electric scooter rental business plan

Electric Scooter Rental Business Plan [Sample Template]

By: Author Solomon O'Chucks

Home » Business Plans » Automotive Sector

An electric scooter rental business is a type of service that allows individuals to rent electric scooters for a short period. These businesses typically operate in urban areas and provide an alternative mode of transportation for short-distance trips.

The concept has gained popularity in recent years due to the increased demand for convenient and eco-friendly transportation options.

Electric scooter rental businesses offer a convenient and flexible transportation option for short trips, providing an alternative to traditional transportation methods like cars or public transit. They are often seen as a sustainable solution, as electric scooters produce lower emissions compared to fossil fuel-powered vehicles.

The electric scooter rental business belongs to the broader industry of “micro-mobility” or “shared mobility.” Micro-mobility refers to transportation options that are typically designed for short-distance trips and utilize small vehicles like bicycles, electric scooters, and electric bicycles (e-bikes).

Steps to Write an Electric Scooter Rental Business Plan

Executive summary.

Big Joe® Electric Scooter Rental, Inc. is a Nashville-based company that aims to provide convenient and eco-friendly transportation solutions to residents and tourists in the city. Nashville, Tennessee, is a rapidly growing city with a thriving tourism industry.

The city’s rich musical heritage, diverse cultural attractions, and bustling downtown area make it an ideal location for our electric scooter rental business. Our goal is to capitalize on the increasing demand for sustainable and flexible transportation options, while also supporting the local economy.

Big Joe® Electric Scooter Rental, Inc. is poised to become a leader in the electric scooter rental industry in Nashville, Tennessee. With our focus on sustainability, convenience, and customer satisfaction, we aim to meet the transportation needs of residents and tourists while contributing to a greener and more livable city.

Through strategic expansion and partnerships, we are confident in our ability to achieve significant market share and profitability in the coming years. Joe Mathias is the founder and CEO of Big Joe® Electric Scooter Rental, Inc.

Company Profile

A. our products and services.

We offer a fleet of electric scooters for rent, allowing customers to easily navigate through Nashville’s vibrant streets, reduce traffic congestion, and contribute to a cleaner environment. Our electric scooters produce zero emissions, reducing the carbon footprint and improving air quality in Nashville. By choosing our rental service, customers actively contribute to the city’s sustainability goals.

b. Nature of the Business

Our electric scooter rental will operate the B2C – Business to consumer business model. We will offer our services directly to the end user without any middleman arrangement.

c. The Industry

Big Joe® Electric Scooter Rental, Inc. will operate in the “micro-mobility” or “shared mobility.” industry.

d. Mission Statement

Our mission at Big Joe® Electric Scooter Rental, Inc. is to provide convenient, eco-friendly, and affordable transportation solutions to the residents and visitors of Nashville. We strive to promote sustainable mobility, reduce traffic congestion, and contribute to a cleaner environment while delivering an exceptional rental experience for our customers.

Through cutting-edge technology, exceptional service, and a commitment to safety, we aim to revolutionize urban transportation and make a positive impact on the communities we serve.

e. Vision Statement

At Big Joe® Electric Scooter Rental, Inc., our vision is to be the leading provider of electric scooter rentals in Nashville and beyond. We envision a future where electric scooters are the preferred mode of transportation for short trips, fostering a more sustainable and vibrant city.

f. Our Tagline (Slogan)

Big Joe® Electric Scooter Rental, Inc. – “Unleash the Joy of Sustainable Mobility!”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Big Joe® Electric Scooter Rental, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure

• Chief Operating Officer (Owner)
• Operations Manager
• Accountant (Cashier)
• Marketing and Sales Officer
• Rental Officer
• Customer Care Executive (Front Desk Officer)

i. Ownership/Shareholder Structure and Board Members

• Joe Mathias (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• David Kenneth (Board Member) 19 Percent Shares
• Vincent Bonny (Board Member) 10 Percent Shares
• Richie Mendy (Board Member) 10 Percent Shares
• Mercy Joel (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Big Joe® Electric Scooter Rental, Inc. offers a sustainable and eco-friendly mode of transportation, aligning with the increasing demand for environmentally conscious options.
• The mobile app-based rental system provides customers with a user-friendly and convenient experience, allowing them to locate and rent scooters easily.
• The scooters are equipped with advanced safety features and GPS tracking, ensuring a safe and reliable riding experience for customers.
• Big Joe® Electric Scooter Rental, Inc. offers competitive rental rates, providing an affordable alternative to traditional transportation methods.
• Nashville’s growing population, tourism industry, and emphasis on sustainability create a favorable market for electric scooter rentals.

b. Weakness

• Electric scooters may have limited range and battery life, requiring frequent charging and potentially impacting the availability of scooters during peak usage times.
• Inclement weather conditions, such as rain or extreme heat, may reduce customer demand and usage of electric scooters.
• Accidents or injuries involving riders could result in legal and liability challenges for Big Joe® Electric Scooter Rental, Inc.

c. Opportunities

• There is an opportunity to expand operations to other cities with similar characteristics and market potential, capitalizing on the growing trend of electric scooter usage.
• Collaborating with local businesses, hotels, and tourism organizations can increase visibility and accessibility, attracting more customers and driving business growth.
• Government initiatives and incentives promoting sustainable transportation can further support the adoption of electric scooters and create a conducive environment for growth.

i. How Big is the Industry?

The “micro-mobility” or “shared mobility” industry that the electric scooter rental business is a part of is a small and growing industry. The electric scooter rental industry is expected to expand to new cities and regions, both domestically and internationally.

As more cities embrace sustainable transportation options, there will be increased opportunities for electric scooter rental companies to enter new markets and cater to the growing demand for convenient and eco-friendly mobility solutions.

ii. Is the Industry Growing or Declining?

The “micro-mobility” or “shared mobility” industry is a growing industry. The available statistic shows that the E-Scooter-sharing segment in the United States is projected to grow by 9.47% (2023-2027) resulting in a market volume of US$999.20 million in 2027.

iii. What are the Future Trends in the Industry

As technology advances and the cost of electric scooters decrease, there will be a shift towards fully electrified scooter fleets. This transition from traditional fuel-powered scooters to electric ones will help reduce emissions, improve air quality, and align with sustainability goals.

Electric scooter rental companies may collaborate with cities to integrate their operations with smart city infrastructure. This could involve leveraging data analytics and real-time information to optimize scooter deployment, manage traffic flow, and improve overall transportation efficiency.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the electric scooter rental line of business.

v. Can You Sell a Franchise of Your Business in the Future?

Big Joe® Electric Scooter Rental, Inc. has plans to sell franchises in the nearest future and we will target major cities with growing tourism potentials in the United States of America.

• Evolving regulations and restrictions on electric scooter usage imposed by local authorities may impact operations and require compliance measures.
• The electric scooter rental market is becoming increasingly competitive, with the entry of new players, which may result in pricing pressure and customer retention challenges.
• Incidents related to accidents or misuse of electric scooters could raise safety concerns among potential customers and affect the public perception of the industry.

i. Who are the Major Competitors?

• Jump (Uber)

ii. Is There a Franchise for Electric Scooter Rental Business?

Yes, there are franchise opportunities for electric scooter rental business, and here are some of them;

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Electric Scooter Rental Business ?

Yes, there are policies, regulations, and zoning laws that affect the electric scooter rental business in the United States of America. However, it’s important to note that these regulations can vary significantly from city to city and even at the state level.

Many cities require electric scooter rental companies to obtain permits or licenses to operate within their jurisdiction. These permits may outline specific requirements such as fleet size limits, operational boundaries, safety standards, insurance coverage, and data-sharing agreements.

Some cities impose minimum age requirements for scooter riders. For example, riders may need to be at least 18 years old to rent and operate an electric scooter.

Cities often establish rules and regulations governing how electric scooters should be ridden. This can include speed limits, designated riding areas, restrictions on riding on sidewalks, and adherence to traffic laws.

Cities may have specific guidelines for parking and docking electric scooters to prevent obstruction and ensure orderly parking. This may include designated parking zones or requiring scooters to be parked upright and out of the way of pedestrians.

Some cities require electric scooter rental companies to share certain data with local authorities, such as trip data or real-time scooter locations, to assist with urban planning and enforcement. Regulations related to data privacy and user consent may also come into play.

Marketing Plan

A. who is your target audience, i. age range.

Our target market falls between 12 years to 65+ years

ii. Level of Educational

We don’t have any basic educational qualifications for those we are targeting; everyone who falls within our target age range is welcome to rent our electric scooters.

iii. Income Level

Anyone who can afford our rental fee will be welcome to rent our electric scooters.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people that will rent our electric scooters.

v. Language

There is no restriction when it comes to the language spoken by the people that will rent our electric scooters.

vi. Geographical Location

Anybody from any geographical location will be welcome to rent our electric scooters.

vii. Lifestyle

Big Joe® Electric Scooter Rental, Inc. will not restrict any patron from renting our electric scooter based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch the Attention of Potential Clients.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with other rental companies and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for each of our clients.
• Create an efficient content marketing strategy.
• Create a community for our freelance marketers and influencers.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

Big Joe® Electric Scooter Rental, Inc. will adopt the following pricing strategies:

• Cost-Plus Pricing
• Value-Based Pricing
• Competitive Pricing
• Dynamic Pricing
• Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us.

Big Joe® Electric Scooter Rental, Inc. will establish strategic partnerships with local businesses, hotels, event venues, and tourist attractions to gain insights into anticipated demand and adjust inventory accordingly. Collaborating with partners can help predict spikes in demand during special events or high-traffic periods.

b. Inventory Strategy

Big Joe® Electric Scooter Rental, Inc. will utilize forecasting techniques and conduct demand analysis to estimate the expected demand for electric scooters in different time periods, such as weekdays, weekends, or seasonal variations. This analysis will help determine the appropriate level of inventory needed to meet customer demand while avoiding excess inventory.

Having a flexible inventory strategy that allows for scalability is essential for accommodating future growth. We have a plan for potential expansion into new markets or increased demand in existing markets by ensuring access to additional scooters or adjusting fleet composition as necessary.

By conducting regular inspections, addressing issues promptly, and scheduling routine maintenance, Big Joe® Electric Scooter Rental, Inc. will reduce the number of scooters out of service due to repair needs.

c. Payment Options for Customers

Here are the payment options that Big Joe® Electric Scooter Rental, Inc. will make available to her donors and contributors;

• Bank Transfers
• Credit or Debit Card
• Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

Return policy:.

Big Joe® Electric Scooter Rental, Inc. can establish a return policy to provide clarity and guidelines for customers who need to return rented scooters.

Incentives:

To encourage customer loyalty and repeat business, Big Joe® Electric Scooter Rental, Inc. can offer various incentives. Some possible incentives include loyalty programs where customers earn points or rewards for frequent rentals, discounts for extended rental durations, referral programs that reward customers for referring new users, and promotional offers or discounts for specific periods or events.

Guarantees:

Big Joe® Electric Scooter Rental, Inc. can provide guarantees to instill confidence in their service and ensure customer satisfaction. Big Joe® can guarantee that all scooters are regularly inspected, well-maintained, and equipped with safety features to provide a safe riding experience for customers.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact the electric scooter rental business through multiple communication channels, such as email, phone, and social media. We will also make sure that all contact information is clearly displayed on the business’s website and promotional materials.

We will foster a culture of putting clients first, where staff are trained to listen actively and empathize with clients’ needs. We will encourage staff to go the extra mile to ensure clients feel valued and supported. We will implement a CRM system to manage client data, track clients, and follow-up activities.

We strive to provide excellent customer service, ensuring a positive experience for every rider. Our dedicated support team is available 24/7 to address any concerns or issues that may arise.

Operational Plan

• Regularly inspect and maintain scooters to ensure they are in good working condition.
• Implement a tracking system to monitor scooter locations and availability in real-time.
• Optimize fleet size and composition based on demand patterns and customer feedback.
• Replace or retire scooters that are no longer in optimal condition or are underutilized.
• Establish a network of charging stations strategically located throughout the operating area.
• Implement a charging schedule to ensure scooters are adequately charged and ready for rental.

a. What Happens During a Typical Day at an Electric Scooter Rental Center?

• The business is open for the day’s work
• The electric scooters are cleaned, charged, and ready for rental
• Customer’s requests to rent scooters are attended to
• Schedule maintenance of the scooters is carried out
• Marketing/website upkeep
• Supply ordering
• Administrative duties
• At the end of the day, staff members clean up the facility and prepare it for the next day.

b. Production Process

There is no production process when it comes to an electric scooter rental business.

c. Service Procedure

Our business model centers around providing a user-friendly and accessible rental experience. Customers can locate and rent our electric scooters through a mobile app, making the process quick and convenient. The scooters are equipped with advanced technology, ensuring safety and ease of use for riders of all skill levels.

d. The Supply Chain

Big Joe® Electric Scooter Rental, Inc. will establish a business relationship with wholesale supplies of electric scooter supplies and merchandise.

e. Sources of Income

Big Joe® Electric Scooter Rental, Inc. makes money from renting scooters and selling of merchandise.

Financial Plan

A. amount needed to start our electric scooter rental.

Big Joe® Electric Scooter Rental, Inc. would need an estimate of $250,000 to successfully set up our electric scooter rental center in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding, and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $80,000.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• start-up inventory – $5,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Scooters and Accessories – $120,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Big Joe® Electric Scooter Rental, Inc. will not build a new facility for our electric scooter rental center; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running an Electric Scooter Rental Business?

• Rent or lease payments
• Utilities such as electricity, gas, water, and other utilities needed to operate the facility
• Scooter maintenance
• Staff salaries.
• Marketing and advertising
• Supplies such as paper towels, trash bags, cleaning products, and other items needed to maintain the facility
• Taxes and permits
• Credit card processing fees

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year
• Operations Manager – $40,000 per year
• Accountant/Cashier – $36,0000
• Marketing and Sales Officer – $35,000 per year
• Rental Officer – $35,000 per year
• Customer Care Executive (Front Desk Officer) – $25,396 per year

f. How Do You Get Funding to Start an Electric Scooter Rental Business?

• Raising money from personal savings and sale of personal stocks and properties
• Applying for a loan from your bank/banks
• Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your product/service.

Generally, electric scooter rental prices are structured based on a combination of base fare, per-minute charges, and additional fees. Here is a general overview of the cost structure:

• Base Fare : We will charge a base fare that covers the initial unlocking of the scooter. This fee is typically a fixed amount and may vary between $1 to $3.
• Per-Minute Charges : The main component of the rental cost is the per-minute charge. This fee starts accruing once the scooter is unlocked and is typically in the range of $0.15 to $0.30 per minute.
• Additional Fees : There may be additional fees associated with scooter rentals. For example, some companies charge a small fee for reserving a scooter in advance, or there may be penalties for violating parking or riding rules.

b. Sales Forecast?

• First Fiscal Year (FY1): $260,000
• Second Fiscal Year (FY2): $360,000
• Third Fiscal Year (FY3): $420,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1): (10% of revenue generated)
• Second Fiscal Year (FY2): (20% of revenue generated)
• Third Fiscal Year (FY3): (25% of revenue generated)

d. Profit Margin of an Electric Scooter Rental Product/Service

The ideal profit margin we hope to make at Big Joe® Electric Scooter Rental, Inc. will be between 10 and 25 percent on service charges.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Big Joe® Electric Scooter Rental, Inc. will grow our electric scooter rental business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the tenth year.

b. Where do you intend to expand to and why?

Big Joe® Electric Scooter Rental, Inc. plans to expand to

• New York City, New York
• Los Angeles, California
• Orlando, Florida
• Las Vegas, Nevada
• Chicago, Illinois
• San Francisco, California
• Miami, Florida
• Washington, D.C.
• New Orleans, Louisiana
• Boston, Massachusetts.

The reason we intend to expand to these locations is the fact that these cities represent some of the most frequently visited cities in the US based on their cultural significance, tourist attractions, and overall popularity among travelers.

The founder of Big Joe® Electric Scooter Rental, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

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Scooter Rental Business

Back to All Business Ideas

How to Start a Scooter Rental Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 3, 2022 Updated on May 14, 2024

Investment range

$6,550 - $97,100

Revenue potential

$84,000 - $210,000 p.a.

Time to build

0 – 6 months

Profit potential

$50,000 - $126,000 p.a.

Industry trend

Scooters have finally hit the big-time. Electric shared scooters have in recent years become a popular mode of urban transport around the globe. In fact, the global bike and scooter rental market is set to more than quadruple by 2027, placing it among the world’s fastest-growing industries.  

You could start a scooter rental business either from a physical location in a tourist area or by developing an app for dockless e-scooters rented on a per-ride basis. Users simply unlock the scooter using the app and leave it where it is convenient. Either way, you can make good money and help people see and move about their city. 

Before you get started, though, you’ll need to understand the ins and outs of starting a business. Luckily, this step-by-step guide has you covered with all the insights you need to launch a lucrative scooter rental business.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• Expanding Market – The scooter rental industry is growing by leaps and bounds
• Good Money – Make about $15 an hour per scooter
• Flexibility – Run the business from home if you start a scooter sharing business
• Crowded Market – Compete with established players like Lime
• Costly Maintenance – Scooters get damaged, and need regularly servicing

Scooter rental industry trends

Industry size and growth.

• Industry size and past growth – The global bike and scooter rental industry was worth $2.5 billion in 2019 after gaining much popularity during the previous five years.(( https://www.marketsandmarkets.com/Market-Reports/bike-scooter-rental-market-122654882.html )) 
• Growth forecast – The global bike and scooter rental industry is projected to grow more than 400% by 2027 to reach $10.1 billion.

Trends and challenges

Trends in the scooter rental industry include:

• Environmental concerns about gas-guzzling vehicles, as well as the desire for convenience, are driving increased scooter rentals.
• More sustainable scooters are hitting the market, with San Francisco-based Lime leading the way with scooters that feature interchangeable, swappable batteries.

Challenges in the scooter rental industry include:

• E-scooters face vandalism, poor handling, and overuse and have a lifespan of just three months in some areas. Scooter replacement is almost constant. 
• Large e-scooter firms are growing fast, getting millions in venture capital to expand and gain more market share, crowding out new entrants. 

How much does it cost to start a scooter rental business?

Startup costs for a scooter rental business set up traditionally in a tourist location would cost about $9,500. Costs include the storefront rental and the purchase of five scooters. To start an e-scooter sharing business would cost at least $95,000 and could be much higher. The largest cost is the development of the app. 

You’ll need a handful of items to successfully launch your scooter rental business, including: 

• Battery chargers

How much can you earn from a scooter rental business?

Prices for scooter rental average about $15 per hour. Your profit margin after maintenance and overhead should be about 60%. This will assume you’ll start with a traditional scooter rental business. 

In your first year or two, you could rent five scooters for four hours each per day, 280 days of the year, bringing in $84,000 in annual revenue. This would mean more than $50,000 in profit, assuming that 60% margin. As your business gains traction, you could add five more to your scooter fleet and rent them five hours per day. With annual revenue of $210,000, you’d make a fantastic profit of $126,000.

What barriers to entry are there?

There are a few barriers to entry for a scooter rental business. Your biggest challenges will be:

• Good high-traffic location in a tourist-friendly city
• The startup costs of an e-scooter sharing business

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Step 2: hone your idea.

Now that you know what’s involved in starting a scooter rental business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity  

Research scooter rental businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a scooter rental business that offers scooter tours, or that also offers electric bikes.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as electric kick scooters or dockless scooters.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to scooter rental, you could offer scooter tours, the rental of electric bicycles, or even work your way up to larger electric vehicles. 

How much should you charge for scooter rentals?

Scooter rental prices are generally about $.25 per minute which is $15 per hour. After costs, you should aim for a profit margin of about 60%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad and may include tourists. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook.

Where? Choose your scooter rental location

You may need to rent out a small storefront to rent your scooters from and to store your scooters. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Scooter Rental Service Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “scooter rentals” or “e-scooters”, boosts SEO
• Name should allow for expansion, for ex: “Ride and Glide” over “Business Scooters”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Scooter Rental Business Plan

Here are the key components of a business plan:

• Executive Summary: Outline the key aspects of your scooter rental business, highlighting how it meets the mobility needs of customers in urban areas.
• Business Overview: Describe the scooter rental services, focusing on the convenience and accessibility it provides to tourists and residents alike.
• Product and Services: Detail the rental options available, such as pay-per-minute, daily rentals, and potentially guided tour services.
• Market Analysis: Evaluate the local demand for short-term transportation solutions and the customer base, including tourists and city commuters.
• Competitive Analysis: Assess the landscape of similar transportation services and how your scooter rental stands out, perhaps with better pricing or superior scooters.
• Sales and Marketing: Explain how you will attract customers through online platforms, strategic partnerships with local businesses, or visibility in high-traffic areas.
• Management Team: Highlight the experience and roles of your team members, particularly in customer service and fleet management.
• Operations Plan: Outline the day-to-day rental operations, including scooter maintenance, customer service, and charging station management.
• Financial Plan: Provide an overview of financial projections, start-up costs, pricing strategy, and expected revenue streams.
• Appendix: Include supplementary materials like business licenses, insurance policies, or agreements with local authorities that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to scooter rental businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your scooter rental business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a scooter rental business. If you have a unique and innovative concept and a great plan for an e-scooter sharing business that could really stand out in the market, you might be able to attract venture capital or angel investors. You’d have to show a way that you could compete with the existing big players.

