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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

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What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
Provided expert assistance in auditing and organizing information regarding tax returns.
Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

Top. Explain why you’re the best candidate for the job (as discussed in the first section)
Middle. Format your achievements with bullet points to make them pop
Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

Read the job description in full
Conducted follow up research
Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

Best regards
Kind regards
Respectfully
Yours sincerely (if you know the name of the recipient and you open with their name)
Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
If the company’s tone is more laid back, you can use:
Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

Affectionately
Warm regards
Take it easy
Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

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15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
Contact information : Include your phone number and email address under your typed name for easy follow-up.
Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

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Sales Cover Letter Examples and Templates for 2024

Cover Letter Examples
Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

Entry-Level
Senior-level

Sales Text-Only Cover Letter Templates and Examples

Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
Generating more than 110% of my quota for five consecutive quarters
Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

Launching a social media strategy that increased our online presence and grew sales by 15%
Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

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Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror.

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover:

What Makes a Great Sales Cover Letter Example
5 Steps to Writing the Best Sales Cover Letter
3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own .

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

Full Name. Your whole name should sit at the top of the document.
Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

Company Name. Put down the company you're looking to join.
Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

Dear Mr. Johnson,
Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

Dear Sales Department,
Dear Sales Hiring Team,
Dear HR Recruitment Team,
Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role.

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate.

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article.

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

Kind regards,
Respectfully,
Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters.

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with:

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional.

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page.

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle?

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T.

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job.

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume.

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it.

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links.

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager?

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

Write short, concise sentences and remove unnecessary adjectives
Make your paragraphs shorter, or use bullet points to make key ideas stand out
Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

Work experience
Sales experience and sales skills
Communication skills
Time management abilities
Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

Sales Associate Cover Letter 1
Sales Associate Cover Letter 2
Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

Inside Sales Rep Cover Letter 1
Inside Sales Rep Cover Letter 2
Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

Outside Sales Rep Cover Letter 1
Outside Sales Rep Cover Letter 2
Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

Sales Manager Cover Letter 1
Sales Manager Cover Letter 2
Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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Sales Cover Letter Samples & Examples That Worked in 2024

Selling your skills in a sales cover letter is an art. In this hustle-bustle of the sales world, we've got handy tips, success-proven examples, and ready-to-use templates just for you. It's time to skillfully display your accomplishments, showcase your expertise, and strategically position your skills.

Outbound Sales Development Representative at ChowNow Cover Letter Sample

In this comprehensive guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:

Navigating real-world sales cover letter examples
Formatting your sales cover letter the right way
Creating your sales cover letter header and headline
Including personalized information in your sales cover letter
Writing a strong sales cover letter introduction to impress employers
Showcasing your top skills and accomplishments as a sales professional
Using powerful action words in your sales cover letter
Encouraging employers to contact you in your cover letter conclusion
Avoding common pitfalls in a sales cover letter
Pairing your sales cover letter with a resume
Understanding the average salary and job outlook for sales professionals
Finding the best job search resources for sales professionals

Sales intern cover letter example

Why does this intern cover letter sample work?

Strong academic record: The candidate impressively highlights their strong academic record and active participation in extracurricular activities related to the field. This paints a picture of a dedicated, active learner.
Detailed work experience: There's a well-detailed section on the candidate's previous sales internship experience, explained with activities and achievements that is relevant to the position they're applying for.

What could be done better in this cover letter example?

Length and clarity: The cover letter's length is overwhelming and some sentences are over-complicated. Breaking down the long paragraphs into bite-size sections with clear, concise sentences would improve readability.
Personalization: The opening addresses "Recruiters" and could seem impersonal. If possible, finding the name of the hiring manager or specific department to address would be more engaging.
Active language: Although the applicant's achievements are impressive, they could be presented more energetically with active, compelling verbs. Rather than stating tasks completed during the internship, focusing on the impact of those tasks would be more powerful.

Sales coordinator cover letter example

What are the strengths of this cover letter example?

Relevant experience: The candidate effectively presents a strong background in Sales Coordination. Their reference to specific responsibilities paints a picture of a seasoned sales professional.
Academics and language skills: Including academic qualifications and language proficiency is a plus point, it provides essential information about their ability to handle the demands of a sales role.

What aspects could we improve?

Responsibilities over achievements: The candidate describes job responsibilities instead of highlighting achievements or contributions that affected the business positively. It would be better to use bullet points to spotlight impactful accomplishments, rather than responsibilities.
Lack of quantification: The candidate doesn't specify any numbers in terms of sales growth or the successful outcomes of their strategies. This missed opportunity leaves the employer guessing their actual impact.
Active language: The cover letter could use more active language and power words to bring their sales initiatives to life. For instance, instead of 'prepared contracts', using 'spearheaded contract preparation' would sound more dynamic.

Sales lead cover letter example

What makes this cover letter sample effective?

Bulleted achievements: The applicant includes bullet points to detail their achievements rather than responsibilities. Highlighting achievements gives an empirical snapshot of their competence.
Quantification of success: The applicant provides concrete numbers and figures about the results they've achieved, providing a tangible sense of their contribution and success.
Awards and recognition: Mentions of awards and accolades, such as "Sales Lead of the Year," successfully showcase the candidate's recognized performance in previous roles.

Points to work on

Generic salutation: The opening "Dear Hiring Manager" could be more personalized. Addressing a specific contact would create a warmer, more personal opening.
Long paragraphs: Although the letter includes great examples and achievements, the long paragraphs make it slightly more difficult to read. Breaking these down further would improve readability.
Specific skill application: While the letter mentions skills such as tenacity and negotiation, grounding these traits in specific examples within their sales experience could have made the assertions more compelling.

1. Properly format your sales cover letter

Formatting is for a cover letter what presentation is for a product — it sets the first impression and makes it shine amidst the competition. Below are some basic guidelines on how to make your sales cover letter smooth to read and easy to navigate:

Choosing a professional font: Stick to traditional fonts like Times New Roman or Arial and aim for a standard font size between 10 to 12.
Use of white space: Break down your cover letter into distinct sections with clear boundaries and use bullet points where necessary. It makes the letter easier on the eye.
Alignment: Maintain left alignment throughout the document. It gives the letter a professional and streamlined look.
Length: Aim for a one-page document. Your ability to convey important information concisely is a virtue in sales.
Margins: Stick to a 1-inch margin on all sides. Nobody wants text cramped to the edges.
File format: If emailing, save your cover letter as a PDF file to preserve the formatting across various devices.

Remember, a well-formatted cover letter isn't just about making it look nice — it's about making it easy for hiring managers to spot your key selling points.

Let your cover letter write itself — with AI!

2. create an effective sales cover letter header and headline.

Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .

As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.

This task is achieved through the use of a cover letter header and cover letter headline .

Your header comes first, placed at the top of the document, and lists the following:

Your name, along with your contact information including your email, phone number, location, and LinkedIn profile link
The recipient's name and title, as well as the company name and the company's address.

Bad cover letter header example

Mary Allen , Sales Pro [email protected]

Why is it ineffective? This header falls short of professionalism through the use of a too-casual email address and missing key contact information such as phone number, LinkedIn profile, and physical address.

Good example of a sales cover letter header

Mary Allen , Sales Professional (123) 456-7890 | [email protected] | Troy, MI 48098 | linkedin.com/in/mary-allen

To: Peter Sales, Hiring Manager Logans Window Manufacturing, Inc. 1234 Street Address Savannah, GA 31302

Why does this example work? It demonstrates a well-rounded header, providing a professional email address, phone number, address, LinkedIn profile, and clear recipient details. It offers multiple routes of contact and demonstrates attention to detail and personalization.

After you have completed your header, you will then write your cover letter headline .

A headline can serve many purposes, including:

Hooking the reader’s attention
Highlighting the most important points of the letter
Creating separation between the header and main body text

Bad cover letter headline example

Sales Professional Seeking Exciting New Opportunities

Why is it weak? This headline is not awful, but it's generic, self-focused, and doesn’t provide any specific value the candidate brings to the company.

Good cover letter headline example

Sales Professional with a Track Record of 120% Quarterly Target Achievement

Why does it work? This headline catches attention by presenting a concrete achievement that indicates the candidate's capability and dedication. "120% Quarterly Target Achievement" quantifies their performance, making their success tangible and believable.

Selling starts right from the headline. So, ensure it reflects your ability to deliver results, leading the reader down a paper trail of your professional prowess.

3. Include personalized information in your sales cover letter

Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.

