essay competitive strategy

Essay Papers Writing Online

Engaging in competitive essay writing – how to excel in essay writing competitions.

Essay writing competitions can be a great opportunity to showcase your writing skills and win accolades for your creativity and thoughtfulness. Whether you are a seasoned writer or just starting out, competition can be fierce, so it’s vital to have a winning strategy in place.

In this article, we will discuss top tips and strategies that can help you stand out from the competition and increase your chances of winning essay writing competitions.

From identifying the right competition to crafting a compelling thesis statement and polishing your final draft, there are several key steps you can take to improve your chances of emerging victorious. Let’s dive into these tips and strategies to help you succeed in essay writing competitions!

Prepare Your Essay

1. Understand the topic: Before you start writing your essay, make sure you completely understand the topic. Research and gather relevant information to build a strong foundation for your argument.

2. Develop a clear thesis statement: Your thesis statement should clearly convey the main point of your essay. It will serve as the guiding principle for the rest of your writing.

3. Create an outline: Organize your thoughts and arguments by creating an outline. This will help you structure your essay in a logical and coherent manner.

4. Write a compelling introduction: Start your essay with a compelling introduction that captures the reader’s attention and clearly presents your thesis statement.

5. Support your arguments with evidence: Back up your arguments with reliable evidence, examples, and research. This will strengthen your essay and make your points more convincing.

6. Craft a strong conclusion: End your essay with a strong conclusion that summarizes your main points and reinforces your thesis statement. Leave a lasting impression on the reader.

7. Edit and revise: Once you have completed your essay, take the time to edit and revise it. Check for spelling and grammatical errors, ensure your arguments flow smoothly, and make any necessary revisions to improve clarity and coherence.

Research Your Topic

One of the most important steps in preparing for an essay writing competition is to thoroughly research your topic. Ensure that you understand the key concepts, arguments, and perspectives related to the subject matter. Use credible sources such as academic journals, books, and reputable websites to gather information and support your arguments.

Understand the Competition Guidelines

One essential aspect of winning essay writing competitions is understanding the competition guidelines. Before you start writing your essay, carefully read and follow the rules and requirements provided by the competition organizers. Pay attention to the word count, topic restrictions, formatting guidelines, submission deadlines, and any other specific instructions.

By familiarizing yourself with the competition guidelines, you can ensure that your essay meets all the necessary criteria for consideration. Failure to adhere to the rules could result in disqualification, so it is crucial to read and understand the guidelines thoroughly before you begin your writing process.

Develop Your Writing Skills

Improving your writing skills is essential if you want to succeed in essay writing competitions. Here are some tips to help you develop your writing skills:

• Read extensively: Reading a variety of books, articles, and essays can help you improve your writing style and vocabulary.
• Practice writing regularly: The more you write, the better you will become. Set aside time each day to write and experiment with different writing techniques.
• Seek feedback: Ask teachers, peers, or writing professionals to provide feedback on your writing. Constructive criticism can help you identify areas for improvement.
• Study grammar and punctuation: Understanding the rules of grammar and punctuation is crucial for producing high-quality writing. Take the time to study these rules and apply them to your writing.
• Learn from successful writers: Study the works of successful writers and analyze their writing techniques. Try to incorporate some of these techniques into your own writing.

Practice Regularly

One of the key ways to improve your essay writing skills and increase your chances of winning competitions is to practice regularly. Writing is a skill that improves with practice, so make time each day to write essays, articles, or even short stories. Set aside dedicated time to work on your writing, and challenge yourself to explore different topics and styles.

By practicing regularly, you’ll not only improve your writing technique but also build confidence in your abilities. This confidence will show in your competition entries and set you apart from other participants. Remember, practice makes perfect, so the more you write, the better you’ll become.

Seek Feedback and Editing

Getting feedback on your essay is crucial to improving it and making it stand out in competitions. Don’t be afraid to ask teachers, peers, or writing tutors to review your work and provide constructive criticism.

Consider joining a writing group or workshop where you can share your essay and receive feedback from other writers. This can help you identify weak points in your argument or areas where you can improve your writing style.

After receiving feedback, be open to making edits and revisions. Polish your essay by fixing grammar and punctuation errors, tightening up your arguments, and ensuring your ideas flow logically and cohesively.

Remember, the more eyes you have on your essay, the better it will become. Don’t hesitate to seek feedback and editing to make your essay the best it can be.

Hook Your Readers

One of the most important aspects of winning an essay writing competition is grabbing the reader’s attention right from the start. Your introduction should be compelling and draw the reader in, making them want to continue reading. Here are some effective ways to hook your readers:

• Start with a powerful quote: Using a thought-provoking quote at the beginning can set the tone for your essay and intrigue your readers.
• Pose a question: Asking a question can engage your readers and make them curious to find out the answer, encouraging them to keep reading.
• Provide a shocking statistic: Sharing a surprising statistic can capture your readers’ interest and make them want to learn more about the topic.
• Share a personal anecdote: Connecting with your readers on a personal level by sharing a relevant anecdote can make your essay more relatable and engaging.
• Use descriptive imagery: Painting a vivid picture with descriptive language can transport your readers into the world you’re describing, making them more invested in your essay.

By hooking your readers from the beginning, you set the stage for a captivating essay that will leave a lasting impression on the judges of the competition.

State Your Thesis Clearly

One of the most important aspects of winning an essay writing competition is to state your thesis clearly in the introductory paragraph. Your thesis is the main argument or point you will be making in your essay, and it serves as the foundation for your entire piece. Make sure your thesis is specific, debatable, and concise. Avoid vague statements and ensure that your thesis directly addresses the prompt provided for the competition.

Tip: Your thesis should be strong and compelling, drawing the reader in and establishing the purpose of your essay from the start. It should be clear enough that your reader can easily understand what you will be arguing throughout the rest of your essay.

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123 Competitive Strategy Essay Topic Ideas & Examples

Inside This Article

Competitive strategy is an integral part of business management that focuses on gaining a competitive advantage over rival firms in the industry. It involves making strategic decisions to outperform competitors, increase market share, and achieve long-term profitability. Writing an essay on competitive strategy can be challenging, as finding a unique and engaging topic is crucial. To help you get started, here are 123 competitive strategy essay topic ideas and examples:

