cover letter template for bcg

BCG Cover Letter: Our Step-by-Step Guide + Examples

Last Updated March, 2024

Former McKinsey and Bain recruiter

The most common question I was asked as a recruiter, and now as a recruiting coach, is “Do I need to write cover letters for my consulting applications?” This is usually followed up with “And do I need to tailor my cover letter for every firm?”

I think most people hope I’ll say no to both questions, as writing a cover letter can be pretty daunting, and tailoring it for every firm seems way too time-consuming to be worth the effort.

At My Consulting Offer, we’ve helped over 600 clients land offers with consulting firms. Our approach to how to write a great consulting cover letter has, for many, been a deciding factor in them landing interviews.

In this article, we’ll discuss:

What makes a great consulting cover letter.
How to tailor your consulting cover letter to what BCG is looking for – a step-by-step guide.
How BCG and other consulting firms review your cover letter.
A sample BCG cover letter that successfully landed an interview.
5 tips for writing a BCG cover letter.

Let’s get started!

What Makes a Great Consulting Cover Letter

The consulting cover letter works alongside your resume to show the firms you’re applying to that you have the potential to be a great consultant.

Think of it as a flashy introductory accessory to your resume that highlights your most impressive and unique qualities, and grabs the reader’s attention so they’ll be excited to read your resume.

However, it’s important to get it right.

A Strong Consulting Cover Letter: The Basics

As a recruiter, I saw way too many examples of applicants who had clearly not put any effort into their cover letter. Getting the basics right, such as ensuring the company name is correct, is essential (but not everyone gets that right).

On the flip side, I received cover letters from applicants who were perhaps a little too eager to stand out. Poetry and “love letters” were not uncommon but a little ill-judged. The urge to be distinctive should not outweigh your consideration of the audience. Professionalism and appropriateness are key.

The consulting cover letter not only needs to have the impact required to engage the reader, it also needs to show them that you’ve done your research and thought about how you’re a great fit for consulting, and for their particular firm. It must also show how you’ll bring value to the role through your experiences and appetite to learn relevant skills.

You definitely can’t send the same cover letter to every consulting firm you’re applying to and assume that you’ll be successful. You’ve got to show each and every firm that you’re worth an interview.

That’s a lot to think about, right? Don’t worry, we’ve got you covered.

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

A Strong Consulting Cover Letter: Stand Out from the Crowd

After you’ve got the basics right, you need to identify what the consulting firm you’re applying to is looking for. Consulting firms typically seek candidates with great problem-solving, analytical, creative thinking, communication, team working, and leadership skills.

So how can you include these in your cover letter while also tailoring it to an individual firm?

We recommend you focus on the firms’ values. These are how consulting firms distinguish themselves from other consulting firms.

You can easily find out what a firm’s values are by either typing “[firm name] values” into your search engine or by visiting the firm’s career page where they typically list these and provide detail on what they mean.

Now think about your own professional and personal experiences. Focus on experiences that you are proud of, received great feedback on, or demonstrate how you overcame a particularly tough challenge. Give some context of the situation, the actions you took, and the outcome that was reached, quantifying the results where possible. Try to ensure they include at least one of the consulting skills mentioned above.

Once you’ve outlined a few stories, you can then see how they might fit with the values of the firms you’re applying to. You may need to tweak some slightly, but you’ll probably find it pretty easy to link your stories to each firm’s values.

And you don’t necessarily need to address all of the values, particularly if a firm has more than four, as you don’t want your cover letter to be more than a page.

The additional benefit of approaching your cover letter in the way we recommend is that you don’t need to explain your “why” for each firm. It will be clear by how your experiences resonate with their specific values. This shows how you’re a great fit.

You can find out more about writing consulting cover letters by reading A Consulting Cover Letter that Lands Interviews: Our Complete Guide . For this article, we’re going to break it down by focusing on just one firm – BCG.

Tailor Your BCG Cover Letter to What BCG is Looking for

Step 1: Find out who to address your cover letter to at BCG.

It may differ between offices, depending on size, but you can usually find the key recruiting contact on the career page or by searching on LinkedIn. It may be a recruiter who handles recruiting for your university across regional offices for instance, or perhaps a recruiter who manages experienced professional recruiting for the office you’re applying to.

Addressing your cover letter to someone specific and relevant helps to show that you’ve done your research and that you care about the impression you’re making. Firms often display their key recruiting contacts on the careers pages of their websites. Alternatively, you could search LinkedIn for roles such as Talent Acquisition Manager, Recruiting Manager, or Senior Recruiter and then locate the relevant person who looks after either the stream you’re applying through (for instance, experienced professional, undergraduate) or the office they recruit for, which is usually detailed in their profile.

Step 2: Create your opening paragraph.

Keep it concise, ideally no more than four or five lines. Introduce yourself and express your interest in applying to BCG and the specific role you’re applying for, which will typically be Associate or Consultant but may be a more specialist role, for instance, within BCG Gamma. You may also want to write a short sentence on “ why consulting ” here. Talk about how your experiences resonate with their values and state specifically which ones.

You can find BCG’s values by Googling “BCG values” or by visiting their “ our people and culture ” page directly. This content gives you a really good feel for how having the right people and developing a unique culture is so important to BCG.

Scroll down to where they talk about the values driving their culture. There’s a great mini slideshow of their values and what they mean. Here’s a snapshot:

Integrity – as an expression of courage and accountability
Diversity – of thought, expertise, experience, and background
Respect for the individual – as their capacity for desire and personal growth
Clients come first – we measure our success by our clients’ success
The strategic perspective – enabling clients to deliver superior results in a sustainable manner
Value delivered – in the form of tangible, positive, and lasting change
Partnerships – a long-term view guides BCG’s relationships both internally and with clients
Expanding the art of the possible – because the goal is not simply to apply best practice but to invent it
Social impact – make the world a better place

These values are created to be meaningful and inspiring, representing what BCG stands for, and making you want to be a part of BCG’s unique culture.

BCG has more stated values than most other firms, but this can actually make it easier as you can select the ones that resonate most with your own values and the stories you’ve written. I’d recommend choosing three or four, depending on the length of your stories.

Step 3: Organize your stories for the greatest impact.

Once you’ve chosen your stories to meet the values you’ve selected, list your strongest first and the weakest in the middle (although it should still be strong). List your stories in bullet point format and use the value as a heading.

Step 4: End your cover letter by reiterating your interest in BCG and how you appreciate their consideration. And don’t forget to sign off. Electronic signatures are the norm these days, just don’t use a script font here as this can look too artificial.

In addition to this publicly available information about what BCG looks for in its candidates, my colleague Valentin has written an article with the insider perspective on what’s important to BCG . This includes drive, a tailored approach, and the BCG attitude. Check it out to make your BCG cover letter to be extra special.

How BCG & Other Consulting Firms Review Your Cover Letter

As a recruiter for seven years with McKinsey and then a recruiting manager for nearly five years with Bain, both in London, I’ve read tens of thousands of resumes and accompanying cover letters. London is one of the most coveted offices, so applications came in thick and fast during recruiting season and continued throughout the whole year.

I received cover letters from undergraduate students, postgraduate students, MBA students, and experienced professionals throughout my recruiting career, all eager to impress, but not always getting it right.

I had letters consisting of just a few lines that didn’t tell me anything about the person, and others that provided their life story across multiple pages. Some were addressed to another company, others had lots of spelling mistakes or poor grammar. I’ve read very entertaining letters (although perhaps not always appropriate) as well as letters that were lacking in any engaging content at all.

The ones that grabbed my attention in a good way, were those that were concise, clearly laid out, showed me that the applicant had done their research on the company I worked for, demonstrated their unique qualities, and told me how they would be a great fit for us.

To make it easier for recruiters who read hundreds of cover letters every year, follow these basic principles.

And to ensure your cover letter then stands out from the competition, I recommend you use My Consulting Offer’s approach. The more experienced a recruiter is, the easier it is for them to skim through cover letters, so you need to be able to impress them really quickly.

