City Branding: An empirical study into City branding based on infrastructure, landscape and spatial/planning in Kuala Lumpur, Dubai, Singapore and Doha
Branding upcoming cities in the middle and far east.
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Within the field of construction management & engineering are upcoming cities investigated on how they achieved economic development and how they increased the quality of life by using the phenomena of city branding as development tool. By doing so (city branding), cities hope to get a better position on the global market to attract companies (multinationals), inhabitants and tourists. In addition, also to define local urban identity for the current inhabitants.
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City Branding
Theory and Cases
- © 2011
- Keith Dinnie (Associate Professor of Business) 0
Temple University, Japan
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City Branding: Proposal of an Observation and Analysis Grid
Table of contents (29 chapters), front matter, introduction to the theory of city branding.
Keith Dinnie
Branding the City as an Attractive Place to Live
- Andrea Insch
City Branding and Inward Investment
- Alan C. Middleton
City Branding and the Tourist Gaze
- Gert-Jan Hospers
City Brand Partnerships
- Sicco van Gelder
City Branding and Stakeholder Engagement
- John P. Houghton, Andrew Stevens
Paradoxes of City Branding and Societal Changes
- Can-Seng Ooi
City Branding through Food Culture
- Richard Tellström
City Branding through New Green Spaces
- Jared Braiterman
Online City Branding
- Magdalena Florek
Introduction to the Practice of City Branding
The city branding of accra.
- Anthony Ebow Spio
The City Branding of Ahmedabad
- Satish K. Nair
Athens City Branding and the 2004 Olympic Games
The city branding of barcelona: a success story.
- Juan Carlos Belloso
Branding Budapest
- Gyorgy Szondi
Chongqing’s City Branding
- Freeman Lau, Angelica Leung
'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management
'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations
'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean
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About the editor, bibliographic information.
Book Title : City Branding
Book Subtitle : Theory and Cases
Editors : Keith Dinnie
DOI : https://doi.org/10.1057/9780230294790
Publisher : Palgrave Macmillan London
eBook Packages : Palgrave Business & Management Collection , Business and Management (R0)
Copyright Information : Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
Hardcover ISBN : 978-0-230-24185-5 Published: 03 December 2010
Softcover ISBN : 978-1-349-31758-5 Published: 03 December 2010
eBook ISBN : 978-0-230-29479-0 Published: 03 December 2010
Edition Number : 1
Number of Pages : XXX, 239
Number of Illustrations : 263 b/w illustrations
Topics : Business Strategy/Leadership , Marketing , Tourism Management , International Business , Regional/Spatial Science
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City Branding for the Maritime Capital : The Role of the Baltic Sea in the Urban Space of Saint Petersburg
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City Branding
Publication.
The Perception of Milan as a World Fashion Capital
In the 21st century, fashion is a significant part of the creative industries and an important contributor to the economical development of cities. Moreover, the projected reputation as a fashion capital is strongly related to the potential benefits of cultural and educational tourism, increase in investment and prestige of a city. The idea of the fashion city is multidimensional, and it is difficult to present the key characteristics by which a fashion capital can be defined. The multidimensionality of the concept leaves it open for interpretation and development of specific sources of competitive advantage in this area. In fact, in many world fashion cities, public authorities have begun to give increasing significance to their own place positioning in a global hierarchical structure of fashion cities, aspiring to become number one - the fashion capital of the world (Gilbert, 2006). City boosters and planners attempt to implement branding strategies in order to enhance a city ‘fashionable’ reputation and contribute to the city’s economical development. In order to do so, they utilize various branding channels, and attempt to shape brand identity into a more recognizable brand image. The purpose of the thesis is to answer the question of what is the relationship between Milan’s anticipated identity as a world fashion city and the image of the city as fashion capital among international students (education tourists). In order to examine the effectiveness of shaping urban identity into city’s image various branding attempts initiated by the Milan City Administration will be analyzed. Among the researched branding channels are promotional events linked to fashion like Milan Fashion Week, fashion fairs, artistic and cultural events linked to fashion open to the wider public, existence of internationally renowned fashion brands and specialized retail districts.
| Additional Metadata | |
|---|---|
| Keywords | Cultural Economics, Cultural Entrepeneurship, City branding, Fashion, brand identity |
| Thesis Advisor | Dekker, E. |
| Persistent URL | |
| Series | , |
| Organisation | |
| Citation | . . Retrieved from http://hdl.handle.net/2105/9214 |
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Branding and rebranding a city: from city logo design to city brand communications; the case of Helsinki, Finland Arts Master's Thesis Guoqing Zhao 2020 Program in International Design Business Management Aalto University School of Arts, Design and Architecture
Master thesis: Z [City Branding [An empirical study into City branding based on infrastructure, landscape and ... that city branding can be designed and implemented by the usage of two approaches and methods. The first approach as Lorentzen (2009) describes is the experience (exogenous) consumption driven ...
The research goal is to verify the validity of the hypothesis stating that strong city brand makes city more attractive for external target groups, such as tourist and outside investors. The thesis is divided into the theoretical part and the empirical part. The theoretical part is composed of four chapters.