• The impact of technological advancements on competitive strategy in the digital age.
• How can companies effectively use customer relationship management (CRM) to gain a competitive advantage?
• The role of pricing strategy in achieving a competitive edge.
• Analyzing the competitive strategies of Amazon and Walmart in the e-commerce industry.
• The influence of social media marketing on competitive strategy.
• Exploring the benefits and challenges of a differentiation strategy.
• The impact of globalization on competitive strategy in international markets.
• Analyzing the competitive strategies of Coca-Cola and PepsiCo in the beverage industry.
• How can small businesses effectively compete with large corporations in the market?
• The role of innovation in gaining a competitive advantage.
• Analyzing the competitive strategies of Apple Inc. in the technology industry.
• The importance of strategic alliances and partnerships in competitive strategy.
• The impact of Porter's Five Forces model on competitive strategy.
• Exploring the competitive strategies of Nike and Adidas in the sportswear industry.
• The influence of supply chain management on competitive strategy.
• Analyzing the competitive strategies of Uber and Lyft in the ride-hailing industry.
• The role of branding in achieving a competitive edge.
• The impact of mergers and acquisitions on competitive strategy.
• Exploring the competitive strategies of McDonald's and Burger King in the fast-food industry.
• The importance of market research in developing a competitive strategy.
• Analyzing the competitive strategies of Tesla and traditional automakers in the automotive industry.
• The influence of sustainability practices on competitive strategy.
• How can companies effectively use data analytics to gain a competitive advantage?
• The role of strategic leadership in implementing a competitive strategy.
• Analyzing the competitive strategies of Netflix and traditional television networks in the entertainment industry.
• The impact of cultural differences on competitive strategy in international markets.
• Exploring the competitive strategies of Airbnb and traditional hotels in the hospitality industry.
• The importance of customer service in achieving a competitive edge.
• Analyzing the competitive strategies of Google and Microsoft in the technology industry.
• The influence of government regulations on competitive strategy.
• How can companies effectively use digital marketing to gain a competitive advantage?
• The role of market segmentation in developing a competitive strategy.
• Analyzing the competitive strategies of Facebook and Snapchat in the social media industry.
• The impact of disruptive technologies on competitive strategy.
• Exploring the competitive strategies of Walmart and Target in the retail industry.
• The importance of talent management in achieving a competitive edge.
• Analyzing the competitive strategies of Airbnb and traditional real estate companies in the rental market.
• The influence of economic factors on competitive strategy.
• How can companies effectively use artificial intelligence to gain a competitive advantage?
• The role of customer experience in developing a competitive strategy.
• Analyzing the competitive strategies of Intel and AMD in the semiconductor industry.
• The impact of cultural intelligence on competitive strategy in international markets.
• Exploring the competitive strategies of FedEx and UPS in the logistics industry.
• The importance of continuous improvement in achieving a competitive edge.
• Analyzing the competitive strategies of Spotify and traditional music labels in the streaming industry.
• The influence of ethical considerations on competitive strategy.
• How can companies effectively use influencer marketing to gain a competitive advantage?
• The role of organizational culture in developing a competitive strategy.
• Analyzing the competitive strategies of Boeing and Airbus in the aerospace industry.
• The impact of demographic trends on competitive strategy.
• Exploring the competitive strategies of Amazon and traditional bookstores in the publishing industry.
• The importance of risk management in achieving a competitive edge.
• Analyzing the competitive strategies of Uber Eats and traditional food delivery services in the market.
• The influence of legal factors on competitive strategy.
• How can companies effectively use personalization to gain a competitive advantage?
• The role of strategic planning in developing a competitive strategy.
• Analyzing the competitive strategies of Nike and Under Armour in the sportswear industry.
• The impact of environmental sustainability on competitive strategy.
• Exploring the competitive strategies of Starbucks and local coffee shops in the café industry.
• The importance of organizational structure in achieving a competitive edge.
• Analyzing the competitive strategies of Spotify and Apple Music in the music streaming industry.
• The influence of political factors on competitive strategy.
• How can companies effectively use content marketing to gain a competitive advantage?
• The role of strategic decision-making in developing a competitive strategy.
• Analyzing the competitive strategies of Samsung and LG in the consumer electronics industry.
• The impact of social responsibility on competitive strategy.
• Exploring the competitive strategies of Airbnb and traditional vacation rental companies in the market.
• The importance of employee engagement in achieving a competitive edge.
• Analyzing the competitive strategies of Zara and H&M in the fashion industry.
• The influence of technological disruption on competitive strategy.
• How can companies effectively use gamification to gain a competitive advantage?
• The role of strategic alliances in developing a competitive strategy.
• Analyzing the competitive strategies of Google and Apple in the mobile industry.
• The impact of cultural intelligence on competitive strategy in global markets.
• Exploring the competitive strategies of Uber and traditional taxi services in the transportation industry.
• The importance of corporate social responsibility in achieving a competitive edge.
• Analyzing the competitive strategies of Airbnb and traditional hotel chains in the lodging industry.
• The influence of economic factors on competitive strategy in emerging markets.
• How can companies effectively use social media advertising to gain a competitive advantage?
• The role of strategic leadership in implementing an international competitive strategy.
• Analyzing the competitive strategies of Tesla and traditional automakers in the electric vehicle industry.
• The impact of cultural differences on competitive strategy in cross-border mergers and acquisitions.
• Exploring the competitive strategies of Amazon and traditional retailers in the grocery industry.
• The importance of innovation culture in achieving a competitive edge.
• Analyzing the competitive strategies of Netflix and traditional television networks in international markets.
• The influence of political factors on competitive strategy in volatile regions.
• How can companies effectively use search engine optimization (SEO) to gain a competitive advantage?
• The role of strategic planning in developing a sustainable competitive strategy.
• Analyzing the competitive strategies of Facebook and Snapchat in expanding into new markets.
• The impact of ethical considerations on competitive strategy in controversial industries.
• Exploring the competitive strategies of Uber Eats and traditional food delivery services in international markets.
• The importance of risk management in achieving a competitive edge in uncertain environments.
• Analyzing the competitive strategies of Spotify and traditional music labels in global markets.
• The influence of legal factors on competitive strategy in highly regulated industries.
• How can companies effectively use influencer marketing in international markets to gain a competitive advantage?
• The role of organizational culture in developing a sustainable competitive strategy in diverse teams.
• Analyzing the competitive strategies of Boeing and Airbus in expanding into emerging markets.
• The impact of demographic trends on competitive strategy in niche markets.
• Exploring the competitive strategies of Amazon and traditional bookstores in international markets.
• The importance of continuous improvement in achieving a competitive edge in fast-paced industries.
• Analyzing the competitive strategies of Uber Eats and traditional food delivery services in emerging markets.
• The influence of political factors on competitive strategy in government procurement.
• How can companies effectively use personalization in international markets to gain a competitive advantage?
• The role of strategic planning in developing a sustainable competitive strategy in uncertain economies.
• Analyzing the competitive strategies of Nike and Under Armour in expanding into global markets.
• The impact of environmental sustainability on competitive strategy in renewable energy industries.
• Exploring the competitive strategies of Starbucks and local coffee shops in international markets.
• The importance of organizational structure in achieving a competitive edge in decentralized companies.
• Analyzing the competitive strategies of Spotify and Apple Music in expanding into new regions.
• The influence of cultural intelligence on competitive strategy in diverse global markets.
• How can companies effectively use content marketing in international markets to gain a competitive advantage?
• The role of strategic alliances in developing a sustainable competitive strategy in emerging economies.
• Analyzing the competitive strategies of Google and Apple in expanding into emerging markets.
• The impact of social responsibility on competitive strategy in socially conscious industries.
• Exploring the competitive strategies of Airbnb and traditional vacation rental companies in international markets.
• The importance of employee engagement in achieving a competitive edge in multinational corporations.
• Analyzing the competitive strategies of Zara and H&M in expanding into new markets.
• The influence of technological disruption on competitive strategy in technology-driven industries.
• How can companies effectively use gamification in international markets to gain a competitive advantage?
• The role of strategic alliances in developing a sustainable competitive strategy in global supply chains.
• Analyzing the competitive strategies of Tesla and traditional automakers in expanding into foreign markets.
• The impact of cultural differences on competitive strategy in cross-cultural business partnerships.
• Exploring the competitive strategies of Amazon and traditional retailers in international e-commerce markets.

These essay topic ideas provide a wide range of options to explore various aspects of competitive strategy. Remember to choose a topic that interests you and aligns with your academic goals. Conduct thorough research and analysis to develop a comprehensive and well-supported essay that showcases your understanding of competitive strategy and its practical applications in the business world.