Successful BCG Cover Letter Samples

5 tips for writing a bcg cover letter that stands out.

Find out who at BCG will be reviewing your application and address your letter to them (and their team).
Research BCG’s values and select the 3 or 4 that resonate with you and your experiences.
Create or adapt your stories to fit the values you’ve chosen, focusing on specifics and structuring them so that they include the context, challenge, actions you took, and the results you reached.
Ensure you’re also demonstrating relevant skills in your stories such as problem-solving, leadership, and communication.
Get the basics right. Ensure you’re referring to BCG in your letter throughout, keep it to one page, use bullet points for ease of reading, and check for spelling and grammar errors.

In this article, we’ve covered:

What a consulting cover letter looks like
A step-by-step guide to how to tailor your cover letter to BCG
How recruiters at consulting firms review cover letters
A sample cover letters that landed our client an interview with BCG
Our top 5 tips for writing a successful BCG cover letter

Still have questions?

If you have more questions about the Boston Consulting Group cover letter, leave them in the comments below. One of My Consulting Offer’s recruiters will answer them.

Other people looking for advice on BCG cover letters found the following pages helpful:

Consulting Cover Letters
Consulting Resumes
Consulting Networking
BCG Recruiting
BCG Case Interview

Help With Your Consulting Application

Thanks for turning to My Consulting Offer for advice on case study interview prep. My Consulting Offer has helped 89.6% of the people we’ve worked with get a job in management consulting. We want you to be successful in your consulting interviews too. For example, here is how Afrah Arif was able to get her offer at Deloitte .

3 Things Consulting Firms Actually Look for in Your Application

We are sharing our powerful strategies to get your foot in the door, even if you have a low GPA, have little to no business experience, or study a non-business-related major.

No thanks, I don't want free strategies to get into consulting.

We are excited to invite you to the online event., where should we send you the calendar invite and login information.

Consulting cover letter guide (for McKinsey, BCG, Bain, etc.)

Today we’re going to explain everything you need to know about writing consulting cover letters.

We’ll start by reviewing an example cover letter that got interview invitations from ALL the MBB firms (McKinsey, BCG, and Bain).

And then we’ll explain exactly how you should write your own cover letter to land consulting interviews. Here’s a full list of the topics in this guide:

Example cover letter

How to write your consulting cover letter

Consulting cover letter tips.

The skills consulting firms look for

Consulting cover letter screening process

Get help with your cover letter

Let’s get to it!

Click here for a consulting letter/resume review with an ex-MBB consultant

Example cover letter (which got interviews at mckinsey, bcg, and bain).

Below is an anonymised cover letter from a candidate who got interviews at McKinsey, BCG and Bain. So you can trust that this template works.

The image here highlights the different sections of the cover letter, but we’ll dive deeper into the text later, and you can also get a downloadable copy below.

Free download of the consulting cover letter example, here.

In the next section, we’ll go step-by-step through each part of the cover letter and explain how to go about writing it. But before we dive in, please note the following points about the above template:

A lot of people use this template. Get inspiration from it, but every sentence in your letter should be written from scratch.
This cover letter might sound impressive. It's one of the best ones we’ve seen. But even if you have not achieved as much as this person, you can still get an interview.

With that said, let’s dig into the cover letter writing process!

As a starting point, this video provides a nice overview of the full writing process for a consulting cover letter.

Now let’s break things down further.

1. Introduction

Example - Introduction

Mary Taylor - [email protected]

DD / MM / YYYY

Dear Sir / Madam,

I would like to apply for an Associate position at McKinsey in London.

This section is a formality. It should simply state the following information:

Your name and email address. You can replace your email address with a postal address although those are not commonly used anymore.
The date on which you are sending your letter
The position, company, and office to which you are applying

Keep it short and sweet.

2. Why you?

Example - Why you?

I started working as an Analyst at Big Finance in New York in September 2020 and was quickly promoted to Associate in a year and a half instead of the average four years. While at Big Finance, I advised a broad range of clients who constantly gave me positive feedback and regularly asked to work with me again. Before joining Big Finance, I graduated as the top student of my MEng in Chemical Engineering at Prestigious University in the UK. While studying, I received two competitive scholarships and awards. In addition, I developed my leadership skills as the President of the Prestigious University Consulting Club. High energy was essential to lead a team of 5 managing the club and growing the number of members by 20%.

This is your "GOLD MEDALS" section. It is the first section of your cover letter and therefore the most important one.

It should state the TOP 3 achievements of your life to date that are relevant to consulting. These achievements should be as unique and as memorable as possible. When your reviewer reads them they should think "Wow, that's impressive. I want to know more about this person."

To write this section you need to step back and ask yourself "What are the most impressive things I've done with my life so far?" This is not an easy question to answer.

In our experience discussing this with a close friend can help. It's sometimes easier for them to quickly point out the impressive things you have done as they are an external observer.

In addition, notice how achievements are QUANTIFIED in the example above. Saying you have been promoted "in a year and a half instead of the average four years" is much more powerful than saying you have been promoted "quickly." You should quantify your achievements whenever possible.

This section is your chance to grab the reader's attention. If there's nothing impressive in it, they will stop reading and just scan the paragraphs. So don't miss your opportunity!

3. Why consulting?

Example - Why consulting?

There are several reasons why I want to pursue a consulting career. To start with, I know I will enjoy being a strategy consultant because I have already worked in a strategy team in the past. This was in summer 2019 when I was a Strategy Intern at Big Grocery Retailer in London. In addition, I think consulting is a unique opportunity to comprehensively learn about business management by working on a variety of company situations. Over the past two years, I have started building my business skills while advising clients on financial matters at Big Finance. I now look forward to learning more about companies’ management at McKinsey. Finally, I want to work in consulting because I truly enjoy interacting with clients. Throughout my work experiences I have built a successful track record of developing and maintaining relationships with clients including, for instance, the senior strategy team at Big Grocery Retailer.

Once you have convinced your reviewer that you have impressive achievements under your belt they'll be thinking: "Ok, this person is impressive. But do they REALLY want to be a consultant? Or are they just applying because they're not sure what to do with their career."

The third section of your letter should therefore answer the "Why consulting?" question . But here is the thing about this question: There are some reasons to go into consulting that you should tell your reviewer about. And some reasons that you should really keep to yourself.

For instance, one of the mistakes candidates commonly make in their cover letter is to write something along the lines of "I'd like to spend 2 or 3 years in consulting to learn more about business in general and then decide what I want to do." This is a HUGE mistake.

Consulting firms want to hire FUTURE PARTNERS. Not employees who will stay for a couple of years. You can watch the video below for more details about this.

The best approach for your "Why consulting?" section is to write about past experiences that really show you know what you are getting into. The perfect situation is if you have done an internship in consulting or in corporate strategy and have enjoyed it. If that's the case, this is the perfect section to write about it.

But even if you haven't done related internships, there are plenty of angles you can use to connect your past experiences to what you will do as a consultant. For instance:

You might have enjoyed working with clients when you were in M&A or in Sales
You might have enjoyed structuring and solving tough problems as an engineer

You should use these experiences to say that "working with clients" or "solving tough problems" is something you KNOW you enjoy doing; and you look forward to spending more time doing this as a consultant.

When they read this section, your reviewer should think: "Ok, this person is impressive AND they know what they are getting into."

4. Why McKinsey / BCG / Bain / Other?

Example - Why McKinsey?

McKinsey appeals to me for three reasons. To start with, the different people from the company I have met and worked with all told me they had truly enjoyed their time there. For the past two years, I have worked for Michael Smith, a former Engagement Manager from the London office, who now works for Big Finance. Additionally, I regularly read McKinsey’s reports on financial services and think the insights delivered by Sarah James and others in the Finance practice are truly superior to that of other consultancies. By joining McKinsey, I therefore think I would have an opportunity to work with and learn from the best consultants in the industry. Finally, the fact that McKinsey was selected by Finance Supercorp to shape its digital strategy also played an important role in my decision to apply. This was a first-of-its-kind contract in finance and it shows that while at McKinsey I could get the opportunity to work on truly unique projects.

