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Developing a Research Question

18 Hypotheses

When researchers do not have predictions about what they will find, they conduct research to answer a question or questions, with an open-minded desire to know about a topic, or to help develop hypotheses for later testing. In other situations, the purpose of research is to test a specific hypothesis or hypotheses.  A hypothesis is a statement, sometimes but not always causal, describing a researcher’s expectations regarding anticipated finding. Often hypotheses are written to describe the expected relationship between two variables (though this is not a requirement). To develop a hypothesis, one needs to understand the differences between independent and dependent variables and between units of observation and units of analysis. Hypotheses are typically drawn from theories and usually describe how an independent variable is expected to affect some dependent variable or variables. Researchers following a deductive approach to their research will hypothesize about what they expect to find based on the theory or theories that frame their study. If the theory accurately reflects the phenomenon it is designed to explain, then the researcher’s hypotheses about what would be observed in the real world should bear out.

Sometimes researchers will hypothesize that a relationship will take a specific direction. As a result, an increase or decrease in one area might be said to cause an increase or decrease in another. For example, you might choose to study the relationship between age and legalization of marijuana. Perhaps you have done some reading in your spare time, or in another course you have taken.  Based on the theories you have read, you hypothesize that “age is negatively related to support for marijuana legalization.” What have you just hypothesized? You have hypothesized that as people get older, the likelihood of their support for marijuana legalization decreases. Thus, as age moves in one direction (up), support for marijuana legalization moves in another direction (down). If writing hypotheses feels tricky, it is sometimes helpful to draw them out. and depict each of the two hypotheses we have just discussed.

Note that you will almost never hear researchers say that they have proven their hypotheses. A statement that bold implies that a relationship has been shown to exist with absolute certainty and that there is no chance that there are conditions under which the hypothesis would not bear out. Instead, researchers tend to say that their hypotheses have been supported (or not) . This more cautious way of discussing findings allows for the possibility that new evidence or new ways of examining a relationship will be discovered. Researchers may also discuss a null hypothesis, one that predicts no relationship between the variables being studied. If a researcher rejects the null hypothesis, he or she is saying that the variables in question are somehow related to one another.

Quantitative and qualitative researchers tend to take different approaches when it comes to hypotheses. In quantitative research, the goal often is to empirically test hypotheses generated from theory. With a qualitative approach, on the other hand, a researcher may begin with some vague expectations about what he or she will find, but the aim is not to test one’s expectations against some empirical observations. Instead, theory development or construction is the goal. Qualitative researchers may develop theories from which hypotheses can be drawn and quantitative researchers may then test those hypotheses. Both types of research are crucial to understanding our social world, and both play an important role in the matter of hypothesis development and testing.  In the following section, we will look at qualitative and quantitative approaches to research, as well as mixed methods.

Text Attributions

• This chapter has been adapted from Chapter 5.2 in Principles of Sociological Inquiry , which was adapted by the Saylor Academy without attribution to the original authors or publisher, as requested by the licensor. © Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License .

An Introduction to Research Methods in Sociology Copyright © 2019 by Valerie A. Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter 2. Sociological Research

Learning objectives.

2.1. Approaches to Sociological Research

• Define and describe the scientific method
• Explain how the scientific method is used in sociological research
• Understand the difference between positivist and interpretive approaches to the scientific method in sociology
• Define what reliability and validity mean in a research study

2.2. Research Methods

• Differentiate between four kinds of research methods: surveys, experiments, field research, and secondary data and textual analysis
• Understand why different topics are better suited to different research approaches

2.3. Ethical Concerns

• Understand why ethical standards exist
• Demonstrate awareness of the Canadian Sociological Association’s Code of Ethics
• Define value neutrality
• Outline some of the issues of value neutrality in sociology

Introduction to Sociological Research

In the university cafeteria, you set your lunch tray down at a table, grab a chair, join a group of your classmates, and hear the start of two discussions. One person says, “It’s weird how Justin Bieber has 48 million followers on Twitter.” Another says, “Disney World is packed year round.” Those two seemingly benign statements are claims, or opinions, based on everyday observation of human behaviour. Perhaps the speakers had firsthand experience, talked to experts, conducted online research, or saw news segments on TV. In response, two conversations erupt. “I don’t see why anyone would want to go to Disney World and stand in those long lines.” “Are you kidding?! Going to Disney World is one of my favourite childhood memories.” “It’s the opposite for me with Justin Bieber. Seeing people camp out outside his hotel just to get a glimpse of him; it doesn’t make sense.” “Well, you’re not a teenage girl.” “Going to a theme park is way different than trying to see a teenage heart throb.” “But both are things people do for the same reason: they’re looking for a good time.” “If you call getting crushed by a crowd of strangers fun.”

As your classmates at the lunch table discuss what they know or believe, the two topics converge. The conversation becomes a debate. Someone compares Beliebers to Beatles fans. Someone else compares Disney World to a cruise. Students take sides, agreeing or disagreeing, as the conversation veers to topics such as crowd control, mob mentality, political protests, and group dynamics. If you contributed your expanding knowledge of sociological research to this conversation, you might make statements like these: “Justin Bieber’s fans long for an escape from the boredom of real teenage life. Beliebers join together claiming they want romance, except what they really want is a safe place to explore the confusion of teenage sexual feelings.” And this: “Mickey Mouse is a larger-than-life cartoon celebrity. Disney World is a place where families go to see what it would be like to live inside a cartoon.” You finish lunch, clear away your tray, and hurry to your next class. But you are thinking of Justin Bieber and Disney World. You have a new perspective on human behaviour and a list of questions that you want answered. That is the purpose of sociological research—to investigate and provide insights into how human societies function.

Although claims and opinions are part of sociology, sociologists use empirical evidence (that is, evidence corroborated by direct experience and/or observation) combined with the scientific method or an interpretive framework to deliver sound sociological research. They also rely on a theoretical foundation that provides an interpretive perspective through which they can make sense of scientific results. A truly scientific sociological study of the social situations up for discussion in the cafeteria would involve these prescribed steps: defining a specific question, gathering information and resources through observation, forming a hypothesis, testing the hypothesis in a reproducible manner, analyzing and drawing conclusions from the data, publishing the results, and anticipating further development when future researchers respond to and retest findings.

An appropriate starting point in this case might be the question “What do fans of Justin Bieber seek that drives them to follow his Twitter comments so faithfully?” As you begin to think like a sociologist, you may notice that you have tapped into your observation skills. You might assume that your observations and insights are valuable and accurate. But the results of casual observation are limited by the fact that there is no standardization—who is to say one person’s observation of an event is any more accurate than another’s? To mediate these concerns, sociologists rely on systematic research processes.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behaviour is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behaviour as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened parents, and education patterns that have aided structural changes in classrooms. The students at that university cafeteria discussion put forth a few loosely stated opinions.

If the human behaviours around those claims were tested systematically, a student could write a report and offer the findings to fellow sociologists and the world in general. The new perspective could help people understand themselves and their neighbours and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide. Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once a question is formed, a sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a positivist approach or an interpretive approach. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried-and-true methods of research, such as experiments, surveys, field research, and textual analysis. But humans and their social interactions are so diverse that they can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behaviour. However, this is exactly why scientific models work for studying human behaviour. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. This is the case for both positivist or quantitative methodologies and interpretive or qualitative methodologies. The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, knowledge of trends and attitudes. No matter what research approach is used, researchers want to maximize the study’s reliability (how likely research results are to be replicated if the study is reproduced). Reliability increases the likelihood that what is true of one person will be true of all people in a group. Researchers also strive for validity (how well the study measures what it was designed to measure).

Returning to the Disney World topic, reliability of a study would reflect how well the resulting experience represents the average experience of theme park-goers. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adults’ interactions with costumed mascots should address that issue and not veer into other age groups’ interactions with them or into adult interactions with staff or other guests.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behaviour that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on problematic behaviours or challenging situations, researchers might study vacation trends, healthy eating habits, neighbourhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in but not attached to the results. Their research work is independent of their own political or social beliefs. This does not mean researchers are not critical. Nor does it mean they do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and timeframe. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study.

Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition ; that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The concept is translated into an observable variable , a measure that has different values. The operational definition identifies an observable condition of the concept.

By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid in the sense that it is an appropriate and meaningful measure of the concept being studied. It must also be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviours could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. It allows them to sharpen the focus of their research question and avoid duplicating previous research. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to build on previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about childrearing, vanity, obsessive-compulsive behaviours, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates a researcher and helps refine and improve a study’s design.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. It is an “educated guess” because it is not random but based on theory, observations, patterns of experience, or the existing literature. The hypothesis formulates this guess in the form of a testable proposition. However, how the hypothesis is handled differs between the positivist and interpretive approaches. Positivist methodologies are often referred to as hypothetico-deductive methodologies . A hypothesis is derived from a theoretical proposition. On the basis of the hypothesis a prediction or generalization is logically deduced. In positivist sociology, the hypothesis predicts how one form of human behaviour influences another.

Successful prediction will determine the adequacy of the hypothesis and thereby test the theoretical proposition. Typically positivist approaches operationalize variables as quantitative data ; that is, by translating a social phenomenon like “health” into a quantifiable or numerically measurable variable like “number of visits to the hospital.” This permits sociologists to formulate their predictions using mathematical language like regression formulas, to present research findings in graphs and tables, and to perform mathematical or statistical techniques to demonstrate the validity of relationships.

Variables are examined to see if there is a correlation between them. When a change in one variable coincides with a change in another variable there is a correlation. This does not necessarily indicate that changes in one variable causes a change in another variable, however, just that they are associated. A key distinction here is between independent and dependent variables. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed. For example, in a basic study, the researcher would establish one form of human behaviour as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)? For it to become possible to speak about causation, three criteria must be satisfied:

• There must be a relationship or correlation between the independent and dependent variables.
• The independent variable must be prior to the dependent variable.
• There must be no other intervening variable responsible for the causal relationship.

 Table 2.1. Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define “good” grades as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points, ensuring consistency and replicability in a study. As the chart shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough: Their prospective relationship must be part of the hypothesis. Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis are not welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns.

In a study of education, a researcher might predict that high school dropouts have a hard time finding a rewarding career. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

While many sociologists rely on the positivist hypothetico-deductive method in their research, others operate from an interpretive approach . While systematic, this approach does not follow the hypothesis-testing model that seeks to make generalizable predictions from quantitative variables. Instead, an interpretive framework seeks to understand social worlds from the point of view of participants, leading to in-depth knowledge. It focuses on qualitative data, or the meanings that guide people’s behaviour. Rather than relying on quantitative instruments like questionnaires or experiments, which can be artificial, the interpretive approach attempts to find ways to get closer to the informants’ lived experience and perceptions. Interpretive research is generally more descriptive or narrative in its findings. It can begin from a deductive approach, by deriving a hypothesis from theory and then seeking to confirm it through methodologies like in-depth interviews.

However, it is ideally suited to an inductive approach in which the hypothesis emerges only after a substantial period of direct observation or interaction with subjects. This type of approach is exploratory in that the researcher also learns as he or she proceeds, sometimes adjusting the research methods or processes midway to respond to new insights and findings as they evolve. Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study, and drawing conclusions. These research methods are discussed below.

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a positivist, quantitative method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study. When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher would not stroll into a crime-ridden neighbourhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally.

In the 1920s, leaders of a Chicago factory called Hawthorne Works commissioned a study to determine whether or not changing certain aspects of working conditions could increase or decrease worker productivity. Sociologists were surprised when the productivity of a test group increased when the lighting of their workspace was improved. They were even more surprised when productivity improved when the lighting of the workspace was dimmed. In fact almost every change of independent variable—lighting, breaks, work hours—resulted in an improvement of productivity. But when the study was over, productivity dropped again.

Why did this happen? In 1953, Henry A. Landsberger analyzed the study results to answer this question. He realized that employees’ productivity increased because sociologists were paying attention to them. The sociologists’ presence influenced the study results. Worker behaviours were altered not by the lighting but by the study itself. From this, sociologists learned the importance of carefully planning their roles as part of their research design (Franke and Kaul 1978). Landsberger called the workers’ response the Hawthorne effect —people changing their behaviour because they know they are being watched as part of a study.

The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known for ethical reasons. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985). Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviours, early education, or the Ku Klux Klan. Researchers cannot just stroll into prisons, kindergarten classrooms, or Ku Klux Klan meetings and unobtrusively observe behaviours. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topic and that fit with their overall goal for the research.

In planning a study’s design, sociologists generally choose from four widely used methods of social investigation: survey, experiment, field research, and textual or secondary data analysis (or use of existing sources). Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire. The survey is one of the most widely used positivist research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point or another, everyone responds to some type of survey. The Statistics Canada census is an excellent example of a large-scale survey intended to gather sociological data. Customers also fill out questionnaires at stores or promotional events, responding to questions such as “How did you hear about the event?” and “Were the staff helpful?” You’ve probably picked up the phone and heard a caller ask you to participate in a political poll or similar type of survey: “Do you eat hot dogs? If yes, how many per month?” Not all surveys would be considered sociological research. Marketing polls help companies refine marketing goals and strategies; they are generally not conducted as part of a scientific study, meaning they are not designed to test a hypothesis or to contribute knowledge to the field of sociology. The results are not published in a refereed scholarly journal, where design, methodology, results, and analyses are vetted.

Often, polls on TV do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or Canadian Idol represent the opinions of fans but are not particularly scientific. A good contrast to these are the BBM Ratings, which determine the popularity of radio and television programming in Canada through scientific market research. Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track attitudes and opinions, political preferences, reported individual behaviours (such as sleeping, driving, or texting habits), or factual information such as employment status, income, and education levels. A survey targets a specific population , people who are the focus of a study, such as university athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes.

Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, an Ipsos Reid poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people. However the validity of surveys can be threatened when part of the population is inadvertently excluded from the sample (e.g., telephone surveys that rely on land lines exclude people that use only cell phones) or when there is a low response rate. After selecting subjects, the researcher develops a specific plan to ask questions and record responses.

It is important to inform subjects of the nature and purpose of the study upfront. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument (a means of gathering the information). A common instrument is a structured questionnaire, in which subjects answer a series of set questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question.

This kind of quantitative data —research collected in numerical form that can be counted—is easy to tabulate. Just count up the number of “yes” and “no” answers or tabulate the scales of “strongly agree,” “agree,” disagree,” etc. responses and chart them into percentages. This is also their chief drawback however: their artificiality. In real life, there are rarely any unambiguously yes-or-no answers. Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” “agree,” “strongly agree,” or an option next to a checkbox. In those cases, the answers are subjective, varying from person to person. How do you plan to use your university education? Why do you follow Justin Bieber around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals.

Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and is a way of conducting surveys on a topic. Interviews are similar to the short answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly. Questions such as “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis. One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach. There are two main types of experiments: lab-based experiments and natural or field experiments.

In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher. As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result.

To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables. Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group . The experimental group is exposed to the independent variable(s) and the control group is not. This is similar to pharmaceutical drug trials in which the experimental group is given the test drug and the control group is given a placebo or sugar pill. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring while the control group does not receive tutoring. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

The Stanford Prison Experiment is perhaps one of the most famous sociological experiments ever conducted. In 1971, 24 healthy, middle-class male university students were selected to take part in a simulated jail environment to examine the effects of social setting and social roles on individual psychology and behaviour. They were randomly divided into 12 guards and 12 prisoners. The prisoner subjects were arrested at home and transported blindfolded to the simulated prison in the basement of the psychology building on the campus of Stanford University. Within a day of arriving the prisoners and the guards began to display signs of trauma and sadism respectively. After some prisoners revolted by blockading themselves in their cells, the guards resorted to using increasingly humiliating and degrading tactics to control the prisoners through psychological manipulation. The experiment had to be abandoned after only six days because the abuse had grown out of hand (Haney, Banks, and Zimbardo 1973). While the insights into the social dynamics of authoritarianism it generated were fascinating, the Stanford Prison Experiment also serves as an example of the ethical issues that emerge when experimenting on human subjects.

Making Connections: Sociological Research

An experiment in action: mincome.

A real-life example will help illustrate the experimental process in sociology. Between 1974 and 1979 an experiment was conducted in the small town of Dauphin, Manitoba (the “garden capital of Manitoba”). Each family received a modest monthly guaranteed income—a “mincome”—equivalent to a maximum of 60 percent of the “low-income cut-off figure” (a Statistics Canada measure of poverty, which varies with family size). The income was 50 cents per dollar less for families who had incomes from other sources. Families earning over a certain income level did not receive mincome. Families that were already collecting welfare or unemployment insurance were also excluded. The test families in Dauphin were compared with control groups in other rural Manitoba communities on a range of indicators such as number of hours worked per week, school performance, high school dropout rates, and hospital visits (Forget 2011). A guaranteed annual income was seen at the time as a less costly, less bureaucratic public alternative for addressing poverty than the existing employment insurance and welfare programs. Today it is an active proposal being considered in Switzerland (Lowrey 2013).

