how to make marketing campaign presentation

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Elevate Your Pitch | Marketing Presentation Templates That Convert!

Renderforest Staff

05 Sep 2023

13 min read  

Marketers bear heightened pressure when crafting a presentation for their brand. For them, it’s not just about delivering a compelling pitch; it’s about showcasing their prowess in the very act of promoting.

After all, if you can’t captivate an audience with your presentation, you will hardly be trusted to run an entire brand promotion campaign professionally.

The first three slides are crucial to the success of your marketing presentation. Stats say 80% of those who read the first three slides usually stay engaged throughout the whole presentation.

Among the key factors keeping your audience hooked on the presentation is the design . And though this claim seems pretty obvious, for 50% of presentation makers, it’s hard to design their pitch from scratch . 

Around 21% work on a marketing presentation template, and 15% reuse the same template that worked well before. 

Ready-to-use marketing plan presentation examples indeed make presentation-making easier. 

You can check some great templates from Renderforest if your next marketing presentation due date is fast approaching.

Meanwhile, we continue unwrapping the features of great marketing presentation templates that convert.

Marketing Presentation 101: How to Create One

First, what is a marketing plan presentation, and what should a good one look like?

A marketing plan presentation is a visual report or document that provides a comprehensive outline of your brand and the strategies implemented to achieve its objectives. It can include elements such as target market, goals, tactics, SWOT analysis, budgets, timelines, ROI calculations, and more. 

Marketing presentations are usually prepared and presented by marketing professionals, freelancers and agencies to showcase their abilities to potential clients . These pitches are usually presented to C-level executives of an organization and are meant to influence their decision-making. 

For example, if a marketer requires a budget to run a promotional campaign, they must put forward a persuasive presentation that explains the need for the campaign and how it will benefit the company.

The crucial element of any marketing presentation is to show the financial results of the plan. You should be extra clear and straightforward when it comes to projecting the ROI. That’s why the best marketing plan presentation examples include financial slides with exact calculations and projections. 

EXPLORE NOW!

Other than that, a marketing plan presentation typically includes the following.

• Marketing objectives that clearly show the goals of the campaign/plan
• Target audience analysis to highlight you’re well-informed of the target market and know how to captivate them
• Brand positioning , including how your brand offers a unique value proposition for the market 
• Tactics to explain the steps you plan to take in order to achieve the goals and objectives
• Budget breakdowns , including costs of labor, materials, etc. 
• Timelines that clearly show when activities will be executed 
• Tracking metrics so you can monitor the progress of your campaign/plan

Interested in Marketing Presentation Templates? Try Renderforest!

Welcome to the easiest way to generate a professional-looking marketing pitch. Renderforest offers a range of marketing presentation slideshow templates that are versatile and customizable to suit your needs.

You can customize the look and feel of each template with our user-friendly drag-and-drop editor. You don’t have to be tech-savvy to work around the design interface; all you need is a creative eye for detail. 

What’s more, you can choose from hundreds of graphic elements like icons, images and illustrations to make your video content marketing presentation more visually attractive. 

You also get access to a library of royalty-free stock photos that you can use without additional license costs. 

6 Expert Tips to Create a Strategic Marketing Presentation

Whatever brand presentation template you choose, here are six tips to help you create a strategic marketing presentation that converts. 

1. Create an Audience-Centric Presentation

Keeping your audience engaged, no matter how interesting your marketing presentation is, remains a challenge for all of us. 

A dull first slide with irrelevant content or a failure to start with the ‘why’ of your audience’s interest leaves a low-energy impact. 

So, our best advice is to MAKE A PRESENTATION THAT IS TAILORED TO YOUR AUDIENCE AS MUCH AS POSSIBLE . 

And that’s not about relevant content only. It’s also about language and style that’s more understandable for your audience. Try to answer these questions before you start designing the presentation: 

• Who’s going to watch my marketing strategy presentation?
• Where will it be presented?
• What’s more likely to touch their preferences? 

Here are some working tactics to connect with the audience effectively.

Analyze Your Audience’s Needs

Though your goal is to get your marketing plan approved, each time, you present it to people with different own goals in mind. 

Is there a tough financial time for the company? Emphasize cost-saving plans and economical tactics. 

Are the decision-makers suspicious about the new projects? Ensure you have more than enough data to back up your strategies and enrich your presentation with many examples.

Define Customer Personas

It’s of the utmost importance to document and deeply analyze your audience before you start designing the presentation. This technique includes conducting research to collect data about your target audience, including…

• Job position 
• Education level 
• Family and social status
• Preferences in terms of communication channels, products, services, colors, etc.

Here’s a quick guide to help you define customer personas for your presentation. 

Need an Intriguing First Page? Choose a Marketing Slide Template Below!

Featuring you or your team on the first slide with a hooky question, statement or teaser video might be a great way to grab the audience’s attention.

Starting without visuals can also work. Just choose a bright, attention-grabbing color and think well about what you’re going to say in the first few sentences. 

2. Craft a Compelling Story

The human brain is 22 times more likely to remember facts presented in a story format compared to plain facts. 

That’s why your strategic marketing presentation should have a logical, compelling story structure that’s easy to follow and remember. Here are some storytelling techniques you can use to make your presentation more effective. 

The Hero’s Journey

Pick a character, ideally your client or the key stakeholder, that’s going to meet a goal as a result of your proposed plan. Further, develop a story that shows the hero’s journey toward success, projecting your plan as the key solution. 

Read more about the hero’s journey technique . 

The Three-Act Structure

That’s the most classic story structure technique used in films, novels and other forms of media. You should introduce a setup, move to a rising action or confrontation, and complete your marketing presentation with a resolution. This allows you to emphasize your marketing campaign’s importance and outcome. 

Read more about the three-act structure technique .

The Metaphor

When the topic seems too complex to explain or too boring to listen to, metaphors and analogies can save the day. An effective metaphor usually involves a comparison of two, unlike things to explain a concept in an easy-to-understand way.

For example, you can explain the importance of customer data with something like “Customer data is to marketers what fuel is to cars; it’s what drives our strategies”. 

Read more about metaphorical storytelling . 

Need a Ready-to-Use Storytelling Marketing Presentation Example? Check Renderforest!

3. preserve consistency and corporate branding.

A constant line of corporate branding should stretch through every slide of your presentation. Why? Because branded presentations show an organized and professional approach of a presenter and evoke more trust from the audience. 

Besides, having a unified style and colors in corporate presentations is an accepted norm. Consistency in the design of slides helps to bring your ideas together, making them easier for an audience to understand visually. 

Look how this HubSpot presentation features the company’s orange color in all slides, from the introduction to the conclusion. 

Check the presentation here

You can choose any style you want to follow in your marketing presentation. That can be your or your marketing agency’s style guide or you may choose to design your pitch with the client’s corporate identity. 

The crucial thing here: be consistent. That’s a key factor in making your slides look professional and presentable.

It’s Easier than Ever to Design Branded Presentations with Renderforest! 

With one click, the color palette, font size and style, backgrounds, and icons of your presentation will be adjusted to your brand’s design and identity. 

Renderforest has a robust editor working with the straightforward drag-and-drop technique. It allows you to paint your slides with the corporate colors in just a few seconds without any design experience! 

4. Practice Design Principles

What does your audience see when looking at your marketing campaign presentation?

It’s very visual detail added , their colors , and the design of the text – font, text color, size, and spacing. 

These three crucial design elements can’t be guessed or left to the presenter’s personal preference. There are tried and tested, scientifically proven design principles for making a presentation powerful, attractive and readable. 

Here are some of them. 

Visual Hierarchy 

The human brain dictates its rules. Most of us tend to follow a Z pattern when looking at slides with many visual elements . This means we will look at the slide from the top left side to the right and diagonally move to the bottom of the page. 

So, slides with heavy visual components should be designed in a way that viewers are guided through the page following this pattern. 

And when there is much text on the slide, our brain moves to the reading, the F pattern most of us are used to . Text-heavy slides are viewed from the left to the right until the text is finished. 

Consequently, presenting text in blocks, separate from visuals, and keeping the structure of text balanced and organized should be among your top priorities. 

Aside from that, there are some golden rules to keep.

• Use enough white space to prevent cognitive overload. 
• Align margins of text to the left , and margins of visuals to the right
• Make the elements with more crucial information bigger

Color Theory

Back in 1666, Isaac Newton invented the color wheel – a tool that is still used by designers and marketers to create more powerful visuals. 

It’s a condensed version of most colors in the universe and consists of three color groups.

• Primary colors feature red, yellow and blue.
• Secondary colors derive as a result of mixing the primary colors – green, orange, and purple.
• Tertiary colors mix primary and secondary colors resulting in blue-green, yellow-green, blue-purple and so on. 

The purpose of this theory is to help balance the colors on the slides and create an eye-catching combination of hues. The wheel is divided into warm ( more suited for action-evoking marketing presentations ) and cool ( more suitable for thought-provoking conversations ). 

The neutral pastel palette can work well in most cases if the brand guidelines don’t require bold colors. 

Lastly, the fonts you choose for your presentation should be easy to read. It’s also recommended not to go too bold and with a maximum of two typefaces in one slide. 

For titles, choose a font with personality and readability; for body text, select something simpler but still eye-catching. It would be wise to stay away from rarely used fonts as they may be unreadable for some viewers. 

At Renderforest, we’ve combined the best fonts used by designers for maximum readability and visual appeal. 

Choose Ready-to-Use Color and Font Combinations from Renderforest!

You can skip the manual work of finding the perfect font and color combination for your marketing presentation. Renderforest offers a long list of ready-to-use, pre-designed sets that look modern and professional. 

They align with all the key design principles, so you can be sure your presentation looks visually perfect. 

Just head to the left-side editor in your marketing plan presentation template, open the color and font sections and click on your favorite combination.

5. Share Real-Life Examples and Success Stories

Say, you want to convince your clients that shifting to short-form videos is a profitable marketing strategy for their business. 

It would be far easier to do if you bring an example of Company X – preferably from the same or related niche as your clients, that successfully tested this strategy and achieved great results.

