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107 Persuasive Speech Topics: A Comprehensive Guide

Crafting a persuasive speech can be a daunting task, but choosing the right topic is the first step to engaging your audience and making an impact. Whether you’re a student, educator, or professional, persuasion is a valuable skill that can lead to success in various aspects of life. In this guide, we’ll explore 107 persuasive speech topics across 10 different categories, providing you with a wealth of options for your next speech.

Key Takeaways

• Choosing the right topic is crucial for a persuasive speech’s success.
• Understanding your audience will help tailor your message effectively.
• Research and preparation are key to delivering a compelling argument.

Table of Contents

• Environment
• Social Issues

Education Persuasive Speech Topics

The realm of education offers a rich field for persuasive speech topics, from the debate over traditional versus progressive education methods to the value of online learning.

The necessity of financial education in high schools, for instance, underscores the importance of equipping young individuals with the financial literacy required to navigate the complexities of modern economies. Advocates argue that integrating financial education into the high school curriculum can significantly reduce personal debt and increase financial stability among young adults. 

On the other hand, the debate over whether college education should be free reflects broader societal values concerning access to education, equality of opportunity, and the role of government in supporting its citizens. Proponents of free college education highlight the potential to alleviate the burden of student loans and create a more educated workforce, while opponents raise concerns about the quality of education, the financial feasibility of such programs, and the fairness to those who have already paid for their education.

Speech Topics:

• The necessity of financial education in high schools
• Should college education be free for everyone?
• The impact of technology on modern education
• The benefits of bilingual education
• Homework: An unnecessary evil?
• Standardized testing: More harm than good?
• The role of arts in education
• Should schools implement a dress code?
• The importance of sex education in schools
• Charter schools vs. public schools: Which is better?

Environment Persuasive Speech Topics

With climate change and environmental degradation at the forefront of global concerns, persuasive speeches on environmental topics can be particularly impactful.

The urgency of acting on climate change is not just a matter of environmental stewardship but also survival, as rising global temperatures threaten ecosystems, human health, and economies worldwide. Persuasive arguments in this realm emphasize the scientific consensus on climate change, the observable impacts already underway, and the moral imperative to act for future generations. 

Similarly, the debate over banning single-use plastics tackles the broader issue of waste and pollution, highlighting the detrimental effects of plastic on marine life, water quality, and global health. Advocates for banning single-use plastics call for a shift towards more sustainable consumption patterns and the adoption of alternatives that can reduce the environmental footprint of human activity.

• The urgency of acting on climate change
• Should single-use plastics be banned?
• The benefits of organic farming
• Renewable energy: The path to a sustainable future
• The importance of conserving water
• Urban gardening: A solution to food deserts
• The impact of fast fashion on the environment
• Wildlife conservation: Why it matters
• The role of individuals in reducing carbon footprints
• Ocean pollution: A call to action

Politics Persuasive Speech Topics

Politics always provides a fertile ground for persuasion, whether it’s discussing policy changes or advocating for social justice.

The importance of voting in a democracy is a critical topic, where the argument often centers on the idea that voting is not just a right but a civic duty. Persuasive speeches in this area aim to mobilize apathy, combat voter suppression, and underscore the power of each vote in shaping policies and electing leaders who reflect the public’s will.

Meanwhile, the discussion on whether there should be term limits for politicians delves into the balance between experience and fresh perspectives in governance. Advocates for term limits argue that they prevent the entrenchment of power and encourage political renewal, while opponents suggest that such limits could undermine the expertise and continuity necessary for effective leadership.

• The importance of voting in a democracy
• Should there be term limits for politicians?
• The impact of social media on political campaigns
• Gun control laws: The need for reform
• The death penalty: A moral dilemma
• Immigration policies: Finding a humane approach
• The role of government in healthcare
• Campaign finance reform: Necessary for democracy?
• The effects of gerrymandering on electoral fairness
• Privacy vs. security: Finding the balance

As technology continues to evolve, it presents new challenges and opportunities for persuasive speeches.

The dangers of artificial intelligence (AI), for example, encompass ethical, privacy, and employment concerns, with proponents warning about the unchecked development of AI systems that could surpass human intelligence and autonomy. This debate calls for responsible development and regulation of AI to harness its benefits while safeguarding against potential threats to humanity. 

On the flip side, the role of technology in education explores how digital tools can enhance learning, offering personalized, accessible, and engaging educational experiences. However, this optimism is tempered by concerns over digital divides, data privacy, and the need for a balanced approach that integrates technology without undermining the essential human elements of teaching and learning.

• The dangers of artificial intelligence
• Social media: Connecting or isolating?
• The future of work: Automation and employment
• The ethical implications of genetic engineering
• Cybersecurity: A growing concern
• The digital divide: Bridging the gap
• Online privacy: An oxymoron?
• The role of technology in education
• E-waste: A looming environmental threat
• Virtual reality: The future of entertainment

Health persuasive speech topics are always of interest to audiences, offering a chance to persuade on issues from public health policies to personal wellness.

The importance of mental health awareness is a poignant example, highlighting the societal stigma and lack of resources that often accompany mental health issues. Persuasive arguments advocate for increased funding, education, and support systems to treat mental health with the same urgency and compassion as physical health. 

Vaccinations present another critical area, where the debate centers on myths versus facts, addressing vaccine hesitancy fueled by misinformation and emphasizing the role of vaccinations in public health and the eradication of diseases. Persuasive speeches aim to build trust in science, advocate for community health, and counteract the spread of false information that threatens public health initiatives.

• The importance of mental health awareness
• Vaccinations: Myths vs. Facts
• The obesity epidemic: A public health crisis
• The benefits of a plant-based diet
• The impact of stress on health
• Universal healthcare: A right or a privilege?
• The dangers of tobacco use
• The role of exercise in health
• Addressing the opioid crisis
• Sleep: The cornerstone of health

Social Issues – Persuasive Speech Topics

Social issues provide a platform to challenge societal norms and advocate for change.

The fight for gender equality is a prime example, of addressing disparities in the workplace, education, and politics. Persuasive speeches on this topic often highlight the ongoing struggle for equal pay, reproductive rights, and the eradication of gender-based violence, aiming to mobilize support for policies that promote gender parity. 

Similarly, the topic of racial discrimination confronts the systemic inequalities that pervade many aspects of society, from the criminal justice system to employment and housing. Persuasive arguments in this area seek to illuminate the historical and contemporary impacts of racism, advocating for reforms that ensure equal treatment and opportunities for all, regardless of race.

• The fight for gender equality
• Racial discrimination: A persistent problem
• The importance of LGBTQ+ rights
• Poverty: A global challenge
• The impact of social media on body image
• The refugee crisis: A call for compassion
• Child labor: A modern tragedy
• The digital divide: Social inequality in the digital age
• Animal rights: A moral obligation
• The importance of cultural diversity

Economics – Persuasive Speech Topics

Economic topics can persuade audiences on issues ranging from global trade to personal finance.

The debate over the pros and cons of globalization illustrates the complexities of an interconnected world economy, where arguments revolve around the benefits of open markets and trade against the backdrop of job displacement, environmental concerns, and the erosion of local cultures. Advocates for and against globalization present persuasive arguments that weigh economic efficiency and growth against the need for sustainable development and equitable wealth distribution. 

Another compelling topic is the impact of the minimum wage on the economy, where speakers might argue for increasing the minimum wage as a means to reduce poverty and stimulate economic activity, while opponents caution against potential job losses and increased costs for businesses.

• The pros and cons of globalization
• Cryptocurrency: The future of finance?
• The impact of minimum wage on the economy
• The gig economy: Freedom or exploitation?
• Consumerism: The effect on society
• The role of government in the economy
• Sustainable development: Balancing economy and environment
• The debt crisis: Solutions and challenges
• The importance of financial literacy
• Economic inequality: A growing concern

Ethics Persuasive Speech Topics

Ethical topics challenge audiences to consider their values and the impact of their choices.

The ethics of drone warfare is a contentious topic, raising questions about the morality of using unmanned aerial vehicles in conflict. Arguments might focus on the potential to reduce military casualties and target threats more precisely, against concerns over civilian casualties, the psychological impact on operators, and the broader implications for international law and warfare. 

Similarly, the privacy in the digital age debate delves into the ethical considerations surrounding data collection, surveillance, and the right to privacy. Persuasive speeches on this topic might advocate for stronger data protection laws and ethical standards for technology companies, emphasizing the importance of safeguarding personal information in an increasingly digital world.

• Animal testing: Necessary evil or moral failure?
• The ethics of drone warfare
• Privacy in the digital age
• The moral implications of euthanasia
• The ethics of cloning
• Corporate social responsibility
• The ethical dilemmas of self-driving cars
• The morality of capital punishment
• Ethical consumerism: The power of choice
• The ethics of surveillance

Science persuasive speech topics can both inform and persuade, from debates on climate change to the potential of space exploration.

The reality of climate change is a critical area, where persuasive arguments are grounded in scientific evidence to counter skepticism and apathy. Speakers emphasize the urgent need for action to mitigate climate change impacts, advocating for renewable energy, conservation efforts, and sustainable practices. 

Another engaging topic is the potential of stem cell research, which holds promise for treating a wide range of diseases. Persuasive speeches might explore the ethical considerations, scientific breakthroughs, and regulatory challenges associated with stem cell research, aiming to foster support for this innovative field while addressing ethical concerns.

• The reality of climate change
• The importance of scientific literacy
• Vaccines: Science vs. skepticism
• The potential of stem cell research
• Space exploration: Worth the cost?
• The future of genetic engineering
• The role of science in solving global challenges
• The ethics of human augmentation
• The impact of technology on scientific discovery
• The importance of biodiversity

Other Persuasive Speech Topics

This category includes a variety of topics that don’t neatly fit into the other categories but are equally compelling for persuasive speeches.

The power of positive thinking is one such topic, where speakers might discuss the psychological and physiological benefits of optimism, encouraging audiences to adopt a more positive outlook on life. Persuasive arguments could highlight research on how positive thinking can improve health, resilience, and overall well-being. 

The importance of personal finance management is another vital topic, emphasizing the need for individuals to take control of their financial future. Persuasive speeches might offer strategies for budgeting, saving, and investing, arguing that financial literacy is essential for navigating the complexities of the modern economy and securing a stable financial future.

• The power of positive thinking
• The importance of personal finance management
• The benefits of travel on personal development
• The impact of music on society
• The importance of historical preservation
• The role of philosophy in modern society
• The benefits of meditation and mindfulness
• The importance of community service
• The impact of literature on society
• The significance of dreams in understanding the self
• The value of lifelong learning
• The ethical implications of space exploration
• The role of social media in shaping public opinion
• The impact of global tourism on local cultures and environments
• The importance of net neutrality for the future of the Internet
• The role of art in society and its impact on well-being
• The significance of voting in local elections and its impact on communities

For further reading on the art of persuasion and speech topics, consider exploring resources at IVY’D College Prep , where you can find insights and strategies for effective communication and presentation skills.

Persuasive speeches are not just about presenting facts; they’re about convincing your audience to adopt a new perspective or take action. Here are some additional insights and resources to enhance your persuasive speaking skills.

What is the Best Persuasive Speech Topic?

Determining the “best” persuasive speech topic is subjective and depends on several factors, including the speaker’s passion, audience interest, and the context of the speech. However, the most effective topics often share common characteristics: they are timely, relevant, and resonate personally with the audience. The best topics are those that:

• Spark Interest: Choose a topic that not only interests you but also has the potential to engage your audience. A topic that evokes curiosity or an emotional response can be particularly compelling.
• Are Debatable: A good persuasive speech topic should have clear arguments for and against. This allows for a dynamic discussion and the opportunity to persuade through evidence and reasoning.
• Have a Clear Purpose: Whether it’s to inform, convince, or motivate to action, the best topics are those with a clear goal. Knowing what you want to achieve with your speech can guide your preparation and delivery.

How to Research for a Persuasive Speech

Research is crucial for building a strong foundation for your persuasive speech. Here are steps to guide your research process:

• Start with Reliable Sources: Use academic databases, reputable news outlets, and official reports to gather information. This ensures that your arguments are based on facts and credible evidence.
• Understand All Sides: To persuade effectively, you must understand the counterarguments to your position. This will allow you to address and refute opposing views in your speech.
• Use Statistics and Data: Quantifiable evidence can make your argument more compelling. Ensure your data comes from authoritative sources and is up to date.
• Incorporate Expert Opinions: Quoting experts who support your position can add authority to your speech. Look for quotes from professionals, academics, or influential figures in the field.

Tips for Delivering a Persuasive Speech

The delivery of your persuasive speech can significantly impact its effectiveness. Here are some tips to help you deliver a powerful speech:

Practice Your Speech

Familiarity with your material will boost your confidence and help you deliver a more natural and engaging speech.

Engage with Your Audience

Make eye contact, use gestures, and vary your vocal tone to keep the audience engaged. Tailoring your message to the audience’s interests and concerns can also increase engagement.

Use Rhetorical Devices

Techniques such as repetition, rhetorical questions, and the rule of three can make your speech more memorable and persuasive.

Handle Nervousness

It’s normal to feel nervous. Techniques like deep breathing, positive visualization, and focusing on your message rather than yourself can help manage speech anxiety.

Common Mistakes to Avoid in Persuasive Speeches

Avoiding common pitfalls can enhance the effectiveness of your persuasive speech. Some mistakes to avoid include:

Overloading with Facts

While evidence is crucial, too many facts can overwhelm your audience. Balance your speech with stories, anecdotes, and emotional appeals.

Ignoring the Audience

Failing to consider the audience’s values, beliefs, and knowledge level can make your speech less effective. Tailor your message to resonate with your listeners.

Lack of Structure

A clear and logical structure helps your audience follow your argument. Ensure your speech has a strong introduction, body, and conclusion.

Neglecting the Call to Action

A persuasive speech should motivate the audience to think, feel, or act differently. Be clear about what you want your audience to do after listening to your speech.

By choosing a compelling topic, conducting thorough research, and delivering your speech effectively, you can persuade your audience and make a lasting impact. Remember, the power of persuasion lies not only in the strength of your arguments but also in your ability to connect with and move your audience.

Enhancing Your Persuasive Speech

Understand your audience.

• Tailor your message to their values, beliefs, and experiences.
• Anticipate counterarguments and address them in your speech.

Use Emotional Appeals

• Connect with your audience on an emotional level to make your message more compelling.
• Share personal stories or anecdotes that illustrate your points.

Cite Credible Sources

• Support your arguments with data and evidence from reputable sources.
• This adds credibility to your speech and strengthens your position.

Practice Delivery

• Your delivery can be as important as your message.
• Practice your speech multiple times, focusing on tone, pace, and body language.

Frequently Asked Questions

How do i choose a persuasive speech topic.

• Select a topic you are passionate about, as your enthusiasm will be contagious.
• Consider the interests and composition of your audience.
• Choose a topic that is timely and relevant.

How can I overcome nervousness when speaking?

• Practice your speech multiple times in front of a mirror or with friends.
• Familiarize yourself with the venue and equipment before your speech.
• Remember that feeling nervous is normal; focus on your message rather than your fear.

How do I engage my audience during a persuasive speech?

• Start with a strong hook to grab their attention.
• Use rhetorical questions to provoke thought and encourage audience participation.
• Make eye contact and use gestures to connect with your audience.

Remember, the key to a successful persuasive speech lies not only in what you say but also in how you say it. Engaging with your audience, using evidence to support your arguments, and delivering your message with confidence are all critical components of effective persuasion.

By incorporating these strategies and leveraging the resources provided, you’ll be well on your way to mastering the art of persuasive speech. Whether you’re advocating for social change, presenting a new idea, or persuading your audience to adopt a new perspective, the power of persuasion is a key tool in your communication arsenal.

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Persuasive Essay: The Right to Education

Introduction Within this essay I will provide sufficient logic and evidence to prove that education is a right that all people deserve. In the developed world it is a right that may be met with an actual education, but in other countries there is no formal education system and it is a shame those people are denied access to an education. This essay will prove that it is the right of all people to have a formal education.

Body There are some people that throw away their education. They are given the right to it, a right that was fought with the blood of their ancestors, and they throw it away because it is not fun and it is inconvenient. Their discarding of their education is no reason why the right should be revoked. Some people do not know a good thing when they have it, and their ignorance will only spread if people are denied the right to education. The right to an education should be present so that people can make a choice as to whether they exercise that right.

Bill Cosby has been criticized heavily for telling things the way they are. He was accused of turning his back on the black community because he said that black people have themselves to blame if things are going bad. One of his points was that a black person may call another person “white” in a derogatory fashion if he or she is caught studying. Yet, he also pointed out that a person fresh from Africa will go to a library and study for free if needs be, just so that he or she may have an education. As Bill Cosby points out, there are attitudes that make it appear as if the right to an education is a bad thing, but when you see the attitude of a person that comes from a country without a formal education system then it becomes obvious that the right to an education is a good thing.