Intuitively, it seems logical that lack of income is the cause of poverty and poverty-related issues. One of the main concerns, however, was whether a guaranteed income would create a disincentive to work. The concept appears to challenge the principles of the Protestant work ethic (see the discussion of Max Weber in Chapter 1). The study did find very small decreases in hours worked per week: about 1 percent for men, 3 percent for wives, and 5 percent for unmarried women. Forget (2011) argues this was because the income provided an opportunity for people to spend more time with family and school, especially for young mothers and teenage girls. There were also significant social benefits from the experiment, including better test scores in school, lower high school dropout rates, fewer visits to hospital, fewer accidents and injuries, and fewer mental health issues.

Ironically, due to lack of guaranteed funding (and lack of political interest by the late 1970s), the data and results of the study were not analyzed or published until 2011. The data were archived and sat gathering dust in boxes. The mincome experiment demonstrated the benefits that even a modest guaranteed annual income supplement could have on health and social outcomes in communities. People seem to live healthier lives and get a better education when they do not need to worry about poverty. In her summary of the research, Forget notes that the impact of the income supplement was surprisingly large given that at any one time only about a third of the families were receiving the income and, for some families, the income amount would have been very small. The income benefit was largest for low-income working families but the research showed that the entire community profited. The improvement in overall health outcomes for the community suggest that a guaranteed income would also result in savings for the public health system.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive approach rather than to positivist approaches. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element. The researcher interacts with or observes a person or people, gathering data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or a care home, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviours in that setting. Fieldwork is optimal for observing how people behave. It is less useful, however, for developing causal explanations of why they behave that way. From the small size of the groups studied in fieldwork, it is difficult to make predictions or generalizations to a larger population. Similarly, there are difficulties in gaining an objective distance from research subjects. It is difficult to know whether another researcher would see the same things or record the same data. We will look at three types of field research: participant observation, ethnography, and the case study.

Making Connections: Sociology in the Real World

When is sharing not such a good idea.

Choosing a research methodology depends on a number of factors, including the purpose of the research and the audience for whom the research is intended. If we consider the type of research that might go into producing a government policy document on the effectiveness of safe injection sites for reducing the public health risks of intravenous drug use, we would expect public administrators to want “hard” (i.e., quantitative) evidence of high reliability to help them make a policy decision. The most reliable data would come from an experimental or quasi-experimental research model in which a control group can be compared with an experimental group using quantitative measures.

This approach has been used by researchers studying InSite in Vancouver (Marshall et al. 2011; Wood et al. 2006). InSite is a supervised safe-injection site where heroin addicts and other intravenous drug users can go to inject drugs in a safe, clean environment. Clean needles are provided and health care professionals are on hand to intervene in the case of overdose or other medical emergency. It is a controversial program both because heroin use is against the law (the facility operates through a federal ministerial exemption) and because the heroin users are not obliged to quit using or seek therapy. To assess the effectiveness of the program, researchers compared the risky usage of drugs in populations before and after the opening of the facility and geographically near and distant to the facility. The results from the studies have shown that InSite has reduced both deaths from overdose and risky behaviours, such as the sharing of needles, without increasing the levels of crime associated with drug use and addiction.

On the other hand, if the research question is more exploratory (for example, trying to discern the reasons why individuals in the crack smoking subculture engage in the risky activity of sharing pipes), the more nuanced approach of fieldwork is more appropriate. The research would need to focus on the subcultural context, rituals, and meaning of sharing pipes, and why these phenomena override known health concerns. Graduate student Andrew Ivsins at the University of Victoria studied the practice of sharing pipes among 13 habitual users of crack cocaine in Victoria, B.C. (Ivsins 2010). He met crack smokers in their typical setting downtown and used an unstructured interview method to try to draw out the informal norms that lead to sharing pipes. One factor he discovered was the bond that formed between friends or intimate partners when they shared a pipe. He also discovered that there was an elaborate subcultural etiquette of pipe use that revolved around the benefit of getting the crack resin smokers left behind. Both of these motives tended to outweigh the recognized health risks of sharing pipes (such as hepatitis) in the decision making of the users. This type of research was valuable in illuminating the unknown subcultural norms of crack use that could still come into play in a harm reduction strategy such as distributing safe crack kits to addicts.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see if anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers study a naturally occurring social activity without imposing artificial or intrusive research devices, like fixed questionnaire questions, onto the situation. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behaviour. Researchers temporarily put themselves into “native” roles and record their observations. A researcher might work as a waitress in a diner, or live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside. Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results. In a study of small-town America conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in American towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviours of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behaviour. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job. Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book, describing what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it? That is how Ehrenreich found herself joining the ranks of the low-wage service sector. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter. She discovered the obvious: that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle- and upper-class people never think about. She witnessed firsthand the treatment of service work employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Researchers seek to immerse themselves in the life of a bounded group, by living and working among them. Often ethnography involves participant observation, but the focus is the systematic observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small Newfoundland fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or Disney World. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible, and keeping careful notes on his or her observations.

A sociologist studying a tribe in the Amazon might learn the language, watch the way villagers go about their daily lives, ask individuals about the meaning of different aspects of activity, study the group’s cosmology and then write a paper about it. To observe a spiritual retreat centre, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record how people experience spirituality in this setting, and collate the material into results.

The Feminist Perspective: Institutional Ethnography

Dorothy Smith elaborated on traditional ethnography to develop what she calls institutional ethnography (2005). In modern society the practices of everyday life in any particular local setting are often organized at a level that goes beyond what an ethnographer might observe directly. Everyday life is structured by “extralocal,” institutional forms; that is, by the practices of institutions that act upon people from a distance. It might be possible to conduct ethnographic research on the experience of domestic abuse by living in a women’s shelter and directly observing and interviewing victims to see how they form an understanding of their situation. However, to the degree that the women are seeking redress through the criminal justice system a crucial element of the situation would be missing. In order to activate a response from the police or the courts, a set of standard legal procedures must be followed, a “case file” must be opened, legally actionable evidence must be established, forms filled out, etc. All of this allows criminal justice agencies to organize and coordinate the response.

The urgent and immediate experience of the domestic abuse victims needs to be translated into a format that enables distant authorities to take action. Often this is a frustrating and mysterious process in which the immediate needs of individuals are neglected so that needs of institutional processes are met. Therefore to research the situation of domestic abuse victims, an ethnography needs to somehow operate at two levels: the close examination of the local experience of particular women and the simultaneous examination of the extralocal, institutional world through which their world is organized. In order to accomplish this, institutional ethnography focuses on the study of the way everyday life is coordinated through “textually mediated” practices: the use of written documents, standardized bureaucratic categories, and formalized relationships (Smith 1990).

Institutional paperwork translates the specific details of locally lived experience into a standardized format that enables institutions to apply the institution’s understandings, regulations, and operations in different local contexts. The study of these textual practices reveal otherwise inaccessible processes that formal organizations depend on: their formality, their organized character, and their ongoing methods of coordination, etc. An institutional ethnography often begins by following the paper trail that emerges when people interact with institutions: how does a person formulate a narrative about what has happened to him or her in a way that the institution will recognize? How is it translated into the abstract categories on a form or screen that enable an institutional response to be initiated? What is preserved in the translation to paperwork and what is lost? Where do the forms go next? What series of “processing interchanges” take place between different departments or agencies through the circulation of paperwork? How is the paperwork modified and made actionable through this process (e.g., an incident report, warrant request, motion for continuance)?

Smith’s insight is that the shift from the locally lived experience of individuals to the extralocal world of institutions is nothing short of a radical metaphysical shift in worldview. In institutional worlds, meanings are detached from directly lived processes and reconstituted in an organizational time, space, and consciousness that is fundamentally different from their original reference point. For example, the crisis that has led to a loss of employment becomes a set of anonymous criteria that determines one’s eligibility for Employment Insurance.

The unique life of a disabled child becomes a checklist that determines the content of an “individual education program” in the school system, which in turn determines whether funding will be provided for special aid assistants or therapeutic programs. Institutions put together a picture of what has occurred that is not at all the same as what was lived. The ubiquitous but obscure mechanism by which this is accomplished is textually mediated communication . The goal of institutional ethnography therefore is to making “documents or texts visible as constituents of social relations” (Smith 1990). Institutional ethnography is very useful as a critical research strategy. It is an analysis that gives grassroots organizations, or those excluded from the circles of institutional power, a detailed knowledge of how the administrative apparatuses actually work. This type of research enables more effective actions and strategies for change to be pursued.

The Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation, and even participant observation, if possible. Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, elements crucial to a “civilized” child’s development. These children mimic the behaviours and movements of animals, and often invent their own language. There are only about 100 cases of “feral children” in the world. As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject. At age three, a Ukrainian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, eating raw meat and scraps. Five years later, a neighbour called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviours, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2006). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Secondary Data or Textual Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data or textual analysis . Secondary data do not result from firsthand research collected from primary sources, but are drawn from the already-completed work of other researchers. Sociologists might study texts written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history. Using available information not only saves time and money, but it can add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behaviour and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

One methodology that sociologists employ with secondary data is content analysis. Content analysis is a quantitative approach to textual research that selects an item of textual content (i.e., a variable) that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output. For example, Gilens (1996) wanted to find out why survey research shows that the American public substantially exaggerates the percentage of African Americans among the poor. He examined whether media representations influence public perceptions and did a content analysis of photographs of poor people in American news magazines. He coded and then systematically recorded incidences of three variables: (1) Race: white, black, indeterminate; (2) Employed: working, not working; and (3) Age. Gilens discovered that not only were African Americans markedly overrepresented in news magazine photographs of poverty, but that the photos also tended to underrepresent “sympathetic” subgroups of the poor—the elderly and working poor—while overrepresenting less sympathetic groups—unemployed, working age adults. Gilens concluded that by providing a distorted representation of poverty, U.S. news magazines “reinforce negative stereotypes of blacks as mired in poverty and contribute to the belief that poverty is primarily a ‘black problem’” (1996).

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like Statistics Canada or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic that measures inequality of incomes might be useful for studying who benefited and who lost as a result of the 2008 recession; a demographic profile of different immigrant groups might be compared with data on unemployment to examine the reasons why immigration settlement programs are more effective for some communities than for others. One of the advantages of secondary data is that it is nonreactive (or unobtrusive) research, meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviours. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process. Using available data does have its challenges. Public records are not always easy to access. A researcher needs to do some legwork to track them down and gain access to records. In some cases there is no way to verify the accuracy of existing data. It is easy, for example, to count how many drunk drivers are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the salaries paid to professors at universities is often published. But the separate figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they have been teaching. In his research, sociologist Richard Sennett uses secondary data to shed light on current trends. In The Craftsman (2008), he studied the human desire to perform quality work, from carpentry to computer programming. He studied the line between craftsmanship and skilled manual labour. He also studied changes in attitudes toward craftsmanship that occurred not only during and after the Industrial Revolution, but also in ancient times. Obviously, he could not have firsthand knowledge of periods of ancient history; he had to rely on secondary data for part of his study. When conducting secondary data or textual analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small American communities. Today, it is an illustration of 1920s attitudes and values.

Sociologists conduct studies to shed light on human behaviours. Knowledge is a powerful tool that can be used toward positive change. And while a sociologist’s goal is often simply to uncover knowledge rather than to spur action, many people use sociological studies to help improve people’s lives. In that sense, conducting a sociological study comes with a tremendous amount of responsibility. Like any researchers, sociologists must consider their ethical obligation to avoid harming subjects or groups while conducting their research. The Canadian Sociological Association, or CSA, is the major professional organization of sociologists in Canada. The CSA is a great resource for students of sociology as well.

The CSA maintains a code of ethics —formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline. It also describes procedures for filing, investigating, and resolving complaints of unethical conduct. These are in line with the Tri-Council Policy Statement on Ethical Conduct for Research Involving Humans (2010) , which applies to any research with human subjects funded by one of the three federal research agencies – the Canadian Institutes of Health Research (CIHR), the Natural Sciences and Engineering Research Council of Canada (NSERC), and the Social Sciences and Humanities Research Council of Canada (SSHRC).

Practising sociologists and sociology students have a lot to consider. Some of the guidelines state that researchers must try to be skillful and fair-minded in their work, especially as it relates to their human subjects. Researchers must obtain participants’ informed consent, and inform subjects of the responsibilities and risks of research before they agree to participate. During a study, sociologists must ensure the safety of participants and immediately stop work if a subject becomes potentially endangered on any level. Researchers are required to protect the privacy of research participants whenever possible. Even if pressured by authorities, such as police or courts, researchers are not ethically allowed to release confidential information. Researchers must make results available to other sociologists, must make public all sources of financial support, and must not accept funding from any organization that might cause a conflict of interest or seek to influence the research results for its own purposes. The CSA’s ethical considerations shape not only the study but also the publication of results.

Pioneer German sociologist Max Weber (1864–1920) identified another crucial ethical concern. Weber understood that personal values could distort the framework for disclosing study results. While he accepted that some aspects of research design might be influenced by personal values, he declared it was entirely inappropriate to allow personal values to shape the interpretation of the responses. Sociologists, he stated, must establish value neutrality , a practice of remaining impartial, without bias or judgment, during the course of a study and in publishing results (1949). Sociologists are obligated to disclose research findings without omitting or distorting significant data. Value neutrality does not mean having no opinions. It means striving to overcome personal biases, particularly subconscious biases, when analyzing data. It means avoiding skewing data in order to match a predetermined outcome that aligns with a particular agenda, such as a political or moral point of view. Investigators are ethically obligated to report results, even when they contradict personal views, predicted outcomes, or widely accepted beliefs. Is value neutrality possible?

Many sociologists believe it is impossible to set aside personal values and retain complete objectivity. Individuals inevitably see the world from a partial perspective. Their interests are central to the types of topics they choose, the types of questions they ask, the way they frame their research and the research methodologies they select to pursue it. Moreover, facts, however objective, do not exist in a void. As we noted in Chapter 1, Jürgen Habermas (1972) argues that sociological research has built-in interests quite apart from the personal biases of individual researchers. Positivist sociology has an interest in pursuing types of knowledge that are useful for controlling and administering social life. Interpretive sociology has an interest in pursuing types of knowledge that promote greater mutual understanding and the possibility of consensus among members of society. Critical sociology has an interest in types of knowledge that enable emancipation from power relations and forms of domination in society. In Habermas’ view, sociological knowledge is not disinterested knowledge. This does not discredit the results of sociological research but allows readers to take into account the perspective of the research when judging the validity and applicability of its outcomes.

case study in-depth analysis of a single event, situation, or individual

code of ethics a set of guidelines that the Canadian Sociological Association has established to foster ethical research and professionally responsible scholarship in sociology

content analysis a quantitative approach to textual research that selects an item of textual content that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output

control group an experimental group that is not exposed to the independent variable

correlation when a change in one variable coincides with a change in another variable, but does not necessarily indicate causation

d ependent variable variable changed by another variable

empirical evidence evidence corroborated by direct experience and/or observation

ethnography observing a complete social setting and all that it entails

experiment the testing of a hypothesis under controlled conditions

field research gathering data from a natural environment without doing a lab experiment or a survey

Hawthorne effect when study subjects behave in a certain manner due to their awareness of being observed by a researcher

hypothesis an educated guess with predicted outcomes about the relationship between two or more variables hypothetico-deductive methodologies methodologies based on deducing a prediction from a hypothesis and testing the  validity of the hypothesis by whether it correctly predicts observations

independent variable  variable that causes change in a dependent variable

inductive approach methodologies that derive a general statement from a series of empirical observations

institutional ethnography the study of the way everyday life is coordinated through institutional, textually mediated practices

interpretive approach a sociological research approach that seeks in-depth understanding of a topic or subject through observation or interaction

interview  a one-on-one conversation between a researcher and a subject

literature review a scholarly research step that entails identifying and studying all existing studies on a topic to create a basis for new research

nonreactive  unobtrusive research that does not include direct contact with subjects and will not alter or influence people’s behaviours

operational definitions specific explanations of abstract concepts that a researcher plans to study

participant observation immersion by a researcher in a group or social setting in order to make observations from an “insider” perspective

population a defined group serving as the subject of a study

positivist approach a research approach based on the natural science model of knowledge utilizing a hypothetico-deductive formulation of the research question and quantitative data

primary data data collected directly from firsthand experience

qualitative data  information based on interpretations of meaning

quantitative data information from research collected in numerical form that can be counted

random sample a study’s participants being randomly selected to serve as a representation of a larger population reliability a measure of a study’s consistency that considers how likely results are to be replicated if a study is reproduced research design a detailed, systematic method for conducting research and obtaining data

sample small, manageable number of subjects that represent the population

scientific method a systematic research method that involves asking a question, researching existing sources, forming a hypothesis, designing and conducting a study, and drawing conclusions

secondary data analysis using data collected by others but applying new interpretations

surveys data collections from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire

textually mediated communication institutional forms of communication that rely on written documents, texts, and paperwork

validity the degree to which a sociological measure accurately reflects the topic of study

value neutrality a practice of remaining impartial, without bias or judgment during the course of a study and in publishing results

variable a characteristic or measure of a social phenomenon that can take different values

Section Summary

2.1. Approaches to Sociological Research Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct scientific research through a positivist framework utilizing a hypothetico-deductive formulation of the research question. Other sociologists conduct scientific research by employing an interpretive framework that is often inductive in nature. Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

2.2. Research Methods Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behaviour, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective. The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Table 2.2. Main Sociological Research Methods. Sociological research methods have advantages and disadvantages.