The same should go for your professional cover letters . Writing cover letters that are generic and non-specific won't impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.

Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .

Here are 3 examples of personalized sales cover letter greetings

Dear Ms. Jane Doe,
Dear Head of Sales Jane Doe,
Dear Ms. Jane Doe & the Sales Team,

Should your detective skills fall short and the hiring manager's name elude you on LinkedIn, the company website, or any other sources, fret not. You can resort to these general, yet professional, salutations:

General greetings for your sales cover letter

Dear Hiring Manager, Dear [Company Name] Sales Team,

And one more piece of advice: Although "To Whom It May Concern" may seem like a safe fallback, it's often perceived as outdated and impersonal. It can indicate that you didn't make the effort to find the hiring manager's name and makes your cover letter less targeted.

4. Write a strong sales cover letter introduction to impress employers

Just as the opening pitch in a sales meeting can make or break a deal, the introduction of your sales cover letter can decide your career future. The opening lines must pique interest, enticing the reader to venture further.

To make a cover letter introduction strong and compelling, it is essential to include:

A concise summary of your professional history (always include specializations when possible!)
A clear statement on why you are applying for this position
A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)

Bad example of a sales cover letter opening paragraph

I'm writing to apply for the sales position. I've spent many years in sales and I'm now looking for new opportunities. I feel confident that this job aligns with my skills.

Why is this example weak? This opening lacks specificity, fails to provide any measured performance, and seems more self-focused. It also doesn't leverage any connections to the company, making it a forgettable introduction.

Good cover letter introduction example from a sales cover letter

I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.

Why does this opening hit the mark? It delivers a concise yet detailed professional summary, mentions a specific reference, and specifies why the candidate is applying for the role. It's personal, tangible, and sets the stage for demonstrating the candidate's suitability for the role. It certainly is a compelling way to start a sales cover letter.

Find out your resume score!

5. Showcase your top skills and accomplishments as a sales professional

Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.

To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.

As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.

For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.

Here are 6 skills to describe in a sales cover letter

Sales account management
Sales tactics
Product and inventory management
Communication (describe your exact communication style)
Customer service

Skillful highlighting of your sales accomplishments can make your cover letter a persuasive pitch rather than a run-of-the-mill job application. Sequencing your abilities and successes in a logical structure can lend your narrative credibility and appeal.

Here's an example of how to describe an accomplishment in a sales cover letter

As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.

6. Include powerful action words in your sales cover letter

In the sales world, as in your cover letter, words carry a lot of weight. Action words , or verbs, are particularly potent: they paint a vivid picture of you 'in action', showcasing your abilities and achievements in a dynamic and compelling light.

Weaving action words throughout your cover letter can bring your experiences and skills to life , making your case more persuasive. By choosing words that convey energy and initiative, you can create a greater impact, just like a successful sales pitch.

Here's a shortlist of power-packed action verbs for your sales cover letter

Outperformed

Remember, it's not j ust about the words you choose, but the compelling sales story they help you tell. Let these action words lend you the verbal strength to close the deal on your dream job.

7. Build a strong sales cover letter conclusion

Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.

Always include a formal sign-off in your conclusion to show respect and appreciation to the employer.

Bad cover letter conclusion example

Hope to get a response from you soon. Thanks for considering my application. Contact me anytime.

[Applicant Name]

Why does it fall flat? This conclusion lacks enthusiasm and doesn't provide specific contact availability. The tone comes off as indifferent, leaving the employer with a weak impression of the candidate's interest.

Here is an example of a good conclusion from a sales cover letter

It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.

Kind Regards,

Why is this conclusion effective? It reinforces the applicant's eagerness for the role, sets expectations about a follow-up and also provides a window of convenient contact time. It maintains a professional yet enthusiastic tone, showing respect and interest by planning a follow-up. The formal sign-off adds a finishing touch to a well-composed sales cover letter.

8. Avoid common mistakes in your sales cover letter

The trick to perfecting your sales cover letter lies as much in avoiding some common pitfalls as in including all the right elements. Here are a few mistakes you should steer clear of:

1. Being too self-centered: Remember, your cover letter is also about the company and how you can contribute to it.

Bad example: "I am excited to apply to this job as it will be great for my career."
Good example: "I am excited to apply my sales expertise to improve the already stellar performance of your sales team."

2. Leaving a passive closing: A salesperson is proactive. Show them that drive in your closing too.

Bad example: "I'm looking forward to hearing from you."
Good example: "I'm eager to further discuss how I can bring value to your team. I'll follow up on the coming Tuesday."

3. Submitting without proofreading: Typos or grammatical errors can quickly tarnish the impression you're trying to build. Double, or even triple, check before you submit .

4. Rehashing your resume: Your cover letter should complement your resume, not copy it. Use it to tell a story and showcase your strengths.

Bad example: "As stated in my resume, in my previous role, I generated a 50% increase in sales."
Good example: "In my previous role, I pioneered a new sales technique, leading to a 50% uptick in sales."

5. Being too vague: Be specific about your skills and successes. Numbers often speak louder than words in the sales world.

Bad example: "I have a good track record in sales."
Good example: "Over the past two years, I've consistently exceeded my sales targets by at least 20%."

6. Failing to match the company tone: If the company presents itself informally, an overly formal cover letter might feel out of sync. Research the company and adjust your tone accordingly.

7. Not addressing the relevant person: Always try to find a specific contact person. "Dear Hiring Managers" is a last resort, not a first choice of greeting.

Accurate self-presentation is key. So sell yourself just as thoughtfully and passionately as you'd sell a product. With a well-crafted cover letter, you're one step closer to closing the deal on your dream job.

9. Pair your sales cover letter with a resume

Just like a perfectly matched shirt and tie, your sales cover letter and resume make a powerful combination. They have distinct purposes yet complement each other when crafted well.

Here's the difference in a nutshell:

A resume is a factual summary of your skills, experience, and education. It’s a snapshot of your career highlighting the who, what, and where of your professional journey.

A sales cover letter , on the other hand, adds personality to these facts. It’s your opportunity to explain the why and how of your career path. Here, you can tell your story, express motivations, and articulate fit with the company.

Creating a seamless visual experience by using the same design, fonts, and color scheme for both documents is vital. Not only does it provide a sense of cohesion and professionalism, but it also fortifies your personal brand.

Remember, consistency in presentation fosters trust and recognition, both of which are crucial in sales. So, think of your cover letter and resume as a power couple, best when together, yet each holding their own individually.

Use artificial intelligence to create your resume — FAST!

10. average salary and job outlook for sales occupations.

According to the most recent data from the Bureau of Labor Statistics (BLS), the average yearly salary for sales professionals was $35,290 in May 2022. This salary reflects a range of sales roles, from retail sales workers to real estate brokers.

While the overall employment in sales occupations is expected to decline from 2022 to 2032, do note that this doesn't close the door to opportunities. Quite the opposite, in fact. An average of about 1.8 million openings are projected to appear each year within the same period.

While market fluctuations can impact sales job availability, the turnover rate in the industry creates constant new opportunities. Regardless of the changing dynamics, sales professionals who can adapt, upskill, and deliver consistently can definitely find promising opportunities.

11. Top job search resources for sales professionals

The journey to landing or advancing in a sales career can be complex and competitive, but you don't have to navigate it alone. A wealth of resources are available to assist, educate, and inspire you. Here are a few suggestions:

Networking: Engage with sales professionals in your field and broader industry. Utilize platforms like LinkedIn to make connections. Sign up for industry conferences and seminars. You might learn about unadvertised opportunities or gain valuable insights.
Professional organizations: Join a professional body such as The National Association of Sales Professionals . Such organizations often provide training, certifications, and professional development opportunities.
Job websites: Leverage websites specifically designed for sales job seekers like SalesHeads.com and Rainmakers .
Continued learning: Keep expanding your knowledge. Online learning platforms like Coursera , Udacity , and LinkedIn Learning offer sales-specific courses. Remember, in a dynamic field like sales, continuous learning is key.
Industry publications: Subscribe to trade magazines and sales-focused publications like Selling Power and Sales and Marketing Management . These provide industry trends, tips, and success stories to learn from.

Remember, your career in sales is a journey of growth and adaptation. Keep exploring, stay curious, and continuously refine your hitting-the-target skills. Sales is about relationships — and that includes the one you have with the industry itself. Connect with it, learn from it, and let it guide you through your career progression.

