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PhD (Marketing)

Introduction.

This programme is designed for candidates aspiring to advance theory and practice in the field of marketing, including in key areas such as branding, social media, and consumer psychology.

Programme Code: (R/342/8/0187)(MQA/FA8646)(09/28)
Programme Mode: Flexible
Intakes

To qualify for PhD (Marketing) , applicants must possess one of the following qualifications:

> A Master’s Degree [Level 7, Malaysian Qualifications Framework (MQF)] in related fields as accepted by the PBS Senate; or

> A Master’s Degree (Level 7, MQF) in non-related fields as accepted by the PBS Senate, subject to having relevant working experience and rigorous internal assessment; or

> A Master’s Degree (Level 7, MQF)  in non-related fields as accepted by the PBS Senate and without relevant working experience, subject to passing pre-requisite courses; or

> Other qualifications equivalent to a Master’s Degree (Level 7, MQF) recognised by the Malaysian government.

Note: In compliance with the latest regulatory requirements (https://bit.ly/MQA2nd – please refer to pages 38 & 39) students are required to complete a Pre-Requisite Course (PRC). It is compulsory for students to attend and pass this course before/while pursuing their studies at PBS. The purpose of this course is to equip the students with basic business knowledge in order to prepare them for the programme and students are required to pay a fee of RM 500.00 before registering for PRC. Applicable to those who do not have a business or management background. (Not applicable to exchange students).

  • English Language Requirements
English Competency TestType of ExaminationMinimum Score
Test of English as a Foreign Language (TOEFL)Paper-based Test (PBT)550
Test of English as a Foreign Language (TOEFL)Internet-based Test (IBT)60
International English Language Testing System (IELTS)IELTSBand 6.0
Malaysian University English Test (MUET)MUETBand 4.0
PEARSON TEST OF ENGLISHPTE Academic/PTE Academic (Online)59
CAMBRIDGE ENGLISH QUALIFICATIONS AND TESTSLinguaskill Online169
ELSCertified Intensive English Programme Level (CIEP Level)109

phd in marketing malaysia

Research Seminar

> The research seminar is conducted online on weekends

This module prepares the groundwork for the research proposal, which will introduce readers to the researchers’ topic, problem statement, research questions and objectives, scope and significance of the study, operational definition, review of literature, theoretical and conceptual framework, and methodology design. The module is split into six parts. The first part concerns the introduction of thesis, followed by a literature review, research philosophy and design of methodology, quantitative method, qualitative method, and academic writing.

ModuleLearning Outcomes
Module 1:
Chapter 1: Introduction
– To develop and clarify the research topic
– To increase understanding of how to craft the problem statement
– To describe the scope of study and the potential contributions of this study
Module 2:
Chapter 2: Literature Review
– To review critically the pertinent background literature and formulate the research hypothesis
– To rationalise the research framework by linking to pertinent theory
Module 3:
Chapter 3: Research Methodology – Philosophy and Design
– To analyse the essential principles of research philosophy and paradigm
– To examine research strategy, the research method, the research approach, the methods of data collection, the selection of the sample, the research process, and the type of data analysis
Module 4:
Chapter 3: Research Methodology – Quantitative
– The apply quantitative analysis, which is a technique that uses mathematical and statistical modelling, measurement, and research to understand behaviour
Module 5:
Chapter 3: Research Methodology – Qualitative
– To apply qualitative analysis, which is a method to analyse a certain subject using non-numeric plus non-quantifiable indicators, behaviour, and characteristics to determine its overall situation, quality, value, or any other parameter
Module 6: Academic Writing– To analyse, convey understanding, think critically, and focus on the technique and style
To build arguments, communicate ideas and partake in a scholarly conversation
  • Putra Business School Research (PURE) Colloquium

Putra Business School Research Colloquium (PURE) is a postgraduate colloquium organised once to twice a year by PBS. It aims to provide a platform to showcase postgraduate research and share contemporary issues in research.

PURE outlines activities including oral presentations and technical sessions, which will be conducted by invited expert panels to assist postgraduate students in research aspects.

phd in marketing malaysia

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phd in marketing malaysia

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Disclaimer: This information was updated on 7 August 2024.

PBS reserves the right to change all information at any time without prior notice

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DOCTOR OF PHILOSOPHY (PhD) & DOCTOR OF BUSINESS ADMINISTRATION (DBA)

Nature of the doctoral programmes in gsb-ukm.

Our doctoral programmes are designed for both academics and practitioners. They are research-driven and aimed at generating scholarly researchers and thinkers that will significantly contribute to the theory, methodology and practice of the business and management disciplines. Hence, they are rigorous and demanding, assuring mastery of the discipline at an advanced level.

The breadth and depth of the knowledge expected for PhD and DBA graduates, for example, are reflective of our commitment to excellence and quality, as well as relevance and rigour, with a flexible curriculum offering options to pursue special interest areas within the business, management and finance fields.

The mandatory research methodology courses assure that vital relevant theories, conceptual frameworks, and research skills be equipped to groom our doctoral candidates for innovative research at the frontiers of knowledge, within the business and management disciplines of their choice.

CLASS SCHEDULE

Research Methodology classes (for both PhD and DBA) are held alternate weekends throughout the first year of the programme

DBA classes are held Monday to Friday during office hours throughout the first year of the programme

DURATION OF STUDIES

3 – 6 years of full-time study

TUITION & FEES

RM34,650.00 – Malaysians RM46,800.00 – International

[ Download Detail ]

RM48,400.00 – Malaysians RM61,800.00 – International

STUDY PLANS

Doctor of Business Administration (DBA) Doctor of Philosophy (PhD)

October and March

Download Brochure [ Click here ]

Differences between PhD and DBA?

Doctor of business administration, type of programme.

Coursework + Dissertation

PROGRAM STRUCTURE

– 2 courses on research methodology – 1 core course in the area of specialization – 1 core course on Innovation and Business Data Analytic – 3 courses in the area of specialization – DBA dissertation of 60,000 to 80,000 words

DOCTORAL RESEARCH ASSESSMENT

– Present research idea/initial research proposal in Doctoral Colloquium I and II – Pass Proposal Defense – Pass Viva Voce (Oral Examination)

PUBLICATION REQUIREMENT

1 article related to the doctoral research published in Scopus/WOS journal, OR 1 chapter in book published by local university press or publishers listed in Thomson Reuters WOS.