2.3. Ethical Concerns Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed before consenting to be part of a study. The CSA (Canadian Sociological Association) maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results. Sociologists must try to maintain value neutrality. They must gather and analyze data objectively, setting aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal convictions.

Section Quiz

2.1. Approaches to Sociological Research 1. A measurement is considered ______­ if it actually measures what it is intended to measure, according to the topic of the study.

• sociological
• quantitative

2. Sociological studies test relationships in which change in one ______ causes change in another.

• test subject
• operational definition

3. In a study, a group of 10-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

• the doughnuts
• the duration of a week
• the weight gained

4. Which statement provides the best operational definition of “childhood obesity”?

• children who eat unhealthy foods and spend too much time watching television and playing video games
• a distressing trend that can lead to health issues including type 2 diabetes and heart disease
• body weight at least 20 percent higher than a healthy weight for a child of that height
• the tendency of children today to weigh more than children of earlier generations

2.2. Research Methods 5. Which materials are considered secondary data?

• photos and letters given to you by another person
• books and articles written by other authors about their studies
• information that you have gathered and now have included in your results
• responses from participants whom you both surveyed and interviewed

6. What method did Andrew Ivsins use to study crack users in Victoria?

• field research
• content analysis

7. Why is choosing a random sample an effective way to select participants?

• Participants do not know they are part of a study
• The researcher has no control over who is in the study
• It is larger than an ordinary sample
• Everyone has the same chance of being part of the study

8. What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?

• secondary data
• participant observation

9. Which research approach is best suited to the positivist approach?

• questionnaire
• ethnography
• secondary data analysis

10. The main difference between ethnography and other types of participant observation is:

• ethnography isn’t based on hypothesis testing
• ethnography subjects are unaware they’re being studied
• ethnographic studies always involve minority ethnic groups
• there is no difference

11. Which best describes the results of a case study?

• it produces more reliable results than other methods because of its depth
• its results are not generally applicable
• it relies solely on secondary data analysis
• all of the above

12. Using secondary data is considered an unobtrusive or ________ research method.

• nonreactive
• nonparticipatory
• nonrestrictive
• nonconfrontive

2.3. Ethical Concerns 13. Which statement illustrates value neutrality?

• Obesity in children is obviously a result of parental neglect and, therefore, schools should take a greater role to prevent it.
• In 2003, states like Arkansas adopted laws requiring elementary schools to remove soft drink vending machines from schools.
• Merely restricting children’s access to junk food at school is not enough to prevent obesity.
• Physical activity and healthy eating are a fundamental part of a child’s education.

14. Which person or organization defined the concept of value neutrality?

• Institutional Review Board (IRB)
• Peter Rossi
• Canadian Sociological Association (CSA)

15. To study the effects of fast food on lifestyle, health, and culture, from which group would a researcher ethically be unable to accept funding?

• a fast-food restaurant
• a nonprofit health organization
• a private hospital
• a governmental agency like Health and Social Services

Short Answer

• Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

2.2.Research Methods

• What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.
• Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?
• Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.
• Why do you think the CSA crafted such a detailed set of ethical principles? What type of study could put human participants at risk? Think of some examples of studies that might be harmful. Do you think that, in the name of sociology, some researchers might be tempted to cross boundaries that threaten human rights? Why?
• Would you willingly participate in a sociological study that could potentially put your health and safety at risk, but had the potential to help thousands or even hundreds of thousands of people? For example, would you participate in a study of a new drug that could cure diabetes or cancer, even if it meant great inconvenience and physical discomfort for you or possible permanent damage?

Further Research

2.1. Approaches to Sociological Research For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

2.2. Research Methods For information on current real-world sociology experiments, visit: http://openstaxcollege.org/l/Sociology-Experiments

2.3. Ethical Concerns Founded in 1966, the CSA is a nonprofit organization located in Montreal, Quebec, with a membership of 900 researchers, faculty members, students, and practitioners of sociology. Its mission is to promote “research, publication and teaching in Sociology in Canada.” Learn more about this organization at http://www.csa-scs.ca/ .

2.1. Approaches to Sociological Research Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

2.2. Research Methods Forget, Evelyn. 2011. “The Town with no Poverty: Using Health Administration Data to Revisit Outcomes of a Canadian Guaranteed Annual Income Field Experiement.” Canadian Public Policy . 37(3): 282-305.

Franke, Richard and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Gilens, Martin. 1996. “Race and Poverty in America: Public Misperceptions and the American News Media.” The Public Opinion Quarterly 60(4):515–541. Grice, Elizabeth. 2006. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Haney, C., Banks, W. C., and Zimbardo, P. G. 1973. “Interpersonal Dynamics in a Simulated Prison.” International Journal of Criminology and Penology  1:69–97.

Ivsins, A.K. 2010. “’Got a pipe?’ The social dimensions and functions of crack pipe sharing among crack users in Victoria, BC.” MA thesis, Department of Sociology, University of Victoria. Retrieved February 14, 2014 ( http://dspace.library.uvic.ca:8080/bitstream/handle/1828/3044/Full%20thesis%20Ivsins_CPS.2010_FINAL.pdf?sequence=1 )

Lowrey, Annie. 2013. “Switzerland’s Proposal to Pay People for Being Alive.” The  New York Times Magazine. Retrieved February 17, 2014 ( http://www.nytimes.com/2013/11/17/magazine/switzerlands-proposal-to-pay-people-for-being-alive.html?pagewanted=1&_r=2 ).

Lynd, Robert S. and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Marshall, B.D.L., M.J. Milloy,  E. Wood, J.S.G.  Montaner,  and T. Kerr. 2011. “Reduction in overdose mortality after the opening of North America’s first medically supervised safer injecting facility: A retrospective population-based study.” Lancet  377(9775):1429–1437.

Rothman, Rodney. 2000. “My Fake Job.” The New Yorker , November 27, 120.

Sennett, Richard. 2008. The Craftsman . New Haven, CT: Yale University Press. Retrieved July 18, 2011 ( http://www.richardsennett.com/site/SENN/Templates/General.aspx?pageid=40 ).

Smith, Dorothy. 1990. “Textually Mediated Social Organization” Pp. 209–234 in Texts, Facts and Femininity: Exploring the Relations of Ruling. London: Routledge.

Smith, Dorothy. 2005. Institutional Ethnography: A Sociology for People. Toronto: Altamira Press.

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Wood, E., M.W. Tyndall, J.S. Montaner, and T. Kerr. 2006. “Summary of findings from the evaluation of a pilot medically supervised safer injecting facility.” Canadian Medical Association Journal  175(11):1399–1404.

2.3. Ethical Concerns Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council of Canada, and Social Sciences and Humanities Research Council of Canada. 2010.  Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans . Retrieved February 15, 2014 ( http://www.pre.ethics.gc.ca/pdf/eng/tcps2/TCPS_2_FINAL_Web.pdf ).

Canadian Sociological Association. 2012. Statement of Professional Ethics . Retrieved February 15, 2014 ( http://www.csa-scs.ca/files/www/csa/documents/codeofethics/2012Ethics.pdf ).

Habermas, Jürgen. 1972. Knowledge and Human Interests. Boston: Beacon Press

Weber, Max. 1949. Methodology of the Social Sciences . Translated by H. Shils and E. Finch. Glencoe, IL: Free Press.

Solutions to Section Quiz

1. C | 2. C | 3. D | 4. C | 5. B | 6. C | 7. D | 8. C | 9. A | 10. A | 11. B | 12. A | 13. B | 14. D | 15. A

Image Attributions

Figure 2.3.  Didn’t they abolish the mandatory census? Then what’s this? by  Khosrow Ebrahimpour ( https://www.flickr.com/photos/xosrow/5685345306/in/photolist-9EoT5W-ow4tdu-oeGG4m-oeMEcK-oy2jM2-ovJC8w-oePSRQ-9J2V24-of1Hnu-of243u-of2K2B-of2FHn-owiBSA-owtQN3-of1Ktd-oitLSC-oeVJte-oep8KX-ovEz8w-oeohhF-oew5Xb-oewdWN-owavju-oeMEnV-oweLcN-ovEPGG-ovAQUX-oeo2eL-oeo3Fd-oeoqxh-oxCKnv-ovEzA5-oewFHa-ovHRSz-ow8QtY-oeQY6Y-oeZReR-oeQmHw-oeKXid-oeQLKa-oy6fNT-ow4sVT-oeQMQq-oeQPPr-oeQYbL-ow8hS1-ow4n8v-owiPKS-oeQF41-oeiH5z ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.4. Dauphin Canadian Northern Railway Station by Bobak Ha’Eri ( http://commons.wikimedia.org/wiki/File:2009-0520-TrainStation-Dauphin.jpg ) used under CC BY 3.0 license ( http://creativecommons.org/licenses/by/3.0/deed.en )

Figure 2.5.  Punk Band by Patrick ( https://www.flickr.com/photos/lordkhan/181561343/in/photostream/ ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.6.  Crack Cocaine Smokers in Vancouver Alleyway ( http://commons.wikimedia.org/wiki/File:Crack_Cocaine_Smokers_in_Vancouver_Alleyway.jpg ) is in the public domain ( http://en.wikipedia.org/wiki/Public_domain )

Figure 2.8.  Muncie, Indiana High School: 1917 by Don O’Brien ( https://www.flickr.com/photos/dok1/3694125269/ ) used under CC BY 2.0 license ( https://creativecommons.org/licenses/by/2.0/ )

Introduction to Sociology - 1st Canadian Edition Copyright © 2014 by William Little and Ron McGivern is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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How to Form a Hypothesis in Sociology

The Difference Between Physical Science & Social Science

The hypothesis is the basis for scientific inquiry. A hypothesis is like a thesis statement, in that it is a summation of the focus and purpose of your research. Sociology, like other social sciences that study the complex workings of society, produces findings that are open to interpretation, often expressed as statistics. By forming a strong hypothesis, the reader will know what to look for in your collected data.

Look at some aspect of society and find something that interests you. For instance, if you are a smoker or know someone who smokes, look into the impact of smoking on society.

Narrow your focus to something specific. What aspect of society would smoking affect? For example: How many hours in a week are lost to smoking breaks?

Much of sociology deals with statistical analysis, so ask yourself if this is something that can be tested and expressed mathematically. The inclusion of hard data in the form of numbers will give credit and authority to your interpretation and opinion. Your hypothesis, test, and results should be replicable by another researcher.

Make an educated guess about what your results will be. Your hypothesis is an assumption made from your own knowledge or common sense. Be as specific as you can, as it will make your conclusions more definitive. For example: instead of saying "I believe smoking wastes productive time through smoke breaks," make an assumption at how many hours will be lost.

Treat your hypothesis like a question, not a statement. A hypothesis is not a concrete argument; it is an assumption that you are looking to either prove or disprove. Don't be afraid of being disproved by your research.

Create a model for testing your hypothesis. Ask yourself at every step of the model creation, "Will this give me data that relate to my hypothesis?"

Related Articles

What Are the Disadvantages of a Statistical Analysis?

Types of Observation in the Scientific Method

What Makes an Experiment Testable?

Advantages and Disadvantages of Inductive Reasoning

Surveys vs. Experiments

Methods and Types of Qualitative Research

What Is Intraobserver Reliability?

How to Identify a Research Problem

• SociologyGuide.com: Hypothesis

Luis Delgado has been writing since 2002. He has written reviews, news stories and short fiction for various websites and publications concerning "geek" culture and interests. He holds a Bachelor of Arts in English from California State University, Stanislaus.

What this handout is about

This handout introduces you to the wonderful world of writing sociology. Before you can write a clear and coherent sociology paper, you need a firm understanding of the assumptions and expectations of the discipline. You need to know your audience, the way they view the world and how they order and evaluate information. So, without further ado, let’s figure out just what sociology is, and how one goes about writing it.

What is sociology, and what do sociologists write about?

Unlike many of the other subjects here at UNC, such as history or English, sociology is a new subject for many students. Therefore, it may be helpful to give a quick introduction to what sociologists do. Sociologists are interested in all sorts of topics. For example, some sociologists focus on the family, addressing issues such as marriage, divorce, child-rearing, and domestic abuse, the ways these things are defined in different cultures and times, and their effect on both individuals and institutions. Others examine larger social organizations such as businesses and governments, looking at their structure and hierarchies. Still others focus on social movements and political protest, such as the American civil rights movement. Finally, sociologists may look at divisions and inequality within society, examining phenomena such as race, gender, and class, and their effect on people’s choices and opportunities. As you can see, sociologists study just about everything. Thus, it is not the subject matter that makes a paper sociological, but rather the perspective used in writing it.

So, just what is a sociological perspective? At its most basic, sociology is an attempt to understand and explain the way that individuals and groups interact within a society. How exactly does one approach this goal? C. Wright Mills, in his book The Sociological Imagination (1959), writes that “neither the life of an individual nor the history of a society can be understood without understanding both.” Why? Well, as Karl Marx observes at the beginning of The Eighteenth Brumaire of Louis Bonaparte (1852), humans “make their own history, but they do not make it just as they please; they do not make it under circumstances chosen by themselves, but under circumstances directly encountered, given and transmitted from the past.” Thus, a good sociological argument needs to balance both individual agency and structural constraints. That is certainly a tall order, but it is the basis of all effective sociological writing. Keep it in mind as you think about your own writing.

Key assumptions and characteristics of sociological writing

What are the most important things to keep in mind as you write in sociology? Pay special attention to the following issues.

The first thing to remember in writing a sociological argument is to be as clear as possible in stating your thesis. Of course, that is true in all papers, but there are a couple of pitfalls common to sociology that you should be aware of and avoid at all cost. As previously defined, sociology is the study of the interaction between individuals and larger social forces. Different traditions within sociology tend to favor one side of the equation over the other, with some focusing on the agency of individual actors and others on structural factors. The danger is that you may go too far in either of these directions and thus lose the complexity of sociological thinking. Although this mistake can manifest itself in any number of ways, three types of flawed arguments are particularly common: 

• The “ individual argument ” generally takes this form: “The individual is free to make choices, and any outcomes can be explained exclusively through the study of their ideas and decisions.” While it is of course true that we all make our own choices, we must also keep in mind that, to paraphrase Marx, we make these choices under circumstances given to us by the structures of society. Therefore, it is important to investigate what conditions made these choices possible in the first place, as well as what allows some individuals to successfully act on their choices while others cannot.
• The “ human nature argument ” seeks to explain social behavior through a quasi-biological argument about humans, and often takes a form such as: “Humans are by nature X, therefore it is not surprising that Y.” While sociologists disagree over whether a universal human nature even exists, they all agree that it is not an acceptable basis of explanation. Instead, sociology demands that you question why we call some behavior natural, and to look into the social factors which have constructed this “natural” state.
• The “ society argument ” often arises in response to critiques of the above styles of argumentation, and tends to appear in a form such as: “Society made me do it.” Students often think that this is a good sociological argument, since it uses society as the basis for explanation. However, the problem is that the use of the broad concept “society” masks the real workings of the situation, making it next to impossible to build a strong case. This is an example of reification, which is when we turn processes into things. Society is really a process, made up of ongoing interactions at multiple levels of size and complexity, and to turn it into a monolithic thing is to lose all that complexity. People make decisions and choices. Some groups and individuals benefit, while others do not. Identifying these intermediate levels is the basis of sociological analysis.

