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How to Make a Persuasive PowerPoint Presentation (With Powerful Tips + Video)

For most professionals, you'll have to create a PowerPoint presentation at least once in your career. 

Presenting, as with other "soft skills" (like communication, leadership, and negotiation), is now a must-have for most roles in the workplace. This means it's important to learn how to make compelling presentations—even if you're not an experienced presenter, speaker, or designer. 

Discover six steps that will help you level up your presentation game. 

Guide to Making Great Presentations (Free eBook Download)

But, before you do that, download our free eBook:  The Complete Guide to Making Great Presentations . It's packed with professional strategies to help you master the complete presentation process.

Now let's dig into this tutorial. Learn how to make a more persuasive PowerPoint presentation that will grab your audience's attention and move them to action: 

Top Tips on How to Make a Persuasive PowerPoint Presentation (Video)

Are you in a hurry to get started with your persuasive video? We've got you covered with this quickstart video that includes some of our best persuasive PowerPoint tips:

Do you want to learn even more about how to make a persuasive PowerPoint? Keep reading for even more tips and ideas.

Step 1. Learn How to Start a PowerPoint Presentation Persuasively

One thing you need to keep in mind as you're planning your persuasive presentation is how you'll start it. You don't have to write out the beginning right now, but throughout the planning process, you need to be on the lookout for the hook of your presentation. 

This hook is crucial because with a strong beginning, you can draw your listeners in. Without a hook, it will take them a while to adjust to being receptive to your message. Here are some characteristics that make a strong hook:

1. Grab Your Audience's Attention

When they hear your hook, it should force them to focus on the presentation and wait in anticipation for what you're going to say next. This means it should be brief and to the point.

2. Address Their Wants and Fears

It's also great to start by addressing your audience's most pressing concerns upfront. If you're giving a persuasive presentation to small business owners on how they can get more customers, you can start with something like: 

You're here because at some point, you've looked at your sales and thought, 'I could have done better'.

Addressing their main concerns, especially if it's emotionally strong, reminds them of what's at stake. More importantly, you're suggesting that you do understand where they're coming from.

3. Ask a Question

Starting with a question leads your audience to try to come up with the answer in their heads. It's also a good idea to ask a question that leads people to raise their hands or interact with you in some way so that they feel more involved in the presentation. Given the example above, an alternate beginning would be to ask:

How many of you looked at your sales last month and felt disappointed?

If you want to take a deeper look into creating a strong hook, you can check out this guide for writing attention-grabbing speeches:

Step 2. Put Your Audience First

One common mistake that presenters make is focusing mostly on their own ideas and story. Unless you tie these things with your audience's needs, they might end up bored, distracted, or worse, they might even walk out. 

To prevent this, put your audience first. Before you start writing your persuasive presentation, it's best to clarify who your audience is and what their needs and expectations are. As you write your presentation, ask yourself the following questions:

• Why are they watching your presentation? What do they hope to get out of it? Figure out what their expectations and goals are and how your presentation fits into both these things. If you can conduct a survey or get in touch with your audience beforehand, this can give you a more specific idea of what they're looking for.
• How much knowledge and experience do they have on the subject? If there are any knowledge gaps, be prepared to fill them. Also, avoid spending too much time on the ideas that are too simple for your audience. For example, there's no point in explaining how to use basic Photoshop tools to a room full of advanced graphic designers.
• How would they feel about your primary message?  Are there any concerns or hesitations that your audience might have against the message you're trying to relay? Be prepared to address these concerns throughout your persuasive presentation.
• What possible questions will they have along the way? Answering your audience's internal questions as you go through your presentation lets them know that you're on the same page. Plus, if there's a Q&A portion after you speak, you would have already answered the most basic questions in your presentation, paving the way for more interesting advanced questions in the Q&A.

Answering these questions can help you craft a presentation that's as engaging as possible to your audience.

Step 3. Think in Pictures and Stories

As you flesh out the points of your presentation, keep in mind the old saying "Show, don't tell." Rather than just stating your points matter-of-factly, find ways to deliver them through metaphors or stories. This will make your most important ideas easier to understand and remember. 

Another advantage to thinking in metaphors and stories is that the more visual the metaphor, the easier for you to pick photos and graphics to go with your presentation.

Here are some tips that can help you come up with metaphors and stories you can use:

1. Find Existing Stories

For every crucial point you deliver, think about some stories from history, case studies, or your own experience that can help your audience see the point in a fuller context. 

If you're going to present to your company about the perils of bad customer support, tell your own horror stories of bad customer support that led you to switch brands. 

If you're presenting to a client the dangers of failing to keep their website secure, and how technical errors and client data leaks can harm their business, look for case studies or news items about businesses that closed shop or lost customers because of it.

You can also use historical examples. Books like Robert Greene's "The 33 Strategies of War"  or "The Lean Startup" by Eric Ries use stories and figures from history to illustrate their points. "The Lean Startup" also goes the personal route by telling stories from Ries' own experience with his startup.

2. Create a Storyboard

While you're thinking in terms of visuals and stories, it might also help to create a basic storyboard of your entire presentation. This is useful for setting some early plans on how your presentation will look, not just in terms of photos and graphics, but also the layout of the text and how the slides look when shown one after the other.

Step 4.  Pick Your Persuasive PowerPoint Template 

Picking your persuasive PPT template and creating your slides is the fourth step on this list, rather than the first—and for good reason. The content of your presentation should come first. 

When you're starting out, it's easy to get hung up on choosing templates, fonts, and graphics, and laying out all the elements of your slides. Without strong content that appeals to your audience, however, it doesn't matter how beautiful and well-designed your slides are. 

Presentation design is critical to success though. You need your visuals to compliment the ideas you present.

When you're ready to choose your PPT design template here are some criteria you should look at:

1. Uniqueness

As much as possible, avoid using the most common stock templates that people use. These are typically the ones that come with PowerPoint by default. 

When you use a persuasive PowerPoint template design that everyone's seen over and over again, they might assume that your presentation will be equally predictable and commonplace. Then your audience will stop paying attention as soon as they see the first slide. 

Instead, choose a well-designed, unique template. 

There are new PowerPoint Templates with awesome designs being added to Envato Elements. They give you a number of creative styles and fresh designs options to choose from. 

Discover more great designs: 

2. Readability

When testing out PPT templates, try to reduce their size on the screen. Can you still read the text effortlessly? If you're presenting to a large audience, it's important that everyone can read any text on the slides, especially those people sitting in the back or those who have poor eyesight.

3. Interesting Imagery

Since you'll be using stories and metaphors in your presentation, it's best to accompany those with photos or graphics that fully capture the idea. These images can also break the monotony from too many consecutive slides that are just text. 

If you want a large collection of professional royalty free stock photos to choose from, try searching through Envato Elements or browse through our  PhotoDune  gallery of photography. 

Step 5. Practice and Get Feedback

Now that the visuals and text of your presentation are ready, it's time to practice. You're practicing for several reasons. First, you want to make sure that your presentation fits within your allotted presentation time. Personally, I've spoken in a handful of events where some speakers went overtime, monopolizing the time allotted for other speakers and their Q&A sessions. 

Going overtime might also affect the timing and length of breaks. Consider these costs if you're tempted to make your presentation longer than it should be or if you want to skip practicing altogether. You don't want to be the speaker that everyone in the event ends up resenting. Instead keep your presentation compact.

More importantly, you're practicing to get feedback. Use this opportunity to record a video of yourself speaking. Then, try to evaluate your performance in the video. Consider questions like:

• Do you speak at a good enough pace to be understood? 
• Do you use different tonalities for emphasis? 
• Do you appear confident? 

You can even show the video to some trusted colleagues and get their constructive feedback. It might sound scary to do this, but it's better to make mistakes in a safe space with people you trust rather than in the actual presentation itself.

For each run-through of your presentation, set a specific improvement goal based on your observations or the feedback you get: 

• Should you be speaking slower? 
• Should you speak louder? 
• Would your presentation seem more engaging if you moved your hands? 

By doing this kind of deliberate practice, you'll end up with a greatly improved presentation style—no matter how awkward you were when you started.

Step 6. Polish Your Presentation

Having compelling content and design for your presentation is good, but to make it great, make sure it's polished. Here are some final touches you can apply to your presentation as you're finishing it up:

1. Proper Alignment

Make sure all the elements of each slide are properly aligned. This maintains the balance and symmetry of your text and graphics. Alignments are adjusted one slide at a time. First, for each slide that you want to adjust, select all the objects. Then, from the PowerPoint Format tab, select Align . 

This will bring down a menu of alignment options. Click Align Selected Objects . When the Align menu closes, open it again, then select the type of alignment that works best for that slide. For example, if you want things centered properly, click Align Center .

2. Embedded Fonts

It's possible that the equipment you'll be using on presentation day might not have the same fonts you've used while designing your presentation. To avoid such typographic mess-ups, embed your chosen fonts within the presentation. 

To do this, go to the File  tab then click Options . When the Options  menu launches, click the Save  option from the menu on the left. Scroll down until you see the checkbox marked Embed fonts in the file . 

Check this box and choose the type of embedding you want. This will ensure that when you open your presentation, the text will display as you designed it, even if the device displaying it doesn't have the fonts you used.

3. Export Slides

Another way to ensure that your slides look the same regardless of the device viewing it is to export it to PDF or JPEG . When you send or bring your files to the venue, make sure that you save them in PPT, PDF, and JPG as a contingency plan in case there are some software or hardware problems that prevent your PPT file from displaying correctly.

4. Run Through Your Cues

Do a run through of your cues. For your last practice sessions, make sure you include your slide cues in your rehearsal. It's going to be inconvenient, confusing, or jarring for you and your audience if you've got to keep looking at your slides behind you as you're presenting.

Here are a few tutorials that'll show you how to take your presentation to the next level:

10+ Powerful Persuasion and PowerPoint Presentation Tips

Now that we’ve covered the basics of how to make a persuasive PowerPoint presentation, there are a few more tips you can use to ensure your presentation not only delivers your message but captivates your audience and convinces them to care about your cause or invest in your idea.

