market research insight manager job description

What is a Market Research Manager ?

A Market Research Manager is a professional who is responsible for conducting research and analyzing data in order to understand consumer behavior and market trends. This information is then used to inform decisions related to product development, marketing, and overall strategic planning within a company. The role of a Market Research Manager is to gather and interpret data, identify key insights, and present findings to key stakeholders within an organization. They also play an important role in identifying potential new market opportunities and assessing the competitive landscape. The work of a Market Research Manager often involves both qualitative and quantitative research methods. This might include conducting surveys, focus groups, and interviews, as well as analyzing data from secondary sources such as sales figures, industry reports, and online data. The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role. Overall, the role of a Market Research Manager is essential for any company looking to make informed decisions about the direction of their business. They play a key role in helping to identify new opportunities and assess the competitive landscape, and their work is essential for the development of effective marketing and product strategies.

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Market Research Manager Job Description Template

Job overview.

We are seeking a highly motivated and results-driven Market Research Manager to join our dynamic team. The successful candidate will play a crucial role in providing valuable insights and market intelligence to inform business strategies and drive growth. As a Market Research Manager, you will lead market research projects and work closely with cross-functional teams to ensure their successful execution.

Market Research Manager Responsibilities & Duties

• Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
• Analyze market research data to identify key trends, opportunities, and challenges.
• Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
• Present market research findings and recommendations to stakeholders, including senior management.
• Stay up-to-date with industry trends and advancements in market research methods and technologies.
• Manage and mentor a team of market research professionals.

Market Research Manager Qualifications & Skills

• Master's degree in market research or a related field.
• Experience in a leadership role, managing a team of market research professionals.
• Expertise in market research methodologies, including survey design and data analysis.
• Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
• Bachelor's degree in market research, statistics, business, or a related field.
• 5+ years of experience in market research, with experience leading research projects and teams.
• Strong analytical skills and experience with data analysis software and tools.
• Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.

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Market Research Manager Job Description Template

A Market Research Manager is responsible for conducting research and analyzing data to identify market trends and customer preferences. They oversee the development of surveys and other research tools, as well as the analysis of the data collected. Market Research Managers use this information to inform business decisions and develop strategies for improving products and services.

Job Overview

A Market Research Manager is responsible for planning and conducting research activities related to market trends, consumer behavior, and competitive analysis. They analyze data to identify insights, develop reports, and present findings to stakeholders to aid in decision-making processes.

Responsibilities

• Design and execute market research studies to gather insights on market trends, consumer behavior, and competitive analysis
• Develop research plans and methodologies to ensure accuracy and validity of data collected
• Analyze research data to identify key findings and insights, and present this information to stakeholders in a clear and actionable manner
• Use statistical software and other tools to manipulate and analyze data, and ensure data integrity and accuracy
• Manage research projects from start to finish, including defining research objectives, timeline, budget, and deliverables
• Identify and assess market trends, opportunities, and threats to the organization, and provide recommendations for action based on research findings
• Collaborate with cross-functional teams, including product development, marketing, sales, and customer service, to inform business decisions and strategies based on research insights
• Stay current with industry trends, research techniques, and best practices, and apply this knowledge to improve research processes and outcomes

Qualifications

• Bachelor's degree in market research, marketing, statistics, or a related field
• At least 5 years of experience in market research, with a proven track record of designing and executing research studies and analyzing data to provide actionable insights
• Experience with statistical software, survey tools, and other research methodologies
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and identify key trends and insights
• Strong communication and presentation skills, with the ability to effectively communicate research findings to stakeholders at all levels of the organization
• Ability to work independently and manage multiple projects simultaneously, while meeting deadlines and delivering high-quality work

Introduction

Whether you're a startup or a big corporation, having a Market Research Manager is crucial to the success of your business. The role of a Market Research Manager is to gather and analyze data on customers, competitors, and market trends. This information helps businesses make informed decisions on product development, pricing, and marketing strategies. In this article, we'll walk you through how to create a job posting for a Market Research Manager.

Job Title and Overview

The job title should clearly state that you're looking for a Market Research Manager. The job overview should provide a brief description of the role and its importance to the organization.