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341 Competitive Strategy Examples

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All business is competition. Like in sports, it’s impossible to win without gaining an advantage. And that’s where competitive strategy comes into play. Companies like Tesla and Amazon use it to create and increase profits while also expanding their business.

Find more examples and other interesting info in this article!

• Lush Cosmetics Marketing Plan – Strategies & Issues
• Role of the Total Quality Management in Business
• Business Planning Process and Entrepreneurial Management
• Business Plan and Entrepreneurial Activity
• Business Planning Process and Enterprise
• The Emirates and the Etihad Airline Companies
• The Emirate Airlines Total Quality Management
• Emirates Airline Performance Measurement and Quality Management
• Performance Measurement and Quality Management at Emirates Airline
• The UAE Employment Paradox

A competitive strategy, by definition, is a series of policies and procedures that a company uses in order to gain a competitive advantage in the market. It’s a long-term marketing strategy that outlines how a business should compete in a specific industry, defend its market position, and gain an advantage over others in its sector.

How Does Competitive Strategy Determine Value Chain Structure?

The value chain refers to the processes and activities involved in creating a product or providing a service. It includes multiple stages, such as research and development. This increases efficiency, allowing the company to provide the most value at the lowest possible cost. A value chain aims to give a competitive advantage by increasing productivity while keeping costs low.

How to Develop a Competitive Strategy?

To develop a competitive strategy, companies do the following:

• Assess the business situation.
• Do the research and identify potential sources of advantage .
• Validate the competitive strategy through testing.
• Develop implementation plans that focus on how the strategy plays out.

According to Michael Porter’s theory , these are the four types of competitive strategies:

Here are some of the best competitive strategy examples pulled off by world’s top companies:

Starbucks Competitive Strategy

Starbucks’ strategy is one of product differentiation. As a result, the coffee chain emphasizes product quality that customers are willing to pay a higher price for.

Tesla Competitive Strategy

Tesla creates unrivaled car models, such as the Model S, that set it apart from other car manufacturers. Its competitive strategy model can be classified as a broad differentiation strategy.

Whole Foods Competitive Strategy

Whole Foods Market’s competitive advantage is based on a differentiation-focused strategy. Because its products are unique, the company charges higher premium prices . This strategy is aimed at a niche market with more disposable personal income.

Amazon Competitive Strategy

Amazon’s competitive strategy example is based on cost leadership. The company employs advanced computing and networking technologies which lower the cost of the operation and, consequently, the products.

Apple Competitive Strategy

One of the best competitive strategies is the one done by Apple. Based on the differentiation leadership strategy, the company manufactures innovative products for which customers pay premium prices.

Other examples of companies with great competitive strategies include:

If you’re looking for more competitive strategy examples, check out the list below!