The tips below cover both persuasion and PowerPoint tips so you can ensure the design of your presentation matches the delivery. Without further ado, here are 10+ powerful persuasion and PowerPoint presentation tips:

• Know your audience  and what they respond to makes it easier for you to tailor the presentation to their interests and use language and phrases they respond to.
• Use body language  to your advantage. Body language says a lot about you and can do wonders for showing your audience why they should care about the topic of your presentation.
• Remember to address their wants and fears early on so you can capture their attention and remind them what’s at stake
• Use storytelling to make your presentation more relatable and powerful.
• Provide background on the topic of your presentation instead of jumping straight into data and information
• Use a visually attractive template that'll illustrate your story. Customize the persuasive PPT template with your brand assets and use compelling imagery.
• Adhere to the basic design principles  for a presentation that's visually appealing and legible.
• Export your presentation deck as PDF to ensure it appears uniform across all devices and consider giving it to your audience as a handout.
• Establish and maintain eye contact with your audience.
• Practice your speech and the delivery of the persuasive presentation well in advance.
• Get to the venue early and test all the equipment such as the projector, the microphone and the connections to avoid technical difficulties.
• Remember to breathe to avoid running out of breath or talking too fast, which will make it difficult for your audience to understand you.
• Avoid standing still as this can make you appear stiff and cause your audience to tune out.

How to Make the Most Out of PowerPoint

We mentioned earlier that your slide deck needs to be attractive in order to help you tell the story behind your presentation. For starters, you need a unique persuasive PowerPoint template that matches your industry or your topic.

Luckily, there are hundreds of presentation templates available on Envato Elements that are suitable for business presentations. Envato Elements is a great choice if you plan on giving presentations regularly and want access to thousands of design elements for one low monthly price.

Throughout your persuasive presentation, use larger font sizes to ensure your presentation is readable. Consider reducing the size of your template on the screen to check readability.

Another tip to remember is to use alignment properly to ensure your slides look balanced and aesthetically pleasing.

Below are a few of our tutorials that'll help you master PowerPoint even more.

Learn How to Make Great Presentations (Download This Free eBook)

Take the tips you learned in this article further with our new eBook:  The Complete Guide to Making Great Presentations .  Grab it now for FREE with a subscription to the Tuts+ Business newsletter . 

It'll help walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

All This Prep Work Is Worth It

From planning your hook, to coming up with metaphors, and picking the right PPT template design , creating a persuasive presentation sounds like a lot of work. The good news is that if you do it right, none of that work will go to waste.

In fact, it'll be a bigger waste of an opportunity if you just "wing it." By spending enough time preparing the message, content, design, and delivery of your presentation, you can be sure that your audience will appreciate and be persuaded by your final presentation.

You can save time by choosing a great persuasive PowerPoint template from Envato Elements and customizing it quickly with a professional workflow. 

Editorial Note:  This post was originally published in December of 2015. It's been comprehensively revised to make it current, accurate, and up to date by our staff—with special assistance from Brenda Barron . We've also added a video from Nathan Umoh .

How to Give a Persuasive Presentation [+ Examples]

Published: December 29, 2020

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking.

Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message.

With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project.

In this post, we'll cover the basics of building a persuasive presentation. Let's dive in.

What is a persuasive presentation?

In its most basic form, a persuasive presentation features a speaker who tries to influence an audience to accept certain positions and engage in actions in support of them. A good persuasive presentation uses a mixture of facts, logic, and empathy to help an audience see an issue from a perspective they previously discounted or hadn’t considered.

How to Plan a Persuasive Presentation

Want to make a persuasive presentation that connects with your audience? Follow these steps to win friends and influence people within your audience.

1. Decide on a single ask.

The key to convincing your audience is to first identify the singular point you want to make. A good persuasive presentation will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it ideally needs to be presented as something your audience can say "yes" or "no" to easily.

A message that isn’t well-defined or which covers too much can cause the audience to lose interest or reject it outright. A more focused topic can also help your delivery sound more confident, which (for better or worse) is an important factor in convincing people.

2. Focus on fewer (but more relevant ) facts.

Remember: You are (in the vast majority of cases) not the target audience for your presentation. To make your presentation a success, you’ll need to know who your audience is so you can shape your message to resonate with them.

When crafting your messaging, put yourself in your audience's headspace and attempt to deeply understand their position, needs, and concerns. Focus on arguments and facts that speak specifically to your audience's unique position.

As we wrote in our post on How to Present a Compelling Argument When You're Not Naturally Persuasive , "just because a fact technically lends support to your claim doesn't mean it will sway your audience. The best evidence needs to not only support your claim but also have a connection to your audience."

What are the target audience's pain points that you can use to make a connection between their needs and your goals? Focus on those aspects, and cut any excess information. Fewer relevant facts are always more impactful than an abundance of unfocused pieces of evidence.

3. Build a narrative around your evidence.

If you want to persuade someone of something, it’s not enough to win their brain -- you need their heart in it, too. Try to make an emotional connection with your audience throughout your presentation to better sell them on the facts you’re presenting. Your audience is human, after all, so some emotional tug will go a long way to shaking up how they view the issue you’re talking about. A little bit of emotion could be just what your audience needs to make your facts “click.”

The easiest way to incorporate an emotional pull into your presentation is through the use of narrative elements. As we wrote in our guide to crafting pitch decks , "When our brains are given a story instead of a list of information, things change -- big time. Stories engage more parts of our brains, including our sensory cortex, which is responsible for processing visual, auditory, and tactile stimuli. If you want to keep people engaged during a presentation, tell them a story."

4. Confidence matters.

Practice makes perfect (it's a cliche because it's true, sorry!), and this is especially true for presentation delivery. Rehearse your presentation several times before you give it to your audience so you can develop a natural flow and move from each section without stopping.

Remember, you're not giving a speech here, so you don't want your delivery to come across like you're reading fully off of cue cards. Use tools like notes and cue cards as ways to keep you on track, not as scripts.

Finally, if you can, try to practice your presentation in front of another human. Getting a trusted co-worker to give you feedback in advance can help strengthen your delivery and identify areas you might need to change or bulk up.

5. Prepare for common objections.

The last thing you want to say when someone in your audience expresses a concern or an outright objection during your presentation's question section is “umm, let me get back to you on that.”

Carefully research the subject of your presentation to make the best case possible for it -- but also prepare in advance for common objections or questions you know your stakeholders are going to ask. The stronger your command of the facts -- and the more prepared you are to proactively address concerns -- the more convincing your presentation will be. When you appear confident fielding any rebuttals during a question and answer session after your presentation, it can go a long way towards making your case seem more convincing.

Persuasive Presentation Outline

Like any writing project, you’ll want to create an outline for your presentation, which can act as both a prompt and a framework. With an outline, you’ll have an easier time organizing your thoughts and creating the actual content you will present. While you can adjust the outline to your needs, your presentation will most likely follow this basic framework.

I. Introduction

Every persuasive presentation needs an introduction that gets the listener’s attention, identifies a problem, and relates it to them.

• The Hook: Just like a catchy song, your presentation needs a good hook to draw the listener in. Think of an unusual fact, anecdote, or framing that can grab the listener’s attention. Choose something that also establishes your credibility on the issue.
• The Tie: Tie your hook back to your audience to garner buy-in from your audience, as this issue impacts them personally.
• The Thesis: This is where you state the position to which you are trying to persuade your audience and forms the focal point for your presentation.

II. The Body

The body forms the bulk of your presentation and can be roughly divided into two parts. In the first half, you will build your case, and in the second you will address potential rebuttals.

• Your Case: This is where you will present supporting points for your argument and the evidence you’ve gathered through research. This will likely have several different subsections in which you present the relevant evidence for each supporting point.
• Rebuttals: Consider potential rebuttals to your case and address them individually with supporting evidence for your counterarguments.
• Benefits: Outline the benefits of the audience adopting your position. Use smooth, conversational transitions to get to these.
• Drawbacks: Outline what drawbacks of the audience rejecting your position. Be sure to remain conversational and avoid alarmism.

III. Conclusion

In your conclusion, you will wrap up your argument, summarize your key points, and relate them back to the decisions your audience makes.

• Transition: Write a transition that emphasizes the key point you are trying to make.
• Summary: Summarize your arguments, their benefits, and the key pieces of evidence supporting your position.
• Tie-back: Tie back your summary to the actions of your audience and how their decisions will impact the subject of your presentation.
• Final word: Try to end on a last emotional thought that can inspire your audience to adopt your position and act in support of it.

IV. Citations

Include a section at the end of your presentation with citations for your sources. This will make independent fact-checking easier for your audience and will make your overall presentation more persuasive.

Persuasive Presentation Examples

Check out some of these examples of persuasive presentations to get inspiration for your own. Seeing how someone else made their presentation could help you create one that strikes home with your audience. While the structure of your presentation is entirely up to you, here are some outlines that are typically used for different subjects.

Introducing a Concept

One common type of persuasive presentation is one that introduces a new concept to an audience and tries to get them to accept it. This presentation introduces audience members to the dangers of secondhand smoke and encourages them to take steps to avoid it. Persuasive presentations can also be a good format to introduce marco issues, such as this presentation on the benefits of renewable energy .

Changing Personal Habits

Want to change the personal habits of your audience? Check out this presentation on how to adopt healthy eating habits . Or this presentation which encourages the audience to get more exercise in their daily lives.

Making a Commitment to an Action

Is your goal to get your audience to commit to a specific action? This presentation encouraging audience memes to become organ donors could provide inspiration. Trying to make a big sale? Check out this presentation outline that can encourage someone to buy a home .

Remember: You Can Do This

Anyone can craft a persuasive presentation once they know the basic framework for creating one. Once you get the process down, you’ll be in a better position to bring in sales, attract donors or funding, and even advance your career. The skills you learn can also benefit you in other areas of your personal and professional life as you know how to make a case and influence people toward it.

Don't forget to share this post!