Ignorance will only spread further if people are not shown how to make informed decisions. Education teaches people how to learn and conduct their own studies. It teaches people how to think critically and shows how the life choices of other people have led to bad situations. An education can teach all of this to a child so that the child need not live in ignorance all of his or her life.

There is the obvious conclusion that education is needed because people need an education to get a job. Though that is a good point, this essay also pointed out that the right to an education should not be denied because some people have it and turn their back on it. People have the right to an education, and choosing to exercise that right is up to them. There is also the fact that ignorance will spread and people will not develop into thinking adults without the benefit of education. Results based education systems may miss this point, but education can lead to a person learning how to think critically and learning how to make informed adult decisions.

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Good Persuasive Speech Topics for Students Who Don’t Lose

Julia de Raadt

Head of research and lead admissions expert, table of contents, how to come up with good persuasive speech topics in the first place, no matter what, don’t freak out – empowerly can help, the ultimate struggle.

• Wondering Where You Should Begin? Read On. 

Keep Your Personality in Mind as You Craft Your Argument

This should be something you feel strongly about, it’s simple – be passionate, where to look for persuasive speech topics, keep in mind that you will have to provide evidence, consider your audience, facing a heated audience, matching the level of education of your audience, good topics for persuasive speech are often controversial.

•  A Place to Begin

Check Us Out

Stay up-to-date on the latest research and college admissions trends with our blog team.

Preparing a persuasive speech but need an inspiring topic? Our blog presents a list of good persuasive speech topics specifically curated for students who want to make an impact. Explore a range of thought-provoking subjects, from environmental issues to social justice, and learn how to craft compelling arguments that engage your audience. Whether you’re a seasoned public speaker or just starting, our blog offers valuable tips and topic suggestions to help you deliver a persuasive speech that leaves a lasting impression. Discover your voice and tackle important topics with confidence using our guide to good persuasive speech topics for students.

Coming up with a solid persuasive speech topic isn’t always easy. Perhaps the stress has been building up for days. You’ve been trying to come up with a topic, but you keep coming up short. You’ve been racking your brain for something, anything interesting to persuade a willing (or unwilling) audience. 

If coming up with an argument for a persuasive speech topic is stressing you out, don’t worry. You are in good hands: Empowerly is here to help. 

Coming up with a solid persuasive speech topic or even a passable persuasive college admissions essay topic can be a struggle. This can be true even for straight-A students who may or may not have a penchant for argument. Coming up with a topic is a whole different ball game than arguing a fact that comes up in daily conversation. Don’t fret – we have you covered in terms of good persuasive speech topics, where to find them, and where to even begin a successful argument. 

Wondering Where You Should Begin? Read On. 

Persuasive speech topics range from the minute to the monumental. There are several different routes you can take when deciding on a persuasive speech topic. Above all else, consider your audience and the message you are trying to convey. We will discuss this more later on in this article. For now, brainstorm a few ideas that you’d be willing to convince a room of stubborn people you’re right about. 

When choosing persuasive speech topics, you should also consider your own personality and beliefs. Think about what drives you, what grinds your gears, or what really gets under your skin. If your argument doesn’t feel like “you” then you won’t be able to convince anyone that you actually believe what you are saying. 

Remember that your persuasive speech is about a topic on which you are trying to convince your audience to change their mind. This shouldn’t be something you feel lukewarm about, and it certainly shouldn’t be something you are not willing to research. Research is arguably the most important part of this process, and it isn’t something you should take lightly. Later, we’ll talk more about the research aspect of creating a good persuasive speech topic. 

It is undoubtedly more difficult to come up with a solid persuasive argument if you aren’t passionate about something, and it can be nearly impossible to do so if you don’t believe in the cause at all. On the other hand, if you are passionate about something, it is likely that convincing someone you are right about it will come naturally. 

Good topics for persuasive speech events are abundant, you simply have to know where to start looking. If you can’t find anything that really catches your eye, don’t worry. We’ll give you a few ideas below. You can also look in today’s news headlines, in your history book, or for an opinion piece that you disagree with. Just remember that no matter where you find your persuasive speech topic, you have to be prepared or nobody will take you seriously. Get out there and start looking (after you finish reading all of our exceptional hints, tips, and tricks relating to good persuasive speech topics, of course). 

It should be noted that good persuasive speech topics should typically be well-researched and documented. Find evidence linked to them that you can use to craft a strong, solid argument. Hopefully, there are a few key points that you can focus on in your argument. Knowing what those key points are will help you know where to start your research. If one point comes up sparse in the search engine, move on to the next. Eventually, you will find a key point or two that you can latch onto and use to craft a very compelling argument. 

As we mentioned before, when coming up with a good persuasive speech topic, you must consider your audience. Take into account your audience’s beliefs, demographics, and level of education. These factors all play a role in the way in which you craft your incredibly effective persuasive speech. 

If you know before walking into this that your audience feels heated and passionate about the topic, be prepared to face some degree of backlash. If this is the case, you will need to lean heavily on logic and reasoning in an attempt to dampen the emotions of your audience. With the right facts presented in a firm but friendly manner, you’ll be surprised at how effective your argument becomes.

It goes without saying that you may have a different level of education than those in your audience. This is unavoidable, but it does not mean that your message will be ignored. If your audience is more educated than you, learn the terminology, history, and semantics of your topic like the back of your hand. You need to be able to defend your argument and make sure that it sticks. 

On the other hand, if your audience has a lower level of education than you, simplify your argument a reasonable amount. At the same time, do not dumb it down. Simply explain it as though you were teaching your topic to a peer (because you are). Remember that if you cannot explain something in simple terms, the odds are that you do not understand it well enough to be making an argument about it in the first place.  

Something else that should be noted about good persuasive speech topics is that they are often more emotional. This is perfectly fine as long as you believe what you are arguing. The exception to this rule is if you are working on an assignment where your teacher or professor wants you to argue the side of the opposition. If that is the case, gather as much data as possible and center your argument on logos (logic) since the pathos (passion, empathy) won’t be there. 

Below, we will list a few good persuasive speech topics, but first, let’s talk about how to go about finding or coming up with a good topic on your own in the first place.

 A Place to Begin

Listed below are a few good topics for persuasive speech engagements. By no means is this collection of persuasive speech topics exhausting, but it may give you a place to start or an idea from which you can base your own persuasive speech. 

Here Are Some Good Topics For Persuasive Speech Engagements:

• Should undergraduate degrees be free? 
• Should there be a flat income tax rate? 
• Should hunting be illegal? 
• Should there be a minimum age to become president? 
• Should public schools be required to provide laptops or tablets for students? 
• Should social media be censored? 
• Should books be banned from public libraries?
• Should books be banned from school libraries? 
• Should schools have dress codes? 
• Should everyone be required to drive electric cars? 
• Should contraception be free? 
• Should there be universal healthcare? 
• Should marijuana be legalized? 
• Should parents or teachers teach students about sex?
• Should students be required to say the Pledge of Allegiance? 
• Should corporal punishment be allowed in schools?  
• Should high schools have open campus policies in terms of students being able to go off-campus for lunch? 
• Should colleges follow affirmative action quotas? 
• Should we have high-speed rail systems? 
• Should the government be able to seize land by reason of eminent domain? 
• Should people be required to use reef-friendly sunscreen? 
• Should parents be required to vaccinate their kids for them to attend public schools?
• Should pet owners be required to spay or neuter their pets?
• Should parents allow their children to have social media accounts? 
• Should parents post their children on social media?  
• Should the United States be a direct democracy? 
• Should everyone be vegan? 
• Should you have to have a valid form of identification to vote in the US elections? 
• Should the use of illicit drugs be decriminalized? 

Remember, the list above is not exhaustive. It’s just a place to begin. Find something that you feel passionate about and make sure that your speech is something you feel excited about researching. Then, research it to the moon and back, crafting an argument with facts and logic that can persuade even the most emotional audience, and give a persuasive speech that would change the mind of the most fierce opposition. 

Check out Empowerly’s blog for more tips and tricks on applying to college and growing your abilities as a student. Whether you are working on your college applications or just want to impress the college admissions team, Empowerly has your back. 

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• 50 Argumentative Essay Topics
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement

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10 Persuasive Speech Examples for College Students to Inspire Your Next Presentation

Confronting the jitters that come with public speaking is an all-too-familiar battle for many of us. I, too, have grappled with the butterflies in my stomach and the weight of wanting to make a lasting impression .

After diving deep into research, I stumbled upon 10 incredibly impactful persuasive speech examples that revolutionized my approach to engaging an audience . This article is set to illuminate your journey towards captivating presentations delivered with unwavering confidence .

Prepare to be inspired!

Table of Contents

Key Takeaways

• Persuasive speeches can convince people to believe in an idea or take action. They use strong arguments and emotional appeals .
• Knowing your audience is key. Tailor your speech to their interests and values to connect better.
• Different persuasive techniques , like using emotions, facts, or storytelling, can make speeches more effective.
• Examples of great persuasive speeches include Martin Luther King Jr.’s “I Have a Dream” and Steve Jobs’ final speech. These show different ways to inspire and motivate people.
• Practice makes perfect . Learning from powerful speeches helps improve speaking skills and confidence in delivering messages that persuade others.

Understanding Persuasive Speeches

Understanding Persuasive Speeches:

Persuasive speeches aim to influence and convince the audience.

College students benefit from learning persuasive speech techniques.

Definition and purpose

A persuasive speech aims to convince the audience about a specific stance, idea, or action . It’s like telling someone why they should believe in what you’re saying and even take your recommended action.

This type of speech relies on strong arguments, emotional appeals , or both to get people on your side. As I learned in Toastmasters International , making a good persuasive speech means using clear language and powerful rhetoric tools.

For college students mastering the art of persuasive speaking is crucial. It builds their ability to argue effectively, which is valuable in debate scenarios and when writing argumentative essays.

Students learn to influence others by crafting convincing speeches that resonate with their audience. With examples from leaders like Martin Luther King Jr. , and innovative topics from lists offering over 200+ persuasive ideas, students can explore how to inspire change or motivate action through words alone.

Importance for college students

Persuasive speaking is a valuable skill for college students to master. It enhances critical thinking , communication abilities , and confidence. These speeches inspire change and influence others, crucial in academic and professional pursuits.

Understanding the art of persuasive speech equips students with the ability to articulate their ideas effectively, promoting leadership qualities and the capacity to sway opinions in various settings.

This skill proves essential when engaging in debates, presentations, or advocating for one’s beliefs within campus communities or future careers.

Tips for Creating an Effective Persuasive Speech

Creating an effective persuasive speech involves understanding your audience and using different approaches to persuade them. It’s important to tailor your speech towards the needs and interests of your listeners, engaging them with compelling arguments and persuasive techniques.

Knowing your audience

As a public speaking beginner, it’s crucial to understand your audience before crafting a persuasive speech. This ensures that your message resonates with them and captures their attention.

By knowing who you are speaking to, you can tailor your content and delivery to match their interests, beliefs, and values. Understanding the demographics, preferences, and expectations of your audience will help you engage them effectively and make a lasting impact on their hearts and minds.

Crafting speeches that cater to the specific needs and interests of your audience is key in successful persuasion techniques towards college students or any other group. Taking the time to research and analyze your audience allows for better connection during presentations.

Utilizing different persuasive approaches

To create an effective persuasive speech, consider using different approaches to appeal to your audience. Here are some key strategies:

• Use emotional appeal to connect with the audience on a personal level, evoking empathy and compassion.
• Employ logical reasoning and factual evidence to build a strong, rational argument that convinces through reason.
• Utilize storytelling to illustrate your points and make them relatable and memorable. This helps in engaging the audience and retaining their interest.
• Incorporate the use of rhetorical questions to provoke deep thinking and encourage active participation from the audience.
• Apply the technique of repetition to emphasize key points and make them more impactful.
• Employ the use of credible sources and expert testimonies to add credibility and authority to your arguments.

By integrating these various persuasive approaches into your speech, you can effectively engage your audience and leave a lasting impression.

10 Inspiring Persuasive Speech Examples for College Students

Explore 10 inspiring persuasive speech examples that will spark creativity and motivation for your next college presentation. These speeches are powerful tools to help you craft compelling content and deliver an impactful message.

I Have a Dream by Martin Luther King Jr.

Martin Luther King Jr.’s “I Have a Dream” speech is a compelling example of persuasive speaking . It inspires and motivates with powerful words that advocate for equality and justice.

This famous speech contains rhetorical devices such as repetition and powerful imagery to convey its message effectively. As college students, we can learn from this iconic speech how to engage an audience, structure our ideas, and deliver a persuasive message that resonates.

The impact of this speech still resonates today, making it a timeless example of influential public speaking .

Ain’t I a Woman by Sojourner Truth

Sojourner Truth ‘s “Ain’t I a Woman” speech delivered in 1851 highlights the struggles faced by African American women. She powerfully advocates for gender and racial equality through her emotive delivery.

Truth’s use of repetition and rhetorical questions effectively captures the audience’s attention, making it a compelling example of persuasive oratory .

Paying attention to Sojourner Truth’s powerful oration skills can help public speaking beginners improve their own speaking abilities. The impact of her speech showcases how meaningful messages can be conveyed with passion and conviction , resonating strongly with audiences.

Inaugural Address by John F. Kennedy

John F. Kennedy delivered an inspiring inaugural address , urging citizens to contribute to their country’s welfare. He emphasized the importance of unity and global cooperation for a better future.

The speech resonates with themes of hope, freedom, and collective responsibility , making it a compelling example for college students seeking to motivate and persuade their audience.

Kennedy’s powerful rhetoric and ability to connect with people offer valuable lessons in persuasive speaking examples and effective communication strategies .

The Transformation of Silence into Language and Action by Audre Lorde

Audre Lorde’s “The Transformation of Silence into Language and Action” stresses the power of speaking out . It encourages taking action and using words to challenge injustices. Lorde’s work urges us to break the silence, addressing issues that matter, igniting change within ourselves and our communities.

This piece is a powerful example for college students on how their voices can influence important conversations about social justice and equality.

In crafting persuasive speeches, it is crucial to draw inspiration from Lorde’s call to transform silence into meaningful action. Her poignant words provide valuable insights for effective public speaking, especially when advocating for societal change and progress .

Quit India by Mahatma Gandhi

Transitioning from poignant speeches like “The Transformation of Silence into Language and Action by Audre Lorde,” we come to the influential speech “Quit India” by Mahatma Gandhi.

This speech was a call for civil disobedience against British rule, emphasizing non-violent resistance . It’s an example of persuasive speaking that inspired a nation towards independence.

Mahatma Gandhi’s powerful message in “Quit India” stirred the Indian population to join together in a peaceful yet forceful protest against colonialism . This illustrates how persuasive speaking can ignite movements and influence change .

This Is Water by David Foster Wallace

Transitioning from the powerful persuasive speech “Quit India by Mahatma Gandhi,” let’s dive into another example that can inspire your own presentations: “This Is Water” by David Foster Wallace.

This renowned commencement address delivered in 2005 at Kenyon College offers a thought-provoking perspective on the importance of awareness and conscious living amidst life’s mundane routines.

In this speech, Wallace implores listeners to consider their outlook on daily life, encouraging them to move beyond self-centered thinking and embrace empathy and understanding for others.

The speech is an excellent example of using relatable storytelling combined with philosophical insights to captivate an audience .

Freedom from Fear by Aung San Suu Kyi

“Freedom from Fear,” a speech by Aung San Suu Kyi , highlights the courage to stand up against oppression and fight for democracy . Aung San Suu Kyi’s impassioned delivery is inspiring and shows how persuasive speeches can influence change in society.

This example serves as a powerful reminder of the impact a well-crafted speech can have on an audience, making it an excellent model for college students honing their oratory skills.

The emotional depth and compelling arguments used by Aung San Suu Kyi make her speech a standout example of effective persuasion in public speaking, ensuring it resonates with both speaker and audience alike.

The Audacity of Hope by Barack Obama

Barack Obama’s “The Audacity of Hope” is a compelling example of persuasive speech . It addresses hope and unity, essential for public speaking. The speech emphasizes the power of hope to inspire and motivate an audience effectively.

It demonstrates how to connect with listeners on a personal level, which is crucial for persuasive speaking. Barack Obama’s masterful use of rhetoric and engaging storytelling captivates the audience, making it an ideal model for students honing their presentation skills.

This impactful speech resonates with audiences due to its ability to evoke emotions and encourage positive change through effective communication.

Questioning the Universe by Stephen Hawking

Stephen Hawking’s “Questioning the Universe” speech is a compelling example of persuasive rhetoric . Hawking, the renowned physicist, captivated audiences through his explanation of complex scientific concepts in simple terms.