• 2Degrees Company's Marketing Research Business essay sample: 2Degrees is a new entrance infrastructure based telecommunication company owned by the U.S. and Britain in New Zealand.
• Laptop Industry’s Characteristics and Analysis Business essay sample: Researching the laptop industry? 💻 This paper conducts measurements of laptop market share and size: the PEST analysis and Porter’s six forces. 📈 You can find information about laptop industry in India and other countries. 🖱️
• Electricity Industry in the United Kingdom Business essay sample: This paper analyzes electricity industry in the United Kingdom and provides a critical appraisal of National Grid’s business plan.
• Merck and Medco Companies Acquisitions and Mergers Business essay sample: One of the strategies to increase competitive advantage in the marketing environment is mergers and acquisitions. This work discusses the motive of Merck and Medco about M&A.
• Leadership Development in a Global Environment Business essay sample: Leadership development is one of the key areas that dominate business globally and which needs critical observation on how it is carried out.
• Just Us! Coffee Roaster Company's Marketing Plan Business essay sample: This report looks at the marketing planning of Just Us! Coffee Roaster in the challenging and dynamic marketing environment.
• The Cooler Bag's Advertising and Promotion Plan Business essay sample: The advertising and promotion plan will require the company to spend more than what its competitors will spend to enable it to gain a competitive advantage.
• Innovation in Competitive Business Environment Business essay sample: In recent years, many new startups have been established, and some have become seriously competitive organizations in their sector.
• Eastman Kodak Company's Marketing Analysis Business essay sample: Eastman Kodak Company has been operation for more than a century and has expanded its market from the US to all regions across the globe. The company was started by George Eastman.
• Business Strategies for Competitive Dynamics Business essay sample: The most successful companies design innovative approaches that make them different from their competitors. Business models indicate their opportunities and operating implications.
• Facebook Company's External and Internal Environments Business essay sample: This paper gives a detailed analysis of Facebook’s external and internal environments and strategies that can sustain its performance.
• Apple Company's Strategies Business essay sample: The paper will examine the strategies employed by Apple Company Technologies in its quest to conquer the technology market.
• Apple’s iHealth Product Marketing Plan Business essay sample: iHealth is a new Apple product that not only has a modern design but also can be used to measure blood pressure, pulse, and other important medical characteristics.
• Apple Company's Marketing Research Business essay sample: The purpose of the marketing report is to introduce a new product that can be developed by Apple to address customers’ interests and needs and present a marketing plan for promoting this product.
• Walmart Company Change Management Business essay sample: An analysis of the Walmart's operations shows that it has integrated the elements of the congruence model in processing environmental inputs into critical outputs.
• Tico Mas Company Strategic Management Business essay sample: Tico Mas (a fast food hypothetical company), is an organisation seeking to establish a number of company outlets and franchises within the US and nations in Asia.
• Dell Company Change Management Business essay sample: This paper reviews the organisational structures of Dell Inc company, which is used as a case example of showing how the Nadler and Tushman’s model is applied.
• Arab Online Inc Company: E-Business Plan Business essay sample: The new e-business will target this market segment to address the market gap. The company will be known as Arab Online Inc. It will specifically focus on delivering various electronic products.
• Pepsi Company Analysis: Operations and Performance Business essay sample: This paper analyzes PepsiCo Company, including its historical background, business divisions and international operations, corporate governance, financial performance and strategy.
• New Zealand' Energy Drinks Industry Marketing Business essay sample: This study includes market measurement, competition analysis, resources and capabilities, primary demand and marketing mix strategies for New Zealand beverage industry.
• Samsung Group Global Market Developments Business essay sample: Samsung Group is a varied group that operates in many global locations. It operates in a variety of sectors including electronics, monetary services, substances and infrastructure.
• Apple Decision Making Business essay sample: Looking into 🤓 Apple decision making process? Read this sample 📄 to discover the aspects of apple decision making, including planning, organizing, leading, and controlling. Explore Apple’s organizational structure, innovation examples, and its departments and functions.
• Masiya Telecommunications Company's Business Activities Business essay sample: This is a research report that looks into the business activities of Masiya Telecommunications Company and its strategic position in the market.
• Apple Incorporation's Sustainable Profitability Business essay sample: The Apple company’s mission behind the strategy is to enhance social experiences through innovation and improvement in technological.
• Google Inc.'s Marketing Strategic Capabilities Business essay sample: The report examines the Google company’s internationalization marketing strategic capabilities to present recommendations for improvement.
• Elsewedy Cables Company Strategies Business essay sample: This paper analyzes the Elsewedy Cables strategies in the market to help in determining the vision and mission statements that the firm uses.
• IPhone 5: Operation Management and Supply Chain Business essay sample: Apple has to re-strategize to retain its market share. It has to come up with a unique supply chain plan that will enable it to deliver its iPhones to the market in the best way.
• Emirates Airlines Company' Operations Management Practices Business essay sample: Emirates Airlines was founded in 1985 in the UAE. The firm is entirely owned by the Dubai government and it ranks as the largest airline company in the Middle East.
• Walmart Company's Strategic Goals Business essay sample: The report will focus on the strategy and the strategic goals set by Walmart Stores Inc. as well as on the ways the company implements the strategy for achieving the goal.
• MOA Logistics Company Training and Development Business essay sample: This paper presents training and development proposal to MOA Logistics based in the Middle East region for the newly hired managers inculcates the ADDIE Model and concepts of adult learning.
• Organizational Dynamics and Its Factors Business essay sample: The study aims at examining the different factors that create a dynamic organization and the possible linkages with other organizational factors.
• Zara Company's Strategic Issues in 2013 Business essay sample: Zara has been in operation for a number of years in the apparel industry and has managed to attain an optimal market position.
• Casper & Gambini’s Company’s Strategic Analysis Business essay sample: The Casper & Gambini’s firm targets to enter new markets in Europe, Southeast Asia, North America, North Africa, and in the GCC region.
• Toyota Operations Management & Demand Forecasting Business essay sample: Researching Toyota operations management? ⚙️ We recommend reading this overview of Toyota operations strategy, supply chain, and business forecasting methods. 🚗 You will also find how to apply the house of quality technique. 😉
• Emirates Airline's Service Operation Management Business essay sample: The service sector is one of the lucrative quarters in the UAE. It attracts many players, including the airlines, which focus on offering air travel and cargo carriage services.
• Amazon's Information System & Competitive Strategy Business essay sample: This paper analytically argues how organizations utilize the strategic use of information systems and information technology to attain a competitive advantage.
• Establishing Competitive Advantage Through People Business essay sample: This paper reveals that while there are many benefits of using people to realise competitive advantage, such a strategy does not come without its challenges.
• Burger King Company: Strategic Audit Business essay sample: The paper contains an analysis of the internal and external market environments of Burger King. The company needs to solve the key problems of the domestic and foreign markets.
• Amazon.com Inc.'s Business Management Business essay sample: The analysis of Amazon shows that it has a flexible and adaptable business model that has facilitated its growth in both product lines and global expansion.
• Kawai Company's Quality of Luxury Grand Pianos Business essay sample: Shigeru Kawai proposes to improve the quality of luxury pianos by creating superior soundboards, unique keyboards, strong keyboard covers, and applying craftsmanship.
• Kawai Company's Quality Manufacturing Process Business essay sample: Critical evaluation and examination of Kawai's manufacturing processes and operations show that it employs quality in the design and creation of luxury pianos.
• Sky Company Limited' Marketing Plan Business essay sample: Sky Company Limited is private company that specializes in the production, manufacture and distribution of soft drinks and beverages around the world.
• The Coca-Cola Company's Marketing Plan in China Business essay sample: The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
• Oil Industry and Its Monopolistic Characteristics Business essay sample: The case study shows how monopolies restrict output to charge high prices. it has been established that OPEC controls global oil prices to charge importer with high prices.
• Wal-Mart's Competitive and Strategic Analysis Business essay sample: Wal-Mart, which is one of the leading retail corporations in the world, endeavors to succeed in the global retail industry.
• Netflix Company's Analysis Business essay sample: Over several years of its existence, Netflix has cemented its image as one of the best-recognized and most popular companies providing its customers with an opportunity to view original shows online.
• Wal-Mart Company's Strategic Position and Marketing Business essay sample: Since Wal-Mart's steep expansion began to falter in the mid-2000s, the company's managers started to look at the various opportunities and threats to be addressed.
• Toshiba Competitiveness in the Semiconductor Industry Business essay sample: Toshiba can grow its profits and its market share of the global semiconductor industry by focusing on manufacturing agreements with the world’s largest chip buyers.
• Apple Inc.'s New Steps Toward Competitiveness Business essay sample: Apple Incorporation produces superior products, software applications, and handheld devices that have the potential to support the needs of many consumers.
• Walmart Corporation's Strategic Planning Business essay sample: This paper describes the situation of Walmart in remote, industry, and operating environments with the intention of creating a strategic plan that mirrors its growth.
• Smartgamer Product's Strategic Marketing Plan Business essay sample: The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
• Steel Industry: Thriving in a Competitive Global Environment Business essay sample: The global steel industry is highly competitive as large multinational corporations struggle to expand their market share beyond their national borders.
• The Nature of Competition in Industry Business essay sample: This essay is an attempt to explore the nature of competition in the tobacco industry, the restaurant trade, the world oil market and finally, the foreign exchange market.
• Small Business and Entrepreneurs in Saudi Arabia Business essay sample: Small businesses play a critical role in the Saudi Arabian economy. Thousands of young adults in the country are employed directly or indirectly in small businesses.
• Primerica: Strategy and Statements Analysis Business essay sample: Primerica specializes in offering insurance and financial services, operates in financial and healthcare sectors, and it is headquartered in Duluth, Georgia.
• Southwest Airlines' Strategic Evaluation Business essay sample: In this report, the strategic analysis of Southwest Airlines with the help of PEST and SWOT tools is conducted.
• Adidas Company's Vision, Mission, Competition Business essay sample: The Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
• LensCrafters Company' Strategy and Competitive Advantage Business essay sample: LensCrafters is a company that develops the value chain referring to the factor of uniqueness. The approaches used by the company should be considered as relevant in order to compete.
• Tesla Motors Company: Competitive Advantages and Strategies Business essay sample: The innovative approach by Tesla has made the company pose considerable competition against rivals in the electric cars industry.
• Tesla Company's Case Business essay sample: Tesla introduced its first model, namely, Roadster, with the objective of setting the way for the development of an electric car as an alternative to gasoline-propelled vehicles.
• Innovation-Triggered Change and Leadership Styles Business essay sample: This paper aims to explore the varieties of leadership styles that promote changes in organizations and their significance.
• Colgate Company's Pricing and Competition Business essay sample: Colgate Palmolive is one of the most successful companies in the world and has won many business awards. The marketing strategies of this company are very diverse.
• Strategic Analysis Forms for Management Teams Business essay sample: The paper includes Industry analysis form, SWOTT analysis form, competitor analysis, and perceptual map form, and five-year financial forecast form.
• British Airways – Strategic Management Business essay sample: British Airways is the national flag carrier of the United Kingdom. Supported by about 45,000 employees, it is also one of the leading airlines in Europe and a member of the One World Alliance.
• Strategic Management and Competitive Advantage in Business Business essay sample: Core competencies are considered a source of competitive advantage due to the dynamic nature of the contemporary business environment.
• Airport Management: Strategic Business Plan Business essay sample: For small airport businesses, the advantage of the strategy is that it emphasizes the importance of location as a strength and customer groups as a priority.
• Competitive Advantages in the Business Environment Business essay sample: The following literature review aims to explore the role of competitive advantage at every stage of the business life cycle and determine its value for organizations and the economy in general.
• Strategic Recommendations for Tesco – Analysis Business essay sample: Analyzing Tesco business strategy? 🛍️ This report investigates Tesco’s retail segment in its primary market of the UK. 📈 Find out the best strategic recommendations for Tesco and its position on the market. ✅
• Handmade Knitwear Company's Marketing Plan Business essay sample: Being a new entrant to the existing fashion and apparel market, Handmade Knitwear needs an elaborate strategy for promoting its products and attracting target customers.
• Apple's iPhone 7: Marketing Plan Business essay sample: Apple Inc. is one of the leading companies in the technology industry where it specializes in the production of electronic gadgets.
• Perfect Economy, Economic Man, Supply and Demand Business essay sample: This paper discusses economic issues, particularly describe what is the perfect economy, the concept of supply and demand, and determine who is the “Economic Man.”
• Eureka Software Compant's Marketing Strategic Plan Business essay sample: Eureka Software Inc. was started on 12th October, 2000. It has grown to become one of the leaders in the industry in terms of both market share and profitability.
• Edimax Sportswear: Marketing Plan Business essay sample: Edimax Sportswear is a private limited company that specializes in designing and developing sportswear products such as footwear and apparels.
• Competitive Marketing Strategies. Manager's Guide Business essay sample: Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also knowledge of external environments.
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What Is Strategy?