Sales Cover Letter FAQ

Do i need to customize my sales cover letter for each job application.

Absolutely. Each job posting will have its own unique requirements and company culture. Customizing your cover letter to reflect those specifics shows the hiring manager that you've done your homework and genuinely care about this specific opportunity.

How can I strike the right balance between professionalism and personality in my sales cover letter?

Start by maintaining a professional tone and language throughout. Then, weave in your personality through real-life examples of your achievements, work ethic, and passion for sales. Remember, you want to come across as a real person, not a robot.

Can I use humor in my sales cover letter?

It depends on the company and role. If your research shows a company with a more informal, fun culture, a touch of tasteful, professional humor might work. However, don't force it. Your main objective should always be to present your skills and experiences effectively.

How should I handle a lack of sales experience in my cover letter?

Focus on transferable skills such as communication, negotiation, customer service, and leadership that are relevant to sales. Include examples of these from non-sales positions or situations. Show eagerness to learn and adapt.

What if I can't find the name of the hiring manager to address my cover letter?

If your research doesn't reveal a specific name, you can use a general but professional salutation. Aim for a title-specific greeting like "Dear Sales Team Hiring Manager" over a generic "To whom it may concern."

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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7 Sales Cover Letter Examples & Writing Guide for 2024

Sales Manager Cover Letter
Sales Cover Letters by Experience
Sales Cover Letters by Role
Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company.

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your sales resume when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your top job skills at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

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Block Format

Copy this text for your sales manager cover letter!

(123) 456-7890 9360 Imaginary Blvd. New York, NY 10001

February 1, 2023

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Dear Mr. Durfey,

As an avid participant in both on-road and off-road hobby biking, I spend my weekends caught up in the thrill of challenging my physical and mental limits when I’m not busy attending to client needs during my day job in sales. While ensuring customer satisfaction drives my career, I have a special place in my heart for sports equipment as experience has shown me that the equipment used really makes the sport. That’s why I’m excited to join Trek Bikes as your next sales manager.

My sporting goods sales management role with Decathlon provided valuable experience bridging the gap between customers and their favored sport, allowing me to equip them with gear to perform their best. My sales team and I successfully developed promotional strategies such as a patronage reward system and a social media discount code campaign that yielded a positive return of 7% in my last year with them. We also maintained customer satisfaction at a consistent rate of 73%, with a CSAT response rate of 49%.

One of my leading roles at Decathlon involved training and evaluating sales employees. While we received plenty of education and support material, I knew that effective management also involved working directly with each employee to empower their sales process better. Using this one-to-one coaching approach, my sales team surpassed expected sales metrics such as customer engagement and sales volume by 5% year over year.

With my sports and sales history and experience in employee management, I believe I can help Trek Bikes in its mission to change the world. I look forward to discussing how my skills and qualifications can help contribute to your organization’s vision of a better future.

Best regards,

Natalie Walton

Enclosures: Resume Application

Why this cover letter works

Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

November 20, 2023

Joseph Young Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Young:

The intersection of outdoor active lifestyles and strategic salesmanship provides an exciting, vibrant landscape. In the heart of this, Columbia Sportswear stands as an unyielding bastion, dressing millions of outdoor enthusiasts worldwide. Fueled by my passion for sales and operational efficiency, I’m eager to contribute my expertise as a sales assistant at Columbia Sportswear.

Most recently, I served as a sales specialist at REI, where I honed my skills in tracking and optimizing sales data using Microsoft Excel. I developed models to forecast sales with an accuracy of about 94%. Subsequently, I implemented targeted marketing and sales strategies that increased revenue by 13% while reducing holding costs.

Prior to REI, I worked as a sales support specialist at Patagonia, also based in Portland. There, I developed proficiency in email marketing platforms such as Mailchimp and Constant Contact, directing campaigns that significantly enhanced customer engagement and fostered an 18% rise in conversions. My ability to connect with customers and understand their preferences contributed considerably to this success.

I began my professional journey as a data entry clerk at The North Face. Here, I dove into database querying, thus refining data extraction for marketing and sales purposes. Through carefully designed SQL queries, we witnessed a time-efficiency increase of about 28%, easing the workload for key decision-makers.

Pairing my enthusiasm for outdoor activities with a career in Columbia Sportswear is an exciting prospect. I’m confident that my combination of data-driven decision-making, effective communication, and customer-centric approach will significantly benefit the sales team. Thank you for considering my application. I’m thrilled about working with the Columbia Sportswear team and I’m available at your earliest convenience for an interview.

For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Pharmaceutical sales cover letter template

Copy this text for your pharmaceutical sales cover letter!

123 Fictional Avenue Las Vegas, NV 89101 (123) 456-7890

Sofia Allen Abbott Laboratories 123 Fictional Lane Las Vegas, NV 89101

Dear Ms. Allen:

In an era where innovative healthcare solutions intertwine with the fast-paced world of sales, it is thrilling to be part of an industry that continually rises to deliver life-changing products. Serving customers while benefiting humanity is my calling and driving force. Nothing could answer my drive more than operating as a medical sales specialist at Abbott Laboratories, a global leader in health technology. With mounting enthusiasm, I look forward to applying my relevant proficiencies within the intricacies of this role.

As a senior medical sales representative for Medtronic, I focused on delivering engaging product demonstrations, leading to a 29% increase in annual product adoption rates. My in-depth knowledge of medical equipment and the ability to communicate complex information helped secure a 33% growth in the local client base within 18 months.

With an extensive background in inventory management, I leveraged advanced tools such as Clear Spider and Fishbowl Inventory as a sales specialist at Rotech. My efficient management of stock levels, procurement, and demand forecasting fostered a 14% reduction in carrying costs and an improvement in overall customer satisfaction.

I have also honed my skills in sales territory mapping and have increased sales by 17% at Capsule. Utilizing BatchGeo and eSpatial, I effectively segmented, prioritized, and engaged with prospective clients and territories, resulting in increased revenue and expanded market presence.

I’m genuinely excited about the prospect of representing Abbott Laboratories as a medical sales specialist, with a drive to exemplify the company’s commitment to innovation and excellence while improving patients’ lives. I look forward to discussing how my skills align with your goals and can help develop a meaningful relationship with your esteemed clientele. Thank you.

Priya Mehta

Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Digital sales representative cover letter template

Copy this text for your digital sales representative cover letter!

(123) 456-7890 7890 Fictional St. New York, NY 10001

Darlene Mendoza, Corporate Sr. Human Resources Manager ProSites Headquarters 38977 Sky Canyon Drive, 2nd Floor Murrieta, CA 92563

Dear Ms. Mendoza,

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

I was also fortunate to receive support from a stellar sales team while at Adobe, where my colleagues and I achieved a 71% sales win rate in my last year. We did so through iterative analysis of our sales performance, where we evaluated each part of the sales process in search of opportunities where we could implement steps that would result in compounding positive growth.

My passion for equipping clients with what they need to excel propels me to seek opportunities to serve them better; I am confident this enthusiasm will help me perform at my best as ProSites’ next digital sales representative. I look forward to discussing this further with you. Thank you for your kind consideration.

Charmaine Lee

Enclosures: Resume Application Google Digital Marketing Certification

You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
Company websites and sales representative job descriptions are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Copy this text for your sales consultant cover letter!

(123) 456-7890 8520 Unreal Avenue New York, NY 10001

Gareth Lloyd, Human Resources Executive Director Morgan Stanley & Co. LLC 1585 Broadway Avenue New York, NY 10036

Dear Mr. Lloyd:

Morgan Stanley’s reputation as one of the top investment management firms in the world precedes it, and I am excited to join its prestigious ranks as an internal sales consultant. My background in investment banking, FINRA Series 7 certification, and status as a CFA charter holder equip me with an intimate understanding of investment management solutions, so I can bridge the gap between clients and what they need to make sound financial decisions.

While at Citibank, I found fulfillment in meeting and exceeding client expectations by equipping myself with the knowledge I would require to effectively tailor my sales approach to their needs. As such, I received the top salesperson award for 2 of the 3 years I spent with the investment sales team.

My sales team and I also successfully streamlined our time spent selling by 7% by measuring and evaluating customer interactions. Our method involved analyzing customer surveys and support tickets to identify areas where we could improve. Correcting these areas in our sales approach and product design allowed us to surpass our target sales quota by 8% in my final year.

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

Samantha Kim

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table.
It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Copy this text for your medical sales cover letter!