• Job Title: Market Research Manager
• Job Overview: We are seeking an experienced Market Research Manager to join our team. The chosen candidate will be responsible for gathering and analyzing data on customers, competitors, and market trends. This information will be used to inform product development, pricing, and marketing strategies to drive business success.

List the core responsibilities of the Market Research Manager as accurate as possible.

• Conduct and manage market research projects
• Collect and analyze data on customers, competitors, and market trends
• Provide insights on product development, pricing, and marketing strategies
• Create reports and present findings to management and stakeholders
• Monitor industry trends and competitors to identify opportunities and threats to the business
• Develop and maintain relationships with external research partners

Qualifications and Skills

Outline the qualifications and skills the ideal candidate must have.

• Bachelor's degree in market research, business administration, statistics, or related field
• 3+ years of experience in market research or related field
• Knowledge of various data collection methods and tools
• Excellent communication and presentation skills
• Strong analytical and critical thinking skills
• Proficiency in spreadsheet and data analysis software (e.g. Excel, R, SPSS)

How to Apply

Provide clear instructions on how to apply for the position.

• Please submit your resume and cover letter to [email address]
• Include "Market Research Manager Application" in the subject line
• Applications will be reviewed on a rolling basis until the position is filled.

Congratulations! You've created a job posting for a Market Research Manager. By following these guidelines, you will attract qualified candidates who have the skills and qualifications necessary to excel in this crucial role. Remember, the right Market Research Manager can help your business make informed decisions to drive success.

Frequently Asked Questions on Creating Market Research Manager Job Posting

If you are looking to hire a Market Research Manager, creating a job posting is an important first step in finding the right candidate. Here are some frequently asked questions on creating a Market Research Manager job posting:

What should be included in a Market Research Manager job posting?

A job posting for a Market Research Manager should include a detailed job description, qualifications, responsibilities, and requirements for the role. You should also clearly state the salary range and benefits that come with the position. Be sure to showcase any unique aspects of your company culture or the position that could attract candidates.

How do I write a job description for a Market Research Manager?

The job description for a Market Research Manager should include a brief overview of the position and its responsibilities, as well as the required qualifications, experience, and skills. Be sure to also include any essential duties that may not be apparent, such as overseeing survey design, conducting analysis, and presenting findings to stakeholders.

What are the qualifications for a Market Research Manager?

The specific qualifications for a Market Research Manager will vary based on the needs of the organization. However, most Market Research Manager candidates will have a bachelor’s degree in marketing, business or a related field, as well as extensive experience in market research analysis, interpretation, and presentation. Strong analytical skills, attention to detail, and excellent communication and presentation abilities are also essential traits for a Market Research Manager.

What are the core responsibilities of a Market Research Manager?

The primary responsibilities of a Market Research Manager include designing and executing market research projects, overseeing analysis and providing actionable insights to the company. Additionally, a Market Research Manager may be responsible for managing a team of analysts, communicating research results to stakeholders, tracking market trends and developments, and conducting competitive analysis.

What should I look for in candidates for a Market Research Manager role?

When evaluating candidates for a Market Research Manager position, you should look for someone who has experience in designing and conducting successful market research studies. Additionally, a successful candidate should have strong analytical skills and the ability to interpret data and present insights clearly and effectively. Excellent communication skills and the ability to work well in a team environment are also important attributes of a successful Market Research Manager.

How can I ensure that my job posting attracts top quality candidates for the Market Research Manager role?

To make sure your job posting stands out to talented and experienced Market Research Manager candidates, be sure to highlight any unique aspects of your company culture or position, offer competitive compensation and benefits, and show that your organization is committed to professional development and growth opportunities for employees.

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Career: Market Insight Manager

Last Updated: November 4, 2020

Consumers are most interested in brands they connect with emotionally. When an advertisement reminds them of childhood, or when a slogan makes them laugh – these positive emotional responses reflect well on future sales.

In order to determine what consumers think about a brand or product, companies bring in market insight managers who poll target markets and discover just how to connect consumers with a brand.

What do they do?

Location and opportunity.

Those seeking careers will find options for job openings in several different locations across the country. According to Indeed.com, some of these areas include:

• New York, NY
• San Francisco, CA
• Chicago, IL
• Atlanta, GA

Market insight managers measure the emotional connection associated with a brand. This means they focus heavily on gathering data on consumer insight and transforming that data into effective business plans.