ADMISSION REQUIREMENTS

– Bachelor’s degree with CGPA of at least 3.0 in business or other disciplines + – Master’s degree with CGPA of at least 3.25 in business or other disciplines + – An initial doctoral research proposal in the intended area of specialization. Click “DBA’s Admission Research Proposal” for the guideline + – International applicants whose native language are not English shall fulfill the English language requirements by obtaining IELTS of at least band 6, or TOEFL of at least 550, or any examination that has been aligned to the Common European Framework of Reference (CEFR).

DISSERTATION’S LANGUAGE

– The dissertation must be written in Bahasa Melayu. Approval to write in English is granted subject to the following requirements: 1. International student 2. Scholarship requirements 3. Employer needs 4. Supervisors/examiners from abroad – For local students (Malaysians) who intend to write in English but do not fulfilled the second or third requirement above, UKM-GSB will assist by appointing the co-supervisor or/and external examiners from abroad.

DOCTOR OF PHILOSOPHY

Fully Research (by Thesis)

– 2 courses on research methodology – 1 core course in area of specialization – PhD thesis of 70,000 to 100,000 words

2 articles related to the doctoral research published in Scopus/WOS journal, OR 1 article related to the doctoral research published in Scopus/WOS journal + 1 chapter in book published by local university press or publishers listed in Thomson Reuters WOS.

– Bachelor’s degree with CGPA of at least 3.0 in business or other disciplines + – Master’s degree with CGPA of at least 3.25 in business or other disciplines + – At least one of the degree above (Bachelor or Master) should be related to the intended area of specialization or business-related disciplines + – A good doctoral research proposal in the intended area of specialization. Click “PhD’s Admission Research Proposal” for the guideline + – International applicants whose native language are not English shall fulfill the English language requirements by obtaining IELTS of at least band 6, or TOEFL of at least 550, or any examination that has been aligned to the Common European Framework of Reference (CEFR).

THESIS’S LANGUAGE

– The thesis must be written in Bahasa Melayu. Approval to write in English is granted subject to the following requirements: 1. International student 2. Scholarship requirements 3. Employer needs 4. Supervisors/examiners from abroad – For local students (Malaysians) who intend to write in English but do not fulfilled the second or third requirement above, UKM-GSB will assist by appointing the co-supervisor or/and external examiners from abroad.

Doctoral Research Fields

GSB draws expertise for research supervision focusing on, but not limited to, the following fields:-

Finance Includes Money and Capital Markets, Banking, Corporate/ International Finance and Investment)

Management Includes Leadership, Strategy, Entrepreneurship, Innovation, Organizational Behaviour, Human Resources Management, Operations Management, and Quality Management)

Marketing Includes Services Marketing, Customer Behavior,  International Marketing, Product Innovation and Hospitality Marketing

Practical Tips for Doctoral Students

How to Write a Good Research Proposal

What it takes to write a good research proposal

10 Advice and Tips For PhD Students

Glimpse of my PhD journey in UKM-GSB. Don’t stop until you’re PROUD.

Research competency (for phd and dba).

phd in marketing malaysia

Core Courses (for DBA)

Advanced organisational management.

This course explores organizational management based on theoretical and empirical perspectives. Topics covered include strategic management, entrepreneurship, human resource management, organizational behavior, knowledge management, international business and research issues in management field.

Financial Theory

This is an elective course for students who major in finance. Students will be introduced to original articles that contribute to the development of major theories in finance. Students are required to evaluate and write a review report on these articles, based on the list given to the students. The report should include:

+ Purpose of the paper. + Model or methodology employed. + Discussion of the empirical results (if any)). + Conclusions of the paper. + Brief evaluation of the work as to its contribution to the field of finance.

Marketing Theory And Thought

This course trains the students in terms of critical thinking and synthesizing literatures related to marketing field. It provides opportunities for students to expose to theoretical and applied frameworks. Students must critically analyze and discusses theories and issues faced by marketeers and researchers within and across marketing areas. This course also discusses theoretical structures and its underlying assumptions to encourage in-depth discussion and reasoning.

Major Courses (For DBA)

Managing employee attitude and behaviour, managing human resource, strategies in management, money and capital markets, advanced investment, doctoral seminar in finance, buyer behaviour theory and research, product policy and strategy, services theory and strategy, admission procedure.

All applications must be made using the online application forms. All applications including candidates’ credentials are assessed based on individual merit by GSB’s Graduate Committee.

Admission Requirement

+  Master Degree from Universiti Kebangsaan Malaysia or any institution of higher learning recognized by the Senate with

+  Master with CGPA 3.25 and above +  Degree with CGPA 3.00 +  Thesis research proposal in a specialized area +  Recommendations from 2 Academic Referees

Applicants who do not meet the above requirements may be called for an interview to assess their complementary strengths and merits

Admission Research Proposal – PhD 

Admission Research Proposal – DBA

English Language Requirement

International applicants whose native language is not English should demonstrate good command of English, either:

– IELTS band 6.0, or

– TOEFL score of minimum 550 (paper based); 213 (computer based); 79 (internet based).

Interview:  Applicants who do not meet the above requirements may be called for an interview to assess their complementary competencies and merits.

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  • Current Student

Doctor of Philosophy

Doctor of Philosophy, is a high-level degree earned after a period of three or more years of graduate-level study, after extensive and original research in their chosen field.

My PhD at UTM was truly invaluable thanks to the supportive faculty and detailed guidance from my supervisor. Participating in international conferences, and attending faculty-organized workshops broadened my academic horizons in Marketing.

Strategic Account Manager , Agoda Malaysia

Level - Postgraduate

The programme consists of two stages: the course stage and the research stage. 

Minimum : 3 years

Maximum : 8 years

Entry Requirement

  • A master’s degree in relevant field from UTM or other institute or higher learning recognized by the University Senate.

Class Mode : Face to Face

Program learning outcome (plo).

At the end of the program, students will be able to :

  • Confidently generate in-depth knowledge acquisition and management.
  • Originate, formulate, characterize and solve appropriate operational problems and designs.
  • Develop knowledge and technology of relevant project.
  • Generate comprehensive knowledge of appropriate fields in business thinking/entrepreneurship.
  • Adapt appropriate research methodologies, techniques and tools.
  • Communication effectively through written and oral.
  • Exemplify high leadership qualities and team working.
  • Seek high ethical standards and integrity in appropriate practice.

Find your supervisor

Staff in the Azman Hashim International Business School have expertise in PhD supervision across a diverse range of topics. Candidates are advised to contact the potential supervisor before submitting an application. For more information on staff research interests and publications, visit our individual  staff webpages .