123 Fictional Avenue Cincinnati, OH 45202 (123) 456-7890

February 15, 2024

Alexander Harris Procter & Gamble 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

My career path, fueled by a passion for biotechnology and a fascination with the transformative power of bioinformatics, uniquely positions me for this role. Procter & Gamble’s work in the biotech sphere has always been a source of inspiration for me, and the prospect of contributing to such a team is incredibly exciting.

In my previous role as a quality control analyst at Smithfield BioScience, I successfully implemented a new bioinformatics protocol that led to a 27% cut down in product recalls – maintaining the company’s high-quality standards. Additionally, I was a part of a team dedicated to streamlining our biocompatibility assessment process, shrinking costs by $14,682.

My role at Kurome Therapeutics included leveraging my bioinformatics skills to inform our sales strategies. By analyzing market trends and customer data, I helped tailor our sales approach, contributing to a 7.4% rise in sales revenue. This data-driven strategy was instrumental to discover new market opportunities and optimize our product portfolio for diverse client needs.

My experience extends to leading a small team in the quality assurance department at Endpoint Clinical. Here, I oversaw a project that improved product reliability by 39%, as evidenced by rigorous testing and customer feedback. My team’s dedication and my leadership in this project were crucial in elevating our department’s performance, directly impacting customer satisfaction and repeat business.

I am eager to bring my blend of technical acumen, sales prowess, and a proven track record of driving growth to Procter & Gamble. I believe that I am ready to make a meaningful impact on your sales team.

Sophia Silva

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Copy this text for your car sales cover letter!

123 Fictional Avenue Orlando, FL 32802 (123) 456-7890

Scarlett Wright Classic Honda 123 Fictional Lane Orlando, FL 32802

Dear Ms. Wright:

With a profound interest in automotive innovation and a commitment to sustainable practices, I have dedicated my career to becoming an expert in this field. This journey has not only been a professional pursuit but also a personal passion, as I am deeply invested in building a more environmentally conscious automotive industry.

During my tenure at AutoNation Acura North Orlando, I administered a unique campaign to promote fuel-efficient models, which led to a 34% growth in sales of hybrid and electric vehicles within a year. My strategy was rooted in extensive customer education about the long-term financial and environmental benefits of these models.

At Orlando INFINITI, my role transcended traditional sales. The initiative was all about educating customers on the environmental impact of their vehicle choices, emphasizing the importance of emissions reduction. This campaign, coupled with my in-depth knowledge of fuel efficiency, gained a notable 23% uplift in sales of eco-friendly models.

Additionally, my expertise extends to trade-in evaluations, where I developed a transparent assessment process at Greenway Ford. This process was appreciated by customers for its fairness and clarity, leading to a 19% surge in trade-in transactions.

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team and to further discuss how I can support Classic Honda’s goals. Please reach me by email or in person whenever it is convenient.

Aiden Mitchell

Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Sales consultant resume example with 2+ years of experience

Outsell Your Competition with Your Sales Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package.

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression.

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The format of your resume works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job.

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned.

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details.

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application.

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company.

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Group of 4 colleagues work on yellow laptops around large screen to outline sales cover letter

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements.

How to start a sales cover letter

Your contact info: If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date: Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address: In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting: First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working.

Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body: Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

Formatting: The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading.

Opening paragraph: Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like:

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field.

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try:

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3: The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application.

Closing paragraph: You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad:

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration.

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

How to end a sales cover letter

Signature: This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name.

Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink.

Enclosure(s): The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description.

Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect.

Snag Your Next Sales Role with a Selling Resume

Horse runs with yellow envelope in mouth to deliver sales resume and cover letter

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to check your resume or use a free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and resume tips will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

17 Professional Sales Cover Letter Examples for 2024

Your sales cover letter must immediately highlight your top sales achievements. Make sure these feats stand out to catch the hiring manager's eye. Relate your experience directly to the job requirements. Demonstrate how your skills will translate into success for their company.

All cover letter examples in this guide

Software Sales

Solar Sales

Jewelry Sales

Door To Door Sales

Enterprise Sales

Executive Sales

Inside Sales

Outside Sales

Phone Sales

Luxury Sales

Furniture Sales

Construction Sales

Cover Letter Guide

Sales Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Cover Letter

Key Takeaways

Navigating the job application process, you've likely realized a compelling sales cover letter is essential to accompany your resume. It's not just a formality; this document is your chance to showcase a standout achievement that defines your professional success. Crafting this narrative can be tricky; you want to blend formality with originality, avoiding tired clichés. Keep it concise, one page only, to ensure every word counts. Let's explore how you can articulate your proudest moment and make a lasting impression.

Personalize your sales cover letter and get inspired by other professionals to tell a compelling story;
Format and design your sales cover letter to make an excellent first impression;
Introduce your best achievement in your sales cover letter to recruiters;
How to make sure recruiters get in touch with you, using your sales cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your sales resume and get ready to forward your job application in a flash.

If the sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

Sales resume guide and example
Senior Sales Associate cover letter example
Senior Account Executive cover letter example
Customer Support Specialist cover letter example
Liquor Store Manager cover letter example
Entry-Level Customer Service cover letter example
SaaS Account Executive cover letter example
Technical Sales Representative cover letter example
Business Analyst Retail cover letter example
Sales Director cover letter example
Customer Relations Manager cover letter example

Sales cover letter example

PAYTON WEBSTER

Los Angeles, CA

+1-(234)-555-1234

[email protected]

Referencing past successes and quantifiable achievements, such as increasing inbound success rates by 30%, positions the candidate as result-oriented and data-driven—an essential aspect for roles in sales.
Personalizing the cover letter by mentioning the company's portfolio and their market position shows the candidate's initiative in understanding the company they are applying to, indicating a genuine interest in the role and the company.
Highlighting top performance in previous roles, like being in the top 5% of sales professionals, emphasizes the applicant's competitive edge and their potential to be a high achiever in the new role.
Including a recognized professional certification (CSP – Certified Sales Professional) immediately validates the candidate's expertise and dedication to professional development within the field of sales.

The format of your sales cover letter: structure, fonts, margins, and more

Your sales cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales cover letter:

Use the same font in your sales cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
Our cover letter builder follows industry standards for your sales cover letter formatting - with a one-inch margin, surrounding your content.
Always export your sales cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales cover letter

Header: Includes your name, contact information, and the date, establishing your professional identity and making it easy for the recruiter to reach you.
Greeting: Addresses the hiring manager by name, demonstrating that you’ve done your research and are personally invested in the position.
Introduction: Briefly introduces you and highlights your enthusiasm for the role, setting the tone for a persuasive pitch tailored to sales.
Sales Experience and Achievements: Showcases your relevant sales background, numerical accomplishments, and key wins, emphasizing your proven ability to drive results and revenue.
Closing and Call to Action: Politely wraps up the letter, restating your interest, and indicates your desire for a personal interview, while subtly urging the recruiter to take the next step.

Key qualities recruiters search for in a candidate’s cover letter

Proven track record of meeting or exceeding sales targets: Demonstrates the ability to deliver results and generate revenue.

Excellent communication and interpersonal skills: Essential for building relationships with clients and effectively presenting products or services.

Strong negotiation and closing abilities: Showcases the capability to persuade and finalize sales, crucial for driving business success.

Customer-focused approach: Indicates understanding of customer needs and the importance of customer satisfaction in sales retention and growth.

Resilience and adaptability: Reflects the capacity to handle rejection and adapt to different sales situations or market changes.

Experience with CRM software and sales reporting tools: Displays technical aptitude and the ability to analyze sales data to inform strategies and improve performance.

How to personalize your sales cover letter greeting

Before you start writing your sales cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your sales cover letter salutation .

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

List of salutations you can use

Dear Hiring Manager,
Dear [Company Name] Team,
Dear [Department Name] Team,
Dear [Mr./Mrs./Ms.] [Last Name],
Dear [Job Title] Hiring Committee,
Dear Human Resources Director,

Your sales cover letter intro: showing your interest in the role

On to the actual content of your sales cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

Company culture;
Growth opportunities;
Projects and awards the team worked on/won in the past year;
Specific technologies the department uses.

When writing your sales cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the body of your sales cover letter

Now that you've got your intro covered, here comes the heart and soul of your sales cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your sales resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

covers job-crucial skills;
can be measured with tangible metrics;
shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Time to wrap up your sales cover letter

Writing the closing paragraph of your sales cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your sales cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Is it beneficial to mention that you have no experience in your sales cover letter?