His speech emphasized the importance of curiosity and exploration in understanding the cosmos, making it an excellent model for engaging college presentations . By incorporating relevant examples and demonstrations into your own speeches, you can effectively deliver thought-provoking content to your audience without overwhelming them with technical details.

Acquiring inspiration from such influential figures as Hawking can elevate your public speaking skills, fostering confidence and engagement in your delivery style.

Final Speech by Steve Jobs

Steve Jobs’ final speech was a powerful reminder of the value of perseverance and passion . He urged us to pursue our dreams , stay hungry for success, and not settle for less. Jobs shared his personal journey, emphasizing the importance of loving what you do.

In his address, Steve Jobs highlighted the need to embrace change and take risks in order to achieve greatness. His speech served as a testament to innovation and determination , inspiring listeners to strive for excellence in their endeavors.

Jobs’ final speech encapsulated the essence of unwavering dedication and commitment towards one’s aspirations. It showcased the significance of resilience and tenacity in overcoming obstacles on the path to success .

Exploring persuasive speeches can truly change how we speak and inspire. Let’s hear from an expert, Dr. Emily Stanton. With a PhD in Communication Studies and over 20 years of teaching experience, Dr.

Stanton has guided countless students through the art of persuasion. Her work includes groundbreaking research in effective communication strategies .

Dr. Stanton finds our selection of “10 Persuasive Speech Examples for College Students” essential for mastering persuasive speaking skills . She explains that these examples offer a wide range of techniques and approaches, showing us different ways to connect with our audience effectively.

She stresses the importance of ethical speech delivery and choosing topics responsibly. Transparency about sources and motives builds trust between speaker and listener, according to Dr.

For incorporating these examples into daily practice, she suggests starting with understanding the context behind each speech before trying to adapt their tactics. This approach ensures authenticity in your own presentations.

In her balanced evaluation, Dr. Stanton praises the diversity of speeches chosen but reminds us that effectiveness also depends on execution— preparation is key ! She urges comparing these examples against others available online or in textbooks for a broader perspective.

Finally, Dr.Stanton believes this collection serves as a powerful tool for improving public speaking skills among college students seeking inspiration or guidance on presenting persuasively.

Ryan Nelson is the founder of Speak2Impress, a platform dedicated to helping individuals master the art of public speaking. Despite having a crippling fear of public speaking for many years, Ryan overcame his anxiety through diligent practice and active participation in Toastmasters. Now residing in New York City, he is passionate about sharing his journey and techniques to empower others to speak with confidence and clarity.

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Learning Objectives

• Define persuasive speaking
• Explore organizational patterns for persuasive speeches

Explain the barriers to persuading an audience

• Identify common logical fallacies

On the first day of class, your instructor provided you a “lay of the land.” They introduced you to course documents, the syllabus, and reading materials.

“It’s important that you read your textbook,” they likely shared. “The material will allow you to dive deeper into the course material and, even if you don’t initially realize its importance, the reading material will build throughout the semester. The time spent reading will be worth it because without that knowledge, it will be difficult to complete assignments and receive full credit. The time spent reading will benefit you after you leave for the semester, too, and you’ll have critical thinking skills that will permeate your life out of the classroom.” Sound familiar?

This is persuasion. Your instructor is persuading you that reading the textbook is a good idea—that it’s an action that you should take throughout the semester. As an audience member, you get to weigh the potential benefits of reading the textbook in relation to the consequences. But if your instructor has succeeded in their persuasive attempt, you will read the book because they have done a good job of helping you to conclude in favor of their perspective.

Persuasion is everywhere. We are constantly inundated with ideas, perspectives, politics, and products that are requesting our attention. Persuasion is often positively paired with ideas of encouragement, influence, urging, or logic. Your instructors, for example, are passionate about the subject position and want you to succeed in the class. Sadly, persuasion can also be experienced as manipulation, force, lack of choice, or inducement. You might get suspicious if you think someone is trying to persuade you. You might not appreciate someone telling you to change your viewpoints.

In this chapter, we explore persuasive speaking and work through best practices in persuasion. Because persuasion is everywhere, being critical and aware of persuasive techniques will allow you to both ethically persuade audiences and evaluate arguments when others attempt to persuade you. We’ll start with the basics by answering the question, “what is persuasion?”

Introducing Persuasive Speaking

Persuasion is “the process of creating, reinforcing, or changing people’s beliefs or actions” (Lucas, 2015, p. 306). Persuasion is important in all communication processes and contexts—interpersonal, professional, digital—and it’s something that you do every day. Convincing a friend to go see the latest movie instead of staying in to watch TV; giving your instructor a reason to give you an extension on an assignment; writing a cover letter and resume and going through an interview for a job—all of these and so many more are examples of persuasion. In fact, it is hard to think of life without the everyday give-and-take of persuasion. In each example listed, Lucas’s definition of persuasion is being implemented: you are asking a person or group to agree with your main idea.

When using persuasion in a public speech, the goal is to create, change, or reinforce a belief or action by addressing community problems or controversies. Remember that public speaking is a long-standing type of civic engagement; when we publicly speak, we are participating in democratic deliberation. Deliberatio n , or the process of discussing feasible choices that address community problems, is important in resolving community concerns because it allows all perspectives to be considered. Persuasive speaking means addressing a public controversy and advocating for a perspective that the speaker hopes the audience will adopt. If the issue isn’t publicly controversial – if everyone agrees or if there are not multiple perspectives – you are not persuading. You’re informing.

So, what’s a public controversy? Public controversies are community disputes that affect a large number of people. Because they involve a large number of people, public controversies often have multiple perspectives, leading to public deliberation and debate to resolve each dispute.

We experience public controversies daily. Through our social media feeds, we continuously scroll past shared articles, comments, or posts that provide different perspectives on community problems and potential solutions. You might, for example, join your local neighborhood (or dorm) Facebook group where neighbors share information and collaborate on solutions to specific problems facing the community. Each problem has consequences for different neighbors, and Facebook allows a space to deliberate and organize to address community priorities. They are controversial, however, because not all neighbors agree what which problems should be solved first or what those solutions are.

Sadly, there is no shortage of public controversies, and advocating for solutions to key community problems can feel overwhelming.

“How do I figure out one controversy to speak out about?” you may wonder.

Identify public controversies by listening and engaging with your community. What issues are affecting them? What are priorities? Once you’re able to locate a key community dispute, ask yourself:

• What is it? What is the problem? Are there more than 1? Is this the key problem or are there other hidden issues?
• What is the impact? What will happen if the problem is not resolved?
• Who’s affected? Who’s being affected or implicated by this problem? Who are the audiences or stakeholders affected? Are the stakeholders a part of my formal audience?
• What can solve it? Are there suggested solutions?

Controversies arise when a community experiences a problem, so your job is to decipher the breadth and depth of that problem. It’s impossible to address all issues in one speech, so researching and prioritizing are key to identifying what advocacy you find most urgent. For any controversy that you can address in a persuasive speech, keep context and power in mind.

Your public speaking context always informs what’s possible to accomplish during a speech. Like we outlined in Chapter 1, the public speaking context refers to both the physical space and cultural context.

The physical context will influence how much information you can provide to your audience. In other words, “Do I have time to talk about this issue?” “What is the most essential information to cover in a limited timeframe?” The broader cultural context can help you in situating your advocacy alongside other community conversations. What else is happening? Have other communities experienced this problem?

As persuasive speakers, you are attempting to influence an audience. What you select and how you present that information will alter how audiences understand the world, and that’s a pretty powerful thought. When you select an advocacy that addresses a public controversy, you are asking the audience to trust your perspective. To uphold that trust, it’s key to examine who is empowered or disempowered by our perspective.

When you’re considering a position toward a public controversy, you might ask, who’s empowered or disempowered by this problem? Who’s left out of the research? How are communities being represented? What am I assuming about those communities? Who is affected by my advocacy?

We can be well-meaning in our advocacies, especially when we select a persuasive insight based on our own experience. We become passionate about issues that we have seen, and that’s OK! Such passion can also, however, mean that we represent information in ways that are stereotypical or lead to the disempowerment of others.

If your city, for example, is deciding where to place a landfill, you may advocate against the plant being placed in your neighborhood. That advocacy, on face, makes sense!

“This will reduce our property values and just be plain stinky,” you might argue.

When we think about the issue reflexively and with power in mind, however, we may find that landfills are much more likely to be placed in neighborhoods that are predominant people of color (Massey, 2004). Advocating against placing the plant in your home may inadvertently mean the plant is placed in more vulnerable neighborhoods. Those neighbors become disempowered in your attempt to empower your own community.

In this example, practicing reflexivity might include asking: What are the potential solutions? What options do I have to avoid disempowering groups? Using sound research skills, considering other alternatives or perspectives, and listening can be mechanisms to answer these inquiries

There are no easy answers, but we are confident that you can select advocacies that are meaningful and worthwhile.

Formulating Persuasive Propositions

Once you feel comfortable and confident about a controversial issue that is ethical, timely and contextually relevant, you will need to identify what type of persuasive proposition that you’ll use in your speech. There are three types of persuasive propositions: propositions of fact, value, or policy. Each type will require different approaches and may have different persuasive outcomes for your audience.

Propositions of Fact

Propositions of fact answer the question, “is this true?” Speeches with this type of proposition attempt to establish the truth of a statement. There is not a sense of what is morally right and wrong or what should be done about the issue, only that a statement is supported by evidence or not.

These propositions are not facts like “the chemical symbol for water is H20” or “Barack Obama won the presidency in 2008.” Propositions or claims of fact are advocacies with evidence on different sides and/or spark disagreement. Some examples of propositions of fact are:

• Converting to solar energy can save homeowners money.
• John F. Kennedy was assassinated by Lee Harvey Oswald working alone.
• Coal exacerbates global warming.
• Climate change has been caused by human activity.
• Granting tuition tax credits to the parents of children who attend private schools will perpetuate educational inequity.
• Watching violence on television causes violent behavior in children.
• William Shakespeare did not write most of the plays attributed to him.
• John Doe committed the crime of which he is accused.

Notice that no values—good or bad—are explicitly mentioned. The point of these propositions is to prove with evidence the truth of a statement, not its inherent value. Your goal is to persuade the audience to update their understanding or belief about the topic in question. Because you are likely not asking the audience to overtly act, it’s necessary to embed arguments that highlight how or why this factual information is meaningful for them or how the factual statement resolves a public controversy.

Propositions of fact are meaningful persuasive claims when new evidence or scientific observations arise that your audience may not know. Facts, statistics, definitions, or expert testimony are common evidence types for these propositions.

Propositions of Value

Propositions of value argue that something is good/bad or right/wrong. When the proposition has a word such as good, bad, best, worst, just, unjust, ethical, unethical, moral, immoral, advantageous or disadvantageous, it is a proposition of value. Some examples include:

• Hybrid cars are the best form of automobile transportation available today.
• Homeschooling is more beneficial for children than traditional schooling.
• The War in Iraq was not justified.
• The United States is not the greatest country on earth.
• Capital punishment is morally wrong.
• White supremacy is wrong.
• Mascots that involve Native American names, characters, and symbols are demeaning.
• A vegan diet is the healthiest one for adults.

Communication is a key vehicle in understanding values because communication is how communities collectively determine what is right or wrong. Because values are culturally-situated and not universal, as a speaker, you must ground and describe what value or moral judgement you’re utilizing. If a war is unjustified, what makes a war “just” or “justified” in the first place? What makes a form of transportation “best” or “better” than another? Isn’t that a matter of personal approach? For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “most stylish,” “powerful,” or “prestigious.”

Effective propositions of value rely on shared beliefs held by your audience. Developing confidence about your audience will allow you to determine what value systems they rely on and how your proposition relies on similar belief systems. We’ll talk more about appealing to your audience below.

Propositions of Policy

Policy propositions identify a solution to correct the problem. These propositions call for a change in policy (including those in a government, community, or school) or call for the audience to adopt a certain behavior.

Speeches with propositions of policy try to instigate the audience to act immediately, in the long-term, or alter their perspective on an issue. A few examples include:

• Our state should require mandatory recertification of lawyers every ten years.
• The federal government should act to ensure clean water standards for all citizens.
• The state of Georgia should require drivers over the age of 75 to take a vision test and present a certificate of good health from a doctor before renewing their licenses.
• Wyeth Daniels should be the next governor of the state.
• The Supreme Court should rule that migrant detention centers are unconstitutional.

These propositions are easy to identify because they almost always have the word “should” in them.

Many policy propositions advocate for a solution through a specific organization or government agency. In the examples above, the federal government, the state, and the Supreme Court are all listed as relevant actors to resolve the problem.

Alternatively, you could advocate for your audience to make specific behavioral changes that lead to solutions. If you’re addressing the consequences of climate change in your local community, do solutions require government or non-profit action? Could your audience make in-roads to reducing the negative effects of climate change alone? Thorough research will assist you in determining what actors – organizations or your audience—are best suited to implement your policy solution.

Policy propositions commonly embed a specific call-to-action. What should the audience do if they are persuading by your perspective? What actions can and should they take that can support your policy proposition? This can include “call your senator” (though more specificity is often helpful), but your call-to-action should be crafted with audience adaptation and information in mind.

Organizing Persuasive Propositions

Organization plays a key role in comprehending an argument. Chapter 6 on organizing provides you a nice starting place to decide which organizational pattern is best suited for different speech types. In this section, we discuss organizing persuasive speeches with a focus on propositions of policy.

Once you’ve identified your main argument, ask, “what organizational pattern best suits my argument?”

For propositions of fact or value, you might select a categorical organization. Essentially that means that you will have two to four discrete, separate arguments in support of the proposition. For example:

Proposition of Fact: Converting to solar energy can save homeowners money.

• Solar energy reduces power bills.
• Solar energy requires less money for maintenance.
• Solar energy works when the power grid goes down.

For propositions of policy, the problem-solution organization pattern is commonly used. We do not typically feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. As the saying goes, “If it ain’t broke, why fix it?” In a problem-solution pattern, you can spend ample and organized time outlining the consequences to inaction, i.e. the problem.

Although a simple problem-solution organization is permissible for a speech of actuation, you will probably do well to utilize the more detailed format called Monroe’s Motivated Sequence.

This format, designed by Alan Monroe (1951), is based on John Dewey’s reflective thinking process to consider audience listening patterns. Monroe’s Motivated Sequence involves five steps, which should not be confused with the main points of the outline. Some steps in Monroe’s Motivated Sequence may take two points. Each step is described below:

• Attention . This is the introduction, where the speaker brings attention to the importance of the topic as well as their own credibility and connection to the topic.
• Need. Here the problem is defined and defended. It is important to make the audience see the severity of the problem, and how it affects them, their family, or their community. The harm or need can be physical, financial, emotional, educational, or social. It will have to be supported by evidence.
• Satisfaction. A need calls for satisfaction in the same way a problem requires a solution. Not only does the speaker present the solution and describe it, but they must defend that it works and will address the causes of the problem as well as the symptoms.
• Visualization. This step looks to the future either positively or negatively. If positive, the benefits from enacting or choosing the solution are shown. If negative, the disadvantages of not doing any-thing to solve the problem are shown.
• Action . In the action step, the goal is to give specific steps for the audience to take as soon as possible to move toward solving the problem. Whereas the satisfaction step explains the solution overall, the action step gives concrete ways to begin making the solution happen.

The more concrete you can make the action step, the better. Research shows that people are more likely to act if they know how accessible the action can be. For example, if you want students to be vaccinated against the chicken pox virus (after establishing that it is a key public controversy), you can give them directions to and hours for a clinic or health center where vaccinations at a free or discounted price can be obtained.

With any organizational pattern selected, it’s imperative to group your main points around clear claims that are supported with evidence and explained with a warrant. As you develop your persuasive arguments, stay appraised of who your audience is and best practices for persuasion.

Developing the Persuasive Speech: Appealing to an Audience

Persuasion only occurs with an audience, so your main goal is to answer the question, “how do I persuade the audience to believe my proposition of fact, value, or policy?”

To accomplish this goal, identify your target audience —individuals who are willing to listen to your argument despite disagreeing, having limited knowledge, or lacking experience with your advocacy. Because persuasion involves change, you are targeting individuals who have not yet changed their beliefs in favor of your argument.

The persuasive continuum (Figure 13.1) is a tool that allows you to visualize your audience’s relationship with your topic.

Figure 13.1

The persuasive continuum views persuasion as a line going both directions. Your audience members, either as a group or individually, are sitting somewhere on that line in reference to your thesis statement, claim, or proposition.