A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel Marko Bergman Urban Studies Master's Thesis (Two-Year) 30 Credits Spring Semester 2023 Supervisor: Guy Baeten . 1 City branding as an instrument of justification towards megaprojects.
he Branding of Cities.Exploring City branding: case studies of. eak and strong cities.The objective of this thesis is. o examine city brands. This includes cities with a specific identity and those t. at do not possess one. To further research cities that have been successful in branding themselves and to contrast those cities that do not.
Master Thesis; Search: Search Parra Giraldo, Isabel. 2020-07-20. Recalibrating city branding to Social Cohesion Publication ... City branding can learn from business branding the methods to create a community. In this way city branding contributes to the social cohesion of cities. City brands have the power to inspire and create cohesion when ...
Master Thesis; Search: Search Raubo, A. 2010-08-30. City Branding and its Impact on City's Attractiveness for External Audiences Publication Publication. Introduction The growing competition between cities has resulted in the increasing usage of marketing methods in their struggle to attract tourism, investment and residents. Even though the ...
In an era of rapid globalization, cities have become fierce competitors for vital resources such as investment, talent, and tourism. City branding has emerged as a crucial asset in this competition, shaping a city's image and influencing its competitiveness on the global stage. This paper explores the multifaceted aspects of city branding, emphasizing its intersection with social media and ...
The research raises a question about the components of city branding and the most important sustainable strategies for branding a contemporary city as well as their impact on its competitiveness. ... Exploring City Branding and the Importance of Brand Image (USA: Graduate School of Syracuse University) Master Thesis. Google Scholar [18 ...
Reviews. 'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new ...
City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a growing level of sophistication from city promotion via city marketing to city branding and proposes that the degree of urban development of cities is positively ...
Ahmad Bonakdar is a PhD candidate in the Urban Planning and Public Policy PhD Program and an instructor of the Urban Affairs Minor Program in the College Architecture, Planning and Public Affairs at the University of Texas, Arlington. His research interests focus on the intersection between social equity, city branding and social media, and urban planning theory and practice.
the brand image of London. Ieva Svaldenytė. Supervisor: Søren Stig Lommer. September 13, 2016. 8Number of characters: 158 435AbstractThis thesis examines a phenomenon of city branding by hosting the Olympi. Games as a way to enhance a city brand. A case of the London 2012 Games is employed to find out the key activities the host city exercis.
Abstract for Master's thesis. Subject: International Marketing Writer: Karoliina Koskinen Title: The role of city branding in global talent attraction - case Turku Supervisor: Anna-Greta Nyström Abstract: ation continue to accelerate the mobility of talent worldwide, localgovernmen. s are forced to reconsider.
The research raises a question about the components of city branding and . ... Brand Image, Master Thesis, Graduate School of Syracuse University, USA. [18] ...
City Branding Master Thesis - Free download as PDF File (.pdf), Text File (.txt) or read online for free. This document discusses the challenges of writing a master's thesis on city branding. It identifies three main challenges: 1) the complexity of researching city branding due to its interdisciplinary nature and constantly changing landscape, 2) integrating diverse perspectives from multiple ...
City Branding for the Maritime Capital : The Role of the Baltic Sea in the Urban Space of Saint Petersburg Andreeva, Mariia (2018-10-18) ... (18.10.2018) Katso/ Avaa. Andreeva_Mariia_Thesis.pdf (989.0Kb) Lataukset: Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö ...
Master Thesis City Branding The perception of Milan as a World Fashion Capital. January 25th, 2011. Name Karolina Jedras Student number 324055 e-mail address [email protected] Supervisor: Dr. Erwin Dekker Co-reader: Dr. Christian Handke . Acknowledgements This thesis represents my interest in the fashion business and urban economics and ...
Dimension are given by Lucarelli, Unraveling the complexity of "city brand equity": A three-dimensional framework, 2012, S. 236. Threre is a plenty of papers on google scholar, even in RG about ...
City Rebranding Saint Petersburg is one of the most beautiful cities in the world. It is known by its culture, history, beautifulness, richness and bright colours. But Saint Petersburg is not just about the past, there are a lot of things happening in this splendorous city, so the identity transmits a classical approach mixed with an image of ...
Consumers' Preference for the Copycat Brand. The Role of Uncertainty and Country of Origin: Other Titles: ... MASTER'S STUDIES: Files in This Item: File Description Size Format ; Vorobei_MT.docx: Article: 970,49 kB: Microsoft Word XML: View/Open: reviewSV_Scientific_Advisor_otzyv.doc: ReviewSV:
Master Thesis; Search: Search Jedras, K. 2011-03-08. City Branding Publication Publication. The Perception of Milan as a World Fashion Capital. In the 21st century, fashion is a significant part of the creative industries and an important contributor to the economical development of cities. Moreover, the projected reputation as a fashion ...
STATEMENT ABOUT THE INDEPENDENT CHARACTER OF THE MASTER THESIS I, Stepanova Angelina Igorevna, (second) year master student, MiM program 080500 «Management», state that my master thesis on the topic «Community management as a tool for supporting brand reputation of Russian business schools. The Case of GSOM SPBU»,