is because they may become stagnant and boring to people when the same ones are displayed frequently without change. Generally, for different campaigns, it is reasonable to rethink and better change ads every several months to avoid ad wear-out.

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Methylphenidate Extended Release Oral Presentations

Products affected - description.

• Methylphenidate CD extended release capsule, Amneal, 30 mg, 100 count, NDC 00115-1738-01
• Methylphenidate CD extended release capsule, Lannett, 30 mg, 100 count, NDC 00527-4581-37
• Methylphenidate CD extended release capsule, Teva, 10 mg, 100 count, NDC 00093-5295-01
• Methylphenidate CD extended release capsule, Teva, 20 mg, 100 count, NDC 00093-5296-01
• Methylphenidate CD extended release capsule, Teva, 30 mg, 100 count, NDC 00093-5297-01
• Methylphenidate CD extended release capsule, Teva, 40 mg, 100 count, NDC 00093-5298-01 - discontinued
• Methylphenidate CD extended release capsule, Teva, 60 mg, 100 count, NDC 00093-5293-01 - discontinued
• Methylphenidate CD extended release capsule, Teva, 50 mg 100 count, NDC 00093-5292-01 - discontinued
• Methylphenidate LA extended release capsule, Teva, 20 mg, 100 count, NDC 00093-5346-01
• Methylphenidate LA extended release capsule, Teva, 30 mg, 100 count, NDC 00093-5347-01
• Methylphenidate LA extended release capsule, Teva, 40 mg, 100 count, NDC 00093-5348-01
• Methylphenidate XR extended release capsule, Teva, 10 mg, 90 count, NDC 00591-3854-19
• Methylphenidate XR extended release capsule, Teva, 15 mg, 90 count, NDC 00591-3862-19
• Methylphenidate XR extended release capsule, Teva, 20 mg, 90 count, NDC 00591-3869-19
• Methylphenidate XR extended release capsule, Teva, 30 mg, 90 count, NDC 00591-3873-19
• Methylphenidate XR extended release capsule, Teva, 40 mg, 90 count, NDC 00591-3891-19
• Methylphenidate XR extended release capsule, Teva, 60 mg, 90 count, NDC 00591-3902-19
• Methylphenidate Hydrochloride extended release tablet, Camber, 18 mg, 100 count, NDC 31722-0952-01 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Camber, 27 mg, 100 count, NDC 31722-0953-01 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Camber, 36 mg, 100 count, NDC 31722-0954-01 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Camber, 54 mg, 100 count, NDC 31722-0955-01 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Lannett, 54 mg, 100 count, NDC 62175-0313-37
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 18 mg, 100 count, NDC 57664-0606-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 27 mg, 100 count, NDC 57664-0607-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 36 mg, 100 count, NDC 57664-0608-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Sun Pharma, 54 mg, 100 count, NDC 57664-0609-88 - discontinued
• Methylphenidate Hydrochloride extended release tablet, Teva, 18 mg, 100 count, NDC 62037-0725-01
• Methylphenidate Hydrochloride extended release tablet, Teva, 27 mg, 100 count, NDC 62037-0734-01
• Methylphenidate Hydrochloride extended release tablet, Teva, 36 mg, 100 count, NDC 62037-0726-01
• Methylphenidate Hydrochloride extended release tablet, Teva, 54 mg, 100 count, NDC 62037-0727-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 18 mg, 100 count, NDC 72865-0133-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 27 mg, 100 count, NDC 72865-0134-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 36 mg, 100 count, NDC 72865-0135-01
• Methylphenidate Hydrochloride extended release tablet, XLCare, 54 mg, 100 count, NDC 72865-0136-01