To gather this data, market insight managers typically interview and poll target segments of a population to gain an understanding of how they react to a product, campaign slogan, or advertising strategy.

For example, the youth population is highly sought after by companies, but traditionally hard to reach. Market insight managers find out what’s “cool” and inform market strategists about how their product or service might resonate with this group.

Market insight managers typically work in small teams with other researchers. Some other professionals they work with include:

• Market Analysts
• Consumer Insight Managers
• Advertising Executives

Qualifications

Our recommended schools, grand canyon university (gcu).

GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

Southern New Hampshire University (SNHU)

Explore the bond between business and consumer behavior with a degree in marketing.

Market insight managers usually work for several years in research positions before moving up to leadership roles. Most market insight managers have usually been working in the field for between five and seven years.

In order to even enter the field though, most professionals must earn at least bachelor’s degrees in marketing. Some companies are coming to realize the benefits of advanced degrees though, and look specifically for market insight managers with master’s degrees in marketing or business administration.

Become a Market Insight Manager

Companies typically pay market insight managers a large range of salaries depending on previous experience, educational attainment, and location. Most market insight managers will usually make between $70,000 and $90,000.

If you’re interested in learning more about measuring a consumer’s emotional connection to a product or brand, contact  schools offering degrees in marketing .

What is a Market Research Manager?

Learn about the role of Market Research Manager, what they do on a daily basis, and what it's like to be one.

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Definition of a Market Research Manager

What does a market research manager do, key responsibilities of a market research manager.

• Developing research objectives and designing survey methodologies and questionnaires
• Identifying target demographics and determining the most effective means of reaching them
• Managing and overseeing the collection, analysis, and interpretation of market data
• Leading a team of analysts and researchers, providing guidance and expertise
• Collaborating with cross-functional teams, including marketing, product development, and sales, to integrate research findings into business strategies
• Presenting insights and recommendations to senior management to guide business decisions
• Monitoring and forecasting market trends to identify potential opportunities and threats
• Evaluating the effectiveness of marketing campaigns and strategies
• Ensuring the accuracy and validity of data and research findings
• Staying abreast of industry changes, technological advancements, and best practices in market research
• Managing the market research budget and ensuring projects are delivered on time and within financial constraints
• Building and maintaining relationships with external research agencies and vendors when necessary

Day to Day Activities for Market Research Manager at Different Levels

Daily responsibilities for entry level market research managers.

• Assisting with the design and implementation of research studies
• Collecting data through surveys, focus groups, and other research methods
• Performing basic data analysis and interpretation
• Preparing reports and presentations with research findings
• Coordinating with vendors and research participants
• Learning about different market research techniques and software

Daily Responsibilities for Mid Level Market Research Managers

• Developing research proposals and defining objectives
• Overseeing the execution of research projects from start to finish
• Managing a team of researchers and analysts
• Interpreting complex data sets and synthesizing findings
• Communicating insights and recommendations to stakeholders
• Ensuring research practices adhere to industry standards and ethics

Daily Responsibilities for Senior Market Research Managers

• Leading the development of comprehensive market research strategies
• Advising on product development and marketing strategies based on research insights
• Building relationships with key stakeholders and influencing business decisions
• Identifying new market opportunities and assessing potential risks
• Championing the integration of market research findings into organizational planning
• Mentoring and developing talent within the market research team

Types of Market Research Managers

Consumer insights manager, competitive intelligence manager, market strategy manager, product research manager, brand research manager, international market research manager, what's it like to be a market research manager , market research manager work environment, market research manager working conditions, how hard is it to be a market research manager, is a market research manager a good career path, faqs about market research managers, how do market research managers collaborate with other teams within a company, what are some common challenges faced by market research managers, what does the typical career progression look like for market research managers.

How To Become a Market Research Manager in 2024

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Market Research Manager

United States

United Kingdom

Netherlands

Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

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Market Research Manager

Job description overview.