For example, your proposition might be, “The main cause of climate change is human activity.” In this case, you are not denying that natural forces, such as volcanoes, can affect the climate, but you are claiming that human pollution is the central force behind global warming. To be an effective persuasive speaker, one of your first jobs is determining where your audience “sits” on the continuum.

+3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods). +2 means agree but not to the point of acting upon it. +1 as mildly in favor of your proposition; that is, they think it’s probably true but the issue doesn’t affect them personally. 0 means neutral, no opinion, or feeling uninformed enough to make a decision. -1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. -2 means disagreement to the point of dismissing the idea pretty quickly. -3 means strong opposition to the point that the concept of climate change itself is not even listened to or acknowledged as a valid subject.

Since everyone in the audience is somewhere on this line or continuum, persuasion means moving them to the right, somewhere closer to +3.

Your topic will inform which strategy you use to move your audience along the continuum. If you are introducing an argument that the audience lacks knowledge in, you are moving an audience from 0 to +1, +2, or +3. The audience’s attitude will be a 0 because they have no former opinion or experience.

Thinking about persuasion as a continuum has three benefits:

• You can visualize and quantify where your audience lands on the continuum
• You can accept the fact that any movement toward +3 or to the right is a win.
• You can see that trying to change an audience from -3 to +3 in one speech is just about impossible. Therefore, you will need to take a reasonable approach. In this case, if you knew most of the audience was at -2 or -3, your speech would be about the science behind climate change in order to open their minds to its possible existence. However, that audience is not ready to hear about its being caused mainly by humans or what action should be taken to reverse it.

As you identify where your target audience sits on the continuum, you can dig deeper to determine what values, attitude, or beliefs would prohibit individuals from supporting the proposition or values, attitudes, or beliefs that support your proposition. At the same time, avoid language that assumes stereotypical beliefs about the audience.

For example, your audience may value higher education and believe that education is useful for critical thinking skills. Alternatively, you may have an audience that values work experience and believes that college is frivolous and expensive. Being aware of these differing values will deepen your persuasive content by informing what evidence or insights to draw on and upon for each audience type.

Once you’re confident about where your audience is on the continuum and what values they hold, you can select the appropriate rhetorical appeals – ethos, pathos, and logos—to motivate your audience toward action. Yes, we’ve discussed these rhetorical appeals before, but they are particularly useful in persuasive speaking, so let’s re-cap.

Ethos is the influence of speaker credentials and character in a speech. Ethos is achieved through citing reliable, authoritative sources, strong arguments, showing awareness of the audience, and effective delivery.

Pathos means using the emotions such as love, anger, joy, hate, desire for community to persuade the audience of the rightness of a proposition.

Finally, logos refers to the organized and logical arguments that are used to support a claim.

So, what do these mean in practice? Suppose that your speech is trying to motivate the audience to support expanding bus routes on your campus. Use Table 13.2 to track the use of rhetorical appeals.

In sum, the audience plays a central role in persuasion, so staying tuned-in to audience beliefs and expectations is key.

Barriers to Effective Persuasi ve Speaking

Persuasive speaking can provide opportunities to advocate for important community solutions. But persuasion is really difficult, and there are often barriers to effectively persuading our audience to change their beliefs or act in a new way.

Persuasion is hard because we have a bias against change. As much as we hear statements like “The only constant is change” or “Variety is the spice of life,” the evidence from research and from our personal experience shows that, in reality, we do not like change. Recent risk aversion research, for example, found that humans are concerned more with what we lose than what we gain. Change is often seen as a loss of something rather than a gain of something else, and that’s stressful. We do not generally embrace things that bring us stress.

Given our aversion to change, audiences often go out of their way to protect their beliefs, attitudes, and values. We (as audience members) selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. This selective exposure is especially seen in choices of mass media that individuals listen to, watch, and read. Not only do we selectively expose ourselves to information, we selectively attend to, perceive, and recall information that supports our existing viewpoints (referred to a s elective recall ).

This principle led Leon Festinger (1957) to form the theory of cognitive dissonance , which states, among other ideas, that when we are confronted with conflicting information or viewpoints, we reach a state of dissonance, or tension between ideas and beliefs. It often occurs when we’re presented information that’s out of line with our values or experiences. This state can be very uncomfortable, and we will do things to get rid of the dissonance and maintain “consonance.” We don’t want to accept that our beliefs may be wrong or inconsistent; we want to remain harmonious.

In a sense, not changing can outweigh very logical reasons to change. For example, you probably know a friend who will not wear a seatbelt in a car. You can say to your friend, “Don’t you know that the National Highway Traffic Safety Administration (2009) says, and I quote, ‘1,652 lives could be saved and 22,372 serious injuries avoided each year on America’s roadways if seat belt use rates rose to 90 percent in every state’?” What will your friend probably say, even though you have cited a credible source?

They will come up with some reason for not wearing it, even something as dramatic as “I knew a guy who had a cousin who was in an accident and the cop said he died because he was wearing his seatbelt.” They may even say, “Well I am a good driver, so you only need seat belts if you’re driving poorly.” You may have had this conversation, or one like it. Their argument may be less dramatic, such as “I don’t like how it feels” or “I don’t like the government telling me what to do in my car.” For your friend, the argument for wearing a seat belt is not as strong as the argument against it, at least at this moment. Ideally, at least for a public speaker, the dissonance is relieved or resolved by being persuaded (changed) to a new belief, attitude, or behavior.

So, what is a speaker to do to overcome these barriers? We suggest making reasonable requests, articulating the benefits or consequences, and answering oppositional arguments.

Make Reasonable Requests

Setting reasonable persuasive goals is the first way to meet audience resistance. Look back to the persuasive continuum scale in Figure 13.1. Trying to move an audience from -3 to +2 or +3 is too big a move. Since change is resisted, we do not make many large or major changes in our lives. We do, however, make smaller, concrete, step-by-step or incremental changes every day. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion. Aim small, especially within a time constraint, and work to find future room to build.

Focus on Benefits and Consequences

When problems aren’t resolved, there are consequences. When problems are resolved, there are positive benefits for the community. Because you are asking the audience to change something, they must view the benefits of acting as worth the stress of the change. A speaker should be able to engage the audience at the level of needs, wants, and values as well as logic and evidence.

Identify the benefits, advantages, or improvements that would happen for the audience members who enacted your advocacy. If you do good audience analysis, you know that audiences are asking, “What’s in it for me?” “Why do I need this?”

Alternatively, you could outline the short and long-term consequences of inaction and detail how the problem would negatively affect the audience and/or their community. In other words, you’re identifying what would occur if the audience does nothing; if they choose not to act. Using Monroe’s Motivated Sequences can assist in organizing these arguments.

Answer Oppositional Arguments

During a persuasive speech, audience members are holding a mental dialogue, and they are thinking through rebuttals or oppositional arguments to your advocacy. These mental dialogues could be called the “yeah-buts”—the audience members are saying in their minds, “Yeah, I see what you are arguing, but—”. Reservations can be very strong, since, again, our human bias is to be loss averse and not to change our actions or beliefs.

If you’re advocating a claim that humans are the primary cause of climate change, your audience may think, “yeah, but these consequences won’t happen for a long time,” or “yeah, but we have time to resolve these problems.”

As a speaker, address these! Refute the arguments that may prohibit your audience from changing.

It’s common to call oppositional arguments “misconceptions,” “myths,” or “mistaken ideas” that are widely held about the proposition. You may answer oppositional arguments around climate change by saying, “One common misconception about climate change is that we won’t see the negative impacts for decades. A recent study determined that consequences are already upon us.”

After acknowledging oppositional arguments and seeking to refute or rebut the reservations, you must also provide evidence for your refutation. Ultimately, this will show your audience that you are aware of both sides of the issue you are presenting and make you a more credible speaker.

Understanding and Avoiding Fallacies

So far, we’ve discussed persuasive speaking and strategies to move your audience along the persuasive continuum. Motivating your audience to change, however, must be done ethically while using good reasons.

In Chapter 5, we began discussing best practices in constructing arguments. In this section, we dive deeper into reasoning by highlighting a common pitfall: the use of fallacies — erroneous conclusions or statements made from poor analyses. There are actually dozens upon dozens of fallacies, and we identify 9 common fallacies below.

False Cause

False cause is a fallacy that assumes that one thing causes another, but there is no logical connection between the two. In a false cause fallacy, the alleged cause might not be strong or direct enough. For example, there has been much debate over the causes of the recession in 2008. If someone said, “The exorbitant salaries paid to professional athletes contributed to the recession” that would be the fallacy of false cause. Why? For one thing, the salaries, though large, are an infinitesimal part of the whole economy. Second, those salaries only affect a small number of people. A cause must be direct and strong, not just something that occurred before a problem arose.

Slippery Slope

A slippery slope fallacy is a type of false cause which assumes that taking a first step will lead to subsequent events that cannot be prevented. The children’s book, If You Give a Moose a Muffin , is a good example of slippery slope; it tells all the terrible things (from a child’s point of view) that will happen, one after another, if a moose is given a muffin. If A happens, then B will happen, then C, then D, then E, F, G and it will get worse and worse and before you know it, we will all be in some sort of ruin. So, don’t do A or let A happen because it will inevitably lead to Z, and of course, Z is terrible.

This type of reasoning fails to look at alternate causes or factors that could keep the worst from happening, and often is somewhat silly when A is linked directly to Z. Slippery slope arguments are often used in discussions over emotional and hot button topics that are linked with strong values and beliefs. One might argue that “If guns are outlawed, only outlaws will have guns,” a bumper sticker you may have seen. This is an example of a slippery slope argument because it is saying that any gun control laws will inevitably lead to no guns being allowed at all in the U.S. and then the inevitable result that only criminals will have guns because they don’t obey gun control laws anyway.

In any instance where you’re identifying potential consequences if action is or is not taken, credible evidence and ethical warrants are good checks against our tendency to slippery-slope to the audience.

Hasty Generalization

Making a hasty generalization means making a generalization with too few examples. It is so common that we might wonder if there are any legitimate generalizations. Consider this hastily generalized argument:

A college degree is unnecessary. For example, Mark Zuckerberg dropped out of college, invented Fac e book, and made billions of dollars. As this example demonstrates, dropping out of college leads to great financial success , so a complete degree is pointless.

The key to generalizations is how the conclusions are “framed” or put into language. The conclusions should be specific about the limited nature of the sample.

Straw Person

A straw person fallacy is a fallacy that shows only the weaker side of an opponent’s argument in order to more easily tear it down. The term “straw person” brings up the image of a scarecrow, and that is the idea behind the expression. Even a child can beat up a scarecrow; anyone can.

A straw person fallacy happens when an opponent in a debate misinterprets or takes a small part of their opponent’s position in a debate and makes it a major part of the opponent’s position. This is often done by ridicule, taking statements out of context, or misquoting.

Politicians, unfortunately, commit the straw person fallacy quite frequently. If someone states, “College A is not as good as College B because the cafeteria food at College A is not as good” is a pretty weak argument—and making too big of a deal over of a minor thing—for attending one college over another.

False Dilemma

False Dilemma is often referred to as the “either-or” fallacy. When you are given only two options, and more than two options exist, that is false dilemma. Usually in false dilemma, one of the options is undesirable and the other is the one the persuader wants you to take. False dilemma is common. “America: Love it or Leave It.” “If you don’t buy this furniture today, you’ll never get another chance.” “Vote for Candidate Y or see our nation destroyed.”

Appeal to Tradition

Appeals to tradition is the argument that “We’ve always done it this way.” This fallacy happens when traditional practice is the only reason for continuing a policy. Tradition is a great thing. We do many wonderful things for the sake of tradition, and it makes us feel good. But doing something only because it’s always been done a certain way is not an argument.

You’ve likely experienced this through politicians. For example, if a politician says that we should support coal mining because “it’s a great American tradition and we’ve coal mined for decades,” it certainly highlights values inherent within the speaker, but it’s a fallacy.

This fallacy, the bandwagon , is also referred to as “appeal to majority” and “appeal to popularity,” using the old expression of “get on the bandwagon” to support an idea. Bandwagon is a fallacy that asserts that because something is popular (or seems to be), it is therefore good, correct, or desirable.

You’ve probably heard that “Everybody is doing it” or “more than 50% of the population supports this idea.” Just because 50% of the population is engaging in an activity does not make that a wise choice based on sound reasoning. Historically, 50% of the population believed or did something that was not good or right. In a democracy we make public policy to some extent based on majority rule, but we also have protections for the minority or other vulnerable populations. This is a wonderful part of our system. It is sometimes foolish to say that a policy is morally right or wrong or wise just because it is supported by 50% of the people.

Red Herring

A herring is a fish, and it was once used to throw off or distract foxhounds from a particular scent. A red herring , then, is creating a diversion or introducing an irrelevant point to distract someone or get someone off the subject of the argument. When a politician in a debate is asked about their stance on immigration, and the candidate responds, “I think we need to focus on reducing the debt. That’s the real problem!.” they are introducing a red herring to distract from the original topic under discussion.

This is a fallacy that attacks the person rather than dealing with the real issue in dispute. A person using ad hominem connects a real or perceived flaw in a person’s character or behavior to an issue he or she supports, asserting that the flaw in character makes the position on the issue wrong. Obviously, there is no connection. In a sense, ad hominem is a type of red herring because it distracts from the real argument. In some cases, the “hidden agenda” is to say that because someone of bad character supports an issue or argument, therefore the issue or argument is not worthy or logical.

A person using ad hominem might say, “Climate change is not true. It is supported by advocates such as Congressperson Jones, and we all know that Congressperson Jones was convicted of fraud last year.” This is not to say that Congressperson Jones should be re-elected, only that climate change’s being true or false is irrelevant to their fraud conviction. Do not confuse ad hominem with poor credibility or ethos. A speaker’s ethos, based on character or past behavior, does matter. It just doesn’t mean that the issues they support are logically or factually wrong.

Section Summary

Fallacies reduce good reasoning and they weaken your argument. To avoid fallacies, think critically about what evidence is being used, and if your claim and warrant are reasonable explanations and articulations of that evidence. A key way to avoid fallacies is to double and triple check your evidence to make sure that a) the evidence is credible, b) there is enough evidence to support your claim, and c) you have explained the evidence using good reasons.

Persuasive speaking is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in different ways. Choose your topic based on your own commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos, ethos, and pathos.

Speak Out, Call In: Public Speaking as Advocacy Copyright © 2019 by Meggie Mapes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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38 Chapter 13: Persuasive Speaking

Learning Objectives

After reading this chapter, the student will be able to:

• Define persuasion;
• Define ethos, logos, and pathos;
• Explain the barriers to persuading an audience;
• Construct a clear, reasonable proposition for a short classroom speech;
• Compose an outline for a well-supported persuasive speech;
• Analyze the audience to determine appropriate emotional and per- sonal appeals.

Chapter Preview

– Why Persuade?

– a definition of persuasion, – why is persuasion hard, – traditional views of persuasion, – constructing a persuasive speech.

When your instructor announced on the syllabus or in class that you would be required to give a persuasive speech for this class, what was your re- action? “Oh, good, I’ve got a great idea,” or, “Oh, no!”? For many people, there is something a little uncomfortable about the word “persuasion.”

It often gets paired with ideas of seduction, manipulation, force, lack of choice, or inducement as well as more positive concepts such as encour- agement, influence, urging, or logical arguments. You might get suspicious if you think someone is trying to persuade you. You might not appreciate someone telling you to change your viewpoints. On the other hand, you might not think you have any beliefs, attitudes, values, or positions that are worth advocating for in front of an audience.

However, if you think of persuasion simply as a formal speech with a purpose of getting people to do something they do not want to do, then you will miss the value of learning persuasion and its accompanying skills of appeal, argument, and logic. Persuasion is something you do every day, in various forms. Convincing a friend to go see the latest movie instead of staying in to watch TV; giving your instructor a reason to give you an ex-

tension on an assignment (do not try that for this speech, though!); writing a cover letter and resume and going through an interview for a job—all of these and so many more are examples of persuasion. In fact, it is hard to think of life without the everyday give-and-take of persuasion.

You may also be thinking, “I’ve given an informative speech. What’s the difference?” While this chapter will refer to all of the content of the pre- ceding chapters as it walks you through the steps of composing your per- suasive speech, there is a difference. Although your persuasive speech will involve information—probably even as much as in your informative speech—the key difference is the word “change.” Think of it like this:

INFORMATION + CHANGE = PERSUASION

You will be using the information for the purpose of changing something. First, we try to change the audience’s beliefs, attitudes, and actions, and second, possibly the context they act upon. In the next section we will in- vestigate the persuasive act and then move on to the barriers to persuasion.

Persuasion can be defined in two ways, for two purposes. The first (Lu- cas, 2015) is “the process of creating, reinforcing, or changing people’s be- liefs or actions” (p. 306). This is a good, simple straightforward definition to start with, although it does not encompass the complexity of persuasion. This definition does introduce us to what could be called a “scaled” way of thinking about persuasion and change.