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Blog Data Visualization How to Make a Persuasive Presentation [PRESENTATION TEMPLATES]

How to Make a Persuasive Presentation [PRESENTATION TEMPLATES]

Written by: Midori Nediger Nov 06, 2019

No matter how many times you’ve done it, presenting in front of peers, clients, colleagues, or strangers is challenging, nerve-wracking, and stressful. Especially if you’ve been tasked with delivering a persuasive presentation.

As someone who has delivered a number of conference talks, calls and webinars   over the past few years, I know how impossible it can feel to put together a presentation that clearly conveys your content while also being persuasive and engaging.

But what I’ve learned from making and giving persuasive  presentations is that there are a few things that always get great reactions from the audience.

Here’s what you can do to make a persuasive presentation:

• Make the first 30 seconds of your presentation count
• Compare and contrast your solution with the status quo
• Use visual aids to summarize and clarify your big ideas
• Get your audience involved to build trust and rapport
• Use a clean, consistent presentation layout and design
• Eliminate extraneous detail to focus on core concepts
• Sign off with a persuasive call-to-action

These persuasive presentation strategies apply whether you’re leading a workshop, keynoting a conference, creating or selling an online course , or pitching a potential client.

Want to make a persuasive presentation fast? Try using our presentation templates . Then, customize them using our simple online  presentation maker  tool.

Read on for plenty of persuasive presentation examples .

1. Make the first 30 seconds of your persuasive presentation count

The first 30 seconds of any presentation are far and away the most important of your entire presentation.

In those first 30 seconds, listeners are open to the ideas you’re going to present to them. They might even be enthusiastic and excited to hear what you have to say.

Inexperienced presenters often waste these first 30 seconds with things like introductions and agendas that will soon be forgotten. Seasoned presenters do something much more effective: state their big ideas right up front.

Like Steve Jobs did in 2007 with the iPhone (with “iPhone: Apple reinvents the phone”), try to state one big “headline” message within the first 30 seconds . A big idea for listeners to absorb and internalize.

Like an elevator pitch , you should be able to write this idea down in a single sentence, and it should be memorable and specific.

You can then turn it into the hook of your presentation. Use an opening story, surprising fact, joke, or personal anecdote to pique your listeners’ interest and lead into your big idea.

This will frame the rest of the talk and prep your listeners for what’s to come.

In this persuasive presentation example the importance of the message is outlined clearly on the title slide:

2. Compare and contrast your solution with the status quo

Most presentations share some information, strategy, idea, or solution that challenges the status quo. You can use this to your advantage!

By presenting the drawbacks of the status quo before suggesting your solution, you’ll help your audience understand the scope of the problem while building a case for your big idea.

Mixpanel did this to great success in their first pitch deck (which got them a $865M valuation).

By comparing and contrasting these two states, you’ll make a much more persuasive case than you would with the solution alone. And when you get into the nitty-gritty details later on in the presentation, your audience will be more likely to stay engaged.

As always, the more visual you can be, the better (as seen in this Uber pitch deck template ):

You could use a comparison infographic in your presentation to visualize your key differentiators.

Want to learn more about creating persuasive pitch decks? Read our pitch deck guide.

How to understand and address the struggles of your audience

To maximize the impact of this strategy, do your best to directly address the struggles of your specific audience.

Figure out what’s standing in the way of your audience performing the desired behavior, and tell them how your solution will improve that experience. If you can make a direct connection with your audience’s experiences, your argument will be all the more persuasive.

Taking a closer look at Steve Jobs’ 2007 keynote, we can see that he lays out the big problems for his audience (that smartphones that aren’t so smart and are hard to use) before proposing his solution (a smarter, easier-to-use device).

In this persuasive presentation example we can see that by studying the wants and needs of his audience, he frames his new device as the perfect solution. He understands what the audience needs to know, and structures the presentation around those needs.

One final point on this – it can be incredibly useful to let your audience know what to expect in your presentation. If people are already expecting your idea, they will be more receptive to it. Consider including your persuasive presentation outline up front. You can either create a slide of contents, or you could print out an outline and share it with your audiences before the meeting.

Either way – sharing your persuasive presentation outline is never a bad thing.

3. Use visual aids to summarize and clarify your big ideas

More than ever, viewers expect engaging visual content . Creative, relevant visuals are no longer a nice-to-have addition to a persuasive presentation…they’re an integral part of an engaging experience.

Beyond that, visuals are great for explaining complex concepts in simple terms. You can use visuals to communicate big ideas without dealing with any jargon or technical terms.

Summarize your background research with charts and tables

Visual aids like tables, charts, and mind maps are perfect for summarizing any research you’ve done to back up the claims you make in your presentation.

I find these types of summative visuals are most helpful when I feel at risk of throwing too much information at my listeners. Forcing myself to transform that research into a digestible visual helps me organize my thoughts, and ensure my audience won’t be overwhelmed.

Visual aids should also be used anytime you’re communicating with data . Besides making insights more tangible, it’s been suggested that charts can make claims more persuasive and make information more memorable .

Let’s say, for example, that you’re trying to convince a client to hire you as a consultant. If you can show the financial impact you’ve made for other clients visually, your argument will be much more persuasive than if you mention a few numbers without visuals to back you up.

Learn how to customize this template:

Organize information meaningfully with timelines and flowcharts

There are plenty of concepts that naturally lend themselves to structured visuals like Venn diagrams , flowcharts , and timelines .

If you’re presenting a project plan you might include a Gantt chart -style product roadmap or project timeline:

Or a more abstract Venn diagram like this one from Boston Consulting Group’s persuasive presentation pictured below.

Visuals like these can help you move past minor details so you can communicate directly about more fundamental ideas. Simple visuals can help make key ideas crystal-clear and easy to remember.

Entertain and engage with visual metaphors

I like to integrate visual metaphors into the denser portions of my presentations. This way, when I know I’m going to start losing my audience to boredom or confusion, I can jump into a fun example that will bring them right back on board with me.

Like a shortcut to understanding, visual metaphors are a great way to get everyone on the same page.

But it can be hard to come up with good visual metaphors that don’t feel cliché. If you’re out of design ideas, don’t be afraid to get some inspiration from our infographic templates .

I can’t stress enough that simple, visual slides are the best way to make your presentation understandable and persuasive. The right visuals keep the audience engaged, make your points memorable, and give your presentation impact.

For more tips on designing a persuasive presentation with impact, check out our presentation design guide .

4. Get your audience involved to build trust and rapport

No one likes to be talked at.

And most listeners will be more engaged and receptive to your ideas if they’re engaged in a dialogue instead of passively absorbing what you’re saying.

The top qualities of a good presentation include making your presentation an interactive experience by encouraging questions, fostering discussions and maybe even throwing in a fun activity.

Imagine you’re pitching a potential client who’s looking to hire a marketing specialist for an upcoming job. You could try to impress them with an extensive presentation that shows off all of your background research and past success stories:

Or, you could use the presentation as an opportunity to learn more about your potential clients by engaging them in a dialogue. You’ll build trust and credibility, all without making a gigantic slide deck.

You can put together a deck of 5-10 slides with your big ideas, then build a conversation around each slide.

Even if you’re speaking in front of a large crowd, a great persuasive presentation should feel like a conversation. There should be some give and take from both sides. Simply asking a question and getting your audience to respond can instantly raise the energy level in a room.

Engaging audiences changes when we no longer present in-person is a unique challenge, but easily overcome. Lisa Schneider, Chief Growth Officer at Merriam-Webster, has plenty of experience presenting to crowds in-person as well as online. She recently wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out for actionable tips on your next virtual presentation. 

In this persuasive speech presentation the key points have been broken into powerful, punchy slides that engage the audience.

5. Use a clean, consistent layout and design

Why does it seem like every time I’m putting together a presentation, it’s at the last minute!?

When I’m rushing to get all of my content together and my presentation rehearsed, the layout and design of the presentation usually become an afterthought.

But when you’re presenting an idea and building a case for yourself or your business, the last thing you want is for the design your slide deck to get in the way of your success. And a big part of being persuasive is having a slide deck that shows your information in a clear, consistent manner.

Let’s say, for example, that you’re a financial consultant presenting a solution to a new client. When you’re trying to justify why your skills and knowledge are worth paying a premium for, you simply can’t have a messy, unprofessional-looking slide deck.

A professional presentation design should have:

• Consistent layouts with plenty of white space
• A simple color scheme with one highlight color
• Clear distinctions between headers and body text, with minimal font styles

With the layout and design locked down, you’ll have the confidence to hold your own with big clients and senior management. A polished presentation will go a long way toward reinforcing your credibility.

6. Eliminate extraneous detail to focus on core concepts

Take a second to think about the last presentation you sat through that didn’t hit the mark. What was it that made you lose interest?

Was there too much text on the slides? Was it bland, with not enough visuals? Was it disorganized, with no clear takeaways?

For me, it was that the presenter rambled on and on. They tried to cram way too much detail into their 20-minute talk, and I walked away without really learning anything.

Like the persuasive presentation example below, a well-designed presentation should have no more than one takeaway per slide (with a healthy balance of text and visuals):

So cut the fluff! Eliminate everything that isn’t absolutely necessary for you to get your point across.

For me, this is the hardest part of making a persuasive presentation. I want to include every little detail that I think will help persuade my audience to change their behavior or accept my new idea. But when diving too deep into the details, I always end up losing my audience along the way.

And if you think about it, have you ever complained that a presentation was too short? I don’t think so. We really appreciate presenters who can get their point across quickly and concisely.

7. Sign off with a persuasive call-to-action

Most presenters’ go-to for the end of a presentation is a summary slide that reviews all of the main points of the talk. But these summaries are boring…they don’t tell the audience anything new, so listeners completely tune them out.

A better way to conclude a presentation is to give your audience something to do with the information you’ve just given them, in the form of a call-to-action (like the persuasive presentation example below).

Audiences must be prompted to do take action! Even if they’ve been given all of the tools they need to get something done, if you don’t prompt them directly, it’s not going to happen.

