elevator speech worksheet

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How to Give a Great Elevator Pitch (With Examples)

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How to Give a Great Elevator Pitch (With Examples) was originally published on Forage .

Though people are complex and so much more than just their jobs, in a new social situation you’re often asked, “So, what do you do?” or “What are you majoring in?” While you probably have a stock answer ready to go (I’m in sales; I’m majoring in English), the person asking may be able to help you achieve your career goals — but they won’t know unless you’ve got an elevator pitch ready to go.

An elevator pitch is an enticing and interesting three or four-sentence summary of you. But you do more than talk about yourself. Your elevator pitch gets the listener interested in what you’re capable of.

In this guide, you’ll learn:

What Is an Elevator Pitch?

How to write an elevator pitch, elevator pitch examples, elevator pitch bonus tips.

Mike Gardon of CareerCloud sums up elevator pitches like this: “When meeting someone for the first time, we all get asked what we do, right? Well, an elevator pitch is how you answer that question.”

At its core, an elevator pitch is a brief synopsis of who you are and what you do (or are trying to do). It’s named so because of the idea that you’re in an elevator with the one person who can make your career dreams come true. You’ve got the length of that elevator ride (approximately 30 seconds) to convince that person to keep listening to you.

Why You Need an Elevator Pitch (and When You’ll Use It)

In many respects, an elevator pitch is all about you. And though it may seem strange — uncomfortable even — to talk about yourself, a well-designed elevator pitch starts with you and ends with the listener.

Gardon explains, “The elevator pitch is designed to engage the person with whom you are communicating, and get them to take some next action. Think about it like this: if you were writing an email, the elevator pitch would be the subject line plus the next couple of lines that are shown in an inbox. The purpose is to get the recipient to open the email.”

In the case of your elevator pitch, you’re attempting to spark a longer conversation (or later meeting) with someone who could potentially help you professionally.

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Your elevator pitch comes in handy when you’re looking for a job. But you’ll also use various versions of your elevator pitch in situations like:

• Networking events
• Prospecting for new sales and clients
• When you’re interviewing and asked, “Tell me about yourself.”
• As the “about me” on LinkedIn, Twitter, or other social media page
• In the summary of qualifications on your resume

How Long Should an Elevator Pitch Be?

While elevator ride times vary, the general rule of thumb is that an elevator pitch is no longer than 30 seconds, which means your pitch needs to be concise.

So, you can’t include every accomplishment from your last three jobs, just the top most recent ones. As you’re honing your pitch, write it down and limit yourself to four sentences. This will help you focus on your top highlights.

In general, an elevator pitch includes four essential elements: who you are, what you do, what’s unique about you, and what your “ask” is. Though the “meat” of your pitch likely doesn’t change often, you should prepare multiple elevator pitches that you can tailor to your situation.

For example, if you’re a student, the pitch you use at a career fair may not be the same one you use at a networking event. Likewise, if you’re changing careers, you may need to switch up what your “ask” is depending on who you talk to.

Gardon offers an example. “I wear so many different hats and am involved in different businesses. So, if I want someone to be a guest on my podcast, I might tell them how we’ve done over 400 episodes, instead of telling them that I’m a former derivatives trader.”

Also, while the below elements are crucial, they can go in almost any order. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch.

Part 1: Who Are You?

Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Here are some examples:

“I’m [your name], a recent graduate of [university] with a degree in [your degree].”

“My name is [your name] and I’m a junior at [university] majoring in [your major].”

“I’m [your name] and while I’m currently in product development, I’ve decided I want to change gears and go into graphic design.”

Part 2: What Do You Do?

The second part of your elevator pitch explains what you do. However, you shouldn’t limit yourself to a job title. This is the place to mention one outstanding accomplishment from your job, internship, or even a class that will wow your listener.

Like all parts of your elevator speech, this needs to be brief, but it should also be detailed and help the listener get an idea of what you’re capable of:

“During my marketing internship at [name of company], I grew social media engagement by 43%, which resulted in an uptick in newsletter sign-ups year over year.”

“Our business is small, but that lets us have more personal interaction, which has helped us keep a small but loyal and profitable client base for 15 years.”

“After learning about the stock market, I wanted to test what I learned as well as my skills, so I created a mock portfolio that’s realized a 24% gain over the last year.”

Part 3: What’s Unique About You?

The next section of your elevator pitch includes something unique about you. While this can include specific skills, you can also trace your career path or accomplishments to illustrate how you use your skills.

Because you only have 30 seconds, you might be tempted to list your skills or accomplishments like a grocery list. But try to link them to an outcome or something you can do.

“I enjoy analyzing data and using the results to plan my content calendar, including social media posts.”

“I worked on my college newspaper, starting on the sports beat, eventually moving my way up to chief editor.”

The first example mentions one skill (data analysis ) and two outcomes (planning the content calendar and social media posts). The second example doesn’t mention any skills but illustrates the speaker’s career path (sports beat to chief editor), demonstrating an increase in skills and responsibilities.

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Part 4: Call to Action (or What’s Your Ask?)

The final part of your elevator pitch includes a call to action. Or, more specifically, what are you asking for?

Much like networking, you may not want to blurt out “a job!” even if that’s your desired outcome. This section is what you hope will happen, which could be a job, internship, or just a new networking connection.

“I would love to speak to you about being a potential mentor, if you have time.”

“I’d like to follow up with you about how I can get involved in and conduct summer research.”

“Can you tell me how you decided on [this] career?”

Each of these invites the listener to continue engaging with you either right now or in the future. 

Optional Part 5: Something Memorable

Finally, depending on the situation, you might want to include something memorable in your pitch. This is situation-dependent and only something you should do if you’re comfortable.

For example, the pitch on Gardon’s LinkedIn profile says, “Earned the Title ‘World Champion Funniest Person In The World (to my kids)’ 10 years running.”