There are many marketing case studies available online. With thorough research, you should be able to find one related to your topic. 

Also, leverage your own networking connections . Show some insightful stories from your own customers, how peers in the same business are experiencing success, or how competitors moved in a different direction. 

These stories provide tangible evidence that helps you prove your point. Statistics are helpful, but real-life examples speak louder and paint a vivid picture of what benefits can be achieved. 

6. Remember that Less Is More

We know you want to present a marketing 101 presentation of the century, with every important detail included. 

But you have to filter your marketing presentation content to make it concise, structured and easy to understand.

Overloaded presentations, even if the material is correct and interesting, are very likely to bring the opposite effect. People have short attention spans, so the best way to succeed is to keep it simple and provide only the most important points. 

Here’s how you can achieve this.

• Filter what’s essential and focus only on that.
• Whenever you can, include lengthy information on compelling visuals.
• Avoid telling everything presented in your marketing presentation. Instead, give your audience a second to look at the slides with more data and share only the highlights orally. 
• Make videos whenever you feel there is much to explain. Use metaphors, dynamic storytelling, and jokes to make your presentation more engaging. 

The Best Recipe for Concise Marketing Plan Presentation

Renderforest offers you marketing presentation templates that come with balanced sections of text and visuals designed to make your work easier.

You can have a summary of the key points, an introduction slide, timelines for future actions, budget plans, and more – everything included in one template. 

Meanwhile, every product presentation template is designed with a healthy doze of white space and an amount of information that’s considered optimal for the audience. 

EXPLORE MORE

Hurry To Grab the Best! 6+ Marketing Presentation Templates to Customize Right Now

Time to move to ready-made marketing presentation templates designed by Renderforest’s professional design team. 

The goal of these templates is to accelerate and simplify your marketing presentation creation process by eliminating the need to brainstorm design concepts and decide on the content. 

Just enter your information into pre-built slides, customize the colors, fonts and images, and you’re good to go!

Here’s a brief overview of how to customize each template for maximum results!

• Browse our marketing presentation template library . Choose the style and design that best fits your needs. 
• Arrange the slides as you want . Add or remove some, reorder them, duplicate sections, etc. Renderforest presentation packs have every slide that should be included in marketing presentations – intro, outline, facts, progress timeline, budgets and more. 
• Anything from background colors, images, icons, fonts and text can be changed in the left-side editor . No design skills are needed to customize the presentation slides.
• Done? Export your marketing presentation in JPG or PDF . You can also use presenter mode to display your presentation right in your browser . 

Here are some great packs to start with!

1. Marketing Variety Slides

Most suitable for :

• Company introductions
• Team performance reviews
• Marketing campaign’s success stories
• Industry analysis
• Collaborative project reviews

Calm colors, with mild gradient color combinations and a professional presentation style – that’s what this marketing plan presentation is all about. It’s initially designed to Introduce meetings, big and small presentations, classes, etc. 

The goal is to help you present your company or organization in a relaxed yet serious way. 

That’s one of our most human-centered marketing presentation packs, with many default team member images included. Though you can customize it the way you want, we recommend keeping this style in case you need to introduce your team or organization. 

The slides are not text-heavy. Most emphasis is on visuals and images, to make sure you keep your ideas concise. 

There is also plenty of free space on each slide to ensure the optimal look of your marketing presentation. 

If you need more analytically-focused slides, scroll down to find slides with more condensed information. We recommend including no more than 3-4 such slides in the presentation, as more than that may seem overwhelming. 

Overall, this marketing slide template is designed for minimalistic and simple presentations. It may not be the best pick if you require detailed data and technical information.

2. Social Media Marketing Trends

• Social media marketing presentation
• Influencer marketing strategy presentation
•  Digital marketing campaigns
• Latest trends in the industry 
• Company’s performance analysis on a specific social media channel

Working on your next social media marketing presentation? Here’s a pack that features bold colors with balanced texts, leaving plenty of room to include all the details on the new social media trends you want to catch or to analyze your company’s performance on a certain social network. 

This brand presentation template is significantly more text-heavy compared to the previous one. The default version also includes fewer visuals or icons. The most emphasis is on the text because data and stats are crucial if you’re preparing a social media marketing presentation. 

This pack features a more dynamic vibe due to bright colors that resemble trendiness. There is no calmness or relaxed feeling, which, if used right, can keep your audience constantly engaged in your presentation with no tiredness. 

We recommend having 7-8 slides from this marketing plan presentation template. Because they are designed for more statistics and data, more than 8 slides may seem too much in terms of information intake. 

Almost all slides are divided into proportional sections to dedicate each of them to a certain social channel. That’s very practical if you’re comparing different social channels and need the side-by-side design for that. 

3. Marketing Strategy Slides

• Strategy presentations, not only in Marketing
• Process and timeline presentations 
• Business Plan review
• An Acquisition Plan
• Corporate Vision & Mission Statement

Most of you may think of a strategy presentation as something in nude, grey and black colors with sharp edges and a lot of text. But that’s not always the case! 

In this marketing strategy presentation template, you’ll find a combination of two contrasting colors. Dark blue is an all-time classic for professional, trustworthy presentations that evoke trust and respect. 

Meanwhile, we mix it with a neon green-yellow color to create a bit of a modern and playful look. This is more suitable for young brands, startups and other companies that have different values than traditional or conservative ones. 

For example, you can use this pack for financial strategy presentations in a company where a dynamic and joyful approach is appreciated. You can also use it for even more serious topics when you want to make sure the audience won’t get bored. 

In case you don’t want to risk it, you can always put more blue slides in between the green-yellow ones. That way, you’ll make sure to keep the presentation on a professional level and still take advantage of this modern approach when necessary. 

We especially like the cascading timeline slides in this marketing presentation template. Perfectly reflecting visual hierarchy rules, these slides are great for timeline, progress or process presentations. 

4. Fashion Presentation Slides

• Fashion designer’s new collection presentation
• Magazine editors to present a new issue
• Boutique owners to show the latest arrivals 
• Clothing brands to tell their story 
• Modeling agency to showcase their portfolio

Following the best trends of today’s fashion industry, this marketing 101 presentation template is all about pastel colors, silky curves and playful shapes. It’s definitely the most fashionable presentation of all four, so we’d recommend using it when discussing new trends or fashion collections. 

The pack features a huge collection of fashionable images. These are model photos of the best quality, so you can keep the professional look of your fashion presentation . There are also aesthetic photos of textiles, garments and patterns that complement any collection of a fashion designer. 

The slides are dynamic due to more than just visuals. There are also curves and geometrical shapes, as well as silhouettes. Overall, the vibe is like you’re just sitting in a fashion show, watching all the new looks and walking down the runway. 

We like that this template still keeps enough of its minimalistic roots. With just one or two such slides, you can make your presentation look modern and stylish without overloading it with lots of visuals. 

Probably, you will need to add your custom photos to complete the look, but that’s OK. The slides are designed in a way that you can insert any image, and it will still look great due to its modern design. 

5. Food Slides Presentation

• Cafe or restaurant presentation 
• Food delivery services
• Caterers and catering services 
• Cooking classes and cooking workshops 
• Blogs & websites about food, recipes and nutrition

If you’re in the food industry, here’s a product presentation template that will make your presentation look appetizing. This marketing slide presentation template is all about food photos! And not just photos of the food – there are also images of chefs in their working environment, adding a more professional approach to the slides.

The color scheme is extremely diversified. You’ll find pastel colors, bright ones and even muted ones. We especially like the photos that feature fresh foods, drinks and beans on a plain white background. This mix of colors and photos will make your presentation look tastier. 

What’s unique in this marketing presentation example is that it seamlessly combines animated and real food photos. There are also animated and real cooks in the kitchen – something that may seem irrational from the perspective of design, but it looks very natural and realistic. 

Scrolling down, you’ll find slides for everything you may want to present related to cooking and food. There are slides to present the nutritional value of certain foods. In parallel, you can find ready-to-use menu pages with prices and portion options. 

That’s one of our richest marketing presentation templates with 110 scenes. So, the stage is yours for whatever you want to present.

6. Online Marketing Course Slides

Most suitable for : 

• Educators and teachers in online marketing courses
• Online marketing consultants to present their services
• Digital marketing agencies 
• Webinar presentations about digital marketing topics
• Marketing course introductions

White, yellow, and light grey in the background – tell us about familiar and trustful tones that work well in the online world. This marketing presentation template is a perfect choice for those who are searching for something to present digital topics. 

Quite rich in visuals, animations and texts, this pack will be enough to present any educational topic related to online marketing, and not only. Present your course agenda, show the takeaways potential students will get or explain the structure of your course. 

The slides are full of creative illustrations, flat icons and animated elements, so you can easily break down complex topics into simple visuals. If you want to be more specific about a certain topic, there are also images with text boxes where you can input some additional information. 

In case you have online marketing data to present, you can also use the slides for that. This template includes a lot of charts and graphs, so it’s easy to show metrics related to website performance or other digital topics. 

The best part about this online marketing presentation is that it looks modern and creative. You’ll keep your audience interested in what you have to say if you’re using modern visuals like these. 

7. Music Presentation Variety

•  Music bands and solo artists 
• Record labels to present their portfolio
• Venues to showcase a concert schedule
• Music festivals to tell their story 
• Artist managers to provide an overview of services

If you’ve ever wanted to make static graphics sound like music – here’s a marketing presentation template that will help you with that. It’s about notes transformed into illustrations and curves in various colors. 

The backgrounds and design resemble a music visualizer giving you a psychedelic and trippy vibe. Featuring mostly dark tones, a club-like atmosphere will be present in all of your slides. 

The presentation is suitable for any kind of music topic. There are illustrations featuring musicians and their instruments, so you can explain the idea behind every concert. There are also slides for musical awards one got during their career or slides with iTunes or Spotify buttons that you can use to promote your music. 

The pack is also ideal for any kind of audio-related topics – from podcasts to radio programs. You will find various images with headphones and other audio-related items, as well as photos in the studio where it all happens. 

