vp marketing resume examples

• • Directed a cross-functional team to develop and implement a comprehensive go-to-market strategy, resulting in a 40% increase in lead generation.
• • Implemented a successful ABM strategy that improved engagement rates by 25% within the first quarter.
• • Overhauled the lead generation process, integrating automation and advanced analytics, leading to a 30% decrease in acquisition costs.
• • Managed a $5M marketing budget, optimizing channel allocation to achieve a 15% increase in marketing-generated revenue.
• • Collaborated with product teams to align marketing strategies with customer needs, enhancing product launch success by 20%.
• • Leveraged data analytics to refine digital marketing campaigns, increasing conversion rates by 35%.
• • Led inbound marketing strategy, increasing organic traffic by 50% YOY.
• • Managed email marketing campaigns, improving open rates by 20%.
• • Implemented new SEO strategies, increasing SERP rankings for key product pages by 60%.
• • Directed a successful brand rebranding initiative, enhancing brand recognition.
• • Utilized marketing analytics tools to optimize campaign performance, improving lead quality by 25%.
• • Contributed to digital marketing strategies, increasing web traffic by 30%.
• • Collaborated with sales to create targeted marketing materials, increasing sales conversions by 10%.
• • Managed social media campaigns, growing followers by 40% and engagement by 50%.
• • Assisted in promotional events, enhancing customer engagement and brand visibility.

5 VP of Marketing Resume Examples & Guide for 2024

Your VP Marketing resume must highlight a robust track record of successful marketing campaigns. Demonstrate the tangible impact you've had on previous companies' growth and brand development. Showcase your leadership experience by detailing the size and success of the teams you've managed. Make sure to include quantifiable achievements that reflect your strategic planning and execution prowess.

All resume examples in this guide

Traditional

Resume Guide

Resume Format

Resume Experience

Hard & Soft Skills

Certifications & Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

The marketing landscape is ever-changing.  With the development and spread of AI, other new technologies, and fast-paced shifting consumer mindsets, it’s now more important than ever to stay vigilant.

As a Vice President (VP) of Marketing, you’re sure to have developed an amazing ability to sell ideas, brands, new trends, and many more. But what about selling yourself in this dynamic and competitive field?

In this article, we’ll show you how to craft the perfect VP of Marketing resume.

You will learn:

• What a job-winning VP of Marketing resume looks like (with specific examples).
• How to best format your resume.
• What sections to add to your VP of Marketing resume.
• How to craft a short, but impactful skills section showcasing your leadership and specific marketing skills.
• How to detail your work experiences with a balance of quantifiable achievements and strategic marketing narratives.
• How to structure a clear and compelling career trajectory that underscores your progression into a VP role.

VP of Marketing, not your exact desired role? We have guides on other specific executive-level positions in marketing, such as

• Marketing director resume
• CMO resume  
• Brand director resume
• Social media director resume  

How to format a VP of Marketing resume

A well-formatted VP of Marketing resume will keep the reader’s attention and allow them to focus on your extensive experience and achievements.

The formatting of your resume is also the first thing that will form the reader’s impression of you, so you have to make sure to make it look professional by following these steps…

• Use the reverse chronological format : This is the format where your latest experience is at the top of your resume experience section. This format is what most recruiters and hiring managers are expecting, and it kicks off your resume with your most relevant previous roles. Hiring managers for a VP of Marketing will want to see your previous experience as a marketing executive, director, manager, etc. first . It lets them know immediately that you are relevant for their job opening and what your exact specialization is.
• Add a header : The header is the topmost part of your resume. This is where you put down your up-to-date contact information . Include a professional-sounding email (e.g. [email protected]), your phone number (don’t forget the area code), your location (city and state/country), and a link to a relevant professional website if you have one (e.g. your online marketing portfolio, LinkedIn page, etc.). As for a photo : do  include one if you’re applying in Europe, the Middle East, Africa, Asia, and South America. Do not include one if you’re applying in the USA, United Kingdom, or Ireland.
• Choose a modern design : Customize your resume, feel free to experiment with the design. Choose one that has standout sections for your marketing or executive-related publications, research, awards, media appearances, etc. There’s no need to choose something too creative, but a sleek, visual design will help you stand out and make your resume easy to read.
• Keep it short : As a VP of Marketing, you are sure to have decades of relevant experience and incredible achievements. However, remember to be selective when it comes to adding them to your resume. Summarize your top achievements in one or two sentences, highlight notable awards and publications as a bullet list vs. described in a paragraph ( add hyperlinks to them  if you want an opportunity to expand on them), and only focus on past experiences relevant to the VP of Marketing job you’re applying to now. Your resume should be no more than 2 pages long.
• Save it as a PDF file : Once you’re finished with your resume and ready to send it out, make sure to save it as a PDF file. This will keep all your formatting, alignments, and designs in place. Plus, PDF files are readable by any software and operating system.

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The top sections on a VP of Marketing resume:

• Summary: Offers a snapshot of the candidate’s career, key skills, and major achievements, providing a quick overview of their suitability for the role.
• Experience section: Demonstrates the candidate's practical knowledge and success in previous marketing roles, showcasing their ability to drive results and lead teams.
• Skills section: Ensures that the candidate has the necessary technical and strategic skills, such as SEO and data analysis, vital for a VP of Marketing role.
• Certifications: Provides proof of formal education and expertise in specific areas like digital marketing or analytics, which are crucial for strategic marketing leadership.
• Achievements: Highlights the candidate’s past successes and ability to drive positive outcomes in marketing, ensuring they can bring value to the business.

What recruiters want to see on your resume:

• Demonstrated leadership in managing marketing teams and campaigns
• Proven ability to develop and implement strategic marketing plans
• Experience with utilizing data analytics to inform marketing decisions
• Expertise in digital marketing, including SEO and content strategy
• Significant achievements in previous roles, particularly in driving growth or ROI

How to write your VP of Marketing resume experience

Let’s start with the core of your resume - the Experience section .

Following the reverse chronological order described above, start listing your work experiences.

Here are the do's and don'ts of your VP of Marketing experience section:

• Add any job experience that has nothing to do with the VP of Marketing role you're applying to now. You likely have years of noteworthy experience in different fields, but detailing them in your VP of Marketing resume is likely to distract the reader.
• Just list the responsibilities you've had at each job. The recruiters and hiring managers for a VP of Marketing role are well aware that if you’ve held the title of VP of Marketing, or similar, you have had the responsibilities tied to this job, which they are well-versed on.
• Include every single achievement you've had at your previous jobs. While they may have been impactful, the reader of your resume is only looking for achievements that will be relevant to their company's future marketing goals.
• Only expand on your relevant experience, i.e. experience in the field of marketing, or any form of high-level, executive, or directorial experience. Have your latest jobs been as a CMO, VP of Growth, Brand or Digital Marketing Manager, Marketing Director, or anything else similar? Make sure to focus on those.
• Use between 4 and 6 bullet points to describe your latest and executive-level positions, and between 1 and 2 bullet points for your lower-level marketing experiences from further back (e.g. Marketing Specialist, Copywriter, Social Media Expert, etc.)
• Focus on highlighting how you contributed to each previous company's marketing efforts. List and describe specific accomplishments and unique-to-you successful efforts in achieving goals . Make sure to back up your stated achievements with data.
• Tailor your experience entries to the job you’re currently applying for . Does the job ad state that the VP of Marketing of this company will be responsible for launching new products on the market? Mention a notable achievement from a previous role regarding product launching.

Let’s look at an example of a resume experience entry of a VP of Marketing:

• • Responsible for creating and managing Audiotrix's brand using all marketing tools at my disposal.
• • Oversaw global marketing campaigns consisting of digital and traditional marketing, public relations, social media management, graphic design, email marketing, target audience research, and SEO.
• • Liaison between high-level international stakeholders.
• • Increased Audiotrix's global market share by 10% by strategically capturing a larger portion of our target audience.
• • Spearheaded a set of bold marketing campaigns that generated more leads, increased conversion rates, and boosted sales. All of which resulted in a 33% revenue growth.
• • Improved brand awareness and reputation, leading to record high rates of organic traffic via branded keyword searches.
• • Implemented cutting-edge data analytics software solutions that enabled data-driven decision-making in marketing campaigns, optimizing initiatives.
• • Led Audiotrix's entire marketing business unit, consisting of 5 executive-level marketing experts and 11 specialized marketing teams of 10-20 people each.

The difference between the wrong and right example is immediately evident.

The wrong example lists, in this case, a CMO’s job responsibilities. Whereas the candidate from the right example, while still holding the same job responsibilities, focuses on top achievements (“increased Audiotrix's global market share”, improved brand awareness”) and unique and relevant experience (“implemented cutting-edge data analytics software solutions”, "led Audiotrix's entire marketing business unit”).

The wrong example also doesn’t flesh out the hypothetical candidate’s experience. Sure, they “used all marketing tools at their disposal”, but what tools were those? Did they introduce new marketing strategies, or merely leverage already existing ones? How did they oversee global marketing campaigns and liaison between key stakeholders? Were they in charge of any marketing teams? Did they personally utilize SEO and email marketing? It gives no details and doesn’t even hint at any significant contribution to the CMO processes.

It’s also especially noteworthy that the wrong example doesn’t give any quantifiable evidence of the candidate’s experience and achievements. Good examples of accomplishments are backed up by data. It makes them stand out and they add more weight to the achievement (“increased revenue by 33%” vs. the mere statement of “increased revenue”).

Speaking of adding data-driven metrics to your resume…

How to quantify impact on your resume

Quantifying your previous impactful achievements  is imperative in adding tangible evidence and value to them. Here’s how you can do that:

• Include the budget sizes managed to demonstrate financial acumen and trustworthiness with significant company resources.
• Detail percentage increases in lead generation from implemented marketing campaigns to showcase strategic planning and execution skills.
• Mention the number of team members led in previous roles to illustrate leadership and team management capabilities.
• Specify revenue growth achieved through marketing initiatives to highlight direct impact on company profitability.
• Report the percentage improvement in brand awareness or market share to demonstrate strategic brand management.
• Provide the number of successful product launches overseen to showcase project management and strategic planning abilities.
• Mention the conversion rate improvements achieved through marketing strategies to illustrate a focus on tangible outcomes.
• Detail the scale of digital campaigns managed, such as reach or impressions, to demonstrate experience in wide-scale marketing initiatives.

How to list your hard skills and soft skills on your resume

Your skills section  brings attention to the top hard and soft skills that you’ve gained along your marketing career path.

Hard skills  are job-specific abilities gained by specific training or education, such as proficiency in certain technical skills (e.g. Google Ads, Google Analytics, Google Tag Manager, etc.) or other tangible abilities like budget management, graphic design, PPC advertising, and so on.

Soft skills  are generally personality traits and strengths, such as leadership, teamwork, effective communication, creativity, conflict resolution, and so on.

As a VP of Marketing, both your hard skills and your soft skills are essential to your role. So make sure to include both in your resume. Just below we’ve listed the top hard and soft skills that a VP of Marketing should possess. Remember to keep your resume short though, only include skills you’ve excelled at and are most relevant to the current job you’re applying to.

Best hard skills for your VP of Marketing resume

• SEO Optimization
• PPC Campaign Management
• Content Marketing
• Social Media Management
• Data Analytics
• CRM Software
• Email Marketing
• Market Research
• Brand Development
• Google Analytics
• Marketing Automation Tools
• Customer Segmentation
• Budget Management
• A/B Testing
• Conversion Rate Optimization
• Lead Generation
• E-commerce Strategy
• Event Planning and Management
• Influencer Marketing Strategy
• Product Marketing

Best soft skills for your VP of Marketing resume

• Strategic Thinking
• Communication
• Problem Solving
• Decision Making
• Adaptability
• Negotiation
• Time Management
• Conflict Resolution
• Customer-Centricity
• Ethical Judgment
• Cross-Functional Collaboration
• Emotional Intelligence

How to list your certifications and education on your resume

At this high of a level in the marketing job hierarchy you’re competing with other job candidates with just as much experience and qualifications. And it can be your education and specialization in the marketing field that lands you the job.

So it’s important to list any relevant education, course completion, and certification you may have. In the education section  add the highest level of formal education you’ve achieved, i.e. PhD, M.S., B.A., or high school degree. Only include lower levels of education if they add value to your VP of Marketing application.

The  must-haves  of your education entries are:

• The name of the degree
• The name of the school/college/university
• The location of the school/college/university
• Your timeframe of attendance

The optional additions to your education entries are:

• Your GPA (only if above 3.5 on a 4.0 scale)
• Relevant honors  or extra-curricular activities
• Relevant coursework  or capstone project

Here’s an example of what your Education section should look like:

• • Major: Marketing
• • Honors: Dean's List
• • Became head of the Marketing Student Association
• • Completed thesis on 'Marketing Capability in the Digitalization Era'

Have you also completed any significant courses beyond your formal education? List them as well, as such:

And at the Vice President level of marketing including any relevant certification you have is paramount. Add them in a separate Certifications section  by just listing them, much like your skills.

Best certifications for your VP of Marketing resume

• Google Analytics Individual Qualification (GAIQ)
• HubSpot Content Marketing Certification
• Facebook Certified Marketing Science Professional
• American Marketing Association Professional Certified Marketer (PCM)
• Digital Marketing Institute Certified Digital Marketing Professional (CDMP)
• Google Ads Certification
• Hootsuite Social Marketing Certification
• Content Marketing Institute Online Certification
• Pragmatic Institute Certification
• Salesforce Certified Marketing Cloud Consultant

How to write your VP of Marketing resume summary or objective

You may have heard of the resume summary and objective. Essentially they’re the same section, but the difference is…

The summary  is a short paragraph summarizing your most notable experience and skills.

The objective  is a short statement of your future career goals.

We advise that you use the resume summary as it is more fitting for a professional with richer field-relevant experience.

A good resume summary for a VP of Marketing should…

• be one or two sentences long.
• include your job title and years of experience in marketing and/or management.
• list 1-2 of your best achievements in the field.
• mention some of your top skills.

A bad  example would be:

Here’s what’s wrong here:

• Doesn’t use specific metrics to indicate years of experience or notable career-making achievements.
• Highlights experience that is too vague and nonspecific (“helping companies develop their marketing strategy”, “direct and indirect leadership”).
• Also highlights skills that are too vague and nonspecific (“all things Google”, “other forms of digital advertising”).
• This example, while technically accurately summarizing a VP of Marketing’s professional trajectory, adds nothing of substance in terms of skills and achievements. Recruiters already know that a VP of Marketing will have experience in marketing strategy, digital advertising, and leadership.

And a good example would be:

Here’s what’s right here:

• Uses numbers to quantify years of experience and top achievements (“10+ years of experience in marketing”, “increasing company ROI by 12-33%”).
• This example summarizes the applicant’s career trajectory in a short, concise way that puts the spotlight on noteworthy achievements and top skills only.
• It adds substance to the title of VP of Marketing: a VP of Marketing who excels at increasing ROI, budget management, data analytics, and brand development.

Additional sections for a VP of Marketing resume

As a VP of Marketing you are likely to need more than just the standard issue resume sections, as VPs attend professional events, conferences, teach, do volunteer work, have published works, etc.

We recommend figuring out which of the sections below are most relevant to you and replacing long experience entries or too many bullets/details with some of these.

This is sure to make your resume stand out.

• Publications  and Presentations: Highlighting any articles, blogs, or presentations given at industry events to showcase thought leadership in the marketing field.
• Awards and Honors: Detailing any relevant industry awards or recognitions that highlight exceptional performance and accomplishments in previous roles.
• Projects: Showcasing specific marketing projects, campaigns, or initiatives that were led by the candidate, especially those that had a significant impact on the business.
• Testimonials: Including quotes or feedback from colleagues, superiors, or clients that attest to the candidate’s skills and achievements.
• Conferences and Events: Listing participation or speaking engagements at industry conferences and events to demonstrate continuous learning and networking in the marketing field.
• Professional Associations: Mentioning memberships in professional marketing associations to show commitment to the field and staying updated with industry trends.
• Volunteer Experience: Detailing relevant volunteer work, especially if it involves skills or experiences pertinent to the marketing role.
• Additional Training: Including any additional workshops, seminars, or courses attended that are relevant to the role and showcase a commitment to continuous learning.
• Languages: Listing spoken languages and showcasing possible foreign language proficiency, especially if the job being applied for includes some form of international work.
• References: Linking to any relevant professional references available.

Key takeaways

And that’s all you need to know about crafting a job-winning VP of Marketing resume.

Following these best practices and specific guidelines will ensure that your job application stands out and lands you your dream job.

To summarize:

• Format your VP of Marketing resume in reverse chronological order, add your contact information, consider whether it’s appropriate to add a photo, keep it one-page long, and save it as a PDF file.
• Include the following sections: Summary, Experience, Education, Skills, Certifications, and Achievements.
• Consider including additional sections if applicable.
• Focus on your greatest achievements and contributions, as opposed to the mere job responsibilities you've had.
• Tailor your resume to the current VP of Marketing job ad being applied for.
• List marketing-related and executive-level hard and soft skills.
• Quantify the impact you've had on previous employers' marketing goals by using data-driven metrics and examples.

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Vice President Of Marketing Resume Examples

A great resume is essential when it comes to standing out in the job market and landing a job. When applying for a Vice President of Marketing role, having a resume that shows your relevant marketing experience and skill set is crucial. To help you get started, this guide will provide useful tips and examples for writing a Vice President of Marketing resume.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

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Vice President Of Marketing

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

Dynamic and results- driven marketing professional with more than 25 years of experience in a variety of marketing fields. Proven success in developing and executing high- impact campaigns, increasing customer base and revenue, and driving market- leading results. Possess excellent communication and organizational skills, with the ability to work effectively in a fast- paced, team- oriented environment.

Core Skills :

• Strategic Marketing Plan Development
• Innovative Campaign Creation
• Customer Relationship Management
• Event Planning
• Budgeting and Cost Control
• Team Leadership
• Digital and Social Media Marketing
• Relationship Building

Professional Experience :

Vice President of Marketing, XYZ Corporation, New York, NY, 2017 – Present

• Develop and execute comprehensive marketing strategies to build brand equity and drive customer engagement
• Spearhead innovative campaigns to boost website traffic and expand customer base
• Coordinate with teams to design and develop promotional materials, advertisements, and other media
• Monitor marketing trends and adjust strategies to maximize consumer reach and ROI
• Lead the successful execution of events, tradeshows, and other marketing activities

Marketing Manager, ABC Corporation, New York, NY, 2012 – 2017

• Managed and directed marketing team to create and execute effective campaigns
• Collaborated with graphic designers, media planners, and other professionals to develop promotional materials
• Oversaw budgeting and cost control for assigned projects
• Organized local events and trade shows for product promotion
• Monitored analytics reports and fine- tuned campaigns to ensure optimal results

Education :

Master of Business Administration, Marketing & Advertising, New York University, New York, NY Bachelor of Science, Marketing, Syracuse University, Syracuse, NY

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Vice President Of Marketing Resume with No Experience

Highly motivated, creative and analytical individual looking to gain experience in the field of marketing and to help create effective, data- driven marketing strategies. A passionate leader with excellent communication skills and the ability to work independently.

• Strategic planning
• Creative problem- solving
• Team leadership
• Project management
• Analytical thinking
• Budget management
• Campaign coordination
• Relationship building

Responsibilities :

• Develop and execute high- level marketing plans
• Monitor and analyze marketing metrics and trends
• Create marketing campaigns to increase brand awareness
• Lead teams of marketing professionals to design and optimize marketing strategies
• Establish relationships with vendors and partners to create new opportunities for growth
• Monitor competitor activities to identify opportunities
• Work with internal stakeholders to create content for various marketing initiatives
• Develop and improve marketing materials, such as website content and print collateral

Experience 0 Years

Level Junior

Education Bachelor’s

Vice President Of Marketing Resume with 2 Years of Experience

Dynamic and results- oriented professional with 2 years of experience in marketing and brand management. Possess broad knowledge of marketing strategies, market trends and customer behavior in order to develop and implement effective strategies and campaigns. Expertise in driving revenue and brand growth through innovative and measurable marketing tactics. Adept at leveraging social media platforms to reach target audiences and achieve desired results. Proven record of developing and executing marketing plans that increase market share and drive company’s growth.

• Strategic Planning & Execution
• Market & Consumer Analysis
• Digital & Social Media Marketing
• Team & Project Management
• Creative & Technical Writing
• Brand Development
• Cross- Functional Collaboration
• Budget Management & Analysis
• Developed and executed successful marketing plans that increased market share and drove company growth
• Delivered innovative marketing strategies and campaigns to reach target audiences and maximize ROI
• Conducted market and consumer analysis to identify opportunities and challenges in the market
• Leveraged digital and social media platforms to promote products, services, and initiatives
• Managed budgets and resources effectively to ensure delivery within allotted timeline and budget
• Created and edited original content for website, email, print, and social media channels
• Collaborated closely with other departments to ensure consistency and accuracy of brand messaging
• Developed brand identity and campaigns to enhance the company’s image and reach
• Directed and evaluated the company’s marketing activities to ensure effectiveness and compliance with industry standards

Experience 2+ Years

Vice President Of Marketing Resume with 5 Years of Experience

I am an experienced and driven Executive Vice President of Marketing with a track record of successfully increasing product visibility, web traffic, and revenue growth. I have a proven history of creating and implementing effective strategies for driving marketing initiatives, product launches, and promotional campaigns. I am also adept at overseeing creative design and development, conducting market research, and building customer loyalty programs. I have a knack for identifying customer needs, staying ahead of industry trends, and developing innovative solutions to maximize ROI.