Reason for the Shortage

• Acella was not available to provide information.
• Adlon discontinued Adhansia XR in July 2022.
• Amneal discontinued the extended release tablets in March 2023. The company has the extended-release (CD) capsules available.
• Aytu BioPharma has Cotempla XR-ODT extended-release oral disintegrating tablets available. Cotempla is dose equivalent to methylphenidate hydrochloride extended-release (CD) capsules.
• Camber discontinued methylphenidate extended-release tablets.
• Ironhorse has Jornay PM available.
• Janssen has Concerta extended-release tablets available.
• KVK-Tech was not available to provide information
• Lannett has methylphenidate tablets on shortage due to increased demand and shortage of active ingredient. Lannett is shipping most presentations to forecast.
• Mallinckrodt has all presentations available.
• Patriot discontinued methylphenidate extended-release tablets (authorized generic) in January 2023.
• Rhodes has Aptensio XR capsules available.
• Sandoz has methylphenidate (LA) capsules and Ritalin LA capsules available.
• Sun Pharma discontinued methylphenidate extended-release tablets.
• Teva states the reason for the delay is manufacturing delay. Teva has the extended-release (LA) capsules temporarily unavailable. Teva discontinued the 40 mg, 50 mg, and 60 mg extended-release (CD) capsules in December 2023.
• Trigen has methylphenidate extended-release tablets available.
• Tris Pharma has Quillichew ER chewable tablets and Quillivant XR liquid available.
• Vertical has Relexxii tablets available.
• XLCare has methylphenidate extended-release tablets on shortage because the company is awaiting DEA allocation for active ingredient.