Of course, not everyone can be the “Funniest Person in the World,” but your memorable moment could be your love of science fiction, who your favorite author is, or the fact that you just adopted a cat.

Here’s what all the elements look like when you put them together:

“I’m David, a rising senior at XYZ University and an education major. I spent last year student teaching at my old high school, and it was quite the experience being on the other side. I’m graduating in the spring and am looking to teach high school biology.”

“I’m Ella, and I’m currently an individual contributor at XYZ company running the social media accounts. I use Google Analytics to analyze and improve content performance, and my personal TikTok has XXX followers. I’m looking to move to a leadership role at a mid to large-size company where I can mentor others.”

“I’m Mike and I’m a sophomore at XYZ university. When I was a kid, I really wanted to communicate with animals, which is partly why I’m majoring in zoology. I’m not sure what career is best suited for me. Can you tell me how you ended up in yours?”

Once you’ve written (and rewritten) your elevator pitch, you’re almost ready to try it out. Before you do, though, ensure your delivery is memorable — for the right reasons!

• Practice. Practice makes perfect, of course. And while you don’t want to sound too rehearsed, you also don’t want to trip over your pitch or start rambling. Practice in front of a mirror, with friends or family, or record yourself to make sure you’re getting it right.
• Time yourself. Thirty seconds can feel like forever or fly right by. Time yourself to make sure your pitch isn’t too long or too short, and adjust as necessary.
• Use your “excited” voice. While you’ll want to use your “inside voice,” vary your tone. When you give a rehearsed speech, it should be polished but not robotic. Try to bring some excitement to your voice as you speak.
• Speak slowly. You may want to cram as much as possible into your 30 seconds, but that could result in you speaking too quickly to try to get it all in, making it tough for the listener to understand you. As hard as it might be, stick to one or two main points.
• Maintain eye contact. While you don’t want to stare at the listener the whole time, you don’t want to stare at the floor either. Maintain the level of eye contact that feels normal and natural to you, and break eye contact when appropriate.

Make Your Pitch

An elevator pitch is useful in all sorts of professional (and even personal!) situations. By taking stock of what you do and what you want to do, you’ll find the perfect elements to include in yours and impress the next person you pitch it to.

Want more insights into creating the perfect pitch? Check out Ashurst’s Building Your Personal Brand Virtual Experience Program .

Image credit: Canva

The post How to Give a Great Elevator Pitch (With Examples) appeared first on Forage .

How To Write A Killer Elevator Pitch (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

You’re on the elevator, riding up from the lobby to the top floor to drop off your resume with Human Resources in response to a job posting for your dream career.

You’re excited, but nervous, because you know your resume is going to be just one of hundreds that the hiring manager is going to look over before even thinking about inviting anyone in for an interview.

If only there were a way to make yourself stand out. If only…

The doors open and a woman in a sharp looking business suit steps in with you. She looks over and sees the top floor button is already lit. She smiles and in that instant a current of nervous energy rips through your body. This isn’t just any generic passenger you’re sharing the ride with…this is the hiring manager you’re hoping to impress!

Your heart starts pounding, your palms are sweaty, you feel light headed…

This is your chance!

You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she’s your captive audience.

You open your mouth and turn to her with a look of enthusiasm…and speak.

Let’s hope that elevator pitch  (or elevator speech) is ready!

Here’s the deal, after you make your successful elevator pitch (which you will after reading this article!), you need to know that you will get an interview…

But here’s the thing: there are over 100 other difficult interview questions you could be asked in your job interview. Sounds stressful right?

Well don’t worry, because we created a free PDF that outlines the most common questions and gives you word for word sample answers that you can use at your next interview.

Click the link below to get your copy now!

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What Is An Elevator Pitch?

So what exactly is an elevator pitch?

In a nutshell it’s just what it sounds like: a short, 30-60 second well crafted business pitch telling someone who you are and why they should want to hire you .

It’s called the elevator pitch because it’s meant to represent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top.

“Well, this stinks. I live in a town of nothing but one floor buildings. How am I supposed to use an elevator pitch? Clearly this article means nothing to someone who doesn’t live in the heart of a big city or surrounded by high rise buildings.”

Elevator speeches are good for so much more than just catching someone in a small enclosed space. You never know who you might run into at a cocktail party, or the movie theater, or grocery store…or any other number of places.

A solid elevator pitch will allow you to distill down to the most pure form exactly who you are and what you offer, and that focus can help to set you apart from all the other candidates who are vying for the same job.

Think of it as a commercial and you’re the product . You’ve got 30 seconds to market yourself and convince whoever is listening to not only NOT change the channel, but to buy what you’re selling…you as the Perfect Candidate!!

“So where do I start? Should I lock myself in the bathroom with a stopwatch and pretend it’s an elevator? Do I need a jingle?”

Hmmm…all we’ll say is do whatever works for you…but let’s all agree to skip the singing…for now. Instead, let’s focus on answering a few basic questions by doing a little pretending.

How To Write An Elevator Pitch

Let’s imagine you’re in sales and you just got into an elevator with the CEO of a huge manufacturing company. The doors shut…it’s just the two of you…and you have 60 seconds to convince him to not only listen to you, but to consider you as a potential employee, not just a fellow passenger on a short ride upstairs. So how do you do that!?

Let’s watch…er, we mean, read:

What do you do? Can you tell someone what you do in such a way that it’s interesting? Can you turn it into a quick little anecdote or story that will capture someone’s attention?

“Let me tell you about the time I took our products all the way to the North Pole. I’m in sales. I started out selling refrigerators to moose in Canada.”

Now that we’ve got your job title, can you tell us what you do when you’re doing what you were hired to do?

“In four short years, I’ve helped lead my team to the number one spot in sales…”

Okay, great…but what’s next?! What’s your objective ? What’s your goal?