• Michael E. Porter

Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and re-engineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability. And gradually, the tools have taken the place of strategy. In his five-part article, Michael Porter explores how that shift has led to the rise of mutually destructive competitive battles that damage the profitability of many companies. As managers push to improve on all fronts, they move further away from viable competitive positions. Porter argues that operational effectiveness, although necessary to superior performance, is not sufficient, because its techniques are easy to imitate. In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match. Porter thus traces the economic basis of competitive advantage down to the level of the specific activities a company performs. Using cases such as Ikea and Vanguard, he shows how making trade-offs among activities is critical to the sustainability of a strategy. Whereas managers often focus on individual components of success such as core competencies or critical resources, Porter shows how managing fit across all of a company’s activities enhances both competitive advantage and sustainability. While stressing the role of leadership in making and enforcing clear strategic choices, Porter also offers advice on how companies can reconnect with strategies that have become blurred over time.

For starters, it’s not the same as operational effectiveness.

For almost two decades, managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practice. They must outsource aggressively to gain efficiencies. And they must nurture a few core competencies in race to stay ahead of rivals.

• Michael E. Porter is the Bishop William Lawrence University Professor at Harvard Business School. He has served as an adviser to governments and campaigns around the world on the advancement of social policy and economic policy, including Mitt Romney’s presidential campaign. His latest paper is  The Role of Business in Society . He is an academic adviser to the Leadership Now Project.

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Mastering Essay Writing Competitions: Essential Tips and Strategies

Embarking on the journey of participating in an essay writing competition can be both exhilarating and daunting. Whether you're a seasoned writer or a novice, understanding the nuances of essay writing is crucial for success. This comprehensive guide is tailored to equip you with the skills and strategies needed to excel in essay writing competition: 9 ways to prepare for it effectively . From understanding the theme to articulating your thoughts coherently, we will delve into the key aspects of essay writing that can set your work apart. So, if you're aiming to win an essay competition or simply want to enhance your writing skills, this guide is your go-to resource.

Understanding the Essence of Essay Writing Competitions

Essay writing competitions are more than just a test of writing ability; they are a platform to showcase your understanding, creativity, and ability to engage with a topic. To win an essay competition, it's essential to grasp the theme deeply and present your ideas in a structured and compelling manner. Remember, judges look for originality, clarity, and a strong personal voice. Therefore, it's not just about what you write, but how you convey your thoughts that makes the difference.

9 Tips to Ace That Timed Essay

Timed essays can be particularly challenging, as they test not only your writing skills but also your ability to think quickly and organize your thoughts under pressure. To ace this, practice writing essays within a set time limit. Focus on outlining your ideas swiftly and spend adequate time on each section of your essay. Remember, a well-structured essay with clear arguments can make a significant impact.

Strategies to Win an Essay Writing Competition

Winning an essay competition requires a blend of creativity, clarity, and a deep understanding of the subject matter. Start by thoroughly researching the topic and brainstorming unique angles to approach it. Develop a clear thesis statement and ensure that your essay revolves around it. Use persuasive and logical arguments backed by evidence. Lastly, don't underestimate the power of a well-edited and proofread essay.

How to Write a Very Good Essay: Key Techniques

Writing a very good essay involves several key techniques. First, understand the essay prompt and tailor your writing to meet its requirements. Use a clear and concise writing style, ensuring that each paragraph transitions smoothly to the next. Employ a mix of complex and simple sentences to keep the reader engaged. Additionally, use examples and evidence to support your arguments, making your essay both informative and persuasive.

Essential Writing Tips for This Year

As we progress through the year, it's important to stay updated with the latest writing trends and techniques. Focus on developing a strong, engaging opening that grabs the reader's attention. Be aware of the current events and how they can relate to your essay topic. Also, practice different styles of writing to find your unique voice. Remember, versatility and adaptability in writing are key in staying relevant.

9 Tips for Writing Essays in Exams

Writing essays in exams requires quick thinking and efficient writing. Start by quickly planning your essay structure. Focus on answering the question directly and concisely. Use clear and straightforward language, and avoid unnecessary jargon. Time management is crucial, so allocate enough time for each section of your essay. Lastly, leave a few minutes at the end to review and make any necessary edits.

B2 First for Schools Writing Part 1: Mastering the Basics

For students preparing for the B2 First for Schools exam, mastering the basics of essay writing is crucial. Understand the format and expectations of the exam. Practice writing essays on a variety of topics to build your confidence. Pay attention to grammar, vocabulary, and punctuation, as these are key components of the assessment. Also, learn to express your ideas clearly and coherently within the given word limit.

Winning Strategies for an Essay Competition

To win an essay competition, adopt a strategic approach. Start by understanding the competition's criteria and tailor your essay to fit these requirements. Develop a unique angle or perspective on the topic. Use compelling storytelling and vivid descriptions to engage the reader. Be sure to thoroughly edit and refine your essay, as a polished piece can significantly increase your chances of winning.

Dos and Don'ts in Essay Writing Competitions

• Do: Research thoroughly and plan your essay structure.
• Do: Be original and express your unique perspective.
• Do: Follow the competition guidelines strictly.
• Don't: Plagiarize or use clichéd ideas.
• Don't: Ignore the importance of proofreading and editing.
• Don't: Overcomplicate your language unnecessarily.

FAQs on Essay Writing Competitions

• How important is the originality of ideas in an essay competition? Originality is crucial. It sets your essay apart and shows your creative thinking skills.
• Can I use quotes in my essay? Yes, but use them sparingly and ensure they are relevant to your argument.
• How can I improve my essay writing skills? Practice regularly, read widely, and seek feedback on your writing.

Final Thoughts

Essay writing competitions are a great platform to showcase your writing skills and intellectual creativity. By understanding the competition's requirements, practicing regularly, and employing the tips and strategies discussed in this guide, you can significantly enhance your essay writing abilities. Remember, each essay is a learning opportunity, so embrace the process and continue to refine your skills. With dedication and practice, you can transform your writing and excel in any essay writing competition.

Useful Resources:  https://naijaeduinfo.com/essay-writing-format-definition-types-and-features/

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Competitive Strategy and Marketing, Essay Example

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A1. It is important for businesses to differentiate themselves from the competition, especially in an environment of intense competition. One way to differentiate from the competition is on the basis of quality (Kaun) as Apple has demonstrated. This type of strategy aims at convincing the customers that the company’s products and/or services are superior to the competition in terms of quality. A business may also differentiate itself from the competition on the basis of location (Kaun). It is not only important to offer the right products/services but also to distribute them through channels preferred by or accessible to the customers. The company following this strategy may be Wal-Mart which often targets low-income regions with little or no competition. The third strategy to differentiate from the competition may be price in which the company claims to offer the lowest prices to price-sensitive market segments and Wal-Mart has used this strategy successfully to become the largest retailer in the U.S.