Step 8: Apply for Scooter Rental Business Licenses and Permits

Starting a scooter rental business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll want to get liability waivers that customers sign to absolve you from damages if injuries occur.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your scooter rental business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as The Flybook , Bike Rental Manager , or RENTALL , to manage your scooter fleet inventory, reservations, and payments.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Here are some powerful marketing strategies for your future business:

• Strategic Partnerships with Local Businesses: Forge partnerships with local hotels, tourist attractions, and popular hangout spots to offer exclusive discounts or collaborations, increasing visibility among potential customers.
• Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Influencer Collaborations: Engage with local influencers and bloggers to create engaging content featuring your scooters, showcasing the ease and fun of exploring the city using your rental service.
• Geo-Targeted Social Media Advertising: Utilize social media advertising platforms to target specific geographic areas, ensuring your ads reach individuals in proximity to popular tourist destinations or urban centers.
• Referral Programs: Implement a referral program that rewards existing customers for referring friends, family, or colleagues, creating a word-of-mouth marketing chain.
• Seasonal Promotions and Discounts: Offer seasonal promotions or discounts during peak tourist seasons, festivals, or holidays to attract more customers and capitalize on increased demand.
• Mobile App Presence: Develop a user-friendly mobile app that allows customers to easily locate and rent scooters, providing a convenient and seamless experience, fostering customer loyalty.
• Community Events and Sponsorships: Participate in or sponsor local community events, fairs, or festivals to increase brand visibility and connect with potential customers in a more personal and memorable way.
• Safety Workshops: Host safety workshops or collaborate with local authorities to promote responsible scooter usage, fostering a positive image for your business and addressing safety concerns.
• Loyalty Programs: Implement a loyalty program offering rewards or discounts for frequent rentals, encouraging repeat business and customer retention.
• User-Generated Content Campaigns: Encourage customers to share their scooter adventures on social media with a branded hashtag, leveraging user-generated content to create a sense of community around your brand.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your scooter rental business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your scooter rental business could be:

• Get around sustainably on our eco-friendly scooters
• Explore and have some fun on our electric scooters!
• Save the planet! Ditch your car and commute via scooter 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a scooter rental business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in scooter rentals for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in scooter rentals. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a scooter rental business include:

• Shop Clerks – rent scooters, customer service
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Scooter Rental Business – Start Making Money!

Scooters are taking off, with the market set to expand four-fold by 2027. It’s a great time to seize the opportunity by starting a scooter rental business. It’s a fun business to get into, and you’ll be providing an eco-friendly means of travel for all sorts of people. It will take an investment, some hard work, and a great attitude, but you can ride this growth wave to serious success. 

After reading this guide, you’ve got the business know-how, so now it’s time to start revving the engine of your new scooter rental business! 

• Scooter Rental Business FAQs

Yes, if you have a good-sized scooter fleet, you can make good money. You just need to choose your business model, have a good location, and offer a great service.

To attract customers and market your scooter rental services, utilize online platforms and social media to create an online presence. Develop a user-friendly website that highlights your rental options, pricing, and booking process. Utilize search engine optimization techniques to improve online visibility. 

Scooter sharing companies can be profitable, but profitability depends on various factors such as market demand, competition, operational costs, and effective management. Successful scooter sharing companies focus on maximizing utilization rates, implementing efficient maintenance and charging processes, and strategically expanding into markets with high demand.

Consider areas with high tourist traffic, popular tourist attractions, or densely populated urban areas with limited parking options. Evaluate local regulations and permit requirements for operating a scooter rental business. Conduct market research to understand the demand for scooter rentals and assess the level of competition in potential locations. Consider factors such as foot traffic, proximity to public transportation, and the availability of charging stations or maintenance facilities.

To ensure the safety and maintenance of the scooters in your rental fleet, implement regular inspection and maintenance schedules. Conduct thorough safety checks before renting out each scooter, including brakes, lights, tires, and other essential components. Train your staff to identify and address any potential safety issues promptly. Establish protocols for charging and battery management to ensure scooters are always in good working condition.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Scooter Rental Service Name
• Create a Scooter Rental Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Scooter Rental Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Scooter Rental Business - Start Making Money!

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How to Start an Electric Scooter Rental Business

Main Sections In This Post Steps To Starting An Electric Scooter Rental Business Points to Consider Knowledge Is Power Featured Video

In this post, you’ll find a step-by-step guide to starting an electric scooter rental business.

In addition, we will give you an overview of what you can expect from operating an electric scooter rental business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section, which can be used during the startup phase and once your electric scooter rental business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.

The Steps to Start Your Electric Scooter Rental Business

Below are the steps to starting an electric scooter rental business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Electric Scooter Rental Business Overview
• Researching Your Electric Scooter Rental Business
• Looking at Financials
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose an Electric Scooter Rental Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Setting Your Prices
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees
• Getting Customers Through the Door

1. An Overview of What You’re Getting Into

It is essential to have a strong understanding of what you’re getting into. The more you know what to expect, the better your decisions will be and the fewer surprises you’ll encounter.

In this step, we’ll cover the following sections:

a. ) Owning and Operating Your Own Business b.) Pros and Cons of Owning a Business c.) Questions You Need to Consider for Your Electric Scooter Rental Business d.) Passion, a Key Ingredient For Success

a. ) Owning and Operating Your Own Business

Responsibilities of Business Ownership:

Owning and operating a business entails significant responsibilities that differ from traditional employment:

• Extended Hours: Business owners often work longer hours, including evenings and weekends, to manage various aspects of the operation.
• Problem-Solving: As the owner, you are the ultimate decision-maker and problem solver. Challenges and setbacks are your responsibility to address.
• Financial Risk: Business ownership involves financial risks, including investment, loans, and potential losses. Financial stability may be less predictable than a salaried job.
• Decision-Making: You make crucial decisions on aspects like pricing, marketing, and expansion. These choices directly impact your business’s success.
• Employee Management: If you have employees, you are responsible for hiring, training, and managing their performance.
• Regulatory Compliance: Ensuring legal and regulatory compliance for your business is essential, requiring time and effort.

It’s essential to assess your readiness for these responsibilities and determine if business ownership aligns with your goals and lifestyle.

Starting an electric scooter rental business should be a well-considered decision based on your willingness to handle these challenges.

See the Considerations Before You Start Your Business to identify points for a new business owner.

b.) Pros and Cons of Owning a Business

Pros of Owning an Electric Scooter Rental Business:

• Profit Potential: The electric scooter rental industry has shown substantial growth, offering a promising revenue potential.
• Eco-Friendly: Operating an eco-friendly business can be personally rewarding, contributing to sustainability efforts.
• Low Operating Costs: Electric scooters have lower maintenance and operational costs compared to other transportation businesses.
• Flexibility: You have the flexibility to set your own hours and adapt to changing market demands.
• Innovation Opportunities: Constant technological advancements in electric scooters offer room for innovation and business improvement.

Cons of Owning an Electric Scooter Rental Business:

• Regulations and Permits: Dealing with local regulations, permits, and licenses can be complex and time-consuming.
• Maintenance Challenges: Maintaining a fleet of electric scooters requires regular upkeep, repairs, and charging.
• Competition: The market may be saturated in some areas, making it challenging to gain a competitive edge.
• Liability Concerns: There are potential liability issues associated with accidents or injuries involving riders.
• Seasonal Demand: Seasonal variations can affect demand, leading to revenue fluctuations.
• Initial Investment: Starting and expanding an electric scooter rental business requires a significant initial investment.

Understanding both the advantages and challenges of owning such a business is crucial for informed decision-making and successful management.

For more, see Pros and Cons of Starting a Small Business.

c.) Questions You Need to Consider for Your Electric Scooter Rental Business

There are many questions to help you prepare and ensure you are aware of the issues you could encounter when starting an electric scooter rental business.

Below is a list of questions to consider. You don’t have to answer them now because you will find answers through the information in this post.

For now, it’s a good idea to take a few minutes to consider them.

What Is the Target Market for Electric Scooter Rentals in My Area?

Understanding your local market and identifying your potential customer base is essential. Consider factors such as demographics, commuting patterns, and tourist attractions to determine the demand for electric scooter rentals.

What Types of Electric Scooters Should I Offer?

Evaluate different scooter models and choose the ones that align with your target market’s preferences. Factors like battery life, speed, and durability should be considered when selecting your fleet.

How Will I Ensure Scooter Maintenance and Safety?

Develop a comprehensive maintenance plan to keep your scooters in top condition. Implement regular safety inspections and maintenance checks to ensure the safety of riders.

What Pricing Model Should I Use?

Determine your pricing strategy, whether it’s based on time, distance, or a combination of factors. Analyze your competitors’ pricing and find a balance that offers value to customers while ensuring profitability.

How Will I Handle Charging and Battery Swapping?

Plan the logistics for recharging electric scooters. Consider setting up charging stations, partnering with local businesses, or implementing a battery swapping system to keep your scooters powered.

What Insurance and Liability Coverage Do I Need?

Consult with insurance experts to understand the types of coverage necessary for your business. Protect yourself from potential liability issues and accidents involving your scooters.

How Will I Market My Electric Scooter Rental Business?

Develop a marketing strategy to promote your business. Explore online advertising, social media campaigns, partnerships with local businesses, and traditional marketing methods to reach your target audience.

What Permits and Licenses Are Required?

Research the legal requirements for operating an electric scooter rental business in your area. This includes permits, licenses, and compliance with local regulations.

How Will I Manage Customer Support and Inquiries?

Establish a system for handling customer inquiries, feedback, and support. Ensure that riders can easily reach your team for assistance or information.

What Is My Growth Strategy?

Consider your long-term goals and growth plans. Explore opportunities to expand your fleet, enter new markets, or introduce additional services to diversify your revenue streams.

How Will I Address Sustainability and Environmental Impact?

Electric scooters are often promoted as eco-friendly transportation options. Explore ways to minimize the environmental footprint of your business, such as using renewable energy sources for charging.

What Is My Exit Strategy?

While planning for success, also consider your exit strategy . Determine under what circumstances you would consider selling the business or transitioning to new ownership.

Asking and answering these questions will help you build a solid foundation for your electric scooter rental business and navigate the complexities of the industry effectively.

• How will you finance your startup costs?
• Are you interested in finding partners or investors?
• Have you considered how long it will take to become profitable?
• How will you support yourself during the early stage of operation, which can be financially challenging?
• What type of electric scooter rental business model are you considering?
• Do you have the skills needed to manage and operate an electric scooter rental business?
• Will you do all the work alone or hire employees?
• Do you intend to manage your business alone, or are you planning to hire a manager?
• Who is your Target customer?
• How will you keep customers coming back?
• What products and services will you offer?
• How do you know people will want what you have to offer?
• What will you provide that sets you apart from your competition?
• Why should a customer do business with you instead of the competition?
• Who are you competing against?
• How will you position your Electric Scooter Rental Business, High-End, Average or a discount operation?
• Do you have a plan if the business fails?
• Do you have an exit strategy?

d.) Passion, a Key Ingredient For Success

Passion in Your Electric Scooter Rental Business

Passion plays a pivotal role in the success of an electric scooter rental business.

It is the driving force that fuels your commitment and determination to overcome challenges and thrive in the competitive landscape.

Here’s why passion is crucial:

Problem Solving:

When you’re passionate about your business, you don’t shy away from problems; instead, you actively seek solutions. Passion drives you to find creative ways to address issues and improve your operations.

Resilience:

Passion provides the resilience needed to weather setbacks and persevere through tough times. It keeps you focused on your goals and motivates you to keep moving forward, even when faced with adversity.

Intrinsic Motivation:

Passion ensures that your motivation comes from within. You are not solely driven by external rewards but by a genuine love for what you do.

This intrinsic motivation sustains your commitment in the long run.

Continuous Improvement:

Passion fuels your desire to constantly improve and innovate.

You are driven to enhance the customer experience, refine your services, and stay updated with industry trends.

A Simple Test:

Consider the hypothetical scenario of having boundless wealth and no financial constraints. If you would still choose to operate your electric scooter rental business for the sheer joy of it, your passion is evident.

However, if you’d opt for a different path, it’s worth reflecting on your true passions and pursuits.

In conclusion, passion is not just a desirable trait; it’s a fundamental driver of success.

It keeps you dedicated, motivated, and engaged in your electric scooter rental business, ultimately increasing your chances of achieving your goals and finding fulfillment in your entrepreneurial journey.

For More, See How Passion Affects Your Business .

2. Gaining an Overview of Owning an Electric Scooter Rental Business

Next, let’s discuss the issues that will give you an overview of what to expect from owning and running an electric scooter rental business. In this step, we will be looking at the following sections:

a.) A Quick Overview of Owning an Electric Scooter Rental Business b.) Electric Scooter Rental Business Models c.) Challenges You Could Face When Starting and Operating an Electric Scooter Rental Business

a.) A Quick Overview of Owning an Electric Scooter Rental Business

An electric scooter rental business involves providing electric scooters for short-term rentals to individuals, tourists, commuters, and other potential customers.

These businesses offer an accessible and eco-friendly mode of transportation for urban and suburban areas. Customers can rent electric scooters for short trips, daily commutes, sightseeing, or leisure rides.

Day-to-Day Tasks in Managing an Electric Scooter Rental Business:

Scooter Maintenance:

• Ensure that electric scooters are regularly inspected, maintained, and charged to be in optimal condition for rentals.

Inventory Management:

• Keep track of the number of scooters available at different rental locations and manage distribution to meet customer demand.

Customer Service:

• Respond to customer inquiries, address issues, and provide assistance when needed, whether through phone, email, or an app.

Charging and Rebalancing:

• Deploy staff or third-party contractors to collect, charge, and redistribute scooters strategically to maintain availability throughout the service area.

Safety Checks:

• Implement safety protocols and ensure that scooters meet safety standards. Regularly inspect and repair scooters as needed.

Marketing and Promotion:

• Develop marketing strategies to attract new customers, create promotions, and maintain a strong online and offline presence.

Data Analysis:

• Analyze data related to scooter usage, customer behavior, and service locations to optimize operations and pricing.

Permit and Regulation Compliance:

• Stay informed about local regulations, permits, and licenses related to electric scooter rentals, and ensure full compliance.

Financial Management:

• Handle financial aspects, such as managing revenues, expenses, payroll, and tracking the profitability of the business.

Expansion and Partnerships:

• Explore opportunities for expanding into new markets, forming partnerships with local businesses or governments, and negotiating contracts.

Technology Maintenance:

• Maintain and update the rental platform, mobile apps, and payment systems to ensure a seamless customer experience.

Staff Management:

• Hire and manage staff, including field operators, mechanics, and customer support personnel.

Security and Theft Prevention:

• Implement security measures to deter theft, vandalism, and misuse of scooters.

Community Engagement:

• Foster positive relationships with the community, address concerns, and promote responsible scooter usage.

Financial Reporting:

• Generate financial reports, monitor cash flow, and plan for future financial needs.

Running an electric scooter rental business involves a combination of operational and logistical tasks, customer engagement, and compliance with local regulations.

Effective management is essential for providing a convenient and reliable service while ensuring the profitability and sustainability of the business.

b.) Electric Scooter Rental Business Models

Station-Based Rentals:

• In this model, electric scooters are stationed at specific locations or docking stations throughout the city.
• Customers can rent and return scooters at these designated spots.
• This setup provides a structured and organized rental experience.

Free-Floating Rentals:

• Free-floating electric scooter rentals allow customers to pick up and drop off scooters anywhere within a defined service area.
• This model offers flexibility but requires advanced GPS tracking and geofencing technology to manage scooter distribution and retrieval.

Hybrid Models:

• Some businesses combine both station-based and free-floating options, offering customers the choice of docking scooters or leaving them within a service area.
• This hybrid approach caters to diverse customer preferences.

Subscription-Based Rentals:

• Subscription models offer customers unlimited or limited use of electric scooters for a fixed monthly fee.
• This model encourages regular use and can create a stable income stream.

Pay-Per-Minute Rentals:

• Customers are charged on a per-minute basis for scooter usage.
• This model is ideal for short trips and quick rides, appealing to commuters and tourists.

Tour and Rental Services:

• Electric scooter rental businesses can provide guided tours along with rental services.
• This model targets tourists and offers a unique experience while exploring a city.

Delivery and Pickup Services:

• In addition to regular rentals, some businesses offer delivery and pickup services, where scooters are brought to the customer’s location and retrieved afterward.
• This convenience-based model caters to customers who prefer not to travel to rental stations.

Corporate and B2B Rentals:

• Electric scooter rental businesses can partner with corporations or businesses to provide scooters for employee transportation or last-mile delivery services.
• B2B partnerships offer a steady customer base.

Specialized Niche Rentals:

• Focusing on niche markets, such as electric scooters designed for off-road adventures, can differentiate your business.
• Identifying unique niches allows you to tailor your services to specific customer needs.

Choosing a suitable business model from the beginning is crucial, as switching your model later is more challenging. Focusing on a niche allows you to adapt your products and services to a specific group of customers.

Consider becoming a specialist instead of trying to be a business that offers everything to everyone. Identifying a business model that feels right to you is essential and can give you a better chance of succeeding.

c.) Challenges You Could Face When Starting and Operating an Electric Scooter Rental Business

Challenges During Startup Phase:

Starting an electric scooter rental business is not without its challenges.

During the initial phase, business owners may encounter various hurdles that require careful navigation.

• Regulatory Compliance: Navigating through the complex web of local regulations and permits can be daunting. Compliance with safety standards, licenses, and zoning laws is crucial but often time-consuming.
• Capital Requirements: Acquiring the necessary funds for startup costs can be challenging. Securing loans or attracting investors may be necessary, and convincing them of the business’s potential can be demanding.
• Supply Chain Management: Establishing a reliable supply chain for scooters, charging equipment, and maintenance can be challenging. Ensuring a steady inventory while managing costs is vital.
• Competition: Entering a market with established competitors can be tough. Distinguishing your brand and services from others requires innovative strategies and marketing efforts.
• Technological Infrastructure: Setting up a robust software and mobile app infrastructure for booking, tracking, and payment processing is essential but can be technically challenging.
• Maintenance and Repairs: Maintaining a fleet of scooters in good working condition and addressing repairs promptly can strain resources and affect customer satisfaction.

Challenges When Operating:

Once the electric scooter rental business is up and running, a new set of challenges emerges:

• Maintenance Costs: Ongoing maintenance of scooters, including regular servicing and repairs, can accumulate significant expenses over time. Ensuring the fleet remains operational is vital for business continuity.
• Customer Safety: Ensuring the safety of riders is paramount. Accidents, injuries, or safety concerns can result in legal liabilities and damage to your business’s reputation.
• Market Saturation: As more competitors enter the market, maintaining market share becomes competitive. Innovating and continuously improving services is necessary to stay relevant.
• Seasonal Variations: Many electric scooter rental businesses experience seasonal fluctuations in demand. Preparing for off-peak seasons and optimizing operations during peak times are challenges to address.
• Regulatory Changes: Government regulations and local ordinances may evolve over time. Adapting to new rules and ensuring compliance can be a recurring challenge.
• User Experience: Providing an excellent customer experience, from booking to riding and payment, is crucial for retaining customers. Any issues or glitches in the user interface can result in dissatisfaction.
• Sustainability: Embracing eco-friendly practices and maintaining a green image is important. Managing the environmental impact of your business operations can be an ongoing challenge.

In conclusion, an electric scooter rental business owner faces distinct challenges during both the startup and operational phases.

Overcoming these challenges requires adaptability, strategic planning, and a commitment to delivering exceptional services while navigating a dynamic market landscape.

3. Research

Continuous research is crucial for business owners. The more you know, the better your business will be. High-quality information plays a significant role in achieving success.

In this step, we will be looking at the following sections:

a.) Inside Information – Electric Scooter Rental Business Research b.) Demand, the Competition and Your Location c.) Target Audience

a.) Inside Information – Electric Scooter Rental Business Research

To ensure the success of your electric scooter rental business, it’s essential to delve into the supply, demand, competition, and location factors in your chosen market.

