presentation delivery styles

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an  AI presentation maker  tool to create presentations for you in your preferred style

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

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Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

• Presentation Science

4 Presentation Delivery Styles You’ll Want to Consider

• By: Amy Boone

“Never speak from a manuscript.” Those were the words my public speaking professor drilled into us in college. She led us to believe it was perhaps the worst thing we could do. And for many, it probably was. But for me, when I stood up to speak, I needed the words. All the words. I wasn’t going to read them verbatim, but just having them there gave me a boost of confidence during my presentation delivery.

Many people just end up reading the notes in front of them, so having a manuscript isn’t a good idea for lots of speakers. But how do you choose? When it comes time to deliver your big presentation, you have at least 4 major delivery styles you can choose from: memorized, manuscript, impromptu, and extemporaneous. Each of these styles has advantages and disadvantages that you’ll want to weigh when choosing which style to use.

Memorized delivery is perhaps one of the toughest there is. Way, way back at the beginning of the field of public speaking (rhetoric), memorization was one of the 5 main components. So students of public speaking were incredibly skilled in the art of memorization and their memorization skills were put to the test as they recited long orations.

But communication has changed a lot. These days audience members like to feel like they are part of the message in some way, like their presence matters. But memorized delivery doesn’t allow for much interactivity because it makes it difficult to establish “a perception of give and take between the audience and the speaker.”

But that doesn’t mean there aren’t instances when memorization is good choice for delivery. If you are giving a press release or delivering an incredibly important speech that will be recorded and shared, it can be good idea to memorize what you want to say. Just keep in mind how difficult it can be to commit to memory long works. Make sure to leave yourself enough time to both learn the piece and then to learn how to deliver it naturally. Here are the advantages and disadvantages of memorized delivery as outlined in the book Between One and Many .

• Allows for constant eye contact with the audience
• Gives more freedom of movement
• Allows for precise and correct wording

Disadvantages

• Easy to forget
• Appears “canned” and cold
• Requires extensive preparation time
• Does not allow for spontaneity

Delivering from a manuscript is similar in many ways to memorized delivery. In this case, you have your presentation written out word-for-word on speaker’s notes that you then reference or read from during your presentation. Manuscript delivery can be useful if you need word precision but don’t have time to commit your presentation to memory.

It can also help if you’ll be delivering words that someone else wrote. We see this style most frequently today through the use of teleprompters that are used for newscasts and many political speeches. Every president since Ronald Reagan has made use of the teleprompter , which makes sense given that every word they utter will inevitably come under scrutiny.

Just remember that manuscript delivery is all about offering a comfortable experience for the speaker—taking the pressure off of him/her. But it doesn’t offer much to audience in the way of entertaining delivery or eye contact. So you’ll want to weigh the risk of boring or losing your audience with the reward of an “easier” delivery style which has these advantages and disadvantages :

• Accuracy and precision
• Transcript can be released quickly/simultaneously
• Less pressure to read than to deliver
• Allows for high control over outcome
• Allows for limited eye contact
• Tends toward written rather than oral style
• Can be easy to lose your place

Impromptu delivery is speaking with little to no preparation. It is “winging it” or speaking “off the cuff.” I know very few accomplished speakers who would willingly choose to use this delivery style. Even those speakers who feel energized by the thrill of impromptu delivery and can perform well under that kind of pressure know that preparation and practice will always result in a better end product.

For that reason, we never encourage a speaker to make impromptu delivery his or her chosen method of delivery. But you may need to deliver an impromptu message if the situation arises–like a job interview question you weren’t expecting, being put on the spot in a meeting, or having to fill in if the prepared speaker is unable to make it. In those cases, keep these advantages and disadvantages in mind.

• Allows for spontaneity
• Allows for lots of eye contact
• Gives speaker freedom to adapt freely to any given context/situation
• No time to prepare
• Can lead to high levels of anxiety
• Allows for low control over outcome

Extemporaneous

The final presentation delivery method is the one we recommend and use most frequently. Extemporaneous delivery can be defined as practiced and prepared, but flexible. The story of “Goldilocks and the 3 Bears” can help us here. With memorized and manuscript delivery, we are in Papa Bear territory where everything feels a bit too rigid, too hard, too confining. Impromptu delivery is Mama Bear’s stuff–too mushy and too soft. But with extemporaneous delivery, like Goldilocks finding Baby Bear’s possessions, there’s a happy medium. It feels just right.

So how does it work? With extemporaneous delivery, you develop your content–researching, editing, and revising until you get it right. Then, you move into the practice and preparation stage. Here’s where you’ve got flexibility for how you handle it. Some people like to practice from a nearly complete manuscript—hitting the main points, referencing notes as needed, but allowing for varied phrasing as it naturally occurs.

Others might prefer to practice from a very scant outline. So instead of having a story written out word-for-word, they might prefer just to have “tell story about first day on the job” written in their notes. This doesn’t mean that they don’t practice telling the story over and over again. It just means the words aren’t on the page directing them to tell it exactly the same every time. Your speaker’s notes should always come down to your personal preference.

The goal of extemporaneous speaking is to marry the best of memorized and manuscript delivery—the ability to use beautiful and precise language that moves the audience—with the best of impromptu delivery—the ability to deliver a message with warmth and character. And we know from research that both precision and warmth matter to the audience. Scientific research shows that speakers who use great eye contact come off as more “believable, confident and competent.” That said, here are the advantages and disadvantages of this, our favorite style:

• Combines the best of preparation and spontaneity
• Allows speaker to use notes but also maintain regular eye contact
• Allows speaker to be both adaptable and precise
• Overuse of notes can limit eye contact and gestures

When I deliver, I use an extemporaneous style. I don’t read what I’ve written word-for-word, but I like to have notes prepared like I was going to deliver from a manuscript. You may be like me and find a system that is a mix of categories that works for you. There may be parts of your presentation that you want to have memorized so you get the words exactly right. And you may want to deliver other parts of your speech more freeform, having prepared and practiced, but feeling free to change things up if the context or mood of the moment calls for it.

Whatever you decide, keep working and adapting and trying to new methods to find what works best for you. And realize that there will probably be situations in which time constraints or other factors keep you from being able to practice, prepare, and deliver like you’d prefer to. That’s okay. That’s the beauty of presentation delivery. It’s a little bit different every time. But it’s always a worthwhile adventure.

Ready to take your presentations to the next level? Here’s how.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Article • 10 min read

How to Deliver Great Presentations

Presenting like a pro.

By the Mind Tools Content Team

Key takeaways:

• Connect with and understand your audience . Who is attending and why? What are their needs and expectaions?
• Prepare your content . How to start and finish strong. Tips to keep your audience engaged.
• Deliver confidently . Get comfortable with your visual aids. How to use body language effectively.
• Control the environment . Practice, practice, practice! Handling equipment failures. Have a back up plan.

Ever been to a really bad presentation? You know, the kind where the speaker stands behind the podium, uses slides that mirror what he is saying directly, and includes lots of data tables to validate his position.

But. "What's so bad about that?" you ask. "Isn't that how most presentations are given?" Yes. That is how most presentations are delivered, but that doesn't mean that's the most effective way to deliver them. This kind of presentation risks boring your audience to the point where they start wishing for a fire alarm to go off so they can escape. And once you lose someone, it is next to impossible to bring her attention back.

If the information you are presenting is important enough for you to deliver orally, then it demands an appropriate amount of planning and preparation so that the information you present is memorable – for the right reasons. Give a bad presentation and you'll be remembered all right: it just won't be the type of impression you want to leave in anyone's mind.

When someone presents well, it sends the message that the person is capable, confident, intelligent, and competent. These people get noticed and that type of attention bodes well for your career. Even if you don't make formal presentations in your current position, think about the future and keep in mind that you do have to present your ideas and opinions on a daily basis. The same basic principles of effective delivery apply.

Four Principles of Great Presentations

• Connect With and Understand Your Audience.
• Prepare Your Content.
• Deliver Confidently.
• Control the Environment.

1. Connect With and Understand Your Audience

To deliver a great presentation you have to consider the following audience characteristics:

• Profile – Who are they? What is the common element that brings them together?
• Needs – Why are they attending the presentation? What do they need to know after you've finished?
• Wants – What do they want from the presentation? Do they want to increase knowledge, learn something or be entertained? How can you connect their interests with your message?
• Expectations – What do they expect in terms of content and length?
• Current Knowledge – How much explanation do you need to provide? What assumptions can you make?

When you know your audience, you can prepare content that appeals to them specifically. If you pass over this first crucial step you risk delivering a presentation that is content rich and relevance poor.

2. Prepare Your Content

Now that you know who you are presenting to and why they are there, you can determine what to present. Here are some tips for content preparation:

• Don't try to cover everything. As Voltaire said, "The secret of being a bore is to tell all." Great presentations stimulate thoughts, questions, and discussion. Develop your content so that it covers the main points but leaves room for the audience to apply the information to their own circumstances.
• Start off well with a great hook – you only have a few minutes right at the start to fully engage the audience. Don't use this time to present background information. Get your audience charged up and eager to listen. Make the relevance immediately obvious.
• Also, start by telling your audience where you are heading. Don't make them wait for your conclusion, tell them up front what your premise or purpose is. This helps your audience stay focused. They may or may not agree with you at the start, but they will be able to quickly spot all of your supporting arguments.
• Your presentation should have five to seven take-away points. This follows the chunking principle , which you can learn more about here .
• Tell a story, make comparisons, and use lots of examples. Be sure to mix up the type of content to stimulate audience interest.
• Present your ideas logically using supporting evidence as necessary.
• Provide only as much background information as needed.
• Outline actions or next steps that are required.
• Develop a strong close, including a summary. Bring your conclusions back around to audience need and the hook you created. Consider ending with a question designed to stimulate further discussion.

For a similar but a subtly different approach, see our article on the Rhetorical Triangle .

3. Deliver Confidently

There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately.

Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience. There is a fine line, though, between drawing attention to your points, and distracting the audience from what you are saying. Here are some key factors to consider when designing slides:

• Keep slides simple and easy to understand.
• When explaining, start with the overall concept and then move to the details.
• The information on the slide should add value to your presentation or summarize it – it is not meant to be your presentation.
• Ensure that any charts, graphs or tables you include are very simple and easy to read. Use them sparingly.
• Use images (clip art and photos) sparingly and make sure the image means something and isn't just there to fill up space.
• Use pleasant color schemes, high contrast, simple fonts, and bold and italic to add meaning to words.
• Don't use fly-ins, fade-ins or outs or other animations unless absolutely necessary to really emphasize a point. How many times have you been put into a hypnotic state watching words or lines fly into a presentation?

Delivery Style

The way you deliver the content is often what makes or breaks a presentation. Here are some pointers to remember:

• Use gestures for meaning, not for comfort. Try not to talk with your hands or move about carelessly. Everything you do should have purpose i.e. gesture to the visual aid to draw the audience's attention.
• Pause for effect after main points or after you present a visual aid.
• Step out from behind the podium and connect with your audience – make sure you have a remote control device to change slides or cue other types of visuals.
• Talk loudly enough for people at the back to hear, or use a microphone.
• Make eye contact and hold it for three to five seconds. Any less and it looks like you are merely scanning the crowd.
• Be passionate – show your audience that you care about what you are saying.
• Consider putting up a blank or low-content screen between slides – this puts the attention where it should be: on you!
• Change your pace and style from time to time.
• Be natural – don't try to be a comedian if you're not.
• Finish early rather than late.

When you present with confidence and authority, your audience will pay attention and react to you as someone who is worth listening to. Fake it if you need to, by turning your nervousness into creative and enthusiastic energy.

4. Control the Environment

You won't ever eliminate all sources of problems, but through diligent planning and preparation, you can mitigate your risks.

• Practice, practice, practice: The ultimate goal is to deliver your presentation note-free. Short of that, you want to be sure you are comfortable with the material and that nothing comes as a surprise. Consider practicing in front of a video camera and reviewing your delivery. Don't take short-cuts here because it shows! The point is for the presentation to look effortless – when you struggle, the audience focuses on you, and not on what you are saying.
• Keep the lights on: when you darken the room, the screen stands out, not you. And it also encourages sleep, which you want to avoid at all costs!
• Always have back-ups and a backup plan. What if you forget your material? What will you do if the CD won't load? What if the equipment doesn't arrive on time? Plan for as many contingencies as possible.
• Dress appropriately for the situation – find out in advance what the dress code will be.
• Have a policy for answering questions – let your audience know when they can ask questions so you aren't inappropriately interrupted.
• Finish on time, every time. Last impressions are just as important as first ones.

Presenting is not a natural activity and to do it well requires careful thought and lots of practice.

You can choose to be average, or even below average, by simply emulating what most other presenters do. Or, you can take your presentations to the next level and leave your audiences with a powerful message that they remember, while keeping them interested and connected from start to finish.