A Market Research Manager is responsible for gathering, analyzing and interpreting data to help companies make informed decisions. This involves designing and implementing research studies, analyzing market trends and utilizing statistical tools to gather and interpret data. A Market Research Manager job description often includes creating surveys, collecting information on consumer behavior and preferences, and conducting focus groups to better understand target audiences. Additionally, they use software tools and databases to analyze large amounts of data and develop reports with recommendations for companies on how to improve their products or service offerings. A Market Research Manager also collaborates with other teams such as advertising, sales and product development to provide insights that guide future strategies. Strong communication skills, attention to detail, and knowledge of market research methodologies are essential for this role.

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Table of contents, job duties and responsibilities.

• Conducting market research to gather data on target audiences, competition, and trends.
• Analyzing research findings to identify patterns, opportunities, and areas for improvement.
• Using data analysis tools to create reports and presentations to share with stakeholders.
• Collaborating with other teams and departments to ensure research aligns with business goals.
• Developing research plans and budgets to meet specific needs and goals.
• Staying updated on market trends, technologies, and industry developments to inform research strategies.
• Managing relationships with research vendors and consultants.
• Ensuring compliance with industry regulations and ethical guidelines for research.
• Communicating research insights and recommendations to executives and other decision-makers.
• Using research insights to inform marketing strategies, campaigns, and product development.

Experience and Education Requirements

A Market Research Manager is a critical role in the Marketing industry. For this position, both academic education and work experience are necessary. Market Research Managers usually hold a Bachelor's Degree in Marketing, Business Administration, Mathematics, Statistics, or a similar field. Additionally, they need to have experience in the Marketing industry, often in Market Analysis or Research. The experience should cover skills such as research methods, data analysis, and strategic planning. They must also have excellent communication skills, since they will be dealing with clients, colleagues, and senior managers. A typical market research manager works for advertising agencies, consulting firms, or large businesses.

Salary Range

If you're wondering about Market Research Manager salary range, it varies depending on the location, experience, and company size. In the United States, the expected salary range for a Market Research Manager is between $65,000 to $120,000 per year, with an average salary of $90,000. However, this salary can increase up to $140,000 or more for senior-level managers in larger organizations. 

In other countries, such as Canada and the United Kingdom, the salary range is quite similar to the United States, with an average of $70,000 to $100,000 per year. In Australia, a Market Research Manager can expect to make around AU$100,00 per year.

According to Glassdoor, the average base pay for Market Research Manager is $76,066 per year, while Indeed suggests the average salary is $92,042 per year. 

• Glassdoor: https://www.glassdoor.com/Salaries/market-research-manager-salary-SRCH_KO0,24.htm
• Indeed: https://www.indeed.com/career/market-research-manager/salaries
• Payscale: https://www.payscale.com/research/US/Job=Market Research Manager/Salary

Career Outlook

A career as a Market Research Manager in the marketing industry is a promising one. The market research industry in the US is projected to grow by 18.9% between 2020 and 2028, according to the Bureau of Labor Statistics. This is due to the increasing need for businesses to understand their customers and make informed decisions. Market Research Managers analyze market trends, gather data and create reports that help businesses make informed decisions. They also help in developing marketing strategies for businesses. Thus, they play a critical role in the success of any business. As technology advances, there will be even more opportunities for those in the market research field. Therefore, it is a growing field with plenty of room for advancement.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Manager do?

A: A Market Research Manager is responsible for planning, coordinating, and executing research activities to gather and analyze data on markets, competitors, and consumer demographics.

Q: What skills do Market Research Managers need?

A: Market Research Managers need to have excellent analytical skills, be detail-oriented, and have strong communication and collaboration abilities. They also require knowledge of statistics and research methodologies.

Q: What tools do Market Research Managers use?

A: Market Research Managers use a range of tools, including surveys, focus groups, data mining, and statistical analysis software, to collect and analyze data. They also utilize CRM tools to manage and analyze customer data.

Q: What industries employ Market Research Managers?

A: Market Research Managers can find work in a variety of industries, including consumer goods, technology, healthcare, and finance. Any industry that relies on understanding consumer behavior and competitive landscapes would require the services of a Market Research Manager.

Q: What qualifications do Market Research Managers need?

A: Most companies require a bachelor's degree in marketing, business, or a related field, along with several years of experience in market research. A master's degree in marketing or research can provide a competitive edge. Strong leadership and project management skills are also important.