Although each of these three arguments seems quite different, they all share one common feature: they assume exactly what they need to be explaining. They are excellent starting points, but lousy conclusions.

Once you have developed a working argument, you will next need to find evidence to support your claim. What counts as evidence in a sociology paper? First and foremost, sociology is an empirical discipline. Empiricism in sociology means basing your conclusions on evidence that is documented and collected with as much rigor as possible. This evidence usually draws upon observed patterns and information from collected cases and experiences, not just from isolated, anecdotal reports. Just because your second cousin was able to climb the ladder from poverty to the executive boardroom does not prove that the American class system is open. You will need more systematic evidence to make your claim convincing. Above all else, remember that your opinion alone is not sufficient support for a sociological argument. Even if you are making a theoretical argument, you must be able to point to documented instances of social phenomena that fit your argument. Logic is necessary for making the argument, but is not sufficient support by itself.

Sociological evidence falls into two main groups: 

• Quantitative data are based on surveys, censuses, and statistics. These provide large numbers of data points, which is particularly useful for studying large-scale social processes, such as income inequality, population changes, changes in social attitudes, etc.
• Qualitative data, on the other hand, comes from participant observation, in-depth interviews, data and texts, as well as from the researcher’s own impressions and reactions. Qualitative research gives insight into the way people actively construct and find meaning in their world.

Quantitative data produces a measurement of subjects’ characteristics and behavior, while qualitative research generates information on their meanings and practices. Thus, the methods you choose will reflect the type of evidence most appropriate to the questions you ask. If you wanted to look at the importance of race in an organization, a quantitative study might use information on the percentage of different races in the organization, what positions they hold, as well as survey results on people’s attitudes on race. This would measure the distribution of race and racial beliefs in the organization. A qualitative study would go about this differently, perhaps hanging around the office studying people’s interactions, or doing in-depth interviews with some of the subjects. The qualitative researcher would see how people act out their beliefs, and how these beliefs interact with the beliefs of others as well as the constraints of the organization.

Some sociologists favor qualitative over quantitative data, or vice versa, and it is perfectly reasonable to rely on only one method in your own work. However, since each method has its own strengths and weaknesses, combining methods can be a particularly effective way to bolster your argument. But these distinctions are not just important if you have to collect your own data for your paper. You also need to be aware of them even when you are relying on secondary sources for your research. In order to critically evaluate the research and data you are reading, you should have a good understanding of the strengths and weaknesses of the different methods.

Units of analysis

Given that social life is so complex, you need to have a point of entry into studying this world. In sociological jargon, you need a unit of analysis. The unit of analysis is exactly that: it is the unit that you have chosen to analyze in your study. Again, this is only a question of emphasis and focus, and not of precedence and importance. You will find a variety of units of analysis in sociological writing, ranging from the individual up to groups or organizations. You should choose yours based on the interests and theoretical assumptions driving your research. The unit of analysis will determine much of what will qualify as relevant evidence in your work. Thus you must not only clearly identify that unit, but also consistently use it throughout your paper.

Let’s look at an example to see just how changing the units of analysis will change the face of research. What if you wanted to study globalization? That’s a big topic, so you will need to focus your attention. Where would you start?

You might focus on individual human actors, studying the way that people are affected by the globalizing world. This approach could possibly include a study of Asian sweatshop workers’ experiences, or perhaps how consumers’ decisions shape the overall system.

Or you might choose to focus on social structures or organizations. This approach might involve looking at the decisions being made at the national or international level, such as the free-trade agreements that change the relationships between governments and corporations. Or you might look into the organizational structures of corporations and measure how they are changing under globalization. Another structural approach would be to focus on the social networks linking subjects together. That could lead you to look at how migrants rely on social contacts to make their way to other countries, as well as to help them find work upon their arrival.

Finally, you might want to focus on cultural objects or social artifacts as your unit of analysis. One fine example would be to look at the production of those tennis shoes the kids seem to like so much. You could look at either the material production of the shoe (tracing it from its sweatshop origins to its arrival on the showroom floor of malls across America) or its cultural production (attempting to understand how advertising and celebrities have turned such shoes into necessities and cultural icons).

Whichever unit of analysis you choose, be careful not to commit the dreaded ecological fallacy. An ecological fallacy is when you assume that something that you learned about the group level of analysis also applies to the individuals that make up that group. So, to continue the globalization example, if you were to compare its effects on the poorest 20% and the richest 20% of countries, you would need to be careful not to apply your results to the poorest and richest individuals.

These are just general examples of how sociological study of a single topic can vary. Because you can approach a subject from several different perspectives, it is important to decide early how you plan to focus your analysis and then stick with that perspective throughout your paper. Avoid mixing units of analysis without strong justification. Different units of analysis generally demand different kinds of evidence for building your argument. You can reconcile the varying levels of analysis, but doing so may require a complex, sophisticated theory, no small feat within the confines of a short paper. Check with your instructor if you are concerned about this happening in your paper.

Typical writing assignments in sociology

So how does all of this apply to an actual writing assignment? Undergraduate writing assignments in sociology may take a number of forms, but they typically involve reviewing sociological literature on a subject; applying or testing a particular concept, theory, or perspective; or producing a small-scale research report, which usually involves a synthesis of both the literature review and application.

The critical review

The review involves investigating the research that has been done on a particular topic and then summarizing and evaluating what you have found. The important task in this kind of assignment is to organize your material clearly and synthesize it for your reader. A good review does not just summarize the literature, but looks for patterns and connections in the literature and discusses the strengths and weaknesses of what others have written on your topic. You want to help your reader see how the information you have gathered fits together, what information can be most trusted (and why), what implications you can derive from it, and what further research may need to be done to fill in gaps. Doing so requires considerable thought and organization on your part, as well as thinking of yourself as an expert on the topic. You need to assume that, even though you are new to the material, you can judge the merits of the arguments you have read and offer an informed opinion of which evidence is strongest and why.

Application or testing of a theory or concept

The application assignment asks you to apply a concept or theoretical perspective to a specific example. In other words, it tests your practical understanding of theories and ideas by asking you to explain how well they apply to actual social phenomena. In order to successfully apply a theory to a new case, you must include the following steps:

• First you need to have a very clear understanding of the theory itself: not only what the theorist argues, but also why they argue that point, and how they justify it. That is, you have to understand how the world works according to this theory and how one thing leads to another.
• Next you should choose an appropriate case study. This is a crucial step, one that can make or break your paper. If you choose a case that is too similar to the one used in constructing the theory in the first place, then your paper will be uninteresting as an application, since it will not give you the opportunity to show off your theoretical brilliance. On the other hand, do not choose a case that is so far out in left field that the applicability is only superficial and trivial. In some ways theory application is like making an analogy. The last thing you want is a weak analogy, or one that is so obvious that it does not give any added insight. Instead, you will want to choose a happy medium, one that is not obvious but that allows you to give a developed analysis of the case using the theory you chose.
• This leads to the last point, which is the analysis. A strong analysis will go beyond the surface and explore the processes at work, both in the theory and in the case you have chosen. Just like making an analogy, you are arguing that these two things (the theory and the example) are similar. Be specific and detailed in telling the reader how they are similar. In the course of looking for similarities, however, you are likely to find points at which the theory does not seem to be a good fit. Do not sweep this discovery under the rug, since the differences can be just as important as the similarities, supplying insight into both the applicability of the theory and the uniqueness of the case you are using.

You may also be asked to test a theory. Whereas the application paper assumes that the theory you are using is true, the testing paper does not makes this assumption, but rather asks you to try out the theory to determine whether it works. Here you need to think about what initial conditions inform the theory and what sort of hypothesis or prediction the theory would make based on those conditions. This is another way of saying that you need to determine which cases the theory could be applied to (see above) and what sort of evidence would be needed to either confirm or disconfirm the theory’s hypothesis. In many ways, this is similar to the application paper, with added emphasis on the veracity of the theory being used.

The research paper

Finally, we reach the mighty research paper. Although the thought of doing a research paper can be intimidating, it is actually little more than the combination of many of the parts of the papers we have already discussed. You will begin with a critical review of the literature and use this review as a basis for forming your research question. The question will often take the form of an application (“These ideas will help us to explain Z.”) or of hypothesis testing (“If these ideas are correct, we should find X when we investigate Y.”). The skills you have already used in writing the other types of papers will help you immensely as you write your research papers.

And so we reach the end of this all-too-brief glimpse into the world of sociological writing. Sociologists can be an idiosyncratic bunch, so paper guidelines and expectations will no doubt vary from class to class, from instructor to instructor. However, these basic guidelines will help you get started.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Cuba, Lee. 2002. A Short Guide to Writing About Social Science , 4th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Rosen, Leonard J., and Laurence Behrens. 2003. The Allyn & Bacon Handbook , 5th ed. New York: Longman.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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The Sociology Writing Group in their publication A Guide to Writing Sociology Papers (5th Ed.), identify four types of papers based on data sources, as the most typical writing assignments given to undergraduate sociology students:

(1) the textual analysis paper , in which the student is asked to analyze some text such as an essay or book; the text itself provides the data in that the student is asked to explicate the text, not analyze the content.

(2) the ethnographic field research paper , in which the data is generated from observing and interacting with people in their normal social environments.

(3) the quantitative research paper , in which data is collected according to specific techniques of data collection and analysis in order to answer a sociological question.

(4) the general research paper , in which data is collected through library research in order to refine a research question, and to gather information in support of the paper's thesis,

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How To Write A Sociology Research Paper Outline: Easy Guide With Template

Table of contents

• 1 What Is A Sociology Research Paper?
• 2 Sociology Paper Format
• 3 Structure of the Sociology Paper
• 4 Possible Sociology Paper Topics
• 5.1 Sociology Research Paper Outline Example
• 6 Sociology Research Paper Example

Writing a sociology research paper is mandatory in many universities and school classes, where students must properly present a relevant topic chosen with supporting evidence, exhaustive research, and new ways of understanding or explaining some author’s ideas. This type of paper is very common among political science majors and classes but can be assigned to almost every subject.

Learn about the key elements of a sociological paper and how to write an excellent piece.

Sociology papers require a certain structure and format to introduce the topic and key points of the research according to academic requirements. For those students struggling with this type of assignment, the following article will share some light on how to write a sociology research paper and create a sociology research paper outline, among other crucial points that must be addressed to design and write an outstanding piece.

With useful data about this common research paper, including topic ideas and a detailed outline, this guide will come in handy for all students and writers in need of writing an academic-worthy sociology paper.

What Is A Sociology Research Paper?

A sociology research paper is a specially written composition that showcases the writer’s knowledge on one or more sociology topics. Writing in sociology requires a certain level of knowledge and skills, such as critical thinking and cohesive writing, to be worthy of great academic recognition.

Furthermore, writing sociology papers have to follow a research paper type of structure to ensure the hypothesis and the rest of the ideas introduced in the research can be properly read and understood by teachers, peers, and readers in general.

Sociology research papers are commonly written following the format used in reports and are based on interviews, data, and text analysis. Writing a sociology paper requires students to perform unique research on a relevant topic (including the appropriate bibliography and different sources used such as books, websites, scientific journals, etc.), test a question or hypothesis that the paper will try to prove or deny, compare different sociologist’s points of view and how/why they state certain sayings and data, among other critical points.

A research paper in sociology also needs to apply the topic of current events, at least in some parts of the piece, in which writers must apply the theory to today’s scenarios. In addition to this, sociology research requires students to perform some kind of field research such as interviews, observational and participant research, and others.

Sociology research papers require a deep understanding of the subject and the ability to gather information from multiple sources. Therefore, many students seek help from experienced online essay writers to guide them through the research process and craft a compelling paper. With the help of a professional essay writer, students can craft a comprehensive sociology research paper outline to ensure they cover all the relevant points.

After explaining what this type of paper consists of, it is time to dive into one of the most searched questions online, “What format are sociology papers written in?”. Below you can find a detailed paragraph with all the information necessary.

Sociology Paper Format

A sociology paper format follows some standard requirements that can be seen on other types of papers as well. The format commonly used in college and other academic institutions consists of an appropriate citation style, which many professors ask for in the traditional APA format, but others can also require students to write in ASA style (very similar to APA, and the main difference is how you write the author’s name).

The citation is one of the major parts of any sociological research paper that needs to be understood perfectly and used according to the rules established by it. Failing to present a cohesive and correct citing format is very likely to cause the failure of the assignment.

As for the visual part of the paper, a neat and professional font is called for, and generally, the standard sociology paper outline is written in Times New Roman font (12pt and double spaced) with at least 1 inch of margin on both sides. If your professor did not specify which sociology format to use, it is safe to say that this one will be just fine for your delivery.

Sociology papers have a specific structure, just like other research pieces, which consist of an introduction , a body with respective paragraphs for each new idea, and a research conclusion . In the point below, you can find a detailed sociology research paper outline to help you write your statement as smoothly and professionally as possible.

Structure of the Sociology Paper

A traditional sociology research paper outline is based on a few key points that help present and develop the information and the writer’s skills properly. Below is a sociology research paper outline to start designing your project according to the standard requirements.

• Introduction. In this first part, you should state the question or problem to be solved during the article. Including a hypothesis and supporting the claim relevant to the chosen field is recommended.
• Literature review. Including the literature review is essential to a sociology research paper outline to present the authors and information used.
• Methodology. A traditional outline for a sociology research paper includes the methodology used, in which writers should explain how they approach their research and the methods used. It gives credibility to their work and makes it more professional.
• Outcomes & findings. Sociological research papers must include, after the methodology, the outcomes and findings to provide readers with a glimpse of what your paper resulted in. Graphics and tables are highly encouraged to use on this part.
• Discussion. The discussion part of a sociological paper serves as an overall review of the research, how difficult it was, and what can be improved.
• Conclusion. Finally, to close your sociology research paper outline, briefly mention the results obtained and do the last paragraph with the writer’s final words on the topic.
• Bibliography. The bibliography should be the last page (or pages) included in the article but in different sheets than the paper (this means, if you finished your article in the middle of the page, the bibliography should start on a new separate one), in which sources must be cited according to the style chosen (APA, ASA, etc.).

This sociology research paper outline serves as a great guide for those who want to properly present a sociological piece worthy of academic recognition. Furthermore, to achieve a good grade, it is essential to choose a great topic.

Below you can find some sociology paper topics to help you decide how to begin writing yours.

Possible Sociology Paper Topics

To present a quality piece, choosing a relevant topic inside the sociological field is essential. Here you can find unique sociology research paper topics that will make a great presentation.

• Relationship Between Race and Class
• How Ethnicity Affects Education
• How Women Are Presented By The Media
• Sexuality And Television
• Youth And Technology: A Revision To Social Media
• Technology vs. Food: Who Comes First?
• How The Cinema Encourages Unreachable Standards
• Adolescence And Sex
• How Men And Women Are Treated Different In The Workplace
• Anti-vaccination: A Civil Right Or Violation?

These sociology paper topics will serve as a starting point where students can conduct their own research and find their desired approach. Furthermore, these topics can be studied in various decades, which adds more value and data to the paper.

Writing a Great Sociology Research Paper Outline

If you’re searching for how to write a sociology research paper, this part will come in handy. A good sociology research paper must properly introduce the topic chosen while presenting supporting evidence, the methodology used, and the sources investigated, and to reach this level of academic excellence, the following information will provide a great starting point.

Three main sociology research paper outlines serve similar roles but differ in a few things. The traditional outline utilizes Roman numerals to itemize sections and formats the sub-headings with capital letters, later using Arabic numerals for the next layer. This one is great for those who already have an idea of what they’ll write about.

The second sample is the post-draft outline, where writers mix their innovative ideas and the actual paper’s outline. This second type of draft is ideal for those with a few semi-assembled ideas that need to be developed around the paper’s main idea. Naturally, a student will end up finding their way through the research and structuring the piece smoothly while writing it.

Lastly, the third type of outline is referred to as conceptual outline and serves as a visual representation of the text written. Similar to a conceptual map, this outline used big rectangles that include the key topics or headings of the paper, as well as circles that represent the sources used to support those headings. This one is perfect for those who need to visually see their paper assembled, and it can also be used to see which ideas need further development or supporting evidence.

Furthermore, to write a great sociology paper, the following tips will be of great help.