If you have sound engineers or producers on your team, you can use this template to showcase their work. There are visuals of analog and digital technology, along with slides for both audio and video production topics. 

Final Considerations

This article discussed some of the best and most versatile marketing presentation templates available. Whether you’re a small business owner, a marketer, an educator, or even a musician – these templates will help you make the point quickly and effectively. 

Each template has unique visuals, animations and effects that will make your slides look modern and professional. Plus, they are easy to customize, so you can make the slides your own and send the right message. 

So why not give them a try? Pick one closest to your topic and start creating your presentation today! But that’s not all; packs like the teaser video templates help you build hype around your product, event, or creation. You can even market your personal brand using our video portfolio editor . If you ever need help customizing your content, remember that our team of professional designers will be more than happy to help. 

Dive into our Forestblog of exclusive interviews, handy tutorials and interesting articles published every week!

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Essential slides for a marketing campaign presentation

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A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a… ... read more A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a free marketing campaign presentation template to get started! close

A winning marketing campaign has to start somewhere, and often, that somewhere is a successful pitch. This presentation is the essential step in presenting your vision right before it is brought to life. Without a well-researched plan, your campaign will struggle to achieve its objectives. Through a marketing presentation, organize all your ideas into a cohesive plan that helps stakeholders connect with your ideas. In this guide, we’ll share what you need to build an effective marketing presentation to help prepare you for your next project.

Essential slides for a successful marketing campaign presentation:

A successful marketing campaign presentation must include slides that outline everything related to the campaign’s mission. Certain slides, however, are particularly essential for effectively conveying your marketing strategy. The key elements of a marketing presentation are the following:

Title Slide

A compelling title slide sets the stage for your presentation, it provides the audience with the first impression that sets expectations. This slide should be concise yet straightforward, featuring the content’s overall title, a subtitle that elaborates further, and the name and logo of your organization. Arranging these elements is also important so as not to overcrowd the slide. A well-crafted title slide will intrigue your audience and lay the foundation for the narrative.

Campaign Overview

When launching into a marketing presentation, it’s important to start with a solid foundation—an engaging campaign overview as an introduction. This slide serves as a primer for the campaign’s core concept and overall plan. It offers a glimpse into the strategic thinking and creative direction that underpin your campaign. This overview is the first step in captivating your audience and guiding them through your vision.

Executive Summary

An executive summary is a crucial component of any slide deck, offering a comprehensive overview of the campaign’s objectives and strategies. This section serves to outline your goals and how you plan to achieve them. An effective executive summary should communicate the campaign’s ambitions and methods at a glance. It is supposed to set the tone for a more detailed breakdown of your vision and marketing efforts.

Target Audience

Any marketing campaign has a target audience that it is trying to reach, and knowing who determines the overall direction of the campaign. Casting a wide net is too broad to be effective, so being selective and conducting market research helps shape your overall message toward your ideal demographic. This includes understanding the platforms they use, their industries, and their ages, which all contribute to aligning your marketing with the broader objectives to ensure that your efforts are concentrated in the right direction.

Competitor Analysis

Along with your market research, an audit of your competitors helps shape your strategy by offering insights into the landscape that you operate within. By assessing the competition’s strengths and weaknesses, you provide an overview of the market’s dynamics, including what works and what doesn’t. It also helps identify potential gaps that you can fill with your business as you redefine your value proposition and meet the needs of your target market.

Product or Service Overview

Your brand’s personality , values, and unique selling point (USP) are your guideposts that lead potential customers right to your door. The section that introduces your product or service should bring your whole brand to life and make it valuable to stakeholders and audiences. Customer testimonials, case studies, and demos all help showcase the benefits of what you’re offering and invite the audience to connect with your brand. And when the audience loves your brand or product, they become your best marketers as passionate brand ambassadors.

Campaign Assets

This section is the meat of your marketing campaign presentation, sharing the campaign assets. These are the tangible expressions of your strategy and message, whether they are digital marketing elements like social media posts, newsletters, Google Ads, or physical marketing materials such as brochures or pop-ups. Highlighting them in your slides showcases the depth of your plans by also providing a palpable example of how they will materialize.

Action Plan

Here, you must characterize the strategies and tactics you will apply for your campaign. Using the SMART approach (specific, measurable, achievable, relevant, and time-bound) helps shape your objectives to keep in line with the market and target audience expectations. Outlining tactics and action plans makes your overall strategy more achievable. This simplifies the execution process and also ensures that every tactic within the strategy is aligned with the campaign’s broader goal, facilitating a more targeted approach.

Performance Metrics

Performance metrics are the tools you use to measure the effectiveness of your marketing campaign. Determining your objectives and relevant KPIs allows you to assess your strategy’s success, whether it is brand awareness, engagement, or sales conversations . Selecting performance metrics for a campaign is crucial not only to showcase success but also to identify areas for growth and set goals for future strategies. This approach also ensures that your marketing efforts remain aligned with your core objectives.

Timeline & Budget

A successful campaign depends on the meticulous planning of the timeline and budget. A detailed timeline ensures that there is clear resource dedication, accountability, and clear end goals to avoid projects becoming open-ended. It entails everything from research to creating assets, reviews, and distribution. Meanwhile, a well-planned budget accounts for anything the project requires, like operational costs. It provides your project with a financial framework for a campaign and keeps you grounded, considering any restraints.

Call to Action and Next Steps

A compelling call to action (CTA) along with clear steps is the cornerstone of any successful marketing campaign presentation, as it guides your audience towards the desired action. You can reinforce your CTA by offering additional resources to ensure the audience knows how to process. This approach increases engagement but also creates a pathway to follow-up.

What makes a winning marketing campaign presentation?

The slides above address the areas to cover in a marketing presentation, however, alone, they may not get the result you want. Here, it becomes clear that a presentation like this requires some extra personality and persuasive storytelling to really make it stand out. Some ways to do so include:

Personalization

Personalization stands at the forefront of any impactful presentation, as it significantly enhances audience engagement. Tailoring your slides to meet the preferences and interests of stakeholders using personalized language and details ensures that your message hits home. Not only does personalization deepen connection, but it also boosts reading time and shareability, making it a key driver of results.

Clarity and Focus

When creating a winning marketing presentation, focusing on one message ensures that the slide deck meets the audience’s expectations. Adapting the content to align with the main message and reflect these insights, along with consistent visual branding, reinforces the campaign’s core message. Not only does this maintain the audience’s attention, but it also solidifies brand identity. Prioritizing clarity allows marketers to create slides that resonate and also leave a positive impression, setting the foundation for a successful campaign.

Consistent Branding

Consistent branding in your slide deck establishes your brand’s message, entwining together voice, values, and visuals to make your brand recognizable. Instead of focusing on the service or product, a strong brand sells an experience. Ensure that every slide reflects your brand identity, engaging the audience with a narrative that is wholly yours and connecting with them.

Bonus: Free marketing campaign presentation template

Courtesy of Prezlab, you can download a free presentation template, to capture and engage audiences for your impending campaigns! Tailored and ready to use, it includes all the essential slides you need for an impactful marketing campaign presentation.

So get started and download yours here! 

Since a marketing campaign is a multi-layered endeavor that requires a lot of background research and planning, securing powerful slides sets your campaign up for success. Mapping out your ideas and research in a well-structured presentation encourages stakeholders to get excited, plus it provides you with a reliable roadmap to follow. So when developing your marketing presentation, embrace these features to create a powerful tool that inspires and guides your campaign to victory.

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Marketing Campaign

Used 4,943 times

Use these marketing campaign presentation template slides to build a powerful presentation that captivates your audience.

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Prepared by:

​ [Sender.FirstName] [Sender.Email] ​

​ [Sender.LastName] [Sender.Company] ​

1. Marketing Campaign Concept

2. Product Marketing Campaign

3. Brand Development Campaign

4. User-Generated Content

5. Email Marketing Campaign

6. Social Media Campaign

7. Revenue Campaign

8. Paid Marketing Campaign

9. Marketing Campaign Objectives

10. Customer Audience

11. Goals and KPIs

13. Timeline

14. Promotion

Marketing Campaign Concept

Tell your audience the overall concept of the marketing campaign and what type of campaign it will be

product marketing

brand development

user-generated content

email marketing

social media

paid marketing campaign

Product Marketing Campaign

Briefly outline how you plan to drive demand among new and existing customers for the product being promoted.

Brand Development Campaign

Tell your audience the story that you'll

be using to increase brand awareness and improve brand reception in the minds of your target consumers.

User-Generated Content Campaign

Explain how your campaign will get fans and customers to create and share social media content that features your product or service.

Email Marketing Campaign

Share details on the specific email messages that will be deployed over a period of time

and what the purpose is that they'll be trying to accomplish.

Social Media Campaign

Reveal how you'll be using social media marketing to accomplish a specific business goal.

Revenue Campaign

Demonstrate how the strategy that will be used in your marketing campaign will have a direct impact on the company's revenue goals.

Paid Marketing Campaign

Identify which advertising platforms you'll use e.g. Google, Facebook, etc. to drive impressions, leads, purchases, or another desired result.

Marketing Campaign Objectives

Share some of the key objectives you hope to accomplish through this marketing campaign.

Increase brand awareness in North America

Drive XX% increase

Collect more than

X,XXX leads

Customer Audience

Give a brief overview of the people you'll be targeting with this campaign including representative key buyer persona criteria.

(Personality, interests, lifestyle, etc.)

(Wants and needs)

Goals and KPIs

List some of the primary goals of the marketing campaign and how you'll be measuring progress towards those goals with key performance metrics (KPIs).

Give an overview of the projected costs of the marketing campaign along with some specific examples of expenses you expect to incur.

Graphic design:

Marketing software:

Lay out the estimated timeline for the campaign's launch, key progress markers, and conclusion.

Marketing Consultants will have all assets ready for the launch of a Facebook marketing campaign by DATE .

By DATE , we expect to have spent 50% of our advertising budget and generated roughly X,XXX leads.

We expect to conclude the marketing campaign by DATE.