A2. Cash flows are important to businesses, especially those in the early stages or with limited resources. While profits are important, they cannot ensure the survival of the business which needs liquid assets to meet everyday expenditures which is why cash flows are equally if not more important. Even the most profitable businesses may be forced to go out of business if they cannot maintain liquidity. While there are many factors that can affect a business’ cash flow position, two important factors are accounts receivables management and inventory management (National Federation of Independent Business (NFIB)).

In ideal world, all sales take place in case but businesses are often forced to extend credit lines to customers to build customer loyalty and boost sales. While credit extensions can boost sales, they also affect liquidity, thus, businesses should make sure they collect accounts receivables from customers as soon as possible and even offer incentives for early payments if they have to. Another factor that affects cash flow position is inventory. Businesses need inventory to prevent the possibility of lost sales and loss of goodwill but there are storage costs involved and inventory items also suffer from wear and tear over time. In addition, inventory items are not readily convertible to cash, thus, businesses should strive for efficient inventory management systems to improve liquidity by both minimizing unproductive tied-up of assets in inventory and by reducing storage costs that also negatively affect profits.

A3. The three pricing strategies are follow-the-leader pricing, suggested retail price, and by-product pricing. Follow-the-leader pricing strategy involves following the pricing policies of the largest competitor, as the name implies. This strategy is usually difficult for smaller companies to follow because their larger competitors can afford lower prices than them due to economies of scale and greater negotiation power against suppliers (Investopedia). Suggested retail prices are the prices recommended to the distribution intermediaries by the manufacturer of goods. The distribution channels may or may not follow the pricing recommendations by the manufacturer (Investopedia). The third pricing strategy is by-product pricing in which the revenue from sale of by-products help keep the prices of main products lower. In other words, revenue from by-products subsidizes the main product, enabling the firm to attract more customers for the main product through lower prices (Monash University).

The difference between follow-the-leader pricing and the other two pricing strategies is that follow-the-leader pricing is determined by factors external to the business such as the pricing policy of the market leader. In contrast, suggested retail pricing also takes into account the purchase price businesses pay the manufacturer of the goods and similarly, by-product pricing is also influenced by the revenue yielded by by-products. The difference between suggested retail prices and by-product prices is that while suggested retail prices are almost always higher than cost of purchases from the manufacturer, by-product pricing strategy may result in goods being sold below production cost, due to being subsidized by by-products.

A4. New businesses need significant information about their consumers and the most important information could be obtain through 4P analysis which is product, price, promotion, and place. First of all, the businesses need to understand the needs and/or desires of targeted customer segments to increase the probability of success. Similarly, businesses need to understand the pricing preferences of customers even though certain competitive strategies such as differentiation on the basis of quality may help new businesses acquire some pricing power. The businesses also need to investigate which marketing channels may be most useful in reaching the customers and market the company and its product/services. In addition, the company should choose distribution channels that are preferred by the targeted market segments and make them accessible to as many customers as possible.

There are different ways companies can gather information about their customers. One strategy is to use direct questioning techniques such as face-to-face interviews, questionnaires, and focus groups. Another option is to conduct market research in-house or hire the services of an independent market research company. Similarly, the companies can also gather information from public sources such as government publications as well as competitors’ literature (The Times 100).

A5. One marketing strategy that may be useful to new businesses with limited funds may be search engine optimization (SEO). Effective SEO techniques increase the probability of companies’ products and services coming at top of online search engine results. One tactic to appear on top of search engine results is to add high quality and useful information on company websites or blogs. Another strategy is to use online marketing such as email marketing. The company may encourage current as well as potential customers to sign up for email newsletters or promotion through incentives such as discount codes and access to exclusive sales events. The third strategy may be social media which has enjoyed explosive growth over the last few years. The companies could make its social media marketing more productive by paying close attention to fans and customers’ comments and providing satisfactory solutions. Customers who are impressed often create viral content, providing useful online word-of-mouth marketing for the companies that pay close attention to their market segments.

Works Cited

Investopedia. Follow-The-Leader Pricing. 6 August 2013 <http://www.investopedia.com/terms/f/follow-the-leader-pricing.asp>.—. Manufacturer’s Suggested Retail Price – MSRP. 6 August 2013 <http://www.investopedia.com/terms/m/manufacturers-suggested-retail-price-msrp.asp>.

Kaun, David E. Monopolistic Competition and Product Differentiation. 6 August 2013 <http://people.ucsc.edu/~nuclear/econ1/testinfo/chapter16.pdf>.

Monash University. By-Product Pricing. 6 August 2013 <http://www.buseco.monash.edu.au/mkt/dictionary/result.php?term=By-Product%20Pricing>.

National Federation of Independent Business (NFIB). The Importance of Healthy Cash Flow for Small Businesses. 6 August 2013 <http://www.nfib.com/business-resources/business-resources-item?cmsid=49882>.

The Times 100. Discovering customer needs through research. 6 August 2013 <http://businesscasestudies.co.uk/barclays/discovering-customer-needs-through-research/types-of-market-research.html#axzz2bFqqpamC>.

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BUS501: Strategic Management

Porter's competitive strategies.

After you read this section on Porter’s competitive strategies, watch the video for examples of how to apply them in a business environment.

Michael Porter classifies competitive strategies as cost leadership, differentiation, or market segmentation.

LEARNING OBJECTIVE

Discuss the value of using Porter's competitive strategies of cost leadership, differentiation, and market segmentation

• Michael Porter defines three strategy types that can attain a competitive advantage. These strategies are cost leadership, differentiation, and market segmentation (or focus).
• Cost leadership is about achieving scale economies and utilizing them to produce high volume at a low cost. Margins may be narrower, but quantity is larger, enabling high revenue streams.
• Differentiation is creating a unique service or product offering, either through good branding or strong internal skills. This strategy aims at offering something difficult to copy and is strongly associated with an organization's brand.
• Market segmentation strategy is narrower in scope. Both cost leadership and differentiation are relatively broad in market scope and can encompass both strategic advantages on a smaller scale.
• Porter warns that companies who try to accomplish both cost leadership and differentiation may fall into the "hole in the middle"; he notes that specializing is the ideal strategic approach.

Percentage of a specific market held by a company.

Something that places a company or a person above the competition.

Michael Porter described a category scheme consisting of three general types of strategies commonly used by businesses to achieve and maintain a competitive advantage. These three strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and considers the size and composition of the market the business intends to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm.

Porter identifies two competencies as most important: product differentiation and product cost (efficiency). He originally ranked each of the three dimensions (level of differentiation, relative product cost, and scope of the target market) as either low, medium, or high and juxtaposed them in a three-dimensional matrix. That is, the category scheme was displayed as a 3x3x3 cube; however, most of the twenty-seven combinations were not viable.