• Introduction. An eye-catching introduction calls for an unknown or relevant fact that captivates the reader’s attention. Apart from conducting excellent research, students worthy of the highest academic score are those able to present the information properly and in a way that the audience will be interested in reading.
• Body. The paragraphs presented must be written attractively, to make readers want to know more. It is important to explain theories and add supporting evidence to back up your sayings and ideas; empirical data is highly recommended to be added to give the research paper more depth and physical recognition. A great method is to start a paragraph presenting an idea or theory, develop the paragraph with supporting evidence and close it with findings or results. This way, readers can easily understand the idea and comprehend what you want to portray.
• Conclusion. For the conclusion, it is highly important, to sum up the key points presented in the sociology research paper, and after doing so, professors always recommend adding further readings or suggested bibliography to help readers who are interested in continuing their education on the topic just read.

No matter the method you choose to plan out your sociological papers, you’ll need to cover a few bases of how to assemble your final draft. If you’re stuck on where to begin your work, you can always buy sociology research paper from professional writers. Many students go to the pros to shore up their grades and make time when deadlines become overwhelming. If you do it independently, double-check your assignment’s requirements and fit them into the following sections.

Sociology Research Paper Outline Example

The following sociology research paper outline example will serve as an excellent guide and template which students can customize to fit their topics and key points. The outline above follows the topic “How Women Are Presented By The Media”.

Sociology Research Paper Example

PapersOwl website is an excellent resource if you’re looking for more detailed examples of sociology research papers. We provide a wide range of sample research papers that can serve as a guide and template for your own work.

“Changing Demographics Customer Service to Millennials” Example

Students who structure their sociological papers before conducting in-depth research are more likely to succeed. This happens because it is easier and more efficient to research specific key points rather than diving into the topic without knowing how to approach it or presenting the information, data, statistics, and others found.

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The Craft of Writing a Strong Hypothesis

Table of Contents

Writing a hypothesis is one of the essential elements of a scientific research paper. It needs to be to the point, clearly communicating what your research is trying to accomplish. A blurry, drawn-out, or complexly-structured hypothesis can confuse your readers. Or worse, the editor and peer reviewers.

A captivating hypothesis is not too intricate. This blog will take you through the process so that, by the end of it, you have a better idea of how to convey your research paper's intent in just one sentence.

What is a Hypothesis?

The first step in your scientific endeavor, a hypothesis, is a strong, concise statement that forms the basis of your research. It is not the same as a thesis statement , which is a brief summary of your research paper .

The sole purpose of a hypothesis is to predict your paper's findings, data, and conclusion. It comes from a place of curiosity and intuition . When you write a hypothesis, you're essentially making an educated guess based on scientific prejudices and evidence, which is further proven or disproven through the scientific method.

The reason for undertaking research is to observe a specific phenomenon. A hypothesis, therefore, lays out what the said phenomenon is. And it does so through two variables, an independent and dependent variable.

The independent variable is the cause behind the observation, while the dependent variable is the effect of the cause. A good example of this is “mixing red and blue forms purple.” In this hypothesis, mixing red and blue is the independent variable as you're combining the two colors at your own will. The formation of purple is the dependent variable as, in this case, it is conditional to the independent variable.

Different Types of Hypotheses‌

Types of hypotheses

Some would stand by the notion that there are only two types of hypotheses: a Null hypothesis and an Alternative hypothesis. While that may have some truth to it, it would be better to fully distinguish the most common forms as these terms come up so often, which might leave you out of context.

Apart from Null and Alternative, there are Complex, Simple, Directional, Non-Directional, Statistical, and Associative and casual hypotheses. They don't necessarily have to be exclusive, as one hypothesis can tick many boxes, but knowing the distinctions between them will make it easier for you to construct your own.

1. Null hypothesis

A null hypothesis proposes no relationship between two variables. Denoted by H 0 , it is a negative statement like “Attending physiotherapy sessions does not affect athletes' on-field performance.” Here, the author claims physiotherapy sessions have no effect on on-field performances. Even if there is, it's only a coincidence.

2. Alternative hypothesis

Considered to be the opposite of a null hypothesis, an alternative hypothesis is donated as H1 or Ha. It explicitly states that the dependent variable affects the independent variable. A good  alternative hypothesis example is “Attending physiotherapy sessions improves athletes' on-field performance.” or “Water evaporates at 100 °C. ” The alternative hypothesis further branches into directional and non-directional.

• Directional hypothesis: A hypothesis that states the result would be either positive or negative is called directional hypothesis. It accompanies H1 with either the ‘<' or ‘>' sign.
• Non-directional hypothesis: A non-directional hypothesis only claims an effect on the dependent variable. It does not clarify whether the result would be positive or negative. The sign for a non-directional hypothesis is ‘≠.'

3. Simple hypothesis

A simple hypothesis is a statement made to reflect the relation between exactly two variables. One independent and one dependent. Consider the example, “Smoking is a prominent cause of lung cancer." The dependent variable, lung cancer, is dependent on the independent variable, smoking.

4. Complex hypothesis

In contrast to a simple hypothesis, a complex hypothesis implies the relationship between multiple independent and dependent variables. For instance, “Individuals who eat more fruits tend to have higher immunity, lesser cholesterol, and high metabolism.” The independent variable is eating more fruits, while the dependent variables are higher immunity, lesser cholesterol, and high metabolism.

5. Associative and casual hypothesis

Associative and casual hypotheses don't exhibit how many variables there will be. They define the relationship between the variables. In an associative hypothesis, changing any one variable, dependent or independent, affects others. In a casual hypothesis, the independent variable directly affects the dependent.

6. Empirical hypothesis

Also referred to as the working hypothesis, an empirical hypothesis claims a theory's validation via experiments and observation. This way, the statement appears justifiable and different from a wild guess.

Say, the hypothesis is “Women who take iron tablets face a lesser risk of anemia than those who take vitamin B12.” This is an example of an empirical hypothesis where the researcher  the statement after assessing a group of women who take iron tablets and charting the findings.

7. Statistical hypothesis

The point of a statistical hypothesis is to test an already existing hypothesis by studying a population sample. Hypothesis like “44% of the Indian population belong in the age group of 22-27.” leverage evidence to prove or disprove a particular statement.

Characteristics of a Good Hypothesis

Writing a hypothesis is essential as it can make or break your research for you. That includes your chances of getting published in a journal. So when you're designing one, keep an eye out for these pointers:

• A research hypothesis has to be simple yet clear to look justifiable enough.
• It has to be testable — your research would be rendered pointless if too far-fetched into reality or limited by technology.
• It has to be precise about the results —what you are trying to do and achieve through it should come out in your hypothesis.
• A research hypothesis should be self-explanatory, leaving no doubt in the reader's mind.
• If you are developing a relational hypothesis, you need to include the variables and establish an appropriate relationship among them.
• A hypothesis must keep and reflect the scope for further investigations and experiments.

Separating a Hypothesis from a Prediction

Outside of academia, hypothesis and prediction are often used interchangeably. In research writing, this is not only confusing but also incorrect. And although a hypothesis and prediction are guesses at their core, there are many differences between them.

A hypothesis is an educated guess or even a testable prediction validated through research. It aims to analyze the gathered evidence and facts to define a relationship between variables and put forth a logical explanation behind the nature of events.

Predictions are assumptions or expected outcomes made without any backing evidence. They are more fictionally inclined regardless of where they originate from.

For this reason, a hypothesis holds much more weight than a prediction. It sticks to the scientific method rather than pure guesswork. "Planets revolve around the Sun." is an example of a hypothesis as it is previous knowledge and observed trends. Additionally, we can test it through the scientific method.

Whereas "COVID-19 will be eradicated by 2030." is a prediction. Even though it results from past trends, we can't prove or disprove it. So, the only way this gets validated is to wait and watch if COVID-19 cases end by 2030.

Finally, How to Write a Hypothesis

Quick tips on writing a hypothesis

1.  Be clear about your research question

A hypothesis should instantly address the research question or the problem statement. To do so, you need to ask a question. Understand the constraints of your undertaken research topic and then formulate a simple and topic-centric problem. Only after that can you develop a hypothesis and further test for evidence.

2. Carry out a recce

Once you have your research's foundation laid out, it would be best to conduct preliminary research. Go through previous theories, academic papers, data, and experiments before you start curating your research hypothesis. It will give you an idea of your hypothesis's viability or originality.

Making use of references from relevant research papers helps draft a good research hypothesis. SciSpace Discover offers a repository of over 270 million research papers to browse through and gain a deeper understanding of related studies on a particular topic. Additionally, you can use SciSpace Copilot , your AI research assistant, for reading any lengthy research paper and getting a more summarized context of it. A hypothesis can be formed after evaluating many such summarized research papers. Copilot also offers explanations for theories and equations, explains paper in simplified version, allows you to highlight any text in the paper or clip math equations and tables and provides a deeper, clear understanding of what is being said. This can improve the hypothesis by helping you identify potential research gaps.

3. Create a 3-dimensional hypothesis

Variables are an essential part of any reasonable hypothesis. So, identify your independent and dependent variable(s) and form a correlation between them. The ideal way to do this is to write the hypothetical assumption in the ‘if-then' form. If you use this form, make sure that you state the predefined relationship between the variables.

In another way, you can choose to present your hypothesis as a comparison between two variables. Here, you must specify the difference you expect to observe in the results.

4. Write the first draft

Now that everything is in place, it's time to write your hypothesis. For starters, create the first draft. In this version, write what you expect to find from your research.

Clearly separate your independent and dependent variables and the link between them. Don't fixate on syntax at this stage. The goal is to ensure your hypothesis addresses the issue.

5. Proof your hypothesis

After preparing the first draft of your hypothesis, you need to inspect it thoroughly. It should tick all the boxes, like being concise, straightforward, relevant, and accurate. Your final hypothesis has to be well-structured as well.

Research projects are an exciting and crucial part of being a scholar. And once you have your research question, you need a great hypothesis to begin conducting research. Thus, knowing how to write a hypothesis is very important.

Now that you have a firmer grasp on what a good hypothesis constitutes, the different kinds there are, and what process to follow, you will find it much easier to write your hypothesis, which ultimately helps your research.

Now it's easier than ever to streamline your research workflow with SciSpace Discover . Its integrated, comprehensive end-to-end platform for research allows scholars to easily discover, write and publish their research and fosters collaboration.

It includes everything you need, including a repository of over 270 million research papers across disciplines, SEO-optimized summaries and public profiles to show your expertise and experience.

If you found these tips on writing a research hypothesis useful, head over to our blog on Statistical Hypothesis Testing to learn about the top researchers, papers, and institutions in this domain.

Frequently Asked Questions (FAQs)

1. what is the definition of hypothesis.

According to the Oxford dictionary, a hypothesis is defined as “An idea or explanation of something that is based on a few known facts, but that has not yet been proved to be true or correct”.

2. What is an example of hypothesis?

The hypothesis is a statement that proposes a relationship between two or more variables. An example: "If we increase the number of new users who join our platform by 25%, then we will see an increase in revenue."

3. What is an example of null hypothesis?

A null hypothesis is a statement that there is no relationship between two variables. The null hypothesis is written as H0. The null hypothesis states that there is no effect. For example, if you're studying whether or not a particular type of exercise increases strength, your null hypothesis will be "there is no difference in strength between people who exercise and people who don't."

4. What are the types of research?

• Fundamental research

• Applied research

• Qualitative research

• Quantitative research

• Mixed research

• Exploratory research

• Longitudinal research

• Cross-sectional research

• Field research

• Laboratory research

• Fixed research

• Flexible research

• Action research

• Policy research

• Classification research

• Comparative research

• Causal research

• Inductive research

• Deductive research

5. How to write a hypothesis?

• Your hypothesis should be able to predict the relationship and outcome.

• Avoid wordiness by keeping it simple and brief.

• Your hypothesis should contain observable and testable outcomes.

• Your hypothesis should be relevant to the research question.

6. What are the 2 types of hypothesis?

• Null hypotheses are used to test the claim that "there is no difference between two groups of data".

• Alternative hypotheses test the claim that "there is a difference between two data groups".

7. Difference between research question and research hypothesis?

A research question is a broad, open-ended question you will try to answer through your research. A hypothesis is a statement based on prior research or theory that you expect to be true due to your study. Example - Research question: What are the factors that influence the adoption of the new technology? Research hypothesis: There is a positive relationship between age, education and income level with the adoption of the new technology.

8. What is plural for hypothesis?

The plural of hypothesis is hypotheses. Here's an example of how it would be used in a statement, "Numerous well-considered hypotheses are presented in this part, and they are supported by tables and figures that are well-illustrated."

9. What is the red queen hypothesis?

The red queen hypothesis in evolutionary biology states that species must constantly evolve to avoid extinction because if they don't, they will be outcompeted by other species that are evolving. Leigh Van Valen first proposed it in 1973; since then, it has been tested and substantiated many times.

10. Who is known as the father of null hypothesis?

The father of the null hypothesis is Sir Ronald Fisher. He published a paper in 1925 that introduced the concept of null hypothesis testing, and he was also the first to use the term itself.

11. When to reject null hypothesis?

You need to find a significant difference between your two populations to reject the null hypothesis. You can determine that by running statistical tests such as an independent sample t-test or a dependent sample t-test. You should reject the null hypothesis if the p-value is less than 0.05.

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2.2 Research Methods

Learning objectives.

By the end of this section, you should be able to:

• Recall the 6 Steps of the Scientific Method
• Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis.
• Explain the appropriateness of specific research approaches for specific topics.

Sociologists examine the social world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study. Planning the research design is a key step in any sociological study. Sociologists generally choose from widely used methods of social investigation: primary source data collection such as survey, participant observation, ethnography, case study, unobtrusive observations, experiment, and secondary data analysis , or use of existing sources. Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use. When you are conducting research think about the best way to gather or obtain knowledge about your topic, think of yourself as an architect. An architect needs a blueprint to build a house, as a sociologist your blueprint is your research design including your data collection method.

When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any gang members around?”

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors or attract attention. In situations like these, other methods are needed. Researchers choose methods that best suit their study topics, protect research participants or subjects, and that fit with their overall approaches to research.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire or an interview. The survey is one of the most widely used scientific research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point, most people in the United States respond to some type of survey. The 2020 U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Since 1790, United States has conducted a survey consisting of six questions to received demographical data pertaining to residents. The questions pertain to the demographics of the residents who live in the United States. Currently, the Census is received by residents in the United Stated and five territories and consists of 12 questions.

Not all surveys are considered sociological research, however, and many surveys people commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. The Nielsen Ratings determine the popularity of television programming through scientific market research. However, polls conducted by television programs such as American Idol or So You Think You Can Dance cannot be generalized, because they are administered to an unrepresentative population, a specific show’s audience. You might receive polls through your cell phones or emails, from grocery stores, restaurants, and retail stores. They often provide you incentives for completing the survey.

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel, think, and act—or at least how they say they feel, think, and act. Surveys can track preferences for presidential candidates or reported individual behaviors (such as sleeping, driving, or texting habits) or information such as employment status, income, and education levels.

A survey targets a specific population , people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample , a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. As a result, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the survey up front. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information.

A common instrument is a questionnaire. Subjects often answer a series of closed-ended questions . The researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of questionnaire collects quantitative data —data in numerical form that can be counted and statistically analyzed. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or checkbox options. These types of inquiries use open-ended questions that require short essay responses. Participants willing to take the time to write those answers might convey personal religious beliefs, political views, goals, or morals. The answers are subjective and vary from person to person. How do you plan to use your college education?

Some topics that investigate internal thought processes are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of personal explanation is qualitative data —conveyed through words. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of in-depth material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys on a topic. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as “How does society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. The researcher will also benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Surveys often collect both quantitative and qualitative data. For example, a researcher interviewing people who are incarcerated might receive quantitative data, such as demographics – race, age, sex, that can be analyzed statistically. For example, the researcher might discover that 20 percent of incarcerated people are above the age of 50. The researcher might also collect qualitative data, such as why people take advantage of educational opportunities during their sentence and other explanatory information.

The survey can be carried out online, over the phone, by mail, or face-to-face. When researchers collect data outside a laboratory, library, or workplace setting, they are conducting field research, which is our next topic.

Field Research

The work of sociology rarely happens in limited, confined spaces. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field work, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors in that setting. Field work is optimal for observing how people think and behave. It seeks to understand why they behave that way. However, researchers may struggle to narrow down cause and effect when there are so many variables floating around in a natural environment. And while field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables. Indeed, much of the data gathered in sociology do not identify a cause and effect but a correlation .

Sociology in the Real World

Beyoncé and lady gaga as sociological subjects.

Sociologists have studied Lady Gaga and Beyoncé and their impact on music, movies, social media, fan participation, and social equality. In their studies, researchers have used several research methods including secondary analysis, participant observation, and surveys from concert participants.

