example of factual persuasive speech

Persuasive Speech

Types Of Persuasive Speeches

3 Basic Types of Persuasive Speeches

Types of Persuasive Speeches

Persuasive speeches work with evaluative statements that can be supported by data and reasoning. The subject and the content of the speech determine what kind of persuasive speech it is.

To list the types of persuasive speeches, they are:

Factual Persuasive Speech

Value Persuasive Speech

Policy Persuasive Speech

1. Factual Persuasive Speech

Backed with strong evidence, a factual persuasive speech is based on whether a belief or statement is true or false. In simple words, a speaker is attempting to convince the audience about the occurrence or existence of something.

Some factual claims are simple to answer and easy to handle. For example , a speaker is talking about Neil Armstrong's landing on the moon in 1969. This example is well documented and has concrete evidence that supports the fact that Neil Armstrong did land on the moon.

In contrast, some facts are hard to establish, and they can’t be answered in a definite way.

For example , It's hard to say for sure if a stock will go up by 20% next year. Although historical data and expert analysis may suggest this possibility, unforeseen market dynamics always have an uncertain influence on the future.

See this comprehensive factual persuasive speech example:

2. Value Persuasive Speech

Value persuasive speech states whether something is right or wrong, beautiful or ugly, moral or immoral, or good or bad. It questions the ethical and moral aspects of a particular topic or defines the truth or falsity of an assertion.

For example , can you prove that capital punishment is moral or immoral? The government has added extra tax on gas-guzzling monstrosities, etc. These are some value persuasive speech examples, where you can’t prove whether it is moral or immoral, right or wrong.

The audience might agree or disagree with your point of view. In value persuasive speaking, it is hard to determine why the speaker has chosen a specific stance on a particular topic without listening to his criteria for making a certain evaluation statement.

Let’s say that a speaker claims that all social media sites are immoral. Then they need to provide a strong basis for their evaluation. For the audience to understand the reasoning, the speaker should elaborate on the criteria leading to their conclusion.

For a deeper insight, take a look at this comprehensive example of a value persuasive speech:

Value Persuasive Speech

3. Policy Persuasive Speech

The other most common claim in persuasive speech is a policy claim. This claim is used to convince the audience to either accept or reject a certain policy, candidate, or rule. It argues the nature of the problem and the solution that should be taken.

Probably, this is the most common type of persuasive speech because we live in a society surrounded by policies, rules, and laws.

For instance , when a spokesperson calls for a revision of the legal definition of prostitution, they are urging immediate action and agreement. This type of claim presents a clear opinion about the necessary changes and the expected outcome.

Below is a detailed example of a policy persuasive speech:

You can learn how to perfectly outline your persuasive speech with the help of our guide!

The policy claim talks about the below persuasive goals: immediate action and passive agreement.

Immediate Action

The immediate action persuades the audience to start engaging in certain behaviors. It requires the speaker to convince the audience to act upon his proposal quickly.

For example , the speaker delivers a speech at a school and wants to persuade the student audience to eat more fruits. He would say that an apple a day keeps the doctor away, so he’s encouraging them to either bring apples with their lunch or eat them at their home.

This action of the speaker makes the audience act immediately on his proposal. Remember that the more quickly you make your audience members act upon your proposal, the more likely they will adopt it.

Passive Agreement

Passive agreement only requires the audience to agree with the speaker. When the speaker tries to gain a passive agreement, he attempts to make the audience agree with what he is saying or accept the policy without practically doing anything.

For instance , the speaker argues that the LGBT community should have equal human rights. The speaker attempts to reach the audience’s agreement by presenting encouraging and strong facts without demanding any action from the audience.

The passive agreement’s main goal is to encourage the audience to adopt a specific attitude, value, belief, or behavior, but not necessarily to get the audience members to enact any specific behavior.

Want to know what are examples of persuasive speeches ? Head over to our detailed blog!

To wrap it up, this guide has made the idea of persuasive speech clear to you, and you can easily write an effective speech now.

Writing any type of persuasive speech is a complicated task, but with the help of some good examples, you can pen down a good speech.

However, if you still feel like you cannot write a good persuasive speech, you can hire a professional writer. MyPerfectWords.com is an online service that provides superb quality paper writing help at affordable prices.

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10 Persuasive Speech Examples for College Students to Inspire Your Next Presentation

Confronting the jitters that come with public speaking is an all-too-familiar battle for many of us. I, too, have grappled with the butterflies in my stomach and the weight of wanting to make a lasting impression .

After diving deep into research, I stumbled upon 10 incredibly impactful persuasive speech examples that revolutionized my approach to engaging an audience . This article is set to illuminate your journey towards captivating presentations delivered with unwavering confidence .

Prepare to be inspired!

Table of Contents

Key Takeaways

Persuasive speeches can convince people to believe in an idea or take action. They use strong arguments and emotional appeals .
Knowing your audience is key. Tailor your speech to their interests and values to connect better.
Different persuasive techniques , like using emotions, facts, or storytelling, can make speeches more effective.
Examples of great persuasive speeches include Martin Luther King Jr.’s “I Have a Dream” and Steve Jobs’ final speech. These show different ways to inspire and motivate people.
Practice makes perfect . Learning from powerful speeches helps improve speaking skills and confidence in delivering messages that persuade others.

Understanding Persuasive Speeches

Understanding Persuasive Speeches:

Persuasive speeches aim to influence and convince the audience.

College students benefit from learning persuasive speech techniques.

Definition and purpose

A persuasive speech aims to convince the audience about a specific stance, idea, or action . It’s like telling someone why they should believe in what you’re saying and even take your recommended action.

This type of speech relies on strong arguments, emotional appeals , or both to get people on your side. As I learned in Toastmasters International , making a good persuasive speech means using clear language and powerful rhetoric tools.

For college students mastering the art of persuasive speaking is crucial. It builds their ability to argue effectively, which is valuable in debate scenarios and when writing argumentative essays.

Students learn to influence others by crafting convincing speeches that resonate with their audience. With examples from leaders like Martin Luther King Jr. , and innovative topics from lists offering over 200+ persuasive ideas, students can explore how to inspire change or motivate action through words alone.

Importance for college students

Persuasive speaking is a valuable skill for college students to master. It enhances critical thinking , communication abilities , and confidence. These speeches inspire change and influence others, crucial in academic and professional pursuits.

Understanding the art of persuasive speech equips students with the ability to articulate their ideas effectively, promoting leadership qualities and the capacity to sway opinions in various settings.

This skill proves essential when engaging in debates, presentations, or advocating for one’s beliefs within campus communities or future careers.

Tips for Creating an Effective Persuasive Speech

Creating an effective persuasive speech involves understanding your audience and using different approaches to persuade them. It’s important to tailor your speech towards the needs and interests of your listeners, engaging them with compelling arguments and persuasive techniques.

Knowing your audience

As a public speaking beginner, it’s crucial to understand your audience before crafting a persuasive speech. This ensures that your message resonates with them and captures their attention.

By knowing who you are speaking to, you can tailor your content and delivery to match their interests, beliefs, and values. Understanding the demographics, preferences, and expectations of your audience will help you engage them effectively and make a lasting impact on their hearts and minds.

Crafting speeches that cater to the specific needs and interests of your audience is key in successful persuasion techniques towards college students or any other group. Taking the time to research and analyze your audience allows for better connection during presentations.

Utilizing different persuasive approaches

To create an effective persuasive speech, consider using different approaches to appeal to your audience. Here are some key strategies:

Use emotional appeal to connect with the audience on a personal level, evoking empathy and compassion.
Employ logical reasoning and factual evidence to build a strong, rational argument that convinces through reason.
Utilize storytelling to illustrate your points and make them relatable and memorable. This helps in engaging the audience and retaining their interest.
Incorporate the use of rhetorical questions to provoke deep thinking and encourage active participation from the audience.
Apply the technique of repetition to emphasize key points and make them more impactful.
Employ the use of credible sources and expert testimonies to add credibility and authority to your arguments.

By integrating these various persuasive approaches into your speech, you can effectively engage your audience and leave a lasting impression.

10 Inspiring Persuasive Speech Examples for College Students

Explore 10 inspiring persuasive speech examples that will spark creativity and motivation for your next college presentation. These speeches are powerful tools to help you craft compelling content and deliver an impactful message.

I Have a Dream by Martin Luther King Jr.

Martin Luther King Jr.’s “I Have a Dream” speech is a compelling example of persuasive speaking . It inspires and motivates with powerful words that advocate for equality and justice.

This famous speech contains rhetorical devices such as repetition and powerful imagery to convey its message effectively. As college students, we can learn from this iconic speech how to engage an audience, structure our ideas, and deliver a persuasive message that resonates.

The impact of this speech still resonates today, making it a timeless example of influential public speaking .

Ain’t I a Woman by Sojourner Truth

Sojourner Truth ‘s “Ain’t I a Woman” speech delivered in 1851 highlights the struggles faced by African American women. She powerfully advocates for gender and racial equality through her emotive delivery.

Truth’s use of repetition and rhetorical questions effectively captures the audience’s attention, making it a compelling example of persuasive oratory .

Paying attention to Sojourner Truth’s powerful oration skills can help public speaking beginners improve their own speaking abilities. The impact of her speech showcases how meaningful messages can be conveyed with passion and conviction , resonating strongly with audiences.

Inaugural Address by John F. Kennedy

John F. Kennedy delivered an inspiring inaugural address , urging citizens to contribute to their country’s welfare. He emphasized the importance of unity and global cooperation for a better future.

The speech resonates with themes of hope, freedom, and collective responsibility , making it a compelling example for college students seeking to motivate and persuade their audience.

Kennedy’s powerful rhetoric and ability to connect with people offer valuable lessons in persuasive speaking examples and effective communication strategies .

The Transformation of Silence into Language and Action by Audre Lorde

Audre Lorde’s “The Transformation of Silence into Language and Action” stresses the power of speaking out . It encourages taking action and using words to challenge injustices. Lorde’s work urges us to break the silence, addressing issues that matter, igniting change within ourselves and our communities.

This piece is a powerful example for college students on how their voices can influence important conversations about social justice and equality.

In crafting persuasive speeches, it is crucial to draw inspiration from Lorde’s call to transform silence into meaningful action. Her poignant words provide valuable insights for effective public speaking, especially when advocating for societal change and progress .

Quit India by Mahatma Gandhi

Transitioning from poignant speeches like “The Transformation of Silence into Language and Action by Audre Lorde,” we come to the influential speech “Quit India” by Mahatma Gandhi.

This speech was a call for civil disobedience against British rule, emphasizing non-violent resistance . It’s an example of persuasive speaking that inspired a nation towards independence.

Mahatma Gandhi’s powerful message in “Quit India” stirred the Indian population to join together in a peaceful yet forceful protest against colonialism . This illustrates how persuasive speaking can ignite movements and influence change .

This Is Water by David Foster Wallace

Transitioning from the powerful persuasive speech “Quit India by Mahatma Gandhi,” let’s dive into another example that can inspire your own presentations: “This Is Water” by David Foster Wallace.

This renowned commencement address delivered in 2005 at Kenyon College offers a thought-provoking perspective on the importance of awareness and conscious living amidst life’s mundane routines.

In this speech, Wallace implores listeners to consider their outlook on daily life, encouraging them to move beyond self-centered thinking and embrace empathy and understanding for others.

The speech is an excellent example of using relatable storytelling combined with philosophical insights to captivate an audience .

Freedom from Fear by Aung San Suu Kyi

“Freedom from Fear,” a speech by Aung San Suu Kyi , highlights the courage to stand up against oppression and fight for democracy . Aung San Suu Kyi’s impassioned delivery is inspiring and shows how persuasive speeches can influence change in society.

This example serves as a powerful reminder of the impact a well-crafted speech can have on an audience, making it an excellent model for college students honing their oratory skills.

The emotional depth and compelling arguments used by Aung San Suu Kyi make her speech a standout example of effective persuasion in public speaking, ensuring it resonates with both speaker and audience alike.

The Audacity of Hope by Barack Obama

Barack Obama’s “The Audacity of Hope” is a compelling example of persuasive speech . It addresses hope and unity, essential for public speaking. The speech emphasizes the power of hope to inspire and motivate an audience effectively.

It demonstrates how to connect with listeners on a personal level, which is crucial for persuasive speaking. Barack Obama’s masterful use of rhetoric and engaging storytelling captivates the audience, making it an ideal model for students honing their presentation skills.

This impactful speech resonates with audiences due to its ability to evoke emotions and encourage positive change through effective communication.

Questioning the Universe by Stephen Hawking

Stephen Hawking’s “Questioning the Universe” speech is a compelling example of persuasive rhetoric . Hawking, the renowned physicist, captivated audiences through his explanation of complex scientific concepts in simple terms.

His speech emphasized the importance of curiosity and exploration in understanding the cosmos, making it an excellent model for engaging college presentations . By incorporating relevant examples and demonstrations into your own speeches, you can effectively deliver thought-provoking content to your audience without overwhelming them with technical details.

Acquiring inspiration from such influential figures as Hawking can elevate your public speaking skills, fostering confidence and engagement in your delivery style.

Final Speech by Steve Jobs

Steve Jobs’ final speech was a powerful reminder of the value of perseverance and passion . He urged us to pursue our dreams , stay hungry for success, and not settle for less. Jobs shared his personal journey, emphasizing the importance of loving what you do.

In his address, Steve Jobs highlighted the need to embrace change and take risks in order to achieve greatness. His speech served as a testament to innovation and determination , inspiring listeners to strive for excellence in their endeavors.