List some of the marketing channels and tools you'll be using e.g. Twitter, Mailchimp, Hubspot, etc.

Craft a closing call-to-action for your audience to stir them to make a positive decision regarding the implementation of the marketing campaign.

Call-to-action

Care to rate this template?

Your rating will help others.

Thanks for your rate!

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Top strategies and tips for creating awesome marketing presentations

Curious about how to make an engaging marketing presentation? Whether you’re new to slide design and need to present a marketing strategy or just looking for ways to make your deck more effective, you’ve come to the right place.

Designing an effective marketing presentation doesn’t have to be a challenge. If you have the proper strategies and know what makes content both visually appealing and engaging, you can easily nail your next presentation.

In this article, we’ll discuss what a marketing presentation should include and give tips on how to do a marketing presentation that actually work.

So let’s get into it!

What is marketing presentation?

A marketing presentation is a set of slides in PowerPoint, Keynote, or any other software accompanied by a presenter’s speech. They aim to introduce new products, drive sales, and get the audience acquainted with a new product or service.

Marketing presentations can also help you solve problems related to spending every marketing penny wisely and stir interest in the offered product or service. All that’s required from you is understanding current design trends, knowing your audience, and using helpful tips for marketing presentations in PowerPoint from this article.

What to include in the marketing strategy presentation?

A marketing presentation has to include information about the new product or service, how it differs from that of the competitors, what channels you intend to utilize to sell it, etc.

Let’s examine the seven components of a good marketing presentation.

1. Marketing objectives

The first step in creating a marketing presentation is recognizing and defining the gap between the target audience’s problem and the solution (your product or service). There are several ways to go about it, but one method used most frequently by seasoned marketers is customer surveys, which help find out what the target audience thinks the market lacks.

Alternatively, you can identify the gap by researching and closely observing industry trends.

Keep in mind: your marketing goal is to eliminate this gap.

2. Value proposition

Value proposition means the strategy you’ll use to attract clients to your product or service. What are its price and quality, unique selling points, etc.? You can use this information to explain to your target audience why they should choose your product over that of your competitors.

3. Market segmentation

You cannot sell your product in the same manner in the US and the Mideast. Both markets are unique in terms of culture and habits. That’s why your marketing presentation should discuss the cultural similarities and differences and your strategy for distributing localized promotional content. It also should include information about your target audience and their purchasing habits.

Here’s a good marketing segmentation example:

4. Brand positioning

Brand positioning is all about the target audience’s perception of your product or service. It will influence everything — from the funds you have to set aside to the marketing channels you have to use.

What should a client associate your brand with? For instance, when someone mentions Versace, we automatically picture richness and style.

5. Customer journey map

How do your customers shop? Before shopping at a physical store, do they see ads on mobile phones or TV commercials? Or do they shop online? You can better understand how to lead them toward the purchase by simply defining their purchasing path. This should be stated in your marketing plan ppt.

Here’s what an online shopping customer journey map looks like:

6. Marketing mix

Your marketing presentation has to cover strategies using which you are going to promote your product or service, including the 4 Ps of marketing:

• Product: What are you going to sell?
• Place: Where will you sell it (online or in a physical store)?
• Price: How much your product or service will cost?
• Promotion: How will you create awareness of your product or service (ads, social media campaigns, etc.)

Any marketing plan or social media strategy requires an effective marketing funnel to be created and proper channels to be promoted. To follow expected campaign success and ROI, make sure to define what channels work best within the invented funnel.

7. Market analysis and measurements

How do you intend to assess your marketing efforts?

Tracking the effectiveness of digital marketing campaigns is rather simple: you can rely on SEO, social media metrics, and other tools. But how can you create a comprehensive analysis and measurement strategy when your overall revenue originates from many sources, such as cross-device sales and physical purchases? Your marketing presentation should also include a detailed answer to these questions.

Now that you know what components are necessary for creating a clear marketing plan, let’s look more closely at how to make your marketing presentation one that your target audience will remember.

Tips on creating effective marketing campaign slides

1. Make your marketing presentation about your audience

Understanding your audience, environment, interests, and preferences is the first step to developing stunning marketing presentations that sparkle the audience’s interest.

• Is your audience C-suite executives, seasoned marketers, or entry-level employees?
• What are their core emotional and physical needs?
• What are their pain points and motivations?

Answers to these questions will help you put yourself in the audience’s shoes and determine how to cater to their needs.

2. Built empathy

Don’t just focus on your desires and say what you want. Instead, focus on the audience’s side of the story and create empathy with your target audience.

• Here are three ways to do just that:
• Speak directly about what you’ll do for the audience.
• Give them a plausible vision of a better life.
• Ask if they have any fascinating marketing stories, or share yours with them.

It all will help set the relaxed tone for your presentation.

3. Start your presentation with a hook

We know. It’s not easy to start a marketing plan presentation. You are nervous, and the audience might be surfing the web or talking among themselves. Getting its attention is a tough task. But there is an effective way to go about it: start with a hook. It might be a quote, question, or reference to the good or service you’re about to introduce. The idea is to sparkle the interest of your audience in what is to come.

Here’s a great example:

4. Create more slides with little content

People working for corporations, especially senior managers or C-suite executives, can view dozens of presentations daily. It can be very challenging to hold their interest for an extended time.

One of the biggest mistakes most presenters make is putting too much information into one slide to conclude the presentation faster. In a marketing PowerPoint presentation, you should absolutely avoid doing this. Remember, it’s better to have 200 slides will little content than 50 heavily loaded with information.

5. Simplify as much as possible in marketing presentation ppt slides

As you create each slide, ask the question, “What is its purpose?” in the context of the company’s business goals. This question is pertinent to the whole slide and its specific elements.

Don’t be afraid of white spaces; fill your presentation with meaningful pictures and legible text.

Highlight only one concept on each slide. Make more essential elements large and bright and the less important ones small and close to the background color.

Always strive to have numerous slides that contain not only walls of content but also pictures, animated GIFs, and other interactive elements, and follow the rule of three.

6. Keep a story flow to create the best marketing presentation

Any information needs to be structured. A few are interested in countless numbers, data, and statements telling little. Your audience is still people who prefer organized facts, representing a logical sequence and a connection.

At the storytelling stage, highlight information that will help convey your message and combine it into a single canvas.

Focus on the story. Contrast the story. Unite the story.

Answers to these questions will help you formulate the general presentation goal and choose the most appropriate structure:

• What do I want the audience to do?
• What do I want them to remember?
• Do I evoke emotions, intrigue, or conflict between real people or views (conflict of values, ideas)?
• How do I want them to react?
• Do I have an introduction, problem, solution, and conclusion?

7. Provide real-life examples and insights

Nothing beats having relevant information and insights to back your content. Your audience could be more interested in learning what you concluded from the data and how you arrived at that conclusion than just wanting to see random numbers on the slides.

Additionally, make sure to give a clear explanation of how you intend to use this information to your benefit.

8. Follow the latest trends in marketing presentations

Try to keep up with the times and design your slides so that they don’t feel like a relic of the past. After all, the level of the audience’s confidence in you as a presenter will depend on how well you design your presentation.

Some great examples to follow:

9. Pay attention to the visual hierarchy

It’s crucial to think about how the audience will interpret the information you’re presenting when creating a presentation. Most people instinctively move to the top of a slide before moving from left to right to evaluate the remaining information. Depending on how your content and visuals are organized, your audience will process visual data either in a Z or F pattern.

People that use a Z pattern scan information from top left to right before moving diagonally to the bottom of the page. Then the human eye processes the visual information from left to right. This viewing pattern is perfect for marketing presentation slides with many graphs or still pictures but few text blocks.

People frequently go from the top left of a slide to the right in an F pattern when slides contain a lot of written content. They follow this pattern until they reach the bottom of the page. This arrangement makes the material easy to follow and helps keep the audience’s focus.

10. Choose legit fonts

The fonts we use significantly affect the presentation’s tone, feel, and appearance, so choose wisely and stick with 2-3 fonts at most.

We recommend you go for fonts like Verdana, Georgia, Montserrat, etc. They are easy to read and contrast well with each other.

11. Make sure your presentation is uniform

When designing a marketing presentation, most presenters frequently concentrate more on the content and neglect the visual appeal, which is a bad practice.

We recommend choosing a solid theme or using brand colors and typography in your marketing presentation design. This way, you’ll not only get efficient and effective slides but also will help your audience get acquainted with your brand.

12. Keep color psychology in mind

It’s unquestionably true that specific colors can affect consumers’ purchasing decisions, making them a critical design choice for any marketing presentation.

There are numerous distinct ways that color can affect the audience’s emotions. It may draw their attention to particular sections of the marketing strategy slides or even create positive memories.

Here’s what colors work well together:

13. Use five colors at most

It’s common practice to use no more than 2-3 colors on one slide, taking into account the primary background color. And up to five colors are advised throughout the entire presentation. The reason is simple: a large number of colors interferes with reading and information processing.

14. Strive for harmony

Visuals can make or break your presentation, so ensure all images and icons used are high-resolution and consistent with all other design elements. More to it, every image should be accompanied by text in the appropriate font and suitable background.

Remember, the presentation design aims to set the general tone and evoke certain emotions and associations among the audience, not just to please the eye.

15. Create sharable moments

We live in times when everyone wants to tell their friends about what they’ve been doing or learning. People appreciate having a “natural” opportunity to discuss details or memorable moments during a conference or marketing presentation.

One of the ideal ways to do this is to have quotable moments or catchphrases in your PowerPoint marketing presentation that the audience can share verbatim or as a photo or video.

These may include fresh market tendencies, particular benefits of your product or service, or other intriguing information that other people would find helpful.

Remember to add your social media hashtag for the target audience to tag your company.

16. Joke and be sincere

Practice how to laugh at yourself even during presentations. There are many TEDx talks about investigating this skill. Take a look. Conclude. Smile. The audience will appreciate your ease of communication and ease of speech.

Creating a marketing presentation ppt doesn’t have to be a daunting, nerve-wracking process. If you need assistance creating a professional marketing presentation, don’t hesitate to contact our custom presentation design agency. We’d love to help you take your marketing presentation to the next level!