In their study, Click, Lee & Holiday (2013) interviewed 45 Lady Gaga fans who utilized social media to communicate with the artist. These fans viewed Lady Gaga as a mirror of themselves and a source of inspiration. Like her, they embrace not being a part of mainstream culture. Many of Lady Gaga’s fans are members of the LGBTQ community. They see the “song “Born This Way” as a rallying cry and answer her calls for “Paws Up” with a physical expression of solidarity—outstretched arms and fingers bent and curled to resemble monster claws.”

Sascha Buchanan (2019) made use of participant observation to study the relationship between two fan groups, that of Beyoncé and that of Rihanna. She observed award shows sponsored by iHeartRadio, MTV EMA, and BET that pit one group against another as they competed for Best Fan Army, Biggest Fans, and FANdemonium. Buchanan argues that the media thus sustains a myth of rivalry between the two most commercially successful Black women vocal artists.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a writer, or a sociologist, will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. A researcher might work as a waitress in a diner, experience homelessness for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in analyzing data and generating results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised the purpose of their study.

This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd & Lynd, 1929).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job.

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study . To her surprise, her editor responded, Why don’t you do it?

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

The book she wrote upon her return to her real life as a well-paid writer, has been widely read and used in many college classrooms.

Ethnography

Ethnography is the immersion of the researcher in the natural setting of an entire social community to observe and experience their everyday life and culture. The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a social group.

An ethnographic study might observe, for example, a small U.S. fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith (1990), institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male- dominated societies and power structures. Smith’s work is seen to challenge sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada n.d.). Smith’s three major works explored what she called “the conceptual practices of power” and are still considered seminal works in feminist theory and ethnography (Fensternmaker n.d.).

Sociological Research

The making of middletown: a study in modern u.s. culture.

In 1924, a young married couple named Robert and Helen Lynd undertook an unprecedented ethnography: to apply sociological methods to the study of one U.S. city in order to discover what “ordinary” people in the United States did and believed. Choosing Muncie, Indiana (population about 30,000) as their subject, they moved to the small town and lived there for eighteen months.

Ethnographers had been examining other cultures for decades—groups considered minorities or outsiders—like gangs, immigrants, and the poor. But no one had studied the so-called average American.

Recording interviews and using surveys to gather data, the Lynds objectively described what they observed. Researching existing sources, they compared Muncie in 1890 to the Muncie they observed in 1924. Most Muncie adults, they found, had grown up on farms but now lived in homes inside the city. As a result, the Lynds focused their study on the impact of industrialization and urbanization.

They observed that Muncie was divided into business and working class groups. They defined business class as dealing with abstract concepts and symbols, while working class people used tools to create concrete objects. The two classes led different lives with different goals and hopes. However, the Lynds observed, mass production offered both classes the same amenities. Like wealthy families, the working class was now able to own radios, cars, washing machines, telephones, vacuum cleaners, and refrigerators. This was an emerging material reality of the 1920s.

As the Lynds worked, they divided their manuscript into six chapters: Getting a Living, Making a Home, Training the Young, Using Leisure, Engaging in Religious Practices, and Engaging in Community Activities.

When the study was completed, the Lynds encountered a big problem. The Rockefeller Foundation, which had commissioned the book, claimed it was useless and refused to publish it. The Lynds asked if they could seek a publisher themselves.

Middletown: A Study in Modern American Culture was not only published in 1929 but also became an instant bestseller, a status unheard of for a sociological study. The book sold out six printings in its first year of publication, and has never gone out of print (Caplow, Hicks, & Wattenberg. 2000).

Nothing like it had ever been done before. Middletown was reviewed on the front page of the New York Times. Readers in the 1920s and 1930s identified with the citizens of Muncie, Indiana, but they were equally fascinated by the sociological methods and the use of scientific data to define ordinary people in the United States. The book was proof that social data was important—and interesting—to the U.S. public.

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation and even participant observation, if possible.

Researchers might use this method to study a single case of a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that while offering depth on a topic, it does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can contribute tremendous insight. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized” child’s development. These children mimic the behaviors and movements of animals, and often invent their own language. There are only about one hundred cases of “feral children” in the world.

As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” growth and nurturing. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject.

At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2011). Case studies like this offer a way for sociologists to collect data that may not be obtained by any other method.

Experiments

You have probably tested some of your own personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis.

One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach.

There are two main types of experiments: lab-based experiments and natural or field experiments. In a lab setting, the research can be controlled so that more data can be recorded in a limited amount of time. In a natural or field- based experiment, the time it takes to gather the data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher.

As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens (cause), then another particular thing will result (effect). To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables.

Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group. The experimental group is exposed to the independent variable(s) and the control group is not. To test the benefits of tutoring, for example, the sociologist might provide tutoring to the experimental group of students but not to the control group. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record of a student, for example.

And if a researcher told the students they would be observed as part of a study on measuring the effectiveness of tutoring, the students might not behave naturally. This is called the Hawthorne effect —which occurs when people change their behavior because they know they are being watched as part of a study. The Hawthorne effect is unavoidable in some research studies because sociologists have to make the purpose of the study known. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985).

A real-life example will help illustrate the process. In 1971, Frances Heussenstamm, a sociology professor at California State University at Los Angeles, had a theory about police prejudice. To test her theory, she conducted research. She chose fifteen students from three ethnic backgrounds: Black, White, and Hispanic. She chose students who routinely drove to and from campus along Los Angeles freeway routes, and who had had perfect driving records for longer than a year.

Next, she placed a Black Panther bumper sticker on each car. That sticker, a representation of a social value, was the independent variable. In the 1970s, the Black Panthers were a revolutionary group actively fighting racism. Heussenstamm asked the students to follow their normal driving patterns. She wanted to see whether seeming support for the Black Panthers would change how these good drivers were treated by the police patrolling the highways. The dependent variable would be the number of traffic stops/citations.

The first arrest, for an incorrect lane change, was made two hours after the experiment began. One participant was pulled over three times in three days. He quit the study. After seventeen days, the fifteen drivers had collected a total of thirty-three traffic citations. The research was halted. The funding to pay traffic fines had run out, and so had the enthusiasm of the participants (Heussenstamm, 1971).

Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis . Secondary data does not result from firsthand research collected from primary sources, but are the already completed work of other researchers or data collected by an agency or organization. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines, or organizational data from any period in history.

Using available information not only saves time and money but can also add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behavior and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or social media.

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like the U.S. Bureau of Labor Statistics or the World Health Organization (WHO), publish studies with findings that are useful to sociologists. A public statistic like the foreclosure rate might be useful for studying the effects of a recession. A racial demographic profile might be compared with data on education funding to examine the resources accessible by different groups.

One of the advantages of secondary data like old movies or WHO statistics is that it is nonreactive research (or unobtrusive research), meaning that it does not involve direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis , applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.

Also, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not survey the topic from the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school is public record. But these figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, when Robert S. Lynd and Helen Merrell Lynd gathered research in the 1920s, attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal insights about small U.S. communities. Today, it is an illustration of 1920s attitudes and values.

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3.1.3: Developing Theories and Hypotheses

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2.5: Developing a Hypothesis

Learning objectives.

• Distinguish between a theory and a hypothesis.
• Discover how theories are used to generate hypotheses and how the results of studies can be used to further inform theories.
• Understand the characteristics of a good hypothesis.

Theories and Hypotheses

Before describing how to develop a hypothesis, it is important to distinguish between a theory and a hypothesis. A theory is a coherent explanation or interpretation of one or more phenomena. Although theories can take a variety of forms, one thing they have in common is that they go beyond the phenomena they explain by including variables, structures, processes, functions, or organizing principles that have not been observed directly. Consider, for example, Zajonc’s theory of social facilitation and social inhibition (1965) [1] . He proposed that being watched by others while performing a task creates a general state of physiological arousal, which increases the likelihood of the dominant (most likely) response. So for highly practiced tasks, being watched increases the tendency to make correct responses, but for relatively unpracticed tasks, being watched increases the tendency to make incorrect responses. Notice that this theory—which has come to be called drive theory—provides an explanation of both social facilitation and social inhibition that goes beyond the phenomena themselves by including concepts such as “arousal” and “dominant response,” along with processes such as the effect of arousal on the dominant response.

Outside of science, referring to an idea as a theory often implies that it is untested—perhaps no more than a wild guess. In science, however, the term theory has no such implication. A theory is simply an explanation or interpretation of a set of phenomena. It can be untested, but it can also be extensively tested, well supported, and accepted as an accurate description of the world by the scientific community. The theory of evolution by natural selection, for example, is a theory because it is an explanation of the diversity of life on earth—not because it is untested or unsupported by scientific research. On the contrary, the evidence for this theory is overwhelmingly positive and nearly all scientists accept its basic assumptions as accurate. Similarly, the “germ theory” of disease is a theory because it is an explanation of the origin of various diseases, not because there is any doubt that many diseases are caused by microorganisms that infect the body.

A hypothesis , on the other hand, is a specific prediction about a new phenomenon that should be observed if a particular theory is accurate. It is an explanation that relies on just a few key concepts. Hypotheses are often specific predictions about what will happen in a particular study. They are developed by considering existing evidence and using reasoning to infer what will happen in the specific context of interest. Hypotheses are often but not always derived from theories. So a hypothesis is often a prediction based on a theory but some hypotheses are a-theoretical and only after a set of observations have been made, is a theory developed. This is because theories are broad in nature and they explain larger bodies of data. So if our research question is really original then we may need to collect some data and make some observations before we can develop a broader theory.

Theories and hypotheses always have this if-then relationship. “ If drive theory is correct, then cockroaches should run through a straight runway faster, and a branching runway more slowly, when other cockroaches are present.” Although hypotheses are usually expressed as statements, they can always be rephrased as questions. “Do cockroaches run through a straight runway faster when other cockroaches are present?” Thus deriving hypotheses from theories is an excellent way of generating interesting research questions.

But how do researchers derive hypotheses from theories? One way is to generate a research question using the techniques discussed in this chapter and then ask whether any theory implies an answer to that question. For example, you might wonder whether expressive writing about positive experiences improves health as much as expressive writing about traumatic experiences. Although this question is an interesting one on its own, you might then ask whether the habituation theory—the idea that expressive writing causes people to habituate to negative thoughts and feelings—implies an answer. In this case, it seems clear that if the habituation theory is correct, then expressive writing about positive experiences should not be effective because it would not cause people to habituate to negative thoughts and feelings. A second way to derive hypotheses from theories is to focus on some component of the theory that has not yet been directly observed. For example, a researcher could focus on the process of habituation—perhaps hypothesizing that people should show fewer signs of emotional distress with each new writing session.

Among the very best hypotheses are those that distinguish between competing theories. For example, Norbert Schwarz and his colleagues considered two theories of how people make judgments about themselves, such as how assertive they are (Schwarz et al., 1991) [2] . Both theories held that such judgments are based on relevant examples that people bring to mind. However, one theory was that people base their judgments on the number of examples they bring to mind and the other was that people base their judgments on how easily they bring those examples to mind. To test these theories, the researchers asked people to recall either six times when they were assertive (which is easy for most people) or 12 times (which is difficult for most people). Then they asked them to judge their own assertiveness. Note that the number-of-examples theory implies that people who recalled 12 examples should judge themselves to be more assertive because they recalled more examples, but the ease-of-examples theory implies that participants who recalled six examples should judge themselves as more assertive because recalling the examples was easier. Thus the two theories made opposite predictions so that only one of the predictions could be confirmed. The surprising result was that participants who recalled fewer examples judged themselves to be more assertive—providing particularly convincing evidence in favor of the ease-of-retrieval theory over the number-of-examples theory.

Theory Testing

The primary way that scientific researchers use theories is sometimes called the hypothetico-deductive method (although this term is much more likely to be used by philosophers of science than by scientists themselves). Researchers begin with a set of phenomena and either construct a theory to explain or interpret them or choose an existing theory to work with. They then make a prediction about some new phenomenon that should be observed if the theory is correct. Again, this prediction is called a hypothesis. The researchers then conduct an empirical study to test the hypothesis. Finally, they reevaluate the theory in light of the new results and revise it if necessary. This process is usually conceptualized as a cycle because the researchers can then derive a new hypothesis from the revised theory, conduct a new empirical study to test the hypothesis, and so on. As Figure \(\PageIndex{1}\) shows, this approach meshes nicely with the model of scientific research in psychology presented earlier in the textbook—creating a more detailed model of “theoretically motivated” or “theory-driven” research.

As an example, let us consider Zajonc’s research on social facilitation and inhibition. He started with a somewhat contradictory pattern of results from the research literature. He then constructed his drive theory, according to which being watched by others while performing a task causes physiological arousal, which increases an organism’s tendency to make the dominant response. This theory predicts social facilitation for well-learned tasks and social inhibition for poorly learned tasks. He now had a theory that organized previous results in a meaningful way—but he still needed to test it. He hypothesized that if his theory was correct, he should observe that the presence of others improves performance in a simple laboratory task but inhibits performance in a difficult version of the very same laboratory task. To test this hypothesis, one of the studies he conducted used cockroaches as subjects (Zajonc, Heingartner, & Herman, 1969) [3] . The cockroaches ran either down a straight runway (an easy task for a cockroach) or through a cross-shaped maze (a difficult task for a cockroach) to escape into a dark chamber when a light was shined on them. They did this either while alone or in the presence of other cockroaches in clear plastic “audience boxes.” Zajonc found that cockroaches in the straight runway reached their goal more quickly in the presence of other cockroaches, but cockroaches in the cross-shaped maze reached their goal more slowly when they were in the presence of other cockroaches. Thus he confirmed his hypothesis and provided support for his drive theory. (Zajonc also showed that drive theory existed in humans [Zajonc & Sales, 1966] [4] in many other studies afterward).

Incorporating Theory into Your Research

When you write your research report or plan your presentation, be aware that there are two basic ways that researchers usually include theory. The first is to raise a research question, answer that question by conducting a new study, and then offer one or more theories (usually more) to explain or interpret the results. This format works well for applied research questions and for research questions that existing theories do not address. The second way is to describe one or more existing theories, derive a hypothesis from one of those theories, test the hypothesis in a new study, and finally reevaluate the theory. This format works well when there is an existing theory that addresses the research question—especially if the resulting hypothesis is surprising or conflicts with a hypothesis derived from a different theory.

To use theories in your research will not only give you guidance in coming up with experiment ideas and possible projects, but it lends legitimacy to your work. Psychologists have been interested in a variety of human behaviors and have developed many theories along the way. Using established theories will help you break new ground as a researcher, not limit you from developing your own ideas.

There are three general characteristics of a good hypothesis. First, a good hypothesis must be testable and falsifiable . We must be able to test the hypothesis using the methods of science and if you’ll recall Popper’s falsifiability criterion, it must be possible to gather evidence that will disconfirm the hypothesis if it is indeed false. Second, a good hypothesis must be logical. As described above, hypotheses are more than just a random guess. Hypotheses should be informed by previous theories or observations and logical reasoning. Typically, we begin with a broad and general theory and use deductive reasoning to generate a more specific hypothesis to test based on that theory. Occasionally, however, when there is no theory to inform our hypothesis, we use inductive reasoning which involves using specific observations or research findings to form a more general hypothesis. Finally, the hypothesis should be positive. That is, the hypothesis should make a positive statement about the existence of a relationship or effect, rather than a statement that a relationship or effect does not exist. As scientists, we don’t set out to show that relationships do not exist or that effects do not occur so our hypotheses should not be worded in a way to suggest that an effect or relationship does not exist. The nature of science is to assume that something does not exist and then seek to find evidence to prove this wrong, to show that it really does exist. That may seem backward to you but that is the nature of the scientific method. The underlying reason for this is beyond the scope of this chapter but it has to do with statistical theory.

• Zajonc, R. B. (1965). Social facilitation. Science, 149 , 269–274 ↵
• Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., & Simons, A. (1991). Ease of retrieval as information: Another look at the availability heuristic. Journal of Personality and Social Psychology, 61 , 195–202. ↵
• Zajonc, R. B., Heingartner, A., & Herman, E. M. (1969). Social enhancement and impairment of performance in the cockroach. Journal of Personality and Social Psychology, 13 , 83–92. ↵
• Zajonc, R.B. & Sales, S.M. (1966). Social facilitation of dominant and subordinate responses. Journal of Experimental Social Psychology, 2 , 160-168. ↵

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1.4 Theoretical Perspectives in Sociology

Learning objectives.

By the end of this section you should be able to:

• Describe the ways that sociological theories are used to explain social institutions.
• Differentiate between structural functionalism, conflict theory, and symbolic interactionism.