“…but I knew we could do better. That’s why I took our refrigerators all the way up to the penguins in the North Pole.”

What makes you the best at what you do? Okay, now’s your chance to shine. Why are you the Perfect Candidate?

“Did you know that broken beaks from trying to eat frozen fish is the number one problem facing penguins today? Their issue isn’t that it’s not cold enough for them to keep their fish fresh, it’s that it’s too cold. I knew that by putting their fish in our double insulated hermetically sealed refrigerators instead of the traditional snow bank, the penguins would be able to keep fish fresh longer without having to freeze them, making it easier for the penguins to eat. As a result, we’ve more than quadrupling our current sales and are not only ranked number one regionally, but nationally as well.”

What’s your hook? You’ve just told a great story, but besides being entertained, why should your audience care?

“Now, just imagine what I can do for your products…”

Wait, who are you? D’oh! Nothing says missed opportunity quite like totally forgetting to tell someone your name.

“My name is Bob Mackrel,”

And most importantly…what do you want?

“…and I’m looking for my next big sales challenge. My I give you my business card?”

Boom. And there you have it: the perfect (if not a little outlandish) elevator pitch. In 30 seconds you’ve told your audience what you do, why what you do is important, hooked them in with what you plan to do next for their company, and who you are.

Easy, cheesy, right?

Penguins and refrigerators aside, this pitch was clearly perfect for the audience because our boy Bob knew the CEO, knew the company, and knew that his skills with sales would be a great match. Bob tailored his pitch.

“Again with the tailoring! That’s all you guys talk about…tailoring!”

That’s because it works! Again, think of our commercial analogy. When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you.

“Ahh…I see what you’re saying. That does make sense!”

The nice thing about an elevator pitch is that it’s short and sweet and to the point, which means once you get the basics figured out, you should be able to use it on just about anyone in any situation…as long as you make sure to always tailor your hook to your specific audience.

Elevator Pitch Mistakes To Avoid

So now that you know what to do in your elevator pitch, let’s quickly talk about what NOT to do.

Speaking too fast.

Yes, you only have about 60 seconds, but try to avoid cramming 15 minutes of information into one minute.

Using highly technical terms, acronyms or slang.

You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. The last thing you want is for whoever is listening to you to feel dumb. Remember, think commercial!

Not being focused.

This isn’t a general conversation and you’re not discussing the weather (unless that’s your job, in which case, never mind). Keep your pitch clear and focused.

Not practicing what you’re going to say.

First, write down your pitch. Read it over. Have your friends and family read it. Does it make sense? Make sure it flows well and that there aren’t any spots that feel rough or awkward. Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat.

Being robotic.

This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach.

Not having a business card or other take-away with you.

Okay, you’ve sold them on you…now how are they going to get a hold of you when they decide it’s time to bring you in? Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.

Not saying anything.

It does absolutely nothing for you to have a killer elevator pitch if you never use it. Now it’s your turn! Here are three example elevator pitches to get you started. Remember, these are just examples! Make sure you do the work to craft one specific to you and your audience!

3 Great Examples To Use As Inspiration

Graphic designer/logo branding specialist.

Hi, I’m Pam Tone and I’m a graphic designer. Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? Having worked for over 10 years as a professional graphic designer specializing in brand identification means I’ve built my reputation on the longevity of my logo designs. I can say that not only are my clients happy with what I’ve done for them, but my designs have gone on to win national and international logo and branding awards. I have worked hand in hand with some of the biggest advertising agencies and companies and out of over 300 contracts, have had only one logo changed, and that was as a result of a merger, not poor design. I’d like to bring that award winning history to your company. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?

TEACHER/EDUCATOR

Mobile app developer.

Hi, I’m Chip Ohm and I’m a developer. Did you know one of the biggest challenges facing companies these days is tracking employee work time? Of course, when you have a building where your employees are required to clock in and out it makes things easier, but what about employees who work from home or are on the road? I’ve come up with an easy way for both employees and employers to log and keep track of hours using just their cell phones and an app I’ve designed. The app allows employees to log in from wherever they are and input their start and stop times at the push of a button. You don’t even need to be in an area with a signal. The program captures all the data and holds it in a file which is then automatically uploaded to the employer’s servers as soon as the user is back in signal range. The system is not only simple, but it’s tamper proof. Not only has this app helped streamline the timecard process for remote employees, but it’s reduced timecard inconsistencies and paycheck errors by 90%, saving both time and money. So, how does your company handle logging in hours for your remote clients?

So there you have it! Now that you’ve read through this article and seen a few examples, it’s time to craft your own elevator pitch. Remember, keep it simple, keep it short, and keep it tailored.

And as always…good luck!

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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Kellie O'Brien Media

Online marketing consultant, creating an elevator pitch that elicits a conversation (+ worksheet).

December 8, 2021 By Kellie O'Brien Leave a Comment

Back in Tasmania six years ago, there was no networking opportunities. So I rarely had to explain to people in-person what I did. Then we moved to Wollongong and women’s networking events were everywhere. When I nervously attended the first event, creating an elevator pitch to use was the furthest thing from my mind. Over time, I realised how important having a strong introduction was.

The purpose of an elevator speech is not to get a transaction, but rather to elicit a conversation. It’s about piquing their interest in what you do and how it relates to what they’re going through. You can then carry that conversation through to converting someone, if you wish.

In the early days, I introduced myself as “Kellie O’Brien and I’m an online marketing consultant”. I didn’t focus on the transformation I provided. And I didn’t give a good first impression either, as I fumbled my way through explaining who I was.

For example people don’t walk around saying “I’d love to spend money on a marketing consultant”. Instead, they’re thinking “I wish I could work out the best way to attract a steady stream of new leads and clients”.