Figure 13.1 – Persuasion Continuum

PropositionThe central idea state- ment in a persuasive speech; a statement made advancing a judgment or opinion Think of persuasion as a continuum or line going both directions (see Figure 13.1). Your audience members, either as a group or individually, are sitting somewhere on that line in reference to your central idea statement, or what we are going to call a proposition in this chapter. In your speech you are proposing the truth or validity of an idea, one which the audience may not find true or acceptable. Sometimes the word “claim” is used for proposition or central idea statement in a persuasive speech, because you are claiming an idea is true or an action is valuable.

For example, your proposition might be, “The main cause of climate change is human activity.” In this case you are not denying that natural forces, such as volcanoes, can affect the climate, but you are claiming that climate change is mainly due to pollution and other harmful things hu- mans have done to the environment. To be an effective persuasive speaker, one of your first jobs after coming up with this topic would be to determine where your audience “sits” on the continuum in Figure 13.1.

+3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes).

+2 means agree but not to the point of acting upon it or only acting on it in small ways.

+1 as mildly in favor of your proposition; that is, they think it’s probably true but the issue doesn’t affect them personally.

0 means neutral, no opinion, or feeling too uninformed to make a decision.

-1 means mildly opposed to the proposition but willing to listen to those with whom they disagree.

-2 means disagreement to the point of dismissing the idea pretty quickly.

-3 means strong opposition to the point that the concept of climate change itself is not even listened to or acknowledged as a valid subject .

Since everyone in the audience is somewhere on this line or continuum, persuasion in this case means moving them to the right, somewhere closer to +3. Thinking about persuasion this way has three values:

• You can visualize and quantify where your audience “sits.”
• You can accept the fact that any movement toward +3 or to the right is a win.
• You can see that trying to change an audience from -3 to +3 in one speech is just about impossible. Therefore, you will be able to take a reasonable approach. In this case, if you knew most of the audience was at -2 or -3, your speech would be about the science behind cli- mate change in order to open their minds to its possible existence. However, that audience is not ready to hear about its being caused mainly by humans or what action should be taken to reverse it.

Your instructor may have the class engage in some activity about your proposed topics in order for you to write your proposition in a way that it is more applicable to your audience. For example, you might have a group discussion on the topics or administer surveys to your fellow students.

Some topics are so controversial and divisive that trying to persuade about them in class is inappropriate. Your instructor may forbid some topics or steer you in the direction of others.

You might also ask if it is possible to persuade to the negative, for example, to argue against something or try to move the audience to be opposed to something. In this case you would be trying to move your audience to the left on the continuum rather than to the right. Yes, it is possible to do so, but it might confuse the audience. Also, you might want to think in terms of phrasing your proposition so that it is favorable as well as reasonable.

For example, “Elderly people should not be licensed to drive” could be re- placed with “Drivers over the age of 75 in our state of should be required to pass a vision and health test every two years to renew their drivers’ licens- es.” The first one is not clear (what is “elderly?”), reasonable (no license at all?), or positive (based on restriction) in approach. The second is specific, reasonable, doable, and positive.

It should also be added that the proposition is assumed to be controversial. By that is meant that some people in the audience disagree with your prop- osition or at least have no opinion; they are not “on your side.” It would be foolish to give a speech when everyone in the audience totally agrees with

Target audiencethe members of an audience the speaker most wants to per- suade and who are likely to be receptive to persuasive messages you at the beginning of the speech. For example, trying to convince your classroom audience that attending college is a good idea is a waste of ev- eryone’s time since, for one reason or another, everyone in your audience has already made that decision. That is not persuasive.

Those who disagree with your proposition but are willing to listen could be called the target audience . These are the members of your audience on whom you are truly focusing your persuasion. At the same time, another cluster of your audience that is not part of your target audience are those who are extremely opposed to your position to the point that they probably will not give you a fair hearing. Finally, some members of your audience may already agree with you, although they don’t know why.

To go back to our original definition, “the process of creating, reinforcing, or changing people’s beliefs or actions,” and each of these purposes im- plies a different approach. You can think of creating as moving an audi- ence from 0 to +1, +2, or +3. You only really “create” something when it does not already exist, meaning the audience’s attitude will be a 0 since they have no opinion. In creating, you have to first engage the audience that there is a vital issue at stake. Then you must provide arguments in favor of your claim to give the audience a basis for belief.

PersuasionA symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmis- sion of a message, in an atmosphere of free choice Reinforcing is moving the audience from +1 toward +3 in the hope that they take action (since the real test of belief is whether people act on it). In reinforcing, the audience already agrees with you but need steps and pushes (nudges) to make it action. Changing is moving from -1 or –2 to

+1 or higher. In changing, you must first be credible, provide evidence for your side but also show why the audience’s current beliefs are mistaken or wrong in some way.

However, this simple definition from Lucas, while it gets to the core of “change” that is inherent in persuasion, could be improved with some attention to the ethical component and the “how” of persuasion. For that purpose, let’s look at Perloff’s (2003) definition of persuasion :

A symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice. (p. 8)

There are several important factors about this definition. First, notice that persuasion is symbolic, that is, uses language or other symbols (even

graphics can be symbols), rather than force or other means. Second, notice that it is an attempt, not always fully successful. Third, there is an “atmo- sphere of free choice,” in that the persons being persuaded can choose not to believe or act. And fourth, notice that the persuader is “trying to con- vince others to change.” Modern psychological research has confirmed that the persuader does not change the audience directly. The processes that the human mind goes through while it listens to a persuasive message is

Mental dialoguean imagined conver- sation the speaker has with a given audience in which the speaker tries to anticipate what questions, concerns, or issues the audience may have to the sub- ject under discussion like a silent, mental dialogue the audience is having with the speaker’s ideas. The audience members as individuals eventually convince them- selves to change based on the “symbols” used by the speaker.

Some of this may sound like splitting hairs, but these are important points. The fact that an audience has free choice means that they are active par- ticipants in their own persuasion and that they can choose whether the speaker is successful. This factor calls on the student speaker to be ethical and truthful. Sometimes students will say, “It is just a class assignment, I can lie in this speech,” but that is not a fair or respectful way to treat your classmates.

Further, the basis of your persuasion is language; even though “a picture is worth a thousand words” and can help add emotional appeal to your speech, you want to focus on communicating through words. Also, Per- loff’s definition distinguishes between “attitude” and “behavior,” mean- ing that an audience may be persuaded to think, to feel, or to act. Finally, persuasion is a process. Successful persuasion actually takes a while. One speech can be effective, but usually other messages influence the listener in the long run.

Persuasion is hard mainly because we have a bias against change. As much as we hear statements like “The only constant is change” or “Variety is the spice of life,” the evidence from research and from our personal experience shows that, in reality, we do not like change. Recent research, for example, in risk aversion, points to how we are more concerned about keeping from losing something than with gaining something. Change is often seen as a loss of something rather than a gain of something else. Change is a step into the unknown, a gamble (Vedantam & Greene, 2013).

In the 1960s psychiatrists Thomas Holmes and Richard Rahe wanted to investigate the effect of stress on life and health. As explained on the Mindtools website:

They surveyed more than 5,000 medical patients and asked them to say whether they had experience any of a series of 43 life events in the previous two years. Each event, called a Life Change Unit (LCU), had a different “weight” for stress. The more events the pa- tient added up, the higher the score. The higher the score, and the larger the weight of each event, the more likely the patient was to become ill. (The Holmes and Rahe Stress Scale, 2015)

You can find the Holmes-Rahe stress scale on many websites. What you will find is that the stressful events almost all have to do with change in some life situations—death of a close family member (which might rate 100 LCUs), loss of a job, even some good changes like the Christmas hol-

idays (12 LCUs). Change is stressful. We do not generally embrace things that bring us stress.

Selective exposurethe decision to expose ourselves to messages that we already agree with, rather than those that confront or chal- lenge us Additionally, psychologists have pointed to how we go out of our way to protect our beliefs, attitudes, and values. First, we selectively expose our- selves to messages that we already agree with, rather than those that con- front or challenge us. This selective exposure is especially seen in choic- es of mass media that individuals listen to and read, whether TV, radio, or Internet sites. Not only do we selectively expose ourselves to information, we selectively attend to, perceive, and recall information that supports our existing viewpoints (referred to as selective attention, selective perception, and selective recall).

Cognitive dissonancea psychological phe- nomenon where peo- ple confronted with conflicting information or viewpoints reacha state of dissonance (generally the dis- agreement between conflicting thoughts and/or actions), which can be very uncom- fortable, and results in actions to get rid of the dissonance and main- tain consonance This principle led Leon Festinger (1957) to form the theory of cognitive dissonance , which states, among other ideas, that when we are con- fronted with conflicting information or viewpoints, we reach a state of dissonance. This state can be very uncomfortable, and we will do things to get rid of the dissonance and maintain “consonance.” Ideally, at least for a public speaker, the dissonance is relieved or resolved by being persuaded (changed) to a new belief, attitude, or behavior. However, the easiest way to avoid dissonance is to not expose oneself to conflicting messages in the first place.

Additionally, as mentioned before, during a persuasive speech the audi- ence members are holding a mental dialogue with the speaker or at least the speaker’s content. They are putting up rebuttals or counter-arguments. These have been called reservations (as in the audience member would like to believe the speaker but has reservations about doing so). They could be called the “yeah-buts”—the audience members are saying in their minds, “Yeah, I see what you are arguing, but—”. Reservations can be very strong, since, again, the bias is to be loss averse and not to change our actions or beliefs.

In a sense, the reasons not to change can be stronger than even very logical reasons to change. For example, you probably know a friend who will not wear a seatbelt in a car. You can say to your friend, “Don’t you know that the National Highway Traffic Safety Administration (2009) says, and I quote, ‘1,652 lives could be saved and 22,372 serious injuries avoided each year on America’s roadways if seat belt use rates rose to 90 percent in ev- ery state’?” What will your friend probably say, even though you have cited a credible source?

They will come up with some reason for not wearing it, even something as dramatic as “I knew a guy who had a cousin who was in an accident and the cop said he died because he was wearing his seatbelt.” You may have had this conversation, or one like it. Their arguments may be less dramat- ic, such as “I don’t like how it feels” or “I don’t like the government telling me what to do in my car.” For your friend, the argument for wearing a seat

belt is not as strong as the argument against it, at least at this moment. If they are open-minded and can listen to evidence, they might experience cognitive dissonance and then be persuaded.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members would have to persuasion, what is a speaker to do? Here are some strategies.

Since change is resisted, we do not make many large or major changes in our lives. We do, however, make smaller, concrete, step-by-step or incre- mental changes in our lives every day. Going back to our scale in Figure 13.1, trying to move an audience from -3 to +2 or +3 is too big a move.

Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, a speaker must “deal with the reservations.” First, the speaker must acknowledge they exist, which shows audience awareness, but then the speaker must attempt to rebut or refute them. In reality, since persua- sion involves a mental dialogue, your audience is more than likely thinking of counter-arguments in their minds. Therefore, including a refutation section in your speech, usually after your presentation of arguments in favor of your proposition, is a required and important strategy.

However, there are some techniques for rebuttal or refutation that work better than others. You would not want to say, “One argument against my proposition is . . . , and that is wrong” or “If you are one of the people who believe this about my proposition, you are wrong.” On the other hand, you could say that the reservations are “misconceptions,” “myths,” or “mistak- en ideas” that are commonly held about the proposition.

Two-tailed argumentsa persuasive technique in which a speaker brings up a counter-ar- gument to their own topic and then directly refutes the claim Generally, strong persuasive speeches offer the audience what are called two-tailed arguments , which bring up a valid issue against your argu- ment which you, as the speaker, must then refute. After acknowledging them and seeking to refute or rebut the reservations, you must also pro- vide evidence for your refutation. Ultimately, this will show your audience that you are aware of both sides of the issue you are presenting and make you a more credible speaker. However, you cannot just say something like this:

One common misconception about wearing seatbelts is that if the car goes off a bridge and is sinking in water, you would not be able to release the belt and get out. First, that rarely happens.

Second, if it did, getting the seat belt unbuckled would be the least of your worries. You would have to know how to get out of the car, not just the seat belt. Third, the seat belt would have protected you from any head injuries in such a crash, therefore keeping you conscious and able to help anyone else in the car.

This is a good start, but there are some assertions in here that would need support from a reliable source, such as the argument that the “submerging in water” scenario is rare. If it has happened to someone you know, you probably would not think it is rare.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. If you do good audience analysis, you know they are asking, “What’s in it for me?” What benefit or advantage or improve- ment would happen for the audience members?

If the audience is being persuaded to sign an organ donor card, which is an altruistic action that cannot benefit them in any way because they will be dead, what would be the benefit? Knowing others would have better lives, feeling a sense of contribution to the good of humanity, and helping med- ical science might be examples. The point is that a speaker should be able to engage the audience at the level of needs, wants, and values as well as logic and evidence.

In the fourth century BCE, Aristotle took up the study of the public speak- ing practices of the ruling class in Athenian society. For two years he ob- served the rhetoric of the men who spoke in the assembly and the courts. In the end, he wrote Rhetoric to explain his theories about what he saw.

Among his many conclusions, which have formed the basis of communi- cation study for centuries, was the classification of persuasive appeals into ethos , logos , and pathos . Over the years, Aristotle’s original understanding and definition of these terms have been refined as more research has been done

Ethosthe influence of speak- er credentials and character in a speech; arguments based on credibility Ethos has come to mean the influence of speaker credentials and charac- ter in a speech. Ethos is one of the more studied aspects of public speaking, and it was discussed earlier in Chapter 3. During the speech, a speaker should seek to utilize their existing credibility, based on the favorable things an audience already knows or believes about the speaker, such as education, expertise, background, and good character. The speaker should also improve or enhance credibility through citing reliable, authoritative sources, strong arguments, showing awareness of the audience, and effec- tive delivery.

The word “ethos” looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and their honesty and ethical stance. In terms of ethics, it goes without saying that your speech will be truthful. Another matter to consider is your own per- sonal involvement in the topic. Ideally you have chosen the topic because it means something to you personally.

Logoslogical and organized arguments and the credible evidence to support the arguments within a speech; argu- ments based on logic For example, perhaps your speech is designed to motivate audience mem- bers to take action against bullying in schools, and it is important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to the credibility and emotion- al appeal (ethos and pathos) of the speech, added to the logos (evidence showing the success of the programs and the damage caused by bullying that goes unchecked). However, it would be wrong to manufacture stories of personal involvement that are untrue, even if the proposition is a social- ly valuable one.

Pathosthe use of emotions such as anger, joy, hate, desire for com- munity, and love to persuade the audience of the rightness of a proposition; argu- ments based on emo- tion Aristotle’s original meaning for logos had philosophical meanings tied to the Greek worldview that the universe is a place ruled by logic and reason. Logos in a speech was related to standard forms of arguments that the au- dience would find acceptable. Today we think of logos as both logical and organized arguments and the credible evidence to support the arguments. Chapter 14 will deal with logic and avoiding logical fallacies more specifi- cally.

In words like “empathy,” “sympathy,” and “compassion” we see the root word behind pathos. Pathos , to Aristotle, was using the emotions such as anger, joy, hate, desire for community, and love to persuade the audience of the rightness of a proposition. One example of emotional appeals is using strong visual aids and engaging stories to get the attention of the au- dience. Someone’s just asking you to donate money to help homeless pets

may not have a strong effect, but seeing the ASPCA’s commercials that feature emaciated and mistreated animals is probably much more likely to persuade you to donate (add the music for full emotional effect).

Emotions are also engaged by showing the audience that the proposition relates to their needs. However, we recognize that emotions are complex and that they also can be used to create a smokescreen to logic. Emotional appeals that use inflammatory language—name-calling—are often uneth- ical or at least counterproductive. Some emotions are more appropriate for persuasive speeches than others. Anger and guilt, for example, do have effectiveness but they can backfire. Positive emotions such as pride, sym- pathy, and contentment are usually more productive.

One negative emotion that is useful and that can be used ethically is fear. When you think about it, we do a number of things in life to avoid negative consequences, and thus, out of fear. Why don’t we drive 100 miles an hour on the interstate? Fear of getting a ticket, fear of paying more for insur- ance, fear of a crash, fear of hurting ourselves or others. Fear is not always applicable to a specific topic, but research shows that mild fear appeals, under certain circumstances, are very useful. When using fear appeals, the speaker must:

• Prove the fear appeal is valid.
• Prove that it applies to the audience
• Prove that the solution can work
• Prove the solution is available to the audience

Without these “proofs,” the audience may dismiss the fear appeal as not being real or not applying to them (O’Keefe, 2002). Mild and reasonable are the keys here. Intense, over-the-top fear appeals, especially showing gory photos, are often dismissed by the audience.