Jobs’ final speech encapsulated the essence of unwavering dedication and commitment towards one’s aspirations. It showcased the significance of resilience and tenacity in overcoming obstacles on the path to success .

Exploring persuasive speeches can truly change how we speak and inspire. Let’s hear from an expert, Dr. Emily Stanton. With a PhD in Communication Studies and over 20 years of teaching experience, Dr.

Stanton has guided countless students through the art of persuasion. Her work includes groundbreaking research in effective communication strategies .

Dr. Stanton finds our selection of “10 Persuasive Speech Examples for College Students” essential for mastering persuasive speaking skills . She explains that these examples offer a wide range of techniques and approaches, showing us different ways to connect with our audience effectively.

She stresses the importance of ethical speech delivery and choosing topics responsibly. Transparency about sources and motives builds trust between speaker and listener, according to Dr.

For incorporating these examples into daily practice, she suggests starting with understanding the context behind each speech before trying to adapt their tactics. This approach ensures authenticity in your own presentations.

In her balanced evaluation, Dr. Stanton praises the diversity of speeches chosen but reminds us that effectiveness also depends on execution— preparation is key ! She urges comparing these examples against others available online or in textbooks for a broader perspective.

Finally, Dr.Stanton believes this collection serves as a powerful tool for improving public speaking skills among college students seeking inspiration or guidance on presenting persuasively.

Ryan Nelson is the founder of Speak2Impress, a platform dedicated to helping individuals master the art of public speaking. Despite having a crippling fear of public speaking for many years, Ryan overcame his anxiety through diligent practice and active participation in Toastmasters. Now residing in New York City, he is passionate about sharing his journey and techniques to empower others to speak with confidence and clarity.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speech examples - use words vs. social ills

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view.

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level.

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

Persusaisve speech example as speaker passes enthusiasm to audience

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

Social media is taking a toll on young people’s mental health
Cell phones and too much screen time are making people lazier
Violent video games make people more aggressive
Why authorities must ban fast food for children
Schools and workplaces should take more action to curb obesity rates
Why public schools are better than private ones
College athletes should undergo steroid tests
There’s more to high school and college students than their GPAs
Should award-giving bodies rely on the popular vote or the judges’ vote?
There’s a need to regulate the use of painkillers more heavily
Cloning must not be legalized
More government budget should be allocated to health care
Why businesses must invest in renewable energy
Should military units be allowed to use drones in warfare?
How freedom of religion is affecting society
Libraries are becoming obsolete: A step-by-step guide on keeping them alive
Should euthanasia be allowed in hospitals, clinical settings, and zoos?
Developing countries must increase their minimum wage
Global warming is getting more intense
The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views.

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold.

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service.

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

Persuasive speech examples - persuade elderly parent

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.”

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do.

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here.

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War.

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war.

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex.

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small.

Persuasive Speech: How to Write an Effective Persuasive Speech

Persuasive Speech How to Write a Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

In a Persuasive Presentation Facts Aren't Very Persuasive

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

Persuasion Comes from both Logic and Emotion

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

A Story or Example is More Persuasive Because It Offers Facts and Emotion

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

3 Step Process to Write an Effective Persuasive Speech

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

How to Write an Outline for a Persuasive Speech, with Examples intro image

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Man Touches the Word Persuasion on Screen

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech.

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience.

Close-Up of Mans Hands Persuading Someone

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:

Central idea:

Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

Example 1 – Support for the reason given above.
Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

Summary: Briefly remind the listeners why they should agree with your position.
Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
Thank the audience for listening.

Persuasive Speech Outline Examples

Male and Female Whispering into the Ear of Another Female

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

This means that we spend approximately 40% of our leisure time in front of the TV.
Ironically, it is also reported that Americans don’t like many of the shows that they watch.
Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
Present the opposition’s claim and refute an argument.
Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

Our natural blue light source is the sun.
Bluelight is designed to keep us awake.
Bluelight makes our brain waves more active.
We find it harder to sleep when our brain waves are more active.
Having a good night’s rest will improve your mood.
Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Rhetoric 101: The art of persuasive speech

By Lisa LaBracio on January 17, 2017 in TED-Ed Lessons

How do you get what you want, using just your words? Aristotle set out to answer exactly that question over 2,000 years ago with a treatise on rhetoric. Below, Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech.

Rhetoric, according to Aristotle, is the art of seeing the available means of persuasion. Today we apply it to any form of communication. Aristotle focused on oration, though, and he described three types of persuasive speech. Forensic, or judicial, rhetoric establishes facts and judgments about the past, similar to detectives at a crime scene.

Epideictic, or demonstrative, rhetoric makes a proclamation about the present situation, as in wedding speeches.

But the way to accomplish change is through deliberative rhetoric, or symbouleutikon. Rather than the past or the present, deliberative rhetoric focuses on the future. It’s the rhetoric of politicians debating a new law by imagining what effect it might have, and it’s also the rhetoric of activists urging change. In both cases, the speakers present their audience with a possible future and try to enlist their help in avoiding or achieving it.

But what makes for good deliberative rhetoric, besides the future tense?According to Aristotle, there are three persuasive appeals: ethos, logos and pathos. Ethos is how you convince an audience of your credibility. Logos is the use of logic and reason. This method can employ rhetorical devices such as analogies, examples, and citations of research or statistics. But it’s not just facts and figures. It’s also the structure and content of the speech itself. The point is to use factual knowledge to convince the audience — but, unfortunately, speakers can also manipulate people with false information that the audience thinks is true. And finally, pathos appeals to emotion, and in our age of mass media, it’s often the most effective mode. Pathos is neither inherently good nor bad, but it may be irrational and unpredictable. It can just as easily rally people for peace as incite them to war. Most advertising, from beauty products that promise to relieve our physical insecurities to cars that make us feel powerful, relies on pathos.

Aristotle’s rhetorical appeals still remain powerful tools today, but deciding which of them to use is a matter of knowing your audience and purpose, as well as the right place and time. And perhaps just as important is being able to notice when these same methods of persuasion are being used on you. Below, watch the TED-Ed Lesson:

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11.2 Persuasive Speaking

Learning objectives.

Explain how claims, evidence, and warrants function to create an argument.
Identify strategies for choosing a persuasive speech topic.
Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
Distinguish among propositions of fact, value, and policy.
Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

Not current. People should use seat belts.
Current. People should not text while driving.
Not controversial. People should recycle.
Controversial. Recycling should be mandatory by law.
Not as impactful. Superman is the best superhero.
Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
Unclear thesis. Homeschooling is common in the United States.
Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

What is your reaction to the claim that persuasion includes Western and masculine biases?
What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

Hook the audience by making the topic relevant to them.
Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
Cite evidence to support the fact that the issue needs to be addressed.
According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
Offer a solution and persuade the audience that it is feasible and well thought out.
There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
Propositions of policy advocate that something “should or shouldn’t” be done.
Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Home Blog Presentation Ideas Persuasive Speech: Actionable Writing Tips and Sample Topics

Persuasive Speech: Actionable Writing Tips and Sample Topics

What is Persuasive Speaking?

Factual persuasive speech, value persuasive speech, policy persuasive speech, how to start a persuasive speech: opening tips and examples.

Social Proof
Comparisons
Agitate and Solve
Storytelling

Bonus: Address Counter Arguments

How to close your persuasive speech: quick examples, easy persuasive speech topics, interesting persuasive speech topics, good persuasive speech topics on controversial issues, funny persuasive speech topics, designing persuasive visuals: slide elements for maximum impact, mastering delivery techniques: engaging body language and voice modulation, persuasive presentation structures: organizing your content for maximum influence, handling audience interaction: q&a sessions and audience engagement, persuasive call to action: inspiring and motivating your audience to act.

Business professionals, students, and others can all benefit from learning the principles of persuasive speech. After all, the art of persuasion can be applied to any area of life where getting people to agree with you is important. So without much further ado, let’s get into the basics of persuasive speaking, persuasive speech writing, and lastly persuasive speech topics!

A persuasive speech is a specific type of speech where the presenter attempts to convince the audience of their point of view. The ideal goal of a persuasive speech is to make the audience change their mind on the issue, or at least, become more accepting of their point of view.

You might give an informal persuasive speech when trying to convince your friends to agree to the movie you want to watch. If you are chosen to pitch a new product idea to stakeholders at work, you are essentially being asked to give a persuasive speech.

What are The 3 Types of Persuasive Speeches?

All the persuasive speech ideas can be organized into one of the next three categories:

When someone gives a factual persuasive speech, their goal is to convince the audience that something is true or false. In some cases that simply requires gathering evidence and presenting them in the form of arguments/counter-arguments. This approach works for all persuasive topics where true/false is a binary consideration.

You can also give a factual speech on a topic that isn’t as cut and dried. For example, you could make the argument that assimilation is the best way for cultures to mix even though there is no single piece of evidence proving that without a doubt.

In essence, you can select any topic and frame it into the factual persuasive speech as long as you have strong oratory and presentation skills .

In this case, you are trying to convince your audience that something is good or bad. You want your audience to understand your values on a topic, and then adopt those values as their own. For example, a speech written to convince people that it’s immoral to buy single-use plastics is a value persuasive speech.

In a policy persuasive speech, you describe a problem, then work to persuade the audience to agree with your proposed solutions. These speeches can be given to simply change the audiences perspective or convince them to take a specific action.

Policy persuasive speeches can be further spiced up with some nuggets of Nudge Theory to reinforce the idea you are trying to deliver.

How to Write a Persuasive Speech: The Essential Steps

Before we dive deep into the writing, let’s quickly recap the anatomy of a persuasive speech:

Opening: start strong to capture the audiences attention and explain your agenda.
Key arguments: present your key talking points and lay down the facts.
Counterpoints: address the common objections.
Closure: recap your key message once again and suggest further action.

Now, this isn’t a “set-in-stone” structure, but rather a base you can use when drafting your persuasive speech outline.

Below we are listing some extra tips for each section, along with persuasive speech examples.

Every good speech and presentation need a strong opening slide . After all, how can you persuade anyone if they do not feel compelled to listen to you in the first place? Right, you can’t and that’s exactly why you should spend quite a lot of time working and refining on your speech opening.

Here are some techniques you can try:

Start with a curious personal story/anecdote
Sharing a surprising statistic

Next, you must convince the audience that they should listen to you. You can do this by explaining what you have in common.

For example, Everyone here is a concerned parent. I am also a mother of three who cares deeply about the lack of interest in STEM among girls. This is also where you might share your credentials. That’s why I’m here to speak to you as a professional with 30 years of experience as an educator.

Follow your intro statement with a quick explanation of your goal. Be direct here. In one or two sentences state your purpose, and what you want your audience to believe or do.

“I believe that women in STEM can close the looming tech skills gap and generate an extra $12 trillion in global GDP. That’s why I’m asking you to stop encouraging girls to learn dancing and encourage them to code instead.”

Finally, transition to the main part of your speech with a statement that lets the audience know what is coming. For example, Today, I am going to provide you with the evidence that some parental practices are alienating girls from STEM subjects.

Liked this primer? Great! Here are several more techniques you can use to frame your ideas for persuasive speeches.

What are The 5 Persuasive Techniques?

After the opening, it’s time to present your arguments and counter any arguments that could conflict with your point. The following five persuasive techniques tend to work like a charm for that purpose:

Social proof
Agitate and solve

More controversial persuasive speech topics, in particular, will require you to artfully work through various objections and mix different persuasion methods. Now let’s take a closer look at each one.

1. Repetition

There’s a reason that advertisements repeat the same thing over and over again. Research proves that people are more likely to believe something if they hear it multiple times. In addition to this, repetition simply helps people to remember key points that you want to stick with them.

When it comes to persuasive speeches, you should always repeat your most important points at the beginning and end of your speech.

Helpful template: 6 Steps Hexagonal Segmented Diagram

Repetition Persuasive Speech with a Buzz Metaphone

2. Social Proof

People are influenced by the actions and beliefs of others, whether they admit it or not. Use this during your speech. For example, you can share testimonials from people who agree with your POV or leverage the voice of customer data , expressing the same concerns as you do.

NB : When lining up social proof for your presentation, make sure that this data comes from a peer group that your audience relates to.

Helpful template: Voice of customer PowerPoint template

Social Proof Persuasive Speech Illustration

3. Comparisons

The point of using comparisons is to present a contrast of the idea/element that you support with the one that you do not. Then you’ll need to prove that yours is the best choice. For example, you might compare the features of two software applications to persuade that your team needs option A, not B.

Using comparisons also gives your speech more credibility since it appears that you are giving the opposing position a fair shake, even when you are only showcasing it to score points against it.

Helpful template: Two option comparison template

4. Agitate and Solve

When you take the “agitate and solve” approach, you first make your audience vary and somewhat dissatisfied with a certain issue (agitate). Next, you present your idea as a solution (solve). The idea is to hit a nerve and get the audience to relate. Then, when you present your solution, it’s that much more persuasive to them. It also makes the entire scenario more emotionally compelling to them.

Here’s an example of this approach in action:

Nearly every one of us has been ripped off by an unscrupulous mechanic. Nobody deserves to be taken advantage of. That’s why every person needs to vote in favor of this consumer protection ballot measure.

Agitate and Solve Persuasive Speech Illustration

5. Storytelling

Many people opt to use a rhetorical triangle when building their persuasive argument s. These days storytelling may be more effective. Here’s why:

Stories create an emotional connection and relatability. Imagine listening to a speech where the speaker lists a variety of statistics about the harm that plastics cause to marine life. Now, imagine listening to the true story of a marine biologist who discovers a dolphin that has been badly injured by plastic trash it has encountered in its habitat.