If you have managed to convince your reviewer that you have an impressive background and that you really want to be a consultant, you have a VERY HIGH chance of getting an interview.

The only question that's left for you to answer is: " Why McKinsey / Why BCG? / Why Bain? "

Top consulting firms have a lot in common. In most regions, they cover the same industries and work for similar clients. They also pay similar salaries, and the career path is more or less the same from firm to firm. So what should you write about in this section?

In our experience, the most efficient way to set yourself apart in this section is to write about three specific elements:

When you write "I've met with Michael Smith," or "I've read report X," or "I've heard about project Y," you are making an argument that's SPECIFIC enough for your reviewer to think: "Ok they've done their homework."

If you stay too GENERIC, your argument will be much less credible. For instance, writing something like "While at McKinsey, I'll be exposed to a broad range of industries which I'm excited about" is a weak argument because you could swap McKinsey for BCG or Bain in that sentence.

In fact, this is the ultimate test. If you can swap McKinsey with another name in your "Why McKinsey?" section you are not being specific enough. You need to work on your paragraph again and mention SPECIFIC people, reports, or projects that you find interesting.

5. Conclusion

Example - Conclusion

For all these reasons, I am very enthusiastic about the chance to work at McKinsey. I am available for an interview at any time and look forward to hearing from you.

Yours faithfully,

Mary Taylor

The last section of the cover letter is a formality again. It should include the following elements:

A sentence or two saying that you are enthusiastic and available for interviews at any time
Your final signature

So how do you make it easy for your reviewer to put your cover letter on the "Accept" pile? We have put together the 10 tips below to make sure you can achieve this and avoid common mistakes.

Tip #1 Don't use a template letter

Writing cover letters is painful. But trust us, reading hundreds of them can be at least as painful. That's why you should make every effort to make your letter interesting and genuine.

It's ok to get inspiration from templates such as the one we provide in this guide. But every sentence in your letter should be written from scratch.

Tip #2 Keep it to one page

One of the unwritten rules of consulting cover letters is that they should not be longer than one page. The trick to achieve this is to only select the MOST RELEVANT experiences from your resume and to summarise them.

The points you decide to highlight should clearly demonstrate that you would make a great consultant.

Tip #3 Standard format and font

It's tempting to use an eye-catching font and format. But that's actually a bad idea. You only risk your interviewer thinking: "I've never seen this font, it looks really weird. Who is this person?" Your cover letter should stand out because of its content, NOT because of its format.

Tip #4 Not the time to be shy

Your cover letter is not the time to be shy. If you went to Harvard and have three Olympic medals, now is the time to say it! Most of us don't, and that's fine. But the point is that you should really push yourself to bring your most impressive accomplishments forward.

Tip #5 Network, network, network

This might sound surprising, but a big part of the cover letter is how much networking you have done . Having networked with people from the firm you are applying for pays dividends for multiple reasons.

First, they might recommend you to the HR team. But most importantly, these people will give you insight into what makes their firm UNIQUE. Then you can quote what you've heard in your cover letter (and name drop the person you heard it from) to show that you really understand the firm you are applying for.

Tip #6 Read, read, read

Unfortunately, networking is not always easy or possible. In these cases, your second best option is to read as much as you can on the firms you are applying for. You should read about the firm's projects, reports, and partners and find pieces of information you are really interested in.

For instance, if you did your master thesis on electric vehicles, try to find who works in this area at the firm and what they have to say about it. And then mention what you have found in your cover letter.

Tip #7 One letter per firm

One question we often get is: "Should I write one letter per firm?" The answer is YES. But it's not as hard as it might sound.

Every cover letter needs to answer three questions: Why you? Why consulting? And why this firm? The only paragraph you will need to change in every letter is the one about "Why this firm?" For each firm, you will have to do the networking and reading mentioned above.

Tip #8 Start writing early

Writing an outstanding cover letter is VERY HARD. Most candidates underestimate how much time it takes and start this process too late. You'll need to take a step back and reflect on everything you have done to date to highlight your most relevant experiences.

This takes multiple iterations. Start early.

Tip #9 Get feedback

In our experience, great candidates all look for feedback and iterate on their cover letter until it's truly as good as it can get. It's a lot of work, but it's worth it.

It’s best to get feedback from peers or consultants. These people will be able to point out which parts of your letter they don't get or don't find impactful enough. If you’d like to have an expert review your cover letter, check out our team of ex-consultant coaches .

Tip #10 Proofread multiple times

Finally, you should check and double check your letter for typos and grammar mistakes - multiple times. A cover letter is (not so secretly) a writing test and you should really treat it like one.

What consulting firms look for

To get multiple interviews at top consulting firms , it’s extremely important to understand what those firms are actually looking for.

The good news is that most of the leading consultancies are looking for basically the same skills.

To illustrate this point, here’s what McKinsey and Bain say that they’re looking for in candidates, along with our own translation of what they mean:

There are also a few unofficial items that consulting firms will look for on your resume, and you can read about those in our consulting resume guide .

Next, let’s talk about the typical cover letter screening process.

Screening process

Now let's talk about HOW your cover letter will be handled once you send it. Here's how it works.

Your application will be sent to a JUNIOR CONSULTANT who recently graduated from your University. They will score your documents based on a grid provided by the HR team.

Consultants usually have to score 200 to 400 applications in about 2 weeks. And this is sometimes on TOP of their normal project. It's not uncommon for them to leave the job to the last minute and to have to do it on a Friday night just before the deadline.

Why is this important? The point we are trying to make is your application is part of 100 other applications. And the person who will review it will be tired by the time they get to your cover letter. If they don't understand something, they won't Google it. It's your job to make their job easy.

Why consultancies ask for a cover letter

There are two main reasons why consulting firms ask for cover letters.

First, partners bill several thousand dollars per day to their clients. The opportunity cost of interviewing you is HUGE for the firm. Put yourself in the shoes of a consultancy for a second. What are the top 3 questions you want to answer before investing money in interviewing a candidate?

Have they demonstrated the skills needed to be a consultant?
Do they know what consulting is and what they are getting into?
Are they genuinely interested in working for our firm?

If you don't answer these three questions in a structured and impactful way, your chances of getting past the screening process are very low. This is why every cover letter should be structured as follows:

Why consulting?
Why this firm?

The second reason consulting firms ask for a cover letter is to test your writing skills. Consultants write all the time: emails, PowerPoints, Word documents, etc. They spend about 50% of their day writing. And a lot of the time their job is to summarise very large quantities of information in a succinct way.

This is exactly what you have to do in your cover letter. You have to a) look back on all your past experiences, b) select the relevant experiences to convince the reviewer that you are the right person for the job and c) summarise all these experiences in a way that's easy to read and digest.

Cover letters are a disguised writing test. Candidates who end up getting invited for interviews recognise this early on. Making a good impression on paper is way harder than making a good impression in person.

Are many candidates ready to invest HOURS in writing the perfect cover letter? No. That's the whole point. That's how you can set yourself apart. If you spend enough time making sure that your letter is as impactful as it can be, you stand very high chances of getting invited for interviews.

Another reason that it can help to have a cover letter is to explain anything on your resume that may look unusual to a reviewer, such as a time gap or a non-traditional background for consulting.

Whatever your unique situation is, if you’re not confident in how your cover letter looks today, then we can help you.

Get an Ex-MBB consultant to review your cover letter

The guide above, in addition to our guide on consulting resumes , should go a long way in helping you craft documents that will get you interviews.

But if you still feel you need additional help, we have a team of ex-MBB recruiters and interviewers who would be happy to provide feedback on your cover letter.

You’ll get feedback on how to immediately improve your cover letter, including what experience to focus on, how to optimise your phrasing, formatting, etc.