To do this you need to pay strict attention to your audience analysis, content preparation, delivery style, and the external environment. When you control these for optimum audience relevance, interest, and engagement you are ready to deliver a great presentation.

The final element you must add is lots and lots of practice. Make your next presentation great by planning and preparing well in advance and making it look like it does come naturally to you.

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7.2 Methods of Presentation Delivery

Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald

The Importance of Delivery

Delivery is what you are probably most concerned about when it comes to giving presentations. This section is designed to help you give the best delivery possible and eliminate some of the nervousness you might be feeling. To do that, you should first dismiss the myth that presenting is just reading and talking at the same time. Presentations have more formality than talking. During a presentation, such as an oral report, you should project professionalism. This means meeting the expectations of your situation and audience. Start by being well groomed and wearing clean, appropriate clothes for the situation. Professionalism in speaking also means being prepared to use language correctly and appropriately for the audience and the topic, making eye contact with your audience, projecting confidence, and knowing your topic very well.

Methods of Presentation Delivery

There are four methods of delivery that can help you balance between too much and too little formality and memorization when giving a presentation.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Jocelyn, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been pre-planned, and you are constructing your arguments and points as you speak.

The advantage of this kind of speaking is that it is spontaneous and responsive in a group context. The disadvantage is that the speaker is given little or no time to think of the central theme of their message. As a result, the message may be disorganized and difficult for listeners to follow.

This step-by-step guide may be useful if you are called upon to give an impromptu presentation in public:

• Take a moment to collect your thoughts and plan the main point you want to make. You might write a few keywords on a notepad if you have one near.
• Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future” or “East Coast, Midwest, and West Coast”.
• Thank the person again for the opportunity to speak.
• Stop talking (it is easy to “ramble on” when you do not have something prepared). If in front of an audience, do not keep talking as you move back to your seat.

Impromptu presentations are generally most successful when they are brief and focus on a single point.

For additional advice on impromptu speaking, watch the following 4-minute video from Toastmasters: Impromptu Speaking :

(Direct link to Toastmasters Impromptu Speaking )

Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this exact wording can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. Acceptable uses of a manuscript include

• Highly formal occasions (e.g. a commencement speech)
• Particularly emotional speeches (e.g. a wedding speech, a eulogy)
• Situations in which word-for-word reading is required (e.g. a speech written by someone else; a corporate statement; a political speech)
• Within a larger speech, the reading of a passage from another work (e.g. a poem; a book excerpt).

Manuscript presentations, however, have a significant disadvantage: Your connection with the audience may be affected. Eye contact, so important for establishing credibility and relationship, may be limited by reading, your use of gestures will be limited if you are holding a manuscript, and a handheld manuscript itself might appear as a barrier between you and the audience. In addition, it is difficult to change language or content in response to unpredictable audience reactions. Reading a manuscript is not as easy as one might think. Keeping your place in a manuscript is difficult and most of us will sound monotone.

• Write the speech in a conversational style, and
• Practice your speech so that it flows naturally.

Preparation will make the presentation more engaging and enhance your credibility:

• Select and edit material so that it fits within your time limit;
• Select material that will be meaningful for your particular audience;
• Know the material well so that you can look up at your audience and back at the manuscript without losing your place; and
• Identify keywords for emphasis.

An essential part of preparation is preparing your manuscript. The following suggestions are adapted from the University of Hawai’i Maui Community College Speech Department:

• Use a full 8.5 x 11inch sheet of paper, not notecards.
• Use only one side of the page.
• Include page numbers.
• Use double or triple line spacing.
• Use a minimum of 16 pt. font size.
• Avoid overly long or complex sentences.
• Use bold or highlight the first word of each sentence, as illustrated by the University of Hawai’i.

• Add notations—“slow down,” “pause,” “look up,” underline keywords, etc. as reminders about delivery.
• Highlight words that should be emphasized.
• Add notes about pronunciation.
• Include notations about time, indicating where you should be at each minute marker.

To deliver the speech effectively, make sure you are comfortable with the manuscript delivery style. To engage your audience,

• Practice your presentation.
• Try to avoid reading in a monotone. Just as contrast is important for document design, contrast is important in speaking. Vary your volume, pace, tone, and gestures.
• Make sure that you can be clearly understood. Speak loud enough that the back of the room can hear you, pronounce each word clearly, and try not to read too fast.
• Maintain good eye contact with your audience. Look down to read and up to speak.
• Match gestures to the content of the speech, and avoid distracting hand or foot movements.
• If there is no podium, hold the manuscript at waist height.

Memorized Speaking

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker does not want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer and you will not effectively engage your audience. (Manuscript speaking often suffers the same fate.) Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Memorizing a presentation takes a great deal of time and effort to achieve a natural flow and conversational tone.

Extemporaneous Presentations

The extemporaneous speaking style benefits from the flexibility and naturalness that comes with impromptu speaking as well as the benefits of well-developed content and organization that comes with manuscript or memorized speaking. This presentation delivery style maximizes all of the benefits of the various presentation styles while minimizing their challenges.

Extemporaneous presentations are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes or a slide deck . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses.

To avoid over-reliance on notes or slides, you should have a strong command of your subject matter.  Then select an organizational pattern that works well for your topic. Your notes or slide deck should reflect this organizational pattern. In preparation, create an outline of your speech.

Watch some of the following 10-minute videos of a champion speaker presenting an extemporaneous speech at the 2017 International Extemporaneous Speaking National Champion. :

(Direct link to 2017 International Extemporaneous Speaking National Champion video)

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you do not need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and non-verbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

Adequate preparation cannot be achieved the day before you are scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Extemporaneous presenting is the style used in the great majority of business presentation situations.

7.2 Methods of Presentation Delivery Copyright © 2022 by Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Presentation styles: Explore different ways of presenting

Get your team on prezi – watch this on demand video.

Anete Ezera June 01, 2023

In the realm of public speaking and professional communication, mastering different presentation styles is essential for engaging and captivating your audience. Whether you’re delivering a business pitch, an educational lecture, or a sales presentation, the way you present your content can make a significant impact on conveying your message effectively. This article aims to explore various presentation styles and highlight the versatility of Prezi presentations that can elevate your delivery to new heights. From the classic approach to storytelling and demonstrations, we’ll delve into how Prezi can support and enhance each presentation style.

Why is it important to choose the right presentation style?

Selecting the appropriate types of presentation styles is crucial for effectively delivering your message and engaging your audience. The choice of style can significantly impact the overall effectiveness and success of your presentation. Here are some reasons why it’s important to choose the right style for your presentation.

Audience engagement

Different presentation styles have varying levels of audience engagement. By selecting a style that aligns with your audience’s preferences and expectations, you can enhance their level of engagement and create a more impactful presentation. For example, an interactive style may be ideal for engaging a tech-savvy audience, while a visual style can captivate visually-oriented individuals.

Message clarity 

Each presentation style has its strengths in conveying specific types of information. For instance, a storytelling style is effective for presenting narratives and evoking emotions, while a demonstration style is suitable for showcasing the practical application of a product or process. Choosing the right style ensures that your message is communicated clearly and resonates with your audience.

Retention and memorability

A well-suited presentation style enhances the audience’s ability to remember and retain information. By utilizing visuals, interactive elements, or a freeform approach, you can create a memorable experience that helps your audience internalize and recall key points long after the presentation is over. The right style can make your content more memorable, increasing its impact and effectiveness.

Personal connection

The presentation style you choose can also influence the level of personal connection you establish with your audience. Some styles, such as a freeform or conversational approach, foster a sense of rapport and authenticity. By selecting a style that aligns with your personality and communication style, you can establish a stronger connection with your audience and create a more engaging and relatable experience.

Brand representation

Your presentation style should also align with your brand identity and values. Consistency in style and tone across your presentations helps build brand recognition and reinforces your messaging. Choosing a style that is consistent with your brand image ensures a cohesive and professional representation of your organization or personal brand.

Audience needs and preferences

Understanding your audience’s needs, preferences, and expectations is paramount when choosing a presentation style. By considering factors such as their industry, demographics, and familiarity with presentation formats, you can tailor your style to cater to their specific requirements. This customization enhances their overall experience and increases the likelihood of achieving your presentation goals.

To explore the different presentation styles in a video format, watch our comprehensive video on this topic:

Classic presentation style

The classic style of presentation serves as the foundation for many public speeches and business presentations. It follows a structured and logical approach, with a clear introduction, main points, and conclusion. This style often utilizes bullet points, accompanied by concise explanations. By employing the classic style of presentation, speakers can effectively communicate their ideas, engage their audience, and leave a lasting impact.

Integrating Prezi into the classic style of presentation introduces an interactive dimension, enabling you to craft visually appealing slides that captivate and sustain audience interest. Through Prezi’s dynamic capabilities, such as zooming and panning, you can accentuate essential details and maintain an engaged audience from start to finish. For a classic presentation style, check out the following Prezi presentation templates.

Storytelling presentation style

Storytelling is a powerful technique that can breathe life into your presentations. It goes beyond simply relaying facts and figures. It taps into the power of narrative, engaging the audience’s imagination, emotions, and personal experiences. Through storytelling, you can create a shared experience with your listeners, allowing them to relate to your message on a deeper level. By presenting information in the form of a story, you can captivate attention, maintain interest, and ensure better retention of key points. 

Storytelling also provides a framework for organizing complex information, as it follows a natural progression of beginning, middle, and end. It allows you to introduce characters, conflicts, and resolutions, which help in clarifying concepts and illustrating the practical applications of your ideas. This style invites active participation from the audience, as they become invested in the narrative and eagerly anticipate the outcome. Overall, storytelling is a potent tool that enriches presentations by fostering emotional connections, enhancing understanding, and leaving a lasting impact on your audience.

Prezi offers a range of templates and design options that enable you to create visually stunning storytelling presentations. You can incorporate images, videos, and other multimedia elements to enhance the storytelling experience. With Prezi’s seamless transitions and cinematic effects, you can take your audience on a captivating journey, effectively conveying your message in a memorable way.

Demonstration presentation style

Demonstration presentations are particularly useful when showcasing a product, process, or concept. This style involves actively illustrating how something works or how to perform a task. Furthermore, the demonstration presentation styles cater to different learning styles, accommodating visual, auditory, and kinesthetic learners. Through a combination of visual aids, live examples, and interactive elements, this style ensures a memorable and impactful experience that resonates with the audience long after the presentation is over.

Prezi’s interactive features allow you to embed videos, animations, or step-by-step visual guides to provide a clear demonstration. You can create a path through the presentation that guides the audience through each step, ensuring a smooth and engaging experience. Prezi’s flexible canvas provides ample space to showcase details and highlight important features, making your demonstration impactful and informative.

Interactive presentation style

The interactive presentation styles break away from the traditional one-way flow of information and encourage active participation from the audience. It involves incorporating interactive elements, such as quizzes, polls, and collective exercises, to engage the audience and promote a two-way communication process. By embracing interactive presentation styles, speakers can transform their presentations into dynamic and engaging experiences that foster collaboration, encourage audience involvement, and create a shared learning environment.

With Prezi’s interactive capabilities, presenters can spark discussions, successfully hold people’s attention, and create a collaborative environment that keeps the audience involved and invested in the presentation. For an interactive presentation, discover the Prezi presentation example below.

Visual presentation style

A visual presentation style relies heavily on visually appealing elements to convey information. It emphasizes the use of graphics, images, charts, and infographics to enhance understanding and capture the audience’s attention. 

This style leverages the principle of visual hierarchy, organizing information in a visually logical manner to guide the audience’s attention and comprehension. Visual presentations not only make information more digestible but also enhance retention and recall. The combination of relevant visuals and concise text creates a harmonious blend that aids in understanding and increases the overall impact of the presentation.

Prezi provides a wide array of visually stunning templates, design elements, and multimedia integration options to create visually impactful presentations. Presenters can leverage Prezi’s drag-and-drop editor to easily incorporate eye-catching visuals, ensuring that complex concepts are simplified and memorable. By combining Prezi’s visual capabilities with storytelling techniques, presenters can create visually engaging presentations that resonate with their audience.

Freeform presentation style

The freeform style of presentation offers presenters the flexibility to adapt their content on the go, responding to audience reactions and tailoring the presentation in real-time. It allows for spontaneity, improvisation, and a more conversational tone. 

While it requires confidence, knowledge, and the ability to think on one’s feet, the freeform style allows for a more fluid and natural presentation that can resonate deeply with the audience. It’s a format that encourages active participation, facilitates meaningful discussions, and provides an opportunity for presenters to truly connect and build rapport with their listeners.

Prezi’s open canvas and non-linear structure provide the perfect platform for freeform presentations. Presenters can navigate freely between topics, zoom in on important details, and adjust the flow based on audience engagement. Prezi’s zooming and panning capabilities enable presenters to have a dynamic and fluid presentation, allowing for seamless transitions and a personalized delivery that connects with the audience.