A call-to-action can be as simple as asking a question that encourages listeners to think about the topics you’ve raised, or posing a challenge that will change their behavior.

If it’s a simple ask, they’ll be likely to follow through.

Putting together a truly persuasive presentation is not an easy task.

The good thing is, if you’re here reading this article, you’re a few steps ahead of most people. Putting these strategies to use might just mean the difference between landing your next client and walking away empty-handed.

Choose a presentation template to get creating (and persuading) today!

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How to Make a Persuasive Presentation (+ Examples)

See persuasive presentation examples that show you how to make highly engaging, effective, and converting presentations with persuasive writing and design.

Dominika Krukowska

7 minute read

Short answer

How to make a presentation persuasive?

If you want to make a presentation persuasive, you need to:

Start with a strong hook

Show relevance on the get-go, make it clear who you cannot help, demonstrate value early, showcase your authority, assume your audience’s voice, tell a story, use the rule of three, use the power of repetition, personalize your presentation, tell them what to do next, if your presentation doesn’t persuade, you’re just wasting your time.

Crafting a presentation can be a lot of work. And there's nothing more frustrating than feeling like your message just didn't land, despite all the effort you put in.

The hard truth is that even the most beautifully designed presentation slide can fail to persuade.

What is a message good for if it doesn’t hit home and doesn’t drive action?

Unless you’re satisfied with simply getting in front of an audience, you probably want to bring some sort of transformation to people’s lives , no?

Well, your message is not gonna go past the exit door if it’s not persuasive.

Stick with me for a few minutes and you’ll learn how to write and design persuasive presentations.

Let’s look at some real-life examples that delivered great results, and I’ll even throw in a few templates to get you a good start.

Let’s dive in!

What makes a presentation persuasive?

Let's dive straight into the heart of what makes a presentation truly persuasive. Each element plays a crucial role in ensuring your message not only reaches your audience but deeply resonates with them.

11 weopons of of persuasive presentations:

1) Credibility

People need to believe you in order to agree with you. Just as you'd trust a friend's recommendation, your audience needs to trust what you're sharing.

It's about authenticity and integrity and ensuring they feel you're genuine and have their best interests at heart.

2) Authority

People respect authority figures. Flaunt your credentials subtly. If you're an expert, let it show - use slides that highlight your expertise and experience in the field.

3) Social Proof

People follow the crowd. Include in your presentation testimonials, user statistics, and stories of people like your audience who took you on your offer and experienced success. If everyone's using your product, it must be good, right?

4) Familiarity

If you or your topic are familiar then you’re intuitively less threatening and therefore acceptable. It's that warm feeling that makes you feel at home and among friends.

When your audience sees their own experiences and challenges reflected in your content, it creates an instant bond. It's like recognizing a familiar face in a crowd.

Incorporate names, places, and topics familiar to your audience into your presentation to get into their inner circle.

We say 'yes' to people we like. Be likable. Smile, make jokes, and show enthusiasm. If they like you, they'll like what you're selling. Use humor and storytelling to make yourself more relatable.

When making a reading presentation, include a personal video of you in a casual environment talking directly to your audience as you would a colleague you like and feel comfortable with.

To make people like you want to align your presentation with the 7-38-55 rule which guides you on what contributes to likability.

According to the rule:

“Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking”

So make sure to write what you feel and feel what you say. Or otherwise learn acting.

6) Reciprocity

People feel obliged to return favors. To use this to your advantage start a physical presentation with a small handout. To make it easy use a QR code slide (you can use a free QR code generator )to give your audience a digital handout.

If you’re creating a digital reading presentation you can offer a coupon with a small taste of what you offer (like a short consultancy, a free audit, studio design time, or a small taste of your product).

Do this and they'll feel like you've given them something, and they'll pay closer attention and be more inclined to 'return the favor.'

7) Relevance

People listen intently when you’re talking about them. Ever heard someone talk about a topic you were concerned about, and your ears perked up? It got your attention like a 3-year-old seeing a chocolate cake, didn’t it?

Tailor your message to your audience's current needs or challenges to ensure they feel you're speaking directly to them.

8) Memorability

People make decisions based on what they remember. You will only ever persuade people of something they remember you said.

To make your presentation memorable give it substance - show what you offer in images or videos, provide concrete examples of your key concepts in action, and tell detailed stories about you, your team, your solution, and the audience you serve.

9) Consistency

Once people commit, they like to stay consistent. Get your audience to agree with you early on.

Maybe ask them to raise their hand if they've ever experienced a problem that you solve. Maybe tell them a story of someone in their situation and ask if it resonates with them.

In reading presentations, use rhetorical questions or interactive slides to get early commitments.

10) Scarcity

Limited availability increases appeal. Create a sense of urgency. Maybe offer a limited number of seats in an event.

Maybe offer a discount for the first 100 subscribers. Maybe tell them they can schedule a meeting with you for 2 weeks before you leave for another destination.

For a reading presentation use a countdown timer or "limited seats available" to create this sense of urgency.

11) Feasibility

The harder a thing is to do the less likely people will do it. Whatever you decide to ask from your audience, keep it simple to do.

Ask for small concessions rather than big commitments. You only need them to take the first step, and then you’ve got a relationship going, which positions you to ask for the next step, and the next after that, till you reach your goal.

Note: Reciprocity, Consistency, Social Proof, Liking, Authority, and Scarcity were taken from Robert Cialdini’s seminal book Influence: The Psychology of Persuasion.

Here’s a summary of the book.

How to write your presentation persuasively?

Writing persuasively is all about connecting with your audience on a deeper level. With these techniques in your toolkit, you're all set to craft presentations that not only inform but inspire and motivate.

Beginnings matter. Think of your opening as the first impression. You want to grab your audience's attention right from the get-go.

Whether it's a surprising fact, a thought-provoking question, or a relatable story, make sure it's something that makes your audience lean in and think, "Tell me more!"

Here's a presentation that hooks people in right from the start:

Don’t beat around the bush. Get to the point fast. Give your audience a quick overview of what you have in store for them and how you can change their life for the better.

Make sure to be clear about who you are talking to. Define your target audience the way they would describe themselves and let them know you are speaking to them on a topic they care about.

Don’t take a one-shoe-fits-all approach. You can’t serve everyone well. Do everyone a favor and tell them who your message, solution, or advice (or whatever it is you offer) is not meant for.

They won’t resent it. They will appreciate it, and it will lend you integrity, credibility, and persuasive power.

Don’t let people guess what you can do for them. Introduce the value you offer as soon as you can. Give your value shape and concrete detail.

If it’s a product - show it in action, if it’s an intangible prize like money - show them what they can do with it, and if it’s an emotional outcome - tell them the story of someone you’ve helped.

Most of us get our information through authority figures. If you demonstrate your authority your words will encounter less skepticism and less push-back.

Show what you or your team have achieved in your field, and show some acknowledgment of your achievements by established and well-known authorities, whether people or organizations.

Just be very careful not to come off as boastful or cocky, unless these traits resonate with your target audience (yes, I am talking about you - sales crowd).

Talk to your audience in their own words, use the phrases they use, and tell stories and allegories that appeal to them and fit into their life.

Do the research. Hang out where they hang out, physically or on the web, listen and read what they say and who they say it to.

I know you’ve heard this one too many times before, so let me be clear: tell stories, plural. Short anecdotes or examples that give substance to what you’re talking about.

Fill your little stories with details about who did something where, when, what, and why. Make it mostly familiar but at the same time a bit surprising and unexpected.

If it’s too outlandish it’s not credible, and if it’s too familiar it's not interesting.

There's something satisfying about things that come in threes. "Life, liberty, and the pursuit of happiness", "of the people, by the people, for the people"... you get the point.

This is called the rule of tree . Simply put it means grouping your points or ideas in threes which makes your message more rhythmic, elegant, and sticky.

Repetition can be a powerful tool to emphasize your key points. Just think about Martin Luther King Jr's " I have a dream ".

By repeating key phrases, you not only drive your message home but also give it a predictable structure that lets your audience unconsciously chant the words with you .

Everyone loves feeling special. Tailor your content to resonate with your particular audience. Whether it's addressing their unique challenges or using examples they can relate to, personalization builds a deeper connection and rapport.

In this case, personalize more thoroughly. Use their name, and their specific details, like their company, city, product, or (if you met each other) where you met.

Just don’t overdo it and cross into creep-land. Keep any personalization unmistakably within the context of your presentation. (Unless you’re selling a bed, don’t reference how beautiful they look when they sleep 😜).

Here's an example of a personalized sales pitch presentation:

Note: Notice the dynamic variables they’ve added in their Storydoc deck. WiseStamp actually shows a ready-made email signature with the prospect’s name, image, and company logo in it. They personalized their product demo! How crazy is that?

Check out their full deck here.

Finish strong! After sharing your insights, guide your audience on what to do next. Whether it's trying out a new tool, adopting a mindset, or simply reflecting on what they've learned, a clear call to action gives direction and purpose.

Here's what it should look like:

How to design a presentation for persuasion?

While words are the heart of your presentation, design is its soul. A well-designed presentation not only captivates but also amplifies your message.

Let's dive into the world of persuasive design and uncover the secrets that make a presentation truly stand out:

Visual hook

First impressions count. Start with a captivating visual that immediately grabs attention. This could be a bold graphic, a striking image, or even an intriguing layout. It's like the cover of a book; it invites the audience to delve deeper.

Here's a great example of a presentation with a visual hook:

Social proof

As humans, we often look to others to validate our choices. Dr. Robert Cialdini defines social proof as people doing what they observe others doing. It's the idea that if other people are doing it, it must be good.

In the context of your presentation, this could mean showcasing testimonials, endorsements, or even user reviews. It's a nod to the audience that others have been here and found value.

Here's an example of a social proof slide:

Recognized people and places

Including familiar faces or landmarks can be a game-changer. When your audience sees someone they recognize or a place they relate to, it builds an instant connection and trust. It's like seeing a friend in a crowd; it feels familiar and safe.