Lacking professional experience isn't the end of the world for your sales cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Your sales cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

Chose no more than one achievement, which you'd be talking about in the body of your sales cover letter, by focusing on skills and outcomes;
Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales cover letter greeting;
Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
Close your sales cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Sales cover letter examples

Explore additional sales cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

Content tailored to the job posting you're applying for
ChatGPT model specifically trained by Enhancv
Lightning-fast responses

How to Answer "What Motivates You?" Interview Question (With Examples)

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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Manager cover letter using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

What To Know About Writing A Job-Winning Sales Manager Cover Letter
The Best Skills To Include On A Sales Manager Cover Letter

How To Address A Sales Manager Cover Letter

3 Sales Manager Cover Letter Examples

The 8 Best Sales Manager Cover Letter Templates

3 tips for writing a job-winning sales manager cover letter.

Here's the step-by-step breakdown:

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies love candidates with strong interpersonal and problem-solving skills to drive sales growth and client satisfaction. They also look for individuals with excellent communication abilities to convey information clearly and concisely.

Companies also appreciate candidates proficient in sales management software and tools for client engagement, support, and resolution. Lastly, a proactive approach and attention to detail are essential for effective sales management and client service.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager cover letter:

Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Manager job you are interested in!
Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's sales strategies and the market, and tie this up with your skills, demonstrating how they align with their needs.
Highlight your skills: Showcase your most relevant skills for the role, such as Client Engagement, Support, Resolution, and more.
Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager cover letter.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

Communication
Prospecting
Collaborative
Development

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

Open a copy of your updated Sales Manager cover letter
Open a copy of your target Sales Manager job description
In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Example of Starting A Cover Letter With The Hiring Manager's Name

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

Example of Starting A Cover Letter With The Team & Company

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Manager roles:

Sales Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Manager Cover Letter Example #1 - Traditional Background

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to a Sales Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Manager Cover Letter Example #2 - Non-Traditional Background

Sales Manager Cover Letter Example #3: Senior Sales Manager

Our third example highlights a candidate applying for a Senior Sales Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

Head to CoverBuild.io
Select the “2 Minutes” option to have AI write your cover letter
Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note: I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

The customer satisfaction you helped improve
The increase in customer retention you helped achieve
The feedback you helped gather and act upon

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

Quality Impacts Perceived Value - Car Example

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager cover letter:

Start with a proven cover letter template from CoverBuild.io
Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
Start your cover letter with a personalized greeting for the hiring manager or team name
Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
Use a tool like Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Simple Cover Letter

Cover letter maker.

Looking for an effective way to make a strong impression on potential employers? Our guide to Simple Cover Letter Examples provides you with clear and concise templates that you can easily adapt to fit your needs. Whether you’re a seasoned professional or just starting out, these examples will guide you through crafting a cover letter that showcases your skills and experiences. Learn how to use these simple examples to open doors to new career opportunities!

What is the Best Example of Simple Cover Letter?

A simple cover letter should be clear, concise, and targeted towards the specific job you’re applying for. Here’s a universally applicable example:

Dear [Employer’s Name],

I am writing to apply for the [Job Title] position at [Company Name] as advertised. With my strong background in [Relevant Field or Skills], I am confident that I would be a strong fit for this role.

At [Previous Company or Role], I [describe a key achievement or responsibility that showcases relevant skills]. I am keen to bring this level of commitment and drive to [Company Name].

Thank you for considering my application. I look forward to the possibility of discussing this opportunity further.

Sincerely, [Your Name]

This cover letter is succinct, direct, and focuses on relevant experience and skills. Remember, the best simple cover letter is one that is tailored to the job description and highlights your unique qualifications.

Size: 24 KB

Free Simple Cover Letters to Copy & Paste

1. simple cover letter for beginners example.

Navigate the job market with ease using our beginner-focused cover letter, designed to highlight foundational skills and an eagerness to learn.

As a motivated individual stepping into the professional world, I am interested in the [Job Title] role at [Company Name]. My academic experiences and enthusiasm for [Industry or Field] make me a strong candidate.

I am eager to apply my knowledge in a practical setting, learn from experienced professionals, and contribute to your team. I appreciate your consideration and look forward to discussing this opportunity further.

Simple Cover Letter for Beginners Example

2. Simple Cover Letter for a Company Example

Tailor your application to the company of your dreams with our succinct cover letter, emphasizing alignment with corporate values and goals.

I am excited to apply for the open position at [Company Name], a company I have long admired for its [mention something you appreciate about the company]. I believe that my [mention relevant skills or experiences] align well with your team’s needs.

I am confident that I can contribute positively to your company, and I am eager to bring my skills to your team.

Simple Cover Letter for a Company Example

Size: 23 KB

3. Simple Cover Letter for any position Example

Display your versatility with our universal job cover letter example, crafted to showcase skills relevant across various roles.

I am eager to bring my unique set of skills and experiences to any role within your organization. Having worked in diverse roles, I have developed a versatile skillset and an adaptable mindset.

My passion for excellence, combined with my ability to collaborate and adapt, would make me a valuable addition to your team.

Simple Cover Letter for any position Example

4. Simple Cover Letter for Students Example

Dive into the professional realm with our student-centric cover letter , emphasizing academic achievements and extracurricular involvement.

As a dedicated student studying [Your Major], I am excited to apply for the [Job Title] position at [Company Name]. I am keen to apply the knowledge I have gained in my coursework to a real-world setting.

My academic achievements, coupled with my involvement in [mention any relevant clubs, organizations or jobs], have prepared me well for this role.

Simple Cover Letter for Students Example

Size: 25 KB

5. Simple Cover Letter for Internship Example

Propel your learning journey with our internship cover letter , underscoring a keen desire for hands-on experience and growth.

I am writing to express my interest in the internship opportunity at [Company Name]. I am currently pursuing a [Your Degree] in [Your Major], and I believe this internship aligns perfectly with my academic and career goals.

I am excited about the opportunity to learn from experienced professionals and contribute to your team.

Simple Cover Letter for Internship Example

6. Simple Cover Letter for General Worker Example

Highlight your adaptability and dedication with our general worker cover letter, tailored for those with diverse skill sets.

I am interested in the General Worker position at [Company Name]. With my diverse skill set, physical stamina, and dedication to quality work, I am confident in my ability to perform tasks efficiently and meet your team’s standards.

My experiences in similar roles have honed my ability to follow instructions, work as part of a team, and complete tasks to a high standard.

Simple Cover Letter for General Worker Example

7. Simple Cover Letter for Data Entry Example

Showcase your precision and efficiency with our data entry cover letter, emphasizing attention to detail and proficiency in various software.

I am applying for the Data Entry position at [Company Name]. I possess excellent typing skills, attention to detail, and the ability to maintain high levels of accuracy, all crucial for successful data entry.

In my previous role, I consistently met and exceeded productivity goals while maintaining data integrity. I am eager to bring this dedication to your team.

Simple Cover Letter for Data Entry Example

8. Simple Cover Letter for Job Application Example

Apply with confidence using our basic job application cover letter , spotlighting core competencies and professional dedication.

I am writing to apply for the [Job Title] position at [Company Name]. My [mention number of years of experience or relevant skills] make me an excellent fit for this position.

I believe that my unique experiences and passion for [mention something related to the job or industry] would make a positive impact on your team.

Simple Cover Letter for Job Application Example

9. Short & Simple Cover Letter Example

Convey your credentials swiftly with our short cover letter , perfect for making a lasting impression in seconds.

I am interested in the [Job Title] position at [Company Name]. With my [mention key skills or experience], I am confident in my ability to contribute to your team.

I look forward to potentially discussing this opportunity further.

10. Simple Cover Letter for Job Vacancy Example

Elevate your candidacy for any open role with our job vacancy cover letter, stressing alignment with the specific position’s needs.

Upon learning of the job vacancy for the [Job Title] role at [Company Name], I was eager to submit my application. I am confident that my [mention key skills or experiences] align with the requirements of this role.

I am excited about the possibility of contributing to your team and achieving your company’s goals.

Simple Cover Letter for Job Vacancy Example

Size: 188 KB

11. Simple Cover Letter for Customer Service Example

Engage potential employers with our customer service cover letter , highlighting your commitment to stellar client interactions and problem-solving.

I am writing to apply for the Customer Service role at [Company Name]. My experience in customer-facing roles, combined with my communication skills and problem-solving abilities, makes me a strong candidate for this position.