Prezi for different presentation styles

Mastering various presentation styles is crucial for effectively conveying your message and captivating your audience. Prezi serves as an invaluable tool that enhances each presentation style, allowing you to create engaging, visually stunning, and interactive presentations. Whether you choose the interactive, visual, or freeform style, Prezi’s features and versatility enable you to craft memorable presentations that leave a lasting impact. Embrace the power of Prezi as you embark on your journey to deliver exceptional presentations that captivate, inform, and inspire your audience. Elevate your communication skills to new heights of excellence and unlock the true potential of your ideas with Prezi’s transformative capabilities.

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• 4 modes of speech delivery

4 modes of speech delivery | an overview 

Which speech delivery technique is best.

By:  Susan Dugdale  

There are 4 modes (methods) or ways to deliver a speech: to read it from a manuscript word by word, to completely memorize it, as an impromptu, and to give it extemporaneously.

How do you know which mode will be most effective?

The answer depends on how much time you have available, the type of speech you’re giving and, your audience.

Let’s briefly outline each method and their advantages and disadvantages.

What's on this page

An overview of the 4 modes of speech delivery, the pros (advantages) and cons (disadvantages) of each, plus links to examples and further resources.

• extemporaneous

1. Manuscript

One of the most common ways to deliver a speech is to use a manuscript: a word by word document of everything you plan to say from beginning to end. This ensures, when you read it out loud, what you say is exactly what you intend, without deviation.

What is the best way to write a manuscript speech?

As with any type of speech, the best way to start is not with the words but with considering your topic, your audience, how much time you have to speak and the purpose of your speech.

Once you have those clear, then you are ready to begin planning a speech outline: an overview of all the material you want to cover. 

When the outline is completed you’ll use that to write your manuscript.

Click the link for more about the process of preparing a speech outline , with examples. (The page also has a free printable blank speech outline for you to download and use)

And for more about writing a speech, in particular writing oral language, words to be spoken aloud, please see how to write a speech . You’ll find a useful guide covering the principal characteristics of spoken speech. (It is very different from writing an essay!) 

Who regularly delivers a manuscript speech?

Newsreaders, TV personalities, politicians, business leaders and the President! Anybody whose speech is going to be closely scrutinized will use either a manuscript or its electronic equivalent, a teleprompter. These are speeches where the content is significant, perhaps life changing, where facts and figures must be 100% accurate, and where the tone of the language used is important.

What distinguishes a good delivery of a manuscript speech from a poor one, is practice. Some of the greatest public speakers in the world ‘read’ their speeches with so much skill they sound as if they are making up what they’re saying on the spot. The speech comes across as being completely spontaneous and is delivered flawlessly. 

Great public speakers who 'read' their speeches

A famous example is the Prime Minister of the United Kingdom, Sir Winston Churchill. Throughout World War Two (1939-1945) his extraordinary speeches inspired the people he led to persevere in their fight to keep the Nazis out of England in spite of the odds being stacked against them.

To find out more read Winston Churchill's Way With Words - an excellent NPR article, with audio, on how he crafted his speeches. 

And another more recent example is America’s ex-President Barack Obama. 

American Rhetoric has audio and text (pdf) links to his speeches spanning 2002 - 2014. Four are included in a list of 49 of the most important speeches in 21st century America . These are:

• 2004 Democratic National Convention Keynote Address
• Commencement Address at Knox College (2005)
• A More Perfect Union (2008)
• Speech at the 'Together We Thrive: Tucson and America' Memorial (2011)

How to deliver a manuscript speech

Print your speech out single sided. Make sure each page is numbered clearly. Use an easily read font like Arial, black ink, and size the font and space the lines so that the text may be read at a glance.

Use a lectern  adjusted for your height  to put your manuscript on. As you finish reading each page turn it over face down and move it to your left. That will help stop you from getting muddled.

Aim for at least one read through aloud before you deliver it.

The more you can practice the better your delivery will be. 

How to read aloud well

Reading aloud well is a skill. Some people are very good at it, and some are ghastly, largely because they’ve had no practice. (And sadly, many who regularly read their speech scripts don’t realize how bad they are to listen to because nobody has told them. Their presentations have been endured, rather than enjoyed for years!)

If you have to regularly read your speeches here’s how to read a speech effectively: 4 good ways to improve how you read aloud . It will help a great deal!

The pros (advantages) for a manuscript speech

The major advantage of using a script is that it ensures the speaker will deliver the right message, the one that’s been prepared, without errors. This is particularly important when presenting complex subject matter.  

Another is that when there's not enough time to rehearse or prepare thoroughly, reading may be the only real option available. Without the safety of a script you may forget large chunks of information, or misremember important material. The script keeps you on track.

A third reason could be that the mere presence of the script is reassuring for nervous or anxious speakers. Even if they do not actually need it, because they’ve prepared well, the script is calming. If they suddenly blank out, they’ll be alright, as they have the script to refer to.

And a fourth is that you can easily back track, return to a point you made several pages earlier, if you need to.

The cons (disadvantages) of manuscript speeches

The main disadvantages of using a manuscript are:

• being anchored to one place . If you are using a full script you need to remain in front of the lectern, or teleprompter in order to read it. You can not move freely as you deliver your speech.
• lack of eye contact with your audience because you need to keep your eyes on your words. When there is very little or no eye contact between a speaker and their audience, the audience switches off because they feel ignored, shut out.  The ability to look at the audience while using notes or a teleprompter helps your audience to listen better, retain more of what they hear, and feel as if they’ve gained more value from your speech. Click the link for more about the importance of using eye contact [including 5 fun activities to teach students how to use eye contact well]
• Using language that doesn’t flow easily when you say it aloud . There are major differences between writing intended for oral language - something to be spoken aloud, and writing something that is intended to be read, like a newspaper article or an essay. For more please see how to write a speech . You’ll find an infographic on the characteristics of spoken language.   Whenever possible, always read your manuscript aloud before you deliver it. It’s much nicer to find typos, missing words, vital information omissions and other glitches (such as words you are not sure how to pronounce correctly), by yourself rather than in public. Another useful thing to do is to run your manuscript through a grammar checker . It may pick up errors you've overlooked.

2. Memorized speech

A memorized speech is one delivered completely from memory. That means: no notes at all. There is just you: the speaker, the speech you recall, word for word, and your audience.

Why choose to memorize a speech?

There are three likely reasons. 

• You want the illusion of a ‘natural’ conversation between yourself and your audience. The presence of a lectern with your manuscript on it, a teleprompter, or a set of cue cards in your hand makes that impossible.
• You want to be able to ‘play’ freely with your delivery: to be able to move, to gesture, as you see fit rather than be tethered to notes.
• You want to make completely sure the words you have written are faithfully delivered to the audience, without any changes at all. That can be vital in comedy.

What type of speech is enhanced through memorization?

A personal speech, for example one sharing childhood stories, a very carefully scripted humorous speech where you absolutely must get the words in the right order for them to work, or an inspirational one prepared especially to move and motivate a particular audience. All of these can be more effective delivered without notes.

There are also declamation speeches . These are in a special category of their own. They are memorized recitations of known speeches: a task set by teachers to have their pupil's fully experience the power of carefully crafted, well delivered oratorical language.    

What type of speeches are NOT suited to memorization?

• Any presentation or speech covering critical information that people will use to make important, and often life-altering, decisions. For instance, a detailed weather report cannot be inaccurate. The information outlining the state government’s strategy for combating poverty, declining employment rates, and climate change needs to be presented in a way the audience can easily follow and be factually correct. Missing bits out or getting them wrong creates confusion.
• Presentations which include large amounts of data : for example, a roundup of a company’s annual performance figures would be very difficult to accurately memorize, as well as being very difficult for an audience to listen to and retain.   
• Lengthy presentations - speeches running over 10 or more minutes in time.     

How to memorize a speech

If you decide to memorize your entire speech, the very first thing you’ll need is lots of time to practice. This is critical. Do not be tempted to minimize how much is required.

To safely commit it to memory you have to go over and over your speech until you can easily say it out loud without hesitation, deviation or repetition. This can take weeks of regular daily practice, particularly if you’ve not done it before. If you haven’t got that time available to you, opt for an extemporized delivery. (See the notes on extemporaneous speeches below.)

Review your speech outline

Having made the decision to memorize, the next thing you need to do is carefully review your speech outline. 

These are questions you’ll want to consider: 

• Are the major points in the right order? Do you have supporting examples for each of them? Are the transitions between each of the points clear? Is there a memorable conclusion? Does the opening or introduction work as a hook to pull the audience in?
• Does the speech have a clear purpose? Does it meet it? Has it been tailored for its intended audience? 

(Click the link for more about preparing a useful speech outline . You’ll find step by step guidelines, examples, and a free printable blank outline template to use.) 

Repeat your speech out loud, a lot!

Once you are satisfied with your outline, it’s time to begin the process of committing it to memory.

This starts with saying your speech out loud multiple times while using your outline. As you do you’ll be listening for bits you need to change in some way. Perhaps the words you’re using aren’t quite right for your audience. Maybe it doesn’t flow as well as you thought it did and you’ll want to swap pieces around. Or it’s too long and needs pruning. 

It’s a repetitive process: make a change. Try it out. If it’s good, keep it and move on to the next section. Repeat until you’ve worked through the entire speech.

An additional tip is for every significant change you make, make a new document, (eg. myspeech v1, myspeech v2, myspeech v3…) or at least track the changes. That way if you decide you want to revert to an earlier version you can. I’ve got at least 10 versions of some of the speeches I’ve written!

The next step is to begin working without the outline. 

The 'see, walk, and talk' method

The method I use is the same one I use as an actor to learn play lines. 

I call it ‘see, walk and talk’. It's a 3 part approach. Each is essential. 

The seeing part is visualization: seeing the words on the page. Seeing the order they come in, and anything else that distinguishes them from the rest. Is it a heading? Is it a number? Is it highlighted? 

The second part is walking. Walking helps a great deal and is an ancient  technique for  memorizing   now backed by science. *

If it’s fine, I walk outside and as I walk, I talk (the third part), repeating out loud  the section I'm trying to recall over and over until I get it right.

If the weather is bad, then I walk inside, around and around a room, or on a treadmill which works just as well.

*   Schmidt-Kassow M, Zink N, Mock J, et al. Treadmill walking during vocabulary encoding improves verbal long-term memory. Behav Brain Funct. 2014;10:24. Published 2014 Jul 12. doi:10.1186/1744-9081-10-24 ) 

'See, walk, talk' in action

Start with the body of your speech, the main points. Your goal is to remember each one, in their correct order.

There are three steps in this process.

• Look at your outline. If it helps highlight the main points, and number them. Take a mental photograph of it.
• Put the outline behind your back. Walk and say out loud as many of the main points you can in their correct order.
• When you find yourself struggling to recall, stop. Look at your outline. Take another mental photo. Put the outline behind your back, and start over again. Walk and talk. 

Repeat until you can run through the entire sequence of main points, and the transitions between them, without hesitation.

Add the subpoints to the main points

The next step is to add the fine points - the subpoints (additional material) and examples to your main points.

Go back to the first main point. Take a mental snapshot of the subpoints and examples. Note carefully the order they come in, and any specialist vocabulary or phrase you wanted to use.

Now walk and talk. Repeat the sequence until you have it as you want it. Then go back to the beginning and repeat the first main point, its supporting material and then the subsequent main points.

Your next part to memorize is the second main point's supporting material. Once you have that down, you go back to the beginning to run the first main point, its sub points, then the second point and its sub points.  Then you are ready to do the third main point in exactly the same way.

Add the conclusion and the beginning

Once you have completed memorizing the body of your speech, add the conclusion and the beginning.   

The pattern is simple. You add a piece, then go back and repeat it all through from the beginning. Each repetition etches it more deeply into your memory.

Please note : you are not working on delivery as you say it out loud. This is purely routine repetition. There is no need for pausing, emphasis, or changes in volume and pace. Think of it as a vanilla performance - plain.  At this stage the bulk of your energy needs to go into remembering, not expression. 

Sort out and memorize the delivery

Delivery is how you say your speech, not what you say.

Once you have the content (what you are saying) reliably remembered, you are free to work on your vocal delivery: how you are going to say it.

Which parts need to be said more slowly? Which parts need to be highlighted through strategic pausing? What can be spoken quickly? Are there bits that need to be treated as asides? Are there ‘voices’ to take on? Perhaps an angry voice? Or a wheedling, whining voice?

How you say your speech directly affects how your audience receives it. If you deliver it like a monotone robot - one speed, one tone, one pitch, one volume, people’s ears will switch off even if the content is interesting to them. Delivery can make all the difference between listening and not listening.

To be effective, your delivery needs to fit both the content and the audience’s needs.