• Marketing optimization
• Brand management
• Lead generation
• Campaign management
• Data analysis
• Innovative thinking
• Developed and implemented comprehensive strategies to increase brand awareness and market share.
• Analyzed customer buying behaviors, identified trends, and formulated strategies for product placement and promotional campaigns.
• Led team of designers, writers, and developers to create unique campaigns and materials.
• Collaborated with internal departments to drive sales and achieve target objectives.
• Oversaw digital marketing initiatives including email campaigns, social media marketing, and content marketing.
• Managed budget and tracked ROI to ensure maximum efficiency and effectiveness.
• Created and maintained relationships with key partners and stakeholders.
• Identified customer needs and developed loyalty programs to cultivate long- term customer relationships.

Experience 5+ Years

Level Senior

Vice President Of Marketing Resume with 7 Years of Experience

A talented and experienced Vice President of Marketing with seven years of experience in developing, implementing and evaluating marketing strategies and campaigns. Possesses a well- rounded skill set that includes social media strategies, creative writing expertise, data analysis, budgeting, project management and team leadership. Experienced in operating with cross- functional teams and managing multiple projects simultaneously. Results- oriented and committed to driving success and growth through exemplary marketing campaigns.

• Strategic Marketing Planning
• Competitive Analysis
• Project Management
• Cross- Functional Team Management
• Performance Management
• Social Media Strategies
• Creative Writing
• Data Analysis
• Developed and implemented comprehensive marketing campaigns to promote brand visibility and increase consumer engagement.
• Conducted in- depth market research to identify consumer trends and corresponding business opportunities.
• Analyzed and reported on campaign performance using data- driven metrics.
• Developed comprehensive media campaigns to increase web traffic and reach new target markets.
• Managed cross- functional teams of marketing professionals to ensure campaigns met deadlines and budget guidelines.
• Facilitated training for marketing team members to ensure successful execution of marketing plan.
• Collaborated with creative professionals to generate engaging content for campaigns.
• Developed and managed marketing budget and allocated resources efficiently.
• Coordinated with external vendors to procure services and optimize results.

Experience 7+ Years

Vice President Of Marketing Resume with 10 Years of Experience

Seasoned Vice President of Marketing with over 10 years of experience in the field, specializing in digital and traditional marketing, customer relations, account management, and strategic planning. Possesses a track record of successful campaigns and projects, combined with an in- depth understanding of the customer journey and the customer experience. Excellent communication and leadership skills, with a proven ability to build strong relationships with internal and external stakeholders.

• B2B and B2C customer segmentation and targeting
• Strong interpersonal communication
• Strategic planning and implementation
• Results- driven marketing campaigns
• Digital marketing strategy
• Customer journey optimization
• Leadership and team management
• Budgeting and forecasting
• Develop and implement effective marketing strategies, keeping abreast of industry trends
• Manage the development, implementation and monitoring of customer segmentation and targeting strategies
• Develop and maintain relationships with internal and external stakeholders to ensure successful project delivery
• Lead and coordinate cross- functional teams throughout the entire customer journey
• Plan, execute and evaluate digital marketing campaigns, including email, social media and search engine optimization
• Analyze customer data to identify customer needs and preferences, and develop customized customer experiences
• Collaborate with business leaders to identify and analyze customer segments, and develop tailored marketing strategies
• Manage customer accounts, providing customer service to ensure customer satisfaction
• Monitor and evaluate performance of marketing initiatives, campaigns and budgets
• Research and recommend new marketing technologies and tools to improve business processes and customer experience.

Experience 10+ Years

Level Senior Manager

Education Master’s

Vice President Of Marketing Resume with 15 Years of Experience

Highly experienced and results- driven Vice President of Marketing with a strategic and innovative approach to developing successful marketing campaigns. Experienced in leading a team of marketing professionals and driving the marketing agenda from concept to launch. Proven experience in planning, executing, and managing marketing activities to reach revenue and profit goals. Experienced in developing cross- functional relationships with sales teams and working with external agencies to ensure campaigns are well- received by target audiences.

• Brand Management
• Digital and Traditional Marketing
• Strategic Planning
• Product Launches
• Lead Generation
• Market Research
• ROI Analysis
• Budgeting and Forecasting
• Developed comprehensive marketing strategies to drive brand awareness, increased market share and revenue growth.
• Managed a team of marketing professionals to ensure projects are completed in an efficient and timely manner.
• Increased traffic to websites, social media platforms, and email campaigns.
• Developed innovative campaigns to target new customer segments and boost sales.
• Utilized market research and analytics to identify opportunities to increase brand engagement.
• Analyzed ROI and KPI data to inform future marketing activities.
• Collaborated with sales teams to ensure campaigns are well- received and producing desired results.
• Negotiated contracts with external vendors for creative projects and advertising campaigns.
• Developed and maintained budgeting and forecasting models to ensure resources are allocated effectively.

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Vice President Of Marketing resume?

The Vice President of Marketing role requires a broad knowledge of marketing concepts and the ability to successfully lead a team. To effectively demonstrate these skills to potential employers, it’s important to have an impressive resume.

A Vice President of Marketing resume should include key accomplishments, relevant skills, and experience in the field. Here are some key points that should be included:

• Proven track record of developing and executing successful marketing campaigns and initiatives
• Experience leading marketing teams, as well as collaborating with other departments to create integrated strategies
• Knowledge of digital marketing, including SEO and content creation, and traditional marketing techniques
• Expertise in conducting market research, analyzing customer data, and creating customer insights
• Skilled at creating and executing a marketing budget and measuring ROI
• Proficiency in marketing automation tools, such as email and social media campaigns
• Ability to effectively use project management tools to meet timelines and objectives
• Demonstrated success in building and maintaining relationships with key stakeholders

By including these points in your resume, you can demonstrate your experience and skills to potential employers, setting yourself apart from the competition.

What is a good summary for a Vice President Of Marketing resume?

A Vice President Of Marketing resume should be an overview of the leader’s professional career and showcase their success in the field. It should emphasize the candidate’s ability to develop and execute creative marketing plans, lead teams, build relationships with key external stakeholders, and analyze and optimize campaigns. Additionally, the resume should demonstrate the candidate’s ability to identify target markets, develop strategic initiatives, and coordinate cross-functional teams in order to realize the objectives of their organization. The Vice President Of Marketing resume should also highlight their proficiency in budget and cost management, as well as their ability to maximize return on investment. Additionally, the candidate’s ability to effectively communicate and collaborate with personnel of all levels should be demonstrated. The resume should also highlight the candidate’s knowledge of current trends in marketing and technology.

What is a good objective for a Vice President Of Marketing resume?

A Vice President of Marketing is responsible for developing and executing strategies to increase market share, brand awareness, and customer loyalty. To be successful in this role, a candidate should have strong leadership, organizational, and communication skills. When crafting a resume for this position, it is important to have a clear and focused objective that outlines your qualifications and accomplishments.

Here are some objectives to consider when writing your Vice President of Marketing resume:

• Highlight extensive experience in creating and executing successful marketing strategies
• Demonstrate excellent communication and leadership skills to collaborate with cross-functional teams
• Proven record of success in developing and managing large-scale marketing campaigns
• Achieve measurable results in driving sales, brand visibility, and customer loyalty
• Utilize analytical insights to optimize marketing efforts and generate ROI
• Excel at developing and administering marketing budgets to meet financial goals.

How do you list Vice President Of Marketing skills on a resume?

The Vice President of Marketing is a high-level executive position, responsible for the planning, development and execution of a business’s marketing strategy. A successful Vice President of Marketing will have a combination of marketing and leadership skills, which should be highlighted clearly on a resume.

When crafting a resume for a VP of Marketing role, it’s important to showcase your achievements and experience that show your qualifications for the job. Here’s how you can list Vice President of Marketing skills on a resume:

• Results-driven strategist: Demonstrate your ability to develop and execute successful marketing strategies and campaigns that are in line with the company’s overall objectives.
• Leadership skills: Showcase your ability to lead and motivate a team to reach business goals and objectives.
• Market and trend analysis: Highlight your experience with analyzing market trends, forecasting and interpreting market data and creating strategies to respond to changes in the market.
• Creative thinker: Showcase your creative skills and ability to come up with innovative ideas and solutions.
• Business acumen: Demonstrate your understanding of the business environment and overall financial goals.
• Adaptability and problem-solving: Highlight your ability to quickly adapt to a changing environment and respond effectively to problems.
• Communication and collaboration: Showcase your interpersonal and communication skills, as well as your ability to collaborate with different departments and stakeholders.

By highlighting your skills relevant to the VP of Marketing position, you can effectively market yourself as a qualified candidate and make an impression on potential employers.

What skills should I put on my resume for Vice President Of Marketing?

The Vice President of Marketing is a key figure in any company. As such, it is important to ensure that your resume accurately reflects your experience and skills in order to stand out during the recruiting process. Here are some key skills you should consider adding to your resume that are essential for a Vice President of Marketing:

• Strategic Thinking: The Vice President of Marketing leads the company’s marketing efforts, so it is essential that they be able to think strategically and develop effective marketing plans.
• Leadership: As the leader of the marketing team, it is important that the Vice President of Marketing demonstrates strong leadership skills to be able to effectively guide and motivate the marketing team.
• Analytical Mindset: To effectively evaluate the success of marketing efforts, it is important that the Vice President of Marketing has an analytical mindset and can accurately interpret data to drive marketing decisions.
• Communication: Communication skills are essential for a Vice President of Marketing as they need to effectively communicate with internal and external stakeholders, such as customers, vendors, and marketing partners.
• Digital Marketing: In today’s digital world, it is important that a Vice President of Marketing is knowledgeable in digital marketing, such as website and social media marketing, to effectively reach target audiences.
• Budgeting: As the leader of the marketing team, the Vice President of Marketing should also have experience with budgeting and managing resources, to ensure effective and efficient use of company resources.

By showcasing these key skills on your resume, you can present yourself as the ideal candidate for the Vice President of Marketing position.

Key takeaways for an Vice President Of Marketing resume

The Vice President of Marketing is an important executive role that requires extensive experience and knowledge of marketing, sales, and communications. It is important for a candidate to have a well-crafted resume and to effectively communicate their skills and abilities in order to stand out from the competition. Here are some key takeaways for an Vice President Of Marketing resume:

• Demonstrate Leadership: Showcase your ability to lead a team and achieve goals. Highlight your past successes, accomplishments, and experience in leading teams. Show off your ability to create strategies, develop plans, and execute them.
• Detail Your Skills: Describe your expertise in marketing, marketing analytics, digital marketing, public relations, brand positioning, and other relevant areas. Include any certifications or degrees you might have related to the position.
• Showcase Your Results: Showcase your success in increasing revenue, growing customer base, launching campaigns, and other results you achieved in past roles.
• Focus on How You Can Help: Highlight the ways you can help the company reach its goals. Describe how your skills and experience will be beneficial to the organization.
• Showcase Your Experience: Include the types of campaigns and projects you’ve worked on, the strategies you’ve implemented, and the clients you’ve served.
• Include Your Achievements: Include any awards or recognition you’ve earned for your work.

By following these tips, you can create a standout Vice President of Marketing resume that will get you noticed. It’s important to focus on how you can help the company reach its goals, highlight your skills and experience, and showcase your success in past roles.

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1 Vice President of Marketing Resume Example for Your 2024 Job Search

Vice Presidents of Marketing are maestros of messaging, deftly orchestrating campaigns that captivate and convert audiences. Like a seasoned VP of Marketing, your resume must craft a compelling narrative that showcases your strategic prowess and ability to drive growth. It's the ultimate pitch where every word counts, positioning you as the standout choice in a competitive marketplace. In this guide, we'll explore the art of constructing a Vice President of Marketing resume that resonates with the C-suite symphony.

Resume Examples

Resume guidance.

• High Level Resume Tips
• Must-Have Information
• Why Resume Headlines & Titles are Important
• Writing an Exceptional Resume Summary
• How to Impress with Your Work Experience
• Top Skills & Keywords
• Go Above & Beyond with a Cover Letter
• Resume FAQs
• Related Resumes

Common Responsibilities Listed on Vice President of Marketing Resumes:

• Developing and implementing comprehensive marketing strategies to create awareness of the company’s business activities.
• Supervising the marketing team and providing guidance and feedback to other marketing professionals.
• Planning and organizing marketing functions and operations (product development, branding, communications etc.), and ensuring they project the company’s unique “voice”.
• Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).
• Building a highly efficient team of marketing professionals.
• Creating a solid network of strategic partnerships.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing market share by developing marketing plans and programs for each product and directing promotional support.
• Monitoring progress and submitting performance reports.
• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.
• Conducting general market research to keep abreast of trends and competitor’s marketing movements.

You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.

Vice President of Marketing Resume Example:

• Orchestrated a comprehensive rebranding initiative that increased brand recognition by 40% within a year, leveraging market research and customer insights to redefine the company's value proposition and visual identity.
• Developed and executed a multi-channel marketing strategy that grew the company's market share by 15% in a highly competitive sector, utilizing targeted campaigns and strategic partnerships.
• Optimized marketing spend by implementing data-driven ROI analysis, resulting in a 25% reduction in cost per acquisition and reallocating budget to high-performing channels.
• Launched a successful product line that generated $50M in revenue in its first year, leading cross-functional teams in product development, market analysis, and go-to-market strategy.
• Revitalized social media presence and content marketing, achieving a 300% increase in engagement and doubling the lead generation rate through innovative campaigns and influencer collaborations.
• Championed the adoption of marketing automation and CRM tools, enhancing lead nurturing processes and boosting sales conversion rates by 35% within 18 months.
• Directed a global marketing campaign for a new service offering, resulting in a 120% achievement of the first-year sales target and establishing a strong foothold in 10 new international markets.
• Implemented a customer loyalty program that improved customer retention rates by 20% and increased average customer lifetime value by 30% through personalized marketing tactics.
• Restructured the marketing department to better align with evolving business objectives, leading to a 50% improvement in campaign launch times and a 20% increase in team productivity.
• Strategic Brand Management
• Multi-Channel Marketing Strategy
• Data-Driven Decision Making
• ROI Analysis and Budget Optimization
• Market Research and Consumer Insights
• Product Development and Launch
• Content Marketing and Social Media Engagement
• Marketing Automation and CRM Expertise
• Lead Generation and Nurturing
• Sales Conversion Optimization
• Global Marketing and Market Expansion
• Customer Loyalty Programs and Retention Strategies
• Team Leadership and Department Restructuring
• Performance Metrics and KPI Management
• Strategic Partnerships and Business Development

High Level Resume Tips for Vice President of Marketings:

Must-have information for a vice president of marketing resume:.

• Contact Information
• Resume Headline
• Resume Summary or Objective
• Work Experience & Achievements
• Skills & Competencies
• Certifications/Training

Let's start with resume headlines.

Why Resume Headlines & Titles are Important for Vice President of Marketings:

Vice president of marketing resume headline examples:, strong headlines.

• These headlines are compelling because they immediately convey the candidate's extensive experience, strategic thinking, and dynamic leadership skills, all of which are critical for a Vice President of Marketing role. They also highlight quantifiable achievements and expertise in areas that are highly valued in the marketing field, such as brand growth, market share increase, and successful product launches, which are likely to capture the attention of hiring managers looking for results-oriented professionals.

Weak Headlines

• The provided headlines are too generic and fail to convey the unique achievements or the scale of the impact the Vice President of Marketing has made in their previous roles. They lack quantifiable results, such as percentage growth in market share or revenue, and do not mention any notable campaigns or brands that were grown. Additionally, they do not highlight any industry-specific expertise or the size of the teams led, which are critical details that could set a candidate apart.

Writing an Exceptional Vice President of Marketing Resume Summary:

Vice president of marketing resume summary examples:, strong summaries.

• These summaries are strong because they each provide a clear snapshot of the candidate's industry expertise, leadership experience, and quantifiable achievements. They highlight specific areas of marketing such as brand management, digital campaigns, and product positioning, which are critical for a Vice President of Marketing role. Additionally, the use of metrics to quantify success makes these summaries compelling and demonstrates the candidates' impact on business growth, market share, and customer engagement, which are key considerations for hiring managers.

Weak Summaries

• The summaries provided are weak because they are too generic and do not offer specific accomplishments or quantifiable results that demonstrate the candidate's impact on previous organizations. They lack details about the industries in which the candidate has experience, the size of the teams they've led, or the revenue growth they've achieved. These summaries also fail to highlight any unique skills or marketing techniques that set the candidate apart from others in the field.

Resume Objective Examples for Vice President of Marketings:

Strong objectives.

• These objectives are strong because they clearly articulate the candidates' relevant experience, educational background, and specific skills that align with the responsibilities of a Vice President of Marketing. They demonstrate a blend of creativity, strategic thinking, and leadership abilities, which are crucial for driving marketing initiatives and achieving business goals. Additionally, they convey a sense of ambition and a results-driven mindset, both of which are attractive qualities to hiring managers looking for a candidate who can make a significant impact in their organization.

Weak Objectives

• These objectives are weak because they are too broad and fail to convey the candidate's unique strengths, specific accomplishments, or measurable results that would differentiate them from other applicants. They also lack details about the industries or markets the candidate has experience in, which is crucial for a role that often requires specialized knowledge. Additionally, they do not mention any goals or visions for the company the candidate is applying to, which is a missed opportunity to align with potential employers' objectives.

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• Showcase your ability to drive revenue growth: Highlight specific marketing campaigns or strategies that you implemented that resulted in increased sales or revenue for the company.
• Emphasize your leadership and management skills: Describe how you built and led high-performing marketing teams, including the number of team members you managed and any notable achievements or improvements under your leadership.
• Highlight your expertise in market research and analysis: Discuss how you conducted market research to identify target audiences, analyze competitors, and inform marketing strategies.
• Demonstrate your proficiency in digital marketing: Highlight your experience with digital marketing channels such as social media, email marketing, SEO, and paid advertising, and provide examples of successful campaigns or initiatives you led.
• Show your ability to develop and execute comprehensive marketing plans: Describe how you developed marketing strategies and plans that aligned with the company's goals and objectives, and outline the steps you took to execute those plans.
• Quantify the impact of your marketing initiatives: Use metrics and data to demonstrate the success of your marketing efforts, such as increased website traffic, lead generation, conversion rates, or brand awareness.
• Highlight your experience in branding and positioning: Discuss how you developed and implemented brand strategies, including brand messaging, visual identity, and brand positioning in the market.
• Include any industry recognition or awards: Mention any industry awards, accolades, or recognition you received for your marketing campaigns or achievements.
• Showcase your ability to collaborate cross-functionally: Describe how you worked with other departments, such as sales, product development, and customer service, to align marketing strategies and achieve business objectives.
• Lastly, demonstrate your ability to adapt and stay ahead of marketing trends: Highlight any instances where you successfully implemented new marketing technologies, strategies, or tactics to stay competitive in the market.

Example Work Experiences for Vice President of Marketings:

Strong experiences.

• Orchestrated a comprehensive rebranding initiative for a multinational corporation, leading to a 35% increase in brand recognition and a 25% growth in market share within the first year post-launch.
• Developed and executed a digital transformation strategy that increased online sales by 40% and enhanced customer engagement through personalized marketing campaigns.
• Established strategic partnerships with key industry influencers and platforms, resulting in a 50% increase in referral traffic and a 20% boost in conversion rates.
• Directed a marketing team in launching a new product line, which exceeded sales targets by 60% within the first quarter, garnering industry awards and critical acclaim.
• Implemented a data-driven marketing approach that optimized ad spend by 30%, while simultaneously increasing lead generation by 45% through targeted campaigns.
• Leveraged advanced analytics to refine customer segmentation, leading to a 33% improvement in customer retention and a significant uplift in lifetime value.
• Championed a sustainability-focused marketing campaign that resonated with the company's core values, resulting in a 70% positive sentiment across social channels and a 15% increase in customer loyalty.
• Negotiated and secured a landmark sponsorship deal with a major sports league, enhancing brand visibility and aligning the company with key demographic markets.
• Revitalized the company's content marketing strategy, leading to a triple-digit growth in organic traffic and a 40% increase in social media engagement.
• These work experiences showcase the Vice President of Marketing's ability to drive significant business results through strategic initiatives, such as rebranding, digital transformation, and product launches. They highlight the use of data-driven decision-making to optimize marketing efforts and demonstrate the ability to form strategic partnerships that enhance brand visibility and market penetration. The inclusion of quantifiable achievements, such as increases in sales, market share, and customer engagement, provides clear evidence of the candidate's impact on the company's success.