Begin by assessing the demand for electric scooter rentals in your prospective location.

A high-quality service at a reasonable price won’t suffice if there isn’t sufficient demand for your offerings. A lack of demand could result in business failure and financial burdens.

Market Saturation:

Consider whether the market is already saturated with similar services.

Market saturation can make it challenging to gain a foothold unless you offer a unique selling proposition or serve an underserved niche.

Evaluate whether your idea can be easily replicated by competitors.

Competition:

Thoroughly research your competitors, understanding their strengths, weaknesses, and the services they provide.

Identifying gaps or areas where you can excel is crucial. Strive to bring innovation to the market rather than engaging in direct competition.

Choosing Your Location:

Selecting the right location is a delicate balance. Look for a location with sufficient demand and manageable competition.

Cost-effectiveness is crucial; while a highly populated area offers exposure, it must not lead to excessive expenses that erode your profits.

Conversely, opting for a low-cost location should ensure there are enough potential customers to sustain your business.

In conclusion , a comprehensive understanding of supply and demand dynamics, competition, and strategic location selection is pivotal to the success of your electric scooter rental business.

Extensive research and analysis will guide you in making an informed decision for your venture.

See An Inside Look Into the Business You Want To Start for all the details.

b.) Demand, the Competition and Your Location

Understanding the Market for Your Electric Scooter Rental Business:

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

c.) Target Audience

Understanding Your Target Audience:

Understanding your target audience offers several benefits for your electric scooter rental business:

• Tailored Products and Services: In-depth knowledge of your customers allows you to customize your offerings to meet their specific needs and preferences.
• Focused Marketing: Targeted marketing efforts are more efficient and cost-effective, as you can direct resources toward reaching the right audience.
• Enhanced Customer Experience: Providing products and services aligned with customer interests results in higher satisfaction and repeat business.
• Competitive Advantage: Meeting customer demands effectively gives you a competitive edge in the market.

Target Market Ideas:

• Urban Commuters
• Tourists and Travelers
• College Students
• Eco-Conscious Consumers
• Leisure Seekers
• City Dwellers with Limited Parking Options
• Business Professionals
• Event-Goers
• Local Residents
• Environmental Advocates

4. Looking at Financials:

Understanding the numbers in your business and making good financial decisions are crucial factors in succeeding.

You will struggle to manage a successful operation without investing the time and effort necessary to understand the financials of your electric scooter rental business.

This section has a lot to cover, and these are critical steps in starting and operating your business.

The section is broken up into the following:

a.) Start-up Cost:

In this step, we will look at the importance of getting accurate estimates and a simple list to help you understand your needs.

b.) Monthly Expenses:

Expenses must be monitored, or the operation could be jeopardized. A sample list of monthly expenses is provided, which can be used to generate ideas for your setup.

c.) Profits:

To keep your doors open, you must generate enough profit to pay your bills, grow your business, and provide a personal income. There are a few points you will want to consider in this section.

d.) Best Practices:

In addition to the above, we will examine a few best practices for managing your finances.

Let’s get started!

a.) Start-Up Costs:

Estimating Startup Costs for Your Electric Scooter Rental Business

Startup costs are a critical aspect of launching your electric scooter rental business.

Accurate estimation is vital to ensure a smooth transition from planning to execution.

Here’s a breakdown of considerations for estimating startup costs:

Factors Influencing Startup Costs:

• Business Scale: The size and scope of your operation will significantly impact your startup costs. Are you starting small, targeting a mid-sized operation, or planning a large-scale business?
• Location: The choice of location, whether it’s a prime commercial space or an online setup, will affect your expenses. High-traffic areas come at a premium.
• Equipment: Are you purchasing new or used scooters? The number of scooters you acquire and their associated costs play a significant role.
• Staffing: Will you hire employees or manage the business on your own? Payroll expenses are a substantial factor.
• Technology: Expenses related to setting up rental management software, website development, and hosting need consideration.
• Marketing and Branding: Costs associated with branding, logo design, and marketing materials are essential for building your brand identity.
• Legal and Professional Services: Fees for legal consultation, business structure setup, and accounting services add to your startup costs.

Sample Estimates and Business Model:

It’s crucial to understand that there’s no one-size-fits-all estimate for starting an electric scooter rental business. Each setup varies significantly.

To estimate effectively, define your unique business model and consider factors such as online versus brick-and-mortar operations:

• Online Businesses: These typically have lower setup and operating costs compared to brick-and-mortar counterparts.
• Home-Based Operations: Managing your business from home is cost-effective and reduces overhead.
• Brick-and-Mortar Locations: Prime commercial spaces come at a higher cost and involve additional expenses.

Remember, researching and obtaining accurate price quotes for all necessary elements is key to creating a realistic estimate.

Startup costs can vary widely, so thorough planning and financial diligence are essential to determine if starting an electric scooter rental business aligns with your financial goals and resources.

Sample Startup Cost For an Electric Scooter Rental Business

The purpose of the list below is to focus on the items more than the numbers because these are general samples, and your figures will be different.

Electric Scooters (20-50 units):

• Cost per scooter: $300 – $600
• Total scooter cost: $6,000 – $30,000
• Liability insurance: $1,000 – $3,000
• Property and equipment insurance: $500 – $1,500
• Total insurance cost: $1,500 – $4,500

Location Costs:

• Security deposit and first month’s rent (commercial space): $2,000 – $5,000
• Total location costs: $2,000 – $5,000

Licensing and Permits:

• Business registration and permits: $500 – $1,500
• Total licensing and permits cost: $500 – $1,500

Marketing and Advertising:

• Branding and logo design: $500 – $2,000
• Marketing materials (brochures, flyers ): $300 – $1,000
• Total marketing and advertising cost: $800 – $3,000

Technology and Software:

• Rental management software setup: $300 – $1,000
• Website development and hosting: $1,000 – $3,000
• Total technology and software cost: $1,300 – $4,000

Tools and Equipment:

• Charging stations and equipment: $2,000 – $5,000
• Maintenance and repair tools: $1,000 – $3,000
• Total tools and equipment cost: $3,000 – $8,000

Initial Scooter Maintenance and Repairs:

• Spare parts and initial maintenance: $500 – $1,500
• Total maintenance and repair cost: $500 – $1,500

Office Setup:

• Office furniture and supplies: $1,000 – $3,000
• Computers and software: $1,500 – $4,000
• Total office setup cost: $2,500 – $7,000

Legal and Professional Fees: – Legal consultation and business structure setup: $1,000 – $2,500 – Accounting and bookkeeping services: $500 – $1,500 – Total legal and professional fees: $1,500 – $4,000

Contingency Fund (5% of Total Costs): – A contingency fund is essential for unexpected expenses. – 5% of total estimated startup costs: $1,000 – $3,000

Grand Total (Estimated Startup Costs):

• Lower range: $18,800
• Upper range: $66,000

Please note that these estimated startup costs can vary significantly based on location, business scale, and specific choices you make.

Conduct thorough research and planning to create a more precise budget for your mid-sized electric scooter rental business.

For more, refer to our article on Estimating Startup Costs.

b.) Monthly Operating Costs:

Monthly Expenses for Ongoing Operations

When it comes to the monthly expenses for ongoing operations of your electric scooter rental business, several factors can influence the numbers.

Here are some considerations to keep in mind:

Staffing Costs:

• Employee Wages: Depending on the number of staff and their roles, salaries can vary. It may range from $5,000 to $10,000 per month.
• Payroll Taxes and Benefits: Additional expenses for payroll-related costs, such as taxes and benefits, may add up to around $1,500 to $3,000 per month.
• Rent/Lease Expenses: The monthly rent or lease expenses for a high-traffic location might range from $2,500 to $5,000 or more. Less prime areas could be more affordable.
• Utilities: Electricity, water, and sewer costs may average between $400 to $800 per month, depending on the facility’s size and usage.
• Digital Marketing: Costs for online advertising and social media promotions may vary from $1,000 to $2,000 or more per month.
• Local Advertising: Local advertising campaigns could cost between $500 to $1,000 monthly.

Maintenance and Repairs:

• Maintenance Services: Routine maintenance and servicing of electric scooters may require a budget of $1,500 to $3,000 monthly.
• Replacement Parts: Costs for replacement parts and occasional repairs can range from $800 to $1,500.
• Liability Insurance: Monthly premiums for liability insurance might fall between $700 to $1,200.
• Property and Equipment Insurance: Insurance for business property and equipment may cost around $500 to $900.
• Rental Management Software: Subscription costs for software can be between $200 to $400 per month.
• Website Hosting and Maintenance: Website-related expenses may total $100 to $200 monthly.

Miscellaneous Expenses:

• Office Supplies: Around $200 to $400 can be allocated for office supplies.
• Licensing and Permits: Budgeting $100 to $300 for licensing and permits is prudent.
• Bank Fees: Monthly bank-related fees might amount to $50 to $100.
• Sales Tax: Allocate $800 to $1,200 monthly for sales tax.
• Income Tax: Depending on your business structure, income tax provisions may require $1,500 to $2,500 monthly.

Contingency Fund (5% of Total Expenses):

• A contingency fund is essential to handle unexpected costs, and setting aside 5% of total expenses can be approximately $1,000 to $2,000 per month.

These monthly expense estimates are approximate and can vary significantly based on location, business size, and other factors.

Regularly reviewing your expenses and adjusting your budget is essential to ensure financial stability and profitability as your electric scooter rental business continues to operate.

Sample list of estimated monthly expenses for a MID-sized electric scooter rental business

Again, the purpose of the list below is to focus on the items in the list more than the numbers. The numbers are a general idea, and your numbers will differ.

Loan Repayments:

• Loan Principal and Interest: $5,000 – $7,500
• Employee Wages (2-3 staff members): $5,000 – $7,000
• Payroll Taxes and Benefits: $1,200 – $1,800

Electric Scooter Maintenance and Repairs:

• Maintenance Services: $1,500 – $2,500
• Replacement Parts and Repairs: $800 – $1,200
• Liability Insurance: $700 – $1,000
• Property and Equipment Insurance: $500 – $800
• Electricity: $400 – $600
• Water and Sewer: $150 – $250

Rent/Lease Expenses:

• Facility Rent: $2,500 – $4,000
• Digital Marketing (social media, ads): $1,000 – $1,500
• Local Advertising: $500 – $800
• Rental Management Software: $200 – $400
• Website Hosting and Maintenance: $100 – $200

Depreciation:

• Depreciation of Scooters and Equipment: $2,000 – $3,500
• Office Supplies: $200 – $300
• Licensing and Permits: $100 – $300
• Bank Fees: $50 – $100
• Sales Tax: $800 – $1,200
• Income Tax (if applicable): $1,500 – $2,500

Contingency Fund (5% of Total Expenses): $1,000 – $1,500

Grand Total (Monthly Estimated Expenses): $23,350 – $35,650

Please note that these estimates can vary depending on location, market conditions, the size of the operation, and other factors.

It’s essential for business owners to regularly review and adjust their budget based on actual expenses to maintain financial stability and profitability.

c.) Considerations for Profits

Understanding Profit in Your Electric Scooter Rental Business

Profit Margins and Overhead:

While profit margins are essential, your net profit is determined by how efficiently you manage your business.

High overhead costs can eat into your profits, even if you make numerous sales. Carefully control expenses to maximize your net profit.

Variables and Research:

Estimating your electric scooter rental business’s profit can be challenging due to numerous variables. Conduct thorough research to understand your market, competitors, and cost structure.

You are best equipped to estimate profit potential based on your business plan and management approach.

Positioning Strategy:

Your business’s positioning, whether as a high-end or discount operation, will impact your profit margins. Consider your target market and pricing strategy carefully to align with your profit goals.

Focus on the Big Picture:

Avoid fixating on the profit from individual sales without considering overall sales volume. Ensure that your profit per sale is sufficient to cover all expenses, future growth, your salary, and potential bonuses.

Calculating Net Profit:

Calculate your net profit by subtracting total costs from total revenue. This straightforward formula provides a clear picture of your business’s financial health.

Analyze net profit per sale to identify profitable products or services and focus on optimizing them.

Early Stage Profitability:

Keep in mind that profits may be lower in the early stages of your business as you fine-tune operations and gather data.

Be prepared for fluctuations and focus on achieving stability and growth over time.

Estimating profit is a critical aspect of business planning , but it’s important to adapt and refine your projections as your electric scooter rental business evolves.

Monitoring your financial performance and adjusting your strategies accordingly will lead to long-term profitability.

For More, See Estimating Profitability and Revenue.

d.) Financial Bests Practices:

Financial Best Practices for Your Electric Scooter Rental Business

Maintain Healthy Cash Flow:

Ensure your business has enough cash on hand to cover expenses during slow seasons, emergencies, or opportunities for growth. Cash flow can be unpredictable, so having sufficient reserves is essential.

Cost Reduction:

Keep a close eye on your expenses without compromising customer service, productivity, or quality.

It’s crucial to invest wisely and avoid overspending in areas that don’t provide significant benefits to your business.

Monitor Financials:

Regularly track and record all financial transactions. Use accounting software to generate reports that offer insights and trends in your business’s financial performance.

This allows you to identify issues promptly and make informed decisions.

Create a comprehensive budget that outlines your expected income and expenses. A well-structured budget serves as a roadmap to manage your finances effectively and achieve your business goals.

Tax Compliance:

Stay compliant with tax regulations and deadlines. Failure to do so can result in penalties and legal issues. Consider consulting with a tax professional to optimize your tax strategy.

Investment Analysis:

Assess potential investments and expenses carefully. Determine the return on investment (ROI) for each spending decision to ensure it aligns with your business objectives.

Financial Forecasting:

Use financial forecasting to predict future income and expenses. This helps you plan for growth, anticipate financial challenges, and make informed decisions.

Emergency Fund:

Set aside funds for unexpected emergencies or downturns in the market. Having a financial safety net can protect your business during challenging times.

Regular Reevaluation:

Continuously review and adjust your financial strategies based on changing market conditions, customer demands, and business performance . Adaptability is key to long-term financial success.

Seek Professional Guidance:

Consider consulting with financial advisors or accountants who specialize in small businesses. Their expertise can provide valuable insights and help you make informed financial decisions.

By implementing these financial best practices , you can ensure the financial stability and growth of your electric scooter rental business while mitigating potential risks and challenges.

5. Create Your Mission Statement

The Purpose of a Mission Statement

A mission statement is a concise statement of your electric scooter rental business’s purpose and primary objectives.

It serves as a guiding force for your business by helping you stay focused on your core mission. Here’s why it’s crucial:

Clarity of Purpose: It defines the primary goal and reason for your business’s existence.

Strategic Direction: It provides a clear path for your business to follow.

Customer-Centric: It reminds you of the main benefit you aim to provide to your customers and community.

Examples of Mission Statements for an Electric Scooter Rental Business:

• “Our mission is to provide eco-friendly transportation solutions that reduce carbon emissions and promote sustainable urban mobility.”
• “At [Your Business Name], our goal is to make urban commuting convenient, affordable, and fun by offering top-quality electric scooter rentals.”
• “We are committed to enhancing city life by providing accessible and reliable electric scooter rentals, reducing traffic congestion, and improving air quality.”
• “To empower individuals with efficient and green mobility options, [Your Business Name] strives to offer safe and affordable electric scooter rentals for all.”
• “Our mission is to create a cleaner, greener future for our cities by making electric scooters accessible, enjoyable, and an integral part of urban transportation.”

These mission statements reflect the purpose, values, and objectives of an electric scooter rental business, emphasizing sustainability, customer satisfaction, and positive contributions to urban environments.

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

The Power of a Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a vital component in setting your electric scooter rental business apart from the competition. Here’s how it can benefit your business:

Differentiation:

A USP helps you identify and create something unique that sets your business apart in the market.

Competitive Advantage:

It gives you a competitive edge by showcasing what makes your services superior.

Attraction:

A strong USP attracts customers who resonate with your unique offering.

Brand Identity:

It contributes to building a distinctive brand identity.

Examples of a USP for an Electric Scooter Rental Business:

• “Zero Emissions, All Fun!” – Emphasizing your commitment to eco-friendly electric scooters.
• “24/7 Accessibility” – Offering round-the-clock rentals for customers’ convenience.
• “Top-Notch Safety Gear Included” – Providing free high-quality safety gear with every rental.
• “Tour Guides on Wheels” – Offering guided scooter tours with local experts.
• “Dockless Scooters Everywhere” – Focusing on a dockless model for hassle-free rental returns.
• “Exclusive Access to Premium Scooters” – Featuring a fleet of premium, high-speed scooters for thrill-seekers.
• “Student-Friendly Rates” – Catering specifically to the student community with budget-friendly pricing.
• “Corporate Fleet Solutions” – Tailoring scooter rental packages for businesses and corporate events.
• “Scoot ‘n’ Sail” – Partnering with a local sailing company to offer combined scooter and sailboat experiences.
• “Loyalty Rewards for Frequent Riders” – Implementing a rewards program for repeat customers.

These USPs can help you carve a unique identity in the electric scooter rental industry, attract your target audience, and drive business growth.

7. Choose a Business Name

Choosing a Name for Your Electric Scooter Rental Business

Selecting the right name for your electric scooter rental business is a critical decision. Here’s what to consider:

Catchy and Memorable: Your business name should be easy to remember and pronounce. A catchy name can make your brand more memorable.

Business names often remain unchanged throughout your company’s existence. Take your time to select a name you’re comfortable with for the long term.

Matching Domain:

In today’s digital age, securing a matching domain name for your website is essential. Check domain availability before finalizing your business name.

Trademark Search:

Ensure the name you want is not already registered as a trademark by another business to avoid legal issues.

Now, here’s a list of 30 creative ideas for your electric scooter rental business:

• ScootEase Rentals
• VoltRide Scooters
• Urban Glide Rentals
• SwiftScoot Ventures
• EcoMotion Scooters
• PowerGlide Rentals
• UrbanWheel Scooters
• GreenRide Express
• SpeedyScoot Rentals
• EcoMotion Wheels
• ZapRide Scooters
• GlideGreen Rentals
• ScootUrban Ventures
• SparkCharge Scooters
• ElectroGlide Rentals
• Skyline Scooters
• EcoSwift Rentals
• RideRight Scooters
• UrbanVolt Ventures
• GreenGlide Scooters
• ScootEase Express
• WindWheels Rentals
• GlideScape Ventures
• EcoCruise Scooters
• AmpedUp Rentals
• UrbanWave Scooters
• EcoBreeze Wheels
• ScootSwift Ventures
• ThrillRide Scooters
• VoltVelocity Rentals

These suggestions can inspire you to create a unique and memorable name for your electric scooter rental business. Remember to verify the name’s availability before finalizing your decision.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

8. Register Your Company

Legal Compliance for Your Electric Scooter Rental Business

Ensuring your electric scooter rental business operates within the bounds of the law is essential.

Here are key steps to achieve legal compliance:

Consultation with a Professional:

Seek advice from a legal or financial professional to establish the most suitable business structure, such as sole proprietorship, LLC, or corporation. The chosen structure impacts taxes, liability, and compliance.

Common Types of Registrations:

• Business Registration: Register your business with the appropriate government authorities at the local, state, or federal level.
• Employer Identification Number (EIN): Obtain an EIN from the IRS if you plan to hire employees or have multiple members in your business structure.

Permits and Licenses:

• Business License: Obtain a general business license from your local government.
• Zoning Permits: Ensure your business location complies with zoning regulations.
• Special Event Permits: If hosting events or promotions, you may need specific permits.
• Scooter Rental Permits: Some locations require permits or licenses specifically for scooter rentals.
• Insurance: Ensure you have appropriate liability insurance to cover potential accidents involving your scooters.

Compliance with these legal requirements not only protects your electric scooter rental business but also establishes trust with customers and authorities, allowing your business to operate smoothly and without legal issues.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

9. Create Your Corporate Identity

Creating a Professional Corporate Identity

A Corporate Identity (CI) is the visual representation of your electric scooter rental business.

It encompasses various design elements that convey your brand’s professionalism and distinctiveness. Key aspects to consider include:

Components of a Corporate Identity:

• Logo: The central visual element that symbolizes your brand.
• Business Cards: Essential for networking and providing contact information.
• Website: Your online presence and a vital platform for customer engagement.
• Business Sign: Physical signage that promotes your business location.
• Stationery: Consistent branding on letterheads, envelopes, and other office materials.
• Promotional Items: Branded merchandise and marketing materials.

Importance of a Consistent Design:

Maintaining a uniform and professional design across all CI components is crucial. Consistency builds trust and recognition among customers and prospects, reinforcing your brand’s identity.

Investing in a well-designed Corporate Identity not only leaves a lasting impression but also communicates your commitment to excellence in the electric scooter rental business.