If you’re leading with your title rather than how you help people, then this exercise, complete with elevator pitch worksheet , will help.

What is an elevator pitch and why is it important

Firstly, an elevator pitch is a brief introduction to your business or yourself that succinctly conveys your message. The idea behind an “elevator pitch” is that you can deliver your pitch in the time it takes to ride an elevator.

There is an event locally where business owners stand before the audience and deliver their elevator pitch in 60 seconds. A timer displays on a screen to see if you can successfully complete the task. However, often an elevator pitch doesn’t exceed 30 seconds. Listening to someone introduce themselves for 60 seconds in real life might be a quick ticket for them to find the nearest exit.

The pitch should communicate the value and benefits of your services or product.

So why is an elevator pitch important? If you’ve ever met someone and stumbled over your words explaining what it is you do, you’ll know how having something prepared will present you in the best light.

You’re not asking people to buy from you, but you want something that allows them to want to ask more questions and, ultimately, to remember you.

So when it comes to elevator pitch vs value proposition, what’s the difference? In one of the last blogs, we went through putting together your value proposition . So you may be wondering what the difference is and whether you need both.

The two are very similar. An elevator pitch is the introduction to you and your business that you speak to others. You want to get this across in the shortest time possible. A value proposition shares what your business does to help your clients achieve their goals. You can use it on your website’s homepage or in a business plan. It may simply be one line or it might be a longer description.

In the end, what’s in your elevator pitch and your value proposition may be similar – and that’s OK. You may even find it helpful to go through what you wrote in your value proposition when creating an elevator pitch . In fact, the templates I use with clients to help create their elevator pitches use their value proposition within it.

Keep reading to see what I mean.

How to make a perfect elevator pitch

As I’ve mentioned before, blank screens rarely yield creative outcomes. Having a place to start – whether questions, a template or a framework – tends to at least allow us to start. Even if we find the end result vastly different from the template, it beats starting with nothing.

Before starting, I want you to answer some questions to ensure you have all the pieces you need to form your elevator speech. You can download the worksheet to help you write out the answers to the following questions.

Q1. What are the top 3-5 problems or pain points your ideal client experiences? 

For example, it might be not attracting enough clients, can’t get their staff to do what they ask, diets aren’t working to lose weight, or they’re holding themselves back from achieving their goals.

If we were focusing on a business coach, it might be:

• Can’t get staff to understand instructions and follow them
• Losing productivity because of miscommunication
• Business not functioning like it should and creating more work

Q2. What emotions are they feeling because of this?

We’re looking for the feelings that are a direct result of our top 3-5 problems. Go through this word list of emotions to see which fit:

• anger, sadness, frustration
• lonely, disconnected
• guilty, shame, disgust, embarrassed, self conscious
• fear, nervous, anxious, stressed, scared, afraid
• overwhelm, hopeless, cowardly, powerless, uneasy, unsure, vulnerable

Looking at our business coach example, two obvious ones would be:

• overwhelmed

Q3 What does your ideal client want and what transformation can you provide?

This will be very specific to the service you offer or what your business does as a whole. It could be increased profits, better relationships through improving their communication skills, giving them time freedom, maybe it’s losing a certain amount of weight, or you could provide the confidence to allow them to make better decisions in their life or business through astrology.

If you’re unsure what the outcomes are for your business, a great way to find them is to start with the surface level outcome and then ask “so what? Why should they care about that?” Keep asking yourself “so what?” until you reach what lies underneath their greatest needs and wants.

With our business coach, it might be:

• Mastering their mindset
• Increase their profits
• Having more time to focus on what matters to them

Q4. What feeling will your clients have when they achieve these result/s?

Next, look at a list of positive words that ties into describing the outcome. Go through the list and find the words that best describe that feeling your ideal client ultimately wants.

• empowered, confident, optimistic, courageous, self motivated, enlightened, strong
• ecstatic, excited, joyous, happy, delighted, proud, enlightened,
• relief, content, calm, acceptance, love, carefree, relaxed, focused, grateful

A business coach might want to help their clients feel:

Q5. Why are you the best person to help with this problem?

You need to tap into your background here and your “why” story. Why do you do what you do and why should someone listen to you?

It may be that you’ve lived through what they’ve lived through. That life experience can be particularly important to certain types of clients. Perhaps you’ve had a background in this area before. Many times business owners have worked in the corporate world and transferred those skills into their own business. This is important for a prospective client to know. Others have had a passion for a topic and gone on to study it.

You may want want to dive a little deeper with this section of your pitch. To do that, you can ask what was the triggering event that led you to do what you do. That moment may help share your why story within your pitch.

In my case, it’s not one specific thing – it’s a series of breadcrumbs that led me to doing what I do. So I might pick the pieces that are relevant to specific audiences.

The other way you can answer this questions, depending on which template you choose, is by sharing your vision from the vision and mission exercise .

If you struggle to find the answers to any of these questions before creating an elevator pitch , sit down with an ideal client and ask them . Of, if you were your most aligned client five years ago, then turn back the clock to remind yourself of what life was like for you then.

Our business coach might now go from:

BEFORE : I’m a business coach and I work with small businesses

AFTER : I’m a business coach and I help overwhelmed small business owners get back more time and money, so they can focus on growing their business. I empower them to confidently lead their team while mastering their own mindset for increased productivity and profits.

Which business coach do you want to work with?

Elevator Pitch templates to help you write your introduction

I want to give you a few templates you can use when creating an elevator speech  for you and your business. You may need to write a 60-second elevator speech, a 30-second pitch or an introduction. Having something that’s adaptable to all situations is important.

Here are two templates.

Who We Are Template:

We are a (type of business) that helps (ideal client) by (value proposition) so they can (your clients’ goals or desired transformation). Our vision is to (why you matter) .