Weak Experiences

• Developed and executed marketing strategies to drive brand awareness and customer acquisition.
• Collaborated with cross-functional teams to create and implement integrated marketing campaigns across multiple channels.
• Analyzed market trends and competitor activities to identify opportunities for growth and optimize marketing efforts.
• Managed a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Oversaw the development and execution of marketing plans, ensuring alignment with overall business objectives.
• Monitored and reported on key performance indicators to track the effectiveness of marketing initiatives.
• Led the launch of new products, developing comprehensive marketing plans and coordinating cross-functional teams.
• Implemented marketing automation tools to streamline processes and improve campaign effectiveness.
• Conducted market research and customer segmentation analysis to identify target audiences and inform marketing strategies.
• These work experiences are weak because they lack specificity and quantifiable results. They provide generic descriptions of tasks performed without showcasing the impact of the individual's work or the benefits brought to the company. To improve these bullet points, the candidate should focus on incorporating metrics to highlight their achievements, such as specific increases in brand awareness or customer acquisition, and providing clear context that demonstrates their leadership qualities and direct contributions to successful outcomes.

Top Skills & Keywords for Vice President of Marketing Resumes:

Top hard & soft skills for vice president of marketings, hard skills.

• Strategic Marketing Planning
• Brand Management and Development
• Digital Marketing and Social Media Strategy
• Marketing Analytics and ROI Analysis
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Campaign Management
• Customer Relationship Management (CRM) Systems
• Content Marketing and Content Strategy
• Market Segmentation and Targeting
• Lead Generation and Conversion Optimization
• Public Relations and Corporate Communications
• Marketing Automation and Email Marketing

Soft Skills

• Strategic Vision and Market Insight
• Leadership and Team Empowerment
• Communication and Persuasion Skills
• Collaboration and Stakeholder Management
• Adaptability to Market Changes
• Time Management and Organizational Skills
• Customer-Centric Approach and Empathy
• Decision Making and Risk Assessment
• Conflict Resolution and Diplomacy
• Creativity and Campaign Innovation
• Active Listening and Consumer Feedback Analysis
• Emotional Intelligence and Team Motivation

Go Above & Beyond with a Vice President of Marketing Cover Letter

Vice president of marketing cover letter example: (based on resume), resume faqs for vice president of marketings:, how long should i make my vice president of marketing resume.

The ideal length for a Vice President of Marketing resume is typically two pages. This length provides sufficient space to detail your extensive experience, strategic initiatives, leadership roles, and significant achievements without overwhelming the reader. As a Vice President of Marketing, you are expected to have a substantial track record of strategic leadership, market growth initiatives, successful campaigns, and possibly team management. A two-page resume allows you to present a comprehensive picture of your career progression, key projects, and the impact of your work, such as increases in market share, revenue growth, or successful brand launches. Here's why a two-page resume is appropriate for a Vice President of Marketing: 1. **Depth of Experience**: By the time you reach the vice-presidential level, you've likely accumulated a wealth of relevant experiences that cannot be adequately conveyed on a single page. 2. **Leadership and Achievements**: You'll want to highlight

What is the best way to format a Vice President of Marketing resume?

The best way to format a Vice President of Marketing resume is to ensure it is clear, concise, and tailored to highlight the most relevant experiences and skills for the role. Here is a suggested format with explanations relevant to a Vice President of Marketing: 1. **Contact Information**: At the top, include your name, phone number, email, and LinkedIn profile. Make sure this information is easily visible and accessible. 2. **Professional Summary**: Start with a strong summary statement that encapsulates your key qualifications, marketing expertise, leadership skills, and significant achievements. This should be a brief, compelling narrative that positions you as a strategic leader in the marketing field. 3. **Core Competencies**: List key skills and areas of expertise that are relevant to a VP of Marketing role, such as strategic planning, brand management, digital marketing, analytics, market research, product development, and team leadership. This section

Which Vice President of Marketing skills are most important to highlight in a resume?

When crafting a resume for a Vice President of Marketing position, it's crucial to highlight a blend of strategic, analytical, creative, and leadership skills. Here are some key skills to consider including, along with explanations for why they are important: 1. Strategic Planning: As a VP of Marketing, you are responsible for setting the strategic direction of the marketing department. Highlighting your ability to develop and implement marketing strategies that align with the company's business goals is essential. 2. Leadership and Team Management: You will be leading a team of marketing professionals. Showcasing your experience in managing, mentoring, and motivating teams is critical for demonstrating your leadership capabilities. 3. Data Analysis and Metrics: A VP of Marketing must be able to analyze marketing data and metrics to make informed decisions. Highlight your proficiency with analytics tools and your ability to translate data into actionable insights. 4. Digital Marketing Expertise: In today's digital age, expertise in digital marketing channels, such as SEO, PPC, social media, content marketing, and email marketing, is vital. Emphasize your experience with these tools and your ability to drive digital campaigns. 5. Brand Management: Your role involves overseeing the brand's image and market positioning. Showcasing your experience in brand

How should you write a resume if you have no experience as a Vice President of Marketing?

Writing a resume for a Vice President of Marketing position when you have no direct experience in that role can be challenging, but it's important to focus on the skills, experiences, and accomplishments that are transferable to the responsibilities of a VP of Marketing. Here's how you can approach it: 1. **Start with a Strong Summary**: Begin your resume with a professional summary that highlights your marketing expertise, leadership skills, and strategic thinking abilities. This should be a concise statement that positions you as a valuable candidate for a VP of Marketing role, even without direct experience. 2. **Emphasize Transferable Skills**: Identify the key skills required for a VP of Marketing and match them with the skills you've gained in other roles. These might include strategic planning, brand management, digital marketing, analytics, leadership, communication, and team management. 3. **Highlight Leadership Experience**: Even if you haven't held a VP title, any leadership experience you have is relevant. This can include leading projects, managing

Compare Your Vice President of Marketing Resume to a Job Description:

• Identify opportunities to further tailor your resume to the Vice President of Marketing job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Related Resumes for Vice President of Marketings:

Vice president of marketing resume example, more resume guidance:.

Samples › VP Marketing

VP Marketing Sample

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Welcome to "VP of Marketing Resume Example, Tips & Tricks," a comprehensive guide designed to empower you, a skilled and dynamic Vice President of Marketing, in crafting a standout resume that captures your expertise and achievements. In today's competitive job market, a well-crafted resume is not just a document; it's your personal branding tool that opens doors to exciting career opportunities. As a seasoned marketing professional, you understand the value of strategic communication, and your resume is your chance to communicate your leadership prowess, strategic thinking, and innovative vision in the most compelling way possible.

In the sections that follow, we'll delve into the art of writing an impactful VP of Marketing resume that not only highlights your achievements but also resonates with prospective employers. We'll explore essential resume components, provide real-world VP of Marketing resume examples for inspiration, discuss key hard and soft skills that set you apart and offer valuable insights into crafting a compelling summary. Whether you're aiming to climb the corporate ladder or explore new horizons, this guide has you covered.

How to write a resume

Before we dive into the specifics of crafting a VP of Marketing resume, let's outline the general structure that ensures your resume tells a compelling story of your professional journey:

Contact information: Ensure your name, location , phone number, email address, and LinkedIn profile (if relevant) are prominently displayed.

Professional summary: Craft a concise yet impactful summary that highlights your years of experience, key accomplishments, and leadership style. This is your elevator pitch – make it count!

Work experience: Detail your career trajectory in reverse-chronological order, focusing on quantifiable achievements. Showcase your ability to drive revenue, lead teams, and implement successful marketing strategies.

Skills: Highlight a mix of hard skills (data analysis, marketing automation, etc.) and soft skills (leadership, communication, etc.) relevant to the VP of Marketing role.

Education: The education section of your resume isn’t just for degrees. Yes, you should mention your degrees, but also include relevant certifications and professional development.

Achievements: Dedicate a section to highlight specific accomplishments that demonstrate your impact on previous employers.

Crafting a resume is all about presenting your professional journey, skills, and achievements in a way that captures the attention of potential employers. Here's a step-by-step guide on how to do it effectively:

Understand your goal: Before you start writing, clarify the purpose of your resume. Are you seeking a new job, a career change, or a promotion within your current company? This will help you tailor your resume to align with your specific goal.

Choose the right format: There are three main resume formats: chronological, functional, and combination (also known as hybrid). Choose the format that best highlights your strengths and experiences. For a VP of Marketing role, a chronological or combination format is usually preferred.

Tailor to the job description: Customize your resume for each job application. Analyze the job description and incorporate relevant keywords and skills from the posting into your resume. This increases your chances of getting noticed by Applicant Tracking Systems Are (ATS) and hiring managers.

Keep it concise: Aim for a resume length of one to two pages. Be concise and focus on the most relevant information. Long paragraphs can be off-putting, so use bullet points to enhance readability.

Proofread and edit: Thoroughly proofread your resume for grammar, spelling, and formatting errors. Consider asking a friend or colleague to review it as well. A polished and error-free resume reflects your attention to detail.

Include optional sections: Depending on your circumstances, you might add sections like professional affiliations, publications, speaking engagements, or volunteer work, if they are relevant to the VP of Marketing role.

Save and share: PDFs are a popular choice for preserving formatting; some ATS might struggle to interpret them correctly. To enhance compatibility, save a copy of your resume in Microsoft Word format (e.g., .docx). Give your resume file a clear and professional name, such as "FirstName_LastName_Resume.docx." 

VP of Marketing Resume example

If a picture is worth a thousand words, then a sample resume would be invaluable. So, we’ve created a sample for you to use. By customizing this VP of Marketing resume example with your own experience, skills, and achievements, you can transform your professional narrative into a compelling story that demands attention. 

City, State or Country if international

Phone | Email

LinkedIn URL

VP MARKETING PROFESSIONAL

Dynamic bilingual/multilingual Marketing Executive with career success developing and deploying strategic marketing plans, designing and launching effective public relations (PR) campaigns and achieving record breaking increases in profits and productivity.  Recognized as a leader with strengths in non-profit, project management, event planning, administration and business development.  Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.

CORE COMPETENCIES

Market Planning

Social Media Management

Event Management

Crisis Management

Market Research

Community Relations

Press Releases

Digital Marketing

PROFESSIONAL EXPERIENCE

VP of Marketing

ZipJob, New York NY | Year to Year

Responsibilities

Provided innovative and creative consulting services to key clients while managing corporate marketing and communications functions, direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and seminar marketing resulting on over 500% growth.

Analyzed market data and identified opportunities to significantly make a strong brand impression

Authored seminars, course guides and coaching packets to train clients on how to sell more effectively

Produced media kits showcasing key marketing analytics and demographics for sales presentations

Consulted with key clients to work with individuals on the front lines to capture discretionary efforts and improve their productivity to the organization.

Built a loyal brand following by actively engaging potential customers daily through social network channels such as Facebook and Twitter (105,000 followers), newsletter, and customizable reminders.

Managed business development opportunities that resulted in a 40% increase in partnerships.

Developed Marketing plans that increased revenues by 40%.

Created a distinct stratagem and guiding principles to increase the efficiency of Marketing and Operations Management.

Senior Marketing Manager

Developed a detailed view of the niche market and utilized market analysis to increase possible channels of penetration and increase potential revenues.

Lead to design and develop comprehensive business strategies and marketing communication programs from vision through execution to results analysis and program refinement. Grew online consumer adoption exponentially to 1,300,000 members.

Oversaw and guided brand marketing programs to optimize user product experience including market research, competitive analysis, consumer segmentation studies, pricing tests, and usability A/B tests.

Developed and implemented comprehensive lead generation and conversion programs that result in #1 search engine ranking, premium media channel, 33%+ higher lifetime value of users than industry average.

Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

Relevant Coursework: List coursework taken (even include those you are planning on taking)

Awards/Honors: List any awards, honors or big achievements

Clubs/Activities: List clubs and activities in which you participated

Relevant Projects: List 2-3 projects you have worked on

Key hard & soft skills for VP of Marketing

In the dynamic landscape of marketing leadership, success hinges upon a finely tuned blend of technical expertise and interpersonal finesse. As a Vice President of Marketing, your skills repertoire must encompass both the strategic command of data-driven tools and the artistry of inspiring and guiding teams. Here are some pivotal hard and soft skills that not only define your role but distinguish you as a proficient and visionary marketing leader.

Hard skills

Data analytics: Mastery over data interpretation empowers you to uncover trends, insights, and opportunities that inform strategic decision-making.

Digital marketing proficiency: A deep understanding of online platforms, SEO, SEM, and marketing automation systems amplifies your ability to navigate the digital realm.

Market research: Proficient market analysis allows you to anticipate consumer preferences and tailor strategies that resonate with your target audience.

ROI analysis: Demonstrated expertise in evaluating the return on investment of marketing initiatives underscores your commitment to tangible results.

Budget management: Efficient allocation and management of resources are crucial to optimizing campaign effectiveness while maintaining fiscal responsibility.

Technical tools: Familiarity with marketing tools such as CRM systems, marketing automation platforms, and data visualization software enhances your strategic capabilities.

Soft skills

Leadership: The ability to inspire, guide, and mentor teams fuels collaboration and fosters an environment conducive to innovation.

Strategic thinking: Forward-thinking vision allows you to align marketing efforts with overarching business goals and adapt to evolving market trends.

Communication: Effective communication skills empower you to convey intricate marketing strategies to both internal teams and external stakeholders.

Creativity: Infuse marketing campaigns with inventive ideas that capture attention, resonate with audiences, and differentiate your brand.

Team collaboration: Collaboration fosters cross-functional synergy, enabling the development and execution of holistic marketing strategies.

Problem-solving: Agile problem-solving skills equip you to navigate challenges, swiftly adapting strategies to changing market dynamics.

As you continue on your career journey as a VP of Marketing, you should strive for a balanced fusion of technical proficiency and interpersonal finesse, and you'll not only lead your team but also steer your organization toward marketing excellence.

Summary & Last Words

Your resume serves as your first impression to prospective employers. By showcasing your leadership achievements, strategic mindset, and innovative thinking, you can captivate the attention of hiring managers and recruiters to stand out from the crowd of other job seekers -- of which there are many! Remember to tailor your resume to the specific job description, quantify your accomplishments, and highlight the unique value you bring to the table. 

Introduction to ZipJob: Professional Resume Writers

While you now have a solid foundation for crafting your VP of Marketing resume, you might consider the expertise of professional resume writers to elevate your document to the next level. ZipJob’s team of experienced professionals can help you fine-tune your resume, ensuring it reflects your unique strengths and resonates with hiring managers.

Why You Should Make Use of Our Resume Writing Services to Land Your Next Job as VP of Marketing

Navigating the intricacies of crafting a resume that truly captures your essence as a VP of Marketing can be challenging. ZipJob’s specialized knowledge in the realm of marketing resumes ensures that your document not only adheres to industry standards but also stands out among competitors. Let us help you articulate your accomplishments, showcase your skills, and communicate your vision effectively.

Resume Writing Service for VP of Marketing: Let us write your resume

Ready to take your VP of Marketing resume to the next level? Our team of expert resume writers is here to help. With a deep understanding of the marketing landscape and a keen eye for impactful content, we can collaborate with you to create a resume that opens doors to exciting opportunities. Your journey to landing your next VP of Marketing role begins with a professionally crafted resume. Contact us today to get started.

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3 VP Marketing Resume Examples for 2024

Our Resumes are featured in

• • Led a team of 10 marketing professionals to successfully launch new products and achieve a 50% increase in customer base.
• • Implemented data-driven decision making processes resulting in a 20% increase in marketing ROI.
• • Collaborated with product and technology teams to optimize user experience and drive customer satisfaction.
• • Managed a multi-million dollar marketing budget and achieved a 40% increase in leads generated.
• • Optimized marketing channels through A/B testing resulting in a 15% increase in conversion rate.
• • Implemented marketing automation tools to streamline campaign processes and improve efficiency.
• • Implemented SEO strategies resulting in a 30% increase in organic website traffic.
• • Managed social media campaigns and grew follower base by 50%.
• • Collaborated with content team to create engaging marketing collateral resulting in a 25% increase in lead conversion.

Modern VP Marketing Resume Example

Creative VP Marketing Resume Example

How to Format Your Resume for a VP Marketing Role in 2024

When it comes to creating a resume for a VP Marketing role in 2024, there are several key factors you need to be aware of in order to make a strong impression on potential employers. Let's dive right into the details:

In terms of length, aim to keep your VP Marketing resume to a maximum of two pages. Recruiters often have limited time to review each resume, so it's important to be concise and highlight the most relevant information. Additionally, choose a clean and professional design that is easy to read. Consider using a modern resume template to give your application a polished look.

When it comes to sections, there are a few key ones that are essential for a VP Marketing resume:

• Contact Information: Include your name, phone number, email address, and LinkedIn profile.
• Summary Statement: Write a brief summary showcasing your top marketing skills, accomplishments, and years of experience in the field.
• Experience: Highlight your relevant work experience, using the Context-Action-Result (CAR) framework to showcase your achievements.
• Education: Include your educational background, degrees earned, and any relevant certifications.
• Skills: List the marketing skills you possess, such as digital marketing, strategic planning, and team management.

Although not mandatory, adding optional sections like "Professional Associations and Memberships," "Publications," or "Projects" related to your marketing experience can make your resume stand out.

When writing about your experience in the VP Marketing field, using the Context-Action-Result (CAR) framework can be highly effective. This framework allows you to provide concrete examples of your work and demonstrate the impact you made in previous roles.

For example, instead of simply stating "Managed marketing campaigns," you can use the CAR framework to say:

• Context: Analyzed market trends and identified the need for a targeted marketing campaign.
• Action: Developed and executed a comprehensive marketing strategy, leveraging various channels and platforms.
• Result: Increased lead generation by 30% and drove a 20% increase in revenue within six months.

Using this framework helps highlight your ability to analyze data, take decisive action, and achieve measurable results.

Here are the key takeaways to keep in mind when crafting your VP Marketing resume:

• Keep your resume concise and visually appealing.
• Include essential sections like contact information, summary statement, experience, education, and skills.
• Consider adding optional sections to showcase additional qualifications.
• Use the CAR framework to highlight your accomplishments and demonstrate your impact.

By following these guidelines and tailoring your resume to the VP Marketing role, you'll increase your chances of landing interviews and securing your dream job in 2024.

Top 7 Soft Skills for VP Marketing Resume

• Strategic Thinking
• Communication
• Team Management
• Problem Solving
• Negotiation

Top 7 Hard Skills for VP Marketing Resume

• Marketing Strategy
• Digital Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Data Analysis
• Market Research

Frequently Asked Questions

What are some key sections to include in a vp marketing resume.

Some key sections to include in a VP Marketing resume are a professional summary, core competencies, work experience, education, and certifications.

What are some important skills to highlight in a VP Marketing resume?

Important skills to highlight in a VP Marketing resume include strategic planning, market analysis, team leadership, brand management, digital marketing, and budgeting.

Can you provide an example of a VP Marketing resume summary?

Sure! A VP Marketing resume summary could be: Results-driven marketing executive with over 10 years of experience in developing and executing successful marketing strategies. Proven track record in driving revenue growth and brand awareness for diverse industries.

Should I include specific metrics or achievements in the work experience section?

Absolutely! Including specific metrics and achievements in the work experience section can demonstrate your impact and results. For example, you can mention how you increased sales by X%, improved website traffic by X%, or successfully launched a new product resulting in X% market share growth.

Is it necessary to include an education section in a VP Marketing resume?

Yes, including an education section is important as it shows your academic background and qualifications. Include relevant degrees, certifications, and any specialized marketing courses or workshops you have completed.

Should I tailor my VP Marketing resume for each job application?

Yes, it is highly recommended to tailor your VP Marketing resume for each job application. Customize your resume based on the specific job requirements and emphasize the skills and experiences most relevant to the position.

For more inspiration, why not check out our free resource of job-focused resume examples?