Clearly, the second one, if told correctly, will cast a much deeper impact on the audience.

Helpful template: Storytelling theme template .

Storytelling Persuasive Speech Illustration by SlideModel

It’s up to you to decide if you want to address any counterpoints to your arguments, and where you will do that in your speech. Some speakers choose to include an obvious counter-argument in the introduction, so they can effectively dismiss it before they begin.

Others address these points when they are relevant to the current argument they are making. Finally, you can address a counterpoint in its paragraph just above your concluding paragraph.

Here are some actionable techniques for addressing counter-arguments:

Provide a direct refutation of the point. Prove that it simply isn’t an issue.
Concede that it’s an issue, but show that it isn’t significant enough to derail your overall argument.
Acknowledge the plausibility of the counterpoint, but argue yours as the better option.

Recommended Reading: Building a Persuasive Argument with the Rhetorical Triangle Concept

How you present your closing depends on your goal. If you want your audience to take a specific action, show them how to do it, and make it as easy as possible. Try this:

When you pay your trash bill next month, you’ll be asked if you want the city of Gravesdale to begin a recycling program. If you value water quality and marine life, please say yes.

If your goal is to simply influence a change in opinion, you might say: Both facts and experience prove that we can no longer afford to send plastics to the landfill. Please consider this the next time you go shopping.

Alright, now you may be wondering: what are the best persuasive speech topics? We’ve got you covered here too!

A List of Persuasive Speech Topics

Here is a list of persuasive speech topic examples, with writing tips .

The easiest topic to present on is the one that you are truly passionate and knowledgeable about. Also, easy persuasive speech topics usually don’t tackle any controversial issues with a lot of contrarian opinions, especially on complex matters regarding politics, religion, human rights, and so on. Instead, you choose an angle that may already resonate with a good fraction of your audience and require one or two good counterarguments, rather than using a host of persuasive techniques.

For example : Should all internships be paid?

Most people will instinctively say yes , especially if your audience consists of college graduates and former interns.

What makes an interesting speech? Topical ideas that get people engaged, agitated, and eager to follow your storyline.

In this case, you’d want to find a deeper subject that allows you to incorporate some storytelling elements and personal examples that would create some empathy with the audience and make them relate to your cause on a more personal level. As Lucinda Beaman, fact check editor at The Conversation said in her Ted talk :

“While you are listening to your opponent’s case, you are probably listening for an opportunity to refuse them”.

A quality narrative can help you draw your opponent’s attention from their counterarguments and, instead, make them more sympathetic to your cause.

For example : Schools kill creativity. As a former drop-out, turned CEO of the Fortune 100 company, I can tell you why.

If you are ready to pick a bigger ‘fight’ with your audience, you may tackle a more complex and controversial issue that’s dividing the audience. In such cases, it’s best to rely on a mix of persuasive techniques:

Start with a strong opening, drawing the line in the sand
Line up social proof and data points to bake your key arguments
Rally people to understand your point of view and why you feel the way you do
Precisely address the common counterarguments on the matter.

For example : It’s time to realize that marijuana legalization is wrong.

Your opponents will argue that legalization reduces criminalization around the selling of marijuana, plus medical marijuana usage does help certain patient groups cope with their illness better. Acknowledge these ideas in your speech, but also provide extra facts that can speak to the opposite.

Did you know that humor itself is a powerful persuasive technique? That’s why it’s often used in advertising. Choosing a funny angle and topic for your persuasive speech is a sleek move if you know that you can really pull it off without offending anyone or downplaying the importance of the issue you are discussing.

For example: Millennials are definitely from outer space and our workplace isn’t ready for them.

You can start with a funny opening:

Millennials constantly chew on that weird greenish sandwich type of thing that they lovingly call the ‘avo toast’ and their fingers move inhumanly fast when they type things on their smartphones, amiright?

But that switch to a more serious accord:

But no matter how weird these Millennial folks may seem to us, boomers, they are a wonderful asset to every workplace. And we must make their point of few count, too!

Crafting persuasive presentations goes beyond words alone. Designing persuasive visuals is a strategic approach to captivate your audience and enhance your message’s impact.
Choosing Appropriate Visuals, Images, and Infographics: Select visuals that resonate with your message. High-quality images and relevant infographics can reinforce your points and aid audience comprehension.
Using Color Psychology and Font Selection: Utilize colors that evoke desired emotions and align with your message’s tone. Choose fonts that are easily readable and complement your presentation’s aesthetics.
Balancing Simplicity and Complexity: Strike a balance between simplicity and complexity in your slide content. Avoid overwhelming visuals while ensuring that complex concepts are presented clearly and succinctly.
The art of persuasion extends beyond content to encompass delivery. Engaging body language and voice modulation play a pivotal role in conveying credibility and connecting with your audience.
Significance of Body Language: Body language is a potent nonverbal tool. It influences the audience’s perception of your confidence, sincerity, and authority.
Gestures, Eye Contact, and Posture: Employ purposeful gestures, maintain consistent eye contact, and exhibit a confident posture to establish rapport and engage the audience.
Role of Vocal Variety, Tone, and Pacing: Utilize vocal variety to sustain audience interest. Vary your tone and pacing to emphasize key points, maintain engagement, and prevent monotony.
Rehearsal Methods: Effective rehearsal hones your delivery skills. Practice your presentation multiple times to refine your speaking style, enhance clarity, and ensure a polished performance.
Structuring your persuasive presentation optimally enhances its influence. Effective organization guides the audience’s understanding and reinforces your key arguments.
Analyzing Different Presentation Structures: Choose a structure that aligns with your persuasive objectives. Sequential, problem-solution, comparative, or chronological structures can be tailored to your message.
Crafting a Compelling Introduction: Your introduction should immediately grab attention. Use anecdotes, intriguing questions, statistics, or powerful quotes to pique interest and set the stage.
Logical and Coherent Organization: Organize your arguments logically. Each argument should flow naturally into the next, creating a cohesive narrative reinforcing your persuasive case.
Incorporating Emotional Appeals and Logical Reasoning: Blend emotional appeals with logical reasoning. Use relatable anecdotes, emotional stories, and compelling data to substantiate your points.
Effective handling of audience interaction involves: Interacting with your audience during a persuasive presentation enhances engagement and reinforces your message.
Preparing for Q&A Sessions: Anticipate potential questions and challenges. Prepare concise and confident responses to reinforce your message’s credibility.
Techniques for Active Audience Engagement: Encourage audience participation through questions, discussions, and interactive activities. Engaged audiences are more likely to internalize your persuasive message.
Using Audience Feedback and Questions: Leverage audience feedback and questions to enhance your presentation. Address concerns, clarify points, and demonstrate your expertise through thoughtful responses.
Strategies for Adapting to Audience Reactions: Remain adaptable to audience reactions. Gauge their responses and adjust your delivery in real time to maintain engagement and address uncertainties.
Concluding your persuasive presentation with a compelling call to action (CTA) is pivotal for motivating the desired response from your audience.
Essential Elements of an Effective CTA: Craft a concise and impactful CTA that aligns with your presentation’s goals. Clearly communicate the desired action and its benefits to the audience.
Crafting Persuasive and Actionable CTAs: Frame your CTA using persuasive language that resonates with your audience. Ensure the CTA’s feasibility and relevance to increase audience commitment.
Techniques for Memorable and Compelling CTAs: Employ rhetoric, vivid imagery, and emotional appeal in your CTA. Make it memorable by creating a strong emotional connection that resonates with the audience.
Measuring CTA Success and Tracking Audience Responses: Assess the effectiveness of your CTA through measurable outcomes. Monitor audience responses, track engagement, and gather feedback to evaluate success.

If you know how to give a convincing persuasive speech, you will be at a real advantage both in your personal life and at work! Commit the tips above to memory and start practicing on some of the good speech topics we’ve listed here to polish your tradecraft!

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Types of Persuasive Speeches

Learning objectives.

Differentiate the three different purposes of speeches
Understand how three types of persuasive claims lead to different types of persuasive speeches.

This week we will begin our unit on writing persuasive speeches. Speeches will usually fall into one of three categories. In some cases we speak to inform , meaning we attempt to teach our audience using factual objective evidence. In other cases, we speak to persuade , as we try to influence an audience’s beliefs, attitudes, values, or behaviors. Last, we may speak to entertain or amuse our audience.

Speech Purposes and Topics

Some of the topics listed could fall into another general purpose category depending on how the speaker approached the topic, or they could contain elements of more than one general purpose. For example, you may have to inform your audience about your topic in one main point before you can persuade them, or you may include some entertaining elements in an informative or persuasive speech to help make the content more engaging for the audience. However, there should not be elements of persuasion included in an informative speech. In any case, while there may be some overlap between general purposes, most speeches can be placed into one of the categories based on the overall content of the speech.

Persuasive Speeches

In this class, you will be writing a persuasive speech. Obviously, there are many different persuasive speech topics you could select. Anything from local issues like changing a specific college policy to larger societal claims like adding more enforcement against human trafficking could work for an interesting persuasive speech.

There are generally three different types of persuasive speeches based on the claim you are trying to persuade your audience to accept.

Factual Claims

Factual claims set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: There were two world wars in the 20th century; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn’t profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or truth of because the final answer on the subject has not been discovered (e.g., what rights should animals have, when does life begin). The simple fact of the matter is that there is not enough evidence to clearly answer these factual claims.

When thinking of factual claims, it often helps to pretend that you’re putting a specific claim on trial and as the speaker your job is to defend your claim as a lawyer would defend a client. Ultimately, your job is to be more persuasive than your audience members who act as both opposition attorneys and judges.

Value Claims

The second type of claim is a value claim , or a claim where the speaker is advocating a judgment claim about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).

Let’s look at three value claims. We’ve italicized the evaluative term in each claim:

Censorship is wrong.
SUVs are gas guzzling monstrosities .
It’s unfair for pregnant people to have special parking spaces at stores.

Each of these three claims could definitely be made by a speaker and other speakers could say the exact opposite.

Policy Claims – this is the type of speech you will write

The third common claim that is seen in persuasive speeches is the policy claim —a statement about the nature of a problem and the solution that should be implemented. Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Let’s look at a few examples of possible policy claims:

Canada should implement capital punishment.
Canada should stop using foreign oil.
Human cloning for organ donations should be legal.
Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
Canada needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion for what should occur and what needs to change.

Choosing a Topic

In this class, you will be given the option to choose any topic for your persuasive speech, but in most academic, professional, and personal settings, there will be some parameters set that will help guide your topic selection. Whether you’ve received parameters that narrow your topic range or not, the first step in choosing a topic is brainstorming. You may begin by brainstorming a list of your personal interests that can then be narrowed down to a speech topic. It makes sense that you will enjoy speaking about something that you care about or find interesting. The research and writing will be more interesting, and the delivery will be easier since you won’t have to fake enthusiasm for your topic.

Overall you can follow these tips as you select and narrow your topic:

Brainstorm topics that you are familiar with, interest you, and/or are currently topics of discussion.
Choose a topic that you can make relevant to your audience.
Choose a topic that you have the resources to research (access to information, people to interview, etc.).

Key Takeaways

There are three types of persuasive claims.
Factual claims argue the truth or falsity about an assertion being made.
Value claims argue a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).
Policy claims argue the nature of a problem and the solution that should be taken.
Look at this list of the top Canadian speeches: https://greatcanadianspeeches.ca . Select a speech and examine it to determine which type of claim is being made by the speech.

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16.2: Types of Persuasive Speeches

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Learning Objectives

Differentiate among the four types of persuasive claims.
Understand how the four types of persuasive claims lead to different types of persuasive speeches.
Explain the two types of policy claims.

Types of Persuasive Speeches

Maya Angelou speaking at Burns Library at Boston College

Burns Library, Boston College – Maya Angelou – CC BY-NC-ND 2.0.

Obviously, there are many different persuasive speech topics you could select for a public speaking class. Anything from localized claims like changing a specific college or university policy to larger societal claims like adding more enforcement against the trafficking of women and children in the United States could make for an interesting persuasive speech. You’ll notice in the previous sentence we referred to the two topics as claims. In this use of the word “claim,” we are declaring the goodness or positivity of an attitude, value, belief, or behavior that others may dispute. As a result of the dispute between our perceptions of the goodness of an attitude, value, belief, or behavior and the perceptions of others, we attempt to support the claim we make using some sort of evidence and logic as we attempt to persuade others. There are four common claims that can be made: definitional, factual, value, and policy.

Definitional Claims

The first common types of claims that a persuasive speaker can make are definitional or classification claims. Definitional claims are claims over the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:

X is (or is not) a Y because it has (or does not have) features A , B , or C .

For example, maybe you’re trying to persuade your class that while therapeutic massage is often performed on nude clients, it is not a form of prostitution. You could start by explaining what therapeutic massage is and then what prostitution is. You could even look at the legal definition of prostitution and demonstrate to your peers that therapeutic massage does not fall into the legal definition of prostitution because it does not involve the behaviors characterized by that definition.

Factual Claims

Factual claims set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: Barack Obama is the first African American President; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn’t profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or trueness of because the final answer on the subject has not been discovered (e.g., when is censorship good, what rights should animals have, when does life begin). Probably the most historically interesting and consistent factual claim is the existence of a higher power, God, or other religious deity. The simple fact of the matter is that there is not enough evidence to clearly answer this factual claim in any specific direction, which is where the notion of faith must be involved in this factual claim.

Other factual claims that may not be easily answered using evidence are predictions of what may or may not happen. For example, you could give a speech on the future of climate change or the future of terrorism in the United States. While there may be evidence that something will happen in the future, unless you’re a psychic, you don’t actually know what will happen in the future.