Start by browsing profiles for available coaches.

Interview coach and candidate conduct a video call

BCG Cover Letter

Written by . Posted in Cover Letter

Boston Consulting Group (BCG) has been recognized as one of the most prominent consulting firms in the world. Its prestige places it, along with McKinsey and Bain, in what’s known as the “Big Three” of the industry. Currently it has approximately 78 offices located in 43 countries across the world.

The firm recruits exceptional graduates and working professionals to join their team. They visit colleges and universities to find passionate individuals who are capable of developing recommendations after thoroughly analyzing a business case. Recruiters employ various tools for screening applicants, but the first document they check is your BCG cover letter .

If you’re in the process of crafting an impressive cover letter, here are some pointers to follow:

Research and Network

In order to write a letter that creates value to BCG, research the firm and network with people who are or were connected with the firm. The information you learn from the firm’s website, books, magazines, and employees will guide you in finalizing the content of your letter. A letter will only pique the interest of the recruiter if it’s customized to the company’s direction, goals. and needs.

Think of a Structure

Before you turn on your computer and start typing, think about how you will structure your BCG cover letter. To simplify things, follow this outline:

A cover letter must only contain relevant information. Remember, BCG receives numerous applications each year. Recruiters only have a short time to review your document so it must expertly convey your qualifications.

Mentioning the name of a key person in the management consulting firm or industry can make your cover letter unique. However, when you do this, explain how your encounter with the consultant has convinced you to pursue a career at BCG. Were you motivated by his or her description of the company’s culture and goals? Are you interested in the challenging working environment? Recruiters are interested in this type of information.

Explain Issues

If your work history listed on your resume has noticeable gaps, or if you are shifting careers, you should explain these issues in your BCG cover letter. Recruiters might question why you stopped working for a couple of years or why you decided to leave sales and pursue a career in management consulting. Your explanation will help recruiters understand where you came from and how you can contribute to their goals. Everything must be clear from the beginning; otherwise, you could be instantly rejected for the opening.

Proofread Your Letter

Review your cover letter a few times before you send it to BCG. Make sure the content is relevant, interesting, and substantial. Furthermore, it must be free from spelling, grammatical, and punctuation errors. Mistakes give recruiters the impression that you are not meticulous with details and/or you have poor communication skills. If you want objective feedback about your BCG cover letter, ask a friend for help or contact an expert.

You’ll need a well-crafted job application whether you’re seeking for a position as a teacher, engineer, or receptionist. The cover letter is a very useful document for this. You’ll have a far better chance of finding your dream job if you include a professional cover letter with your CV.

BCG Cover Letter: 4 Templates and Email

We are extremely careful about providing our readers with the content they need. These samples of BCG cover letters will surely help you. Make sure to insert your personal details at the required places.

Letter Template: 1

Table of Contents

BCG Cover Letter

[ your name]

[ your address]

[ your contact information]

[ recipient’s name]

[ recipient’s address]

[ recipient’s contact information]

Dear Sir/Madam,

Recently, I have seen the information for the requirement for the post of [mention the position] in BCG on their website which is [mention the URL] on [mention the date]. I desire to work in this reputed company like BCG and find the requirements posted on the website is absolutely matching my educational background and experience.

I am interested to work with the team of BCG as I have seen them taking a different approach to every problem. Instead of fixing the issue in the current framework, they would rather look in to the problem from the starting level and resolving it from start to finish. I am very much interested to delve in to deeper analysis in to the career as a [mention the position] and therefore I would like to apply for it at BCG.

BCG as we know is highly recognized at a global level and well reputed firm and committed to serve with high quality standards. I am confident that I would be able to deliver the best with the support of my excellent educational background and quality experience. I had done my graduation in [mention the subject] from the university of [mention the university name] in the year [mention the year]. It had been [mention the time period] years of program.

I had also done short term computer course from the well known institute of [mention the computer institute]. Over there, I got the opportunity to learn the latest software program like [mention the software program]. With the help of these software programs, I am very capable of designing projects for industrial activities.

Regarding my professional experience, I have overall [mention the experience period] years. Initially, I had been appointed as an intern and I got the opportunity to work with excellent performers of [mention the company name].

I deserve to work in BCG in the post of [mention the position] and therefore I would request you to call me for the interview. I will be able to explain further in a better way about my skills and academic background and justify my employment with you. Kindly give me a call at my contact number which is [mention the contact number] for further discussion.

I would be waiting for your response.

Thanking you,

Yours Faithfully,

[Mention your name]

Download Template : ( pdf, docs, ODT, RTF, txt, HTML, Epub, Etc )

Letter Template: 2

It will be a great opportunity for career growth for me when I would be joining the BCG consulting group. I got the encouragement to apply for the post of [mention the position] as I the requirement for it on the website of [mention the website]. In fact, it is continuously posting the information of this vacant post not only on the website but also in the journal of [mention the newspaper] dated on [mention the date].

I am quite thrilled and excited to see the advertisement as I find it matches my educational background and experience in the field of [mention the field].

I am very much aware of the fact that BCG Consulting Group is a reputed firm and recognized all over the world due to its excellent business networks. It is one of the Big trees of the industry and it has 73 offices in 43 countries of the world.

As I know that staff members of the BCG consulting group are highly qualified and well-skilled to contribute in the industry. I would prefer to work with this team who is specialized in resolving the tasks from the grass-root level.

With my in-depth researching ability, and excellent communication and leadership skills, I will definitely qualify for the post of [mention the position] at BCG Consulting Group. I am highly suitable for the post as I am a graduate of [mention the university name] .

I had been a topper in my college as I had scored above [mention the percentage]. After that, I did join [mention the previous company name] in the position of [mention the position]. I had worked for a period of [mention the time period] years. Over there, I was performing the tasks of [mention the activities].

I do believe that with my qualification and experience as mentioned above, I do stand as a deserving candidate for the post of [mention the position]. For further details, you can get in touch with me on my contact number which is [contact number].

Thanking You,

Yours Sincerely,

Letter Template: 3

Currently, I am pursuing my master’s program in [mention the subject] at the University of [Mention the university] and an advertisement for the requirement of the management consultant at BCG Consulting Group has actually struck my interest.

I had seen this advertisement on the website of [mention the website] of BCG Consulting Group on [mention date] and found it quite promising for my career. I would love to grow in this industry if I get the opportunity to grow over here.

BCG Consulting Group is known to recruit candidates who had been bright students in their academic careers and brilliantly performing in their respective fields. I find myself among the brilliant performers and excellent students. I would like to inform you as to why am I very much suitable for the post of management consultant in BCG Consultant Group.

I would like to inform you that I have been working as an intern in [mention the previous company] for a period of [mention the time period] months. Due to excellent performance, I have been absorbed in the team of [mention the name of supervisor] as a junior management consultant.

I was responsible for interviewing staff members of the client, assisting my supervisor in preparing the presentations, and arranging meetings with the leaders of different industries. Over there, I had been appreciated for my contribution with my effective communication and leadership skills.

I had been awarded as the best employee of the year in the company last year. I would like to invest my efforts over here along with the team of BCG Consulting Group who are actually specialized in providing quality solutions by working from start to finish.

I had done graduation in [mention the subject] from the University of [mention the university] and a 6 months diploma course in [mention diploma course] from the Institute of [mention the institute name].

I am confident that with my experience of [mention the experience period] years and academic background, I will be able to do justice to the job as a management consultant in your reputed company.

Kindly contact me on [mention the contact number] or send me an email to [mention email id] to know further about my interest to work as a management consultant in BCG Consulting Group.

Yours faithfully

Letter Template: 4

[recipient’s contact information]

Dear Sir/Madam,

I am writing this letter to inform you that job posting for the post of [mention the position] in BCG Consulting Group on its website and also the [mention the job portal name] has attracted me and inspired me to apply for it. I find myself perfectly eligible for this post.