Available Products

• Aptensio XR extended release capsule, Rhodes, 10 mg, 90 count, NDC 42858-0401-45
• Aptensio XR extended release capsule, Rhodes, 15 mg, 90 count, NDC 42858-0402-45
• Aptensio XR extended release capsule, Rhodes, 20 mg, 90 count, NDC 42858-0403-45
• Aptensio XR extended release capsule, Rhodes, 30 mg, 90 count, NDC 42858-0404-45
• Aptensio XR extended release capsule, Rhodes, 40 mg, 90 count, NDC 42858-0405-45
• Aptensio XR extended release capsule, Rhodes, 50 mg, 90 count, NDC 42858-0406-45
• Aptensio XR extended release capsule, Rhodes, 60 mg, 90 count, NDC 42858-0407-45
• Concerta extended release tablet, Janssen, 18 mg, 100 count, NDC 50458-0585-01
• Concerta extended release tablet, Janssen, 27 mg, 100 count, NDC 50458-0588-01
• Concerta extended release tablet, Janssen, 36 mg, 100 count, NDC 50458-0586-01
• Concerta extended release tablet, Janssen, 54 mg, 100 count, NDC 50458-0587-01
• Cotempla XR-ODT oral disintegrating tablet, Aytu BioPharma, 17.3 mg, unit-dose blister pack, 30 count, NDC 70165-0200-30
• Cotempla XR-ODT oral disintegrating tablet, Aytu BioPharma, 25.9 mg, unit-dose blister pack, 30 count, NDC 70165-0300-30
• Cotempla XR-ODT oral disintegrating tablet, Aytu BioPharma, 8.6 mg, unit-dose blister pack, 30 count, NDC 70165-0100-30
• Jornay PM extended release capsule, Ironhorse, 100 mg, 100 count, NDC 71376-0205-03
• Jornay PM extended release capsule, Ironhorse, 20 mg, 100 count, NDC 71376-0201-03
• Jornay PM extended release capsule, Ironhorse, 40 mg, 100 count, NDC 71376-0202-03
• Jornay PM extended release capsule, Ironhorse, 60 mg, 100 count, NDC 71376-0203-03
• Jornay PM extended release capsule, Ironhorse, 80 mg, 100 count, NDC 71376-0204-03
• Methylphenidate CD extended release capsule, Amneal, 10 mg, 100 count, NDC 00115-1736-01
• Methylphenidate CD extended release capsule, Amneal, 20 mg, 100 count, NDC 00115-1737-01
• Methylphenidate CD extended release capsule, Amneal, 40 mg, 100 count, NDC 00115-1739-01
• Methylphenidate CD extended release capsule, Amneal, 50 mg, 100 count, NDC 00115-1740-01
• Methylphenidate CD extended release capsule, Amneal, 60 mg, 100 count, NDC 00115-1741-01
• Methylphenidate CD extended release capsule, Lannett, 10 mg, 100 count, NDC 00527-4579-37
• Methylphenidate CD extended release capsule, Lannett, 20 mg, 100 count, NDC 00527-4580-37
• Methylphenidate CD extended release capsule, Lannett, 40 mg, 100 count, NDC 00527-4582-37
• Methylphenidate CD extended release capsule, Lannett, 50 mg, 100 count, NDC 00527-4583-37
• Methylphenidate CD extended release capsule, Lannett, 60 mg, 100 count, NDC 00527-4584-37
• Methylphenidate LA extended release capsule, Mayne Pharma, 10 mg, 100 count, NDC 51862-0609-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 20 mg, 100 count, NDC 51862-0610-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 30 mg, 100 count, NDC 51862-0611-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 40 mg, 100 count, NDC 51862-0612-01
• Methylphenidate LA extended release capsule, Mayne Pharma, 60 mg, 30 count, NDC 51862-0614-01
• Methylphenidate LA extended release capsule, Sandoz, 10 mg, 100 count, NDC 00781-2361-01
• Methylphenidate LA extended release capsule, Sandoz, 20 mg, 100 count, NDC 00781-2362-01
• Methylphenidate LA extended release capsule, Sandoz, 30 mg, 100 count, NDC 00781-2363-01
• Methylphenidate LA extended release capsule, Sandoz, 40 mg, 100 count, NDC 00781-2364-01
• Methylphenidate XR extended release capsule, Rhodes, 10 mg, 90 count, NDC 42858-0075-45
• Methylphenidate XR extended release capsule, Rhodes, 15 mg, 90 count, NDC 42858-0076-45
• Methylphenidate XR extended release capsule, Rhodes, 20 mg, 90 count, NDC 42858-0077-45
• Methylphenidate XR extended release capsule, Rhodes, 30 mg, 90 count, NDC 42858-0078-45
• Methylphenidate XR extended release capsule, Rhodes, 40 mg, 90 count, NDC 42858-0079-45
• Methylphenidate XR extended release capsule, Rhodes, 50 mg, 90 count, NDC 42858-0080-45
• Methylphenidate XR extended release capsule, Rhodes, 60 mg, 90 count, NDC 42858-0081-45
• Methylphenidate XR extended release capsule, Teva, 50 mg, 90 count, NDC 00591-3895-19
• QuilliChew ER extended-release chewable tablet, Tris Pharma, 20 mg, bottle, 100 count, NDC 24478-0074-01
• QuilliChew ER extended-release chewable tablet, Tris Pharma, 30 mg, bottle, 100 count, NDC 24478-0075-01
• QuilliChew ER extended-release chewable tablet, Tris Pharma, 40 mg, bottle, 100 count, NDC 24478-0076-01
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 120 mL bottle, NDC 24478-0322-04
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 150 mL bottle, NDC 24478-0323-05
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 180 mL bottle, NDC 24478-0324-06
• Quillivant XR extended-release oral powder for suspension, Tris Pharma, 5 mg/mL, 60 mL bottle, NDC 24478-0321-02
• Relexxii extended release tablet, Vertical, 18 mg, 100 count, NDC 68025-0095-10
• Relexxii extended release tablet, Vertical, 27 mg, 100 count, NDC 68025-0096-10
• Relexxii extended release tablet, Vertical, 36 mg, 100 count, NDC 68025-0097-10
• Relexxii extended release tablet, Vertical, 45 mg, 30 count, NDC 68025-0088-30
• Relexxii extended release tablet, Vertical, 54 mg, 100 count, NDC 68025-0098-10
• Relexxii extended release tablet, Vertical, 63 mg, 30 count, NDC 68025-0089-30
• Relexxii extended release tablet, Vertical, 72 mg, 30 count, NDC 68025-0084-30
• Ritalin LA extended release capsule, Sandoz, 10 mg, 100 count, NDC 00078-0424-05
• Ritalin LA extended release capsule, Sandoz, 20 mg, 100 count, NDC 00078-0370-05
• Ritalin LA extended release capsule, Sandoz, 30 mg, 100 count, NDC 00078-0371-05
• Ritalin LA extended release capsule, Sandoz, 40 mg, 100 count, NDC 00078-0372-05
• Methylphenidate Hydrochloride extended release tablet, Lannett, 18 mg, 100 count, NDC 62175-0310-37
• Methylphenidate Hydrochloride extended release tablet, Lannett, 27 mg, 100 count, NDC 62175-0311-37
• Methylphenidate Hydrochloride extended release tablet, Lannett, 36 mg, 100 count, NDC 62175-0312-37
• Methylphenidate Hydrochloride extended release tablet, Mallinckrodt, 27 mg, 100 count, NDC 00406-0127-01
• Methylphenidate Hydrochloride extended release tablet, Mallinckrodt, 36 mg, 100 count, NDC 00406-0136-01
• Methylphenidate Hydrochloride extended release tablet, Mallinckrodt, 54 mg, 100 count, NDC 00406-0154-01
• Methylphenidate Hydrochloride extended release tablet, Trigen, 18 mg, 100 count, NDC 13811-0706-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 27 mg, 100 count, NDC 13811-0707-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 36 mg, 100 count, NDC 13811-0708-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 45 mg, 30 count, NDC 13811-0711-30
• Methylphenidate Hydrochloride extended release tablet, Trigen, 54 mg, 100 count, NDC 13811-0709-10
• Methylphenidate Hydrochloride extended release tablet, Trigen, 63 mg, 30 count, NDC 13811-0700-30
• Methylphenidate Hydrochloride extended release tablet, Trigen, 72 mg, 30 count, NDC 13811-0710-30