The Course Requirements

University elective course.

Choose one elective course only

Organization Behaviour & Development

Code: ubss 6013, pre-requisite course(s): none.

This course helps students integrate behavioural science theories, tools, concepts, and techniques learned in the lab to an OB application in a “real” organization. Students are expected to conceptualize and apply Organization Behaviour three-level of analysis and synthesize it with the theory and practice of Planned Change for individuals, groups and organizations.

Business Ethics, Responsibility and Sustainability

Code: ubss 6023.

The course objectives will be achieved through various teaching and learning methods such as action learning on the community project and a critical examination of case studies that involved ethical issues and dilemmas on complex and controversial business problems.

The Research

Research methodology, code: ubsp 0010.

This is a practical project which integrates comprehensive and advanced business knowledge using Action Research Methodology to solve current critical issues in business organization. The student must defend their dissertation by highlighting their contribution and impact on the industry. At the end of the course, student has to submit the dissertation.

Current Students

Mobility programme, class schedule, for admission purpose.

Email: [email protected] Telephone: +607 553 7900 Website:  http://admission.utm.my

For PhD programme

Name:  Dr Nor Hidayati binti Zakaria Email : [email protected] Telephone : +603 2180 5045

For Course Registration

Name :  AHIBS KL Academic Office Email:  [email protected] Telephone:  +603-2180 5023/5024/5025

More on AHIBS

MKTGP01 - Marketing PhD program

phd in marketing malaysia

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PhD in Business & Management (R/345/8/0944)(08/2028)(MQA/FA8521)

Henley Business School at the University of Reading Malaysia is a world-renowned institution of higher learning in the field of business and management. With a strong global reputation across many research areas, our premier business school is committed to fostering excellence and innovation in research and education. Our doctoral programme is designed to provide students with the advanced knowledge, research skills, communication skills, and problem-solving abilities needed to become experts in the field of study. With a focus on mastery of the topic under investigation, our programme is dedicated to helping students develop the critical thinking and analytical skills needed to conduct high-quality research and produce impactful results. 

We welcome research proposals across a broad spectrum of fields. Ideally, we encourage enquiries from highly motivated, academically qualified, industrious, and entrepreneurial individuals who are eager to push the boundaries of the current state-of-the-art knowledge in business and management through empirical research and/or data-driven methods. We specialize in research that leverages technological advancements, data analytics, and/or entrepreneurial concepts to address real-world business challenges. We believe that research can be a powerful tool for solving complex business problems and hence, we welcome research proposals on a wide range of topics, including, but not limited to:

  • Urban planning, town planning, placemaking (e.g., challenges of an ageing society).
  • Smart cities and ESG factors (e.g., smart transportation systems and social inclusion).
  • Property management and property investment (e.g., proptech startups, smart contract to facilitate property investment).
  • Applied financial econometrics (e.g., AI techniques to develop predictive models for financial markets).
  • Blockchain and cryptocurrency analysis (e.g., behaviour of blockchain-based markets and trading strategies).
  • Green bonds (fixed-income security) (e.g., technology enabling green bond structures and environmental impacts).
  • Carbon accounting and management (e.g., new carbon accounting methodologies).
  • Social entrepreneurship (e.g., AI and social innovation, ethical considerations).
  • Digital startups (e.g., “gain-of-function,” AGI alignment and safety).
  • Disruption and innovation (e.g., new technologies and business models).
  • New product development (e.g., IoT technologies, blockchain-based supply chain management).
  • Supply chain management (SCM) (e.g., cybersecurity risks, innovation in SCM).
  • Decision support (e.g., new visualization methods to support decision-making processes).
  • Big data analytics (e.g., flood mitigation and monitoring techniques).
  • Predictive analytics (e.g., predictive models for marketing).

Henley Business School is proud to house the Centre for Global Business Enterprise and Cloud Analytics (CGBECA), where you will have the opportunity to develop cutting-edge knowledge that will position you at the forefront of your field. Our research focuses on a variety of emerging and innovative areas, including smart cities, cryptocurrencies, and the Internet-of-Things (IoT). As a CGBECA researcher, you will have access to a vibrant international network of scholars and practitioners with whom you can share your research experience and collaborate on groundbreaking research projects.

Our commitment to fostering a culture of innovation and excellence is reflected in our research facilities and world-class faculty, who are dedicated to supporting our students’ academic and personal growth. Through our close collaboration with industry partners and global networks, we are able to offer our postgraduate research students unique opportunities to engage with real-world business challenges and develop their research skills. Henley Business School’s CGBECA is the ideal destination for those looking to make a meaningful impact on the field of business and management.

We focus these research areas on technology and big data analytics, FinTech, digital currencies and marketing analytics in response to the growing significance of automation and Artificial Intelligence (AI). Under the umbrella of Henley Business School’s Centre for Global Business Enterprise and Cloud Analytics, you will develop cutting-edge knowledge that will position you at the forefront of your field, e.g. smart cities, cryptocurrencies and Internet-of-Things (IoT). With Malaysia being at the forefront of Islamic finance, we also undertake research supervision in Islamic banking and finance with a focus on sustainable finance and financial inclusion. You will also enjoy a dynamic research environment, competitively-awarded funding, dedicated support and outstanding facilities. Henley Business School attracts some of the most influential academics and practitioners. As a postgraduate research student, you will benefit from the depth and breadth of its contacts in industry, the public sector and the not-for-profit sector, as well as opportunities to participate in the Henley Business School’s international community events and talks from key industry leaders and researchers.

Find a PhD supervisor

  • Professor Teck Yong Eng
  • Dr Janice Lee Yim Mei
  • Dr Mohd Pisal Zainal
  • Dr Sio Hong Tih
  • Dr Ji Hei Lee
  • Dr Nurjihan Idris
  • Dr Pei Ling Lee
  • Dr Mandy Mok
  • Dr Yoke Yue Kan
  • Dr Dr Evelita Estela Celis

What to do next?

You must express your interest in studying for a PhD with us by sending your CV and an initial research proposal on the topic that you are thinking of exploring in your PhD to  This email address is being protected from spambots. You need JavaScript enabled to view it. . 

We shall propose academic staff with interests and expertise in your subject area, and for you to work with them to develop your proposal into an original research project that will move your field forwards. Once a supervisor and suitable research topic have been identified, we will encourage you to submit an application for admission to the PhD programme.