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• How to present a research paper in PPT: best practices
• Keynote VS PowerPoint

How to make a presentation interactive

Introduce a new product idea in a presentation

Delivering a successful event presentation

30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

in Freebies

3 years ago

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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• Marketing Presentation

The Ultimate Guide to Marketing Presentation (Tips, How To & Template)

Discover how to impress clients used to PowerPoint presentations by the end of this post.

Long gone are the days of reading slides word for word and boring your target audience to tears. Today, it’s all about transforming your data into visual stories that stick.     

This guide shares five effective marketing presentation tips to keep your target customer glued to the screen, and how you can create one within minutes today using our free presentation template.

• What is a Marketing Presentation?

5 Tips to Nail Your Marketing Presentation

• How to Create a Powerful Marketing Presentation with DashThis

Design a Great Marketing Presentation with DashThis Today

What is a marketing presentation .

A marketing presentation is a visual slide deck introducing a new product's marketing plan. 

It’s often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis . Occasionally, marketers share it on SlideShare for wider impact.  

Here’s a Google Analytics marketing performance report generated on DashThis . Note how it conveys the results in a digestible way.

Grab this Google Analytics marketing presentation template with your own data !

As you scroll down the marketing presentation, you’ll see how it visualizes the impact of traffic on conversions and revenue.

DashThis gathers your data across multiple channels into one beautiful business marketing report. Grab your free 15-day trial today.

What should you present?

Every marketing campaign is a revenue driver.

Yes, it’s vital to capture the audience’s attention and educate them about the product’s benefits. Bonus if the campaign goes viral.

But millions of views mean nothing if it doesn’t translate into sales. 

That’s why you need to highlight the following information in your marketing presentation—to show you understand the client’s industry and how you plan to sell to their customers: 

• Target demographic
• Buyer persona
• Strategy to market product
• Marketing tactics 
• Criteria for success (i.e., metrics and KPIs)

Pro tip : Review the client’s website (e.g., press releases, product updates, annual report) if you don’t know their goals and objectives.

Your prospective clients might review the strategy after you finish presenting. Use a tool like DashThis to reinforce your insights or provide additional information within the presentation.

Hover to a widget you desire and click Add Note .

Include your insights and click Save .

This saves prospective clients the hassle of switching multiple tabs, creating a smooth-sailing browsing experience.

Who should you present to? 

Often, business presentations are presented to C-suite marketing executives (e.g., VP of marketing, head of content).

However, it’s not unheard of for marketers to present to the founder or CEO in smaller companies.

Whoever you’re presenting to, get to know them before creating the slides—like the metrics they care about and their level of expertise.

For example, if you’re a fully done-for-you SEO agency pitching to a CEO, you probably don't need to explain the internal links and schema markups in every blog post. 

Instead, focus on metrics in the bottom of the funnel, like the number of new leads and trial-to-paid conversions.

How often should you present?

That depends on the campaign and the client’s communication needs. It could be weekly, monthly, or quarterly.  

Pro tip : Share your presentations automatically. Unlike the traditional pitch deck created from PowerPoint templates, DashThis lets you share your reports via an URL link or email through a predetermined schedule.

This gives clients real-time access to their dashboards and saves you the tedious job of sending results manually every time a campaign ends. 

On DashThis , click Sharing Options > Share by Email > Frequency to decide how often you want to send the presentation.

Input the client’s email address and additional information and click Send .

Clients qualify agencies based on past results, budget, and presentation skills. 

Here at DashThis, we have no control over the first two criteria, but we certainly can help you with the third one. 

Below are five marketing presentation ideas that turn your report from “meh” to “wow.”

Have a strong introduction

Set the stage with an introduction that no one forgets.

If you're presenting to prospective clients unfamiliar with your track record, you can't go wrong with the results you delivered for previous clients. 

Say your content strategy scaled a software company’s number of demos and trials, add a hockey stick chart to illustrate it, and show it on the big screen at the start of the presentation.

You might even add several quotes from the case studies for a human touch. 

Use visual props

Add visuals to maintain your audience’s attention.

Here's what we mean.

Include infographics to convey complex information. Use graphs to explain trends for historical data. Or add headers and increase font size to separate data from different marketing channels.

Pick a presentation software that offers customizable and free templates .

For example, here’s an email presentation template you might customize to convey the engagement rate for your 4,000+ subscribers.

Don't be afraid to include GIFs within your slideshow. These bite-sized video clips do a wonderful job at injecting humor and showing a product in action.

Tell an engaging story backed by data

A great presentation design bridges the gap between data and storytelling.

Distill the sea of information with charts and graphs and fonts, and headers .

For example, if you want to highlight the backlinks generated from high-authority sites, place the domain authority score, referring sites, and number of backlinks within the same section.

This creates a cohesive look, enabling you to illustrate the impact effectively.

End with action points

Your last marketing slide should include the specific action you want clients to take. Consider reinforcing the key takeaways in bullet points or providing your agency’s contact information.

Leave time for questions and conversations

Engaging presentations are two-way conversations. Spread your Q&As throughout the whole presentation (not the end) to fuel a lively conversation. 

How to Create a Powerful Marketing Presentation with DashThis?

Automated reporting tools eliminate repetitive tasks, freeing up more time for value-added activities, like brainstorming for the next quarter’s marketing campaign.

DashThis is one such automated tool. 

Here’s how it works:

• Connect your marketing channels with DashThis
• Select a free marketing presentation example
• Choose your metrics under Preset Widgets

DashThis will proceed to grab the data from the selected marketing channels and transform them into an eye-catching slide deck automatically. 

Drag and drop the widgets as you desire.

DashThis currently offers over 40 free templates. Below are two popular presentation examples for digital marketing and advertising.

Digital marketing report template 

Digital marketing is a wide umbrella term for online marketing tactics, including SEO , email marketing, and social media marketing .

Here’s an auto-generated digital marketing strategy report from Google Analytics and Google Ads. Note how it gives you a big picture view of the website’s overall content marketing efforts.

Grab this digital marketing strategy presentation with your own data!  

With this presentation, you can visually explain to clients how their top pages stack up against each other and how they improve from the previous period without overwhelming them.

Advertising campaign report template

Ads grab the attention of a highly engaged audience at best possible time.

The advertising campaign dashboard below shows a business’s Google Ads and Facebook Ads performance. You can deduce the better performing channel with just one look.

Grab this marketing plan presentation template with your own data!  

The display ad preview and the conversions, conversion rate, and click-through rate, helps you spot which images and messages struck a chord in your target market.

So you can repeat more of what works and deliver for your client.

Epic presentations transform strategies into stories that stick. These visual dashboards keep prospective clients glued to the screen and convince them to seal the deal. 

Start free on DashThis today to automate your marketing presentation and gain back hours of your time to strategize.

Grab your free 15-day trial today.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. 

Ready to nail your marketing presentation?

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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How to Make a Marketing Plan Presentation in PowerPoint

Whether you’re a marketing specialist or your personal project is near completion, it’s time to focus on marketing. Before you embark on advertising your business, you’re going to need a blueprint that outlines all your efforts. It should also state clear objectives and goals for your future. If this sounds complicated, it’s really not. We’ve prepared a few tips on how to make a marketing plan presentation that will make it all come together.

What is a marketing plan?

A marketing plan is basically the overview of all the marketing and advertising efforts your business has made and will make in the future. It contains all the details on the target market and strategy, as well as objectives to be reached in the future. Your marketing plan should always have clear objectives, and steps that are needed to reach those objectives.

Why should you make your marketing plan presentation in PowerPoint?

PowerPoint is a great tool for making your marketing plan presentation for more reasons than one. Apart from having comprehensive templates and slides that are perfectly fit to outline your specific marketing plan, it’s also ready to be presented to your audience at any moment. This is unlike with a Word processing document, which is neat for hosting your plan but not really presentable.

Once you’ve picked the organization and you yourself know and see all the data, the entire strategy starts making sense. If you’ve achieved this, you can be sure you’re ready to present it to others. And as your business grows, you can easily update the plan by adding new information or introducing another template for it.

Key Elements of Your PowerPoint Marketing Plan

Now you know what a marketing plan is and why PowerPoint is a great tool to host it. While you know everything that should go into a marketing plan, there are a few key elements that if you omit, you risk looking like a complete amateur. But don’t worry – below is the list of all the key elements of a PowerPoint marketing plan that will ensure you avoid it.

Knowing how to make a marketing plan presentation isn’t only about know all the essential elements. Be mindful that it’s also important where you place them.

A summary of your business marketing plan should always be the first element of your presentation. It should consist of a brief overview of your entire organization and the team. This, naturally, means that your summary slide should state the name of your company, where it’s situated, as well as a short mission statement that illustrates your higher objectives.

Another important thing is to be really honest with yourself in the summary. A SWOT analysis (strengths, weaknesses, opportunities, threats) is the best way to showcase your realistic view of the situation. Introducing with this is a great way to imply you’re aware of the risks. This gives the correct impression that you’ll work on resolving those issues later on in the presentation. This makes the audience trust you from the very beginning because you validate their doubts and give a promise that you’ll clear them all away.

While developing your business, you’re going to have to deal with a lot of calculations. Budget is an essential element of your marketing plan presentation, but you need to know exactly what it means.

Your business is going to have a lot of costs and, hopefully, more return, but this isn’t really the main interest of your audience when presenting an advertising effort. What you and your audience really want to know about is how much money has your business saved for marketing efforts specifically.

So what you’ll want to do is decide which part of the budget is for marketing efforts. Then, segment those elements even further, and outline exactly where the money will go towards those efforts. What is your marketing strategy? Which approach is the best for it? What are the individual processes that need to happen (e.g. content creation, marketing agency consulting, paid promotions etc.)? How much does it cost?

Once you’re done with that, what you have is a clear picture of all your costs relating to marketing efforts. This will make it easier for both you and your audience to work out the budget and see how you can fit it all in.