For example, a student gave a speech in one of our classes about flossing teeth. This may seem like an overdone subject, but in this case it wasn’t. He used dramatic and disturbing photos of dental and gum problems but also proved that these photos of gum disease really did come from lack of flossing. He also showed the link between lack of flossing and heart dis- ease. The solution to avoid the gum disease and other effects was readily available, and the student proved through his evidence that the solution of flossing regularly did work to avoid the disease. Fear appeals can be over- done, but mild ones supported by evidence are very useful.

Because we feel positive emotions when our needs are met and negative ones when our needs are not met, aligning your proposition with strong audience needs is part of pathos. Earlier in this book (Chapter 2) we ex- amined the well-known Maslow’s hierarchy of needs. Students are often so familiar with it that they do not see its connection to real-life experiences. For example, safety and security needs, the second level on the hierarchy, is much broader than what many of us initially think. It includes:

• supporting the military and homeland security;
• buying insurance for oneself and one’s family;
• having investments and a will;
• personal protection such as taking self-defense classes;
• policies on crime and criminal justice in our communities;
• buying a security system for your car or home; seat belts and automo- tive safety; or even
• having the right kind of tires on one’s car (which is actually a viable topic for a speech).

The third level up in Maslow’s hierarchy of needs, love and belongingness, deals with a whole range of human experiences, such as connection with others and friendship; involvement in communities, groups, and clubs; prioritizing family time; worship and connection to a faith community; be- ing involved in children’s lives; patriotism; loyalty; and fulfilling personal commitments.

In the speech outline at the end of the chapter about eliminating Facebook time, the speaker appeals to the three central levels of the hierarchy in her three points: safety and security from online threats, spending more time with family and friends in real time rather than online (love and belong- ing), and having more time to devote to schoolwork rather than on Face- book (esteem and achievement). Therefore, utilizing Maslow’s hierarchy of needs works as a guide for finding those key needs that relate to your proposition, and by doing so, allows you to incorporate emotional appeals based on needs.

Up to this point in the chapter, we have looked at the goals of persuasion, why it is hard, and how to think about the traditional modes of persuasion based on Aristotle’s theories. In the last section of this chapter, we will look at generating an overall organizational approach to your speech based on your persuasive goals.

In a sense, constructing your persuasive speech is the culmination of the skills you have learned already. In another sense, you are challenged to think somewhat differently. While the steps of analyzing your audience, formulating your purpose and central idea, applying evidence, consider- ing ethics, framing the ideas in appropriate language, and then practicing delivery will of course apply, you will need to consider some expanded options about each of these steps.

Formulating a Proposition

As mentioned before, when thinking about a central idea statement in a persuasive speech, we use the terms “proposition” or claim. Persuasive

speeches have one of four types of propositions or claims, which deter- mine your overall approach. Before you move on, you need to determine what type of proposition you should have (based on the audience, context, issues involved in the topic, and assignment for the class).

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the propositoin (or claim) is not whether some- thing is morally right and wrong or what should be done about the topic, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20” or “Barack Obama won the presidency in 2008 with 53% of the vote.” Propositions or claims of fact are statements over which persons disagree and there is evi- dence on both sides, although probably more on one than the other. Some examples of propositions of fact are:

Converting to solar energy can save homeowners money.

John F. Kennedy was assassinated by Lee Harvey Oswald work- ing alone.

Experiments using animals are essential to the development of many life-saving medical procedures.

Climate change has been caused by human activity.

Granting tuition tax credits to the parents of children who attend private schools will perpetuate educational inequality.

Watching violence on television causes violent behavior in children.

William Shakespeare did not write most of the plays attributed to him.

John Doe committed the crime of which he is accused.

Notice that in none of these are any values—good or bad—mentioned. Perpetuating segregation is not portrayed as good or bad, only as an effect of a policy. Of course, most people view educational inequality negatively, just as they view life-saving medical procedures positively. But the point of these propositions is to prove with evidence the truth of a statement, not its inherent value or what the audience should do about it. In fact, in some propositions of fact no action response would even be possible, such as the proposition listed above that Lee Harvey Oswald acted alone in the assas- sination of President Kennedy.

Propositions of Definition

This is probably not one that you will use in your class, but it bears men- tioning here because it is used in legal and scholarly arguments. Proposi- tions of definitions argue that a word, phrase, or concept has a particular meaning. Remembering back to Chapter 7 on supporting materials, we saw that there are various ways to define words, such as by negation, op- erationalizing, and classification and division. It may be important for you to define your terms, especially if you have a value proposition. Lawyers, legislators, and scholars often write briefs, present speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. We saw a proposition of definition defended in the Supreme Court’s 2015 decision to redefine marriage laws as applying to same-sex couples, based on arguments presented in court. Other examples might be:

The Second Amendment to the Constitution does not include pos- session of automatic weapons for private use.

Alcoholism should be considered a disease because…

The action committed by Mary Smith did not meet the standard for first-degree murder.

Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things (the Second Amendment, alcoholism, crime, and inalienable rights) needs to be changed or viewed differently, but the audience is not asked to change an attitude or action.

Propositions of Value

It is likely that you or some of your classmates will give speeches with propositions of value. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “im- moral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” it is a proposition of value. Some examples include:

Hybrid cars are the best form of automobile transportation avail- able today.

Homeschooling is more beneficial for children than traditional schooling.

The War in Iraq was not justified. Capital punishment is morally wrong.

Mascots that involve Native American names, characters, and symbols are demeaning.

A vegan diet is the healthiest one for adults.

Propositions of value require a first step: defining the “value” word. If a war is unjustified, what makes a war “just” or “justified” in the first place? That is a fairly philosophical question. What makes a form of transpor- tation “best” or “better” than another? Isn’t that a matter of personal approach? For different people, “best” might mean “safest,” “least expen- sive,” “most environmentally responsible,” “stylish,” “powerful,” or “pres- tigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It would be the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Propositions of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior. Speeches with propositions of policy can be those that call for passive acceptance and agreement from the audience and those that try to instigate the audience to action, to actually do something immediately or in the long-term.

Our state should require mandatory recertification of lawyers every ten years.

The federal government should act to ensure clean water stan- dards for all citizens.

The federal government should not allow the use of technology to choose the sex of an unborn child.

The state of Georgia should require drivers over the age of 75 to take a vision test and present a certificate of good health from a doctor before renewing their licenses.

Wyeth Daniels should be the next governor of the state.

Young people should monitor their blood pressure regularly to avoid health problems later in life.

As mentioned before, the proposition determines the approach to the speech, especially the organization. Also as mentioned earlier in this chapter, the exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience. In

the next section we will examine organizational factors for speeches with propositions of fact, value, and policy.

Organization Based on Type of Proposition

Organization for a proposition of fact.

If your proposition is one of fact, you will do best to use a topical organiza- tion. Essentially that means that you will have two to four discrete, sepa- rate arguments in support of the proposition. For example:

Proposition: Converting to solar energy can save homeowners money.

• Solar energy can be economical to install.
• The government awards grants.
• The government gives tax credits.
• Solar energy reduces power bills.
• Solar energy requires less money for maintenance.
• Solar energy works when the power grid goes down.

Here is a first draft of another outline for a proposition of fact:

Proposition: Experiments using animals are essential to the development of many life-saving medical procedures.

• Research of the past shows many successes from animal experi- mentation.
• Research on humans is limited for ethical and legal reasons.
• Computer models for research have limitations.

However, these outlines are just preliminary drafts because preparing a speech of fact requires a great deal of research and understanding of the issues. A speech with a proposition of fact will almost always need an argu- ment or section related to the “reservations,” refuting the arguments that the audience may be preparing in their minds, their mental dialogue. So the second example needs revision, such as:

• The first argument in favor of animal experimentation is the record of successful discoveries from animal research.
• A second reason to support animal experimentation is that re- search on humans is limited for ethical and legal reasons.
• Animal experimentation is needed because computer models for research have limitations.
• Many people today have concerns about animal experimentation.
• Some believe that all experimentation is equal.
• There is experimentation for legitimate medical research.
• There is experimentation for cosmetics or shampoos.
• Others argue that the animals are mistreated.
• There are protocols for the treatment of animals in experimentation.
• Legitimate medical experimentation follows the protocols.
• Some believe the persuasion of certain advocacy groups like PETA.
• Many of the groups that protest animal experimen- tation have extreme views.
• Some give untrue representations.

To complete this outline, along with introduction and conclusion, there would need to be quotations, statistics, and facts with sources provided to support both the pro-arguments in Main Points I-III and the refutation to the misconceptions about animal experimentation in Subpoints A-C under Point IV.

Organization for a proposition of value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. As mentioned earlier, a proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. The second or middle section would pres- ent the defense or “pro” arguments for the proposition based on the defini- tion. The third section would include refutation of the counter arguments or “reservations.” The following outline draft shows a student trying to structure a speech with a value proposition. Keep in mind it is abbreviated for illustrative purposes, and thus incomplete as an example of what you would submit to your instructor, who will expect more detailed outlines for your speeches.

Proposition: Hybrid cars are the best form of automotive transportation available today.

• Automotive transportation that is best meets three standards.

(Definition)

• It is reliable and durable.
• It is fuel efficient and thus cost efficient.
• It is therefore environmentally responsible.
• Studies show that hybrid cars are durable and reliable. (Pro-Ar- gument 1)
• Hybrid cars have 99 problems per 100 cars versus 133 problem per 100 conventional cars, according to TrueDelta, a car analysis website much like Consumer Reports.
• J.D. Powers reports hybrids also experience 11 fewer en- gine and transmission issues than gas-powered vehicles, per 100 vehicles.
• Hybrid cars are fuel-efficient. (Pro-Argument 2)
• The Toyota Prius gets 48 mpg on the highway and 51 mpg in the city.
• The Ford Fusion hybrid gets 47 mpg in the city and in the country.
• Hybrid cars are environmentally responsible. (Pro-Argument 3)
• They only emit 51.6 gallons of carbon dioxide every 100 miles.
• Conventional cars emit 74.9 gallons of carbon dioxide every 100 miles.
• The hybrid produces 69% of the harmful gas exhaust that a conventional car does.
• Of course, hybrid cars are relatively new to the market and some have questions about them. (Reservations)
• Don’t the batteries wear out and aren’t they expensive to replace?
• Evidence to address this misconception.
• Aren’t hybrid cars only good for certain types of driving and drivers?
• Aren’t electric cars better?

Organization for a propositions of policy

The most common type of outline organizations for speeches with propo- sitions of policy is problem-solution or problem-cause-solution. Typically we do not feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. As the saying goes, “If it ain’t broke, why fix it?”As mentioned before, some policy speeches look for passive agreement or acceptance of the proposition. Some instructors call this type of policy speech a “think” speech since the persuasion is just about changing the way your audience thinks about a policy.

On the other hand, other policy speeches seek to move the audience to do something to change a situation or to get involved in a cause, and these are sometimes called a “do” speech since the audience is asked to do some- thing. This second type of policy speech (the “do” speech) is sometimes called a “speech to actuate.” Although a simple problem-solution organiza- tion with only two main points is permissible for a speech of actuation, you will probably do well to utilize the more detailed format called Monroe’s Motivated Sequence.

This format, designed by Alan Monroe (1951), who wrote a popular speak- ing textbook for many years, is based on John Dewey’s reflective think- ing process. It seeks to go in-depth with the many questions an audience would have in the process of listening to a persuasive speech. Monroe’s

Motivated Sequence involves five steps, which should not be confused with the main points of the outline. Some steps in Monroe’s Motivated Se- quence may take two points.

• Attention. This is the introduction, where the speaker brings atten- tion to the importance of the topic as well as his or her own credibil- ity and connection to the topic. This step will include the thesis and preview.
• Need. Here the problem is defined and defended. This step may be divided into two main points, such as the problem and the causes of it, since logically a solution should address the underlying causes as well as the external effects of a problem. It is important to make

the audience see the severity of the problem, and how it affects them, their family, or their community. The harm or need can be physical, financial, psychological, legal, emotional, educational, social, or a combination. It will have to be supported by evidence.

• Satisfaction. A need calls for satisfaction in the same way a prob- lem requires a solution. This step could also, in some cases, take up two main points. Not only does the speaker present the solution and describe it, but they must also defend that it works and will address the causes of the problem as well as the symptoms.
• Visualization. This step looks to the future either positively or negatively. If positive, the benefits from enacting or choosing the solution are shown. If negative, the disadvantages of not doing any- thing to solve the problem are shown. There may be times when it is acceptable to skip this step, especially if time is limited. The purpose of visualization is to motivate the audience by revealing future bene- fits or through fear appeals by showing future harms.
• Action. This can be the conclusion, although if the speaker really wants to spend time on moving the audience to action, the action step should be a full main point and the conclusion saved for sum- mary and a dramatic ending. In the action step, the goal is to give specific steps for the audience to take as soon as possible to move to- ward solving the problem. Whereas the satisfaction step explains the solution overall, the action step gives concrete ways to begin making the solution happen.

The more concrete you can make the action step, the better. Research shows that people are more likely to act if they know how accessible the action can be. For example, if you want students to be vaccinated against the chicken pox virus (which can cause a serious disease called shingles

in adults), you can give them directions to and hours for a clinic or health center where vaccinations at a free or discounted price can be obtained.

In some cases for speeches of policy, no huge problem needs solving. Or, there is a problem, but the audience already knows about it and is con- vinced that the problem exists and is important. In those cases, a format called “comparative advantages” is used, which focuses on how one possi- ble solution is better than other possible ones. The organizational pattern for this kind of proposition might be topical:

• This policy is better because…

If this sounds a little like a commercial that is because advertisements often use comparative advantages to show that one product is better than another. Here is an example:

Proposition: Owning the Barnes and Noble Nook is more advantageous than owning the Amazon Kindle.

• The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kin- dle does not.
• The Nook has a color-touch screen, while the Kindle’s screen is black and grey and non-interactive.
• The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments and order of points (re- membering that if you use topical order, to put your strongest or most persuasive point last), it is time to be sure your points are well supported. In a persuasive speech, there are some things to consider about evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more cred- ible one. For example, if you find the same statistical data on Wikipedia and the U.S. Department of Labor’s website, cite the U.S. Department of Labor (your instructor will probably not accept the Wikipedia site anyway). Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sourc- es of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it is supporting.

Secondly, your evidence should be new to the audience. In other words, the best evidence is that which is from credible sources and the audience has not heard before (Reinard, 1988; McCroskey, 1969). If they have heard it before and discounted it, they will not consider your argument well sup- ported. An example is telling people who smoke that smoking will cause lung cancer. Everyone in the U.S. has heard that thousands of times, but 14% of the population still smokes, which is about one in seven (Centers for Disease Control and Prevention, 2017)). Many of those who smoke have not heard the information that really motivates them to quit yet, and of course quitting is very difficult. Additionally, new evidence is more at- tention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, and fourth, it should be timely and not out of date.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclu- sions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Next you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech (as well as your instructor’s specifications). The charts, graphs, or photographs you use should be focused and credibly done.

One of your authors remembers a speech by a student about using seat belts (which is, by the way, an overdone topic). What made the speech effective in this case were photographs of two totaled cars, both of which the student had been driving when they crashed. The devastation of the wrecks and his ability to stand before us and give the speech because he had worn his seat belt was effective (although it didn’t say much for his driving ability). If you wanted an audience to donate to disaster relief after an earthquake in a foreign country, a few photographs of the destruction would be effective, and perhaps a map of the area would be helpful. But in this case, less is more. Too many visual aids will likely distract from your overall speech claim.

Finally, since you’ve already had experience in class giving at least one ma- jor speech prior to this one, your delivery for the persuasive speech should be especially strong. Since delivery does affect credibility (Burgoon, Birk,

& Pfau, 1990), you want to be able to connect visually as you make your appeals. You want to be physically involved and have vocal variety when you tell dramatic narratives that emphasize the human angle on your topic. If you do use presentation slides, you want them to work in seamlessly, using black screens when the visuals are not necessary.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in different ways. Choose your topic based on your own commitment and experience, look for quality evi- dence, craft your proposition so that it will be clear and audience appropri- ate, and put the finishing touches on it with an eye toward enhancing your logos, ethos, and pathos.

Something to Think About

Go to YouTube and look for “Persuasive Speeches by College Students.” There are quite a few. Here’s one example:

https://www.youtube.com/watch?v=SNr7Fx-SM1Y.

Do you find this speech persuasive? Why or why not? Based on the content of this chapter, what did the speaker do correctly or perhaps not so cor- rectly that affected his or her persuasiveness?

Sample Outline: Persuasive Speech Using Topical Pattern

By janet aguilar.