Original visuals lend you credibility and status. They show that you put in the effort. They show that you can afford to invest in your content and that you’re not some shmo working from his mom’s basement.

Quality original visuals

Stock photos have their place, but nothing beats original, high-quality visuals. Whether it's custom graphics, original photographs, or tailored illustrations, unique visuals make your presentation memorable and authentic.

Here's a great example of a presentation with high-quality visuals:

Emotion-driven imagery

Think about those commercials that tug at your heartstrings or make you laugh. They stay with you, right? Using images that evoke emotions can make your message resonate more deeply with your audience.

Consistency

Just like a catchy jingle in a commercial, maintaining a consistent design theme throughout your presentation creates a rhythm and flow. It ensures your audience remains hooked and can easily follow along.

Here's a great example of a visually cohesive presentation:

End with a call to action

After taking your audience on a journey, guide them on the next steps. Whether it's trying a new product, exploring a concept further, or simply reflecting on the insights shared, a clear call to action gives direction.

More importantly, make your call-to-action super easy to act on. Make it something they can do immediately with as little friction as possible.

Note: In Storydoc, there’s a handy little design feature that lets you embed your calendar app direction into your presentation. This way whenever you share it, your reader can simply access your calendar and set a meeting.

Here's an example of a calendar slide:

Persuasive presentation templates

When it comes to persuasive presentations, having a structure that's been tried and tested can be a game-changer.

We built our persuasive presentation templates based on insights from more than 100,000 presentation sessions and the world of neuroscience. They’re all designed with storytelling in mind and tested to look flawless on every device.

It's like having a seasoned presenter whispering tips in your ear, guiding your content to truly resonate.

Pick a template from our library and use it to create your presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• June 24, 2024

Table of Contents

Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

• Last Updated: June 21, 2024

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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How To Give A Persuasive Presentation: Techniques And Proven Framework

• December 12, 2023

You’re standing in front of a room filled with people, all eyes on you. You have a message that you believe can change their minds, inspire action, or leave a lasting impression; you would want to be at your best. Whether you’re a student presenting your research, a professional pitching an idea, or a community leader rallying support for a cause, giving a persuasive presentation is vital. But how can you ensure your message stays balanced and resonates with your audience? Let’s dive into the art of giving a persuasive presentation, where the power of your words can influence and inspire.

The Art of Persuasive Speech: Understanding Presentation Techniques

A persuasive presentation is more than just speaking to an audience; it’s about the art of influence. At its core, it’s convincing others to see things from your perspective, accept your ideas, or take a specific action. Whether speaking in a boardroom, classroom, or a public gathering, persuasion can be a game-changer.

Examples Of Persuasive Presentations

The impact of persuasive speeches transcends industries and disciplines. In the corporate world, persuasive speeches are the linchpin of success. Imagine you’re an entrepreneur seeking investment for your startup. A persuasive pitch can secure funding that transforms your vision into reality. In education, teachers and professors use persuasive techniques to engage students and convey knowledge effectively. A compelling lecture can ignite a passion for learning. Consider influential speeches by leaders like Martin Luther King Jr. or Malala Yousafzai in advocacy and activism. Their persuasive speeches have catalyzed social and political change.

Significance Of Persuasive Presentations and Factual Persuasive Speech

Why are persuasive speeches so significant? Here’s why they matter in different contexts. In business, the ability to persuade can secure partnerships, close deals, and drive revenue growth. It’s not just about selling products or services; it’s about selling ideas, strategies, and visions. In education, persuasive presentations make learning enjoyable and memorable. They enable educators to convey complex concepts and inspire students to think critically. 

In the realm of advocacy and activism, persuasive presentations are the fuel for social movements. They raise awareness, inspire action, and bring about positive change. In the upcoming sections, we’ll delve deeper into the features of persuasive presentations and how you can master this skill to captivate your audience and achieve your objectives. The key to giving a factual persuasive speech is to understand what makes people tick, and we’ll explore these psychological aspects in future sections.

In the upcoming sections, we’ll delve deeper into the features of persuasive presentations and how you can master this skill to captivate your audience and achieve your objectives.

Key Features of Persuasive Speech Topics for a Compelling Presentation

A successful persuasive speech isn’t just about delivering a speech; it’s a carefully crafted act of communication designed to achieve specific outcomes. Here are some of the key points that distinguish persuasive presentations:

Clear Objective 

Persuasive speaking is a critical aspect of any convincing message. Every persuasive speech topic should have a clear objective. Whether convincing investors to fund your project or persuading a class to support your viewpoint, you must know what you want to achieve. Additionally, a persuasive speech should always conclude with a strong call to action, guiding your audience on what they should take away and what steps to follow. Remember, interesting persuasive speech topics captivate your audience and drive them to engage with your message, making your speech more compelling and impactful.

Audience-Centred Approach

To be persuasive, you must think from your audience’s perspective. Tailoring your message to their interests, needs, and values will make your presentation more relatable and compelling. Understanding your audience’s demographics, beliefs, and motivations will allow you to connect with them deeper.

Emotional Engagement 

Human emotions are a powerful tool in persuasion. Effective speakers know how to connect with their audience on an emotional level. Using storytelling techniques, relatable anecdotes, and examples can help engage your audience, making your message more memorable and impactful.

Convincing Evidence

A good persuasive speech topic is only as strong as the evidence supporting it. Using credible sources, statistics, and real-world examples can greatly enhance the persuasiveness of your message. When you back your claims with evidence, you build credibility and trust with your audience.

Addressing Objections 

To be truly persuasive, you must anticipate and address counterarguments and objections. Your audience may have doubts or concerns; acknowledging these and providing compelling responses will strengthen your case. It shows that you’ve thought critically about your message and are willing to address concerns honestly.

In the sections, we’ll explore the Motivational Sequence, a proven framework for structuring persuasive speeches, and practical tips on starting your presentation with a bang and keeping your audience engaged.

The Motivational Sequence: A Proven Framework

A classic framework for persuasive presentations is the Motivational Sequence, developed by NLP co-founder Frank Pucelik. It motivates your audience to change and take action, providing a structured method to craft compelling presentations that engage them and drive them to embrace your message. Here’s how to use it:

1. Establish Rapport

Before you present your case, it’s essential to establish a connection with your audience. Learn how to connect with them, master body language, and start with an attention-grabbing opening.

Connect with the Audience: Building a connection with your audience is the foundation of any policy persuasive speech. It’s about demonstrating that you understand their needs and interests. Ask yourself: What matters to them? What are their concerns? When you start by showing empathy and awareness of their perspective, you create a bond that opens the door for your message.

Body Language: Non-verbal communication is a language of its own. Your body language should be open, confident, and inviting. Maintain eye contact, use appropriate gestures, and stand or move purposefully. Your body language should convey trust and approachability, as it’s the first impression your audience will have.

Engaging Start: The beginning of your presentation is your moment to capture your audience’s attention. Engage them with a captivating story, a thought-provoking quote, or a compelling question. Your opening should pique their curiosity and set the tone for the rest of your presentation. Don’t underestimate the power of a strong start; it can make or break your persuasive presentation.

2. Identify a Problem

Clearly defining the problem your audience faces is the first step to persuasion. Explore the art of problem definition, building emotional connections, and highlighting the consequences of inaction.

Define the Issue: Clearly and concisely articulate the problem your audience is facing. Be specific and avoid jargon. Make sure your audience understands the issue and why it matters. Clarity in problem definition sets the stage for the rest of your presentation.

Emotional Connection: Evoke the audience’s emotions to engage them truly. Share relatable stories or examples related to the problem. Emotions make the issue more personal and tangible. When people feel emotionally connected to a problem, they are more likely to care about finding a solution.

Highlight Consequences: Explain the negative consequences of not addressing the problem. Use vivid language to paint a picture of what could happen if the issue still needs to be addressed. The fear of these consequences can be a powerful motivator for change.

3. Present a Solution

Once the problem is clear, you must present a compelling solution. Discover how to introduce your proposal, emphasize its benefits, and create a vision of success for your audience members.

Propose Your Solution: Introduce your solution or idea to solve the problem. Clearly state how your proposal directly addresses the issues you’ve highlighted. The more straightforward and practical your solution, the more persuasive it will be.

Benefits: Highlight the benefits of adopting your solution. Explain how it will improve the current situation, make things easier, or lead to positive outcomes. People are more likely to act when they understand the benefits of the action.

Visualise Success: Use imagery and storytelling to help the audience visualize the positive outcomes of implementing your solution. Describe the better future that your proposal can bring about. When people can see the potential benefits, they are more inclined to embrace the idea.

4. Overcome Objections

Prepare to handle objections effectively. We’ll discuss addressing concerns, offering reassurance, and leveraging testimonials to build credibility.

Address Concerns: Anticipate and address potential objections your audience might have. Acknowledging these concerns demonstrates that you’ve considered various viewpoints and are prepared to respond thoughtfully. It also shows respect for your audience’s critical thinking.

Provide Reassurance: Offer concrete evidence or examples to reassure the audience about the feasibility and effectiveness of your solution. This evidence can come from research, success stories, or practical demonstrations. Reassurance builds trust and confidence.

Use Testimonials: Share testimonials or success stories related to your solution. Real-world examples of others who have benefitted from your proposal can be compelling social proof. Testimonials serve as powerful endorsements that reinforce the persuasiveness of your presentation.

5. Call to Action

Your persuasive presentation’s goal is to motivate action. Learn how to specify action steps, infuse urgency, and remind your audience of the benefits they’ll gain by acting.

Specify Action Steps: Your audience needs to know precisely what you want them to do next. Whether it’s making a purchase, supporting a cause, or changing a behavior, make the call to action explicit and straightforward. Avoid ambiguity, and clearly state the desired action.

Urgency: Create a sense of urgency to motivate immediate action. Explain why the audience must act promptly. Urgency often spurs people to take action rather than procrastinate.

Reinforce Benefits: Remind the audience of the benefits they will gain by taking the desired action. Reinforcing the positive outcomes strengthens their motivation to act. Emphasize what’s in it for them and how it aligns with their interests and needs.