Value Claims

The final type of claim is a value claim , or a claim where the speaker is advocating a judgment claim about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).

Let’s look at three value claims. We’ve italicized the evaluative term in each claim:

Dating people on the Internet is an immoral form of dating.
SUVs are gas guzzling monstrosities .
It’s unfair for pregnant women to have special parking spaces at malls, shopping centers, and stores.

Each of these three claims could definitely be made by a speaker and other speakers could say the exact opposite. When making a value claim, it’s hard to ascertain why someone has chosen a specific value stance without understanding her or his criteria for making the evaluative statement. For example, if someone finds all forms of technology immoral, then it’s really no surprise that he or she would find Internet dating immoral as well. As such, you need to clearly explain your criteria for making the evaluative statement. For example, when we examine the SUV claim, if your criteria for the term “gas guzzling monstrosity” are ecological impact, safety, and gas consumption, then your evaluative statement can be more easily understood and evaluated by your audience. If, however, you state that your criterion is that SUVs are bigger than military vehicles and shouldn’t be on the road, then your statement takes on a slightly different meaning. Ultimately, when making a value claim, you need to make sure that you clearly label your evaluative term and provide clear criteria for how you came to that evaluation.

Policy Claims

The United States should stop capital punishment.
The United States should become independent from the use of foreign oil.
Human cloning for organ donations should be legal.
Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
The United States needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion for what should occur and what needs to change. When examining policy claims, we generally talk about two different persuasive goals: passive agreement and immediate action.

Gain Passive Agreement

When we attempt to gain the passive agreement of our audiences, our goal is to get our audiences to agree with what we are saying and our specific policy without asking the audience to do anything to enact the policy. For example, maybe your speech is on why the Federal Communications Commission should regulate violence on television like it does foul language (i.e., no violence until after 9 p.m.). Your goal as a speaker is to get your audience to agree that it is in our best interest as a society to prevent violence from being shown on television before 9 p.m., but you are not seeking to have your audience run out and call their senators or congressmen or even sign a petition. Often the first step in larger political change is simply getting a massive number people to agree with your policy perspective.

Let’s look at a few more passive agreement claims:

Racial profiling of individuals suspected of belonging to known terrorist groups is a way to make America safer.
Requiring American citizens to “show their papers” is a violation of democracy and resembles tactics of Nazi Germany and communist Russia.
Colleges and universities should voluntarily implement a standardized testing program to ensure student learning outcomes are similar across different institutions.

In each of these claims, the goal is to sway one’s audience to a specific attitude, value, or belief, but not necessarily to get the audience to enact any specific behaviors.

Gain Immediate Action

The alternative to passive agreement is immediate action, or persuading your audience to start engaging in a specific behavior. Many passive agreement topics can become immediate action-oriented topics as soon as you tell your audience what behavior they should engage in (e.g., sign a petition, call a senator, vote). While it is much easier to elicit passive agreement than to get people to do something, you should always try to get your audience to act and do so quickly. A common mistake that speakers make is telling people to enact a behavior that will occur in the future. The longer it takes for people to engage in the action you desire, the less likely it is that your audience will engage in that behavior.

Here are some examples of good claims with immediate calls to action:

College students should eat more fruit, so I am encouraging everyone to eat the apple I have provided you and start getting more fruit in your diet.
Teaching a child to read is one way to ensure that the next generation will be stronger than those that have come before us, so please sign up right now to volunteer one hour a week to help teach a child to read.
The United States should reduce its nuclear arsenal by 20 percent over the next five years. Please sign the letter provided encouraging the president to take this necessary step for global peace. Once you’ve signed the letter, hand it to me, and I’ll fax it to the White House today.

Each of these three examples starts with a basic claim and then tags on an immediate call to action. Remember, the faster you can get people to engage in a behavior the more likely they actually will.

Key Takeaways

There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity about an assertion being made. Value claims argue a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral). Lastly, policy claims argue the nature of a problem and the solution that should be taken.
Each of the four claims leads to different types of persuasive speeches. As such, public speakers need to be aware what type of claim they are advocating in order to understand the best methods of persuasion.
In policy claims, persuaders attempt to convince their audiences to either passively accept or actively act. When persuaders attempt to gain passive agreement from an audience, they hope that an audience will agree with what is said about a specific policy without asking the audience to do anything to enact the policy. Gaining immediate action, on the other hand, occurs when a persuader gets the audience to actively engage in a specific behavior.
Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst ( http://www.americanrhetoric.com/top100speechesall.html ). Select a speech and examine the speech to determine which type of claim is being made by the speech.
Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst and find a policy speech ( http://www.americanrhetoric.com/top100speechesall.html ). Which type of policy outcome was the speech aimed at achieving—passive agreement or immediate action? What evidence do you have from the speech to support your answer?

17.6 Constructing a Persuasive Speech

Pistol Pete raises his hands to his ears to encourage energy and noise from his audience.

In a sense, constructing your persuasive speech is the culmination of the skills you have learned already. In another sense, you are challenged to think somewhat differently. While the steps of analyzing your audience, formulating your purpose and central idea, applying evidence, considering ethics, framing the ideas in appropriate language, and then practicing delivery will of course apply, you will need to consider some expanded options about each of these steps.

Formulating a Proposition

As mentioned before, when thinking about a central idea statement in a persuasive speech, we use the terms “proposition” or claim. Persuasive speeches have one of four types of propositions or claims, which determine your overall approach. Before you move on, you need to determine what type of proposition you should have (based on the audience, context, issues involved in the topic, and assignment for the class).

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition (or claim) is not whether something is morally right and wrong or what should be done about the topic, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20” or “Barack Obama won the presidency in 2008 with 53% of the vote.” Propositions or claims of fact are statements over which persons disagree and there is evidence on both sides, although probably more on one than the other. Some examples of propositions of fact are:

Converting to solar energy can save homeowners money. John F. Kennedy was assassinated by Lee Harvey Oswald working alone. Experiments using animals are essential to the development of many life-saving medical procedures. Climate change has been caused by human activity. Granting tuition tax credits to the parents of children who attend private schools will perpetuate educational inequality. Watching violence on television causes violent behavior in children. William Shakespeare did not write most of the plays attributed to him. John Doe committed the crime of which he is accused.

Notice that in none of these are any values—good or bad—mentioned. Perpetuating segregation is not portrayed as good or bad, only as an effect of a policy. Of course, most people view educational inequality negatively, just as they view life-saving medical procedures positively. But the point of these propositions is to prove with evidence the truth of a statement, not its inherent value or what the audience should do about it. In fact, in some propositions of fact no action response would even be possible, such as the proposition listed above that Lee Harvey Oswald acted alone in the assassination of President Kennedy.

Propositions of Definition

This is probably not one that you will use in your class, but it bears mentioning here because it is used in legal and scholarly arguments. Propositions of definitions argue that a word, phrase, or concept has a particular meaning. There are various ways to define words, such as by negation, operationalizing, and classification and division. It may be important for you to define your terms, especially if you have a value proposition. Lawyers, legislators, and scholars often write briefs, present speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. We saw a proposition of definition defended in the Supreme Court’s 2015 decision to redefine marriage laws as applying to same-sex couples, based on arguments presented in court. Other examples might be:

The Second Amendment to the Constitution does not include possession of automatic weapons for private use. Alcoholism should be considered a disease because… The action committed by Mary Smith did not meet the standard for first-degree murder. Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things (the Second Amendment, alcoholism, crime, and inalienable rights) needs to be changed or viewed differently, but the audience is not asked to change an attitude or action.

Propositions of Value

It is likely that you or some of your classmates will give speeches with propositions of value. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” it is a proposition of value. Some examples include:

Hybrid cars are the best form of automobile transportation available today. Homeschooling is more beneficial for children than traditional schooling. The War in Iraq was not justified. Capital punishment is morally wrong. Mascots that involve Native American names, characters, and symbols are demeaning. A vegan diet is the healthiest one for adults.

Propositions of value require a first step: defining the “value” word. If a war is unjustified, what makes a war “just” or “justified” in the first place? That is a fairly philosophical question. What makes a form of transportation “best” or “better” than another? Isn’t that a matter of personal approach? For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It would be the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Propositions of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior. Speeches with propositions of policy can be those that call for passive acceptance and agreement from the audience and those that try to instigate the audience to action, to actually do something immediately or in the long-term.

Our state should require mandatory recertification of lawyers every ten years. The federal government should act to ensure clean water standards for all citizens. The federal government should not allow the use of technology to choose the sex of an unborn child. The state of Georgia should require drivers over the age of 75 to take a vision test and present a certificate of good health from a doctor before renewing their licenses. Wyeth Daniels should be the next governor of the state. Young people should monitor their blood pressure regularly to avoid health problems later in life.

As mentioned before, the proposition determines the approach to the speech, especially the organization. Also as mentioned earlier in this chapter, the exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience. In the next section we will examine organizational factors for speeches with propositions of fact, value, and policy.

Organization Based on Type of Proposition

Organization for a proposition of fact.

If your proposition is one of fact, you will do best to use a topical organization. Essentially that means that you will have two to four discrete, separate arguments in support of the proposition. For example:

Proposition: Converting to solar energy can save homeowners money I. Solar energy can be economical to install.

A. The government awards grants.

B. The government gives tax credits.

II. Solar energy reduces power bills.

III. Solar energy requires less money for maintenance.

IV. S olar energy works when the power grid goes down.

Here is a first draft of another outline for a proposition of fact:

Proposition: Experiments using animals are essential to the development of many life-saving medical procedures.

Research of the past shows many successes from animal experimentation.
Research on humans is limited for ethical and legal reasons.
Computer models for research have limitations.

However, these outlines are just preliminary drafts because preparing a speech of fact requires a great deal of research and understanding of the issues. A speech with a proposition of fact will almost always need an argument or section related to the “reservations,” refuting the arguments that the audience may be preparing in their minds, their mental dialogue. So the second example needs revision, such as:

I. The first argument in favor of animal experimentation is the record of successful discoveries from animal research. II. A second reason to support animal experimentation is that research on humans is limited for ethical and legal reasons. III. Animal experimentation is needed because computer models for research have limitations. IV. Many people today have concerns about animal experimentation. A. Some believe that all experimentation is equal. 1. There is experimentation for legitimate medical research. 2. There is experimentation for cosmetics or shampoos. B. Others argue that the animals are mistreated. 1. There are protocols for the treatment of animals in experimentation. 2. Legitimate medical experimentation follows the protocols. C. Some believe the persuasion of certain advocacy groups like PETA. 1. Many of the groups that protest animal experimentation have extreme views. 2. Some give untrue representations.

To complete this outline, along with introduction and conclusion, there would need to be quotations, statistics, and facts with sources provided to support both the pro-arguments in Main Points I-III and the refutation to the misconceptions about animal experimentation in Subpoints A-C under Point IV.

Organization for a Proposition of Value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. As mentioned earlier, a proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. The second or middle section would present the defense or “pro” arguments for the proposition based on the definition. The third section would include refutation of the counter arguments or “reservations.” The following outline draft shows a student trying to structure a speech with a value proposition. Keep in mind it is abbreviated for illustrative purposes, and thus incomplete as an example of what you would submit to your instructor, who will expect more detailed outlines for your speeches.

Proposition: Hybrid cars are the best form of automotive transportation available today. I. Automotive transportation that is best meets three standards. (Definition) A. It is reliable and durable. B. It is fuel efficient and thus cost efficient. C. It is therefore environmentally responsible. II. Studies show that hybrid cars are durable and reliable. (Pro-Argument 1) A. Hybrid cars have 99 problems per 100 cars versus 133 problem per 100 conventional cars, according to TrueDelta, a car analysis website much like Consumer Reports. B. J.D. Powers reports hybrids also experience 11 fewer engine and transmission issues than gas-powered vehicles, per 100 vehicles. III. Hybrid cars are fuel-efficient. (Pro-Argument 2) A. The Toyota Prius gets 48 mpg on the highway and 51 mpg in the city. B. The Ford Fusion hybrid gets 47 mpg in the city and in the country. IV. Hybrid cars are environmentally responsible. (Pro-Argument 3) A. They only emit 51.6 gallons of carbon dioxide every 100 miles. B. Conventional cars emit 74.9 gallons of carbon dioxide every 100 miles. C. The hybrid produces 69% of the harmful gas exhaust that a conventional car does. V. Of course, hybrid cars are relatively new to the market and some have questions about them. (Reservations) A. Don’t the batteries wear out and aren’t they expensive to replace? 1. Evidence to address this misconception. 2. Evidence to address this misconception. B. Aren’t hybrid cars only good for certain types of driving and drivers? 1. Evidence to address this misconception. 2. Evidence to address this misconception. C. Aren’t electric cars better? 1. Evidence to address this misconception. 2. Evidence to address this misconception.

Organization for a Proposition of Policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically we do not feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. As the saying goes, “If it ain’t broke, why fix it?” As mentioned before, some policy speeches look for passive agreement or acceptance of the proposition. Some instructors call this type of policy speech a “think” speech since the persuasion is just about changing the way your audience thinks about a policy.

On the other hand, other policy speeches seek to move the audience to do something to change a situation or to get involved in a cause, and these are sometimes called a “do” speech since the audience is asked to do something. This second type of policy speech (the “do” speech) is sometimes called a “speech to actuate.” Although a simple problem-solution organization with only two main points is permissible for a speech of actuation, you will probably do well to utilize the more detailed format called Monroe’s Motivated Sequence.