Our school will select and propose qualified academic staff members who possess expertise in your subject area. You will have the opportunity to work with them to refine your proposal and develop it into a novel research project that will make significant contributions to your field. Once you have identified a suitable research topic and supervisor, we will guide and support you in the process of submitting an application for admission to our esteemed PhD programme. 

The minimum requirement for entry to UoRM’s PhD programme is a Master’s degree or an equivalent qualification recognised by the Malaysian Government, or other qualification that the University accepts.

Applicants must also possess a minimum upper second-class or international equivalent, or in exceptional circumstances, such as where a student has accrued significant relevant experience, a good 2.2 (lower second-class honours) degree.

English Language Requirement

Applicants whose first language is not English will normally be required to provide evidence of their ability in academic English. The normal entry requirement for research degrees is a score of 7 on the IELTS (International English Language Testing System) test or an equivalent test accepted by the University. Exceptions to such a requirement may arise where the candidate has recently (last two years) studied for another degree or worked in a country where English is the native language.

Originals of English Language certificates will be required except where there are online verification facilities (e.g. IELTS & TOEFL). English Language certificates will not be accepted if they are more than two years old.

IELTS: 7.0 overall, with no element below 6.0

PhD programmes have an expected duration of 3 years for full-time students, with a maximum time of 4 years allowed for submission of the thesis.

There are no application deadlines. However, to allow time for us to process your application and ensure you have time to source funding (if required), we recommend that you apply by the following dates:

  • Malaysian applicants:  No later than two months before you wish to start the programme.
  • International applicants:  No later than four months before you wish to start the programme.

Study mode is Full-time Only Malaysians:  RM 45,000 per annum International Students:  RM 49,000 per annum

phd in marketing malaysia

COURSE ENQUIRIES

Toll free: +1800 18 6867

Tel: +60 (7) 268 6205

WhatsApp/Mobile: +60 (16) 7725 400 (click the WhatsApp number to contact us immediately)

Email: [email protected]

General Enquiries

University of Reading Malaysia Persiaran Graduan, Kota Ilmu, EduCity, 79200 Iskandar Puteri, Johor, Malaysia.

Tel: + 60 (7) 268-6200

Fax: +60 (7) 268-6202

Email: [email protected]

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Open University Malaysia (OUM)

Universiti malaysia terengganu.

THE World Ranking: 1001

Universiti Kebangsaan Malaysia (UKM)

THE World Ranking: 401

Universiti Malaysia Perlis (UNIMAP)

Universiti Malaysia Perlis (UNIMAP)

THE World Ranking: 1201

Universiti Malaysia Sabah (UMS)

Universiti Malaysia Sabah (UMS)

THE World Ranking: 1501

Universiti Malaysia Sarawak (UNIMAS)

Universiti Malaysia Sarawak (UNIMAS)

Universiti Pendidikan Sultan Idris (UPSI)

Universiti Pendidikan Sultan Idris (UPSI)

THE World Ranking: 601

Universiti Putra Malaysia (UPM)

Universiti Putra Malaysia (UPM)

THE World Ranking: 501

Universiti Teknologi Mara (UiTM)

Universiti Teknologi Mara (UiTM)

Universiti Utara Malaysia (UUM)

Universiti Utara Malaysia (UUM)

Binary University of Management and Entrepreneurship

Binary University of Management and Entrepreneurship

Management and Science University (MSU)

Management and Science University (MSU)

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KPT/JPS (N/321/8/0128) (MQA/PA11636) 03/26

Our Doctor of Philosophy in Media and Communication Studies programme is designed to enrich your proficiency in the communication industries. It prioritises cultivating your research capabilities, fostering a profound understanding of communication theories, methodologies, and practices within media studies. You will actively engage in rigorous research, contributing significantly to advancing knowledge and ethics in the communication field. Through industrial training, you will identify and tackle intricate challenges, conducting cutting-edge studies that have meaningful implications for the field.

Throughout your journey, you'll be encouraged to critically analyse and evaluate existing theories and practices while generating fresh perspectives and ideas, such as in the social media context. This process will not only refine your analytical skills but also equip you with the ability to inspire and influence others. As a doctoral candidate, you'll emerge with the prowess to communicate critically, objectively, and creatively, essential qualities demanded by academia.

School Media and Communication 

Intake Month

February, April, June, September and October

Study Options

Full time or part time

Study Programme

3 to 6-year (full time)

4 to 8-year (part time)

Practical Input

From Industry Professionals

Normal and Prior Publication

Interested to know more? Start your journey with us now.

Come join us for Taylor’s Extended Counselling!

Happening until 14 September 2024*, Monday to Saturday between 10 am - 5 pm, explore our world-class learning environment and industry connections, propelling you to success at our elite institutions, ranked among Asia’s Top 50 and the World’s Top 1%.

*Closed on 31 August due to Merdeka Day

Key Highlights of Doctor of Philosophy (PhD) in Media and Communication Studies

As a doctoral student in media and communication, you will embark on a research journey that will deepen your understanding of the field and make significant contributions to knowledge. Our programme is designed to provide you with a supportive and intellectually stimulating environment, allowing you to thrive as a researcher and innovator.

3 – 6 years 

4 – 8 years

Note:  All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Research Methodology

Students are required to pass the Research Methodology modules (6 credit hours), which have English as the medium of instruction, in the first year of their candidature.

Key Research Areas

At Taylor's University, we believe research can help shape the future. Our postgraduate research programmes cover a broad range of topics with the aim to help shape the future in the aspects of society, technology, economy, and environment.

Interested to know more?

Hiring Graduate Students

More than 300 postgraduates have chosen Taylor's to fulfill their research aspiration. Join us and contribute to our innovative and progressive research projects here .

We offered two entry pathway for this PhD programme, which is normal mode and prior to publication mode. Our PhD by Prior Publication mode provides a unique pathway for you to achieve a Doctoral award based on your existing body of work. We recognise the value of your prior publications and include them as a significant part of your submission for the Doctoral award.

Normal Mode

Pre-requisite.

  • A Master's Degree (Malaysian Qualifications Framework, MQF Level 7) in the field or related fields recognised by the University Senate OR
  • Any other equivalent qualification (Malaysian Qualifications Framework, MQF Level 7) in the field or related fields recognised by the University Senate.

International Students

English Requirement: IELTS 6.0 / TOEFL 60 (Internet Based Test) (May join IEN preparatory course and achieve the IELTS score). The validity of the IELTS or equivalent is within 2 years from the date of the examination.