EXAMPLE : I am a life coach that helps women over 50 unearth their higher purpose so they can live a more fulfilled life. My vision is to see women building lives that bring joy to them and their families.

Depending on the situation, you can lead to a call to action – whether to a service, booking a chat, learning more on your website or following you on social media.

Who We Help Template

With this one we’re putting the benefits to your prospect at the front of the statement. It may be that you’ve already stated your name and even what you do before you use this one. Or you may insert who you are directly after the first line of your statement. There are no hard and fast rules. Do what comes naturally to you.

You know how (pain or problem they have) ? Well, I help (ideal client) to (value proposition) by (how you do it). I feel I’m a good person for this because (why you matter) .

Often, this one starts better with a story. Here’s what I mean.

Creating an elevator pitch with storytelling

Sometimes, it can sound strange to launch into an “I help people with…” speech. It can also result in glazed over eyes from some. This is where it’s important to use storytelling – as the last template highlighted. If you start with a story, you can then get them to lean in and learn more.

This is really what you want your elevator pitch to do. As we said in the beginning, we’re not looking for a transaction, we’re looking to start a conversation. And a conversation takes two people. You need to get them to want to ask you questions about what you do.

With my own pitch, I often start with “You know how sometimes you feel like you’re throwing darts at a marketing map? Well, I help service-based business owners…”

One day a frustrated client said she felt like she had no marketing strategy, she was simply getting up each day and throwing darts at a marketing map and hoping for the best. Where you can, use your client’s own words.

In a recent mastermind, a client who’s starting an aquaponic urban farm used the story of the waterways drying up due to traditional farming methods and fish supplies depleted due to pollution and overfishing. It catches the ear of the people most interested in investing in his business or collaborating with him.

What story could you share ? Maybe it’s a client’s story, your own story or a story that highlights why you’re doing what you do.

Examples of an elevator pitch for business

I want to share a service based business pitch (my own) and a product one (a client’s hoola hoop business), but you can find lots of creative pitch examples about.

Hula Hoop Example

With this one I want to highlight how a pitch can change over time. With this client, they started with one version, but each week in the group program it slowly evolved as they become more confident about what it was they do, who they served and what the transformation was.

First version:

Are you sick and tired of feeling self conscious or uninspired at the gym? Well I run (business name) and we are inspiring a fun based movement revolution that makes you feel confident and free. We curate fun and bold activewear into one place online.

Final version:

We’re inspiring a fun based movement revolution at (business name) through our hula hoops, activewear and hula hoop dance classes for beginners. We’ve found that many like us don’t enjoy exercise or going to the gym because they find it intimidating or boring. That’s why we believe movement should be FUN.

Kellie O’Brien Example

With my pitch, I want to show you how you can adapt it for different scenarios. Let’s start with the overall framework that I pull from:

I am an (online marketing consultant) that helps (service-based business owners) by (empowering them to use storytelling, strategy and systems in their marketing) so they can (move their ideal clients from discovery to investment) . My vision is for (women to contribute to the family finances in a meaningful way, and build a legacy business that repays them and their family long into the future).

I might then use this framework in different ways:

SHORT : I’m an online marketing consultant and I help you move your most aligned clients from discovering who you are online through to investing with you using storytelling, strategy and systems. 

LONG : I’m an online marketing consultant and I help service-based business owners like you move your most aligned clients from discovering who you are online through to investing with you using storytelling, strategy and systems. My vision is for you to not only attract immediate clients and cashflow BUT build a legacy business that repays you and your family long into the future.

IN A NETWORKING SITUATION : You know how sometimes you feel like you’re throwing darts at a marketing map and hoping for the best? Well, I help you develop a smart strategy to move your ideal clients from discovering who you are online to investing with you, using storytelling, strategy and systems. This means you can generate a consistent flow of clients, while building a legacy business that repays you and your family long into the future.

How to deliver an elevator speech

Once written, say it out loud. If your pitch doesn’t feel natural and roll off the tongue, it’s time to tweak it. Keep refining your script till you no longer sound like a robot.

You then need to practice it. In my group programs , participants practice saying it to the group regularly and to any guests that present to build their confidence. You’ll end up knowing it off by heart and know how to adapt it to different types of people and situations.

If you don’t have a group, get honest feedback from friends and family. Think about how you might use this elevator pitch in every day life. Who will you be delivering it to?

Want to go deeper into creating an elevator pitch . Download the elevator pitch worksheet with tips and templates.

If you’re looking for a step by step to help you create your elevator pitch, download the worksheet. Don’t expect your first version to be perfect. It will evolve over time.

And if you need help, reach out or become part of the next Online Marketing Mastermind where you’ll have the opportunity to not only create your pitch but practice it with people who can help you refine it.

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Center for Career Development

Developing Your Elevator Pitch

An elevator pitch is your short (30-60 second) professional introduction. A prepared elevator pitch will help you start a conversation with potential employers, faculty members, alumni and others. 

Why you need an elevator pitch

According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. By building authentic relationships with professionals, over time you can uncover job opportunities that might not be posted, or possibly create an opportunity that did not previously exist.

By engaging in networking activities, it allows you to raise awareness of “your personal brand” by meeting other professionals and sharing your abilities, skills and background. In turn when people in your network hear about potential opportunities, they may immediately think of you.

Your elevator pitch should:

• Communicate your personal brand and what you want to be known for
• Convey your unique selling points
• Answer the questions “Tell me about yourself’ “What do you do?” and “What are you interested in doing next?

Before you create your pitch, first think about:

• What makes you unique?
• What are you seeking?
• What can you offer?
• What do you want a person to remember about you?  