This format, designed by Alan Monroe (1951), who wrote a popular speaking textbook for many years, is based on John Dewey’s reflective thinking process. It seeks to go in-depth with the many questions an audience would have in the process of listening to a persuasive speech. Monroe’s Motivated Sequence involves five steps, which should not be confused with the main points of the outline. Some steps in Monroe’s Motivated Sequence may take two points.

Monroe’s Motivated Sequence

Attention . This is the introduction, where the speaker brings attention to the importance of the topic as well as his or her own credibility and connection to the topic. This step will include the thesis and preview. More specifically, sub steps under “Attention” are: the attention getter, the orientation (which includes background information, self introduction, and thesis), the establishment of credibility, and the preview statement. The attention getter should be just that, a statement that pulls the audience into the presentation and makes them want to listen. The orientation serves to establish the topic and tone of the presentation. It includes any relevant background information, a self introduction, and a thesis statement. Establishing credibility can be done verbally or nonverbally. If the speaker has specific credentials or experience with the topic, they should tell the audience about it in the introduction. If they do not have specific credentials, speakers may establish credibility by dressing nice, making good eye contact, properly citing sources, and demonstrating confidence. The preview statement is the roadmap for the presentation. The preview will indicate the problem, that it has negative impacts, and the speaker has a solution. It is not recommended for speakers to give away the solution in most cases in the preview statement. Usually it’s best to let the curiosity build in the audience and introduce it for the first time in the Satisfaction step.
Need . Here, the problem is defined and established with evidence. It is important to make the audience see the severity of the problem, and how it affects them, their family, or their community. The harm or need can be physical, financial, psychological, legal, emotional, educational, social, or a combination. Specific sub steps for “Need” are: problem statement, illustration, ramifications (side effects), pointing, and establishing clear criteria (features that should be in an acceptable solution). The problem statement should be a direct statement that focuses on a specific concern or problem that exists. The illustration is a real life instance of the problem’s existence. Ramifications are the side effects and harms of the problem. Ramifications may be a variety of supporting materials that underscore the significance of the problem and its effects. Pointing is a clear, direct statement that draws a clear connection between the audience and the topic. As obvious as it may be, speakers need to explicitly tell the audience why they should care about this problem. Establishing criteria is a persuasive tactic. Speakers outline a few vital features that must be in a solution in order for it to be effective. The speaker does not give away the solution yet, but outlines criteria that a good solution should meet.
Satisfaction . A need calls for satisfaction in the same way a problem requires a solution. Not only does the speaker present the solution and describe it, but they must also defend that it works and will address the causes of the problem as well as the symptoms. Sub steps required for “Satisfaction” are: solution statement, explanation, theoretical demonstration, practical experience, and meeting objections. The solution statement is when the solution or advocated behavior is introduced. The explanation will detail the solution and how it will work. The theoretical demonstration shows or explains how the solution meets the criteria from the Need step or has the necessary features. Practical experience presents an opportunity to show where the solution has proven successful. This may be in the form of a success story or specific instance where the solution made a difference. Meeting objections gives speakers an opportunity to respond to the potential reservations the audience may ben thinking while listening. It gives the speaker an opportunity to acknowledge what critics might be thinking and refute those concerns.
Visualization . This step looks to the future either positively or negatively. The speaker creates a hypothetical scenario that places each audience member in their own future. If positive, the benefits from enacting or choosing the solution are shown. If negative, the disadvantages of not doing anything to solve the problem are shown. There may be times when it is acceptable to skip this step, especially if time is limited. If a speaker wishes to use both positive and negative scenarios, it is known as the method of contrast. The purpose of visualization is to motivate the audience by revealing future benefits or through fear appeals by showing future harms. The conditions in this situation should be probable and must be a personalized scenario for the audience members. This step requires imagery and vivid language.
Action . The action step serves as the conclusion. In the action step, the goal is to give specific steps for the audience to take as soon as possible to move toward solving the problem. Whereas the satisfaction step explains the solution overall, the action step gives concrete, individual ways to begin making the solution happen. The sub steps of the “Action” step are: brakelight, summary, challenge/appeal, and note of finality. The brake light is the indication that a speaker is nearing the end. It is usually demonstrated by phrases like, “In conclusion,…” or “In summary,…” The summary statement should be a restatement of the preview statement, but in past tense. Instead of being vague about the solution, it is emphasized in the summary statement. The challenge or appeal is why this step is called Action. Speakers tell the audience what they should do individually as a result of hearing the speech. The note of finality serves as a strong closing statement. It leaves the audience reflecting on the presentation.

The more concrete you can make the action step, the better. Research shows that people are more likely to act if they know how accessible the action can be. For example, if you want students to be vaccinated against the chicken pox virus (which can cause a serious disease called shingles in adults), you can give them directions to and hours for a clinic or health center where vaccinations at a free or discounted price can be obtained.

In some cases for speeches of policy, no huge problem needs solving. Or, there is a problem, but the audience already knows about it and is convinced that the problem exists and is important. In those cases, a format called “comparative advantages” is used, which focuses on how one possible solution is better than other possible ones. The organizational pattern for this kind of proposition might be topical:

I. This policy is better because… II. This policy is better because… III. This policy is better because…

If this sounds a little like a commercial that is because advertisements often use comparative advantages to show that one product is better than another. Here is an example:

Proposition : Owning the Barnes and Noble Nook is more advantageous than owning the Amazon Kindle. I. The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not. II. The Nook has a color-touch screen, while the Kindle’s screen is black and grey and non-interactive. III. The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments and order of points (remembering that if you use topical order, to put your strongest or most persuasive point last), it is time to be sure your points are well supported. In a persuasive speech, there are some things to consider about evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the U.S. Department of Labor’s website, cite the U.S. Department of Labor (your instructor will probably not accept the Wikipedia site anyway). Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it is supporting.

Secondly, your evidence should be new to the audience. In other words, the best evidence is that which is from credible sources and the audience has not heard before (Reinard, 1988; McCroskey, 1969). If they have heard it before and discounted it, they will not consider your argument well supported. An example is telling people who smoke that smoking will cause lung cancer. Everyone in the U.S. has heard that thousands of times, but 14% of the population still smokes, which is about one in seven (Centers for Disease Control and Prevention, 2017)). Many of those who smoke have not heard the information that really motivates them to quit yet, and of course quitting is very difficult. Additionally, new evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, and fourth, it should be timely and not out of date.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Next you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech (as well as your instructor’s specifications). The charts, graphs, or photographs you use should be focused and credibly done.

One of your authors remembers a speech by a student about using seat belts (which is, by the way, an overdone topic). What made the speech effective in this case were photographs of two totaled cars, both of which the student had been driving when they crashed. The devastation of the wrecks and his ability to stand before us and give the speech because he had worn his seat belt was effective (although it didn’t say much for his driving ability). If you wanted an audience to donate to disaster relief after an earthquake in a foreign country, a few photographs of the destruction would be effective, and perhaps a map of the area would be helpful. But in this case, less is more. Too many visual aids will likely distract from your overall speech claim.

Finally, since you’ve already had experience in class giving at least one major speech prior to this one, your delivery for the persuasive speech should be especially strong. Since delivery does affect credibility (Burgoon, Birk, & Pfau, 1990), you want to be able to connect visually as you make your appeals. You want to be physically involved and have vocal variety when you tell dramatic narratives that emphasize the human angle on your topic. If you do use presentation slides, you want them to work in seamlessly, using black screens when the visuals are not necessary.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in different ways. Choose your topic based on your own commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos, ethos, and pathos.

organizational pattern used for persuasive speeches involving five steps: attention, need, satisfaction, visualization, and action

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

Should high school athletes get tested for steroids?
Should schools be required to have physical education courses?
Should sports grades in school depend on things like athletic ability?
What sport should be added to or removed from the Olympics?
Should college athletes be able to make money off of their merchandise?
Should sports teams be able to recruit young athletes without a college degree?
Should we consider video gamers as professional athletes?
Is cheerleading considered a sport?
Should parents allow their kids to play contact sports?
Should professional female athletes be paid the same as professional male athletes?
Should college be free at the undergraduate level?
Is the traditional college experience obsolete?
Should you choose a major based on your interests or your potential salary?
Should high school students have to meet a required number of service hours before graduating?
Should teachers earn more or less based on how their students perform on standardized tests?
Are private high schools more effective than public high schools?
Should there be a minimum number of attendance days required to graduate?
Are GPAs harmful or helpful?
Should schools be required to teach about standardized testing?
Should Greek Life be banned in the United States?
Should schools offer science classes explicitly about mental health?
Should students be able to bring their cell phones to school?
Should all public restrooms be all-gender?
Should undocumented immigrants have the same employment and education opportunities as citizens?
Should everyone be paid a living wage regardless of their employment status?
Should supremacist groups be able to hold public events?
Should guns be allowed in public places?
Should the national drinking age be lowered?
Should prisoners be allowed to vote?
Should the government raise or lower the retirement age?
Should the government be able to control the population?
Is the death penalty ethical?

Environment

Should stores charge customers for plastic bags?
Should breeding animals (dogs, cats, etc.) be illegal?
Is it okay to have exotic animals as pets?
Should people be fined for not recycling?
Should compost bins become mandatory for restaurants?
Should electric vehicles have their own transportation infrastructure?
Would heavier fining policies reduce corporations’ emissions?
Should hunting be encouraged or illegal?
Should reusable diapers replace disposable diapers?

Science & Technology

Is paper media more reliable than digital news sources?
Should automated/self-driving cars be legalized?
Should schools be required to provide laptops to all students?
Should software companies be able to have pre-downloaded programs and applications on devices?
Should drones be allowed in military warfare?
Should scientists invest more or less money into cancer research?
Should cloning be illegal?
Should societies colonize other planets?
Should there be legal oversight over the development of technology?

Social Media

Should there be an age limit on social media?
Should cyberbullying have the same repercussions as in-person bullying?
Are online relationships as valuable as in-person relationships?
Does “cancel culture” have a positive or negative impact on societies?
Are social media platforms reliable information or news sources?
Should social media be censored?
Does social media create an unrealistic standard of beauty?
Is regular social media usage damaging to real-life interactions?
Is social media distorting democracy?
How many branches of government should there be?
Who is the best/worst president of all time?
How long should judges serve in the U.S. Supreme Court?
Should a more significant portion of the U.S. budget be contributed towards education?
Should the government invest in rapid transcontinental transportation infrastructure?
Should airport screening be more or less stringent?
Should the electoral college be dismantled?
Should the U.S. have open borders?
Should the government spend more or less money on space exploration?
Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
Should nuns and priests become genderless roles?
Should schools and other public buildings have prayer rooms?
Should animal sacrifice be legal if it occurs in a religious context?
Should countries be allowed to impose a national religion on their citizens?
Should the church be separated from the state?
Does freedom of religion positively or negatively affect societies?

Parenting & Family

Is it better to have children at a younger or older age?
Is it better for children to go to daycare or stay home with their parents?
Does birth order affect personality?
Should parents or the school system teach their kids about sex?
Are family traditions important?
Should parents smoke or drink around young children?
Should “spanking” children be illegal?
Should parents use swear words in front of their children?
Should parents allow their children to play violent video games?

Entertainment

Should all actors be paid the same regardless of gender or ethnicity?
Should all award shows be based on popular vote?
Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
Should movies and television shows have ethnicity and gender quotas?
Should newspapers and magazines move to a completely online format?
Should streaming services like Netflix and Hulu be free for students?
Is the movie rating system still effective?
Should celebrities have more privacy rights?

Arts & Humanities

Are libraries becoming obsolete?
Should all schools have mandatory art or music courses in their curriculum?
Should offensive language be censored from classic literary works?
Is it ethical for museums to keep indigenous artifacts?
Should digital designs be considered an art form?
Should abstract art be considered an art form?
Is music therapy effective?
Should tattoos be regarded as “professional dress” for work?
Should schools place greater emphasis on the arts programs?
Should euthanasia be allowed in hospitals and other clinical settings?
Should the government support and implement universal healthcare?
Would obesity rates lower if the government intervened to make healthy foods more affordable?
Should teenagers be given access to birth control pills without parental consent?
Should food allergies be considered a disease?
Should health insurance cover homeopathic medicine?
Is using painkillers healthy?
Should genetically modified foods be banned?
Should there be a tax on unhealthy foods?
Should tobacco products be banned from the country?
Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

Choose Your Test

Sat / act prep online guides and tips, 105 interesting persuasive speech topics for any project.

General Education

Are you struggling to find good persuasive speech topics? It can be hard to find a topic that interests both you and your audience, but in this guide we've done the hard work and created a list of 105 great persuasive speech ideas. They're organized into ten categories and cover a variety of topics, so you're sure to find one that interests you.

In addition to our list, we also go over which factors make good persuasive speech topics and three tips you should follow when researching and writing your persuasive speech.

What Makes a Good Persuasive Speech Topic?

What makes certain persuasive speech topics better than others? There are numerous reasons, but in this section we discuss three of the most important factors of great topics for a persuasive speech.

It's Something You Know About or Are Interested in Learning About

The most important factor in choosing and creating a great persuasive speech is picking a topic you care about and are interested in. You'll need to do a lot of research on this topic, and if it's something you like learning about, that'll make the process much easier and more enjoyable. It'll also help you sound passionate and informed when you talk, both important factors in giving an excellent persuasive speech.

It's a Topic People Care About

In fourth grade, after being told I could give a persuasive speech on any topic I wanted to , I chose to discuss why the Saguaro cactus should be the United State's national plant. Even though I gave an impassioned talk and drew a life-size Saguaro cactus on butcher paper to hang behind me, I doubt anyone enjoyed the speech much.