In my previous role, I consistently provided high-quality service, resolving customer issues effectively and building strong customer relationships.

Simple Cover Letter for Customer Service Example

12. Simple Cover Letter for First Job Example

Jumpstart your career with our first job cover letter, focusing on enthusiasm, potential, and readiness to contribute.

As a highly motivated individual, I am eager to apply for the [Job Title] role at [Company Name] as my first formal employment. Although I lack formal work experience, I have developed strong [mention relevant skills] through [mention relevant academic or extracurricular activities].

I am excited about the possibility of contributing to your team and gaining practical experience in the workforce.

Simple Cover Letter for First Job Example

13. Simple Cover Letter for Fresh Graduate Example

Stand out as a recent graduate with our fresh graduate cover letter , spotlighting academic accomplishments and readiness for the professional sphere.

As a recent graduate from [Your University Name] with a degree in [Your Major], I am excited to apply for the [Job Title] position at [Company Name]. My academic background, combined with my enthusiasm for [mention something related to the job or industry], makes me a strong candidate for this role.

I am keen to bring my knowledge, skills, and passion to your team.

Simple Cover Letter for Fresh Graduate Example

14. Simple Cover Letter for Entry Level Example

Begin your career trajectory with our entry-level cover letter, emphasizing transferable skills and a growth mindset.

I am writing to apply for the Entry Level [Job Title] role at [Company Name]. Although I am new to the field, I have a strong academic background in [relevant field], and I am eager to apply what I have learned in a practical setting.

My ability to learn quickly, adapt, and contribute would make me a valuable addition to your team.

Simple Cover Letter for Entry Level Example

15. Simple Cover Letter for Teacher Example

Illuminate your passion for education with our teacher-focused cover letter , underscoring pedagogical strategies and classroom management prowess.

I am applying for the Teacher position at [School Name]. With my educational background in [mention your major or teaching area] and my experience in teaching [mention grade levels or subjects you’ve taught], I am confident in my ability to contribute positively to your school.

I am passionate about education and dedicated to fostering a positive learning environment for students.

16. Simple Cover Letter for Nursing Example

Highlight your compassion and medical knowledge with our nursing cover letter , tailored to showcase care delivery and patient rapport.

I am interested in the Nursing position at [Healthcare Facility Name]. With my nursing degree and experience in providing compassionate care, I am confident in my ability to contribute to your healthcare team.

I am committed to delivering high-quality patient care and look forward to the possibility of working at your esteemed facility.

17. Simple Cover Letter Format Example

Navigate the basics of cover letter writing with our format guide, offering a clear structure that can be adapted for various roles.

I am writing to apply for the [Job Title] role at [Company Name]. My unique blend of experiences and skills makes me a suitable candidate for this position.

In my previous role at [Previous Company], I [mention a significant achievement or responsibility]. I am eager to bring this dedication and professionalism to your team.

How to Use Simple Cover Letter?

Step 1: choose the appropriate example.

Based on the type of job you’re applying for, the industry, your experience level, and other specific circumstances, select the cover letter example that best fits your situation. The key is to choose a template that allows you to highlight your strengths and personal experiences.

Step 2: Personalize the Content

Once you’ve chosen a example, replace the placeholders with your information. This includes the employer’s name, your name, the company name, job title, your educational background, previous work experiences, and any relevant skills or achievements. The goal is to make the cover letter as personalized and specific as possible.

Step 3: Tailor to the Job Description

Review the job description carefully and tailor your cover letter to match the requirements. Highlight how your skills and experiences make you a suitable candidate for the position. Use keywords from the job description to show the hiring manager that you’re a perfect fit for the role.

Step 4: Proofread and Edit

Before sending the cover letter, take the time to proofread it for any spelling or grammatical errors. Also, make sure the letter flows well and is free of any awkward phrasing. Consider having a friend or mentor review it for a fresh perspective.

Step 5: Send Your Cover Letter

Finally, attach your cover letter to your job application as instructed in the job posting. This could mean attaching it as a separate document, or pasting it into the body of an email or a form on the company’s website. Always follow the employer’s instructions for submitting your cover letter to ensure it reaches the right person and isn’t overlooked.

Remember, a cover letter is your opportunity to make a strong first impression on a potential employer. By selecting the right template, personalizing it, tailoring it to the job description, and carefully proofreading it, you can make your application stand out from the rest.

Text prompt

Instructive
Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.

5 Healthcare Cover Letter Examples (And Tips on How To Write Yours!)

You're in the first stage of applying for your dream job in the healthcare industry, competing with hundreds of others for that one spot. A well-crafted healthcare cover letter can make all the difference. It's your opportunity to showcase your skills, experience, and passion for the role you’re applying for.

But how do you write a cover letter that stands out? In this article, we'll walk you through the key steps and provide cover letter examples for healthcare jobs of all kinds. Whether you're an experienced professional or just starting out, this guide will help you craft a compelling cover letter.

What is a cover letter?

A cover letter is a one-page document that typically accompanies your resume when you apply for a job. Its primary purpose is to introduce yourself to the hiring manager, highlight your qualifications, and explain why you’re a good fit for the role. It should complement your resume by providing additional context and showcasing your personality and enthusiasm for the job.

Put that cover letter know-how to work—check out these amazing healthcare jobs on The Muse and land your next interview »

Length, main topics, and key aspects of a cover letter

A good cover letter should be concise, typically no longer than one page. Here are the key elements to include when writing a cover letter:

Header: Including your contact information, the date, and the employer’s contact information.
Salutation: Avoid generic greetings and try to address the hiring manager by name if possible. (Check out these seven ways to address your cover letter that aren't “To Whom It May Concern.” )
Introduction: In the cover letter introduction, mention the job you’re applying for and a brief overview of why you’re interested in the role.
Body : In a paragraph or two, highlight your relevant skills, experiences, and accomplishments. Use specific examples to demonstrate you comply with all the job requirements.
Conclusion: Reiterate your enthusiasm for the position, thank the hiring manager for their time, and express your genuine interest in an interview.

Cover letter for healthcare jobs: Tips for standing out

These simple recommendations for writing a cover letter for healthcare could make or break your chance to get that job and make you stand out from other candidates.

Personalize your cover letter for each specific job and company

Start by addressing the hiring manager by name—you can usually find it in the job listing or on the company's website. (Here are three totally appropriate ways to find—and reach out to—the hiring manager .)

Mention specific details about the company, such as its mission, values, or recent achievements, to show that you’ve done your research. This approach not only conveys your enthusiasm but also highlights how well you align with the company’s culture and goals, helping you stand out as a dedicated candidate.

Tailoring your cover letter in this way demonstrates that you are genuinely interested in the position and not just sending out generic applications.

Use keywords from the job description

Job descriptions often contain specific keywords and phrases that reflect the skills, qualifications, and experiences the employer is seeking. Incorporating these keywords into your cover letter can significantly improve your chances of catching the hiring manager’s attention and passing through any Applicant Tracking Systems (ATSs) that scan for relevant terms.

Carefully review the job posting and identify the most important keywords, then weave them naturally into your cover letter. This not only shows that you have the qualifications they are looking for but also demonstrates your attention to detail and ability to follow instructions. (Need help? Here's how to read a job description the right way .)

Express your suitability for the role with facts and specific knowledge

Backup your claims with concrete facts and specific examples from your past experiences. Rather than making broad statements about your skills, provide detailed anecdotes that highlight your accomplishments and the impact you’ve had in previous positions.

For instance, if you’re applying for a nursing position , you might describe a situation where you successfully managed a critical patient case or implemented a new protocol that improved patient care. Quantifiable achievements , such as “Increased patient satisfaction scores by 15%,” can make a strong impression and provide clear evidence of your capabilities.

Show your passion for the healthcare industry and the specific role

Passion can be a powerful differentiator in your cover letter. Conveying your genuine enthusiasm for the healthcare industry and the specific role you’re applying for can help set you apart from other candidates. Explain what motivates you to work in healthcare and why you are particularly drawn to the role and the organization.

Share any personal experiences or stories that inspired your career choice and illustrate your commitment to making a difference in patients' lives. This emotional connection can resonate with hiring managers and demonstrate that you are not just looking for a job, but are truly dedicated to the field.

Proofread carefully to avoid any spelling or grammatical errors

A cover letter with spelling or grammatical errors can be a red flag for some hiring managers because it undermines your professionalism and attention to detail—two crucial qualities necessary to succeed in the healthcare industry.