The reason for choosing BCG Consulting Group over any other company for my career growth is due to its unique way of resolving problems. The team of BCG Consulting Group is always focusing on resolving problems from the grass-root level.

The work culture has deeply impacted me and I want to grow in this professional environment with my skills. It will be an intellectual pursuit for me by working in the position of [mention the position].

I have taken the decision to apply at BCG Consulting Group because of its global presence in 43 countries and its commitment to providing high-quality services.

I am very much confident that my educational qualifications and industrial experience of [mention the experience period] is perfect for the challenges faced by BCG Consulting Group in the various segments of the business. I do have the potency to tackle the issues with my analytical and reasoning skills. I am capable of collaborating with the members of the organization and also with the clients of the other industries.

I know how to handle a team of 50 people and provide them with appropriate training for increasing the productivity of the company and boosting the career growth of every employee. I have worked with sincerity, honesty, and following the quality standards of [mention the previous company name] and achieved 100% client satisfaction in the last [mention the experience period] years.

I have earned a bachelor’s degree in [mention stream] with a specialization in [mention the subject] from the University of [mention the university name]. If I am hired by BCG Consulting Group then I commit to doing best. As I am keen to apply for the post of [mention the position], kindly give me a call on [mention the contact number] or send me an email to [mention email id]. Thank you for your time and consideration.

Yours Faithfully

{Mention your name]

What Is a Consulting Cover Letter?

A consulting cover letter is an adjacent document with your consulting resume that helps you introduce your skills and accomplishments to the hiring managers.

It’s an essential part of your application, especially for big three consulting firms, because it’s easy for recruiters to quickly sort bad candidates based on the quality of a cover letter, lack of attention to detail, etc.

However, if done correctly, consulting cover letters is an excellent way to stand out from the crowd and get yourself a job interview.

You don’t have enough space to elaborate on your experiences on a resume. But with a cover letter, you can expand on your experiences and explain the reasons for some potential red flags on your resume.

Why do you have a job gap? Why do you have a low GPA? You can explain the reasons for that in the cover letter.

In short, your consulting cover letter is the deciding factor for getting a job in a big consulting company.

What Recruiters Look for in a Consulting Cover Letter?

The recruiters look for a candidate who has excellent communication and leadership skills. They look into the applicant's skills and experience to understand if they have the qualities to become a successful consultant.

Recruiters look for mainly four aspects from a consultant cover letter. These are:

Does the candidate have the relevant skills and experience required for the job?
Does the candidate have a clear idea of what the company does?
Is the candidate interested in working with the company?
Does the candidate have excellent communication skills?

If you want to create an outstanding consulting cover letter, you need to address all four points in your letter.

How to Structure a Management Consulting Cover Letter?

A perfect management consulting cover letter must have six distinct elements.

Opening Paragraph
Closing Paragraph
Your Signature

Consulting Cover Letter: Header

This is a mandatory part of any professional letter. The header section must include

Candidate’s name
Phone Number
Your Location

Even if your resume has all this information, you need to add these to your cover letter.

Salutation is an essential part of the consulting cover letter. Never start your cover letter with “To whom it may concern.” It will not get you the job.

Instead, find out who is the recruiter or hiring manager and address the cover letter directly to them.

If you don’t identify who the hiring manager is, you can address the letter to the recruitment team. For example:

Dear members of the BCG Recruitment Team, To Bain Recruitment Team,

Consulting Cover Letter: Opening Paragraph

The first sentence of your consulting cover letter is the perfect opportunity to hook the reader’s attention. And the second sentence should state the role you are applying for and how you learned about the position. The third sentence should describe why you are interested in the company you are applying for.

Do some initial research and craft a personalized and customized opening paragraph for the Consulting cover letter. If you can do that, you will improve your chance of getting shortlisted by 1000%.

Here is an example of the Opening Paragraph of a consulting cover letter:

I am a 4+ years experienced digital marketing professional working with top SaaS brands to help them generate $100M in sales year on year. I’m highly pleased to apply for the Associate Consultant position at McKinsey. I appreciate McKinsey’s leadership and sales practices to provide an outstanding experience to clients.

Consulting Cover Letter - Body

The consulting cover letter body part should explain your key accomplishments, experience, and why you are a good fit for the firm.

Don’t write a generic consulting cover letter body. Research the consulting firm, go to their website and understand the qualities they are looking for. After that, you can start creating the body of the consulting cover letter.

Below is a consulting cover letter example of the body paragraph:

Consulting Cover Letter- Closing Paragraph

The closing paragraph is where you place the call to action to encourage the recruiters to take action. It must be short and to the point.

Here’s an example of the Closing Paragraph of Consulting Cover Letter:

Consulting Cover Letter - Ending Signature

This is a formality for any type of professional letter. There are different types of closing signatures. Such as:

Thanking You Thanks and Regards Best Regards Sincerely Thank You

How to Write an Effective Consulting Cover Letter - Formatting

It’s not enough to have great content for the consulting cover letter; You need to format it professionally to get the most out of it.

Here are some formatting tips to help you create the consulting cover letter:

Keep it Under 1 Page:

The consulting cover letter should not be more than one page. Recruiters don’t have much time to give to one single candidate. And in this time, if you create a 2-page cover letter, the maximum chance is that recruiters will ignore your application.

Use 1-inch Margin:

A 1-inch margin is standard for any professional cover letter. A margin of less than 1 inch makes your cover letter look cramped. A 1-inch margin ensures enough whitespace to make the letter easily readable.

Use Professional Font:

Always use a professional font in the consulting cover letter. Some professional fonts are:

Times New Roman

Also, ensure to keep the font size to 12 points. It makes the cover letter very easy to read.

Save the Cover Letter in PDF

Make sure to submit the cover letter in PDF format. It ensures that your cover letter format is intact, no matter who views it.

10 Tips for Writing a Consulting Cover Letter

Writing a solid consulting cover letter allows you to present your candidacy to the hiring managers. Here is a list of tips for writing a stellar consulting cover letter.

1. Research the Company Requirements

Interviewing candidates is expensive; it takes time and money to get excellent people on board.

So, the company also wants to ensure that the candidate they are interviewing is interested in the job.

Therefore, consulting firms look for signs that:

You’ve researched the company
You have a proper motivation or reason for entering into consulting
You have a good answer to why you’re the right fit for the company
You have impeccable speaking and writing skills

Use your cover letter to showcase that you have all the signs that a consulting firm looks for in a candidate. This will set you apart from the rest of the candidates.

2. Link Cover Letter To Resume

Your cover letter should complement your resume and strengthen your candidacy.

Start the cover letter with unique experiences and skills to hook the recruiter’s interests.

In resumes, there is less space to explain anything to the recruiter. You can complement it by going into detail about your achievements and skills in the cover letter.

Here are some points consulting firms look for in a consulting cover letter:

Big brand name: If you are from a reputed university or worked with reputed brands
Good Academic Performance: 3.5+ GPA
Leadership experience and good communication skills
Excellent Analytical Skills
The ratio of your accomplishments and career year: the more experience you have, the more accomplishments you should get

3. Don’t Use a Standard Cover Letter Template

Writing a cover letter is difficult. It takes a lot of contemplating and self-reflection to make it right. You have to edit and rewrite the cover letter multiple times to make it interesting.

Some candidates try to use standardized cover letter templates to avoid the pain of writing a cover letter.

This is a big mistake, mainly if you apply to prestigious consulting firms. The recruiters in these organizations are experienced in identifying a standard cover letter.

Don’t write a consulting cover letter for the sake of it. Write the cover letter to make each sentence count and help you get closer to your dream job.

4. Use Evidence-based Storytelling

Everyone loves a good story. And in your cover letter as well, you should tell the story of your experience, don’t list down your skills and accomplishments without any context.

Demonstrate how various experiences have given you certain skills that nobody has.

For example, instead of saying you have led marketing campaigns in your past organizations, you can say that You’ve managed a marketing budget of $50,000 and coordinated with the content team to launch two successful campaigns and generated $5mn sales.