How To Start A Persuasive Presentation

The opening moments of your presentation are crucial for a value persuasive speech. They set the tone, capture your audience’s attention, and make the first impression. Here, we’ll delve into a persuasive speech outline , examining various techniques and examples to help you start your persuasive speech with impact.

Persuasive Speech Examples and Techniques

Begin your persuasive presentation outline with a captivating opener that intrigues your audience. You can use anecdotes, intriguing statistics, a relevant quote, or even a rhetorical question. We’ll provide examples and insights into using these techniques effectively.

Rhetorical Questions And Facts

Rhetorical questions are an excellent tool for engaging your audience from the start. When used strategically, they can pique curiosity and invite reflection. Additionally, we’ll discuss how startling facts and statistics can grab your audience’s attention and make your message memorable.

Compelling Stories

Storytelling is a potent tool for persuasion. Sharing a relatable story can make your message more human, memorable, and emotionally engaging. We’ll provide tips on crafting compelling stories that grab your audience’s attention and set the stage for your presentation.

Strong Thesis Statement

Your thesis statement is the anchor of your presentation. It clearly articulates the core message and direction of your talk. Learn how to create a strong thesis statement that not only informs your audience but also compels them to listen.

Examples Of Persuasion In Everyday Life

Persuasion is an art we encounter daily, often without realizing it. In this section, we’ll explore real-world instances of persuasion, analyzing the techniques used in various contexts.

Advertising

Advertising is a masterclass in persuasion. We’ll dissect successful ad campaigns to reveal the strategies and techniques that make them so compelling. 

Apple’s “Get a Mac” Campaign: Apple’s iconic “Get a Mac” ad campaign, featuring Justin Long as the personification of a Mac and John Hodgman as a PC, used humor and personification to persuade consumers. By portraying the Mac as cool, creative, and hassle-free while depicting the PC as cumbersome and outdated, Apple effectively appealed to the emotions and preferences of its target audience.

Nike’s “Just Do It” Slogan: Nike’s “Just Do It” slogan has become a hallmark of effective persuasion. The slogan encourages action and personal empowerment, appealing to people’s desires for achievement and self-improvement. It’s a prime example of how a simple, emotionally resonant message can inspire and persuade.

Coca-Cola’s “Share a Coke” Campaign: Coca-Cola’s “Share a Coke” campaign personalized their products by replacing the brand name with individual names. This campaign created a personal connection, making consumers more likely to choose and share a Coke with a name they recognized. The campaign used personalization and a sense of community to persuade customers to engage with the brand.

Political Speeches

Politicians are adept at using persuasive techniques to win over voters. We’ll examine iconic political speeches to uncover the methods they employ. 

Martin Luther King Jr.’s “I Have a Dream” Speech: Dr. King’s famous speech masterfully used rhetorical techniques such as repetition, vivid imagery, and powerful metaphors to convey a vision of equality and justice. It persuaded millions to join the civil rights movement by appealing to their emotions and values.

Winston Churchill’s “We Shall Fight on the Beaches” Speech: During World War II, Churchill’s speech rallied the British people to stand firm against Nazi aggression. His persuasive power lay in his resolute tone, clarity of message, and emotional appeal to the British people’s sense of duty and patriotism.

Barack Obama’s “Yes We Can” Slogan : Obama’s presidential campaign hinged on the persuasive power of the slogan “Yes We Can.” This phrase inspired hope, unity, and a belief in the possibility of positive change. It persuaded millions to support his campaign and participate in the democratic process.

Online Marketing

In the digital age, social media and online marketing have become potent tools for persuasion. 

Amazon’s personalized recommendations: Amazon’s product recommendations based on your browsing and purchase history exemplify persuasive techniques in e-commerce. By tailoring product suggestions to your interests, Amazon increases the likelihood of making a sale through persuasive personalization.

YouTube’s “Skip Ad” feature: YouTube’s “Skip Ad” option before videos is a clever form of persuasion. By giving viewers the choice to skip an ad, they feel a sense of control. Some advertisers use this short window to create compelling and concise messages that engage and persuade viewers before they skip.

Influencer marketing on Instagram: Influencers leverage their credibility and rapport with their followers to promote products and services. Their persuasive power comes from the authenticity of their recommendations. When an influencer shares a positive experience with a product, it can be highly persuasive for their audience.

Handling Different Persuasive Situations

Persuasive speech ideas are unique, and different situations call for tailored approaches. In this section, we’ll discuss how to adapt your persuasive skills to various scenarios.

In Negotiations

In negotiations, persuasion is essential for achieving favorable outcomes. To succeed, it’s crucial to understand your counterpart, build trust by demonstrating reliability and transparency, position your proposal in a way that highlights its benefits and aligns with the other party’s interests, seek win-win solutions that benefit both parties and employ persuasive techniques to manage deadlocks effectively.

In Academic Settings

In academic settings, delivering persuasive presentations is a valuable skill. To excel, ensure your presentation has a clear structure with an introduction, body, and conclusion. Construct strong arguments supported by relevant evidence, engage the audience from the start, use persuasive language and rhetoric effectively, practice your delivery, and seek feedback for improvement.

With Sceptical Audiences

Dealing with skepticism in persuasive presentations requires active listening to the audience’s concerns, providing compelling evidence and examples, acknowledging counterarguments, building trust by emphasizing your expertise and the benefits of your proposal, and engaging emotions through relatable stories and analogies. These strategies help overcome resistance and make your persuasive message more effective.

The art of persuasion is a journey of continuous learning and improvement. You can continue to refine your persuasive presentation skills, adapt to diverse situations, and make a lasting impact with your messages. Remember, you hold the key to inspire change, influence decisions, and make a difference. As you embark on your persuasive journey, mental health is crucial, and remember that the power to persuade is a remarkable tool for both personal and professional growth.

Rishabh Bhandari

Rishabh Bhandari is the Content Strategist at Kapable. Rishabh likes to transform complex ideas into captivating narratives relatable to the target audience. He loves telling stories through his content. He believes that stories have the power to shift mindsets and move mountains. He has 3 years of experience in educational blog writing and copywriting.

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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

• Social media is taking a toll on young people’s mental health
• Cell phones and too much screen time are making people lazier
• Violent video games make people more aggressive
• Why authorities must ban fast food for children
• Schools and workplaces should take more action to curb obesity rates
• Why public schools are better than private ones
• College athletes should undergo steroid tests
• There’s more to high school and college students than their GPAs
• Should award-giving bodies rely on the popular vote or the judges’ vote?
• There’s a need to regulate the use of painkillers more heavily
• Cloning must not be legalized
• More government budget should be allocated to health care
• Why businesses must invest in renewable energy
• Should military units be allowed to use drones in warfare?
• How freedom of religion is affecting society
• Libraries are becoming obsolete: A step-by-step guide on keeping them alive
• Should euthanasia be allowed in hospitals, clinical settings, and zoos?
• Developing countries must increase their minimum wage
• Global warming is getting more intense
• The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

• Alternatives

An Example of a Persuasive Speech Outline to Win Over Your Audience in 2024

Leah Nguyen • 08 April, 2024 • 6 min read

The art of persuasion is no easy feat. But with a strategic outline guiding your message, you can effectively convince others of your viewpoint on even the most controversial topics.

Today, we're sharing an example of a persuasive speech outline you can use as a template for crafting your own convincing presentations.

Table of Contents

The three pillars of persuasion, 6-minute persuasive speech examples, 3-minute persuasive speech examples, bottom line, frequently asked questions.

Tips for Audience Engagement

• Speech Persuasive Examples
• Short Persuasive Speech Examples
• Use  live word clouds  or  live Q&A  to  survey your audience  easier!
• Use  brainstorming tool  effectively by  AhaSlides idea board

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Want to move the masses with your message? Master the magical art of persuasion by tapping into the holy-grail trifecta of ethos, pathos and logos.

Ethos - Ethos refers to establishing credibility and character. Speakers use ethos to convince the audience they are a trusted, knowledgeable source on the topic. Tactics include citing expertise, credentials or experience. The audience is more likely to be swayed by someone they perceive as genuine and authoritative.

Pathos - Pathos utilises emotion to persuade. It aims to tap into the audience's feelings by triggering emotions like fear, happiness, outrage and such. Stories, anecdotes, passionate delivery and language that tugs at the heartstrings are tools used to connect on a human level and make the topic feel relevant. This builds empathy and buy-in.

Logos - Logos relies on facts, statistics, logical reasoning and evidence to rationally convince the audience. Data, expert quotes, proof points and clearly explained critical thinking guide listeners to the conclusion through objective-seeming justifications.

The most effective persuasive strategies incorporate all three approaches - establishing ethos to build speaker credibility, employing pathos to engage emotions, and utilising logos to back assertions through facts and logic.

Example of a Persuasive Speech Outline

Here is an example outline for a 6-minute persuasive speech on why schools should start later:

Title : Starting School Later Will Benefit Students' Health and Performance

Specific Purpose : To persuade my audience that high schools should start no earlier than 8:30 a.m. to align better with teenagers' natural sleep cycles.

I. Introduction A. Adolescents are chronically sleep-deprived due to early start times B. Lack of sleep harms health, safety and learning ability C. Delaying school start by even 30 minutes could make a difference

II. Body Paragraph 1 : Early times contradict biology A. Teens' circadian rhythms shift to late-night/morning pattern B. Most do not get sufficient rest due to obligations like sports C. Studies link lack of sleep to obesity, depression and dangers

III. Body Paragraph 2 : Laters starts to boost academics A. Alert, well-rested teens demonstrate improved test scores B. Attention, focus and memory all benefit from adequate sleep C. Fewer absences and tardies reported at later-starting schools

IV. Body Paragraph 3: Community support available A. American Academy of Pediatrics, medical groups endorse change B. Adjusting schedules is feasible and other districts had success C. Later start times are a small change with a large impact

V. Conclusion A. Prioritising student wellness should motivate policy revision B. Delaying the start by even 30 minutes could transform outcomes C. I urge support for biologically aligned school start times

This is an example of a persuasive speech pitching a business proposal to a potential investor:

Title : Investing in a Mobile Car Wash App

Specific Purpose : To convince investors to back the development of a new on-demand mobile car wash app.