As with memorizing the content, getting the delivery how you want it requires experimentation and then repetition to ensure you’ve got it safely embedded.

Working with a recorder is useful to actually hear what your voice is doing, rather what you think it’s doing. There’s often a very big difference. You’ll hear if you’re going too quickly, pausing too long, not pausing long enough, mispronouncing words, gabbling, or using the same inflection pattern over and over again.

Find out more about the vocal aspects of speech delivery . 

Use a mirror, a video and a test audience

It’s also useful to either work in front of a mirror or video yourself. That will show you where you need to modify your body language. Do you stand straight? Do you gesture appropriately? 

Rinse, and repeat until you feel happy with what you’re doing. And then practice in front of a select test audience, whom you know will give you honest useful feedback. Incorporate what you want from the suggestions you’re given and practice again. And now you should be ready to deliver your speech!

Pros of memorizing your speech

A memorized speech is generally more engaging. If delivered well it creates the illusion of having a conversation with your audience because you are speaking directly to them and you are able to make eye contact freely, as well as move how, and where you want. This creates a more intimate and personal connection.

Cons of memorizing your speech

There are three major disadvantages to memorizing a speech. The biggest is the risk of forgetting something, especially with a longer speech. This can lead to panic which leads to scrabbling around trying to pick up the threads to start again. That can rapidly become a downward spiral which compromises the whole presentation.

Secondly, using a memorized speech can constrain or limit the ideas you express because everything is prepared in advance. It leaves little room for spontaneity: content adjustments and additions made in response to a particular audience’s needs.

And thirdly, a memorized speech can be incredibly boring if the speaker has not worked on delivery. It has a canned quality, lacking immediacy and vitality. It sounds like a switch got flicked on and out it comes: blah, blah, blah … irrespective of the audience.

3. Impromptu

An impromptu speech is, as its name suggests, a speech made without prior planning, organization or rehearsal.

Although it may be based on a brief outline or written prompt, the speaker will often have little or no opportunity for detailed or extensive preparation.

While making an impromptu speech involves little immediate preparation it require significant amounts of prior practice to give one well.

An effective impromptu speech is structured, (beginning, middle, end), and meets the needs of those listening to it. To give a good one requires versatility and flexibility: the ability to adapt and respond easily and appropriately to the unexpected.

The speaker needs to understand how to quickly choose the best format, how to decide on the main points to cover, how to order them, and how to open and close the speech.

And lastly, impromptu speaking requires confidence, and trust in oneself.  

When should an impromptu speech be delivered?

There are many social or work settings where making an impromptu speech is expected, and if done well, very much appreciated.

At a family get together the person who is asked to say a few words to welcome everyone, or make the toast is giving an impromptu speech. At a meeting to discuss current work issues, a sales manager may be asked to outline areas of challenge without prior warning. The response they give is an impromptu speech.

The ability to summon up succinct, structured remarks is highly valued in all areas of life. 

How do you prepare for an impromptu speech?

The essential preparation for impromptu speaking begins out of the spotlight, long before being asked to speak.

For comprehensive step by step guidelines covering how to gain the necessary skills please see:  strategies and templates to succeed at impromptu speaking .

You’ll find tips to get you started, 7 different structural templates to use, suggestions for keeping any nervousness under control, and links to 100s of impromptu speaking topics to use for practice.

Pros of impromptu speeches

The advantages definitely outweigh any disadvantages. 

Although some people have a natural gift for being able to talk freely and spontaneously, it can be learned. It’s a skill, like riding a bike. (But better!) When you’re beginning you fall off a few times, and graze your knees. If you get back on and keep pedaling eventually you stay upright.

Get better at impromptu speaking and you’ll find it will open many doors, leading to a richer and fuller life.  

Don’t settle for silence when you can learn to speak up for yourself, and others.

If you're reluctant to attempt it and put yourself out there, please read this article:  Speaking in business may be your most important skill .

The cons of impromptu speaking

In some contexts and on some subjects it would be unwise to attempt delivering an impromptu speech.

For instance, when asked for an evaluation of business risks associated with Covid-19, or to comment on possible correlations between socio-economic status and educational achievement in the USA, speaking without consulting a broad cross-section of informed specialists would be ill-advised. 

Each situation needs careful consideration. Are you able to talk knowledgeably on the topic you’ve been given? Are you entitled to talk about it?

If you can not speak on the subject being asked of you, say so politely. You can offer to come back with a full response at a later date. Or you can hand the question on to someone who can answer it. Knowing your limits is very useful for maintaining credibility!

Another possible downside is succumbing to fear. It could be fear of finding yourself with nothing to say, of drying up under pressure, or of muddling material in some way. The only really useful antidote to nervousness/fear is practice. Lots, and lots of it. It does get better! 

4. Extemporaneous speaking

An extemporaneous speech is one where the speaker combines the use of notes or cue cards with improvisation. It’s a mix of carefully scripted and sequenced material and impromptu speaking.  

How do you deliver an extemporaneous speech?

An extemporaneous delivery is naturally flowing and conversational. The points to be made will have been carefully outlined. They will be in the correct order, along with their supporting ideas and examples but the exact wording is made up as you go along.

If you give the same speech to different audiences, the words you use may change because every audience responds differently. The result is a speech that is fresh each time it is delivered, because while you are speaking, you are in the moment, speaking off-the-cuff and from the heart. The text is neither memorized, or being read word for word.

Like the first three modes of delivery, this too needs practice, in order to become good at it. 

You’ll need to practice:

• speaking to time to avoid either going on too long or being too brief
• making effective transitions - finding the bridging words to link one main point to the next, or to link one segment of your speech to the following one. For instance the introduction to the body of the speech,  or the body of the speech to the conclusion.
• openings and conclusions.

For more information here's a very useful 'how to' article from The Dept. of Communication at the University of Pittsburgh on oral discourse and extemporaneous delivery .  

The advantages of extemporaneous speeches

An extemporaneous speech is more spontaneous and therefore natural compared to either a manuscript or memorized speech.  The speaker is free to tailor the presentation to the audience, rather than sticking to a set speech. That could include responding to any questions or objections he receives. 

Disadvantages of extemporaneous speeches

There are three main drawbacks to extemporaneous speaking.

The first is becoming stranded; tongue tied and silent because you don't know how to get from one point on your outline or cue cards to the next.  When that happens, the delivery becomes stilted, a stop-start presentation, which in turn can make the speaker feel anxious, which makes recovering the flow more difficult.

A second drawback is misreading the audience, and delivering the speech using either language, (word choices), or humor they find hard to understand or accept.

As an example, a speech littered with ‘corporate speak’ is not going to win me over. I don’t want to hear about ‘core competencies’, ‘going forwards’ , ‘ducks in a row’ or anything ‘scalable’ at all!

And a third is exceeding the time allowance you’d been given. Because you are fleshing it out from your cue cards or outline as you go along it is easy to lose track of time. The cumulative effect of an additional example or two and further comments, quickly soaks it up, leaving you scrambling to finish properly.  

If you are a first time presenter, probably the safer option is to learn how to read a manuscript speech well and gradually build the skills required to give an extemporaneous speech.

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14.1 Four Methods of Delivery

Learning objectives.

• Differentiate among the four methods of speech delivery.
• Understand when to use each of the four methods of speech delivery.

Maryland GovPics – House of Ruth Luncheon – CC BY 2.0.

The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. Impromptu speeches often occur when someone is asked to “say a few words” or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public.

• Take a moment to collect your thoughts and plan the main point you want to make.
• Thank the person for inviting you to speak.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• Thank the person again for the opportunity to speak.
• Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous Speaking

Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather an indication of their uncertainty about what you mean. If this happens, you can add a short explanation; for example, “sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also (or instead) provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Speaking from a Manuscript

Manuscript speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids.

The advantage to reading from a manuscript is the exact repetition of original words. As we mentioned at the beginning of this chapter, in some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater), the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Speaking from Memory

Memorized speaking is the rote recitation of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid “machine-gun” style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

Key Takeaways

• There are four main kinds of speech delivery: impromptu, extemporaneous, manuscript, and memorized.
• Impromptu speaking involves delivering a message on the spur of the moment, as when someone is asked to “say a few words.”
• Extemporaneous speaking consists of delivering a speech in a conversational fashion using notes. This is the style most speeches call for.
• Manuscript speaking consists of reading a fully scripted speech. It is useful when a message needs to be delivered in precise words.
• Memorized speaking consists of reciting a scripted speech from memory. Memorization allows the speaker to be free of notes.
• Find a short newspaper story. Read it out loud to a classroom partner. Then, using only one notecard, tell the classroom partner in your own words what the story said. Listen to your partner’s observations about the differences in your delivery.
• In a group of four or five students, ask each student to give a one-minute impromptu speech answering the question, “What is the most important personal quality for academic success?”
• Watch the evening news. Observe the differences between news anchors using a TelePrompTer and interviewees who are using no notes of any kind. What differences do you observe?

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Module 5: Delivering Your Speech

Methods of delivery.

There are four basic methods (sometimes called styles) of presenting a speech: manuscript, memorized, extemporaneous, and impromptu. Each has a variety of uses in various forums of communication.

Manuscript Style

“Marketing Mix” by Matthew Hurst. CC-BY-SA .

The word manuscript is the clue to the style. The speech is written and the speaker reads it word for word to the audience. Originally, it was done from the hand-written paper manuscript. Today the manuscript style is common, but the paper is gone. Who reads the speech to the audience? Answer: Newscasters and television personalities. In the old days, the manuscript was hand-lettered on cue cards, which were held next to the camera lens. Then paper scrolls, like printed piano rolls were used, especially in Soap Operas. Today, a special teleprompter (working like a periscope) is attached to the camera so the newscaster is looking at the lens while reading.

Why is the manuscript important and in use? Precision. In the news- reporting industry, every fraction of a second counts because broadcast time is costly. Also, the facts and names must be exact and accurate so there is no room for error. Errors in reporting decrease the credibility of the news organization and the newscaster.

The most regular use of the teleprompter for manuscript delivery is by the U.S. President. In fact, the teleprompter, used by every President since Reagan, is called a “Presidential Teleprompter.” It is made of two pieces of glass, each flanking the podium. They reflect the text from a monitor on the floor like a periscope. The glass on both sides has the same text, and the speaker looks alternately from one glass to the other as though looking at the audience through the glass. The audience cannot see the projected text. The speeches a President gives will often reflect national policy, define international relationships, and the press will scrutinize every syllable. It has to be more than brilliantly accurate; it has to be impeccably phased. Professional writers and policy experts compose the speech; and the President delivers it as though he not only wrote it, but made it up on the spot. That is the skill of a good politician, actor, or speaker. Those who are not skilled using a teleprompter or manuscript will sound stilted and boring.

Try This! Manuscript Delivery

Watch the local or national 6 p.m., 11 p.m. and 6 a.m. newscasts on the same T.V. station. Make notes on which news items repeat and how closely, or exactly, the phrasing is, even if different personalities are presenting the same item.

Memorized Style

The memorized style of speaking is when the manuscript is committed to memory and recited to the audience verbatim (word for word). In the days when elocution was taught, this was a typical approach. A speech was a recitation. The Optimists Club (a national organization) used to have a “Oratory” contest for high school students. Contestants wrote essays on a given theme, to create a speech at a specific time length (e.g.: three minutes). The essay was memorized and the delivery was judged by 1) the quality of the writing, 2) the accuracy with which it was recited; and 3) the precise length of time. Such contests seem archaic by today’s more casual and somewhat less formal standards.

Where is a memorized delivery style still common? Due to copyright laws and licensing contract agreements (other than scripts that are in the public domain), actors on stage are obligated to memorize the script of the play and perform it verbatim exactly as written. It is typical for speakers on high school and university speech and debate teams to memorize their competitive speeches. Corporate conventions often use large LCD monitors on the front of the stage as teleprompters. This allows the speaker to move more freely across the stage while sticking to his or her script. Some monologists (such as the stand-up comics mentioned at the start of the chapter) also use a memorized delivery style. In all cases, they create the impression that the speech is spontaneous. You might consider using the memorized delivery style if your speech is relatively short, or you know you will have to deliver your speech repeatedly such as a tour operator would.

Impromptu Style

Theoretically, an “impromptu” speech is “made up on the spot.” It is unprepared and unrehearsed. Often ceremonial toasts, grace before meals, an acknowledgement, an introduction, offering thanks and so on, fall into this category. While there are some occasions when a speech in those categories is actually prepared (prepare your acceptance for the Academy Award BEFORE you are called!), there are many occasions when there is little or no opportunity to prepare.

Impromptu speeches are generally short and are often given with little or no notice. Notes are rare and the speaker generally looks directly at the audience. It would be presumptuous and arrogant to declare rules for Impromptu Speaking. It is fair to explain that “impromptu” describes a range from absolutely no preparation, to a modest amount of preparation (mostly thought) and rarely incorporates research or the formalities of outlines and citations that more formal speeches would include.

Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot. – D. H. Lawrence

An indelibly memorable example occurred to me when my siblings threw a surprise 10th anniversary party for my Mom (Margaret) and our stepdad (Lidio). It was the third marriage for both of them, and they were in their 60’s. As soon as the yells of “surprise” subsided, Lidio picked up his wine glass and proposed a toast:

“Apr. 3 – Cheers!” by KimManleyOrt. CC-BY-NC-ND .

“I can’t believe this surprise! I don’t know what to say… um, Dino [his brother] when was that Yankee game Dad took us to when we were kids? It was 4th of July, wasn’t it? 1939? And it was like it was yesterday; and today reminds me of that day, when Lou Gehrig came out to the mound. He was slow, but we were all cheering the ‘Pride of the Yankees.’ He wasn’t playing anymore, he was too sick, but he looked around the crowd, and said ‘I’m the luckiest man alive.’ That’s how I feel with you all here today; to celebrate our 10th anniversary. I’m here with you and with Margaret; and I’m the luckiest man alive.”

The speech was short, emotionally charged, wonderfully articulate, and absolutely unprepared. The speech had one central emotionally charged message; simple, in words and phrasing, but complex by bringing an image of great sentimentality to the occasion. He was able to react to the moment, and speak “from the heart.”

In contrast, legendary magician Harry Houdini was often asked to perform for the amusement of his fellow passengers when sailing to Europe. I always associate “impromptu” with the stories of Houdini’s shipboard conjuring. Nothing was further from “impromptu.” The skill of the great magician was in making his illusions seem spontaneous with what appeared to be ordinary items that “happened” to be on hand. Houdini spent endless hours planning and rehearsing. The true illusion was that they “appeared” to be impromptu.

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people. – Jim Rohn

Extemporaneous Style

Sandwiched between the memorized and impromptu delivery styles you find the extemporaneous speech style. For this style, the speech is not completely written out. It is usually delivered with keynotes for reference. Most public speaking courses and books describe extemporaneous speeches as carefully prepared and rehearsed, but delivered using notes of key words and phrases to support the speaker. Phrasing is pre- rehearsed, words are pre-chosen, and the organization is fluid and well constructed. There should be no fumbling for words, no rambling, and length of time should be carefully monitored. The style does offer the speaker flexibility to include references to the immediate surroundings, previous speeches, news of the day, and so on.

The trouble with talking too fast is you may say something you haven’t thought of yet.” – Ann Landers

“Speech Notes” by Jess J. CC-BY-NC-ND .

How you develops the notes and what they look like are up to the individual, but a natural extemporaneous delivery is difficult if you are relying on a manuscript. Under no circumstances should the speaker be spending more than 20% of the speaking time looking at the notes. It would be ideal to practice so you only glance at your notes approximately 5% of the time of the speech.

Those who have limited experience in formal speaking find it helpful to write out the speech as though it were an essay, then read it, edit it, then create speaking notes from the text. This helps with editing and with thinking through the phrases. This process of public speaking was taught decades ago to my contemporaries and me and has fallen out of fashion. But it is a useful way of thoroughly thinking through the speech. If this procedure is used, it is advisable to rehearse the speech with the notes without the essay prior to delivering the speech. But be warned: having the fully written essay at the podium might detract from the delivery.

The extemporaneous style is the method most often recommended (and often required) in today’s public speaking courses, and is generally the best method in other settings as well. While it is not the only method of delivering a speech, it is the most useful for presentations in other courses, in the corporate world and in pursuing future careers.

• Chapter 12 Methods of Delivery. Authored by : Victor Capecce, M.F.A.. Provided by : Millersville University, Millersville, PA. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• marketing mix. Authored by : Matthew Hurst. Located at : https://www.flickr.com/photos/skewgee/3911933434/ . License : CC BY-SA: Attribution-ShareAlike
• Apr. 3 - Cheers!. Authored by : KimManleyOrt. Located at : https://www.flickr.com/photos/kimmanleyort/6897547042/ . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• speech notes. Authored by : Jess J. Located at : https://www.flickr.com/photos/jessicajuriga/3988478147/ . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

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Delivering Your Presentation

Read this chapter on how to deliver your presentation. It presents strategies for presenting more persuasively so you have an impact on your audience.

Methods of Delivery

There are four primary methods  or styles of presenting a speech: manuscript, memorized, extemporaneous, and impromptu. Each has a variety of uses in various forums of communication.

1. Manuscript Style

The word manuscript is the clue to the style. The speech is written, and the speaker reads it word for word to the audience. Originally, it was done from the hand-written paper manuscript. Today the manuscript style is common, but the paper is gone. Who reads the speech to the audience? Answer: Newscasters and television personalities. In the old days, the manuscript was hand-lettered on cue cards, which were held next to the camera lens. The paper scrolls, like printed piano rolls, were used, especially in Soap Operas. Today, a special teleprompter (working like a periscope) is attached to the camera so the newscaster looks at the lens while reading.

Why is the manuscript important and in use? Precision. In the news-reporting industry, every fraction of q second counts because broadcast time is costly. Also, the facts and names must be exact and accurate, so there is no room for error. Errors in reporting decrease the credibility of the news organization and the newscaster.

The most regular use of the teleprompter for manuscript delivery is by the U.S. President. The teleprompter, used by every President since Reagan, is called a "Presidential Teleprompter." It is made of two pieces of glass, each flanking the podium. They reflect the text from a monitor on the floor like a periscope. The glass on both sides has the same text, and the speaker looks alternately from one glass to another as though looking at the audience through the glass. The audience cannot see the projected text.

The speeches a President gives will often reflect national policy, define international relationships, and the press will scrutinize every syllable. It has to be more than brilliantly accurate; it has to be impeccably phased. Professional writers and policy experts compose the speech, and the President delivers it as though he not only wrote it but made it up on the spot. That is the skill of a good politician, actor, or speaker. Those not skilled in using a teleprompter or manuscript will sound stilted and boring.

Try This! Manuscript Delivery

Watch the local or national 6 p.m., 11 p.m., and 6 a.m. newscasts on the same T.V. station. Make notes on which news items repeat and how closely, or precisely, the phrasing is, even if different personalities are presenting the same item.

2. Memorized Style

The memorized speaking style  is when the manuscript is committed to memory and recited to the audience verbatim (word for word). In the days when elocution was taught, this was a typical approach. A speech was a recitation. The Optimists Club (a national organization) used to have an "Oratory" contest for high school students. Contestants wrote essays on a given theme to create a speech at a specific length (e.g., three minutes).

The essay was memorized, and the delivery was judged by 1. the quality of the writing, 2. the accuracy with which it was recited, and 3. the precise length of time. These contests seem archaic by today's more casual and somewhat less formal standards.

Where is a memorized delivery style still common? Due to copyright laws and licensing contract agreements (other than scripts in the public domain), actors on stage must memorize the script of the play and perform it verbatim exactly as written. It is typical for speakers on high school and university speech and debate teams to memorize their competitive speeches.

Corporate conventions often use large LCD monitors on the front of the stage as teleprompters. This allows the speaker to move more freely across the stage while sticking to his or her script. Some monologists (such as the stand-up comics mentioned at the start of the chapter) also use a memorized delivery style. In all cases, they create the impression that the speech is spontaneous. You might consider using the memorized delivery style if your speech is relatively short or you know you will have to deliver your speech repeatedly, such as a tour operator would.

3. Impromptu Style

Theoretically, an "impromptu" speech is "made up on the spot." It is unprepared and unrehearsed. Often ceremonial toasts, grace before meals, an acknowledgment, an introduction, offering thanks, and so on fall into this category. While there are some occasions when a speech in those categories is prepared (prepare your acceptance for the Academy Award BEFORE you are called!), there are many occasions when there is little or no opportunity to prepare.

Impromptu speeches are generally short and are often given with little or no notice. Notes are rare, and the speaker generally looks directly at the audience. It would be presumptuous and arrogant to declare rules for Impromptu Speaking. It is fair to explain that "impromptu" describes a range from absolutely no preparation to a modest amount of preparation (mostly thought). It rarely incorporates research or the formalities of outlines and citations that more formal speeches would include.

Be still when you have nothing to say; when genuine passion moves you, say what you have got to say, and say it hot.  — D. H. Lawrence

An indelibly memorable example occurred when my siblings threw a surprise 10th-anniversary party for my Mom (Margaret) and our stepdad (Lidio). It was the third marriage for both of them, and they were in their 60s. As soon as the yells of "surprise" subsided, Lidio picked up his wine glass and proposed a toast:

"I can't believe this surprise! I don't know what to say… um, Dino [his brother], when was that Yankee game Dad took us to when we were kids? It was 4th of July, wasn't it? 1939? It was like yesterday; today reminds me of when Lou Gehrig came out to the mound. He was slow, but we were all cheering the ‘Pride of the Yankees.' He wasn't playing anymore, he was too sick, but he looked around the crowd and said, ‘I'm the luckiest man alive.' That's how I feel with you all here today; to celebrate our 10th anniversary. I'm here with you and Margaret, the luckiest man alive."

The speech was short, emotionally charged, wonderfully articulate, and unprepared. The speech had one central emotionally charged message, simple in words and phrasing but complex, bringing an image of great sentimentality to the occasion. He could react to the moment and speak "from the heart."

In contrast, legendary magician Harry Houdini was often asked to perform for the amusement of his fellow passengers when sailing to Europe. I always associate impromptu with the stories of Houdini's shipboard conjuring. Nothing was further from impromptu. The skill of the great magician was in making his illusions seem spontaneous with what appeared to be ordinary items that "happened" to be on hand. Houdini spent endless hours planning and rehearsing. The true illusion was that they "appeared" to be impromptu.

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.  — Jim Rohn

4. Extemporaneous Style

Sandwiched between the memorized and impromptu delivery styles, you find the extemporaneous speech style. In this style, the speech is not entirely written out. It is usually delivered with keynotes for reference. Most public speaking courses and books describe extemporaneous speeches as carefully prepared and rehearsed but delivered using notes of keywords and phrases to support the speaker.

Phrasing is pre-rehearsed, words are pre-chosen, and the organization is fluid and well-constructed. There should be no fumbling for words, no rambling, and the length of time should be carefully monitored. The style does offer the speaker flexibility to include references to the immediate surroundings, previous speeches, news of the day, and so on.

The trouble with talking too fast is you may say something you have not thought of yet.  — Ann Landers

How you develop the notes and what they look like are up to the individual, but a natural extemporaneous delivery is difficult if you rely on a manuscript. Under no circumstances should the speaker be spending more than 20 percent of the speaking time looking at the notes. It would be ideal to practice so you only glance at your notes approximately 5 percent of the speech time.

Those who have limited experience in formal speaking find it helpful to write out the speech as though it were an essay, then read it, edit it, then create speaking notes from the text. This helps with editing and thinking through the phrases. This public speaking process was taught decades ago to my contemporaries and me and has fallen out of fashion. But it is a valuable way of thoroughly thinking through the speech. If this procedure is used, it is advisable to rehearse the speech with notes without the essay before delivering the speech. But be warned: having the fully written essay at the podium might detract from the delivery.

The extemporaneous style is the method most often recommended (and often required) in today's public speaking courses and is generally the best method in other settings as well. While it is not the only method of delivering a speech, it is the most useful for presentations in other courses, in the corporate world and in pursuing future careers.

What’s Your Presentation Delivery Style?

August 7, 2014 / Blog, Lessons, Presentation Science, Rick Enrico Blog examples, presentation delivery, presentation styles

No two presenters are alike. Presentations are a form of expression, similar to talking, writing, or dressing. It’s an avenue to show off your personality. Ever wondered why you still feel awkward even after all the presentation delivery tips you’ve read? It’s probably because you haven’t found the delivery style that suits your personality.

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Most people think that public speaking is a natural-born talent. It’s true that some people are more inclined to it than others. Some people have personalities that make them more outgoing, or a better storyteller. But really, it’s all a matter of finding a presentation delivery style that suits your unique traits. You want to sound like a president giving an inaugural address, but your personality is actually a bit more laid back and humorous.

To help, we identified four different presentation delivery styles. Take some time to figure out where you fall. Maybe you fit right into one category, or you could be a combination of some of these types.

The Campfire Chat

This presentation delivery style can turn a keynote address to an intimate affair between friends. People who employ the Campfire Chat  can create an atmosphere that makes the audience comfortable, attentive, and entertained. Their secret lies in making their presentation relatable with anecdotes, analogies, and metaphors.