This is evidence-based storytelling, and this gives more context to the recruiter about your experience and helps them evaluate your skills.

5. Avoid Repeating Things on Your Cover Letter

Your cover letter and resume go hand in hand — they should complement each other, but they should not be the same.

You can reference elements of your resume but focus on aspects that aren't covered very well there or put a different spin on things, so it's still interesting for them to read about it again.

6. Pick Your Best Stories And Accomplishments

A cover letter is an opportunity to tell great stories from your work experience that are relevant to the consulting firm you're applying to.

If you have accomplishments, such as helping previous employers save money or increase profits, put these front and center where hiring managers won't miss them. Don't just list your skills — explain how they helped your previous employers meet their goals.

However, make sure to include only 2-3 such stories. And keep them short and crisp. Nobody has the time to read through a 2-page cover letter.

7. Quantify Your Results and Impact

Consulting firms want to know that you have the potential to deliver results for their clients — so make sure you mention how much impact or value you've created in past jobs or internships. For example: "I helped ABC Company reduce its customer service costs by 20%." Or: "I generated $100K in annual savings for XYZ Company through process improvement initiatives."

8. Keep Your Cover Letter Crisp

Many consulting firms get hundreds, if not thousands, of applications for each job opening. It's important to keep your cover letter as brief as possible so that recruiters don't lose interest.

Keep your cover letter to a maximum of one page. The most successful cover letters have three identifiable sections: who you are, why you are applying and why the firm should hire you. This can be covered in three paragraphs or about 300 words.

9. Namedrop Employees You Have Talked to

If there is someone at the firm who referred you or whom you have spoken to about this position, mention them by name in your cover letter, preferably in the first paragraph. This will help the reader to associate your application with that particular employee. It will also help if that person has put in a good word for you!

10. Double-check You're Addressing The Cover Letter Properly

Address the right firm. Take the time to research the firm and make sure your cover letter is addressed to the right person.

Most firms will have information on their websites about who is in charge of recruiting.

The more personal you can make the cover letter, the better for you.

Failing to address your cover letter correctly may be discarded without even being read.

Here’s a Management Consulting Cover Letter Sample For Your Reference:

Frequently asked questions:, do all consulting firms require cover letter.

Most consulting firms keep cover letters as an optional document. However, you must add your cover letter with your resume to distinguish yourself from other candidates. Writing a unique cover letter can help you stand out from the crowd.

What if The Cover Letters are Optional?

Consulting firms like McKinsey and BCG have made their cover letters optional.

It certainly helps the candidates with strong resumes to get out of the hassle of creating a cover letter. However, if you have some red flags on your resume, such as a low GPA or an employment gap, you should write a cover letter to explain these potential red flags to the recruiters and increase your chances of getting hired.

Key Takeaways

Writing a consulting cover letter doesn’t have to be complicated. Just remember the following tips:

Write a proper cover letter header and ensure that you are not making any mistakes in your contact information
Always start the cover letter with a proper and professional salutation
The first paragraph of the consulting cover letter should hook the recruiter to read the whole cover letter
In the second paragraph, explain your experiences and show why you are the perfect candidate for the job
Always end the consulting cover letter with a call to action

If you want to create a consulting cover letter, go to the Hiration Cover Letter Builder tool and pick from 20+ consulting cover letter templates to make an excellent one for yourself.

If you have further questions, reach out to us at [email protected] , and we will be happy to help you out.

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4 ways to start your McKinsey cover letter, according to recruiters and a former McKinsey manager

A consulting job at McKinsey is hard to get but comes with a salary that can reach the high six figures.
Your cover letter is key to getting your foot in the door, recruiters and a former McKinsey manager said.
They recommended demonstrating problem-solving skills and leadership abilities, and keeping your letter short.

McKinsey and Company is tough to break into but well worth the effort when it comes to salary. Partner salaries average more than $800,000 in total pay, according to job-review site Glassdoor.

One of your first chances to prove your value to this uber-competitive management consulting firm is through a cover letter. As stated on McKinsey's website : "Your application (i.e., cover letter, CV/resume) is our first and primary evidence of your written communication skills, so present it in a thoughtful and compelling manner."

While the company's website notes that a cover letter isn't required in an online application "unless you wish to alert [McKinsey] to an unusual circumstance or to provide information on a reapplication," recruiters emphasized that it's still an important part of the hiring process.

"McKinsey recruiters expect to see applicants with elite problem-solving and leadership abilities who can articulate their achievements, accomplishments, and diverse experiences concisely," said Caroline Stokes, the CEO of executive search and coaching firm FORWARD , who has experience recruiting and coaching job seekers for many top firms, including McKinsey. "A person's leadership style and executive presence can be determined from this letter alone, so it needs to fully represent how the person would operate in this management consultancy environment with other high-performing talent and clients."

Portia Kibble Smith, an executive recruiter at Karat who has four decades of corporate experience and has placed many candidates at McKinsey, added: "The single biggest reason for a cover letter is that when I talk to hiring managers, they're probably reviewing each resume for 10 to 30 seconds. They're shuffling through them so quickly that you need some way to make the strongest part of your resume pop. That's what a cover letter is for."

These experts and others shared their best tips for writing a letter that gets a hiring manager's attention.

Emphasize leadership, entrepreneurial drive, and passion for client-facing work

Smith said you should first make it clear that you're interested in working with clients — not just interested in working for McKinsey.

"Demonstrate your passion for client-facing roles, and that you have the tools to hit the ground running on day one," Smith said.

Second, Smith pointed out that the cover letter is your opportunity to pull out the single-most impressive part of your resume and bring it to life.

"Draw them in with a compelling story so they know your resume is worth more than half a minute of their time," she said. "One example of this is from a candidate that I helped place, who went into detail about their experience leading teams in the telecommunications industry and the value they helped create in a client-facing role."

Lastly, she advised not shying away from your background, but instead leaning into it.

"If your MBA is from KU [University of Kansas] and not Harvard, the hiring manager already knows this, so there's no need to hide it," Smith said. "What opportunities did you have in Lawrence that may not have been available in Cambridge? Is there a unique perspective you're going to offer to the clients that they can't find anywhere else? That will get you noticed."

Will Bachman spent four years at McKinsey after business school as an engagement manager, plus another year at the firm during his pre-MBA tenure. Within his management role, he was involved in recruiting for the firm — specifically vetting prospective MBA students and conducting interviews — before he left to cofound Umbrex , a global community connecting top-tier independent management consultants.

Bachman emphasized that McKinsey evaluates applicants on four dimensions: personal impact, entrepreneurial drive, problem-solving skills, and leadership abilities. As a result of this focus, he said that all successful candidates must meet the high bar on all four dimensions, and need to be absolutely distinctive on at least one of those four — which should come out in your cover letter.

"McKinsey consultants are taught to 'lead with the answer' when creating a presentation, and applicants ought to do the same in a cover letter, opening with a powerful anecdote that illustrates one of those four qualities where the candidate is most exceptional," Bachman said.

He also advised not diluting your message by trying to demonstrate competence on all four; instead, you should wow the reader with a story that shows how you are amazing on one of these dimensions.

(Finally, he shared that at McKinsey, the consultants like to capitalize the word "firm" when referring to "the Firm," so for extra credit, you can adopt that practice in your cover letter.)

Keep it short and don't just rehash your resume

Atta Tarki is founder and CEO of ECA , an executive search firm in which 10 out of their 11 managing directors are former consultants themselves with experience at McKinsey and other top consulting firms, and formerly spent six years as a management consultant at LEK Consulting . As such, Tarki works with hundreds of McKinsey consultants aiming to transition out of the firm a year, and has placed consultants with eight out of the top 10 strategy consulting firms.

Tarki advised focusing on something unique in your cover letter that's not in your resume to make your note stand out.