Every marketing plan presentation absolutely needs to have a decent list of marketing channels. This includes all the possible platforms your business uses and will use to generate leads and spread awareness. Don’t worry if you don’t have a rich list of successful marketing channels. Investigate a little more to find out about your target market and competition, and invest in the right channels. You don’t have to have a high-ranking website in order to be able to let least list some of your channel efforts, or ideas as to possible potential channels that are a perfect fit for your business.

If you don’t have a significant social media presence, you can still have plans. Talk about which platforms you want to use, why, how it will raise engagement and generate leads. You might also like these surprising product presentation ideas if you’re also working on a pitch.

Target market

Target market overview and analysis are also crucial parts of your marketing plan presentation. This is something no serious marketer climbs the podium without. You want to know all about your competitors and their strategy, as well as a clear picture and deep understanding of the industry you’re advertising to. So before you present your plan to others, make sure you’ve done a thorough target market analysis and come up with the buyer persona.

When it comes to marketing presentations, your buyer persona is really the protagonist of the whole story. It’s a concept of your ideal consumer, created from all the facts you’ve collected about your target audience. You should know the average age, location, professional aspirations, and personal life. Find out where they spend their time online, what they’re buying and dreaming about. Once you do that, you have a convincing character to present to your audience. And once you have that, it means you have convincing prospect options as well.

Market Strategy

Once you’ve made heads and tails of your buyer persona and know what your competition is doing, it’s time to figure out how you’re unique. Market strategy section of your PowerPoint marketing plan is all about that.

Think about everything you have that your competition doesn’t. This could be a product feature, a free trial, awesome content or underlying philosophy. It doesn’t really matter in what shape or form your individuality comes from, as long as you manage to connect to your target market. The key is to resonate more than the competition. This can only be done by carefully examining the core values and objectives of your business, and finding the way in which those values and objectives resonate with and inform your ideal buyer.

How to Format your Marketing plan presentation

If you have good templates , you won’t have too many problems with formatting your marketing plan presentation in PowerPoint. However, there are certain rules that might help you avoid jarring design and inappropriate fonts. Adhering to these rules can save you a lot of trouble and embarrassment in the long run, so it can’t hurt to stick to them.

In order to make your slides professional and easy to read, you can’t go wrong sticking to standard fonts. Use Times New Roman or Arial, and keep your lettering big. But don’t overdo it. If you keep your font size for the regular text at maximum 34, it won’t be too jarring and should be enough for everyone to see. You shouldn’t be using too much text on any of your slides anyway, so it should fit right in.

The next thing you’ll want to do is create a separate slide or set of slides for each important section of your marketing plan.  This includes all of the mentioned elements (summary, target market, situational analysis, etc.). Don’t refrain from using charts, graphics or any kind of smart art to showcase all these elements visually, with fewer slides. And don’t forget to include a source for every citation you have in your presentation. Use smaller text in order to cite the source somewhere on the slide, and have a detailed and more comprehensive list of sources and references at the end of your marketing plan presentation. For more on this, see: Business presentation design pointers to increase audience retention rate .

Marketing Plan Presentation Templates

A marketing plan presentation template is an easy way to organize your efforts. There are different factors that will determine which templates are optimal for you. This will largely depend on your industry, audience, and target market.

However, there are some general elements every marketing plan template should consist of. Apart from the aforementioned ones, like market strategy and summary, your template should also have some space for info like further programs and initiatives, some key statistics, and some freedom to let your brand shine, like in this SlideShare example.

If you want an incredible resource of free PowerPoint templates, head over to Templates by 24Slides . We have hundreds of high-quality templates that are always 100% free!

Now you know how to make your marketing plan presentation in PowerPoint. Hopefully, you don’t find it too difficult. Once you’ve done all your research and determined the objectives of your business, it should be pretty easy to do. Be clear and honest with your goals and possibilities. Don’t use flashy fonts and colors, but do make sure to implement charts and graphics for data visualization. Be equally aware of your strengths and weaknesses, and don’t shy away from talking about them. If you don’t mention your possible drawbacks, someone else will. And that doesn’t give you the upper hand. And remember: In your marketing plan presentation, the protagonist isn’t you. It’s your consumer. As long as you have that in mind, the audience is sure to follow the plot.

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Create a Marketing Plan [+20 Free Templates]

Written by: Mahnoor Sheikh

In this article, you'll find a step-by-step guide on how to create a  marketing plan that will work for almost every kind of business. We've also included 20+ free marketing plan templates throughout the post to help you get started on the right foot.

Here's a short selection of 8 easy-to-edit marketing plan templates you can edit, share and download with Visme. View more below:

Want to skip the tutorial? Create your marketing plan right away with Visme. Use ready-made marketing plan templates , download them as a PDF or share online.

Better yet, use Visme's AI Document Generator to create a fully designed marketing plan that aligns with your content. Prompt the generator with what you’re looking for, choose one of the styles and let the AI do its magic. Afterward, you can customize and finalize as you wish.

Table of Contents

What is a marketing plan, types of marketing plans, 10 marketing plan templates to get you started, why your business needs a marketing plan, how to create a marketing plan, marketing plan examples, marketing plan faqs.

A marketing plan is a roadmap that helps you set goals, understand your target audience and optimize the impact of your marketing campaigns.

• There are several types of marketing plans depending on the objective. Some examples include social media marketing, influencer marketing, video marketing, and email marketing.
• Your business needs a marketing plan to understand your business, align marketing goals with business goals, ensure everyone is on the same page, stay focused on what’s important and make better decisions.
• Learn how to develop a marketing plan in 7 steps, starting with the executive summary and ending with a digital document ready to share with a live Visme link.
• Discover 20 ready-to-use templates for different marketing plan types and get started straight away.

In simple words, it helps you get a clearer view of the what, why and how of all your marketing activities.

A good marketing plan also helps you communicate the “big” strategy and the different tactics involved to your marketing team . Last but not least, it lets you track the success of your campaigns.

A marketing plan should ideally include:

• Your long-term and short-term marketing goals
• A description of your target audience or buyer persona
• One or more high-level marketing strategies and tactics

Take a look at this one-page marketing plan template as an example.

Create your Marketing Plan with this easy-to-edit template! Edit and Download

If your plan is more detailed, you can also consider including:

• An overview of the current market situation
• Key performance indicators (KPIs)
• Any budget or financial considerations
• An execution timeline or roadmap

A marketing plan is usually presented as a PDF document, but you can also whip up a more creative version of it. For example, you can create an infographic , presentation and even an interactive web page to share your plan.

Or you can create a single-page marketing plan similar to the one above.

Scroll down to the end of this post to access seven full marketing plan templates.

Marketing Plan vs. Business Plan

Marketing plans and business plans are both essential pieces of business strategy, but their purpose is different. The terms are often used interchangeably or together: marketing business plan. But each plan is different and here's what sets them apart.

Business plans cover a business's overall strategy, from the branding strategy to the company-wide marketing strategies. A marketing plan solely concentrates on a specific marketing strategy or a branch of the overall department.

For example, one marketing plan can be for digital marketing strategies, while another can be for billboards. Likewise, a marketing plan can be for a single campaign, covering all marketing channels.

Marketing Strategy vs. Marketing Plan

A marketing strategy and a marketing plan are key pieces in the company’s marketing puzzle. However, they serve different purposes.

A marketing strategy is the overall framework guiding a company's marketing efforts. It outlines how your organization will position itself in the market, target ideal customers, and create value for them. A marketing strategy is often long-term and forms the foundation for all your marketing activities.

A marketing plan is a detailed roadmap for organizing, executing and tracking your marketing strategy within a specific timeframe. It provides a step-by-step guide for achieving specific objectives, such as increasing sales, improving brand awareness, or entering new markets.

Simply put, a marketing plan translates your strategy into actionable steps with timelines for implementation and metrics for measuring success.

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Just as there are several types of marketing strategies, there are numerous types of marketing plans. Let’s take a look at some of them.

Quarterly or Annual Marketing Plan

Quarterly and annual marketing plans are high-level plans for all the marketing activities that will happen in the next quarter or year. From this overarching plan, your team will create smaller, more detailed plans according to specific strategies. These could be daily, weekly or monthly marketing plans.

Social Media Marketing Plan

Social media marketing plans highlight the goal and objective of a brand’s activities on social media that are geared toward marketing. This plan includes campaign information, repurposing guidelines across social media channels and who’s in the social media team.

Content Marketing Plan

A content marketing plan outlines all the content pillars for the brand and what content types need to be created for each pillar. Any content marketing strategies planned out for the brand’s content are detailed in the plan, along with a roadmap and goals.

New Product Launch Plan

In a new product launch plan, the pages lay out all the steps toward a successful launch. Separated into pre-launch, launch and post-launch, the different teams will know what they need to do to complete the plan’s objectives.

Growth Marketing Plan

Growth marketing plans are specifically geared toward brand growth. This plan document lays out all the strategies to undertake in order to grow the brand name online, locally or some other way.

Influencer Marketing

Influencer marketing plans concentrate on outlining all steps to implement an influencer strategy. Sections include the list of potential or chosen influencers and what will be asked and expected of them to reach the plan’s goals.

Market Penetration Marketing Plan

A market penetration marketing plan highlights all the activities involved in marketing existing products to existing customers.

This marketing strategy is considered the most popular in business models. Some examples include discounts on favorite products or new features and updates.

Market Development Marketing Plan

In market development plans, existing products are marketed to new customers and niches. These strategies focus on business objectives like developing distribution channels and increasing brand awareness.

Product/Service Development Marketing Plan

Product development plans outline the activities dealing with marketing new products to existing customers. These marketing plans include examples such as product launches and market insertion plans.

Diversification Marketing Plan

In diversification, marketing plans focus on strategies to launch and promote new products or services to new markets and customers. These marketing plans are on the ambitious side.

Need help putting together a full marketing plan?

Here is our handpicked collection of 10 marketing plan templates for various types of businesses.

Pick the one that best fits your industry and start customizing it in the Visme editor right away. Replace the colors, fonts, text, images, icons and more with a few clicks. Use the dynamic fields option to edit repeating content across slides and create more efficient templates for your team with custom dynamic fields.