  • Students without a qualification in the related fields or relevant working experience requires to undergo and pass a bridging module.
  • Any of the condition of the above would require student's research proposal to be approved.
  • All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Prior Publication Mode

  • Obtain a master's degree in the field or related fields accepted by the HEP Senate
  • Obtain other qualifications equivalent to a master's degree recognised by the Government of Malaysia

Candidates without a related qualification in the field/s or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP

In addition to the above criteria, those who want to join Doctoral Degree by Retrospective or Prior Publication mode must include the below to the formal application:

  • Minimum of 5 publications in alignment with the theme of the specialisation;
  • An executive summary of the above publications establishing
  • The theme that connects the published works to be submitted (up to 1,000 words);
  • Contribution to knowledge in the field of the proposed area of study (up to 1,000 words)
  • A list of scholarly published work;
  • Curriculum Vitae (CV)

For international candidates, evidence of English Language Proficiency as determined by the intake standards approved by the Senate

A Selection Committee must be established to review the formal application for PhD by Retrospective or Prior Publication and recommend to the Senate to obtain approval.

Criteria for published works

  • Published work must encompass high-quality journals, monographs, books, research-based chapters in books, electronic publications which have not been used to obtain other awards or deemed a part of those awards.
  • The publications must be published within a period not exceeding ten (10) years from the date of submission.
  • For the five (5) nominated publications, the candidate must be the principal author with the contributions of others clearly defined.

Note : All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

When you've successfully completed this Doctor of Philosophy in Media and Communication Studies programme, you could embark on any of these exciting careers, including:

  • Account Manager
  • Brand Manager
  • Corporate Communication Manager
  • Creative Director
  • Marketing Communication Director
  • Media Specialist
  • Public Relations Consultant
  • Sales and Promotion Manager
  • Senior Media Planner
  • Strategic Corporate Communication Director

How long is the candidature?

The minimum duration of candidature is 6 months and must not exceed 2 years.

What are the criteria for the award of the degree?

The minimum requirement for the award of the degree is to:

  • Pass thesis examination and viva-voce/ oral examination.
  • Confirmation of meeting minimum candidature period (from the first day of intake commencement to confirmation of satisfactory amendment of thesis/dissertation by examiners).

How will progression tracking be done?

Progression tracking is done by monitoring of research progress periodically through:

  • Regular consultation with the supervisors (supervisor-supervisee log);
  • Progress report; and Seminars (research seminar, thesis completion seminar).

In this section, you get the chance to hear directly from the vibrant voices of our media and communication school's communities. As a gathering space for insights and stories, we are excited to showcase the experiences and knowledge of our lecturers, students, alumni, and industry partners.

Embarking on your journey towards a Doctor of Philosophy in Media and Communication Studies degree represents an exhilarating advancement in your educational and professional career. We are here to guide you through the application process, ensuring it is as seamless and straightforward as possible. To discover more about the procedure and the documents required, please visit our Admissions website for further information.

Looking for more information?

If you require additional information about the programme, our friendly team is always on hand to assist and answer any queries you may have. Additionally, you can also book a 1:1 appointment with our team for guidance in structuring your preferences and understanding the entry pathways.

Doctor of Philosophy (PhD) in Media and Communication Studies

Approximate Total Fees (Normal Mode) Approximate Total Fees (Prior Publication Mode) Local Student International Student

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Note:  Fees will be reviewed annually. For the avoidance of doubt, Taylor’s reserves the right to revise the fee payable for any given semester.

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DOCTOR OF PHILOSOPHY (PhD)

Since GSB’s formation in 2009 we have developed into an innovative and ambitious Business School, producing PhD graduates who are sought after by universities, business schools, research institutes and public and private sector organisations worldwide.

Each PhD student is assigned to one of GSB’s six research clusters where they will work closely not only with their supervisor(s) but also with other lecturers and doctoral students with similar research interests and expertise. You will therefore be active in the research activities of your cluster, participating in regular seminars and presenting your ideas and research to peers within the cluster. In addition to cluster-based activities, PhD students will also be engaged in workshops, seminars and other events organised by the School for the benefit of all doctoral candidates.

Whether you plan for a career in academia, industry or the public sector, your experience as a PhD student at GSB will give you the chance to make an impact on the thoughts and actions of scholars, business leaders and policy makers. The PhD programme at GSB is designed to equip students with research and analytical skills for scholarly inquiry and leadership in the field of business and management. As a doctoral student you will benefit from the systematic and rigorous research methods courses we provide. Given GSB’s tagline of ‘Nurturing Business Sustainability’, you will also be exposed from the outset to the importance of business sustainability.

ADMISSION REQUIREMENTS

Applicants should possess the following:

  • A Master’s degree from universities recognised by USM’s senate or an equivalent qualification with a minimum CGPA of 3.00/4.00; or
  • A Master’s degree by research from universities recognised by USM’s senate or an equivalent qualification
  • A two-page Research Proposal that includes:
  • Proposed area of interest
  • Potential contribution to theory
  • Background (with evidence of reading that supports potential contribution)
  • Research objectives
  • Significance of research
  • Expected economic, or social, or environmental impact of research

English Language Requirements (Applicable for International Applicants Only)

A minimum score of 60 for TOEFL (Internet-based); or A minimum of Band 8.5 for TOEFL Essentials (Online); or A minimum of Band 6 for IELTS; or A minimum score of 59 for PTE; or A minimum score for Cambridge English: Occupational English Test (OET) (Conventional/Online) min 250 /Advance (CAE)/Proficiency (CPE) /Preliminary (PET) /First (FCE)/Linguaskill Online min. score 169; or A minimum score of 109 for ELS; or A minimum of Band 4 for MUET

Exemption can be given to candidate if:

English is the candidate’s mother tongue or National Language; or The candidate graduated from an Institution of Higher Learning in which the medium of instruction at Bachelor and/or Master degree level is English (statement of proof required).

The overall experience of the PhD programme at GSB can be summarised by our four main ‘learning goals’:

LG1: Produce scholars with relevant knowledge and skills in conducting scientific business research.  

LG2: Produce scholars who are able to deliver academic courses in institutions of higher learning. 

LG3: Produce scholars who are highly aware of issues pertaining to business sustainability.  

The PhD programme is open for application throughout the year, with our taught courses taking place every semester. You may apply to the programme at any time.

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PhD Business and Administration

Heriot-Watt University Malaysia welcomes PhD applications in Business and Administration. Applicants with an interest in the broad area of business management, marketing and administration are encouraged to apply.