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Market Research Analyst

Date: May 16, 2024

Location: Houston, TX, US, 77002

Company: CenterPoint Energy

CenterPoint Energy and its predecessor companies have been in business for more than 150 years. 

Our Vision: Our vision is to become the most admired utility in the United States through the execution of our long-term growth strategy. We have an unwavering commitment to safely and reliably deliver electricity and natural gas to millions of people. 

Our Commitment: CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.

Provides administrative and research assistance for various projects, as assigned by the Market Research and Analytics Manager. Responsible for providing qualitative and quantitative research, evaluation support, technical assistance, needs assessment, and support services for a variety of business units across multiple states. Assist with project management activities, data collection activities, conducting research and evaluation across a broad range of topics.

The successful candidate must possess project management skills, be knowledgeable in social science research, including evaluation theory and methodology, and proposal and report writing. The position requires diplomacy, problem solving skills, motivation, and the ability to work independently and in teams. Important competencies include results oriented, strategic planning, communication, and collaboration. This position is in the Market Research and Analytics group, within the Marketing and Customer Experience Organization.

• Write  proposals with direction from executives, directors, and managers
• Write a questionnaire with little or no direction
• Write or review tab plans directed toward the final analysis
• Conduct research and evaluation activities (site visits, focus groups, qualitative interviews)
• Conduct quantitative data file production and manipulation and basic statistical analyses
• Create an action plan with little or no direction
• Create topline and final reports and be able to present research findings either on their own or in tandem with the business developer/VP
• Recommend changes in procedure or processes for research investigations and make decisions relating to project issues, including field, sample, weighting, etc. 
• Requires a bachelor’s degree in a social science, economics, marketing, business or related field with exposure to the social science research and evaluation functions. 
• Requires a minimum of 1-3 years of experience with custom market research, data analysis, and/or market insights. 
• Experience  with simple statistical analysis using software like Excel, SPSS, or SAS
• Experience with research and evaluation activities
• Experience with multivariate techniques – when to use them and how to interpret the output (Conjoint/Discrete Choice/Max/Diff, Optimization)
• Excellent analytical skills
• Strong writing skills; building a story from the data
• Experience with reviewing and designing questionnaires and training materials
• Knowledge if a variety of different custom quantitative research methods; experience with online custom research
• Ability to manage time across multi-faceted projects
• The ability to produce timely, high-quality deliverables
• Able  to demonstrate excellent teamwork and collaboration skills; strong interpersonal and conflict resolution skills
• Able to apply knowledge of SAS, SPSS, mTAB, SAP, CRM, Marketing Automation Software, Microsoft Office including Excel, Word, Access and PowerPoint
• Able to identify creative and innovative solutions to resolve problems, and make sound decisions
• Able to assess a variety of customer, marketing, industry, competitive and trend data and shape business strategy based on a discipline approach
• Able to understand competitive landscape, economic trends, and operational processes and costs
• Ability to prioritize and multitask
• Able to apply excellent organizational skills and strong attention to detail
• Able to demonstrate is a quick learner, who can absorb new ideas swiftly and easily
• Able to work across the organization to establish mutual goals and a joint planning process to achieve business objectives
• Experience with Qualtrics a plus

We want you to know Being a part of the CenterPoint Energy team is more than a career alone. It's an opportunity to make a positive impact. You will be an integral part of enabling everyday life and the pursuit of possibilities for the customers we serve and the communities we share. The vital services we provide are at the core of making our world work, and by sharing your energy with us, we'll create a better tomorrow together.  Diversity, Equity and Inclusion CenterPoint Energy is committed to creating an inclusive work environment where business results are achieved through the skills, abilities and talents of our diverse workforce.

At CenterPoint Energy, individuals are respected for their contributions toward our company objectives. We strive for an inclusive work environment across all levels that is reflective of the available workforce in the communities we serve.  

What we bring to you

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Transit subsidies
• Flexible work schedule, paid holidays and paid time off
• Access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston
• Professional growth and development programs including tuition reimbursement
• 401(k) Savings Plan featuring a company match dollar-for-dollar up to 6% and a company contribution of 3% regardless of your contribution

Job Type:  Full Time  Posting Start Date: 05/16/2024​ Posting End Date: 05/30/2024

This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

Nearest Major Market: Houston

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