Create your pitch in five steps

• Spend some time thinking about and writing down your top work and school experiences using the STAR Method (Situation, Task, Action and Result). Choose one one-to-two experiences you want to pitch.
• Shorten each story to a sentence or two focusing on your actions and the results of those actions.
• What are you good at?
• What do you like doing?
• Are you a problem solver, analytical thinker, effective communicator, innovator, etc?
• Tailoring your pitch for the audience/person you are speaking to and the setting you are in
• Put it together and make it conversational. Add a question to the end of your description or offer to help someone with something they are working on.   

Sample Pitch Format

“Hi____, my name is___. I am studying___and will graduate in___. I am looking to/I am interested in____. I recently worked on a project that___. I am interested in learning about___. Can you tell me more about___.”

Sample Pitch

“Hi, my name is Theo Tiger and I am a junior studying computer science at Princeton.  I am interested in cybersecurity and web development because they challenge me to use my analytical skills to keep information secure. Last semester, I worked with a professor to develop a program that analyzed the psychological effects of social media on Twitter users. Right now I am looking for summer internship opportunities and I am interested in learning more about your company.  Can you tell me about the internship opportunities your company provides?”

Build your pitch 

Use our elevator pitch worksheet to create a pitch that represents who you are and what you can offer.

Related Resources

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• Career Planning
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How to Create an Elevator Pitch (With Examples)

Examples of the Best Elevator Pitches

When and How to Use an Elevator Pitch or Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

Hybrid Images / Cultura / Getty Images

What is an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. It's called an elevator pitch because it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing (if you're simply networking).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it to ensure your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch in person at job fairs or career expos, and online in your LinkedIn summary or Twitter bio. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, " Tell me about yourself ." Think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30–60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

Be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit. Avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're staying within the appropriate time limit and delivering a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate, but you shouldn’t volunteer that information immediately.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances and with many different types of people. But do remember to say what you're looking for. For instance, you might say you're looking for "a role in accounting," "an opportunity to apply my sales skills to a new market," or "the opportunity to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters. They may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, and you shouldn't get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All of the same guidelines apply to a virtual elevator pitch. You may have an opportunity to give an elevator speech at a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well-lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand so you get accustomed to looking at the camera, which will help you appear to make eye contact with the person on the other side of the video chat. Just avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

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Elevator Speech Template: How to Create a 30 Second Commercial for Yourself

Looking for an elevator speech template? In this post, I’m going to explain how to create a 30 second commercial (elevator pitch) for yourself. (Or for your company.) This elevator speech can be used to introduce yourself to a new contact, help you get an interview, or help you sell an idea to a decision-maker. This type of presentation is critical when you have to grab a person’s attention in a positive way and time is short. In this post, we will cover a brief history of the concept, an elevator speech template, and a few examples.

History of the Elevator Speech

In the book, Crosby encourages Quality Managers to create a “pre-prepared speech selling the benefits of their new approach to quality that they could deliver in the elevator if they find themselves unexpectedly in the company of a senior executive for a few floors.”

The Difference Between an “Elevator Speech” and an “Elevator Pitch”

The purpose of the elevator speech is to get the person hearing the speech to want to hear more. Nothing else. In fact, our elevator speech template will encourage the listener to actually want to hear more. In addition, the listener will often ask you to explain the concept in more detail. (If we deliver it well.) So, if you happen to be in sales, and you are looking for a way to get potential prospects to come to you, the template will work well for you.

The 60-Second Commercial and the 30-Second Commercial

Eventually, the concept of the “Elevator Pitch” was replaced with a “60-Second Commercial.” Since Crosby’s original concept was one-minute long, sales trainers used the same concept in networking. This concept was simple. When you are at a business card exchange, you want to be able to explain what you do quickly. So, the Elevator Speech became synonymous with a promotional introduction. They just re-named it a 60-second commercial.

I remember going to networking events in the late 1990’s and early 2000’s. At the time, we were taught to practice a great 60-second commercial. You had to get really good at it. If you did, be able to pitch a random person that you just met and make them want to buy something from you. Of course that was horse hockey. Oh yes, I’m sure, on occasion, someone use this commercial with someone who actually has a specific need. Then, later, the person bought. But, I’d wager that these situations were pretty rare if the person delivering the 60-second commercial was being pushy.

By the way, today, if it takes 60 seconds to explain what you do, you’ve likely already lost the listener. Recently, the concept has been shortened to a 30-second commercial.

Elevator Speech Template

This elevator speech template will show you how to create a 30-second commercial for yourself or company. One key to making this process work is to be both genuinely interested in the other person. Another key, though is to get the person to pull the information from you. A good analogy for this is fishing. No one ever caught a fish by dunking their head underwater and telling the fish how great they were. First, you have to offer the fish something that the fish wants. Then, you have to wait for the fish to make the next move. Finally, you have to set the hook. The 30-second commercial is very similar . (Except that the listener doesn’t end up grilled on a plate at the end. Okay, maybe I could have come up with a better analogy, but you get the point.)

• Introduction (If Necessary)

For instance, I know that most people have never heard of The Leader’s Institute ®. So, by not explaining in detail about what the company does, it leads the person to ask, “So, what does The Leader’s Institute ® do?” Also, instead of saying that I’m a teacher or trainer, I say professional speaker. It builds interest. It also makes the speaker want to know more.

By the way, the best way that I have ever found to do that is to ask questions of the other person. If I want the person to ask me something, I will often ask that same thing about them.

• Focus on the Problem that You Solve (Want to Solve) for People.

The big mistake that a lot of people make here is to pull out the salesperson fangs .

“Well, let me tell you… The Leader’s Institute ® is an international training company specializing in leadership, presentation skills, and team building events. We conduct as many as 300 public speaking classes every year. We have also trained over 100 professional speakers. In addition, we have over 30,000 people every year participate in our team building activities. Would you like me to send you some information about some of our public speaking classes or team building events?”

The person will likely be polite, but quickly try to distance himself/herself from you. Going back to the fishing example, you got a tiny nibble, and then jerked the line.