Specific Purpose: To persuade my classmates to eliminate their Facebook use.

Introduction: There she was late into the night still wide awake starring at her phone’s screen. In fact, she had to be at work early in the morning, but scrolling through her Facebook account kept her awake. That girl was me before I deactivated my Facebook account. I honestly could not tell you how many hours I spent on Facebook. In the survey that I presented to you all, one person admitted to spending “too much” time on Facebook. That was me in the past, I spent too much time on Facebook. Time is precious and once it is gone it does not return. So why do you spend precious time on Facebook? Time that could be spent with family, resting, or just being more productive.

Thesis/Preview: Facebook users should eliminate their usage because Facebook can negatively affect their relationships with others, their sleep- ing patterns and health, and their ability to focus on school work.

• Family relationships can be affected by your Facebook usage.
• In the survey conducted in class, 11 of 15 students con- fessed to have ignored someone while they were speaking.
• Found myself ignoring my children while they spoke.
• Noticed other people doing the same thing especially in parks and restaurants.
• According to Lynn Postell-Zimmerman on hg.org, Face- book has become a leading cause for divorce.
• In the United States, 1 in 5 couples mentioned Facebook as a reason for divorce in 2009.

Transition: We have discussed how Facebook usage can lead to poor rela- tionships with people, next we will discuss how Facebook can affect your sleep patterns and health.

• Facebook usage can negatively affect your sleep patterns and health.
• Checking Facebook before bed.
• In my survey 11 students said they checked their Facebook account before bed.
• Staying on Facebook for long hours before bed.
• Research has shown that Facebook can cause depression, anxiety, and addiction.
• According to researchers Steels, Wickham and Ac- itelli in an article in the Journal of Social & Clinical Psychology titled “Seeing everyone else’s highlight reels: How Facebook usage is linked to depressive symptoms,” because Facebook users only view the positive of their friend’s life they become unhappy with their life and it can lead to becoming depressed and unhappy.
• Marissa Maldonado on psychcentral.com, concluded from recent studies that, “Facebook increases peo- ple’s anxiety levels by making them feel inadequate and generating excess worry and stress.”
• Facebook addiction is a serious issue, according to the article “Too much Facebook leads to anger and depression” found on cnn.com and written by Cara Reedy.
• Checking Facebook everywhere we go is a sign of addiction
• Not being able to deactivate your Facebook account.

Transitions: Many of you have probably never though as Facebook as a threat to your health, but we will now review how it can affect you as a college student.

• Facebook negatively affects students.
• I often found myself on Facebook instead of doing school- work.
• I was constantly checking Facebook which takes away from study time.
• I also found myself checking Facebook while in class, which can lead to poor grades and getting in trouble with the professor.
• A study of over 1,800 college students showed a negative relationship between amount of Facebook time and GPA, as reported by Junco in a 2012 article titled, “Too much face and not enough books” from the journal Computers and Human Behavior.

Conclusion: In conclusion, next time you log on to Facebook try deacti- vating your account for a few day and see the difference. You will soon see how it can bring positive changes in your family relationships, will avoid future health problems, will help you sleep better, and will improve your school performance. Instead of communicating through Facebook try visiting or calling your close friends. Deactivating my account truly helped me, and I can assure you we all can survive without Facebook.

Junco, R. (2012). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance.

Computers in Human Behavior, 28(1), 187-198.

Maldonado, M. (2014). The anxiety of Facebook. Psych Central. Retrieved from http://psychcentral.com/lib/the-anxiety-of-facebook/

Postell-Zimmerman, L. (1995-2015). Facebook has become a leading cause in divorce cases. HG.org. Retrieved from http://www.hg.org/article.as- p?id=27803

Reedy, C. (2015, March 2). Too much Facebook leads to envy and depres- sion. CNNMoney. Retrieved from http://money.cnn.com/2015/03/02/ technology/facebook-envy/

Steers, M. L. N., Wickham, R. E., & Acitelli, L. K. (2014). Seeing everyone else’s highlight reels: How Facebook usage is linked to depressive symp- toms. Journal of Social and Clinical Psychology, 33(8), 701-731. DOI: 10.1521/jscp.2014.33.8.701

Sample Outline: Persuasive Speech Using Monroe’s Motivated Sequence Pattern

Speech to Actuate: Sponsoring a Child in Poverty

Specific Purpose: to actuate my audience to sponsor a child through an agency such as Compassion International.

Introduction (Attention Step)

• How much is $38? That answer depends on what you make, what you are spending it for, and what you get back for it. (Grabber)
• $38 per month breaks down to a little more than $1.25 per day, which is probably what you spend on a snack or soda in the break room. For us, it’s not very much. (Rapport)
• I found out that I can provide better health care, nutrition, and even education for a child in Africa, South America, or Asia for the

$38 per month by sponsoring a child through Compassion Interna- tional. (Credibility)

• If I can do it, maybe you can too: (Bridge)

Thesis: Through a minimal donation each month, you can make the life of a child in the developing world much better.

Preview: In the next few minutes I would like to discuss the problem, the work of organizations that offer child sponsorships, how research shows they really do alleviate poverty, and what you can do to change the life of a child.

• The problem is the continued existence and effects of poverty. (Need Step)
• Poverty is real and rampant in much of the world.
• According to a 2018 report of the Secretary General of the United Nations, 9.2% of the world lives on less than $1.90 per day.
• That is 600 million people on the planet.
• This number is supported by the World Poverty clock of the World Data Lab, which states that 8% of the world’s population lives in extreme poverty.
• The good news is that this number is one third of what it was in 1990, mostly due to the rising middle class in Asia.
• The bad news is that 70% of the poor will live in Africa, with Nigeria labeled the “Pov- erty Capital of the World,” according to the

Brookings Institute.

• Poverty means children do not get adequate health care.
• One prevalent but avoidable disease is malaria, which takes the lives of 3000 children every day, according to UNICEF.
• According to the World Health Organization, di- arrheal diseases claimed 2.46 million lives in 2012 and is the second leading cause of death of children under 5.
• Poverty means children do not get adequate nutrition, as stated in a report from UNICEF.
• Inadequate nutrition leads to stunted growth.
• Undernutrition contributes to more than one third of all deaths in children under the age of five.
• Poverty means children are unlikely to reach adult age, according to the CIA World Fact Book quoted on the In- foplease website.
• Child mortality rate in Africa is 8.04% (percentage dying before age 5), while in North American is .64%
• Life expectancy in Sub-Saharan Africa is almost 30 years less than in the U.S.
• Poverty also means children are unlikely to receive educa- tion and be trained for profitable work.
• Nearly a billion people entered the 21st century unable to read a book or sign their names, states the Global Issues website on Poverty Facts.
• UNESCO, a part of the United Nations, reports that less than a third of adults in Sub-Saharan Africa have completed primary education.

Transition: Although in all respects poverty is better in 2019 than it has been in the past, poverty is still pervasive and needs to be addressed.

Fortunately, some great organizations have been addressing this for many years.

• Some humanitarian organizations address poverty directly through child sponsorships. (Satisfaction Step)
• These organizations vary in background but not in purpose. The following information is gleaned from each organiza- tion’s websites.
• Compassion International is faith-based, evangelical.
• Around since early 1950s, started in Korea.
• Budget of $887 Million.
• Serves 1.92 million babies, children, and young adults.
• Works through local community centers

and established churches.

• World Vision is faith-based, evangelical.
• Around since the 1950s.
• Budget of far over $1 Billion.
• 60% goes to local community programs but more goes to global networks, so that 86% goes to services.
• World Vision has more extensive services than child sponsorship, such as water puri- fication and disaster relief.
• Sponsors three million children across six continents
• Children International is secular.
• Around since 1936.
• Budget of $125 Million.
• 88% of income goes directly to programs and children.
• Sponsors children in ten countries on four continents
• Sponsors X across X continents
• Save the Children is secular, through…
• One hundred years of history, began in post WWI Europe.
• Budget of $880 Million.
• 87% goes to services.
• Sponsors 134 million children in 120 coun- tries, including 450,000 in U.S.
• There are other similar organizations, such as Child- Fund and PlanUSA.
• These organizations work directly with local community, on-site organizations.
• The children are involved in a program, such as after school.
• The children live with their parents and siblings.
• The sponsor’s donation goes for medicine, extra healthy, nutritious food, shoes for school, and other items.
• Sponsors can also help donate for birthdays and holidays to the whole family to buy food or farm animals.

Transition: Of course, any time we are donating money to an organization, we want to be sure our money is being effectively and ethnically used.

• This concern should be addressed in two ways: Is the money really helping, and are the organizations honest? (Continuation of Satisfaction Step)
• The organizations’ honesty can be investigated.
• You can check through Charity Navigator.
• You can check through the Better Business Bu- reau-Charity.
• You can check through Charity Watch.
• You can check through the organizations’ websites.
• Secondly, is sponsoring a child effective? Yes.
• According to Bruce Wydick, Professor of Economics at the University of San Francisco, child sponsorship is the fourth most effective strategy for addressing poverty, behind water purification, mosquito nets, and deworming treatments.
• Dr. Wydick and colleagues’ work has been published in the prestigious Journal of Political Economy from the University of Chicago.
• He states, “Two researchers and I recently carried out a study (sponsored by the U.S. Agency for In- ternational Development) on the long-term impacts of Compassion International’s child sponsorship program. The study, gathering data from over 10,000 individuals in six countries, found substan- tial impact on adult life outcomes for children who were sponsored through Compassion’s program during the 1980s and ’90s…In adulthood, formerly sponsored children were far more likely to complete secondary school and had a much higher chance

of having a white-collar job. They married and had children later in life, were more likely to be church and community leaders, were less likely to live in

a home with a dirt floor and more likely to live in a home with electricity.”

Transition: To this point I have spoke of global problems and big solutions. Now I want to bring it down to real life with one example.

• I’d like to use my sponsored child, Ukwishaka in Rwanda, as an example of how you can. (Visualization Step)
• I have sponsored her for five years.
• She is now ten years old.
• She lives with two siblings and both parents.
• She writes me, I write her back, and we share photos at least every two months.
• The organization gives me reports on her project.
• I hope one day to go visit her. G. I believe Ukwishaka now knows her life can be more, can be successful.

Transition: We have looked at the problem of childhood poverty and how reliable, stable nongovernmental organizations are addressing it through child sponsorships. Where does that leave you?

• I challenge you to sponsor a child like Ukwishaka. (Action Step)
• Although I sponsor her through Compassion International, there are other organizations.
• First, do research.
• Second, look at your budget and be sure you can do this.
• You don’t want to start and have to stop.
• Look for places you “waste” money during the month and could use it this way.
• Fewer snacks from the break room, fewer movies at the Cineplex, brown bag instead of eating out.
• Talk to a representative at the organization you like.
• Discuss it with your family.
• Take the plunge. If you do.
• Write your child regularly.
• Consider helping the family, or getting friends to help with extra gifts.
• In this speech, we have taken a look at the state of poverty for chil- dren on this planet, at organizations that are addressing it through child sponsorships, at the effectiveness of these programs, and what you can do.
• My goal today was not to get an emotional response, but a realisti- cally compassionate one.
• You have probably heard this story before but it bears repeating. A little girl was walking with her mother on the beach, and the sand was covered with starfish. The little girl wanted to rescue them and send them back to the ocean and kept throwing them in. “It won’t matter, Honey,” said her mother. “You can’t get all of them back

in the ocean.” “But it will matter to the ones that I do throw back,” the little girl answered.

• We can’t sponsor every child, but we can one, maybe even two. As Forest Witcraft said, “What will matter in 100 years is that I made a difference in the life of a child.” Will you make a difference?

AGScientific. (2019). Top ten deadly diseases in the world. Retrieved from http://agscientific.com/blog/2016/04/top-10-deadly-diseases/

Compassion International. (2019). Financial integrity: The impact of our compassion. Retrieved from https://www.compassion.com/about/finan – cial.htm

Children’s International. (2019). Accountability. Retrieved from https:// www.children.org/learn-more/accountability

Global Issues. (2013, January 7 ). Poverty facts and stats. Retrieved from http://www.globalissues.org/article/26/poverty-facts-and-stats

Infoplease. (2019). What life expectancy really means. Retrieved form https://www.infoplease.com/world/health-and-social-statistics/life-ex – pectancy-countries-0

Kharas, H., Hamel, K., & Hofer, M. (2018, Dec. 13). Rethinking global poverty reduction in 2019. Retrieved from https://www.brookings.edu/ blog/future-development/2018/12/13/rethinking-global-poverty-reduc- tion-in-2019/

Roser, M. (2019). Child and infant mortality rates. Retrieved from https:// ourworldindata.org/child-mortality

Save the Children. (2019). Financial information. Retrieved from https:// www.savethechildren.org/us/about-us/financial-information

UNICEF. (2008). Tracking progress on child and maternal nutrition: A survival and development priority . Retrieved from https://www.unicef. org/publications/files/Tracking_Progress_on_Child_and_Maternal_Nu- trition_EN_110309.pdf

UNICEF 2019. The reality of Malaria. Retrieved from https://www.unicef. org/health/files/health_africamalaria.pdf

United Nations. (2019). Poverty eradication. Retrieved from https://sus- tainabledevelopment.un.org/topics/povertyeradication

World Vision. (2019). Financial accountability. Retrieved from https:// www.worldvision.org/about-us/financial-accountability-2

Wydick, B., Glewwe, P., & Rutledge, L. (2013). Does international child sponsorship work? A six-country study of impacts on adult life out- comes. Journal of Political Economy, 121 (2), 393–436. https://doi. org/10.1086/670138

Wydick, B. (2012, Feb.). Cost-effective compassion. Christianity Today, 56 (2), 24-29.

Wydick, B. (2013). Want to change the world? Sponsor a child. Christiani- ty Today, 57 (5), 20–27.

Academic Oral Communication for International Students Copyright © by Joy Xiao is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Speech on Education and its Importance for Students

Speech on importance of education for students.

Good Morning to one and all present here! Today I am here to deliver a speech about education. It is usually a belief that education is the foundation for all-round development. Life is based on development and that developing and growing is life. If we describe this view into the perspective of education, we can sum up that education is the all-round development of the individual’s personality. Thus, education is nothing but all-round development of the individual’s personality. Education is a process of man-making. Hence, education is necessary for all.

Importance of Education

As per the report of the Kothari Commission, “the destiny of India is being shaped in its classrooms.” Education ingrain civic and social responsibility among everyone. India is a land of diversities. Therefore, in order to bring unity, education is a means for emotional integration. We cannot do without any kind of education. Education is an essential aspect of human development. Education is a means of achieving a world of peace, justice, freedom, and equality for all. Thus, education is extremely necessary for all. No good life is possible without education.

It indorses the intelligence of human beings, develops his skill, and enables him to be industrious. It ensures his progress. Education also channelizes the undeveloped capacities, attitude, interest, urges and needs of the individual into desirable channels. The individual can adjust and modify his environment with the help of education as per his need.

Get the Huge list of 100+ Speech Topics here

Problems and Prospects

In a democratic country, education is necessary for all its citizens. Unless all the citizens get education, democratic machinery cannot work well. So we may emphasize that the problem of equality of educational opportunities in Indian. This situation is a very formidable one.

Our education system is at cross-roads. The Indian constitution enacted that there should be a universalization of primary education. In the order of the constitution, it was indicated that compulsory education must be for all children up to the age of 14. The universalization of elementary education has been implemented as a national goal. ‘Education for all’ is now an international goal.

The main problems are finances. Rural-urban disparity due to illiteracy. Women’s education, economic conditions of backward communities and non-availability of equipment are some other major problems.

Strategies and efforts at the national and international level

Universal elementary education has run the formulation of the project “education for all”. The provision of article 45 of the Indian constitution is a noble determination for the universalization of elementary education. Big efforts have been made to reach the goal of providing elementary education to every child of the country through, universal enrolment, universal provision, and universal retention.

Our constitution is making arrangements for free and compulsory education with the right of minorities to establish educational institutions. As well as there are education for weaker sections, secular education, women’s education, instruction in the mother-tongue at the primary stage, etc. These constitutional provisions are nothing but our effort to achieve the target of the project “Education for all”.

Thus, in the end, we find that education is a significant factor for achieving success, building characters, and for living a wholesome and happy life. True education always humanizes the person. In this reference, “Education for all” has become an international goal for both developed and developing countries.

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• Writing Tips

50 Topics for a Persuasive Speech

• 5-minute read
• 13th January 2023

Some find writing a persuasive speech to be intimidating, but it’s an opportunity to share your position on a topic you care about and to invite listeners to support (or at least appreciate) your way of thinking. You’ll benefit from a clear position, credible evidence, and careful consideration of your audience.