You can see our pages for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

Creating a Comprehensive Business Plan

A business plan serves as the roadmap for your electric scooter rental business.

It’s not only a tool for seeking financing or investors but also a critical guide to keep your business on the right track.

Here’s a breakdown of key considerations:

Importance of a Business Plan:

• Financing and Investment: A well-crafted plan is crucial when seeking financial support or attracting investors.
• Operational Guide: It provides a clear vision of your business during startup and full operation.
• Vision and Direction: Helps you envision your business when it’s fully operational.

Options for Creating a Business Plan:

• From Scratch: Writing your plan independently, which requires time and effort.
• Hiring a Professional: Enlisting a business consultant or writer to assist you.
• Using a Template: Utilizing pre-made business plan templates.
• Business Plan Software: Leveraging software for structured planning.

Active Participation in the Process:

Regardless of the chosen approach, your active participation is essential. You understand your business intricately and must effectively communicate its nature and management strategies.

Flexibility of Your Business Plan:

Expect that your business plan and operations may evolve. It’s advisable to review and adapt your plan periodically to optimize it based on your experience and market changes.

A meticulously crafted business plan is not a static document but a dynamic tool that evolves with your electric scooter rental business, helping you navigate the journey from startup to success.

Business Plan Template for an Electric Scooter Rental Business

Note: This template offers a comprehensive outline for your electric scooter rental business plan. Customize each section to fit your specific business goals and needs.

1. Executive Summary

• Business Name and Description: Provide a concise overview of your electric scooter rental business, its mission, and vision.
• Founders/Management: Introduce key team members, their roles, and relevant experience.
• Business Objectives: Outline your short-term and long-term goals, emphasizing what sets your business apart.

2. Company Description

• Business Concept: Explain your electric scooter rental concept, including the types of scooters you offer, target market, and unique selling propositions.
• Market Analysis: Present market research, including industry trends, competitor analysis, and customer demographics.

3. Market Research and Analysis

• Target Audience: Define your ideal customer base and their preferences.
• Competitive Analysis: Evaluate your competitors’ strengths and weaknesses, and identify opportunities.
• SWOT Analysis: Assess your business’s strengths, weaknesses, opportunities, and threats.

4. Products and Services

• Scooter Inventory: Detail the types and models of electric scooters you plan to offer.
• Pricing Strategy: Explain your pricing structure, including rental rates, discounts, and promotions.

5. Marketing and Sales Strategy

• Marketing Plan : Describe your marketing approach, including online and offline strategies, social media, and partnerships.
• Sales Strategy: Outline your sales tactics, including customer acquisition and retention plans.

6. Operations Plan

• Location: Specify the physical locations of your rental stations and any online platforms.
• Equipment and Technology: Detail the equipment and software you’ll use for scooter maintenance and rental management.

7. Financial Plan

• Startup Costs: List initial expenses, including scooters, rental stations, insurance, and permits.
• Revenue Projections: Provide financial forecasts for the first three to five years, including income statements, cash flow projections, and balance sheets.

8. Funding Requirements

• Funding Needs: Specify the amount of capital required to launch and sustain your business.
• Use of Funds: Explain how the investment will be allocated, including marketing, equipment, and working capital.

9. Legal Structure and Regulations

• Legal Structure: Describe your business’s legal structure (e.g., LLC, corporation) and any licenses or permits required.
• Regulatory Compliance: Explain how your business will comply with local, state, and federal regulations.

10. Risk Assessment and Mitigation

• Identify Risks: Identify potential risks, such as accidents, theft, or market fluctuations.
• Mitigation Strategies: Outline strategies to mitigate these risks, including insurance coverage and safety measures.

11. Milestones and Timelines

• Milestone Timeline: Create a timeline with key milestones and deadlines, such as business launch, marketing campaigns, and expansion plans.

12. Appendices

• Supporting Documents: Include any additional documents, such as resumes, market research data, and legal agreements.
• Financial Projections: Attach detailed financial projections and spreadsheets.
• References: Cite sources and references used in your market research.

Remember to continuously update your business plan as your electric scooter rental business evolves. A well-crafted plan will guide your business’s growth and help secure financing if needed.

See How to Write a Business Plan for information on creating yours.

11. Banking Considerations

Selecting the Right Bank for Your Electric Scooter Rental Business

Choosing a suitable bank for your electric scooter rental business is a crucial decision.

Consider the following factors:

• Proximity: Opt for a nearby bank with convenient access for your business operations.
• Small Business Focus: Look for a bank that specializes in serving small businesses, offering tailored financial solutions and support.
• Reputation: Select a bank with a strong reputation in the financial sector, known for reliability and customer service.
• Professional Relationship: Develop a solid professional relationship with your banker, as they can provide valuable advice and streamline financial transactions.
• Business Account: Open a dedicated business account to separate personal and business transactions, facilitating expense tracking and tax reporting.
• Merchant Account: Ensure you have a merchant account or payment service to accept credit and debit card payments, enhancing customer convenience and increasing sales.

Having the right banking partner can significantly impact your business’s financial stability and growth prospects.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

Securing Financing for Your Electric Scooter Rental Business

When seeking funding for your electric scooter rental business, explore these options:

• Traditional Lenders: Banks and credit unions are reliable sources for business loans. Ensure a strong business plan and financial projections to secure their support.
• Private Loans: Private lenders or peer-to-peer lending platforms can provide funding with varied terms and interest rates.
• Investors: Consider pitching your business idea to potential investors, including angel investors or venture capitalists, who may provide capital in exchange for equity.
• Asset Sales: Evaluate assets you can sell to generate initial capital for your business.
• Government Grants: Explore government grants and funding programs available for startups in your region.

When meeting with a loan officer:

• Business Plan: Present a comprehensive business plan highlighting your business concept, revenue model, and growth strategy.
• Financial Projections: Provide detailed financial projections, including cash flow, profit and loss statements, and balance sheets.
• Credit History: Be prepared to discuss your personal and business credit history.
• Collateral: Identify any collateral you can offer as security for the loan.
• Repayment Plan: Outline a clear plan for loan repayment, demonstrating your ability to meet financial obligations.

Gather these essential documents when applying for a business loan:

• Business Plan: A well-structured business plan with market analysis, financial projections, and a clear business strategy.
• Personal and Business Financial Statements: Including income statements, balance sheets, and tax returns.
• Credit Reports: Both personal and business credit reports.
• Legal Documents: Business licenses, permits, and any contracts or agreements relevant to your business.
• Collateral Documents: If applicable, documents related to the collateral you’re offering.

Ensure your loan application is thorough and well-prepared to increase your chances of securing the necessary funding for your electric scooter rental business.

For more, see the following:

• Getting a Small Business Loan
• SBA Small Business Grants
• Search: Electric Scooter Rental Business Start-up Loans
• Search: Grants For an Electric Scooter Rental Business

13. Software Setup

Choosing the Right Software for Your Electric Scooter Rental Business

Selecting suitable software is crucial for the efficient management of your electric scooter rental business.

Here’s what to consider:

Implementation Ease:

• Starting Fresh: It’s often easier to implement software from scratch than to switch systems after your data is already in another program.

Reliability and Support:

• Company History: Opt for software providers with a proven track record, ensuring you can rely on their support and updates in the future.

Trial Period:

• Demo Availability: Explore software options that offer demo versions, allowing you to try before making a purchase commitment.

User Insights:

• Reviews and Forums: Utilize software reviews and online forums to gain insights from other users’ experiences.

Training Resources:

• Training Availability: Identify whether the software provider offers training resources, either directly or through external sources. Comprehensive training enhances your software utilization.
• Accounting Software: Research accounting software options for expense tracking and financial document preparation, essential for tax filing.

Collaborating with your bookkeeper or accountant can provide valuable guidance in selecting the most suitable software for managing and operating your electric scooter rental business effectively.

Check out Google’s latest search results for software packages for an electric scooter rental business.

14. Get The Right Business Insurance

Essential Business Insurance for Your Electric Scooter Rental Business

Insurance is a critical aspect of safeguarding your electric scooter rental business. Here’s what you need to know:

Comprehensive Protection:

• Customer Safety: Prioritize insurance to protect your customers in case of accidents or injuries during scooter rentals.
• Employee Coverage: Ensure you have coverage for your employees, addressing potential workplace incidents or injuries.
• Liability Protection: Consider professional liability insurance to shield your business from potential lawsuits or legal claims.
• Property Security: Protect your physical assets, including scooters and charging stations, with property insurance.

Business Continuity:

• Interruption Insurance: In case of unexpected incidents causing business shutdowns, interruption insurance can be a lifeline, covering lost income during downtime.

Professional Guidance:

• Insurance Broker: Collaborate with a skilled insurance broker who specializes in your industry. They can provide tailored advice and ensure you have adequate coverage.

Securing the right insurance coverage for your electric scooter rental business is a crucial step in risk management. It not only protects your assets but also provides peace of mind in the event of unforeseen incidents.

Consult with professionals and stay informed about the latest insurance options to make well-informed decisions for your business’s protection.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for electric scooter rental business insurance .

15. Suppliers and Service Providers

Building Strong Relationships with Suppliers and Service Providers

Establishing and maintaining robust relationships with your suppliers and service providers is vital for your electric scooter rental business.

Here’s why it matters:

Reliable Supply Chain:

• Dependable Partners: Trustworthy suppliers are essential for a seamless supply chain, ensuring you always have the necessary equipment and components to run your business efficiently.
• Cost Efficiency: A strong supplier relationship can result in competitive pricing, allowing you to offer cost-effective rental rates to customers while maintaining healthy profit margins.

Mutual Benefit:

• Respectful Collaboration: Treating your suppliers and service providers respectfully and ensuring they benefit financially from the partnership fosters goodwill and strengthens your working relationship.

Items and Services from Suppliers and Service Providers:

• Electric Scooters: Reliable suppliers for electric scooters are crucial to maintaining a fleet of high-quality rental vehicles.
• Charging Equipment: Suppliers for charging stations and equipment are essential to keep your scooters charged and operational.
• Safety Gear: Helmet suppliers provide the necessary safety gear for your customers.
• Maintenance Services: Collaborate with service providers for scooter maintenance and repairs to keep your fleet in top condition.
• Insurance Services: Partner with insurance providers to ensure your business and customers are adequately covered.
• Marketing and Advertising: Marketing agencies and advertising services can assist in promoting your business effectively.
• IT Support: IT service providers ensure the smooth operation of your rental platform and app.
• Payment Processing: Payment gateway services facilitate seamless transactions for your customers.
• Legal Services: Legal advisors help with contracts, regulations, and compliance matters.
• Financial Services: Financial institutions and accountants aid in managing your business finances.

Nurturing these relationships ensures a stable and efficient operation of your electric scooter rental business.

For more information, see How To Choose a Supplier.

16. Setting Prices

The Importance of Pricing Research for Your Electric Scooter Rental Business

Thorough pricing research is a critical aspect of starting and sustaining your electric scooter rental business. Here’s why it matters:

Finding the Sweet Spot:

• Avoiding Overpricing: If your rates are too high, you risk losing potential customers to competitors or deterring them altogether.
• Balancing Act: Conversely, setting prices too low can attract customers, but it may not cover your operational expenses, ultimately affecting profitability.
• Emphasizing Value: Effective pricing is about striking a balance. Align your rates with the market while emphasizing the unique value your business offers.

Competitive Edge:

• Market Understanding: Researching pricing allows you to understand the competitive landscape and position your business strategically.
• Profit Optimization: It enables you to optimize profits while ensuring your pricing remains attractive to your target audience.

In summary, pricing research is pivotal to finding the right balance between competitiveness and profitability.

It ensures your electric scooter rental business remains sustainable and appealing to customers in your market.

See the following for more:

• Setting the Price of Your Products and Services
• Search Results for Pricing Strategies for an Electric Scooter Rental Business.

17. Physical Setup

Inventory Management for Electric Scooter Rental Business

• Customer-Centric Selection: Stock scooters that align with customer demand. Catering to your customer’s preferences is key to ensuring repeat business.
• Balancing Act: Striking the right balance in inventory is crucial. Overstocking ties up capital and storage space, while understocking leads to missed rental opportunities.

Electric Scooter Rental Business Layout

• Space Utilization: Optimize your layout to make efficient use of space, ensuring easy access to scooters and minimizing congestion.
• Safety Measures: Implement safety precautions, such as marked walkways, helmet storage areas, and designated parking zones for scooters.
• Customer Experience: Design a user-friendly layout that provides clear instructions and easy access to rental scooters.

Business Signs

• Professional Image: Well-designed signage enhances your business’s professionalism and visibility.
• Strategic Placement: Place signs at key locations, including the main entrance, exits, and specific areas like helmet stations or charging zones.
• Clear Communication: Signs should convey essential information, such as rental instructions, safety guidelines, and contact details.

Your Office Setup

• Productive Workspace: An organized office improves productivity and time management.
• Essential Equipment: Equip your office with the necessary tools, including computers, phones, and software for managing bookings, finances, and customer relations.
• Documentation: Maintain organized records and filing systems for customer information, contracts, and financial records.

An efficient layout, clear signage, and a well-equipped office contribute to the smooth operation and professional image of your electric scooter rental business.

• Considerations for the Setup of Your Office
• Considerations for Your Company Sign.

18. Creating a Website

The Essential Role of a Website for Your Electric Scooter Rental Business

A website serves as the cornerstone of your electric scooter rental business’s online presence. Here’s why it’s indispensable:

Centralized Information Hub:

Your website acts as the primary touchpoint for potential customers. It’s where you can showcase your products, services, pricing, and promotions in a structured manner.

Ownership and Control:

Unlike social media accounts, your website is an asset you own and control when you register a domain and host it. This provides stability and security for your online presence.

Marketing Potential:

A website isn’t just an information repository; it’s a powerful marketing tool. Through blogging and content creation, you can position yourself as an industry expert, build trust with customers, and attract organic traffic.

In summary, a website is non-negotiable for your electric scooter rental business. It’s your digital storefront, a platform to inform, engage, and market your services, and a valuable asset that you control in the online landscape.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building Your External Support Team for Business Success

An external support team consists of professionals you can rely on for expertise and services, without them being on your payroll.

They play a pivotal role in your business growth and decision-making. Here’s how to assemble and utilize such a team:

Diverse Expertise:

A well-rounded support team should include professionals like an accountant, lawyer, financial advisor, marketing specialist, technical advisors, and consultants. Each brings unique skills to the table.

Compensation Structures:

Various compensation models, such as hourly rates, project-based fees, retainers, or contracts, can be employed based on the specific services they provide.

Gradual Building:

You don’t need to have your entire support team in place from the start. Building professional relationships takes time. Start with key members and expand as your needs evolve.

Strategic Value:

These professionals offer advice, tackle projects, handle administrative tasks, and provide support as needed. Their collective expertise enhances your decision-making and business operations.

Continual Development:

Invest in nurturing relationships with your support team. Regular communication and collaboration ensure they are readily available when you require their assistance.

In summary, assembling an external support team of professionals adds depth and expertise to your business without the commitment of hiring them as full-time employees.

Leveraging their skills strategically can contribute significantly to your business’s growth and success.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

The Transition from Solo Operation to Hiring Employees

Managing your electric scooter rental business solo during the early stages can help control costs, especially considering payroll expenses.

However, as your business grows, you may find it challenging to handle all responsibilities alone. At this juncture, hiring employees becomes essential.

Hiring the Right Personnel:

When expanding your team, prioritize hiring qualified individuals with strong work ethics .

Each new hire should be well-suited for their respective roles to ensure business efficiency and customer satisfaction.

Job Positions or Outsourced Services to Consider for Growth:

• Fleet Manager: Responsible for scooter maintenance, repairs, and logistics.
• Customer Support Representatives: Handling inquiries, complaints, and assisting customers.
• Marketing Specialist: Creating and executing marketing campaigns to boost visibility.
• Operations Manager: Overseeing daily operations, scheduling, and staff management.
• Financial Analyst: Managing finances, budgeting, and financial planning.
• App Developer: Enhancing and maintaining your rental app for optimal user experience.
• Safety and Compliance Officer: Ensuring adherence to safety regulations and legal compliance.
• Logistics Coordinator: Managing scooter distribution, pickup, and recharging.
• Data Analyst: Utilizing data to optimize scooter placement and pricing strategies.
• Outsourced IT Services: Contracting IT professionals for app maintenance and cybersecurity .

These roles and services cater to the growing demands of your electric scooter rental business, ensuring smooth operations and a better customer experience as you expand.

For more, see How and When to Hire a New Employee.

21. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening , word of mouth, etc. The following sections will give you a few ideas to spark your creativity and draw attention to your new electric scooter rental business.

a.) Marketing Considerations b.) The Market Can Guide You c.) Sample Ad Ideas d.) B2B Ideas

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your Electric Scooter Rental Business

For any electric scooter rental business, customers are the lifeblood of success.

Attracting the right customers, especially in the initial stages, can be challenging, but it’s a crucial endeavor for sustainable growth.

Here are some insights on marketing your business:

Building Reputation Over Time:

In the beginning, your business is new, and awareness is limited. As you establish a positive reputation and gain marketing experience, attracting customers becomes more manageable.

Continuous Marketing Efforts:

Effective marketing is an ongoing process. The more you invest in it, the more revenue you generate.

DIY Marketing vs. Experts:

You don’t always need a marketing agency or expert, but it can be beneficial when you find the right fit.

Simplified Marketing Approach:

Think of marketing as raising awareness. Opportunities for promotion can arise at any time.

Simple Methods to Promote Your Business:

• Online Presence: Create a website and utilize social media platforms to reach potential customers.
• Local Partnerships: Collaborate with local businesses for cross-promotion and referrals.
• Customer Reviews: Encourage satisfied customers to leave positive reviews online.
• Discounts and Promotions: Offer introductory discounts or promotions to attract new customers.
• Community Engagement: Participate in local events or sponsor community activities to boost visibility.
• Referral Programs: Implement referral incentives for existing customers who bring in new ones.
• Local Advertising: Utilize local newspapers, flyers, and signage to reach your target audience.
• Online Advertising: Invest in targeted online ads through platforms like Google Ads or social media advertising.
• Word of Mouth: Encourage customers to share their positive experiences with friends and family.

By combining these simple yet effective methods, you can gradually build awareness and attract customers to your electric scooter rental business.

See How To Get Customers Through the Door and our marketing section for ideas on promoting your business.

b.) The Market Can Guide You

Listening to Your Customers: A Crucial Business Lesson

In the world of business, a valuable lesson is to heed the signals from your customers.

While you may have a specific vision for your electric scooter rental business, it’s imperative to remain attuned to market demands.

Even when you’re steadfast in your plans, dismissing persistent signs of customer preferences can be a missed opportunity.

Market Insights vs. Your Vision:

Your business is your domain, and your vision matters. However, when market indicators consistently point in a different direction, it’s worth pausing to evaluate.

Ignoring these signals can result in missed opportunities for growth and profitability.

Adapting to Market Demand:

Successful businesses often pivot or adapt their offerings to align with what customers truly want.

Whether it’s a variation of your existing services or an entirely new direction, listening to your audience can lead to business success .

Maintaining Flexibility:

While staying true to your vision is commendable, being flexible enough to incorporate customer feedback and market trends can be a game-changer.

Striking the right balance between your vision and customer demands is key to building a thriving business.

In conclusion, your business journey is ultimately your own, but it’s prudent to recognize when the market is sending clear signals.

When signs persist, taking a step back and considering how to adapt can lead to long-term success and customer satisfaction.

c.) Sample Ad Ideas

1. Headline: “Ride into the Future with Us!”

Experience the thrill of electric scooters! Rent today for a greener, faster, and fun way to get around the city.

2. Headline: “Explore Your City, Zero Emissions!”

Unlock urban adventures on our electric scooters. Discover the city without leaving a carbon footprint. Rent now!

3. Headline: “Scoot Smarter, Not Harder!”

Simplify your commute with our electric scooters. Say goodbye to traffic jams and hello to effortless travel.

4. Headline: “Eco-Friendly Mobility at Your Fingertips!”

Go green and ride clean! Rent our electric scooters for an eco-friendly journey through your city.

5. Headline: “Elevate Your Daily Commute!”

Upgrade your daily routine with our electric scooters. Fast, convenient, and the future of urban transportation!

d.) B2B Ideas

B2B Ideas: Exploring Joint Ventures for an Electric Scooter Rental Business

In the realm of business-to-business (B2B) opportunities, establishing joint ventures can be mutually beneficial, creating lasting relationships that add value to both parties involved.

Here are some considerations and potential partners for an electric scooter rental business:

Understanding Joint Ventures:

A joint venture is a collaborative arrangement where two or more businesses come together for a specific project, goal, or partnership.

