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A doctorate is the pinnacle of an arts and science education. Founded in 1886, the Graduate School of Arts and Science at NYU is among the oldest schools offering doctoral programs in the United States. Today NYU’s doctoral programs span the humanities, sciences, and social sciences, and students pursue cutting-edge research with the close supervision of NYU’s internationally recognized research faculty. New York City resources complement and enhance our vibrant intellectual communities. Use the links below to explore Doctor of Philosophy and dual advanced degrees at New York University.

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Marketing Department | Ph.D. Placements

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Our Ph.D. students are highly regarded in the academic marketing and business community. The evidence is our placement record for the past several years. Recent graduates have accepted job offers at:

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Integrated Marketing (MS)

Program description, concentrations.

The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.

The Master of Science in Integrated Marketing offers degree concentrations in: Brand M anagement , Digital Ma rketing , and Marketing Analytics . Each area of specialty provides distinct marketing skills combined with the business and technical acumen to make you highly competitive and ready to take on the work required to position and promote products, services, and causes to the audience targets and market segments that will provide the strongest results.

All applicants to the School of Professional Studies (SPS) are required to submit the  general application requirements , which include:

• Application Fee
• College/University Transcripts
• Statement of Purpose
• Degree Requirements
• Recommendations
• Kira Talent Assessment
• Degree-Specific Requirements
• English Language Assessment
• Pearson Versant English Placement Test
• International Transcript Evaluation
• International Student Visa Requirements

See  degree specific application requirements for instructions specific to this program.

Program Requirements

The program requires the completion of 42 credits, comprised of the following:

For each concentration, students complete four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (3-credit) course in a related field from another NYU School of Professional Studies graduate program.

Brand Management

Digital marketing, marketing analytics, sample plan of study, learning outcomes.

Upon successful completion of the program, graduates will:

• Analyze existing marketing campaigns to devise a strategic direction for a brand.
• Formulate new solutions to external business needs in multiple media channels.
• Evaluate financial and human capital management opportunities to address internal business needs.
• Appraise existing marketing strategies and propose new data-driven marketing efforts.
• Design data analytics tools and apply predictive and real time analysis of data to inform marketing efforts.
• Interpret data to predict consumer behavior.
• Assemble a traditional and digital marketing effort, utilizing diverse technologies and multiple communications channels.
• Create new strategies for communications and marketing.
• Integrate emerging marketing tools and trends into existing marketing practices.
• Argue the merit and usefulness of an integrated marketing and media campaign from conception to execution to optimization.
• Compare marketing strategies among various industries and verticals to identify common successes and best practices.
• Compose a business plan proposal.

NYU Policies

School of professional studies policies.

University-wide policies can be found on the New York University Policy pages .

Additional academic policies can be found on the  School of Professional Studies academic policy pag e. 

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• MS in Integrated Marketing
• Marketing Analytics: MS in Integrated Marketing

Marketing Analytics Concentration

Concentration overview.

The  MS in Integrated Marketing  Marketing Analytics Concentration will help to prepare you for careers that utilize analytics and insights in order to frame critical marketing questions, to develop analytical approaches to support decision-making, and to apply data analytics to improve the efficiency and effectiveness of marketing campaigns.

Courses offer a comprehensive overview of marketing analytics, providing a toolkit for analyzing, reporting, and acting upon marketing results. You’ll explore advanced algorithmic and traditional statistical modeling techniques to better understand the drivers of consumer behavior, choice, change, and outcomes. You will also gain a deeper understanding of web analytics and how they integrate with and measure marketing campaign results. Search engine optimization and search engine marketing will be covered along with measurement tools including pay per click (PPC) and clickstream analytics. You will also learn to report your findings using data visualization and will be able to develop marketing recommendations based upon the marketing data you analyze.

Requirements

Concentration: marketing analytics.

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.

• INTG1-GC2300 Business Analytics and Data Visualization 3
• INTG1-GC2305 Web Analytics: SEO/SEM, PPC, Email & Clickstream 3
• INTG1-GC2310 Advanced Test, Analysis, & Experimental Design 3
• INTG1-GC2315 CRM: Managing Customer Experience 3
• INTG1-GC2015 Internship 3

FREQUENTLY ASKED QUESTIONS

What is marketing analytics.

Marketing Analytics leverages data, statistics, and new tools, like machine learning, to generate actionable insights about the performance of marketing campaigns, the behavior and choices of consumers, and the potential impact of different marketing initiatives.

What is data analytics in Marketing?

Data Analytics within Marketing is a set of skills, techniques, and approaches that build actionable insights from typically large datasets –identifying existing patterns and relationships and predicting future outcomes.  Datasets analyzed include consumer purchase behavior, responses to marketing campaigns, web and e-commerce activity, Google Search, and social media texts.