Project Director

When creating your project director resume in 2024, there are a few key formatting considerations you need to be aware of. These include the length, design, and format of your resume. Follow these guidelines to ensure your resume stands out: Length: Keep your resume concise and focused, aiming for a maximum of two pages. Recruiters often spend only a few seconds scanning each resume, so it's crucial to highlight your most relevant experience and skills. Design: Use a clean, professional design with clear headings and sufficient white space. Avoid excessive use of colors or graphics that may distract the reader. Bold and italicize key information to make it stand out. Format: Organize your resume into clear sections, starting with a professional summary or objective statement. Use bullet points to highlight your achievements and responsibilities within each section. Include relevant keywords from the job description to optimize your resume for Applicant Tracking Systems (ATS). When applying for a project director position, it's essential to include the right sections to showcase your qualifications and demonstrate your suitability for the role. Consider including the following sections: Professional Summary/Objective: Provide a brief overview of your experience, skills, and career goals. Work Experience: Highlight your relevant work experience, emphasizing your accomplishments and leadership abilities. Use the Context-Action-Result framework (CAR) to effectively communicate your achievements (more on this framework later). Education: List your educational background, including degrees, certifications, and any relevant coursework. Skills: Include a section that highlights your technical and interpersonal skills, such as project management, communication, and problem-solving. Awards/Achievements: If you have received any awards or recognition for your work, showcase them in this section. Certifications: If you possess any relevant certifications, such as PMP (Project Management Professional), include them to bolster your candidacy. References: While it's generally optional to include references on your resume, you can mention that they are available upon request to provide additional credibility. When describing your experience as a project director in your resume, using the Context-Action-Result (CAR) framework can effectively showcase your accomplishments. Here are a few examples of bullet points using this framework: Context: Led a cross-functional team of 15 members in the successful execution of a $5 million IT infrastructure project. Action: Developed and implemented a comprehensive project plan, ensuring adherence to scope, budget, and timeline. Assigned tasks, monitored progress, and resolved any issues that arose. Result: Completed the project ahead of schedule and under budget, resulting in savings of $500,000 for the organization. Received recognition for exceptional leadership and project execution. Context: Oversaw the launch of a new product line, coordinating activities between marketing, production, and sales departments. Action: Developed and implemented a strategic marketing plan, identified target markets, and established pricing and distribution channels. Collaborated with the production team to ensure timely product availability. Result: Achieved a 20% increase in sales within the first quarter, surpassing revenue targets and driving company profitability. Received the Company Innovation Award for successful product launch. As you craft your project director resume, keep these key takeaways in mind: Pay attention to resume length, design, and format. Keep it concise, professional, and well-structured. Incorporate key sections such as a professional summary, work experience, education, skills, and certifications. Use the Context-Action-Result framework to describe your experience effectively. Highlight your achievements and quantify results wherever possible. Optimize your resume for ATS by incorporating relevant keywords from the job description. By following these guidelines and tailoring your resume to the specific requirements of a project director role, you'll increase your chances of capturing the attention of recruiters and landing your dream job.

Android Developer

In 2024, creating an effective resume as an Android developer requires careful attention to length, design, and format. Here are some key considerations to keep in mind: Length: Aim for a one-page resume unless you have extensive experience. Design: Opt for a clean and professional design that showcases your skills and experience. Format: Use a chronological format to highlight your most recent and relevant work experience. When preparing your Android developer resume, include the following essential sections: Summary/Objective: Start with a brief summary or objective statement that highlights your key qualifications and career goals. Skills: List your technical skills, such as programming languages, frameworks, and tools relevant to Android development. Experience: Describe your professional experience using the Context-Action-Result framework to showcase your accomplishments and impact. Education: Include your educational background, especially if you have relevant degrees or certifications. Projects: Highlight any notable Android projects you have worked on, including key responsibilities and outcomes. Additional Sections: Consider adding optional sections like certifications, publications, or relevant community involvement. The Context-Action-Result (CAR) framework is an effective way to articulate your experience as an Android developer. Here are some examples of bullet points using this framework: Context: Developed a mobile application for a leading e-commerce company. Action: Implemented key features, such as user authentication, product search, and shopping cart functionality. Result: Increased user engagement by 20% and improved overall app performance, resulting in a 15% increase in customer satisfaction. Context: Collaborated with a cross-functional team to create a fitness tracking app. Action: Designed and implemented the user interface, incorporating intuitive navigation and interactive visualizations. Result: Received positive user feedback, achieving a 4.5-star rating on app stores and attracting over 100,000 downloads within the first month of launch. Context: Led the development of a location-based social networking app. Action: Integrated geolocation services and optimized data processing for real-time updates. Result: Increased user engagement by 30%, leading to a significant growth in active users and attracting attention from potential investors. When creating your Android developer resume, remember these key takeaways: Focus on relevant information: Highlight your technical skills, experience, and relevant projects. Use the CAR framework: Structure your experience using the Context-Action-Result framework to showcase achievements and impact. Keep it concise: Aim for a one-page resume and use short, impactful bullet points. Highlight your design and development skills: Emphasize your ability to create user-friendly interfaces and optimize app performance. Showcase your passion: Demonstrate your enthusiasm for Android development through personal projects or contributions to the community. By following these guidelines, you can create a compelling Android developer resume that highlights your skills, experience, and potential as a valuable addition to any development team.

Financial Representative

When creating a resume for a financial representative position in 2024, there are a few things you need to be aware of. First, keep your resume concise and to the point. Financial representatives typically have busy schedules, so they appreciate resumes that get straight to the important details. Aim for a length of one to two pages, and use a clean, professional design. As for the format, consider using a reverse-chronological order, starting with your most recent experience and working backwards. This makes it easy for hiring managers to see your progression and accomplishments. Additionally, use clear headings and subheadings to organize your resume, making it easy for recruiters to skim through and find the information they need quickly. There are several key sections that every financial representative resume should include. These include: Contact Information: Include your name, phone number, email address, and LinkedIn profile link. Make it easy for employers to contact you. Summary/Objective: Provide a brief overview of your skills, experience, and career aspirations. Tailor this section to highlight why you are a great fit for the specific financial representative role you are applying to. Professional Experience: Use the Context-Action-Result framework to showcase your experience effectively. Start each bullet point by describing the context or situation, followed by the action you took, and finally, the result or impact you achieved. For example: Context: Conducted a thorough financial analysis of clients' portfolios. Action: Developed customized investment strategies based on clients' financial goals and risk tolerance. Result: Increased clients' average ROI by 15% within three months, resulting in a 20% growth in the client base. Skills: Highlight both technical and soft skills relevant to the financial representative role. This may include proficiency in financial analysis software, excellent communication skills, and strong problem-solving abilities. Education: Include your educational background, relevant certifications, and any specialized training related to finance or investments. Achievements: If you have received any notable awards or recognition for your performance as a financial representative, be sure to include them in a separate section. This helps you stand out from other candidates. To summarize, here are some key takeaways for creating an impactful financial representative resume: Keep your resume concise and professional, aiming for a length of one to two pages. Use a reverse-chronological order and clear headings to make it easy for recruiters to navigate your resume. Include the essential sections such as contact information, summary/objective, professional experience (using the Context-Action-Result framework), skills, education, and achievements. Focus on showcasing your achievements and the results you have achieved in previous roles. Customize your resume to align with the specific requirements and qualifications of the financial representative role you are applying to. By following these tips and crafting a compelling financial representative resume, you increase your chances of landing your desired job in this competitive field. Good luck!

Vice President Of Marketing Resume Examples & Guide

Create a standout vice president of marketing resume with our online platform. browse professional templates for all levels and specialties. land your dream role today.

This Vice President Of Marketing Resume Example offers an in-depth look at the qualifications and experience of an experienced marketing executive. It covers a range of topics, from strategic and creative thinking to analytics and customer insights. You'll get an insight into how this professional has put their skills to use in the past, as well as the type of results they can achieve in their current role. Use this article to get inspired and create a resume that will help you stand out from the competition.

We will cover:

• How to write a resume , no matter your industry or job title.
• What to put on a resume to stand out.
• The top skills employers from every industry want to see.
• How to build a resume fast with our professional Resume Builder .
• Why you should use a resume template

What does a Vice President Of Marketing do?

The Vice President of Marketing is responsible for developing and implementing marketing strategies in order to achieve organizational goals. This involves developing and overseeing the execution of marketing plans, managing the marketing budget, and creating and implementing campaigns to promote the organization’s products and services. The Vice President of Marketing also works to develop relationships with customers, build brand loyalty, and increase customer satisfaction. Additionally, the Vice President of Marketing will evaluate customer feedback and market trends in order to create strategies that meet customer needs and maximize organizational profits.

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What are some responsibilities of a Vice President Of Marketing?

• Developing and implementing strategies for marketing and sales.
• Creating and overseeing budgets for marketing and sales initiatives.
• Analyzing market trends and leveraging customer insights to drive marketing campaigns.
• Creating, managing, and optimizing digital campaigns.
• Developing and managing relationships with vendors and partners.
• Developing and managing customer loyalty programs.
• Managing customer service and support.
• Designing and overseeing customer surveys.
• Monitoring and evaluating competitive activities.
• Tracking customer feedback and developing strategies to respond.

Sample Vice President Of Marketing Resume for Inspiration

Vice President of Marketing

Name: John Smith Address: 123 Main Street, Los Angeles, CA 90001 Phone: (123) 456-7890 Email: [email protected]

John is a highly experienced marketing professional with more than 10 years of experience in the industry. He has a deep understanding of digital and traditional marketing strategies, and a proven track record of success in developing and executing campaigns that drive growth for his clients. He is an excellent communicator, with excellent interpersonal and organizational skills, and is passionate about helping his clients achieve their goals.

• Vice President of Marketing, ABC Corporation (2020-Present)
• Marketing Director, XYZ Corporation (2015-2020)
• Marketing Manager, QRS Corporation (2010-2015)
• MBA in Marketing, University of California, Los Angeles (2008)
• BA in Business Administration, University of Southern California (2005)
• Digital marketing strategies
• Social media marketing
• Strategic planning and budgeting
• Campaign development and execution
• Data analysis and reporting
• Project management
• Team leadership and management
• Google Analytics Certified Partner
• Google AdWords Certified Professional
• English (fluent)
• Spanish (conversational)

Resume tips for Vice President Of Marketing

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Vice President Of Marketing resume tips. We collected the best tips from seasoned Vice President Of Marketing - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

• Highlight relevant experience and skills that demonstrate your ability to successfully lead marketing initiatives.
• Include metrics to quantify your accomplishments and demonstrate the impact of your work.
• Incorporate industry-specific keywords to ensure that your resume is searchable and recognizable.
• Create a professional summary that clearly states who you are, your experience, and what you bring to the table.
• Make sure that your resume is well organized and easy to read.

Vice President Of Marketing Resume Summary Examples

A Vice President Of Marketing Resume Summary or Resume Objective can be used to quickly give the reader a snapshot of your professional experience, qualifications, and accomplishments in a few sentences. It should be used to draw attention to your expertise and highlight the most important details that will make you stand out from other candidates. This summary should be tailored to the specific job you are applying for and should reflect your unique skills and abilities. For Example:

• Experienced VP of Marketing, with a history of driving successful digital marketing campaigns and increasing brand awareness.
• Highly organized and detail-oriented VP of Marketing with a track record of successful customer acquisition and retention strategies.
• Dynamic and creative VP of Marketing with extensive experience in developing and executing innovative marketing strategies.
• Results-driven VP of Marketing with a proven track record of launching successful campaigns and increasing sales growth.
• Strategic VP of Marketing with a demonstrated ability in utilizing data to develop effective marketing strategies.

Build a Strong Experience Section for Your Vice President Of Marketing Resume

Building a strong experience section for a Vice President of Marketing resume is important for showcasing the candidate's qualifications and past successes. This section should include a detailed description of the candidate’s past roles, accomplishments, and any special projects managed. It should also include key metrics such as budgeting, revenue growth, cost savings, and market share increases. This information will help demonstrate the candidate's experience and ability to lead a marketing team and achieve successful results. For Example:

• Successfully managed the development and implementation of marketing strategies for a multi-million dollar company.
• Spearheaded the design and implementation of multiple campaigns resulting in a 15% increase in sales.
• Monitored and analyzed marketing trends, customer feedback, and customer data to identify potential growth opportunities.
• Developed and implemented innovative digital marketing strategies, resulting in increased website traffic and conversions.
• Collaborated with the sales team to identify key customer needs and develop targeted marketing strategies.
• Managed a team of 10 marketing professionals to ensure timely and efficient completion of projects.
• Conducted market research and analysis to determine customer needs and preferences.
• Established and maintained relationships with key stakeholders, industry influencers, and media outlets.
• Developed and implemented comprehensive marketing plans to support the company’s overall business goals.
• Led the development of promotional materials such as brochures, flyers, and other marketing collateral.

Vice President Of Marketing resume education example

A Vice President of Marketing typically requires a bachelor's degree in marketing or a related field. Additional qualifications may include an MBA or a master's degree in marketing, business, or a related field. Previous experience in marketing, brand management, and marketing strategy is also helpful. Strong communication, collaboration, and analytical skills are required, as well as the ability to manage multiple projects. Here is an example of an experience listing suitable for a Vice President Of Marketing resume:

• Bachelor of Arts in Marketing, University of California, Los Angeles, USA (2003)
• MBA in Business Administration, Harvard Business School, USA (2006)
• Certified Digital Marketing Professional, Digital Marketing Institute, USA (2019)

Vice President Of Marketing Skills for a Resume

Adding skills to a Vice President of Marketing resume is important because it gives potential employers an understanding of the qualifications and experience you have acquired in the field. It is also important to include specific skills related to marketing, such as knowledge of marketing principles, digital marketing strategies, marketing analytics, content marketing, and social media marketing. Including these skills can help demonstrate that you have the necessary qualifications for the job and can help you stand out among other applicants. Soft Skills:

• Communication
• Strategic Thinking
• Decision Making
• Organization
• Presentation
• Problem Solving
• Marketing Strategy
• Brand Management
• Data Analysis
• Financial Management
• Public Speaking
• Team Building
• Project Management
• Social Media
• Creative Thinking

Common Mistakes to Avoid When Writing a Vice President Of Marketing Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

• Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
• Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
• Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
• Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
• Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
• Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
• Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Vice President Of Marketing resume

• Strong communications and interpersonal skills.
• Extensive knowledge of digital marketing techniques.
• Proven success in developing and executing marketing strategies.
• Demonstrated ability to lead a team to success.
• In-depth understanding of consumer behavior.
• Familiarity with the latest trends in the marketing world.
• Excellent organizational and problem-solving skills.
• Strong budget management and analytics skills.
• Ability to build and maintain relationships with external partners.
• Proficient in using various software and technology.

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V.P Marketing Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the v.p marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

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• Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development
• Develop and manage the marketing budget and oversee the development and management of internal operating budgets
• Manage performance factors, to include driving tour production, increasing financial performance and reviewing marketing program efficiencies
• Manage the execution and effectiveness of all company marketing activities. Establish key performance metrics considering industry best practices. Gather digital analytics and sales data to evaluate performance against metrics. Share and use insights from metrics to inform development of future plans and facilitate learning throughout the organization
• Drive and manage member acquisition and retention. Lead all new member acquisition tactics including the member referral program. Oversee integrated channel planning across email, direct mail, website and digital signage with an emphasis on A/B testing and performance optimization
• Partners with the CMO and EVP of Wealth Management and other key wealth leaders to define the identity of the “One Wealth Target Operating Model” for internal and external audiences in the context of the overall Hancock Whitney brand architecture
• Oversee all aspects of marketing for the company inclusive of branding, public relations, social media, demand generation, marketing communications, product marketing, analytics, advertising, tradeshows, webinars and other initiatives
• Develop and manage flow of necessary marketing and creative materials to international teams working closely with Marketing, Retail & Sales
• Responsible for the management and development of partner and ecosystem
• Develop and manage the Canada marketing plan and budget, from preparation, submission, and allocation through to evaluating the effectiveness of marketing activities
• Responsible for the business development with the Operators worldwide including building and maintaining relationships, finding opportunities, and romoting products
• Strategic thinker who can quickly assess a situation, business opportunity or challenge, devise a plan and execute by "rolling up your sleeves" to do the work and/or aligning internal and external resources to deliver
• Works with WBCP senior management team to develop worldwide marketing objectives, strategies, plans and budgets according to division objectives and priorities
• Develop strategy and build marketing plans to generate awareness, engage customers and create solution demand to drive growth and expansion in Canada
• Direct Consumer Insights to determine trends and opportunities in key markets; analyze competition and product performance to improve market share globally
• Develops and monitors departmental budget; reviews with Finance expenditures in support of major product introductions and re-promotions
• Develop overall integrated, 360 communication strategy and brief the following partner groups Creative, Merchandising, Global Communications, Education, Digital, Online and Special Events
• In collaboration with PD, present to senior management new global Treatment opportunities; initiate all development with cross functional teams
• Drive the development of 3 year product planning, global and regional marketing calendars; lead the preparation of regular subcategory reviews, strategies and programs
• Work with SVP to drive the conceptual ideation process and development of marketing programs that deliver breakthrough storytelling and drive emotional connections with consumers
• Conduct pricing studies and issue recommendations to management
• Solid organizational and project management skills; able to establish priorities; strong detailed execution and strong ability to multi-task
• Excellent communication skills with the ability to make information relatable to a variety of audiences
• Demonstrable track record of professional and academic excellence
• Working knowledge of wireless devices (tablet, smart phone, feature phone, etc.)
• Excellent management skills with an ability to lead, motivate and work with individuals across all levels of an organization internally and externally
• Strong knowledge of sales channels and merchandising strategies relevant to the company’s publishing programs for front and backlist works
• Excellent analytical skills and the ability to interpret data and form marketing strategy based on data, experience and goals
• Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results
• Strong analytical skills; ability to synthesize information to develop understanding of key insights
• Strong verbal presentation ability

15 V.P Marketing resume templates

Read our complete resume writing guides

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• Oversees the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
• Manage relationships with local market employee engagement, communication, external community partners and special events/sponsorships
• Manage business-to-business social medial strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging; building the 'voice of the customer' on everything that we do

VP of Marketing Resume Examples & Samples

• Contributions to crafting strategic and emotional viewpoints to keep the brand relevant and evolving
• Thought leadership/execution in developing short and long term strategic roadmaps for the brand
• Thought leadership/execution in creation and implementation of brand experiences in digital and direct channels that engage and excite customers
• Execute strategic initiatives within a set yearly budget for brand
• Partner with internal brand stakeholders to champion and align 360 brand communication, management, and strategies
• Foster innovative and infectious brand and team spirit
• Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand
• Monitor competitive brands for insights that could lead to innovations
• Monitor research for shifts in consumer behavior
• Passion for collaboration
• Responsible for the professional and personal development of a team through: establishing goals, one-on-one project coaching, stretch projects, weekly team meetings, quarterly professional development meetings, exposure to new and interesting projects
• Ability to deliver on outlined strategic goals for the brand on-time and on-budget
• Ability to align marketing strategy with business division goals
• Foster excellent working relationships and lines of communication with CEO/President/Sales/Design/Merchandising/Licensing teams
• Foster strong working relationships with external parties to include research vendors, advertising agencies, public relations agencies, media buying companies, and publishing companies
• Adhere to yearly defined marketing budget
• 7-10 years of experience in fashion/retail marketing
• Knowledge of Windows Office (Excel, Word, PowerPoint) required
• Marketing knowledge across media – print, digital, social
• Strong strategic and analytic abilities
• Executional excellence
• Enthusiastic, energetic, team player and thought leader
• Proven track record in brand management and growth
• Outstanding verbal and written communication skills required
• Outstanding leadership/interpersonal skills required
• Ability to dynamically create and present a vision and align key stakeholders to it

V.P Marketing Resume Examples & Samples

• Bachelor’s degree and 10-15 years of relevant experience in creative and program management, and leadership of people
• Proven ability to develop a strategy that considers business development and sales objectives, and to adjust tactics as business needs change
• Effective agency, vendor, and budget management skills
• Demonstrated ability to provide thought leadership; assimilate business results; and innovate
• Track record of developing people and of building strong relationships across an organization and with people at all management levels
• Strong written (including presentation and copy writing) and verbal communication skills
• Excellent organizational skills and ability to manage multiple and changing priorities
• Use background in strategic planning to create unique and effective marketing plans for each project
• Strategic thinker/planner who can inspire the team to innovate in new unexplored areas
• Work closely and creatively with sales leaders to increase orders and achieve better sell-through of product
• Communicate regularly with authors and agents.Executive planning with other senior leaders to best position HCCP and W Publishing in the years ahead
• Complete responsibility for the master marketing budget and allocation of funds for individual projects
• Key player in the effort to meet or exceed annual revenue for both imprint and Harper Collins corporately
• Foster an environment of creativity, passion, and innovation through extensive knowledge of the Marketing industry and proven leadership ability
• Extensive experience (10+ years) in multiple phases of marketing and publicity, including promotion, merchandising, packaging, and master strategy in the publishing industry specifically
• Expert in brand management with advanced understanding of social media campaigns and mobilization of marketing teams
• Thorough understanding of inspirational products and their unique characteristics
• Outstanding communication skills (both written and verbal)
• Highly effective leader and motivator with a track record of success
• Minimum of 3 years of experience leading a team of professionals
• Expert skills in preparing presentations either personally or through team members
• A passion for authors and their products

Global Networks Marketing Analyst VP Resume Examples & Samples

• Bachelor degree or equivalent experience, Masters preferred
• 6+ years of analytical work experience required, with broad understanding of business needs and issues
• Experience in coordinating and implementing new business opportunities and functionalities
• Banking experience preferred
• Ability to thrive in a dynamic and fast-paced environment
• Excellent project management skills required
• Excellent written and oral communication skills & ability to work with senior management
• Proven experience in innovative thinking and problem solving specifically geared around developing new approaches and processes