I'd recently returned from a family vacation to Arizona where I'd seen Saguaro cacti for the first time and decided they were the coolest thing ever. However, most people don't care that much about Saguaro cacti, and most people don't care what our national plant is or if we even have one (for the record, the US has a national flower, and it's the rose).

Spare yourself the smattering of bored applause my nine-old self got at the end of my speech and choose something you think people will be interested in hearing about. This also ties into knowing your audience, which we discuss more in the final section.

It Isn't Overdone

When I was in high school, nearly every persuasive speech my classmates and I were assigned was the exact same topic: should the drinking age be lowered to 18? I got this prompt in English class, on standardized tests, in speech and debate class, etc. I've written and presented about it so often I could probably still rattle off all the main points of my old speeches word-for-word.

You can imagine that everyone's eyes glazed over whenever classmates gave their speeches on this topic. We'd heard about it so many times that, even if it was a topic we cared about, speeches on it just didn't interest us anymore.

The are many potential topics for a persuasive speech. Be wary of choosing one that's cliche or overdone. Even if you give a great speech, it'll be harder to keep your audience interested if they feel like they already know what you're going to say.

An exception to this rule is that if you feel you have a new viewpoint or facts about the topic that currently aren't common knowledge. Including them can make an overdone topic interesting. If you do this, be sure to make it clear early on in your speech that you have unique info or opinions on the topic so your audience knows to expect something new.

105 Topics for a Persuasive Speech

Here's our list of 105 great persuasive speech ideas. We made sure to choose topics that aren't overdone, yet that many people will have an interest in, and we also made a point of choosing topics with multiple viewpoints rather than simplistic topics that have a more obvious right answer (i.e. Is bullying bad?). The topics are organized into ten categories.

Arts/Culture

Should art and music therapy be covered by health insurance?
Should all students be required to learn an instrument in school?
Should all national museums be free to citizens?
Should graffiti be considered art?
Should offensive language be removed from works of classic literature?
Are paper books better than e-books?
Should all interns be paid for their work?
Should employees receive bonuses for walking or biking to work?
Will Brexit hurt or help the UK's economy?
Should all people over the age of 65 be able to ride the bus for free?
Should the federal minimum wage be increased?
Should tipping in restaurants be mandatory?
Should Black Friday sales be allowed to start on Thanksgiving?
Should students who bully others be expelled?
Should all schools require students wear uniforms?
Should boys and girls be taught in separate classrooms?
Should students be allowed to listen to music during study hall?
Should all elementary schools be required to teach a foreign language?
Should schools include meditation or relaxation breaks during the day?
Should grades in gym class affect students' GPAs?
Should teachers get a bonus when their students score well on standardized tests?
Should children of undocumented immigrants be allowed to attend public schools?
Should students get paid for getting a certain GPA?
Should students be allowed to have their cell phones with them during school?
Should high school students be allowed to leave school during lunch breaks?
Should Greek life at colleges be abolished?
Should high school students be required to volunteer a certain number of hours before they can graduate?
Should schools still teach cursive handwriting?
What are the best ways for schools to stop bullying?
Should prostitution be legalized?
Should people with more than one DUI lose their driver's license?
Should people be required to shovel snow from the sidewalks in front of their house?
Should minors be able to drink alcohol in their home if they have their parent's consent?
Should guns be allowed on college campuses?
Should flag burning as a form of protest be illegal?
Should welfare recipients be required to pass a drug test?
Should white supremacist groups be allowed to hold rallies in public places?
Should assault weapons be illegal?
Should the death penalty be abolished?
Should beauty pageants for children be banned?
Is it OK to refuse to serve same-sex couples based on religious beliefs?
Should transgender people be allowed to serve in the military?
Is it better to live together before marriage or to wait?
Should affirmative action be allowed?
Should prisoners be allowed to vote?
Should Columbus Day be replaced with Indigenous Peoples' Day?

Government/Politics

Should the government spend more money on developing high-speed rail lines and less on building new roads?
Should the government be allowed to censor internet content deemed inappropriate?
Should Puerto Rico become the 51st state?
Should Scotland declare independence from the United Kingdom?
Whose face should be on the next new currency printed by the US?
Should people convicted of drug possession be sent to recovery programs instead of jail?
Should voting be made compulsory?
Who was the best American president?
Should the military budget be reduced?
Should the President be allowed to serve more than two terms?
Should a border fence be built between the United States and Mexico?
Should countries pay ransom to terrorist groups in order to free hostages?
Should minors be able to purchase birth control without their parent's consent?
Should hiding or lying about your HIV status with someone you're sleeping with be illegal?
Should governments tax soda and other sugary drinks and use the revenue for public health?
Should high schools provide free condoms to students?
Should the US switch to single-payer health care?
Should healthy people be required to regularly donate blood?
Should assisted suicide be legal?
Should religious organizations be required to pay taxes?
Should priests be allowed to get married?
Should the religious slaughter of animals be banned?
Should the Church of Scientology be exempt from paying taxes?
Should women be allowed to be priests?
Should countries be allowed to only accept refugees with certain religious beliefs?
Should public prayer be allowed in schools?

Science/Environment

Should human cloning be allowed?
Should people be allowed to own exotic animals like tigers and monkeys?
Should "animal selfies" in tourist locations with well-known animal species (like koalas and tigers) be allowed?
Should genetically modified foods be sold in grocery stores?
Should people be allowed to own pit bulls?
Should parents be allowed to choose the sex of their unborn children?
Should vaccinations be required for students to attend public school?
What is the best type of renewable energy?
Should plastic bags be banned in grocery stores?
Should the United States rejoin the Paris Agreement?
Should puppy mills be banned?
Should fracking be legal?
Should animal testing be illegal?
Should offshore drilling be allowed in protected marine areas?
Should the US government increase NASA's budget?
Should Pluto still be considered a planet?
Should college athletes be paid for being on a sports team?
Should all athletes be required to pass regular drug tests?
Should professional female athletes be paid the same as male athletes in the same sport?
Are there any cases when athletes should be allowed to use steroids?
Should college sports teams receive less funding?
Should boxing be illegal?
Should schools be required to teach all students how to swim?
Should cheerleading be considered a sport?
Should parents let their children play tackle football?
Will robots reduce or increase human employment opportunities?
What age should children be allowed to have a cell phone?
Should libraries be replaced with unlimited access to e-books?
Overall, has technology helped connect people or isolate them?
Should self-driving cars be legal?
Should all new buildings be energy efficient?
Is Net Neutrality a good thing or a bad thing?
Do violent video games encourage players to become violent in real life?

3 Bonus Tips for Crafting Your Persuasive Speech

Of course, giving a great persuasive speech requires more than just choosing a good topic. Follow the three tips below to create an outstanding speech that'll interest and impress your audience.

Do Your Research

For a persuasive speech, there's nothing worse than getting an audience question that shows you misunderstood the issue or left an important piece out. It makes your entire speech look weak and unconvincing.

Before you start writing a single word of your speech, be sure to do lots of research on all sides of the topic. Look at different sources and points of view to be sure you're getting the full picture, and if you know any experts on the topic, be sure to ask their opinion too.

Consider All the Angles

Persuasive speech topics are rarely black and white, which means there will be multiple sides and viewpoints on the topic. For example, for the topic "Should people be allowed to own pit bulls?" there are two obvious viewpoints: everyone should be allowed to own a pit bull if they want to, and no one should be allowed to own a pit bull. But there are other options you should also consider: people should only own a pit bull if they pass a dog training class, people should be able to own pit bulls, but only if it's the only dog they own, people should be able to own pi tbulls but only if they live a certain distance from schools, people should be able to own pit bulls only if the dog passes an obedience class, etc.

Thinking about all these angles and including them in your speech will make you seem well-informed on the topic, and it'll increase the quality of your speech by looking at difference nuances of the issue.

Know Your Audience

Whenever you give a speech, it's important to consider your audience, and this is especially true for persuasive speeches when you're trying to convince people to believe a certain viewpoint. When writing your speech, think about what your audience likely already knows about the topic, what they probably need explained, and what aspects of the topic they care about most. Also consider what the audience will be most concerned about for a certain topic, and be sure to address those concerns.

For example, if you're giving a speech to a Catholic organization on why you think priests should be allowed to marry, you don't need to go over the history of Catholicism or its core beliefs (which they probably already know), but you should mention any research or prominent opinions that support your view (which they likely don't know about). They may be concerned that priests who marry won't be as committed to God or their congregations, so be sure to address those concerns and why they shouldn't worry about them as much as they may think. Discussing your topic with people (ideally those with viewpoints similar to those of your future audience) before you give your speech is a good way to get a better understanding of how your audience thinks.

More Resources for Writing Persuasive Speeches

If you need more guidance or just want to check out some examples of great persuasive writing, consider checking out the following books:

Lend Me Your Ears: Great Speeches in History by William Safire—This collection of great speeches throughout history will help you decide how to style your own argument.
The Essentials of Persuasive Public Speaking by Sims Wyeth—For quick direct tips on public speaking, try this all-purpose guide.
Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo—This popular book breaks down what makes TED talks work and how you can employ those skills in your own presentations.
We Should All Be Feminists by Chimamanda Ngozi Adichie and Make Good Art by Neil Gaiman—These two recent speeches by contemporary writers offer stellar examples of how to craft a compelling (and engaging) argument.

Conclusion: Persuasive Speech Ideas

Good persuasive speech topics can be difficult to think of, but in this guide we've compiled a list of 105 interesting persuasive speech topics for you to look through.

The best persuasive speech ideas will be on a topic you're interested in, aren't overdone, and will be about something your audience cares about.

After you've chosen your topic, keep these three tips in mind when writing your persuasive speech:

Do your research
Consider all the angles
Know your audience

What's Next?

Now that you have persuasive speech topics, it's time to hone your persuasive speech techniques. Find out what ethos, pathos, logos, and kairos are and how to use them here .

Looking to take your persuasive technique from speech to sheets (of paper)? Get our three key tips on how to write an argumentative essay , or learn by reading through our thorough breakdown of how to build an essay, step by step .

Want a great GPA? Check out our step-by-step guide to getting good grades in high school so you can have a stellar transcript.

Interested in learning about other great extracurricular opportunities? Learn more about job shadowing , community service , and volunteer abroad programs.

Still trying to figure out your courses? Check out our expert guide on which classes you should take in high school.

Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download them for free now:

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

Should pets be adopted rather than bought from a breeder?
Should wild animals be tamed?
Should people be allowed to own exotic animals like monkeys?
Should all zoos and aquariums be closed?

Arts/Culture

Should art and music therapy be covered by health insurance?
Should graffiti be considered art?
Should all students be required to learn an instrument in school?
Should automobile drivers be required to take a test every three years?
Are sports cars dangerous?
Should bicycles share the roads with cars?
Should bicycle riders be required by law to always wear helmets?

Business and economy

Do introverts make great leaders?
Does owning a business leave you feeling isolated?
What is to blame for the rise in energy prices?
Does hiring cheaper foreign employees hurt the economy?
Should interns be paid for their work?
Should employees receive bonuses for walking or biking to work?
Should tipping in restaurants be mandatory?
Should boys and girls should be taught in separate classrooms?
Should schools include meditation breaks during the day?
Should students be allowed to have their mobile phones with them during school?
Should teachers have to pass a test every decade to renew their certifications?
Should online teaching be given equal importance as the regular form of teaching?
Is higher education over-rated?
What are the best ways to stop bullying?
Should people with more than one DUI lose their drivers’ licenses?
Should prostitution be legalised?
Should guns be illegal in the US?
Should cannabis be legalised for medical reasons?
Is equality a myth?
Does what is “right” and “wrong” change from generation to generation?
Is there never a good enough reason to declare war?
Should governments tax sugary drinks and use the revenue for public health?
Has cosmetic surgery risen to a level that exceeds good sense?
Is the fast-food industry legally accountable for obesity?
Should school cafeterias only offer healthy food options?
Is acupuncture a valid medical technique?
Should assisted suicide be legal?
Does consuming meat affect health?
Is dieting a good way to lose weight?

Law and politics

Should voting be made compulsory?
Should the President (or similar position) be allowed to serve more than two terms?
Would poverty reduce by fixing housing?
Should drug addicts be sent for treatment in hospitals instead of prisons?
Would it be fair for the government to detain suspected terrorists without proper trial?
Is torture acceptable when used for national security?
Should celebrities who break the law receive stiffer penalties?
Should the government completely ban all cigarettes and tobacco products
Is it wrong for the media to promote a certain beauty standard?
Is the media responsible for the moral degradation of teenagers?
Should advertising be aimed at children?
Has freedom of press gone too far?
Should prayer be allowed in public schools?
Does religion have a place in government?
How do cults differ from religion?

Science and the environment

Should recycling be mandatory?
Should genetically modified foods be sold in supermarkets?
Should parents be allowed to choose the sex of their unborn children?
Should selling plastic bags be completely banned in shops?
Should smoking in public places be banned?
Should professional female athletes be paid the same as male athletes in the same sport?
Should doping be allowed in professional sports?
Should schools be required to teach all students how to swim?
How does parental pressure affect young athletes?
Will technology reduce or increase human employment opportunities?
What age should children be allowed to have mobile phones?
Should libraries be replaced with unlimited access to e-books?
Should we recognize Bitcoin as a legal currency?
Should bloggers and vloggers be treated as journalists and punished for indiscretions?
Has technology helped connect people or isolate them?
Should mobile phone use in public places be regulated?
Do violent video games make people more violent?