It should be designed to provide advantages to each participant, fostering a symbiotic relationship.

Potential Joint Venture Partners for an Electric Scooter Rental Business:

• Hotels and Resorts: Partnering with hospitality establishments allows you to offer guests convenient scooter rental services, enhancing their overall experience. Hotels benefit from providing unique transportation options to guests.
• Tourist Attractions: Collaborate with local tourist attractions like museums, amusement parks, or historical sites. Scooter rentals can complement their offerings and improve visitors’ mobility.
• Event Venues: Event venues, such as convention centers or stadiums, can benefit from scooter rentals during large gatherings or conferences, enhancing attendee mobility.
• Transportation Services: Work with local public transportation providers to create seamless multimodal transportation options for commuters. Scooters can be a convenient last-mile solution.
• Local Businesses: Partner with restaurants, cafes, and shops to offer promotional discounts to your scooter rental customers, driving foot traffic to their establishments.
• Corporate Partnerships: Collaborate with companies for employee transportation solutions, promoting eco-friendly commuting options and reducing congestion.
• Real Estate Developments: Offer scooter rental services to residents of apartment complexes or housing developments, providing an attractive amenity.
• Universities and Colleges: Partner with educational institutions to provide convenient transportation for students on campus or between campuses.
• Delivery Services: Consider partnerships with local delivery services to utilize your scooters for eco-friendly deliveries.
• Travel Agencies: Travel agencies can include scooter rentals as part of vacation packages, enhancing their offerings for tourists.
• Parking Facilities: Work with parking garages or lots to provide scooter rental services as an alternative to parking congestion.
• Local Governments: Collaborate with municipal authorities to promote sustainable transportation solutions and comply with local regulations.

The success of a joint venture hinges on identifying partners whose needs align with your scooter rental business and who can offer complementary services or benefits to your customers.

Effective partnerships can enhance customer experience, expand your reach, and create a mutually beneficial ecosystem.

Points To Consider

Next, for your electric scooter rental business, let’s review essential points to consider

We will cover sections, including tips to improve the setup of your electric scooter rental business, equipment, alternatives to starting from scratch, and more.

After that, you’ll reach the “Knowledge Is Power” segment, where you can access resources containing valuable information.

Key Points to Succeed in an Electric Scooter Rental Business

Critical Points to Succeed in the Setup Phase:

• Market Research: Thoroughly research the local market to identify demand, competition, and potential locations.
• Regulatory Compliance: Understand and comply with local laws, permits, and regulations related to scooter rentals.
• Business Plan: Create a comprehensive business plan outlining your objectives, target audience, and financial projections.
• Fleet Selection: Choose high-quality electric scooters that meet safety standards and rider expectations.
• Charging Infrastructure: Establish a reliable network of charging stations or docks for your scooters.
• Mobile App Development: Develop a user-friendly and feature-rich mobile app for rentals, payments, and customer support.
• Safety Measures: Implement safety protocols, including helmet requirements and user guidelines.
• Marketing and Promotion: Develop a marketing strategy to promote your business, including branding and customer acquisition tactics.
• Insurance Coverage: Secure insurance to protect your business from potential liabilities and accidents.
• Team Recruitment: Hire and train staff for customer support, maintenance, and fleet management.

Critical Points to Succeed in the Operation Phase:

• Maintenance and Repairs: Maintain a rigorous maintenance schedule to keep scooters in optimal condition.
• Customer Support: Provide excellent customer service, including quick response to inquiries and issue resolution.
• Fleet Management: Efficiently manage scooter distribution, relocation, and maintenance logistics.
• Battery Management: Monitor and replace scooter batteries as needed to ensure consistent performance.
• Data Analytics: Utilize data analytics to optimize scooter placement, pricing, and operational efficiency.
• Marketing Continuation: Continue marketing efforts to attract new customers and retain existing ones.
• User Education: Educate riders about safe scooter usage and traffic rules through in-app guides or tutorials.
• Expansion Strategy: Consider expansion into new areas or markets to grow your business.
• Financial Management: Keep track of financial performance, manage expenses, and ensure profitability.
• Adaptability: Stay adaptable and responsive to changing market conditions and customer preferences.

Succeeding in the setup and operation phases of an electric scooter rental business requires meticulous planning, adherence to regulations, and a focus on safety, customer satisfaction, and efficiency.

Ideas to Make an Electric Scooter Rental Business Stand Out:

• Eco-Friendly Focus: Emphasize sustainability by using eco-friendly scooters and adopting green practices in your operations. This can attract environmentally conscious customers.
• Unique Scooter Designs: Offer scooters with distinctive designs or branding, making them instantly recognizable and memorable.
• Advanced Technology: Incorporate cutting-edge technology, such as improved GPS tracking, mobile app features, and in-app tutorials for riders.
• Specialized Tours: Provide guided scooter tours of the city, offering unique and informative experiences for tourists and locals.
• Membership Programs: Create loyalty programs or memberships with perks like discounted rates, priority access, or exclusive events for members.
• Community Engagement: Organize community events, sponsor local initiatives, and engage with residents to build a strong local presence.
• Safety Initiatives: Focus on rider safety by offering free helmets, safety tutorials, and regular safety checks on scooters.

Ideas for Add-Ons for an Electric Scooter Rental Business:

• Delivery Service: Offer scooter delivery and pickup services, providing added convenience for customers.
• Accessory Rentals: Rent out additional accessories like phone mounts, storage compartments, or child seats.
• Charging Stations for Personal Scooters: Provide charging stations for personal electric scooters, attracting a wider customer base.
• Mobile Repair Service: Offer on-the-spot scooter repair and maintenance services for both your rental fleet and personal scooters.
• Scooter Sales: Sell electric scooters to customers interested in purchasing their own after trying them out through rentals.
• Guided Tours: Expand into guided scooter tours, showcasing the city’s highlights to tourists.
• Corporate Partnerships: Collaborate with local businesses to offer package deals or discounts for employees and customers.

These ideas can help differentiate your electric scooter rental business and provide additional revenue streams.

Hours of Operation:

Hours of Operation for an Electric Scooter Rental Business:

• Regular Business Hours: Typically, your business should operate during regular hours, which could be from 9:00 AM to 7:00 PM, depending on your target market and location.

Tasks that Can’t Be Completed During Regular Business Hours:

• Maintenance and Repairs: Scooter maintenance may require downtime, usually scheduled during non-peak hours to minimize service disruptions.
• Charging Scooters: Charging electric scooters is often done overnight to ensure they’re ready for the next day.

Equipment and Supplies

A List of Equipment and Supplies to Consider for an Electric Scooter Rental Business:

• Electric Scooters: The core of your business, these need to be reliable and well-maintained.
• Charging Stations or Docks: To recharge scooters and ensure they’re ready for use.
• Smartphone or Tablet for Rental App: Used by customers to rent scooters and by your team for managing operations.
• GPS Trackers: To monitor scooter locations and prevent theft.
• Helmets and Safety Gear: Ensuring rider safety is essential.
• Tools and Maintenance Equipment: For routine scooter maintenance and repairs.
• Inventory Management Software: To track scooter availability and maintenance schedules.
• Marketing Materials: Such as signage, brochures, and promotional materials.
• Safety Signage: To educate users about safe scooter operation and parking.
• Payment Processing System: To handle rental payments and transactions.
• Customer Support System: For managing inquiries and issues from users.
• Insurance Coverage: To protect your business from potential liabilities.
• Security Cameras: To monitor scooter storage and charging areas.
• Vehicle Transport: If you need to move scooters between locations.
• Safety Cones or Barriers: For delineating scooter parking areas.
• Legal and Regulatory Compliance Documents: Permits, licenses, and agreements.
• Maintenance and Repair Contracts: With service providers for technical support.
• Office Equipment: Computers, printers, and office supplies for administrative tasks.
• First Aid Kits: For addressing minor injuries on-site.
• Safety Training Materials: To educate customers on scooter safety.
• Marketing and Advertising Budget: Funds for promoting your rental business.

Please note that the specific equipment and quantities required may vary depending on the scale and location of your electric scooter rental business.

See the latest search results for electric scooter rental equipment.

Buyer Guides

Buyer guides for electric scooters offer valuable insights from a customer’s viewpoint, shedding light on factors such as performance, durability, and user experience.

They can reveal details and nuances that might not be apparent solely from a business perspective, helping you make informed decisions about the products you offer in your electric scooter rental business.

These guides can be a valuable resource to ensure your fleet consists of scooters that meet or exceed customer expectations, enhancing the overall rental experience.

See the latest search results for electric scooter buyer guides.

Focusing on your skill set is crucial when considering an electric scooter rental business.

Evaluate if you possess essential skills or can acquire them. Vital skills include:

• Business Acumen: Understanding financial management, marketing, and strategic planning.
• Operations Management: Efficiently running daily operations, fleet maintenance , and logistics.
• Customer Service: Ensuring a positive user experience and handling customer inquiries.
• Marketing and Promotion: Attracting and retaining customers through effective marketing.
• Technical Know-How: Familiarity with electric scooters and their maintenance.
• Legal and Regulatory Compliance: Knowledge of local laws and permits.
• Adaptability: The ability to adapt to industry changes and evolving technology.
• Leadership: Managing teams and fostering a positive workplace culture .
• Problem-Solving: Addressing challenges swiftly and effectively.
• Financial Management: Budgeting, cost control, and revenue optimization.

Lacking a skill isn’t a barrier; you can learn or delegate. Assessing your skill set ensures you’re well-equipped to run a successful electric scooter rental business.

For more, see The Essential Skills To Run a Business

Considering the Future of Your Electric Scooter Rental Business:

Creating a clear and ambitious vision for the future of your electric scooter rental business is a strategic step worth taking.

Even if your vision initially seems distant, it serves as a guiding light, influencing your decisions and shaping the trajectory of your business.

Example One: No Vision

Imagine operating your electric scooter rental business without a defined vision for the next decade, solely focusing on day-to-day operations.

Where will your business be in 10 years? Without a vision, it’s challenging to set goals, plan for growth, or adapt to changing market conditions.

Example Two: A Bold Vision

Now, picture your electric scooter rental business thriving in multiple locations, managed by a dedicated team, and serving thousands of satisfied customers monthly.

This clear and ambitious vision provides direction. Even if you don’t reach this exact scenario, you’ll be better positioned than having no vision at all.

A compelling vision enables you to make informed decisions aligned with your long-term objectives. It guides resource allocation, expansion strategies, and customer engagement efforts.

While it may evolve over time, having a vision ensures you’re not merely reacting to the present but actively steering your business toward the future you desire.

Find an Electric Scooter Rental Business For Sale

Before starting your electric scooter rental business, it’s prudent to consider the possibility of acquiring an existing one.

Buying an established electric scooter rental business offers a set of advantages and disadvantages worth evaluating.

Benefits of Buying an Established Business:

• Immediate Revenue: One of the primary advantages is that you start earning revenue from the moment you take over the business. There’s no lengthy startup phase, allowing you to generate income right away.
• Proven Track Record: By acquiring an existing business, you gain insights into its performance history. This allows you to assess whether the business model is viable and profitable before making a substantial investment.
• Financial Clarity: You have access to essential financial data, including revenue, profit, and expenses. This transparency helps in making informed decisions and financial planning.
• Customer Base: An established business typically comes with an existing customer base. This can provide a steady stream of revenue and a foundation for growth.
• Reputation: The business has already built a reputation in the market, potentially saving you years of effort in establishing trust and brand recognition.

Drawbacks of Buying an Established Business:

• Higher Initial Cost: Acquiring an established electric scooter rental business often comes with a higher upfront cost. This includes the purchase of goodwill, which reflects the value of the existing customer base and reputation.
• Operational Constraints: If the business is operating in a specific manner, making significant changes may risk losing existing customers, presenting a challenge in implementing your vision.
• Inherited Reputation: When you buy an existing business, you inherit its reputation, whether positive or negative. Managing and potentially improving this reputation becomes part of your responsibility.

Evaluating these factors is crucial in deciding whether buying an established electric scooter rental business aligns with your goals and risk tolerance, or if starting from scratch is the preferred route.

The latest search results for an electric scooter rental business for sale and others in the same category.

See our article on performing due diligence for buying a business if you find something promising.

Franchise Opportunities Related to an Electric Scooter Rental Business

Considering a Franchise for Your Electric Scooter Rental Business

When contemplating the establishment of an electric scooter rental business, exploring the option of owning a franchise can provide both advantages and disadvantages worth considering.

• Proven Business Model: Franchises come with a well-defined and tested business model. As an owner, you simply need to follow the established plan laid out by the corporate office, reducing the need for extensive trial and error.
• Established Reputation: Franchises often benefit from an existing reputation and brand recognition in the market. This can accelerate the process of building trust and attracting customers.
• Comprehensive Training: Franchisees typically receive comprehensive training and guidance, ensuring that they are well-prepared to operate the business effectively.
• Corporate Support: Franchise owners enjoy ongoing support from the corporate office, which can include marketing assistance, operational guidance, and access to resources.
• High Initial Costs: Owning a franchise can be expensive, with upfront fees, equipment costs, and ongoing royalty payments to the corporate office.
• Limited Autonomy: Franchise owners often have limited flexibility to make significant changes or introduce new products or services without corporate approval.
• Operational Restrictions: Franchises must adhere strictly to the terms outlined in the franchise agreement, limiting their ability to operate the business in unique ways.
• Ongoing Fees: Beyond the initial investment, franchisees typically pay ongoing fees to the franchisor, which can impact profitability.

While there may not be an exact franchise opportunity for an Electric Scooter Rental Business, it’s worth exploring related options within the broader mobility or transportation industry.

This exploration can lead to discovering opportunities or services that align with your goals and vision for the business.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

There are many sources of information that you may not have considered to increase your knowledge for starting and running an electric scooter rental.

The good news is that the sections below cover a lot of material, and I have made it easy for you by providing links to search results.

You don’t have to focus on what to look for; instead, click the links that interest you and explore the search results.

You can explore now or bookmark this page to return another time.

Electric Scooter Rental Business Terminology

An electric scooter rental business owner should be familiar with key industry terminology, such as:

• Fleet Management: The process of overseeing and maintaining the scooter fleet, including maintenance, recharging, and distribution.
• Ride-Sharing: Offering scooters for short-term rentals, typically through a mobile app.
• Charging Infrastructure: The network of charging stations or docks for electric scooters.
• Dockless: A rental system where scooters can be picked up and dropped off anywhere, not requiring designated docking stations.
• Last-Mile Transportation: Scooters often serve as a convenient solution for covering the final leg of a journey.
• Maintenance Log: A record of scooter repairs, servicing, and maintenance activities.
• GPS Tracking: Using GPS technology to monitor scooter locations and prevent theft.
• User Liability: Understanding legal responsibilities and liabilities associated with scooter rentals.
• Revenue Sharing: Partnering with cities or property owners to share rental profits in exchange for access to scooter markets.
• Range Anxiety: Concerns about a scooter’s battery life and the ability to complete a trip without running out of charge.

Knowing these terms can help business owners navigate the electric scooter rental industry effectively.

Trends and Statistics

Analyzing industry trends and statistics provides valuable insights for an electric scooter rental business.

It helps in making informed decisions, identifying growth opportunities, understanding customer preferences, and staying competitive in a dynamic market.

See the latest search results for trends and statistics related to the electric scooter rental industry.

The Top Electric Scooter Rental Companies

Analyzing an established electric scooter rental business can yield insights for competitive advantage or uncover overlooked opportunities in the industry.

See the latest search results for the top electric scooter rental companies.

Customer Expectations

Analyzing search results on customer expectations for electric scooter rentals offers a valuable customer perspective.

It helps businesses align their services with customer needs, uncover potential issues, and enhance the overall experience to exceed expectations and ensure comprehensive coverage of all aspects.

See the search results related to customer expectations for renting an electric scooter.

Interviews With Electric Scooter Rental Business Owners

Interviews with experienced electric scooter rental operators provide valuable insights, tips, and pitfalls to avoid.

Learning from their experiences expands your industry knowledge and offers practical guidance for your business, making it a valuable source of information.

See the latest search results for interviews with electric scooter rental business owners.

Electric Scooter Rental Publications

Publications offer valuable tips and insights into electric scooter rental.

These resources provide in-depth information, industry trends, and best practices, helping operators make informed decisions and improve their business strategies.

See the search results for electric scooter rental publications.

Electric Scooter Rental Discussion Forums

Engaging in electric scooter rental discussion forums fosters industry dialogue and connections.

These platforms provide insights into customer perspectives, aiding business enhancement and community involvement.

See the latest search results related to electric scooter rental discussion forums.

Electric Scooter Rental Blogs

Subscribing to top electric scooter blogs is a practical way to stay informed and gather ideas. Subscribe to several blogs, evaluating their relevance and quality.

Over time, you’ll curate valuable sources that consistently provide industry insights and updates.

Look at the latest search results for top electric scooter blogs to follow.

Rental-Based Business Tips

Reviewing information in the rental sector is essential for managing and improving your electric scooter rental business.

It enables you to make informed decisions, stay competitive, and ensure long-term success by adapting to industry trends and customer needs.

Look at the latest search results for rental tips and insights to follow.

Electric Scooter Rental News

The news is a reliable source to stay updated on electric scooter rental industry developments.

It offers in-depth coverage of industry news, regulations, and trends reported by reputable media outlets, ensuring you’re well-informed about the latest happenings in the field.

See the latest results for electric scooter rental news.

YouTube is a valuable resource for visual learners seeking industry information. It provides a wide range of videos and related content to explore, offering diverse insights and perspectives.

Keep an eye out for recommended videos to uncover additional valuable information.

YouTube videos related to electric scooter rentals.

Privacy Overview

How to Start an Electric Scooter Rental Business: A Step-by-Step Guide

The world is moving towards eco-friendly modes of transportation, and electric scooters have become increasingly popular. They are environmentally friendly, cost-effective, and easy to use, making them a perfect mode of transportation for short trips within the city. As a result, electric scooter rental businesses have become a lucrative opportunity for budding entrepreneurs.

However, starting an electric scooter rental business is not as simple as purchasing a few scooters and renting them out. There are various legal, financial, and operational considerations that need to be addressed to run a successful operation. In this article, we will provide you with a comprehensive step-by-step guide on how to start your very own electric scooter rental business.

Table of Contents

Conduct Market Research and Choose a Target Audience: Finding the Right Niche for Your Rental Business.

To start an electric scooter rental business, it’s important to conduct thorough market research to understand the industry and identify your target audience. You need to determine the demand for electric scooter rentals in your area and assess the competition. This can help you choose the right niches to focus on and target the right customers.

Consider factors like population density, transportation infrastructure, local regulations, and customer behavior. Your target audience could be college students, tourists, commuters, or eco-friendly consumers. Understanding their pain points and preferences will help you tailor your services and marketing strategies to attract and retain customers. Once you have identified your target audience, you can start designing your brand, selecting the right pricing model, and choosing locations for your rental stations that are convenient for your customers. By conducting market research and finding the right niche for your electric scooter rental business, you’ll increase your chances of success and profitability.

Read Also: What Is a Neon Blue Scooter Worth: Pricing and Valuation Guide

Secure Funding and Establish a Business Plan: Strategies for Financing and Launching Your Enterprise.

Starting any business requires a significant amount of capital. For an electric scooter rental business, the costs can add up quickly with the purchase of scooters, infrastructure development, software, and employee compensation to name a few. It is essential to have a clear understanding of the startup costs and create a budget accordingly. Once you have determined the financial requirements, research various financing options such as small business loans, grants, or investors. Depending on your financial situation, you may also consider personal funds or crowdfunding. Ensure that you have a well-defined business plan that outlines the scope, goals, and revenue projections of your enterprise to present to potential investors and lenders.

Having a business plan is an essential component of any successful business. It acts as a roadmap for your venture and guides decision-making processes. A detailed business plan for an electric scooter rental business should include your target market, competitor analysis, marketing strategies, and revenue models. It will also outline the infrastructure and technology required to run the operations smoothly. Developing a comprehensive and realistic business plan will also show confidence in your venture, increasing your chances of securing funding from investors or lenders. Remember that the planning stage is crucial, and investing sufficient time and effort into it will lay a strong foundation for the success of your electric scooter rental business.

Choose the Right Electric Scooter Models and Equipment: Evaluating Quality, Performance, and Cost-Effectiveness.

Choosing the right electric scooter models and equipment is crucial to the success of your rental business. Quality and performance should be your top priorities when evaluating different models. Look for scooters that are durable, reliable, and low-maintenance. Pay attention to features such as battery life, speed, and range, as these will impact customer satisfaction and your bottom line.