VP, Global Treatment Marketing Resume Examples & Samples

• Develop overall global Skin Care (Face & Body) and Men’s categories strategy
• Responsible for financial management of category; ensure business mix is aligned to overall brand strategy
• Define new product launch strategies (positioning; pricing; distribution; advertising; digital; online; merchandising; global communications; education)
• Responsible for the overall COG strategy, tracking, reporting, leads value analysis efforts
• Develop and define Treatment Marketing strategy to improve relevance, market share and profitability by product category; prepare and implement Regional Marketing calendars with SVP and Regional Marketing VPs/Directors to ensure programs are implemented according to locally relevant requirements of each market
• Develop global annual business plan for North America, EMEA, UK, Asia Pacific, Latin America and TR to improve relevance, market share and profitability by product category; prepares and implements Global Marketing calendar with Regionals to ensure programs are implemented according to requirements of each market
• Direct and analyze on-going global Consumer Insights to strengthen innovation pipeline and communication strategies
• Stay abreast of global competitive activity and global trends
• Work with SVP on the development of the annual 3-year Innovation and Brand Strategy presentations
• Manage and coordinate all aspects of program implementation with cross functional partner groups to bring new programs to market (includes but not limited to Product Development; GBSC; Packaging; Design; GSR; Creative; Online; Digital; Education; Global Communications)
• Ensure key timetables dates are met in coordination with Global Brand Supply Chain
• Conduct status meeting with Regional Marketing Teams, Education, Global Communications, Packaging, Corporate Design, Online, Digital, Copy and Creative
• Drive the preparation of forecast offerings and bulletins detailing new program introduction and execution
• Direct flow of information on marketing programs, including promotional advertising and special events programs; determine which programs are appropriate to adapt and implement in International affiliate markets
• Undergraduate College degree; MBA preferred
• Position requires 15 years relevant work experience
• Preferred experience in the beauty industry and required experience in Consumer Packaged Goods
• Previous Global and or Applied/Operational Marketing experience required
• Travel within US and International markets required (approximately 25%), most importantly to the top markets in the Asia and Europe

VP-mobile Production & Marketing Resume Examples & Samples

• Manage feedback and approvals across Fox, routing assets to appropriate divisions
• Synthesize analysis of game performance metrics, both usage and financial
• Support strategic digital app initiatives for the Film Studio beyond gaming (i.e., next generation interactive and immersive film experiences focused on tablets and smartphones)
• Monitor and stay up to speed on mobile gaming, overall gaming, and digital marketing trends
• Undergraduate degree in marketing, business, gaming or related field preferred
• Graduate degree in relevant field strongly preferred
• Experience working with premium IP and ability to interface with key stakeholders
• Demonstrated knowledge of game design and game concepts to most effectively leverage our IP
• Must have overseen and managed a full slate (15-20) of ongoing projects
• Passion for the mobile gaming space and products required
• 8-10 years’ experience in gaming production, development, management, and marketing, with mobile gaming experience strongly preferred
• Proven track-record of delivering award-winning games and executing impactful marketing campaigns that include sustaining demand and live service
• Experienced and comfortable managing multiple projects
• Experienced and comfortable working in a fast-paced environment
• Experienced and comfortable working across multiple divisions within a company
• Must be energetic, organized, detail oriented and scrappy
• Excellent MS Office skills (Excel, Word, PowerPoint, Outlook)
• 20th Century Fox Film is one of the world's largest producers and distributors of motion pictures. 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation

Senior Associate / VP of Marketing Resume Examples & Samples

• 6+ years of experience fundraising institutional and family office capital for an asset management firm
• Strong understanding of credit investment products, leverage, structuring, and factors impacting fund returns, along with basic understanding of accounting and finance
• Proficiency with Microsoft Office products
• An in-depth understanding of the financial and investment markets and the ability to establish new relationships
• Strong interpersonal skills, superior intellect and outstanding ability to communicate
• Flexibility to work on different projects under different timelines
• An energetic, efficient and resourceful team player and self-starting individual contributor
• Prior leveraged finance experience specifically focused on hedge funds and structured finance (middle market credit)

VP, International Marketing Resume Examples & Samples

• Provides strategic and creative oversight for the local execution of global brand strategies to optimize international business. Works with country GMs/Category Managers/Marketing managers to develop more actionable plans and programs for regions/countries proposed by Burbank
• Collaborates with Worldwide Marketing teams to integrate local opportunities into annual strategic plans
• Lead review of brand and creative programs of key properties to evaluate effectiveness of brand strategies locally
• Work with local markets to identify customization needs of sales and marketing materials for local use
• Establish strong relationships with WBITV, Warner Home Entertainment, Cartoon Network and other divisions as appropriate, to further the integration of WBCP international opportunities into brand marketing within WB
• Establish consistent communication process and protocol for international markets
• Develop and manage flow of necessary marketing and creative materials to international teams working closely with Marketing, Retail & Sales
• Identifies new business opportunities and channels of distribution in conjunction with international teams

VP Mobile Production & Marketing Resume Examples & Samples

• Mobile Games and Apps
• Oversee the development and production of mobile games and apps (primarily mobile games)
• Manage the internal FDE games and apps team as well as serve as the primary liaison and contact for external developer and publisher partners as well as key internal/external stakeholders on the properties
• Manage production timeline and schedule with developer
• Overseeing internal testing and QA process
• Serve as primary liaison and contact for internal Fox groups for coordinated, integrated marketing and promotional programs
• Work with the various digital teams across the company to have apps integrated into the broader marketing campaigns: the official websites, coordinate on-going social messages and richer integrations to drive awareness and grow user/fan base
• Work to ensure apps are integrated into each marketing window across the lifespan of each property (i.e. theatrical release, home entertainment, season premiers/finales, etc.)
• Oversee the Fox Digital team’s presence at industry events such as Comic Con, film and TV premieres, press junkets, award shows
• Email marketing message KPI
• Digital ad spend KPI
• Positive ROI on advertising spend
• Increase of registered customer base
• Increase of social media fan base
• Increase of retail store traffic
• Bachelor's Degree, Marketing, Communications, or Business Administration majors preferred
• 7-10 years of marketing experience in consumer products preferably women’s contemporary apparel
• Highly motivated, self-starting individual & strategic thinker
• Must be hands on and enjoy working in a highly creative and entrepreneurial environment
• Demonstrate strong project management, team leadership and ability to deliver results
• Familiarity with user-friendly apps and relationship building tools
• Flexible and able to adapt to change within newly evolving group
• Experience with social media is critical
• Excellent proposal and written communication skills
• Experience managing internal and third party resource groups
• Must be proficient in Microsoft office and Social Media tools