"Most cover letters are just checking the box and rehashing the resume," he said. "In the extremely rare event that someone looks at it, that [approach] won't help you, and instead it should try to highlight some of your hobbies or things that make you interesting as a person/for the role."

Tarki added that in the age of Twitter, less is more, whether you're talking about your cover letter, resume, or other communications related to your McKinsey application. He also hammered the point that it's important to get the basics right when applying, such as keeping your emails to HR brief and professional, not having any typos in your cover letter or other parts of your application, and being very responsive when communicating with the firm.

These experts offered some examples of great cover letter lines

Bachman suggested that your cover letter to McKinsey could begin with something like this opener, which he wrote himself:

[Partner's first name],

I'm interested in joining the [name of practice] as an experienced hire.

Recognizing the value the Firm places on entrepreneurial drive, I thought I'd share the story of how I conceived of a new revenue stream for my current employer, developed the business case on my own time, managed to gain alignment among senior managers to approve funding, and then, as the head of this new service line, built a $50 million annual revenue business with a 22% EBITDA margin ...

Here's another example of an opening paragraph of the kinds of notes that stood out to him when vetting candidates:

Recognizing the value the Firm places on personal impact, I thought I'd share the story of how I built a nonprofit that has distributed a free interview suit and interview coaching to 3,000 low-income residents in my city ...

If you know a partner at the firm, then your cover letter should be addressed to that person. Bachman suggested that in this case, your cover letter could begin like this:

I've thoroughly enjoyed the opportunity to get to know you and your colleagues over the past several months, and as we discussed at [venue] on [date], I'd like to be considered as a candidate to join the [name of practice] in the [desired city] office …

Smith also shared the following cover letter template that she uses to help her candidates craft their introductions to McKinsey:

Delivering exceptional results for clients isn't rocket science — it's a lot harder.

It takes a genuine desire to understand a client's business and goals, from both a granular and big-picture perspective. It takes insight into the client's business trajectory, products, market trends, untapped opportunities, and competitors. It takes critical thinking, robust analytical skills, leadership, and a passion for strategic problem-solving.

It takes someone who can partner with clients and colleagues to find innovative approaches to problems and work as a key member of the team to develop impactful recommendations.

These are the things I truly enjoy doing. I use a systematic approach to problem solving that includes analyzing the issue, defining desired outcomes, asking the right questions, looking at the challenge from both creative and strategic viewpoints, and brainstorming in a team environment to form possible solutions. A brief example of my success in problem solving is [example, including results for company or clients].

As a recent graduate of [school] with a [degree] in [major], I am eager to work with an organization like McKinsey, where my education and experience in [area of experience] will add value to both clients and the firm.

It would be a privilege to speak with you about a consulting role with McKinsey, my qualifications, and a potential match. My resume is attached for your review, and I look forward to the next steps in the selection process. Thank you for your consideration.

[Your name]

Watch: Microsoft President Brad Smith says the US shouldn't get 'too isolationist'

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Cover Letter Writing Guide

The purpose of a cover letter.

Anatomy of a Cover Letter

Sometimes called a “letter of intent” or “letter of interest”, a cover letter is an introduction to the rest of your job application materials (e.g., resume/CV, research statement, teaching philosophy, writing samples, etc.). The purpose of a cover letter is to quickly summarize why you are applying to an organization or for a particular position, and what skills and knowledge you bring that make you the most suitable candidate for that position. The cover letter is often the first impression that a prospective employer will have of you, especially if they do not know you, or have not heard about you from their network of contacts. First impressions count, and so getting your cover letter right is a critical step in your job application process. Like all your job application materials, it may take time and focus to write your cover letters well. You will likely have several drafts before you come up with a final version that clearly articulates your skills and your understanding of the employer and the job requirements.

While your resume briefly states your skills, knowledge, experience, and (most importantly) what you have achieved using your abilities, the cover letter gives you an opportunity to create a narrative that shows the path you have taken in your career or education, emphasizing the skills you’ve used along the way, and explaining why the position you are applying to is the next desirable step on this path. To find out more about the structure of the cover letter, you can see some examples here. Also, it is important to know that there are some differences between cover letters written for faculty positions and those written for non-faculty positions. You can review some of the key differences of cover letters for faculty positions here .

When you start the process of looking for job opportunities, you will probably read through lots of job advertisements. You will notice that most job ads ask for a cover letter of some sort. The exception to this might be when you apply for some jobs through an employer’s online job application system, where they may ask you to upload your letter as a document, cut and paste the contents of your letter into specific fields, or they may not ask for a letter at all. For most jobs, and whenever you are submitting a formal application, cover letters are usually expected – and can be very helpful – even if a letter is not requested in the job ad itself.

Cover Letter Etiquette

You might be tempted to send the same version of your cover letter to multiple employers, especially if you are applying for similar types of positions. Don’t. It can be fairly obvious to an employer when they receive a stock letter, and this will make a bad first impression. Tailor your letter to the employer and to the specific job. This may require you to do some background research on the employer’s website, or talk to someone you know (or don’t yet know) who already works there. Use this information to explain why you want to work at that particular place, doing that particular job. It takes time, but it is worth it. You’ll probably have more luck with three tailored cover letters than with 30 stock letters sent out to 30 different employers. Your cover letter will be read by someone as part of a formal job application, so make certain that it is free of spelling mistakes, grammar issues, and typos. Make sure your cover letter fits onto 1 page (for non-academic position applications), has consistent margins and formatting, and a readable font that is between 10-12pts.

When Not to Use Cover Letters: There are some occasions during the job search process where cover letters shouldn’t be used. During career fairs, you would typically only hand out your resume to employers (and a 1-page resume is ideal). Employers want to be able to quickly scan your resume for the key points, and you should be able to verbally communicate some of the ideas that a letter might contain (for example, why this company interests you). Recruiters won’t have the time to read a letter.

Timeline: Getting Started with your Cover Letter

Step 1: The first step to writing a good cover letter is to first have a good resume. For information on putting these documents together, click here . Your cover letter expands upon some of the information you include within these documents, and describes the role you have played in achieving your academic or non-academic goals (i.e., showing how your experiences have made you the best candidate for the position).

Step 2: The next step is to find an open position that interests you, or at least the type of job to which you want to apply. There is no such thing as a one-size-fits-all cover letter, as each should be tailored to each job you apply to, but there will certainly be parts of the letter that will stay much the same, and be appropriate for multiple jobs. This might mean changing some of the key words in the letter, so that you are describing your experience in the employer’s language (using some of their keywords), not your own.

Step 3: Go through the job ad and carefully note all of the requirements and skills the employer is looking for. Based on your background research of the employer and the people you have spoken to who know about this employer, try to identify the two or three most important skills that the employer is looking for. You should then try to create a cover letter that illustrates that you have these skills and have used them effectively. Your cover letter will be stronger if it addresses these requirements and the job duties. Ensure that you talk about your experiences in the language used by the employer, echoing their words in descriptions you use to illustrate your skills. Write out a list of the keywords that you highlighted from the job ad, and then next to each of these words, write a brief statement that illustrates the fact that you have this skill/ability/knowledge using a specific example. You may not have an experience for all of the requirements, but the more you think about what you have achieved, the more likely it is that you will find something relevant to talk about. When you have all of this information, then you can begin to structure it within the format of a formal cover letter.

Cover letter template

Here is a general template for a cover letter:

Your Name Street Address City, State, Zip Email and phone number

Today’s Date

Mr./Ms./Dr. Name Title Organization

Dear ______:

The opening paragraph should explain why you are writing, giving your specific employment interest. Mention how you found out about the position. If it was advertised, refer to the website or resource in which you saw it. If a contact told you about it, say so. It is also helpful to include an overall summary of the key skills, knowledge areas, or experiences that you are bring to this role right here in the first paragraph. If you start off with these very specific conclusions that confidently state that you have what the employer is looking for, then the reader will also have a lot of confidence that your letter and resume are worth reading. The next paragraphs will then expand on and illustrate what you are summarizing in this first paragraph.