You can also tap into a free library of stock photos and add animated characters, illustrations and gestures for advanced customization.

If you’re still on the fence about using Visme for your marketing plans, look at what one of our users has to say:

“I feel that for anyone who wants to improve efficiency and effectiveness at the workplace, VISME gives you the extra edge to take things forward.

It's an apt tool for quickly converting your thought process into a unique communication.” - Autumn | Finance Manager

1. Real Estate Marketing Plan Template

This tailored marketing plan template is perfect for all kinds of real estate and property businesses, complete with a professional “About” section and SWOT analysis.

It has a modern feel to it with a clean layout and corporate color scheme. You can easily switch it out for your own brand colors if you want.

2. Social Media Marketing Plan Template

A good social media strategy needs a marketing plan of its own, which is why this template is a must-have for any business trying to win at this game.

Customize this social media marketing plan template to lay out your goals for the next year or quarter, and outline the key points of your strategy for each social channel.

Add a dose of interactivity by creating a clickable menu or building an interactive table of contents. Interactive plans make a positive impression on team members and stakeholders, improving work satisfaction and productivity.

3. Digital Marketing Plan Template

Create your Marketing Plan with this easy-to-edit template. Edit and Download

Create an actionable marketing plan covering your digital channels with this detailed template.

This digital marketing plan has a classy design and layout, and features key headings like an executive summary, a SWOT analysis, key performance indicators and even a nice table of contents.

4. Product Marketing Plan Template

Creating an effective product marketing plan requires in-depth research of your target market, company strengths and weaknesses, as well as an effective marketing plan design.

This product marketing plan template covers all those basics, along with a detailed budget planner that you can edit with your own financial data.

5. Personal Marketing Plan Template

Hiring someone to help build a powerful personal brand?

This personal marketing plan example is perfect for that purpose. It’s a simple, three-page document with a professional resume detailing skills and experience, followed by a goals page.

6. Marketing Plan Presentation Template

This marketing plan presentation template is a great way to share your marketing goals, SWOT, strategy, timeline, deliverables and more with your team and the management.

You can easily get the slides printed later and share the copies with your team. Edit this marketing plan presentation online in Visme and create a slideshow that's powerful and effective.

7. Retail Marketing Plan Presentation Template

Here is another marketing plan presentation template you can use. This presentation template is especially relevant and useful if you're in the retail business.

Customize this marketing plan template online and download it in PDF or PowerPoint format, or save the slides separately in image format. You can also present this presentation online using a link — no downloads needed!

8. Restaurant Marketing Plan Template

Designing a marketing plan doesn’t have to be daunting. With this template, you can create a comprehensive marketing plan for your food business, whether it’s a small cafe, a big fancy restaurant or a fast food joint.

This marketing plan example features stock photos of food that you can replace with your own. Additionally, you can edit any images with the AI Edit Tools to remove backgrounds or unwanted objects or upscale/unblur less than perfect photos.

This template also has a versatile design that can be tailored to your own brand style and even an entirely different industry.

9. Content Marketing Plan Template

Content is a key element of inbound marketing. This content marketing plan template is carefully designed to match the needs of SaaS and other businesses that want to focus on taking their content strategy to the next level.

If your marketing goals are to drive traffic, generate leads and grow sales through publishing insightful content , this marketing plan will help you organize your editorial calendar.

Take advantage of the fact that you’re already logged in to Visme, and use the resources at your disposal to execute a content marketing plan.

Design blog graphics, infographic visuals, social media content and videos right inside your Visme editor. Share and schedule posts to social media directly from the integrated social media calendar .

10. Marketing Plan Infographic Template

If you're not looking to create a detailed or formal document with several pages, this to-the-point marketing plan infographic template is a great pick.

It's a quick way to share the marketing plan for a one-off project and contains all the necessary details.

I’ve already mentioned how a marketing plan can help you better understand your company’s marketing goals and how to achieve them, but that’s not where the benefits end.

A well-researched marketing plan can help you:

• Understand your business. Conducting thorough research on current market conditions and where your company stands can help you identify the strengths and weaknesses of your business, as well as new opportunities.
• Align marketing goals with business goals. Without a plan, it can be easy to lose your sense of direction. A marketing plan helps you ensure that your marketing goals are aligned with the vision, mission statement and goals of your business.
• Ensure everyone is on the same page. Having a working document of your marketing makes it easier for not just your team, but also the entire company to work together towards a common goal.
• Stay focused on what’s important. A marketing plan is a constant reminder of your goals and strategies, which keeps you from getting sidetracked.
• Make better decisions. Planning ahead of time can prevent you from making hasty decisions when difficult situations arise.

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

There’s no one way of creating a marketing plan, but there are some key components that should go inside a winning one. Follow the steps below to create an effective marketing plan.

1. Start with an executive summary.

The executive summary usually goes at the beginning of your marketing plan. It’s basically a short summary or brief overview of your company and the key takeaways from the entire marketing plan.

Here’s an executive summary template you can edit and use for your own business.

The template above is a great example of an executive summary that highlights the key function of a business and the purpose of its marketing plan.

You can also include company achievements and future plans for your business in your summary.

Remember, your executive summary should be concise and to the point. Instead of boring your readers to sleep, it should grab their attention and get them excited about the rest of the plan.

2. State your company’s mission, vision and values.

Before you dive into all the marketing stuff, it’s a good idea to revisit your company’s values, vision and mission. This helps put all the information inside your marketing plan into perspective.

It answers the question of why you’re doing what you’re doing.

Here’s a neat mission, vision and values template to edit and use.

For anyone who reads your marketing plan, this section is important to educate them about the ultimate aim of your business so they can make better sense of your marketing goals, activities and future plans.

3. Identify the market and competition.

The next step is to build a marketing plan is back it up with solid research.

This is often achieved by analyzing your current market situation with a market analysis , by studying your competition and most importantly, looking into your own company’s strengths and weaknesses.

Here’s a market share template that can help you visualize that information and share it with your colleagues and stakeholders.

You can customize this template according to your own brand colors and input your own information. Use it on its own as part of a marketing plan or in a report or presentation .

Here’s another cool design to help you present your market research. Use this SWOT analysis template to highlight your company’s strengths, weaknesses, opportunities and threats.

Instead of adding a boring table that no one wants to read, use a well-designed SWOT like the one above to draw attention to your research.

Here's another worksheet-style SWOT analysis template that you can print out and fill, or edit using Visme before adding to your marketing plan document or presentation.

You can also conduct a SWOT analysis of your competitors, which takes us to another key component of your market research — the competitor analysis .

Studying your competition is crucial to the success of your business. You need to know what they’re doing, what’s working for them and how you can do it better.

Here are a few things to research about your competitors:

• Their marketing and leadership team
• Their growth and financials
• Their best-selling products or services
• Their top-performing blog posts (use a tool like Ahrefs or SiteChecker to do this)
• Their video marketing strategy
• Their social media marketing strategy

Here's a competitive analysis template you can use and add to your marketing plan.

A template like the one above can help you organize and visualize important information about your competitors. In turn, this can help you identify opportunities and set goals.

4. Define your target customer.

Differentiating the target audience and the target market will help you better understand the position of your business within the market. Therefore, it’s important to identify who your buyer or ideal customer is so you can create more informed and tailored marketing strategies.

Naturally, the target customer for every business is different. But the goal is the same — to increase customer awareness.

You may also have more than one kind of customer. For example, a clothing store could be making products for both teens and older women at the same time.

Check out this target audience template to visualize your various customer segments. Use it to better understand your potential customers' attitudes and habits.

You can edit this template and use it as part of your marketing plan layout or presentation. It’s a great way to present the different types of your audience in a way that’s easy to understand.

The pie chart helps identify which chunk makes the bigger part of your customer base so you can focus most of your marketing efforts in that area.

If you’re looking for a more creative approach, take a look at the buyer persona template below.

This infographic template is a fun way to visualize your buyer’s demographic details, habits and goals, i.e.,  whether they're interested in online learning options like digital marketing courses or if they prefer in-person.

Another cool way to create a customer persona is to design it like a resume . This is useful for adding more information in one page without cluttering up the design.

Here’s a resume-style customer persona template you can edit.

This type of buyer persona design makes use of icons and data widgets , like progress bars.

In the end, the goal of creating a buyer persona is to better organize and understand key information about your customer. Use the template that works best for your business.

5. Outline your marketing goals.

In this part of the marketing plan, you need to specify what you aim to achieve.

Outline your marketing goals and objectives, and make sure you use actual numbers instead of writing vague statements.

For example, if your goal is to increase website traffic , mention the exact target so you can track to see if you achieved it or not.

Here’s a marketing goals template you can use as part of your marketing plan.

Remember to create SMART goals for your marketing plan and strategy. SMART goals are Specific, Measurable, Attainable, Relevant and Time-Bound.

In the template above, notice how the target is defined as a percentage. You can also add a deadline to your marketing goal to make it time-bound.

If you want to share your marketing goals in an infographic format, here’s another template you can edit and use for your own company.

The template above is a more detailed goals infographic with three different phases, which makes it ideal for SaaS companies and mobile apps.

6. Present your marketing strategy.

Now comes the good stuff. In this step, write down one or more marketing strategies and the tactics to execute for each one. Make sure you include:

• How to do it
• The channels to use

This is best presented visually so the entire team can understand each step. You can divide your activities into stages, and present them using a marketing strategy template like the one below.

Another way to present your marketing strategy is by attaching deadlines to it. This can be easily done using a timeline or a Gantt chart .

Another way to present your marketing strategy is with the help of a roadmap. A roadmap outlines the tactics involved in your overall marketing strategy, and can be designed to look similar to a Gantt chart.

Here's a marketing roadmap template you can use for your own business.

If you want to do things differently, you can also use an infographic to visualize your marketing strategy.

An infographic is eye-catching and can be added to any of your presentations and reports. You can even share it on its own with your marketing team or other colleagues.