VP of Marketing, Nelson Books Resume Examples & Samples

• Develops and leads from the overall marketing strategy for the Nelson Books, with the goal of meeting or beating the revenue and profit goals for each fiscal year
• Ensures primary marketing expenditures are effective and within the budgeted percentage for the fiscal year
• Develops the marketing strategy and plan for each front-list release
• Leads the marketing and publicity staff in executing the plan for each release as well as fostering productive relationships with authors, agents, and their organizations and key internal partners
• Ensures that each new release garners as much national, regional, and local media—broadcast, print, and online—as possible
• Creates comprehensive advertising and promotional campaigns
• Produces effective sales materials
• Coordinates promotions with all sales channels and national retailers as well as for the HCCP e-commerce site
• Organizes national author tours and special events for major releases
• Prepares and delivers special presentations for key authors, potential authors (acquisition presentations), and HCCP sales teams and retail buyers at HCCP sales conferences
• Continually experiments with new approaches to traditional and non-traditional book promotion tactics
• Director of Publicity (1)
• Publicist (1)
• Assistant Marketing Managers (3)
• 5 years of marketing experience with at least 3 years in publishing or related field
• Act as guardian of the brand to ensure brand consistency in image and message
• Develop and oversee all marketing plans and initiatives
• Develop consumer-facing campaigns that leverage all available resources and assets
• Connect teams across multiple offices
• Support senior management in the development of business strategies
• Understand the customer/consumers through available tools and resources
• Build partnerships with retail partners and accounts to maximize the brand's potential in-store and online
• Understand the marketplace and competition. Report on trends and market conditions
• Support sales and design teams on new product development
• Financial management, build and maintain marketing budgets. Work directly with financial team on reporting and reconciling budgets monthly and quarterly
• Lead the Zonderkidz marketing enterprise including setting strategy and executing outstanding marketing plans that ultimately compel consumers to purchase Zondervan resources
• Ensure strategic corporate objectives are met regarding revenue, profitability, and market share for Zonderkidz products (including books and Bibles geared for readers ages 0 to 18)
• Oversee the execution of strategies and tactics for promotional activities including marketing plans, advertising, electronic media, direct mail, promotions, and partnering in online and mobile development
• Solidify relationships and work effectively with external partners and agencies as well as cross-organization departments including all NewsCorp entities such as HarperCollins and Fox
• Establish and maintain consistent branding throughout all touch points
• Assist the Publisher in critiquing acquisitions, making wise resource allocations, nurturing author/agent/partner/retailer relationships, and prioritizing goals for the team
• Hire, manage, and develop marketing department personnel; sets marketing program budgets
• Initiate market research to identify opportunities for increased sales; reviews analysis of marketing research on current and new marketing concepts in order to recommend future development
• Lead development of innovative and effective marketing programs
• Work closely with Sales, Editorial, and Creative to ensure fully integrated marketing programs
• Foster excellence, creativity, and innovation across all Zondervan marketing teams
• Foster an environment that encourages employees to thrive
• Build overall market share for Zonderkidz area in each targeted category
• Work closely with the Publisher to develop innovative and compelling mulitmedia resources
• Work effectively with the eMedia team
• Manage expense budget effectively
• Meet or beat revenue and profit expectations for the Zonderkidz team
• Proven presentation skills
• Ability to craft excellent written text
• Well organized and able to manage multiple tasks, ability to prioritize
• Proven interpersonal skills enabling ability to work with authors, illustrators, agents and media
• Manage International marketing team
• Responsible for overseeing the international marketing of US-signed frontline artists
• Key point of contact with key marketing and social media partners
• Represents Sony Music International at Sony Corporation meetings and events
• Collaborates and supports on various International Special Projects
• Work closely and directly with both the label and artists to create international specific tools and plans
• Creation of marketing materials and strategies to support International sales initiatives
• Foster best practices and idea generation between affiliates and US label
• Expert Relationship building skills internally, externally and globally
• College Degree or equivalent
• 8-10 years related experience in areas such as: marketing, promotion, event planning, tour marketing, publicity
• Recommended Sony Systems to be familiar with: SAMIS, NextBigSound, PRS, GLORES, Digital Exchange
• Serve as primary Marketing representative for GECAS Asset Management Group in the Europe and Canada
• Interface with senior airline, MRO and OEM management, other industry players, and GECAS and GEA Sales and Marketing to identify and develop volume transactions related to spare engines and associated equipment
• Manage customer issues relative to GECAS' spare engine relationship in close coordination with GECAS Marketing representatives
• Originate spare engine placement and parts trading opportunities and refer to product experts as appropriate
• Negotiate and lead transactions for buying, selling and structured financing (operating leases, finance leases, loans, etc.) of spare engines and associated equipment
• Work in boundary-less partnership with AMS/GEEL/GECAS marketing professionals in cross-functional deal teams, supporting the approval process and facilitating open communication with the relevant functional disciplines
• Serve as subject matter expert for spare engine and parts financing within GE
• Ensure compliance with the GE “Spirit and Letter” maintaining integrity in all intercompany, vendor and customer interactions
• A bachelor’s degree in marketing, business, finance or a related discipline
• A minimum of 5 years sales and marketing experience or 5 years of direct customer interactions with a high level of negotiation of which 3 years should be in airline marketing or direct responsibility for an airline account relationship and include
• Collaborative deal leadership
• Understanding of aviation industry and technical aspects of engines and parts
• Experience managing transactions from origination through closure and experience performing negotiations
• Experience with operating finance lease structures
• Ability to travel extensively sometimes with short notice
• Strong verbal and written language skills: fluency in English
• Excellent organizational, presentation and communication skills that can inspire and influence across functions
• Research/analysis/technical experience for various aircraft types
• Operating leasing/structured finance
• Excellent financial acumen and analytical skills
• Candidates with an MBA are highly desired
• Partner with the CMO to develop Equinox’s global marketing strategy with full responsibility of the plan’s execution. This will include the management of our brand architecture and voice as well leading successful brand initiatives, such as events, communications and partnerships. Brand impact will be measured by brand health tracking, lead engagement and membership sales
• Lead the overall planning, impact and effective alignment of brand-related areas (brand positioning, brand values, brand messaging, brand communications and paid media) to drive an overall awareness, affinity and cohesive message
• Manage reporting for all campaign tactics and assets, and monitor to ensure campaign success. Report on campaign metrics to key constituents partnering with executives and managers to make decisions on whether to move forward
• Partner with key stakeholders, including Sales and Operations, to support needs of field organization
• Provide hands-on direction and leadership as needed to your team to ensure programs and tactics are developed to be on-message / on-brand; structured to achieve the greatest reach, buzz, cut-through amongst key target members
• Evaluate and refine overall priorities of the teams and budgets under your direct management to drive the highest possible impact on the overall business
• Implements marketing best practices and test new marketing methods and strategies for driving sales
• Stay on top of lifestyle and cultural trends
• Develop and motivate your team to be results driven, agile, talented, future-thinking and inspired as a requisite part of being a growing, leading health and wellness company
• 5+ years of acquisition or membership based marketing
• Creative and analytical thinker who has a long track record of identifying and executing on successful integrated brand, events, social and/or PR campaigns. Must be able to blend and demonstrate both digital/social media savvy and traditional brand know-how
• Personal passion for health and fitness
• Experience and appreciation of local marketing nuances in the approach to different markets
• Passion for lifestyle brands especially in fashion and retail sectors. Experience working in a retail driven organization
• Experience in managing, developing and motivating teams. Minimum management of a team of 5
• Works with the SVP, International Marketing, senior management team (planning, market intelligence, creative services, operations, etc) and key 3rd party partner managers to develop international marketing objectives, strategies, plans and budgets for each strata according to overall PHMDI objectives and priorities
• Works with territory MDs/Category Managers/physical and digital marketing teams to translate these objectives and strategies into specific local action plans and programs
• Provides strategic and creative oversight for the local execution of international brand programs
• Establishes consistent communication processes and protocols for international markets and provides continuous feedback loop to home office from markets and back
• Tracks local market conditions and program results to add context to financial results
• Establishes strong relationships with CBS/Showtime, VIMN, acquisition parties, licensing and domestic teams as appropriate
• Ensures flow of necessary marketing and creative materials to international teams
• Evaluates new business opportunities (new partners, non-traditional outlets, sub-licensing and other ancillary opportunities) which may provide additional revenue to PHMDI
• Manages one senior brand manager on catalog and acquisitions; manages one brand manager and associate brand manager on TV
• Minimum 8-10 years entertainment or marketing experience required
• International experience strongly preferred
• BA/BS degree in Business or Marketing equivalent work experience required, MBA preferred
• Strong, proven management and communication skills
• Familiarity with international home entertainment dynamics and various platforms
• Retail knowledge, research a plus
• Self motivated, self starter
• 7+ years’ experience marketing in the asset management industry or an equivalent combination of training and experience
• Undergraduate Degree with a strong academic record or equivalent combination of training and experience
• Ability to interpret complex concepts and data
• Ability to develop and effectively distribute relevant marketing presentations, collateral, and client communications
• Understand company’s distribution channels and sales goals
• Knowledge of Macintosh systems, QuarkXPress, Photoshop, and Illustrator
• Perform analysis of marketing activities to help optimise budget utilisation, by removing activities that don’t work, and focusing on those that do
• Participate in forecasting plan revenues and re-forecasts and take responsibility for meeting these targets
• Propose budget requirements to achieve objectives and manage to budget and flag and discuss any significant variances or new requirements
• Solid digital and general marketing background with previous experience in a similar role
• Evidence of a successful track record in a strategic marketing role
• Experience of delivering marketing transformation both digital and offline with relentless focus on ROI
• Proven track record of achieving/ exceeding targets
• Ability to contribute strategically to a business or organisation at a senior management level
• Excellent communication and collaboration skills and comfortable working in a matrix organisation
• High professional integrity
• Financially numerate
• Experience of managing a large team ideally in Marketing
• Strong developer of people and talent
• Bachelors in Communications, Marketing, Business or related field required
• Master’s/MBA is strongly preferred
• 10+ years of progressive directly related experience
• 5+ years of supervisory experience
• Commercial real estate experience required
• Looking for people who are collaborative, able to see projects to completion, able to work as a team, communicative, and committed to to improving the business
• A relevant marketing background, with a strong track record of increasing number of consumers
• Ability to manage a team
• Able to communicate bi-culturally both with American and Japanese
• Background working in top-tier global companies, ranging from technology, entertainment, online media or in an advertising agency
• Experience communicating with global offices
• Strong leader, and capable of collaborating across teams
• Responsible for Hisilicon Terminal Chipset BU products & solutions including STB, and other products such as TV, IPC, etc
• Ownership of key & potential accounts, develop and maintain customer relations, understand customer needs & product requirements
• Work closely with Product Development Team and other internal functional teams to define sales and business development strategy at the Account and Operator level and product & platform level
• Responsible for communication with Customers about Hisilicon product features and the roadmap to get customer design in
• Responsible for communication with Operators about Hisilicon product features and the roadmap to get Hisilicon in the short list of operator tenders
• 15+ years marketing and technical experience in Semiconductor industry
• Extensive knowledge of semiconductor industry and STB/TV/IPC products. Engineering background in electronics is preferred. Be willing to actively study new technologies and follow market trends
• Possessing good customer relationships with STB & Operator in the worldwide market preferred
• Bachelor degree with major in Electrical Engineering or related experience
• Be willing to work under pressure and in challenging situations
• Self-motivation and drive for success
• Develop compelling solution value propositions, messaging, collateral and tools to support marketing campaigns and the sales process
• Oversee event management, speaker placement and provide messaging and content support for local industry events
• Re-activate and contribute to a proactive PR and analyst relations program for Canada
• Work closely with team members in Brand & Marketing Communications, Digital, Segment Marketing and regional and other channel teams to ensure that all messaging, content and digital properties are consistent and relevant for the Canadian market
• Successful track record of building go-to-market programs that incorporate competitive/marketplace analysis, strategic plans and operational marketing tactics as well as metrics for return on marketing investment; Extensive experience building an international marketing strategy and driving ROI from marketing activities
• Experienced marketing professional with 10-15 years of experience; successful track record in business to business (B2B) international marketing with previous roles within financial services, or technology firms serving the financial services industry; strong business acumen is a required
• Strategic thinker who can quickly assess a situation, business opportunity or challenge, devise a plan and execute by "rolling up your sleeves" to do the work and/or aligning internal and external resources to deliver
• Proven ability to communicate effectively to executives and a variety of audiences; ability to influence and strong writing skills are a necessity
• Fully understand the nuances of products and service offerings of UnitedHealthcare
• Partner with colleagues across both UnitedHealthcare and Optum to ensure collaboration and best practices
• Help determine best marketing practices for key products / populations, such as Medicare - eligible, Commercial, Duals and Medicaid patients
• Partner with UnitedHealthcare and other health plan marketing colleagues on member marketing strategies and best practices for an optimal member experience
• Drive forward a common positive patient experience across OptumCare in partnership with key stakeholders in local care delivery markets and national leadership
• Lead and support team members and enterprise colleagues in resolving highly complex business challenges
• Communicate effectively with various stakeholders, including colleagues, physicians, health plans, and business segment leaders
• Lead and support both consumer and provider Net Promoter System® activities
• Be an integral part of the OptumCare Marketing Leadership Team
• 10+ years of strategic marketing experience
• 10+ years of proven experience and accomplishments in the health care industry working with providers and / or health plans
• Proven results in gaining competitive advantage through marketing disciplines
• 10+ years of people management experience
• Experience working with health plans and / or physicians
• Proven experience in managing a complex budget
• Excellent communication and organizational skills
• Live within a commutable distance to Eden Prairie
• Develop and supervise the progress of the overall marketing plan including market assessment, brand messaging and media planning for Pentec's corporate and divisional products and services
• Responsible for planning marketing-related projects and managing external marketing partners and vendors. May interface with outside agencies to direct activities or supervise internal marketing staff, supporting them in their assigned duties
• Work closely with the Executive Vice President of Sales and Marketing to develop annual marketing plans that will drive the long term growth of the organization
• Create, establish, develop and implement the company's marketing strategies
• Coordinate and collaborate with Sales staff to create and develop strategies for promoting and selling products or services
• Provide supervision and manage the activities of the Marketing Assistant
• In conjunction with Sales leadership and Sales Operations, develop and implement strategies for increasing and targeting reach and frequency
• Oversee market research initiatives and interpretation of customer and audience information including competitive intelligence
• Develop a strategy and lead a team in the implementation of a social media plan
• Solicit, elicit input and maintain dialogue with all corporate functions including Outsource Compounding, Pharmacy, Finance, Compliance, etc
• Participate in conferences, national and regional sales meetings and other marketing related events
• Make and sustain presentations; assist in coordination of sales training initiatives
• Assume responsibility for management, implementation, results tracking and visual customer experience of all tradeshow marketing efforts
• Assist the Executive Vice President of Sales and Marketing in planning and coordinating public affairs and communications efforts including public relations, government relations and community outreach
• On an interdepartmental basis, develop a full suite of marketing assets including web pages and content, product packaging, marketing sell sheets and specification sheets, tradeshow collateral, etc
• Advance marketing functions through process and workflow development
• Will supervise Marketing department staff
• Self-starter with strong ownership, able to work independently on projects
• Interpersonal and intercultural competences; excellent team working skills
• Ability to work under stress and with deadlines
• Computer literate and adept with applications like Microsoft Office, PowerPoint, Photoshop, Outlook, etc
• Bachelor's degree in Marketing, Business Administration, Advertising, or Public Relations
• 8 to 10 years of previous experience in marketing, sales or advertising within related Healthcare, Pharma or Biotech segments is mandatory
• Drive user acquisition on Facebook, iOS, Android, PC and more, and track total campaign performance
• Identify important UA funnels, generate actionable insights and provide recommendations for improvement
• Define and track relevant conversion metrics for online marketing campaigns
• Growing a community of enthusiasts on social media sites like Facebook, Instagram, and other sites
• Coordinating with vendors on collated improvements to company website via A/B testing, etc. and maintaining the same
• Creating content for various online and offline channels, and further coordinating with vendors towards this goal
• Support the app's CRM and player lifecycle managment
• Evaluate and implement pricing strategies to maximize long-term player value
• Collaborate with the BI/analytics team in reviewing perfrmance metrics and KPIs
• Build cross- and up-sell marketing strategies
• Lead quarterly and annual planning processes to develop business unit plans with key objectives, KPI’s and timing that support P&L objectives
• Define best practices across business units and create common implementation and standards to leverage expertise and resources
• Coach business unit marketing staff
• Drive innovation and testing
• Work closely with both corporate management and business unit management in identifying and capturing growth opportunities
• Lead cross-functional teams and peers in development and execution of key strategic initiatives
• Provide direction and guidance to multiple marketing teams in planning and execution of customer acquisition campaigns across key acquisition channels, including, but not limited to SEM, display/retargeting, social, mobile, affiliate, email, direct mail print, tradeshow and partner marketing
• Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, Sales, and Business Development teams
• Establish and enforce standards for Success Metrics, KPI’s and reporting that will provide performance analysis, ROI and insights for all channels/tactics
• 15+ years of professional experience in marketing with a strong record of accomplishment in digital marketing. Experience with SAAS, ideally targeting the SMB segment preferred
• Proven leadership driving collaboration and results through cross-functional teams and peers
• Results-oriented with the ability to manage from strategic development to detailed execution
• Exceptional analytical abilities
• Design and facilitate development and implementation marketing plans for the company
• Plan and administer marketing operations budget, including development of regional marketing budgets
• Organize and implement client relations activities, including client satisfaction surveys, client development activities, client skills training, and special events
• Supervise department’s RFP protocol process, including soliciting RFPs from desirable prospective clients and writing proposals for new business
• Participate in planning and presentation sessions
• Oversee business development activities, including strategic planning for client presentations
• Direct the hiring, training, and performance evaluation of marketing staff, and oversee their daily activities
• Act as spokesperson for Huawei brand and speak at new product launch event
• Shape Media Temple’s B2B and B2C brand messaging, and drive it harmoniously across all marketing and advertising efforts to cement our position as the hosting company of choice for developers, web designers and ad agencies
• Provide strategic branding and marketing direction and guidance to senior leaders of the events, public relations/communications, digital and enterprise sales teams
• Work closely with all members of the leadership team to develop strategy and voice of our brand and messaging to the marketplace, as well as internally
• Own consumer and B2B positioning, branding, messaging, segmentation and marketing strategy
• Continuously collaborate with sales to refine comprehensive go-to-market plans across multiple geographies, channels and market segments
• Collaborate with Product, UX and Engineering teams to ensure product provides maximum value to audience segments
• Ensure all aspects of Media Temple’s marketing communications are on-brand, consistent, focused on the user, and employ best practices
• Develop and track metrics and success criteria for all branding and marketing programs and activities
• Provide leadership, mentorship and coaching to the marketing organization that fosters an environment of problem solving, improved business practices, and attracts and retains superior talent
• Oversee approvals on internal/external brand marketing & advertising campaign programs (communications, digital, event, etc.)
• Understand users, market, competitive insights and implications to drive strategy
• Natural team leadership skills with the ability to conceptualize and articulate a branding and marketing strategy on a consistent basis
• Proven track record of launching and executing end-to-end marketing projects, including planning, segmentation, creative development, media planning, budget management, measurement and optimization
• Exceptional project management skills and ability to drive consensus in cross-functional teams delivering strong teamwork, relationship-building and experience in leading through influence, including stakeholder management skills
• Proven ability to excel in a fast-paced, quickly changing environment
• Demonstrated mastery of best-in-class marketing, pushing the limits of technology to tell stories and bring product experiences to life in new and remarkable ways
• Extensive experience leading integrated marketing efforts that include events, public relations, digital marketing and B2B enterprise sales activities
• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition, etc
• Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external
• Responsible for editorial direction, design, production and distribution of all Organization publications
• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests
• Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends
• Lead strategic projects, such as cause-related marketing and special events
• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the President
• Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance
• Keep informed of developments in the fields of marketing, communications and public relations, within consumer goods companies and use this information to help the Organization operate with initiative and innovation
• Work with staff to: develop and maintain a strategic perspective, based on marketplace and constituent needs and satisfaction, program and services, and decision-making; and ensure the overall health and vitality of the Organization
• Ensure Organization’s philosophy, mission and vision are practiced throughout the organization
• Maintain a climate that attracts, retains and motivates top quality talent
• Recruit, train, appraise, supervise, support, develop, promote and guide talent
• Design, support and oversee cross-functional teams throughout the Organization
• 10+ years marketing experience with demonstrated success as a manager in CPG industry
• Strong creative, strategic, analytical, organizational and personal sales skills
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
• Demonstrated successful experience writing press releases, making presentations and negotiating with media
• Experience overseeing the design and production of print materials and publications
• Computer literacy in word processing, data base management and page layout
• Commitment to working with shared leadership and in cross-functional teams
• Leadership and accountability for all marketing functions including communications, branding, design, CRM, customer experience, and editorial content
• Develop and execute a global marketing strategy to maximize brand awareness, equity, growth, and profitability
• Lead ideation and development of integrated marketing campaigns, ensuring a unified brand voice across all consumer touchpoints
• Build and implement a robust CRM by developing and communicating a deep understanding of customer journeys and customer lifetime value by channel and segment to inform future strategies
• Create seamless and effective go-to-market plans for product launches and campaigns to generate positive publicity, foster customer loyalty and advocacy, attract new customers, and achieve business objectives
• Forge new partnerships for content marketing, cross-promotion, and co-marketing opportunities
• Manage and execute product marketing strategy for the product portfolio
• Perform relevant market research, analysis, and planning to identify new business opportunities and potential threats
• Share and communicate strategies, plans and results to leaders and cross-functional groups on an ongoing, consistent basis to drive alignment
• Lead, manage, and mentor a highly skilled marketing team
• Confident communicator capable of blending creative expression and critical analysis in making compelling recommendations to executive team members
• Ability to thrive in an entrepreneurial environment with a strategic approach to organizational growth
• Highly structured and organized
• Meticulous and detail-oriented
• Demonstrated analytical prowess and creative problem solving
• Bachelor’s or Master’s degree
• Extensive marketing experience in software companies, building and leading a team (SaaS and marketing analytics/technology market experience preferred)
• Strong, innovative leader with experience growing and leading small, effective teams
• Data driven customer acquisition, lead generation and lead nurturing for SaaS business models
• Results-orientation, get things done attitude! You proactively attack opportunities and challenges with drive and energy, and with an eye on both bottom line results and customer success
• You’re a content marketing pro. Even when things are busy, you’ll keep the website, blog, etc. fresh and interesting (and push the rest of the team to contribute too)
• Ideally you’ve marketed B2B products to C level targets, a variety of audiences
• Develop and implement a strategic marketing plan for the company
• Use data and analytics to create and drive programs that increase customer loyalty and share-of-wallet
• Serve as an active member of the senior management team
• Lead and develop a remote team of marketing professionals
• Partner with leadership to identify, develop and execute short and long term marketing activities that promote new customer acquisition/retention, increased sales and margin growth
• Lead the development of all marketing collateral and sales support tools
• Identify and manage appropriate, cost effective marketing vendors
• Intimately understand the sales process and identify opportunities to assist the sales team in finding and retaining customers
• Lead website content and branding. Manage all email marketing, SEO and social media strategy and execution, including audience, segmentation and targeting
• Maintain corporate identity guidelines and standards
• Monitor, analyze and measure marketing effectiveness/productivity and provide practical high impact solutions to improve ROI
• Drive results in a highly decentralized organization through influence, persuasion, leadership, presentations, training, and group facilitation skills
• Bachelor’s degree or equivalent experience, an MBA is a plus
• Ten (10) years+ of experience in marketing with a focus on strategic marketing, small business customer acquisition, retention and branding
• Broad functional experience in strategic planning, business development, market research and promotions/advertising
• Must be able to lead cross-functional teams in a matrix environment
• Strong ability to gain trust and create alignment across the organization on a marketing strategy
• Ability to think strategically with strong analytical and problem solving skills
• High ethical standards
• Exposure to the industrial distribution or building materials sectors preferred
• Participate in formulation of goals, plans and strategies for profitability and growth domestically and internationally
• Develop and implement branding, sales and marketing strategies for all imprints. Champion brand identities
• Lead weekly marketing meetings and identify and exploit opportunities for front and backlist books/series. Articulate clear, consistent, planned messages when promoting books and the company
• Participate in list and product development and decisions regarding market opportunities and trends. Provide feedback on proposals, share media feedback and intelligence about positioning, packaging, formatting and other factors affecting the direction of the list
• Create a marketing strategy and oversee the creation and monitoring of all marketing budgets for advertising, promotion, consumer events and trade conventions, publicity, digital marketing, cooperative advertising and more
• Direct, manage and effectively hire, train, coach, motivate and evaluate staff within the authority of this position. Create a climate that is conducive to attracting, retaining and motivating a diverse group of top-quality employees
• Strong knowledge of sales channels and merchandising strategies relevant to the company’s publishing programs for front and backlist works
• Strong business planning skills
• Understanding of category publishing, particularly fantasy and science fiction, as well as children’s
• Keen interest in monitoring and analyzing TDA’s own and others’ marketing strategies and initiatives, and making adjustments as warranted
• Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail
• Minimum of 10 years publishing sales or marketing management experience, including the direct management of staff and responsibilities for achieving goals
• Lead and develop a strong global marketing team to create branding, message and platforms for a key business units, including new product launches and strong ongoing sales and marketing support
• Partner closely with sales, product management, and R&D to create a strong and collaborative partnership that will ensure success in platform roadmap, competitive positioning, market awareness and sales execution
• Create and execute programs that drive adoption of products and active customer engagement utilizing a full range of on line and multi-media services (podcasts, video, interactive presentations, webinars, social media, PR, outside experts, etc.)
• Provide global leadership for demand generation across the portfolio; generate sufficient leads to maintain appropriate sales pipeline ratios; implement continuous improvements in demand generation process
• Drive the creation and execution of annual communications plan, regional demand generation plan, including integrated marketing programs/initiatives, associated budget, and achievement of performance metrics
• Own the business unit’s marketing communications strategy including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis
• Partner with Product Line and Sales Leaders for market and customer research on product requirements and work with various parts of DAS organization for product development, product pricing and product lifecycle management
• Implement marketing organization methodologies and process for reporting and capturing metrics to measure and improve program effectiveness and will implement best practices and processes to improve and streamline integrated marketing activities
• Partners with senior management team to develop overall business unit marketing vision with a 3-5 year outlook
• Oversight and ultimate responsibility for marketing functions within the organization, as well as indirect sales staff support
• Plan and execute promotional, e-commerce, telesales, and direct marketing strategies to meet organizational key levers and business objectives
• Manage, and provide direction for, Analytic, Product Development, E-Commerce, Direct Marketing, and Creative Design groups
• Develop and maintain external relationships with vendors, industry groups, and corporate entities
• Management of full product and market life-cycle conception and implementation
• Demonstrated experience developing and driving growth in a large organization
• Management of marketing channels
• Strong understanding and management of marketing data analytics
• Project management skills and experience
• Strong teamwork and communication skills; ability to translate strategic ideas and initiatives across multiple departments and audiences
• Bachelor’s degree in business/marketing or related field, and 10+ years of relevant experience, or equivalent amount of education and experience
• 5 years’ experience in Market Development
• 5 years’ experience in Leadership, preferably within the Promotional Products and/or Direct Marketing industries
• Develop and execute the product marketing & marketing communications strategy for the Region by defining the marketing plan per targeted market segment including specific approaches for customer retention and customer acquisition
• Lead voice of customer activities within the Region by establishing programs which engage with customers throughout their lifecycle; provide on-going feedback to the Product organization
• Lead customer advisory councils and user forums in collaboration with the Product organization to better inform roadmaps
• Drive awareness and thought leadership positioning of Stratasys in its targeted segments via development and execution of a robust PR & thought leadership plan
• Achieve annual target of new leads and opportunities created by driving proper mix of outbound/inbound activities
• Measure and adjust programs based on ROI analysis with further improvement of platforms and processes implemented
• Proactively work with selected Channel Partners in establishing deeper engagement and effectiveness of Channel activities
• Implement proper two-way communication cadence and processes for informing and educating Channel partners on-going
• Serve as a key spokesperson for the Region representing the Americas with the press and key trade/industry platforms
• Manage external affiliate or partnership relationships, vendors, and agencies as required
• Serve as key leader on Americas Leadership team providing strategic insights across functions to continually raise the bar
• Collaborate effectively across functions, raising the bar together in Sales, Product, and Corporate Marketing
• Demonstrate commitment to Stratasys Core Values by leading, acting and behaving in a manner consistent with the values
• Follow all company safety policies and procedures and attend all safety trainings related to the job
• 10+ years in progressive modern marketing roles in B2B technology centric companies required
• 5+ years leading Marketing in a $100M+ division or company required
• Proven ability to plan and manage at both the strategic and operational levels required
• Proven ability to build high-performing marketing teams combining Product Marketing & MarCom activities required
• 3+ years in a marketing capacity associated with channel centric organizations highly preferred
• Team of 10+
• Responsible for directing the overall operations and staff of the Marketing department. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
• Develops and executes strategic marketing plan to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value
• Ensure that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction
• Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM
• Assesses, anticipates and reacts to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions. Conducts periodic competitive shops
• Works in conjunction with IT department to ensure appropriate resources are available to run programs
• Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts
• Responsible for the overall integrity of daily operations, offers and customer database information
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM
• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred
• Five years of progressive experience in the gaming industry experience in a senior marketing role with direct responsibility for revenue generation
• Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results
• Proven managerial and critical thinking skills required
• Must possess excellent employee relations skills
• Good oral and written communication skills must be fluent and literate in English
• Ability to respond calmly and make rational decisions when required
• Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
• Responsible for staff development and training programs
• Responsible for rewards and recognition program to maximize employee engagement
• Evaluates team members within department and delivers constructive feedback to employees in regards to performance
• Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs
• Determines work procedures and expedites workflow
• BS or equivalent in engineering, (preferably, EE, Computer Science, physics or similar technical degree)
• MBA or equivalent business experience preferred
• Minimum of 15 years’ experience in professional positions within the semiconductor industry of which minimum 5 years’ experience in product marketing or product management positions
• Good understanding of process technology desirable
• Proven ability to lead and manage teams (minimum of 5+ years’ experience)
• Solid understanding of IP/technology licensing business
• Experience in leading technology licensing and contract negotiations preferred
• Proven ability to oversee complex initiatives and drive them to a successful conclusion
• Strategic thinker with strong influencing skills
• Must be able to travel up to 30% both domestically and internationally
• At ARM, we are proud to have a set of behaviors that reflect our unique culture and guide our decisions, defining how we work together to defy ordinary and shape extraordinary. These behaviors are assessed as part of the recruitment process
• Partner and customer focus – Your tendency to put your partners and customers first in all that you do by understanding their needs and striving to achieve win-win solutions
• Collaboration and communication – Your ability to forge lasting relationships which are built upon mutual trust, open communication and sharing of information and success
• Creativity and innovation – Possessing a passion for driving continuous improvement through spotting opportunities and seeking the views of others
• Team and personal development – You take time to drive your own development, whilst also encouraging team members and partners to do the same
• Impact and influence – You listen to different perspectives, evaluate, persuade and carefully shape your work to deliver truly impactful results
• Deliver on your promises – You demonstrate a can-do attitude and you drive to overcome obstacles, acting with a sense of urgency because you’re passionate about what you do
• Assesses new products and analyzes potential by defining proper segmentation and optimal value positioning
• Defines key elements (including but not limited to: pricing, sales and communication strategy(s), ect.) of the marketing plan
• Forecasts year-end projections and strategizes ways the product portfolio can evolve over three years to enhance and increase business
• Translates US objectives into tactical marketing plans to facilitate North American growth
• Builds and mentors marketing team to facilitate the achievement of both business and team development goals
• Validates sales forecasts for both existing and new products
• Identifies customer expectations utilizing pertinent market studies and strategizes ways to improve offerings to satisfy both current and future market needs
• Ensures product marketing integration and cross functional collaboration with sales, technical services, market research, research and development and production
• Actively participates in discussions relating to Business Development opportunities and/or R&D projects
• Acts as the North American expert on marketing lifecycle product management
• Bachelor’s Degree in Business, Marketing, Communications or related discipline required
• 15 or more years of experience in a marketing leadership role with a proven track record of achieving business results
• Experience in building and leading marketing teams including talent acquisition and development
• Ability to drive execution of strategic plans
• Ability to lead change and influence
• Ability to inspire, coach and counsel reports creating an energizing environment for the team
• Excellent communication skills – verbal, written and presentation
• Lead all aspects of our marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content, marketing communications/PR, insights and analytics
• Develop a marketing strategy to drive scalable revenue growth
• Execute marketing plans for demand generation and customer acquisition
• Build, organize, and lead our growing marketing organization
• Manage the marketing team’s P&L, campaign budget, and ROI
• Map the company-wide strategy into actionable targets and action plans
• Exercise a data-centric approach to gather customer/user insights and improve marketing results based on such insights
• Become a proactive, positive, cross-functional member of our Leadership team and refine the marketing sub-culture
• Deliver monthly and quarterly forecast reports
• Strong business background with exposure to data-driven B2B SaaS marketing models
• Is a proven operator
• Demonstrated success creating & executing upon an 18 to 24-month vision
• Has been a leader in a highly successful marketing team for 2+ years, ideally with experience growing & managing a team of 15+ people
• Has performance marketing or deep analytical business experience for an additional 3+ years, with a track record of being a top performer (multiple promotions); if pure marketing background then MBA is preferred
• Expertise scaling one or more B2B marketing acquisition and nurturing engine through rapid growth phase
• Understands marketing-driven Predictable Revenue model with lead gen, closers and account management
• Ability to develop, implement and maintain efficient and reliable systems/technology, processes and teams
• Demonstrated ability to think critically in the development of strategic, market-winning business plans and marketing strategies
• The ability to recruit, retain, manage, lead and inspire a diverse mix of skilled and capable marketing professionals
• Can set the right the right KPIs to drive the business and individual/team performance
• Ability and desire to work with employees at all levels in the organization
• Acquire, negotiate and manage local partnerships to generate additional tour and premium opportunities
• Mentor and develop high potential team members through customized learning plans, special projects and regular meetings
• Partner with various departments to identify and execute plans to increase production, improve efficiencies and guest satisfaction across the operation
• Oversee analysis of operational and financial improvements for the Resort Marketing Program, Lead Generation program, CMP Program, and New Owner development
• Represent Region and BU on various cross functional projects and teams
• Work with various site marketing teams to plan, implement and manage facilitation of marketing business plans, specifically for the CMP, Lead Generation and Resort Marketing Operations
• Bachelors Degree required and MBA preferred (Business Administration, Marketing, etc.)
• 3-5 years of Marketing/Sales Leadership Management experience with a proven track record of success
• 3-5 years of functional experience in the vacation ownership industry preferred in one or more of the following areas: marketing, operations or finance
• Business leadership and management ability
• Demonstrated coaching/teaching skills
• Demonstrated communication skills, both written and verbal required
• Demonstrated knowledge in analyzing and reporting on marketing campaigns and strategies
• Demonstrated organization skills and the ability to maintain accurate data and records
• Working knowledge of Microsoft Suite products - Outlook, Word, and Excel
• Must have excellent communication skills and problem resolution skills
• Promote a positive environment for all customers and employees to promote the return visit of customers and achieve job satisfaction for all employees
• Establishes marketing strategies, plans, and programs; both short and long range, to ensure the profit growth and expansion of company products and/or services
• Researches, analyzes, and monitors financial, technological, psychographic, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
• Develop and execute the organization’s advertising, public relations, promotional activities and special events, including print, electronic, and direct mail outlets
• Communicate with outside advertising agencies, and/or marketing services on ongoing campaigns
• Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials
• Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run
• Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy
• Develop and manage the annual marketing budget
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets
• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
• Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
• Conducts marketing surveys on current and new product concepts
• Prepares marketing activity reports
• Attend and schedule meetings on marketing issues
• Produce Specific reports for General Manager, Table Games Manager, Slots Manager, and Sales department to ensure they have all needed material from CDS system
• Manage inventory, ordering inventory, controlling to ensure no pilfering. This includes booking any trips that Hollywood Preferred Cardholders redeem
• Developing and implementing the Complaint Management System to handle any customer problems. Send out letters to customers stating what we have done to handle complaint. Bi-weekly meeting with department heads discussing complaints
• Attend weekly staff meetings and pass on any pertinent information to the Marketing Department associates
• Provide positive communication and use Red Carpet Training skills with every patron and co-worker
• Able to work at a fast pace in often crowded/noisy environment
• Bachelor’s degree or equivalent and six to ten years related experience and/or training is required
• Leads the overall team of internal and external marketing resources to support revenue growth in the Wealth Management business which includes a focus on the High Net Worth client segment
• Develops in depth understanding of features and benefits of financial products offered to the segment
• Uses market research, client insight, and feedback from product managers, the front line salesforce and other customer contact points to create relevant positioning strategies
• Partners with the CMO, sales leaders, and product leaders for the defined segments to understand overall business goals and set appropriate goals for incremental marketing contribution and acceptable ROI
• Creates marketing plans to achieve revenue goals using all appropriate marketing channels based on insight about the defined target segment and previous testing results
• Ensures that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales
• Leads appropriate internal and external centers of excellence to build the marketing plan and oversee execution
• Bachelor’s degree in Business, Marketing, Finance or a related discipline is required; Master’s degree strongly preferred
• 10+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, digital marketing, advertising, etc, including ten years of management experience
• Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required. Trust or brokerage related experience a strong plus
• Experience working for or with a publicly-traded company
• Quantified results from marketing programs and campaigns created and managed
• Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel
• Demonstrated thought leadership as evidenced by presentations, public speaking, published whitepapers, articles, etc. strongly preferred
• Experience with “growth hacking” techniques and demonstrated results strongly preferred
• 8+ years of progressive growth within marketing
• Proven experience developing winning consumer brands, experience in healthcare or women’s retail
• Excellent written and oral communications skills, with a strong creative eye
• Ability to switch between big picture thinking and granular details
• A roll-up your sleeves, hands on approach to developing work product
• Ability and desire to work as part of a fast-paced team with a positive and collaborative approach
• Ability to balance multiple tasks
• Webmaster and digital marketing experience
• Experience working with SalesForce, Pardot/Hubspot (or another similar content management platform)
• Startup experience
• At least 10 years of experience in senior marketing leadership roles
• Foundation in brand marketing or solutions/ product marketing (ideally cross-trained in both) with significant experience in software, technology, multi-unit or diversified brand experience a plus, but not necessary
• Demonstrated experience leading marketing and advertising initiatives with a performance history of driving revenue and increasing market share within high-growth, fast-paced environments
• Strong awareness and use of social media channels (especially LinkedIn, Instagram, Facebook, YouTube and Twitter)
• Undergraduate degree; MBA preferred
• Serve as a key and active member of the senior management team
• Provide leadership for the development of U.S. strategic marketing plans including objectives and strategy for targeted markets
• Ensure the development of all strategic product roadmaps and corresponding marketing plans
• Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
• Establish effective relationship with the sales force through leadership, training, pricing and positioning expertise
• Develop and manage the marketing budget
• Develop and provide leadership for a high performing product management team to drive the execution of strategic marketing plans for meeting Bausch + Lomb’s overall business objectives
• Bachelor’s Degree in business, marketing or related field
• 10+ years sales or marketing experience preferably in the medical device field
• 5+ years in a leadership position
• Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
• Proven record of leadership and managing a marketing organization while establishing a long term strategic growth initiative
• Directly supervises a staff of 5 direct reports and a total functional staff of 10 within the Marketing and eCommerce teams
• Catalog experience and a proven track record of managing all direct business channels is preferred. Direct Marketing in print and other channels is required
• Experience of marketing financial services product through direct channels, preferable, credit products is desirable but not required
• Proven ability to manage digital marketing across all channels. Ability to manage site operations, site marketing is highly desirable
• Increasing wallet share of Carousel’s existing customer base
• Generating qualified leads for sales
• Support our demand generation team of inside sales
• Developing the tools sales needs to be more effective
• Positioning Carousel as a premier systems integrator and thought leader in the markets we are targeting
• Corporate communication
• Digital Demand Generation
• Serve as the Company’s senior marketing executive, providing support in the areas of marketing strategy, marketing execution and management
• Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve Carousel’s goals and objectives
• Lead activities necessary to conceptualize, evolve, and implement market strategies and market positioning that communicates Carousel’s innovation and leadership in the market
• Create and maintain an annual marketing budget
• Drive brand development, messaging and awareness in the marketplace for Carousel’s products and services
• Drive demand generation and marketing automation activities that enable the sales team to identify, solicit, qualify and convert targeted customer base
• Develop messaging and sales tools to help drive Carousel’s value proposition to its customers, employees and prospects
• Monitor the industry – anticipate trends/needs and develop innovative marketing strategies to capture more market share and maintain thought leadership
• Develop and understand customer segmentation, acquisition costs, and lifetime value to optimize marketing spend and maximize client acquisition efforts
• Develop a marketing team (blend of employees & contractors) to support the functional needs of the marketing organization
• Bachelor’s Degree & minimum of 10 years of experience selling in a sales-driven environment and managing a marketing team
• Desired experience in a company with revenue of $250 million or greater
• Proven track record of substantially growing professional services revenue
• Resourcefulness, can-do approach is key to success
• Proven track record of tangible success, including leadership and team
• Collaboration/relationship-building/management is essential
• Must be able to effectively prepare and manage meetings and presentations both personally and technically