Figure 1.7 Sociologists develop theories to explain social occurrences such as protest rallies. (Credit: David Shankbone/flickr)

Sociologists study social events, interactions, and patterns, and they develop theories to explain why things work as they do. In sociology, a theory is a way to explain different aspects of social interactions and to create a testable proposition, called a hypothesis, about society (Allan 2006).

For example, although suicide is generally considered an individual phenomenon, Émile Durkheim was interested in studying the social factors that affect it. He studied social solidarity and social ties within a group and hypothesized that differences in suicide rates might be explained by differences in religious beliefs and practices. Durkheim gathered a large amount of data about Europeans and found that Protestants were more likely to commit suicide than Catholics. His work supports the utility of theory in sociological research.

Theories vary in scope depending on the scale of the issues that they are meant to explain. Macro-level theories relate to large-scale issues and large groups of people, while micro-level theories look at very specific relationships between individuals or small groups. Grand theories attempt to explain large-scale relationships and answer fundamental questions such as why societies form and why they change. Sociological theory is constantly evolving and should never be considered complete. Classic sociological theories are still considered important and current, but new sociological theories build upon the work of their predecessors and add to them just like any other scientific discipline (Calhoun, 2002).

In sociology, a few theoretical paradigms provide broad perspectives that help explain many different aspects of social life. Different from sociological theory itself, theoretical paradigms are philosophical and theoretical frameworks used within a discipline to formulate theories, generalizations, and the experiments performed in support of them.  Think of theoretical paradigms as general guidelines that sociologists follow when thinking about and developing research studies; from what we are interested in studying (i.e., research topics ), to how we collect data to understand our research topics (i.e., research methods ), to how we analyze the data we collect and ultimately create sociological theories to contribute to the ongoing scientific discourses in our disciplines and subfields.

Today, there are three paradigms most prominent in sociological thinking, as they have and continue to provide useful explanations about societies: structural functionalism, conflict theory, and symbolic interactionism.

Table 1.1 Sociological Theories or Perspectives Different sociological perspectives enable sociologists to view social issues through a variety of useful lenses.

Structural functionalism.

Structural functionalism , also called structural-functional theory, sees society as a structure with interrelated parts designed to meet the biological and social needs of the individuals in that society. Functionalism grew out of the writings of English philosopher and biologist, Herbert Spencer, who saw similarities between society and the human body. He argued that just as the various organs of the body work together to keep the body functioning, the various parts of society work together to keep society functioning (Spencer, 1898). The parts of society that Spencer referred to were the social institutions , or patterns of beliefs, behaviors, norms, values, and social practices focused on meeting basic social needs (i.e., food, water, shelter, and companionship).  Some of the most prominent social institutions in society are the economy, government, education, family, healthcare, and religion.

Émile Durkheim applied Spencer’s theory to explain how societies change and survive over time. Durkheim believed that society is a complex system of interrelated and interdependent parts that work together to maintain stability (Durkheim, 1893), and that society is held together by shared values, languages, and symbols. He believed that to study society, a sociologist must look beyond individuals to social facts such as laws, morals, values, religious beliefs, customs, fashion, and rituals, which all serve to govern social life (Durkheim, 1895).  Each of these social facts serves one or more functions within a society. For example, one function of a society’s laws may be to protect society from violence, while another is to punish criminal behavior, while another is to preserve public health. Alfred Radcliff-Brown (1881–1955) defined the function of any recurrent activity as the part it played in social life as a whole, and therefore the contribution it makes to social stability and continuity (Radcliff-Brown 1952). In a healthy society, all parts work together to maintain stability, a state called dynamic equilibrium by later sociologists such as Parsons (1961).

Another noted structural-functionalist, Robert Merton (1910–2003), pointed out that social processes often have many functions. Manifest functions are the impacts of a social process that are sought or anticipated, while latent functions are the unsought impacts of a social process. A manifest function of a college education, for example, includes gaining knowledge, preparing for a career, and finding a good job that utilizes that education. Latent functions of your college years include meeting new people, participating in extracurricular activities, or even finding a spouse or partner. Another latent function of education is creating a hierarchy of employment based on the level of education attained.  Functions can be beneficial, neutral, or harmful. Social processes that have undesirable consequences for the operation of society are called dysfunctions . In education, examples of dysfunctions include getting bad grades, truancy, dropping out, and not finding suitable employment upon graduation.

One criticism of structural-functionalism is that it can’t adequately explain social change even though the functions are processes. Also problematic is the somewhat circular nature of this theory: repetitive behavior patterns are assumed to have a function, yet we profess to know that they have a function only because they are repeated. Furthermore, dysfunctions may continue, even though they don’t serve a function, which seemingly contradicts the basic premise of the theory. Many sociologists now believe that structural-functionalism is no longer useful as a macro-level theory, but when used critically can still be useful for studying social institutions and realities.

Big Picture:  A Global Culture?

Figure 1.8 Some sociologists see the online world contributing to the creation of an emerging global culture. Are you a part of any global communities? This Indiana rabbi is participating in what was recognized as the longest Zoom meeting, which started in Australia after the Sabbath and proceeded through each of the world’s time zones, effectively lasting much longer than a day. (Credit: Chabad Lubavitch/flickr)

Sociologists around the world look closely for signs of what would be an unprecedented event: the emergence of a global culture. In the past, empires such as those that existed in China, Europe, Africa, and Central and South America linked people from many different countries, but those people rarely became part of a common culture. They lived too far from each other, spoke different languages, practiced different religions, and traded few goods. Today, increases in communication, travel, and trade have made the world a much smaller place. More and more people can communicate with each other instantly—wherever they are located—by telephone, video, and text, sometimes regardless of language barriers. They share movies, television shows, music, games, and information over the Internet. Students can study with teachers and pupils from the other side of the globe. Governments find it harder to hide conditions inside their countries from the rest of the world.

Sociologists research many different aspects of this potential global culture. Some explore the dynamics involved in the social interactions of global online communities, such as when members feel a closer kinship to other group members than to people residing in their own countries. Other sociologists study the impact this growing global culture has on smaller, less powerful local cultures. Yet other researchers explore how international markets and the outsourcing of labor create social inequalities. Sociology can play a key role in peoples’ abilities to understand the nature of this emerging global culture and how to respond to it.

Conflict Theory

Conflict theory looks at society, and societal change, as composed of conflicts that manifest over limited resources. This perspective is a macro-level approach most identified with the writings of German philosopher and economist Karl Marx, who saw society as made up of individuals in different social classes who compete for social, material, political, and economic resources such as food and housing, employment, education, and leisure time. Conflict theorists analyze social institutions like government, education, and religion by looking at the inequalities they create, maintain, and sustain over time.  For example, some individuals and organizations can obtain and keep more resources than others, and these “winners” use their power and influence to maintain and create social institutions. The perpetuation of power results in the perpetuation of oppression.

Several theorists suggested variations on this basic theme like Polish-Austrian sociologist Ludwig Gumplowicz (1838–1909) who expanded on Marx’s ideas by arguing that war and conquest are the bases of civilizations. He believed that cultural and ethnic conflicts led to states being identified and defined by a dominant group that had power over other groups (Irving, 2007).

German sociologist Max Weber (1864–1920) agreed with Marx but also believed that, in addition to economic inequalities, inequalities of political power and social structure cause conflict. Weber noted that different groups were affected differently based on education, race, and gender and that people’s reactions to inequality were moderated by class differences and rates of social mobility, as well as by perceptions about the legitimacy of those in power. A reader of Marx, Georg Simmel believed that conflict can help integrate and stabilize a society. He said that the intensity of the conflict varies depending on the emotional involvement of the parties, the degree of solidarity within the opposing groups, and the clarity and limited nature of the goals. Simmel also showed that groups work to create internal solidarity, centralize power, and reduce dissent. The stronger the bond, the weaker the discord. Resolving conflicts can reduce tension and hostility and can pave the way for future agreements.

In the 1930s and 1940s, German philosophers, known as the Frankfurt School, developed critical theory as an elaboration on Marxist principles. Critical theory is an expansion of conflict theory and is broader than just sociology, incorporating other social sciences and philosophy. Critical theory is a holistic theory that attempts to address structural issues causing inequalities. It aims to explain what is wrong in the current social reality, identify the people impacted as well as the people or social institutions that can create changes, and in doing so, provide practical goals for social transformation (Horkeimer, 1982).

More recently, inequality based on gender or race has been analyzed similarly, identifying institutionalized power structures that help to maintain inequality between groups. Janet Saltzman Chafetz (1941–2006) presented a model of feminist theory that attempts to explain the forces that maintain gender inequality as well as a theory of how such a system can be changed (Turner, 2003). Similarly, critical theories on race , which grew out of the work of W.E.B. Dubois, provide a critical analysis of racism and how it manifests, is created, and maintained within social institutions like the criminal legal system.  Critical theorists on race also focus on social groups and social movements that have and are transforming race relations, such as the Civil Rights Movement.

Just as structural-functionalism was criticized for focusing too much on the stability of societies, conflict theory has been criticized as it tends to focus on conflict to the exclusion of recognizing stability. Many social structures are extremely stable or have gradually progressed over time rather than changing abruptly as conflict theory would suggest.

Sociology in the Real World

Farming and Locavores: How Sociological Perspectives Might View Food Consumption

The consumption of food is a commonplace, daily occurrence. Yet, it can also be associated with important moments in our lives. Eating can be an individual or a group action, and eating habits and customs are influenced by our cultures. In the context of society, our nation’s food system is at the core of numerous social movements, political issues, and economic debates. Any of these factors might become a topic of sociological study.

A structural-functionalist approach to the topic of food consumption might analyze the role of the agriculture industry within the nation’s economy and how this has changed from the early days of manual-labor farming to modern mechanized production. Another might study the different functions of processes in food production, from farming and harvesting to flashy packaging and mass consumerism.

A conflict theorist might be interested in the power differentials present in the regulation of food, by exploring where people’s right to information intersects with corporations’ drive for profit and how the government mediates those interests. Or a conflict theorist might examine the power and powerlessness experienced by local farmers versus large farming conglomerates, such as what is highlighted in the documentary, Food Inc. , which focuses on the inequitable outcomes of the patenting of genetically modified seeds by the global corporation Monsanto. Another topic of study might be inequities in access to foods, and how some social classes have more readily and easily available quality, nutritious, and healthy foods, while others do not.

Symbolic Interactionist Theory

Symbolic interactionism is a micro-level theory that focuses on the relationships among individuals within a society. Communication—the exchange of meaning through language and symbols—is believed to be how people make sense of their social worlds. Theorists Herman and Reynolds (1994) note that this perspective sees people as being active in shaping the social world rather than simply being acted upon.

George Herbert Mead is considered a founder of symbolic interactions, though he never published his work on it (LaRossa and Reitzes, 1993). Mead’s student, Herbert Blumer (1900-1987), coined the term “symbolic interactionism” and outlined these basic premises: humans interact with things based on meanings ascribed to those things; the ascribed meaning of things comes from our interactions with others and society; the meanings of things are interpreted by a person when dealing with things in specific circumstances (Blumer 1969). If you love books, for example, a symbolic interactionist might propose that you learned that books are good or important in the interactions you had with family, friends, school, or church. Maybe your family had a special reading time each week, getting your library card was treated as a special event or bedtime stories were associated with warmth and comfort.

With regards to the analysis of food systems above, sociologists viewing food consumption through a symbolic interactionist lens would be more interested in studying such things as the symbolic use of food in religious rituals, or the role it plays in the social interaction of a family dinner. This perspective might also explore the interactions among group members who identify themselves based on their sharing a particular diet, such as vegetarians (people who don’t eat meat) or locavores (people who strive to eat locally produced food).

Social scientists who apply symbolic interactionism look for patterns of interaction between individuals. Their studies often involve the observation of one-on-one interactions. For example, while a conflict theorist studying a political protest might focus on class differences, a symbolic interactionist would be more interested in how individuals in the protesting group interact, as well as the signs and symbols protesters use to communicate their message.

The focus on the importance of symbols in building a society led sociologists like Erving Goffman (1922-1982) to develop a technique called dramaturgical analysis . Goffman used theater as an analogy for social interaction and recognized that people’s interactions showed patterns of cultural “scripts.” He argued that individuals were actors in a play. We switch roles, sometimes minute to minute—for example, from student or daughter to dog walker. Because it can be unclear what part a person may play in a given situation, they have to improvise their roles as the situation unfolds (Goffman, 1958).

Studies that use the symbolic interactionist perspective are more likely to use qualitative research methods, such as in-depth interviews or participant observation, because they seek to understand the symbolic worlds in which research subjects live.

Constructivism is an extension of symbolic interactionism, which proposes that reality is what humans cognitively construct it to be. We develop social constructs based on interactions with others, and those constructs that last over time are those that have meanings that are widely agreed upon or generally accepted by most within society. This approach is often used to examine what’s defined as deviant within a society. There is no absolute definition of deviance, and different societies have constructed different meanings for deviance, as well as how to relate to it when deviant behaviors occur.

One situation that illustrates this is what you believe you’re to do if you find a wallet in the street. In the United States, turning the wallet into local authorities would be considered the appropriate action, and to keep the wallet would be seen as deviant. In contrast, many Eastern societies would consider it much more appropriate to keep the wallet and search for the owner yourself. Turning it over to someone else, even the authorities, would be considered deviant behavior.

Research done from this perspective is often scrutinized because of the difficulty of remaining objective. Others criticize the extremely narrow focus on symbolic interactionism. Proponents, of course, consider this one of its greatest strengths.

Sociological Theory Today

These three approaches still provide the main foundations of sociological thinking and theorizing today, though they have evolved. Structural-functionalism was a dominant force before and after World War II, until the 1960s and 1970s. With the impacts of the social movements of the mid-20th Century and the increasing diversity of academic institutions in the United States, sociologists began to understand that structural-functionalism did not sufficiently explain the rapid social changes happening in the United States and around the globe at that time. The Women’s movement and the Civil Rights movement forced academics to develop approaches to study these emerging social changes.

Conflict theory then gained prominence, with its emphasis on institutionalized inequalities. Critical theory, and particular aspects of feminist theory and critical theories on race, focused on creating social change through the application of sociological principles. The field saw a renewed emphasis on helping ordinary people understand sociology principles, in the form of public sociology.

Gaining prominence in the wake of Mead’s work in the 1920s and 1930s, symbolic interactionism declined in influence during the 1960s and 1970s only to be revitalized at the turn of the twenty-first century (Stryker, 1987). Postmodern social theory developed in the 1980s to look at society through an entirely new lens by rejecting previous macro-level attempts to explain social phenomena. Its growth in popularity coincides with the rise of constructivist views of symbolic interactions.

1.3 and 1.4 Learning Activities: History and Major Theoretical Paradigms

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How to Write a Sociological Essay: Explained with Examples

This article will discuss “How to Write a Sociological Essay” with insider pro tips and give you a map that is tried and tested. An essay writing is done in three phases: a) preparing for the essay, b) writing the essay, and c) editing the essay. We will take it step-by-step so that nothing is left behind because the devil, as well as good grades and presentation, lies in the details.

Writing is a skill that we learn throughout the courses of our lives. Learning how to write is a process that we begin as soon as we turn 4, and the learning process never stops. But the question is, “is all writing the same?”. The answer is NO. Do you remember your initial lessons of English when you were in school, and how the teacher taught various formats of writing such as formal, informal, essay, letter, and much more? Therefore, writing is never that simple. Different occasions demand different styles and commands over the writing style. Thus, the art of writing improves with time and experience. 

Those who belong to the world of academia know that writing is something that they cannot escape. No writing is the same when it comes to different disciplines of academia. Similarly, the discipline of sociology demands a particular style of formal academic writing. If you’re a new student of sociology, it can be an overwhelming subject, and writing assignments don’t make the course easier. Having some tips handy can surely help you write and articulate your thoughts better. 

[Let us take a running example throughout the article so that every point becomes crystal clear. Let us assume that the topic we have with us is to “Explore Culinary Discourse among the Indian Diasporic Communities” .]

Phase I: Preparing for the Essay  

Step 1: make an outline.

So you have to write a sociological essay, which means that you already either received or have a topic in mind. The first thing for you to do is PLAN how you will attempt to write this essay. To plan, the best way is to make an outline. The topic you have, certainly string some thread in your mind. They can be instances you heard or read, some assumptions you hold, something you studied in the past, or based on your own experience, etc. Make a rough outline where you note down all the themes you would like to talk about in your essay. The easiest way to make an outline is to make bullet points. List all the thoughts and examples that you have in find and create a flow for your essay. Remember that this is only a rough outline so you can always make changes and reshuffle your points. 