After writing your cover letter, take the time to proofread it carefully. Read it out loud to catch any awkward phrasing or missed errors, and consider using a writing assistance tool like Grammarly to help identify mistakes.

It can also be beneficial to have a friend or colleague review your cover letter to provide a fresh perspective. Ensuring that your cover letter is error-free demonstrates your meticulousness and commitment to presenting yourself in the best possible light.

Cover letter examples: Healthcare roles

There are different types of jobs and scenarios that might require you to write in a specific tone or include additional information. Below are five free cover letter examples healthcare professionals can use when applying for a job in this industry.

1. Cover letter example: Healthcare Assistant (entry-level)

Dear [Hiring manager’s name],

I am thrilled to apply for the healthcare assistant position at [Company name]. As a recent graduate with a degree in [Relevant field], I am eager to begin my career in healthcare and contribute to your team’s success.

During my studies, I completed internships at [Previous internship place], where I gained hands-on experience in patient care, record keeping, and working closely with healthcare professionals. My passion for helping others, combined with my strong communication skills and attention to detail, make me a strong candidate for this role.

I am excited about the opportunity to provide compassionate care to patients at [Company name]. Thank you for considering my application.

[Your name]

Find healthcare assistant jobs here on The Muse

2. Cover letter example: Healthcare Nursing (experienced)

I am writing to express my interest in the Registered Nurse position at [Company name]. With over [Number] years of experience in [Specialty], I have developed a comprehensive skill set that includes patient care, medication administration, and patient education.

In my current role at [Current employer], I manage a busy unit, ensuring that patients receive high-quality care and support. I am particularly impressed with [Company name]’s commitment to [Specific value or mission], and I am excited about the opportunity to contribute to your team.

I look forward to the possibility of discussing how my background, skills, and certifications align with the needs of [Company name].

Find healthcare nursing jobs here on The Muse

3. Cover letter example: Healthcare Administrator

I am excited to apply for the Healthcare Administrator position at [Company name]. With a Master’s degree in Healthcare Administration and over [Number] years of experience in healthcare management, I am confident in my ability to oversee and improve healthcare operations.

At [Current or previous employer], I successfully managed [Specific department or team], implementing policies that improved patient care and operational efficiency. I am drawn to [Company name]’s innovative approach to healthcare and am eager to bring my leadership skills to your organization.

Thank you for considering my application. I look forward to discussing how I can contribute to your team.

Find healthcare administrator jobs here on The Muse

4. Healthcare cover letter with no experience

I am writing to express my enthusiasm for the [Job title] position at [Company name]. Although my background is in [Different field], I am eager to transition into healthcare and believe that my skills in [ Transferable skills ] will be beneficial in this role.

In my previous position at [Previous employer], I [Describe relevant experience]. I am particularly attracted to this opportunity at [Company name] because of [Specific reason Related to the company or role].

I am excited about the prospect of bringing my skills and passion for helping others to the healthcare industry. Thank you for considering my application.

5. Cover letter for healthcare job in IT

I am applying for the Healthcare IT Specialist position at [Company name]. With a background in IT and [Number] years of experience in healthcare technology, I am adept at managing electronic health records, ensuring data security, and supporting healthcare providers with IT solutions.

At [Current or previous employer], I implemented [Describe an achievement, for instance, a new EHR system that improved data accuracy and accessibility], resulting in better patient outcomes. I am excited about the opportunity to contribute to [Company name] and support its mission of providing excellent patient care through innovative technology.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Healthcare cover letter template

Still need help structuring yours? Here’s a template for an application letter for health worker role to get you started:

[Your address]

[City, State, ZIP Code]

[Your email address ]

[Your phone number ]

[Employer’s name]

[Company name]

[Company address]

Dear [Hiring manager ’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job posting]. With my background in [Your field or major skills], I am confident in my ability to contribute effectively to your team.

In my previous role at [Your previous company], I [Briefly describe your key responsibilities and accomplishments]. I have developed strong [Relevant skills] and have a proven track record of [Specific achievements]. I am particularly drawn to this opportunity at [Company name] because of [Specific reason related to the company or role].

I am excited about the opportunity to bring my expertise in [Your specialty] to [Company name] and help provide excellent care to your patients. Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and certifications will be an excellent match for your team.

Key takeaways

Healthcare cover letters differ from other cover letters due to the unique nature of the work. If you are applying for a job in this industry, typically you must highlight your ability to provide compassionate care and support to patients.

Also, emphasize your ability to work collaboratively with other healthcare professionals and showcase your meticulous attention to detail, which is crucial in healthcare settings.

Illustrate your experience and commitment to providing high-quality patient care. And, if you are writing a cover letter for a hospital job with no experience, don’t stress! Everyone started somewhere. Follow our recommendations to make your cover letter shine as much as everybody else's.

If you are wondering how to write an application letter to a hospital as a nurse, assistant, IT specialist, or any other healthcare role, base it on our five medical cover letter examples and tips for crafting a compelling healthcare cover letter. Good luck, and remember that your cover letter is your chance to make a lasting first impression!

How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Published: July 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size.

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power.

Read on to hear my tactics for ending a sales email.e

Download Now: 25 Sales Email Templates [Free Access]

Table of Contents

Best Practices for Ending Your Email

How to close a sales email, closing statements to end your email, write closing statements that don’t close doors.

When I wrote sales email calls-to-action, I learned that weak closing statements like “Let me know if you have any questions” produced poor outcomes. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In fact, they were almost as poor as weak openings ).

Personalized offers that aligned with my company’s unique selling proposition (USP) tended to be the best way to wrap up my emails and generate positive campaign outcomes.

There are a limited number of times that you can email a client or prospect before it becomes intrusive. Closing statements are your best chance to impress upon the reader that they should contact your sales team, register for your event, or take advantage of a promotional offer.

quote about why closing statements in emails matter

Closing email statements are a moment of truth for your prospect to feel valued and motivated. Make it clear what you want the reader to do next and what is in it for them if they accept your offer.

Your closing statement is critical to influencing prospects to either:

Put other priorities on hold immediately and follow your call-to-action instructions.
Close the email and leave it to consider later – or worse – toss it in the digital trash bin.
Be so inspired by your email that they contact a competitor that offers similar products or services.

It’s clear which outcome to aim for of those three, so let’s dig into some best practices for how to do it.

25 Free Sales Email Templates

Save time, find new ways to reach out to prospects, and send emails that actually convert.

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Full Email Sequence

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Here are some takeaways you can use to craft compelling sales email closing statements.

Be clear and concise about what you want your customers to do next.

Calls-to-action shouldn’t be up to interpretation. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience.

Don’t make several claims or offers in your closing statement that might overwhelm the reader. Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call. You can leverage the first offer acceptance into more yeses down the road.

Create a sense of urgency.

Limit the timeframe within which your customer must act on your offer or use scarcity as an incentive for the prospect to act. Give them just enough time to address other urgent items on their calendar.

Make it clear how your offer benefits the prospect.

I’ll never forget what a sales trainer named Marty Nuckles once told me: Every prospect or customer’s favorite radio station is WIIFM: What’s In It For Me.

Your closing statement should clarify what they stand to gain professionally from your offer, or at least what their company stands to gain by accepting your offer and buying your products or services.

Share proof your offer is what you claim.

Case studies and testimonials are a great way to end your email and ease any concerns your prospect or customer might have that taking you up on your offer is risky or won’t deliver the rewards you claim.

best practice for ending your sales email

Don't forget to share this post!

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Outline your company's sales strategy in one simple, coherent plan.