Examples: Shonda Rhimes in her Dartmouth commencement speech Seth Godin in “ How to get your ideas to spread ”

This presentation delivery style is for you if:

• You enjoy sharing stories, no matter how random they seem
• You find interest in almost anything, even the most mundane things

The Rally Cry

The Rally Cry is a presentation delivery style that balances both inspiration and persuasion. People with this style can convince the audience to examine their perspectives about a specific topic. They can successfully lead others to take action. The key to this delivery style is to be completely confident in your presentation and the ideas behind it.

Examples: Martin Luther King, Jr. in his historical speech, “ I Have a Dream ” Susan Cain’s “ The power of introverts ”

• You’re passionate and driven about turning your vision into reality
• You’re not afraid to share how you feel or speak your mind

The Eye-opening Lecture

This presentation delivery style allows the audience to digest new information, no matter how complex. The presentations can be dense with data, but the audience never loses sight of the integral message behind it. The secret weapon of L ecture presenters is their ability to illustrate complicated concepts through visuals and props.

Examples: Al Gore in the presentations that inspired the film An Inconvenient Truth Bill Gates in “ Innovating to zero ” and “ Mosquitos, malaria and education ”

• You’ve always been the de facto leader in group settings
• You enjoy learning new information and pouring over its details

The Main Act

The Main Act is a delivery style that turns a presentation into a full experience. It’s playful and fun, but not without a specific goal. Presenters employing this style make use of visuals, stories, and perfectly-timed jokes to drive home their point.

Examples: Steve Jobs’ product launches and keynotes Sir Ken Robinson in “ How schools kill creativity ”

• You’re innovative and always excited about big ideas
• You’re humorous and can easily improvise

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How to Deliver Effective Presentations

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Maureen Taylor . Maureen Taylor is the CEO and Founder of SNP Communications, a leadership communications company based in the San Francisco Bay Area. She has been helping leaders, founders, and innovators in all sectors hone their messaging and delivery for almost 30 years, and has worked with leaders and teams at Google, Facebook, Airbnb, SAP, Salesforce, and Spotify. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 580,505 times.

Delivering presentations is an everyday art form that anyone can master. To capture your audience's attention, present your information with ease and confidence. Act as if you are in a conversation with your audience, and they will pay attention to you. To get this level of fluency, write an engaging narrative, use more visuals than text in your slides, and practice, practice, practice.

Rehearsing Your Presentation

• Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
• In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
• Get them to tell you what their takeaway was. If they can summarize your message accurately, that's a good sign.

• Ask them to be your coach.
• Give them your presentation once or twice and let them ask you questions and give feedback.
• Ask them to point out moments that are dull or confusing.

• Write down what you're afraid of. What exactly worries you when you give a speech? Looking foolish? Being asked a hard question? Write down your exact fears, and then consider them each individually.
• Think about what you will do in each situation. For instance, if your fear is, "I'll forget what I'm saying," you can prepare a plan like, "If I forget what I'm saying, I'll pause, scan my notes, and find the next important point I need to make."
• Catch your negative thoughts, and calm them. If you think, "I'm going to get nervous and sweaty," replace it with, "I have important information to deliver and everyone is going to pay attention to that."

• Give yourself extra time if you plan to take questions, or if you anticipate lots of digressions.

• This doesn't mean sticking to a strict script every time. Instead, when you rehearse, improvise freely. Deliver your main points, but include quips and anecdotes that occur to you as you go. You'll remember the best ones when you actually deliver the presentation.

Delivering Your Presentation with Confidence

• Remind yourself that your audience likely can't see your nerves.
• Take a deep breath and exhale before you go on stage.

• If there are too many people to really see faces, just look boldly into the crowd.

• Move your hands as you speak. Don't wave them, as this will make you look nervous. Instead, try calmly gesturing with your palm out when you make a point. If you describe a shape, draw it in the air with your hands.

Crafting a Compelling Presentation

• Have a clear through line that runs through all parts of your presentation, leading to your main point.
• Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state.
• Include moments of reflection in which you share how you felt or feel.

• As always with humor in a work setting, remember that humor varies widely between cultures. Avoid making any jokes that make fun of anybody's sex, gender, race, class, or ability. Remember to "punch up"—if your jokes take someone on, take on someone with more power than you, rather than less.
• If you get nervous, try starting your presentation with a simple joke or a funny story. It will put you and your audience at ease.

• Ask the crowd to consider something or imagine something, and hold a moment of quiet while they do.
• Interactive moments make great pivots from one section of your talk to another.

• Will these be experts, or newcomers to your ideas? If they're experts, you'll need to present them with specific, technical, and new ideas. If they're newcomers, plan to introduce them more generally to your topic, and avoid technical terms.
• Will audience members be on your side from the start, or will they need persuading?
• Will you have a large, faceless crowd, or a small group? If you're working with a small group, you can include them in parts of your presentation through questions, personal digressions, and conversations.

How Should You End a Presentation?

Expert Q&A

You Might Also Like

• ↑ http://firstround.com/review/This-Advice-From-IDEOs-Nicole-Kahn-Will-Transform-the-Way-You-Give-Presentations/
• ↑ https://www.student.unsw.edu.au/rehearse-your-presentation
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-anxiety
• ↑ https://www.student.unsw.edu.au/speaking-audience
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/gestures-and-body-language

About This Article

If you're worried about delivering an effective presentation, go over your notes again and make sure your presentation is telling a story with a distinct beginning, middle, and end. This type of structure will make it easier for people to follow along, and when you finish your presentation, they'll be more likely to remember what it was about! If you're still unsure, try practicing in front of other people before the big day. By rehearsing your presentation in advance, you'll not only feel more comfortable when you present it in front of an audience, but you can also get helpful feedback from your peers to make your presentation even better. Alternatively, if you're feeling a little nervous, identify what exactly you're afraid of happening during your presentation, and then come up with a plan for each scenario so you're less stressed about it. For example, if you're worried about forgetting what to say next, you could make a list of all the important points you need to make and have it with you during your presentation. For tips from our Communications co-author, like how to appear confident during a presentation, keep reading! Did this summary help you? Yes No

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12.2 Methods of Presentation Delivery

The importance of delivery.

Delivery is what you are probably most concerned about when it comes to giving presentations. This chapter is designed to help you give the best delivery possible and eliminate some of the nervousness you might be feeling. To do that, you should first dismiss the myth that public speaking is just reading and talking at the same time. Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t necessarily mean you must wear a suit or “dress up”, but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for flexibility, meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any non-verbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

Methods of Presentation Delivery

There are four methods of delivery that can help you balance between too much and too little formality when giving a presentation.

Impromptu Speaking

Impromptu speaking is the presentation of a short message without advance preparation. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m an account manager.” Another example of impromptu presenting occurs when you answer a question such as, “What did you think of the report?” Your response has not been preplanned, and you are constructing your arguments and points as you speak. Even worse, you might find yourself going into a meeting and your boss says, “I want you to talk about the last stage of the project. . . “ and you had no warning.

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu presentation in public:

• Take a moment to collect your thoughts and plan the main point you want to make.
• Thank the person for inviting you to speak. Avoid making comments about being unprepared, called upon at the last moment, on the spot, or feeling uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• If you can use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Timeline structures are also effective, such as “past, present, and future or East Coast, Midwest, and West Coast”.
• Thank the person again for the opportunity to speak.
• Stop talking (it is easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat.

Impromptu presentations:  the presentation of a short message without advance preparation . Impromptu presentations are generally most successful when they are brief and focus on a single point.

For additional advice on impromptu speaking, watch the following 4 minute video from Toastmasters: Impromptu Speaking

https://www.youtube.com/watch?v=GefKPy5YYHI[/embed ]

Manuscript Presentations

Manuscript presentations  are the word-for-word iteration of a written message . In a manuscript presentation, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact.

A manuscript presentation may be appropriate at a more formal affair (like a report to shareholders), when your presentation must be said exactly as written in order to convey the proper emotion or decorum the situation deserves.

However, there are costs involved in manuscript presentations. First, it’s typically an uninteresting way to present. Unless the presenter has rehearsed the reading as a complete performance animated with vocal expression and gestures, the presentation tends to be dull. Keeping one’s eyes glued to the script prevents eye contact with the audience. For this kind of “straight” manuscript presentation to hold audience attention, the audience must be already interested in the message and presenter before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, commonly called a teleprompter, especially when appearing on television, where eye contact with the camera is crucial. With practice, a presenter can achieve a conversational tone and give the impression of speaking extemporaneously and maintaining eye contact while using an autocue device. However, success in this medium depends on two factors: (1) the presenter is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the presentation is written in a style that sounds conversational and in spoken rather than written, edited English.

Extemporaneous Presentations

Extemporaneous presentations  are carefully planned and rehearsed presentations, delivered in a conversational manner using brief notes . By using notes rather than a full manuscript, the extemporaneous presenter can establish and maintain eye contact with the audience and assess how well they are understanding the presentation as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

Watch the following 10 minute video of a champion speaker presenting his extemporaneous speech: 2017 International Extemporaneous Speaking National Champion — Connor Rothschild Speech

https://www.youtube.com/watch?v=lzoUu1fDmWE[/embed ]

Presenting extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well  enough that you don’t need to read it. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. It also allows flexibility; you are working from the strong foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so.

The disadvantage of extemporaneous presentations is that it in some cases it does not allow for the verbal and the nonverbal preparation that are almost always required for a good speech.

Adequate preparation cannot be achieved the day before you’re scheduled to present, so be aware that if you want to present a credibly delivered speech, you will need to practice many times. Because extemporaneous presenting is the style used in the great majority of business presentation situations, most of the information in the subsequent sections of this chapter is targeted toward this kind of speaking.

Memorized Speaking

Memorized speakin g is the recitation of a written message that the speaker has committed to memory. Actors , of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs.

First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Obviously, memorizing a typical seven-minute presentation takes a great deal of time and effort, and if you aren’t used to memorizing, it is very difficult to pull off. Realistically, you probably will not have the time necessary to give a completely memorized speech. However, if you practice adequately, your approach will still feel like you are being extemporaneous.

12.2 Methods of Presentation Delivery Copyright © 2019 by Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; and Andrew Stracuzzi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Presentation Styles

Presentation styles and how they differ from presentation types – identify your strengths as a presenter to impress your audience.

Are We Talking about Presentation Types?

when you say Presentation Styles, are you talking about Presentation Types? Actually, no. Often, many people confuse “ presentation styles ” and “ presentation types .” Presentation Styles are the public speaking techniques that an individual uses when he or she delivers a speech. Most presenters will develop a style that works for that presenter and stick to it. A presentation type is the purpose of the talk. For instance, some presentations are designed to inform the audience about new material. Others are designed to persuade. Still others are created to entertain. You will often see presentation types labeled in a public speaking class with names like, “Presentation to Inform” or “Persuasive Speech”. So, the type is outcome or purpose of the speech. The Style is the way that the speaker delivers the material. Two different speaker will often be able to deliver the same, exact type of speech with two separate and distinctive styles.

How Do I know My Particular Presentations Style?

When I first began training to be a professional speaker, I decided to join a Toastmaster Club to get more practice. I went to this club for the better part of a year, before I quit in frustration. Since I already had quite a bit of presentation training by that point, I already had a good idea of many of my strengths and weakness as a presenter. The first time that I gave a formal speech in the club, I got good positive feedback. I felt pretty good about myself. However, as I began progressing through the prepared speeches, some of the feedback began to get a little odd. I just assumed that this was because the Grammarian changed each week, and some were better than others at coaching. I didn’t realize until much later what my real resistance was, though.

It turns out that each of these coaches were providing me feedback based on what worked for THEM when they presented. Since each of these people had a different style than mine, some of the feedback was accurate, but a lot of the feedback really fell flat. I noticed the same thing as I took more and more presentation classes. Many of the instructors in these classes were just trying to get their students to do exactly what they did. In fact, if you ask most people who go through a presentation skills class, they will say, “It didn’t really work for me.”

Oddly enough, after I had been a speaking coach for a couple of years, one of my students invited me to his Toastmaster Club. It was a totally different experience. The presenters there were just like me. They had a blunt and frank delivery mixed with humor. I felt right at home. They were using my style.

By the way, I’m not telling you to keep interviewing coaches or keep visiting different clubs until you find a style that suits you. Just the opposite actually. If you do this, you will likely stunt your growth as a presenter. In retrospect, even though I was more uncomfortable at the first club, I would have grown more there if I had stuck with it.

The Solution was Discovered by Hippocrates about 2300 Years Ago.

When I first began training instructors to teach public speaking classes, I realized that I needed a way for these less experienced coaches to identify true strengths and weaknesses of each presenter that they were coaching. Early on, I bought some of these personality temperament tests and had class members complete them. For the most part, that worked pretty well. However, from time to time, the tests would be unbelievably inaccurate. It was odd. Sometimes they work. Sometimes they didn’t. So, I spent months researching, and I eventually traced the theory back to the source. I just read what Hippocrates wrote. When I did, it was SO SIMPLE! Anyone could understand it. Anyone could use it. So, I made it a part of the Fearless Presentations ® class .