World peace

What is the safest country in the world?
Is planetary nuclear disarmament possible?
Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

Research thoroughly
Think about all of the different viewpoints
Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
How involved are you with this topic – are you a key character?
Have you contributed to this area, perhaps through blogs, books, papers and products.
How qualified are you to speak on this topic?
Do you have personal experience in it? How many years?
How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog Persuasive Speech Outline and Ideas .

Informative Speech

Informative speech generator.

As a speaker, you’re given a special role. You’ve been given the power for your voice to be heard. For those who deliver an informative speech, this role can come as a challenge. Not only do you have to write a speech , but you also need to deliver it well. Of course, there’s also the challenge of making your speech interesting enough to capture the attention of your audience.

What Is an Informative Speech? An informative speech is a type of speech designed to educate the audience on a particular topic. It aims to provide interesting and useful information, ensuring the audience gains new knowledge or insights. Unlike persuasive speeches that seek to convince the audience of a particular viewpoint, informative speeches focus on explaining a subject matter clearly and objectively, without trying to influence the audience’s opinions or beliefs.

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An informative speech must be made memorable for it to be effective. Check out these examples and outlines of speeches that have tried to do just that. If they succeeded or failed, you’ll be the judge of that. Take what works and replicate it in your own speech drafts.

Informative Speech Format

Introduction.

Attention Getter : Start with a hook to grab the audience’s attention. This could be a surprising fact, an intriguing question, or a relevant story. Purpose Statement : Clearly state the purpose of your speech. This tells the audience exactly what they will learn. Preview : Briefly outline the main points you will cover. This gives the audience a roadmap of your speech.

First Main Point : Introduce your first key point. Support this point with evidence, such as data, examples, or expert quotes. Explain how this information is relevant to your topic. Second Main Point : Follow the same format as the first point, presenting new information and supporting evidence. Third Main Point : Continue with the format, ensuring each point is distinct and contributes to your overall topic. Remember to transition smoothly between points to maintain the flow of your speech.

Summary : Briefly recap the main points you’ve covered. This reinforces the information for the audience. Closing Statement : Conclude with a strong closing statement. You can reiterate the importance of the topic, share a concluding thought, or call to action if relevant.

Example of Informative Speech

The Impact of Technology on Society Good morning, everyone. Today, I am excited to delve into a topic that affects us all profoundly: the impact of technology on society. From the way we communicate to how we work and learn, technology has transformed every facet of our lives. But what does this mean for us as a society? Let’s explore this together. Imagine a world without smartphones, social media, or the internet. It’s hard, isn’t it? These technologies have become so integral to our daily lives that living without them seems almost unthinkable. My aim today is to shed light on both the positive and negative effects of technological advancements on our societal structures, behaviors, and relationships. We will explore three main areas: communication, privacy, and education. Technology has revolutionized the way we communicate. Social media platforms have made it easier than ever to stay connected with loved ones around the globe. While this keeps relationships alive across distances, it also raises questions about the depth and quality of these connections. The digital age has brought about significant concerns regarding privacy. Personal information is often collected by companies for targeted advertising, sometimes without explicit consent. This practice has led to a global conversation about the rights to privacy and the need for stricter regulations to protect personal information. Technology has transformed the educational landscape. Online learning platforms and digital textbooks make education more accessible than ever. However, this shift also presents challenges, such as the digital divide, where not all students have equal access to technology. In conclusion, technology’s impact on society is multifaceted, influencing our communication, privacy, and education. While it offers unprecedented opportunities for growth and connectivity, it also presents significant challenges that we must address. As we navigate this digital age, let us embrace the benefits of technology while also being mindful of its implications. By doing so, we can ensure that technological advancements serve to enhance, rather than diminish, the quality of our societal fabric. Thank you for your attention, and I look forward to any questions you might have.

Good Topics for Informative Speech with Samples

Cli mate Change : Discuss the causes, effects, and solutions related to climate change.
Artificial Intelligence : Explore the impact of AI on various industries and daily life.
Space Exploration : Cover recent advancements in space exploration and missions to other planets.
Cybersecurity : Explain the importance of cybersecurity and how individuals can protect their online privacy.
Mental Health Awareness : Discuss common mental health issues and strategies for maintaining mental well-being.
History of a Notable Figure : Present a biography of a historical figure and their contributions.
Healthy Eating Habits : Share tips for maintaining a healthy diet and lifestyle.
Renewable Energy Sources : Explain different types of renewable energy and their benefits.
The Impact of Social Media : Discuss the positive and negative effects of social media on society.
The Importance of Education : Explain the significance of education in personal and societal development.
Cultural Diversity : Explore the value of cultural diversity and its impact on societies.
Medical Breakthroughs : Highlight recent advancements in medical science and healthcare.
Effective Time Management : Provide strategies for better time management and productivity.
The History of a Local Landmark : Share the history and significance of a well-known local landmark.
The Power of Positive Thinking : Discuss the benefits of a positive mindset and its impact on success.
Economic Trends : Explain current economic trends and their implications for businesses and individuals.
Animal Conservation : Discuss endangered species and efforts to protect them.
The Importance of Voting : Explain the significance of participating in the democratic process.
DIY Home Improvement : Offer tips and tricks for various home improvement projects.
The Art of Public Speaking : Provide insights into effective public speaking techniques.

Examples of Informative Speeches

Technological Advancements in Renewable Energy (Environment)
The Evolution of Artificial Intelligence in Healthcare (Technology)
The Influence of Cryptocurrency on Global Finance (Economics)
Conservation Efforts for Endangered Species (Ecology)
The History and Cultural Impact of Hip Hop Music (Culture)
The Rise of Electric Vehicles in Modern Transportation (Technology)
Understanding the Global Water Crisis (Environmental Science)
The Psychological Effects of Social Media on Teenagers (Psychology)
The Development of Quantum Computing (Computer Science)
The Role of the United Nations in Promoting Global Peace (International Relations)

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Guidelines for an Effective Informative Speech

Always maintain your focus. It’s easy to swerve lanes with topics that are too broad, as there just too many areas that may be covered. So instead, identify the specific areas that you wish to tackle. You may also see tribute speech examples & samples.

Focus on these areas and provide supporting details for each.

If you wish to paint a mental picture for your audience, make your speech as detailed as possible. You can do so by describing even the tiniest detail of a given subject.

Additionally, consider your audience’s needs when crafting your speech. Make sure that it caters to their knowledge level and group. You need to be accurate, clear, and meaningful in order for your speech writing to be effective enough.

How to Create an Outline for Informative Speech

1. Before you create the actual outline for your speech, you need to decide on your topic of interest. This will help you brainstorm on key points that you would want to emphasize in your speech. You may also like dedication speech examples .

2. Next, it would be necessary to arrange these points in a certain manner. It may be in topical, spatial, or chronological order. This will help you make smooth transitions between different points.

3. Finally, conclude your speech . Since you aren’t meant to provide a call of action for this type of speech, simply summarize the main points.

Remember, your speech outline isn’t your whole speech but it will serve as a draft to guide you with your final speech.

Why Is an Informative Speech Important?

An informative speech is an essential part of learning, especially if you want to share your knowledge on a given matter or even spread awareness to the public. An effective informative speech provides an audience with information that are significant, yet uncommon.

Listeners wouldn’t want to hear about things that they already know, it’s the speaker’s job to expand the knowledge of an audience. At the end of the day, this ideal of educating a public proves to be beneficial for both the speaker and the audience. You may also check out orientation speech examples & samples.

What is Informative Writing Speech?

Informative writing and informative speech both aim to provide valuable information to an audience, but they differ in their presentation formats. Informative writing refers to the act of conveying information through written text, while an informative speech is the oral presentation of information to an audience. Here’s a brief explanation of each:

Informative Writing : Informative writing is a form of writing that is designed to educate or inform readers about a specific topic. It typically presents factual information, explains concepts, or provides an analysis of a subject. Informative writing can take many forms, including essays, articles, reports, research papers, blogs, and more. The primary goal is to convey information clearly and concisely to the reader. It often includes supporting evidence, examples, and details to enhance the reader’s understanding of the topic.

Informative Speech: An informative speech, on the other hand, is an oral presentation delivered to an audience with the purpose of conveying information, facts, or insights about a particular topic. It is a spoken form of communication that allows the speaker to engage with the audience in real-time. An informative speech typically follows a structured format, with an introduction, body, and conclusion. The speaker’s goal is to educate the audience, and the speech may include visual aids or props to enhance comprehension.

Types of Informative Speech

Descriptive Speeches – These speeches aim to provide a detailed description of a subject, allowing the audience to form a clear mental image.
Explanatory Speeches – Focused on explaining the reasons behind phenomena or processes, offering a deeper understanding of how and why things happen.
Demonstrative Speeches – These are how-to speeches that guide the audience through the steps of doing something, emphasizing practical skills and techniques.
Definition Speeches – Aim to clarify the meaning, background, and context of a particular term or concept, especially complex or abstract ones.
Informative Report Speeches – Present factual reports on specific events, findings, or research, providing detailed information and analysis.
Comparative Speeches – Discuss the similarities and differences between two or more entities, offering insights into their unique characteristics and relationships.
Biographical Speeches – Focus on the life and achievements of a person, providing a detailed account of their contributions, experiences, and legacy.
Historical Speeches – Offer a detailed examination of past events, including their causes, effects, and significance in history.
Technical Speeches – Deal with complex technical information, aiming to make specialized knowledge accessible and understandable to the audience.
Scientific Speeches – Present scientific concepts, discoveries, or research findings, emphasizing the methodology, results, and implications of scientific studies.

What are examples of informative writing?

News Articles: News reports provide information about current events, often answering the who, what, when, where, and why questions.
Expository Essays : These essays present information, facts, and explanations about a specific topic or subject.
Research Papers: Academic papers that provide in-depth information and analysis on a particular subject or research question.
How-to Guides: Instructions on how to perform a specific task, such as cooking a recipe, assembling furniture, or using software.
Textbooks: Educational materials that provide information on various subjects, often used in schools and colleges.
Encyclopedias: Reference books that offer detailed information on a wide range of topics.
User Manuals: Instruction manuals that explain how to operate and troubleshoot devices, appliances, or software.
Travel Guides: Publications that provide information about travel destinations, including attractions, accommodations, and local culture.
Scientific Journals: Articles that report the methods, results, and conclusions of scientific research studies.
Technical Documents: Documents that explain technical specifications, processes, or procedures in various fields, such as engineering or computer science.
Historical Accounts: Writings that provide historical facts and analysis of past events, periods, or figures.
Biographies: Accounts of individuals’ lives that offer information about their personal and professional experiences.
Health and Wellness Articles: Articles that provide information on various health topics, including medical conditions, nutrition, and fitness.
Product Reviews: Reviews that give detailed information about the features, performance, and quality of products or services.
FAQs (Frequently Asked Questions): Lists of questions and answers that provide information about a specific topic or product.
Documentary Narration: Narration scripts for documentaries that educate viewers on various subjects.
Lecture Notes: Notes taken during educational lectures that summarize information presented by the lecturer.
Financial Reports: Documents that present financial information and analysis of a company’s performance.
Government Publications: Documents released by government agencies that provide information on laws, regulations, policies, and statistics.
Blogs and Online Articles: Informative content published on blogs or websites covering a wide range of topics, from technology to lifestyle.

How do you write a good informative speech?

Choose a Topic: Select a topic that interests you and is relevant to your audience. Ensure it’s not too broad or too narrow for the allotted time.
Research: Gather reliable information from various sources, including books, articles, websites, and expert interviews. Take thorough notes.
Organize Your Content: Introduction, Body, Conclusion
Engage Your Audience: Use stories, anecdotes, or real-life examples to make your speech relatable.
Practice: Rehearse your speech multiple times to become comfortable with the content and timing. Practice your delivery, tone, and gestures.
Timing: Stay within the allotted time. Being too brief or too long can diminish the impact of your speech.
Feedback: Seek feedback from others to improve your speech’s clarity and effectiveness.
Delivery: When delivering the speech, maintain good eye contact with the audience, use a clear and audible voice, and control your body language.
Q&A Session: If appropriate, be prepared for a question-and-answer session following your speech. Anticipate potential questions related to your topic.

What does a good informative speech look like?

Clear Structure: It follows a clear and logical structure, typically consisting of an introduction, body with main points, and a conclusion. The main points are well-organized and flow seamlessly.
Engaging Introduction: It begins with an attention-grabbing introduction, which may include a compelling anecdote, quote, rhetorical question, or startling fact. The introduction also introduces the topic and states the purpose or thesis of the speech.
Thorough Research: It is well-researched, presenting accurate and reliable information from credible sources. The information is presented in a clear and organized manner.
Well-Defined Main Points: The main points are distinct, well-defined, and supported with relevant evidence, examples, statistics, or anecdotes.
Effective Transitions: The speech includes smooth transitions between main points, ensuring that the audience can follow the progression of ideas easily.
Engagement: It engages the audience through effective storytelling, relatable examples, and a conversational tone.
Clarity and Simplicity: It uses clear and concise language to convey complex concepts, making it understandable to a diverse audience.
Audience Focus: The speech is tailored to the needs and interests of the audience. The speaker considers the prior knowledge and expectations of the listeners.
Audience Interaction (if appropriate): It incorporates opportunities for the audience to engage, such as asking questions, participating in polls, or sharing their thoughts.

How do you start an informative speech?

1. Select a Clear and Engaging Opening:

Begin with an attention-grabbing opening that piques the audience’s interest. You can use a surprising fact, a rhetorical question, a relevant quote, a brief anecdote, or a compelling story. This opening should relate to your topic and set the stage for what’s to come.

2. Introduce Yourself:

After your opening, briefly introduce yourself. Share your name and any relevant qualifications or expertise that establish your credibility on the topic.