Estimated Resupply Dates

• Lannett has methylphenidate 54 mg extended-release tablets on back order and the company cannot estimate a release date. The 30 mg extended-release (CD) capsules are on intermittent back order and the company is releasing supplies as they become available.
• Teva has methylphenidate 18 mg, 27 mg, 36 mg, and 54 mg extended-release tablets on intermittent back order and the company is releasing supplies as they become available. Teva has 10 mg, 20 mg, and 30 mg extended-release (CD) capsules on back order and the company cannot estimate a release date. The 10 mg, 15 mg, 20 mg, 30 mg, 40 mg, and 60 mg extended-release (XR) capsules are on intermittent back order and the company is releasing supplies as they become available.
• XLCare has methylphenidate extended-release tablets on back order and the company cannot estimate a release date.

Implications for Patient Care

• Lannett and Mallinckrodt extended-release tablets have a therapeutic equivalence rating of BX in FDA's Orange Book. The available data on these generic drug products are insufficient for FDA to determine therapeutic equivalence with Concerta
• The CDC has issued a health advisory regarding potential disrupted access to care in patients taking prescription stimulant medications and possible increased risks for injury and overdose. The health advisory can be found at https://emergency.cdc.gov/han/2024/han00510.asp

Updated August 4, 2024 by Elyse MacDonald, PharmD, MS, BCPS. Created December 20, 2022 by Leslie Jensen, PharmD, Drug Information Specialist. © 2024, Drug Information Service, University of Utah, Salt Lake City, UT.

Drug Shortage Bulletins are copyrighted by the Drug Information Service of the University of Utah and provided by ASHP as its exclusive authorized distributor. ASHP and the University of Utah make no representations or warranties, express or implied, including, but not limited to, any implied warranty of merchantability and/or fitness for a particular purpose, with respect to such information, and specifically disclaim all such warranties. Users of this information are advised that decisions regarding the use of drugs and drug therapies are complex medical decisions and that in using this information, each user must exercise his or her own independent professional judgment. Neither ASHP nor the University of Utah assumes any liability for persons administering or receiving drugs or other medical care in reliance upon this information, or otherwise in connection with this Bulletin. Neither ASHP nor the University of Utah endorses or recommends the use of any particular drug. Any application of this information for any purpose shall be limited to personal, non-commercial use.

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