Got questions about this programme?

Contact our enquiries team.

The PhD programme on the Malaysia campus aims to nurture global research professionals capable of making significant contributions in fields of economic and societal benefit through a clear demonstration of sustained scholarship.

Our aim is to enable each student an opportunity to deploy knowledge, understanding, critical thinking and develop an analytical approach in identifying and resolving problems.

Accreditation

All Heriot-Watt degrees are accredited by the MQA (Malaysia Qualifications Agency).

Programmes delivered at the Malaysia campus lead to degrees awarded by Heriot-Watt University.

Entry requirements

  • Fees and funding

The mode of delivery is via supervised research work of typical duration three years and culminating in the submission of a thesis normally within 4 years from the date of first registration. Students will work under the supervision of an expert academic team; normally comprising staff from both our Malaysia and UK campuses.

Students will also be expected to publish their work in high impact journals (although this is not a pre-requisite for viva and/or graduation).

Research areas in the field include (but are not limited to):

  • Business Management and Practice
  • Commercial Law
  • Business Administration
  • Management and Marketing
  • TQM and Strategic Management

Interested applicants should complete the online application , making clear on the form that you are applying to study at the Malaysia Campus.

All applicants should hold an MSc recognised by the Malaysian government and deemed acceptable by the University. Occasionally, candidates holding a first class BSc (Hons) or BA (Hons) may be admitted if they also have significant research experience. Candidates holding an MBA are first required to complete our PG Certificate in Research Methods delivered by the Edinburgh Business School.

Some PhD students will be invited to interview prior to a formal offer being made.

Supporting documents

Applicants should also submit the following:

  • Copies of full academic transcripts from all previous academic degree courses and copies of certificates for degrees already awarded.
  • A detailed research proposal.

English language requirements

In addition to meeting the required academic levels of achievement, students will also need to demonstrate an ability to speak, read and write in English at level IELTS-6.5 or equivalent.

View our PhD fees .

Research Degree Candidates must enrol every year for the duration of their studies, including when progressing as a Continued Affiliation (Writing-Up) student. At the time of this transfer, Continued Affiliation students will be required to pay a fee of RM700 for the first year and RM2700 thereafter while writing-up.

Note: Continued Affiliation students will have the same support as Research Degree Candidates in their normal period of study, including access to the Supervisory Team.

Scholarships and bursaries

See our range of scholarships .

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Postgraduate.

  • Applied Arts Research

PhD (Management) - School of Management

Doctor of Philosophy in Management are research programmes offered throughout of the year. These programmes are offered as full-time and part-time modes to qualified Malaysian and International Students to do independent research supervised by their respective lecturers in the field of management. As the field of management is dynamic, new areas/field of studies are always emerging as newer technological tools and developments become available. Upon graduation, students may seek employment in both public and private sectors.

Research Thrust Areas:

Organisational Behaviour

  • Strategic Management and Organisational Issues
  • Workplace Attitudes and Behaviour
  • Human Resource Management/Human Capital Development
  • Learning Organisations
  • Women in Management and Business
  • Entrepreneurship and Enterprising Culture
  • Ethics and Social Responsibility
  • Sustainable Leadership

Internationalisation

  • Internationalisation of Enterprises
  • International Entrepreneurship
  • Global Strategies and Competitiveness
  • Cross Cultural Management
  • Export Markets
  • Global Strategic Management
  • Strategies and Practices in MNCs
  • Expatriation and Repatriation
  • International Marketing
  • Strategic Marketing
  • Consumer Behaviour
  • Advertising and Marketing Communications
  • Brand Management
  • Service Marketing
  • Environmental Marketing
  • Wellness Marketing
  • Technology Marketing
  • Experiential Marketing

Operations and Production

  • Productivity and Quality
  • Technology Management
  • Management Sciences
  • Managing Information Resources
  • Operations Strategies
  • Supply Chain Management
  • Operations Management
  • Logistics Management

Expertise available in the following School: School of Management

Applicants should possess one of the following:

  • A Master's degree in research mode; or
  • A Master’s degree in related area with CGPA 3.00/4; or
  • A Master’s degree in related area with CGPA 2.50-2.99/4 with additional requirements; or
  • Bachelor’s degree in related area with minimum CGPA 3.67/4 (fast-track to PhD)

(Applicable for International Applicants Only)

The minimum score for each programme can be vary from the below list, candidates are required to check for each programme requirements.

  • A minimum of Band 5 for IELTS; or
  • A minimum score of 40 for TOEFL (Internet-based); or
  • A minimum of Band 7.5 for TOEFL Essentials (Online); or
  • A minimum score of 154 for Cambridge English: Advance (CAE)/Proficiency (CPE) /Preliminary (PET) /First (FCE)/ Linguaskill Online min. score 154; or
  • A minimum score of 47 for Pearson Test of English (PTE); or
  • A minimum of Band 107 for CIEP Level (ELS); or
  • A minimum of Band 3.5 for Malaysian University English Test (MUET)

Exemption is given to candidate if:

  • English is the candidate’s mother tongue or National Language; or
  • Candidate graduated from an Institution of Higher Learning in which the medium of instruction at Bachelor and/or Master degree level is English (statement of proof required)
  • Full-time: Min 4 semesters / Max 10 semesters
  • Part-time: Min 6 semesters / Max 15 semesters

** Fees are subject to change

Institute of Postgraduate Studies Universiti Sains Malaysia 11800 Penang, Malaysia. Tel : +604 653 2606 Fax : +604 653 2940 This email address is being protected from spambots. You need JavaScript enabled to view it.

Undergraduate

Student Admission Unit Academic Management Division Registry, Level 2, Chancellory Building Universiti Sains Malaysia, 11800 Penang, Malaysia. Tel : 1 300 888 876 / +604-6533196 Fax : +604 653 3328 This email address is being protected from spambots. You need JavaScript enabled to view it.

Universiti Sains Malaysia shall not be liable for any inaccuracies, errors, or misunderstandings arising from the use of Google Translator. Users are encouraged to approach translations with awareness and consideration for the limitations of machine translation technology. Information published on the English version will be used in the case of discrepancies.

© Copyright 2023  Universiti Sains Malaysia. All Rights Reserved. Developed by PPKT@USM

  • HOW TO APPLY FOR A DOCTORAL DEGREE

Doctoral Degree

- application for semester 1, session 2024/2025 is now open..