The middle paragraph(s) should summarize the aspects of your background which will interest the employer. The more information you have about the organization and its needs, the better. Discuss your qualifications in terms of the contributions you can make. While you should not repeat your resume verbatim, don’t hesitate to refer to the most important information discussed in it. Ideally, both your cover letter and your CV/resume would be able to stand alone. It is not necessary to describe yourself in superlatives. Rather than saying, “I can make a uniquely valuable contribution to your organization,” give the employer enough relevant, targeted information to allow the reader to reach that conclusion independently. Be specific and credible. Tell stories that have a touch of drama, for example: “When I was working as the president of X student group, one of the challenges that we faced was XYZ.” Once you have created a touch of drama, describe how you used your skills to overcome it, for example: “So what I had to do was build relationships with administrators on campus by communicating the critical role our group played in doing ABC.” Once you have told the story, reflect on it in terms of how this is particularly relevant for the reader, for example: “I really enjoyed being placed in a position where I had to reach out to contact and bring them all together by creating a shared vision for everyone to buy into. I think this combination of strong marketing skills and relationship building will be valuable to the role of Advertising Associate.”

The closing paragraph should explain why the position and the particular organization is attractive to you, and should hopefully pave the way for the interview. Provide an authentic reason why you are excited about bringing your skills to the role, and what you will also gain from being in the role. Speaking with former or current employees at the organization as part of your networking will help in this regards. You can also offer to send any additional information, restate your contact details, and state that you look forward to hearing from them.

Land the job with cover letter templates

Show hiring managers why you're the perfect job candidate with professional, customizable cover letter templates. find the perfect cover letter template for any industry or career path..

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Download free cover letter templates

Stand out from other job applicants with free, professional cover letter templates. Cover letters are a perfect complement to your resume and provide an effective opportunity to show your personality and enthusiasm for a position. Focus on writing a compelling cover letter and let a professionally designed template do the rest.

These free cover letter templates are perfect for any stage of your career, whether you're looking to land an internship or your dream job. If you're applying for a corporate position, you may want to opt for a simple cover letter template. There are a variety of other cover letter designs available, from basic cover letter templates to creative cover letter templates.

Each of these cover letter templates is customizable in Word , so you can add your own text, change design elements, and more. Print out your cover letter or download it for free to use for online job applications. Once you've customized the perfect cover letter, explore resume templates that will match your cover letter design, or download free business cards for your next networking event.

BCG - Boston Consulting Group

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Consultant, Financial Institutions

Capabilities:

Industries:

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Practice Area Profile

What you'll do.

Be part of and collaborate in BCG project teams consisting of high performing members with different backgrounds, conduct detailed fact-based analyses and develop state of the art strategic solutions
Work closely with clients to understand their issues, create strategies for change, win buy-in for your recommendations, and collaborate with fellow BCGers to transform client potential into performance

What You'll Bring (Experience & Qualifications)

Strong academics from a top-tier institution
Consultant: A minimum of 5-6 years of work experience within a leading strategy consulting ﬁrm (serving financial institutions/financial services) or a financial institution or fintech company
Experience from solving complex business problems and devising business strategies, through formulating research and/or analytical approaches involving quantitative analysis, conceptualization, and communication of strategic solutions
Excellent communication and persuasion skills and written and spoken English
Excellent numerical skills, analytical and structured with the potential to conduct advanced quantitative analysis
Solid business acumen, commercial capabilities and business judgement
Team player, open and positive in a group dynamic

Discover more about BCG's Financial Institutions Practice

Date Posted:

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E-Verify Employer. Click here for more information on E-Verify.

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Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

woman searches if a cover letter is necessary

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Standard Cover Letter Template
Entry-Level Cover Letter Template
Data-Driven Cover Letter Template

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For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

is a cover letter necessary, definition of a cover letter

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While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

Don't forget to share this post!

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Sample cover letter for Internship position at BCG

I am a first year student studying towards a Bsc in Economics at the London School of Economics and Political Science writing to apply for the BCG Insight Programme. Researching BCG, I was impressed by the culture at the firm and the way in which it approaches problems. Rather than try to fit problems into existing frameworks, teams at BCG have a tendency to look at each problem from a fresh and build a solution from the ground up. I am keen to gain a deeper insight into a career as a management consultant due to its intellectual rigor and have decided to apply to BCG because of its global presence, reputation for excellence and its commitment to thought leadership.

I believe that both my educational and professional backgrounds have well prepared me for the analytical challenges that are faced in this industry .Last summer, I gained a three week internship at Credit Suisse working within Fixed Income Strategy. While enrolled on the internship programme, I developed a deeper understanding of fixed income financial instruments by carrying out detailed analysis on the fundamental drivers of their prices using Microsoft Excel. Furthermore, I worked within a team to create and then give a presentation to senior managers developing interpersonal and teamwork skills which are of the utmost importance to BCG as all work is carried out it teams.

A career in management consultancy is characterised by the tackling of a wide variety of business problems using analytical and reasoning skills to provide solutions for clients. One of the things which attracted me to this profession is the variety enjoyed by working across numerous industries with numerous clients and the opportunity to make a real impact in shaping these industries.

Finally, I have enjoyed looking over the numerous practice cases found on the BCG website specifically the logical approach taken when addressing the numerous frameworks. I would welcome the opportunity to learn more about management consulting and the opportunities that BCG could afford me in the future. Thank you for your time and consideration.

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"The cover letter becomes an important data point on how good they are at certain skills that might be relevant to the job they're applying for," he said. Keith Bevans, the head of Bain & Company's global consultant recruiting, warned that a poor cover letter can hurt an applicant's chances of getting the job. "The cover letter becomes an ...
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Expert Associate Director - Procurement. Melbourne, Sydney. Ref #56445. Posted 03-Feb-2023. As an Expert Associate Director within BCG's Operations Practice, you will be recognised by clients as an expert in your area and be seen internally as one of the faces of your topic delivering innovative procurement solutions.
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Is a Cover Letter Necessary in 2024?
Writing a cover letter can be daunting. I'll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I've always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I've wondered if a cover letter is necessary in 2024.
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Successful BCG Cover Letter Samples

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Consulting cover letter guide (for McKinsey, BCG, Bain, etc.)

How to write your consulting cover letter

Consulting cover letter screening process

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1. Introduction

2. Why you?

3. Why consulting?

4. Why McKinsey / BCG / Bain / Other?

5. Conclusion

Tip #1 Don't use a template letter

Tip #2 Keep it to one page

Tip #3 Standard format and font

Tip #4 Not the time to be shy

Tip #5 Network, network, network

Tip #6 Read, read, read

Tip #7 One letter per firm

Tip #8 Start writing early

Tip #9 Get feedback

Tip #10 Proofread multiple times

What consulting firms look for

Screening process

Why consultancies ask for a cover letter

Get an Ex-MBB consultant to review your cover letter

BCG Cover Letter

Research and Network

Think of a Structure

Explain Issues

Proofread Your Letter

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Consulting Cover Letter: Header

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Consulting Cover Letter - Body

Consulting Cover Letter- Closing Paragraph

Consulting Cover Letter - Ending Signature

How to Write an Effective Consulting Cover Letter - Formatting

Keep it Under 1 Page:

Use 1-inch Margin:

Use Professional Font:

Save the Cover Letter in PDF

10 Tips for Writing a Consulting Cover Letter

1. Research the Company Requirements

2. Link Cover Letter To Resume

3. Don’t Use a Standard Cover Letter Template

4. Use Evidence-based Storytelling

5. Avoid Repeating Things on Your Cover Letter

6. Pick Your Best Stories And Accomplishments

7. Quantify Your Results and Impact

8. Keep Your Cover Letter Crisp

9. Namedrop Employees You Have Talked to

10. Double-check You're Addressing The Cover Letter Properly

Here’s a Management Consulting Cover Letter Sample For Your Reference:

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