Cost-effectiveness should also be a consideration when choosing equipment. While it may be tempting to opt for the cheapest option available, keep in mind that this may end up costing you more in the long run due to maintenance and repair costs. Look for a scooter model that offers a good balance of quality and value for money. Consider the cost of spare parts and the availability of technical support. By taking the time to choose the right equipment, you can ensure that your rental business is off to a great start.

You may also like: How Many Miles per Gallon Does a 150cc Scooter Get? Exploring Fuel Efficiency of a Popular Mode of Transportation

Develop a Robust Marketing Strategy: Building Your Brand Image and Reaching Your Potential Customers.

Developing a robust marketing strategy is key to building your brand image and reaching your potential customers. When starting an electric scooter rental business, you need to create a brand that resonates with your target audience and promote your services to ensure that your scooters are being rented out constantly.

To build your brand image, you should focus on creating a unique and memorable brand name, logo, and color scheme that reflects your business. Once you have created your brand, it’s important to promote it using different marketing channels such as social media, search engine optimization, advertising, and content marketing. By highlighting the unique features of your electric scooter rental business and targeting your ideal customers, you can increase your visibility and attract more renters to your business.

Ensure Legal Compliance and Regulatory Requirements: Adhering to Safety and Environmental Standards and Regulations.

Starting an electric scooter rental business means adhering to legal compliance and regulatory requirements. Ensuring safety and environmental standards is crucial for operating a successful and sustainable business. Compliance with these regulations keeps the risk of accidents and environmental impact low, mitigates liability, and ensures the reputation of the business.

Regulatory requirements are expected to differ based on the country or state in which the business operates. Some of the common requirements include possession of necessary licenses and permits, meeting environmental regulations, obtaining insurance, adhering to local bylaws, and compliance with safety protocols. It is highly recommended that the business owner seeks legal counsel or consults with experts in the field to ensure adherence to all legal requirements. By doing so, the business owner can build a secure foundation for their electric scooter rental business and operate without the fear of legal repercussions.

Establish Efficient Operations and Maintenance Processes: Maintaining a Well-Organized and Smooth-Running Business.

Establishing efficient operations and maintenance processes is crucial for any business, especially for an electric scooter rental business. It ensures the smooth running of the business and enhances customer satisfaction. To start with, you need an efficient inventory management system to keep track of the scooters and their status – available, rented, or under maintenance. Along with this, you must establish a well-organized scheduling system for maintenance and repairs.

You must hire trained mechanics to carry out maintenance and repairs or outsource the job. For overall operations, you must have a standard operating procedure (SOP) for your staff to follow, along with a system for tracking performance and evaluating it regularly. By establishing efficient operations and maintenance processes, you can not only streamline your business but also ensure the safety and satisfaction of your customers.

Related Post: How Did Scooter Die in Borderlands: A Tragic End to a Fan-Favorite Character

Expand Your Business and Reach Out to New Markets: Scaling Up and Diversifying Your Rental Services.

Once you have established your electric scooter rental business, it is time to expand your offerings and reach out to new markets. One way to do so is to scale up your rental services by adding more scooters, expanding the service area, and increasing the number of rental stations. You can also explore partnerships with other businesses such as hotels, tourist attractions, and event organizers to offer your rental services to their customers.

Another way to diversify your rental services is by offering different types of scooters such as ones with larger batteries, more powerful motors, or different designs to cater to different customer needs and preferences. You can also consider providing additional services such as guided tours, maintenance and repair, or customized accessories to enhance the rental experience and increase customer loyalty. By scaling up and diversifying your rental services, you can attract new customers, retain existing ones, and generate more revenue for your business.

Final Verdict

Starting an electric scooter rental business can be a worthwhile investment that can provide a great income source in the future. The tips and strategies mentioned above can help you get started and keep your business thriving.

To summarize, choosing a good location, finding reliable suppliers, investing in promotional campaigns, and having a user-friendly app or website are key elements to the success of an electric scooter rental business. With the global increase of urbanization, the demand for eco-friendly transportation options is on the rise. Starting your own electric scooter rental business can be a perfect way to capitalize on this trend, and also make a positive impact in your local community.

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How To Start Electric Scooter Rental Business: Checklist

By henry sheykin, resources on electric scooter rental.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Introduction:

Welcome to our comprehensive guide on how to open your own electric scooter rental business! As the demand for convenient and eco-friendly transportation options continues to rise, the electric scooter rental industry is experiencing exponential growth. According to recent statistics, the global electric scooter market is projected to reach a value of $41.98 billion by 2030, with a compound annual growth rate of 7.7%. This presents an incredible opportunity for entrepreneurs like you to enter this lucrative market and establish a successful venture.

In this blog post, we will provide you with a step-by-step checklist on how to open a electric scooter rental business. From conducting market research and developing a comprehensive business plan to securing funding and establishing strategic partnerships, we will guide you through each crucial stage of the process. By following this checklist, you will be well-equipped to launch your own electric scooter rental business and tap into the growing demand for eco-friendly transportation solutions.

So, if you're ready to embark on this exciting entrepreneurial journey, let's dive into the nine essential steps to start your electric scooter rental business.

9 Steps to Start an Electric Scooter Rental Business: Checklist

Prior to launching your electric scooter rental business, there are several important steps you need to take to ensure a successful start. By following this comprehensive checklist, you can build a solid foundation for your business and set yourself up for long-term success.

By completing these nine steps, you can lay the groundwork for a successful electric scooter rental business. It's crucial to conduct thorough market research, create a solid business plan, secure funding, and establish necessary partnerships to ensure a smooth and profitable launch.

Remember that the time and costs provided are averages and can vary depending on various factors such as location, scale, and individual circumstances. It's essential to carefully plan and budget for each step to align with your specific business goals and resources.

Starting an electric scooter rental business can contribute to eco-friendly transportation options, provide a fun mode of transportation, and enhance the overall leisure experience for both locals and tourists in major cities.

Conduct Market Research And Analyze The Demand For Electric Scooter Rentals

Before diving into the world of electric scooter rentals, it is essential to conduct thorough market research and analyze the demand for this service. This step will provide valuable insights into the target market, potential customers, and competition, helping you make informed decisions and develop effective strategies for your business.

Here are some key steps to conduct market research and analyze the demand for electric scooter rentals:

• Identify your target market: Determine the demographic and geographic characteristics of your potential customers. Are you targeting locals, tourists, or both? Understand their preferences, needs, and expectations when it comes to transportation options.
• Assess the competition: Research existing electric scooter rental businesses in your target areas. Look into their pricing, fleet size, customer reviews, and overall market share. This analysis will help you identify gaps and unique selling points for your venture.
• Analyze market trends: Stay updated with the latest trends and developments in the electric scooter rental industry. Understand the growth potential, challenges, and opportunities that may arise. Stay ahead of the curve by keeping an eye on technological advancements and regulatory changes.
• Engage with potential customers: Consider conducting surveys, interviews, or focus groups to gather feedback from potential customers. Understand their preferences, concerns, and willingness to adopt electric scooter rentals as a mode of transportation. This direct interaction will give you invaluable insights and help tailor your services to meet their needs.
• Utilize online surveys and social media platforms to reach a wider audience and gather data at a faster pace.
• Network with industry experts, attend relevant conferences or trade shows to gain insights from experienced professionals in the electric scooter rental industry.
• Consider partnering with universities, research institutions, or transportation associations to access detailed market research reports and studies.

By conducting thorough market research and analyzing the demand for electric scooter rentals, you can position your business strategically, understand your target market, and develop effective marketing and operational strategies to ensure the success of your venture.

Develop A Comprehensive Business Plan Outlining The Goals, Strategies, And Target Market

Developing a comprehensive business plan is essential for the success of your electric scooter rental business. This plan will serve as a roadmap for your operations and help you stay focused on your goals and objectives. It should outline your business goals, strategies, and target market to ensure that you are well-prepared to enter the market and attract customers.

Goals: Start by clearly defining your business goals. These could include aspects such as revenue targets, market share, customer satisfaction, and expansion plans. Make sure your goals are specific, measurable, achievable, relevant, and time-bound (SMART).

Strategies: Outline the strategies you will implement to achieve your goals. This may include marketing initiatives, pricing strategies, partnerships, and customer acquisition plans. Consider how you will differentiate your business from competitors and highlight your unique selling points.

Target Market: Identify and analyze your target market. Determine who your ideal customers are, such as locals and tourists in major cities, and gain insights into their needs, preferences, and behaviors. This will help you tailor your marketing efforts and offerings to meet their expectations.

• Conduct thorough market research to understand the demand for electric scooter rentals and identify any gaps in the market.
• Consider conducting surveys or focus groups to gather feedback from potential customers and validate your business idea.
• Consult with industry experts or seek advice from experienced entrepreneurs to gain valuable insights and guidance.
• Regularly review and update your business plan as your market and industry evolve.

Developing a well-structured business plan will not only help you navigate the challenges of starting an electric scooter rental business but also attract potential investors and lenders who may be interested in supporting your venture.

Create A Detailed Financial Model To Determine The Startup Costs, Projected Revenue, And Profitability

Creating a detailed financial model is a crucial step in starting an electric scooter rental business. It allows you to determine the necessary startup costs, projected revenue, and ultimately, the profitability of your venture. By carefully analyzing and forecasting your financials, you can make informed decisions and secure the funding needed to launch and sustain your business.

To create a comprehensive financial model, consider the following steps:

• Identify and estimate startup costs: Calculate all the expenses involved in launching your electric scooter rental business, including purchasing the fleet of scooters, developing the mobile application, obtaining permits and licenses, setting up pick-up and drop-off locations, and marketing efforts.
• Research and analyze revenue streams: Determine how you will generate revenue, such as through hourly or daily rental fees, membership subscriptions, or partnerships with local businesses. Consider factors like pricing competitiveness and demand in your target market.
• Forecast operational expenses: Estimate your ongoing operational costs, including scooter maintenance, charging infrastructure, insurance, customer support, and marketing expenses. Consider both fixed expenses and variable costs.
• Project revenue growth: Analyze the market potential and growth prospects for your electric scooter rental business. Consider factors such as population density, tourism trends, local regulations, and competition to forecast your revenue growth over time.
• Evaluate profitability: Using your projected revenue and expenses, determine your profitability by calculating your gross margin, net margin, and return on investment (ROI). This analysis will help you assess the financial viability of your business and make any necessary adjustments to improve profitability.
• Consider seeking assistance from a financial advisor or consultant who specializes in startups or the transportation industry. Their expertise can provide valuable insights and help ensure your financial model is accurate and realistic.
• Regularly review and update your financial model as your business progresses. This will help you track your actual performance against your projections and make any necessary adjustments to your business strategy.

By creating a detailed financial model, you can gain a clear understanding of the financial aspects of your electric scooter rental business. This will not only help you secure funding but also guide your decision-making process, laying a solid foundation for a successful and sustainable venture.

Secure Funding Through Investors or Loans to Cover Initial Expenses and Operating Costs

One of the crucial steps in starting an electric scooter rental business is securing funding to cover the initial expenses and operating costs. This can be achieved through two primary methods: attracting investors or obtaining loans from financial institutions.

Here are some tips to help you secure funding:

Prepare a comprehensive business plan:

Research and identify potential investors:, present a compelling pitch:, seek loans from financial institutions:, showcase your expertise and experience:, network and attend industry events:, be prepared for negotiations:.

By following these tips and presenting a compelling case, you can increase your chances of securing the necessary funding to launch your electric scooter rental business successfully.

Obtain All Necessary Permits And Licenses Required To Operate An Electric Scooter Rental Business

Before launching your electric scooter rental business, it is crucial to obtain all the necessary permits and licenses to ensure compliance with local regulations and legal requirements. This step is essential for establishing the legitimacy of your business and avoiding any potential legal issues in the future.

Here are some key permits and licenses you need to acquire:

• Business License: Apply for a general business license from your local government or city municipality to legally operate your electric scooter rental business.
• Special Use Permit: Check if your city requires a special use permit specific to operating a scooter rental business. This permit may include additional requirements such as zoning restrictions or safety regulations.
• Insurance Coverage: Obtain sufficient insurance coverage to protect your business and customers. This may include liability insurance to cover any potential accidents or property damages.
• Vehicle Registration and Licensing: Register your electric scooters with the Department of Motor Vehicles (DMV) or relevant transportation authority in your area to ensure compliance with local traffic laws.
• Operator Permits: Some cities may require operators to obtain special permits or certifications, such as a valid driver's license or scooter-specific training, before renting out electric scooters.
• Research and understand the specific permit and licensing requirements in your target cities or regions. Each location may have different regulations.
• Consult with a local attorney or business advisor who specializes in transportation regulations to ensure compliance with all legal obligations.
• Keep track of expiration dates for permits and licenses, and renew them in a timely manner to avoid any disruptions to your business operations.

By obtaining all the necessary permits and licenses, you will establish a solid foundation for your electric scooter rental business and gain the confidence of both customers and local authorities. It is a critical step towards ensuring the smooth and legal operation of your business.

Develop A User-Friendly Mobile Application For Reservations, Payments, And Customer Support

One of the key components of a successful electric scooter rental business is a user-friendly mobile application that streamlines the reservation, payment, and customer support processes. To ensure a seamless experience for your customers, it is crucial to develop an intuitive and efficient app that caters to their needs.

Tips for developing a user-friendly mobile application:

• User-centric design: Prioritize the needs and preferences of your target audience when designing the app interface. Keep it simple, intuitive, and visually appealing.
• Easy reservation process: Implement a straightforward and efficient reservation system that allows users to select their desired electric scooter, date, time, and location effortlessly.
• Secure payment options: Integrate reliable and secure payment gateways to ensure smooth transactions for your customers. Offer various payment methods, such as credit cards, digital wallets, and even cash for added convenience.
• Real-time availability: Provide users with up-to-date information on electric scooter availability at different pick-up locations. This feature will help them plan their rentals accordingly and avoid any disappointment.
• Customer support: Include a dedicated customer support feature within the app, allowing users to easily reach out for assistance or report any issues they may encounter during the rental process.

By developing a user-friendly mobile application, you can enhance the overall user experience and differentiate your electric scooter rental business from competitors. Remember to continuously gather feedback from your customers to fine-tune and improve the app's functionality and usability.

Source And Purchase A Fleet Of Electric Scooters That Are Reliable, Eco-Friendly, And Suitable For Rental Purposes

One of the key components of starting your electric scooter rental business is sourcing and purchasing a fleet of electric scooters that meet your criteria of reliability, eco-friendliness, and suitability for rental purposes. Here are some important steps to consider:

• Research reliable scooter brands: Conduct thorough research to identify reputable and reliable scooter brands known for their quality and durability. Look for brands that have a track record of producing electric scooters specifically designed for rental purposes.
• Consider eco-friendly options: Look for electric scooters that utilize eco-friendly materials and have low carbon footprints. Opting for models with energy-efficient batteries or regenerative braking systems can contribute to your overall goal of promoting sustainability.
• Assess suitability for rental: Evaluate the scooters' features and specifications to ensure they are suitable for rental purposes. Consider factors such as ease of use, maintenance requirements, and safety features like anti-theft mechanisms and sturdy construction.
• Test the scooters: Before finalizing your purchases, consider conducting test rides and inspections on sample scooters from different brands. This will allow you to assess their performance, comfort, and durability firsthand.
• Consider customer preferences: Take into account the preferences and needs of your target customers. For example, if your rental business primarily caters to tourists, consider scooters with additional storage space or built-in navigation systems.
• Establish relationships with local scooter dealerships or manufacturers to negotiate favorable prices and secure warranties for your fleet.
• Consider the availability of spare parts and maintenance services for the scooter models you choose.
• Regularly assess and update your fleet as technology and market demands evolve.
• Consider leasing options for your initial fleet to reduce upfront costs and evaluate the market response before committing to a large-scale purchase.

By carefully sourcing and purchasing a fleet of reliable, eco-friendly, and suitable electric scooters, you can ensure that your rental business offers customers a safe and enjoyable transportation experience.

Establish Strategic Partnerships With Local Businesses, Hotels, And Tourist Attractions For Marketing And Promotion

One of the key steps to successfully launching your electric scooter rental business is establishing strategic partnerships with local businesses, hotels, and tourist attractions in your target cities. These partnerships can greatly benefit your marketing and promotion efforts, helping you reach a wider audience and attract more customers.

Here are some tips to consider when establishing these partnerships:

Identify relevant businesses and attractions:

Approach potential partners:, create mutually beneficial agreements:, provide marketing materials:, track and evaluate the partnerships:.

By establishing strategic partnerships with local businesses, hotels, and tourist attractions, you can leverage their existing customer base and reach to promote your electric scooter rental business. These partnerships can significantly enhance your marketing and promotional efforts, driving customer acquisition and ultimately contributing to the success of your venture.

Set Up Convenient Pick-Up And Drop-Off Locations Throughout Major Cities And Implement A Robust Maintenance And Charging System.

One of the keys to running a successful electric scooter rental business is ensuring that your customers have easy access to pick up and drop off the scooters. This step involves setting up convenient locations throughout major cities and implementing a robust maintenance and charging system to keep your fleet operational and ready for rental.

Here are some tips to consider:

1. Identify high-traffic areas:

• Research the busiest areas in major cities, such as tourist attractions, business districts, and transportation hubs.
• Choose locations that are easily accessible and visible to potential customers.

2. Collaborate with local businesses:

• Establish partnerships with local businesses, hotels, and tourist attractions to host your pick-up and drop-off locations.
• Offer incentives for businesses to participate, such as revenue-sharing or cross-promotion opportunities.

3. Implement a maintenance and charging system:

• Develop a schedule for regular maintenance and inspections to ensure the safety and reliability of your scooters.
• Set up charging stations or partner with existing charging infrastructure to keep your scooters powered and ready for rental.

By strategically placing pick-up and drop-off locations throughout major cities and implementing a robust maintenance and charging system, you can provide a convenient and reliable electric scooter rental experience for your customers.

Starting an electric scooter rental business can be a lucrative venture within the transportation and leisure industry. By conducting market research, developing a comprehensive business plan, securing funding, obtaining necessary permits, and implementing a user-friendly mobile application, entrepreneurs can successfully launch and operate their own electric scooter rental business.

By providing easily accessible and affordable electric scooters, customers can enjoy eco-friendly transportation options while enhancing their overall leisure experience. Strategic partnerships with local businesses and establishments can also help with marketing and promotion, further increasing the reach and success of the business.

With the growing demand for sustainable transportation solutions and the increasing popularity of electric scooters, starting an electric scooter rental business can contribute to reducing carbon emissions and providing a fun and convenient mode of transportation for both locals and tourists.

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How To Start An E-scooter Rental Business [2023]

A rapid change in public transportation is seen nowadays, with electric vehicles replacing fuel-powered ones.

Over the past few years, e-scooters have taken off and generated a lot of buzzes worldwide. Do you know why this is happening? What makes electric scooters so popular?

This is largely due to its eco-friendliness. There are electric scooters with batteries, enabling them to be driven without burning fuel.

The popularity of electric vehicles such as scooters is increasing, and many people may be considering setting up rental businesses where they rent out e-scooters because they are a green option, electric, have minimal consumption, and are eco-friendly.

Hence, opening up an e-scooter rental company would be the right business concept for addressing and anticipating the future mobility trends in the market even in the future.

Recent statistics in Electric Scooter Business

Before we move on to setting up an electric scooter business? Look at the stats that show the buzz of electric scooters all around the globe.

• Electric vehicles are also generating a lot of demand for electric scooter-sharing apps. Businesses can earn money by renting out their e-scooters for a specific period. Segment revenues are forecast to reach $1588 million by 2023.
• It is also interesting to note that, by 2026, the number of owners will be expected to number in the region 124.8 million, and it is expected that the number of users will grow quite fast shortly.
• Online sales will generate 100% of the revenue generated by electric scooter sharing by 2026. As a result, the rental of e-scooters is among the most profitable businesses.
• There are projected sales of electric two-wheelers to exceed 55 million USD by 2024. Therefore, it can serve as a motivating factor for those seeking to establish an electric scooter business.

The importance of developing an e-scooter rental app

For several reasons, an e-scooter rental company would benefit from an e-scooter rental app.

1. Develop a presence online

In today’s world, most people use mobile apps when they need to access a particular service or want to discover a new opportunity.

Consequently, without an e-scooter rental app, you cannot expose your business to the masses since you cannot reach people interested in renting an e-scooter.

2. Operational simplicity

With E-scooter sharing apps, you can reduce the workload for your business, make your life much easier for your customers and improve the customer experience.

By using the website, users can find out the price of the rides and availability of the rides, and they can book them instantly, only a few clicks away.

With the help of their mobile devices, they can unlock their e-scooters and ride them to their destination, then park them back at the dockyard when they have reached their destination.