* Deadline for Coursework / Mix Mode is  30 August 2024

1) Applications must be submitted online through our application portal at https://apply.um.edu.my 2) Choose programme(s) 3) Complete your application - Personal details, academic qualifications, etc. 4) Upload document - Passport, photo, academic transcript, certificate, etc. 5) Pay application fee via Payment Gateway FPX, Debit/ Credit Card, Flywire. Payment of application fees: (a) Malaysian applicants: •â   ⁠Full-Time & Part-Time, Conventional Mode Programme: RM 50.00 per application •â   ⁠Full-Time, Online & Distance Learning Mode Programme: RM 300.00 per application (b) International applicants:  •â   Full-Time & Part-Time, Conventional Mode Programme: RM 300.00 per application •â   ⁠Full-Time, Online & Distance Learning Mode Programme: RM 300.00 per application 6) Submit your application and receive acknowledgement of your application via email. 7) Check the application status on the application portal. 8) Accept the offer on the application portal.

UM EXPERT APPLY Note : Universiti Malaya will not process any incomplete online application including those without application fees.

Malaysian Government

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phd in marketing malaysia

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phd in marketing malaysia

Marketing is a discipline which provides students with an opportunity to develop a holistic understanding of customers, products, services, organizations, competitors as well as communication. It helps students appreciate the need to integrate all marketing components to establish an effective strategy in order to achieve organizational objectives. Marketing offers work in diverse field either more interactive and face to face job with people (e.g. customer relationship manager, chief marketing officer) or a more behind the scene job ( e.g. marketing analyst, consumer behaviour analyst). Marketing will always be in demand as long as the economy and organization exists. Thus a marketing degree is an indispensable degree to have in this global digital world.     

ENTRY REQUIREMENTS Master PhD

LIST OF EXPERTS

Faculty of Modern Languages and Communication Assoc. Prof. Dr. Nor Azura Adzharuddin Dr. Mohd Feroz Shah De Costa Mohd Faris De Costa

Faculty of Forestry and Environment Dr. Sheena Bidin

Faculty of Design and Architecture Dr. Siow May Ling

Faculty of Food Science and Technology Dr. Wan Melissa Wan Hassan Dr. Ainul Zakiah Abu Bakar Dr. Chua Bee Lia

School of Business and Economics Prof. Dr. Sridar a/l Ramachandran Assoc. Prof. Dr. Yuhanis Ab. Aziz Assoc. Prof. Dr. Haslinda Hashim Dr. Abdul Rashid Abdullah Dr. Noor Azlin Ismail Dr. Nawal Hanim Abdullah Dr. Norazlyn Kamal Basha Dr. Siti Salwa Sheikh Mokhtar Mrs. Siti Rahayu Hussin Mrs. Wong Foong Yee Mr. Ganesh Thanasegaran

Universiti Putra Malaysia Bintulu Campus Dr. Aryaty Alwie Dr. Anita Rosli

Faculty of Agriculture Assoc. Prof. Dr. Nitty Hirawaty Kamarulzaman Assoc. Prof. Dr. Juwaidah Sharifuddin Assoc. Prof. Dr. Nolila Mohd Nawi

Institut Ekosistem Sains Borneo, UPMKB Dr. Anita Rosli

Updated:: 26/07/2024 [aslamiah]

phd in marketing malaysia

Universiti Putra Malaysia, 43400 UPM Serdang ,Selangor

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Doctor of Business Administration (DBA)

phd in marketing malaysia

Doctor of Business Administration

  • The Universiti Malaya (UM) Doctor of Business Administration (DBA) is focuses on developing professionals with higher critical thinking skills in the field of business and capable of conducting cutting edge research.  
  • DBA programme is a coursework-based doctorate degree programme. This degree programme is designed to meet the needs of high-achieving business professionals who wish to advance their careers and are aspired to climb up the management ladder either in the public or private sectors. The three (3) years doctoral programme aims to support the professionals in developing a rigorous thinking process, acquire deeper management knowledge and advanced research methodologies, and promote analytical skills that enable them to solve complex organisational problems with worldwide perpective. Through integration of theory and practice curriculum, candidates could associate the practical value of learning theoretical concepts more closely. By enrolling in this comprehensive programme, candidates are offered an opportunity to develop close industry linkages and work with world-class academics who are actively engaged with the corporate, government and NGO sectors; and published in high impact business journals.  
  • The pedagogies are to optimise the efficiency of the learning process. Each candidate is required to complete a minimum of 81 credit hours of learning and research activities. On average, candidates would require three (3) years of study. U MGSB Handbook Sem 1, 2023/2024 (October Intake) U MGSB Handbook Sem 2, 2023/2024 (March Intake)

COURSE STRUCTURE

• The programme offers weekend classes from 9.00 am until 6.00 pm with the emphasis on quality teaching and candidate participation. The minimum and maximum periods of candidature are six (6) and twelve (12) semesters respectively. A full-time DBA programme at the faculty commences once a year (October Intake).  

.  The design of the programme structure allows the candidates to maximise their learning and develop the skills that are essential for their research development. Candidates are required to take a total of 81 credits that comprises of three (3) components: core courses, elective course and dissertation. The breakdown of the courses and the credit hours are as follows:  

Core Courses 43
Elective Courses 3
Dissertation 35

ENTRY REQUIREMENT

  • A bachelor’s and master’s degree in related disciplines as listed below with a minimum CGPA of 3.00 out of 4.00 or its equivalent from a recognised university as approved by Senate.    Business Management | Marketing | Finance | Logistics | Statistics | Information System Management | Psychology | Economics | Accounting | Operation
  • A full-time working experience of not less than five (5) years in management level
  • A minimum score of band 6.5 for the International English Language Testing System (IELTS) (Academic)  OR a minimum score of 550 (PBT) or a score for the paper-based total, a score of 213 for the computer-based total (CBT) or a score of 79 for the internet-based total (IBT) for the Test of English as a Foreign Language (TOEFL)  OR a minimum score of band 63 for the Pearson Test of Academic English (PTE Academic) – For International Applicants only
  • Pass the Interview and Assessment by Faculty
  • A bachelor’s and master’s degree from not related disciplines with a minimum of CGPA of 3.00 out of 4.00 may be considered if at least One (1) of the following criteria is met;
  • Produce academic publications in relevant fields; or 
  • A recipient of scholarship; or 
  • A government agency staff; or 
  • A graduate of the University of Malaya; or 
  • A graduate from Top 100 universities in the latest QS World University Ranking
  • A full-time working experience of not less than six (6) years in management level
  • A minimum score of band 6.5 for the International English Language Testing System (IELTS) (Academic) OR a minimum score of 550 (PBT) or a score for the paper-based total, a score of 213 for the computer-based total (CBT) or a score of 79 for the internet-based total (IBT) for the Test of English as a Foreign Language (TOEFL) OR a minimum score of band 63 for the Pearson Test of Academic English (PTE Academic) For International Applicants only