I. Introduction A. My experience in the car care and app development industries B. Gap in the market for a convenient, tech-enabled car wash solution C. Preview of potential and investment opportunity

I I. Body Paragraph 1: Large untapped market A. Majority of car owners dislike traditional wash methods B. On-demand economy has disrupted many industries C. App would remove barriers and attract new customers

III. Body Paragraph 2: Superior customer value proposition A. Schedule washes on the go with just a few taps B. Washers come directly to the customer's location C. Transparent pricing and optional upgrades

IV. Body Paragraph 3: Strong financial projections A. Conservative usage and customer acquisition forecasts B. Multiple revenue streams from washes and add-ons C. Projected 5-year ROI and exit valuation

V. Conclusion: A. Gap in the market represents a huge opportunity B. Experienced team and developed app prototype C. Seeking $500,000 seed funding for the app launch D. This is a chance to get in early on the next big thing

In 3 minutes you need a clear thesis, 2-3 main arguments reinforced with facts/examples, and a concise conclusion recapping your request.

Example 1: Title: schools should switch to a 4-day school week Specific purpose: persuade the school board to adopt a 4-day school week schedule. Main points: longer days can cover required learning, increase teacher retention, and save on transportation costs. A longer weekend means more recovery time.

Example 2: Title: companies should offer a 4-day workweek Specific purpose: persuade my manager to propose a 4-day workweek pilot program to upper management Main points: increased productivity, lower costs from less overtime, higher employee satisfaction and less burnout which benefits retention.

Example 3: Title: high schools should allow cell phones in class Specific purpose: convince the PTA to recommend a change in the cell phone policy at my high school Main points: most teachers now use cell phones as educational tools, they engage digital native students, and an occasional approved personal use boosts mental health.

Example 4: Title: all cafeterias should offer vegetarian/vegan options Specific purpose: persuade the school board to implement a universal vegetarian/vegan option in all public school cafeterias Main points: it's healthier, more environmentally sustainable, and respectful of various student diets and beliefs.

An effective outline serves as the backbone for a persuasive presentation that can inspire change.

It ensures your message is clear, cohesive and backed by strong evidence so that your audience leaves empowered instead of confused.

While crafting compelling content is key, taking the time to strategically structure your outline gives you the best chance of winning hearts and minds.

What should a persuasive speech outline look like?

A persuasive speech outline means each point should support your overall thesis. It includes credible sources/references for evidence and also considers anticipated objections and counterarguments. The language should be clear, concise and conversational for oral delivery.

What is an outline for a speech example?

A speech outline should include these sections: Introduction (attention grabber, thesis, preview), body paragraph (state your points and counterarguments ), and a conclusion (wrap up everything from your speech).

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PERSUASIVE SPEECH.

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Presentation on theme: "PERSUASIVE SPEECH."— Presentation transcript:

Speaking To Persuade & Appendix B – Sample Speech

The Persuasive Process

1 Matakuliah: G1062/Public Speaking Tahun: September 2006 Speaking to Persuade Pertemuan 12.

Persuasive Speech Speaking to Persuade.

Persuasion Is All Around You

Persuasion Principles of Speech Chapter What is Persuasion? How have you been persuaded today? Used in all aspects of life Both verbal and non-verbal.

 Organizing and Presenting a Persuasive Message.

Persuasive Speaking.  Define the goals of persuasive speaking  Know how to develop a persuasive topic and thesis  Understand your listeners and tailor.

PERSUASION. “Everybody Hates Chris”

Persuasive Speaking. The process of influencing attitudes, beliefs, and behaviors.

PERSUASION.

: the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people.

Introduction to Public Speaking Chapters 15 and 16.

Central Core CD Unit B 2-5 Employability in Agriculture/Horticulture Industry.

THE ARGUMENTATIVE OR PERSUASIVE ESSAY Mr.Wilson – LMAC - English.

{ Methods of Persuasion Speech class.  The audience perceives the speaker as having high credibility  The audience is won over by the speaker’s evidence.

Introduction to 6 Types of Writing. The text uses primary sources when appropriate. The information is relevant and accurate, the facts have been checked.

PERSUASION. Credibility: - Audience’s perception of how believable the speaker is - Factors of credibility: Competence- how the audience regards the intelligence,

Persuasive Speaking. The nature of persuasive speeches Persuasive Speeches attempt to influence audience members Speakers want to: –have audience adopt.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Home Blog Business How to Create Engaging and Persuasive Proposal Presentations

How to Create Engaging and Persuasive Proposal Presentations

Whether you’re pitching a new project to stakeholders, seeking investment from potential backers, or presenting a solution to a client, the success of your proposal hinges on your ability to convey your ideas clearly and convincingly. It’s not enough to count on flashy graphics: the presenter must understand how to communicate ideas in the same business language as their target audience. 

This article explores the critical components of a successful proposal presentation, providing you with practical insights and strategies to craft and deliver a compelling pitch. From understanding the core elements and structuring your presentation to delivery techniques, this comprehensive guide will equip you with the tools you need to make your proposal stand out and achieve your business objectives.

Table of Contents

What is a Proposal Presentation?

What makes a great proposal presentation, elements of a proposal presentation, how to start a proposal presentation, tips for delivering the proposal presentation, how to end a proposal presentation, recommended ppt templates for proposal presentations, final words.

A proposal presentation is a communication framework aimed at convincing an audience to adopt a certain idea, plan, or project. It serves as a persuasive tool to pitch products, services, or concepts to potential clients, investors, or stakeholders. A business proposal presentation often incorporates data, case studies , and visuals to build a compelling argument, making it an essential aspect of business development and strategic planning .

A great proposal presentation is clear, concise, and compelling. It captures the audience’s attention, holds their interest, and convincingly presents the proposed solution’s benefits. The following attributes contribute to a successful presentation:

Avoid jargon and overpopulated sentences that might confuse your audience. Use straightforward language to ensure your message is easily understood. If you need to introduce a complex concept in your presentation, work your way through graphics and try to simplify ideas as much as possible.

A well-thought presentation structure guides the audience through the proposal logically. It should start with an introduction that outlines the purpose, followed by a detailed discussion of the problem, proposed solution, implementation plan, and expected benefits.

Visual Appeal

Visual elements such as charts or graphs , images, and videos can enhance understanding and retention. To maintain a polished look, use a consistent and professional design for your slides.

Tailor your content to the audience’s needs and interests. Address their pain points and demonstrate how your proposal provides a solution. Use relevant examples and case studies to support your arguments.

Engage your audience with questions, interactive presentation elements, and storytelling . Personal anecdotes or client testimonials can make your presentation more relatable and persuasive.

In order to create a winning proposal presentation, we must count with the following elements.

Title Slide

This is the audience’s first impression. It sets the context and tone for the entire presentation and must feature a professional and polished look.

Clearly state the presentation title, your name, and the company’s name. If relevant, add a date, but it’s not absolutely required. Branding presentation elements like logo, colors, and fonts need to remain consistent to reinforce your company’s identity. You can use a pertinent image or graphic to the presentation topic (i.e., if it’s a product presentation , a product photo highlighting your product) to make the slide more visually appealing.

Avoid cluttering the slide with too much text. Any secondary information, like what the presentation is about, belongs on the introduction slide. Complex animation effects may deter the audience’s focus and render your slide deck amateurish. 

Another common mistake is to use poor font pairing choices, e.g., script fonts with poor readability or low-sized texts.

Introduction Slide

Here, we provide the audience with an overview and context for the proposal, outlining the problem or opportunity. Factual information like financial data , surveys, or any kind of data presentation that can back up your problem statement is relevant. Remember to deliver a teaser of the full problem or opportunity, as that information is bound to be expanded in the next slide.

Explain the purpose of your proposal and what you aim to achieve. This will give the audience a clear understanding of the presentation’s objective from the outset. However, you should avoid ambiguous statements that can confuse the audience. 

Problem Statement Slide

Clearly defining the problem or opportunity is essential for establishing the need for your proposal. It helps the audience understand the context and significance of your proposal. A well-articulated problem statement sets the stage for your proposed solution and underscores the urgency or importance of addressing the issue.

Support your statement with data, statistics, and real-world examples to illustrate the problem’s impact. Data adds credibility and helps quantify the issue. Additionally, we can make the problem relevant to the audience by linking some of its key points to their experiences or interests. This is a social proof of how the problem affects them directly or indirectly.

Compare the current situation with industry benchmarks or best practices to highlight the gap or deficiency. On this behalf, there are excellent presentation tools like gap analysis templates and comparison chart templates .

Proposed Solution Slide

The proposed solution is the core of your presentation, outlining how you plan to address the problem or seize the opportunity. This section is crucial for convincing the audience of your proposal’s feasibility and effectiveness. A coherently conveyed solution can demonstrate your expertise, innovation, and ability to deliver results.

Provide a detailed explanation of your proposed solution. Break it down into clear, actionable steps to help the audience understand how it works. Emphasize the solution’s benefits and competitive advantages . Explain how it will address the problem or capitalize on the opportunity. Diagrams, charts, and infographics are powerful tools to visually represent your solution without requiring lengthy walls of text in your slides. We invite you to check our article on how to present a project proposal for more strategies.

Don’t overlook possible challenges or limitations of your solution, as they are likely to come up in a Q&A session. Address them proactively and explain how you plan to mitigate them.

A good practice is to conduct a cost-benefit analysis to show the financial feasibility of your solution. Compare the costs involved with the expected benefits to demonstrate value for money. 

Implementation Plan Slide

The implementation plan outlines the steps necessary to execute your solution, demonstrating feasibility and practicality. This section is key for convincing the audience that your proposal is not just theoretical but actionable and achievable. A detailed and realistic implementation plan can build confidence in your ability to deliver the proposed solution.