3. Pay on-the-go

It is often the case that customers don’t always have the necessary coin on hand when it is time to pay for their e-scooters.

Does this mean they should not be able to use your services? No, of course not!

Using an e-scooter application, your customers can save the details of their credit cards so they can pay in one easy step.

Tips to start e scooter rental business

The idea of running an electric scooter rental business has become very popular because it offers a convenient, affordable way for people to get around town. It is now the ideal time to start a business of this kind, especially since the popularity of e-scooters is rising all the time. The following are some tips that can help you get started:

1. Conduct market research

If you want to figure out how successful your business will be, you must understand the market you plan to serve. You must identify potential customers, investigate your competitors, and determine which laws and regulations will likely affect your business in your local area.

2. Decide on your business model

If you would like to offer scooters to your customers, you will need to decide which type and what kind of pricing structure you would like to offer. Renting a scooter can be done daily, weekly, or monthly, depending on how many days you wish to rent it.

3. Creating a Business Plan

Once you have a good understanding of your business model, you should create a detailed business plan that contains everything you need to know about your business, such as a market research plan, projected expenses, and marketing strategies.

4. Obtain insurance

Investing in a quality insurance policy for your business is crucial to protect yourself against potential lawsuits. As well as any other policies that may be required for your location or state be sure to include liability insurance.

5. Choosing a Scooter

To choose the right electric scooter, you need to consider factors such as size, power, and more to determine which type is best for your needs. Choosing a model to purchase should be based on customer preferences and researching how reliable different models are before spending your money.

6. Get your business noticed

When you have established your business’s physical location, it’s time to begin marketing it to the public. Consider investing in a website, creating social media accounts, establishing a relationship with local businesses, and considering discounting or promoting your products to attract customers.

What is the expected cost of starting an e-scooter rental business?

When you start an electric scooter rental business, it can be very challenging and costly if you have yet to research the costs and fees that need to be paid to rent e-scooters at competitive prices to customers with convenient payment plans.

Launching a scooter rental business is estimated to be close to 150,000 dollars, depending on whether the scooter is purchased from a dealer or rented from a device rental service operator. As a result, only around 80,000 dollars will be used to buy scooters (roughly ten vehicles).

Besides hiring staff and finding a location, there will be other startup costs, such as upgrading equipment, upgrading the electrical system, furniture, installing charging stations (especially the electrical system), business startup costs, taxes, marketing and vehicle fees, and expenses related to launching a business and meeting administrative regulations.

What are the Business Models of the Electric scooter business?

Electric scooters are becoming increasingly popular among people today, and they have had a substantial impact on a variety of industries. The automobile industry is the biggest. As e-scooters become more popular, people want better and more options.

Now let’s explore the different e-scooter business models you can use to start your own company.

1. Rent-Based Model

Rent-based businesses are good models for starting electric scooter businesses. Cities are increasingly adopting it to provide residents with transportation options and improve their quality of life.

2. Subscription-Based Model

Subscription-based e-scooter businesses are another wonderful way to generate revenue and a steady income stream. A recurring subscription model allows users to subscribe to an electric scooter regularly, usually monthly or yearly, by signing up for the service.

As a business owner, you can guarantee your customers will have a positive experience when they use your services. As a result, you can offer various subscription packages to your customers, allowing them to select the right one.

3. Demand-Based Model

Demand-based models rely on mobile apps. With the assistance of an e-scooter app development company, users can book their rides via the app they have downloaded. As a result of this model, the users are provided with a ton of flexibility to choose exactly what they want.

Here we covered everything you need to know about setting up the e-scooter rental business and its cost. To take your e-scooter rental business to the next level, the e-scooter app is crucial. To help you develop an e-scooter app, SynergyWorks is your best bet with the high-class team and techniques to develop the application that stands out in the market. Count on us and give your business a top-class application.

About Author

Shikha Taman

Shikha Taman is the founder & CEO of SynergyWorks Solutions. With over 12 years of experience in the industry. She has extensive knowledge of software engineering, project management, client management, and business strategy. She strives to ensure all the products developed are always up-to-date with materializing technologies to remain competitive in today’s marketplace.

See author's posts

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How to Start a Scooter Rental Business

A scooter rental business offers customers a fun and affordable option for short-term transportation. For most, scooters can be rented by hourly, half day, and whole day rates.

Learn how to start your own Scooter Rental Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a scooter rental business by following these 10 steps:

• Plan your Scooter Rental Business
• Form your Scooter Rental Business into a Legal Entity
• Register your Scooter Rental Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Scooter Rental Business
• Get the Necessary Permits & Licenses for your Scooter Rental Business
• Get Scooter Rental Business Insurance
• Define your Scooter Rental Business Brand
• Create your Scooter Rental Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your scooter rental business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Scooter Rental Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your scooter rental business?

Business name generator, what are the costs involved in opening a scooter rental business.

Since there is a necessity for scooters and a brick and mortar location, preferably within a tourist hub, there can be a substantial amount of investment capital needed. A typical used scooter, in good running condition, can cost between $300 and $800. If you average $500 each, a starter fleet of ten becomes a $5000 investment. Include store rental and insurance for the business and customer rentals and you could be looking at an initial investment upwards of $10,000-$12,000. Of course, this is dependent on your location and which insurance companies will supply you coverage. Tourist-heavy real estate and insurance for numerous low experience riders are both going to require a substantial fee. You will also need to factor in regular maintenance and repair costs as well as marketing and advertising costs, although the latter can be mitigated through usage of social media and store location.

What are the ongoing expenses for a scooter rental business?

Maintenance and service of the scooter and motorbike fleet will probably be your biggest ongoing expense. Insurance for the shop and coverage for riders will also be a regularly expected expense. Finally, rental of your brick and mortar location should be factored into regular cost analysis.

Who is the target market?

The target market is tourists and those on vacation, even if they live in the town they’re “vacationing” to. Specifically, younger riders, who want to explore your area or experienced riders who are away on vacation, yet still want to feel the wind in their hair, will be your demographic.

How does a scooter rental business make money?

The majority of the revenue will be generated from the customer rentals of the scooters. Some additional sales may be generated from impulse or customer loyalty buys. It is always advisable to have impulse items or novelty buys near your counter, as you will most likely encounter a tourist-oriented customer base for your rental company.

Scooter rentals are usually priced by the hour, a half or whole day, and weekly rates. Hourly rentals start around $25, with whole days closer to $65-$75 and weekly rates around the $200 range. These prices may fluctuate, depending on the location and clientele.

How much profit can a scooter rental business make?

Scooter rentals can be profitable, although often seasonal, depending on your location. Therefore it’s critical to save for the off season and invest when possible for the upcoming seasons. On average, a scooter rental business can see annual revenue in the $50,000-120,000 range.

How can you make your business more profitable?

Offer customers additional impulse buys and merchandise, related to your business and the tourist destination in which you operate. Most vacationers have budgeted for the trip and want to have a tangible item or two to take home for the memories. You can also offer rider extras, such as gloves, jackets, and even helmets and helmet add-ons. Some renters ride in their normal lives and will see your offers as an extension of their normal buying habits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your scooter rental business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a scooter rental business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A scooter rental business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a scooter rental business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your scooter rental business will be in compliance and able to obtain a CO.

Liability Waivers

To avoid liability and potential lawsuits, scooter rental businesses should have their clients sign waivers.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Scooter Rental Business needs and how much it will cost you by reading our guide Business Insurance for Scooter Rental Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a scooter rental business

Since much of your business will revolve around impulse or spur of the moment decisions, much of your advertising will need to occur in and around your business. Bright, eye-catching signage and flyers or stickers can be great for directing out of town customers your way. Social media advertising can also prove beneficial, especially if you are able to link with other businesses in your area, as you will all work as a financial ecosystem for the tourist dollars.

How to keep customers coming back

Safe, reliable, courteous, and personable are all important hallmarks for a successful scooter rental business. You may not see as many return customers if you are operating in a tourist-heavy location, so your connection with customers is vital. Word of mouth becomes your greatest customer asset. And, as mentioned above, being able to co-op your business with other retailers and rental companies in the area will be critical for directing customers to your front door.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

If you have experience in retail sales or product rentals, knowledge of small engines, a strong work ethic, and a business mind, a scooter rental business could be your ticket to financial independence. Especially if you have a background in scooters and motorcycles, either as a rider or enthusiast, or from working in a motorbike retail business, your expertise could set you apart from the competition.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a scooter rental business?

A typical day in a scooter rental business focuses on customer rentals and maintaining your fleet of scooters and motorbikes. Greeting potential customers and conveying safety information and insurance practices has to be a regular aspect of your business in order to build a good public reputation. Ensuring your bikes and scooters are in good running order and are properly equipped for safety is also critical for success and goes hand in hand with your customer rentals. You will also find yourself working on:

• Advertising and marketing for the rental company.
• Re-stocking your retail items, such as company logo t-shirts, hats, and other pieces of apparel, and tourist-based supplies.
• Creating service tickets for all repairs not handled in-house.
• Buying or updating safety equipment, such as helmets and gloves and purchasing more scooters and motorbikes.
• Researching industry trends and new products.

What are some skills and experiences that will help you build a successful scooter rental business?

Being able to talk to customers is one of the greatest assets for this type of business. For the most part, customers are picking the company which seems professional, safe, and clean. You have to reassure them that their decision to employ your business was the correct one, and that you will provide safe, affordable fun.

You should also be able to:

• Have some knowledge of small-engine repair and minor maintenance practices.
• Understand how to create business model and the day to day operations of a rental and/or retail business.
• Portray enthusiasm and an upbeat personality.
• See and understand consumer trends and how to incorporate these factors into your flexible business model.

What is the growth potential for a scooter rental business?

Rental companies, especially ones located in tourist-based economies, have seen an increase in their business more recently. If you find yourself in a tourist destination that is growing in popularity, there’s a good possibility you will see your business grow, as well. Historically, tourist rentals do well, as the customers have budgeted for entertainment before going on vacation or for having some fun during time off.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a scooter rental business?

Make sure you research the success of competitors and similar businesses in the area. Is there room and customer demand for more business? Is your area growing in population for tourism and are scooters a safe and viable method of transportation in your area? You would be wise to understand which way public and political opinion sways for tourism and added vehicles on the streets. Additionally, make sure you have scooters which will be reliable and safe and aren’t too outdated. Customers will be insured for each rental, but accidents happen, so make sure you keep enough revenue put aside to cover surprise costs. Remember, if you don’t have a fleet of bikes to offer, your business will suffer and may never reach its potential.

Although starting your own independent business gives you all of the freedom and control, there is also an amount of risk involved. Therefore, it may be advisable to start out as a franchised rental business. This gives you the financial backing to get your feet wet and really find out the climate for such a business.

How and when to build a team

Starting out, much of the business can be run with a few individuals. Handling rentals, customer service issues, and maintaining the business aspects of the company are the main jobs to cover. As the business grows, a business manager can help to alleviate additional pressure in bookkeeping, allowing you to be the face of the company and grow your word of mouth reputation. As the business really takes off, you will want additional employees handling the rentals and customer service more and more. Developing a trusted staff is quite important for keeping the business on track, so choose wisely.

Useful Links

Real world examples.

• South Haven Scooter Rental
• Sun Sport Rentals

Have a Question? Leave a Comment!

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How to Start an Electric Scooter Rental Business in 2023

Table of contents.

• Electric Scooter Business Opportunities

How to start an electric scooter business within 3 months

• What is Required for an Electric Scooter Business?
• Physical Features of Scooters
• What Parts are Needed for Scooters
• How Much do Scooters Cost and Where do You Get Them?
• Example of Scooters, Perfect for a Scooter Sharing Business

Necessary Electric Scooter App Functionality

• The Cost of Developing an App for the Electric Scooter Business
• What is the Profitability of the Scooter Sharing Business?

One of the most successful types of seasonal business can be considered an e-scooter rental. E-scooter business brings excellent profits and enjoys great popularity. At the same time, it will be very easy for an entrepreneur to work in this field, as it is very simple to start your own electric scooter business, although it will certainly require some investments.

Relevant videos about Scooter Sharing Business Development 🎥

RexSoft company has been in the electric scooter business for 5 years since 2017 . And although the main focus of our activity is e-scooter app development , we have already managed to accumulate an exhaustive amount of knowledge in this industry. And now we are happy to share our expertise with you and help you start an electric scooter business. In this article, we will tell you what is required for the electric scooter business, how to deal with the scooter sharing app, where to get scooters & spare parts , and how to manage them properly. Also, you’ll understand how to plan business expenses, income, and profitability of the electric scooter business. Let's do it!

Electric scooter business opportunities

The electric scooter business is gaining more and more popularity every year. And it is not surprising. In addition to the fact that electric scooters are an alternative to conventional transport to move around the city, avoiding traffic jams, and taking care of the environment, this business has a number of advantages for investors and entrepreneurs.

High profitability

An electric scooter business with a fleet of 50 or more scooters can cover the start-up investment and current annual expenses in a year. Later in this article, we will talk about it in more detail.

Quick start of business

The electric scooter franchise from RexSoft allows you to start an electric scooter business in 1-2 months. You get the necessary software for this business, training, and consulting from RexSoft specialists.

Business scaling

This type of business provides an opportunity to quickly develop and cover new areas and cities. Start an electric scooter business for sale and transfer the rights to your business under franchise conditions, as the Lime, and Bird brands do.

We divided the process of starting an electric scooter rental business into 3 consecutive stages: request to local authorities, business registration, purchase of scooters and setting up the necessary software (sharing app, CRM for Managers) for the rental business. Let's look at these stages in more detail.

Request to local self-government bodies

The first step is to contact your local authorities to find out if a scooter rental business is allowed in your city. Each city independently forms the procedure for obtaining the necessary permits, and a list of rules and restrictions for scooter rental companies (travel zones, places for parking scooters, age restrictions, speed limits, etc.). If the scooter rental business is allowed in your city - let's move on to the second stage, if it is prohibited - do not be upset, you can choose another city to start a business with because each city independently forms the rules for scooter rental companies.

Business registration

In the second stage, you need to register as a legal entity (get a business license) and open a bank account. Business registrations vary from country to country, so on average, it can take 1-3 months to register a scooter rental business. In some countries, it is possible to register a business using a simplified procedure, which may take 1-2 weeks.

Vehicles & Software

And the third stage - is scooters, spare parts, and software. The most popular mistake of entrepreneurs at this stage is the sequence of steps. First, entrepreneurs buy scooters and only then move on to finding and configuring the necessary software. Due to this, the term of starting a business increases many times. The image on the screen shows very well the order of tasks that should be performed in parallel at this stage. Another popular mistake that delays the launch of your business and increases costs is giving preference to custom development of the necessary software instead of ready-made solutions. Custom development of client applications and CRM for managers can take from 6 to 9 months. Instead, customization of ready-made solutions from RexSoft takes 2 months . The cost of custom development - $80,000-120,000, customization of ready-made solutions - $5,000-$8,000 + monthly payment from $5 per scooter. Let's return to the scheme of tasks of the third stage. At this stage, you complete obtaining permits for running an electric scooter sharing business in your city, if you have not already done so in the previous stages. In parallel with this, we provide you with options for electric scooters and contacts of manufacturers from China, Europe, the USA, and Australia, which will help you form orders and pick up the necessary spare parts. You can order scooters from other brands we do not cooperate with, our software solutions are adapted to any scooters. At the same time, we start customizing the necessary software for your needs. We are preparing a unique application design for clients. We configure language versions of software, connect payment systems, set rates, and customize functionality. After selecting the scooters, without waiting for their physical availability, the scooter manufacturer gives us the technical specification for writing drivers for the scooters. Drivers are necessary to connect scooters to the software. I emphasize once again that the physical presence of scooters is not required to configure the software. For this, you do not need to wait 2-3 months for the manufacture, branding, and delivery of scooters. After customization, the client application is published on the app store and the play market, and the CRM for managers is deployed on the Amazon server. And the last task at this stage is software and scooter testing. This algorithm allows you to start your own electric scooter-sharing business within 3 months .

Get a Free E-Scooter Rental App & Software Overview

Get everything you need to review and test the e-scooter rental app & software from RexSoft. Our ready-made solutions will allow you to start a scooter sharing business quickly and successfully.

What is required for an electric scooter business?

The most important thing during electric scooter startup is the scooters themselves. To begin with, you need 10-12 of them , and in the early stages of organizing your electric scooter business, you should find a reliable e-scooter sharing app supplier of these vehicles. They can sell electric scooters, and sometimes even rent or buy on credit (it will be repaid fairly quickly). In addition to e-scooters, you will also need scooter rental software to track and manage them.

Another equally important step is the selection of staff , and the electric scooter business requires quite a big team to maintain. You need managers and technical specialists to monitor the condition of scooters and carry out their repair and maintenance. Let's take a closer look at these aspects.

What App is needed for the electric scooter business?

Quality software is the heart of your electric scooter business. It's in your best interest that it beats smoothly and without any delays. It is also in your interest to have all the necessary features in such an application. And it’s even better if you’re able to add new features when you need them or when you are in dire need of competitive advantage in a heated market. Let's break down this aspect of the electric scooter business in more detail.

e-scooter app development consultation

To get free tech consultation on the e-scooter app. The RexSoft company has been in the electric scooter business for 5 years since 2017. Our specialists are ready to share their solutions which will make your business successful.

The required minimum for an app for an electric scooter business is as follows:

So, the basic functionality of an electric scooter business app is the ability to track the movement of the vehicle, a QR code scanner to unlock the device via smartphone, and a smart lock to lock it after use. In addition, each application should have a convenient admin panel for users and the administrator of the service. It includes the following functions:

Main E-scooter App Features

• registration/authorization
• map showing scooters
• possibility to view information about the status of the scooter and its rates on the map
• scooter rent for the trip
• personal account
• travel history
• balance (refill, cost history)
• promo codes
• referral program
• messages (incoming notifications and mailing)
• settings (password, beginner mode with limited speed)
• about us (info page and feedback form)

Admin panel

• user management (editing, blocking for a period of time with a message to the user)
• managers (setting up staff rights)
• scooters (add devices, edit, view travel history and rent a device)
• trips (travel history)
• territories (creation of territories for separate cities, districts of cities, creation of movement zones in these territories)
• batteries (scooter battery management)
• battery replacement (accounting for battery replacement work by the staff)
• promo codes (creation)
• messages (mailing list creation)
• editing the text content of the application
• franchise (feedback)
• command history (login)

We have already reviewed the necessary functionality required for the application.

Now let's move on to reviewing the development possibilities and how much it costs.

The cost of developing an app for the electric scooter business

So how much does it cost to develop a solution for the e-scooter business? Well, it directly depends on what you need and the service provider. For example, RexSoft offers 3 types of e-scooter sharing app development solutions:

Electric scooter franchise

• Development of a unique design of the app.
• Customizing the app's appearance.
• Customizing the app functionality.
• Integration of payment systems in the app.
• Setting up the scooters to work with the app.
• Publishing the app in the app stores.

150-200 hours + support

From $5 for a scooter per month

Custom App Development

• Creating prototypes, and unique design.
• Development of a custom app.
• Development of custom app functionality (for users/administrators).
• Configuring the scooters for the app.
• Publishing the app in the app stores (Android, iOS).

1000-1300 hours

$35000-45000

So, the RexSoft company offers 2 options for developing an electric scooter sharing app: customization of ready-made solutions and development "from scratch". The main advantages of customizing ready-made solutions are the price and terms, because in 2 months you get an app with a unique design and the necessary functionality.

Which scooters are suitable for electric scooter business?

We cooperate with manufacturers of electric scooters from around the world (China, USA, France). If you haven't purchased electric scooters yet, we can help you.