Your first step is to pick a topic. Whether you’re a teacher creating an assignment or a student deciding what to speak about, our list of 50 suggested persuasive speech topics and tips are a good starting place.

Choosing a Topic

●  It’s more enjoyable to research and write a speech about a topic that genuinely holds your interest. It’ll make for better delivery, too. Passion is contagious! On the other hand, boredom and a lack of enthusiasm come through easily in vocal tone.

●  Avoid tired, overdone issues. If you’ve heard it all before, there’s a good chance your audience has, too. Pick something current and relevant to your listeners . If you go with a popular topic, try to approach it from a fresh angle.

●  Issues that contain multiple viewpoints are preferable to simplistic good/bad debates. Most reasonable people would agree that “bullying is bad.” But they might learn something new if you share recent research on bullying and offer different approaches to tackling it.

Let’s look at some interesting speech topics, categorized by subject.

Should free speech on the internet be restricted?

At what age should children have access to smartphones?

Does texting hinder interpersonal skills?

Should parents limit their children’s screen time?

Should laws prohibit using devices while driving?

Is there a link between device usage and decreased mental health?

Should the number of US Supreme Court Justices be increased?

Should voting be compulsory?

Should Election Day in the US change from Tuesday to the weekend?

Should the electoral college system be abolished?

Should election procedures be standardized in all states?

Should the Senate filibuster be abolished?

Should the death penalty be legal?

Should states be allowed to have different abortion laws?

Should the legal age to own an assault rifle be raised?

Should the US conduct a voluntary gun buyback program?

Are governments doing enough to address climate change?

Is student loan forgiveness fair?

Should the US invest in high-speed rail similar to those in Japan and Europe?

Should plastic bags be banned in grocery stores?

What is the greatest threat to international stability?

What can be done to prevent cyber threats?

Is the two-party political system of the US failing?

Should the US adopt a single-payer universal health care system?

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Should minimum wage be a factor in the cost of health care?

Is healthcare a human right?

Should access to abortion be required by healthcare providers?

Do school shooter drills damage students’ mental health?

Should vaccinations be required for students to attend public school?

Should employers offer incentives and bonuses to employees who bike or walk to work?

Do school uniforms offer any advantages?

Are school dress codes gender biased?

Are standardized test scores given too much importance in schools?

Do college entrance exams privilege those with higher socio-economic status?

Should teachers be allowed to keep firearms in their classrooms as protection against active shooters?

Should indigenous languages be taught in schools?

Should immigrants have access to free language classes?

Should books ever be banned in schools?

Should elementary schools be required to teach a foreign language?

Should schools be cellphone free?

Should volunteering before graduation be compulsory?

Should school cafeterias serve more plant-based foods?

Should parents let their children play tackle football?

Should college sports teams receive less money?

Should there be more female priests or pastors of churches?

Should churches and other religious organizations pay taxes?

Should all priests be allowed to marry?

Should prayer be permitted in public schools?

On balance, does religion create more conflict or foster peace?

Should there be exceptions to the freedom to practice any religion?

Persuasion Isn’t All or Nothing

People often think persuasion means getting others to agree with you, but persuasion is more nuanced than that. You might persuade someone to go beyond sympathy and act. You might highlight the gray areas of a typically black and white debate.

When total agreement is out of reach, you can settle for agreement in part. Consider your audience thoughtfully when you decide on your goals and remember that you have options.

Step Up with Confidence

We hope these suggested persuasive speech topics have the wheels of your mind turning. Whether it’s for a speech or an argumentative essay , getting your ideas on paper and editing them is a necessary part of the process. Our editors are here to help you confidently put out your best work. Submit a free sample today .

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11.2 Persuasive Speaking

Learning objectives.

• Explain how claims, evidence, and warrants function to create an argument.
• Identify strategies for choosing a persuasive speech topic.
• Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
• Distinguish among propositions of fact, value, and policy.
• Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

• Not current. People should use seat belts.
• Current. People should not text while driving.
• Not controversial. People should recycle.
• Controversial. Recycling should be mandatory by law.
• Not as impactful. Superman is the best superhero.
• Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
• Unclear thesis. Homeschooling is common in the United States.
• Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

• Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
• Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
• Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

• What is your reaction to the claim that persuasion includes Western and masculine biases?
• What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
• In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

• Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
• Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
• Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
• Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

• Hook the audience by making the topic relevant to them.
• Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
• Cite evidence to support the fact that the issue needs to be addressed.
• According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
• Offer a solution and persuade the audience that it is feasible and well thought out.
• There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
• Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
• Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
• Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
• I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

• Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
• Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
• When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
• When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
• When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
• Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
• Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
• Propositions of policy advocate that something “should or shouldn’t” be done.
• Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
• Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
• To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
• Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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Jane Coaston

Getting Back to Basics on Free Speech

By Jane Coaston

Ms. Coaston is a contributing writer to Opinion.

At colleges and universities across the country, from Cal Poly, Humboldt, to Columbia, students have been protesting the war in Gaza. Some of those protesters have demanded that their universities divest from companies that may directly or indirectly support Israeli military operations; others have called for a cease-fire, while others have far wider demands.

The protests have generated another round of discussion (and endless takes on the internet) about free speech on college campuses. Which forms of speech are permissible (and legal)? What about universities that purportedly champion free speech suddenly deciding that maybe there’s such a thing as too much freedom of speech? And, personally, I want to know why we pay so much attention to Ivy League schools most of us didn’t go to.

I spoke with Greg Lukianoff, the president and C.E.O. of the Foundation for Individual Rights and Expression (FIRE), a nonpartisan group that champions and defends free speech. His most recent book , written with Rikki Schlott, is “The Canceling of the American Mind: Cancel Culture Undermines Trust and Threatens Us All — But There Is a Solution.” We discussed what free speech is and isn’t, what conservatives are getting wrong about college campuses and how Oct. 7 changed how he views free speech.

This interview has been edited for length and clarity and is part of an Opinion Q. and A. series exploring modern conservatism today, its influence in society and politics and how and why it differs (and doesn’t) from the conservative movement that most Americans thought they knew. And, for disclosure, I spoke to FIRE’s Student Network Conference in 2021.

Jane Coaston: What do college campuses mean to you?

Greg Lukianoff: Done right, their single most important contribution is edging toward truth not by getting there directly but by chipping away at falsity. Professors getting in trouble for their opinions is much more dangerous than people understand. Because when people see that, it rightfully undermines their belief that experts are actually being objective. Even if there’s just social pressure to come to certain conclusions, that’s bad enough for the search for truth. Nearly one-third of professors report that administrators are telling them to steer clear of controversial research.

[ Mr. Lukianoff was citing FIRE’s own research .]

Coaston: Why do you think we fixate on very specific types of college campuses? Your book features lengthy discussions of both Harvard and Yale. Most people don’t go to the Ivies; most people don’t go to college, period. What is the impact of activities at Ivy League campuses on people who went to Auburn or Michigan, or Eastern Michigan or Northern Michigan?

Lukianoff: Yeah, I would love it if Harvard and Yale and Princeton and Stanford didn’t matter as much to the country as they do, but they do, unfortunately. When you look at the fact that nearly every single member of our Supreme Court at one point attended either Harvard or Yale, it’s pretty galling. When you look at a lot of the leadership of both parties, a lot of them are Yale and Harvard people.

If our society didn’t so handsomely reward the small number of schools and if those schools were not the gateway to things like Goldman Sachs and in some cases to the White House, then we’d be a healthier country. But we’re kidding ourselves if we pretend as currently structured that we don’t wildly overfavor people who attended the sample of schools.

Coaston: Why do you think that student protests that limit the speech of others get more attention than universities that limit speech? Which concerns you more?

Lukianoff: They both concern me. Last year was the worst year for deplatforming that we’ve seen, and we include in that shout-downs and physically blocking people from getting through a speech, chasing someone off campus like they did actually at Berkeley this year. Those are deplatformings. This year is set to blow that out of the water. What universities need to own is that if they have students who think it’s not just OK but it’s actually profoundly moral to chase off speakers they don’t like, rather than protest outside or ask tough questions, for example, that they’ve done a real disservice to those students. They failed to explain what higher education is supposed to be.

[ Mr. Lukianoff’s organization considers efforts, for example, to get speakers disinvited from campus or cancel screenings of films as deplatforming. ]

To be fair, some administrators are very good on free speech and academic freedom, but a lot of the administrators we battle in some cases are ideologues, and they believe that this speech needs to be shut down because it’s somehow toxic or whatever. In other cases, they’re doing what Dean Wormer would’ve done, which is simply shutting down speech because they don’t like it or because it’s inconvenient or because they want peace and quiet on their watch.

[ Dean Wormer is the administrator in the film “National Lampoon’s Animal House.” ]

Coaston: How did Oct. 7 and Israel’s war in Gaza and the activism that followed changed people’s views on the First Amendment and how people think about it?

Lukianoff: Last fall was a time where — I don’t want to say just conservatives, because I think there were a lot of people from different points in the spectrum who were kind of horrified in some cases, for example, by the students who I believe, actually, on Oct. 7, or at least on Oct. 8, were holding Israel entirely responsible for these attacks. That was something that people who would think of themselves even on the left found pretty galling, but it did lead to a lot of cancel culture. It did lead to a lot of attempts to get people out of jobs. And it led to people who normally were very critical of cancel culture in some cases, to sort of make an exception for people who were very pro-Palestine.

Cancel culture comes from both the right and the left. For some people, post-Oct. 7 made them fans of cancel culture when it worked to their advantage. It was a sort of clarifying moment for the people who support free speech even in the situations where in some cases you might consider the speech highly unsympathetic.

Coaston: How should we be thinking about offensive speech? In your book, you discussed the difference between free-speech laws and free-speech culture, and that ties into the idea of hate speech or offensive speech because you can say that there’s no rule against hate speech in the Constitution, but if you are a college administrator, someone screaming, “Kill all the Jews,” it’s probably something that you are going to want to curtail, even though it is technically legal. So how do you think about the difference between what is legal and what should be culturally permissible?

Lukianoff: That there’s a value to know what people really think not even if it’s horrifying or ugly or gross but especially if it is. One way of looking at it is: When there’s an environment where people are not being authentic because they’re afraid of being offensive, it can actually sometimes give greater suspicion among people.

But there’s value to knowing what people really think even when it’s wrong. I always give the example of: Lizard people who live under the Denver airport do not actually, in fact, control the world, but knowing that your girlfriend or your uncle or someone in your family or your teacher, for that matter, believes that they do is really important information to know.

An awful lot of the value of information is not knowing the objective nature of reality but rather knowing what people really think. When it comes to things like “Zionists must die,” depending on the circumstances, that absolutely can be potentially a threat, that can be intimidation, and if it’s part of a pattern of behavior, it can potentially be discriminatory harassment on campus. But when figuring out whether or not speech is or is not protected, context really does matter.

Coaston: What do you think conservatives get wrong about campuses right now?

Lukianoff: Conservatives focus a lot on the professoriate. Even though we are happy to defend their student chapters when they get in trouble for their speech, I take great issue with Charlie Kirk and Turning Point USA and their professor watch list, which is something that I very much object to, particularly when they add, “Here is how you can contact this administration.” We count that as a cancellation attempt.

Now, Turning Point USA thankfully has not actually been successful in getting professors canceled, but they certainly do report that they got a lot of hate mail and nasty calls.

Coaston: What do you think conservatives get right about campuses right now?

Lukianoff: I came to FIRE in 2001, somewhat hard to convince that the problem of viewpoint diversity was all that big of a deal. Like, “So what? Professors lean somewhat more to the left.” I thought the numbers were something like two to one or maybe even three to one in terms of left-leaning professors versus conservative. As I started to learn more about the actual data, I got a lot more concerned about it because when you have an environment that doesn’t have people who really fundamentally disagree with each other and you have an environment that practically excludes from certain departments people who represent maybe half of the voting population of the United States, you shouldn’t be surprised that group polarization effects take over.

If you were to take your 12 best friends and then go off, split them in half according to politics and then go off with your six most right- or left-leaning to talk about hot-button issues, you’re probably going to come back more radicalized in the direction of the group. That’s what group polarization means. I think that I underestimated how much the lack of viewpoint diversity creates an environment that tends to go further and further to the left. I don’t know a really easy way to fix that problem. One solution — and it’s something that Dartmouth has talked about — is to have a lot more classes that are co-taught by people who actually disagree with each other. People have mentioned the model of Robert P. George and Cornel West at Princeton.

But if you have an environment with too low of viewpoint diversity, it becomes a lot easier to think in terms of there’s an us — the clever, moral, smart people — and then there’s the they, the stupid and evil. That is a problem that I underappreciated earlier in my career, and I now take a lot more seriously.

Coaston: In the book you write about the perils of common-good conservatism. What worried you about that movement on the right?

Lukianoff: Where to begin with that? In a lot of ways, it seems to be an idea based on a kind of universal understanding of morality — which right there, that kind of scares me because I’ve been an atheist since seventh grade and I’ve always sort of balked at the idea of there being any idea of universal morality. That’s one of the things that we First Amendment people always love. We love the weirdos. We love the odd ones. We love the people who are out of step and don’t fit in within their same neighborhood or group. It sounds very much like a formula for authoritarianism.

Coaston: You’ve been doing this for a while. I want to ask you how you think a few major events or inventions have changed First Amendment concerns and how people perceive the First Amendment. How do you think the Trump presidency changed First Amendment concerns and how people perceive the First Amendment?

Lukianoff: Well, Trump sped up a lot of pre-existing trends, just like social media did, that essentially a lot of the concerns on the left about the right went into overdrive. Trump has a tendency to not really care about bringing people together. He’s perfectly fine having enemies that he targets. It led to a sort of even nastier form of the already fairly nasty politics that we’ve had, and 2017 through 2021 through the end of the Trump presidency was a pretty crazy time. And I think that, partially because there are some on the right who aren’t consistent about free speech and wrap themselves in the idea of being free-speech defenders, it makes it very easy for people who want to be cynical about those of us who do it for a living to sort of throw us in with people like that.

Coaston: How did the events of Jan. 6 change First Amendment concerns and how people think about it?

Lukianoff: I would say the biggest debate over Jan. 6 was whether or not it constituted Brandenburg incitement . That may sound kind of unsexy, but it matters because Brandenburg was kind of the resolution of cases that came out of World War I that originally fell upon the idea that speech can be stopped only if it’s a clear and present danger. Brandenburg got you to a stage where it has to be imminent lawless action that is also likely to happen, that you help happen — essentially standing in front of the mayor’s office saying, “Let’s go burn down the mayor’s office,” when a lot of people have torches in their hands, that would be incitement.

When it comes to what happened on Jan. 6 in First Amendment circles, there’s a lot of disagreement about whether that’s actually counted as incitement. I definitely understand people like my friend David French, who make the argument that if this doesn’t count as incitement, then maybe our definition of incitement is wrong. I have some sympathy for that point of view, even though I am with the majority of First Amendment people who still think the Brandenburg standard is overall the right standard.

[ Mr. French said that he still agrees the Brandenburg standard is the right one but believes that Mr. Trump’s actions meet that standard .]

Coaston: And then this past year, we talked a bit about this already, but you had a book about free speech come out 10 days after Oct. 7. How did the aftermath of Oct. 7 change how people view the First Amendment? Did it change your views?

Lukianoff: I think it was a reminder to get back to basics and explain more. Because most people, when they hear certain lines, they’re like, “So you’re telling me that sincerely trying to kill an entire group of people is protected?” Usually when people say that, they add “sincerely and seriously,” then you have to take a step back and explain, “Listen, the two things at issue here more than anything else are ‘From the river to the sea, Palestine should be free,’ and ‘intifada.’” Once you get people back there, you can be like, “And don’t you think those phrases by themselves are protected?” And generally you can get people, if they’re being reasonable to any degree, to go, “Well, yeah. Well, those are protected.” Now, if you’re saying that in certain contexts, again, it can be intimidation, it can be threats, it can potentially be discriminatory harassment, but there’s got to be more than just the phrases themselves.

So it was a good reminder sometimes to get back to some of the first principles of it and to remind people of simple ideas like what we call the bedrock principles. In our society, under the First Amendment, one of our bedrock principles, according to Texas v. Johnson, a 1989 case, is that you can’t ban speech simply because it’s offensive. That is a wonderful, sensible rule for a genuinely multicultural and diverse society, because people in different economic classes, people from different regions, people from different groups, people from different states, people from different countries, all have very different ideas of what is offensive. You would necessarily have to privilege what is deemed offensive by some group or some person or some group of people or some individuals of what is offensive. And that cuts against the kind of pluralism that you’re trying to protect.

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Jane Coaston was the host of Opinion’s podcast “ The Argument .” Previously, she reported on conservative politics, the G.O.P. and the rise of the right. She also co-hosted the podcast “The Weeds.” @ janecoaston