3. State the Topic and Purpose:

Clearly state the topic of your speech and its purpose. In one or two sentences, explain what you’ll be discussing and why it’s important or relevant.

4. Provide an Overview:

Offer a brief preview of the main points or subtopics you’ll cover in your speech. This gives the audience a roadmap of what to expect.

5. Establish a Connection:

Establish a connection with the audience by demonstrating the relevance of the topic to their lives or interests. Explain why they should care about the information you’re going to present.

6. Set the Tone:

Consider the tone of your speech. Depending on your topic, you may want to set a serious, informative, motivational, or humorous tone. Ensure that the tone aligns with the subject matter and the audience’s expectations.

7. Engage the Audience:

Encourage audience engagement by asking a rhetorical question or by posing a question that you’ll answer later in your speech. This can pique their curiosity and involve them from the beginning.

8. Transition to the Body:

Conclude your introduction with a smooth transition to the main body of your speech. This transition should connect the opening to the content that follows.

What not to do in an informative speech?

In an informative speech, avoid vague or biased information, complex jargon, excessive detail, disrespect, and lack of organization. Maintain clarity, engage the audience, and stay focused on the topic.

How do you write a hook for an informative speech?

To create an engaging hook for an informative speech, use a startling fact, anecdote, question, quote, or humor that captivates the audience’s interest and introduces your topic effectively.

What is an informative speech for kids?

An informative speech for kids is a presentation designed to educate young audiences about a specific topic in a simple, engaging, and age-appropriate manner, promoting understanding and learning.

Mastering the art of informative speeches is pivotal for effective communication in various settings. These speeches play a key role in educating and enlightening audiences on diverse topics, emphasizing the importance of clarity, engagement, and factual accuracy. The speaker’s ability to present information in an interesting and accessible manner can significantly enhance the audience’s understanding and retention of the subject matter.

For a deeper understanding of informative speeches, including their structure and purpose, explore the resources at Southwest Tennessee Community College’s guide on Competent Communication . Additionally, Modesto Junior College Library offers a comprehensive guide on writing and delivering informative speeches , which can be an invaluable resource for anyone looking to improve their speech-making skills.

Text prompt

Instructive
Professional

Develop an informative speech on the history of the school's founding

Compose an informative speech about the benefits of a balanced diet for students.

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17.2 Types of Persuasive Speeches

Learning objectives.

Differentiate among the four types of persuasive claims.
Understand how the four types of persuasive claims lead to different types of persuasive speeches.
Explain the two types of policy claims.

Definitional Claims

The first common types of claims that a persuasive speaker can make are definitional or classification claims. Definitional claims Persuasive claim about the denotation or classification of what something is. are claims over the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:

Factual Claims

Factual claims Persuasive claim arguing the truth or falsity of an assertion. set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: Barack Obama is the first African American President; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn’t profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

Policy Claims

The third common claim that is seen in persuasive speeches is the policy claim Persuasive claim that describes the nature of a problem and advocates a solution. —a statement about the nature of a problem and the solution that should be implemented. Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Let’s look at a few examples of possible policy claims:

The United States should stop capital punishment.
The United States should become independent from the use of foreign oil.
Human cloning for organ donations should be legal.
Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
The United States needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Gain Passive Agreement

Let’s look at a few more passive agreement claims:

Racial profiling of individuals suspected of belonging to known terrorist groups is a way to make America safer.
Requiring American citizens to “show their papers” is a violation of democracy and resembles tactics of Nazi Germany and communist Russia.
Colleges and universities should voluntarily implement a standardized testing program to ensure student learning outcomes are similar across different institutions.

In each of these claims, the goal is to sway one’s audience to a specific attitude, value, or belief, but not necessarily to get the audience to enact any specific behaviors.

Gain Immediate Action

Here are some examples of good claims with immediate calls to action:

College students should eat more fruit, so I am encouraging everyone to eat the apple I have provided you and start getting more fruit in your diet.
Teaching a child to read is one way to ensure that the next generation will be stronger than those that have come before us, so please sign up right now to volunteer one hour a week to help teach a child to read.
The United States should reduce its nuclear arsenal by 20 percent over the next five years. Please sign the letter provided encouraging the president to take this necessary step for global peace. Once you’ve signed the letter, hand it to me, and I’ll fax it to the White House today.

Value Claims

The final type of claim is a value claim Persuasive claim advocating a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, it’s moral or immoral). , or a claim where the speaker is advocating a judgment claim about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).

Let’s look at three value claims. We’ve italicized the evaluative term in each claim:

Dating people on the Internet is an immoral form of dating.
SUVs are gas guzzling monstrosities .
It’s unfair for pregnant women to have special parking spaces at malls, shopping centers, and stores.

Key Takeaways

There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity about an assertion being made. Policy claims argue the nature of a problem and the solution that should be taken. Lastly, value claims argue a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).
Each of the four claims leads to different types of persuasive speeches. As such, public speakers need to be aware what type of claim they are advocating in order to understand the best methods of persuasion.
In policy claims, persuaders attempt to convince their audiences to either passively accept or actively act. When persuaders attempt to gain passive agreement from an audience, they hope that an audience will agree with what is said about a specific policy without asking the audience to do anything to enact the policy. Gaining immediate action, on the other hand, occurs when a persuader gets the audience to actively engage in a specific behavior.
Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst ( http://www.americanrhetoric.com/top100speechesall.html ). Select a speech and examine the speech to determine which type of claim is being made by the speech.
Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst and find a policy speech ( http://www.americanrhetoric.com/top100speechesall.html ). Which type of policy outcome was the speech aimed at achieving—passive agreement or immediate action? What evidence do you have from the speech to support your answer?

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COMMENTS

3 Types of Persuasive Speeches
See this comprehensive factual persuasive speech example: Factual Persuasive Speech. 2. Value Persuasive Speech. Value persuasive speech states whether something is right or wrong, beautiful or ugly, moral or immoral, or good or bad. It questions the ethical and moral aspects of a particular topic or defines the truth or falsity of an assertion.
10 Persuasive Speech Examples for College Students to Inspire Your Next
Employ logical reasoning and factual evidence to build a strong, rational argument that convinces through reason. ... Explore 10 inspiring persuasive speech examples that will spark creativity and motivation for your next college presentation. These speeches are powerful tools to help you craft compelling content and deliver an impactful message.
Persuasive Speeches
The three main types of persuasive speeches are factual, value, and policy. A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective.
17.2 Types of Persuasive Speeches
Key Takeaways. There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity about an assertion being made. Policy claims argue the nature of a problem and the solution that should be taken.
Persuasive Speech Examples: Taking A Stand In Speech
Persuasive speech examples include virtually any topic - voting, racism, school uniforms, safety, organ donation, recycling, and so on. ... Right at the start, you must captivate your audience's attention. You can give an impactful factual statement or pose a question that challenges conventional views. The success of a speech doesn't ...
How to Write a Persuasive Speech [with Examples]
Step 2: After the Story, Now, Give Your Advice. When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil's advocate. By starting with the example, we give the listener a simple way to agree with us.
Persuasive Speech Preparation & Outline, with Examples
After each reason, the speaker will list examples to provide a factual argument to sway listeners' opinions. Reason 1 ( Provide one reason as to why listeners should act or think the way your thesis suggests.) Example 1 - Support for the reason given above. Example 2 - Support for the reason given above.
Rhetoric 101: The art of persuasive speech
Rhetoric, according to Aristotle, is the art of seeing the available means of persuasion. Today we apply it to any form of communication. Aristotle focused on oration, though, and he described three types of persuasive speech. Forensic, or judicial, rhetoric establishes facts and judgments about the past, similar to detectives at a crime scene.
11.2 Persuasive Speaking
Foundation of Persuasion. Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by ...
Persuasive Speech Outline, with Examples
Ideas for your persuasive speech outline 1. Structure of your persuasive speech. The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A strong opening ensures you have the audience's attention from the start and gives them a positive first impression of you.
Persuasive Speech: Actionable Writing Tips and Sample Topics
All the persuasive speech ideas can be organized into one of the next three categories: Factual Persuasive Speech. When someone gives a factual persuasive speech, their goal is to convince the audience that something is true or false. In some cases that simply requires gathering evidence and presenting them in the form of arguments/counter ...
Types of Persuasive Speeches
Speeches will usually fall into one of three categories. In some cases we speak to inform, meaning we attempt to teach our audience using factual objective evidence. In other cases, we speak to persuade, as we try to influence an audience's beliefs, attitudes, values, or behaviors. Last, we may speak to entertain or amuse our audience.
12.2: Types of Persuasive Speeches
Key Takeaways. There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity of an assertion being made. Policy claims argue the nature of a problem and the solution that should be taken.
Types of Persuasive Speeches
There are three types of persuasive speeches: Persuasive speeches of fact. Persuasive speeches of value. Persuasive speeches of policy. In this unit, our focus will be on persuasive speeches of value. Here is where we argue something is right or wrong, moral or immoral, or better or worse than another thing.
16.2: Types of Persuasive Speeches
The first common types of claims that a persuasive speaker can make are definitional or classification claims. Definitional claims are claims over the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:
Persuasive Speech Definition, Types & Features
0:25 Types Of Persuasive Speech; 1:55 Examples; 3:10 Lesson Summary; View Video Only Save Timeline 235K views. Video ... Factual persuasive speech is pure fact, nothing else. This type of speech ...
110 Interesting Persuasive Speech Topics to Impress Your Audience
Add emotional connections with your audience. Make your argument more powerful by appealing to your audience's sense of nostalgia and common beliefs. Another tactic (which marketers use all the time) is to appeal to your listeners' fears and rely on their instincts for self-preservation. Address counterarguments.
17.6 Constructing a Persuasive Speech
17.6 Constructing a Persuasive Speech. In a sense, constructing your persuasive speech is the culmination of the skills you have learned already. In another sense, you are challenged to think somewhat differently. While the steps of analyzing your audience, formulating your purpose and central idea, applying evidence, considering ethics ...
112 Persuasive Speech Topics That Are Actually Engaging
112 Engaging Persuasive Speech Topics. Tips for Preparing Your Persuasive Speech. Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.
105 Interesting Persuasive Speech Topics for Any Project
105 Topics for a Persuasive Speech. Here's our list of 105 great persuasive speech ideas. We made sure to choose topics that aren't overdone, yet that many people will have an interest in, and we also made a point of choosing topics with multiple viewpoints rather than simplistic topics that have a more obvious right answer (i.e.
75 Persuasive Speech Topics and Ideas
The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint. The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can ...
Informative Speech
Explain why they should care about the information you're going to present. 6. Set the Tone: Consider the tone of your speech. Depending on your topic, you may want to set a serious, informative, motivational, or humorous tone. Ensure that the tone aligns with the subject matter and the audience's expectations.
Types of Persuasive Speeches
Factual Claims. Factual claims Persuasive claim arguing the truth or falsity of an assertion. set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: Barack Obama is the first African American President; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn't profitable until 2009.

3 Basic Types of Persuasive Speeches

Types of Persuasive Speeches

1. Factual Persuasive Speech

2. Value Persuasive Speech

3. Policy Persuasive Speech

Immediate Action

Passive Agreement

Keep reading

10 Persuasive Speech Examples for College Students to Inspire Your Next Presentation

Key Takeaways

Understanding Persuasive Speeches

Definition and purpose

Importance for college students

Tips for Creating an Effective Persuasive Speech

Knowing your audience

Utilizing different persuasive approaches

10 Inspiring Persuasive Speech Examples for College Students

I Have a Dream by Martin Luther King Jr.

Ain’t I a Woman by Sojourner Truth

Inaugural Address by John F. Kennedy

The Transformation of Silence into Language and Action by Audre Lorde

Quit India by Mahatma Gandhi

This Is Water by David Foster Wallace

Freedom from Fear by Aung San Suu Kyi

The Audacity of Hope by Barack Obama

Questioning the Universe by Stephen Hawking

Final Speech by Steve Jobs

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

Types of persuasive speeches

How to write a persuasive speech

Persuasive speech outline

Persuasive speech topics

Persuasive speech examples

Persuasive Speech Examples: Taking A Stand In Speech

What Is A Persuasive Speech?

What Are Some Examples Of A Persuasive Speech Topic?

What Is An Example Of How Start Of A Persuasive Speech?

What Are The 3 Points To Persuasive Speech?

How Are Persuasive Speeches Used?

What Are Persuasive Speech Examples?

What Are Some Historical Examples Of Persuasive Speech?

The Gettysburg Address by Abraham Lincoln

The Finest Hour by Winston Churchill

I Have a Dream by Mary Wollstonecraft

Recent Posts

Persuasive Speech: How to Write an Effective Persuasive Speech

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

A Simple 3-Step Process to Create a Persuasive Presentation

Step One: Start Your Persuasive Speech with an Example or Story

Factual Argument: Seatbelts Save Lives

Example Argument: Seatbelts Save Lives

The Emotional Difference is the Key

Step 2: After the Story, Now, Give Your Advice

Step 3: End with the Benefit to the Audience

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

An Example of a Persuasive Public Speaking Using Breadcrumbs

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

How to Write an Outline for a Persuasive Speech, with Examples

What is Persuasive Speech?

Persuasive Speech Preparation

1. Select a Topic and Angle

2. Define Your Persuasive Goal

3. Analyze the Audience

4. Build an Effective Persuasive Argument

5. Outline Your Speech

6. Deliver a Winning Speech

Persuasive Speech Outline Examples

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Rhetoric 101: The art of persuasive speech

11.2 Persuasive Speaking

Foundation of Persuasion