Outline the key steps, timelines, and resources needed to implement your solution. A detailed plan helps the audience understand what is required to bring your proposal to fruition. Identify major milestones and deliverables, as they provide a sense of progress and achievement, helping to keep the project on track. 

Finally, develop a risk management plan to identify, assess, and mitigate potential risks. A robust risk management plan can enhance the audience’s confidence in your proposal.

Financials Slide

The financial section demonstrates the economic viability of your proposal. This section provides a detailed analysis of the costs involved, potential revenue, return on investment (ROI), and overall financial impact.

Don’t underestimate costs or overestimate revenues. Be realistic in your financial projections to maintain credibility. A break-even analysis is excellent for showing when the project will start generating profit, which boosts the perception of the proposal’s financial viability.

Conclusion Slide

The conclusion summarizes your presentation’s key points and reinforces your proposal’s value. It provides a final opportunity to persuade the audience and leave a lasting impression. A strong conclusion can help seal the deal and gain the support or approval needed for your proposal.

Recap the main points of your presentation, including the problem, proposed solution, implementation plan, and financials. Emphasize the benefits and value of your proposal and highlight the positive outcomes and advantages of your solution.

End with a clear call to action, specifying what you want the audience to do next. A call to action can include approval, funding, support, or any other desired outcome.

There are numerous ways on how to start a presentation , especially for proposals, but in our experience, it’s best to stick with a strong, attention-grabbing opening statement. You can pick from a surprising fact related to your problem statement, a compelling statistic, or even a thought-provoking question linked to your proposed solution.

An icebreaker can help relax the audience and make them more receptive to your presentation. For instance, you could share a relevant and engaging story or anecdote that ties into the theme of your proposal. A personal story can humanize you and make the presentation more relatable.

Another approach is to ask the audience a simple question that requires a show of hands or a quick verbal response. This encourages participation and makes the audience feel involved from the start.

Acknowledge the audience’s role or contributions with a personal touch. For in-company presentations, you can use a line similar to: “I know that many of you have been working tirelessly to improve our company’s performance, and I believe this proposal can help us achieve even greater success.” This creates a common ground with the audience, increasing their interest in what you have to say next.

Tip #1 – Voice Tone

Use pitch, tone, and volume variations to emphasize key points and maintain audience interest. Speak at a moderate pace, as speaking too fast can confuse the audience, whereas speaking too slow can lead to boredom.

Tip #2 – Use Silence Effectively

Working with pauses in your speech can help important points sink in. Silence in a presentation is a powerful tool for emphasis, and as a speaker, you can moderate it by introducing a 30-to-50-second pause after a mind-blowing fact about your proposal.

Tip #3 – Be Adaptable

Not all proposal presentations work alike. Be prepared to adapt your presentation if the situation calls for it, such as if you need to move forward with a Q&A session much sooner than you expected. Flexibility shows professionalism and command of your topic.

Tip #4 – Body Language

If space allows, move around the stage or presentation area with purpose. Avoid pacing or fidgeting, which is distracting and causes unease, lack of preparation, and lack of professionalism. Appropriate hand gestures can help emphasize points and convey enthusiasm as long as you don’t overdo it.

Try to stay relaxed and calm. Deep breathing techniques before and during the presentation can help manage anxiety.

Now it’s time to acknowledge how to end a presentation when working with business proposal presentations or any kind of professional-ranged proposal.

As we mentioned before, you need to clearly state what you want the audience to do next. This could be approving the proposal, providing funding, supporting the initiative, or any other specific action. Outline the steps required to move forward. Make it easy for the audience to understand what is needed from them.

Emotions are a persuasive factor in a conclusion. If you feel the proposal is likely to be accepted, paint a vivid picture of the future. Describe the positive outcomes and improvements that will result. Thank the audience for their time, attention, and consideration. Acknowledging their participation helps to build a positive relationship.

In this section, we selected some of our best Project Proposal PowerPoint templates to speed up your slide design process. Keep in mind you can test the Free Business Proposal PowerPoint Template and adapt it to your requirements.

1. Project Proposal Planning PPT Template

A compendium of tools to meticulously present any kind of project proposal is at one click of distance. It features an intro slide with relevant KPIs, objectives, scope, implementation timeline, resource allocation, risk assessment, and much more. Check it out!

Use This Template

2. Construction Painting Proposal PowerPoint Template

Ideal for contractors, architects, interior designers, or any construction professional who needs to deliver a construction proposal to a prospective client, A slide deck listing 15 easy-to-edit slides in a clean layout.

3. Sponsorship Proposal PowerPoint Template

This minimalistic slide deck is intended for companies seeking to seal sponsorship deals. It contains all the required tools to discuss sponsorship tiers, benefits, target audience, deliver past experience testimonials, etc.

4. Legal Services Proposal PowerPoint Template

For any law firm that wants to power up its game, this proposal presentation slide deck reduces the need for lengthy text paragraphs in slides in favor of easy-to-remember icons with placeholder text areas next to them.

5. SEO Proposal Slide Deck for PowerPoint

Digital marketing professionals can learn how to present a proposal by using this creative slide deck. In a sleek blue-to-green gradient and white color scheme, the 18 slides available in this proposal PPT template offer a broad range of tools to create a winning proposal presentation.

Crafting an effective proposal presentation requires meticulous planning and strategic execution. Each element must be well-organized and clearly articulated, from a compelling opening to a persuasive conclusion. By following the methodology shown in this article, you can enhance your proposal’s impact, build credibility for your brand, and increase the likelihood of securing support from your audience, whether they are investors, clients, or internal stakeholders.

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Persuasive Speech - PowerPoint PPT Presentation

Persuasive Speech

Persuasive speech persuasive speech * * * * * * * * grading speech 75 points for the work you put into your notes, outline, and work cited page. – powerpoint ppt presentation.

• 75 points for the work you put into your notes, outline, and Work Cited page.
• These will be given to the teacher before you get rolling!
• After your speech, hand over your note cards
• Introduction
• Youll be graded on Grabbing attention of audience with story, unique fact, or some surprise about the topic.
• It has to include Includes Topic Sentence.
• The body of the speech follows a clear, organizational pattern
• Valid arguments, and emotional, logical or ethical appeals, and strong evidence (facts or stats).
• Uses reasons and follows outline.
•  Persuasive to audience more so than just informative
• Give the opposing viewpoint and defend topic.
•  Restate opinion with clincher.
• Did not read off notes. Had good directness, enthusiasm, and animation. Good eye contact.
• Natural conversational tone, Appropriate volume, speed, Word choice and vocabulary
• Gives specifics and details. NOT LONG.
• Goes from Numbers to letters and is indented
• Attention getter
• The older you get, the funnier your hair is.
• 67 of those over 50 have bad hair
• Topic Sentence
• 1. Bad hair cuts make me laugh
• A. Farmer Mullet
• 1. Seen with farmer tan.
• B. stock car mullet
• 1. 10 up front
• a. Business in front
• 2. 90 in back
• b. Party in back
• Purple grandma hair
• Age requirement
• Must be Senior citizen
• Were they going for purple?
• Why do they go to Hardees for breakfast?
• Was it an accident?
• Hair cut already?
• 1. Growing hair
• 2. Past ears
• Too much product!!
• 1. Hair gel
• a. Bed Head
• Opposing Viewpoint some like the bad hair!
• Bowl cut-put a bowl on head and shave around
• Military often has this hair cut
• Simple is best
• All one needs is a trimmer
• Anyone can do it
• Looks neat in Army green
• Bad hair cuts are great fun for amusment, no matter if they are the mullet, purple hair, Mr. Goetz hair, or even an Army bowl cut. We are all individuals, so lets have fun and not be so hard on peoples images.
• Clincher The inventor of Harley Motorbike had Mullet!
• You encounter persuasion every day.
• TV Commercials
• Letters to the Editor
• Magazine ads
• College brochures
• Can you think of other persuasive contexts?
• Attention! Attention!
• The first words you speak are some of the most important words of your entire presentation.
• Attention-Getter A statement, visual or sound (or combination) that startles, gains attention and makes your audience sit up....
• WHO HERE KNOWS A TEENAGER WHO IS PREGNANT OR WHO HAS BEEN PREGNANT? (RHETORICAL QUESTION)
• Each year, almost 750,000 teenage women aged 1519 become pregnant. (Statistic)
• My family and I am devastated. Why you ask? My 16 year old sister, is pregnant. (Personal Testimony)
• In the movie Juno teenage pregnancy was a constant issue. (Reference, Story)
• In public speaking, you can use the same concept with the most popular and absolute worst way to begin your presentation. Ready for it? Here it is
• "Hi, my name is..."
• Signal of speechs end
• Today, we have examined how to
• In the past few minutes, I have shown
• you the basic steps in
• Finally let me say that this can be easy
• and also very useful to you
• Is having a good time because they can
• identify with the topic
• Is challenged because they are learning
• something new
• Is listening because there are
• illustrations, stories in the speech
• Is yawning because the speaker is bored
• and unprepared
• Is clapping because IT IS OVER early
• The best way to practice your speech is to present it aloudagain and again.
• Try speaking in front of a mirror so you can evaluate and improve your posture, gestures, eye contact, and use of visual aids.
• You might tape-record a practice session so you can critique your voice quality and effectiveness.

PowerShow.com is a leading presentation sharing website. It has millions of presentations already uploaded and available with 1,000s more being uploaded by its users every day. Whatever your area of interest, here you’ll be able to find and view presentations you’ll love and possibly download. And, best of all, it is completely free and easy to use.

You might even have a presentation you’d like to share with others. If so, just upload it to PowerShow.com. We’ll convert it to an HTML5 slideshow that includes all the media types you’ve already added: audio, video, music, pictures, animations and transition effects. Then you can share it with your target audience as well as PowerShow.com’s millions of monthly visitors. And, again, it’s all free.

About the Developers

PowerShow.com is brought to you by  CrystalGraphics , the award-winning developer and market-leading publisher of rich-media enhancement products for presentations. Our product offerings include millions of PowerPoint templates, diagrams, animated 3D characters and more.