Instead, you want to tease the fish a little. Give them another taste of the bait. The best way that I have ever found to do this is to tell the person how you can solve a problem that they can relate to. For instance, in my own case, I might just say something like, “I help people eliminate public speaking fear.” Then… I shut up. I wait for the inevitable… “How exactly do you do that?” I have my second nibble. Now, it is time to set the hook.

• Tell a Quick Emotional Story

This is where the actual 30-second commercial actually starts. The best commercials are the ones that take you on a journey. They tell you a story. Your 30-second commercial should do the same. So, whatever problem that you have just said that you solve, give a 30-second example of a time you did it.

For instance, I might say something like…

Well, let me give you an example. a few weeks ago, Whole Foods had me fly into Miami to coach a team their regional managers. The leader of the team was a very charismatic and energetic speaker. So, the managers who worked under him were a little self-conscious about speaking in front of him. So, basically, I helped them have a series of mini-successes which built up their speaking skills and confidence. By the end of my training with them, they were presenting better than most professional speakers. The boss was so shocked at how well everyone did, that he recommended me to Whole Foods corporate in Austin.

Of course, if you pick an example that is closely related to the listener, that works better. So, if I’m speaking to a person in the tech industry, I might give an example of training I did for HP or Microsoft. (Yup, I actually did presentation training for the people who created PowerPoint.)

• The Subtle Take Away

The subtle take-away is the last stage of the Elevator Speech Template. In sales training, we always teach sales people to “Ask for the close.” In presentation training, we encourage speakers to create a “Call to Action.” When we are doing an elevator pitch, though, we don’t want to seem pushy. We want the “close” to be the listener’s idea. So, a subtly take-away can help.

So, instead of me closing with, “Do you or anyone you know need presentation training?” I’d be more subtle. I might say something like, “I’m guessing that working for [Listener’s Company], your team is full of highly skilled presenters. I doubt that they would need the kind of help that I offer, though, huh?”

The moment that I get the listener to disagree with me… Well, I win.

Examples Using the Elevator Pitch Template

Internal elevator pitch to get funding for a project.

Let’s say your team has found a solution to a software glitch, but you need $10,000 in capital to fund the project.

(Intro) Hey boss, it’s Doug from software R&D. (Problem) We have been working on a software glitch that is causing customer service to not be able to pull up customer records. Joe in customer service has determined that we are losing about $5,000/month from it. However, it looks like we have found an easy solution. [Pause and wait for boss to ask, “How?”] (Quick Emotional Story) Let me give you an example. Last week, we got a call from a customer wanting to cancel his service. The customer service rep was able to save the customer by scheduling a tech to come out first thing the next morning. The tech never showed. The customer was irate. Not only did he cancel, but he had a few choice curse words for the rep. We have no chance of ever getting that customer back. Our average customer stays with us three years. So, we lost about $150 this month and $4,000 lifetime by losing that single customer. Joe said that we lost $5,000 just this month. So, if just a few of the deals that we lost were like the one that I saw, we might be losing tens of thousands of dollars from this glitch. Turns out, we can purchase a newer, more up to date scheduling app for just $10,000. (Subtle Take Away) It may take a while to budget the $10,000. So, we can probably get the new scheduling app in use in about 6 months. What do you think?

30-Second Commercial for a Financial Planner

Let’s say you are a financial planner at a business card exchange, and you are looking for new clients. Instead of saying, “I’m a financial planner” focus more on the problem that you solve. Then come up with a job title that encompasses that solution. Here is an example.

(Intro) Hi, I’m Doug Staneart, and I’m a retirement specialist for Edward Jones. [Retirement specialist? What is that?] Basically, I help people retire young enough so that they can still enjoy their wealth. [Really, how do you do that?] Let me give you an example. Back in 2008, I had a family who had been investing with me for about 15 years. The couple was in their mid-forties, and they were just preparing for retirement at 65. Well, I started noticing that there was a lot of uncertainty in the market. So, I suggested that they pull out of all of the funds based on the stock market. After the crash, we reinvested. The almost tripled their nest-egg in about five years. I got a postcard from them in St. Thomas a few weeks ago. They both retired at 55, and they have been enjoying themselves for a few years now. (Subtle Take-Away) You’ve been preparing for retirement for decades, so I doubt that story is really exciting you. though.

The Point is Get Them to Come to You

Remember, focus on the problem that your listener wants to solve. Then show them how you can help them solve it. You can’t push a rope. However, if you can convince the other person to pull the rope, you will move closer to them.

Podcasts , presentation skills

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WHITEBOARD EXERCISES

Give your elevator pitch.

We recommend completing these sections on a desktop, printing your sheets and/or saving your work as PDFs.

The Elevator Pitch Framework

There’s a framework for elevator pitches that will help you get to the point quickly while still clearly communicating key information to the listener:

For (customers) that have (a problem) we provide (a solution).

Here’s an example from Pana, a Techstars company:

For hiring managers that don’t want to spend time booking or reimbursing travel, Pana is a chat-based travel concierge that allows candidates to book travel without the hassle of reimbursement or scheduling.

There are a few things we want you to notice from Pana’s pitch:

They use everyday language - no jargon.

It’s one sentence.

If you time how long it takes to read aloud, it’s roughly 10 seconds.

It’s your turn to write your elevator pitch. Use the prompts below to help you think through the key elements of the framework.

Think about the customer:

What have you learned about your ideal customer and how do they identify themselves?

What are 3-5 ways you might state who your customer is? Which one is best?

If you were to speak with a potential customer, what question might you ask them before your pitch?

When you think about the customer’s problem:

What are your problem statements from the customer discovery work?

What are 3-5 ways you might refine the words you choose?

When you talk about your solution:

What’s your unique value among your competition?

What do other people say your solution is?