Why are web analytics so important for Marketers?

Web Analytics are important to marketers because web-based and online platforms have become a critical place to reach and engage with existing consumers and potential customers.  Marketers need to organize, validate, and analyze various forms of online data in order to optimize the performance of Websites, Search Engine Marketing, Pay-per-Click Advertising campaigns, Email Marketing, Display Advertising etc.

How can data analytics improve marketing strategy?

Marketing strategy helps define “where to play and how to win” in a competitive marketplace. Analytics provide marketers with deep insights about the performance and impact of marketing initiatives, help marketing managers model the potential outcomes of new programs, and focus spending and resources on areas of marketing that will generate the most profits, or highest return in terms of key metrics like growth, brand reputation, perceptions of value etc.  

Is Marketing Analytics a good career?

Marketing Analysts are among the most in-demand jobs and require a core set of skills that are foundational both to the development of marketing strategy and the execution of tactical plans.  The design of marketing campaigns, especially in a ‘test and learn’ environment, requires analytics to shape these programs, and with the rapid increase in data generated from our activities, an analyst is a critical member of any team.

VISIT THE MS IN INTEGRATED MARKETING HOMEPAGE >

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MS in Marketing & Retail Science

The Master of Science in Marketing & Retail Science  is designed to prepare students for the future of marketing and retailing. Graduates of the program will be equipped to pursue careers in both traditional marketing positions in global and Chinese companies, as well as in e-commerce and other companies in the digital economy. The curriculum has both the aspects of the foundations of marketing management, as well as the characteristics of the new marketing environment noted above. As a result, the program includes foundational courses in marketing such as Consumer Behavior, Branding, and others that every marketing manager is required to have. In addition, there are courses in Marketing Analytics, New Retail Technology, Digital Marketing, Data-Driven Decision Making, and others that will enable the student to excel in the new data and the analytical era of marketing and retailing. The curriculum is designed to incorporate elements specific to the Chinese and Asian markets. The program culminates with a semester-long experiential learning capstone course, which pairs students with leading companies to address a real business problem.

Our program leverages the strong intellectual and instructional resources of NYU Stern and NYU Shanghai. Students will have the opportunity to learn from faculty who are excellent instructors and cutting-edge researchers and to interact with practitioners who are experienced marketers and successful business leaders in the new era.

Learning objectives

• Skilled at gathering and analyzing information for use in making marketing decisions.
• Prepared to be effective marketing managers with strong decision-making skills.
• To be a strong communicator and have the ability to work effectively on a team.

Message from the Program Academic  Director

Our program uniquely focuses on the emerging need for more quantitatively-trained managers in retailing. The program will take advantage of the partnership between NYU Stern and NYU Shanghai to bring some of the best instructors in the world into the classroom. Our graduates will be ready to successfully handle the challenges of an increasingly data-driven retailing environment.

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Your chance of acceptance, your chancing factors, extracurriculars, best colleges for journalism.

Hey guys! I'm really passionate about journalism and I plan on majoring in it. What colleges are known for having really strong journalism programs? Any input would be awesome, thanks!

There are many excellent colleges with strong journalism programs, but some of the top ones include:

1. Northwestern University: Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications is highly respected and consistently ranks among the best journalism programs.

2. University of Missouri: Also known as Mizzou, its School of Journalism was the first in the world and boasts a solid reputation. The school offers a hands-on program that allows students to work with professional media organizations as they learn.

3. Syracuse University: Syracuse's S.I. Newhouse School of Public Communications is another top journalism program that offers a variety of specializations, such as broadcast, newspaper, and magazine journalism.

4. Columbia University: Although Columbia doesn't offer an undergraduate journalism degree, they do have a renowned graduate program at the Columbia University Graduate School of Journalism. Students can pursue an undergraduate degree related to journalism (e.g., political science, English, history) and aim for the graduate program afterward.

5. University of Southern California: USC's Annenberg School for Communication and Journalism is well-regarded and offers a diverse set of journalism tracks, including digital media, public relations, and international journalism.

6. University of Maryland: The Philip Merrill College of Journalism at UMD consistently ranks highly among journalism programs and provides a variety of experiential learning opportunities, such as internships at leading news organizations.

7. Indiana University: IU's Media School offers a Journalism program that emphasizes practical hands-on experience, including opportunities for involvement with the Indiana Daily Student newspaper or the school's award-winning student-run broadcast stations.

8. New York University: NYU's Arthur L. Carter Journalism Institute provides students with a strong foundation in journalism and the opportunity to specialize in specific fields, such as cultural and business reporting.

These are just a few examples of the top journalism schools in the U.S., and there are many other great options depending on your interests and location preferences. Keep in mind that it's essential to research admission requirements, campus culture, and other factors to find a journalism program that is the best fit for you.

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