Here’s a marketing infographic template that divides your execution strategy into four phases.

Customize this template and make it your own! Edit and Download

Another way to visualize your marketing strategy is with the help of a mind map. Mind maps are great for providing your team with an overview of the different elements that are involved in your marketing strategy.

Here's a mind map template that shows how this can be done for a Twitter content marketing strategy.

You can easily build mind maps using our mind map maker .

Keep in mind that your marketing strategy should be actionable and detailed. Explain each step clearly and don’t leave out any information just for the sake of design.

7. Define your marketing budget.

Last but not least, detail your marketing budget considerations in your marketing plan.

This is important so you don’t lose sight of the financial aspect of things during execution and implementation. After all, marketing is costly and there are tons of hidden expenses involved.  You need a budget template to lay out your financial projections.

Here’s an editable marketing budget template you can use.

Including a detailed marketing budget also helps in hiring the right staff and choosing between paid resources so you don’t exceed a certain amount.

You’re probably wondering: What does a marketing plan look like? In this section, we’ll share 5 real-life examples of marketing plans from companies.

1. Visit Baton Rouge

Image Source

This marketing plan is an example of how to create a well-structured and eye-catching marketing plan. The plan has a sophisticated design adorned with captivating images and a rich blend of bright colors.

The proposed marketing plan starts with a situational analysis and review of the previous year. The following pages take a deep dive into key sections, like

• SWOT analysis
• Target Audience
• Overall goals
• Different marketing strategies

Each of the different marketing strategies has individual goals, strategies and detailed plans of action. Additionally, the plan features a comprehensive event calendar and evaluation criteria. This makes it easier for the marketing team to stay organized, implement and track progress.

2. Safe Haven Family Shelter

If you're looking for a template for a marketing plan that will be presented to internal stakeholders at all levels of your organization, this is a perfect example. Although created by a non-profit, it can be adapted for startups and growing businesses.

This comprehensive plan includes everything you need to get started, from SMART marketing goals and deadlines to action steps, long-term objectives, target audiences, core marketing messages and metrics.

This marketing plan example follows a simple format. The content is mostly presented in a list and tabular format, making it well-organized and easy to scan. Readers quickly grasp the organization's strategic direction for its upcoming marketing initiatives.

3. University of Illinois

This detailed marketing plan example is encased in a document format with a bold, eye-catching design. The stunning image and energetic orange color on the cover page immediately grab attention and communicate the brand's dynamic personality. This comprehensive market plan example from the University of Illinois has three key sections.

• Section I provides context on population definitions, admissions funnel stages and core knowledge of the students informing their strategy.
• Section II captures upcoming market research efforts that will inform future strategy.
• Section III takes a deep dive into their strategic plan. This includes objectives, detailed marketing programs to achieve those objectives, and success metrics.

We love that the plan effectively dissects the high-level components of its overall strategy and pairs them with concrete, actionable marketing tactics. Another standout feature is that the pages are filled with compelling visuals, engaging copy and informative graphs and maps that convey their strategic vision and roadmap for marketing efforts.

4. Wright County Economic Development

One of the standout features of the plan is its ease of readability. The sections are clearly organized, allowing readers to quickly scan and identify the most relevant information. It contains key sections, including partners, goals and marketing initiatives—attraction, retention and community relations.

Additionally, the plan offers a thorough breakdown of projected costs per marketing initiative, a crucial detail for upper-level management and stakeholders. This feature makes it easier for decision-makers to understand the financial implications of the proposed plan and allocate resources accordingly.

Overall, Wright County Economic Development's plan serves as a valuable example for marketers looking to develop a practical and effective marketing plan.

5. Visit Oxnard

Being a leisure and lifestyle business, Visit Oxnard infuses captivating designs and vibrant photos that showcase the beauty and excitement of landscapes, landmarks, adventure and resorts. Their innovative plan puts a spin on traditional tourism marketing by focusing on the business side of travel.

This marketing plan example begins with a marketing plan overview, company overview, mission, and goals. Then it dives deeper into the framework and approach the company will take to continue on a positive path forward to economic recovery and growth. Other key sections highlighted in the plan include

• Market Research and Findings
• Customer Personas
• Diverse Offerings
• Earned Media
• Owned Media
• Industry Relations and more

This approach by Visit Oxnard demonstrates how creating actionable marketing plans can help forward-thinking companies capitalize on untapped opportunities.

Still not convinced about the use of marketing plans for your business? Here are some frequently asked questions that can help you make a final decision.

Q. What Is a Marketing Plan Template?

A marketing plan template is a customizable document with placeholder content that can help you get started quickly. Creating a marketing plan from scratch takes too much time. Using a template not only sets up you for faster designing but it also inspires creativity.

Beautiful internal communications inspire delight in coworkers, making it more enjoyable to check off lists and follow processes. Marketing plans on plain white documents just get lost in email threads. Visme marketing plan templates are the solution.

Q. What Is an Executive Summary in a Marketing Plan?

The executive summary in a marketing plan is a superpowered table of contents. In an executive summary page or slide, you share the notable points to be discussed in the subsequent content of the plan in question. An executive summary is comparable to the Quick Read section at the top of our articles.

Q. What Is a Top-Down Marketing Strategy?

A top-down marketing strategy is a traditional strategy with a broad target and brand messaging. Think of the marketing funnel and how at the top it’s wide open. Top down marketing strategies work up there, catching as many people as possible with a message that appeals to a wide audience.

Q. What Is a Bottom-Up Marketing Strategy?

A bottom-up marketing strategy is a targeted strategy for a product or service that meets the needs of a specific audience. Bottom-up marketing strategies are more common in small businesses and startups that don’t yet have large audiences.

Q. What Are the 4 C’s of a Marketing Plan?

The 4C’s of marketing are:

• Customer: The most important factor in a marketing strategy. It’s essential to know what the customer needs and wants.
• Cost: Includes all expenses related to marketing and selling products and services for the company.
• Convenience: The customer shopping experience must be as simple as possible for the client.
• Communication: Includes all interactions between the brand and the consumer. Brand touchpoints are excellent communication opportunities.

These four are called the "marketing mix. Another marketing mix you should know is the 4 Ps or the Four Principles of Marketing .

Q. What Makes a Good Marketing Plan?

For a marketing plan to be good, it doesn’t take much. But for a marketing plan to be great, make sure you check off this checklist:

• Develop targeting and positioning assessments for the strategy and give clear guidance in the marketing plan as to how the messaging will be targeted in marketing copy.
• Share clear promotional tactics per channel, touchpoint or activity. Explain how to repurpose marketing content with intent and tailor promotions to their destination.
• Include a scope assessment and a simple scope management plan for the marketing strategies in the marketing plan.
• Keep the marketing plan document alive by updating and referencing it during the strategy’s lifecycle. Be ready for pivots and changes in the scope.
• Turn your marketing plan into an online digital experience that no one needs to download, print or keep in storage. Visme has an endless array of features to help you create the most engaging business communication.

Q. What Is the Most Important Part of a Marketing Plan?

The most important part of a marketing plan is the targeted consumer, specifically their needs and wants. The entirety of your marketing plan serves the purpose of how your company will use marketing strategies to sell solutions to the customer.

Q. How Can I Make a Marketing Plan With My Team?

With Visme, you can create marketing plans collaboratively in a number of ways. Brainstorm and strategize the plan together in the infinite whiteboard and then design together in the editor. The Visme whiteboard can have multiple pages to control brainstorming iterations and organize meeting results.

Invite members to the whiteboard or workspace by clicking the person+ icon on the top right. They’ll need to have their own Visme account to access the editor or whiteboard you’re inviting them to.

You can also use the workflow feature to assign entire projects or specific tasks to different team members and work on a project together. Keep track of what’s being worked on, leave feedback comments and support each other through the process.

Q. Marketing Strategy vs. Marketing Plan: What’s the Difference?

A marketing strategy is a document or plan that outlines how your organization will deal with market positioning, ICPs and other strategic aspects of a marketing scheme. They can be long- or short-term strategies that form the foundation of all marketing activities.

Marketing plans, on the other hand, are detailed roadmaps that organize how to execute and track a marketing strategy. They provide a guide to achieving the outlined objectives. Marketing plans turn your strategy into an actionable, step-by-step timeline and a foundation for measuring success.

Create a Winning Marketing Plan for Your Business

For most businesses, operating without a solid marketing plan results in ineffective campaigns, reduced ROI and unexpected costs. And nobody wants that.

A custom marketing plan helps you align your marketing objectives and activities with your overall business goals and brings entire teams together on the same page.

Ready to create a professional marketing plan of your own? Get started from scratch or choose one of our marketing plan templates today.

Create effective marketing plans that makes you stand out using Visme

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About the Author

Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn .

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Marketing Campaign Plan Template

The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. Because marketing campaigns are a complex, multifaceted project, you need a marketing campaign plan template to keep everything organized. Our template helps you break down your marketing campaign from beginning to end. Share your campaign’s target audience and goals, social media and email marketing plans, performance metrics and measurements of success, and much more.

Use our marketing campaign plan template to:

• Keep all marketing strategy participants on the same page
• Get stakeholders up to speed
• Present campaign ideas to executives

Let our Marketing Campaign Plan template guide you every step of the way

Make sure your team and/or stakeholders leave your presentation feeling fully informed on your marketing campaign.There is a lot of information to digest in a marketing campaign plan. Graphs, charts, diagrams, photos, and other graphics can help drive your points home without overwhelm. Add these elements to your template easily, with a few clicks of your mouse.

Tips for building out your Marketing Campaign Plan Template

Keep these tips in mind when putting together your marketing campaign plan template.

Make sure your information is presented in an order that flows naturally. Share an overview of key points before drilling down into the specifics.

Avoid the temptation to fill every slide with information or graphics. Keep it simple.

Tweak your marketing campaign plan template according to your audience. Shareholders and executives will probably want to focus on ROI and goals, while marketer team members will want to know the timeline and deliverables.

Picking the right photos and images is essential to the overall success of your presentation. Be sure to pick images that tell a story and enhance understanding.

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