Cost Leadership, Differentiation, and Market Segmentation

Porter simplified the scheme by reducing it to the three most effective strategies: cost leadership, differentiation, and market segmentation (or focus). He characterizes each as the following:

• Cost leadership pertains to a firm's ability to create economies of scale though extremely efficient operations that produce a large volume. Cost leaders include organizations like Procter & Gamble, Walmart, McDonald's and other large firms generating a high volume of goods that are distributed at a relatively low cost (compared to the competition).
• Differentiation is less tangible and easily defined, yet still represents an extremely effective strategy when properly executed. Differentiation refers to a firm's ability to create a good that is difficult to replicate, thereby fulfilling niche needs. This strategy can include creating a powerful brand image, which allows the organization to sell its products or services at a premium. Coach handbags are a good example of differentiation; the company's margins are high due to the markup on each bag (which mostly covers marketing costs, not production).
• Market segmentation is narrow in scope (both cost leadership and differentiation are relatively broad in scope) and is a cross between the two strategies. Segmentation targets finding specific segments of the market which are not otherwise tapped by larger firms.

Porter's competitive strategies

These three strategies are defined along two dimensions: strategic scope and strategic strength.

Avoiding the "Hole in the Middle"

Empirical research on the profit impact of marketing strategy indicates that firms with a high market share are often quite profitable, but so are many firms with low market share. The least profitable firms are those with moderate market share. This is sometimes referred to as the "hole-in-the-middle" problem. Porter explains that firms with high market share are successful because they pursue a cost-leadership strategy, and firms with low market share are successful because they employ market segmentation or differentiation to focus on a small but profitable market niche. Firms in the middle are less profitable because of the lack of a viable generic strategy.

More From Forbes

Eight reasons why businesses fail in the food and beverage industry.

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Mohammed Alzain, CEO of Barn's .

Even within entrepreneurship, the food and beverage industry is exceptionally competitive, with many in the sector struggling to stay afloat. As the CEO of a leading coffee chain in Saudi Arabia, I understand the strategies needed to prevent failure and remain an industry leader.

Knowing why businesses fail is essential for any entrepreneur. This article outlines essential strategies for professionals in the food and beverage industry to navigate common pitfalls and achieve success in this challenging landscape.

1. Lack Of Market Research And Blind Imitation

Many businesses fail because they don't understand their market deeply enough. Regular market analysis is crucial to grasp customer preferences and tailor offerings accordingly. Blindly copying others without understanding unique market needs often leads to failure.

Make sure to define your target audience, analyze competitors and identify market gaps for differentiation. As a part of this, use data analytics for insights and perform SWOT analysis (strengths, weaknesses, opportunities and threats) to stay up to date on industry trends. Engage with customers and continually refine your offerings.

Musk-Trump X Interview: Trump Takes Friendly Questions From Musk After Glitch-Plagued Start

Today’s nyt mini crossword clues and answers for tuesday, august 13, wwe raw results, winners and grades on august 12, 2024, 2. failure to create a competitive advantage and value proposition.

Successful businesses differentiate themselves through unique offerings and exceptional service. A strong value proposition is necessary to attract and retain customers. Without it, customers have little reason to choose one business over another.

A common and simple way to create a competitive advantage is to minimize profits. This strategy is used by large companies like Ryanair and Walmart, which are able to sustain low-profit margins. However, such advantages are often short-lived as they are easily replicated by competitors and can be difficult to maintain on a smaller scale.

For an example of creating a competitive advantage, the company I lead was the first to introduce drive-thru kiosks in the region, offering convenience in high temperatures. This innovation was initially successful but was soon copied by other companies, making it a standard offering rather than a unique competitive edge. This is why it is always important to continue to seek new ways to differentiate your products or services.

3. Mismatch Between Target Customer Segment, Price And Quality

Ensuring that pricing reflects the perceived value and quality of products helps avoid customer deterrence and business failure. Each country and customer segment has distinct preferences, so it's essential to first identify the target segment, explore their preferences, and assess if these align with the company's strengths.

For instance, in Saudi Arabia, I find that customers prioritize the store environment and ambiance—sometimes more than price. Additionally, the store's location and menu options are critical, for they add value to the product and encourage customers to pay a premium for a superior experience.

4. Inadequate Financial Planning, Operational Inefficiencies And Pricing Strategies

Foundational to business success is maintaining a solid business plan and effectively managing cash flow, operational costs and pricing strategies. In line with this, it's important to streamline operations through advanced inventory management and waste reduction to optimize supply chain processes.

Key techniques for managing cash flow include leveraging accurate historical data, seasonal forecasting and maintaining a cash reserve. I find just-in-time inventory systems particularly beneficial for managing perishable goods and adapting to seasonal demand fluctuations in the food and beverage sector.

A strategic pricing approach ensures prices reflect the value offered to customers and prevents incorrect pricing. This involves thorough market research, competitor analysis and customer feedback to help align prices with perceived value to ensure customers feel they are getting their money's worth.

5. Ineffective Marketing And Branding Strategies

These days, leveraging social media and other digital platforms are highly effective methods to build customer loyalty in the food and beverage industry.

Effective strategies within this realm include offering exclusive promotions, creating engaging visual content, encouraging user-generated content, collaborating with local influencers and utilizing personalized marketing. However, it's crucial to choose influencers who align with your brand's values and audience.

Overall, traditional marketing methods like print ads may lack the direct engagement and visual impact provided by digital and social media.

6. Quality And Consistency Issues

Maintaining consistency in quality is vital for success, especially for something like a coffee shop with multiple locations or outlets. Ensure that all your locations offer high-quality products and invest in staff training and development to uphold standards. This helps build a strong and trustworthy brand reputation.

Make sure that every one of your sites is carefully selected to maximize customer convenience and accessibility; ensure high visibility and easy access to contribute to a consistently superior customer experience across all branches.

7. Failure To Adapt To Trends

To stay ahead, food and beverage businesses must continually adapt to industry trends, not only updating marketing strategies as mentioned earlier but also innovating menus and services to meet changing customer preferences.

As our company expanded from a single store to hundreds of locations, we rebranded from "Barn Café" to "barn's," using a more casual lowercase b to appeal to a younger audience and modernize our brand image. We also expanded our menu with new offerings like plant-based milk and innovative cold beverages that targeted a younger demographic. Strategic adaptations like this are crucial in maintaining a competitive edge and relevance in the market.

8. Poor Management And Leadership

Effective leadership is evident in operations. Therefore, it's important to demonstrate strong decision-making and cultivate a culture of teamwork, motivation and recognition. As a part of being an effective leader, don't forget to reward staff and encourage innovative, out-of-the-box ideas that can help foster a positive and dynamic work environment.

Some Final Thoughts

In the fast-evolving food and beverage industry, success hinges on a blend of strategic research, innovative marketing, effective financial planning and adaptive leadership.

By maintaining high standards of quality and consistently meeting customer expectations, businesses can navigate the competitive landscape and avoid those factors that make others in food and beverage fail.

Remember, staying proactive and embracing change isn't just a strategy—it's the key to thriving in this dynamic market. Adapt, innovate and lead with vision to transform challenges into opportunities for growth.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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Guest Essay

How Kamala Harris Can Win

By Michael J. Sandel

Mr. Sandel teaches political philosophy at Harvard.

Kamala Harris has a lot to do in a short time — build a team, choose a running mate, introduce herself to the country. But her most important task is to figure out what this election should be about.

Over the past week, Ms. Harris has been campaigning on protecting democracy, the rule of law and reproductive freedom from another four years of Donald Trump. As a forceful defender of abortion rights and a former prosecutor, she is ideally equipped to make these issues the centerpiece of her campaign. She relishes reminding voters of Mr. Trump’s status as a felon. “I took on perpetrators of all kinds,” she declared in her first campaign rally, at a gym in Milwaukee on Tuesday. “So hear me when I say: I know Donald Trump’s type.”