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IMAGES

Best Sales Cover Letter Examples [How to Write]
Sales Cover Letter: Examples & Ready-To-Use Templates
Sales Cover Letter Sample (with writing guide)
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
Example Cover Letter for Sales
Download Free Retail Sales Associate Cover Letter Example > Retail

VIDEO

Cover letter for job application 2024
How to Write a Cover Letter for a Job
The Ultimate Sales Letter Copywriting
Sales letter writing format || ##college level || WELL EXPLAINED IN HINDI
LETTRE DE MOTIVATION, EMPLOI ET RECRUTEMENT #job #jobsearch #recrutement
Best Copywriting Sales Letter Format [with Sample]

COMMENTS

Sales Cover Letter Example and Template for 2024
Using numerical data in your cover letter can show a hiring manager evidence of your skills. When you describe your previous sales experience, include data that shows your success in the role. This data can emphasize the value you might bring to the organization. 2. Relate your skills to the position and company values.
Sales Representative Cover Letter Example and Template for 2024
2. Introduce yourself. In the first paragraph of your cover letter, introduce yourself and state the sales position for which you're applying. Express enthusiasm to show employers your interest in the role. For example, you may write that you're excited to apply for the company's open sales representative position.
Persuasive Sales Cover Letter Examples & Templates
Here's a template for the middle of your sales representative cover letter: Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects' needs. Grew customer base by 15% through driven and motivated networking, outreach and follow-ups.
Sales Cover Letter Example & Tips
Sales cover letter template. Finally, here's a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs: Today's Date. Hiring Manager's Name. 123 Company Address. Company's City, State, Zip Code. (xxx) xxx-xxxx. [email protected].
15 Sales Cover Letter Examples for Different Roles
10 Short sales cover letter examples. 1. Sales cover letter example for cold prospecting. 2. Sales cover letter example for referral mention. 3. Sales cover letter example for job posting response. 4. Sales cover letter example for expressing industry knowledge.
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
Sales Cover Letter Example. Why It Works. This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.
Sales Cover Letter Examples, Templates and Writing Tips
Let's check out two salesperson cover letter examples to start things off: 1. Sales Cover Letter Examples. Let's have a look at Melvin. Melvin's the oldest of the Rios siblings, 5-foot-9, and an expectant father. But—the lead-in to capture the director of sales' attention needs more.
How to Write a Sales Cover Letter (With Examples)
Be convincing and honest and reflect on your understanding of the requirements of the job. Related: How to write a sales associate resume (with examples) 4. Talk about why you're an ideal candidate. Once you've convinced the cover letter's recipient that you want the job, you can talk about why they ought to hire you.
Sales Cover Letter Examples and Templates for 2024
A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer's hiring needs. The following advice and examples show what to include in your cover letter so it's optimized for each job application. 1. Heading.
Sales Cover Letter Example for 2024 (w/ Templates!)
Top ↑ Sales Cover Letter Example 5 Steps for the Perfect Sales Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.
How to Write a Sales Cover Letter (Examples & Templates) for All Sales
Here are a few excellent samples: Outside Sales Rep Cover Letter 1; Outside Sales Rep Cover Letter 2; Outside Sales Rep Cover Letter 3; Sales Manager Cover letter. Whether you're already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff.
Sales Cover Letter: Examples & Ready-To-Use Templates
Sales Representative CV. Account Manager CV. Sales Manager CV. Let's check out two salesperson cover letter examples to start things off: 1. Sales Cover Letter Examples. Let's have a look at Melvin. Melvin's the oldest of the Rios siblings, 5-foot-9, and an expectant father. But—the lead-in to capture the director of sales' attention ...
Sales Cover Letter Samples & Examples 2024
Good cover letter introduction example from a sales cover letter. I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr.
Sales Cover Letter Examples (With How-to Step Guide)
Sales cover letter examples are letters you can use as tools to learn what elements you may want to include in your cover letter. You can write a cover letter to the hiring manager when you apply for a sales position. It explains how your skills make you the perfect candidate for their open sales position. It serves as an introduction to you as ...
7 Sales Cover Letter Examples & Writing Guide for 2024
Refrain from the thought of needing typical sales experience to land a sales job. There are cross-functional skills that can particularly shine in your sales assistant cover letter. For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece.
17 Professional Sales Cover Letter Examples for 2024
Your sales cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature. Remember that you're writing your sales cover letter for recruiters - as the Applicant Tracker System won't scan this content.
Professional Sales Cover Letter Examples for 2024
The next step is an attention-getting cover letter. If you're looking for the right place to start, look no further than the cover letter examples below. Specifically crafted for folks looking for sales associate positions, these cover letter examples feature language that employers are most likely to be looking for.
Sales Cover Letter Examples & Templates [2024]
To make a sales cover letter stand out, it is important to highlight relevant sales experience and achievements. Start by introducing yourself and expressing your interest in the specific sales position. Then, emphasize your sales skills, such as strong communication, negotiation and relationship-building abilities.
Sales Cover Letter: Example & Tips for Sales Positions
List Your Personal Details. At the very top of your sales position cover letter, aligned to the left, is where you'll add your contact deets. Include your name, email address, and phone number, and a LinkedIn profile URL. Optionally, you could choose to add your mailing address, job title, or branding statement.
Sales Cover Letter Sample
The sales industry offers various job opportunities and, no matter which one you pick as your future career, sending a sales cover letter along with your resume will give your application a boost. A cover letter is your opportunity to showcase your salesperson skills, only this time you are the product the reader must want to know more about.
Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)
Sales Manager Cover Letter Example #1: A Traditional Background. Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like: Sales Manager Cover Letter Example #2: A Non-Traditional Background.
Simple Cover Letter
17. Simple Cover Letter Format Example. Navigate the basics of cover letter writing with our format guide, offering a clear structure that can be adapted for various roles. Dear [Employer's Name], I am writing to apply for the [Job Title] role at [Company Name]. My unique blend of experiences and skills makes me a suitable candidate for this ...
Healthcare Cover Letter Examples: Examples and Writing Tips
There are different types of jobs and scenarios that might require you to write in a specific tone or include additional information. Below, you'll find five free cover letter examples healthcare professionals can use when applying for a job in this industry. 1. Cover letter example: Healthcare Assistant (entry-level) Dear [Hiring manager's ...
How to End a Sales Email: Closing Statements & Tips From a Quota
Here are some examples of sales email closing statements you can emulate with your next campaign and why they are effective. Closing Statement 1. Maria, remember our chat about your company's supply chain bottlenecks? Our client, Steve Jacobs from XYZ Widgets, will share how we helped him solve similar issues at TransportCon next month. ...
An Agent Guide to Writing a Home Offer Letter (+ Templates)
Include a cover email: In your email, provide a brief introduction and a quick overview of the key terms of the offer. For example, highlight the purchase price and closing date of the offer. Attach the offer letter: Clearly state that the offer letter is attached. Keep the email concise, encouraging the listing agent to review the attached ...

Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

Why do sales cover letters matter?

Find the best new hires with this Sales Interview Checklist

What do sales managers look for in an ideal sales candidate?

Highlighting superstar traits in a sales cover letter

Sales cover letter examples: How to stand out

Top of the cover letter

Middle of the cover letter

Bottom of the sales cover letter

The complete cover letter for sales associate

Final Thoughts

Driving business growth

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Table of Contents

How to write a sales cover letter

5 Detailed sales cover letter examples for inspiration

1. Sales cover letter example for entry-level sales position

1. Sales cover letter example for cold prospecting

10 Most Sought-After Customer Service Skills for Your Resume

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Sales Cover Letter Examples and Templates for 2024

How To Write a Sales Cover Letter

Sales Cover Letter Templates and Examples

Sales Text-Only Cover Letter Templates and Examples

2. Salutation

3. “Hook” or introduction

4. Body paragraph(s)

5. Call to action

Sales Cover Letter Tips

2. Speak to the company's strategic goals

3. Show you can serve each customer's needs

Sales Cover Letter Frequently Asked Questions

How do I persuade the hiring manager of my sales skills? -

How long should my cover letter be? -

Craft a new cover letter in minutes

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Check Out Related Examples

Retail Sales Associate Cover Letter Examples and Templates

Sales Manager Cover Letter Examples and Templates

Sales Resume Examples and Templates

Essential Guides for Your Job Search

Sales Cover Letter Example for 2024 (w/ Templates!)

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

#1. Put Contact Information in the Header

#2. Address the Hiring Manager

#3. Write an Eye-Catching Opening Statement

#4. Use the Cover Letter Body for the Details

#5. Wrap It Up and Sign It

3 Essential Business Cover Letter Tips

#1. Match Your Resume

Or Use A Cover Letter Template Instead

#2. Mention Qualifications

#3. Add Any Relevant Links

Key Takeaways

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

Why is a Sales Cover Letter Important?

5 Cover Letter Tips for Today’s Sales Professionals

Be Clear And Concise

Make it Easy to Read

Highlight Your Skills

Showcase Relevant Achievements

5 Steps To Writing A Sales Representative Cover Letter

1. The Header

2. How To Greet the Employer

3. The Introduction

4. The Body

5. The Conclusion

Cover Letter Examples

Sales Associate Cover Letter

Inside Sales Rep Cover Letter

Outside Sales Rep Cover Letter

Sales Manager Cover letter