[Explanation through example, assumed topic: “Explore Culinary Discourse among the Indian Diasporic Communities” . Your outline will look something like this:

• Importance of food
• Definition of Diaspora 
• Relationship between food and culture
• Relationship between food and nation
• Relationship between food and media 
• Relationship between food and nostalgia 
• How food travels with people 
• Is food practices different for different sections of society, such as caste, class, gender ]

Step 2: Start Reading 

Once you have prepared an outline for your essay, the next step is to start your RESEARCH . You cannot write a sociological essay out of thin air. The essay needs to be thoroughly researched and based on facts. Sociology is the subject of social science that is based on facts and evidence. Therefore, start reading as soon as you have your outline determined. The more you read, the more factual data you will collect. But the question which now emerges is “what to read” . You cannot do a basic Google search to write an academic essay. Your research has to be narrow and concept-based. For writing a sociological essay, make sure that the sources from where you read are academically acclaimed and accepted.  

Some of the websites that you can use for academic research are: 

• Google Scholar
• Shodhganga 

[Explanation through example, assumed topic: “Explore Culinary Discourse among the Indian Diasporic Communities” . 

For best search, search for your articles by typing “Food+Diaspora”, “Food+Nostalgia”, adding a plus sign (+) improves the search result.]

Step 3: Make Notes 

This is a step that a lot of people miss when they are preparing to write their essays. It is important to read, but how you read is also a very vital part. When you are reading from multiple sources then all that you read becomes a big jumble of information in your mind. It is not possible to remember who said what at all times. Therefore, what you need to do while reading is to maintain an ANNOTATED BIBLIOGRAPHY . Whenever you’re reading for writing an academic essay then have a notebook handy, or if you prefer electronic notes then prepare a Word Document, Google Docs, Notes, or any tool of your choice to make notes. 

As you begin reading, note down the title of the article, its author, and the year of publication. As you read, keep writing down all the significant points that you find. You can either copy whole sentences or make shorthand notes, whatever suits you best. Once you’ve read the article and made your notes, write a summary of what you just read in 8 to 10 lines. Also, write keywords, these are the words that are most used in the article and reflect its essence. Having keywords and a summary makes it easier for you to revisit the article. A sociological essay needs a good amount of research, which means that you have to read plenty, thus maintaining an annotated bibliography helps you in the greater picture.  

Annotate and divide your notes based on the outline you made. Having organized notes will help you directly apply the concepts where they are needed rather than you going and searching for them again.] 

Phase II: Write a Sociological Essay

A basic essay includes a title, an introduction, the main body, and a conclusion. A sociological essay is not that different as far as the body of contents goes, but it does include some additional categories. When you write a sociological essay, it should have the following contents and chronology: 

• Subtitle (optional)
• Introduction

Conclusion 

• References/ Bibliography 

Now let us get into the details which go into the writing of a sociological essay.  

Step 4: Writing a Title, Subtitle, Abstract, and Keywords 

The title of any document is the first thing that a reader comes across. Therefore, the title should be provocative, specific, and the most well-thought part of any essay. Your title should reflect what your essay will discuss further. There has to be a sync between the title and the rest of your content. The title should be the biggest font size you use in your essay. 

Pro Tip by Sociology Group: A title preferably should not exceed 5 to 7 words.  

This is an optional component of any essay. If you think that your title cannot justify the rest of the contents of your essay, then you opt for a subtitle. The subtitle is the secondary part of the title which is used to further elucidate the title. A subtitle should be smaller in font than the Title but bigger than the rest of the essay body.  

Pro Tip by Sociology Group: Make the font color of your subtitle Gray instead of Black for it to stand out. 

The abstract is a 6 to 10 line description of what you will talk about in your essay. An abstract is a very substantial component of a sociological essay. Most of the essays written in academia exceed the word limit of 2000 words. Therefore, a writer, i.e., you, provides the reader with a short abstract at the beginning of your essay so that they can know what you are going to discuss. From the point of view of the reader, a good abstract can save time and help determine if the piece is worth reading or not. Thus, make sure to make your abstract as reflective to your essay as possible using the least amount of words.  

Pro Tip by Sociology Group: If you are not sure about your abstract at first, it is always great to write the abstract in the end after you are done with your essay. 

Your abstract should highlight all the points that you will further discuss. Therefore your abstract should mention how diasporic communities are formed and how they are not homogeneous communities. There are differences within this large population. In your essay, you will talk in detail about all the various aspects that affect food and diasporic relationships. ]

Keywords are an extension of your abstract. Whereas in your abstract you will use a paragraph to tell the reader what to expect ahead, by stating keywords, you point out the essence of your essay by using only individual words. These words are mostly concepts of social sciences. At first, glance, looking at your keywords, the reader should get informed about all the concepts and themes you will explain in detail later. 

Pro Tip by Sociology Group: Bold your Keywords so that they get highlighted.

Your keywords could be: Food, Diaspora, Migration, and so on. Build on these as you continue to write your essay.]   

Step 5: Writing the Introduction, Main Body, and Conclusion 

Introduction 

Your introduction should talk about the subject on which you are writing at the broadest level. In an introduction, you make your readers aware of what you are going to argue later in the essay. An introduction can discuss a little about the history of the topic, how it was understood till now, and a framework of what you are going to talk about ahead. You can think of your introduction as an extended form of the abstract. Since it is the first portion of your essay, it should paint a picture where the readers know exactly what’s ahead of them. 

Pro Tip by Sociology Group: An apt introduction can be covered in 2 to 3 paragraphs (Look at the introduction on this article if you need proof). 

Since your focus is on “food” and “diaspora”, your introductory paragraph can dwell into a little history of the relationship between the two and the importance of food in community building.] 

This is the most extensive part of any essay. It is also the one that takes up the most number of words. All the research and note-making which you did was for this part. The main body of your essay is where you put all the knowledge you gathered into words. When you are writing the body, your aim should be to make it flow, which means that all paragraphs should have a connection between them. When read in its entirety, the paragraphs should sing together rather than float all around. 

The main body is mostly around 4 to 6 paragraphs long. A sociological essay is filled with debates, theories, theorists, and examples. When writing the main body it is best to target making one or two paragraphs about the same revolving theme. When you shift to the other theme, it is best to connect it with the theme you discussed in the paragraph right above it to form a connection between the two. If you are dividing your essay into various sub-themes then the best way to correlate them is starting each new subtheme by reflecting on the last main arguments presented in the theme before it. To make a sociological essay even more enriching, include examples that exemplify the theoretical concepts better. 

Pro Tip by Sociology Group: Though there is no word limit to the length of the paragraphs, if you keep one paragraph between 100 to 200 words, it makes the essay look more organized. 

The main body can here be divided into the categories which you formed during the first step of making the rough outline. Therefore, your essay could have 3 to 4 sub-sections discussing different themes such as: Food and Media, Caste and Class influence food practices, Politics of Food, Gendered Lens, etc.] 

This is the section where you end your essay. But ending the essay does not mean that you lose your flair in conclusion. A conclusion is an essential part of any essay because it sums up everything you just wrote. Your conclusion should be similar to a summary of your essay. You can include shortened versions of the various arguments you have referred to above in the main body, or it can raise questions for further research, and it can also provide solutions if your topic seeks one. Hence, a conclusion is a part where you get the last chance to tell your reader what you are saying through your article. 

Pro Tip by Sociology Group: As the introduction, the conclusion is smaller compared to the main body. Keep your conclusion within the range of 1 to 2 paragraphs. 

Your conclusion should again reiterate all the main arguments provided by you throughout the essay. Therefore it should bind together everything you have written starting from your introduction to all the debates and examples you have cited.]

Step 6: Citation and Referencing 

This is the most academic part of your sociological essay. Any academic essay should be free of plagiarism. But how can one avoid plagiarism when their essay is based on research which was originally done by others. The solution for this is to give credit to the original author for their work. In the world of academia, this is done through the processes of Citation and Referencing (sometimes also called Bibliography). Citation is done within/in-between the text, where you directly or indirectly quote the original text. Whereas, Referencing or Bibliography is done at the end of an essay where you give resources of the books or articles which you have quoted in your essay at various points. Both these processes are done so that the reader can search beyond your essay to get a better grasp of the topic. 

There are many different styles of citations and you can determine which you want to follow. Some of the most common styles of citation and referencing are MLA, APA, and Chicago style. If you are working on Google Docs or Word then the application makes your work easier because they help you curate your citations. There are also various online tools that can make citing references far easier, faster, and adhering to citation guidelines, such as an APA generator. This can save you a lot of time when it comes to referencing, and makes the task far more manageable. 

How to add citations in Google Doc: Tools → Citation

How to add citations in Word Document: References → Insert Citations 

But for those who want to cite manually, this is the basic format to follow:

• Author’s Name with Surname mentioned first, then initials 
• Article’s Title in single or double quotes
• Journal Title in Italics 
• Volume, issue number 
• Year of Publication

Example: Syrkin, A. 1984. “Notes on the Buddha’s Threats in the Dīgha Nikāya ”, Journal of the International Association of Buddhist Studies , vol. 7(1), pp.147-58.

Pro Tip by Sociology Group: Always make sure that your Bibliography/References are alphabetically ordered based on the first alphabet of the surname of the author and NOT numbered or bulleted. 

Phase III: Editing 

Step 7: edit/review your essay.

The truth of academic writing is that it can never be written in one go. You need to write, rewrite, and revisit your material more than once. Once you have written the first draft of your essay, do not revise it immediately. Leave it for some time, at least for four hours. Then revisit your essay and edit it based on 3 criteria. The first criteria you need to recheck for is any grammatical and/or spelling mistakes. The second criteria are to check the arguments you have posed and if the examples you have cited correlate or not. The final criteria are to read the essay as a reader and read it objectively. 

Pro Tip by Sociology Group: The more you edit the better results you get. But we think that your 3rd draft is the magic draft. Draft 1: rough essay, Draft 2: edited essay, Draft 3: final essay.

Hello! Eiti is a budding sociologist whose passion lies in reading, researching, and writing. She thrives on coffee, to-do lists, deadlines, and organization. Eiti's primary interest areas encompass food, gender, and academia.

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How to Write Sociology Papers

Writing sociology papers.

Writing is one of the most difficult and most rewarding of all scholarly activities. Few of us, students or professors, find it easy to do. The pain of writing comes largely as a result of bad writing habits. No one can write a good paper in one draft on the night before the paper is due. The following steps will not guarantee a good paper, but they will eliminate the most common problems encountered in bad papers.

1. Select a topic early. Start thinking about topics as soon as the paper is assigned and get approval of your topic choice from the professor before starting the research on the paper. When choosing a topic, think critically. Remember that writing a good sociology paper starts with asking a good sociological question.

2. Give yourself adequate time to do the research. You will need time to think through the things you read or to explore the data you analyze. Also, things will go wrong and you will need time to recover. The one book or article which will help make your paper the best one you've ever done will be unavailable in the library and you have to wait for it to be recalled or to be found through interlibrary loan. Or perhaps the computer will crash and destroy a whole afternoon's work. These things happen to all writers. Allow enough time to finish your paper even if such things happen.

3. Work from an outline. Making an outline breaks the task down into smaller bits which do not seem as daunting. This allows you to keep an image of the whole in mind even while you work on the parts. You can show the outline to your professor and get advice while you are writing a paper rather than after you turn it in for a final grade.

4. Stick to the point. Each paper should contain one key idea which you can state in a sentence or paragraph. The paper will provide the argument and evidence to support that point. Papers should be compact with a strong thesis and a clear line of argument. Avoid digressions and padding.

5. Make more than one draft. First drafts are plagued with confusion, bad writing, omissions, and other errors. So are second drafts, but not to the same extent. Get someone else to read it. Even your roommate who has never had a sociology course may be able to point out unclear parts or mistakes you have missed. The best papers have been rewritten, in part or in whole, several times. Few first draft papers will receive high grades.

6. Proofread the final copy, correcting any typographical errors. A sloppily written, uncorrected paper sends a message that the writer does not care about his or her work. If the writer does not care about the paper, why should the reader?

Such rules may seem demanding and constricting, but they provide the liberation of self discipline. By choosing a topic, doing the research, and writing the paper you take control over a vital part of your own education. What you learn in the process, if you do it conscientiously, is far greater that what shows up in the paper or what is reflected in the grade.

EMPIRICAL RESEARCH PAPERS

Some papers have an empirical content that needs to be handled differently than a library research paper. Empirical papers report some original research. It may be based on participant observation, on secondary analysis of social surveys, or some other source. The outline below presents a general form that most articles published in sociology journals follow. You should get specific instructions from professors who assign empirical research papers.

1. Introduction and statement of the research question.

2. Review of previous research and theory.

3. Description of data collection including sample characteristics and the reliability and validity of techniques employed.

4. Presentation of the results of data analysis including explicit reference to the implications the data have for the research question.

5. Conclusion which ties the loose ends of the analysis back to the research question.

6. End notes (if any).

7. References cited in the paper.

Tables and displays of quantitative information should follow the rules set down by Tufte in the work listed below.

Tufte, Edward. 1983. The Visual Display of Quantitative Information . Cheshire, CT: Graphics Press. (lib QA 90 T93 1983)

Do women who live together get their periods together, or is it a myth?

What research says about the common assumption.

Is it true women who live together will menstruate at the same time?

Although some women believe this, the answer, experts say, is no, not really.

Menstrual synchrony, as it is known, does occur occasionally, but not because of proximity or the release of chemical pheromones, which has long been a popular theory. “It’s a mathematical coincidence,” says Jeffrey Schank, professor of psychology at the University of California at Davis, whose studies provide an explanation as to why women in close quarters sometimes menstruate at the same time. “In one sense, it’s a real experience, but it’s due to statistical characteristics of cycles, not nearness or any biological processes. It’s not pheromones or anything evolutionary. There’s no good evolutionary reason for it — there’s no evolutionary advantage to having babies at the same time.”

Women don’t always cycle at the same frequency, so irregularity can sometimes lead to menstruation occurring together, “but it’s statistical,” Schank says. “Cycles vary in length, and all this variability will lead to convergence and divergence.” Not all women menstruate on a regular schedule; while many have a 28-day cycle, others can have shorter, longer or very irregular ones.

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The belief that women sharing space had their periods together originated in a 1971 paper by psychologist Martha K. McClintock, who studied 135 women in a college dormitory and concluded that social interaction has a strong effect on the menstrual cycle, probably because of something physiological. Support for this so-called McClintock effect has persisted, despite many later studies that were inconsistent and failed to prove her hypothesis and challenged her methodology.

McClintock, professor emerita of psychology at the University of Chicago, says the science has changed since her original paper was published. She now believes that pheromones secreted from the armpits of women in close quarters changes the timing of ovulation, prompting simultaneous ovulation — not menstruation.“I am aware of all this focus on mathematics, but we’ve gone beyond that,” she says. “In the phrase ‘menstrual synchrony,’ scratch out ‘menstrual’ and put in ‘ovulation’.“

Social psychologist Leonard Weller, professor emeritus in the department of sociology and anthropology at Bar-Ilan University in Israel, conducted a series of small studies — about 15 by his count — in the 1990s with his son, Aron Weller, professor of psychology at Bar-Ilan, on menstrual synchrony. They found that sometimes women were in sync — and sometimes they weren’t. He agrees with Schank that the alignment in cycles was a mathematical coincidence.

“The majority opinion is that it is a mathematical coincidence,” Leonard Weller says. “If you plot the onset for each of two women over a period of time, you will probably find they will converge as well as become disparate, having nothing to do with pheromone influence. Also, assuming the normal menstrual cycle lasts about five days, two women will have some overlap in the timing of their cycles. This has nothing to do with synchrony.”

Noha Ahmed, an obstetrician-gynecology resident physician in D.C., speaking on behalf of the American College of Obstetricians and Gynecologists, remembers hearing about menstrual synchrony when she was in college, but says existing studies have been too varied and conducted in too small samples to support the idea.

“It can be hard to say why so many believe this very common misconception,” she says. “If these individuals are all living together, they may experience overlap in the timing of their periods. I imagine that this is where the misconception stems from.”

Menstrual synchrony can provide a form of gendered solidarity for some — a sense of sisterhood — for an experience traditionally regarded as shameful and stigmatizing, says Breanne Fahs, professor of women and gender studies at Arizona State University and author of two studies that explore the sociological implications of many women’s belief in menstrual synchrony.

“For some women, there’s also the notion that menstrual synchrony is somehow magical, and they become very upset when you tell them it probably isn’t true,” Fahs says.

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