Related Job Titles

Vice President of Marketing Resume Samples

This page provides you with Vice President of Marketing resume samples to use to create your own resume with our easy-to-use resume builder . Below you'll find our how-to section that will guide you through each section of a Vice President of Marketing resume.

Vice President of Marketing: wow, that sounds fancy.

You might have already had this position or it might only been a dream of yours, but if you were looking for the best Vice President of Marketing resume sample, don’t look any further, you have reached your destination.

Vice Presidents report directly to the president or CEO, and are typically given a broad but distinct set of responsibilities. As Vice President of Marketing, you will be responsible for leading the marketing department, heading marketing campaigns, and promoting your brand. The vice president of marketing works across all channels to drive customer acquisition and retention.

That’s a lot of responsibility, but don’t worry: we are here to help you with the best VP of Marketing resume sample: we have helped millions of professionals like you get the job they have always dreamt of!

Checkout our other related resume examples here:

• Digital Marketing Intern Resume Examples
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How to Write a Resume for Vice President of Marketing?

To write a good VP of Marketing resume, follow these steps:

• Make sure that your resume focuses on the following: hiring, culture and communication.
• Terrific VPs, talk less and show more. Your goal should be to show how you helped your current or past organization scale marketing and predictably reach their goals.
• Prove that you’ve truly scaled leadership canyon and can do beyond being an individual contributor. Reflect that you’ve worked through organization-wide scope instead of a more personal scope in terms of marketing.
• Identify relevant marketing challenges and channels that the target job requires and show that you’ve what it takes for them to reach those goals.

Your vice president of marketing resume should show your experience with retail and product marketing as well as social media, SEO, and other aspects of digital marketing. As this is also a leadership position, your resume should reflect your ability to manage and inspire teams, articulate vision, and develop strategy.

Your vice president of marketing resume should be uniquely targeted to the role you are applying for. Use a resume format that is professional and can highlight your leadership and management skills. Your resume should demonstrate your strategic capabilities and decision-making prowess with concrete examples of your contributions in previous positions.

Last but not least, don’t forget to save it as a .pdf file to keep your resume layout intact.

• The Summary Section

In your summary section, sell yourself as a devoted marketer and passionate leader. This section is where you offer your elevator pitch, briefly summarizing who you are and what you are capable of. This is where, in succinct paragraph form, you can show your enthusiasm for leading teams, developing big-picture vision, and ensuring strong brand promotion.

DO (Summarize your employment):

• Briefly highlight your impressive achievements in previous roles
• Showcase your leadership capabilities
• Be specific about your skills set
• Sell yourself: this is your chance to get to the next level!

DON’T (Summarize your life)

• Oversell yourself!
• Lie, no matter what, but please don’t lie
• Fill this section with technical terms.
• Work Experience

Due to the high ranking of your job position, you would probably have worked in different employments. This section is for you to prove to your employer that you have served in different leadership and top positions that makes you a very good fit for the job position in question. Every job position that you write down show showcase your different responsibilities, the duration spent at such employment and even the awards and achievements of such employments.

In this section, write down the different career milestones which you have experienced. List your work experience by starting with the most recent and relevant ones.

DO (make yourself look great)

• Highlight your accomplishments in previous roles
• Show your areas of expertise
• Illustrate your leadership capabilities
• Quantify your achievements whenever possible

DON’T (embarrass yourself)

• Write a tedious list of obligations from previous roles.
• List every position you have ever had, going back decades
• List achievements unrelated to the position

For more tips on writing your work experience, check out our detailed resume guide .

The educational background of a Vice President of Marketing is very vital to his competence. This education background should be clearly stated. Every degree or certificate earned which is relevant to the job position should be properly stated and accounted for. The employer wants to understand the type of training, either formal or not which makes you qualified for the position.

In this section, list all your basic formal training and then go on to add the different relevant qualifications and certifications that you have.

• Best VP Marketing Skills

Valuable vice president of marketing skills include:

• Cover Letter: yes or no?

A great cover letter has never hurt anyone!

Match a brief one-pager with your resume will give you an advantage over other candidates. Follow our tips here .

We really like you, so here’s some additional tips for your best business development resume!

• List numbers and percentages
• List your most recent certifications
• Tell the truth
• List an unprofessional email address
• Say you are good at Excel: really?
• Include anything confidential from your previous jobs

Finally, if you are looking for the best Vice President of Marketing resume templates, you should check this masterpiece we have been working on here : many professionals like you have successfully used it to take their career to the next level.

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Vice President of Marketing Resume Example

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Vice President of Marketing Resume Example (Full Text Version)

Oliver watson.

Experienced professional with a track record of driving success in top-tier organizations through exceptional business acumen, strategic thinking, and analytics. Proven ability to seize new business opportunities, develop and execute strategic plans, and cultivate lasting customer partnerships.

Accomplishments

• Piloted, established, and grew a stand alone new product innovation team to unparalleled success.
• Responsible for a corporate growth rate of 22% by establishing breakthrough new categories.
• Launched a breakthrough new program at The Home Depot worth $75 million at invoice .
• Responsible for managing a $3 million research and development budget across multiple projects.
• Strategically managed multiple brands to improve consumer loyalty, block competitors and grow market share.
• Leveraged consumer research and price analytics to maximize retail price points and corporate profitability.
• Mentored several direct reports promoted to leadership positions within the organization.

Work experience

• Led programs resulting in over $85 million in incremental annual sales.
• Formulated and executed strategies leading to a 22% growth for a share constricted company.
• Created a pioneering consumer-enabled digital customization tool, boosting online sales by 30%.
• Established a robust product development pipeline, ensuring a minimum of 3 projects in development concurrently.
• Implemented dedicated project management leads as an organizational best practice.
• Utilized diverse consumer and market research to identify and validate consumer requirements and market opportunities for new products.
• Consistently drives innovation to enhance retail price points, customer margin, and overall product profitability.
• Led strategic initiatives with P&L responsibility, driving growth in existing product categories with annual sales exceeding $85 million.
• Developed marketing plans for new and existing product categories, including brand development, commercialization plans, pricing strategies, and promotional opportunities.
• Established an end-user advisory council to define new product requirements, provide an end-user testing platform, validate end-user expectations, and confirm consumer messaging.
• Implemented a company-wide pricing protocol that redefined the company's go-to-market strategy.
• Spearheaded brand, product, and channel marketing strategies, resulting in annual sales exceeding $185 million.
• Oversaw the entire product life-cycle, from development to sales, leading to a $10 million increase in new product growth.
• Managed a team of 8 direct reports responsible for product marketing, brand marketing, channel marketing, pricing, and marketing communications.
• Managed and expanded multiple product categories, increasing annual sales to $30 million.
• Identified productivity projects resulting in savings exceeding $250,000.
• Secured $10 million in new business by establishing adjacent product categories.

Certificates

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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5 Amazing vp marketing Resume Examples (Updated 2023) + Skills & Job Descriptions

Build your resume in 15 minutes, vp marketing: resume samples & writing guide, employment history.

• Develop and implement digital marketing strategies
• Coordinate with other departments to ensure successful execution of marketing plans
• Create and implement campaigns to promote products and services
• Establish relationships with key stakeholders and partners
• Develop and execute marketing strategies to achieve business objectives
• Manage marketing budget and optimize spending
• Analyze customer data and insights to inform marketing strategies

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Professional Summary

• Monitor and evaluate the effectiveness of marketing activities
• Develop and manage marketing materials, including websites, brochures, and ads
• Track and report on marketing performance metrics
• Lead and manage the marketing team to achieve goals
• Monitor and analyze market trends and develop marketing plans accordingly
• Manage media relations and public relations initiatives

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Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

vp marketing Job Descriptions; Explained

If you're applying for an vp marketing position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

vp marketing

• Visit customers and make joint calls in 8 geographical territories managed by territory managers to stimulate interest in producst 
• Direct clerical staff to keep records of activities and correspondence, bid requests, and to maintain current information on tariffs, licenses, and restrictions.
• Confer or consult with department heads to  secure information/specifications on equipment and customer requirements.
• Direct, coordinate, and review activities in sales and service  and recordkeeping, and in receiving and shipping operations.
• Represent company at trade association meetings/distributor councils to promote devise coordination with represented manufacturers.

vp marketing Job Skills

For an vp marketing position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Content Marketing
• Digital Marketing
• Advertising
• Marketing Strategy
• Social Media Marketing
• Market Research
• Public Relations
• Brand Management
• Copywriting
• Media Relations
• Graphic Design
• Campaign Management
• Copy Editing
• Creative Writing
• Video Production
• Photography.

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Documentation
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management.

How to Improve Your vp marketing Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Include your Contact Information and Job Descriptions

Missing job descriptions lessens your chances of getting hired..

• Employers want to know what you've accomplished, so make sure to include descriptions for all of your previous jobs.
• Keep job descriptions short but don't just list your jobs.
• Never copy-paste a job description to post on your resume. Get inspired and use tools to help you write customized descriptions.

How to Optimize Your vp marketing Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

• Developd annd execcute marketting strategiess too achivee bussiness objecctives.
• Stay up-to-date wit industry trends'n best practices.
• Analize custmer data an insights to infrom marketing strategys.
• Co-ordinate with other departments too ensure succesful execution of marketing plans.
• Esteblish relashionships wit key stakehlders an partners.
• Manege markiting budjet an opimise spendin.
• Stay up-to-date with industry trend's an best practice's.
• Devevlop, and mannage marketting materials, inclluding websiites, brocures, and ad's.
• Mointor and anaylze market trends and develope marketing plans acordingly.

Correct Grammar and Address Gap Years in Your Resume

Don't leave unexplained gaps in your work history..

• When explaining gaps in your employment section, start by being honest.
• Elaborate on the gap and show that you never stopped learning.
• Explain and elaborate any gap in your work history by highlighting new skills.

vp marketing Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an vp marketing position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

To Whom It May Concern

I am a results-driven Vp Marketing with 8 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Chief Vp Marketing role at DDB, where I believe I can make a valuable contribution to your team.

As someone who has always been driven by a desire to solve complex problems and make a difference in the world, I have pursued opportunities to learn and grow throughout my life. My experience in this field has equipped me with valuable skills such as Flexibility and Negotiation that have planted in me a great work ethic. I am excited to apply these skills and my enthusiasm for Advertising & Marketing & Pr to the role and contribute to your organization's success.

Thank you for considering my application for the Chief Vp Marketing role. I am looking forward to a future where we work together to drive this organization's success.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

Related Resumes & Cover Letters

Contemporary

Professional

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VP of Marketing Resume Examples

Writing a great vp of marketing resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

Create your resume Select from 7 professional resume templates

If you're looking for inspiration when it comes to drafting your own vp of marketing resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the vp of marketing job you're after.

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Essential Components of a VP of Marketing Resume

For a VP of Marketing, a resume must showcase a proven track record of driving business growth through strategic marketing initiatives. It should highlight leadership abilities, budget management, innovative marketing strategies, and data-driven decision-making. The resume should be organized into clear sections: professional summary, work experience, skills, and education. This guide will delve into each section, discussing their significance, content inclusion, and tips for standing out to employers.

Contact Information

At the forefront of your resume should be your contact information, presented prominently. Include your full name, phone number, professional email address, and LinkedIn profile if applicable.

Ensure accuracy and update your contact details to facilitate smooth communication with recruiters or hiring managers.

• Full Name: Display your name prominently, maintaining consistency across all professional materials.
• Phone Number: Provide a reliable contact number, including the area code.
• Professional Email Address: Use a professional-sounding email that incorporates your name, avoiding outdated or informal email providers.
• LinkedIn Profile: A LinkedIn profile can offer additional insights into your professional network and history.
• Location: Include your city and state if the job specifies a geographic preference.

Avoid personal details such as social security numbers or marital status in this section.

Clear and accurate contact information is crucial for seamless communication during the hiring process.

Professional Summary

The professional summary should serve as a compelling introduction, highlighting your marketing expertise, leadership skills, and significant career achievements. Tailor it to the specific role you're applying for, and use it to differentiate yourself from other candidates.

Emphasize your unique value proposition and past successes in driving growth, enhancing brand visibility, or increasing sales. Mention expertise in areas like digital marketing, product development, or market analysis.

Use keywords from the job description to optimize for Applicant Tracking Systems (ATS) and capture the attention of hiring managers quickly.

• Digital Marketing
• Product Development
• Market Analysis

A well-crafted professional summary can significantly boost your chances of securing an interview for a VP of Marketing position.

Core Competencies/Skills

The Core Competencies/Skills section should outline the essential skills that qualify you for a VP of Marketing role, including both technical marketing skills and soft skills like leadership and strategic planning.

• Strategic Marketing: Demonstrate expertise in developing marketing strategies aligned with company goals, including product positioning and competitive analysis.
• Digital Marketing Skills: Highlight proficiency in SEO/SEM, social media, content marketing, email campaigns, mobile marketing, and analytics.
• Leadership: Showcase your ability to manage and mentor teams, make decisions, and communicate effectively.
• Financial Acumen: Illustrate your budget management skills and comfort with data analysis and reporting.
• Customer-Centric Approach: Emphasize your understanding of customer behavior and experience with CRM systems.
• Creativity & Innovation: Provide examples of creative campaign ideas or innovative problem-solving.
• Project Management: Detail your ability to deliver projects on time, within budget, and in line with objectives.
• Technical Proficiency: Mention familiarity with marketing tools like Google Analytics, HubSpot, or Salesforce, as well as essential software like the MS Office Suite.
• Negotiation Skills: Highlight your experience in negotiating contracts and partnerships.
• Adaptability: Stress the importance of staying current with marketing trends and adapting strategies as necessary.

Provide concrete examples or quantifiable results to substantiate your skills where possible.

Related : VP of Marketing Skills: Definition and Examples

Professional Experience and Achievements

The Professional Experience and Achievements section is a cornerstone of your resume, detailing your career history and notable accomplishments. Begin with your most recent position and work backward, listing company names, locations, dates of employment, and job titles.

Focus on achievements rather than responsibilities, highlighting specific campaigns or projects you've led and their successful outcomes. Use action verbs to convey your leadership and impact.

Align your achievements with the requirements of the job you're applying for, and include any awards or recognitions that attest to your professional excellence.

This section should demonstrate your ability to contribute meaningfully to a company's success and engage the interest of hiring managers.

Education and Certifications

The Education and Certifications section validates your formal education and specialized knowledge, which are critical in the dynamic field of marketing.

College Degrees: List your bachelor's and any advanced degrees, such as an MBA, along with the institutions from which you obtained them.

Continuing Education: Include additional courses or training related to marketing, such as online marketing or brand strategy.

Certifications: Highlight professional certifications like the Certified Professional Marketer (CPM) or Digital Marketing Certification from Google, which underscore your expertise and commitment to professional growth.

Professional Development: Mention attendance at workshops, seminars, or conferences that demonstrate your dedication to staying abreast of industry developments.

Academic Honors: Feature any honors, awards, or scholarships received during your education to enhance your profile.

Provide a brief explanation of how each educational component has equipped you with skills pertinent to a VP of Marketing role.

Related : VP of Marketing Certifications

Leadership and Team Management Experience

Leadership and team management are critical for a VP of Marketing, and this section should reflect your experience in guiding teams towards achieving marketing objectives.

Detail your experience in leading marketing teams, fostering collaboration, and creating a positive work environment. Highlight your communication skills and any operational responsibilities such as budgeting, resource allocation, training, performance evaluation, and recruitment.

• Resource Allocation
• Training Initiatives
• Performance Evaluation
• Recruitment

Provide specific examples of how your leadership has driven team success and improved key performance indicators.

Emphasizing your leadership and management experience demonstrates your capability to steer marketing efforts towards triumph.

Relevant Projects or Campaigns

The Relevant Projects or Campaigns section is crucial for illustrating your marketing expertise and leadership capabilities. Detail the projects or campaigns you've spearheaded, including their scope, strategies, and measurable outcomes.