But standing up to Mr. Trump and defending reproductive rights is not enough. To defeat him, Ms. Harris needs to address the legitimate grievances he exploits — the sense among many Americans, especially those without a college degree, that their voices aren’t heard, that their work isn’t respected and that elites look down on them. She needs a message that reconnects the Democratic Party with the working-class voters it has alienated in recent decades. Delivering this message may not come naturally to her as a former senator from California, and Mr. Trump has wasted no time attempting to brand her a “radical-left lunatic." But if she wants to shape a progressive politics that can wrest the future from the MAGA movement, then she has to try. It could be the difference between victory and defeat this November.

To begin addressing the anger and polarization gripping this country, Democrats need to recall what brought us to this volatile historical moment: An overwhelming majority of Americans — some 85 percent — believe that their leaders don’t care what they think and that they lack a meaningful say in shaping the forces that govern their lives.

This sense of disempowerment underlies the Republicans’ most potent issues in this campaign: inflation and immigration.

If Ms. Harris continues to repeat economic facts without acknowledging most voters’ feelings, she will fail to address the mood of discontent that has her running just behind Mr. Trump in the polls. Low unemployment, robust job growth, rising wages — by the usual metrics, the economy has been a success during the Biden years. And yet inflation looms so large for voters that most disapprove of the president’s handling of the economy. Why? Because inflation is not merely about the price of eggs. Many voters experience it as an assault on their agency, a daily marker of their powerlessness: No matter how hard I work or how much I make, I can’t get ahead or even keep up.

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PepsiCo and Coca-Cola: Competitive Strategy & Differentiation Essay

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

The history of the corporate development of such brands as Coca-Cola and PepsiCo is associated with the prolonged market competition for the greatest share in the market and industry and for attracting more consumers. In spite of the fact that the products of Coca-Cola and PepsiCo are similar in taste and quality, both these companies take the leading positions within the market of soft non-alcohol drinks.

To understand the particular features of the companies’ competition, it is necessary to focus on differences in the corporate cultures. Coca-Cola and PepsiCo follow different competitive strategies and focus on various elements of the corporate culture in order to help consumers differentiate the brands and their missions along with the brands’ images.

Corporate culture is the complex notion according to which people working in the company share the same organizational values, visions, and norms. There are definite systems and principles basing on which the leaders organize the employees’ activities. Corporate culture also includes such concepts as corporate beliefs and ideals distributed in order to attract consumers to share these beliefs and values (Balmer & Gray, 2003).

John Stith Pemberton designed Coca-Cola as the specific mixture to treat depression and apathy in 1885 ( Coca-Cola: Workplace culture , 2013). In 1898, a pharmacist Caleb Bradham designed a drink with the similar taste which becomes later known as Pepsi ( PepsiCo Values & Philosophy , 2012). Focusing on similarities in the taste and quality of the products, it is important to note that differences in the corporate cultures are the main factors to create the effective brand image and compete successfully within the market.

In its corporate culture, Coca-Cola depends on the ideas of diversity and leadership along with creating the conditions for the fair working environment. From this point, the company leaders concentrate on maintaining the positive working atmosphere and accentuating the human dignity ( Coca-Cola: Workplace culture , 2013).

PepsiCo operates the idea of motivation and empowerment. If Coca Cola accentuates the effective leadership, PepsiCo emphasizes the role of each worker in the process of production. The accent on the positive relationships and the focus on the team work of employees in Coca-Cola company is the opposite strategy to that one used in PepsiCo where the company’s leaders are inclined to rely on effective benefit programmes to motivate employees (Mitchell, 1996).

The above-mentioned differences are connected with the organizational norms and approaches to treating employees in order to establish the successful corporate structure and culture.

However, it is necessary to focus on three ways which the companies use to compete within the market and take the leading positions. While Coca-Cola determines entertainment, optimism, and passion as the main concepts to promote the product, PepsiCo focuses on the other segment of the target audience, emphasizing the idea of the healthy lifestyle and high-quality nutrition.

Thus, the two companies are inclined to promote different ideals and orient to different target audience ( PepsiCo Values & Philosophy , 2012). Moreover, Coca-Cola proclaims that the companies depends on innovation and contributes to ‘refreshing the world’ when PepsiCo uses this approach to accentuate the role of the company in protecting the planet and promoting the healthy lifestyle ( Coca-Cola: Workplace culture , 2013).

If Coca-Cola operates the principle of stability and high-quality with references to the company’s history, PepsiCo develops the idea of the company’s history focusing on the companies’ innovative and responsible approaches to the production (Garfield, 2000). From this point, the companies emphasize the differences in the corporate values in order to promote the products, and they can benefit from the competition while supporting the idea of differentiation.

Changes in Coca-Cola and PepsiCo’s corporate cultures can result in the further progress of this or that company. To continue to thrive in the future, Coca-Cola can use successfully the effects of such changes as the accentuation of the product’s quality with references to the ideas of trust and responsibility.

This approach should be relevant both for treating the employees and consumers. The changes in the organizational values can lead to affecting the traditional brand image negatively that is why it is important to operate the idea of combining tradition and innovation.

PepsiCo can continue to develop the corporate culture according to the principles of the global modern company respecting the world’s progress. Thus, more focus on diversity can help the company to achieve the higher position and improve the competitive strategy. PepsiCo effectively uses the concentration on short-term and long-term goals, guaranteeing the balance in the strategic development. References to the ideals of globalization and diversity can contribute to the company’s progress positively.

Corporate culture plays an important role in contributing to the company’s effective development and market competition. Competitive strategies which are used by Coca-Coal and PepsiCo are based on determining the differences between the companies, their approaches, and ideals in order to attract different segments of the target audience. The further accentuation of differences can guarantee the successful competition within the market and industry which is based on sharing various beliefs, norms, and values.

Balmer, J., & Gray, E. (2003). Corporate brands: What are they? What of them? European Journal of Marketing, 37 (8), 972-976.

Coca-Cola: Workplace culture . (2013). Web.

Garfield, B. (2000). Pepsi may win challenge, but loses most crucial test. Advertising Age, 71 (13), 73-74.

Mitchell, A. (1996). Pepsi still losing the cola wars. Marketing Week, 19 (3), 26-28.

PepsiCo Values & Philosophy . (2012). Web.

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IvyPanda. (2018, December 19). PepsiCo and Coca-Cola: Competitive Strategy & Differentiation. https://ivypanda.com/essays/competitive-strategies-used-by-coca-cola-and-pepsico/

"PepsiCo and Coca-Cola: Competitive Strategy & Differentiation." IvyPanda , 19 Dec. 2018, ivypanda.com/essays/competitive-strategies-used-by-coca-cola-and-pepsico/.

IvyPanda . (2018) 'PepsiCo and Coca-Cola: Competitive Strategy & Differentiation'. 19 December.

IvyPanda . 2018. "PepsiCo and Coca-Cola: Competitive Strategy & Differentiation." December 19, 2018. https://ivypanda.com/essays/competitive-strategies-used-by-coca-cola-and-pepsico/.

1. IvyPanda . "PepsiCo and Coca-Cola: Competitive Strategy & Differentiation." December 19, 2018. https://ivypanda.com/essays/competitive-strategies-used-by-coca-cola-and-pepsico/.

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IvyPanda . "PepsiCo and Coca-Cola: Competitive Strategy & Differentiation." December 19, 2018. https://ivypanda.com/essays/competitive-strategies-used-by-coca-cola-and-pepsico/.

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