Picasau Х890

• Rated power (with Hall): 500w
• Peak power: 800w
• Battery: 36V 10.4Ah
• Tires: 10-inch solid tires
• Top speed: 25KM
• The farthest battery life: 35-40KM
• Maximum climbing degree: 20°
• Maximum load: 120kg
• Battery: domestic detachable
• Charging time: 4-6 hours
• Net weight: 23kg (including battery)
• Gross weight: 27kg
• Waterproof rating: IP55 (whole body), IP68 (battery control pack)
• Body material: aviation aluminum alloy

Freego V3Pro

• Rear drive: Motor 36V, 450W
• Battery: 36V, 12.5Ah (range 30-40km)
• Max Speed: 25km/h
• Front Wheel: no brake
• Rear Wheel: E-brake + Drum brake

ACTON M PRO 3.0

• Range: >55KM (>34 Miles)
• Top Speed: >30KPH (18.5MPH)
• Incline Rate: >20%
• IP Rating Connectors: IP 67;
• Electronics: IP64-66
• Vehicles: IP65
• IOT: Integrated with 4G-LTE, GPS, BLE, W/backup battery
• Battery: Pack 17.5 AH LITHIUM-ION premium batterie

TurboAnt X7 Max

• Motor Power: 350 W
• Maximum Range: 32 miles (52 km) in Comfort Mode
• Maximum Speed: 20 mph (32 km/h)
• Maximum Climb Angle: 15°
• Battery: 10 Ah (360 Wh), DC 36 V (Detachable)
• Charging Time: 6 hours

KIREST Kuick E-FOX Connected

• Motorpower: Powerful 500W Brushlessmotor
• Battery Type: 48V 15 Ah lithium battery
• Maximum speed: 35 km/h
• Wheel size: 10 inches-inflatabletire
• Range: 30-35 km
• Charging Time: 3h
• Weight: 22.00 kgs
• Max load: 125 kg

OKAI ES400A

• Rated power/max power: 350w/700w
• Max gradient: 20%
• Max speed: 30km/h
• Range: >55km
• Weight: 29kg
• Battery capacity: 48v16ah
• Swappable battery: yes
• Tires: front 12" / rear 9"

Segway Max Pro SNSC2.2

• Max. Power: 690W
• Max. Speed: 25km/h
• Typical Range: 60km
• Max. Slope: 8°
• Net Weight: around 23.5kg
• Duration of Charging: around 4 hours,5A
• Payload: ≤100kg

The most popular brands in the electric scooter business are Chinese brands. Among them, there are ready-made offers, where after the purchase it is enough to connect a SIM card.

When choosing, it is worth paying attention to the battery capacity. The better the battery, the more distance the vehicle will be able to travel without charging. A low-capacity battery can cause a sudden stop, which will negatively affect the reputation of the company. It is better if the charge will be enough for a distance of 25 km.

The inner workings of the electric scooter should have Cloud Monitoring support and/or IoT technology . These technologies allow the vehicle to communicate with other devices and monitor its status in live mode.

In addition, the electric scooters must be configured to alarm administrators about a hard fall (breakage) and reports of unauthorized movement (movement outside the allowed route, theft of the scooter).

Physical features of Scooters

• An electric scooter's power should start from 500 watts. A person with a weight of 200 lb/ 90 kg must be able to climb a hill of 15 degrees . This is important for hilly terrain. If you choose scooters with insufficient power, users will not be able to get to the necessary places on them and the reputation of the brand will be lost (users will throw the scooters in the middle of hills).
• Vandal-resistant.
• Waterproof.
• The suspension must be able to withstand a load of 120-150 kg .
• Replaceable battery. The charged scooter has to work for 2-3 hours of active riding. For the scooter to continue working you need to replace the batteries 3-4 times a day .
• Theft protection. Difficult to access the battery and program access to traction charging.

What parts are needed for Scooters

You need to stock up on parts for electric scooters to keep your business running smoothly. The parts fund is a must and you need to consult with the factories, which parts have high wear and tear and buy them before you start the e-scooter business. In particular, you will most likely need:

• Replacement batteries. For 50 scooters, 120 batteries are required.
• Headlights.
• Brake systems.
• Other parts with high wear and tear.

The order is calculated by the necessary set of spare parts and consumables for the appropriate number of scooters. If we are talking about a rental business, these quantitative indicators and information is calculated by the factory engineers and the experience of customers. In addition, there is a possibility to order any spare parts additionally, the factory provides maximum cooperation and assistance to all customers. Ordering spare parts is not a problem.

How much do scooters for a scooter sharing business cost and where do you get them?

The Chinese market for electric scooters is the largest in the world and provides a large selection of electric scooters and scooter parts. You can buy them yourself or you can rely on us.

RexSoft cooperates with many electric scooter manufacturers and has representatives in China who will help you in choosing scooters and arrange delivery to any country in the world.

Get advice on choosing scooters

Order electric scooters and app for their management now. RexSoft is your reliable partner for creating successful businesses.

Example of scooters, perfect for a scooter sharing business

Let's take a concrete example of an electric scooter model that's great for starting your own fleet of vehicles. Our clients nicknamed the model of the Shenzhen X890 scooter "armored car" for its technical characteristics and reliability in operation.

Shenzhen X890

How much does scooters cost for scooter sharing business.

Shenzhen X890 price in China is $450-550 . The price depends on the order quantity (the bigger the order, the less the cost). Add to this amount the cost of customs clearance, taxes, shipping costs, other consulting costs, and intermediary costs. These costs will vary from country to country, so the cost can go up to $650-800 for 1 Shenzhen X890 scooter.

Let's talk about personnel for the e-scooter business. Keep in mind that some roles in this list can be combined. We provide an estimate of the number of staff needed to maintain 50 scooters smoothly.

2 Chargers with cars (cargo van):

• replace dead batteries
• transport scooters

1 charger at the office:

• Arranges battery charging
• discovers places where there is a high demand for scooters, plans scooter parking lots.
• Repairs scooters

Scooter manager

• Support service
• Responds to queries from users (for example, our app has an "Ask questions" section where the customer can ask the support service anything in real-time).

What is the profitability of the Scooter Sharing Business?

From an economic point of view, e-scooter rental is a profitable business. From the point of view of absolute income numbers, it’s rather small. Let's try to roughly calculate the profitability of the e-scooter business.

All calculations are made on the example of a scooter sharing business with a fleet of 50 scooters , the location of the business is a US city with a population of 230,000 people . Calculations of expenses and income of the scooter sharing business are approximate and we did not take into account a number of factors (competition, level of vandalism, local fees and charges), which may affect the success of this business.

Business start-up costs

It takes 2 months to start an electric scooter sharing business if you decide to use a franchise from RexSoft. If you have decided to develop scooter rental software "from scratch" - the term of starting a business may increase to 3-5 months . During the start-up period, your business will not generate income, because first you need to register the business, set up the necessary software, purchase scooters, find premises, etc. Next, we've collected the main costs you need to be prepared for at the start-up stage.

So, the costs of starting an electric scooter sharing business can be $70,000-110,000 .

Business expensess

After the launch, your business will start to work and generate income for you, and to support the electric scooter sharing business, you need to cover current expenses : rent, car expenses, taxes, employee wages, etc. In the table, we calculated the main annual expenses.

The annual costs of running an electric scooter sharing business can be $550,000-700,000 .

Income of the electric scooter sharing business

The cost of renting a scooter consists of an unlocking fee of 1 USD and a rate per minute - 0.15 to 0.30 USD. Weather conditions (temperature must be above 0) in the USA allow electric scooter sharing business from March to November (270 days). We subtracted 15% from the season for days with bad weather (rain) when city residents prefer other means of transport. So we have 230 days . From the experience of our customers, we know that 1 scooter can bring from 70 dollars a day. 50 scooters can bring in a season from $100,000 monthly income, or $1,200,000 per season .

So, the electric scooter sharing business is a highly profitable type of business , because in our case, the income from renting 50 scooters allows to return the initial investment for starting the business ($70,000-110,000) and cover the main current costs of running it ($550,000-700,000) per season.

E-scooter business is quite easy to create. You just need a few scooters, a quality application, and a good location to get a flow of customers. The key is to have the right people to help you figure it all out and make your business truly competitive. Contact RexSoft now and we will work with you to make your city's residents more mobile and you truly successful.

What do you need to start an electric scooter rental business?

To start an electric scooter sharing business needs software designed for customers (app) and for company managers (CRM), scooters fleet and spare parts for them, as well as staff.

What are the main electric scooter business expenses?

50 scooters with the necessary spare parts can cost $ 50,000, electric scooter software development can cost $ 40,000-70,000. The e-scooter sharing franchise from RexSoft allows you to reduce the cost of developing the necessary software by 10-20 times.

How do increase the profitability of the e-scooter Rental Business?

To start a scooter-sharing business it is better to use ready-made software that allows you to launch a business quickly (1-2 months) and reduce development costs by 10-20 times. Modern analytics modules help identify routes that bring revenue to the company and ones that do not. Due to the correct placement of scooters on the map, the income of your business can increase many times over. The E-scooter sharing franchise from RexSoft will help you with this.

Bogdan Misiurenko

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Scooter Rental Business Plan Template & Guidebook

Looking to get ahead in the world of scooter rental businesses? Whether you’re a startup or an established business, the #1 Scooter Rental Business Plan Template & Guidebook is here to give you the tools and strategies you need to succeed. From market analysis and financial planning to staffing, branding, and customer service strategies, this comprehensive guide provides entrepreneurs with the knowledge they need to create a thriving scooter rental business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Scooter Rental Business [11 Steps]

How to Write a Scooter Rental Business Plan in 7 Steps:

1. describe the purpose of your scooter rental business..

The first step to writing your business plan is to describe the purpose of your scooter rental business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a scooter rental business:

Our mission at [Company Name], LLC is to provide convenient, modern, and affordable transportation solutions to our local community and tourists by providing a range of well-maintained rental scooters that are available for short-term and long-term rental in a safe and secure environment. We strive to ensure customer satisfaction by providing exceptional customer service, high-quality scooters, and competitive pricing.

2. Products & Services Offered by Your Scooter Rental Business.

The next step is to outline your products and services for your scooter rental business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your scooter rental business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your scooter rental business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your scooter rental business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a scooter rental business?

To run a successful Scooter Rental business, you will need the following equipment and supplies:

• Scooters (gas or electric)
• Safety equipment (helmets, knee pads, elbow pads)
• Rental agreements
• Insurance policy for scooter rentals/leases
• Receipts/Invoices for customers
• Storage facility for the scooters
• Business licenses/permits from local authorities

5. Management & Organization of Your Scooter Rental Business.

The second part of your scooter rental business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your scooter rental business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Scooter Rental Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a scooter rental business varies based on many different variables, but below are a few different types of startup costs for a scooter rental business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your scooter rental business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your scooter rental business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your scooter rental business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Scooter Rental Business Plans:

Why do you need a business plan for a scooter rental business.

A business plan is an important tool for developing a successful scooter rental business. It can help you to outline the goals and objectives of your business, determine the required start-up costs, set pricing and marketing strategies, identify potential sources of funding, establish timelines for launching and managing the business, and much more. A well-thought-out business plan will help you make sure that your scooter rental business has the greatest chance of success.

Who should you ask for help with your scooter rental business plan?

When creating a business plan, it is important to seek assistance from professionals who understand the business and can help you create a well-structured plan. It is advisable to consult with a business consultant, accountant, lawyer or other professionals who specialize in small business management. Additionally, there are many online resources available to assist those wanting to start a business, such as guides for writing a business plan.

Can you write a scooter rental business plan yourself?

Yes, you can write a scooter rental business plan yourself. Writing a business plan can help you organize your ideas, determine the feasibility of your venture and create a roadmap for success. When writing a business plan for a scooter rental business, it’s important to research the competitive landscape, identify your target market and create a pricing strategy. Additionally, you should include an overview of potential costs and revenue, as well as detailed plans for the marketing and operations of your business.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Pullman, Wash., Will Spin Up E-Scooters, E-Bikes

The city will contract with san francisco-based micromobility firm spin for as many as 100 e-scooters and 50 e-bicycles. the devices are already available on the washington state university campus in pullman..

• Oct 25, 2022

Everything you need to know when starting an Electric Scooter Rental business

Rideshare platforms are one of the quickest growing sectors in the public transit space. Between bikes, scooters, and mopeds, the growth of rentals as a means to access personal electric vehicles (PEVs) has helped grow the industry as a whole. The largest of these rideshare programs is electric scooters. Starting in 2017, companies like Bird, Lime, and Spin took the first initiatives to start citywide fleets in major metropolitan areas Like San Francisco and Washington D.C.. These programs flooded the streets with access to micro-mobility and introduced millions of people to the innovations that are making this exploding form of transportation so popular. After half a decade of operations, some large city fleets have faded . Not being big enough markets for these west coast behemoths, other small and medium size cities have still yet to see the trend yet. If you have considered bringing electric scooter rentals to your city you are probably wondering how to start. This article, by Levy Electric Scooters , focuses on the first steps someone can take when looking to start a rental scooter fleet.

The three questions to address when considering starting an electric scooter rental Fleet are the following:

Where is the best place to start an electric scooter Fleet?

What are the best hardware and software solutions for electric scooter rentals?

What else is involved in running this sort of business?

The most common place to see scooter rentals are in large population cities. However, these fleets have gained more and more popularity in a variety of other places as well. College campuses, military bases, small and or tourist centric downtowns, beach towns, and apartment complexes are just a few that are common. An important factor to consider when choosing the right location for a rental fleet is the local laws. Every state has different regulations for these kinds of vehicles . In states where scooters are considered mopeds, they often need to be registered, their riders are required to be licensed, and safety features are strictly defined. In states where they are considered bicycles, restrictions center more on the age riders are required to wear a helmet and where they are allowed to ride or park. Lying somewhere in between are the myriad laws that govern the use of electric scooters that fall under their own classification.

Some states do not have clear definitions of e-scooters and almost all states leave the further definition of safety regulations up to local municipalities. The best way to know is to look into your city’s municipal ordinances. You can find some more information on how to do that here . In some circumstances, getting the city’s approval may just be the start. If you are looking to operate on a college campus, military base, or public park, you will also need permission directly from them.

What are the best hardware and software providers for electric scooter rentals?

What Types of Scooters are used for rental fleets?

The industry has evolved significantly over the past few years to build durable hardware made specifically for repeated rental use. While some of the larger companies have been developing their own rental vehicles like Bird's Bird Three and Lime's Gen 4 - most fleet operators that are not operating at that scale will choose to buy rental scooters from third party manufactures that specialize in vehicle production. Each of the models listed below supports internet connectivity and GPS which are essential for operating large scale rental fleets. For an in depth analysis of these options please see the Best Electric Scooters for Rental Fleets .

What software is used for electric scooter rental fleets?

Building a software platform from scratch is not a manageable task for most people who are looking to start a rental scooter business. Unless you are at the scale of someone like Bird / Lime, a better solution is often going to be finding a SaaS platform that will provide the front end and back end for a rental application and management dashboard.

White labeled solutions provide all of the backend tools and mobile apps (iOS & Android) required to quickly integrate with vehicles and get your rental fleet up and running with minimal engineering overhead. Most of these platforms handle everything from user registration, invoicing and payments, and backend dashboards to monitor and manage your fleet. As more companies have entered the market over the last 2 years providing specialized software for electric scooter fleets, we have an in depth analysis of popular platforms in the space here.

Levy Fleets main focus is rental fleets starting out with less than 50 scooters. Their program differs from competitors in that it offers tools far beyond just vehicles and software. Unlike most of the platforms listed above, partners with Levy do not need to seek their own liability insurance or pay for vehicle data plans separately. Partners can also rely on Levy’s live customer support and ongoing assistance with vehicles when it comes to sourcing parts and maintenance. They have a lower minimum fleet size, at only 4 and their pricing is comparable at 20% commission. Their fleet program is one price for one service that includes everything needed to run a rental business.

Keeping scooters charged is one of the largest parts of operating a rental fleet. Fleet managers are responsible for collecting uncharged scooters and changing/charging batteries when necessary. All electric scooters come with chargers. Operators will likely need a worker or multiple workers who can retrieve low battery scooters and plug them in to be charged. Most rental fleet software platforms will allow for features that take scooters offline if they are low on charge and direct admins to collect these vehicles. Some rental fleets have also offered incentives to users who leave their scooters charging when done or who bring low battery scooters to designated areas where the scooters can be more easily collected for charging.

When considering how to manage a fleet of charged, ready to use rentals, keep in mind that some scooters have features like the dual batteries or swappable battery packs which allow them to stay on the road longer without needing a charge. You may also want to consider options for docking stations to help reduce the number of times a worker will need to plug in a low battery scooter. See here for an overview of docking stations providers .

Customer service

Customer service is another aspect of operating rental fleets that is required every day scooters are operational. Most platforms will have short tutorials and FAQs to help customers get started. However, issues with payment processing, GPS, and mobile applications will affect ridership if they cannot be addressed. Having an extensive knowledge base to provide customers with self service tools is a great feature for customers willing to dig for an answer. Unfortunately, not everyone will be able to solve problems on their own. You should consider whether having a live chat is something you want available to customers of your rental fleet. Some companies, like Levy , will provide this for partners as part of their service, others will not.

Maintenance

Rental grade scooters are made durable to withstand daily usage. It is one of the reasons they are so expensive when compared to consumer grade scooters with similar specifications. The typical lifespan of a rental grade scooter is 18-24 months of regular usage. This can be increased with proper care. When scooters are mishandled, they can still be damaged. The most common repairs on scooters are for flat tires and aesthetic damage like plastic fenders and handlebar grips. These parts typically cost less than $50 and do not affect the operation of the scooter itself. With enough use, you can expect some scooters to need electrical components like motor controllers and LCD displays to be replaced as well. These parts can range from $50 - $150 or more depending on what needs to be fixed. Levy keeps spare parts for the scooters employed in our fleets available here , with discounted pricing available for our fleet partners.

Electric Scooter Fleet Insurance

One of the most expensive aspects of starting a scooter rental business is insurance. According to the Center for Disease Control, there is an overall scooter incident rate of 1.9 per 100,000 rides in the US. Most of these injuries are related to inexperienced riders, a lack of helmet use and/or riding under the influence. Most municipalities will require operators to have Commercial General Liability insurance in order to work within their borders. This does not cover damage or theft of the vehicles, but will cover the costs in the event a rider gets hurt or damages someone else’s property while using rental scooters. All cities will have different requirements and it is important to become aware of what the regulations are in your community. In general, most require $1 million - $2 million in coverage, but possibly up to $10 million depending on the location. These figures are the maximum amount paid out in any one claim. On average, scooter rental companies in America spend a minimum of $50,000 for $1 million in general liability coverage, even for a small fleet. Levy Fleets is the only rental partnership program which includes insurance coverage as part of their service.

Funding is a crucial part of any business. The cost of a rental scooter fleet is split between two components, the scooters and ongoing operational costs. If you are looking to start a rental fleet from scratch, there will also be an upfront cost for establishing an insurance policy and getting started with a mobile app or licensing agreement. Levy’s partnership program simplifies all this by including insurance, data, customer service, and our mobile app all into the same profit share agreement. That means that the only thing to purchase upfront is the scooters. A minimum order of 4 scooters will run just under $4500. Of course, partners are always welcome to start with more. Levy also offers financing through a 3rd party company called Klarna. They are integrated into our checkout system, so when you get to the final step of inputting your payment method you can select "Pay By Klarna" and it will route you to apply for monthly payment financing. If approved, the payment will be collected directly by Klarna financing, not Levy.

Payment / Fraud Risk Management

Payment and identity fraud is one of the largest risks fleet operators need to take into consideration. In most cases, there is only a few seconds between when a user completes signup via the app and when they unlock a scooter to rent. Letting fraudulent users register with invalid personal information or stolen credit cards means the entire asset could be at risk of theft.

There is a tradeoff between a frictionless sign up experience and additional fraud prevention processes that can slow down and hurt customer conversions. The additional operational resources needed to review IDs is usually too impractical to consider, especially with a distributed fleet. Platforms like Levy Fleets help automate this by using 3rd party datasets to validate a user’s provided information and payment method in real time before a vehicle can be unlocked.

Billing and Collections

In the case customers of your business rent and abandon the vehicle without paying, having a process and system in place to recoup these funds is imperative to running a profitable fleet. This could be the case when a customer uses a low credit limit card, or if they end up losing / damaging a scooter and cancel their card to avoid being held responsible for additional fees.

Collecting unpaid fees is a difficult situation that involves a strict legal process that must be followed, including sending physical letters and making the appropriate effort to contact the customer by phone before an account is sent to collections. Once an account is in collections, be prepared to have all the necessary trip and registration evidence to provide to credit bureaus in the case the charge is disputed.

Marketing (Google Local Search / App Store SEO)

While physical outdoor products like electric scooters have a certain degree of built-in advertising, an optimized online marketing funnel will be key to attracting new customers as well as retaining existing users. App store rankings, Google Search, Display marketing, and Email targeting are all fundamental aspects of making your fleet stand out in a competitive market. Digital discovery is the first step of getting users familiar with your service before converting them as customers for their first rental.

In conclusion

There is a lot that goes into starting a rental fleet. Once you have decided what you need for scooters and software, all the other factors - insurance, customer service, permitting, and financing just to name a few, come into focus. The most important thing to consider is who you will be working with. There are a lot of providers of scooters, software, and insurance, but there is only one that manages all three on your behalf. Levy's fleet partnership program is geared towards entrepreneurs who are looking to do more than just piece together a service that will work. Levy maintains a high level of cooperation with partners to build programs that work seamlessly from day 1 and that scale reliably to meet the full needs of your market. Please feel free to reach out to [email protected] with any questions about rental scooter fleets or interests in how to get started.

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