How might you talk about how you do what you do, as opposed to what you do.

Write Your Elevator Pitch

Okay - now it’s your turn. Think back to our elevator scene: it’s just you and that impossible-to-reach prospect and it’s now or never. Use the prompts below to build your elevator pitch:

Now - use the elevator pitch framework to assemble your answers into one sentence in the space below.

And remember: For (customers) that have (a problem) we provide (a solution) . This will be your Elevator Pitch 1.0 .

Give It a Shot

How will you know if this elevator pitch is clear and exciting? You’re will have to try it often. Here are some guidelines for this exercise:

Find a neighbor, call a friend, or stop someone random on the street and ask them for two minutes of their time.

Read your elevator pitch aloud. Do NOT ask anyone to read this. This has to come from you.

Time yourself, or ask your listener to do it.

Be confident and read it.

Give your audience a second for your pitch to sink in.

Ask your listener some follow up questions and then take some notes. Be sure to thank them for their time. Don’t take the feedback personally, and realize that this is an opportunity to grow. Then, ask them the following:

Is your pitch more than 2-sentences?

How long did it take you to recite your pitch? More than 30 seconds?

Can they clearly identify the customer, their problem, and the solution?

What questions do they have for you?

Do they seem engaged? Excited?

Did anything of what you said confuse them?

Did you use clear, everyday language?

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• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

We’ve put together 15 creative elevator pitch examples that will help you nail your next client meeting or virtual networking event. Whether it’s your first time or you’re a seasoned professional, our examples cover any situation you might find yourself in. 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. This includes situations where you need to "tell me about yourself" to recruiters or hiring managers. Therefore, preparing your next pitch becomes an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale.

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

Whether you're pitching a new product, a startup idea, or your work experience to a potential employer, make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings.

How to write an elevator pitch 

When it comes to writing an effective elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Step 1: Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Nonverbal communication skills like body language and eye contact are  also an important part of a solid introduction. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a compelling way that's appropriate for the occasion.

Use a formal greeting for a business pitch or when meeting with hiring managers.

Opt for a more casual greeting for a fun event or informal networking opportunity.

For virtual business meetings and professional networking events, get creative with your introductions over video chat.

In virtual networking events, focus on making a strong first impression, as it can be more challenging than in-person meetings.

Consider starting with a lighthearted joke to break the ice, ensuring it's relevant to your target audience. This can be particularly effective at career fairs or when giving your elevator speech to recruiters. 

Step 2: Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Step 3: Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Step 4: Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If you're pitching during a job search or to build your network, your value proposition should highlight your unique skills, career path, and how they align with the company's or individual's goals.

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Step 5: Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Don't forget to include a clear call to action, whether it's scheduling a follow-up meeting, exchanging business cards, or connecting on LinkedIn. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

Elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create the best elevator pitch template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software?

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them.

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Common elevator pitch mistakes to avoid

Even with the best elevator pitch examples at your disposal, it's easy to fall into common pitfalls. Here are four mistakes to avoid when crafting your pitch:

1. Rambling and using too much jargon

One of the biggest mistakes in delivering an elevator pitch is exceeding the optimal amount of time and filling it with industry jargon. Remember, the best elevator pitch is concise and easily understood. Avoid technical terms that might confuse your audience, whether they're hiring managers, potential clients, or fellow professionals at a networking event.

2. Not communicating your value proposition in a compelling way

Your elevator speech should quickly and effectively convey your unique value. Whether you're job hunting or pitching a new business, clearly articulate what sets you apart. This is especially crucial when addressing a potential employer or investors. Your value proposition should be one of the key points that stick with your audience long after the conversation ends.

3. Not tailoring your pitch to your target audience

A one-size-fits-all approach rarely works for an elevator pitch. Tailor your message to your specific audience, whether you're at a career fair, a networking event, or even crafting cover letters. For instance, if you're pitching to a nonprofit, focus on impact and mission alignment rather than just profitability.

4. Forgetting to include a call to action

An effective elevator pitch should end with a clear next step. Whether it's exchanging business cards, setting up a follow-up meeting, or inviting them to subscribe to your newsletter, always include a call to action. This gives your audience a concrete way to continue the conversation and build your network.

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth.

FAQ: Writing the perfect elevator pitch

What should an elevator pitch say? 

An effective elevator pitch should concisely communicate who you are, what you do, and your unique value proposition. It should highlight your skills, experience, or product offering in a compelling way. For those in a job search, your pitch should answer the interview question "Tell me about yourself" while focusing on career goals that resonate with your target audience.

What are the three C's for an elevator pitch? 

The three C's for an elevator pitch are Clear, Concise, and Compelling. A clear pitch uses simple language without jargon. Concise means keeping it brief, ideally 30 seconds or less. A compelling pitch is interesting and relevant, encouraging further conversation, whether you're networking or in a job search.

How can I improve my elevator pitch? 

To improve your elevator pitch, practice in front of a mirror to refine your delivery and body language. Record yourself to identify areas for improvement. Seek feedback from others and continuously refine your pitch. Tailor it for different scenarios, from job interviews to networking events. Regular practice will make your pitch more natural and effective in your job search or business endeavors.

How do I prepare for unexpected elevator pitch opportunities? 

To prepare for unexpected elevator pitch opportunities, have a basic pitch ready that you can adapt on the spot. Keep business cards handy and stay informed about your industry. Practice regularly so your pitch feels natural, even during a short elevator ride. Aim for an authentic conversation tailored to your audience, whether at a networking event or during an unexpected professional encounter. For product or service pitches, focus on quickly capturing interest to turn listeners into subscribers or leads.

Related resources

How Asana streamlines strategic planning with work management

How to create a CRM strategy: 6 steps (with examples)

What is management by objectives (MBO)?

Write better AI prompts: A 4-sentence framework

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