• Summarize your role, objectives, tactics, and results for each project or campaign.
• Quantify your achievements with metrics, such as "Led a rebranding initiative that increased brand awareness by 40% in six months."

Customize this section to reflect the skills and experiences sought in the job description, showcasing your ability to deliver value to the prospective employer.

This part of your resume provides concrete evidence of your qualifications as a VP of Marketing, making it a powerful tool for securing an interview.

Related Resume Examples

• VP of Information Technology
• VP of Human Resources
• VP of Sales
• VP of Operations
• VP of Finance
• VP of Engineering

Senior Vice President Of Marketing resume examples for 2024

When it comes to a senior vice president of marketing resume, there are several key aspects to focus on. According to Ira Harris Ph.D. , Professor, General Faculty, Director, M.S. in Commerce Program at the University of Virginia, "Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value." Technical skills like digital marketing, analytics, and project management are also crucial, as well as the ability to analyze complex information and communicate effectively. Additionally, showcasing flexibility and an interest in learning will be important to employers.

Senior Vice President Of Marketing resume example

How to format your senior vice president of marketing resume:.

• Tailor your resume's job title to match the role you're applying for, such as 'Senior Vice President of Marketing'.
• Highlight achievements rather than responsibilities in your work experience section, focusing on results and impacts, such as optimizing resources, instating testing practices, or increasing sales and revenue.
• Compress your resume onto one page, emphasizing your most relevant and impressive accomplishments as a senior marketing leader, such as developing strategic partnerships, leading brand positioning, or managing multi-million dollar marketing investments.

Choose from 10+ customizable senior vice president of marketing resume templates

Choose from a variety of easy-to-use senior vice president of marketing resume templates and get expert advice from Zippia’s AI resume writer along the way. Using pre-approved templates, you can rest assured that the structure and format of your senior vice president of marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Senior Vice President Of Marketing resume format and sections

1. add contact information to your senior vice president of marketing resume.

Senior Vice President Of Marketing Resume Contact Information Example # 1

Dhruv Johnson

[email protected] | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

2. Add relevant education to your senior vice president of marketing resume

Your resume's education section should include:

• The name of your school
• The date you graduated ( Month, Year or Year are both appropriate)
• The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

• Academic awards (Dean's List, Latin honors, etc. )
• GPA (if you're a recent graduate and your GPA was 3.5+)
• Extra certifications
• Academic projects (thesis, dissertation, etc. )

Other tips to consider when writing your education section include:

• If you're a recent graduate, you might opt to place your education section above your experience section
• The more work experience you get, the shorter your education section should be
• List your education in reverse chronological order, with your most recent and high-ranking degrees first
• If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Check More About Senior Vice President Of Marketing Education

Senior Vice President Of Marketing Resume Relevant Education Example # 1

Bachelor's Degree In Marketing 1989 - 1992

Temple University Philadelphia, PA

Senior Vice President Of Marketing Resume Relevant Education Example # 2

Bachelor's Degree In Business 2000 - 2003

Miami Dade College Miami, FL

3. Next, create a senior vice president of marketing skills section on your resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

• Include 6-12 skills, in bullet point form
• List mostly hard skills ; soft skills are hard to test
• Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example of skills to include on an senior vice president of marketing resume

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

SVP stands for Senior Vice President -- a senior role at most organizations and companies.

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Top Skills for a Senior Vice President Of Marketing

• Digital Marketing , 13.4%
• Analytics , 6.1%
• Business Strategy , 5.1%
• Other Skills , 70.4%

4. List your senior vice president of marketing experience

The most important part of any resume for a senior vice president of marketing is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of senior vice presidents of marketing" and "Managed a team of 6 senior vice presidents of marketing over a 9-month project. "

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

• Managed operations, logistics, and facilities management activities of nine separate locations and two administrative offices.
• Handled all company finances including lines of credit, secured lending, benefits and payroll.
• Established social CRM strategy integrating social media, local marketing and mobile into overall service environment.
• Managed CEO quarterly performance messaging.
• Established Operations Excellence group to identify and implement continuous improvement opportunities using Six-Sigma and lean practices.
• Developed acquisition and relationship programs including SEO/M, affiliate, direct mail, e-mail/newsletters, PR and social media.
• Managed and sold retail and Internet private-label financing programs nationwide.
• Worked with product teams & buyers to execute merchandise based on vision as well as market voids.
• Improved options hedging strategies through external relationship that drastically reduced capital usage and carry.
• Created ThankYou Rewards first promotional strategy in social media: Facebook and Twitter communications promoting unique rewards and experiences.
• Reviewed and analyzed marketing programs for effectiveness by performing detailed analysis on ROI
• Managed various engaging social media profiles including the KraftMaid Facebook page which bolsters over 100,000 followers.
• Drafted press releases and creative pitch letters for financial services, personal finance and healthcare media.
• Managed customer follow-up program including Tracking and monitoring online inquiries.
• Coordinated, built and implemented online marketing strategy.
• Developed Portfolio Management Process (Solution Mapping) for these accounts.
• Served as an internal education lead for Twitter, training the Account Management team on best practices & new products.
• Collaborated with event hosts to ensure booth and hospitality details were executed within budget.
• Developed and maintained testing procedures for quarterly regulatory certification allowing customers to identify weaknesses and reducing to possibility of regulatory sanctions.
• Executed eight sales and technical trainings for resellers.

5. Highlight senior vice president of marketing certifications on your resume

Specific senior vice president of marketing certifications can be a powerful tool to show employers you've developed the appropriate skills.

If you have any of these certifications, make sure to put them on your senior vice president of marketing resume:

• Program Management Professional (PgMP)
• Professional Certified Marketer (PCM)
• Project Management Professional (PMP)
• Certified Social Marketing Associate (CSMA)
• Certified Sales Professional (CSP)
• Certified Blockchain & Digital Marketing Professional
• Certified Investment Management Analyst (CIMA)

6. Finally, add an senior vice president of marketing resume summary or objective statement

A resume summary statement consists of 1-3 sentences at the top of your senior vice president of marketing resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to emphasize skills and experiences that feature in the job description.

Common senior vice president of marketing resume skills

• Digital Marketing
• Business Strategy
• Integrated Marketing
• Marketing Campaigns
• Product Development
• Market Research
• B2B Marketing
• Revenue Growth
• Project Management
• Channel Marketing
• Business Development
• Brand Awareness
• Lead Generation
• Brand Marketing
• Content Marketing
• Brand Positioning
• Customer Acquisition
• Strategic Partnerships
• Brand Development
• Direct Reports
• Creative Development
• Demand Generation
• Business Plan
• Digital Strategy
• Product Management
• Value Proposition
• Press Releases
• External Communications
• Real Estate
• Strategic Plan
• Strategic Direction
• Corporate Communications
• Marketing Mix
• Creative Services
• Media Planning
• Communications Strategy
• Product Line

Senior Vice President Of Marketing Jobs

Links to help optimize your senior vice president of marketing resume.

• How To Write A Resume
• List Of Skills For Your Resume
• How To Write A Resume Summary Statement
• Action Words For Your Resume
• How To List References On Your Resume

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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VP of Sales and Marketing Resume Examples: Proven To Get You Hired In 2024

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• VP of Sales and Marketing

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• VP of Sales and Marketing Resume Tips

VP of Sales and Marketing Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., vp of sales and marketing resume sample.

A vice president of sales and marketing handles the entire customer cycle from making the customer aware of the product, to persuading the customer to make a purchase and securing the purchase. In this position, you will create strategies for brand awareness and promotions/campaigns, as well as create sales targets and assist your team in meeting those targets. Recruiters will be looking to see a background in both marketing and sales so make sure your resume shows a successful history in both.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your vp of sales and marketing resume in 2024,    use metrics to highlight your marketing and sales successes..

Metrics are a great way to make your resume easier to digest and to make your accomplishments shine. So include impressive figures on how much money your sales efforts brought your previous employers or how fiscally effective your marketing campaigns were. Because this is an executive position, you should also include figures like the sizes of the teams you have led.

   Include both sales and marketing tools.

This is a dualistic role so ensure that your skills section caters to both functions. So make sure you include the industry-standard marketing tools you are experienced with as well as the industry-standard sales tools. Go the extra step and research to find out what tools the company you are applying to uses and include those tools in your skills section. If you aren’t experienced with those tools, do a crash course online.

As a hiring manager who has recruited for VP of Sales and Marketing roles at companies like Salesforce, HubSpot, and Oracle, I've reviewed hundreds of resumes. The best resumes effectively showcase the candidate's ability to drive revenue growth, lead high-performing sales and marketing teams, and develop strategic plans. Here are some key tips to make your resume stand out:

   Highlight revenue growth and sales performance

Recruiters want to see evidence of your ability to drive revenue growth. Include specific examples of how you have increased sales and revenue in your previous roles.

• Drove $50M in new revenue by launching a new product line and expanding into 3 new markets
• Increased sales by 25% year-over-year for 3 consecutive years by implementing a new sales strategy and training program
• Exceeded sales targets by 20% in Q4 2021 by closing multiple enterprise deals over $1M each

Avoid making vague statements without quantifiable results, such as:

• Responsible for increasing sales and revenue
• Helped grow the business

   Demonstrate leadership and team management skills

As a VP, you will be responsible for leading and managing a team. Showcase your leadership skills and experience managing high-performing teams.

• Led a team of 50 sales reps and 20 marketing professionals to achieve 150% of quota
• Built and managed a team of 10 account executives that generated $20M in annual revenue
• Mentored and coached 5 sales managers to exceed their targets by an average of 30%

Don't simply list your management responsibilities without context or results:

• Managed a sales team
• Responsible for coaching and mentoring direct reports

   Include strategic planning and execution experience

VPs of Sales and Marketing are responsible for developing and executing strategic plans. Highlight your experience in this area with specific examples.

Developed and executed a 3-year strategic plan that resulted in a 50% increase in market share and $100M in new revenue. Key initiatives included expanding into new geographic markets, launching a new product category, and implementing an account-based marketing program.

Avoid generic statements that don't demonstrate your strategic impact:

Participated in strategic planning sessions and helped develop go-to-market strategies.

   Showcase cross-functional collaboration

Collaboration with other departments like Product, Finance, and Customer Success is critical for success in a VP role. Provide examples of how you have partnered with other teams to achieve business objectives.

• Partnered with Product team to launch 3 new features that increased user engagement by 30% and reduced churn by 5%
• Collaborated with Finance to develop a new pricing model that increased average deal size by 20%
• Worked closely with Customer Success to implement a new onboarding program that improved time-to-value by 50% for new customers

Don't simply mention that you "partnered" or "collaborated" with other teams without explaining the outcome or impact:

• Worked cross-functionally with other departments
• Collaborated with stakeholders across the organization

   Highlight industry expertise and thought leadership

Demonstrating your deep knowledge of the industry and establishing yourself as a thought leader can set you apart from other candidates. Include examples of how you have contributed to the industry.

• Published 3 articles on sales leadership in top industry publications like Sales Hacker and HubSpot Blog
• Spoke at 5 industry conferences on topics related to account-based marketing and sales-marketing alignment
• Recognized as a "Top 25 Sales Leader" by Sales Hacker in 2020

Avoid simply listing your years of experience in the industry without demonstrating your expertise or impact:

• 15+ years of experience in software sales
• Deep knowledge of the MarTech industry

   Tailor your resume to the specific role and company

While it's important to highlight your overall skills and experience, tailoring your resume to the specific role and company can help you stand out. Research the company and identify key skills and experience they are looking for in a VP of Sales and Marketing.

For example, if the company is looking for someone to lead their expansion into new international markets, highlight your experience:

• Led successful market entry into Japan, resulting in $10M in new revenue in the first year
• Developed and executed a localization strategy for EMEA that increased revenue by 200% over 2 years

Avoid using the same generic resume for every application without customizing it to the specific role and company requirements.

Writing Your VP of Sales and Marketing Resume: Section By Section

  summary.

A resume summary for a VP of Sales and Marketing role is optional, but it can be a valuable addition if you want to provide context or highlight key details that may not be immediately apparent from the rest of your resume. It's particularly useful if you're changing careers or have a lot of experience to summarize. However, it's important to avoid using an objective statement, as these are outdated and not recommended.

When writing your summary, focus on providing a concise overview of your most relevant skills, experiences, and achievements. Avoid repeating information that's already covered in other sections of your resume, and keep it brief – no more than a paragraph. Remember, your entire resume is a summary of your qualifications, so there's no need to resummarize everything in this section.

To learn how to write an effective resume summary for your VP of Sales and Marketing resume, or figure out if you need one, please read VP of Sales and Marketing Resume Summary Examples , or VP of Sales and Marketing Resume Objective Examples .

1. Tailor your summary to the VP of Sales and Marketing role

When crafting your summary for a VP of Sales and Marketing position, it's crucial to align your skills and experiences with the requirements of the role. Research the company and the specific position to identify key qualifications and priorities. Then, showcase how your background makes you a strong fit.

For example, if the job description emphasizes the need for a data-driven approach to sales and marketing, highlight your experience with analyzing metrics and making strategic decisions based on insights:

• Results-oriented VP of Sales and Marketing with 10+ years of experience driving revenue growth through data-driven strategies and cross-functional collaboration.

On the other hand, avoid generic statements that could apply to any candidate, such as:

• Experienced professional seeking a challenging role in sales and marketing.

2. Highlight leadership and strategic abilities

As a VP of Sales and Marketing, you'll be expected to provide strategic direction and leadership to your team. Use your summary to showcase these high-level abilities and give a sense of your management style.

Collaborative sales and marketing leader with a proven track record of building and motivating high-performing teams. Skilled at developing innovative strategies to penetrate new markets, forge strategic partnerships, and exceed revenue targets.

Avoid focusing too heavily on tactical skills or individual contributor achievements, as these are less relevant for an executive-level role. For instance, don't emphasize your personal sales quota attainment:

• Consistently exceeded sales quotas by 25% or more each quarter.

  Experience

Your work experience section is the heart of your resume as a VP of Sales and Marketing. It's where you prove to a potential employer that you have the track record and ability to drive revenue and grow their business. In this section, we'll break down how to write your work experience in a way that will impress hiring managers and land you interviews.

1. Lead with strong action verbs

When describing your achievements, choose powerful action verbs that showcase your sales and marketing prowess. Weak, generic verbs make your accomplishments sound bland and forgettable.

• Worked on creating marketing campaigns to generate leads
• Helped sales team to close more deals by providing support

Instead, opt for strong, results-oriented verbs to make an impact. Consider verbs like:

• Spearheaded the development of an inbound marketing strategy, resulting in a 150% increase in qualified leads
• Coached and mentored a team of 15 sales reps to surpass quotas by 30% YoY

2. Quantify your impact with metrics

Numbers are your best friend in the work experience section. They provide concrete evidence of your abilities and help you stand out from other candidates. Whenever possible, include metrics that demonstrate the results you've driven.

Not sure what numbers to include? Here are some examples:

• Percentage by which you grew revenue, market share, or customer base
• Size of sales deals you've closed or marketing budgets you've managed
• Number of people you've led or initiatives you've executed
• ROI, conversion rates, or other KPIs you've improved

Developed and executed a new go-to-market strategy for a SaaS product, capturing 35% market share within the first 12 months and generating $15M in revenue.

3. Highlight your career progression

Employers want to see that you've progressed and taken on more responsibility throughout your career. One way to showcase this is by emphasizing promotions and title changes within the same company.

• Rapid promotion from Sales Manager to Director of Sales within 2 years
• Elevated to VP of Marketing after demonstrating success in demand gen role

You can also demonstrate progression by showing how your scope of work or impact has increased over time, even if your title hasn't changed.

• Responsible for managing a 5-person sales team
• Grew sales team from 5 to 15 reps and increased revenue from $5M to $25M

If you're making a career transition into sales and marketing from another field, think about how your past experience has set you up for success in your new role. For example, if you previously worked in customer service, highlight how that experience gave you deep knowledge of customer needs and pain points.

4. Showcase your industry expertise

As a VP-level candidate, employers expect you to have deep knowledge of your industry and market. Highlight your expertise by using industry-specific terminology and showcasing relevant tools and technologies you've used.

For example:

• Implemented a new CRM system (Salesforce) to streamline sales processes and improve forecasting accuracy
• Launched an ABM campaign using Demandbase to engage key accounts and drive $2M+ in pipeline
• Utilized Marketo to automate lead nurturing journeys and improve conversions by 25%

You can also demonstrate thought leadership by mentioning any relevant content you've created or presentations you've given, such as:

Presented at SaaStr Annual 2020 on strategies for scaling a SaaS sales org from $1M to $10M ARR.

  Education

The education section of your VP of Sales and Marketing resume should be concise yet impactful. It's important to highlight your relevant degrees and certifications that demonstrate your qualifications for the role. Here are some tips to help you craft a strong education section:

1. List your highest degree first

Start with your most recent or highest degree, such as an MBA or Bachelor's degree in Business Administration, Marketing, or a related field. Include the name of the institution, the degree earned, and the year of graduation.

Master of Business Administration (MBA) Harvard University, Cambridge, MA Graduation: 2015

If you have multiple degrees, list them in reverse chronological order.

2. Highlight relevant coursework for recent graduates

If you are a recent graduate with limited work experience, you can bolster your education section by including relevant coursework, projects, or achievements. This can help demonstrate your knowledge and skills in sales and marketing.

• Relevant coursework: Marketing Strategy, Sales Management, Digital Marketing
• Capstone project: Developed a comprehensive marketing plan for a local startup, resulting in a 20% increase in sales

3. Keep it brief for experienced professionals

If you have extensive work experience as a sales and marketing executive, your education section should be concise. Simply list your degree, institution, and graduation year. You don't need to include details like coursework or GPA.

Bachelor of Science in Marketing University of California, Los Angeles Graduation: 1995 Relevant coursework: Marketing Research, Consumer Behavior, Advertising and Promotion GPA: 3.8

Instead, focus on your professional accomplishments and skills in the work experience section.

Bachelor of Science in Marketing University of California, Los Angeles

4. Include relevant certifications

If you have earned any relevant certifications in sales, marketing, or leadership, consider including them in your education section. This can help demonstrate your expertise and commitment to professional development.

• Certified Sales Executive (CSE), Sales and Marketing Executives International, 2018
• Inbound Marketing Certification, HubSpot Academy, 2020

Only include certifications that are widely recognized and valued in your industry.

  Skills

Your skills section is one of the most important parts of your VP of Sales and Marketing resume. It's where you showcase your expertise and qualifications for the role. In this section, we'll cover some tips on how to write an effective skills section that will catch the attention of hiring managers and recruiters.

1. Highlight relevant sales and marketing skills

When writing your skills section, focus on the skills that are most relevant to the VP of Sales and Marketing role. These may include:

• Sales strategy development
• Market research and analysis
• Customer relationship management (CRM) software
• Digital marketing (SEO, SEM, social media)
• Business development
• Team leadership and management

Be specific about your skills and avoid generic terms like "sales" or "marketing." Instead, list the specific tools, techniques, and strategies you've used to drive results in your previous roles.

2. Categorize your skills for easy scanning

To make your skills section easy to read and navigate, consider grouping your skills into categories. For example:

• Sales : Account management, contract negotiation, sales forecasting
• Marketing : Brand management, content marketing, email campaigns
• Leadership : Team building, performance management, strategic planning

This format allows hiring managers to quickly scan your skills and see how they align with the requirements of the role. Avoid a long, unstructured list of skills that may be overwhelming or difficult to parse.

3. Avoid outdated or irrelevant skills

Many resumes include skills that are either outdated or not relevant to the VP of Sales and Marketing role. For example:

Proficient in Microsoft Office Cold calling Telemarketing

While these skills may have been important earlier in your career, they are less critical for a VP-level position. Instead, focus on higher-level strategic and leadership skills:

Go-to-market strategy Sales enablement Marketing automation

By highlighting skills that are more closely aligned with the VP role, you'll demonstrate that you have the expertise and experience necessary to succeed in the position.

4. Be honest about your skill level

When listing your skills, it's important to be honest about your level of proficiency. Don't claim to be an expert in a skill if you only have basic knowledge. Instead, consider using qualifiers like:

• Advanced in marketing automation (Marketo, Hubspot)
• Experienced in CRM management (Salesforce)
• Familiar with data analysis (Google Analytics, Tableau)

Being honest about your skill level helps set expectations and avoids any potential misrepresentation. It's better to be upfront than to claim expertise you don't have and risk underperforming in the role.

Skills For VP of Sales and Marketing Resumes

Here are examples of popular skills from VP of Sales and Marketing job descriptions that you can include on your resume.

• P&L Management
• Solution Selling
• Forecasting
• Software as a Service (SaaS)
• Product Management
• Account Management
• Direct Sales
• Customer Relationship Management (CRM)
• Salesforce.com
• Channel Partners

Skills Word Cloud For VP of Sales and Marketing Resumes

This word cloud highlights the important keywords that appear on VP of Sales and Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

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Resume Guide: Detailed Insights From Recruiters

• VP Sales Resume Guide & Examples for 2022

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VP of Sales and Marketing Resumes

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