INTAKE SCHEDULE

phd in marketing malaysia

List of Handbooks

BAcc Program Structure

PROGRAM COORDINATOR

Profesor Madya Dr Rosmawani Che Hashim [email protected]

CONTACT INFORMATION

Marketing Unit Level 4, Azman Hashim Building, Faculty of Business and Economics, Universiti Malaya, 50603 Kuala Lumpur, MALAYSIA Tel : +603-7967 3820 / 3918 Email: [email protected]

Last Update: 31/08/2024

PhD Marketing studies programs in Malaysia

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Malaysia – PhD programs in Marketing

We found 3 universities offering 3 PhD programs.

Study the PhD programs in Marketing in Malaysia

Universities

Years of study

~ RUB 107,192

Tuition fees

Who is PhD in Marketing?

Doctor of Philosophy in Marketing is an advanced degree for graduates of historical faculties awarded on the basis of a dissertation. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies. PhD students in Marketing blend theories of finance, business, marketing research and consumer behavior, marketing is used to create, keep and satisfy the customer. The typical program length of a PhD is three years; this is comprised of one semester of additional study and 2.5 years of dissertation work and research.

What are the tasks of PhD in Marketing?

The main tasks for PhD in Marketing: having skills associated with math and analytical sciences, know how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion. Other tasks include examining the competitive landscape on a local, regional or national scale to help direct marketing efforts; gathering information and preparing reports to determine potential sales of a product or service. Doctorates play a role in developing and executing the marketing campaign, as well as resolving customer complaints regarding sales and service, along with overseeing regional and local sales managers and their staffs. Plus reviewing operational records and reports to project sales and regulate profitability.

Malaysia – PhD programs in Marketing statistics

Free-Apply.com provides information about 3 PhD programs in Marketing at 3 universities in Malaysia. Furthermore, you can choose one of 38 Bachelor programs in Marketing at 38 universities, 10 Master programs in Marketing at 10 universities, and 3 PhD programs in Marketing at 3 universities.

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The largest cities offering PhD programs in Marketing in Malaysia

Higher education statistics of the largest cities in Malaysia.

City Universities Tuition fees Action
1 ~ RUB 109,778
1 ~ RUB 81,854

Malaysia – Average monthly personal finance statistics

~ rub 23,577, ~ rub 21,249, ~ rub 20,532, ~ rub 76,203, malaysia – where to study.

The most popular student cities in Malaysia.

100% discount for the 1st year

100% discount for the 1st year

Apply now and get a 100% tuition fee discount for the first year of studies

Universities offering the most popular PhD programs in Marketing in Malaysia

Binary University photo

Binary University

Rated as a 5 Star (Excellent) University by the Ministry of Higher Education (MOHE), MALAYSIA Binary University is one of the most established and respected university for manageme...

International Islamic University Malaysia photo

International Islamic University Malaysia

Malaysia, Kuala Lumpur

he founding of IIUM was first proposed by the Prime Minister of Malaysia, Dr. Mahathir Mohamad, during a visit to the United Arab Emirates in January 1982. On January 12, 1982, the...

Malaysian University of Sabah photo

Malaysian University of Sabah

Malaysia, Kota Kinabalu

Universiti Malaysia Sabah (UMS) is an institution of higher education that produces human resources, experts and professionals in a variety of fields with the focus on the quality...

Taylor's University photo

Taylor's University

Malaysia, Subang Jaya

Taylor's University is a member of the Taylor's Education Group, which also comprises of Taylor's College, Taylor’s International School, Garden International School, Australian In...

Tunku Abdul Rahman University photo

Tunku Abdul Rahman University

Malaysia, Kampar

The Establishment of UTAR began with the story of Kolej Tunku Abdul Rahman (KTAR). In 1964 the Malaysian Chinese Association (MCA) mooted the idea of setting up a college which was...

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APU partners with World Leader in Digital Marketing

APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.

DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
 

Programme Specific Accreditation by DMI

 is fully accredited by DMI. APU Students have an option to signup to the DMI Student Membership, giving them the access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.

is fully accredited by DMI. APU Students have an option to sign-up for the DMI Student Membership, giving them access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, toolkits, career guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.

is fully accredited by DMI. APU Students have an option to sign-up to the DMI Student Membership, giving them the access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.

 is fully accredited by DMI. APU Students have an option to sign-up to the DMI Student Membership, giving them the access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.

The accreditation by the DMI confirms the academic excellence of the E-Business, Digital Marketing, Marketing Management & Digital Advertising programmes at APU and it will boost students career prospects by completing a programme which is accredited by the prestigious Digital Marketing Institute (DMI).

For more information, please feel free to write to

  • Globally recognised , industry accredited and validated digital marketing program.
  • Over 75,000 graduates and 200,000 members .
  • Delivered in 100 countries and over 130 partners delivering courses.
  • Globally transferable qualification : recognised from industry to industry, as well as from country to country gives graduates great career mobility.

APU-DMI Accreditation Benefits

  • All students in these courses with DMI content are eligible to register with DMI and have access to myDMI portal for duration of course.
  • APU syllabus mapped to DMI learning outcomes. No exams or additional assessment .
  • Certification is awarded to students after completing the respective Bachelor’s degree programme.

Key Areas In The Digital Marketing Mix

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COMMENTS

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    PhD (Marketing) Introduction. This programme is designed for candidates aspiring to advance theory and practice in the field of marketing, including in key areas such as branding, social media, and consumer psychology. ... Level 3, Office Building of the Deputy Vice Chancellor (Research & Innovation) Universiti Putra Malaysia 43400 Serdang ...

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  21. List of Doctorate courses in Marketing at Malaysia -- Geebee Education

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  23. Digital Marketing Institute (DMI)

    Why DMI. Globally recognised, industry accredited and validated digital marketing program.; Over 75,000 graduates and 200,000 members.; Delivered in 100 countries and over 130 partners delivering courses.; Globally transferable qualification: recognised from industry to industry, as well as from country to country gives graduates great career mobility.; APU-DMI Accreditation Benefits