This simple understanding is one of the things that makes the Fearless Presentations ® coaches so much better than other speaking coaches.

The Answers to Two Simple Questions will Determine Your Presentation Styles

• Are your INDIRECT or DIRECT?

Indirect people tend to be more cautious. They would rather do things right the first time than redo the action. Direct people tend to be faster to take action. They want to capitalize on opportunities. They realize that they may make a mistake but see mistakes as part of the learning process. Indirect people are often described as being thorough or detailed. Direct people are often described as being energetic.

• Are you EMOTIONAL (People Oriented) or LOGICAL?

Don’t let the word Emotional confuse you. By emotional, we just mean more people oriented. They are more in tune with other people and sensitive to the wants and needs of others. Logical people tend to be more “nuts and bolts” or “black and white” kind of people. They look at data to make decisions. These presenters want facts and proof.

So, the Direct/Logical presentation will deliver just enough facts to prove his or her point, and then move on. They are concise and decisive. The Indirect/Logical is thorough and analytical. For them, a few facts are good and too many facts is just enough. The Direct/Emotional presenter wants things to be upbeat and entertaining. For them, the fewer facts, the better. The Indirect/Emotional presenter will want to please the audience with a few details. They are often the most in-tune with what the audience wants but tend to be more nervous about their performance.

The Four Main Presentation Styles

In this article, I’m just going to give a summary of the four different presentation styles. However, each summary will have a link to more details about each group can maximize strengths and minimize weaknesses. So, once you know your style, click the appropriate link to find out more details about how to become a better speaker.

The Authoritative Style (Direct/Logical)

The Energetic Style (Direct/Emotional)

The Analytical Style (Indirect/Logical)

The Empathetic Style (Indirect/Emotional)

Maximizing Your Strengths While Minimizing Weaknesses.

No single presentation style is going to be perfect for every presentation. However, some presentation styles fit better for some presentations. For instance, an Empathetic Style presenter will do much better delivering a Eulogy than an Authoritative Style. The Energetic presenter will often give a better motivational keynote than the Analytical Style presenter. With all that being said, though, just because your delivery is of a certain style, doesn’t mean that you can’t be a fantastic presenter when you deliver different TYPES of presentations.

The key to making a great impression on your audience is to maximize your natural strengths and minimize your natural weaknesses . An easy way to do this is to look at the strengths of other presentation styles and adopt some of those things to include in your own style. For instance, if you are an Analytical or Empathetic speaker, purposefully speak a little faster to add some energy into your delivery. If you are an Authoritative or Energetic Style of presenter, spend more time researching or preparing your speech. (Don’t just fly by the seat of your pants like you normally do.) If you are an Authoritative or Analytical presenter, interact with your audience a little more. Make your presentations a two-way conversation versus a one-way.

That is one of the main reasons why the Fearless Presentations ® class is so successful. Our instructors aren’t going to try to force each class member into a presenter mold based on their own strengths. The instructor, instead, will identify those natural strengths that each presenter has. Then, the instructor will help nurture those strengths. Finally, the coach will add in a few strengths from other presentation styles so that the speaker is more relatable. This process works 100% of the time.

To look for a Fearless Presentations ® class in your area , click here.

Podcasts , presentation skills | presentation styles

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10 strategies for delivering a great presentation.

• Justin Roesch, MD; 
• Patrick A. Rendon, MD

It’s noon on Tuesday, and James, a new PGY-2 resident, begins his presentation on COPD. After five minutes, you notice half of the residents playing Words with Friends, the “ortho-bound” medical student talking with a buddy in the back, and the attendings looking on with innate skepticism.

Dr. Patrick A. Rendon

Your talk on atrial fibrillation is next month, and just watching James brings on palpitations of your own. So what do you do?

Introduction

Public speaking is a near certainty for most of us regardless of training stage. A well-executed presentation establishes the clinician as an institutional authority, adroitly educating anyone around you.

Dr. Justin Roesch

So how can you deliver that killer update on atrial fibrillation? Here, we provide you with 10 tips for preparing and delivering a great presentation.

Preparation

1. Consider the audience and what they already know. No matter how interesting we think we are, if we don’t present with the audience’s needs in mind, we might as well be talking to an empty room. Consider what the audience may or may not know about the topic; this allows you to decide whether to give a comprehensive didactic on atrial fibrillation for trainees or an anticoagulation update for cardiologists. Great presenters survey their audience early on with a question such as, “How many of you here know the results of the AFFIRM trial?” This allows you to make small alterations to meet the needs of your audience.

2. Visualize the stage and setting. Understanding the stage helps you anticipate and address barriers to learning. Imagine for a moment the difference in these two scenarios: a discussion of hyponatremia with a group of medical students at 4 p.m. in a dark room versus a discussion on principles of atrial fibrillation management at 11 a.m. in an auditorium. Both require interaction, although an auditorium-based presentation requires testing your audio-visual equipment in advance.

3. Determine your objectives. To determine your objectives, begin with the end in mind. If you were to visualize your audience members at the end of the talk, what would they know (knowledge), be able to do (behavior), or have a new outlook on (attitude)? The objectives will determine the content you deliver and the activities for learning. For a one-hour presentation, identifying three to five objectives is a good rule of thumb.

4. Build your presentation. Whether using PowerPoint, Prezi, or a white board, “build” the presentation from the objectives. Table 1 outlines one example format; Figure 1 outlines some best practices of PowerPoint.

Humans evolved to interpret visual imagery, not read text, so try to use pictures instead of bullet points. Consider first building slides with text and then using an internet search engine to convert words to pictures. For example, “atrial rate 200 bpm” is better displayed with an actual ECG.

5. Practice. Practicing helps you become more comfortable with the content itself as well as how to present that content. If you can, practice with a colleague and receive feedback to sharpen your material. No time to spare? Practice the introduction and any major point that you want to get across. Audiences decide within the first five minutes whether your talk is worth listening to before pulling out their cellphones to open up Facebook.

1. Confront nervousness. Many of us become nervous when speaking in front of an audience. To address this, it’s perfectly reasonable to rehearse a presentation at home or in a quiet call room ahead of time. If you feel extremely nervous, breathe deeply for five- to 10-second intervals. During the presentation itself, find friendly or familiar faces in the audience and look them in the eyes as you speak. This eases nerves and improves your technique.

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Four Methods for Delivering Oral Presentations

How to Establish Credibility in an Informative Speech

You never know when you might be asked to give a speech or presentation. Whether job or school related you will probably have to give a presentation. What about a toast at a wedding? Or even a roast! The important thing to remember is that it's a matter of when, not if, therefore, there are a few things to learn that will help in your delivery. You should always have a clear understanding of your audience and your purpose. Also, knowing the types of delivery and which to use when can add to your success.

The manuscript method is a form of speech delivery that involves speaking from text. With this method, a speaker will write out her speech word for word and practice how she will deliver the speech. A disadvantage of this method is a person may sound too practiced or stiff. To avoid sounding rehearsed, use eye contact, facial expressions and vocal variety to engage the audience. Use frequent glances at highlighted key points instead of reading the speech word for word.

Memorization

The memorization method is a form of speech delivery that involves fully memorizing a speech, from start to finish, before delivering it. This method of delivery allows a speaker to move around the stage or platform and maintain eye contact with the audience without relying on a script or notes. For speakers who deliver their speeches by memorization, add inflection to the voice and keep notes nearby to avoid forgetting an important key point.

The impromptu speech is spur-of-the-moment, with little to no time to prepare for this type of speech. For this method, you may be asked to give a few remarks, or share your thoughts with the group. The important thing to remember with this type of speaking is to know your main point, limit your thoughts to two to three ideas, and wrap it up with a conclusion. If you can think well enough on your feet, your conclusion will connect to your opening remarks or main idea. Impromptu speeches are best kept brief.

Extemporaneous

The extemporaneous method is ideal for most speaking situations. While it requires a great deal of preparation, it allows for great flexibility for the speaker, often delivering a much more engaging speech. For this method, a speaker will organize a speech with notes or an outline, and practice the delivery, but not word-for-word. A speaker may highlight key points in the speech and memorize a few portions of the speech, but will also speak in a more conversational tone. The extemporaneous method of delivery gives a speaker the flexibility to deliver a speech in a natural manner while maintaining eye contact and engaging an audience.

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Google Slides vs. Prezi

Aayush Jain

Google Slides and Prezi provide distinct approaches to presentation design and delivery. Google Slides emphasizes simplicity and collaboration, offering a straightforward platform that's easy to use and accessible from any device with an internet connection. Prezi, on the other hand, stands out with its dynamic, non-linear presentation style that creates a more visually engaging experience by zooming in and out of a virtual canvas. This comparison aims to help users decide which tool better aligns with their needs for creating memorable presentations.

Comparison Table

Whether you prefer the collaborative simplicity of Google Slides or the engaging, dynamic presentation style of Prezi, each platform offers unique benefits to enhance your presentations. For those looking to further refine their presentation skills or require custom solutions that draw on the strengths of both tools, INK PPT is here to assist. Our expertise can help you craft presentations that not only look professional but also make a lasting impact on your audience. Contact INK PPT today to learn how we can help you create truly compelling presentations.

Discover how we can create magic in your communication

Best Presentation Design Agencies in India [ 2024 ]

TL;DRIn 2024, the landscape of presentation design agencies in India is as vibrant and dynamic as ever. With thousands of firms and talented freelancers contributing to a thriving creative sector, businesses have an impressive array of options for their design needs. However, this abundance can make the selection process

Creating Your Talk Track Toolkit

Essential Tools for Every Speaker Introduction: Unveiling the Arsenal for Effective Communication For anyone stepping into the realm of public speaking or sales presentations, possessing the right tools can transform a basic talk into a compelling narrative. This essential toolkit not only enhances the speaker's confidence but also

Case Studies: Successful Talk Tracks in Action

Analyzing High-Impact Talk Tracks Introduction: Overview of High-Impact Talk Tracks Talk tracks are meticulously crafted scripts used by professionals across various industries to convey key messages compellingly and influentially. In the realm of communication, high-impact talk tracks are those that not only engage the audience but also drive them towards

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From planning to performance: eight steps for inclusive presentation delivery.

Table of Contents

A diverse professional environment needs presentations that everyone can appreciate and learn from. Our piece outlines eight practical strategies to make presentations more inclusive.

This tutorial from Presentation Experts, a presentation design agency , will help you create exciting presentations for all attendees, regardless of their background, talents, or learning styles. These inclusive behaviors will enhance your communication skills and foster a courteous, inclusive environment.

Key Takeaways

• Use inclusive language that everyone can understand. Avoid jargon, slang, idioms, and complex words.
• Speak slowly and clearly. Pause between ideas to let the audience process what you're saying.
• Provide written materials like slides and handouts. Use large, readable fonts and high color contrast.
• Caption videos and provide transcripts for audio content to make them accessible to people with hearing difficulties.
• Describe key visual elements out loud for those with visual impairments.
• Ensure your presentation venue is physically accessible to all, including people with mobility limitations.
• Offer content in multiple formats when possible, such as text, audio, and video.
• Be open to questions and feedback. Provide multiple ways for the audience to participate and engage.

Know Your Audience.

To deliver an inclusive presentation, first understand your audience. This necessitates researching your audience's age, culture, occupation, and impairments. Understanding these aspects allows you to tailor your presentation to their requirements and experiences.

Audience Demographic Research

Begin with audience demographics. This can be accomplished through pre-event questionnaires, registration information, or casual contacts. Knowing your audience allows you to personalize your presentation to their interests.

Customizing Content to Meet Different Needs

Tailor your material to your target audience's demographics. Use inclusive language and only technical jargon if the group understands it. Consider your target audience's cultural and educational backgrounds to prevent alienating them with content or delivery.

Knowing your audience allows you to provide a more informative and enjoyable presentation. This first stage defines the presence of your presentation style.

Content Planning

Careful content development is necessary to create a presentation that is accessible and engaging for all audience members. This method comprises arranging your presentation to ensure clarity, impact , and accessibility.

Presentation Structure for Clarity and Impact .

Your information should be organized logically to build on prior knowledge. Begin with an introduction establishing the tone, give the central facts, and conclude with a summary emphasizing the key points. This clear framework makes it simple for all audience members, particularly those who need more time to understand.

Making Content Accessible.

Making your information accessible extends beyond words. Speak clearly and simply to people from various backgrounds and skill levels. Summarize complex themes and include handouts or visual aids to support the spoken content. Make your documents screen reader-friendly and include alternative formats for impaired audience members.

Planning your material around these characteristics will make your presentation more inclusive and maximize the event benefits for all participants.

Making Slides Accessible.

The visual design of presentation slides influences the accessibility and effectiveness of the material. Learn how to create slides that everyone can understand.

Visually Accessible Slide Design Tips

Use high-contrast text and background colors to assist visually impaired people. Black lettering on white, or vice versa, is easy to read.

Simple Designs: Avoid distracting or unclear layouts. Use white space neatly around text and images.

Use large fonts to improve reading at a distance. Headings should have bigger font sizes than body text, which should be 24 points.

Choosing fonts and colors

Color schemes: When selecting slide colors, consider color blindness. Avoid problematic combinations such as green and red.

Select readable typefaces. Sans-serif typefaces such as Arial and Helvetica are recommended for screen readability.

These capabilities enable you to create presentations that are appealing and accessible to everyone in your audience, including those with visual impairments.

Inclusive Language and Delivery

Inclusive language and careful delivery ensure that the audience feels appreciated and engaged. Here's how to accomplish this in presentations.

Language Matters in Inclusivity

Avoid jargon: Use simple, unambiguous language that all audience members may understand. Only use technical or industry-specific jargon if it is clearly understood or clarified in the presentation.

Use Gender-Neutral Language: To neutralize gender-specific terms, say “they” instead of “he/she” and “team” instead of “guys”.

Cultural awareness: Cultural differences can influence how your message is received. Avoid idioms and terms that may lose their meaning between cultures.

Clear and Respectful Communication Methods

Clear, Moderate Speech: Keep your speaking speed moderate so everyone can absorb the information, especially those who process auditory information slowly.

Pause to emphasize: Pause briefly after critical remarks to ensure your listeners understand them. This improves comprehension and emphasizes the argument.

Restate Key topics: To assist you in recalling important topics, repeat them throughout the presentation.

Inclusive language and conscientious delivery enhance the accessibility of your presentation and make attendees feel valued.

Using Different Learning Styles.

Recognizing and engaging audience learning styles enhances presentation inclusivity and effectiveness. How to support several learning styles:

Identifying Audience Learning Styles

Visual learners learn best by observing. Use diagrams, infographics, and films to support your ideas.

Auditory learners appreciate hearing. Maintain clear verbal communication and utilize conversations or recordings whenever possible.

Kinesthetic learners acquire knowledge through hands-on experiences. While this can be difficult in a traditional presentation setting, integrate audience involvement activities or demonstrations.

Engaging Everyone With Your Delivery

To accommodate different learning styles, incorporate a variety of instructional tactics, such as images, storytelling, and interactivity, into your presentation.

Polls, question periods, and small group discussions make presentations more engaging for interested students.

Notes and takeaways: Provide participants with particular handouts to utilize during and after the presentation. This enables all learners to learn and revise at their own pace.

Accepting these different learning styles will help make your presentation more inclusive, memorable, and impactful for everyone.

Answering Questions Inclusively

Facilitating an inclusive Q&A session engages audience members and makes them feel heard and respected. Here are some suggestions to make your Q&A sessions more inclusive:

Tips for Inclusive Q&As

Set Clear Guidelines: Establish clear expectations for question handling at the outset of the Q&A. Ask courteous, short questions to maximize participation.

Ask questions using an audience microphone if one is available. This raises their voice and guarantees that everyone in the room hears the inquiry.

Always repeat the audience's questions before answering. If some participants did not hear the question, this would assist them to understand it.

Encourage all attendees' participation.

Ask Questions from Around the Room: Encourage questions from the entire audience. This encourages participation from less confident or distant players.

Provide Alternative Questioning Methods: Allow attendees to submit written or digital questions throughout the event. Shy folks or those who dislike public speaking may benefit from this.

These strategies will make your Q&A sessions more effective and inclusive, allowing everyone to contribute.

Use assistive technologies.

Assistive technology can make presentations more accessible, allowing everyone to participate. Integrate these technologies successfully.

Presentation: Overview of Assistive Technology

Hearing loops and FM systems benefit the hearing impaired. Before you give your presentation, make sure these devices operate.

Visual Aids: Screen magnifiers and text-to-speech software can help visually impaired people understand your slides and content.

Real-time captioning can be highly beneficial for people who are deaf or hard of hearing and for those who learn best by reading.

Implementing These Technologies Effectively

Test these technologies before the presentation to avoid technical issues impacting accessibility.

Training and awareness: Learn how to use these tools and assist attendees.

Signage and Directions: Provide clear signage and directions for using assistive technology at your event. All attendees understand the resources available and how to use them.

Incorporating assistive technologies into your presentation can significantly enhance its inclusivity and accessibility, allowing all audience members to engage fully with your content.

Feedback Collection and Use

Continuous improvement necessitates feedback, particularly for inclusive presentations. Learn how to collect and use feedback to make future presentations more engaging and accessible.

Important Feedback on Inclusive Presentations

Collect feedback from the audience to determine how accessible your presentation is. This information aids in identifying areas for improvement and reinforcing successes.

Methods for collecting feedback and implementing it

Use post-presentation surveys or web polls to solicit audience feedback. Ask specific questions about your presentation's inclusivity and accessibility for more information.

Extended comments: After the event, ask visitors to provide feedback via email or a feedback form. This allows them to think more deeply and make more insightful remarks.

Act on comments: Analyze comments carefully to identify recurring themes or difficulties. This information can help you enhance your content, presentation, and assistive technology.

A detailed feedback system lets you understand your audience's needs and demonstrates a commitment to diversity and continuous progress.

Today's globalized world needs presentations that reach and engage a diverse audience. This article's eight steps, from audience understanding and content development to assistive technology use and feedback, serve as a comprehensive guide to inclusive presentations. Presenters can use these approaches to make their message more accessible, creating an inclusive and respectful setting. Feedback must be sought and assimilated to achieve continuous development and adaptability. These steps will improve your presentation skills and foster inclusivity in your professional community.

Essential Industry Insights for Further Reading

• How to Make Your Presentations Accessible to All : Comprehensive guide from the Web Accessibility Initiative on creating inclusive presentations.
• How to Make Your Presentation Accessible to Everyone : Harvard Business Review article with practical tips for inclusive presentations in the workplace.
• How to Create Accessible PowerPoint Presentations : Step-by-step instructions from Perkins School for the Blind on making PowerPoint slides inclusive.

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10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask. If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective: Presentations aim to effect change in some way. What change do you want to see in your audience? Every presentation aims to change the audience in some way. For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber: Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention you need to grab it at the outset and try and hold on. You can do this in a number of different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there, and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments : Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words. For example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.” Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action: Remember, we want to change our audience in some way, so we need to make our ask in a clear and concrete manner.

Consider your call to action in terms of what you want your audience to think/feel/do:

• Think—“I want you to think about how you can improve your presentations.”
• Feel—“I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do—“I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing: Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well. This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery: A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience : You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and Practice: Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you start by reading your presentation in front of a mirror to get comfortable speaking your presentation. Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra: Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra. Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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ASGCT 2024: Gene Therapy Delivery and Development Dominates Opening Workshop

By Kevin Davies, PhD

Credit: Metamorworks/Getty Images

BALTIMORE —It is a sign of the impressive growth of the gene therapy field in general—and the American Society of Gene and Cell Therapy (ASGCT) annual conference in particular—that the first sight upon entering the Baltimore Convention Center was Brad Loncar, the founder of Biotech TV . Loncar was setting up his camera and tripod for a series of televised interviews this week with various gene therapy luminaries and executives. It is Loncar’s first visit to the ASGCT conference, and unlikely to be his last.  

This year’s ASGCT conference began with a series of workshops that set the stage for a busy week of scientific presentations and networking. One of the morning workshops, co-organized by Julian Grunewald, MD, assistant professor at Technical University of Munich, and Holly Rees, PhD, head of lead discovery at Beam Therapeutics, focused on the “Delivery and Development of Precision Genome Editing Technologies.”  

Topics ranged from novel delivery strategies such as GMP-grade lipid nanoparticles (LNPs), engineered virus-like particles, pipeline updates, and computational approaches for designing novel DNA-binding proteins.  

Persistence pays

Y. Esther Tak, PhD, Arena Bioworks, discussed work conducted until recently at Mass General Hospital in Boston as a member of the Keith Joung lab, on next-generation epigenetic editing. CRISPR-based methods for activating or inhibiting gene expression have been developed for the past decade, but one of the drawbacks of these approaches is that gene activation efficiency wanes over time due to dilution effects. “There is still a need for strong and robust activation methods,” Tak said. “No general mechanism has been identified in mammalian cells to induce de novo stable gene activation.”

PERSIST-On provides a strategy for inducing stable gene activation using a hit-and-run approach, with the degree of activation variable using different TF motifs. Tak said the method can be adapted to induce cell-type-specific target gene activation. And it “provides a feasible therapeutic modality for diseases where long-term activation is desirable” such as haploinsufficiency diseases or genomic imprinting disorders.  

Samagya Banskota, PhD, Boston University, delivered an excellent talk on the rapidly emerging field of engineered virus-like particles (eVLPs) for in vivo delivery—work that began in the lab of David R. Liu (Broad Institute).  

Traditional viral vectors have proven very successful for gene therapy with sustained gene expression and the ability to target specific tissues. But sustained expression is not so desirable in the context of gene editing because of potential off-target or oncogenic risks. LNPs are short-lived, but have shown limited target scope beyond the liver in vivo . An ideal delivery vehicle for in vivo gene editing would combine the merits of both systems. eVLPs resemble viruses although they lack viral genetic material. Banskota said advantages include high transduction efficiency, tissue tropism (by modifying surface glycoproteins), and short-lived exposure.  

Rearranging the genomic architecture of the nuclear localization sequence helped the system to assemble particles in the cytoplasm of producer cells but still access the nucleus in recipient cells. “Version 4” of the eVLP significantly improved delivery of base editors and Cas9 and showed almost undetectable off-targeting at three tested gene sites. “Despite being a new modality, we’re seeing comparable results to AAV delivery,” she said. While on-target efficiency is comparable, it is the improved off-target editing numbers that are most striking.   

Speaking of the Liu Lab, where prime editing was developed five years ago, Jonathan Levy, PhD, Prime Medicine, offered an update on the company’s progress, which includes the recent news of the FDA’s approval of an IND application for its lead program in chronic granulomatous disease (CGD). Since the foundational prime editing paper in 2019, the toolbox has expanded to include dual-flap prime editors (PEs) that can engineer larger insertions and deletions, and PASSIGE, a system for the integration of large genetic payloads by utilizing a recombinase target sequence.  

The company’s clinical targets include diseases of the eye, liver, lung, blood,  and muscle, using all established delivery vehicles—electroporation, LNPs, and adeno-associated viruses (AAVs). Levy said the company is intent on developing novel LNPs, searching a proprietary “prime lipid” library of more than 800 lipids. “We’re very excited about the potential of novel LNPs for hepatic and non-hepatic delivery,” Levy said. The goal is to develop a “universal” LNP that reduces biodistribution to secondary organs and can be used across multiple indications.  

Moving on  

The session closed with two more compelling presentations from postdocs who are both about to establish their own independent laboratories.  

Makoto Saito, PhD, Broad Institute, discussed groundbreaking work in the lab of Feng Zhang, PhD, on fanzors. CRISPR is only found in prokaryotes, but Saito and colleagues elected to search for related “sister systems” in eukaryotes. As Saito and colleagues published last year, fanzor is a eukaryotic homolog of TnpB with a similar 3D structure that can function as a programmable RNA-guided gene editor .   

The Zhang lab has focused on extracts from Spizellomyces punctatus (Spu), a fungus that is easy to grow and extract RNA. The genome contains 19 copies of SpuFz1 (Fanzor 1). This fanzor is attractive for therapeutics because it is roughly half the size of Cas9. However, it also has a shorter (15-nucleotide) target sequence, which makes off-target effects more likely. Saito and colleagues have engineered a triple mutant that has greater activity and are pursuing other tactics to increase the utility of fanzor.  

As a result of this work, Saito said we now know that “all three domains of life are equipped with programmable RNA-guide gene editing systems.” Saito will continue this work next year in his lab at the RIKEN Institute in Japan.  

Building on the engineering theme, Cameron Glasscock, PhD, University of Washington, in the lab of David Baker, PhD, discussed the application of novel computational design tools to develop novel DNA-binding proteins. Scientists have designed novel protein-binding proteins, small-molecule binding proteins, fold-shifting proteins, assemblies, and novel enzymes, but protein-nucleic acid interfaces have proven problematic.  

Using a suite of tools, Glasscock presented workflows and tools including Rosetta Design software coupled with deep learning approaches, producing a tool called LIgandMPNN for sequence design. The result is the creation of several novel DNA-binding proteins that are quite different from those found in nature.  

Glasscock is also launching his own lab in 2025, although he declined to say where.  

Althea Technologies Spins Out Diagnostics Business

Takeda snags cell genesys’ prostate cancer immunotherapy in $320m agreement.